I stopped hiring and built these instead

Three things broke my TikTok Shop accounts. Over and over.

Not big strategic things. Boring things. The kind that leak money quietly while you're busy doing something else.

I spent two years trying to fix them with people. More VAs, more hours, more spreadsheets.

Didn't work. People get tired, forget things, and go on holiday.

So I built agents instead. One for each leak:

Is it the message?

A brand owner told me she'd sent 400 creator invites. Six replied.

She thought her message was broken. It wasn't.

The message is the last 5% of creator outreach. The other 95% is the system around it, and that's the bit nobody looks at, because "send more invites" feels like progress.

Five things decide whether a creator replies, posts and sells. She was doing one of them.

Sending harder into a leaky bucket just burns more creators.

The agent scores all five before we touch outreach. Ten minutes, and it tells you which one is bleeding you.

Need Creators?

Everyone builds a creator list the same way. Cast as wide as you can, message anyone with a pulse, hope a few bite.

There's a shortcut almost nobody uses.

The creators who'll sell your product best are already selling your competitor's. Right now. This week. With real GMV next to their name.

That's not a hunch you have to go and test. It's a list you can pull.

The agent pulls it, ranks them by what they've actually sold, and goes straight at the proven ones.

Fewer messages. Warmer targets. People who already know how to sell the thing.

CTA (inline link): → Pull my competitor's top sellers

ROAS?

A shop owner showed me his ads last month, buzzing. "5x ROAS, look at that."

That 5x was the problem.

When your GMV Max target is set high, the system stops spending. It can't find enough cheap conversions to hit the number you asked for, so it pulls back.

Your ROAS looks beautiful. Your revenue quietly flatlines.

We dropped his target. Spend opened up. Total profit went up, even as the ROAS "got worse" on paper.

The agent reads it like a media buyer, not like a dashboard.

Three leaks. Three agents.

None of this is clever.

It's just stuff that needs doing properly, every day, forever.

Which is exactly what humans are bad at and agents are good at.

That's the whole pitch. No swarm of robots taking over the world. Just three boring jobs, done every day, without me.

Want me to run these three over your shop?

- Paul 👊

PS: Not ready? Reply anyway and tell me which of the three is hurting most. I'll tell you what I'd check first, no call needed.

For years, every brand got the same playbook

Same "do this, then that." Copy, paste, good luck.

And it worked. When brands actually followed it.

But……

Every brand was stuck on its own little island. Learning from a sample size of one.

So I built the thing that fixes it.

And I'm only letting a few people near it...

Your Shop is waiting…..

Your strategies are outdated

Think about how you actually run TikTok Shop today.

You try a hook…. You wait.

You bump an ad budget…. You wait.

You test a new creator…. You wait.

Every lesson costs you real time and real money. Because you can only ever learn from your own data.

One brand. One data stream. One slow drip of "did that work?"

Meanwhile the brand three doors down just cracked the exact thing you're guessing at…… And you will never hear about it.

So I stopped building one brain……. I built a swarm.

One agent per brand…… all learning together.

Here's the idea that started it.

But underneath, every one of those agents feeds the same shared brain.

So when one brand's agent finds a GMV Max move that prints... every brand's playbook has that lesson by morning.

That's the swarm. Each agent runs your shop alone. The whole network gets smarter together.

Your competition learns from one shop. You learn from all of them.

"Wait, do I have to run a robot myself?"

Nope. You get the AI. My team runs it.

Every time I explain this, the same worry comes back……

"I'm not techy. I'll break it. I'll be stuck talking to a bot at midnight with nobody to help."

Breathe. That's not how this works.

Yes, it's AI. But my team builds it, trains it, and runs it for you. A real human sets it up and walks you through it. If you ever get stuck, they're right there.

Think of it as an AI employee for your shop. It works around the clock and never calls in sick. And because my staff manage it, you get the firepower of an agency without the agency invoice.

One catch: this isn't public

Not yet. Maybe not for a while.

I'm not opening this to everyone.

Partly because a swarm is only as good as the brands in it. Partly because I'm still mid-build, and I want a handful of the right people in early, not a flood.

So it's invite-only. A select few.

If you're already running TikTok Shop, and you want your own agent in the swarm, there is exactly one way in.

Reply to this email. Two words: "I'm in."

There's no form and no funnel. If you know what this is, you already know if it's for you.

I will respond personally and get the ball rolling.

- Paul 👊

PS. This is a solution for any brand that wants to launch on TikTok Shop, but want an unfair advantage (lower costs, better results 🚀)

I read 100,000 affiliate outreach messages

Across 10 TikTok Shop brands. Every affiliate invite, every opener, every response.

I went in looking for the perfect message.

The words that unlock creators.

Here's what I found:

I know. I didn't want that to be the answer either.

I've split testing openers:

What is affiliate outreach?

Winning on TikTok Shop comes down to one thing: content, and a lot of it.

The engine that produces it is affiliates. Creators who make videos about your product for a cut of the sales.

Affiliates are to TikTok Shop what PPC is to Amazon. A necessary evil. You don't scale without them.

The mechanic is dead simple:

1. Reach out to the creator.

2. If they're interested, send a free sample.

3. They post a video. You follow up, run the content in your ads, and send more samples to the creators worth keeping.

Here is a standard TikTok affiliate outreach message

Simple, except for one problem. A good creator gets 100 of these messages a day. Every brand saying more or less the same thing.

Most of your invites get skipped before anyone even reads them.

So the real question is how you get a creator to stop and say yes.

I dug through 100,000 invites looking for the answer. It wasn't what I expected.

2 Brands…. same message

But one brand outperformed the other by 8x

Two of these brands were sending the exact same opener. Word for word. Same greeting, same pitch, same "competitive commissions" line. Identical.

One got close to a 5% response rate.

The other got barely half a percent.

Same words. Nearly 8x the result.

The only thing different was who they sent it to.

"Maybe it was the product?"

That was my first thought. Different brands, different products.

So I studied a single brand. One product. One message but targeted 3 different creator lists.

Same everything, except who received it.

• List one: around 14% response

• List two: around 4%

• List three: around 2%

Same product. Same words. 7x swing. The only variable was the audience.

It's not the product. It's not the copy. It's the targeting.

Think about it like Amazon for a second.

You can write the most beautiful listing on earth. Perfect bullets, hero images, the works. But if you're ranking for the wrong keyword, none of it matters. You're showing a great pitch to people who were never going to buy.

Creator outreach is the same game. A great message to the wrong creators is a great message nobody cares about.

So the message is worthless? No

Two of the brands got lazy. They sent the bare collaboration card with zero text underneath. No opener at all. Just "here's a free sample, want it?"

