Google Is Robbing you…

I’ve managed some tough accounts in my life.

But something blatantly obvious after reviewing and auditing accounts managed by strategists and agencies is this…

Most people don’t have a strategy.

They are just bidding on BOF terms.

That’s it.

Simply put, without a strategy - the only people benefiting from this is Google.

Yes, you may get some leads here and there, but you are paying a premium for them.

So let’s talk about some strategies.

Revisiting the Marketing Funnel

You can’t begin to understand what your strategy should look like without first going back to the basics.

My marketing funnel outline

To keep things simple, here’s all you need to know as a marketing leader…

TOF → Top of Funnel → AKA people don’t know they have a problem

MOF → Middle of Funnel → AKA people are looking for a solution to their problem

BOF → Bottom of Funnel → AKA people are looking for a vendor to fulfill the solution

Now, let’s talk about how you can strategically use Google Ads to address each piece of the funnel.

TOF - Show Up For Commonly Searched For Problems

It may sound simple, but this is almost always missed.

If you are in the business of demand gen or a company with longer buying cycles with huge payouts…

Then this makes a lot of sense to show up for in Google.

A lot of businesses don’t show up in Google for commonly searched problems.

Ex. “How do I connect Google Ads data and Hubspot data to a dashboard?”

This is the kind of search that happens early in the marketing journey.

A company like Databox, should be bidding on this - or have organic content that shows up for this.

If not - then it’s a missed opportunity for driving cheap clicks.

MOF - Show Up For Solutions/Capabilities

Believe it or not - your product marketers have this on lock 🔒️ 

They know your product in and out.

But most demand gen / growth marketers don’t talk to the product team - so all of these unique features or functions that people are LITERALLY searching for never get to shine.

So what should you do?

Ask your product team some questions about your most popular/ used features and bid on those terms in Google.

Yes, these are going to be niche and long tail, but you will have next to no competition for them.

So you won’t be competing for these higher intent clicks.

BOF - Competitive Terms… P*** off your competitors

Okay, soooo I don’t usually recommend this to everyone…

But if you are in a hyper competitive space then it makes sense.

You will most certainly be compared to your competition, so definitely be the one to control this message in the Google Search.

Ex. Semrush alternative, tools like Semrush, cheaper semrush

^ Showing up here and having a great landing page experience that highlights what makes you better is a money making center

But remember, you have to be prepared for behemoth accounts like Semrush to catch on and start bidding on your branded terms… so don’t pick a fight you can’t win…

BOF - Hyper Niche Terms

Listen, this is where everybody goes when they start a Google Ads campaign.

The problem?

LITERALLY EVERYONE IS BIDDING HERE

Now I am not saying don’t bid here, but also don’t put all your eggs in one basket.

Otherwise, Google will gladly take your money.

Only bid on terms that make the most sense for you

AND be super selective on where you want to show up

BECAUSE complimentary niches or competitors may show up for these terms

EVEN IF they aren’t technically a competitor of yours

WHICH will drive your CPCs through the roof.

So be careful here.

That figurative $50K spend can go up in flames if not kept in check.

Share this with a friend who is running Google Ads… they might learn something 😉 

Until then.

Ian Binek

What does it mean to bid on competitor terms?

Ever wonder why when you search for your favorite company in Google, that sometimes an ad shows up above their listing…

And the Google ad usually says something along the lines of…

This is paid placement and Y company is bidding on X’s brand terms.

So anytime someone searches for…

• X company name

• X company name alternatives

• X company competitors

Then Y is showing up.

Why this isn’t a good idea… for most people

You may be wondering, well, what’s the big deal with that?

I’ll tell ya.

If you do this early on, then your competitor is going to notice.

They aren’t dumb. Even if they don’t search in Google ever for their website - someone will say something to them eventually.

Then 1 of 2 things will happen:

1. They will begin bidding on their branded term - thus driving your CPC up (meaning you will need to spend more money to get the same # of clicks)

2. They will both bid on their branded term AND bid on your branded terms (meaning you will spend more money to get the same # of clicks AND you will need to spend money to stop your competitor from stealing away some clicks).

So where does this leave us?

Well, the only person that wins in this case is…

Google…

Yep, Google gets all that money.

SOOOO

What’s the moral of the story?

You need to be in a unique scenario for bidding on competitors to make sense.

Here are the scenarios

1. You competitor has forced your hand and is already bidding on your terms - tough, you gotta fight

2. You are a disruptor in an old, super niche market - stir things up. You have everything to gain and your competitors have everything to lose.

Particularly, in scenario 2, most clients I work with have a lot to gain.

But let’s not get ahead of ourselves.

What does it take to have successful competitive campaigns?

Well, if you want to actually convert any of the traffic you steal from a comeptitor then you need to talk the talk and walk the walk.

Meaning, if you steal a click from your competitor, they better enter a great comparison experience.

I am talking about:

• Comparisons

• Quick points on your key differentiators

• Empathy of your customer’s pain points with X software

If you nail this landing page, and potentially have a soft CTA in the form of a free trial (for PLG) or a lead magnet (for SLG) then you are well on your way to stealing market share.

But just remember…

If no one has stirred the pot and perhaps you have multiple small, disruptive competitors in your market - then be careful.

If you guys fight each other - there is a huge chance all of you will fail.

And Google will just take your money.

Need help setting up competitive campaigns?

If you identify with 1 of the 2 scenarios above then let me know!

I’d love to answer any questions you have about setting up these campaigns properly.

Yes, there is a way to do this without spending absurd amounts of ad budget

But I will save that for another post/our convo.

Until then.

To Your Success,

Ian “Make Peace Not War” Binek

As my old boss used to say…

If you’ve been on a call or podcast with me in the past 2 weeks - I feel like I have been saying this phrase literally

NONSTOP

So I decided that this week’s newsletter would cover the top 3 BIGGEST mistakes I see in Google Ads accounts.

Drake and I are on the same wavelength 😉 

Alright, I am going to go out on a limb here…

Most of you don’t know a lick about proper Google Ads Strategy.

You just want marketing qualified leads flowing into your Hubspot every day/week/month.

Sounds like you? Well…

If you want this ^ then you have to…

❌ STOP DOING THESE 3 THINGS ❌ 

1. Just setting up the campaign…

And asking questions later.

WAYYYY to many people enter an engagement with an agency and expect ads up and running instantly.

