Hey angel,

Writing this after attempting - and somewhat failing - to draw blood with an at-home finger prick test this morning. I bought it in a wave of desperation after my last mega breakout to see what was going on with my hormones. I then promptly forgot about it, missed the recommended blood draw date and got an email saying the test would expire soon (which felt particularly un-female-friendly considering most of us have one period a month and I'm a gal who forgets things) - so today was the day.

Next time I'd pay extra to go in clinic - the whole thing was a faff, and I found myself typing one-handed into Claude to ask if I really needed the blood to the second line because there was no hope. Outside of going in clinic, I much prefer the at-home tests where you just shove the thing into your arm like this one. The best part of it all is that my skin has settled down completely since, so I'm not expecting to learn much - let's see!

In a similar vein, I did a gut health test in clinic about a month ago. The first part was a fasted blood draw, the second: an at-home stool sample. The sample collection itself seems straightforward (if a little gross), but in practice is incredibly inconvenient - I have to personally deliver it to the clinic rather than awkwardly handing it over to the post office. When is there ever a good time to travel across London with a stool sample in your handbag?

In other news - I head to Malta this weekend for a friend's wedding and whilst I'm SO excited, I've not been as on it with the gym, steps or food recently (summer!). I'll admit I was feeling a little anxy about the pool party on day two - then I saw this video (whilst ironically on my walking pad), and it was the most helpful reminder that whilst it's okay to want to look different, it might not be where your body actually thrives. Mine certainly didn't when I was at my leanest - my already-questionable immune system became non-existent and my cycle was entirely out of whack. So, I'm trying to be grateful for what I've got going on right now - noticing the things I love about my body (nope, this is not a Dove ad), and appreciating that it's healthy, and probably at the weight it wants to be at.

Thanks as always for being here and for your support. 🤍

Your quick hits to be hotter, healthier & wealthier → 

★ HOT

• This new soft chocolate lip shade from the genius that is Violette Seratt couldn't be more perfect for autumn. (Instagram)

• Love the outdoors but hate what it does to your hair? You might need a Hair Block - a hair barrier serum designed to lock in moisture, come rain or shine. (MIA)

• Cape Town-based designer Alex Zono just debuted his collab with Brooks to create perhaps the most whimsy trail running shoe we've ever seen. Enough to get us on the trails? Maybe. (Alex Zono)

• We’ve never taken as many notes as we did watching this 6-minute makeup tutorial. (TikTok)

★ HEALTHY

• Current hyperfixation: this Chinese beauty tea. (Instagram)

• Want to get a smart ring but have been put off the price tag? The Ultrahuman Ring Air is currently 25% off (only with code DAILYRITUALS25). It’s one of the lightest on the market and we’re entirely obsessed with this Brushed Rose Gold colour. (Ultrahuman)

• Event: Self-love writer Vex King - best known for his bestselling "Good Vibes, Good Life" (a millennial rite of passage tbh..) - is going IRL for one night to chat about the theme of his new book: people pleasing. Learn why we do it and how to do it a lot less. (Eventbrite)

• Event: Padel Social Club are back with their City Wellness Retreat and the lineup is their best yet - enjoy 2 movement classes, mini massages, two recovery sessions, sauna & ice baths and a spot of padel for those who are that way inclined. (Eventbrite)

★ WEALTHY 

• How often are you examining your daily thoughts and whether they’re serving your future goals? This is your reminder you that they're entirely reprogrammable. (The Internet Digest)

• This all-female led VC firm just announced a $17m fund to back the founders building in the "female economy." They’re seeking the one percenters, pre-seed and seed stage, and you can send your pitch here. (Capital F)

Brought to you by BodyBio →

Meet the wellness brand loved by functional medicine practitioners

We're partial to an underrated wellness brand around here - especially one that feels very IYKYK (for now, at least). BodyBio is exactly that. A quick glance at their reviews tells you everything: most discover them through their functional health practitioner, who raves about their high-quality formulas, great value and rigorous testing process (aka, what it says on the label is actually what's inside, which can’t be said elsewhere..). 

Our favourites

e-lyte if you're ready to ditch your daily electrolyte full of fillers, unnecessary flavours and likely way too much sodium. Balance Oil to keep inflammation low, your brain fuelled and your skin ridiculously glowy (thanks to an ideal ratio of omega-6 to omega-3). And Butyrate if bloating and IBS is killing your vibe right now.

a love story: me + this tracksuit + my e-lyte

Use code RITUALS15 for £££ off at checkout.

The best stories & updates that caught our eye this week → 

• 🫧 The Kris Jenner Effect: Remember when scalp care wasn't a thing? Now most of us don't think twice about topping up our £30+ scalp serum. Bodycare followed suit - still growing at +29% YoY - with glycolic body lotions and bougie oils making their way into routines in the name of imperfection-free, movie-star-smooth limbs. Why? Brands spot the white space, content floods our feeds with said products and suddenly we're feeling like the only ones left to add to cart. The next category to have its moment? Hand care. Kris Jenner's hands went viral post facelift for looking noticeably different to her youthful face - and whilst retinol hand lotions exist, they’re unloved, and nobody's tackling the sink yet (crazy, considering we wash our hands up to 15 times a day). Some new hand brands that caught our eye: Masqly, giving hands the regal treatment with their anti-ageing arm mask, and Le NOSE, readying to launch with their soap that makes fun of boujee soaps (and you), explaining their hydrating formula will save us since AI is taking all the jobs that don’t require hard graft with our hands…

• 🛩️ Frequent flyers: We hate to be a Debbie downer, truly - because nothing makes us happier than exploring a new culture and soaking up the sun without a Slack notification in sight. But a study just found that pilots and flight attendants have the highest share of radiation-related cancer risks of all jobs studied - worse than nuclear technicians. It's a career-exposure problem rather than a two-holidays-a-year problem, but it does make the biohackers and their flying rituals seem a lot less extreme. Though evidence is mixed, some popular protocols in rotation include: vitamin C and NAC pre-flight, electrolytes, skipping the in-flight wine (and some even the food, opting to fast instead..), EMF-blocking blankets, and post-flight - a sauna session, grounding (e.g. beach walk) and liposomal glutathione. For the crew doing this daily - none of these things come cheap, and they shouldn't be their problem to solve either.

• ⏰ Deadline pending: Ever noticed how you can lock in when you’re on a deadline? Previously, it was thought that focus was simply dependent on how long you'd been at a task - start fresh = more focus; later in the day = good luck. New research suggests that's not the case. Turns out your brain can allocate focus depending on how much a moment matters - or at least, how much you make it matter. Researchers tracked thousands of umpire calls at baseball games and found accuracy spiked in high-stakes moments and dipped in low-stakes ones, regardless of how many hours into the game they were. Focus, then, is not a finite resource - and it pays to raise the stakes when you don't have an actual deadline breathing down your neck. Some ways to do it: tell your bestie when you'll be done (loss aversion kicks in - we don't want to look like we failed), and pre-commit to something immediately after your deadline, like a class you'll not want to get a no-show fee for, to make it real.

• 🛳️ Are cruises the new matcha latte? Once entirely for those claiming their pension, cruises are making a comeback. The shift is in part because the new "cool" cruises have been rebranded as "yachts" by our favourite luxury hotel brands, with fewer passengers onboard enabling them to elevate the experience. Wellness is firmly at the centre too: Lanserhof has teamed up with Four Seasons Yachts for a transatlantic crossing this November, where (a mere) £3,700 gets you an eight-day personalised protocol spanning nutrition, fitness, aesthetics and expert talks as you enjoy the sea view. Then there's ULYSSIA - set to be the world's largest residential superyacht (you live on it with others rather than owning your own, so a bargain really..). Longevity partner Chenot will be on board with a full medical team, tailoring programmes based on wherever residents happen to be sailing. Clearly, the "cool cruises" are still for those willing to splurge. Until then, there's always the HYROX cruise setting sail next month - plenty of spaces still available, very un-HYROX-like, likely because their ship (that is in fact a ship) looks a little dated. And even if you loved Hyrox, would you want to do it for 5 days straight?

Before you go → 

A reminder that it all counts:

See you next Monday!

Jasmine xo

Hey angel,

Jasmine here, back with your Wellness Dose (a day later than usual thanks to the Bank Holiday here in the UK yesterday!).

I'm not going to lie, it's feeling very A/W as I write this - sipping on my favourite ceremonial cacao (supercharged with this* for some extra brain fuel) as the rain falls outside. Despite the weather, I'm SO excited for the next few months - not least because I'm heading to Malta for a week (any reccs greatly appreciated!), but also because there are some exciting things in the works for Daily Rituals that feel like they're finally coming together. And without getting a little woo woo about it, I'm convinced it's because I've been making weekly future self scripting a non-negotiable.

Last week, Instagram went a little crazy after this video ended up on the wrong side of the internet, with plenty of opinions - mostly from accounts with no posts - about what a wellness routine should look like. Ultimately, whatever makes one person feel good doesn't need to be true for another, nor does it make their version of wellness wrong. I love finding out what other people do as part of their routine (hence the interviews!!) but it doesn't mean I add everything into mine, or sign up to every wellness club they frequent.

I also got some (much friendlier) heat for sharing my favourite leggings in this post because I didn't include any low-tox options - but sadly, that's because I've yet to find a pair that truly makes the cut, especially for working out. I do have a handy guide below for some other swaps I've been making though.

In other news, as the "great lock in" commences - I recently discovered this strength training app that basically gives you a coach in your ear, with workouts that automatically progressively overload each week. From their free trial, it seems like a great option for someone newer to strength training who wants to feel more confident in the weight room. I also loved listening to Melissa Wood-Tepperberg in this solo ep - it's one that leaves you feeling inspired and open to evolving, rather than like you're not doing enough. And let us not forget, as the "lock in" content floods our feeds, that a girls' night at least every 22 days was shown to be a must for staying balanced in this survey.

Thanks as always for being here and for your support. 🤍

Your quick hits to be hotter, healthier & wealthier → 

★ HOT

• South Korea is the home of innovation when it comes to new skincare products in our lineup, but it’s also the place where there’s more pressure than anywhere in the world to be “beautiful”. This YouTube documentary is worth a watch for a BTS look at what it's really like to live there, as beauty standards become increasingly unattainable. (Josie Lifts Things)

• Your brain is 60% fat - but it doesn’t just need any fat to thrive. Specifically, two essential fatty acids it can't produce itself (omega-3 and omega-6). When it's fuelled? Your to-do list hates to see you coming. A teaspoon of these cold-pressed pure essential fatty acids with breakfast is our favourite hot girl hack right now (& it’s currently 20% off). (BodyBio*)

• Oura is feeling the heat in court with a class action lawsuit claiming they overstated the accuracy of their sleep reporting by comparing it to a clinical sleep lab. Whatever the outcome, it's a reminder to always ask yourself how you feel before opening your app. (TechCrunch)

• Are these the best beauty launches of 2026 so far? We'll let you be the judge. (BeautyNewsDaily)

• Most hairsprays leave your hair feeling crispy af and in desperate need of a hair mask - this new launch is designed to strengthen, shape and style all in one, thanks to a swanky encapsulated peptide formula for the perfect “healthy hold”. (SpaceNK)

★ HEALTHY

• Event: Calling all runners - She Strides just announced the UK’s first women’s running festival in 2027. (She Strides Live)

• The case for rage journaling as a highly sensitive person. (Eats With Ale)

• A cryotherapy treatment for heavy menstrual bleeding just secured $30m to expand across the US - 90% of women who tried it reported their periods returned to normal, with 86% experiencing less cramping. We love to see it. (FutureFemHealth)

• If the rain has you craving something a littler cosier and warming this week - add this creamy white chicken chili and this 30-minute spicy butter chicken into your rotation. (Half Baked Harvest)

• Dyson keeps our floors squeaky clean and hair perfectly blow-dried - and now, our teeth free from plaque too. The brand just announced their new CameraJet Dental System: a toothbrush with a built-in AI camera to fire a “jet burst” of mouth rinse to floss as you brush. (Dyson)

★ WEALTHY 

• The business idea hiding in plain sight (literally): UPF wear that doesn't look like this. (The Real DVF)

• How a viral "bridal arms" workout challenge turned into an app making over $200k a month in just a year. The formula? A super specific target demographic and building plenty of trust through social-first content that gave plenty away for free. (Digi Day)

The easiest swaps to lower your toxic load

The hard part about the "low-tox living" movement is that it really has a way of making you feel like you're not doing enough. It's also incredibly prescriptive, which most of us have moved away from in our wellness routines in favour of something more fluid. So whilst you might be motivated to lower your toxin exposure from plastics, fragrances and whatever else gets consumed even as part of a "healthy" lifestyle - it can get overwhelming, very quickly, once you start dipping your toe in. The free guide below covers the 10 easiest swaps to make - tried and tested - to lower your toxic load.

Treat it as your starter guide for reducing yours as a mere mortal with a busy life who can't overhaul their entire existence overnight. It takes an approach of imperfect avoidance - sharing the realistic swaps that fit into most routines, don't require a second mortgage, and it's designed to be there whenever you run out of what you're currently using.

Remember: a small number of changes tend to account for a disproportionate share of the results!

The Autumn athleisure essential

As we step into Autumn, there's one piece in our wardrobe that works overtime - the trusty windbreaker. Rightly so - not too hot, but takes the edge off and makes even the simplest all-black active fit look styled. Here are 6 we're loving right now:

TOPSHOP RED ANORAK

LIONESS ESSENTIAL FUNNEL NECK

SWEATY BETTY STUDIO ZIP UP

TREATS ROW WINDBREAKER LEMON

ASOS DESIGN COLOUR BLOCK JACKET

TOPSHOP POCKET DETAIL ZIP UP

See you next Monday!

Jasmine xo

Hey angel,

Jasmine here, back with your Wellness Dose.

I've been busy BTS over the last few months getting clear on what the next stage of Daily Rituals looks like - and whilst I can't say too much just yet, one thing I know for sure is that it'll involve way more IRL events (including one that I was specifically told not to do, and then proceeded to put the deposit down..).

With that - I'm all ears on what events you'd love to attend, or what you think is missing from the wellness and fitness event space right now. My working theory is that most events over-optimise for how they look on socials vs how they actually feel for the people in the room. And whilst the events I launch under Daily Rituals will of course look gorgeous, they'll be much more intentional about experience design - perhaps the only thing I learnt back in corporate that has stuck with me.

One small ask before you get into today's issue: could you forward it to one friend who might benefit from staying in the know (or even just send her straight to https://signup.dailyrituals.uk/)? I've kept the core of Daily Rituals free from the start - which means it runs entirely on sponsorships (like our 10/10 sponsor below) to keep it going. The bigger the subscriber base, the larger the sponsorships it attracts - and best believe the better the content will get as a result. In an era where everything is behind a paywall, sharing the newsletter with your girls' group chat makes such a difference and takes less than 2 minutes. 

Thanks as always for being here and for your support. 🤍

The best stories & updates that caught our eye this week → 

• 🪩 Dressing for dust: Forget the short shorts and head-to-toe body glow - this festival season, the staples are a bandana and a face mask (not the sheet kind either, the Covid kind). It doesn't take Alan Titchmarsh to tell us how dry (and a little sad) the grass is looking after the long hot summer - but to look at it and to inhale it are two very different ball games. Turns out the dust kicked up on hot, dry festival grounds will leave you feeling like absolute ass (just read these comments..) long after any hangover has worn off. Some Redditors have warned about the dreaded black snot (sorry) three days post-boogie, or worse, a full dust "flu" the following week. And since you're busy gals with busy lives - invest in a cute bandana, with a mask in your bag in case you need to double up around the busy stages, then use this once you’re home. Who needs Burning Man when you've got Clapham Common.

• 💸 The endo tax: Getting an endometriosis diagnosis takes an average of nine painful years. According to a new study, the financial toll in the meantime is significant too - women with endo lose an average of £1,502 in income every year from work-related absences alone. The true cost is undoubtedly much higher, with many paying out of pocket for private appointments, supplements and even surgeries in hope of some return to normalcy. All hope isn't entirely lost though: the NHS just rolled out two new diagnostic tests (EndoTest and EndoSure), and Oxford University is trialling a non-invasive scan that could diagnose endo without surgery. In the meantime, we've heard promising feedback on this device (though a little irritating to use since it has to be wet) to help manage pain-related symptoms, and this app to log everything ahead of your next GP appointment. 

• 🏃‍♀️ The future of running is female: The era of "pink it and shrink it" is officially over - and it's about damn time too. A new wave of women-built running brands are on the rise, designing kit only a woman would truly know we need. Take aesene - launched by sisters Lucy and Megan Davis - who've become well-known for their signature mesh long sleeve you reach for on the days you feel a little bare in just a sports bra. And Pruzan, launched by friends Jessie Hyman and Lexy Copithorne, who gave us exactly what we always wanted in a running short: ultra-high waist coverage at the perfect “short” but not skimpy length. Neither brand suggests that looking and feeling good isn't important during your workout - but unlike others, their designs and campaigns aren't unnecessarily sexualised (this post said it best). The good news? The gap-filling doesn't stop at kit - there’s trainers and even running sunglasses designed to stay on (and importantly, fit!!) a woman's face, selling out as soon as they dropped. When women build for women, it really shows.

• 🐾 Furry friends: Good for the soul - and for your lifespan, apparently. Biohacker Bryan Johnson recently got himself a dog and shared that dog owners have around a 24% lower risk of dying early, referencing a 2019 meta-analysis of 4 million people. In theory, it makes sense: dog owners stay more active, get outside more, experience less social isolation and benefit from lower stress levels. One small study found that just 10 minutes with a furry friend can reduce cortisol, another suggested that the presence of a pet dog enables a more balanced stress response to life's everyday challenges - more so than a romantic partner. What might not be so great for your cortisol? The eye-watering bills. Many pet owners now spend more each month on their dog than themselves, fuelling a booming new industry: pet wellness. Covering everything from clean "real food" (up to £135 a month), LED therapy and supplements for "shinier coats, better digestion and increased energy." Whatever trends in human wellness eventually finds its way to the pet aisle - and if you're a wellness girly who's passionate about your furry friend, we'd argue you're perfectly placed to spot the gaps.

Brought to you by BodyBio →

The easiest supplement switch

We're partial to an underrated wellness brand around here - especially one that feels very IYKYK (for now, at least). BodyBio is exactly that. A quick glance at their reviews tells you everything: most discover them through their functional health practitioner, who raves about their high-quality formulas, great value and rigorous testing process (aka, what it says on the label is actually what's inside, which can’t be said elsewhere..). 

