The Marketer's Playbook A weekly round-up of the most important marketing news and strategies. Subscribe today and get a free guide on how to create high-converting ads. https://www.marketersplaybook.co/ Tue, 9 Jun 2026 03:03:44 +0000 Tue, 02 Jun 2026 14:13:00 +0000 2026-06-02T14:13:00Z 2026-06-09T03:03:44Z Business Marketing News Copyright 2026, The Marketer's Playbook https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/079e6b12-7185-4742-9dae-41c8706189a9/Gray_and_Black_Simple_Studio_Logo__2_.png The Marketer's Playbook https://www.marketersplaybook.co/ https://www.rssboard.org/rss-specification beehiiv en-us support@beehiiv.com (Beehiiv Support) πŸ—ž ChatGPT Ads Are Different, Meta Puts Up a Paywall & Google Comes Clean OpenAI just flipped the advertising model on its head. Meta decided free social media had a good run. And Google lacks trust in their AI answers. https://www.marketersplaybook.co/p/chatgpt-ads-are-different-meta-puts-up-a-paywall-google-comes-clean https://www.marketersplaybook.co/p/chatgpt-ads-are-different-meta-puts-up-a-paywall-google-comes-clean Tue, 02 Jun 2026 14:13:00 +0000 2026-06-02T14:13:00Z Drew Schweppe

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]]> πŸ—ž Google Continues its Farewell to 10 Blue Links, Meta Copied Reddit & Zuckerberg Is Getting Paranoid Again Google just decided blue links are over. Meta looked at Reddit, shrugged, and built the same thing. And Zuckerberg is once again telling his team that comfort is the enemy. https://www.marketersplaybook.co/p/google-continues-its-farewell-to-10-blue-links-meta-copied-reddit-zuckerberg-is-getting-paranoid-aga https://www.marketersplaybook.co/p/google-continues-its-farewell-to-10-blue-links-meta-copied-reddit-zuckerberg-is-getting-paranoid-aga Tue, 26 May 2026 14:05:00 +0000 2026-05-26T14:05:00Z Drew Schweppe

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]]> πŸ—ž YouTube Declared War on TV, LinkedIn Is Laying Off & TikTok Wants You to Pay for Silence YouTube brought Lady Gaga to Brandcast just to remind everyone it's the new TV. LinkedIn is cutting 5% of its staff as the tech layoff wave keeps rolling. And TikTok just launched a paid tier so you can buy your way out of ads. https://www.marketersplaybook.co/p/youtube-declared-war-on-tv-linkedin-is-laying-off-tiktok-wants-you-to-pay-for-silence https://www.marketersplaybook.co/p/youtube-declared-war-on-tv-linkedin-is-laying-off-tiktok-wants-you-to-pay-for-silence Tue, 19 May 2026 14:00:00 +0000 2026-05-19T14:00:00Z Drew Schweppe

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]]> πŸ—ž ChatGPT Opens to Advertisers, Instagram Gets an AI Shopping Agent & AI Is About to Change How You Shop Forever ChatGPT is open for ad business. Meta is building Instagram's answer to TikTok Shop. And the way you shop online is about to change. https://www.marketersplaybook.co/p/chatgpt-opens-to-advertisers-instagram-gets-an-ai-shopping-agent-ai-is-about-to-change-how-you-shop https://www.marketersplaybook.co/p/chatgpt-opens-to-advertisers-instagram-gets-an-ai-shopping-agent-ai-is-about-to-change-how-you-shop Tue, 12 May 2026 14:06:00 +0000 2026-05-12T14:06:00Z Drew Schweppe

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]]> πŸ—ž Meta Lost Users for the First Time Ever, OpenAI Dumped Microsoft & X Wants Advertisers Back Meta shed 20 million daily users and ended a 7-year growth streak. OpenAI just loosened Microsoft's grip and opened up to rivals. And, X is overhauling its entire ad platform to win back the brands that walked away. https://www.marketersplaybook.co/p/meta-lost-users-for-the-first-time-ever-openai-dumped-microsoft-x-wants-advertisers-back https://www.marketersplaybook.co/p/meta-lost-users-for-the-first-time-ever-openai-dumped-microsoft-x-wants-advertisers-back Tue, 05 May 2026 14:03:00 +0000 2026-05-05T14:03:00Z Drew Schweppe

