🤫 Reid Hoffman sends 89% of his messages with zero edits

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⚡️ Today’s Headlines ⚡️

🤩 Google Ads now allows you to upload your customer loyalty data. The change has been known since March, but Google’s finally updated its documentation highlighting the live feature “Customer Match data” via the Google Merchant API.

🙏 Want to rank in ChatGPT & Claude? Ranked tracks unlimited prompts + gets you ranked for them. Fully managed starting at $99/mo. No contracts. Start your free AEO/SEO trial here →

🗣️ ChatGPT users are now mostly non-English. According to OpenAI’s latest customer usage data, non-English users now own the larger share of the active ChatGPT user base and the chatbot’s audience can’t be assumed to be English-first.

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🧪 Microsoft is expanding PMax testing with new experiment types. The two new experiment types, Uplift and Upgrade experiments, allow advertisers to test campaign changes and measure incremental impact without disrupting live performance.

💡 Today’s Insight 💡

U.S. stadium sponsors are turning the World Cup into marketing gold

🗞 TL;DR - When FIFA required all 2026 World Cup host stadiums to remove or cover non-FIFA sponsor branding, companies that had paid millions for stadium naming rights suddenly lost one of their biggest marketing assets. Rather than quietly accepting the change, brands like Levi's, Heinz, Gillette, Lumen Technologies, and Beats turned the restriction into a creative marketing opportunity.

💡 Insight - Instead of fighting FIFA's strict "clean stadium" rules, these brands leaned into the absurdity.

Levi's replaced its social profile image with a "censored" version of its logo and joked about welcoming fans to the "[redacted] stadium." Heinz distributed ketchup bottles with covered logos, while Gillette and Lumen created funny content gently mocking the temporary branding blackout.

The self-aware campaigns generated earned media, social engagement, and widespread press coverage, often creating more attention than the real stadium signage itself would have.

The peaceful protest highlights a powerful marketing lesson: constraints can fuel creativity. By embracing the situation with humor instead of treating it as a setback, these brands transformed a visibility loss into a brand-building moment and demonstrated how reactive, culturally relevant marketing can outperform static sponsorship assets.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →

💸 Are you currently spending on Meta and/or Google ads?

You're probably leaving tons of ROI on the table by not:

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⚡️ Today’s Headlines ⚡️

📊 Google added two new features to Video Reach & Video View campaigns. The updates, Shorts Ad Actions and Attributed Branded Searches, aim to provide more insight into how these ad offerings drive results.

📣 Want to get featured in Forbes/WSJ/CNN? Get great placements in top media placements (and niche industry ones) with no up-front investment. Pay on results only! 👉🏼 Get Guaranteed Press Here →

🌍 Pinterest is expanding international campaign insights. The new markets view element in its ads platform provides insight into relative campaign performance across different regions to help businesses expand their Pin campaigns into foreign markets.

🍪 Putting An End To Cookie-Cutter Marketing Help - I want to see you win! So I made a short list of marketing partners I would personally trust with my own money, full vetted by yours truly, and would love to introduce you to one of them at no cost! Find your perfect marketing partner here →

✏️ Instagram is testing more ways to customize ‘Your Algorithm.’ Instagram head Adam Mosseri said the platform is introducing the feature, which helps users specify which topics they want to see more of, to more areas of the app.

💡 Today’s Insight 💡

6 trends dominating Cannes conversations

🗞 TL;DR - Now that Cannes Lions is over, experts are reporting the key trends every marketer and advertiser was talking about on the Croissette. According to Adweek’s pros, it boiled down to 6 trends that continually resurfaced.

💡 Insight - Here are the 6 key trends Adweek identified at Cannes Lions this year:

1. The creator economy has hit an inflection point. Brands jumped on the hype creators presented without any real direction, but now they’re investing in long-term collaborations, creator-led media, and commerce experiences. Creator marketing is evolving into a full-funnel growth strategy.

2. Media is going beyond just writing. Many newsletter writers are reformatting their content to be lighter and less text-heavy, while others are leaning into audio and video formats. This is likely an overcorrection but will have major implications for the future of media.

3. Format is secondary to IP. The convergence of formats has made medium-specific practitioners out-of-date. Great material is no longer limited to one delivery vehicle, with original ideas being the primary indicator of success.

4. FOBO dominates AI. The fear of being obsolete is leading so many marketers and creatives to wonder: will technology replace us? The thinking right now is split: some say yes, others say people are betting too much on AI.

5. AI agents are coming for your group chat. Many marketing tools are making agents that can stand in for brands, publishers, or even creators mimicking a company’s visual identity to make the consumer experience more uniform.

6. The value of news content is rising. LLMs have trained on essentially all the data available on the web. So now, the main differentiator is access to new, quality information (something AI isn’t as strong at creating… yet). This is mostly a sentiment shared by the most influential media outlets, not really content creators.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →

🫥 Viewability tells you whether an ad can be seen

Attention metrics tell you whether it can make an impact.

There's a reason the world's largest media agencies and Fortune 500 brands use attention metrics to guide campaign decisions.

Adelaide's Agency Attention Playbook breaks down how to activate attention signals across planning and buying, with real examples of how they reduce waste and lift performance.

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⚡️ Today’s Headlines ⚡️

🇺🇸 ChatGPT is the most popular AI tool in the U.S. The latest study from Pew Research shows that most people in the U.S. are using chatbots to assist with search, as opposed to image generation or for professional usage.

🔎 Without Research, What is a Sales Call? Let uSERP analyze & drastically improve what prospects see about your company across search results, AI answers, and comparison pages here →

💬 YouTube added AI-powered comment filtering. The new AI-powered tools help channel managers with video comments without having to individually scroll through every single reply.

👂 Listen, I don’t want you hiring a sh*tty marketing agency. That's why this month, let me introduce you to a few that would be a perfect fit for your budget & goals, that I have personally vetted & would trust with my own money... It's 100% free, no strings attached →

📞 WhatsApp now lets you reserve usernames. Users can share their profiles using usernames without disclosing their phone number, however you’ll still need a phone number to create an account.

