Yes, it's true… We may be dropping the first-ever Smart Nonsense hat with our BFFs, Goorin Bros (legendary hat makers since 1895).

But here's the deal:

1) We don’t know which hat design looks best… so we’re leaving it up to you. Whichever hat gets the most votes… wins!

2) If we make them, the first edition will be a limited run.

Oh... and it'll be exclusive—so the winning colorway won't be available after it sells out.

Join the waitlist to get early access to pre-orders before the public — AKA first dibs on the hats before they sell out.

Morning Monopolists!

The original Monopoly game– 

Was ACTUALLY an ANTI monopoly game..

There’s spaces for the absolute necessity clothing:

Shelter:

Food:

Beggarman’s Court:

And my fav – The Slambang Trolley:

It’s called The Landlord’s Game

It’s a crazy story..

So, 1903.

We’ve got this lady Lizzie Magie:

Why Liz?

I mean, makes sense!

At the time, the US is OBSESSED with monopolies.

We’ve got railroad tycoons:

Banking dudes:

Oil barons:

Which, creates a problem!

Normal people are getting CRUSHED.

No no, like economically

So Liz has an idea!

She’ll make a board game to PROVE that greed sucks.

It’ll have properties you buy, rent you collect, and players going bankrupt.

And it starts spreading through colleges and activist groups..

But this dude Charles Darrow shows up and notices players don’t get the anti monopoly thing at all..

they LOVE THE FANTASY OF MONEY!!

So he cleans the game up. He adds dazzling names like Park Place, Pacific Ave, And Marvin Gardens:

Markets it as a rags-to-riches game, anddd now it’s the Monopoly we play!

Stay Monopolized,
Henry & Dylan 🌈

P.S if you enjoyed this lesson, forward it to a friend.

If you’re that sexy friend, subscribe here.

Yes, it's true… We may be dropping the first-ever Smart Nonsense hat with our BFFs, Goorin Bros (legendary hat makers since 1895).

But here's the deal:

1) We don’t know which hat design looks best… so we’re leaving it up to you. Whichever hat gets the most votes… wins!

2) If we make them, the first edition will be a limited run.

Oh... and it'll be exclusive—so the winning colorway won't be available after it sells out.

Join the waitlist to get early access to pre-orders before the public — AKA first dibs on the hats before they sell out.

Yes, it's true… We may be dropping the first-ever Smart Nonsense hat with our BFFs, Goorin Bros (legendary hat makers since 1895).

But here's the deal:

1) We don’t know which hat design looks best… so we’re leaving it up to you. Whichever hat gets the most votes… wins!

2) If we make them, the first edition will be a limited run.

Oh... and it'll be exclusive—so the winning colorway won't be available after it sells out.

Join the waitlist to get early access to pre-orders before the public — AKA first dibs on the hats before they sell out.

Morning Light Bulbs!

Look at that magical bulb of light that we take for granted.

It signifies a new idea..

A sudden breakthrough..

And being able to stay up into the wee hours of the night tricking your ancient brain into thinking the sun is still out.

Wow.

It’s a crazy invention, really.

And it almost didn’t work at all..

Let’s go to the 1800s. Here’s you:

Ya, the best technology of the time was like a candle.

Maybe an oil lamp.

So inventors all over the world are like:

Okay, try it.

Ya.

These first kind of electric lights, you attach a wire to a power source..

And run electrons through the tiny wire so it heats up and glows with light:

But they burn out immediately..

This is a huge problem! 

How do you make a filament – a tiny wire – glow white-hot, without melting or.. burning up??

Oh baby, Tom Edison enters the chat!

So Edison and his team take this filament and test THOUSANDS of materials.

Cotton, bamboo, hair, paper:

They all go up in flames.

So he has an idea..

The filament will be carbonized bamboo:

But most importantly it’s SEALED inside a glass, vacuum bulb.

Aka there’s no oxygen inside:

No way for the filament to combust!!

Stay Lit,
Henry & Dylan 🌈

P.S if you enjoyed this lesson, forward it to a friend.

If you’re that sexy friend, subscribe here.