This is the thing - yes, you can get your ads up and running in literally minutes…

BUT

You have done literally ZERO competitive research…

Before running ads, run a competitive crawl inside of Google to identify all the people that are…

1. Currently bidding on YOUR brand name

2. Currently dominating and bidding on terms YOU want to show up #1 for

With this, you can reverse engineer their campaigns and capitalize on any weakpoints.

Comp research in our notion blueprints

This makes a world of difference - yet most marketers (and agencies) skip this step because they want to start spending immediately to reduce the chance of their stakeholders growing impatient and getting bi***ed out or churning.

2. Not thinking about the buying journey…

Say it with me…

B2B is not the same as B2C

The buying process in B2B is like this…

Confusing, long, and convoluted…

On my podcast recently I chatted with a guest that cited a Hockeystack report mentioning that there are on average 30+ touchpoints before someone becomes

AN MQL

Not an opportunity or sale…

Just an MQL.

So you must take this into consideration when setting up your campaigns.

Meaning… if you are bidding on your competitor’s keywords - you better have a custom experience that showcases your competitor’s weakpoints & your strengths!

If you aren’t then you will not only be…

1. Wasting money

2. Losing out on a potential buyer because they will be PI**ED that you didn’t help them

We have keyword bucketing as step 2 in our process BEFORE launching a campaign.

Keyword bucketing Notion page in our blueprints

Remember - Crap in, Crap out '

Literally this ^ Make this easier for your prospects with the right keyword bucketing

3. Setting expectations & projections…

Okay okay - I’ve beat the he** out of this horse, but let me be clear…

You CANNOT setup your ads in the first day of your engagement and expect wins weeks or even months later.

Without the comp research and the keyword bucketing, you will surely end up wasting your money…

SoRrY. nOt SoRrY

You have to do those.

But once you do - you then need to PROJECT

IDK if you ever took speech lessons or just chorus - but you have to project

Hermione gets it

What does this mean?

You have to set benchmarks and timelines to hit certain performance metrics.

Most importantly - you need to develop a clear timeline to…

• MQLs

• Opportunities

• Revenue

• ROAS

Without those ^ you are just flying blind and relying on Google’s dumb conv value stats or their false conversion rate stats.

We put this in our Google Ads blueprints

Okay… Questions?

It’s pretty simple stuff - but you’d be shocked at how few people actually do this before starting.

What if you’re like…

“oh shit… I don’t have comp research?”

Don’t worry.

I actually do a “lite” version of comp research completely free.

If you want one done in your own custom portal - let me know by responding to this email ;)

Until next week.

To Your Success,

Ian “Cool Google Ads Guy” Binek

P.S. I posted some funny, personal posts this week on my linkedin and you guys seemed to like them. I’ll try my best to stay my authentic self and keep posting stuff like that 🙂 have a great weekend

You’re Google Ads are wrong

Hate to break it to you - but if you’ve been relying on Semrush for your competitive data - then you are getting just a snapshot of what is happening 🙃 

You see, to crawl Google for your competitors ads every hour, every day for a week or longer is expensive.

Semrush would have to charge you for that.

So what can be done about this?

This tool crawls specific searches for you

I use a custom tool to crawl Google

And

It returns all your competitors for you.

From this, I am able to grab all their:

1. Ads

2. Ad Messaging

3. Landing Page Links

4. Ad Extensions

Which I can then throw into a tool like Semrush to identify their average monthly spend for EACH of your high intent searches you want to show up for.

Why this is useful?

Your competitors, likely bigger than you, are spending an arm and a leg on their ads.

The name of THEIR game is spend spend spend - and their problem of not showing up will go away.

They have a low level specialist and a manager - who isn’t super Google Ads inclined (Most of the time).

But by throwing money at their problem, they can make up for having crappy strategy and optimizations because whether you like it or not…

Google can be pay to win.

How to exploit this?

Simple. Set up amazing strategy that capitalizes on all of your competitors weaknesses.

How?

My tool grabs your competitor’s ad frequency.

Which means if there is less competition for the same high quality traffic on the weekends - then you can bet we are going to exploit that.

We can also review your comp’s landing pages and see what tools they have/don’t have…

Which can reasonably allow us to make assumptions on…

1. User Experience improvements

2. Conversion rates

Which only helps with your performance.

How to get started?

Believe it or not - I have the bandwidth to do a couple free projects here.

This is something that I will be charging $3000 for in the future - but am doing it free for the next 2 people to get back to me.

In order to apply - reply to this email with:

1. Your LinkedIn

2. Your Company

3. If you’re running Google Ads already or not

4. What your budget is/will be

If you get back to me and it sounds like a good fit, then we can move forward with the process 🙂 

What exactly am I getting?

Here is a loom that walks through the whole thing 👇

What To Expect - Optimize Your Marketing

www.loom.com/share/907dc412199843068e7eeea55684d622?sid=8d51dc82-a30f-41f0-bdf5-ca442b21ae13

Until then.

To Your Success,

Ian “Google Ads Competitive Research” Binek

P.S. Expect some really cool content on my LinkedIn soon. Just got a professional mic and camera so I am gonna start making some 1/0 video content 🙂 

Intro to First Class Optimizations

Before I get into the 5 tests I always recommend, I want to introduce a philosophy I use with all my AB testing efforts.

… and this is in reference to the B2B AB tests you should run with EVERY Google Ads campaign no matter the industry.

The thing is, there are 100s of AB tests you can run...

1. Headline Variations

2. Pinned Headlines

3. Observation vs Targeting Audiences

4. Mobile vs Desktop

The list literally goes on forever…

But there has consistently been a few AB tests that are absolutely crucial to the success of every B2B campaign I run...

So let's get into them.

1. Match Types

It's absolutely crucial to test your campaigns performance with Phrase and with Exact match types.

This will help you understand what's the best way to drive inbound pipeline for your biz.

2. Bidding Strategies

Early on, I usually recommend starting with ECPC if you don't have at least 10 monthly qualified conversions…

however - early on - testing if ECPC vs Max Clicks leads to higher pipeline is an amazing test.

ECPC is likely to have higher CPCs but you will also show up higher in the advert spots.

Max clicks will have more clicks and lower CPC but usually you show up in the bottom advert spots.

Run an AB test to see which one actually increases pipeline at an affordable rate for you.

3. Pinned Headline Test

Pin the headline that qualifies your audience vs not pinning any headlines. You'd be surprised how this influences your Exp. CTR

- an absolutely crucial factor in Google Ads quality scores. (Higher quality scores = lower CPC)

4. Landing Page Headlines

If you find the pinned headline that increases expected CTR then pair that headline with the headline of your LP.

