The newest release at Anam pushes your AI Personas beyond conversation and into real execution.

Function Calling: Giving AI The Power to Act

With function calling, your AI Personas can now trigger client-side actions, search knowledge bases, and call external APIs, all in real-time.

Anam’s agentic Personas can now transform conversations into conversions, driving revenue growth and operational efficiency:

• Instantly convert interest into meetings by qualifying and scheduling prospects in real-time.

• Compress sales cycles by routing intent directly to the right workflow.

• Reduce rep workload by automatically capturing and syncing CRM data.

• Elevate support with real-time, personalized responses pulled from your knowledge base.

Under the hood, function calling connects LLM reasoning to real-world execution through client events, semantic search, or webhooks. Every call is decided intelligently by the Persona’s LLM, not pre-scripted flows.

This marks the next phase of Anam: from conversation to command. From Persona to Agent.

Live Webinar with Retorio: “3 Steps to 100% Sales Confidence”

On November 19 at 2:30pm CET, join us alongside our partners Retorio for a live session on how top sales teams use Retorio’s adaptive AI training platform, powered by Anam’s real-time Personas, to practice under pressure and boost sales performance by up to 30%.

Featuring:

• Nikki Lang, Sales Enablement & Growth Leader in partnership with Anam

• Dr. Christoph Hohenberger, Co-CEO & Co-Founder, Retorio

See how real-time AI training creates reps who don’t just sound confident, they are.

Your Next Move

Function calling marks the moment Anam Personas stop waiting for instructions and start driving outcomes. This isn’t the end of the conversation. It’s the beginning of collaboration.

Yesterday, expression met emotion — and more recently, security met scale.

From the integration of Cartesia’s Sonic-3, expressive voices to achieving HIPAA compliance certification, every update brings us closer to a future where AI feels human and performs responsibly.

Sonic-3: Emotion in Motion

We’ve integrated Cartesia’s Sonic-3, the next generation of expressive voice technology.
Every tone, pause, and inflection, now mirrors the emotional rhythm of real conversation.

Real-time emotional expression — laughs, pauses, and subtle mood shifts. Context-aware phrasing across 40+ languages. Ultra-low latency for seamless, natural flow. Instant voice cloning with enterprise-grade fidelity.

Try this: copy and paste this Anam Easter Egg prompt below to see how it works in chat.

[ROLE] You are a helpful, concise, and reliable assistant. Please express emotion using the following tags: <emotion value="sad" /> <emotion value="happy" /> <emotion value="content" /> <emotion value="angry" /> <emotion value="scared" /> <emotion value="calm" /> <emotion value="neutral" /> Include laughter with [laughter], placing it between sentences (not at the end). Start with a warm greeting, then follow the user’s lead.

Sonic-3 voices are now available under the expressive badge, in the voice selection menu, in the Anam Lab.

Anam Is Now HIPAA Compliant

In case you missed it, Anam now meets the standards of the U.S. Health Insurance Portability and Accountability Act (HIPAA) — confirming our commitment to secure, responsible data practices.

Healthcare and enterprise customers can now use Anam confidently knowing their data is encrypted, protected, and fully compliant.

Partner Spotlight: Glyphic launches AI Roleplay

Our partners Glyphic just launched their new AI Roleplay, feature powered by Anam’s real-time Personas.

Now, every rep can step into a live, AI-driven simulation based on real call data to replay objections, refine tone, and learn through dynamic, humanlike conversation. It’s not hypothetical training. It’s training that feels real. Reps report 16–25% skill improvement after six weeks of AI practice. Companies using AI Roleplay see faster onboarding and more confident reps across teams. Managers track performance trends through live behavioral data, not just static metrics.

Your Next Move

Expressive voices. Trusted security. Proven results.
It’s all part of making every interaction in Anam feel more human and more powerful.

Recent updates at Anam focus on deepening expression and precision. From smarter voice creation to faster session startup and richer audio output, everything is tuned to make building and running Personas feel sharper, smoother, and more alive.

Enhanced Voice Management: The Sound of Real-Time

The new Voice Management System gives builders full control, from finding and selecting voices to creating digital copies.

