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    <title>The MedEdge</title>
    <description>From distorted facts to outright lies, medical mis/disinformation is everywhere. Learn to spot the tactics, expose the intent, and fight back.</description>
    
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    <pubDate>Sun, 30 Mar 2025 17:41:48 +0000</pubDate>
    <atom:published>2025-03-30T17:41:48Z</atom:published>
    <atom:updated>2026-06-11T00:13:29Z</atom:updated>
    
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  <title>In the Land of Improper Ideology</title>
  <description>We&#39;ve crossed the Rubicon</description>
  <link>https://mededge.beehiiv.com/p/in-the-land-of-improper-ideology</link>
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  <pubDate>Sun, 30 Mar 2025 17:41:48 +0000</pubDate>
  <atom:published>2025-03-30T17:41:48Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
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</style><div class='beehiiv__body'><p class="paragraph" style="text-align:left;">Dear friend,</p><p class="paragraph" style="text-align:left;">This newsletter has rapidly evolved. What started as a professional development tool for medical educators has become a travelogue during a period of historical significance. Which is not to say that <i>I’m</i> historically significant, but a record is a record. </p><p class="paragraph" style="text-align:left;">This past week I had the honor of leading workshops for faculty and professional staff of a small liberal arts college located in rural red country. </p><p class="paragraph" style="text-align:left;">The workshops were on a topic near and dear to my heart: supporting transgender and non-binary college students. </p><p class="paragraph" style="text-align:left;">While the workshops were very much about that, they were also about something else. </p><p class="paragraph" style="text-align:left;">It’s not that there was an elephant in the room. It was more of an exploding elephant piñata that covered every person and surface in wet sand, because filling it with glitter would’ve been too gay. </p><p class="paragraph" style="text-align:left;">I’m talking, of course, about (gestures wildly in every direction) the current political climate. </p><h2 class="heading" style="text-align:left;" id="heresy">Heresy</h2><p class="paragraph" style="text-align:left;">You can’t talk about transgender and gender non-binary people without talking about biological sex and gender. Specifically, about how those two (independently complex) things are different. Which means I broke with <a class="link" href="https://www.whitehouse.gov/presidential-actions/2025/01/defending-women-from-gender-ideology-extremism-and-restoring-biological-truth-to-the-federal-government/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=in-the-land-of-improper-ideology" target="_blank" rel="noopener noreferrer nofollow">the official government stance</a> in the first few minutes. The heresy didn’t end there. </p><p class="paragraph" style="text-align:left;">If you’re curious, here are a few highlights:</p><ul><li><p class="paragraph" style="text-align:left;">It is intuitively obvious that biological sex and gender are distinct. There is no gene telling you to wear a dress. Testosterone doesn’t bind with affinity to the color blue. There are no laundry secrets in the vaginal wall. </p></li><li><p class="paragraph" style="text-align:left;">The core disagreement between “woke gender ideology” and mainstream gender ideology isn’t transgender vs cisgender or boy vs girl. It’s accepting a child as they are or forcing an adult’s opinion upon them. It is just as abhorrent to me to insist that a trans girl is a cis boy as it would be to insist that a cis boy is a trans girl. </p></li><li><p class="paragraph" style="text-align:left;">Sometimes strong emotional messaging can overload an otherwise logical person’s capacity for rational thinking. Enter the moral panic about harming children. And so we must say and repeat the truth: no one is advocating for gender-affirming surgical intervention for pre-pubescent children. Care up until puberty is about supporting, talking, and listening, to the child and the child’s community. When a child enters puberty and is concerned about the changes their body will undergo, a licensed medical professional may offer puberty blockers to hit “pause” on puberty to give everyone a little more time. This is safe and 100% reversible. When the adolescent turns 16, they, along with their care team and guardians, can make an informed decision about which hormones should predominate in puberty.</p></li><li><p class="paragraph" style="text-align:left;">It is far more dangerous to deny a child’s identity than to accept them for who they are. <span style="color:#5892AA;"><b>A</b></span><a class="link" href="https://www.thetrevorproject.org/survey-2024/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=in-the-land-of-improper-ideology#suicide-risk" target="_blank" rel="noopener noreferrer nofollow"><b>ccording</b></a><a class="link" href="https://www.thetrevorproject.org/survey-2024/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=in-the-land-of-improper-ideology#suicide-risk" target="_blank" rel="noopener noreferrer nofollow"> to the 2024 Youth Survey by the Trevor Project</a>, 46% of transgender and non-binary youth in America had seriously considered suicide in the prior year. Young people living in very accepting communities considered suicide at half the rate of their peers. </p></li></ul><p class="paragraph" style="text-align:left;">The audience received the information I had prepared and asked thoughtful, clarifying questions. </p><p class="paragraph" style="text-align:left;">But as we turned our attention to supporting students in the campus environment, the questions took on a different tenor. </p><p class="paragraph" style="text-align:left;">One faculty member asked, “how can I visibly support a trans student if I might be fired, doxxed, detained, and/or deported for doing so?” </p><p class="paragraph" style="text-align:left;">I believe it’s important to say when you’re out of your depth. So I did. </p><p class="paragraph" style="text-align:left;">I said, “I have expertise on being trans and providing gender-affirming care, but I’ve never had to survive in an autocracy before, so I honestly don’t know.”</p><p class="paragraph" style="text-align:left;">This let some of the tension out of the room, but we were still left looking at each other, desperate for answers. </p><h2 class="heading" style="text-align:left;" id="weve-crossed-the-rubicon">We’ve Crossed the Rubicon</h2><p class="paragraph" style="text-align:left;">I believe we’re now governed by an authoritarian regime. Some may argue over semantics, but it seems undeniable to me. </p><p class="paragraph" style="text-align:left;">Evidence abounds, but a few specific examples:</p><ul><li><p class="paragraph" style="text-align:left;">The President recently signed an <a class="link" href="https://www.whitehouse.gov/presidential-actions/2025/03/restoring-truth-and-sanity-to-american-history/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=in-the-land-of-improper-ideology" target="_blank" rel="noopener noreferrer nofollow">executive order</a> that, among other things, tasks the Vice President with removing “improper ideology” from the Smithsonian Institution. He provides an example of this impropriety: <a class="link" href="https://www.cbsnews.com/news/trump-smithsonian-executive-order-improper-ideology/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=in-the-land-of-improper-ideology" target="_blank" rel="noopener noreferrer nofollow">a sculpture representing that</a> “[s]ocieties including the United States have used race to establish and maintain systems of power, privilege, and disenfranchisement.&quot;</p></li><li><p class="paragraph" style="text-align:left;">A <a class="link" href="https://edition.cnn.com/2025/03/29/us/rumeysa-ozturk-tufts-university-arrest-saturday/index.html?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=in-the-land-of-improper-ideology" target="_blank" rel="noopener noreferrer nofollow">Tufts graduate student was abducted from the streets of Boston</a> by six plainclothes officers, some with their faces masked. She has not been charged with anything. <a class="link" href="https://www.nytimes.com/2025/03/29/us/rumeysa-ozturk-tufts-student-detained.html?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=in-the-land-of-improper-ideology" target="_blank" rel="noopener noreferrer nofollow">Her peers and professors know her to be peaceful and introverted</a>, and believe the detention can only be linked to her co-authoring an op-ed critical of the war in Gaza. </p></li><li><p class="paragraph" style="text-align:left;">DHS Secretary Kristi Noem <a class="link" href="https://www.msnbc.com/top-stories/latest/kristi-noem-el-salvador-prison-cecot-video-rcna198394?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=in-the-land-of-improper-ideology" target="_blank" rel="noopener noreferrer nofollow">filmed a propaganda video</a> using posed inmates at a maximum security prison in El Salvador as a backdrop that is (intentionally?) reminiscent of the <a class="link" href="https://encyclopedia.ushmm.org/content/en/photo/former-prisoners-of-the-little-camp-in-buchenwald?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=in-the-land-of-improper-ideology" target="_blank" rel="noopener noreferrer nofollow">crowded bunks of Buchenwald</a>. We do not know who has been imprisoned there by the United States government, but reports indicate that <a class="link" href="https://www.nbcnews.com/news/us-news/families-deported-venezuelans-are-distraught-loved-ones-sent-el-salvad-rcna196950?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=in-the-land-of-improper-ideology" target="_blank" rel="noopener noreferrer nofollow">at least some of the inmates are innocent, rule-following members of society</a> targeted due to tattoos and the color of their skin. </p></li></ul><p class="paragraph" style="text-align:left;">This isn’t to say that we are doomed. But we won’t be able to effectively fight back unless we accept the reality of the situation. </p><h2 class="heading" style="text-align:left;" id="risk-management">Risk Management</h2><p class="paragraph" style="text-align:left;">As our discussions in the workshop continued, it became clear that we were each considering our ability to tolerate risk. What chances were we willing to take? How would we know when to stick out our necks and when to strategically sit back and live to fight another day?</p><p class="paragraph" style="text-align:left;">I, for example, have been invited to lead workshops in other parts of the country. But I’m honestly scared to travel to some places, particularly when that means turning over my identification documents to government authorities. Is it wise to decline for my safety, or would that be obeying in advance? </p><h2 class="heading" style="text-align:left;" id="wisdom-from-a-true-expert">Wisdom from a True Expert</h2><p class="paragraph" style="text-align:left;">I’m grateful to have come across an essay by Ned Resnikoff called “<a class="link" href="https://resnikoff.beehiiv.com/p/living-with-a-murderer?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=in-the-land-of-improper-ideology" target="_blank" rel="noopener noreferrer nofollow">Living with a Murderer: On personal responsibility under the second Trump administration</a>”. </p><p class="paragraph" style="text-align:left;">I think it’s worth reading in its entirety. The author makes compelling arguments about capitulation and the politics of respectability. </p><p class="paragraph" style="text-align:left;">The majority of the piece, however, relays lessons from Hannah Arendt, a Jewish refugee from Nazi Germany and one of the most influential political thinkers of the 20th century.</p><p class="paragraph" style="text-align:left;">Resnikoff mainly draws from Arendt’s essay, “<a class="link" href="https://grattoncourses.wordpress.com/wp-content/uploads/2016/08/responsibility-under-a-dictatorship-arendt.pdf?utm_source=resnikoff.beehiiv.com&utm_medium=referral&utm_campaign=living-with-a-murderer" target="_blank" rel="noopener noreferrer nofollow">Personal Responsibility Under Dictatorship</a>”. </p><p class="paragraph" style="text-align:left;">This essay is an incredibly rich work worthy of much thought and discussion. </p><p class="paragraph" style="text-align:left;">One part stands out to me in this moment, when I have so many questions about my obligations. She says this of the “nonparticipants”, who chose not to comply with the Nazi regime:</p><p class="paragraph" style="text-align:left;">“[T]hey asked themselves to what extent they would still be able to live in peace with themselves after having committed certain deeds; and they decided that it would be better to do nothing, not because the world would then be changed for the better, but simply because only on this condition could they go on living with themselves at all. Hence, they also chose to die when they were forced to participate. To put it crudely, they refused to murder, not so much because they still held fast to the command ‘Thou shalt not kill,’ but because they were unwilling to live together with a murderer—themselves.”</p><p class="paragraph" style="text-align:left;">The choices of if, when, where, and how to resist are personal ones. I don’t presume to know what’s best for anyone else. </p><p class="paragraph" style="text-align:left;">Arendt’s argument is that we each have to live with ourselves. We must know ourselves well enough to find the lines that, should we cross them, would haunt us and make living intolerable. Morals applied by external forces can change with the culture or the whims of the ruling class. But it isn’t our peers or rulers whose judgement matters, it’s our own. </p><p class="paragraph" style="text-align:left;">The part that I most needed to hear in this moment is easy to miss: “they decided that it would be better to do nothing, <b>not because the world would then be changed for the better</b>, but simply because only on this condition could they go on living with themselves at all”. </p><p class="paragraph" style="text-align:left;">I find this idea freeing and instructive. </p><p class="paragraph" style="text-align:left;">Maybe it’s due to the constant influx of opinions and data, but I’ve felt like I need to make every choice based on the impact it might have on the world. Or how people will react to it. Even the most consequential news of the day is framed by pundits and influencers as something that will or won’t “break through”, and by how it will play in this state or with that demographic. </p><p class="paragraph" style="text-align:left;">Of course there is a role for strategic thinking, but Arendt reminds us that there’s danger down that path, too. </p><p class="paragraph" style="text-align:left;">And so I ask myself: what do I care about? What kind of person am I willing to be? </p><p class="paragraph" style="text-align:left;">Standing up is scary. Living with a murderer is scarier. </p><p class="paragraph" style="text-align:left;"></p><p class="paragraph" style="text-align:left;">Thanks for reading. Hang in there, everybody.</p><p class="paragraph" style="text-align:left;">Ky</p><div class="image"><img alt="" class="image__image" style="border-radius:1000px 1000px 1000px 1000px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/125a5527-1e3c-42d1-b1dc-7397acac58c5/Close_Blue_Sweater.jpeg?t=1737566935"/></div><hr class="content_break"><h4 class="heading" style="text-align:center;" id="like-this-post-forward-it-to-a-frie">Did you find this newsletter helpful? Forward it to a friend</h4><h4 class="heading" style="text-align:center;" id="are-you-that-lucky-friend-subscribe">Are you that friend? Subscribe to this newsletter for free</h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://mededge.aloemeded.com/subscribe?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=in-the-land-of-improper-ideology"><span class="button__text" style=""> Subscribe to the MedEdge </span></a></div><hr class="content_break"><hr class="content_break"><p class="paragraph" style="text-align:center;">I’ve been spending [too much] time on Bluesky. If you have an account, you can find me <a class="link" href="https://bsky.app/profile/kyanlynch.bsky.social?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=in-the-land-of-improper-ideology" target="_blank" rel="noopener noreferrer nofollow">@kyanlynch.bsky.social</a></p><hr class="content_break"><h5 class="heading" style="text-align:center;" id="this-newsletter-will-always-be-free">This newsletter will always be free. </h5><p id="if-your-love-language-is-buying-peo" class="paragraph" style="text-align:center;">If your love language is buying people coffee:</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://buymeacoffee.com/mededge?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=in-the-land-of-improper-ideology"><span class="button__text" style=""> ☕️ Buy Me a Coffee </span></a></div></div></div>
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  <title>We Could&#39;ve Had it All</title>
  <description>... now we&#39;re rolling in deep $%*#</description>
  <link>https://mededge.beehiiv.com/p/we-could-have-had-it-all</link>
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  <pubDate>Sun, 16 Mar 2025 15:00:00 +0000</pubDate>
  <atom:published>2025-03-16T15:00:00Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="retro-viral">Retro-Viral</h2><p class="paragraph" style="text-align:left;">Have you seen this meme popping up around the internet?</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ac28a031-0b9f-4daa-92ed-62d9b3dcc325/oregon_trail_dysentery.jpg?t=1741700962"/></div><p class="paragraph" style="text-align:left;">It’s a screenshot from the “educational” computer game called <a class="link" href="https://oregontrail.ws/games/the-oregon-trail/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">The Oregon Trail</a>. </p><p class="paragraph" style="text-align:left;">For millenials of my vintage, it’s the perfect meme: topical, cynical, and nostalgic. </p><p class="paragraph" style="text-align:left;">It’s topical because there has been <a class="link" href="https://www.livenowfox.com/news/dysentery-outbreak-oregon-leaves-least-40-sickened-what-know?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">a rise in cases of dysentery, caused by the Shigella bacteria, in Multnomah County, Oregon</a>. </p><h2 class="heading" style="text-align:left;" id="a-golden-age-for-preventable-diseas">A Golden Age for Preventable Diseases</h2><p class="paragraph" style="text-align:left;">Dysentery is just one of the “blast from the past” diseases making a comeback in American life. </p><p class="paragraph" style="text-align:left;">Notably, <a class="link" href="https://www.cnn.com/2025/03/14/health/measles-outbreak-2025/index.html?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">Measles continues to spread</a> despite the availability of a highly effective vaccine that helped us eradicate the disease in this country decades ago. </p><p class="paragraph" style="text-align:left;">Pertussis is both vaccine preventable and also on the rise. Cases have been reported around the country (<a class="link" href="https://www.wral.com/lifestyle/health/cases-whooping-cough-double-nc-march-2025/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">NC</a>, <a class="link" href="https://www.opb.org/article/2025/03/14/umatilla-county-pertussis-outbreak/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">OR</a>, <a class="link" href="https://health.wyo.gov/whooping-cough-cases-increasing-in-wyoming/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">WY</a>, <a class="link" href="https://www.ktvb.com/article/news/local/whooping-cough-cases-surge-treasure-valley/277-cf89be1b-4e64-4004-b774-74ad9ae82dfc?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">ID</a>) but Oklahoma has been particularly hard hit. The state is now facing its <a class="link" href="https://kfor.com/news/local/oklahoma-seeing-largest-whooping-cough-outbreak-in-decades-experts-say/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">largest outbreak in 69 years</a>.</p><p class="paragraph" style="text-align:left;">Kansas has been experiencing <a class="link" href="https://www.statnews.com/2025/02/19/tuberculosis-kansas-city-missouri-tb-outbreak-treatment/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">one of the largest TB outbreaks in a one-year period of the last several decades</a>. Both preventable and treatable, TB is a leading killer globally, but (usually) a relative rarity in the United States. <a class="link" href="https://www.theatlantic.com/health/archive/2025/03/tuberculosis-death-usaid-trump/682062/?utm_campaign=the-atlantic&utm_content=true-anthem&utm_medium=social&utm_source=linkedin" target="_blank" rel="noopener noreferrer nofollow">Our ability to treat the disease is now imperiled</a>.</p><p class="paragraph" style="text-align:left;">There’s reason to believe these medical disasters are just the tip of the spear, as other individual and public health decisions portend rising rates of unnecessary disease:</p><ul><li><p class="paragraph" style="text-align:left;">Drinking raw milk, a habit <a class="link" href="https://sentientmedia.org/rfks-raw-milk-upfs-oils-organic-food/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">promoted by HHS Secretary Kennedy</a> (sigh), can <a class="link" href="https://scopeblog.stanford.edu/2025/02/25/milk-disease-risk-bird-flu-pasteurization/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">cause outbreaks of e. coli, listeria, Rift Valley Fever, and bird flu (H5N1)</a>.</p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://apnews.com/article/fluoride-ban-drinking-water-utah-559d92736f1958ff5d109071fa85f5b5?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">Utah will be the first state to ban fluoride from public drinking water</a>. Scientists predict this will lead to increases in cavities and other sequelae of tooth decay.</p></li></ul><p class="paragraph" style="text-align:left;">… and boy could I go on.</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d01b823c-010c-4714-96be-5cd47c2138f2/95174F1E-BCA5-4722-8819-4A80DE49D973_1_201_a.jpeg?t=1742057758"/><div class="image__source"><span class="image__source_text"><p>Anyone have a chimpanzee milk hook-up? Asking for a friend…</p></span></div></div><h2 class="heading" style="text-align:left;" id="back-to-the-future">Back to the Future</h2><p class="paragraph" style="text-align:left;">While #WellnessInfluencers try to bring back times when men were men and lungs were iron, we’re also living through an age of fanatical futurism. </p><p class="paragraph" style="text-align:left;">It’s disorienting and, in many cases, mind-numbingly dumb. For example, <a class="link" href="https://www.wsj.com/lifestyle/cars/autos-technology-gear-shifter-design-tesla-44d79694?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">several carmakers are trying to radically redesign the gear shifter</a> for seemingly no reason.</p><p class="paragraph" style="text-align:left;">Customers are confused: “I didn’t even know how to drive this damn car.” </p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bb9b3244-be3c-4022-a5d0-145af6d8a226/Screenshot_2025-03-15_at_1.04.57_PM.png?t=1742058621"/><div class="image__source"><span class="image__source_text"><p>Behold the “Crystal Sphere” Gear Shifter</p></span></div></div><p class="paragraph" style="text-align:left;">You may have also seen the Salesforce Super Bowl commercial, “<a class="link" href="http://mcconaughey?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">Dining Al Fiasco</a>”, in which world-famous actor Matthew McConaughey is forced to sit at a table outside in the pouring rain and eat foods he dislikes because… he didn’t use Salesforce’s proprietary AI to decide what and where to eat?</p><p class="paragraph" style="text-align:left;">As one critic <a class="link" href="https://defector.com/salesforce-is-using-a-hallucination-to-sell-ai?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">puts it</a>, “It is simply wild that Salesforce has this opportunity to highlight to a mass audience, even indirectly, their best and most promising use-case for AI, and here they are aggressively pitching an inscrutable solution to a non-existent problem.”</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c7b4d146-3fbc-4b6b-af3e-5c92c51ff2a1/salesforce_still.jpg?t=1742072257"/></div><p class="paragraph" style="text-align:left;">Some of the “future-is-now” gambits are more dystopian than others. For example:</p><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.wcnc.com/article/news/local/connect-the-dots/what-to-know-about-ai-at-fast-food-restaurants/275-22aec7b4-5f22-467d-a099-f9b91917ebf1?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">McDonald’s is testing facial recognition</a> in their drive-thru lanes, and it’s <a class="link" href="https://www.fastcompany.com/91087484/how-fast-food-is-becoming-a-new-surveillance-ground?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">not the first fast food chain to do it</a>.</p></li><li><p class="paragraph" style="text-align:left;">The <a class="link" href="https://www.theguardian.com/us-news/2025/mar/05/la-times-ai-tool-kkk?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">LA Times had to decommission a new AI-powered “Insights” tool</a> designed to generate summaries to articles because it defended the KKK.</p></li></ul><p class="paragraph" style="text-align:left;">The healthcare system is far from immune. A recently published study in Health Affairs reports that <a class="link" href="https://www.healthaffairs.org/doi/abs/10.1377/hlthaff.2024.00842?journalCode=hlthaff&utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">65% of U.S. hospitals use AI-assisted predictive models</a>, most commonly to anticipate inpatient health trajectories, but only 61% of those have evaluated their model for accuracy with local patient data, and only 44% have evaluated their model for bias. </p><p class="paragraph" style="text-align:left;">The failure to evaluate for accuracy and bias is dangerous. Just this past week, <a class="link" href="https://www.nature.com/articles/s43856-025-00775-0?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">a team out of Virginia Tech </a>reported that, when tested, current medical machine learning models <span style="color:rgb(51, 51, 51);font-family:"Fira Sans", Helvetica, Arial, sans-serif;font-size:16px;">missed a whopping 66% of injuries related to patient mortality within hospital settings.</span></p><p class="paragraph" style="text-align:left;"><span style="color:rgb(51, 51, 51);font-family:"Fira Sans", Helvetica, Arial, sans-serif;font-size:16px;">If that doesn’t give you the heebie-jeebies, maybe this will:</span></p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c1032d4d-ff47-4993-aadc-1505d7991b3f/Screenshot_2025-03-16_at_10.29.28_AM.png?t=1742135583"/><div class="image__source"><span class="image__source_text"><p>Ana, Hippocratic AI’s new nurse bot</p></span></div></div><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.hippocraticai.com/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">Hippocratic AI</a>, a company founded in 2023 to address the global healthcare workforce shortage, is touting its AI Agents as a replacement for expensive nurses and allied health professionals. They’ve got more options than Baskin-Robbins:</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/40b6ffee-c46d-47ab-8992-cbc85b6844d2/Screenshot_2025-03-16_at_10.36.54_AM.png?t=1742135989"/></div><p class="paragraph" style="text-align:left;">I am sure that these predictive machine learning models and AI bots were designed by good-hearted people trying to improve healthcare. But I can’t help but think they are being deployed—like the other futuristic fixes above—as ways to cut costs, charge more, or both. </p><p class="paragraph" style="text-align:left;"><a class="link" href="https://apnews.com/article/artificial-intelligence-ai-nurses-hospitals-health-care-3e41c0a2768a3b4c5e002270cc2abe23?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">Michelle Mahon of National Nurses United seems to agree</a>: “Hospitals have been waiting for the moment when they have something that appears to have enough legitimacy to replace nurses. The entire ecosystem is designed to automate, de-skill and ultimately replace caregivers.”</p><h2 class="heading" style="text-align:left;" id="if-its-not-broken-fix-it">If It’s Not Broken, Fix It</h2><p class="paragraph" style="text-align:left;">Whether we’re trying to find an “alternative cure” to measles or design the gear shift of the future, we seem hellbent on reinventing all of the wrong wheels. </p><p class="paragraph" style="text-align:left;">If it’s tried and true it’s tired. If it’s widely accepted it’s suspicious. If it involves human-to-human interaction, it’s inefficient. If it doesn’t come with an AI co-pilot, you can bet one is on the way. </p><p class="paragraph" style="text-align:left;">We are all Matthew McConaughey sitting in the rain with our sad shrimp cocktail. Menus and indoor dining are too ‘woke’ now, I guess.</p><h2 class="heading" style="text-align:left;" id="this-is-not-a-game">This is Not a Game</h2><p class="paragraph" style="text-align:left;">Back to dysentery (a sentence no one wants to read or write). </p><p class="paragraph" style="text-align:left;">There is a reason dysentery is spreading in Oregon. Portland has a large homeless population, with <a class="link" href="https://impactnw.org/news/portland-homelessness-epidemic/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">1 in 165 Portland residents homeless on any given night</a>. There are <a class="link" href="https://www.oregonlive.com/projects/portland-homeless/hcount.html?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">not nearly enough beds for homeless residents (0.61 per unhoused person)</a>, in either emergency or permanent housing.</p><p class="paragraph" style="text-align:left;">There are also far too few public restrooms. The<a class="link" href="https://www.oregonlive.com/politics/2025/02/public-toilets-could-help-stop-the-spread-of-dysentery-yes-dysentery-in-portland.html?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow"> roughly 116 public restrooms</a> in Portland are predominantly located in parks and libraries. About 61% of public park toilets are closed in the winter to avoid freezing pipes, and libraries are only open during the day. </p><p class="paragraph" style="text-align:left;">Dysentery and other communicable diseases are bound to spread when people live in crowded encampments without access to sanitary toilets, clean water, and soap. </p><p class="paragraph" style="text-align:left;">Working on public restroom infrastructure and housing policy is decidedly unsexy. It won’t be fixed by an AI chatbot, memecoin, or seed oil ban. </p><p class="paragraph" style="text-align:left;">Improving the situation will require substantial investment and individual sacrifice for the greater good. It’ll be about handwashing education and zoning rules. Reliable, boring solutions to serious problems. </p><p class="paragraph" style="text-align:left;">I’m afraid we’ve lost our appetite for that kind of large-scale civic response. </p><p class="paragraph" style="text-align:left;">We could’ve had <a class="link" href="https://www.npr.org/2025/03/12/nx-s1-5325863/nih-trump-vaccine-hesitancy-mrna-research?