This can massively increase your LP Experience (again boosting your Quality Score)

5. Short vs Long Landing Page

This is more of a multivariate test

- but having an absurd amount of content on an LP can be a great test vs a short can super concise LP.

I have found that for some ICPs short is better - whereas for others longer works best.

Generally, getting through this list of AB tests takes 6-8 months if done correctly.

You need roughly a month to know for sure if something works better or not.

We outline all of these tests in our Google Ads Strategy plans - with tutorials on how to set these up.

What AB tests do you all like to run with your Google Ads?

This week in podcasts…

I had a conversation with the one and the only, Jacob Boneta!

What a cool convo this was - we talked about…

1. PLG and it’s impact on Lifecycle Marketing in the Dev Market

2. How to tie demand gen strategy to overall pipeline for dev markets

Give it a listen on Spotify, Apple, or YouTube this upcoming Tuesday 🙂 (Click the image)

Until then…

To Your Success,

Ian “Google Ads Strategy” Binek

p.s. I am going to be consistently posting a new podcast every Tuesday morning MST for the foreseeable future 🙂 They will be with CMOs, Marketing Directors, CEOs, and PPC Gurus! If you don’t want to miss an upload, then be sure to follow on Spotify, Apple, or YouTube! Links in the bio as well as above in the thumbnail image of next week’s episode!

This year has been hard on business owners…

I talk to agency owners & business owners every week and I have heard the same thing…

This year has been HARD for a lot of reasons…

1. Recession like market (yet we aren’t in an official one)

2. Political hesitations (looming election)

3. Revenues from tech companies at all time highs with record layoffs

And looming in the background of all of this is the problem child… AI.

Why is AI influencing the market?

In short, it’s not that AI is necessarily replacing your job and your role…

In fact, from most thought leaders, it is generally accepted that AI serves as a valuable augmentation to most white collar jobs.

BUT

Tell that to the CEOs and the Founders that are struggling to keep costs down right now?

Who holds the money? CEOs…

When a CEO hears,

They immediately think - cut costs. use tool.

(and I don’t blame them - I am in the same boat)

To accelerate all this, think back to how the market is doing and you see why there are record layoffs.

If a CEO thinks AI can do your job, then you are cooked.

Doesn’t matter if it’s true or not.

So what’s the silver lining?

Well, truthfully, AI is taking a lot of roles.

• Designers

• Web Dev

• Content Marketing

• Video Editing

• Video Creation

These roles are starting to disappear the more and more that CEOs hear about the cutting edge softwares that automate these things.

If you are a service agency, how do you survive?

There’s only a few ways you can…

1. Utilize personalized content mediums that cannot be automated by AI like a podcast

2. Conduct first party research - AI only regurgitates content so collect data that AI doesn’t have it’s hands on and publish it

3. Prioritize strategy instead of implementation - position yourself as a thought leader and a strategist instead of a do-er

4. Demonstrate how your work contributes to revenue

Had a great conversation with Ishaan Shakunt

Ishaan has already recognized this trend and is implementing AI developers in his marketing agency to save time that can be used to do all of the 4 above.

That episode goes live on the Optimize Your Marketing Podcast next Tuesday.

If you aren’t already following - you can listen on Spotify or YouTube. (links in footer of email)

What we are doing about this…

I have recently made a big pivot with my consultancy to focus explicitly on Google Ads Strategy for B2B SaaS.

This means we are conducting audits and optimizing your campaign strategy so that you see the best results.

If you are running Google Ads or gearing up for a launch - and haven’t worked with an expert to review your overall strategy - then I can help.

There’s no worse feeling in the world as a CEO to launch something - without data or an expert’s opinion to confirm your campaign is going to be successful or not.

Feel free to book some time with below to begin the discovery process.

Book time with me :)

Begin your discovery process and learn how I can help you launch / optimize the best Google Ads campaigns.

beacons.ai/optimizeyourmarketing

Follow my LinkedIn for a better idea of our processes

Until then.

To Your Success,

Ian “Google Ads” Binek

I've pivoted with my agency ~5 times in 5 months 🤧

You may be asking why?

And the answer is tough to say...

Being a first gen entrepreneur is hard, and the constant questioning of if you're doing something the "right" way creates a lot of FOMO.

I combatted that FOMO by making quick decisions and stress testing these decisions with a crazy amount of hard work.

And when I found a flaw in my strategy - I quickly looked to pivot.

It wasn't until I took 2 solid weeks to think about my team's core skill set and the real value that we can provide that I was able to pick a core set of services and an ICP.

I was able to make this decision confidently because I knew:

1. We are really good at these services

2. We can productize them in the future

3. We are passionate about these services

Armed with these, I feel like this is by far the best pivot we have made and I finally feel like this one will stick.

So what's our offering now you may be wondering?

Well...

We decided to go back to our roots and our core skill set - the one skill set that has driven 10+ case studies and is the primary reason I decided to go out on my own and do this whole entrepreneur thing.

1. Struggling to recognize a higher ROAS (3+).

2. Driving too many unqualified leads (Unqualified Lead Rates of +30%).

3. Driving high CPC's and are burning through budget on low intent terms.

Some big differentiators for us are...

⭐️ We have experience of managing countless B2B startup to Fortune 500 PPC accounts (10+ Case Studies of our work - very detailed on our website and on Clutch)

⭐️ Our unique toolkit (Human Assisted - AI optimizations That Save $100s each month, First Party Competitive Scraping For Actionable Insights In Month 1, And Custom Dashboards For Full Transparency)

⭐️ Background in CRO - Understanding that PPC campaigns only do as well as their landing page. We partner with B2B LP experts to help deliver the best results.

I can't wait to start posting more refined content specifically on PPC moving forward!

To everyone who has helped me get this far - thank you! It's been a rocky road but slowly, and surely, we are making progress.

Until next time.

To Your Success,

Ian "PPC Optimization" Binek

The Interview with a B2B Landing Page Expert

In my recent interview with Tas Bober, a Paid Media B2B Landing Page expert, she talked about…

1. How CRO in B2B is very different than B2C

2. Niching down is what drives inbound pipeline

3. Prompt Engineering AI to unlearn technical jargon

In this email, I am going to focus on the first point, but if you’d like to listen to the full episode, check it out below on our YouTube.

B2C vs B2B CRO

For those of you that don’t know, CRO is an acronym for conversion rate optimization and was popularized in early 2000s (the dawn of the internet).

