OATLY

"Changing how we source oats would put us in a precarious position if farmers couldn’t deliver. Equivalent acres lets us drive system-wide impact while keeping procurement flexible."

-Stacy Cushenbery

Alec’s Ice Cream Raises $11 Million Series A

Credit: Alec's Ice Cream

Alec’s Ice Cream has raised $11 million in Series A funding led by Imaginary Ventures to scale its Culture Cup line and expand sourcing from regenerative A2 dairy farms. The regenerative ice cream brand is using the investment to help transition more farms to Verified Regenerative by Land to Market standards, proving that indulgence, gut health, and climate impact can all fit in one scoop.

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Equator Takes Cold Brew National

Credit: Equator Coffees

Equator Coffees has taken its cold brew national, now available in nearly 1,500 Whole Foods, Kroger, and Sprouts stores across the U.S. The California-based roaster is debuting the nation’s first multi-serve Regenerative Organic Certified® cold brews, expanding its sustainable, specialty coffee mission from café counters to grocery shelves nationwide.

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Whole Foods Market Forecasts the Top Food and Beverage Trends for 2026

Credit: Whole Foods Market

Whole Foods Market has released its Top Food Trends for 2026, forecasting a year defined by fiber frenzy, tallow’s comeback, and the rise of female farmers. The annual report spotlights eight trends, from regenerative sourcing and freezer fine dining to mindful sweets and vinegar’s modern revival, all reflecting consumers’ growing appetite for wellness, transparency, and culinary creativity.

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Canaan Palestine

🫒 Celebrates 20 years of honoring Palestinian family farmers as it kicks off the annual olive harvest, supporting 2,400 farmers across 52 cooperatives. The company has reinvested over $1.2 million into farming communities since 2006, preserving centuries-old regenerative practices and sustaining the cultural and culinary heritage of Palestine.

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Edacious & Advancing Eco Agriculture (AEA)

🌱 Partner to link regenerative farming practices with measurable improvements in food nutrient density. By combining AEA’s agronomic expertise with Edacious’s cutting-edge testing and data platform, the collaboration will help farmers prove the nutritional and environmental benefits of regeneration.

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Cairnspring Mills

🌾 Redefines what flour can be, crafting premium regenerative “farm-to-bag” flour using traditional stone milling and direct farmer partnerships. The Washington-based company just raised over $1 million and announced a new mill in collaboration with the Confederated Tribes of the Umatilla Indian Reservation—part of its mission to prove that regenerative, community-rooted food systems can scale.

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Elevate Organic

🌸 Launches the first-ever organic, clinically studied Shatavari supplement in the U.S., featuring Ixoreal’s SRI-81™ - the only organic form validated in clinical research. With exclusive access to both Organic SRI-81 Shatavari and Regenerative Organic Certified® KSM-66 Ashwagandha, the brand is setting a new benchmark for wellness products that unite proven efficacy with regenerative sourcing.

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My Neighbor’s Tallow

🔥 Has grown from a home kitchen experiment to a regenerative skincare brand sold in nearly 200 stores nationwide. Sourcing tallow directly from Hudson Valley farms, the brand’s transparency and regenerative ethos have earned it a NEXTY Award nomination and a spot at Expo West in 2026.

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FoodChain ID & Agmatix

🤝 Have announced a strategic collaboration to accelerate regenerative agriculture with measurable ROI. The partnership combines FoodChain ID’s global certification credibility with Agmatix’s AI-powered RegenIQ platform, giving companies trusted certification pathways and data-driven insights to prioritize practices that deliver real environmental and economic results.

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ADM

🌾 Positions regenerative agriculture as the backbone of food security, not a CSR sideline. With over 5 million acres and 28,000 producers already enrolled, ADM is betting that traceability, transparency, and resilient supply chains will make regeneration a long-term win for both farmers and consumers.

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Braga Fresh's Josie's Organic Brand

🌿 Earns official regenerative farming certification from A Greener World for 60.5 acres in the Salinas Valley. The milestone recognizes five years of Carbon Capture Farming trials, showcasing how large-scale organic vegetable production can rebuild soil health, capture carbon, and create a replicable model for regenerative agriculture.

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Root Shoot Malting

👏 Becomes Colorado’s first Certified Regenified malthouse, recognized for its leadership in soil health, traceability, and regenerative values in the craft beverage supply chain. The fifth-generation family farm and first-generation malthouse now offers brewers and distillers nationwide a transparent, sustainable, and regenerative path from farm to glass.

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Regenified

🌿 Hosts its inaugural Regenerative Capital Market Day at the London Stock Exchange, uniting global investors, banks, and landowners to explore regeneration as the next major driver of economic value. With up to $10.1 trillion in nature-positive opportunities projected by 2030, the event highlighted how verified regenerative agriculture and forestry are moving from environmental ideals to core investment strategies.

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🧉 Yerba Madre is looking for a Shopper Marketing Manager

🌾 Lundberg Family Farms is hiring a Brand Manager

🍷 Bonterra Organic Estates is looking for a Procurement Analyst

🌾 Simple Mills is hiring a Procurement Manager - Ingredients & Senior Director - Club Sales

🥩 Force of Nature Meats is looking for a Controller & Social Media - Community & Content Manager

The Sights And Sounds Of Regenerative Lamb

Credit: Atkins Ranch

Atkins Ranch takes you behind the scenes at Glenview Station, where farmers, Warren and Cindy, protect pristine waterways to keep their flock and the land thriving. It’s a stunning glimpse of how clean water, healthy soil, and happy sheep come together to create lamb with flavor as pure as the landscape itself.

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Regenerative Food Systems Investment Forum

What does it take to grow regen demand? Who’s doing the work?

Are you headed to the Regenerative Food Systems Investment Forum?

Join AC for this engaging breakout session!

Event Details: 📅 October 7 - October 8 📍 Minneapolis, MN

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RFSI By Day, MAD! By Night!

Kick off RFSI with us at The Luminare for an evening of community, celebration, and connection. We’re thrilled to co-sponsor this special night bringing together farmers, investors, innovators, and allies who are driving the regenerative transition in food and finance.

What to Expect:

• 🍸 Specialty cocktails & local craft beer

• 🍪 Regenerative cookies

• 🚚 Optional dinner

• 🎶 Music by a top DJ

Event Details: 📅 October 7 📍 The Luminare, 770 SE 9th Street, Minneapolis, MN

LEARN MORE & RESERVE YOUR SPOT! →

The Battle Over ‘Regenerative’

Credit: Observer

The debate over what “regenerative” really means is heating up, with competing certifications and no single regulated definition leaving farmers and consumers in the dark. While some certifiers insist organic must be the baseline, others take a more flexible “big tent” approach.

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Nespresso Launches First Rainforest Alliance Regenerative Coffee

Credit: Nestle Nespresso SA

Nespresso will be the first brand to launch coffee certified under the Rainforest Alliance’s new Regenerative Agriculture Standard, with beans from farms in Costa Rica and Mexico. The seal, debuting on Nespresso products in 2026, aims to boost farmer resilience, restore ecosystems, and give consumers a clear way to support regenerative practices.

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Farmwell

🫐 Is turning regeneratively grown aronia berries from its Upstate New York farm into USDA Organic and Regenerative Organic Certified® drinks. Recently rebranded and named a NEXTY Award finalist, Farmwell is blending farm-to-can authenticity with antioxidant-rich innovation across four SKUs.

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Seven Sundays

🤝 Is expanding its partnership with the Soil & Climate Initiative (SCI) to support 15 farmers managing 2,400+ acres in their transition to regenerative agriculture. The collaboration provides soil health testing, agronomic support, and verification tools to help farmers improve profitability while restoring ecosystem health.

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Lundberg Family Farms & Dr. Bronner's

🌍 Are demonstrating that Regenerative Organic Certified® practices can scale profitably while delivering major climate and health benefits. Together with 320+ brands and 67,000 farms worldwide, the movement now spans nearly 20 million acres, showing regenerative organic is moving from niche to mainstream.

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New Belgium Brewing, Root Shoot Malting, & Olander Farms

🌾 Prove that climate-smart barley can both sequester carbon and maintain premium brewing quality, removing more than 4,000 tons of CO₂ in a Colorado pilot project. Verified to ISO greenhouse gas standards, the results point to a scalable model for low-emissions beer supply chains from grain to glass.

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HowGood & Kiss the Ground

🚀 Release the 2025 Regenerative Agriculture Industry Map, showing 1,192 organizations across 49 countries now publicly aligned with regeneration — a fivefold increase since 2019. Farms have overtaken CPG companies as the largest category, underscoring both grassroots adoption and corporate integration in this rapidly scaling movement.

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Dr. Bronner's

👏 Has helped launch the Purpose Pledge, a new initiative aimed at redefining what it means to be a purpose-led business, with 20 natural product companies piloting the process in 2025. The pledge sets commitments across 10 areas, aiming to raise the bar for corporate responsibility beyond existing certifications.

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Seven Sundays

🏭 Has acquired its longtime manufacturing partner Birch Packaging, bringing blending, packing, and kitting operations fully in-house after a decade of collaboration. The move gives the fast-growing cereal brand greater flexibility, quality control, and speed to innovate as it expands into 10,000 new retail doors with products like Protein Oats, Little Crispies, and Oat Granola.

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Maker’s Mark

🥃 Managing director Rob Samuels shared how bourbon and regenerative farming are deeply linked, with practices like no-till, cover cropping, and crop rotation improving both soil health and flavor. Through partnerships with Regenified™ and the Maker’s Mark Regenerative Alliance, the brand is helping farmers, distilleries, and restaurants adopt regenerative practices.

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ADM

🌱 Has fast-tracked regenerative agriculture, partnering with 28,000 farmers to convert more than 5 million acres globally, surpassing its 2025 goal a year early. Through its regenerations program, backed by partners like PepsiCo, Campbell’s, and General Mills, ADM is scaling regen with farmer-first incentives and cross-value chain collaboration.

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Rainforest Alliance

☕️ Launches a new Regenerative Agriculture certification for coffee, building on decades of sustainability work to push brands and farmers toward greater climate resilience and ecosystem restoration. The program offers premiums, training, and long-term incentives to help farmers adopt regenerative practices, with cocoa, tea, and citrus next in line for certification.

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CMI Orchards

🌳 Has launched CMI SOARS: Sustainable Orchards and Regenerative Solutions, a program advancing measurable sustainability across the tree fruit industry. With greenhouse gas inventories, regenerative practices, and transparent storytelling, SOARS aims to deliver verified carbon credits, healthier orchards, and a stronger retail value proposition for regeneratively grown fruit.

