5 years ago, I'm at my first pitch competition and an investor asks: "What is your business?"

My brain freezes.

Then for the next five painful minutes, I ramble about features and technical details while he zones out and then moves on to other founders. (who can explain what they do in one sentence)

That moment taught me this:

If you can't clearly explain how you help people, you'll struggle to get customers, investors, or anyone to care.

The founders who got funding that night had one thing I didn't: clarity.

A business helps someone solve a specific problem. That’s it!

I created an easy way for you to sound like a Pro every time you answer the question “what does your business do?”

Use it:

• with Investors

• customers

• suppliers

• on a Sales Page

• in Person

• in an email

• social Media

I call it the 1-Sentence Elevator Pitch:

Fill in the blanks:

I help [TYPE OF PERSON] who struggle with [SPECIFIC PROBLEM] achieve [SPECIFIC OUTCOME] in just [TIMEFRAME] without [THING THEY FEAR/HATE]

Examples:

Service Business:

• I help busy moms who struggle with meal planning create a full week of healthy meals in just 2 hours without spending all Sunday in the kitchen.

• I help small business owners who struggle with Google reviews achieve 20+ five-star reviews in just 2 weeks without feeling sleazy.

Ecommerce:

• We help busy professionals who struggle with finding quality workout clothes get a complete athletic wardrobe in just one order without trying on 20 different styles.

• We help coffee lovers who struggle with inconsistent morning coffee get café-quality espresso at home in just 5 minutes without barista training.

SaaS:

• We help small business owners who struggle with tracking expenses have organized finances in just one click without hiring a bookkeeper.

• We help sales teams who struggle with following up on leads achieve 40% more closed deals in just 60 days without manually tracking every prospect.

Now YOUR turn:

Your One-Sentence Elevator Pitch":

I am going to say this over and over.  Do not overthink this.

Action > Perfection.

Hit reply and let me know your “I help” statement!  Love seeing this come to life..

Talk soon,

Noemi 

I’ve never shared this before..

Read to the end and you’ll notice something interesting.

Most "day in the life" posts are either overly polished or completely fake. This is the real deal, my actual day, unfiltered.

7:00 AM - My alarm goes off, but I'm already half awake. Twelve years of entrepreneurship has trained my body to wake up ready for action. I fire up the espresso machine.

7:15 AM - Now for my daily financial ritual. I settle into my kitchen table with coffee and pull up my financials (I use YNAB app). Personal checking, business accounts for both companies. I review it all. Every single day.

(I've hacked consistency by pairing my financial review with my love for coffee. When you link a new habit to an existing daily ritual you love, it becomes a habit.)

Three transactions to categorize. Takes maybe 5 minutes. When you're running multiple income streams, you need to know exactly where every dollar flows.

Note: I only track operating expenses and leave COGS to the accountants in QuickBooks for my product business. I use Profit First methodology to manage my cash flow.

7:30 AM - Still sipping my coffee. Time for calendar review. Two things: check my meetings, then add any TO DOs to today's calendar. Today looks manageable: team meeting at 11, EO prep at 2pm, approve LinkedIn content ideas. I add in drive time, lunch and workouts.

7:45 AM - Dog walk and quiet time. My giant schnauzer is already at the door, tail wagging like this is the best thing ever. We do our 20-minute loop around the park. This is when my brain shifts from tactical to strategic thinking. No phone, no podcasts, just me, the dog, and whatever ideas surface.

Today I'm processing last night's EO call about subscription models. Could we add recurring revenue to our industrial water business? The dog investigates every tree while I mentally sketch out a potential maintenance service offering.

8:30 AM - Breakfast and notifications. Usually eggs and toast or oatmeal while scanning notifications. My content manager posted at 5am on LinkedIn. 147 comments already. The audience loves authentic founder stories lately.

9:00 AM - In my home office, start the day. Decision time: which fire needs attention first? Content manager sent post ideas for review, there's a $12K fulfillment issue, ops manager Slacks that we got a new Lovable sponsor deal, and last week’s app idea is still bouncing around my head.

9:30 AM - After guiding my team to put out fires, I open Lovable and start sketching a founder productivity tool. There's something magical about building when your brain is fresh.

11:00 AM - Team standup. Last week's metrics: 23 new leads, $47K closed orders, 155 new newsletter subs, 1,985 new LinkedIn followers, 3 new brand sponsorships closed. We identify cracks in the foundation BEFORE they become problems. Leads from SEO dropped again, we note it and add action items to fix it. Everyone on the team is clear on their weekly actions, no blockers. Let’s go.

11:30 AM - Full flow state. Writing functions in Blink for my new digital course for founders. This is my favorite kind of creativity - building something that is totally in my zone of genius.

12:30 PM - Lunch, then LinkedIn strategy session with my content person. Planning next week's theme: "What they don't tell you about 7-figure businesses." I share war stories, she polishes them into scroll-stopping content. We use Stanley AI to analyze and write amazing posts.

