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    <title>Immersive Wire</title>
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    <pubDate>Mon, 13 Apr 2026 07:00:00 +0000</pubDate>
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    <atom:updated>2026-04-19T03:09:32Z</atom:updated>
    
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  <title>Unity extends deal with Meta</title>
  <description>The Immersive Wire - 13 April 2026</description>
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  <pubDate>Mon, 13 Apr 2026 07:00:00 +0000</pubDate>
  <atom:published>2026-04-13T07:00:00Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Newsletters]]></category>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="executive-summary"><b>Executive summary</b></h2><p class="paragraph" style="text-align:left;">Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Top story:</b> Unity and Meta announced an extended multi‑year platform agreement to power VR experiences (more below). </p></li><li><p class="paragraph" style="text-align:left;"><b>Free 30 April event</b>: And on 30 April, if you want to hear about XR and wellbeing, come to the <a class="link" href="https://www.eventbrite.co.uk/e/xr-for-health-and-wellbeing-panel-networking-and-drinks-tickets-1985231465755?aff=oddtdtcreator&keep_tld=true&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=unity-extends-deal-with-meta" target="_blank" rel="noopener noreferrer nofollow">next main London meetup</a>! </p></li><li><p class="paragraph" style="text-align:left;"><b>Other news:</b> Maze Theory has announced <i>Project Hail Mary: Journey Among the Stars</i>, a mixed reality game launching in late 2026 that expands Andy Weir’s story with a new original chapter developed in partnership with Amazon MGM Studios.</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">The Drama is actually pretty good. Go in blind if you can. </p><figcaption class="blockquote__byline"><b>Tom Ffiske, Editor of the Immersive Wire</b></figcaption></blockquote></div><h2 class="heading" style="text-align:left;" id="top-story"><b>Top Story</b></h2><p class="paragraph" style="text-align:left;">Unity and Meta announced an extended multi‑year platform agreement to power VR experiences. </p><ul><li><p class="paragraph" style="text-align:left;"><b>Why? </b>The agreement is so that Meta can keep creating VR experiences based on a well-supported platform, which Unity. supplies. For me, this just indicates that Meta plans to create more VR experiences in the future as a long-form commitment. </p></li><li><p class="paragraph" style="text-align:left;"><b>Key quote:</b> “Unity is a critical partner for Meta across multiple initiatives, including our investment in the VR developer community,” said Ryan Cairns, VP, Virtual Reality, Meta. “By extending our long-standing partnership, we’re making it easier for developers to bring high‑quality, performant experiences to the millions of people who use Meta’s VR devices.”</p></li></ul><h2 class="heading" style="text-align:left;" id="this-weeks-stories"><b>This week’s stories</b></h2><ul><li><p class="paragraph" style="text-align:left;"><b>Airbus Helicopters</b> has introduced a virtual reality flight simulator for the H125, developed with Loft Dynamics, combining a VR headset and full-scale cockpit replica to provide immersive <a class="link" href="https://pilotweb.aero/news/airbus-introduces-h125-virtual-reality-simulator/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=unity-extends-deal-with-meta" target="_blank" rel="noopener noreferrer nofollow">helicopter pilot training.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>AWE</b> has released the first look at its 2026 USA agenda, showcasing new speakers as XR and spatial computing continue expanding across sectors including <a class="link" href="https://www.awexr.com/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=unity-extends-deal-with-meta" target="_blank" rel="noopener noreferrer nofollow">finance, healthcare, aerospace, and research.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Chelsea and Westminster Hospital </b>is using augmented reality technology from Medical iSight during pre-surgical consultations to help endometriosis patients better understand their condition and upcoming surgery through <a class="link" href="https://www.bbc.co.uk/news/articles/cwyv3x82qjro?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=unity-extends-deal-with-meta" target="_blank" rel="noopener noreferrer nofollow">interactive 3D anatomical models.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Maze Theory </b>has announced <i>Project Hail Mary: Journey Among the Stars</i>, a mixed reality game launching in late 2026 that expands Andy Weir’s story with a new original chapter developed in partnership with Amazon MGM Studios.</p></li><li><p class="paragraph" style="text-align:left;"><b>Network Rail</b> has rolled out virtual reality rail safety education across Wales and Borders, using immersive simulations to teach schoolchildren about the dangers of <a class="link" href="https://news.railbusinessdaily.com/virtual-reality-helping-teach-young-people-in-wales-and-borders-about-the-dangers-of-trespassing-on-the-railway/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=unity-extends-deal-with-meta" target="_blank" rel="noopener noreferrer nofollow">railway trespassing.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Niantic</b> has won a US federal court ruling that invalidates four augmented reality patents held by ImagineAR, effectively ending the company’s infringement lawsuit over its <a class="link" href="https://news.bloomberglaw.com/ip-law/pokemon-go-maker-niantic-nixes-four-augmented-reality-patents?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=unity-extends-deal-with-meta" target="_blank" rel="noopener noreferrer nofollow">location-based AR gaming technology.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>XRHQ</b>, a resource for immersive technology use cases. <a class="link" href="https://www.linkedin.com/posts/jeremydalton_virtualreality-augmentedreality-lavalvirtual-share-7448282595991212032-k04x/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAA-wLtkBByosqpblQtppR-mVsc54W49R1vA" target="_blank" rel="noopener noreferrer nofollow">entered early access. </a></p></li></ul><p class="paragraph" style="text-align:left;"><span style="font-size:16px;"><i>Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.</i></span></p><p class="paragraph" style="text-align:left;"><i>All spelling mistakes are deliberate, actually. </i></p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=75e6c3e9-c6f2-4c1f-a153-a0bafd9870f2&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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      <item>
  <title>Rec Room is closing, raising doubts on virtual hubs</title>
  <description>The Immersive Wire - 6 April 2026</description>
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  <link>https://www.immersivewire.com/p/rec-room-is-closing-raising-doubts-on-virtual-hubs</link>
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  <pubDate>Mon, 06 Apr 2026 07:00:00 +0000</pubDate>
  <atom:published>2026-04-06T07:00:00Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Newsletters]]></category>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="executive-summary"><b>Executive summary</b></h2><p class="paragraph" style="text-align:left;">Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Top story:</b> Rec Room is closing, raising <a class="link" href="https://www.immersivewire.com/p/virtual-hubs-are-struggling-why-now-and-what-now?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=rec-room-is-closing-raising-doubts-on-virtual-hubs" target="_blank" rel="noopener noreferrer nofollow">doubts on virtual hubs. </a></p></li><li><p class="paragraph" style="text-align:left;"><b>Free 30 April event</b>: And on 30 April, if you want to hear about XR and wellbeing, come to the <a class="link" href="https://www.eventbrite.co.uk/e/xr-for-health-and-wellbeing-panel-networking-and-drinks-tickets-1985231465755?aff=oddtdtcreator&keep_tld=true&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=rec-room-is-closing-raising-doubts-on-virtual-hubs" target="_blank" rel="noopener noreferrer nofollow">next main London meetup</a>! </p></li><li><p class="paragraph" style="text-align:left;"><b>Other news:</b> Activate has been ranked by the Financial Times as the fastest-growing leisure and entertainment company in the Americas and the fastest-growing company in Canada for 2026 <a class="link" href="https://www.prnewswire.com/news-releases/activate-named-1-fastest-growing-leisure--entertainment-company-in-the-americas-and-canadas-fastest-growing-company-302732909.html?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=rec-room-is-closing-raising-doubts-on-virtual-hubs" target="_blank" rel="noopener noreferrer nofollow">based on revenue growth</a> (more below) </p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">My new ick is people attempting to command Alexa, and Alexa politely misunderstands the request. </p><figcaption class="blockquote__byline"><b>Tom Ffiske, Editor of the Immersive Wire</b></figcaption></blockquote></div><h2 class="heading" style="text-align:left;" id="top-story"><b>Top Story</b></h2><p class="paragraph" style="text-align:left;"><b>Rec Room</b> is closing, raising <a class="link" href="https://www.immersivewire.com/p/virtual-hubs-are-struggling-why-now-and-what-now?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=rec-room-is-closing-raising-doubts-on-virtual-hubs" target="_blank" rel="noopener noreferrer nofollow">doubts on virtual hubs. </a></p><ul><li><p class="paragraph" style="text-align:left;"><span style="font-size:16px;"><b>Virtual social hubs are dropping like flies.</b></span><span style="font-size:16px;"> Platforms like AltSpaceVR, Rec Room, and Meta Horizon Worlds have shut down or struggled. And even Fortnite, the gold standard of virtual social gaming, has stalled. The exception is Roblox, which survives by leveraging a free creator ecosystem rather than bearing all content costs itself.</span></p></li><li><p class="paragraph" style="text-align:left;"><span style="font-size:16px;"><b>The main issues are economic.</b></span><span style="font-size:16px;"> Running massive virtual hubs is extraordinarily expensive, often costing more than the revenue they generate. Most platforms can&#39;t survive dwindling user engagement.</span></p></li><li><p class="paragraph" style="text-align:left;"><span style="font-size:16px;"><a class="link" href="https://www.immersivewire.com/p/virtual-hubs-are-struggling-why-now-and-what-now?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=rec-room-is-closing-raising-doubts-on-virtual-hubs" target="_blank" rel="noopener noreferrer nofollow">More analysis is in the full piece. </a></span></p></li></ul><h2 class="heading" style="text-align:left;" id="this-weeks-stories"><b>This week’s stories</b></h2><ul><li><p class="paragraph" style="text-align:left;"><b>Activate</b> has been ranked by the Financial Times as the fastest-growing leisure and entertainment company in the Americas and the fastest-growing company in Canada for 2026 <a class="link" href="https://www.prnewswire.com/news-releases/activate-named-1-fastest-growing-leisure--entertainment-company-in-the-americas-and-canadas-fastest-growing-company-302732909.html?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=rec-room-is-closing-raising-doubts-on-virtual-hubs" target="_blank" rel="noopener noreferrer nofollow">based on revenue growth.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Chelsea and Westminster Hospital</b> has begun using Medical iSight’s AR system to show patients anatomically precise 3D models of endometriosis during <a class="link" href="https://www.bbc.co.uk/news/articles/cwyv3x82qjro?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=rec-room-is-closing-raising-doubts-on-virtual-hubs" target="_blank" rel="noopener noreferrer nofollow">pre-surgical consultations.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Infinity Experiences</b> has announced the public premiere of The Black Mirror Experience in Montreal, a location-based immersive experience combining physical sets and VR where participants interact with a standalone story set in the <a class="link" href="https://www.hollywoodreporter.com/tv/tv-news/the-black-mirror-experience-montreal-immersive-vr-content-1236552643/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=rec-room-is-closing-raising-doubts-on-virtual-hubs" target="_blank" rel="noopener noreferrer nofollow">Black Mirror universe.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Lightbrush</b> has opened LUMENARY at Mirus Gallery Denver, an immersive exhibition featuring projection-mapped artworks, holographic visuals, and interactive AI-driven characters in collaboration with artist Android Jones.</p></li><li><p class="paragraph" style="text-align:left;"><b>Varjo</b> has been selected to provide XR-4 Secure Edition headsets for a virtual training programme delivered by Fynd Reality to the Ukrainian Armed Forces, enabling remote training on military vehicles amid limited <a class="link" href="https://varjo.com/news/ukrainian-armed-forces-to-advance-virtual-training-capabilities-with-varjos-xr-technology?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=rec-room-is-closing-raising-doubts-on-virtual-hubs" target="_blank" rel="noopener noreferrer nofollow">physical equipment access.</a></p></li></ul><p class="paragraph" style="text-align:left;"><span style="font-size:16px;"><i>Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.</i></span></p><p class="paragraph" style="text-align:left;"><i>All spelling mistakes are deliberate, actually. </i></p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=2df7f7a5-c85f-47a5-9e42-1ade3969922c&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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      <item>
  <title>Virtual hubs are struggling. Why now, and what now?</title>
  <description>As Rec Room closes its doors soon, and Meta Horizon Worlds (VR) attempted the same, things are not looking good for shared virtual spaces. So what now? </description>
      <enclosure url="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d9d06ddd-2fa1-4c55-9e61-3f280804076a/Immersive_Wire_newsletter_cover_image_-_2026-04-01T122839.404.png" length="944503" type="image/png"/>
  <link>https://www.immersivewire.com/p/virtual-hubs-are-struggling-why-now-and-what-now</link>
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  <pubDate>Wed, 01 Apr 2026 11:38:40 +0000</pubDate>
  <atom:published>2026-04-01T11:38:40Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Features]]></category>
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</style><div class='beehiiv__body'><div class="section" style="background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:left;"><i>Image rights are owned by Epic Games, Meta, and Rec Room respectively. </i></p></div><h2 class="heading" style="text-align:left;" id="summary">Summary</h2><ul><li><p class="paragraph" style="text-align:left;"><b>Virtual social hubs are dropping like flies.</b> Platforms like AltSpaceVR, Rec Room, and Meta Horizon Worlds have shut down or struggled. And even Fortnite, the gold standard of virtual social gaming, has stalled. The exception is Roblox, which survives by leveraging a free creator ecosystem rather than bearing all content costs itself.</p></li><li><p class="paragraph" style="text-align:left;"><b>The main issues are economic.</b> Running massive virtual hubs is extraordinarily expensive, often costing more than the revenue they generate. Most platforms can&#39;t survive dwindling user engagement. </p></li><li><p class="paragraph" style="text-align:left;"><b>So what next? </b>Read on, and find out. But the long and the short of it is that, in my view, the era of the “behemoth platform” is over.</p></li></ul><hr class="content_break"><p class="paragraph" style="text-align:left;">When a biological ecosystem starts to collapse, organisms tend to drop out one by one, faster than your flaky friends at your birthday party. Unfortunately, the same is true of virtual hubs right now. </p><p class="paragraph" style="text-align:left;">Over the last few years, a string of immersive platforms has quietly shut down as dwindling player numbers and economic pressures have broken funding models. AltSpaceVR disappeared in March 2023. Rec Room has announced it will close in June 2026. And the VR version of Meta Horizon Worlds was announced for closure, before a <a class="link" href="https://www.immersivewire.com/p/meta-s-reverse-ferret-on-vr?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=virtual-hubs-are-struggling-why-now-and-what-now" target="_blank" rel="noopener noreferrer nofollow">last-minute reversal </a>bought it a little more time. (If you listen carefully, you may hear the whistle of the guillotine swinging). </p><p class="paragraph" style="text-align:left;">The trouble extends beyond VR headsets, too. Epic Games <a class="link" href="https://www.epicgames.com/site/en-US/news/todays-layoffs?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=virtual-hubs-are-struggling-why-now-and-what-now" target="_blank" rel="noopener noreferrer nofollow">laid off around 1,000 people</a>, largely because Fortnite&#39;s growth had stalled. This is significant. Fortnite, one of the biggest games on the planet, the one every publisher has spent years trying to replicate… was struggling to grow. It is the lucrative, money-dripping pie that everyone sought after, picking up crumbs during the scramble. So much so that Sony tried to chase that model with <a class="link" href="https://www.theverge.com/games/874434/playstation-sony-horizon-hunters-gathering-live-service-ps5-pc?