[Week 1 of the challenge]

[Week 2 of the challenge]

[Week 3 of the challenge]

Over the last three weeks, you’ve built a powerful system.

✅ Week 1: You made sure Google knows who you are and what you do.
✅ Week 2: You built trust through reviews that sell your services for you.
✅ Week 3: You fixed up your website so it converts visitors into leads.

Now there’s just one more piece to pull it all together...

Because here’s the thing:

You can be visible…
You can have great reviews…
You can have a clean, fast website...

But if you sound just like everyone else?

You’re forgettable.

This bonus week is about fixing that—for good.

LVT Challenge Week 4 – Crafting Your USP (Unique Selling Proposition)

If you’ve ever said something like...

“We’re the best in town.”
“We care about our customers.”
“We’ve been doing this for 20 years.”

...guess what?

So has every other business.

None of that makes you different.

A real USP does one thing:

It gives people a clear reason to choose you instead of the business down the street.

And when done right, it makes marketing easier, sales faster, and competitors irrelevant.

Your Challenge This Week: Find What Makes You Stand Out

Step 1: Grab the Local Visibility Trifecta Checklist
Step 2: Scroll to the “Bonus: Creating Your Competition-Crushing USP” section
Step 3: Work through the short prompts to develop your unique positioning

Here’s a quick formula from the checklist to guide you:

1. Identify the industry frustration (What’s annoying customers about your industry?)
2. Create your unique solution (What do you do differently to solve that?)
3. Define your ideal customer (Be specific)
4. Combine it into one clear, punchy statement

Example:

“We help busy professionals upgrade their car audio by bringing our mobile installation service to their home or office—so they never waste time at a shop.”

Compare that to “We install stereos.”

Not even close.

Why This Matters

A strong USP helps you:

• Get more clicks on search and social

• Convert more leads who were on the fence

• Charge higher prices (because your offer stands out)

• Make all your future marketing 10x easier

This is your brand’s secret weapon—and it’s the most overlooked piece of the puzzle.

Let’s fix that this week.

This Week:

• Download the LVT checklist if you haven’t yet

• Complete the “Bonus: USP” section at the end

• Reply and share your new USP—I’ll let you know if it hits hard or needs sharpening

That’s a wrap on the 3-week challenge (+1 bonus)!

If you’ve made it this far, your business is now way ahead of 95% (maybe even 99% depending on your industry) of your competition.

Talk soon,
Taylor “Stand Out or Get Ignored” Coffin

P.S. Need help with your USP? Just reply. I’ll take a look and give you honest feedback. No fluff. No generic stuff. Let’s make it punch.

Thoughts on this week’s BizBoost Weekly?

I’d love your feedback! Click one of the buttons below:

• 🔥 Awesome! Can’t wait to try!

• 🤔 Useful, but not for me.

• 🙃 Could be better.

• 😅 Didn’t read it.

[Week 1 of the challenge]

[Week 2 of the challenge]

For the past two weeks, we’ve been stacking wins.

✅ Week 1: Optimized your Google Business Profile so customers can actually find you.
✅ Week 2: Built trust and authority by generating Google reviews.

But there’s a huge gap we need to close this week…

Because more than half of the actions on a Google Business listing are website visits.

That means over half of the people who find your business on Google are clicking through to your website before they make a decision.

So if your site isn’t clear, professional, and optimized to convert—you’re losing business.

That’s why Week 3 is about Website Optimization—so that your visitors convert to leads and don’t slip through the cracks.

LVT Challenge: Week 3 – Website Optimization

Your website doesn’t need to be fancy.

It just needs to do 2 things really well:

1️⃣ Turn visitors into leads or customers
2️⃣ Make Google happy (so it ranks higher)

Most small business websites I’ve seen fail at both because they:
 
❌ Don’t have a clear CTA (not even a simple button telling visitors what to do)
❌ Have outdated or missing contact info (if they can’t reach you, they’ll move on)
❌ Aren’t mobile-friendly (almost 3/4 of local searches happen on phones)
❌ Load too slowly (people are impatient and peace out if it takes more than 3 seconds)

This week, we’re fixing that.

Your Challenge This Week: Make Your Website A Lead Generating Powerhouse

Step 1: Download your Local Visibility Trifecta Checklist if you haven’t already

Step 2: Go through the “Part 3: Website Optimization” section of the checklist.

Again… Just go through step by step

Why This Matters

Your website is where most leads decide whether to do business with you.

If it’s confusing, slow, or missing key info, they bounce and head to your competitor.

This week, let’s make sure that doesn’t happen.

This Week:

1. Download the LVT checklist

2. Fix at least 3 things on your website (if you can’t find 3, let me know and I’ll help you out)

3. Reply and let me know when it’s done—I’ll take a peek

Also, see this post for more website tips and inspiration.

See ya next week,

Taylor “Make Your Website Sell” Coffin

P.S. If you haven’t finished Week 1 (GBP Optimization) or Week 2 (Reviews), go back and do those first. They work together.

P.P.S. Not to excite you too much, but I have a super powerful tip coming next week. But it works best when you have the whole system in place. So make sure steps 1-3 are complete before then.

Thoughts on this week’s BizBoost Weekly?

I’d love your feedback! Click one of the buttons below:

• 🔥 Awesome! Can’t wait to try!

• 🤔 Useful, but not for me.

• 🙃 Could be better.

• 😅 Didn’t read it.

[For Week 1 of the challenge, click here]

Last week, we kicked off the Local Visibility Trifecta (LVT) Challenge by optimizing your Google Business Profile—the foundation of your online visibility.

You did do it, right?

Right?…

(If not, reply to this email and I’ll help you out)

If you did, Google now knows exactly who you are, what you do, and who to show your business to.

But here’s the problem…

Having an optimized profile won’t do much if you don’t have any reviews (or worse, a few bad ones with no response).

That’s why Week 2 is all about building trust and authority through Google reviews.

LVT Challenge: Week 2 – Review Generation & Management

Here’s the truth:

Potential customers don’t trust what you say about your business.

But they 100% trust what your customers say about it.

Here’s some random stats I found so you’ll see just how important reviews are:
(source with a ton more stats here and here if you don’t believe me)

• 82% of consumers check online reviews before choosing a local business

• Reviews are 2x more important than loyalty and 7x more important than traditional marketing

• Customers spend nearly 50% more money with businesses that respond to reviews

• Businesses that respond to reviews average 35% more revenue

In short: More reviews = more customers = more money.

But most businesses fail at this because they:

• Forget to ask (or assume customers will do it on their own)

• Don’t follow up when customers don’t leave a review

• Don’t make it easy (too many steps = no action)

• And don’t respond to reviews (all of them)

This week, we’re fixing that.

Your Challenge This Week: Get More Reviews, The Right Way

🔹 Step 1: Download your free resources:

📌 The Local Visibility Trifecta Checklist (to track your progress)

📌 The ‘5-Star Growth Formula’ Guide (step-by-step system for generating reviews, managing reviews, and using reviews as free marketing material)

🔹 Step 2: Follow the ‘5-Star Growth Formula’ inside the guide.

And don’t forget:

Customers are 21% more likely to leave a review after a negative experience than a positive one.

So if you aren’t actively asking your happy customers for reviews, the negative ones will eventually take over.

Why This Matters

• Google ranks businesses with more (and recent) reviews higher.

• Customers trust businesses with strong review profiles.