LEARN MORE →

🧉 Yerba Madre is hiring a Shopper Marketing Manager

🌾 Lundberg Family Farms is looking for a Brand Manager

🥭 Sol Organica is hiring a Digital Marketing Coordinator

🍷 Bonterra Organic Estates is looking for a Procurement Analyst & Financial Analyst

🌻 Simple Mills is hiring a Senior Associate - Sustainability & Mission

🌱 Row 7 is looking for a CPG Innovation Manager

🥩 Force of Nature Meats is hiring a Controller & Social Media - Community & Content Manager

YARD STICK

“They want to understand the supply chain’s health. They want to understand the upstream dynamics before they’re reflected in price spikes or availability challenges.”

-Chris Tolles

Regenerative Food Systems Investment Forum

What is one of the most powerful opportunities of our time?

🌱 Investing in resilient agriculture and food systems.

For funders, farmers, consumers, brands, and everyone in between.

Early leaders are building long-term value and resilience.

Ready to join the community making this happen?

Then we’ll see you at the Regenerative Food Systems Investment Forum!

Event Details: 📅 October 7 - October 8 📍 Minneapolis, MN

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Regenerative Organic Certified® Approaches 20 Million Acres

Credit: ROA

Regenerative Organic Agriculture is nearing 20 million acres across 67,000 farms in 46 countries, backed by 320+ brands, with ROC™ products posting 45% year-to-date growth and an additional $20 million in retail sales - a 24% jump.

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Major Brands Launch "STEP up for Agriculture" Initiative

Credit: PepsiCo, Inc.

PepsiCo, Unilever, and other global food and retail leaders have launched STEP up for Agriculture, a pre-competitive initiative to strengthen farmer-facing organizations with tools, training, and funding. The program aims to accelerate adoption of regenerative practices across millions of acres—supporting PepsiCo’s 10M-acre 2030 goal and Unilever’s 1M-hectare target—while piloting new farmer-led partnerships.

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Brother’s Bond

🥃 Launches its Regenerative Grain New Batch Bourbon, crafted with grains grown using regenerative agriculture to deliver bold flavor while restoring soil health and supporting farmers. Rolling out nationwide September 16 at $59.99, the release also debuts a portfolio-wide packaging refresh that boosts shelf appeal, lowers carbon footprint, and reinforces the brand’s commitment to sustainability from grain to bottle.

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El Nacho

👏 Has officially landed on shelves at Whole Foods Market across the North Atlantic region, bringing its bold flavors and rebellious spirit to everyday snacking.

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Canaan Palestine

🌿 Introduces its Za’atar Spice Mix, a zesty blend of wild thyme, oregano, sumac, sesame, and olive oil that brings centuries-old Palestinian flavor into modern kitchens. Crafted by women’s cooperatives using traditional methods and fair trade practices, each batch sustains local livelihoods while delivering authentic taste and cultural heritage to tables worldwide.

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Kellanova & ADM

🤝 Partnered with 180+ farmers in Alabama, Georgia, and Florida to improve soil on 120,000 acres of cotton via cover crops and reduced tillage, cutting 16,000 MT of greenhouse gas emissions (≈13,000 cars).

LEARN MORE →

🍷 Bonterra Organic Estates is looking for a Procurement Analyst & Financial Analyst

🌾 Simple Mills is hiring a Senior Associate - Sustainability & Mission

🍇 Tablas Creek Vineyard is looking for a DTC Sales Manager

🌱 Row 7 is hiring a CPG Innovation Manager

🥩 Force of Nature Meats is looking for a Controller & Social Media - Community & Content Manager

🛢️ La Tourangelle is hiring a Sales Manager - East

Mad Money Moves in Regen Ag

Credit: Mad Capital

💰 Mad Capital, a leading regenerative and organic agriculture credit firm, has announced the close of its second fund at more than $78M! The firm wants to finance 5 million acres by 2032… and they’re already 10% of the way there.

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THE REPUBLIC OF TEA

“If this is the direction that we think is of importance and of value, then we can’t let go. We have to keep pressing.”

-Kristina Tucker

Why Regenerative x NYC Climate Week

🌱 Why Regenerative is hosting a two-day series of events during NYC Climate Week that convenes leaders from food, farming, finance, research, and sustainability. The programs are designed to foster alignment across sectors working toward regenerative food systems and climate resilience. Attendees will take part in panels, workshops, and networking to tackle urgent challenges and explore pathways for scaling regenerative solutions.

Event Details: 📅 September 23, 2025 - September 24, 2025 📍 In-Person

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Cheddies Launches Pizza Crackers with Steve Aoki

Credit: Cheddies

Steve Aoki, as Chief Snacking Officer of Cheddies, has launched Pizza-Flavored Cheddies, infusing his Pizzaoki-inspired flavors into a better-for-you cracker made with regenerative cheese and avocado oil. Now available nationwide at Whole Foods, the launch combines sustainable snacking while giving consumers 6g of protein per serving in a crave-worthy, planet-conscious bite.

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Edacious & ROA Partner to Link Regen Farming to Nutrition

Credit: Edacious

Edacious and the Regenerative Organic Alliance announced a four-year partnership to test 200+ Regenerative Organic Certified® products at the Edacious Food Lab. This benchmarks nutritional quality and toxicity against conventional, organic, and regenerative non-organic crops. The collaboration aims to make nutrition visible and verifiable, creating the data backbone that links farming practices to human health, with Edacious serving ROA members as a preferred testing partner offering discounted Discovery Analysis packages.

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The Rainforest Alliance Announces Regenerative Agriculture Certification

Credit: Rainforest Alliance

The Rainforest Alliance has launched a new Regenerative Agriculture Certification for coffee, providing farmers with a science-based framework to improve soil health, biodiversity, water stewardship, and livelihoods — with certified products carrying a distinct seal starting in 2026. The certification will expand to crops like cocoa, citrus, and tea, giving companies stronger ESG credentials and consumers a trusted way to support resilient, regenerative farming.

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Recoup Beverage

🔥 Has landed in 50 Raley’s stores across Northern California through the retailer’s Get Curious innovation program, bringing its gut-healthy, ginger-powered hydration to more shoppers.

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SIMPLi

🫘 Launches nine new Regenerative Organic Certified® pantry staples — including lentils, beans, farro, and premium oils — now available exclusively at Whole Foods Market.

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Harmless Harvest

👏 Launches its dairy-free yogurt drink at Sprouts, bringing a new plant-based option to shoppers nationwide.

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Patagonia Provisions

🌿 Can an outdoor gear icon spark a food revolution? By betting on regenerative ingredients like Kernza in crackers and beer, the brand hopes to shift supply chains and consumer habits — even as it faces tough competition in crowded grocery aisles.

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Regenerative Ag Certifications

🌱 Are multiplying, with programs like Regenerative Organic Certified, Regenified, Land to Market, and Certified Regenerative by A Greener World offering different pathways to validate farming practices. While each standard varies in scope, costs, and focus areas, all aim to give consumers more credible assurances that their food supports soil health, biodiversity, and farmer livelihoods.

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Grown Climate Smart & Heartland Craft Grains

🤝 Have partnered to bring regeneratively grown grains to more consumers, with Heartland products now carrying the Grown Climate Smart logo as a trusted signal of verified regenerative practices. The collaboration highlights farmer-led innovation in Wisconsin and strengthens transparency, storytelling, and market access for artisanal, nutrient-dense grains.

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 PepsiCo x Practical Farmers of Iowa

🌾 A family farm in Iowa is embracing regenerative practices — from reduced tillage and crop rotation to livestock integration — to rebuild soil health and biodiversity. Backed by Practical Farmers of Iowa and PepsiCo’s $216M initiative, Jóia Food & Fiber Farm is strengthening its own resilience while inspiring neighbors to reimagine the future of farming.

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ADM

🌍 Has scaled its regenerative agriculture program to 5 million acres a year ahead of schedule, offering farmers up to $40 per acre to adopt practices like cover cropping and reduced tillage. Backed by partnerships with PepsiCo and others, the initiative is lowering emissions, strengthening farmer profitability, and positioning ADM as a key player in building more resilient supply chains.

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PepsiCo, Mars, & ADM

🤝 Are partnering to support 24 farmers across 5,454 hectares in Poland with regenerative agriculture practices that cut emissions, improve soil health, and build long-term farm resilience. Focused on crops like wheat and rapeseed for brands including Pedigree, Lay’s, and Doritos, the collaboration provides financial and technical backing to accelerate climate-smart farming across supply chains.

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🌾 Simple Mills is hiring a Senior Associate - Sustainability & Mission

🍷 Tablas Creek Vineyard is looking for a DTC Sales Manager

🌱 Row 7 is hiring a CPG Innovation Manager

🥩 Force of Nature Meats is looking for a Controller & Social Media - Community & Content Manager

🛢️ La Tourangelle is hiring a Sales Manager - East

LAUREL’S

“If you look at coffee, 85–90% of it is alternative milks. But most people are still putting dairy in their drinks — and what they want is dairy that doesn’t hurt their stomach.”

-Isabel Washington

Regen House x Climate Week NYC

🌱 Join REGEN HOUSE at Climate Week NYC to hear from leading innovators about what it really takes to scale regenerative practices — from farmer-centered strategies to new models of procurement and storytelling that change culture. These conversations will spotlight how collaboration across the value chain is accelerating progress toward food systems that nourish people, restore ecosystems, and build resilience for the future.

Event Details: 📅 September 22, 2025 - September 25, 2025 📍 In-Person

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Diestel Launches First Regenerative Deli Meat

Credit: Diestel Family Ranch

Diestel Family Ranch re-tooled 100 years of ag infrastructure to source regenerative, non-GMO feed and create the nation’s first regenerative certified deli meat. Their Farmhouse Roasted and Pecan Smoked Thick Slice Deli Turkey is Regenified™ certified and available now via a partnership with ButcherBox.

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Manitoba Harvest

🌱 Launches its “Superseed It!” campaign to highlight the nutrition, sustainability, and versatility of hemp, flax, and chia, showing consumers how a simple sprinkle of seeds can boost everyday meals. Running through 2026, the campaign pairs national digital ads with dietitian and chef ambassadors to educate shoppers on superseeds’ health and environmental benefits.

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Serenity Kids

👶 Unveils a bold new brand refresh under the rallying cry “Power to the Littles™,” showcasing stronger visuals and more powerful language. The update reflects the company’s mission to revolutionize baby and toddler food with nutrient-dense recipes made from ethically sourced meats, organic vegetables, and healthy fats.

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Atkins Ranch

🐑 Introduces its new Ancestral Blend Ground Lamb, a nutrient-dense mix of lamb, liver, and heart designed to deliver complete protein and critical vitamins and minerals. Sourced from over 100 New Zealand regenerative family farms, the product honors the whole animal while supporting soil health, biodiversity, and farmer livelihoods.

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Nature’s Path

🥣 Debuts two new plant-based Protein Granolas, Blueberry Cinnamon and Maple Almond Butter, each delivering 15 grams of organic pea protein per serving. Certified organic and vegan-friendly, the launch reinforces the brand’s commitment to clean ingredients, sustainability, and bold flavor in the growing high-protein snack category.

