MEMELORD MAGAZINE

New Memelord Features

Jason Levin — Fri, 28 Aug 2026 17:46:55 +0000

Sup memelords,

WE CAN’T STOP SHIPPING NEW FEATURES FOR YOU.

Here’s all the upgrades to Memelord.com in August.

1. Memelord now lives in your iMessage

This is the biggest thing we shipped all month. You can now just text Jester.

Text it like a friend. Send a photo or an idea over iMessage and get memes back as texts. Images and video both work.
Group chats are live. Drop Jester into the group chat and it reads the room and replies in context.
Group chats are free. No paid plan needed to add it to your group.
It knows who’s talking. Jester picks up names in a group chat and replies to the right person.
Your chats stay separate. Group chat jokes never bleed into your DMs.
Search and trending work over text. Ask for a trending template or search the Dank Bank without leaving Messages.
Everything syncs to the web. Memes you make over text show up on Memelord.com so you can save, edit, and repost them.

Not in yet? Hop on the iMessage waitlist and we’ll let you in.

2. AI and Meme Composer upgrades

Save your face once. Upload a reference photo of yourself and reuse it for face swaps and edits instead of re-uploading every single time.
~20 new tools in the chat wand picker, including Looksmaxxing, Wojakifier, Graphic Design Is My Passion, 90s Yearbook, Bitcoin Eyes, Product to Meme, Mascot to Meme, and Logo to Meme.
Magic prompting is now in the main app, not just the lab.
Attach multiple images to one message on mobile.
Freeform drawing tool in the Meme Composer, for images and video, with a magnifier loupe so you can actually draw straight.
Mute audio on video memes.
Post straight from the composer. No more export, re-upload, post.
Sign in with Apple on the web.
We renamed things so they make sense. MemeGPT is now Chat, Agents are now Missions, Advanced is now Tools.

Just click on the Integrations button to start hookin them up for faster time-to-meme.

integrate ur other softwarez here

3. Missions upgrades

The automatic meme marketing workflows got a solid month of work.

Ticker Missions. Automatic memes about stocks and crypto, every day.
Sports Missions. Built for sports media pages that need volume.
Run Now now works for gallery-only mission outputs.
Big galleries load way faster. If you had hundreds of outputs, the gallery used to crawl. Fixed.
Flag bad outputs straight from the gallery so we can fix the template.
A NEW badge on missions you haven’t tried yet.
Streaks are more visible on mobile and web, and they stopped resetting on people who were actually showing up.

Demo here

Here’s how to Make Meme Ads with Memelord using Missions:

4. HumorBench: we tested which AI is actually funny

Everyone benchmarks AI on math. Nobody benchmarks it on being funny. So we did.

We ran about 26,000 image generations across 11 models to settle it.
Vote in the blind arena. Two memes, no labels, pick the funnier one. Takes 10 seconds: memelord.com/humorbench/arena
See the full rankings at memelord.com/humorbench

5. New free tools

At memelord we ship dozens of new weird free tools every month.

They can all be found free at memelord.com/tools

Go crazy.

New in the chat wand this month:

Looksmaxxing Clavicular Filter

Graphic Design Is My Passion AI meme maker

Wojakifier

90s yearbook filter

Bitcoin Laser Eyes Filter

Mascot to Meme Generator

P.S. Memelord living inside your iMessage is the biggest thing we’ve ever shipped. If you’re not in the beta yet, reply to this email and we’ll get you access.

Jason “The Memelord” Levin

Founder of Memelord.com

New Memelord Features

Jason Levin — Wed, 29 Jul 2026 15:00:00 +0000

Sup memelords,

WE CAN’T STOP SHIPPING NEW FEATURES FOR YOU.

Here’s all the upgrades to Memelord.com in July.

Click to see all the new features we added

Instagram, TikTok, and X are all live for direct posting image/video
Buffer and Typefully are all live for scheduling your image and videos across platforms
Slack, Discord, and webhook are live for Missions users

Just click on the Integrations button to start hookin them up for faster time-to-meme.

integrate ur other softwarez here

Did you know we launched automatic meme marketing workflows???

They’re already being used by tech unicorns and big CPG brands.

You can get unlimited new memes and videos delivered to email and any of the above integrations (plus Slack, Discord, and webhook).

Meme Ads workflow is live. Slap your products into memes everyday automatically automemically.
Silly AI Pics worfklow is live. Don’t want meme templates? Just make silly AI pics on repeat with a special prompt or toss in your product like this.
New feature: add in your watermark onto every meme
New missions landing page actually explains what the product does.
Price is down to $199/mo (with a 7 day free trial)

Here’s how they work:

Demo here

3. New free tools

At memelord we ship dozens of new weird free tools every month.

They can all be found free at memelord.com/tools

Vintage CD & Cartridge Generator

Childhood Photo Caption Generator

Put Your Product Into Memes

Go crazy.

Some of the weirdest from this month:

P.S. We just hired our first Head of Product (SHHH TOP SECRET) so expect some massive upgrades the next couple months to Memelord wink wink

Jason “The Memelord” Levin

Founder of Memelord.com

How to run a niche meme page for your brand

Jason Levin — Sun, 19 Jul 2026 15:00:00 +0000

Sup memelords,

You ever see a brand’s meme page getting tens of millions of views???

Boring brands are literally making millions in sales running niche meme pages.

How do I know this???

Memelord.com powers some of the biggest brand niche meme pages on the internet.

On Wednesday, I hosted a webinar for 150+ marketers on how to do it right.

I’m gonna drop the playbook below (plus the full deck and a tutorial on how to use our new AI meme dealer):

Hear me out. We start a niche meme page and drive sales without posting memes on main.

First, why should you run a niche meme page???

Before I started memelord.com, I was a social media manager for tech cos.

Working with one particular fintech unicorn (who shall not be named) went like this:

Jason writes banger post. Team of 4 people argue over the post. Jason edits post. Team approve posts. Posts go out. 30 minutes later. Post deleted. Jason confused. “Someone internal flagged it”. Jason screams expletives.

Your main brand account is jail

This experience led me to believe that: a) brand accounts cannot be run by an external person who doesn’t have context and b) every brand should have secondary niche pages where they can take more risk.

So we’ve been helping big b2b unicorns run secondary niche meme pages to help them drive sales for the last year. And now it’s one of the main use cases of memelord.com.

But here’s the thing.

I didn’t invent the secondary page.

Hot girls on Instagram did. It’s called a “Finsta” or “Finstagram” and hot girls have been doing it forever. It’s a place to feature your candid self without worries.

Secondary pages are lower risk (and even lower with our meme dealer).

That’s why the hottest companies run multiple pages (not just their own brand page).

your main brand account can’t be everything…

secondary pages are low risk

The Multi-Account Universe

Your brand is a world

Your brand should be its own cinematic universe.

The best brands run a multi-account universe. Whether it’s AI characters or mass UGC or clip farms, brands are leaning towards quantity harder than ever.

We does this in-house with dozens of pages.

our page @techbromemes

our page @riches

our page AI Being Dumb

“Well you’re Memelord! I have to have a fun consumer brand to do that kinda stufff.”

Uh no. Actually b2b companies do it best.

It always surprises people but Memelord.com is primarily b2b selling to marketers, CMOs, Heads of Growth, and social media managers.

And in fact, the boringer the better because it’s easier to make fun of HR or legal than it is something that is already funny like a fart app.

It’s humor arbitrage baby.

I mean maybe you’ve seen some of these pages…

The truth? These are boring serious tech brands using memes and humor to drive sales up the wazzzzoooo.

satirical HR executive

sales meme page

Deel is worth $17B. If they’re not too serious for memes, are you??

The playbook: How to run a secondary niche meme page in 10 min/day using Memelord’s AI meme dealer

HOW TO START A NICHE MEME PAGE!!

Ok so we’ve shown you why to run a secondary page and that real businesses do this.

Now the only thing left.

How??????

First you need to pick what type of page you’re doing.

If you’ve already got a big brand, then you can do something like “BigBrandMemes” but chances are you ain’t that big. In which case you should go with the category or niche of the people you’re selling to.

brand vs category meme pages

From there, you should be experimenting daily.

Trying new formats. Not running things through legal approval. Just going crazy.

This is actually the hardest part. Expect this to take a few months of little to no ROI and just pure vibes.

What should you post?

A nice rule here is the 80/20 rule. 80% of your content should be for the masses, 20% elite ball knowledge for your niche. It’s not about number of views but rather $$$ in your industry.

elite ball knowledge

How to use Memelord to do this in < 10 min/day:

You need a Meme Dealer

Uh, you use AI.

If you haven’t seen Memelord lately, a lot has changed.

We just launched AI workflows for meme marketing for only $199/mo (with a 7-day free trial). Plug in a prompt, your website, and get memes for your brand.

Use code NICHE for 50% off.

Here’s how to use Memelord’s workflows (aka missions) in 5 quick steps.

Put in a prompt. Memelord can scan the news, timelines, whatever you need

Add assets

Receive dank memes to your email, webhook, or scheduler

Post the memes made by your lil meme dealer

don’t listen to ur boss 🙂

Yah seriously it’s that easy.

Any brand can do this now thanks to Memelord.

Yes, even your brand can be funny.

Check out the full demo and examples here: memedealer.ai/missions (use code NICHE for 50% off)

P.S. If you want to see the full deck, use this link

Jason “The Memelord” Levin

Founder of Memelord.com

I faked a viral protest in France

Jason Levin — Sun, 12 Jul 2026 14:29:39 +0000

Sup memelords,

2 weeks ago, I paid 6 French models to protest against memes in France.

Millions of views. Billionaires walking by. The cops investigating.

Here’s how it went down:

IMPRISON THE JESTER

Planning the protest:

First, the obvious question:

“Why did you hire 6 French girls to protest memes in their bikinis????

Because it’s illegal for them to be topless.

I know. It’s bullshit!

Trust me, it was my first thought too.

When I hit up my protest guy in April (yes, I have a protest guy, you don’t??), I told him I need 6 topless French girls protesting memes in Cannes.

He informs me it’s actually illegal to protest topless in France.

WHAT!

this email hit like a broken heart

I gotta be honest with you dear reader at this point I really thought about calling it off.

It’s not that I really wanted to see some tits (i’m married), but it was more commitment to the bit. One could even say my commitment to the bit is greater than commitment to the tit. The whole meme is that French girls protest topless for stupid shit all the time!

LE MEME

I serious thought about calling it off.

I didn’t want people to think I was unauthentic or misrepresenting French culture by having them wear bikinis instead of topless. Was that disrespectful? I was worried it’d be like making Jews wear cowboy hats instead of yamulkes.

But alas, desperate times call for desperate measures.

Fine, I’ll take 6 French models in bikinis.

“Wait, wait, wait why are you planning a protest in France at all???”

Oh right.

My team and I were at Cannes Lions, the biggest marketing festival in the world.

Every big ad agency, marketer, influencer, creator, and marketing-tech company was there. All our big potential customers and billions of dollars getting boozy in France.

It was a week full of parties that could be its own blog post.

But the point here is this was our first year there and I needed to show all the CMOs, billionaire tech CEOs, and ad execs that memes are the future of marketing without breaking the budget. See, I raised $3M for memelord.com which sounds like a lot until you realize Canva is a $42B company and spent at least $1M on their fancy cabana

(I drank 2 smoothies just to lower their market cap a bit).