• Reviews sell for you—because let’s be real, people would rather listen to other customers than a sales pitch.

This Week’s Action

1. Download the LVT checklist & ‘5-Star Growth Formula’ guide

2. Send review requests to at least 5 happy customers

3. Follow up with anyone who doesn’t respond

4. Respond to some (or all) of your most recent reviews (good and bad)

5. Post your best reviews on social media and your website

Bonus: Reply and tell me when you’ve completed it—I’ll give you a good ol’ “attaboy!”

I may drop a couple tips throughout the week to help you out.

Now get to work.

More of a visual learner?

Join my free Skool group to access the Local Visibility Trifecta video course.

Talk soon,
Taylor “5 Star” Coffin

P.S. If you haven’t finished Week 1 (GBP Optimization), go back and knock that out first. It all stacks together.

» Here’s week 1

P.P.S. Did you know 56% of actions on Google Business listings are website visits?

That means all this visibility and trust won’t matter if your site isn’t turning visitors into customers.

More on that next week…

Thoughts on this week’s BizBoost Weekly?

I’d love your feedback! Click one of the buttons below:

• 🔥 Amazing! Can’t wait to try!

• 🤔 Useful, but not for me right now.

• 🙃 Could be better.

• 😅 Didn’t read it.

Let’s mix it up a bit this week.

Instead of just dropping an insight and sending you on your way, let’s do something different.

I challenge you to get your business in front of more customers—without spending a dime on ads.

But I’ll help…

By breaking down 3 simple steps over the next 3 weeks.

So the real challenge is to simply follow along and take action.

If you do?

Your business will rank higher on google, become a trusted authority in your industry, and reel in more paying customers.

I’ll even make it easy on you.

No fluff. No overcomplication. Just small, high-impact actions that make a big difference.

Sound good?

Good.

So here’s how it’s going to work:

For the next 3 weeks I’ll be breaking down each part of my “Local Visibility Trifecta” system into easily actionable steps.

It’s the same system I wish I had dialed in when I was running my mobile car audio business.

Even with a half-optimized Google Business Profile, a low-quality website, and barely any reviews, I still got daily calls.

If I had done it right, I would have been too busy to handle all the business.

So imagine where you’ll be when you properly implement this system.

Ready?

Let’s go…

This week will start the challenge off with part 1 of my “Local Visibility Trifecta” system:

Google Business Profile Optimization (setting the foundation)

Think about the last time you needed a service—plumber, chiropractor, mechanic, whatever.

Did you Google it?

Of course you did.

And when you did, what businesses showed up?

The ones with a fully optimized Google Business Profile (GBP).

Think of your GBP is your digital storefront.

It’s what Google and customers look at FIRST when deciding whether to do business with you.

An optimized profile means:

• Higher rankings in local search

• More people clicking your website and calling your business

• More trust from potential customers

A badly optimized (or half-finished) profile?

That’s like having a storefront with a broken sign, no open hours, and a locked door.

Let’s fix that.

This Week’s Challenge: Make Your GBP Irresistible

Step 1: Download your free Local Visibility Trifecta Checklist to follow along

Step 2: Go through the “Part 1: Google Business Profile Optimization” section of the checklist.

Don’t get overwhelmed. Just go through step by step.

And don’t get sidetracked with the rest of the checklist yet. Just focus on Part 1 for now.

Why This Matters

Your GBP is one of the fastest ways to boost your online visibility—and it’s free.

Most businesses ignore it or leave it half-done.

That’s why doing it right puts you ahead of 90% of your competitors.

This week’s action

1. Download the checklist

2. Optimize your GBP following Part 1 of the checklist

3. Reply and let me know when it’s done—I’ll check it out

More of a visual learner?

Join my free Skool group to access the Local Visibility Trifecta video course.

I’ll drop a couple tips throughout the week to help you out.

See ya then,
Taylor “spillin’ the beans” Coffin

P.S. If you need help at any point, just reach out. I’m here for ya.

Thoughts on this week’s BizBoost Weekly?

I’d love your feedback! Click one of the buttons below:

• 🔥 Amazing! Can’t wait to try!

• 🤔 Useful, but not for me right now.

• 🙃 Could be better.

• 😅 Didn’t read it.

Most small business websites have one major problem:

They exist… but they don’t work.

Here’s what I mean.

A potential customer finds you on Google.

They check your Google Business Profile. Looks good.

They scan your reviews. Solid.

They click your website to learn more…

And then?

They leave. Without calling. Without booking. Without doing anything.

Why?

Because most business websites don’t guide visitors toward action.

Instead, they:

Look outdated or unprofessional…

Don’t clearly explain what the business offers…

Make it hard to contact the business (no phone number, bad forms, slow loading times)…

And even have no clear next step for the customer to take!

If your website isn’t built to convert, you’re losing customers that should have been yours.

And here’s the worst part…

You’ll never even know it’s happening.

People won’t call to tell you your website confused them.

They’ll just hit the back button… and call your competitor instead.

The good news?

This is super easy to fix.

Now I know we’ve covered a lot the past few days. But tomorrow, I’m going to help you break this down into actionable chunks so that you can easily boost your online presence and win more customers — the easy way with minimal effort.

So be sure to check out tomorrow’s issue. Coming at you at 11am CST.

Talk soon,

– Taylor

P.S. Want a quick test?

Go to your website right now and pretend you’re a customer.

Would you immediately know what to do next?

If not, stick around for tomorrow’s email. It’s going to be a game changer for your whole business.

You ever search for a plumber, chiropractor, or mechanic and just… pick one randomly?

Doubt it.

Think about what made you choose them.

Did you see an ad and click immediately? Maybe.

Did you check their Instagram page? Probably not.

Did you Google them, look at their reviews, and pick the one that seemed the most legit?

Bingo.

Because that’s exactly what your customers are doing too.

They type in “[your service] near me” and pick a business that:

• Shows up at the top

• Has solid reviews

• Looks like a real, trustworthy business

That’s it. That’s the game.

And sure, ads can work if you have the budget. But most businesses are just scraping by.

But here’s the key difference between businesses that thrive and those that struggle:

The businesses that win aren’t relying on just one thing.

They show up organically, have trust-building reviews, and convert searchers into customers with a strong online presence.

Here’s what actually moves the needle:

• Google Business Profile (GBP) – Your #1 ranking factor for local searches.

• Reviews – The first thing customers check before calling. Directly ties into ranking your GBP.

• A website that actually converts – Because getting traffic is useless if no one takes action.

And please for the love of all that’s holy, don’t link your GBP to your Facebook page or a broken website. I see this wayyyy to often. Take a few minutes to at least create a simple lead capture page to direct traffic to.

If you’re running ads but ignoring these three things—you’re probably paying more than you should to get leads.

And if you’re not running ads and ignoring these three things? Well, you’re losing a lot of customers before you even get a chance to talk to them.

More on this tomorrow.

– Taylor

P.S. Quick challenge—Google “[your service] near me” right now.

Do you like where your business shows up?

If not, tomorrow’s email is for you.

Back when I ran my mobile car audio business, I was far from a marketing expert.

In fact, I knew less about marketing than you do. (Because you read BizBoost Weekly 😉).

I didn’t run ads. I didn’t post on social media.

All I had was:

• A Google Business Profile I barely touched

• A few solid reviews (not nearly enough)

• A crappy website that looked like it was built in 2007

And yet…

My phone still rang. Pretty much every day. Which isn’t bad for a part time gig I did a couple times a month.