Yes, it's true… We may be dropping the first-ever Smart Nonsense hat with our BFFs, Goorin Bros (legendary hat makers since 1895).

But here's the deal:

1) We don’t know which hat design looks best… so we’re leaving it up to you. Whichever hat gets the most votes… wins!

2) If we make them, the first edition will be a limited run.

Oh... and it'll be exclusive—so the winning colorway won't be available after it sells out.

Join the waitlist to get early access to pre-orders before the public — AKA first dibs on the hats before they sell out.

Yes, it's true… We may be dropping the first-ever Smart Nonsense hat with our BFFs, Goorin Bros (legendary hat makers since 1895).

But here's the deal:

1) We don’t know which hat design looks best… so we’re leaving it up to you. Whichever hat gets the most votes… wins!

2) If we make them, the first edition will be a limited run.

Oh... and it'll be exclusive—so the winning colorway won't be available after it sells out.

Join the waitlist to get early access to pre-orders before the public — AKA first dibs on the hats before they sell out.

Morning Great Walls!!

The Great Wall of China..

..is the ONLY manmade object you can see from space.

There ain’t no way..

Because 2,000 years ago.

Before China was China.

You’ve got all these rival kingdoms:

Building little defensive walls made from mud:

To protect themselves from–

Oof!

Ya, other nomadic tribes from the northern steppe.

This is happening a lot.

So China’s first emperor (Qin Shi Huang) unifies the country, and he’s all like:

So they do.

With HUNDREDS of thousands of soldiers, peasants, and prisoners.

But later emperors don’t care about the new wall so much.

So it kinda just starts decaying:

Untillll the Great Ming Dynasty shows up!

These guys come into power by rock-em and sockem-ing the Mongols away.

Then they turn the Great Wall into what we know today..

3,700 miles of fortresses:

Barracks:

And signal systems:

But the Great Wall’s like 20ft wide..

That’s smaller than a highway

Which of COURSE you can’t see from space!

Stay Wide,
Henry & Dylan 🌈

P.S if you enjoyed this lesson, forward it to a friend.

If you’re that sexy friend, subscribe here.

Yes, it's true… We may be dropping the first-ever Smart Nonsense hat with our BFFs, Goorin Bros (legendary hat makers since 1895).

But here's the deal:

1) We don’t know which hat design looks best… so we’re leaving it up to you. Whichever hat gets the most votes… wins!

2) If we make them, the first edition will be a limited run.

Oh... and it'll be exclusive—so the winning colorway won't be available after it sells out.

Join the waitlist to get early access to pre-orders before the public — AKA first dibs on the hats before they sell out.

MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

One idea per week. Zero fluff. Takes 3 minutes to read.

Join 60k readers at MarketingIdeas.com

Morning Triangles!

Say, why does everyone in the Bermuda Triangle–

Go missing??

Because 400 years ago, we’ve got this dude Christopher Columbus:

And..

Oh ya he was totally fine.

Ships had no problem in this area between Miami, Bermuda, and Puerto Rico:

But in 1945, these 5 US navy planes take off from Florida:

They get above the mysterious triangle..

And..

Their compasses got HAYWIRE!

They run out of fuel and ditch into the sea..

Newspapers publish this story saying “five planes vanish without a trace.” 

So this journalist EW Jones is like:

Coining the term ~The Bermuda Triangle~.

People LOVE it!

It’s scary..

It’s inexplicable..

It’s a great story..

But here’s the facts of the matter.

Out of 10s of thousands of accidents at sea..

There’s only been like 70 disappearances there.

It doesn’t even make the top 10 most dangerous ocean regions in the world.

It’s..a total myth!

Stay Alive,
Henry & Dylan 🌈

P.S if you enjoyed this lesson, forward it to a friend.

If you’re that sexy friend, subscribe here.

MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

One idea per week. Zero fluff. Takes 3 minutes to read.

Join 60k readers at MarketingIdeas.com

MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

One idea per week. Zero fluff. Takes 3 minutes to read.

Join 60k readers at MarketingIdeas.com

Morning Ancient Scientists!

Look at this buff robe guy:

So forlorn.

Probably because he couldn’t stop thinking.

