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There's a certain eeriness to the trajectory of technological advancement. It's like watching a plot unfold in a compelling sci-fi narrative. In this story, Artificial Intelligence (AI) is no longer an aspiring actor rehearsing backstage; it's the protagonist in the limelight, altering the course of humanity. Most anticipate a dystopian future, but here's an unexpected twist: could the proliferation of AI actually spark a renaissance of philosophy and art, a new Romantic Period? I argue it will, and here's why.

The Romantic Period was a rebellion against the rigid constraints of the Enlightenment, a resurgence of human emotions, creativity, and the celebration of the individual. As a case in point, Immanuel Kant, a quintessential Romantic philosopher, fervently championed the primacy of individual experience. Similarly, as AI permeates our world, I foresee a novel romanticism—a resurgence of what makes us distinctively human. As we develop machines that can emulate us, we are paradoxically prompted to explore what separates us from them.

Despite its impressive capabilities, AI lacks a core human trait: the depth of emotional comprehension, the subjective interpretation of experiences—essentially, the essence of humanity. Our interaction with AI starkly underscores this divide. This, I contend, will catalyze a renewed fascination with philosophy, which attempts to comprehend these uniquely human phenomena.

The AI-driven world of big data and machine learning empowers us with extraordinary tools, but the sheer magnitude and complexity of it also brings us face to face with profound philosophical quandaries. As our digital counterparts grow more sophisticated, questions about consciousness, ethics, free will, and reality grow denser, driving a surge in philosophical exploration.

Moreover, the arts have always been a refuge, a sanctuary where we express our humanity in its rawest form. As AI's presence continues to proliferate, we will undoubtedly gravitate towards the arts to reaffirm our human identity, capturing the emotional depth and subjective interpretation that AI lacks. J.M.W. Turner, a revered Romantic artist, used his evocative landscapes to express emotional states—highlighting the connection between the human spirit and the natural world. This embodiment of human essence could find renewed relevance and resonance in our interaction with AI.

In the past, philosophers and artists like Kant and Turner might have found themselves marginalized in the whirlwind of technological progress. Yet, in the AI era, they have an indispensable role. They guide us, helping us understand our place in this new world order, reminding us of our unique human spirit.

So, far from being a threat, AI could very well prove to be an ally, urging us to delve deeper into our humanity, into our capacity to create, to feel, to understand—to be human. Isn’t that a romantic idea? Artificial Intelligence, a technological behemoth inspiring a renaissance of human introspection and creativity—the unexpected catalyst for a new Romantic Period.

Thanks for reading, I’d love to hear your thoughts on this topic!

See you next week.

Jonathan

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As the world transitions into the era of Web3, characterized by decentralized systems and blockchain technology, we observe a global network of communities forming around different chains and projects. As a result, the concept of community takes on a whole new dimension and importance. Just as community biology helps us understand the intricate relationships and interdependencies within natural ecosystems, studying community biology can provide valuable insights into the dynamics and evolution of Web3 communities. In this blog post, we will explore what we can learn about Web3 communities by drawing parallels to community biology, highlighting the significance of collaboration, diversity, and resilience.

Collaboration and Synergy

In community biology, collaboration is a fundamental driver of success and resilience. Organisms within an ecosystem often collaborate, sharing resources, exchanging information, and even engaging in symbiotic relationships. Similarly, Web3 communities thrive on collaboration and cooperation among participants. Whether it’s decentralized governance, open-source development, or community-driven decision-making, the strength of Web3 communities lies in their ability to foster a collaborative environment. For example, the Stacks blockchain community works together across projects, but also to Stack $STX to secure the blockchain. Another example of collaboration are DAO, none more productive than LinksDAO, the golf community built on Web3 tooling. By studying the mechanisms that enable successful collaboration in natural ecosystems, we can apply those principles to Web3 communities and enhance their effectiveness.

Diversity and Specialization

One of the key features of natural communities is the incredible diversity of species and their specialized roles within the ecosystem. Each organism contributes in its unique way, fulfilling specific functions and niches. Web3 communities can also benefit from diversity and specialization. Embracing a diverse range of talents, perspectives, and backgrounds within a Web3 community can lead to innovative solutions, robust decision-making processes, and a broader understanding of complex challenges. (For example) Just as biodiversity enhances the stability and resilience of natural ecosystems, diversity within Web3 communities fosters adaptability and resilience in the face of changing circumstances.

