If you’ve ever run a business for more than a few months, you already know this truth: leads are expensive.

Between advertising costs, marketing campaigns, and the time and energy poured into creating visibility, generating leads can feel like the hardest part of growth. But here’s the thing most entrepreneurs don’t realize…

And recently, I had the chance to prove that point in the most powerful way while working with a client who owns a law firm specializing in compensation claims.

The Challenge

Like many service-based businesses, this law firm had been running campaigns for years to generate interest. They had worked with marketing agencies, paid for ads, and even hosted events to bring in a steady stream of inquiries.

The result? A database full of leads. Hundreds of people had filled out forms, clicked on ads, or requested more information. But here’s the catch: not all of them became paying clients right away.

Some went cold. Some got busy. Others simply slipped through the cracks because the firm’s staff didn’t have the time to follow up effectively.

So while the law firm’s pipeline looked full on paper, in reality, it was full of missed opportunities.

The Breakthrough Idea

When we first sat down, I asked the owner a simple question:

That’s when I introduced them to my AI + SMS Conversion Engine.

Here’s how it works:

• We take unconverted leads from your database.

• AI engages them in natural, human-like text conversations.

• Interested leads are funneled toward instant callbacks or direct appointment bookings.

• Your team only spends time talking to people who are already warmed up and ready.

The law firm’s owner was intrigued. After all, he knew his team couldn’t possibly keep up with calling hundreds of old leads. But if a system could do it automatically? That could be a game-changer.

So, we decided to run a test.

The Test Campaign

We started by feeding 467 old leads into the system. These were people who had once shown interest but never became paying clients.

Then we flipped the switch.

Here’s what happened in just a short time:

• 103 people asked for an instant callback.
  That’s over 22% of the list saying, “Call me now.” Imagine what that would do for your pipeline if even a fraction converted.

• 93 people booked appointments directly.
  No chasing, no phone tag — they literally scheduled themselves right into the firm’s calendar.

• 49 sales were made.
  And in this type of legal service, each case was worth about $2,000 in revenue.

• That means a total of $98,000 in revenue recovered from leads that most businesses would have considered dead.

And remember — all of this happened without spending a single dollar on new ads.

The Hidden Revenue Sitting in Plain Sight

When I shared these results with the owner, he was blown away. Not only had the system worked, but it had produced nearly six figures in revenue from what he once considered “junk leads.”

And that’s when the lightbulb moment hit:

How many other businesses are leaving tens of thousands — even hundreds of thousands — on the table simply because they’re ignoring the database they already own?

The truth is, too many entrepreneurs are caught in the trap of always chasing new.

• New leads.

• New ads.

• New followers.

But the real gold is often sitting quietly in the background, waiting for you to simply knock on the door again.

Why This Works So Well

This case study with the law firm wasn’t a fluke. It worked because the approach leverages human behavior and technology in the most efficient way possible.

1. People open texts.
   Research shows SMS open rates hover around 98%. Compare that to email, where you’re lucky to hit 20%.

2. AI makes it conversational.
   Instead of blasting one-size-fits-all messages, the AI responds like a real person. It asks questions, listens, and guides people toward the next step naturally.

3. The system qualifies for you.
   Your team doesn’t waste energy chasing unresponsive contacts. By the time they pick up the phone, they’re speaking to someone who has already raised their hand.

4. It scales effortlessly.
   Whether you have 500 leads or 50,000, the system handles the conversations without getting tired or overwhelmed.

For the law firm, this meant they could reactivate hundreds of leads at once — something their staff could never have done manually.

Lessons For You

So what can you take away from this story?

1. Stop overlooking your database.
   If you’ve been in business for more than six months, you probably have a list of people who were once interested. Don’t ignore them.

2. Lead quality matters.
   This campaign worked because the leads were real people who had genuinely opted in at some point. Garbage lists produce garbage results. Quality lists produce revenue.

3. Automation is leverage.
   You don’t need to personally call every lead. You need a system that engages for you so you can focus on closing sales and serving clients.

4. The fastest path to cash flow is often right under your nose.
   Before spending more on ads or marketing, ask yourself: What’s the hidden potential in the leads I already have?

Beyond the Numbers

Here’s what excites me most about this story: it’s not just about $98,000 in revenue.

It’s about what that revenue represents.

• For the law firm, it meant the ability to invest back into their practice.

• It meant financial breathing room without the pressure of a bigger ad budget.

• It meant proof that the growth they were chasing was possible — without always running harder on the marketing hamster wheel.

And for me?

It reinforced why I’m so passionate about database recovery campaigns. Because I get to watch businesses shift from “struggling to keep up” to “thriving from what they already have.”

The Big Picture

Imagine if this law firm had ignored my suggestion and gone straight to spending another $10,000 on ads.

They might have generated a few dozen new leads. Maybe even a couple of clients. But they would have completely missed the $98,000 sitting right there in their existing database.

This is why I say again and again:

Final Thought

Every entrepreneur dreams of more clients, more sales, and more cash flow. But the truth is, your next breakthrough may not come from something brand new. It may come from revisiting the opportunities you already paid for once before.

This law firm’s story is proof. With the right system, the right strategy, and the right focus, what looks like a dead end can turn into a six-figure payday.

So here’s my question to you:
👉 How much revenue is sitting quietly in your database right now, waiting to be recovered?

With love and belief,

Tracey
Founder, Wealthy Mom Society

📌 Are you a service-based business owner and want to see how much hidden revenue is waiting in your business?

👉 Run My INSTANT AI + SMS Demo now to see the conversion engine in action and let’s uncover the potential inside your database.

There’s a saying in business that has proven true in my agency again and again: garbage in, garbage out.

And recently, I had a front-row seat to watching this play out with a client project that started with promise but taught me — and hopefully now you — a powerful lesson about what happens when the quality of your inputs doesn’t match the vision for your outcomes.

Let me take you behind the scenes.

The Connection

Through a mutual friend, I was introduced to the owner of a direct sales company. For over 18 years I’ve been connected to that industry, so when the introduction was made, I was intrigued.

This client had run a successful program years back and was ready to relaunch a new and improved version. His vision was big, and I immediately saw the opportunity to help him jumpstart momentum.

My pitch was simple:
👉 Instead of starting from zero, why not use AI + SMS to reconnect with the buyers and members of the old program? People who had already said yes once would be the most likely to say yes again.

He loved the idea. We moved forward.

The First Test

Before signing, there were a few delays in getting the financial agreement squared away. He eventually offered to pay half now and half later. Because of our relationship and his long-standing credibility in the industry, I agreed.

We launched the first test campaign with a list from his CRM — actual leads who had opted into his company.

Here’s how that went:

• 128 leads targeted

• 37 responded (29%)

• 4 asked for the link (3%)

• 3 booked calls (2%)

• 1 enrollment (almost 1%)

And the messaging stats?

• 425 sent

• 411 delivered

• 15 failed (4%)

Not bad at all. We were right on target with a 29% response rate (the industry benchmark is 30%). And we even secured an enrollment.

That’s the power of running a campaign with a clean, targeted list.

The Second Test

Encouraged by the results, the client wanted to run a second test. This time, the list came from a previous company he had owned — a company that had once been wildly successful.

But there was a problem.

When it was time for the second payment, he told me due to unforeseen circumstances he couldn’t pay — and he wasn’t sure when he’d be able to. I wasn’t happy about it, but because I truly wanted to help, I decided to move forward anyway.

Within hours of launching the second test, I noticed something alarming. The number of failed messages was unusually high.

So, I reached out to the tech team. That’s when I learned the truth:

This list didn’t come from the CRM at all. It was a spreadsheet upload. Most of the numbers weren’t mobile phones at all — they were landlines. And carriers don’t like it when you send thousands of texts to bad numbers.

Here are the stats:

• 1,160 leads targeted

• 22 responded (2%)

• 0 booked calls

• 0 enrollments

Messaging stats?

• 1,360 sent

• 1,122 delivered

• 1,148 failed (84%!)

Within days, the sending phone number was suspended due to compliance violations from the high failure and DND rates.

The Breakdown

Here’s the clear takeaway:

• Targeted, clean list (from CRM): 29% response rate, new enrollments, campaign success.

• Untargeted, dirty list (spreadsheet upload): 2% response rate, phone suspension, no enrollments.

The difference? Lead quality.

Good Leads vs Bad Leads Results

Moving Past What I Couldn’t Control

In moments like this, it’s easy to get frustrated. I had honored my end of the deal. I had delivered results when given the right data. And yet, I was left with unpaid invoices, a suspended number, and a client unwilling to accept that the problem wasn’t the messaging — it was the list.

But here’s what I’ve learned in business: you can’t control how someone else chooses to see the situation. You can only control how you respond.

So, instead of spinning in frustration, I doubled down on what I could control:

• Documenting results with transparency and integrity.

• Standing firm on the truth about data quality.

• Using this as a teaching moment for future clients.

The Bigger Lesson

If you’re reading this and you have old leads sitting in your database, let me be clear:

Database reactivation works — beautifully — when the leads were generated by you. When people opted in, gave their mobile numbers, and asked for more information.

But if you’re relying on lists that are decades old, purchased from a third party, or full of landline numbers… then garbage in equals garbage out.

No amount of AI, automation, or sales copy can breathe life into a dead list.

Moving Forward

Here’s what I recommend:

1. Be honest about your data. If your leads are outdated or from questionable sources, it’s time to clean house.

2. Invest in quality lead generation. Every campaign is only as strong as the list it’s built on.

3. Leverage AI + SMS to maximize what you already have. If you’ve got legitimate, unconverted leads sitting in your CRM, don’t let them go to waste.

Because here’s the truth: your next sale, your next client, your next breakthrough may already be sitting in your database.

Final Thought

This experience reminded me of the importance of discernment in business. Not every client will move the way you expect them to. Not every project will go as planned. But every experience brings wisdom.

And in this case, the wisdom was crystal clear: success is a partnership between strategy and integrity. Without both, even the best systems fall flat.

With love and belief,

Tracey
Founder, Wealthy Mom Society

📌 If you’re sitting on a goldmine of unconverted leads and you’re ready to turn them into paying clients without spending another dollar on ads, it’s time for us to chat.

👉 Schedule your AI Assessment + Demo now and let’s uncover how a database recovery campaign can help your business increase revenue without increasing ad spend.

I’ll take you into a story today, because stories are where lessons stick.

There was a week, not too long ago, where everything that could go wrong in my agency seemed to do just that.

A client who had promised to pay on Friday went silent. By Monday, the invoice was still outstanding, and my text follow-ups hadn’t been answered. At the same time, one of the tech systems I relied on decided to “update” itself — which is another way of saying everything broke for 36 hours. AI was trippin’, SMS’s weren’t firing, and support was nowhere to be found.

If you’ve ever been in business, you know what that combination feels like.
Your mind races: “How am I supposed to deliver? What if cash flow gets tight? Why does this always happen to me?”

That internal storm is real. And yet, it’s also optional.

Because here’s the truth I had to remind myself of: what derails us in moments like this is rarely the event itself. It’s the meaning we attach to it.

Step One: Reclaiming My Posture

When doubt or frustration creeps in, the first thing I do is pause. Not to ignore the problem, but to stop myself from reacting out of panic.

I literally push back from my desk, close my eyes, and take three deep breaths. That’s my posture reset. It doesn’t make the unpaid invoice disappear. It doesn’t magically fix broken tech. But it does stop me from spiraling into anger or despair.

Because as moms, business owners, and women building something bigger than ourselves — we cannot afford to hand over our posture to problems.

Maintaining calm posture in the storm says: I am still in authority over my vision, even if the details look messy right now.

Step Two: Focusing on What I Can Control

That week, here’s what I couldn’t control:

• The client’s decision to delay payment.

• The software company’s bugs or support response time.

But here’s what I could control:

• My communication. (I set boundaries, sent professional reminders, and reinforced payment terms.)

• My energy. (Instead of pacing the floor, I redirected the worry into writing content and nurturing my audience.)

• My vision. (I reminded myself why I was building this business in the first place — to create freedom, impact, and an inheritance for my son.)

In other words, I shifted from fighting the uncontrollable to leveraging the controllable. And let me tell you — the minute you do that, the heaviness lifts.

Need More Leads For Your Business? Click Here.

Step Three: Restoring Order in My Spirit

Personal development is not a luxury in business; it’s oxygen.