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=virtual-hubs-are-struggling-why-now-and-what-now" target="_blank" rel="noopener noreferrer nofollow">a hard pivot toward multiplayer games</a>, then quietly slowed down after Concord failed. </p><p class="paragraph" style="text-align:left;">It’s not all bad news. Roblox is the obvious counterexample, and its success comes from a specific structural advantage: a creator ecosystem that produces content for free. Those creators build careers off the back of it, and the platform keeps going as a result. The strategy is similar to TikTok; let an army of young people make content for free, and let the platform grow via networking effects. The strategy works, as the platform hit <a class="link" href="https://www.ign.com/articles/roblox-hits-fresh-player-record-towering-over-steam-and-fortnite-amid-war-between-its-two-most-popular-games-grow-a-garden-and-steal-a-brainrot?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=virtual-hubs-are-struggling-why-now-and-what-now" target="_blank" rel="noopener noreferrer nofollow">47mn concurrent players</a> in 2025. It’s incredible what free talent can do. </p><p class="paragraph" style="text-align:left;">So the problem is beyond VR. Across the board, most virtual hubs are shrinking. Players have stopped attending virtual concerts and conducting virtual meetings. They&#39;ve moved on to other things (<a class="link" href="https://www.pewresearch.org/internet/fact-sheet/social-media/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=virtual-hubs-are-struggling-why-now-and-what-now" target="_blank" rel="noopener noreferrer nofollow">hello YouTube</a>). So what happened?</p><p class="paragraph" style="text-align:left;">On the VR side, there&#39;s been a consistent pattern. Beyond the committed enthusiasts who genuinely love the technology, the wider market just hasn&#39;t materialised as expected since 2021. Meta itself has noted that the number of Quest owners who continue using their headset long-term <a class="link" href="https://www.roadtovr.com/quest-sales-20-million-retention-struggles/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=virtual-hubs-are-struggling-why-now-and-what-now" target="_blank" rel="noopener noreferrer nofollow">drops off after purchase</a>. You can shift millions of VR headsets; but if player numbers drop off, then it’s much harder to monetise them over time.</p><p class="paragraph" style="text-align:left;">But the bigger issue, in my view, is the astronomical costs of running these platforms. Tim Sweeney has said repeatedly that running Fortnite is one of the most expensive things Epic does, even accounting for the revenue it generates. “We&#39;re spending significantly more than we&#39;re making,” he said in <a class="link" href="https://www.epicgames.com/site/en-US/news/todays-layoffs?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=virtual-hubs-are-struggling-why-now-and-what-now" target="_blank" rel="noopener noreferrer nofollow">a recent post</a>. Reports differ, but Fortnite generates billions in revenue <a class="link" href="https://www.itkmagazine.com/post/why-a-free-game-like-fortnite-can-cost-billions-to-run?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=virtual-hubs-are-struggling-why-now-and-what-now#:~:text=A%20Free%20Game%20With%20Very%20Real%20Costs&text=Millions%20of%20players%20logging%20in,world%20is%20anything%20but%20free." target="_blank" rel="noopener noreferrer nofollow">while costing billions to run</a>. The Fortnite pie has a paper-thin crust. </p><p class="paragraph" style="text-align:left;">What does all of this tell us, and what’s next? Well apart from Roblox, the era of the “behemoth platform” is over. In my view, the business case for building and maintaining a single massive virtual world — whether in VR or not — has proven weak. VR still has genuine traction in areas like training (and I have a soft spot for VR films), but as a social destination it hasn&#39;t delivered. And as a virtual hub for players to play and hang, the economic case has proven to be incredibly hard to validate. </p><p class="paragraph" style="text-align:left;">What comes may look less like a singular hub and more like the internet itself. Like real life, the connections will be more scattered, ad hoc, and woven into life rather than separate from it. That&#39;s part of why smart glasses have generated real excitement; they meet people where they already are. They complement the smartphone rather than replacing it, and they integrate with real life rather than asking users to opt out of it. I am confident that this is a stronger use case than locking away in an immersive space.</p><p class="paragraph" style="text-align:left;">Well, maybe. </p><p class="paragraph" style="text-align:left;">That might not happen. We may see smart glasses fall on its face, similar to other “exciting” technologies of the past. But the real tests will come this and next year. (I do not trust statistics on this today, as it’s all hypothetical still, with few proven products that match the vision of what users expect). </p><p class="paragraph" style="text-align:left;">We&#39;ll see a lot more smart glasses over the next year or two, and I&#39;ll be watching closely to see whether the form factor actually matches how people want to live. Glasses can act as a universal complement, like ketchup. If it does, the adoption curve could look less like a flat line and more like a hockey stick. Virtual hubs are fading… but the desire to connect hasn&#39;t gone anywhere.</p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;"><i>Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.</i></span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;"><i>All spelling mistakes are deliberate, actually.</i></span></p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=f0b4b202-93c2-4f0a-b58c-45e0a750213f&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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  <title>Cleopatra: The Experience is technically impressive, but substantially weak (Review)</title>
  <description>The Immersive Wire - 30 March 2026</description>
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  <link>https://www.immersivewire.com/p/cleopatra-the-experience-is-technically-impressive-but-substantially-weak-review</link>
  <guid isPermaLink="true">https://www.immersivewire.com/p/cleopatra-the-experience-is-technically-impressive-but-substantially-weak-review</guid>
  <pubDate>Mon, 30 Mar 2026 07:00:00 +0000</pubDate>
  <atom:published>2026-03-30T07:00:00Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Newsletters]]></category>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="executive-summary"><b>Executive summary</b></h2><p class="paragraph" style="text-align:left;">Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Top story:</b> Cleopatra: The Experience<i> </i>is technically impressive, but <a class="link" href="https://cleopatraexperience.co.uk/london/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=cleopatra-the-experience-is-technically-impressive-but-substantially-weak-review" target="_blank" rel="noopener noreferrer nofollow">substantially weak </a>(more below). </p></li><li><p class="paragraph" style="text-align:left;"><b>Free 30 April event</b>: And on 30 April, if you want to hear about XR and wellbeing, come to the <a class="link" href="https://www.eventbrite.co.uk/e/xr-for-health-and-wellbeing-panel-networking-and-drinks-tickets-1985231465755?aff=oddtdtcreator&keep_tld=true&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=cleopatra-the-experience-is-technically-impressive-but-substantially-weak-review" target="_blank" rel="noopener noreferrer nofollow">next main London meetup</a>! </p></li><li><p class="paragraph" style="text-align:left;"><b>Other news:</b> Sandbox VR is launching Age of Dinosaurs on April 3, offering a full-body VR expedition with scientifically accurate dinosaurs in collaboration with the <a class="link" href="https://sandboxvr.com/experience/ageofdinosaurs?lang=en&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=cleopatra-the-experience-is-technically-impressive-but-substantially-weak-review" target="_blank" rel="noopener noreferrer nofollow">Natural History Museum London</a> (more below). </p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">We Hexed the Moon is a great book if you were on Tumblr in 2020 or 2021. Roll with me on it. </p><figcaption class="blockquote__byline"><b>Tom Ffiske, Editor of the Immersive Wire</b></figcaption></blockquote></div><h2 class="heading" style="text-align:left;" id="top-story"><b>Top Story</b></h2><p class="paragraph" style="text-align:left;"><b>Cleopatra: The Experience</b> is technically impressive, but <a class="link" href="https://cleopatraexperience.co.uk/london/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=cleopatra-the-experience-is-technically-impressive-but-substantially-weak-review" target="_blank" rel="noopener noreferrer nofollow">substantially weak. </a></p><ul><li><p class="paragraph" style="text-align:left;"><b>What is it? </b>It is an immersive experience in London where people go through nine exhibits, ranging from objects from Cleopatra&#39;s time to a VR adventure, and various other rooms that include technological ways of immersing people. The VR experience was impressive, and the four-panelled room in particular really impressed me with its technological prowess.</p></li><li><p class="paragraph" style="text-align:left;"><b>So what’s the issue? </b>The content itself was substantially weak because much of it was repetitive. The exhibition started with a summary of Cleopatra&#39;s life, and the rest of the exhibit repeated those same points multiple times, in multiple different technological ways. Points about her life and death were repeated several times, which meant it felt like seeing the same thing from different angles. I would have liked more depth as we got deeper into the exhibit. </p></li></ul><h2 class="heading" style="text-align:left;" id="this-weeks-stories"><b>This week’s stories</b></h2><ul><li><p class="paragraph" style="text-align:left;"><b>Blue Frog Studios </b>has launched <i>Blue Frog Immersive</i> for Apple Vision Pro, delivering remote concert experiences using stereoscopic 8K video and spatial audio in collaboration with <a class="link" href="https://www.recordoftheday.com/news-and-press/intimacy-at-a-distance-blue-frog-studios-leaps-into-immersive-concerts-for-the-apple-vision-pro?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=cleopatra-the-experience-is-technically-impressive-but-substantially-weak-review" target="_blank" rel="noopener noreferrer nofollow">Acute Immersive.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>The Philharmonia Orchestra </b>has launched <i>Virtual Orchestra: William Tell</i>, a VR experience at Southbank Centre that lets young audiences learn instruments and perform inside a <a class="link" href="https://philharmonia.co.uk/step-inside-the-orchestra-philharmonia-launches-immersive-vr-experience-for-young-audiences/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=cleopatra-the-experience-is-technically-impressive-but-substantially-weak-review" target="_blank" rel="noopener noreferrer nofollow">virtual orchestral setting.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Puzzle Dev</b> and Armor Games Studios have launched I<i>nterlocked: Puzzle Islands </i>on Meta Quest, expanding their burr puzzle game into a VR experience with hand-controlled 3D gameplay and <a class="link" href="https://www.meta.com/en-gb/experiences/interlocked-puzzle-islands/7115743118544777/?srsltid=AfmBOoqIETcYXa3lNZ8ioYi4BWoRUGbk6OKt7yy8VFjAhPOMQzIxXwjQ&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=cleopatra-the-experience-is-technically-impressive-but-substantially-weak-review" target="_blank" rel="noopener noreferrer nofollow">new challenge sets.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Resolution Games</b> has released a 10th anniversary update for <i>Bait! </i>featuring new in-game items and announced upcoming mixed reality and hand-tracking support <a class="link" href="https://www.gamespress.com/REEL-Y-BIG-NEWS-BAIT-CELEBRATES-10-YEARS-WITH-NEW-GEAR-AND-MIXED-REALI?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=cleopatra-the-experience-is-technically-impressive-but-substantially-weak-review" target="_blank" rel="noopener noreferrer nofollow">planned for 2026.</a></p><ul><li><p class="paragraph" style="text-align:left;">Also, Resolution Games has released the first major update in five years for <i>Acron: Attack of the Squirrels!</i>, introducing a new Cherry Glade level alongside gameplay and network improvements.</p></li></ul></li><li><p class="paragraph" style="text-align:left;"><b>Sandbox VR</b> is launching <i>Age of Dinosaurs</i> on 3 April, offering a full-body VR expedition with scientifically accurate dinosaurs in collaboration with the <a class="link" href="https://sandboxvr.com/experience/ageofdinosaurs?lang=en&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=cleopatra-the-experience-is-technically-impressive-but-substantially-weak-review" target="_blank" rel="noopener noreferrer nofollow">Natural History Museum London.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>VR Studio LDLC </b>has launched <i>TaVRn’s Takedown</i> on Steam and Meta, a VR beat ’em up set in the Naheulbeuk universe featuring chaotic <a class="link" href="https://www.uploadvr.com/beat-em-up-tavrns-takedown-out-now-on-quest-pc/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=cleopatra-the-experience-is-technically-impressive-but-substantially-weak-review" target="_blank" rel="noopener noreferrer nofollow">tavern brawls and boss fights.</a></p></li></ul><p class="paragraph" style="text-align:left;"><i>Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.</i></p><p class="paragraph" style="text-align:left;"><i>All spelling mistakes are deliberate, actually. </i></p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=4fbe15b1-0747-4c5e-a7b8-471b7964f2df&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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  <title>Meta&#39;s reverse ferret on VR</title>
  <description>The Immersive Wire - 23 March 2026</description>
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  <pubDate>Mon, 23 Mar 2026 12:06:27 +0000</pubDate>
  <atom:published>2026-03-23T12:06:27Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Newsletters]]></category>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="executive-summary"><b>Executive summary</b></h2><p class="paragraph" style="text-align:left;">Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Top story:</b> Meta was going to remove VR from Horizon Worlds, <a class="link" href="https://techcrunch.com/2026/03/19/meta-decides-not-to-shut-down-horizon-worlds-on-vr-after-all/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-s-reverse-ferret-on-vr" target="_blank" rel="noopener noreferrer nofollow">then reversed its decision</a> (more below). </p></li><li><p class="paragraph" style="text-align:left;"><b>24 March event</b>: If you want to have a drink and do some networking in London, we have a general networking event in London on 24 March. <a class="link" href="https://www.eventbrite.co.uk/e/general-xr-networking-and-drinks-tickets-1985232250101?aff=oddtdtcreator&keep_tld=true&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-s-reverse-ferret-on-vr" target="_blank" rel="noopener noreferrer nofollow">Come if you wish! </a></p></li><li><p class="paragraph" style="text-align:left;"><b>30 April event</b>: And on 30 April, if you want to hear about XR and wellbeing, come to the <a class="link" href="https://www.eventbrite.co.uk/e/xr-for-health-and-wellbeing-panel-networking-and-drinks-tickets-1985231465755?aff=oddtdtcreator&keep_tld=true&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-s-reverse-ferret-on-vr" target="_blank" rel="noopener noreferrer nofollow">next main London meetup.</a> If you are an expert on the topic and would like to speak, please send me an email at tom (at) immersivewire (dot) com. </p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">I would never have thought that drum and bass is a good genre, but listening to it live in Camden was fantastic. </p><figcaption class="blockquote__byline"><b>Tom Ffiske, Editor of the Immersive Wire</b></figcaption></blockquote></div><h2 class="heading" style="text-align:left;" id="top-story"><b>Top Story</b></h2><p class="paragraph" style="text-align:left;"><b>Meta</b> was going to remove VR from Horizon Worlds, <a class="link" href="https://techcrunch.com/2026/03/19/meta-decides-not-to-shut-down-horizon-worlds-on-vr-after-all/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-s-reverse-ferret-on-vr" target="_blank" rel="noopener noreferrer nofollow">then reversed its decision</a>.</p><ul><li><p class="paragraph" style="text-align:left;"><b>What happened?</b> Meta decided to close the VR section of its app Horizon Worlds, which sparked a lot of discussion about whether Meta&#39;s investments in &quot;the metaverse&quot; were even worth it. A few days later, the company&#39;s CTO announced that virtual reality will still be included, but as something people can access within pre-existing applications within Horizon Worlds.</p></li><li><p class="paragraph" style="text-align:left;"><b>What does it mean? </b>I had a few thoughts on this. First, it may show that the actual number of people using VR is low, which is why they wanted to pull support in the first place. But after the public backlash, they felt that it was necessary to keep it a little bit longer. Second, it sparked an overblown argument whether metaverse ambitions are dead. In my view, it&#39;s more of a re-pivot on where its subdivision, Reality Labs, is focusing. Remember that it&#39;s also investing a lot within AR glasses as well as AI research - both of which will feature heavily in Meta&#39;s announcements over the coming years.</p></li></ul><h2 class="heading" style="text-align:left;" id="this-weeks-stories"><b>This week’s stories</b></h2><ul><li><p class="paragraph" style="text-align:left;"><b>Broomy Hill Nursing Home</b> has introduced VR headsets in partnership with Recreo VR to support residents with dementia and complex mental health needs through cognitive stimulation, memory recall, <a class="link" href="https://uk.news.yahoo.com/virtual-reality-helping-residents-city-120000512.html?