If you've messed around with ChatGPT's new agent features and walked away unimpressed, you're not alone. But here’s the thing: these agents can actually help you automate real tasks—as long as you stop treating them like mind-readers. I’ve figured out how to turn agents into your smartest virtual interns (without blowing up your LinkedIn).

Dan’s Bookmark Worthy Links For This Week:

• I keep referring back to this episode a lot for people building custom GPTs. Take a look if that’s you »

• ChatGPT Launches Study Mode »

• Bro relocated his whole family based on AI’s advice and it makes sense»

🧰 The Big Takeaways: ChatGPT Agents Are Actually Useful (If You Do This)

✅ 1. SOPs = Success

Think of agents like new interns. They need clear instructions. If you're handing them vague goals (“handle my social”), they'll fail. But give them a numbered list of steps? They’ll crush it.

✅ 2. Compartmentalized Credentials

Never hand over your real logins. I created a dedicated email and sandboxed access for agents. Smart move. Let them work with guardrails.

✅ 3. Automate with Form Hacks

Agents might hesitate to hit “publish,” but they will fill out forms. Use that to your advantage. Trigger workflows, post content, or launch tasks—all from a simple form submission.

Bonus Alert: Study Mode is 🔥

ChatGPT’s new Study Mode isn’t just for students. Use it to actually master marketing topics you've been glossing over. Think of it like a personal tutor that quizzes and challenges you Socratically—minus the awkward classroom energy.

You can now let AI assess where you are at and push your thinking further in any topic, including that one book you knew was important, but never took the time to master.

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⚙️ Practical AI Wins from This Week

My AI Uses

• Agent SOP Deployment: I used ChatGPT agents with step-by-step prompts to automate content scheduling.

• Login Testing via Forwarded Emails: I set up 2FA by having a Gmail forward authentication codes to an agent-managed inbox. Seems scary, I get that. Watch the episode above for the context.

• Study Mode for Concept Mastery: I deep-dived into the value equation from Hermozi’s $100M Offers using AI-tutor style questioning.

Travis was out this week!

📊 Poll of the Week: AI vs. Authenticity

Q: Is using ChatGPT to navigate hard conversations inauthentic?

Link to poll »

💬 My Take:

If you're just parroting what ChatGPT tells you, yeah, that's inauthentic. But if it helps you find clarity, empathy, and real conviction—why wouldn't you use it? It’s like therapy for your internal comms.

🔥 Viral Post Breakdown

I couldn’t stop replaying this:
🪑 The Ikea AI Ad Explosion

Twitter tweet

A sleek AI-generated video ad shows an Ikea box exploding into a full furnished room. It’s dynamic, sharp, and... yes, all AI-built.

Why it hit:

• Hyper-minimalist aesthetic

• Visually stunning explosion-to-assembly

• Feels like a $10K ad… built with VO3 and a few hundred bucks

😆 AI Meme of the Week

I’m getting tired of the hype around em dashes on LinkedIn, so I’m turning the convo into a meme.

👋 Wrapping Up

This week was full of actionable breakthroughs. If you’ve been sleeping on agents, now’s the time to revisit—with a better plan. Want more agent SOP examples or form-hack templates? Hit reply and let me know.

Until next time—
Stay smart. Stay skeptical. Stay automated.

Happy 4 th of July, friends! 🎆 While the rest of the tech world is spinning in circles of drama and headline-chasing, we’re keeping it simple: here’s how AI shows up in our real lives—no hype, just daily wins.

The Cheat‑Code Productivity Boost (Dan):
You know that “power overwhelming” feeling from old StarCraft cheat codes? That’s me these days. Projects I’d shelved for years—home fixes, side hustles, even lawn care—are finally crossing the finish line because I’ve got an AI sidekick that never gets tired.

Script Buddy Emails & Texts (Travis):
My first line of defense is still “script buddy.” Whether it’s an email to the boss or a sensitive text to a client, ChatGPT reads my draft, grades the vibe, and offers a rewrite that won’t get me side‑eyed in the hallway. (Yes, once someone actually spotted my AI‑ish phrasing—lesson learned: always tweak the final tone yourself!)

Diplomatic Email Defuser (Dan):
I once typed out a scorched‑earth reply to a tricky email. I pasted it into GPT, asked for a diplomatic rewrite, and—boom—instant de‑escalation. Reading the calmer version even cooled my own blood pressure.

Late‑Night Marriage Mediator (Travis):
After a late‑night spat with my wife, I vented to GPT. It validated my feelings but also showed her side, so I could walk back into the room ready to apologize instead of doubling down. AI marriage counseling? Maybe—but only if you’re honest about using it.

Pronunciation Coach on Demand (Dan):
Names can be delicate. Advanced Voice Mode has become my personal pronunciation coach. Type the spelling, guess the origin, and it speaks the name back so I don’t butcher it on calls.

Oracle of Bedrock (Travis):
Minecraft with my kids updates faster than any wiki, but GPT breaks down new mechanics (“Why does this farm stop working after 1.21?”) without a 30‑minute YouTube detour.

The Big “Why” Machine (Dan):
Saw a carrier slashing mobile‑plan prices? Ask GPT. It traced the drop to e‑SIM adoption, FCC pressure, and wholesale bandwidth deals—all in one answer.

Fireworks Law Guru (Travis):
“GPT‑03, can I launch these Roman candles in my ZIP code?” It dove into city ordinances and saved me a $550 fine. Money I promptly spent on… safer sparklers.

The One‑Day Passport (Dan):
When my passport expired before an international flight, GPT mined Reddit threads to warn me I’d need to book the State Department appointment at midnight—information nowhere on the official site. Got my one‑day passport because of it.

Airbnb Butler (Travis):
Guest messaging, five‑star review blurbs, gym‑room signage, even the Wi‑Fi plaque—I draft, it polishes. I asked DALL·E for a tiny logo and now it’s on the welcome binder.

Weed‑ID Lawn Savior (Dan):
I snap a macro photo of an unfamiliar weed, upload to GPT‑03, and it identifies the invader (“Creeping yellow woodsorrel, cousin of that clover we nuked last month—same herbicide works.”) Time and money saved.

At‑Home Physio Consult (Travis):
“Sharp twinge behind the shoulder blade—suggest stretches?” GPT asks a few follow‑ups, names the likely muscle group, and links demos. Physical‑therapy triage before I hit WebMD panic mode.