Our favourites:

e-lyte if you're ready to ditch your daily electrolyte full of fillers, unnecessary flavours and likely way too much sodium. Balance Oil to keep inflammation low, your brain fuelled and your skin ridiculously glowy (thanks to an ideal ratio of omega-6 to omega-3). And Butyrate if bloating and IBS is killing your vibe right now.

Use code RITUALS15 for £££ off at checkout.

FOR YOUR CLEAN ELECTROLYTE FIX

FOR GLOWY SKIN FROM WITHIN

Brought to you by Jamie Rockers → 

Do you really need a microplastics test?

I'll admit it, before watching The Plastic Detox on Netflix a few months back, I'd never stopped to think about how many tiny little pieces of plastic might be inside my body. I knew microplastics existed, sure, I’d heard the tales of us ingesting “a credit cards’ worth” of plastic every week, but oddly, I hadn’t really thought much of it. I’m a busy mum, what can I say? Well, one documentary later, that all changed and so my mini spiral commenced. 

That small pleasure of a gorgeous coffee in a take out cup was suddenly tainted and online shopping felt closer to a forensic investigation. It was, admittedly, a little bleak. So, to stop said spiral, I booked a microplastics blood test at Reborne Longevity for £250. Whilst you can opt for home tests, I decided to head into the clinic as they use 100% plastic-free collection tools to ensure external plastics don’t corrupt your sample, which made a lot of sense considering the above. 

For context, I’m “into” my wellness (as I’d assume you are too if you’re reading this) and I’m careful about PFAs but after watching the documentary, I was wondering if I ought to be doing even more to reduce my exposure to microplastics. But equally, I’m a mum and as fellow mums will likely relate, I truly believe wellness really needs to fit into my busy life, rather than add another thing to my to-do list. 

The test experience

Onto the test itself. Nobody really knows what a "normal" result looks like yet, so it can't diagnose anything for certain as there's no official baseline. Instead it gives you a snapshot of your exposure - showing the “type, size and concentration” of microplastics present in your blood. And honestly, given that the science is constantly evolving, that seems like the healthiest way to look at it, for now. 

The test itself was a finger prick instead of the usual arm draw (though fair warning: they need more blood than you'd think, so the usual practices of plenty of water pre-draw still apply!). I then waited (impatiently) for three weeks for the results, delivered to me via email. 

My results

Unsurprisingly, microplastics were detected. My number: 20 particles per millilitre. For context, 68% of people tested had higher levels than me, 27% were similar, and only 5% were lower. So that felt like good news?

And whilst I was relieved to hear I don’t necessarily have cause for concern, I am keen to keep it that way, especially for the sake of my daughter. Some of the things that have (it seems) been working for me: swapping synthetic swimwear for organic cotton at the sauna, avoiding take out coffee and bottled water when I’m out, no longer putting food in plastic containers (I’m using these instead), and filtering my water with a AcalaQuell Swing. I've just got some air purifiers to run in my bedroom and my daughter's, since one of the particles they found is linked to airborne exposure, so that was a handy finding if nothing else. 

Will I test again? Maybe in a few years, once the science has progressed enough to give a more concrete “so what” answer. I can't eliminate plastic from my life, nobody can. And unless you’re the Bryan Johnsons or Kayla Barnes-Lentz’s of the world, it’s not our full-time job to get worried about it either (albeit, easier said than done thanks to the Netflix scaremongering..). But I can make a few realistic swaps when things run out, or when I have time to do a bit more research when I’m next buying something new. At least the next time my daughter asks why we're not buying the plastic water bottles, I'll have an answer for her.

Before you go → 

Everything Jen Shoop writes is pure gold:

See you next Monday!

Jasmine xo

Hey angels,

Jasmine here, back with your Wellness Dose. 

I’ll be honest, I found myself this past week lacking all motivation in the gym. I'm putting it down to the time of year (and maybe the solar eclipse, who knows) - but it always catches me by surprise when I hit a gym funk, as someone who typically enjoys and sometimes even looks forward to a workout (!?).

this will make sense once you read the Wellness Web, I promise

I feel like I'm just about at the other side after a full circuit break, so if you're not vibing with the gym or your classes right now either, here's what I always fall back on:

• If my own training has gone to sh*t, it calls for reinforcement. I book myself onto some classes for the week - for me, I need anything that feels remotely challenging so I get a good old dopamine hit and a reminder that I do in fact like to work out.

• In my own sessions, all podcasts (or even silence sometimes - I know, I'm weird) get replaced with my favourite pop hits playlist. All the classics. We're talking everything from Ariana to Sean Paul. It's statistically impossible to have a bad workout when you're trying to stop yourself having a little dance in the gym and a sing-song en route. 

• Since the goal is to get back to enjoying training, I always start a fresh programme when I'm in a funk - no matter how far through the current one I am. I've been following Lauralie Chapados' programmes for about a year now and whilst they're definitely no frills, I like not having to think (and they’re challenging enough without being entirely awful - a fine balance). 

• A pre-workout treat also helps get me a little more excited about the whole thing. Recently I've been thoroughly enjoying a tablespoon of raw manuka honey - pure heaven. Side note: I've also been applying it as a face mask to make the most of its anti-bacterial and anti-inflammatory properties (and the fact it’s so damn expensive) and my skin seems to be liking it, so double win. 

• And lastly, some tough love from this post came at the perfect time.

My circuit break list might not work for everyone - although I'd argue there's not much that blasting Sean Paul can't fix. So, I'd love to hear what helps you get through a workout funk, hit reply, and I'll share some of your suggestions next Monday.

Thanks as always for being here and for your support. 🤍

Your quick hits to be hotter, healthier & wealthier → 

★ HOT

• After two successful launches up north, this new fitness club just opened in Battersea to shake things up a little in the London fitness scene. Their goal? Create “the club [that’ll] change your life” thanks to their varied signature methods and a dedicated “third space” to enjoy post-class (once their wellness cafe launches next month). (HiiClub)

• It’s your soap, but it’s also got your shampoo inside it - and it looks cool af. Plastic-free brand Sapone has created a bottle made entirely from soap that disappears as you work your way through your shampoo. No notes. (Sapone)

• Read this to become a disgustingly good conversationalist, and listen to this to make sure your body language doesn’t let you down. (On Taste / Hot Smart Rich) 

• Living Proof just launched a very K18-like aerosol-free dry shampoo, powered by micellar water. Designed to be weightless and 100% invisible, without an overpowering scent. (SpaceNK)

★ HEALTHY

• These pumpkin protein bites have us moderately excited for cosy season. (Instagram) 

• This is your Beauty Editor cheat sheet to fillers - what they do, which to choose and how long they really last. (Gloss Angeles) 

• Proof that everything really is art because this matcha olive oil is the most beautiful thing we’ve ever laid our eyes on. (Ilem World)

★ WEALTHY 

• Can you build and scale, whilst also living your life? This new advisory-meets-incubator from two wellness CPG founders thinks so - and they’ve just opened applications for founders who want to do exactly that, on their own terms. (Jaw Studios) 

• In the same week that Alex Cooper raised at a $500mil valuation for Unwell Network, her better-for-you drinks company Unwell Drinks announced it’s closing down. The beverage space is a ridiculously hard one to crack - with the Unwell group focusing on what they do best: media. (Inc) 

Brought to you by BodyBio →

Meet the wellness brand loved by functional medicine practitioners

We're partial to an underrated wellness brand around here - especially one that feels very IYKYK (for now, at least). BodyBio is exactly that. A quick glance at their reviews tells you everything: most discover them through their functional health practitioner, who raves about their high-quality formulas, great value and rigorous testing process (aka, what it says on the label is actually what's inside, which can’t be said elsewhere..). 

Our favourites

e-lyte if you're ready to ditch your daily electrolyte full of fillers, unnecessary flavours and likely way too much sodium. Balance Oil to keep inflammation low, your brain fuelled and your skin ridiculously glowy (thanks to an ideal ratio of omega-6 to omega-3). And Butyrate if bloating and IBS is killing your vibe right now.

Use code RITUALS15 for £££ off at checkout.

FOR YOUR CLEAN ELECTROLYTE FIX

FOR GLOWY SKIN FROM WITHIN

The best stories & updates that caught our eye this week → 

• 🎮 Practising play: You often hear it in wedding speeches - how their person makes them a little silly behind closed doors. A side of them no one else sees. How when they're together, things feel a little less serious. That's the power of playfulness: the ability to lighten a mood and pattern interrupt from the weight of the world, just for a moment. And whilst it's long been thought of as a fixed personality trait, it turns out it can be practiced. According to this study, turning mundane tasks like tidying the kitchen into a game - or simply writing down three playful things that happened each day - improved depressive symptoms in just a week. So, it pays to play. If you're struggling for ideas, this is worth a read.

• 💪 The trainer trap: You're mid-class, sweat dripping, about to give up - and your instructor somehow says exactly what you needed to hear. It changes the course of your entire day. You go back religiously to experience the same high, and eventually follow them to whatever studio they move to. Instructors are the life and soul of any gym, which is exactly why Barry's alleged non-compete clause has caused such a stir. In short: full-time trainers can't teach elsewhere, and part-timers can't work at "competing" studios like F45. Aside from being perhaps the laziest retention strategy a chain could try, it massively restricts the earning potential of instructors who understandably teach elsewhere to top up their income. We're hoping for a whiplash u-turn - and whilst they're at it, something else we'd love to see: trainers getting a piece of the pie when they're regularly selling out classes. A bonus, or heck, a chance to build equity in the franchise they're helping you build. No major chain is doing it yet, which feels like a missed opportunity to set a new standard.

• 🦷 Skincare, for your mouth: Your humble toothpaste is getting an upgrade. Rightly so - growing research points to an oral-gut-brain axis, with oral inflammation even linked to earlier cognitive decline. New brands entering the category are leaning heavily into "skinification" - encouraging us to take as much care of our pearly whites as we do our skin, some even using similar ingredients too. Mouth Loob uses hyaluronic acid to keep your mouth hydrated throughout the day (dry mouth = bad breath), Emra's Kiwi Cactus Foam is designed to be quickly whipped out post-coffee or wine to keep things sparkly, and The Smilists's pink tooth-whitening night serum naturally reduces stains overnight. Dentist approval will be their biggest barrier. Most are fiercely loyal to the big giants - and we can only imagine the eye roll (and brief telling off) from our own dentist when explaining we're now using a pink overnight tooth serum and a hydrating mouth rinse…

• 💪 Lift it: Need more power in your strength session? Turns out you might just need to see it. A recent study found that watching a live graph of your power output during training increased it by up to 5%. Our brains love a good visual cue - seeing your output in real time helps you compute what maximum effort actually feels like. Whilst it's almost impossible to test this in a normal gym, Ydun is making it possible at their new ultra-high tech studio, just opened in Marylebone. Rather than barbells and free weights, the concept is built around adaptive resistance machines that adjust to your output and show it back to you every rep. It's safer than "traditional lifting" - but the biggest benefit is the efficiency. With normal weights, you're limited by how much you can lift at your weakest point in the movement. The adaptive machines remove that ceiling, challenging you through the full range of motion in both directions. Sessions are just 30 minutes as a result (and you can give it a try here for free) - but expect a burn like never before.

Before you go → 

I loved this idea of “active optimism” from Sahil Bloom:

See you next Monday!

Jasmine xo

Hey angel,

Jasmine here, back with your Wellness Dose.

As you've probably heard by now, Saturday was the height of the Lions Gate Portal - a time believed to be incredibly magnetic for manifestation. If you were busy living your best life at the weekend, fear not - the portal is "open" until August 12th.

I'll be honest, I used to be a sceptic when it came to the slightly softer, slightly witchy stuff - but that all changed last year. Through building Daily Rituals, I got to interview so many incredibly successful women (scroll down for one of them!), and the thing they almost all had in common? A regular manifestation practice. Specifically, scripting: writing as your future self, as though what you want to achieve has already happened. Most were doing it weekly, some daily (for just 5 minutes), typically alongside a quick gratitude list (some including things they were grateful for that hadn't yet manifested as well as present day gratitude). Safe to say I've been trying to incorporate more of it into my own routine since.

take that Bryan Johnson

So, on Saturday night I joined Roxie Nafousi’s Lions Gate Portal Manifestation Zoom, where she walked us through various journal prompts to get our manifestations flowing. My favourite: "It's August 2027, and the past year has exceeded your expectations - what's changed about your life? How do you feel in the morning? What have you experienced? Who have you become? What are you proud of that you finally let yourself pursue?"

I LOVED the addition of exceeding your expectations - it stops you from critiquing yourself for dreaming too big and just lets your brain run free. For me, I let this inform my big vision goals - what the dream really looks like. Then, to make them feel a touch more achievable, I have my yearly operational goals - the stepping stones to that bigger vision.

If manifestation isn’t your vibe - this book came up again and again from the same women as a must-read for seriously levelling up your life. Hot girl hack: I now download my books and feed them into an AI chat that knows all of my manifestations, goals and the lowdown on my current reality. I then ask it to help me apply the teachings, give me relevant journal prompts, and call me out on any limiting beliefs that might be creeping in (my biggest downfall). Highly recommended.

Thanks as always for being here and for your support. 🤍

Your quick hits to be hotter, healthier & wealthier → 

★ HOT

• If you happen to be hot girl summering in Paris, this is the only guide you need. (Alice Polack)

• Bride-to-be (or maybe you’re manifesting it..)? This one-day bridal beauty festival is back in London in a few months and each ticket comes with a £150 goody bag. (Eventbrite)

• London girlies, this is the best way to cool down right now. (Instagram)

★ HEALTHY

• This DIY raspberry lemon cheesecake bark has 32g of protein per serving and takes just a few minutes to make. (Steph Robinsonn)

• 18 ideas for Type A’s to relax that don't involve meditation. (Feeling Good) 

• Wanna get offline for a hot second? Try this Murder Mystery snail mail club. Each month, fellow investigators get sent “evidence” via post with case files and documents to help you crack the case. Kinda chic. (Post Mortem Print Club)

• The Blue Zones might be BS according to this new book. Apparently many of the world’s oldest living people, are in fact, not alive. (Inc)

★ WEALTHY 

• Need to get sh*t done? Try one of these mental fitness games to get your brain firing on all cylinders this fine Monday. (Mental Fitness Network) 

• That urge to check your phone for no apparent reason - it’s your brain seeking it’s next dopamine hit, and it knows the easiest one is on your phone. This is how you re-train your attention according to neuroscience. (Mindbox)

• If you’re creating on social and fearing the flop - make sure you watch this. (CatGPT)

• In case you’re doubting your big idea, just know that Casio (the multi-billion dollar watch company) thought this chunky af smart ring-watch was a good idea. (T3)

The Cookware Behind 100+ Michelin-Starred Kitchens, Now in Brushed Copper

You've probably seen Made In Cookware® by now. They're the cookware brand used in 4,000+ professional kitchens and adopted by millions of home cooks. 

Their 5-ply Stainless Clad line is what put them on the map, and now it comes in a limited-run Brushed Copper finish.

Shop Copper Collection

How to Scale Without Sacrifice (according to an expert who’s done it)

Alanna Simpson spent years studying the science of the brain - a psychology degree followed by a master's in neuroscience - the whole works. After uni, she landed a property job in Dubai - a life that, externally, looked great. Fast forward a few months and plenty of late nights later, she had her "this can't be it" moment.

Unfulfilled, burnt out and knowing she had more to give, she finally leaned on what she knew best: the science of the brain. She started making audio tracks to listen to every morning, incorporating breath, visualisation, meditation and mindset work with one goal: to stop dreading the day ahead.. And well, they worked.

Those first audios eventually became the method behind her first IRL breathwork events. Those events became retreats and when they kept selling out too, she knew she was onto something. A few years later, her science-backed breathwork app, Rewire, was born. The one belief she's held through it all? You don't have to burn out to build big.

Alanna, what do you say to someone who believes success isn’t possible without sacrifice?

I still have days where success comes at the cost of my peace. It's not that it's perfectly embodied all the time. But if you're building and constantly sacrificing yourself and your peace, that's not success - not for most of us. What’s worth remembering is your nervous system remembers the state you build in. So if seeking success came with burnout last time, your brain will subconsciously sabotage the next opportunity because it doesn't think getting there is safe. I find breathwork paired with visualisation helps - that way, you're not just imagining yourself operating at the level you desire, you're teaching your nervous system it's safe to be there too.

If someone is deep in burnout right now - what do you recommend?

We cannot pour from an empty vessel. The first few moments of your day - before you consume anything - try to spend regulating yourself. Journalling, a walk with a pep talk, 5 minutes of breathwork. Whatever fills your nervous system's cup that you'll commit to. This way, if something goes wrong in your day - say it's that angry email from the nightmare colleague that inevitably comes through - it doesn't take you straight to your stress ceiling.

What about for the woman who’s clear on what she wants to achieve but frustrated by the timeline?

Always remind yourself, you wouldn't have the vision if you weren't going to get there. I genuinely believe we're only given what we have the capacity to hold. Imagine if your business suddenly had 200 clients tomorrow, or you did 2000 sales overnight - you might not be able to handle it just yet. Everything - the goals, the income, all of it - is a byproduct of who you're becoming. When you rush impatiently towards the finish line, nothing flows.

if you press & hold you can save this to your phone!

I find it helpful to remember there are three states of consciousness we can create from. There's "to me" - life is happening to me. There's "for me" - things are happening for a reason, that's growth consciousness. And then there's "through me" - where everything you desire already exists and you simply need to become a vessel for it to flow through. That sounds very woo, I realise, but there's quantum physics behind it. The people who quantum leap the most in business are the ones in that state enough to access those ideas. I try to ask myself often: what state am I creating from right now? Because people feel that energetically - and the work you put out from that place lands completely differently.

You’ve mentioned you’re into journalling, what does your practice look like right now? 

I journal every day and script roughly every two weeks in the present tense, writing as though what I want to manifest has already happened. By doing this, you're teaching your body it's arrived. Then every six to twelve months I'll do a big script. I’ll write as though it’s a random date a year out in the back of my journal and return to it occasionally. It’s honestly wild how much of what I’ve written has happened already.

Any advice for building a daily practice that keeps us regulated but doesn't take forever?

