Hey — it’s Deepak

It may be obvious by now, but I just love E-commerce brands.

Reading time - 1 min

This is a great way to design growth into your product.

Temu’s example

Goal - Increase average order value/Revenue

You may not care when you are given a prize directly like in those pop-ups “Subscribe to get 10% OFF” but chances are you’ll want to spin this and win.

Because people perceive losses as psychologically more severe than gains.

For example, people would rather avoid losing $20 than gain $20.

You’ve already won but have to create an account now to claim that prize, which most users will do, because they don’t want to lose.

Our initial impressions heavily influence our subsequent decisions.

These offers use the initial discount or free shipping threshold as an "anchor" that shapes our perception of the products that we will later buy.

Leading us to buy more than we actually wanted to.

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

See you

Hey — it’s Deepak

Reading time - 1 min

Do billboards still work?

• About 71% of American drivers glance at billboards while driving

• About 50% of American drivers say they find billboard advertisements “highly engaging”

I guess they do.
Stats: TrueImpactMedia

Here are 4 out of the box billboards that grabbed my attention

“Badal Life Ki Raftaar” is what Nestle ran in Mumbai, India.
Monsoons in India are associated with a hot cup of tea (or chai) and with this campaign, Nescafe aimed to change that perception.

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

See you

Hey — it’s Deepak

Had coffee after a long time, I know many of of you may not relate to this as you guys drink daily, but I feel a lot more focused & energetic after just one cup.

Reading time - 40 secs

Dave Sharp, Senior Product Designer at charity donation site Every.org, was watching session recordings using Hotjar when he noticed something interesting: a surge of rage clicks, or a series of repeated clicks in a short time, on their donation form.

Every.org’s original donation form featured two CTAs, which confused visitors and increased the bounce rate.

Old Version

Dave created a new version of the donation flow, splitting it into two pages, each with only one CTA button. Then they tested it against the original version.

New Version

By the end of the A/B testing process, conversions had increased by a whopping 26.5%.

Source: Hotjar

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

See you

Hey — it’s Deepak

Reading time - 1 min 20 secs

What is design thinking?

Design thinking is a human-centered problem-solving methodology that involves understanding the needs of users, brainstorming solutions, and creating prototypes to test and refine those solutions. It's a cyclical process that emphasizes iteration and empathy.

Design Thinking for More Sales:

Photo by Christina Morillo from Pexels:

1. Empathize: Conduct customer interviews, observe user behavior, and gather secondary data to understand your target audience's challenges and aspirations.
e.g. Clothing brands struggling to stand out as the market becomes saturated.

2. Define: Based on your research, define your ideal customer's core problem and what your business can do.
e.g. Problems faced by clothing brands and what we can solve for them
- Market positioning
- Brand Identity
- Unique E-commerce Store

3. Ideate: Brainstorm creative solutions, considering multiple approaches to communicate the identified problem & solutions
e.g.
- Crafting ads & content to make brands aware of problems & solutions both
- Reach out to brands that may be struggling in this market
- Craft your sales pitch around the above problems

4. Prototype: Develop a minimal viable prototype of your solution
e.g.
- 5-day trial program to try out our services
- A guidebook they can use to position their brands better
- Free brand identity guide specifically for clothing stores

5. Test: Present your prototype to potential customers and gather feedback. refine your approach based on their input.

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

See you

Hey — it’s Deepak

I’m fine…thanks for asking…How you doing?

Reading time - 2 mins

A great way to increase AOV.

An upsell encourages customers to purchase a higher-priced version of the product they're considering.

Upsells effectively increase average order value (AOV), leading to a significant revenue boost without requiring significant additional customer acquisition efforts.

Here are some examples

Hilton-Garden’s example

Note how Hilton's call-to-action promotes value & benefits with their new offer. For just $10 you’ll get NYC skyline view with floor to ceiling window…Who’ll say no to that.

Their another no-brainer offer.

Breakfast included for $15 only

But here they could’ve highlighted this value better as it’s not clear enough and written something like “Have a breakfast in bed for just $15”

If you sell a product your users will need to buy at least once a month.