This practice can be summed up to AB testing 1 experience against another to uncover which one drives more conversions (aka form fillouts / purchases).

In B2C this looks like testing headlines and button colors - while Tas explains that in the B2B world it is much different.

In fact, she ventures to say that CRO takes on a whole different meaning in the B2C world.

Consumption Rate Optimization

In the B2B world, buying decisions are longer and there is a lot more information gathering before a purchase is made.

The CRO that works for B2C (Impulse Purchases) doesn’t hold true in the B2B world.

In fact, Tas references a report conducted by HockeyStack, that cites that on average 30+ touchpoints are required before someone decides to become a marketing qualified lead.

You read that right… It’s not to become a SQL or Opportunity - it’s literally to raise their hand and say they are interested.

So armed with that knowledge, if you’re in the B2B world, then it’s about content.

Different Types Of Content To Improve Inbound Pipeline

Touchpoints take on many forms.

• Social Media Posts

• PPC Ads

• Social Ads

• Audio Ads

• Display Ads

• Content Collaborations

• Livestreams

• Podcasts

• Cold Outbound Emails

• Blogs

• etc.

The more quality information you are able to output as a B2B company, the more information your prospects have to…

1. Address their objections

2. Internally sell your solution to higher ups in their org

So optimizing for consumption of content is much more important than testing if one button color is green vs blue.

What this looks like in practice?

Tas has an incredible resource library of landing page examples that address the prospect’s unique needs all throughout the buying journey.

I highly recommend you check it out here.

What’s next?

Well if you aren’t already, be sure to be following the Optimize Your Marketing LinkedIn page where we cover some cutting edge strategies, tactics and idealogies that expert B2B marketers are using to drive inbound pipeline for their orgs.

Until then.

To Your Success,

Ian “CRO” Binek

That’s right, you are operating off of 10% of data…

Recently, we made a big push to uncover more competitive data for our clients.

We tried all the big names but none of them were really giving us a lot of help…

We could get some keywords and some ads and some landing pages - but it was all so broad.

There had to be another tool out there that could really segment this data down in a competitive setting.

Semrush’s data: We know that this competitor is at least spending $10K per month with the amount of ads they are showing up for but Semrush says it’s $742…

We Decided To Invest In A Scraping Tool

We used this internal tool to setup an automatic scrape in Google for specific keywords.

The process was simple…

1. Identify keywords our clients should be bidding on

2. Setup the job so that the keywords are scraped every hour, in the USA, for a few days.

3. After a few days, we would have a very full picture of the competitors

The data included ALL:

• Competitors

• Keywords

• Related Keywords

• Ad Copy

• Landing Pages

• Ad Spend

• Ad Schedules

Our tool’s competitor page - showcasing competitors based on budget and keyword frequency.

It was crazy how much data was missing from big name companies…

From this report, we could pull complex visuals of the competitive landscape that showcase the big players who are spending the most…

and more importantly…

When they are spending.

Our tool is able to break down peak and low times where competitors are spending so we can avoid the BIG FISH and make your ad dollars go farther.

We could also directly compare ad copy and landing pages side by side to see what the big players were doing.

Our tool’s ad copy comparison view captured all 653 ad variations - simply toggle comparison view and you can directly choose competitor’s ads to compare to each other.

These insights help almost immediately…

When we first conducted this for one of our client’s we weren’t sure it was going to do much…

But as soon as we saw the report, we were able to make some quick optimizations to their ad copy, landing page lead magnet, and most importantly make adjustments to ad show times to avoid competing with the big name players who had virtually endless budget.

What else competitive research can do…

These jobs can run perpetually and always have up to date info on your competitors.

This work is great for sharing insights with higher ups and decision makers in your company about your competitor’s initiatives.

We are even able to share access to specific reports to our clients via our own portal that we created.

Pretty sweet ;)

Our clients are able to log in and compile data that we have shared with them to piece together reports that higher ups might be interested in.

Want access?

Reply to this email and I will share a sample report with you via a quick loom :)

If you’d like us to run a job for you - I’d be happy to jump on a consulting call to review it with you.

… Of course, if you were on the fence about working with us and this might be the straw that broke the camel’s back - then reply and I will share a call link to get started!

Until then…

To Your Success,

Ian “The Market Research Guy” Binek

P.S. We are going to be releasing another podcast next week featuring the lovely Laura Bavetz - Marketing Director at Idera. Be sure to follow my LinkedIn and YouTube to not miss the show 🙂 Cheers!

Happy Friday 👋 

The single biggest objection I get from clients is…

Which, for most of us, is a very relatable objection.

But I’m here to explain why that’s a losing mindset

lets play this out… 😉 

Okay great, you aren’t ready to start running ads because you’re too busy.

If we agree and say great, we will follow up in 3 months…

then we both are assuming you aren’t going to be busy in 3 months…

Which most of us know that the “busyness” doesn’t just go away

But let’s just say it does… 😁 

Great, we hit you with an email or with an ad and you sign up for our services

We build your inbound machine and you start getting a good number of new, qualified prospects within 60 days.

Awesome!

But hold up…

Now you’re busy again… 🙃 

We start to have trouble getting ahold of you for marketing lead syncs

We struggle to make tactical AB tests rooted with your product expertise because you’re BUSY

Then performance starts to decline…

As a result…

You get a lil less busy and now you start to question of what we are doing is working

But all along we were just trying to get a hold of you

So what happened?

If you use the excuse that you’re too busy to try something that you know you should be doing then…

You are just delaying an inevitable problem that will continue to occur for you…

Over and over…

So what do we recommend? 🧠 

Well, truthfully the best time to do something is now…

If you are sold on its effectiveness and understand it’s need…

Then do it.

Don’t wait.

Because if you only want to do the thing when you’re not busy then it won’t ever stick when you are.

How are we practicing this? (A Practical Example)

For us, this is rooted in content

As an agency we know that content is something we must be doing

Now more than ever, trust is crucial to win more deals and prevent client churn

So although we are busy, we make time for content (like this newsletter & our podcast)

It’s up to you… but we recommend not using the busy excuse anymore (especially if you’re on a call with us ;))

The Top Mistakes CMOS Make

I just had a wonderful conversation with Ben Scandlen of Mosaic Growth Solutions. Check it out on our website above.