So instead of breaking the bank on a cabana, I did what I do best and go scrappy.

I drop $20,000 on some French girls. $5,000 on 2 videographers. My protest guy and I decide on what the cardboard signs will say. And then I go back focused running memelord.com as per usual for the next 2 months.

Meanwhile, my protest guy is cooking.

The day of the protest:

if memelord.com isn’t banned in France, the regulators aren’t doing their job right

Jester is Memelord.com’s AI agent that curses at you and makes memes

Me and my team meet at the spot at 10:30.

The girls start showing up at 10:45.

It’s a little bit awkward honestly. What do you say to people who barely speak English that you are paying to protest memes to? “Uh do ya like memes?”

The rest of the girls and the on-the-ground coordinator show up soon.

Then the videographers.

I tell them the plan: we’re going to walk up and down the prime boulevard where all the marketers are, hold up the signs, and then hit the beach for a photoshoot.

It’s beyond chaotic.

I’m basically directing 6 french girls and 2 videographers and all I know in French is pickup lines and how to ask for a cheese sandwich (sandwich du fromage).

But we start walking and people are immediately staring.

“MEMES ARE FASCIST????”

We’re in the middle of a corporate marketing conference in the middle of a French heat wave and there’s French chicks in bikinis chanting about memes.

You have to be insane not to stare (and that was the goal).

We walk all throughout the town.

We hear people asking.

“Are memes fascist??”

“Why are they protesting memes?”

“What is Memelord???”

It’s magnificent. The plan is working. People are snapping photos.

And then the cops come.

For whatever reason, the cops in Cannes carry massive machine guns. We’re freaked out, but keep going. Then they come back and start asking us about our video.

The videographer tells me it’s no big deal ,they just need to make sure they’re not in it, me and my team are freaking. But the video guy was right. It turned out it was no big deal, they just walked out. Hell yeah.

We keep going.

We finish up the photoshoot on the beach.

MEMES MAKE MILLIONS

MEMES ARE FASCIST

And by 1 PM we’re overheated and sleepy.

We say our goodbyes and honestly me and my team can’t believe we pulled this shit off.

We’re joking we’re not going to make it out of the country.

While we’re waiting for the official footage, me and my team start leaking the vids with Snapchat-style footage on X and Instagram.

Post-protest video + results + learnings

We pay extra to get the official footage in under 24H while Cannes is still trending.

AND BY GOD THE FRENCH FUCKING COOKED.

The music and cuts are fucking insane.

I drop it on X then hit a bunch of meme pages on IG.

Badaboom.

Mama, we made it (to the fake news).

The result: 10s of millions of views in under 24H.

Cool, we got some views.

But like I said in the beginning, the goal wasn’t large-scale virality.

The real goal is far more important: niche virality.

I don’t give a fuck about views. All I care about is money. All I cared about was the right marketers and potential big customers seeing it. And it worked!

One of our customers is the CEO of a $1B+ ad-tech company and told me he walked by and was dying laughing.
The VP of Product at an $80B company wrote a post about me and we have a call booked this week.
The Head of Socials at a $1B+ social network hit me up and said “You sly dog”
New customers are saying they found us from the protest and it was the first time they heard about Memelord.com

All without spending $1M on a fancy beach cabana.

POV: The plan worked

My two cents on viral stunts:

If you want to try viral stunts, start small.

If you’ve been following me for years, you know this ain’t nothing new.

3 years ago, I got 24M views reading a book called “How to Live With a Small Penis” on the subway. Last July 4th, I launched a viral boycott of Celsius to change their name to Fahrenheit.

You think this shit is big? Just wait til next year!!!

I’ve been doing this type of shit since I was a kid selling duct tape wallets and making youtube videos. Every year it just gets bigger because I get more practice deploying capital into my insane ideas. Just a few years ago, I scared spending $100 on a silly video idea. Now we can drop $50k and I know we can make that money back.

That’s the hardest part of this all: deploying capital and taking risks in your insane ideas.

If you’re like me and you have insane ideas, then it’s hard for anyone to take you seriously (even yourself at first). You have to go do it yourself. Don’t fucking ask anyone. Just tell them when it’s done. Fait accompli. Take the risk yourself. At first, it’s very scary. Then it gets easier. Your gut gets stronger. Your intuition for ideas bigger. You don’t sound so insane anymore. Then suddenly you trust yourself.

So start now.

Start yesterday.

While everyone else is going boring, leverage the oldest form of marketing: humor.

1 unhinged meme video can change your life. A kid like me with a meme page can go get millions of views for $20. Brands can make millions of dollars with meme pages. That’s why I love memes so much and why I started a meme marketing software memelord.com. For kids like me who didn’t have million-dollar budgets and needed to go break through the noise and BS.

Memes are proof you don’t need to break the bank, you just need to break the mold.

Embrace your insanity, memelords.

It may just pay off.

Jason “The Memelord” Levin

Founder of Memelord.com

How I AI

Jason Levin — Wed, 29 Apr 2026 01:35:08 +0000

Sup memelords,

I just went on How I AI with Claire Vo, one of the biggest AI pods to talk about:

Memelord’s new API for AI meme gen and AI meme video generation
Claire shares how she’s using Memelord in OpenClaw
How I built Memelord v1 with no-code to $100K ARR (no engineers included)
How I’m hacking on top secret hardware projects
Why I force my marketers to vibe code (and how it gets us 100s of thousands of views)

Give it a watch on youtube or Spotify/Apple

“Who would use a meme api?” you wonder??

Well let’s just say the marketers of the world are looooving it.

IF YOU’RE A MEMELORD SUBSCRIBER YOU GET 50 FREE CREDITS TO TRY!!!

Make your API key here

There’s so many use cases for our new API from:

Shoutout to the day 1 memelords who been with me when Memelord.com was just the “meme alerts” newsletter and a google slides deck of memes. I could have never predicted we’d raise $3M and be building the future of agentic memes.

As always, it’s just the beginning.

Welcome to the era of agentic memes.

START COOKING

Give it a thumbs up, drop some comments, show love to Claire!!!

1 of best practical pods on how to actually use AI.

Expect some new newsletters from me soon.

Ya boi might actually be able to think again once the agents are cooking up all my memes for me 😉

Create some cool shit this week.

Jason “The Memelord” Levin

Founder of Memelord.com

I sponsored a hackathon for silly ideas

Jason Levin — Mon, 06 Apr 2026 22:41:52 +0000

Sup nerds

Silly Valley is back baby.

It’s been a while because your boy has been locking the fuck in: Raised $3M, built a mobile app, and launched a meme API.

Now I’m back to NYC to sponsor a hackathon for silly ideas. Why? Because everyone should take their silliness seriously. That’s how Memelord.com started.

Met tons of hilarious builders, one even built a s*x hotline for memes.

Watch the full craziness here.

P.S. more episodes coming soon 😉

Thanks for reading memelords.

Create some cool shit this week.

Jason “The Memelord” Levin

Founder of Memelord.com

Download our iOS app here

S*x hotline for memes, renting out a movie theater, and learning manners

Jason Levin — Sun, 05 Apr 2026 17:19:44 +0000

Sup memelords,

I just had one of the silliest weeks of my life:

I sponsored a hackathon where someone built a sex hotline for memes
I went to a manners workshop for tech bros (I needed it)
Memelord got featured in the #1 product newsletter in the planet
I went to the X office
Oh yeah, I rented out a movie theater to watch Instagram Reels (fr fr)

One of the wildest weeks of my life.

Here’s how it went down:

Thursday 3/26:

I pay $4,000 to sponsor a hackathon in New York on Saturday.

I’m in Miami.

Fuck, I should probably figure out how to get to New York.

Fuck it, we ball. Buys a flight.

Friday 3/27:

Get first class seat for $200 and some points.

Let’s gooooo.

“You’re gonna do important work with that iced champagne and warm mixed nuts, right?”

Absolutely.

Make memes the whole time.

It’s called UX testing boys.

I was John Locked In coooking up in first class baby.

Saturday 3/28 (Silly Hacks)

Silly Hacks explainer made using Memelord.com

Wake up at 7:30.

Head down to Brooklyn and get some coffee in me to start filming.

I decide fuck it, let’s film our first Silly Valley episode since raising $3M.

YEAH THAT’S RIGHT SILLY VALLEY IS BACK!!!

We didnt have time the last 7 months because I’ve been locked in on building you the most beautiful meme editor on the planet, but we are finally back.

If you’ve never seen Silly Valley, every week me and my buddies used to build stupid software.

I built Duolingo for cursing (DuoFucko)

I built a dating app with 1 man on it.

I took ayahuasca to think of startup ideas.

And now I sponsored a silly hackathon with our own software.

Coming out here…

Subscribe to Silly Valley

Subscribe for this next episode

If you can’t wait, don’t worry, here’s how it went down.

Today is the day.

100+ engineers are building using the new Memelord AI meme API (try here).

And I decided to give out cool prizes:

job interviews at Memelord
10,000+ API credits
A flight to Miami for the winner!!

“So what kinda weird projects did people build with the Memelord API???” you’re probably wondering.

There were a bunch, but my personal favorite was sex hotline that talks dirty to you and sends you memes (1-800-MEMES).

It’s genius, really. In the same way a sex hotline edges you to make you pay for more minutes, the AI voice talks dirty while the AI is loading the memes. The same mechanic. Brilliant. I’m hiring this guy no lie.

Overall huge success. If you are a startup with a) an API, b) are hiring engineers, and c) are very content-heavy, then I would do 12/10 recommend sponsoring a hackathon. We got tons of new users and demos PLUS 3 very good engineering candidates PLUS a lot of content for a new video. All for $4k.

I get home mad late and ptfo.

Sunday 3/29

I have no recollection of this day. I think I blacked out from the silliness. No lie. I slept all day and drank tea.

Monday 3/30

3 meetings with investors I’d been wanting to meet for a minute.

Hung out in the park with one of our early angels for an hour and yapped. Got omakase with another that night. Nothing better than aligned incentives and sushi.

Tuesday 3/31

Our lead investor Slow Ventures hosted an Etiquette event - basically a how to have manners for founders event featuring a grooming expert, a caviar expert, and more.

I ate caviar. I yapped with my investors on a couch. I met some new customers.

Did I learn manners? Probably not.

You can’t see it but my hankerchief says “Fuck Off” in cursive.

While I was sitting there, I also got a text saying I was featured in Lenny’s Newsletter, the #1 product newsletter in the world.

Lenny featured the Memelord API in an OpenClaw breakdown AND TWEETED WE HAVE THE BEST ONBOARDING FLOW ON THE INTERNET WHAT THE FUCK.

OpenClaw: The complete guide to building, training, and living with your personal AI agent

I built a team of 9 AI agents that run my work and life. Here's how you can too.

Claire Vo

https://x.com/lennysan/status/2039056324928155995

I was reading Lenny’s Newsletter 4+ years ago. Now we’re in it. Surreal.

Tweet.

Freak out.

Back to caviar and IRL.

My homie Oren John made a good video breaking down the vid here.

@orenmeetsworld

Wednesday 4/1 (Reels: The Movie)

@riches

@iamjasonlevin

Ok now the real reason I flew up to NYC.