Storytelling Coach (Dan):
GPT built a daily micro‑curriculum; I record bedtime stories for my kids, feed the transcript back, and it critiques pacing, tension, and dialogue. Incremental gains, zero tuition.

DIY Coloring‑Book Maker (Travis):
We turned family photos into printable coloring pages. Upload, prompt “outline like a kids’ coloring sheet,” and suddenly the twins are shading in their own faces with neon crayons. Cheap thrill, huge smiles.

Theology Deep‑Dive (Dan):
We debated whether Jesus meant a camel or a fat rope through the needle’s eye—GPT pulled Aramaic homonyms, historical gate lore, and Greek manuscripts in seconds. Just remember: confirmation bias is real, so run your insights by actual humans, too.

Until Next Time

Everyday AI doesn’t need breaking news or flashy demos; it just needs a problem and a prompt. Give a few of these tricks a spin this week—and if you discover a new everyday superpower, hit reply and share it.

Stay curious, stay kind, and enjoy the holiday fireworks (within legal limits, of course).

— Dan & Travis

AI video is having a moment. And not just in deep tech corners, but right in your feed. Whether it’s creepy dream-like visuals, ASMR fruit cutting, or cats diving into pools—they’re everywhere. The pace? Blistering. The quality? Often shockingly good. What does that mean for you? Time to rethink your content game.

Creators are no longer just competing with each other—they’re competing with marketers. And they’re winning with AI. Let’s break down what’s actually happening and what you can do about it.

Dan’s Bookmarked Links Worth Checking Out This Week:

• Best “AI” movie trailer created so far »

• Anthropic now can build AI-powered artifacts (mini AI apps) »

• ChatGPT most downloaded app now by far »

🧠 Key AI Trends & Takeaways Marketers Need to Know

AI video is the new battleground for attention:

AI-generated short-form videos are dominating TikTok, Reels, and even LinkedIn. From surreal face-morphing horror to hyper-realistic cats diving off boards—this isn’t fringe anymore.

Why it matters: These videos grab attention fast. And attention is your first metric in marketing.

Vibe Coding: The No-Code Revolution

Dan predicts over 50% of AI-savvy marketers will be "vibe coding" within a year—using AI tools to build full landing pages or apps with simple prompts.

Travis is skeptical, but the debate highlights a core truth: low-code AI tools like Lovable, Claude's artifacts, and custom GPTs are becoming game-changers for fast deployment.

The Creator vs. Marketer Gap is Growing

Creators can iterate at breakneck speed. Marketers? Still dealing with sign-offs.

Translation: Your agile AI adoption strategy isn’t a luxury—it’s a competitive edge.

Truth is the New Premium

With hyper-realistic fake news and AI influencers on the rise, being authentically human will matter more than ever. Personal brands and verified accounts will become the new trust anchors in the attention economy.

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⚙️ Everyday AI Wins

Danchez:

• 8-bit Animation: Turned a photo into 8-bit art with ChatGPT + MidJourney, then animated it for LinkedIn content.

• Maze Metaphor Graphic: Used ChatGPT to illustrate “Google = maze, ChatGPT = GPS” and posted it side-by-side.

Travis:

• Local Outreach Hack: Used GPT o3 to find the exact city official he needed for an event—got a phone number and call done in minutes.

• Minecraft Mastery: Uses ChatGPT to help him navigate the game lore of Minecraft while playing with his kids—“Ask ChatGPT” is the new “Google it” at his house.

📊 Poll Breakdown

Sam Altman’s tease:
“When will an o3-mini-level model run natively on a phone?”

Why it matters: Native AI means instant speed, no servers, and tighter app integration. If Altman’s teasing 2025, marketers should prep for local-first AI workflows this year.

🔥 Viral Breakdown: ChatGPT Crushes the App Store

Twitter tweet

A SimilarWeb chart just went wild:

• ChatGPT = 1M+ iOS downloads/day

• Next best (Facebook)? 300–400K/day

🤯 It’s not even close.

Translation: The AI race isn’t just about usage. It’s about distribution—and OpenAI is running laps.

👋 Until Next Time

Whether you’re diving into vibe coding, battling for social attention, or just trying to keep it real, AI is moving fast.

Keep experimenting, keep testing, and let us know: Are you team “vibe code everything” or “still need my dev”?

Hit reply and share!

You’ve probably heard the term “AI agent” tossed around like it’s the next big thing. But are we actually there yet—or are marketers getting caught up in another overhyped tech cycle? This week we break down what’s real, what’s useful, and what’s just clever marketing fluff. Oh, and yes—MidJourney just quietly dropped something video marketers really need to know about.

Dan’s Bookmark Worthy Links For The Week:

• Teacher uses AI to show students a future version of themselves »

• OpenAI talent being poached with $100 million signing bonuses »

• Midjourney added video. No sound, but it looks goooood »

🧠 Real Talk on AI Agents & What Marketers Can Actually Use

• Not Quite Autonomous (Yet): Everyone’s talking about AI agents, but the reality is sobering. Most current “agents” are glorified automations—not self-correcting, multi-step geniuses. Think assistant, not miracle worker.

• Cross-Application is the Missing Link: The big hurdle? No one—not even Apple—is nailing cross-app AI integration. Without that, true agentic behavior remains wishful thinking. Apple even admitted Siri still can’t do this. Neither can Google.

• Voice Agents Are Actually Useful: The one exception? Voice agents. Tools like HighLevel already let AI handle phone calls, answer FAQs, book meetings, and even text PDFs to leads—all without human help. That’s real ROI.

• Marketing Solo-Preneurs of the Future: The vision of a solo founder scaling a multi-million-dollar business with 20 agents isn’t here yet, but it’s closer than you think. That future will start with niche agents that solve real problems, not just look good in a demo.

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🧰 Everyday AI Wins

Practical ways we used AI this week that you can do too.

Dan:

• Coupon Scraper: Used ChatGPT to find real-time working coupon codes for a Walgreens poster. It worked. Goodbye RetailMeNot.

• Thumbnail Workflow: Replaced Photoshop with Adobe Express for fast, AI-enhanced thumbnails. Bonus: ChatGPT designs the layout.

Travis:

• Rabies Check: Got bitten by a dog, used ChatGPT for panic research and wound care steps (spoiler: no rabies).

• Reading Sidekick: Uses ChatGPT voice mode while reading to define terms and explain concepts on the fly.

📊 Poll Results: Should AIO Be a Series?

Dan asked if AI Optimization (AIO) deserves a deep dive or just a single article.

Coming this August: five interviews with top SEO experts now diving deep into AI.

😂 AI Meme of the Week

👋 Until Next Time…

AI agents aren't magic—but they are coming. Start simple, get strategic, and don’t fall for the hype without a case study to back it up. Got a tool or use case that’s actually working? Hit reply and tell us—your insights might end up in next week’s issue.

Stay sharp,
— The BotBros

Feeling like the pace of AI is outpacing your marketing stack? You're not alone. This week, we’re diving into how ChatGPT’s subtle but significant upgrades could reshape daily workflows, why Apple’s AI rollout feels more like a whimper than a bang, and how Suno is becoming the secret weapon for audio-savvy marketers.

Let’s break it all down.

🤩 

Dan’s Top Bookmarks From the Week:

• ChatGPT Projects Update »

• Best Breakdown of ChatGPT’s new o3-pro »

• LinkedIn post loaded with questions to ask AI about yourself »

• Why Apple’s findings on AI reasoning don’t matter »

🧠 Main AI News & Takeaways for Marketers

ChatGPT Gets More Human

• Voice Mode Upgrades: ChatGPT’s new voice is cleaner, more concise, and surprisingly human. Marketers considering audio content or co-hosting options should pay attention—this could become your next virtual teammate.

• Custom GPTs Now Supercharged: You can now assign specific models to custom GPTs. Translation? Build mini-apps that fit right into your marketing flows.

• o3-Pro = Strategy Powerhouse: For $250/month, ChatGPT’s o3 Pro model offers deeply personalized outputs—but only if you feed it robust context. If you're working on high-level marketing strategy, this is worth a one-month upgrade.

Apple’s “Intelligence” Doesn’t Impress

• Siri’s still weak. The AI tools are underwhelming. Apple’s latest launch leaned heavily on UI tweaks rather than meaningful AI advancements.

• Marketing takeaway: Don’t bet your strategy on Apple’s AI—yet. It’s a better productivity upgrade for personal use than a transformational marketing tool.

Suno AI is Stealing the Show (and the Soundtrack)

• Create music in custom genres like “country lo-fi.”

• Marketers: ditch Artlist.io or other stock music sites. Suno now lets you generate music faster than it takes to find decent stock tracks.

• Bonus: It can now split tracks by instrument—perfect for remixing in content production.

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🛠 Practical AI Use Cases This Week

Travis

• Voice SOP Builder: Used ChatGPT voice mode to create a complete event handoff SOP while driving.

• Airbnb Reviews: Had ChatGPT auto-generate warm, polite guest reviews—time-saving and on-brand.

Dan

• LinkedIn Carousel: Asked ChatGPT to create a Disney-princess-style self-discovery prompt, then used Gamma to build a stunning visual post in under 20 minutes.

• Painted & Learned: Had a ChatGPT convo about the Roman Empire while painting a guest room—edu-tainment meets productivity.

📊 Poll Results: Deep Research Tools

“How often do you use AI’s deep research tools?”

• Daily – 21%

• Weekly – 41%

• Monthly – 13%

• Tried it before – 11%

• Never – 14%

🔍 Takeaway: Weekly use is becoming the norm for marketers serious about insights. But tools like deep research can feel more F1 than Ferrari—high-powered but intimidating. Watch for a future guide from Dan breaking it all down.

🔥 Viral Post Breakdown

Twitter tweet

It looked like a real pharma commercial—except it was about a prescription that gets you… puppies. It was funny, polished, and utterly fake.

Why it worked:

• Format mimicry (pharma ads)

• Emotional hook (puppies)

• AI-generated visuals that fooled most of us

💡 Marketers: mimic popular ad formats with AI-generated creative. Humor + polish = high engagement.

😂 AI Meme of the Week

✌️ Until Next Time

There’s a lot moving in the AI space, but you don’t need to master it all. Just try one new thing this week—maybe it’s building a custom GPT, generating a Suno soundtrack, or just chatting with ChatGPT about the Roman Empire.

Hit reply: What’s your current AI “go-to” tool?

Let’s face it—something’s shifting.

AI was once the darling of the tech world, but lately, the tone online is changing. Writers feel replaced, developers feel undercut, and even average users are starting to side-eye anything with “GPT” in its name. So what’s going on?

In this week’s edition, we unpack the growing anti-AI sentiment, where it’s coming from, and what savvy marketers should do about it.

📣 This Week’s Marketing Reality Check

🔥People are mad—and they’re loud.

From spicy Twitter replies to news headlines warning of “white-collar bloodbaths,” the AI backlash is heating up. Dan and Travis break it down:

• The Developer Backlash: Once considered a safe bet, dev jobs are now being hit hard. With OpenAI tools like Codex and Microsoft boasting that 30% of their code is AI-generated, even junior dev roles are on the chopping block.

• The Unexpected Pushback: Dan’s personal experiences with using AI for music and home design triggered a surprisingly hostile response, from accusations of “fake art” to environmental guilt-tripping.

• Environmental Concerns: Turns out, AI’s impact on the energy grid is a real conversation. Training large models is water- and power-intensive, raising legitimate concerns about environmental impact.

• The Real Threat? Fear. The backlash isn’t just about jobs. It’s about speed. AI is moving so fast that people can't upskill in time. That gap is what’s fueling the growing anxiety.

💡 Takeaway for Marketers: Stay human-first, but AI-driven. Use these tensions as fuel to lead with empathy. When others are panicking, marketers who understand both sides will win.

📊 Poll Results Breakdown

Dan asked his audience: "Are you seeing a growing hatred for AI, or is it just me?"

Here’s what came back:

See the original post »

What it means: While full-blown hatred isn’t mainstream (yet), there’s clear evidence of a vibe shift. As marketers, that’s your cue to tread with nuance—be the optimist, but not the evangelist.

😂 AI Meme of the Week

👋 Final Thought

The backlash is real, but so is the opportunity. As AI disrupts jobs, rewrites creativity, and stresses power grids, we’ve got two options: react or lead.

Be the marketer who learns the tools, masters the ethics, and helps others adapt—gracefully. And remember: growth mindset beats fear every time.

If you've been wondering whether AI-generated video is finally ready for prime time—VO3 just dropped, and marketers everywhere are asking, is this it?

The answer? Sort of. The leap is real—but it’s not ready for mass use… yet.

🚨 Big News & Real Takeaways

1. Veo 3 is Here—and It's Wild

Veo 3’s latest update doesn’t just generate video—it nails dialogue, music, sound effects, and lip-sync. Facial expressions match speech, characters speak convincingly, and for the first time, video feels... real.

Why It Matters:

• Marketers can now dream about creating ad-level, short-film-quality content without cameras.

• But: hallucinations and weird glitches still pop up. And at $250/month (unless you snag the half-off promo), it’s an investment.

• The real unlock? Brand avatars or AI-generated characters. Not quite human yet, but it’s getting there.

2. Gemini Gets Agents—Sort Of

Google dropped updates with Gemini Agent Mode and Project Mariner, giving users the first taste of agents that:

• Perform complex searches and comparisons

• Learn tasks by watching you do them

• Automate across browser windows

For Marketers:

• Train an agent to do your weekly CRM update or build your ad reports. It’s like onboarding a digital intern—but one that doesn’t sleep.

• Not polished yet, but by next year this will be standard. Time to start building your agent playbook.

3. Cloudflare’s Big Power Move

Cloudflare might be setting itself up to become the next Google. Bold, right?

They’re working to become the AI content licensing middleman for small publishers—helping creators get paid when their content trains or powers AI models.

Why You Should Care:

• If you publish SEO content, this could redefine how you monetize.

• It’s a bet on AI eating the web—and Cloudflare wants to own the infrastructure underneath.

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🛠 Practical AI This Week

From Dan:

• Lawn Advice: Used ChatGPT to diagnose lawn issues and recommend specific weed killers—including local co-op sourcing tips.

• Room Makeover: Asked ChatGPT to make a guest room look “more adventurous.” Got AI styling suggestions and a shoppable Amazon list.

From Travis:

• Grill Fix: Used ChatGPT to identify and reset a propane regulator—saving an Airbnb guest experience.

• LinkedIn Visuals: Prompted AI to generate a flat-lay image of personal interests, then edited on mobile with “Studio” (not Canva).

📊 Poll of the Week: Do You Joke Around with AI?

"Do you joke around with AI?"

Here’s how marketers responded:

See the original post »

Takeaway:
AI might not be sentient, but it’s becoming oddly social. Want stickier UX? Add a little humor. Playfulness builds trust—even with tools.

🔥 Viral Post Breakdown

Twitter tweet

When Sam Altman and Jony Ive dropped a mysterious 9-minute video teasing OpenAI’s new hardware product, it stole Google IO’s thunder with zero actual details.

The twist? A leaked internal audio revealed:

• It’s not a phone, laptop, or wearable.

• It’s a pocket-sized AI device, always-on, voice-first.

• Think of it as a physical “Jarvis” assistant you carry with you.

Marketing Lesson:
They said nothing, but we’re still talking about it. That’s the power of brand + mystery. If you can’t ship big features, ship big story.

🤖 AI Meme of the Week

Why? Because AI might eliminate tasks, but only leaders can decide to let workers go. Dan did a whole separate podcast episode titled The AI Edge… at What Cost? How to Navigate the Ethics of AI

Watch it here »

👋 Until Next Time

This week brought massive shifts in AI video, agents, and even internet economics. What are you most excited—or skeptical—about? Hit reply or drop a DM.

And hey—go connect with Travis on LinkedIn now that he’s live: linkedin.com/in/travis404

– Dan & Travis
AIDrivenMarketer.com

🧠 Your AI Sidekick Is Getting Smarter—Here’s What That Means for Marketers

We’re officially entering a new era of AI personalization—and it’s about to change everything. The latest updates from ChatGPT and MidJourney reveal a shift marketers can’t afford to ignore: AI tools aren’t just assistants anymore—they’re becoming team members. And like any good teammate, they remember your quirks, preferences, and workflows. So how do you build a marketing edge when your AI is evolving right alongside you?

Let’s break it down.

ChatGPT’s New Memory Feature: It Remembers Everything

ChatGPT can now retain context across all your past chats—automatically. That means:

• No more re-explaining your brand voice or campaign goals.

• It behaves more like a well-trained marketing assistant who “just gets it.”

• Pro users get it now; Plus users soon.

Marketing Impact: Huge time saver. Faster briefs, more consistent tone, and smarter outputs without repetitive instructions. But watch out—this “always-on” memory can also misfire if you’re managing multiple clients. (Pro tip: separate accounts.)

MidJourney V7: Personalized Visual Style

The latest MidJourney update requires you to rate 200+ image pairs before generating anything. Why? So it can learn your aesthetic.

• Each user gets a custom-trained model.

• Styles are increasingly unique and hard to replicate—even with identical prompts.

Marketing Edge: Your design style becomes a competitive advantage. Over time, marketers might even monetize access to their finely-tuned AI art engines.

Microsoft Clarity: The AI Analytics Tool Marketers Didn’t Know They Needed

It's free. It’s powerful. And Copilot(ChatGPT) is built right in.

• Analyze traffic trends, heat maps, session recordings, and more.

• Chat directly with your data: "Which blog posts perform best—and why?"

Why It Matters: It's like Google Analytics (pre-GA4 headaches) + ChatGPT in one dashboard. No-brainer for marketers wanting smarter data without drowning in spreadsheets.

Poll Results Breakdown: What Do Marketers Want to Automate?

LinkedIn poll response:

Insight: Most marketers underestimate the impact of project management—likely because they don’t realize how much better things could run. But the real gem? Admin tasks are low-hanging fruit for AI automation. Expect future content here (wink wink).

Viral Post Breakdown: AI Detectors Are Failing… and Writers Are Freaking Out

Link to post.

A viral post by writer Abigail Monroe racked up 2,000+ likes and 500+ comments after she shared a harsh truth: AI detectors flagged her original pre-2021 writing as 100% AI-generated. Oof.

Why It Blew Up:

• It resonated with writers tired of proving their authenticity.

• It exposed a growing flaw in AI-detection tools used by employers and clients alike.

Marketing Lesson: The AI-content trust crisis is here. Be transparent, but also be strategic about when and how you disclose AI use. And remember—your style is the one thing AI can't replicate easily.

Community Plug: Get Ahead with the AI Business Society

If today’s personalization talk struck a chord, the AI Business Society is your jam. It’s where early adopters, AI content marketers, and tool testers gather to swap strategies. Think: collective marketing brain powered by AI experiments.

Join Dan for weekly lessons in person, master classes for expert AI strategists, and stay on top of breaking news with your peers learning AI.

🤖 AI Meme of the Week

👋 Until Next Time…

Start thinking of your AI tools like RPG characters—they level up the more you work with them. And just like your favorite intern who “just gets it,” they can become essential allies in your marketing workflow.

Got a favorite AI tool you’re obsessed with? Or a pain point you're dying to automate?
Hit reply or DM Danchez—we’re always up for a good AI therapy session.

Stay smart. Stay caffeinated.
—The BotBros 🧠☕️

Is ChatGPT 4.5 Actually That Good? Let's Talk.

Every time OpenAI drops a new version of ChatGPT, the internet erupts with takes: "Game-changer!" "Mid." "Snarky?" So, is ChatGPT 4.5 really better, or are we just caught in the hype cycle? Here’s what you need to know:

• More Personality Customization: Hidden in the settings, you can tweak ChatGPT’s personality. Want it witty? Gen Z-flavored? Skeptical? You can do that now.

• Improved Writing: Less robotic, more natural. 4.5 finally gets LinkedIn posts right (not too many emojis, thank goodness) and structures blog posts with better formatting.

• Better Compliance with Instructions: Unlike its predecessor, 4.5 actually listens when you tell it to wait before responding.

💡 Marketer’s Takeaway: If you’re using ChatGPT for content creation, 4.5 is smoother, smarter, and more intuitive. Give it a personality boost, and you might actually enjoy working with it.

🎥 Viral AI Ad Breakdown

A new AI-generated commercial is making waves. It’s for a body wash, and it seamlessly blends real footage with AI-generated visuals—think sliding down a waterfall of citrus in ultra-vivid color. The kicker? It doesn’t look AI-generated.

Twitter tweet

🧐 Why It Matters: AI video production is closing the gap. This ad proves that AI can create Hollywood-level VFX without the massive budget.

💡 Marketer’s Takeaway: If you haven’t experimented with AI-generated video yet, it’s time. The tech is evolving fast, and brands that start now will have a creative edge.

📊 Poll of the Week: AI in Marketing Job Descriptions

We ran a deep research query to analyze 100 recent marketing job postings. Here’s what we found:

• 60% didn’t mention AI at all.

• 20% mentioned AI in a minor way.

• 10% made AI a major focus.

• 5% listed AI as a required skill.

• 5% had AI in the job title (e.g., "AI Content Marketer").

💡 Marketer’s Takeaway: AI marketing skills aren’t yet a must-have, but the shift is happening fast. By next year, expect "AI fluency" to be as standard as "SEO knowledge."

🛠️ The Deep Research Goldmine

If you’re not using ChatGPT’s Deep Research mode, you’re missing out. It’s essentially an AI agent that does in-depth market research for you—analyzing trends, extracting insights, and even suggesting strategies.

💡 What to Use It For:

• Competitor weakness analysis

• Audience pain point discovery

• Content gap research

• Influencer mapping in your niche

Want 12+ prompts to supercharge your AI research? Grab the Audience Deep Research Toolkit here: danchez.com/deep

Access the Toolkit »

🤖 AI Business Society Community Update

We just ran a live session on Custom GPTs in the AI Business Society, where we discussed how to build specialist GPTs tailored for your business. If you’re serious about AI in marketing, this is the place to be. Join us here: AI Business Society.

😆 AI Meme of the Week

I ❤️ AI, but we probably still need to talk to customers..

That’s it for this week! Are you customizing your ChatGPT’s personality? Hit reply and let us know what traits you picked.

Until next time, keep your AI sharp and your marketing sharper.

#danchez

This AI Is a Menace, and…
You’re Gonna Love It

AI innovation is moving at breakneck speed, and if you blink, you might miss a major development. This week, we saw massive leaps forward in AI capabilities, with Grok 3 emerging as a serious competitor, Microsoft launching new supercomputer chips, and OpenAI teasing its roadmap for ChatGPT-4.5 and beyond. Let’s break down what actually matters for marketers.

🔥 The Big AI News This Week

1️⃣ Grok 3 Is Here – Is It a Game Changer?
Elon Musk’s AI model, Grok 3, has officially entered the competition, and it’s making waves. Early tests suggest it outperforms many existing models in coding, math, and content generation. But is it enough to pull users away from ChatGPT? Not yet. While Grok 3 excels in real-time search—pulling insights directly from X (formerly Twitter)—it lacks key features like project management and memory, keeping ChatGPT in the lead for most marketers.

👉 Takeaway for Marketers: Use Grok 3 when you need up-to-the-minute insights from social media. Otherwise, ChatGPT still dominates in workflow efficiency.

2️⃣ ChatGPT-4.5 and the Roadmap to GPT-5
OpenAI CEO Sam Altman has hinted that ChatGPT-4.5 is just around the corner. While we don’t have an exact release date, it’s expected to be a stronger version of GPT-4 before they roll out GPT-5, which will integrate multiple models into one seamless AI.

👉 Takeaway for Marketers: Stick to an AI ecosystem and master it. Whether it’s OpenAI, Google, or Microsoft, consistency is key to making AI work efficiently in your marketing strategy.

3️⃣ Deep Research Tools – The New SEO?
Deep research AI tools are becoming a marketer’s secret weapon. OpenAI, Google, Perplexity, and Grok have all rolled out their own versions, offering in-depth research reports on any given topic. OpenAI’s version, exclusive to pro users at $200/month, is the most advanced, providing comprehensive insights in a structured format.

👉 Takeaway for Marketers: Use deep research tools to analyze customer pain points, competitors, and industry trends. This could be a game-changer for creating high-value content and lead magnets.

📊 Poll Results: Are Marketers Tired of AI?
We ran a LinkedIn poll with 232 votes asking: Are you tired of hearing about AI?

👉 Takeaway for Marketers: AI fatigue is real. If you’re creating AI-related content, be mindful of your audience’s appetite. Focus on practical applications rather than just hyping the next big thing. Also, AI is very early. Now is a good time to get ahead.

📈 Viral Post Breakdown: Generative Machine Optimization (GMO)
SEO expert Rand Fishkin revealed that AI models can be optimized just like Google search. The key? Repeatedly associating your brand with specific keywords across the web. If you want AI tools to recognize your company as the go-to in your industry, you need to intentionally structure your brand mentions.

Rand Fishkin on LinkedIn: We know people are using AI tools. We know how LLMs work. We know how to… | 349 comments

We know people are using AI tools. We know how LLMs work. We know how to appear in LLMs and AI answers. And yet... it seems almost no one is doing this work?!… | 349 comments on LinkedIn

www.linkedin.com/posts/randfishkin_we-know-people-are-using-ai-tools-we-know-activity-7292630703035273216-jhy2/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA

👉 Takeaway for Marketers: Start strategically placing your brand name next to key search terms across content, social media, and websites. The future of SEO is here, and it’s called GMO.

Community Plug: Social Media Marketing World
Want to go deeper on AI marketing? Join me at Social Media Marketing World in San Diego this March. I’ll be co-hosting an Ask Me Anything session with Michael Stelzner on AI’s role in marketing. Escape the cold and get ready to supercharge your AI game!

Meme of the Week

Final Thoughts
AI isn’t slowing down—if anything, we’re just getting started. Whether you’re leveraging AI for research, real-time insights, or content creation, the key is to stay adaptable and informed. What’s the biggest AI tool in your stack right now? Reply and let me know!

Until next time, keep your marketing smart and your coffee strong.

This week, in the AI-Driven Marketer newsletter, we're buzzing about OpenAI’s recent announcements and what they mean for marketers, creatives, and AI enthusiasts.

OpenAI’s 12 Days of Christmas: What’s in Store?

When OpenAI makes a move, the entire industry pays attention. They’ve kicked off their "12 Days of Christmas" campaign, rolling out new features every day for 12 business days. It’s like an advent calendar, but for AI enthusiasts.

Day 1 Highlights:

• O1 Reasoning Model: This powerful new model is officially out of preview. Compared to its predecessor, it boasts a 70%-80% improvement in reasoning tasks, making it a game-changer for complex problem-solving.

• O1 Pro: An enhanced version of O1, offering an additional 10%-15% performance gain. Available exclusively with ChatGPT Pro, it’ll cost you $200/month.

At $20/month, O1 is a steal for the average user, but Pro’s hefty price tag has stirred some debate. As Travis pointed out, though, $200 for PhD-level reasoning in your pocket? That’s a value proposition worth considering.

How Marketers Can Use O1: O1’s reasoning capabilities make it ideal for tackling multifaceted problems, like:

• Analyzing customer feedback to refine your strategy.

• Optimizing budgets across diverse marketing channels.

• Generating insights from dense datasets.

If you’ve struggled with tasks requiring multiple variables and deep analysis, O1 might just be your new best friend.

What’s Next? Predictions for OpenAI’s Drops

Speculation is running wild about what OpenAI will release next. Here are some of our predictions:

1. Improved Image Creation: DALL-E’s capabilities are due for an upgrade, which could help it compete more directly with MidJourney.

2. Video AI: Rumors abound that OpenAI’s video model, "Sora," might be released—likely as part of ChatGPT Pro due to its high processing costs.

3. Agents: Imagine assigning AI agents to handle routine tasks or complex workflows autonomously. This could be the productivity breakthrough we’ve all been waiting for.

4. ChatGPT 5 (Orion): Sam Altman has hinted at this for winter. Could it be OpenAI’s big finale for their 12 Days of Christmas?

Whatever’s next, OpenAI’s moves are setting the stage for the industry.

AI Music and Marketing: A New Frontier

One of the biggest surprises this year has been the rapid rise of AI-generated music. Tools like Suno and Udiow have transformed what’s possible, making it easier than ever to produce professional-quality tracks. I recently tested Suno’s capabilities by creating an entire Christian album based on the Psalms. The process was fast, the output impressive, and it sparked an idea for marketers.

Marketing Through Music: Imagine creating custom music for your brand. Here are some ideas:

• Jingles and Themes: Use AI to produce catchy tunes for podcasts, YouTube intros, or TikToks.

• Emotional Branding: Craft songs that resonate with your audience’s struggles and aspirations. For instance, a song about the highs and lows of hitting marketing KPIs could strike a chord with fellow marketers.

• Infotainment: Make learning fun by turning complex topics into engaging musical content.

With tools like Suno, you don’t need to be a musician to create impactful tracks. The opportunities for creative marketers are endless.

The Generalist vs. Specialist Debate in the Age of AI

AI’s ability to democratize specialized tasks is shaking up traditional roles. As Liam Otley recently argued, generalists leveraging AI can now rival specialists in many areas. While this rings true in some cases (e.g., using MidJourney to create professional-grade designs), specialists aren’t going away.

Here’s why:

• Depth of Knowledge: Specialists bring expertise that generalists can’t replicate, even with AI.

• Enhanced Efficiency: When specialists adopt AI, they can operate at an even higher level, making them indispensable.

• Complexity of Tools: AI simplifies workflows but often introduces new complexities that require specialist know-how.

The takeaway? Whether you’re a generalist or specialist, embracing AI is crucial. The real winners will be those who learn how to integrate these tools effectively.

AI Skills: Where Do You Rank?

I recently polled my LinkedIn audience, asking them to rate their AI skills:

Most respondents leaned toward intermediate or advanced, likely reflecting the early adopters in my network. If you’re unsure where you stand, here’s a tip: Focus less on labels and more on experimentation. Roll up your sleeves, test new tools, and iterate. That’s how you build real expertise.

Want to level up? Take the AI-Driven Marketer Fundamentals course and you’ll be playing at an advanced level within the week.

Wrapping Up: Be the Playmaker

AI is advancing at a breakneck pace, but the opportunities are ripe for those willing to experiment. Whether you’re exploring new tools, creating content in novel formats, or refining your skills, now is the time to dive in. The marketers who test, iterate, and adapt will be the ones writing the playbooks others follow.

Stay tuned for next week’s newsletter as we unpack more OpenAI drops and explore the ever-expanding AI landscape.

Hey Marketers,

There’s a lot of buzz around AI lately, and it’s getting tough to tell what’s real innovation versus overhyped tech. This week we broke down the biggest AI stories you need to know. Let’s dive into the news and make sense of what's happening right now.

🦾 AI News for Marketers

👉 Coca-Cola's AI-Generated Christmas Video

Coca-Cola recently dropped an AI-generated Christmas ad, and everyone is talking.

• The Good: It’s the most advanced AI video we’ve seen so far, with impressive tech.

• The Not-So-Good: Is it at the level we’d expect from Coca-Cola? Not quite. The execution still has some kinks.

• Why It Matters: Despite the imperfections, people are talking about it. That attention is priceless, and it shows that AI-generated content is edging closer to mainstream use.

Takeaway: Could AI video be mainstream for marketing soon? Likely within the year.

👉 AI Agents: Intelligent Automation or Overhyped Assistants?

Microsoft and Salesforce have been throwing shade at each other over their AI agents, each claiming theirs is the best.

• The Reality: The term “AI agent” is a bit misleading. We’re not seeing true autonomous bots; it’s more like intelligent automation.

• What’s Missing: These tools still need human input to set up workflows and oversee results.

• The Promise: Smarter systems for handling repetitive tasks are here, but don’t expect a fully autonomous marketing assistant just yet.

Takeaway: Intelligent automation is making progress, so invest in process, systems, and leveraging the best of AI to make them run better.

👉 Has AI Hit a Wall?

Rumors are swirling that AI development has plateaued, which is why we haven’t seen ChatGPT-5 yet. Sam Altman from OpenAI and Anthropic’s team disagree, predicting continued growth.

• If AI Has Hit a Wall: We’ll need to make do with what we have, which will take years to be fully leveraged just like it took us years to make the most of social media.

• If AI Keeps Growing: AI could revolutionize more than just marketing—think education, healthcare, and beyond. It will be the future for how we do everything in marketing.

Takeaway: Whether we’re at a standstill or on the verge of more breakthroughs, there’s still plenty of untapped potential in today’s AI.

👉 The State of Workplace AI

Microsoft Copilot and Google Gemini are here, promising to revolutionize daily work.

• The Question: Where are the success stories?

• The Reality: Despite big investments, we haven’t seen many marketers sharing how these tools are boosting productivity.

Takeaway: If you’re experimenting with them, we’d love to know what’s working and what isn’t. Let’s figure out how these tools can really start paying off. Let us know »

📊 Poll Results: Is AI Going to Be Bigger Than Social Media?

Last week, we ran a LinkedIn poll asking: Is AI going to be bigger than social media? The results were mixed but leaned toward optimism:

Click to See Post »

• 60% of respondents said AI will 100% be bigger.

• 27% thought maybe.

• 13% weren’t convinced at all.

Our Take: AI is poised to have a bigger impact across more areas of life than social media ever did. Social redefined communication, but AI is redefining decision-making, creativity, productivity and just about every area of our future lives. That’s why it’s important to pay attention to it now.

Connect with Dan on LinkedIn to see the next poll »

😲 Viral Post Breakdown

This week, we found a viral AI-generated rap video by Kyle Shannon that used the latest creative tools in ChatGPT-4 to create some impressive lyrics.

Click to See Post »

• Why It’s Cool: It made us rethink how marketers might use AI music. Imagine AI-written jingles that turn heads on social media or even short brand anthems that get people talking.

• The Opportunity: AI music tools are getting powerful enough to use today, and there’s a real opportunity for marketers to experiment and stand out with creative soundscapes.

😆 AI Meme

P.S. Remember, in the world of AI, it's not about how much noise you make, it's about how well you can tune out the hype and turn insights into action. Until next time, keep your marketing smart and your coffee strong.

Every once in a while, something comes along that makes us marketers drop our morning coffee and mutter, "Well, there goes my plan for the quarter." Last week, SearchGPT did exactly that. It's the kind of thing that might have Google's SEO team crying into their organic kale salads and perplexity's founders feeling like they're about to star in a Silicon Valley tragedy. So, what does this all mean for us marketers? Let's dive in (not delve, I don't delve). Here's everything you need to know about SearchGPT, its impact on search, and how it's likely to change the marketing landscape.

What is SearchGPT?

In short, SearchGPT is like the lovechild of ChatGPT and Google search, but with fewer ads and more straight answers. It combines the conversational capabilities of ChatGPT with live access to internet information, meaning it can pull data in real-time—yes, sports scores, stock prices, and even local restaurant suggestions.

OpenAI took what we already loved about ChatGPT and strapped a rocket on it: now, it's actively browsing the web to give you up-to-date information, not just the sometimes-outdated info baked into its language model. Think of it as Google without the interruptions from those annoying sponsored results.

Click the globe icon in your ChatGPT app to activate it. (Requires paid account)

Search results for “Best B2B podcasts”.

The feature isn't entirely new (they hinted at it for months), but now that it's here, it's got the whole internet buzzing. No surprise, because this feels like one of those moments where something fundamental just shifted under the marketing world’s feet.

Why SearchGPT Matters to Marketers

Here's the kicker: this isn't just a convenience for users—it's a monumental shift for marketers, especially those invested in SEO and content marketing. We're talking about something that changes how users find and consume information online. If Google once had a stranglehold on search, this new addition by OpenAI is loosening its grip, one search query at a time.

Here's how:

• No More Ads: SearchGPT doesn’t prioritize ads. This is a huge relief for users who just want answers without being pitched the latest "kitchen gadget you can't live without." But if you're in the business of running ads? Oof, it means you may lose a big chunk of that search traffic.

• Better Answers, Fewer Clicks: When people search, they usually don’t want a list of websites—they want an answer. And SearchGPT is primed to give exactly that. If you've spent years optimizing for clicks to your blog, hoping they’ll read through and convert, well, now users might get the best bits right there in the chat.

• SEO Is Changing: SEO used to be all about getting Google to love you—backlinks, keywords, and all the technical tweaks in the world. But now, it’s looking like ranking for those same keywords might not mean as much. Instead, the game is shifting towards "AI Priming" (a term I'm coining today—watch it catch on or crash like my first startup idea). Instead of classic SEO, it’ll be about making sure that AI models pick up your brand, mention it in authoritative contexts, and prime the model to recognize your name.

Is Perplexity in Trouble?

Let's not forget about our old friend Perplexity—a tool that was making waves as a streamlined search engine alternative before OpenAI decided to eat their lunch. Perplexity does some amazing things—like fast, detailed responses and a clean user interface—but now, with SearchGPT, it’s hard to see how it competes in the long term. It's like bringing a butter knife to a lightsaber duel.

And don’t get me started on Google. OpenAI's aggressive moves have got to be giving Google's search team some sleepless nights. It's like watching an invincible giant suddenly realize there’s a new player on the field—one who might just be faster, more accurate, and let’s be honest, way cooler.

So Long, SEO (Kind of)

SEO won’t vanish overnight, but it’s sure going to look different. Here’s what marketers need to focus on:

1. Priming AI, Not Just Search Engines: Forget backlinks for a moment. Instead, think about mentions. Does your brand show up across trusted sources on the web? If SearchGPT is reading the room, you need to make sure it’s reading your room.

2. Media Mentions Matter: SearchGPT isn’t just ranking websites by their authority—it’s also pulling from podcasts, videos, articles, and other content. That means your mentions across different media are more important than ever. It’s time to get those PR chops working overtime.

3. Bottom-of-the-Funnel Optimization: Best-in-class, bottom-of-the-funnel keywords are still up for grabs. "Best CRM for small businesses" or "top project management tools" are searches that AI models love to provide answers for—and where marketers still have some influence. But you’ll need to double down on creating real value there to make sure you're in the AI’s "best of" lists.

4. Think Experiences, Not Just Clicks: Users aren't clicking through as much; they're interacting. Which means your content—whether it's FAQs, video clips, or deep articles—needs to shine in the abstract, not just on your website. AI models need to want to use your content.

Is Google Out?

Is this the end of Google? Let's not get ahead of ourselves. Google is big—like "build-your-own-space-station" big. They’ve got YouTube, Android, Google Maps, and, of course, their AI ambitions. So, I doubt we’ll see Google simply roll over. But with tools like SearchGPT taking market share away from traditional search engines, Google has a lot to think about—like how to get people to love ads again (good luck, Larry and Sergey).

SearchGPT does have its own challenges. It’s currently behind a paywall ($20/month for ChatGPT Plus users). So, unless you want to pay, you’re sticking to Google’s ads and Perplexity's freemium model for now. But if the tool becomes free, Google might need more than just a new algorithm update—they might need a miracle.

How Marketers Can Prepare

So what can you do? How do you stay relevant in this shifting landscape?

• Experiment with SearchGPT Now: You can’t prime what you don’t understand. Dive into SearchGPT and see what it’s ranking, how it's answering questions, and start thinking about how you can tweak your content strategy accordingly.

• Invest in Your Brand, Not Just Keywords: It’s not just about getting the keywords in—it’s about making sure your brand and products get mentioned where it matters. Work on mentions across trusted articles, partner with influencers, and get yourself referenced in the media people respect.

• Keep an Eye on Google: Yes, they’re massive. Yes, they’re probably building something that’ll at least give OpenAI a run for their money. As marketers, we’ll need to play a dual strategy—optimize for SearchGPT while also keeping an eye on Google’s next moves.

The Bottom Line

SearchGPT is a game-changer, but it’s not a Google-killer… yet. For us marketers, the biggest takeaway is that change is coming fast, and we need to be ahead of it. AI isn’t just hype anymore—it’s here to stay, and it’s changing the rules of the marketing game. So buckle up, adapt, and maybe, just maybe, you’ll still be relevant when the dust settles. Or at least you’ll be less confused than Google's SEO team right now.

If you've been feeling a bit overwhelmed by all the AI buzz lately, you're not alone. Every week, it seems like there's something new—Apple's latest AI release, Microsoft's leap into agents, Adobe's expanding AI tools—and that can make anyone feel like they're on the verge of falling behind. But here's the good news: you don’t need to tackle it all. Let’s break down what actually matters for us in marketing and how these tools might (or might not) fit into your workflows.

Apple Intelligence: Is It a Game Changer for Marketers?

Apple's AI Suite Rollout

Apple has officially rolled out its AI suite—Apple Intelligence—for the latest iPhones, which includes:

• An updated version of Siri

• Writing aids in Notes and Messages

• More productivity features

Is It Useful for Marketing?

While I’ve enjoyed using it for things like proofreading texts and making them sound more professional, it’s hardly a revolution for marketing workflows.

Apple's phased rollout, culminating in March with Siri's ability to work across multiple apps, is interesting but not a game changer for marketers. The updated Siri feels closer to Google Assistant… from a few years back. It’s a fun upgrade for personal productivity, but I wouldn’t plan a strategy around it just yet.

Microsoft Launches AI Agents: Still Waiting for True Autonomy

What Are Microsoft AI Agents?

Microsoft made headlines with its new AI agents, capable of:

• Handling multi-step actions

• Mining databases

• Returning insights proactively

Reality Check

But honestly, they aren’t yet the fully autonomous assistants we’ve been waiting for. A true AI agent should be able to overcome roadblocks without constant input, and we’re not quite there yet. For now, these agents are more hype than help for marketers.

Adobe’s AI Updates: Practical Tools Worth Your Time

New Features for Content Teams

Adobe released new AI tools that can genuinely add value:

• Generative Fill & Video Tools: Improved editing features.

• Promptless AI: AI seamlessly integrated into tools without needing specific prompts.

Why It Matters for Marketers

These updates make our creative work easier and faster, without replacing us. Adobe understands that marketers want AI to assist, not take over. The resizing tools for different ad formats and enhanced video editing are features you can use right now to save time.

Poll Results: Marketers Are Sticking with ChatGPT

I recently ran a poll asking which AI tool marketers use most:

Connect with me on LinkedIn to catch the next poll.

Takeaway

Despite newer tools like Claude and Gemini, ChatGPT remains the go-to for most marketers. If you're still in the ChatGPT camp, you’re in good company. It’s familiar, easy to use, and effective—no need to switch just because of the hype. Claude continues to innovate but it has a long way to go if it wants to overtake the category king.

Viral Post Breakdown: Claude Can Now "Use a Computer"

What’s New?

Dharmesh Shah, founder of HubSpot, highlighted a big update:

Claude can now navigate a desktop: It can use browsers, work on spreadsheets, and even scrape data.

Reality Check

While this feature is still clunky and early-stage, it gives a glimpse into the future—where true AI agents might take repetitive desktop tasks off our plate. We’re not there yet, but it’s coming.

Community Highlights: The Future of SEO in the Age of AI

AI's Impact on SEO

I’ve been diving deep into SEO lately, especially with reports of marketers getting inbound leads through AI's recommendations. AI tools like ChatGPT are replacing Google for many users—myself included—which means big changes are ahead for SEO.

The Shift

It’s not just about Google ranking anymore. It’s about positioning your brand to be found by AI, whether that means training models to recommend your product or making sure your content is accessible for AI tools. SEO is evolving, and we need to adapt our strategies accordingly.

Join In the Conversation