what it costs to post like someone you're not

It's easy to look at someone else's content doing well and start reverse-engineering the wrong things. the cadence they post at. The way they structure their hooks. the topics they lean into. And before you know it, you're creating content that looks like yours but doesn't feel like it.

Then it starts to feel like a grind.

I've noticed a pattern in myself: the moment my content starts feeling like a burden, it's almost never because I'm too busy. It's because I've stopped drawing from what I actually know and started borrowing the shape of what I see working for someone else. I skip the step where I ask what do I actually think about this and go straight to execution.

It doesn't work, and eventually, I disappear for a month.

The research I've been reading this month put language to something I already knew from experience: performing a version of yourself online that doesn't match who you actually are is draining in a way that's hard to name. Not just "ugh, content is hard" draining. It’s the kind of tired that doesn't go away even after a content break.

And the people most likely to fall into it are the ones with the least clarity about who they actually are.

Which means the fix isn't more discipline. It's more self-knowledge.

The researchers called it strategic inauthenticity — managing your output to match an external standard instead of an internal one. And they found it sitting right next to something healthier: strategic boundary management, where you're still intentional about what you share, but the choices serve your direction, not someone else's template. The difference isn't visible from the outside, but you feel it. One depletes you — the other doesn't.

For me, the line between the two usually comes down to one thing: did I synthesize this, or did I just adapt it?

I'm not the kind of creator who can lift someone else's idea and make it work. I have to run it through my own experience first — what I've learned, what people in my world are actually asking about, what I actually believe. If I skip that step, the content feels empty to me, even if it looks fine. And readers can tell because. it stops connecting.

Trends are worth paying attention to. Other people's content is worth studying. But what you're looking for when you study it isn't the thing to replicate — it's the method to adapt. There's a real difference, and it's worth knowing which one you're doing.

The jobs

• Senior AI Content Marketing Manager — Tebra | Apply

• Senior Content Program Strategist — Pulley | Apply

• Social Content Strategist — Creator Match | Apply

  • + several other open roles

• Content Engineer — Mozaiq | Apply

Remember: always do your own research and take your time with applications. You got this!

Good luck!

how to build a digital identity that actually grows with you

Last week I mentioned two groups from the research I've been reading. The journalists who felt trapped by their digital footprint and went quiet. And the health professionals who built digital identities that evolved alongside their careers.

The difference between those two groups wasn't discipline or willpower. It was approach. The journalists were managing their digital presence defensively — cleaning up, avoiding, retreating. The health professionals were building theirs intentionally — treating their digital identity as something that develops in parallel with who they're becoming professionally.

That distinction matters more than it sounds like it does. Because most of the advice we get about our online presence is defensive. Delete old posts. Curate your image. Be careful. And careful has its place. But if careful is your whole strategy, you end up like the journalists — silent, safe, and invisible in the spaces where your career actually develops.

So here's a framework I've been working with. I'm calling it the Digital Identity Audit — and it's something you can come back to whenever your career shifts or you're feeling misaligned with how you're showing up online.

Step 1: Map what's there.

Pick the two or three platforms where you're most professionally visible. For each one, look at your last 20 posts or interactions and ask: what would a stranger think I do, care about, and know about? Write that down. That's your current digital identity — not who you are, but who your platforms say you are.

Step 2: Name the gaps.

Now compare that to where you're actually headed. Not where you were six months ago, but where you want to be in the next year. Where's the disconnect? Maybe you're posting about experiences you've outgrown. Maybe you're invisible on the platform where your next opportunity actually lives. Maybe you're performing expertise you don't really want to be known for anymore.

The gap between your current digital identity and your evolving professional identity is where the discomfort lives. And naming it is the first step to closing it.

Step 3: Pick one thing to shift.

Not an overhaul. One thing. Maybe it's starting to post about a topic you've been thinking about but haven't spoken on publicly yet. Maybe it's leaving a platform that no longer serves where you're going. Maybe it's just updating your bio to reflect who you're becoming instead of who you've been.

The health professionals in that study didn't get it right because they were perfect at personal branding. They got it right because they treated their digital presence as something alive — something that should change as they change. They gave themselves permission to evolve in public.

Step 4: Revisit regularly.

This isn't a one-time cleanup. Your career is going to keep shifting, and your digital identity should shift with it. I'd say quarterly at minimum — but honestly, any time you feel that low-grade discomfort of "this doesn't feel like me anymore," that's the signal to run through these steps again.

The goal isn't a perfectly curated online presence. The goal is alignment — between who you're becoming and how you're showing up. That's what the health professionals had that the journalists didn't. Not better content. Better awareness.

This isn’t a one-and-done exercise, so save this to come back to when you have some space to think.

Next week, I'm getting personal. We're talking about the cost of performing a version of yourself that isn't actually you — and why it's more draining than most people realize.

Talk soon,

Tamilore

P.S. You can find the study here

The jobs

• Senior Content Strategist (Academy Team) Semrush | Apply

• B2B Marketer — Revenu | Apply

• Community & Social Growth Specialist — ClickUp | Apply

• Content Lead — Workflows.io | Apply

  • Content Writer

Remember: always do your own research and take your time with applications. You got this!

Good luck!

you might not actually like what you think you like

Here's something I want you to actually sit with for a second.

Think about the last ten things you saved, liked, or shared on any platform. How many of them did you go looking for — and how many just... showed up? Be honest.

Because for most of us, the answer is that almost everything just showed up. The algorithm surfaced it, we engaged, and the algorithm said "oh cool, more of this then." And that loop has been running for years. At some point the things it keeps showing you start to feel like your taste. Your interests. Your professional identity, even.

But here's the part that's been keeping me up at night (okay not literally, but close): there's a version of who you are professionally that was partly built by a recommendation engine. And you might not be able to tell which parts are actually yours and which parts were just... assigned to you. That's kind of a wild thing to sit with when you're in the phase of your career where you're still figuring out what you want to be known for.

I've been reading research on how early-to-mid career professionals build their sense of self online. And the finding that keeps jumping out at me is this: whether someone scrolls intentionally or passively? Not really the thing that matters. What matters is whether they have the skills and self-awareness to make their digital presence work with their career instead of just happening to them.

And the studies back this up in a way I find genuinely fascinating (stay with me here).

Journalists in one study felt trapped by their old posts — stuff they'd shared before they were professionals, suddenly carrying professional weight nobody intended. And their response wasn't to curate better or clean up their feeds. It was to go quiet. Retreat into DMs. Stop sharing opinions entirely. Not because they had nothing to say! But because they didn't know how to manage the gap between who they used to be online and who they were becoming.

Meanwhile, health professionals in a completely different study had the opposite experience. They'd been taught to think about their digital identity as part of their professional development — not as a separate thing to manage defensively, but as something to build intentionally alongside their careers. And it worked. Their digital presence grew with them instead of against them.

Same platforms. Same algorithms. Totally different outcomes.

And the main difference wasn't the amount of scrolling either group was doing, but in their skillset.

And I think (this is the part where I get a little opinionated) a lot of us are closer to the journalists than we'd like to admit. Not trapped, exactly, but on autopilot. Letting the feed shape what we think we care about. Letting whatever's algorithmically popular define what "good career content" looks like. And then wondering why it all feels slightly off — like we're performing someone else's version of professional.

There's a set of skills underneath all of this that nobody really teaches you. How algorithms actually work. How different platforms shape what you end up valuing. How to tell the difference between "I chose this" and "this was chosen for me." How to build a digital presence that reflects who you're becoming, not just who you've been.

Over the next four weeks, I'm going to break this down — from the authenticity trap of performing a professional identity that isn't yours, to choosing platforms strategically, to building an online presence that actually grows with you instead of pinning you to a past version of yourself.

We're starting here because this is the question that makes everything else click: do you actually know which parts of your professional identity are yours?

Let's find out together.