I rented out a movie theater to play IG Reels.

This will be a whole other episode of Silly Valley, so make sure to subscribe cough cough if you haven’t yet!

Today is the day.

We ride the Uber down filming. I show the book that started it all. It’s crazy man, I wrote the book 4 years ago everyone thought I was nuts then I went and made the millis. At this point I’m just reading pages out of my own book to find out what happens next.

MEMES MAKE MILLIONS (IT HAPPENED)

We get to the theater.

I start interviewing people about why they came to a movie theater to watch IG Reels.

At 6:30 we start playing Reels.

It’s hard to even describe how weird it is.

We all passed around a phone scrolling IG reels, people DMed the reels to the main phone, and we liked and commented largely depending on people’s laughing and booing.

It was absolutely unhinged.

Everything from unhinged meme reels and SpongeBob edits to hyper modernist cyberpunk edits to AI Donald Trump talking about gooning

A true social experiment.

My Instagram does it better justice.

And the Hoopify guy gave a great review.

Hoopify’s review

We’ll be tryna do it in more locations soon.

Thursday 4/2

I joined X (for lunch).

https://x.com/iamjasonlevin/status/2039749031274951150

Then went on a podcast where we built software and ate pizza.

We built a birthday calendar that sends people memes on their birthday using Memelord’s new API.

Then I ptfo.

What a week.

The world is getting sillier everyday.

“The most entertaining outcome is the most likely outcome.”

Memelord is the most likely outcome because we shall always be the most entertaining.

Start hacking with our API here and download our iOS app to start going viral with memes marketing.

thank u memelord.com

GO WATCH SOME MEME VIDEOS ON THE BIG SCREEN BABY.

@iamjasonlevin

Thanks for reading memelords.

Create some cool shit this week.

Jason “The Memelord” Levin

Founder of Memelord.com

Download our iOS app here

The internet is the new Hollywood

Jason Levin — Sun, 22 Mar 2026 14:15:34 +0000

Sup memelords,

I was in talks for a TV show earlier this year with major networks about memes.

I had an academy award winning producer signed on. Budget and season planned. Locations and timing selected. It was finally happening.

And then the question came:

“Have you tweeted anything potentially offensive?”

I laughed. Bro.

“Uh yeah, obviously. Did you not do your research??? That’s kinda my thing. I have hit pieces in Rolling Stone on me for my memes.”

“Ok, well… [redacted network] isn’t going to want to risk this. We can’t move forward.”

It’s what I was afraid of.

I was officially too cancellable for Hollywood (or at least this network).

So I did what any memelord with Hollywood dreams and $3M in the bank would do: rent out an NYC movie theater this April Fools to play Instagram Reels.

vid here

Why?

Because The Internet is the New Hollywood.

You’re invited (yes, it’s real).

Zuck’s Head of Comms tagged @Zuck in the comments on my Instagram

And we got featured in The Publish Press next to “real Hollywood” movies (it’s Theo Von a comedian who blew up on the internet.

Comedy creator? Don’t you mean memelord????

Anyways, it all proves my point.

The internet is the new Hollywood.

made on memelord.com

This was finally the tipping point, my joker moment, you could say.

You won’t let me in Hollywood, I’ll rent your fucking theaters to play Instagram Reels.

I grew up dreaming of working in Hollywood. All good. I’m gonna be filming the show this summer for the new Hollywood (the internet) anyways.

I’m writing this post from my view overlooking the blue pacific ocean on the 30th floor of a 3-bedroom 3-bath apartment in Miami.

place of work: the internet

I don’t need to be on a set slaving away 12 hours/day or sucking a director’s dick (metaphorically or literally because hey it’s Hollywood, right).

I just need some wifi.

We’ve got millions of followers across our pages. I’ve got 7 employees on 4 different continents. We get more views than half the TV shows out today on our memes.

Meanwhile, traditional Hollywood is crumbling.

“There’s not enough work,” writes The Hollywood Reporter. “Hollywood has yet to recover the jobs in film and television production that were lost when strikes by writers and actors brought production to a halt in 2023,” writes the NYT.

Meanwhile the creator economy is fucking booming everyday.

Why do you think every actor and comedian has a podcast from Conan O’Brian to Jason Bateman?? Because the internet is the new hollywood.

As a movie nut and Hollwood wanna be, this is all a complex feeling I’m still trying to understand. I think in memes and metaphors, so a few comparisons below.

When I was 15, I wrote in my notes app that I wanted to be on Forbes 30 Under 30. I could easily get on it now. But the best thing Forbes 30 Under 30 is known for is crime nowadays. The institution has fallen.
When I was 17, I went to University of Michigan Ross School of Business, the best undergrad biz schools in the country. Now I’m 28 and my wife and I both agree when we have kids, we’re not sending them to college.
When I was 18 at University of Michigan, I worked for the New York Times as a campus representative selling subscriptions to the paper on-campus and on the internet. I was the #1 campus rep in the country. Nowadays, you couldn’t pay me enough to even subscribe to The New York Times, the most corrupt paper on earth.
When I was 25, I wrote the book “Memes Make Millions” and couldn’t get a single published to pick it up. Meanwhile I raised $3M to make memes.
Last year alone, I was in Rolling Stone, The New York Post, Politico, Forbes, and on the front page of Inc labeled “The Gen Z Building The Canva for Memes.” After all of it, I wrote a piece called “Front Page, Who Cares?”.

What all of this has in common: The efficiency of the internet has shown the inefficiencies in all our major institutions.

From legacy media to universities to cities to Hollywood itself, the internet showed us how inefficient and rotted the organizations themselves were.

The internet is the new Hollywood (there’s not enough jobs in LA). The internet is also the new New York (you can do finance anywhere). And it’s also the new Silicon Valley (why you don’t need to move to SF anymore).

None of the old shit fucking matters.

All that matters is the internet.

So that is why I have this scar.

Like a scar, the internet will survive forever.

I’ll be filming the first episode myself this summer in France to post on the new Hollywood (the internet).

And who knows what’ll happen?

Maybe like falling in love with a toxic ex, I’ll end up in Hollywood anyways.

thank u memelord.com

@riches

same

steve unemployed (me)

Thanks for reading memelords.

Create some cool shit this week.

Jason “The Memelord” Levin

Founder of Memelord.com

I met Gary Vee last week

Jason Levin — Sun, 15 Mar 2026 13:16:21 +0000

Sup memelords,

Last week, I was invited to meet the goat Gary Vee and got to elevator pitch him Memelord in a literal elevator.

I raised $3M and I gotta be honest I low-key thought elevator pitches were just a myth from business textbooks and they’re called elevator pitches because it’s the time of an elevator ride. Well turns out it’s called an elevator pitch for a VERY GOOD reason!!!

The most successful social media entrepreneur and investor of all time might just say “hey come ride down and pitch me in the elevator” and you better be ready.

And I’m not saying it’s related, but all I’m saying is Gary’s team has been on a heater posting memes ever since then…

As a kid who grew up reading Gary’s books and watching his content, this has been a dream come true.

“How’d you meet Gary????”

His team invited me to go to this influencer summit down in Miami, but… what they didn’t tell me was it was an influencer summit for beauty influencers. I thought it was for tech nerds and I ended up being around hot Miami influencers all day (my wife was not happy, personally I plead the 5th! Thank you Constitutional Rights!).

And even though I’m not a hot blonde miami botoxed up boob job beauty influencer (yet), I still learned a lot about social strategy, AI x influencers, and community in 2026:

7 harsh truths from Gary Vee:

The goat Gary Vee in Miami

Every day I try to make content for a younger version of me out there, the 15-year-old kid who had no idea what he was doing on the internet.

It's a simple strategy, but that's what I've been trying to do for the last four years across this blog, Twitter, and Memelord, and what I try to do every single day.

If my marketing hacks help one kid out there like me, I'm happy. The same thing with memes and comedy. If it makes one person laugh, I'm happy. This is why rage-baiting or lying to your audience is stupid. It’s selfishness at its core.

There's always a younger version of you out there somewhere in the wide world of the internet. Even if only a few hundred people see your content, it might be able to help somebody. Just keep going, give it all you got.

This is 1000% accurate and great advice for all memelords and marketers.

Memes slap harder the more niche they are.

I wrote in my book "Memes Make Millions." I couldn't make a hockey meme if you paid me $10k (Idk anything about hocker), but me and my team cook up marketing memes like crazy because that's the niche we get.

Right now me and my team are currently challenging Zuck to set up a pixel live on Meta Business Center. Only marketers get the pain of this which is why it’s only funny to us. It's better to be famous in your niche than just viral.

You’d think of me as the meme marketing guy I'm always trying to get everything to go viral, but I'm actually not.

I just try to post bangers for me and my friends on the internet, and sometimes they go viral and sometimes they don't.

If you see somebody who promises that they know how to go viral every single time, it's because they're botting it or paying people.

Nobody has the magic formula to virality, not even Gary Vee.

Gary Vee on AI x Influencers in 2026:

This is now becoming undeniable.

I remember like 5 years ago when that first AI influencer went famous and got brand deals from Pac-Sun and it felt like magic or something only a 7-figure marketing agency could cook up, but now anyone can do it.

You can even cook up 10 AI videos on my dumb software Memelord.com for $20/mo. I don’t even say this to promote us, it’s more the fact that it’s so goddamn cheap to do now. If you want to stand out against AI influencers, you need to be authentic and unhinged and weird AI can’t do it (that’s been my entire thesis building Memelord).

A room full of 200 beauty influencers who yap for a living went silent.

Shit was hilarious. I don’t got much else to say except it’s true af lol.

Gary is extremely bullish on AI influencers for live shopping. “They’re prettier than you and they’ll work 24/7 shifts.”

How do you stand out? You be so unhinged and authentic AI can never replace you (cough cough the memelord.com thesis)

My thesis for Memelord has always been: be so unhinged and authentic that AI can never replace you. This has remained true and will always remain true.

3 years ago, when ChatGPT came out, I doubled down on only writing about my adventures. I don't write case studies. I just write about my unhinged, real-life adventures that nobody else can take away from me.

I wrote about partying with Peter Thiel and billionaires in Miami, launching a fake viral boycott of Celsius, quitting my job and going founder mode, and much more.

My thesis is absolutely correct and becoming more correct every day.

Be authentically you. Be unhinged. Be real and people will love you for that (or hate you). All good either way. At least you’re not AI. Tell me, can AI get 24M views reading a book like this on the subway????

Gary Vee on Community in 2026:

This hit the room like a freight train.

Most of the people there were just chicks looking for attention on Instagram or to get called hot. It was like a self-awareness bubble just burst.

Meanwhile, me, I’m just a goofball memelord doing it for the love of the game and to help all my homies make some funny money. I was laughing my ass off at their faces. They ain’t real internet kids, half of them are probably escorts lol.

How much do I love my internet homies????

We rented out a movie theater in NYC on April Fools to watch Instagram Reels on the big screen. Apply here to join.

Come through on April First

thank u memelord.com

new memelord AI meme API goes hard

jonny depp just like me fr fr

Thanks for reading memelords.

Create some cool shit this week.

Jason “The Memelord” Levin

Founder of Memelord.com

iOS app learnings Pt. 1

Jason Levin — Sun, 08 Mar 2026 15:05:20 +0000

Sup memelords,

2 weeks ago, we launched our iOS app Memelord Mobile.