Bubble’s example 

Subscription discount.

or if you don’t have a subscription, you can use bundling strategy (give them an option to bundle similar products and buy at a bulk discount).

Apple’s example

Understand your customers post-purchase pain points and provide them with solutions like Apple does.

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

See you.

Hey — it’s Deepak

Reading time - 2 mins

There are 2 ways to increase your shareability:

And make it easy to share.

People won’t share your app’s features or benefits but they will share their achievements.

Build Tweetable/Shareable moments for them.

Here’s Duo-Lingo’s Example

And Strava does the same thing.

If you can’t make it about them or their achievements then you have to give them a big enough incentive, people don’t share easily on social, especially about a brand.

Share to get something in return approach.

It can be a discount, resource gift, etc.

And my favorite example:
Create a valuable resource and make it free if they share.

(I came across this while reading MarketingExamples by Harry Dry)

Market value is $34.99 but you’ll get it free, all you have to do is just retweet it, now that’s a big enough reason to share something.

So, let’s see if this works.
Will you share this?

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

See you.

Hey — it’s Deepak

Did yoga & meditation this morning, I don’t know the science behind it, but feeling super relaxed, try it.

Reading time - 2 min

This one is for all the ecommerce store owners…try this…this is a great way to deal with high cart abandonment rates.

5 proven ways to reduce cart abandonment

Have an option to order without creating an account.

In a survey, 24% of customers said they changed their minds about completing the purchase because they were asked to create an account to finish the checkout process.

Include a thumbnail of products throughout the checkout process so that it’s easier for users who have added many items to scan through their shopping lists.

As Zomato does, if you’ve got a discount code available for the user automatically apply the best one, it will save time & effort on the user’s end and make them want to hit the buy button.

In a survey, 48% of buyers agreed that unexpected hidden costs are the most important reason they abandon a shopping cart.

To avoid this, you should display the total price, including taxes, shipping fees, and any other additional charges, upfront in the checkout process.

Use familiar payment gateways that users already trust. consumers are reluctant to surrender their credit/debit card details to e-commerce sites they don’t trust.

And of course, retargeting users, I didn’t include it in the list because that’s very common now and chances are you already know that.

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

See you.

Hey — it’s Deepak

Completely squeezed out every bit of energy yesterday, but it was productive and worth it.

Reading time - 2 mins

Observing user data is a great way to optimize your apps/websites.

Using session recordings data to make a difference.

Spotting an easy-to-miss mobile issue of Plutio.

Let’s understand this with a simple real world example using Hotjar’s session recording case study.

Problem:
Weaknesses in mobile users’ core metrics, but don’t know the cause.

How they used session recordings:
They started reading session recordings from mobile users to make sure the experience was consistent with the desktop one.

What they found: 
One of the session replays showed a user trying to close a mobile menu, but accidentally tapping the main logo, which resulted in an unintended page refresh.

The white oval in the image above is accidental user tap.

The home page link was too close to some navigation menu items, and mobile users were clicking on the former by mistake and were redirected to home page.

The result:
This was an easy-to-fix but problematic error for Plutio, Because users were being returned to the homepage when they didn’t want to.

A simple UI change on the mobile version solved that problem and improved UX and conversion rate on the page instantly.

Source - Hotjar

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

See you.

Hey — it’s Deepak

Reading time - 2 mins

This is a last shot you can try to convert your website visitors

The only exit intent pop-up I’ve liked so far:

Oodie clothing brand:
Their brand’s mission is to create moments of happiness & comfort and they sell oversized hoodies and weighted blankets.

So they used exit intent like this to their advantage.

1. Grab-attention

Keep in mind to Grab Attention with something relatable or fun for your audience. This works for Oodie because it relates with their audience.

2. Valuable-offer

Make your offer - Why should I stay? - What’s in it for me?

- Discounts
- Free stuff
- Prizes
etc

And use the body text to further clarify your offer and here they have related the offer with the fun element above.

3. Next step

CTA: Write the next step, keep it simple.

Why it works?
Because it uses a simple & clear action-oriented language.

Here’s another one.

Decode why this one works. It’s a little different from the above one.