💡 Today’s Insight 💡

The new link farm tactic is here

🗞 TL;DR - Hot take: buying Reddit engagement to win AI citations is the new link farm. Basically, it works today but not for probably not for long. Search Engine Journal recently highlighted how the hack works and why you might want to be weary of leaning on it too much.

💡 Insight - As ChatGPT, Perplexity, and other LLMs have historically cited Reddit discussions, some agencies have begun paying for tenured Reddit accounts, upvotes, and scripted conversations to artificially influence AI visibility.

If you’ve been around for awhile, you might be getting deja vu. It isn’t all too different from the early days of SEO, when brands bought backlinks through link farms to manipulate rankings. While these tactics may produce short-term gains, they're unlikely to last. AI companies have strong incentives to detect and discount coordinated or inauthentic content, just like how search engines eventually devalued link schemes.

More importantly, the article suggests marketers are solving the wrong problem. If AI models cite Reddit, it's often because brands haven't created content that adequately answers nuanced, experience-based questions. Rather than trying to hack Reddit, companies should identify the conversations where Reddit dominates and publish genuinely helpful content that fills those gaps.

So, while there’s truth to valuing Reddit as a solid opportunity to build AI trust, you don’t need to rush into it and game the system… unless you’re okay with a solution that might suddenly fall apart one day.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →

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⚡️ Today’s Headlines ⚡️

🧑‍🎨 Meta is bringing back Facebook Creator Studio. The updated portal has been redesigned as an AI-powered companion to help creators build their presence, including personalized insights and auto-generated replies.

🍪 Putting An End To Cookie-Cutter Marketing Help - I want to see you win! So I made a short list of marketing partners I would personally trust with my own money, full vetted by yours truly, and would love to introduce you to one of them at no cost! Find your perfect marketing partner here →

🛠️ Google’s Demand Gen is getting new AI creative & reporting tools. The new round of Gemini-powered updates are designed to drive discovery and conversions across Google’s visual avenues while reducing creative friction.

🛑 Google Ads’ API is ending support for new Smart Campaign creation. Developers will no longer be able to create new Smart Campaigns through the API starting August 3, though existing Smart Campaigns will not be affected and will continue to serve ads.

💡 Today’s Insight 💡

Your AI Assistant visit metrics might be (very) wrong

🗞 TL;DR - According to one SEO pro who reviewed server logs on their new website, 81.8% of their ‘AI Assistant’ traffic was fake and Googlebot’s numbers were even worse. The case, which was published in Search Engine Journal, serves as a cautionary tale to not blindly trust AI bot traffic and crawler analytics.

💡 Insight - So, how could this happen? Well, it’s pretty simple. When a bot fetches your page, it announces a name (ChatGPT-User, Claude-User, Googlebot). Your server writes that name into the log, your analytics counts it, and you draw conclusions from it. But the thing is the name is self-reported, so anyone can put whatever they like there. Anyone could pretend to be a Googlebot for free.

Okay, how can you check it? Also pretty simple. The major operators publish the actual IP addresses their bots use as plain files anyone can open. A request is legitimate only if the name matches and the address sits inside the published list. Said differently: the name is the claim, but the IP is the proof.

You don’t have to necessarily dive deep into verifying crawler identity if the demand signals look normal. But if your metrics just aren’t lining up, dig around. Use reverse DNS verification for Googlebot and other major crawlers.

Lastly, “AI assistant traffic” doesn’t necessarily translate into AI citations or referral traffic. While these metrics can be useful to watch, you should still be optimizing for real human users first to avoid losing track of real progress (getting physical eyes on your brand).

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →

😣 “How Do We Scale Creator Content Without Losing Control?”

Scaling UGC without diluting brand voice can feel impossible. More creators can equal more inconsistency, and now your team is worried about compliance, tone drift, and off-brand messaging.

Grapevine is your secret to authenticity at scale without brand risk. Top brands like Prose, Honeylove, and Home Chef all run Grapevine UGC because it works. They tap their vetted network to create content that already resonates with your target audience.

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⚡️ Today’s Headlines ⚡️

💡 LinkedIn is testing suggested feeds. The range of suggested feeds are being shown to some users in addition to their regular news feeds as a way to drive topical engagement around events like Cannes Lions or new launches.

📣You need a CDP. Yours is broken. You need GrowthBench. They specialize in one thing: fixing broken marketing data infrastructure (without blowing up your operations). Get started with a free audit →

✅ Meta launched integrated booking for lead ads. The new embedded Facebook-only update integrates third-party booking platforms such as Calendly directly into the ad itself to streamline the signup process.

🔎 Without Research, What is a Sales Call? Let uSERP analyze & drastically improve what prospects see about your company across search results, AI answers, and comparison pages here →

✨ Meta launched advanced AI ad features. The new AI-powered ad feature includes ad experimentation options, designed to provide more capacity to test and learn with Meta’s latest AI ad tools.

💡 Today’s Insight 💡

ChatGPT ad dismissals have dropped 50% as relevance improves

🗞 TL;DR - OpenAI reports that users are dismissing ChatGPT ads 50% less often since it launched its advertising business in February, suggesting that ad relevance and user acceptance are improving as the platform refines its conversational advertising system.

💡 Insight - According to OpenAI, the decline in dismissals serves as representation that ads are becoming more aligned with user intent and are feeling less intrusive than traditional display or search advertising formats.

For marketers, this may be an indication that users may be more receptive to ads when they appear as part of a relevant, ongoing task or decision-making process rather than interrupting the experience. OpenAI views this trend as evidence that ChatGPT can become a viable advertising channel for brands seeking high-intent audiences.

Unlike traditional keyword advertising, ChatGPT ads are increasingly shaped by conversational context and user intent. As OpenAI expands its advertising ecosystem with tools like Ads Manager and commerce-focused formats, advertisers are gaining new ways to reach users during research, evaluation, and purchasing moments.