They finished dead last. Both under a fifth of a percent.

Writing something beats writing nothing (my english school teacher was right 😞).

The opener is worth writing. It's just not where the big money is. Targeting is the main event. The message is the undercard.

Are you split-testing the messages?

This is the part that got me.

All 10 brands. Every single one. They dump a 4 to 6 line wall of text under the card.

"Hi there, I came across your content and really like your style, I think you'd be a great fit for our brand, we're currently expanding our affiliate team and offering competitive commissions, potential performance bonuses..."

Your creator's eyes glaze over before line two.

Not one brand out of 10 is testing a short, sharp, 1 to 2 line opener.

The opener I'd actually send

Don't waste it saying "love your style."

Here's the formula:

Three rules make it work:

1. Line one is the whole game. Name their real content. "Your sourdough reels," not "your amazing content." The one brand in my set actually converting outreach into sales? It led with the most specific, personalised opener of the lot.

2. Put the number in. "20%" beats "competitive commissions" every time. Specifics feel real. Vague feels like spam.

3. One-tap yes. "Want me to send one over?" beats "reply and we'll get you set up." Make saying yes take one thumb tap, not a decision.

The real takeaway

Stop polishing the message. Start fixing who gets it.

Spend your energy building a tighter list of the right creators, and your response rate moves more from that than from any wording change you'll ever make.

Then, once your targeting is sharp, write the short opener nobody else is writing.

Great targeting plus a two-line opener. That's the combination sitting wide open while everyone else argues about commission language.

- Paul 👊

PS: We use our own in-house TikTok Shop agent to run our creator outreach. It finds the best affiliates for your brand and manages your brand (currently using agents to manage 15 brands). Want your own? Message me and let’s chat

Every agency sells the same lie

“We're fast. We reply quick. We turn things around while the other guys sit on their hands.”

I sold that line for years.

I ran a TikTok Shop agency convinced the whole game was response time. Answer faster. Ship faster. Never be the reason a brand stalls.

Answer faster. Ship faster. Never be the reason a brand stalls.

Then I actually looked at the data.

And I saw the truth……..

When a TikTok Shop’s sales decline

Whose fault it it?

When a TikTok Shop account declines, whose fault is it usually……really?

So instead of guessing, I went through everything.

Our team chat, our email, our project notes. Well over a few thousand messages, threads and pages.

Then I did the boring bit nobody does. I took 18 random client accounts and asked one question of each:

Here's what came back.

16 of the 18 had stalled at some point.

Of those 16:

• 13 were stuck with client issues

  • Waiting on an approval, a budget, stock, or access to their own shop.

• 2 were external

  • TikTok itself, erroneous violations

• 1 might have been us

  • And even that one's contested

The Reality

The part agencies never see……..

Here's what I have to be honest about……

An agency only ever sees the delay. We see "still waiting on the client" in our notes. We do not see what that delay is fighting against on the other end.

The client isn't sitting on their hands. They're running an entire business:

• A supplier who missed a shipment

• A refund fire

• Payroll that has to run

• Returns spike.

• Three other partners all wanting something signed off today.

• Approval requests is just one of forty tabs open on a day that is already burning.

• ….. you get the picture….

It's easy to call something a bottleneck when you're watching it from the outside.

It's a lot harder when you're the one in the weeds, choosing between approving our product list and putting out the thing that is genuinely on fire this hour.

So when I say 81% of stalls are client-side, I am not saying 81% of clients are lazy or difficult. I'm saying the lever that got stuck happened to sit on their side of the table. Usually because they were buried, not because they didn't care.

That's the whole point of what comes next.

Don’t nag a busy person!

How an AI-native agency actually fixes this

One reasons….. It’s not speed

The real blocker: getting a stuck client moving.

The bottleneck was never the work.

They needed a TikTok Shop agent 🤖

• It finds the affiliates you can't. 

  • Not a blast to a list. It starts from your best-performing affiliate videos, hunts down the lookalikes, then goes into the TikTok Shop API to see exactly which creators are already selling your competitors' products. Proven sellers, warm to your category, the ones you would never surface by hand. A job that used to burn a few hours now takes five to ten minutes. So I run it several times a day instead of once in a blue moon.

• It runs the boring stuff that quietly kills accounts

  • Your ads, managed. Policy violations, flagged before they cost you. Your creator community, kept warm. The jobs that slip through the cracks on a human's to-do list stop slipping.

• It carries our whole playbook

  • We bolt our entire TikTok Shop playbook straight onto it, so for every brand and every client it tells us the next move and what's missing right now. No ramp-up. No waiting on someone to remember.

The landmine

None of this works without one hard rule.

Work at the client’s pace….. not your’s

Onboard the same "won't fund, won't stock, won't decide" brands and you've just built a cheaper way to sit idle.

But a TikTok Shop agent changes the maths.

It's exactly how my 2-person team now runs 20 brands without dropping any of them.

- Paul 👊

PS. If you would like your own TikTok Shop agent…. just reply to this and let me know (fraction of the costs and 10x more effective)

Everyone keeps asking me the same thing:

And for a long time, it kind of was.

You'd throw content at the wall, run some ads, maybe try a LIVE, and squint at a GMV number at the end of the month with no idea which bit did the work.

TikTok just quietly fixed that. They rolled out Search Insights, and buried inside it is the thing we've all been begging for: a breakdown of where your sales actually come from. Not one blurry total. Three separate engines.

It’s kinda like “Helium10 for TikTok Shop” it has tons of keyword data and search metrics.

So I pulled the data on one of our shops. Same product, same 30-day window:

3 ways you make a sale

After analysing the data (screenshot above), it showed the TRUE method to scale on TikTok Shop.

(I'm ignoring the up/down percentages on purpose, because everything in that account is mid-test and the trend lines are noisy. Just the raw numbers.)

Video makes more than double what LIVE makes, but LIVE is double in terms of conversion

Most people look at that and panic. Which one's broken? Which one do I fix?

None of them. They're not competing.

They're doing three different jobs.

Job 1: Video creates demand

Video is the loud one. 16,897 people saw it, the most by a mile, and they were on the For You page and your stuff showed up uninvited.

That's why the click rate is "only" 2.2%. It's not weak. It's the price of interruption. You're catching people who weren't shopping and convincing some of them to start.

And here's the bit Amazon sellers always miss:

So how do you scale the thing that makes the most?

You don't try to make each video convert harder. You make more video. More creators, more samples out the door, more shots on goal.

Think of it like PPC, but instead of bidding for clicks you're bidding for content.