Have one method for your self-concept - something that helps reprogram your brain, whether that's a quick motivating pep talk, affirmations or 5 minutes of scripting. And have one method for your nervous system - teaching it that it's safe to slow down. For some people that's breathwork, for others it's getting outside, going surfing, going back to things you loved as a kid. It doesn't have to be meditation. Think about what you're doing when you have your best ideas - that'll be a good clue as to what might work best for you. The research shows you have to do both the self-concept and nervous system work to actually rewire anything for the better. Its exactly why my app combines both elements in each audio. And it should feel good - that's important! If it feels like a chore, change it up.

Let’s go BTS of building Rewire, what’s worked so far?

Getting myself in so many rooms - and paying to be in them at times too. I've just got back from a Founder's Retreat in LA and the energy was incredible. It normalises a new baseline for you. In the early days, I also made investments before I felt ready. I put down a deposit on my first retreat venue before I'd ever run one. I found it hard to sell - and I'm glad I did, looking back, because it forced me to really nail my messaging and learn how to sell something that high ticket. Don't wait until everything is perfect. Wait until you can get by, and then just go.

The best business advice you’ve received?

Probably from reading 10x Is Easier Than 2x - it completely changed how I think. Going 10x forces you to let go of 80% of your task list. You have to ask what's actually creating results and delete, delegate or automate everything else. AI has been hugely helpful for that. The one thing I won't outsource is my content - although I have been thinking of ways to lighten the load. I used to script everything, but lately I just open my phone and record when I'm in the right frequency, saying what I need to say. It's actually what performs best too right now. 

One thought to leave us with?

There's never been a moment in your life you didn't rise to meet. All you need is the self-belief and the certainty to just keep going - nobody has it all figured out, not even the people who look like they do.

Listen to one of Alanna’s audio’s for free, here. 

Be the first to try Rewire (when it relaunches) here. 

See you next Monday,

Jasmine xo

Hey angels,

Mixing things up a little today - let me know if you like it, or hate it (!!).

I felt crazy lucky last week (after a slightly shaky start, mind you - my car got impounded by the DVLA, who'd been sending my tax reminders to our old address, oooops) because my "work day" on Wednesday involved a glorious coastal hike in Kent with the Aqua Libra team to celebrate their new Peach & Kiwi sparkling filtered water flavour. FYI: it's clean and makes a great cocktail spritz.

Peach-flavoured-everything

I've mentioned before how after leaving big corp, I sort of built myself a pretty rigid corporate job anyway - working 10-7+ on weekdays with a Sunday newsletter service on top. Honestly, I still feel a little guilty getting my nails done or booking a facial during "work hours," even though I know I'll just be making up the time in the evening. Maybe corporate never fully leaves your blood?

Either way, it was a good reminder that a hike I'd have chosen to do anyway (at the weekend..) can also just be work - and honestly, that the Aqua Libra team had heard of Daily Rituals at all. After the hike, we sat down for lunch at No.42 (gorgeous hotel, if you’re planning to head to Margate) and I picked the brains of the team (part of the huge Carlsberg Britvic group - a beverage powerhouse) on upcoming launches and their plans to make some noise with the brand.

It was fun to think about growing something other than Daily Rituals for five minutes, since that consumes about 99% of my brain at any given moment. Which brings me to my next update: I've opened up one consulting spot for a wellness brand looking for an external, heavily on-the-pulse (if I say so myself) POV on everything from NPD to marketing and social strategy (email jasmine@dailyrituals.uk if thats you!). I've loved working with a couple of startups since leaving big corp, but I'm not against dipping my toes back into a bigger org on a consulting basis either, if the project felt aligned. Honestly, the decision to consult again was inspired by this podcast with Farron Clark where she explains theres a lot to be said for working in the industry and creating content around it - it gives you a perspective most don't have and I tend to agree.

Thanks as always for being here and for your support. 🤍

Your quick hits to be hotter, healthier & wealthier → 

★ HOT

• There's nothing more annoying than salon-fresh hair going crispy the second you hit the pool. Blondes especially know the pain. It's no surprise then that this milky 2-in-1 guard keeps selling out - designed to protect hair from heat, UV, chlorine and salt water for just £15. Holiday essential. (Boots)

• Ever thought "I wish I could eat my dinner while wearing my LED mask"? Someone at Philips clearly did. They've just launched their first LED mask with a detachable design that splits in two, freeing up the bottom half of your face. Genius. (Philips)

• Adidas just launched their first women's performance training collection and we're swooning over this navy and burgundy combo. (Adidas)

• For the tox-curious: there's now a try-before-you-commit botox alternative available in the EU and Canada (not yet in the UK) called Boey. It kicks in within 8 hours and wears off within 3 weeks. Although it’s designed to help ease the anxiety of botox newbies, it’s no doubt going to be pretty handy for last minute pre-event top ups too. (New Beauty)

★ HEALTHY

• These 4-ingredient gut-supporting blackberry gummies are top of our list for this week's DIY healthy snack. (Bearenger)

• Around 1 in 3 women describe giving birth as traumatic - and yet meaningful support afterwards is practically non-existent. Most experience real psychological distress but don't meet the threshold for clinical intervention (shocker), leaving them in a gap nobody's really addressing. Until now. New app Mendara aims to help with small-group sessions led by a trauma-informed facilitator, alongside other women who get it. (Mendara)

• The 10 essential tips for women building muscle. (Huddle by Danimas)

★ WEALTHY 

• Sephora just announced their 2026 Accelerate cohort - and out of 12 brands that made the cut, two (MOWE and FORTA Cosmetics) are building specifically for active women who sweat, move and still want to look good doing it. If you're her, think about the gaps in your own gym routine - there might just be a product hiding in plain sight. (Retail Boss)

• Building in health and wellness and seeking investment? Applications are open for to pitch at HCM Invest this October. (HCM Invest)

• Need to make an important decision? Slow your breathing down first. A new study found that a long exhale - in for two counts, out for eight - increases parasympathetic activity, helping your brain better assess both the risk and the upside of a decision. (Psy Post)

• This is how to design a life you actually want to live. (On Becoming)

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Reporting back from the wild west of wellness → 

TEST REPORT #01: GETTING MY BRAIN ZAPPED

I've wanted to launch this segment for a hot minute. When I think about why this newsletter exists at all - it's to help you be that incredibly informed friend in your girls group chat. The one who really knows her sh*t about what's going on in wellness and beauty, usually 3-6 months before everyone else catches on. Vital Signs is how we take that up a notch.

Myself and a group of trusted contributors I've previously admired from afar will be going out into the wild west of wellness - trying the treatments, tests and therapies gaining traction - for one purpose: to give you our brutally honest opinion on whether they're worth it. Real boots on the ground journalism stuff. We're booked in for everything from DUTCH tests to PRF, Xerf, EMS workouts, HIFU and - fingers crossed - a wellness hotel stay or two. So, if there's something you'd like the team to try before you go splurge your hard-earned £££ on it, hit reply and let me know.

One thing worth knowing: most treatments we try will have been gifted (how else would I fund this thing?!) - but with no obligation to write a glowing review - just to write. So write we shall. 

THE TREATMENT

Exomind at Reshape Clinic, Marylebone: £500

Would you get your brain zapped in the name of better sleep, memory, focus and emotional resilience? Best believe I would. So I did.

zappedy-zap

When I say zapped, I mean via transcranial magnetic stimulation (TMS) - a technology that's been used clinically since the 80s with a pretty impressive evidence base behind it, especially for treating depression and OCD. Exomind (a device by BTL using their patented ExoTMS technology) takes that same technology but fixes the two things that have historically held TMS back: sessions are now just 30 minutes and - crucially - they're comfortable. The catch? There’s always a damn catch. The only studies available on the Exomind device specifically are brand-sponsored and pretty small, so we have to take them with a pinch of salt. That said, 80-90% of participants reported better mood and wellbeing 3 months after completing their course of treatments. Safe to say it was compelling enough for me to give it a go when there's no downtime or risky side effects (unless you’re prone to seizures). 

THE CLINIC 

Reshape is a no-frills clinic - and admittedly, not what I was expecting after spending time on their (rather nice) website. Their HQ is in Marylebone, inside a WeWork-style coworking space, where they've essentially taken over half a floor of offices.

the treatment room

I wasn't aware of this though. So as I buzzed in and was greeted by a man who held the door open & I naturally assumed he was the receptionist. "Hi, I'm Jasmine, I'm here for my treatment at 5.30," I explained. He looked at me like I had two heads, mumbled something along the lines of "oh right, enjoy," and walked off into the evening.

Pride dented and a little confused, I made it through the doors at least, only to discover I was in a building with approximately 28,392 other offices. So I began my quest to find Reshape. Luckily, I noticed a woman in what looked like an aesthetician's uniform and beelined for her - and as it turned out, she'd also been looking for me. She welcomed me into the Reshape Clinic (or, well, offices).

She kindly showed me around the treatment rooms, which were all a similar setup: chair, cabinet, bed, expensive device. It was at that moment I realised I do in fact like a bit of a show when it comes to a wellness treatment - some marble in the waiting room, a swanky light fitting even, to (not-so) subtly tell my nervous system I'm in safe hands. Reshape has clearly proved you don't need it, with plenty of good reviews to show for it - but what can I say, I’m clearly a little shallow.

THE EXPERIENCE

First things first, the practitioner explained she needed to work out what level to set the device at by pulsing it until my hand twitched. This was the only time it did throughout the session, so I assume it's set at a lower level than what causes the twitch. I then quickly volunteered that I still had my earrings in - a no-go according to what I'd read, to avoid messing with the device’s magnetic field.

me attempting to fill the silence

Earrings removed, she confirmed I was feeling the tingling sensation in the right place on my head and we were good to go. The treatment intentionally targets the left side - or the left dorsolateral prefrontal cortex (LDPC), for the nerdy amongst us - the part of the brain that, when underactive and "not firing", is often associated with low mood, burnout and stress. The idea being that Exomind helps activate it again and increase neuroplasticity over repeated sessions.

The practitioner advised me to relax, stay off my phone and maybe close my eyes - but as she was still in the (silent) room with me, I found it a little awkward. I have since read that you can listen to music or a meditation out loud during the session, so next time I'd just let them know upfront and play one of my go-to activations. She left around 5 minutes in, popped back mid-way to turn the device up, then returned at the end. Overall, entirely pain free - albeit mentally a touch painful for someone who sucks at being still in silence for 30 minutes.

At the end of the session, I asked about other successes she'd seen with the treatment in the clinic. For best results, she said, a course of 6 sessions done twice a week is recommended, with most patients noticing a difference from sessions 3 or 4. She also mentioned that typically, patients (paying ones..) would have an initial session with a doctor or psychiatrist to understand the best treatment course for them. At this point, I didn't dare ask how she knew what to do on my brain.

it appears I had “preset 3”..

WORTH IT?

At £500 a session across London - with most clinics offering discounts for the recommended course of 4-6 - you're looking at £2k+ before you'd typically start (hopefully) noticing results. I understandably haven't noticed anything after one session, and I wouldn't book more until I could commit to the full course - which I think is the right approach for anyone considering it.

I'd have loved to have been encouraged to play a meditation track, some music, or have a neuro-scent diffused during the treatment to make the whole thing feel a little more immersive. Small touches, but I think they'd make a difference to how it feels (and I’d argue, probably how effective it is, but what do I know). 

The thing I loved about Reshape: their opening hours. A busy girl's dream. Open until 10pm Monday to Friday and 6pm on weekends, heavenly. 

Would I go back? Yes, I think so. Especially if I was going through a rough patch and was struggling to shake it. There's also something to be said for the hope that comes with having sessions booked in - and arguably, the placebo effect alone can be pretty powerful. If you try it, make sure you go in ready to commit to the course, have your activation of choice queued up, and definitely get in the initial doctors consult before your brain gets zapped. 

TEST REPORT #01: The results

• ❤️‍🔥 TEMPERATURE: Lukewarm, there’s a lot of promise, but until you’ve spent £2k+ you won’t know if it’s effective on you.

• 👀 DIAGNOSIS: Worth trying, not worth doing once

• 💔 SIDE EFFECTS: None experienced aside from prolonged silence. 

• 💊 DOSAGE: 4-6 sessions, 2-5 days apart.

Let me know if you enjoyed Vital Signs and what we should try next?

See you next week,

Jasmine xo

Hey angels,

I can't help but laugh at the fact that two weeks ago, post brand trip, I mentioned about feeling behind with work after being away (and so many of you sent the loveliest replies about it, thank you!!). Fast forward one day later and I'd caught some sort of stomach bug that wiped me out for the entire week. The universe really said: how about now? It was also the first time I found myself genuinely reminiscing about sick pay from my 9-5 - which is perhaps all you need to know about my mental state that week.

I've been thinking a lot about what I want to achieve in the second half of the year - as tends to happen during my annual mid-year freak out. The beauty of having a media brand (at least for me, a prolific starter-of-things) is that there are so many directions Daily Rituals could go: a physical studio, courses, challenges, retreats, a product line. But that's also my downfall. I've started - and stopped - quite a few projects this year that I thought were going to be "the thing." Admittedly the right call each time, but a lot of time spent on things that didn't really go anywhere. Needless to say, your girl needs to focus. In terms of my own daily rituals, I need to make some tweaks - less screen time, meditating again, the usual suspects - and I loved this idea about picking one hard thing and doing it intentionally. I think we all probably know what our one hard thing ought to be.

In other news - I read this morning that AI "influencers" are convincing people to buy supplements they don't need, using entirely fake before and afters, or worse, posing as medical experts in lab coats with conveniently positioned degrees to endorse products. In response, New York recently enacted a law requiring AI-generated influencer ads to clearly disclose they're AI, with fines for those that don't. But as the NY Times covered, it's sadly not enough - sharing a story of older women being targeted, with some experiencing pretty scary side effects after a moringa supplement bought via an AI ad turned out to be contaminated with salmonella.

AN AI INFLUENCER COULD NEVER

It's interesting, as people often say they scroll straight past a real influencer's ad - but now having done Instagram ads, I've honestly got a completely different take. Watching and engaging with your favourite creator's ads is part of the unwritten deal if you want to keep enjoying the organic content they work hard to produce. And at least you know they're a real human who has, hopefully, tried the thing in question - if they have any interest in maintaining long-term trust with their audience. On that note, I've just actually signed with management (dailyrituals@thestand.agency) if you’d like to create something cool together!). Excited to see how it goes, and hopefully free up some of my time to focus on growing this thing!! 

Thanks as always for being here. Let's get into it.

Your quick hits to be hotter, healthier & wealthier → 

★ HOT

• Skincare favourite Medik8 currently has 20% off almost everything until August 1st. (Medik8)

• Damaged hair hero K18 is launching a new "hair longevity" serum next month to help reduce & prevent shedding and greying. Used at night, it promises reversed hair ageing in just 3 months. (K18)

• Fro-yo is taking over London, and the timing couldn't be better. Try Go Greek for their soft serve take on Greek fro-yo, and MYKA for a more authentic (and slightly more premium) experience. (Go Greek / MYKA)

• ONER just debuted their hybrid training collection and this colour way is a new favourite. (ONER Active)

★ HEALTHY

• Hosting this summer? This whipped peach bruschetta recipe is quick to make and undeniably sophisticated. (The Wellness Shift) 

• This is why we should make decisions as if we’re our 80 year old self, looking back at this very moment. (The Well Lived Collective)

• This new smart ring claims it can continuously track blood pressure, without using a chunky cuff. If it works as well as claimed, competitor rings will follow suit fairly quickly with add-on upgrades - which makes us think it's probably worth holding out, unless you have immediate blood pressure concerns.. (Signal Ring)

★ WEALTHY 

• Is this the end of virtual assistants? Claude can now learn the workflows of your most painful admin tasks through a simple screen recording. (PCMag)

• This is the cheat code to why certain content goes viral. (Mackensie Debello)

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The best stories & updates that caught our eye this week → 

• 🧠 The missing link of manifestation? We all know by now that pure positive thinking without action leaves you staring at your vision board 12 months later wondering what the f*k happened. But according to research from Oettingen, there's another step most of us are missing entirely. Turns out, those who only visualise positive future outcomes achieve worse results than those who also picture the specific inner obstacles standing in their way. The reason? Our brains think we've already done the work - so we (subconsciously) put in less effort as a result. To find your obstacle, think about what's got in the way before: self-belief, avoiding hard conversations, taking on too much. Then - crucially - make a plan to overcome it. Ready to tick off those big scary dreams?!

• 💍 Bedazzle it: A phrase that might have previously made us feel like we're cosplaying as a Gen Z - that was until we discovered perhaps the most chic smart ring covers. And just when we thought we couldn't want them more, it turns out each one is handcrafted in the brand's Toronto studio. Smart rings are undoubtedly getting more discreet, but for those of us who don't fancy upgrading whilst it still works perfectly fine - this is how you make that chunky old thing look like part of the outfit. It doesn’t stop at smart rings either, the wellness x jewellery crossover has already upgraded earplugs into statement earrings and earphones into bold earcuffs. This device feels like a necklace collab waiting to happen. 

• 🌡️ Getting hot in here: We've never been happier for a bit of rain - and after Clarkson's Farm, we often think about farmers feeling the same. But summers aren't getting any cooler, which means fresh opportunities for brands to save us from our sweaty selves. Front runners include Nike's ACG Airflow range, built for ultra-runners, which Nike themselves admit is an "insane looking layer" (exhibit A). The holes act as built-in aircon - though we can't help but think, what happens if, like us, you're slow af? Women are also at a disadvantage (shocker): fewer layers underneath is the advice, but the thing has holes and, um, we have nipples, so we're already one layer up. Elsewhere, Satisfy dropped its HeatCrush tech (which Reddit promptly tore apart), and then there are the brands championing merino wool - with Dilling and Nagnata leading the charge. It's not just activewear either - we're all breaking out more and getting bitten more. So, next time you're sweating on the tube contemplating life, think about what product or service might just swoop in to help.

• 🏠 The home that helps you live forever: We spend 90% of our time at home - more, for fellow introverts! And yet our wellness spending rarely goes there. It's on the gym membership, the supplements, the sound bath. Developers are starting to notice the gap though, betting that wellness-optimised homes that nail the fundamentals of air purity, circadian lighting, water filtration and acoustic design - can list for 25-30% more. Our prediction? The more “wellness homes” that hit the market, the more we’ll start to question the buildings we're already paying for. Take your gym: how "well" is it, really, if the water tastes questionable, blue-light is blasted through your eyes during your evening session and someone in the sauna is lathering on heavily perfumed cream you’d rather not inhale? The third spaces that get it right will understand that wellness isn't a sauna and cold plunge (though it might have been 5+ years ago) - it's far more foundational. The opportunity? Services that help you feel more well at home or at your third space. This company charges $18k to assess your home over 2 weeks like a longevity clinic would for your body, but where’s the £1k service that includes switching and installing the basics like air filters, water filters, adaptive lighting? We’re waiting.