The broader implication is that conversational AI is evolving from an informational tool into a discovery and commerce platform, creating a new environment where relevance matters even more than placement.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →

📣 This is why your affiliate program is failing

Creator outreach is one of the hardest parts of running an affiliate program. Most brands aren't short on potential partners, but desperate for the right words.

What do I say in a cold pitch? 

How do I turn interest into a real partnership? 

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⚡️ Today’s Headlines ⚡️

📝 TikTok added new AI creation tools for marketers. The new tools include an agentic tool that can create whole video campaigns from text prompts as well as guidance based on an examination of trending videos in the app.

📊 60 campaigns. 16 industries. One media quality signal that predicts performance every time. Adelaide's 2026 Outcomes Guide shows what attention metrics can do for your bottom line. Get the guide →

🔀 Reddit launched more integrated ad options. The new ad options include free-form ads (using inspiration from engaging Reddit posts), tailored creative assets (proposing ad formats based on audience personas), Redditor highlights, and updated shopping ad formats.

🔎 Without Research, What is a Sales Call? Let uSERP analyze & drastically improve what prospects see about your company across search results, AI answers, and comparison pages here →

🛒 Shopify launched an AI-powered marketing automation tool. Campaign Autopilot automatically creates, manages, and optimizes campaigns across multiple channels, reducing the need for merchants to manually manage advertising and email marketing.

💡 Today’s Insight 💡

What marketers need to know about LinkedIn’s new Collaborative Posts

🗞 TL;DR - LinkedIn just launched Collaborative Posts which lets two or more accounts (people and pages) publish the same post together. Buffer explained how the posts work and why marketers should care about this solid new opportunity.

💡 Insight - LinkedIn’s new Collaborative Posts is a step above tagging/mentioning another user or brand in a post. With these post types, every collaborator’s name sits at the top and the post lands in all of their networks at once, not just the original author’s. So, all participants get equal credit and the post gets way more mileage than if you just tagged each other.

Keep in mind, this feature is still in beta so not everyone can make a collab post yet. If you do have access, you’ll go to your profile (or your Page’s profile) under Settings → Notifications → Collaborations. Very similar to how Collaboration Posts function on Instagram.

For marketers, the biggest opportunity with Collab Posts is credibility. When a creator co-posts with a brand page, the creator gets validation from an official brand while the brand gets the creator’s unique voice and engaged audience. It’s essentially like a brand co-signing or endorsing a post.

Some ways Buffer suggests brands might use Collab Posts include:

• Brand partnerships - the obvious one, when a creator and brand page co-author a single post

• Co-marketing with a peer - two creators or two brands with overlapping audiences team up on a launch, report, or joint event

• Team amplification - employees co-author with the company page

• Event and Live recaps - a recap of an event from a creator, shared by everyone involved

• Launches and announcements - putting both partner and the brand on a product or feature announcement where work was shared

• Customer and community spotlights - co-author with the person whose story you’re telling

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →

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⚡️ Today’s Headlines ⚡️

🧰 Reddit is rolling out new AI-powered ad tools built on community conversations. The suite of new ad products are powered by Reddit’s Community Intelligence engine and are designed to help brands tap into the platform’s plethora of consumer conversations.

📣 Want to get featured in Forbes/WSJ/CNN? Get great placements in top media placements (and niche industry ones) with no up-front investment. Pay on results only! 👉🏼 Get Guaranteed Press Here →

🦾 Snapchat is launching AI-powered ad creation tools. Snapchat’s new AI-powered additions include a chatbot-guided ad setup process, dynamic product ads, and updated creative tools.

🙏 Want to rank in ChatGPT & Claude? Ranked tracks unlimited prompts + gets you ranked for them. Fully managed starting at $99/mo. No contracts. Start your free AEO/SEO trial here →

🎨 LinkedIn’s new brand kit feature lets users set core brand rules. The quiet development of the function enables marketers to set their core brand colors, font, and even brand voice which LinkedIn’s system will then use in AI generations of future promotions and content.

💡 Today’s Insight 💡

New Study: Google AI Overviews cite self-serving listicles, but recommend competitors 69% of the time

🗞 TL;DR - A new study of B2B software queries by Lily Ray found that Google’s AI Overviews cite brand-created “best of” listicles but exclude the brands behind them from recommendations in 69% of cases. While brands have used self-serving listicles to influence AI search results, Google’s often been citing those pages while recommending competitors instead.

💡 Insight - This new study highlights a surprising reality of AI search: Google often prioritizes content that comprehensively answers a user's question, regardless of whether it exclusively promotes the publisher's own product.

For example, a SaaS company publishing a "Best Project Management Tools" article may earn AI citations even if its own product is listed alongside competitors. The research suggests that AI systems value completeness, credibility, and usefulness more than overt self-promotion.

Of the 80 prompts that triggered an AI Overview, self-promotional listicles were cited 323 times. In 224 cases, Google cited a brand’s own page but didn’t recommend that brand.

The article challenges a common assumption among marketers that branded comparison content should only feature their own solution. Instead, AI search appears to reward pages that demonstrate expertise and provide balanced evaluations of the market.

Another key finding is that AI Overviews frequently pull information from listicles, comparison articles, and buying guides because these formats are easy for AI systems to extract, summarize, and cite. In some cases, brands gained AI visibility by creating content that helped users make decisions, even when that content directed some users toward competitors.

The broader implication is that marketers may need to rethink content strategy. Rather than creating purely promotional assets, brands should focus on becoming trusted educators and category experts.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →

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⚡️ Today’s Headlines ⚡️

✨ Pinterest launched AI-powered ad and shopping tools. The new updates include a new business assistant built into its Ads Manager, improved ad creation tools, and a new AI-powered ‘Ask Pinterest’ app to explore new ideas to bring into AI discovery.

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⏺️ Meta updated its livestream shopping tools. The new updates include an expansion of live video ads to Instagram (and launching globally on Facebook), new live Facebook shopping tools, and an expansion of its affiliate marketing partnerships.