Twenty creators talking about you beats one perfect ad every single time.

Job 2: Product cards capture demand

Product cards have half the impressions of video, but more than double the click rate at 5.6%.

Why? Because these people went looking. They typed something into search, or they landed on a product page already half-sold. Higher intent, higher clicks. Simple.

You didn't create this demand. You intercepted it. And that's the whole game with product cards: you're not convincing anyone, you're just making sure that when they go hunting, they find you and not the bloke selling the same thing for a dollar less.

On Amazon you'd call this winning the search term. Same idea here. Tidy listings, the right keywords, reviews that don't scare people off. You scale this one with optimisation, not volume.

Quick side note: The keyword tool inside Search Insights showed 435,000 industry keywords for this category. Top terms pulling 14,000 searches a month. And the conversion on most of them? Zero to nought-point-three percent.

That's not a typo. There are thousands of people searching, and almost nobody capturing them. The demand is sitting there with its wallet out.

Job 3: LIVE closes the deal

Now the one everybody gets wrong, including me.

People treat LIVE like background noise. Brand awareness. Something playing while you do the dishes. So when they see that 2.2% click rate, same as video, they write it off.

Look at the conversion rate again. 17.3%.

Almost one in five people who click on a LIVE buy. That's not awareness. That's the best closing rate in the building.

It makes total sense when you picture it. Someone wanders into a LIVE, a host is demoing the product in real time, answering the "but does it actually work" questions, and dropping a code that expires in ten minutes. That's not a passive scroll. That's a salesperson on the shop floor closing you.

The reach is small because discovery is hard. But the few who show up are red hot.

You scale this one with hours. More time live, better hosts, more reasons to stick around.

So which one do you focus on?

• Video = create demand. (Scale it with samples and creators.)

• Product cards = capture demand. (Scale it with listings and keywords.)

• LIVE = close demand. (Scale it with hours and good hosting.)

The numbers stop being good or bad. A low click rate on LIVE isn't a problem to fix, it's just the dna of a channel. A low click rate on video isn't broken either, it's just what reach costs.

You're not picking a winner. You're feeding three machines that each do one thing well.

And if you only had budget and energy for one strategy this week?

• On this account, video makes the most, and the way you make more video is brutally simple: get more samples into more creators' hands. That's it. The biggest lever is also the least clever one.

Scaling TikTok Shop was never the dark art people make it out to be. We just couldn't see the dials. Now we can.

- Paul 👊

PS. Take a look at this keyword data from Search Insights….. I found a term with 8,306 searches in a month. Conversions: zero. Search GMV: zero. (could this be an opportunity?)

Last week's piece on Smart Promotion delivering $80,489 GMV at 7.96x ROI had some replies…….

ROI as reported in TikTok Seller Center dashboard

Replies poured in. Most asked the same question.

This week we go deeper. Same data. Honest math.

The version every TikTok Shop seller needs to model before enrolling….. or before defending Smart Promotion in their next board meeting.

The 7.96x is attribution

Not incrementality

TikTok counts an order as Smart Promotion-attributed any time the buyer touches a platform coupon, voucher, free-shipping bonus, or earned points balance.

Doesn't matter if that buyer would have purchased anyway.

If the algorithm sprinkled a discount label on the product page, it's an SP order.

For a $200K/month brand with a strong organic + affiliate base, somewhere between 20 and 40 percent of your existing organic and affiliate orders get re-tagged as SP wins each month.

Apply a 50% incrementality assumption (a conservative midpoint used in last-touch-attributed promo measurement) and the real ROI on the 7.96x story drops to 3.98x.

Still positive. Not a miracle.

The true CAC (Cost to Acquire a Customer)

is closer to $105.

Last week's piece said our $200K/month client acquired customers at $15.49 each on Smart Promotion. That's our total Smart Promotion cost divided by new customers.

That $15.49 number excluded:

• The 6% referral fee

• The 1.02% payment processing

• The 7-15% blended affiliate commission on every SP-attributed order

• GMV Max ad spend overlapping the same orders

• COGS, fulfilment, returns

Load the platform and channel costs first. Referral ($4,651), processing ($790), and an 11% blended affiliate commission ($8,526) add roughly $14,000 on top of the $9,868 Smart Promotion cost. Total fees on the month: ~$24,000.

Then add the GMV Max ad spend overlapping these orders. For this client, roughly $9,000. Total acquisition cost: ~$33,000.

Apply 50% incrementality. Half of the 637 new customers would have bought without the SP nudge. Real incremental customers: ~318.

$33,000 divided by 318 lands the all-in CAC near $105, against a $112 AOV.

COGS, fulfilment, and returns sit on top of that. They vary too much by brand to fold into a public number, but every operator should layer them in privately before signing off on the channel.

That doesn't kill it. It reframes it.

Smart Promotion is a break-even-on-first-order acquisition play that only pencils out if your repeat-purchase economics are good.

It's not a profit engine on order one.

The 5x ROI guarantee uses a different denominator than you think

TikTok markets a 5x ROI guarantee on Smart Promotion. Every seller pitch quotes it. Almost nobody quotes the formula.

TikTok's formula: GMV from SP-subsidised orders ÷ your actual contribution to subsidies.

The denominator is NOT the 3.5% fee.

It's whatever portion of the discount the seller funded. Let the algorithm run on full TikTok-funded subsidies and your contribution is small. The 5x clears easily.

When TikTok under-delivers on the 2.5% Discount Rate Commitment, the gap is paid in ad credits. Within 30 working days. Spent inside TikTok. On orders that themselves get charged 3.5% Smart Promotion fee.

The dollars never leave the building. That's not a bug. That's the design.

The 5x guarantee isn't fraud. It's a closed system. Different problem.

Worth knowing before your next board meeting, when someone asks why your TikTok Shop unit economics don't match the headline numbers.

The blacklist tax is the quietest leak

You can ask your TikTok AM to exclude specific products from being discounted.

A seller doing $400K/month from a $200 hero SKU pays $14,000/month in Smart Promotion fees on a product that gets zero promotional benefit. $168,000 a year.

The Amazon comparison is half-true

Last week I argued Amazon makes you fund every promotion while TikTok funds them for you. The implication: TikTok flipped the model.

Here's what I left out:

• TikTok's 6% referral fee is calculated on the pre-discount order total.

• When TikTok funds a $10 voucher on a $50 order, the customer pays $40, you net $50, and TikTok charges 6% on $50.

TikTok funds the discount. Then TikTok charges commission on the discount.

It's not a flip. It's a different cost structure with a similar net burden.

What this changes…..