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PepsiCo & The National Geographic Society

🌍 Are launching the Food for Tomorrow program, combining science, storytelling, and education to spotlight regenerative agriculture as a solution for soil health, climate resilience, and food security. The initiative will fund Explorer-driven stories, scientific grants, and data visualization tools while supporting PepsiCo’s goal of advancing regenerative practices across 10 million acres by 2030.

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🍷 Tablas Creek Vineyard is looking for a DTC Sales Manager

🌱 Row 7 is hiring a CPG Innovation Manager

💊 Ancient Nutrition is looking for a National Educator

🥩 Force of Nature Meats is hiring a Controller & Social Media - Community & Content Manager

🛢️ La Tourangelle is looking for a Sales Manager - East

Montana Ranchers Challenge Status Quo In Bid To Survive

🤝 Old Salt Co-Op flips the script on Big Beef by nurturing community-powered, regenerative ranching, complete with local distribution and a cooperative spirit.

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JASBERRY

“Rice is life for these farmers… It’s not just about economics. It’s what they eat. It’s their culture. Their religion. Their family.”

-Peetachai “Neil” Dejkraisak

Painterland Sisters Closes Seven-Figure Seed Round

Credit: Painterland Sisters

Painterland Sisters closed a 7-figure seed round led by The Angel Group and Spacestation Investments, fueling its rapid expansion onto 5,000 retail shelves nationwide, including all Whole Foods Market stores. The company sells authentic Icelandic skyr yogurt while spotlighting the role of small organic dairy farms.

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Force of Nature

🍖 Launches its 100% grass-fed Ground Beef and Ground Beef Ancestral at all 1,475 Publix stores across the Southeast.

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Singing Pastures

🥓 Debuts a new line of collagen-boosted meat sticks designed with women’s wellness in mind, made from grass-fed beef and pasture-raised pork. Each stick delivers 9–10 grams of protein with clean ingredients, aligning with the brand’s mission to make nutrient-dense, pasture-raised snacks more accessible.

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Harmless Harvest

🌱 Is advancing regenerative agriculture in Thailand’s coconut groves, helping farmers adopt practices like intercropping, cover cropping, and stingless bee pollination. Already Regenerative Organic Certified®, the company is investing in resilience to climate stress while ensuring its prized Nam Hom coconuts, and the communities that grow them, can thrive for generations.

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Verde Farms

🥩 Expands its partnership with Harris Teeter, adding its organic, 100% grass-fed strip steak to all 258 stores across the South Atlantic region.

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Range Revolution

👒 Is rebuilding a domestic leather supply chain that supports regenerative ranchers, pays premiums for hides, and diverts millions from landfills. Founded by Cate Havstad-Casad, the brand is pairing cultural cachet with infrastructure change to bring “farm-to-fiber” consciousness into mainstream fashion.

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☕️ Heirloom Coffee Roasters is hiring a Digital Content Manager

🌱 Row 7 is looking for a CPG Innovation Manager

🫘 SIMPLi is hiring an Accounting Manager & Global Sourcing Manager / Director

💊 Ancient Nutrition is looking for a Graphic Designer & National Educator

🥩 Force of Nature Meats is hiring a Controller & Social Media - Community & Content Manager

🛢️ La Tourangelle is looking for a Sales Manager - East

Why Humanity's Fate Depends On Regenerative Food

🍽️ This inspiring watch makes a compelling case for a regenerative future!

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ALTER ECO

“The 39% tariff went into effect August 7th… I might be able to mitigate 10%. I can’t mitigate 40%.”

-Keith Bearden

What to Build? Regen Brands & Product Innovation

Where can brands, product developers, and market builders create the most momentum for regenerative crops?

The conversation will be practical, solution-oriented, and aimed at sparking the next wave of ventures that can accelerate the shift to a regenerative food system.

💡Why join?

• Insights on the biggest blocks & bright spots in regenerative crop markets

• Ideas for what to build next in regenerative food and CPG

• Live Q&A about Fresh’s Venture Building Program right after the panel

Event Details: 📅 August 28, 2025 ⏰ 4:00 PM - 5:00 PM CEST📍 Virtual

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How Alec’s Ice Cream Reinvented Better-For-You Ice Cream

Credit: Alec’s Ice Cream

Alec’s Ice Cream is the first U.S. brand to combine Regenerative Organic Certified® ingredients with A2 dairy, creating indulgent pints that are both delicious and sustainably sourced. Its new Culture Cup line — a probiotic-packed frozen novelty with a crackable chocolate shell — is selling out at Whole Foods and other retailers, fueling rapid nationwide growth.

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CIVC & ZEGO

👏 CIVC and ZEGO welcome Cybele Pascal as Chief Commercial Officer. A pioneer in the allergy-friendly food space, Pascal will lead ZEGO’s growth strategy while helping CIVC expand its regenerative, farmer-focused supply chain and co-packing ecosystem.

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Kraft Heinz

🍅 Kraft Heinz says the business case for regenerative agriculture is overwhelming. By partnering with growers like Spain’s Conesa Group, the company has doubled tomato yields, improved soil health, and strengthened supply resilience – proving that regenerative practices deliver both environmental and financial returns.

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Regen Farmers & MAHA

🚨 Regenerative farmers face fresh uncertainty. While RFK Jr.’s MAHA movement signals support for healthier food systems, USDA program cuts are hitting small farms hard, raising questions about how policy will truly support regenerative practices.

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🌱 Row 7 is looking for a CPG Innovation Manager

🫘 SIMPLi is hiring an Accounting Manager & Global Sourcing Manager / Director

💊 Ancient Nutrition is looking for a Marketing Project Manager, Graphic Designer, & National Educator

🥩 Force of Nature Meats is hiring a Social Media - Community & Content Manager

🛢️ La Tourangelle is looking for a Sales Manager - East

Stir It Up With Alexandre Family Farm!

Credit: Alexandre Family Farm

🎉 Alexandre Family Farms has a sour cream STIR IT UP challenge for a shot at winning FREE dairy for a month

😂 Film yourself (and a brave friend) giving their surprise reaction

📲 Every story = 1 entry and every reel or post = 3 entries

Get creative before Sept 3!

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Episode Highlights:

• 📢 Why regen at Simple Mills is about contribution > attribution

• 🌾 Agriculture makes up over half of Simple Mills’ carbon footprint

• 🚜 Farmers need brands to help de-risk regenerative transitions

• 💰 Paying regen bonuses to sunflower farmers in the Midwest

• 📦 Their regen programs now span 4 ingredients and 70,000+ acres

• 🔬 Designing regen into product innovation from day one

• 📲 Leveraging regen efforts in marketing and what is resonating

• 💸 The non-consumer-focused business case for regen investments

• 🤝 Why scaling regen = more meetings

• 🎯 How all flourishing is mutual

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know in less than 5 minutes. 🥳

🍉 Yerba Madre's "Watermelody" Marks First Seasonal Flavor, First Yellow Can Under New Name

• Yerba Madre (formerly Guayakí) debuts Watermelody—its first-ever seasonal flavor and first yellow-can release under the refreshed brand identity, blending watermelon, hibiscus, and honeydew for 150mg of organic, plant-powered energy.

• The launch was co-created with input from Yerba Madre’s 12K+ “Ambacebador” superfan community, highlighting the brand’s commitment to community-driven innovation rooted in regeneration and purpose.

Credit: Yerba Madre

🤝 PACHA Partners with Imlak’esh Organics on Limited-Edition High-Protein Loaves

• PACHA has partnered with Imlak’esh Organics to launch two limited-edition high-protein loaves, Blueberry Cacao and Lemon Blueberry, each with 5g of complete plant-based protein per serving, free from gluten, dairy, and nuts.

• The loaves feature regeneratively grown Sacha Inchi, a nutrient-dense seed containing all nine essential amino acids, alongside PACHA’s sprouted buckwheat sourdough base for improved digestion and absorption.

Credit: PACHA

🍷 Vignoble De La Bauge has become the first Canadian vineyard to earn Regenerative Organic Certified® status. Winemaker Simon Naud achieved the milestone through practices like rotational sheep grazing, swallow nesting boxes, and rich composting. (Wine Business ↗)

🔥 Laurel’s Coffee is rolling out nationwide at Whole Foods just one year after launch. The company is bringing coffee shop–inspired flavors to retail shelves, marking a major milestone for the fast-growing startup. (LinkedIn ↗)

👏 Serenity Kids and White Leaf Provisions have both earned spots on the 2025 Inc. 5000 list of fastest-growing private companies in America. Serenity Kids has sold over 100 million pouches of nutrient-dense baby food, while White Leaf Provisions achieved 220% growth in three years—each marking major milestones in their missions to bring healthier, high-quality products to families nationwide. (LinkedIn ↗ + LinkedIn ↗)

🥳 Figure Ate has launched its regeneratively raised, zero-sugar beef biltong on Thrive Market, joining a curated selection of planet-positive, clean goods. (LinkedIn ↗)

🎒 GoodSAM Foods has launched a 6-count Back-to-School Snack Pack of its regeneratively sourced, single-ingredient Fruit Chips available exclusively online and at Whole Foods. Made by women-led teams in Colombia, these zero-added-sugar snacks offer a clean, planet-positive option for school lunches and on-the-go families. (LinkedIn ↗)

🐑 Atkins Ranch is using technology like satellite-based carbon tracking to boost soil health, biodiversity, and farmer incomes. CEO Pat Maher says the company’s mission is to return more money to farmers while raising animals and managing land with the utmost respect for the environment. (Ag Funder News ↗)

📈 SPINS reports that sustainability is rapidly moving from niche to mainstream, with natural-positioned products surpassing $73 billion in annual sales and seeing strong growth when paired with certifications like Regenerative Organic and Fair Trade. The data shows consumer demand, regulatory pressures, and packaging shifts are driving brands to prioritize transparency, innovation, and affordability to capture this expanding market. (Food Industry Executive ↗)

🌱 Row 7 is looking for a CPG Innovation Manager

🫘 SIMPLi is hiring a Retail Sales Manager

💊 Ancient Nutrition is looking for a Marketing Project Manager, Graphic Designer, Contract, & National Educator

🥩 Force of Nature Meats is hiring a Social Media, Community & Content Manager

🛢️ La Tourangelle is looking for a Sales Manager - East

🦴 Be a Bonehead (In the Best Way Possible)

• 🥣 Modern health advice… from the Stone Age?

• Kettle & Fire takes us back 1.5 million years to “The Broth Age” in its latest ad campaign

  

  Credit: Kettle & Fire

Episode Highlights:

• 🍁 Is maple the most regenerative sweetener on Earth?