That dude invented science, law, AND philosophy.

Aristotle..

Who the f*ck?!

Let’s take it back to 400BC. Ancient Greece.

You know, marble temples, togas, people arguing about all kinds of things they don’t really know yet:

Now, in the middle of all this is this little guy Aristotle:

And he’s different.

Because his Dad’s the doctor for the king.

Meaning Aristotle has access to cadavers and idk botany and stuff. Science.

But he’s too cool for the town’s school.

So he bops over to Athens to join Plato’s Academy, becoming the star student:

Bit of a problem with that..!!

Ya he was just annoying as all get out.

Soo they kick him out:

And he gets hired to tutor this cocky teenager named Alexander:

K dude.

But when Alexander starts conquering the entire world,

Aristotle heads back to Athens to open his own school – The Lyceum:

Where he just walks around lecturing

While his students jog beside him taking notes..

Stay Smart,
Henry & Dylan 🌈

P.S if you enjoyed this lesson, forward it to a friend.

If you’re that sexy friend, subscribe here.

MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

One idea per week. Zero fluff. Takes 3 minutes to read.

Join 60k readers at MarketingIdeas.com

MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

One idea per week. Zero fluff. Takes 3 minutes to read.

Join 60k readers at MarketingIdeas.com

Morning Geniuses!

You know the Vitruvian Man^

How about this one:

Mhmm mhmmm

The Mona Lisa.

The most famous painting in the world. Painted BY Leonardo DaVinci..

He was an architect, anatomist, astronomer, botanist, cartographer, engineer, geologist, hydrodynamicist, mathematician, theater producer, scientist, gay

..not that..that matters..

Who the F*CK?!

It’s the 1400s. Italy.

The Renaissance is popping off.

So everyone’s painting naked angels and inventing math

When– 

Out pops Leonardo in a tiny town called Vinci.

Get it? Leonardo DAvinci??

And this guy’s just on fire!

He’s drawing machines before they exist:

Sketching anatomy before people know how the body works:

He’s left-handed, writes in MIRROR SCRIPT so people can’t copy his notes:

Dissects dead bodies:

Then he starts….PAINTING…

He spends 4 years painting the Mona Lisa, but never actually finishes her:

But, there’s a problem!

He never builds any of these things.

He kinda just obsesses over something, thinks all day, then…

..onto the next idea

But this was novel! 

He was the first to treat 

like a 

And science like an art

He saw beauty in how things work.

So it’s no wonder, 400yrs later, his ideas like the submarine:

Tanks:

And the helicopter:

Came true!

Stay Inventive,
Henry & Dylan 🌈

P.S if you enjoyed this lesson, forward it to a friend.

If you’re that sexy friend, subscribe here.

MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

One idea per week. Zero fluff. Takes 3 minutes to read.

Join 60k readers at MarketingIdeas.com

Unknown number calling? It’s not random…

The BBC caught scam call center workers on hidden cameras as they laughed at the people they were tricking.

The BBC caught scam call center workers on hidden cameras as they laughed at the people they were tricking. One worker bragged about making $250k from victims. The disturbing truth? Scammers don’t pick phone numbers at random. They buy your data from brokers.

Once your data is out there, it’s not just calls. It’s phishing, impersonation, and identity theft. That’s why we recommend Incogni: They delete your info from the web, monitor and follow up automatically, and continue to erase data as new risks appear.

Try Incogni today and get 55% off annual plans with code SN55.

Morning Rosa!

Dang, Derd’s kind chopped.

He’s supposed to be this little lady:

Rosa Parks

Beautiful.

You know, like refusing to give up her seat to a white man on the bus, Rosa Parks?

Um..

I don’t know how to break this to you, but..

She’s not the real deal!!

Because in 1955, Montgomery, Alabama

There’s this 15 year old lady:

And she bops herself on over to a segregated city bus.

Takes her little seat.

When the bus fills up, and..

Uh oh..

One white woman is left standing..

Claudette?

Claudette?

Claudette, no..

This was THE turning point for the Civil Rights movement

But, Civil Rights leaders take one look at Claudette and are like:

So 9 months later, a 42 year old Rosa Parks trots onto the scene.