Talk soon,

Tamilore

P.S. You can find the study here

This week’s experiment

Threads just rolled out a feature called "Dear Algo" — you literally write a public post that starts with "Dear Algo, show me more [thing]" or "Dear Algo, less [thing]" and the platform adjusts your feed for three days.

It started as a meme. People were writing these posts as a joke, yelling into the void about their terrible recommendations. And then Meta... made it an actual feature.

Here's what I think is interesting: it's a platform basically admitting that the algorithm isn't giving you what you want — it's giving you what keeps you scrolling. And those aren't the same thing.

But it also made me wonder — if someone handed you the controls to your feed right now, would you know what to ask for? Like, could you actually articulate what you want to see more of? Try it and see.

The jobs

• Video Editor — Circle.so | Apply 

• Growth Marketing Manager — AppFollow | Apply 

• Content Marketing Lead — Runpod | Apply

• B2B Content Lead — SafetyWing | Apply

• RevOps Content and Community Manager — Chili Piper | Apply

Remember: always do your own research and take your time with applications. You got this!

Good luck!

the 3-post system that makes linkedin feel way less overwhelming

I talk to a lot of people who know they should be posting on LinkedIn but can't figure out what to say. So they either overthink every post, post randomly when inspiration strikes, or just... don't.

And I get it. When there's no system, every post feels like a performance. You're staring at a blank text box, trying to figure out what version of yourself to be today, and that's exhausting before you've even typed anything.

Here's what I've learned from watching the people who actually seem to enjoy posting on this app: they're not posting more. They're posting with a pattern. And the pattern is simpler than you think: you only need three types of posts.

The Expertise Post — You sharing something you know because you've done the work. A lesson from a project, a process you've refined, a mistake that taught you something useful. Look at how Jayde Powell does this — she'll break down exactly how she approaches a social strategy for a client, or share the actual framework she uses to evaluate brand partnerships. She's not performing thought leadership. She's just saying, "I've been doing this for X years and here's what I've figured out."

The Perspective Post — You reacting to something happening in your industry. A trend, a take you disagree with, a pattern you keep seeing. Carmen Vicente is great at this — she'll notice a shift in how platforms are designing their algorithms and connect it to something bigger about how we all behave online. She once described her whole approach as less "I love this or I hate this" and more "hey, have we thought about the connection between these things?" That energy is what makes a perspective post work. It shows how you think, not just what you know.

The Story Post — The personal one. A career moment, a behind-the-scenes look at something you're building, a thing you're figuring out in real time. Jayde's "a b*tch be contenting" series is a masterclass here — she talks openly about getting ghosted by brands, dealing with imposter syndrome, the messy reality of being a creator. It's the kind of content that makes someone think "oh, I like this person" and actually remember your name.

Here's what's interesting about these creators: none of them seem like they're grinding out content because LinkedIn is a career obligation. Eugene Healey — a brand strategist with 400K+ followers across platforms — describes himself as "a contextualizer." Someone who notices what's happening around him and makes it accessible. That's really all this is. You're already noticing things worth sharing. The system just gives you a structure for writing them down.

And over time, that builds something way more valuable than engagement metrics. It builds a professional identity that's actually yours — not a performance you're maintaining, but a real reflection of how you think and what you care about. That's what makes content a career tool instead of a chore.

Pick one post type. Write one this week. See what happens.

Next week: 5 things I'm watching in the content-to-career pipeline right now — including something I've been researching about how what you consume online might be shaping your career identity more than you realize.

Talk soon,

Tamilore

The jobs

• Lead Lifecycle Marketing Manager — Oyster | Apply ✨ 

• Senior Content Marketer — Animalz | $70K - $85K USD Apply 

• Content Marketing Manager & Strategist — KPA | $85K–$105K USD Apply

• Remote Content Manager — SavvyNomad | $40K–$60K USD Apply

• Content Writer/Copywriter — Pavago | Apply

Remember: always do your own research and take your time with applications. You got this!

Good luck!

your content isn't a portfolio. it's a positioning tool.

So here's something I keep seeing — people posting content that's basically a highlight reel. Look what I did, look what I know, here's my experience laid out in paragraph form. And it never really lands the way they want it to.

But the people actually building careers from their content are playing a different game. They're making sure they come to mind when the right opportunity shows up — before the job gets posted, before the speaking slot opens, before someone pitches a collab.

I think of it as positioning versus performing. Performing is posting your resume, but prettier. Positioning is being specific about what you want to be known for, and then showing up around that thing enough that people start associating you with it.

And you don't need to post every day to do this. You just need the stuff you do post to point in the same direction.

Here's a gut check: scroll through your last 10 posts. Could someone who doesn't know you tell what you want to be known for? If the answer is "not really," that's probably a bigger issue than how often you're posting or how many people are seeing it.

Next week, I'll share a simple 3-post system that makes this way easier to actually do — without it eating your whole schedule.

Talk soon,

Tamilore

The jobs

• Senior Community Manager — Buffer | $116,330 – $144,213 Apply ✨ 

• Content Manager — Xapo Bank Apply

• Marketing Copywriter — Wishpond Apply

• Content Production Manager — Kinsta | $60,000/yr Apply

• Senior Product Marketing Manager, AI — Circle | $140,000 - $160,000 USD Apply 

  • (plus 2 other SPMM roles on the website)

• Growth Marketing Manager — Aiwyn Apply

• Field Marketing Manager — Supabase Apply

Remember: always do your own research and take your time with applications. You got this!

Good luck!

Failure mode #1: Treating content as output, not infrastructure

Most content plans are built around output:

• X posts per week.

• Y followers by June.

• Z impressions per month.

That’s backwards.

Content isn’t a task you complete, it’s infrastructure you build.

Infrastructure:

• Supports other things.

• Compounds over time.

• Keeps working when you’re not actively pushing it.

When you treat content like output, every missed post feels like failure.
When you treat it like infrastructure, consistency becomes maintenance — not motivation.

If your plan only works when you’re excited, it’s not a system. It’s a mood.

Failure mode #2: Confusing visibility with leverage

Visibility is being seen. Leverage is being chosen.

A lot of people will be visible in 2026. Very few will be useful to the right people.

Leverage looks like:

• Being remembered when an opportunity opens.

• Being trusted before you speak.

• Being referenced when you’re not in the room.

Visibility without authority creates noise.
Authority without massive visibility still creates outcomes.

If your plan prioritizes reach over trust, it will burn you out long before it pays off.

Failure mode #3: Borrowing strategies without borrowing context

Posting every day works.
Posting twice a week works.
Long threads work.
Short videos work.

All of that is true — for someone.

What usually fails is copying tactics without understanding:

• Their career stage.

• Their risk tolerance.

• Their time budget. And money budget.

• Their existing credibility.

• Their feedback loops.

When people say “content works,” what they mean is: Content worked inside a system that matched my constraints.

You don’t need better tactics. You need alignment between what you publish and what your life can actually support.

Failure mode #4: Measuring progress with the wrong signals

Early-stage content doesn’t pay you in money. It pays you in information.

Who replies.
What people quote back to you.
What they ask for next.
Where conversations continue off-platform.

Most people quit because they’re watching the wrong scoreboard.

If you only look at likes and followers, you’ll miss the quieter signals that tell you:

• What people trust you with.

• What they associate your name with.

• Where authority is starting to form.

The real reset

A real 2026 reset is not:

• “I’ll post more.”

• “I’ll be more consistent.”

• “I’ll try harder.”

It’s:

• I’ll stop chasing outcomes you can’t control.

• I’ll build systems that survive boredom.

• I’ll optimize for authority before scale.

• I’ll let content support my career — not replace it.

Next week, we’ll get concrete.

We’ll start with the first real question most people skip:
What position are you actually starting from?

That’s where authority building begins.

