Sea New York’s newest collection is made up of the kind of clothes that make you feel like you’re perfectly put together, but in a totally effortless way. As always, their designs give major vintage vibes with a modern twist, perfect for literally any occasion. Whether you're grabbing coffee with friends or heading out for a special night or vacation, these pieces are exactly what you need. Founders Monica and Sean get that fashion should feel good – not just look good. We’re talking dreamy dresses, tops with intricate details, pieces that are both artfully designed and incredibly wearable. It's that perfect mix of romantic, bohemian, and "I woke up like this" chic that makes Sea so special. *Click each photo or link to learn more/shop.

Velvet dress

Printed dress

Bubble dress

Velvet dress

Black dress

Lace dress

Velvet dress

Blue dress

Black dress

Sleeveless dress

Velvet dress

Blue dress

Black dress

Black dress

I wanted to reach out because I've been thinking about something many women in our community have been sharing lately - the challenge of navigating menopausal weight gain and other age-related body changes. If you're feeling a bit lost in your own skin right now, please know that you're not alone. I am going through this as well.

First, let me say this: your body is incredible. It's carried you through decades of life, possibly through childbirth, certainly through joys and sorrows, and now it's guiding you into a new phase of womanhood. Yes, it's changing, but that doesn't diminish its wonder or your worth one bit.

I know that doesn't always make it easier when you're standing in front of the mirror or trying to zip up a favorite dress that suddenly feels snug. The shift in our bodies can feel jarring, and it's completely normal if your self-esteem has taken a hit. But I want you to know something important: you don't have to stay in that place of frustration or low confidence.

Here's a little secret I've learned over my years as a stylist: when we understand our bodies - truly understand them - we can dress them in a way that not only flatters but celebrates every curve, every change, every beautiful inch.

That's why I'm so excited to tell you about our Body Type Fundamentals course. It's designed for women just like you who are ready to rediscover their bodies and fall in love with their style all over again. Here's what you'll learn:

1. How to identify your current body type (because it might have changed - for me, I’ve always had an hourglass figure, but that has now changed to pear)

2. The art of dressing for your new shape in a way that feels authentic and comfortable

3. Tricks for accentuating your best features and feeling confident in your skin

4. How to build a wardrobe that works with your body, not against it

The best part? This course is about so much more than just clothes. It's about reconnecting with yourself, boosting your confidence, and stepping into this new phase of life with grace and style.

I know it might feel daunting to think about revamping your style right now. But I want you to know that this course is designed to meet you exactly where you are. You can go at your own pace, in the comfort of your own home. No pressure, no judgment - just practical, step-by-step guidance to help you embrace your body and your style.

If you're ready to say goodbye to wardrobe frustrations and hello to a newfound confidence, start with our Body Type Fundamentals course. It’s the first step towards rekindling your relationship with your body and your style.

Remember, your worth isn't measured by the number on the scale or the size on your clothing tag. You are beautiful, valuable, and worthy of feeling confident in your skin at every age and stage of life. Let's work together to rediscover that confidence and shine it out into the world.

With warmth and support,

Alison

When you mentioned something recently about how you feel about your current wardrobe, it really resonated with me. You said, "I hate all my clothes and how they look on me." It feels familiar because I’ve recently lost some weight but because of my age, my tummy is still a bit of an issue. I’m working to navigate my figure and what works best on me now, which can be challenging- in other words- I feel your pain!

That feeling of standing in front of a closet full of clothes you don’t love is one of the most frustrating experiences. It's like being stuck in a bad relationship... with your wardrobe! Just like a bad relationship, it can really wear you down over time.

But here's the thing - it doesn't have to be this way. Your clothes should be your allies, not your enemies. They should make you feel confident, beautiful, and ready to take on the world. I truly believe we can get you there.

The good news is that you and I aren’t alone in feeling this frustration- I hear it often, from clients from 22 years old to 80! It's such a common issue, but it's one that often goes unaddressed because, let's face it, talking about hating your clothes can feel a bit trivial in the grand scheme of things. But it's not trivial at all - how we feel about ourselves and our appearance can have a huge impact on our confidence and overall wellbeing.

That's why I'm so excited to tell you about our digital styling course. We've poured all of our expertise and experience into creating a comprehensive guide that can help you transform your wardrobe - and your relationship with your clothes.