She’s an experienced Civil Rights Activist.

So activists ask her to sit on that same Montgomery bus in the ‘colored section.’

And when asked to move..

Now the movement’s ready to rally.

With all black riders boycotting the bus system for over a year.

Oh, and sadly, Claudette Colvin passed away on January 13, 2026

May she rest in peace.

Stay Protesting,
Henry & Dylan 🌈

P.S if you enjoyed this lesson, forward it to a friend.

If you’re that sexy friend, subscribe here.

Unknown number calling? It’s not random…

The BBC caught scam call center workers on hidden cameras as they laughed at the people they were tricking.

The BBC caught scam call center workers on hidden cameras as they laughed at the people they were tricking. One worker bragged about making $250k from victims. The disturbing truth? Scammers don’t pick phone numbers at random. They buy your data from brokers.

Once your data is out there, it’s not just calls. It’s phishing, impersonation, and identity theft. That’s why we recommend Incogni: They delete your info from the web, monitor and follow up automatically, and continue to erase data as new risks appear.

Try Incogni today and get 55% off annual plans with code SN55.

Keep Your SSN Off The Dark Web

Every day, data brokers profit from your sensitive info—phone number, DOB, SSN—selling it to the highest bidder. And who’s buying it?

Best case: companies target you with ads. Worst case: scammers and identity thieves.

It's time you check out Incogni. It scrubs your personal data from the web, confronting the world’s data brokers on your behalf. And unlike other services, Incogni helps remove your sensitive information from all broker types, including those tricky People Search Sites.

Try Incogni today and get 55% off annual plans with code SN55. 

Morning Rockets!!

You’ve seen this sorcery:

Ya how does SpaceX land and reuse its giant rockets??

Because for all of time, NASA rockets were one-time use:

You launch them

They make it to orbit

Thennnn….run out of fuel and fall into the ocean..

This is insane!

That’s like taking a Spirit Airlines 737 and..

..Ya. just flying it into the water.

So Elon Musk shows up.

And he’s like:

Okay smart aleck.

How then do you land a rocket that’s equivalent to a:

• 20 story building

• Weighing 500 tonnes

• On a 100ft wide landing pad

• In the middle of the ocean..

Well when it’s coming back from space, the rocket is moving faster than a bullet.

So the rocket FIRES its engines backward to slow itself down

Then these waffle-looking fins pop out

Steering the rocket, constantly adjusting to where the ship is.

It flies THIS very specific flight every single time:

Then at the very last moment, thrust is added to match gravity

So the rocket just hovers and lands gently at 0 miles per hour!

Stay Cute,
Henry & Dylan 🌈

P.S if you enjoyed this lesson, forward it to a friend.

If you’re that sexy friend, subscribe here.

Keep Your SSN Off The Dark Web

Every day, data brokers profit from your sensitive info—phone number, DOB, SSN—selling it to the highest bidder. And who’s buying it?

Best case: companies target you with ads. Worst case: scammers and identity thieves.

It's time you check out Incogni. It scrubs your personal data from the web, confronting the world’s data brokers on your behalf. And unlike other services, Incogni helps remove your sensitive information from all broker types, including those tricky People Search Sites.

Try Incogni today and get 55% off annual plans with code SN55. 

MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

One idea per week. Zero fluff. Takes 3 minutes to read.

Join 60k readers at MarketingIdeas.com

Morning Pigeons!

Now you might just think that’s a normal pigeon.

So how’s about this one:

Also looks fairly normal, right?

Think again..

One. Leg.

Why??

This little dude SAVED a couple hundred US soldiers in World War 1.

The year is 1918

Argonne Forest, France.

And there’s this US army unit pushing WAY too far forward against the Germans

The US soldiers are also cut off from reinforcements

Andddd out of ammo

Oh oh and– 

Nice! American artillery is accidentally shelling them lol

Friendly fire.

So what’s their last-ditch effort??

Carrier Pigeons..

They THROW these guys up trying to send messages back to their own team, but– 

Ugh.

They’re down to their last pigeon: the beautiful–

They tie a message to his leg that’s like 

And Cher takes flight!

