Reach Digital Peaks

Why Founder-Led Ads Outperform Everything Else

Harsh Kang — Tue, 28 Oct 2025 00:16:32 +0000

Hey there,

Running ads is easy. Running ads that actually convert? That’s a different story.
We’ve tested hundreds of creatives for early-stage startups, and here’s the truth: the ones with the founder in them almost always outperform polished, “perfect” ads.

Yes… you are fundamental to outperform. People connect with people - not logos, not stock photos, and definitely not generic B2B graphics.

Why Founder-Led Content Works So Well

Founder-led content isn’t about you becoming an influencer. It’s about showing the face, voice, and vision behind your product. It builds trust faster, communicates authenticity, and makes your brand unforgettable.

In our campaigns, we’ve seen:

Lower CPCs
Higher engagement rates
Better click-to-lead conversion
More “I saw your ad and had to reach out” moments

How We Boost Founder-Led Content in Ads

We don’t just post founder videos and hope for the best. We:

Start with organic content – Test short founder clips on LinkedIn, TikTok, or IG.
Pick the winners – Identify posts with the best engagement and positive comments.
Turn them into ads – Run those exact videos in paid campaigns with tailored headlines and CTAs.
Optimize constantly – Adjust hooks, captions, and targeting to keep performance high.

Quick Guide to Start Your Own Founder-Led Content

If you’ve never posted before, start here:

Step 1: Write down 5 questions your ideal customer asks all the time.
Step 2: Record 30–60 sec answers on your phone: no script, just you.
Step 3: Post 3x/week on the platform where your audience lives.
Step 4: Track engagement, save your top performers.
Step 5: Boost the winners in a small ad campaign.

Real Examples

Stripe (B2B/B2C Fintech)
Stripe frequently shares simple, founder-led videos where its leadership talks directly about upcoming features or industry observations. Their genuine tone and clear messaging cut through the noise, boosted ads of these videos drive exceptionally high engagement and click-through rates.

Duolingo (B2C EdTech)
Duolingo leans into human, founder-style content by showing the team (and mascot) in fun, authentic TikToks. Boosting these organic-style posts as ads has helped them beat more polished alternatives and fuel viral growth.
👀 See Duolingo’s TikTok profile
📌 Watch one of their standout TikToks
They are also on Instagram and have a feature with founder himself that speaks about the journey through a podcast!

I also create a bunch of these videos on Instagram - helps Roveir get the recognition it needs to help other founders know what pain points we solve. We also did a founder video with Metatailor through a quick call!

Need a hand creating your first set? Let’s chat.

Talk soon,

Harsh
Founder @ Roveir
Connect with me on LinkedIn

P.s. We drop our best scaling tips, ad breakdowns, and wins over on our socials.

Instagram
TikTok
LinkedIn
Youtube

Give us a follow so you don’t miss the good stuff!

How Deel Built a Full-Funnel Ad Engine (And What You Can Steal)

Harsh Kang — Mon, 13 Oct 2025 14:00:49 +0000

Hi there,

When most SaaS companies think about ads, they picture a few campaigns running on LinkedIn or Google. That’s not a system.

Deel, on the other hand, runs a full-funnel machine. Every ad has a job, every landing page is tied to intent, and every touchpoint connects into a pipeline that compounds over time.

Here’s what they’re doing and how you can borrow the same moves to scale smarter.

Core CTAs and Funnels

Deel doesn’t waste time with vague buttons. Every page pairs multiple CTAs to capture high and low intent:

“Book a free 30-minute product demo” with a short, focused lead form.
On product pages, both “Book a demo” and “Speak to sales” appear side by side.

Founder takeaway: Give buyers two clear paths. High-intent leads want a demo. Lower-intent leads want an easier touchpoint.

What They Promote

Deel’s ad destinations aren’t random. They focus on:

Global payroll across 100+ countries.
US payroll as a distinct SKU.
Integrations hub with deep links like Slack.
Guides and reports as lead magnets, think hiring playbooks, payroll guides, immigration webinars.

Founder takeaway: Build ad destinations around your highest-value SKUs and your strongest lead magnets. Don’t split attention.

Check out one of their ads here!

What Creatives Look Like

Scroll Deel’s ads and you’ll see a mix of product education, authority building, and brand play:

Short video spots on compliance, integrations, and global payroll benefits.
Testimonial-style proof ads showcasing scale and trust.
Brand-led campaigns like their “This Is Fine” video, rolled out on LinkedIn’s CTV beta.

Founder takeaway: Mix performance ads with brand plays. The first drives conversions, the second builds authority that makes every click cheaper over time.

Why This Works

Deel’s strategy is not just about more ads. It’s about connecting the funnel:

Awareness from brand-led spots
Demand capture through feature-specific search and social ads
Conversion through tight demo flows and authority assets

When each piece is connected, you stop running isolated campaigns and start running a system.

If you’re interested in learning more about how Deel works around Meta, LinkedIn and Google Ads in detail, watch the full breakdown here:

What to Do Next

Copying Deel’s system from scratch takes months of testing and wasted spend. That’s why we built the B2B Accelerator:

For SaaS founders starting ads from zero
For teams already running ads who want to optimize everything end to end

Inside the Accelerator, we design and run the same systems you just saw — creative that teaches and converts, funnels that reduce wasted spend, and campaigns that compound into pipeline.

👉 Apply to the Accelerator here and let’s build your growth engine.

If you’re still interested on how Deel managed to scale, check out my latest video on their strategy.

See you in the next one,
Harsh
Founder @ Roveir
Connect with me on LinkedIn

P.S. We drop our best scaling tips, ad breakdowns, and wins over on our socials.

Instagram
TikTok
LinkedIn
Youtube

Give us a follow so you don’t miss the good stuff!

Inside Zapier’s Full-Funnel Ad Playbook

Harsh Kang — Mon, 06 Oct 2025 14:02:54 +0000

Hi there,

I want you to steal something from Zapier today. They’re a unicorn startup crushing it in the SaaS space with their Ads to LP strategy.

You may think running ads is easy.. it’s not the case at all. Running ads that actually follow the buyer journey is what separates wasted spend from predictable growth.

Zapier is a standout example. They are running over 1000+ ads across Meta, Google, and LinkedIn. But this is not about volume. It is about orchestration. Each ad has a role, each platform has a purpose, and every landing page is designed to complete the story the ad started.

Here is how they structure it & how you can apply the same thinking to your own SaaS campaigns. 👇

Meta Ads: Turning Clicks Into Conversations

Zapier runs over 180 Meta ads tied to 10–15 distinct landing pages, built for every funnel stage:

Top funnel: Outcome-driven ads that highlight use cases and time-saving benefits, leading to educational landing pages.
Middle funnel: Content-led ads promoting AI reports or feature spotlights, paired with gated lead-gen pages.
Bottom funnel: Testimonial-based ads leading directly to signup pages, using social proof to close the loop.

Founder takeaway: Don’t run one-size-fits-all Meta campaigns. Map ads to funnel stages and send users to landing pages that continue the story.

Google Ads: Capturing Demand, Not Just Clicks

Zapier runs over 400 Google ads covering everything from branded terms to competitor comparisons to feature-specific queries like “automate Shopify orders.” Each click leads to a page tailored exactly to the search intent.

Founder takeaway: Audit your search terms. If the landing page does not directly match what the user typed in, you are losing conversions and wasting budget.

LinkedIn Ads: Building Trust With Decision-Makers

Zapier uses LinkedIn not just for features, but for authority building. They combine product carousels with thought-leadership content like “The AI Readiness Playbook.” It is less about immediate signups and more about shaping perception with the people who approve budgets.

Founder takeaway: Use LinkedIn to build credibility before the demo call. Share insights, playbooks, and industry trends alongside product ads.

The Bigger Picture

Zapier’s strategy works because every channel has a defined role:

Meta drives volume and engagement
Google captures high-intent searches
LinkedIn builds trust with decision-makers

When you connect those pieces, you stop running isolated campaigns and start building a system that compounds over time.

If your ads are not connected, ask yourself: what is the role of each platform in my funnel, and does my creative and landing page strategy reflect that?

Want to Go Deeper?

I just released a full YouTube breakdown walking through Zapier’s funnel step by step - including examples you can borrow for your own SaaS campaigns.

Watch the full breakdown here.

And if you are ready to build a full-funnel ad system for your own brand, Roveir can help. Apply to the B2B Accelerator and let’s scale your growth engine.

See you in the next one,

Harsh
Founder @ Roveir

P.S. We drop our best scaling tips, ad breakdowns, and wins over on our socials.

Instagram
TikTok
LinkedIn
Youtube

Give us a follow so you don’t miss the good stuff!

Creative Refresh: When & How to Rotate Ad Creatives

Harsh Kang — Mon, 29 Sep 2025 00:27:02 +0000

Let’s face it - nothing lasts forever, not even your best-performing ad. If you have an ad right now working well - great, but just know the time will come to an end.

I’ve seen ads that crushed for 2 months, drop in performance and turn into burners.

Just like you need a refresh by taking some time off, maybe relaxing by the beach, your ads also need a break. A creative reset brings them back renewed, ready to work harder and perform better than before.

Like I said, I’ve seen ads start strong, pulling in great CTRs and low costs… only to quietly fizzle out a few weeks later. These ads didn’t “stop working” because the product changed but the audiences just got bored.. You can only run your winning ad for so long.

That’s where creative refresh comes in. Knowing when and how to rotate your ad creatives can mean the difference between scaling profitably and burning through budget.

Here’s how you can keep your ads fresh, conversions high, and performance consistent 👇

First, it’s important to understand WHY your ads may not be so effective.

Why Creatives Burn Out

Ads lose novelty. Even the strongest creative blends into the feed after a few weeks or months.
Buyers get fatigued. They will literally stop noticing your ad, even if the message is strong.

Takeaway: No matter how great your targeting is, stale creatives will stall growth.

Here’s what to look for:

You do not need to guess. Watch for these signals:

CTR drops below 1 percent or falls 30 percent from your average
CPM rises even when targeting has not changed
Frequency passes 3–4 and engagement flatlines

One of these is a warning sign. Two or more mean it is time to rotate.

Your ads need a refresh - Use these guidelines below. It’s what we do for our partners at Roveir

Tweak the hook: Keep the main message, but swap the first 3–5 seconds.
Change the angle: Highlight a different feature, benefit, or pain point.
Swap visuals: New product shots, UGC clips, or design styles.
Test formats: If video was working, try a carousel. If static worked, try video.

Small changes can revive an ad and squeeze out another few weeks of performance, without rebuilding your whole creative library.

Your 3-step “ad refresh” checklist for this week:

Pull a quick performance report: Spot creatives with rising costs or falling CTR.
Pick your winners: Keep the concept but rework the hook, angle, or visual.
Set a reminder: Review creatives every 3–4 weeks. Refresh early.

For a client, MetaTailor 2.0, a SaaS platform, a simple but strategic creative rotations lifted ad creative CTRs by over 109%, while conversions skyrocketed by 157%. The boost came from high-tempo creative testing and rapid iteration. Want the full breakdown? Check out our case study here.

The bottom line is… if your funnel stops performing, it may not the funnel or your targeting. It could simply be creative fatigue. Build refresh points into your budget, watch for the warning signs, and keep your next batch of creatives ready to launch.