Until then…

To Your Success,

Ian “no excuses” Binek

P.S. we have two exceptional podcast guests coming up next week and many more on the way. Very excited to push more of these thought leadership pieces of content through our Spotify podcast and YouTube channel. Be sure to follow along there if you aren’t already :)

You’ve probably seen it on LinkedIn

…the automated and personalized Emails that send to website visitors…

And couldn’t help but wonder,

But before thinking for too long, you’ve written it off for any number of reasons…

1. Another post caught your eye

2. A fire popped up

3. You had to take a meeting

4. Or simply you didn’t think it was worth it

But the FOMO was probably still there.

And I am here to tell you that’s normal.

When I scroll on LinkedIn nowadays, instead of doing normal social media “brain rot” activities -

I instead find myself getting a little bit of FOMO and trying to learning as much as I can…

So I totally understand if you feel a little overwhelmed with all the new tools coming out…

Not to mention pairing no code with AI…

It’s getting more and more complex to do things that drive actual appointments with quality prospects.

How to Identify Website Visitors, Enrich Them, and Sync them to Email Sequences Automatically

Here's how we do it:

1. Someone visits your Website.

2. RB2B identifies the person.

3. You get the contact information via Slack.

4. You can automatically push the data to Clay...

5. ...which enriches, then qualifies, then uses AI to personalize sentence 1 to your prospects.

6. Route them to Smartlead

What’s so dang simple about this is that these people are automatically enriched with Clay, and syncing directly into our smartlead campaigns - so it’s a completely hands off process.

The sync sends them to our 500 email a day demand gen campaign.

So yeah, they may not respond - or maybe they will - but they will never know that we got their contact information simply from visiting our website.

Just no code & enrichment magic happening in the background is all.

Below is a quick video showing you the process 🙂 

Your Options

Alright, so this may look like a lot.

And to a degree it certainly is.

If you don’t know how to use enrichment software, or web hooks, or AI prompts, or email sequence software…

then this could be daunting.

That’s why we offer this as one of our core services in our inbound machine offer.

We do consult with brands outside of the Cyber and SaaS space if they are interested.

Want to chat? Book some time with me by applying on our website.

Until then…

To Your Success,

Ian “The Inbound Guy” Binek

P.S. We’ve gotten some feedback and we will be creating a lead gen offer with our agency moving forward. If you like any of the AI or No Code automations that I am doing for my agency and my clients, then we would love to have you fill out our contact us form to discuss building these for your biz. Cheers!

An Introduction to Modern Inbound Marketing

Nowadays, there are hundreds of ways to go about acquiring clients.

1. SEO

2. PPC

3. Social Media

4. Content

5. ABM

6. Email Marketing

7. 3rd Party Site

8. Paid Sponsorships

9. Influencers

… the list goes on.

And because of this, it becomes increasingly difficult for CEOs and founders without a marketing background to know what’s important and what’s not.

And spoiler alert - “what’s important” varies based on what stage your business is in.

^ Thus making it even harder to know what to focus on.

What Most B2B SaaS & Cybersecurity Companies Inbound Marketing Should Look Like

Inbound lead generation is one of the best ways to ensure a steady stream of qualified opportunities to your business…

While also allowing you to scale your business with the right people to fulfill your client’s needs.

So for companies 11-200 headcount - this is what they should be focused on:

1. Strategic Cohorts - Target Audiences to Go After

2. Lead Magnet Development - A Great Piece of Thought Leadership to Share

3. Robust & Scalable Website - This will be crucial for appearing “Bigger” than they are, thus increasing selling authority (meaning they can charge higher prices)

4. Programmatic SEO - Unlike regular SEO, programmatic means that 100s of pages can be produced each month thus increasing the number of organic impressions and clicks to your website.

5. PPC Campaigns - Capture existing demand for your services on Google/Bing. This ensures a steady stream of qualified prospects to your site.

6. Social Media Campaigns - Retarget your qualified prospects from SEO and PPC by running social media ads on platforms where your cohorts spend the most time.

7. Automated Nurture Emails - Often referred to as the backbone of your business, emails should be frequently sent to your prospects who were marked as bad timing or already in an engagement with another vendor - that way you stay top of mind. This allows of leads to “sell themselves” on your services over a much longer time window.

… whew 😮‍💨 that was a lot.

The bones are here - but actually executing on these is TOUGH.

Here’s why 👇️ 

Why Multi Agency Agreements Suck

Let’s face it - in order to do all of these effectively, you will likely need to hire multiple agencies.

There are SEO agencies, PPC agencies, Social Media Agencies, etc.

But here’s the thing…

Multi agency situations are…

1. Incredibly expensive

2. Incredibly time consuming to manage

3. Very risky (one agency fails and the rest of the efforts suffer)

But let’s not even talk about hiring someone internally to do this…

…okay, let’s actually break it down for you

Internal hires are out of the question because…

1. It’s even more expensive (salaries, onboarding, benefits)

2. It’s even more complex (Way more hires, and a lot of time spent syncing on initiatives)

3. Generally less experienced (Working with full time hires at a specialist or manager level will not have the experience to execute this kind of campaign - and if they do - they will demand TOP DOLLAR)

So What Are You Left With?

Well you could do it yourself, but let’s face it…

You not only don’t have time to learn everything about modern digital marketing while your company bleeds money…

But you also don’t want to.

You started your business to do (you’re thing) not digital marketing.

Our Solution

We developed an offer that B2B SaaS & Cybersecurity companies alike will love.

Our Optimized Inbound Machine Offer Includes…

🗣️ Brand & Persona Workshop

🧲 Lead Magnet Development

🕸️ Optimized & Future Proof Webflow Website

📈 Programmatic SEO Boost (100+ New SEO Optimized Pages)

🖱️ PPC campaigns that capture existing demand

📱 Social media campaigns to generate demand & stay top of mind

✉️ Automated email marketing nurture sequences to follow up with new & expired leads

🛤️ Clear conversion tracking w/ Qualitative & Quantitative data

🤐 Completely done for you

⏰ In 30 days or we pay you

AKA everything we discussed above as a tactic that your company should be focused on in 2024 to drive leads on autopilot.

How to get started?

We have just launched this initiative and are already getting some good traction.

Because of the short time window, we realistically can only serve 2-3 clients a month with this new offer.

So if you’re interested, I invite you to check out our website for more information - and if you’re ready to transform your business’s inbound efforts, then please apply.

Until then.

To Your Success,

Ian Binek

Founder, Optimize Your Marketing

P.S. We are absolutely stoked about our cold outbound (demand gen) solution. We are running it for our agency and it’s driving 3-5 interested leads every single day - all from AI + enriched cold email. I’ve been preaching this to everyone recently - but if you aren’t on the cold outbound train yet and want to work with an agency that gets it. Book some time to discuss with me here.