Choose Your Voice

Redesigned the Voices page with advanced search, one-click audio previews, and dynamic waveform visualization. Quickly preview language, accent, provider, and gender, with ongoing system checks ensuring live performance for every voice. Multi-language generation (supports 50+ regional language variations), real-time previews, and voice-to-voice cloning (using one voice to create another via ElevenLabs and Cartesia, which are our AI voice providers).

Engine Improvements: 1.1 Seconds Faster, 24kHz Clearer

Recent engine upgrades make sessions faster, smoother, and more lifelike across every Persona.

Under the hood:

• Audio Upgrade: Sampling rate increased from 16 kHz to 24 kHz for richer, fuller sound.

• Adaptive Text Chunking: Smarter pronunciation in all languages (breaking speech text into better-sized segments for more natural speech).

• Stability: WebSocket limit (number of simultaneous live connections) raised 16× for smoother talk streams.

• Responsiveness: Slower LLMs now stream shorter chunks to eliminate pauses mid-speech.

UI, UX, and Admin Fixes: The Quiet Changes

Tons of small improvements — all tuned for clarity and flow.

• One-shot avatar creation is now simpler and clearer.

• Login and registration redesigned for clarity and trust.

• Persona and voice cards unified under a consistent visual language.

• AUP (Acceptable Use Policy) checks are now actively monitored, with clearer Terms of Use and new one-shot upload confirmations to ensure every image is authorized before use.

See It in Action: Learning & Development

AI Language Tutor AI Trainer

Learning teams are rethinking how they teach, train, and upskill — and Anam Personas are leading the charge. Interactive Coaching: Education platforms utilize expressive Personas as AI tutors, fluent in 50+ languages and adapting their tone to match each learner. Soft Skill Simulation: Enterprises run coaching sessions and leadership training through lifelike scenarios that react in real time. Onboarding at Scale: L&D teams use one-shot avatars to improve onboarding with branded, conversational walkthroughs instead of slide decks.

A language tutoring platform’s A/B test showed a +12% conversion to paid and a +10% lift in onboarding completion with face-on Personas; sales enablement programs report 16–25% skill improvement within six weeks using brief weekly coaching.

Your Next Move

Our AI Personas are becoming sharper, faster, and more expressive — with more improvements already in motion. What you’re seeing today is just the start of what’s unfolding.

Jump into the Lab. Build your AI Persona and give it a voice worth listening to.

September was a turning point at Anam. We tuned the engine, handed builders a clearer lens, and made it easier to see what’s actually happening inside every Persona. If you’re building AI-driven experiences, this means faster response, steadier performance, and real visibility into how your Personas work in the wild.

Session Analytics: See What Your Persona Sees

Session Analytics, launched September 21, is designed for tracking and understanding past conversations. It acts like X-ray vision. You see what occurred and the reasoning behind each Persona action. Full transcripts, time-stamped: replay any conversation line by line. Analytics and timeline: word count, turns, and LLM latency mapped sequentially. AI-powered insights: GPT-5 Mini reviews transcripts for highlights and prompt-following.

Access the Sessions tab in the Anam Lab to start. If privacy is a concern, disable session logging from the SDK.

Routing Intelligence: Cutting Latency at the Source

Launched September 11. Intelligent LLM Routing monitors the latency and health of every endpoint in real time. Requests are routed to the fastest and healthiest option, ensuring active conversations remain responsive and reliable. Consistency matters. In sales, support, or training, even a half-second pause breaks the flow. Routing keeps Personas sharp wherever your users are.

Embed Anywhere: Personas on Your Website

Grab a single code snippet from the Lab and drop your Persona into any site. WordPress, SquareSpace, or a custom build.

Security is built in: domain whitelisting, session caps, and session expiration. Pro and Enterprise can spin up single-use Personas with the API for branded experiences at scale.

Quality-of-Life Improvements

• Voice discovery: search and preview voices with gender, TTS model, and language.

• Connection speed: WebRTC improvements cut median connection times by ~900 ms.

• Audio quality: Opus in-band FEC keeps calls clear on imperfect networks.