Don’t know what types of ads are the ones that actually convert? Here is our creative insights on the types of ads that perform the best.

P.S. If you’re interested in the tech space, make sure to subscribe to my YouTube - Harsh Tech Growth Marketing

Need help building your next set of high-converting ads or even a Full Funnel Growth Engine? Work with us.

Keep your ads sharp, your audience engaged, and your budget working for you - not against you.

Harsh
Founder @ Roveir
Connect with me on LinkedIn

P.s. We drop our best scaling tips, ad breakdowns, and wins over on our socials.

Instagram
TikTok
LinkedIn
Youtube

Give us a follow so you don’t miss the good stuff!

Stop Running Ads That Don’t Convert

Harsh Kang — Sun, 07 Sep 2025 14:44:59 +0000

Hope y’all had an excellent week! I’m currently sitting at this cool cafe in London 🇬🇧. Most of my readers are in the US, but if you’re in London, let me know! Or if you’ve been here and have some recommendations, email me some!

Here’s photo of a phone booth here in London (with a glimpse of a black cab on the right)

Random Phone booth in London - Shot by Me!

Today’s newsletter is going to be about fun part about ads - the creative piece.

Now let’s be real for a second.

Most ads get ignored. You’re probably just scrolled past a few recently without even knowing it.

And it probably might not be because the product is bad, but because the ad creative is just not getting there.

When it comes to building creatives out - you need to make sure you have certain types in place matching the buyers journey. Something that makes buyers stop, click, and book a demo in the future.

After working with hundreds of SaaS campaigns at Roveir, I’ve seen one thing hold true: the right creative can mean the difference between wasted budget and consistent pipeline. and the ads that consistently convert fall into a few proven buckets.

Here’s the framework you need to follow 👇

1. Benefit-Oriented Ads

These ads skip the product features and go straight to the outcome founders actually want.

Thinks messaging like:

“Close deals 40% faster with automated follow-ups.”
“Cut reporting time from hours to minutes.”

Here are a few examples I found that outline the product benefit quite well.

👉Rewrite one of your ads today so the headline is the transformation, not the tool.

2. Differentiator Ads

When every competitor promises the same result, you need to spotlight the one thing only you can do.

Some copy examples

“The only CRM with native Slack automation.”
“No-code customization in minutes, not weeks.”

Instantly and Zapier here crush it.

👉 Ask yourself: if a prospect only remembers one thing about us, what should it be? Build your ad around that.

3. Proof-Based Ads

Promises don’t sell in SaaS. Proof does. Use hard numbers, logos, or testimonials.

Copy Examples:

“Trusted by 1,200+ SaaS teams.”
“Rated #1 in G2 Crowd for Customer Support.”

Deel crushes proof ads!

👉 Grab one stat from your last client success story and test it in an ad headline.

4. Pain-Point Ads

Nothing grabs attention faster than calling out the exact frustration your audience feels.
Examples:

“Still exporting CSVs at midnight?”
“Sales blaming marketing again? Fix it in 1 dashboard.”

Clickup & Active Campaign are perfect examples of companies doing these well.

👉 Write down your top 3 customer complaints. Each one can become an ad.

Bonus: Meme Ads 🎉

Yes, even in B2B. A well-timed meme not only gets shared but makes your brand memorable.

Check out these Meme Ads!

👉 Next time you scroll LinkedIn, save a meme format you like. Try adapting it to your niche. You’ll be surprised at the reach.

The DEEP DIVE Video on SAAS ADS

Ad creatives really matter - I hope you can see that. I actually made a video covering ad creatives in more depth. You’re going to want to check this video out 5 Proven SaaS Ads That Convert

Thanks for Reading - Build Your Ads

Now you know exactly what your ad creative strategy needs to be. I wanted to showcase companies like Zapier, Deel, Active Campaign, Clickup, Typeform etc because all these companies have generated millions of dollars from setting up the right performance marketing strategy (with the right ads).

At Roveir, we’ve helped SaaS founders scale ad performance by building campaigns around these exact styles, and the difference is night and day. If you’re looking for help, check out the SaaS Accelerator we have.

Ready to refresh your ads? Let’s build your creative engine together.

All the best,

Harsh

Founder @ Roveir

Connect with me on LinkedIn

Roveir Socials - We drop our best scaling tips, breakdowns, and wins over on our socials.

Instagram - We put out short form content to help SaaS companies
LinkedIn - Keep up to date with our Agency and what we've been up to
Youtube - I’m putting out some great Long Form content here for you

Give us a follow so you don’t miss the good stuff!

Fix Your Landing Page in 5 Minutes (SaaS Edition)

Harsh Kang — Sun, 24 Aug 2025 13:57:09 +0000

Hey there 👋

It’s been quite some time since we last spoke, but things have been very busy at Roveir. We’ve grown our team, brought on some incredible clients and rolled out many campaigns that are scaling faster than ever.

Here’s a few companies we just brought on:

1. ComputeSphere: Cloud infrastructure optimization platform; we’re running targeted ad campaigns to drive qualified leads.
2. Varsi: Team onboarding and workflow automation tool; we’re managing LinkedIn campaigns to boost traffic and user sign-ups.
3. AnyHire: Recruitment and HR platform for small and medium businesses; we’re executing LinkedIn ads to generate leads and onboard new clients.

https://giphy.com/

Lately, I’ve seen landing pages throttle demand generation - aka the landing page isn’t doing its job.

Today I’ll share the exact structure we use to build high converting landing pages for SaaS companies. So, let’s break down exactly how to build a landing page that turns clicks into customers 👇

❌ 3 Common Mistakes That Kill Conversions

There are three things which are critical upfront. Make sure you’re doing this right.

Confusing and Non Converting Headlines:
1. Your headline is the first thing visitors see. Founders try to be clever and “technically unique”, leaving visitors unsure of what you actually do.
2. Keep it simple, and easy to understand.
3. What is the outcome your product provides and what does it solve? That’s it. Make it easy and simple, and use language so that even a 5th grader can understand.
Lead Capture Form:
1. Your intention driving traffic to your landing page is to capture leads. I see founders asking for way too much info. Recently, I had a founder asking 13 questions in their lead form.
2. This can be fine for some companies with authority - but usually you want to just ask the minimum number of questions you need.
3. Stick to this format
  1. Name - So you can reach out to a person
  2. Email - Allows you to reach out to via email for re-targeting purposes
  3. Phone Number - if your sales process is also based on phone calls, this lets you call leads in the future. Its not always needed
  4. 2-3 Qualifying Questions
    1. Make sure to really think about - what is needed at the minimum to kick off your sales process
    2. Also here, you should qualify leads as well. The question to raise to yourself is - for your customer, are you looking for a certain qualifier
      1. This could be MRR, Employee Count, Industry etc.
Zero Proof and No Trust:
1. You say you can Reduce Cost by XYZ, or Increase Revenue by XYZ but you have no testimonials, logos, or case studies to back up your claims.
2. So why should a lead trust you?
3. Go reach out to your current customers to get testimonials and understand the true impact your product has had to build case studies.
4. Add as much social proof to your Landing page as you can.

Fixing even one can lift conversion rates by 15 - 30%.

Now that I’ve covered the 3 mistakes, let's jump into the blueprint you need to build out your high converting landing page.

✅ The Landing Page Blueprint (What Actually Works in 2025)

Before you take a look below, open up your landing page and see if you have these nailed down.

The hero headline:
1. This is one of the most important pieces on your page, it’s the first thing people will read. If you get this wrong, you’ve already lost the visitor.
2. Make sure to clearly state the outcome your product or service delivers.
The support line:
1. Think of this as your “why now?” If you don’t add context or proof here, your visitor won’t understand why they should care today.
The hero visual:
1. People process visuals faster than text. A short product demo video or a clear image instantly shows what you do and builds trust.
The CTA:
1. Don’t overthink this. Your button should say exactly what you want the visitor to do: “Book Demo” or “Get Started” works far better than something vague like “Learn More.”
The trust indicators:
1. Logos, testimonials, or even a single stat can shift a visitor from skeptical to confident.
2. Don’t bury your proof, put it front and center.
The benefits list:
1. Keep this short and punchy.
2. In 3–5 bullets, answer the one question every visitor has: “What’s in it for me?”
The Lead Capture Form:
1. The shorter, the better.
2. At this stage, you don’t need their life story, just enough info to start the conversation.
  Here’s a quick visual guide to what a strong, conversion-focused hero section looks like:

If you’re not sure where to begin, here are the tools I rely on to organize content and bring a high-performing landing page to life.

COPY
1. Start by drafting the copy and outlining a rough layout in Google Docs.
DESIGN
1. Map out the structure and create wireframes in Figma to visualize every page.
DEVELOPMENT
1. When it’s time to build, customize, and launch (without touching code) - turn to Webflow.
2. Honestly this is the best website builder ever. Everything we’ve made has been on Webflow - it’s easy to get started with and you can scale very easily with it as well.

Ready to Turn More Clicks Into Customers?

I just made two videos around conversion focused for B2B SaaS companies.

👀 Check out my video on how to make High-Converting Landing Pages here

Once you’re done with that, you should also watch this video on how to optimize your entire funnel, outside of the landing page as well. 👇

🚀 If Your Landing Page Isn’t Converting - Book a call with us to see how we can help?

📌 See how we’ve helped Metatailor convert 157% in new customers!

When you’ve been building landing pages for as long as we have, you realize it’s not just about making them “pretty”, it’s about making them work as well.

Get your landing page right, and it won’t just boost conversions - it’ll set the tone for stronger results across your entire funnel.

If you need help with Paid Ads, Creative Deployment or CRO - Reach out to me here. If you have any questions, feel free to reply back to this email as well!

All the best,

Harsh

Founder @ Roveir

Connect with me on LinkedIn

Roveir Socials - We drop our best scaling tips, ad breakdowns, and wins over on our socials.

Instagram - We put out short form content to help SaaS companies
LinkedIn - Keep up to date with our Company and what we've been up to
Youtube - I’m putting out some great Long Form content here for you

Give us a follow so you don’t miss the good stuff!

Why You Should Skip SEO & Focus on Paid Ads

Harsh Kang — Sun, 16 Mar 2025 22:30:35 +0000

Happy Sunday 👋

I’m currently sun bathing, trying to get in some Vitamin-D, while writing this newsletter for you. As an entrepreneur, things get crazy all the time, so I’m prioritizing my health a little more. Next up will be cold plunges (hopefully next week I’ll be writing this while I’m in a cold tub)

Let’s cut to the chase, SEO is incredible but it’t not the best first move for startups.

I see so many founders investing time and money into content, backlinks, and SEO strategies, only to realize it takes months to pay. If you’re trying to get traction, waiting 6-12 months for SEO to bring in leads and customers isn’t a viable strategy.

Not just that, but while you're scaling your company, you don’t really know what your customers really want. You’ll likely pivot to new things, meaning your SEO strategy will completely change.

What’s the alternative? Organic growth paired with Paid Ads.

If you want instant visibility, fast user acquisition and a scalable growth engine, Paid Ads will let you test out the market need immediately.

1. Paid Ads vs. SEO: What’s the Difference?

Both Paid Ads and SEO are marketing strategies that bring in customers - but they operate very differently.