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">vaccines for cancer</a>, <a class="link" href="https://fortune.com/2025/03/12/washington-low-income-senior-couple-doge-cut-1-billion-housing-no-longer-livable/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">energy-efficient affordable housing</a>, and <a class="link" href="https://www.sfgate.com/renotahoe/article/fallout-forest-service-lake-tahoe-gutted-20209156.php?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">litter-free hiking trails</a>. Instead, we’ll get tooth decay, 18th century plagues, and cars we don’t know how to drive.</p><p class="paragraph" style="text-align:left;">I guess that Oregon Trail meme isn’t so funny, after all.</p><hr class="content_break"><h2 class="heading" style="text-align:left;" id="around-the-internet">Around the Internet</h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://public.tableau.com/app/profile/dfarrie/viz/shared/QZHTMH2XZ?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow"><b>Federal Revenue Tool</b></a></p><p class="paragraph" style="text-align:left;">An interactive data dashboard that shows how much educational funding your state could lose due to federal cuts.</p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://thosenerdygirls.substack.com/p/what-is-an-infodemic?r=muefh&utm_campaign=post&utm_medium=web&triedRedirect=true" target="_blank" rel="noopener noreferrer nofollow">What is an Infodemic?</a></p><p class="paragraph" style="text-align:left;">A nice primer on infodemics, including strategies to help you navigate them and stop the spread of misinformation.</p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.fastcompany.com/91298370/fda-poppers-crackdow-double-scorpio-stops-operations?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">The FDA is Cracking Down on ‘Poppers’ Producers</a></p><p class="paragraph" style="text-align:left;">This week, the FDA went after companies manufacturing poppers, a type of inhalant drug. As this article points out, RFK Jr. has argued that use of poppers, not HIV, causes AIDS.</p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.mediamatters.org/google/right-dominates-online-media-ecosystem-seeping-sports-comedy-and-other-supposedly?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">The right dominates the online media ecosystem, seeping into sports, comedy, and other supposedly nonpolitical spaces</a></p><p class="paragraph" style="text-align:left;">I knew the right wing media ecosystem was formidable, but I didn’t know the half of it. This Media Matters study should be a massive wake-up call for anyone interested in political discourse and democracy in America.</p></li></ul><hr class="content_break"><h2 class="heading" style="text-align:left;" id="living-rent-free-in-my-brain-this-w">Living Rent-Free in My Brain this Week</h2><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f1852b1-133c-440c-9727-d9bf63131b80/us_canada_greenland_russia.jpg?t=1742097277"/><div class="image__source"><span class="image__source_text"><p>In red: U.S., Canada, Greenland, Russia</p></span></div></div><p class="paragraph" style="text-align:left;">I’m not saying this is anyone’s plan… but I’m having a hard time unseeing it.</p><hr class="content_break"><h2 class="heading" style="text-align:left;" id="quote-i-like">Quote I Like</h2><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><p class="paragraph" style="text-align:left;">Thanks for reading. Hang in there, everybody.</p><p class="paragraph" style="text-align:left;">Ky</p><div class="image"><img alt="" class="image__image" style="border-radius:1000px 1000px 1000px 1000px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/125a5527-1e3c-42d1-b1dc-7397acac58c5/Close_Blue_Sweater.jpeg?t=1737566935"/></div><hr class="content_break"><h4 class="heading" style="text-align:center;" id="like-this-post-forward-it-to-a-frie">Did you find this newsletter interesting? Forward it to a friend</h4><h4 class="heading" style="text-align:center;" id="are-you-that-lucky-friend-subscribe">Are you that lucky friend? Subscribe to this newsletter for free</h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://mededge.aloemeded.com/subscribe?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all"><span class="button__text" style=""> Subscribe to the MedEdge </span></a></div><hr class="content_break"><hr class="content_break"><p class="paragraph" style="text-align:center;">I’ve been spending [too much] time on Bluesky. If you have an account, you can find me <a class="link" href="https://bsky.app/profile/kyanlynch.bsky.social?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all" target="_blank" rel="noopener noreferrer nofollow">@kyanlynch.bsky.social</a></p><hr class="content_break"><h5 class="heading" style="text-align:center;" id="this-newsletter-will-always-be-free">This newsletter will always be free. </h5><p id="if-your-love-language-is-buying-peo" class="paragraph" style="text-align:center;">If your love language is buying people coffee:</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://buymeacoffee.com/mededge?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-could-ve-had-it-all"><span class="button__text" style=""> ☕️ Buy Me a Coffee </span></a></div></div></div>
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  <title>If You Give a Mouse an Estrogen</title>
  <description>Charting the Partisan Divide</description>
  <link>https://mededge.beehiiv.com/p/if-you-give-a-mouse-an-estrogen</link>
  <guid isPermaLink="true">https://mededge.beehiiv.com/p/if-you-give-a-mouse-an-estrogen</guid>
  <pubDate>Sun, 09 Mar 2025 16:00:00 +0000</pubDate>
  <atom:published>2025-03-09T16:00:00Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="split-decisions">Split Decisions</h2><p class="paragraph" style="text-align:left;">How do you feel about the economy? Are you optimistic? Pessimistic?</p><p class="paragraph" style="text-align:left;">How <i>did</i> you feel about the economy eight weeks ago? </p><p class="paragraph" style="text-align:left;">Unless you are an actual economist, your opinion is probably driven more by your political identity than your thoughts on the Consumer Price Index. </p><p class="paragraph" style="text-align:left;">Check out the latest data from the University of Michigan’s monthly survey of consumer sentiment:</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3f1746d2-a1a3-403a-b233-790f83c01b09/Screenshot_2025-03-08_at_9.29.31_PM.png?t=1741487390"/></div><p class="paragraph" style="text-align:left;">Just to show this isn’t an outlier, here’s a chart based on a separate dataset:</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1c7287ef-be15-4117-810d-3936959499bf/Recent-Trend-in-Gallup-s-Economic-Confidence-Index-by-Political-Party-.png?t=1741487527"/></div><p class="paragraph" style="text-align:left;">The trend is clear: Republican in charge, red line go up. Democrat in charge, blue line go up.</p><h2 class="heading" style="text-align:left;" id="poller-coaster">Poller Coaster</h2><p class="paragraph" style="text-align:left;">The idea that Americans view the economy through a partisan lens is not all that surprising. We know that we are in a hyper-partisan time, and the “economy” is a fairly nebulous concept for most people. </p><p class="paragraph" style="text-align:left;">But this week I saw a chart that stopped me in my tracks (ok, doomscroll):</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d896d2e-ed88-477e-91a5-335b7773ff35/zelensky_by_party.jpg?t=1741488584"/><div class="image__source"><a class="image__source_link" href="https://today.yougov.com/politics/articles/51740-tariffs-state-of-the-union-and-doge-march-1-4-2025-economistyougov-poll?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=if-you-give-a-mouse-an-estrogen" rel="noopener" target="_blank"><span class="image__source_text"><p>Additional insights from the poll</p></span></a></div></div><p class="paragraph" style="text-align:left;">Just look at the right side of that chart! At exactly the same time (roughly the last few weeks), Republicans’ support for Ukrainian President Volodymyr Zelensky took a nosedive, dropping roughly 40 percentage points, while Democrats’ view of the man increased rapidly, by about 13. </p><p class="paragraph" style="text-align:left;">Even by today’s standards, that’s pretty dramatic. </p><p class="paragraph" style="text-align:left;">The chart can’t tell us <i>why</i> this happened. Fortunately, this week’s episode of <a class="link" href="https://podcasts.apple.com/us/podcast/the-focus-group-podcast/id1586423406?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=if-you-give-a-mouse-an-estrogen" target="_blank" rel="noopener noreferrer nofollow">The Focus Group podcast</a> offers some insight. </p><p class="paragraph" style="text-align:left;">On the podcast, <a class="link" href="https://www.thebulwark.com/about?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=if-you-give-a-mouse-an-estrogen" target="_blank" rel="noopener noreferrer nofollow">The Bulwark’s Sarah Longwell</a> and <a class="link" href="https://crooked.com/team/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=if-you-give-a-mouse-an-estrogen" target="_blank" rel="noopener noreferrer nofollow">Pod Save America’s Tommy Vietor</a> discussed audio from a focus group of people who voted for Trump in 2024 and support US aid to Ukraine. </p><p class="paragraph" style="text-align:left;">The group shared some thoughts that surprised me, but provide context for that chart:</p><ul><li><p class="paragraph" style="text-align:left;"><i>“The amounts that the prior administration were[sic] giving to Ukraine need to be lowered drastically. We should not be funding parades, pride month, surgeries.”</i><br></p></li><li><p class="paragraph" style="text-align:left;"><i>“We do need to continue, I think, to help, but there’s a lot of things that can be cut. Like he said, surgeries, gay pride. You know, these things that we’re helping with that’s unnecessary and if we continue to provide the financial for that, it’s never going to end, they’re just gonna keep asking for help with their hand out.”</i><br></p></li><li><p class="paragraph" style="text-align:left;"><i>“I do agree that we should help them but not as much as we have and not now especially after we’ve found out that they’ve been using the money that was given to them for different stupid stuff, like fashion shows and whatever, like do they really need the money, or do they not need the money?”</i></p></li></ul><p class="paragraph" style="text-align:left;">It’s ok if you’re not totally up on geopolitics, or the ins-and-outs of our relationship with Ukraine. And if you don’t know what these focus group members are talking about, you’re in good company.</p><p class="paragraph" style="text-align:left;">Apparently, the right wing media ecosystem (Fox news, conservative talk shows and podcasts, publications like the Daily Wire) has been pushing the idea that Zelensky is corrupt and that our money is being used for nefarious reasons. </p><p class="paragraph" style="text-align:left;">The smears are having their desired effect.</p><h2 class="heading" style="text-align:left;" id="two-theories-of-the-case">Two Theories of the Case</h2><p class="paragraph" style="text-align:left;">There are at least two ways of looking at these charts. The first is depressing: reality doesn’t matter anymore, we’re just blue and red dots mindlessly following the crowd.</p><p class="paragraph" style="text-align:left;">The second is more empowering: public opinion can change on a dime, and the most powerful way to achieve that change is by telling convincing stories through multiple channels. </p><p class="paragraph" style="text-align:left;">It’s probably a little from column A, a little from column B. </p><h2 class="heading" style="text-align:left;" id="whats-the-story-with-usaid">What’s the Story with USAID? </h2><p class="paragraph" style="text-align:left;">Let’s look at another topic on which Republicans and Democrats disagree: The United States Agency for International Development (USAID).</p><p class="paragraph" style="text-align:left;">So far, same story. Republicans and Democrats have opposing views of USAID.</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0bd8df71-ee2e-4ba5-8fae-a0073cb36f90/Screenshot_2025-03-09_at_11.50.01_AM.png?t=1741535426"/></div><p class="paragraph" style="text-align:left;">But here’s an interesting thread from the same poll:</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7844849d-9aac-4459-8c87-8a2ad55571a1/6after-hearing-that-the-u.s.-spends-about-1-on-foreign-aid-fewer-republicans-say-the-u.s.-spends-too-much-on-foreign-aid.png?t=1741524885"/><div class="image__source"><a class="image__source_link" href="https://www.kff.org/global-health-policy/poll-finding/kff-health-tracking-poll-february-2025-the-publics-views-on-global-health-and-usaid/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=if-you-give-a-mouse-an-estrogen" rel="noopener" target="_blank"><span class="image__source_text"><p>More from the poll</p></span></a></div></div><p class="paragraph" style="text-align:left;"><b>Apparently, new information and framing can still sway Americans. </b></p><p class="paragraph" style="text-align:left;">That might be why President Trump used his <a class="link" href="https://www.whitehouse.gov/remarks/2025/03/remarks-by-president-trump-in-joint-address-to-congress/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=if-you-give-a-mouse-an-estrogen" target="_blank" rel="noopener noreferrer nofollow">Joint Address to Congress</a> this past week to paint USAID projects as frivolous and unnecessary. A few excerpts:</p><ul><li><p class="paragraph" style="text-align:left;">“$8 million to promote LGBTQI+ in the African nation of Lesotho, which nobody has ever heard of.”</p></li><li><p class="paragraph" style="text-align:left;">“$8 million for making mice transgender. This is real.”</p></li><li><p class="paragraph" style="text-align:left;">“$10 million for male circumcision in Mozambique.”</p></li><li><p class="paragraph" style="text-align:left;">“$47 million for improving learning outcomes in Asia.  Asia is doing very well with learning. Don’t know what we’re doing.  We should use it ourselves.”</p></li></ul><p class="paragraph" style="text-align:left;">The transgender mice thing got a lot of attention. </p><p class="paragraph" style="text-align:left;">Initially, Trump critics assumed he and his team had simply misread/misunderstood <i>transgenic </i>mice. And they had some fun with it:</p><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a10aaec5-c25d-44ce-98c3-ee1f45064212/heard-were-sharing-signs-v0-mks9w6m5z9ne1.jpg?t=1741528989"/></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/453a1b42-62a7-40cf-abb2-c216e6b881e8/transgenic-mice-sign-for-todays-rally-in-salem-or-v0-bpyv8q28zdne1.jpg?t=1741529004"/></div></td></tr></table><p class="paragraph" style="text-align:left;">When the <a class="link" href="https://www.whitehouse.gov/articles/2025/03/yes-biden-spent-millions-on-transgender-animal-experiments/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=if-you-give-a-mouse-an-estrogen" target="_blank" rel="noopener noreferrer nofollow">White House doubled down</a> on the claim, <a class="link" href="https://www.forbes.com/sites/kionasmith/2025/03/07/this-is-whats-behind-the-uproar-over-transgenic-mice/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=if-you-give-a-mouse-an-estrogen" target="_blank" rel="noopener noreferrer nofollow">it became clear</a> that they were referring to studies using transgenic mice to understand the impact of sex hormones on HIV vaccine immune response, breast cancer risk, asthma, and more. </p><p class="paragraph" style="text-align:left;">The phrase “making mice transgender” is silly and misleading. But you have to admit, the stunt was effective. An “issue” representing a tiny fraction of a tiny fraction of the US budget is getting wall-to-wall coverage. </p><h2 class="heading" style="text-align:left;" id="something-to-believe">Something to Believe</h2><p class="paragraph" style="text-align:left;">What have we learned? </p><p class="paragraph" style="text-align:left;">The partisan divide is real and pronounced. But, people still respond to clear, compelling stories, especially when they are repeated and reinforced by multiple sources.</p><p class="paragraph" style="text-align:left;">There are a bunch of reasons to stay quiet right now. Fear of losing funding, retribution, political attacks. All valid. </p><p class="paragraph" style="text-align:left;">But I don’t think we should give up on Americans just yet. People are showing up to <a class="link" href="https://www.usatoday.com/story/news/health/2025/03/08/stand-up-for-science-rallies-trump-administration/82057585007/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=if-you-give-a-mouse-an-estrogen" target="_blank" rel="noopener noreferrer nofollow">protest</a> and <a class="link" href="https://apnews.com/article/town-hall-republicans-huizenga-db2d7f4dacecfd7dfb385ecd95e1af69?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=if-you-give-a-mouse-an-estrogen" target="_blank" rel="noopener noreferrer nofollow">demanding more of their representatives</a>. They are looking for something to believe in again. </p><p class="paragraph" style="text-align:left;">There’s a persuasion game afoot, and now is not the time to sit on the sidelines. </p><hr class="content_break"><h2 class="heading" style="text-align:left;" id="around-the-internet">Around the Internet</h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.wsj.com/health/wellness/why-we-dont-trust-doctors-like-we-used-to-79784b56?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=if-you-give-a-mouse-an-estrogen" target="_blank" rel="noopener noreferrer nofollow"><b>Why We Don’t Trust Doctors Like We Used To</b></a></p><p class="paragraph" style="text-align:left;">A Wall Street Journal piece by Clare Ansberry exploring some of the reasons why trust in individual doctors has diminished </p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.nature.com/articles/d41586-025-00703-1?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=if-you-give-a-mouse-an-estrogen" target="_blank" rel="noopener noreferrer nofollow">Exclusive: NIH to Terminate Hundreds of Active Research Grants</a></p><p class="paragraph" style="text-align:left;">March 6th article from <i>Nature </i>reporting that the US National Institutes of Health (NIH) has begun a mass termination of research grants that fund active scientific projects because they no longer meet “agency priorities”.</p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://pauloffit.substack.com/p/rfk-jr-and-the-texas-measles-outbreak?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=if-you-give-a-mouse-an-estrogen" target="_blank" rel="noopener noreferrer nofollow">RFK Jr. and the Texas Measles Outbreak: Round 2</a></p><p class="paragraph" style="text-align:left;">Dr. Paul Offit summarizes the HHS Secretary’s statements and actions regarding the ongoing Measles outbreak</p></li></ul><hr class="content_break"><h2 class="heading" style="text-align:left;" id="living-rent-free-in-my-brain-this-w">Living Rent-Free in My Brain this Week</h2><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/676e426f-36d8-4fab-b67c-a7877c27d0cb/Screenshot_2025-03-09_at_11.26.06_AM.png?t=1741533977"/><div class="image__source"><a class="image__source_link" href="https://www.npr.org/2025/03/07/nx-s1-5321313/trump-executive-action-public-service-loan-program?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=if-you-give-a-mouse-an-estrogen" rel="noopener" target="_blank"><span class="image__source_text"><p>Source</p></span></a></div></div><p class="paragraph" style="text-align:left;">The Public Service Loan Forgiveness (PSLF) program offers federal student loan borrowers a path to debt forgiveness. Created by <a class="link" href="https://www.congress.gov/bill/110th-congress/house-bill/2669?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=if-you-give-a-mouse-an-estrogen" target="_blank" rel="noopener noreferrer nofollow">Congress</a>, PSLF forgives student loans for borrowers who make regular payments for 10 years while in public service.</p><p class="paragraph" style="text-align:left;">The Executive Order just signed by Trump would alter the criteria for what counts as public service as it pertains to PSLF. Specifically, the EO says public service organizations will be excluded if they engage in activities with a “substantial illegal purpose”. </p><p class="paragraph" style="text-align:left;">You’re probably wondering what those activities are. Here are a few:</p><ul><li><p class="paragraph" style="text-align:left;">Child abuse, including &quot;the chemical and surgical castration or mutilation of children or the trafficking of children to so-called transgender sanctuary&quot;</p></li><li><p class="paragraph" style="text-align:left;">Violating federal immigration laws</p></li><li><p class="paragraph" style="text-align:left;">State law violations such as &quot;trespassing, disorderly conduct, public nuisance, vandalism, and obstruction of highways.&quot;</p></li></ul><p class="paragraph" style="text-align:left;">I have been counting on PSLF to pay off my (not insubstantial) loans from medical school. My employer offers gender affirming care for adolescents. </p><p class="paragraph" style="text-align:left;">As a trans adult, and someone who routinely presents on the importance of gender affirming care for youth, I would rather find another way to pay off my loans than lobby my institution to stop offering this care. </p><p class="paragraph" style="text-align:left;">But I’m far from the only borrower at my institution. Perhaps others will arrive at a different decision. </p><p class="paragraph" style="text-align:left;">Now, this EO is probably illegal and will hopefully not be put into practice.</p><p class="paragraph" style="text-align:left;">Even if it gets held up by the courts, I worry that the damage will already be done. They are creating scapegoats and pitting citizens against one another. </p><p class="paragraph" style="text-align:left;">It’s a dangerous time. </p><hr class="content_break"><h2 class="heading" style="text-align:left;" id="quote-i-like">Quote I Like</h2><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><p class="paragraph" style="text-align:left;">Thanks for reading. Hang in there, everybody.</p><p class="paragraph" style="text-align:left;">Ky</p><div class="image"><img alt="" class="image__image" style="border-radius:1000px 1000px 1000px 1000px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/125a5527-1e3c-42d1-b1dc-7397acac58c5/Close_Blue_Sweater.jpeg?t=1737566935"/></div><hr class="content_break"><h4 class="heading" style="text-align:center;" id="like-this-post-forward-it-to-a-frie">Did you find this newsletter interesting? Forward it to a friend</h4><h4 class="heading" style="text-align:center;" id="are-you-that-lucky-friend-subscribe">Are you that lucky friend? Subscribe to this newsletter for free</h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://mededge.aloemeded.com/subscribe?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=if-you-give-a-mouse-an-estrogen"><span class="button__text" style=""> Subscribe to the MedEdge </span></a></div><hr class="content_break"><hr class="content_break"><p class="paragraph" style="text-align:center;">I’ve been spending [too much] time on Bluesky. If you have an account, you can find me <a class="link" href="https://bsky.app/profile/kyanlynch.bsky.social?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=if-you-give-a-mouse-an-estrogen" target="_blank" rel="noopener noreferrer nofollow">@kyanlynch.bsky.social</a></p><hr class="content_break"><h5 class="heading" style="text-align:center;" id="this-newsletter-will-always-be-free">This newsletter will always be free. </h5><p id="if-your-love-language-is-buying-peo" class="paragraph" style="text-align:center;">If your love language is buying people coffee:</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://buymeacoffee.com/mededge?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=if-you-give-a-mouse-an-estrogen"><span class="button__text" style=""> ☕️ Buy Me a Coffee </span></a></div></div></div>
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  <title>Break&#39;s Over</title>
  <description>When reality catches up to the lies </description>
  <link>https://mededge.beehiiv.com/p/breaks-over</link>
  <guid isPermaLink="true">https://mededge.beehiiv.com/p/breaks-over</guid>
  <pubDate>Sun, 02 Mar 2025 16:00:00 +0000</pubDate>
  <atom:published>2025-03-02T16:00:00Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="at-a-loss">At a Loss</h2><p class="paragraph" style="text-align:left;">I’ve been struggling to write. </p><p class="paragraph" style="text-align:left;">A possible reason: the lies have become too brazen. </p><p class="paragraph" style="text-align:left;">My purpose in writing these newsletters is to point to instances of mis/disinformation, especially when it involves health care, and peel back the curtain to expose the tactics and purpose behind them. </p><p class="paragraph" style="text-align:left;">To call it what it is, I wanted to be like one of my favorite fictional characters—a modern Sherlock Holmes. To investigate information crimes, digging into the backstories, the motives, the ingenious masterminds behind it all. Then, once a week, regale you with my dramatic summation.</p><p class="paragraph" style="text-align:left;">But you don’t need Sherlock Holmes when a guy walks out onto fifth avenue and shoots someone in broad daylight. And that’s how obvious the lies have become. </p><h2 class="heading" style="text-align:left;" id="that-aint-it">That Ain’t It</h2><p class="paragraph" style="text-align:left;">I thought that was the reason for my writer’s block. That there’s just not much to say about a lie as artless as “the sky isn’t blue”.</p><p class="paragraph" style="text-align:left;">But this week I walked out to a purple sky. </p><p class="paragraph" style="text-align:left;">The lies have come to life. And they are wreaking havoc.</p><p class="paragraph" style="text-align:left;">Musk and his allies are not just <i>saying</i> that government programs like US AID are riddled with “waste, fraud and abuse”. They are using that false pretense to gut them. And now <a class="link" href="https://time.com/7262044/usaid-sudan-starvation-humanitarian-crisis/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over" target="_blank" rel="noopener noreferrer nofollow">people are starving to death</a>. Grandparents <a class="link" href="https://www.telegraph.co.uk/global-health/climate-and-people/us-aid-freeze-claims-first-victims-as-oxygen-supplies-cut/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over" target="_blank" rel="noopener noreferrer nofollow">suffocating</a>. <a class="link" href="https://www.nytimes.com/2025/02/10/opinion/pro-life-foreign-aid-pepfar.html?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over" target="_blank" rel="noopener noreferrer nofollow">Babies born with HIV</a>. </p><p class="paragraph" style="text-align:left;">RFK Jr. and his followers aren’t just “undermining trust in vaccines”. A <a class="link" href="https://apnews.com/article/measles-outbreak-west-texas-death-rfk-41adc66641e4a56ce2b2677480031ab9?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over" target="_blank" rel="noopener noreferrer nofollow">child has died of Measles</a> in the United States for the <a class="link" href="https://www.nbcnews.com/health/health-news/person-dies-measles-west-texas-outbreak-rcna193812?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over" target="_blank" rel="noopener noreferrer nofollow">first time in twenty-two years</a>, and twenty-five years after we <a class="link" href="https://www.cdc.gov/measles/about/history.html?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over" target="_blank" rel="noopener noreferrer nofollow">declared Measles eliminated</a>. The outbreaks continue to grow.</p><p class="paragraph" style="text-align:left;">It’s not just anti-trans rhetoric. <a class="link" href="https://www.desmoinesregister.com/story/news/politics/2025/02/28/kim-reynolds-signs-law-removing-gender-identity-protections-from-iowa-civil-rights-act-sf-418/80576830007/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over" target="_blank" rel="noopener noreferrer nofollow">Iowa just became the first state in history to rescind a group’s civil rights</a>. Starting on July 1, 2025, Iowa law will no longer protect transgender people from discrimination impacting their housing, education, employment, public accomodations, health care, credit, and more. On Friday, <a class="link" href="https://open.substack.com/pub/erininthemorn/p/the-crime-is-being-trans-montana?r=58u9uj&utm_campaign=post&utm_medium=email" target="_blank" rel="noopener noreferrer nofollow">the Montana House of Representatives passed a new indecent exposure law that would effectively criminalize being trans in public</a>.</p><p class="paragraph" style="text-align:left;">And the president is no longer playing footsie with the idea that Ukraine is to blame for being invaded. In <a class="link" href="https://www.theatlantic.com/politics/archive/2025/02/least-now-we-know-truth-about-trump-and-vance/681872/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over" target="_blank" rel="noopener noreferrer nofollow">a grotesque display in the Oval Office</a>, America bullied a democratic ally and stood up for a murderous dictator. The post-WWII order is no more.</p><h2 class="heading" style="text-align:left;" id="stories-still-matter">Stories Still Matter</h2><p class="paragraph" style="text-align:left;">It’s been a lot to process. Maybe for you, too?</p><p class="paragraph" style="text-align:left;">There’s something surreal and depressing about watching something you’ve been warning would happen, happen. Especially when none of it is remotely necessary. It’s just death and destruction for the sake of death and destruction. </p><p class="paragraph" style="text-align:left;">I’ve been stunned into inaction. </p><p class="paragraph" style="text-align:left;">But none of this is an excuse to stop. Because even in this new world, stories matter. The people in power need to convince their supporters that what they are seeing isn’t real. We can and must poke holes in those stories.</p><p class="paragraph" style="text-align:left;">We saw a new narrative created on the fly in this past week’s Cabinet meeting, when RFK Jr. insisted that Measles outbreaks are normal. He also provided a scapegoat: The Mennonites. <a class="link" href="https://apnews.com/video/robert-f-kennedy-jr-describes-major-measles-outbreak-as-not-unusual-during-cabinet-meeting-da87118388624025bdc22192537dc107?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over#" target="_blank" rel="noopener noreferrer nofollow">He said</a>, “I think there’s 124 people who have contracted Measles at this point, mainly in Gaines County, Texas, mainly, we are told, in the Mennonite community.”</p><p class="paragraph" style="text-align:left;">First of all, Measles outbreaks <a class="link" href="https://www.nytimes.com/2025/02/28/well/measles-outbreaks-texas-rfk-jr.html?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over#:~:text=Kennedy%20Said%20Measles%20Outbreaks%20Are,the%20effectiveness%20of%20the%20vaccine.