Overview

Jasmine Tookes debuts Brunel at the Met Gala, Bella Hadid’s Orebella launches in UK, and GORGIE raises Series A.

🔍 Brand Spotlight

Brunel

• Launch: Met Gala reveal → global PR.

• Product: AI-powered “neuroscent” body oils tailored to mood.

• Price: $48 - $53.

• Team: Jasmine Tookes (ex–VS Angel) + Sabrina Castenfelt (Harvard MBA, ex-PE).

• Insight: Plan is to become a wellness ecosystem from products to experiences.

Jasmine Tookes' New Brand Aims To Cure Your 'Beauty Burnout' | Essence

The model just launched her first beauty brand, Brunel, with a collection of body oils meant to cure your beauty burnout.

💰 Capital Corner

GORGIE • $24.5 M Series A

Female-first energy drink founded by Michelle Cordeiro Grant (Lively Founder).

Investors: Notable Capital, Coefficient.

Exclusive: Gorgie, energy drink brand launched by Lively founder, raises $24.5 million Series A

Gorgie, founded by Michelle Cordeiro Grant, has raised a $24.5 million Series A led by Notable Capital, Fortune can exclusively report.

Daily Harvest acquired by Chobani

Plant-based frozen bowls & smoothie kits.

Chobani buys plant-based food maker Daily Harvest

The acquisition broadens the dairy giant’s reach into ready-to-make meals that include smoothies, pasta and breakfast bowls.

⚡ Quick Hits

• Orebella → Selfridges

  Bella Hadid’s clean fragrance line lands a London flagship pop-up 29 days after U.S. launch.

• TikTok Shop sales -25 % MoM (foreign sellers)
  Tariff pressure softens cross-border GMV; domestic CPG brands are stepping in.

• Grüns hits $500M valuation
  Superfood gummies, backed by Joe Burrow & Shaun White.

Till next time,

The Creators Corner

Today at a Glance

A legacy brand gets taken private in a multi-billion-dollar deal. A creator-backed CPG startup blends media, capital, and community. P&G teams up with Harvard to study AI impacts on CPG.

• Skechers goes private – A $9.4B acquisition from 3G Capital.

• Nutcase’s big bet – A plant-based chocolate milk brand backed by top creators sets its sights on $1B+.

• P&G x AI – Harvard study shows AI tools enhance CPG team productivity by 12%.

💰 Capital Corner

Skechers Acquired by 3G Capital for $9.4 Billion

3G Capital is taking Skechers private at a 27.6% premium, valuing the footwear giant at $9.4B. Skechers will keep its exec team and headquarters as the firm bets on long-term growth despite rising tariff concerns. Source

Neurolabs Raises $7.8M to Bring Visual AI to CPG Retail

London-based Neurolabs secured $7.8M Series A to advance its synthetic image recognition tech for in-store shelf execution. They’re already working with major European CPG brands and were just named the UK’s fastest-growing deep tech startup. Source

🔍 Brand Breakdown

Nutcase

$1B Creator-Backed Milk Brand with Ninja and Steve Aoki

Breakdown: Founded: 2020  Revenue: Forecasting over $1B in lifetime revenue Funding: $2.5M seed Investors: Dream Ventures, Phil Hellmuth, Ninja, Steve Aoki, Ann-Marie Harbour (ex-Oatly) GTM: DTC → retail → equity crowdfunding via X reality series

Jo Weinand didn’t set out to build a $1B CPG brand. She just wanted a healthier version of Nesquik.

Locked down in Canada, she blended cashews, cocoa, dates, and water in a Vitamix — and tossed a few bottles on her restaurant’s shelf with homemade labels. They sold out instantly. Not to wellness influencers, but to grown men chugging chocolate milk with a smile. That’s when she knew she had something real.

Scaling was tough. The product was fresh, had a short shelf life, and no co-packer would touch it. Then came a brunch in Vegas — and everything changed.

Weinand mentioned Nutcase to a few poker friends, unaware they’d just launched a CPG venture fund. They cut her a $500K check at a $5M cap on the spot, with no prototype.