That week, I went back to basics. Every morning, before getting started, I journaled what I was grateful for. Even if the only thing I could write was: “I’m grateful for my breath, my son’s laughter, and the fact that this obstacle won’t last forever.”

I also leaned on affirmations. Not the fluffy kind, but statements rooted in truth:

• “I am the kind of woman who finds solutions.”

• “I attract clients who honor their commitments.”

• “My vision is bigger than today’s frustration.”

Those practices didn’t change the situation overnight, but they changed me. And when you are grounded, your results follow.

Step Four: Creating Forward Momentum

By focusing on what I could control, I created forward movement. Instead of chasing one unpaid invoice, I doubled down on conversations with new prospects. Instead of obsessing over broken tech, I temporarily simplified my process and kept delivering value.

Here’s the insight: obstacles want you stuck. They want you to pause your vision until everything looks perfect again. But progress doesn’t require perfection — it requires momentum.

By the end of that week, the client eventually paid. The tech support team fixed the system. But by that point, my peace wasn’t dependent on their actions anymore. I had already restored order within myself — and as a result, my results didn’t just recover, they multiplied.

The Lesson

Every businesswoman — especially moms building freedom online — will face moments when things don’t go as planned. It’s not a question of “if” but “when.”

The difference between those who burn out and those who break through is posture.

• Do you collapse into frustration when things go sideways?

• Or do you ground yourself, refocus on the vision, and move forward with what you can control?

Your vision deserves the latter.

Because the truth is, your future self — the one enjoying consistent $10k months, the one with time freedom and presence with her kids — doesn’t look back on these hiccups as tragedies. She looks back on them as training.

Final Thought

That week taught me something priceless: when I refuse to give my posture away to circumstances, I remain in alignment with my calling. And from that place, I can outlast any storm.

So if you’re in a week like that right now — clients slow to pay, tech crumbling, unexpected delays — hear me: you’re not failing. You’re being refined.

The obstacle is temporary. The vision is permanent.

Keep your posture. Guard your peace. Focus on what you can control. And trust that everything else will shift in time.

With love and belief,

Tracey
Founder, Wealthy Mom Society

P.S.

If you’ve ever felt stuck because clients aren’t paying on time or leads aren’t coming in consistently, I want to invite you to my Leads On Demand workshop.

In this workshop, I’ll show you exactly how to generate consistent leads and connect with prospects who are ready to buy — without feeling pushy or overwhelmed.

This is your chance to take control of your results and your business, even when things don’t go as planned. Click here to register and secure your spot!

This week’s newsletter is deeply personal and close to my heart.

Because while I usually show up in your inbox to talk business, marketing, and mindset… today, I want to talk about legacy, dreams, and the kind of unstoppable determination that reminds you anything is possible when you love something enough.

And the story begins with my son, Jasiah Mize.

⚾ The Boy Who Fell in Love With the Game

Ever since Jasiah could walk, he had a bat in one hand and a ball in the other.

I still remember those early mornings when the sun hadn’t even come up, and Jasiah was already outside, practicing his swing with nothing more than a wiffle ball and a dream.

He wasn’t chasing attention. He wasn’t doing it for praise.

He did it because something inside him lit up every time he stepped on the field. Something sacred. Something fierce. Something beautiful.

And that “something” has carried him through every win, every loss, every bruise, and every breakthrough.

Today, Jasiah is 11 years old. He’s smart. He’s focused. And he’s got a passion and a work ethic that coaches say you just can’t teach.

But more than his talent, it’s his heart, discipline, and respect for the game that make him truly special.

🎤 The Interview That Showed the World Who He Really Is

I recently had the honor of sitting down with Jasiah for an interview — not just as his mom, but as someone genuinely curious about the young man he’s becoming.

And I’ll be honest with you…

I was blown away.

Click Play To Watch

In this interview (now live on www.JasiahMize.com), you’ll see a side of Jasiah most don’t get to witness. His insight into the game is sharp. His personality? Unshakable. And his love for baseball? As deep as ever.

He talked about what it means to be a great teammate. How he handles pressure. Why he studies not just the physical side of baseball, but the mental and strategic side too.

He lit up when he spoke about his role models. He grinned when asked about his toughest plays. And his humility? Pure gold.

He’s not just trying to be a good player — he’s committed to becoming a great man through the process.

🏆 Why He’s Running for Youth Athlete of the Year

A few weeks ago, Jasiah was nominated for the Youth Athlete of the Year award — a national contest recognizing athletes who display incredible talent, sportsmanship, and commitment to their sport.

We were excited… and honestly, humbled.

Because this isn’t just about being popular. This contest is about celebrating young athletes who lead with integrity, courage, and heart.

Jasiah fits that bill in every way.

He’s currently in Round 1 of the competition and was holding the #1 spot in his group early on — but rankings can change fast.

And that’s why I’m reaching out today.

🙏🏽 We Need Your Vote (and Support)

If you’ve ever believed in the power of dreams…

If you’ve ever wanted to encourage a young man walking in purpose…

If you’ve ever wanted to help a kid know that what he does matters…

Then please take 15 seconds to vote for Jasiah today.

🗳️ Here’s the link to vote

You can vote for free once per day, every day during this round.

But if you feel led to go a step further, you can also become a paid voter — and help Jasiah take back the top spot and secure his place in the next round.

👉🏽 Paid votes start at just $10 and go up to $100 — and every dollar = 1 vote that counts toward his standing.

Not only does your support help Jasiah get closer to the win, but a portion of all paid votes go toward the B+ Foundation, supporting kids battling childhood cancer. So it's a cause that goes beyond one athlete — it's about all kids chasing healing, hope, and a fighting chance.

💬 In Jasiah’s Own Words…

In the interview, I asked him one final question:

“Why should people vote for you?”

He paused.

Then he looked up and said:

And I thought that was commendable. He wanted to share the money.

And THAT is why I’m sharing this with you today.

Not as his mom. But as someone who believes that when you see greatness in someone, it’s your duty to help shine a light on it.

🌟 Let’s Make This Moment Count

We talk about building legacies and breaking generational curses in this community all the time.

Well, Jasiah is part of my legacy.

And this opportunity is bigger than just a contest.

It’s about showing our kids that when they walk in excellence, the world will meet them there.

So please…

✔️ Vote for Jasiah today
✔️ Bookmark the page to vote daily
✔️ Share the link with friends and family
✔️ And if you’re led — become a paid voter and cast your extra votes now

🗳️ Click Here To Vote

🎥 Watch his interview: www.JasiahMize.com

Let’s rally behind a young king who’s putting in the work — and show him that dreams do come true when you stay the course and never give up.

With love and belief,

Tracey
Founder, Wealthy Mom Society

P.S. If you’ve already voted, THANK YOU! Your support means more than you know. Feel free to reply and let me know you voted so I can personally thank you 💛

Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it.

That’s what this newsletter delivers.

The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.

Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.

Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.

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There are moments in your life that mark a before and after.

For me, sitting down with Brent Payne—longtime entrepreneur, mentor, and the founder of VIM (Very Important Me)—was one of those moments.

We didn’t meet to sell a product.
We didn’t meet to hype up the latest trend.
We met to talk about what it actually takes to create the life you say you want.

The kind of life where you feel aligned.
The kind where you’re not chasing success, but embodying it.
The kind where you finally see and believe in you.

This conversation is one I believe every woman in the Wealthy Mom Society needs to hear.

Here’s why.

I. Introduction: When the Soul Knows It’s Time

When I left network marketing after 18 years, it wasn’t because I didn’t believe in the industry.

It was because I felt a misalignment in who I was becoming—and what I was doing.

That’s what drew me to Brent.

His journey mirrored so much of what I’ve experienced.

From building big teams, to recognizing the cost of success without self-awareness, to finally creating a movement rooted in inner alignment over outer performance.

So I invited him to join me for a powerful podcast interview.

The theme?

II. The Man Behind the Movement

Brent shared how before all the business success—before Liberty League, before mentorship—he was a regular guy who simply wanted more.

Not just more money.
More meaning.

And through his experiences (many wins, just as many lessons), he realized something most people never stop long enough to confront:

We have been fed so much that doesn’t serve us.

He said,

That hit home.

Because so many of us are chasing the next thing, searching for something, somewhere, hoping it fixes how we feel.

Brent learned that personal development isn’t optional.

It’s the foundation.

III. What Is VIM — And Why Now?

When I asked Brent to break down what VIM actually is, he didn’t hesitate:

Watch The Interview Here

It’s not an MLM. It’s not a hype machine.
It’s a process. A framework. A structure for being—not just doing.

And I loved how unapologetic he was about that.

Brent didn’t want to create another “make money online” opportunity.

He wanted to create a space for people to wake up to themselves.

Because if you don’t get clear on who you are and what you want, you’ll keep signing up for things that don’t serve you—and calling it ambition.

IV. Why People Stay Stuck — And How VIM Helps

One of the most powerful parts of our conversation was when Brent explained why most people stay stuck.

It’s not because they’re lazy.
It’s not even because they lack strategy.

It’s because they’ve built an identity around who they think they are—and can’t see what’s really available to them.

VIM helps shift that.

Through powerful identity work, guided frameworks, and proximity to people who are doing the work—it builds belief.

Real belief. Not borrowed hype.

It helps people transform not just what they do, but how they see themselves.

And as I always say—you can’t outperform your self-image.

V. The Power of Saying “Yes” to You

At the end of the interview, I asked Brent what he’d say to the people who’ been burned before.

The woman who’s tried everything, but nothing stuck.

The woman who wants to believe… but is afraid to try again.

And the power of saying “yes”.

He said this:

That gave me chills.

Because I know what it feels like to keep trying, keep investing, and keep hoping…
Only to feel like it’s not working.

But what if the missing piece isn’t another funnel?
What if it’s you—finally getting clear, grounded, and aligned?

Brent reminded me (and our audience) that this isn’t about motivation.
It’s about movement.

It’s about deciding that this time…
You won’t let fear make the call.
You won’t wait for permission.
You won’t shrink to fit a version of yourself you’ve outgrown.

Action Steps: Take the Leap Toward You

1. Ask Yourself: Am I operating from my old identity or my future self?
   Be honest about the stories you’ve been telling yourself.

2. Audit Your Growth Structures: Are you plugged into anything that stretches you mentally, emotionally, spiritually? Or are you just “winging it?”

3. Watch the Interview Replay.
   Brent dropped gems that could shift how you see your life and business forever.

🎧 Click Here To Watch My Interview With Brent Payne Now »

This was one of the most real, grounded, and inspiring interviews I’ve done in a long time.

It’s not about hype.
It’s about healing.
It’s not about hustle.
It’s about honoring yourself.

And I truly believe that for some of you reading this, this episode may be the permission slip your future self has been waiting on.

Go watch it.
Let it sit.
And if it stirs something in you—lean in.

You were never meant to stay stuck.
You were meant to become.

With love and belief,

Tracey
Founder, Wealthy Mom Society

What If One Decision Could Give You More Time, More Money, and a Life You Actually Love?

Click Play Below To Learn More About How VIM Can Be The Springboard You Need

A few weeks ago, I thought I was done.

The brand message was clear.
The offer felt strong.
The process seemed tight.
The conversions were steady.

And yet… something told me to keep watching.

I’ve been in this game long enough to know:

If it feels like you’ve “figured it all out,” it’s probably time to take another look.

The Messaging Mirage

Early in building my AI agency, I spent time clarifying my core message:
who I help, how I help them, and why I’m the one they should trust.

I worked hard to land on the right words and tone—something professional yet warm, credible yet relatable. Once I had it, I thought, “Whew, finally. Done with that.”

But that clarity?
It wasn’t the finish line.
It was just the first layer.

Because then the DMs started coming in.
So did the comments.
And the responses to my free demo offers.

They weren’t bad.
But they weren’t bubbling over with “yes, that’s me!” energy either.

And that’s when it hit me:
I wasn’t wrong in what I was saying.
I just wasn’t saying it in the right way…yet.

Feedback Is Data—Not Criticism

In digital business, feedback isn’t always loud.
Sometimes, it’s subtle.

Like when someone asks a question you thought your content already answered.
Or when 3 different people DM you the same confused response.
Or when a post gets comments—but none from your actual target client.

At first, it’s tempting to take that as rejection.
But I’ve learned to take it as information.

Every confused message, curious comment, or low-engagement post is feedback.

It’s saying:

And that’s your cue.