Before you go → 

Seeing this beautifully designed clock did something to my brain, so here’s hoping it has the same effect on you to this fine Monday:

See you next Monday!

Jasmine xo

Hey angels,

Very happy to be back in your inbox this week.

I've just returned from a gorgeous stay at the ME Ibiza Hotel with Foreo and The Self Love Lab - my first ever brand trip (!!). I was a little nervous, to say the least, after seeing the guest list of huge creators, of which I was by far one of the smallest. I did however come away having picked up some very handy tips from the girls on the trip, who were absolute pros and beyond lovely.

Onto the hotel - situated on the quieter side of the island (that clearly the rest of our plane wasn't heading to) - I didn't leave once we arrived which was a first for me. The hotel really does have everything: a gym, a wellness area, three gorgeous pools, a restaurant and bar, a private beach, and the room - don't get me started.

We were each put in a Sea View Junior Suite and they were incredible (see here). I'm not sure I've ever stayed in a room so big. Either way, I very much aspire to be in the tax bracket where I can book one again someday.

CLICK FOR A LIL VLOG

The retreat included morning and evening yoga, an evening sound bath, a massage, time in the wellness area (sauna, steam, hammam) and a trip to the Foreo gifting suite where we were each given our own FAQ Mask and other Foreo favourites. To say I felt entirely spoiled would be an understatement. I'm looking forward to reviewing the mask properly - it's on the pricier side, as the team readily admits, but for good reason, and so far I tend to agree.

On a personal note - I found it irritatingly hard to leave my weekly to-do list behind, and returned feeling somewhat behind despite only being away for three days. Which even writing down I know sounds ridiculous. I also came back with zero social battery - the only downside of being an introvert on a brand trip.

As always, thank you so much for reading The Wellness Dose - I'd literally never have got the invite without all of you tuning in and telling your friends, besties and co-workers to sign up. Beyond grateful.

Let's get into it. 🤍

Your quick hits to be hotter, healthier & wealthier → 

★ HOT

• For the girlies on their Botox-free (or Botox-less!) journey - Matrixyl peptide creams are the new favourite, with one study showing a -31% reduction in wrinkle volume in just 60 days. This one* works harder than most, thanks to a unique cocktail of astaxanthin and rock samphire to boost collagen production and neutralise skin-damaging free radicals. One reviewer even begged the brand to "never stop making this cream." Available online and in Selfridges. (Monday Muse / Selfridges)

• Fairmont Cheshire, The Mere, just opened its doors following a £125m redevelopment to create what they're calling "a landmark of luxury in the North West" - and wellness is firmly at its centre. Set on a 157-acre estate, the Fairmont Spa is the highlight: three pools, a thermal journey, salt room, gym and a spa café to refuel (with a menu created by someone who may or may not have seen this video..). The only question is who you're taking. (Sleeper)

• Hot summer days call for extra ice cream - and for those of us who immediately bloat (or worse) at the sight of dairy, these viral lactase enzyme patches are a fun handbag essential. (Healf)

★ HEALTHY

• Huge PSA: your body already produces GLP-1 naturally, so here’s 5 GLP-1-activating meals you can make tonight, all under 20 minutes. (Substack)

• This is the hormone-healing shopping list we didn't know we needed. (Substack)

• For those of us that still can, here’s 99 questions to ask your grandparents to learn more about their life - and how it led to yours. So wholesome it hurts. (The Good Trade)

★ WEALTHY 

• We’ve got 6 months to lock the f*ck in. This is your 7-step protocol to get ahead. (Substack)

• Building in wellness? This investment syndicate is investing in the most interesting longevity, recovery & behaviour change start ups, way before “traditional” investors pay attention. (Peers Capital)

The best stories & updates that caught our eye this week → 

• 🌿 The case for an ordinary life: Nope, not one in which you abandon your big scary goals - rather one where, according to Ian Bogost's new book The Small Stuff, you stay open to the sensory pleasures hiding in plain sight. The sound of a zip doing up in one go. Crunching into freshly baked bread. The feeling of gravel underfoot on your walk (perhaps elevated with Nike’s “mind altering” shoes). Bogost argues that we'd benefit enormously from learning to notice the texture in the ordinary, often-ignored small moments - and the science backs him up. Fredrickson's research shows that these moments, stacked over time, create an "upward spiral" of wellbeing: one small positive thing becoming the catalyst for the next. Our favourite hack? Keeping an "everyday delights" note on your phone: at the end of the day, think back to a sensory moment that scratched an itch in your brain and write it down. Over time, you train your brain to notice them more, extracting more awe, delight and curiosity from your every day.

• 🔬 One of us? Bryan Johnson has a $2m+ per year wellness protocol with access to the world's best doctors, and yet - he still ended up with an autoimmune disease that went undiagnosed for years. He recently announced he has autoimmune gastritis (AIG), where his immune system is attacking his own stomach lining, caught only because his ferritin levels refused to budge despite every intervention imaginable. Typically AIG is managed rather than reversed - but Johnson has set out to do exactly that, volunteering himself as human guinea pig once more. His comment section was predictably opinionated, pointing to his lack of UV exposure, absence of meat and heaps of EMF radiation from his extensive testing as potential culprits. Whatever the cause, it's a handy reminder to keep an eye on your ferritin levels over time - especially if you're actively trying to raise them. Thankfully, this at-home test is cheap and takes 10 minutes to get your result.

• 😢 Cry baby: You've heard of tears of joy - but what about tears of data? Researchers have just unveiled a sensor capable of detecting dopamine in our tears, with pretty good accuracy too. We're not required to cry on demand either (though kudos if you've mastered such a skill) - our eyes produce small amounts of tears constantly, making them a surprisingly accessible biomarker with the right tech. It also means that a "smart contact lens" could be a next-gen health tracker. Scientists hope that monitoring dopamine levels in real time could help detect conditions like Parkinson's or depression earlier - where dopamine signals are directly impacted - and even time medication more effectively around dopamine drops. Right now it's at prototype stage but worth keeping an eye on (sorry).

• 🍄 Dry scoop: If you're reading this, chances are you've been around the block when it comes to quick protein hits. Bone broth, whey shakes, bars - some significantly better than others. Well, by the end of this year there'll be a new contender on supermarket shelves: fungal protein. Dutch food-tech startup The Protein Brewery just raised €18m to fund their expansion, weeks after securing EU approval for their novel ingredient, Fermotein. Sounds incredibly sexy.. but it's actually made in a similar way to Quorn - the final product a tasteless, whole-food, complete protein source with around 30% fibre too, making it perfectly timed for the protein x fibre craze. And whilst whey shortages are rife thanks to said craze, Fermotein won't have the same supply issues as it’s produced through fermentation rather than farming, making it more sustainable too. In the meantime, this continues to be our plant-based shake favourite, and this our clean (but tasty) grass-fed go-to.

Before you go → 

A brief reminder to channel your inner Elle Woods should anybody get in your way this fine week!

See you next Monday,

Jasmine xo

Hey angels,

Crikey, we made it through the heat here in the UK. Kudos to anyone who did anything productive last week - you're stronger than me.

I'm writing this as I half-listen to the Lumineers (live!) - no, I'm not at a concert with my laptop in hand (what a sad little life, Jane), they're playing about 5 minutes down the road and providing a rather nice soundtrack for my Sunday evening writing.

This past week I headed to The Longevity Show, mostly hoping to bring you an interesting round up of everything I discovered - except ironically, I felt like I'd been run over the entire time, running on limited sleep thanks to the heat from the night before. On that, I bet Eight Sleep sales in the UK are soaring. Anyways, no amount of NAD+ strips, human regenerators or LED panels was going to save me. I did however see someone on Instagram describe it as "a fascinating mix of bonkers quackery and some genuine medical tech and innovations" - and I think that's the only summary we need.

Thank you as always for being here.

Let's get into it 🤍

Your quick hits to be hotter, healthier & wealthier → 

★ HOT

• Ready to get your glow on for summer? Say less. Aussie-favourites SWIISH - the home of glow-from-within rituals - are giving one Wellness Dose reader over £500 (!!) of wellness essentials, including a Bon Charge LED Red Light Therapy Mask. Run. (SWIISH x Daily Rituals)

• This new carrot juice collab with model & creator Aisha Potter just put Joe and the Juice back on the map. We’re calling it - it’s a carrot juice / carrot everything summer. Her D.Y.S (drink your skincare) juice includes two knobs of ginger, two lemons, two sticks of celery, a chunk of pineapple, some carrots and a dash of olive oil. And whilst you absolutely could and should just chomp on some carrots at home (less sugar, more fibre), D.Y.S is handy for a micronutrient and antioxidant boost when you’re out and about conquering the world. (Instagram)

• One for the low-tox girlies. Tala just launched SoftSet, their first naturally derived collection that’s PFA free, Oeko-Tex Class 1 certified and perhaps the most chic we’ve seen yet in this category. This is our #1 pick, and it’s in stock. (Tala)

★ HEALTHY

• If you’ve ever considered getting a laser for acne-scarring, anti-ageing or hyperpigmentation - listen to this first. (Pursuit of Wellness)

• Are your 4-legged friends feeling the heat? Look no further than this DIY ice bowl packed with electrolytes. (Instagram) 

• Would you go to a “wellbeing concert”? New Yorkers are. (Carnegie Hall) 

• The signs your nervous system is healing aren’t what you think they might be. PS absolutely do not read this one at work.. (Eros and Honey)

★ WEALTHY 

• Billboards are SO back in wellness & beauty, especially if they’re a content moment. (Instagram)

• This behind-the-eye device that promises to help you sleep through the night (& boost your HRV) raised over $100k in just over a minute. Would you wear it to bed? (Kickstarter) 

• Flightstory, Steven Barlett’s media company & investment fund are hiring a Head of Marketing for The Diary of a CEO pod. (LinkedIn)

Brought to you by Pique → 

Pique's Carrara Marine Collagen combines Type I + II marine collagen, biotin, and pearl powder for smoother skin, stronger hair, and real structural resilience - made for your morning ritual. Shop Carrara Now.

The best stories & updates that caught our eye this week → 

• 🌡️ The state of wellness: bleak. McKinsey revealed last week that whilst 84% of consumers say wellness is a top priority, only 13% are achieving their wellness goals. In the same week, our feeds served us women doing mini "upper blephs" using single-use eye drops (with a ridiculously long list of contraindications), brands using GLP-1-like marketing for oral supplements that are decidedly not GLP-1s, and McKinsey themselves flagging that products to manage the many GLP-1 side effects are now a “major investment opportunity”. Sigh. It's hard not to feel both overwhelmed and frustrated by the expectations placed on our wellness routines, especially when that’s probably making them feel much less well. Without becoming a walking cliché, we’d argue closing the gap starts with deciding what feeling well actually means to you. Write it down (use these prompts), and refer back to it before buying the new shiny thing or whenever you feel like you should be skinnier, stronger, faster, leaner... Let’s set our own goal posts, before letting Instagram do it for us.

• 💰 Would you pay to flourish? We have a pilates studio on every corner, and we love that for the pilates girlies. But with the K-shaped economy taking hold of wellness and beauty - where those in the middle get squeezed for being either a little too pricey or not quite luxe enough - there's a new type of club entering the market: one designed to help you flourish. Through memberships that prioritise applicants "living in alignment with their highest purpose", who are "heart-centred" and eager for community. That's what gets you through the door at The Portal, who just raised $5m to launch their "human flourishing club" in Austin, Texas later this year. The concept feels similar to Remedy Place, Six Senses Place and Triple Bond - opening at Marylebone's BoTree hotel in August - all built around fostering community whilst enjoying the wellness amenities. Paying to be in a room with people who share your values is an appealing shortcut, but it’s not the only way. As Grace Beverley put it on Great Company: “be a village to have a village”. This is worth a read if you’re still trying to find yours.

• 🙋 Are we all Karens now? AthletechNews thinks so after reading NielsenIQ's latest report on the new wellness consumer, and well, we felt rather seen. The Wellness Karen is sceptical, verifies everything on apps like Yuka and appreciates when brands explain the why behind their ingredients - and the ones they've left out. Interestingly, the report suggests we’re moving past emotional branding in wellness, wanting verifiable ingredient-level data as proof. We'd argue it's still not so black and white, where the lower the health stakes, the more beauty still wins - a great campaign & aesthetic will always sway us more for a new bronzy glow than it might a supplement. And honestly, we’re kind of okay with that. Brands like Aesop, Flamingo Estate and Sidia have built entire worlds out of beauty, ritual and feeling, with barely a clinical claim in sight. Not everything needs a study to earn its spot if it makes you feel good, as we, fellow Karens, probably ought to remind ourselves occasionally.

• 🇫🇷 The French do it best: We've interviewed many a French girlie in London and will forever be in awe of their inherent chic-ness. Whilst brands like Violette FR have caught on in the UK (thanks to this heavenly matte lip formula), there are some new under-the-radar favourites worth knowing about. First: perhaps the most impressive SPF development in some time - Sunlution's Lumi-Shield Daily Fluid. It uses "PhotoAdaptive Tech" to increase UVA protection as light exposure increases throughout the day - aka, the more sun you get, the harder it works. Another worth an honourable mention (and one we'll all be needing if these long hot summers continue): Misaj - aka the Rhode of mosquito protection, thanks to their Glow Protect body lotion and impeccable branding. It couldn't be further from the DEET-like products we all dread applying - using natural essential oils to protect, with not a single endocrine disruptor in sight. Of course, it's female-founded, such genius work had to be.

PS. if you’ve made it here, please could you do me a favour and tell one of your besties about The Wellness Dose? Just share this link with them to sign up.

Thank you!

Jasmine xo

Hey lovely,

Jasmine here, back with your Wellness Dose.

I'm not going to lie, I'm writing this issue with what feels like a major sugar hangover - likely caused by the fact that Luke and I decided to make cinnamon buns on Saturday, which I then proceeded to devour. Glorious. Until you have perhaps the hottest night's sleep known to man (not in a sexy way) and wake up feeling like you've been run over, despite being in bed before midnight.

Alas, I have a range of tools I reach for in this exact situation - when I need my brain to work when it would much, much rather not:

& REMEMBERING THIS - IT’S REALLY NOT THAT SERIOUS

1. Creatine & electrolytes - I've been enjoying this Rise sachet, or I'll add some unflavoured creatine and clean electrolytes to water and neck it. Studies suggest that creatine, specifically for healthy women, is most beneficial for a brain-boost when you're under stress or energy-depleted. The electrolytes also help to get things firing if you’re depleted.

2. Silent walk in the AM - It's the last thing I want to do in this situation, but getting some sunlight and a moment with my thoughts resets my state and anchors my circadian clock.

3. Vagus nerve stimulator - I tend to use this on the energy setting most these days (progress, given it used to be entirely on the stress setting..).

4. Breathwork - I'll admit I haven't been as consistent recently, but the quick up-regulating sessions on Othership are super handy for a reset.

5. Caffeine - I feel like the wellness industry silently judges anyone who has more than one cup a day, and whilst I usually aim for that since it's where I feel my best, some days call for an extra cup or two - and today is one of them. I just try not to have it too late (past 2-3pm), but everyone's different.

6. Cognizin - Studies show this helps with focus and memory, but my study of one also finds it messes with my sleep, so I only pull this out if it's looking like a major uphill battle ahead. This also has some other brain-boosting ingredients in there too.

7. Eye patches - A tale as old as time, nothing beats something cooling under tired eyes. I've been using these for a while now and whilst they don't work miracles (do any?), they do depuff and make you look a little more alive.

8. Deep work music - Usually whatever YouTube serves up, today it was this.

I'd love to know your favourite hacks for bringing you back to life when you need to be on your A-game - hit reply and let me know!

Thanks as always for being here and for your support. 🤍

Your quick hits to be hotter, healthier & wealthier → 

★ HOT

• Europe's it-girls have known about this Glass Glow Mist for a while, and now it's finally available in the UK. Infused with calming CBD to refresh and glow on-the-go, it’s a gym bag essential. Get 30% off until June 30th. (Blank&)

• Sydney who? London just got its first (floating) Olympic-sized natural open water swimming pool - and no, it's thankfully not Thames water. It sits at a chilly 15-ish degrees currently, perfect for getting some laps in after a hot sunny day. (Sea Lanes)

• Event: Sunday Club x The Arding Rooms - Enjoy exclusive access to Clapham Junction's luxe private members club for an afternoon of yoga, post-workout shakes, chat with functional medicine practitioner The Bexology Method and leave with gifting from Trinny London. (Eventbrite)

★ HEALTHY

• Can a diffuser that tracks your biometrics and releases timely, personalised "scent therapy" actually help you sleep deeper? This brand thinks so, with their AI-powered bedside device launching in January. Editor's note: the studies on scent and sleep are interesting, but at $299 for six months of scent, it would need to work incredibly well. We'll report back post-launch. (Kimba). 

• A banana bread recipe to cure your soul (Well Fed & Wandering)

• Clair hit the headlines last week for raising $11.5m for their continuous hormone-tracking wrist wearable that estimates levels of estrogen, progesterone, LH and FSH without a blood draw or urine test. There’s plenty of skeptics on whether it’s actually possible, but the start-up - founded by two Stanford graduates - is set to launch an independent clinical trial later this year to prove it can indeed live up to the hype. (Clair)

• Midjourney, the AI text-to-image app, just announced the pivot of the century: a spa. Specifically, one offering "MRI-like" diagnostic imaging in just 60 seconds, with no radiation. It sure beats an uncomfortable MRI or the UFO-like vibes at Neko, but the jury's out as to whether it’s actually possible.. (Instagram)

★ WEALTHY 

• This is the tried and tested playbook to get your first 100 customers. (My First Million x HubSpot)

• The way you spend your evenings is the way you spend your life. Here’s 50 things to do after work that don’t include scrolling or watching Netflix. (Sunlight and Sleep). 

• Is the era of performative brand dinners coming to an end? This creator thinks so. We're praying the same goes for the designed-to-be-captured-rather-than-felt wellness events too. (Instagram)

Brought to you by Blank& →

Earn ££ on your wellness recommendations

As a fellow wellness girly in the know, Finnish-born wellness brand Blank& have invited The Wellness Dose readers to be the first to join their UK affiliate programme. Unlike other programmes, there’s no minimum following amount, simply that affiliates have tried and loved their products.