2:00 PM - Tomorrow I'm presenting my business case study to eight other founders. These aren't networking events, these are my people who understand payroll weight, decision loneliness, and revenue milestone adrenaline rushes. EO is my peer to peer network of the people that truly have my back and vice versa.

3:00 PM - I manage my energy by preparing for my afternoon slump with cardio. Peloton HIIT workout. 20 minutes, feeling energized again.

3:30 PM - Recording video for module three of my founder course: "Ship Ugly: Create a business in 30 days."

5:00 PM - Get ready for tonight's EO event to see Colin O'Brady speak (the guy who walked through Antarctica alone - 11 world records, was on Joe Rogan).

6:00 PM - Founders gather at the venue. We chat, have dinner, then listen to Colin's talk about mental and physical discipline. Best talk I’ve heard all year!

Watch his Joe Rogan interview here:

8:45 PM - Home, my husband and I debrief over tea, what resonated from Colin's talk about mental discipline and how it applies to our businesses and life.

9:30 PM - I get ready for bed and protect my 8+ hours per night. Quality sleep is non-negotiable.

Here's what you probably noticed: I don't actually "do" much.

At least on the surface. I don't have back-to-back meetings. Just one weekly team call. I'm on Slack daily with my team, but mainly I do things I enjoy.

What I delegate:

• Update KPIs

• Lead generation

• Content creation

• Customer service

• Reconcile Quickbooks

What I actually do:

• Create initiatives, then give them to specialized people to own

• Support, train, and remove roadblocks for my team

• Implement systems, processes and AI automations

• Weekly health check of my business through KPIs

• Solve problems that bubble up to my level

• Launch new initiatives and experiments

• Create long and short-term goals

• Strategy to help us reach them

That's it.

The breakthrough happened when I realized my job isn't to work IN the business, it's to work ON the business. My highest value isn't in execution; it's in vision and strategy.

*Quick note: I used to do everything myself - talking to customers, making sales, packing orders. (and loved being hands on) But that only works in the early phase and at some point you become a bottleneck. To scale, you'll have to let go and automate.

Here are the top lessons that actually changed everything:

Lesson #1: Your morning 60 minutes set the foundation. Coffee + financials + calendar + dog walk (quiet time) for me. When I nail this foundation, everything flows.

Lesson #2: Habit stack the hard stuff with things you already love. I've cracked the code on consistency by pairing my financial & calendar review with my coffee addiction. When you link a new habit to an existing ritual you love, it becomes automatic.

Lesson #3: Know your numbers daily, not quarterly. Five minutes of finance review creates clarity. You can't make good decisions without good data, and you can't get good data without daily habits.

Lesson #4: Energy management > time management. That 3pm workout isn't just about fitness, it's about recharging when I know I'll hit a wall.

Lesson #5: One quick weekly team meeting. Get your team on the same page, remove blockers and get the whole team to focus on the weekly goals.

What's your highest leverage daily habit? Hit reply and tell me.

Talk next week,

Noemi

Ever feel like you’re doing everything - and still not getting where you want to go?

Yeah. Me too.

I used to think the answer was to do more. Work harder. Add another project. Say yes to every opportunity.

Because that’s how you succeed, right?

But at some point, I realized:

I wasn’t building a business. I was building a treadmill.

I come from a family of high-achievers.

My dad has a PhD. My aunt was a top-tier lawyer.

From a young age, I picked up the message loud and clear:

If you want to be valued, you’d better be successful.

So I chased the next thing.

Then the next.

Degrees. Milestones. Launches. Recognition.

I wore busyness like armor.

Every win gave me a high.

Every new project made me feel important.

But slowly, I noticed something.

Doing nothing made me anxious.

If I wasn’t producing, I felt like I was wasting time.

Like I was falling behind.

So I kept going. Until I burned out, again.

Only this time, rest didn’t fix it.

Here’s what finally clicked for me:

I don’t need more surface level tasks, I need depth and focus.

The real shift is learning to focus on what actually matters and letting the rest go.

Here’s the tried and the 5-step process:

1. Dump Everything Out

Grab a piece of paper or open a doc.

Write down everything on your plate.

• The side project you’re half-invested in

• That new business idea that’s going nowhere

• The low paying extra client work you took on

• The 10 podcasts you have on your to do list

Get it all out. If it takes time or energy, it counts.

2. Ask: What’s It Costing You?

Time is the obvious one.

But also ask:

• Does this drain or energize me?

• Is it pulling me away from what I really want to build?

• Am I doing it out of excitement, or fear of missing out?

Spoiler: most of my list was costing more than it was giving.

3. What’s Actually Worth It?

Now look at what’s paying off - not just financially.

Ask yourself:

• Is this helping me grow in the direction I want?

• Does it align with what I actually care about?

• Would I choose to do this again if I wasn’t already committed?

If the answer is no… you know what to do.