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-s-reverse-ferret-on-vr" target="_blank" rel="noopener noreferrer nofollow">and relaxation experiences.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Colorado State University</b> researchers found that using 3D virtual reality for anatomy education reduces students’ cognitive load compared to 2D learning, improving how they process <a class="link" href="https://cvmbs.source.colostate.edu/new-study-finds-3d-virtual-reality-anatomy-education-lightens-students-cognitive-load/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-s-reverse-ferret-on-vr" target="_blank" rel="noopener noreferrer nofollow">complex spatial structures.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Gloucestershire Hospitals NHS Trust</b> has expanded its “Places to Escape” VR programme, using 360-degree local experiences to reduce patient anxiety <a class="link" href="https://www.bbc.co.uk/news/articles/cnv667006m9o?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-s-reverse-ferret-on-vr" target="_blank" rel="noopener noreferrer nofollow">during hospital stays.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Neilsland Primary School</b> in Hamilton has used VR headsets in a targeted learning project to boost pupil engagement <a class="link" href="https://www.dailyrecord.co.uk/in-your-area/lanarkshire/virtual-reality-produces-real-results-36898263?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-s-reverse-ferret-on-vr" target="_blank" rel="noopener noreferrer nofollow">and increase attendance.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Rendever</b> has appointed Nicole Will as Head of Marketing and Partnerships to expand access to its VR solutions for the aging population through strategic partnerships and ecosystem development.</p></li><li><p class="paragraph" style="text-align:left;"><b>The South Korean Army </b>has integrated VR and sensor-based technologies into reservist drills at the Seocho Reserve Training Center to enhance realism, operational readiness, <a class="link" href="https://thedefensepost.com/2026/03/16/korea-virtual-reality-reservist-drills/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-s-reverse-ferret-on-vr" target="_blank" rel="noopener noreferrer nofollow">and performance tracking.</a></p></li></ul><p class="paragraph" style="text-align:left;"><i>Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.</i></p><p class="paragraph" style="text-align:left;"><i>All spelling mistakes are deliberate, actually. </i></p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=09124468-1144-4fcd-85ea-31f3c848d347&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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  <title>Have a Kraka of a time with VR Vikings in London</title>
  <description>The Immersive Wire - 16 March 2026</description>
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  <pubDate>Mon, 16 Mar 2026 08:00:00 +0000</pubDate>
  <atom:published>2026-03-16T08:00:00Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Newsletters]]></category>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="executive-summary"><b>Executive summary</b></h2><p class="paragraph" style="text-align:left;">Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Top story:</b> Vikings: The Immersive Experience is a fun time in <a class="link" href="https://vikings-immersive.co.uk/london/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=have-a-kraka-of-a-time-with-vr-vikings-in-london" target="_blank" rel="noopener noreferrer nofollow">Canada Water in London. </a></p></li><li><p class="paragraph" style="text-align:left;"><b>24 March event</b>: If you want to have a drink and do some networking in London, we have a general networking event in London on 24 March. <a class="link" href="https://www.eventbrite.co.uk/e/general-xr-networking-and-drinks-tickets-1985232250101?aff=oddtdtcreator&keep_tld=true&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=have-a-kraka-of-a-time-with-vr-vikings-in-london" target="_blank" rel="noopener noreferrer nofollow">Come if you wish! </a></p></li><li><p class="paragraph" style="text-align:left;"><b>30 April event</b>: And on 30 April, if you want to hear about XR and wellbeing, come to the <a class="link" href="https://www.eventbrite.co.uk/e/xr-for-health-and-wellbeing-panel-networking-and-drinks-tickets-1985231465755?aff=oddtdtcreator&keep_tld=true&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=have-a-kraka-of-a-time-with-vr-vikings-in-london" target="_blank" rel="noopener noreferrer nofollow">next main London meetup.</a> If you are an expert on the topic and would like to speak, please send me an email at tom (at) immersivewire (dot) com. </p></li><li><p class="paragraph" style="text-align:left;"><b>Study</b>: University Hospital Southampton found that VR can reduce patient anxiety by providing immersive, easy-to-understand explanations of medical procedures such as <a class="link" href="https://www.dailyecho.co.uk/news/25935632.virtual-reality-can-ease-patient-anxiety-new-study-claims/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=have-a-kraka-of-a-time-with-vr-vikings-in-london" target="_blank" rel="noopener noreferrer nofollow">shockwave lithotripsy.</a></p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">I knew that I joined the wrong film club when the basement smelled like the death-scents of trash rodents. </p><figcaption class="blockquote__byline"><b>Tom Ffiske, Editor of the Immersive Wire</b></figcaption></blockquote></div><h2 class="heading" style="text-align:left;" id="top-story"><b>Top Story</b></h2><p class="paragraph" style="text-align:left;"><b>Vikings: The Immersive Experience</b> is a fun time in <a class="link" href="https://vikings-immersive.co.uk/london/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=have-a-kraka-of-a-time-with-vr-vikings-in-london" target="_blank" rel="noopener noreferrer nofollow">Canada Water in London. </a></p><p class="paragraph" style="text-align:left;">The event provided a few immersive experiences: a VR experience showing the story of Kraka before she gets married to King Ragnar; and a four-panelled room featuring a single Viking longboat and showing the history of Kraka as she goes from small girl to queen, up to her death and the discovery of a great hoard in the 1900s.</p><p class="paragraph" style="text-align:left;">The immersive experience provided a lot of great detail, and it felt well attended to. The staff were very helpful, and the actual graphics were well done. For the main room with four panels, I felt it was a bit elongated and could have been shorter, and that there could have been some editing to trim some of the fat. The actual sense of immersion and sailing was very well done. </p><p class="paragraph" style="text-align:left;">Overall, it provides a new way of experiencing Viking activities, and I felt they would be worth the price of entry. I also thought there was a good way of getting inspiration on the technical aspects of creating immersive tech, as I thought it was done very well.</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ba6dc175-f51d-4228-affc-2cf05fd31835/image.png?t=1773594522"/></div><h2 class="heading" style="text-align:left;" id="this-weeks-stories"><b>This week’s stories</b></h2><ul><li><p class="paragraph" style="text-align:left;"><b>BattleCrafter VR </b>launched on PlayStation VR2 on 15 March 2026, offering a VR experience where players restore historical weapons and war artifacts while exploring the evolution of warfare <a class="link" href="https://store.playstation.com/en-gb/concept/10018414?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=have-a-kraka-of-a-time-with-vr-vikings-in-london" target="_blank" rel="noopener noreferrer nofollow">across different eras.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Blippar</b> has acquired AR and 3D commerce platform Plattar, which will operate as a wholly owned subsidiary, expanding Blippar’s portfolio of industry-specific AR solutions <a class="link" href="https://www.auganix.org/ar-news-blippar-plattar-acquisition/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=have-a-kraka-of-a-time-with-vr-vikings-in-london" target="_blank" rel="noopener noreferrer nofollow">across global markets.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Cineon</b> has received UK Civil Aviation Authority approval for its TACET VR pilot walkaround trainer as an Other Training Device, marking the first time a VR-based system has been approved for pilot training <a class="link" href="https://cineon.ai/cineon-secures-world-first-caa-approval/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=have-a-kraka-of-a-time-with-vr-vikings-in-london" target="_blank" rel="noopener noreferrer nofollow">by the regulator.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Spacious Music</b> has launched Spacious Places on the Meta Quest Store, a mindfulness app that combines nature environments with interactive virtual instruments to support <a class="link" href="https://www.meta.com/en-gb/experiences/spacious-places/8410008925778451/?srsltid=AfmBOoqy_W0zXMHnFLv8m1IQauxc5dIXklUxlNUC1OiV3LELyfxxTX9c&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=have-a-kraka-of-a-time-with-vr-vikings-in-london" target="_blank" rel="noopener noreferrer nofollow">relaxation and meditation.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Transport for London </b>used VR on International Bystander Awareness Day to train passengers to act as active bystanders, showing immersive scenarios of abuse and teaching supportive interventions <a class="link" href="https://www.yourharlow.com/2026/03/13/tfl-harnesses-virtual-reality-to-encourage-customers-to-be-active-bystanders/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=have-a-kraka-of-a-time-with-vr-vikings-in-london#google_vignette" target="_blank" rel="noopener noreferrer nofollow">across the network.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>University of Exeter </b>found that a VR game improved hand-eye coordination and reaction times for a teenager with dyspraxia, suggesting the technology could help enhance motor control in <a class="link" href="https://news.exeter.ac.uk/faculty-of-health-and-life-sciences/virtual-reality-games-may-improve-motor-skills-in-young-people-with-dyspraxia/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=have-a-kraka-of-a-time-with-vr-vikings-in-london" target="_blank" rel="noopener noreferrer nofollow">children and adolescents </a></p></li></ul><p class="paragraph" style="text-align:left;"><i>Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.</i></p><p class="paragraph" style="text-align:left;"><i>All spelling mistakes are deliberate, actually. </i></p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=b9163d42-6560-47ab-941e-c03ecb45d0bf&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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  <title>The US Air Force is using HoloLens to load cargo </title>
  <description>The Immersive Wire - 9 March 2026</description>
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  <pubDate>Mon, 09 Mar 2026 08:00:00 +0000</pubDate>
  <atom:published>2026-03-09T08:00:00Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Newsletters]]></category>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="executive-summary"><b>Executive summary</b></h2><p class="paragraph" style="text-align:left;">Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Top story:</b> The US Air Force is repurposing Microsoft HoloLens headsets to assist with aircraft <a class="link" href="https://www.techradar.com/pro/security/microsoft-hololens-is-arming-the-soldier-of-the-future-but-not-in-the-way-you-might-think?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-us-air-force-is-using-hololens-to-load-cargo" target="_blank" rel="noopener noreferrer nofollow">cargo loading and balancing</a> (more below) </p></li><li><p class="paragraph" style="text-align:left;"><b>Study</b>: A study in <i>Scientific Reports</i> finds that immersive VR training improves knowledge retention, risk identification, and emergency response for electrical substation workers, reducing accidents compared with <a class="link" href="https://www.nature.com/articles/s41598-026-35534-1?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-us-air-force-is-using-hololens-to-load-cargo" target="_blank" rel="noopener noreferrer nofollow">traditional training methods.</a></p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">I’ve been painting watercolours more, but people look… horrific under my brush. So horrific that it should become a Resident Evil note found next to a corpse. </p><figcaption class="blockquote__byline"><b>Tom Ffiske, Editor of the Immersive Wire</b></figcaption></blockquote></div><h2 class="heading" style="text-align:left;" id="top-story"><b>Top Story</b></h2><p class="paragraph" style="text-align:left;"><b>The US Air Force</b> is repurposing Microsoft HoloLens headsets to assist with aircraft <a class="link" href="https://www.techradar.com/pro/security/microsoft-hololens-is-arming-the-soldier-of-the-future-but-not-in-the-way-you-might-think?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-us-air-force-is-using-hololens-to-load-cargo" target="_blank" rel="noopener noreferrer nofollow">cargo loading and balancing.</a></p><ul><li><p class="paragraph" style="text-align:left;"><b>What is it?</b> Think of it as someone remotely going in via a WiFi hotspot and guiding people on how to load up boxes so they are loaded effectively on aeroplanes. It&#39;s like assisting people with their Tetris session.</p></li><li><p class="paragraph" style="text-align:left;"><b>Why?</b> After losing their contract to Anduril, the headsets were repackaged for something else. Personally, I think it&#39;s a good use of the headsets without letting them become e-waste.</p></li></ul><h2 class="heading" style="text-align:left;" id="this-weeks-stories"><b>This week’s stories</b></h2><ul><li><p class="paragraph" style="text-align:left;"><b>The Barbican Centre</b> will host Liam Young’s immersive exhibition <i>In Other Worlds</i> from 21 May to 6 September 2026, featuring cinematic future scenarios, audio stories by prominent creators, original music, and climate-focused documentaries across three <a class="link" href="https://www.barbican.org.uk/whats-on/2026/event/in-other-worlds?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-us-air-force-is-using-hololens-to-load-cargo" target="_blank" rel="noopener noreferrer nofollow">transformed venue spaces.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Burnley FC</b> streamed their friendly against Lazio in VR, allowing fans worldwide to experience a panoramic stadium view with live commentary and <a class="link" href="https://www.msn.com/en-ie/sports/football/burnley-to-show-first-ever-football-match-in-virtual-reality/ar-AA1JzdTy?apiversion=v2&domshim=1&noservercache=1&noservertelemetry=1&batchservertelemetry=1&renderwebcomponents=1&wcseo=1&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-us-air-force-is-using-hololens-to-load-cargo" target="_blank" rel="noopener noreferrer nofollow">stadium audio from home</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Dead Boss Games</b> and Evolution Publishing will release AFFECTED: The Asylum on Meta Quest and SteamVR in 2026, offering a psychological survival horror experience set in a cult-controlled sanatorium haunted by <a class="link" href="https://www.gamespress.com/en-GB/AFFECTED-The-Asylum-Coming-Soon-to-Meta-Quest-SteamVR?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-us-air-force-is-using-hololens-to-load-cargo" target="_blank" rel="noopener noreferrer nofollow">the transformed Subject 357.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Puzzle Dev</b> and <b>Armor Games Studios</b> will release <i>Interlocked: Puzzle Islands</i> on Meta Quest on 24 March 2026, bringing the mobile and Flash puzzle hit into VR with over 30 burr puzzles and <a class="link" href="https://www.gamespress.com/en-GB/Interlocked-Puzzle-Islands-Solves-Three-Dimensional-Brainteasers-on-Me?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-us-air-force-is-using-hololens-to-load-cargo" target="_blank" rel="noopener noreferrer nofollow">additional new challenges.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Varjo</b> has launched Integrated XR Systems, a turnkey VR training ecosystem including secure XR-4 headsets, high-performance PCs, and pre-installed software, designed for rapid deployment in air-gapped <a class="link" href="https://www.calibredefence.co.uk/varjo-launches-integrated-xr-systems-for-secure-and-air-gapped-environments/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-us-air-force-is-using-hololens-to-load-cargo" target="_blank" rel="noopener noreferrer nofollow">and sensitive environments.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>The XR Association</b> honoured Representatives Suzan DelBene (D-WA) and August Pfluger (R-TX) with its inaugural XR Visionary Leadership Award, alongside Meta and CareerViewXR, recognising their efforts to advance immersive technologies and workforce development at XRA’s TechSummit in Washington, D.C.</p></li></ul><p class="paragraph" style="text-align:left;"><i>Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.</i></p><p class="paragraph" style="text-align:left;"><i>All spelling mistakes are deliberate, actually. </i></p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=2cf368a2-4305-469e-a588-94ad68bb6afb&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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  <title>&quot;Look at my VR experience, ye mighty, and...!&quot; Ramses &amp; the Pharaoh’s Gold review</title>
  <description>The Immersive Wire - 2 March 2026</description>
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  <pubDate>Mon, 02 Mar 2026 12:32:08 +0000</pubDate>