• 🍭 Maple sugar used to be America’s most popular sweetener

• 🔍 Today’s mainstream syrups are often entirely artificial with no maple at all

• 🌳 Regeneratively managing over 10,000 acres of diverse forests

• 🛠️ Vacuum pumps, tubing grids, & gravity — how tree sap flows at scale

• 🇯🇲 The skilled Jamaican H2A team farming the forest

• 🎯 The nutritional and environmental advantage of maple-based ingredients

• 🧪 Process to taste — neutral sweetness or a bold maple profile for CPGs

• 💼 Supplying brands like Recoup, Wild Orchard, & Alec’s Ice Cream

• 🌲 The monster maple opportunity in both supply and demand

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know in less than 5 minutes. 🥳

🍫 Chocolate Prices Soar As Tariffs Threaten To Worsen Industry Crisis

• Cocoa prices have tripled since early 2024, and new tariffs are set to push chocolate bar prices to $7-$10, impacting both major and boutique chocolate brands.

• Tariffs on imports from developing nations risk destabilizing entire communities that depend on cacao farming, putting pressure on ethical sourcing and sustainable practices.

• Learn how regenerative brands like Alter Eco and GoodSam Foods are navigating the crisis while staying committed to regenerative agriculture.

Credit: GoodSam Foods

👏 Zego and CIVC have acquired key assets of Montana Gluten Free, including facilities, land, and equipment in Belgrade, Montana. This acquisition will enable Zego to expand its allergen-free breakfast food production while enhancing the value-driven, collaborative supply chain model under CIVC’s ownership, which includes facility upgrades and co-packing services for food companies needing certified gluten-free products. (Food Business News ↗)

🌳 Yerba Madre and Guyra Paraguay are advancing the restoration of South America's Atlantic Forest through their shade-grown yerba mate initiative, supporting rural communities and Indigenous peoples. By promoting traditional, sustainable cultivation practices, they help farmers transition to agroforestry systems that conserve the forest while providing fair-trade market access and diversified incomes. (Food Tank ↗)

🌱 Groove Armada's Andy Cato is spearheading a regenerative farming revolution through Wildfarmed, a company he co-founded to promote soil health and biodiversity in farming. With a network of 150 farms across the UK and France, Wildfarmed is challenging conventional agriculture by supporting farmers with regenerative practices, offering a fixed price for crops, and increasing biodiversity on farmed land. (Prospect ↗)

👕 Inditex and Kering are leading the charge in regenerative farming through Conservation International’s Regenerative Nature Fund, now surpassing one million hectares dedicated to sustainable practices. The initiative, which has expanded to include new allies with a reduced investment threshold, is transforming supply chains for key fashion materials like cotton, wool, leather, and cashmere across eight countries. (Modaes ↗)

🥩 Force of Nature Meats is hiring a Social Media, Community & Content Manager

🛢️ La Tourangelle is looking for a Sales Manager - East

🫘 SIMPLi is hiring a Global Sourcing Manager / Director, Accounting Manager, & Retail Sales Manager

🎉 Pasturebird Turns 10!

• A whole decade of mobile coops rotating birds to regenerate land and produce truly pasture-raised chicken.

• Pasturebird just celebrated their 10th anniversary! 🐔

Instagram post

Episode Highlights:

• 🌱 Pioneering Rhône grape varieties here in the US

• 🍇 Becoming the first Regenerative Organic Certified® vineyard

• 🧪 Launching a nursery to grow better vines and accelerate domestic adoption

• 🌿 How organic and biodynamic laid the groundwork for regenerative

• 🐑 Grazing sheep to boost soil fertility and water retention

• 🍷 Bottling 29 different wines a year, the way nature intended

• 🥂 Growing their “Wine Club” to 11,000 members

• 📦 How DTC makes up 50% of their volume, but 80% of revenue

• 💡 Using “neighborhood” blends to help other growers transition to organic

• 🌍 Collective strategies to scale consumer demand for regen-certified wine

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know in less than 5 minutes. 🥳

🔥 What Does ‘Regenerative’ Really Mean? with Anthony Corsaro

Let’s be honest…

Even with all of its incredible promise, certain aspects of ‘regenerative’ are a hot mess right now.

In the CPG world, maybe the biggest challenge we face is:

👉 The inability to uniformly define, validate, and label ‘regenerative’ as a product-specific claim.

There is a lot of conversation and many opinions on how we can make that happen.

But sometimes, I feel like we’re just talking in circles, and maybe it doesn’t even matter?

So I was excited when someone like Justine Reichman, who is not working on these sorts of topics every day, validated that she sees the same issue as a conscious consumer.

I’m grateful she had me on to discuss this important topic and a few others!

Credit: Essential Ingredients Podcast

🌱 Whole Foods Market and Mad Agriculture Launch National Effort to Wild U.S. Farmland

• Whole Foods and Mad Ag launch biodiversity highway initiative connecting farms and wildlands to restore native ecosystems, improve soil and water health, and build climate resilience across U.S. farmland — starting in Wisconsin’s Lowery Creek Watershed.

• Backed by $1M in co-investment, the program promotes perennial crops and regenerative practices as a scalable model for future food system infrastructure — with support from leading brands like Applegate, OLIPOP, Bob’s Red Mill, and more.

• The initiative anchors Whole Foods’ 2024 Impact Report, which details major sustainability milestones including 301 certified regenerative products, 34M pounds of food donated, and continued leadership in pollinator protection and emissions reduction.

Credit: Whole Foods Market

🫒 California Olive Ranch has become the first North American olive oil producer to receive regenerative certification from A Greener World, marking a major step forward in sustainable farming. Alongside peers like Enzo Olive Oil and McEvoy Ranch, the brand is proving that soil-first practices like cover cropping, composting, and precision irrigation can boost resilience, improve quality, and future-proof olive production. (Forbes ↗)

👏 Hickory Nut Gap co-owner Jamie Ager has entered the NC-11 Congressional race, bringing his fourth-generation farming roots and regenerative business experience to a campaign focused on service, pragmatism, and rural revitalization. Ager aims to bridge political divides in Western North Carolina by championing working families, sustainable agriculture, and community-driven solutions. (Smoky Mountain News ↗)

🌾 Wildfarmed and TRIBE have expanded their regenerative oat bar lineup with three new flapjack flavors now available in the UK exclusively at Sainsbury’s, marking their first major retail launch. Made with 100% regeneratively grown oats, the bars aim to bring climate-smart snacking to the mainstream while supporting soil health, biodiversity, and low-impact farming. (Kamcity ↗)

🌿 Regenerative agriculture is taking root in the wine world, with top vintners in Europe and the U.S. adopting soil-first practices like no-till farming, cover cropping, and animal integration to grow healthier grapes and craft more expressive wines. As interest in climate-resilient vineyards grows, regenerative wine is emerging as the next frontier — promising better flavor, fewer additives, and a deeper commitment to land stewardship. (Worth ↗)

🔥 Kettle & Fire is looking for a Graphic Designer

🫘 SIMPLi is hiring a Global Sourcing Manager / Director, People & Culture Generalist, Accounting Manager, & Retail Sales Manager

🎁  Win $1,400 In Regenerative Goods To Kick Off The School Year With Purpose!

• Members of The ReGen Brands Coalition have teamed up to give one lucky winner the ultimate back-to-school bundle!

• From healthy snacks and sustainable drinks to daily-use essentials, this curated bundle helps you start the season aligned, energized, and eco-conscious.

👉️ Enter now for a chance to win before it closes on Thursday, July 31!

📊 New Regenerative Standard Aims at Flexibility

• The Soil & Climate Initiative (SCI) has released Version 3.0 of its Soil & Climate Health Commitment & Verification Standard, designed to simplify requirements while maintaining scientific rigor. It introduces “pillar engagement levels” (I–IV) for each of SCI’s seven regenerative pillars, providing growers with clear, measurable benchmarks tailored to different crops and regions.

• Farmers and ranchers enrolled in SCI’s program must advance their regenerative practices every three years, reinforcing the idea that regenerative agriculture is a journey of ongoing improvement rather than a one-time certification.

• SCI highlights practices like cover cropping and maintaining year-round soil coverage as simple entry points that offer immediate soil health benefits and reduced input costs, often delivering a quick economic return for growers transitioning to regenerative systems.

• To hear a firsthand account of how SCI is currently working with farmers, check out this story featuring Mark Mills of Chocolates and Tomatoes Farm

Credit: Soil & Climate Initiative

☕️ Salt Spring Coffee is pioneering regenerative organic coffee, treating it as "nutrient-dense food" grown in harmony with ecosystems and communities. As Canada’s first Regenerative Organic Certified® coffee brand, their U.S. expansion highlights a growing consumer demand for ethical, climate-resilient coffee that supports both farmers and the planet. (New Hope Network ↗)

🐄 Painterland Sisters has officially launched nationwide in Whole Foods Market, bringing their organic Icelandic-style skyr yogurt to shelves coast to coast. Founded by women farmers in Pennsylvania, their creamy, lactose-free skyr is packed with up to 21g of protein, 6% healthy milk fat, and gut-friendly probiotics. (LinkedIn ↗)

🫒 Canaan Palestine has launched a seasonal lineup of fused olive oils — lemon, garlic, chili, and basil — crafted using the traditional agrumato method that blends whole ingredients with ancient Souri olives during pressing. Celebrating regenerative organic farming, fair trade, and Palestinian heritage, these $20 oils deliver exceptional flavor while supporting over 2,000 smallholder farmers and biodiversity-rich olive groves. (PR Newswire ↗)

🌱 Regenerative farming is emerging as the latest wellness travel trend, with the agritourism market growing 12% annually and projected to hit $14.5 billion by 2029. Wellness tourism is also surging toward a $1.35 trillion market by 2028, as 79% of travelers now seek outdoor immersion, 75% prioritize healthy cuisine, and 60% value tranquility in their experiences. (Vogue ↗)

🌿 Yerba Madre is driving nearly $200 million in annual sales while aiming to introduce yerba mate to the 96% of Americans who still don’t know the plant-based energy drink. Under CEO Ben Mand, the brand is expanding nationwide, fueling innovation, and advancing regenerative agriculture and cultural respect in South America. (Taste Radio ↗)

🧉 Innocent Drinks is investing £1 million through its Farmer Innovation Fund to support nine projects across Europe and South America aimed at advancing regenerative agriculture. The initiatives focus on boosting soil health, biodiversity, water efficiency, and reducing emissions, with projects ranging from no-till chicory cultivation to disease-resistant bananas and rainwater harvesting for pineapples. (Edie ↗)

🍾 Champagne Telmont has launched its limited-edition Réserve de la Terre Rosé, crafted from 100% certified organic grapes and bottled in glass made with 87% recycled material, with only 5,119 bottles produced. Backed by Leonardo DiCaprio but focused on sustainability rather than celebrity status, the maison is pursuing Regenerative Organic Certification® and long-term net-zero goals to shape “the taste of the future.” (The Drinks Business ↗)

🔥 Kettle & Fire is looking for a Graphic Designer & Finance Analyst, Supply Chain

🫘 SIMPLi is hiring a Retail Sales Manager, Global Sourcing Manager / Director, Digital Marketing & E-Commerce Specialist & Business Development Manager

🌾 More Than Quinoa: SIMPLi Beautiful

• 📽️ Take a trip from your pantry to the Peruvian highlands with this rich, soulful glimpse into SIMPLi — where every grain tells a story of justice, heritage, and empowering farmers.