Here's a little taste of what you'll learn:

1. How to identify your unique body type and dress to flatter it

2. Discovering your personal style aesthetic (it's in there, I promise!)

3. Color analysis to find the shades that make you glow & which ones to stay far away from

4. Wardrobe curation techniques to build a closet you'll love

The best part? You will be able to take this course wherever you have access to your computer - in complete privacy and at your own speed. No pressure, no judgement - just practical, step-by-step guidance to help you feel excited about what’s in your closet (AND how to wear the pieces) again.

I know it might feel overwhelming right now, but I want you to know that change is possible. You don't have to keep feeling this way about your wardrobe. We're here to help, every step of the way.

If you're ready to start this transformation, why not begin with our digital styling course? You’d be taking a huge step towards building a wardrobe you truly love. That’s exactly why we created this course after all! To assist you in building the perfect wardrobe for your lifestyle, style aesthetic, budget, coloring and body type!

Wishing you all the best,

Alison

P.S. Remember, fashion should be fun! Let's work together to bring that joy back into your wardrobe.

We cannot wait to see you at our event tomorrow night with Sea New York’s Creative Director, Monica! This special evening will feature a fireside chat with Monica, networking & previewing/shopping Sea’s latest RTW collection. One lucky winner will receive a Sea gift card!

Ally has unveiled a stunning tweed collection! Choose from two timeless colorways—red and navy tweed—available in both pumps and block heels. With multiple heel heights and widths to choose from, this collection features a chic cap toe design. (*Fit note: We size up in Ally & went with C width due to the cap toe).

*Use code ALISON40 for $40 off your first pair of heels

Recently I heard from one of you about the fact that you are a widow and that you are doing a lot of things socially, but get frustrated with figuring out what to wear.

First, let me say how much I admire your resilience. Navigating life after loss is no small feat, and the fact that you're out there, staying socially engaged, is truly inspiring. You should be proud of yourself for that.

Now, about those frustrating clothes... I completely understand. Our wardrobes can feel like they're not keeping up with the changes in our lives, can't they? Especially when we're stepping into new social circles or rediscovering old ones. It's like our clothes are speaking a different language than the one we want to use.

But here's the thing - your wardrobe should be your ally, not your enemy. It should make you feel confident, comfortable, and ready to embrace every social opportunity that comes your way. Whether it's a casual lunch with friends, a community event, or an evening out, you deserve to feel fabulous.

That's why I'm so excited to tell you about our digital styling course. It's designed for women just like you who want to rediscover the joy in getting dressed. Here's a little taste of what you'll learn:

1. How to identify your unique body type and dress to flatter it

2. Discovering your personal style aesthetic that aligns with your new life chapter

3. Building a versatile wardrobe that works for all your social engagements

4. Confidence-boosting styling tricks that will have you excited to get dressed again

The best part? You can do all of this from the comfort of your own home, at your own pace. No pressure, no judgement - just practical, step-by-step guidance to help you fall in love with your clothes again.

I know it might feel overwhelming to think about revamping your style right now. But I want you to know that this course is about so much more than just clothes. It's about rediscovering yourself, boosting your confidence, and stepping into this new chapter of your life with grace and style.

If you're ready to say goodbye to wardrobe frustrations and hello to a closet full of options perfect for all your social engagements, this is the best place to start. You’d be taking the first step towards building a wardrobe that truly reflects the amazing, incredible person you are today.

Wishing you all the best,

Alison

P.S. Remember, style is a journey, not a destination. You don't have to walk this path alone. We're here to help, every step of the way. Click here to enroll in our digital styling course and start your transformation today!

Don’t miss out on our biggest sale EVER!!

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This is your last chance to purchase our digital styling courses with our ONE TIME ONLY HALF OFF sale!

Treat yourself to a style refresh! Take half off ANY course of your choice!

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The perfect way to level up your personal style, or give the gift of style this holiday season!

_{Take your look and your life from ordinary to extraordinary in this pivotal journey filled with self-discovery and empowerment}

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Elevate your style and discover how to dress for your unique shape, coloring & style this holiday season with half off any course of your choice!

Ready to take the next step in your journey of personal style?

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Unlock Your Signature Executive Style And Master The Art Of Power Dressing For The Modern Workplace 

Ready to uplevel your executive presence & style?

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Master your personal color palette with our Definitive Color Guide! This makes for the perfect gift OR treat for yourself. Ready to sail into the new year in style?!