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]]> πŸ—ž GPT-5.5 Dropped, YouTube Is Going Audio & Instagram Is Copying Its Homework Again OpenAI launches GPT-5.5 with stronger coding and agentic capabilities, YouTube partners with SiriusXM to sell audio-first ads, and Instagram debuts Instants, a disappearing photo app that looks very familiar. https://www.marketersplaybook.co/p/new-post-c2a6 https://www.marketersplaybook.co/p/new-post-c2a6 Tue, 28 Apr 2026 14:07:00 +0000 2026-04-28T14:07:00Z Drew Schweppe

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]]> πŸ—ž Meta Bets Big on AI, Amazon Sellers Push Back & Netflix Eyes Its Next Revenue Stream Meta is cutting 8,000 jobs and calling it progress. Amazon sellers have had enough and are hitting back where it hurts. And Netflix is turning ads into its next big revenue engine. https://www.marketersplaybook.co/p/meta-bets-big-on-ai-amazon-sellers-push-back-netflix-eyes-its-next-revenue-stream https://www.marketersplaybook.co/p/meta-bets-big-on-ai-amazon-sellers-push-back-netflix-eyes-its-next-revenue-stream Tue, 21 Apr 2026 14:14:00 +0000 2026-04-21T14:14:00Z Drew Schweppe

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]]> πŸ—ž AI Panic, Smarter TVs & X's War on Copycats Everyone's looking at AI the wrong way. YouTube is reinventing how we watch TV. And X just declared war on anyone who built a following by reposting other people's work. https://www.marketersplaybook.co/p/ai-panic-smarter-tvs-x-s-war-on-copycats https://www.marketersplaybook.co/p/ai-panic-smarter-tvs-x-s-war-on-copycats Tue, 14 Apr 2026 14:04:00 +0000 2026-04-14T14:04:00Z Drew Schweppe

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]]> πŸ—ž War Fears, VIP Paywalls & Reddit's Quiet Funeral Economic uncertainty freezes ad budgets, Instagram mildly changes monetization strategy, Reddit says goodbye to long-time thread. https://www.marketersplaybook.co/p/new-post-0ea8 https://www.marketersplaybook.co/p/new-post-0ea8 Tue, 07 Apr 2026 14:55:00 +0000 2026-04-07T14:55:00Z Drew Schweppe

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]]> πŸ—ž One AI Died, Meta Walked Free & TikTok Is Holding Its Breath OpenAI pulled the plug on Sora, a judge let Meta off the hook, and TikTok is putting on a brave face. This week's marketing world didn't hold back. https://www.marketersplaybook.co/p/one-ai-died-meta-walked-free-tiktok-is-holding-its-breath https://www.marketersplaybook.co/p/one-ai-died-meta-walked-free-tiktok-is-holding-its-breath Tue, 31 Mar 2026 15:25:00 +0000 2026-03-31T15:25:00Z Drew Schweppe

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]]> πŸ—ž They Sold Your Rage. He Misled Investors. And TikTok Just Changed the Game. Platforms weaponized outrage for profit. Musk faced a jury. And TikTok creators just got their Hollywood moment. Let's break it all down. https://www.marketersplaybook.co/p/they-sold-your-rage-he-misled-investors-and-tiktok-just-changed-the-game https://www.marketersplaybook.co/p/they-sold-your-rage-he-misled-investors-and-tiktok-just-changed-the-game Tue, 24 Mar 2026 15:07:00 +0000 2026-03-24T15:07:00Z Drew Schweppe

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]]> πŸ—ž The Internet Just Picked a Fight With AI. The Shopping Wars Begin. Amazon blocks an AI shopping bot as platforms tighten control over how AI accesses the web. https://www.marketersplaybook.co/p/the-internet-just-picked-a-fight-with-ai-the-shopping-wars-begin https://www.marketersplaybook.co/p/the-internet-just-picked-a-fight-with-ai-the-shopping-wars-begin Tue, 17 Mar 2026 15:01:00 +0000 2026-03-17T15:01:00Z Drew Schweppe