But people still found me. They booked jobs. They paid me.

Once I learned how actual marketing works and started my marketing business, I started thinking…

What if I had actually done things the right way with my car audio business?

• If I dialed in my Google Business Profile so it wasn’t just… there.

• If I made it easy for every happy customer to leave a review instead of merely asking them in hopes they’d remember to leave one.

• If I built a website that actually converted visitors instead of one that just existed.

I probably would have been too busy to even answer the phone.

I probably could’ve done so much business I could’ve made car audio my full time gig (I think about this a good bit actually, now that I know what I know about growing a business).

Thinking back on this, it hit me…

Most businesses don’t need more leads.

They need to stop losing the leads they’re already getting.

Because here’s the truth:

A Google Business Profile that’s properly set up means more people find you.

A steady flow of 5-star reviews means people trust you instantly. This also helps Google show you to more people. It’s a HUGE part of the Google algorithm

A website that actually converts means people don’t hesitate—they take action.

Miss just one of these? Your business is basically playing hide-and-seek…

but you don’t know you’re hiding.

And most businesses?

They leave at least one (or all) of these broken.

This week, I’ll show you why this matters so much—and how to fix it.

More on that tomorrow.

– Taylor

P.S. Do me a favor—Google your own business.

Read your reviews. Compare yourself against competitors. Read the business description. Click your website link.

Be honest… does it make you want to call yourself over your competitors? If not, we’ve got work to do.

It’s 10:57pm Wednesday night (last night) as I write this. Fell asleep and finishing it up this morning haha.

I’m laying in bed sitting at my desk drinking my coffee wondering why procrastinated for so long. Because this has to go out by 11:00am Thursday (today). (That’s just a deadline I set for myself because I know it will never happen without a set time each week.)

I still haven’t had time to put together what I wanted to for last week. So I thought I’d do something a little different and give a glimpse of what I’ve been working on for my clients and for my own business.

Over the past week, I’ve been working on all kinds of random stuff in my own business. But at the same time I don’t have much time to focus on my business. So I’m not really making much progress there. Mainly just adding to my to-do list.

I need to update my website. Didn’t get done.

I need to create more info around my 5 Star Authority Engine so I can get the word out easier. Didn’t get that done.

I need to update my email list for another side project I have. Didn’t get that done either.

But what I did get done was some work for my clients.

Got another customer set up with my 5 Star Authority Engine to get her more google reviews on autopilot.

Made a couple website tweaks.

Created a landing page for a client that’s running Google ads. I’m excited to get this live and see how the results increase. He was already getting cheap clicks, but this dedicated landing page is going to convert much higher than his website home page.

And I also put together a couple SEO optimized blog posts this past week. I have a good feeling that they’ll perform pretty well.

Funny story about SEO: I never wanted to get into it because there’s so much to it. But I found a cool AI tool that completely simplifies the whole process. So I’ve started offering basic on-page SEO services for my clients.

In fact, one of my clients wasn’t showing up on the first page of Google for any search results other than her business name.

I used my fancy AI tool and got to work optimizing the low hanging fruit. Within a few weeks she was ranking on page one for several different keywords.

Now she’s ranking on page 1 for about 15 different keywords.

And that’s just basic on-page optimization. Well, mixed with the boost in Google reviews we were able to get her.

I know this week’s issue is a bit different than usual, but I still want to leave you with something useful and actionable:

A Complimentary Trifecta Audit

I have a system I call the “Local Visibility Trifecta”. It’s basically 3 steps to optimize your online presence by going after the lowest hanging fruit. It’s like the 80/20 rule of online optimization.

These 3 steps basically boil down to:

1. Optimize Google business profile

2. Get more google reviews

3. Optimize website

The audit will include:

• Recommendations to improve your Google business profile.

• How to get more reviews easily and automated.

• Recommended tweaks to your home page to increase conversions.

• A list of keywords your website is currently ranking for, and what position those keywords ranks at.

• Which keywords I would recommend focusing on to boost your ranking.

• A full detailed Trifecta Checklist with examples and additional resources.

To get a free audit, just reach out and let me know you’re interested. Pick whatever is easiest for you:

Thoughts on this week’s BizBoost Weekly?

I’d love your feedback! Click one of the buttons below:

• 🔥 Amazing! Can’t wait to try!

• 🤔 Useful, but not for me right now.

• 🙃 Could be better.

• 😅 Didn’t read it.

Ever feel like growing your business is harder than it should be?

Or maybe you just aren’t sure what you should be doing to move the needle?

One week, you’re slammed with work. The next, you’re staring at your phone, waiting for it to ring.

It’s not because you aren’t good at what you do.
It’s not even because you’re not marketing yourself.

It’s because most small businesses miss out on the simple, high-impact strategies that make customer growth effortless.

Here’s the Fix:

Your Free Small Business Growth Toolkit

Over the past year, I’ve put together a set of powerful, no-cost resources designed to help small businesses like yours:

✅ Get more leads without spending a dime on ads
✅ Close more deals by tweaking how you handle leads
✅ Show up at the top of Google for local searches
✅ Generate more 5-star reviews and build instant trust
✅ Schedule more jobs immediately using past customers

And today, I’m giving them all away—fo’ free!

📥 #1: 5 Simple Yet Powerful Techniques You Can Use To Capture More Leads And Close More Deals Instantly — Without Spending A Dime On Ads

If you’re chasing new leads but struggling to convert them, this guide will change everything.

Most businesses don’t need more leads. They need to convert the ones they’re already getting.

Download now to discover:

🚀 The simple ‘Speed-to-Lead’ technique that increases conversions by 391%
🚀 How to follow up without being annoying (but in a way that closes more sales)
🚀 The one tweak to your business that will make your phone ring non-stop
🚀 And more…

📥 Get the full guide here: 

» 5 Simple Yet Powerful Techniques You Can Use To Capture More Leads And Close More Deals Instantly — Without Spending A Dime On Ads

📥 #2: The ReConnect Strategy

The Dead Simple Way To Schedule More Jobs Immediately

Most businesses are sitting on a goldmine of past customers and unconverted leads.
But they don’t have a system for re-engaging them.

That’s what the ReConnect Strategy is all about:

💡 You’re 1,400% more likely to sell to a past customer than a new lead.
💡 The exact emails and texts to send to past customers to instantly book more jobs
💡 How to automate the process so you never have to chase people down
💡 And more…

📥 Grab the strategy here: 

» ReConnect Strategy: The Dead Simple Way To Schedule More Jobs Immediately

📥 #3: The Local Visibility Trifecta Checklist

Your Step-by-Step Checklist to Dominate Local Search

Google searches bring in the hottest leads—but only if your business shows up at the top.

The Local Visibility Trifecta breaks down the three key things that get you ranked:

✔ Optimizing your Google Business Profile (most businesses do this wrong)
✔ Generating high-impact customer reviews (without begging for them)
✔ Website tweaks that make Google show you first

This is the exact system I use with clients to boost their online presence.

📥 Get your checklist here: 

» The Local Visibility Trifecta Checklist — Your Step-By-Step Checklist To Dominate Local Search

📥 #4: The 5-Star Growth Formula

How to Get More Google Reviews, Boost Your Rankings, and Win More Customers

Did you know that 93% of customers read reviews before making a purchase or hiring a business?