Not to burn it all down, but to tweak until it clicks.

The Micro-Moments That Matter

Refining your business isn’t always about big overhauls.

More often, it’s about the micro-moments:

• Changing “AI automation expert” to “Strategic Conversion Partner”

• Rewriting a confirmation page headline so it speaks directly to the pain

• Updating the first line of your DM to feel more human, less scripted

• Adding a question to your intake form to better qualify leads

These seem small. But they stack.

Because with every small tweak, your brand gets sharper.
Your offer becomes clearer.
Your message begins to resonate.

What to Pay Attention To

Here are a few signs it's time to refine—even if you think you’re solid:

✅ You’re getting replies, but not the right ones.
If the people responding aren't ideal fits, it's likely a messaging mismatch.

✅ You're getting questions you thought you already answered.
This usually means your content is clear to you, but not to them.

✅ You’re not seeing buying signals.
If people are consuming but not converting, it’s time to adjust how the value is positioned.

✅ You feel “off” when explaining your offer out loud.
That’s your gut telling you it’s not fully aligned yet.

The Power of Profiles and Mimicry

One of my favorite ways to refine is to study others who already own their space.

Not to copy—but to understand.

Ask yourself:

• Who’s already serving a similar audience, successfully?

• How do they speak about the problem and solution?

• What kind of stories do they tell?

• What’s the tone, energy, and vibe of their brand?

When I studied others in the AI and automation space, I noticed how sterile most messaging was.

Lots of tech jargon.
Very little heart.
No real understanding of the human behind the business.

That’s when I decided to lean into the hybrid:
Soul + Strategy.
Heart + High-Tech.

Because my people?

They don’t want to learn “AI frameworks.”

They want to stop drowning in manual tasks and start making sales while being present with their families.

So I changed how I positioned what I do.

And the moment I did, my audience started saying,

Your Brand Is a Living Thing

Here’s the most freeing thing I’ve realized:

Your message doesn’t have to be perfect.
It just has to be honest—and evolving.

Your brand isn’t a static logo or tagline.
It’s a living, breathing reflection of your values, your offer, and your people.

And as you grow… it should, too.

Don’t let the fear of "getting it wrong" keep you from refining what could work beautifully with just a few changes.

Action Steps: Start Refining

If you're ready to refine your message and brand so it truly lands, here are a few things you can do this week:

1. Pay attention to your comments and DMs.
   Write down any recurring questions or hesitations you see.

2. Reread your own content like a stranger.
   Would it make sense to someone who just found you for the first time?

3. Ask a few trusted peers for honest feedback.
   Sometimes others can see gaps we’ve overlooked.

4. Choose one area to tweak this week.
   It could be your headline, your email subject lines, your intake form—just choose one.

5. Revisit your “one-liner.”
   If someone asked, “What do you do?” could you answer clearly in under 15 seconds—and make them want to know more?

Keep What Works, Tweak What Doesn’t

You don’t need to scrap your brand.
You just need to refine it until it resonates.

That’s the real work of entrepreneurship.

Because when your message is aligned,
when your brand feels true,
and when your offer lands with the people it’s made for…

Everything gets easier.

Keep testing.
Keep listening.
Keep tweaking.

You’re not behind.
You’re becoming.

And that’s exactly where your next breakthrough lives.

With love and belief,

Tracey
Founder, Wealthy Mom Society

What If One Decision Could Give You More Time, More Money, and a Life You Actually Love?

Watch the short video below!

Back in 2011, I created my very first official community called The Dream Team.
It wasn’t just a cute name—it was a movement.

That team would go on to become one of the top-producing units in my network marketing company. And that experience taught me one thing early:
Community isn’t just a vibe—it’s a strategy.

I didn’t just build teams. I studied what made them grow. I tested what made people stay. And I eventually wrote a book about it called The Ultimate Team Building Formula, which sold on Amazon and became a resource for thousands.

Written And Self-Published 2014

So I’ve never not believed in community.
I’ve always known its power.

But what I’ve learned recently, in this new season of my business, is that every new vision requires a new space to grow.

And that’s why I built The Skillz Academy.

A New Type of Community for a New Type of Builder

I’ve moved through a lot of evolutions in business—from network marketing to digital marketing, and now to building an AI agency that helps businesses streamline lead generation, follow-up, and conversions using automation.

With every pivot, I gained clarity not just on what I do—but who I’m doing it for.

And what I kept seeing again and again were moms like me…

Smart.
Ambitious.
Resourceful.

But isolated.

They were consuming content, downloading freebies, watching webinars—still feeling like they were building their business in the dark.

And I knew the missing piece: community.

So I made a decision.

It was time to create a new space—not just for customers, but for creators.
A place to develop the skills to build something real and sustainable online.
A place to connect, grow, and execute.

That space is called The Skillz Academy.

Why I Chose Whop (and Not Skool)

When I first started mapping out the community, I wanted to make sure the tech matched the vision.

I explored platforms like Skool—great layout, strong gamification. But ultimately, it didn’t give me the flexibility I needed in terms of content delivery, monetization, or cross-platform access.

Then I came across Whop. And the minute I saw it, I knew it was the right fit.

Whop allows me to:

• House my content library and digital product offers

• Create a members-only hub for training, connection, and support

• Launch new resources instantly and notify my community in real time

• Support my audience from anywhere, including mobile

It felt like a digital storefront and clubhouse in one.

And that’s what I needed—a place that could grow with me.

What’s Inside The Skillz Academy

The Skillz Academy isn’t just another community group. It’s a results-driven space for moms and entrepreneurs who are ready to master the digital skills that drive revenue—without the fluff or overwhelm.

Here’s what’s waiting for you inside:

🔥 Access to the Leads On Demand Workshop
Learn my exact 5-step Facebook strategy to find free leads and automate the DM process.

📚 On-Demand Trainings
Get instant access to trainings around digital marketing, offer creation, positioning, messaging, and more.

🧠 Curated Content and Tools
Save time with pre-built templates, worksheets, and checklists you can plug right into your business.

💬 Support and Community
Ask questions, share wins, get feedback, and stay accountable inside a group of like-minded action takers.

🎯 Exclusive Previews + Behind-the-Scenes
See what I’m doing inside my AI agency and digital product business and learn from the strategies I’m actively using.

Why Moms Need More Than Motivation

Here’s the truth I’ve lived through:
Moms don’t just need more content—we need community.

We need a space where:

• Strategy is broken down.

• Action is celebrated.

• Progress is the goal—not perfection.

When you’re managing home life, family, and your own dreams, it’s easy to feel like building a business is a solo act.

But it’s not.
Not anymore.

With the right support system and real-world resources, you can go so much further, faster.

And that’s what The Skillz Academy is about—speed through support.

How You Can Join Us

If you’ve ever felt like:

• You’re serious about growing your business but tired of figuring it all out alone…

• You’re hungry for real strategy but don’t want to waste time on fluff…

• You want to master digital marketing without becoming someone you’re not...

Then this is your space.

The Skillz Academy was made for the mom who’s building her dream with:
✅ limited time
✅ real talent
✅ and zero desire to keep spinning her wheels

We’re not just talking mindset.
We’re not just sharing inspo.
We’re doing the work and seeing results.

The Bigger Picture

I didn’t create The Skillz Academy to have another platform.
I created it to have a place where results are expected… and execution is taught.

This is about building a movement of women who no longer wait for permission or chase shiny objects.

Women who know their worth and back it up with skill.

So if you’re looking for a space that supports your growth, sharpens your execution, and connects you with a community of moms on the same mission—
This is it.

Join The Skillz Academy now and start leveling up your marketing, your income, and your mindset with a crew that gets it.

You don’t have to build alone.
You just have to build smart.

With love and belief,

Tracey
Founder, Wealthy Mom Society

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Let me take you behind the scenes of a shift I didn’t see coming—but that completely changed the way I show up, attract clients, and position my value in the marketplace.

Not long ago, I was calling myself an AI Automation Expert.

And it made sense. I was building out smart, powerful AI systems that saved business owners hours of time, helped convert leads faster, and streamlined chaos into clarity. But even though I was delivering incredible results…

…something still felt off.

The DMs were slower. The calls weren’t converting like I had expected. And every time I said “AI Automation,” people kind of nodded—but their eyes glazed over.

Why?

Because I sounded like everyone else.

I realized I hadn’t been positioned in a way that made me the obvious solution. I had great skills. Great delivery. But my market positioning was watered down by buzzwords, broad promises, and no unique frame of value.

What Is Positioning, Really?

Positioning isn’t your product. It’s not your title. And it’s not your elevator pitch.

Positioning is the space you own in the mind of your ideal client.
It’s the difference between being seen as a “nice-to-have” and a “must-hire.”
It’s why two people can sell the same thing—but only one of them is booked out.

When your positioning is off, people may know what you do… but they don’t know why it matters to them, right now.

And that’s where I found myself.

The Wake-Up Call: Blending In with the Buzz

Everywhere I turned, I saw the same phrases:

✅ AI Automation
✅ AI Workflows
✅ AI Agents

The industry had exploded with tools and tech talk. And while I knew I was delivering real outcomes (not just tech demos), I realized:

💡 Nobody wakes up in the morning saying “I need AI automation.”

They wake up saying:

• “I’m overwhelmed.”

• “I can’t keep up with my old and new leads.”

• “I wish I had more time.”

• “I need clients who are actually ready to buy.”

So if I kept leading with tech… I’d keep missing the people who needed me most.

Reframing My Position: From Techy Title to Tangible Transformation

I went back to the drawing board—not to change my offer, but to clarify the positioning.

I asked myself 3 big questions:

1. What’s the actual result I help my clients get?

2. What are they struggling with before they meet me?

3. How do I frame my solution in a way that’s unique and urgent?

After lots of reflection and client conversations, I landed on this new title:

👉🏽 Strategic Conversion Partner

Here’s why it works:

• It speaks to outcome over tools.

• It clarifies my focus on sales and conversion (not just tech).

• It positions me as a trusted ally in their revenue journey, not just another service provider.

I help service-based business owners recover hidden revenue by turning old leads into new sales.

That’s a clear offer.

That’s powerful positioning.

And almost immediately, things started shifting.

Enhanced Messaging That Aligned with the New Positioning

Once I nailed the new positioning, I knew my messaging had to rise up to match.

Here’s what I adjusted:

1. My LinkedIn Headline

Old: “AI Automation Expert | Helping Service-Based Businesses Turn Old Leads Into New Booked Clients Using Our AI + SMS Conversion Engine | Founder | Speaker | Author | Visit My Website To Experience Our Free Demo
New: “Strategic Conversion Partner | Helping Service-Based Businesses Recover Hidden Revenue By Turning Old Leads Into New Sales | Founder, Pretti-Fly Marketing Group | Speaker | Author | Visit My Website To Demo Our Automated Revenue Recovery System Now!”

This shifted me from conceptual to concrete.

2. My Elevator Pitch

Instead of leading with “I help people automate with AI,” I now say:

Simple. Outcome-driven. Specific.

3. My Content Focus

I stopped educating about tools and started storytelling around results:

• Before & afters.

• Pain points I help eliminate.

• Wins from clients using my system.

When I embraced the title of Strategic Conversion Partner, it gave me the freedom to stop “explaining” and start positioning myself as the solution.

Why This Matters for You

You might be reading this thinking:

“But Tracey, I don’t even have a title yet…”

That’s okay.

Whether you’re brand new or reworking your brand for the third time, your positioning isn’t about being fancy or “nailing the perfect tagline.”

It’s about knowing what you solve, who you help, and why it matters right now.

Positioning is what elevates you from:

• “Just another coach” to “the go-to coach for moms ready to launch digital products.”

• “Just another VA” to “the time-saving partner CEOs depend on to stay in their zone of genius.”

And when your positioning is strong?

👉🏽 Sales get easier.
👉🏽 Leads feel warmer.
👉🏽 Confidence skyrockets.

Because you’re not chasing clients anymore—you’re attracting the right ones like a magnet.

Action Steps to Refine Your Positioning

If you feel like you’ve been blending in or struggling to stand out, try this exercise:

1. Write out what you currently say you do. Be honest. Is it vague? Buzzword-heavy?

2. List the exact results your best clients got from working with you. (Ex: booked 10 calls, closed 3 new clients, saved 15 hours/week)

3. Ask: How can I position this result as a partnership, not just a product or service?

4. Draft a new positioning statement. One that’s outcome-focused, client-centered, and confident.

Try this template:

Example:

Final Thoughts

Don’t be afraid to evolve.
Sometimes the shift from being “good” to becoming undeniable is simply one of positioning.