The best part? Affiliates earn 30% commission on every new customer order, as well as having a year-round 20% discount to share in your group chat. 

DR faves include their best selling Veya Glass Glow Mist, infused with CBD and aromatherapy to refresh & hydrate on-the-go, and their much-loved Etna from their intimate range for a seriously elevated bedroom wellness essential. 

How to get clear on your next chapter

Life Coach to the likes of Rochelle Humes and many other incredibly successful women (& men) - when Dior Bediako speaks, we listen. Her method focuses on designing your future self, simplifying your business (and/or life!) to what’s working, and repeatedly taking the essential actions to get transformative results.

She’s got a waitlist of people wanting to work with her 1:1, as well as a monthly membership for entrepreneurs that helps them to build themselves and their business. And today, we’re getting into all of it. Keep reading for some Monday inspiration to seriously level things up and take the next steps towards building your dream life.

Dior, what do you say to someone doing all the work but still not seeing results?

There's a bottleneck. We focus so much on what's not working that we miss what is. The method that gives you the big result is the one already giving you one small result, done more intentionally. For me, every time I did a talk, even just hosting, someone would enquire about my coaching afterwards. I didn't need to do a million things - I just needed to keep getting booked for talks. If someone says nothing is working & they're still trying, they're actually the most optimistic person in the world. There's always something working.

And dealing with all the no’s along the way?

Any time you want to change your circumstance, it comes with loss. Expecting to grow & not lose anything along the way isn’t possible. What we actually need to address is the scarcity we place on each no - the feeling that one lost opportunity means it’s all ruined. Once you solve scarcity, you stop being afraid of losing, not just money, anything.

How do we work on scarcity?

Try to trace it back - where does it come from for you? For me it was always money. Write down what plays in your head when you think about scarcity, then dig into it: why do you think that, how far back does it go, how is it serving you, how is it hindering you. All our negative thoughts serve us - they keep us comfortable being a smaller version of ourselves. It's real work, but it’s like a tree surgeon pulling up roots. It takes time. Be patient with it. And then take action. Instead of spending an hour worrying about whether you'll ever get a brand deal or the next client, spend that hour asking - how do I ensure I get one every month? How did I land the last ten, can I replicate that more intentionally? You go from worrying to expanding.

Let’s get into your Future Self Method. Where do we start?

Start listing what you want. People stress because they feel they have to get it perfect the first time - it's your future, design it & have fun with it. Brain dump everything you want, no questioning if it's big enough. My workbook takes you through it step-by-step. 

Do you find your clients come to you with similar blocks?

Two come up a lot in women. One is not realising how good they are - it's so scary how blind you can be to your own brilliance. When you don't recognise your value, you can't package it & sell it, so you stay stuck. The other is shame. So many women carry shame, & it doesn't have to be deeply traumatic - it could just be that you’re not making the money you want. Shame loves the dark. The tiniest piece of light on it kills it though. You don't need to shout it from a rooftop, just tell one friend & it breaks straight away.

Do you get clients to journal on their future self?

I love scripting, where you write about your future self as if you're her right now, a day in her life, present tense. The feeling becomes visceral. I used to do it every Wednesday. Do it as much as you need - once a week is the minimum I'd commit to.

What advice would you give someone who still doesn't know what they want to do, even mid-career?

How do you know it's not right? What's indicating that to you? You might find it's about freedom, flexibility, not wanting to be in an office. We’ll build from there. Or I'll ask straight: if you did know, what would it be? Sometimes removing the option of 'I don't know' creates an answer - even if it's not the final one, it points you somewhere.

If you could leave our readers with one thought to sit with, what would it be?

None of us want to get out what we put in - we want more. And the way to have more is to become the version of yourself who already has it, and act like her, every single day.

Get Dior’s Future Self workbook here to work through her 8-step method, or check out her membership here. 

See you next Monday!

Jasmine xo

Hey angels, 

I've promised myself I'm going to mix things up a little around here. It's easy - and often smart - to stick with what works. This post for example has been on rotation for over a year and still does well each week (& I’m forever grateful for it too as I grow the account!). 

Over here on the newsletter, I found a format pretty early on and stuck to it - highly recommended for anyone growing their own newsletter, since you’re not starting entirely from scratch every send. That being said, I have some new ideas for what I’d like this newsletter to be. A Phase 2 of The Wellness Dose, if you will. 

Specifically: I'm bringing some incredible female writers onboard. Women at the centre of wellness, with sharp and different perspectives, who'll go out into the wild world of wellness and report back. Trying the treatments, tests, trends, tools - and we’ll collectively answer the questions I get every week in my inbox each week like "do colonics actually work?", "is HBOT worth the money?", "which microbiome test should I get?", "What's the best wellness clinic in [insert city]?"

I’ve not decided yet whether it’ll still be called The Wellness Dose - honestly the first issue is in its infancy - but it's the most excited I've been about this newsletter in a hot second, so I'm taking that as a sign to go at full speed. 

And… I’d love you to be part of it, so if you’re partial to writing about wellness - here’s the application link to join us. 

Let’s get into it.🤍

Your quick hits to be hotter, healthier & wealthier → 

★ HOT

• New launches: Therabody's new hand-cooling device reduces core body temperature between sets or sprints - helping athletes get 58% more reps in their final set. For those of us who don't need pro-level kit just yet, this Shark launch with a built-in cooling plate and icy mist will probably do the trick (it even attaches to gym machines and bikes!). Post-workout, refresh with Nécessaire's new antioxidant-rich eucalyptus cooling spray & wipe, inspired by their heavenly body wash.

• 99 of the best "romantasy" (aka smut) books rated from mild to spicy. You're welcome. (The Good Trade)

• Toxic-free cool-girl brand Layere just teased their latest drop: an organic cotton bikini, double-layered so it doesn't go see-through, with a cute waffle finish. Essential for sauna sessions for those of us who don't want to sweat in plastic. (Instagram)

★ HEALTHY

• Event - The Slow Builders Club: The supper club for women in the messy middle - where their current career path isn't quite hitting and the new one isn't clear yet. Hear from a guest who did a full 180 on hers, enjoy a 2-course meal at The Pelican, and have an honest conversation about work, ambition and creativity. (Ticket Tailor)

• Event - Sound Healing at 1 Hotel Mayfair with Stephanie Waxberg: An hour of major down-regulation after a busy day at work - enjoy intention setting, meditation, and the heavenly vibrations of Crystal Tones Alchemy bowls. (Eventbrite)

• This black sesame pudding packs protein, minerals and makes the perfect sweet treat after dinner. (Instagram)

• 5 simple hacks to support digestion and feel less bloated. (Glow with Ella)

★ WEALTHY 

• Rem3dy Health, the parent company behind Nourished (those AI-personalised multicoloured layered vitamin gummies) just raised £14m to fuel their international expansion, after growing 61% in 2025. (Femtech Insider)

• This is how to manifest everything you want according to The Mindset Mentor. (Apple Podcasts / Spotify)

• How to feel more sure of yourself, and your decisions. (Life with Marianna)

★ Also caught our eye: There’s a weird (& currently unexplained) link between GLP-1 use and perfume addiction (!!), proteinmaxxing has caused a whey shortage and the FDA just gave the green light to the sunscreen ingredient in some much-loved K-beauty formulations ★

WITH RARE TYPE II COLLAGEN, SOURCED FROM HOKKAIDO, JAPAN

Pique's Carrara Marine Collagen combines Type I + II marine collagen, biotin, and pearl powder for smoother skin, stronger hair, and real structural resilience - made for your morning ritual. Shop Carrara Now.

The weird, wonderful & wild from that biohacker event

Earlier this month, 5,000+ health-obsessed headed to Dave Asprey's "biohacker playground" - Beyond. Now in its 14th year, the 3-day conference in Austin, TX (where else?) covers everything from liver testing to keynotes on nicotine (Asprey calls it "The Longevity Molecule"...), stem cells, psychedelics - and, well, plenty of misinformation - culminating in "The Spirit Animal" dance party with none other than Steve Aoki.

CC: BEYONDBIOHACKINGCONFERENCE

Events like these leave me with mixed feelings about the longevity crowd. Partly because Asprey is the archetypal longevity bro (exhibit A), and anyone who nicknames themselves "the father of biohacking" without a doubt has a raging god-complex. But mostly because breathing at his conference - which promises to help you "live longer, think clearer, and lead at your highest level" - sets you back $2k for the entry-level ticket. Which does at least include the dance party (phew) and unlimited Danger Coffee, Asprey's 100% mould-free "remineralised coffee" that you almost certainly don't need. Wanna go VIP? That'll be $5k please.

In fairness to Asprey - there's no doubting he's an extraordinary businessman and marketer. He's previously suggested he invented "mould-free" coffee - "an industry that didn't exist before, now a billion dollar market." Petrifying or genius? Either way, if all 5,000 attendees bought a basic pass, that's $10m in revenue. Factor in the VIP tier and what looked like a trillion sponsorships at every turn, I'd guess he's closer to $20m.

Annoyingly, I'm fascinated by the tech and new launches on show - so I figured I'd save us all $2k and share some that caught my (virtual) eye:

A human charger

I have a theory that those in the wellness world believe that the more obscure-looking they can make a device, the more they can charge for it. Exhibit A: this $17k tabletop contraption designed to "replenish natural energies" in just 10-15 minutes a day. It lights up, makes a buzzing noise and sort of crackles too.

What is it: A 4-in-1 sci-fi-looking device with PEMF, light therapy, a high-voltage electric field and sound frequencies - with claims ranging from detoxification to DNA reprogramming (extremely questionable).

Hot take: IMO it’s a nice novelty for a bougie spa quiet area - but to get the most from the science-backed benefits, you could save roughly $14k by opting for a good PEMF mat and a powerful red light panel instead.

Biohacked air 

CC: BRIAN KRAISER

I'd seen Kayla Barnes talk about the NanoVi before - she raves about it for reducing oxidative stress (when free radicals outnumber antioxidants in the body, causing damage to DNA, proteins and cell membranes), using it for an hour a day at her desk.

What is it: Another tabletop device - except this time you place it near your nose (or use a cannula, to look extra biohacky and make sure it gets right up in there) and inhale what they call "water-absorbing electromagnetic energies" - a scientifically slippery phrase in itself. NanoVi claim their device emits near-infrared light through humidified air, which they say "structures" the water droplets in a way that mimics your body's own cellular repair signal. Inhale it, and theoretically your cells start repairing the damage.

Hot take: Honestly, I wouldn't be surprised if in 2-3 years we're all sleeping in some sort of fancy air device connected to our Oura. Until then, it's hard to find any independent peer-reviewed studies proving the device actually repairs cell damage and NanoVi strangely don't link to the studies they reference on their own website, including a claimed 15% HRV improvement. At $6k+, I doubt we'll all be adding it into our rotation anytime soon. Thankfully, there are plenty of proven ways to reduce oxidative stress for free: exercise, good sleep, antioxidant-rich foods (berries, dark leafy greens, olive oil) and breathwork.

Liver shots

I wonder if it's a side effect of us all becoming more drink-aware alongside our collective obsession with detoxing - either way, we're all now a bit more clued up about how important the liver actually is. This brand sponsored the Steve Aoki rave (smart move) with their "de-liver-ance" shots - and it took me longer than I'd like to admit to clock that it's a wordplay on deliverance.

What is it: A 17-ingredient herbal drink shot blending Chinese medicine with western herbs to support liver health - taken daily.

Hot take: I like the look of this, and the convenience of it too - it’s all natural, with everything from ginseng to choline. But at £227 for a month's supply, it would need to work miracles. Which, in fairness, some reviews suggest it might - with plenty sharing liver blood work improvement screenshots as “proof”. I'd probably save this for pre any summer drinking sessions, so I shall report back. For everyday use, according to AI, you could DIY this with separate supplements for around £40 a month.

So, will I be applying for a press pass for Asprey's 2027 conference? Why not. I think so long as you go knowing that much of what's being stated as fact is often a little way off, and that you'll be upsold at every turn - it's a fascinating window into where wellness is headed. Biohackers and their routines are niche, until they aren't.

PS. if you’re still here, please could you do me a huge favour and tell just one of your wellness-loving friends about The Wellness Dose? Every new subscriber honestly makes my day, and helps me (& the new team!) continue to bring you more content.

See you next week,

Jasmine xo

​

Hey angels, 

How lovely it is to be back in your inbox this fine Monday. 

I was fortunate to spend some time last week in Kefalonia with my mum, working in the mornings and beaching in the afternoon, heaven. I put a story out before I went asking for wellness reccs whilst I was there, and well, there aren’t many. F ZEEN was the only one that came up a few times as somewhere to stay, and whilst there’s a few gyms with day passes, wellness spaces aren’t really a thing there yet. That said, walking around a gorgeous little Greek village like Assos or strolling along Myrtos beach before enjoying plenty of fish with copious amounts of feta & olive oil tends to do the trick. 

JUST WHAT THE DOCTOR ORDERED

Thank you as always for being here. 

Let’s get into it. 🤍

Your quick hits to be hotter, healthier & wealthier → 

★ HOT

• Mile Off - the brand behind that viral running vest - launches their Runaway collection today, and it's damn good. Designed to evoke that feeling of carefree running on holiday, there’s new fun colourways and designs that will 100% sell out. (Mile Off)

• A 33-year-old entrepreneur ranks the things keeping her hot and healthy, and it’s not what you might expect. (Instagram)

• Rhode really just said “watch us take over summer” with their new collection of bronzy, glowy essentials dropping June 9th. (Instagram).

★ HEALTHY

• Is banana the scent of 2026? Clean fragrance brand Nette thinks so with their newest launch, Mochi Banane - featuring the rare blue banana that grows in Hawaii. It’s playful, nostalgic and as with all Nette fragrances, something different than the rest of your collection. (Sephora)

• Ahead of their IPO later this year, Oura just launched the Ring 5. It’s officially the world's smallest smart ring and it finally passes for normal jewellery (exhibit A). Not everyone's thrilled though - you still can't trade in your current ring for a discount, and the charging case (that holds a month of battery) is an extra £99. Will you be upgrading? (Oura)

★ WEALTHY 

• She made $1.2m by “yapping” online and teaching others to do the same. Post the damn video!! (Instagram)

• When was the last time you did something with zero ROI? (Rich Women Rituals)

• Your Monday reminder that people pleasing does not pay the bills. (Instagram)

• 5 wellness-y things to stop paying for - and what to do instead. (Nouri Paris)

• Event: Create your Glow with Canva - a free morning in Shoreditch this Friday for wellness and beauty entrepreneurs. Chatting authentic storytelling to support brand growth plus breakfast and a pilates class with Lucy Kate. (Canva)

The best stories & updates that caught our eye this week → 

• 🍓Go Seasonal: The weather might not be backing our summer wardrobe choices, but it still pays to eat seasonally. Eating the fruit and veg that's naturally harvested during specific times of the year has so many benefits - both in taste and nutrient density. Some recipes on our summer cooking bucket list: this colourful cucumber and asparagus salad with a strawberry (yes!) vinaigrette, a fresh tomato carpaccio that’ll tells the world you are in fact very chic & can slice very well, for some protein: meatballs with a romesco sauce or this hot honey salmon glow salad. And for dessert - this 5-min chocolate avocado mousse. Anyone else now instantly hungry?! Sorry.

• 📵 Your phone, just dumber: Ever felt the urge to open your lock screen for absolutely no reason at all? Same. Turns out over 25% of us are hooked, leading to a whole range of businesses built around helping us break the scroll - focus apps, phone jails, the "Brick" - but the newest craze? The dumb phone: one stripped back to the essentials only. Sure, you could dig out an old Nokia from eBay, but even the digitally detoxing among us still want Spotify and WhatsApp - which is where the Dumb Phone comes in (their intentionally janky website alone is worth a visit). Others are bringing back the good old landline instead - CatGPT's Physical Phone is a bluetooth-enabled landline-lookalike that uses your smartphone to make and receive calls. The brand did over $800k in just 6 months, so there's plenty of demand for making us all a little less reachable, and just as much white space in the “adding-back-some-inconvenience” category too. Go forth and “friction-maxx”. 

• 🌸 Wellness' new target - down there: There's a new wave of "vaginal wellness" launches leaning into the same age-old insecurity - that a vagina should not look like a vagina, and it absolutely should not smell like one (it should). Gwyneth started it with Goop's Yoni eggs designed to "strengthen and tighten" (which cost her $145,000 in a lawsuit settlement). Then came Lemme's Purr probiotic gummies for "vaginal health & freshness" - despite little evidence they do anything of the sort. Now brands like Juice are selling vagina melts in cherry and peach flavours, which could explain why 68% of people globally think the world is going downhill - we'd tend to agree. The biggest problem? Wellness marketing has reframed making our nether regions smell like a fruit bowl as empowering moments of self-care. And it's only getting louder - biohacker Bryan Johnson recently announced his girlfriend has a "top 1% vagina" based on her microbiome test, as though it’s something to be scored & “worked on”. Your vagina-smelling vagina is self-cleaning - gynaecologists are pretty unanimous on this - and introducing unnecessary products is more likely to disrupt the pH balance and microbiome they claim to support. So, unless you have symptoms and have your doc’s approval, please lord do not put anything you don't need to in there. A peach-flavoured melt least of all.

• 🧖 Sauna with a side of steak: Modern bathhouses like Othership, Lore, Saint Roch and Arc have led the recent boom - gorgeous terracotta tones, plenty of eucalyptus towel wafting and branding that speaks directly to the wellness-forward consumer. A place for shared connection, yes - but most people still sauna, plunge and get on with their day. One bathhouse in Cleveland is doing it differently - their all-day experience ends with bathers sitting down together to a proper steak dinner, all included. It sounds niche, but it's not dissimilar to what's happening in China, where bathhouses have evolved into full-day social destinations with caviar buffets, blow dries, gaming lounges and cinema rooms all under one roof. In the next phase, the bathhouse becomes the new restaurant, mall and bar rolled into one - it’s a full day escape, and we're very excited about it.

My two cents on that Steven Bartlett clip → 

Has wellness forgot what made it well?

It's no secret that I believe wellness has lost some of the joy that once made it feel so good - and I've got plenty of time for the brands and spaces aiming to bring some fun back into it. I also believe it's deeply personal. You might love the new hot class in town, I may think it was 60 minutes of torture. You might rave about an SPF that gives you the most perfect glow, it might (read: probably) break me out.