• 👩🏽‍🌾 This short film gives you a front-row seat to how SIMPLi flips the food system: direct trade, single-origin sourcing, vertical integration, and ancestral wisdom woven into every harvest.

Episode Highlights:

• 📉 Why we don’t actually know how regen products are selling

• 💸 Retail sales data is paywalled, fragmented, and hard to access

• 🧩 Each data provider has its own rules for product attribution

• 🔍 No unified system exists to track regen-specific product claims

• 📊 Retail buyers rely on data to greenlight trends (regen’s nearly invisible)

• 🤝 A unified attribute across platforms could unlock new retail wins

• 🧪 More regen data = better decisions, faster learning, less greenwashing

• 🔐 Data providers are open to change, but need an ROI to justify it

• 🛠️ We need industry consensus on regen claim and data governance

• 🏆 The holy grail = data that unlocks point of sale causation

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know in less than 5 minutes. 🥳

✏️  Giveaway! Win $1,400 Of Regenerative Goods For A Fresh Start This School Year!

• The ReGen Brands Coalition is celebrating Back To School season with purpose — by giving away a curated collection of regenerative products from 14 incredible brands.

• Whether you’re packing lunches, powering up for long days, or stocking your dorm with better-for-you staples, this bundle’s got you covered.

👉️ Enter now for a chance to win!

Instagram post

🍵 Yaupon Brothers Is Raising On WeFunder

• Yaupon Brothers is bringing back America’s first and only native source of caffeine — Yaupon. Grown sustainably in the Southeast U.S., this regenerative tea is steeped in history and brimming with opportunity.

• With the potential to disrupt a $13B imported tea industry, Yaupon is tariff-proof, organic, and 100% homegrown. It’s already earning major recognition: Whole Foods named it their #1 food trend, and Bon Appétit and the Washington Post are raving.

Credit: Yaupon Brothers

^{_{This communication is for informational purposes only and does not constitute investment advice, an offer, or a solicitation to buy or sell any securities. Any investment carries risk, and you should do your own research and consult with a qualified financial advisor before making any investment decisions.}}

💰️ Little Sesame Closes $8.5M Series A Funding to Fuel Rapid Growth

• Little Sesame secures $8.5M Series A to accelerate growth, scale production by 400%, and open a 23,000-square-foot facility with in-house R&D and High-Pressure Processing by 2025.

• The brand is doubling down on regenerative agriculture, aiming to transition 10,000 acres to regenerative chickpea farming by 2027 while expanding its product lineup, including a growing kids’ hummus line.

• With 100%+ YoY growth and 1,000 new retail doors in 2024, Little Sesame is the fastest-growing brand in the natural hummus category, now backed by top-tier mission-aligned investors like InvestEco Capital.

Credit: Little Sesame

⚠️ Food Giants Graded a “D” on Sustainable Farming Practices

• Major food companies are falling short on regenerative agriculture, earning an average grade of “D” in a new watchdog report that reveals widespread gaps in meaningful support for soil health and sustainability.

• Despite public commitments, most companies lack field-level data and robust regenerative requirements, raising concerns about greenwashing and missed opportunities to drive real environmental impact.

• Only a few standouts, like Lamb Weston and McCain Foods, are tracking pesticide use or setting measurable goals, while the majority continue to rely on narrow, incomplete definitions of regenerative farming.

Credit: Getty Images for Unsplash+

🐑 Atkins Ranch is expanding its U.S. lamb market by championing regenerative agriculture — focusing on soil health, animal welfare, and carbon sequestration through rotational grazing and stakeholder-driven practices. CEO Patrick Maher says the company’s mission is simple: leave the land better for future generations while getting more money back to farmers. (High Plains Journal ↗)

🍵 CatSpring Yaupon, Yaupon Brothers, and others are seizing a once-in-250-years moment as tariffs on imported tea create renewed interest in America’s only native caffeinated plant. With regenerative harvesting and deep cultural roots, yaupon is poised to reclaim the spotlight as a homegrown alternative to imported tea. (The Washington Post ↗)

👏 ZEGO and CIVC have acquired Montana Gluten Free Processors to expand regenerative and organic grain processing in the U.S., with a focus on gluten-free, allergen-controlled, and corn-free co-packing. Backed by a USDA grant, the upgraded facility will strengthen mid-tier supply chains, support rotational crops like millet and buckwheat, and bring ZEGO’s transparency platform to more mission-aligned brands. (ZEGO ↗)

🌱 GoodSAM Foods has appointed Thrive Market veteran, James Ren, as Vice President of Revenue and Growth to accelerate its mission of transforming the food system through regenerative, transparent, and equitable practices. Backed by a recent $9M Series A raise, Ren will lead expansion across retail and DTC, deepen farmer partnerships, and scale GoodSAM’s impact-driven model. (Globe Newswire ↗)

🌭 Applegate Farms has released its 2024-2025 Mission Report, highlighting major strides in regenerative agriculture, animal welfare, and ingredient integrity. The company hit its regenerative beef sourcing goal nine months early and continues using its scale to build a more transparent, equitable, and sustainable food system. (PR Newswire ↗)

🛒 Our Farms has launched a nationwide online marketplace connecting consumers directly with independent family farms, offering over 1,000 regenerative and sustainable products by fall 2025. With a farmer-first model, flexible logistics, and a growing catalog of pantry staples and proteins, the platform aims to reshape grocery shopping with transparency, convenience, and community impact. (Grocery Dive ↗)

🔥 Kettle & Fire is looking for a Graphic Designer & Finance Analyst, Supply Chain

🫘 SIMPLi is hiring a Global Sourcing Manager / Director, Digital Marketing & E-Commerce Specialist & Business Development Manager

🐄 Radically Traditional Farming - Live And In Color

• 📷️ Step into White Oak Pastures — where cowboy hats meet compost piles, and regenerative ag looks damn good on camera.

• 🚜 This feature portrays sweeping shots of multi-species pastures and intimate portraits of Will Harris and his team. The story captures what "radically traditional" farming really looks like — gritty, gorgeous, and grounded in deep ecological care.

  

  Credit: Anna Ottum (Imagine5)

Episode Highlights:

• 🌱 Kalona was born to save organic dairy farms that got left behind

• 🚚 Their Iowa-based ecosystem includes 19 different entities

• 📍 Buying from small family farms, many with just 35–40 cows

• 🌾 Leveraging Land to Market certification for agronomic improvement

• 🥄 “Almost Raw” milk via low-temp pasteurization & non-homogenization

• 📊 How regen affects their marketing efforts in-store and post-purchase

• 🧠 Scaling to national distribution while maintaining local and regional impact

• 📈 The rise, stall, and hopeful revival of organic dairy in America

• 🤯 648,000 to 24,000: Why 95% of U.S. dairy farms disappeared

• 🥛 How regenerative agriculture can help make family dairy viable again

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know in less than 5 minutes. 🥳

🥖 PACHA Is Raising Money On WeFunder

• PACHA is redefining gluten-free bread and tortillas with just two ingredients: sprouted buckwheat and sea salt. Clean, organic, and allergen-free, their products deliver real nourishment without gums, fillers, or seed oils — and come in 100% home-compostable packaging.

• Revenue is growing 2X annually, with a $5M run rate and 170% YOY growth. National distribution is ramping fast, including launches into Whole Foods, Sprouts (460 stores), and Albertsons (791 stores) by the end of 2025.

Credit: PACHA

^{_{This communication is for informational purposes only and does not constitute investment advice, an offer, or a solicitation to buy or sell any securities. Any investment carries risk, and you should do your own research and consult with a qualified financial advisor before making any investment decisions.}}

🫘 Doudlah Farms Organics has achieved Regenerative Organic Certified® status across 1,345 acres of diverse organic crops. This Midwest-based farm and brand is now one of the few in the region meeting the world’s highest standard for regenerative agriculture, reinforcing its commitment to ethical, climate-smart farming. (Financial Content ↗)

🥤 O’Neill Vintners & Distillers has launched Catalyst, a zero-sugar, plant-based energy drink with 120mg of caffeine, 10 calories, and no artificial ingredients—marking the B Corp’s bold entry into the booming functional beverage market. (Business Wire ↗)

☕️ Biochar Origins coffee is the result of a regenerative collaboration in Colombia using biochar from coffee plant waste to improve soil health, boost yields, and increase farmer incomes. Supported by Equation Coffee’s Soil Revolution Fund and co-led by Biodiversal, the project has already achieved a 30% rise in soil carbon and 25% higher farmer earnings. (Daily Coffee News ↗)

🌾 Gail’s, McCain, and Wildfarmed are leading the charge toward biodiversity and soil health as regenerative farming is rising fast in the bakery world. A recent Vyper report found that 42% of consumers want more information on regenerative practices on packaging, and 38% are looking for scientific proof of environmental impact before making a purchase. (British Baker ↗)

🌱 Barilla has released its 2024 Sustainability Report, outlining plans to source 250,000 tons of raw materials from certified regenerative agriculture by 2030 and expand its clean energy capacity to 24 MW. The company has already engaged 7,000+ farmers in sustainable sourcing, achieved gender pay parity, and ensured 88% of its products meet strict sugar and salt limits. (Business Wire ↗)

🌳 Santiago Gowland, CEO of the Rainforest Alliance, calls regenerative agriculture a business imperative, not just a moral one, warning that climate change could cut global ag output by 35% by 2050. Backed by a new Regenerative Agriculture Certification Standard launching this year, the Alliance’s approach aims to boost farmer income by 62%, cut 3.5 million tons of CO₂ annually, and build resilient, nature-aligned supply chains. (Climate Action ↗)

🐖 StarWalker Organic Farms is hiring a Financial Controller

🔥 Kettle & Fire is looking for a Graphic Designer, Finance Analyst, Supply Chain, & Senior Finance Analyst

🫘 SIMPLi is hiring a Global Sourcing Manager / Director, Digital Marketing & E-Commerce Specialist & Business Development Manager

 🦬 Force of Nature is looking for a Field Sales Manager & Product Marketing Manager / Director

🍵 Into the Wild: Wild Orchard Tea and the Promise of Regenerative Agriculture

• 🍵 Once deemed unfarmable, Wild Orchard’s land is now a lush, biodiverse tea paradise thanks to regenerative organic farming.

• 🏆 With 27 international medals, this tea isn’t just award-winning — it’s rewriting the rules of quality through seed-grown, nature-led practices.

• 🌿 Beyond flavor, every cup supports soil health, water conservation, and community.