Talk soon,

Tamilore

The jobs

• Senior Product Marketing Manager — Flex. Apply

• Writer — Linear. Apply

• Customer.io

  • Senior Partner Marketing Manager. Apply

  • Demand Generation Manager, Events. Apply

• Superside

  • Lead Conceptual Copywriter. Apply

  • Field Marketing Specialist. Apply

  • Senior SEO & AI Content Specialist. Apply

  • Senior Technical Copywriter. Apply

• Senior Product Marketing Manager — Zapier. Apply

• Senior Performance Marketer — Appcues. Apply

• Influencer Wrangler — PostHog. Apply

• Chili Piper

  • Community & Events Manager. Apply

  • Senior Product Marketing Manager. Apply

Remember: always do your own research and take your time with applications. You got this!

Good luck!

Here’s where we’ve been:

• We talked about consistency as a signal — how posting regularly shows you’re serious before anyone even reads your bio.

• We broke down how your content is your proof — it speaks for you in rooms you haven’t entered yet.

• We looked at what makes people trust you — not just what you say, but how you show up over time.

Since then, I've been testing new language, systems, and even archetypes to make all of this more usable.

What started as a framework for understanding my own career growth is slowly becoming something bigger — something I hope can help you build authority in a way that’s repeatable, sustainable, and aligned with who you are.

Here’s where we’re going next:

• A closer look at how authority actually compounds over time

• The Authority Archetypes — a new way to figure out your stage and what to focus on next

• Prompts, systems, and stories to help you build trust, expertise, and credibility — without burning out or becoming someone you’re not

If any of this has ever felt out of reach — because of where you’re based, the work you do, or the stage you’re at — I just want to say: same.

That’s why I started writing this newsletter. And why I’m recommitting to it now.

Thanks for sticking with me.

I’ll be back next week to break down the first archetype — and how to move from invisible to in-demand.

Talk soon,

Tamilore

The jobs

• Senior Content Marketer — Animalz. $70,000 - $85,000 USD. Apply

• Technical Writer — GitLab. Apply

• Jr. Conceptual Copywriter — Superside. Apply

• Content/Social Media Manager — WOO. Apply

• Demand Generation Manager — Toggl. €65,000. Apply

• Marketing Design Intern — Symmetry Systems. Apply

• B12

  • SEO Content Editor/Writer. Apply

  • On-camera TikTok creator. Apply

  • Growth Marketing Manager. Apply

• Freelance Video Editor — Buffer. Apply

Remember: always do your own research and take your time with applications. You got this!

Good luck!

✈️ A month living (and working) in London

Swapped Lagos sun for London drizzle, survived on my favorite chai from Nagare Coffee, and worked from my high-rise hotel into many an activity-packed evening. Worth it for the different environment but veeeerrryyy pricey.

🌍 My first international conference

I went back to London, this time for SXSW London, which held its first edition in June. I was right there in the room, madly scribbling notes on AI ethics, creator monetization, and absorbing philosophy from Deepak Chopra. I made many new connections, each of which I cherish dearly.

🤝 Brand-partnership glow-up

I collaborated on LinkedIn content with Teachable (helping creators turn knowledge into income) and Claude (for their Google Workspace integration). Expect case studies, behind-the-scenes numbers, and lessons on keeping your voice while working with big brands. I’ve also increased my pricing — just call me Tami Contentbucks 💰️ 

🚀 Promotion unlocked

New title: I’m now Senior Content Writer at Buffer. Same coffee habit; fancier Slack emoji.

🪩 Beyoncé in concert

Yes, I screamed “ALIEN SUPERSTAR” until my vocal cords gave out. Zero regrets.

📈 17.5k LinkedIn followers & a viral post

My promotion + Beyonce + SXSW London update exploded. Proof that vulnerability + strategy still beats algorithm hacks.

What you can expect (for real this time)

• I’m back to posting once a week here. The content might evolve a bit though — I think we’re due for a change

• I’ll be sharing partnership collab breakdowns, my new content systems and life updates

• I’m keeping my eye out for jobs (of course) — stay tuned for those.

Thanks for sticking around, and thanks again to the subscribers who nudged me back. This community means a lot to me — let’s make the comeback worth it. 🚀

Talk soon (promise!),

Tamilore

The jobs

• Senior Growth Marketing Manager — Buffer. Apply

• Deel

  • Senior Product Marketing Manager, US Payroll & PEO. Apply

  • Senior Lifecycle Marketing Manager. Apply

• Product Marketing Manager — Matter Labs. Apply

• SEO Marketing Manager — Timescale. Apply

• Marketing Content Manager — Adapty. Apply

• TradeZella

  • Social Media Manager. Apply

  • Product Marketer. Apply

Remember: always do your own research and take your time with applications. You got this!

Good luck!

Step 1: Pick a Platform & Show Up Where Your Audience Already Is

One of the biggest mistakes people make when trying to build authority? Spreading themselves too thin.

Instead of trying to be everywhere at once, focus on one core platform to start.

📌 If you love writing → Start with LinkedIn or a newsletter.
📌 If you enjoy real-time conversations → Try Twitter/X or Threads.
📌 If you’re comfortable on video → Lean into TikTok, Reels, or YouTube Shorts.

🚨 Key rule: Your audience is already somewhere—start showing up in their space.

🔹 Step 2: Post Without Overthinking It (What to Share If You Feel Stuck)

Most people hesitate to post because they think they need to sound like an expert.

But authority isn’t about being the expert—it’s about being a valuable voice in the conversation.

If you don’t know what to post, start with:

✅ A lesson you’ve learned
"I used to think X about [your field]. But I learned the hard way that Y is true. Here’s what changed my mind."

✅ A problem you solved at work
"A client/boss/team was struggling with X. Here’s how we fixed it—and what I’d do differently next time."

✅ A behind-the-scenes look at your work
"A lot of people ask me how I do X. Here’s my process."

✅ A reaction to a trend in your industry
"Everyone’s talking about X right now. But here’s what most people are missing…"

🚨 Key rule: You don’t need to teach everything—just share what you know so far.

🔹 Step 3: Get Visible Without Creating Tons of Content

If posting feels overwhelming, start by engaging with others first.

📌 Leave thoughtful comments on high-visibility posts in your industry.
📌 Ask insightful questions that spark discussion.
📌 Join live conversations (Twitter Spaces, LinkedIn Lives, or forums).

Most people only focus on their own content. But participating in existing conversations is one of the fastest ways to get noticed.

🚨 Key rule: You don’t need to create more content—you just need to get in front of the right people.

🔹 Step 4: Build Authority Without Feeling Like You’re “Selling Yourself”

A lot of people hesitate to build authority because they don’t want to sound self-promotional.

But building authority isn’t about bragging—it’s about creating value.

If self-promotion feels awkward, try this mindset shift:

📌 Think of your content as helping your past self.

• What do you wish you had known 2 years ago? Share that.
  📌 Document instead of “creating.”

• Share your process, your wins, and even your struggles.
  📌 Let your results speak for you.

• Instead of saying “I’m great at X,” share an example that proves it.

🚨 Key rule: If your content helps one person, it’s worth sharing.

🔹 Step 5: Stay Consistent Without Feeling Overwhelmed

Building authority is a long game.

You don’t need to post every day to make an impact—but you do need a sustainable system to keep showing up.

A simple way to start:

🎯 Beginner: 1 post per week + 3-5 meaningful comments on others’ posts
🎯 Intermediate: 2-3 posts per week + engaging daily
🎯 Advanced: Posting daily + experimenting with different formats

🚨 Key rule: Consistency beats intensity. It’s better to post once a week for a year than daily for a month and disappear.

💡 Your Action Items for This Week

✅ Pick one core platform to focus on.
✅ Post one simple insight based on something you’ve learned.
✅ Leave three meaningful comments on posts in your industry.

Hit reply and tell me: What’s been your biggest challenge with showing up consistently?

📌 What’s Next?

Next week, we’ll talk about content strategy for authority-building—so you don’t feel like you’re always scrambling for what to post.

If you want a system for turning your experiences, lessons, and expertise into content without feeling like a full-time creator, stay tuned.