  <atom:published>2026-03-02T12:32:08Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Newsletters]]></category>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="executive-summary"><b>Executive summary</b></h2><p class="paragraph" style="text-align:left;">Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Top story:</b> An exhibit about Ramses II has a VR experience — and these are our thoughts (read below). </p></li><li><p class="paragraph" style="text-align:left;"><b>Event:</b> Worlds in Action will host the #WorldsinAction Hack in San Francisco from 13–15 March, bringing together XR and spatial AI developers for a hands-on event featuring generative environments, Unity and Unreal tools, PICO devkits, workshops and <a class="link" href="https://luma.com/worldsinaction-sf26?utm_source=tom" target="_blank" rel="noopener noreferrer nofollow">multi-track awards.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Hackathon</b>: Cambridge RealityX Hackathon (7–13 March 2026) invites interdisciplinary teams to build applied AI × XR solutions across education, healthcare, commerce, and the arts, culminating in a final onsite expo with <a class="link" href="https://forms.office.com/pages/responsepage.aspx?id=RQSlSfq9eUut41R7TzmG6TFOgfzVONZBqwOlFWAue4NUOVhJMVdQU09ZV0FNOUdSUFg3Qks3SDNFSy4u&route=shorturl&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=look-at-my-vr-experience-ye-mighty-and-ramses-the-pharaoh-s-gold-review" target="_blank" rel="noopener noreferrer nofollow">a £1,000+ prize pool.</a></p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">Resident Evil Requiem is excellent. Camp fun with a little dash of horror. </p><figcaption class="blockquote__byline"><b>Tom Ffiske, Editor of the Immersive Wire</b></figcaption></blockquote></div><h2 class="heading" style="text-align:left;" id="top-story"><b>Top Story</b></h2><p class="paragraph" style="text-align:left;">In 1818, Percy Shelley published his iconic poem <i>Ozymandias</i>, which tells of a colossal wreck of a statue, the remains of the great works of “Ozymandias, King of Kings.” The poem reflects on the impermanence of human creation and the hubris of any man who believes their legacy will withstand the test of time. Yet, as it happens, much of Ozymandias, better known as Ramses II, still survives. Now, thanks to Neon, some of his works, along with <a class="link" href="https://ramsestheexhibition.co.uk/london/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=look-at-my-vr-experience-ye-mighty-and-ramses-the-pharaoh-s-gold-review" target="_blank" rel="noopener noreferrer nofollow">a plethora of other remarkable Ancient Egyptian artifacts</a>, can be viewed just outside Battersea Power Station.</p><p class="paragraph" style="text-align:left;">The exhibition traces the life and 67-year reign of Ramses, arguably Egypt’s greatest pharaoh, focusing on the highlights of his great temple complex at Abu Simbel and the Battle of Kadesh. It also features the temple of his wife, Nefertari, and concludes with his death, funeral complex, and the 19th-century rediscovery of his mummy. Alongside Ramses’s artifacts are items from other periods of Egyptian history, providing a broader historical and religious context. Among the most fascinating are discarded drawings, rough drafts, and doodles left behind by artisans tasked with decorating the pharaoh’s astonishing monuments — all providing an extraordinary humanising glimpse into the life behind the legend of Ramses II.</p><p class="paragraph" style="text-align:left;">But that is not why you are here. You are here because the team also included a VR experience called <i>Ramses & the Pharaoh’s Gold</i>. </p><p class="paragraph" style="text-align:left;">The experience takes users through Abu Simbel and Nefertari’s tomb, offering context on the locations and wall depictions. The VR setup was thoughtfully designed, with a chair that moves left, right, and up, guiding the user without causing motion sickness. One particularly interesting element is the subtle horror components added during the transition between the two locations, adding a bit of unexpected spice to the journey.</p><p class="paragraph" style="text-align:left;">There is also a thin storyline about Ramses II needing guidance to the afterlife, which is charming but minimal, understandable given the ten-minute runtime. </p><p class="paragraph" style="text-align:left;">One issue with the experience was its placement at the end, by the gift shop. We had gone through many objects about Ramses II, all with great context and information. The VR experience showed more details about the locations, but much of it was touched on by the rest of the exhibit beforehand. That said, it did a great job of showing the locations and “vibes” in great detail. </p><p class="paragraph" style="text-align:left;">Overall, the experience provides an immersive way to explore these sites without visiting them in person, supported by a narrative that is intentionally lightweight due to time constraints. We both enjoyed the immersion and what we learned, but we hoped for more. </p><p class="paragraph" style="text-align:left;"><i>Tom Ffiske and Alex Roberts</i></p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/49e0883f-1bd9-4089-86c3-7513256b8a13/image.png?t=1772454543"/></div><h2 class="heading" style="text-align:left;" id="this-weeks-stories"><b>This week’s stories</b></h2><ul><li><p class="paragraph" style="text-align:left;"><b>Barcelona Cathedral</b> is hosting <i>Gaudí: The Workshop of the Divine</i>, a VR experience by Landscapes and Stromboli that lets visitors explore Antoni Gaudí’s atelier and assume the role of his assistants, celebrating the centenary of his death and his ties to the <a class="link" href="https://www.catalannews.com/culture/item/vr-experience-gaudi-workshop?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=look-at-my-vr-experience-ye-mighty-and-ramses-the-pharaoh-s-gold-review" target="_blank" rel="noopener noreferrer nofollow">cathedral and Gothic Quarter.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Cognitive3D</b> has launched an MCP (Model Context Protocol) Server, enabling organisations to access and interpret XR spatial analytics data through natural language queries via <a class="link" href="https://www.auganix.org/xr-news-cognitive3d-mcp-server/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=look-at-my-vr-experience-ye-mighty-and-ramses-the-pharaoh-s-gold-review" target="_blank" rel="noopener noreferrer nofollow">LLMs and AI assistants.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>CoSTAR National Lab’s</b> “Grassroots Music Venue Innovation” project will host an interactive R&D gig at The Bath House in Hackney Wick on 7 March, using responsive floor tiles, spatial audio and real-time audience feedback to explore how immersive technologies can support <a class="link" href="https://formpresents.seetickets.com/tour/mass?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=look-at-my-vr-experience-ye-mighty-and-ramses-the-pharaoh-s-gold-review" target="_blank" rel="noopener noreferrer nofollow">UK grassroots venues.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>St Mark’s National Bowel Hospital</b> has partnered with Revolve Labs to create immersive VR experiences, starting with a filmed robotic pan-proctocolectomy, to train surgeons <a class="link" href="https://www.ealingtimes.co.uk/news/25880008.park-royal-surgeons-trial-virtual-reality-complicated-op/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=look-at-my-vr-experience-ye-mighty-and-ramses-the-pharaoh-s-gold-review" target="_blank" rel="noopener noreferrer nofollow">outside the operating theatre.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>The University of London</b> has launched Narrative Foundations for Immersive Media and Video Games, an accessible online course covering immersive storytelling techniques, industry case studies, ethics, safety considerations <a class="link" href="https://www.coursera.org/learn/narrative-foundations-for-immersive-media-and-video-games?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=look-at-my-vr-experience-ye-mighty-and-ramses-the-pharaoh-s-gold-review" target="_blank" rel="noopener noreferrer nofollow">and project pitching.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>VIVERSE</b> has launched the VIVERSE Partner Program, a performance-based rewards scheme that pays creators based on unique views and engagement time rather than ad impressions, offering direct monetisation without contributing content to <a class="link" href="https://www.businesswire.com/news/home/20260224308868/en/VIVERSE-Redefines-the-Creator-Economy-by-Paying-Creators-for-Engagement-Not-Ad-Impressions?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=look-at-my-vr-experience-ye-mighty-and-ramses-the-pharaoh-s-gold-review" target="_blank" rel="noopener noreferrer nofollow">AI training models.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>The Wales Millennium Centre</b> is hosting <i>Haunts</i>, a VR experience exploring the 2000s adolescence of a queer teen in rural North Wales, combining surreal storytelling, archival media, and English and Welsh narration to reflect on <a class="link" href="https://www.buzzmag.co.uk/haunts-interview-virtual-reality-wales-millennium-centre-cardiff/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=look-at-my-vr-experience-ye-mighty-and-ramses-the-pharaoh-s-gold-review" target="_blank" rel="noopener noreferrer nofollow">millennial youth culture.</a></p></li></ul><p class="paragraph" style="text-align:left;"><i>Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.</i></p><p class="paragraph" style="text-align:left;"><i>All spelling mistakes are deliberate, actually. </i></p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=2e464917-4832-41a1-88f8-0ab9d702f35d&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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  <title>The Louvre slaps a Snap experience into the massive museum </title>
  <description>The Immersive Wire - 23 February 2026</description>
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  <link>https://www.immersivewire.com/p/the-louvre-slaps-a-snap-experience-into-the-massive-museum</link>
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  <pubDate>Mon, 23 Feb 2026 08:00:00 +0000</pubDate>
  <atom:published>2026-02-23T08:00:00Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Newsletters]]></category>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="executive-summary"><b>Executive summary</b></h2><p class="paragraph" style="text-align:left;">Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Top story:</b> Meta announced that Horizon Worlds will shift to a primarily mobile platform, explicitly separating it from the Quest VR ecosystem, as the company rethinks its VR strategy following major losses in its Reality Labs division <a class="link" href="https://techcrunch.com/2026/02/20/meta-metaverse-leaves-vr-horizon-worlds-mobile/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-louvre-slaps-a-snap-experience-into-the-massive-museum" target="_blank" rel="noopener noreferrer nofollow">and recent layoffs and studio closures.</a></p><ul><li><p class="paragraph" style="text-align:left;">No analysis as the story is self-evident, at least for now. If you want to read more writing, you can peek at why we are all still <a class="link" href="https://www.tomffiske.co.uk/tangents/youre-unconsciously-putting-people-in-boxes?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-louvre-slaps-a-snap-experience-into-the-massive-museum" target="_blank" rel="noopener noreferrer nofollow">pushing people into boxes. </a></p></li></ul></li><li><p class="paragraph" style="text-align:left;"><b>This week’s stories:</b> The Louvre Museum and Snap’s Paris AR Studio launched “The Incredible Unknowns of the Louvre” on 18 February 2026, a free AR experience that allows visitors to explore six artworks via smartphones, offering digital reconstructions, animations, and contextual insights to enhance understanding of <a class="link" href="https://www.finestresullarte.info/en/museums/louvre-and-snapchat-six-masterpieces-come-alive-in-augmented-reality?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-louvre-slaps-a-snap-experience-into-the-massive-museum" target="_blank" rel="noopener noreferrer nofollow">lesser-known masterpieces.</a></p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">My Chamomile tea is working overtime this evening. </p><figcaption class="blockquote__byline"><b>Tom Ffiske, Editor of the Immersive Wire</b></figcaption></blockquote></div><h2 class="heading" style="text-align:left;" id="this-weeks-stories"><b>This week’s stories</b></h2><ul><li><p class="paragraph" style="text-align:left;"><b>Catmosonic</b> launched a free app on the Meta Horizon Store on 19 February 2026 that turned the Quest 3 controller into a sonic stimulation device wrapped in a virtual purring cat, using patent-pending vibration technology and NHS-informed content to deliver <a class="link" href="https://www.catmosonic.com/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-louvre-slaps-a-snap-experience-into-the-massive-museum" target="_blank" rel="noopener noreferrer nofollow">health-focused experiences.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Excurio</b> and the <b>Centre des monuments nationaux </b>have launched The Last Stronghold: An Epic Medieval Adventure, a large-scale VR experience debuting in London on 12 March that immerses visitors in 14th-century Carcassonne, allowing them to explore the fortified city, interact with medieval life, and follow a narrative shaped by <a class="link" href="https://newsroom.feverup.com/en-GB/261810-new-virtual-reality-experience-the-last-stronghold-brings-an-epic-medieval-adventure-to-life-in-london/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-louvre-slaps-a-snap-experience-into-the-massive-museum" target="_blank" rel="noopener noreferrer nofollow">loyalty, rebellion, and the Inquisition.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Kent and Medway Mental Health NHS Trust</b> is launching a three-month VR pilot on Ruby Ward in Maidstone to transport older women with dementia to immersive destinations such as Venice, Santiago and New York in an effort to reduce <a class="link" href="https://www.bbc.co.uk/news/articles/c1mje1yn7z5o?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-louvre-slaps-a-snap-experience-into-the-massive-museum" target="_blank" rel="noopener noreferrer nofollow">stress, anxiety and restlessness.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>The Louvre Museum</b> and Snap’s Paris AR Studio launched “The Incredible Unknowns of the Louvre” on 18 February 2026, a free AR experience that allows visitors to explore six artworks via smartphones, offering digital reconstructions, animations, and contextual insights to enhance understanding of <a class="link" href="https://www.finestresullarte.info/en/museums/louvre-and-snapchat-six-masterpieces-come-alive-in-augmented-reality?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-louvre-slaps-a-snap-experience-into-the-massive-museum" target="_blank" rel="noopener noreferrer nofollow">lesser-known masterpieces.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Meta</b> announced that Horizon Worlds will shift to a primarily mobile platform, explicitly separating it from the Quest VR ecosystem, as the company rethinks its VR strategy following major losses in its Reality Labs division <a class="link" href="https://techcrunch.com/2026/02/20/meta-metaverse-leaves-vr-horizon-worlds-mobile/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-louvre-slaps-a-snap-experience-into-the-massive-museum" target="_blank" rel="noopener noreferrer nofollow">and recent layoffs and studio closures.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>mSurgery</b> provided VR headsets that allowed junior doctors at Hospital Clínico to train in endoscopic retrograde cholangiopancreatography (ERCP), enabling immersive observation of high-risk biliary and pancreatic procedures while overcoming operating theatre capacity limits and <a class="link" href="https://www.surinenglish.com/lifestyle/health/virtual-reality-glasses-learn-how-perform-complex-20260216123046-nt.html?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-louvre-slaps-a-snap-experience-into-the-massive-museum" target="_blank" rel="noopener noreferrer nofollow">maintaining patient safety.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>St Mark’s National Bowel Hospital</b> partnered with Revolve Labs to capture stereoscopic footage from a Da Vinci surgical robot and produce an interactive VR training module that allows surgical trainees to explore a robotic pan-proctocolectomy from multiple 3D viewpoints outside <a class="link" href="https://www.lnwh.nhs.uk/news/cambridge-tech-company-brings-new-perspective-to-nhs-surgical-training-12489/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-louvre-slaps-a-snap-experience-into-the-massive-museum" target="_blank" rel="noopener noreferrer nofollow">the operating theatre.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Spire Murrayfield Hospital Wirral </b>became the first UK hospital to use Pixee’s augmented reality technology in a total knee replacement, enabling real-time visual guidance that enhances surgical precision and supports <a class="link" href="https://www.wirralglobe.co.uk/news/25859922.wirral-hospital-first-uk-use-augmented-reality/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-louvre-slaps-a-snap-experience-into-the-massive-museum" target="_blank" rel="noopener noreferrer nofollow">improved patient outcomes.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Therapists in Gaza City </b>introduced virtual reality headsets in displacement camps to provide injured and traumatised children, including seven-year-old Razan, with short immersive therapy sessions that offered temporary psychological escape amid ongoing conflict and <a class="link" href="https://news.sky.com/story/the-nightmares-still-come-back-inside-gaza-city-a-virtual-reality-escape-for-the-children-caught-in-war-13510034?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=the-louvre-slaps-a-snap-experience-into-the-massive-museum" target="_blank" rel="noopener noreferrer nofollow">limited medical care.</a></p></li></ul><p class="paragraph" style="text-align:left;"><i>Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.</i></p><p class="paragraph" style="text-align:left;"><i>All spelling mistakes are deliberate, actually. </i></p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=907b7820-e72a-401d-b634-ada99a2308a8&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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  <title>How else can you show VR?</title>