He’s shot in the chest..

One eye’s blown out 

But he keeps flying - through gunfire and smoke - for TWENTY FIVE miles

He delivers the message 

The 200 US soldiers live.

Oh, and he’s taxidermied in the Smithsonian now!

Stay Flying,
Henry & Dylan 🌈

P.S if you enjoyed this lesson, forward it to a friend.

If you’re that sexy friend, subscribe here.

MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

One idea per week. Zero fluff. Takes 3 minutes to read.

Join 60k readers at MarketingIdeas.com

Yes, it's true… We may be dropping the first-ever Smart Nonsense hat with our BFFs, Goorin Bros (legendary hat makers since 1895).

But here's the deal:

1) We don’t know which hat design looks best… so we’re leaving it up to you. Whichever hat gets the most votes… wins!

2) If we make them, the first edition will be a limited run.

Oh... and it'll be exclusive—so the winning colorway won't be available after it sells out.

Join the waitlist to get early access to pre-orders before the public — AKA first dibs on the hats before they sell out.

Morning Doggos!

Check this out:

Insane, right?

~The Zoomies~

But WHY does every dog suffer from this affliction?

Let’s go to your house:

You’re just chillin

When your stupid furry friend trots in

Then literally out of nowhere..

Ya..

The zoomies are real though!

They’re actually called:

Aka

Why??

Because dogs evolved to hunt, run, explore, and solve little problems on their own.

Things where they MOVE all day.

But then we took modern dogs and..

..put them inside all day.

They spend a lot of time doing nothing.

So their energy builds up.

And like a soda can you’ve shaken all day

Like after a bath:

When you get home

Orrrr after a good poo

Stay Hyper,
Henry & Dylan 🌈

P.S if you enjoyed this lesson, forward it to a friend.

If you’re that sexy friend, subscribe here.

Yes, it's true… We may be dropping the first-ever Smart Nonsense hat with our BFFs, Goorin Bros (legendary hat makers since 1895).

But here's the deal:

1) We don’t know which hat design looks best… so we’re leaving it up to you. Whichever hat gets the most votes… wins!

2) If we make them, the first edition will be a limited run.

Oh... and it'll be exclusive—so the winning colorway won't be available after it sells out.

Join the waitlist to get early access to pre-orders before the public — AKA first dibs on the hats before they sell out.

MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

One idea per week. Zero fluff. Takes 3 minutes to read.

Join 60k readers at MarketingIdeas.com

Morning Sons of Liberty!

Maybe you haven’t heard of the Sons of Liberty (I haven’t)..

But surely you’ve heard of The Boston Tea Party.

You know when some angry guys

Dressed as Native Americans

Threw chests of tea into the Boston Harbor..

Ya…WHAT??

Turns out it’s actually pretty important.

So we go back to America. Mid 1700s.

Well, actually, America isn’t America yet.

It’s 13 British colonies.

Their KING is King George III.

So these colonists are basically British citizens.

Now, we’ve already got a bit of a problem.

See, Britain just fought the French and Indian War

Andddd now they’re super broke

So King George is all like:

The British Americans (aka colonist) are like:

The result??

Britain starts taxing EVERYTHING.

Paper, newspaper, glass, paint, lead, and..

So the tea ships start showing up in Boston Harbor

And the colonists are like:

The Brits are like:

Everybody’s stuck!

So on the night of December 16th, 1773, a group called

Dress up like Mohawk Native Americans

Sneak onto the ship

And dump 342 crates of tea into the Boston Harbor!

This unites the 13 colonies, and the revolution toward independence begins!

Stay Thirsty,
Henry & Dylan 🌈

P.S if you enjoyed this lesson, forward it to a friend.

If you’re that sexy friend, subscribe here.

MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

One idea per week. Zero fluff. Takes 3 minutes to read.

Join 60k readers at MarketingIdeas.com

MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

One idea per week. Zero fluff. Takes 3 minutes to read.

Join 60k readers at MarketingIdeas.com

Morning Websites!

Sayyyyy…

Zoom in on that URL?

No, move to the left

Ya!

The f*ck is that!