That investor circle expanded fast. Phil Hellmuth, poker legend, not only joined the cap table but connected Weinand with Ninja, the streaming icon. After bonding over Pokémon and clean energy, Ninja came on as a co-founder. Then came Steve Aoki — he passed on the chocolate but loved the strawberry SKU so much he signed on, too. Ann-Marie Harbour, the former global marketing lead at Oatly, rounds out the cap table.

Now, Nutcase is projecting over $1B in lifetime revenue from just a few SKUs — and is about to be featured in a new equity crowdfunding docuseries airing on X.

Viewers will be able to invest in real time as the show unfolds, making Nutcase not just a creator-led brand, but a community-funded one too.

Takeaway: Nutcase is what happens when product-market fit meets audience-market fit. It’s not just a beverage play — it’s the future of creator commerce, built for community, driven by culture, and designed for scale.

🤖 AI Spotlight

P&G and Harvard Study Shows AI Boosts CPG Team Productivity by 12%

Procter & Gamble (P&G), in collaboration with Harvard Business School and Wharton, conducted a study to assess the impact of generative AI on cross-functional teams within the Consumer Packaged Goods (CPG) sector.

The study involved 776 employees from P&G's commercial and R&D functions participating in a virtual product development workshop.

Teams equipped with generative AI tools, specifically Microsoft Azure built on GPT-4, completed tasks approximately 12% faster than those without AI assistance. Source

💡 Quick Hits

• Gorgie, the energy drink brand from LIVELY's founder, raises $24.5M Series A.

• Hims & Hers stock pops after announcing GLP-1 partnership with Novo Nordisk.

• MrBeast Is Publishing a Novel with James Patterson

Till next time,

The Creators Corner

Khloé Kardashian Launches Khloud

Breakdown: 🍿 Product: Air-popped popcorn with 7g protein per serving 💰 Funding: $12M seed round, oversubscribed 🤝 Investors: Serena Ventures, WME, Shrug Capital 🛍 Launch: Target stores and online

Khloé Kardashian's latest venture, Khloud, marks her entry into the functional snack space. Inspired by her personal health journey, the brand aims to offer nutritious, clean-ingredient snacks that don't compromise on taste. The initial product, a protein-enriched popcorn, is designed to cater to health-conscious consumers seeking convenient snack options.

David Dobrik Launches Wavers

Breakdown: 🧂 Product: Salty snacks with bold flavors such as Late Night Pizza, Spicy Pickle, and Hot Honey 🤝 Founders: David Dobrik, Adam Cohen, Jerry Bello 🎧 Launch: Debuted at Coachella; available at Erewhon with wider rollout planned

David Dobrik’s latest venture, Wavers, marks his return to the consumer space — this time with a packaged snack designed for national scale. Built in partnership with experienced CPG operators, the brand combines Dobrik’s reach with retail-ready execution and bold, nostalgic flavor profiles.

Dobrik’s previous ventures include Doughbrik’s, a brick-and-mortar pizza shop that became a cultural hit in LA. With Wavers, he’s applying that same taste-led branding to a shelf-stable format.

AG1 Unveils ‘Next Gen’ Formula

AG1 unveiled its first major reformulation since 2016
– The new version includes updated vitamins, minerals, and probiotics
– Supported by four human clinical trials
– AG1 also announced plans to expand into retail channels
– Subscription pricing remains at $79/month
→ Athletech News coverage

AG1’s new formulation — Next Gen — marks a strategic shift for one of the leading brands in the wellness category. With enhanced ingredients and clinical validation, AG1 is doubling down on efficacy and trust, distancing itself from the noise of influencer-led supplements.

Under CEO Kat Cole, the company is investing in R&D and signaling ambitions well beyond the direct-to-consumer channel. Retail partnerships are now on the horizon, backed by data and a loyal subscriber base.