&text=Measles%20cases%20are%20surging%20in,the%20virus%20in%20a%20decade." target="_blank" rel="noopener noreferrer nofollow">aren’t normal</a>. They are an increasingly common indication that vaccine rates are dropping. Every death and hospitalization from Measles is preventable. </p><p class="paragraph" style="text-align:left;">Second, the blithe reference to the Mennonite community has led—intentionally or otherwise—many to believe that Mennonites oppose vaccines on religious grounds. That’s not true. <a class="link" href="http://time.com/7262199/mennonites-measles-outbreak-texas-vaccines-explainer/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over" target="_blank" rel="noopener noreferrer nofollow">The Mennonite religious tradition is not against immunizations</a>. In fact, <a class="link" href="https://www.chron.com/culture/religion/article/mennonites-measles-west-texas-20189910.php?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over" target="_blank" rel="noopener noreferrer nofollow">the pastor of Seminole’s Mennonite Evangelical Church in Gaines County is vaccinated</a>, along with his entire family, children included. </p><p class="paragraph" style="text-align:left;">Here’s what Dr. Peter Hotez, a Professor of Pediatrics and Virology and Microbiology at Baylor College of Medicine says is actually going on:</p><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><p class="paragraph" style="text-align:left;">In other words, the anti-vaccination activists are to blame for this outbreak. Chief among them, RFK Jr. </p><h2 class="heading" style="text-align:left;" id="breaks-over">Break’s Over</h2><p class="paragraph" style="text-align:left;">So I’ve been knocked sideways a bit. But I promise I’m back in the game. </p><p class="paragraph" style="text-align:left;">As another one of my favorite fictional characters, President Jed Bartlet, would say: “Break’s over. What’s next?”</p><hr class="content_break"><h2 class="heading" style="text-align:left;" id="around-the-internet">Around the Internet</h2><ul><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://us21.campaign-archive.com/?u=5b2cc77ac8500bd8cbc32991c&id=306827c18c&utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over" target="_blank" rel="noopener noreferrer nofollow">The Pandemic Center Tracking Report from Brown University</a></b></p><p class="paragraph" style="text-align:left;">Jennifer Nuzzo, the Pandemic Center Director: “We started the Pandemic Center Tracking Report as an internal document to help keep on top of the many (and growing) serious infectious disease outbreaks that are occurring. It became so useful, we decided to share it. With the rollback in US federal health communications, it is becoming even more important to have a central place for sharing pertinent health information. Sign up to receive our Tracking Report free each Thursday.”</p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.wethebuilders.org/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over" target="_blank" rel="noopener noreferrer nofollow">“We the Builders”</a></p><p class="paragraph" style="text-align:left;">“Around a dozen current and former federal workers are behind a new website created as an outlet to share anonymous stories and technical expertise about the Department of Government Efficiency’s dismantling of government agencies.” - <a class="link" href="https://www.theverge.com/news/617014/federal-workers-we-the-builders-website-doge?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over" target="_blank" rel="noopener noreferrer nofollow">The Verge story</a></p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://dansinker.com/posts/2025-02-23-dale/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over" target="_blank" rel="noopener noreferrer nofollow">What Felt Impossible Became Possible</a></p><p class="paragraph" style="text-align:left;">In the 1920s, the KKK were mainstream. They controlled levers of government and were ubiquitous in public life. But one man continuously stood against them. His name was George Dale. Read this article to read about Dale’s resistance, and for a concrete reminder about the importance of stalwart resistance.</p></li></ul><hr class="content_break"><h2 class="heading" style="text-align:left;" id="living-rent-free-in-my-brain-this-w">Living Rent-Free in My Brain this Week</h2><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8156021c-9b95-4395-bee6-1d4c777dc879/Screenshot_2025-03-02_at_10.24.27_AM.png?t=1740929092"/><div class="image__source"><a class="image__source_link" href="https://www.nytimes.com/2025/02/27/opinion/trump-republicans-masculinity-gender-traditional.html?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over" rel="noopener" target="_blank"><span class="image__source_text"><p>Source: “Republican Men and Women Are Changing Their Minds About How Women Should Behave”, NY Times, 2/27/25</p></span></a></div></div><p class="paragraph" style="text-align:left;">Patriarchy and authoritarianism go hand in hand. We all need to be vigilant in protecting women’s rights. </p><hr class="content_break"><h2 class="heading" style="text-align:left;" id="quote-i-like">Quote I Like</h2><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><p class="paragraph" style="text-align:left;">Thanks for reading. Hang in there, everybody.</p><p class="paragraph" style="text-align:left;">Ky</p><div class="image"><img alt="" class="image__image" style="border-radius:1000px 1000px 1000px 1000px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/125a5527-1e3c-42d1-b1dc-7397acac58c5/Close_Blue_Sweater.jpeg?t=1737566935"/></div><hr class="content_break"><h4 class="heading" style="text-align:center;" id="like-this-post-forward-it-to-a-frie">Did you find this newsletter interesting? Forward it to a friend</h4><h4 class="heading" style="text-align:center;" id="are-you-that-lucky-friend-subscribe">Are you that lucky friend? Subscribe to this newsletter for free</h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://mededge.aloemeded.com/subscribe?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over"><span class="button__text" style=""> Subscribe to the MedEdge </span></a></div><hr class="content_break"><p class="paragraph" style="text-align:center;">I’ve been spending [too much] time on Bluesky. If you have an account, you can find me <a class="link" href="https://bsky.app/profile/kyanlynch.bsky.social?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over" target="_blank" rel="noopener noreferrer nofollow">@kyanlynch.bsky.social</a></p><hr class="content_break"><h5 class="heading" style="text-align:center;" id="this-newsletter-will-always-be-free">This newsletter will always be free. </h5><p id="if-your-love-language-is-buying-peo" class="paragraph" style="text-align:center;">If your love language is buying people coffee:</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://buymeacoffee.com/mededge?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=break-s-over"><span class="button__text" style=""> ☕️ Buy Me a Coffee </span></a></div></div></div>
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  <title>Scientists: Please Don&#39;t Fall For This</title>
  <description>No, the Third Reich was not good for science</description>
  <link>https://mededge.beehiiv.com/p/scientists-please-dont-fall-for-this</link>
  <guid isPermaLink="true">https://mededge.beehiiv.com/p/scientists-please-dont-fall-for-this</guid>
  <pubDate>Sun, 16 Feb 2025 16:00:00 +0000</pubDate>
  <atom:published>2025-02-16T16:00:00Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="the-worse-take-of-all-time">The Worse Take of All Time?</h2><div class="image"><img alt="Site Name: The American Prospect. Article Title: What Trump Could Learn From Hitler on NIH Funding. Article Subtitle: Even the Fuhrer knew to support German science, and not just for war. Why is Trump trying to destroy America&#39;s great research universities?" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d683b8d4-5bf6-4479-b33d-b8295039b357/Screenshot_2025-02-12_at_10.30.50_AM.png?t=1739374302"/></div><p class="paragraph" style="text-align:left;"><b>You do not, under any circumstances, need to ‘hand it to Hitler’. </b></p><p class="paragraph" style="text-align:left;">If you find yourself so addled by current events that you become Fuhrer-curious, go sit in a dark room by yourself until you come to your senses. </p><p class="paragraph" style="text-align:left;">There is no partial credit for the Third Reich. </p><h2 class="heading" style="text-align:left;" id="fascism-is-anti-science">Fascism is Anti-Science</h2><p class="paragraph" style="text-align:left;">The framing of that article is also historically illiterate. Of course Hitler went after scientists. </p><p class="paragraph" style="text-align:left;">Fascism is, by definition, anti-science. </p><p class="paragraph" style="text-align:left;">The rigorous, objective study of observable phenomenon is in direct conflict with the fascist’s goal to maintain a manufactured reality built to serve one person, nation, or political party. </p><p class="paragraph" style="text-align:left;">Here’s an excerpt from Jason Stanley’s book, <a class="link" href="https://www.penguinrandomhouse.com/books/586030/how-fascism-works-by-jason-stanley/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=scientists-please-don-t-fall-for-this" target="_blank" rel="noopener noreferrer nofollow">How Fascism Works</a>:</p><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><p class="paragraph" style="text-align:left;">Just a few examples:</p><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://theconversation.com/the-tragic-story-of-soviet-genetics-shows-the-folly-of-political-meddling-in-science-72580?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=scientists-please-don-t-fall-for-this" target="_blank" rel="noopener noreferrer nofollow">Nikolai Vavilov starved to death in a gulag in 1943</a>. He was persecuted for advancing the Mendelian concept of genetics and rejecting the pseudoscience of Stalin-backed Trofim Lysenko, who insisted, among other things, that acquired traits could be passed down to future generations. </p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://hmd.org.uk/resource/6-may-1933-looting-of-the-institute-of-sexology/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=scientists-please-don-t-fall-for-this#:~:text=On%206%20May%201933%2C%20the,library%20were%20removed%20and%20burned." target="_blank" rel="noopener noreferrer nofollow">In May 1933, Nazis raided and burned down the Institute for Sexual Sciences</a>, founded by Dr. Magnus Hirschfeld. The Institute conducted research, offered medical care, and provided safe haven to sexual and gender minorities. The Nazi party vilified Hirschfeld, a man of Jewish ancestry, accusing him of conducting a “<a class="link" href="https://holocaustcenter.org/german-lgbtq-community/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=scientists-please-don-t-fall-for-this" target="_blank" rel="noopener noreferrer nofollow">Jewish plot to undermine German society</a>”.</p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.sciencenews.org/article/human-rights-scientists-research-clash-goverment-crack-down?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=scientists-please-don-t-fall-for-this" target="_blank" rel="noopener noreferrer nofollow">Turkish forensic physician Şebnem Korur Fincanci</a> was arrested and sent to prison in 2016 after accurately reporting what she found in Cizre, a small town in southeastern Turkey. The Turkish military had murdered innocent civilians, including children, while purportedly fighting a Kurdish insurgency. </p></li></ul><h2 class="heading" style="text-align:left;" id="not-all-science">#NotAllScience</h2><p class="paragraph" style="text-align:left;">The author of the article pictured above (I don’t want to reward it with clicks but you can look it up if you want) acknowledges that Hitler was bad for <i>some</i> science: “Hitler did seek to turn science to his own ends, to promote research on eugenics, new technologies for blitzkrieg war, sick medical experiments, and more efficient ways for the mass killing of Jews.”</p><p class="paragraph" style="text-align:left;">If only he stopped there.</p><p class="paragraph" style="text-align:left;">Incredibly, he follows that sentence with: “Yet civilian German science, long a mark of German pride, also thrived.”</p><p class="paragraph" style="text-align:left;">To be clear: there is no reason to add a ‘yet’ or ‘but’ after describing atrocities. </p><p class="paragraph" style="text-align:left;">Beyond that, I want to underscore the danger of lifting up some science as ‘virtuous’ to distract from or serve as a counterpoint to morally bankrupt anti-science. </p><h2 class="heading" style="text-align:left;" id="can-we-just-defund-the-icky-science">Can We Just Defund the “Icky” Science?</h2><p class="paragraph" style="text-align:left;">Newspaper articles, cable news coverage, and the academic press are awash in stories highlighting the danger of cuts to scientific research, US AID, and public health. </p><p class="paragraph" style="text-align:left;">Accurately, they explain that these actions are endangering research into such worthy causes as pediatric cancer treatments. Who would want to defund pediatric cancer research? Only, to use <a class="link" href="https://www.yahoo.com/news/kristi-noem-deflects-guantanamo-questions-171403045.html?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=scientists-please-don-t-fall-for-this" target="_blank" rel="noopener noreferrer nofollow">another popular phrase of the day</a>, “the worst of the worst”.</p><p class="paragraph" style="text-align:left;">I’ve never run for an elected office nor am I a political messaging consultant. I’ll assume they know what they are doing and are using that strategy to win over public opinion. </p><p class="paragraph" style="text-align:left;"><b>We in the scientific community absolutely cannot internalize that framing. </b></p><p class="paragraph" style="text-align:left;">Kids are cute. Pediatric cancer is bad. Sure. </p><p class="paragraph" style="text-align:left;">But multi-drug-resistant HIV is also bad. As is death from untreated opioid addiction. Maternal sepsis from incomplete abortions. Mass starvation in “third world” countries.</p><p class="paragraph" style="text-align:left;">Suggesting that some scientific pursuits are worthy and others are dirty, based on an unaccountable, shifting ideology, is a terrible idea that will not end well. </p><p class="paragraph" style="text-align:left;">It only supports another core feature of fascist regimes: hierarchy. </p><p class="paragraph" style="text-align:left;">Authoritarians like Hitler seek to reinforce “natural” hierarchies in which some human lives are worth more than others. The woman is subservient to man. The Jew less human than an Aryan. The elderly less worthy than youth. </p><p class="paragraph" style="text-align:left;">Advocating vocally for pediatric cancer research doesn’t make you an authoritarian. Obviously. </p><p class="paragraph" style="text-align:left;">The problem arises when we <b>stop</b> advocating for less “palatable” fields altogether. When we agree to shave off the more controversial bits so that we can stay in the administration’s good graces. When we accept that some lives are more worth saving than others’.</p><h2 class="heading" style="text-align:left;" id="now-is-our-moment">Now is Our Moment</h2><p class="paragraph" style="text-align:left;">Here’s the bad news: scientists, as a whole, don’t have a great track record when it comes to rejecting authoritarian advances. </p><p class="paragraph" style="text-align:left;">For example, the <a class="link" href="https://www.chemistryworld.com/opinion/scientific-institutions-have-a-long-history-of-anticipatory-obedience/4020931.article?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=scientists-please-don-t-fall-for-this" target="_blank" rel="noopener noreferrer nofollow">leaders of the German Chemistry Society</a> asked their Jewish members to resign in 1933, just months after Hitler came to power, in what historians refer to as a cowardly act of “anticipatory obedience”.</p><p class="paragraph" style="text-align:left;">In <a class="link" href="https://lareviewofbooks.org/article/i-dont-really-care-do-you-scientists-in-the-grey-zone-in-1930s-italy/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=scientists-please-don-t-fall-for-this" target="_blank" rel="noopener noreferrer nofollow">Mussolini’s Italy</a>: “University administrators implemented the laws dutifully and efficiently, in many cases with alacrity, going out of their way to make their lists of Jewish employees as accurate as possible. Not one voice in the academic and scientific world was raised against this collection of data, nor against the expulsions.”</p><p class="paragraph" style="text-align:left;">Already, <a class="link" href="https://www.nytimes.com/2025/02/13/nyregion/trump-dei-executive-orders-schools.html?unlocked_article_code=1.w04.paPl._cCQZ8tPI_IX&smid=url-share&utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=scientists-please-don-t-fall-for-this" target="_blank" rel="noopener noreferrer nofollow">academic institutions are making choices to acquiesce or resist</a> the Trump administration’s ban on diversity, equity, and inclusion. </p><p class="paragraph" style="text-align:left;">Here’s the good news: we can learn from the past. </p><p class="paragraph" style="text-align:left;">Obeying in advance does not work. Sacrificing certain scientific theories or areas of inquiry in order to save others does not work. </p><p class="paragraph" style="text-align:left;">Eventually, anti-intellectualism runs itself off a cliff. And it falls, because gravity still exists, even if the leader claims it doesn’t. </p><p class="paragraph" style="text-align:left;">Now is the time for scientists to stick together. Do not obey in advance.</p><hr class="content_break"><h2 class="heading" style="text-align:left;" id="around-the-internet">Around the Internet</h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.nytimes.com/2025/02/13/opinion/kennedys-views-on-science-are-too-dangerous-for-us-to-accept.html?smid=nytcore-ios-share&referringSource=articleShare&utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=scientists-please-don-t-fall-for-this" target="_blank" rel="noopener noreferrer nofollow"><b>When ‘Just Asking Questions’ About Science Turns Into 300,000 Dead</b></a></p><p class="paragraph" style="text-align:left;">Opinion essay in the NYTimes by Yale Epidemiologist Gregg Gonsalves. He recounts the damage done when South African government officials were radicalized into thinking AIDS wasn’t caused by HIV and outlawed antiretroviral therapy, and how activists successfully </p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.theguardian.com/lifeandstyle/2023/aug/02/everything-youve-been-told-is-a-lie-inside-the-wellness-to-facism-pipeline?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=scientists-please-don-t-fall-for-this" target="_blank" rel="noopener noreferrer nofollow">‘Everything you’ve been told is a lie!’ Inside the wellness-to-fascism pipeline</a><br>This Guardian article isn’t new, but it’s interesting and related to today’s theme</p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.unitedsciencealliance.org/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=scientists-please-don-t-fall-for-this" target="_blank" rel="noopener noreferrer nofollow">Letter from the United Science Alliance</a></p><p class="paragraph" style="text-align:left;">A letter to the researchers, educators, and academics of America, signed by 38 scientific organizations, including the American Psychological Association who coordinated the effort</p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.nytimes.com/2025/02/14/opinion/trump-college-academia-woke.html?unlocked_article_code=1.xE4.86oK.KuYM7oiKCU72&smid=url-share&utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=scientists-please-don-t-fall-for-this" target="_blank" rel="noopener noreferrer nofollow"><b>Trump Wants to Destroy All Academia, Not Just the Woke Parts</b></a><br>A recent NYTimes opinion piece by Michelle Goldberg, describing what’s really behind the slashing of university funding</p></li></ul><hr class="content_break"><h2 class="heading" style="text-align:left;" id="living-rent-free-in-my-brain-this-w">Living Rent-Free in My Brain this Week</h2><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><p class="paragraph" style="text-align:left;">This week, the US Park Service <a class="link" href="https://www.nytimes.com/2025/02/13/nyregion/stonewall-transgender-parks-service.html?unlocked_article_code=1.wk4.Jz9Z.7opa7yxIlk9v&smid=url-share&utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=scientists-please-don-t-fall-for-this" target="_blank" rel="noopener noreferrer nofollow">removed references to transgender people</a> from the Stonewall National Monument. </p><p class="paragraph" style="text-align:left;">Transgender people led the Stonewall Inn riot and are an integral part of LGBTQ+ and world history. </p><p class="paragraph" style="text-align:left;">We will not let them erase the record of what our forebears have accomplished.</p><hr class="content_break"><h2 class="heading" style="text-align:left;" id="quote-i-like">Quote I Like</h2><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><p class="paragraph" style="text-align:left;">Thanks for reading. Hang in there, everybody.</p><p class="paragraph" style="text-align:left;">Ky</p><div class="image"><img alt="" class="image__image" style="border-radius:1000px 1000px 1000px 1000px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/125a5527-1e3c-42d1-b1dc-7397acac58c5/Close_Blue_Sweater.jpeg?t=1737566935"/></div><hr class="content_break"><h4 class="heading" style="text-align:center;" id="like-this-post-forward-it-to-a-frie">Did you find this newsletter interesting? Forward it to a friend</h4><h4 class="heading" style="text-align:center;" id="are-you-that-lucky-friend-subscribe">Are you that lucky friend? Subscribe to this newsletter for free</h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://mededge.aloemeded.com/subscribe?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=scientists-please-don-t-fall-for-this"><span class="button__text" style=""> Subscribe to the MedEdge </span></a></div><hr class="content_break"><hr class="content_break"><h5 class="heading" style="text-align:center;" id="this-newsletter-will-always-be-free">This newsletter will always be free. </h5><p id="if-your-love-language-is-buying-peo" class="paragraph" style="text-align:center;">If your love language is buying people coffee:</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://buymeacoffee.com/mededge?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=scientists-please-don-t-fall-for-this"><span class="button__text" style=""> ☕️ Buy Me a Coffee </span></a></div></div></div>
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  <title>LARPing Expertise: The Anti-Hero&#39;s Journey</title>
  <description>Is this the real life? Is this just fantasy?</description>
  <link>https://mededge.beehiiv.com/p/larping-expertise</link>
  <guid isPermaLink="true">https://mededge.beehiiv.com/p/larping-expertise</guid>
  <pubDate>Sun, 09 Feb 2025 16:00:00 +0000</pubDate>
  <atom:published>2025-02-09T16:00:00Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="news-media-scandal-of-the-century">News Media Scandal of the Century!</h2><p class="paragraph" style="text-align:left;"><i>Politico</i> is a news agency that specializes in—you guessed it—politics.</p><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.politico.com/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=larping-expertise-the-anti-hero-s-journey" target="_blank" rel="noopener noreferrer nofollow">Founded in 2007</a>, it “strives to be the dominant source for news on politics and policy in power centers across every continent”. </p><p class="paragraph" style="text-align:left;">So why did the United States Agency for International Development (US AID) send millions in grant dollars to this for-profit company? </p><p class="paragraph" style="text-align:left;">It didn’t.</p><p id="us-aid-spent-a-grand-total-of-44000" class="paragraph" style="text-align:left;">US AID<span style="font-family:Arial,Helvetica,sans-serif;"> </span>spent a grand total of <a class="link" href="https://thedispatch.com/article/fact-check-politico-usaid-funding/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=larping-expertise-the-anti-hero-s-journey" target="_blank" rel="noopener noreferrer nofollow">$44,000 over two years on subscriptions</a> to <i>Politico’s</i> in-depth energy and environment reporting. Other federal agencies—including the Departments of HHS, Energy, and Interior, and, previously, <a class="link" href="https://www.usaspending.gov/award/CONT_AWD_CEAGENP170006_1100_-NONE-_-NONE-?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=larping-expertise-the-anti-hero-s-journey" target="_blank" rel="noopener noreferrer nofollow">Trump’s Executive Office</a>—also subscribe. </p><p id="all-told-the-government-spent-about" class="paragraph" style="text-align:left;">All told, <a class="link" href="https://www.usaspending.gov/recipient/fa0cefae-7cfb-881d-29c3-1bd39cc6a49e-C/latest?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=larping-expertise-the-anti-hero-s-journey" target="_blank" rel="noopener noreferrer nofollow">the government spent about $8.2 million last year on Politico subscriptions</a>, just as it does for <i>The New York Times</i>, <i>Reuters</i>, etc.</p><p id="its-all-pretty-standard-and-boring" class="paragraph" style="text-align:left;">It’s all pretty standard and boring. </p><p class="paragraph" style="text-align:left;">But the sleuths on Twitter thought it was the <a class="link" href="https://x.com/bennyjohnson/status/1887147292412490111?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=larping-expertise-the-anti-hero-s-journey" target="_blank" rel="noopener noreferrer nofollow">“biggest scandal in news media history”</a>. </p><p class="paragraph" style="text-align:left;">And no less than the President of the United States picked up on their “bombshell reporting”:</p><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d2b29a01-3522-4175-902b-fb3be797d094/Screenshot_2025-02-06_at_8.08.51_PM.png?t=1738890552"/><div class="image__source"><span class="image__source_text"><p>👆 This guy has &gt;650,000 followers</p></span></div></div><p class="paragraph" style="text-align:left;"></p></td><td width="50%" class="bh__column"><p class="paragraph" style="text-align:left;"></p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1306e585-e340-433a-87af-ba63b4d12a71/Screenshot_2025-02-06_at_8.13.48_PM.png?t=1738890851"/></div></td></tr></table><p class="paragraph" style="text-align:left;">This was not a scandal. </p><p class="paragraph" style="text-align:left;">Honestly, this story is like a single tamborine shake in a heavy metal song. It’s ok if you missed it. </p><p class="paragraph" style="text-align:left;">I only mention it because it illustrates a worrying trend: the LARPing of expertise. </p><h2 class="heading" style="text-align:left;" id="lar-ping-expertise">LARPing Expertise</h2><p class="paragraph" style="text-align:left;">If you’re not familiar, Live Action Role-Playing, LARP for short, is a perfectly fine hobby in which people act as characters in a shared fantasy world. It combines storytelling, drama, physical activity, and gaming.</p><p class="paragraph" style="text-align:left;">Think Ren Faire. Civil War Reenactments. Murder Mystery Parties. </p><p class="paragraph" style="text-align:left;">The draw is obvious. You get to escape from the real world and be part of something bigger, nobler, higher stakes … better. </p><p class="paragraph" style="text-align:left;">But at the end of the day, participants know it’s a fantasy. The people LARPing Quidditch know they aren’t flying. </p><p class="paragraph" style="text-align:left;">The Twitter users LARPing forensic accounting, on the other hand, think they’re defying gravity. </p><p class="paragraph" style="text-align:left;">That’s where things get dangerous. </p><h2 class="heading" style="text-align:left;" id="the-chosen-one">The Chosen One</h2><p class="paragraph" style="text-align:left;">A common fantasy trope is “The Chosen One”. </p><p class="paragraph" style="text-align:left;">Due to some innate or accidental trait, the main character happens to be the <i>only one </i>who can save the world from certain annihilation. Maybe it’s a dormant genetic mutation, a radioactive spider, a prophecy, childhood trauma, unusual cunning, unnatural courage.</p><p class="paragraph" style="text-align:left;">Whatever the origin story, we love to ride with the chosen one. We might want to be The Chosen One. </p><p class="paragraph" style="text-align:left;">But then there are people who believe they <i>are</i> The Chosen One. </p><p class="paragraph" style="text-align:left;">One of those people is Elon Musk. </p><p class="paragraph" style="text-align:left;">Kara Swisher, a journalist who has covered Silicon Valley for decades, recently described Musk like this:</p><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><p class="paragraph" style="text-align:left;">This time, Musk has engineered himself into the actual center of the universe. And that’s not great, for several reasons [Exhibits <a class="link" href="https://www.theatlantic.com/technology/archive/2025/02/elon-musk-doge-security/681600/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=larping-expertise-the-anti-hero-s-journey" target="_blank" rel="noopener noreferrer nofollow">A</a>, <a class="link" href="https://www.theatlantic.com/technology/archive/2025/02/trump-ingrassia-online-reactionary/681608/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=larping-expertise-the-anti-hero-s-journey" target="_blank" rel="noopener noreferrer nofollow">B</a>, <a class="link" href="https://www.washingtonpost.com/business/2025/02/08/doge-musk-goals/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=larping-expertise-the-anti-hero-s-journey" target="_blank" rel="noopener noreferrer nofollow">C</a>, <a class="link" href="https://www.nytimes.com/2025/02/08/world/africa/usaid-africa-trump-musk.html?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=larping-expertise-the-anti-hero-s-journey" target="_blank" rel="noopener noreferrer nofollow">D</a>, <a class="link" href="https://slate.com/news-and-politics/2025/02/opm-fork-musk-trump-federal-personnel-management-employee.html?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=larping-expertise-the-anti-hero-s-journey" target="_blank" rel="noopener noreferrer nofollow">E</a>, for starters]. </p><p class="paragraph" style="text-align:left;">He has no experience running large-scale government operations, but he’s LARPing his way through anyhow - hacking away at anything that seems “leftist”, wasteful, or has a purpose he doesn’t understand. Because “he alone can fix it”.