4. Cut Ruthlessly

This is where it gets real.

• Cancel the stuff that doesn’t matter

• Wrap up the loose ends

• Hit pause on anything that can wait

Doing less doesn’t mean lowering the bar.

It means raising your standards for what gets your energy.

5. Plan Like a Human, Not a Robot

I used to set goals like I had unlimited time and zero emotions.

Now I plan for reality:

• How many focused hours do I actually have this week?

• What’s my energy like right now?

• What season of life am I in?

I don’t need to be superhuman. I just need to be realistic.

When I finally cut the clutter, something wild happened:

I didn’t become less productive.

I became more focused.

• I finished what I started

• I stopped second-guessing everything

• I finally had space to think again

Doing less helped me create more momentum than years of overachieving ever did.

Start by asking:

What are the 3 goals I can focus on this year?

Because it’s not about doing everything.

It’s about doing what matters, and letting that be enough.

Till next time,

Noemi

P.S. Starting a new business? Check out my community, where we build businesses the smart way. Join a community of like minded founders.

Hi friends,

Thanks for reading my newsletter! Love this topic, it’s so important.

Reaching $1 million in revenue might sound out of reach, but it all comes down to simple math.

You could hit $1 million with 10 big customers or 100,000 small ones.

To make this simple, let’s break it down into five customer categories: Titans, Builders, Growers, Seeds, and Sparks. Each requires a different strategy for growth.

Titans (10 Customers Paying $100,000 Each)

💡 Enterprise Sales Strategy

To land Titans, you need to sell to large businesses or organizations with deep budgets. This requires:

Relationship building – Enterprise clients need trust. Attend industry conferences, network, and leverage referrals.

Customized solutions – Tailor your offering to their needs. Think in-depth proposals, demos, and dedicated support.

Long sales cycles – Be prepared for months of negotiations. Experienced sales needed to manage selling to 2 people. The User and the Buyer.

🚀 Best for: B2B SaaS, enterprise software, high-end consulting

Builders (100 Customers Paying $10,000 Each)

💡 Mid-Tier Sales Strategy

For Builders, your focus should be on scalable sales processes:

Sales – Use calls and demos to convert warm leads.
Marketing – Target specific industries with personalized content.
Webinars & case studies – Showcase customer success stories to build credibility.

🚀 Best for: Niche SaaS, B2B services, coaching programs

Growers (1,000 Customers Paying $1,000 Each)

💡 Small Business & Consumer Strategy

Scaling to 1,000 customers requires inbound marketing and retention:

Content marketing – Blogs, videos, and courses attract potential buyers.
Recurring revenue models – Subscriptions and memberships provide consistent income.
Email campaigns – Nurture leads and convert website visitors into customers.

🚀 Best for: SaaS, membership sites, premium courses

Seeds (10,000 Customers Paying $100 Each)

💡 Scalable Strategy

To reach 10,000 customers, focus on affordable, high-volume products:

Social media ads – Facebook, Instagram, or TikTok ads can drive traffic at scale.
Affiliate programs – Leverage influencers and partners to promote your product.
Upsells & bundles – Offer premium add-ons to increase revenue per customer.

🚀 Best for: E-commerce, digital courses, software tools

Sparks (100,000 Customers Paying $10 Each)

💡 High-Volume, Low-Ticket Strategy

If you’re selling to 100,000 customers, you need reach and virality:

Free content + ads – Build a massive audience on YouTube, blogs, or social media.
Microtransactions – Sell templates, e-books, or digital assets at a low cost.
Viral marketing – Create a product with shareable features or “powered by” branding.

🚀 Best for: Content creators, digital downloads, ad-supported businesses

How to Choose the Right Model

📉 Selling a low number of units at a low price isn’t profitable.
📈 Selling a high volume of units at a high price isn’t realistic.

Common mistakes I see:

If you're targeting small startups (Seeds), high-cost salespeople and demos won’t be sustainable.

If you're focused on large enterprises (Titans), social media ads won’t convert them, you need relationship based sales.

💡 Find the right balance between pricing, volume, and customer type. Choose a strategy that fits your strengths and your market.

Try This Today:

1. Look at your current pricing, which category do you fall into?

2. Map out your growth strategy based on your customer type.

3. Focus on one scalable acquisition channel that fits your model.

Till next week,

Noemi

You don’t quit because you’re lazy. You quit because your brain is wired to choose comfort now over success later. 

• You dip into it your savings plan for “urgent” expenses.

• You stop the gym after two weeks when you don’t see results.

• You lose momentum on a project when the initial excitement fades.

This isn’t a discipline issue. It’s biology.

Your Brain Doesn’t Care About the Future.

Imagine I offer you $100 today or $200 in a year. You’ll probably take the money now even though waiting makes more sense.

That’s present reward bias. Your brain massively undervalues future rewards and overvalues present rewards.

This is why:

→ Crash diets fail. You don’t feel the benefits instantly, but junk food tastes great right now.