It changes the framing. Not the recommendation.

If you're on TikTok Shop, stay enrolled in Smart Promotion. Campaign-access lock-in (Flash Sale, Premium Offer, Platform Campaigns, Weekly Promos all require SP from April) makes opting out a $10K/month own-goal at $250K GMV.

But run the honest math now:

• Pull last month's GMV. Multiply by 3.5%. Compare to your actual SP-attributed GMV in the Seller Center detail page.

• Reprice 3-5% upward across SKUs to absorb the structural fee.

• Highlight bonus point accumulation in your post-purchase flow so the TikTok-funded loyalty currency does the work it's supposed to do.

• Run a holdout test with one SKU excluded and one included for 30 days so you can see incrementality, not just attribution.

Treat Smart Promotion as a tax with a marketing program bolted on. Not the other way round.

That's the version that survives the cycle.

- Paul 👊

Welcome to Rankster 👊

The weekly TikTok Shop newsletter that just found a new home……

We are not shutting Rankster down…… we are simply moving

Not because it failed. Because it worked too well.

When I started this newsletter, the idea was simple: help Amazon sellers figure out TikTok Shop before everyone else did. 1,700 of you showed up. 60% of you actually open these emails.

Every client I've ever signed came from this list. Zero cold outreach. Zero ads. Just me, writing to you every week about what's actually working.

So why would I change it?

Because TikTok Shop on its own isn't enough anymore. And I'd be lying to you if I pretended it was.

DEEP DIVE

Here's what I've been seeing…..

Here's what I've been seeing

The brands that are printing money right now aren't doing it on one platform.

They're running a system:

But here's the bit nobody talks about.

When Liquid I.V. ran their TikTok campaigns, they tracked 3,500 orders directly from TikTok. Decent. Except a deeper analysis showed 9,500+ total incremental orders — and 62% of those happened on Amazon and other platforms.

TikTok was driving sales everywhere.

One brand I'm tracking went from 600 branded searches on Amazon to 6,000 per month after ramping TikTok content. A 10x lift in branded search. No extra Amazon ad spend.

More importantly — on Shopify, you own the data. The email list. The SMS list. The ability to re-market without paying Amazon's toll every time.

This isn't theory. Brands running all three channels see 179% faster revenue growth than single-channel sellers. Customer retention jumps from 33% to 89%.

One platform finds them. One platform converts them. One platform keeps them.

That's the game now.

DEEP DIVE

So what's replacing Rankster?

Eva's Playbook — the newsletter I'm launching through Eva Commerce.

Same writer. Same directness. Same "here's what's actually working" energy.

Bigger scope.

Every Friday, I'll break down the full omnichannel picture:

• TikTok Shop — still the discovery engine. Still the thing I've been banging on about for two years. Not going anywhere.

• Amazon — the conversion machine. How to capture the TikTok halo effect and turn browsers into buyers.

• Shopify/DTC — the endgame. Building the owned audience that no algorithm change can take away.

Plus: real numbers from real brands. We manage accounts across all three platforms at Eva. I now have access to data I couldn't share before. You'll get the view from inside the machine.

The difference between Rankster and Eva's Playbook is the difference between watching one channel and seeing the whole board.

What you need to do (takes 2 seconds)

Rankster is moving after this email. Your subscription doesn't carry over automatically.

If you want to keep hearing from me — and honestly, if you've been opening these emails for the past year, you probably do — click the button below.

You'll be signed up to Eva's Playbook. First issue lands in your inbox next Friday.

👇 ONE BUTTON. ONE CLICK. THAT'S IT. 👇

When you sign up, you'll get:

1. A welcome email from me — what to expect, how often, and why this matters for your brand

2. Our best-performing playbook — the exact omnichannel framework we're using with brands doing £50K+ per month

3. A quick quiz — so I can tailor what you see to what you actually sell (TikTok-heavy? Amazon-focused? DTC-curious? I'll match the content to you)

Then every Friday: one issue, one core insight, real numbers. Same format you're used to. Just wider.

The honest bit

Rankster was the best thing I ever built. It started as a side project while I was running an agency and trying to figure out how TikTok Shop helps Amazon sellers.

120+ Amazon stores launched on TikTok Shop because of what we shared here. A six-figure agency built from a list of 1,500 people. Zero paid acquisition. Just useful emails, written by a guy that loves to complain about Amazon.

That energy isn't going anywhere. The address is just changing.

Eva's Playbook is the upgrade. TikTok Shop was chapter one. This is the whole book.

I'll see you on Friday.

Paul 👊
Head of Social Commerce, Eva

PPS — If you don't click the button, this is genuinely one of the the last emails you'll get from me. And that would be a shame, because I've got some ridiculous numbers to show you next week.

Welcome to Rankster 👊

The weekly newsletter that that turns viral FOMO into repeatable systems

The creators killing it on TikTok Shop all stopped doing one thing.

Chasing viral moments.

I know. Counterintuitive. Isn't TikTok literally built on going viral?

Here's the thing though — the sellers and creators driving seven and eight-figure numbers have quietly moved to a completely different model.

And if you're still trying to "go viral," you're playing the wrong game entirely.

Let me show you what the winners are doing instead.

DEEP DIVE

🎯 The Repeatable System (Not the Viral Lottery)

TikTok just published its Shop Awards for December 2025.

Glossy got the winners on the record. The numbers are... not subtle.

Brooke Sobol (@boise_brooke, 272K followers): $7 million in TikTok Shop sales in 2025. Nearly $1 million in March alone.

Not a typo.

Gini Vasquez (@giniglow, 153K followers): $10 million in cumulative TikTok Shop sales.

Shamela Brown (@klothesminded, 126K followers): Joined TikTok Shop in November 2024. GMV to date? Nearly $5 million. She had a $700K month.

That's not a fluke. That's a system.

So what's the system?

I asked the same question. Here's what they all said (in different words):

"I stopped treating TikTok Shop content as one-off viral moments and started building it like a repeatable system."

That's Shamela Brown, verbatim.

Brooke: "TikTok Shop rewards consistency and quantity."

Gini: "I stopped chasing virality and focused on consistency and conversion."

They're all saying the same thing. Same formats. Same products that convert — brought back repeatedly. Same posting cadence.

Unlike Amazon where you optimise once and let the listing run, TikTok is a content machine. You don't set it and forget it. You show up, again and again, with content that sells.

📦 The Bundle Move That's Printing Money

Here's the specific tactic I want to call out — because this one surprised me.

Brooke doesn't just post individual products.

She builds routines.

Complementary products, sold as bundles — "here's my morning skincare routine" — where she's recommending 3-4 products at once, all with Shop links.