  <description>The Immersive Wire - 16 February 2026</description>
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  <pubDate>Mon, 16 Feb 2026 08:00:12 +0000</pubDate>
  <atom:published>2026-02-16T08:00:12Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Newsletters]]></category>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="executive-summary"><b>Executive summary</b></h2><p class="paragraph" style="text-align:left;">Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Top stories:</b> <a class="link" href="https://www.immersivewire.com/p/i-am-sick-of-these-vr-marketing-images?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=how-else-can-you-show-vr" target="_blank" rel="noopener noreferrer nofollow">I am getting suck of these VR images. </a></p></li><li><p class="paragraph" style="text-align:left;"><b>Study: </b>A VR study found that participants subconsciously followed the gaze of both human and robot avatars toward posters in a virtual university corridor, even when the gaze held no relevance to their task, <a class="link" href="https://www.nature.com/articles/s41598-026-39130-1?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=how-else-can-you-show-vr" target="_blank" rel="noopener noreferrer nofollow">indicating automatic gaze-following in semi-public settings.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>This week’s stories: </b>The Light Rail Safety and Standards Board and KeolisAmey Metrolink are funding a VR initiative in Greater Manchester schools to address verbal and physical assaults on tramway staff through <a class="link" href="https://news.railbusinessdaily.com/virtual-reality-deployed-to-tackle-tram-staff-assaults/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=how-else-can-you-show-vr" target="_blank" rel="noopener noreferrer nofollow">immersive safety education</a>.</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">Seeing Florence + The Machine on Tuesday. Hopefully the dog days are over? </p><figcaption class="blockquote__byline"><b>Tom Ffiske, Editor of the Immersive Wire</b></figcaption></blockquote></div><h2 class="heading" style="text-align:left;" id="main-story"><b>Main story</b></h2><p class="paragraph" style="text-align:left;">I am getting sick of <a class="link" href="https://www.immersivewire.com/p/i-am-sick-of-these-vr-marketing-images?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=how-else-can-you-show-vr" target="_blank" rel="noopener noreferrer nofollow">these VR images. </a></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">You know exactly the image I’m talking about. Someone gawping, mouth agape as wide as the Cave of Wonders, with a silicon headcrab stuck to their head. They’re looking at something I assume would be incredible and lovely, but we as viewers can’t see it unless there is this blended reality-esque background that showcases the colours, lighting, and visuals they are observing. It looks… off.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">I’ve never been a fan of these marketing VR images. In fact, I feel like they have been a detriment to the way headsets have been sold. In 2024, most Brits thought that VR headsets </span><span style="font-size:16px;"><i><a class="link" href="https://yougov.com/en-gb/articles/48906-most-britons-who-have-worn-vr-headsets-think-they-look-uncool?utm_campaign=i-am-sick-of-these-vr-marketing-images&utm_medium=referral&utm_source=www.immersivewire.com" target="_blank" rel="noopener noreferrer nofollow" style="color: rgb(12, 74, 110)">were not cool.</a></i></span><span style="font-size:16px;"> I wonder why.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;"><a class="link" href="https://www.immersivewire.com/p/i-am-sick-of-these-vr-marketing-images?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=how-else-can-you-show-vr" target="_blank" rel="noopener noreferrer nofollow">Read more here. </a></span></p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5fa3e899-c8fe-4ff2-ba42-963961f7dd9a/Immersive_Wire_newsletter_cover_image_-_2026-02-08T123206.649.png?t=1770553940"/></div><h2 class="heading" style="text-align:left;" id="this-weeks-stories"><b>This week’s stories</b></h2><ul><li><p class="paragraph" style="text-align:left;"><b>Hove Museum of Creativity</b> is hosting Double Act, a virtual reality experience by Jess Starns that explores the early British film pioneers George Albert Smith and Laura Eugenia Bayley through immersive recreations of <a class="link" href="https://www.theargus.co.uk/news/25842246.virtual-reality-cinema-experience-opens-hove-museum/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=how-else-can-you-show-vr" target="_blank" rel="noopener noreferrer nofollow">Edwardian cinema and studio life.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>The Light Rail Safety and Standards Board</b> and KeolisAmey Metrolink are funding a VR initiative in Greater Manchester schools to address verbal and physical assaults on tramway staff through <a class="link" href="https://news.railbusinessdaily.com/virtual-reality-deployed-to-tackle-tram-staff-assaults/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=how-else-can-you-show-vr" target="_blank" rel="noopener noreferrer nofollow">immersive safety education</a>.</p></li><li><p class="paragraph" style="text-align:left;"><b>St Leonards</b> filmmaker Andrew Kötting is presenting The Tell Tale Rooms Redux, a critically acclaimed VR experience blending surreal, hyper-real environments with immersive storytelling, at Hastings Arts Forum <a class="link" href="https://www.sussexexpress.co.uk/news/people/exploring-the-amazing-virtual-world-of-st-leonards-film-maker-andrew-kotting-5597529?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=how-else-can-you-show-vr" target="_blank" rel="noopener noreferrer nofollow">from 18 February to 1 March.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Stephen Arnold Music</b> has created a historically detailed soundtrack for Histovery’s touring augmented reality exhibition <i>American Revolution – The Augmented Experience.</i></p></li><li><p class="paragraph" style="text-align:left;"><b>UC Davis</b> researchers are using VR technology at Eskaton Village to conduct quick, interactive eye exams for seniors, with the system assessing visual acuity, color and shape perception, and pupil responses while transmitting results <a class="link" href="https://health.ucdavis.edu/news/headlines/virtual-reality-exam-checks-eye-health-and-screens-for-early-signs-of-alzheimers/2026/02?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=how-else-can-you-show-vr" target="_blank" rel="noopener noreferrer nofollow">directly to ophthalmologists.</a></p></li></ul><p class="paragraph" style="text-align:left;"><i>Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.</i></p><p class="paragraph" style="text-align:left;"><i>All spelling mistakes are deliberate, actually. </i></p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=a129660d-fd6c-4fee-9d6a-b20ba8ca0e39&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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  <title>I am sick of these VR marketing images</title>
  <description>I&#39;m stating the obvious, but sometimes someone needs to point at the Emperor&#39;s new clothes. </description>
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  <link>https://www.immersivewire.com/p/i-am-sick-of-these-vr-marketing-images</link>
  <guid isPermaLink="true">https://www.immersivewire.com/p/i-am-sick-of-these-vr-marketing-images</guid>
  <pubDate>Tue, 10 Feb 2026 08:34:02 +0000</pubDate>
  <atom:published>2026-02-10T08:34:02Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Features]]></category>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
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</style><div class='beehiiv__body'><p class="paragraph" style="text-align:left;">You know exactly the image I’m talking about. Someone gawping, mouth agape as wide as the Cave of Wonders, with a silicon headcrab stuck to their head. They’re looking at something I assume would be incredible and lovely, but we as viewers can’t see it unless there is this blended reality-esque background that showcases the colours, lighting, and visuals they are observing. It looks… off. </p><p class="paragraph" style="text-align:left;">I’ve never been a fan of these marketing VR images. In fact, I feel like they have been a detriment to the way headsets have been sold. In 2024, most Brits thought that VR headsets <a class="link" href="https://yougov.com/en-gb/articles/48906-most-britons-who-have-worn-vr-headsets-think-they-look-uncool?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=i-am-sick-of-these-vr-marketing-images" target="_blank" rel="noopener noreferrer nofollow">were not cool.</a> I wonder why. </p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0e1be26d-a6f8-4920-a85b-f5b446530c47/Screenshot_2026-02-08_at_12.28.59.png?t=1770553751"/><div class="image__source"><span class="image__source_text"><p>Credit: YouGov.</p></span></div></div><p class="paragraph" style="text-align:left;">When people wear VR headsets, the irony is that they are not looking at the metal clasp around their eyes. No, they are inside a virtual world, learning, training, or playing video games. The way it has been positioned makes it look like a much dorkier device. Yes, I know it’s quite dorky, but marketing sometimes needs to showcase its qualities better. </p><p class="paragraph" style="text-align:left;">Granted, some VR marketing has evolved. I’ve seen the Deadpool game, for example, using Deadpool as a character rather than showing someone wearing a headset. But again, it doesn’t actually show much about the game itself, which is tricky because marketing can’t really convey the experience.</p><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><p class="paragraph" style="text-align:left;">Granted, some VR marketing has evolved. I’ve seen the Deadpool game, for example, using Deadpool as a character rather than showing someone wearing a headset. But again, it doesn’t actually show much about the game itself, which is tricky because marketing can’t really convey the experience.</p></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4e20795c-d34e-47b5-a271-b0d3c06db2f4/where-is-deadpoolvr-communication-v0-pg5tyw6bcaxf1.jpg?t=1770553402"/><div class="image__source"><span class="image__source_text"><p>Credit: Marvel</p></span></div></div></td></tr></table><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><p class="paragraph" style="text-align:left;">If you look back to the beginning, dorkiness and immersive technologies have been there since the start. Take the famous Sensorama from the 1960s. The way it was presented gives off a very tech-focused vibe, but it was difficult to portray what the Sensorama could actually do without showing the device itself. </p></td><td width="50%" class="bh__column"><div class="image"><a class="image__link" href="https://www.academia.edu/figures/52877370/figure-4-sensorama-advertising-poster-and-illustration-of?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=i-am-sick-of-these-vr-marketing-images" rel="noopener" target="_blank"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d8208d5f-13e9-4af5-83b1-40053c6b5a79/Screenshot_2026-02-08_at_12.25.50.png?t=1770553562"/></a><div class="image__source"><span class="image__source_text"><p>Credit: Academia.edu</p></span></div></div></td></tr></table><p class="paragraph" style="text-align:left;"></p><p class="paragraph" style="text-align:left;">A few options are available to us. You might outline a VR headset around someone’s eyes, and next to that person, show the actual game or experience. This indicates immersive technology without necessarily showing the headset itself, which is the core problem. </p><p class="paragraph" style="text-align:left;">None of what I have said is new. It is all quite obvious, and I think we are all on the same page. But it is still worth saying every once in a while because I don’t want to look like someone who misses the point in the long term.</p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=8f5255f9-d0fb-4ea0-95b2-4167665e9a14&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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  <title>Report: Meta is developing a lightweight VR headset codenamed Phoenix, expected H1 2027</title>
  <description>The Immersive Wire - 9 February 2026</description>
      <enclosure url="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/80c7400e-c017-4650-b813-8255eaf4aee3/Immersive_Wire_newsletter_cover_image_-_2026-02-08T120431.720.png" length="71693" type="image/png"/>
  <link>https://www.immersivewire.com/p/report-meta-is-developing-a-lightweight-vr-headset-codenamed-phoenix-expected-h1-2027</link>
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  <pubDate>Mon, 09 Feb 2026 08:00:11 +0000</pubDate>
  <atom:published>2026-02-09T08:00:11Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Newsletters]]></category>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="executive-summary">Executive summary</h2><p class="paragraph" style="text-align:left;">Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Top stories: </b>Meta is reportedly developing a lightweight VR headset codenamed Phoenix, <a class="link" href="https://www.tomsguide.com/computing/virtual-reality/metas-lightweight-vr-headset-and-compute-puck-revealed-in-leaked-renders?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=report-meta-is-developing-a-lightweight-vr-headset-codenamed-phoenix-expected-h1-2027" target="_blank" rel="noopener noreferrer nofollow">expected around H1 2027.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Event</b>: Laval Virtual will take place from 8 to 10 April 2026, bringing three days of XR exhibitions, conferences and business meetings to Laval, positioned as Europe’s XR capital.</p></li><li><p class="paragraph" style="text-align:left;"><b>Study</b>: A study in <i>Nature Neuroscience</i> found that rats’ hippocampal neurons respond differently in VR versus real environments, with VR causing seemingly random neural activity and reduced spatial mapping due to <a class="link" href="https://www.sportsmanagement.co.uk/Sports-news/latest/Swim-England-and-Neurodiverse-Sport-team-up-to-strengthen-neuroinclusive-practice/312806?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=report-meta-is-developing-a-lightweight-vr-headset-codenamed-phoenix-expected-h1-2027" target="_blank" rel="noopener noreferrer nofollow">the absence of auditory and olfactory cues.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>This week’s stories:</b> Loughborough University researchers used VR to study how adults and children respond to emergencies in self-driving taxis, identifying safety and accessibility needs to inform the design of future autonomous vehicles <a class="link" href="https://www.lboro.ac.uk/news-events/news/2026/february/virtual-reality-self-driving-taxi-research/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=report-meta-is-developing-a-lightweight-vr-headset-codenamed-phoenix-expected-h1-2027" target="_blank" rel="noopener noreferrer nofollow">and safe in-vehicle activities.</a></p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">Kingdom Come Deliverance II is dominating my life. I didn’t realise I would love blacksmithing my own sword over five minutes, or meticulously making in-game health potions. Related to this, I am still single. </p><figcaption class="blockquote__byline"><b>Tom Ffiske, Editor of the Immersive Wire</b></figcaption></blockquote></div><h2 class="heading" style="text-align:left;" id="main-story">Main story</h2><p class="paragraph" style="text-align:left;"><b>Meta</b> is reportedly developing a lightweight VR headset codenamed Phoenix, <a class="link" href="https://www.tomsguide.com/computing/virtual-reality/metas-lightweight-vr-headset-and-compute-puck-revealed-in-leaked-renders?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=report-meta-is-developing-a-lightweight-vr-headset-codenamed-phoenix-expected-h1-2027" target="_blank" rel="noopener noreferrer nofollow">expected around H1 2027.</a></p><ul><li><p class="paragraph" style="text-align:left;"><b>What’s different?</b> It may include a separate “puck” which will handle compute.</p></li><li><p class="paragraph" style="text-align:left;"><b>Separately… </b>I wonder if the RAM crisis would impact its launch or price? </p></li></ul><h2 class="heading" style="text-align:left;" id="this-weeks-stories">This week’s stories</h2><ul><li><p class="paragraph" style="text-align:left;"><b>Cortopia Studios </b>and <b>Beyond Frames Entertainment </b>are launching <i>Teenage Mutant Ninja Turtles: Empire City</i>, a VR game on Meta Quest, SteamVR, and Pico this spring, letting players explore New York City’s sewers and rooftops while fighting t<a class="link" href="https://www.uploadvr.com/teenage-mutant-ninja-turtles-empire-city-coming-spring-2026-gameplay-trailer-revealed/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=report-meta-is-developing-a-lightweight-vr-headset-codenamed-phoenix-expected-h1-2027" target="_blank" rel="noopener noreferrer nofollow">he Foot Clan and Shredder.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>InnerspaceVR</b> has announced Spymaster, a new espionage-focused VR adventure inspired by classic spy films, featuring multiple playable agents and a time-rewinding mechanic.</p></li><li><p class="paragraph" style="text-align:left;"><b>Loughborough University </b>researchers used VR to study how adults and children respond to emergencies in self-driving taxis, identifying safety and accessibility needs to inform the design of future autonomous vehicles <a class="link" href="https://www.lboro.ac.uk/news-events/news/2026/february/virtual-reality-self-driving-taxi-research/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=report-meta-is-developing-a-lightweight-vr-headset-codenamed-phoenix-expected-h1-2027" target="_blank" rel="noopener noreferrer nofollow">and safe in-vehicle activities.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>NHS Supply Chain</b> plans to launch a £210 million national framework for medical simulation devices and technologies, creating a commercial structure to supply healthcare organisations <a class="link" href="https://www.auganix.org/xr-news-nhs-supply-chain-medical-simulation-xr-contract/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=report-meta-is-developing-a-lightweight-vr-headset-codenamed-phoenix-expected-h1-2027" target="_blank" rel="noopener noreferrer nofollow">across England and Wales.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>University Hospitals Coventry</b> and Warwickshire NHS Trust is trialling VR experiences for patients undergoing long interventional radiology procedures, using virtual environments and meditative soundtracks to <a class="link" href="https://www.bbc.co.uk/news/articles/ce8re11p03eo?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=report-meta-is-developing-a-lightweight-vr-headset-codenamed-phoenix-expected-h1-2027" target="_blank" rel="noopener noreferrer nofollow">reduce pain and anxiety.</a></p></li></ul><p class="paragraph" style="text-align:left;"><i>Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.</i></p><p class="paragraph" style="text-align:left;"><i>All spelling mistakes are deliberate, actually. </i></p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=d4a65330-5f84-44f3-bf1a-d9a57bcda2eb&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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  <title>Snap spun off its AR glasses into a separate business</title>