Factor	Paid Ads 🚀	SEO 🕵️‍♂️
Speed	Instant traffic	Takes 6 months to rank
Cost	Pay for clicks, but immediate results	Free traffic, but costly in time & resources
Scalability	Easily adjustable budget & targeting	Hard to scale quickly
Control	Full control over audience, messaging, and visibility	Dependent on Google’s algorithm updates
Intent	Target specific audiences ready to buy	Mostly informational traffic

The Key Takeaway? Paid Ads give you immediate control, speed, and scalability - all things that startups need to survive.

2. Why SEO Isn’t the Best First Move for Startups

SEO is valuable, but here’s why it shouldn’t be your first growth strategy:

❌ It takes 6-12 months to see meaningful results
❌ Requires ongoing content creation & backlinking
❌ Algorithm changes can destroy your rankings overnight
❌ High competition - especially for early-stage startups

For startups, time is money. The first 6-12 months are critical, and waiting around for SEO to work isn’t an option.

3. Why Paid Ads Are the Best Growth Strategy for Startups

If you’re looking to grow fast, Paid Ads should be your go-to strategy. Here’s why:

✅ Instant Visibility - Show up in front of your target audience immediately
✅ Hyper-Targeted Reach - Advertise to exactly the people who need your product
✅ Scalable & Adjustable - Increase or decrease spend based on performance
✅ A/B Testing Capabilities - Test different messaging, landing pages, and offers in real-time
✅ Drives Conversions, Not Just Traffic - Unlike SEO, Paid Ads put your offer in front of people ready to take action

Think of Paid Ads like fuel for your startup - it gets you moving fast while you build everything else around it.

4. Case Study: How Paid Ads Drove 1,700+ Leads for Robotor

Let’s look at real numbers from a company that leveraged Paid Ads for growth.

Robotor, one of my clients, needed a way to quickly generate high-quality leads without waiting months for SEO.

We launched a Paid Ads campaign targeted at decision-makers in Robotor’s industry.

The result? Over 1,700+ leads in just a few weeks.

🔗 Read the full case study here

5. How Startups Can Use Paid Ads Effectively

If you’re ready to get started with Paid Ads, here’s a simple framework:

1️⃣ Choose the right platform: Google Ads, Facebook, LinkedIn, or Twitter - wherever your audience is.
2️⃣ Target the right audience: Use interest-based & retargeting campaigns.
3️⃣ A/B test creatives: Try different messaging, visuals, and landing pages.
4️⃣ Track & optimize: Use analytics to double down on what works.

Want help setting up high-performing Paid Ads for your startup? Let’s chat.

Final Thoughts: Don’t Wait for Growth - Accelerate It 🚀

SEO is a long-term play, but if you’re a startup that needs fast, scalable, and predictable growth, Paid Ads should be your first move.

Start smart. Start fast. Start with Paid Ads.

📩 Have you used Paid Ads for your startup? Reply and let me know your experience!

If you’re looking to scale or get started with Paid Advertising, you can chat with my or my team here high-converting Paid Ad strategies.

I’ve helped over 40+ founders now, check out the work we’ve done here.

I hope this helps you make the right decision. At the end of the day, get that early traction originally, then start scaling fast!

Thanks,

Harsh Kang

Founder @ Roveir

Connect with me on LinkedIn

My 2025 Growth Marketing Tool Stack (That Actually Works)

Harsh Kang — Mon, 24 Feb 2025 15:06:00 +0000

Howdy 🤠

Last year I spent $40,000 on tools.. YES, $40,000 💸

Source: Reddit

Last week, one of my clients asked me what tools his team should be using for marketing and growth for his company. So I thought why not this week, share a list of tools I recommend.

Personally, I’ve spent way too much on tooling, tested hundreds of marketing and tools, and honestly? Some were absolute game changers, while others... just a waste of money.

So, to save you the time (and frustration), here’s my ultimate tool stack for startups that want to scale - without the fluff.

For me, I pick tools that are:

Easy to use
Affordable
Let you move fast
Scalable

Everything here is widely used by tech founders, startups and us at Roveir. Think of this as your marketing and sales tool stack.

Summary Of Tools

Type	Tool	Common Usage	Discounted Links
Notes, Docs, SOPS … Everything Writing Based	Notion	- For task management. No need to pay for a tool, just use Notion. - All my company SOPs are on Notion - This lite ‘website’ is also host for Free	You can get a 30 day free trial here
Contracts	PandaDoc	DocuSign got too expensive. Pandadoc is great and offers the same features at a lowered cost.	Get a 14-day free trial using this link
Social Media Management	Later	Schedule all your posts on X, LinkedIn, Instagram, Facebook etc in one go. You can also create a social media posting calendar.	14 Days Free using this link
Lead + Email Automations	Apollo	Best tool to find new leads, set up automations and close deals! Nothing is better - this is an All-In-One Solution!	Get Apollo for Free using this link
CRM	Pipedrive	If you have a B2B/SMB aspect, think company partnerships with longer term sales journeys. A CRM lets you manage this completely.	We’re a partner with Pipedrive - if you use this link, you get 30 days free. * To get 30 days free, you must use this link.
Automations	Zapier	- Much better than Make for automations. - Automate Waitlist Users to your Email Marketing tool. - Automating the sending of leads to your CRM.	Free Plan with Zapier
Email Marketing	Active Campaign	Best for tech companies - Easy to Use, Scalable - Automation Friendly	14 Days Free if you use this link
Website Building	Webflow	- No code tool, easy to build webites with speed. - Please do not use Wix, Wordpress or anything else. It’s not worth it.	Get started for Free
Meetings	Calendly	- Lets you easily book Demo Calls - Book sales (B2B) Calls	Everything else is crap…. Calendly rules
Meetings/Follow-Ups	Fathom	- Record yours calls with Video, Transcript. - Gives you Next Steps, Action Items - Sharing with your team	Get Fathom for Free Here
Payment	Stripe	- Plan Payments for your tooling - Auto Invoice and Receipt	Stripe
Communications	Slack	- We use Slack for everything team related. The best team communication platform. - Great for communities	Here is Slack
Product Analytics & Data	PostHog	- Great for early startups, under 100,000 users - Similar to Amplitude - Cheaper but limited	PostHog
Product Analytics & Data	Amplitude	- Great way to track marketing and product metrics based on data across web-application, mobile apps etc - Easy to integrate marketing platforms to identify CAC and other metrics	One Year Free for Startups
Data Tracking/Metrics	Segment	- Data Collection and Sending - Collect Data from Web App, Mobile Apps, CRMs and other sources - Great if you have multiple sources of data - Send data to multiple Sources (GA, FB, Meta, Amplitude, CRM etc) - Helps you cut on development time	Segment
Form Submissions	JotForm	- Great for Lead generation (contact forms, signup forms) - Surveys & feedback collection - Event registrations - Automations	Get Started for Free

This week’s been wild - there is no sponsor for this newsletter but I did want to ask. If you want your product in front of thousands founders and marketers, send me an email at hello@roveir.com and I can outline the packages.

Now, let me expand on some of the tools, and why I recommend them.

🔥 Automation & Workflows

Zapier:
- Automates workflows by connecting thousands of apps, saving time on repetitive tasks. Aka leads to CRM platforms, managing contact forms to CRM.
- Great if you have a B2B Sales Journey
- Another tool is called Make, it’s slightly cheaper but I ran into several issues trying to just set up automation.
- 👉 Link to Tool: Zapier
  - They have a free plan!

📊 CRM & Sales

Hubspot is the best CRM - but you’ll be paying thousands of dollars a month. We’ve gone through many CRMs ourselves and for our clients now.
A great, affordable option is Pipedrive.
Pipedrive:
- User-friendly
- Affordable
- Great if you have a B2B Sales Journey
- Set up a CRM tool sooner than later. It’s a great way to manage you leads and deals.
- 👉 We’re a partner with Pipedrive - if you use this link, you get 30 days free.

📩 Email Marketing & Customer Engagement

MailChimp is most common, but its crafted for e-commerce and service industry.
For startups, the most feature-full, affordable option is:
ActiveCampaign:
- Email marketing and automation platform that helps businesses nurture leads and drive conversions.
- This would be for the B2C angle of your product
👉 14 Days Free if you use this link

🌐 Website & Analytics

I don’t know why so many founders screw this up.
Trust me.. No Wix, No Wordpress, No BS 💩
Webflow
- A no-code website builder that let you quickly make websites that look cool!
- All tech companies use this!
- Speed is critical and Webflow lets you make websites FAST.
- 👉 Get started for Free

📞 Demo Calls & Sales Calls

For B2B: Leads can book a call
B2C: Booking Demos
Calendly:
- 👉 Everything else is crap…. Calendly rules

📅 Meetings

Our team has over 20+ calls a day, team calls, 1:1s or sales calls.

Use Fathom Recorder to keep track of whats going on.

Fathom allows you to:

Record yours calls with Video, Transcript.
Gives you Next Steps, Action Items
Sharing with your team
👉 Get Fathom for Free Here

💵 Payment Processing

Stripe

Nothing else beats Stripe. The fees can start to add up, but the connivence far outweighs anything
👉 Stripe

👏 Team Communication

You probably have it but if not, Slack

We use Slack for everything team related. The best team communication platform.

Sometimes it might be hard to choose the right tools, but remember keep it simple, pick tools that will grow with you and look for integrations. Don’t forget, these tools are here to make your life easier, so don’t overcomplicate your stack!

I hope this helped you out. If it did, email me back and let me know a tool you learned about which you didn’t know.

Lastly, I’ve now helped over 40 founders with growth marketing (GTM Strategy, User Growth, Funding, B2B Sales ...) - if you’re looking for help with scaling your startup, reach out and let’s chat.

Thanks,

Harsh

Check out my LinkedIn

Growth Marketing Company Roveir

Your Startup’s Secret Weapon in 2025: Founder Led Growth on LinkedIn

Harsh Kang — Sat, 15 Feb 2025 20:04:37 +0000

Hi there,

Hope you had a great valentines day! And if not.. don’t worry, at least I’m here for you. 🤜 🤛

Making You Laugh (Source)

Now let’s be real, when it comes to growing your startup, the connections you build with customers, investors, and partners are CRUCIAL.

And in 2025, the best way to build trust isn’t through corporate branding, it’s through you as the founder.

Today, I’m going to show you how to get started, some tips and tools you can use!

Check out what my posts just got this week…

Just a few weeks after I began publishing on LinkedIn every day, one of my posts went viral, receiving over 37,000 impressions in a single week. In addition to increasing traffic to Roveir, these posts resulted in 4 new partnership calls. 🤯

How did I manage to do this? This is founder-led growth, and here’s how you can start too. Let’s talk about it 👇

What is Founder Led Growth? 🤔

Ever notice how some founders seem to effortlessly build trust, attract customers, and land partnerships, just by showing up on LinkedIn? That’s founder led growth, and in 2025, it’s a trend you definitely don’t want to miss out on.

At its core, founder led growth is when the founder becomes the face of their company’s growth strategy. Instead of hiding behind a brand logo, they actively engage with their audience by sharing insights, telling stories, and building direct relationships that drive business success. In a world full of AI-generated content, authenticity wins.

