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The Difference Between SEO and GEO/AEO - Mike King Presenting · Luma

Presentation: "The Difference Between SEO and GEO/AEO" "It's just SEO" might be the most expensive advice in marketing right now. Mike King brings the data,…

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Details:

Date: Tuesday, April 14, 2026

Time: 6:00 PM - 8:00 PM ET

Location: Pendo, 301 Hillsborough St, Raleigh, NC 27603

Food & Drinks: Provided

RSVP: Register on Luma

Presentation:

"The Difference Between SEO and GEO/AEO"

"It's just SEO" might be the most expensive advice in marketing right now. Mike King brings the data, the research, and the real-world case studies to show you exactly why optimizing for AI search is its own discipline, and what you're leaving on the table if you treat it like business as usual.

Traditional ranking factors explain very little of what actually drives citations in AI search. The overlap between Google's organic results and what shows up in ChatGPT, Perplexity, and AI Overviews is far smaller than most marketers assume. Something fundamentally different is happening, and most of the tools and tactics the SEO community relies on haven't caught up yet.

Mike breaks down how LLMs actually find, evaluate, and cite your content. He covers query fan out and the invisible keywords you're competing on, why your meta description suddenly matters again, why content chunking is a measurable optimization and not a gimmick, and the technical blind spots that could be silently killing your AI visibility. He also gets into why AI search is more of a branding channel than a performance channel, why Reddit and YouTube dominate as cited sources, and how to think about reputation management when LLMs build consensus from across the web rather than just reading your site.

If you think your current SEO playbook has you covered for AI search, this talk will change your mind.

Speaker:

Mike King

Mike King is the Founder and CEO of iPullRank, a digital marketing agency focused on SEO, content strategy, and generative AI that has driven over $4 billion in incremental revenue for Fortune 500 clients. A two-time Search Engine Land Search Marketer of the Year, Mike is widely recognized as one of the leading voices on how AI is reshaping search. His work sits at the intersection of information retrieval, machine learning, and marketing strategy, and he coined the Relevance Engineering framework that has become foundational to modern search optimization. Mike has keynoted stages around the world including SXSW, MozCon, SMX, and BrightonSEO, and his upcoming book "The Science of SEO" with Wiley Publishing breaks down the computer science behind how search engines actually work. He studied Systems and Computer Science at Howard University and is also a hip hop artist who has toured four continents.

Venue:

Pendo

We'll be gathering at the Pendo office in downtown Raleigh at 301 Hillsborough St, Raleigh, NC 27603.

Arrive at street level in the lobby of the Pendo tower and we'll get you checked in and escorted upstairs.

Schedule:

6:00pm - doors open, drinks, mingling, networking

6:30pm - presentation, q&a

7:15pm - drinks, mingling, networking

8:00pm - doors close

About the meetup:

The Triangle SEO Meetup is a free monthly meetup for SEO professionals and marketers in the Durham, Chapel Hill, Raleigh, and greater Triangle area of North Carolina. We alternate between casual community hangs and speaker-led presentations.

Learn more about us, find out our upcoming events, and signup for our email list on our website triangleseomeetup.com.

Ian Howells, SEO consultant and founder of LuckyPixel, presented "Building SEO Tools with AI: What Works Right Now" at the Triangle SEO Meetup in Raleigh, NC.

Ian shared how a career spent building SEO tools long before AI was in the picture evolved into using Claude Code to solve real problems for his clients and personal projects. He walked through specific tools he's built, gave honest takes on what's actually worth your time and what isn't, recommended specific approaches and plugins that have worked well for him, and gave away scripts and repos attendees could take home and run themselves.

Slide Deck

About the Speaker

Ian Howells has been building and ranking websites since 2001 and leading digital marketing teams since 2007. He co-founded Traffic Think Tank, one of the most respected SEO communities in the industry, which was acquired by Semrush in 2023. He's held senior SEO leadership roles at Opendoor, LendingTree, Red Ventures, and eBay Enterprise, and most recently served as GM of SEO at The Grit Group. Ian currently consults through his company LuckyPixel and writes at pixelraider.com.

About the Triangle SEO Meetup

The Triangle SEO Meetup is a free monthly meetup for SEO professionals and marketers in the Durham, Chapel Hill, Raleigh, and greater Triangle area of North Carolina. We alternate between casual community hangs and speaker-led presentations.

Learn more about us, find out our upcoming events, and signup for our email list on our website triangleseomeetup.com.

At our February 17th meetup, Timothy Wilson from Pendo walked us through how he's been building AI-powered tools that his sales and marketing teams actually use day to day. If you missed it (or want to revisit), the full recording and slides are below.

Watch the Presentation

Slide Deck

About the Presentation

"How I Used AI and Automation to Build Tools My Team Actually Uses"

We learned how AI-powered tools built for sales and marketing teams can reduce churn, streamline content analysis, and turn manual work into automated workflows. Timm also shared how SEO curiosity led to a knack for tool building, which evolved into teaching a team AI best practices and prompting — and how repeated requests became the blueprint for self-serve solutions that let people get answers on their own.

About the Speaker

Timothy Wilson is the Web Optimization Manager at Pendo, where he focuses on CRO, SEO, and marketing strategy. His technical background in web development allows him to build solutions without relying on engineering resources — a skill that's led him to create AI-powered tools for his sales and marketing teams. With over 10 years of SEO experience, including time as an SEO Manager at Go Fish Digital, he brings a builder's mindset to everything he does.

About the Meetup

The Triangle SEO Meetup is a free monthly meetup for SEO professionals and marketers in the Durham, Chapel Hill, Raleigh, and greater Triangle area of North Carolina. We alternate between casual community hangs and speaker-led presentations.

Learn more about us, find out our upcoming events, and signup for our email list on our website triangleseomeetup.com.