So far so good.

The signups won’t stop coming in.

literally me

This was my first iOS app ever so I’m gonna share some learnings so far below.

Building this app was a true labor of love.

If you download it, you’ll see what I mean.

The attention to detail.

The UX.

The easter eggs.

The App Store screenshots below.

Not gonna lie, we absolutely cooked and I’m proud.

Download it here if you haven’t

1. Solve your own problems first

Thank you memes

This has been my entire philosophy building Memelord from day 1 to our $3M raise.

Built something that solves your own problems first.

Then use the magic of the internet to find people like you.

I wanted to get alerts of the newest trending memes so I wouldn’t have to doomscroll for new memes all the time. And I wanted them to show up on my canvas and have unlimited AI weird tools. Kinda like a mix of Google Alerts for memes and Adobe.

So that’s what I built.

The plan was always to build an iOS app but I didn’t know how and I didn’t have the money, so I started Memelord with a daily newsletter for hot memes for $6.90/month. Then I watched some youtube and drank some red bull and built a no-code meme editor to $100K ARR. Then I raised the $3M and boom now we have the iOS app.

I built exactly what I wanted BY ANY MEMES NECESSARY.

People told me I was crazy, but it turns out I’m not alone. The world is full of crazy memelords who want to make millions being funny on the internet too.

I get meme alerts anywhere I go now

I wake up everyday grateful as fuck I get to build something I love because I didn’t sell out and copy someone else’s vision for a quick buck. In today’s AI age, anyone can build apps now, but can you build ones you love using?????? Can you wake up everyday grateful to work 14 hour days? Are you proud of what you built??? It’s much harder.

I see a lot of people just building lame slop apps or copying other people’s apps that they don’t even want to use just because they can now. It’s lame and lazy. It solves no one’s problems including the creators of the app. Build something you love that solves your problems.. It’s much harder, but you’ll feel much better about yourself.

Now I can get notifications for new hot memes and drop bangers from a boat!

NEW MEME ALERT JUST HIT!

2. Obsess with the craft.

In the age of AI slop, be a software craftsmen.

Sure, AI can vibe code some slop app nowadays in minutes, but real craftsmen don’t want slop. We want art.

My grandpa always told me “measure twice, cut once.” I feel like a lot of people these days ain’t even taking the time to measure bro.

Make art, not slop.

Some specifics of what I mean here:

Good UX design is hard, embrace the pain

Good design is clear thinking.

Clear thinking is hard alone. Clearly thinking about how your app will be used by millions of people of all ages and languages is very hard.

The amount of thought and arguments that goes into where to put a button is like 72 different decisions. If I put this here, is there room for this? Will it be clear for our customers? What is prioritized? What makes us the most money?

UX design is so hard, but the thought exercise of it has been the most fun part of building Memelord so far. It feels like new levels of my brain unlocked. Just a year or two ago, I was writing full-time and now building apps it feels like a brain blast!

figma insanity

more figma insanity

Haptics matter way more than you think.

I didn’t even know the word “haptics” until we started building this.

It’s those little vibrations you get when you press buttons.

It’s just a straight hit of dopamine. We filled our onboarding with cool haptics and animations as our icons float around and people love it (too much maybe???)

Onboarding is condensed storytelling.

Feature #1

Outcome

One of our angel investors loves to say “making money is downstream of storytelling”.

While he’s usually referring to fundraising, an iOS app onboarding is one the most condensed version of this.

Can you tell a story about your app’s features and their outcomes in such a way that people want to sign the fuck up?

The amount of times we designed and redesigned this onboarding is disgusting, but it paid off. I’m proud af.

It's like comedians workshopping a joke for years or a good storyteller who actually cares about what their audience hears and not somebody who just yaps for the sake of yapping at a party.

Put some thought in to tell a good story and people will appreciate it and pay you.

3. Every app you’ve used is made by people no smarter than you (often dumber).

Me and my team of dumbasses who never built an iOS app now on a boat in Miami

This was something I had to keep saying again and again to my team.

If some dumb 17-year-old kids can launch apps, so can we.

I don’t know how to code. None of my engineers had ever built an iOS app before. My CTO worked in the government this time last year.

But you can just learn things and figure them out.

yeah, there were a lot of challenges, both on the code side and dealing with the annoying app store approval process, but all I kept saying to my team was, "If other people figured it out, so can we? Everything is figure-out-able."

Memelord is officially everywhere now.

All because we just kept going.

It’s just the beginning.

Memelord Mobile is officially everywhere

thank u memelord.com

Not a meme but I met one of my heroes Gary Vee

Also me

Thanks for reading memelords.

Create some cool shit this week.

Jason “The Memelord” Levin

Founder of Memelord.com

Have you downloaded the Memelord App???

Jovian Gautama — Wed, 18 Feb 2026 02:59:55 +0000

Sup memelords,

In case you missed it: Memelord is now on mobile.

Today we officially launched the Memelord iOS app on App Store.

Here’s Jason with a quick preview on what’s in the app:

With Memelord Mobile, you’ll get:

Meme Alerts: instant notification when a new meme template is trending
Meme Editor: dank meme editor to caption and edit your memes
Unlimited AI edits: make your memes 10x funnier with AI
Meme Libraries: collection of the hottest and classic meme templates and videos.

All in ONE APP.

Get it at: memelord.com/app

Want to have a quick tour on what’s inside? I made a quick video demo-ing the app on our Youtube channel.

But honestly, there’s nothing better than experiencing it for yourself.

We have a 3-Day Free Trial where you can try it out for free.

Download Memelord Mobile today

Already a Memelord user? You can just go to App Store and download the app for free.

Create some cool memes this week.

Jovian ”The Child Labor” Gautama

VP of Memes of Memelord.com

Memelord iOS app is here.

Jason Levin — Tue, 17 Feb 2026 15:32:50 +0000

Sup memelords,

TODAY IS THE DAY WE ALL BEEN WAITING FOR.

Memelord Mobile is officially live on the App Store 🫡

The Current Thing is worth millions.

That's why you need Meme Alerts.

memelord.com/app

When aliens invade, are you gonna run inside????

No, there's no time.

You need to make memes, go viral, and capitalize on the current thing

Start getting meme alerts today.

"Wait, I click a meme alert, then what?"

Boom, the new meme is in your editor!

Caption it
Face-swap
Do unlimited AI edits (yes, unlimited)
Plus 1-click magic AI filters (Wojakify, bust-down, more)

Our only mission: decrease your time-to-meme

Memelord Mobile

Download here: Memelord Mobile.

Jason "The Memelord" Levin

Create some cool shit this week.

Jason “The Memelord” Levin

Founder of Memelord.com

Memelord.com Product Updates - January

Jovian Gautama — Wed, 28 Jan 2026 16:01:06 +0000

Sup memelords,

Jovian here, the VP of Memes and (legal) child labor of Memelord.com.

The meme team has been shipping so hard they forgot to eat and sleep. Our CTO has not eaten solid food for 3 weeks and been marching on with a diet consisting of by Red Bull, creatine, and IV drips.

Without further ado, here’s all the cracked stuff we’ve been working on:

AI Layer Slicing Tool

You can now slice and dice your memes on memelord.com.

Memes are always about remixes and with this tool you can easily slice up a meme template and combine it with another templates. It’s like a meme polycule( Shoutout to my friends in San Francisco.)

This is a feature I’ve been asking for since Day 1 of memelord.com. You can now cancel your Adobe Photoshop subscription (IF YOU CAN) because honestly fuck Adobe.

Brand New Meme Canvas

Remember I told you how our CTO has been on a diet of nutritional liquid?

This is the result. An absolutely sick brand new canvas that’s (in his words) 100x faster than the old one.

We have a revamped sidebar, new cracked AI tools, more intuitive canvas, and a cool new WordArt tab that will give our millennial users a flashback to the days where we don’t know what the fuck is ”vibe coding” or “Salesforce”.

Now that the canvas is upgraded, our CTO can probably eat some food again. Or maybe he hates his life now. Who knows.

10x Better Mobile Experience

People keep asking “When’s mobile?” but nobody ever asked “How’s mobile?”

Good news, you can now make memes seamlessly on memelord.com in your mobile browser.

It’s fluid, smooth, and satisfying just like your stool when you sit down in the toilet to make memes with on your phone.

Here’s a secret: this a precursor to something bigger, better, and faster in the STORE.

That’s our January product updates!

We have an even bigger surprise for you in the next following weeks.

The team is cooking something that has been the #1 product request since the beginning of Memelord.

Curious? Try out memelord.com for free to get first access to the big thing.

Til next time

Thanks for reading memelords.

Create some cool shit this week.

Jovian “The Child Labor” Gautama

VP of Memes at Memelord.com

2026 Marketing Predictions

Jason Levin — Thu, 01 Jan 2026 15:53:13 +0000

How 2026 is feeling

Sup memelords,

Y’all know I'm the founder of memelord.com and I'm known as the "unhinged marketing guy".

So all I'm saying is this is NOT gonna be your normal boring marketing predictions.

Here's my 2026 marketing trends predictions on: gambling, degeneracy, vibe coding, patriotism, Timothee Chalamet, memes, guns, movies, and sex (read until end for Sydney Sweeney ads):

#1: Rise of the “Marketing Engineer”

No-code → $100k ARR → $3M Seed Round

I built memelord.com

to $100K ARR and then raised $3M all without knowing how to code.

Let me say this first before you do: I am NOT unique!!

I think we'll see a lot more people like me in 2026: marketers who have good taste and distribution hacking together software.

With AI and vibe coding tools getting better every day, marketers are able to ship their ideas they usually would’ve needed engineers for.

Every marketer on my team is vibe coding tools and prototypes. At this point, it's a requirement for being on my marketing team. Marketers ship. No excuses. If my dumb ass can do it, so can you. Teams will get smaller as expectations rise of each individual employee.

While I still don't know how to actually code, I spent this Christmas drinking coffee and learning Cursor and even CTO said I’m cooking:

Got Cursor and also a new suit for Christmas

Expect to see a lot more crazy marketers like me making software and raising money this year.

#2: Resurgence of Movie Marketing

Everybody knows that movie theaters have been falling due to streaming.

But this year, I think we'll see a resurgence in movie marketing in 2 big ways:

Timotheé Chalamet is going 10,000% hard

Between his "I want to be one of the greats" speech and his legendary Marty Supreme marketing run, actors are feeling inspired and envious of Chalamet.

This is good for movie lovers.

I expect actors to start trying harder in their movies and marketing like madmen just to keep up with Chalamet. It's like Roger Bannister breaking the 4-minute mile barrier. Nobody knew an actor could market and perform like this. Now that we know it, it sets the pace for everybody else. Competition is good for movies just like it is for business

And before you go saying, "Oh, Timothee Chalamet can't save Hollywood," let me remind you, he is Lisan al-Gaib….

Letterboxd is on the rise.

What is LetterBoxd?

It's a movie review site mixed with a social network.

And here is their organic traffic over the last 5 years....

The existence of long degeneracy implies the existence of short degeneracy.

Why is Letterboxd growing?

Here's the weird true answer.