When a founder actively shares their expertise and personal connection they:

Attract customers & investors
Close deals
Open doors that traditional marketing can’t
Build trust with potential customers
Create inbound demand

If you’re still wondering if building on founder growth on LinkedIn actually works, just look at the impact it’s had on real businesses. Some of the biggest success stories on LinkedIn didn’t come from ad spend or polished corporate campaigns, they came from founders who showed up and built real connections.

Check out Justin, Alex and Amelia. They’re all crushing it on LinkedIn right now 🤯

Justin Welsh

The Saturday Solopreneur

What He Built: A platform helping solopreneurs grow profitable personal brands.

Impact: Scaled his one-person business to $5M+ in revenue using purely organic LinkedIn engagement, zero paid ads.

What He Posts:

✅ Daily insights on entrepreneurship and solopreneurship

✅ Personal branding strategies to build authority

✅ Actionable business advice for founders looking to grow without funding

Alex Lieberman

Co-founder of Morning Brew

What He Built: A media company that turned business news into engaging, digestible content for young professionals.

Impact: Used B2B content marketing to scale Morning Brew into a highly profitable media brand.

What He Posts:

✅ Behind-the-scenes insights into growing and selling a media business

✅ B2B content marketing strategies that drive audience engagement

✅ Casual, conversational takes on business, productivity, and mental health

Amelia Sordell

Founder of Klowt

What She Built: A personal branding agency that helps entrepreneurs and executives grow their presence on LinkedIn.

Impact: Built a highly engaged audience by consistently sharing authentic, transparent content on personal branding and entrepreneurship.

What She Posts:

✅ Video content on personal branding & LinkedIn growth

✅ Authentic storytelling about the highs and lows of being a founder

✅ Content creation strategies to help others build an audience

Okay, there are tools and strategies that can help you, but FIRST - JUST START.

People crave insights. They want to hear about your strategies, lessons, growth hacks, wins, and even failures. Your journey is your content, and people are more interested in it than you think.

Let’s get you started: Here’s What To Do 💪

Post at least once a week. There is always something to talk about that happened during the week. A win, a lesson, a hack discovered, an update! Ideally you should get to a daily post cadence.
Comment on industry posts to engage with your audience and build your network by connecting with other professionals.
Don’t be afraid to get personal! Sharing wins and lessons help build that trust through transparency.
Use LinkedIn Creator Mode to build visibility quicker.

If you need another example within reach, check out my LinkedIn. I post 3-7x a week myself!

The secret? Authenticity. People can easily identify generic, AI-generated content, so avoid using them. You'll be shocked at the possibilities that present themselves if you show up and share your story.

I’m Busy and Don’t Have Time To Post.

The Tool I Use - Automate Content

As a busy founder myself, I’m stuck all day in client calls, team meetings, demos, or sales calls… my time is spent on Zoom all day. I created this app where automatically you can get LinkedIn posts from your TRUE insights on the calls you’re already having.

We’re currently in Beta, but if you’re interested, you can apply for Early Access. Just send me an email back to this, and I’ll get you set up. Or you can apply here.

Automate Content - FREE

If you just shared a LinkedIn post, reply back to me so I can engage with this.

If you’re new here, I’m the founder of Roveir - where we help founders scale their companies with growth marketing.

Some of my recent wins:

I hope you have a great week! If you did something special for Valentine’s reply back and let me know (I need ideas for next year)

Thanks,

Harsh

P.S. I’ve started, and trust me… it works.

Check out my LinkedIn to see what we’re building at Roveir.

Presidential Elections & Meta Ads Costs: Here's How to Beat the Surge

Harsh Kang — Tue, 29 Oct 2024 16:50:00 +0000

I know its not the usual Sunday email - but I’ll be honest, things have been really busy on my end and I wanted to help you with Meta Ads. I’m actually currently in Europe, meeting with some of my EU clients. (If you’re in the EU, reach out - I may ask you for reccomendations).

Now, lets talk about the elections and the impacts to Meta Ads. It’s no secret that ad costs are climbing as we head into the 2024 U.S. elections, and if you’re running campaigns on Meta, you’ve probably felt the hit - trust me, we have too.

Here’s the deal: political campaigns are throwing billions into Meta, driving CPMs and CPCs through the roof. This means a lower ROAS if your targeting customers in the US.

But don’t panic - we’ve got your back.

How We’re Tackling the Surge

We’ve tested multiple strategies in-house, and while Meta’s Advantage+ audience is great, in times like these, it’s essential to get more specific. Here’s what worked for us:

Custom Targeting: Instead of leaving everything to Meta’s algorithm, we manually added suggested audience segments. By narrowing down our targeting, we started seeing a drop in CPMs and cost-per-purchase.
It’s a constant trial-and-learn process, but narrowing your audience can help cut through the noise of big-budget election campaigns.

Lookalike Audiences: Retargeting and creating lookalikes of your most valuable customers is another golden ticket. With all the election ad dollars flying around, you want to ensure your ads land in front of people who actually care about your product. This gave us a higher chance of converting despite the political spending storm.

Time Scheduling: Don’t sleep on time slots! High-spend periods like elections call for a return to basics. We revisited time schedules to figure out when our ads were performing best. Hint: It wasn’t when everyone else was bidding
By optimizing the times our ads were running, we cut down on competition and boosted our ROI.

Old Fashioned Targeting Comes Back

Political campaigns are casting wide nets, which means the cost for broad targeting is through the roof.

Instead of relying on Meta’s Advantage+ audiences, we’ve shifted to old-fashioned, manual targeting. By refining specific audience segments and leveraging first-party data, we’ve managed to regain control of CPMs and focus on more qualified audiences, even in a high-spend environment.

Focus on Lower-Funnel Conversions

Rather than focusing on branding campaigns during these high-cost periods, we’re concentrating on lower-funnel conversions. Retargeting campaigns and nurturing warm leads are much more efficient during this time. By focusing on users already familiar with the brand, we’ve maximized our budget without losing out to the political ad frenzy.

Why This Matters Now

Total U.S. political ad spend will hit $12 billion in 2024 - a 30% jump from 2020. Digital channels are seeing a 156% increase alone. If you’re wondering why your ad costs are going haywire, this is why. But here’s the good news: this period is temporary, and with the right strategy, you can come out on top.

One Last Thing…

Whether you’re already leveraging Meta Ads or looking to start - now’s the time to craft and optimized ad strategy. Election year or not, smart targeting and timing will help you push through without burning through your budget.

If you’re even thinking about running Meta Ads, do reach out to my team and see how we can help you.

You can also book a call with my team directly.

Best,

Harsh

PS. If my newsletters are helping you - please let me know by tweeting at me or emailing me back

Community-Driven SaaS Growth: Utilizing Discord, Reddit & More

Harsh Kang — Sun, 22 Sep 2024 16:52:00 +0000

Hey there,

It's 9PM on a Saturday night - I’m writing to you because I have something important you need to know.

Sourced from Wall Street Journal

Before I get into that… Some of you know that Meta Ads have gotten very expensive in the USA. Over the past two weekss, I’ve heard many stories about CPRs rising - the main reason is because of peak interest in election based content (Your bidding against this content). Also, Trump and Harris campaign teams are pumping in millions of dollars a month on paid ads.

For my clients, I’m doubling down on Look-A-Like Audiences, Retargeting and placing cost caps as well to continue driving revenue. If you’re currently struggling with high CPRs and reduced ROAS, book a consultation with me and I’ll help you build out a stronger Meta Ads Campaign Strategy.

Growth Through Communities

Let’s chat about growth through communities using platforms like Discord, Reddit, and other community hubs, where SaaS companies have seen phenomenal engagement and product adoption. These platforms can serve as a powerhouse for building loyal user bases and increasing retention rates.

8 Steps to make the most of community-driven growth for your SaaS company

1. Define Clear Community Goals

You can’t just jump into a platform without clear goals. Are you trying to increase product adoption, gather user feedback, or build brand loyalty? Defining these goals upfront helps shape your content, user activities, and engagement strategies.

With channels, you can achieve all these at once too! But stage out your launch based on where you are with your product.

How to Define Clear Community Goals:

Set measurable objectives: Decide whether you’re aiming for higher engagement, product usage, or user feedback.
Target milestones: Identify benchmarks like a specific number of active members or engagement rate.
Create sub-goals: For example, one goal could be increasing product adoption by 20% in three months, which could be broken down into content or event strategies.

Pro Tip: SaaS companies that align their communities with product adoption goals often see a 22% increase in user engagement and retention.

2. Pick the Right Platform for Your Audience

Choosing the right platform depends on where your users already spend their time. Discord and Reddit are popular for SaaS companies, but Facebook Groups and Slack also offer valuable opportunities.

Discord: If your product is very tech advanced, use Discord. Operational costs on Discord are also low. Just keep in mind, Discord is for the “young kids. Over 53% of Discord users are 25 - 34 years old.
Reddit: With over 70 million monthly active users, Reddit is ideal for niche discussions around your product or industry.
1. Here are a few communities:
Facebook is best for an older demographic. It’s good to leverage these channels to build authority within existing groups to get users, but not my recommendation for a community these days.
Slack is the most professional community - although operational costs are pretty high with their pricing model.

TLDR: Use Reddit or Discord for your community

3. Community Managers & Hiring

Whatever you end up choosing, keep in mind engagement will be very important. You’ll need a community manager to make sure you can continue to drive engagement.

I’d recommend hiring someone overseas to manage your community. Ideally if your community is world wide, you can have two community managers in two time zones. This would be needed for a community on Discord. With Reddit, the community will be less maintenance.

Check out hiring platforms like Upwork, or tweet about hiring a community manager (X is how I hire folks now on my team)

4. Start with Your Early Adopters

Your early users are the backbone of any community. Engage them first, and they will be the voice that attracts new members. Host exclusive sessions, AMA (Ask Me Anything) events, or product deep dives to keep them excited about your product

Product School’s Slack community is a thriving space where product managers connect, share insights, and collaborate on best practices. By nurturing this community, Product School enhances learning experiences and strengthens its role as a go-to resource for product management professionals.

Actionable Tip: Use beta programs to let early users test new features and give feedback. This creates advocates for your product early on and helps create momentum for new members.

5. Offer Exclusive, Community-Only Content

Webinars, case studies, tutorials—create content that is exclusive to community members. This can be a great retention tool and encourages users to stay engaged.

How to Offer Exclusive Content:

Host Members-Only Webinars:
- Use platforms like Zoom or GoToWebinar to host events and share the link only with community members.
Create a Resource Hub:
- Build a password-protected page on your website that offers downloadable case studies, white papers, and more.
Use Platform-Specific Features:
- On Reddit, create "flair" for community members who complete certain tasks.
- On Discord, use role-based permissions to grant access to private channels for your best contributors.

Pro Tip: Members-only webinars can fuel curiosity and encourage non-community members to join. SaaS companies often use these for product education, which leads to higher feature adoption rates.

6. Community-First Product Development

Your community is invaluable for gathering feedback and ideation. It can be your testing ground for feature rollouts or identifying pain points. This direct line of communication is essential for understanding user needs.

How to Use Community Feedback for Development:

Create Polls or Surveys:
- Use Slack or Discord channels to gather feedback directly from users on new features.
Offer Beta Access to Community Members:
- Let them try new features first and provide feedback before the official launch.

Example: Companies that use their community for product ideation report a 17% faster product development cycle.