We’re not here to just “build a brand.”
We’re here to solve real problems and get real results—for real people.

So take a moment today and ask yourself:

If not—good news. You’re only one shift away from standing out in a sea of sameness.

Keep going, Mama.

You’re building something that matters.

With love and belief,

Tracey
Founder, Wealthy Mom Society

What If One Decision Could Give You More Time, More Money, and a Life You Actually Love?

Watch the short video below!

A few months ago, I decided I was done chasing people - even with just creating content non-stop.

You know that feeling—when you’re working hard, posting content, showing up, giving value…but your inbox is dry and your bank account doesn’t match the effort?

I’ve been there.

And after years in business (5 in real estate investing and 18 in network marketing, to be exact), I realized something powerful:

You don’t need to do more. You need a system.

That’s when I started building what I now call my Facebook Lead Machine—a process I discovered to generate free leads and automate my DMs without spending a dime on ads or spending hours glued to my phone.

It’s changing the game for my AI Agency business—and it can for yours too.

Let me walk you through the exact 5-step framework I use daily so you can start imagining how to apply it to your own business.

Step 1: Generate Leads

Let’s be real—you can’t grow a business without people.

But not just any people.

You need leads who are aligned. Interested. Active. Curious. People who would actually benefit from what you offer.

This step is about discovering where your ideal people already hang out on Facebook and learning how to tap into that space consistently, without spamming or begging for attention.

The most important thing to remember?

Leads are everywhere—when you know how to look.

You don’t have to run ads or pay for directories. Facebook is full of opportunity. You just need a method to find and attract the right people. (I actually decided to teach a group of entrepreneurs how to do this in a workshop, but more on that later.)

Step 2: Filter the Data

This is the part that most people skip.

Let’s say you’ve pulled in 2000 names. That’s amazing. But are all 2000 your ideal prospect?

Probably not.

Some are tire-kickers. Some aren’t even in your niche. Some may already do what you do.

That’s why this step is critical. Filtering the data using ChatGPT helps you avoid wasting time talking to people who aren’t a fit—and makes your conversations more meaningful from the beginning.

When you learn how to quickly sort through your lead list and isolate the people who actually want what you offer?

Everything starts to feel lighter. Your time feels respected. And your results become more consistent.

Step 3: Update Names

I used to hate not having a way to grab just the first name of the prospect vs the full name since that’s the way names are listed on Facebook.

I thought,

It feels spammy right from the start, right? But here’s what I learned:

People respond better when they feel like a human is reaching out, not a bot just trying to get through as many “names” as possible.

This step is all about getting organized and personal.

I use a simple formula that gets pasted into my google sheet and voila…all the first names are in a column of their own.

It’s not just about formatting. It’s about putting a system in place so you can build better relationships from the jump.

When you treat people like people, they feel it. And they’re more likely to trust you.

Step 4: Create Custom Message

This is where your brand voice shines.

Once I’ve got my filtered and organized list, I don’t send a generic “Hey girl!” message.

Instead, I craft one custom message that speaks directly to the problem my audience is facing using ChatGPT and another secret copy/paste formula for my google sheet.

Think:

• “Are you tired of chasing leads and ready for a system that works for you?”

• “If you had an assistant working 24/7 to follow up with prospects, what would that change for you?”

In fact here’s my exact message I send out:

You only need one solid message to start real conversations.

And when your message is rooted in empathy, clarity, and confidence?

You don’t feel like you’re selling.

You feel like you’re serving.

Step 5: Send DMs via Automation

This is where the magic happens.

At first, I did all of this manually. I’d sit at my desk, copy-paste messages one-by-one, track responses, and try to keep up.

It worked…for a while.

But then I realized: if I want this process to be sustainable—and scalable—I needed help.

That’s where automation came in.

With the right tools, which are all FREE of course, I was able to send my pre-written messages at the right time, to the right people, without lifting a finger.

And because the foundation (the filtering, the messaging, the personalization) was already in place, it didn’t feel robotic. It felt intentional.

This one shift saved me hours each week—and led to real conversations with qualified leads I never would’ve reached manually.

Final Thoughts: Consistency Beats Complexity

If I’ve learned anything from building digital businesses over the last decade, it’s this:

Success isn’t reserved for the smartest or the loudest. It’s for the most consistent.

• This 5-step system isn’t complicated.

• It doesn’t require expensive software (in fact it’s all free).

• And it doesn’t demand a huge team.

It just works.

Because it’s built on clarity, strategy, and service.

If you’ve been stuck wondering:

• Where do I even find leads?

• What do I say once I find them?

• How can I possibly keep up with all these convos?

Then this is your sign to stop doing it all alone.

I built my system step by step—and I taught it in detail inside my:

 Leads On Demand: Facebook Automation Edition workshop.

• It’s for the mom who’s building her business during nap time.

• The entrepreneur who’s tired of chasing people who don’t convert.

• And the visionary who knows her time is too valuable to waste.

Action Steps This Week: Find the People, Pinpoint the Problem

It’s not just about getting leads. It’s about attracting the right leads—the people your product or service was truly meant to help.

This week, take 15–20 minutes to sit down and get crystal clear on the following:

1. Who Do You Want to Serve—Really?

Think beyond “moms” or “business owners.”
Ask yourself:

• Who do I love talking to?

• What stage of life or business are they in?

• What mindset or values do they typically hold?

📌 Example: “I want to serve overwhelmed service providers who are amazing at what they do but drowning in admin tasks.”

2. Where Are They Already Hanging Out?

Hop on Facebook and search for groups where your people are already gathering.
Look for spaces that match the mindset and challenges of your ideal client.

Ask:

• What groups would they join to get support, not just inspiration?

• Are there any niche, industry-specific communities they’d be active in?

📌 Pro Tip: Join 3–5 groups and spend a few minutes each day observing what questions people are asking. This is content gold.

3. What Pain Are They Talking About That You Actually Solve?

Now comes the alignment.

Ask:

• What problem keeps showing up over and over again?

• Does my offer clearly solve that issue?

• How can I communicate that better in my messaging?

📌 Journal Prompt: “The #1 thing my offer solves for my ideal client is __________. And it matters because __________.”

Getting leads is easy when you're clear on who you're for, where they are, and what they’re struggling with.

This week, don’t focus on “finding clients.”
Focus on becoming the solution they’re already searching for.

You don’t need to be perfect.
You just need a process.

And I’ll show you how.

You got this.

With love and belief,

Tracey
Founder, Wealthy Mom Society

A few years ago, I had what I now call a “mirror moment.”

You know the kind. When everything feels stuck—your energy, your income, your motivation—and the only thing staring back at you is your own reflection and a pile of unanswered questions.

I remember pacing around my house, frustrated that I wasn’t seeing the results I knew I was capable of. I had skills. I had experience. I had drive.

But despite all of that, nothing seemed to be clicking.

And that’s when it hit me:

It wasn’t that the opportunities weren’t there. It’s that I couldn’t see them.

When You’re Not Developed Enough to Recognize the Door

There’s a saying I love:

But here’s what I’ve learned in this season of my entrepreneurial journey—the teacher has often already appeared. It’s just that most of us aren’t developed enough to recognize them as the teacher.

Sometimes it’s a program.
Sometimes it’s a person.
Sometimes it’s a problem.

But if you haven’t done the inner work—
The mindset work.
The identity shifts.
The soul-deep digging...

Then you’ll scroll right past your next opportunity and not even realize it.

You’ll think,
“Maybe it’s just not my time,”
or worse,
“There must be something wrong with me.”

But really?
You just haven’t grown into the version of you who’s able to see it.

My Season of Misalignment

Before I built my AI Agency I was deep in the network marketing world.

Nineteen years.

It gave me incredible experiences, financial renumeration, relationships, and lessons—but toward the end, something shifted. I felt out of alignment. And yet, I kept grinding, thinking success would come if I just worked harder.

But here’s what I’ve come to realize:

Hard work doesn’t fix misalignment. Clarity does.

And clarity only comes from growth.

For much of that time, I wasn’t mentally, emotionally, or spiritually developed enough to see that what I really craved was ownership, creativity, and a space to build something mine. Not something I had to constantly convince others to commit to.

I thought that was what I wanted…but it truly wasn’t.

It wasn’t until I heavily tapped back in to my personal development—mentorships, books, silent mornings, prayer, reflection—that I started to unlock the truth:

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The Truth About “Not Getting a Break”

I speak to so many women who feel like they’re doing all the right things, but nothing’s shifting.

They’re:

• Posting content consistently

• Listening to podcasts

• Taking courses

• Praying for breakthroughs

But it’s like everything keeps missing them by just an inch.

Here’s what I tell them:
You’re not being punished. You’re being prepared.

Preparation happens in the dark.

It’s in the journaling.
It’s in the inner healing.
It’s in the boundaries you’re learning to hold.
It’s in the confidence you’re rebuilding.

And until those parts of you are ready, the doors won’t open—because the version of you that walks through them wouldn’t be able to handle what’s on the other side.

This isn’t meant to discourage you. It’s meant to empower you.

Because when you know the delay isn’t denial, but development…
You stop resenting the process and start leaning into it.

How I Started Seeing the Opportunities That Were Always There

Once I committed to my personal growth, it’s like someone wiped the fog off my windshield.

• I saw how AI wasn’t just a trend—it was a tool that could change lives.

• I realized that business owners didn’t need “more content”—they needed real solutions.

• I noticed that the very skills I’d developed in network marketing—relationship building, automation, speaking—were superpowers in the B2B space.

And guess what? None of those things just appeared.
They were always there.

But I needed to grow into the woman who could see them.

The same is true for you.

Three Action Steps to See What You’ve Been Missing

If you’re reading this and feeling like you're in that foggy space, here are 3 simple but powerful action steps to help you develop into the version of you who can see and seize your next level:

1. Audit Your Input

Ask yourself:

• What content am I consuming daily?

• Who am I spending the most time with?

• Am I feeding my mind junk food or nourishment?

Sometimes, the fog isn’t from confusion—it’s from clutter.

Choose inputs that elevate your thinking. That challenge you. That call you up.

2. Do One Hard Inner Thing a Week

Pick one belief, habit, or behavior you know is keeping you stuck—and confront it.

• Set a boundary you’ve been avoiding.

• Journal on a fear you’ve been stuffing down.

• Forgive someone (or yourself).

Growth doesn’t happen by accident. It happens by intention.

3. Create a Personal Growth Ritual

Even 15 minutes a day can be transformative.

Try this:

• 5 minutes: gratitude journaling

• 5 minutes: visualizing your future self

• 5 minutes: consuming something high-level (podcast, book, prayer, etc.)

Do it before the scroll.
Do it before the distractions.
Start your day as the version of you who’s ready to recognize what’s meant for her.

Final Thoughts: The Breakthrough Isn’t Coming. It’s Already Here.

Here’s the truth I want you to walk away with:

You’re not broken. You’re becoming.

If things feel unclear, misaligned, or just not working… take a step back.

Not to quit.

But to reflect, refocus, and recommit to your growth.

Because the path to your next big opportunity doesn’t start with doing more.

It starts with seeing more.

And the more you develop, the more undeniable your breakthrough becomes.

Let’s keep growing together, sis. The doors are already there. Let’s make sure you’re ready to walk through them.

With love and belief,

Tracey
Founder, Wealthy Mom Society

For years, I built income through network marketing.

_{I sold products I believed in. I shared opportunities that I knew had the potential to change lives.}

But deep down… something began to feel off.

It wasn’t the work ethic. It wasn’t the people. It wasn’t even the compensation plan.

It was the fact that no matter how hard I pushed, promoted, or poured into others… I never truly felt like I was the solution.

When You’re the Messenger, But Not the Solution

In my network marketing days, I knew the health and wellness, info products and training, or financial product could help.

But if I’m honest, I didn’t feel like I had control over delivering the transformation.

I wasn’t the manufacturer. I wasn’t the chemist. I wasn’t the platform developer.

I was a bridge.

And in terms of the “opportunity”—yes, I mentored. I coached. I trained. I built systems.

But I still had this tug in my spirit:

• They said they wanted financial freedom.

• They said they wanted to build a team.