</p><p class="paragraph" style="text-align:left;">Similarly, RFK Jr. went before the Senate HELP Committee and repeatedly argued that he knows better than the overwhelming majority of scientists who have, among other things, proven vaccine efficacy and safety, and debunked race-based medicine. </p><p class="paragraph" style="text-align:left;">Take a peek on social media and you’ll see this unfounded self-belief everywhere. People with no background in science genuinely believe that their interpretation of a single journal article carries more weight than every scientist in that field. </p><p class="paragraph" style="text-align:left;">They believe that they alone can see the truth. That they’ve been chosen to free others. And that this public health stuff isn’t that hard, after all. </p><h2 class="heading" style="text-align:left;" id="we-can-be-heroes">We Can Be Heroes</h2><p class="paragraph" style="text-align:left;">So, what do we do about this? </p><p class="paragraph" style="text-align:left;">Honestly, I think this is going to get worse before it gets better. But, a few things to chew on:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Sweat &gt; Status</b></p><p class="paragraph" style="text-align:left;">Let’s emphasize the effort it takes to develop expertise, not just the prestige of having it. Simple change: Instead of saying someone <i>got</i> a degree, say they <i>earned</i> it. Example: “She earned her PhD for her work investigating…” instead of “She got her PhD from Stanford.”</p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><b>Show Our Work</b></p><p class="paragraph" style="text-align:left;">No one reads the methods section. Ok, scientists do eventually, but the point is it’s dense, boring, and full of jargon. Uninitiated readers either skip them or struggle to understand them. That’s a shame, because when you think about it, the methodology is where science shines. It’s the critical thinking, the problem-solving, the good stuff. We have a ton of communication tools at our disposal. Is it time to refresh the methods section?</p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><b>Normalize Not Knowing</b></p><p class="paragraph" style="text-align:left;">I don’t know everything. Neither do you. It’s exceedingly rare, if not impossible, to be an actual know-it-all. Instead of pretending, obfuscating, or lying, we should all get better at saying “I don’t know”. </p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><b>Celebrate that it Takes a Village</b></p><p class="paragraph" style="text-align:left;">No one achieves greatness alone, yet we often tell stories as if they do. It’s expedient. It’s exciting. But can we resist that impulse? Can we shift from idolizing singular heroes to embracing the interdependent collective?</p><p class="paragraph" style="text-align:left;"><br>We need to make it abundantly clear that there is no such thing as a nonplayer character, and none of us are The Chosen One. </p></li></ul><hr class="content_break"><h2 class="heading" style="text-align:left;" id="around-the-internet">Around the Internet</h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://pauloffit.substack.com/p/the-rfk-jr-playbook?utm_campaign=post&utm_medium=web&triedRedirect=true" target="_blank" rel="noopener noreferrer nofollow">The RFK Jr. Playbook</a></p><p class="paragraph" style="text-align:left;">The latest from Dr. Paul Offit’s “Beyond the Noise” newsletter. Identifies 3 strategies used by RFK Jr. to skirt science that conflicts with his views: deny good studies exist, promote poor studies that reinforce your opinions, call dissenters shills for Big Pharma.</p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.bmj.com/content/bmj/388/bmj.r253.full.pdf?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=larping-expertise-the-anti-hero-s-journey" target="_blank" rel="noopener noreferrer nofollow">Medical journal editors must resist CDC order and anti-gender ideology</a><br>A BMJ opinion piece that pulls no punches: “Publication ethics and professional standards define the work of medical journals, editors, and researchers. These are safeguards of best scientific practice and integrity—and will not yield to bad practice like gag orders, suppression, and authoritarian whims.” </p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.thelancet.com/action/showPdf?pii=S0140-6736%2825%2900237-5&utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=larping-expertise-the-anti-hero-s-journey" target="_blank" rel="noopener noreferrer nofollow">American chaos: standing up for health and medicine</a></p><p class="paragraph" style="text-align:left;">Editorial in the Lancet published on February 8th. “This moment is a test. How should our community react?”</p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://catalyzecitizens.substack.com/p/outnumbered-outspent-and-out-messaged?utm_campaign=post&utm_medium=web&triedRedirect=true" target="_blank" rel="noopener noreferrer nofollow">Outnumbered, Outspent, and Out-Messaged: How Democrats Must Reset Their Communications Strategy To Win The Current Attention Economy</a></p><p class="paragraph" style="text-align:left;">A strong case for building up an attention-generating machine to persuade voters on immigration issues. Swap in health care/science and it’s just as compelling: “That means going beyond press releases and panel discussions—it means engaging in a full-scale, coordinated communications offensive built for modern media consumption.”</p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://wapo.st/4184wlG?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=larping-expertise-the-anti-hero-s-journey" target="_blank" rel="noopener noreferrer nofollow">In Idaho, a preview of RFK Jr.’s vaccine-skeptical America</a></p><p class="paragraph" style="text-align:left;">A Washington Post article about an Idaho Board of Health that has prohibited public health clinics from offering the Covid vaccine. The story highlights the medical doctors who led the charge for prohibition - despite having been sanctioned by their state licensing boards.</p></li></ul><hr class="content_break"><h2 class="heading" style="text-align:left;" id="living-rent-free-in-my-brain-this-w">Living Rent-Free in My Brain this Week</h2><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><hr class="content_break"><h2 class="heading" style="text-align:left;" id="quote-i-like">Quote I Like</h2><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><p class="paragraph" style="text-align:left;">Thanks for reading. Hang in there, everybody.</p><p class="paragraph" style="text-align:left;">Ky</p><div class="image"><img alt="" class="image__image" style="border-radius:1000px 1000px 1000px 1000px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/125a5527-1e3c-42d1-b1dc-7397acac58c5/Close_Blue_Sweater.jpeg?t=1737566935"/></div><hr class="content_break"><h4 class="heading" style="text-align:center;" id="like-this-post-forward-it-to-a-frie">Did you find this newsletter interesting? Forward it to a friend</h4><h4 class="heading" style="text-align:center;" id="are-you-that-lucky-friend-subscribe">Are you that lucky friend? Subscribe to this newsletter for free</h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://mededge.aloemeded.com/subscribe?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=larping-expertise-the-anti-hero-s-journey"><span class="button__text" style=""> Subscribe to the MedEdge </span></a></div><hr class="content_break"><hr class="content_break"><h5 class="heading" style="text-align:center;" id="this-newsletter-will-always-be-free">This newsletter will always be free. </h5><p id="if-your-love-language-is-buying-peo" class="paragraph" style="text-align:center;">If your love language is buying people coffee:</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://buymeacoffee.com/mededge?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=larping-expertise-the-anti-hero-s-journey"><span class="button__text" style=""> ☕️ Buy Me a Coffee </span></a></div></div></div>
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  <title>Feeling Foggy? You&#39;re Not Alone.</title>
  <description>Here&#39;s why and what you can do about it</description>
  <link>https://mededge.beehiiv.com/p/feeling-foggy</link>
  <guid isPermaLink="true">https://mededge.beehiiv.com/p/feeling-foggy</guid>
  <pubDate>Sun, 02 Feb 2025 16:00:00 +0000</pubDate>
  <atom:published>2025-02-02T16:00:00Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
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    <div class='beehiiv'><style>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="the-fog-of-war">The Fog of War</h2><p class="paragraph" style="text-align:left;">You’ve probably heard the phrase, “fog of war”. But where did it come from?</p><p class="paragraph" style="text-align:left;">Prussian military analyst Carl von Clausewitz wrote about a <b>“fog of greater or lesser uncertainty”</b> in the first volume of his 1830s series <i><a class="link" href="https://www.usmcu.edu/Portals/218/EWS%20On%20War%20Reading%20Book%201%20Ch%201%20Ch%202.pdf?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=feeling-foggy-you-re-not-alone" target="_blank" rel="noopener noreferrer nofollow">On War</a></i>. He was describing the chaotic, high-stimulus/low-information environment in which military commanders have to make life-or-death decisions.</p><p class="paragraph" style="text-align:left;">Over time, military commentators refined and simplified the term to <b>“fog of war”</b>.</p><p class="paragraph" style="text-align:left;">Recognizing how debilitating it can be, the United States military started to artificially create these fogs as a form of psychological warfare in World War I, using two main strategies:</p><ol start="1"><li><p class="paragraph" style="text-align:left;">Cutting off or censuring sources of accurate information</p></li><li><p class="paragraph" style="text-align:left;">Overwhelming people with a lot of information, much of it conflicting</p></li></ol><p class="paragraph" style="text-align:left;">Annalee Newitz describes the impact like this:</p><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><h3 class="heading" style="text-align:left;" id="a-lot-going-on-at-the-moment"><br>A Lot Going on at the Moment</h3><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3f7ad779-3a2c-44f0-ae26-15bb76875180/a_lot_going_on_at_the_moment.jpg?t=1737996483"/><div class="image__source"><span class="image__source_text"><p>Taylor Swift during “Red” set on the Eras Tour</p></span></div></div><p class="paragraph" style="text-align:left;">The past two weeks have packed in two years&#39; worth of news.</p><p class="paragraph" style="text-align:left;">26 executive orders, 12 memos, 4 proclamations. And that was just on day 1. </p><p class="paragraph" style="text-align:left;">Then came:</p><p class="paragraph" style="text-align:left;">Withdrawal from WHO. Global aid cut off. CIA report on COVID-19’s origin. DEI initiatives ended. Biological sex “redefined”. ICE raids at schools and churches. Global aid reinstated. Grants frozen. Employees invited to resign. Grants unfrozen. CDC sites removed. FBI purge…</p><p class="paragraph" style="text-align:left;">And it’s not just the sheer number of actions. </p><p class="paragraph" style="text-align:left;">Each new piece of information launches a series of questions:</p><ul><li><p class="paragraph" style="text-align:left;">Is that legal?</p></li><li><p class="paragraph" style="text-align:left;">How is that going to work?</p></li><li><p class="paragraph" style="text-align:left;">Does that take effect immediately?</p></li><li><p class="paragraph" style="text-align:left;">Who is impacted?</p></li></ul><p class="paragraph" style="text-align:left;">This all amounts to a situation where <i>you know a lot is happening, but you don’t know what is happening.</i></p><p class="paragraph" style="text-align:left;">In other words, <b>a fog of greater or lesser uncertainty</b>. </p><h3 class="heading" style="text-align:left;" id="infodemic">Infodemic</h3><p class="paragraph" style="text-align:left;">An infodemic is much like a fog of war applied to an epidemic:</p><div class="embed"><a class="embed__url" href="https://www.who.int/health-topics/infodemic?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=feeling-foggy-you-re-not-alone#tab=tab_1" target="_blank"><div class="embed__content"><p class="embed__title"> Infodemic </p><p class="embed__description"> abundance of information – some accurate and some not – that occurs during an epidemic. It can lead to confusion and ultimately mistrust in governments and public health response. </p><p class="embed__link"> www.who.int/health-topics/infodemic#tab=tab_1 </p></div><img class="embed__image embed__image--right" src="https://www.who.int/images/default-source/departments/epi-win/infodemic-management/infodemic-ht-hero-image1.tmb-1200v.png?Culture=en&sfvrsn=39388ffd_2"/></a></div><p class="paragraph" style="text-align:left;">Like the fog of war, infodemics are destabilizing. They induce a wide variety of responses:</p><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><h3 class="heading" style="text-align:left;" id="defogging">Defogging</h3><p class="paragraph" style="text-align:left;">You are currently living in a fog of war - or something near to it. </p><p class="paragraph" style="text-align:left;">As a result, you might be feeling a range of emotions: anxiety, anger, helplessness, defiance, distress, nihilism, fatigue, etc. </p><p class="paragraph" style="text-align:left;"><b>Whatever you are feeling is normal.</b> </p><p class="paragraph" style="text-align:left;">We weren’t built for this kind of informational onslaught - <i>that’s why it’s a successful military weapon</i>.</p><p class="paragraph" style="text-align:left;">So what should we do? </p><p class="paragraph" style="text-align:left;">You know what works best for you, and you should listen to and trust yourself. </p><p class="paragraph" style="text-align:left;">But if you’re looking for places to start, here are a few suggestions:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Spend 20 minutes a day alone with your thoughts</b></p><p class="paragraph" style="text-align:left;">I’m borrowing <a class="link" href="https://www.nytimes.com/2025/01/03/opinion/chris-hayes-msnbc-attention.html?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=feeling-foggy-you-re-not-alone" target="_blank" rel="noopener noreferrer nofollow">this one from Chris Hayes</a> (who borrowed it from Jenny Odell, who borrowed from Kirkegaard). The argument is that we all need to spend time in conversation with ourselves; to build up our ability to refuse distraction and to understand what we truly believe when everyone else’s voices go quiet. </p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><b>Talk to your circle about how you share information</b></p><p class="paragraph" style="text-align:left;">In WWI, the United States’ Propaganda Section dropped millions of leaflets on the German people to undermine their morale. Nowadays, we use screens for things like that. This is good and bad. The bad news is that the onslaught of information is constant and with us at pretty much all times. The good news is that the propaganda no longer falls on our heads. We control the spigit. <br><br>While it isn’t reasonable to avoid screens for 4 years, we can talk to our circles about how/when/if we send each other ‘news’ updates. Do we text incendiary articles? Send emails? Screenshot things we see on social media? Avoid the news when together in person? Make sure we have two sources before sharing? There’s no right or wrong answer, but the point is that you get to make your own rules. </p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><b>Recognize and connect emotions to behaviors</b></p><p class="paragraph" style="text-align:left;">To again quote Senft and Greenfield, “Emotions can trigger behaviors in individuals. When related to overload, these behaviors can range widely. However, <i>there is one thing that they all have in common: in some ways, they all represent attempts to soothe, lessen, or eliminate negative emotions.</i>” It’s a good idea for us all to keep an eye on the emotions driving our behaviors. </p></li></ul><hr class="content_break"><h2 class="heading" style="text-align:left;" id="around-the-internet">Around the Internet</h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.linkedin.com/posts/hilary-sutcliffe-01235220_addiction-economy-thought-for-today-the-activity-7291134049253826561-kFpJ?utm_source=share&utm_medium=member_desktop" target="_blank" rel="noopener noreferrer nofollow">LinkedIn Post: “The strategic exploitation of cognitive limits”</a></p><p class="paragraph" style="text-align:left;">Swiss sociologist Jennifer Walter offers some good food for thought and strategies for remaining clear despite the overload.</p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.ecowatch.com/social-media-climate-change-denial.html?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=feeling-foggy-you-re-not-alone" target="_blank" rel="noopener noreferrer nofollow">People Who Get Most of Their News From Social Media Sources Are More Likely to Think Climate Change Is a Conspiracy: Study</a><br>Research on how our news sources impact our civic values scales. One idea that stuck with me: “it is not enough to provide people with accurate information. What counts is the mindset they bring to that information”.</p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.psychologytoday.com/us/blog/denying-to-the-grave/202501/do-people-want-to-hear-about-uncertainty?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=feeling-foggy-you-re-not-alone" target="_blank" rel="noopener noreferrer nofollow">Do People Want to Hear About Uncertainty?</a><br>Short answer: yes. This new piece from Dr. Sara Gorman goes over a relevant study and how we can communicate uncertainty in ways that gain trust.</p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://youtu.be/urdsabwaO_A?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=feeling-foggy-you-re-not-alone" target="_blank" rel="noopener noreferrer nofollow">How to create a public health disaster</a></p><p class="paragraph" style="text-align:left;">A short video connecting current science denialism and its potential consequences to the politically-driven and preventable HIV/AIDS outbreak in South Africa at the start of this century. My one small quibble: could’ve used at least one line about how LGBT people fought to get the research leading to the miraculous ARTs.</p><p class="paragraph" style="text-align:left;"></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://open.spotify.com/episode/2ndV3hs6m68WKpU7lsIqMN?si=ZnL-xga0TMO8IiSRvTLEIA&utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=feeling-foggy-you-re-not-alone" target="_blank" rel="noopener noreferrer nofollow">“RFK Jr Testifies, MAHA Flexes, and Public Health Panics”</a></p><p class="paragraph" style="text-align:left;">An episode from “Why Should I Trust You?”, a weekly podcast that looks at the breakdown in trust for science and public health. The first 40 minutes features a conversation with Travis Tripodi, an ambassador with Braver Angels, health tech consultant, and supporter of RFK Jr. </p><p class="paragraph" style="text-align:left;"></p><p class="paragraph" style="text-align:left;"><i>I’ll be honest, I had a tough time listening and wanted to shut it off multiple times.</i> But I know I need to improve my ability to calmly listen and respectfully engage with people who share Travis’ views. A couple of phrases I heard that I want to keep an eye on: “two things can be true at once” and “anti-credentialism”. </p></li></ul><hr class="content_break"><h2 class="heading" style="text-align:left;" id="living-rent-free-in-my-brain-this-w">Living Rent-Free in My Brain this Week</h2><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><p class="paragraph" style="text-align:left;">I think it’s generally true that we should ignore the daily bluster and focus on impact, for both our sanity and efficacy. </p><p class="paragraph" style="text-align:left;">But Anne Applebaum’s warning is worth squirrelling away and revisiting from time to time. </p><hr class="content_break"><h2 class="heading" style="text-align:left;" id="quote-i-like">Quote I Like</h2><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><p class="paragraph" style="text-align:left;">Thanks for reading. Hang in there, everybody.</p><p class="paragraph" style="text-align:left;">Ky</p><div class="image"><img alt="" class="image__image" style="border-radius:1000px 1000px 1000px 1000px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/125a5527-1e3c-42d1-b1dc-7397acac58c5/Close_Blue_Sweater.jpeg?t=1737566935"/></div><hr class="content_break"><h4 class="heading" style="text-align:center;" id="like-this-post-forward-it-to-a-frie">Did you find this newsletter interesting? Forward it to a friend</h4><h4 class="heading" style="text-align:center;" id="are-you-that-lucky-friend-subscribe">Are you that lucky friend? Subscribe to this newsletter for free</h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://mededge.aloemeded.com/subscribe?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=feeling-foggy-you-re-not-alone"><span class="button__text" style=""> Subscribe to the MedEdge </span></a></div><hr class="content_break"><hr class="content_break"><h5 class="heading" style="text-align:center;" id="this-newsletter-will-always-be-free">This newsletter will always be free. </h5><p id="if-your-love-language-is-buying-peo" class="paragraph" style="text-align:center;">If your love language is buying people coffee:</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://buymeacoffee.com/mededge?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=feeling-foggy-you-re-not-alone"><span class="button__text" style=""> ☕️ Buy Me a Coffee </span></a></div></div></div>
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  <title>Remember the 3 Vs?</title>
  <description>Recognizing how disinformation works in real-time</description>
  <link>https://mededge.beehiiv.com/p/remember-the-3-vs</link>
  <guid isPermaLink="true">https://mededge.beehiiv.com/p/remember-the-3-vs</guid>
  <pubDate>Wed, 29 Jan 2025 15:59:28 +0000</pubDate>
  <atom:published>2025-01-29T15:59:28Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
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</style><div class='beehiiv__body'><p class="paragraph" style="text-align:left;">Yesterday, the Trump administration issued an <a class="link" href="https://www.whitehouse.gov/presidential-actions/2025/01/protecting-children-from-chemical-and-surgical-mutilation/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=remember-the-3-vs" target="_blank" rel="noopener noreferrer nofollow">Executive Order</a> aimed at gender affirming care for minors. </p><p class="paragraph" style="text-align:left;">It reads, in part:</p><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><p class="paragraph" style="text-align:left;"><b>This EO is full of misinformation and propaganda. </b></p><p class="paragraph" style="text-align:left;">If you want to understand what’s wrong with the content, <a class="link" href="#facts" rel="noopener noreferrer nofollow">keep reading to the end.</a></p><p class="paragraph" style="text-align:left;">But first…</p><h2 class="heading" style="text-align:left;" id="can-you-spot-the-tactic">Can You Spot the Tactic?</h2><p class="paragraph" style="text-align:left;">In <a class="link" href="https://mededge.aloemeded.com/p/the-top-3-things-i-learned-from-all-the-worst-humans?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=remember-the-3-vs" target="_blank" rel="noopener noreferrer nofollow">this past Sunday’s newsletter</a>, I shared some lessons I learned from a book about manipulating media. </p><p class="paragraph" style="text-align:left;">The first strategy I shared was use of the 3 Vs to make a story compelling. </p><p class="paragraph" style="text-align:left;">The 3 Vs are:</p><ul><li><p class="paragraph" style="text-align:left;">Villain</p></li><li><p class="paragraph" style="text-align:left;">Victim</p></li><li><p class="paragraph" style="text-align:left;">Vindicator</p></li></ul><p class="paragraph" style="text-align:left;"><b>Can you identify a victim, villain, and vindicator in the EO text? </b></p><p class="paragraph" style="text-align:left;"><b>Why do you think this framing is so compelling?</b></p><p class="paragraph" style="text-align:left;"><b>How might we, as medical educators, public health proponents, and allies, use this tactic to share quality information?</b></p><hr class="content_break"><h2 class="heading" style="text-align:left;" id="facts">Facts</h2><p class="paragraph" style="text-align:left;">In reality, very few minors receive gender affirming hormonal care or surgical care. </p><p class="paragraph" style="text-align:left;">Most of gender affirming care for minors consists of talking, including therapy for both the child and the family. </p><p class="paragraph" style="text-align:left;">Social affirmation and puberty blockers are completely reversible. Hormone therapy is partially reversible. Surgery, obviously, is irreversible. It’s also exceedingly rare.</p><p class="paragraph" style="text-align:left;">Gender affirming care <a class="link" href="https://opa.hhs.gov/sites/default/files/2022-03/gender-affirming-care-young-people-march-2022.pdf?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=remember-the-3-vs" target="_blank" rel="noopener noreferrer nofollow">improves mental health</a> and wellbeing for children and adolescents. </p><p class="paragraph" style="text-align:left;">A <a class="link" href="https://jamanetwork.com/journals/jama-health-forum/fullarticle/2816950?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=remember-the-3-vs" target="_blank" rel="noopener noreferrer nofollow">recent analysis</a> of over 5 million adolescents’ medical records showed that between 2018 and 2022:</p><ul><li><p class="paragraph" style="text-align:left;">The rate of adolescents receiving puberty blockers was 0.02%</p></li><li><p class="paragraph" style="text-align:left;">The rate of adolescents receiving hormone therapy was 0.05%</p></li><li><p class="paragraph" style="text-align:left;"><span style="color:rgb(51, 51, 51);font-family:"Guardian TextSans Web", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:16px;">No adolescents younger than 12 years received a hormone prescription</span></p></li></ul><p class="paragraph" style="text-align:left;">Similarly, a<a class="link" href="https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2820437?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=remember-the-3-vs" target="_blank" rel="noopener noreferrer nofollow"> 2024 analysis of 22.8 million adolescents’ medical records</a> showed that in 2019:</p><ul><li><p class="paragraph" style="text-align:left;"><span style="color:rgb(51, 51, 51);font-family:"Guardian TextSans Web", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:16px;">The rate of undergoing a gender-affirming surgery with a TGD-related diagnosis was:</span></p><ul><li><p class="paragraph" style="text-align:left;"><span style="color:rgb(51, 51, 51);font-family:"Guardian TextSans Web", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:16px;">2.1 per 100 000 minors aged 15 to 17 years (0.002%)</span></p></li><li><p class="paragraph" style="text-align:left;"><span style="color:rgb(51, 51, 51);font-family:"Guardian TextSans Web", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:16px;">0.1 per 100 000 minors aged 13 to 14 years (0.0001%)</span></p></li><li><p class="paragraph" style="text-align:left;"><span style="color:rgb(51, 51, 51);font-family:"Guardian TextSans Web", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:16px;">0 procedures among minors aged 12 years or younger</span></p></li><li><p class="paragraph" style="text-align:left;"><span style="color:rgb(51, 51, 51);font-family:"Guardian TextSans Web", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:16px;">The most common gender affirming surgery for both children and adults is masculinizing chest surgery.</span></p><ul><li><p class="paragraph" style="text-align:left;"><span style="color:rgb(51, 51, 51);font-family:"Guardian TextSans Web", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:16px;">“Of the 151 breast reductions among cisgender male minors and TGD minors, 146 (97%) were performed on cisgender male minors”</span></p></li></ul></li></ul></li></ul><p class="paragraph" style="text-align:left;"></p></div></div>
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  <title>The Top 3 Things I Learned from All the Worst Humans</title>
  <description>How the pros manipulate reality</description>
  <link>https://mededge.beehiiv.com/p/the-top-3-things-i-learned-from-all-the-worst-humans</link>
  <guid isPermaLink="true">https://mededge.beehiiv.com/p/the-top-3-things-i-learned-from-all-the-worst-humans</guid>
  <pubDate>Sun, 26 Jan 2025 16:00:00 +0000</pubDate>