Interconnectivity and Interdependence

In community biology, the concept of interconnectivity highlights the intricate web of relationships among organisms within an ecosystem. Every species relies on others in some way, forming a delicate balance of interdependencies. Similarly, Web3 communities are interconnected systems, where actions and decisions of one participant can have ripple effects on others. This is why multi-chain and cross-chain solutions are so important, and companies like ALEX have build bridges, and NeoSwap provides it’s AI-powered NFT trading service on multiple blockchains. By recognizing and understanding these interdependencies, Web3 communities can foster symbiotic relationships, shared goals, and collective growth. The study of community biology reminds us of the importance of considering the broader ecosystem when making decisions within Web3 communities.

Adaptation and Resilience

Natural communities are resilient to environmental changes due to their ability to adapt and evolve. Web3 communities can draw inspiration from this adaptive capacity to navigate the ever-evolving landscape of decentralized technologies. As Darwin put it, “the environment selects which traits and thus organisms survive.” By embracing the principles of iterative development, continuous learning, and open-mindedness, Web3 communities can better adapt to new challenges, emerging technologies, and changing user needs. Just as natural ecosystems undergo succession and transformation over time, Web3 communities can evolve and thrive by embracing innovation and remaining open to change.

Conclusion

Studying community biology provides us with valuable insights into the dynamics and functioning of natural ecosystems. By drawing parallels between community biology and Web3 communities, we can uncover important lessons about collaboration, diversity, interconnectivity, and resilience. As we navigate the exciting and evolving realm of Web3, let us remember the wisdom that nature offers and apply it to build strong, vibrant, and sustainable communities in the digital world. By doing so, we can harness the true potential of Web3 and create a more connected, collaborative, and resilient future.

That’s all for today, friends.

See you next week.

Jonathan

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Over the past decade, cloud computing has revolutionized the way businesses operate, providing them with flexible, on-demand access to computing resources and data storage.

I saw this first hand as a marketing manager at Google Cloud while working on Google Cloud Platform and Workspace.

I had the amazing opportunity to be part of the teams to launch products like TensorFlow and Meet, and fought unsuccessfully to prevent Google Apps for Work from being rebranded as G Suite. 🙄 But I digress.

Large tech companies like Amazon, Google, and Microsoft dominate the cloud computing market. They provide services that many businesses rely on.

For example, Twitter and Deutsche Bank use Google Cloud Platform, while OpenAI and LinkedIn store their data on Microsoft Azure.

The cloud computing market is worth a lot of money—$570 billion currently, and it's projected to reach $1.6 trillion by 2030.

However, there are downsides to the success of cloud computing:

1. Consolidation: The power and influence of a few big companies in the industry is concerning. They control a significant portion of the tech industry.

2. Questionable security: Cloud providers are attractive targets for hackers. Every year, more than $1 trillion is lost due to data breaches. User data is poorly managed and constantly at risk.

3. Lack of digital ownership for end users: Users have to give up control over their data in order to access the internet. They essentially mortgage their data without owning it.

Additionally, internet companies profit from user data without sharing much of it with the users themselves. The data of a typical adult in the US is valued at around $2 to $5 per month in digital advertising, making it a billion-dollar asset that users don't benefit from.

However, a new era in the digital world is dawning, one where blockchains could potentially displace traditional cloud providers. At the heart of this transformation is Bitcoin, the pioneering decentralized digital currency built on a blockchain.

Bitcoin and Blockchain: A Primer

Bitcoin was created in 2009 with the blockchain serving as its underlying technology. A blockchain is a distributed, decentralized ledger that records all transactions across a network of computers. This eliminates the need for a centralized authority, offering a high level of transparency and security.

Bitcoin, the first use case of blockchain, has shown the world the potential of this technology, beyond just a medium of financial transactions. Now, innovators are finding ways to leverage blockchain as a new form of cloud storage, leading to the proposition of Bitcoin as the new public cloud.