Until then, keep showing up.

Cheers 🥂 

The jobs

• Content Marketing Manager — RevenueCat. Apply here

• Remote

  • Product Marketing Manager. Apply here

  • CRO & Personalization Manager. Apply here

• Growth Lead — Circle. Apply here

• SafetyWing

  • Community Manager. Apply here

  • Product Marketer. Apply here

• Head of Marketing — Ethena Labs. Apply here

• FIVA Remote

  • Technical Writer. Apply here

  • Social Media Manager. Apply here

• Marketing Operations Manager — Tyk. Apply here

• Offchain Labs

  • Growth Marketing Lead. Apply here

  • Senior Product Marketing Manager. Apply here

  • Marketing Events Coordinator. Apply here

  • Director of Brand Marketing. Apply here

Check on your analytics with Shield

I use Shield for ALL things LinkedIn analytics! Try it today 👇️ 

Remember: always do your own research and take your time with applications. You got this!

Good luck with your search!

The 5 Archetypes of The Authority Economy

1️⃣ The Hidden Expert (Skilled but invisible)

You have deep expertise, but almost no one knows about it.

• You don’t post much (or at all).

• You assume your work will “speak for itself,” but it’s not translating into opportunities.

• You’re watching people with less experience land the roles, clients, and gigs you want.

🚨 Risk: If no one knows you exist, you don’t get considered.

🔑 How to break out: Visibility is the first step. Start showing up in conversations, sharing simple insights, and making your expertise discoverable.

2️⃣ The Emerging Voice (Posting inconsistently but not seen as an authority yet)

You’ve started sharing, but you’re not consistent.

• You feel unsure of what to post or whether people care.

• You post occasionally but don’t see much engagement.

• You want to be part of industry conversations, but you’re not sure how.

🚨 Risk: Without consistency, people forget you.

🔑 How to break out: You don’t need to post every day, but you do need a repeatable system. Finding your rhythm and focusing on a few key topics can make you instantly more recognizable.

3️⃣ The Recognizable Contributor (People know you, but you’re not a go-to expert yet)

You have some visibility, but you’re not top of mind in your industry.

• People recognize your name, but they don’t immediately associate it with your expertise.

• You engage in discussions but don’t lead them.

• You get likes, but not inbound opportunities.

🚨 Risk: If you’re just another familiar face, you won’t attract career-changing opportunities.

🔑 How to break out: Authority isn’t just about showing up—it’s about shaping conversations. To move forward, you need to own a niche, create deeper content, and start leading discussions.

4️⃣ The Trusted Authority (People see you as an expert, but big opportunities aren’t flowing in yet)

You’re well-respected in your field.

• People recognize your name and engage with your content.

• You should be getting more speaking gigs, brand deals, or high-value clients, but you’re not quite sure how to position yourself.

• You know your work is valuable—you just need the right people to see it.

🚨 Risk: Staying in the “respected but underleveraged” stage means missing out on high-level opportunities.

🔑 How to break out: This is where strategic positioning comes in. You need to make it clear what you offer, what doors should open for you, and how people can bring you into bigger conversations.

5️⃣ The Industry Leader (Recognized, but now focused on scaling influence)

Your name carries weight in your industry.

• You’re shaping industry conversations, not just contributing.

• You’re focused on scaling beyond content—whether through speaking, partnerships, or launching your own thing.

• You want to move from being sought-after to setting the direction of your field.

🚨 Risk: Without scaling systems in place, growth plateaus.

🔑 How to break out: At this level, you need to build infrastructure—whether that’s scaling your brand, launching products, or creating long-term impact through education or collaborations.

💡 Where Do You Fit?

📌 The Hidden Expert → You need visibility.
📌 The Emerging Voice → You need consistency.
📌 The Recognizable Contributor → You need credibility.
📌 The Trusted Authority → You need leverage.
📌 The Industry Leader → You need scale.

🎯 Your challenge: Identify your stage—and your next step.

Which archetype do you resonate with most?

📌 What’s Next?

Now that you know where you fit, how do you start participating in The Authority Economy?

Next week, we’ll break down how to start building visibility and credibility in a way that feels natural, not forced.

If you’ve been struggling with showing up consistently, you won’t want to miss it.

Until then, keep showing up.

Cheers 🥂 

The jobs

• Chorus One

  • Social Media Manager. Apply here

  • Product Marketing Manager. Apply here

• OneLocal

  • Freelance Social Media and Content Manager. Apply here

  • Marketing Strategist. Apply her

• Pulley

  • Product Marketing Manager. Apply here

  • Product Marketer. Apply here

• Canary Technologies

  • Event Marketing Manager. Apply here

  • Growth Marketing Manager. Apply here

• Deel

  • Director, Lifecycle Marketing. Apply here

  • Product Marketing Manager. Apply here

  • Sales Enablement Marketing Manager. Apply here

• Head of Marketing and Communications — Gnosis. Apply here

Check on your analytics with Shield

I use Shield for ALL things LinkedIn analytics! Try it today 👇️ 

Remember: always do your own research and take your time with applications. You got this!

Good luck with your search!

Why Authority is the Currency of the Creator Economy

We’re experiencing attention scarcity.

👥 Job seekers are competing in global talent pools.
💼 Freelancers & consultants are battling for high-paying gigs.
🏢 Brands & industry experts are trying to establish themselves as major players.

No matter what space you’re in, the reality is the same:

🚨 People don’t have time to search for the best person for the job.
🚨 They default to the most visible, trusted, and recognizable option.

In this environment, authority is what gets you chosen. It’s what turns:

✅ Visibility into leverage
✅ Ideas into influence
✅ Content into career-defining opportunities

Why Authority Beats Every Other Growth Tactic

📌 AI will change content, but authority is a moat.
Anyone can use AI to generate content, but AI doesn’t replace credibility. The more authoritative you are, the more AI works for you—pulling from your insights, featuring your work, and surfacing your expertise.

📌 Attention is fragmented, but authority makes you stand out.
Algorithms change. Platforms shift. But when people see you as a trusted voice, they follow you across platforms. They seek out your content, no matter where you are.

📌 Authority converts attention into real opportunities.
Plenty of people are “visible” online. But authority is what turns that visibility into job offers, speaking gigs, and high-value partnerships. It creates inbound demand—so you’re not chasing, you’re choosing.

How to Start Building Authority Now

I’m going to break this down in detail in the coming weeks, but for now, here are three things you can do today:

✅ Start documenting your expertise. Share lessons, case studies, insights—even things you’ve learned recently. Authority is built through contribution.

✅ Be consistent. Authority isn’t built overnight—it compounds over time. The more you show up, the more credible you become.

✅ Engage in conversations. Authority isn’t just about what you say—it’s about where you show up. Join the right discussions, and you become part of them.

I’m excited to keep exploring how authority functions in careers, content, and business. Because as AI, content, and digital credibility evolve, authority is only becoming more valuable.

💬 What do you think? Have you seen authority function as a currency in your own career?

What’s Next?

Next week, I’ll break down how to start participating in The Authority Economy—so you can build visibility and credibility in a way that feels natural, not forced.

Until then, keep showing up.

Cheers 🥂

The jobs

• Head of Marketing — Doist. Apply here

• Product Marketing Manager — Deel. Apply here

• Head of Growth Marketing — Rootstock Labs. Apply here

• Senior Lifecycle Management Specialist — Super. Apply here

• Digital Campaign Manager — M-KOPA. Apply here

• (Re) Senior Content Marketer — Float. Apply here

• Freelance Content Writer — Roofer. Apply here

• Digital Growth Marketing Manager — Lawn Starter. Apply here

• Freelance Content Writer ($500/article) — Grow and Convert. Apply here

Check on your analytics with Shield

I use Shield for ALL things LinkedIn analytics! Try it today 👇️ 

Remember: always do your own research and take your time with applications. You got this!

Good luck with your search!