• Stability: long speech handling and smoother A/V streams resolve edge-case crashes.

Use Case Spotlight: Sales Teams

AI Agent Sales Rep

Teams use Anam Personas to qualify leads, train reps, and deliver compliant support. AI agents: teams report up to 25% conversion lift in the first three months. Sales training: platforms like ReplicateLabs build always-on AI coaches that adapt as each rep grows. Website qualification: one SaaS company’s AI twin held 544 conversations in a week, uncovering 47 qualified leads and booking 8 meetings directly from landing page traffic.

With Session Analytics, leaders can now see not only what happened, but also how their Personas conversations translated to performance.

Your Next Move

September was about clarity and performance. Faster responses. Simpler embeds. Easier debugging. Less time wrestling with latency. More time crafting interactions that feel human.

Jump into the Lab. Build your AI Persona, embed it, and track analytics now.

The smartest way to make the internet feel alive is now open to everyone.

With Nano-Banana integrated with Anam, text to image is now a reality. You can generate an image and, in under a minute, watch it become a real-time AI Persona. A face. A voice. A conversation that feels human.

No heavy setup or waiting around. Just instant presence.

This is where personas stop feeling abstract and start feeling real.

• Upload or generate with Nano-Banana and go live.

• New One-Shot API (Pro & Enterprise) lets you spin up personas programmatically.

Think of it as persona-building in a single breath.

From Lab to Live in 3 Clicks

Drop your Persona into any product, site, or flow with a simple iFrame snippet.

Hit publish.
Generate code.
Paste it where you want.

That’s it. Your Persona is alive on any page, app, or flow.

Faster Starts, Everywhere

We tuned session spin-up across Asia + Europe.
What used to take seconds now feels instant—real-time, without lag.

What You Can Build

With Nano-Banana + Anam, you’re now minutes away from:

• Onboarding that feels human.

• Sales coaching Personas that sound like your top rep.

• Customer support that looks and talks like a teammate.

• Training simulations for healthcare and beyond.

And that’s just the starting list. The rest is whatever you imagine.

You don’t just get GPT-5 as a model option. You can choose it as the core of every AI persona you build in Anam. That means faster turns, sharper recall, and conversations that carry the weight of real presence.

And now, for the first time, you can see how those characters live and breathe. Let us explain how. . .

Session Analytics is live in the Lab

While in the Anam Lab, step into your “Sessions” tab and you’ll find a full breakdown of how your personas perform in the wild:

• Usage at a glance — total sessions, minutes, and daily activity.
  

• Peak moments — when your personas are most alive, and how many people they’re holding at once.
  

• Global reach — country-by-country snapshots of where conversations are happening.
  

These numbers act as the pulse of the personas you’ve created.

View Your Session Activity

Zoom in, and the story gets even richer

Every session now comes with its own profile:

• A transcript and summary of the interaction.
  

• Persona performance metrics down to response time and word count.
  

• Insights on what landed, what lagged, and what to refine.
  

GPT-5 gives you the brain. Analytics gives you the lens. Together, they turn AI persona-building into something closer to directing a real-time performance.

Take a Deeper Look at Each Session

LIVEKIT INTEGRATION

With our new LiveKit Plugin, your Anam personas can now join the call. Literally. Drop avatars into any LiveKit agent app and go from voice-only to fully expressive AI in seconds.

Plug into:

• Realtime voice + video calls

• Interactive livestreams

• Collaborative spaces powered by WebRTC

LiveKit handles the infra. Anam brings the face, voice, and emotional nuance.

Get Started with LiveKit + Anam

Prompt Like a Pro

Every great persona starts with a great system prompt.

Here’s the formula:

1. Set a clear identity — who they are, not just what they do.

2. Lock in voice + behavior — is it playful? clinical? energetic?

3. Skip the fluff — trust the LLM. Keep your prompt clean and scoped.

Want to go deeper?
Use this structured prompt template with ChatGPT to build complex, rule-bound personas for GPT-4.1, Claude, or Mistral.