The year’s 1945

We’re having a huge post-war information surge.

And this dude Vannevar Bush is like:

How should we sort it??

Huh??

Dude’s crazy lol.

See, Vannevar realizes we should organize all this knowledge like our brain does

Because we don’t think in alphabetical order or library indexing.

We think by association!

So you read an article about the Wright Brothers’ First Flight:

That reminds you of bird wings

Which takes you to Da Vinci’s flying machines

All. interconnected.

Bit of a problem with that idea, though..

Ya computers don’t exist yet.

And– 

Vannevar dies..

But once computers do exist in 1990, this dude Tim Berners-Lee:

Is doing some gnarly research at CERN.

But on the early internet, it’s impossible to find anything

So he thinks about ole Vannevar

And invents hyperlinks. Associative trails of text.

Where you click from one idea to another on the World Wide Web (www)

A giant network of connected pages!

Stay Queasy,
Henry & Dylan 🌈

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Morning nudists!!

Ya..

Well you know how we have clothes and all?

Today I learned we have no idea when humans started wearing them..

Which, then, begs the obvious question: when did we stop being naked??

We go to 1913:

Standing there is this archaeologist, Flinders Petrie

Now, he’s not actually just standing there no no.

He’s digging up an Egyptian cemetery.

When he opens this tomb he finds..

Ya, nothing really.

5 jars, 2 handles, and a pile of dirty laundry.

But 60 years later, these museum people start going through this box of nothing

And they realize that dirty laundry is ACTUALLY a perfectly preserved linen dress

..To be exact.

5,500 years old.

So that’s when we stopped being naked, right??

No.

Then they found these 30,000 year old woven flax fibers

We know they’re clothes because here:

They tied little knots and dyed ‘em pink.

Bit of a problem, though..

Clothes rot.

So we couldn’t go back further..

Until–

What’s that?

Oh wow, louse. Like one lice?

Now, there’s TWO kinds of lice.

Head lice:

And body lice:

And the trick is body lice don’t live on your body..

They live in your clothes

So researchers sequence lice DNA

And figure out when head lice split off and started being body lice

This would be the smoking gun! This is when clothes were invented!!

It was 170 THOUSAND years ago!!

Stay Itchy,
Henry & Dylan 🌈

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60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

One idea per week. Zero fluff. Takes 3 minutes to read.

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MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

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Morning pearly whites!

Look at this crazy pic:

Those are your ADULT teeth in your face before you lose your baby teeth..

Why do we even NEED baby teeth??

Because look, you’re born with all 52 teeth already in your skull:

And as a kid, your jaw is tiny:

So massive adult molars just won’t fit.

But around age 6 something crazy happens..

Ya, I said around age 6 something crazy is gonna happen..

Your jaw starts to grow

Your body starts dissolving the roots of your baby teeth

Anddd they fall out

Perfect for those big adult teeth to drop into place!

Then, apparently, some people have recurring dreams about all their teeth falling out for the rest of their life.

I wonder why..

Stay Cute,
Henry & Dylan🌈

P.S if you enjoyed this lesson, forward it to a friend.

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60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

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MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

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Morning Toilets!

No no no.

First of all, that’s a western toilet. 

So for our non-western audience, here is your toilet:

Second, both of those are too modern for all intents and purposes here at Smart Nonsense.

The first toilet looked something more like this:

Haha yes…

A massive hole that drops straight down a shaft.

Aka the poop shoot

Now, this creates quite the problem when enemy knights would literally climb up the poop shoot:

Andddd sneak attack:

Oof.

Now, rich people had fancier “garderobes” - fancy rooms with a hole:

Where servants threw buckets down to flush it

But in 1596, this dude Sir John Harrington invents the FLUSHABLE toilet for Queen Elizabeth

We’re talking water tank, flush valve, the whole kit and caboodle.

Here it is in real life:

But..

There was no plumbing, so literally nobody could use this thing for the next 250 years.

We good now!

Stay Poopy,
Henry & Dylan 🌈

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60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

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MarketingIdeas.com is one of the best marketing newsletters out there.

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Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

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Morning Peckers!