Here’s the brand - The Oodie

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

See you.

Hey — it’s Deepak

Reading time - 1 min

If you’ve a landing page or ever made one for someone, you know how important A/B testing can be, so here’s how you can do it correctly.

And if you are testing don’t be lazy and start with a bad idea.

Make the options as best as you can and test it internally before you run A/B test on real users.

The simplest and the most correct way to run A/B tests is to not change more than one element at a time but yes you can make more than two variations depending on how much traffic you have.

Decide exactly what you are changing and test weather it’s a better option or not, it can be:

• Pricing

• Image

• Copy

• CTA

• Shape

  • Round

  • Sharp

• Color

• Layout

Pick only one
Because even if the conversion rate or CTR or AOV or whatever metric you’re trying to improve increases, you won’t know what caused it.

• Was it the color?

• Was it the copy?

• or the image?

Pick one element → Make multiple variations → Test and see results → Repeat

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

See you.

Hey — it’s Deepak

Reading time - 1 min

This is a great way to increase user experience and engagement

Check out Dr. Ali Abdaal’s website, I really love the animation, it’s not only cool but it subtly reveals the name of the book.

Feel Good Productivity

And here’s what I got from the website’s animation (I may be wrong here)

All the blocks first comes together to create the book in the first section as you scroll, which may translate to building blocks of the book.

And then they break apart as you scroll down…

and unite again in the about section of the book slowly towards “Part 3”(the last part). Which may indicate the completion of the book.

Let me know what you guys think.

It’s a subtle but meaningful animation.

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

See you.

Hey — it’s Deepak

I overslept today, no short story from my side, feel free to share yours.

Reading time - 1 min

If you’re running an ecommerce store, this is a simple hack to try to increase conversions.

What’s the hack?

In a study when a picture of a baby was used on a page, users focused more on the baby, not the text surrounding it.

But when this picture was changed to direct the baby’s gaze on the surrounding text, more people looked at the text than the baby.

Lesson?

Make the model look at the product not the camera.

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

See you.

Hey — it’s Deepak

Reading time - 3 mins

If you’re running an ecommerce store try this

Note: I’m not an E-commerce business owner but I own a Shopify agency and my client’s are, so that’s how I know this.

The 3-Essentials

Assuming you already have a product or service.

Creating a niche in a crowded market is crucial, especially in the beginning.

And this is how you can identify your niche & target audience.

(It’s a continuous process but these questions will help you achieve that)

1. What do we do better than anyone else?

2. Why do customers choose and stay with us?

3. What is our biggest competitors niche?

4. Target audience identification

   1. Who benefits the most from this solution?

   2. What is our blue ocean?

Before moving forward here’s something to know:
A red ocean is an existing market with many competitors, while a blue ocean is a market yet to be discovered with no competitors.

Your red ocean

• Where do we compete head to head with our competitors?

Your blue ocean

• What do we provide our customers that no one else can?
  (You’ll have to innovate here)

or you can identify

• What are the type of users that no has tapped yet?

Like if you own a marketing agency and your industry’s main target audience are startup founders, you can create a niche and target mom’s who start their businesses at home and offer your services to them, that’s your blue ocean.

Another great example:

Tony Chocolonely

Chocolate industry is highly saturated with big brands capturing most of market share.

But Tony’s strategy is to raise awareness about the cocoa industry’s slavery problem in the West Africa and lead by example, and inspire change in others with a mission to create slave-free chocolates.

They aren’t a chocolate brand, they’re an impact brand which sells chocolates.

1. Subscription based

2. Direct purchase

3. or both

With subscription model you have an advantage of having a predictable monthly recurring revenue.

Athletic greens is a great example of a successful subscription based model.

It’s a Billion dollar health supplement brand, yes with a B! All thanks to their simple subscription based option.

Offer to me is as simple as this:
(Address the biggest problems directly and present your product as the solution, it is a simple strategy)

Like TrueClassic does:
Getting the perfect fit for a T-Shirt especially for people who are fat or skinny was a big problem in the industry and they have built a $500 million brand around it.

Examples are the best way to lead & learn, that’s why at Design Examples we always teach by showing examples.