• But the moment friction showed up, so did the excuses.

And I don’t say that with judgment—I say it with experience.

It made me question:

Am I actually building a business that solves a real, measurable, revenue-impacting problem?

Or am I just trying to sell people into believing they could change… if they tried hard enough?

The B2B Market Changed That For Me

Stepping into the world of B2B changed everything.

Here’s why:

Business owners are not out here dabbling.

They are in it. They are investing real time, money, and energy into growing their businesses.

And they typically have one of two high-level goals:

1. Increase sales

2. Reduce costs

Sometimes both.

But either way, they’re not interested in fluff, hype, or vague “this could help you” statements.

• They want results.

• They want systems.

• They want ROI.

And when I developed my AI Genius Assistant Conversion Engine, I finally found myself in a position where I could say with complete clarity and conviction:

Why Real Pain Points Matter

Let me break this down simply:

If your offer doesn’t solve a clear, pressing, and painful problem for a specific group of people, you’ll forever be trying to convince them to care.

And that’s exhausting.

But when your offer solves a real problem in a better way than what they’re currently doing (or not doing)… it clicks.

Here’s what I noticed as soon as I started leaning into this shift:

• My conversations were shorter—but more effective.

• People booked calls faster, and showed up more consistently.

• I stopped hearing “Let me think about it” and started hearing “How soon can we get started?”

It wasn’t because I suddenly got better at selling.

It was because I stopped trying to sell… and started solving.

My AI Genius Assistant Isn’t Just Smart—It’s Strategic

The AI Genius Assistant Conversion Engine wasn’t built to be cute.

It was built to directly address two business-critical challenges:

1. Lost leads due to slow or inconsistent follow-up

2. Time wasted chasing unqualified prospects

• It answers DMs.

• It books appointments.

• It qualifies leads.

• It follows up.

• It handles objections.

• It nurtures interest.

And it does all of it 24/7—without anyone needing to clock in.

That’s not a gimmick.

When You Solve the Right Problem, You Attract the Right Clients

I no longer worry about “chasing” people.

The people I speak with now understand the value I bring before we even get on a call.

Why?

Because the pain I solve is urgent and real.

They’re already feeling it.

They’re already looking for a fix.

And when I show up with a solution that feels personalized, strategic, and easy to implement… they move.

You Don’t Need 100 Offers—You Need One That Works

Let me say this plainly:

You don’t need to reinvent your business every six months.
You don’t need to chase shiny strategies or pray for viral content.

You need one real pain point.
You need one irresistible solution.
You need one clear pathway to results.

And then?
You go all in.

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The Mindset Shift That Changed My Business

Here’s the mindset shift I had to make (and maybe you do too):

Likes don’t grow your business.

Transformation does.

If your current offer doesn’t solve a real pain point, it’s time to ask hard questions:

• What problem does this actually fix?

• Is that problem something people are urgently trying to solve?

• Am I communicating that solution clearly, with proof and confidence?

Because once you do… your offer becomes more than a product.
It becomes powerful.

Action Steps: How to Identify a Real Pain Point in Your Market

Here’s what I recommend you do this week:

1. Talk to your audience.
Ask them directly:

• What’s currently costing you time or money?

• Where are you losing leads or opportunities?

• What’s the most frustrating part of your business right now?

2. Audit your offer.
Can you draw a direct line from your service to:

• Increased revenue

• Reduced operational time

• Better client experience

• Higher quality leads

If not, get clearer. Sharpen the value. Tighten the promise.

3. Package your solution.
Even if you already solve the problem, package it like a pro.

Give it a name.

Map it into a framework.

Turn it into a system your clients can visualize and say, “Yes—I want that.”

Final Thoughts

In business, you don’t need to be everything to everyone.

You just need to be the answer to a very real, very painful problem for the right person.

And honestly?

It’s the most aligned, soul-satisfying way I’ve ever built a business.

You don’t need more fluff.
You need more focus.

Let’s solve real problems, deliver real results, and build real freedom.

With love and belief,

Tracey
Founder, Wealthy Mom Society

Let me start with a truth most entrepreneurs bump into sooner or later:

You can be incredible at what you do... and still struggle to sell it.

That was me.

I had the testimonials.
I had the systems.
I had happy clients sending sweet messages about how grateful they were.

But my conversions weren’t matching the value I knew I was delivering.

And after taking a hard look at my own business, I realized:

My offer was “good”... but it wasn’t unforgettable.

So I set out to change that.

What Makes an Offer Irresistible?

Before we dive into what I changed, let’s get something straight:

A great offer is NOT just “something you sell.”

It’s the core promise of your business.
The reason people say yes.
The bridge between where your client is now—and where they desperately want to be.

And here’s what separates a “meh” offer from a magnetic one:

• It solves a real, urgent pain point

• It offers a specific and measurable transformation

• It’s framed in a way that feels safe, exciting, and high-value

• It makes the prospect feel like, “This was made for me—and I can’t wait to get started.”

When I sat down to audit my own offer, I asked:

“What’s missing that would make this a no-brainer?”

Turns out… it was clarity.

The Problem With “Good Enough” Offers

So many digital entrepreneurs fall into the trap I was in:

✅ You help people get results
✅ You know your service works
✅ But you’re still getting too many “let me think about it” replies

Why?

Because most “good” offers are:

• Vague

• Centered on features instead of outcomes

• Lacking urgency or specificity

• Trust-heavy (the buyer has to take a leap of faith)

In this market, with attention spans short and skepticism high…

You can’t afford to make your audience work hard to understand what you do or why it matters.

What I Did Differently

I went from saying something like:

To:

See the difference?

The second one has:

• A clear result

• A timeframe

• An implied value (more leads, less work)

• A sense of certainty (thanks to the guarantee)

That one shift alone took my offer from “interesting” to “I need this.”

Connect With Me On LinkedIn

The Power of a Guarantee

Let’s talk about the g-word—guarantees.

Now, I know what you might be thinking:

Totally valid.

But your guarantee doesn’t have to be based on the client’s final outcome.

It can be based on your delivery, your timeline, your method.

In my case, I’m confident in how many new booked clients I can help a business owner get with a list of at least 1,000 “dead” leads.

So my guarantee is centered on the number of results—not revenue.

It builds trust without putting me at unreasonable risk.

Even something like:

• “We’ll launch your funnel within 14 days—or I’ll work with you for free until it’s live.”

• “If you don’t walk away with a 90-day growth plan by the end of our session, you don’t pay.”

That’s powerful.

Because when you believe in your offer, they will too.

Why This Matters in Every Business

It doesn’t matter if you’re selling 1:1 services, courses, or done-for-you systems—
your offer is your business.

If the offer isn’t converting, nothing else matters.

Not the fancy website.
Not the email funnel.
Not the Instagram Reels.

Here’s what I’ve learned over the years:

That’s why refining your offer should be one of your top business priorities.

Mindset Shift: You Don’t Have to Start Over

Here’s something I wish more people heard sooner:

You don’t need to burn it all down to build something better.

That’s the beauty of a strong business foundation.

Most of the time, you’re just 1–2 tweaks away from a total breakthrough.

In my case, I didn’t scrap my programs, my content, or my strategy.

I simply made the core promise more compelling.

I added structure.
I added a result.
I added confidence.

And from there, everything else got easier.

Marketing became more focused.
Sales calls felt smoother.
And prospects showed up already half-convinced.

Action Steps: Build Your Own Irresistible Offer

Want to do the same? Here’s where to start:

1. Clarify the Pain Point

Ask:
👉 “What exact problem does this solve?”
👉 “Is this a known, urgent problem—or something I need to educate my audience on first?”

Your offer should solve a pain they already know they have. That’s step one.

2. Define the Tangible Result

Ask:
👉 “What can someone point to and say, ‘That’s what I got’?”
👉 “Is there a number, timeframe, or transformation I can attach?”

Make the outcome so clear they can see it.

3. Reverse Engineer Your Guarantee

Ask:
👉 “What part of my process is in my control?”
👉 “Where can I confidently promise a result based on my delivery or system?”

Don’t overthink this. Simple guarantees often go a long way.

4. Test Your Offer Statement

Use this template:

“I help [specific person] achieve [specific result] in [timeframe or process], so they can [emotional benefit].”

Examples:

• “I help online coaches create binge-worthy content with AI in 48 hours or less, so they can attract clients even while offline.”

• “I help busy moms launch their first digital product in 14 days or less without tech overwhelm.”

Final Thought: Clarity Converts. Period.

If your business isn’t where you want it to be…

Don’t assume it’s your price.
Or your ads.
Or your email list.

Start with your offer.

Because when your offer is specific, irresistible, and grounded in a real result,
you won’t have to chase sales.

They’ll come to you already saying:

“You’re exactly what I’ve been looking for.”

Let this be your reminder that “good enough” won’t cut it.

Go for great.

With love and belief,

Tracey
Founder, Wealthy Mom Society

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The AI Report gives business leaders the edge with daily insights, use cases, and implementation guides across ops, sales, and strategy.

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Lead with AI—no coding needed

Let’s talk about something that rarely gets the spotlight in sales strategy:

What happens before the call.

I recently took a step back and looked at how I could better position myself as the solution before ever saying a word on Zoom. And one big change I made?
I created a short, powerful ebook to send to leads before our AI Assessment call—part of my overall pre-call indoctrination sequence.

And let me tell you… this one tweak has completely shifted the energy of my calls.

Why I Created This Asset

If you’ve ever been on a call where:

• You feel like you’re starting from scratch explaining what you do...

• You’re not sure if the person even read your message...

• Or they say, “I’m just looking around”...

You already know how frustrating it is to sell without context.

That’s what a pre-call resource like an ebook unlocks.

It frames you as the expert.
It frames your offer as the next step.
And it frames the conversation as a collaborative solution—not a sales pitch.

My 2-Day Ebook Creation Process (No Designer Needed)

This didn’t take weeks. I didn’t hire a ghostwriter. I didn’t stress.
I followed a simple 2-day flow that anyone—even a full-time mom juggling school runs and work—can follow.

Day 1: Outline & Write (with ChatGPT)

I used AI to help brainstorm the layout and flow based on the main transformation I offer. I asked questions like:

• What’s the main problem my prospect is facing?

• What myths do I want to bust?

• What’s the framework I want to introduce?

ChatGPT helped me organize it all, and I refined it using my own voice and personal examples.

Day 2: Design & Deliver (with Canva)

Once the content was done, I popped it into a clean Canva template, added in links to my calendar and exported it as a polished PDF.

That’s it. Simple. Strategic. Done.

Now, inside the email sequence that goes out once someone books their AI Assessment call, they not only get reminders—they also get access to this ebook as a bonus resource. It builds trust, credibility, and curiosity before we ever speak.

Why Every Business Owner Needs a Pre-Sales Asset

If you’re in the business of selling—coaching, consulting, or digital services—an asset like this helps you:

✅ Pre-frame the conversation
No more explaining what you do. The ebook lays the foundation so the call feels like step two—not square one.

✅ Stand out as an expert
Anyone can hop on a sales call. Not everyone has a system, process, or published resource that walks leads through their value.

✅ Shorten the decision window
The more a lead understands what you do before the call, the faster they can say yes.

Mindset Shift for the Week:

You don’t need to write a 30-page manifesto. A clean, 7-10 page guide that educates and inspires can position you beautifully.

And with tools like ChatGPT and Canva, it’s not only doable—it’s duplicatable.

Action Steps for Your Business:

✅ 1. Choose the Right Topic

What do your leads need to know or believe before they’re ready to work with you? Base your ebook around that.

✅ 2. Use AI to Help You Write

Prompt ChatGPT with things like:

• “Help me outline an ebook on [topic].”

• “Give me 5 sections that solve [problem].”

• “Write an intro paragraph in an empowering, relatable tone.”

Refine it with your voice—but don’t get stuck staring at a blank screen.

✅ 3. Format Like a Pro

Use Canva’s ebook templates to make it look sleek, modern, and branded. Add links to your site, testimonials, and offer page. Export as a PDF.

✅ 4. Insert It Into Your Process

Make it part of your onboarding or pre-call flow. That’s how it becomes a strategic tool—not just another freebie.

Final Thoughts:

Creating this ebook was less about adding “more content” and more about adding more clarity. And when leads feel clear, confident, and curious before the call—you stop chasing and start converting.