7. Gamify Engagement

Introduce elements like leaderboards, badges, or rewards for participation. This keeps the competition healthy and encourages more activity.

How to Gamify Engagement:

Create a Points System:
- Assign points to users based on activities like attending webinars, answering questions, or providing feedback.
Offer Rewards:
- Give out badges for top contributors or offer discounts on SaaS subscriptions for reaching milestones.

Pro Tip: Incorporating gamification strategies can drive a 40% increase in participation, encouraging both new and long-term users to stay active.

8. Measure, Iterate, and Grow

Your community is a living entity - one that requires regular nurturing. Measure user activity, participation rates, and feedback trends, then use this data to iterate your engagement strategies. Use tools that integrate community data with your CRM to understand the impact on retention, LTV, and churn rates.

How to Measure Community Engagement:

Track Metrics via Platform Analytics:
- Discord offers server insights, Reddit tracks post engagement, and Facebook shows group activity stats.
Use CRM Integration:
- Tools like Pipedrive or Salesforce can be connected to your community data to track how participation impacts key metrics like churn or customer lifetime value.

Metric Spotlight: SaaS companies that integrated community management with CRMs like Gainsight and Salesforce saw a 19% decrease in churn and 13% increase in LTV over a year.

Vendor of the Week: Webflow

This week, I’m shouting out Webflow - if you’re looking to build a new website or planning to re-brand your website, Webflow is the go-to tool for building websites in the tech space.

Whether you’re an early-stage startup or an established enterprise, Webflow offers the flexibility and scalability you need for your website.

We’re actually doing a complete brand revamp and website design and development project for our client right now and the website will be on Webflow. If you’re also looking to re-brand and build an amazing website with us, chat with my team.

Conclusion

That’s it folks - the 8 steps you need to get started with community growth. The reason I made this newsletter is because I notice many companies are NOT using communities for their growth. Seriously, you can innovate on your products faster, build a stronger relationship with your user base and spark up new ideas.

Roveir Growth Community

Some of you may know, I’m building a community for founders and investors focused on Tech Growth - a space where you can learn from others, ask questions and network. We have over 200 in the waitlist - if you’re interested send me an email and I’ll get you in!

If you’re looking for any help with advertising, branding, marketing automation, GTM strategies - my team can definitely help you. Talk to me and my team here.

I also just opened 1:1 consultations now! I can help you with growth marketing for your company in this slot.

Enjoy the rest of your weekend and GO CRUSH IT ON MONDAY.

Thanks,

Harsh Kang
Founder at Roveir & RIS3 Studio

Unlock Growth with Paid Ads and Precision Targeting

Harsh Kang — Mon, 09 Sep 2024 17:08:41 +0000

Hey there! 😊

I hope you’re enjoying your Monday - I know these are meant to come out on Sundays but I was dealing with flight interruptions and delays coming back from Toronto.

I’m currently cuddling with my dog who I haven’t seen for a month now… (I will send a photo of him in the future)

But enough about me, let’s dive into something I’m really excited to talk about today: Paid Ads for SaaS. If you’re looking to drive growth, increase your LTV, and get better results from your ad spend, you’re in the right place.

Let’s break it down:

Why Paid Ads Are Crucial for

SaaS Growth

In the SaaS world, paid ads aren’t just about driving clicks - they’re about long-term relationships. A solid paid ads strategy can help reduce customer acquisition costs (CAC), boost lifetime value (LTV), and improve your overall return on ad spend (ROAS).

Unlike traditional eCommerce, SaaS is all about the subscription model, so we’re playing the long game here. You want your customers to stick around, reduce churn, and move them from trial to paid as seamlessly as possible. And this is where hyper-targeted, well-optimized paid campaigns come into play.

Facebook, Google, TikTok, LinkedIn….. What should I use?

The space can get quite tricky when it comes to building a paid media strategy. Many people fail, because they don’t know what platform to invest their time and resources into.

Here’s a quick breakdown - some of you may have seen this already in my playbooks.

Your platform strategy also depends on the ad spend you are committing too. I see too many companies with lean ad spend but multiple channels… You will FAIL trying to do everything with not much.

Ad Spend vs Platform Strategy

$3,000-$5,000/Month - I’d suggest sticking to a single channel

$5,000 - $10,000/Month - You can begin to open up to a omni-channel marketing strategy

$10,000 - $30,000/Month - You need to have a strong cross functional omni-channel strategy at this point.

There’s never the golden answer when it comes to this platform and ad spend breakdown. In any case, a specific strategy must be designed to meet you business goals.

If you’re looking for help with paid advertising - book a call with my team.

Metrics That Matter for Ads

So you’re running ads.. great! There need to be a few metrics you NEED to pay attention to.

1. CAC (Customer Acquisition Cost)
You need to know how much you’re spending to acquire each customer. CAC is essential for understanding if your campaigns are profitable. If you’re not keeping this under control, your scaling efforts will stall.

2. LTV (Lifetime Value)
This metric tells you how much revenue you can expect from a customer over their lifetime. Ideally, your LTV should be at least 3x your CAC. Focus on nurturing customers, upselling, and building long-term relationships to keep this number high.

3. ROAS (Return on Ad Spend)
A key measure of how effective your ad spend is. In SaaS, ROAS isn’t always immediate—it might take months to see the full return due to the subscription nature of the business. Make sure you’re tracking this over a longer period to get the full picture (aka through a blended LTV)

4. Churn Rate
Churn is the enemy of SaaS growth. Your paid ads strategy should focus on reducing churn by re-engaging users, keeping them active, and moving them toward higher tiers or add-ons. Retargeting is key here.

5. Conversion Rate
From free trials to demos to paid users, each stage of the funnel matters. Optimizing your conversion rate at each step is crucial for scaling. Focus on A/B testing landing pages, personalization, and trial-to-paid conversion flows.

I literally just had a consultation with a company where we audited their paid media accounts, and within a few months we had helped them grow by an additional $1M/YR. If you need help - here’s how you can book with me.

Hyper-Precise Targeting for SaaS

It’s not just about reaching as many people as possible—precision targeting is where the magic happens. Here’s what you should focus on:

Behavioral Targeting: Use tools like Facebook and Google’s data to target users based on their past behavior. If they’ve visited your site, used your free trial, or downloaded an eBook, they’re ripe for retargeting.
Account-Based Marketing (ABM): Especially for B2B SaaS, ABM is a game-changer. You can target specific companies, roles, or even individuals. LinkedIn is perfect for this, allowing you to focus on decision-makers and stakeholders like founders, directors, VPs etc.
Lookalike Audiences: Use your current customers to create lookalike audiences—people who resemble your top-performing users. This helps you find high-value customers faster, without wasting budget on low-interest groups.

Automation: Set It and Scale It

Automation can be a game-changer for your SaaS growth:

Dynamic Ads: Platforms like Facebook allow for dynamic ads that automatically show personalized content based on the user’s past interactions with your brand. This ensures relevance and helps move them through the funnel.
Email Retargeting: Don’t stop at ads—use automation in your email marketing. Tools like Klaviyo or HubSpot can trigger personalized emails when a user interacts with your ads, providing that extra nudge.
Chatbots & AI: If you’re dealing with lots of inbound inquiries, an automated chatbot can help qualify leads, saving your sales team valuable time and ensuring that no one slips through the cracks.

Summary

I wanted to keep this short and sweet - some of you told me I’m OVERLOADING you with information. I hope this was concise and to the point. If my newsletters are helping you - please let me know by tweeting at me or emailing me back.

Consultations

Many of you asked, so it’s time I open up consultations. Usually my fee is higher but my readers get a discount (🤫 shhh… don’t tell anyone)

If you need some immediate help from me with anything regarding growth, strategy, GTM, paid media etc... I’m here!

Vendor of the Week Opportunity

If you’re a company looking to get in front of my readers (founders, investors and marketers) - email me and let’s chat about an opportunity to get you on my newsletter.

Enjoy the rest of your week! I’ll see you back in two Sundays from now.

Best,

Harsh Kang 🤠
Founder at Roveir

DM me so I can follow you back 🙂

LinkedIn

Twitter/X

Instagram

Actionable Steps: CRO Tactics (A/B Tests, Personalization & More)

Harsh Kang — Sun, 25 Aug 2024 15:38:20 +0000

I hope you’re having a relaxing Sunday, and gearing up for some brunch. I’m a fan of avocado toast with poached eggs.

This month, I’m currently in Toronto (Canada) for work and some meetings I needed to attend here. If you don’t know, Toronto is like the New York of Canada - fast paced, work focused with the “work hard play hard” mentality.

By the way, if you’re looking for help with growth marketing, reach out and let’s chat.

Speaking of “work hard, play hard”, let’s get to business:

Today, I’m keeping it simple, straight forward to the point:

CONVERSION RATE OPTIMIZATION (CRO)

What is conversion rate optimization?

Well, firstly conversions are the percentage website visitors who complete a specific action. Things like:

Book a Demo Call
Fill out a Form
Create an Account
Download Application

CRO is the process of increasing the percentage of visitors who do take these actions.

Why is it CRO important?

Say you have a 1% conversion rate, with your conversion being “Download App”

10,000 people visit your website, and 100 people will download your application. (You can pull data like this from Analytics tools)

Now, let’s say you do some “magic” (after reading this playbook) and your conversion rate increases to 2%

10,000 visitors now means 200 people who pay and download your app. Your revenue just doubled.

How to Optimize and Increase Conversion Rates?

Now that you know you’re probably leaving money on the table, here’s 10 things you should look at to improve your overall conversions and get closer.

I usually find my clients don’t think about these things..

#1. Call To Action

Optimize Your Key Touch-points

I can’t believe how many people forget to CTAs on their websites. Use strong, action-oriented CTAs and persuasive copy to guide users through the funnel.

Remember, A/B testing is your best friend here—experiment with placements, colors, and messaging to find what resonates best.

#2. Messaging & Copy

Personalization Drives Engagement

Your product’s unique value should be clear across every touchpoint. Tailor your messages to different user segments based on behavior and role. Personalized experiences aren’t just a trend—they’re a necessity. They make your users feel understood and significantly increase the chances of conversion.

As an example, selling B2B means having enterprise customers with unique pain points. You should be addressing your enterprise audience by making a unique landing page just for them.

#3. User Experience (UX) Optimization

Simplify, Simplify, Simplify

Less is more when it comes to forms and sign-ups. Reduce friction by minimizing fields and making the process as smooth as possible.

Progress indicators are a great way to keep users motivated, letting them know they’re just steps away from completing their sign-up.

#4. Session Replays & Heatmaps

Understand User Behavior

Dive into your site’s analytics with session replays and heatmaps. These tools provide invaluable insights into how users interact with your pages—especially those crucial demo booking and pricing pages.

You will literally see what people do on your website, where they click, what sections are engaging and when they leave…

#5. Customer Segmentation

Target the Right Audience

Segmenting your users based on behavior and demographics is key to delivering relevant messages. Focus your CRO strategy on the most promising segments to maximize conversions.

For instance, SaaS companies that effectively segment their users see higher conversion rates, with segments like founders, VPs, enterprise etc..

#6. Trial to Paid Conversion

Nurture with Onboarding Emails

Your work doesn’t stop after someone signs up for a trial. Use onboarding emails and in-app guidance to help users get the most out of their trial period. This keeps them engaged and increases the likelihood of them becoming paying customers.