Also, businesses with more 5-star reviews rank higher on Google.

So one of your main goals should be to get as many good reviews as possible.

Check out the 5-Star Growth Formula if you want to:

⭐ Get more 5-star reviews—without begging customers for them
⭐ Automate the process so you never have to ask manually
⭐ Use AI to analyze reviews and uncover what customers really want
⭐ And more…

If you want more trust, more sales, and more Google visibility—this is your playbook.

📥 Get your copy of the guide here: 

» The ‘5-Star Growth Formula’: How to Get More Google Reviews, Boost Your Rankings, and Win More Customers

🎁 Bonus: Join My Free ‘Small Business Marketing Hacks’ Community

Get More Marketing Tips, Strategies, & Support for Free

I run a free online community (on Skool) where I share:

🔹 Exclusive marketing hacks for small businesses
🔹 Step-by-step video breakdowns of winning strategies
🔹 And more…

It’s completely free—and the goal is simple: Help your business grow.

🎁 Join for free here:

» Join the ‘Small Business Marketing Hacks’ community for free

What to Do Next?

Pick one. Download it. Start using it today.

🚀 Want more leads? Start with #1: '“5 Simple Yet Powerful Techniques You Can Use To Capture More Leads And Close More Deals Instantly — Without Spending A Dime On Ads”
📞 Need more booked jobs? The “ReConnect Strategy” is your shortcut.
📍 Want to show up on Google? “The Local Visibility Trifecta” will get you there.
⭐ Need more 5-star reviews? The “5-Star Growth Formula” is your playbook.

And if you want more hands-on guidance? Join my free Skool community.

No catch—just battle-tested strategies that work.

Hope this is helpful.

Talk soon,
Taylor "The Free Marketing Vault" Coffin

P.S. Quick ‘Thought of the Week’:

“Most businesses don’t need more leads. They need to stop losing the ones they already have.”

Thoughts on this week’s BizBoost Weekly?

I’d love your feedback! Click one of the buttons below:

• 🔥 Amazing! Can’t wait to try!

• 🤔 Useful, but not for me right now.

• 🙃 Could be better.

• 😅 Didn’t read it.

It was the early-20th century. Cigar smoke billowed through the air as some old dude in the UK leaned back in his brown leather La-Z-Boy, took another draw through his Dominican wrapped Churchill, and said:

"Perfection is the enemy of progress."

And he had a point. (Ol’ Winston that is. Hence the Churchill he was smoking. Anyway….)

Because full transparency... I didn’t have time to write the article I wanted to this week.

So I took a shortcut.

That shortcut? ChatGPT.

Does that make this week's issue worse?

I don’t think so. I still put thought into it. I still made sure it was useful. I just didn’t overthink it (too much at least). And I still edited like crazy.

The whole point is:

Done Beats Perfect—Every Time

Stop thinking everything needs to be perfect all the time. << Me talking to myself here

It's common to hesitate when starting a new project, waiting for the perfect moment.

Second-guess decisions, revising endlessly instead of moving forward.

Spending so much time planning that we never actually do the thing.

Meanwhile, the people who just start—who take action even when it’s not flawless—are the ones actually making progress.

So as long as you get it about 80% there (maybe even less, honestly). Do it. 

Because done beats perfect.

Every. Single. Time.

Repetition = Progress

Worried about not getting it right the first time? Thinking people will judge you?

Here’s the truth: no one is paying as much attention as you think.

People are busy. They forget. They move on.

That’s why consistent action is what actually builds success.

The more you show up, the more progress you make. And the ones who keep moving forward—even with imperfect steps—are the ones who win.

So even if your attempt isn’t groundbreaking… even if your effort isn’t flawless… even if your first try isn’t perfect…

If it moves you forward, it’s doing its job.

So take the next step. Keep moving. And win.

The most successful people aren’t the smartest, the most talented, or the most perfect.

They’re the ones who refuse to sit still.

Keep taking action, even when it’s messy.

That's how you win.

See ya next week,
Taylor Coffin

P.S. Want a super imperfect (but super helpful) guide to Get More Google Reviews, Boost Your Rankings, and Win More Customers on autopilot?

It's a DIY version of the exact process I use to get my paying customers more reviews

Just click here:

Thoughts on this week’s BizBoost Weekly?

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This week is going to be pretty quick detailed (I scratched that out because that was the original plan but I started writing and got way more in depth than originally planned—you’re welcome lol). But super powerful.

Let’s talk about how to turn your website into a conversion machine.

This past week I’ve seen several lousy websites.

Confusing… Too much random information… Broken buttons/links... No clear call to action... And even more.

A big problem with websites is that too many people focus on making them look pretty instead of making them do their job - capture leads and make you money.

It’s been proven over and over that ugly websites can (and do) convert better than fancy, pretty, image heavy websites. (But not just because they are ugly, of course)

If you want more proof of this, just do a quick google search. There’s plenty of examples backed by science and real world results.

Now I’m not saying go make your website ugly. I’m just saying that it’s the message, content, and intent that create a winning website — NOT pretty images and flashy layouts.

It all comes down to basic psychology.

So what exactly do you need to do to improve your website?

We’ll just cover the 80/20 for now. Meaning the 20% of your website you need to focus on to get 80% optimized.

This 20% can be broken into 3 main things. All 3 of these should be ABOVE THE FOLD:

1. Headline

The headline should be benefit driven and include your Unique Selling Proposition (USP). You can also include a subheadline to add more details or split it up if needed.

Take a look at my BizBoost Weekly subscribe page for example.

(Now I’m not saying this is perfect. Especially when this platform is limited on the layout —but only because they know simple works. But it’s a good example of including benefits and a USP in your headline.)

My benefit and USP are kinda lumped together:

“Grow your business without losing your mind.”

See how this is much better than saying “Subscribe to my weekly business newsletter”?

Here’s another example from a big name company, Discord (in case you don’t believe little ol’ me lol):

This example also shows you can be visually appealing while also optimizing for conversions

Notice the very benefit oriented headline that also includes their USP: “Group Chat That’s All Fun & Games”.

Then they use the subhead to provide more detail about what they do.

2. Call To Action (CTA)

Your call to action (or CTA) should usually be in the form of a button with a color that stands out. Red and blue are common button colors for this. It’s crazy, but certain colors are proven to convert better than others.

The text should be action driven and not generic.

For example: “Click Here For Your Free Instant Quote”

And not: “Submit”

Reinforce what your lead is doing by clicking the button.

Take Linktree for example: “Start my 30-day free trial”

If you’re a business that likes phone calls, I would also recommend putting another button up in the header with your phone number. A call button can also be your main CTA if you prefer, but most people don’t like talking on the phone these days. So an estimate form or some other offer usually works best for the main action.

3. Social Proof / Testimonials

Now include some reviews and/or trust symbols.

This can be in the form of google reviews from happy customers, industry awards you or your company has won, or big brands that you have done work for.

This can also be seen in Linktree’s landing page. It’s not above the fold, but the very next section is a scrolling bar of all the famous creators and brands that use their service.

(I just noticed the reviews banner on my Systomesh website is broken. Time to go fix that I guess)

And that’s basically the 80/20 of creating a better website landing page.

Of course there’s a ton more that can be covered on websites, but try out these main 3 using the screenshots above for inspiration and let me know how it goes.