Till next time,

The Creators Corner

💰 Money Moves

Hailey Bieber is exploring a $1B sale of Rhode

The Details Deal: Rhode is exploring a $1B sale Potential Valuation: $1B+ Revenue: ~$200M annually Founding Date: 2022 Visit website→

📈 Brand Breakdown

Lesser Evil

The Details Founded: ~2005 (rebranded in 2011) Product: Popcorn + expanding into other organic snacks Revenue: Estimated $100M+ annually by 2024 Exit: Acquired by Hershey for ~$750M in 2025

With over 16.3M subscribers on YouTube and a team of 100+ employees, Linus broke down exactly how LTT makes money.

Here’s the 2024 revenue breakdown:

1. 🏭 Creator Warehouse (merch & products): 55.4%

2. 🤝 Sponsored Projects: 12.5%

3. 📺 YouTube AdSense: 11.6%

4. 🎙️ In-Video Sponsor Spots: 9.2%

5. 💻 Floatplane (subscription platform): 7.2%

6. 🔗 Affiliate Links: 3.0%

7. 🧩 Other Revenue: 1.1%

The real business is built beyond the algorithm.

The Creators Corner

Good Good Golf raises $45M

Good Good Golf started like many modern brands - on YouTube.

But they’ve built far more than just a channel.

Since 2020, the Texas-based company has grown into a full-scale golf media and lifestyle business.

They produce premium golf content, sell branded gear in partnership with Callaway, sponsor pro golfers, and even host televised tournaments with NBC Sports.

Now, backed by $45 million in fresh capital, Good Good Golf plans to scale every part of the business - expanding into media, retail, and live experiences, all powered by a creator-led community.

Their model? Own the entire fan experience.

The Ordinary

Launched in 2016 under the Deciem umbrella, The Ordinary made waves in beauty by doing the opposite of everyone else.

No celebrities. No fake science. Just clinical-grade skincare ingredients at radically low prices - think $6 serums in a market selling $80 moisturizers.

The strategy worked.

By 2021, parent company Deciem was valued at $2.2 billion, and Estée Lauder stepped in to acquire a majority stake. The Ordinary became a cult-favorite not because of hype - but because of honesty, accessibility, and stripped-down branding that won over a generation of skincare consumers tired of being sold to.

So when New York egg prices skyrocketed this year due to a bird flu outbreak, The Ordinary did something no one expected.

They started selling eggs.

A dozen eggs, branded with The Ordinary logo, priced cheaper than Trader Joe’s - sold at their Manhattan skincare stores.

Some fans called it brilliant. Others questioned if a vegan, cruelty-free skincare brand should be selling eggs at all.

But that’s The Ordinary’s entire playbook: keep it simple, challenge the industry, and own the narrative.

So why eggs?

They were about reminding consumers what the brand stands for - delivering essentials, and doing things differently.

MrBeast’s advice to Zuck

On The Colin & Samir Show, Mark Zuckerberg admitted that Facebook isn’t most creators platform of choice.

So they brought in MrBeast to share what would change that.

Here’s the advice he gave:

Facebook has the scale. It just doesn’t have creator loyalty… yet.

Money Moves 💰

SKIMS Acquires SKKN

• Deal: SKIMS acquires Kim Kardashian’s majority stake and Coty’s minority stake in SKKN BY KIM

• Categories: Skincare, makeup, fragrance, shapewear

• What’s happening: All beauty products will relaunch under the SKIMS brand in 2026

Kim is building a lifestyle empire and unifying her brand architecture to match. SKIMS will soon span four verticals: fashion, shapewear, skincare, and fragrance.

Brand Breakdown 📈 

On Running

On Running is one of the fastest-growing performance footwear brands in the world — now doing over $2B in annual revenue, and quietly outperforming giants like Nike and Adidas in key markets.

So how did they get there?

It all started in Switzerland in 2010, when former professional athlete Olivier Bernhard and his co-founders set out to design a running shoe that felt completely different. Not just lighter or faster — but more comfortable.

Their solution? A proprietary sole technology called CloudTec, designed to mimic the sensation of landing on a cloud.

That phrase — running on clouds — became the brand’s north star.