Yesterday’s Proof 👇️ (yes we send about 1000ish emails a day)

Established Knowledge

Marketing is just sales in a 1 to many format.

While sales is just in a 1 to 1 format.

And the reason why digital marketing blew up years ago was simple.

It was the fastest, and easiest way, for businesses to get in front of their ideal customers in an automated & targeted fashion.

Well…

Cold outbound with the addition of AI is becoming just that - but even more personalized.

What’s changed in the past 2 years

Since the mass adoption of AI, cold outbound has slowly become more and more “automated.”

Automated doesn’t necessarily mean more personalized.

People were using AI to write whole email sequences…

And I am sure you know - but that didn’t and still doesn’t work well.

But recently - maybe in the past year - people have started using AI in a limited fashion in these automated emails.

The prompt engineering that people have been doing to templatize what AI says is making it sound like someone actually wrote it.

What does this mean?

Well people are using AI smarter and using it to do exactly what a BDR/SDR would ACTUALLY do.

And with the help of AI and enrichment tools - these emails are becoming not only more automated,

but more importantly… personalized.

So much so, that I can create a list of 360+ personalized email openers for a highly targeted list of decision makers + sync this to my Email sender in 10 minutes. (see below how)

… and that’s faster than setting up a paid search/paid ads campaign.

So you tell me…

If I can create this automated and personalized campaign in 10 minutes and simply let it run…

Then is this really a sales function anymore? (Think one to one).

Because it feels a whole heck of a lot like LinkedIn InMail messaging and other messaging ad campaigns.

Why does this matter?

I think that marketing agencies are missing out on offering this service to their clients.

Not only does it drive lower cost demos…

But it also helps prime the marketing funnel with your ICP…

Meaning you can send these folks who search for their brand to a branded search ad…

Or show a retargeting advertisement on their preferred social media…

Thus integrating a traditional “Sales” funnel with existing marketing funnels.

And I know my revenue leaders here know that when sales and marketing are working together…

Then it’s a recipe for success.

What are we doing about it?

Well we are about to launch our brand new offer for B2B SaaS and Cybersecurity clients that guarantees an inbound machine in 30 days or we pay them…

And an addition to this machine will be including cold outbound in the form of automated, and personalized, cold email.

We hope to include workflows in the future for automated cold DM’ing and cold calling - but cold emailing is a great, low cost way to prime a marketing funnel

and drive lower cost demos.

Interested in how I am creating the custom email openers?

I created a Tango walkthrough below that walks through the process.

Give it a try and let me know if you have any questions simply by responding to this email.

How to Create 360+ AI Generated Email Openers in 10 minutes And How to Sync them to Your Email Sender

Tools needed: Listkit, Clay, Smartlead

app.tango.us/app/workflow/How-to-Create-360--AI-Generated-Email-Openers-in-10-minutes-And-How-to-Sync-them-to-Your-Email-Sender-611d818641864fd5abd14c5f05747dbc

Until next time.

To Your Success,

Ian Binek

P.S. If you want to join our waitlist of B2B SaaS & Cybersecurity clients wanting an inbound machine - then DM me on LinkedIn.

Happy Friday 🙂 

I recently met with a prospective client and they had such a unique use case for paid ads.

You see before I jumped on the call with them, I did a bit of research.

I use chrome extensions & software to analyze their tech stack, site traffic, and keywords that they are ranking for so I can piece together their strategy on my own.

This is super nice because…

1. It saves them time from having to explain it all on the call

2. We can spend the majority of time discussing strategy

When I did my research…

I discovered something strange…

Their brand was driving thousands of organic clicks each month.

And for those of you that don’t know - that’s super rare…

Especially for a company their size.

I couldn’t really tell from my normal analysis as to why this was happening -

but I was intrigued.

And what was more interesting was that…

So I knew going into the meeting that they instantly had a use case for paid ads.

The twist…

Pretty soon into the call, I learned that they send over a million

PHYSICAL POSTCARDS / month.

And that’s the reason their brand drives so much “organic” traffic.

That outbound tactic was causing thousands of people to search for them on Google.

There are two big things I want to say here:

1. It’s really unfortunate that these postcards don’t have QR codes that allow them to correctly attribute those website visits back to the postcard sends.

2. The fact that the company didn’t connect the dots as to how these people were making it back to the site demonstrates that all companies always need a dedicated marketing partner.

The Result

As soon as he mentioned that they send the million postcards, I knew what to say.

1. I showed him the organic traffic (mind it that I didn’t have access to their platforms - I just used my tools to uncover all this data)

2. I shared with him a custom PPC market analysis to show the 70+ other brands showing up for his brand over the course of a week (again using my market research tool)

3. And I let him know that he needed to set up branded search ads immediately and he would recognize an unreal drop in his CPA.

If this sounds like something you’re experiencing, maybe check out your cold outbound sequences or perhaps your physical mailers 😉

Cold Outbound get’s a bad rep

I’ve started learning a ton about cold email and I am convinced that when paired with an inbound strategy - it absolutely lowers your CPA & upgrades ROI.

You see, in most cold email sequences, there shouldn’t be any links.

The only thing that is referencing your brand is your signature - which should not be hyperlinked.

So the only way for a curious email user to figure out who you are is to type in your email’s domain (which should redirect to your domain) or to search for your company’s name.

This is what was happening with the client above.

Cold email is just targeted, 1 on 1 demand gen

The message you send in an email to a prospect is kinda similar to the message you send in a LinkedIn or Meta ads campaign.

Just one format is email (which is in a 1 to 1 context) and the other is through a post (1 to many context).

Yes, there are intricacies across the 2, but at the end of the day - I have learned this.

Cold email is more than just a way to hit your ICP who by happenstance is ready to buy your solution.

It is a touchpoint - and a possible organic search - that can be retargeted later in your marketing funnel.

Thus, automated cold email is increasingly becoming more of a demand gen center in the inbound sense than a demand capture center in the outbound sense.

What do you think?

Are you running automated & personalized email campaigns to 1,000 prospects a day?

We just started implementing the system to do just this and can’t wait to see the results.

Both from an outbound and inbound sense 😎

If you would like to learn how I am doing this - I’d love to chat.

Feel free to respond to this email and we can organize time to chat then.