• Check out this feature on the brand and their farm by Whole Foods Market

Episode Highlights:

• 🐄 Transitioning their family’s 6,500 acre ranch to regenerative

• 🛠️ “We had to build a meat company to become a finishing operation”

• 🌾 Rotating animals across three regions in California

• 🥩 Their unique model which is 90% wholesale

• 🏫 Serving 40+ school districts via Beef 2 Institution

• 👎 “The big brands use us as a marketing piece – and then disappear.”

• ⚙️ Harvest Path: their custom system that became a software business

• 📉 Concerns related to a booming cattle market and cheap imports

• 🔍 The hope in nutrition data and working with Edacious

• 💡 Musings on the state of the movement and where we’re headed

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know in less than 5 minutes. 🥳

🥓 Hickory Nut Gap has launched a new line of artisanal salamis crafted from pasture-raised pork sourced from its network of Southeastern family farms. Made in collaboration with Tempesta Artisan Salumi, the five nitrate-free flavors honor old-world traditions and regenerative values. (Meat + Poultry ↗)

🥩 StarWalker Organic Farms has unveiled the first-ever Regenerative Organic Certified® snack sticks, made with grass-finished beef, pasture-raised pork, and zero sugar or seed oils. This limited pre-launch offers a bold, clean-label protein snack that’s as mission-driven as it is delicious. (LinkedIn ↗)

🐄 Origin Provisions is addressing America’s shrinking cattle herd and soaring beef demand by sourcing regenerative beef from Uruguay and Australia to maintain price parity. As domestic ranchers sell off breeding stock amid record-high prices, the brand offers a bold solution to keep regenerative meat on shelves without pricing out consumers. (New Hope Network ↗)

🌱 GoodSAM just released its 2024 Impact Report, highlighting a food system rooted in equity, regeneration, and direct farmer relationships. With 95% of ingredients sourced from small farms and 75% grown regeneratively, the brand is proving that real progress grows from the ground up. (LinkedIn ↗)

🍵 The Republic of Tea unveiled an imaginative array of new blends at the 2025 Summer Fancy Food Show, including its All Day Earl Grey collection and Regenerative Organic Certified® teas. Highlights also included a matcha concentrate, a nostalgic S’mores blend, and an exclusive Downton Abbey finale collaboration. (Specialty Food Association ↗)

🍷 Southbrook Organic Vineyards is premiering its new mini-documentary Ode to Niagara on July 6, celebrating regenerative farming, local terroir, and culinary excellence with acclaimed Chef Keith Pears. The event kicks off Southbrook’s Summer of Sustainability series and underscores its leadership as Canada’s only winery triple-certified Organic, Biodynamic, and Regenerative Organic Certified®. (Globe Newswire ↗)

🍇 Homegrown Organic Farms is now offering Regenerative Organic Certified® blueberries from Oregon, expanding its portfolio of responsibly grown fruit. Backed by a fully integrated, employee-owned supply chain with AgriCare, this launch reflects a deep commitment to soil health, farmworker well-being, and regenerative principles from field to shelf. (The Produce News ↗)

🍎 Washington Fruit Growers and Gilbert Orchards are now officially Regenerative Organic Certified® for their apple and cherry orchards, marking a major milestone in sustainable and ethical farming. From biochar production to riparian zone protection, their holistic approach prioritizes soil health, biodiversity, and farmworker well-being. (The Packer ↗)

🐖 StarWalker Organic Farms is looking for a Financial Controller

🔥 Kettle & Fire is hiring a Graphic Designer, Finance Analyst, Supply Chain, & Senior Finance Analyst

🥩 Home Place Pastures is looking for a Wholesale Sales Representative

🫘 SIMPLi is hiring a Business Development Manager

 🦬 Force of Nature is looking for a Field Sales Manager & Product Marketing Manager / Director

🐮 Painterland Sisters is hiring a Senior Events & Partnerships Manager, Social & Marketing Coordinator, Graphic Designer, & Customer Experience Manager

🌾 Empower the 7th Generation of Gilliard Farms

• Gilliard Farms in Brunswick, Georgia, has been in the Raiford family for over 150 years — a living legacy of Black land ownership, organic farming, and Gullah Geechee heritage.

• Now, the 6th generation is preparing to pass the torch. To empower the next generation, the family is raising $10,000 to purchase a BCS walk-behind tractor — a critical tool for small-scale regenerative farming. With it, they can reduce physical strain, increase productivity, and continue cultivating their land with intention and care.

• 🚜 Mad Agriculture has already contributed 50% of the cost — now it’s our turn to help complete the circle.

• 🎁 Donations of $100+ will receive the next issue of the Mad Agriculture Journal as a thank-you.

👉️ If you’d like to donate, click HERE

Credit: Mad Agriculture & Gilliard Farms

Episode Highlights:

• 🎤 Kyle signs off as co-host after 105 episodes

• 🙏 Gratitude for the Regen Brands community and listeners

• 🔥 The new ways Kyle plans to support regen

• 💼 How the pod inspired Kyle’s next moves

• 😂 AC already recruiting Kyle back for guest, co-host episode

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know in less than 5 minutes. 🥳

🍫 Dr. Bronner’s Transfers Ownership of Chocolate Line to Magic Chocolate Inc.

• Dr. Bronner’s has officially exited the chocolate business, transferring ownership of its regenerative chocolate line to Magic Chocolate Inc. — co-founded by Swiss chocolatier Maestrani and Joe Whinney of Theo Chocolate

• The new leadership will grow the brand through investment, innovation, and expanded distribution, while maintaining the original mission: sourcing from Regenerative Organic Certified®, Fair Trade, and women-led supply chains in West Africa and Southeast Asia.

• This transition ensures continued support for over 950 cocoa farmers and over 5,498 acres of regenerative cocoa production, positioning Magic Chocolate Inc. to set a new industry standard for ethical, ecological chocolate.

Credit: Magic Chocolate

🤝 Manitoba Harvest and Whole Foods Market Collaborate to Launch New Protein-Packed, Hemp+ Superfood Smoothie Boosters

• Manitoba Harvest has launched three new functional smoothie boosters – Hemp+ Mood, Hemp+ Energy, and Hemp+ Immunity – each combining herbal extracts with Regenerative Organic Certified® hemp for targeted wellness support.

• Exclusively available at select Whole Foods Market locations, the blends offer convenient, plant-based nutrition solutions featuring 7–8g of protein, 3g of fiber, and added functional ingredients like ashwagandha, elderberry, and guarana.

Credit: Tilray Brands, Inc.

🐄 Verde Farms is bringing its organic, 100% grass-fed and regeneratively raised beef to 89 Albertsons, Safeway, and Market Street stores across Idaho, Montana, and Wyoming. As consumers seek healthier proteins and more sustainable sourcing for their grills, Verde Farms is seeing a nationwide shift toward organic beef. With Verified Regenerative products and bold, globally inspired marinades leading the charge, 2025 is shaping up to be a flavorful and values-driven grilling season. (Perishable News ↗ + Supermarket Perimeter ↗ )

🌱 Neal Family Vineyards’ owner, Mark J Neal, calls out the hollow use of “sustainable” in agriculture, arguing that without strict standards and third-party audits, it often masks chemical-intensive, extractive practices. Championing certified organic and Regenerative Organic Certified® systems, they urge the industry to stop greenwashing and commit to farming that truly restores soil, biodiversity, and community health. (LinkedIn ↗)

☕️ Nestlé has surpassed its 2025 regenerative agriculture goal for Nescafé, with 32% of its coffee now sourced from farmers using regenerative practices, well ahead of the 20% target. Through its Nescafé Plan 2030, the brand is cutting emissions, restoring ecosystems, and supporting farmers as climate threats reshape the future of coffee production. (ESG Dive ↗)

🍵 Suntory Group is ramping up its regenerative agriculture efforts with two new pilot programs focused on upcycling manufacturing byproducts into high-performance biochar and improving crop resilience through soil health restoration. From green tea fields to sweet potato farms, these initiatives aim to reduce emissions, cut chemical fertilizer use, and build a more climate-resilient supply chain across Suntory’s global beverage portfolio. (Sustainable Brands ↗)

🛍️ Kiss the Ground has launched free Regenerative Purchasing Guides to help shoppers align their food choices with personal and planetary health. With 88% of consumers relying on vague food claims and 58% not reading labels, these easy-to-use tools demystify labels, highlight regenerative brands, and offer simple tips across nine grocery categories to make values-driven shopping more accessible. (Globe Newswire ↗)

🍷 Grgich Hills Estate is looking for an Area Sales Manager - San Francisco

🫘 SIMPLi is hiring a Business Development Manager

🥩  Force of Nature is looking for a Field Sales Manager & Product Marketing Manager / Director

🐮 Painterland Sisters is hiring a Senior Events & Partnerships Manager, Social & Marketing Coordinator, Graphic Designer, & Customer Experience Manager

🍵 The Benefits of Planting Tea in a Forest

Spoiler Alert: Your cup of tea might just be saving a forest.

🍃 In this spotlight by Yogi Tea, we follow the journey of cardamom — from the lush forests of Guatemala to your mug.

Credit: Yogi Tea

Episode Highlights:

• 💪 Why Eric left climate investing to go all in on nutrition

• 📉 Most nutrition panels are wrong and based on outdated USDA data

• 🔎 Many “healthy” foods are nutrient-poor due to depleted soils and genetic dilution

• 🔥 The five steps every brand can and should take right now

• 🧾 Why regulatory risk goes away when you have third-party data

• 💥 Regen products often contain 10x or more of certain key vitamins

• 🥩 Ground-breaking insights from the recently released Beef study

• 👀 What brands are doing a good job marketing their nutrition data?

• 📊 Building the first public database of food quality benchmarks

• 🚀 How their Nutrition Profiling Score could change food forever

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know in less than 5 minutes. 🥳

🥃 Brother’s Bond teams up with 1 Hotels to launch a limited Regenerative Grain Straight Bourbon — a 7-year-aged, single barrel release crafted with 100% regenerative grain and available exclusively at select hotel locations starting this June. (Fred Minnick ↗)

🍌 One Banana has launched a regenerative agriculture pilot project in collaboration with WWF and EARTH University to study and scale regenerative practices for tropical crops. The initiative aims to restore soil health, boost biodiversity, and strengthen climate resilience. (Fresh Fruit Portal ↗)

🌱 Danone, Nestlé, PepsiCo, and other major brands are scaling regenerative agriculture not just to meet growing consumer interest — but to futureproof their supply chains against climate risk. As companies like Wildfarmed push the narrative forward, reports show that while consumer demand matters, resilience and environmental impact are the real catalysts behind this industry shift. (Food Navigator ↗)

🤝 Mondelēz International has joined the 100+ Accelerator, uniting with AB InBev, Coca-Cola, Colgate-Palmolive, Danone, and Unilever to fast-track sustainable innovation across global supply chains. This move reinforces a growing trend among industry giants to collaborate on solutions in regenerative agriculture, circular packaging, and climate-smart logistics at scale. (Globe Newswire ↗)

🍦 Alec’s Ice Cream is hiring a Part-Time Content Producer & Editor

🍷 Grgich Hills Estate is looking for an Area Sales Manager - San Francisco

🫘 SIMPLi is hiring a Business Development Manager, Supply Planner, & Director of Marketing

🥩  Force of Nature is looking for a Field Sales Manager, Product Marketing Manager / Director, Creative Director & Product Safety & Quality Analyst

🐮 Painterland Sisters is hiring a Senior Events & Partnerships Manager, Social & Marketing Coordinator, Graphic Designer, & Customer Experience Manager

🍎 Far From the Tree

In this short film by Mad Agriculture, you’ll get a glimpse into how Kyle Rasch of Third Leaf Farm is blending heritage with innovation in a regenerative way — all from an orchard in Greenville, MI.