For the first few years, On was quiet. Niche. Distributed mostly through specialty retailers and embraced by the endurance crowd in Europe. But the founders had bigger ambitions — and a very different vision for growth.

Then came the turning point.

In 2019, Roger Federer joined the company — not as a spokesperson, but as an investor and strategic partner. He reportedly took a 3% equity stake, and immediately began co-developing a signature line with the brand. That single move gave On instant global credibility — and positioned it not as a niche brand, but a refined, performance-first brand.

Just two years later, On went public on the NYSE with an $11B valuation. And that 3% Federer took? Was estimated to be worth around $330M — earning him 3x more than his 103 titles.

U.S. growth has continued to spike. Today, On has a market cap of close to $15B and the brand has moved into apparel, trail running, tennis, and lifestyle — all while maintaining its minimalist aesthetic and technical DNA.

On is now a go-to choice for elite athletes, creatives, and tech workers who want performance without flash.

They’ve carved out a lane somewhere between Nike’s dominance and Hoka’s maximalism, all while staying lean, premium, and culturally sharp.

Insight of the Week 💡

Apple TV+ is losing over $1 billion a year — and they’re fine with it.

Apple has trimmed its annual content spend from $5B to $4.5B, but the streamer still operates deep in the red — with ~45 million subscribers and no ad-supported tier.

The kicker? It doesn’t matter.

Apple TV+ isn’t built to win the streaming wars. It’s built to elevate the brand, add value to Apple One bundles, and keep users inside the ecosystem.

When your business brings in $391B annually, a billion-dollar streaming loss is just... strategic storytelling.

Thanks for reading! See you next week.

Brand Breakdown 📈

How a Homemade Soda Just Became a Billion-Dollar Brand

Last week, Poppi was all over the news.

PepsiCo is reportedly in talks to acquire the prebiotic soda brand for over $1.5 billion - a massive payday for a company that started in a Texas kitchen.

But how did Poppi go from a homemade health remedy to one of the hottest beverage brands on the market?

It all started with apple cider vinegar.

In 2015, Allison Ellsworth was struggling with health issues. She began drinking ACV daily, but there was one problem.. it tasted awful.

So she started experimenting. Mixing vinegar with fruit juices, carbonating it, and testing flavors in her Dallas kitchen. What started as a personal remedy turned into something people actually wanted to drink.

At first, it was just a farmers market hustle. Allison and her husband, Stephen, sold their fizzy, gut-friendly drinks (then called Mother Beverage) wherever they could.

One day, a Whole Foods buyer tried it and saw potential. They got their first retail break.

Then came the moment that changed everything: Shark Tank.

Allison was nine months pregnant when she pitched the brand to the Sharks in 2018. Rohan Oza (known for backing brands like Bai and Vitaminwater) invested $400,000 and helped rebrand it to Poppi.

But even with the fresh look, their biggest test was still ahead.. COVID.

Traditional retail took a hit. Distribution stalled and Poppi had to pivot.

That’s when Allison turned to TikTok.

She started posting videos sharing her story, explaining the benefits of prebiotics, and making Poppi fun. Then, one blew up. Overnight, they did $100,000 in sales.

Poppi rode that momentum into major retail expansion. Whole Foods. Target. Costco. Walmart.

Celebrities took notice. Hailey Bieber, Kylie Jenner, Jennifer Lopez, Poppi became an it-drink, not just a health drink.

By 2023, sales had soared past $100 million, and Poppi had secured a dominant spot in the better-for-you beverage market.

Now, PepsiCo is circling with a $1.5 billion+ offer.

A brand that started in a Dallas kitchen, was built on TikTok and retail hustle, and nearly collapsed during COVID is now poised to join the soda giants.

Poppi didn’t just redefine soda - they made gut health cool.

Money Moves 💰

InvestBev's $100M Bet on Bourbon

InvestBev, a private equity firm specializing in the adult beverage industry, has partnered with a global asset manager to invest up to $100M in Kentucky bourbon barrels.

The plan is to acquire barrels under five years old, hold them until maturity, and capitalize on long-term appreciation.