🔥 Been burned by a marketing agency before? That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free this week here →

🇬🇧 OpenAI opened its ChatGPT Ads Manager beta to UK advertisers. The quiet expansion of its advertising infrastructure gives UK businesses early access to a self-self serve interface to create ad accounts and begin exploring campaign management tools.

💡 Today’s Insight 💡

The best brands on social media in 2026 (so far)

🗞 TL;DR - Sprout Social did a solid mid-year checkup on how brands are using social media this year and identifying the brands that are making users stop mid-scroll to share with friends, family, and colleagues. We’ve got the full highlights below and what you can learn from these top brands 👇

💡 Insight - Sprout’s analysis broke the top social-savvy brands into themes:

Employee-generated content. This year has been huge for this theme with 4 in 10 customers now reporting frequently discovering a product or service through employee-generated content. The best brands in this avenue include:

• AI content creation platform Slate who’s social team is made up of creators with personal brands who use their respective LinkedIn channels to post about the company’s culture and products

• The LA Public Library who uses their librarians to “edutain” on pop culture topics, events, and more

Third spaces and IRL experiences. A handful of brands are creating moving, celebratory, and whimsical experiences for their in-person attendees and translating them into social engagement. These best brands include:

• LA Metro x NathanialPOV who weaved together posts to highlight new train lines, tell stories about the people connected by LA public transit, and embrace creator partnerships, such as with NathanialPOV at Union Station, a creator known for his sax performances

• Creative operations brand Air bankrolled Boy Throb’s first-ever concert, capitalizing on the band’s 2M followers who are trying to prove they’re a real band to get one of their members’ a US visa

Timely moments and trends. Brands need to be fluent in online culture nowadays and understand when a trend is right for them to jump on (or not). Examples include:

• McDonald’s viral video that appeared to be a scene straight from the scary movie “Backrooms” dropped on the day of the film’s release but featuring its branded items

• IKEA constantly creates such timely content with recent examples jumping on Punch the Monkey, Taylor Swift’s Toy Story clouds, and Bridgerton’s bath scene

To see who made Sprout’s list of best social brands publishing truly original content and using social audience insights, check out the full post here.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →

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⚡️ Today’s Headlines ⚡️

🦾 Google launched an AI agent for Ad Manager. The new Ask Ad Manager feature is a Gemini-powered assistant designed to help publishers analyze performance, troubleshoot issues, and navigate the platform using natural language.

📣 Want to get featured in Forbes/WSJ/CNN? Get great placements in top media placements (and niche industry ones) with no up-front investment. Pay on results only! 👉🏼 Get Guaranteed Press Here →

📲 LinkedIn expanded its profile skills display with a connected apps element. The updated listings feature enables more members to showcase their technical skills and back those claims with various connected apps and providers.

🔥 Been burned by a marketing agency before? That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free this week here →

🎨 Adobe added its AI assistant to Premiere, Illustrator, and InDesign. The Firefly AI assistant now has new abilities to make brand kits, product videos, and storyboards, as well as app-specific special features.

💡 Today’s Insight 💡

New Reddit study highlights user purchase behavior

🗞 TL;DR - New research from Reddit and WPP of over 13,000 Reddit users examined how prospective buyers use Reddit insights to inform their purchase decisions. While many marketing strategies focus on awareness, consumers often pause before purchasing to verify claims, compare options, and seek trusted opinions, and that's where Reddit excels.

💡 Insight - The study, based on surveys of more than 13,000 Reddit users, found that:

• 77% visit two or more communities to validate a purchase decision

• 63% say they are more confident in decisions informed by Reddit discussions than those informed by other social platforms

• 58% say seeing a brand directly answer customer questions in a thread increases trust

A major takeaway is that Reddit users are often looking for real-world experiences and honest discussion. Rather than confirming a decision they've already made, users often use Reddit to challenge assumptions, compare alternatives, and gather nuanced perspectives before buying.

The study also found that ads placed in contextually relevant communities can generate significantly higher purchase intent than broad keyword targeting alone, reinforcing the importance of community relevance over pure reach.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →

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⚡️ Today’s Headlines ⚡️

🏷️ X added a Google Tag Manager integration. The new integration will enable expanded, simplified event tracking and make it easier for X ad partners to monitor the performance of their campaigns.

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📧 Mastodon launched email newsletters. The new feature will allow writers on the open, decentralized social network to send their posts directly to subscribers’ inboxes, even if those subscribers don’t have or want a Mastodon account.

🙏 Want to rank in ChatGPT & Claude? Ranked tracks unlimited prompts + gets you ranked for them. Fully managed starting at $99/mo. No contracts. Start your free AEO/SEO trial here →

🧑‍🏫 LinkedIn launched AI training courses for marketers. LinkedIn has partnered with Adobe on the new series of courses designed to teach marketers the fundamentals of AI usage, as well as how to improve their AI outputs.

💡 Today’s Insight 💡

Study: 80% of ChatGPT product recommendations change when Search is enabled

🗞 TL;DR - A new study from Visibility Labs of 20,000 responses found that ChatGPT’s product recommendations changed 80.2% when Search was enabled while turning on Search cut recommendation overlap to 19.8%. We’ve got the full highlights of the study for you below 👇

💡 Insight - In summary, the study found that ChatGPT is rapidly becoming a product discovery engine, radically changing how consumers research and evaluate purchases gravitating more toward personalized recommendations, comparisons, and buying advice.

Among products that appeared in 100% of search-disabled responses, only 15.8% also appeared when search was enabled. This shows one of the study’s biggest findings: that AI recommendations are highly dynamic. The same query can generate different recommended brands across repeated searches, meaning visibility in AI is about consistently appearing within the recommendations set.

In the study, ChatGPT responses with search enabled contained an average of 5.2 products, compared with 6.2 when search was disabled. Across 10 runs of each prompt, ChatGPT returned an average of 19 unique products per prompt with search enabled and 21.8 with search disabled.