Step 1: Set a Realistic Content Schedule

Most people try to post too much, too soon, when expanding to new platforms. Instead, start with a low-effort schedule and build from there.

Here’s a simple way to begin:

📧 If you’re adding a newsletter: Commit to 1-2 emails per month.
🎥 If you’re adding short-form video (TikTok/Reels/Shorts): Start with 1 video per week.
🧵 If you’re adding Twitter/X or Threads: Aim for 2-3 posts per week.

🚨 Key rule: If it doesn’t feel sustainable, scale back—not up.

Step 2: Repurpose Instead of Reinventing

The easiest way to stay consistent across platforms is to turn one idea into multiple pieces of content.

Here’s an example repurposing flow:

🔹 Step 1: Start with a LinkedIn Post
→ Share a personal story, insight, or lesson.

🔹 Step 2: Expand It for a Newsletter
→ Take your LinkedIn post, add more context, and send it to your email list.

🔹 Step 3: Break It Down for Other Platforms
→ Twitter/X: Convert your post into a short thread.
→ Video: Record a 30-second take on the idea for TikTok or Reels.
→ Carousel: Turn your key takeaways into a simple PDF for LinkedIn or Instagram.

Example Workflow:
🎯 Monday: Post an insight on LinkedIn.
✉️ Wednesday: Expand it into a newsletter.
🎥 Friday: Record a short video summarizing the key idea.

By the end of the week, one idea has turned into three pieces of content across different platforms.

Step 3: Use a Simple Content Planning System

Instead of stressing over what to post, use a plug-and-play content system that makes posting automatic.

Here’s a 3-category system to rotate through each week:

📝 Story Posts: Share a personal lesson or behind-the-scenes experience.
📚 Value Posts: Teach something—an insight, tip, or framework.
💬 Engagement Posts: Ask a question or spark conversation.

Example schedule:

• Monday: Story post (LinkedIn)

• Wednesday: Value post (Newsletter)

• Friday: Engagement post (Twitter/Threads)

You can repeat this system every week—just swap in new topics.

🚨 Key Rule: If you ever feel stuck, pull from your past content instead of forcing new ideas.

Step 4: Automate What You Can

Automation isn’t about removing the human element—it’s about reducing friction so you can focus on creating.

🔹 Use scheduling tools (like Buffer!) to batch and schedule posts in advance.
🔹 Keep an idea bank (in Notion or a simple Notes app) so you never run out of content ideas.
🔹 Batch create content (record 2-3 videos at once, draft posts ahead of time).

The more you remove friction, the easier consistency becomes.

Action Items for This Week

✅ Set a realistic content schedule based on your bandwidth.
✅ Pick one LinkedIn post from the last month and repurpose it into at least one new format.
✅ Create a simple content plan for next week using the 3-category system (Story, Value, Engagement).

Why This Matters:

Showing up across platforms doesn’t mean doing more work—it means making your ideas work harder for you.

By creating a repeatable content system, you’ll not only save time but also stay consistent without feeling overwhelmed.

What’s Next?

Next week, we’ll talk about how to make content creation easier by building a bank of repeatable ideas—so you never run out of things to post.

Cheers 🥂 

The jobs

• Senior Content Marketer — Float. Apply here

• Senior Product Marketing Manager — Gelato. Apply here

• Marketing Manager — Clarify. Apply here

• Director of Content — Zenrows. Apply here

• Social Media Manager — DappRadar. Apply here

• TikTok Creator — Speechify. Apply here

• Fireflies.ai:

  • Community Manager. Apply here

  • Performance Marketing Specialist. Apply here

Check on your analytics with Shield

I use Shield for ALL things LinkedIn analytics! Try it today 👇️ 

Remember: always do your own research and take your time with applications. You got this!

Good luck with your search!

Why Expand Beyond LinkedIn?

While LinkedIn is an incredible place to build your brand, no single platform should be your entire strategy.

Here’s why diversifying matters:
🔹 Control: You don’t own LinkedIn, and algorithms change. Having other spaces to connect with your audience (like a newsletter) gives you more stability.
🔹 Reach: Your ideal audience might be active on LinkedIn—but they might also be scrolling Threads, reading newsletters, or watching YouTube.
🔹 Opportunities: The more places you show up, the more inbound opportunities—like partnerships, press features, and collaborations—will come your way.

But before you try to be everywhere at once, let’s start with a simple question:

Step 1: Define Your Next Platform

Instead of jumping onto every platform, let’s figure out where it makes the most sense for you to go next.

Ask yourself:
💭 Where do I naturally spend time consuming content?
💭 What format do I enjoy creating the most?
💭 Where does my audience hang out beyond LinkedIn?

Step 2: Choose a Platform That Aligns With Your Strengths

📧 Newsletter: Want a space that’s 100% yours? A newsletter lets you nurture deeper connections without relying on algorithms. Great for storytelling, insights, and audience-building.

🎥 YouTube / Short-Form Video (TikTok, Reels, Shorts): If you’re comfortable speaking to the camera, video is one of the best ways to build authority and engagement.

📱 Twitter (X) / Threads: If you like posting short, high-value insights and engaging in conversations, these platforms allow for quick and casual content sharing.

🎙 Podcasting: If long-form discussion feels natural to you, a podcast can help you build authority in your niche.

No wrong answers here—just choose one and commit.

Step 3: Repurpose Content to Make This Easy

Here’s how to extend your LinkedIn content onto a second platform without extra work:

🔄 Turn LinkedIn posts into newsletters → If a post performs well, expand on the idea and send it to your email list.
📹 Turn LinkedIn insights into short videos → Take a key idea and record a 30-second take for TikTok, Reels, or Shorts.
🧵 Break down a LinkedIn post into a Twitter thread → Share a summarized version of your best-performing content.

Example Workflow:
1️⃣ Post a personal story on LinkedIn.
2️⃣ Expand it into a newsletter issue.
3️⃣ Pull key insights for a Twitter thread or video.

This way, you’re not starting from scratch—you’re repurposing what’s already working.

Action Items for This Week

✅ Choose ONE platform to expand to beyond LinkedIn.
✅ Brainstorm 3 ways you could repurpose your LinkedIn content for that platform.
✅ Engage with 3-5 people on that new platform to start building relationships.

What’s Next?

Next week, we’ll dive into how to build a content system that keeps you consistent across multiple platforms without feeling like a full-time content creator.

Your brand is bigger than any single platform—let’s start making it work for you. 🚀

Cheers 🥂 

The jobs

• Demand Generation Manager — Toggl. Apply here

• Pitch:

  • Marketing Manager. Apply here

  • Content Marketing Manager. Apply here

• SafetyWing:

  • Product Marketer. Apply here

  • Head of Marketing. Apply here

• Product Marketing Manager — RevenueCat. Apply here

• Content/Social Media Manager — WOOX. Apply here

My first sponsored video 🥳 

I published my first sponsored video on LinkedIn! Check it out 👇️ 

Tamilore O. on LinkedIn: #spiralpartner | 21 comments

It’s 2025 — you need to stop leaving content on the table. I’ve been testing Spiral lately, and it’s a game-changer for repurposing long-form content. After… | 21 comments on LinkedIn

www.linkedin.com/posts/tamilore-o_spiralpartner-activity-7292450446986604545-xPU3?utm_source=share&utm_medium=member_desktop&rcm=ACoAABqHhbMBR1vf7BgAzEtXFW8ktXSae9AIXfU

Remember: always do your own research and take your time with applications. You got this!

Good luck with your search!

Step 1: Review Your LinkedIn Activity

Take 30 minutes to look at your LinkedIn performance. Here’s what to analyze:

Posts:

• Which posts performed well? (Look at engagement: reactions, comments, shares.)

• Which topics or formats resonated most with your audience?

Engagement:

• Are you building relationships through comments and DMs?

• Did any conversations spark new ideas or collaborations?

Profile Views:

• Have profile views increased since you started posting more consistently?