• Premium bourbon collections have appreciated 15-20% annually.

• Limited edition releases have seen up to 200% value increases over five years.

• InvestBev continues expanding in premium spirits, adding bourbon to a portfolio that includes JuneShine, Renais, and Sèchey.

This move signals that institutional capital is now paying attention to bourbon as an alternative asset class. As bourbon ages, so does its value.

Insight of the Week 💡

MrBeast Now Makes More Money from Selling Chocolate Than YouTube

MrBeast’s company, Beast Industries, is majority owner of Feastables, which generated $250M in sales last year and turned a $20M profit - while his YouTube and media business posted similar revenue but lost nearly $80M.

Beast Industries has raised $450M+ over the past four years, with its latest valuation hitting $5B.

Yahoo Finance

Money Moves 💰

Once Upon a Farm, the organic children's food brand co-founded by Jennifer Garner, is reportedly considering an IPO.

• Revenue: $100M+

• Key Investors: CAVU Venture Partners, S2G Ventures, Cambridge SPG, Beechwood Capital

• Source: Bloomberg

The brand has positioned itself as a premium, organic alternative in the children’s food market, capitalizing on the clean-label trend.

Steady retail expansion has helped Once Upon a Farm land in Whole Foods, Target, and other major grocery chains.

Once Upon a Farm could be testing investor appetite for mission-driven consumer brands. A strong debut could set the stage for more organic and clean-label CPG brands to go public.

Brand Breakdown 📈

Harmless Harvest

The Coconut Water That Wasn’t Supposed to Work

In the early 2010s, coconut water was booming. Vita Coco and Zico owned the shelves, and newcomers had little chance of breaking in.

Then came Harmless Harvest - a brand that did everything wrong by industry standards.

• The founders weren’t beverage insiders.

• They rejected traditional food processing.

• Their product turned pink on the shelf, making it look spoiled.

Yet, against the odds, they built a $100M+ brand that changed the coconut water industry.

The Playbook That Made It Work

💡An industry-first approach to product quality
Most coconut waters were heat-pasteurized, which extended shelf life but killed nutrients and flavor. Harmless Harvest refused.

Instead, they pioneered high-pressure processing (HPP), a cold method that kept the water raw, fresh, and full of nutrients.

The problem? The oxidation process turned their coconut water pink.

Retailers were skeptical. Consumers thought it had gone bad. But instead of hiding it, Harmless Harvest turned pink into a brand differentiator, a sign of purity.

💡 Sustainability wasn’t marketing - it was the business model

• Instead of massive plantations, they partnered with small organic farms in Thailand.

• They paid above-market rates to farmers, ensuring better working conditions.

• They became the first coconut water brand to receive a Fair for Life certification.

💡 Premium positioning in an already premium market
Most brands tried to price competitively with soda and sports drinks. Harmless Harvest leaned into luxury.

• Higher pricing signaled quality.

• They launched in Whole Foods, reinforcing their organic-first image.

• They expanded into coconut-based yogurts and dairy alternatives, capitalizing on the plant-based boom.

Breaking Through

By 2014, Harmless Harvest had hit $15M in revenue and became a top-selling item at Whole Foods.

In 2017, Danone Manifesto Ventures led a $30M investment round, providing the brand with capital to scale.

By 2021, Danone acquired a majority stake in the company.

Where They Are Now

• Annual revenue: $62.6M (as of 2023)

• Products now include yogurts, dairy alternatives, and coconut smoothies

• Still leading in organic, ethically sourced coconut products

Key Takeaway

Harmless Harvest broke all the rules.

What seemed like a product flaw (turning pink) became a selling point. What seemed like a supply chain challenge (small farm sourcing) became their biggest asset.

A reminder that in CPG, the best brands don’t just sell products - they tell stories.

Insight of the Week 💡

"When you overpay for something priceless, you are getting it cheap."

On a recent episode of My First Million, Craig Clemens dropped this line.

The best businesses place bets on timeless value. A brand, a partnership, a product that deepens customer loyalty isn’t an expense. It’s an investment that compounds.