Bonus

There are a few other things that can help your website performance I’m going to give honorable mentions to:

Chat Widget

Chat widgets can be AI assistants or live chat personnel that answer questions and book appointments or a simple lead capture form.

This basically gives your customers another option to show their interest in your business. Some people like clicking buttons and filling out forms. Some people like phone calls. Some people like chat widgets.

Popup

A popup can be used to showcase limited offers/discounts, offer lead magnets, provide more details/benefits, or as a one last attention grabber to get your visitor’s attention.

Popups can be triggered by exit intent or just timed.

A/B Testing

For further improvements, it’s best practice to continually A/B test everything.

I’ll probably cover this more in depth in a future issue.

But testing is one of the reasons HighLevel is so powerful. You can easily set up split tests and track the performance in real time.

I think that’ll do for now.

You have one week to implement before I hit you with the next tip.

Let me know if you want me to take a look at your website and make some recommendations.

See ya next week,

Taylor Coffin

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Ever feel like you’re doing everything right, but still can’t get the reviews you deserve?

You’re working hard, providing great service, and your customers love what you do. But when it comes to getting Google reviews, it’s like pulling teeth.

You ask, they say “Sure!”… and then… crickets.

I’ve been there too.

But here's the secret: It’s not about asking more, it’s about making it easy.

So let's make it as easy as possible:

First you're going to need to go grab your reviews link (it's in your google business settings - let me know if you need help finding it).

This link will bring customers straight to the review popup. Makes it as easy as possible for them.

Then you're going to need to use that link to your advantage:

• Create a Custom QR Code: You can literally hand your customers a QR code that leads directly to your Google review page. It's that easy. They scan, leave a review, and you’re done.

• Automate review requests: Set up Zapier (or a similar tool) to automatically send a review request right after the job is done. Your customer is happy, and this is the moment they’re most likely to leave a glowing review. No manual follow-ups needed. It all happens on autopilot.

This alone will help you get more reviews. But you can also include incentives for your customers to get even more reviews (be careful not to go against google's terms of service though)

My personal method is to donate a meal to Feeding America for every review I or a customer of mine receives. This has been working amazingly well.

That's it. Now you're getting a ton more reviews! But we're not done yet...

Now you can use these reviews to your advantage to boost online rankings. Which means more views, more calls, and MORE CUSTOMERS!

Here's how:

Respond to every review. Whether it’s a 1 star or 5 star review, responding to reviews is a huge trust booster.

It also shows Google that you care. And Google loves engagement. Which means Google will show your business to more people.

Plus, it gives you the chance to publicly show off your customer service. Which shows potential customers that you care.

Next, you'll want to showcase your 5 star reviews.

Post them to your website and social media. The more you show your happy customers, the more other people will trust you. Simple as that.

That's the gist of it.

But why so much info about reviews?

Well, Google uses reviews as a major ranking factor. More reviews mean better ranking, and better ranking means:

• More search results for your business

• More website visits

• More calls

• More customers

Many businesses spend thousands of dollars per month on fancy SEO tactics, beautiful websites, and more. But they overlook something as simple as getting more reviews. Which in turn help with SEO and some of the other stuff they're willing to pay extra for.

And you can fully automate this using Zapier and other similar tools to create a simple (yet super effective) system that works for you while you sleep.

Before you know it, your business is the one everyone’s choosing.

Ok, that was A LOT. Hope I didn't overwhelm you.

If you want a step-by-step detailed guide on how to set up a system like this, let me know and I'll send it over.

Thoughts on this article?

I’d love your feedback! Click one of the buttons below:

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Big Bad Wolf Devours A Fourth Little Pig Who Made His House Out Of Snow

The last couple of days were CRAZY here.

We got SIX inches of snow here in South Louisiana on Tuesday.

SIX.

INCHES.

That’s the most snow we’ve had in over 100 years. And if you’re from the South, you know—that’s not just snow. That’s pandemonium.

Now normally, snow down here is a joke.

Falls overnight. Gone by the next evening.

But this? This was different.

It snowed all day. "Blizzard" vibes.

My 4 year old daughter even asked to go outside and my wife said,

“No! Are you crazy?! It’s a BLIZZARD out there!”

So what did we do?

We went outside. Obviously.

Only after donning ourselves in proper snow attire for Louisiana:

PJ pants, a jacket, and socks for gloves. Obviously.

For my daughter at least. I still have my old snowboarding gear - so I was ok.

And that's the moment chaos ensued.

I asked my daughter,

♫ “Do you wanna build a snowman?” ♫ (Yes, I sang it Frozen style. Ain't no shame up in my game.)

She looked me dead in the eyes, grinned, and said,

“No. I’m gonna blow your house down.”

Then she STOMPED every snowman I tried to make. Like a tiny, giggling Big Bad Wolf (Tiny Angry Puppy?).

And when she wasn’t destroying my snowmen, she was nailing me with snowballs...

In the face!

Diabolical laughter followed yet again.

Meanwhile, our dog was running through the snow as if it was Scarface's desk. He was losing his mind. Also kept biting at my gloves like I was smuggling bacon in them.

Scarface's Dog in full force

Between fending off the Big Bad Wolf and the coked up German shepherd, I did a little skim boarding.

Yes, the kind that you do at the beach. (There was snow at the beaches along the gulf too, so it's fitting) I would've gotten my snowboard out. But the thing about South Louisiana is that it's basically as flat as Kansas. And I don't live near the levee.

It was chaos. Cold, snowy chaos. But the good kind. The kind that sticks with you.

Later that day, I decided to take my car around the block and do some sweet handbrake turns - I mean test out the new suspension I installed last weekend.

Enter Day Two.

The sun came out. The snow got a little sticky. So we decided it was time to make a proper snowman. The kind the Big Bad Wolf couldn't destroy.

(By the way, this time the "Big Bad Wolf" was wearing daddy's super oversized gloves. Beats socks though right?)

But before we could bask in our snowman-building triumph, my daughter hit me with another snowball while I wasn't looking. In the face of course.

As I rolled the ginormous (for south Louisiana) bottom portion for the snowman, my wife asked,

"How big are you gonna make that thing?!"

"Until it's too heavy to roll further.” And that’s exactly what we did. (Apparently I'm not THAT strong)

** Wait, what's that? **

THWACK!

Oh, just another snowball to the face. Followed by villainous cackling of course. Getting used to it at this point.

Anyway, three massive snowballs later (and one near back injury from lifting the middle one), we had a masterpiece.

Dreamy eyes made out of rocks. The cutest little carrot nose. PVC pipe arms with candy cane "fingers". And of course a corn cob pipe.

We named it "{{contact.first_name}}" (< see what I did there?)

[This part only makes sense in the email, but I left it to show you that I used personalization - which was a whole other BizBoost issue I did]

{{contact.first_name}} is glorious.

By the end of the day, a neighbor stopped by with her daughter to take a picture with our snowman.

Mission accomplished.

Not bad for a family who started Day 1 with a kid wearing socks on her hands because we don’t own snow gear.

Here's what I learned from all of this:

(Other than the fact that my kid has excellent aim... from 2 inches away at least)

1. Snow is underrated by most southerners.

2. Kids are mean.

3. Dogs are crazy.

4. Stories are underrated by most business owners.

Let me explain that last one real quick...

Are you still reading?

Thought so.

I mean you've already read 691 words up to this point.

And the reason you’re still reading this story is because people connect with people.

Your customers connect with YOU.