So I've been a little torn watching the backlash to Steven Bartlett on socials this past week - and that might surprise you given the above.

For context: back in December, he had Chris Williamson on his podcast. Among other (arguably more controversial) topics, they spoke about building better habits and making the most of 2026. Alcohol came up - specifically reducing it, or at least having time without to see if you can notice any difference - and Steven recounted that "a couple of glasses of wine ruined three days of his life," tracking the whole domino effect on his WHOOP.

The internet then took that clip and decided he's the poster child for everything wrong with modern wellness: the loud biohacking bro, obsessively optimising every metric, making the rest of us feel guilty about a late night with friends, a heavy meal, or in Steven's case, a few glasses of Malbec. Honestly, I get why. It's easy to see a post from the likes of Bryan Johnson, Dave Asprey or Kayla Barnes-Lentz and immediately feel like you need to overhaul your entire routine, add in a 132919 new gadgets, cut out sugar, dairy and gluten, and consider yourself a failure if you haven't made it to bed by 9pm five nights in a row.

But those biohackers have a fundamentally different mission from most of us. Their entire life is, quite literally, a self-experiment - living forever, or at least making a serious dent in it, is the goal. Most of us just want to feel good, stay healthy for as long as possible, and enjoy the life we're living day-to-day. It would be great if Instagram gave us that disclaimer before we saw every post from them. It doesn't - but it's a helpful thing to hold onto when their content starts making you feel like you're doing it all wrong.

Which brings me back to Steven - who I'd argue sits adjacent to that world rather than fully in it. "Ruined" is a strong word, but he's a social-first podcaster who lives and dies by the hook (perhaps that should be his Instagram disclaimer), and maybe he genuinely did feel that way given the standards he holds himself to as a high-performing CEO. Now to his point about seeing his WHOOP data - for most people, it's easier to change habits when you can actually see the benefit. If I can track that my HRV improves when I'm consistent with breathwork - alongside feeling less wired and anxious - I'm more likely to stick at it. Visibility, in that sense, can be a genuinely useful motivator.

Where it gets murky - and where the over-optimisation criticism does land - is when that awareness tips over into anxiety. When you're so fixated on tomorrow's readiness score that you talk yourself out of the spontaneous evening that might have had you boogieing until 1am. 

If that's you (because it certainly has been me), here’s three things that have helped: 

1. Leave your tracker at home on holiday, or take it off before a late night when you know the score is going to suffer, if seeing it will mess with your mood.

2. Before you open the app in the morning, lie in bed for a moment and check in with yourself first - did you sleep well? How do you actually feel? Decide for yourself before the number does it for you. If your score is better than expected, great. If it's worse? Well - you'd already decided you were okay.

3. Expect to get a little hooked, at least initially. If you’ve not had the data before, once you have it, it can get a little all-consuming. But trust me, the novelty wears off.

The pile-on after that viral clip has IMO become its own problem - the idea that caring about your health metrics makes you joyless isn't helpful either. Wellness is deeply personal. For some people, tracking and data and discipline is what helps them live well. For me it's somewhere in the middle - I like improving my metrics, I do well in routine, but I also love a good boogie every so often and a cocktail when the vibe calls for it. Neither is wrong. Neither is less "wellness." It’s just my routine, and theirs. 

I’d love to hear your thoughts - hit reply and let me know!

Before you go: flowers are in fact good for the soul!

See you next Monday,

Jasmine xo

​

Hey angels,

I was chatting with a friend last week about how I sometimes feel a little like a fraud these days - I’m writing & creating content about wellness while my own day-to-day reality sometimes feels anything but. She reminded me that it's this reality that most of us live. As high-performing women, with biiiig goals and lives, we simply don't have time for the routines we see on our feeds, with 13921 products and steps that even as a Wellness Editor (who knows their intent is performative and to create viral content) still makes me feel like I’m not doing enough. 

Ultimately we will never arrive at a state of complete “wellness”, and I find it’s helpful to remind myself of that - we can add the tool or product into our routines, but they’ll always be something new or more that someone tells us we ought to do to feel “well”. 

Today, a lot of my wellness routine revolves around habit stacks, thanks to said lack of time, and if it can’t be stacked, it really has to earn its place if it's to stay - so I thought I'd share some of my favourites right now in case they’re helpful for you:

WORKOUTS + CATCH UPS IS TOP OF THE LIST

• Stairmaster + self-help book: I’ve started to do this most weekday mornings - I like having “banked” some exercise in for the day before I sit down at my desk, in case it doesn’t end up happening later in the day. I’ll do around 30 minutes on the stairmaster whilst reading a self-help book on my kindle (makes me feel like I have my sh*t together and starts the day with a win)

• Driving + activations: En route to the gym I'll listen to activations (and whenever I'm in traffic too) - it helps me refrain from getting annoyed about traffic & I actually appreciate the time I have to sit and listen, and work on my mindset / self-belief. I’ve also been switching this up recently to listen to a Joe Dispenza track after meeting so many successful women who rave about him.

• Meditation + red light: I struggle to sit down and meditate so making it that each time comes with skin benefits too seems to motivate me more than knowing how it helps my brain! Shallow but true. 

• Working + vagus nerve stimulator: The easiest habit stack, usually on energy mode around 2pm to give me an afternoon boost. 

• Gratitude + brushing my teeth: Emma Grede does this, and that is the only explanation we need.

• Evening strength training + podcast: Some people say that working out late in the day can impact your sleep but I find it helps kick off my wind-down routine & stop thinking about work. I always have a programme I’m following to take any mental load out of the session, I just have to get my @ss there. 

• Steps + Claude: I definitely don’t spend enough time outside, so I try to sometimes get some steps in, ideally in silence as a “creative work”, but I’ll most likely be chatting to Claude to start drafting replies to emails I need to respond to. 

I'd love to hear any habit stacks you swear by, hit reply and let me know!

🤍 Reminder: I’m giving one of you this incredible PR gift from the team at Chloé (worth over £450) to celebrate some new additions to their Atelier Des Fleurs collection - it’s impossible to pick a favourite & you won’t have to either!

All you have to do to be entered is refer at least one new person to The Wellness Dose with your referral link between 18th May - 1st June. Every new referral via your link is another entry. 

Thanks again for your support in helping Daily Rituals grow.

Let’s get into it.

Your quick hits to be hotter, healthier & wealthier → 

★ HOT

• The hottest thing you can do is look after your stress levels. Thankfully, over 90% of people felt better in just 15 minutes after taking this*. DR20 gets you £12 off. (DIOME*).

• Starbucks just launched a weighted vest for the girlies, and it’s surprisingly chic. (KBBxStarbucks)

• These are the 9 K-Beauty products about to be everywhere. (Refinery29)

★ HEALTHY

• Event: London gets its first longevity festival next month, with 150+ speakers, classes, an “Assessment Lab” and immersive expo to discover new brands. (Longevity Show)

• This light & bright pasta salad with zucchini, capers and lemon screams summer. (Alison Roman)

• PVOLVE tapped Lauryn Bosstick to create a strength-focused bundle with “heavier weights” (in a dreamy French blue hue) alongside a new four-week PVOLVE programme. (Instagram)

• David Protein is coming after the booming tinned fish market with their new canned cod. Kinda odd, kinda genius. (David Protein)

★ WEALTHY 

• These are the most innovative wellness & fitness companies in 2026. (Athletech News)

• Your Monday reminder that suffering is not proof of effort. (TikTok)

• How this founder built a £5m wellness business from her bedroom. (LinkedIn)

The best stories & updates that caught our eye this week → 

• 🚶🏽‍♀️‍➡️Lunchtime stroll, anyone? Most of us have nailed the AM walk - getting outside early to regulate our circadian rhythm and enjoy the free energy and dopamine boost nature so generously provides. But what your morning stroll won't do? Top up your vitamin D. For that, the sun needs to be much higher in the sky (around 11am-3pm) so UVB rays can reach you via a short, direct path through the atmosphere. Admittedly, we didn't listen much during GCSE physics, but in short: too early or too late = too much atmosphere in the way. To check whether you’re topping up, see if your shadow is longer than your height. If it is, the UVB isn't reaching you. The sweet spot is around 10-15 minutes of unprotected exposure. After that, layer up with your go-to SPF and get your sunkissed glow from this Aussie-favourite toxic-free tan instead.

• 💘 Swipe right for a run: Dating sucks. There's no surprise then that we've found ourselves in a "dating recession" - only 30% of under-35s are actively dating. But it's not that we don't love love anymore (83% of women still want a serious relationship) - it's that finding out whether you're a values-match is increasingly time-consuming. Do they go out every Saturday when you're all about getting those precious 8 hours? Will they think you're cosplaying as a cyborg in your red light mask? Fear not - whilst there's no supplement for a good relationship (yet), there is a new wave of fitness dating apps and events betting that a shared love of a healthy lifestyle is the easiest shortcut to a solid match. ATEAM, an invite-only US app for wellness enthusiasts, is trying to crack the values-match with a 40-person entrance committee - which will arguably make or break the whole idea. Making sure the textbook "image" of wellness isn't the only thing that gets you through the door will be key. And whilst the app says it's open to platonic connections too - nobody in a committed relationship wants to explain why they've got a dating app on their phone. If you do want to get matched with other likeminded wellness girlies, that’s where Between Us comes in. Thank us later. 

• 🗺️ On the map: London might not have bone broth bars, 6-floor wellness havens or Erewhon (yet) - but our wellness scene is having a moment. Alo just opened their invite-only Wellness Club, and nightclub Tramp launched longevity-focused Tramp Health, where members can recover by day (for a small £10k per year plus a £5k joining fee). And for the launches you can enjoy without selling a kidney (or needing a blue tick): Reset just launched their Arc-like contrast space in Islington, Goji opened their new reformer and sauna studio in Clapham and Miami-favourite Jet Set Pilates is finally coming to Shoreditch this summer. It's not all good news though - well-loved Bodyism and Replace both recently closed their Notting Hill locations, a reminder of just how hard it is to hold onto London's wellness-butterflies as the market gets more crowded. Admittedly, we’re still patiently waiting for the Club Athletic-style group squad training to take hold in London (this would probably solve the dating issue too..).

• 👙 Smart bras? Not a week goes by without a new way to track your health data - we've had smart earrings, bands, and now an insert that goes into your favourite bra, courtesy of Petal. The insert sits close to your heart, which they argue makes it more accurate than wrist or finger-based trackers. We had a lot of questions: how do you wash it? (You can't.) Do you sleep in it? (No.) Does it come in different sizes? (One size fits all...). We're not convinced just yet - but smart bras feel inevitable. They'd just need to be washable and provide useful workout data if they're ever going to replace your Oura.

See you next Monday!

Jasmine xo

Hey angels,

Back in your inbox after a brief two week hiatus - and wow, it was SO needed.

Last week I headed to Amsterdam and returned a fiancée (!!!). We also got to see Olivia Dean again which, as expected, was 10/10 and reminded me I need to book more live music events - nothing gives a dopamine hit quite like it.

Some Amsterdam reccs:

• Recover - gorgeous healthy brunch spot 

• Elevate Coffee Lab - our fave coffee spot

• Little Collins - bougie Aussie cafe (I had beef short rib for breakfast, which was a first)

• Oliver Green - handy for a quick refuel of something healthy (acai, salad bowls, protein smoothies etc.)

• Grammes - our favourite pâtisserie for some form of pistachio goodness

In other news, as promised on socials, I’m giving one of you this incredible PR gift from the team at Chloé (worth over £450) to celebrate some new additions to their Atelier Des Fleurs collection. Each scent immediately takes you to somewhere sun drenched, with light yet expensive-smelling notes that linger without overpowering. My current favourites are Sous Les Pins & Vert Soleil, which I’ve actually been layering (I’m not sure if that’s committing a crime as someone not so experienced in fragrance notes, but it smells damn good to me).

All you have to do to be entered is refer at least one new person to The Wellness Dose with your referral link in the next 14 days. Every new referral via your link is another entry. 

Thanks again for your support in helping me grow Daily Rituals. 

Let’s get into it. 

Your quick hits to be hotter, healthier & wealthier → 

★ HOT

• Finally, makeup designed to move in. With sweat-friendly tech & ph-responsive tints, now we don’t have to decide between going bare-faced or breaking out during our workouts. (Move Beauty). 

• This is the best bodycare under £10 according to a Doc. (Dear Doctor)

★ HEALTHY

• We’ve been cooking butternut squash all wrong ladies. (Instagram). 

• A plant-based, latex-free plaster that also looks cute af? Say no more. (Benjie)

• 8 things a therapist stopped doing to better her mental health. (Inner Currents). 

• Google just launched the Fitbit Air, aka their take on a cheaper, thinner WHOOP-like tracker. Compatible with both iOS and Android, it’s subscription-free for basic tracking too. (Amazon)

★ WEALTHY 

• Why Sporty & Rich founder Emily Oberg says she’d “never launch a brand today”. (Emily Loves)

• These are the top 10 most influential wellness companies right now. (Time).

_{May 20th - Wish I Knew Live:}

An evening at Pavillion, Knightsbridge, surrounded by ambitious women as Host Emily Trenouth interviews Roxie Nafousi on building real self-belief and tools to manifest your dream life. DAILYRITUALS10 gets you 10% off.  

_{May 25th - Sauna, Plunge & Social:}

New cool-girl community Luma is taking over Urban Heat social sauna for their second event in the city over the May bank holiday. 

_{May 29th - INVITE ONLY - Healing Your Nervous System with Somatics (Virtual):}

Daily Rituals Private Members are invited to a workshop with The Mindful Physio where we’ll go deep on the tools and practices to shift our nervous system to start working with us, feel more aligned & show up as our best selves. (Non-members can upgrade here for your invite).

_{Various dates - Bodyism Summer Series:}

Enjoy a Bodyism signature class in Templeton's serene private garden followed by an optional brunch at Pippins. 

_{June 1st - INVITE ONLY - Scaling without Sacrifice, Manifesting with Ease (Virtual):}

We’re joined by Align with Alanna who’ll lead us through breath, visualisation, meditation & mindset work to help us rewire subconscious patterns to help us get closer to our dream lives. (Non-members can upgrade here for your invite). 

_{4th June - 90’s Pilates Party:}

Vibey HIIT Pilates class with a live DJ playing your favourite childhood classics, sign us up. 

_{4th June - Wellness Supper Club:}

A favourite in London for good reason, Laserhof at The Arts Club are opening their doors for their “functional wellness supper club”, sharing their favourite dishes designed to support energy, immunity & recovery.

_{6th June - Sexy Summer Soiree:}

Did someone say pool party for the girlies? Three communities are joining forces to take over Brockwell Lido with a DJ, food, and plenty of time for a dip with new pals.

_{7th June - Vita’s Self Care Sunday:}

Head to Chelsea for Reformer Pilates, lymphatic drainage, collagen smoothies, an express mani and express blow dry, all for just £78. Perfect for a bestie date too. 

The best stories & updates that caught our eye this week → 

• 🧴 Everything is plastic: And Netflix says it's messing with our fertility in their latest documentary, The Plastic Detox. Scientist Shanna Swan follows 5 couples over 90 days to see if eliminating plastic and endocrine-disrupting chemicals from their lives can help them conceive. 3 of the 5 do. What's not mentioned is that Swan is also the co-founder of the plastic exposure test used throughout the programme, designed to help "improve your fertility." Make of that what you will - but bias aside, the science is still catching up and the goal here isn't a perfectly plastic-free life, it's lowering the load. Some of our favourite swaps: cook with stainless steel, cast iron or ceramic instead of Teflon, go fragrance-free when you next restock your laundry or cleaning products, heat food in glass instead of plastic, say “no thank you” to receipts and hot drinks in takeaway cups, and check your next beauty buys on an app like this. 

• 🌸 Savour it: It's crazy to think that two people can have the exact same experience - an Olivia Dean concert, a dinner by the sea, a coffee catch up with your bestie - and one of them gets more from it emotionally, simply because they savour it. According to psychologist Bryant, to savour is to fully absorb the good moments, in anticipation ("I'm so excited for this trip"), in the moment ("I’m so glad we’re here"), and in reminiscing (“remember this picture?”). Every experience then, brings three possibilities to squeeze out extra joy. The problem? Modern life is the antithesis of savouring - we multitask, we're mentally in next week, our phones are attached to us and the current moment passes us by. So this week - notice the glimmers, express gratitude for them, take a mental note of your senses at the time (the smell, the light, the texture, the temperature) and be sure to tell someone about it too - even us!

• ✨ Are you beauty's new customer? Meet the "Optimizer" - according to BCG & WWD, she's predominantly millennial, affluent (over $100k household income) and spending around $3k a year on beauty. Sound familiar? For Optimizers, beauty isn't just makeup and skincare anymore - it's supplements, lasers, medical-grade treatments, anything that helps her feel as good as she looks. Strangely, brands don't seem to be building for her yet. Where's the brand with the perfect pink blush that pairs with a skin tone-enhancing supplement? The brand that takes your entire stack - topicals and ingestibles - and tells you exactly what you need based on your skin and health goals? While we wait, some current Optimizer-approved DR favourites: 10 minutes in front of our red light panel whilst meditating, taking our vagus nerve stimulator to nail appointments, and starting the day with clean electrolytes supercharged with NAC for a skin, liver & brain boost.

• 🏅 The games race: First it was CrossFit. Then Turf Games. Then HYROX. ATHX. METRIX. We could go on. The newest contender? The Pilates Games. Pilates girlies have long raged that there ought to be a competition to show off our skills, technique and frankly incredible posture - and now there is. A 100-minute (yes, 100) scored reformer workout launching across Studio Pilates' 130+ studios, designed to help participants track and benchmark their progress. Whilst it's currently just a one-day in-studio event, we're hopeful that in time reformers will take over huge event spaces à la HYROX (imagine the vibes, the activations?!). Even the longevity bros haven't been left out, thanks to the new Super Age Games - an Olympics of sorts for benchmarking against longevity markers across 8 trials in one day. But at $1,299 a ticket, we can't help but wonder if it tells you how well you're aging - or just how much disposable income you have..?

Everything on my “Don’t Buy” list right now

Wow, have I been scared to write this one.

For a few reasons. Firstly, I have so much respect for anyone that builds a brand - it's hard graft. Secondly, being completely transparent - sharing this list is a financial risk. The brands on it are clearly not going to be rushing to partner with Daily Rituals, and brand partnerships pay around 95% of my bills right now. That's okay - I'd make that trade every time. But to keep this space independent so I can write whatever I damn please, it depends on you, lovely reader.