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The perfect gift (or self indulgence!)!

Ready to bring clarity to your wardrobe?

*Use code BFCM at checkout for 50% off!

We are thrilled to announce that for one week ONLY & for the first time EVER, our digital styling courses purchased during cyber week will be HALF OFF!

*Use code BFCM for 50% off at checkout

Get an inside look into our “Mastering the art of power dressing” event with M.M. LaFleur! During the event, guests enjoyed an elegant evening of cocktails and conversation while previewing their Fall/Winter collection. The Style That Binds Us shared painpoints many women face regarding workwear and offered solutions for how to overcome these challenges. Thank you to everyone who attended!

Get these dresses!

Missed the event? We’d love to see you at the next one!

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A little bird (okay, it was you!) told me that you've been grappling with some style conundrums lately. Dressing for body changes due to aging, deciding between "can wear" and "should wear," and figuring out which colors and patterns flatter you most - sound familiar?

First things first: let's start by tossing out that old "age-appropriate" rulebook. It's time for a new mantra: "If it makes you feel fantastic, it's age-appropriate!"

Now, I know what you're thinking. "My body isn't what it used to be. How can I feel fantastic when everything's shifting?" Here's a little secret: style isn't about hiding your body; it's about celebrating it in its current, wonderful form. Those changes? They're badges of honor, my friend. You've earned every single one.

Let's talk about that "can wear" vs. "should wear" dilemma. Who decides what you "should" wear anyway? The fashion police? (Spoiler: they don't exist!) The only "should" in fashion is that you should wear what makes you feel confident, comfortable, and utterly fabulous.

Now, about those colors and patterns. Finding your perfect palette isn't about following trends or sticking to "safe" choices. It's about discovering which hues light up your complexion and which patterns make your heart sing. Imagine walking into a room and having people think, "Wow, she's glowing!" That's the power of the right colors and patterns. We’re here to help you shine no matter your age!

Here's where our digital styling course comes in. It's not just about fashion rules. It's about redefining your unique style DNA. Here's a sneak peek at what you'll learn:

1. How to dress for your current body shape (hello, new curves!)

2. The art of choosing fabrics that flatter and feel fantastic

3. A foolproof system for identifying your best colors (no more guesswork!)

But the best part? This course is about so much more than clothes. It's about reclaiming your style mojo, boosting your confidence, and reminding the world (and yourself) that style has no expiration date.

Ready to trade in those style frustrations for a wardrobe that makes you feel like a million bucks? Our digital styling course is your ticket to fashion freedom. No more second-guessing, no more "I have nothing to wear" mornings. Just you, looking and feeling fabulous, every single day.

Remember, style is a form of self-expression, and I know you have a lot to say. So why not say it in living color (and pattern)?

If you're ready to embark on this style adventure, just click here to enroll in our digital styling course. Trust me, your future stylish self will thank you!

Can't wait to see you rock your unique style!

Fashionably yours,

Alison

P.S. Still on the fence? Remember: Life's too short for boring clothes. Let's make every outfit count!

Hello, fabulous!

I hope this email finds you ready to shake things up a bit. You mentioned wanting to look "young and fresh" in your 60s, and I've got to say - I love your spirit! But let's flip the script, shall we? Instead of chasing youth, how about we focus on something even better.

Here's a little secret: true style doesn't have an age limit. It's not about looking young; it's about looking alive, confident, and utterly magnetic at any age. Trust me, you've got an advantage that no 20-something can touch - a lifetime of experiences that have shaped your unique essence. That, my friend, is your style superpower.

Now, I know what you might be thinking. "But Alison, I feel like everything is designed for people 20 years old & younger!" Well, let's change that narrative, shall we?

It's time to show the world that style, like fine wine, only gets better with age.

Imagine stepping out in outfits that make you feel like the best version of yourself - energetic, sophisticated, and yes, fresh! Picture turning heads not because you're trying to look younger, but because you exude the confidence and joie de vivre that's irresistible at any age.

That's exactly what our digital styling course is all about. It's not about following trends blindly or trying to dress like your daughter (or granddaughter!) or how your mother dressed when she was this age.

It's about discovering and amplifying your personal style in a way that's modern and 100% you.