Writing movie reviews is the flex for over-educated under-fulfilled people

In today's world where people's attention spans suck and everyone is doomscrolling slop, people are seeing the act of watching movies and writing reviews about them as a form of fulfilling "deep work".

Before TikTok, sitting around and watching movies was lazy for stoners. Now it's a form of deep work and practiced focus. Letterboxed is a hedge against brainrot and degeneracy.

Have we fallen off as a society? Absolutely man. But hopefully we get some good movies from this.

#3: “Shorting degeneracy” → $$$

The existence of long degeneracy implies the existence of short degeneracy.

An essay recently went viral on Twitter about being “long on degeneracy”.

The idea: We have a gambling epidemic in America on the rise. Screen time addiction is through the roof. And oh yeah, AI girlfriends are here.

While many entrepreneurs are building in the long degeneracy space, I think we'll see billions of dollars created in the “short degeneracy” space.

For every problem degeneracy creates, there is a solution to be made.

I expect a lot of funding in these categories this year and apps by solo hackers who are fucking around solving their own problems.

#4: Pro-Americana Branding is in

Last July 4th, I boycotted the energy drink Celsius to change their name to Fahrenheit because "America fuck yeah"

My viral 10M+ view Boycott Celsius breakdown

I think we're going to see a lot more Pro-Americana branding like this this year. Being a patriot is officially cool again (it always was). But now it's safe.

Brands are already leaning more into Americana.

With the 2026 Olympics coming up, Ralph Lauren already dropped their collection. I'm seeing it around New York, people wearing Ralph Lauren Americana proudly that they wouldn't a decade ago.

via Ralph

If you believe that fashion is at the forefront of culture like I do, then expect other brands to follow like lemmings. Speaking of lemmings...

#5: Next president is a memelord

At first, it was just Trump and the right posting memes.

But Gavin Newsom and the Democrats are learning….

I'm not going to say I fucking called it, but I fucking called it. Here's an article about me in Slate from August referring to Gavin Newsom's memeing.

via Slate

Newsom is leaning into being self-deprecating and unhinged humor.

Self-deprecating humor from a handsome fella never fails

His team must have hired some memelords because they are posting some unhinged shit on the cusp of the internet.

Newsom hates Trump so much yet he wants to be him so bad.

He'll never be as funny, but he can be crueler and hotter. In fact, the scariest part about Newsom to me is that he's so goddamn hot. My wife knows Newsom is evil, but even she thinks he's hot.

For fuck's sake, I even think he's hot. It's terrifying.

And speaking of sex appeal....

#6.9: A lot more sex ads

Good genes.

Okay, now the moment you've all been waiting for.

Throughout the entire history of marketing, sex was a huge part of it.

It's literally called "sexvertising". Sex sells. Everyone knows this.

And then America got extremely politically correct and suddenly it was fat non-binary people on billboards for a weird 3 years.

Well, it turns out fat non-binary people don't sell hot girl's lingerie very well.

And now everyone's on Ozempic and skinny and feeling sexy.

Add in the fact that the political climate is leaning towards based anti-cancel-culture and what happens?

You get boobs back in ads.

Hell yeah, brother.

American Eagle woke up to this and hired Sydney Sweeney.

And instead of caving like a little bitch to every critique, the brand and Sweeney doubled down.

More sex ads in 2026.

memelord.com, bangers only

The 2026 Meta: The most entertaining thing is the most likely.

The world trends towards entertaining.

When Elon tweeted this, most people thought it was a joke.

But he wasn't joking.

The rise of gambling. The rise of presidents posting memes. More sex. Etc.

The most entertaining thing is the most likely.

If you want your brand to be the most likely to win, then you have to be the most entertaining. It is the beginning of the age of memetic warfare, and that is why we are building memelord.com.

“Wait wtf is Memelord????” if you’re new here you may be wwondering

"Canva of memes"? You mean "Canva on crack"?

Memelord.com is "Google Trends for memes" mixed with "Canva on crack".

If you want to stay up to date with marketing trends, join the 1000s of CMOs and social media managers at public companies and unicorns using memelord.com

Happy New Year

Cheers to many new memes.

And for a recap of the best memes from last year, check out this video from our team…

Jason "The Memelord" Levin

Create some cool shit this week.

Jason “The Memelord” Levin

Founder of Memelord.com

"Let's teach nerds how to party"

Jason Levin — Sun, 14 Dec 2025 15:50:06 +0000

“Let’s teach nerds how to party”

Sup memelords,

Slow Ventures wrote us a $1.5M check at memelord.com.

So it shouldn’t be too surprising Slow are masters of meme marketing as well.

A lot of people think that VC firms need to be stuck up and boring, but Slow Ventures goes completely against that (and they’ve invested like $1B 🤯).

In the last 2 months alone, Slow has:

taught tech nerds how to eat caviar
dropped a funny book for toilet-reading
started using memes in their newsletter (I may have had something to do with this 😉)
rented out a movie theater in NYC just to watch a banger movie to the boys

I’m gonna break down how Slow Ventures is out-marketing any other VC firm and how anyone can do the same even without millions. In fact, I’m gonna give you 3 actionable marketing ideas anyone can use even if you’ve only got $100 to your name.

Warning: you must be scrappy and silly!

Teaching nerds how to party and eat caviar:

Our lead investor Sam Lessin (left)

This is our lead investor Sam looking dapper as ever.

And last month, he and the Slow team hosted an event teaching tech founders how to party and eat caviar. Why???

Because the average SF tech nerd can’t make eye contact and despite the internet, yes, it’s still important in business. Because in the age of everyone using AI chatbots, the real arbitrage is personal relationships and IRL events. Because if you’re going to be a billionaire, you better know how to fucking party.

And oh yeah, because it’s great marketing for Slow Ventures.

Yes, VC firms do need to market too.

I know this is shocking. This came as a huge surprise to me early in my startup career too, but VC firms need to get dealflow (why every VC and their brother has a podcast). And just like any marketing, it’s good to offend some people in order to find the right people. If you’re a VC firm for everyone, you’re a VC firm for no one.

This etiquette class perfectly nailed the strategy.

The people who get it loved it. It went viral. Got a lot of press. And me and my team thought it was the coolest thing ever.
The people who didn’t get it hated it. The class got a lot of flack especially from the stuck-up pretentious Y Combinator crowd who thought it was too unhinged. Uh, well most of them haven’t felt the touch of a woman since their mother.

I texted Jack Raines at Slow who helped orchestrate the class, and here’s what he said:

Some of you might even remember Jack was a viral memelord and writer featured in my book Memes Make Millions before he became a VC!!!

So what did Slow do when the class went viral?

They doubled the fuck down.

Writing a book about etiquette

In my 2023 book Memes Make Millions, I wrote about capitalizing on “The Current Thing”

When a topic is “The Current Thing” on the internet, you need to capitalize on it ASAP. Make content, yap, do whatever you gotta do. Because when it’s gone, it’s gone.

Ever notice how there’s more new memes per day than the early 2010s? The Current Thing is switching faster than ever and if you don’t capitalize on it fast, you’re fucked. (This is what led me to build the Google Trends for memes memelord.com).

This is crucial for any marketer to understand.

And it’s doubly crucial when you yourself are the current thing.

When you become “The Current Thing” you need to capitalize on it HARD because it’ll be gone fast. Sacrifice sleep. Drink coffee. Do whatever you need to. I did this during my raise and all the hit pieces. I tweeted about it non-stop, I didn’t sleep, I met the mayor, and I brought in a couple milli in a week for the business.

When you are “The Current Thing” you need to capitalize on it fast. Because it’ll be gone by next week. Sam and Slow nailed this perfectly.

Within a few weeks of the viral etiquette class and press, they dropped a quick guidebook Modern Etiquette in Technology, Finance, Society, and at Home: A Slow Ventures Handbook. It’s a quick fun 1-hour read about why tech nerds should get their shit together and learn how to act at parties. I bought it, read it, and immediately took my girl out for oysters and caviar to practice. 10/10 recommend.

Modern Etiquette in Technology, Finance, Society, and at Home: A Slow Ventures Handbook.

The rumors are true.

I’ve been personally cooking up some memes for Slow’s newsletter Snail Mail 1x/mo.

So why is a serious VC fund posting memes in their newsletter????

Besides the fact they invested in memelord.com and it looks pretty good to have our logo in there, there’s 3 big reasons:

Memes drive up open rates and click-through rates for newsletters. Slow's marketing team saw that including memes drove up their click-through rate and open rate. It's the same reason why I include a "Memes of the Week" section at the end of this newsletter for 3 years straight. And why the newspapers always have a funny section!! People read to get to the funny! Post the newest trending memes from memelord.com in your newsletter and people will open it every week because you’ve got the newest funniest sauce.
Memes help you express complex ideas quickly. Pictures speak 1,000 words, memes speak 1 million. Or in the words of Elon, “memes are the most information-dense form of communication”. Got a complex new startup idea? Trying to explain a movement going on in your industry? Put it in a meme so simple anyone can understand.

via Snail Mail

Their reader-base (VCs, investors, and billionaires) like memes too. It's not just 14-year-olds. Often, the smarter you are, the more unhinged your humor. Laughter is just part of human nature. If you think you're too smart for memes, I'm afraid it's probably the opposite.

And speaking of unhinged high finance billionaires….

Slow rented out a movie theater for the fuck of it

On Wednesday night, I went to see Margin Call at a private showing by Slow.

They literally rented out a movie theater just to show a dope finance movie because they think it’s a good movie about decision-making.

How do you attract like-minded founders you might want to invest in?

Show a movie that you think encapsulates your belief system. Boom. Again, the goal here is to find the people like you and purposely isolate those who aren’t (I know that sounds harsh but that’s the reality of marketing).

Anyone can do this (even without renting out a movie theater).

3 ways anyone can market like Slow:

Throw events. Look not everyone can rent out a place to eat caviar and watch high finance movies. But anyone can throw an event. Hell, I hosted a fundraiser at Chipotle for free when I was 15 in high school and had 50 people show up! Anyone can do this. Start small. 10 people at your place or a coffee shop. Small is better than nothing. Have 5 friends over to talk investing. Be the connector and host. I wrote a piece about this 3 years ago in a piece called Party Marketing for Startups and I think given AI, it’s even more important. Expect more events from Memelord in 2026 (I already rented out spot for first one).
Post memes in your newsletter. Start a newsletter on a platform like beehiiv. Post memes around your niche at the end of the newsletter so people read all the way. If you can’t think of memes, use our magic AI meme generator and it’ll cook you up dank memes. Anyone can do this. How do you get readers in the first place? Uh obviously post memes. I did a whole seminar on this for beehiiv too.

Be more controversial. Post your hot takes and beliefs even when they piss people off. If you think that tech nerds need to get laid, then say it. You’ll find the right people who agree with you. This is completely free. Just write bangers. Yap bitches yap!! It may change your life (it did for me) The world is a big place. Some people might hate you, but who cares. I mean look at memelord.com. Yes we have a lot of enemies, but a TikTok just went viral about us with 100k+ bookmarks alone. The internet is a big place. When you’re genuinely yourself online, you find your people. Fuck everyone else.

thank u memelord.com

Thanks for reading memelords.

Create some cool shit this week.

Jason “The Memelord” Levin

Founder of Memelord.com

MEMELORD BANNED IN THE UK??