• Are you getting connection requests or inquiries from people in your target audience?

Step 2: Identify What’s Working

Look for patterns in your performance.

Questions to ask yourself:

• Which content type felt the most natural to create?

• Did storytelling posts or resource-based posts get more engagement?

• Which content format (text, video, carousel, image) generated the most reactions?

Example Insight:
"I noticed that when I shared stories about lessons I’ve learned, I got more comments than when I posted tips-only content."

Step 3: Refine Your Strategy

Now that you have data, refine your approach to maximize your efforts.

Content Mix:

• Focus on formats and topics that worked well, but continue experimenting with new ideas.

• Balance storytelling, tips, and resource-driven posts to keep your content engaging.

Posting Frequency:

• If twice a week felt manageable, stick with it.

• If you’re comfortable posting more, increase to 3-5 weekly posts.

Step 4: Set Clear Goals for Q1 2025

Now’s the perfect time to set specific LinkedIn goals for the next three months.

Example Goals:

1. Grow my audience by 500 new followers.

2. Post 2-3 times weekly and engage with 5-10 posts daily.

3. Increase inbound opportunities (e.g., connection requests, speaking inquiries, collaborations).

Write down your goals and track your progress regularly.

Step 5: Plan Ahead with a Content Calendar

Consistency becomes much easier when you have a content plan.

Here’s how to create one:

1. Brainstorm 6-8 post ideas for the month ahead.

2. Schedule weekly themes (e.g., personal story, industry insight, tips).

3. Set aside time each week to write and schedule your posts.

Example Content Calendar:

• Week 1: Story about a career challenge you overcame.

• Week 2: Carousel post with 3 lessons from a recent project.

• Week 3: Quick tip video on a tool or habit you use regularly.

• Week 4: Reflection post inviting your audience to share their goals for 2025.

Action Items for This Week

📝 Review your LinkedIn analytics and performance.
🎯 Set 2-3 growth goals for Q1 2025.
📅 Create a simple content calendar for the next month.

The jobs

• Partner Marketing Manager — Time Doctor. Apply here

• Social Media Manager — Worlds. Apply here

• Product Marketing Manager — Polygon. Apply here

• Corporate Communications Lead — Mantle, WindRanger. Apply here

• Freelance Content Writer — Jibble. Apply here

My first sponsored video 🥳 

I published my first sponsored video on LinkedIn! Check it out 👇️ 

Tamilore O. on LinkedIn: #spiralpartner | 21 comments

It’s 2025 — you need to stop leaving content on the table. I’ve been testing Spiral lately, and it’s a game-changer for repurposing long-form content. After… | 21 comments on LinkedIn

www.linkedin.com/posts/tamilore-o_spiralpartner-activity-7292450446986604545-xPU3?utm_source=share&utm_medium=member_desktop&rcm=ACoAABqHhbMBR1vf7BgAzEtXFW8ktXSae9AIXfU

Remember: always do your own research and take your time with applications. You got this!

Good luck with your search!

Why Content Formats Matter

• Visual variety stops the scroll: People are more likely to engage with posts that stand out visually.

• Different formats serve different audiences: PDFs might engage readers, while short videos connect with watchers.

• You don’t have to reinvent the wheel: Repurpose existing content into new formats to maximize impact.

Step 1: Try a Carousel (PDF)

Carousels (PDF posts) are great for breaking down complex ideas or sharing step-by-step insights.

How to Create One:

1. Pick a topic your audience would find helpful.

   • Example: “5 lessons I learned in my first year of remote work.”

2. Use simple slides (Canva is your best friend) with clean visuals and short text.

3. End with a CTA: “Which lesson resonates with you most?”

Why It Works:
Carousels encourage people to spend time engaging with your post, increasing visibility.

Step 2: Record a Short Video

LinkedIn videos don’t need to be Hollywood-level productions. A 30-second video sharing an insight or story can make your content feel more personal and relatable.

How to Start:

1. Choose a single idea to share.

   • Example: “One small mindset shift that’s helped me build consistency on LinkedIn.”

2. Record using your phone in good lighting.

3. Keep it authentic—don’t worry about being overly polished.

Why It Works:
Video builds trust. When people see and hear you, it strengthens the connection they feel.

Step 3: Share a Personal Image

Not every post needs to be a text wall. Pairing a personal story with a photo adds emotional depth and relatability.

How to Use This:

1. Share a behind-the-scenes moment: “Here’s my setup while I plan next week’s content.”

2. Pair a lesson with an image: “This photo reminds me of [lesson/story].”

Why It Works:
People love a glimpse into your life—it makes you human.

Step 4: Repurpose an Insight into Multiple Formats

Take one idea and share it in different ways.

Example Insight: “Consistency beats perfection on LinkedIn.”

• Post 1 (Text): Write a short story about how you built a posting habit.

• Post 2 (Carousel): Create a “3 Steps to Consistency” PDF.

• Post 3 (Video): Record a 30-second video explaining why consistency matters.

Why It Works:
Repurposing saves time and reinforces your key message across formats.

Action Items for This Week

🎨 Create and share one carousel post on LinkedIn.
🎥 Record and post one short video sharing a story or tip.
📸 Pair a personal story with an image for a text + photo post.
🔄 Repurpose one idea across multiple formats.

Pro Tip: Start Small and Review

You don’t need to master every format at once. Try one new format this week, and reflect on how your audience engages with it.

Why This Matters:
Experimenting with formats isn’t just about standing out—it’s about discovering what feels natural to you and resonates with your audience. By stepping out of your comfort zone, you’ll keep your content fresh and engaging while building confidence in your creativity.

What’s Next?
Next week, we’ll wrap up the LockedIn on LinkedIn series with a guide on analyzing your progress and planning your content strategy for the months ahead.

Let’s get it 🚀 

The jobs

• Content Marketing Manager — Deel. Apply here

• Content Marketing Manager — Pitch. Apply here

• Content Writer — Verbatim. Apply here

• Content Manager — Slate. Remote w/ NA timezones specified. Apply here

• CMO — Platform.sh. Remote w/ NA timezones specified. Apply here

• Senior Technical Product Marketing Manager — Gradle. Remote w/ NA and EU timezones specified. Apply here

• Technical Writer — Nethermind. Apply here

• Growth Lead — Circle. Apply here

• Affiliate and Influencer Marketing Manager — Xapo Bank. Apply here

• Senior Paid Marketing Strategist — Typeform. Apply here

Several open roles @ Remote

Remote has several open roles that could be a good fit for someone. Check them out 👇️ 

How I created my media kit in Notion

My creator journey continues:

@tripleotami

Created my first media kit (and secured one brand partnership-ish) #mediakit #brandpartnerships #brandpartner #mediakitexample #notion

Remember: always do your own research and take your time with applications. You got this!

Good luck with your search!

Step 1: Start Simple

If you’re new to posting, don’t try to go from 0 to 100 overnight.

• Commit to posting twice a week for the next month.

• Choose days and times that work for you. (Pro tip: Pick mornings when LinkedIn engagement is typically higher.)

Example Post Ideas:

• “Here’s one small lesson I’ve learned recently that’s made a big difference in my work.”

• “This week, I tried [new habit, tool, or strategy]. Here’s what happened.”

Step 2: Build Your Content Like a Story

A great LinkedIn post follows a simple structure:

1️⃣ Hook: Grab attention with a bold question, statement, or insight.

• “The biggest mistake I made as a manager—and what it taught me.”

• “Here’s why most LinkedIn posts fall flat (and how to fix it).”

2️⃣ Story/Insight: Share your lesson, experience, or idea in 2-3 short paragraphs. Keep it conversational.

3️⃣ Call-to-Action: End with a question or invitation to engage:

• “What’s a lesson that’s stuck with you?”

• “How do you approach [topic] in your work?”

Step 3: Get Comfortable with the “Cringe”

Sharing your thoughts online can feel vulnerable—but that’s how real connections happen.