The Decentralized Cloud: The Future of Data Storage

With growing concerns around data privacy, transparency, and monopolization of the internet by a few tech giants, the need for decentralized solutions has never been more pronounced. This is where blockchain, and specifically Bitcoin, come into play.

Using a blockchain-based cloud storage solution, data is broken into small pieces, encrypted, and distributed across a global network of computers. This makes the data highly resilient, difficult to tamper with, and resistant to downtime. Companies like IPFS, Arweave, and Filecoin are already innovating in the decentralized storage space. But unlike traditional cloud providers, this decentralized model also means users maintain ownership of their data.

The Economic Proposition

One of the most compelling aspects of a blockchain-based cloud solution is the potential for cost savings. Decentralized cloud storage can leverage unused storage space around the world, leading to a competitive market for data storage and potentially lower prices.

Furthermore, using blockchain could mitigate the risks and costs associated with data breaches. As each data piece is encrypted and distributed across the network, an attacker would need to breach multiple nodes to obtain a complete dataset, which is both time-consuming and cost-prohibitive.

Monetizing Decentralized Cloud

In the current model, cloud providers like AWS are the principal benefactors of the economic value created by data storage. In a decentralized cloud model, value could be more equitably distributed across the network.

Users could be incentivized to lend their computing resources to the network, effectively earning Bitcoin for their storage contributions. This not only provides a new revenue stream for individuals and businesses but also fosters a healthier internet ecosystem that respects data ownership and privacy.

Investment Potential

As an investor, investing in Bitcoin now means getting ahead of the trend and being part of the transition to the decentralized internet. As more companies and individuals turn to blockchain-based solutions for their data storage needs, the demand for Bitcoin, as both a currency and a technology, is likely to rise. This has been central to my VC firm, Gossamer Capital’s, investment thesis.

Furthermore, investing in start-ups and companies at the forefront of blockchain-based cloud storage solutions could yield significant returns, as these services are likely to gain market share from traditional cloud providers.

In Conclusion

It is important to remember that this space is still emerging, and while the potential is vast, so are the challenges. Regulatory uncertainty, technological barriers, and the need for robust security measures are all hurdles that need to be overcome.

However, given the inherent benefits and the broader trend towards decentralization, it is becoming increasingly apparent that Bitcoin, or at least the technology underpinning it, could become the new public cloud. As investors, we are presented with an opportunity to capitalize on.

That’s all for today, friends.

See you next week.

Jonathan

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The world of digital content creation is undergoing a seismic shift.

With the advent of Artificial Intelligence (AI), content creation has been democratized.

Platforms like Canva, for instance, use AI to help novice designers create professional-grade graphics, resulting in a 3.5 billion designs created in the calendar year of 2021, and 135 million people using the platform each month in 2023, up 240% since 2020.

However, a looming question casts a shadow over this new AI-infused horizon:

It's a question rooted in the basic law of supply and demand.

A study from Microsoft found that the human attention span is decreasing, with the average person's attention span now at 8 seconds, down from 12 seconds in 2000.

This brings to mind the "paradox of choice" theory proposed by Barry Schwartz. This theory is evidenced in a study published in the Journal of Personality and Social Psychology, which found that too many choices can lead to decision paralysis and decreased satisfaction.

Before we draw hasty conclusions, let's take a pause.

AI has not only made content creation easier but also content consumption. For instance, YouTube's AI-driven recommendation algorithm drives more than 70% of total watch time on the platform, illustrating how the right content is finding us, and not vice versa.

Nevertheless, AI's transformative impact on the digital landscape has incentivized a favoritism for volume. In fact, YouTube creators uploaded 500 hours of video every minute in 2022, a sharp increase from previous years.

But does this mean we are sacrificing the quality of content at the altar of quantity?

A recent report found that 61% of Gen Z users prefer creators who interact with their followers, indicating a shift towards valuing the connection between creators and their audience.

According to a CMO Council report, 90% of customers say authenticity is important when deciding which brands they like and support, suggesting audiences are evolving from being mere consumers to becoming active participants in the content journey.