→ Side hustles stall. Early progress is slow, and working 12-hour days for a “future reward” is hard.

→ Investing feels impossible. A $500 “must have” item today feels better than a vague “comfortable retirement” decades from now.

Your brain isn’t designed to wait. So instead of fighting it, hack it.

How to Trick Your Brain Into Long-Term Wins 

1. Make progress visible

📉Why most goals fail: If progress is slow or invisible, your brain assumes nothing is happening. 

✅ Fix: Create a system that gives you a visible win immediately.

→ Fitness: Track the number of workouts completed. After each session, mark it on a giant calendar. Your brain sees success.

→ Sales Teams: Gong for deals closed. Reps see real-time progress instead of waiting for monthly results.

→ Writing: Use a word count tracker that rewards you every day you hit your goal.

Real-world example: Jerry Seinfeld marked an X on a calendar every day he wrote a joke. The streak became the motivator.

2. Attach an intentional dopamine hit to every task

📉 Why most people fail at consistency: Hard work has delayed rewards. Your brain quits before seeing results.

✅ Fix: Pair every hard task with an immediate dopamine hit.

→ Struggle with deep work? Only drink your best coffee when writing or coding.

→ Procrastinate workouts? Only watch your favorite guilty-pleasure show while on the treadmill.

→ Avoid cold outreach? Set a rule: every 10 sales calls = one small reward (even just a walk outside).

Real-world example: James Clear wrote Atomic Habits by tying writing to his favorite tea. No tea, no writing.

3. Sell instant rewards, not future success

📉 Why customers abandon your product: Selling long-term benefits is too abstract. 

✅ Fix: Show instant value.

→ Bad marketing: “Become a great public speaker in 6 months.”

→ Good marketing: “In your first 10 minutes, you’ll learn a trick that makes you sound instantly more confident.”

→ Bad onboarding: “Fill out the survey to access your dashboard”

→ Good onboarding: “Connect your calendar now, and in 30 seconds, you’ll get a summary of your tasks”

Real-world example: Duolingo keeps learners engaged by giving instant feedback after every lesson, points, streaks, and “You’re in the top 10%” rankings.

4. Gamify progress for your team

📉 Why employees lose motivation: “Keep working hard, and in six months, you qualify for a bonus” doesn’t work.

✅ Fix: Give fast, visible feedback loops.

→ Sales teams: Set micro-goals. “Book 5 calls today” instead of “Hit $100K this quarter.”

→ Engineering teams: Instead of waiting for a full product launch, celebrate every sprint completed.

→ Customer support: Show real-time satisfaction scores after each call.

Real-world example: Salesforce uses dashboards showing real-time progress toward quota. Reps see their numbers daily.

How I stopped fighting my brain (to get things done)

I used to struggle with following up on sales leads when I was building my company. I’d set ambitious goals “I’ll send 20 emails and calls” but after a few rejections, I’d lose momentum and push the rest to “tomorrow.” The long-term reward (more deals closed) felt too far away, while the immediate discomfort of outreach was right in my face.

My business coach advised me to view Immediate rewards and visible progress.

→ I made a deal with myself: Every five follow-ups earned me a short music break.

→ I tracked my outreach streak. Once I saw my daily follow-up streak hit 10 days, I didn’t want to break it.

→ I turned rejections into a game. Instead of fearing “no,” I aimed for a certain number each week. More no’s meant I was making progress.

It worked. Sales stopped feeling like a grind and became something I actually wanted to do.

P.S. What’s one task you avoid that could be turned into a game?

Till next week,

Noemi 👋

Hello friend!

We’ve hit a tipping point: AI is everywhere. (this is only the tip of the iceberg). Tools are inexpensive (often free), and they can automate tasks at lightning speed. As a result, AI is no longer your competitive edge, it’s just the baseline. Where does that leave you if everyone has access to the same tech?

Let’s explore the two real advantages that separate the winners in this AI-first market.

1. Distribution: The Ultimate Moat

“The best product doesn’t always win. The best-known product does.”

In an era when anyone can build something quickly, distribution becomes the ultimate differentiator. Here’s how to master it:

Build Your Own Audience 

Use social platforms, newsletters, and communities to connect directly with your audience. Launch a personal brand or company persona that resonates. You’ll have a loyal following ready to buy, beta-test and give feedback in real time.

Master Paid Ads 

If you have a funnel that converts customers at a lower cost than your competitors, you can scale almost infinitely. Precision in targeting your niche audience and ad messaging is key. Experiment rapidly with creative, copy, and audiences.

Collaborate and Partner 

Access larger audiences by partnering with influencers or other brands whose values and customers align with yours. This helps you tap into distribution channels you might not reach alone.

Action Tip: If you’re not seeing consistent traction, pick one major channel (YouTube, LinkedIn, TikTok, etc.) and commit to high-value content for 90 days. Track every lead source. Double down on what works; discard what doesn’t.