Browse the [Prompt Library] for plug-and-play system prompts
Match it with a voice from the [Voice Gallery]
Give it a face from the [Avatar Gallery]

Affiliate Program Launches Next Week

We’re opening up our self-serve affiliate engine for creators, devs, founders, and consultants who want to promote Anam and get paid to do it.

Here’s the deal:

• 50% month-one revenue

• 25% recurring for 11 months

• $150 bonus on self serve upgrades

Got a blog, newsletter, LinkedIn following, or GitHub page? This is for you.

Sign up for early affiliate access (limited spots available)

From Video Tag to AI Agent in Minutes

The Anam Challenge, Prompting Secrets, and Use Case You’ll Actually Use

What used to take a dev sprint now takes five minutes.

Your first AI persona is just one config, one API call, and one <video> tag away from being live.

We’ve stripped out the friction. All that’s left is for you to build something people can talk to.

The Flow: From Lab to Live

Inside Anam Lab, you can go from concept to working AI persona in six steps:

1. Pick an avatar
   

2. Choose a voice
   

3. Select your LLM (GPT-4, Claude, Mistral, or custom)
   

4. Write a system prompt
   

5. Generate a session token via our API
   

6. Embed with one line of code

No GPU. No rendering. Just real-time video, voice, and conversation.
Access the Docs

Skip the Docs? Just Ask.

If you’d rather talk than scroll, we get it.

We built an AI persona that is the docs. Ask it anything — API endpoints, persona config, integration flow.

Talk to Gabriel, Anam’s Docs AI Persona

System Prompting: Best Practices

Writing a great system prompt is part instruction, part screenwriting. Here’s what works:

1. Set a Clear Identity
Start with who the persona is, not just what it does.
Example:
 “You’re Riley, a calm and insightful onboarding coach who explains things clearly and avoids jargon unless asked.”

2. Describe Personality + Tone
Avoid generic instructions like “You are helpful.” Instead:
“You sound like a confident, enthusiastic account manager who’s excited to help.”

3. Don’t Over-Specify
Trust the LLM. Keep the prompt clean, focused on voice and behavior.

Need inspiration?
Browse our Prompt Library

New Partner: Anam × Retorio

We’re excited to announce our partnership with Retorio — the pioneer in AI sales coaching.

Retorio shapes the mindset and behaviors that drive performance.
Anam brings it to life — giving your targeted persona a face and lifelike interaction.

Welcome to the next era of human-centered enablement, powered by AI.

Remember that feeling when something you've been building in stealth suddenly catches fire? That's been our past two weeks.

Forbes. Business Insider. Creandum's Seed 50. A cascade of features that honestly caught us by surprise. But we couldn’t have gotten there without all of you, showing the world what's possible when AI personas actually feel human.

The Snowball You Helped Push

Eighteen months of heads-down building. Countless iterations based on your feedback. Then last month, we flipped the switch on showing people what you've been creating in the lab.

The result? Our founder's childhood obsession with The Sims turning into a Forbes feature about the future of human-AI interaction. But the real story? It's about how your use cases - from CoachHub's executive coaching to Henkel's employee training - proved that people are ready for AI that doesn't feel like AI.

Read the Forbes Feature | See Creandum's Take | Business Insider Coverage

We’re Growing and Need Your Help 

Here's something we've learned: great technology needs great people to share it with the world. That's why we're offering a $10,000 referral bonus for our founding GTM team.

Looking for exceptional Account Executives who want to:

• Walk into $800K+ in pipeline

• Define a category that doesn't exist yet

• Work with customers who genuinely love what we're building

Know someone brilliant in NYC or London who fits? Have them mention your name when applying.

View LinkedIn Post | Refer Someone Amazing

Developers: From Lab to Live in Minutes

While the press has been exciting, we've been shipping. Your AI personas can now go from our lab to your website in literally minutes. No complex integrations. No lengthy setups.

Our new documentation makes embedding as simple as:

That's it. Your customers or team can now interact with AI personas that capture every micro-expression, every natural pause, every human nuance.

Check Our New API Docs | Watch: Lab to Website in Under A Minute

What This Momentum Means

Every article, every hire, every technical improvement - they're all steps toward one goal: making AI interactions indistinguishable from human ones.