Not your business. Not your "brand". And definitely not your sparse, salesy, one-off social media posts that nobody sees.

It’s not about being perfect or professional all the time. It’s about being human.

Stories like this are what build trust. Stories have existed for millennia for a reason.

Because people don’t just want to know what you do. They want to know who you are.

When you share a story, it creates a connection. It shows your customers that you’re a real person, just like them.

(Hopefully you feel this way about me after reading this or I just proved I'm a straight up liar haha)

And here’s the kicker:

People buy from people they feel connected to.

Not from faceless brands. Not from cold marketing jargon.

From PEOPLE.

So go be people and see what happens.

Here’s how:

1. Tell your story.

It doesn’t have to be a snow day obviously. It could be the last funny thing that happened at work. Or something you learned while chasing your kids around. Or a random thought you had on the toilet.

Whatever it is, make it real.

2. Tie it back to your customers.

Show them why your story matters to them. How does it relate to what they’re going through? What can they learn from it?

This might seem contradictory since I just said to share YOUR story. But in the end, it's all about your customer. How can you help THEM? What benefit do THEY get?

Sure the story is about you, but transition it into THEM.

3. Be relatable. Be YOU.

Perfection is boring. Real is relatable.

Did you know 54% of the population reads below a 6th grade reading level?

Yup, it's true. Actually, a lot of famous writers write at a much lower reading level than you'd expect. Because they want to connect with people. And people can't and/or don't read complicated things.

This email came back at a 2nd grade reading level according to the Hemingway App. I try to make my stuff as easy to read as possible.

In fact, Trump speaks at a 4th grade level which is why he connects with so many people. Love him or hate him, his simplistic speaking works to his advantage.

So when your customers feel like they know you, trust you, and like you—they’re way more likely to do business with you.

But how do you actually create stories that connect with people?

Well I got a treat for you...

I "stole" this framework from one of my mentors and all-time marketing greats, Frank Kern.

He posted something in his group the other day that inspired this email.

If you want the exact framework Frank shared - the one I used to write this email — let me know and I'll send it over.

Catch ya later,

Taylor

P.S. Stories don't have to be long (like this email. In fact, I probably made this way longer than it should've been. But I wanted to share all the fun times I had in the snow)

Frank also mentions in his framework that stories don't have to be long.

Actually, the world's shortest story is only 6 words. And actually drives a ton of emotion:

"For sale: baby shoes, never worn."

I'm not crying.... you're crying

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It’s happening! Skynet is here, and AI is going to destroy us all.

I know, I know - it sounds like some terminator stuff at first. Like we're all gonna be bowing down to our robot overlords soon.

But look, it's not like that at all... yet.

AI isn't out to steal your job or take over your life.

It's actually here to make your life a whole heck of a lot easier. Especially if you're hustling hard with your own business.

This isn't some far off sci-fi future we're talking about here. This is happening right now - in real time. And it's really not as complicated as it seems.

When you first hear about AI, it sounds like it's gonna be super technical and confusing. Like you need a degree in computer science just to use it.

But that's not the case at all.

We're talking about tools like ChatGPT, Gemini and other AI language models. They're designed for regular folks like you and me... NOT just the tech geniuses.

You don't need any fancy coding skills or really even need to be tech savvy at all to use these AI tools to your advantage.

If you can type out a sentence. You can use AI. It's that simple.

"But Taylor, this sounds intimidating."

I hear you. But trust me, it's not. In fact, AI can make running your business so much smoother and easier - if you know how to use it right.

The big secret to making AI work for you comes down to the prompt. More on that below.

(BTW, I use AI to help me with this newsletter each week. As long as you use the right prompt, and do a little editing of the output, AI is a huge help. In my case for this newsletter, the brainstorming that ChatGPT helps me with is HUGE.)

This Week’s Plan:

Step 1: Realize that AI isn't trying to take over your business. It's here to streamline things for you. You don't need to be some tech mastermind to get it to work.

Step 2: Learn how to communicate with it. That's really all you gotta do.

Why it Works:

Think of AI like a super eager assistant who's always ready to jump in and help out - but only if you give it really clear and specific instructions. Vague stuff just won't cut it.

Here's what I'm talking about:

• Vague Prompt: "Yo, help me market my biz."

• Good Prompt: "Act as an expert social media marketer and copywriter. Write me a Facebook post to connect with my followers. I don't want to sound salesy. But we do have a killer 20% off sale this weekend. Make the post casual and friendly like a "bar conversation". Include value in the post like tips or tricks to help people out even if they don't buy our service. This post will be geared towards [your target market here, example: home owners who seriously need a break]. Include a soft pitch at the end for the 20% off sale [or whatever your offer is - optional]. Ask me questions about my business until you feel like you have enough info to write a super engaging post."
  
  Then answer the questions about your business so it knows how to spit out some good content.

  
  When you give AI that kind of specific direction, it delivers big time. It's like having an extra set of hands or a clearer mind to help you out. And who doesn't want that?

How to Make it Happen:

I'm gonna give you three insanely simple ways to start using AI in your business right now:

1. Crank Out a Week's Worth of Facebook Posts in Like 2 Minutes
   
   Ask AI: "Hey, write me 7 Facebook posts promoting my [product/service]. Make each one feel different - like funny, heartfelt, educational, whatever."
   
   Don't forget to use more detailed prompts like I showed above.

2. Get More Reviews with Less Hassle

• Request reviews from happy customers:
  
  "Write a friendly email asking my happy customers to leave me a Google review. Keep it casual and personal." (Again, add to the prompt like I mention above)

• Review Response:
  
  "Help me reply to a 3-star review where they mentioned slow service. Be understanding, own up to it, and invite them to give us another shot. Here's the review I got: '[copy and paste the review here]' "

• Brainstorm Local Marketing Like a Boss
  
  "Gimme 5 creative ideas for a [business type] to bring in more customers during [specific season or event]."

What to Do Right Now:

Here's what you can do like right this second:

1. Think of one thing you've been putting off - like writing a social media post or asking for reviews.

2. Open up your go-to AI tool (ChatGPT is awesome for this).

3. Try out this prompt: "Write me a fun, engaging Facebook post about [your offer]. Make it super friendly, easy to read, and entertaining." And add more detail to the prompt as mentioned above.

The magic is in the details, my friend. Be specific and you'll get amazing results.

Why This Matters:

AI isn't trying to replace you. It's here to save you a ton of time. To help you focus on the stuff you actually want to be doing in your business. Not the boring, time-sucking parts.

You don't need to become an AI expert overnight. Just start small. Pick one task and ask AI to help you out with it today.

You might be blown away by what it can do for you.

Catch ya later,

Taylor "AI is My New Best Friend" Coffin

P.S. If you need some killer prompt ideas or have any questions about using AI, just hit me up. I've got a ton of examples that'll save you time and a lot of headaches.

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Ever notice how dating is WAY harder than hanging out with someone you're already with?

(Stay with me here...)

Same thing happens in business.

We spend countless hours chasing new customers when our "sure thing" is sitting right there in our contact list.

Think about it: These folks already know you. They trust you. They've given you money before.

And here's the kicker: It costs about 5-7x more to attract a new customer than to keep an existing one.

But Taylor, I don't have a subscription service...

Doesn't matter! Here's why...

This Week’s Plan:

Start treating your past customers like the goldmine they are.

Here's the deal: Whether you're chasing down unpaid invoices or drumming up new business, your existing customers are your fastest path to cash.