2. Your Second (And Often Overlooked) is Your Unique Superpower

AI levels the playing field in many ways, but it doesn’t replace your unique skills, instincts, strategy and pure entrepreneurial hustle. But each of us have gaps in our entrepreneurial skills.

Tech Founders 

What You Bring: Deep product knowledge, the ability to build quickly, and technical expertise.

Common Pitfall: Being great at building but weak at selling and marketing.

Opportunity: Partner with or hire people who excel at distribution. Don’t just write perfect code—validate that someone will pay for it, and pay enough to make a profit.

Non-Tech Founders 

What You Bring: Solid business operations, marketing, sales acumen, and a knack for understanding customer pain points.

Common Pitfall: Underestimating tech requirements or failing to move beyond the “MVP in no-code” stage.

Opportunity: Use AI and lean development methods to prototype fast. Focus on the user experience and big-picture product strategy. Senior developers become your strategic allies, not just code jockeys.

Hybrid Entrepreneurs 

What You Bring: A balanced skill set, some coding, some sales, some ops.

Common Pitfall: Spreading yourself too thin.

Opportunity: Double down on what you do best. Outsource or partner for the rest. Stay agile, but don’t try to do everything alone.

Action Tip: Sit down today and do a quick strengths/weaknesses audit. Where do you crush it? Where do you struggle? Decide if you need to hire, partner, or learn new skills to close the gaps.

Remember: Distribution is a moat. It’s a skill you can learn. But to truly win, you need a second skill: entrepreneurial execution. Learn sales, operations, and strategy. Fill your gaps fast. Outlearn and outperform the competition.

Final Tip! Niches are still in the niches. Dominate a niche or get lost in the crowd.

Thanks for reading.

Until next time,

Noemi

P.S. I’m hosting a Live Event Thursday this week! It’s an incredible conversation with John Hu (founder of Stan) 8 figure founder and Lara Acosta (Who knows how to create distribution at scale). The 2 Topics You Need to Succeed in this new world of AI.

Don’t miss it! RSVP Here.

Hey there,

It’s been a while, and I’ve really missed writing these newsletters! I’ve been deep in the trenches building some exciting projects!

That said, I’m back and ready to share my latest learnings on AI + Business + Mindset. Starting next week, you can expect my regular Tuesday updates again. Can’t wait to dive back in with you all!

🔥 Don’t forget to check out my latest favorite resources at the end of this letter.

Here are 3 of the BEST ways to apply AI and Automations in your business.

1. Standalone AI App 🤖

- What It Is: A single tool that tackles one big problem with AI. Think of an AI “app” that schedules meetings, writes social media posts, or analyzes data for a specific industry.

- Why It’s Useful: You focus on a very specific pain point, like an AI tool for real estate agents to auto-generate property descriptions.

- How You Earn Money: Typically by charging a monthly or per-use fee.

- How To Get Customers: Find communities in your niche (facebook, reddit, LinkedIn, local communities, business networks, niche specific meetups etc). Social Media Content for that niche, automated cold email or linkedIn DM strategy (depends on type of niche).

- How to Build it: Typically you may be able build it (or the first version) in Lovable.dev or other no-code apps. Or Hire a developer from Fivver or Upwork.

Example: 

An AI writing app designed just for e-commerce stores, producing product descriptions and SEO tags instantly.

2. Internal-Facing AI or Automation Added ⚙️

- What It Is: AI works behind the scenes in your existing business processes to save you time and money like invoicing, data entry, or client onboarding. Your customers might not even realize AI is doing the heavy lifting.

- Why It’s Useful: By automating routine tasks, you lower your costs and can either charge less (Price Disruption) or keep prices the same and boost your margins.

- Key Benefit: You don’t have to change your public branding much—just get more efficient under the hood.

- How to Build it: Typically you may be able build it (or the first version) in Lovable.dev or other no-code apps. If this just requires you connecting existing apps, use Make, Zapier or Lindy. Or Hire an automation expert from Fivver or Upwork.

Example: 

An accounting firm that uses AI to reconcile transactions and generate reports quickly, reducing manual labor. A social media agency using AI to create content and manage ad campaigns.

3. Customer-Facing AI 💰

- What It Is: AI is front-and-center for your customers. That could mean a chatbot on your site, a self-serve AI tool, or automations that clients (or you) integrate directly into their workflow.

Why It’s Useful: 

- Immediate Engagement: People see the AI in action, so it feels novel and helpful.

- Self-Serve Automations: Customers (and you) can use the AI to automate everyday taska, like drafting emails or scheduling follow-ups, right within their existing tools.

- How You Earn Money: Similar to a standalone app (subscriptions or pay-per-use), or as an add-on to your main service as a new revenue stream.

Example: 

A real estate agency’s website with an AI chatbot that helps homebuyers find listings and schedule viewings, plus, an integration for the agents themselves to quickly generate property brochures.