Jovian Gautama — Thu, 11 Dec 2025 21:38:03 +0000

Sup memelords,

Are you the kind of person who doesn’t like to read?

Do you prefer moving things and sounds instead?

Well we got good news for you brothers and sisters.

We just officially launched Memelord Technologies Youtube channel.

Our very first video is our misadventures in London trying to get Memelord unbanned.

What’s gonna be on the channel? Other than stuff about the software (e.g. tutorials, updates), we promise you it’ll be fun and entertaining.

Subscribe and watch our very first Memelord Youtube video now.

Create some cool shit this week.

Jovian “The Child Labor” Gautama

VP of Memes at Memelord.com

God Save The Memes

Jovian Gautama — Wed, 10 Dec 2025 22:27:34 +0000

Sup memelords,

Last week I went to London on a “business trip”

And by “business trip” I mean I put memes all over the city.

BBC should hire me.

It was a fucking blast.

Not only I spent company money on stupid shit (shoutout Mercury for the credit card), but I also recorded it!

Want to see it first?

Subscribe to our brand new Memelord Youtube channel

We’ll be pushing meme videos, tutorials, and more unhinged funny content there. So make sure you be the first!

Okay so what did I do in London actually? Let’s dive into it mate

Day 1

Arrived mid-day in London. The skies are gray because of course it is. It’s raining too.

Checked in at hotel, found a coffee shop near the Paddington station. Yes it’s the place where the bear live.

Ordered an Earl Grey Tea just like what Brits do. Sip a cup of tea. Reflecting the fact that I’m sipping a tea in London.

I couldn’t believe I am here. I was a poor kid growing up in Jakarta, Indonesia, and somehow making memes and being funny on the internet brought me here.

Lots of things to build, lots of memes to make, but I’m grateful.

Had dinner with a friend from college in Taiwan. Reminiscing how fucking crazy it is how we made it this far.

Had a hearty conversation, I explained to him what my job is and what memelord.com does.

Then he told me he almost joined the Lily Phillips 100 men line and how he regretted not doing that. His strategy would be to line up early and bring coffee to Lily. Funniest shit I’ve ever heard.

Walked back to the hotel. It’s still fucking raining. Made memes on the hotel bed.

Someone pinged me on Slack. It’s the X #1 Memelord, my co-worker and friend @nocontextmemes.

I’m meeting him tomorrow and he came up with a dank idea.

I love my teammates.

I’ll bet my life savings that we are genuinely the funniest tech startup team on Earth right now.

London I am arriving.

Day 2

Met the legend @nocontextmemes. Censored his face because none of you can take it. It’s like seeing the face of a biblically accurate angel.

Yes we walk around in London like this.

We headed down to our first destination: the Church of Scientology. Made a skit that I’m here to visit our biggest client.

Is this true? Is it just a bit? Is Tom Cruise actually an active memelord.com use? I can’t tell you unless you sign up for the software

Just listened to 3 hours of lecture at the Church. Is it useful? Let’s just say I won’t be taxed by the government for the next 20 years.

We then head down for lunch at the Cock Tavern. If you think British people aren’t funny, think again.

They serve good sausages.

Filmed more videos for our “business trip” (lol). Found out that Memelord.com is actually banned in the UK. What the fuck?

Absolutely disgusting.

Want to see what our UK website looks like? Check it out for yourself here.

🚨 Get viral with videos🚨

Building an audience on Instagram or TikTok? Meme videos are a cheat code

The problem is: sourcing meme videos on the internet sucks.

So we built a trending videos library in Memelord.com.

We scan the internet for the dankest meme video templates. All you have to do is edit or add caption, and boom.

Wanna go viral with meme videos?

Try out Memelord.com

Day 3

Tried to get Memelord unbanned in the UK but to no avail. Trying to figure out how to justify this “business trip expense” to Jason.

Met one of our Memelord.com power user and the Pizzaboy Dan. He’s probably the only Figma user in this world who can kill you with his bare hands.

Also made a new friend Gen Z friend who only talked in memes. Within 20 minutes of knowing her said “I made tons of 9/11 jokes but I wasn’t even born when it happened lmao.”

The kids are alright.

Oh she’s now unemployed so I made her walk around with Memelord stickers. I am a marketing genius.

Within 45 minutes of talking to Dan and Ana we’ve talked about:

Hating poor people
The logistics of Lily Phillips and Bonnie Blue “marketing stunts”
Hating French people

Went to Buckingham Palace to see if we can get Memelord unbanned in the UK.

No dice. We kept walking around and shot some funny videos.

We then keep talking and sticking memes all over London.

LONDON MEME-ING

It was a good couple of days in London.

The British can actually meme.

Up for a quickie?

Your idea to meme pipeline is now 10x faster.

Select a quickie meme, put captions, and boom you're done.

Make your own memes in less than 30 seconds, just like real quickies (at least my quickies).

Quickies in the elevator, quickies in the bathroom, quickies in your childhood bedroom. Anywhere you want anytime.

Try it out at Memelord.com

Support Your Bloody British Memelords

If you’ve been following Memelord for a while, you probably know make fun of the UK and British people a lot.

Not only because of the accent, but also because of the government ridiculous stance against memes and free speech

I’ve been living in the UK for 3 months now, and here’s what I found.

British people are funny as fuck.

I’ve connected with other memelords on X and LinkedIn, and these are the funniest people on earth.

Last week I talked to a Memelord.com power user and CEO of CompAI Lewis Carhart. He’s British in the USA, and he grew his startup via parody accounts and unhinged marketing stunt.

Satire and humor is rooted deeply in this country’s culture.

The Office was originally from the UK. South Park creators Trey Parker and Matt Stone have said over and over that Monty Python was a huge influence. Same with American comedians like Jim Carrey, Conan O’Brien, Judd Apatow. The list goes on.

This is a country full of Memelords and comedians.

But the government is making it suck for them.

The UK memelords I talk to actually love their country. So when I joke about “UK is arresting memelords,” I can see some of them get visibly annoyed.

Which makes sense. When someone talks shit about your country, of course you get annoyed.

But you also can’t deny that the UK government has made shitty decisions that make people think twice before posting.

In the UK, not all memes get you arrested.

Only what the government deemed as “offensive”

Freedom of speech created insane amounts of positive social change, gave minorities a voice, and helped topple oppressive governments.

13 years ago, the globally beloved Mr. Bean (Rowan Atkinson) made this point perfectly ago in his speech. At one point he said:

My London trip made me realize something: we at Memelord.com should help our UK memelords be even more unhinged.

If you’re not British and you enjoy free speech, support your memelord friends from the UK.

If you’re British, keep making the good shit.

God Save The Memes.

Thanks for reading memelords.

Create some cool shit this week.

Jovian “The Child Labor” Gautama

VP of Memes at Memelord.com

I went viral on Tiktok without knowing it

Jason Levin — Sun, 07 Dec 2025 16:25:36 +0000

surprise

Sup memelords,

Memelord.com went viral on TikTok this week.

What was the TikTok??? I’ll show you a sec.

But first: the best part?????

It was completely accidental.

I didn't plan it. I didn’t pay anyone. No AI slop or BS influencers needed. In fact, I didn't even know it was happening until my friend texted me:

I just built a product people love and people yapped about it.

Not gonna lie, getting a text like that is pretty scary. At first, I was like, "What did I do?" “Who did I insult?” But it turned out to be fantastic for business.

The signups are coming in faster than we can keep up (our announcement bot is literally glitching from multiple at the same time).

Memelord.com signups all day

“What was the TikTok?" you ask???

“Websites I can’t live without as a social media manager”

A social media manager customer of our product made a TikTok showing products that she uses. It now has almost 1M views, 99k favorites, and over 100,000 bookmarks.

websites that social media managers can't live without.

memelord.com mentioned completely organic

Seeing this screenshot made me so fucking happy you can't even understand.

You have no idea how much hard work and love we put into this product.

From our weird windows 95 design to building out fancy AI features to hours and hours of arguing and debating over random features that other people would think are a waste of time, we put our heart and soul into memelord.com.

And it’s a beautiful feeling people are recognizing it.

Considering that 18 months ago, memelord.com didn't even exist, it's surreal to be featured on a list of website that social media managers can't live without.

I literally started Memelord in September 2024!

Now, social media managers can't live without us.

WTFFFFFF.

But this wouldn't have ever happened if I didn't build a product for myself that I wanted as a social media manager.

Build a product for you first and then find people like you.

From 2021 to 2024, I was a social media manager for startups, so I built the exact tool that I wanted:

Text message alerts for new trending memes so I never miss a trend
A meme editor and video editor that has all the newest viral memes in there so I can edit super fast
Plus all the new AI tools in 1 place to make super unhinged fun shit

This became memelord.com

People ask me who would ever want this?????

Uh, well, I did.

I built what I wanted to exist in the world, and then used the power of the internet to find people like me. If you're building a product out there, build something for yourself as customer #1. I am and will always be power user #1 of memelord.com.

Because I was building it for myself, I did it my way.

And because I'm a weirdo, that means I did it weird.

Just 18 months ago, I had never built a product, and I was working at a company where they wouldn't let me touch the product at all.

I said "fuck it" and tried to do it myself.

I launched Memelord Technologies version 1 with some Red Bull and no-code (I literally don’t know how to code).

The story of how I built Memelord with no-code and Red Bull

And oh yeah, don’t forget I launched it with a $6.90/month micropenis plan with a tiny eggplant icon.

Pricing version 1

Some people told me I was stupid for having a “micropenis plan", but the right people loved it. We saw such explosive growth that I raised $3M for Memelord.

Then I designed memelord.com version 2 exactly the way that I wanted.

Again, people told me I was crazy. Some people hate the aesthetic. They said we should go more modern and slick. But I fucking love it, and it found the right people

There’s no shortcuts to building a product people love

There's a lot of shortcuts to viral marketing.

There's a lot of shortcuts to a sexy-looking product.

But there's no shortcuts to building a product that people actually love and are obsessed with and use everyday.

Our retention numbers and DAU are off the charts, our churn is lower than any startup I've ever seen, and our trial conversion rates are higher than any startup I've ever seen.

This always surprises people, but even me, the viral meme marketing guy, I believe that product must come first. If you don't have a good product, memes aren't going to save you. No marketing will save you. Marketing a bad product is like slapping lipstick on a pig. Take the time to build a good product, then go market it. That’s what we did.

There are no shortcuts for building a product people love except putting your heart and soul into it. In a world where AI can build anything, craft and love of the game are what will make you stand out as a product builder. So put your fucking heart in it.

And remember: if you're not sure what to build, stop asking other people, stop building stupid shit your heart isn’t into, and look inside yourself.

What do you need in the world???

Write it down. Really think about it. It can be 1 simple thing. Then go build it and use the magic of the internet to find people like you. The internet is a lot bigger than you think.

To anyone doubting how big your idea can be, check the number of bookmarks on this TikTok alone. It’s just the beginning of Memelord.com.

100,000+ bookmarks baby

thank u memelord.com

Our new marketing strategy: slapping stickers on unemployed girls.

Thanks for reading memelords.

Create some cool shit this week.

Jason “The Memelord” Levin

Founder of Memelord.com

Boring startup, viral satire, millions in sales

Jovian Gautama — Wed, 03 Dec 2025 20:27:33 +0000

Lewis Carhart, founder of Comp AI

Sup memelords,

What’s your first reaction when you hear about SOC 2 compliance?