Remember, the first step to increasing your conversion rate is engagement—once users are engaged, the likelihood of them converting from a trial to a paid subscription increases dramatically.

#7. Content & Resources

Educate & Empower Your Users

Provide educational content that addresses user pain points. Case studies, webinars, and FAQs should be easily accessible to help users make informed decisions.

This will build trust and authority, which will increase conversions.

#8. Test, Measure & Iterate

Continuous Improvement is Key

Keep testing different elements of your site and user flows. Use data-driven decisions to guide your optimizations and ensure that every change you make has a positive impact on conversions.

#9. Renewal & Upsell Strategies

Keep Customers Coming Back

Don’t just focus on acquiring new customers — invest in keeping your existing ones happy. Use personalized communication to highlight the additional features and benefits of upgrading or renewing.

Studies show that it costs five times more to acquire a new customer than to retain an existing one, so getting users to renew is key.

#10. Personalization & Behavioral Triggers

Automate & Personalize

Set up automated triggers based on user behavior to encourage conversions. Use dynamic content to create a more personalized experience and keep users engaged throughout their journey.

Now you know 10 things you need to be considering if you want to increase conversion rates and your bottom line revenue.

Now, if you just read this and don’t know where to start - 2, 4 and 5 are extremely important. Tackle these ASAP!

If you need help implementing these tactics or want to discuss how they can be tailored to your specific needs - we can do this for you! Reach out to my team here to apply.

My team and I help scale tech companies and growing startups with our growth marketing services.

Vendor of the Week

All of my websites, from Roveir and RIS3 to Harsh Kang and client projects—are built using Webflow. This no-code tool lets you design and develop professional, responsive websites without needing to write a single line of code. It's easy to use once you get the hang of it and offers full creative control.

If you're looking to streamline your web development process, I highly recommend checking out Webflow. It’s been a game-changer for us.

That’s it for this time

I’m hoping this inspires you to take the next step to improve your conversion rate.

That’s it for now, I’m going to find a brunch spot - I need some food. I’ll see you back here 2 Sundays from now.

Remember, if you have a questions around CRO or growth marketing related, you can email me here.

Best,

Harsh 🤠

Founder at Roveir & RIS3 Studio

LinkedIn
Twitter
Instagram

Make sure to send me DM so I can follow you back

Remember, I also have a referral program where you can get Apple Products:

Convert Your Free Users to Paid Customers (Automations)

Harsh Kang — Sun, 11 Aug 2024 17:07:00 +0000

Happy Sunday!

This week I caught up with one of my friends from my Meta/Facebook days. We had a great conversation about the AR/VR space and apparently we both bought the Apple Vision Pro Headset.

I got mine a week ago and I’ve been loving it so far. If you don’t know, I’m a massive fan of Apple Products.

Speaking of Apple, I just opened up a referral program where you can get products like the AirPods Max, Apple TV 4K and more.

Let’s get to the Revenue Automations!

I had a few calls this week with existing and potential clients, all looking to reduce cost of acquisition and increase revenue. (I mean who doesn’t want this?)

So today I’ll be telling you about marketing automation (through email automations) and how you can use it to boost conversion. We got 9% conversion increase for one our clients.

Increase Revenue 💵
Reduce COA 📉
Optimize Marketing Spend ✨

There are only so many customers who will immediately buy your product upon first sight. If you’re acquiring paid customers, you have to understand that you need 7 touch points at minimum to drive conversion. .

Touch points need to educate, inform, provide value, and up-sell.

Email Automation is THE channel to increase touch points at a very low cost and you just need a tool for execution.

How I’m doing this with one of my clients right now?

Background: my client is a SaaS company with a Free and Pro (Paid) Model

You should have two primary goals in mind here:

Introduce customers to your Product (Engagement)
Convert Free to Pro (Revenue Focused)
Retain Pro/Paid Customers (Churn)

My focus is going to be on 1 and 2 with what I’ve coined as the E-T-P Model. We will tackle churn reduction another day.

Email Automation Model

Step 1: Engagement (E)

A free user will not convert to Pro if they don’t first engage with your platform and see value from it.

First comes engagement.

Welcome Series: The best time to drive engagement is right at signup and during onboarding
Engagement Series: Drive true engagement by offering value, demos, tutorial, inspiration.

In the process slide, we use the Welcome Series and Engagement Series for our touch points. Each Series has a set of 3-5 emails at a timed cadence. We also A/B test emails, test designs, time of send and CTAs.

So now, with these two series, you’ve driven free users to engage with your product.

✅ User Engaged - aka they are actually using your product.

Step 2: Conversion (T-P)

With a primed, highly engaged user, it's time to offer value and convert.

You have the option to offer a Pro trial version (value). You can technically skip this part of the funnel but the Trial allows you to collect credit card information with a lowered friction (30 day free trial, which converts to a Pro Plan)

And yes, this will make a MASSIVE difference in your conversion.

If you look at the graphic, some Free Users will move onto Trial and then Pro Users.

Other users will move onto Trial and then cancel. This is an opportunity to get feedback. Remember, these users can still be converted down the road.

With this E-T-P Model, you’ll get more paid users! We’ve seen a 9% conversion uplift by applying the right strategies and continuous improvements.

Tooling - What Tool to Use 🛠️

You’re not manually tracking each user and writing emails to send out to them. That’s a waste of time!

How do I handle email automations for all my clients? Simple - Active Campaign. All tech companies I work with use this. They are the best fit for tech companies, and very technically advanced in terms of features. This means as your company scales, you can scale within Active Campaign. Also, much cheaper than HubSpot. Active Campaign Free Trial

I know some of y’all might be in the e-commerce space. The best tool for e-commerce is Klaviyo.

Data is Gold 🏆

With a true automation, you should have datasets to segment your audience. Active Campaign allows this!

Example 1: A Free user who’s used your app more than 6 hours within a week is likely to convert (User 1), more than one who only spent 1 hour (User 2). The first user is primed for a upsell as they see the value.

Example 2: For User 2, who only utilized your product for 1 hour, you will want to target them to engage with your product, to bring them to a hot spot for upselling.

There may be another user, who signed up for an app and never used it. That’s another segment you can create, to get them to open the app.

Examples of Segmentation

Free User - No Engagement
Free User - Low Engagement
Free User - High Engagement

Thinking ahead for Churn, segments can be:

Pro User - High Usage (Healthy)
Pro User - Low Usage (These users will likely drop off and cancel subscription)

If you have the right data you can also track feature usage. Imagine for a second you have a credit based usage system for a free user, 100 credits free. As a free users nears above 90 credits, you can infer they see value and then email them to convert to pro.

So to enable this, you need tracking, tracking data is gold to create segments. segments allow you to automate your emails based on customer journey.

Automations Rule 🤖

The best thing about automations are, once you set them up, you can sit back and relax. The process itself generates revenue without having to do a thing. Having that said, you’ll need to continue monitoring your campaigns, regular optimization to ensure effectiveness.

That’s all folks! Now you know how valuable email automation can be for your company. I know the process is a bit tricky at first, so if you have any questions - reply back to me here.

If you need help with automation strategy, implementation, email design, copy and messaging - we can do this for you! Reach out to my team here to apply.

My team and I help scale tech companies and growing startups with our growth marketing services.

Lastly, we’ve got a few weeks left for summer shenanigans. Go enjoy your summer and I’ll see you back in 2 weeks.

Best,

Harsh

Founder at Roveir & RIS3 Studio

LinkedIn
Twitter
Instagram

Make sure to send me DM so I can follow you back

Things Are Changing Around Here

Harsh Kang — Wed, 31 Jul 2024 17:10:00 +0000

It’s been a while, but it’s for a good reason…

This will be a very personal email, and more of what you can expect from me.

Before I tell you about the exciting changes, let me give you some background first.

My name’s Harsh - I’ve been the lead writer at Reach Digital Peaks. RDP was crafted for founders and marketers looking to learn more about Meta Marketing and Ad Creatives.

I’ve enjoyed sharing all of this content with you, but it’s time for even more.

Over the last few months, my company Roveir has scaled in multiple industries handling various scope. We’ve now branched off into the SaaS, Gaming, B2B, Hardware, Tech, DTC industries.

All industries which I’m extremely passionate about.

Some of you may not know, my educational background is in tech and marketing (I studied engineering and marketing in college). I’ve worked at small tech startups all the way to companies like Tesla, Facebook.

With my company scaling, I’ve learned quite a bit in the growth space that I want to share with the world.

Some Life and Company Updates

Here are some updates on my life:

I’m no longer the sole founder of Roveir. I’ve brought in a co-founder, Dil Kang - COO at Roveir, to help me out as we grow.
Roveir is now focused in the tech industry - we’re helping tech companies and startups with growth marketing.
We will serve the DTC/E-Commerce space as well through a different entity! More on this in the future.
I’ve launched a new company called RIS3 Studio. RIS3 helps companies with their branding, website, design, UI/UX, Ads, and other creative efforts.
I started the company solo, and now we have a team of 5 FTEs along with 10 contractors supporting our efforts.

We have an igloo where we do most of our work located in Vancouver, BC. (Just a joke since we’re in Canada)

What you can expect from RDP (Newsletter)

I’m going to be more personal. I want to connect with you while sharing my insights around growth marketing. (As I’m writing , I’m enjoying the new way of communication)
Cadence Update: I’ve always struggled to keep up my newsletters on a weekly basis - so screw it. I’ll be sending out my emails every 2 weeks, with deep dives and more value for you.
Sundays are the days I usually have breakfast with my family. This is a family.. you’ll now see me in your inbox on Sunday Mornings. So sip on coffee, relax and hear me out.
You will now see more holistic strategies and insights from me.
1. Marketing Strategies (Automation, Tools, Platforms, Paid Media, Ads)
2. Industry Insights and Updates
3. Growth Tactics I’m personally implementing right now - that are actually working!
4. Updates on my personal life.

My intention is to help you become the best founder, marketer, growth expert - you get to learn from my wins and mistakes.

My Mission Statement:

I’ve sat for months thinking how to frame this the best way. Here’s my mission across all my companies:

Redefine growth by virtue of community and partnerships

I didn’t leave my Silicon Valley days behind for no reason. I’m here to create a new culture and eco-system.

I’m a Human

You might not believe it, but I’m also a human - I personally enjoy hearing from you - how I’ve helped so far and what I can do to make my newsletter even better.

Reply back and send me some of your feedback If not feedback - tell me what your favorite type of drink is (alcoholic or non-alcoholic) 🙂 I’m a fan of espresso shots and a simple old fashioned crafted with sugar cubes not simple syrup.

Hiring

I’m currently hiring for a few roles across my companies.

Graphic Design (Design, Creative, Branding, UI/UX, Ads)
Performance Marketer (Meta, Google, Reddit..)
Chief Creative Director at RIS3 Studio

If you or anyone you know might be interested, please reach out!

Conclusion

I hope you’re excited about this refresh as much as I am. I’ll see you two Sundays from now over brunch.