And unlike that awkward first date small talk, you already know what makes them tick.

Why it Works:

Remember that whole "know, like, and trust" thing everyone talks about?

Your past customers have already checked all those boxes. They're basically sitting there waiting for you to make the next move.

Plus, happy customers tend to spend 31% more than new ones. (Yeah, that's a real stat. Wild, right?)

How it Works:

Let's break this down by business type:

Service Business? Easy mode.

Reach out about booking their next appointment, maintenance check, or seasonal service.

One-time Products? Here's where it gets fun:

• Offer complementary products they might need (cross-sell)

• Create a VIP customer discount program

• Share exclusive "past customer only" deals

• Ask for referrals (they already like you, remember?)

Project-Based Business? Think:

• Annual reviews or check-ins

• Upgrades or maintenance packages

• Related services they might need

The Action:

1. Pull up your customer list (yes, right now)

2. Pick 5 past customers you haven't talked to in a while

3. Send them this simple message:

"Hey [name], just checking in! Wanted to see how everything's going since [last service/purchase]. Got any questions or need any help?"

That's it. No fancy pitch. No hard sell.

Just show them you remember them and care about their success.

Why This Matters:

Listen, getting new customers is great. But ignoring your existing ones? That's like constantly swiping on dating apps while sitting next to your wife on the couch.

Don't be that business.

Talk soon,
Taylor Coffin

P.S. Don't forget to grab your free QuickReview code. It’s a great way to get more reviews. More reviews mean that even new customers start to like and trust you before you even talk to them.

I'll send you a digital copy as well as a physical QR card in the mail. Just fill out this quick form and I'll get started on it for you.

Thoughts on this week’s BizBoost Weekly?

I’d love your feedback! Click one of the buttons below:

• 🔥 Amazing! Can’t wait to try!

• 🤔 Useful, but not for me right now.

• 🙃 Could be better.

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You ever get that feeling of “I’ll start tomorrow” when it comes to your business?

Maybe you’ve been thinking about sending those emails, posting on social media, or asking for reviews—but something always holds you back.

Here’s the thing: Tomorrow never comes (or dies according to James Bond).

You can wait for the perfect moment—but if you do, you’re gonna be waiting forever.

I’ve been there, and I can tell you: the perfect moment doesn’t exist.

So here’s my advice for 2025: Stop overthinking it and just take the first step.

Oh yeah, and happy new year!

This Week’s Plan:

Stop waiting for everything to be perfect. Just do it (maybe Nike is onto something).

You know the deal...

You’ve got a million ideas floating around, but something always seems to hold you back...

Maybe you’re waiting for the "perfect time" to post on social media, send that email, or ask for reviews.

Guess what?

There is no perfect time.

The perfect time is now.

Stop planning and start doing. It doesn’t have to be flawless. It just has to happen.

Why it Works:

There’s no secret formula to success—it’s about taking action.

Perfection is a myth.

Waiting around for everything to align perfectly? That’s the fastest way to get stuck.

Taking action, even if it’s messy (like a lot of my stuff), builds momentum.

And momentum? Well, momentum leads to results.

How it Works:

Let’s say you’ve been thinking about asking your customers for reviews but keep hesitating.

It feels a bit awkward, right? The thought of it just doesn’t feel smooth.

Here’s the deal: Just ask.

“Hey [name], we’d really appreciate your feedback. Click here to leave a review!”

That’s it. Easy. Don’t overthink it.

And if you want it to be even easier, I'll make you a free QuickReview code so your customers can scan and be taken straight to your review link. It’s the no-hassle way to collect reviews in seconds.

The Action:

Here’s what you can do today:

1. Post something on social media—It doesn’t have to be perfect. Just share something helpful or real and hit publish.

2. Send that email or text—Stop wondering about the wording. Just ask for the review, share a tip, or send out an offer.

3. Get your free QuickReview card—Make it dead simple for your customers to leave reviews, and watch them roll in.

The key? Action.

Forget perfect—just send it.

Why This Matters:

You don’t need everything to line up perfectly.

It’s the small, consistent actions that add up and lead to big results.

Take the first step, and let the rest follow.

Talk soon,
Taylor "Just Send It" Coffin

P.S. Don't forget to grab your free QuickReview code. I'll send you a digital copy as well as a physical QR card in the mail. Just fill out this quick form and I'll get started on it for you.

Thoughts on this week’s BizBoost Weekly?

I’d love your feedback! Click one of the buttons below:

• 🔥 Amazing! Can’t wait to try!

• 🤔 Useful, but not for me right now.

• 🙃 Could be better.

• 😅 Didn’t read it.

Not subscribed yet?

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This worked much better via email, as you can imagine lol

Merry Christmas! 🎄

A day late, I know. But I hope you had a great Christmas and are enjoying some well-earned time with friends and family—and maybe a few too many holiday treats and/or drinks.

Before the year winds down, I wanted to share a little gift with you: a tip that’ll make your emails and texts stand out like the star on top of the tree.

This Week’s Plan:

Use personalized images to grab attention and boost engagement in your customer communications.

Exactly what I did my opening photo (even though that photo's from last year - but we didn't really do pictures this year.)

With tools like Nifty Images (it's completely free for up to 10,000 opens), you can automatically customize your images with your customers’ names or other details.

Imagine sending a review request where the image says:

“Thanks for choosing us, [name]!”

Or a holiday greeting in your weekly newsletter with a photo of your family that says:

“Merry Christmas, [name]!”

(See what I did there? 😏)

This kind of personal touch gets noticed—and remembered.

Why it Works:

• Personalized emails generate 6x higher transaction rates AND REVENUE than generic ones. (Source: Experian)

• People are wired to pay attention when they see their name—it creates an instant connection.

• Custom images are more engaging and memorable, making your message stand out in crowded inboxes.

How it Works:

Let’s say you just wrapped up a job and want to ask for a review.

Instead of sending a boring, plain-text email, you send this:

A photo of you holding a sign that says: “Thanks, Taylortestemaillist! We'd love your feedback—click below to leave a review!”

The image is automatically personalized for each customer, so it feels like it was made just for them.

This makes the email feel special, and customers are far more likely to engage with it.

With tools like Nifty Images, this kind of personalization is super easy to set up—and you can use it in texts, too!

The Action:

Here’s how to get started:

1. Sign up for Nifty Images (or a similar tool):

   • Upload a photo of yourself (or your team) holding a blank sign or message board.
     

2. Create Your Personalized Image:

   • Use the tool to add placeholders for customer names or other details.
     

3. Add It to Your Emails and Texts:

   • Include the image in review requests, holiday greetings, or even promotional emails.
     

4. Test It Out:

   • Send it to yourself first to see how the personalization looks, then start wowing your customers!

(You will need some sort of CRM, ESP, or something like that to automatically fill in the name field. I use HighLevel for this.)

Why This Matters:

In a world of copy-paste messages, personalization sets you apart, [name].

When customers feel like you’re speaking directly to them, they’re more likely to respond—and more likely to remember your business.

Take a few minutes this week to experiment with personalized images.

It’s a simple way to add some magic to your customer communications and boost your engagement.

Talk soon,
Taylor "BizBoost Weekly" Coffin

P.S. I now include these style personalized images in all review request emails and texts for my 5 Star Authority Engine customers.

If you're interested, I'm doing a 14 day free trial that includes:

- Automatic email and sms review requests after each job is complete/sale is made. These emails/texts include the personalized image we just talked about.