Two Ways to “Sell” Your AI Value

1. Compete on Price

- Lower Your Costs, Lower Your Prices. 

- Ideal for markets where people care about cost above all else.

- Great if you want to undercut older, slower competitors.

2. Compete on Quality

- Offer a Better or Faster Experience. 

- Ideal if your customers value accuracy and speed (e.g., legal, healthcare).

- You can charge the same or more because you provide greater value.

Watch Out for the “AI Hype Trap”  🤯

Sometimes, people get excited about AI just because it’s new and flashy. Your beta customers or surveys may come up with an exaggerated positive feedback.

So keep an eye on REAL metrics:

- Actual Repeat Usage: Are they using your AI regularly or is it just a one-time curiosity?

- Real Problem-Solving: Does your AI save people time or money in a way that they can’t live without?

Tip: Focus on how AI truly improves day-to-day tasks. If customers (or your team) keep coming back, you know you’re onto something real.

TL;DR:

- Pick Your Strategy: Standalone AI app, AI behind the scenes automations, or AI as a Value Add and customer facing.

- Decide on How You’ll Get the Value of AI: Price vs. Quality: Do you want to out-price competitors or provide a next-level service?

- Measure True Engagement: Don’t be fooled by hype. Look for consistent usage and genuine cost/time savings.

Feel free to hit reply if you have any questions or ideas for topics.

Till next week,

Noemi

Some of my latest favorite resources:

SubjectLine.com - Copy and past your title/hook and get a score and instant feedback on how to improve it. I use it all the time and it’s great. (Free)

Lovable.dev - Allows non techies to build apps with AI prompts. It’s like having a developer with you in the room building in real time. Check it out, building no-code apps is a useful skill to learn. You can use their free version.

Rivalflow.com - SEO AI Agent. I just started playing around with this and so far I love it. But don’t have too much experience. Let me know what you think. SEO is a huge topic in 2025.

How I can help:

I’ve launched a monthly premium newsletter packed with AI + Automation tutorials and tools. Part of my mission to build a high-quality community of ambitious entrepreneurs who want to stay ahead in the AI + Entrepreneurial game. This also gets you access to my private community. Join here.

Announcement: Join us for a 2-hour live event featuring:

🔥 John Hu, founder of Stan, who scaled his company to $30M ARR in just a few years, learn his top strategies, mindset tips to become an 8 figure founder.

🔥 Lara Acosta, the branding genius behind a 230K+ follower online brand, will deliver a masterclass on building a successful online presence.

🔥 Brendan Gahan, founder of Creator Authority Agency, will share insights on the creator economy, what LinkedIn creators should focus on, and what’s ahead in 2025.

🔥 Your HOST: Noemi Kis, build a multi-7-figure business, stay ahead in AI & tech, and automate your life to work in your zone of genius.

Don't miss this powerhouse lineup.

WHEN: 2/27/25 Thursday at 9 am PST, 5 PM UK time.

WHERE: Live Stream on https://www.linkedin.com/in/noemikis/ 

(I’ll post the link in my newsletter next Tuesday)

Till next week,

Noemi

You could be wasting LinkedIn’s potential.

If you’re not using it as a full sales funnel, you’re leaving real money on the table.

I’ll show you how to create a business with consistent and predictable revenue!

Watch this 6 Min video Walkthrough or keep reading.

Here’s your top of funnel:

Step 1: Start with content. (Inbound)

Content is your magnet.

It pulls in attention, builds trust, and sets the foundation.

Your posts should:

• Solve real problems your audience faces.

• Position you as the go-to expert.

• Transition viewers into your followers.

Your goal is to take your followers from LinkedIn into your own ecosystem.

Here is where I recommend using Stan.  It’s by far the quickest and simplest way to get your business up and running in literally minutes.

📍Action: Take a few minutes to create your account.

Next, I’ll show you how to use an outbound strategy to drive even more targeted leads to you.

____________________________________________________________________________

Step 2: Connect with personalized outreach. (Outbound)

This is a high touch and proactive way to get leads.

Stop sending sales pitches.

Instead:

• Reach out to ideal prospects with customized messages.

• Focus on starting genuine conversations.

• Learn about their challenges.

The goal? Build relationships and not push sales too early.

In your message you’ll offer them a Free Call which is related to your offer and gives them a quick win and value.

📍Action: Set up a Free Call Offer in your Stan Store now. (See how I set up my Stan Store)

____________________________________________________________________________

Step 3: Direct your audience to your Landing Page.

This is where the funnel comes alive. This is the critical point where your LinkedIn cold audience become your warm leads. 

They are now a part of YOUR ecosystem.

Whether they engage with your content or respond to your outreach, send them to your (Stan Store) landing page.

Here they have 2 choices:

- They can book a Free Call.

- Or Ready buyers can pay for you and Book a Paid Call. Easy.

Your Stan Store here acts as your landing page, payment processor, and lead capture tool (CRM) all in one place.