These findings suggest that products appearing in cited sources may receive greater visibility when search is enabled (though it doesn’t determine whether cited-source visibility matters more than broader web visibility).

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →

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⚡️ Today’s Headlines ⚡️

✨ Meta improved AI options on Facebook. The new advanced AI capabilities include an upgraded AI search experience, AI-powered phot and video editing tools, and new photo presets to swap out clothing in an image using AI.

📅 Prime Day is 1 week away. The brands who outperform have one thing in common. Levanta's benchmark report on 390 brands shows exactly what it was. Watch free.

🧰 Bing rolled out AI Citation Share in Webmaster Tools. The new metrics – including Citation Share, Intents, Topics, and Compare – are rolling out globally and provide added metrics on AI interactions.

🙌 Pinterest added AI updates for SMBs. The two new AI-powered ad options for small businesses using its Performance+ suite include a new customer acquisition feature and a one-click Shopify integration.

💡 Today’s Insight 💡

How to build a Claude Code-powered second brain for agency work

🗞 TL;DR - If you work with an agency or manage anything more than a single workflow, you’re probably wasting too much time on admin. Search Engine Land shows how Claude Code can help synthesize your work into a second brain and cut down on mindless wastes of time.

💡 Insight - First, you need to understand the concept of a “second brain” (made popular by Tiago Forte). The “second brain” externalizes what you’d otherwise try to remember by storing institutional knowledge, streamlining workflows, and reducing repetitive work.

Rather than using Claude a simple chatbot, you can use it to access documentation, client information, SOPs, campaign history, and internal best practices to provide context-aware assistance.

Here’s how you can build your own Claude second brain:

• Pick the four or five places real decisions live for you. Start there and limit it to those tools (email, calendar, messaging tool, your CRM, etc.) so it doesn’t get overcomplicated.

• Add a transcript layer. Calls are where the most context gets lost in agency work, so adding a text layer helps avoid confusion.

• Build memory first. A core file that defines what/who you are, plus a daily log that gets distilled. Don’t move on until talking to it feels like talking to someone who knows your business.

• Add skills one at a time. Pick the most repetitive thing you do and build a skill for it.

• Add the heartbeat last. Once retrieval and skills both work, give it a schedule. Start with notifications only. Add write access slowly.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →

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⚡️ Today’s Headlines ⚡️

🧭 Microsoft Advertising launched Product Explorer. The new Merchant Center feature is designed to help advertisers better understand product status and performance via a searchable view of product catalogs.

📣 Want to get featured in Forbes/WSJ/CNN? Get great placements in top media placements (and niche industry ones) with no up-front investment. Pay on results only! 👉🏼 Get Guaranteed Press Here

🧠 Google expanded Smart Bidding Exploration & added Promotion Mode. The new series of Smart Bidding and budgeting updates are designed to help advertisers uncover new demand, capitalize on seasonal opportunities and maintain more predictable campaign performance.

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🎥 Meta’s Edits video editing app is getting a desktop version & AI assistant. The new features provide more value for creators to develop video projects on the big screen and get idea suggestions as well as analytics-based tips.

💡 Today’s Insight 💡

What 3.4 million articles reveal about Google Discover & headlines

🗞 TL;DR - It’s been a long-held debate about how headlines impact performance in Google Discover and what SEOs can do to improve how their brand shows up. Search Engine Land questions the common claims and backs it up with findings from about 3.4 million editorial articles in English and French, and we’ve got the highlights for you below.

💡 Insight - The common claims on Google Discover editorial articles that Search Engine Land addresses are:

• Quote-led headlines outperform plain declarative ones by nearly 29%.

• Question headlines underperform both, sometimes by 24%.

• Format drives the result: Rewrite a statement as a quote, or add that magic word, and you should expect a real lift.

But the research found that success in headlines is driven less by traditional SEO keywords and more by curiosity, relevance, and emotional resonance. The highest-performing Discover headlines in the study shared a few characteristics:

• Specificity over vagueness

• Clear value propositions

• Timeliness and recency

• Emotion and curiosity without clickbait

• Human-centered framing rather than keyword stuffing

The article also notes that Discover is increasingly a visual-first environment, meaning headlines work in tandem with strong images. Even great headlines may struggle if paired with weak visuals. Recency remains important as Discover heavily favors fresh content and emerging topics.

Discover optimization looks more like social media optimization than classic SEO. The goal is to attract attention in a feed vs ranking for a query.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →

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⚡️ Today’s Headlines ⚡️

🛑 Anthropic has been forced to shut down Fable 5 and Mythos 5. The company cited the U.S. government’s Export Control Directive restricting specific products to any foreign national, which led to it abruptly disabling the models to ensure compliance.

📣 Want to get featured in Forbes/WSJ/CNN? Get great placements in top media placements (and niche industry ones) with no up-front investment. Pay on results only! 👉🏼 Get Guaranteed Press Here

🔌 MonsterInsights WordPress plugin has been hacked & sending phishing emails to its customers. The official website is down and as the company mitigates the attack and recommends not downloading MonsterInsights from any 3rd party website, though analytics and tracking are not affected.

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🐢 Google is delaying Dynamic Search Ads’ AI Max migration. The automatic migration of DSA to AI Max for Search campaigns is being pushed back by five months and Google’s restoring advertisers’ ability to create new DSA campaigns.

💡 Today’s Insight 💡

What Apple’s Gemini-powered Siri means for search visibility

🗞 TL;DR - Apple introduced Siri AI at the latest WWDC event, a new version of the voice assistant rebuilt on the next generation of Apple Intelligence using Google’s Gemini models. Siri can now pull up-to-date information from the web and generate answers on virtually any topic, which brings SEO pros to wonder: how will this impact search visibility. Search Engine Land outlined the details, and we’ve got the highlights for you below.

💡 Insight - Apple’s new AI-powered Siri may be one of the biggest search-distribution shifts since Google launched AI Overviews. Siri can now pull real-time information from the web to answer questions conversationally, which puts an AI answer engine directly into the default search experience for millions of Apple users.