So, this list is behind the paywall for Daily Rituals private members - the women building lives that feel well. I'd love to have you join us.

​

Hey angels,

Welcome to your first Field Notes.

This is the most unfiltered part of Daily Rituals - and of me! Each month, I'll be going deep on the behind-the-scenes: what's working, what isn't, what I've learned, what I'm planning, what I'm testing. All of it.

For the first edition, I asked what you wanted - and it was pretty much unanimous: what I'd do differently if I was starting over, and what I've learned from the (many) mistakes I've made so far.

As some of you know, Daily Rituals is actually my second business. Before this, I launched a sustainable underwear brand called Lovari and spent my entire life savings on it (MISTAKE #1 - although I have a lot of love for the delusional 23-year-old Jasmine). Having built both a product-based business and a media brand means I can give you my honest take on both - the different lessons, the different mistakes, and hopefully save you some money, time, and a fair amount of sanity in the process.

My field notes are for our gorgeous Between Us private members, so the rest of this is paywalled if you’ve not yet signed up. I know a couple of you messaged to say you missed the sign up reminder for the Founding Member pricing, so I’ve extended it until Monday evening. After that, it increases to £25p/m.

I’m already SO excited for our first workshop with Dior Bediako next Wednesday on designing our dream lives. Members, your invites will be coming over on Monday. Hit reply with any questions you’d like to ask Dior! 

Let’s get into it. 

MISTAKE #2: SPENDING THOUSANDS BEFORE I HAD A SINGLE CUSTOMER

With Lovari, I spent around £2.5k on branding - logo, style guide, custom packaging - before I'd made a single sale. And whilst I loved how it turned out, for a brand earning £0, it wasn't necessary.

With Daily Rituals, I spent £0. I couldn't honestly tell you exactly how I landed on Daily Rituals (fun fact, I was so obsessed with Sheerluxe I had initially decided I’d be called Luxe & Well… Thankfully I pivoted!) - but the point is I used a free font, used a colour palette from Pinterest, and haven't changed it since.

THROWBACK

Brands like Odd Muse and Mile Off have both talked about creating their own branding from scratch. Ultimately if you're clear on who your business is for, what problem you solve, how you'll tell that story and what you stand for, the perfect branding can come later. My Wellness Dose newsletter design, for example, is still super minimal, and I've always told myself that once we hit 50k subscribers I'll invest in some design work. But for now, there are bigger fish to fry - as much as the inner perfectionist in me wants to improve it. 

★ LESSON: Don't spend money creating “the perfect brand” before you have proof that people want what you're building. Work on your own Canva or Photoshop skills, develop your eye for design, your taste, and what your customer actually responds to - and improve it as your business evolves.

MISTAKE #3: IGNORING THE FEELING

The branding obsession didn’t end there. My first feed was cohesive, aesthetic, and totally lifeless. The problem is that a beautiful feed doesn't create a feeling - it doesn't make people want to be part of your journey or your community. People need to see themselves in what you're building. They want to know there's a real person behind it who's figuring it out just like they are.

EXHIBIT A

I still have to fight this instinct. But beyond a few fonts and repeatable formats I use each week, I try to let it go. Content is a lottery, and that one post you nearly didn't share because it felt a little off-brand? It could be the one. Until you feel like you've genuinely cracked what works for your brand and what converts, you have to keep testing everything.

I try to study what's working in other niches too. A few weeks back I spent about two hours looking at a creator who makes mostly Harry Potter content because the way he films is so engaging. I broke down every single thing he was doing that I wasn't, and tested it here. It wasn't a slam dunk - but it was useful data and I'll try again!

★ LESSON: Give yourself permission to experiment, especially early on. It will feel cringe - but everything good is on the other side of a bit of cringe. My friend Ama said it best: shy girls don't get paid. Put yourself out there, get the data, and go again. Focus on the feeling you’re creating, not the aesthetic.

MISTAKE #4: STARTING WITH A PRODUCT

This may be a little controversial, but I wish someone had told me that a product-based business is not a good first business.

If you've got a 9-5 you want to leave, it's like doing business on hard mode: the costs are high, the manufacturing mistakes are inevitable, and import invoices have a way of arriving at exactly the moment you think you're getting somewhere. Every time the brand started making money, I'd get a bill for roughly the same amount and find myself scrambling all over again - making it impossible to leave my day job.

To make things that little bit harder for myself, I'd decided it also had to be sustainable, ethical, and manufactured in Europe - all things I still stand by, but each adding enormous cost and complexity before I'd made a single sale. I was entirely delusional that the product was good enough to speak for itself and sell out.

It didn't. Sure the feedback I got was incredible and I still wear the pieces today. But I had £20k+ worth of product, no audience to sell it to, and very little money left for ads either.

The brands doing the best right now treat themselves like media companies first. They build the audience, learn exactly what those people want, spot the gaps, and then sell into a community that's ready & waiting. SULT is a great example - they had prototypes and could talk about what the product was going to be, but it hadn't even been manufactured yet. The audience came first. With Daily Rituals I was eventually able to leave my 9-5 precisely because the model works the other way around - almost everything it makes is profit as it can be run on a super lean team and there’s no stock to buy - I am essentially the product. It’s definitely not where I want it to be, and I’ve not cracked the content game yet, but it’ll come. 

★ LESSON: If you want to build a product-based business, start building an audience before you spend a penny on the product - through content, a service, monthly community events, whatever makes sense for your niche. I'm still not convinced people will reliably pay a premium for sustainable and ethical yet either - we're getting there, but there are plenty of brands making millions that aren't. If I was starting Lovari again, I'd find a manufacturer in China with low minimum order quantities and spend £5k max on the first collection. I'd also get on ShopMy early - it’s around £400 to start, and you get access to creators who want to earn commission and will share your product in turn. Just make sure your commission rate is generous enough that you're showing up in the app's filters.

MISTAKE #5: NOT INVESTING IN MY NETWORK

When I was building Lovari alongside my 9-5, I'd see founder events and think - I don't have time for that, I have actual work to do in any free time I have.

Big mistake. Your network is work, and it's something most of us have to intentionally build and put real effort into. And in wellness - the circle is surprisingly small.

A good example: I was recently added to a group chat of female founders doing multiple millions a year. I have absolutely no business being in there right now - but I was invited because of a connection I'd built, and now I have access to people who are way ahead of me, if I need it. 

In To Be Magnetic, they call this finding your "Expanders" - people who are living the life you want, in the areas you're working on. The idea is that you actively seek these people out, because it normalises what's possible. You see someone doing the thing you want to do and you realise - if they can, so can I.

Between Us will help with this. Our first two sessions are with women who are absolute Expanders, and your monthly Ritual Pairing is designed with exactly this in mind too. But beyond this space, actively bring more of these people into your life and treat it as seriously as the rest of your work. Find events on CLIQ, reach out in the DMs and ask to grab a coffee or head to a class together.

★ LESSON: Your network is a long-term investment. Treat it like one, and make an active effort to be in rooms with women you look up to.

MISTAKE #6: NOT SELLING HARD

This one is almost embarrassing to admit. I'd do a pop-up, people would love the pieces, and I'd just sort of... hope they'd buy. I was so awkward about the actual ask. I remember years ago working on a beauty counter and being taught to always say "so which products are we going with today?" - assume the sale, make the customer have to say no. It worked, because they often didn't want to be awkward either. And yet with my own business I sucked at it. Even with friends and family I'd offer everything for free instead of treating it like the business it was.

GOT A PIC FOR INSTA AT LEAST

Some advice that reframed this for me: we should be actively aiming for at least five no's a week. And to get five no's, you have to make a lot of big asks - because you soon realise how hard they are to come by. I recently messaged people for a panel who felt so out of reach for where Daily Rituals is right now, and yet every single one said yes. The ask is almost never as scary as the anticipation of it. Same with negotiating rates, brand deals, asking for a pay rise. It might be the slightly delusional part of me - but I genuinely believe that if someone says no, something bigger and more aligned will find its way in. 

★ LESSON: Selling is not cringe. Ask for the sale. Increase your rates. Ask for the discount. The worst answer is no, and every no counts towards your five of the week.

MISTAKE #7: CHOOSING THE SEXY BUSINESS

With both Lovari and Daily Rituals, they're arguably relatively sexy businesses on paper - even if they don't feel like it on the days I'm at my laptop for ten hours straight. But just because a category feels exciting or is trending, that doesn't mean it's the smart play.

I'll be honest - I've had this pointed out to me more than once along the way and they’re not (entirely) wrong. Daily Rituals is not that niche, which means for it to have meaningful revenue and a potential exit one day, I need to reach huge scale - think Sheerluxe scale. Whereas if I'd built something like a platform focused purely on the business of wellness, a jobs board for women in the industry, or a B2B wellness newsletter, it would almost without a doubt have scaled quicker and monetised more easily - because it's serving one specific need or solving one specific problem. 

A good example: I've read about Ferrari Owners Club newsletters making millions per year with fewer subscribers than Daily Rituals. They can charge sponsors ten times what I can because their audience is incredibly high-net worth. And a Ferrari owner will almost certainly tell another Ferrari owner to subscribe - so the organic growth is stronger too. With Daily Rituals, I'd have to do something pretty special to get that kind of word of mouth moving at scale.

★ LESSON: Before you commit to your business idea or a new role, ask yourself - am I choosing this because I love it, or because it's the smart play? It can be both, but it isn't always. And if you need this to make money quickly, the passion project might need to wait. Always consider whether you want to go mass or niche - because sometimes the sexy route is also the harder one and there’s something to be said for keeping your passion as a passion.

I could definitely go on, but I’m conscious you’ve got a busy life to lead and a weekend to enjoy! I really hope something in here lands for you - whether you're just starting out, already in it, pivoting or still figuring out what you're building. Hit reply and let me know what resonated, and if there's anything you'd want me to go deeper on next time.

See you Wednesday evening for our call with Dior,

Jasmine xo

Hey lovely,

Jasmine here, back with your Wellness Dose.

This week is a big one - Between Us, our new private membership community, officially kicks off. Our first workshop is this Wednesday evening with Dior Bediako, life coach to the likes of Rochelle Humes, who'll be helping us design our dream lives step by step. Zoom link incoming. It honestly couldn't have come at a better time either as April really does feel like the real New Year for so many of us. If you're a Founding Member, reply to this email with your question for Dior!

If you haven't yet signed up, I’d love to find out why (hit reply and let me know, I’m honestly all ears to feedback) - founding member pricing ends tonight, after that it goes up to £25/month with doors opening for new members on a quarterly basis. 

In other news, I've been seeing snippets of Emma Grede's new book everywhere on social & I'm about to download it for my dates with the stepper this week. So, for the Between Us members, should we start a monthly book club? Thinking it could be our May book, with a call at the end of the month to go through our learnings, what we're implementing, what resonated, what didn’t. 

BIG FAN OF FRIENDS THAT INVEST!!

And lastly - if you ran the London Marathon yesterday, please know that I am in complete awe of you (& honestly, anyone who runs any marathon, ever). This year's race was set to raise over £100m for charity, which will change SO many people's lives. The mental & physical strength it takes to run 26 miles for a cause you love or care deeply about is so inspiring - so much so that I may or may not have entered the ballot for 2027 on the way home. If you’re feeling brave, here’s the link…

THIS WOULD BE MY OUTFIT OF CHOICE

Let's get into it,

Your quick hits to be hotter, healthier & wealthier → 

★ HOT

• Less than one third of padel players are women, and it’s no surprise when we have to play with a racket made for a man. That was until this female-founded brand finally came to the rescue with cute af designs like this. (Pounce Paddle). 

• Dyson just solved our summer packing dilemmas with their carry-on friendly supersonic travel hairdryer that can actually be used abroad. At last. (Boots)

• BeautyPie is launching their first concession in Liberty next month and members get to shop at member-pricing in store. (Instagram)

★ HEALTHY

• This is basically free contraception. (TikTok)

• What a popular female biohacker eats every day for health, longevity and hormone balance. Spoiler: it’s surprisingly simple. (Instagram).

★ WEALTHY 

• Girlies in the retreat business, this is your mini-MBA in how to market the feeling of it before it exists. (Instagram)

• How a 33 year old founder sold a supplement business for $1bil in just 3 years. (Apple Podcasts / Spotify). 

• How to bootstrap like Bala. (Substack).

The best stories & updates that caught our eye this week → 

• 💨 And breathe: We've had supplements in just about every form by now - gummies, shots, drinks, strips, jellies. But one area that hasn't seen much love? Our breath. We take over 20,000 breaths a day, and yet unless you're asthmatic, we don't really think twice about improving it. New brand Climatic thinks that needs to change with the launch of L Max, the world's first breathable lung product (yes, something you inhale). 98% of trial users reported easier breathing during workouts and higher HRV within just two weeks, so is lung health the next big wellness category? We’re not convinced. Not because it’s not a good idea, but because it currently looks like a gigantic vape. Someone really should have called up the Daily Rituals girlies during R&D.. 

• 🧪 Class is in session: There's so much we don't get taught at school - finances, how to assemble Ikea furniture, how to start a business, we could go on. But the class that might have saved us the most money? Decoding a beauty product’s ingredient list. Thankfully, cosmetic chemist Dr. Michelle Wong has taken to YouTube to do the lord's work, and we’ve got notes. First up, ingredients are listed highest to lowest concentration - but anything under 1% can be listed in any order (make it make sense). More importantly: if the ingredient you're buying the product for shows up after what she calls the 1% line - where things like fragrance and citric acid live - it might be worth thinking twice. Some actives like retinol work well under 1%, but glycolic acid, salicylic acid, vitamin C? They typically need to be above it, especially if that’s the hero ingredient you’ve been marketed on. Class dismissed. 

• 👀 You, me, forever? Harvard Professor Dr. David Sinclair has dedicated his entire career to studying ageing - specifically, the reversal of it. And now, his gene therapy startup Life Biosciences just got the green light for the first human clinical trials, raising $80m to fund it. Their lead therapy, ER-100, doesn't alter your DNA - instead it changes how it's expressed, telling your cells to return to their original factory settings. The trials are focused on two incurable eye conditions that cause blindness in older adults, where they’ll aim to restore sight. Crazy. And if it works? The theory goes that if you can reset the cells in the eye, why not the brain, the heart, every other organ that ages with you? Ageing would then become a condition to treat. Whilst it doesn't mean we'll live forever (though 120+ could be possible), it could ensure those final decades will be lived well. What a time to be alive. 

• 💍 Ear Candy: There's a tracker for almost every inch of our body these days (exhibit A) - but smart earrings might just be the most interesting development yet. Turns out the ear is actually a more accurate sensing location than the wrist or finger, and given most of us are already wearing them, it's the easiest add to our health stack too. It also unlocks new tracking capabilities, like cerebral blood flow (the amount of blood delivered to your brain) which will give real-time insights into your focus and energy. Ears are also the most accurate for temperature readings, thanks to being bone and muscle-free - meaning more accurate cycle an ovulation insights. So is it over for Oura and WHOOP? Not quite. We're hooked on their apps, and they’ll likely still win for steps, sleep movement and blood oxygen. So it’s more likely we’ll add to our stack, rather than replace it. The front runners? Incora, focused on cycle insights with their rounded gold stud, and Lumina, who've cleverly created a universal earring back that clips onto most studs you already own, as well as their own designs. Let’s pray the tech lives up to its promises - if it does, this is big.

Self-efficacy theory tells us that two people with the exact same abilities can perform completely differently - purely based on how capable they believe themselves to be. Our brains are wired to put more weight on recent failures over past wins too - so it pays to make it as easy as possible to remember your successes, especially when the hard days come (as such is life).

So tonight, before bed - open your notes app and start a list called "I really did that." Spend 5 minutes adding your wins from this year so far, big or small, or simply the things you got through that you'd rather not have had to.

Building the list builds the belief that you can do hard things - and when the next hard thing comes, your evidence is there waiting for you that you've already done it before, so why not again?

It’s crazy what’s now possible with AI, especially when it comes to enhancing our wellness routine. A recent favourite? Creating our own custom digital journal. Not only does it save you ££ on buying one every few months - the fact it’s built for you makes all the difference on how much you’ll use it, and how useful it actually is.

Your custom journal is a space where you can open each day that genuinely inspires you, gives you prompts that align to your specific goals, limiting beliefs (see above!), your manifestation practice, the lot. And, since we now know we need to see the progress - it allows you to save your entries so you can look back over them on the days you need that reminder of how far you’ve come.

Between Us members, here’s your step-by-step guide to create yours - and the master AI prompt that does it all, in just 10 minutes:

PERSONALISE YOURS BELOW

The vibes are going to be HIGH this weekend, whether you’re running (kudos!) or cheering on your besties, London Marathon truly is like none other. Plan ahead with the list below to make the most of it.

Good luck to any runners - we’ll forever be in awe of you.

★ FREEBIES (claim with your medal)

• Atis: free salad bowl (from Sunday 26th to 27th)

• Lush: free shower jelly & massage balm at Oxford St, Covent Garden, Victoria & Paddington Stations on Sunday 26th

• Itsu: free gyoza on Sunday 26th

• Gaucho: free steak when you dine with any paying customer (from Sunday 26th April to 30th April)

• Franco Manca: free pizza (from Sunday 26th to 27th) at all London-based restaurants except Westfield Stratford

• Elemis: free hand massage & product samples at Elemis Covent Garden on 26th

• Puma Nitro Lab: free pizza, beers and medal engraving on Sunday 26th

★ SATURDAY SHAKEOUTS

• Arc’teryx x Vita Coco: Piccadilly London, 8am. (Tickets)

• Endorphins Running: Parliament Sq, 9am. (Tickets)

• Jumeirah x Humantra: Jumeirah Carlton Tower, 7am (Tickets)

• HERMotion x Progress Running Club: East London, 9am (Tickets)

• The Night Club, Run & Carb Load: Pizza Pilgrims, 5pm (Waitlist)

• The Ordinary Girls Club, Shakeout & Acai: Oakberry Clapham Junction, 10am (Tickets)

★ CELEBRATIONS 

• Puma The Nitro Lab: Full weekend of activities with plenty on during race day including free medal engraving at their flagship store on Oxford St (Details)

• Runna Bus Victory Lap: Monday 27th April (Tickets)

• New Balance Run House @ Somerset House: Full weekend of activities ending with their finisher party (Details)

• HOKA HUB: Party and DJ set to close the weekend (Details)

★ CHEER ZONES 

• Resident Advisor Cheer Zone & Party: Mile 9 at Pacific Tavern (Details)

• Runna Cheer Zone: Mile 19, Canary Wharf (Details)

• Peloton Cheer Zone: Mile 26, Riverside (Details)

• Spectators Party x Supershakes: Mile 18 (Details)

• Cheer Zone 26: Various run clubs collabing at mile 26 (Details)

• The Night Club: Mile 24 (Details)

• Rocup x Acre Palm: Mile 24 (Details)

★ RECOVERY 

• Runlimited Club Lounge x Nike at Protein Studios: runs until Saturday, 9-7pm. (Tickets)

• The Recovery Lab Suite Experience: ME London, Wednesday 29th. (Tickets)

• The Newman London: Half price spa day pass & other perks (Details)

• Saucony Covent Garden: Free recovery zone on 26th & other goodies (Details)

PS. If you’re a wellness lover, sign up to The Wellness Dose newsletter to join 26k+ who find out everything they need to know in less than 5-mins each week. 🍒

Hey lovely,

Jasmine here, back with your Wellness Dose.

