Simple, actionable strategies to help small businesses grow without burning out. https://grow.optsus.com/ en 2026 Grow with OptSus https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/podcasts/cover_images/3ca2e4ae-64f0-4e44-bd5c-02e2ca1ca9ea/standard_OptSus1024x1024-compressed.jpg https://grow.optsus.com/ false episodic Frank Jones Simple, actionable strategies to help small businesses grow without burning out.

]]> Frank Jones hello@optsus.com Mon, 16 Mar 2026 12:00:00 +0000 Fri, 12 Jun 2026 04:40:24 +0000 beehiiv OptSus explains why marketing strategies built around tools eventually fail and how principle-driven marketing survives every technology shift. 01adb732-d91d-4708-9046-00ffd2adbf6e Mon, 16 Mar 2026 12:00:00 +0000 Frank Jones 0 false https://grow.optsus.com/p/why-what-worked-last-year-isn-t-working-now full 23 OptSus explains why marketing strategies built around tools eventually fail and how principle-driven marketing survives every technology shift.

]]> OptSus explains why campaign-based marketing creates temporary spikes and how systems create steady growth that lasts. dda7b59b-b732-49b7-a9df-1138cf6f2cb9 Mon, 09 Mar 2026 12:00:00 +0000 Frank Jones 0 false https://grow.optsus.com/p/campaigns-end-businesses-don-t full 22 OptSus explains why campaign-based marketing creates temporary spikes and how systems create steady growth that lasts.

]]> OptSus shares the system underneath long-term visibility — and why durable marketing outlasts every trend. 8bd109b1-08a2-4367-9b22-d8949f6d29cb Wed, 14 Jan 2026 18:13:02 +0000 Frank Jones 121 false https://grow.optsus.com/p/the-future-proof-marketing-system full 19 OptSus shares the system underneath long-term visibility — and why durable marketing outlasts every trend.

]]> OptSus shares how to simplify measurement, avoid vanity metrics, and use data to make better marketing decisions in the AI era. 7364cecf-b8eb-4ccc-b4da-b6cdb0f0217f Tue, 06 Jan 2026 23:16:01 +0000 Frank Jones 127 false https://grow.optsus.com/p/measuring-what-actually-matters-in-the-ai-era full 18 OptSus shares how to simplify measurement, avoid vanity metrics, and use data to make better marketing decisions in the AI era.

]]> OptSus shares why the era of keyword obsession is over — and how real conversations and stories now drive both SEO and AIO. 4969247c-1750-4005-b21f-8278367b6c4f Thu, 06 Nov 2025 23:58:12 +0000 Frank Jones 128 false https://grow.optsus.com/p/from-keywords-to-conversations full 13 OptSus shares why the era of keyword obsession is over — and how real conversations and stories now drive both SEO and AIO.

]]> OptSus shares how AI tools mix up real businesses and how to fix it by clarifying your data everywhere it appears online. 4a375828-c20c-4a29-be06-faffc49c8071 Thu, 06 Nov 2025 23:42:42 +0000 Frank Jones 128 false https://grow.optsus.com/p/how-ai-gets-you-wrong-and-what-to-do-about-it full 12 OptSus shares how AI tools mix up real businesses and how to fix it by clarifying your data everywhere it appears online.

]]> OptSus breaks down what AEO and AIO really mean—and why long-term SEO still beats short-term hype every time. fda9d477-0fd0-424e-881f-fa052ccd4f51 Thu, 06 Nov 2025 23:23:05 +0000 Frank Jones 113 false https://grow.optsus.com/p/the-truth-about-aeo-aio-and-ai-seo full 11 OptSus breaks down what AEO and AIO really mean—and why long-term SEO still beats short-term hype every time.

]]> Frank shares what 30 years in web development have taught him — that every “SEO is dead” headline is just another hype cycle, and the fundamentals always win. cf0d3b6b-25ec-46d8-a7cc-e052b15ebe46 Thu, 06 Nov 2025 22:43:46 +0000 Frank Jones 72 false https://grow.optsus.com/p/the-death-of-seo-again full 10 Frank shares what 30 years in web development have taught him — that every “SEO is dead” headline is just another hype cycle, and the fundamentals always win.

]]> Frank shares the story of a client who went from hiding her website to proudly announcing it to everyone she knew. Learn how clarity, structure, and confidence are the real ROI — and what’s coming next as AI changes search. 8000d20a-da1a-4300-be63-5dadcb765d19 Thu, 06 Nov 2025 21:47:16 +0000 Frank Jones 132 false https://grow.optsus.com/p/what-a-real-foundation-feels-like full 9 Frank shares the story of a client who went from hiding her website to proudly announcing it to everyone she knew. Learn how clarity, structure, and confidence are the real ROI — and what’s coming next as AI changes search.

]]> Frank shares a story about a real estate agent who wanted ads and automation — but had no data. By focusing on measurement and structure first, they doubled leads without spending another dollar. 9f00981d-8380-452f-9546-65101a704327 Thu, 06 Nov 2025 21:33:28 +0000 Frank Jones 127 false https://grow.optsus.com/p/how-one-question-doubled-a-client-s-leads full 8 Frank shares a story about a real estate agent who wanted ads and automation — but had no data. By focusing on measurement and structure first, they doubled leads without spending another dollar.