When a woodpecker is really going at it, they SLAM their heads into a tree 20 TIMES per second..

Here’s a real one:

If that were you or me, we’d get a concussion immediately.

So how doesn’t a woodpecker??

Well to get the how, we must first figure out the why.

See, woodpeckers have to peck trees.

Not only is it part of their name, but they’re looking for insects:

And little nests:

Aka food.

When they do find something to eat, they slidddddeeee their tongue in that little hole to grab ‘em!

Now, this means their tongue is 3 times the length of their beak..

So where do they keep it??

HERE!

Wrapped alllll the way around its skull like a seatbelt.

Protecting that tiny, snug little brain and absorbing the shock!

Their tongue is a helmet!

Stay Protected,
Henry & Dylan 🌈

P.S if you enjoyed this lesson, forward it to a friend.

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60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

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MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

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Morning bugs!

Ya, actually.

Why do little bugs ALWAYS die on their backs??

Well, insects are built upside-down..

They’ve got these heavy domed backs:

And little skinny chicken legs

This gives bugs a high center of mass. The point where gravity acts.

So even a small wobble makes them topple

This is usually fine!

Like these click beetles can just muscle it up and FLIP themselves back over:

But when an insect gets sick:

Injured:

Or poisoned:

Those muscles weaken and curl in.

So gravity takes over and they land on those heavy backs!

But what does it feel like for a HUMAN to die?!

Watch me full video here 👇

Stay Alive,

Henry & Dylan🌈

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60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

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MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

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Morning Dinos!

Here’s something to chew on today..

Everyone thinks an asteroid HIT Earth killing all the dinosaurs..

..news flash: that’s not really how they died.

Because 66 million years ago we’ve got a rock THE SIZE OF MOUNT EVEREST hurling toward Earth:

It SLAMS into the Yucatan Peninsula

Creating this:

The Chicxulub Crater.

Now, bit of a bad luck spot to hit!

Because there’s allllll this limestone, sulfur, and oil

Which INSTANTLY vaporizes

Launching trillions of tons of molten rock into the sky

Ya lol true story.

The air around Earth starts BURNING.

It’s 500 degrees.

So any animal that wasn’t underground or underwater…

Boiled alive!

Stay Queasy,
Henry & Dylan 🌈

P.S if you enjoyed this lesson, forward it to a friend.

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MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

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MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

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Morning Erasers!

Here’s something silly:

What do you think this image is?

Just take a wild guess..

Two sticks and a snack, right?

Or maybe you atleast figure the two sticks are writing utensils (they are).

But the piece of bread?

That’s an eraser..

The FIRST eraser to be exact!

But, HOW does an eraser… erase??

Well, let’s say you’ve written something – 

Now, pencil lead isn’t lead at all.

It’s a soft mineral made of tiny layers of carbon.

AKA Graphite.

And as you write, flakes of that graphite rip off and cling to the paper fibers.

Those flakes will stay forever if nobody bothers th–

Agh!

When you rub rubber on it, the friction warms things up:

The eraser gets tacky

And PULLS the graphite off the paper fibers!

Leaving you all those rubber and graphite crumbs..

Stay Cute,
Henry & Dylan 🌈

P.S if you enjoyed this lesson, forward it to a friend.

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MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

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MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

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Morning Leafcutters!!

You know that super stereotypical thing ants are always doing?

Like if I told you to imagine a bunch of ants hanging out, what do you see?

Exactly.

Where are the ants taking all these leaves?!

No, they’re not eating them.

And no, these aren’t normal ants.

These guys are leafcutter ants - Earth’s oldest farmers:

So they’ll walk up to a leaf ten times their size:

Chop it off with its beak:

Carry it home:

Shred it:

Poop on it:

Anddddd plant it:

So how’s your day going otherwise?

Good good? Oh that’s great to hea–

Oh, god!

Ya, their poopy leaves blossom into fungus.

This one, to be exact:

Leucoagaricus gongylophorus

It grows these little nutrient-packed bulbs

Feeding the entire ant city!!

Stay Queasy,
Henry & Dylan 🌈

P.S if you enjoyed this lesson, forward it to a friend.

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MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.

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