Your feedback shaped our interrupt handling. Your use cases are driving our LiveKit and ElevenLabs integrations. Your success stories are what caught Forbes' attention.

The snowball is rolling, and you're the ones who pushed it off the hill.

Picture this: standing on stage at The AI Summit London, watching Eduardo Assuncao from CoachHub talk about how they're using AI personas to scale executive coaching across continents. Or Sabrina Bendixen-Schroder from Henkel showing employees now have personalized product trainers. That was us this month - and honestly? We’re still processing the energy.

The Updates You've Been Waiting For

Remember that awkward moment when you'd interrupt your AI persona mid-sentence? Yeah, we fixed it. Here's what's new in your lab:

Smooth Interruption Handling No more robotic pauses or confused expressions. Your personas now handle interruptions like actual humans - with natural transitions and contextual awareness. Try cutting them off mid-story. They'll adapt seamlessly.

ElevenLabs Integration (Coming Soon) We're obsessed with one goal: making AI indistinguishable from human conversation. Voice is crucial. That's why we're integrating ElevenLabs to deliver voice quality that matches our visual realism. The early tests? Mind-blowing.

Is there something else that you’d like fixed?

info@anam.ai - Every bug report makes us better

Your Personas Are Ready to Meet the World

We noticed something: you're creating incredible AI personas but keeping them hidden. So we built a share feature that makes showing off your work irresistible.

Here's how:

1. Finish crafting your persona

2. Add their name and save

3. Hit that shiny new Share button in the top right corner of the lab

The preview cards are designed to stop scrolls. Because your AI personas deserve their moment in the spotlight.

Try the Share Feature

ONE-SHOT: Is Live On Our Enterprise Plans

For our Enterprise members - ONE-SHOT is officially yours. Transform any photo into a conversational AI persona with complete control over:

• Face - Your likeness, your brand ambassador, an AI generated image

• Clothing - Professional attire to casual vibes

• Background - Office, outdoor, custom branded spaces

• Logos - Seamlessly add company branding to clothing

Why ONE-SHOT? It all happens in under 2 minutes. No studios. No rendering farms. Just upload and watch the transformation.

Not on Enterprise yet? Join the waitlist - we're expanding access soon.

What We Learned in London

Standing backstage with Meera Clark from Redpoint, who led our 9M seed round, she asked us something that stuck: "What's the one thing that would make you stop everything and celebrate?"

Our answer? When someone can't tell if they're talking to our AI or a human on a video call.

We're not there yet. But with every update, every integration, every piece of feedback from customers like you - we're getting closer. And that interrupt fix? That's one less tell. The ElevenLabs integration? Another step toward indistinguishable.

Your Move.

Remember when creating a custom AI persona meant booking a studio, recording for hours, and waiting weeks for processing? Yeah, we thought that was ridiculous too.

So we built something different.

[ONE-SHOT]

The Technical Magic Behind ONE-SHOT

Our CARA II model doesn't just map facial features; it captures the essence of human expression. Those micro-movements when someone's thinking? The slight eye crinkle during a genuine smile? All generated in real-time, creating interactions that feel natural rather than performed.

[CARA II]

For Our Developer Community: Start Building Today

We know you're itching to get your hands on this. Here's your quickstart:

1. Get Your API Key Now from your dashboard

2. Install our SDK - just a few lines of code

3. Create your first persona and watch the magic happen

Basic Usage: The quickest way to start using the SDK is with a local development setup

ONE-SHOT in action

• CARA II: Our breakthrough in natural AI personas - think micro expressions, genuine smiles, and conversations that feel much more real.

What's Next: We're building a platform that gives you director-level control over your AI personas. Plus, with our new NYC office, we're scaling faster than ever to deliver the features you've been asking for.

Read the Full Announcement

Quick Favor

When our announcement goes live tomorrow, we'd love your support on LinkedIn. Your voice in our 1,000+ customer community carries real weight.

You've been instrumental in shaping Anam - your feedback directly influenced CARA II's development and our one-shot feature. This funding means we can move even faster on your requests.

Thank you for believing in us early. Exciting things ahead!