📍Action: Add a Paid Call so they can book you directly from Stan. 

____________________________________________________________________________

Step 4: Capture leads with a Free Call or lead magnet.

Free Calls are powerful. They let you:

• Build trust by solving a small problem upfront.

• Show your expertise in action.

• Seamlessly guide the conversation toward your paid offer.

Not everyone will book a call right away, though.

That’s why your Free Call or lead magnet is crucial. It gets them into your world, while they’re still deciding.

____________________________________________________________________________

Step 5: Transition to paid calls directly through Stan Store.

Here’s where the revenue comes in.

During your Free Call, naturally transition to your paid offering.

With your Stan Store, they can book and pay for your call right away.

Next, in order to make this revenue consistent, let’s Reverse engineer this to create a predictable funnel that gets you enough Customers each month to reach your income goal.

Action: Watch the Video below and access the Calculator Template.

____________________________________________________________________________

Step 6: Nurture leads with Stan Store’s lead capture tool.

Not everyone will convert on the first touch. That’s where the Stan Store comes in.

Use it to:

• Send email follow-ups.

• Share value, testimonials, and offers.

• Drive them back to your Stan Store to book a paid call.

These follow-ups are key. Over time, a consistent amount of nurtured leads turn into paying clients.

____________________________________________________________________________

Step 7: Track, analyze, and optimize.

Measure every step of the funnel:

• How many people visit your Stan Store from each post?

• What % of visitors book a Free Call?

• What’s your conversion rate to paid calls?

Adjust your content, outreach, and messaging to optimize the process.

With LinkedIn and a Stan Store, you can turn casual engagement into predictable income.

No complicated tools.

It’s time to stop winging it and start building something sustainable.

So, reply back and let me know, what’s your first step? 

Till next time,

Noemi

 🔥 P.S. I’m hosting a 2 Hour LinkedIn Live with John Hu, founder of Stan ($30M ARR+), and Lara Acosta (230K+ followers) We'll dive into how to build a thriving creator business by combining branding and revenue growth. Expect a fun, engaging and high energy event with audience participation.

I’ll be sharing the invite on LinkedIn this week - follow me to get it!

Tuesday, February 18th: 9 am -11 am pst

A lot of people start creating content. They spend hours writing, commenting, and building their presence online.

They gain followers. They build engagement.

But then, they get stuck.

Because they don’t know how to monetize.

Here’s what most creators do to try and make money:

• Sell digital products (courses, templates, etc.)

• Offer coaching or consulting services

• Launch membership communities

• Secure brand sponsorships

• Promote affiliate products

These can work for some, but they’re also what everyone is doing.

The market is saturated with creators selling personal branding services, courses, digital products etc.

And on top of that most creators don’t think or act like entrepreneurs.

They get burned out. They quit creating. Or they settle for scraping by, making a few thousand a month.

The biggest problem: Most creators aren’t thinking like entrepreneurs. They miss the point and treat it like a hobby or passion project.

They don’t see the real value of what they’ve built: an engaged audience.

If you’ve created a loyal, niche audience that trusts you - you already have what most founders only dream of. 

So here’s what to do next:

Start a business.

Here’s why you’re in the perfect position to succeed:

• You know your audience better than anyone.

• You understand their pain points, needs, and desires.

• You’ve already built distribution—people are paying attention to you.

• Your comments & DMs are a goldmine for identifying what they want.

It’s not about trying to monetize the same way everyone else does.

It’s about building something that solves a real problem for your audience.

Here is how:

1. Think like an entrepreneur. Stop looking at your audience as “followers” and start seeing them as customers you can serve.

2. Create a product or service. Learn their pain points, figure out what they need, and build it.

3. Learn to use no-code tools. Learn to build quick prototypes that solve problems.

Product is easy to build now. Distribution is the hard part—and you already have it.

Creators who think like entrepreneurs don’t just make content. They make solutions. And that’s how they win.

Here are a few ideas to get you going. Think about how to apply these to your niche.

1. Niche SaaS Product

Target Audience: Fitness coaches

Pain Point: Fitness coaches struggle to track and update custom workout plans for multiple clients.

Example: A tool that allows coaches to easily create, update, and share personalized workout plans with clients, complete with progress tracking and feedback options.

2. Done-for-You Service Powered by AI

Target Audience: B2B consultants

Pain Point: B2B consultants spend too much time creating detailed proposals for potential clients.

Example: An AI-driven proposal generator where consultants input client needs, and it outputs tailored, professional proposals in minutes.

3. Group Coaching System with Templates and Automations

Target Audience: Freelancers transitioning to agency owners

Pain Point: Many freelancers don’t know how to scale their business beyond solo work and hire effectively.

Example: A 6-week group coaching program with templates for client contracts, onboarding workflows, and hiring systems to help freelancers transition to building small agencies.

4. White-Label Product

Target Audience: Influencer management agencies

Pain Point: Agencies waste time creating influencer contracts and tracking campaign deliverables for each brand.