Your process should warm people up, not wear you out. And the right assets—delivered at the right moment—can do a lot of the heavy lifting before you ever say a word.

Hope this helps :)

With love and belief,

Tracey
Founder, Wealthy Mom Society

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Strategic marketing doesn't require enterprise-level spending. Our latest case studies reveal how 15 small brands achieved remarkable outcomes through creativity and smart resource allocation.

• Innovative tactics that delivered exceptional ROI with minimal investment

• Strategic approaches that helped small teams compete against industry giants

• Data-driven techniques for maximizing impact when resources are limited

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Let’s talk about the “messy middle” of business growth—the part no one really glamorizes on Social Media.

The part where you’ve got a business, you’re doing the thing… but the results aren’t lining up with your expectations. Maybe the leads are there, the interest is real, but the conversions? Meh. Sporadic. Inconsistent. Or worse—nonexistent.

I've been there.

For me, it started with a calendar full of calls but not nearly enough “yeses” to match. And if you’re like most service-based founders, you’ve probably felt the frustration of pouring energy into the front of your funnel… only to feel ghosted or unclear on where the disconnect is.

That’s where refining your process comes in.
Not your offer.
Not your pricing.
Not your worth.
Your process.

The Reality Check I Needed

Most entrepreneurs want to jump straight to the results:
🧨 “Let’s double the sales.”
🧨 “Let’s increase conversion rates.”
🧨 “Let’s stop getting ghosted.”

But what I realized is:

Let me walk you through exactly how I did this without scrapping everything and starting from scratch. Because spoiler alert: you don’t need to throw it all away—you just need to audit and adjust.

The Old Way Looked Like This:

1. A potential client agreed to a call with me on LinkedIn.

2. They scheduled the call via my calendar link.

3. They got a few reminder emails and texts.

4. We had the call.

5. I sent them a custom “gameplan” on how to get started.

Simple? Yes.
Effective? Sometimes.
Consistent? Not quite.

Something was missing. People were interested, but the follow-through wasn’t where I wanted it to be. I knew I had to step back—not to redo everything, but to refine everything.

The Refined Experience Looks Like This Now:

1. A prospect still agrees to a call with me via LinkedIn.

2. Once they schedule, they’re redirected to a thank-you page with a short video from me that sets the tone, expectations, and vibe for our call.

3. They still get automated reminders, but I added 3-4 “indoctrination emails” that build trust, create curiosity, and showcase my expertise.

4. We have the call, which now feels warmer, more prepared, and more aligned.

5. I deliver my custom plan—but now it’s framed within the AI Genius Assistant Conversion Engine, which is my proprietary process for delivering results using AI automation and messaging strategy.

And yes—I made space in this process to insert a visual of the actual mechanism I walk them through.

Here’s The Big Mindset Shift:

You don’t need a brand new offer.
You need a smoother runway.

Because people don’t just buy products—they buy clarity, energy, and confidence.

You could have the best offer in the world, but if the experience someone has with you before they ever see it is clunky, rushed, or confusing… they’ll hesitate.

And in business, hesitation kills conversion.

So What Should You Do Next?

Here are 3 simple steps you can take right now to refine your own process (without burning it all down):

✅ 1. Audit Your Client Journey

Map out what actually happens from the moment someone expresses interest to the moment they pay. Where are the dead spots? Where could energy be added? Where are people falling off?

✅ 2. Add Just One Moment of Connection

Whether it’s a thank-you video, a welcome email, or a quick DM voice note—people want to feel seen. That human touch makes a huge difference in a world full of automation.

✅ 3. Build Curiosity, Not Pressure

Instead of “here’s everything I do,” shift your messaging to “here’s what’s possible with the right process.” Let your pre-call or pre-sale content frame you as the solution without needing to convince or chase.

Final Thoughts:

Listen, refining your process doesn’t mean admitting failure.
It means you’re paying attention.
It means you care about the entire experience—not just the sale.

So if things feel off in your business right now, don’t burn it all down.

Start with the process.

With love and belief,

Tracey
Founder, Wealthy Mom Society

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Dialing in your offer isn't just strategy—it's survival. Here’s what I’ve learned about fixing a message that doesn’t match your market.

A few weeks ago, I was staring at my laptop, trying to figure out why my outreach wasn’t landing. I had leads, I had calls, I had offers. But it still felt… off. Like I was running uphill in flip-flops.

It wasn’t the effort. It was the messaging.

I call it the “message-to-market mismatch.” And it will quietly drain your business of time, energy, and confidence.

Let me explain…

When You’re Talking, But They’re Not Hearing You

I thought my offer was clear:

That sounds good on paper… but something wasn’t landing.

The people I knew I could help were either confused or completely missing the value. I was saying a lot, but not saying what they actually needed to hear.

So I revisited how they were describing their problems—not how I was framing my solution.

And that’s when it hit me:
👉 If your offer isn't instantly clear to your person, it's not about their attention span—it’s about your message.

Why Moms Especially Need to Get This Right

As a mom building a digital business, your time is already divided. Between drop-offs, meetings, ball games, and dinner, the window you have to build something impactful is narrow. So if your offer doesn’t cut through the noise, you’ll burn out fast.

We can’t afford to waste time hoping people “get it.”

We have to make it undeniably clear what we do, who we serve, and what outcome we help them achieve.

And that doesn’t come from inspiration. It comes from clarification.

So I Got to Work: Clarifying the Offer

Instead of changing the offer completely, I asked myself 3 questions:

1. Who exactly am I trying to help right now?
   Not eventually… right now. I focused on service-based professionals who are overwhelmed with repetitive tasks and need help streamlining their business with AI.

2. What’s the main problem they’re aware of?
   Most of them aren’t saying, “I need AI.”
   They’re saying:
   “I’m buried in admin work,”
   “I can’t keep up with leads,”
   or “I know I need systems, but I don’t know where to start.”

3. What transformation are they looking for?
   Not just efficiency or automation.
   They want time back.
   They want higher quality clients.
   They want to grow without cloning themselves.

So I refined my message from this:

To this:

Small shift. Big results.

When the Messaging Lands, the Game Changes

Here’s what happened when I made this change:

• My DM convos on LinkedIn started going deeper, faster.

• My free AI Assessment + Demo calls became more qualified.

• And business owners started saying, “This is exactly what I’ve been needing.”

It didn’t require a new funnel. Or new branding. Just clearer words.

And honestly? It felt like I turned the lights on in a room I had been stumbling through for weeks.

From Clarity to Conversion: The Birth of My Signature Offer

Finding that clarity didn’t just change my messaging—it allowed me to build and name my signature offer and delivery system.

I call it the AI Genius Assistant Conversion Engine—my unique sales mechanism and step-by-step framework for helping overwhelmed service providers save time, streamline client flow, and convert leads into booked calls using simple AI tools.

Once the message clicked, the mechanism followed.
It gave me a visual, repeatable framework to confidently show how I help—and why it works.

What You Can Do to Clarify Your Offer

If you’re in a season of building—or rebuilding—your digital business, here are a few simple steps to start tightening your messaging:

1. Stop Focusing on What You Do—Focus on the Problem You Solve

Don’t lead with your process. Lead with your people’s pain.

You’re not a digital marketer.
You help moms create financial freedom with flexible, remote income.

You’re not a business coach.
You help female founders stop undercharging and finally sell out their offers.

2. Use Their Language, Not Yours

If your audience is saying “I’m exhausted from doing it all manually,” but your headline says “workflow optimization via AI-based automations”… you’ve already lost them.

Mirror their phrases back to them.
Go back through DM convos, emails, or even listen to how your friends describe their problems.

3. Clarify the Transformation

What are they left with after working with you?
Less stress? More time? More income? A predictable system?

People don’t buy solutions.
They buy the results the solution gives them.

Moms, You Don’t Need to Be Perfect. Just Clear.

Let me say this with love: confused clients don’t convert.
And confusion always costs more than clarity.

Getting this right isn’t about crafting the “perfect” pitch.
It’s about consistently asking: Is what I’m saying resonating with the person I’m here to help?

And if it’s not—don’t panic. Just adjust.

This digital business game isn’t reserved for those with 10 years of experience or a million followers.

It’s for the moms who are willing to test, refine, and keep showing up even when it’s messy.

That’s exactly what I’m doing—and I want you right there with me.

Action Step: Audit Your Message

Take 10 minutes today and write out:

• Who exactly your offer helps (be specific)

• What problem they’re already aware of

• What result they want most

• How your offer helps them get it

Then simplify it until you can say it in 1–2 sentences without jargon.

You’ll know it’s working when someone hears it and says:
“Wait… tell me more.”

We don’t need more fluff.
We need more clarity, more courage, and more conviction.

Let’s dial in the message—and magnetize the right people with ease.

With love and belief,

~Tracey
Founder, Wealthy Mom Society
Developer, AI Genius Assistant

Achieve More With Limited Resources: 15 Small Budget Success Stories

Strategic marketing doesn't require enterprise-level spending. Our latest case studies reveal how 15 small brands achieved remarkable outcomes through creativity and smart resource allocation.

• Innovative tactics that delivered exceptional ROI with minimal investment

• Strategic approaches that helped small teams compete against industry giants

• Data-driven techniques for maximizing impact when resources are limited

Looking for ways to stretch your marketing budget further? These 15 mini case studies show exactly how these small brands made such big waves without breaking the bank.

Get the case studies for free here.

The Power of Listening Before Selling

One of the biggest mindset shifts I had when I first started in sales back in 2002 was this:

This past month, I’ve been offering a free AI Assessment + Demo call to entrepreneurs, professionals, and service providers in a range of industries—life insurance agents, real estate professionals, chiropractors, and yes… even a few pastors.

No fancy sales script. No pressure. Just real conversations. And every single one has been gold.

These calls are helping me build something solid—not just for me, but for them. And I want to walk you through what’s actually happening behind the scenes—because if you’re a mom thinking about starting a digital business, this is the kind of smart, strategic move that can set your foundation up right.

Let’s break down the wins.

Discovery Over Selling: Why These Calls Are Actually Market Research in Disguise

When I started offering free AI Assessments, I knew two things:

1. People are interested in AI but overwhelmed by it.

2. The best way to build something people want is to talk directly to them.

So I decided to open up my calendar and just serve.

Every call has been a peek into what real business owners are struggling with—and it’s not always what you’d expect.

Here’s what I’ve learned so far:

• Life insurance agents are drowning in lead gen but have no real automation system to follow up.

• Chiropractors have front desk teams wasting hours on repetitive scheduling and patient reminders.

• Real estate agents know they need to be visible online but have zero time to create content that converts.

• Pastors (yes, for real!) are looking for ways to streamline outreach and support while juggling community events and content planning.

You can’t make this stuff up.

Each call helps me understand:

• What language my audience actually uses

• What their daily bottlenecks are

• What they think they need vs. what would actually move the needle for them

And the best part?

Some Calls Turn Into Clients... But That’s Not the Point (At First)

Now, let’s talk truth.

Yes, some of these assessment calls have naturally led to paying clients. But here’s the key:

I don’t go in with that goal.

When people feel seen and heard, they ask how you can help them go further. And that’s what’s happening.

I’ve had assessment calls where a simple walkthrough of how they can use AI to clean up their systems turns into:

• “Can you just do this for me?”

• “Do you offer a done-for-you package?”

• “What would it look like to work together?”

But even the ones who don’t hire me on the spot? They walk away with clarity—and I walk away with valuable feedback that helps me fine-tune everything from my onboarding to my backend systems.

So, mamas—hear me when I say:

The Assessments Are Helping Me Tighten My Operations—For Free

Running a business, especially as a mom, means you’ve got to be efficient with your time and intentional with your energy.

These assessment calls are giving me priceless insight into my own processes too:

• How I ask questions (am I digging deep enough?)

• How I explain concepts (am I overcomplicating things?)

• How I track interest and follow-up (am I staying organized?)

Each call is a mini training session for me—helping me see where my flow is strong and where it needs tightening.

Things I’ve upgraded just by doing these calls:

• I created a cava slide template to streamline info gathering with a visual

• I built a quick-reference playbook to pull from for common AI use cases per industry

• I revamped my follow-up workflow using automation in Go Highlevel

• I even mapped out a tiered service structure based on what people were asking for most

And all of this came from simply showing up and asking one question:

Moms—what would happen if you built a business around solving that exact question?