]]> Most ad agencies sell before they solve. In this episode, Frank shares real stories of businesses burned by bad ad advice — and why a strong foundation comes before advertising. Learn how to know when you’re ready to scale, and how to avoid wasting money on campaigns that can’t convert. 3b7e70a0-bcb4-424d-ae03-1771f96a8227 Thu, 23 Oct 2025 16:23:42 +0000 Frank Jones 129 false https://grow.optsus.com/p/the-3-000-mistake-too-many-small-businesses-make full 7 Most ad agencies sell before they solve. In this episode, Frank shares real stories of businesses burned by bad ad advice — and why a strong foundation comes before advertising. Learn how to know when you’re ready to scale, and how to avoid wasting money on campaigns that can’t convert.

]]> More clicks don’t always mean more customers. In this episode, Frank shares two stories — one about an IT company and another about a roofing business — to show how misaligned messaging drives the wrong traffic. Learn how to focus on conversions and align your website with your ideal customer. 49c70ffb-84b7-47e0-bd76-eba97cb47e3e Thu, 23 Oct 2025 15:41:31 +0000 Frank Jones 116 false https://grow.optsus.com/p/why-more-traffic-might-be-hurting-your-business full 6 More clicks don’t always mean more customers. In this episode, Frank shares two stories — one about an IT company and another about a roofing business — to show how misaligned messaging drives the wrong traffic. Learn how to focus on conversions and align your website with your ideal customer.

]]> How do you measure the person who saw your post and walked into your store a week later? You can’t — but you can see what happens when you show up consistently. In this episode, Frank explains how daily posting and steady reviews build visibility, trust, and data that drives smarter marketing. 0b118431-b641-414b-9350-db00b6dd21f5 Thu, 23 Oct 2025 15:15:12 +0000 Frank Jones 123 false https://grow.optsus.com/p/the-hardest-part-of-marketing-to-measure-but-impossible-to-ignore full 5 How do you measure the person who saw your post and walked into your store a week later? You can’t — but you can see what happens when you show up consistently. In this episode, Frank explains how daily posting and steady reviews build visibility, trust, and data that drives smarter marketing.

]]> If you don’t have anything to say about your business this week, why should Google show you in search results? In this episode, Frank explains how fresh content fuels visibility, why your customer is the hero of your story, and how to create endless ideas using real FAQs. 567d8e82-7dd0-47ef-b0b3-07d1413a940d Thu, 23 Oct 2025 14:41:48 +0000 Frank Jones 96 false https://grow.optsus.com/p/if-you-have-nothing-to-say-this-week-why-should-google-listen full 4 If you don’t have anything to say about your business this week, why should Google show you in search results? In this episode, Frank explains how fresh content fuels visibility, why your customer is the hero of your story, and how to create endless ideas using real FAQs.

]]> Hackers don’t target big companies — they target easy ones. In this episode, Frank shares real stories of hacked websites, explains why “we’re just a small business” is a dangerous myth, and gives a simple checklist to protect your site and your reputation. 9637ce41-e61d-412c-b988-ac746b4a7870 Mon, 20 Oct 2025 15:21:16 +0000 Frank Jones 175 false https://grow.optsus.com/p/why-we-re-just-a-small-business-is-the-most-dangerous-thing-you-can-say-online full 3 Hackers don’t target big companies — they target easy ones. In this episode, Frank shares real stories of hacked websites, explains why “we’re just a small business” is a dangerous myth, and gives a simple checklist to protect your site and your reputation.

]]> Every business owner dreads the call when their website goes down — and the developer blames the host while the host blames the site. In this episode, Frank explains why accountability is everything, how to verify backups, and what “one throat to choke” really means for your peace of mind. be67a76d-adfe-4e61-93e4-d6a6ecd8bc46 Sun, 05 Oct 2025 18:52:20 +0000 Frank Jones 146 false https://grow.optsus.com/p/stop-getting-caught-between-your-web-developer-and-host full 2 Every business owner dreads the call when their website goes down — and the developer blames the host while the host blames the site. In this episode, Frank explains why accountability is everything, how to verify backups, and what “one throat to choke” really means for your peace of mind.

]]> Your website isn’t a brochure — it’s the hub of your marketing. If it’s unclear or outdated, every ad, social post, and referral is weakened. In this episode, I share the 10-Foot Rule test, common mistakes to avoid, and one simple action you can take this week to strengthen your website foundation. bf808da9-44d7-4fbd-8a50-6a800d0725c1 Mon, 29 Sep 2025 15:22:33 +0000 Frank Jones 282 false https://grow.optsus.com/p/why-your-website-may-be-sabotaging-your-marketing full 1 Your website isn’t a brochure — it’s the hub of your marketing. If it’s unclear or outdated, every ad, social post, and referral is weakened. In this episode, I share the 10-Foot Rule test, common mistakes to avoid, and one simple action you can take this week to strengthen your website foundation.

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