After thoughtful analysis, here's the crucial point to understand:

An abundance of content does not necessarily herald a decline in demand.

According to an Insider Intelligence report, adults in the US spent an average of 13 hours and 11 minutes per day consuming media in 2022, a rise from previous years.

This suggests that we're not necessarily seeing a decrease in demand, but a shift in how demand is understood and evaluated.

So, the question isn't whether demand for content will decrease, but rather how it will evolve in the face of AI and an exponentially increasing supply.

The answers to these questions will shape not just the digital landscape, but also our social interactions, culture, and understanding of value.

I’ll try to tackle that topic in a future newsletter.

That’s all for today, friends.

See you next week.

Jonathan

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I'm totally hooked on Chat-GPT!

Whether my obsession is driven by a burning ambition to conquer the world or sheer genius-level procrastination skills—I'm not sure.

But hey, Chat-GPT is my daily go-to. It helps me write quick emails and even detailed market research. And guess what? It's boosted my productivity and given me more time to spend with my daughters!

Anyone can benefit from using Chat-GPT, but the secret sauce is knowing how to write killer prompts or, as it’s known, "prompt engineering."

A Very High-Level Overview of Prompt Engineering

Prompt engineering is the process of designing and crafting effective prompts to interact with language models like ChatGPT. It involves formulating queries or instructions that elicit the desired responses from the model.

A good prompt engineer uses their creativity, clarity, domain knowledge, and experimentation to write great prompts.

Ultimately, your output on Chat-GPT is only as good as your input.

Here’s an example of an “ok” prompt and a “pro-level” prompt about

The difference is specificity.

And the more detailed you are with your prompts, the better your Chat-GPT output.

Ok, now that we’re all expert prompt engineers, let’s consider how we can use Chat-GPT to be more productive marketers.

10 Chat-GPT Prompts Every Marketing Manager Should Be Using

There are endless use cases for Chat-GPT and marketing, but here are 10 examples to get you thinking about how you can leverage this technology to increase your productivity, and get more time back.

When you see brackets below [ … ] that is where you should input details related to your brand or product. You can literally cut and paste these prompts into Chat-GPT.

1. Generate a list of [x number of] potential target audiences for our upcoming product launch [product details] based on market research and competitor analysis.

2. Brainstorm creative and attention-grabbing headlines for our new advertising campaign.

3. Compose a persuasive email to send to our existing customers [customer detail], highlighting the benefits of our latest product upgrade. [product details]

4. Provide a detailed analysis of our website traffic data to identify key areas for improvement and optimization. [website traffic data]

5. Generate a social media content calendar for the next quarter, including engaging posts and captivating visuals. [# of posts and which social platforms]

6. Develop a customer feedback survey to gather insights on customer satisfaction and identify areas for improvement. [# of questions in the survey]

7. Compose a compelling product description for our e-commerce website [name], highlighting its unique [features and benefits].

8. Research and recommend effective influencer marketing strategies to reach our [target audience] and increase brand [awareness].

9. Analyze [competitor] pricing strategies and recommend a competitive pricing model for our [products].

10. Create a comprehensive marketing campaign timeline, including key [milestones, deliverables, and resource allocation].

In Summary

Chat-GPT is amazing and you should use it everyday.

The more detailed your prompts are, the better your Chat-GPT output will be.

Lastly, I hope these 10 marketing prompts get your creative juices flowing about how you can leverage Chat-GPT to save you time and increase your productivity.

That’s all for today, friends.

See you next week.

Jonathan

If you enjoyed this newsletter, then get in touch for:

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2. Advising your startup: Get expert business and marketing support as you launch your new venture.

3. Consulting on your project: Whether you need Web 3.0 education for your team or tactical marketing strategy support on a project—I’m here to help.

🫡 The Tenacity and Worth of Crypto's Pioneers

Why Businesses and Marketing Teams Should Target the $70 Billion Early-Adopters of Crypto

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The news about the crypto industry couldn't be bleaker. Binance and Coinbase are facing fresh lawsuits, and the SEC has deemed 67 cryptocurrencies as securities.