Until next time…

To Your Success,

Ian “The Paid Media Guy” Binek

P.S. We are developing a new offer that is absolutely exceptional - and one of a kind for our strategic markets of B2B SaaS & Cybersecurity companies. If you want access to it first - respond to this email or DM me on LinkedIn. This new offer will develop a completely automatic inbound marketing machine in 30 days or we pay you. We will be rolling it out soon 😉 Get on the waitlist before it fills up 🥲

Hello beautiful people!

It’s another Friday, but this one is special for me…

I am out in Utah right now and my commute to work is exceptional

… it’s a 20 minute walk with this beauty to look at the whole time

They say people that live near the mountains

or close to the sea

live longer

and honestly I am starting to realize why 🥲

Anyway!

Let’s get into today’s email 😤

How we realize a 7x ROI from our LinkedIn advertising

This may sound like a crazy return on investment

but I assure you it is EXTREMELY conservative

So I am going to give away yet another awesome strategy

that any business can use to increase ROI.

This industry agnostic approach is what we provide as a service to our clients

so if you like what I have to say, perhaps you should consider

taking a call with me sometime 😏

Where the strategy starts

Contrary to what you may think

Our strategy doesn’t start on LinkedIn

In fact it starts on Bing

Yes, Bing (the boomer search engine)

Here’s why…

1. It offers the same ad space as Google but with less competition

2. Less Spam

3. Cheaper clicks (roughly 300% cheaper)

So our measly $1000 in monthly ad spend on Bing

Brings in 1000 highly qualified prospects to our website

What now?

Well, if you’ve listened to me before

I always preach having pixels of all social media ad channels on your site

(obviously with a window loaded trigger in Google Tag Manager so you aren’t

making your website MEGA slow).

But by having these pixels installed, you are able to follow up with these contacts.

So I can effectively run middle of funnel

and bottom of funnel ads to these folks at a

fraction of the cost

How the math works?

Well if our average customer lifetime value is $10,000

and it only takes us $300 / month ($10/day) on LinkedIn

and the initial $1,000 in spend on Bing

to acquire one new client

then we are realizing roughly a 7x ROI

For you folks out there that can’t do math

cough cough UGA grads cough cough

that’s $10,000/$1300 = 7.69

^just kidding about you UGA’ers… kinda 😉

So what does this mean?

7x sounds really good so why aren’t I a millionaire yet?

Well, I tend to invest all the money we make from clients

right back into the business in the form of ads & outreach software

You see that 7x ROI can be realized on Google Display

YouTube

Facebook

Instagram

Reddit

etc.

So if this sounds good to you, then what are you waiting for?

Schedule some time to chat with me soon 😉

Until next time.

Ian “The Paid Media Guy” Binek

P.S. We just got two new web clients - and I have some super exciting news to announce soon! Be sure to follow my LinkedIn if you want to stay in the know about all things going on at Optimize 🥳

Another Friday, another Optimize newsletter 🥳

And this week we are going to start with a law coined by Google’s Market Research team. 🥸

Pretty crazy right?

Opens your eyes to the amount of noise and attention you need before getting more leads

So what does this mean?

Well at optimize we like to reverse engineer things 🧠 

Sort of like how you take a Lego apart to see how it was built

We do that with rules, laws, marketing campaigns…

Pretty much everything…

So by doing that we are able to determine the building blocks necessary to

Get our prospects attention for

7 minutes

11 different times

On 4 different channels

The missing link

Most companies we speak with are doing great at

let’s say 1 or 2 channels

So let’s say SEO & PPC

Not bad

But the problem here is simple

This is only two channels

What about all the time the prospect spends

during working hours

and during evening hours

on social media?

Wouldn’t it be great to show up consistently

Whether your prospect was shopping

or not?

How to create retargeting campaigns that actually work

A lot of companies fall into a common trap

and that is not installing tracking pixels ahead of time

You see it takes weeks sometimes to get retargeting audiences ready to go and populated

This means that when you are running your Google Ads

then those people that visit your landing page

are now tracked with a pixel

that you can retarget later on.

ONLY IF

the pixel and the audience bucket was already created.

We have a ton of resources on this on our website

but a great place to start would be to check out this blog

all about demand gen and how we approach it

How We Approach B2B Demand Generation in 2024 | Optimize Your Marketing

In this blog, we will cover the 2024 marketing landscape and explain that demand generation for B2B companies needs to be a cornerstone in their marketing efforts.

www.optimize.marketing/post/how-we-approach-b2b-demand-generation-in-2024

Why you should consider working with an expert?

Trying to setup these campaigns by yourself is tricky

here’s why:

1. You need to really understand the buyer journey and relevant pages that translate into new qualification steps for your users

2. You need multiple landing pages, with multiple designs, with multiple conversion tracking pixels

3. You don’t have a lot of time - nor operational efficiencies to do this every month

You see,

where most companies go wrong is that they set these campaigns up

once

then that’s it!

They think it will be all that needs to be done

But I’ve said it before and I will say it again

the other 80 is spent on optimization and AB testing

^ that is if you want to actually see results

but alas, if a company wants to go at it alone,

I still view it as an honorable decision

It’s just that one person’s job will now completely be marketing focused

or at least should be

otherwise you aren’t making the most of your time and money

Ending on a positive note :)

I have been interviewing a few agency owners on the podcast

and I have learned a lot!

So I know that anyone who listens will also find it valuable.

I just spoke to Alec Beard, CEO of StoryWon, an SEO agency

and his insights on content and how he ranks higher for

quality pieces of content

was really cool!

Can’t wait to release that episode on Spotify later next week 🤓

Until next time,

Ian “The Paid Media Guy” Binek

P.S. Closed some big deals this week & we are starting some really cool engagements! If you want to get into this cohort of client’s start dates then please act fast. We have 1 spot left for this cohort before we need to delay start dates to 2 weeks from now. We do this to maintain quality work! If you’re interested let me know so we can get you in our next cohort of client start dates 🙂 

A history lesson

Let me set the stage…

It’s November of 2022 - ChatGPT is just released - everyone is losing their mind

… flash forward a little bit to June 2023

AI is making its way into all of our favorite productivity apps…

And Ai writing tools are becoming more relevant…

… flash forward to March 2024

- everyone in the content space has been using AI and abusing the hell out of it

But it wasn’t enough 🙃 

You can’t escape Ai now in the search engines

And worse

… in thought leadership content

Cough cough a critical piece in demand gen campaigns

So why is this bad?