• Embrace the imperfection: Your posts don’t need to be perfect; they just need to be honest.

• Think of each post as practice: Every time you share, you’re improving your storytelling skills.

Mindset Shift:
“Your content won’t resonate with everyone, and that’s okay. The right people will connect with it.”

Step 4: Plan Ahead to Stay Consistent

Consistency becomes easier when you plan your posts in advance.

• Set aside 30 minutes each week to brainstorm ideas.

• Create a simple content calendar with 2-3 posts per week.

• Repurpose: Turn insights from your past work, conversations, or even comments into posts.

Example Weekly Schedule:

• Monday: Share a personal story or lesson — keep it funny and light.

• Thursday: Post a tip or resource your audience will find helpful.

Action Items for This Week

📝 Write and post two LinkedIn updates: one story and one insight.
📅 Spend 30 minutes creating a simple content calendar for next week.
💬 Engage with at least 3-5 posts from others in your network—thoughtful comments build relationships.

Why This Matters:
Showing up consistently isn’t just about the algorithm—it’s about building trust and staying top of mind. When you post regularly, you’re not just growing your audience—you’re reinforcing your brand, your expertise, and your voice.

What’s Next?
Next week, we’ll explore content formats that help you stand out—from carousels to short videos—and how to experiment with them without feeling overwhelmed.

Let’s keep the momentum going! 🚀

The jobs

• Senior Director of Marketing — Kit. Apply here

• Technical Content Writer — Orderly. Apply here

• Managing Editor — GrowthX. Apply here

• Several. Roles. Open — Remote.

• Social Media Manager — Sahara AI. Apply here

The jobs, but location-restricted

• Lifecycle Marketing Manager — GitLab. North America-Remote. Apply here

How I pull ideas for LinkedIn using AI

If you want an endless well of inspo, here’s my hack:

@tripleotami

Remember: always do your own research and take your time with applications. You got this!

Good luck with your search!

There’s no better way to kick off the year than by getting your LinkedIn profile in shape.

Whether you’re growing your personal brand, building an audience, or just experimenting with LinkedIn, a strong profile is your foundation.

Step 1: Perfect your headline
Your headline is prime real estate. Use it to show the value you bring, not just your job title.

Examples:
✅ “Helping SaaS companies grow through engaging, human-first content.”
✅ “Social media strategist | Building creator brands on LinkedIn & TikTok.”

Step 2: Craft a magnetic About section
Think of this as your elevator pitch. Who are you, what do you do, and why does it matter?

• Hook them with a short, punchy intro sentence.

• Share your mission or what drives you.

• Close with a call-to-action: “Let’s connect if you’re looking for [specific goal]!”

Step 3: Polish your Featured section
Add 1-3 pieces of content that showcase your best work: an article, a top-performing post, or a personal project. Or go the Lloyd G. route and add an intro video to your post.

Step 4: Visuals matter
Update your profile photo and banner image to reflect your brand. Your visuals are often the first thing people notice!

Step 5: Make your work experience count
Your experience section isn’t a resume—it’s a highlight reel. Focus on results and impact, not just responsibilities.

Action items for this week:
🛠 Rewrite your headline to reflect what you do and the value you bring.
📌 Update your Featured section with 1-3 pieces of content.
📸 Refresh your profile photo and banner for a more professional look.
✍️ Revamp your About section using the tips above.

By the end of this week, your profile will work for you, setting the tone for every connection you make.

Next Week: We’ll tackle building a posting habit—how to share content consistently without overthinking it.

Let’s get LockedIn together and make 2025 the year your LinkedIn presence grows. 🚀

The jobs

• Community & Social Media Lead — Tally. Apply here

• Director, Content Marketing & Strategy — ActiveCampaign. Apply here

• Open Source Community Advocate — Metabase. Apply here

• Marketing Intern — Trust Wallet. Apply here

• Social Media Manager — Worlds. Apply here

• Copy Lead — Verbatim. Apply here

• Several interesting roles — Deel. Check here

• Freelance Content Writer — Ready Set Search. Apply here

• Part-time Social Media Content Creator — The Journey. Apply here

The jobs, but location-restricted

• Marketing Assistant — BuildEmpire. UK-Remote. Apply here

• Content Marketing Manager, Content Offers — HubSpot. Apply here

Tool recommendation

A couple of people recommended Spiral, an AI tool that’s great for content repurposing, and I’ve been having a grand old time trying it out. I think you’ll love it too.

@tripleotami

Remember: always do your own research and take your time with applications. You got this!

Good luck with your search!

Last week, we discussed why your stories fall flat on LinkedIn and how to make them stand out.

Now, let’s talk about what happens when you apply storytelling in a bigger, more strategic way — to grow an audience, establish yourself as a go-to expert, and build a platform that creates real opportunities.

I’ve been digging into the psychology of what makes content resonate, and I keep coming back to this simple truth:

That’s exactly what the UNIGNORABLE program is about — helping ambitious folks (like you) design content that grabs attention and converts followers into buyers.

You’ve already seen how powerful storytelling is for creating meaningful connections. Imagine what would happen if you had a proven framework to consistently:

• Share stories that stand out in a sea of content.

• Build a habit of posting (and actually enjoying it).

• Create posts that turn passive followers into active supporters, clients, and maybe even employers.

Most audience-building programs focus on how to grow — post schedules, templates, hacks.

But UNIGNORABLE goes deeper.

It teaches you the why behind great content, drawing on timeless psychological principles of attention and persuasion.

Here’s why I think this is worth your time:

1. It’s science-backed: You’ll learn strategies rooted in human behavior, not algorithms, thanks to Katelyn’s extensive knowledge about Why We Buy (iykyk).

2. It’s fun (yes, really): Content creation is hard. This program makes it engaging, so you actually stick with it.

3. It’s proven to work: Graduates of UNIGNORABLE have landed massive writing contracts, scaled their businesses, and built audiences in the tens of thousands.

I’m not just saying this — I’m an alumnus of UNIGNORABLE.

I did it because when I started focusing on building my personal brand, I was full in the trap of “just” posting about my career. UNIGNORABLE helped me:

• Grow my audience of engaged followers.

• Clarify my value to clients and collaborators.

• Build confidence in how I show up online.

Since I did UNIGNORABLE, I’ve leaned into taking that same storytelling approach and turbocharging it. If you’ve been on the edge of sharing more of your ideas online — or you’re already posting but not getting the traction you want — this is the framework you’ve been waiting for.

Here’s what you’ll get inside UNIGNORABLE

• Expert guidance: Learn directly from Neal and Katelyn, entrepreneurs who have built multiple 7-figure businesses.

• A 34-day challenge: Build the habits and momentum you need to stick with content creation.

• Timeless principles: Understand the psychology behind what makes content resonate so your posts always deliver value.

• Real results: Alumni have built audiences of millions, landed high-ticket clients, and created massive business growth.

And you get all this One Last Time, as this is the final cohort of UNIGNORABLE.

The best part — a special offer for you

• If you sign up using my affiliate link here*, you’ll save $50 off your seat.

• I’ll also send you an exclusive bonus: my time. I’ll meet up once a week with one lucky subscriber who signs up for the program to provide mentorship to apply these lessons even faster.

I’m working toward building something like this myself, especially as this is the final cohort of UNIGNORABLE. Until then, this is the best program out there to learn how to turn content into opportunities.

If you’ve been waiting for a sign to invest in your content strategy, this is it. Save your seat now, and write it off for 2024. Make 2025 the year people can’t stop talking about what you do.

*Quick Note: This is an affiliate link, which means I earn a commission if you join through my recommendation — at no extra cost to you. I only share programs I genuinely believe in, and this one has made a massive difference for me.