The result? She's become a direct sales channel for multiple brands simultaneously. Not a one-off promo. A long-term affiliate partnership with exclusive bundles.

Think of it this way: On Amazon, brands compete for the buy box. On TikTok, the smart brands are competing for Brooke's morning routine.

That's a fundamentally different game.

DEEP DIVE

🔥 One Video

$175,000

Kelsey Martinez (@itsmekelsc, 423K followers) drove $175,000 from a single TikTok Shop video.

Tarte concealer. Face-to-camera. "Here's how this fits into my daily routine."

The same video helped the product sell out across TikTok Shop and Sephora.

Her take: "Viral moments can drive short-term lifts, but consistent audience trust is what sustains sales."

That trust then translated into deeper brand partnerships — beyond TikTok Shop, into retail.

For Amazon sellers reading this: your TikTok Shop affiliate can become your retail distribution partner.

That's not something your Amazon PPC campaign is doing for you.

🛠️ The Behind-the-Scenes Advantage

One more thing the top creators all share: they're using AI tools to scale production.

CapCut, Descript, Adobe AI — automated captioning, resizing, editing.
ChatGPT and Notion AI — scripts, content calendars, performance tracking.

They're not posting more by working harder. They're working smarter and posting more.

For brands? This means the barrier to entry for creator content is dropping fast. The window where you could compete with a low-effort creator strategy is closing.

DEEP DIVE

💰 When Ads Actually Work

Okay. Affiliate strategy makes sense. But what about paid?

Let me walk you through a real case study.

Baby products brand. One of the most saturated categories on TikTok. Not exactly an easy mode situation.

They were doing 10-15 orders per day. Revenue on a normal day? About $500.

Here's what the turnaround looked like:

Step 1 — Fix the storefront. Product grids, collections, promotions surfaced prominently. Not glamorous. Essential.

Step 2 — Run smart promotions. Lightning Deals and 10% off, timed to seasonal demand and TikTok shopping behaviour. Aligned to the platform's own calendar, not just theirs.

Step 3 — Creator activation. Started in December. Niche-relevant creators — not mega influencers. Relatable, authentic, category-specific.

Step 4 — Event-based scaling calendar. Structured plan for New Year, festive periods. Pricing, promotions, and creatives synced across all channels.

The results, 60 days later:

• Daily orders: 10-15 → 90-100 during peak events (6-8x growth)

• Normal day revenue: ~$500

• Seasonal/event day revenue: ~$3,000

• That's a 200%+ revenue increase during peaks

• CTR: 85.63%

Here's the insight buried in that data:

It wasn't the ads alone. It wasn't the creators alone. It wasn't the promotions alone.

It was the combination. Stacked and synchronised.

Promotions → drive traffic
Creators → drive trust
Storefront → converts the traffic and trust into orders
Event calendar → amplifies the whole thing when TikTok's own algorithm wants to push volume

Amazon sellers know this feeling. It's the equivalent of running PPC, having strong reviews, a great listing, and hitting a lightning deal simultaneously.

When all your levers are pulling in the same direction, the results are non-linear.

The Takeaway

Two things are true right now:

1. The creator/affiliate model on TikTok Shop is more mature than most Amazon sellers realise. The people winning aren't lucky — they have systems.

2. Paid strategy works — but only when it's built on top of a functioning organic and promotional foundation. Ads amplify what's already working. They don't fix what isn't.

The mistake I see Amazon sellers make constantly: they want to run ads before the foundation is in place.

Don't do that. Build the system first.

Thanks for reading.

- Paul 👊

PS…. The creators in this piece collectively manage 3 million+ followers and have driven tens of millions of dollars in TikTok Shop sales. The common thread isn't luck, follower count, or going viral. It's a repeatable system, built over months. The best time to start building yours was 6 months ago. The second best time is now.

PPS…. Done-for-you TikTok Shop management — we run the whole thing…. if you are interested….. just reply to this

Welcome to Rankster 👊

The weekly newsletter that thinks 'spray and pray' is a terrible idea

The Same Conversation, 14 Times

I had 14 calls this week. Fourteen. And nearly every single one had the same conversation buried in it somewhere.

Brand gets burned by an agency. Brand loses faith in TikTok Shop. Brand asks me: "Is this platform even worth it?"

One brand sent 200 free samples through their old agency. Got 2 sales. Two.

Another spent months with an agency that delivered a 1.1 ROI with over 300 videos — none of which were being used for ads.

And a third? They've been through seventeen agencies. Seventeen. I don't even have seventeen shirts.

So yeah. Let's talk about what's actually going wrong here.

DEEP DIVE

Stop Hoping to Go Viral.

Build a System.

Here's the uncomfortable truth I keep having to deliver on these calls.

TikTok Shop doesn't have a platform problem. It has an approach problem.

Most brands — and most agencies — treat TikTok Shop like a slot machine. Shove in some samples. Pull the lever. Hope for three cherries. If it doesn't pay out, blame the machine and walk away.

That's not a strategy. That's a prayer with shipping costs.

The Spray and Pray Trap

Here's what the "send samples and hope" model actually looks like:

Send 200 samples. Maybe 40 creators post. Maybe 3 videos get traction. You get a few sales, declare the platform broken, and go back to Amazon PPC.

Meanwhile, no one ran Spark Ads on the content that did work. No one tracked which creators actually drove engagement. No one built a system around the wins.

You basically hired 200 freelancers, gave them zero direction, and wondered why the output was inconsistent.

If you ran your Amazon business like that, you'd be bankrupt by Tuesday.

The System That Actually Works

Here's what we do instead. And it's not complicated. It's just... deliberate.

🎯 Step 1: Send 100 samples.
Not 200. Not 500. A hundred. Targeted at creators who make content the algorithm actually likes — not creators with the biggest follower count.

🎯 Step 2: Run a contest.
First creator to hit a sales target wins a bonus. Now you've got motivation AND a natural filter.

🎯 Step 3: Identify your winners.
Out of 100 creators, maybe 5-8 will produce content that performs. That's your shortlist. That's your content engine.

🎯 Step 4: Feed the winners into ads.
Take their best-performing content. Run it through GMV Max. Now you've got organic reach and paid amplification on proven creative.

🎯 Step 5: Scale what works. Cut what doesn't.

That's it. Contest → identify winners → feed ads → scale.

It's not sexy. It won't go viral on LinkedIn. But it works.

“Can't We Just Run Ads Instead?”

I get this one every week. And the answer is yes. You absolutely could.

But you'd be missing the point.

Let me reframe something that changes the whole conversation.