Throwing up in your mouth?

Yeah me too.

SOC-2 is unsexy unless you get a little SOC-Tuah with some of your cybersecurity. And I don’t think that’d be too compliant…

I mean how about ISO 27001, HIPAA, or God forgive me, GDPR???

My reaction was that this space is boring enough to make me flaccid for two months straight. The marketing around this stuff has to be so painfully boring. I always imagined it feels like selling a piece of rock.

Yet this man proved me wrong.

Lewis Carhart is the CEO and co-founder of Comp AI, an AI compliance platform. He’s also an early power user of memelord.com.

With a meme-making brain and unhinged vibe marketing, he and his team somehow made Comp AI the only funny compliance company in the world.

All thanks to the power of memes and satire.

Their brand’s satire account drove millions in sales and is followed by billionaires like Palmer Luckey and Marc Andreessen.

And oh yeah, their number one salesperson got interviewed for a viral stunt by CNN, People Magazine, and Australia’s biggest morning show.

Henrick Johannson (satire account) + Comp’s viral stunt

Shameless plug.

If you’re a boring b2b SaaS and want help standing out like CompAI, I have good news.

The writer behind CompAI’s viral satire account just joined Memelord.

We are getting 10s of millions of views running satire accounts for unicorns in the most boring industries possible (HR, IT, Law, and more).

If you’re a B2B SaaS and want to see our Satire-as-a-Service deck, reply to this email.

Ok let’s chat with Lewis.

We talked about:

How to do unhinged marketing in a boring ass space.
The story of the viral wedding suit.
The automation he used to do marketing attribution during sales call.
The birth of Henrick Johanssen the VC parody account.
How you can follow the same marketing playbook.

Lewis: How are you enjoying Northern England?

Jovian: It’s so fucking cold man. I'm from South East Asia, I cannot handle this cold. It’s pitch black by 3:30pm, like, what? Jesus Christ. Anyways let’s get to it. Have you ever done meme marketing stuff before you started Comp AI?

I actually started following Jason a while ago. It was definitely before Comp AI and that opened my eyes a bit to meme marketing.

I've always been someone who likes shit posting. I enjoy memes. I think it's a good way of getting to know or building an audience.

And then the space we’re working in right now, the compliance space is like, super fucking boring.

Everyone else in the space is very conservative and not interesting. So I felt like, if we did something that is completely different to everyone else, like memes or trying to make a cool story around the industry and product, it would make us stand out more.

And I think that's, yeah, it's been like that so far.

Yeah, it’s literally the least interesting thing in the world for some people: compliance. Did you already have this realization from day one? That this is a boring ass space and you guys have to be funny?

I think it was more along the way. It became more obvious to me that we need to be funny, and it was just my kind of style of marketing anyway. I enjoy that side of it.

My co founders, not so much. They're much more serious.

Sometimes we argue on some of the brand and social stuff. I'm often just go like “Guys, just trust me on this one”

I've always tried to push for more memes and funny marketing stuff, and just be like, let's just see what happens.

There's got to be a good balance because obviously, we work in a high trust environment, right? People have to trust us to deliver things so they can show that they are trusted. So we can't take it too extreme.

But I think there really is a good balance to be found somewhere along athere.

When you have a silly marketing idea, how do you pitch your co-founders? I feel like a lot of marketers or startup founders have this problem: They have an unhinged creative marketing idea, but they don’t know how to sell it to the team.

You just have to try it and see if it works or not.

When we were first starting the company, I ended up buying the moon in Pieter Levels vibe-coded game, you remember that?

Oh yeah I remember that!

That was one of the earliest things that I spent some of our VC money on. So we raised a 400k angel check from OSS Capital, and I remember spending 5k on getting the Comp AI moon.

People were like, it's unhinged, it's stupid. It's not gonna work. You can't attribute sales to it. But deadass. We had our first ever customers mention it. They actually mentioned the moon.

The moon itself in the game wasn't going to bring anyone, but tweeting about it, making a meme around and keep telling people about “Hey I bought the moon in Pieter levels game for five grand.”

That's kind of like a meme in itself. You’re turning a situation into a bit of a meme.

That got us a lot of traction. I had like 250K views in total on X in one from buying that, right? It also got me like another 2000 followers in like a week.

It worked, and we built up this waitlist for Comp AI., and that's eventually how we got to success with everything.

The easiest way of figuring out if something is working for you is to literally just do it. See what works, see what doesn't, and then figure it out as you go,

🚨 Be Funny With Videos🚨

Want to copy Comp AI’s marketing strategy?

Meme videos are a shortcut to do so.

That is why built a trending videos library in Memelord.com.

All you have to do is pick a video, and add a specific caption related to your industry.

It’s that easy.

The best thing is: you can try it for FREE.

Wanna go viral with meme videos?

Try out Memelord.com

Let’s talk about the viral NASCAR-style wedding suit by your employee Dagobert. It was insanely viral. How did it happen?

It actually started as kind of a meme also.

Everyone on X knew Dagobert. He was an indie hacker and had built an audience over the years. Everyone was meme-ing on him because he wasn't shipping. He was never launching the thing he made.

And when he finally launched the product, I knew it was going viral because there was already attention around it.

So the first idea was to sponsor LaunchDay. I think I paid him like 500 bucks to be the first official sponsor.

Because we were a sponsor, Dagobert did a one-hour interview with us for the website to talk about Comp AI.

A week or two passed and he messaged me saying, “Hey, I’ve been thinking about what we talked about. I think I could sell what you’re selling.”

I didn’t think much of it. I was a bit dubious.

At the same time, he started selling logo spots on his wedding suit. Ironically, I didn’t buy a spot. I thought it was a dumb idea. I remember him asking if I wanted a spot and I was like, “Yeah, maybe not.”

He eventually reached out again saying, “Look, I sold all the spots. I really think I could sell SOC2 compliance if you give me a chance.”

I said, “You know what, fuck it. Let’s just try it.” -

I had zero expectations. He becomes our first sales hire and closes over 100k in sales. I was like, “Shit. He can actually sell.” That’s when I gave him a job.

He eventually added Comp AI to the back of his suit for free because he was excited to promote us. He’s doing huge numbers now. He’s actually in New York with me right now.

The suit went insanely viral. CNN covered it, People Magazine covered it. Did it actually bring in sales?

Yeah. We use an AI note-taker that joins every sales call. If someone mentions something like our X parody account (which we’ll talk later) or Dago’s suit, it gets attributed.

If they mention one of our billboards, it picks that up too. After the call it creates a deal in HubSpot and adds notes and attribution points based on the conversation.

The media attention pays off. I can’t give a specific number, but it definitely got deals over the line.

That's smart automation right there.

Yeah. In sales calls we can run reports against all the “hard to track” stuff like the suit.

Some people might forget they saw it, but the brand visibility is there. Even though our initial thought these campaigns are more about branding than direct sales, people have mentioned it on calls.

Any numbers you can share?

I can’t share a specific number, but let’s just say this: if I knew the result would be this good, I would’ve bought every spot on the suit. I would’ve covered it entirely in Comp AI.

I love unhinged ideas. This is the one I passed on. I didn’t think it would work. My expectations were like, “Maybe we’ll get a video out of it.” And that was it.

But the aftermath was crazy. He was literally in the office speaking to the biggest morning TV show in Australia. We had to connect to an Australian VPN just to watch it live.

We got backlinks from Business Insider, which I’m excited about. Helps SEO and brand awareness. It exceeded my expectations. I've told others I feel like an idiot for not buying a spot. It was a cool idea.

Win merch for making memes

Don’t want to pay for merch?

All good.

We just built Meme Streaks into memelord.com.

(This guy is gonna win some merch fr fr)

You do not want to see what’ll happen when you hit 69 days ;)

Let’s talk about the parody account Henrick Johansson, the European VC who keeps blabbering about compliance. It’s so funny. How did this idea come about?

There’s this guy called Charlie. If you’ve ever seen the Chase Passive Income account…

Yes, I know Charlie. We’re actually homies and I interviewed him for Memelord Magazine.

Oh brilliant. So Charlie made a post on X saying, “Hey, I will make an account for a brand.” I saw it. I didn’t even tell my co-founders. I DM’d him like, “Let’s try it.”

He sent a Stripe link. I paid. I invited him to our Slack. We chatted about ideas for a couple of days. Everyone hates Europe, and I’m from Europe, so I find it funny. I agree with a lot of the jokes.

So the idea is unhinged but on-brand. A VC who is super slow and obsessed with compliance. It grew from there.

Charlie told me he’s done accounts for different brands but has never seen one blow up this fast. It’s now followed by Marc Andreessen, Vitalik Buterin, Palmer Luckey. The biggest accounts in tech now follow Henrick Johansson.

It got about 25 million impressions in the first month. Now it’s at 25k followers.

How did you decide the angle? It fits the product perfectly.

Charlie did most of it. We talked a bit. I said it needs to be somewhat related to compliance, and he ran with it.

A week later he said, “Here’s the account. Can you give him a Comp AI badge?” And that was it. Henrick Johansson was born.

He already had the profile picture and everything. He knows exactly how to hit the tone to get reactions. People love it. It went from zero to 4k followers in a week.

The funny thing is he didn’t even know I was European because we only chatted on Slack.

When the account blew up, I said, “You know I'm from the UK, right?” He laughed and said, “No way. You’re doing first-hand research into Henrick himself.”

It worked so well that we just doubled down on it.

A week ago, a new coworking space opened in New York. They invited founders to check out the space. We heard about it, so we sponsored the bar and we made everything Henrick Johansson-themed.

Me and my co-founders love Old Fashioneds, so instead of calling it an Old Fashioned, we called it a “Henrick Johansson” because he’s old-fashioned.

We want people to literally say, “Should we go for a Henrick Johansson after work?” and everyone knows what it means.

I couldn’t go because I was in SF, but the team did. They set up a banner with Henrick’s face. There were QR code menus themed around him.

Surprisingly, so many people recognized him from X. People we’ve never met. Folks from big tech companies. Everyone was asking about Henrick.

I wouldn’t be surprised if this happened in SF, but in New York? I didn’t expect anyone to know this random parody account. So cool.

It seems like there’s a theme here. You do one or two unhinged meme things, like the wedding suit or the Henrick Johansson account, then expand them into posts, memes, videos, offline events.

Yes. We see what works and capitalize on it.

If the Henrick account didn’t take off, we’d have left it. But once we saw it blowing up, we said, “Okay, we have to double down.”

Another idea I’m thinking about is to get billboards in SF with Henrick’s face in Comp AI green saying something like, “I Only Trust SOC2 reports from Comp AI.” Every bus, every billboard.

Like when you drive into the city, everyone will know Henrick Johansson because they saw him on X.

Many startups and marketers, especially those in boring or safe industries, maybe even SMBs, are scared of doing out-of-the-box meme stuff. What advice would you give them?

I would say it’s not that deep.

You're probably going to offend some people by making memes or funny stuff. Some people won’t buy your product because of your marketing style.

But you can’t please everyone.

A lot of people will love it. Most people won’t be offended. They’ll find it hilarious. People like to buy from brands they connect with.