The jobs

• Freelance Content Writer — Bonfire. Apply here

• Content Marketer (Social) — LinkGraph. Apply here

• Product Marketing Manager — Time Doctor. Apply here

• Content Strategist and Writer — Decentraland. Apply here

• Marketing Associate — Celestia. Apply here

• Senior Product Marketing Manager — Remote. Apply here

• Partner Marketing Expert — Remote. Apply here

• Freelance Ghostwriter — [Unlocked Authority]. Apply here

The jobs, but location-restricted

• SEO Copywriter — Outliant. Apply here

Rec of the week

Beehiiv is hiring, but I put the link down here so because the roles are not marketing-focused. However, the roles are remote and it’s a chance to work for a company I think is really cool.

Remember: always do your own research and take your time with applications. You got this!

Good luck with your search!

Okay, I’ll admit it: sharing stories on LinkedIn sounds great — until you start second-guessing yourself.

“Does this feel professional enough?”
“Am I showcasing my expertise, or just rambling about my day?”

Here’s the truth: The best way to showcase your expertise isn’t by rattling off credentials or sticking to cold, polished posts. It’s by pairing your knowledge with relatable, personal stories.

Why? Because stories do what bullet-point lists and scanning patterns can’t:

• They make your expertise feel accessible.

• They help people remember what you’re saying.

• They create real connection and trust.

This week, let’s talk about how you can use storytelling to showcase your expertise without feeling sales-y — or like you’re just journaling in public.

Think about the best lesson you’ve learned. Chances are, it came wrapped in a story.

That’s because stories stick.

Stories ground your knowledge in real-life context, making it easier for people to see how your insights apply to them.

But here’s the bit that makes this advice frustrating, even for me: Not all stories will work.

If you’re only sharing random anecdotes or deeply personal reflections without finding a way to make connections to your expertise, your point might get lost.

To make your stories connect, you need to:

1. Tie them directly to your audience’s needs.

2. Use them to explain what you’ve learned, not just what you’ve experienced.

Let me show you how.

The 4-step story framework

1. Start with a problem your audience faces. Hook your audience by showing you understand their struggles.

• “When I started managing projects, I constantly underestimated how long small tasks would take. Sound familiar?”

2. Share a personal story that highlights the challenge. Let your audience see you in action—struggling, learning, and growing.

• “One week, I promised a client delivery on a Friday. By Wednesday, I was scrambling to meet the deadline — and learning an important lesson about timelines.”

3. Share the expertise you gained from the experience. This is where you bring the value. Share the insight or system that helped you overcome the challenge.

• “Since then, I’ve built a time-blocking system/integrated X tool into my workflow that keeps my projects on track. It’s not complicated, but it’s saved me countless headaches.”

4. Connect it to your audience’s needs. Make the story relevant to them by offering actionable advice.

• “If you’re struggling with project timelines, here are three quick tips to avoid my mistakes…”

Your expertise isn’t just in what you know—it’s in how you’ve learned it and how you can help others apply it.

How to apply

1️⃣ Pick a problem you’ve solved recently: Consider a challenge in your day-to-day work or industry that your audience might face.

2️⃣ Write the story in layers:

• Past: What was the challenge, and how did it show up in your life?

• Present: What’s the solution or lesson you’ve developed?

• Future: How can your audience use your insights to move forward?

3️⃣ Share it:
End your post with a question or call-to-action that encourages engagement.

• “What’s one lesson you’ve learned recently that helped you solve a tough problem?”

So… what’s one small story you could share this week? Do it and tag me—I’d love to see it!

The jobs

• Senior Product Marketing Manager — Remote. Apply here

• Product Marketing Manager — TimeDoctor. Apply here

• Senior Product Marketing Manager — Circle. Apply here

• Social Media Marketer — Stockpile. Apply here

• Campaign Manager — airfocus. Apply here

The jobs, but location-restricted

• Technical Product Marketing Manager — Sourcegraph. Apply here

• Content Marketing Manager — Selector AI. UK. Apply here

• Community Manager — door3. US, EU. Apply here

Rec of the week

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Remember: always do your own research and take your time with applications. You got this!

Good luck with your search!

If you’ve ever struggled to create an engaging LinkedIn post, it might be because your story feels too flat or overly polished.

• “Here’s what I achieved, here’s how you can do it too.”

• “Here’s a step-by-step guide to success.”

While those posts have value, they often lack depth. What’s missing is the context—the why behind your advice and the messy journey that got you there.

Even when you’re sharing expertise or insights, your audience needs to understand:

• Why this topic matters to you.

• How your unique experiences inform your perspective.

• What lessons have you learned along the way.

This is where layered storytelling comes in.

Layered storytelling is about weaving together your past, present, and future (aka, your lore, ifykyk) to add depth to your posts—whether you’re sharing a personal journey, advice, or expertise.

So, here’s how to structure layered posts for any type of content

1. Expertise posts: sharing advice with context.

Instead of just listing tips, layer in the personal experiences that shaped your advice.

Example Structure:

• Past: A mistake or challenge you faced that taught you something.

• Present: How you’ve applied that lesson in your work.

• Future: How others can benefit or evolve by using this advice.

Post Example:
“When I started managing a team, I struggled with giving constructive feedback. I avoided tough conversations, which hurt trust and productivity.

Now, I’ve developed a system for giving actionable, supportive feedback that motivates my team. One tip: Focus on behaviors, not personalities.

In the future, I want to mentor more managers on how to build trust through communication. What’s one lesson you’ve learned about leadership?”

2. Industry insights: Share trends with personal relevance.

When commenting on trends, add a layer of personal connection—how this trend has impacted your work or perspective.

Example Structure:

• Past: When you first noticed or were impacted by the trend.

• Present: How you’re adapting to it now.

• Future: Your predictions or advice for others navigating it.

Post Example:
“I remember when remote work was dismissed as ‘not serious.’ At my first job, we had one remote colleague, and they were often left out of team decisions.

Today, I’m building a team where remote-first is the norm. We prioritize async communication and regular check-ins to ensure everyone feels connected.

Looking ahead, I think companies that embrace flexible work will attract the best talent. How has remote work shifted your perspective?”

3. Call-to-action post: Spark engagement with a relatable story.

Frame your question or prompt around a layered experience to make it more engaging.

Example Structure:

• Past: A defining moment or realization.

• Present: A challenge or question you’re grappling with.

• Future: What you’re curious about or looking to learn.

Post Example:
“In 2018, I felt stuck in my career. I wanted to pivot into tech but wasn’t sure where to start. I spent months learning new skills and connecting with people in the industry.

Right now, I’m mentoring others who want to make similar career pivots. It’s a challenge to balance mentorship with my full-time role, but it’s so rewarding.

If you’ve successfully pivoted careers, what’s one piece of advice you’d share with someone just starting out?”

I hope these show how adding layers to your posts help you go beyond surface-level advice or achievements.

So, here’s my challenge to you this week.

Choose one post type—personal journey, expertise, or insight—and try layering in your past, present, and future.

Ask yourself:

• What experience shaped this perspective?

• How am I applying it today?

• What’s my vision for where it could lead?

When you’ve written it, share it on LinkedIn—and don’t forget to tag me so I can cheer you on!

The jobs

• Community Marketing Manager — Bluesky. Apply here

• User Acquisition Manager / Performance Marketer — Fabulous. Apply here

• Senior Technical Writer — GitLab. Apply here

• Marketing Operations Specialist — Oyster. Apply here

• Community Manager — RootstockLabs. Apply here

• Technical Content Writer — Orderly Network. Apply here

• Event Manager — RevenueCat. Apply here

• Content Marketing Manager — Nethermind. Apply here

• Marketing Copywriter — Komoot. Apply here

• Creative Director (Creative Development) — Superside. Apply here

• Marketing Associate — Celestia. Apply here

• Head of Content — Gelato. Apply here

• Senior Editor — Zyte. Apply here

Some more resources

• Add your job here.

• Get my simple resume template.

• Need some assistance? Ask the Remote Buddy Bot

• Start your own newsletter with beehiiv

Remember: always do your own research and take your time with applications. You got this!

Good luck with your search!