The Marketer's Playbook A weekly round-up of the most important marketing news and strategies. Subscribe today and get a free guide on how to create high-converting ads. https://www.marketersplaybook.co/ Tue, 3 Mar 2026 15:20:04 +0000 Tue, 03 Mar 2026 15:11:00 +0000 2026-03-03T15:11:00Z 2026-03-03T15:20:04Z Business Marketing News Copyright 2026, The Marketer's Playbook https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/079e6b12-7185-4742-9dae-41c8706189a9/Gray_and_Black_Simple_Studio_Logo__2_.png The Marketer's Playbook https://www.marketersplaybook.co/ https://www.rssboard.org/rss-specification beehiiv en-us support@beehiiv.com (Beehiiv Support) 🗞 AI goes to the Pentagon. Platforms Go to Court. Military contracts, $20M fines, and new rules for how platforms handle kids and competition. https://www.marketersplaybook.co/p/ai-goes-to-the-pentagon-platforms-go-to-court https://www.marketersplaybook.co/p/ai-goes-to-the-pentagon-platforms-go-to-court Tue, 03 Mar 2026 15:11:00 +0000 2026-03-03T15:11:00Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]> 🗞 Zuckerberg in Court, Ads in AI, and Shopping in Search What happens when growth collides with trust. In courtrooms, chatbots, and search results. https://www.marketersplaybook.co/p/zuckerberg-in-court-ads-in-ai-and-shopping-in-search https://www.marketersplaybook.co/p/zuckerberg-in-court-ads-in-ai-and-shopping-in-search Tue, 24 Feb 2026 15:13:00 +0000 2026-02-24T15:13:00Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]> 🗞 TikTok Knows Where You Are. Google Gets Sued, Discord Gets Leaked, and Pinterest Gets Polished From location feeds to ID leaks and EU action on ad auctions, the pressure is building. https://www.marketersplaybook.co/p/tiktok-knows-where-you-are-google-gets-sued-discord-gets-leaked-and-pinterest-gets-polished https://www.marketersplaybook.co/p/tiktok-knows-where-you-are-google-gets-sued-discord-gets-leaked-and-pinterest-gets-polished Tue, 17 Feb 2026 16:21:11 +0000 2026-02-17T16:21:11Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]> 🗞 Raids, Fines, and $400B in Revenue Platforms face regulators while their revenues and AI budgets keep climbing. https://www.marketersplaybook.co/p/raids-fines-and-400b-in-revenue https://www.marketersplaybook.co/p/raids-fines-and-400b-in-revenue Tue, 10 Feb 2026 15:00:19 +0000 2026-02-10T15:00:19Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]> 🗞 Users Are Leaving. Jobs Are Gone. The Trial Has Begun. https://www.marketersplaybook.co/p/users-are-leaving-jobs-are-gone-the-trial-has-begun https://www.marketersplaybook.co/p/users-are-leaving-jobs-are-gone-the-trial-has-begun Tue, 03 Feb 2026 15:06:11 +0000 2026-02-03T15:06:11Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]> 🗞 TikTok Tracks You. YouTube Clones You. X Admits It’s Broken. From GPS data to AI likeness tools, this week changed how platforms treat users. https://www.marketersplaybook.co/p/tiktok-tracks-you-youtube-clones-you-x-admits-it-s-broken https://www.marketersplaybook.co/p/tiktok-tracks-you-youtube-clones-you-x-admits-it-s-broken Tue, 27 Jan 2026 17:12:14 +0000 2026-01-27T17:12:14Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]> 🗞 Ads, Lawsuits, and the AI Power Shift Inside OpenAI’s ad plans, publisher lawsuits, and the fight over who controls AI revenue. https://www.marketersplaybook.co/p/ads-lawsuits-and-the-ai-power-shift https://www.marketersplaybook.co/p/ads-lawsuits-and-the-ai-power-shift Tue, 20 Jan 2026 15:38:10 +0000 2026-01-20T15:38:10Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]> 🗞 230M Health Questions and the AI Regulation Moment From wellness chats to app store bans, this week shows how fast AI is moving into regulated territory. https://www.marketersplaybook.co/p/230m-health-questions-and-the-ai-regulation-moment https://www.marketersplaybook.co/p/230m-health-questions-and-the-ai-regulation-moment Tue, 13 Jan 2026 15:02:14 +0000 2026-01-13T15:02:14Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]> 🗞 $15M to Fix Addiction, AI Safety Failures, and the End of the Instagram Aesthetic From Grok’s safety lapses to Instagram’s shift away from perfection, here’s what changed this week. https://www.marketersplaybook.co/p/15m-to-fix-addiction-ai-safety-failures-and-the-end-of-the-instagram-aesthetic https://www.marketersplaybook.co/p/15m-to-fix-addiction-ai-safety-failures-and-the-end-of-the-instagram-aesthetic Tue, 06 Jan 2026 15:02:19 +0000 2026-01-06T15:02:19Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]> 🗞 $1T in Ad Spend, Meta's Leaked Documents and Teen Targeting A breakdown of the data, the documents, and the decisions shaping 