  <atom:published>2025-01-26T16:00:00Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="all-the-worst-humans">All the Worst Humans</h2><p class="paragraph" style="text-align:left;">I want to understand how narratives are crafted and “selected truths” become the dominant story. </p><p class="paragraph" style="text-align:left;">Phil Elwood is an expert at it.</p><p class="paragraph" style="text-align:left;">He wrote a book called, “<a class="link" href="https://us.macmillan.com/books/9781250321572/alltheworsthumans/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=the-top-3-things-i-learned-from-all-the-worst-humans" target="_blank" rel="noopener noreferrer nofollow">All the Worst Humans: How I Made News for Dictators, Tycoons, and Politicians”</a>.</p><p class="paragraph" style="text-align:left;">When he says “All the Worst Humans”, he means it. He’s shilled for brutal dictators Assad and Gaddafi. He tricked a member of congress into helping the Qatari government sabotage the US bid to host the FIFA World Cup, resulting in Qatar’s selection and, ultimately, <a class="link" href="https://www.npr.org/2024/11/30/nx-s1-5211297/soccer-qatar-world-cup-saudi-arabia-human-rights?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=the-top-3-things-i-learned-from-all-the-worst-humans#:~:text=Billions%20of%20people%20watched%20the,thousands%20of%20unexplained%20worker%20deaths." target="_blank" rel="noopener noreferrer nofollow">human rights abuses and unexplained worker deaths</a>. </p><p class="paragraph" style="text-align:left;">He once helped the leader of a foreign country blackmail the United States. </p><p class="paragraph" style="text-align:left;">I’m not saying he makes good choices. </p><p class="paragraph" style="text-align:left;">But he does know how to spin a story with the best of them. </p><p class="paragraph" style="text-align:left;">Here are the top 3 lessons I took away from the book:</p><h2 class="heading" style="text-align:left;" id="top-3-lessons">Top 3 Lessons</h2><h3 class="heading" style="text-align:left;" id="lesson-1-the-3-vs"><span style="text-decoration:underline;">Lesson 1: The 3 Vs</span></h3><p class="paragraph" style="text-align:left;">Medicine loves a triad. Let’s add one more:</p><ul><li><p class="paragraph" style="text-align:left;">Victim</p></li><li><p class="paragraph" style="text-align:left;">Villain</p></li><li><p class="paragraph" style="text-align:left;">Vindicator</p></li></ul><p class="paragraph" style="text-align:left;">If you want a story to stick, you have to give people a victim to save, a villain to hate, and a vindicator to root for. </p><p class="paragraph" style="text-align:left;">If your client is <i>actually</i> the villain, you’ve got a couple options:</p><ul><li><p class="paragraph" style="text-align:left;">Find an angle that turns them into a victim or vindicator</p></li><li><p class="paragraph" style="text-align:left;">Find a bigger villain and draw as much attention to them as possible</p></li></ul><p class="paragraph" style="text-align:left;">(🤓 Nerd Challenge: If you can name more than 3 medical triads without looking it up, email me back and I’ll send you a celebratory GIF)</p><p class="paragraph" style="text-align:left;"></p><h3 class="heading" style="text-align:left;" id="lesson-2-once-you-have-ink-your-sto"><span style="text-decoration:underline;">Lesson 2: “Once you have ink, your story becomes real”</span><br></h3><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><p class="paragraph" style="text-align:left;">Phil Elwood and other high-level PR operators may be good, but they aren’t magicians. </p><p class="paragraph" style="text-align:left;">Even they can’t just publish a story and expect people to go along with it. </p><p class="paragraph" style="text-align:left;">Instead, they launder their stories through legitimate outlets. Once it’s mentioned on CNN or published in a newspaper, the story is real. It has legs. </p><p class="paragraph" style="text-align:left;">One of the most consequential health-related examples of this in the modern era:</p><p class="paragraph" style="text-align:left;">The Lancet, 1998, “<a class="link" href="https://pubmed.ncbi.nlm.nih.gov/9500320/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=the-top-3-things-i-learned-from-all-the-worst-humans" target="_blank" rel="noopener noreferrer nofollow">Ileal-lymphoid-nodular hyperplasia, non-specific colitis, and pervasive developmental disorder in children</a>”, Wakefield et al.</p><p class="paragraph" style="text-align:left;">The title seems inocuos enough, but this paper still haunts us. It suggested a link between the measles, mumps, and rubella vaccine and autism. </p><p class="paragraph" style="text-align:left;">The data were falsified. The whole notion has been debunked time and time again. The Lancet <a class="link" href="https://pmc.ncbi.nlm.nih.gov/articles/PMC2831678/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=the-top-3-things-i-learned-from-all-the-worst-humans" target="_blank" rel="noopener noreferrer nofollow">retracted the paper</a> in 2010. </p><p class="paragraph" style="text-align:left;">Doesn’t matter. </p><p class="paragraph" style="text-align:left;">Once it gets printed—especially through a prestigious institution like The Lancet—it becomes ‘real’. </p><p class="paragraph" style="text-align:left;"></p><h3 class="heading" style="text-align:left;" id="lesson-3-journalists-are-woefully-o"><span style="text-decoration:underline;">Lesson 3: Journalists are Woefully Outmatched</span></h3><p class="paragraph" style="text-align:left;">Here’s a scary stat: for every journalist, there are 7.5 PR pros. </p><p class="paragraph" style="text-align:left;">And guess who makes more money? The PR pros, and it’s not even close. </p><p class="paragraph" style="text-align:left;">But the relationship is part symbiotic and part abusive. (Symbusive?)</p><p class="paragraph" style="text-align:left;">As Elwood says in the book, “[Journalists] need us because we’re a main source of information feeding today’s nonstop hunger for media content”. </p><p class="paragraph" style="text-align:left;">And so, without <i>technically </i>lying outright, PR operators have found ways to feed the media beast with stories that advance their clients’ agendas. </p><p class="paragraph" style="text-align:left;">Here are a few tactics they use:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Field Testing Stories:</b> When developing a story/angle for a client, Elwood will try out various narratives on a group of journalists. He calls them up individually and says things like, “If, hypothetically, my client decided to do ‘x’, would that be newsworthy?” </p></li><li><p class="paragraph" style="text-align:left;"><b>Dangling Exclusivity:</b> You can generally get a foot in the door if you offer information that ‘no one else has’. </p><ul><li><p class="paragraph" style="text-align:left;"><b>Side-note</b>: if you ever want to leak documents, Elwood implores you to do it “the old-fashioned way”, printed out and handed off in person. No email.</p></li></ul></li><li><p class="paragraph" style="text-align:left;"><b>Manufacture Legitimate Sources:</b> “<a class="link" href="https://www.thoughtco.com/what-is-astroturfing-definition-and-examples-5082082?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=the-top-3-things-i-learned-from-all-the-worst-humans" target="_blank" rel="noopener noreferrer nofollow">Astroturf organizations</a> are shell nonprofits used to create the illusion of grassroots support for a cause.” One of Elwood’s astroturf organizations: “The Healthy Kids Coalition”. You can also throw money at credible experts, <a class="link" href="https://www.nytimes.com/2004/10/19/health/policy/doctors-behind-bars-treating-pain-is-now-risky-business.html?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=the-top-3-things-i-learned-from-all-the-worst-humans" target="_blank" rel="noopener noreferrer nofollow">like the Sackler family did to push OxyContin</a>. </p></li><li><p class="paragraph" style="text-align:left;"><b>Strategic Selection:</b> Know the goals of each media company, its rivalries, funding sources, and editorial practices. Pitch accordingly.</p></li><li><p class="paragraph" style="text-align:left;"><b>Control the Negative Story: </b>If you know that a news outlet is preparing a negative piece about your client, get ahead of it by pitching the story yourself to a different, less influential outlet. Give them everything they need and an urgent deadline. </p></li></ul><hr class="content_break"><h2 class="heading" style="text-align:left;" id="around-the-internet">Around the Internet:</h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.science.org/doi/10.1126/science.adw1554?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=the-top-3-things-i-learned-from-all-the-worst-humans" target="_blank" rel="noopener noreferrer nofollow"><i>Science</i></a> perspective on the US withdrawal from the WHO</p></li><li><p class="paragraph" style="text-align:left;">My friend, Dr. Carolyn Wolf-Gould, sent this <a class="link" href="https://open.substack.com/pub/cswolfgould/p/dear-patient?r=10i9j5&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false" target="_blank" rel="noopener noreferrer nofollow">letter to her patients</a> in the wake of HHS communications blackout. (Carolyn and I worked on a <a class="link" href="https://www.book2look.com/book/3hqhElkO4E?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=the-top-3-things-i-learned-from-all-the-worst-humans" target="_blank" rel="noopener noreferrer nofollow">book</a> together)</p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://wapo.st/3C6lbNa?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=the-top-3-things-i-learned-from-all-the-worst-humans" target="_blank" rel="noopener noreferrer nofollow">Antiabortion groups plan Facebook campaign</a> to recruit men whose sexual partners have had abortions, encouraging legal action against healthcare professionals</p></li><li><p class="paragraph" style="text-align:left;">RFK Jr. has already made ~$2.5 million for referring clients to a law firm suing Merck over the HPV vaccine, <a class="link" href="https://www.nytimes.com/2025/01/22/us/politics/rfk-hpv-vaccine-merck.html?unlocked_article_code=1.rE4.HKEe.Cjqgh2ICHStY&smid=url-share&utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=the-top-3-things-i-learned-from-all-the-worst-humans" target="_blank" rel="noopener noreferrer nofollow">an arrangement that would continue even if he is confirmed</a></p></li><li><p class="paragraph" style="text-align:left;">The President <a class="link" href="https://19thnews.org/2025/01/trump-reinstates-the-global-gag-rule-on-abortion/?utm_source=flipboard&utm_content=topic/health" target="_blank" rel="noopener noreferrer nofollow">reinstated the global abortion gag rule</a>, with a maximalist interpretation</p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.colorado.edu/today/2025/01/24/fox-news-msnbc-diverse-media-diet-linked-higher-trust-vaccines?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=the-top-3-things-i-learned-from-all-the-worst-humans" target="_blank" rel="noopener noreferrer nofollow">Study</a> shows a diverse media diet is associated with higher trust in vaccines</p></li><li><p class="paragraph" style="text-align:left;">The World Economic Forum released its annual <a class="link" href="https://reports.weforum.org/docs/WEF_Global_Risks_Report_2025.pdf?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=the-top-3-things-i-learned-from-all-the-worst-humans" target="_blank" rel="noopener noreferrer nofollow">Global Risk Report</a>, presenting findings from a survey of over 900 experts. Take a look at what tops the list of short-term risks:</p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4c194526-324c-4206-9a61-0c99b2c18784/Screenshot_2025-01-23_at_9.25.42_AM.png?t=1737642593"/><div class="image__source"><span class="image__source_text"><p>Top ranked 2-year risk: Misinformation and disinformation</p></span></div></div><hr class="content_break"><h2 class="heading" style="text-align:left;" id="living-rent-free-in-my-brain">Living Rent-Free in My Brain</h2><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><p class="paragraph" style="text-align:left;">You know the iconic “Jerry! Jerry! Jerry!” chant we all associate with Jerry Springer? It was engineered into existence by the show’s executive producer (and evil genius) Richard Dominick.</p><p class="paragraph" style="text-align:left;">Long before Jerry Springer became a household name, they recruited people off the street to fill the studio audience and told them to chant his name. Viewers at home assumed he was already famous. </p><p class="paragraph" style="text-align:left;">This is a prime example of how ‘social proof’ can be (mis)used to subtly convince you that someone is credible.</p><p class="paragraph" style="text-align:left;">Source: <a class="link" href="https://www.netflix.com/title/81685634?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=the-top-3-things-i-learned-from-all-the-worst-humans" target="_blank" rel="noopener noreferrer nofollow">“Jerry Springer: Fights, Camera, Action!”</a> Netflix Documentary</p><hr class="content_break"><h2 class="heading" style="text-align:left;" id="quote-i-like">Quote I Like</h2><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><p class="paragraph" style="text-align:left;"></p><p class="paragraph" style="text-align:left;">Thanks for reading 💪. See you next week,</p><p class="paragraph" style="text-align:left;">Ky</p><div class="image"><img alt="" class="image__image" style="border-radius:1000px;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/125a5527-1e3c-42d1-b1dc-7397acac58c5/Close_Blue_Sweater.jpeg?t=1737566935"/></div><hr class="content_break"><h4 class="heading" style="text-align:center;" id="like-this-post-forward-it-to-a-frie">Like this post? Forward it to a friend!</h4><h4 class="heading" style="text-align:center;" id="are-you-that-lucky-friend-subscribe">Are you that lucky friend? Subscribe to this newsletter for free!</h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://mededge.aloemeded.com/subscribe?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=the-top-3-things-i-learned-from-all-the-worst-humans"><span class="button__text" style=""> Subscribe to the MedEdge </span></a></div><hr class="content_break"><hr class="content_break"><p class="paragraph" style="text-align:left;">P.S - We’re all going to need ways to remain connected to the ‘real world’ and find moments of joy. I’m an amateur photographer who likes to take amateurish pictures. Here’s my favorite snap from the week:</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5a1978d6-3943-4293-8814-c743c08247a0/IMG_2539.jpg?t=1737662115"/><div class="image__source"><span class="image__source_text"><p>My dog, Lulu, running through the snow at the dog park. She lost her front left leg, but she doesn’t let that hold her back!</p></span></div></div><hr class="content_break"><h5 class="heading" style="text-align:center;" id="this-newsletter-will-always-be-free">This newsletter will always be free. </h5><p id="if-your-love-language-is-buying-peo" class="paragraph" style="text-align:center;">If your love language is buying people coffee:</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://buymeacoffee.com/mededge?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=the-top-3-things-i-learned-from-all-the-worst-humans"><span class="button__text" style=""> ☕️ Buy Me a Coffee </span></a></div></div></div>
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  <title>Giving You an Out</title>
  <description>You didn&#39;t sign up for this</description>
  <link>https://mededge.beehiiv.com/p/giving-you-an-out</link>
  <guid isPermaLink="true">https://mededge.beehiiv.com/p/giving-you-an-out</guid>
  <pubDate>Wed, 22 Jan 2025 17:35:03 +0000</pubDate>
  <atom:published>2025-01-22T17:35:03Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
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</style><div class='beehiiv__body'><p class="paragraph" style="text-align:left;">Dear Reader:</p><p class="paragraph" style="text-align:left;">Thank you for being a MedEdge subscriber. Truly, it means more to me than you know. </p><p class="paragraph" style="text-align:left;">If you caught the last few editions of the newsletter, you know that I’ve taken a keen interest in medical mis/disinformation. I sent an <a class="link" href="https://mededge.aloemeded.com/p/medical-misinformation?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=giving-you-an-out" target="_blank" rel="noopener noreferrer nofollow">overview of the topic</a>, a piece on <a class="link" href="https://mededge.aloemeded.com/p/ikea-furniture-and-medical-misinformation?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=giving-you-an-out" target="_blank" rel="noopener noreferrer nofollow">the IKEA Effect</a>, and in the most recent issue, I dug a bit deeper into <a class="link" href="https://mededge.aloemeded.com/p/we-should-have-asked-jeeves?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=giving-you-an-out" target="_blank" rel="noopener noreferrer nofollow">the non-neutrality of search engines</a>. </p><p class="paragraph" style="text-align:left;">In <a class="link" href="https://mededge.aloemeded.com/p/my-2025-agenda?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=giving-you-an-out" target="_blank" rel="noopener noreferrer nofollow">my first newsletter of 2025</a>, I shared a list of questions I hoped to explore further, all generally connected to the use and misuse of medical information. </p><p class="paragraph" style="text-align:left;">I was following my curiosity and hoping you’d go along for the ride. </p><p class="paragraph" style="text-align:left;">But then Monday, 1/20/25 came and brought with it a shocking level of science denialism and censorship:</p><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.reuters.com/world/us/trump-sign-orders-ending-diversity-programs-proclaiming-there-are-only-two-sexes-2025-01-20/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=giving-you-an-out" target="_blank" rel="noopener noreferrer nofollow">In the Inaugural Address and an Executive Order</a>, the President rejected established science, insisting that there are only 2 “genders”, male and female. Intersex, trans, and non-binary people no longer exist, as a matter of policy.</p></li><li><p class="paragraph" style="text-align:left;">The President <a class="link" href="https://www.cnn.com/2025/01/21/politics/trump-executive-action-world-health-organization-withdrawal/index.html?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=giving-you-an-out" target="_blank" rel="noopener noreferrer nofollow">withdrew the United States from the World Health Organization</a></p></li><li><p class="paragraph" style="text-align:left;">The new administration acted swiftly to <a class="link" href="https://www.npr.org/sections/shots-health-news/2025/01/21/nx-s1-5269875/trump-abortion-hhs-reproductive-rights?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=giving-you-an-out" target="_blank" rel="noopener noreferrer nofollow">remove a government website offering reproductive health information</a>. The archived site is still available <a class="link" href="https://web.archive.org/web/20250114100235/http://www.reproductiverights.gov/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=giving-you-an-out" target="_blank" rel="noopener noreferrer nofollow">here</a>.</p></li><li><p class="paragraph" style="text-align:left;">On Tuesday, 1/21, the <a class="link" href="https://www.axios.com/2025/01/22/trump-cdc-nih-hhs-health-agencies-communications?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=giving-you-an-out" target="_blank" rel="noopener noreferrer nofollow">Trump administration ordered</a> federal health agencies, such as the CDC, FDA, and NIH, to halt all external communications</p><p class="paragraph" style="text-align:left;"></p></li></ul><h2 class="heading" style="text-align:left;" id="new-purpose">New Purpose</h2><p class="paragraph" style="text-align:left;">My curiosity remains, but it is now propelled by a sense of responsibility and purpose. </p><p class="paragraph" style="text-align:left;">As a member of the medical community, I feel called to protect medical science from these attacks. </p><p class="paragraph" style="text-align:left;">As a medical educator, I feel obligated to find ways to share high-quality medical information in a way that breaks through. </p><p class="paragraph" style="text-align:left;"><b>I am committed to this new purpose, and will use this newsletter to share my progress as I try to expose the intent, strategy, and tactics behind medical disinformation, and trace medical misinformation from its roots to its impact. </b></p><p class="paragraph" style="text-align:left;"><b>But you didn’t sign up for that. </b></p><p class="paragraph" style="text-align:left;">You signed up for a newsletter about medical education, written by a sometimes-goofy always-nerdy version of me. </p><p class="paragraph" style="text-align:left;">So I’m giving you an out. <b>If this new direction isn’t your thing, hit the button to unsubscribe</b>. No hard feelings, I promise.</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://mededge.aloemeded.com/subscribe/{{subscriber_id}}/manage?post_id=c11ef2b5-d817-4390-bf8e-102b45d22b4a&utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=giving-you-an-out"><span class="button__text" style=""> Unsubscribe </span></a></div><p class="paragraph" style="text-align:left;"></p><h2 class="heading" style="text-align:left;" id="new-expectations">New Expectations</h2><p class="paragraph" style="text-align:left;">If you’re still with me, I want to make sure you know what you’re in for. </p><p class="paragraph" style="text-align:left;">I’m not a journalist. Nor am I a sociologist, detective, or expert on any of this. </p><p class="paragraph" style="text-align:left;">Every week I’ll be sending something akin to ‘dispatches from the front’ - but where the front is just me sitting on a couch reading or walking my dog while listening to podcasts. </p><p class="paragraph" style="text-align:left;">I’ll be looking for examples of mis/disinformation or propaganda in action (sadly, I don’t think I’ll have to look too hard) and talking to people who know much more about these topics than I do. </p><p class="paragraph" style="text-align:left;">Things are going to get personal. And political - though I’ll try to refrain from pure partisanship. </p><p class="paragraph" style="text-align:left;">We’re going to touch on topics that you avoid at family meals: religion, money, relatives on Facebook. </p><p class="paragraph" style="text-align:left;">I will probably make mistakes. But I promise to publish a full correction when I do. </p><p class="paragraph" style="text-align:left;">Now, here’s another chance to jump ship:</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://mededge.aloemeded.com/subscribe/{{subscriber_id}}/manage?post_id=c11ef2b5-d817-4390-bf8e-102b45d22b4a&utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=giving-you-an-out"><span class="button__text" style=""> Unsubscribe </span></a></div><p class="paragraph" style="text-align:left;">If you’re still with me after all that, welcome aboard. It’s going to get bumpy. </p><p class="paragraph" style="text-align:left;">See you on Sunday,</p><p class="paragraph" style="text-align:left;">Ky</p><div class="image"><img alt="" class="image__image" style="border-radius:1000px;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/125a5527-1e3c-42d1-b1dc-7397acac58c5/Close_Blue_Sweater.jpeg?t=1737566935"/></div></div></div>
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      <item>
  <title>We Should&#39;ve Asked Jeeves</title>
  <description>The truth is what Google tells us it is. How did we get here?</description>
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  <pubDate>Sun, 19 Jan 2025 16:00:00 +0000</pubDate>
  <atom:published>2025-01-19T16:00:00Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="remember-ask-jeeves">Remember Ask Jeeves?</h2><p class="paragraph" style="text-align:left;">He was the helpful, if snooty, butler who existed to serve you. </p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/78e0ecba-0790-4bc6-bc3b-6622be9a662d/ask_jeeves.jpg?t=1737122201"/></div><p class="paragraph" style="text-align:left;">In the late 90s and early 2000s, Jeeves was the big man on the block (literally, he appeared as an <a class="link" href="https://macysthanksgiving.fandom.com/wiki/Jeeves?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-should-ve-asked-jeeves" target="_blank" rel="noopener noreferrer nofollow">oversized balloon in Macy Day Parades</a>), and <a class="link" href="https://andreas.com/faq-origins-of-google.html?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-should-ve-asked-jeeves" target="_blank" rel="noopener noreferrer nofollow">Google was the surname of an early 20th century comic strip character</a>.</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/21ab1c64-83ca-418e-9933-6e4dc6ac2124/BarneyGoogle.jpg?t=1737121974"/><div class="image__source"><span class="image__source_text"><p>Barney Google, ~1920s comic character who inspired the mathematical term ‘googol’, which later inspired Sergei Brin and Larry Page to rename their company Google. A nerd turducken, if you will.</p></span></div></div><p class="paragraph" style="text-align:left;">In many ways, Ask Jeeves was ahead of its time. The search engine’s key innovation was allowing users to ask questions like humans do, instead of adjusting their queries into computer-friendly keywords. </p><p class="paragraph" style="text-align:left;">In other words, <a class="link" href="https://www.theatlantic.com/technology/archive/2023/03/ask-jeeves-chatgpt-bing-ai-chatbot-google-search/673275/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-should-ve-asked-jeeves" target="_blank" rel="noopener noreferrer nofollow">they tried to make an AI-fueled Search Engine, before AI was ready</a>. </p><p class="paragraph" style="text-align:left;">Given the tools of the day, Ask Jeeves’ creators, Garrett Gruener and David Warthen, were remarkably successful. But their approach was <a class="link" href="https://www.wired.com/1997/06/jeeves-finds-the-way/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-should-ve-asked-jeeves" target="_blank" rel="noopener noreferrer nofollow">dependent on real-live human staff members</a>. The web simply grew too fast to make that feasible. </p><p class="paragraph" style="text-align:left;">So once Larry Page and Sergei Brin introduced Google’s first search algorithm, <a class="link" href="https://www.fastcompany.com/3034193/how-googles-pagerank-quantifyies-things-like-historys-best-tennis-player-beyond-the-web?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-should-ve-asked-jeeves" target="_blank" rel="noopener noreferrer nofollow">PageRank</a>, Jeeves’ days were numbered. </p><h2 class="heading" style="text-align:left;" id="the-modern-search-engine-is-born">The Modern Search Engine is Born</h2><p class="paragraph" style="text-align:left;"><b>PageRank was revolutionary</b> <b>because it introduced a scalable way to sort search results by </b><i><b>authority</b></i><b> as determined by backlinks.</b></p><p class="paragraph" style="text-align:left;">Backlinks are just links from one website referencing another. For example, I’ve linked to a few other web pages in this newsletter already. If backlinks were still the primary factor in search result rankings, I’d have done those websites a big favor by linking to them. (As it is now, I’ve given them a tiny boost, but the algorithm is based on many more factors).</p><p class="paragraph" style="text-align:left;">Using backlinks as an indicator of legitimacy was designed to be analogous to using a paper’s citations as an indicator of legitimacy. (Turns out it’s a lot harder to get your paper cited in another peer-reviewed publication than it is to get someone else to link to your website. Who knew?)</p><p class="paragraph" style="text-align:left;">Brin and Page weren’t quiet about PageRank. It started as an academic project which culminated in a journal paper, “<a class="link" href="https://snap.stanford.edu/class/cs224w-readings/Brin98Anatomy.pdf?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-should-ve-asked-jeeves" target="_blank" rel="noopener noreferrer nofollow">The anatomy of a large-scale hypertextual Web search engine</a>” (sounds like a fun read, eh?).</p><p class="paragraph" style="text-align:left;">Unsurprisingly, as soon as the new era of search engines were born, so was a cottage industry of search engine manipulation, a practice known as <a class="link" href="https://blog.hubspot.com/marketing/black-hat-seo?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-should-ve-asked-jeeves" target="_blank" rel="noopener noreferrer nofollow">“Black Hat” Search Engine Optimization</a> (SEO). </p><p class="paragraph" style="text-align:left;">Given the relative straightforwardness of PageRank, people immediately found success with spambots and ‘link farms’, thus beginning a perpetual cycle: search engine algorithm updated → Black Hat SEO actors find workarounds → search engine algorithm updated … ♾️</p><h2 class="heading" style="text-align:left;" id="someone-pays-125-when-you-click-mes">Someone Pays $125 When You Click ‘Mesothelioma Lawyer’ Ads</h2><p class="paragraph" style="text-align:left;">In 1999, if you had an ad budget and a forward-thinking marketer, you could sell ads on Google - but you had to know a guy. Specifically, you needed to talk to Google employee #11, Omid Kordestani. </p><p class="paragraph" style="text-align:left;">At the time, search-based advertising was an obvious way for Google to generate revenue that they desperately needed. Plus, it promised a big upgrade in online marketing for both advertisers and consumers. Rather than being bombarded with big flashy ads about random stuff, you got ads based on what you searched for. Neat.</p><p class="paragraph" style="text-align:left;">But Google’s success was built on automation and scale. Sergei, Larry, and Omid knew that employing humans to sell ads would never work. They’d never achieve adequate supply to meet demand.</p><p class="paragraph" style="text-align:left;">So they released another world-changing product: self-service AdWords (now just Google Ads). </p><p class="paragraph" style="text-align:left;">With a self-service platform, people anywhere in the world, at any time, could create an ad and pay Google every time someone saw it. This later changed to a pay-per-click model. </p><p class="paragraph" style="text-align:left;">It was a hit. (<a class="link" href="https://adwords.googleblog.com/2005/08/adwords-history-lesson.html?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-should-ve-asked-jeeves" target="_blank" rel="noopener noreferrer nofollow">The first ever self-served Google Ad? Live mail-order lobsters</a>).</p><p class="paragraph" style="text-align:left;">To get your ad seen by the right people, you had to pick which search terms should lead users to your ad. And so began the practice of purchasing keywords. </p><p class="paragraph" style="text-align:left;">Today, companies, non-profits, and influencers bid at cyber-auctions for the best keywords. </p><p class="paragraph" style="text-align:left;">They use tools to identify keywords that best match their content. Or creatively invent new keywords and tell followers to search for them. Or co-opt keywords of their political opponents. Or any number of other tactics.</p><p class="paragraph" style="text-align:left;">It also helps to have deep pockets. </p><p class="paragraph" style="text-align:left;">In case you’re interested, here’s current info on the keyword “<a class="link" href="https://acrobat.adobe.com/id/urn:aaid:sc:us:65a42a49-85ba-46b7-8585-edc66e085d8b?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-should-ve-asked-jeeves" target="_blank" rel="noopener noreferrer nofollow">best mesothelioma lawyer</a>”.</p><h2 class="heading" style="text-align:left;" id="what-you-see-is-not-what-i-get">What You See is Not What I Get</h2><p class="paragraph" style="text-align:left;">Obviously, a lot has happened in the last 20 years. </p><p class="paragraph" style="text-align:left;">Google’s search algorithms have gotten more complex and are now closely held secrets. </p><p class="paragraph" style="text-align:left;">And <a class="link" href="https://mededge.aloemeded.com/p/ikea-furniture-and-medical-misinformation?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-should-ve-asked-jeeves" target="_blank" rel="noopener noreferrer nofollow">as we briefly discussed last week</a> (see that back-linking in action?!), the search terms you use when you “do your own research” will have dramatic effects on the results you get. </p><p class="paragraph" style="text-align:left;">Plus, your results are increasingly tailored just for you, based on Google’s extensive data collection practices. </p><p class="paragraph" style="text-align:left;">Remember Garrett Gruener, one of the Jeeves guys? <a class="link" href="https://www.theatlantic.com/technology/archive/2023/03/ask-jeeves-chatgpt-bing-ai-chatbot-google-search/673275/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-should-ve-asked-jeeves" target="_blank" rel="noopener noreferrer nofollow">He relays a conversation</a> he had with one of Google’s founders (Page or Brin, he won’t name which):</p><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">“I told him that we’re going to learn an enormous amount about the people who are using our platforms, especially as they become more conversational. And I said that it was a potentially dangerous position. But he didn’t seem very receptive to my concerns.”</p><figcaption class="blockquote__byline"> Garrett Gruener, co-founder of Ask Jeeves </figcaption></blockquote></div><p class="paragraph" style="text-align:left;">See why I’m a little nostalgic for Jeeves? </p><h2 class="heading" style="text-align:left;" id="why-does-this-matter">Why Does This Matter?</h2><p class="paragraph" style="text-align:left;">Because search engines are playing an increasingly large role in defining our shared reality. </p><p class="paragraph" style="text-align:left;">This isn’t theoretical, it’s having real-world impact on our family members, friends, and patients. </p><p class="paragraph" style="text-align:left;">Here are a couple of concrete examples:</p><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.thetimes.com/uk/healthcare/article/tiktok-misinformation-turns-women-away-from-contraceptive-pill-0pplqs20q?