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]]> πŸ—ž 92K Jobs Lost, The Pentagon Warns About AI, and ChatGPT Moves Into Shopping Pentagon warnings, ChatGPT’s checkout ambitions, a key AI copyright ruling, and an unexpected shock in the U.S. jobs report. https://www.marketersplaybook.co/p/92k-jobs-lost-the-pentagon-warns-about-ai-and-chatgpt-moves-into-shopping https://www.marketersplaybook.co/p/92k-jobs-lost-the-pentagon-warns-about-ai-and-chatgpt-moves-into-shopping Tue, 10 Mar 2026 15:08:00 +0000 2026-03-10T15:08:00Z Drew Schweppe

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]]> πŸ—ž AI goes to the Pentagon. Platforms Go to Court. Military contracts, $20M fines, and new rules for how platforms handle kids and competition. https://www.marketersplaybook.co/p/ai-goes-to-the-pentagon-platforms-go-to-court https://www.marketersplaybook.co/p/ai-goes-to-the-pentagon-platforms-go-to-court Tue, 03 Mar 2026 15:11:00 +0000 2026-03-03T15:11:00Z Drew Schweppe

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]]> πŸ—ž Zuckerberg in Court, Ads in AI, and Shopping in Search What happens when growth collides with trust. In courtrooms, chatbots, and search results. https://www.marketersplaybook.co/p/zuckerberg-in-court-ads-in-ai-and-shopping-in-search https://www.marketersplaybook.co/p/zuckerberg-in-court-ads-in-ai-and-shopping-in-search Tue, 24 Feb 2026 15:13:00 +0000 2026-02-24T15:13:00Z Drew Schweppe

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]]> πŸ—ž TikTok Knows Where You Are. Google Gets Sued, Discord Gets Leaked, and Pinterest Gets Polished From location feeds to ID leaks and EU action on ad auctions, the pressure is building. https://www.marketersplaybook.co/p/tiktok-knows-where-you-are-google-gets-sued-discord-gets-leaked-and-pinterest-gets-polished https://www.marketersplaybook.co/p/tiktok-knows-where-you-are-google-gets-sued-discord-gets-leaked-and-pinterest-gets-polished Tue, 17 Feb 2026 16:21:11 +0000 2026-02-17T16:21:11Z Drew Schweppe

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]]> πŸ—ž Raids, Fines, and $400B in Revenue Platforms face regulators while their revenues and AI budgets keep climbing. https://www.marketersplaybook.co/p/raids-fines-and-400b-in-revenue https://www.marketersplaybook.co/p/raids-fines-and-400b-in-revenue Tue, 10 Feb 2026 15:00:19 +0000 2026-02-10T15:00:19Z Drew Schweppe

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]]> πŸ—ž Users Are Leaving. Jobs Are Gone. The Trial Has Begun. https://www.marketersplaybook.co/p/users-are-leaving-jobs-are-gone-the-trial-has-begun https://www.marketersplaybook.co/p/users-are-leaving-jobs-are-gone-the-trial-has-begun Tue, 03 Feb 2026 15:06:11 +0000 2026-02-03T15:06:11Z Drew Schweppe

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]]> πŸ—ž TikTok Tracks You. YouTube Clones You. X Admits It’s Broken. From GPS data to AI likeness tools, this week changed how platforms treat users. https://www.marketersplaybook.co/p/tiktok-tracks-you-youtube-clones-you-x-admits-it-s-broken https://www.marketersplaybook.co/p/tiktok-tracks-you-youtube-clones-you-x-admits-it-s-broken Tue, 27 Jan 2026 17:12:14 +0000 2026-01-27T17:12:14Z Drew Schweppe

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]]> πŸ—ž Ads, Lawsuits, and the AI Power Shift Inside OpenAI’s ad plans, publisher lawsuits, and the fight over who controls AI revenue. https://www.marketersplaybook.co/p/ads-lawsuits-and-the-ai-power-shift https://www.marketersplaybook.co/p/ads-lawsuits-and-the-ai-power-shift Tue, 20 Jan 2026 15:38:10 +0000 2026-01-20T15:38:10Z Drew Schweppe

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