2026. https://www.marketersplaybook.co/p/1t-in-ad-spend-meta-s-leaked-documents-and-teen-targeting https://www.marketersplaybook.co/p/1t-in-ad-spend-meta-s-leaked-documents-and-teen-targeting Wed, 31 Dec 2025 15:08:12 +0000 2025-12-31T15:08:12Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]> 🗞 $14B, Paid Links, and the End of Free Reach Platforms are rewriting the rules for 2026 https://www.marketersplaybook.co/p/new-post-a976 https://www.marketersplaybook.co/p/new-post-a976 Tue, 23 Dec 2025 15:03:12 +0000 2025-12-23T15:03:12Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]> 🗞The Algorithm War Escalates This is the week platforms, media, and AI openly fought for control. https://www.marketersplaybook.co/p/the-algorithm-war-escalates https://www.marketersplaybook.co/p/the-algorithm-war-escalates Tue, 16 Dec 2025 15:13:14 +0000 2025-12-16T15:13:14Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]> 🗞 Hollywood Up for Sale, Social Feeds Up for Reinvention Netflix buys big, Reddit kills r/popular, and OpenAI hits the gas. https://www.marketersplaybook.co/p/hollywood-up-for-sale-social-feeds-up-for-reinvention https://www.marketersplaybook.co/p/hollywood-up-for-sale-social-feeds-up-for-reinvention Tue, 09 Dec 2025 15:06:13 +0000 2025-12-09T15:06:13Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]> 🗞 The Ad War No One Asked For and a Black-Friday Surge Are ads coming to ChatGPT? Meta faces heat, and Meta–Google talks reshape the AI chip race https://www.marketersplaybook.co/p/the-ad-war-no-one-asked-for-and-a-black-friday-surge https://www.marketersplaybook.co/p/the-ad-war-no-one-asked-for-and-a-black-friday-surge Tue, 02 Dec 2025 15:17:13 +0000 2025-12-02T15:17:13Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]> 🗞 $37B Creator Boom Meets a Major Legal Break Spending surges, AI gets throttled, and Meta walks free https://www.marketersplaybook.co/p/37b-creator-boom-meets-a-major-legal-break https://www.marketersplaybook.co/p/37b-creator-boom-meets-a-major-legal-break Tue, 25 Nov 2025 15:08:10 +0000 2025-11-25T15:08:10Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]> 🗞 25 New TikTok Shows, 600M Shoppers, and a Smarter Search War Longform creators hit podcasts, Google gets conversational, and Reddit turns ads into games https://www.marketersplaybook.co/p/25-new-tiktok-shows-600m-shoppers-and-a-smarter-search-war https://www.marketersplaybook.co/p/25-new-tiktok-shows-600m-shoppers-and-a-smarter-search-war Tue, 18 Nov 2025 15:12:12 +0000 2025-11-18T15:12:12Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]> 🗞 The $16B scandal and the 61% search freefall Meta’s dirty ad money meets Google’s AI fallout in one chaotic week for Big Tech https://www.marketersplaybook.co/p/the-16b-scandal-and-the-61-search-freefall https://www.marketersplaybook.co/p/the-16b-scandal-and-the-61-search-freefall Tue, 11 Nov 2025 19:03:11 +0000 2025-11-11T19:03:11Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]> 🗞 14,000 Layoffs, One Free Design Suite, and a Billion-Dollar Bet on AI Canva goes bold, Amazon gets lean, and Pinterest’s chatbot changes how we shop. https://www.marketersplaybook.co/p/14-000-layoffs-one-free-design-suite-and-a-billion-dollar-bet-on-ai https://www.marketersplaybook.co/p/14-000-layoffs-one-free-design-suite-and-a-billion-dollar-bet-on-ai Tue, 04 Nov 2025 15:03:12 +0000 2025-11-04T15:03:12Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]> 🗞 600,000 Jobs on the Line and AI Still Can’t Search Right Automation accelerates while the “smart” tech we built keeps showing its cracks https://www.marketersplaybook.co/p/600-000-jobs-on-the-line-and-ai-still-can-t-search-right https://www.marketersplaybook.co/p/600-000-jobs-on-the-line-and-ai-still-can-t-search-right Tue, 28 Oct 2025 15:09:10 +0000 2025-10-28T15:09:10Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]> Shopping by Chat, Blocking the Ads, Banning the Slop AI enters your cart, Pinterest cleans up the mess, and Google lets you wipe sponsored results off your screen https://www.marketersplaybook.co/p/shopping-by-chat-blocking-the-ads-banning-the-slop https://www.marketersplaybook.co/p/shopping-by-chat-blocking-the-ads-banning-the-slop Tue, 21 Oct 2025 14:04:17 +0000 2025-10-21T14:04:17Z Drew Schweppe

Premium Content

This content is reserved for premium subscribers of Commonwealth Marketer's Club Membership. To Access this and other great posts, consider upgrading to premium.

UpgradeLink Conjuction

A subscription gets you:

  • Ad-free newsletters
  • Access to a private, ever-growing database of marketing guides and courses from industry professionals.
  • Access to the newsletter archive of all previous editions
  • Giveaways, swag, and more

Powered by beehiiv
]]>