Lessons for Moms Ready to Start or Scale Their Digital Business

Whether you’re brand new to digital marketing or evolving into your next level like I am, here are some big takeaways I want you to keep close:

💡 You don’t need a perfect offer to start helping people.

Just start with what you know. Share it. Refine it through conversations.

💡 Every call is a classroom.

People will tell you exactly what they need if you give them space to talk. Take notes like your business depends on it—because it does.

💡 Serve before you sell.

You don’t need to be pushy. You just need to be clear, present, and valuable.

💡 Use conversations to shape your content.

Every “aha” moment you help someone have on a free call can become a reel, a carousel post, or an email.

💡 Time spent talking to people > time spent tweaking your logo.

Your brand is built in service, not in silence.

What This Means for YOU 😁 

Here’s the real talk:

I left network marketing after 18 years because I was tired of chasing people and feeling like I had to convince them to join me - and after I got good at that, it was the constant grind of being the upfront leader making sure they stayed with me over the years.

Building this AI agency feels different.

It feels aligned. It feels expansive. And most importantly—it feels needed.

And these free AI assessments are proof that there is a massive opportunity waiting for moms who want to build smart, simple businesses that solve real problems.

So if you’ve been sitting on an idea… If you’ve been wondering how to get clients without a huge following… If you’re craving momentum that doesn’t require burnout…

Start with a conversation.

It’s free. It’s powerful. And it’s the first step in building something that lasts.

With love and belief,

Tracey
Founder, Wealthy Mom Society

If you have a service-based business that’s bringing in leads, but you’re still struggling with missed calls, cold leads, no-shows, and wasting time with unqualified prospects…it’s time to have an AI Assistant step in!

Schedule your AI Free Assessment + Demo Call Now!

If you’ve ever outgrown a season you once prayed for… this is for you.

Just a few months ago, I was deep in the grind of network marketing. Eighteen years deep. I’d built teams, hit ranks, flown across the country for events, coached women on mindset, consistency, belief. I was all in. And for many years, it served me.

Until it didn’t.

What once felt like purpose started to feel like pressure.

What used to excite me—daily DMs, live calls, posting nonstop, hustling for the next promo—started to feel like a full-body “no.”

But I didn’t walk away overnight. I wrestled with it.

Because how do you walk away from something that helped you become who you are?

You listen to the whispers.

And mine were telling me it was time to build something of my own.

The Burnout That Led to Breakthrough

The last year in network marketing felt different. I was still doing things the digital marketing way, but geesh…

It seemed like I was working harder, but the returns weren’t matching the energy. I was still trading time for dollars. I felt like I was constantly showing up online just to stay visible. Every promotion cycle reset the scoreboard—and every time I helped someone rise, it still came down to my effort to keep the momentum going.

It wasn’t passive.

It wasn’t scalable.

And it definitely wasn’t sustainable.

As a baseball-mom and a woman who values time freedom, I had to ask myself a hard question:

And the answer was clear.

NO!

I wanted:
- Systems.
- Automation.
- High-level impact.

I wanted to build something where my clients won even when I wasn’t “on.” Something that allowed me to bring in consistent income and tuck my son in without checking my phone.

So, I gave myself permission to pivot.

Even while pushing through going broke.

The pain of staying stuck in something I was beginning to hate was far greater than any losses I would have to endure.

(More on that later…in another story.)

Planting the First Seeds of My AI Agency

What started as a whisper turned into a roadmap.

I didn’t know the full picture, but I knew I wanted to build something that used my marketing experience, my eye for systems, and my love for helping small businesses grow—without the burnout.

That’s when I landed on AI.

Not in a “techy, overwhelming, robot takes over” kind of way…

But in a “how can this make life easier for real people, real business owners?” kind of way.

So I got to work.

Month One: Foundation Mode

Here’s what I focused on during the first month of building my AI agency:

1. Clarifying My “Why” (And Letting Go of the Guilt)

I sat with the guilt of leaving something I was known for. I journaled about the fear of starting over. And then I gave myself grace.

Because here’s the truth: it’s okay to outgrow a model that no longer aligns.

This agency wasn’t just a business idea. It was a fresh start. A realignment. A call to create something that worked for me—not just because of me.

2. Getting Clear on Who I Want to Help

I started doing what I call "clarity interviews." I hopped on short calls with small business owners, digital creators, and even service providers who were curious about AI but overwhelmed.

These weren’t sales calls.

They were learning labs.

I asked:

• What’s the hardest part of your marketing right now?

• Where do you feel like you’re wasting time?

• Have you used any AI tools yet? If not, why not?

I listened. Took notes. Spotted patterns.

And what I found was simple:

Most people don’t want to learn how AI works. They want to know how it can save them time and make them more money.

Bingo.

That’s where I started crafting my offers.

3. Testing Lead Generation Strategies

This part was a game-changer. I didn’t want to rely on just social media posts to build interest. I needed something more intentional, more repeatable.

So here’s what I actually did:

• Plugged into LinkedIn and optimized my profile to attract my ideal clients

• Learned how to use Sales Navigator to find and connect with the right businesses

• Set up a simple outreach system that felt human—not spammy

• Created a value-packed lead magnet

It wasn’t perfect. But it worked.

Mamas, don’t wait to be polished. Launch, then learn.

4. Structuring the Offer and Pricing It Confidently

Here’s where I got stuck (briefly): how do you price something that feels so new?

I reminded myself: I’m not selling the tech. I’m selling the result.

So I created two clear offers:

1. AI Efficiency Audits – A Free 30-minute session where I walk through a client’s biz and show them where AI could save them hours or make them more money.

2. Done-for-You AI Assistant Automation Buildouts – My paid service where I (or my team) actually set up the AI Assistant and automations using tools like ChatGPT, email flows, and client onboarding systems.

Once I had that in place, it felt real.

My First Win (and What It Taught Me)

I booked my first AI Assistant client in Week 2.

A $4,094 up-front payment, with $297/mo recurring

A busy mom running her coaching business was overwhelmed by nonstop DMs on Facebook and Instagram, answering the same questions over and over, and trying to sift through a sea of potential clients—with no time to screen who was truly the right fit.

By the end of our 30-minute session, within 24-hours, I sent her a gameplan/proposal where I mapped out an AI assistant for prequalifying buyers, FAQs, an integrated calendar, and a sequence to automate her email/text follow-ups.

She messaged me 3 days later:

That was it. That was the moment I knew I was in the right space.

Why Moms Need to See This Shift

This journey isn’t just about me.

It’s about showing what’s possible when you stop waiting for someone else’s business model to make sense and start building your own.

It’s about recognizing that digital business gives us leverage.

It allows us to:

• Be present without being broke

• Scale without sacrificing our sanity

• Use systems, not sweat, to make income

This agency is still in its early stages. I’m testing, refining, learning every week. But I’ve never felt more in flow.

So to the mom reading this who’s feeling the same nudge I felt a few months ago…

And maybe this next season is calling you to create something that’s fully yours.

What’s Next

Over the next few weeks, I’ll be diving deeper into:

• Running more audit calls

• What I’m learning from business owners about what they want

• Possibly creating a mini AI course specifically for mompreneurs (not in stone yet)

• Hiring support, like 1 other person (yes, already—because freedom is the goal)

And I’ll be documenting it all—openly, honestly, and with the intention to empower other women to stop playing small.

If you’ve been thinking about building your own AI/digital brand, agency, or offer…

This is your sign to start.

Even messy. Even scared. Even unsure.

With love and belief,

Tracey
Founder, Wealthy Mom Society

Learn AI in 5 minutes a day

This is the easiest way for a busy person wanting to learn AI in as little time as possible:

1. Sign up for The Rundown AI newsletter

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3. You learn how to become 2x more productive by leveraging AI

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If you’ve ever checked your inbox and found yourself opening that one email—you know, the one that pulls you in, feels like it was written just for you, and makes you click without hesitation—then you’ve seen the power of email marketing.

Now imagine this: you’re the one writing those emails.

For moms building digital businesses, email marketing isn’t just another task on your to-do list—it’s your secret weapon. Whether you're promoting a course, an MRR product, or simply building a community, email gives you direct access to your audience's most personal online space: their inbox.

And here’s the best part—it doesn’t have to be complicated.

In this week’s article, we’re diving into what it really means to master email marketing and how you can use it to grow your business, increase sales, and show up consistently (without burning out). Let’s break it down.

Writing Emails That Convert

Let’s start with the heart of email marketing: the message.

Writing emails that convert isn’t about being a sales expert—it’s about being relatable, clear, and consistent. Think of it as talking to your favorite mom-friend over coffee. You’re sharing something valuable, telling a story, and making it easy for her to take action.

Here are a few key principles to writing high-converting emails:

✅ Know Your Audience (Hint: It’s You…Just a Few Steps Ago)

If you’re a mom building a business online, chances are your ideal reader is someone who’s walking a similar path. Tap into that experience.

Ask yourself:

• What was I struggling with before I found this solution?

• What questions did I have?

• What would I want to hear in my inbox?

Your authenticity will come through—and your audience will feel it.

✅ Subject Lines Are Your First Impression

You’ve got one shot to get someone to open your email. Make it count.

Some effective subject line styles:

• Curiosity: “This one shift changed everything…”

• Personal: “Hey mama, you’ll love this ❤️”

• Urgency: “Only a few hours left…”

• Benefit-Focused: “Make $300/day working just 2 hours”

Pro Tip: Write 5 subject lines per email. Then choose the strongest.

✅ Keep the Format Simple and Skimmable

We’re moms. We’re busy. Your emails need to be easy to read.

• Use short paragraphs.

• Add bold text to highlight key points.

• Include white space for breathability.

• Use emojis sparingly, but where it adds personality 💁‍♀️

✅ Include a Clear CTA (Call-to-Action)

Every email should have a goal:

• Click here to watch the video.

• Download this free guide.

• Grab your seat before midnight.

Make the action easy and obvious.

✅ Mix Value and Sales

A good email strategy balances nurturing and selling. Share tips, wins, stories, and lessons—then sprinkle in offers. When you serve consistently, selling becomes natural.

Best Practices for Growing Your Email List

The bigger your email list, the more people you can help—and the more revenue potential you unlock. But it’s not about quantity alone. You want a quality list filled with people who genuinely want what you’re offering.

Here’s how to grow your list the right way:

✅ Create a Freebie That Solves a Real Problem

Your lead magnet (aka freebie) should feel irresistible to your ideal subscriber. It should solve a small but specific problem and give them a taste of your expertise.

Examples:

• “5-Day Email Challenge to Launch Your Digital Biz”

• “Checklist: What Every Digital Mompreneur Needs Before Going Live”

• “The Ultimate Guide to MRR for Beginners”

Format ideas: PDFs, video trainings, templates, swipe files, checklists.

✅ Use a Simple Opt-In Page

Don’t overcomplicate it. A great opt-in page includes:

• A headline that speaks to a pain point or benefit

• A short description of what they’ll get

• A clear call-to-action button

Use platforms like Systeme.io, ConvertKit, or MailerLite to build beautiful opt-in pages without tech overwhelm.

✅ Promote Your Freebie Everywhere

• Add the link to your Instagram bio

• Post about it weekly in your content

• Create Reels/Stories around the freebie

• Pin it on your Pinterest boards

• Add it to the bottom of your blog posts

The more visibility, the more sign-ups.

✅ Be Consistent with Your Email Nurture

Once someone joins your list, don’t ghost them.

Send a welcome sequence—at least 3-5 emails that introduce you, deliver the freebie, and guide them toward your paid offer.

From there, plan to email your list at least once a week. If you can, aim for 2-3 times. Remember: you’re building trust. Show up like the businesswoman you are.

Tools to Automate Email Campaigns

The beauty of email marketing is how much of it can be automated. That means you can grow your business while you’re at soccer practice, cooking dinner, or taking a much-needed nap.

Let’s talk about the tools and systems that make your life easier:

✅ Email Marketing Platforms

Here are a few user-friendly and budget-friendly options perfect for moms starting out:

• MailerLite: Free for up to 1,000 subscribers, easy drag-and-drop builder.

• ConvertKit: Great for creators. Has a free plan. Simple automation builder.

• Flodesk: Beautiful designs, flat fee, great for visual brands.

• Systeme.io: Includes funnels, emails, and more in one dashboard—very MRR-friendly.

Choose the one that feels intuitive to you. The best tool is the one you’ll actually use.