  <description>The Immersive Wire - 2 February 2026</description>
      <enclosure url="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f5b97578-0042-4094-ad9f-26a3f5f9330f/Immersive_Wire_newsletter_cover_image_-_2026-01-30T083010.901.png" length="35841" type="image/png"/>
  <link>https://www.immersivewire.com/p/snap-spun-off-its-ar-glasses-into-a-separate-business</link>
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  <pubDate>Mon, 02 Feb 2026 08:00:10 +0000</pubDate>
  <atom:published>2026-02-02T08:00:10Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Newsletters]]></category>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="executive-summary">Executive summary</h2><p class="paragraph" style="text-align:left;">Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Top stories: </b>Snap spun off its AR glasses into <a class="link" href="https://www.engadget.com/wearables/snap-is-spinning-off-its-ar-glasses-into-a-separate-business-140000659.html?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=snap-spun-off-its-ar-glasses-into-a-separate-business" target="_blank" rel="noopener noreferrer nofollow">a separate business</a> (analysis below). </p></li><li><p class="paragraph" style="text-align:left;"><b>This week’s stories:</b> <b>Meta</b> reported that its immersive tech side lost $19.1 billion in 2025, slightly up from $17.7 billion in 2024, on $2.2 billion in annual sales, with CEO Mark Zuckerberg projecting <a class="link" href="https://techcrunch.com/2026/01/28/meta-burned-19-billion-on-vr-last-year-and-2026-wont-be-any-better/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=snap-spun-off-its-ar-glasses-into-a-separate-business" target="_blank" rel="noopener noreferrer nofollow">similar losses for 2026</a> (more below). </p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">So Bridgeton is basically Cinderella, now? </p><figcaption class="blockquote__byline"><b>Tom Ffiske, Editor of the Immersive Wire</b></figcaption></blockquote></div><h2 class="heading" style="text-align:left;" id="main-story">Main story</h2><p class="paragraph" style="text-align:left;"><b>Snap</b> spun off its AR glasses into <a class="link" href="https://www.engadget.com/wearables/snap-is-spinning-off-its-ar-glasses-into-a-separate-business-140000659.html?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=snap-spun-off-its-ar-glasses-into-a-separate-business" target="_blank" rel="noopener noreferrer nofollow">a separate business. </a></p><ul><li><p class="paragraph" style="text-align:left;"><b>Why? </b>The move is designed to give the AR glasses team greater operational focus, build a distinct brand, pursue new partnerships, and potentially attract external investment ahead of the product’s consumer launch. This is expected later in 2026.</p></li><li><p class="paragraph" style="text-align:left;"><b>What will it do? </b>The new subsidiary will lead development and marketing for Snap’s first “mainstream” AR wearable.</p></li><li><p class="paragraph" style="text-align:left;"><b>Thoughts? </b>Makes sense. Having a dedicated unit for expertise and investment could work well for operational excellence. </p></li></ul><h2 class="heading" style="text-align:left;" id="this-weeks-stories">This week’s stories</h2><ul><li><p class="paragraph" style="text-align:left;"><b>Belfast City Council</b> has approved £78,000 to continue its City Hall Augmented Reality experience, which uses AR, iPads, and video displays to <a class="link" href="https://www.belfastlive.co.uk/news/belfast-news/belfast-city-hall-keep-augmented-33305844?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=snap-spun-off-its-ar-glasses-into-a-separate-business" target="_blank" rel="noopener noreferrer nofollow">explore the city’s history.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Kiwi Aerial Shots</b> has successfully tested a sub-25kg custom-built Immersive Condor drone flying the <a class="link" href="https://kiwi-aerialshots.nl/en/360-degree-immersive-vr-drone-company/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=snap-spun-off-its-ar-glasses-into-a-separate-business" target="_blank" rel="noopener noreferrer nofollow">Blackmagic URSA Cine Immersive camera.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Master Crowd Games</b> announced The Magician VR: The Cursed Wand, an upcoming Quest fantasy action-adventure featuring gesture-based wand spellcasting and <a class="link" href="https://www.uploadvr.com/the-magician-vr-is-a-new-fantasy-appearing-on-quest-soon/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=snap-spun-off-its-ar-glasses-into-a-separate-business" target="_blank" rel="noopener noreferrer nofollow">an arcade-style survival mode.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Meta</b> reported that its immersive tech side lost $19.1 billion in 2025, slightly up from $17.7 billion in 2024, on $2.2 billion in annual sales, with CEO Mark Zuckerberg projecting <a class="link" href="https://techcrunch.com/2026/01/28/meta-burned-19-billion-on-vr-last-year-and-2026-wont-be-any-better/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=snap-spun-off-its-ar-glasses-into-a-separate-business" target="_blank" rel="noopener noreferrer nofollow">similar losses for 2026.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Samsung</b> has announced plans to launch its next-generation AR glasses <a class="link" href="https://uk.pcmag.com/smart-glasses/162854/samsungs-first-pair-of-ar-glasses-are-coming-later-this-year?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=snap-spun-off-its-ar-glasses-into-a-separate-business" target="_blank" rel="noopener noreferrer nofollow">by the end of 2026</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Vikings: The Immersive Experience</b> will launch in March at London’s Dock X, offering a technology-driven historical exhibition to explore the mythology and legacy of <a class="link" href="https://www.timeout.com/london/news/a-vast-immersive-vikings-experience-is-coming-to-london-in-march-012726?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=snap-spun-off-its-ar-glasses-into-a-separate-business" target="_blank" rel="noopener noreferrer nofollow">Ragnar Lodbrok, Queen Kraka, and their sons.</a></p></li></ul><p class="paragraph" style="text-align:left;"><i>Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.</i></p><p class="paragraph" style="text-align:left;"><i>All spelling mistakes are deliberate, actually. </i></p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=98cc3499-988d-4628-bb45-0d2975c96b3f&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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  <title>Location-based VR remains a potential growth area</title>
  <description>The Immersive Wire - 26 January 2026</description>
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  <pubDate>Mon, 26 Jan 2026 08:00:08 +0000</pubDate>
  <atom:published>2026-01-26T08:00:08Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Newsletters]]></category>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="executive-summary">Executive summary</h2><p class="paragraph" style="text-align:left;">Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Top stories: </b>Let’s talk about location-based VR (more below). </p></li><li><p class="paragraph" style="text-align:left;"><b>This week’s stories:</b> JPL Flavours has opened a new 75,000-square-foot innovation and manufacturing facility in Bromborough, UK, following an £11 million investment to expand its automated production, flavour labs, <a class="link" href="https://www.foodmanufacture.co.uk/Article/2026/01/21/virtual-reality-innovation-suite-set-to-open-at-jpl-flavours-11m-site/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=location-based-vr-remains-a-potential-growth-area" target="_blank" rel="noopener noreferrer nofollow">and digital innovation capabilities.</a></p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">Mio: Memories in Orbit is a stunning game. If you want a spelunkey Metroidvania, take a peek. </p><figcaption class="blockquote__byline"><b>Tom Ffiske, Editor of the Immersive Wire</b></figcaption></blockquote></div><h2 class="heading" style="text-align:left;" id="main-story">Main story</h2><p class="paragraph" style="text-align:left;">This year has been relatively bleak for VR, particularly as major players like Meta have been shutting down studios and pivoting toward the broader “metaverse.” Yet, one segment that has continued to show promise, and has garnered increasing attention, is location-based VR.</p><p class="paragraph" style="text-align:left;">Some companies are thriving in this space. Sandbox VR, for example, is steadily expanding worldwide, with its latest location set to open in Houston next month. Meanwhile, more artistic experiences are also holding strong. <i>The Last Days of Pompeii: The Immersive Exhibition</i> offers a historical, family-friendly VR experience that has attracted a steady audience. Industry figures underline this growth; Market Research Future projects the sector <a class="link" href="https://www.marketresearchfuture.com/reports/location-based-vr-market-23403?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=location-based-vr-remains-a-potential-growth-area" target="_blank" rel="noopener noreferrer nofollow">could reach $5.94bn</a>, while Fortune Business Insights - taking a broader view of location-based entertainment - estimates <a class="link" href="https://www.fortunebusinessinsights.com/location-based-entertainment-market-11016?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=location-based-vr-remains-a-potential-growth-area" target="_blank" rel="noopener noreferrer nofollow">it could hit $7bn</a> by 2026. (While statistics like these should always be approached cautiously, they do offer a useful benchmark for the market’s potential). </p><p class="paragraph" style="text-align:left;">The picture isn’t entirely rosy, however. Some operators have struggled: DNA VR, for instance, closed all of its locations last year.</p><p class="paragraph" style="text-align:left;">Personally, I remain invested in this space. There’s a simple thrill in shooting zombies with friends or landing headshots; a kind of experience that sits somewhere between laser tag and a fun day at the pool.</p><p class="paragraph" style="text-align:left;">That enduring appeal is what gives me hope. Location-based VR is remarkably resilient, offering experiences that people want to revisit time and time again. It’s a space I’ll be watching closely throughout 2026.</p><h2 class="heading" style="text-align:left;" id="this-weeks-stories">This week’s stories</h2><ul><li><p class="paragraph" style="text-align:left;"><b>JPL Flavours</b> has opened a new 75,000-square-foot innovation and manufacturing facility in Bromborough, UK, following an £11 million investment to expand its automated production, flavour labs, <a class="link" href="https://www.foodmanufacture.co.uk/Article/2026/01/21/virtual-reality-innovation-suite-set-to-open-at-jpl-flavours-11m-site/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=location-based-vr-remains-a-potential-growth-area" target="_blank" rel="noopener noreferrer nofollow">and digital innovation capabilities.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Resilience</b>, a UK government scheme, is investing £4.3 million to use VR training to address a projected skills gap in medicine manufacturing, aiming to inspire over 140,000 new entrants <a class="link" href="https://www.digitalhealth.net/2026/01/vr-project-launched-to-boost-uks-medicine-manufacturing-skills/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=location-based-vr-remains-a-potential-growth-area" target="_blank" rel="noopener noreferrer nofollow">over the next decade.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Sandbox VR</b> plans to open its first location <a class="link" href="https://www.msn.com/en-us/money/other/sandbox-virtual-reality-to-open-newest-location-in-houston-in-january/ar-AA1Tj9aQ?ocid=BingNewsBrowse&apiversion=v2&domshim=1&noservercache=1&noservertelemetry=1&batchservertelemetry=1&renderwebcomponents=1&wcseo=1&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=location-based-vr-remains-a-potential-growth-area" target="_blank" rel="noopener noreferrer nofollow">in Houston next month.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>XR AI Spotlight</b> has launched on Product Hunt, offering a weekly curated shortlist of XR and AI tools, news and updates, alongside in-depth interviews <a class="link" href="https://www.producthunt.com/products/xr-ai-spotlight?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=location-based-vr-remains-a-potential-growth-area" target="_blank" rel="noopener noreferrer nofollow">with founders and makers.</a></p></li></ul><p class="paragraph" style="text-align:left;"><i>Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.</i></p><p class="paragraph" style="text-align:left;"><i>All spelling mistakes are deliberate, actually. </i></p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=410cc681-0c0a-4352-8ffe-37bea43744bf&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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  <title>Meta cuts more than 1,000 roles from Reality Labs</title>
  <description>The Immersive Wire - 19 January 2026</description>
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  <link>https://www.immersivewire.com/p/meta-cuts-more-than-1-000-roles-from-reality-labs</link>
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  <pubDate>Mon, 19 Jan 2026 08:56:58 +0000</pubDate>