It's honestly been making my day seeing your sign ups to Between Us after the Founding Member invites went out on Friday. If you were on the waitlist and haven't seen yours yet, search "your Founding Member invite" and it should come straight up. If it's not there and you think it should be - just hit reply and I'll send it across.

Founding Member pricing closes on Friday 25th. After that, we'll be opening a small number of spaces to the wider Daily Rituals community before moving to quarterly enrollment - so now really is the best time to join, meet other high-performing women building lives that feel well and learn from experts to help us get there a little quicker.

A couple of you also asked whether the membership will be IRL - particularly those who aren't in London or the UK. To clarify: it will be mostly virtual, largely because I want us to be able to learn from experts across the globe and meet women who might be a real expander for us, even if they aren't in our city. We will have IRL events in cities where most members are based, and members will always get first invites to anything we do - but most of the membership benefits will be virtual.

In other news - a few months back I learned that most omega-3 supplements are not quite what we think they are (more on that below), and I've since switched to this brand* and haven't looked back. My nutritionist once told me that omega-3 is one of those supplements that helps everything function a little better - but what I didn't realise until recently is how much the source matters. Make sure yours is pure, clean and ideally vegan - and not for the reasons you might think. Keep reading!

MY CURRENT EVENING LINE UP*

Thanks as always for being here and for your support. 🤍

Your quick hits to be hotter, healthier & wealthier → 

★ HOT

• Elemis just expanded their iconic pro-collagen range with a body care cleanser and moisturiser that’s clinically proven to leave us feeling silky smooth for 24-hours. (Elemis)

• These underrated retro runner trainers are about to be everywhere. (Mercer)

★ HEALTHY

• This crispy potato omelette is our new breakfast obsession. (Instagram)

• Spa holidays in Bulgaria are up 15%, and as it’s home to over 60,000 hot mineral-rich thermal springs, it’s no surprise spa-seekers are catching on. With flights for £40, we’re splurging on this luxe wellness hotel in the mountains. (Villa Rossa)

• Event: Make your Sunday a little more sacred at this half day yoga & lymphatic retreat in Primrose Hill. (Sacred Sunday)

★ WEALTHY 

• Being the most magnetic in the room might actually be about showing the most warmth and the story you tell yourself before you enter the room. (Substack)

• Emma Grede knows a thing or two about building a billion-dollar brand from scratch. In her new book, she lays out the “game-changing” framework for women seeking success on their own terms. (Amazon). 

• Founder-first electrolyte brand SULT hits £650k revenue in year 1. (LinkedIn).

The best stories & updates that caught our eye this week → 

• 🧬 The creatine gap: Everyone’s talking about the brain-boosting, recovery-enhancing benefits of creatine - and the research largely backs it too. Research on men, that is. For young, active women? It’s a little more nuanced. The studies we do have suggest it’s not a blanket performance enhancer - it tends to help most when your body or brain is under higher demand. Think: more strength (and slightly less fatigue) in resistance training when you’re progressively overloading, small performance gains in your high-intensity efforts, and potentially keeping you sharper when you’re tired, stressed or running on low sleep. Outside of that, the benefits become far less consistent. In short: creatine only really works if you give it something to work with. This is our go-to for a high-quality & surprisingly well-priced option. 

• 🐟 What's your source: As with most things in life, it pays to cut out the middleman - and it turns out the same goes for your omega-3. Sure, you could eat your two portions of fatty fish a week, but they usually come with an unwanted side order of microplastics and heavy metals. And since our bodies don't naturally produce omega-3, supplementing is worth considering - it helps reduce inflammation in skin and joints, keeps energy stable and your brain firing. Fish oil is essentially that manager at work who keeps taking all your credit. Fish don't actually produce omega-3 themselves, they get it from eating microalgae. It makes sense then, to go straight to the source, cut the contamination and get a clean, pure dose. Our favourite? Vemega* - a pure vegan omega-3 from algae oil, produced in sustainable labs in Germany and third-party tested for oxidation, purity and potency. Now, go forth and take credit for all your good work.  

• 🥦 Broccoli boost: With marathon season upon us, many will be gearing up with gels, Percy Pigs and the like for their race day fuel. One unlikely contender gaining traction amongst endurance athletes? A broccoli sprout extract shot that delivers the benefits of eating 3kg of raw broccoli, without the repercussions.. Created by Swiss brand Nomio, they’ve shown their 60ml shot can reduce lactate levels by up to 12% - meaning the well-known marathon wall might not hit quite so hard or so soon. Their approach since launch is worth noting too: they’re science-led and have focused on building credibility amongst elite endurance athletes, a similar path to Momentous (now earning over $40m in annual revenue) back in 2017. One to watch.

• 🏃‍♀️ Shake it out: Whether you're running the London Marathon this weekend (kudos!!) or heading out to cheer on friends and family, the activations around the event get better every year. For those with a medal: LUSH will be giving out their Ouchy magnesium massage balm at select stores, TALA has teamed up with Grown Alchemist and Kiss the Hippo to dish out complimentary calf massages and coffee in their Soho store, and our friends at atis are giving finishers a nutritious & delicious refuel bowl. For recovery, The Newman is offering discounted treatments and half-price day passes and Saucony have a full recovery zone lined up in their Covent Garden store to bring you back to life. And for those who simply cannot walk a single step: get on the Runna Bus on Monday for your well deserved victory lap. For more info on what's on and where, save this.

• ⚖️ The new standard: A strange paradox exists in the wellness industry - pretty much anything can be marketed as making us "well", yet there's little regulation ensuring that's actually the case. Case in point: a McDonald's cheeseburger has to meet stricter pre-market safety standards than a £40 "clean" protein powder. Things might slowly be changing though - if the Texas Attorney General has anything to do with it. He's investigating Lululemon over concerns their activewear, marketed as part of a health-conscious lifestyle, may contain forever chemicals (PFAS) that buyers wouldn’t expect to be there. The problem with PFAS, aside from the environmental impact during production, is that when we sweat, they may be absorbed into our skin, causing a whole host of unwanted health problems. Lululemon claims they stopped using PFAS in 2024 - but whether they're found or not, it sidesteps perhaps the even bigger issue: most activewear we work out in is plastic, and sweating in plastic = not good. Admittedly, alternatives are hard to find (and we personally take a pick your poison approach to cleaning up our lives), but our lovely readers often recommend Organic Basics, MATE and Layere.

“You have to be more afraid of wasting your life than being embarrassed”. 

I came across this last week on TikTok and it’s probably up there with my favourite new task of aiming to get at least 5 “no’s” per week. 

So, with that - what can you do this week that might feel incredibly embarrassing but gets you 1% closer to your goal? 

For me, last week it was posting this new format style (I still fear a flop but I keep telling myself content really is a lottery and to play you have to buy tickets!!)

See you next Monday!

Jasmine xo

Hey lovely,

Jasmine here, back with your Monday Wellness Dose.

Since April brings with it plenty of reset energy, I'm starting this week with a quote I can't stop thinking about - just in case you needed some Monday morning inspiration:

"The best thing you can do for yourself is actively increase your surface area for luck to hit you. Go outside, try new cafes, museums, events, take a new route home, speak to people, ask questions, side quest. The more you do, the more serendipity and synchronicity will find you."

So, let that be your nudge to go get your hot and high-frequency self out in the wild this month. 

Last week was a little chaotic on my end - as well as a gorgeous day out with the winners of our wellness day on Saturday, I officially closed the Between Us waitlist with over 500 of you on it (!!).

PILATES > SAUNA > REFUEL

BETWEEN US LINE UP: MONTH 1

I am SO excited to finally share our first two workshops.

First up: Dior Bediako - life coach to the likes of Rochelle Humes and one of the most inspirational speakers I've met. She has a huge waitlist of people wanting to work with her one-on-one, and we get to sit down with her properly and work through designing our dream lives step by step. Heavenly. 

Then, we’re handing the floor to the strength coach queen herself, Harriet Harper of The HHF Method app. This one feels like a real full circle moment as I started my own strength training journey using Harriet's app, and she's since built it into a business that has transformed thousands of women's lives with her programmes. We'll be diving into the best training splits, feeling our best for summer and the behind-the-scenes of building her app into the hugely successful business it is today. 

Invites for Founding Member spaces are going out this week to those on the waitlist - so keep an eye on your inbox!

Let's get into it. 🤍

Your quick hits to be hotter, healthier & wealthier → 

★ HOT

• If your allergies are ruining your vibe right now and you don't fancy dosing up on antihistamines, Quercetin - specifically Quercetin Phytosome - might be able to help according to this study. This brand is our go-to for a clean formula. (Thorne)

• At £195, this is London's most expensive Pilates class. Take a look inside here. (Instagram)

★ HEALTHY

• Collagen jelly is now a thing and this tart cherry flavour is a must for a glow on-the-go. (Cloo9*)

• Want to claim your evenings back after work? Here’s what to do instead of scrolling this week. (Substack)

• Ever wondered why it feels so damn good when a meeting gets cancelled? It creates "windfall time" - bonus time we didn't expect to have. According to research, an hour of it actually feels longer too. Do everyone a favour & forward this to your manager, immediately. (Popular Science)

★ WEALTHY 

• Everyone is switching from ChatGPT to Claude. Here's your guide to getting started. (Substack)

The best stories & updates that caught our eye this week → 

• 💄 Beauty's golden age: For years, landing Sephora shelf space was a must in the beauty brand playbook: it meant discovery, distribution, scale and eventually, a healthy exit. But when brands like Glossier and Pat McGrath (both once valued at over a billion) struggle despite major retail presence, it's clear big retail is no longer the golden ticket it once was. Ulta's latest move onto TikTok Shop tells us as much - they're following Gen Z right to where new beauty is now discovered. And the brands that will come out on top? They won’t lose what made them so special before big retail. Take Refy - now stocked everywhere, yet every new launch innovates the category, ties back to their mission of simplifying beauty and features a killer social campaign. For the girlies building in beauty, this ep goes deep into how to create a bestselling beauty product in 2026.

• 🪥 Your chic bathroom upgrade: Nothing messes with your zen more than seeing that gunky tap water residue surrounding your electric toothbrush. Or reaching for it only to find it's decided to have a rest day, despite being charged just three days ago. Thankfully, London-born SURI* decided those precious four minutes in front of the bathroom mirror each day ought to be put to good use. Their newly upgraded 2.0 electric toothbrush is quiet (yet powerful, thanks to the advanced sonic tech), lasts over four weeks on a single charge, matches your bathroom aesthetic (exhibit A) and comes with a sleek magnetic mirror mount to keep your sides - and your mind - clean. Since using, we've noticed less sore gums, squeaky clean teeth and an urge to hop on a plane immediately thanks to their swanky bacteria-killing UV travel case. Loved by over 800,000 already - get yours with 15% off with code DAILYRITUALS.

• 🐌 Be more snail: Sending a handwritten letter to an old friend or your parents might sound delightfully old school - but as we're all seeking a little more whimsy in our lives, snail mail is having a resurgence. It turns out it's good for you too: writing by hand fires up areas of the brain that help with creativity, memory and heightening your senses. And receiving a handwritten letter that isn't a bill? A thrill like no other. There's serious money in it too for those who've turned it into a club. Take Dear You - after a couple of viral videos, founder Danny has racked up 3,000 paying monthly subscribers sending an original art print, recipe, poem and letter to each of his pen pals. That's an estimated £21k a month.. Or Bo's recipe mail club, which despite a slow start now also has over 3,000 subscribers making roughly over £30k per month. The key to both? Something beautiful, nostalgic and unique, paired with consistent founder storytelling on social.

• 🍒 Why so serious: Somewhere along the way, wellness became another thing to optimise, track and sometimes suffer through (ahem, ice baths). And whilst the likes of Bryan Johnson and Kayla Barnes brought longevity into the mainstream - they also sucked a fair bit of the fun out of it. Thankfully, there's a counter-movement taking hold: the rise of the soft biohacker. She cares about her routine - a lot - but now, she's (thankfully) just as focused on finding joy in it. It keeps her consistent, but most importantly - happy. One brand putting us on cloud nine, every day? Cloo9*. The UK's first collagen jelly supplement - simply rip, squeeze and eat your daily 5,000mg of marine collagen. It comes in tart cherry or peach, and it's as nostalgic as it sounds. The cherry on top? Optimistic people have a 15% longer life expectancy and a 50% lower risk of cardiovascular disease. Turns out joy IS the wellness routine - the skin, hair and nails improvements are however a welcome bonus.

• 🧠 Want to flourish? According to two neuroscientists in their new book, it comes down to four things: awareness, connection, insight and purpose. Awareness is simply noticing the sounds you've been tuning out, the beauty you walk past every day. For connection, it’s those small daily "sparks" - telling a family member you love them, a genuine compliment to a stranger. Insight is knowing yourself and your response to the world (which journaling helps with, here’s some prompts to help). And purpose - they argue it doesn't need to be some grand life mission or even your work. Instead, look at what genuinely interests you, what causes you care about, the moments that feel meaningful. Under each usually sits a value - maybe discipline, curiosity, connection. Find ways to work on that value daily, and purpose tends to follow.

See you next week angels, make this one count.

Jasmine xo

Sometimes you just need a little inspiration to get the paper and pen out - so consider this yours for April.

The best journal practice is always the one you'll actually stick to, and from personal experience, lowering the bar on how long you commit to it each day makes a surprisingly big difference.

For the next 30 days, simply tell yourself you'll answer one prompt a day. Some days you'll find yourself writing for 10+ minutes, others it might just be two lines - eventually you'll notice it feels almost odd when you don't get the notepad out. On that note, leave yours somewhere visible - I keep mine next to my bed with the pen already in it as we need to remove all the potential excuses when we're trying to build a new habit.

IF ONLY MY WRITING WAS THIS AESTHETIC

It also helps to find a time that actually works for you. The Artist's Way tells you to write before anything else, but that never worked for me - I'm someone who needs to get up, walk, eat and then suddenly it's time to start the working day. So I journal in the evenings and play a little mental game with myself: I can't get my Kindle out to read until I've journalled and meditated. It works because it's a habit stack with something I already love doing - and reading then feels like a reward too for committing to my practice. I’m not perfect, but I’m much more consistent than I’ve ever managed before.

If the prompt doesn't resonate on a particular day, simply answer this instead: what's been one win today? It trains your brain to notice more positives - the everyday beauty, if you will, that's already there. Once you've answered the prompt, feel free to let whatever else is in your head spill out. And if that's nothing - call it a day. Journal practice complete.

Here are your 30 journal prompts for April:

DAY 1

• Where does your life feel most aligned right now? 

DAY 2

• What’s something you’d like to learn, or unlearn this month?

DAY 3

• Have you been saving anything for the perfect occasion? The fancy coffee, the expensive perfume, that favourite outfit you’ve not worn for ages. Can that perfect occasion be this month? 

DAY 4

• Is there anything that feels like you’re forcing or pushing too hard right now that you could loosen the grip over?

DAY 5

• If you could write to yourself in 6 months from now (October 2026), what would you want to tell her?

DAY 6

• What’s one thing you’re proud of yourself for doing recently? What did that tell you about yourself? 

DAY 7

• What’s one ritual you used to do but haven’t for a while? Perhaps it making an evening tea, or playing music & reading a magazine. Could you make time for it this month?

DAY 8

• What would your perfect solo date look like in April? 

DAY 9

• If you had to be totally honest, what’s one habit that you’d like to get rid of this month to make space for the best version of you? Maybe scrolling, skipping workouts, not prioritising sleep.

DAY 10

• When you imagine your dream life, what would a day in that life look like? When recounting your day, try think about the small things like the smells, how you feel, what you can see.

DAY 11

• Who in your life are you most grateful for today? Can you let them know?

DAY 12

• When did you last feel your most expansive? What caused it? Can you bring that energy into this month?

DAY 13

• What’s one thing you want to attract more of into your life? Why is it important to you?

DAY 14

• If you didn’t care what anyone else thought, what would you be doing differently?

DAY 15

• If someone who didn’t know you saw how you spent your time this week, what would they think your number 1 goal is right now? Would they be accurate?

DAY 16

• When did you last get into a flow state? When time disappeared and you felt challenged but energised, what were you doing?

DAY 17

• What’s a compliment or praise you’ve been given recently? Did you believe it?

DAY 18

• How could you add some creativity into April? What class, hobby or activity might you want to try?

DAY 19

• When did you last feel inspired? What caused it?

DAY 20

• What’s 5 things you’re grateful for right now?

DAY 21

• What’s something that’s been playing on your mind recently? What’s one small action you could take to help it stop coming up?

DAY 22

• When do you feel most rested? Do you hold any beliefs about rest and how much time you have for it?

DAY 23

• What is one boundary that you’re proud of yourself for sticking to? Or perhaps one that you’re working on?

DAY 24

• Who is someone that you admire? Can you spend more time around them or bring more people like them into your life? Where might you meet this type of person?

DAY 25

• Looking back over the last year, where have you grown the most?

DAY 26

• Where in life have you been playing safe? What’s something you know deep down you need to do or action to step into your highest self?

DAY 27

• What does your body need more of right now? How could you prioritise that this week?

DAY 28

• What’s one thing you’ve been putting off that would make you feel lighter if you committed 1 hour to it this week?

DAY 29

• If next month had a word of the month, or theme, what would you want it to be?

DAY 30

• What’s one goal or milestone you’re excited to achieve next month?

Any questions, thoughts or feedback, feel free to email me at jasmine@dailyrituals.uk 🤍