DEEP DIVE

Affiliate commissions aren't your ad spend

They're your content production budget

Most brands look at that 25% commission and flinch. I get it. On a $20 product with $8 COGS, that commission drops your profit to $7 per sale. Feels thin.

But here's what they're not counting.

That creator didn't just make a sale. They made a video. And TikTok's algorithm looked at that video. And if it got engagement, it got distributed. Organically. To thousands of people who never clicked an ad.

Now multiply that across 15 active affiliates each posting 2-3 videos a month. That's 45 pieces of content. Some of those get shown to 50,000 people. Some get no views. Some of those viewers search your brand on Amazon the next week. Some of them buy on your website a month later.

You paid $700 in commissions. You created an engine that generates revenue across three channels.

Compare that to paid ads: you spend $1,400/month, you get a 2:1 ROAS if you're good, and the second you stop paying, the engine dies.

Paid ads rent attention. Affiliates build infrastructure.

The Throttle: Why You Still Need Ads

Affiliates generate content. But content alone doesn't give you predictable revenue. You can't call your affiliate network on a Thursday and say "hey, can you double our sales by Friday?"

The smart brands use both. Affiliates create the content. Ads amplify the best of it. You control the dial.

The Bigger Picture: The Omnichannel Flywheel

One more thing. And this is the bit that most people miss entirely.

TikTok Shop isn't a standalone channel. It's the top of a flywheel.

TikTok = discovery. People find your product through creator content. They see it in context. They get curious.

Amazon = conversion. A chunk of those people don't buy on TikTok. They go to Amazon and search your brand. Amazon loves branded searches. Your conversion rate on those searches is 15%+.

Your website = retention. Some of those Amazon buyers find your site. Now you own the customer data. Now you've got email. Now you've got lifetime value.

One creator video on TikTok creates ripples across all three channels. Most brands only measure the TikTok sale and miss 40% of the revenue that video actually generated.

The Honest Truth About Timelines

I'm going to say something that will annoy the people who sell TikTok Shop courses with screenshots of Day 1 results.

The first 2-3 months are going to feel like you're burning money.

You're recruiting affiliates. You're testing content. You're figuring out which creators work. You're learning what your audience responds to. You're building the system.

That's not wasted spend. That's R&D.

The brands I see win are the ones who accept that the first 90 days are foundation-building. They're not panicking at Month 2 because they understand what they're building.

The brands that fail? They want $70K in Month 1, and when it doesn't happen, they fire the agency and start over with a new one. And then they do it again. And again.

You wouldn't plant a tree and dig it up after two weeks because it wasn't producing fruit. Stop doing that with TikTok Shop.

Three Things To Do This Week

1. Audit your affiliate recruitment. Stop recruiting for follower count. Start recruiting for content quality. You want creators whose videos the algorithm likes — not creators with big audiences and low engagement.

2. If you're running affiliates without ads, fix that. Affiliates create the content. Ads amplify the winners. Running one without the other is like having an engine with no fuel, or fuel with no engine.

3. Track your off-platform effect. How many people saw an affiliate video and then bought on Amazon or your site? If you're not measuring that, you're undervaluing your affiliate program by 30-40%. Start tracking branded search volume on Amazon after your TikTok content spikes.

Thanks for reading.

- Paul 👊

PS: If you're sitting there thinking "my agency did the spray-and-pray thing and I got burned" — yeah. You're not alone. That's basically the industry default right now. If you want to talk about what the system looks like for your specific brand, reply to this email. I'm not going to pitch you. I just want to hear what happened so I can keep making this newsletter useful.

Welcome to Rankster 👊

The weekly newsletter that connects the dots Amazon sellers are missing

Amazon sellers, I need you to pay attention to what just happened.

TikTok Shop quietly rolled out a feature that should make Jeff Bezos choke on his morning coffee.

It's called "List with a URL."

And it does exactly what it sounds like.

DEEP DIVE

TikTok Shop Just Made Amazon's Worst Nightmare Stupidly Easy

Here's How It Works

You go to your TikTok Shop Seller Centre. Click "Add product." Choose "List with a URL."

Then you paste in a link to your product from any external website.

TikTok pulls across the images. The title. The description. The category. The brand. Everything.

Your listing is basically built for you. In minutes. Not hours. Not days. Minutes.

But here's where it gets interesting...

You can use your Amazon listing URL.

Let that sink in for a second.

You can literally copy your Amazon product link, paste it into TikTok Shop, and watch it auto-populate an entire listing. Images, bullet points, the lot.

I tested it. It took me less than 5 minutes to go from Amazon link to a draft listing ready for review on TikTok Shop.

Five. Minutes.

Why This Is a Bigger Deal Than It Looks

On the surface, this is just a convenience feature. A nice little time-saver. Cool.

But zoom out and you'll see what TikTok is actually doing here.

They're rolling out the red carpet for Amazon sellers.

Think about it. The biggest objection I hear from Amazon sellers about TikTok Shop is: "I don't have time to build out another platform."

TikTok just killed that objection. Dead.

You don't need to create new listings from scratch. You don't need to reshoot product images. You don't need to rewrite your copy. You paste a URL and TikTok does the heavy lifting.

They specifically designed this to make it as frictionless as possible for Amazon sellers to cross the bridge. This isn't subtle. This is a direct play.

Now Connect the Dots

Two weeks ago, TikTok Shop dropped another bombshell: mandatory platform-managed fulfilment for all US sellers.

Starting February 25th, Seller Shipping is dead. Every order has to go through TikTok's own logistics — Fulfilled by TikTok (FBT), Upgraded TikTok Shipping, or Collections by TikTok.

Some sellers are panicking about this.

But step back and look at the full picture.

TikTok Shop now handles your listing creation AND your fulfilment.

Sound familiar?

That's the Amazon playbook. Create your listing, send us your inventory, we handle the rest.

TikTok is becoming a full-service marketplace. A proper 3PL. They're building their own FBA.

And the "List with a URL" feature is the on-ramp.

Here's What Nobody's Saying Out Loud

TikTok didn't build URL importing for Shopify sellers or DTC brands. I mean, they can use it. But come on.

The primary target is Amazon sellers. And the message is pretty clear:

"Hey, you've already done the hard work building your listings on Amazon. We'll take that. And now we'll ship it for you too. What's stopping you?"

Here's the pattern I see playing out:

• Step 1: Make it dead simple to list products (URL import ✅)

• Step 2: Take control of fulfilment (mandatory logistics ✅)

• Step 3: Build the affiliate and content engine around those products (already happening ✅)

• Step 4: Offer advertising tools that rival Sponsored Products (GMV Max ✅)

That's not a side hustle marketplace. That's a full-blown Amazon competitor.