  <atom:published>2026-01-19T08:56:58Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Newsletters]]></category>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="executive-summary">Executive summary</h2><p class="paragraph" style="text-align:left;">Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Top stories: </b>Meta cuts more than 1,000 roles <a class="link" href="https://www.bloomberg.com/news/articles/2026-01-13/meta-begins-jobs-cuts-after-shifting-focus-from-metaverse-to-phones?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-cuts-more-than-1-000-roles-from-reality-labs" target="_blank" rel="noopener noreferrer nofollow">from Reality Labs</a> (more below). </p></li><li><p class="paragraph" style="text-align:left;"><b>This week’s stories:</b> XREAL has filed a patent infringement lawsuit in the US against Viture affiliates, alleging unauthorised use of its core augmented reality optical system technology <a class="link" href="https://www.prnewswire.com/news-releases/xreal-files-us-patent-infringement-lawsuit-against-viture-to-defend-foundational-augmented-reality-technology-302662707.html?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-cuts-more-than-1-000-roles-from-reality-labs" target="_blank" rel="noopener noreferrer nofollow">following earlier legal action in Germany.</a></p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">Into The Woods is a great play, but it has given me an audio tick for the key line “into the woods!” over and over again. </p><figcaption class="blockquote__byline"><b>Tom Ffiske, Editor of the Immersive Wire</b></figcaption></blockquote></div><h2 class="heading" style="text-align:left;" id="main-story">Main story</h2><p id="meta-cuts-more-than-1000-roles-from" class="paragraph" style="text-align:left;"><b>Meta</b> cuts more than 1,000 roles <a class="link" href="https://www.bloomberg.com/news/articles/2026-01-13/meta-begins-jobs-cuts-after-shifting-focus-from-metaverse-to-phones?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-cuts-more-than-1-000-roles-from-reality-labs" target="_blank" rel="noopener noreferrer nofollow">from Reality Labs</a>.</p><ul><li><p class="paragraph" style="text-align:left;"><b>Why? </b>The company wants to focus on its more consumer ambitions as well as AI devices, stepping away from more business-orientated activities as well as other areas.</p></li><li><p class="paragraph" style="text-align:left;"><b>What’s the significance? </b>For me, it&#39;s the company taking a step back, looking at a broad view of Reality Labs, and having a think about what would work well for the area as a whole. The company is doubling down on what I think will work better longer-term, while stepping back on things which might not work as well. An example of this is Meta Horizon Workrooms, which will be cut as well.</p></li></ul><h2 class="heading" style="text-align:left;" id="this-weeks-stories">This week’s stories</h2><ul><li><p class="paragraph" style="text-align:left;"><b>Asus</b> and <b>Xreal</b> have partnered to launch the ROG Xreal R1 AR gaming glasses at CES 2026, featuring 240 Hz Micro-OLED displays, a 171-inch virtual viewing area, and a 57-degree field of view optimised <a class="link" href="https://www.msn.com/en-us/news/technology/asus-rog-and-xreal-partner-to-deliver-gaming-optimized-ar-glasses-240-hz-micro-leds-with-a-171-inch-virtual-viewing-area/ar-AA1TChTf?apiversion=v2&domshim=1&noservercache=1&noservertelemetry=1&batchservertelemetry=1&renderwebcomponents=1&wcseo=1&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-cuts-more-than-1-000-roles-from-reality-labs" target="_blank" rel="noopener noreferrer nofollow">for gaming and productivity.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>CD Projekt RED </b>has issued a DMCA takedown request that resulted in the removal of Luke Ross’s long-standing Cyberpunk 2077 VR mod, which had enabled players to experience the game in <a class="link" href="https://wccftech.com/cyberpunk-2077-vr-mod-taken-down-by-cd-projekt-red/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-cuts-more-than-1-000-roles-from-reality-labs" target="_blank" rel="noopener noreferrer nofollow">virtual reality since 2022.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Ipswich Borough Council</b> has installed augmented and virtual reality binoculars at six historic sites to let visitors experience digitised images and sounds from 1895, showcasing the town’s <a class="link" href="https://www.bbc.co.uk/news/articles/cjdj2p5e277o?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-cuts-more-than-1-000-roles-from-reality-labs" target="_blank" rel="noopener noreferrer nofollow">Victorian-era life and heritage.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>The Natural History Museum Abu Dhabi</b> has partnered with Snap Inc. to launch augmented reality experiences across mobile and Spectacles in early 2026, enabling visitors to explore 13.8 billion years of natural and <a class="link" href="https://thearabweekly.com/augmented-reality-brings-138-billion-years-history-abu-dhabi?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-cuts-more-than-1-000-roles-from-reality-labs" target="_blank" rel="noopener noreferrer nofollow">cosmic history through interactive AR.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Primary</b> has launched a free Apple Vision Pro app delivering verified immersive journalism through spatial video filmed largely on iPhone <a class="link" href="https://apps.apple.com/us/app/primary-news-in-depth/id6751006185?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-cuts-more-than-1-000-roles-from-reality-labs" target="_blank" rel="noopener noreferrer nofollow">by reporters worldwide.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>XREAL</b> has filed a patent infringement lawsuit in the US against Viture affiliates, alleging unauthorised use of its core augmented reality optical system technology <a class="link" href="https://www.prnewswire.com/news-releases/xreal-files-us-patent-infringement-lawsuit-against-viture-to-defend-foundational-augmented-reality-technology-302662707.html?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-cuts-more-than-1-000-roles-from-reality-labs" target="_blank" rel="noopener noreferrer nofollow">following earlier legal action in Germany.</a></p></li></ul><p class="paragraph" style="text-align:left;"><i>Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.</i></p><p class="paragraph" style="text-align:left;"><i>All spelling mistakes are deliberate, actually. </i></p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=75c97c09-6fc0-4e03-9198-1dcbfcb199dd&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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  <title>2025 felt like a meagre year for immersive tech</title>
  <description>The Immersive Wire - 12 January 2025</description>
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  <pubDate>Mon, 12 Jan 2026 08:00:13 +0000</pubDate>
  <atom:published>2026-01-12T08:00:13Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Newsletters]]></category>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="executive-summary">Executive summary</h2><p class="paragraph" style="text-align:left;">Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Top stories: </b>2025 felt like a meagre year <a class="link" href="https://www.immersivewire.com/p/immersive-tech-in-2025-now-what?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=2025-felt-like-a-meagre-year-for-immersive-tech" target="_blank" rel="noopener noreferrer nofollow">for immersive tech. </a></p></li><li><p class="paragraph" style="text-align:left;"><b>Event: </b>We are hosting an event on 15 January in London, based around VR films! <a class="link" href="https://www.eventbrite.co.uk/e/vr-films-panel-networking-and-drinks-tickets-1976458080323?aff=oddtdtcreator&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=2025-felt-like-a-meagre-year-for-immersive-tech" target="_blank" rel="noopener noreferrer nofollow">Come along if you wish</a>.</p></li><li><p class="paragraph" style="text-align:left;"><b>This week’s stories:</b> Avegant and Vuzix have unveiled a jointly developed lightweight binocular AR smart glasses reference design at CES 2026, combining Avegant’s AG-30L3 light engine with Vuzix waveguide optics and manufactured <a class="link" href="https://markets.ft.com/data/announce/detail?dockey=600-202601061115PR_NEWS_USPRX____NY57056-1&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=2025-felt-like-a-meagre-year-for-immersive-tech" target="_blank" rel="noopener noreferrer nofollow">with Quanta Computer.</a></p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">Fallout is not grabbing me as much this season. Not sure why? </p><figcaption class="blockquote__byline"><b>Tom Ffiske, Editor of the Immersive Wire</b></figcaption></blockquote></div><h2 class="heading" style="text-align:left;" id="main-story">Main story</h2><p class="paragraph" style="text-align:left;">It was difficult writing for the Immersive Wire this year. There were lots of developments and trends across VR and AR, but much of it felt like smaller snippets rather than clear areas of focus. Yes, there were a few things that were genuinely big and interesting. Samsung announced a premium Android XR headset, Project Moohan, which was particularly notable, and there were ongoing rumours that the Apple Vision Pro may have a cheaper version coming out at some point.</p><p class="paragraph" style="text-align:left;">But 2025 felt more like a pause year. There was not as much interest or development in the market, and in some cases, there were times that could even be considered steps backwards. This points to a market that is either trying to find its footing again, or lacking legitimate propulsion engines for growth.</p><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.immersivewire.com/p/immersive-tech-in-2025-now-what?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=2025-felt-like-a-meagre-year-for-immersive-tech" target="_blank" rel="noopener noreferrer nofollow">Read more in this short article. </a></p><h2 class="heading" style="text-align:left;" id="this-weeks-stories">This week’s stories</h2><ul><li><p class="paragraph" style="text-align:left;"><b>Avegant</b> and <b>Vuzix</b> have unveiled a jointly developed lightweight binocular AR smart glasses reference design at CES 2026, combining Avegant’s AG-30L3 light engine with Vuzix waveguide optics and manufactured <a class="link" href="https://markets.ft.com/data/announce/detail?dockey=600-202601061115PR_NEWS_USPRX____NY57056-1&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=2025-felt-like-a-meagre-year-for-immersive-tech" target="_blank" rel="noopener noreferrer nofollow">with Quanta Computer.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Meta</b> has paused the international rollout of its Ray-Ban Display smart glasses to prioritise fulfilling US demand, delaying planned early 2026 launches in markets including the <a class="link" href="https://www.techradar.com/computing/virtual-reality-augmented-reality/were-really-pleased-with-the-reception-metas-display-smart-glasses-are-a-hit-but-thats-not-good-news-if-you-want-a-pair?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=2025-felt-like-a-meagre-year-for-immersive-tech" target="_blank" rel="noopener noreferrer nofollow">UK, Canada, France and Italy.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Plimsoll Productions </b>has launched a new VR and AR division called Plimsoll Immersive, appointing Alex Ranken as creative director to develop original immersive content and adapt the company’s natural history IP <a class="link" href="https://www.c21media.net/news/alex-ranken-to-head-up-nature-specialist-plimsoll-productions-new-virtual-reality-division/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=2025-felt-like-a-meagre-year-for-immersive-tech" target="_blank" rel="noopener noreferrer nofollow">for 2D and 3D experiences.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Rokid</b> has launched Rokid AI Glasses Style at CES 2026, unveiling a 38.5-gram, display-free smart glasses platform built around an open AI ecosystem and prescription-first design to support <a class="link" href="https://www.prnewswire.co.uk/news-releases/rokid-launches-the-worlds-first-open-ai-ecosystem-smart-glasses--ultra-light-prescription-first-and-built-to-work-with-chatgpt-qwen-deepseek-and-more-302654461.html?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=2025-felt-like-a-meagre-year-for-immersive-tech" target="_blank" rel="noopener noreferrer nofollow">everyday AI use.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Vitrealab</b> has raised an oversubscribed $11mn Series A round to accelerate development and industrialisation of its Quantum Light Chip technology, aiming to address optical performance bottlenecks in <a class="link" href="https://techfundingnews.com/austrian-startup-vitrealab-snaps-oversubscribed-11m-funding-as-ar-hardware-heats-up/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=2025-felt-like-a-meagre-year-for-immersive-tech" target="_blank" rel="noopener noreferrer nofollow">augmented reality displays.</a></p></li></ul><p class="paragraph" style="text-align:left;"><i>Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.</i></p><p class="paragraph" style="text-align:left;"><i>All spelling mistakes are deliberate, actually. </i></p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=80c414cc-04af-42e0-8847-3ea613388b72&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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  <title>Immersive tech in 2025 - Now what? </title>
  <description>A meagre year leads to a 2026 that can only be better. </description>
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  <link>https://www.immersivewire.com/p/immersive-tech-in-2025-now-what</link>
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  <pubDate>Fri, 09 Jan 2026 13:08:38 +0000</pubDate>
  <atom:published>2026-01-09T13:08:38Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Features]]></category>
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</style><div class='beehiiv__body'><p class="paragraph" style="text-align:left;">It was difficult writing for the Immersive Wire this year. There were lots of developments and trends across VR and AR, but much of it felt like smaller snippets rather than clear areas of focus. Yes, there were a few things that were genuinely big and interesting. Samsung announced a premium Android XR headset, Project Moohan, which was particularly notable, and there were ongoing rumours that the Apple Vision Pro may have a cheaper version coming out at some point.</p><p class="paragraph" style="text-align:left;">But 2025 felt more like a pause year. There was not as much interest or development in the market, and in some cases, there were times that could even be considered steps backwards. This points to a market that is either trying to find its footing again, or lacking legitimate propulsion engines for growth. </p><p class="paragraph" style="text-align:left;">A clear sign of this was Meta’s strategy shift, where it paused its third-party headset programme for Horizon OS, alongside a general lack of media sentiment and excitement around immersive technologies. We also saw some consolidation as well; Augmented World Expo (AWE) and Stereopsia joined forces to launch United XR Europe. In a healthier market, I would have expected more immersive-dedicated events, not fewer. </p><p class="paragraph" style="text-align:left;">That is not true across the board, though. VR remains relatively strong in entertainment. Experiences such as Sandbox VR continue to perform well, and VR is also proving its value in education and assistive contexts. Rendever and its work in care homes for older people is a good example of this, and those use cases are still moving forward. And this does not mean there will be no future development. There are still expectations that Valve may release a new standalone VR headset, which could be interesting when considered alongside Samsung’s previously announced Android XR device. </p><p class="paragraph" style="text-align:left;">Even so, the pace feels meek and noticeably slower. Much of this comes down to the fact that the market lacks the exponential elements needed for rapid growth. When you compare this to AI, the contrast is stark. AI is incredibly accessible. Anyone can use services like Google Gemini or ChatGPT to ask questions, and implementing AI into businesses is relatively achievable, with provable effects. VR, by contrast, often requires purchasing expensive hardware, which is not always supported by a compelling or practical business case. It’s still not cheap enough. </p><p class="paragraph" style="text-align:left;">Still, perhaps 2025 will be seen as a year of preparation? In January 2025, Google paid $250mn to HTC for “key personnel and intellectual property.” It’s a long-term investment that may not pay off until this year.</p><p class="paragraph" style="text-align:left;">From a writer’s perspective, as someone who covers these technologies, it has been difficult to stay focused on the sector. There were stories to report, and I did report on them throughout the year, but there were also long pauses, sometimes for personal reasons and sometimes because there genuinely was less news. This was especially true in the final three weeks of the year, where coverage slowed noticeably.</p><p class="paragraph" style="text-align:left;">My hope is that 2026 will be stronger, buoyed by new hardware announcements and a more confident content strategy from creators. But overall, 2025 felt like a weaker year, one that is probably best dusted off and tucked away into the back corner of a cupboard.</p><p class="paragraph" style="text-align:left;"><i>Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.</i></p><p class="paragraph" style="text-align:left;"><i>All spelling mistakes are deliberate, actually.</i></p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=3b9aaedc-14f3-46b1-88fc-5aefb5b8fb67&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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  <title>King Charles’ 2025 Christmas Day message was in VR</title>
  <description>The Immersive Wire - 29 December 2025</description>
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  <pubDate>Mon, 29 Dec 2025 08:00:08 +0000</pubDate>