Episode Highlights:

• 🔬 The science backing up regen’s nutrition advantage

• 📝 “Healthy soil equals healthy food” is a sound bite we can all use

• 💡 Why brands should make “statements” and not “claims”

• 🤝 Partnering with dietitians to increase credibility and influence

• 🍅 Consumers don’t know about ‘nutrient density’ - yet

• 🚀 Building an undeniable case through research and case studies

• 👎 Why healthcare pros don’t learn about ag’s connection to nutrition

• 🎯 Increasing awareness while maintaining integrity

• 👀 What can brands do? (right now)

• 🏆 Why linking regen to healthcare is the holy grail

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know in less than 5 minutes. 🥳

⚖️ The Great Regen CPG Divide

As regenerative agriculture gains momentum, the divide between Big Food and emerging brands becomes more pronounced.

Both sides are driving change in the food system, but in different ways.

So, what do we need to understand about this great divide?

🥩 StarWalker Organic Farms Is Raising Money On Steward

• 🐄 StarWalker Organic Farms is raising funds to purchase a USDA-inspected processing facility in Fort Jones, CA, securing long-term control of their value chain for Regenerative Organic Certified® pork and beef.

• 🌱 With 7,000 acres under regenerative management, StarWalker is the nation’s largest organic pork producer and home to the first ROC™ beef jerky — driving regional impact with ecological, social, and economic stewardship.

• 💸 Deal Terms: 36-month loan, 8.75% APR, with repayments starting one month after disbursement.

Credit: Starwalker Organic Farms

^{_{This communication is for informational purposes only and does not constitute investment advice, an offer, or a solicitation to buy or sell any securities. Any investment carries risk, and you should do your own research and consult with a qualified financial advisor before making any investment decisions.}}

👏 Kettle & Fire Opens KettleWorks: State-of-the-Art Manufacturing Facility to Accelerate Growth with Company-Owned Operations

• Kettle & Fire has launched KettleWorks, its first company-owned manufacturing facility, unlocking greater operational efficiency, improved service, and supply chain control during a period of accelerated growth.

• The $43 million investment from Colter Ventures supports the brand’s expansion goals, enabling innovation, increased production capacity, and a continued commitment to premium, health-forward bone broth products.

• By self-manufacturing in a custom-built, 167,000-square-foot facility in Lancaster, PA, Kettle & Fire aims to uphold its high quality standards, meet rising consumer demand, and solidify its leadership in the booming bone broth market.

• Additional coverage from Nosh

Credit: Kettle & Fire

🥜 Burroughs Family Farms has launched its single-ingredient, regenerative organic Almond Milk Base at Gelson's Markets. (LinkedIn ↗)

👏 Singing Pastures took home the grand prize at the Naturally New England Pitch Slam for its next-generation Craft Meat Sticks launching this August. The win secures the brand a spot at the national Pitch Slam at Newtopia Now in Denver. (LinkedIn ↗)

🍺 Wildfarmed is breaking into the beverage aisle through a new partnership with beer brand Jubel, which will source 100% of its barley from Wildfarmed’s regenerative supply chain. The move promises up to 50% carbon savings and full field-to-pint traceability, marking a major step for both sustainability and consumer transparency in the craft beer world. (Food Navigator ↗)

🐮 Painterland Sisters co-founders Hayley and Stephanie Painter share their journey from fourth-generation dairy farmers to entrepreneurs championing regenerative agriculture and nutrient-dense Skyr yogurt. They highlight the power of storytelling, mentorship, and financial support in building a sustainable food system that keeps farmers farming and communities thriving. (Brands for a Better World Podcast ↗)

🥃 Maker’s Mark is redefining bourbon through sustainability with its Star Hill Farm ecosystem, where regenerative agriculture, white oak research, and zero-waste practices are taking center stage. The brand’s newest release, Star Hill Farm Whisky, celebrates this mission, blending bold flavor with a commitment to soil health, local farming, and ecosystem resilience. (Man of Many ↗)

🌱 Regenified is spotlighting the profitability potential of regenerative agriculture as farmers face rising debt, input costs, and market pressures in 2025. Backed by rigorous data and its 6-3-4™ verification system, Regenified helps producers cut costs, improve soil health, and unlock market value, offering a lifeline through both certification and on-farm decision support. (Cision PR Web ↗)

🍃 Regenerative Organic Alliance is urging plant-based brands and retailers to embrace Regenerative Organic Certification (ROC) as the next evolution in ethical and sustainable sourcing. With over 64,000 farms and 250 brands already certified, ROA sees ROC as a critical tool to combat greenwashing, align mission-driven brands with rigorous standards, and deliver real impact across soil health, fair labor, and nutrient-rich food. They’ve also recently earned top honors from GDUSA and the WINA Festival for their first national consumer campaign, “Heal the Earth, Nourish your Life™”, developed with GRIT Agency. The award-winning effort reached over 16 million people.(Vegconomist ↗ + ROA Press Release ↗)

🍟 McCain Foods has launched an interactive AR mobile game as part of its global campaign, “Taste Good. Feel Good.”, to teach consumers about regenerative farming through virtual fry-making. With over 77 million fries made in-game so far, the initiative combines education and entertainment to raise awareness of sustainable agriculture while supporting McCain’s commitment to transition all potato farming to regenerative practices by 2030. (Marketing Dive ↗)

🍵 PepsiCo Foundation has launched VivaOliva, a €300,000 initiative empowering 150 smallholder olive farmers in Jaén, Spain, with regenerative agriculture tools to boost soil health, water efficiency, and rural livelihoods. The company is also tripling its regenerative agriculture goal to 10 million acres by 2030, aligning climate and packaging targets with new SBTi guidance as part of its evolving pep+ strategy. (Sustainability Magazine ↗ + ESG News ↗)

🍷 Grgich Hills Estate is looking for an Area Sales Manager - San Francisco

🫘 SIMPLi is hiring a Business Development Manager, Supply Planner, & Director of Marketing

🛢️ La Tourangelle is looking for a Marketing Intern

🥩  Force of Nature is hiring a Field Sales Manager, Product Marketing Manager / Director, Creative Director & Product Safety & Quality Analyst

🐮 Painterland Sisters is looking for a Senior Events & Partnerships Manager, Social & Marketing Coordinator, Graphic Designer, & Customer Experience Manager

Alec’s Ice Cream’s new Culture Cups are making waves

And nice chocolate crunching sounds… 🤤

Instagram post

Episode Highlights:

• 🍴 How El Nacho was born in a chef’s kitchen during COVID

• 🧑‍🌾 Why regenerative corn offers more nutrient density and flavor

• 🎨 Lucha libre branding tapping into nostalgia, culture, and community impact

• 🌱 Building supply from the ground up — including planting regen blue corn for fall

• 🇲🇽 Latino influence is rising, and Mexican cuisine is set to go mainstream

• 💬 “It takes a village” - The need for retailer, buyer, and consumer alignment on regen

• 🧪 Ancient wisdom meets modern flavor — the art and science of nixtamalization

• 🛍️ Educating buyers — most don’t have a high “Corn IQ”

• 💣 Why we need to see regenerative tortilla chips in 7-Eleven

• 👀 An exclusive sneak peek at what flavors are coming next

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know in less than 5 minutes. 🥳

⚖️ The Great Regen CPG Divide

As regenerative agriculture gains momentum, the divide between Big Food and emerging brands becomes more pronounced.

Both sides are driving change in the food system, but in different ways.

So, what do we need to understand about this great divide?

🍦 Alec's Ice Cream Launches Culture Cup Nationwide; a Gut-Loving, Clean-Label, Low Sugar Ice Cream That's Almost Too Good to Be True

• Alec’s Ice Cream debuts Culture Cup, a gut-boosting, low-sugar, single-serve ice cream line made with grass-fed A2/A2 dairy, prebiotics, and over a billion live probiotics.

• Each cup is a clean-label indulgence with under 160 calories, no gums or seed oils, and 90% regenerative organic ingredients.

• Available in five craveable flavors, including a Whole Foods exclusive, Culture Cup launches nationwide this May at major retailers like Target and Wegman’s

Credit: Alec’s Ice Cream

🌿 Nature's Path Introduces Brother Nature in Bold New Campaign Celebrating the Delicious Side of Organic

• Nature's Path launches “Brother Nature”, a bold new campaign using humor and personality to spotlight the delicious side of organic breakfast foods and the brand’s long-standing commitment to sustainability.

• The campaign emphasizes connection over convenience, responding to data that shows over half of Americans eat breakfast alone or skip it entirely, by inviting people to reconnect around the breakfast table.