Well to understand why, you first have to understand how Ai works

simply put, AI is trained on a large data set of old blogs/textbooks

And when you prompt chatgpt or Gemini with a question -

Ai writes word by word predicting the next word based on that old dataset

Sooo

Basically AI has no idea what it’s talking about all the time

It is just using math to decide the next word in the sequence

So tell me this

How could you possibly use ai to write thought leadership content if…

Ai doesn’t even know what it’s talking about

AND is trained on old / outdated data from a variety of trusted AND not trustworthy data

… I’ll save you the Friday thinking juice and say…

It’s not possible

SO WHAT DOES THIS MEAN?

Maybe dial back the Ai a bit and provide some supervision

Sort of like how you provide supervision over one’s dog

You should definitely do the same for your Ai content you blast to the world

Just a thought 💭

A discussion with Jon Farah, automation specialist

Last on the docket is season 2 Ep 1 of the Optimize Your Marketing Podcast.

I sat down with a marketing automation expert to talk all about complex marketing funnels that save time and generate 💵

You check out the whole episode below :)

B2B Marketing Automation w/ Jon Farah | Ep 012

Listen to this episode from Optimize Your Marketing Podcast on Spotify. In today's podcast, I got a chance to interview B2B Marketing Automation expert Jon Farah. Jon is the founder of PBLC and has been an agency friend for over a year now. 1. We will discuss what PBLC does & why it's important. 2. Then we will talk about the digital marketing industry as a whole - what's working, what's overhyped, and what's not being talked about. 3. Last, we will talk about coping with the stressors of daily life as an entrepreneur. We hope you enjoy!

open.spotify.com/episode/36yLAI3vXyHrVjPrPlrCjC?si=DBzn7odtSQ6nc1kevfXGQw

Until next time.

Ian “The Paid Media Guy” Binek

P.S. Optimize‘a pipeline is looking pretty big! A lot of new clients in the past few weeks. If you’d like to get started or just chat about what our services look like - check out our transparent pricing here. Cheers :)

Howdie fellow humans 👋 

It’s that time of week again

That’s right, it’s friday 😎

Which means you are probably finding any way possible to procrastinate…

So I deeply appreciate your procrastination time 🥲

Anyway, today I am going to share a story of my man

…Benji…

(not his real name 🥸 but you get the point)

Benji’s Ads: A Google Ads Tragedy

You see, Benji has been running his ads through an agency for some time now

but he couldn’t help but wonder if it was his industry that was driving performance down

or his agency…

So after another monthly meeting with his agency, he decided to reach out to me

Benji is actually a friend of mine

and the very fact that he wasn’t working with me to begin with

was a bit of a red flag already 🔻 

So I did my thing…

Audit the account.

Well, the audit lasted a whole hour…

I kept finding things

1. Conversions weren’t setup right

2. No negative keywords

3. Broad match keywords resulting in $100s of wasted spend

4. No AB tests

5. Max Conversions bid strategy but there weren’t even conversion in the account 🫣

The list goes on but you get the point

a whopping

… $2500 … per month 💰️ 

Well you can probably guess the ending to this story…

Benji fired his agency and started working with me

He saves $1800 every month

and is actually driving pipeline for his biz

the end

Great story Ian, but what does this mean for me?

So glad you asked 🙂‍↔️

Ask yourself, am I paying $697 / month for PPC services…

If the answer is no - then…

Make sure you are seeing a good return from your PPC agency’s work

And if you aren’t sure

You can always call your friendly neighborhood PPC agency

cough cough Optimize cough 😉 

Cool story, but I’m an agency Ian…

Yeah I haven’t forgot about you agency folks either

here’s two ways to make the most of the past 300 words you read

1. Reach out for partnership deets - you can whitelabel our services ✌️

2. Checkout this guide on the 9 Google Ad AB tests you should be running in all your client’s ad accounts

9 Google Search Ad AB Tests to Optimize Your Account | Optimize Your Marketing

In this blog, I will cover our top 9 Google Search Ad AB tests that we run in virtually every one of our accounts when we are trying to lower CPL and increase CTR.

www.optimize.marketing/post/9-google-search-ad-ab-tests-to-optimize-your-account

Until next time.

This is Ian “The Paid Media Guy” signing off 🤓

P.S. We are starting to have guests on our podcast, if you would like to be one of the first, reply to this email 🤗

Yes, I did just quote myself…

No, I am not sorry about it - because I have some beef 😤 

I’ve been talking with other marketing agency owners and I have found that most of them don’t do ad optimizations on campaigns they run for clients…

This had me like…

🫠 

Not only is this just flat out wrong in terms of charging for optimization services, but it’s also lazy…

They are leaving so much opportunity for growth on the table for their agency, as well as for the client’s business.

And what’s worse is the client doesn’t know that their ads could be optimized.

So this got me thinking…

I need to help out my future and current clients

And so I set down the path of creating a lot of content.

We make roughly 4-5 YouTube Videos, Podcasts, LinkedIn Posts, and Blogs a week…

so that my followers can:

1. learn the best practices of ad optimization

2. stay cutting edge with tips and tricks

At the end of this email, you find some hyperlinks to my favorite pieces of content that our team published this week ✌️

Let’s Learn 🧠 

Why Ad Optimization 2X’s Your Marketing Budget

Ad Optimization is not a 1 for 1 return. It’s a 2x return on ad spend.

Here’s why:

If you are running a $1000 a month Google Ads campaign and listening to automated suggestions from Google, you are likely wasting 33% of your budget.

So your ad budget is effectively $667 instead of $1000 due to it not being optimized.

Me realizing a client’s account is wasting $100s every month

But here’s the good part.

When we come in and identify that 33% of wasted budget, we not only stop it from happening, but we also reallocate it back into the campaign so that it is being spent with an optimized campaign.

So your ad budget now looks like $1333 instead of $667. A 2x difference.

That’s the power of ad optimization.

Some of my favorite content this week 🥳

The First 3 AB Tests We Run For New Paid Media Campaigns | Ep 009

open.spotify.com/episode/5BDJfTbuaRyhErh5f9OoGy?si=jjskugXaRBGmkNimTR4y4w

B2B Demand Gen in 2024

www.linkedin.com/posts/ian-binek_b2b-demand-gen-in-2024-activity-7184184058145337344-AZVG?utm_source=share&utm_medium=member_desktop

Until Next Time,

Ian “The Paid Media Guy” Binek

P.S.

If you want me to audit your ad accounts or talk strategy, please feel free to book some time on my calendar below. Cheers!