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

See you.

Hey — it’s Deepak

My favorite example.

Reading time - 1 min

Design to sell to premium buyers.

They have the most advanced tech but still they focused on how it benefits their users because that’s what people care about.

Don'ts

• Sale/Discounts

• Limited time offers

Do’s

Premium buyers only care about this

• Quality

• Result

• Exclusivity

• Value

• Pain points - if it solves a big problem for them then they will pay

The product in this example is Ultrahuman Ring AIR 
worth around ₹28,000 or $335. 

Premium buyers are going to research, nobody is going to buy $2,000 or $20,000 product without proper research.

Give them full details like benefits, advantages, disadvantages, comparisons etc make it easy for them to research.

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

See you.

Hey — it’s Deepak

Had a productive morning, one of those days when you feel like you’re on fire.

Reading time - 1 min

If you’re running a lead gen campaign try this.

3 tips to increase signups

• What’s are you offering?

• What will they get after they sign up?

People don’t just give away their E-mail address, It need to be crystal clear and extremely useful to the target audience.

If the value you are providing is great just to exchange an email then who wouldn’t sign up…Right?

Unless getting their number, name or address is essential, just ask for the e-mail any other information will may just stop the user to click.

The simples way is to write the next step you want users to take

And keep the submit button big enough or equal to field width if possible.

The call to action is the most important part of your form.

A small button has weak affordance and can make users feel uncertain about using it.

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

See you.

Hey — it’s Deepak

Had a productive morning, one of those days when you feel like you’re on fire.

Reading time - 3 mins

These are the steps you can take to start designing your landing page.

• What is your goal?

• What do want your users to achieve?
  “Book a meeting” “Buy a product” “Fill a form”

Airbnb’s example

If you’re a new host they literally address the biggest problems you might encounter

• What if my first guest is not good? What if I’m not a good host?
  Guidance and verified guest for your first booking

• What if guests steal or damage my property?
  $3m damage protection and Airbnb reimburses you for damage caused by guests

Here’s an example from my personal website

• Writing a headline like “I Create Good Enough Shopify Stores” is authentic and believable,

• And than I explain “Why just good enough?” in the second section to be more transparent.

You can check it out here - Deepak

A No-Brainer offer as Alex Hormozi said is the one people feel stupid saying NO to.

Example:

• This is a LinkedIn post by Naim-ahmed but can be used as a section in your landing page to get an E-mail.

It will work if you create a resource which solves a major problem and give it away for free (it builds trust and authority)

Pre-suasion - Priming the user before showing the actual message

Example: Bg-image secrets!

Test new ideas to increase conversions like:

Like “Marketing Examined” does

Press “S” anytime to subscribe

I don’t know the actual result but if your main audience are desktop users this will definitely improve your conversion rate.

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

Hey — it’s Deepak

Reading time - 2 mins

Un-boringify your website.

But why do it?

To make it relatable think of it as a public speaker at a seminar.

• A speaker who makes audience laughs in first few seconds & keeps the audience curious and engaged for the rest of the show.

• A speaker who is boring in the first few seconds and will treat your insomnia.

You don’t want your website to be like the latter.

3 easy tips to boost engagement

Try interactive elements like quizzes, polls, or spin to win to engage users and gather valuable insights.

Utilize personalization data to tailor website content and recommendations like user’s location, this creates a more relevant and engaging experience.

Like Glossier: - This below is when you are shopping in India

And this below is when you are shopping in UAE, they update the taxes & currency info.

And this below is when you are shopping in UK, here they changed the whole first section based on their target audience.

Another use-case apart from location is to help users make a good buying decision like Sephora did, no matter which product you choose they automatically give you a comparison with similar products that you might consider.

You can add subtle on-scroll animations to make using your website more fun and engaging experience for the users.

For example:

• Apple’s website - I specifically like their Air Pods (2nd gen) page
  https://www.apple.com/airpods-pro/

But animations like this are costly & time-consuming to build so you can try a subtle version of this like:

• Dr Ali Abdaal’s website
  https://www.feelgoodproductivity.com/

And if you’ve a lot of information and need to reduce cognitive load on users, you can reveal your website’s content on-scroll.

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

Hey — it’s Deepak

I’m planning a vacation after One and a half years of building my own business, Any suggestions?

Reading time - 50 secs

This one is based on the 80/20 rule we all know.

If you don’t want to create a salsey landing page that screams "buy now" read this.

But, what does the 80/20 rule mean here?

It's a simple framework for structuring your landing pages.

Here's the breakdown:

Dedicate the majority of your landing page to providing valuable information, insights, benefits, free resources, and solutions to your visitor's pain points.

After delivering your value, it's time for the "ask."

This could be requesting an email address for a free trial, signing up for a demo, or simply encouraging them to learn more or buy.

The ask must always be less than the (perceived) value you’ve delivered.

Why Does the 80/20 Rule Work?

People are tired of sales pitches.

The 80/20 Rule flips the script.

By focusing on giving value first, you:

• Build trust

• Spark interest

• Help visitors make informed decisions

It’s based on the principle of reciprocity.

Reciprocity is simply the idea that an individual is more likely to do something for someone else if they have received a favor or gift (value) from that person first.

The principle of reciprocity is basically a fancy way of saying "First you scratch my back, then I'll scratch yours."

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing it with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

Hey — it’s Deepak

Had a very productive day after a long week.

Reading time - 2 mins

I know designers aren’t psychologists but here it is.

Design uses subconscious triggers (colors, shapes and layout) to influence users and guides their attention, emotions, actions and shape their experiences.

By understanding this you can create experiences that make users feel good, remember things, and take action.

It's the secret language that shapes how you interact with the world around you.

For colors see example #006 - The perfect shade for your brand
For shapes see example #005 - 1 design hack, unmeasurable upside potential

For my 3 favorite subconscious biases in design continue reading

We hate losing what we have more than an equal gain feels good.

In other words, losing $1,000 will "hurt" more than the joy of gaining $1,000.

Duolingo’s example:
Your fear of losing the Duolingo streak you earned encourages you to maintain the practice streak and keep going.

Users are likely to overvalue something they own as compared to things they don't own regardless of their market value.

Pinterest’s example:
You can let users personalize their experience in the website or an app.
Like an ability to customize their profile, dashboard, feed or preferences.

Subtle visual or verbal suggestions before showing the message influences how users respond to the message.

Example:

If you're aiming to sell an expensive but cozy sofa as an e-commerce brand.

Use a background image where your sofa is on the beach or have clouds in the bg, this can evoke feelings of relaxation & comfort.

Now, because of those feelings people are focusing on comfort and not the price which makes them more likely to buy an expensive but cozy sofa which in turn can increase your AOV (Average Order Value).

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

See you.

Hey — it’s Deepak

Reading time - 2 mins

This is the simplest way anyone can choose a perfect color for their business.

Imagine you're designing a website for a luxurious spa brand.

You want to evoke feelings of:

• Relaxation

• Tranquility

• Rejuvenation

Hue refers to the actual color itself, like "blue" or "red."

For this example we can choose the color “Blue” to evoke a sense of calmness and peacefulness, aligning perfectly with the spa.

You don’t have to remember color psychology, just Google - “color psychology chart” whenever you need.

Saturation refers to the color's vibrancy, how pure a color is.

Imagine the color red in Coca-Cola. That's high saturation.
Add gray to that red. That's low saturation.

High saturation = Energetic & Active
Low saturation = Relaxing & Calm

So for a spa to maintain a relaxing feel, we can add a little gray to the blue and create a soothing and inviting vibe.

Value refers to a color's lightness and darkness or how much white is added to the hue.

A very dark blue might feel too heavy or depressing for the spa, like as we say I feel blue today (yeah…that’s dark blue)

Instead, we can choose a lighter shade of blue, maybe a soft sky blue further evoking the feeling of relaxation.

And your perfect shade is ready.

Think of it this way

• Go with high vibrancy & darker shade if you want your brand to look authoritative and powerful.

• And low vibrancy & lighter shade is much cooler and relaxing, it gives a comforting feeling.

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

See you.