Example: A white-label influencer campaign tracker and contract template that agencies can customize and use for managing clients’ campaigns efficiently.

5. Tool for Your Niche Powered by Data

Target Audience: Food truck owners

Pain Point: Food truck owners struggle to predict the best locations and times for sales.

Example: A tool that pulls foot traffic and event data to help food truck owners find high-traffic spots and schedule their locations for maximum revenue.

Hey Friend,

I’ve been reflecting on how I got here and the lessons that shaped me. Spoiler: most of them came from failing.

Over the years, I’ve launched plenty of ideas that bombed:

• A matchmaking service (turns out everyone wants to date a 10).

• A water filter I filed a patent for (that turned water black).

• White-labeled products on Amazon (no differentiation).

• A virtual engineering platform (great concept, tough to execute).

• A SaaS for manufacturers (overbuilt and overspent).

I could go on an on, but here’s the point:

This is what success actually looks like.
Idea 1 - Fail
Idea 2 - Fail
Idea 3 - Success
Idea 4 - Fail
Idea 5 - Fail
Idea 6 - Small Success
Idea 7 - Fail

But here’s what most people do:
Idea 1 - Fail
Idea 2 - Fail
Give up.

Why? Because ideas drain your energy. You spend months/years building something, only to discover customers don’t want it. The failure feels so overwhelming that giving up and going back to the comfort zone of a 9-5 feels safer.

My Survival Strategy:

1. Quick Validation Cycles (weeks, not months)

2. Talk to customers IMMEDIATELY

3. ONLY do actions that directly move the idea forward

Forget:

• Websites

• Branding

• Product tweaking

• Endless research

• Taking more courses

Do THIS Instead:
a) Ruthlessly abandon the bad idea, or
b) Pivot (only based on real-feedback)

That's the game. Fail fast, fail often.

With each idea validation, you level up your skills and mindset. The more you do this, the better you get, and your chances of success keep rising.

Rapid idea validation is a top skill of millionaire founders.  

Get good at it and, you have a super power very few have. The ability to create multiple income streams over and over. Given you’re ok with failures in between…

Hope you’ll celebrate the death of your next bad idea!

Talk soon,
Noemi

P.S. I’m back to our regular Tuesday newsletters. Thanks for your patience while my focus has been on nailing the value prop for my new community.

Reply “community” if interested, as I’m opening up a few more spots in December.

Hey there,

Last week, I was on a call with Sarah (alias), a solopreneur from my Whatsapp community.

She was pulling 14-hour days, juggling client work, admin tasks, and trying to balancing her side-hustle along little time left for family and personal time.

"I'm working harder than ever," she told me, "but I feel like I'm getting nowhere. How do you manage to get so much done and still have time for yourself?"

Sound familiar?

Sarah's story is one I hear all too often.

And it's one I lived myself not too long ago.

But the truth is - true productivity isn't about doing more.

It's about achieving more of what moves the needle.

Today, I'm sharing the 3 game-changing strategies that helped Sarah (and me) double our output while actually working less.

No hacks. Just solid, proven methods you can start using today.

1. The Power Block Method

• Identify your 2-3 peak energy hours (for Sarah, it was 9 AM-12 PM).

• Fiercely protect these hours. No meetings, no emails, no distractions.

• Use this time for your most important, high-impact work only.

Pro Tip: You can a tool like Pomodoro timer or an alarm to keep you focused for 25 min increments with 5 minute breaks.

2. The Batching and Theming Technique

• Group similar tasks together (e.g., all email responses, all client calls).

• Assign specific days or time blocks for these batches.

• Theme your days (e.g., "Marketing Mondays," "Finance Fridays").

Why it works: You're minimizing context switching, which can eat up to 40% of your productive time.

I helped Sarah implement this technique and she now batches all her client calls on Wednesdays and Thursdays. She's freed up three full days a week for deep work and strategic planning.

3. The Shutdown Ritual

1. Review tomorrow's calendar and to-do list (5 mins)

2. Choose your top 3 priorities for tomorrow (2 mins)

3. Clear your desk and close all browser tabs (3 mins)

4. Write down any lingering thoughts or ideas (5 mins)

5. Say a specific phrase to signal the end of work (Sarah chose "Time to recharge!")

Why it works: You're giving your brain permission to disconnect, leading to better rest and a more focused start the next day.

Here’s what to do next:

For the next 5 workdays:

- Implement the Power Block method

- Choose one category of tasks to batch

- Follow the Shutdown Ritual

After 5 days, you'll have concrete data on what's working for you.

These strategies work, but the magic happens when you adapt them to your unique rhythms and needs.

The goal isn't to fill every minute. It's to make every minute count.

Now, go make it happen.

Till next week,

Noemi

P.S. Got questions? Struggling with a specific productivity challenge? You can join our free whatsapp community here and get help from others on the same journey (and myself!)