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-should-ve-asked-jeeves" target="_blank" rel="noopener noreferrer nofollow">Misinformation about the contraceptive pill is undermining its use.</a> We can’t prove causality, but use of the pill has dropped from 47% to 27% between 2012 - 2023 in England. </p><ul><li><p class="paragraph" style="text-align:left;">Role of Search Engine: </p><ul><li><p class="paragraph" style="text-align:left;">TikTok videos and Instagram Reels are ranked on page 1, intermixed with the CDC and Society of Family Planning. <a class="link" href="https://www.scientificamerican.com/article/how-search-engines-boost-misinformation/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-should-ve-asked-jeeves" target="_blank" rel="noopener noreferrer nofollow">Studies show</a> that non-professional users have a hard time identifying legitimate sources from illegitimate ones. </p></li><li><p class="paragraph" style="text-align:left;">The internet is now “seeded” with misinformation about the contraceptive pill. Searching for contraception side effects leads to many results focused on specific claims (like that the pill prevents future fertility). The sheer quantity of information makes the assertions appear more valid.</p></li></ul></li></ul></li><li><p class="paragraph" style="text-align:left;">“[Reading a wikipedia article about Trayvon Martin] prompted me to type in the words &#39;black on White crime&#39; into Google, and I have never been the same since that day.&quot; - <a class="link" href="https://www.npr.org/sections/thetwo-way/2017/01/10/508363607/what-happened-when-dylann-roof-asked-google-for-information-about-race?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-should-ve-asked-jeeves" target="_blank" rel="noopener noreferrer nofollow">Dylann Roof</a>, Charleston church mass shooter</p><ul><li><p class="paragraph" style="text-align:left;">Role of Search Engine:</p><ul><li><p class="paragraph" style="text-align:left;">This Google search brought up the Council of Conservative Citizens, a legitimate-sounding organization that has been designated a hate group by the Southern Poverty Law Center. ‘Black on white crime’ is one of their keywords. </p></li><li><p class="paragraph" style="text-align:left;">The term ‘black on white crime’ is not neutral. It is already infused with racist sentiment, predisposing Google to return results in line with that ideology. </p></li></ul><p class="paragraph" style="text-align:left;"></p></li></ul></li></ul><h2 class="heading" style="text-align:left;" id="key-takeaways">Key Takeaways:</h2><ul><li><p class="paragraph" style="text-align:left;">Search engines are an under-recognized source of misinformation and disinformation</p></li><li><p class="paragraph" style="text-align:left;">The keywords you use - not the accuracy or pure intentions of your content - will have major impacts on who sees your content and how well you rank</p></li><li><p class="paragraph" style="text-align:left;">Pay-per-click advertising is an enormously effective tool - whether used for good or ill</p></li><li><p class="paragraph" style="text-align:left;">Your patients and learners may be less capable of differentiating trustworthy and untrustworthy sources than you think</p></li><li><p class="paragraph" style="text-align:left;">Google is ubiquitous and has a silly name - but that doesn’t mean it’s harmless. Patients are misled, conspiracy theories are nourished, and future terrorists are radicalized - all from a Google search. We ignore that fact at our own risk </p></li></ul><h2 class="heading" style="text-align:left;" id="next-week">Next Week:</h2><p class="paragraph" style="text-align:left;"><b>A few lessons from Muammar Gaddafi’s PR guy.</b></p><p class="paragraph" style="text-align:left;">See you then!</p><hr class="content_break"><hr class="content_break"><h5 class="heading" style="text-align:left;" id="do-you-know-someone-who-is-concerne">Do you know someone who is concerned about medical mis/disinformation and wants to explore how to address it through medical education? </h5><h5 class="heading" style="text-align:left;" id="or-someone-who-is-curious-and-likes">Or someone who is curious and likes to learn? </h5><h5 class="heading" style="text-align:left;" id="if-so-please-forward-this-newslette">If so, please forward this newsletter to them. I’d love your help in reaching more people!</h5><hr class="content_break"><p class="paragraph" style="text-align:center;"><b>Did someone send this to you? Subscribe now for free!</b></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://mededge.aloemeded.com/subscribe?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=we-should-ve-asked-jeeves"><span class="button__text" style=""><b>Subscribe</b> to the MedEdge </span></a></div></div></div>
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  <title>IKEA Furniture and Medical Misinformation</title>
  <description>And why &quot;Do Your Own Research&quot; is not what it seems</description>
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  <guid isPermaLink="true">https://mededge.beehiiv.com/p/ikea-furniture-and-medical-misinformation</guid>
  <pubDate>Sun, 12 Jan 2025 16:00:00 +0000</pubDate>
  <atom:published>2025-01-12T16:00:00Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
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</style><div class='beehiiv__body'><h2 class="heading" style="text-align:left;" id="why-is-the-furniture-giant-ikea-so-">Why is the furniture giant IKEA so popular? </h2><p class="paragraph" style="text-align:left;">Is it the reasonable prices? The <a class="link" href="https://lar5.com/ikea/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=ikea-furniture-and-medical-misinformation" target="_blank" rel="noopener noreferrer nofollow">delightful Swedish product names</a>? <a class="link" href="https://www.ikea.com/global/en/stories/our-roots/meatball-timeline-230823/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=ikea-furniture-and-medical-misinformation" target="_blank" rel="noopener noreferrer nofollow">The iconic meatballs</a>? </p><p class="paragraph" style="text-align:left;">All of the above. </p><p class="paragraph" style="text-align:left;">But there’s this other thing: </p><p class="paragraph" style="text-align:left;"><b>You have to put the furniture together yourself. </b></p><p class="paragraph" style="text-align:left;">It seems like a drawback, but it’s actually a competitive advantage. </p><p class="paragraph" style="text-align:left;">Harvard Business School Professor Michael Norton and his team <a class="link" href="https://acrobat.adobe.com/id/urn:aaid:sc:us:2758bc09-7534-4576-b410-5a557b8aa8c6?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=ikea-furniture-and-medical-misinformation" target="_blank" rel="noopener noreferrer nofollow">published on the “IKEA Effect” in 2011</a>, providing this key insight to human psychology:</p><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><p class="paragraph" style="text-align:left;">In other words, people value things they help create more than ready-made items, even if the ready-made ones are expertly crafted.</p><p class="paragraph" style="text-align:left;"><b>There are 2 requirements to benefit from the “IKEA Effect”:</b></p><ol start="1"><li><p class="paragraph" style="text-align:left;">A person has to play a role in creating/building the product</p></li><li><p class="paragraph" style="text-align:left;">The resulting product must be completed and/or a success</p></li></ol><p class="paragraph" style="text-align:left;">Lots of companies have taken advantage of the IKEA Effect, from cake mixes to the Build-a-Bear Workshop. </p><p class="paragraph" style="text-align:left;">But <a class="link" href="https://sils.unc.edu/people/francesca-tripodi/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=ikea-furniture-and-medical-misinformation" target="_blank" rel="noopener noreferrer nofollow">Dr. Francesca Tripodi</a> warns that the IKEA Effect has been used for more nefarious ends than selling teddy bears and Funfetti cake. </p><h2 class="heading" style="text-align:left;" id="the-ikea-effect-of-misinformation">“The IKEA Effect of Misinformation”</h2><p class="paragraph" style="text-align:left;">Dr. Francesca Tripodi released a book in 2023 called <a class="link" href="https://amzn.to/3PwooIN?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=ikea-furniture-and-medical-misinformation" target="_blank" rel="noopener noreferrer nofollow">The Propagandists’ Playbook: </a><b><a class="link" href="https://amzn.to/3PwooIN?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=ikea-furniture-and-medical-misinformation" target="_blank" rel="noopener noreferrer nofollow">How Conservative Elites Manipulate Search and Threaten Democracy</a></b>.</p><p class="paragraph" style="text-align:left;">In it, she warns that the IKEA Effect can be a powerful tool for spreading misinformation:</p><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">This IKEA Effect of Misinformation makes audiences feel like they are drawing their own conclusions instead of being told what to think.</p><figcaption class="blockquote__byline"> Francesca Tripodi </figcaption></blockquote></div><p class="paragraph" style="text-align:left;">Now this is pretty ingenious. </p><p class="paragraph" style="text-align:left;">Because when people buy into medical misinformation, even (or especially) the wackiest conspiracies out there, it’s rarely due to a lack of “research”. </p><p class="paragraph" style="text-align:left;">People get sucked down rabbit holes and spend lots of their time reading, watching, and listening to ‘information’ about a topic. </p><p class="paragraph" style="text-align:left;">And yet, astonishingly (to me), they emerge with firmly held beliefs that are wildly inaccurate.</p><p class="paragraph" style="text-align:left;">Here’s how that happens.</p><h2 class="heading" style="text-align:left;" id="wearing-silverinfused-pajamas-activ">Wearing silver-infused pajamas activates &#39;nocturnal recovery amplification,&#39; a process that accelerates the body&#39;s natural healing while you sleep.</h2><p class="paragraph" style="text-align:left;">Let’s say I want to convince you of this ‘fact’. </p><p class="paragraph" style="text-align:left;">I <i>could </i>do it the old-fashioned way: conduct a proper research study to investigate this claim and then write a paper dispassionately describing my findings. </p><p class="paragraph" style="text-align:left;">Or…</p><p class="paragraph" style="text-align:left;">I could say something like “I’ve been reading about the nocturnal recovery amplification you get from just wearing silver-infused pajamas and I’m honestly shocked by the results. I don’t know about you but I’m always looking for ways to speed up my recovery time, and being as busy as I am, getting better results while I sleep is a game changer. Obviously you should look into this yourself and decide what’s right for you. I’m just passing this along because my SI PJs have been so helpful for me”. </p><p class="paragraph" style="text-align:left;">Now, some of you might already be on board. After all, faster recovery sounds good, you trust me, and wearing a different pair of pajamas can’t be that bad anyway, right? Plus, I’ve helpfully provided a link to my personal line of silver-infused pajama sets, currently 50% off! </p><p class="paragraph" style="text-align:left;">But what about the rest of you? The ones who actually want to do your own research? </p><p class="paragraph" style="text-align:left;"><b>That’s where things get interesting. </b></p><p class="paragraph" style="text-align:left;">If you’re like most people, you’ll start with a good old-fashioned Google search. (Or Bing, Duck Duck Go, ChatGPT, etc.)</p><p class="paragraph" style="text-align:left;">You’ll input a search query like, “silver-infused pajamas and recovery” or “nocturnal recovery amplification”.</p><p class="paragraph" style="text-align:left;">When you hit enter, your search engine of choice will use the keywords you input, along with its extensive knowledge of your history and preferences, to return results on the topic. </p><p class="paragraph" style="text-align:left;">When using Google, you might also get a “knowledge graph” - a wiki-like brief answer to your query, right up top - along with suggestions for your next query. </p><h2 class="heading" style="text-align:left;" id="the-search-results">The Search Results</h2><p class="paragraph" style="text-align:left;">So what did you see when you searched for “nocturnal recovery amplification”? </p><p class="paragraph" style="text-align:left;">Right now, not much. </p><p class="paragraph" style="text-align:left;">But imagine what would happen if I’d spent the last several months writing blogs, posting on social media, and creating websites all about “nocturnal recovery amplification”? </p><p class="paragraph" style="text-align:left;">Suddenly, your first page of results would be full of my content. </p><p class="paragraph" style="text-align:left;">Why? Because there is no such thing as “nocturnal recovery amplification”, which means I’d have no competition for the top search spots. </p><p class="paragraph" style="text-align:left;">All it takes is a basic understanding of Search Engine Optimization (SEO) and I can create a new reality in which silver-infused pajamas are a legitimate source of nighttime healing. </p><p class="paragraph" style="text-align:left;"><b>Not only that, but you’d be truly invested in the idea because you “did your own research” on it.</b> You built your own opinion of SI PJs, link by link. </p><p class="paragraph" style="text-align:left;">In fact, you’d be so committed to the idea that you’d go out and tell your friends about it, further legitimizing my fabricated medical “tip”. </p><p class="paragraph" style="text-align:left;">Here’s how Dr. Tripodi puts it:</p><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><p class="paragraph" style="text-align:left;">This is just the tip of the iceberg when it comes to medical misinformation and search engines. Next week we’ll go a bit deeper, with concepts like:</p><ul><li><p class="paragraph" style="text-align:left;">Sociological dimensions of search</p></li><li><p class="paragraph" style="text-align:left;">Idealogical dialects</p></li><li><p class="paragraph" style="text-align:left;">Seeding</p></li><li><p class="paragraph" style="text-align:left;">Ranking warfare</p></li></ul><p class="paragraph" style="text-align:left;">See you then!</p><h2 class="heading" style="text-align:left;" id="key-takeaways">Key Takeaways:</h2><ul><li><p class="paragraph" style="text-align:left;">The IKEA Effect: people place greater value on things they built</p></li><li><p class="paragraph" style="text-align:left;">Search engines are not librarians; they use algorithms to return content based on key words, popularity, and financial incentives</p></li><li><p class="paragraph" style="text-align:left;">“Do your own research” may sound like good advice, but it could be part of a coordinated effort to get people to buy in to something</p></li><li><p class="paragraph" style="text-align:left;">Using novel terms or niche topics is a good way to ‘own’ the search results and appear legitimate</p></li></ul><p class="paragraph" style="text-align:left;"></p><hr class="content_break"><hr class="content_break"><p class="paragraph" style="text-align:center;"><b>Did someone send this to you? Subscribe for free!</b></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://mededge.aloemeded.com/subscribe?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=ikea-furniture-and-medical-misinformation"><span class="button__text" style=""><b>Subscribe</b> to the MedEdge </span></a></div></div></div>
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  <title>My 2025 Agenda</title>
  <description>(4 min) Will you come along for the ride?</description>
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  <link>https://mededge.beehiiv.com/p/my-2025-agenda</link>
  <guid isPermaLink="true">https://mededge.beehiiv.com/p/my-2025-agenda</guid>
  <pubDate>Sun, 05 Jan 2025 16:00:00 +0000</pubDate>
  <atom:published>2025-01-05T16:00:00Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
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</style><div class='beehiiv__body'><p class="paragraph" style="text-align:left;">I&#39;m a bit obsessed with how messaging tactics shaped the 2024 election. A healthy obsession? Debatable. But that’s not the point. </p><p class="paragraph" style="text-align:left;">One thing that is clear is that the Democrats’ approach, which relied heavily on “legacy media”, like cable news, failed in comparison to the Republican approach, which went all-in on “new” media. </p><p class="paragraph" style="text-align:left;">The Republicans took a shortcut directly into people’s lives, through smartphone screens and earbuds. </p><p class="paragraph" style="text-align:left;">(They did also have a gazillionaire who turned his popular platform into a propaganda machine, which helped.)</p><p class="paragraph" style="text-align:left;">But their approach didn’t materialize out of thin air. </p><p class="paragraph" style="text-align:left;">It wasn’t spontaneous generation, but a long, meandering, well-funded, evolution.</p><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.cip.uw.edu/2024/12/04/right-wing-media-improv-theater/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=my-2025-agenda" target="_blank" rel="noopener noreferrer nofollow">I’m hardly the first person to notice that the proverbial ‘right’ and ‘left’ wings of this country have taken wildly different approaches to communication and integration with media - new and old. </a></p><p class="paragraph" style="text-align:left;">The rise of Fox News, dominance on podcast charts, inventive uses of social media, and much more have led to an entire media ecosystem devoted to the modern-day conservative identity. </p><h2 class="heading" style="text-align:left;" id="what-does-this-have-to-do-with-medi">What does this have to do with medical education?</h2><p class="paragraph" style="text-align:left;"><b>Everything</b>. </p><p class="paragraph" style="text-align:left;">The Democrats learned the hard way that their approach to communications is outdated, reaching and influencing an ever-shrinking portion of the population. </p><p class="paragraph" style="text-align:left;">Similarly, evidence-based science is getting its butt kicked by people who are ‘just asking questions’. </p><p class="paragraph" style="text-align:left;">Mastery of modern communications methods is proving more advantageous than mastery of science.</p><p class="paragraph" style="text-align:left;"><b>Simply put: the old rules no longer apply. </b></p><p class="paragraph" style="text-align:left;">Is it fair to say it’s a right vs. left issue? </p><p class="paragraph" style="text-align:left;">I don’t know. </p><p class="paragraph" style="text-align:left;">But I do know that “exciting and relatable vs. stodgy and condescending” maps on to both “right vs left” and “pseudoscience vs science” pretty damn well. </p><p class="paragraph" style="text-align:left;">Whether you’re educating the general public or the <a class="link" href="https://journalofethics.ama-assn.org/article/should-crowdsourced-unvetted-content-wikipedia-be-used-health-sciences-teaching-and-learning/2018-11?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=my-2025-agenda" target="_blank" rel="noopener noreferrer nofollow">next generation of medical professionals,</a> you have to know that you’re up against a flood of exciting, intriguing, dopamine-inducing yumminess that’s both easy-to-access and easy-to-swallow. </p><p class="paragraph" style="text-align:left;">Of course they’re not reading textbooks anymore. </p><h2 class="heading" style="text-align:left;" id="so-how-do-medical-educators-succeed">So how do medical educators succeed in this brave new world?</h2><p class="paragraph" style="text-align:left;"><b>I don’t know, but I want to find out. </b></p><p class="paragraph" style="text-align:left;">Through <i>The MedEdge</i>, I’ll explore questions like:</p><ul><li><p class="paragraph" style="text-align:left;">How has the loneliness epidemic fueled the pseudoscience industry?</p></li><li><p class="paragraph" style="text-align:left;">Are parasocial relationships at the heart of ‘wellness culture’?</p></li><li><p class="paragraph" style="text-align:left;">How have Big Pharma’s health influencers changed public discourse?</p></li><li><p class="paragraph" style="text-align:left;">Is it possible to make a ‘nutritious’ podcast that people like?</p></li><li><p class="paragraph" style="text-align:left;">What does it mean to be an expert? Who gets to decide?</p></li><li><p class="paragraph" style="text-align:left;">Why is contrarianism so seductive? Can we harness it?</p></li><li><p class="paragraph" style="text-align:left;">How do you get to nuance in a 3-second world? </p></li><li><p class="paragraph" style="text-align:left;">Should we put the traditional ‘lecture’ out of its misery?</p></li><li><p class="paragraph" style="text-align:left;">Fanaticism is as American as apple pie, so should we just lean in?</p></li><li><p class="paragraph" style="text-align:left;">How did a venerated public servant become vilified during the pandemic?</p></li><li><p class="paragraph" style="text-align:left;">How does the ‘medical establishment’ regain people’s trust?</p></li><li><p class="paragraph" style="text-align:left;">How can we tell compelling stories based on medical facts?</p></li></ul><p class="paragraph" style="text-align:left;">… and more</p><p class="paragraph" style="text-align:left;"><b>If that sounds interesting to you, I’d love to hear it!</b></p><p class="paragraph" style="text-align:left;"><b>If that sounds terrible to you, I’d like to know that, too. </b></p><p class="paragraph" style="text-align:left;"><b>If you know someone who’d dig this direction, please invite them to subscribe!</b></p><p class="paragraph" style="text-align:left;"><b>If you have an idea for a topic, please send it my way </b>😊<b> </b></p><p class="paragraph" style="text-align:left;"></p><p class="paragraph" style="text-align:left;">Have a great week!</p><p class="paragraph" style="text-align:left;">Ky</p><hr class="content_break"><p class="paragraph" style="text-align:center;"><b>Did someone send this to you? Subscribe for free!</b></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://mededge.aloemeded.com/subscribe?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=my-2025-agenda"><span class="button__text" style=""><b>Subscribe</b> to the MedEdge </span></a></div></div></div>
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      <item>
  <title>Chief Complaint: &quot;Should I Say No?&quot;</title>
  <description>An easy way to know if you should stay or you should go</description>
      <enclosure url="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d9c0bc05-7b71-4689-99ef-ee05683cb2b5/should_i_say_no.png" length="120712" type="image/png"/>
  <link>https://mededge.beehiiv.com/p/chief-complaint-should-i-say-no</link>
  <guid isPermaLink="true">https://mededge.beehiiv.com/p/chief-complaint-should-i-say-no</guid>
  <pubDate>Sun, 22 Dec 2024 16:00:00 +0000</pubDate>
  <atom:published>2024-12-22T16:00:00Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
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</style><div class='beehiiv__body'><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/898d1d9d-77db-41e2-ab9c-a031bcba4a43/the_mededge_logo__7_.png?t=1731025728"/></div><p class="paragraph" style="text-align:left;"><b>No.</b></p><p class="paragraph" style="text-align:left;"><b>👆 </b>a complete sentence. </p><p class="paragraph" style="text-align:left;">But still a hard one to get out, especially when you are <span style="text-decoration:line-through;">cursed</span> blessed with:</p><ul><li><p class="paragraph" style="text-align:left;">Passion </p></li><li><p class="paragraph" style="text-align:left;">Curiosity </p></li><li><p class="paragraph" style="text-align:left;">Brains</p></li><li><p class="paragraph" style="text-align:left;">Skills</p></li></ul><p class="paragraph" style="text-align:left;">People keep dropping interesting project ideas on your front stoop like a cat drops dead mice. And sometimes, you’re about as happy to see them. </p><p class="paragraph" style="text-align:left;">You’ve heard the aphorisms plenty:</p><ul><li><p class="paragraph" style="text-align:left;">“Your ‘yes’ can’t mean yes until your ‘no’ means no”</p></li><li><p class="paragraph" style="text-align:left;">“Every &#39;yes&#39; is a &#39;no&#39; to something else. Choose wisely.”</p></li><li><p class="paragraph" style="text-align:left;">“Boundaries are built one &#39;no&#39; at a time.”</p></li></ul><p class="paragraph" style="text-align:left;">You get it. </p><p class="paragraph" style="text-align:left;">But sometimes a ‘yes’ project looks a lot like a ‘no’ project, and vice versa. How do you tell the difference?</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0f405d7c-0f44-42a1-a21b-da9606209f1d/the_mededge_logo__6_.png?t=1731025738"/></div><h2 class="heading" style="text-align:left;" id="the-100-x-rule"><b>The 100x Rule</b></h2><p class="paragraph" style="text-align:left;">I <span style="text-decoration:line-through;">stole</span> borrowed <a class="link" href="https://fortheinterested.com/100-times/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-should-i-say-no" target="_blank" rel="noopener noreferrer nofollow">this</a> from Josh Spector. I’m subscribed to his <a class="link" href="https://fortheinterested.com/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-should-i-say-no" target="_blank" rel="noopener noreferrer nofollow">For the Interested</a> newsletter and get a lot out of it. </p><p class="paragraph" style="text-align:left;"><b>It’s simple: only commit to something if you’re willing to do it 100 times. </b></p><p class="paragraph" style="text-align:left;">Here’s why:</p><ol start="1"><li><p class="paragraph" style="text-align:left;"><b>Forces long-term thinking </b></p><p class="paragraph" style="text-align:left;">Most things worth doing take time. Impulsively saying yes to a project that will/should take 5 years is a great way to make future-you hate current-you.</p></li><li><p class="paragraph" style="text-align:left;"><b>Gives you room to get better over time</b></p><p class="paragraph" style="text-align:left;">A common pathology among healthcare professionals is the need to do things perfectly from the jump. But that’s a ridiculous way to move through life. It’s freeing to start from the assumption that you’ll have 100 tries to get it right before you turn off the lights. </p></li><li><p class="paragraph" style="text-align:left;"><b>Gets you through slumps</b></p><p class="paragraph" style="text-align:left;">It’s never going to be smooth sailing all the way through. Before ER, <a class="link" href="https://www.imdb.com/title/tt0095989/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-should-i-say-no" target="_blank" rel="noopener noreferrer nofollow">George Clooney defended the world from a </a><i><a class="link" href="https://www.imdb.com/title/tt0095989/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-should-i-say-no" target="_blank" rel="noopener noreferrer nofollow">second </a></i><a class="link" href="https://www.imdb.com/title/tt0095989/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-should-i-say-no" target="_blank" rel="noopener noreferrer nofollow">invasion of killer tomatoes</a>. I doubt that was his dream role, but I think we’re all glad he kept on acting.</p></li><li><p class="paragraph" style="text-align:left;"><b>A measure of progress</b></p><p class="paragraph" style="text-align:left;">Data-based decisions are good. But when you are just starting out, you usually don’t have much data. And whatever you do have is too limited to count for much. So simply counting the number of times you’ve done something can be a good initial metric. </p></li><li><p class="paragraph" style="text-align:left;"><b>Tests your enthusiasm</b></p><p class="paragraph" style="text-align:left;">Are you really excited about the idea, or is it just shiny and new? If you can’t commit to 100 dates, I wouldn’t propose marriage.</p><p class="paragraph" style="text-align:left;"></p></li></ol><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c876e328-088b-47a1-91e8-a521a49a53c7/the_mededge_logo__4_.png?t=1731025749"/></div><p class="paragraph" style="text-align:left;"><b>This is my 19th newsletter issue. Which means I have at least 81 to go!</b></p><p class="paragraph" style="text-align:left;">81 is a big number, but rather than being daunted, I’m comforted. This newsletter has changed shape and length a few times already. It’s evolving. It didn’t start perfect, and it isn’t perfect now. But over the next 81 issues, it’ll get a whole lot closer!</p><p class="paragraph" style="text-align:left;"><b>Is the 100x Rule always applicable?</b></p><p class="paragraph" style="text-align:left;">I think yes, for the most part. But you might have to interpret it a little differently, depending on the situation. </p><p class="paragraph" style="text-align:left;">For example:</p><ul><li><p class="paragraph" style="text-align:left;"><b>“Want to co-author a paper on this with me?”</b></p><ul><li><p class="paragraph" style="text-align:left;">Are you willing to…</p><ul><li><p class="paragraph" style="text-align:left;">Edit the draft 100 times?</p></li><li><p class="paragraph" style="text-align:left;">Read 100 papers for background/sourcing?</p></li><li><p class="paragraph" style="text-align:left;">Give 100 pieces of feedback to the first author/trainee you’re helping?</p></li></ul></li></ul></li><li><p class="paragraph" style="text-align:left;"><b>“Will you take over the QA curriculum for the residents?”</b></p><ul><li><p class="paragraph" style="text-align:left;">Are you willing to…</p><ul><li><p class="paragraph" style="text-align:left;">Create 100 session plans?</p></li><li><p class="paragraph" style="text-align:left;">Review 100 QA project proposals?</p></li><li><p class="paragraph" style="text-align:left;">Lead 100 RCAs?</p></li></ul></li></ul></li><li><p class="paragraph" style="text-align:left;"><b>“Can you Chair this committee?”</b></p><ul><li><p class="paragraph" style="text-align:left;">Are you willing to…</p><ul><li><p class="paragraph" style="text-align:left;">Lead 100 committee meetings?</p></li><li><p class="paragraph" style="text-align:left;">Respond to 100 emails from committee members?</p></li><li><p class="paragraph" style="text-align:left;">Approve the minutes from 100 meetings?</p></li></ul></li></ul></li></ul><p class="paragraph" style="text-align:left;">I think you get the idea.</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f75a015-93da-4b44-acea-24b405010d0e/the_mededge_logo__5_.png?t=1731025758"/></div><h2 class="heading" style="text-align:left;" id="plan"><b>Plan:</b></h2><ul><li><p class="paragraph" style="text-align:left;">Sit down with a pad of paper and write a list of the projects/ideas that you could pursue, now or in the new year. </p></li><li><p class="paragraph" style="text-align:left;">For each one, think of a way to apply the 100x rule. </p></li><li><p class="paragraph" style="text-align:left;">Cross out (and politely decline) any that fail the 100x test. </p></li><li><p class="paragraph" style="text-align:left;">Wait for future-you to thank current-you.</p></li></ul><p class="paragraph" style="text-align:left;"></p><h2 class="heading" style="text-align:left;" id="spot-check">Spot Check:</h2><hr class="content_break"><p class="paragraph" style="text-align:center;"><b>Did someone send this to you? Subscribe for free!</b></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://mededge.aloemeded.com/subscribe?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-should-i-say-no"><span class="button__text" style=""><b>Subscribe</b> to the MedEdge </span></a></div></div></div>