As expected, many alt-coins plummeted by 20% in recent days, as consumers absorbed the negative updates. However, what's intriguing is that Bitcoin and Ethereum (currently not categorized as securities) only experienced a modest 3% drop, displaying resilience.

But if you pause and contemplate, what truly surprises is that despite the onslaught of adverse headlines, stringent regulations imposed by the SEC, and wild price fluctuations, the community of crypto enthusiasts continues to expand year after year.

A recent piece in the WSJ, along with a report by Pew, sheds light on these trends and paints a portrait of the crypto user base that brands would be wise to acknowledge.

Explosive Crypto Growth Mirrors Technology Adoption

Around 30 million American adults have embraced crypto. Pew's study reveals that the crypto user base in the nation surged from 2% of the population in 2018 to 17% in April 2023. This remarkable surge signifies a profound shift in how individuals perceive and engage with digital assets, aligning perfectly with the technology adoption curve.

The data seems to indicate that crypto has attracted most early adopters. Yet, what does it require for crypto to traverse the gap and enter the mainstream market?

While more user-friendly blockchain infrastructure and applications will be needed for mass adoption, I propose that regulation might hold part of the solution. As crypto gains legitimacy through regulation, an influx of users and capital will follow suit. Pew's findings reinforce this notion, with 75% of Americans familiar with cryptocurrencies expressing doubts about their security and reliability. The question isn't whether crypto will achieve mainstream status, but rather when it will happen and what toll it might take on existing users. And regulation could come sooner than some might think, as the House has a bill on the table that would disarm the aggressive SEC.

Demographics of Crypto Investors: A Call to Action for Businesses and Marketers

A glance at the demographics of crypto investors reveals a notable trend—males between 18 and 40 years old represent a substantial portion of this user base. Research uncovered that nearly 40% of men within this age range claimed ownership of crypto, while only 16% of women did the same. Furthermore, among men aged 41 to 60, 17% possessed crypto, while a mere 9% of women in that age group reported such ownership.

This group comprises individuals of higher income and education, a segment that businesses simply cannot afford to overlook. There are 420 million crypto users worldwide with a market cap around $1 trillion. That values the US crypto user base around $70 billion. After all, early adopters often serve as the vanguards of new trends.

Within this group reside individuals of higher income and education—a segment that businesses simply cannot afford to overlook. The worldwide count of crypto users stands at a staggering 420 million, contributing to a market capitalization of approximately $1 trillion. Thus, the valuation of the United States' crypto user base alone ascends to a remarkable $70 billion. Indeed, these early adopters typically stand at the forefront of novel movements.

Hence, it is wise for businesses and marketers to devise a Web 3.0 strategy, despite the industry's challenges. But how should companies approach Web 3.0?

I caution against accepting crypto payments while the looming presence of SEC regulation persists. However, there exist numerous other tactics through which companies can engage with this valuable audience.

Thought-starters:

1. Advertise in crypto media.

2. Collaborate with crypto influencers to co-create content.

3. Harness the power of NFTs to foster brand ownership.

4. Enable digital wallet connections on company websites.

To date, very few brands have targeted crypto’s early adopters, which creates tremendous whitespace for those ready to step into the new world of Web 3.0.

In Summary

The crypto industry has demonstrated remarkable resilience and growth, even amidst harsh regulation and negative press—a trait of loyalty that all brands would admire. The expanding user base in the United States, particularly among males aged 18-40, attests to the enduring allure of cryptocurrencies.

Brands targeting this demographic must grasp the importance of adopting a crypto and blockchain strategy to maintain relevance and seize the opportunities presented by this flourishing market. As cryptocurrencies continue to evolve and gain widespread acceptance, their impact on various industries and sectors will inevitably soar. It is therefore essential for businesses to remain ahead of the curve, embracing the potential of crypto and blockchain technologies.

And that’s all for today, friends.

See you next week.

Jonathan

If you enjoyed this newsletter, then get in touch:

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What is Web 3.0 Marketing?

The Convergence of Blockchain, AI, and Immersive Technologies Shaping the Future of Marketing

The evolution of the internet has transformed the way we live, communicate, and conduct business. From Web 1.0's static webpages to Web 2.0's social media and user-generated content, the internet has continually adapted to new technologies. Now, we stand at the precipice of a new era known as Web 3.0, where the convergence of blockchain, artificial intelligence (AI), and immersive technologies promises to revolutionize the digital landscape. In this essay, we will explore the concept of Web 3.0 and delve into its profound impact on marketing.