If a sales prospect said, “I didn’t buy because of Henrick Johansson,” they probably wouldn’t have become a customer anyway.

We have tons of European customers. Not a single one has said, “Henrick Johansson is offensive to Europeans.” They love it.

I've had so many messages from people saying they love Henrick Johansson — and they’re customers.

We’re in a compliance space where trust is everything, and this proves our approach actually builds trust.

It works. People understand it. Tech founders get it. That’s our ICP.

So my advice is: go for it. Don’t be scared of shitposting or meme marketing. People will enjoy it.

People like brands that make them laugh, that interest them, and that connect with them.

That’s a perfect place to end this interview. Thank you so much for your time dude!

Thanks for having me.

That’s the story of Lewis and Comp AI.

If you want to follow what crazy marketing they are up to now, you can follow Lewis on X.

Want to get up your startup SOC 2 compliant? Hit up Comp AI.

Want to try out funny marketing with memes? Try out Memelord.com.

If you like this piece, I’d love to hear from you!

Follow me @jovvvian or hit me up on LinkedIn if you’re nasty.

Thanks for reading memelords.

Create some cool shit this week.

Jovian “The Child Labor” Gautama

VP of Memes at Memelord.com

How to Make Money With Memes

Jovian Gautama — Wed, 19 Nov 2025 17:30:08 +0000

Sup memelords,

This week’s newsletter is from our Head of Meme Support. Yes it’s a real title.

Piet is one of the most cracked Memelords on our team, went viral a couple of times and Elizabeth Holmes (or a guy pretending to be her) called him a weird, weird man.

Today Piet is gonna talk about our Memelord Mafia affiliate program.

It’s one of the most generous affiliate programs on the internet right now, and Piet will tell you how it works soon.

Why is he called Meme Support? Because that’s literally what he does.

If you have any questions about us, or just want some feedback on your memes, you can reach out to him anytime on X.

But before that, we just shipped a HUGE update: Mobile Quickies.

You can now easily make memes on your phone with Memelord.

Here’s some update on what we shipped last week.

Quickies: Bang out dank memes in 10 seconds on your laptop or mobile.
Meme Streaks: Make memes 7 days in a row and get free merch.
Wojakifier: Our intern recently shipped a new useless tool. Please try it out so he can get some sense of achievement.

Now I’ll be passing the mic (or pen maybe?) to Piet

Hello Memelords, it’s Piet.

I am the Meme Support for Memelord and I’m here to tell you about our affiliate program.

It’s pretty normal for a company to have one, but our goal is selfish:

I genuinely want to see more memes on the internet. Memelord wants to make the internet a funnier, more entertaining place.

Why make rage bait when you can make people laugh? My coworker Matt who runs the meme account with 2.1 million followers @nocontextmemes said it himself in last week’s newsletter.

When you post memes people love, you’ll get nice followers, not angry ones:

Snippet from the interview with @nocontextmemes.

Now we want you to join the Memelord Mafia.

It’s the affiliate program where you can make real money by being funny.

How so? You get 25% of the user’s lifetime.

That means if you get four signups in a month, your subscription for that month is already covered.

If those users keep subscribing, you keep getting 25% every month until they cancel.

If they subscribe to annual? $105 cold hard cash to your account babyyyy

Imagine making money and making the internet a funnier, more creative place.

You can do both now.

🚨 Get viral with videos🚨

Building an audience on Instagram or TikTok? Meme videos are a cheat code

The problem is: sourcing meme videos on the internet sucks.

So we built a trending videos library in Memelord.com.

We scan the internet for the dankest meme video templates. All you have to do is edit or add caption, and boom.

Wanna go viral with meme videos?

Try out Memelord.com

“But Piet…I’m not an influencer”

Brothers and sisters, so am I.

Some of you might have the same question, maybe even a bit of confusion:

“How do I make content to promote this? I’m not an influencer.”

The beauty of Memelord’s affiliate program is simple:

You can create your content with Memelord itself.

Everything you need is already inside Memelord.

You can use Memelord to make the memes, videos, and posts that lead people to your link.

You make something funny, people enjoy it, they ask how you made it, and then you share your referral link.

Let’s break it down platform by platform, with examples so you can see exactly how it works.

X/Twitter

Today X is the home base for image-based memes.

Most of our users discovered us from X, and if you’re already shitposting there (or just getting started) and posting regularly, getting signups from your referral link is only a matter of time.

You can check the latest Trending Memes on Memelord and poast them with your own caption:

If you’re not sure about how to use the template, just click See examples:

You can also follow the latest Trending Narratives on X through Meme Alerts, newsletter which gets sent to you every day, and jump on whatever the timeline is obsessed with.

For example, this Bill Ackman tweet was making the rounds a couple of days ago.

You can then jump on the bandwagon just like these people:

When your post gets traction, you can plug Memelord on the replies.

If you want to increase exposure to your referral link even more, you can put it on your bio.

X is really now the biggest place to make memes on the internet.

If you are already online a lot, why not have fun and make money while doing it?

Instagram and TikTok

If you’re on Instagram or TikTok a lot, you’ve probably seen those funny Reels or videos where it’s just a clip with a meme caption on top.

It’s basically a cheat code to get views on these platforms. You don’t need to film anything. You just pick a video and add a funny caption.

Our founder Jason got more than 10M views from one meme video.

Before Memelord.com, finding video templates was a pain in the ass.

Most video meme creators just give up halfway through searching for meme video templates.

Either they couldn’t find the clip, or couldn’t find one where he could crop the caption cleanly.

Now with Memelord.com, if a video goes viral, it’ll be in our library.

How do you plug Memelord on Instagram? If you’re running a meme account, you can just include your link in your account. Simple as that:

You might not expect it, but LinkedIn is an underrated place for meme marketing.

There’s a huge arbitrage right now in being silly on LinkedIn.

When everyone is serious and straight-faced, being funny gives you an advantage. It’s low-hanging fruit.

Our VP of Memes and LinkedIn Lunatic Jovian has gone viral a few times just by posting memes there.

If you post memes on LinkedIn, you’ll instantly stand out from the rest.

Some of our users are already posting memes on LinkedIn and plugging Memelord.com.

Follow Bil on LinkedIn btw he’s funny af

Since everyone shows their real face there, the comments are usually nicer and it’s easier to connect with people.

If you’re a creator or startup founder, you can build your funny brand on LinkedIn and grow your audience while having fun with it.

Up for a quickie?

Your idea to meme pipeline is now 10x faster.

Select a quickie meme, put captions, and boom you're done.

Make your own memes in less than 30 seconds, just like real quickies (at least my quickies).

Quickies in the elevator, quickies in the bathroom, quickies in your childhood bedroom. Anywhere you want anytime.

Try it out at Memelord.com

Starting a meme account

If you want to make memes but keep it separate from your personal brand, you can start a dedicated meme account.

That’s what a lot of meme creators are doing now. They pick a niche, meme about it nonstop, and build an audience around that one thing.

Some Memelord.com users have even quit their jobs to become full-time Memelords.

Once you pick a niche, you can use Memelord.com to grab the latest trending memes or pull something from our Classics library to create your posts.

Want to make crazy funny AI videos instead?

You can also use Sora and Veo3 inside our video editor to make hilarious AI videos for your niche.

There’s a popular Instagram account that does exactly this.

They only post videos about a fictional dirt track and the chaotic life around it:

You really can’t go too niche. Pick something you love yapping about and make fun of it.

Don’t overthink it.

Honestly, you should underthink everything and just post.

Glad you asked my friend.

You can apply for the affiliate program here: https://partners.dub.co/memelord

It takes about two minutes, and you’ll have your own custom referral link ready to go.

If you feel like it’s overwhelming to start making memes, don’t worry.

You don’t need to become a full-time memelord overnight. You’ve already seen all the different ways you can plug your link.

Whether you’re posting on X, dropping meme videos on Instagram, being silly on LinkedIn, or even running a niche meme account, the content basically creates itself when you use Memelord.

You make something funny. People ask how you made it. You plug your link. That’s it.

Start small.

One meme. One video. One post.

The moment someone clicks and signs up, you’ll see how easy and fun this actually is.

If you have any questions, you can hit me up on X anytime.

I’ll see you on the other side, fellow mafias

Piet The Meme Support

That’s it from our Head of Meme Support.

If you want to join the Memelord Mafia, you can apply here.

Follow Piet on X for his dank memes.

Thanks for reading memelords.

Create some cool shit this week.

Jovian “The Child Labor” Gautama

VP of Memes at Memelord.com

MEMELORD MAGAZINE

New Memelord Features

1. Memelord now lives in your iMessage

2. AI and Meme Composer upgrades

3. Missions upgrades

4. HumorBench: we tested which AI is actually funny

5. New free tools

Jason “The Memelord” Levin

New Memelord Features

1. Social posting

2. AI workflow upgrades

3. New free tools

Jason “The Memelord” Levin

How to run a niche meme page for your brand

First, why should you run a niche meme page???

The Multi-Account Universe

The playbook: How to run a secondary niche meme page in 10 min/day using Memelord’s AI meme dealer

How to use Memelord to do this in < 10 min/day:

Jason “The Memelord” Levin

I faked a viral protest in France

Planning the protest:

The day of the protest:

Post-protest video + results + learnings

My two cents on viral stunts:

Jason “The Memelord” Levin

How I AI

Jason “The Memelord” Levin

I sponsored a hackathon for silly ideas

Jason “The Memelord” Levin

S*x hotline for memes, renting out a movie theater, and learning manners

Thursday 3/26:

Friday 3/27:

Saturday 3/28 (Silly Hacks)

Sunday 3/29

Monday 3/30

Tuesday 3/31

Wednesday 4/1 (Reels: The Movie)

Thursday 4/2

Jason “The Memelord” Levin

The internet is the new Hollywood

The internet is the new Hollywood.

Jason “The Memelord” Levin

I met Gary Vee last week

7 harsh truths from Gary Vee:

Gary Vee on Social Media Strategy in 2026:

Gary Vee on AI x Influencers in 2026:

Gary Vee on Community in 2026:

Jason “The Memelord” Levin

iOS app learnings Pt. 1

1. Solve your own problems first

2. Obsess with the craft.

Good UX design is hard, embrace the pain

Haptics matter way more than you think.

Onboarding is condensed storytelling.

3. Every app you’ve used is made by people no smarter than you (often dumber).

Jason “The Memelord” Levin

Have you downloaded the Memelord App???

All in ONE APP.

Jovian ”The Child Labor” Gautama

Memelord iOS app is here.

Jason “The Memelord” Levin

Memelord.com Product Updates - January

AI Layer Slicing Tool

Brand New Meme Canvas

10x Better Mobile Experience

Jovian “The Child Labor” Gautama

2026 Marketing Predictions

#1: Rise of the “Marketing Engineer”

#2: Resurgence of Movie Marketing

Timotheé Chalamet is going 10,000% hard

Letterboxd is on the rise.

#3: “Shorting degeneracy” → $$$

#4: Pro-Americana Branding is in

#5: Next president is a memelord

#6.9: A lot more sex ads

The 2026 Meta: The most entertaining thing is the most likely.

Jason “The Memelord” Levin

"Let's teach nerds how to party"

Teaching nerds how to party and eat caviar:

Writing a book about etiquette