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  <title>Chief Complaint: “Her instincts were telling her that drinking laundry detergent was a bad idea.”</title>
  <description>We&#39;re in a rhetorical battle for public health</description>
      <enclosure url="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/27c15e0e-2d0b-489c-af4d-d1d3a25dd957/medical_misinfo_mededge_cover.png" length="131016" type="image/png"/>
  <link>https://mededge.beehiiv.com/p/medical-misinformation</link>
  <guid isPermaLink="true">https://mededge.beehiiv.com/p/medical-misinformation</guid>
  <pubDate>Sun, 15 Dec 2024 16:00:00 +0000</pubDate>
  <atom:published>2024-12-15T16:00:00Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
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</style><div class='beehiiv__body'><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/898d1d9d-77db-41e2-ab9c-a031bcba4a43/the_mededge_logo__7_.png?t=1731025728"/></div><p class="paragraph" style="text-align:left;"><b>“Her instincts were telling her that drinking laundry detergent was a bad idea.”</b></p><p class="paragraph" style="text-align:left;">Yeah. That’s an <a class="link" href="https://www.vox.com/technology/2023/7/29/23811639/tiktok-borax-challenge-dangerous-laundry-detergent?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-her-instincts-were-telling-her-that-drinking-laundry-detergent-was-a-bad-idea" target="_blank" rel="noopener noreferrer nofollow">actual quote</a> about an actual person who participated in the actual #boraxchallenge and lived to regret it.</p><p class="paragraph" style="text-align:left;">The #boraxchallenge <a class="link" href="https://www.washingtonpost.com/news/to-your-health/wp/2018/01/13/teens-are-daring-each-other-to-eat-tide-pods-we-dont-need-to-tell-you-thats-a-bad-idea/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-her-instincts-were-telling-her-that-drinking-laundry-detergent-was-a-bad-idea" target="_blank" rel="noopener noreferrer nofollow">isn’t the only laundry detergent-based social media catastrophe</a>, but it deserves some extra attention because it wasn’t just about getting attention for doing stupid stuff. “Health influencers” convinced everyday Americans that <a class="link" href="https://www.nbcnews.com/health/health-news/drinking-borax-tiktok-trend-medical-authorities-debunk-rcna95526?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-her-instincts-were-telling-her-that-drinking-laundry-detergent-was-a-bad-idea" target="_blank" rel="noopener noreferrer nofollow">ingesting Borax with water would reduce inflammation and joint pain</a> (it very much doesn’t).</p><p class="paragraph" style="text-align:left;">We all saw the proliferation of health misinformation surrounding the Covid-19 pandemic. For example:</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/96dcdd9e-e2d1-474f-9e4f-21b457b64c39/methanol_and_covid.png?t=1731278192"/></div><p class="paragraph" style="text-align:left;">With RFK Jr tapped to lead HHS, we’re going to see further dissemination of medical misinformation, like <a class="link" href="https://www.washingtonpost.com/health/2024/11/01/florida-surgeon-general-hhs-secretary-trump-rfk/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-her-instincts-were-telling-her-that-drinking-laundry-detergent-was-a-bad-idea" target="_blank" rel="noopener noreferrer nofollow">anti-vaccine rhetoric</a> and <a class="link" href="https://www.forbes.com/sites/conormurray/2024/11/06/heres-what-an-rfk-jr-health-role-in-a-trump-administration-could-look-like-vaccine-skepticism-fluoride-ban/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-her-instincts-were-telling-her-that-drinking-laundry-detergent-was-a-bad-idea" target="_blank" rel="noopener noreferrer nofollow">diatribes against flouride</a>. </p><p class="paragraph" style="text-align:left;"><b>We’re in a rhetorical battle for public health.</b> As medical educators, we need to be leading the charge to communicate science in ways that are effective, engaging, and persuasive.</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0f405d7c-0f44-42a1-a21b-da9606209f1d/the_mededge_logo__6_.png?t=1731025738"/></div><h2 class="heading" style="text-align:left;" id="definitions"><b>Definitions:</b></h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.sciencedirect.com/science/article/pii/S2211883724000091?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-her-instincts-were-telling-her-that-drinking-laundry-detergent-was-a-bad-idea#bib0008" target="_blank" rel="noopener noreferrer nofollow">Disinformation</a>: refers to false or misleading information deliberately created and disseminated with the intention to deceive or manipulate others</p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.sciencedirect.com/science/article/pii/S2211883724000091?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-her-instincts-were-telling-her-that-drinking-laundry-detergent-was-a-bad-idea#bib0008" target="_blank" rel="noopener noreferrer nofollow">Misinformation</a>: refers to false or inaccurate information that is shared without the intent to deceive</p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://ajph.aphapublications.org/doi/full/10.2105/AJPH.2020.305905?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-her-instincts-were-telling-her-that-drinking-laundry-detergent-was-a-bad-idea" target="_blank" rel="noopener noreferrer nofollow">Health Misinformation</a>: <span style="color:rgb(51, 51, 51);font-family:Guardian TextSans Web, Helvetica Neue, Helvetica, Arial, sans-serif;font-size:16px;">any health-related claim of fact that is false based on current scientific consensus</span></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.who.int/health-topics/infodemic?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-her-instincts-were-telling-her-that-drinking-laundry-detergent-was-a-bad-idea#tab=tab_1" target="_blank" rel="noopener noreferrer nofollow">Infodemic</a>: too much information including false or misleading information in digital and physical environments during a disease outbreak</p></li></ul><h2 class="heading" style="text-align:left;" id="fast-facts"><b>Fast Facts:</b></h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://europepmc.org/article/MED/30160641?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-her-instincts-were-telling-her-that-drinking-laundry-detergent-was-a-bad-idea" target="_blank" rel="noopener noreferrer nofollow">Survey of 600 Americans</a>: </p><ul><li><p class="paragraph" style="text-align:left;">People with lower health literacy were more likely to use television, social media, and blogs or celebrity webpages for health information</p></li></ul></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.kff.org/report-section/kff-health-misinformation-tracking-poll-pilot-methodology/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-her-instincts-were-telling-her-that-drinking-laundry-detergent-was-a-bad-idea" target="_blank" rel="noopener noreferrer nofollow">Survey</a> conducted in 2023</p><ul><li><p class="paragraph" style="text-align:left;">Nationally representative sample of U.S. adults by <a class="link" href="https://www.kff.org/history-and-mission/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-her-instincts-were-telling-her-that-drinking-laundry-detergent-was-a-bad-idea" target="_blank" rel="noopener noreferrer nofollow">KFF (formerly Kaiser Family Foundation</a>):</p></li></ul></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2b345d49-464b-4e2f-a0dc-c2f58e817d9b/common_misinformation_beliefs.png?t=1731262419"/></div><h2 class="heading" style="text-align:left;" id="misinformation-spreads-faster-than-">Misinformation Spreads Faster than Truth:</h2><p class="paragraph" style="text-align:left;"><b>MAF</b> = Engagement on misinformation post / Average engagement on posts from creator prior to misinformation post</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/159ac8b4-5825-435d-8a5d-1683f4da7e4f/image.png?t=1731276684"/><div class="image__source"><a class="image__source_link" href="https://integrityinstitute.org/blog/misinformation-amplification-tracking-dashboard?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-her-instincts-were-telling-her-that-drinking-laundry-detergent-was-a-bad-idea" rel="noopener" target="_blank"><span class="image__source_text"><p>The Integrity Institute, 2022</p></span></a></div></div><p class="paragraph" style="text-align:left;">Based on this chart, we see that in 2022, a<b> post with false information went 35x as viral as a factual post on Twitter.</b> <sup> </sup> 🤯</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c876e328-088b-47a1-91e8-a521a49a53c7/the_mededge_logo__4_.png?t=1731025749"/></div><p class="paragraph" style="text-align:left;">Right now, <b>we’re getting our butts handed to us</b> by the pseudo-health-science industrial complex. And it’s not even close. </p><p class="paragraph" style="text-align:left;">This isn’t the first time medical misinformation has been a challenge to public health (<a class="link" href="https://museumandarchives.redcross.org.uk/objects/46925?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-her-instincts-were-telling-her-that-drinking-laundry-detergent-was-a-bad-idea" target="_blank" rel="noopener noreferrer nofollow">think injecting liquid derived from cow scabs was popular</a>?), but the combination of social media, generative AI, information silos, and a general distrust of institutions is something new. </p><p class="paragraph" style="text-align:left;">I know physicians don’t go to medical school and residency to pursue their dream of social media fame. And many I talk to are hesitant, resistant, scared, or dismissive of the idea. </p><p class="paragraph" style="text-align:left;">I don’t think they are wrong for feeling the way they do. </p><p class="paragraph" style="text-align:left;">But if we’re going to have a chance we need to get players out on the field. </p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f75a015-93da-4b44-acea-24b405010d0e/the_mededge_logo__5_.png?t=1731025758"/></div><h2 class="heading" style="text-align:left;" id="plan"><b>Plan:</b></h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://spotthetroll.org/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-her-instincts-were-telling-her-that-drinking-laundry-detergent-was-a-bad-idea" target="_blank" rel="noopener noreferrer nofollow">Take this quiz</a> to <b>see if you can spot the troll accoun</b>t (I’m ashamed to say I got some wrong)</p></li><li><p class="paragraph" style="text-align:left;">Keep yourself up-to-date through credible sources (<a class="link" href="https://www.kff.org/health-misinformation-and-trust/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-her-instincts-were-telling-her-that-drinking-laundry-detergent-was-a-bad-idea" target="_blank" rel="noopener noreferrer nofollow">KFF Health Misinformation and Trust program</a> may be a good place to start)</p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://creators.aloemeded.com/c/the-playbook/7-2-video-formats-d5b96069-790f-4706-82f9-6580bacf3796?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-her-instincts-were-telling-her-that-drinking-laundry-detergent-was-a-bad-idea" target="_blank" rel="noopener noreferrer nofollow">Check out this list</a> I made of successful short-video templates for physicians on social media</p></li></ul><p class="paragraph" style="text-align:left;"></p><h2 class="heading" style="text-align:left;" id="spot-check">Spot Check:</h2><hr class="content_break"><p class="paragraph" style="text-align:center;"><b>Did someone send this to you? Subscribe for free!</b></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://mededge.aloemeded.com/subscribe?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=chief-complaint-her-instincts-were-telling-her-that-drinking-laundry-detergent-was-a-bad-idea"><span class="button__text" style=""><b>Subscribe</b> to the MedEdge </span></a></div></div></div>
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  <title>2 Tech Tools You&#39;ll Actually Want to Use</title>
  <description>Save time and look good doing it</description>
      <enclosure url="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fb615a84-1736-40a1-8acb-7b6231647896/mededge_covers.png" length="113418" type="image/png"/>
  <link>https://mededge.beehiiv.com/p/2-tech-tools-you-ll-actually-want-to-use</link>
  <guid isPermaLink="true">https://mededge.beehiiv.com/p/2-tech-tools-you-ll-actually-want-to-use</guid>
  <pubDate>Sun, 08 Dec 2024 16:00:00 +0000</pubDate>
  <atom:published>2024-12-08T16:00:00Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
  .bh__table, .bh__table_header, .bh__table_cell { border: 1px solid #C0C0C0; }
  .bh__table_cell { padding: 5px; background-color: #FFFFFF; }
  .bh__table_cell p { color: #2D2D2D; font-family: 'Helvetica',Arial,sans-serif !important; overflow-wrap: break-word; }
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</style><div class='beehiiv__body'><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/898d1d9d-77db-41e2-ab9c-a031bcba4a43/the_mededge_logo__7_.png?t=1731025728"/></div><p class="paragraph" style="text-align:left;">I’m a bit of a techie 🤓. </p><p class="paragraph" style="text-align:left;">I love trying new apps that claim to solve a big problem in an interesting way. </p><p class="paragraph" style="text-align:left;">Most often, the tool falls way short of the hype, and I thank whoever invented free trials and move on. </p><p class="paragraph" style="text-align:left;">But every once in a while, I come across an app that <span style="background-color:#cbebe8;"><b>delights</b></span> me. And when it can be used in the meded space, I feel compelled to share it.</p><p class="paragraph" style="text-align:left;">This week that happened not once - but <i>twice</i>. </p><p class="paragraph" style="text-align:left;">Even if you self-identify as a late adopter, I think these two tools will make your life easier - and who doesn’t want that?</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0f405d7c-0f44-42a1-a21b-da9606209f1d/the_mededge_logo__6_.png?t=1731025738"/></div><h2 class="heading" style="text-align:left;" id="1-tellatv">1. <a class="link" href="http://Tella.tv?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=2-tech-tools-you-ll-actually-want-to-use" target="_blank" rel="noopener noreferrer nofollow">Tella.tv</a></h2><p class="paragraph" style="text-align:left;"><b>What</b>: screen and video recorder with built-in editing tools</p><p class="paragraph" style="text-align:left;"><b>Standout Feature</b>: fool-proof edits with a professional polish </p><p class="paragraph" style="text-align:left;"><b>Use Cases</b>: record video lectures, demonstrate on-screen workflows, pre-record presentations for conferences, share your knowledge on social media or in an online course</p><p class="paragraph" style="text-align:left;"><b>Pricing</b>: starts at $19/mo or $144/yr</p><p class="paragraph" style="text-align:left;"><b>Discount</b>: <a class="link" href="https://www.tella.tv/for-education?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=2-tech-tools-you-ll-actually-want-to-use" target="_blank" rel="noopener noreferrer nofollow">educators get 6 months for free</a></p><h2 class="heading" style="text-align:left;" id="2-visual-electric">2. <a class="link" href="https://visualelectric.com/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=2-tech-tools-you-ll-actually-want-to-use" target="_blank" rel="noopener noreferrer nofollow">Visual Electric</a></h2><p class="paragraph" style="text-align:left;"><b>What</b>: generate royalty-free custom images with AI </p><p class="paragraph" style="text-align:left;"><b>Standout Feature</b>: let your creativity run free and iterate on a sprawling canvas </p><p class="paragraph" style="text-align:left;"><b>Use Cases</b>: images for powerpoint presentations, graphics for your website or reports, educational materials for patients </p><p class="paragraph" style="text-align:left;"><b>Pricing</b>: paid plans start at $20/mo or $192/yr</p><p class="paragraph" style="text-align:left;"><b>Discount</b>: free plan with 20 generations/month </p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c876e328-088b-47a1-91e8-a521a49a53c7/the_mededge_logo__4_.png?t=1731025749"/></div><h2 class="heading" style="text-align:left;" id="tella">Tella:</h2><div class="custom_html"><div style="position: relative; padding-bottom: 56.25%; height: 0;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: 0;" src="https://www.tella.tv/video/cm4d8oe4e000503jpdpdc4264/embed?b=1&title=1&a=1&loop=0&t=0&muted=0&wt=1" allowfullscreen=""></iframe></div></div><p class="paragraph" style="text-align:left;"></p><h2 class="heading" style="text-align:left;" id="a-new-ritual">Visual Electric:</h2><div class="custom_html"><div style="position: relative; padding-bottom: 56.25%; height: 0;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: 0;" src="https://www.tella.tv/video/cm4d7xgii000v03l2fij55z8m/embed?b=1&title=1&a=1&loop=0&t=0&muted=0&wt=1" allowfullscreen=""></iframe></div></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f75a015-93da-4b44-acea-24b405010d0e/the_mededge_logo__5_.png?t=1731025758"/></div><ul><li><p class="paragraph" style="text-align:left;">Give one (or both) of these tools a try and let me know what you think</p></li><li><p class="paragraph" style="text-align:left;">Reply to let me know what tools <i>you’re</i> excited about 🤩 </p></li></ul><p class="paragraph" style="text-align:left;"></p><h3 class="heading" style="text-align:left;" id="spot-check">🙋‍♂️ Spot Check:</h3><hr class="content_break"><p class="paragraph" style="text-align:center;">Did someone send this to you? Subscribe for free!</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://mededge.aloemeded.com/subscribe?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=2-tech-tools-you-ll-actually-want-to-use"><span class="button__text" style=""> Subscribe to the MedEdge </span></a></div></div></div>
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  <title>On Rituals</title>
  <description>Explore how rituals like white coat ceremonies shape physicians. </description>
      <enclosure url="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/615f4727-c2b2-466b-a01a-8d26ddc7d7fa/mededge_covers__17_.png" length="150879" type="image/png"/>
  <link>https://mededge.beehiiv.com/p/on-rituals</link>
  <guid isPermaLink="true">https://mededge.beehiiv.com/p/on-rituals</guid>
  <pubDate>Sun, 01 Dec 2024 16:00:00 +0000</pubDate>
  <atom:published>2024-12-01T16:00:00Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
  .bh__table, .bh__table_header, .bh__table_cell { border: 1px solid #C0C0C0; }
  .bh__table_cell { padding: 5px; background-color: #FFFFFF; }
  .bh__table_cell p { color: #2D2D2D; font-family: 'Helvetica',Arial,sans-serif !important; overflow-wrap: break-word; }
  .bh__table_header { padding: 5px; background-color:#F1F1F1; }
  .bh__table_header p { color: #2A2A2A; font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif !important; overflow-wrap: break-word; }
</style><div class='beehiiv__body'><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/898d1d9d-77db-41e2-ab9c-a031bcba4a43/the_mededge_logo__7_.png?t=1731025728"/></div><p class="paragraph" style="text-align:left;">Ahhh, Thanksgiving. The all-American holiday dedicated to gratitude, football, and fryer fires.</p><p class="paragraph" style="text-align:left;">This past Thursday, millions of families gathered around tables to share a traditional meal. </p><p class="paragraph" style="text-align:left;">Sides were taken and lines drawn: pumpkin or sweet potato pie? Mac and cheese: side dish or main event? Cranberry sauce or can-shaped semisolid? (I’m all about the latter.)</p><p class="paragraph" style="text-align:left;">It’s not just an event; it’s a ritual. </p><p class="paragraph" style="text-align:left;">A ritual that ties you to your family, your forebears, and the broader community of celebrating Americans. </p><p class="paragraph" style="text-align:left;">The ritual gives time meaning. </p><p class="paragraph" style="text-align:left;">It reminds you that you belong.</p><p class="paragraph" style="text-align:left;">And as I reflect on this annual event, I wonder about ritual in medical education. </p><p class="paragraph" style="text-align:left;">Do rituals play a role in shaping physicians? If so, are they a force for good or something else entirely?</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0f405d7c-0f44-42a1-a21b-da9606209f1d/the_mededge_logo__6_.png?t=1731025738"/></div><h2 class="heading" style="text-align:left;" id="what-is-a-ritual">What is a Ritual?</h2><p class="paragraph" style="text-align:left;">There are several definitions of the word ritual. <a class="link" href="https://pubmed.ncbi.nlm.nih.gov/29130838/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-rituals" target="_blank" rel="noopener noreferrer nofollow">This one</a> says that rituals fulfill 3 criteria:</p><ol start="1"><li><p class="paragraph" style="text-align:left;">Predefined sequences characterized by rigidity, formality, and repetition </p></li><li><p class="paragraph" style="text-align:left;">Embedded in a larger system of symbolism and meaning</p></li><li><p class="paragraph" style="text-align:left;">Contain elements that lack direct instrumental purpose. </p></li></ol><h2 class="heading" style="text-align:left;" id="examples-of-rituals-in-medical-educ">Examples of Rituals in Medical Education</h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.ama-assn.org/medical-students/medical-school-life/meaning-behind-your-white-coat?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-rituals" target="_blank" rel="noopener noreferrer nofollow">White Coat Ceremony</a></p><ul><li><p class="paragraph" style="text-align:left;">Newly matriculated medical students receive their short white coats and, often, take an oath derived from the original Hippocratic Oath</p></li></ul></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://anatomypubs.onlinelibrary.wiley.com/doi/pdf/10.1002/ase.2378?casa_token=FMsML-0hs94AAAAA%3A9A7lOGPv0fQ00KYK25pXc9Hothw0jg9KiUPKG8Xef0czdDJZS--MkNnHWQsmMZSTxyva11do-gE-KrRp&utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-rituals" target="_blank" rel="noopener noreferrer nofollow">Anatomical Donation Remembrance Ceremonies</a></p><ul><li><p class="paragraph" style="text-align:left;">Medical students honor those who donated their bodies for anatomical study.</p></li></ul></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://academic.oup.com/milmed/article/188/Supplement_3/28/7179129?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-rituals" target="_blank" rel="noopener noreferrer nofollow">Operation Bushmaster</a></p><ul><li><p class="paragraph" style="text-align:left;">The <a class="link" href="https://news.usuhs.edu/2017/11/bushmaster-preparing-students-for.html?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-rituals" target="_blank" rel="noopener noreferrer nofollow">Uniformed Services University of the Health Sciences</a> 5-day immersive exercise, established by Congress in 1972.</p></li><li><p class="paragraph" style="text-align:left;">A <a class="link" href="https://academic.oup.com/milmed/article/188/Supplement_3/28/7179129?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-rituals" target="_blank" rel="noopener noreferrer nofollow">2023 study</a> showed Operation Bushmaster participants improved their decision-making in stressful situations (p&lt;.001) while students assigned to online modules did not.</p></li><li><p class="paragraph" style="text-align:left;">Authors of a <a class="link" href="https://watermark.silverchair.com/usaa432.pdf?token=AQECAHi208BE49Ooan9kkhW_Ercy7Dm3ZL_9Cf3qfKAc485ysgAAA2IwggNeBgkqhkiG9w0BBwagggNPMIIDSwIBADCCA0QGCSqGSIb3DQEHATAeBglghkgBZQMEAS4wEQQMP9QDnjl4b5Pm6ZfdAgEQgIIDFc230xuH7FrZFPBBEmsy43EqGbLA07gXjxh66YG744oYUEKItx5J3voksCWfWHfe8vt9ovFvZwHpxJ5LCdOSzPHLxvSvE8QA2wPohHmbyOBnxxETBwToO72FEBvG9bWWbdvUcn4PFO_OWze4WwyOAIIeQ72YWs6VFoQPj1RZalhgvoEnrMjqtNNb1mpj6qE9bzeUbmL6TN8bRgC9yP40L5IH-c2ZbkyZ2wHKWTk49hAROgojCrGp9gG_j5wliHKdpjLdjcTBZdyFmIBhQUHqQBI2-wUpVD0J-VKQOvsfreqJ_p4_nWhBVU4zwdWhKQktq1IizHvcgJj-MxznaguXLiRIe_glKRC5I8EigPXDu8dT8R9-by88TP_clGtdvKCNbsbgPhH7AVwLn8_3Oxd9toCArPITbJIfQfleFD4dNLMfN-5ex9PMKAmDZUE5uG5eR4bR-DxllA34EEevaF82flPsVKxSLuUNhNl2b4LXgmIWlX5IwMzn6KOZL15CfHNCavTyWB4d4m8XpjSD28ZVX9FpSW7XyUfKxBS0Y6SLnbZH7Tk8l4qI4Vn9mb4zHLpgzcMqp95bIWiMTu52C8ku-e8gcT1N06aq_ow4EbMQjpUPraBKEK8sFrtWBAKqZWLAVcUdXZUiSbU0s_Tx7o2Jt6kf_jjaTLUkFUelsaAU0YsoMX6L_kta80p82qxnFP76fW6I0Om0Gw3qZ6yy1FxAC4dDS-YZVZeLhOC30f-cPPMQUX2Qt27NpSeNgvvyZI1ddKl-cjd7bswScbliHc4u2mri-PfVJLBSktNRnG00SKHJvCB9yhUaH3A_QpypfbDwukXTgBgjQw3sAvQL_eQ4J0dUsUoaH3s_KZAdgo6nwkfMomRRDPqbU0PhA_fzjTOnecbXPK_L4V6OuUJ_acfrZJRBBJJGWxOfNuCIa7Y8F-RlXqyBn7A5eGalpOYErdFLEYzQRCzJAIvm68B0EzBztdBq85VcHRL8H_fYPyBFJCNQqKW9JVddQudBO6l0tHswN_xa8Whcimp3jjgoJ3w-AoZgncE2Hw&utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-rituals" target="_blank" rel="noopener noreferrer nofollow">2021 study</a> describe Operation Bushmaster as a <b>threshold experience</b>, a transformative phase where participants cross into a new understanding of their professional identity:</p><ul><li><p class="paragraph" style="text-align:left;">New confidence as leaders and recognition that being a military physician is more than just combining medical and military roles.</p></li></ul></li></ul></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://link.springer.com/content/pdf/10.1186/s12909-022-03975-7.pdf?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-rituals" target="_blank" rel="noopener noreferrer nofollow">Coffin-lying</a></p><ul><li><p class="paragraph" style="text-align:left;">A study conducted from 2020 to 2021, in which 134 medical and nursing students from a medical university in northern Taiwan voluntarily:</p><ul><li><p class="paragraph" style="text-align:left;">Wore grave clothes.</p></li><li><p class="paragraph" style="text-align:left;">Watched a video imagining themselves as terminally ill.</p></li><li><p class="paragraph" style="text-align:left;">Wrote a will and epitaph.</p></li><li><p class="paragraph" style="text-align:left;">Spent 10 minutes lying in a coffin, simulating death and rebirth.</p></li></ul></li><li><p class="paragraph" style="text-align:left;">The activity reduced death anxiety by 20–30% in participants, with the effects lasting 6–11 weeks. </p></li></ul></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c876e328-088b-47a1-91e8-a521a49a53c7/the_mededge_logo__4_.png?t=1731025749"/></div><h2 class="heading" style="text-align:left;" id="a-new-ritual">Intentionally Unintentional</h2><p class="paragraph" style="text-align:left;">Of the three elements in the definition of ritual, the one that stands out to me is:</p><p class="paragraph" style="text-align:left;"><b>Contains elements that lack direct instrumental purpose. </b></p><p class="paragraph" style="text-align:left;">At first, it seems out of place.</p><p class="paragraph" style="text-align:left;">The purpose of medical education is clear: to train physicians for clinical practice. And clinical practice has a purpose: to promote health and treat the sick.</p><p class="paragraph" style="text-align:left;">It all seems so utilitarian.</p><p class="paragraph" style="text-align:left;">But the rituals listed above show that we <i>do</i> carve out space for something else - something more. </p><p class="paragraph" style="text-align:left;">The <b><i>Threshold Experience</i></b><i>. </i></p><p class="paragraph" style="text-align:left;">An event designed to bring about transformation in its participants, who may know it is expected but not how or when it will happen - because there is no way to know. </p><p class="paragraph" style="text-align:left;">It just … happens.</p><p class="paragraph" style="text-align:left;">Usually, the educator in me urges, “make the implicit explicit. Communicate the unspoken objectives”.</p><p class="paragraph" style="text-align:left;">But maybe the educator in me is wrong. </p><p class="paragraph" style="text-align:left;">Perhaps there is power in letting a ritual unfold without cataloging every detail. That there is something greater at play than what can be seen in the component parts.</p><p class="paragraph" style="text-align:left;">That, if becoming a doctor involves more than accruing knowledge and skill (and I believe it does), then we must leave space for the <i>becoming</i> to occur. </p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f75a015-93da-4b44-acea-24b405010d0e/the_mededge_logo__5_.png?t=1731025758"/></div><ul><li><p class="paragraph" style="text-align:left;">As you go about your life this week, take note of the rituals you engage in, even (or especially) if they usually go unnoticed.</p></li><li><p class="paragraph" style="text-align:left;">Be open to the parts of your days that have no “instrumental purpose” yet offer something unexpected, something intangible but valuable.</p></li><li><p class="paragraph" style="text-align:left;">Be mindful when, in the pursuit of efficiency or progress, you think about ending a tradition or canceling a recurring event. Make sure you’re not unknowingly giving up something irreplaceable, something that can’t be intentionally recreated once it’s gone.</p></li></ul><hr class="content_break"><p class="paragraph" style="text-align:center;">Did someone send this to you? Subscribe for free!</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://mededge.aloemeded.com/subscribe?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-rituals"><span class="button__text" style=""> Subscribe to the MedEdge </span></a></div></div></div>
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  <title>On the Curse of Knowledge</title>
  <description>... and why you might know less than you think</description>
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  <pubDate>Sun, 24 Nov 2024 16:00:00 +0000</pubDate>
  <atom:published>2024-11-24T16:00:00Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