Defining Web 3.0

Web 3.0, often referred to as the decentralized web, marks a paradigm shift in the internet's underlying architecture and user experience. At its core, Web 3.0 leverages blockchain technology, AI algorithms, and immersive technologies like virtual reality (VR) and augmented reality (AR) to create a more user-centric, secure, and immersive online environment. Check out the below slide inspired by my friends at Vayner3 that shows an overview of the Web 3.0 consumer ecosystem.

Blockchain: The Foundation of Web 3.0

Blockchain, the distributed ledger technology, is a fundamental building block of Web 3.0. By decentralizing data storage and enabling trustless transactions, blockchain ensures transparency, security, and immutability. Its impact on marketing is significant, as it allows for enhanced data privacy, identity management, and the creation of decentralized applications (DApps). In a Web 3.0 marketing landscape, blockchain can enable transparent advertising ecosystems, ownable brand combat ad fraud, and reward users for their attention or data contributions.

AI: Empowering Intelligent Marketing

Artificial intelligence not only plays a plays a crucial role in Web 3.0 by empowering marketers to generate content in seconds, but by enabling intelligent automation, predictive analytics, and personalized experiences. With the vast amounts of data generated in the digital world, AI algorithms can extract valuable insights, enabling marketers to understand consumer behavior, preferences, and trends. This data-driven approach allows for hyper-personalized marketing campaigns, targeted advertising, and dynamic pricing strategies. Furthermore, AI-powered chatbots and virtual assistants enhance customer service, providing real-time support and improving user engagement.

Immersive Technologies: Transforming User Experience

Immersive technologies, such as VR and AR, are integral components of Web 3.0, offering users engaging and interactive experiences. In the realm of marketing, these technologies provide innovative ways to showcase products, create virtual showrooms, and simulate real-world experiences. For instance, customers can virtually try on clothing or experience travel destinations before making a purchase. This level of immersion enhances customer engagement, fosters emotional connections, and ultimately drives conversions.

Impact on Marketing

Web 3.0 presents marketers with a myriad of opportunities and challenges. The decentralized nature of blockchain technology offers a more transparent and trustworthy advertising environment, reducing ad fraud and improving the relationship between advertisers and consumers. Blockchain-powered smart contracts enable new revenue models, such as micropayments or tokenized rewards, allowing users to monetize their attention or data. This shift from the traditional ad-centric model to user-centric value exchange reshapes the marketing landscape.

Furthermore, AI-powered content creation and analytics empower marketers to iterate faster, refine their targeting strategies, deliver personalized content, and optimize campaign performance. By leveraging AI algorithms, marketers can automate mundane tasks, gain deeper customer insights, and make data-driven decisions. This leads to increased efficiency, better resource allocation, and improved ROI.

Immersive technologies bring an entirely new dimension to marketing. Virtual showrooms, interactive ads, and personalized AR experiences allow brands to create memorable and immersive encounters, driving brand loyalty and customer satisfaction. Moreover, the integration of VR and AR with e-commerce platforms opens up new avenues for virtual product demonstrations, reducing the need for physical stores.

In conclusion, Web 3.0 represents a transformative phase in the evolution of the internet, where blockchain, AI, and immersive technologies converge to shape the future of marketing. This new paradigm brings forth a user-centric, secure, and immersive online environment that revolutionizes how businesses interact with consumers. With blockchain providing transparency and trust, AI empowering intelligent automation and personalized experiences, and immersive technologies enhancing user engagement, marketing professionals have an array of innovative tools at their disposal.

As we venture further into the era of Web 3.0, marketing professionals must adapt and embrace these emerging technologies to stay ahead of the curve. By leveraging blockchain, AI, and immersive technologies, marketers can unlock new levels of personalization, engagement, and customer satisfaction, ultimately redefining the way brands interact with their audiences in the digital realm.

And that’s all for today, friends.

See you next week.

Jonathan

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