Credit: Nature's Path

🍵 Wild Orchard has landed its regenerative, full-sun matcha on shelves at all Sprouts locations across Southern California. Grown wild on Jeju Island and celebrated for its bold, complex flavor, the matcha could expand nationwide if it performs well by July. (LinkedIn ↗)

🐮 Painterland Sisters is redefining what dairy can do – not by chasing trends, but by saving their family farm through high-protein, lactose-free, organic skyr yogurt. Now producing 300,000 yogurts a week and sourcing from 25 local farms, the brand has turned rural roots into national retail success across 5,000 stores. (Food Navigator ↗)

🥩 Singing Pastures is transforming an old Maine dairy farm into a thriving, multi-species regenerative operation producing juicy, slow-smoked meat sticks using traditional fermentation and real hickory wood. With national distribution, upcycled animal feed, and a new product launching in August, the brand continues to scale its impact in sustainable meat production. (YouTube ↗)

🍃 Oatman Farms has become the Southwest’s first Regenerative Organic Certified® farm, transforming barren land in Arizona into a thriving ecosystem through cover crops, hedgerows, and Indigenous-informed practices. With increased soil organic matter, rotational grazing, and native crop cultivation, the ranch is emerging as a model for climate-resilient farming in arid regions. (Civil Eats ↗)

🌿 Organic India has earned the Regenerative Organic Certified® seal across multiple teas and supplements, building on decades of regenerative practices rooted in traditional Indian farming. By partnering directly with thousands of smallholder farmers and emphasizing soil health, biodiversity, and fair trade, the brand continues to redefine herbal wellness through a deeply integrated, values-driven supply chain. (Forbes ↗)

🍷 Bonterra Organic Estates, Donum Estate, Robert Hall Winery, Booker Wines, and Tablas Creek Vineyard are turning to Regenerative Organic Certified® practices to fight climate change and improve wine quality from the soil up. With measurable gains in biodiversity, soil health, and resilience to extreme weather, these producers are proving that regenerative viticulture can elevate both environmental impact and the final product in the glass. (The Drinks Business ↗)

🌱 Lotus Foods and Diaspora Co. are proving that mission-driven brands can thrive by aligning profit with deep environmental and social impact. Backed by RSF Social Finance, these companies are scaling regenerative rice farming and decolonizing the spice trade — building a more resilient and equitable economy in the process. (Sustainable Brands ↗)

🌾 Wildfarmed, the UK-based regenerative grain, is gaining momentum with products now in Waitrose, Tesco, Nando’s, and partnerships with Tribe and Jubel. Built on a model that prioritizes soil health, biodiversity, and farmer collaboration, Wildfarmed now works with 150 UK farmers and is reshaping perceptions of farming as both cool and climate-smart. (The Times ↗)

👕 Imogene and Willie spent four years creating a fully traceable, single-origin T-shirt grown, spun, knit, and sewn entirely within 400 miles in the U.S. The Cotton Project showcases the challenges and potential for regenerative agriculture and regional supply chains to power sustainable, American-made apparel. (Inc ↗ + Sourcing Journal ↗)

💇‍♀️ Davines is redefining sustainable beauty by integrating regenerative agriculture into its ingredient sourcing through its European Regenerative Organic Centre (EROC) in Parma, Italy. Partnering with the Rodale Institute, the brand is training local farmers and embedding soil health, biodiversity, and long-term stewardship into the foundation of its globally beloved haircare products. (Wallpaper ↗)

☕️ TechnoServe has released a landmark report showing that regenerative agriculture could boost smallholder coffee farmer incomes by 62% and cut 3.5 million tons of CO₂e annually across nine key producing countries. Backed by Nestlé, Nespresso, and JDE Peet’s, the study calls for $4 billion in investment over seven years to scale regenerative practices and secure the future of sustainable coffee. (Daily Coffee News ↗)

🫘 SIMPLi is hiring a Business Development Manager, Supply Planner, & Director of Marketing

🛢️ La Tourangelle is looking for a Marketing Intern

🥩  Force of Nature is hiring a Field Sales Manager, Product Marketing Manager / Director, Creative Director & Product Safety & Quality Analyst

🐮 Painterland Sisters is looking for a Senior Events & Partnerships Manager, Social & Marketing Coordinator, Graphic Designer, & Customer Experience Manager

🧠 Healthier Food Systems Start With The Health Of Our Farmers

This Mental Health Awareness Month, Farmer’s Footprint is digging deep to support the well-being of those who grow our food.

They are raising $50,000 this May to fund mental health support for farmers.

Why it matters:

• 💚 Farmers face immense mental health challenges — from climate chaos to financial stress and social isolation.

• 🛠️ These funds will go toward resources and care pathways for farmers who need support.

Instagram post

☕️ One Village Coffee Launches Nationally In Sprouts Farmers Market’s Innovation Set

• One Village Coffee’s national debut in Sprouts Farmers Market features four signature blends – including two Regenerative Organic Certified® roasts.

Credit: One Village Coffee

🐮  Painterland Sisters was named a 2024 Entreprenista 100 Award Winner for their mission to transform the food system from the ground up through regenerative and organic dairy. As their high-protein skyr yogurt gains national recognition, they're also helping lead dairy’s comeback as a functional, gut-friendly food rooted in sustainability and rural resilience. (LinkedIn ↗ + Forbes ↗)

🥣 Wildway CEO Kyle Koehler shares his journey from corporate accounting to launching a regenerative granola brand. In this candid conversation, he unpacks the challenges of self-manufacturing, rethinking food industry incentives, and building a mission-driven company with long-term impact. (Retail and Social: Exploring The Connection ↗)

🌱 GoodSam Foods joins Kiss the Ground, HowGood, and Edelman in a powerful conversation about regeneration as a transformative paradigm for business, agriculture, and beyond. CEO Heather Terry shares how GoodSam is building reciprocal, people-and-planet-first supply chains that challenge extractive models and redefine what it means to create value. (The Tomorrow Today Show ↗)

🌻 PepsiCo claims to be sourcing 100% of its sunflower oil from regenerative farms in Argentina. This pilot project — yielding 4,000 tons of oil across four Argentine provinces — paid farmers a 1-2% premium over domestic market pricing. All participating farmers applied verified regenerative practices like no-till, cover cropping, crop rotation, etc., which were supported and monitored by Syngenta’s agronomists and digital tools. (Bakery & Snacks ↗)

🫘 SIMPLi is hiring a Business Development Manager, Supply Planner, & Director of Marketing

🛢️ La Tourangelle is looking for a Marketing Intern

🥩  Force of Nature is hiring a Field Sales Manager, Product Marketing Manager / Director, Creative Director & Product Safety & Quality Analyst

🐮 Painterland Sisters is looking for a Senior Events & Partnerships Manager, Social & Marketing Coordinator, Graphic Designer, & Customer Experience Manager

🦬 A Wilder Future With Mike Phillips

• In this short film by Force of Nature Meats, conservationist Mike Phillips delves into the transformative power of regenerative agriculture and private land conservation.

• Discover how restoring native species like bison and wolves is not just a dream but a tangible reality.

Episode Highlights:

• 🥣 Honeymoon to whole grains – how a bowl of muesli sparked a new cereal brand.

• 🌾 The cereal aisle of 2011 vs. today – and why Seven Sundays had to evolve to survive.

• 🔄 Why pivoting from product purity to consumer familiarity was key to growth.

• 🧑‍🌾 Building regenerative supply chains by starting with the processor, not the farmer.

• 🚛 Truckload volumes = regenerative scalability. Why size matters in supply planning.

• 🧼 Food safety friction – an underdiscussed barrier to more direct trade, regen sourcing

• 🌻 The Midwest sunflower model – 2,000+ acres and growing around a regional processor

• 🥄 Why Seven Sundays avoids certification-led regen claims on-pack (for now)

• 📦 Channel mix strategy – how club retail like Costco helped unlock profitability

• 🚜 “Come Afield With Us” – the brand’s new campaign to share their regenerative journey

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know in less than 5 minutes. 🥳

🌿 Guayakí Rebrands As Yerba Madre, Pushing Towards A Stronger Regenerative Future In The Rainforest

• Guayakí is now Yerba Madre — a rebrand that honors Indigenous knowledge, regenerative farming, and nearly 30 years of ecosystem stewardship across Argentina, Brazil, and Paraguay.

• Yerba Madre’s first product under the new name is also a global milestone: the first-ever yerba mate to earn Regenerative Organic Certified® Gold status, setting a new bar for sustainability in the beverage space.

• With 85% market share and 45,000+ retail locations, Yerba Madre is blending cultural reverence with commercial scale — proving that regeneration, tradition, and growth can thrive together.

• Additional coverage from Forbes

Credit: Yerba Madre

🏆️ Recoup Beverage took home runner-up honors at Naturally San Diego’s 5th Annual Naturally Rising Competition with its gut-healthy, organic prebiotic sparkling beverages. (Nosh ↗)

🐷 StarWalker Organic Farms is the world's first Regenerative Organic Certified pork and the nation's first ROC beef producer. With four generations of commitment to soil health, animal welfare, and farmer education, the Walkers are scaling with integrity while bringing consumers closer to the true story behind their food. (New Hope Network ↗)

🍷 Tablas Creek Vineyard and Pure Project have teamed up to release a Provence-style dry rosé crafted with regeneratively grown grapes from the world’s first Regenerative Organic Certified® vineyard. The Pure Project Cuvée Rosé is now pouring in all five San Diego taprooms, marking the start of a sustainability-driven wine collaboration. (Wine Industry Advisor ↗)

🥩 Force of Nature shared its 2024 Impact Report, highlighting bold progress toward its mission to reclaim the legacy of meat. In the last year, the brand grew its network to 60+ regenerative land stewards, removed over 100,000 lbs. of synthetic fertilizer from the food system, and introduced new packaging innovations to reduce plastic and enhance recyclability. (Force of Nature ↗)

👶 Serenity Kids is helping redefine “clean label” by aligning its baby food with growing consumer demand for transparency, regenerative sourcing, and ingredient integrity. The brand has just launched convenient 4-packs of its best-selling meat-based baby food purees at Target and Walmart nationwide. (Food Navigator ↗ + LinkedIn ↗)

🌎️ O’Neill Vintners & Distillers is championing climate-smart winemaking this Earth Month through regenerative organic viticulture, agroforestry, and carbon sequestration practices across its vineyards. They’re spearheading a major shift in winegrowing through the One Block Challenge, inviting vineyards to trial regenerative practices on a single block and track the results. At Robert Hall Winery, a three-year study showed regenerative viticulture boosted soil health, resilience, and wine complexity — offering a data-backed blueprint for a more climate-smart wine industry. (Wine Industry Advisor ↗ + Wine Business ↗)

🌲 Nestlé is partnering with ingredients giant Ofi to launch its largest-ever cocoa agroforestry initiative, aiming to plant 2.8 million trees across Brazil, Nigeria, and Ivory Coast to combat deforestation and sequester carbon. The regenerative agriculture program will support 25,000 farmers and use AI tools to track emissions reductions projected at 1.5 million tons over 30 years. (Food Dive ↗)

🐮 Verde Farms is celebrating 20 years of organic, grass-fed leadership by claiming to be the only beef brand to deliver on every key consumer priority — organic, 100% grass-fed and finished, verified regenerative, humane, antibiotic-free, and non-GMO. Its new packaging highlights these uncompromising standards, making it easier than ever for shoppers to confidently choose better-for-you beef. (Perishable News ↗)

🫘 SIMPLi is hiring a Customer Success & Logistics Coordinator, Business Development Manager, Supply Planner, & Director of Marketing

🛢️ La Tourangelle is looking for a Marketing Intern

🥩  Force of Nature is hiring a Field Sales Manager, Product Marketing Manager / Director, Creative Director & Product Safety & Quality Analyst

🐮 Painterland Sisters is looking for a Senior Events & Partnerships Manager, Social & Marketing Coordinator, Graphic Designer, & Customer Experience Manager

🎙️ Savory Institute's New Podcast

• Savory Institute just launched Ruminations, a new podcast that explores the complex and inspiring world of regenerating landscapes.

• New episodes are dropping every Wednesday and bring real stories from people around the globe working to heal the land through holistic management and regenerative agriculture.