Until then - enjoy your week

Best,

Harsh Kang, Founder at Roveir

DM me so I can follow you back 🙂

Twitter/X

Instagram

Ads Creative Case Study: Brompton Bicycle: Navigating Expansion with a £19M Boost

Harsh Kang — Mon, 29 Jul 2024 17:04:00 +0000

In today's edition of Reach Digital Peaks, we spotlight Brompton Bicycle's strategic leap forward, fueled by a £19 million investment led by BGF. Esteemed for its iconic folding bikes.

👉 Discover Brompton’s strategies for international market success.

Brompton Bicycle

Brompton has not only marked a production milestone with its one-millionth bike but is also steering towards accelerated growth plans.

What are some of the KEY HIGHLIGHTS?

Investment Milestone: A £19 million infusion from BGF signals a new phase in Brompton’s ambitious growth plans.
Financial Growth: With £130 million in annual revenue for the year ending March 2023, Brompton showcases a dynamic 21% year-over-year growth.
As Brompton gears up for further global expansion, a pivotal element of its strategy involves leveraging Meta-ads to enhance brand visibility and engage a wider audience.

Meta-Ads: Amplifying Unique Value

Ad Shifting Frequency: Every 5-7 days, new ad Creatives are launched and tested

Ad Creative Variety

UGC Style Video Ad Creatives: Showcases the bike's folding mechanism and ease of storage, tailored for audiences in space-conscious living environments.
Static image Ad Creative: Highlights technical aspects like the new 12-speed gear system, showing the bike's performance and quality.

Brand awareness & Promotion based Creatives ✅

Copy Analysis: The copy is informative and aspirational, highlighting the key features and benefits of the products.

Ads Analysis Creatives

Ad Creative 1

Static Image Ad Creative:
Purpose: TOFU - Encourages immediate enjoyment of the product with a financial solution that eases the cost burden.
Note: This ad creatively partners with Klarna to offer a "ride now, pay later" option, appealing to those who desire instant gratification with manageable payments. It features an urban cyclist enjoying the freedom of a Brompton bike, which suggests mobility, convenience, and a savvy lifestyle choice.

Ad Creative 2

UGC Style video Ad Creative:
Purpose: TOFU - Showcasing the convenience and portability of the folding bike for city dwellers and commuters.
Note: This ad displays the transformation of the Brompton bike from its compact, folded state to being road-ready in a few simple steps, highlighting the bike's practicality for urban living.

Ad Creative 3

Product Feature Video Ad Creative:
Purpose: TOFU - Introduce the new feature upgrade to cycling enthusiasts and potential new customers.
Note: The ad's focus on the gear mechanism invites viewers to appreciate the technical advancements of the bike. The clear and bold text overlay ensures the message is immediate, conveying a sense of excitement about the latest model available to customers.

🌟 The Results:

Employing Meta-ads, Brompton Bicycle aims to deepen its connection with cycling enthusiasts and urban commuters worldwide, reinforcing its position as a leader in sustainable and innovative transport solutions.

Conclusion

Brompton's achievements and strategic marketing efforts offer valuable lessons for brands aiming to scale globally while maintaining a commitment to sustainability and innovation.

Revolutionize Your Brand’s Strategy:

Inspired by Brompton Bicycle’s use of strategic funding and Meta-ads for market expansion?

👉 Learn how targeted strategies and a clear brand mission can elevate your niche brand to new heights. Let's schedule your complimentary consultation today.👈

Thanks,

Harsh

Founder @ Roveir

Ads Creative Case Study: MeUndies Milestones: $75M Revenue and 16 Million Pairs Sold

Harsh Kang — Tue, 23 Jul 2024 20:07:36 +0000

In today’s edition of Reach Digital Peaks, we unwrap the success story of MeUndies, the direct-to-consumer brand transforming the underwear and loungewear industry. Founded in 2011 and headquartered in Culver City, California, MeUndies has revolutionized everyday essentials with an unwavering commitment to comfort, creativity, and inclusivity.

👉 Dive into MeUndies’ growth strategies for your brand’s success.

Me Undies

From its inception, MeUndies has been on a remarkable path, underscored by significant funding, revenue achievements, and a loyal customer base that resonates deeply with Gen Z and millennials through a unique subscription model.

What are some of the KEY HIGHLIGHTS?

Impressive Sales: Surpassing 16 million pairs of underwear sold, with a substantial increase in purchases this year.
Revenue Milestones: Generating approximately $75 million in annual revenue by 2019.
Strategic Funding: Raising $51.9 million across five funding rounds, including a pivotal $40 million Series C round in 2020.
MeUndies' strategic journey includes adeptly leveraging Meta-ads, enhancing its brand visibility, and engaging with its community, further fueling its remarkable growth and market presence.

Meta-Ads: Amplifying Unique Value

Ad Shifting Frequency: Every 3-5 days, new ad Creatives are launched and tested

Ad Creative Variety:

UGC Lifestyle Video Ad Creatives:

Depicts everyday moments, highlighting the comfort and style of MeUndies in real-life situations to create a connection with the audience.

Product Feature Ad Creative:

Showcases the unique selling points of MeUndies, such as their material, fit, and variety of prints, emphasizing their high-quality and comfort.

Brand awareness & Retargeting based Creatives: ✅

Copy Analysis: The copy sounds casual, engaging, and informative. Also, the copy uses a conversational style to highlight the benefits of MeUndie.

Ads Analysis Creatives

Ad Creative 1

Static Image Ad Creative:
Purpose: TOFU - Celebrate individuality and promote a message of self-love and pride through vibrant, inclusive underwear designs.
Note: This ad champions the idea of being "PROUD to be Me," with eye-catching patterns and affirmations that resonate with a diverse audience. By embracing bold colors and unapologetic self-expression, the creative aims to attract customers who value inclusivity and want their clothing to reflect their identity and values.

Ad Creative 2

UGC style Video Ad Creative
Purpose: To engage customers by highlighting top picks, fostering a personal connection to the brand’s range.
Note: The ad’s use of a personal favorites list creates an immediate relatability, inviting viewers to explore their own preferences within the MeUndies collection. The direct-to-camera delivery creates an intimate, engaging dialogue with potential customers, reinforcing the brand’s focus on comfort and individual style.

Ad Creative 3

Static Image Ad Creative:
Purpose: MOFU - To encourage customers to explore a shared fashion experience with matching underwear sets.
Note: The ad captures a candid, joyful moment between a couple, subtly conveying the intimacy and fun of wearing coordinated MeUndies. The simple yet powerful "Match Me" slogan serves as a playful invitation to engage with a partner through the brand’s diverse collection.

Ad Creative 4

UGC Lifestyle Video Ad Creative:
Purpose: TOFU - Offering a practical solution for organizing MeUndies products, while promoting the lifestyle benefit of tidiness and aesthetics.
Note: This ad addresses a common pain point of disorganization by demonstrating a simple, yet effective folding technique. It invites viewers to reimagine their daily routines with MeUndies, enhancing not only their comfort but also their living spaces.

🌟 The Results:

Innovating for the Future:

With a clear focus on omnichannel expansion and embedding social responsibility into its brand ethos, MeUndies is poised for continued innovation and community building, driving forward with comfort and creativity at its core.

Conclusion

MeUndies exemplifies how a brand can achieve substantial growth by staying true to its values of comfort, inclusivity, and creativity, all while building a strong, engaged community.

Revolutionize Your Brand’s Strategy:

Inspired by MeUndies’ success in harnessing strategic funding, creative marketing, and a community-focused approach?

👉 Discover how Meta-ads and a strong brand mission can elevate your brand. Let's schedule your complimentary consultation today.👈

Thanks,

Harsh

Founder @ Roveir

Ads Creative Case Study: Brompton Bicycle: Navigating Expansion with a £19M Boost

Harsh Kang — Mon, 15 Jul 2024 16:25:25 +0000

In today's edition of Reach Digital Peaks, we spotlight Brompton Bicycle's strategic leap forward, fuelled by a £19 million investment led by BGF. Esteemed for its iconic folding bikes.

👉 Discover Brompton’s strategies for international market success.

Brompton Bicycle

Brompton has not only marked a production milestone with its one-millionth bike but is also steering towards accelerated growth plans.

What are some of the KEY HIGHLIGHTS?

Investment Milestone: A £19 million infusion from BGF signals a new phase in Brompton’s ambitious growth plans.
Financial Growth: With £130 million in annual revenue for the year ending March 2023, Brompton showcases a dynamic 21% year-over-year growth.
As Brompton gears up for further global expansion, a pivotal element of its strategy involves leveraging Meta-ads to enhance brand visibility and engage a wider audience.

Meta-Ads: Amplifying Unique Value

Ad Shifting Frequency: Every 5-7 days, new ad Creatives are launched and tested

Ad Creative Variety

UGC Style Video Ad Creatives:

Showcases the bike's folding mechanism and ease of storage, tailored for audiences in space-conscious living environments.

Static image Ad Creative:

Highlights technical aspects like the new 12-speed gear system, showing the bike's performance and quality.

Brand awareness & Promotion based Creatives ✅

Copy Analysis: The copy is informative and aspirational, highlighting the key features and benefits of the products.

Ads Analysis Creatives

Ad Creative 1

Static Image Ad Creative:
Purpose: TOFU - Encourages immediate enjoyment of the product with a financial solution that eases the cost burden.
Note: This ad creatively partners with Klarna to offer a "ride now, pay later" option, appealing to those who desire instant gratification with manageable payments. It features an urban cyclist enjoying the freedom of a Brompton bike, which suggests mobility, convenience, and a savvy lifestyle choice.

Ad Creative 2

UGC Style video Ad Creative:
Purpose: TOFU - Showcasing the convenience and portability of the folding bike for city dwellers and commuters.
Note: This ad displays the transformation of the Brompton bike from its compact, folded state to being road-ready in a few simple steps, highlighting the bike's practicality for urban living.

Ad Creative 3

Product Feature Video Ad Creative:
Purpose: TOFU - Introduce the new feature upgrade to cycling enthusiasts and potential new customers.
Note: The ad's focus on the gear mechanism invites viewers to appreciate the technical advancements of the bike. The clear and bold text overlay ensures the message is immediate, conveying a sense of excitement about the latest model available to customers.

🌟 The Results:

Conclusion

Brompton's achievements and strategic marketing efforts offer valuable lessons for brands aiming to scale globally while maintaining a commitment to sustainability and innovation.

Revolutionize Your Brand’s Strategy:

Inspired by Brompton Bicycle’s use of strategic funding and Meta-ads for market expansion?

👉 Learn how targeted strategies and a clear brand mission can elevate your niche brand to new heights. Let's schedule your complimentary consultation today.👈

Thanks,

Harsh

Founder @ Roveir

Ads Creative Case Study: Thigh Society - Redefining Comfort with a $10M+ Triumph

Harsh Kang — Mon, 08 Jul 2024 14:00:00 +0000

In today's edition of Reach Digital Peaks, we delve into the journey of Thigh Society, a brand that has masterfully carved out a new niche in the undergarment industry. Founded in 2009 by Marnie Rabinovitch Consky, CEO and self-proclaimed Chief Anti-Chafing Champion, Thigh Society emerged from a personal quest for anti-chafing solutions that transcended the restrictive norms of shapewear.

👉 Embrace Thigh Society’s blueprint for niche market success.

👉 Elevate your brand’s impact — Book a Free Consultation.