-A meal donated to Feeding America for every review you get. I track this myself and handle everything for you.

- Custom QR code for you to use in person to get more reviews.

- I've also put some special tweaks that increase not only your chance of getting way more reviews, but also more 5 star reviews — without going against Google’s policies

- Custom dashboard and biweekly report so you can track every detail about your online reputation

- Automated posting of all 5 star reviews to your website and Facebook and/or Instagram

- Automatic responses to all reviews

If you want more reviews for your business - guaranteed - free for 14 days, then click below:

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I’d love your feedback! Click one of the buttons below:

• 🔥 Amazing! Can’t wait to try!

• 🤔 Useful, but not for me right now.

• 🙃 Could be better.

• 😅 Didn’t read it.

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Easiest Way to Get More Google Reviews for Free:

Have you ever noticed how much easier it is to get something done when it’s right in front of you?

That’s exactly why this week’s tip is going to make asking for customer reviews easier than ever—and more effective, too.

Let’s talk about using QR codes to get more Google reviews.

This Week’s Plan:

Create a QR code that takes customers straight to your Google review page.

Then, use it where it matters most:

• Print it on invoices and receipts.

• Add it to your business cards.

• Save it to your phone so you can show it to customers on the spot after the sale.

• Make a sign and set it at your checkout counter.

Why it Works:

Timing and simplicity are key.

• 20% of people say they were not prompted to leave a review in the past 12 months. But 19% of people that were asked left a review every time. And 26% left a review more than half the time they were asked. So if you aren't asking, you're missing out on a ton of reviews! (Source: BrightLocal)

• QR codes make it effortless—customers just scan and go directly to your Google review page.

• Simplifying the process removes friction, so there’s no "I’ll do it later" excuse.

How it Works:

Imagine this:

You’ve just completed a job or made a sale. The customer is happy and singing your praises.

Instead of hoping they’ll remember to leave a review later, you pull out your phone or hand them a business card with a QR code.

“Hey, I’d love your feedback. Just scan this, and it’ll take you right to my Google review page. It only takes a minute!”

Most people will happily oblige because you’ve made it dead simple for them.

This works so well because you’re catching them in the moment, while their excitement is fresh and you’re still top of mind.

The Action:

Do this now before you forget:

• Create Your QR Code:
  Use Canva (or any QR code generator) to create a QR code that links directly to your Google review page.
  
  I just made a video yesterday showing you exactly how to get your review link and create the QR code. It's only 6 minutes long:
  
  - Watch on Youtube
  - Watch in the Small Business Marketing Hacks Skool group
  

  Or I’ll even make you one for free. Just click the button below ↙️
  

  Get Your Free QuickReview Code Now!

• Use It Strategically:

  • Print it on receipts, invoices, and business cards.

  • Save it as an image on your phone for easy sharing. Or make it your phone background.

  • Stick it on a small sign at your checkout counter or service desk.
    

• Ask for Reviews in the Moment:
  When the job is done, say:
  “If you’re happy with my work, I’d really appreciate a quick review. Just scan this—it only takes a second!”

Why This Matters:

Google reviews are one of the most powerful tools for building trust and attracting new customers.

• Businesses with 4+ star ratings attract nearly 3x more customers than those with a 3 star rating. (Source: BrightLocal)

• 50% of customers trust online reviews as much as personal recommendations. (Source: BrightLocal)

• Consistently asking for reviews helps you outpace competitors who aren’t proactive.

Take a few minutes this week to set up your review QR code—it’s a small step that will have a big impact.

Talk soon,
Taylor "BizBoost Weekly" Coffin

P.S. The top three methods for asking for reviews are: email (32%), in-person (28%), and via social media (27%).

I created a super awesome automated email and text Google review system I call the “5 Star Authority Engine”. If you'd like to try it completely free for 14 days, click below:

Scan the QR code below if you liked this issue and wouldn't mind leaving me a review on Google 🙂

Or Click Here

See what I did there? 👆

Thoughts on this week’s BizBoost Weekly?

I’d love your feedback! Click one of the buttons below:

• 🔥 Amazing! Can’t wait to try!

• 🤔 Useful, but not for me right now.

• 🙃 Could be better.

• 😅 Didn’t read it.

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Have you ever looked around and thought:

"Man, some folks just have it EASY. Their business is blowing up and they're not even breaking a sweat!"

Meanwhile, you're hustling your face off.

Burning the midnight oil. And barely keeping the lights on.

What gives?

Well... It's not about luck.

And it sure as heck isn't about working harder. (You're already working plenty hard, amigo!)

It's about making small, strategic tweaks. The kind of tweaks that take like 2 minutes to do but pay off in spades.

It’s just like racing cars.

See, the winners aren't just stomping on the gas pedal. They're making itty-bitty adjustments.

Braking a split-second later…

Taking a slightly better line...

Finding tiny improvements that stack up to a big ol' W.

And that's EXACTLY what I'm gonna show you how to do in your biz this week.

We're gonna make a few small tweaks that'll have you growing like crazy - without working any harder.

So buckle up and let's hit the gas on this thing:

This Week’s Plan:

Take 30 minutes this week to focus on improving one small area of your business.

Here are some ideas:

• Your follow-up process: Are you reaching out enougqh?

• Your reviews: Could you ask a happy customer for feedback?

• Your online presence: Is your Google Business Profile up-to-date?

Pick one and focus on tweaking it.

Why it Works:

Tiny, consistent improvements lead to compounding results.

• 391% higher conversions happen when you follow up within one minute of lead generation. (Source: InsideSales)

• Businesses with 4+ star reviews attract 12x more customers than those with lower ratings. (Source: BrightLocal)

• Incremental gains in your processes can multiply your revenue over time.

How it Works:

Think of your business like a racecar.

Winning doesn’t come from overhauling your entire car mid-race.

It comes from fine-tuning the little things—like braking a bit later, finding better lines, and shaving off those tenths of a second.

In business, it’s the same:

• Add a follow-up email.

• Update your Google Business Profile.

• Ask for one more customer review.

These tweaks might feel small, but they’re the stuff championships are made of.

The Action:

Here’s exactly what to do this week:

1. Pick One Focus Area: Identify one thing that could use a little love—whether it’s follow-ups, reviews, or your online presence.

2. Make One Small Change: Examples:

   • Send a second follow-up email a day or two after the first.

   • Ask a loyal customer for a Google review.

   • Refresh your business profile with new photos, an updated description, or a new post.

3. Track the Results: Watch how this adjustment plays out over the next week.

Why This Matters:

Small tweaks might seem like no big deal, but over time, they snowball into big wins.

Just like finding the perfect line on the track leads to faster laps, making small improvements in your business adds up to major growth.

Take 30 minutes this week to make your tweak. Then hit reply and let me know how it goes—I’d love to hear about your progress!

Talk soon,
Taylor "BizBoost Weekly" Coffin

P.S. Got questions about what to focus on? Hit reply—I’m here to help!

Your business when you implement small consistent actions 👆

Thoughts on this week’s BizBoost Weekly?

I’d love your feedback! Click one of the buttons below:

• 🔥 Amazing! Can’t wait to try!

• 🤔 Useful, but not for me right now.

• 🙃 Could be better.

• 😅 Didn’t read it.

Not subscribed yet?

Click below to make sure you don’t miss any future issues: