GTM w/ AI
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Clay’s quarter-end is this week. Reflecting on my quarter and looking ahead, a quote I’ve been pondering is this one by Abraham Lincoln.

“Give me 6 hours to chop down a tree and I will spend the first 4 sharpening the axe.”

To double pipeline, double the number of deals closed or double the average deal size, there’s little room to increase hours spent in the day. The only way to hit those goals is to sharpen the axe, improve productivity and overall effectiveness.

The four areas of leverage to do more with less today are:

• Brand - Improve visibility on social. mix in posts and video. establish trust, leverage in-person events and customer visits. Trust compounds.
  

• AI - Automate manual work, speed up processes, treat every prospect like they’re the only prospect.
  

• Data - Better data to prioritize time, accounts and contacts to maximize surface area in the right places.
  

• Skill - Improve communication, negotiation and strategy to improve win rates and deal sizes.

Reply and let me know what are you doing to sharpen the axe.

From our partner AdCreative

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GTM with AI’s Newsletter Playbook

Hi, I’m Joey, founder of GTM with AI.

I started this newsletter in May 2024. Since then, 75,000+ people have signed up.

The reason I started it was simple: distribution.

A newsletter is one of the best ways to create consistent top-of-funnel attention around the ideas, problems, and tools you care about. Every issue becomes another entry point for new people to discover your thinking. Over time, that audience compounds.

Instead of chasing leads, opportunities start coming to you.

Since launching, the newsletter has led to partnerships, consulting opportunities, product ideas, and sponsorships — all from people who found the content first. The newsletter acts as a distribution engine for everything else you want to build.

Along the way, I’ve helped five other founders start their own newsletters and grow them to 5k, 10k, even 30k subscribers. One of them sold their newsletter just six months after launching.

For the first time, I’m sharing the exact playbook behind those results.

You don’t need a marketing background. You just need a niche you care about enough to write about consistently and a system for growing distribution.

The Newsletter GrowthBook shows you how to go from idea to your first audience. It walks through the systems that drive subscriber growth and the monetization paths that turn attention into your first sponsorship.

And here’s the fun part: if you use my affiliate link for six months and follow the playbook, I’ll refund your entire purchase.

Execute the plan and it’s free.

Build your Audience. Take the First Step Today.

Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

Subscribe here if this email was forwarded to you!

*We may get compensated by using links in this email.

Survey

GTM w/ AI
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Become a sponsor

Your best distribution channel is someone else’s audience

Most teams treat distribution as something they build. Their own email list. Their own social following. Their own community.

That instinct makes sense. Ownership feels safe.

But early in a GTM motion, ownership is slow. Building an audience from zero takes years. Revenue targets arrive in quarters.

The faster path is borrowed distribution.

Instead of asking, “How do we build an audience?” ask, “Whose audience do we want to get in front of?”

Every industry has attention hubs. Newsletters. Niche podcasts. Community operators. Analysts. Independent educators. These people already gather your exact buyers in one place.

The opportunity is not sponsorship. It is collaboration.

Take what HubSpot did during its early growth years. The company did not rely only on its own channels to teach inbound marketing. Its team consistently appeared in industry blogs, webinars, and partner audiences where marketers were already learning. The content felt native to the host audience. Over time, HubSpot became the default authority in spaces it did not own.

That dynamic still works today.

A strong GTM team maps the top ten audience owners their buyers trust. Then they design content specifically for those channels. Workshops. Deep-dive guides. Co-created research. Practical frameworks that help the host serve their audience better.

The host gains valuable content. The company gains trusted access to buyers who already pay attention.

Growth compounds faster when trust is pre-assembled.

Ideas on how to find shared audiences

• Partner Overlap via Crossbeam – Your partners already sell to your buyers. Connect Crossbeam to Clay to surface accounts where customer bases overlap.

• Influencer & Creator Audiences – Find thought leaders in your space via Twitter/X, newsletters, or niche communities, then build lists of their most engaged followers.

• Newsletter & Community Operators – Use Claygent to map the top 10 audience owners your buyers follow. Enrich with contact info and recent content.

• Event & Conference Attendees – Pull attendee lists from Luma or Eventbrite pages using Claygent, then waterfall enrich for emails and firmographic data.
  

From our partner Fabi.ai

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Prefer to work in Slack? You can ask questions right there as well.

→ Try Fabi free and use code GTMwithAI for 20% off your first 3 months

GTM with AI’s Newsletter Playbook

Hi, I’m Joey, founder of GTM with AI.

I started this newsletter in May 2024. Since then, 75,000+ people have signed up.

The reason I started it was simple: distribution.

A newsletter is one of the best ways to create consistent top-of-funnel attention around the ideas, problems, and tools you care about. Every issue becomes another entry point for new people to discover your thinking. Over time, that audience compounds.

Instead of chasing leads, opportunities start coming to you.

Since launching, the newsletter has led to partnerships, consulting opportunities, product ideas, and sponsorships — all from people who found the content first. The newsletter acts as a distribution engine for everything else you want to build.

Along the way, I’ve helped five other founders start their own newsletters and grow them to 5k, 10k, even 30k subscribers. One of them sold their newsletter just six months after launching.

For the first time, I’m sharing the exact playbook behind those results.

You don’t need a marketing background. You just need a niche you care about enough to write about consistently and a system for growing distribution.

The Newsletter GrowthBook shows you how to go from idea to your first audience. It walks through the systems that drive subscriber growth and the monetization paths that turn attention into your first sponsorship.

And here’s the fun part: if you use my affiliate link for six months and follow the playbook, I’ll refund your entire purchase.

Execute the plan and it’s free.

Build your Audience. Take the First Step Today.

Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

Subscribe here if this email was forwarded to you!

Survey

GTM w/ AI
The only AI newsletter on GTM tools, workflows, news and agents
Become a sponsor

Today’s newsletter is presented by WorkOS

Vibe-Coding Got You to Demo Day. Authentication Gets You to Revenue.

Last week I wrote about how vibe-coding changes the math of GTM. More shots on goal. Faster loops. Lower cost per experiment.

But this week is about what happens when one of those shots actually hits.

Because the moment a real enterprise buyer leans in, the conversation changes.

It is no longer “Can it work?”
It becomes “Can we trust it?”

Tools like Lovable make it ridiculously easy to spin up full stack apps. Frontend. Backend. Database. All from prompts. It feels like magic.

Until someone asks about SSO.

Or SOC 2.

Or audit logs.

That is where most vibe-coded apps stall. Not because the idea is weak. But because authentication is still prototype-grade.

Here is the hard truth. Enterprise readiness is not about features. It is about identity.

When you layer in something like WorkOS, you are not just adding login. You are adding credibility. SAML. OIDC. Role-based access. Audit trails. The stuff that makes procurement relax.

And here is the GTM insight most founders miss.

Authentication is not a backend task. It is a sales unlock.

If your app supports enterprise SSO on day one, you collapse the trust gap. Security review cycles shrink. Champions inside the account move faster. You stop losing deals to “Come back when you are enterprise-ready.”

Think of it like this.

Vibe-coding builds the car.

Enterprise auth gets you on the highway.

Tactical Takeaways

First, if your ICP includes mid-market or enterprise, treat SSO as table stakes.

Second, bake authentication into your early architecture. Retrofitting it later slows momentum right when you are gaining traction.

Third, position enterprise readiness in your GTM narrative. Do not hide it in documentation. Put it in your sales deck. On your pricing page. In outbound messaging.

Because when the cost of building drops, the constraint shifts.

It is no longer code.
It is trust.

And the founders who understand that do not just ship faster.
They close faster.

Ready to make your Lovable/Cursor/Replit app enterprise-ready?

Get started with WorkOS

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

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What if your voice could write better than your keyboard, faster and smarter wherever you work?

TLDR
Wispr Flow is a voice-to-text AI tool that transforms spoken words into clean, edited text across all your devices and apps.

Problem It Addresses
Typing and editing text, especially long-form or work-related communication, can be slow, error-prone, and creatively limiting for many users. Traditional voice dictation tools often lack accuracy, personalization, and seamless integration with productivity software.

Solution
Wispr Flow solves this by enabling fast, intelligent voice-to-text transcription with auto-editing and contextual formatting in any app. It functions as a real-time speech-based writing assistant that adapts to your tone, context, and unique vocabulary.

Here’s how it delivers value:

• Auto-edits messy speech into clean, structured text without filler words or grammatical issues

• Learns your vocabulary through a personal dictionary and snippet system tailored to your workflow

• Cross-device syncing lets you dictate once and access your notes or messages on macOS, iOS, and Windows

(Using the referral link above keeps GTM with AI content free!)

GTM with AI’s Newsletter Playbook

Hi, I’m Joey, founder of GTM with AI.

I started this newsletter in May 2024. Since then, 75,000+ people have signed up.

Along the way, I’ve helped five other newsletter founders grow to 5k, 10k, even 30k subscribers. One of them sold their newsletter just six months after launching!

For the first time, I’m sharing the exact playbook behind those results.

You don’t need a marketing background. You just need a niche you care enough about to write consistently and to follow the steps the playbook.

The Newsletter GrowthBook takes you from idea to revenue. It shows you how to grow with proven systems, and gives you monetization blueprints to turn attention into your first sponsorship.

Best part: use my affiliate link for six months and I’ll refund your entire purchase, with a big smile on my face!

Follow the plan, execute, and it’s free.

Build your Audience. Take the First Step Today.

Joey’s GTM Idea of the Day

Vibe-Coding Changed the Math of GTM. Audience Changes the Outcome.

Vibe-coding is commoditizing the cookie cutter web developers, but for entrepreneurs and creators, it provides more shots on goal and faster feedback loops.

When the cost of building drops close to zero, the game stops being precision and starts being volume. You can spin up ten ideas instead of one. Ship experiments in days, not quarters. Kill things without regret. That alone dramatically raises your odds of hitting something that works.

More shots on goal almost always beats fewer perfect shots.

This is why vibe-coding feels intoxicating. The risk profile is different. You are no longer betting your reputation, roadmap, or runway on a single swing. You are running a portfolio. One idea pays for the rest.

But there is a second layer most people miss.

Distribution decides who benefits most from this shift.

If two people vibe-code the same product, the one with an audience starts the race halfway down the track. They get instant feedback. Real users on day one. Signal instead of silence. What feels like luck is really compression of the GTM loop.

Audience turns shots on goal into shots on target.

Think about it like this. Vibe-coding lets you practice more. Audience lets you practice in front of the net instead of an empty field.

A builder without distribution still has to earn attention from scratch every time. A builder with distribution gets a live firing range. Every experiment teaches faster. Every launch compounds trust. Every failure is still content, learning, and positioning.

This is why the biggest advantage right now is not technical skill. It is proximity to people.

The unfair edge is being able to say, “I built something. Try it,” and have hundreds of people actually do it.

How to use this:

First, treat building as reps, not masterpieces. Ship fast. Expect most things to fail. That is the point.

Second, build your audience in parallel. Not later. Not after product-market fit. Document what you are learning. Share the process. Talk to the people you want to serve before you need them.

Third, connect the two loops. Every build should feed the audience. Every audience insight should shape the next build.

Vibe-coding gives you more swings. Audience tells you where to aim.

The builders who win will do both at the same time.

Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

Subscribe here if this email was forwarded to you!

Survey

GTM w/ AI
The only AI newsletter on GTM tools, workflows, news and agents
Become a sponsor

WorkOS, what the fastest growing SaaS companies use for Enterprise Identify

Enterprise customers demand SSO, directory sync, granular permissions, and audit logs built to strict compliance standards. Building them in-house takes months and creates ongoing maintenance that pulls focus from your core product.

That’s why companies like OpenAI, Anthropic, Cursor, and Vercel use WorkOS — the modern identity and enterprise features platform for B2B SaaS.

• Modular, developer-friendly APIs for SSO, SCIM, RBAC, and more

• A hosted Admin Portal that makes customer onboarding seamless

• Compliance features like SOC 2 and GDPR built in

Over a thousand companies already rely on WorkOS. Your first million MAUs are free.

See why the best build on WorkOS →

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

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Survey

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Refer 3 people to sign up to GTM with AI and get free access to my filterable database of 965 AI tools.

GTM w/ AI
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Tactic is a no-code AI platform that automates customer and market research to drive more efficient and precise GTM execution.

Problem It Addresses:
Go-to-market teams often spend excessive time manually researching prospects, piecing together fragmented data sources, and missing out on high-fit accounts. Traditional tools offer generic datasets that lack the depth, specificity, or automation required to scale personalized outreach and revenue operations.

Solution:
Tactic delivers a no-code AI data engine that scrapes the web, CRM, APIs, and 3rd-party sources to build tailored customer insights and market intelligence in real time. It automates prospect discovery, customer segmentation, and GTM data enrichment without requiring technical expertise.

Here’s how it delivers value:

• Higher Precision: Custom signals and data points tuned to your specific GTM motion, outperforming generic intent and enrichment tools.

• Time Savings: Reduces manual research with automated, structured data delivery—saving up to 10+ hours per rep per week.

• Ease of Use: No-code interface and prebuilt workflows allow teams to extract insights quickly and iterate without engineers.

PRESENTED BY ATTIO

Introducing the first AI-native CRM

Connect your email, and you’ll instantly get a CRM with enriched customer insights and a platform that grows with your business.

With AI at the core, Attio lets you:

• Prospect and route leads with research agents

• Get real-time insights during customer calls

• Build powerful automations for your complex workflows

Join industry leaders like Granola, Taskrabbit, Flatfile and more.

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Joey’s GTM Idea of the Day

10 reasons PLG expansion to enterprise fails

1. Usage is confused with intent
   Accounts are active, but no one has validated why they are using the product, what problem it maps to, or whether it is tied to a priority initiative.

2. Discovery happens too late
   By the time sales engages, the product is already positioned in the buyer’s mind. Assumptions are set. Reframing becomes uphill instead of additive.

3. The wrong champion emerges
   PLG often attracts power users, not power buyers. The person who loves the product may not be able to sponsor an enterprise decision.

4. Value is proven tactically, not strategically
   The product works. Everyone agrees. What is missing is a clear narrative for impact, risk reduction, and organizational change.

5. Pricing anchors too low
   Self-serve plans set expectations that enterprise pricing later struggles to reset, even when scope and value are fundamentally different.

6. Sales shows up without context
   Reps see usage dashboards but lack insight into the account’s political dynamics, buying process, and competing initiatives.

7. PLG replaces discovery instead of feeding it
   Teams assume the product experience has already “done the work,” so essential questions never get asked.

8. Expansion signals are lagging indicators
   Teams wait for usage spikes or seat limits instead of proactively shaping expansion around outcomes and milestones.

9. No clear transition moment exists
   There is no designed handoff from product-led motion to sales-led motion. The account just drifts.

10. Enterprise motion is bolted on, not built in
    PLG succeeds early, then enterprise is layered on reactively. The result is a motion that competes with itself.

    Reply and let me know if there’s any I missed and I’ll include it (and credit you) in the next one!

30-Day Sales Rep Ramp Plan
Sponsored by Attention 

Top-performing teams don’t wait months to see results - they use a structured, AI-powered onboarding plan to ramp reps in 30 days or less.

• Week-by-week ramp framework: Learn, Practice, Coach, Apply

• Key milestones for productivity by Week 1, 2, 3, and 4

• Activity benchmarks to track progress and predict success

• Mentorship and feedback systems built for scale

Download Free Guide →

Joey’s GTM Toolkit

Listed below are some of the best AI tools and GTM content on the market to help you hit your revenue and career goals.

• AdCreative - #1 most used AI tool for advertising

• Otterly.ai - Get your brand cited on ChatGPT, Gemini and more!

• HeyReach - 10x your LinkedIn outbound on autopilot

• Beehiiv - Start your newsletter, get your first dollar in revenue

• Sparkloop - Grow your top of funnel newsletter fast!

_{*GTM with AI may get compensated when you purchase using these links. It keeps this newsletter free!}

Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

Subscribe here if this email was forwarded to you!

Survey

What AI tool is best for you?

Refer 3 people to sign up to GTM with AI and get free access to my filterable database of 965 AI tools.

GTM w/ AI
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Become a sponsor

Today’s AI Tool is ElevenLabs

TLDR
ElevenLabs offers state-of-the-art AI voice models and tools for generating expressive, humanlike audio across voiceovers, conversational agents, and media production.

Problem It Addresses
Most synthetic voices still sound robotic, lack emotional nuance, and struggle with real-time responsiveness, limiting their use in customer-facing, entertainment, and educational applications. Developers and content creators also face friction scaling high-quality voice experiences across languages and use cases.

Solution
ElevenLabs provides a comprehensive audio AI platform that includes advanced Text-to-Speech, Voice Cloning, Speech-to-Text, and real-time conversational voice agents. Its models deliver low-latency, emotionally rich, multilingual voice outputs suitable for creators, enterprises, and developers.

Here’s how it delivers value:

• Offers ultra-realistic voice synthesis through models like Eleven v3, supporting emotion, timing, and multilingual capabilities across 29+ languages.

• Enables fast deployment of AI voice agents and voiceovers via APIs and SDKs with latency as low as 75ms, ideal for real-time apps.

• Powers end-to-end media workflows, including audiobooks, dubbing, podcasts, and music, with tools for voice cloning, isolation, and studio-quality editing.

PRESENTED BY HUBSPOT

AI video editing that plugs directly into your GTM stack. The Descript app for HubSpot turns video production from bottleneck to pipeline accelerator.

Edit videos with AI text-based editing, generate channel-specific variations instantly, and seamlessly sync to HubSpot's CRM. Sales can access customer testimonials by deal stage. Marketing tracks which video content influences pipeline. One integration, full funnel visibility.

30-Day Sales Rep Ramp Plan
Sponsored by Attention 

Top-performing teams don’t wait months to see results - they use a structured, AI-powered onboarding plan to ramp reps in 30 days or less.

• Week-by-week ramp framework: Learn, Practice, Coach, Apply

• Key milestones for productivity by Week 1, 2, 3, and 4

• Activity benchmarks to track progress and predict success

• Mentorship and feedback systems built for scale

Download Free Guide →

Joey’s GTM Idea of the Day

Breaking Sales Down to First Principles

Sales feels complex because it’s layered with frameworks, acronyms, and playbooks. Strip all that away and sales collapses into a small set of truths that have existed long before SaaS, CRMs, or discovery calls.

These are the first principles. Everything else is a tactic built on top.

1. People buy to change their current state
No one buys software. They buy relief, progress, or advantage. If the status quo feels safe enough, no deal happens. The first job of sales is not explaining features. It is making the cost of staying the same visible.

2. Buying is a risk-management decision
Every purchase is a bet. Will this work? Will I look smart for choosing it? Will it disrupt my team? Deals stall when perceived risk outweighs perceived reward. Great sales reduces risk before it tries to increase desire.

3. Value must be clear in the buyer’s language
Value is not what your product does. Value is what changes in the buyer’s world. Revenue saved, time reclaimed, stress removed, credibility gained. If the buyer cannot repeat the value back in their own words, it does not exist yet.

4. Trust precedes transactions
People do not buy from the most knowledgeable seller. They buy from the seller they trust to tell them the truth, including when the product is not a fit. Trust is built through honesty, pattern recognition, and restraint, not persuasion.

5. Momentum matters more than perfection
Deals move when there is forward motion. Clear next steps. Mutual commitments. Small yeses that lead to bigger ones. Stagnation kills more deals than objections ever do.

6. Time is the real currency
Buyers trade attention and time before they trade money. Sales earns the right to ask for more time by being consistently useful. Wasted meetings are a tax on trust.

How to use these principles

Before any deal review, ask three questions.

• What change does the buyer actually want?

• What risk is stopping them?

• What proof would make the next step obvious?

If you can answer those, the close should take care of itself.

Sales at its core is not persuasion.
It is helping someone make a confident decision.

Action Item: Copy these principles and put it into ChatGPT to see how you can apply it to your company!

Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

Subscribe here if this email was forwarded to you!

Survey

What AI tool is best for you?

Refer 3 people to sign up to GTM with AI and get free access to my filterable database of 965 AI tools.

GTM w/ AI
The only AI newsletter on GTM tools, workflows, news and agents
Become a sponsor

Want AI that actually feels human and responds naturally? Try Tavus.

TLDR
Tavus creates emotionally aware, multimodal AI agents and developer APIs that bring humanlike presence, perception, and communication to real-time interactions.

Problem It Addresses
Most AI assistants lack emotional intelligence, real-time adaptability, and contextual awareness, making them feel robotic and impersonal. This disconnect limits their usefulness in scenarios requiring empathy, natural interaction flow, and true human-machine collaboration.

Solution
Tavus bridges the gap between humans and machines by building AI that can see, hear, speak, and adapt emotionally—providing face-to-face, voice, and chat experiences that feel intuitive and alive. Their PALs and API platform combine cutting-edge models in perception, expression, and dialogue for real-time, emotionally resonant interaction.

Here’s how it delivers value:

• Offers multimodal, emotionally adaptive AI agents (PALs) for personal and professional use, capable of conversation, scheduling, research, and companionship.

• Provides a developer-friendly API suite to integrate real-time video, voice, and emotion-aware interaction into enterprise apps with low latency.

• Powers its ecosystem with proprietary models (Phoenix-4, Raven-1, Sparrow-1) for facial rendering, emotional perception, and humanlike conversation flow.

PRESENTED BY HUBSPOT

2026 GTM reality: Video drives pipeline, but production slows teams down. The Descript app for HubSpot connects AI video editing to your CRM data.

Edit videos with AI text-based editing, generate channel-specific variations instantly, and seamlessly sync to HubSpot's CRM. Sales accesses customer testimonials. Marketing tracks which video content influences pipeline. One integration, full funnel visibility.

10 Sales Acceleration Strategies 
Sponsored by Attention 

Deals moving too slow?

Forecasts always off? The best sales teams don’t rely on luck—they master alignment, automation, and intelligent execution.

This free guide shows you how. Inside, you’ll get: A streamlined sales tech stack that eliminates friction KPI frameworks that improve accountability and forecasting Smarter lead scoring that goes beyond firmographics AI-powered tactics to personalize outreach and scale efficiency High-performing teams don’t guess. They execute with precision.

Download Free Guide →

Joey’s GTM Idea of the Day

3 Outbound Strategies to Focus on in January 2026

January is not the time to experiment. It’s the time to execute cleanly.

The fastest way to lose January momentum is trying to do too much at once. New year energy turns into scattered outbound, mixed messaging, and a pipeline that feels busy but brittle.

I’m going into January with just three outbound strategies. No extras. No “nice to haves.” These are the ones that actually move deals early in the year.

1. Lock One Persona for 30 Days

   January outbound lives or dies by focus. Pick one persona and commit. Not a broad role bucket. A specific buyer with a specific mandate and pressure. This removes context switching and creates faster pattern recognition in conversations.

2. Anchor Messaging to One Use Case

   If your product does five things, talk about one. Choose the use case that is easiest to recognize and easiest to say yes to early in the year. Repetition builds trust. Consistency creates clarity.

3. Prioritize Accounts by Pain, Not Potential

   January is full of tempting logos. Ignore them. Priority goes to accounts that clearly feel the problem you are speaking to right now. Urgency beats theoretical upside at the start of the year.

The common thread here is discipline. Fewer strategies. Fewer decisions. Better execution.

When January starts, you don’t want to be debating who to target or what to say. You want to be qualifying with confidence.

How to Use This

• Decide your January persona and use case before the year turns.

• Strip your messaging down to one core narrative.

• Rank accounts by alignment first, size second.

• Let focus, not activity, set the pace.

Don’t start your year by doing more, start your year by doing what’s right.

Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

Subscribe here if this email was forwarded to you!

Survey

What AI tool is best for you?

Refer 3 people to sign up to GTM with AI and get free access to my filterable database of 965 AI tools.

GTM w/ AI
The only AI newsletter on GTM tools, workflows, news and agents
Become a sponsor

Today’s AI Tool is Rox

TLDR
Rox’s Pipeline Generation solution automates and accelerates sales pipeline creation using AI-powered Revenue Agents that operate within enterprise data environments.

Problem It Addresses
Sales teams often face inefficiencies in generating qualified pipeline due to fragmented data, time-consuming research, and reliance on manual workflows. Traditional CRM and SaaS tools lack the adaptability and intelligence to deliver consistent, high-velocity lead generation and opportunity management at scale.

Solution
Rox solves this by deploying "Revenue Agents" that autonomously execute pipeline generation tasks such as research, outreach, autofill, and opportunity monitoring directly within the client’s data stack. This AI-native approach reduces prep time, scales best practices across teams, and shortens the path from lead to opportunity.

Here’s how it delivers value:

• Embedded Agentic Workflows: Automates the full sales development lifecycle from research to meeting setup using customizable AI agents.

• Enterprise Integration and Compliance: Operates securely within client data warehouses, integrating with existing tools and meeting enterprise-grade security standards.

• Outcome-Based Pricing Model: Clients only pay for actions delivered, aligning spend with measurable pipeline growth and ROI.

PRESENTED BY WORKOS

Solve Enterprise Auth, Identity, and Security for Your App

Enterprise customers demand SSO, Directory Sync, RBAC, and Audit Logs, but building and maintaining that infrastructure slows teams down and pulls focus from core product work.

WorkOS provides these features through simple APIs and a hosted Admin Portal that integrates with every identity provider. You get production-ready enterprise capabilities without owning the complexity yourself.

Trusted by OpenAI, Cursor, Vercel, and 1000+ more. Your first million MAUs are free.

Add enterprise features today →

10 Sales Acceleration Strategies 
Sponsored by Attention 

Deals moving too slow?

Forecasts always off? The best sales teams don’t rely on luck—they master alignment, automation, and intelligent execution.

This free guide shows you how. Inside, you’ll get: A streamlined sales tech stack that eliminates friction KPI frameworks that improve accountability and forecasting Smarter lead scoring that goes beyond firmographics AI-powered tactics to personalize outreach and scale efficiency High-performing teams don’t guess. They execute with precision.

Download Free Guide →

50 Free Sales Email Templates
Sponsored by HubSpot

Save time and convert more leads.

Emails are an effective and easy way to reach your contacts. Getting prospects to actually read them is another story. That means you’ll need strong sales emails that grab their attention, make them interested in your company, and guide them along the sales journey.

Download Free Guide →

Joey’s GTM Idea of the Day

December is Truth Serum. Treat Outcomes as Feedback, Not Judgement.

At the end of the year, deals tend to do one of three things. Some go dark. Some accelerate. Some slide cleanly into January.

That pattern is not random. It is information.

Deals that go dark usually were never anchored to a real decision. Interest was there. Exploration was there. Ownership was not. When the calendar tightens, optional conversations disappear first. Silence is not rejection. It is clarity.

Deals that accelerate are different. The buyer already decided. December just removed the noise. Fewer meetings. Fewer distractions. Fewer internal debates. When the value is clear and the cost of delay is real, urgency shows up without being manufactured.

Deals that push to January sit in the middle. These buyers believe the problem, but not enough to reorganize their world in December. They need political cover, budget formality, or emotional space. The intent may still be real. The timing is.

The lesson is not how to “save” every deal. The lesson is how to read them without emotion.

Borrow from the Stoics, identify what you control and what you do not.

You do not control fiscal calendars, vacations, or internal approvals. You do control clarity. You control honesty. You control whether the buyer understands the tradeoff between acting now and waiting.

A calm GTM operator treats each outcome as feedback, not judgment.

A deal going dark is not failure. It is a signal that the problem was not yet owned.
A deal accelerating is not luck. It is proof that the value was concrete.
A deal pushing to January is not lost. It is a test of whether conviction survives time.

How to Use This

First, classify every Q4 deal by behavior, not hope. Ghosted. Accelerating. Deferred with intent.

Second, for each category, write the lesson. What belief was present or missing.

Third, detach your self-worth from the outcome. Your job is to create clarity, not force decisions.

December is not a month to be endured. It is a teacher. The teams that listen enter January calmer, sharper, and far more dangerous than the ones still blaming the calendar.

Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

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Today’s AI Tool is Vybe

TLDR
Vybe is an AI-powered platform for building secure, scalable internal tools that empower both engineers and business teams.

Problem It Addresses
Companies struggle to balance speed and security when building internal tools, often creating bottlenecks for engineering teams. Existing no-code platforms fall short on scalability, production integration, and secure data access.

Solution
Vybe provides a platform where engineers can securely integrate production data and govern access, while business teams can independently build tools powered by AI. It bridges the gap between technical governance and business agility with deep integrations and enterprise-grade controls.

Here’s how it delivers value:

• AI-powered app generation: business users can generate apps instantly without coding, under the control of engineers if required.

• Connected to real data: you can use one of their 3,000+ integrations, or connect your own Postgres, Redshift, MySQL (and more) databases.

• Secure by design: granular control, auth, roles and a security layer AI can't change.
  

Joey’s GTM Idea of the Day

Your Reps Aren’t the Problem. The Job You’ve Given Them Is.

Most sellers today look busy but feel stuck. They jump between tabs, chase down information, try to stay on top of accounts, and somehow still fit in actual selling. Leaders see effort. Reps feel the drag. Everyone wonders why results don’t match the grind.

The issue isn’t the people. It’s the workload we’ve piled onto them.

A modern rep is expected to do everything. Find signals. Research accounts. Write their own notes. Build their own workflows. Keep up with product changes. Then, on top of all that, show up sounding sharp and prepared in every customer conversation. It’s unrealistic. Even your top reps struggle. They’re just better at hiding it.

When you watch your best reps closely, you’ll notice something. They aren’t magically more gifted. They simply remove more friction. They reuse notes. They track signals in a simple system. They create shortcuts that save them from starting at zero every time. It looks like talent. It’s actually structure.

Now imagine if the whole org created that structure instead of leaving every rep to figure it out alone.

Give reps cleaner data so they don’t waste time hunting for it. Give them the right context right before a call instead of forcing them to assemble it. Give them simple signals about who to focus on instead of guessing. None of this replaces skill. It lets skill breathe.

Take Action Now

Slack your reps one question. What part of your week feels like busywork?

Start there. Take one task off their plate. Make it shared, automated, or simplified. Then repeat.

When the noise goes down, the selling goes up. Reps don’t need to work harder. They need space to do the work that matters.

Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

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Today’s AI Tool is Octave

TLDR
Octave is a generative AI platform that transforms go-to-market strategy execution by turning static ICP and messaging data into dynamic, context-driven campaigns.

Problem It Addresses
Modern GTM teams struggle with outdated messaging documents, brittle prompt chains, and static templates that fail to scale personalized outreach. As markets shift rapidly, these teams lack a system that can adapt in real time to maintain relevance and precision across all outbound efforts.

Solution
Octave acts as a real-time context engine that ingests company-specific data to power intelligent AI agents for messaging, qualification, and campaign generation. By aligning GTM teams on a living source of truth and automating campaign execution with context-aware AI, Octave closes the gap between strategy and execution.

Here’s how it delivers value:

Dynamic Personalization: Converts ICP data into live, evolving assets that generate relevant, segment-specific messaging without reliance on static templates.

Agent-Powered Execution: Deploys autonomous AI agents that research targets, qualify leads, and generate campaigns that are highly personalized and contextually aware.

Seamless Integration: Streams insights and content into existing GTM stacks (CRM, sequencers, orchestration tools) through robust APIs and pre-built integrations.

PRESENTED BY WORKOS

What the Fastest Growing SaaS Companies Use for Enterprise Identity

Enterprise customers demand SSO, directory sync, granular permissions, and audit logs built to strict compliance standards. Building them in-house takes months and creates ongoing maintenance that pulls focus from your core product.

That’s why companies like OpenAI, Cursor, and Vercel use WorkOS — the modern identity and enterprise features platform for B2B SaaS.

• Modular, developer-friendly APIs for SSO, SCIM, RBAC, and more

• A hosted Admin Portal that makes customer onboarding seamless

• Compliance features like SOC 2 and GDPR built in

Over a thousand companies already rely on WorkOS. Your first million MAUs are free.

See why the best build on WorkOS →

10 Sales Acceleration Strategies 
Sponsored by Attention 

Deals moving too slow?

Forecasts always off? The best sales teams don’t rely on luck—they master alignment, automation, and intelligent execution.

This free guide shows you how. Inside, you’ll get: A streamlined sales tech stack that eliminates friction KPI frameworks that improve accountability and forecasting Smarter lead scoring that goes beyond firmographics AI-powered tactics to personalize outreach and scale efficiency High-performing teams don’t guess. They execute with precision.

Download Free Guide →

50 Free Sales Email Templates
Sponsored by HubSpot

Save time and convert more leads.

Emails are an effective and easy way to reach your contacts. Getting prospects to actually read them is another story. That means you’ll need strong sales emails that grab their attention, make them interested in your company, and guide them along the sales journey.

Download Free Guide →

Joey’s GTM Idea of the Day

Today, Clay crossed $100M in ARR, up from just $1M two years ago. Yes, 100× growth!

As a GTM Engineer at Clay, I work with our enterprise customers, where our NRR was up 200% and I’m proud to say we’ve never churned an enterprise customer!

As you can imagine my days are filled with customers calls, follow ups, pitch building, pricing, deal strategy, procurement, the list goes on.

A new automation I just built that I am loving is making sure I connect on LinkedIn with everyone I meet with during the day.

I no longer have to:

• Copy Email and Paste into Google

• Click on LinkedIn Profile

• Check to make sure it’s the right person

• Click Connect

• Repeat for everyone on every call

Here’s how it works

Step 1: Setup Zap Trigger: Gmail - New Email Matching Keyword “Accepted”
Step 2: Setup Zap Webhook: Send Webhook to Clay
Step 3: Create LinkedIn Profile URL Waterfall in Clay
Step 4: Add LinkedIn Profile to Campaign with HeyReach

Use this link to start your HeyReach free trial and message me on LinkedIn and I’ll personally help you set this workflow up!

Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

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Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

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Today’s AI Tool is Degreed

TLDR

Degreed is an AI-driven learning platform that helps organizations identify skill gaps and deliver personalized learning to upskill and reskill their workforce at scale.

Problem It Addresses

Enterprises struggle to keep pace with rapid industry changes due to fragmented learning systems and unclear visibility into workforce skillsets. Most HR leaders lack the tools to predict, assess, and develop the skills their organization truly needs to thrive.

Solution

Degreed provides an AI-enabled platform that centralizes skill data and curates personalized learning pathways to close skill gaps and improve workforce performance. It integrates with existing systems and partners to automate learning aligned with business goals.

Here’s how it delivers value:

• Skill Intelligence: Uses AI to infer, assess, and track individual and organizational skill data across platforms.

• Personalized Learning: Tailors learning experiences by role, skill need, or business priority through tools like Degreed Learning and Academies.

• Scalability & Integration: Supports enterprise-scale adoption with proven success (e.g., 150,000 Capgemini employees trained in 10 weeks) and seamless tech integrations.

PRESENTED BY WORKOS

How to stop bots from abusing free trials

Free trials help AI apps grow, but bots and fake accounts exploit them. They steal tokens, burn compute, and disrupt real users.

Cursor, the fast-growing AI code assistant, uses WorkOS Radar to detect and stop abuse in real time. With device fingerprinting and behavioral signals, Radar blocks fraud before it reaches your app.

Start protecting your app for free →

Joey’s GTM Idea of the Day

The formula for success in GTM (or anything)

Focus on the right things + accelerate your rate of learning = success

Most teams think success comes from doing more. More campaigns. More sequences. More activity. But GTM isn’t a volume sport. It’s an accuracy sport.

GTM works a lot like an archer training. The breakthrough never comes from firing a bunch of arrows. More shots don’t make you better. They just make you tired. The real shift happens when you pick one target and commit to it. Once the target is fixed, every arrow becomes feedback. Your grip. Your stance. Your release. Tiny adjustments that tighten your grouping fast.

That’s the formula. Focus on the right target, then accelerate how quickly you learn from each shot.

Here’s where most teams break down. They treat every segment, every message, and every play as equally important. So nothing compounds.

But when you narrow the focus, patterns appear.

Customer language repeats. Objections rhyme. Deals move for the same reasons. And because the signal is tight, your learning rate jumps.

I’ve seen companies go from scattered to sharp in weeks. They stopped chasing five markets and committed to one. Suddenly every call sounded familiar. Every loss taught them something real.

Every win clarified what mattered. Their learning curve bent upward because the focus finally held still.

How to Use This

• Identify your highest signal area. Look for real pain, real urgency, and real pull.

• Commit to it for a set period. No hedging. No dabbling.

• Treat every customer touchpoint as a learning loop. What did you hear. What changed. What will you try next.

• Tighten, tune, repeat. Learning compounds just like revenue.

If you focus on the right things and learn faster than your competitors, you win.

Connect with me on LinkedIn and let’s chat about this!

10 Sales Acceleration Strategies 
Sponsored by Attention 

Deals moving too slow?

Forecasts always off? The best sales teams don’t rely on luck—they master alignment, automation, and intelligent execution.

This free guide shows you how. Inside, you’ll get: A streamlined sales tech stack that eliminates friction KPI frameworks that improve accountability and forecasting Smarter lead scoring that goes beyond firmographics AI-powered tactics to personalize outreach and scale efficiency High-performing teams don’t guess. They execute with precision.

Download Free Guide →

Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

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Today’s AI Tool is Centralize

TLDR

Centralize is an AI-powered platform that helps B2B sales and revenue teams map, manage, and multithread complex deals by surfacing relationship intelligence across disconnected systems.

Problem It Addresses

Enterprise sales deals often collapse due to a lack of visibility into stakeholder engagement, scattered data, and poor multithreading. Sellers struggle to identify risks, navigate internal politics, and coordinate team efforts due to siloed information across CRMs, emails, calendars, and social networks.

Solution

Centralize acts as an AI agent that aggregates and analyzes relationship data to build dynamic stakeholder maps and actionable engagement strategies. It provides proactive alerts and automation to uncover missing contacts, surface warm intros, and flag deal risks in real time.

Here’s how it delivers value:

• AI-generated relationship maps automatically visualize who’s involved and what matters to them based on CRM, email, and calendar data.

• Multithreading and warm intro tools expose gaps and unlock executive, advisor, or investor-backed pathways to decision-makers.

• Proactive alerts to notify teams of job changes, engagement drops, or risk indicators—enabling instant response from within the platform.

PRESENTED BY ROKU

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

30-Day Sales Rep Ramp Plan
Sponsored by Attention 

Top-performing teams don’t wait months to see results - they use a structured, AI-powered onboarding plan to ramp reps in 30 days or less.

• Week-by-week ramp framework: Learn, Practice, Coach, Apply

• Key milestones for productivity by Week 1, 2, 3, and 4

• Activity benchmarks to track progress and predict success

• Mentorship and feedback systems built for scale

Download Free Guide →

Joey’s GTM Idea of the Day

Stop Explaining ROI. Start Showing It.

ROI falls apart when it depends on forecasts and guesswork. Buyers are not rejecting the math. They are rejecting the uncertainty.

What actually moves a deal is an improvement they can trust today. A clear before and after. Something real, visible, and easy to verify.

Think of ROI like a doorway. Make it clear and concrete so the buyer can step through without effort. A giant model forces belief. A single proof point earns it.

Once they trust the real win, the bigger ROI story feels inevitable instead of hypothetical.

How to use this:

Pick one task your product makes better. Measure it with numbers that require no guessing. Lead with that proof so the buyer feels the value instantly. Bring the larger ROI model later, after the win lands.

One undeniable improvement beats any perfect projection.

Need help going from good to great? Connect with me on LinkedIn and let’s chat

Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

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Today’s newsletter is presented by WorkOS

Make Your App Enterprise Ready from Day One with AuthKit

Building authentication for a B2B SaaS product should not take months. AuthKit gives you everything you need from the start without the complexity.

An Authentication Platform Built for Modern SaaS
AuthKit is not just a login tool. It is a complete enterprise-grade authentication ecosystem built by WorkOS, the same platform trusted by OpenAI, Webflow, Cursor, Vercel, and hundreds of fast-growing companies.

How It Works:

• All-in-One Authentication
  Email and password, social login, passkeys, SSO, MFA, magic links, and CLI authentication are all supported through a single integration.

• Hosted, Branded UI
  A fully customizable interface handles secure flows, rate limiting, password resets, session management, and more for you.

• Enterprise Features from Day One
  SCIM provisioning, audit logs, advanced roles and permissions, and organizational controls are built in.

• Fraud and Abuse Protection
  Radar keeps bots, fake signups, and trial abuse under control as you scale.
  

Built for Teams That Want to Move Fast

• Hopin saved two months of engineering time.

• Cursor runs their entire authentication stack on WorkOS.

• Webflow shipped support for all identity providers in hours instead of quarters.
  

As your customer base grows, you can add enterprise capabilities instantly without rebuilding or wiring systems together.

Ready to Scale Confidently?

Start building with AuthKit→

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Don’t send another AI “personalized” email until you read this.

The Problem:

Your Prospects Can Spot AI From a Mile Away. That’s why your outreach feels invisible. Everyone’s using the same AI tools, trained on the same data, writing the same “personalized” messages. Authenticity got lost in automation.

The Solution:

✨Redrob’s Human Intelligence Lab✨

Redrob blends AI efficiency with real humans in the loop to help teams reel in engaged responses, not fish for transactional replies.

How It Works

• Target the Right People: Upload your list of key accounts. Or, use Redrob’s People Search GPT to scan over 700M verified profiles (complete with phones, emails, and social links) to zero in on your best-fit prospects instantly.
  

• Add Real Human Research: Don’t send a nameless, faceless AI agent to read the tea leaves. Redrob’s local research analysts (yes, real people in a Manhattan office) uncover what AI can’t: gated reports, paywalled data, social cues, and context hidden across the web.
  

• Augment Your Outreach: Use these fresh insights to craft outreach that feels genuinely human and personal. Or, train your AI models on higher-quality, verified data that cuts through the noise and shows real understanding.
  

Exclusive Offer

GTM w/ AI has partnered with Redrob to offer readers free access to the Human Intelligence Lab.

No fine print. No fees. No credit card required.

Sign Up Here to Request Access

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Joey Fiorie

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Today’s AI Tool is AiSDR

TLDR

AiSDR is an AI-powered sales outreach platform that automates and personalizes multichannel prospecting to book qualified meetings at scale.

Problem It Addresses

Sales development teams often struggle with manually sourcing quality leads, crafting personalized outreach, and consistently booking meetings. These tasks are time-consuming, repetitive, and highly dependent on human bandwidth and guesswork.

Solution

AiSDR offers an end-to-end AI sales solution that identifies high-intent prospects, writes personalized outreach messages across channels (email, LinkedIn, SMS), and manages the follow-up and objection handling. The platform integrates deeply with CRM tools like HubSpot and leverages over 323 data sources to fine-tune outreach based on real-time intent signals. Here’s how it delivers value:

• Hyper-personalized outreach: Messages are aligned with brand voice and driven by AI using buyer intent and real-time data from 700M+ contacts.

• Omnichannel engagement: Integrates email, LinkedIn, voice notes, memes, call scripts, and texts in one customizable sequence builder.

• Turnkey implementation: Fully operational in 1–3 days with pre-warmed mailboxes, domain setup, and a dedicated GTM engineer included.

(^ referral link, thanks for using it 😎)

PRESENTED BY WORKOS

The Battle Against Bots: How to Protect Your AI App

Modern bots are smarter than ever. They execute JavaScript, store cookies, rotate IPs, and even solve CAPTCHAs with AI. As attacks grow more sophisticated, traditional detection isn’t enough.

Enter WorkOS Radar: your all-in-one bot defense solution. With a single API, you can instantly secure your signup flow by blocking bots, preventing brute force attacks, and catching free trial abuse.

Stop threats before they start. Keep real users flowing through.

Protect your app today →

A Modern Playbook For Successful Sales Reps
Sponsored by HubSpot

A guide for sales professionals navigating a complex and dynamic marketplace

• Actionable Prospecting Tips: Discover the top plays to attract, engage, and convert your ideal prospects.

• Mastering Discovery Calls: Learn how to prepare for discovery calls, ask the right questions, and set clear expectations.

• Effective Closing Strategies: Access to winning closing techniques, leverage customer results, and clearly position your product.

Download Free Guide →

Joey’s GTM Idea of the Day

The Hidden Revenue Sitting in Your “Almost Yes” Deals

Most revenue leaders pour their attention into the pipeline. Very few spend equal time on something even more telling. The near wins. The deals that advanced deep into the cycle, showed intent, aligned on value, then stalled for reasons that rarely show up in a CRM field.

These deals matter because they reveal the truth your forecast never will. Buyers didn’t back out early. They believed in the problem. They believed in your solution. Something in your process broke the moment their commitment needed reinforcement.

Look at your last quarter. You’ll find a familiar pattern. Deals moving smoothly until a handoff slows things down. A security review that starts too late. A pricing conversation that triggers internal approval loops. A legal process that feels open ended. None of these are dramatic failures. They’re friction points that quietly drain revenue you already earned in principle.

Here’s the insight. Near wins aren’t losses. They’re unfinished revenue. They show you exactly where your go-to-market engine is creating drag at the moments that matter most.

How to use this:

Create a simple weekly ritual. A near win review. Pull every late-stage deal that slipped, stalled, or went dark. Then ask three questions. What belief moved the buyer forward? What moment caused momentum to slow? Which internal step introduced friction at the worst time?

You don’t need a massive overhaul. Fix one thing a week. One playbook expectation. One cross-functional handoff. One template. One touchpoint that guides buyers through predictable moments of doubt.

GTM is a muscle, not a motion. Strengthen the part that turns intent into revenue and you unlock growth hiding in plain sight.

Need help going from good to great? Connect with me on LinkedIn and let’s chat

Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

Subscribe here if this email was forwarded to you!

Survey

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Today’s AI Tool is Exportly

TLDR
A Chrome extension that supercharges sales prospecting by integrating Clay's data engine with AI-driven workflows and enrichment tools.

Problem It Addresses
Sales teams often struggle with fragmented prospecting tools, limited contact data, and the manual effort required to personalize outreach at scale. Traditional tools like ZoomInfo and Apollo are hard to customize and lack seamless AI integration for modern sales motions.

Solution
Exportly connects directly to Clay and enables users to run personalized, automated sales plays using AI, without needing in-depth Clay knowledge. It centralizes data enrichment, CRM syncing, and outreach automation into a simple extension designed for sales teams.

Here’s how it delivers value:

• Unified Prospecting Data: Aggregates over 150 data vendors to get 2x more verified contacts using Clay’s waterfall enrichment.

• AI-Powered Outreach: Uses Claygent and ChatGPT to generate personalized insights, emails, and research in seconds.

• Seamless CRM & Workflow Integration: Syncs enriched contact data with CRMs and launches Clay-powered workflows with one click.
  

PRESENTED BY WORKOS

How to Build Secure MCP Auth for Enterprise AI

As AI agents connect to enterprise systems through MCP, secure authorization is essential.

This guide explains how to implement OAuth 2.1 with PKCE, scopes, user consent, and token revocation to give agents scoped, auditable access without relying on API keys.

Learn how to design production-ready MCP auth for enterprise-grade AI systems.

Read the guide →

A Modern Playbook For Successful Sales Reps
Sponsored by HubSpot

A guide for sales professionals navigating a complex and dynamic marketplace

• Actionable Prospecting Tips: Discover the top plays to attract, engage, and convert your ideal prospects.

• Mastering Discovery Calls: Learn how to prepare for discovery calls, ask the right questions, and set clear expectations.

• Effective Closing Strategies: Access to winning closing techniques, leverage customer results, and clearly position your product.

Download Free Guide →

Joey’s GTM Idea of the Day

Stop Selling Outcomes. Start Selling Control.

Everyone in GTM says the same thing: “Sell the outcome, not the product.”

But there’s a flaw in that advice. Buyers don’t actually crave outcomes. They crave control over those outcomes.

Think about it.

A VP of Sales doesn’t just want “more pipeline.” They want confidence they can produce pipeline when they need it. A founder doesn’t want “faster growth.” They want the levers to predict and repeat growth.

That’s why most pitches fall flat. They promise results without showing how the buyer stays in the driver’s seat.

The best GTM motions flip the script. They sell agency. They show how the buyer keeps control—through visibility, predictability, or ownership of the process.

Example: Gong didn’t sell “better call outcomes.” They sold control over the sales conversation—real-time insight into what was working, what wasn’t, and how to fix it. That feeling of control is addictive.

Or look at Notion. It doesn’t sell “productivity.” It sells control over your workflow. You decide how to structure your world. That’s why people love it.

How to Use This

1. Rewrite your value prop: Instead of “We help you achieve X,” try “We help you take control of X.”

2. Audit your demo: Every step should reinforce the buyer’s sense of control—visibility, customization, predictability.

3. Shift your proof points: Highlight stories where customers gained control, not just results.

Control is the hidden currency of trust. When your buyer feels it, they buy faster, stay longer, and tell others.

Need help going from good to great? Connect with me on LinkedIn and let’s chat

Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

Subscribe here if this email was forwarded to you!

Survey

What AI tool is best for you?

Refer 3 people to sign up to GTM with AI and get free access to my filterable database of 965 AI tools.

GTM w/ AI
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Become a sponsor

Today’s AI Tool is AdCreative

TLDR
AdCreative is an AI-powered platform for generating high-conversion ad creatives across images, videos, text, and insights, aimed at businesses seeking to optimize ad performance with minimal manual effort.

Problem It Addresses
Creating high-performing, on-brand ad creatives at scale is time-consuming, expensive, and requires skilled designers and copywriters. Businesses often lack data-driven insights to know whether their creatives will perform before spending on ads.

Solution
AdCreative streamlines the entire ad creation process by using AI to generate images, product shoots, videos, and copy that align with a brand’s style. It also provides performance scoring and competitor insights to help users optimize before launch.

Here’s how it delivers value:

• Speed & Scalability: Generates ad creatives in seconds for multiple platforms, saving significant time.

• Brand Consistency: Imports logos, fonts, and colors to maintain brand alignment across campaigns.

• Predictive Performance: Scores creatives and offers actionable insights before spend, reducing risk..
  

(^ referral link, thanks for using it!)

Joey’s GTM Idea of the Day

The Signal Is the Strategy

When GTM teams obsess over messaging before they have the right signal, they’re solving the wrong problem. If you’re targeting the right accounts at the right moment with a verified buying signal, your messaging doesn’t have to be clever. It just has to be clear.

Signals compress the distance between awareness and intent. A rep who sees a company hiring for RevOps, integrating Salesforce, or running ads for a product category doesn’t need a paragraph to pitch value. They need one sentence that connects the dots.

Example: 

Instead of “We help companies streamline sales processes and improve efficiency with AI-powered automation tools,” just say:

“Saw you’re hiring in RevOps. Teams like yours use Clay to automate data entry and lead routing.”

That’s all it takes when the signal is strong.

Data Strategy Recommendations:

• Prioritize Signal Quality Over Message Quantity: Build your GTM motion around signals such as new tech installs, hiring patterns, or intent data, not cold personas.

• Enrich Signals at Scale: Use Clay to merge intent, hiring, tech stack, and CRM activity data into one view to surface real buying context.

• Map Signals to Simple Messaging: For each key signal (for example, job change, product launch, or new funding), define one short, relevant message that ties directly to it.

Need help going from good to great? Connect with me on LinkedIn and let’s chat.

PRESENTED BY WORKOS

The Platform Powering Auth, Identity, and Security for AI Products

Enterprise customers expect more than a login screen. They demand SSO, directory sync, granular permissions, and detailed audit logs, all built to strict compliance standards.

WorkOS gives growing teams these enterprise foundations without slowing development:

• Modular APIs for authentication and access control

• A hosted Admin Portal that simplifies customer setup

• Built-in security and compliance features enterprises require

Trusted by OpenAI, Cursor, and Vercel, WorkOS powers auth, identity, and security for AI products across the industry. Your first million MAUs are free.

Start building with WorkOS today →

10 Sales Acceleration Strategies 
Sponsored by Attention 

Deals moving too slow?

Forecasts always off? The best sales teams don’t rely on luck—they master alignment, automation, and intelligent execution.

This free guide shows you how. Inside, you’ll get: A streamlined sales tech stack that eliminates friction KPI frameworks that improve accountability and forecasting Smarter lead scoring that goes beyond firmographics AI-powered tactics to personalize outreach and scale efficiency High-performing teams don’t guess. They execute with precision.

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50 Free Sales Email Templates
Sponsored by HubSpot

Save time and convert more leads.

Emails are an effective and easy way to reach your contacts. Getting prospects to actually read them is another story. That means you’ll need strong sales emails that grab their attention, make them interested in your company, and guide them along the sales journey.

Download Free Guide →

Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

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Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

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Today’s newsletter is brought to you by HubSpot

Turn Buyer Signals Into Revenue — Without Leaving HubSpot

If your sales team still relies on “gut feel” to forecast or manual follow-ups to move deals forward, this one’s for you.

The improved trumpet app for HubSpot brings AI-powered buyer intelligence directly into your CRM, unifying engagement insights from trumpet’s digital sales rooms (Pods) inside your HubSpot deal records.

Here’s what’s new and why it matters for GTM teams:

• AI-driven engagement scores reveal which stakeholders are actually leaning in.

• Real-time sync keeps HubSpot and trumpet perfectly aligned, eliminating manual updates.

• Buyer intent data (like video views, downloads, or signatures) triggers automated follow-ups and workflows in HubSpot.

In short: you’ll see the entire buying committee’s activity, know exactly when interest spikes, and automate what happens next—all inside HubSpot.

AI isn't just helping you write emails anymore. it’s helping you close deals faster.

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

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Today’s AI Tool is OpenFunnel

TLDR
OpenFunnel is an AI-driven GTM search engine that identifies live buyer signals and automates hyper-targeted prospecting and outreach.

Problem It Addresses
Traditional GTM and sales intelligence tools rely on static, outdated intent data and offer limited differentiation between competitors’ prospect lists. This leads to wasted outreach efforts, generic messaging, and missed timing on potential deals.

Solution
OpenFunnel introduces dynamic, explainable signals that continuously detect real-time buyer intent and trigger personalized messaging through autonomous agents. It integrates directly into CRMs to keep pipelines fresh and highly relevant.

Here’s how it delivers value:

• Customizable Signal Detection: Surfaces live activities or traits (e.g., funding, hiring trends, product launches) aligned with your GTM motion.

• AI-Powered Messaging Agents: Automatically generate outreach tailored to each detected pain signal with contextual accuracy.

• Continuous CRM Enrichment: Keeps your sales database updated with signal-rich, high-fit prospects and removes irrelevant leads.
  

Joey’s GTM Idea of the Day

What is Reachable TAM and How to Expand It

Reachable TAM (Total Addressable Market) refers to the portion of your market that you can directly contact, meaning prospects with valid emails or phone numbers. Expanding reachable TAM focuses on improving contactability rather than just increasing total lead count.

Data Strategy Recommendations:

• Adopt a Waterfall Enrichment Approach: Use multiple data providers to maximize overall data coverage.

• Leverage Clay as a Data Marketplace: Aggregating multiple providers through Clay can yield 80–90% contact coverage compared to only 20–40% from a single source.

• Optimize Coverage by Region: Optimize enrichment by assigning specific providers to regions like EMEA, APAC, and North America for best accuracy and reach.

Need help going from good to great? Connect with me on LinkedIn and let’s chat.

PRESENTED BY WORKOS

The Platform Powering Auth, Identity, and Security for AI Products

Enterprise customers expect more than a login screen. They demand SSO, directory sync, granular permissions, and detailed audit logs, all built to strict compliance standards.

WorkOS gives growing teams these enterprise foundations without slowing development:

• Modular APIs for authentication and access control

• A hosted Admin Portal that simplifies customer setup

• Built-in security and compliance features enterprises require

Trusted by OpenAI, Cursor, and Vercel, WorkOS powers auth, identity, and security for AI products across the industry. Your first million MAUs are free.

Start building with WorkOS today →

Craft the Perfect Follow-Up Email
Sponsored by HubSpot

Never know what to say?

Following up with people can be awkward, especially when something pressing is on the line like a new job or that big sales you've been waiting to close.

That’s why we've compiled 30 follow-up email templates for you to use to send concise, direct, and respectful messages to those you're following up with.

Plus, as a bonus, we included two additional friendly reminder email templates for a timely follow-up.

Download Free Guide →

Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

Subscribe here if this email was forwarded to you!

Survey

What AI tool is best for you?

Refer 3 people to sign up to GTM with AI and get free access to my filterable database of 965 AI tools.