  <atom:published>2025-12-29T08:00:08Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Newsletters]]></category>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="executive-summary">Executive summary</h2><p class="paragraph" style="text-align:left;">Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Top stories: </b>King Charles’ 2025 Christmas Day message was in VR.</p></li><li><p class="paragraph" style="text-align:left;"><b>Event: </b>We are hosting an event on 15 January in London, based around VR films! <a class="link" href="https://www.eventbrite.co.uk/e/vr-films-panel-networking-and-drinks-tickets-1976458080323?aff=oddtdtcreator&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=king-charles-2025-christmas-day-message-was-in-vr" target="_blank" rel="noopener noreferrer nofollow">Come along if you wish</a>.</p></li><li><p class="paragraph" style="text-align:left;"><b>This week’s stories:</b> Marine Biological Laboratory, led by Andre Fenton and Abhishek Kumar, are using VR, custom AI tools, and NVIDIA-powered visualization to study how long-term memory alters brain function, supported by funding from the National Institute of Mental Health and the <a class="link" href="https://blogs.nvidia.com/blog/mbl-human-memory-ai-vr-rtx/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=king-charles-2025-christmas-day-message-was-in-vr" target="_blank" rel="noopener noreferrer nofollow">Chan Zuckerberg Initiative.</a></p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">Spirited is terrible. No notes. </p><figcaption class="blockquote__byline"><b>Tom Ffiske, Editor of the Immersive Wire</b></figcaption></blockquote></div><h2 class="heading" style="text-align:left;" id="this-weeks-stories">This week’s stories</h2><ul><li><p class="paragraph" style="text-align:left;"><b>Amandeep Hospitals</b>, in partnership with Ujala Cygnus, has launched North India’s first hospital-based 3D printing and virtual reality facility, enabling patient-specific surgical planning, custom implants, and in-house anatomical modelling across <a class="link" href="https://www.voxelmatters.com/amandeep-hospitals-launches-3d-printing-and-virtual-reality-technology-facility/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=king-charles-2025-christmas-day-message-was-in-vr" target="_blank" rel="noopener noreferrer nofollow">multiple complex procedures.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Buckingham Palace</b> made King Charles’ 2025 Christmas Day message available to watch in virtual reality via the Meta Quest 3, allowing viewers to experience the broadcast in immersive settings alongside <a class="link" href="https://www.femalefirst.co.uk/royal_family/king-charles-christmas-speech-available-virtual-reality-1435039.html?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=king-charles-2025-christmas-day-message-was-in-vr" target="_blank" rel="noopener noreferrer nofollow">traditional TV and online formats.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>The Camarillo Health Care District </b>has launched a grant-funded virtual reality cycling programme called Pedaling the Planet to help seniors reduce social isolation by combining gentle exercise with shared <a class="link" href="https://spectrumnews1.com/ca/southern-california/human-interest/2025/12/26/virtual-reality-helps-seniors-in-camarillo-bike-their-way-out-of-social-isolation-?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=king-charles-2025-christmas-day-message-was-in-vr" target="_blank" rel="noopener noreferrer nofollow">immersive travel experiences.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Dougie Mac Hospice</b> is piloting a virtual reality mental health project led by Vae Care and Keele University that uses guided 360-degree “virtual field trips” to assess whether immersive experiences can reduce depression, loneliness and anxiety in patients with life-limiting or <a class="link" href="https://stoke.nub.news/news/local-news/new-virtual-reality-project-under-way-at-local-hospice-282530?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=king-charles-2025-christmas-day-message-was-in-vr" target="_blank" rel="noopener noreferrer nofollow">long-term conditions.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Marine Biological Laboratory</b>, led by Andre Fenton and Abhishek Kumar, are using VR, custom AI tools, and NVIDIA-powered visualization to study how long-term memory alters brain function, supported by funding from the National Institute of Mental Health and the <a class="link" href="https://blogs.nvidia.com/blog/mbl-human-memory-ai-vr-rtx/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=king-charles-2025-christmas-day-message-was-in-vr" target="_blank" rel="noopener noreferrer nofollow">Chan Zuckerberg Initiative.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>The Terraces </b>retirement community in Los Gatos is using Rendever’s shared virtual reality experiences to help residents in their 80s and 90s relive travel, stimulate cognition, and strengthen social connections without <a class="link" href="https://www.independent.co.uk/news/virtual-reality-europe-united-states-canada-silicon-valley-b2890339.html?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=king-charles-2025-christmas-day-message-was-in-vr" target="_blank" rel="noopener noreferrer nofollow">leaving their chairs.</a></p></li></ul><p class="paragraph" style="text-align:left;"><i>Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.</i></p><p class="paragraph" style="text-align:left;"><i>All spelling mistakes are deliberate, actually. </i></p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=8f60ceeb-e413-4161-a0da-0acba38bbe2d&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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  <title>Meta plans price hikes for VR devices, internal memo shows</title>
  <description>The Immersive Wire - 15 December 2025</description>
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  <link>https://www.immersivewire.com/p/meta-plans-price-hikes-for-vr-devices-internal-memo-shows</link>
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  <pubDate>Mon, 15 Dec 2025 08:00:07 +0000</pubDate>
  <atom:published>2025-12-15T08:00:07Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Newsletters]]></category>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="executive-summary">Executive summary</h2><p class="paragraph" style="text-align:left;">Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Top stories: </b>Meta plans price hikes for VR devices, <a class="link" href="https://www.businessinsider.com/meta-virtual-reality-devices-price-increase-memo-reality-labs-2025-12?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-plans-price-hikes-for-vr-devices-internal-memo-shows" target="_blank" rel="noopener noreferrer nofollow">internal memo shows</a> (more below). </p></li><li><p class="paragraph" style="text-align:left;"><b>Event: </b>We are hosting an event on 15 January in London, based around VR films! <a class="link" href="https://www.eventbrite.co.uk/e/vr-films-panel-networking-and-drinks-tickets-1976458080323?aff=oddtdtcreator&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-plans-price-hikes-for-vr-devices-internal-memo-shows" target="_blank" rel="noopener noreferrer nofollow">Come along if you wish</a>.</p></li><li><p class="paragraph" style="text-align:left;"><b>This week’s stories:</b> BBC Research & Development has created an augmented reality experience for Children in Need that uses volumetric capture to present a 3D Pudsey Bear delivering a personalised thank-you message to donors via a <a class="link" href="https://www.bbc.co.uk/rd/articles/2025-12-immersive-ar-volumetric-video-pudsey/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-plans-price-hikes-for-vr-devices-internal-memo-shows" target="_blank" rel="noopener noreferrer nofollow">mobile AR experience</a> (more below). </p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">Wake Up Dead Man is excellent. Have faith in Rian Johnson. </p><figcaption class="blockquote__byline"><b>Tom Ffiske, Editor of the Immersive Wire</b></figcaption></blockquote></div><h2 class="heading" style="text-align:left;" id="top-stories">Top stories</h2><p class="paragraph" style="text-align:left;"><b>Meta </b>plans price hikes for VR devices, <a class="link" href="https://www.businessinsider.com/meta-virtual-reality-devices-price-increase-memo-reality-labs-2025-12?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-plans-price-hikes-for-vr-devices-internal-memo-shows" target="_blank" rel="noopener noreferrer nofollow">internal memo shows</a>. </p><ul><li><p class="paragraph" style="text-align:left;"><b>What does it say? </b>According to Business Insider, the intention is to “make a shift in its business model to ensure long-term sustainability.”</p></li><li><p class="paragraph" style="text-align:left;"><b>Quote: </b>&quot;Our devices will be more premium in price going forward, but we&#39;ll have a healthier business to anchor on and free ourselves from feeling existential about any singular device&#39;s success.&quot;</p></li></ul><h2 class="heading" style="text-align:left;" id="this-weeks-stories">This week’s stories</h2><ul><li><p class="paragraph" style="text-align:left;"><b>BBC Research & Development</b> has created an augmented reality experience for Children in Need that uses volumetric capture to present a 3D Pudsey Bear delivering a personalised thank-you message to donors via a <a class="link" href="https://www.bbc.co.uk/rd/articles/2025-12-immersive-ar-volumetric-video-pudsey/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-plans-price-hikes-for-vr-devices-internal-memo-shows" target="_blank" rel="noopener noreferrer nofollow">mobile AR experience</a>. </p></li><li><p class="paragraph" style="text-align:left;"><b>Google</b>’s Android XR chief Juston Payne said a hands-on experience with Android XR smart glasses, including using Gemini-powered navigation on a family trip in Rome, convinced him that AI-driven smart glasses represent a fundamentally new and powerful shift <a class="link" href="https://www.techradar.com/computing/virtual-reality-augmented-reality/android-xr-head-on-the-ecosystem-we-think-that-this-is-actually-a-very-early-space-and-the-history-is-not-yet-written-for-it?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-plans-price-hikes-for-vr-devices-internal-memo-shows" target="_blank" rel="noopener noreferrer nofollow">in wearable computing.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Louis Vuitton</b> has launched an immersive exhibition in Paris that uses Snapchat’s augmented reality lenses to overlay digital content onto its archival pieces, allowing visitors to explore heritage trunks and motifs through geolocated AR experiences <a class="link" href="https://www.parisselectbook.com/en/2025/12/14/louis-vuitton-in-paris-uses-augmented-reality-with-snapchat-for-its-new-immersive-exhibition/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-plans-price-hikes-for-vr-devices-internal-memo-shows" target="_blank" rel="noopener noreferrer nofollow">without dedicated hardware.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Sony Pictures Virtual Reality</b> and Brazilian studio <b>Arvore</b> have announced <i>The Boys: Trigger Warning</i>, a new VR game for Meta Quest 3 and PlayStation VR2 that features an original storyline set in the universe of <a class="link" href="https://www.restart.run/articles/the-boys-tv-series-virtual-reality-game?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-plans-price-hikes-for-vr-devices-internal-memo-shows" target="_blank" rel="noopener noreferrer nofollow">the TV series </a><i><a class="link" href="https://www.restart.run/articles/the-boys-tv-series-virtual-reality-game?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-plans-price-hikes-for-vr-devices-internal-memo-shows" target="_blank" rel="noopener noreferrer nofollow">The Boys</a></i><a class="link" href="https://www.restart.run/articles/the-boys-tv-series-virtual-reality-game?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-plans-price-hikes-for-vr-devices-internal-memo-shows" target="_blank" rel="noopener noreferrer nofollow">.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>XPANCEO</b> has unveiled a space-ready smart contact lens prototype at United XR 2025, demonstrating how its holographic display lens can integrate with a spacesuit helmet to deliver visual information directly to astronauts’ eyes without obstructive hardware or manual controls.</p></li></ul><p class="paragraph" style="text-align:left;"><i>Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.</i></p><p class="paragraph" style="text-align:left;"><i>All spelling mistakes are deliberate, actually. </i></p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=c535efaa-5ad9-46d1-aa5c-74fab9acc9ef&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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  <title>Meta may cut down the metaverse group within Reality Labs (Report)</title>
  <description>The Immersive Wire - 8 December 2025</description>
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  <link>https://www.immersivewire.com/p/meta-may-cut-down-the-metaverse-group-within-reality-labs-report</link>
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  <pubDate>Mon, 08 Dec 2025 12:07:37 +0000</pubDate>
  <atom:published>2025-12-08T12:07:37Z</atom:published>
    <dc:creator>Tom Ffiske</dc:creator>
    <category><![CDATA[Newsletters]]></category>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="executive-summary">Executive summary</h2><p class="paragraph" style="text-align:left;">Welcome to your weekly briefing on the metaverse and spatial computing. Here are your snippets to sound smarter in meetings this week:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Top stories:</b> Meta may cut down the metaverse group <a class="link" href="https://www.bloomberg.com/news/articles/2025-12-04/meta-s-zuckerberg-plans-deep-cuts-for-metaverse-efforts?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-may-cut-down-the-metaverse-group-within-reality-labs-report" target="_blank" rel="noopener noreferrer nofollow">within Reality Labs</a> (more below). </p></li><li><p class="paragraph" style="text-align:left;"><b>Event</b>: We are hosting an event on 15 January in London, based around VR films! <a class="link" href="https://www.eventbrite.co.uk/e/vr-films-panel-networking-and-drinks-tickets-1976458080323?aff=oddtdtcreator&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-may-cut-down-the-metaverse-group-within-reality-labs-report" target="_blank" rel="noopener noreferrer nofollow">Come along if you wish</a>; and if you are well-suited to speak, please email tom (at) immersivewire (dot) com. </p></li><li><p class="paragraph" style="text-align:left;"><b>This week’s stories:</b> Meta may have pushed back the release of its glasses to <a class="link" href="https://www.techradar.com/computing/virtual-reality-augmented-reality/we-may-have-to-wait-until-2027-for-the-launch-of-the-next-pair-of-meta-mixed-reality-smart-glasses?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-may-cut-down-the-metaverse-group-within-reality-labs-report" target="_blank" rel="noopener noreferrer nofollow">polish them further</a> (more below) </p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">I have a mouse which infiltrated my home. I deicided to call it Jerry. Because… Tom and Jerry. </p><figcaption class="blockquote__byline"> Tom Ffiske, Editor of the Immersive Wire </figcaption></blockquote></div><h2 class="heading" style="text-align:left;" id="top-stories">Top stories</h2><p id="meta-may-cut-down-the-metaverse-gro" class="paragraph" style="text-align:left;"><b>Meta</b> may cut down the metaverse group within <a class="link" href="https://www.bloomberg.com/news/articles/2025-12-04/meta-s-zuckerberg-plans-deep-cuts-for-metaverse-efforts?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-may-cut-down-the-metaverse-group-within-reality-labs-report" target="_blank" rel="noopener noreferrer nofollow">Reality Labs.</a></p><ul><li><p class="paragraph" style="text-align:left;"><b>How much? </b>Cuts may be as much as 30% and start as early as January, <a class="link" href="https://www.bloomberg.com/news/articles/2025-12-04/meta-s-zuckerberg-plans-deep-cuts-for-metaverse-efforts?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-may-cut-down-the-metaverse-group-within-reality-labs-report" target="_blank" rel="noopener noreferrer nofollow">according to Bloomberg</a>. No decision has been made yet. </p></li><li><p class="paragraph" style="text-align:left;"><b>Why? </b>Resources may flow to other areas of Reality Labs, including AI glasses. </p></li></ul><p class="paragraph" style="text-align:left;"><span style="font-size:1.5rem;"><b>This week’s stories</b></span></p><ul><li><p class="paragraph" style="text-align:left;"><b>Aalto University</b>’s researcher Joel Zika has released <i>The Grammar of Attention</i>, a collection of twenty-five essays exploring how presence, agency, and embodiment are shaping XR as an <a class="link" href="https://mwgdesignresearch.com/?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-may-cut-down-the-metaverse-group-within-reality-labs-report" target="_blank" rel="noopener noreferrer nofollow">emerging artistic medium.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>Meta</b> may have pushed back the release of its glasses to <a class="link" href="https://www.techradar.com/computing/virtual-reality-augmented-reality/we-may-have-to-wait-until-2027-for-the-launch-of-the-next-pair-of-meta-mixed-reality-smart-glasses?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-may-cut-down-the-metaverse-group-within-reality-labs-report" target="_blank" rel="noopener noreferrer nofollow">polish them further. </a></p></li><li><p class="paragraph" style="text-align:left;"><b>VirtualAge</b> has announced <i>Guardians Planetfall</i>, a new tactical co-op VR shooter coming to Quest 3/3S and SteamVR Early Access in 2026, expanding the studio’s sci-fi universe with squad-based combat across planets, orbital battlefields, <a class="link" href="https://www.gamespress.com/en-US/Tactical-VR-Shooter-Guardians-Planetfall-Revealed-For-Meta-Quest-3-And?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-may-cut-down-the-metaverse-group-within-reality-labs-report" target="_blank" rel="noopener noreferrer nofollow">and space installations.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>VR Factory Games</b> will launch <i>Freaky Lab VR</i> on Meta Quest headsets on 11 December, introducing a humorous laboratory-themed experience as the studio’s fourth title <a class="link" href="https://www.youtube.com/watch?v=9VVf3zfWPxo&utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-may-cut-down-the-metaverse-group-within-reality-labs-report" target="_blank" rel="noopener noreferrer nofollow">on the platform.</a></p></li><li><p class="paragraph" style="text-align:left;"><b>nDreams</b> launched <i>Oh My Galaxy!</i> for Samsung Galaxy XR, using the headset’s mixed-reality features to turn players’ homes into a <a class="link" href="https://press.ndreams.com/ndreams-launches-oh-my-galaxy-for-samsung-galaxy-xr?utm_source=www.immersivewire.com&utm_medium=newsletter&utm_campaign=meta-may-cut-down-the-metaverse-group-within-reality-labs-report" target="_blank" rel="noopener noreferrer nofollow">hand-tracked interplanetary battleground.</a></p></li></ul><p class="paragraph" style="text-align:left;"><i>Note: The Immersive Wire is run by Tom Ffiske, who also works at Accenture. The contents of the newsletter should not be regarded as Accenture’s views.</i></p><p class="paragraph" style="text-align:left;"><i>All spelling mistakes are deliberate, actually. </i></p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=25f945ec-cf9f-415e-a503-25551bd29220&utm_medium=post_rss&utm_source=immersive_wire">Powered by beehiiv</a></div></div>
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