The biggest concern for marketers: Apple has not explained how websites will be credited, cited, or measured when Siri uses their content. Apple says AI-generated answers may include source links, but there is currently no equivalent to Google Search Console for Siri visibility.

Search Engine Land argues that Siri creates a new answer layer between brands and customers. Instead of searching Google and clicking a website, users may increasingly get answers directly from Siri, reducing opportunities for traditional organic traffic.

Another important development is Visual Intelligence, which allows users to point their camera at products, stores, menus, or objects and ask questions without ever performing a traditional search. This could significantly impact eCommerce, local businesses, and product discovery.

The key takeaway: there is currently no proven “Siri optimization” playbook. However, Apple has made it clear that content must be crawlable, structured, and accessible to Applebot if brands want a chance to appear in AI-generated answers.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →

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⚡️ Today’s Headlines ⚡️

👚 OpenAI launched product feed ads in Ads Manager beta. The update gives brands a way to scale advertising campaigns inside ChatGPT by uploading product feeds and automatically creating ads from individual catalog items.

😮 Your Ad Here? More than 200 brands have advertised in this newsletter with countless success stories! We offer guaranteed click count packages. help with landing page design, and more... to de-risk your investment as much as possible. Run a test campaign with us and see for yourself 👉 Apply now.

🤩 LinkedIn launched its own Creator Marketplace. The new section enable brands to connect with creators who can help them reach their target audience with discovery features including audience size info, reach notes, and more.

🙏 Want to rank in ChatGPT & Claude? Ranked tracks unlimited prompts + gets you ranked for them. Fully managed starting at $99/mo. No contracts. Start your free AEO/SEO trial here →

🔗 Pinterest added Amazon Storefront linking. Now, eligible Amazon Storefront creators can easily add affiliate links to their Pins, allowing followers to easily shop products directly from the app.

💡 Today’s Insight 💡

A marketer’s guide to Cannes Lions

🗞 TL;DR - Headed to Cannes Lions in a couple of weeks? You might want to check out Later’s new guide to the festival. Cannes Lions has made creators a major facet of the festival experience (with its dedicated LIONS Creators programme and more creator passholders than ever before), and Later predicts three key themes you’ll want to keep an eye on.

💡 Insight - Here are the three Cannes Lions themes Later predicts will define marketing strategy over the next year:

1. Creator autonomy is becoming a performance issue. Brands have mostly accepted that creator partnerships are a necessity and may even recognize that they work best when creators have genuine control… but that’s not always the reality. According to Later’s research, only about 10% of creators feel they have true creative control, while over half want more freedom.

2. Creator marketing is moving full-funnel from awareness to conversions. For awhile, creator content has lived almost exclusively at the top of the funnel, generating awareness and brand affinity. Those days are coming to an end. AI discovery, affiliate programs, storefronts, and improved attribution tools are helping brands connect creator activity directly to revenue and conversions.

3. AEO is reshaping creator partnerships. As consumers increasingly discover products through AI-generated recommendations, creators become valuable because they create trusted third-party content that AI systems can cite and reference. Long-term investments in this area can help build a body of third-party signals to feed AI discovery over time.

The biggest Cannes Lions trend is the convergence of AI and creators, and brands that build creator-powered ecosystems that drive both human trust and AI discoverability will be the ones that win in 2026.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →

😬 Prime Day moved to June. Most brands are still planning like it's July.

Levanta's exclusive benchmark report covers two years of Prime Day affiliate data – and some of it is surprising.

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⚡️ Today’s Headlines ⚡️

✨ Google is adding Business Profile tools to the Gemini app. The new features include a direct connection to Google Business Profile and Business notebooks that will allow Gemini to pull reviews, customer questions, and performance data attached to the biz profile.

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👀 Meta is using off-site activity to customize feed & AI responses. The data, gathered from ad partners, will help Meta make its ad content, feed recommendations, and AI responses more personally relevant.

🔎 Without Research, What is a Sales Call? Let uSERP analyze & drastically improve what prospects see about your company across search results, AI answers, and comparison pages here →

😳 Google can be directly liable for false AI Overview claims. At least in Germany, according to the Regional Court of Munich who found that AI-generated summaries are Google’s own content and not protected as traditional search results are.

💡 Today’s Insight 💡

How to make SEO reports more actionable

🗞 TL;DR - Sure, SEO reports can be important. But if you’re just doing them because they feel like a thing you should be doing, you should stop and reevaluate. Many stakeholders read (or more likely, skim) these reports and still don’t know what should happen next. Search Engine Land outlines how you can improve your reports to help stakeholders tie the activity to real business outcomes.

💡 Insight - Too many dashboards are filled with rankings, traffic charts, and technical metrics that stakeholders can't easily use to drive business decisions. Search Engine Land’s key recommendation is to shift reporting from metrics to insights, impact, and actions. Instead of presenting dozens of KPIs, focus on the handful that directly influence business goals, such as qualified traffic, conversions, pipeline contribution, and revenue impact.

Context is also incredibly important here. To turn these reports into decision-making tools, stakeholders need to understand: What changed? Why did it change? What did the team do? What should happen next?

SEO teams also often overwhelm stakeholders with long lists of issues and opportunities. Instead, reports should clearly identify the highest-impact actions for the next 30-90 days and explain the expected business outcome of each recommendation.

Lastly, the article suggests expanding reporting beyond traditional traffic metrics to include visibility, conversions, and business impact, as clicks become a less complete measure of SEO success.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →

📈 Here's What Most CMOs Don't Realize

AI search is already a real channel. Millions of people are actively getting specific brand recommendations from ChatGPT, Perplexity, and Google AI Overviews.

If you’re suddenly feeling behind the curve, get in touch with Deodato. For one national consumer brand, they grew ChatGPT traffic 7x YoY, increased organic traffic by over 25%, and drove measurable drops in paid CAC as organic started converting.