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</style><div class='beehiiv__body'><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/898d1d9d-77db-41e2-ab9c-a031bcba4a43/the_mededge_logo__7_.png?t=1731025728"/></div><p class="paragraph" style="text-align:left;">I was feeling ambitious and hungry.</p><p class="paragraph" style="text-align:left;">So I decided to make myself buttery rosemary fingerling potatoes. Like the ones mom makes on Thanksgiving. </p><p class="paragraph" style="text-align:left;">I looked up a recipe on my phone and assembled the ingredients. </p><p class="paragraph" style="text-align:left;">Forty minutes later, I had a cast iron skillet full of burnt rosemary and brownish butter, and potatoes too raw to eat. </p><p class="paragraph" style="text-align:left;">How did this happen?</p><p class="paragraph" style="text-align:left;">The recipe writer thought that some things were too obvious to mention. </p><p class="paragraph" style="text-align:left;">With my (non-existent) culinary skills, there is <i>nothing</i> too obvious to mention. </p><p class="paragraph" style="text-align:left;">I didn’t get the potatoes I wanted, but I did get a perfect illustration of two cognitive biases to watch out for.</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0f405d7c-0f44-42a1-a21b-da9606209f1d/the_mededge_logo__6_.png?t=1731025738"/></div><h2 class="heading" style="text-align:left;" id="the-curse-of-knowledge">The Curse of Knowledge</h2><p class="paragraph" style="text-align:left;"><i>AKA The Curse of Expertise, Expert’s Curse</i></p><p class="paragraph" style="text-align:left;">A cognitive bias where individuals, once they know something, find it difficult to imagine not knowing it, making it challenging to communicate or teach that knowledge effectively to others who lack the same understanding.</p><p class="paragraph" style="text-align:left;"></p><h2 class="heading" style="text-align:left;" id="the-dunning-kruger-effect">The Dunning-Kruger Effect</h2><p class="paragraph" style="text-align:left;"><a class="link" href="https://pubmed.ncbi.nlm.nih.gov/10626367/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-the-curse-of-knowledge" target="_blank" rel="noopener noreferrer nofollow">The Dunning-Kruger Effect suggests</a> that people with the least knowledge or skills are the most likely to overestimate their abilities. It was initially described in 1999 based on studies with college students.</p><p class="paragraph" style="text-align:left;">It’s possible that this math isn’t mathing, <a class="link" href="https://www.sciencedirect.com/science/article/pii/S0160289620300271?casa_token=pO5XqGuAgDwAAAAA%3AOLM8NrGeU_lTcE8I0MGWSrMZZHbw5FReNQSqyuNhQrbkTH3k0mUSEd9_QfL4OQtzUmMwSr-pIA&utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-the-curse-of-knowledge" target="_blank" rel="noopener noreferrer nofollow">according to smart people</a> who understand heteroscedasticity (I don’t). Or possibly that <a class="link" href="https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.840180/full?trk=public_post_comment-text&utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-the-curse-of-knowledge" target="_blank" rel="noopener noreferrer nofollow">the math is mathing too much</a>, in that there’s not much room for an underperformer to go with their predictions other than up.</p><p class="paragraph" style="text-align:left;">Despite these arguments, the Dunning-Kruger Effect has stuck in the collective consciousness, probably because it <i>feels</i> true to our everyday experiences.</p><p class="paragraph" style="text-align:left;">In fact, some studies suggest that the Dunning-Kruger Effect is a concern in medical training:</p><ol start="1"><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://onlinelibrary.wiley.com/doi/pdf/10.1002/emp2.13305?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-the-curse-of-knowledge" target="_blank" rel="noopener noreferrer nofollow"><b>Residency In-Training Exam score predictions (2024)</b></a>: Residents misjudged their exam scores, with lower performers overestimating and higher performers underestimating.</p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.sciencedirect.com/science/article/pii/S193172042030091X?casa_token=Wc8t8fQDOvUAAAAA%3AF69BacpXePSUYk7bhaJutx7oaTlipYo3GIgjNLJTDCImHVXfJrPujtlzulr5YLuMw4QaWtlXGw&utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-the-curse-of-knowledge" target="_blank" rel="noopener noreferrer nofollow"><b>Surgical trainees (2020)</b></a>: Inexperienced trainees overestimated their ability to perform open cholecystectomy.</p></li></ol><p class="paragraph" style="text-align:left;">Whether the original Dunning-Kruger Effect holds up to scrutiny or not, it might be just a matter of degree. Consider these similar cognitive biases:</p><p class="paragraph" style="text-align:left;"><b>Knowledge Illusion</b>: A cognitive bias where we overestimate our understanding of complex topics, often because we confuse access to external knowledge with our own internal comprehension.</p><p class="paragraph" style="text-align:left;"><b>Illusory Superiority</b>: A cognitive bias where people overestimate their own abilities, qualities, or performance compared to others. This is why 65% of Americans think they are of above average intelligence 🤦‍♂️</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c876e328-088b-47a1-91e8-a521a49a53c7/the_mededge_logo__4_.png?t=1731025749"/></div><h2 class="heading" style="text-align:left;" id="recipe-for-disaster">Recipe for Disaster</h2><p class="paragraph" style="text-align:left;">The Curse of Knowledge and cognitive biases like the Dunning-Kruger Effect, the Knowledge Illusion, or Illusory Superiority are challenges on their own. Together, they’re a recipe for disaster.</p><p class="paragraph" style="text-align:left;">Imagine you’re explaining something you know inside and out, like the principles of treating DKA, to a trainee:</p><ul><li><p class="paragraph" style="text-align:left;"><b>The Curse of Knowledge</b> makes it easy for you to skim over key details because you can’t imagine they don’t already know them.</p></li><li><p class="paragraph" style="text-align:left;"><b>The Knowledge Illusion</b> leads the trainee to think they understand it because they attended a lecture once, even if their grasp is only surface-level.</p></li></ul><p class="paragraph" style="text-align:left;">Two ships pass in the night, and patient safety hangs in the balance. No good.</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f75a015-93da-4b44-acea-24b405010d0e/the_mededge_logo__5_.png?t=1731025758"/></div><ul><li><p class="paragraph" style="text-align:left;"><b>Be Basic: </b>When teaching about a topic you know really well, force yourself to start at a more basic level than feels natural.</p></li><li><p class="paragraph" style="text-align:left;"><b>Be Skeptical: </b>Don’t take a trainee’s word for it if they say they already understand a crucial concept. I’m not saying you should accuse them of lying, but ask a couple of follow-up questions to make sure they aren’t overestimating their level of mastery due to common biases.</p></li><li><p class="paragraph" style="text-align:left;"><b>Be Vigilant: </b>Continuously check your own level of mastery to make sure your brain isn’t playing tricks on you.</p></li></ul><p class="paragraph" style="text-align:left;">P.S - <a class="link" href="https://www.physiciansguidetodoctoring.com/podcast/episode/23fa8a14/413-from-clinic-to-content-building-a-medical-education-brand-and-digital-strategy-with-dr-kyan-lynch?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-the-curse-of-knowledge" target="_blank" rel="noopener noreferrer nofollow">I was on a Podcast</a>! Listen wherever you get your podcasts (I’ve always wanted to say that). I’d love to get your feedback 🤩</p><hr class="content_break"><div class="section" style="background-color:#cbebe8;border-radius:10px;margin:10.0px 10.0px 10.0px 10.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;"><b>Ready to go pro?</b></p><p class="paragraph" style="text-align:left;">Medical misinformation is running rampant and your expertise could make a difference. </p><p class="paragraph" style="text-align:left;">If you’re interested in joining the fight, I’ve put together everything you need to build a brand and make a difference with your medical knowledge. </p><p class="paragraph" style="text-align:left;">Go to <a class="link" href="http://kyanlynch.com?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-the-curse-of-knowledge" target="_blank" rel="noopener noreferrer nofollow">kyanlynch.com</a> for free resources and to learn more.</p></div></div></div>
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  <title>On a 32,043% Return on Investment</title>
  <description>In this article, I&#39;ll show you exactly how to use social media and online presence to dramatically increase attendance at your next MedEd event</description>
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  <link>https://mededge.beehiiv.com/p/on-a-32-043-return-on-investment</link>
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  <pubDate>Sun, 17 Nov 2024 16:00:00 +0000</pubDate>
  <atom:published>2024-11-17T16:00:00Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
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</style><div class='beehiiv__body'><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/898d1d9d-77db-41e2-ab9c-a031bcba4a43/the_mededge_logo__7_.png?t=1731025728"/></div><p class="paragraph" style="text-align:left;">The <a class="link" href="https://www.urmc.rochester.edu/news/publications/obgyn-progress-notes/university-of-rochester-experts-bring-real-world-insights-to-critical-care-training?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-a-32-043-return-on-investment" target="_blank" rel="noopener noreferrer nofollow">Critical Care in Obstetrics Course</a> leaders were in trouble. </p><p class="paragraph" style="text-align:left;">It was the end of September and registration sat at 122, less than 50% of their goal. </p><p class="paragraph" style="text-align:left;">The Course would start on November 7th, giving them roughly 43 days to pull off a miracle: get 128 healthcare professionals to register for a 3-day course in Scottsdale, Arizona, on short notice. </p><p class="paragraph" style="text-align:left;">A friend asked if I could help them out, and so we got to work. </p><p class="paragraph" style="text-align:left;">Below, I’ll show exactly how we used social media and an online presence to meet their attendance goal.</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0f405d7c-0f44-42a1-a21b-da9606209f1d/the_mededge_logo__6_.png?t=1731025738"/></div><h3 class="heading" style="text-align:left;" id="swot-analysis">SWOT Analysis:</h3><p class="paragraph" style="text-align:left;"><b>Strengths (Internal, Positive):</b></p><ul><li><p class="paragraph" style="text-align:left;">Features the most advanced simulation-based training in critical care obstetrics.</p></li><li><p class="paragraph" style="text-align:left;">Located in a 55,000 sq. ft. simulation center in a decommissioned hospital.</p></li><li><p class="paragraph" style="text-align:left;">Taught by nationally recognized experts, passionate about the topic.</p></li><li><p class="paragraph" style="text-align:left;">Supported by a dedicated and engaged administrator.</p></li><li><p class="paragraph" style="text-align:left;">Backed by a 10-year track record of glowing reviews.</p></li></ul><p class="paragraph" style="text-align:left;"><b>Weaknesses (Internal, Negative):</b></p><ul><li><p class="paragraph" style="text-align:left;">Minimal web and social media presence related to the course.</p></li><li><p class="paragraph" style="text-align:left;">Faculty planners busy with clinical responsibilities.</p></li><li><p class="paragraph" style="text-align:left;">Limited promotional materials.</p></li></ul><p class="paragraph" style="text-align:left;"><b>Opportunities (External, Positive):</b></p><ul><li><p class="paragraph" style="text-align:left;">Strong demand and preference for hands-on, simulation-based training.</p></li><li><p class="paragraph" style="text-align:left;">Important topic of high interest to variety of healthcare professionals.</p></li><li><p class="paragraph" style="text-align:left;">Target audience reachable through social media.</p></li></ul><p class="paragraph" style="text-align:left;"><b>Threats (External, Negative):</b></p><ul><li><p class="paragraph" style="text-align:left;">Competition from other training programs with larger promotional budgets.</p></li><li><p class="paragraph" style="text-align:left;">Cost barrier ($950 - $1850 for pros; $300 - $500 for trainees).</p></li><li><p class="paragraph" style="text-align:left;">Ever-growing competition for attention on social/web.</p></li><li><p class="paragraph" style="text-align:left;">Travel required for participants outside Scottsdale.</p></li><li><p class="paragraph" style="text-align:left;">Short notice and multi-day time commitment.</p></li></ul><h3 class="heading" style="text-align:left;" id="results"><b>Results:</b></h3><ul><li><p class="paragraph" style="text-align:left;">125 new registrations.</p></li><li><p class="paragraph" style="text-align:left;">247 registrants in total.</p></li><li><p class="paragraph" style="text-align:left;">$350 invested in promotion.</p></li><li><p class="paragraph" style="text-align:left;">41 emails collected with interest in 2025 Course.</p></li><li><p class="paragraph" style="text-align:left;">$112,500 estimated additional revenue generated. </p></li><li><p class="paragraph" style="text-align:left;"><b>ROI = 32,043%</b></p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c876e328-088b-47a1-91e8-a521a49a53c7/the_mededge_logo__4_.png?t=1731025749"/></div><div class="section" style="background-color:#cbebe8;border-radius:10px;margin:16.0px 16.0px 16.0px 16.0px;padding:16.0px 16.0px 16.0px 16.0px;"><p class="paragraph" style="text-align:left;"><b>Quick Definitions:</b></p><ul><li><p class="paragraph" style="text-align:left;"><b>Owned Media</b>: Channels you control, like your website, blog, email list, or social profiles.</p></li><li><p class="paragraph" style="text-align:left;"><b>Earned Media</b>: Publicity gained organically through word-of-mouth, PR, reviews, or shares (e.g., social media mentions or news coverage).</p></li><li><p class="paragraph" style="text-align:left;"><b>Paid Media</b>: Advertising you pay for, like Google Ads, sponsored posts, boosts, etc.</p></li></ul></div><h3 class="heading" style="text-align:left;" id="owned-media"><b>Owned Media</b></h3><p class="paragraph" style="text-align:left;"><b>Landing Page (Website)</b></p><p class="paragraph" style="text-align:left;">Before launching social media campaigns or investing in advertising, the Critical Care in Obstetrics Course needs a strong landing page to convert visitors to registered participants. Key elements to include:</p><ul><li><p class="paragraph" style="text-align:left;">Compelling headline to get value proposition across quickly</p></li><li><p class="paragraph" style="text-align:left;">Basic information that is easy to find, in large typeface</p></li><li><p class="paragraph" style="text-align:left;">Place to enter email address if interested but unable to attend this year</p></li><li><p class="paragraph" style="text-align:left;">Visual proof of the Course’s legitimacy and teachers’ expertise</p></li><li><p class="paragraph" style="text-align:left;">Text highlighting the uniqueness of the Course and 10-year track record</p></li><li><p class="paragraph" style="text-align:left;">Concrete information on what the visitor will get out of the Course</p></li><li><p class="paragraph" style="text-align:left;">Social proof in a “wall of testimonials” from past Course participants</p></li><li><p class="paragraph" style="text-align:left;">Images from prior Courses for additional credibility </p></li></ul><p class="paragraph" style="text-align:left;">Result: <a class="link" href="https://criticalcareob.carrd.co/?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-a-32-043-return-on-investment" target="_blank" rel="noopener noreferrer nofollow">Landing Page</a></p><p class="paragraph" style="text-align:left;"></p><p class="paragraph" style="text-align:left;"><b>Email List</b></p><p class="paragraph" style="text-align:left;">The Course leaders have and should use the following email lists:</p><ul><li><p class="paragraph" style="text-align:left;">Prior attendees</p><ul><li><p class="paragraph" style="text-align:left;">Send email encouraging prior attendees to share the upcoming Course with colleagues, and to provide positive testimonials</p></li></ul></li><li><p class="paragraph" style="text-align:left;">Current registrants</p><ul><li><p class="paragraph" style="text-align:left;">Send email encouraging current registrants to invite colleagues/friends to join them at this year’s Course</p></li></ul></li><li><p class="paragraph" style="text-align:left;">Sponsoring institution’s Ob/Gyn Dept listserv</p><ul><li><p class="paragraph" style="text-align:left;">Send email to recruit as many local participants as possible, given the barrier of travel</p></li></ul></li></ul><p class="paragraph" style="text-align:left;"></p><p class="paragraph" style="text-align:left;"><b>Blog/Social Profiles</b></p><p class="paragraph" style="text-align:left;">While these assets could help in the future, there is not enough time to create a blog, newsletter, or social profiles and optimize them for reach. </p><p class="paragraph" style="text-align:left;"></p><h3 class="heading" style="text-align:left;" id="earned"><b>Earned</b></h3><p class="paragraph" style="text-align:left;">Use Course leaders’ social media channels to share information about the Course and generate interest. Amplify messaging by strategically commenting, reposting, and liking each others’ posts. </p><p class="paragraph" style="text-align:left;"><b>Post types:</b></p><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.linkedin.com/posts/lthornburg_just-over-10-years-ago-in-response-to-the-activity-7243801815991955457-yMbR?utm_source=share&utm_medium=member_desktop" target="_blank" rel="noopener noreferrer nofollow">Course origin story</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.linkedin.com/posts/lthornburg_eclampsia-epilepsy-medicalprovider-activity-7244147401387577344-Xwjw?utm_source=share&utm_medium=member_desktop" target="_blank" rel="noopener noreferrer nofollow">Poll with clinical questions addressed during Course </a></p></li><li><p class="paragraph" style="text-align:left;">Favorite memories from past Courses</p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.instagram.com/p/DAHR0TxyNCB/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==" target="_blank" rel="noopener noreferrer nofollow">Positive reviews from participants</a></p></li><li><p class="paragraph" style="text-align:left;">Images showing active learning from previous years</p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.linkedin.com/posts/society-for-maternal-fetal-medicine_registration-is-open-for-the-in-person-2024-activity-7246938201762725890-1MEt?utm_source=share&utm_medium=member_desktop" target="_blank" rel="noopener noreferrer nofollow">Supportive posts from credible institutions/influencers</a></p></li></ul><p class="paragraph" style="text-align:left;"></p><h3 class="heading" style="text-align:left;" id="paid"><b>Paid</b></h3><p class="paragraph" style="text-align:left;">Given time constraints, paid social media campaigns are the best option to reach as many members of the target audience as possible. </p><p class="paragraph" style="text-align:left;">Use <a class="link" href="https://hbr.org/2017/06/a-refresher-on-ab-testing?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-a-32-043-return-on-investment" target="_blank" rel="noopener noreferrer nofollow">A/B testing </a>to find the most successful ads and funnel ad dollars accordingly. </p><p class="paragraph" style="text-align:left;">Examples of ads:</p><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c607fa38-c425-4860-b154-718f57cdd3f9/Don_t_let_her_be_your_first..png?t=1731452732"/><div class="image__source"><span class="image__source_text"><p>By far the most successful version</p></span></div></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9fc0e415-3ee2-46b8-b9c9-cb5fe9dd1fce/Don_t_let_her_be_your_first.__1_.png?t=1731452696"/><div class="image__source"><span class="image__source_text"><p>2nd Place</p></span></div></div></td></tr></table><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><p class="paragraph" style="text-align:left;"></p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c945d6ef-9466-4a24-9fb8-bea1d87fc163/Don_t_let_her_be_your_first.__3_.png?t=1731452752"/><div class="image__source"><span class="image__source_text"><p>Mediocre response</p></span></div></div></td><td width="50%" class="bh__column"><p class="paragraph" style="text-align:left;"></p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/eaa13790-3985-4e65-8c49-c7f4591cc68a/Don_t_let_her_be_your_first.__4_.png?t=1731452798"/><div class="image__source"><span class="image__source_text"><p>Least successful version</p></span></div></div></td></tr></table><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f75a015-93da-4b44-acea-24b405010d0e/the_mededge_logo__5_.png?t=1731025758"/></div><p class="paragraph" style="text-align:left;"><b>When Planning an Educational Event (Course, Conference, etc.):</b></p><ul><li><p class="paragraph" style="text-align:left;">Start advertising for your event well in advance</p></li><li><p class="paragraph" style="text-align:left;">Make sure you have a solid website or registration page before you do anything else</p></li><li><p class="paragraph" style="text-align:left;">If you have the time, use individual or organizational social media accounts to drive traffic to your website</p></li><li><p class="paragraph" style="text-align:left;">If you don’t have much time, Google and/or Meta Ad services can help you reach a large number of people in your target audience on a relatively small budget</p></li><li><p class="paragraph" style="text-align:left;">Run multiple ad versions and spend more of your budget on the ones that are most successful</p></li></ul><div class="recommendation"><figure class="recommendation__logo"><img src="https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/b772d745-06c3-412e-85ed-4caf7356e3aa/Educational_Event_Advertising_Checklist.png?t=1731621985"/></figure><h3 class="recommendation__title"> Educational Event Advertising Checklist </h3><p class="recommendation__description"> Download and use this Checklist to help you sell out your next educational event! </p><p class="recommendation__description"> 43.84 KB • PDF File </p><a class="recommendation__link" href="https://beehiiv-publication-files.s3.amazonaws.com/uploads/downloadables/fea01086-f917-4294-9fac-5699069f9897/01246529-c174-4448-b39e-785ac166ada3/Educational%20Event%20Advertising%20Checklist%20%281%29.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAQCMHTQSE2JGAGXHJ%2F20260611%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20260611T001335Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=a06e2c608c77a66e65fd89ad42662a6e1bbe756961a5820b4cadbf8a356dd0f3" download="Educational Event Advertising Checklist (1).pdf" target="_blank" data-skip-utms data-skip-link-id> Download </a></div><p class="paragraph" style="text-align:left;"><b><i>Need a little extra help? </i></b><i>Reply to this email and we’ll set up a consultation call. </i></p><p class="paragraph" style="text-align:left;"></p><div class="section" style="background-color:#eafffd;border-radius:16px;margin:16.0px 16.0px 16.0px 16.0px;padding:16.0px 16.0px 16.0px 16.0px;"></div><hr class="content_break"><div class="section" style="background-color:#cbebe8;border-radius:10px;margin:10.0px 10.0px 10.0px 10.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;"><b>Ready to go pro?</b></p><p class="paragraph" style="text-align:left;">Medical misinformation is running rampant and your expertise could make a difference. </p><p class="paragraph" style="text-align:left;">If you’re interested in joining the fight, I’ve put together everything you need to build a brand and make a difference with your medical knowledge. </p><p class="paragraph" style="text-align:left;">Go to <a class="link" href="http://kyanlynch.com?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-a-32-043-return-on-investment" target="_blank" rel="noopener noreferrer nofollow">kyanlynch.com</a> for free resources and to learn more.</p></div></div></div>
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  <title>On Believing Your Eyes and Ears</title>
  <description>In this week&#39;s MedEdge I bear it all: engagement metrics, subscriber counts, click-through rates, open percentage, and more. I analyze it and make some changes.</description>
      <enclosure url="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c53658dd-f070-4cd1-a4f0-32de9ad6b4e0/mededge_covers__2_.png" length="135581" type="image/png"/>
  <link>https://mededge.beehiiv.com/p/on-believing-your-eyes-and-ears</link>
  <guid isPermaLink="true">https://mededge.beehiiv.com/p/on-believing-your-eyes-and-ears</guid>
  <pubDate>Sun, 10 Nov 2024 16:00:00 +0000</pubDate>
  <atom:published>2024-11-10T16:00:00Z</atom:published>
    <dc:creator>Kyan Lynch</dc:creator>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
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</style><div class='beehiiv__body'><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/898d1d9d-77db-41e2-ab9c-a031bcba4a43/the_mededge_logo__7_.png?t=1731025728"/></div><p class="paragraph" style="text-align:left;">I’ll be honest. The election did not go the way I wanted or expected it to. </p><p class="paragraph" style="text-align:left;">I’ll be working through my feelings about that on my own time.</p><p class="paragraph" style="text-align:left;">But when I get something <i>that </i>wrong, I like to do a post-event analysis. </p><p class="paragraph" style="text-align:left;">I’m not breaking out my TI-89 or anything, just taking stock of the assumptions I made and the data I overlooked.</p><p class="paragraph" style="text-align:left;">It’s not a short list.</p><p class="paragraph" style="text-align:left;">I think I let myself hear what I wanted to hear and believe who I wanted to believe.</p><p class="paragraph" style="text-align:left;">There’s enough content out there to find proof of your preferred reality, accurate or not, and I found it. </p><p class="paragraph" style="text-align:left;">I should stop doing that.</p><p class="paragraph" style="text-align:left;">As my wife is fond of saying, “how you do one thing is how you do everything”. So I might as well start right here, with this newsletter.</p><p class="paragraph" style="text-align:left;">I started this newsletter with goals in mind. </p><p class="paragraph" style="text-align:left;">Chiefly, to be useful to the medical educators I’m writing it for. </p><p class="paragraph" style="text-align:left;">But also to gain subscribers and grow a formidable community. To form connections and extend my network. </p><p class="paragraph" style="text-align:left;">To do the near impossible: write an email that people actually <i>want</i> to read.</p><p class="paragraph" style="text-align:left;">I started in August, and I’ve had some fun. I’ve gotten a few positive comments and texts from friends. </p><p class="paragraph" style="text-align:left;">Is that enough? I could pretend it is. I could keep going and trust that it’s working. At least until I get tired of it and move on to something else. </p><p class="paragraph" style="text-align:left;">Or I can believe my eyes and ears. Look at the results I’ve gotten so far and find ways to improve. Accept the true things that I don’t like and realize they can make me better. </p><p class="paragraph" style="text-align:left;">Time to get objective…</p><p class="paragraph" style="text-align:left;"></p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0f405d7c-0f44-42a1-a21b-da9606209f1d/the_mededge_logo__6_.png?t=1731025738"/></div><p class="paragraph" style="text-align:left;"><b>Let’s look at the facts:</b></p><ul><li><p class="paragraph" style="text-align:left;">Number of subscribers: 141</p></li><li><p class="paragraph" style="text-align:left;">Number of newsletter issues sent: 12</p></li><li><p class="paragraph" style="text-align:left;">Average estimated reading time per newsletter: 8.5 minutes </p></li><li><p class="paragraph" style="text-align:left;">Percent of subscribers who open the newsletter, on average: 62%</p></li><li><p class="paragraph" style="text-align:left;">Unique link clicks / emails opened: 13.7%</p></li><li><p class="paragraph" style="text-align:left;">New subscribers in October: 6 (4.4% growth rate)</p><p class="paragraph" style="text-align:left;"></p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d67748f8-ad65-4ee3-864c-d015e082a4a1/Screenshot_2024-11-07_at_6.11.57_PM.png?t=1731021423"/><div class="image__source"><span class="image__source_text"><p>MedEdge Performance Data - All Time</p></span></div></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c876e328-088b-47a1-91e8-a521a49a53c7/the_mededge_logo__4_.png?t=1731025749"/></div><p class="paragraph" style="text-align:left;">Technically, a 62% open rate and a 13.7% click-through-rate are quite good for a newsletter. </p><p class="paragraph" style="text-align:left;">But at only 141 total subscribers, those metrics are probably not worth much.</p><p class="paragraph" style="text-align:left;">A growth rate of 4.4% in October is anemic in my book, and while I don’t expect to jump to 10,000 subscribers over night, I would like to see a steeper slope. I’d say a goal of 250 subscribers by the end of the year is ambitious but achievable. </p><p class="paragraph" style="text-align:left;">An average estimated time to read of 8.5 minutes is too long. The original pitch was 5 or fewer, and with an audience that includes busy clinicians, that’s probably the upper limit. </p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f75a015-93da-4b44-acea-24b405010d0e/the_mededge_logo__5_.png?t=1731025758"/></div><p class="paragraph" style="text-align:left;"><b>My Plan:</b></p><ul><li><p class="paragraph" style="text-align:left;">Continue publishing MedEdge newsletter weekly</p></li><li><p class="paragraph" style="text-align:left;">Cut the average estimated reading time in half</p></li><li><p class="paragraph" style="text-align:left;">Limit each newsletter to one specific topic</p></li><li><p class="paragraph" style="text-align:left;">Keep the SOAP Note format, but apply it more literally, as if the topic were a patient</p></li><li><p class="paragraph" style="text-align:left;">Write the newsletter only I can write </p></li><li><p class="paragraph" style="text-align:left;">Seek feedback and check key metrics monthly</p></li></ul><p class="paragraph" style="text-align:left;"><b>Suggested Plan for You:</b></p><ul><li><p class="paragraph" style="text-align:left;">Reflect on the narratives you’ve accepted in your life, and look for ways to see more clearly - even if it stings a bit</p></li><li><p class="paragraph" style="text-align:left;">Reply with your thoughts, both on the topic and my plan</p></li><li><p class="paragraph" style="text-align:left;">Answer the eval question below</p></li><li><p class="paragraph" style="text-align:left;">Help me reach my end-of-year subscriber goal by sharing the MedEdge with a friend or three 😊</p></li></ul><hr class="content_break"><div class="section" style="background-color:#cbebe8;border-radius:10px;margin:10.0px 10.0px 10.0px 10.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;"><b>Ready to go pro?</b></p><p class="paragraph" style="text-align:left;">Medical misinformation is running rampant and your expertise could make a difference. </p><p class="paragraph" style="text-align:left;">If you’re interested in joining the fight, I’ve put together everything you need to build a brand and make a difference with your medical knowledge. </p><p class="paragraph" style="text-align:left;">Go to <a class="link" href="http://kyanlynch.com?utm_source=mededge.beehiiv.com&utm_medium=newsletter&utm_campaign=on-believing-your-eyes-and-ears" target="_blank" rel="noopener noreferrer nofollow">kyanlynch.com</a> for free resources and to learn more.</p></div></div></div>
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