Take Nike's $1 billion lifetime deal with LeBron James. On paper, it’s a large number. But when you realize that one athlete’s influence can shape a generation of buyers, suddenly, it looks like a bargain.

Today's Breakdown:

Amazon launches Inspire, a TikTok-like Shopping feed

Article of the week

Amazon launches Inspire, a TikTok-like shopping feed that supports both photos and videos

Amazon is bringing a TikTok-like shopping experience to its app. The company today announced the launch of Inspire, a new short-form video and photo feed that allows consumers to explore products and ideas and shop from content created by influencers, brands and other customers.

https://techcrunch.com/2022/12/08/amazon-launches-inspire-a-tiktok-like-shopping-feed-that-supports-both-photos-and-videos/

Amazon launched Inspire - a TikTok-like shopping experience to the app.

With Inspire, you will be able to shop while scrolling through the short-form video and photo feed.

After selecting your interests, Inspire will customize your feed. Amazon expects that Inspire's feed will become more personalized over time as it tracks your engagement and likes.

Through the Amazon Influencer Program, creators can monetize their content by earning a commission on customer purchases.

Image Credits: Amazon

3 things i learned from 800 days of vlogging

Clip of the week

"You spend your 20's figuring it out, your 30's doing it, and your 40's enjoying it" - Casey Neistat (41)

Casey reflects on his experience of vlogging his life for 800 days, sharing his thoughts and learnings from this time.

• He felt this led to a constant pressure to "go, go, go" and externalize everything in his life.

• This made him question whether he was being authentic and genuine, and whether he was exploiting his personal life for the sake of content.

• He missed the structure and routine that came with the daily vlogs.

As a result, Casey decided to shift his focus and:

1) Draw less from his personal life

2) Be less introspective

3) Look more outward

Moving forward, Casey wants to create content that is less centered on himself and more focused on the world around him.

How I Grew from 0 to 500k Followers In Under 2 Years - Sahil Bloom

Podcast of the week

Sahil Bloom went from a "no name Private Equity guy" to over 500k followers on Twitter in under 2 years. As of today, Sahil has 778k followers.

Here's how he did it:

• Leveraged natural abilities and personality

• Only put out content he was proud of

• Prioritized his freedom and time

• Made difficult decisions to improve well-being and open new opportunities

• Consistently iterated on his content and approach

Personally, I've found so much value from following Sahil and would highly recommend following him on Twitter and checking out his newsletter.

Mr. Beast

Tweet of the week

Twitter tweet

As of September, Mr. Beast (Jimmy) has become the most-followed individual YouTuber in the world.

Most of his content is centered around giveaways and expensive stunts - such as building out a real-life version of Squid Games.

This past week he tested out a new video style, similar to MythBusters.

Jimmy and his team ran experiments such as; flattening a Lamborghini with a hydraulic press, climbing a building with a real Spider-Man suit, and seeing if a brick wall can stop a train.

The views speak for themselves.

Today's Breakdown:

Discord launches Creator Monetization

Article of the week

Discord's first creator monetization feature is live for all U.S. servers (Exclusive) - Tubefilter

Over the past year, Discord has been testing creator monetization through what it called "Premium Memberships"--a monthly paid tier similar to channel Over the past year, Discord has been testing creator monetization through what it called "Premium Memberships"--a monthly paid tier similar to channel memberships and subscriptions on platforms like YouTube and Twitch.

https://www.tubefilter.com/2022/12/01/discord-creator-monetization-server-memberships-open-to-us-servers/amp/

Creators in the US can now earn money through Discord's Server Subscriptions. To be eligible:

• Creators must be 18 years or older

• Have an account in good standing

• Agree to Discord's terms and service

Server Subscriptions gives you the ability to monetize your Discord server by offering members of your community the ability to purchase a monthly subscription to access custom perks and/or exclusive channels to talk in.

A few examples of what you can offer paying members within your community:

• Access to exclusive Text or Voice channels within the server

• Premium Emojis

• Exclusive or early access to content

The revenue split will also be 90/10 in favor of the creator! 💰

Check out Discord's Creator Portal for more information!

how the FTX collapse ACTUALLY happened...