Should Amazon Be Nervous?

Look, I'm not saying TikTok Shop is going to replace Amazon. Let's be real. Amazon is a behemoth.

But here's what I am saying:

TikTok Shop just removed the two biggest barriers to entry for Amazon sellers — listing creation and fulfilment complexity.

The excuse of "it's too hard to get set up" is gone.

And TikTok has 170 million US users scrolling every day, discovering products through content instead of search. That's a fundamentally different buying behaviour. And it's growing.

What This Means For You

If you're an Amazon seller who's been "thinking about" TikTok Shop for a while... the runway just got shorter.

Not because you have to move right now. But because the friction that was protecting your procrastination just disappeared.

Your competitor down the road? The one who keeps showing up at those mastermind events talking about diversification?

They're pasting their Amazon URLs into TikTok Shop right now. And in six months, they'll have two revenue streams while you're still "thinking about it."

The barrier to entry just went from a wall to a speed bump.

The question isn't whether TikTok Shop is ready for Amazon sellers anymore.

The question is whether you're ready to stop making excuses.

That's it for this week 👊

But I need to ask a favour...

Thanks for reading.

- Paul 👊

P.S. If you want help setting up your TikTok Shop the right way — not just listing products but building a proper strategy across all 5 Pillars — hit reply. That's literally what we do at Eva every day.

Eva is ready and we are onboarding a ton of sellers for TikTok Shop (we were just approved as a preferred partner), Shopify and Amazon.

If you want to get started, reply to this or message Larry (we set up exclusive channels for Rankster readers)

Welcome to Rankster 👊

The #1 TikTok Amazon Newsletter

TikTok just whispered "checkmate" and Amazon pretended not to hear

Two things happened last week that everyone's ignoring.

Separately? Just updates. Meh.

Together? TikTok staring Amazon dead in the eyes and saying: "We're playing your game now. And we're playing it better."

If you're still treating TikTok Shop like a side hustle experiment, you're already behind.

Let me show you what changed. ⏬

TikTok Can Now Prove It Drives Sales Everywhere (Not Just On TikTok)

The Off-site Performance Analysis tool dropped quietly last week.

Here's the deal: TikTok now tracks how your TikTok activity drives sales on your Shopify store.

Not TikTok Shop sales.

Your actual website. The one you own.

Why Should You Care?

Amazon has never given a damn about proving value outside Amazon. They track what happens on their turf. Period.

TikTok is doing something different: "We'll prove we're driving revenue everywhere, not just here."

That's a flex most platforms would never make.

Real Numbers (Not Hypothetical BS)

I saw data from a brand last week showing an 11.35% off-site effect.

• TikTok Shop GMV: $5,314

• Shopify sales from TikTok traffic: $603

• Ratio: 11.35%

For every $100 they made on TikTok Shop, they made an extra $11.35 on Shopify.

Because people saw their TikTok content, got curious, then went to Google instead of clicking "Buy Now."

That's not spillover. That's incremental revenue most brands don't even know exists.

How It Actually Works

The dashboard tracks three things:

• Off-site GMV — Sales on your website from people who viewed or clicked TikTok content first

• TikTok Shop GMV — Your on-platform sales (the obvious one)

• Off-site Effect — The ratio between them

It pulls data from TikTok Pixel. If you're running ads already, this just works.

Zero extra setup.

What This Unlocks

• For multi-channel brands: You can finally see if TikTok is cannibalizing other channels or feeding them. (Spoiler: usually feeding.)

• For agencies like us: This is proof. We can show clients that TikTok isn't stealing Amazon sales — it's creating new ones.

• For Amazon sellers nervous about TikTok: This data removes the guesswork. No more "I think it's helping" — now you know.

The Catch (There's Always a Catch)

Right now, this only tracks Shopify and DTC sites.

No Amazon. No Walmart. No offline retail.

So if someone watches your TikTok, gets obsessed, then buys on Amazon... that won't show up here.

Which means the real spillover effect is probably higher than what the dashboard shows.

TikTok's working on expanding this. My guess: Amazon integration is coming, but they're not rushing to admit how much traffic they're sending Jeff's way.

However — Eva is building software that will answer this exact question. Watch this space. 🚀

TikTok Shop Just Became a 4PL (And Most Sellers Haven't Noticed)

3PL — You outsource logistics tasks (storage, packing, shipping) to an external provider. They do the work, you call the shots.

4PL — You outsource the management of your entire supply chain. They coordinate your 3PLs and everything else on your behalf.

They're calling it an "upgrade."

It's actually a takeover.

The New Fulfillment Model

TikTok rolled out three tiers. Each one gives them more control over your logistics:

1. Upgraded TikTok Shipping (The New Baseline)

You still ship from your warehouse. But now TikTok provides the labels, picks the carrier, and sits between you and the delivery.

What you get:

• Up to 20% cheaper shipping

• TikTok controls carrier selection

• Logistics issues stop hurting your SPS (as long as you dispatch within 2 business days)

What it means: Cheaper rates. SPS protection. But TikTok decides how your orders get delivered.

2. Collections by TikTok (CBT) — The 4PL Move

TikTok-managed couriers pick up orders from your warehouse. You pre-sort CBT orders. TikTok handles everything after pickup.

Currently available to:

• Sellers averaging 50+ daily orders

• Warehouses in Greater LA, East Coast, and Texas

What you get:

• Additional 30% savings on top of upgraded shipping

• Full logistics protection (late deliveries don't hurt your SPS)

• Less operational risk as you scale

What it means: TikTok now controls pickup, routing, and delivery. You just pack boxes.

3. Fulfilled by TikTok (FBT) — The Amazon FBA Clone

You send inventory into TikTok warehouses. They store, pack, and ship everything.

Best for:

• Top-selling SKUs

• High-velocity products with predictable demand

Here's the part sellers are sleeping on: TikTok prioritizes FBT inventory first. If you have the same product available via FBT and self-fulfillment, FBT wins the buy box.

What it means: TikTok will systematically advantage sellers who give them inventory control.

Sound familiar?

The Real Reason This Matters (It's Not About Shipping Costs)

Cheaper shipping is nice. Automation helps.

But the real incentive isn't cost savings.

It's Seller Performance Score protection.

When you use TikTok fulfillment and dispatch within 2 business days:

• Late deliveries don't hurt your On-Time Delivery Rate

• Carrier tracking issues don't hurt your Valid Tracking Rate

• Logistics-related negative reviews don't penalize your shop

TikTok removes fulfillment risk from your account health.