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⚡️ Today’s Headlines ⚡️

📉 Google searches ended without a click 68% of the time in early 2026. New research puts US zero-click searches up from 60% in 2024, with AI Overviews now on 20%+ of searches and cutting click-through rates by nearly 60% when they appear.

📣 Last chance! An exclusive webinar by Vende Digital, “Your Buyers Aren’t Clicking Anymore: Overcoming the New B2B Visibility Crisis,” is TODAY! Secure your spot & improve your strategy overnight →

👀 Instagram is rolling out Reels post-view ads to all advertisers globally. The skippable auto-play ads run after organic Reels longer than 60 seconds, opening up a stream where Meta says users watch 4.5 billion Reels a day and Reels eat 50% of all time spent on Instagram.

😭 Lost trust in marketing agencies?  I don't blame you... 99% suck! That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trusted with my own money. Let me help you find the perfect agency 100% free this week here →

📱LinkedIn is expanding in-app post boosting on mobile. The simplified Boost flow lets users put paid spend behind an organic post straight from the app, with a $10/day minimum over at least 2 days, as LinkedIn pushes its 1.3 billion-member platform deeper into B2B advertising.

💡 Today’s Insight 💡

Why Facebook is still a social commerce powerhouse

🗞 TL;DR - Facebook doesn't get the social commerce hype TikTok and Instagram do, but it owns what brands actually want: scale plus buying intent. Per Sprout's 2026 data, 85% of consumers have a Facebook profile, 40% go there specifically to find products, and 70% of marketing leaders say it drives the strongest business impact of any platform. The catch: as of September 2025, Facebook killed native checkout, so your Shop is now a discovery engine that hands shoppers off to your own site to close.

💡 Insight - How to actually convert starting with these five tips:

• Treat your catalog as the top of the funnel. Checkout lives on your site now, so connect Commerce Manager data to your site analytics or you're blind to where the sale happens.

• Lead with short-form video. Facebook users engage most with sub-60-second branded video (48%). Tag the exact product in Reels and Stories so viewers go straight from clip to cart.

• Build collections around intent. "Summer travel essentials" beats "Accessories." Use best-sellers as entry points and refresh seasonally.

• Wire your Shop to your inbox. Facebook is the top channel for social customer service (45% of users). One public answer can close the original shopper plus everyone with the same question.

• Track revenue, not vanity metrics. A Reel can rack up likes and drive zero product clicks. Watch clicks, collection views, conversion rate, and customer questions instead.

🔑 Takeaway - Facebook Shops in 2026 is a discovery and trust machine, not a checkout button. Win the browse-and-believe stage with video, collections, fast service, and real UGC, then send that intent to a site built to close.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

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⚡️ Today’s Headlines ⚡️

📐 Instagram now lets you rearrange your profile grid. Rolling out to all users, the feature lets you tap, hold, and drag posts into any order so creators can push their best work to the top instead of being locked into a fixed order.

🔎 Without Research, What is a Sales Call? Let uSERP analyze & drastically improve what prospects see about your company across search results, AI answers, and comparison pages here.

💸 OpenAI is bringing ads to five new markets and testing multi-advertiser placements. ChatGPT ads are expanding to the UK, Japan, South Korea, Brazil, and Mexico, while a new test groups multiple advertisers into a single placement sold via second-price auction.

🧲 Seamless: Lead gen tool that helps B2B sellers contact 2.2 billion decision makers at companies, providing key details like names, emails, buy intent and more.

⭐ TikTok launched a standalone event-based app. TikTok Pro Events runs daily challenges around major cultural moments, rewarding fans with stars redeemable for merch. It is kicking off with the 2026 FIFA World Cup and a Feeding America donation tie-in.

💡 Today’s Insight 💡

Instagram metrics worth actually tracking in 2026

🗞 TL;DR - Likes feel like the scoreboard. They're not. Later's breakdown of the 10 metrics that actually matter - reach, sales, engagement rate, Stories views, Reels engagement, best time to post, growth, traffic, saves, and shares.

Are you tracking the loudest one or the most useful one in your reports? The fix isn't more dashboards, but instead knowing which three or four main character metrics get you closer to your actual goal (and treating the rest as supporting characters).

💡 Insight - Five things you can do this week:

• Swap impressions for reach. Reach counts unique accounts that saw a post and is a clear brand awareness indicator while impressions double-count the same person five times and inflate the story you tell yourself.

• Turn a reach spike into a playbook. When a post over- or under-performs, do an audit. What were the keywords? CTA? Posting time? Asset format? Find the “why” behind a swing and treat it like a reusable insight.

• Stop trusting likes on video. People engage with Reels by watching, sharing in DMs or reposting; not just likes. Use a plays-based engagement rate instead to get the real metric: Reels interactions ÷ plays × 100.

• Find your best time, not the internet's. Generic "best time to post" charts are a starting line, not an answer and your audience will have their own rhythm. Let your data surface the windows.

• Treat saves and shares as deep signals. They're the highest-effort actions a follower can take, which makes them strong indicators that content is worth circulating and generally a better resonance read than likes. Double down on what has higher saves/shares even if the likes/views are low.

🔑 Takeaway - pick the handful of metrics tied to your real objective - awareness, sales, or retention - and ignore the vanity noise. More numbers isn't more insight.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

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⚡️ Today’s Headlines ⚡️

💬 Meta launched an AI-powered creator assistant chatbot. The new chatbot offers customized advice and tips on how creators can maximize their Facebook and Instagram presences.

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🤖 Bots now make up 57% of webpage requests. According to new Cloudflare data, the stat for automated traffic compares with 42.7% for humans, the first time bots have ever made up the majority of requests.

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🧪 Google is testing Search profiles. The new feature allows brands and creators to create custom social-media style profiles within Google Search listings to receive custom collections of brand or creator content gathered from existing social platforms.