Clip of the week

The FTX drama continues.

Joma created a comedic masterpiece breaking down the saga. 🍿

Why Michelle Khare is the Most Badass Human on YouTube

Podcast of the week

Over the weekend, Michelle won a Streamy for her Unscripted Series - Challenge Accepted.

From Swat Academy to Professional Paintball to Lifeguard Academy - this series will keep you on the edge of your seat.

On this episode of Colin and Samir, Michelle breaks down what motivates her and how she thinks about her channel.

• Challenge videos can take anywhere from one week to one year to complete - she is investing in life experiences

• When hiring, Michelle looks for people with experience in traditional media

• Michelle is part of an accountability group with other creators to share feedback on thumbnails

Her ultimate goal is to be nominated for an Emmy and beat traditional media at their own game. With the dedication that Michelle puts into her channel - it's only a matter of time.

Marc Andreessen GPT-3

Tweet of the week

Twitter tweet

OpenAI released a new version of their open source generative AI writing tool - GPT 3.5 with ChatGPT.

Twitter exploded with different prompts. From debugging code to writing essays to world domination - it is eerily accurate.

Today's Breakdown: 

A Beast of a Partnership 

Article of the Week

A BEAST OF A PARTNERSHIP

https://news.ecu.edu/2022/11/16/a-beast-of-a-partnership/?fbclid=IwAR0WwGmjEtVZsEer7mHhdwtbAtDPaLqHqtBm7FwZ8IMcWlN5yRtZZV3OUuE

ECU and Mr. Beast came together to launch a credential program teaching students how to be part of the Creator Economy.

The program is set to launch in 6 to 12 months and will not require applicants to enroll as four-year students at ECU. 

Duke also offers a full-credit course known as "Building Global Audiences" aka "The TikTok Course."

Expect to see more universities jumping on this train as, "more than 29% of kids from the US want to become YouTube Vloggers."

Isaiah Photo 

Creator of the Week 

Isaiah Photo

too easy! challenging myself every day!

https://www.youtube.com/@isaiahphoto/videos

• Run a Marathon in Crocs 

• Confront the Rock  

• Climb Mt. Everest in a gym

• Beat Minecraft

The list above outlines Isaiah's past month. 🤯

Isaiah has been on a tear and it has been so entertaining to see him take on these next level challenges. If you are looking for some gym motivation - check this out.

He is also gearing up for the #oneinchmarathon - so don't subscribe and make him run 100 miles ;).

My First Million: How This OnlyFans Model Built A $40 Million Business Empire

Podcast of the Week 

Amouranth: How This OnlyFans Model Built A $40 Million Business Empire

Episode 383: Shaan Puri ( @ShaanVP ) and Sam Parr ( @TheSamParr ) speak with Kaitlyn Michelle Siragusa, aka Amouranth ( @Amouranth ), about how she built…

https://www.mfmpod.com/amouranth-how-this-onlyfans-model-built-a-40-million-business-empire/

My First Million will be a common theme here. Shaan and Sam are constantly raising the bar with their interviews. 

Kaitlyn aka Amouranth is a top creator who has built quite the empire. 💰

Before creating content on OnlyFans, Twitch, YouTube, etc - she was doing cosplay for parties.

Amouranth took social media by storm and has not only scaled her own platform but is helping others do the same. 

Kaitlyn saw a drastic increase in productivity and profitability when scaling her team - spurring the idea for Real Work. 

She is also involved in private equity and bought a plastic ball company based out of China.

Kaitlyn is playing the long game and has a team of accountants that source deals to expand her business.

Zach Pogrob 

Tweet of the Week 

Twitter tweet

Most creators that I have spoken with will say that consistency is the key driver to their success. 

While scrolling on Instagram Reels - I came across Zach's page.

Zach has tested numerous content styles in the past and remained consistent. 

Seems like this new editor is paying off and I'm excited to see where they take it from here. 🚀