Thigh Society

Thigh Society has since blossomed into a self-funded, $10M+ enterprise, debunking myths and redefining undergarment standards with its innovative slip shorts.

What are some of the KEY HIGHLIGHTS?

Innovative Solution: Introduced slip shorts, transforming thigh chafe protection into comfortable, inclusive wear.
Self-Funded Growth: Evolved into a $10M+ venture through strategic vision and market insight, without external funding.
Exceptional Expansion: Boasted a 905% growth over three years, marking Thigh Society as a standout in the apparel sector.

Meta-Ads: Amplifying Thigh Society’s Unique Value

Leveraging Meta-ads, Thigh Society has effectively communicated its unique value proposition, driving brand awareness, and fostering a community around comfort and body positivity.

Ads Analysis Overview

Ad Shifting Frequency:
Every 4-5 days, new ad Creatives are launched and tested.
UGC Ad Creatives:
Harnesses the power of user-generated content to build community trust and highlight authentic experiences.
Product Feature Ad Creatives:
Details the unique fabric technology and comfort features that make the shorts a must-have, from moisture-wicking to stretch and durability.
Brand awareness & Retargeting based Creatives ✅
Copy Analysis: The copy sounds casual, playful, and relatable, focusing on solving common discomforts with a sense of humor and enthusiasm.

Ads Analysis Creatives

Ad Creative 1

Endorsement Ad Creative:
Purpose: MOFU – Targeting a specific niche people, this ad combines product utility with a Press endorsement to encourage trust and consideration.
Note: By highlighting the product as a "Travel Essential for Curvy Women," the ad directly addresses common discomforts and provides a solution. The endorsement from CNN underscored, along with the quote "friction-free comfort, feels like a second skin," serves to validate the product's benefits.

Ad Creative 2

UGC Style Video Ad Creative:
Purpose: TOFU - Introducing the product's comfort through relatable everyday moments.
Note: Utilizes a candid home setting with a pet interaction to demonstrate the shorts' comfort in real-life situations. The message "these are super comfy" is casually integrated, mirroring natural user testimony, enhancing authenticity and approachability.

Ad Creative 3

Problem-Solution Ad Creative:
Purpose: MOFU – Addressing a specific problem to offer a direct solution with the product.
Note: Highlights the shorts as a preventative measure for chafing, with a concise "Get these shorts" call to action. Features an "Opal Daily" endorsement for credibility and focuses on the product's design, which is key to preventing discomfort.

Ad Creative 4

UGC Style Video Ad Creative:
Purpose: MOFU - To demonstrate the shorts' ability to keep wearers dry and comfortable in any situation.
Note: The ad shows the shorts in action, focusing on the product's performance fabric that promises dryness and freedom from discomfort. The text "Stay dry and stick-free all day long" directly addresses a common concern, assuring viewers of the product's effectiveness.

🌟 The Results:

Category Creation: Thigh Society didn’t just enter the market; it created a new one, establishing slip shorts as a must-have garment for anyone seeking comfort beyond traditional shapewear.

Sustained Financial Growth: With revenues scaling to $10M+, Thigh Society exemplifies sustainable growth within a niche market, thriving amidst a competitive industry landscape.

Conclusion

Thigh Society's ascent from a niche concept to a multi-million dollar brand offers inspiration and valuable lessons for entrepreneurs and businesses aiming to carve out their unique space.

Reach out to explore how these strategies can be adapted to your brand’s journey towards impactful growth.

👉 Inspired by Thigh Society's success story? Learn how targeted strategies and a clear brand mission can elevate your niche brand to new heights. Let's schedule your complimentary consultation today.👈

Thanks,

Harsh

Founder @ Roveir

Ads Creative Case Study: Kosas Cosmetics - $120M Forecast

Harsh Kang — Mon, 01 Jul 2024 16:28:35 +0000

In today's edition of Reach Digital Peaks, we spotlight Kosas Cosmetics' strategic voyage through the competitive clean beauty landscape. Founded by Sheena Zadeh-Daly in 2015, Kosas has swiftly risen to prominence with its "makeup meets skincare" ethos, captivating a broad consumer base and securing flagship status at Sephora.

👉 Learn from Kosas' growth playbook for your brand's success.

KOSAS COSMETICS

With an impressive funding history totaling $19 million across several rounds and a projected annual revenue exceeding $120 million, Kosas exemplifies the potential for brands in the clean beauty sector to achieve remarkable financial growth and market penetration.

What are some of the KEY HIGHLIGHTS?

Cumulative Funding: $19 million raised over four pivotal rounds.
Projected Revenue: Surging past an anticipated $120 million.
Market Growth: Exploring sale avenues with North Point, marking a significant phase in Kosas' journey.

Exploring Vuori's Strategic Milestones and Meta-ads.

Ads Analysis Overview

Ad Shifting Frequency:
New ad creatives are introduced every 1-2 days to keep the content fresh and engaging.
Ad Creative Variety:
- UGC Ad Creatives:
  Real customer reviews and experiences for trust and relatability.
- Beauty Tutorials:
  Influencer-led makeup tips showcasing product ease and style.
- Product Comparisons:
  Side-by-side benefits to spotlight Kosas’ unique features.
Brand awareness & Influencer Collaboration based Creatives: ✅
Copy Analysis: Enthusiastic and engaging, highlighting the benefits of the Product

Ads Analysis Creatives

Ad Creative 1

Purpose: MOFU – To differentiate the brand’s product from competitors by comparing features directly.
Note: This ad lays out a side-by-side comparison, listing the benefits of Kosas products against perceived downsides of others.

Ad Creative 2

Influencer Testimonial Ad Creative:
Purpose: MOFU – Utilizing an influencer to share their personal experience and the results of using the product to build trust with the audience.
Note: This creative features a relatable influencer in a personal setting, responding to audience queries about her skincare routine, attributing her glowing skin to the DreamBeam product.

Ad Creative 3

Product Feature Point Out Ad Creative:
Purpose: TOFU – Announce the new mini version of a popular product, highlighting key features to attract and educate potential customers.
Note: The ad is visually engaging, focusing on the product's benefits, such as mineral SPF protection and a comfortable feel, aiming to pique interest and cater to the skincare and beauty community.

Ad Creative 4

UGC Style Influencer Routine Ad Creative:
Purpose: MOFU – Featuring an influencer showcasing the product as part of their daily beauty routine to encourage audience identification and product integration.
Note: The influencer displays the product's impact on their natural skin, which appears to enhance her everyday makeup routine. By demonstrating the product in use, the ad generates aspirational appeal, aiming to resonate with consumers interested in achieving a similar look and feel with their daily makeup.

Ad Creative 5

Sensory Product Showcase Ad Creative:
Purpose: TOFU - Engaging new customers with a sensorial display of the product's texture and application to spark interest in the sunscreen’s unique features.
Note: This ad highlights the sunscreen's appealing texture and ease of use, with a close-up on the product as it's dispensed, conveying its smoothness and blendability. The creative aims to emphasize the sensory experience associated with the product.

🌟 The Results:

Kosas Cosmetics has not just participated in the clean beauty revolution; it has led it with strategic finesse and innovative marketing:

Market Mastery: Its strategic positioning in top retailers like Sephora has magnified its market share and consumer reach.

Revenue Milestones: Achieving projected annual revenues surpassing $120 million speaks to its successful marketing and product strategy.

Growth-Ready: The exploration of sale options reflects Kosas' dynamic approach to expansion and its readiness for the next growth phase.

Conclusion

Kosas’ achievements highlight the power of strategic marketing in propelling a brand to the forefront of its industry.

👉Inspired by Kosas Cosmetics' financial journey and strategic market positioning? Discover how strategic planning and Meta-ads can elevate your brand. Let's schedule your complimentary consultation today.👈

Thanks,

Harsh

Founder @ Roveir

Reach Digital Peaks

Why Founder-Led Ads Outperform Everything Else

Why Founder-Led Content Works So Well

How We Boost Founder-Led Content in Ads

Quick Guide to Start Your Own Founder-Led Content

Real Examples

How Deel Built a Full-Funnel Ad Engine (And What You Can Steal)

Core CTAs and Funnels

What They Promote

What Creatives Look Like

Why This Works

What to Do Next

Inside Zapier’s Full-Funnel Ad Playbook

Meta Ads: Turning Clicks Into Conversations

Google Ads: Capturing Demand, Not Just Clicks

LinkedIn Ads: Building Trust With Decision-Makers

The Bigger Picture

Want to Go Deeper?

Creative Refresh: When & How to Rotate Ad Creatives

Why Creatives Burn Out

Here’s what to look for:

Your ads need a refresh - Use these guidelines below. It’s what we do for our partners at Roveir

Your 3-step “ad refresh” checklist for this week:

Stop Running Ads That Don’t Convert

1. Benefit-Oriented Ads

2. Differentiator Ads

3. Proof-Based Ads

4. Pain-Point Ads

Bonus: Meme Ads 🎉

The DEEP DIVE Video on SAAS ADS

Thanks for Reading - Build Your Ads

Fix Your Landing Page in 5 Minutes (SaaS Edition)

❌ 3 Common Mistakes That Kill Conversions

✅ The Landing Page Blueprint (What Actually Works in 2025)

Ready to Turn More Clicks Into Customers?

Why You Should Skip SEO & Focus on Paid Ads

1. Paid Ads vs. SEO: What’s the Difference?

2. Why SEO Isn’t the Best First Move for Startups

3. Why Paid Ads Are the Best Growth Strategy for Startups

4. Case Study: How Paid Ads Drove 1,700+ Leads for Robotor

5. How Startups Can Use Paid Ads Effectively

Final Thoughts: Don’t Wait for Growth - Accelerate It 🚀

My 2025 Growth Marketing Tool Stack (That Actually Works)

Summary Of Tools

SPONSOR OF THE WEEK: YOU?

🔥 Automation & Workflows

📊 CRM & Sales

📩 Email Marketing & Customer Engagement

🌐 Website & Analytics

📞 Demo Calls & Sales Calls

📅 Meetings

💵 Payment Processing

👏 Team Communication

Your Startup’s Secret Weapon in 2025: Founder Led Growth on LinkedIn

What is Founder Led Growth? 🤔

Check out Justin, Alex and Amelia. They’re all crushing it on LinkedIn right now 🤯

Let’s get you started: Here’s What To Do 💪

I’m Busy and Don’t Have Time To Post. The Tool I Use - Automate Content

Presidential Elections & Meta Ads Costs: Here's How to Beat the Surge

How We’re Tackling the Surge

Old Fashioned Targeting Comes Back

Focus on Lower-Funnel Conversions

Why This Matters Now

One Last Thing…

Community-Driven SaaS Growth: Utilizing Discord, Reddit & More

Growth Through Communities

8 Steps to make the most of community-driven growth for your SaaS company

1. Define Clear Community Goals

How to Define Clear Community Goals:

2. Pick the Right Platform for Your Audience

3. Community Managers & Hiring

4. Start with Your Early Adopters

5. Offer Exclusive, Community-Only Content

How to Offer Exclusive Content:

6. Community-First Product Development

How to Use Community Feedback for Development:

7. Gamify Engagement

8. Measure, Iterate, and Grow

Vendor of the Week: Webflow

Conclusion

I’m Busy and Don’t Have Time To Post.

The Tool I Use - Automate Content