Here's a sneak peek at what you'll discover:

1. How to identify your signature style

2. The art of choosing colors that light up your complexion (hello, instant glow!)

3. Silhouettes that flatter your current body and make you feel fantastic

4. Accessories that add that jazz up any outfit

But here's the best part - this course isn't just about clothes. It's about rediscovering yourself and expressing it through your style. It's about waking up each morning excited to get dressed, knowing that your outfit is a true reflection of the beautiful and fascinating woman you are.

Ready to reinvent your style and show the world just how fabulous 60-something can be? Our digital styling course is your ticket to a wardrobe that's as distinctive and interesting as you are. No more invisibility, no more fashion ruts - just you, looking and feeling absolutely spectacular.

Remember, age is just a number, but style? Style is eternal. You have a lifetime of style just waiting to be discovered.

Click here to enroll in our digital styling course and let's start this exciting style journey together. Trust me, the best is yet to come!

Here's to ageless style and timeless elegance,

Alison

P.S. Still unsure? Just remember: Coco Chanel was revolutionizing fashion well into her 70s. Your style renaissance is just beginning!

You mentioned feeling the pressure of keeping up with your well-dressed crowd, all decked out in big brand names and armed with unlimited budgets. Let me tell you a little secret: Great style isn't about how much money you spend—it's about how creatively you spend it.

First things first: Take a deep breath. Now, let's flip this scenario on its head. Instead of seeing your budget as a limitation, let's view it as an opportunity to get creative and develop a truly unique personal style. After all, anyone can look good in head-to-toe designer, but that’s what we call, “fashion” that is NOT style.

Putting together a knockout outfit on a budget? That takes real style savvy!

Imagine walking into a room, looking just as fabulous as your big-budget friends, but knowing you've spent a fraction of what they did. Picture the satisfaction of receiving compliments on an outfit that cost less than their accessories. That's not just style—that's smart style.

That's exactly what our digital styling course is all about. It's not about teaching you to copy expensive looks. It's about empowering you to create your own signature style that looks expensive, even when it isn't. Here's a sneak peek at what you'll learn:

1. The power of accessories: How to choose the right accessories that will elevate any outfit

2. The importance of tailoring

3. Capsule wardrobe creation: Steps for building a versatile wardrobe with fewer, but better, pieces

4. …and these are just a few examples!

But here's the best part—this course isn't just about clothes. It's about developing the confidence to rock any outfit, knowing that your style comes from your creativity and savvy, not your wallet.

Ready to learn how to roll with the big boys on a limited budget? Our digital styling course is your ticket to looking like a million bucks without spending it. No more feeling like you're struggling to keep up. Instead, you'll be setting the pace with your unique, budget-savvy style.

Remember, fashion is what you buy, but style is what you do with it. You, my friend, are about to become a style master.

Click here to enroll in our digital styling course and let's start this exciting journey to smart, savvy style. Trust me, your wallet (and your wardrobe) will thank you!

Here's to looking rich without spending a fortune,

Alison

P.S. Still unsure? Just remember: Coco Chanel built an empire on the little black dress—a garment designed to be accessible to women of all classes. Your budget-friendly style revolution starts here!

I've been thinking about how you shared that you're struggling with "dressing for your age while still being stylish and current." I want you to know that you're not alone in this - we hear this every single day from women just like you.

First off, let me assure you: style has no age limit. The key is finding what makes you feel confident and comfortable in your own skin. That said, I completely understand the challenge of navigating the fashion world as we grow older. It's like trying to find that perfect balance between timeless elegance and modern trends, isn't it?

Here's the thing - dressing stylishly after 40 isn't about following rigid rules or trying to look younger. It's about celebrating where you are right now and expressing your unique personality through your clothes. Think of it as curating a wardrobe that reflects your life experiences, your confidence, and your sophistication.

A few quick thoughts to consider:

1. Quality over quantity: Invest in well-made pieces that fit you perfectly.

2. Embrace your body: Highlight the features you love most about yourself.

3. Color is your friend: Don't shy away from vibrant hues - they can add energy to your look.

4. Accessories are game-changers: They can instantly update classic pieces.

If you're ready to take a deeper dive into discovering your personal style, I'd recommend our digital styling course. It's designed to help you uncover your unique style identity and build a wardrobe you'll love, regardless of your age.

Remember, style is about feeling fabulous in what you wear. It's not about fitting into someone else's idea of what's appropriate. You've earned the right to dress in a way that makes you feel fantastic.

Wishing you confidence and style,

Alison