✅ Automate Your Welcome Sequence

Once someone joins your list, they should receive a sequence of emails that introduces your brand and builds trust.

A good welcome sequence might look like this:

1. Welcome + Freebie Delivery

2. Your Story + Why You Do What You Do

3. Behind-the-Scenes Look at Your Offer

4. Client Results or Testimonials

5. Soft Pitch for Your Paid Offer

Set this up once and let it run 24/7.

✅ Schedule Your Weekly Emails

Instead of writing every email on the fly, block 1-2 hours each week to batch and schedule your emails. You can even plan a month in advance if you’re feeling ambitious.

Plan topics like:

• A recent lesson you learned

• A behind-the-scenes peek at your biz

• A myth you want to bust

• A gentle promo of your offer

Use tools like Google Docs + your email platform to plan and prep.

✅ Track Open Rates + Clicks

Most email tools give you basic analytics. Start by tracking:

• Open rate (goal: 30%+)

• Click-through rate (goal: 2-5%)

Watch what topics your audience engages with most. Double down on what works.

Final Thoughts for Moms on a Mission

Email marketing can feel intimidating at first. You might wonder what to write, how often to send, or if anyone’s even reading.

But the truth is—it gets easier.

Email is one of the most powerful tools in your digital business. It’s personal, low-cost, and gives you complete control over how you communicate with your audience. You don’t have to rely on algorithms, and you’re not shouting into the void. You're building a community that wants to hear from you.

And just like with everything else in your business, the magic is in the repetition. Write. Send. Learn. Repeat.

You’re already showing up. You already have something valuable to share. Now it's time to own your email list like the CEO mama you are.

You’ve got this.

With love and belief,

~Tracey
Founder, Wealthy Mom Society

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Running a digital business is an exciting and rewarding journey, but at some point, organic marketing alone may not be enough to hit your income goals. If you’ve been posting consistently, growing your audience, and making sales, you might be wondering how to reach more people and scale your success faster. This is where paid advertising—specifically Facebook and Instagram ads—comes in.

Paid ads allow you to get your offer in front of your ideal audience quickly, without having to rely solely on social media algorithms. But knowing when and how to start running ads can feel overwhelming, especially if you’re new to it.

In this article, we’ll break down the basics of Facebook and Instagram ads, discuss when you should start running them, and share expert tips to help you get the best return on investment (ROI) for your ad spend.

Introduction to Facebook and Instagram Ads

Why Use Paid Ads?

Paid ads are a powerful way to scale your business because they put you in control of how many people see your offer. Unlike organic marketing, where your content’s reach is unpredictable, ads allow you to target specific audiences and ensure your message reaches the right people. Here’s why Facebook and Instagram ads are particularly effective:

• Massive Audience Reach – Facebook and Instagram have billions of active users, giving you access to a wide range of potential customers.

• Advanced Targeting Options – You can target people based on their interests, behaviors, location, and even past interactions with your content.

• Scalability – You can start small and increase your budget as you see positive results.

How Facebook and Instagram Ads Work

Both Facebook and Instagram ads are run through the Meta Ads Manager, which lets you create, manage, and track your ads. There are several types of ads you can run, including:

• Traffic Ads – Drive potential customers to your website or lead capture page.

• Engagement Ads – Increase likes, comments, and shares on your posts.

• Lead Generation Ads – Collect emails and build your list directly from Facebook or Instagram.

• Conversion Ads – Encourage direct purchases or sign-ups on your website.

Understanding the goal of your ad campaign is crucial because it determines how your ad is optimized and who it is shown to.

When to Start Running Ads

Knowing the right time to start running ads is key to maximizing your budget and avoiding wasted spending. Here are some signs that you’re ready to take the leap:

1. You Have a Proven Offer

Before you invest in ads, you need to be confident that your product or service converts well. If you’ve made consistent sales organically and received positive feedback from customers, your offer is likely ready for scaling with ads.

2. You Understand Your Target Audience

If you don’t yet know who your ideal customers are, running ads can be an expensive guessing game. Spend time identifying your audience’s pain points, interests, and online behaviors. A clear understanding of your audience allows you to create ads that speak directly to them.

3. You Have a Funnel in Place

Running ads without a sales funnel is like pouring water into a leaky bucket. Before you start, make sure you have a system for converting leads into customers. This might include a well-designed landing page, an email sequence, or a nurturing strategy to turn ad clicks into real sales.

4. You Have a Budget Set Aside

Ads require an investment, and while you can start with as little as $5-$10 per day, it’s important to have a budget that allows you to test and optimize. Be prepared to spend at least $300-$500 in the beginning to gather enough data and refine your strategy.

Tips for Getting the Best ROI from Your Ads

Running ads successfully isn’t just about setting them up and hoping for the best. To maximize your ROI, you need a strategy. Here are some key tips to ensure your ad campaigns perform well:

1. Start with a Small Budget and Test

When launching your first ads, don’t pour all your money into one campaign. Instead, start small ($5-$10 per day) and test different ad creatives, headlines, and audience segments. This allows you to see what works before scaling up your budget.

2. Use High-Quality Visuals

In a fast-scrolling world, your ad needs to grab attention immediately. Use eye-catching images or videos that stand out in the feed. Lifestyle images, behind-the-scenes content, or customer testimonials often perform well.

3. Write Compelling Ad Copy

Your ad text should be clear, engaging, and solution-focused. Instead of just listing features, highlight the transformation your product or service provides. A good ad speaks to your audience’s emotions and pain points.

4. Retarget Warm Audiences

Most people don’t buy the first time they see an offer, which is why retargeting is so powerful. Set up ads that specifically target people who have visited your website, engaged with your posts, or signed up for your email list. These warm leads are more likely to convert.

5. Monitor Your Metrics and Optimize

Ads require ongoing tweaking. Track important metrics like click-through rate (CTR), conversion rate, and cost per lead. If an ad isn’t performing well, test different images, headlines, or audience segments to see what improves results.

6. Don’t Rely Solely on Ads

While ads are an amazing tool for scaling, they work best when combined with strong organic marketing. Continue to build relationships with your audience through content, email marketing, and engagement to maximize the impact of your ads.

The Power of Ads in Scaling Your Business

Paid advertising can feel intimidating at first, but with a strategic approach, it can be a game-changer for growing your business. The key is to start when you’re ready, test and optimize consistently, and use ads as a tool to enhance (not replace) your organic efforts.

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Imagine waking up to sales notifications because your ads are working for you around the clock. Imagine having the freedom to spend more time with your family because your business is running on autopilot. That’s the power of leveraging paid ads effectively.

If you’re feeling overwhelmed, start small. Run a test ad, track your results, and make adjustments along the way. With patience and persistence, you’ll be able to scale your business in a way that feels both profitable and sustainable.

Here’s to building a thriving, successful digital business—on your terms!

With love and belief,
Tracey
Founder, Wealthy Mom Society

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Leveraging AI in Digital Marketing: The Smart Mom’s Guide to Working Less & Earning More

As a mom, you already wear multiple hats. Between managing the household, caring for your kids, and trying to grow a successful online business, your time is stretched thin. The good news? AI (Artificial Intelligence) can help lighten the load by automating time-consuming tasks and improving your marketing results with minimal effort.

In this article, we’ll explore how AI can save you time, highlight the best AI tools for digital marketing, and discuss some ethical considerations for using AI in your business. By the end, you’ll have actionable insights to help you work smarter—not harder—so you can spend more time with your family while scaling your income.

How AI Tools Can Save You Time

Time is every mom’s most valuable resource. Juggling school drop-offs, meal prep, and business growth can feel overwhelming. But with AI, you can streamline repetitive tasks, making your workday more efficient and freeing up time for what truly matters. Here’s how:

1. Automating Content Creation

Creating engaging content consistently can be exhausting. AI-powered tools like ChatGPT, Jasper, and Copy.ai help generate high-quality blog posts, emails, and social media captions in minutes. Instead of spending hours brainstorming and writing, you can get a polished draft quickly and simply tweak it to fit your brand voice.

2. Managing Customer Interactions

AI chatbots, like ManyChat and Tidio, handle customer inquiries 24/7. Whether it’s answering FAQs, guiding prospects through your funnel, or responding to messages on Instagram, these tools ensure no lead gets left behind—without you constantly being online.

3. Optimizing Ad Campaigns

Running Facebook or Google ads? AI tools like Adzooma, Pencil, and Albert AI analyze your ads, test different creatives, and adjust targeting to improve conversions—helping you get better results without manually tweaking every campaign.

4. Simplifying Data & Analytics

Tracking what’s working in your business is essential, but digging through analytics can be overwhelming. AI-driven tools like Google Analytics 4, HubSpot, and PaveAI make data easy to understand, offering actionable insights that help you make smarter marketing decisions.

With AI handling these tasks, you can reclaim hours each week—giving you more flexibility to spend with your kids, enjoy self-care, or focus on business growth.

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AI Tools Every Digital Mompreneur Should Know

Now that we’ve covered how AI can save time, let’s look at specific AI tools you can start using today:

AI for Copywriting & Content Creation:

• Jasper AI – Generates blog posts, ad copy, and social media captions.

• ChatGPT – Assists with content ideas, email drafts, and audience engagement.

• Copy.ai – Writes sales pages, product descriptions, and more.

AI for Social Media & Scheduling:

• Ocoya – Combines AI-generated content with social media scheduling.

• Lately AI – Turns blog posts and long-form content into multiple social media posts.

• Predis.ai – Creates video and carousel posts for Instagram and TikTok.

AI for Ads & Lead Generation:

• Adzooma – Automates Facebook and Google ad optimization.

• Pencil AI – Creates ad creatives that are data-driven.

• Seventh Sense – Optimizes email sending times based on user engagement.

AI for Customer Support & Engagement:

• ManyChat – Automates Instagram DMs, Facebook Messenger, and WhatsApp.

• Drift AI – Provides AI-powered live chat for websites.

• Tidio – Manages customer conversations across multiple platforms.

By integrating even just a couple of these tools, you can significantly reduce your workload while improving engagement and conversions.

Ethical Considerations for Using AI in Business

AI is a powerful tool, but like any technology, it must be used responsibly. Here are a few things to keep in mind:

1. Keep Your Voice Authentic

AI can generate content, but it shouldn’t replace your unique voice. Always personalize AI-generated text to reflect your brand’s personality and values. Your audience follows you because of YOU—AI is just there to support, not replace, your voice.

2. Be Transparent

If you’re using AI chatbots, let your audience know. People appreciate honesty, and transparency builds trust. If a chatbot handles customer service, consider adding a disclaimer like, “I’m an AI assistant, but a real person is happy to step in if needed!”

3. Protect Customer Data

Many AI tools collect data to improve performance. Make sure you’re using secure and reputable platforms that comply with data protection laws. Avoid storing or sharing sensitive customer information in AI systems that don’t prioritize security.

4. Avoid Over-Automation

Automation is great, but too much of it can make your brand feel robotic. Use AI for efficiency, but keep genuine human interactions at the core of your business—especially in customer relationships and personal branding.

How to Start Leveraging AI in Your Business Today

If you’re new to AI, don’t feel like you need to implement everything at once. Start small with these simple steps:

1. Pick One AI Tool – Choose one tool that aligns with your biggest struggle (e.g., AI for qualifying, booking appointments and converting leads if spending hours on the phone sifting and sorting tire kickers from serious prospects is your biggest time drain).

2. Test & Tweak – Experiment with AI-generated content, chatbots, or analytics tools and refine your approach based on results.

3. Stay Updated – AI technology evolves fast. Follow digital marketing blogs, watch AI tool tutorials, and join online communities to stay ahead.

4. Balance AI with Personal Touch – Use AI to enhance productivity, not replace genuine connections with your audience.

By incorporating AI into your marketing, you can create better content, connect with more leads, and grow your business—all while freeing up more time to be the present, thriving mom you want to be.

Final Thoughts

Leveraging AI in digital marketing isn’t about replacing human effort—it’s about making life easier for moms who are building online businesses. Whether you’re looking to automate content, optimize ad campaigns, or streamline customer interactions, AI can help you work more efficiently without burning out.

The key is to start small, experiment with AI tools, and use them in a way that complements your brand’s authenticity and values. With the right balance, you’ll be able to maximize productivity while creating more time for the moments that truly matter.

Here’s to working smarter and building a thriving business on your terms!

With love and belief,

~Tracey
Founder, Wealthy Mom Society

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