If you've ever dipped near a 3.5 SPS, you know this is existential. Lose SPS, and you lose affiliate access, campaign participation, and visibility.

TikTok-managed fulfillment isn't a shipping feature.

It's survival insurance.

What Amazon Did in 2010, TikTok's Doing Now

This is the same playbook Amazon ran with FBA.

At first, FBA was optional. A convenience for sellers who didn't want to deal with logistics.

Then Prime launched. FBA products got the buy box. Suddenly, opting out meant losing.

TikTok's running the same play — just faster.

They're building a 4PL layer that sits above your ERP, OMS, and warehouse. They choose carriers. They route orders. They handle claims.

This is exactly how Amazon went from "online bookstore" to "logistics empire that happens to sell stuff."

History doesn't repeat. But damn, it rhymes.

What This Really Means

These two updates tell the same story.

TikTok is building a closed-loop commerce ecosystem where they:

• Prove incremental value outside the platform (so brands keep investing)

• Control fulfillment logistics (so customer experience stays consistent)

• Reward sellers who give them more control (via SPS protection and FBT priority)

This isn't about making life easier for sellers.

It's about TikTok becoming essential infrastructure — not just another sales channel.

Amazon did this 15 years ago. Most sellers didn't see it as lock-in at the time.

They saw it as convenience.

What I'm Watching

• How aggressively TikTok pushes CBT/FBT adoption in H2 2026

• Whether off-site tracking expands to Amazon/Walmart (my guess: yes, eventually)

• If SPS protection becomes mandatory for Affiliate access

• How fast sellers outside the current CBT zones get access

That's it for this week

Thanks for reading.

- Paul 👊

PS.... Offsite tracking and shipping updates…..Eva is building their own omnichannel software (Amazon, TikTok Shop and Shopify) and runs their own 3PL… that’s why I joined Eva…. ‘omnichannel’ is the word of 2026

PPS…. If you want to get ahead, chat to me about TikTok Shop or Larry about Amazon or Shopify

Welcome to Rankster 👊

The Amazon TikTok Shop newsletter that ...calls BS on your "AI-powered" tools

What Caught My Eye This Week 👀

ChatGPT is adding shopping carts this week.

Let that sink in.

Shopping carts. Inside ChatGPT. With ads coming next.

The way people discover and buy products is about to change. Again.

More on this in a future issue. But if you're not thinking omnichannel yet... start.

DEEP DIVE

What Real E-Commerce AI Looks Like

(Spoiler: It's Not What You Think) 🚀

I sat in on a sales call last week.

I wasn't selling. I was the new guy. Learning the ropes at Eva.

And honestly?

I would've signed up on the spot.

Here's what I learned.

The "AI" Lie Everyone's Telling You

Every agency screams it now.

"AI-powered!"

"AI-driven!"

"We use AI!"

Hai (Eva's CEO, been in enterprise tech for 25+ years, ex-Oracle VP) dropped this bomb:

Here's what that means in plain English.

Your "AI" tool probably works like this:

If ACOS goes up 1% → reduce bid by 2%

That's not AI.

That's an if-then statement.

My daughter could write that in Scratch.

Why This Actually Matters

Real AI learns patterns. Adapts. Sees stuff humans miss.

Hai gave a perfect example:

Your competitor goes out of stock. Your sales spike. Your ACOS drops.

A rule-based system sees this and thinks: "We're crushing it! Keep going!"

But you're not crushing it.

You're just the only option on the shelf.

Real AI factors in that context.

Competitor inventory. Market share shifts. Seasonality. All of it.

That's the difference between automation and intelligence.

One follows rules. The other actually thinks.

The Keyword Trap You're Stuck In

Quick question.

Are you still using Helium 10 or Jungle Scout data to build campaigns?

No judgment. I was there.

But here's the thing.

Amazon's own data is now better than any third-party tool.

Search Query Performance. Search Term Reports. Amazon Marketing Cloud.

This is first-party data. Straight from the source.

Why use 60% accurate third-party guesses when Amazon gives you actual conversion data?

Plot twist: Most agencies still use the third-party stuff.

Because it's easier.

Not better. Easier.

But Here's Where It Gets Interesting

Eva’s team doesn't just optimize keywords.

They filter keywords by audience.

So instead of bidding on "vitamin C" against every supplement brand on the planet...

You're bidding on "vitamin C" but ONLY targeting people who:

• Abandoned your cart last week

• Fit a specific age demographic

• Have purchase behaviours that match your buyers

Same keyword.

Fraction of the competition.

Better conversions.

Rule-based systems can't do this. They don't even know it's possible.

The Omnichannel Play That Actually Makes Sense

I've been preaching the TikTok Shop → Amazon halo effect for ages.

But what Hai showed me was the full picture.

What if your Amazon data informed your Shopify decisions?

Eva maps Amazon products to Shopify products. Then injects Amazon's sales velocity, conversion rates, and trending data directly into Shopify.

Your Shopify store doesn't start from zero intelligence.

It starts with everything Amazon already knows about your products.

That's... actually brilliant.

And the kicker?

They're building the same thing for TikTok Shop.

One dashboard showing:

• Which products are trending on TikTok

• How that's affecting Amazon sales

• What's converting on Shopify

• Which affiliate content is driving all of it

Not a pipe dream. Actively being built.

This is why I joined Eva.

Why I'm Actually Here

Look.

I could've kept running Rankster solo forever.

But the landscape is changing faster than any one person can track.

ChatGPT shopping carts. AI buying assistants. TikTok becoming a legitimate commerce platform.

I needed to be somewhere with:

1. Real technology (not marketing BS)

2. Smart people (smarter than me, which is annoying to admit 😂)

3. The vision to see what's coming

That's why I joined Eva.

Not for any upfront payout. There wasn't one.

Because I want to be on the right side when the wave hits.

Is your brand going to be left behind?

Here's the Thing Though

I'm not asking you to believe me.

I'm asking you to see for yourself.

If any of this resonated – the AI reality check, the omnichannel integration, the audience-based advertising – let us show you what we see in YOUR account.

We'll audit your Amazon ads. Your TikTok Shop setup. Or both.

No charge. No pitch. Just the audit.

You see the quality. Then you decide.

Fair?

Just reply to this email or book a call with me and we'll set it up.

Thanks for reading

- Paul 👊

PS: The supplement brand on that call? They are doing $4M on Amazon but their Shopify is only $2K/month.

Their TikTok attempts burned them before. Sound familiar?

That's exactly who this is for. If you're Amazon-first but know you need to diversify... let's talk. Reply and we'll take a look. 👊