💡 Today’s Insight 💡

Brands are planning big for the 2026 FIFA World Cup (but creators aren’t)

🗞 TL;DR - The 2026 FIFA World Cup is coming up and will be the first time the event is hosted across North America. While over 58% of brands are actively planning World Cup creator campaigns, a staggering 43% of creators remain entirely undecided on their coverage. According to Later, this “creator gap” is a competitive opportunity that gives brands ready to pounce access to the right talent, right audiences, and optimal ad rates before the Q3 planning cycle ramps up.

💡 Insight - Later argues that the creator market for World Cup content is still wide open. But brands should be conducting an internal audit and asking themselves: Which creators are already on your radar? Which categories are underrepresented in your current roster? Where do you have existing relationships that could be extended into a World Cup context?

Brands that move first will get access to more creators. If you’re looking to lead the event with an authentic voice, creators are the most trusted voice you’ll get at the World Cup. Brands that give creators room to bring their own authentic voice to World Cup content will outperform brands that set a strict script with mandatory mentions. Let talent naturally handle real-time coverage and give them creative autonomy.

Don’t wait for the Q3 planning cycle to assess creator availability. Start circulating creator wish lists internally, map crossover relevance, lock in relationships now (before rates go up), and build flexible campaign frameworks. An important note: brands don’t need official FIFA sponsorship rights to build effective World Cup creator programs.

But if you’ve read all this and started panicking, don’t. It’s not too late. The tournament runs through July and the majority of creators haven’t committed to partnerships yet. The window of opportunity won’t stay open indefinitely, so prep now and keep the momentum going before everyone’s squandering.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →

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⚡️ Today’s Headlines ⚡️

🎊 TikTok launched a separate event-based app. The new TikTok Pro Events platform will let fans engage with daily challenges and win stars they can redeem for merchandise and other rewards to drive event-based engagement.

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💭 Google is testing a new proactive AI guidance app. Dreambeans utilizes Google’s latest AI models to “proactively dream up personalized daily stories that cut through the clutter and connect you to what matters.”

🧰 Seamless: Lead gen tool that helps b2b sellers contact 2.2 billion decision makers at companies, providing key details like names, emails, buy intent and more.

💬 Meta is offering new AI-powered messaging options for businesses. The new updates, which debuted at its Conversations event in London, include expanded access to its business agents, improved business discovery on WhatsApp, and an AI builder platform for more advanced agentic experiences.

💡 Today’s Insight 💡

Why users are fleeing to AI-free search & what it means for SEO

🗞 TL;DR - Latest research shows that roughly 82% of users still don’t use generative AI regularly and 57% prefer traditional search for important topics. It’s not uncommon for humans to be hesitant to newer technology, but with the popularity of anti-AI services like DuckDuckGo’s “No AI” search page, SEO experts may be wondering how to adjust strategies and plan for a world with segmented search.

💡 Insight - Whether or not the hesitancy to embrace AI search will impact brands remains to be seen, but depending on your brand’s industry, you might want to think deeper. The article goes on to describe psychology concepts that explain how the human mind reacts to new technology including 5 common barriers to establishing trust, tech anxiety, safety-first thinking, and perceived thinking.

Some people simply distrust new tech. Others don’t distrust it, but prefer simplicity and AI adds a complicated layer on top of a simple thing that makes them feel anxious. And others recognize the usefulness of AI tools, but can’t bring themselves to use it for a multitude of reasons. Thus, tools like DuckDuckGo’s No AI search provides an opportunity to avoid the decision altogether.

So, do SEO pros need to do anything about this? Yes and no. You don’t need to magically overhaul your strategy overnight to account for those who are anti-AI, but it’s also probably a good idea not to overhaul your strategy to account for those who are pro-AI. But if you need to lean one side or another, the vast majority of users are still relying on the “traditional web” and has not adopted AI regularly yet.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →

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⚡️ Today’s Headlines ⚡️

😵 Shopify’s outage disrupted stores, checkouts, and admin access. The service disruption, which occurred on Tuesday, impacted core commerce functions and may have brought residual issues onto its merchants.

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🎥 X introduced a video reaction feature for iOS. The “React with Video” reply option makes it easier for users to respond to content with video commentary via a front-facing camera activation.

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⚡️ LinkedIn is expanding in-app mobile post boosting. The quick promote Boost option started rolling out last year and offers another way to extend the reach of posts as well as improve in-stream visibility using a simplified set-up process.

💡 Today’s Insight 💡

AI Overviews has turned search into reading sessions – here’s what you can do

🗞 TL;DR - As a searcher, AI Overviews (AIO) can be a super convenient way to get a quick answer to your query. But as a brand, that’s a major roadblock to getting consumers onto your company’s page. Search Engine Land’s Kevin Indig has all the tips on what you can do now that users are behaving differently with AI Overviews.

💡 Insight - Indig analyzed anonymized clickstream data from ~846k U.S.-based Google search sessions and found that the time-on-page for a user on the SERP is no longer dependent on search intent when an AIO is present. The AIO compresses search intent behavior to look similar across intent types.

That said, average SERP sessions with AIO are almost 4x longer than without because of additional context. Direct answers from the AIOs provide more information and take longer to read, with the original intent mattering much less.

Traditionally, users’ searches told Google and SEOs how they would behave and intent sorted every user. Now, AIO has erased that tell. And furthermore, while most Google users never chose this, they have no choice now with how Google’s integrated it into the UI. Over 1.5 billion people are now using AI Overviews, so this is just the way people search the web now.

So, what can you do? Focus on the second impression. You’re not gonna win out over the AI Overview, but you can optimize for what searchers see on the second look back-scroll after they’ve passed your listing once. You do this by optimizing your metadata including:

• Product detail pages (PDP): star ratings, review count, price, stock status, product schema, and images

• Category detail pages (CDP): ItemList schema on the category page, filter and sort UI visible in the SERP preview, and page count and depth

• Blog content: a possible validation click, including who said the credibility statement and when

Intent-based content work is still important, but it’s gotten an added layer: prediction. Optimize your SERP for how your listing reads against the AIO and think of how long users are going to stay there, where they’ll look past it, and when they’ll click.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →