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    <title>Important, Not Important</title>
    <description>Because you give a sh*t. News, essays, and Action Steps so you can understand and help unfuck the world.</description>
    
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    <lastBuildDate>Fri, 7 Aug 2026 15:53:35 +0000</lastBuildDate>
    <pubDate>Wed, 05 Aug 2026 17:57:13 +0000</pubDate>
    <atom:published>2026-08-05T17:57:13Z</atom:published>
    <atom:updated>2026-08-07T15:53:35Z</atom:updated>
    
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  <title>Some Pig</title>
  <description>Whatever&#39;s on your plate, this one&#39;s for the animals we share the planet with.</description>
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  <pubDate>Wed, 05 Aug 2026 17:57:13 +0000</pubDate>
  <atom:published>2026-08-05T17:57:13Z</atom:published>
    <dc:creator>Willow Beck</dc:creator>
    <category><![CDATA[Wcid Weekly]]></category>
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</style><div class='beehiiv__body'><div class="section" style="background-color:#effaff;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7099c1a5-1e11-4f72-aec2-ee5498c890b6/WCID_email_header_1.png?t=1727016386"/></div></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><p class="paragraph" style="text-align:left;"><b>Happy Hump Day, Shit Givers. </b></p><p class="paragraph" style="text-align:left;">This week, we’re talking about animal welfare. And before we dive in: this isn’t about guilting you into going vegan. I know that people choose to eat meat for all kinds of reasons, and guilt trips aren’t effective anyway. </p><p class="paragraph" style="text-align:left;">But whatever is on your plate, hopefully we can all agree that the animals we share this planet with, farmed or wild, deserve to be treated with dignity and respect. Because when we say “No life is worth more than another”, we mean animal lives too (and even if you <i>don’t </i>agree with that 100%, the way we farm animals and protect biodiversity is super important for human health as well!). </p><p class="paragraph" style="text-align:left;">So this issue covers the fight to keep animals out of cages too small to turn around in, the antibiotic overuse fueling the next public health crisis, the species protections under attack in Congress right now, and a few things you can do in your own backyard.</p><p class="paragraph" style="text-align:left;">Let’s go.</p><p class="paragraph" style="text-align:left;">— Willow</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/37e83d27-1c46-4506-ab34-3891dd72d6aa/APL_white_on_black.png?t=1777661371"/></div><h2 class="heading" style="text-align:left;" id="apl-positions-covered-this-week"><b>APL Positions covered this week:</b></h2><ul><li><p class="paragraph" style="text-align:left;">🐷 End extreme confinement in livestock production</p></li><li><p class="paragraph" style="text-align:left;">🐙 Protect highly sentient species from exploitation</p></li><li><p class="paragraph" style="text-align:left;">🦉 Restore keystone species and degraded ecosystems</p></li><li><p class="paragraph" style="text-align:left;">🎣 Fishing within science-based sustainable limits</p></li><li><p class="paragraph" style="text-align:left;">💊 Phase out routine antibiotic use in livestock</p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="little pig" class="image__image" style="" src="https://images.unsplash.com/photo-1580682777666-24a7b3024e24?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwyfHxwaWclMjBmYXJtfGVufDB8fHx8MTc4NTk1MDg3MXww&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@kennethsv?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Kenneth Schipper on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="crate-expectations"><b>Crate expectations</b></h2><p class="paragraph" style="text-align:left;">Did you know that pregnant pigs in the US are still legally confined to gestation crates so small they can’t turn around? Fifteen states and the EU have already banned this, but industry-backed bills keep trying to nullify those state laws entirely, arguing that no state should be allowed to have higher animal welfare standards than the lowest common denominator.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;">Tell Congress to update the Animal Welfare Act and end gestation crate confinement with the<b> PIGS Act of 2025</b> (<a class="link" href="https://www.whatcanido.earth/action/pigs-act-of-2025/?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">While you’re at it, have them further strengthen the Animal Welfare Act with the <b>Better CARE for Animals Act of 2025 </b>(<a class="link" href="https://www.whatcanido.earth/action/better-care-for-animals-act-of-2025/?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">And tell them to <b>oppose the Food Security and Farm Protection Act</b> which would nullify state animal welfare laws like California’s Prop 12, already upheld by the Supreme Court (<a class="link" href="https://www.whatcanido.earth/action/defend-animal-protection-laws/?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Support the fight against factory farming with the <b>Humane Farming Association</b> (<a class="link" href="https://www.whatcanido.earth/action/humane-farming-association/?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Back humane farming and safer food resources with <b>Food Animal Concerns Trust</b> (<a class="link" href="https://www.whatcanido.earth/action/food-animal-concerns-trust?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="Prisoners of fate are on the way to their new life." class="image__image" style="" src="https://images.unsplash.com/photo-1637930338932-de2c8894dca0?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw1fHxmYWN0b3J5JTIwZmFybWluZ3xlbnwwfHx8fDE3ODU5NTA4MTJ8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@araflikahraman?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by mahmut ...... on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Resistance training</b></h2><p class="paragraph" style="text-align:left;">Two-thirds of all antibiotics considered medically important for humans are given to livestock, not people — mostly to compensate for crowded, stressful conditions instead of treating actual illness. </p><p class="paragraph" style="text-align:left;">Denmark cut its livestock antibiotic use by 60% with no drop in productivity. The US can and should do the same, especially because antibiotic-resistant infections already kill an estimated 35,000 Americans a year.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;">Hold McDonald’s<b> accountable for antibiotic use </b>in its beef supply chain (<a class="link" href="https://www.whatcanido.earth/action/rein-in-mcdonald-s-antibiotics-use/?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Learn when antibiotics actually help, and when overuse causes harm, with this guide from <b>the CDC</b> (<a class="link" href="https://www.whatcanido.earth/action/cdc-antibiotics-dos-and-donts/?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Support fair food systems research with the<b> IATP</b> (<a class="link" href="https://www.whatcanido.earth/action/iatp/?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Back food policy and antibiotic resistance research with <b>CSPI</b> (<a class="link" href="https://www.whatcanido.earth/action/center-for-science-in-the-public-interest/?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://images.unsplash.com/photo-1547716752-9a0331effbef?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw3fHxvY3RvcHVzfGVufDB8fHx8MTc4NTk1MDk3N3ww&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@isagalvezphoto?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Isabel Galvez on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Where the wild things aren’t</b></h2><p class="paragraph" style="text-align:left;">Octopuses are intelligent enough that over 100 scientists have called for banning commercial octopus farming before it starts in the US. </p><p class="paragraph" style="text-align:left;">The Endangered Species Act, which has a 99% success rate at preventing extinction, faces defunding riders almost every year, buried in unrelated appropriations bills where they’re easy to miss.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do: </b></p><ul><li><p class="paragraph" style="text-align:left;">Tell lawmakers to support the<b> OCTOPUS Act of 2025</b> and prevent commercial octopus farming before it starts (<a class="link" href="https://www.whatcanido.earth/action/ban-commercial-octopus-farming?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Tell Congress to fully fund <b>Endangered Species Act</b> enforcement and reject this year’s defunding riders (<a class="link" href="https://www.whatcanido.earth/action/fight-esa-wildlife-defunding-riders/?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Tell your Senator to support the <b>National Biodiversity Strategy</b> (<a class="link" href="https://www.whatcanido.earth/action/national-biodiversity-strategy-resolution/?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">See which <b>species are at risk in your county</b> with this interactive map (<a class="link" href="https://www.whatcanido.earth/action/threatened-and-endangered-species-map/?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Support species protection directly with the <b>Endangered Species Coalition</b> (<a class="link" href="https://www.whatcanido.earth/action/endangered-species-coalition/?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://images.unsplash.com/photo-1660090014306-444593da1498?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw4fHxuYXRpdmUlMjBwbGFudCUyMGdhcmRlbnxlbnwwfHx8fDE3ODU5NTEwNDB8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@julieblake?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Julie Blake Edison on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Wild at home</b></h2><p class="paragraph" style="text-align:left;">Not everything here requires a phone call. Your yard, your grocery list, and your dinner plans are all places you can make a difference for animal welfare and biodiversity.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;">Restore your yard’s ecosystem and attract pollinators with the <b>Native Plant Finder</b> (<a class="link" href="https://www.whatcanido.earth/action/native-plant-finder/?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Turn your lawn into a wildlife-friendly garden with this guide from<b> NPR</b> (<a class="link" href="https://www.whatcanido.earth/action/convert-your-lawn-into-a-garden?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Find vegan and vegetarian-friendly spots near you with<b> Happy Cow</b> (<a class="link" href="https://www.whatcanido.earth/action/happy-cow/?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Read the case for lab-grown meat as an actual end to factory farming, from the <b>New York Times</b> (<a class="link" href="https://www.whatcanido.earth/action/op-ed-cruelty-to-animals/?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><p class="paragraph" style="text-align:left;">That’s it for this week.</p><p class="paragraph" style="text-align:left;">Thank you — as always — for giving a shit.</p><p class="paragraph" style="text-align:left;">— Willow</p><div class="section" style="background-color:transparent;border-color:#70b1c9;border-radius:20px;border-style:solid;border-width:1px;margin:15.0px 20.0px 15.0px 20.0px;padding:10.0px 0.0px 10.0px 0.0px;"></div><div class="section" style="background-color:#EFFAFF;margin:20.0px 0.0px 20.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;">💌 <b>Loved this issue of WCID Weekly? </b></p><p class="paragraph" style="text-align:left;"><b>Check out what else we make </b>(or take it easy on the emails, we get it) right in your <a class="link" href="{{subscriber_preferences_url}}" target="_blank" rel="noopener noreferrer nofollow">Subscriber Preferences</a>. 👈</p></div><div class="section" style="background-color:#EFFAFF;margin:25.0px 0.0px 25.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b240a5bd-e5f3-4e32-bd06-f9666679b4e9/Join_the_Important_Membership_header.png?t=1744685796"/></div><p class="paragraph" style="text-align:left;"><b>We’re 100% independent and proudly supported by readers like you. </b></p><p class="paragraph" style="text-align:left;">Members get a 30 day free trial to:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Ad-free</b> everything</p></li><li><p class="paragraph" style="text-align:left;"><b>Your </b><b><a class="link" href="https://www.whatcanido.earth/?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">What Can I Do?</a></b><b> profile:</b> save & favorite your action steps, connect with other Shit Givers</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">Vibe Check</a></b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">:</a> Our news homepage, curated daily just for you. Never doomscroll again, thx</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Seriously%3F?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">Seriously?</a></b><b>: </b>The frameworks, models, history, and pop culture we use to understand what’s happening now and next</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Half-Baked?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">Half Baked</a></b><b>: </b>Weekly briefs to help you think and act on specific, timely issues as they happen</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Not%20Important?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig" target="_blank" rel="noopener noreferrer nofollow">Not Important</a></b><b>:</b> My favorite books, art, movies, music, apps, and more that have <i>nothing</i> to do with the jet stream slowing down</p></li><li><p class="paragraph" style="text-align:left;"><b>Lifetime thanks</b> for directly supporting our work</p></li></ul><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=some-pig"><span class="button__text" style=""> Start 30 day free trial </span></a></div><p class="paragraph" style="text-align:left;"></p></div></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=e9394def-ce8d-4e31-a241-d1f99efa3dba&utm_medium=post_rss&utm_source=important_not_important">Powered by beehiiv</a></div></div>
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      <item>
  <title>Finally, an ecologically responsible sea monster story</title>
  <description>Think Jaws, but with jellyfish</description>
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  <link>https://www.importantnotimportant.com/p/jellyfish-problem-ecological-sea-monster-story</link>
  <guid isPermaLink="true">https://www.importantnotimportant.com/p/jellyfish-problem-ecological-sea-monster-story</guid>
  <pubDate>Fri, 31 Jul 2026 15:00:00 +0000</pubDate>
  <atom:published>2026-07-31T15:00:00Z</atom:published>
    <dc:creator>Maddie Stone</dc:creator>
    <category><![CDATA[The Science Of Fiction]]></category>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><div class="section" style="background-color:transparent;border-color:#c936f2;border-radius:20px;border-style:solid;border-width:2px;margin:10.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5351f9a8-11cd-450c-8725-99d88711971f/Sci_of_Fi_deer_logo.png?t=1755049455"/></div><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3dda3ed8-bd08-4d73-b4be-6f07054622d4/9780593955826__5__copy.png?t=1785442089"/><div class="image__source"><span class="image__source_text"><p>Credit: Penguin Random House</p></span></div></div><p class="paragraph" style="text-align:left;"><b>Welcome back.</b></p><p class="paragraph" style="text-align:left;">It’s that time of summer when folks are headed to the shore, the mountains, or a music festival in the desert somewhere to escape their regular routines for a bit. Earlier in the month I offered a shortlist of science fiction, fantasy, and horror books to pack in your vacation bag, along with a promise to report back after reading one—<i>The</i> <i>Jellyfish Problem</i>. I finished it earlier this week and am officially doubling down on my recommendation: If you are into any combination of paranormal fiction, marine biology, and sea monster lore, this is the book for you.</p><p class="paragraph" style="text-align:left;">Still, as I was reading, I found I had many questions about cnidarians, cave diving, and rural Maine, some of which author Tessa Yang graciously agreed to answer. I hope you enjoy our conversation! </p><p class="paragraph" style="text-align:left;">— Maddie</p><p class="paragraph" style="text-align:left;"></p></div><div class="section" style="background-color:transparent;margin:25.0px 0.0px 25.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>You’re here because you give a shit. </b></p><p class="paragraph" style="text-align:center;">Every week, we help <b>{{active_subscriber_count}}+ humans</b> understand and unfuck the rapidly changing world around us. Join us (or else).</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/subscribe?utm_medium=web&utm_source=newsletter&utm_campaign=newsletterintro"><span class="button__text" style=""> Subscribe For Free </span></a></div></div><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/68ac0ce2-6375-495d-8616-d5c332860dd6/TSOF_email_divider_v1.png?t=1758893106"/></div><h1 class="heading" style="text-align:center;" id="a-sea-monster-story-that-celebrates">A sea monster story that celebrates ocean life</h1><p class="paragraph" style="text-align:left;"><b>Tessa Yang grew up loving </b><i><b>Jaws</b></i><b>, but there’s one thing that bothers her about the quintessential shark attack movie: It thoroughly villainized its subject. </b></p><p class="paragraph" style="text-align:left;">To Yang, <i>Jaws</i> is a fun monster flick. But for many viewers, it<i> </i>became a reason to hate and fear a group of animals that humans <a class="link" href="https://daily.jstor.org/sharks-before-and-after-jaws/?utm_source=sb-ini&utm_medium=email&utm_campaign=finally-an-ecologically-responsible-sea-monster-story" target="_blank" rel="noopener noreferrer nofollow">long considered harmless</a>, and that play essential roles in Earth’s ocean ecosystems. (Our ancestors’ instincts were correct: You’re far <a class="link" href="https://oceanconservancy.org/blog/2014/08/12/toilets-are-scary-sharks-are-not/?utm_source=sb-ini&utm_medium=email&utm_campaign=finally-an-ecologically-responsible-sea-monster-story" target="_blank" rel="noopener noreferrer nofollow">more likely to die on the toilet</a> than in the maw of a hungry shark.)</p><p class="paragraph" style="text-align:left;">So Yang set about writing a different kind of sea monster story, one where the protagonist is not a <a class="link" href="https://www.youtube.com/watch?v=EmokgQnyVQw&utm_source=sb-ini&utm_medium=email&utm_campaign=finally-an-ecologically-responsible-sea-monster-story" target="_blank" rel="noopener noreferrer nofollow">harpoon-toting police chief</a>, but a scientist who has spent her life studying the creatures at the center of the drama—in this case, jellyfish. When locals on the remote Maine island of Shattering Point turn to marine biologist Jo Ness for help killing the mega medusa that skulks local shorelines, the jellyfish expert decides to find another solution, by learning everything she can about the creature.</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8dd1890c-ac59-4d87-9ee3-bde1c55bb085/9780593955826__5_.jpg?t=1785442471"/></div><p class="paragraph" style="text-align:left;">The result is a very different sort of monster tale, one that plays with the tension between human needs and the natural world without asserting that one is dominant over the other. Also in tension are the novel’s paranormal elements—at times <i>The Jellyfish Problem</i> gives off vibes of Jeff VanderMeer’s <i>Southern Reach Trilogy</i>—and the scientific content about jellyfish, of which there is no shortage. Yang wasn’t always a jellyfish fan, but when she decided to place one at the center of her story, she researched the creatures thoroughly in order to do them justice. Ness, she says, would have been disappointed otherwise.</p><p class="paragraph" style="text-align:left;">As the mystery of Shattering Point’s giant jelly unspools, it is hard not to become concerned with the animal’s welfare, and the well-being of jellyfish worldwide. If you’ve only ever thought of jellyfish as beach pests, this book will give you a deeper appreciation of their alien beauty and thalassic mystery. And, perhaps, a healthy fear of cave diving.</p><p class="paragraph" style="text-align:left;">The Science of Fiction caught up with Yang recently to discuss jellies, <i>Jaws</i>, our shared phobia of deep dark water, and how to write an ecologically responsible sea monster story. Our conversation has been edited for length and clarity.</p><hr class="content_break"><p class="paragraph" style="text-align:left;"><b>Maddie Stone: </b> What made you decide you wanted your first novel to focus on jellyfish? </p><p class="paragraph" style="text-align:left;"><b>Tessa Yang:</b> Prior to writing this book, I had probably not thought about jellyfish for ten consecutive seconds in my whole life. I really set out wanting to write a sea monster story that was inspired by my love of the movie <i>Jaws</i>. But I knew I couldn&#39;t do sharks, because they&#39;ve been done a lot. Also, I love sharks and I didn&#39;t want to turn sharks into work. So then I was casting about for what I wanted my monster to be, and that&#39;s where research came into play. In the beginning I was more or less googling weird ocean animals, because I wanted something real to base my monster off. And I found my way to a cool video posted by the Monterey Bay Aquarium Research Institute on YouTube of these animals called giant siphonophores, which I&#39;d never heard of before, and are technically not jellyfish, but are jellyfish-like. I was very enchanted by these animals, wanted to learn a lot about them, and that led me down a jelly fish-shaped rabbit hole.</p><p class="paragraph" style="text-align:left;"><b>Maddie:</b>  And as you went down that jellyfish-shaped rabbit hole, did you speak to experts or read papers? What did your research process look like? </p><p class="paragraph" style="text-align:left;"><b>Tessa :</b> It was pretty broad in the beginning. I read books. Probably one of the most influential was <i><a class="link" href="https://juliberwald.com/spineless/?utm_source=sb-ini&utm_medium=email&utm_campaign=finally-an-ecologically-responsible-sea-monster-story" target="_blank" rel="noopener noreferrer nofollow">Spineless</a></i> by Juli Berwald. That was a great book.  I also watched lectures posted online—one through the New England Aquarium that was a bioengineer talking about her study of jellyfish swimming mechanics and the potential to bioengineer products that are based on that type of propulsion mechanics. There is an engineer [in <i>The Jellyfish Problem</i>] who I kind of modeled off of that research. And there were podcasts. There were articles. There were op-eds. There were headlines about jellyfish because jellyfish are kind of a problem right now. There&#39;s some evidence that they&#39;re growing in numbers. So it was a type of research where I was just casting a wide net, seeing what I could find, but then filtering it through what I think is interesting and entertaining or contradictory or weird.</p><p class="paragraph" style="text-align:left;"></p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/75f3bf70-b892-431c-ad33-e6273fddd5c6/Siphonophore_.jpg?t=1785421536"/><div class="image__source"><span class="image__source_text"><p>A blue and red siphonophore. Credit: <a class="link" href="https://www.flickr.com/photos/noaaphotolib/39695067242/in/photostream/?utm_source=sb-ini&utm_medium=email&utm_campaign=finally-an-ecologically-responsible-sea-monster-story" target="_blank" rel="noopener noreferrer nofollow">NOAA/Flickr</a></p></span></div></div><p class="paragraph" style="text-align:left;"><b>Maddie: </b>The book’s protagonist is this sort of loner, outcast scientist who&#39;s fascinated by jellyfish. Through her, we get a sense of how these creatures are so much more than we think. Were you trying to make jellyfish more relatable, or make people think about them in different ways? </p><p class="paragraph" style="text-align:left;"><b>Tessa: </b>Not initially, but I arrived at that pretty quickly once I realized that I was going to be writing about jellyfish. I mentioned the inspiration for this book originally was <i>Jaws</i>. And my quibble with <i>Jaws</i>—which I think is a perfect movie and also a really good book—is it completely demonizes this shark and has perpetuated a lot of misunderstandings about those animals. So I knew from the very beginning that whatever my monster was going to be, the main character was going to have to be motivated by something other than this desire to destroy it. And so instead of the desire to destroy, Jo has this desire to understand that&#39;s born of this expertise, this fascination, this kind of academic love for those animals. </p><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">I knew from the very beginning that whatever my monster was going to be, the main character was going to have to be motivated by something other than this desire to destroy it.</p><figcaption class="blockquote__byline"> Tessa Yang </figcaption></blockquote></div><p class="paragraph" style="text-align:left;"><b>Maddie: </b>Jo’s also grieving the loss of her friend and scientific partner Aldo. How is that backstory important for understanding this story?</p><p class="paragraph" style="text-align:left;"><b>Tessa: </b>People respond to grief in unique ways. Jo&#39;s coping mechanism is to self-isolate and to bury herself in her work. But what happens when she gets to Shattering Point, again trying to escape, is that the work of trying to figure out Clementine [the giant jellyfish] actually drives her closer to a reckoning with this grief. So suddenly her coping mechanism isn&#39;t working anymore. And it actually is tearing open this wound that she was working very hard to cover up. </p><p class="paragraph" style="text-align:left;"><b>Maddie: </b>We learn in the book that Aldo died in a cave diving accident. That was bone chilling to read about because I am mildly claustrophobic, but also fascinated by caves. </p><p class="paragraph" style="text-align:left;"><b>Tessa: </b>I like you, have a fear and fascination, but it&#39;s really with deep water.</p><p class="paragraph" style="text-align:left;"><b>Maddie:</b> There&#39;s a specific name for that fear. Thalassophobia. It involves persistent — this is Google — ‘persistent and intense dread of deep bodies of water like oceans, seas or large lakes.’</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2fb4e587-ced0-442e-815b-849881259f85/moon-jelly-TR19-0300.webp?t=1785421869"/><div class="image__source"><span class="image__source_text"><p>A moon jelly. Credit: <a class="link" href="https://www.montereybayaquarium.org/animals-the-ocean/animals-a-to-z/jellies?utm_source=sb-ini&utm_medium=email&utm_campaign=finally-an-ecologically-responsible-sea-monster-story" target="_blank" rel="noopener noreferrer nofollow">Monterey Bay Aquarium</a></p></span></div></div><p class="paragraph" style="text-align:left;"><b>Tessa:</b> Yeah, even lakes. I&#39;ve spent very little time in or on the water in my life. And Jo loves the water, but because of this trauma she&#39;s experienced, she develops this phobia of being in and near water, which was actually very easy for me to write. It was harder for me to write the scenes where it&#39;s like, ‘this is what she loved about the ocean and scuba diving.’ Needless to say, I&#39;ve never gone scuba diving, so another form of research I had to do was into scuba-diving. But cave diving is in my imagination the most extreme form of scuba diving. It&#39;s this combination of two very scary things. I think it just captures my fear and my imagination as something that&#39;s really extreme and frightening. And seems relatively dangerous.</p><p class="paragraph" style="text-align:left;"><b>Maddie:</b> What made you decide to set the novel on a remote Maine island?</p><p class="paragraph" style="text-align:left;"><b>Tessa: </b>Prior to drafting this book, I had never been to Maine, but I kind of always wanted to go. Again, the inspiration being <i>Jaws</i>, I wanted to keep that New England climate of the colder, choppier waters. But I didn&#39;t want to set it on or near Martha&#39;s Vineyard, which is the <i>Jaws</i> setting. I think I pulled up a map and was like, ‘hmm, where can I set the story?’ There&#39;s a lot of coastline in Maine, and there&#39;s over 4,000 islands. I think it wasn&#39;t initially even an island, but as I zeroed in on one of the themes of the book, which is isolation, it evolved naturally for the environment to itself be very isolated, very small, very removed. The island got smaller and smaller in subsequent drafts, more claustrophobic. And had less and less infrastructure. So there was more of the sense that these are people who have to figure out how to survive on their own without a lot of the infrastructure or support systems that most of us are used to. </p><p class="paragraph" style="text-align:left;">After I decided it was going to be set there, I went to Maine and did a lot of walking around and cataloging different sensory observations. I carried around this little notebook and I just wrote all kinds of things, absurd things, small things, not all of which ended up in the book, but a lot did. </p><p class="paragraph" style="text-align:left;"><b>Maddie: </b>I&#39;ve spoken to a lot of marine biologists over the years who don&#39;t like <i>Jaws</i> because it created so much fear about sharks. Having written a very different type of monster story, I&#39;m curious how you think we can tell monster stories that are both thrilling but don&#39;t create unnecessary fear about nature or animals?</p><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">If you want to write a somewhat ecologically responsible sea monster story, you’ve  got to think about who&#39;s telling this story</p><figcaption class="blockquote__byline"> Tessa Yang </figcaption></blockquote></div><p class="paragraph" style="text-align:left;"><b>Tessa:</b> I think point of view is the way out of that conundrum. If Jo wasn&#39;t in that book, if there was a different protagonist, it would be <i>Jaws</i> again. And no spoilers, but there are characters in <i>The Jellyfish Problem</i> who are definitely driven by the impulse to destroy a scary thing that&#39;s hurting them or that they don&#39;t understand. This is a drive that I think a lot of us can recognize: ‘I&#39;m being threatened by this thing so what should I do? I should destroy it.’ And we see that everywhere in big ways and small ways in how we are currently interacting with our environment and with other species.</p><p class="paragraph" style="text-align:left;">So absent Jo as the point-of-view character it is <i>Jaws</i> with a giant jellyfish, and it would be people taking turns trying to figure out how to hunt and blow up this giant scary animal. But it&#39;s not their story, it&#39;s Jo&#39;s. That&#39;s what drives it and allows it to feel different. I guess if you want to write a somewhat ecologically responsible sea monster story, you’ve  got to think about who&#39;s telling this story and what motivates them.</p><p class="paragraph" style="text-align:left;"><b>Maddie</b>: Something I&#39;ve always found interesting about jellyfish as a science writer is how they&#39;re survivors. As you mention in the book, they’ve lived through mass extinctions. They&#39;re also considered these canaries in the coal mine for environmental degradation. I&#39;ve read articles about how, as the oceans continue to get warmer and more acidic, scientists expect to see more and more of these massive blooms of jellyfish. I&#39;m curious whether that&#39;s part of what drew you to them?</p><p class="paragraph" style="text-align:left;"><b>Tessa:</b> Not initially. Initially, my imagination was captivated by this video that I saw, and I wanted to learn a lot about them. But quickly, I ran into exactly the phenomenon you&#39;re describing, that there is some evidence— that&#39;s disputed by other people in the research community— that their numbers are growing as a direct result of human-induced climate change, because jellyfish are, somewhat surprisingly, really resilient to the kinds of like environmental degradation that are destroying other marine animals. So yeah, canary in the coal mine. But I think that was something that I leaned into more as I was writing and revising the book. Because we have a jellyfish here that is invented. Clementine&#39;s not a real jellyfish. But she&#39;s behaving in an unusual way, right? And later in the book, Jo says, when animals behave in ways they have not behaved before, you have to look at their environment and you have to say, ‘What are the triggers? What&#39;s driving this?’ Jo thinks about warming seas. What can that do to the kinds of pathogens that are in the ocean? What can that do to natural habitats and the food sources of these different animals? And the book doesn&#39;t necessarily single out one of those things because I think Clementine is still mysterious. Even at the book&#39;s end, there are some unanswered questions, which I think is true to the way that science works. You answer some questions, but you also develop new ones. But those are all things that she thinks about and you have to think about if you&#39;re trying to understand why an animal is behaving the way that it is, especially in the 21st century. </p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="true" class="youtube_embed" frameborder="0" height="100%" src="https://youtube.com/embed/eQ_foBERmzA" width="100%"></iframe><p class="paragraph" style="text-align:left;"><b>Maddie: </b>What do you hope readers take away from the book about the ocean, or our relationship to the environment?  </p><p class="paragraph" style="text-align:left;"><b>Tessa:</b> I think a healthy respect for the unknown, because there&#39;s so much that is unknown for Jo, both about herself in the emotional sense of it, but also in terms of what she encounters scientifically through her adventure on Shattering Point. I think that respect for the unknown is a good way to circumvent that fear response of &#39;I don&#39;t know what this is, so it&#39;s bad and I have to destroy it.&#39; That&#39;s definitely a type of response that <i>The Jellyfish Problem</i> is pulling away from. I would also like readers to take away a sense of expanded possibility, which goes along with our respect for the unknown, because Jo, as much as she&#39;s a scientist, she&#39;s little bit too constricted in what she thinks is possible. That&#39;s something that we could all probably stand to work on.</p><p class="paragraph" style="text-align:left;"><b>Maddie: </b>Any really cool jellyfish facts you learned along the way? </p><p class="paragraph" style="text-align:left;"><b>Tessa:</b> A fact that did not make it into the book is that jellyfish have been to outer space. They have a structure called <a class="link" href="https://www.science.org/content/article/no-brain-no-problem-jellyfish-learn-just-fine?utm_source=sb-ini&utm_medium=email&utm_campaign=finally-an-ecologically-responsible-sea-monster-story" target="_blank" rel="noopener noreferrer nofollow">rhopalia</a> that helps them know which way they&#39;re facing in the water, so if you flip a jellyfish upside down, it knows it&#39;s upside down and it can right itself. And it is supposedly similar to how our inner ears work. So some scientists in the nineties decided to breed jellyfish in outer space to try and study what would happen if humans had children in outer space and how that inner ear structure would be impacted. So they raised jellyfish in orbit, brought them back to Earth, and the jellyfish were basically dizzy for the rest of their lives. They never adjusted. So I don&#39;t know where that experiment went from there, but I suppose the conclusion was, yeah, let&#39;s not have babies in outer space. </p><p class="paragraph" style="text-align:left;">I also learned, this is something that&#39;s in the book, that jellyfish have delightful names. You&#39;ve got the purple people eater, and the sea walnut, and the sea tomato. They&#39;re these whimsical entertaining names, and I love that little dose of personality from whatever researcher got to discover and name these animals. </p><p class="paragraph" style="text-align:left;"><b>Maddie:</b> Have you gotten any feedback on the book from any jellyfish experts? </p><p class="paragraph" style="text-align:left;"><b>Tessa: </b>I&#39;ve had a few different readers reach out who have a background in marine biology or are just really into the ocean. No jellyfish experts as of yet. So I don&#39;t know if that means they didn&#39;t like it or they&#39;re not reading it or that they still need to reach out to me. I used to joke that I wanted to put a sticker on the cover of this book that said, &#39;Don&#39;t read this if you have a marine biology degree&#39;, because I was really insecure about writing a silly monster book that was going to depart in big ways from scientific fact. But now that the book is out, I&#39;m kind of curious.  I would love for somebody who has that background to read this book and see what they think.</p><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#c936f2;" href="https://www.importantnotimportant.com/?utm_source=sb-ini&utm_medium=email&utm_campaign=finally-an-ecologically-responsible-sea-monster-story"><span class="button__text" style=""> Comment </span></a></div></td><td width="50%" class="bh__column"><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#c936f2;" href="{{rp_referral_hub_url}}"><span class="button__text" style=""> Share it </span></a></div></td></tr></table><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/68ac0ce2-6375-495d-8616-d5c332860dd6/TSOF_email_divider_v1.png?t=1758893106"/></div><div class="section" style="background-color:transparent;margin:25.0px 0.0px 25.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8bc9f0c4-a781-4a59-93f8-57a5cb6ce2ad/Screenshot_2024-09-07_at_3.56.32_PM.png?t=1725739157"/></div><p class="paragraph" style="text-align:left;"><b>How can you learn more about the ocean—and do your part to protect it?</b></p><ul><li><p class="paragraph" style="text-align:left;">Learn about ocean biodiversity and population dynamics using <a class="link" href="https://www.whatcanido.earth/action/fishbase/?utm_source=sb-ini&utm_medium=email&utm_campaign=finally-an-ecologically-responsible-sea-monster-story" target="_blank" rel="noopener noreferrer nofollow">FishBase </a>– the perfect tool whether you’re in fisheries management, conservation, or just an everyday fish nerd!</p></li><li><p class="paragraph" style="text-align:left;">Want to dive into ocean research? <a class="link" href="https://www.whatcanido.earth/action/frontiers/?utm_source=sb-ini&utm_medium=email&utm_campaign=finally-an-ecologically-responsible-sea-monster-story" target="_blank" rel="noopener noreferrer nofollow">Frontiers in Marine Biology</a> in one of the most cited marine and freshwater biology journals advancing our understanding of marine ecosystems.</p></li><li><p class="paragraph" style="text-align:left;">Check out<a class="link" href="https://www.whatcanido.earth/action/global-fishing-watch/?utm_source=sb-ini&utm_medium=email&utm_campaign=finally-an-ecologically-responsible-sea-monster-story" target="_blank" rel="noopener noreferrer nofollow"> Global Fishing Watch</a>, which provides better data to increase the transparency of human activities on the ocean.</p></li><li><p class="paragraph" style="text-align:left;">The Monterey Bay Aquarium’s <a class="link" href="https://www.whatcanido.earth/action/seafood-watch/?utm_source=sb-ini&utm_medium=email&utm_campaign=finally-an-ecologically-responsible-sea-monster-story" target="_blank" rel="noopener noreferrer nofollow">Seafood Watch</a> provides comprehensive information on which fish species and fisheries around the world are sustainable and which aren’t so you can make better choices at the grocery store.</p></li><li><p class="paragraph" style="text-align:left;">Check out the <a class="link" href="https://www.whatcanido.earth/action/sea-around-us/?utm_source=sb-ini&utm_medium=email&utm_campaign=finally-an-ecologically-responsible-sea-monster-story" target="_blank" rel="noopener noreferrer nofollow">Sea Around Us</a> research initiative. It assesses the impact of fisheries on marine ecosystems around the world, and offer mitigation solutions.</p></li></ul><p class="paragraph" style="text-align:left;">👉 NEW: Find every action recommended in <i>The Science of Fiction</i> <a class="link" href="https://www.whatcanido.earth/results/?tags=the-science-of-fiction&utm_source=sb-ini&utm_medium=email&utm_campaign=finally-an-ecologically-responsible-sea-monster-story" target="_blank" rel="noopener noreferrer nofollow">right here</a>.</p></div><div class="section" style="background-color:transparent;border-color:#c936f2;border-radius:20px;border-style:solid;border-width:2px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 0.0px 10.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="30%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c44610f9-c971-4c69-8eb6-7111d7836fd0/3X4_Headshot.jpg?t=1749742569"/></div></td><td width="70%" class="bh__column"><p class="paragraph" style="text-align:left;"><b>By </b><span style="text-decoration:underline;"><b>Maddie Stone</b></span></p><p class="paragraph" style="text-align:left;">Maddie is a prolific science journalist. She is the former science editor of Gizmodo, founding editor of Earther, and runs<a class="link" href="https://www.sciof.fi/?utm_source=sb-ini&utm_medium=email&utm_campaign=finally-an-ecologically-responsible-sea-monster-story" target="_blank" rel="noopener noreferrer nofollow"> The Science of Fiction</a> blog, which explores the real world science behind your favorite fictional monsters, alien planets, galaxies far far away, and more.</p><p class="paragraph" style="text-align:left;"><a class="link" href="https://x.com/themadstone?utm_source=sb-ini&utm_medium=email&utm_campaign=finally-an-ecologically-responsible-sea-monster-story" target="_blank" rel="noopener noreferrer nofollow">@themadstone </a>| <a class="link" href="https://maddiestonewriting.com/?utm_source=sb-ini&utm_medium=email&utm_campaign=finally-an-ecologically-responsible-sea-monster-story" target="_blank" rel="noopener noreferrer nofollow">maddiestonewriting.com</a></p><p class="paragraph" style="text-align:left;"></p></td></tr></table></div><div class="section" style="background-color:#1c3657;margin:20.0px 0.0px 20.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;">💌<span style="color:#EFFAFF;"> </span><span style="color:#EFFAFF;"><b>Loved this issue of The Science of Fiction? </b></span></p><p class="paragraph" style="text-align:left;"><span style="color:#EFFAFF;"><b>Check out what else we make </b></span><span style="color:#EFFAFF;">(or take it easy on the emails, we get it) right in your </span><span style="color:#EFFAFF;"><a class="link" href="{{subscriber_preferences_url}}" target="_blank" rel="noopener noreferrer nofollow">Subscriber Preferences</a></span><span style="color:#EFFAFF;">.</span></p></div></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=870e8ac3-8e72-4eec-bd35-aaf24bbe7370&utm_medium=post_rss&utm_source=important_not_important">Powered by beehiiv</a></div></div>
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  <title>Love Thy Neighbor</title>
  <description>Rights at the border, lawyers in the courtroom, families held together</description>
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  <link>https://www.importantnotimportant.com/p/love-thy-neighbor</link>
  <guid isPermaLink="true">https://www.importantnotimportant.com/p/love-thy-neighbor</guid>
  <pubDate>Wed, 29 Jul 2026 18:03:13 +0000</pubDate>
  <atom:published>2026-07-29T18:03:13Z</atom:published>
    <dc:creator>Willow Beck</dc:creator>
    <category><![CDATA[Wcid Weekly]]></category>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><div class="section" style="background-color:#effaff;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7099c1a5-1e11-4f72-aec2-ee5498c890b6/WCID_email_header_1.png?t=1727016386"/></div></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><p class="paragraph" style="text-align:left;"><b>Happy Hump Day, Shit Givers. </b></p><p class="paragraph" style="text-align:left;">This week, we’re covering the surveillance tech ICE is using and your digital rights at the border, the legal defense funds keeping people out of deportation proceedings, the groups holding families together, and the bigger policy fight underneath it all.</p><p class="paragraph" style="text-align:left;">You don’t have to do it all on your own. You just have to do your part, and join the people all over the country already doing incredible work.</p><p class="paragraph" style="text-align:left;">Let’s go.</p><p class="paragraph" style="text-align:left;">— Willow</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="Surveillance camera, security, CCTV, blue sky" class="image__image" style="" src="https://images.unsplash.com/photo-1589935447067-5531094415d1?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwxfHxjY3R2JTIwY2FtZXJhfGVufDB8fHx8MTc4NTM0NzU3OXww&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@jaqbovsky?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Michał Jakubowski on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="face-off"><b>Face Off</b></h2><p class="paragraph" style="text-align:left;">Homeland Security has been expanding its use of facial recognition tech, scanning faces at the border, in courthouses, and increasingly in the interior of the country with little oversight or consent. And if you are crossing the border this summer, remember that your phone is fair game too.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;">Tell Congress to curb Homeland Security’s use of facial recognition with the<b> ICE Out of Our Faces Act </b>(<a class="link" href="https://www.whatcanido.earth/action/ice-out-of-our-faces-act/?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Know your digital rights before crossing the border with <b>EFF’s Border Search Pocket Guide</b> (<a class="link" href="https://www.whatcanido.earth/action/border-search-pocket-guide/?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><h2 class="heading" style="text-align:left;" id="headline"></h2><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="Teachers listening" class="image__image" style="" src="https://images.unsplash.com/photo-1596574027151-2ce81d85af3e?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwxfHxjb3VydHJvb218ZW58MHx8fHwxNzg1MzQ3NjE0fDA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@fotoloredo?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Saúl Bucio on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Lawyer up</b></h2><p class="paragraph" style="text-align:left;">Behind every arrest stat is a person who needs a lawyer, and immigration court doesn’t guarantee you one the way criminal court does. People with legal representation are way more likely to win their case than people without.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;">Support broad-spectrum immigration advocacy and legal defense with the <b>American Immigration Council</b> (<a class="link" href="https://www.whatcanido.earth/action/american-immigration-council/?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Get legal tools to immigrants and communities supporting them through the <b>Immigrant Legal Resource Center</b> (<a class="link" href="https://www.whatcanido.earth/action/immigrant-legal-resource-center/?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Fund legal, social, and advocacy support for people facing deportation with the <b>Florence Project</b> (<a class="link" href="https://www.whatcanido.earth/action/florence-immigrant-and-refugee-rights-project/?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="Outdoor contaminants such as pollutants and airborne particulates, always seem to find their way into even the cleanest homes. Keeping a home’s interior free of such irritants, including allergens, dust, and pesticides, means leaving contaminated clothing at the door. In this particular photograph, four pairs of footwear had been left on the front porch so as to not track attached particulates into this house. Note that in this particular instance there is a door matt upon which one can wipe his, or her feet, prior to entering the home." class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://images.unsplash.com/photo-1581578731509-8ae9c5a3e7d3?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw4fHxob3VzZWhvbGQlMjBzaG9lc3xlbnwwfHx8fDE3ODUzNDc3NTJ8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@cdc?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by CDC on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Keep families together</b></h2><p class="paragraph" style="text-align:left;">Kids are showing up to immigration court alone. Families are being split apart. The ripple effects show up in ordinary ways: households suddenly unable to make rent because a breadwinner was detained, and so on.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;">Fight family separation directly with <b>RAICES </b>(<a class="link" href="https://www.whatcanido.earth/action/raices/?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Protect kids who cross the border alone with <b>Kids in Need of Defense</b> (<a class="link" href="https://www.whatcanido.earth/action/kids-in-need-of-defense/?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Support what “welcoming the stranger” looks like in practice with the<b> Catholic Legal Immigration Network </b>(<a class="link" href="https://www.whatcanido.earth/action/catholic-legal-immigration-network?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Provide direct rent, food assistance, and mutual aid to immigrant households with <b>CANDO </b>(<a class="link" href="https://www.whatcanido.earth/action/cando/?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="Los Angeles Protestors" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://images.unsplash.com/photo-1511898634545-c01af8a54dd5?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw1fHxjcm93ZHxlbnwwfHx8fDE3MzE1MjkzMTh8MA&ixlib=rb-4.0.3&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@alexradelich?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Alex Radelich on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>The bigger picture</b></h2><p class="paragraph" style="text-align:left;">Underneath the individual cases is a policy fight over what immigration enforcement is supposed to look like, and a healthcare system that often fails immigrants and mobile populations entirely. </p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;">Advance policy centered on human dignity with the <b>National Immigration Law Center</b> (<a class="link" href="https://www.whatcanido.earth/action/national-immigration-law-center/?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Support the broader civil liberties fight, immigration rights included with the <b>American Civil Liberties Union</b> (<a class="link" href="https://www.whatcanido.earth/action/american-civil-liberties-union/?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Back healthcare justice for the mobile poor with the <b>Migrant Clinicians Network </b>(<a class="link" href="https://www.whatcanido.earth/action/migrant-clinicians-network?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><p class="paragraph" style="text-align:left;">That’s it for this week. Look out for your neighbors.</p><p class="paragraph" style="text-align:left;">Thank you — as always — for giving a shit.</p><p class="paragraph" style="text-align:left;">— Willow</p><div class="section" style="background-color:transparent;border-color:#70b1c9;border-radius:20px;border-style:solid;border-width:1px;margin:15.0px 20.0px 15.0px 20.0px;padding:10.0px 0.0px 10.0px 0.0px;"></div><div class="section" style="background-color:#EFFAFF;margin:20.0px 0.0px 20.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;">💌 <b>Loved this issue of WCID Weekly? </b></p><p class="paragraph" style="text-align:left;"><b>Check out what else we make </b>(or take it easy on the emails, we get it) right in your <a class="link" href="{{subscriber_preferences_url}}" target="_blank" rel="noopener noreferrer nofollow">Subscriber Preferences</a>. 👈</p></div><div class="section" style="background-color:#EFFAFF;margin:25.0px 0.0px 25.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b240a5bd-e5f3-4e32-bd06-f9666679b4e9/Join_the_Important_Membership_header.png?t=1744685796"/></div><p class="paragraph" style="text-align:left;"><b>We’re 100% independent and proudly supported by readers like you. </b></p><p class="paragraph" style="text-align:left;">Members get a 30 day free trial to:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Ad-free</b> everything</p></li><li><p class="paragraph" style="text-align:left;"><b>Your </b><b><a class="link" href="https://www.whatcanido.earth/?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" target="_blank" rel="noopener noreferrer nofollow">What Can I Do?</a></b><b> profile:</b> save & favorite your action steps, connect with other Shit Givers</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" target="_blank" rel="noopener noreferrer nofollow">Vibe Check</a></b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" target="_blank" rel="noopener noreferrer nofollow">:</a> Our news homepage, curated daily just for you. Never doomscroll again, thx</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Seriously%3F?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" target="_blank" rel="noopener noreferrer nofollow">Seriously?</a></b><b>: </b>The frameworks, models, history, and pop culture we use to understand what’s happening now and next</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Half-Baked?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" target="_blank" rel="noopener noreferrer nofollow">Half Baked</a></b><b>: </b>Weekly briefs to help you think and act on specific, timely issues as they happen</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Not%20Important?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor" target="_blank" rel="noopener noreferrer nofollow">Not Important</a></b><b>:</b> My favorite books, art, movies, music, apps, and more that have <i>nothing</i> to do with the jet stream slowing down</p></li><li><p class="paragraph" style="text-align:left;"><b>Lifetime thanks</b> for directly supporting our work</p></li></ul><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=love-thy-neighbor"><span class="button__text" style=""> Start 30 day free trial </span></a></div><p class="paragraph" style="text-align:left;"></p></div></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=ad41fba3-3ccf-4cc0-b396-d3a87cc8b736&utm_medium=post_rss&utm_source=important_not_important">Powered by beehiiv</a></div></div>
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      <item>
  <title>The sun is winning</title>
  <description>Solar records in Europe and Africa, offshore wind cheaper than coal, and a TB vaccine 100 years in the making.</description>
      <enclosure url="https://images.unsplash.com/photo-1613665813446-82a78c468a1d?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwzfHxzb2xhciUyMHBvd2VyfGVufDB8fHx8MTc4NTE3MjI2Mnww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080&amp;utm_source=beehiiv&amp;utm_medium=referral"/>
  <link>https://www.importantnotimportant.com/p/the-sun-is-winning</link>
  <guid isPermaLink="true">https://www.importantnotimportant.com/p/the-sun-is-winning</guid>
  <pubDate>Mon, 27 Jul 2026 17:17:55 +0000</pubDate>
  <atom:published>2026-07-27T17:17:55Z</atom:published>
    <dc:creator>Willow Beck</dc:creator>
    <category><![CDATA[It&#39;s Called Science.]]></category>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><div class="section" style="background-color:transparent;margin:0.0px 10.0px 0.0px 10.0px;padding:0.0px 0.0px 0.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cd1c16d4-325d-4742-afb1-8a4a3c3e4fec/2024_INI_ICS_Email_Header_Free_Edition-2.png?t=1726765064"/></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 1.0px 20.0px 1.0px;"><p class="paragraph" style="text-align:left;"><b>Welcome to the week.</b></p><p class="paragraph" style="text-align:left;">Friendly reminder that we have a podcast! Three podcasts, actually. </p><p class="paragraph" style="text-align:left;">As I mentioned last week, our flagship podcast, <b>The Most Important Question</b> is in the middle of another one of our series with <b>Run For Something</b>, where Quinn chats with candidates and alumni from the Run For Something pipeline. This week’s conversation is with <b>May Thach</b>, who’s running in Florida. <a class="link" href="https://lnk.to/tmiq220_maythach?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">Check it out</a>, she’s awesome.</p><p class="paragraph" style="text-align:left;">Our parenting podcast, <b>Not Right Now</b>, is on summer break but we’re running reruns all summer if you need to catch up! <a class="link" href="https://www.importantnotimportant.com/podcasts/not-right-now?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">Do it here</a>. </p><p class="paragraph" style="text-align:left;">And finally, our newest podcast all about reality TV, <b>It’s Called Reality</b>, just dropped a new episode covering the show Couples Therapy. <a class="link" href="https://www.importantnotimportant.com/podcast/s/its_called_reality/perspectives_on_couples_therapy_what_we_re_really_fighting_about_1?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">Listen here</a>!</p><p class="paragraph" style="text-align:left;">Okay, housekeeping over! Onto the news.</p><h2 class="heading" style="text-align:left;">This Week</h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#wildfire-smokes-economic-toll" rel="noopener noreferrer nofollow">⚡️Wildfire smoke&#39;s economic toll</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#unmonitored-air-pollution" rel="noopener noreferrer nofollow"> 🦠Unmonitored air pollution</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#fogharvesting" rel="noopener noreferrer nofollow"> 💦 Fog-harvesting</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#a-is-safety-tradeoff" rel="noopener noreferrer nofollow"> 👩‍💻AI&#39;s safety tradeoff</a></p></li></ul><p class="paragraph" style="text-align:left;">And more.</p><p class="paragraph" style="text-align:left;">Stay cool out there, </p><p class="paragraph" style="text-align:left;">— Willow</p></div><div class="section" style="background-color:transparent;margin:25.0px 0.0px 25.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>{{active_subscriber_count}}+</b> people who give a shit got this post in their email, for free.</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/subscribe?utm_medium=web&utm_source=newsletter&utm_campaign=newsletterintro"><span class="button__text" style=""> Join up </span></a></div></div><div class="image"><a class="image__link" href="https://shop.importantnotimportant.com/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" rel="noopener" target="_blank"><img alt="INI email promo - Shop - Variety" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/921726a1-3ecb-4d16-ac74-8376fa78f535/INI_email_promo_-_Shop_-_Get_Some_variety.png?t=1740683890"/></a></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:10.0px 15.0px 10.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h2 class="heading" style="text-align:left;">✔️ <b>Fact Check</b></h2></div><div class="section" style="background-color:#EFFAFF;margin:25.0px 0.0px 25.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><h2 class="heading" style="text-align:left;"><br>🤝 <b>Become an Important Member</b></h2><p class="paragraph" style="text-align:left;"><b>We’re 100% independent and proudly supported by readers like you. </b></p><p class="paragraph" style="text-align:left;">Members get a 30 day free trial to:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Ad-free</b> everything</p></li><li><p class="paragraph" style="text-align:left;"><b>Your </b><b><a class="link" href="https://www.whatcanido.earth/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">What Can I Do?</a></b><b> profile:</b> get and keep track of personalized action steps, connect with other Shit Givers</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">Vibe Check</a></b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">:</a> Our news homepage, curated daily just for you. Never doomscroll again, thx</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Seriously%3F?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">Seriously?</a></b><b>: </b>The frameworks, models, history, and pop culture we use to understand what’s happening now and next</p></li><li><p class="paragraph" style="text-align:left;"><b>Half Baked: </b>Weekly briefs to help you think and act on specific, timely issues as they happen</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Not%20Important?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">Not Important</a></b><b>:</b> My favorite books, art, movies, music, apps, and more that have <i>nothing</i> to do with the jet stream slowing down</p></li><li><p class="paragraph" style="text-align:left;"><b>Lifetime thanks</b> for directly supporting our work</p></li></ul><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning"><span class="button__text" style=""> Start 30 day free trial </span></a></div><p class="paragraph" style="text-align:left;"></p></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4a7c83d4-b842-4aa5-9f6d-eb757091fe86/INI_Logo_The_News_email_brain_PNG.png?t=1725559596"/></div><h4 class="heading" style="text-align:left;" id="wildfire-smokes-economic-toll"><b>⚡️ Climate change:</b></h4><ul><li><p class="paragraph" style="text-align:left;"><b>A new study has found that the economic damage</b> from wildfire smoke-related deaths alone outweighs every other estimated climate cost combined. (<a class="link" href="https://heatmap.news/daily/worrying-smoke-climate-change?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">HEATMAP</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌎️ <b>Global offshore wind costs just crossed a threshold </b>making it cheaper than new coal, and new mega-vessels are about to push costs down even further. (<a class="link" href="https://cleantechnica.com/2026/07/18/offshore-wind-china-reducing-costs-new-vessels/?utm_source=substack&utm_medium=email" target="_blank" rel="noopener noreferrer nofollow">Clean Technica</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌍️<b> Africa’s on-grid solar capacity additions </b>have already topped last year’s total, driven by falling costs and a wave of new solar-plus-battery deals. (<a class="link" href="https://www.africa-energy.com/live-data/article/african-2026-grid-solar-additions-surpass-those-2025?utm_source=substack&utm_medium=email" target="_blank" rel="noopener noreferrer nofollow">African Energy</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌎️ <b>Solar just became the EU’s top power source,</b> hitting a record 25% of electricity in June. (<a class="link" href="https://www.canarymedia.com/articles/solar/solar-best-summer-europe?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">Canary Media</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do:</b></p><p class="paragraph" style="text-align:left;">Advocate for clean energy jobs and policies that cut emissions with<b> Clean Energy for America </b>(<a class="link" href="https://www.whatcanido.earth/action/clean-energy-for-america/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;">Use Purple Air’s<b> Air Quality Map</b> to track real-time air quality near you (<a class="link" href="https://www.whatcanido.earth/action/purple-air/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><h4 class="heading" style="text-align:left;" id="unmonitored-air-pollution">🦠 <b>Health & Bio:</b></h4><ul><li><p class="paragraph" style="text-align:left;"><b>Ten of Louisiana’s biggest air polluters have zero public air monitors</b> within five miles, which is the result of industry-backed laws designed to keep residents in the dark. (<a class="link" href="https://floodlightnews.org/louisiana-toxic-air-monitoring/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">Floodlight</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌏️ <b>The world’s first new TB vaccine in over 100 years</b> just got a manufacturing partner, and if approved, the WHO estimates it could prevent 76 million cases and save 8.5 million lives. (<a class="link" href="https://www.reuters.com/business/healthcare-pharmaceuticals/indias-serum-institute-partners-with-gates-mri-make-expiremental-tb-vaccine-2026-07-16/?utm_medium=email&utm_source=substack" target="_blank" rel="noopener noreferrer nofollow">Reuters</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>We finally know how to design an HIV vaccine using mRNA tech,</b> but foreign aid cuts just yanked the funding out from under the trials that were supposed to prove it works. (<a class="link" href="https://www.vox.com/future-perfect/495791/mrna-vaccines-science-hiv-prevention-trump-funding?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">Vox</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌍️ <b>Millions of women currently wait years for an endometriosis diagnosis</b>, but new saliva- and gut-sensor-based tests just got greenlit that could cut that wait down dramatically. (<a class="link" href="https://www.theguardian.com/society/2026/jul/07/rapid-endometriosis-tests-to-be-made-available-on-nhs-in-england-and-wales?utm_source=substack&utm_medium=email" target="_blank" rel="noopener noreferrer nofollow">The Guardian</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do:</b></p><p class="paragraph" style="text-align:left;">Join the global fight to end HIV, TB, and malaria, and build health equity with 🌎️ <b>The Global Fund</b> (<a class="link" href="https://www.whatcanido.earth/action/the-global-fund/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;">Support frontline fights against toxic pollution in Louisiana with the <b>Louisiana Bucket Brigade</b> (<a class="link" href="https://www.whatcanido.earth/action/louisiana-bucket-brigade/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><h4 class="heading" style="text-align:left;" id="fogharvesting">💦 <b>Food & Water: </b></h4><ul><li><p class="paragraph" style="text-align:left;">🌎️ <b>In one of the driest places on Earth (Chile’s Atacama Desert)</b>, locals nicknamed “the crazy cloud people” are literally pulling drinking water out of fog, and researchers now want cities to build it into official water plans. (<a class="link" href="https://news.mongabay.com/2026/07/can-fog-harvesting-help-solve-water-scarcity-in-chiles-atacama-desert/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">Mongabay</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>California farmers who once hated the idea of solar </b>are now converting thousands of acres of dried-out farmland into massive solar fields because the water just isn’t coming back. (<a class="link" href="https://www.latimes.com/environment/story/2026-07-20/as-water-restrictions-hit-farmers-solar-is-making-sense?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">LA Times</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌍️ <b>Global hunger dropped for the third year in a row,</b> but Africa now has more hungry people than Asia in absolute terms, and conflict and El Niño could reverse the progress. (<a class="link" href="https://www.wfp.org/news/un-report-global-hunger-levels-ease-third-consecutive-year-regional-disparities-persist?utm_source=substack&utm_medium=email" target="_blank" rel="noopener noreferrer nofollow">World Food Programme</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do:</b></p><p class="paragraph" style="text-align:left;">Follow trusted reporting on the global water scarcity crisis with 🌎️ <b>Circle of Blue </b>(<a class="link" href="https://www.whatcanido.earth/action/circle-of-blue/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;">Help treat severely malnourished children worldwide with 🌎️ <b>Action Against Hunger</b> (<a class="link" href="https://www.whatcanido.earth/action/action-against-hunger/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><h4 class="heading" style="text-align:left;" id="a-is-safety-tradeoff">👩‍💻 <b>Beep Boop:</b></h4><ul><li><p class="paragraph" style="text-align:left;"><b>New York just became the first state</b> to hit pause on massive AI data centers, thanks to a grassroots campaign. (<a class="link" href="https://www.foodandwaterwatch.org/2026/07/15/new-york-data-center-moratorium-victory/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">Food & Water Watch</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Anthropic’s guardrails against AI-powered cyberattacks</b> are so aggressive that security researchers say the models are now basically unusable for the defensive work they used to help with. (<a class="link" href="https://www.politico.com/newsletters/weekly-cybersecurity/2026/07/20/the-ai-safety-tradeoff-01004769?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">Politico</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Google’s AI search mode is keeping people on Google</b> instead of sending them to the rest of internet, and publishers like Wikipedia say their traffic is cratering. (<a class="link" href="https://www.nytimes.com/2026/07/20/technology/google-ai-open-web.html?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">The New York Times</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Indigenous technologists built AI tools that never leave the community, </b>running locally instead of shipping data off to Big Tech. (<a class="link" href="https://betakit.com/how-indigenous-technologists-are-building-data-sovereignty-into-ai/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">Betakit</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌏️ <b>Communities worldwide are banding together into data cooperatives</b> so they can set the terms for how their information gets used instead of just letting AI companies scrape it for free. (<a class="link" href="https://restofworld.org/2026/ai-data-collectives-mozilla?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">Rest of World</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do:</b></p><p class="paragraph" style="text-align:left;">Join the fight for tech that protects rights instead of violating them with<b> Fight for the Future </b>(<a class="link" href="https://www.whatcanido.earth/action/fight-for-the-future/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;">Keep your online data private with this <b>Surveillance Self-Defense toolkit </b>from EFF (<a class="link" href="https://www.whatcanido.earth/action/surveillance-self-defense/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><hr class="content_break"><p class="paragraph" style="text-align:left;">📣 <b>Last week’s most popular</b> <b>Action Step was</b> calling your reps to demand they <a class="link" href="https://www.whatcanido.earth/action/reverse-foreign-aid-freeze?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">Reverse the Foreign Aid Freeze.</a></p><p class="paragraph" style="text-align:left;">👉 NEW: Find every action recommended in <i>It’s Called Science.</i> <a class="link" href="https://www.whatcanido.earth/results/?tags=it-s-called-science&utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">right here</a>.</p><p class="paragraph" style="text-align:left;">🌎️ = <i>Global news/action steps</i></p><p class="paragraph" style="text-align:left;"></p><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 1.0px 20.0px 1.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ebf645f3-931f-4ed8-b04b-e63f8dd14490/What_the_What_v1.3_draft.png?t=1712599096"/></div><p class="paragraph" style="text-align:left;"><b>Take a wild guess</b></p><div class="embed"><a class="embed__url" href="https://yourbrainonmoney.substack.com/p/who-is-the-ai-economy-actually-working?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank"><div class="embed__content"><p class="embed__title"> Who is the AI economy actually working for? </p><p class="embed__description"> The boom is minting millionaires, cutting workers, and raising your electricity bill, all at once. Plus: the $9.99 economy and Chanel flats as financial assets. </p><p class="embed__link"> Hanna Horvath </p></div><img class="embed__image embed__image--right" src="https://substackcdn.com/image/fetch/$s_!yLKC!,w_1200,h_675,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6dd45419-26a5-46dd-9177-fcd2ac2d6169_620x1102.webp"/></a></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff76e013-013d-4a84-95f8-4c2b363c463f/2025_INI_TMIQ_Email_Header_A.jpg?t=1740519151"/></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/177a5972-2e38-47d2-a11d-8f559f9bcbaf/220_TMIQ__May_Thach_Email_Header.png?t=1784924025"/></div><h4 class="heading" style="text-align:left;"><b>Run To Build The Future You Want</b></h4><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">Today we&#39;re gonna talk about Florida and representation, and how Florida has very little of it, in even the loosest definition of the word.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">We&#39;re gonna do that by introducing you to my new friend, </span><span style="font-size:16px;"><b>May Thach</b></span><span style="font-size:16px;">. May is a candidate for state representative in Florida, and boy, is she an awesome human being.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">Look, you folks across the country, across the world, told us you wanted more very specific, preferably living examples of fight and progress you can see and touch and feel and vote for.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">And in the second batch of conversations with our best friends at </span><span style="font-size:16px;"><b>Run For Something</b></span><span style="font-size:16px;">, we are giving you more and more of that, and that&#39;s really exactly who May is.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">This is a great conversation. I&#39;m really just such a fan. May, like everybody else in the series, is sourced from the </span><span style="font-size:16px;"><b>Run For Something</b></span><span style="font-size:16px;"> pipeline and graduating classes. She and all these other folks are the next generation of leaders, if we will have them, if we will support them, and recruit them and vote for them, and then hold their feet to the fire.</span></p><p class="paragraph" style="text-align:center;">📖<i> Prefer to read? Get the transcript </i><a class="link" href="https://www.importantnotimportant.com/podcast/s/the_most_important_question/run_to_build_the_future_you_want?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow"><i>here</i></a><i>.</i></p><p class="paragraph" style="text-align:center;">▶️<i> Or watch the full episode on </i><i><a class="link" href="https://www.youtube.com/watch?v=2C7ZCqWaA7M&utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">YouTube</a></i><i>.</i></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://lnk.to/tmiq220_maythach?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning"><span class="button__text" style=""><i>Listen now</i></span></a></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/96861c99-bf50-4e32-b227-372f0f319904/LFAW__013_Sheetal_Potdar.png?t=1784912941"/></div><h4 class="heading" style="text-align:left;">Animal Intelligence &gt; Artificial Intelligence</h4><p class="paragraph" style="text-align:left;">What does it mean to really make something?</p><p class="paragraph" style="text-align:left;">Not generate it, but <i>create </i>it, with all the friction and uncertainty that entails.</p><p class="paragraph" style="text-align:left;">This week, cognitive scientist and science writer, <b>Sheetal Potdar</b>, traces the evolutionary roots of creativity from monkey scams in India to walnut--cracking crows in Japan, and asks what we give up when we let AI do the hard part.</p><p class="paragraph" style="text-align:center;">▶️<i> Watch Life Finds A Way on </i><i><a class="link" href="https://www.youtube.com/playlist?list=PLSfAD4O-rQf0M7I77uOFlJSc6t-d_pKOJ&utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">YouTube</a></i><i>.</i></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/p/animal-intelligence-artificial-intelligence?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning"><span class="button__text" style=""> Read on </span></a></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2d098d77-8659-482e-b85b-1ddfbc4e0b0d/Screen-Shot-2023-10-18-at-1.10.10-PM.png?t=1756826374"/></div><h4 class="heading" style="text-align:left;">Fake crystals with awesome powers</h4><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">For thousands of years, people have ascribed supernatural powers to shiny rocks pulled from the earth. </span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">Even today, crystals—a wondrously diverse collection of minerals that take on beautiful, geometrical forms—ignite the human imagination like few other natural materials. </span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">If you need any evidence, just type &quot;properties of quartz&quot; into your Google search bar, and alongside troves of geological information, you&#39;ll find sites extolling the gemstone&#39;s purifying energy; its ability to amplify creativity; its stabilizing effect in times of emotional turmoil.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">It will come as no surprise to readers of this newsletter that the metaphysical properties of crystals are </span><span style="font-size:16px;"><b><a class="link" href="https://www.washingtonpost.com/lifestyle/wellness/crystal-healing-covid-power-quartz/2021/03/30/6caee68a-8d9e-11eb-a6bd-0eb91c03305a_story.html?ref=sciof.fi&utm_campaign=fake-crystals-with-awesome-powers&utm_medium=email&utm_source=sb-ini" target="_blank" rel="noopener noreferrer nofollow" style="color: #000000">not backed up by science</a></b></span><span style="font-size:16px;">. </span></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/p/fake-crystals-with-awesome-powers?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning"><span class="button__text" style=""> Read it </span></a></div></div><div class="section" style="background-color:#EFFAFF;margin:20.0px 0.0px 20.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;">💌 <b>Loved this issue of It’s Called Science? </b></p><p class="paragraph" style="text-align:left;"><b>Check out what else we make </b>(or take it easy on the emails, we get it) right in your <a class="link" href="{{subscriber_preferences_url}}" target="_blank" rel="noopener noreferrer nofollow">Subscriber Preferences</a>.</p></div><div class="section" style="background-color:#EFFAFF;border-color:#222222;border-radius:10px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 5.0px 20.0px 5.0px;"><p class="paragraph" style="text-align:center;">🤝<b> Thanks for reading. </b><span style="color:#222222;"><b>Here’s how we can help you directly:</b></span></p><p class="paragraph" style="text-align:left;">☎️<span style="color:#222222;"> </span><span style="color:#222222;"><span style="text-decoration:underline;"><a class="link" href="https://www.importantnotimportant.com/c/call-me?utm_source=sb-ini&utm_medium=email&utm_campaign=the-sun-is-winning" target="_blank" rel="noopener noreferrer nofollow">Work with Quinn 1:1</a></span></span><span style="color:#222222;"> (slots are extremely limited) - book time to talk climate strategy, investing, or anything else.</span></p><p class="paragraph" style="text-align:left;">🎯 <span style="color:#222222;"><a class="link" href="https://www.importantnotimportant.com/c/sponsors?utm_medium=email&utm_source=ini&utm_campaign=footer" target="_blank" rel="noopener noreferrer nofollow">Sponsor</a></span><span style="color:#222222;"><b><a class="link" href="https://www.importantnotimportant.com/c/sponsors?utm_medium=email&utm_source=ini&utm_campaign=footer" target="_blank" rel="noopener noreferrer nofollow"> </a></b></span><span style="color:#222222;"><b>Important, Not Important </b></span><span style="color:#222222;">- reach </span><b>{{active_subscriber_count}}</b><span style="color:#222222;"> (and counting) sustainably-minded consumers across our newsletters, web, and audio.</span></p></div></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=30d4046b-26fe-4eeb-9abe-d8fa231e94c5&utm_medium=post_rss&utm_source=important_not_important">Powered by beehiiv</a></div></div>
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  <title>Animal Intelligence &gt; Artificial Intelligence</title>
  <description>Macaques, bowerbirds, and humpback whales have something to teach us about what AI is taking away.</description>
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  <link>https://www.importantnotimportant.com/p/animal-intelligence-artificial-intelligence</link>
  <guid isPermaLink="true">https://www.importantnotimportant.com/p/animal-intelligence-artificial-intelligence</guid>
  <pubDate>Fri, 24 Jul 2026 17:52:13 +0000</pubDate>
  <atom:published>2026-07-24T17:52:13Z</atom:published>
    <dc:creator>Sheetal Potdar</dc:creator>
    <category><![CDATA[Life Finds A Way]]></category>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><p class="paragraph" style="text-align:left;"></p><div class="section" style="background-color:#D4971D;border-bottom-left-radius:0px;border-bottom-right-radius:0px;border-top-left-radius:20px;border-top-right-radius:20px;margin:0.0px 0.0px 0.0px 0.0px;padding:40.0px 30.0px 30.0px 30.0px;"><h1 class="heading" style="text-align:left;"><span style="color:#FFFFFF;">Welcome back.</span></h1><p class="paragraph" style="text-align:left;"><span style="color:#FFFFFF;">What does it mean to really make something?</span></p><p class="paragraph" style="text-align:left;"><span style="color:#FFFFFF;">Not generate it, but </span><span style="color:#FFFFFF;"><i>create </i></span><span style="color:#FFFFFF;">it, with all the friction and uncertainty that entails. </span></p><p class="paragraph" style="text-align:left;"><span style="color:#FFFFFF;">This week, neuroscientist and science writer, Sheetal Potdar, traces the evolutionary roots of creativity from monkey scams in India to walnut--cracking crows in Japan, and asks what we give up when we let AI do the hard part. </span></p><p class="paragraph" style="text-align:left;"><span style="color:#FFFFFF;">Let’s go.</span></p></div><div class="section" style="background-color:#D4971D;border-bottom-left-radius:0px;border-bottom-right-radius:0px;border-top-left-radius:0px;border-top-right-radius:0px;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 30.0px 50.0px 30.0px;"><h5 class="heading" style="text-align:left;"><span style="color:#FFFFFF;"><b>— Willow</b></span></h5></div><div class="section" style="background-color:#D4971D;border-bottom-left-radius:20px;border-bottom-right-radius:20px;border-top-left-radius:0px;border-top-right-radius:0px;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" 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class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2700ae8a-e2ce-46f9-b722-9ff7d66971fe/Title.png?t=1784034269"/></div><p class="paragraph" style="text-align:center;">Every week, we help 41,976+ humans understand and unfuck the rapidly changing world around us. <b><a class="link" href="https://www.importantnotimportant.com/subscribe?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">Join us or else.</a></b></p><div class="button" style="text-align:center;"><a rel="noopener nofollow noreferrer" class="button__link" style="background-color:#D4971D;" href="https://www.importantnotimportant.com/subscribe?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence"><span class="button__text" style=""> Subscribe for free 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topic you haven’t considered before, or that’s changed your thinking in some way?&quot;</span></p><p class="paragraph" style="text-align:center;"><span style="font-size:16px;">And every week, we add their picks to a list on Bookshop, where every purchase on the site financially supports independent bookstores.</span></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#D4971D;" href="https://bookshop.org/lists/important-not-important-book-club?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence"><span class="button__text" style=""> Get their picks here </span></a></div><hr class="content_break"><p class="paragraph" style="text-align:center;"><span style="background-color:#f4f4f4;"><i>Want an ad-free experience? </i></span><span style="background-color:#f4f4f4;"><i><b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow" style="color: #000000">Become a Member</a></b></i></span><span style="background-color:#f4f4f4;"><i>!</i></span></p></div><div class="section" style="background-color:transparent;margin:0.0px 30.0px 0.0px 30.0px;padding:0.0px 0.0px 30.0px 0.0px;"><hr class="content_break"></div><div class="section" style="background-color:transparent;border-bottom-left-radius:0px;border-bottom-right-radius:0px;border-top-left-radius:0px;border-top-right-radius:0px;margin:0.0px 30.0px 0.0px 30.0px;padding:0.0px 0.0px 20.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ea32fd5a-9b9a-4cfd-b4b5-8e7400ccc44c/lifefindsaway-final_LifeFindsAWay-circlemarigold.png?t=1784034292"/></div><h1 class="heading" style="text-align:center;">Before AI, Look to Animal Intelligence for Creativity</h1><p class="paragraph" style="text-align:left;"><b>A few years ago, my friend pulled out his phone to take a selfie on the busy streets of Vrindavan, a religious town in India. </b></p><p class="paragraph" style="text-align:left;">Just as he was about to click, a mysterious, furry hand snatched his phone away. He later recounted he was too shocked to react to such a bizarre scene – a monkey making away with his phone. </p><p class="paragraph" style="text-align:left;">The monkey was the first act of a rather elegant scam. In the second act, a shifty man appeared and asked for five hundred rupees (roughly five US dollars) in exchange for the phone. Too dumbfounded, my friend coughed up the money, and lo and behold, his phone was returned.</p><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.theguardian.com/science/2021/jan/14/balis-thieving-monkeys-seek-bigger-ransoms-for-high-value-swag-study?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">Long-tailed macaques</a> in Bali’s Uluwatu temple also steal from tourists to barter for food. Whether trained or not, our primate cousins have figured out that humans tend to give rich rewards in exchange for certain objects. </p><p class="paragraph" style="text-align:left;">It is easy to appreciate the ingenuity of the man to team up with monkeys to make a living. </p><p class="paragraph" style="text-align:left;">But what of the monkeys in Bali who have learned to game the system without prior training? Isn’t that creativity?</p></div><div class="section" style="background-color:transparent;margin:0.0px 50.0px 0.0px 50.0px;padding:10.0px 0.0px 30.0px 0.0px;"><hr class="content_break"></div><div id="section" class="section" style="background-color:transparent;border-bottom-left-radius:0px;border-bottom-right-radius:0px;border-top-left-radius:0px;border-top-right-radius:0px;margin:0.0px 15.0px 0.0px 15.0px;padding:10.0px 30.0px 0.0px 30.0px;"><div class="image"><img alt="" class="image__image" style="border-radius:90px 90px 90px 90px;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1c7b7410-1cba-4686-942e-21817bb5140f/Sheetal_Potdar.jpg?t=1784913342"/></div><h4 class="heading" style="text-align:center;"><b>By </b><span style="text-decoration:underline;"><b>Sheetal Potdar</b></span></h4><p class="paragraph" style="text-align:center;">Sheetal is a freelance science journalist living in <b>Mumbai, India</b>. She has a PhD in neuroscience and has written about AI art, chronic pain and depression, cognitive fatigue, exercise, and more. She also occasionally writes science blogs on her website.</p><p class="paragraph" style="text-align:center;"><a class="link" href="https://x.com/Sheetal_Potdar?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">@Sheetal_Potdar</a> | <a class="link" href="https://bsky.app/profile/sheetalpotdar.bsky.social?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">@sheetalpotdar.bsky.social</a> | <a class="link" href="http://www.linkedin.com/in/sheetal-potdar-535669231?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">LinkedIn</a></p></div><div class="section" style="background-color:transparent;margin:0.0px 50.0px 0.0px 50.0px;padding:0.0px 0.0px 40.0px 0.0px;"><hr class="content_break"></div><div class="section" style="background-color:transparent;margin:0.0px 30.0px 0.0px 30.0px;padding:20.0px 0.0px 50.0px 0.0px;"><h2 class="heading" style="text-align:left;">What creativity actually means</h2><p class="paragraph" style="text-align:left;">Creativity is defined as the cognitive ability to generate ideas or solutions that are both <a class="link" href="https://www.tandfonline.com/doi/full/10.1080/10400419.2012.650092?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">novel and valuable</a>. Importantly, the value of a creative product – be it a song, a story, a painting, or a mathematical proof – is determined by the observer and the context in which it appears.</p><p class="paragraph" style="text-align:left;">Often, creativity manifests as an elegant solution to complex problems never encountered before. </p><p class="paragraph" style="text-align:left;">This is best exemplified in an experiment performed by Wolfgang Köhler, a 20<sup>th</sup> century psychologist. He placed bananas out of reach of chimpanzees but also provided them with wooden boxes. </p><p class="paragraph" style="text-align:left;">After several futile attempts, some chimpanzees had an insight, or an ‘aha moment’, where they realized they could <a class="link" href="https://ia903204.us.archive.org/33/items/in.ernet.dli.2015.187610/2015.187610.The-Mentality-Of-Apes_text.pdf?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">stack the boxes</a>, climb on them, and reach the previously inaccessible fruit. </p><p class="paragraph" style="text-align:left;"></p><div class="image"><img alt="" class="image__image" style="" src="https://images.unsplash.com/photo-1559629304-47a70c8c042e?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw0fHxjaGltcGFuemVlfGVufDB8fHx8MTc4NDkxNDA4MXww&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@satyadeep_d?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Satya deep on Unsplash</p></span></a></div></div><p class="paragraph" style="text-align:left;">This ability to piece together different actions to reach a reward has been documented in corvids (ravens, rooks, and crows), and even, remarkably, in bumblebees, showing that the building blocks of insight, and indeed creative problem-solving are present even in <a class="link" href="https://www.sciencenews.org/article/bumblebees-problem-solving-spontaneous?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">invertebrates with tiny brains</a>.</p><p class="paragraph" style="text-align:left;">As impressive as creative problem-solving is, we associate creativity with transformative, paradigm-shifting, emotionally profound work produced by apparently gifted individuals.</p><p class="paragraph" style="text-align:left;">A few years ago, I had the pleasure of seeing Monet’s <a class="link" href="https://drawpaintacademy.com/poplars-series/?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">The Poplars</a> – a series of four paintings of the Poplar woods in the four different seasons – and I was dumbstruck. </p><p class="paragraph" style="text-align:left;">Having grown up in India, I had experienced seasons differently; seasons like autumn are non-existent, bone-chilling winters are unheard of in the tropical climes. Yet, something about the way the same scenery showed such drastic change, though the change itself was incremental and gradual, mesmerized me.</p><p class="paragraph" style="text-align:left;">Such is the power of what some researchers call ‘big-C creativity’ – it can transcend space, time, and even lived experience.</p><p class="paragraph" style="text-align:left;"><b>This kind of creativity is admittedly hard to find and study in animals. </b>Yet, some of the necessary building blocks may be present. </p><p class="paragraph" style="text-align:left;">Consider the Bengalese finch: female finches respond to complex, novel male songs with measurable changes in <a class="link" href="https://www.sciencedirect.com/science/article/pii/S0003347202920129?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">heart rate </a>– a physiological signal of recognition that something new and valuable has been heard. Once creativity is recognized, it must be transmitted. </p><p class="paragraph" style="text-align:left;">I could appreciate Monet’s interpretation of the seasons I have never experienced because that knowledge (autumn, the slow creep of cold) had been transmitted to me through culture.</p><p class="paragraph" style="text-align:left;"></p><div class="image"><img alt="The motherhood of humpback whale" class="image__image" style="" src="https://images.unsplash.com/photo-1698334846759-2cdc3352dd85?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw0fHxodW1wYmFja3xlbnwwfHx8fDE3ODQ5MTQyMTF8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@mero_dnt?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Chinh Le Duc on Unsplash</p></span></a></div></div><p class="paragraph" style="text-align:left;">Humpback whales do something similar. Their songs have distinct phrases, and each year, individual whales add new phrases to their songs learned from other populations, to form <a class="link" href="https://royalsocietypublishing.org/rsos/article/9/8/220158/96907/Humpback-whale-song-revolutions-continue-to-spread?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">musical trends</a> that can spread across geographically separated groups. </p><p class="paragraph" style="text-align:left;">Whether those trends are driven by a few influential individuals or spread more democratically is still unknown, but the phenomenon itself suggests that creative innovation can become embedded in animal culture, much as it does in ours.</p></div><div class="section" style="background-color:transparent;margin:0.0px 30.0px 0.0px 30.0px;padding:20.0px 0.0px 0.0px 0.0px;"><h2 class="heading" style="text-align:left;">When creativity crosses a line</h2><p class="paragraph" style="text-align:left;">A key difference between animal and human creativity is that animals are creative within the limits of their ecological constraints. Human innovation, on the other hand, has often transcended those limits into realms accessible only through technological advancement. </p><p class="paragraph" style="text-align:left;">One such advancement is Artificial Intelligence, which has pervaded almost every aspect of creative society, particularly in the last decade. Stories, music, images, art: generative AI has entered all of it, calling into question the meaning of creativity itself, and the ethics and ownership of what AI produces. </p><p class="paragraph" style="text-align:left;">Many experts bemoan the loss of human creativity due to AI use, with one view that essential skills like writing and critical thinking are being <a class="link" href="https://www.mdpi.com/2079-3200/12/7/69?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">lost without any awareness</a> or a feeling of remorse. </p><p class="paragraph" style="text-align:left;">Others argue that pervasive AI use <a class="link" href="https://www.nytimes.com/2026/07/08/opinion/ai-google-gemini-search-questions.html?utm_source=www.theknowledge.com&utm_medium=newsletter&utm_campaign=ai-is-killing-curiosity&_bhlid=699e79e9fd12ab1169142b80e09ea551b3053359" target="_blank" rel="noopener noreferrer nofollow">reduces curiosity</a>, a prerequisite of creativity. Research supports this: people who habitually resorted to AI for routine tasks scored <a class="link" href="https://journals.sagepub.com/doi/full/10.1177/08944393251389125?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">lower on measures of creativity</a>. </p><p class="paragraph" style="text-align:left;">However, the picture is more complicated. </p><p class="paragraph" style="text-align:left;">In another study, short stories written by people who had access to AI-generated ideas as starting points were rated as more novel and useful overall by independent reviewers, but they showed significantly <a class="link" href="https://www.science.org/doi/10.1126/sciadv.adn5290?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">less variability</a> in their themes. </p><p class="paragraph" style="text-align:left;">That loss of variability matters more than it might seem. Variation is the raw material of evolution, and without it, natural selection has nothing to act on. When AI collapses individual voices toward a collective average, we are not just making creativity more uniform, we may be stalling its evolution entirely.</p><p class="paragraph" style="text-align:left;"></p><div class="image"><img alt="Raven? - nope, a crow" class="image__image" style="" src="https://images.unsplash.com/photo-1709524575638-412648bda2dc?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw2fHxjcm93c3xlbnwwfHx8fDE3ODQ5MTQzNDl8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@veronicadu?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Veronica Dudarev on Unsplash</p></span></a></div></div><p class="paragraph" style="text-align:left;">Contrast this with creative problem-solving observed in crows.</p><p class="paragraph" style="text-align:left;">In a Japanese city, crows drop walnuts onto roads with traffic to use passing cars as nutcrackers. In one population, the crows had gone a step ahead: using pedestrian crossings to throw nuts onto, so as to devour the broken nuts without being run over. </p><p class="paragraph" style="text-align:left;">But a study in Davis, California found that crows dropped walnuts at the same rate irrespective of whether cars were passing or not. This indicates that the crows use the <a class="link" href="https://doi.org/10.2307/4089172?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">hard surfaces of paved roads to crack nuts</a> rather than passing cars. Here, crows seem to have figured out that dropping nuts from a height on a hard surface can also crack them. </p><p class="paragraph" style="text-align:left;"><b>Different populations, different solutions to the same problem.</b></p><p class="paragraph" style="text-align:left;">This variation  is exactly what AI threatens to remove: the individual variation that allows creativity, like any trait, to keep evolving.</p><p class="paragraph" style="text-align:left;">On the flip side, it can be argued that AI is the logical next step in the development of technology, to which we must now adapt.</p><p class="paragraph" style="text-align:left;">Bowerbirds offer a useful counterargument. The species is particularly accomplished at building elaborate nesting structures using materials from their surroundings. Depending on where they live, bowerbirds choose different objects to decorate their bowers. </p><p class="paragraph" style="text-align:left;">In urban environments, bowerbirds choose shiny and <a class="link" href="https://royalsocietypublishing.org/rsos/article/13/6/260109/482003/Urbanization-alters-courtship-signals-in-male?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">colorful objects</a> from human garbage, while in rural areas, they choose natural materials like leaves. This suggests that bowerbirds have adapted their creative choices to changing environments. </p><p class="paragraph" style="text-align:left;">Could AI similarly represent a new constraint which shapes, rather than diminishes human creativity?</p><p class="paragraph" style="text-align:left;"></p><div class="image"><img alt="" class="image__image" style="" src="https://images.unsplash.com/photo-1689403014407-ea664541d9de?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwxfHxib3dlcmJpcmQlMjBuZXN0fGVufDB8fHx8MTc4NDkxNDQ5M3ww&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@brooksieg?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Geoff Brooks on Unsplash</p></span></a></div></div><p class="paragraph" style="text-align:left;">We perform creative activities in multiple stages: free-flowing exploratory thinking, persisting despite obstacles, trialing different solutions, using emerging insight, and validating through analytical thinking. </p><p class="paragraph" style="text-align:left;">Many of these steps involve uncertainty, which can be uncomfortable. </p><p class="paragraph" style="text-align:left;">Yet the release from this discomfort through sustained effort produces a kind of satisfaction unmatched by simply copying pre-existing solutions. Using AI removes some of this friction, and with it, some of the pleasure.</p><p class="paragraph" style="text-align:left;">Our greatest challenge in the AI age is to preserve our willingness to engage in exploratory, painstaking, and time-consuming processes of creation, especially in the face of instant gratification. </p><p class="paragraph" style="text-align:left;"><b>We must draw inspiration from the builders, dancers, singers, and tinkerers of the natural world.</b></p><p class="paragraph" style="text-align:left;">Deep in the oceans off the coast of Indonesia, <a class="link" href="https://www.nationalgeographic.com/animals/article/octopus-behavior-shelter-animals?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">octopuses</a> carry broken halves of coconut shells to use as a protective shield. Though they find it difficult to walk with the shell, they carry it around in case they need it for shelter in future. </p><p class="paragraph" style="text-align:left;">AI is our coconut shell: a tool we carry for a future that hasn’t arrived yet, but slowing us down in the present. </p><table width="100%" class="bh__column_wrapper"><tr><td width="48%" class="bh__column"><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#D4971D;" href="https://www.importantnotimportant.com/?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence"><span class="button__text" style=""> Comment </span></a></div></td><td width="10%" class="bh__column"><p class="paragraph" style="text-align:left;"></p></td><td width="48%" class="bh__column"><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#D4971D;" href="{{rp_referral_hub_url}}"><span class="button__text" style=""> Share it </span></a></div></td></tr></table></div><div class="section" style="background-color:transparent;margin:0.0px 15.0px 0.0px 15.0px;padding:20.0px 0.0px 30.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4a2ac9d9-a6d5-4219-8c60-6cbb2898f09d/divider1_orange.png?t=1784034321"/></div></div><div class="section" style="background-color:transparent;border-color:#3E5D11;border-radius:30px;border-style:dotted;border-width:1px;margin:0.0px 25.0px 30.0px 25.0px;padding:30.0px 30.0px 50.0px 30.0px;"><h3 class="heading" style="text-align:center;"><b>🙋‍♀️ Vote!</b></h3></div><div class="section" style="background-color:#D9EDF3;border-bottom-left-radius:20px;border-bottom-right-radius:20px;border-top-left-radius:20px;border-top-right-radius:20px;margin:0.0px 0.0px 0.0px 0.0px;padding:70.0px 30.0px 40.0px 30.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/573198b2-abff-4dcf-ad92-c01a88723a14/Frame_520225550.png?t=1784023632"/></div><p class="paragraph" style="text-align:left;"></p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f668c22-e22f-4937-9f1c-43f20f309a50/Group_520225549.png?t=1784023613"/></div><h4 class="heading" style="text-align:center;"></h4><p class="paragraph" style="text-align:left;"><span style="color:#222222;"><b>Try before you prompt.</b></span><span style="color:#222222;"> The next time you face a creative task, give yourself 15-20 minutes to think, write, sketch, or brainstorm before turning to AI. Tap into your lived experiences to find story angles and topics. The point is to give yourself an opportunity to come up with original ideas devoid of any external prompts.</span></p><p class="paragraph" style="text-align:left;"><span style="color:#222222;"><b>Practice creativity.</b></span><span style="color:#222222;"> You don&#39;t need to write a novel or paint a masterpiece. Paint your walls instead. Hand-write in your journal every day to exercise your writing muscles. Try to fix something before replacing it. Pick up a new hobby and be comfortable with being bad at it.</span></p><p class="paragraph" style="text-align:left;"><span style="color:#222222;"><b>Get outside and pay attention.</b></span><span style="color:#222222;"> Spend time in nature without immediately reaching for your devices, like phones and cameras. Notice how animals, birds, plants, and insects respond to their surroundings. Creativity often begins with curiosity and observing small details.</span></p><p class="paragraph" style="text-align:left;"><span style="color:#222222;"><b>Support human creators.</b></span><span style="color:#222222;"> Attend shows by local artists. Subscribe to an independent publication. Support your favorite authors by sharing their books. If you value human creativity, show up for the people who spend their lives practicing it.</span></p><p class="paragraph" style="text-align:left;"><span style="color:#222222;"><b>Ask for transparency.</b></span><span style="color:#222222;"> When you encounter AI-generated content, ask how it was made. When you use AI to create content, disclose it to set an example of open use. Support organizations like </span><span style="color:#222222;"><a class="link" href="https://dair-institute.org/?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">DAIR</a></span><span style="color:#222222;"> and </span><span style="color:#222222;"><a class="link" href="https://airesistlist.org/?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence#resist-list" target="_blank" rel="noopener noreferrer nofollow">The AI Resist List</a></span><span style="color:#222222;"> that advocate for clear disclosure of AI-generated work, fair compensation for creators, ethical data use, and responsible development of AI systems for community causes rather than corporate gains.</span></p><p class="paragraph" style="text-align:left;"><span style="color:#222222;"><b>Improve AI literacy and ethics.</b></span><span style="color:#222222;"> Learn about </span><span style="color:#222222;"><a class="link" href="https://www.whatcanido.earth/action/get-transparent-about-your-ai-ethics-methodology/?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">AI ethics</a></span><span style="color:#222222;">, </span><span style="color:#222222;"><a class="link" href="https://www.whatcanido.earth/action/ai-for-good/?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">support projects that use AI ethically</a></span><span style="color:#222222;"> for solving global problems, promote </span><span style="color:#222222;"><a class="link" href="https://www.whatcanido.earth/results/?verbs=donate&nouns=data-ethics&utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">ethical data use</a></span><span style="color:#222222;">, and call your elected representatives to push for </span><span style="color:#222222;"><a class="link" href="https://www.whatcanido.earth/action/let-states-regulate-ai/?utm_source=sb-ini&utm_medium=email&utm_campaign=animal-intelligence-artificial-intelligence" target="_blank" rel="noopener noreferrer nofollow">AI regulation</a></span><span style="color:#222222;"> by states.</span></p><p class="paragraph" style="text-align:left;"><span style="color:#222222;">👉 NEW: Find every action recommended in Life Finds A Way </span><span style="color:#222222;"><span style="text-decoration:underline;"><b><a class="link" href="https://www.whatcanido.earth/results/?tags=the-science-of-fiction&utm_campaign=why-a-famous-natural-history-museum-just-launched-a-pokemon-exhibit&utm_medium=email&utm_source=sb-ini" target="_blank" rel="noopener noreferrer nofollow">right here</a></b></span></span><span style="color:#222222;"><b>.</b></span></p></div><div class="section" 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      <item>
  <title>Let&#39;s clear the air</title>
  <description>Track the smoke, protect your lungs, and help rebuild</description>
      <enclosure url="https://images.unsplash.com/photo-1686179225818-c07909cd2911?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwxMnx8d2lsZGZpcmUlMjBzbW9rZXxlbnwwfHx8fDE3ODQ3NDQyMDR8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080&amp;utm_source=beehiiv&amp;utm_medium=referral"/>
  <link>https://www.importantnotimportant.com/p/let-s-clear-the-air</link>
  <guid isPermaLink="true">https://www.importantnotimportant.com/p/let-s-clear-the-air</guid>
  <pubDate>Wed, 22 Jul 2026 18:24:58 +0000</pubDate>
  <atom:published>2026-07-22T18:24:58Z</atom:published>
    <dc:creator>Willow Beck</dc:creator>
    <category><![CDATA[Wcid Weekly]]></category>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><div class="section" style="background-color:#effaff;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7099c1a5-1e11-4f72-aec2-ee5498c890b6/WCID_email_header_1.png?t=1727016386"/></div></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><p class="paragraph" style="text-align:left;"><b>Happy Hump Day, Shit Givers. </b></p><p class="paragraph" style="text-align:left;">You’ve seen the sky, smelled the air, or at least scrolled past the headlines about wildfire smoke from Canada that’s been drifting into the US for weeks. </p><p class="paragraph" style="text-align:left;">This week is about what you can actually do with that information, and how to protect yourself from the next disaster.</p><p class="paragraph" style="text-align:left;">First: communities in Canada are dealing with the fires themselves. If you just do one thing this week, support wildfire preparedness, relief and recovery across Canada with the <b>Canadian Wildfire Fund</b> (<a class="link" href="https://www.whatcanido.earth/action/canadian-wildfire-fund/?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;">Let’s go.</p><p class="paragraph" style="text-align:left;">— Willow</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="" class="image__image" style="" src="https://images.unsplash.com/photo-1686179225818-c07909cd2911?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwxMnx8d2lsZGZpcmUlMjBzbW9rZXxlbnwwfHx8fDE3ODQ3NDQyMDR8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@ahmerkalam?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Ahmer Kalam on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="track-the-smoke"><b>Track the smoke</b></h2><p class="paragraph" style="text-align:left;">I think everyone is fully aware at this point that wildfire smoke doesn’t respect borders or forecasts — it can show up hundreds of miles from the nearest fire, and turn a clear morning hazy. </p><p class="paragraph" style="text-align:left;">Use these tools to get real time information about what’s happening in the air around you, right now:</p><ul><li><p class="paragraph" style="text-align:left;">Get real-time wildfire alerts from trusted local sources with <b>Watch Duty</b> (<a class="link" href="https://www.whatcanido.earth/action/watch-duty/?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Check a daily-updated fire risk map with <b>WIFIRE </b>(<a class="link" href="https://www.whatcanido.earth/action/wifire/?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Track wildfires and air quality near you in real time with the<b> NYT’s live tracker </b>(<a class="link" href="https://www.whatcanido.earth/action/track-wildfires-in-canada-and-the-us/?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Check real-time air quality on <b>Purple Air’s</b> map, or buy a sensor to contribute your own data (<a class="link" href="https://www.whatcanido.earth/action/purple-air?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Stock up on vetted, high-quality masks through <b>Project N95</b> (<a class="link" href="https://www.whatcanido.earth/action/project-n95/?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><h2 class="heading" style="text-align:left;" id="headline"></h2><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="We were on our way to a lookout to photograph activity on the Jones Fire as part of our work for the fire management team. We heard radio traffic about a spot fire that has jumped the road we were traveling on. We drove up to find controlled chaos and very active fire. I jumped out with fire gear on and started shooting. I like this shot because it tells the whole story in one frame." class="image__image" style="" src="https://images.unsplash.com/photo-1507680465142-ef2223e23308?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwyfHx3aWxkZmlyZXxlbnwwfHx8fDE3ODQ3NDQyMzJ8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@marcus_kauffman?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Marcus Kauffman on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Be prepared</b></h2><p class="paragraph" style="text-align:left;">Don’t wait until it’s time to evacuate, or for the smoke to seep into your house. Protecting your indoor air and hardening your home against embers are both cheaper and more accessible than you might think.</p><ul><li><p class="paragraph" style="text-align:left;">Learn about home-hardening standards that also lower your insurance costs with <b>Wildfire Prepared Home </b>(<a class="link" href="https://www.whatcanido.earth/action/wildfire-prepared-home/?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Build a custom wildfire safety plan with <b>CAL FIRE’s Ready For Wildfire</b> resources (<a class="link" href="https://www.whatcanido.earth/action/calfire/?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Protect your indoor air during a smoke event, with the <b>EPA’s Create a Clean Room</b> guide (<a class="link" href="https://www.whatcanido.earth/action/create-a-clean-room/?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Support community-level wildfire risk reduction with <b>Fire Adapted Communities </b>(<a class="link" href="https://www.whatcanido.earth/action/fire-adapted-communities/?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;"></p></li></ul><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="After the fire, then what??? House has since been Bulldozed" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://images.unsplash.com/photo-1762291329593-9c90ab7947bf?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwxOXx8YnVybmVkJTIwaG9tZXxlbnwwfHx8fDE3ODQ3NDQyNzR8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@rstar50?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Roger Starnes Sr on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Rebuild in the aftermath</b></h2><p class="paragraph" style="text-align:left;">What does it actually mean for a home to be safe to return to? Right now, insurance companies get to answer that question themselves, instead of public health experts.</p><ul><li><p class="paragraph" style="text-align:left;">If you’re in California, tell your legislator to support <b>AB 1642, the Wildfire Environmental Safety and Testing Act</b>. It would require science-based, health-first standards for testing and cleaning up lead and asbestos contamination after a wildfire (<a class="link" href="https://www.whatcanido.earth/action/wildfire-damage-standards-in-ca/?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Join the fight for fair, transparent insurance in your state with the <b>United Policyholders Forum </b>(<a class="link" href="https://www.whatcanido.earth/action/united-policyholders-forum?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Lost property in a disaster?<b> Apply for FEMA help </b>(<a class="link" href="https://www.whatcanido.earth/action/apply-for-fema-help/?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="Not really lost though ;). I took this picture during a hike in Yoho National Park in the late morning." class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://images.unsplash.com/photo-1527489377706-5bf97e608852?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwzfHx3aWxkZXJuZXNzfGVufDB8fHx8MTc4NDc0NDMyMHww&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@the_bracketeer?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Hendrik Cornelissen on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Protect the wild</b></h2><p class="paragraph" style="text-align:left;">None of this happens in a vacuum. Healthy, well-managed wildlands are more resilient to fire in the first place. </p><ul><li><p class="paragraph" style="text-align:left;">Protect Alberta’s wildlands, waters, and wildlife with the <b>Alberta Wilderness Association</b> (<a class="link" href="https://www.whatcanido.earth/action/alberta-wilderness-association/?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Protect New Mexico’s wildlands and clean air and water with <b>New Mexico Wild </b>(<a class="link" href="https://www.whatcanido.earth/action/new-mexico-wild/?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Get hands-on with conservation work across Colorado with <b>Wildlands Restoration Volunteers </b>(<a class="link" href="https://www.whatcanido.earth/action/wildlands-restoration-volunteers/?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><p class="paragraph" style="text-align:left;">📍 Don’t live in any of these places? Find a wildland conservation organization near you (<a class="link" href="https://www.whatcanido.earth/results/?verbs=volunteer&nouns=conservation&utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><p class="paragraph" style="text-align:left;">That’s it for this week.</p><p class="paragraph" style="text-align:left;">Thank you — as always — for giving a shit.</p><p class="paragraph" style="text-align:left;">— Willow</p><div class="section" style="background-color:transparent;border-color:#70b1c9;border-radius:20px;border-style:solid;border-width:1px;margin:15.0px 20.0px 15.0px 20.0px;padding:10.0px 0.0px 10.0px 0.0px;"></div><div class="section" style="background-color:#EFFAFF;margin:20.0px 0.0px 20.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;">💌 <b>Loved this issue of WCID Weekly? </b></p><p class="paragraph" style="text-align:left;"><b>Check out what else we make </b>(or take it easy on the emails, we get it) right in your <a class="link" href="{{subscriber_preferences_url}}" target="_blank" rel="noopener noreferrer nofollow">Subscriber Preferences</a>. 👈</p></div><div class="section" style="background-color:#EFFAFF;margin:25.0px 0.0px 25.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b240a5bd-e5f3-4e32-bd06-f9666679b4e9/Join_the_Important_Membership_header.png?t=1744685796"/></div><p class="paragraph" style="text-align:left;"><b>We’re 100% independent and proudly supported by readers like you. </b></p><p class="paragraph" style="text-align:left;">Members get a 30 day free trial to:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Ad-free</b> everything</p></li><li><p class="paragraph" style="text-align:left;"><b>Your </b><b><a class="link" href="https://www.whatcanido.earth/?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">What Can I Do?</a></b><b> profile:</b> save & favorite your action steps, connect with other Shit Givers</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">Vibe Check</a></b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">:</a> Our news homepage, curated daily just for you. Never doomscroll again, thx</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Seriously%3F?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">Seriously?</a></b><b>: </b>The frameworks, models, history, and pop culture we use to understand what’s happening now and next</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Half-Baked?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">Half Baked</a></b><b>: </b>Weekly briefs to help you think and act on specific, timely issues as they happen</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Not%20Important?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air" target="_blank" rel="noopener noreferrer nofollow">Not Important</a></b><b>:</b> My favorite books, art, movies, music, apps, and more that have <i>nothing</i> to do with the jet stream slowing down</p></li><li><p class="paragraph" style="text-align:left;"><b>Lifetime thanks</b> for directly supporting our work</p></li></ul><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=let-s-clear-the-air"><span class="button__text" style=""> Start 30 day free trial </span></a></div><p class="paragraph" style="text-align:left;"></p></div></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=9c65a4c3-c254-4744-8b40-533a6b130e26&utm_medium=post_rss&utm_source=important_not_important">Powered by beehiiv</a></div></div>
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      <item>
  <title>The strongest El Niño ever, probably</title>
  <description>Plus: Saudi Arabia&#39;s soccer PR machine, and why raking forests won&#39;t stop wildfires</description>
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  <link>https://www.importantnotimportant.com/p/the-strongest-el-nin-o-ever-probably</link>
  <guid isPermaLink="true">https://www.importantnotimportant.com/p/the-strongest-el-nin-o-ever-probably</guid>
  <pubDate>Mon, 20 Jul 2026 19:04:47 +0000</pubDate>
  <atom:published>2026-07-20T19:04:47Z</atom:published>
    <dc:creator>Willow Beck</dc:creator>
    <category><![CDATA[It&#39;s Called Science.]]></category>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><div class="section" style="background-color:transparent;margin:0.0px 10.0px 0.0px 10.0px;padding:0.0px 0.0px 0.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cd1c16d4-325d-4742-afb1-8a4a3c3e4fec/2024_INI_ICS_Email_Header_Free_Edition-2.png?t=1726765064"/></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 1.0px 20.0px 1.0px;"><p class="paragraph" style="text-align:left;"><b>Welcome to the week.</b></p><p class="paragraph" style="text-align:left;">Before we begin, some business: Our podcast, <b>The Most Important Question</b>, is in the middle of our series with <b>Run For Something</b> candidates. The episode that dropped today is with<b> Brittany Newton</b>, who is running for <b>NC House District 46. </b><a class="link" href="https://lnk.to/tmiq219_brittanynewton?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">Listen here</a> to learn about the young, progressive candidates out there ready to change the world, and get inspired to run yourself!</p><p class="paragraph" style="text-align:left;">Speaking of things that might inspire you to run for office, let’s get to the news:</p><h2 class="heading" style="text-align:left;">This Week</h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#the-strongest-el-nio-ever" rel="noopener noreferrer nofollow">⚡️The strongest El Niño ever</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#fixing-the-mental-health-crisis-for" rel="noopener noreferrer nofollow"> 🦠Fixing the mental health crisis for boys</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#coffee-farmers-against-deforestatio" rel="noopener noreferrer nofollow"> 💦Coffee farmers against deforestation</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#ai-aid" rel="noopener noreferrer nofollow"> 👩‍💻AI aid</a></p></li></ul><p class="paragraph" style="text-align:left;">And more!</p><p class="paragraph" style="text-align:left;">Have a great week,</p><p class="paragraph" style="text-align:left;">— Willow</p></div><div class="section" style="background-color:transparent;margin:25.0px 0.0px 25.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>{{active_subscriber_count}}+</b> people who give a shit got this post in their email, for free.</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/subscribe?utm_medium=web&utm_source=newsletter&utm_campaign=newsletterintro"><span class="button__text" style=""> Join up </span></a></div></div><div class="image"><a class="image__link" href="https://shop.importantnotimportant.com/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" rel="noopener" target="_blank"><img alt="INI email promo - Shop - Stickers" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6cf00b86-7340-45e8-904d-808f448af251/INI_email_promo_-_Shop_-_Stickers.png?t=1740683899"/></a></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:10.0px 15.0px 10.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h2 class="heading" style="text-align:left;"><b>🙋‍♀️ Vote!</b></h2><p class="paragraph" style="text-align:left;"><b>Last week, we asked:</b>Which news section of this newsletter do you typically find most valuable?</p><p class="paragraph" style="text-align:left;"><b>You said:</b></p><p class="paragraph" style="text-align:left;">🟩🟩🟩🟩🟩🟩 Climate change (59%)<br>🟨⬜️⬜️⬜️⬜️⬜️ Health & Bio (19%)<br>🟨⬜️⬜️⬜️⬜️⬜️ Food & Water (16%)<br>⬜️⬜️⬜️⬜️⬜️⬜️ Beep Boop (6%)</p></div><div class="section" style="background-color:#EFFAFF;margin:25.0px 0.0px 25.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><h2 class="heading" style="text-align:left;"><br>🤝 <b>Become an Important Member</b></h2><p class="paragraph" style="text-align:left;"><b>We’re 100% independent and proudly supported by readers like you. </b></p><p class="paragraph" style="text-align:left;">Members get a 30 day free trial to:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Ad-free</b> everything</p></li><li><p class="paragraph" style="text-align:left;"><b>Your </b><b><a class="link" href="https://www.whatcanido.earth/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">What Can I Do?</a></b><b> profile:</b> get and keep track of personalized action steps, connect with other Shit Givers</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">Vibe Check</a></b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">:</a> Our news homepage, curated daily just for you. Never doomscroll again, thx</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Seriously%3F?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">Seriously?</a></b><b>: </b>The frameworks, models, history, and pop culture we use to understand what’s happening now and next</p></li><li><p class="paragraph" style="text-align:left;"><b>Half Baked: </b>Weekly briefs to help you think and act on specific, timely issues as they happen</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Not%20Important?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">Not Important</a></b><b>:</b> My favorite books, art, movies, music, apps, and more that have <i>nothing</i> to do with the jet stream slowing down</p></li><li><p class="paragraph" style="text-align:left;"><b>Lifetime thanks</b> for directly supporting our work</p></li></ul><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably"><span class="button__text" style=""> Start 30 day free trial </span></a></div><p class="paragraph" style="text-align:left;"></p></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/483e9ce6-1f76-4e66-b84c-33062679122a/219_TMIQ__Brittany_Newton_Email_Header.png?t=1784321338"/></div><h4 class="heading" style="text-align:left;"><b>Run to unite your community</b></h4><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">There are a lot of folks in rural America that can say, &quot;No candidate&#39;s ever come and knocked on my door.&quot;</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">So today, I&#39;m going to introduce you to the one who knocks, my new best friend, </span><span style="font-size:16px;"><b>Brittany Newton</b></span><span style="font-size:16px;">. You folks have said very clearly that you would like more examples of fight and progress you can actually see, touch, and feel, and talk to, and feel like someone is listening to you.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">And so in these conversations, in partnership with our best friends at </span><span style="font-size:16px;"><b>Run For Something</b></span><span style="font-size:16px;">, we&#39;re giving you the people you asked for. Because that&#39;s exactly who Brittany is. She&#39;s a vet, she&#39;s a mom, a future representative who will actually, and this might shock you, represent her constituents, her neighbors in </span><span style="font-size:16px;"><b>North Carolina.</b></span></p><p class="paragraph" style="text-align:center;">📖<i> Prefer to read? Get the transcript </i><i><a class="link" href="https://www.importantnotimportant.com/podcast/s/the_most_important_question/run_to_unite_your_community?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">here</a></i><i>.</i></p><p class="paragraph" style="text-align:center;">▶️<i> Or watch the full episode on </i><i><a class="link" href="https://www.youtube.com/watch?v=_hOw2hBGTmQ&utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">YouTube</a></i><i>.</i></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://lnk.to/tmiq219_brittanynewton?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably"><span class="button__text" style=""> Listen now </span></a></div></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4a7c83d4-b842-4aa5-9f6d-eb757091fe86/INI_Logo_The_News_email_brain_PNG.png?t=1725559596"/></div><h4 class="heading" style="text-align:left;" id="the-strongest-el-nio-ever"><b>⚡️ Climate change:</b></h4><ul><li><p class="paragraph" style="text-align:left;">🌎️ <b>Every major forecast model </b>agrees that this year’s El Niño is going to be the strongest ever, by a huge margin. (<a class="link" href="https://www.theclimatebrink.com/p/the-strongest-el-nino-ever?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">The Climate Brink</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌎️ <b>Saudi Aramco is dropping millions on FIFA sponsorships </b>and global sports, in an attempt to win goodwill while they plan to pump oil forever. (<a class="link" href="https://www.climatecoloredgoggles.com/p/world-cup-saudi-arabia?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">Climate Colored Goggles</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Next time someone tells you Canada’s wildfires </b>are really about “not raking the forests” or whatever, send them this. The data is clear: it’s temperature not tree management driving the burn. (<a class="link" href="https://www.theclimatebrink.com/p/canadas-boreal-wildfires-arent-just?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">The Climate Brink</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌎️ <b>France is trucking emergency AC units into hospitals </b>right now, as drought, wildfire, and heat are hitting Europe all at once, and the grid is groaning under the weight of it. (<a class="link" href="https://www.bloomberg.com/news/newsletters/2026-07-13/europe-heat-wave-strains-power-grids-hospitals-and-firefighters?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">Bloomberg</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do:</b></p><p class="paragraph" style="text-align:left;">Use <b>Watch Duty</b> to get real-time wildfire alerts from trusted local sources (<a class="link" href="https://www.whatcanido.earth/action/watch-duty/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;">Join creatives cutting ties with fossil fuel clients in advertising with<b> </b>🌍️ <b>Clean Creatives</b> (<a class="link" href="https://www.whatcanido.earth/action/clean-creatives/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><h4 class="heading" style="text-align:left;" id="fixing-the-mental-health-crisis-for">🦠 <b>Health & Bio:</b></h4><ul><li><p class="paragraph" style="text-align:left;"><b>Turns out the fix for the boys’ mental health crisis</b> isn’t some breakthrough app or curriculum, but a 150-year-old club that’s been nailing it the whole time by fostering real friendships and belonging. (<a class="link" href="https://www.statnews.com/2026/07/10/bcny-approach-boys-mental-health-connection-belonging-mentors/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">STAT</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌎️ <b>Gutting USAID has already killed </b>hundreds of thousands of people worldwide, and the real toll is headed into the millions. A heavy read, but important. (<a class="link" href="https://www.newyorker.com/news/the-new-yorker-interview/the-human-cost-of-doges-war-on-usaid?_sp=b6c6f48b-eff2-49e0-825d-d5b65141dc54.1783963636472&utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">The New Yorker</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Yeah so, child marriage is still legal in most of the US,</b> but Congressional Democrats just introduced a bill giving states a playbook to end it. (<a class="link" href="https://19thnews.org/2026/07/congress-child-marriage-bill/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">The 19th</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>With wildfire smoke making air</b> in the Midwest and Northeast some of the worst on the planet right now, and a lettuce-linked diarrhea outbreak still spreading, public health just can’t catch a break. (<a class="link" href="https://yourlocalepidemiologist.substack.com/p/bad-air-bad-lettuce?utm_source=post-email-title&publication_id=281219&post_id=207427142&utm_campaign=email-post-title&isFreemail=true&r=2f1wt3&triedRedirect=true&utm_medium=email" target="_blank" rel="noopener noreferrer nofollow">Your Local Epidemiologist</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do:</b></p><p class="paragraph" style="text-align:left;">Keep telling Congress to<b> restore foreign aid </b>and protect lives around the world (<a class="link" href="https://www.whatcanido.earth/action/reverse-foreign-aid-freeze/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;">Help put a stop to child marriage worldwide with 🌎️ <b>Girls Not Brides</b> (<a class="link" href="https://www.whatcanido.earth/action/girls-not-brides/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><h4 class="heading" style="text-align:left;" id="coffee-farmers-against-deforestatio">💦 <b>Food & Water: </b></h4><ul><li><p class="paragraph" style="text-align:left;">🌎️ <b>Nearly 400 coffee farmers in the Ecuadorian Amazon</b> got ahead of the curve, using satellite monitoring and traceability to prove their beans are deforestation-free, and now they’re getting paid more for it. (<a class="link" href="https://news.mongabay.com/2026/07/ecuadors-amazon-coffee-farmers-get-ahead-of-europes-deforestation-rules/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">Mongabay</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>The largest cyclospora outbreak in US history is still spreading</b>, and a big part of the problem is that nobody in the federal government is coordinating a response fast enough. (<a class="link" href="https://yourlocalepidemiologist.substack.com/p/explosive-foodborne-outbreak?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">Your Local Epidemiologist</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Right in the middle of that same outbreak,</b> the USDA is shutting down the exact lab that researches this parasite, and food-safety experts are, understandably, not thrilled with the timing. (<a class="link" href="https://www.bloomberg.com/news/articles/2026-07-16/cyclospora-lab-closures-risk-setting-back-parasite-research?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">Bloomberg</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌎️ <b>AI data centers are guzzling energy and water,</b> and a lot of them are getting built on Indigenous land without anyone asking first, but Indigenous leaders are now demanding a seat at the table. (<a class="link" href="https://news.mongabay.com/2026/07/indigenous-advocates-push-for-rights-protections-around-ai-data-centers/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">Mongabay</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do:</b></p><p class="paragraph" style="text-align:left;">Use the 🌎️ <b>Accountability Framework Initiative</b> to build ethical, deforestation-free supply chains (<a class="link" href="https://www.whatcanido.earth/action/accountability-framework-initiative/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;">Join a global network building climate-smart coffee farming at the 🌎️ <b>Coffee & Climate Network</b> (<a class="link" href="https://www.whatcanido.earth/action/coffee--climate-network/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><h4 class="heading" style="text-align:left;" id="ai-aid">👩‍💻 <b>Beep Boop:</b></h4><ul><li><p class="paragraph" style="text-align:left;">🌎️ <b>When twin earthquakes killed thousands in Venezuela</b> and the government response failed, ordinary developers stepped in by building missing-persons finders and aid-coordination sites with AI in a matter of hours. (<a class="link" href="https://restofworld.org/2026/venezuela-ai-citizen-disaster-response/?utm_source=rss&utm_medium=rss&utm_campaign=feeds" target="_blank" rel="noopener noreferrer nofollow">Rest of World</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌏️ <b>Beijing is putting guardrails on AI companion apps,</b> part mental health concern, part “please stop dating chatbots and start having kids.” (<a class="link" href="https://www.wsj.com/tech/ai/china-wants-more-babiesso-its-cracking-down-on-chatbot-love-affairs-65cd6c82?st=zuKTMx&reflink=desktopwebshare_permalink&utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">The Wall Street Journal</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Meta pulled its Muse Image generator within 72 hours of launch</b>, and for good reason, because while AI can flag content as “explicit”, it has no idea what consent is. (<a class="link" href="https://restofworld.org/2026/ai-content-moderation-consent-muse/?utm_source=rss&utm_medium=rss&utm_campaign=feeds" target="_blank" rel="noopener noreferrer nofollow">Rest of World</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>License plate cameras aren’t just reading plates.</b> Police are using Flock’s AI to search for specific people by vague descriptions, like clothing or race. (<a class="link" href="https://www.404media.co/how-cops-use-flock-to-track-people-not-cars/?ref=daily-stories-newsletter&utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">404 Media</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do:</b></p><p class="paragraph" style="text-align:left;">Protect your community from street-level surveillance with<b> Fight For The Future’s Flock Out </b>campaign (<a class="link" href="https://www.whatcanido.earth/action/flock-out/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;">Defend digital rights and privacy broadly with the <b>Electronic Frontier Foundation</b> (<a class="link" href="https://www.whatcanido.earth/action/electronic-frontier-foundation/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><hr class="content_break"><p class="paragraph" style="text-align:left;"><b>Last week’s most popular Action Step was</b> using <a class="link" href="https://www.whatcanido.earth/action/mozilla-monitor/?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">Mozilla Monitor </a>to remove your data from data broker websites.</p><p class="paragraph" style="text-align:left;">👉 NEW: Find every action recommended in <i>It’s Called Science.</i> <a class="link" href="https://www.whatcanido.earth/results/?tags=it-s-called-science&utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">right here</a>.</p><p class="paragraph" style="text-align:left;">🌎️ = <i>Global news/action steps</i></p><p class="paragraph" style="text-align:left;"></p><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 1.0px 20.0px 1.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ebf645f3-931f-4ed8-b04b-e63f8dd14490/What_the_What_v1.3_draft.png?t=1712599096"/></div><p class="paragraph" style="text-align:left;"><b>Some good but surprising news!</b></p><div class="embed"><a class="embed__url" href="https://www.economist.com/briefing/2026/07/09/how-dementia-is-being-defeated?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank"><div class="embed__content"><p class="embed__title"> How dementia is being defeated </p><p class="embed__description"> Incidence among the elderly is falling fast </p><p class="embed__link"> www.economist.com/briefing/2026/07/09/how-dementia-is-being-defeated </p></div><img class="embed__image embed__image--right" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/154ddbab-1e7b-41e0-a5cd-43063cc1278b/20260711_FBD001.jpg?t=1784325463"/></a></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/be59fd4d-4210-428f-a58c-5b3121ef1661/_LFAW__008_Syris_Valentine__1_.png?t=1770937508"/></div><h4 class="heading" style="text-align:left;">Where the wild things are walled out</h4><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">This week, Syris Valentine writes about what happens when you try to wall out migration, a biological imperative that species from salmon to jaguars to humans rely on for survival.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">While border walls claim to stop human migration, they are devastatingly effective at blocking wildlife. And as climate change forces both animals and people to move further in search of resources, those walls will determine who survives and who doesn’t.</span></p><p class="paragraph" style="text-align:center;">▶️<i> Watch Life Finds A Way on </i><i><a class="link" href="https://www.youtube.com/playlist?list=PLSfAD4O-rQf0M7I77uOFlJSc6t-d_pKOJ&utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">YouTube</a></i><i>.</i></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/p/where-the-wild-things-are-walled-out?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably"><span class="button__text" style=""> Read on </span></a></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/98307375-1475-4b36-a6dc-8516d1925815/Sacred-Timeline-Temporal-Loom-Explosion.jpeg?t=1756826375"/><div class="image__source"><span class="image__source_text"><p> Loom holding the Sacred Timeline together goes nuclear in Season 2 of Loki. Credit: Marvel Studios.</p></span></div></div><h4 class="heading" style="text-align:left;">Multiverse madness</h4><p class="paragraph" style="text-align:left;">Today, many popular science fiction and fantasy shows incorporate some concept of a multiverse. These include Netflix&#39;s The Witcher, which is based on a book series set in a world filled with monsters that arrived on the scene when a bunch of universes experienced a calamitous collision, HBO&#39;s His Dark Materials, also based on a book series featuring parallel universes, and Star Trek, which features a recurring &quot;mirror universe&quot; from which evil versions of the show&#39;s characters occasionally stumble into our reality. </p><p class="paragraph" style="text-align:left;">In short, the multiverse is everywhere, and while that can make for some dizzying plotlines, modern audiences don&#39;t appear too put off by the many basic questions and logical conundrums raised by characters traveling from one universe to another or swapping places with their clones from a different dimension.</p><p class="paragraph" style="text-align:left;">It would take an entire book to address all those issues, but there&#39;s one fundamental question I wanted to revisit today: Do scientists think we really could be living in a multiverse?</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/p/multiverse-madness?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably"><span class="button__text" style=""> Read it </span></a></div></div><div class="section" style="background-color:#EFFAFF;margin:20.0px 0.0px 20.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;">💌 <b>Loved this issue of It’s Called Science? </b></p><p class="paragraph" style="text-align:left;"><b>Check out what else we make </b>(or take it easy on the emails, we get it) right in your <a class="link" href="{{subscriber_preferences_url}}" target="_blank" rel="noopener noreferrer nofollow">Subscriber Preferences</a>.</p></div><div class="section" style="background-color:#EFFAFF;border-color:#222222;border-radius:10px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 5.0px 20.0px 5.0px;"><p class="paragraph" style="text-align:center;">🤝<b> Thanks for reading. </b><span style="color:#222222;"><b>Here’s how we can help you directly:</b></span></p><p class="paragraph" style="text-align:left;">☎️<span style="color:#222222;"> </span><span style="color:#222222;"><span style="text-decoration:underline;"><a class="link" href="https://www.importantnotimportant.com/c/call-me?utm_source=sb-ini&utm_medium=email&utm_campaign=the-strongest-el-nino-ever-probably" target="_blank" rel="noopener noreferrer nofollow">Work with Quinn 1:1</a></span></span><span style="color:#222222;"> (slots are extremely limited) - book time to talk climate strategy, investing, or anything else.</span></p><p class="paragraph" style="text-align:left;">🎯 <span style="color:#222222;"><a class="link" href="https://www.importantnotimportant.com/c/sponsors?utm_medium=email&utm_source=ini&utm_campaign=footer" target="_blank" rel="noopener noreferrer nofollow">Sponsor</a></span><span style="color:#222222;"><b><a class="link" href="https://www.importantnotimportant.com/c/sponsors?utm_medium=email&utm_source=ini&utm_campaign=footer" target="_blank" rel="noopener noreferrer nofollow"> </a></b></span><span style="color:#222222;"><b>Important, Not Important </b></span><span style="color:#222222;">- reach </span><b>{{active_subscriber_count}}</b><span style="color:#222222;"> (and counting) sustainably-minded consumers across our newsletters, web, and audio.</span></p></div></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=6543c9b3-1779-4bcf-849a-6d65ca31df04&utm_medium=post_rss&utm_source=important_not_important">Powered by beehiiv</a></div></div>
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  <title>Reduce, Reuse, Redirect the Blame</title>
  <description>Plastic Free July, minus the guilt trip</description>
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  <link>https://www.importantnotimportant.com/p/reduce-reuse-redirect-the-blame</link>
  <guid isPermaLink="true">https://www.importantnotimportant.com/p/reduce-reuse-redirect-the-blame</guid>
  <pubDate>Wed, 15 Jul 2026 17:26:02 +0000</pubDate>
  <atom:published>2026-07-15T17:26:02Z</atom:published>
    <dc:creator>Willow Beck</dc:creator>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><div class="section" style="background-color:#effaff;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7099c1a5-1e11-4f72-aec2-ee5498c890b6/WCID_email_header_1.png?t=1727016386"/></div></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><p class="paragraph" style="text-align:left;"><b>Happy Hump Day, Shit Givers. </b></p><p class="paragraph" style="text-align:left;">Sooo we know that the oil industry has known for decades that plastic recycling doesn’t really work, and sold it to us anyway, because a public that believes in recycling keeps buying plastic without asking questions. And as the world moves off gasoline, Big Oil is leaning on plastic to keep the business alive.</p><p class="paragraph" style="text-align:left;">So no, the current plastic crisis was never on you for leaving your reusable tote bag in the car at the grocery store. But, it’s Plastic Free July, and this issue is about where responsibility actually belongs — and what is still worth doing anyway.</p><p class="paragraph" style="text-align:left;">Let’s go.</p><p class="paragraph" style="text-align:left;">— Willow</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/37e83d27-1c46-4506-ab34-3891dd72d6aa/APL_white_on_black.png?t=1777661371"/></div><h3 class="heading" style="text-align:left;" id="apl-positions-covered-this-week">APL Positions covered this week:</h3><ul><li><p class="paragraph" style="text-align:left;">🍬 Extended producer responsibility for packaging</p></li><li><p class="paragraph" style="text-align:left;">🚿 Replace all lead pipes</p></li></ul><hr class="content_break"><div class="image"><img alt="Picture taken at Mirissa Harbour on May 30th. In addition to the usual plastic trash on that beach now there a millions of litte plastic pellets that come from the ship X-Press Pearl. On 20 May 2021, the ship caught fire off the Sri Lankan coast of Colombo. On 27 May 2021, the vessel was engulfed in flames and lost containers, some of them including the plastic pellets spreading all over the west coast of Sri Lanka. " class="image__image" style="" src="https://images.unsplash.com/photo-1622391543141-a522421627cd?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwyfHxtaWNyb3BsYXN0aWN8ZW58MHx8fHwxNzg0MTM1NTIwfDA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@soerenfunk?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Sören Funk on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="trust-your-tap"><b>Trust Your Tap</b></h2><p class="paragraph" style="text-align:left;">Microplastics and forever chemicals are already in your water: tap, bottled, and the runoff from your laundry.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;">Millions of Americans are getting lead-pipe-replacement funds routed towards filters instead of single-use plastic, thanks to the<b> Filtered, Not Bottled</b> campaign. Contact your mayor to make sure your city does the same (<a class="link" href="https://www.whatcanido.earth/action/filtered-not-bottled/?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Look up your community’s water quality, including microplastics and forever chemicals using <b>EWG’s Tap Water Database</b> (<a class="link" href="https://www.whatcanido.earth/action/know-what-s-in-your-tap-water/?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">go</a>)</p></li><li><p class="paragraph" style="text-align:left;">Stop microplastic fibers from washing into waterways with a <b>Guppyfriend</b> laundry bag (<a class="link" href="https://www.whatcanido.earth/action/guppyfriend/?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><h2 class="heading" style="text-align:left;" id="headline"></h2><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="" class="image__image" style="" src="https://images.unsplash.com/photo-1536939459926-301728717817?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw1fHxwbGFzdGljfGVufDB8fHx8MTc4NDEzNTU3NHww&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@jon_chng?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Jonathan Chng on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Follow the Plastic</b></h2><p class="paragraph" style="text-align:left;">Plastic pollution was never a littering problem. It’s a design and policy choice, made by the people who profit from you not looking too closely.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;">Understand and shape local plastic policy using <b>Reloop’s </b>dashboard (<a class="link" href="https://www.whatcanido.earth/action/reloop/?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Learn about extended producer responsibility and deposit return systems (the policy mechanisms that put the cost of cleanup back on the companies that created the mess, not taxpayers) with this explainer from <b>Upstream</b> (<a class="link" href="https://www.whatcanido.earth/action/reuse-in-epr-and-drs/?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Track plastic packaging at your local store with <b>Break Free From Plastic’s Supermarket Audit</b>. Results feed directly into corporate accountability campaigns (<a class="link" href="https://www.whatcanido.earth/action/supermarket-audit/?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">go</a>). </p></li></ul><h2 class="heading" style="text-align:left;" id="heading-2"></h2><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://images.unsplash.com/photo-1719754522908-7c7e65da1cfb?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw4fHxwbGFzdGljJTIwcG9sbHV8ZW58MHx8fHwxNzg0MTM1NjIwfDA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@naja_bertolt_jensen?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Naja Bertolt Jensen on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Back the Fighters</b></h2><p class="paragraph" style="text-align:left;">Big Oil sold us the recycling myth. These orgs are holding them accountable and cleaning up the mess.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;">Support policy and grassroots organizing to end plastic pollution with<b> Beyond Plastics </b>(<a class="link" href="https://www.whatcanido.earth/action/beyond-plastics/?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Join <b>Break Free From Plastic</b>, the global movement behind dozens of plastic pollution campaigns (<a class="link" href="https://www.whatcanido.earth/action/break-free-from-plastic/?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Protect oceans and beaches from plastic and other threats with <b>Surfrider </b>(<a class="link" href="https://www.whatcanido.earth/action/surfrider/?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Find you place in the circular economy movement with <b>Upstream</b> (<a class="link" href="https://www.whatcanido.earth/action/upstream/?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;"></p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://images.unsplash.com/photo-1731694411560-050e5b91e943?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw0fHx0b29sJTIwbGlicmFyeXxlbnwwfHx8fDE3ODQxMzU2NzN8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@tonchik?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Anton Savinov on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Borrow, Don’t Buy</b></h2><p class="paragraph" style="text-align:left;">This is the circular economy in practice, because owning less isn’t a moral failing, it’s opting out of a system built to sell you stuff you don’t need.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;">Skip the hardware store with a <b>tool library</b>. Find one near you (<a class="link" href="https://www.whatcanido.earth/results/?verbs=get-help&nouns=circular-economy&utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Switch to plastic- and bleach-free bamboo toilet paper from <b>TrueEarth Paper Corp </b>(<a class="link" href="https://www.whatcanido.earth/action/trueearth-paper-corp/?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Trade in old tech and buy sustainably made replacements with <b>Casetify</b> (<a class="link" href="https://www.whatcanido.earth/action/casetify/?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">go</a>) or <b>Nimble </b>(<a class="link" href="https://www.whatcanido.earth/action/nimble/?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><p class="paragraph" style="text-align:left;">That’s it for this week!</p><p class="paragraph" style="text-align:left;">Thank you — as always — for giving a shit.</p><p class="paragraph" style="text-align:left;">— Willow</p><div class="section" style="background-color:transparent;border-color:#70b1c9;border-radius:20px;border-style:solid;border-width:1px;margin:15.0px 20.0px 15.0px 20.0px;padding:10.0px 0.0px 10.0px 0.0px;"></div><div class="section" style="background-color:#EFFAFF;margin:20.0px 0.0px 20.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;">💌 <b>Loved this issue of WCID Weekly? </b></p><p class="paragraph" style="text-align:left;"><b>Check out what else we make </b>(or take it easy on the emails, we get it) right in your <a class="link" href="{{subscriber_preferences_url}}" target="_blank" rel="noopener noreferrer nofollow">Subscriber Preferences</a>. 👈</p></div><div class="section" style="background-color:#EFFAFF;margin:25.0px 0.0px 25.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b240a5bd-e5f3-4e32-bd06-f9666679b4e9/Join_the_Important_Membership_header.png?t=1744685796"/></div><p class="paragraph" style="text-align:left;"><b>We’re 100% independent and proudly supported by readers like you. </b></p><p class="paragraph" style="text-align:left;">Members get a 30 day free trial to:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Ad-free</b> everything</p></li><li><p class="paragraph" style="text-align:left;"><b>Your </b><b><a class="link" href="https://www.whatcanido.earth/?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">What Can I Do?</a></b><b> profile:</b> save & favorite your action steps, connect with other Shit Givers</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">Vibe Check</a></b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">:</a> Our news homepage, curated daily just for you. Never doomscroll again, thx</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Seriously%3F?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">Seriously?</a></b><b>: </b>The frameworks, models, history, and pop culture we use to understand what’s happening now and next</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Half-Baked?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">Half Baked</a></b><b>: </b>Weekly briefs to help you think and act on specific, timely issues as they happen</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Not%20Important?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame" target="_blank" rel="noopener noreferrer nofollow">Not Important</a></b><b>:</b> My favorite books, art, movies, music, apps, and more that have <i>nothing</i> to do with the jet stream slowing down</p></li><li><p class="paragraph" style="text-align:left;"><b>Lifetime thanks</b> for directly supporting our work</p></li></ul><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=reduce-reuse-redirect-the-blame"><span class="button__text" style=""> Start 30 day free trial </span></a></div><p class="paragraph" style="text-align:left;"></p></div></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=548c3d3a-4b80-4a6e-bd07-afce0563f71c&utm_medium=post_rss&utm_source=important_not_important">Powered by beehiiv</a></div></div>
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      <item>
  <title>An Oil Influenced Climate Study</title>
  <description>Plus: wildfire satellites, homelessness data, and low-methane livestock</description>
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  <link>https://www.importantnotimportant.com/p/an-oil-influenced-climate-study</link>
  <guid isPermaLink="true">https://www.importantnotimportant.com/p/an-oil-influenced-climate-study</guid>
  <pubDate>Mon, 13 Jul 2026 19:00:00 +0000</pubDate>
  <atom:published>2026-07-13T19:00:00Z</atom:published>
    <dc:creator>Willow Beck</dc:creator>
    <category><![CDATA[It&#39;s Called Science.]]></category>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><div class="section" style="background-color:transparent;margin:0.0px 10.0px 0.0px 10.0px;padding:0.0px 0.0px 0.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cd1c16d4-325d-4742-afb1-8a4a3c3e4fec/2024_INI_ICS_Email_Header_Free_Edition-2.png?t=1726765064"/></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 1.0px 20.0px 1.0px;"><p class="paragraph" style="text-align:left;"><b>Welcome to the week.</b></p><p class="paragraph" style="text-align:left;">We’re back! Did everyone solve everything while I was away? Because that would be really great, actually. No?</p><p class="paragraph" style="text-align:left;">Okay then, let’s catch up, shall we?</p><h2 class="heading" style="text-align:left;">This Week</h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#carbon-costs" rel="noopener noreferrer nofollow">⚡️Carbon costs</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#eliminating-respiratory-infections" rel="noopener noreferrer nofollow"> 🦠Eliminating respiratory infections</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#extreme-weather-on-your-grocery-bil" rel="noopener noreferrer nofollow"> 💦Extreme weather on your grocery bill</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#the-i-phone-and-birth-rates" rel="noopener noreferrer nofollow"> 👩‍💻The iPhone and birth rates</a></p></li></ul><p class="paragraph" style="text-align:left;">And more!</p><p class="paragraph" style="text-align:left;">Stay cool out there,</p><p class="paragraph" style="text-align:left;">— Willow</p></div><div class="section" style="background-color:transparent;margin:25.0px 0.0px 25.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>{{active_subscriber_count}}+</b> people who give a shit got this post in their email, for free.</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/subscribe?utm_medium=web&utm_source=newsletter&utm_campaign=newsletterintro"><span class="button__text" style=""> Join up </span></a></div></div><div class="image"><a class="image__link" href="https://shop.importantnotimportant.com/?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" rel="noopener" target="_blank"><img alt="INI email promo - Shop - Coffee" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/def90968-d4af-45d0-9ee6-8d6ce5fb69a2/INI_email_promo_-_Shop_-_Coffee.png?t=1740683916"/></a></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:10.0px 15.0px 10.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h2 class="heading" style="text-align:left;"><b>🙋‍♀️ Vote!</b></h2><p class="paragraph" style="text-align:left;"><b>Last week, we asked:</b> Have you ever taken an Action Step that we&#39;ve recommended?</p><p class="paragraph" style="text-align:left;"><b>You said:</b></p><p class="paragraph" style="text-align:left;">🟩🟩🟩🟩🟩🟩 Yes (100%) (Hell yeah! 🎉)<br>⬜️⬜️⬜️⬜️⬜️⬜️ No (0)</p></div><div class="section" style="background-color:#EFFAFF;margin:25.0px 0.0px 25.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><h2 class="heading" style="text-align:left;"><br>🤝 <b>Become an Important Member</b></h2><p class="paragraph" style="text-align:left;"><b>We’re 100% independent and proudly supported by readers like you. </b></p><p class="paragraph" style="text-align:left;">Members get a 30 day free trial to:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Ad-free</b> everything</p></li><li><p class="paragraph" style="text-align:left;"><b>Your </b><b><a class="link" href="https://www.whatcanido.earth/?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">What Can I Do?</a></b><b> profile:</b> get and keep track of personalized action steps, connect with other Shit Givers</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">Vibe Check</a></b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">:</a> Our news homepage, curated daily just for you. Never doomscroll again, thx</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Seriously%3F?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">Seriously?</a></b><b>: </b>The frameworks, models, history, and pop culture we use to understand what’s happening now and next</p></li><li><p class="paragraph" style="text-align:left;"><b>Half Baked: </b>Weekly briefs to help you think and act on specific, timely issues as they happen</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Not%20Important?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">Not Important</a></b><b>:</b> My favorite books, art, movies, music, apps, and more that have <i>nothing</i> to do with the jet stream slowing down</p></li><li><p class="paragraph" style="text-align:left;"><b>Lifetime thanks</b> for directly supporting our work</p></li></ul><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study"><span class="button__text" style=""> Start 30 day free trial </span></a></div><p class="paragraph" style="text-align:left;"></p></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4a7c83d4-b842-4aa5-9f6d-eb757091fe86/INI_Logo_The_News_email_brain_PNG.png?t=1725559596"/></div><h4 class="heading" style="text-align:left;" id="carbon-costs"><b>⚡️ Climate change:</b></h4><ul><li><p class="paragraph" style="text-align:left;"><b>71% of the world’s carbon emissions have no carbon price at all, </b>and those that do exist fall far below the $100+ per ton that economists across the political spectrum agree would actually change behavior. (<a class="link" href="https://ourworldindata.org/how-much-are-people-across-the-world-paying-for-their-carbon-emissions?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">Our World in Data</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌍️ <b>Antarctica just shattered its winter heat record, </b>with temperatures hitting 28 degrees Celsius above the seasonal average. (<a class="link" href="https://www.theguardian.com/environment/2026/jun/10/record-winter-temperatures-in-antarctic-raise-fears-over-speed-of-climate-breakdown?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">The Guardian</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌎️ <b>Climate models underestimated France’s June heatwave </b>by decades, suggesting our worst-case scenarios aren’t worst-case enough. (<a class="link" href="https://www.theclimatebrink.com/p/deadly-heat-wave-in-france-shows?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">The Climate Brink</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌎️ <b>Fashion brands are facing a supply chain reckoning </b>as extreme heat threatens tens of millions of garment workers. (<a class="link" href="https://www.bloomberg.com/news/features/2026-07-09/suppliers-to-fashion-brands-like-uniqlo-ralph-lauren-are-tackling-heat-stress?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">Bloomberg</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>A new satellite constellation called FireSat launched</b> its first three satellites, designed to detect wildfires as small as a shipping container and image any point on Earth every 20 minutes. (<a class="link" href="https://heatmap.news/climate-tech/firesat-realtime-fire-satellites?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">HEATMAP</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do: </b></p><p class="paragraph" style="text-align:left;">Use the <b>Good On You </b>app to check how your favorite fashion brands score on ethical and sustainable practices (<a class="link" href="https://www.whatcanido.earth/action/good-on-you/?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">go</a>). </p><p class="paragraph" style="text-align:left;">Donate to 🌎️ <b>The Solutions Project</b>, which funds frontline communities doing the work of climate justice (<a class="link" href="https://www.whatcanido.earth/action/the-solutions-project/?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><h4 class="heading" style="text-align:left;" id="eliminating-respiratory-infections">🦠 <b>Health & Bio:</b></h4><ul><li><p class="paragraph" style="text-align:left;"><b>A $500 million initiative is betting that respiratory infections</b> like colds and flu don’t have to be inevitable, drawing a parallel to how clean water infrastructure eliminated cholera a century ago. (<a class="link" href="https://blog.interceptfund.com/p/ending-respiratory-infections?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">Intercept</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌏️ <b>Strep A kills an estimated 639,000 people per year globally, </b>rivaling HIV/AIDs and malaria, but receives dramatically less funding, prompting the launch of a new Strep A Vaccine Fund to accelerate vaccine development. (<a class="link" href="https://coefficientgiving.org/research/announcing-the-strep-a-vaccine-fund/?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">Coefficient Giving</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌎️ <b>Evidence synthesized from billions of COVID mRNA vaccine doses</b> affirms it is sage, effective, and adaptable. (<a class="link" href="https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(26)00512-X/abstract?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">The Lancet</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Cities like Philadelphia are looking to places like Vienna as models</b> for social housing (publicly-owned, income-diverse rental properties with permanently affordable rents). (<a class="link" href="https://thephiladelphiacitizen.org/ideas-we-should-steal-social-housing/?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">The Philadelphia Citizen</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>The federal government withheld federal homelessness data for months,</b> and when they finally released 2025 numbers showing a 3.3% decrease, the gender data had been scrubbed entirely, erasing rising homelessness rates among women. (<a class="link" href="https://americaninequality.substack.com/p/us-officials-withheld-altered-homeless-data?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">American Inequality</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do:</b></p><p class="paragraph" style="text-align:left;">Support the <b>National Homelessness Law Center</b>, which fights for housing rights and policy at every level of government (<a class="link" href="https://www.whatcanido.earth/action/national-homelessness-law-center/?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;">Donate to 🌍️ <b>StrongMinds</b>, which provides free community-based therapy for women and youth in low-resource areas (<a class="link" href="https://www.whatcanido.earth/action/strongminds/?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><h4 class="heading" style="text-align:left;" id="extreme-weather-on-your-grocery-bil">💦 <b>Food & Water: </b></h4><ul><li><p class="paragraph" style="text-align:left;">🌎️<b> Economists are beginning to quantify how extreme weather events </b>are showing up directly in grocery bills, water rates, and insurance premiums worldwide. (<a class="link" href="https://www.bloomberg.com/news/newsletters/2026-06-23/how-extreme-weather-impacts-consumer-prices-around-the-world?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">Bloomberg</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>More than 776,00 children are no longer receiving SNAP benefits</b> following changes to the federal food program. (<a class="link" href="https://www.propublica.org/article/snap-benefits-children-food-stamps?utm_source=sailthru&utm_medium=email&utm_campaign=majorinvestigations&utm_content=feature" target="_blank" rel="noopener noreferrer nofollow">ProPublica</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌎️ <b>New Zealand is becoming a real-world laboratory for low-methane</b> livestock farming, with the first generation of tools to reduce cow and sheep burps now approaching commercial scale. (<a class="link" href="https://www.bloomberg.com/news/articles/2026-07-07/climate-friendly-cows-put-nz-at-center-of-global-methane-fight?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">Bloomberg</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌎️ <b>A major coffee trader is pushing to expand weather insurance </b>for smallholder farmers in Vietnam fivefold this year, from 500 to 2500 farmers. (<a class="link" href="https://www.bloomberg.com/news/articles/2026-07-08/ecom-seeks-to-expand-vietnam-coffee-farmer-weather-insurance-coverage-fivefold?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">Bloomberg</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>A study in Santa Cruz, California found household water bills </b>could nearly double by 2050, as drought intensifies and utilities face higher infrastructure and treatment costs. (<a class="link" href="https://www.bloomberg.com/news/articles/2026-07-08/california-study-shows-how-climate-change-will-increase-water-bills?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">Bloomberg</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do:</b></p><p class="paragraph" style="text-align:left;">Support 🌏️ <b>WaterAid</b>, which brings clean water and sanitation to communities in Africa, South Asia, and Latin America (<a class="link" href="https://www.whatcanido.earth/action/wateraid/?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;">Tell Congress to protect SNAP. The <b>Food Research and Action Center </b>lets you sign up for their Action Network to get notified as these fights develop (<a class="link" href="https://www.whatcanido.earth/action/food-research-and-action-center/?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><h4 class="heading" style="text-align:left;" id="the-i-phone-and-birth-rates">👩‍💻 <b>Beep Boop:</b></h4><ul><li><p class="paragraph" style="text-align:left;"><b>A viral paper claimed that the iPhone caused 33-52% of the decline</b> in US birth rates, but this demographer explains that big demographic shifts rarely have simple explanations, and a reminder that correlation doesn’t equal causation. (<a class="link" href="https://jenndowd.substack.com/p/did-the-iphone-cause-the-baby-bust?utm_source=substack&utm_medium=email" target="_blank" rel="noopener noreferrer nofollow">Data for Health</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>AI-powered cyberattacks have increased by four times from 2024 to 2025</b>, and companies are being hacked every single day, but no one is adequately prepared. (<a class="link" href="https://www.theatlantic.com/technology/2026/06/ai-hacking-cybersecurity-banks/687562/?gift=201cWZnM2XBz2eP81zy0pO3a_ycvmeAuDgxYw9iAMNg&utm_source=copy-link&utm_medium=social&utm_campaign=share" target="_blank" rel="noopener noreferrer nofollow">The Atlantic</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>AI is generating $110 billion in real revenue annually,</b> growing three times faster than the mobile or internet waves, but the question is whether that revenue can cover the enormous capital investment required to build AI infrastructure. (<a class="link" href="https://www.exponentialview.co/p/the-state-of-the-ai-economy?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">Exponential View</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Decades of private data stored in the cloud are far more vulnerable</b> than most people realize, as AI tools make hacking faster and easier. (<a class="link" href="https://nymag.com/intelligencer/article/your-digital-self-is-vulnerable.html?utm_source=substack&utm_medium=email" target="_blank" rel="noopener noreferrer nofollow">NY Magazine</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>AI is already being used to improve embryo selection, </b>sperm quality assessment, and ovarian stimulation protocols in IVF. (<a class="link" href="https://www.scientificamerican.com/article/can-the-chances-of-a-successful-ivf-pregnancy-be-improved-with-ai/?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">Scientific American</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do:</b></p><p class="paragraph" style="text-align:left;">Use <b>Mozilla Monitor</b> to check if your personal data has been exposed in a breach and remove it from data broker sites (<a class="link" href="https://www.whatcanido.earth/action/mozilla-monitor/?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;">Support 🌎️<b>ProPublica</b>, whose independent investigative journalism is exactly what’s needed as AI makes information warfare easier and more dangerous (<a class="link" href="https://www.whatcanido.earth/action/propublica/?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><hr class="content_break"><p class="paragraph" style="text-align:left;">🥇 <b>Last week’s most popular Action Step was</b> checking out<a class="link" href="https://www.whatcanido.earth/action/electricitymap?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow"> Electricity Maps</a> to explore the climate impact of electricity in your area, in real time.</p><p class="paragraph" style="text-align:left;">👉 NEW: Find every action recommended in <i>It’s Called Science.</i> <a class="link" href="https://www.whatcanido.earth/results/?tags=it-s-called-science&utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">right here</a>.</p><p class="paragraph" style="text-align:left;">🌎️ = <i>Global news/action steps</i></p><p class="paragraph" style="text-align:left;"></p><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 1.0px 20.0px 1.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ebf645f3-931f-4ed8-b04b-e63f8dd14490/What_the_What_v1.3_draft.png?t=1712599096"/></div><p class="paragraph" style="text-align:left;"><b>An excellent and important new ProPublica series!</b></p><div class="embed"><a class="embed__url" href="https://www.propublica.org/article/wedges-climate-research-bp-fossil-fuel-princeton?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank"><div class="embed__content"><p class="embed__title"> How BP Execs Influenced a Climate Study That Shaped a Generation of Global Policy </p><p class="embed__description"> BP sponsored an elite Princeton research center to address the climate problem without getting off fossil fuels. Its key work, a paper known as “Wedges,” guided climate discourse for a generation. </p><p class="embed__link"> ProPublica • Maddie Stone, Amy Westervelt, and Katie Worth </p></div><img class="embed__image embed__image--right" src="https://www.propublica.org/wp-content/uploads/2026/06/Wedges-OGD.jpg?resize=2000,1050"/></a></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3c829ae7-bec9-437c-8e75-20192229c857/ItsCalledReality-facebook.jpg?t=1783958698"/></div><h4 class="heading" style="text-align:left;">America’s Next Top Model: A History of Beauty Standards</h4><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">America&#39;s Next Top Model ran for 24 cycles, launching a generation of girls into a modelling fantasy world.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">This week, we&#39;re digging into what ANTM was really selling: the makeover myth, the beauty-is-pain narrative, the contradictions of a show that claimed to expand beauty standards while simultaneously reinforcing them. We get into Tyra as a complicated figure, why Janice Dickinson on the judging panel was never going help, and how the Wild West of early reality TV meant nobody was protected.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">From heroin chic to GLP-1 ads on every billboard, from girl boss hustle culture to trad wife soft-launching on your feed, the beauty standard didn&#39;t disappear. It just changed platforms, and the algorithm is still profiting off the same insecurities.</span></p><p class="paragraph" style="text-align:center;">📖 Prefer to read? Get the transcript <a class="link" href="https://www.importantnotimportant.com/podcast/s/its_called_reality/america_s_next_top_model_a_history_of_beauty_standards?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">here</a>.</p><p class="paragraph" style="text-align:center;">▶️ Or watch the full episode on <a class="link" href="https://www.youtube.com/watch?v=4t7rR8Q7i7Y&utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">YouTube</a>.</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://lnk.to/icr005_antm?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study"><span class="button__text" style=""> Listen now </span></a></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a9473dea-9568-41fd-913c-07a53cdd059f/_LFAW__007_Pragathi_Ravi.png?t=1768505745"/></div><h4 class="heading" style="text-align:left;">Biodiversity Is A Relationship, Not A Place</h4><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">This week, guest writer and science journalist, </span><span style="font-size:16px;"><b>Pragathi Ravi</b></span><span style="font-size:16px;">, connects the fungi-farming behaviors of leaf cutter ants to the sustainable agriculture and land stewardship practices of indigenous peoples in India and beyond.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">Perhaps, the best method to conserve biodiversity isn’t to set land aside untouched and removed from human beings, but to live in relationship with the land and other species — something leaf cutter ants have been doing for nearly 60 million years.</span></p><p class="paragraph" style="text-align:center;">▶️<i> Watch Life Finds A Way on </i><i><a class="link" href="https://www.youtube.com/playlist?list=PLSfAD4O-rQf0M7I77uOFlJSc6t-d_pKOJ&utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">YouTube</a></i><i>.</i></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/p/why-separating-humans-from-nature-contradicts-biology?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study"><span class="button__text" style=""> Read on </span></a></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/165f7b1e-2b02-4a75-9edc-0c57187c933d/TheScienceofFiction-600x200.png?t=1765397731"/></div><h4 class="heading" style="text-align:left;">Ten science fiction, fantasy, and horror books to pack in your summer beach bag</h4><p class="paragraph" style="text-align:left;">All the best literary escapes worth packing for your summer vacation this year! </p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/t/The%20Science%20of%20Fiction?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study"><span class="button__text" style=""> Read it </span></a></div></div><div class="section" style="background-color:#EFFAFF;margin:20.0px 0.0px 20.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;">💌 <b>Loved this issue of It’s Called Science? </b></p><p class="paragraph" style="text-align:left;"><b>Check out what else we make </b>(or take it easy on the emails, we get it) right in your <a class="link" href="{{subscriber_preferences_url}}" target="_blank" rel="noopener noreferrer nofollow">Subscriber Preferences</a>.</p></div><div class="section" style="background-color:#EFFAFF;border-color:#222222;border-radius:10px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 5.0px 20.0px 5.0px;"><p class="paragraph" style="text-align:center;">🤝<b> Thanks for reading. </b><span style="color:#222222;"><b>Here’s how we can help you directly:</b></span></p><p class="paragraph" style="text-align:left;">☎️<span style="color:#222222;"> </span><span style="color:#222222;"><span style="text-decoration:underline;"><a class="link" href="https://www.importantnotimportant.com/c/call-me?utm_source=sb-ini&utm_medium=email&utm_campaign=an-oil-influenced-climate-study" target="_blank" rel="noopener noreferrer nofollow">Work with Quinn 1:1</a></span></span><span style="color:#222222;"> (slots are extremely limited) - book time to talk climate strategy, investing, or anything else.</span></p><p class="paragraph" style="text-align:left;">🎯 <span style="color:#222222;"><a class="link" href="https://www.importantnotimportant.com/c/sponsors?utm_medium=email&utm_source=ini&utm_campaign=footer" target="_blank" rel="noopener noreferrer nofollow">Sponsor</a></span><span style="color:#222222;"><b><a class="link" href="https://www.importantnotimportant.com/c/sponsors?utm_medium=email&utm_source=ini&utm_campaign=footer" target="_blank" rel="noopener noreferrer nofollow"> </a></b></span><span style="color:#222222;"><b>Important, Not Important </b></span><span style="color:#222222;">- reach </span><b>{{active_subscriber_count}}</b><span style="color:#222222;"> (and counting) sustainably-minded consumers across our newsletters, web, and audio.</span></p></div></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=b0823459-a9d6-4c23-bcca-883d5a897d1f&utm_medium=post_rss&utm_source=important_not_important">Powered by beehiiv</a></div></div>
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  <title>It&#39;s still hot in here</title>
  <description>Who&#39;s exposed, what&#39;s fixable, what you can do today</description>
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  <link>https://www.importantnotimportant.com/p/it-s-still-hot-in-here</link>
  <guid isPermaLink="true">https://www.importantnotimportant.com/p/it-s-still-hot-in-here</guid>
  <pubDate>Wed, 08 Jul 2026 19:00:00 +0000</pubDate>
  <atom:published>2026-07-08T19:00:00Z</atom:published>
    <dc:creator>Willow Beck</dc:creator>
    <category><![CDATA[Wcid Weekly]]></category>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><div class="section" style="background-color:#effaff;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7099c1a5-1e11-4f72-aec2-ee5498c890b6/WCID_email_header_1.png?t=1727016386"/></div></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><p class="paragraph" style="text-align:left;"><b>Happy Hump Day, Shit Givers. </b></p><p class="paragraph" style="text-align:left;">Hot enough for you? Over the July 4th weekend, a heat dome parked over the eastern US and set at least 148 daily high-temperature records in less than a week, while pushing more than 20 states past 100 degrees.</p><p class="paragraph" style="text-align:left;">Europe, too, is in the middle of what the WHO is calling its worst heat event on record, with at least 1300 confirmed excess deaths since June 21st, and early modeling suggests the real toll may run far higher, especially among people over 65 and those without AC.</p><p class="paragraph" style="text-align:left;">Last week, Lauren stepped in to cover how communities are planning for heat. This week, we’re going to focus on who is most exposed, what’s fixable at the infrastructure level, and what you can do, today, not just when your city finishes its heat plan.</p><p class="paragraph" style="text-align:left;">Let’s go.</p><p class="paragraph" style="text-align:left;">— Willow</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="Strawberry Picking // Field workers in California are almost exclusively immigrants who work at back-breaking labor to support themselves and their families. Remember them with gratitude the next time you&#39;re buying produce. " class="image__image" style="" src="https://images.unsplash.com/photo-1626906722163-bd4c03cb3b9b?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwzfHxmYXJtd29ya2Vyc3xlbnwwfHx8fDE3ODM1MzIwMzZ8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@timmossholder?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Tim Mossholder on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="dont-let-them-cook"><b>Don’t Let Them Cook</b></h2><p class="paragraph" style="text-align:left;">These are the bills in Congress right now that would finally get workers a federal heat standard (or block it before it exists).</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;">The <b>Asunción Valdivia Act</b> would finally direct OSHA to issue a federal heat standard for workers (<a class="link" href="https://www.whatcanido.earth/action/asuncin-valdivia-heat-illness-and-fatality-prevention-act/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Protect farmworkers from heat by advocating for <b>H.R.4844</b>, which would add smoke and heat protections for the people growing your food (<a class="link" href="https://www.whatcanido.earth/action/farmworker-smoke-and-excessive-heat-protection-act-of-2025/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Tell Congress to fund heat-resilient schoolyards by passing <b>H.R.8303/S.4258 </b>(<a class="link" href="https://www.whatcanido.earth/action/revitalize-americas-schoolyards/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Protect families from climate change </b>with funding for pregnant and postpartum people facing climate health risks (<a class="link" href="https://www.whatcanido.earth/action/protect-familes-from-climate-change/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Oppose the Heat Workforce Standards Act</b>, which would block the Secretary of Labor from finalizing or enforcing the OSHA heat injury/illness standard that’s been in the works since 2024 (<a class="link" href="https://www.whatcanido.earth/action/protect-heat-workforce-standards/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📍 <b>In your state? </b>Pennsylvania, Massachusetts, and New Jersey all have their own heat-protection bills moving right now. If you live there, call your legislator in PA (<a class="link" href="https://www.whatcanido.earth/action/protect-pa-workers-from-heat/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>), MA (<a class="link" href="https://www.whatcanido.earth/action/protect-ma-workers-from-heat-and-cold/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>), or NJ (<a class="link" href="https://www.whatcanido.earth/action/protect-nj-workers-from-heat/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="Spring walk through a sunny neighborhood" class="image__image" style="" src="https://images.unsplash.com/photo-1622509678737-c9b997930975?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwyfHxuZWlnaGJvcmhvb2QlMjB0cmVlc3xlbnwwfHx8fDE3ODM1MzIxMTB8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@kingulli?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Kay Ingulli on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Shade Is Infrastructure</b></h2><p class="paragraph" style="text-align:left;">Heat is a design problem as much as a weather problem. Tree canopy and reflective surfaces can drop neighborhood temperatures by several degrees.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;"><b>Mitigate Excess Urban Heat </b>— H.R.3703 creates a HUD grant program for tree canopy and cool surfaces in underserved neighborhoods (<a class="link" href="https://www.whatcanido.earth/action/mitigate-excess-urban-heat/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">The<b> TREES Act of 2025</b> funds residential tree planting through the Department of Energy (<a class="link" href="https://www.whatcanido.earth/action/trees-act-of-2025/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">See what this looks like on the ground with the<b> Baltimore Tree Trust.</b> They plant trees that cool streets and clean the city’s air (<a class="link" href="https://www.whatcanido.earth/action/baltimore-tree-trust/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Check out the <b>Cool Roof Rating Council’s </b>directory of cool roof and wall materials if you’re renovating (<a class="link" href="https://www.whatcanido.earth/action/cool-roof-rating-council/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="Eine moderne Luft/Wasser Wärmepumpe der Hybrox Serie vor einem Einfamilienhaus" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://images.unsplash.com/photo-1710829558360-6f8f5e49fedd?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw2fHxoZWF0JTIwcHVtcHxlbnwwfHx8fDE3ODM1MzIxNTF8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@alpha_innotec?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by alpha innotec on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Stay Cool Without Going Broke</b></h2><p class="paragraph" style="text-align:left;">Staying cool isn’t free. Here’s a range of ways to lower that cost.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;"><b>Household Water Assistance</b> — H.R.4733 helps low-income households afford water bills (<a class="link" href="https://www.whatcanido.earth/action/household-water-assistance/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Energy Independence & Affordability</b> — H.R.5862 restores clean energy tax credits (<a class="link" href="https://www.whatcanido.earth/action/american-energy-independence-and-affordability-act/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>TECH Clean California</b> provides training to become a certified heat pump installer (<a class="link" href="https://www.whatcanido.earth/action/tech-clean-california/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Finance energy-efficient home upgrades using <b>Atmos Financial</b> (<a class="link" href="https://www.whatcanido.earth/action/atmos-financial/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Compare vetted solar and heat pump quotes using <b>Energy Sage</b> (<a class="link" href="https://www.whatcanido.earth/action/energy-sage/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><p class="paragraph" style="text-align:left;"></p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://images.unsplash.com/photo-1740560516658-5a94b0b715ed?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwxfHxoZWF0fGVufDB8fHx8MTc4MzUzMjIwMnww&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@tinkerman?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Immo Wegmann on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Know Before It Hits 110</b></h2><p class="paragraph" style="text-align:left;">Knowledge is power! Learn about how heat is impacting where you live, and steps you can take to stay safe.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;">Check out this NYT interactive <b>How Much Hotter is Your Hometown? </b>(<a class="link" href="https://www.whatcanido.earth/action/how-much-hotter-is-your-hometown/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Vox’s<b> Be Ready For Extreme Weather</b> is a community prep guide for heat, floods, and wildfires (<a class="link" href="https://www.whatcanido.earth/action/be-ready-for-extreme-weather/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;">Carbon Brief’s <b>Extreme Weather and Crops</b> article explains how heat and drought are reshaping food supply (<a class="link" href="https://www.whatcanido.earth/action/extreme-weather-and-crops/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Listos California </b>has family disaster prep tools covering heat, wildfires, earthquakes, and floods (<a class="link" href="https://www.whatcanido.earth/action/listos-california/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><p class="paragraph" style="text-align:left;">That’s it for this week. Stay cool and check on your neighbors.</p><p class="paragraph" style="text-align:left;">Thank you — as always — for giving a shit.</p><p class="paragraph" style="text-align:left;">— Willow</p><div class="section" style="background-color:transparent;border-color:#70b1c9;border-radius:20px;border-style:solid;border-width:1px;margin:15.0px 20.0px 15.0px 20.0px;padding:10.0px 0.0px 10.0px 0.0px;"></div><div class="section" style="background-color:#EFFAFF;margin:20.0px 0.0px 20.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;">💌 <b>Loved this issue of WCID Weekly? </b></p><p class="paragraph" style="text-align:left;"><b>Check out what else we make </b>(or take it easy on the emails, we get it) right in your <a class="link" href="{{subscriber_preferences_url}}" target="_blank" rel="noopener noreferrer nofollow">Subscriber Preferences</a>. 👈</p></div><div class="section" style="background-color:#EFFAFF;margin:25.0px 0.0px 25.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b240a5bd-e5f3-4e32-bd06-f9666679b4e9/Join_the_Important_Membership_header.png?t=1744685796"/></div><p class="paragraph" style="text-align:left;"><b>We’re 100% independent and proudly supported by readers like you. </b></p><p class="paragraph" style="text-align:left;">Members get a 30 day free trial to:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Ad-free</b> everything</p></li><li><p class="paragraph" style="text-align:left;"><b>Your </b><b><a class="link" href="https://www.whatcanido.earth/?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">What Can I Do?</a></b><b> profile:</b> save & favorite your action steps, connect with other Shit Givers</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">Vibe Check</a></b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">:</a> Our news homepage, curated daily just for you. Never doomscroll again, thx</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Seriously%3F?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">Seriously?</a></b><b>: </b>The frameworks, models, history, and pop culture we use to understand what’s happening now and next</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Half-Baked?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">Half Baked</a></b><b>: </b>Weekly briefs to help you think and act on specific, timely issues as they happen</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Not%20Important?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here" target="_blank" rel="noopener noreferrer nofollow">Not Important</a></b><b>:</b> My favorite books, art, movies, music, apps, and more that have <i>nothing</i> to do with the jet stream slowing down</p></li><li><p class="paragraph" style="text-align:left;"><b>Lifetime thanks</b> for directly supporting our work</p></li></ul><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=it-s-still-hot-in-here"><span class="button__text" style=""> Start 30 day free trial </span></a></div><p class="paragraph" style="text-align:left;"></p></div></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=00e6675d-7a57-4f22-9031-3d248303e9ab&utm_medium=post_rss&utm_source=important_not_important">Powered by beehiiv</a></div></div>
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  <title>Ten science fiction, fantasy, and horror books to pack in your summer beach bag</title>
  <description>Lesbian vampire romance, a Loch Ness-jellyfish tale, far future space operas, and more.</description>
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  <link>https://www.importantnotimportant.com/p/best-science-fiction-fantasy-2026-summer</link>
  <guid isPermaLink="true">https://www.importantnotimportant.com/p/best-science-fiction-fantasy-2026-summer</guid>
  <pubDate>Fri, 03 Jul 2026 15:32:00 +0000</pubDate>
  <atom:published>2026-07-03T15:32:00Z</atom:published>
    <dc:creator>Maddie Stone</dc:creator>
    <category><![CDATA[The Science Of Fiction]]></category>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><div class="section" style="background-color:transparent;border-color:#c936f2;border-radius:20px;border-style:solid;border-width:2px;margin:10.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5351f9a8-11cd-450c-8725-99d88711971f/Sci_of_Fi_deer_logo.png?t=1755049455"/></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/929d5d6b-7f96-40fc-92e8-97b93d789e2d/Christian_Kortum_Flickr.jpg?t=1782762610"/><div class="image__source"><span class="image__source_text"><p>Credit: ,</p></span></div></div><p class="paragraph" style="text-align:left;"><b>Welcome back!</b></p><p class="paragraph" style="text-align:left;">I’m a bit late to you with this piece, because I’ve just come up for air after spending six months intensively reporting, and two months intensively editing, a new ProPublica and Drilled <a class="link" href="https://www.propublica.org/article/wedges-climate-research-bp-fossil-fuel-princeton?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">investigation</a> into how an oil company shaped one of the most famous climate change papers ever written. It’s part of a larger series, “<a class="link" href="https://projects.propublica.org/carbon-captured/?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">Carbon Captured</a>”, that’s exploring how oil money has warped everything we think we know about addressing climate change. </p><p class="paragraph" style="text-align:left;">Alongside my piece on the Princeton wedges paper last week, ProPublica and Drilled and ran a fantastic <a class="link" href="https://projects.propublica.org/why-carbon-capture-cant-solve-climate-change/?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">visual-heavy explainer</a> on why carbon capture technology won’t save us.</p><p class="paragraph" style="text-align:left;">There is a lot more in the series to come, and I hope you stay with us for what I promise will be a wild journey. But speaking of journeys—you’re probably thinking about summer vacation, and wondering what literary escapes are worth packing in your luggage this year. I know I am! Read on for recommendations.</p><p class="paragraph" style="text-align:left;">— Maddie</p><p class="paragraph" style="text-align:left;"></p></div><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/68ac0ce2-6375-495d-8616-d5c332860dd6/TSOF_email_divider_v1.png?t=1758893106"/></div><h1 class="heading" style="text-align:center;" id="ten-science-fiction-fantasy-and-hor">Ten science fiction, fantasy and horror books to pack in your summer beach bag</h1><p class="paragraph" style="text-align:left;">Summer is officially here, which means it’s time to revisit my never-shortening reading list, cross off the books I’ve made it through, feel a twinge of guilt about those I haven’t opened yet, and stuff it full of new titles to take on vacation. </p><p class="paragraph" style="text-align:left;">As readers of this newsletter might have guessed, I spend a good chunk of my free time (such as that is) reading science fiction. However, for the past year and a half, I’ve also been working on a ProPublica and Drilled <a class="link" href="https://www.propublica.org/article/wedges-climate-research-bp-fossil-fuel-princeton?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">investigation</a> into how fossil fuel money warps academic research on climate change. Through my reporting, I’ve become utterly fascinated with how corporate money has shaped research writ large, and how our dominant climate narratives came to be. I would be remiss if I didn’t give a brief shoutout to a few non-fiction titles I’ve revisited during the past year, including Naomi Oreskes’ and Eric Conway’s <i><a class="link" href="https://www.merchantsofdoubt.org/?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">Merchants of Doubt</a></i><i>, </i>Genevieve Guenther’s <i><a class="link" href="https://www.abebooks.com/servlet/BookDetailsPL?bi=32351497678&dest=USA&ref_=ps_ggl_11147913055&cm_mmc=ggl-_-US_Shopp_Textbook-_-product_id%3DUS9780197642238USED-_-keyword%3D&gad_source=1&gad_campaignid=11147913055&gbraid=0AAAAAD3Y6gt-JmOcKNx0GGA9LjMu6KPpl&gclid=Cj0KCQjwr4jSBhCSARIsAOX1E-ImTM4Jcx1A-ZuMzxkS8mJ-0d8Yt56-gMl5u2-UcFNFeqUikPhvP1oaAhCvEALw_wcB&utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">The Language of Climate Politics</a></i><i>,</i> and Andreas Maln and Winn Carton’s <i><a class="link" href="https://www.versobooks.com/products/3131-overshoot?srsltid=AfmBOoqhINraF6EM6czoc4yAQnFJj_yqwdQGiFvs3qgvlUmTjZQDuxaq&utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">Overshoot: How the World Surrendered to Climate Breakdown</a></i><i>.</i> </p><p class="paragraph" style="text-align:left;">All are worth your time. But if you’re looking for something a bit more removed from the horrors of modern existence, here are the new-ish sci-fi, fantasy, and horror books I’ve most enjoyed reading this year, plus a few I haven’t started yet.</p><p class="paragraph" style="text-align:left;"><i><a class="link" href="https://www.simonandschuster.com/books/The-Buffalo-Hunter-Hunter/Stephen-Graham-Jones/9781668075081?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">The Buffalo Hunter Hunter</a></i><b>, by Stephen Graham Jones (2025)</b></p><p class="paragraph" style="text-align:left;">Acclaimed horror writer Stephen Graham Jones’ latest work took home a <a class="link" href="https://nebulas.sfwa.org/introducing-sfwas-61st-annual-nebula-award-winners/?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">2026 Nebula Award</a>. This, along with what I’ve read about the plot—which revolves around an undead member of the Blackfeet Tribe’s quest for revenge in the wake of a brutal massacre—placed it at the top of my summer reading list. As America’s 250th anniversary approaches, I’ve been encouraged to see Native writers offering <a class="link" href="https://birchbarkbooks.com/products/we-survived-the-night?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">fresh</a> <a class="link" href="https://www.pushkin.fm/podcasts/first-america?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">retellings</a> our nation’s history that shed light on some of its uglier moments—moments we need to remember if we want to understand how we arrived at today.</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/26d8a93a-3b13-490b-922d-b482eb47f0ae/the-buffalo-hunter-hunter-9781668075081_xlg.jpg?t=1783076944"/><div class="image__source"><span class="image__source_text"><p>Credit: Saga Press</p></span></div></div><p class="paragraph" style="text-align:left;"><i><a class="link" href="https://www.lethepressbooks.com/product-page/the-death-of-mountains?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">The Death of Mountains</a></i><b>, by Jordan Kurella (2025)</b></p><p class="paragraph" style="text-align:left;">Another 2026 Nebula award winner, Jordan Kurella’s latest novella is about an Appalachian mountain that faces Death itself after being carved up by generations of coal miners. It’s a beautiful allegory for humankind’s exploitation of nature that has vibes of N.K. Jemisin’s <i><a class="link" href="https://www.goodreads.com/series/112296-the-broken-earth?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">Broken Earth Trilogy</a></i>, which also turns rocks into people<span style="background-color:#ffffff;">. Magical realism meets geology is one of my favorite budding sub genres, and if you haven’t tried it out it yet, this short book is a great place to start.</span></p><p class="paragraph" style="text-align:left;"><i><a class="link" href="https://www.hachettebookgroup.com/titles/james-s-a-corey/the-faith-of-beasts/9780316525671/?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">The Faith of Beasts</a></i><b>, by James SA Corey (2026)</b></p><p class="paragraph" style="text-align:left;">I am still only halfway through <i>The Faith of Beasts</i>, because my attention keeps getting pulled in different directions. And yet, I find myself riveted by the latest installment of <i>Corey</i>’s new space opera series <i>The Captive’s War</i>. A far-future retelling of <i>The Book of Daniel</i>, the novels revolve around a group of human scientists who are taken from their homeworld to work for the Carryx, a race of sentient cockroaches who’ve built a galaxy-spanning empire out of alien slave labor. I recently had the pleasure of <a class="link" href="https://www.importantnotimportant.com/p/the-expanse-authors-explain-how-a-bible-story-and-a-biology-degree-inspired-their-latest-novel?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">interviewing</a> Daniel Abraham and Ty Franck, who write together under the Corey pen name, about their new series and the science underpinning it. Check it out for a lot more context.</p><div class="embed"><a class="embed__url" href="https://www.importantnotimportant.com/p/the-expanse-authors-explain-how-a-bible-story-and-a-biology-degree-inspired-their-latest-novel?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank"><div class="embed__content"><p class="embed__title"> ‘The Expanse’ authors explain how weird biology and academic politics inspired their latest novel </p><p class="embed__description"> A conversation with James SA Corey. </p><p class="embed__link"> Important, Not Important • Maddie Stone </p></div><img class="embed__image embed__image--right" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/c6744c45-07af-4de9-902e-4d49aa45a4c0/header.png?t=1777043994"/></a></div><p class="paragraph" style="text-align:left;"><i><a class="link" href="https://us.macmillan.com/books/9781250387486/rosehouse/?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">Rose/House</a></i><b>, by Arkady Martine (2023)</b></p><p class="paragraph" style="text-align:left;">Over the past year, I’ve grown fascinated by the <a class="link" href="https://www.importantnotimportant.com/p/a-literary-scholar-explains-how-ancient-myths-shape-modern-ai?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">Silicon Valley discourse around AI</a>, which seems increasingly steeped in tropes from 50-year-old science fiction. Thankfully, contemporary sci-fi writers like Arkady Martine are taking AI in new directions. The Hugo-winning author’s latest novella—a murder mystery that takes place inside a sentient piece of architecture—raises fresh questions about what artificial intelligence actually is, while showing how our (human) need to assign boundaries and bodies to dispersed algorithms can lead us to underestimate them. It’s twisty, haunting, and unexpected to the very end.</p><p class="paragraph" style="text-align:left;"><i><a class="link" href="https://us.macmillan.com/books/9781250357465/automaticnoodle/?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">Automatic Noodle</a></i><b>, by Annalee Newitz (2025)</b></p><p class="paragraph" style="text-align:left;">For an even starker inversion of every AI trope Sam Altman wants you to believe, please read this novella about a ragtag group of droids who open a noodle shop in San Francisco. Set in a near-future California where robots have been granted basic rights but not full citizenship, <i>Automatic Noodle</i> asks big questions and small ones at the same time. Can robots who lack tastebuds make mouth-watering biangbiang noodles? Apparently, yes. Should they be <i>accepted</i> as masters of the craft? It depends on whether you are willing to see a blender on wheels as a person—and in Newitz’s future, the meatbags haven’t made up their minds yet. But Newitz challenges our conventional notions of personhood in a way that’s both thought-provoking and highly entertaining. Their latest work was a finalist for the 2026 Nebula awards, so this isn’t just Maddie’s robot bias talking.</p><p class="paragraph" style="text-align:left;"><i><a class="link" href="https://www.mollyoneillwrites.com/?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">Greenteeth</a></i><b>, by Molly O’Neill (2025)</b></p><p class="paragraph" style="text-align:left;">For cozy fantasy with a touch of grimdark, you can’t do much better than Molly O’Neill’s <i>Greenteeth</i>, which I will admit I purchased entirely based on the cover. The tale that followed did not disappoint: An ancient lake monster, a magical mom, and a goblin embark on an epic quest to defeat an evil power that’s taking over Britain. Steeped in Celtic folklore, it’s old-school fantasy with modernized characters whose struggles with identity, community, and parenthood will be relatable to many readers, especially the momma bears out there.</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/152b5930-851c-4df1-889e-2bc1b01efb3c/Screen_Shot_2026-07-03_at_7.15.59_AM.png?t=1783077422"/><div class="image__source"><span class="image__source_text"><p>Credit: Hachette Book Group</p></span></div></div><p class="paragraph" style="text-align:left;"><i><a class="link" href="https://www.penguinrandomhouse.com/books/814712/hungerstone-by-kat-dunn/?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">Hungerstone</a></i><b>, by Katt Dunn (2025)</b></p><p class="paragraph" style="text-align:left;">As a sucker for all things vampire-related (sorry), I needed little convincing to read this modern retelling of the 1872 Gothic novella <i>Carmilla</i>, which Goodreads describes as a “<a class="link" href="https://www.goodreads.com/en/book/show/212342605-hungerstone?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">thrillingly seductive sapphic romance</a>.” In case you do, Dunn’s <i>Hungerstone</i> is a fast-paced, deeply satisfying read that takes the female rage simmering beneath so many Victorian-era novels and surfaces it like a tsunami. Katt Dunn’s re-imagining of Carmilla’s story is the best blend of Gothic horror, vampire romance, and revenge quest I’ve read in years, perhaps ever. If you’re in your feelings about a relationship gone sour, it’s the book for you.</p><p class="paragraph" style="text-align:left;"><i><a class="link" href="https://us.macmillan.com/books/9781250283375/yoursforthetaking/?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">Yours for the Taking</a></i><b>, by Gabrielle Korn (2023)</b></p><p class="paragraph" style="text-align:left;">I’ve wanted to write a more in-depth review of this book for over a year, and maybe I still will. But here’s the short plug: <i>Yours for the Taking</i> is an astonishing, underrated work of climate fiction that takes the genre in wild new directions. On a decaying and increasingly lawless future Earth, an all-female utopia beckons. But the climate-controlled biodome known as “Inside” is not what it seems. Rather than uprooting patriarchy, it replicates many of modern society’s oppressive power structures as the second-wave feminist billionaire behind it attempts to foist her vision of freedom upon its inhabitants. It’s a fast-paced, thrilling read that warns that ultra-rich mavericks aren’t going to save us.</p><p class="paragraph" style="text-align:left;"><i><a class="link" href="https://www.amazon.com/Jellyfish-Problem-Tessa-Yang/dp/059395582X?tag=gizmodo08c-20&utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">The Jellyfish Problem</a></i><b><i>,</i></b><b> by Tessa Yang (2026)</b></p><p class="paragraph" style="text-align:left;">A modern-day Loch Ness monster story steeped in marine biology? Hell yes.</p><p class="paragraph" style="text-align:left;">A giant jellyfish terrorizes a small town off the coast of Maine. The only person who can solve the tentacled mystery? An introverted marine biologist greiving the recent death of her scientific partner. This book is hot off the press, but a <a class="link" href="https://www.npr.org/2026/06/13/nx-s1-5786702/tessa-yang-talks-about-her-debut-novel-the-jellyfish-problem?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">recent NPR interview</a> with the author—which hints at the misunderstood nature of an abyssal beast struggling to survive in a deteriorating environment—intrigued me enough to pick up a copy. I’ll report back.</p><p class="paragraph" style="text-align:left;"></p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6d8b0be2-757e-475e-8ed8-1599836812da/9780593955826.jpg?t=1783077942"/><div class="image__source"><span class="image__source_text"><p>Credit: Penguin Random House</p></span></div></div><p class="paragraph" style="text-align:left;"><i><a class="link" href="https://www.amazon.com/City-Dreaming-Astra-Black/dp/1250265169?tag=gizmodo08c-20&utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">A City Dreaming</a></i><b><i>,</i></b><b><i> </i></b><b>by Maurice Broaddus (2026)</b></p><p class="paragraph" style="text-align:left;">Also on my summer reading list is the third and final book in Maurice Broaddus’ <i>Astra Black </i>trilogy, which has drawn comparisons to both <i>Black Panther</i> and <i>The Expanse</i> but is truly a thing of its own. Set in a version of the 22nd century where the so-called Muungano empire has spread across the solar system, this afrofuturistic series envisions what it might look like for people of Africa and the African diaspora to escape the shackles of history and Earth’s gravity well. For more context on the series and the scientist-turned-middle school teacher behind it, check out my <a class="link" href="https://www.sciof.fi/sweep-of-stars-maurice-broaddus-interview/?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">2022 interview</a> with Broaddus about <i>Astra Black</i>’s first installment, <i>Sweep of Stars</i>.</p><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#c936f2;" href="https://www.importantnotimportant.com/?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag"><span class="button__text" style=""> Comment </span></a></div></td><td width="50%" class="bh__column"><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#c936f2;" href="{{rp_referral_hub_url}}"><span class="button__text" style=""> Share it </span></a></div></td></tr></table><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/68ac0ce2-6375-495d-8616-d5c332860dd6/TSOF_email_divider_v1.png?t=1758893106"/></div><div class="section" style="background-color:transparent;margin:25.0px 0.0px 25.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8bc9f0c4-a781-4a59-93f8-57a5cb6ce2ad/Screenshot_2024-09-07_at_3.56.32_PM.png?t=1725739157"/></div><p class="paragraph" style="text-align:left;"><b>How can you help support speculative fiction writers?</b></p><ul><li><p class="paragraph" style="text-align:left;">It’s going to sound obvious, but: BUY THEIR BOOKS. Ideally, directly from the author or an independent publisher. Or your local bookstore. Or <a class="link" href="http://bookshop.org?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">bookshop.org</a>, which supports independent bookstores.</p></li><li><p class="paragraph" style="text-align:left;">Buying a book used from <a class="link" href="https://www.thriftbooks.com/?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">thriftbooks</a> or <a class="link" href="https://www.abebooks.com/?ref_=ps_ggl_50675655&cm_mmc=ggl-_-COM_US_Brand-_-naa-_-naa&utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">abebooks</a> is another budget-friendly option for older titles. An even budget-friendlier option that still supports authors? <a class="link" href="https://medium.com/a-thousand-lives/how-using-public-libraries-supports-authors-8198e40863bd?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">Checking out a copy</a> from your local library.</p></li><li><p class="paragraph" style="text-align:left;">Leave early reviews on popular platforms like Goodreads, StoryGraph, Fable, Amazon, whatever to help an author’s books gain algorithmic traction and attention.</p></li><li><p class="paragraph" style="text-align:left;">Attend local events, like readings and book signings, to show your support (and buy a book!) in-person.</p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="http://google.com/search?q=science+fiction+and+fantasy+writers+association&rlz=1C5AJCO_enUS1195US1195&oq=science+fiction+and+fantasy+writers&gs_lcrp=EgZjaHJvbWUqCggAEAAY4wIYgAQyCggAEAAY4wIYgAQyDQgBEC4YxwEY0QMYgAQyBggCEEUYOTIHCAMQABiABDIICAQQABgWGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCDQxMzhqMGo0qAIAsAIA&sourceid=chrome&ie=UTF-8&utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">Donate</a> to the Science Fiction & Fantasy Writers Association, or one of the <a class="link" href="https://www.infomancy.net/sff-organizations-worth-supporting-and-how-you-can-help/?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">many other great nonprofits</a> supporting this community.</p></li></ul><p class="paragraph" style="text-align:left;">👉 NEW: Find every action recommended in <i>The Science of Fiction</i> <a class="link" href="https://www.whatcanido.earth/results/?tags=the-science-of-fiction&utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">right here</a>.</p></div><div class="section" style="background-color:transparent;border-color:#c936f2;border-radius:20px;border-style:solid;border-width:2px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 0.0px 10.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="30%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c44610f9-c971-4c69-8eb6-7111d7836fd0/3X4_Headshot.jpg?t=1749742569"/></div></td><td width="70%" class="bh__column"><p class="paragraph" style="text-align:left;"><b>By </b><span style="text-decoration:underline;"><b>Maddie Stone</b></span></p><p class="paragraph" style="text-align:left;">Maddie is a prolific science journalist. She is the former science editor of Gizmodo, founding editor of Earther, and runs<a class="link" href="https://www.sciof.fi/?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow"> The Science of Fiction</a> blog, which explores the real world science behind your favorite fictional monsters, alien planets, galaxies far far away, and more.</p><p class="paragraph" style="text-align:left;"><a class="link" href="https://x.com/themadstone?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">@themadstone </a>| <a class="link" href="https://maddiestonewriting.com/?utm_source=sb-ini&utm_medium=email&utm_campaign=ten-science-fiction-fantasy-and-horror-books-to-pack-in-your-summer-beach-bag" target="_blank" rel="noopener noreferrer nofollow">maddiestonewriting.com</a></p><p class="paragraph" style="text-align:left;"></p></td></tr></table></div><div class="section" style="background-color:#1c3657;margin:20.0px 0.0px 20.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;">💌<span style="color:#EFFAFF;"> </span><span style="color:#EFFAFF;"><b>Loved this issue of The Science of Fiction? </b></span></p><p class="paragraph" style="text-align:left;"><span style="color:#EFFAFF;"><b>Check out what else we make </b></span><span style="color:#EFFAFF;">(or take it easy on the emails, we get it) right in your </span><span style="color:#EFFAFF;"><a class="link" href="{{subscriber_preferences_url}}" target="_blank" rel="noopener noreferrer nofollow">Subscriber Preferences</a></span><span style="color:#EFFAFF;">.</span></p></div></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=cc76b76a-28fb-4bc6-a627-452f4da69cfe&utm_medium=post_rss&utm_source=important_not_important">Powered by beehiiv</a></div></div>
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  <title>WCID: It&#39;s getting hot in herrre</title>
  <description>How you and your community can stay safe this weekend -- and fight for more extreme heat measures, too</description>
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  <link>https://www.importantnotimportant.com/p/wcid-its-getting-hot-in-herrre</link>
  <guid isPermaLink="true">https://www.importantnotimportant.com/p/wcid-its-getting-hot-in-herrre</guid>
  <pubDate>Thu, 02 Jul 2026 17:39:42 +0000</pubDate>
  <atom:published>2026-07-02T17:39:42Z</atom:published>
    <dc:creator>Lauren Schneider</dc:creator>
    <category><![CDATA[Wcid Weekly]]></category>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><div class="section" style="background-color:#effaff;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7099c1a5-1e11-4f72-aec2-ee5498c890b6/WCID_email_header_1.png?t=1727016386"/></div></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><p class="paragraph" style="text-align:left;"><b>Happy Hump Day, Shit Givers. </b></p><p class="paragraph" style="text-align:left;">Wow, that’s fun. I can see why Willow opens her emails that way. </p><p class="paragraph" style="text-align:left;">My name is <b>Lauren</b> and I’m a researcher with Important, Not Important. I’ve spent the last few weeks exploring how communities can better prepare for extreme heat. The issue is more timely than ever, as Europe is in the midst of a <a class="link" href="https://www.reuters.com/business/environment/france-records-1000-excess-deaths-during-record-breaking-heatwave-2026-06-28/?utm_source=sb-ini&utm_medium=email&utm_campaign=wcid-it-s-getting-hot-in-herrre" target="_blank" rel="noopener noreferrer nofollow">deadly heat wave</a> and a <a class="link" href="https://www.nytimes.com/2026/06/28/weather/heat-wave-usa-nyc-dc-philadelphia.html?utm_source=sb-ini&utm_medium=email&utm_campaign=wcid-it-s-getting-hot-in-herrre" target="_blank" rel="noopener noreferrer nofollow">“heat dome”</a> threatens triple-digit temperatures through the holiday weekend in the United States.</p><p class="paragraph" style="text-align:left;">Heat has been in the news a lot, and you can expect to hear more about it each year as temperatures rise due to climate change. This type of heat carries serious health risks, especially for older adults, young children, outdoor workers and people with preexisting health conditions.</p><p class="paragraph" style="text-align:left;">Heat illness and death are preventable. For example, the city of Phoenix has issued an annual <a class="link" href="https://www.phoenix.gov/administration/departments/heat/heat-response-programs/heat-response-plan.html?utm_source=sb-ini&utm_medium=email&utm_campaign=wcid-it-s-getting-hot-in-herrre" target="_blank" rel="noopener noreferrer nofollow">Heat Response Plan</a> since 2022. Preliminary 2025 data suggests a 30% drop in heat-related deaths in Maricopa County from the year prior, the second consecutive year of decline after a decade of climbing death rates. </p><p class="paragraph" style="text-align:left;">The plans we make now can help keep people safe and healthy for years to come. <br>— Lauren</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fc40ef77-6446-4ac8-818f-04fdcaac44fb/APL_Pride_thumbnail.png?t=1781279739"/></div><h2 class="heading" style="text-align:left;" id="apl-positions-covered-this-week"><b>APL Positions covered this week:</b></h2><ul><li><p class="paragraph" style="text-align:left;">🚨 Emergency alert systems modernized</p></li><li><p class="paragraph" style="text-align:left;">💪 Pre-disaster mitigation funding increased to &gt;+$1B/year</p></li><li><p class="paragraph" style="text-align:left;">🌡️ CDC Climate-Health Program to all 50 states</p></li></ul><hr class="content_break"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7bd9ac4f-ae0e-4de6-8c56-20cdd56660cb/oxana-melis-oz4Nx4zoeEg-unsplash.jpg?t=1782932448"/><div class="image__source"><span class="image__source_text"><p>Unsplash</p></span></div></div><h2 class="heading" style="text-align:left;" id="protect-yourself-and-others"><b>Protect yourself — and others</b></h2><p class="paragraph" style="text-align:left;">Better heat planning can help us in the future, but heat-associated illness is a problem right now, too. Learn who’s at risk and how to stay safe.</p><p class="paragraph" style="text-align:left;"><b>HeatRisk</b> — This new National Weather Service tool predicts when heat-related illness is more likely in your area based on typical local conditions and CDC data (<a class="link" href="https://www.whatcanido.earth/action/heatrisk/?utm_source=sb-ini&utm_medium=email&utm_campaign=wcid-it-s-getting-hot-in-herrre" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><div class="section" style="background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:left;"><b>National Integrated Heat Health Information System</b> — View current and projected extreme heat advisories and explore heat safety resources (<a class="link" href="https://www.whatcanido.earth/action/nihhis/?utm_source=sb-ini&utm_medium=email&utm_campaign=wcid-it-s-getting-hot-in-herrre" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/aea01bb1-adf9-4d4e-8241-80d54e86808d/theo-laflamme-9xNt7WFWZtQ-unsplash.jpg?t=1782932460"/><div class="image__source"><span class="image__source_text"><p>Unsplash</p></span></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Explore heat plans</b></h2><p class="paragraph" style="text-align:left;">Learn how your community is already preparing for rising heat and get inspired by policy solutions from the United States and beyond.</p><p class="paragraph" style="text-align:left;"><b>Heat Plan Database</b> — Dive into a database of local, state and national heat policy compiled by Cornell University researchers (<a class="link" href="https://www.whatcanido.earth/action/heat-plan-database/?utm_source=sb-ini&utm_medium=email&utm_campaign=wcid-it-s-getting-hot-in-herrre" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;"><b>Adaptation Clearinghouse</b> — Explore heat plans and other climate adaptation programs from around the country, courtesy of the Georgetown Climate Center (<a class="link" href="https://www.whatcanido.earth/action/adaptation-clearinghouse/?utm_source=sb-ini&utm_medium=email&utm_campaign=wcid-it-s-getting-hot-in-herrre" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;"><b>US Climate Resilience Toolkit</b> — View case studies from other communities bracing for the effects of climate change, including extreme heat (<a class="link" href="https://www.whatcanido.earth/action/us-climate-resilience-toolkit/?utm_source=sb-ini&utm_medium=email&utm_campaign=wcid-it-s-getting-hot-in-herrre" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;"><b>Global Heat Health Information Network</b> — Get an international perspective on heat preparedness (<a class="link" href="https://www.whatcanido.earth/action/ghhin/?utm_source=sb-ini&utm_medium=email&utm_campaign=wcid-it-s-getting-hot-in-herrre" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="section" style="background-color:transparent;border-color:#70b1c9;border-radius:10px;border-style:solid;border-width:2px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 1.0px 20.0px 1.0px;"><p class="paragraph" style="text-align:left;"><b>Together With 1440</b></p><h3 class="heading" style="text-align:left;" id="smart-starts-here">Smart starts here.</h3><div class="image"><a class="image__link" href="https://l.join1440.com/bh?utm_source=beehiiv&utm_medium=cpc&utm_campaign={{publication_alphanumeric_id}}&utm_content=prospecting_smart_starts_here&_bhiiv=opp_f296fa45-def6-413c-879c-c093931b5bec_1b75ca79&bhcl_id=5a48692d-ede1-4f76-8013-6a1e457e3289_{{subscriber_id}}_{{email_address_id}}" rel="noopener" target="_blank"><img class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/55745e59-1ef7-4ba3-ad7a-db4c042d2d0d/1440_January-Static-Image-ODY-38060_1x1_V2.png?t=1769711566"/></a></div><p class="paragraph" style="text-align:left;">You don&#39;t have to read everything — just the right thing. <a class="link" href="https://l.join1440.com/bh?utm_source=beehiiv&utm_medium=cpc&utm_campaign={{publication_alphanumeric_id}}&utm_content=prospecting_smart_starts_here&_bhiiv=opp_f296fa45-def6-413c-879c-c093931b5bec_1b75ca79&bhcl_id=5a48692d-ede1-4f76-8013-6a1e457e3289_{{subscriber_id}}_{{email_address_id}}" target="_blank" rel="noopener noreferrer nofollow">1440&#39;s daily newsletter</a> distills the day&#39;s biggest stories from 100+ sources into one quick, 5-minute read. It&#39;s the fastest way to stay sharp, sound informed, and actually understand what&#39;s happening in the world. Join 4.5 million readers who start their day the smart way.</p><p class="paragraph" style="text-align:left;"><a class="link" href="https://l.join1440.com/bh?utm_source=beehiiv&utm_medium=cpc&utm_campaign={{publication_alphanumeric_id}}&utm_content=prospecting_smart_starts_here&_bhiiv=opp_f296fa45-def6-413c-879c-c093931b5bec_1b75ca79&bhcl_id=5a48692d-ede1-4f76-8013-6a1e457e3289_{{subscriber_id}}_{{email_address_id}}" target="_blank" rel="noopener noreferrer nofollow">Join for free today!</a></p><p class="paragraph" style="text-align:left;"><i>Want an ad-free experience? </i><i><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=wcid-it-s-getting-hot-in-herrre" target="_blank" rel="noopener noreferrer nofollow">Become a Member</a></i><i>!</i></p></div><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5ea98308-ca8e-4296-a5c8-ef4400e5b63f/markus-spiske-lBjaRdNalDo-unsplash.jpg?t=1782932469"/><div class="image__source"><span class="image__source_text"><p>Unsplash</p></span></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Push for local heat action</b></h2><p class="paragraph" style="text-align:left;">Copy (Don’t let a heat wave catch your community off guard. A proactive approach to heat preparedness can save lives.</p><p class="paragraph" style="text-align:left;">🚨<b> NEW: Health-based heat alerts</b> — Not all heat is created equal. Use our NEW 2-minute script to tell your local lawmakers to issue warnings based on when heat-related illness is most likely in your community (<a class="link" href="https://www.whatcanido.earth/action/health-based-heat-warnings/?utm_source=sb-ini&utm_medium=email&utm_campaign=wcid-it-s-getting-hot-in-herrre" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;"><b>Heat Action Platform</b> — Direct your local leaders to heat planning guidance from the Center for Climate Resilience (<a class="link" href="https://www.whatcanido.earth/action/heat-action-platform/?utm_source=sb-ini&utm_medium=email&utm_campaign=wcid-it-s-getting-hot-in-herrre" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d229419b-eb41-4344-996f-949d59295d3f/quilia-7ttdoSqHlrI-unsplash.jpg?t=1782932479"/><div class="image__source"><span class="image__source_text"><p>Unsplash</p></span></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Support heat resilient facilities</b></h2><p class="paragraph" style="text-align:left;">Many state prisons lack air conditioning, leaving inmates especially vulnerable to heat illness.</p><p class="paragraph" style="text-align:left;"><b>85 to Stay Alive Coalition</b> — Sign the petition for safer temperatures in prisons nationwide (<a class="link" href="https://www.whatcanido.earth/action/85-to-stay-alive-coalition/?utm_source=sb-ini&utm_medium=email&utm_campaign=wcid-it-s-getting-hot-in-herrre" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;">If you live in California, two proposed laws would prepare public facilities for extreme temperatures. Both bills passed the state Assembly, and now it’s the Senate’s turn to act.</p><p class="paragraph" style="text-align:left;"><b>Make CA prisons climate resilient</b> — Tell your state Senator to support AB-2499 (<a class="link" href="https://www.whatcanido.earth/action/make-ca-prisons-climate-resilient/?utm_source=sb-ini&utm_medium=email&utm_campaign=wcid-it-s-getting-hot-in-herrre" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;"><b>Make CA schools climate resilient</b> — Tell your state Senator to support AB-1822 (<a class="link" href="https://www.whatcanido.earth/action/make-ca-schools-climate-resilient/?utm_source=sb-ini&utm_medium=email&utm_campaign=wcid-it-s-getting-hot-in-herrre" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><p class="paragraph" style="text-align:left;">Willow will return for the next What Can I Do? Weekly. In the meantime, take care of yourself and your loved ones, and thank you — as always — for giving a shit.</p><p class="paragraph" style="text-align:left;">— Lauren</p><div class="section" style="background-color:transparent;border-color:#70b1c9;border-radius:20px;border-style:solid;border-width:1px;margin:15.0px 20.0px 15.0px 20.0px;padding:10.0px 0.0px 10.0px 0.0px;"></div><div class="section" style="background-color:#EFFAFF;margin:20.0px 0.0px 20.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;">💌 <b>Loved this issue of WCID Weekly? </b></p><p class="paragraph" style="text-align:left;"><b>Check out what else we make </b>(or take it easy on the emails, we get it) right in your <a class="link" href="{{subscriber_preferences_url}}" target="_blank" rel="noopener noreferrer nofollow">Subscriber Preferences</a>. 👈</p></div><div class="section" style="background-color:#EFFAFF;margin:25.0px 0.0px 25.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b240a5bd-e5f3-4e32-bd06-f9666679b4e9/Join_the_Important_Membership_header.png?t=1744685796"/></div><p class="paragraph" style="text-align:left;"><b>We’re 100% independent and proudly supported by readers like you. </b></p><p class="paragraph" style="text-align:left;">Members get a 30 day free trial to:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Ad-free</b> everything</p></li><li><p class="paragraph" style="text-align:left;"><b>Your </b><b><a class="link" href="https://www.whatcanido.earth/?utm_source=sb-ini&utm_medium=email&utm_campaign=wcid-it-s-getting-hot-in-herrre" target="_blank" rel="noopener noreferrer nofollow">What Can I Do?</a></b><b> profile:</b> save & favorite your action steps, connect with other Shit Givers</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=wcid-it-s-getting-hot-in-herrre" target="_blank" rel="noopener noreferrer nofollow">Vibe Check</a></b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=wcid-it-s-getting-hot-in-herrre" target="_blank" rel="noopener noreferrer nofollow">:</a> Our news homepage, curated daily just for you. 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  <title>Hunger doesn&#39;t take summers off</title>
  <description>School&#39;s out. So is the easiest meal a lot of kids get all day.</description>
      <enclosure url="https://images.unsplash.com/photo-1706801274630-3f800ed5ec43?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw0fHxlbXB0eSUyMHNjaG9vbCUyMGNhZmV0ZXJpYXxlbnwwfHx8fDE3ODIzMTY0ODh8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080&amp;utm_source=beehiiv&amp;utm_medium=referral"/>
  <link>https://www.importantnotimportant.com/p/hunger-doesn-t-take-summers-off</link>
  <guid isPermaLink="true">https://www.importantnotimportant.com/p/hunger-doesn-t-take-summers-off</guid>
  <pubDate>Wed, 24 Jun 2026 16:12:26 +0000</pubDate>
  <atom:published>2026-06-24T16:12:26Z</atom:published>
    <dc:creator>Willow Beck</dc:creator>
    <category><![CDATA[Wcid Weekly]]></category>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><div class="section" style="background-color:#effaff;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7099c1a5-1e11-4f72-aec2-ee5498c890b6/WCID_email_header_1.png?t=1727016386"/></div></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><p class="paragraph" style="text-align:left;"><b>Happy Hump Day, Shit Givers. </b></p><p class="paragraph" style="text-align:left;">School is out for summer, but for roughly 30 million kids in the US, school isn’t just school: it’s a place to receive reliable breakfast and lunch five days a week.</p><p class="paragraph" style="text-align:left;">When school lets out, that safety net disappears for a huge chunk of students, with only a fraction of kids who rely on free or reduced-price school meals during the school year actually getting connected to a summer meal program. </p><p class="paragraph" style="text-align:left;">This week we’re looking at how we can solve that problem, both from a logistics point of view (where are the sites, when are they open, who qualifies) and a policy one (how much food is wasted instead of shared, and how meals get funded). </p><p class="paragraph" style="text-align:left;">Let’s go.</p><p class="paragraph" style="text-align:left;">— Willow</p><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;"><b>APL Positions:</b> </p><p class="paragraph" style="text-align:left;">🧃 Universal free school meals</p><p class="paragraph" style="text-align:left;">🛒 Food deserts eliminated</p><p class="paragraph" style="text-align:left;">🏫 Full Title 1 Funding</p><p class="paragraph" style="text-align:left;">🍎 SNAP benefits adequate for a healthy diet</p><p class="paragraph" style="text-align:left;">🎒 Post-pandemic education recovery funding sustained</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="A tray of scrambled eggs being uncovered ready for serving in a buffet breakfast line" class="image__image" style="" src="https://images.unsplash.com/photo-1774025967891-b4ed833e57ac?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwxMHx8Zm9vZCUyMGxpbmV8ZW58MHx8fHwxNzgyMzE2MjcxfDA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@cbpsc1?utm_source=sb-ini&utm_medium=email&utm_campaign=hunger-doesn-t-take-summers-off" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Clint Patterson on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="free-lunch-is-closer-than-you-think"><b>Free lunch is closer than you think</b></h2><p class="paragraph" style="text-align:left;">Free summer meals exist in every state, but many families have no idea where they are, or that they even qualify. No paperwork, no income requirements at the door — just show up.</p><ul><li><p class="paragraph" style="text-align:left;"><b>Summer Meals Site Finder</b> — Plug in a ZIP code, find a free meal site for kids 18 and under, today. Know a family who could use this? Forward it now. Sites fill summer schedules fast, and this only helps if people actually see it (<a class="link" href="https://www.whatcanido.earth/action/summer-meals-site-finder?utm_source=sb-ini&utm_medium=email&utm_campaign=hunger-doesn-t-take-summers-off" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="Follow us over on Instagram @twinsfisch #fischertwinsphotography. Please tag us when using our photo. Thanks!" class="image__image" style="" src="https://images.unsplash.com/photo-1506808541308-577f3be75bb7?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw3fHxzY2hvb2wlMjBsdW5jaHxlbnwwfHx8fDE3ODIzMTYzNjV8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@izzyfisch_?utm_source=sb-ini&utm_medium=email&utm_campaign=hunger-doesn-t-take-summers-off" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Isabella Fischer on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>One signature away</b></h2><p class="paragraph" style="text-align:left;">Many of our “be heard” actions are about fighting cuts, but this one is the opposite: Illinois lawmakers passed a genuinely good, low-drama fix, and it’s now sitting on the Governor’s desk waiting for a signature.</p><p class="paragraph" style="text-align:left;">HB4859 would let Illinois school districts officially set up “share tables,” a designated spot in the cafeteria where kids can put unopened, untouched food for any other kid to grab instead of it going straight to the trash.</p><p class="paragraph" style="text-align:left;">This is technically a school-year policy, but it’s the same logic as summer meal sites: a lot of hunger isn’t about food not existing, but about food not reaching the kid who needs it.</p><ul><li><p class="paragraph" style="text-align:left;"><b>Tell Governor Pritzker to sign HB4859</b> — it’s a quick, easy ask while the bill is still on his desk (<a class="link" href="https://www.whatcanido.earth/action/food-sharing-in-il-schools?utm_source=sb-ini&utm_medium=email&utm_campaign=hunger-doesn-t-take-summers-off" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><p class="paragraph" style="text-align:left;"><i>If you’re not in Illinois: read this as a model! Share tables are simple, cheap, and another state legislator near you could copy this tomorrow if enough people ask.</i></p><p class="paragraph" style="text-align:left;"></p><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://images.unsplash.com/photo-1706801274630-3f800ed5ec43?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw0fHxlbXB0eSUyMHNjaG9vbCUyMGNhZmV0ZXJpYXxlbnwwfHx8fDE3ODIzMTY0ODh8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@gotburied?utm_source=sb-ini&utm_medium=email&utm_campaign=hunger-doesn-t-take-summers-off" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Prasopchok on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Congress is deciding who eats</b></h2><p class="paragraph" style="text-align:left;">There are a few more bills worth your two minutes, because school meal funding (and other funding squeezes that show up in classrooms too) is genuinely up for grabs right now at the federal level.</p><ul><li><p class="paragraph" style="text-align:left;"><b>Healthy Meals Help Kids Learn </b>— Raises federal reimbursement rates per meal so schools aren’t serving worse food (or running deficits) just because costs went up and funding didn’t (<a class="link" href="https://www.whatcanido.earth/action/healthy-meals-help-kids-learn-act-of-2025/?utm_source=sb-ini&utm_medium=email&utm_campaign=hunger-doesn-t-take-summers-off" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Expanding Access to School Meals </b>— Expands which schools can offer free meals to every student, no separate application required (<a class="link" href="https://www.whatcanido.earth/action/expanding-access-to-school-meals/?utm_source=sb-ini&utm_medium=email&utm_campaign=hunger-doesn-t-take-summers-off" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Prevent Education Cuts </b>— Tell lawmakers to stand up for education during the appropriations process (<a class="link" href="https://www.whatcanido.earth/action/prevent-education-funding-cuts/?utm_source=sb-ini&utm_medium=email&utm_campaign=hunger-doesn-t-take-summers-off" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Protect Title I Funding</b> — A House subcommittee just advanced a budget that would cut Title I (the program that sends extra funding to schools serving low-income kids) by 9%, alongside steep cuts to teacher training and English-language programs. It’s headed to full committee next, with a Senate version still to come (<a class="link" href="https://www.whatcanido.earth/action/title-i-full-funding/?utm_source=sb-ini&utm_medium=email&utm_campaign=hunger-doesn-t-take-summers-off" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://images.unsplash.com/photo-1593113616828-6f22bca04804?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwxMXx8Zm9vZCUyMGJhbmt8ZW58MHx8fHwxNzgyMzE2NTU3fDA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@jmuniz?utm_source=sb-ini&utm_medium=email&utm_campaign=hunger-doesn-t-take-summers-off" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Joel Muniz on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Tonight’s dinner and beyond</b></h2><p class="paragraph" style="text-align:left;">Send resources to the organizations working on fixing the system that creates hunger in the first place through policy, food rescue logistics, and models that pair food with other things people need to get back on their feet. And then, donate or volunteer to feed people tonight.</p><ul><li><p class="paragraph" style="text-align:left;"><b>No Kid Hungry</b> — Connects kids with meals year-round and helps schools/states stand up new meal programs (<a class="link" href="https://www.whatcanido.earth/action/end-child-hunger-in-america/?utm_source=sb-ini&utm_medium=email&utm_campaign=hunger-doesn-t-take-summers-off" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Food Research and Action Center </b>— Join the fight to end hunger and improve nutrition through legislation (<a class="link" href="https://www.whatcanido.earth/action/food-research-and-action-center/?utm_source=sb-ini&utm_medium=email&utm_campaign=hunger-doesn-t-take-summers-off" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Feeding America </b>— The food bank network that picks up where school and summer programs leave off (<a class="link" href="https://www.whatcanido.earth/action/feeding-america/?utm_source=sb-ini&utm_medium=email&utm_campaign=hunger-doesn-t-take-summers-off" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Find a food bank </b>or other food security organization near you (<a class="link" href="https://www.whatcanido.earth/results/?verbs=donate&nouns=food-security&levels=state%2Clocal&utm_source=sb-ini&utm_medium=email&utm_campaign=hunger-doesn-t-take-summers-off" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><p class="paragraph" style="text-align:left;">That’s it for this week. </p><p class="paragraph" style="text-align:left;">Thank you — as always — for giving a shit.</p><p class="paragraph" style="text-align:left;">— Willow</p><div class="section" style="background-color:transparent;border-color:#70b1c9;border-radius:20px;border-style:solid;border-width:1px;margin:15.0px 20.0px 15.0px 20.0px;padding:10.0px 0.0px 10.0px 0.0px;"></div><div class="section" style="background-color:#EFFAFF;margin:20.0px 0.0px 20.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;">💌 <b>Loved this issue of WCID Weekly? </b></p><p class="paragraph" style="text-align:left;"><b>Check out what else we make </b>(or take it easy on the emails, we get it) right in your <a class="link" href="{{subscriber_preferences_url}}" target="_blank" rel="noopener noreferrer nofollow">Subscriber Preferences</a>. 👈</p></div><div class="section" style="background-color:#EFFAFF;margin:25.0px 0.0px 25.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b240a5bd-e5f3-4e32-bd06-f9666679b4e9/Join_the_Important_Membership_header.png?t=1744685796"/></div><p class="paragraph" style="text-align:left;"><b>We’re 100% independent and proudly supported by readers like you. </b></p><p class="paragraph" style="text-align:left;">Members get a 30 day free trial to:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Ad-free</b> everything</p></li><li><p class="paragraph" style="text-align:left;"><b>Your </b><b><a class="link" href="https://www.whatcanido.earth/?utm_source=sb-ini&utm_medium=email&utm_campaign=hunger-doesn-t-take-summers-off" target="_blank" rel="noopener noreferrer nofollow">What Can I Do?</a></b><b> profile:</b> save & favorite your action steps, connect with other Shit Givers</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=hunger-doesn-t-take-summers-off" target="_blank" rel="noopener noreferrer nofollow">Vibe Check</a></b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=hunger-doesn-t-take-summers-off" target="_blank" rel="noopener noreferrer nofollow">:</a> Our news homepage, curated daily just for you. 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  <title>Suburbia&#39;s empty nest problem</title>
  <description>Plus: cancer prediction, a heat wave in Europe, and the AI groupthink problem</description>
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  <link>https://www.importantnotimportant.com/p/suburbia-s-empty-nest-problem</link>
  <guid isPermaLink="true">https://www.importantnotimportant.com/p/suburbia-s-empty-nest-problem</guid>
  <pubDate>Mon, 22 Jun 2026 18:40:10 +0000</pubDate>
  <atom:published>2026-06-22T18:40:10Z</atom:published>
    <dc:creator>Willow Beck</dc:creator>
    <category><![CDATA[It&#39;s Called Science.]]></category>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><div class="section" style="background-color:transparent;margin:0.0px 10.0px 0.0px 10.0px;padding:0.0px 0.0px 0.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cd1c16d4-325d-4742-afb1-8a4a3c3e4fec/2024_INI_ICS_Email_Header_Free_Edition-2.png?t=1726765064"/></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 1.0px 20.0px 1.0px;"><p class="paragraph" style="text-align:left;"><b>Welcome to the week.</b></p><p class="paragraph" style="text-align:left;">Just a heads up that I will be OOO next week, so there won’t be a newsletter!</p><p class="paragraph" style="text-align:left;">And forgive me for another plug of our new podcast,<a class="link" href="https://www.importantnotimportant.com/podcasts/its-called-reality?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow"> It’s Called Reality</a>. Go deeper with us into the culture, the psychology, and what reality shows are actually telling us about the world. <a class="link" href="https://lnk.to/itscalledreality?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">Listen here</a>.</p><p class="paragraph" style="text-align:left;">Okay, news time!</p><h2 class="heading" style="text-align:left;">This Week</h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#utility-death-spirals" rel="noopener noreferrer nofollow">⚡️ Utility death spirals</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#predicting-lung-cancer" rel="noopener noreferrer nofollow"> 🦠Predicting lung cancer</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#vaccinating-wild-animals" rel="noopener noreferrer nofollow"> 🍃 Vaccinating wild animals</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#the-uk-bans-social-for-youth" rel="noopener noreferrer nofollow"> 👩‍💻The UK bans social for youth</a></p></li></ul><p class="paragraph" style="text-align:left;">And more.</p><p class="paragraph" style="text-align:left;">Have a great week,</p><p class="paragraph" style="text-align:left;">— Willow</p></div><div class="section" style="background-color:transparent;margin:25.0px 0.0px 25.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>{{active_subscriber_count}}+</b> people who give a shit got this post in their email, for free.</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/subscribe?utm_medium=web&utm_source=newsletter&utm_campaign=newsletterintro"><span class="button__text" style=""> Join up </span></a></div></div><div class="image"><a class="image__link" href="https://shop.importantnotimportant.com/?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" rel="noopener" target="_blank"><img alt="INI email promo - Shop - Variety" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/921726a1-3ecb-4d16-ac74-8376fa78f535/INI_email_promo_-_Shop_-_Get_Some_variety.png?t=1740683890"/></a></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:10.0px 15.0px 10.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h2 class="heading" style="text-align:left;"><b>🙋‍♀️ Vote!</b></h2><p class="paragraph" style="text-align:left;"><b>Last week,</b> <b>we asked: </b>What brings you to ICS every week?</p><p class="paragraph" style="text-align:left;"><b>You said:</b></p><p class="paragraph" style="text-align:left;">🟨🟨🟨🟨⬜️⬜️ I want to stay informed on issue I care about (27%)<br>🟨🟨🟨🟨⬜️⬜️ I want to know what I can do about the news (27%)<br>🟩🟩🟩🟩🟩🟩 I want to discover new sources and perspectives (40%)<br>⬜️⬜️⬜️⬜️⬜️⬜️ Something else (write in!) (4%)</p></div><div class="section" style="background-color:#EFFAFF;margin:25.0px 0.0px 25.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><h2 class="heading" style="text-align:left;"><br>🤝 <b>Become an Important Member</b></h2><p class="paragraph" style="text-align:left;"><b>We’re 100% independent and proudly supported by readers like you. </b></p><p class="paragraph" style="text-align:left;">Members get a 30 day free trial to:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Ad-free</b> everything</p></li><li><p class="paragraph" style="text-align:left;"><b>Your </b><b><a class="link" href="https://www.whatcanido.earth/?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">What Can I Do?</a></b><b> profile:</b> get and keep track of personalized action steps, connect with other Shit Givers</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">Vibe Check</a></b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">:</a> Our news homepage, curated daily just for you. Never doomscroll again, thx</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Seriously%3F?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">Seriously?</a></b><b>: </b>The frameworks, models, history, and pop culture we use to understand what’s happening now and next</p></li><li><p class="paragraph" style="text-align:left;"><b>Half Baked: </b>Weekly briefs to help you think and act on specific, timely issues as they happen</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Not%20Important?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">Not Important</a></b><b>:</b> My favorite books, art, movies, music, apps, and more that have <i>nothing</i> to do with the jet stream slowing down</p></li><li><p class="paragraph" style="text-align:left;"><b>Lifetime thanks</b> for directly supporting our work</p></li></ul><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem"><span class="button__text" style=""> Start 30 day free trial </span></a></div><p class="paragraph" style="text-align:left;"></p></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4a7c83d4-b842-4aa5-9f6d-eb757091fe86/INI_Logo_The_News_email_brain_PNG.png?t=1725559596"/></div><h4 class="heading" style="text-align:left;" id="utility-death-spirals"><b>⚡️ Climate change:</b></h4><ul><li><p class="paragraph" style="text-align:left;">🌏️ <b>Pakistan just completed the fastest distributed-solar rollout in the world</b>, but the unplanned boom is now triggering a “utility death spiral” that’s pushing costs onto the people who can’t afford to leave the grid. (<a class="link" href="https://janrosenow.substack.com/p/pakistan-the-solar-revolution-nobody?utm_source=substack&utm_medium=email" target="_blank" rel="noopener noreferrer nofollow">Bright Spots</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>The world has never actually pulled off a real energy transition before,</b> and current renewable plans aren’t nearly ambitious enough. It’s time to go bigger. (<a class="link" href="https://www.bloomberg.com/news/articles/2026-06-18/the-energy-transition-debate-we-need-to-have?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">Bloomberg</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌎️ <b>Europe is bracing for extreme heat this week,</b> with warning across the continent and temperatures that could hit records for this time of year. (<a class="link" href="https://www.nytimes.com/2026/06/19/world/europe/heat-wave-europe-uk-weather-forecast.html?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">The New York Times</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>FERC passed major bipartisan reforms</b> requiring grid operators to prevent data centers from shifting infrastructure costs onto regular ratepayers, and pushing the wider use of grid-enhancing tech instead of just building more transmission lines. (<a class="link" href="https://heatmap.news/energy/ferc-data-center-plan?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">HEATMAP</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do: </b></p><p class="paragraph" style="text-align:left;">Tell your lawmakers to support the <b>Talking Climate Handbook’s</b> approach and start the climate conversations that actually move policy (<a class="link" href="https://www.whatcanido.earth/action/talking-climate-handbook/?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">go</a>). </p><p class="paragraph" style="text-align:left;">🌎️ Use<b> Electricity Maps </b>to see in real time where your power is actually coming from (<a class="link" href="https://www.whatcanido.earth/action/electricitymap/?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><h4 class="heading" style="text-align:left;" id="predicting-lung-cancer">🦠 <b>Health & Bio:</b></h4><ul><li><p class="paragraph" style="text-align:left;"><b>A landmark study identified a 14-protein blood test</b> that can predict lung cancer more than five years before diagnosis. (<a class="link" href="https://erictopol.substack.com/p/a-new-path-to-preventing-cancer?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">Ground Truths</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Scientists are finding that viral infections,</b> including COVID, may reawaken dormant cancer cells in survivors, based on mouse studies and healthcare database analysis. (<a class="link" href="https://www.latimes.com/science/story/2026-06-15/what-covid-teaches-doctors-about-relationship-viruses-cancer?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">Los Angeles Times</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>The COVID vaccine cut major cardiovascular events by about 40%</b> with the benefit persisting for years. (<a class="link" href="https://www.washingtonpost.com/health/2026/06/16/covid-vaccine-linked-broad-protections-against-heart-conditions-study-finds?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">The Washington Post</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Residents living near data centers are suing </b>over relentless low-frequency noise that’s disrupting their sleep and health. (<a class="link" href="https://www.nytimes.com/2026/06/17/us/data-centers-noise-pollution.html?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">The New York Times</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do:</b></p><p class="paragraph" style="text-align:left;">Become a research <b>volunteer for Alzheimer’s studies</b>, supporting the same kind of long-term cohort science that made the cancer breakthrough possible (<a class="link" href="https://www.whatcanido.earth/action/knight-alzheimer-disease-research-center/?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;">Donate to <b>Cycle for Survival</b> to fund rare cancer research at Memorial Sloan Kettering (<a class="link" href="https://www.whatcanido.earth/action/cycle-for-survival/?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><h4 class="heading" style="text-align:left;" id="vaccinating-wild-animals">🍃 <b>Food & Water & Ecosystems: </b></h4><ul><li><p class="paragraph" style="text-align:left;"><b>Researchers are vaccinating wild animals</b> to protect both human health and endangered species (<a class="link" href="https://worksinprogress.co/issue/why-we-should-vaccinate-wild-animals/?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">Works in Progress</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Scientists mapped Earth’s underground fungal networks at global scale</b> for the first time, finding they store four to six times as much carbon as all humans combined, and grasslands are the densest hotspots. (<a class="link" href="https://www.nytimes.com/2026/06/11/science/ecology-mycorrhizal-fungus.html?campaign_id=34&emc=edit_sc_20260616&instance_id=177267&nl=science-times&regi_id=35684228&segment_id=221590&user_id=3e565dc4465effe78c1805d37e784370&utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">The New York Times</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>US tomato prices rose about 40% between January and April, </b>driven by a Florida freeze and weather disruptions in Mexico. (<a class="link" href="https://www.bloomberg.com/news/newsletters/2026-06-15/why-us-tomatoes-are-set-to-be-more-expensive-this-summer?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">Bloomberg</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do:</b></p><p class="paragraph" style="text-align:left;">🌍️ Support the <b>Against Malaria Foundation,</b> where every donation directly funds bed nets (a reminder that the same kind of low-cost, high-impact prevention tools used in wild animal vaccination programs save human lives too) (<a class="link" href="https://www.whatcanido.earth/action/against-malaria-foundation/?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;">🌍️ Use<b> Climate Trace</b> to see exactly where greenhouse gas emissions are coming from in your area (food prices are downstream of exactly this) (<a class="link" href="https://www.whatcanido.earth/action/climate-trace/?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><h4 class="heading" style="text-align:left;" id="the-uk-bans-social-for-youth">👩‍💻 <b>Beep Boop:</b></h4><ul><li><p class="paragraph" style="text-align:left;">🌎️ <b>The UK has launched a sweeping social media ban for under-16s,</b> going further than Australia by including gaming and livestreaming platforms. (<a class="link" href="https://www.reuters.com/business/media-telecom/britain-expected-set-out-under-16s-social-media-restrictions-2026-06-14/?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">Reuters</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>AI “nudify” apps have made deepfake abuse</b> a widespread new form of bullying among teens, and laws meant to address it are lagging badly behind the technology. (<a class="link" href="https://www.wsj.com/tech/ai-deepfake-nudes-bullying-school-d242b8d4?st=LWUjEG&reflink=desktopwebshare_permalink&utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">The Wall Street Journal</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>AI tools built to predict human behavior risk</b> shaping the very behavior they’re forecasting, raising deep questions about free will and algorithmic feedback loops. (<a class="link" href="https://www.npr.org/2026/06/12/nx-s1-5812555/the-risks-of-relying-on-ai-to-predict-human-behavior?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">NPR</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>An experiment testing “AI councils” found that </b>when multiple AI models deliberate together, consensus processes drop about three-quarters of genuinely good ideas raised by only one model, which is the same groupthink problem that plagues human committees. (<a class="link" href="https://www.exponentialview.co/p/is-ai-immune-to-groupthink?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">Exponential View</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do:</b></p><p class="paragraph" style="text-align:left;">Support the <b>Electronic Frontier Foundation</b>, which fights for digital privacy and free expression through litigation and policy (<a class="link" href="https://www.whatcanido.earth/action/electronic-frontier-foundation/?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;">Read this guide on <b>how to combat misinformation</b> as AI deepfakes get harder to spot (<a class="link" href="https://www.whatcanido.earth/action/how-to-combat-misinformation/?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><hr class="content_break"><p class="paragraph" style="text-align:left;">📈 <b>Last week’s most popular Action Step was</b> using the air quality sensors from<a class="link" href="https://www.whatcanido.earth/action/purple-air-quality-sensors?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow"> Purple Air </a>to monitor air quality in your community.</p><p class="paragraph" style="text-align:left;">👉 NEW: Find every action recommended in <i>It’s Called Science.</i> <a class="link" href="https://www.whatcanido.earth/results/?tags=it-s-called-science&utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">right here</a>.</p><p class="paragraph" style="text-align:left;">🌎️ = <i>Global news/action steps</i></p><p class="paragraph" style="text-align:left;"></p><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 1.0px 20.0px 1.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ebf645f3-931f-4ed8-b04b-e63f8dd14490/What_the_What_v1.3_draft.png?t=1712599096"/></div><p class="paragraph" style="text-align:left;"><b>Aging in place</b></p><div class="embed"><a class="embed__url" href="https://www.economist.com/interactive/united-states/2026/06/11/americas-suburbs-are-growing-old-fast?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank"><div class="embed__content"><p class="embed__title"> America’s suburbs are growing old fast </p><p class="embed__description"> Between 2000 and 2024, the number of elderly residents living in suburban U.S. counties more than doubled </p><p class="embed__link"> www.economist.com/interactive/united-states/2026/06/11/americas-suburbs-are-growing-old-fast </p></div><img class="embed__image embed__image--right" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/0abf93c0-e174-4670-9edd-749501ada8fc/Screenshot_2026-06-22_111742.png?t=1782152279"/></a></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff76e013-013d-4a84-95f8-4c2b363c463f/2025_INI_TMIQ_Email_Header_A.jpg?t=1740519151"/></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/673f2952-6d7b-4ec6-b519-b2345c6e88ac/218_TMIQ__JUNIOR_EZEONU_Email_Header.png?t=1781803689"/></div><p class="paragraph" style="text-align:left;"><span style="font-size:16px;"><b>Today we&#39;re gonna talk about Texas.</b></span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">For a decade, maybe 100 years, we&#39;ve heard over and over, this is the year we flip Texas. Sometimes we get closer, sometimes we get much further away. </span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">But as much as I&#39;m excited about a candidate like James Talarico, I am always more interested in the people standing up to run in their communities at the state and local level.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">So today, I&#39;m going to introduce you to</span><span style="font-size:16px;"><b> Junior Ezeonu</b></span><span style="font-size:16px;">. </span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">You all have asked for more examples of people fighting for progress you can actually see and touch and feel. And in this batch of conversations, another one in partnership with our best friends at </span><span style="font-size:16px;"><b>Run For Something</b></span><span style="font-size:16px;">, we&#39;re giving you exactly what you asked for.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">And my friends, that&#39;s exactly who Junior is. I can&#39;t wait for you to hear more about him.</span></p><p class="paragraph" style="text-align:center;">📖<i> Prefer to read? Get the transcript </i><i><a class="link" href="https://www.importantnotimportant.com/podcast/s/the_most_important_question/run_to_flip_your_state?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">here</a></i><i>.</i></p><p class="paragraph" style="text-align:center;">▶️<i> Or watch the full episode on </i><i><a class="link" href="https://www.youtube.com/watch?v=Dr6ra9_GWTY&utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">YouTube</a></i><i>.</i></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://lnk.to/tmiq218_juniorezeonu?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem"><span class="button__text" style=""><i>Listen now</i></span></a></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/87f042bc-66d8-4604-bbc8-28c539fec478/LFAW__006_Kavin_Senapathy.png?t=1765485736"/></div><h4 class="heading" style="text-align:left;"><b>The biology of thinking differently</b></h4><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">This week in Life Finds A Way, writer </span><span style="font-size:16px;"><b>Kavin Senapathy </b></span><span style="font-size:16px;">explores how we think about neurodiversity when we take a step back and consider cognitive diversity in other species.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">While the neurodiversity paradigm emerged in the 1900s as a human-centered concept rooted in social justice, the biological reality it describes isn’t uniquely human at all. From crows to bees, cognitive diversity is standard in social species.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">At a time when deficit-based thinking about autism and neurodivergence is the norm, and where systems are designed for the neurotypical, understanding neurodiversity as a part of biodiversity reframes the entire conversation.</span></p><p class="paragraph" style="text-align:center;">▶️<i> Watch Life Finds A Way on </i><i><a class="link" href="https://www.youtube.com/playlist?list=PLSfAD4O-rQf0M7I77uOFlJSc6t-d_pKOJ&utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">YouTube</a></i><i>.</i></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/p/the-biology-of-thinking-differently?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem"><span class="button__text" style=""> Read on </span></a></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a7857b0c-358e-4e02-a195-ed18884318de/Screen-Shot-2023-12-19-at-2.31.16-PM-1.png?t=1756826376"/></div><h4 class="heading" style="text-align:left;"><b>An exclusive interview with Star Trek science advisor Erin MacDonald</b></h4><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">Season 2 of </span><span style="font-size:16px;"><i>Star Trek: Strange New Worlds </i></span><span style="font-size:16px;">goes boldly in many new directions for the series. But its most audacious moment isn&#39;t when </span><span style="font-size:16px;"><b><a class="link" href="https://en.wikipedia.org/wiki/List_of_Star_Trek_aliens?ref=sciof.fi&utm_campaign=an-exclusive-interview-with-star-trek-science-advisor-erin-macdonald&utm_medium=email&utm_source=sb-ini#Illyrian" target="_blank" rel="noopener noreferrer nofollow" style="color: #000000">Illyrian</a></b></span><span style="font-size:16px;"> civil rights attorney Neera Ketoul calls out Starfleet&#39;s hypocrisy for discriminating against genetically modified people, or even when two lower deckers from the USS Cerritos stumble into the live-action universe of </span><span style="font-size:16px;"><i>Strange New Worlds</i></span><span style="font-size:16px;">. It&#39;s when Uhura broadcasts a song into a fold of subspace, accidentally generating an &quot;improbability field&quot; that traps the ship in an alternative reality where everyone is forced to express themselves through music.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">That is the surprisingly thought-out explanation for </span><span style="font-size:16px;"><i>Subspace Rhapsody</i></span><span style="font-size:16px;"><span style="text-decoration:underline;">,</span></span><span style="font-size:16px;"> </span><span style="font-size:16px;"><i>Star Trek</i></span><span style="font-size:16px;">&#39;s very first musical episode, in which the crew of the USS Enterprise must figure out how to close the improbability field before disaster ensues. As Spock and Uhura attempt to analyze the phenomenon, they and other members of the crew begin spontaneously breaking into song, leading to embarrassing and character-revealing moments as the rules of the musical universe force them to divulge their innermost feelings. It could have gone off the rails quickly. But the episode manages to tell an entertaining, and very Trek-y, story about a crew trying to regain control of their ship after encountering an unexplained space anomaly. And the musical performances are pretty damn impressive, too.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">The fact that this episode </span><span style="font-size:16px;"><i>didn&#39;t</i></span><span style="font-size:16px;"> feel like a gimmick is largely thanks to the input of Erin MacDonald, </span><span style="font-size:16px;"><i>Star Trek</i></span><span style="font-size:16px;">&#39;s resident science advisor, who consults on every series currently in the works.</span></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/p/an-exclusive-interview-with-star-trek-science-advisor-erin-macdonald?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem"><span class="button__text" style=""> Read it </span></a></div></div><div class="section" style="background-color:#EFFAFF;margin:20.0px 0.0px 20.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;">💌 <b>Loved this issue of It’s Called Science? </b></p><p class="paragraph" style="text-align:left;"><b>Check out what else we make </b>(or take it easy on the emails, we get it) right in your <a class="link" href="{{subscriber_preferences_url}}" target="_blank" rel="noopener noreferrer nofollow">Subscriber Preferences</a>.</p></div><div class="section" style="background-color:#EFFAFF;border-color:#222222;border-radius:10px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 5.0px 20.0px 5.0px;"><p class="paragraph" style="text-align:center;">🤝<b> Thanks for reading. </b><span style="color:#222222;"><b>Here’s how we can help you directly:</b></span></p><p class="paragraph" style="text-align:left;">☎️<span style="color:#222222;"> </span><span style="color:#222222;"><span style="text-decoration:underline;"><a class="link" href="https://www.importantnotimportant.com/c/call-me?utm_source=sb-ini&utm_medium=email&utm_campaign=suburbia-s-empty-nest-problem" target="_blank" rel="noopener noreferrer nofollow">Work with Quinn 1:1</a></span></span><span style="color:#222222;"> (slots are extremely limited) - book time to talk climate strategy, investing, or anything else.</span></p><p class="paragraph" style="text-align:left;">🎯 <span style="color:#222222;"><a class="link" href="https://www.importantnotimportant.com/c/sponsors?utm_medium=email&utm_source=ini&utm_campaign=footer" target="_blank" rel="noopener noreferrer nofollow">Sponsor</a></span><span style="color:#222222;"><b><a class="link" href="https://www.importantnotimportant.com/c/sponsors?utm_medium=email&utm_source=ini&utm_campaign=footer" target="_blank" rel="noopener noreferrer nofollow"> </a></b></span><span style="color:#222222;"><b>Important, Not Important </b></span><span style="color:#222222;">- reach </span><b>{{active_subscriber_count}}</b><span style="color:#222222;"> (and counting) sustainably-minded consumers across our newsletters, web, and audio.</span></p></div><p class="paragraph" style="text-align:left;"></p><div style="border-top:2px solid #272A2F1A;padding:15px;"><p id="b-2f8f85bd-b004-4ad0-b884-f19f4e6882e5"><span style="font-variant-numeric:tabular-nums;text-decoration:underline;text-underline-offset:2px;">1</span>&nbsp; </p></div></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=1ee295ef-bced-4790-b80a-f8b27979875e&utm_medium=post_rss&utm_source=important_not_important">Powered by beehiiv</a></div></div>
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  <title>Your body, your call</title>
  <description>The fight for bodily autonomy four years after Dobbs</description>
      <enclosure url="https://images.unsplash.com/photo-1694975949816-9de04d0c16d3?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw0fHxib2RpbHklMjBhdXRvbm9teXxlbnwwfHx8fDE3ODE3MTg0NTJ8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080&amp;utm_source=beehiiv&amp;utm_medium=referral"/>
  <link>https://www.importantnotimportant.com/p/your-body-your-call</link>
  <guid isPermaLink="true">https://www.importantnotimportant.com/p/your-body-your-call</guid>
  <pubDate>Wed, 17 Jun 2026 17:52:44 +0000</pubDate>
  <atom:published>2026-06-17T17:52:44Z</atom:published>
    <dc:creator>Willow Beck</dc:creator>
    <category><![CDATA[Wcid Weekly]]></category>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><div class="section" style="background-color:#effaff;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7099c1a5-1e11-4f72-aec2-ee5498c890b6/WCID_email_header_1.png?t=1727016386"/></div></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><p class="paragraph" style="text-align:left;"><b>Happy Hump Day, Shit Givers. </b></p><p class="paragraph" style="text-align:left;">In about a week, it’ll be 4 years since <i>Dobbs </i>overturned <i>Roe </i>and handed abortion access back to the states. In practice, that has meant 50 different answers to the question of whether you get to decide what happens to your own body. For some of you, the answer probably hasn’t changed much, but for others it definitely has.</p><p class="paragraph" style="text-align:left;">And to be clear: this isn’t a “women’s issue” you get to opt out of it if doesn’t apply to you right now. Bodily autonomy is the principle that your own medical decisions belong to you. The same legal reasoning that strips abortion access has already been floated for contraception, IVF, and gender-affirming care (which is also much broader than many people initially assume). </p><p class="paragraph" style="text-align:left;">Maybe today, it’s not your body on the line. That’s exactly why it’s worth defending now, while you still have the bandwidth to fight for someone else’s. </p><p class="paragraph" style="text-align:left;">Bodily autonomy is whether the nearest clinic is down the street or a 12-hour drive away, whether contraception is covered or restricted, whether the data from your period-tracking app could someday be used against you.</p><p class="paragraph" style="text-align:left;">So let’s get to the funding, advocacy, and education we need to fill that gap between “legal” and “accessible.”</p><p class="paragraph" style="text-align:left;">Let’s go.</p><p class="paragraph" style="text-align:left;">— Willow</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="The beautiful gauge cluster of the 350Z Z33" class="image__image" style="" src="https://images.unsplash.com/photo-1604432264352-54fdecccf881?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw1fHxoYW5kJTIwb24lMjBzdGVlcmluZyUyMHdoZWVsfGVufDB8fHx8MTc4MTcxNzkyOXww&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@rob_s?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Rob Scholten on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="help-carry-the-load">Help carry the load</h2><h4 class="heading" style="text-align:left;" id="positions-abortion-legal-and-access">Positions: Abortion legal and accessible in all states, No abortion waiting periods</h4><p class="paragraph" style="text-align:left;">Since <i>Dobbs</i>, people in ban states have been traveling further for care than ever, often hundreds of miles, into neighboring states whose clinics and funds are now stretched thin covering out-of-state patients. Supporting these funds means supporting the receiving end of that pipeline. These five are among the highest-rated abortion funds out there.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;"><b>Chicago Abortion Fund </b>— supporting abortion access across the Midwest with funding and real care (<a class="link" href="https://www.whatcanido.earth/action/chicago-abortion-fund/?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Wisconsin Abortion Fund </b>— over 50 years of on-the-ground impact in Wisconsin (<a class="link" href="https://www.whatcanido.earth/action/wisconsin-abortion-fund?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Abortion Fund of Maryland </b>— Funding access for anyone traveling to or within Maryland (<a class="link" href="https://www.whatcanido.earth/action/abortion-fund-of-maryland?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Blue Ridge Abortion Fund</b> — Making abortion care affordable across Virginia (<a class="link" href="https://www.whatcanido.earth/action/blue-ridge-abortion-fund/?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>DC Abortion Fund</b> — Mutual aid for abortion access in Washington, D.C. (<a class="link" href="https://www.whatcanido.earth/action/dc-abortion-fund/?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><p class="paragraph" style="text-align:left;">👉️ Don’t see your state? <a class="link" href="https://www.whatcanido.earth/results/?verbs=donate&nouns=reproductive-rights&utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">Find your local abortion fund here.</a></p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="Where I’ve been" class="image__image" style="" src="https://images.unsplash.com/photo-1515861209048-dae6a1e1ed56?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwzfHxtYXAlMjBvZiUyMFVTfGVufDB8fHx8MTc4MTcxNzk5N3ww&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@joey_csunyo?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Joey Csunyo on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>The National Backbone</b></h2><h4 class="heading" style="text-align:left;" id="positions-abortion-legal-and-access">Positions: Abortion legal and accessible in all states, Medication abortion access preserved</h4><p class="paragraph" style="text-align:left;">If you’d rather your dollars go wherever the need is greatest, or you want to support the system behind the system, these national orgs have you covered.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;"><b>National Network of Abortion Funds</b> — The umbrella org that channels support to local funds across the country (<a class="link" href="https://www.whatcanido.earth/action/national-network-of-abortion-funds/?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Keep Our Clinics</b> — Defending independent abortion clinics nationwide, the physical infrastructure of access (<a class="link" href="https://www.whatcanido.earth/action/keep-our-clinics/?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>The Brigid Alliance </b>— Covers the travel logistics for people forced to leave their state for care (<a class="link" href="https://www.whatcanido.earth/action/the-brigid-alliance/?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Plan C </b>— Supporting access to abortion pills by mail in all 50 states, including where clinics no longer exist (<a class="link" href="https://www.whatcanido.earth/action/plan-c/?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Physicians for Reproductive Health</b> — Backing the doctors defending abortion access through advocacy and policy work (<a class="link" href="https://www.whatcanido.earth/action/physicians-for-reproductive-health/?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="Two open books" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://images.unsplash.com/photo-1456513080510-7bf3a84b82f8?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwzfHxzdHVkeWluZ3xlbnwwfHx8fDE3ODE3MTgxOTd8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@aaronburden?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Aaron Burden on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>Know the Landscape</b></h2><h4 class="heading" style="text-align:left;" id="positions-clinic-buffer-zones-prote">Positions: Clinic buffer zones protected</h4><p class="paragraph" style="text-align:left;">Staying informed is its own kind of action. It’s how you know where the next fight is, and where your support matters most.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;"><b>Abortion State Policy Trends</b> — Guttmacher’s full breakdown of how state abortion policy shifted in 2025 (<a class="link" href="https://www.whatcanido.earth/action/abortion-state-policy-trends/?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Guttmacher Institute </b>— The research backbone behind nearly every reproductive rights statistic you’ve seen (<a class="link" href="https://www.whatcanido.earth/action/guttmacher-institute/?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Become an Abortion-Clinic Escort </b>— What it actually takes to safely walk patients into a clinic, and how to sign up (<a class="link" href="https://www.whatcanido.earth/action/become-an-abortion-clinic-escort/?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Abortion Positivity Project </b>— Unlearning the stigmatizing language that shapes how we talk (and think) about abortion (<a class="link" href="https://www.whatcanido.earth/action/abortion-positivity-project/?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://images.unsplash.com/photo-1724754609118-2a076792fc7a?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw0fHxwZXJpb2QlMjB0cmFja2luZyUyMGFwcHxlbnwwfHx8fDE3ODE3MTgyNjd8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@getswello?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Swello on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>What’s next on the chopping block</b></h2><h4 class="heading" style="text-align:left;" id="positions-contraception-access-prot">Positions: Contraception access protected, IVF access protected</h4><p class="paragraph" style="text-align:left;">Bodily autonomy is bigger than one procedure. It’s also contraception access, the federal law that could lock these rights in for good, and the digital trail that can put people at risk simply for seeking care.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;"><b>Women’s Health Protection Act</b> — Tell Congress to codify abortion rights into federal law (<a class="link" href="https://www.whatcanido.earth/action/women-s-health-protection-act/?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Protect Reproductive Health Data</b> — Tell senators to support privacy protections so reproductive health data can’t be weaponized (<a class="link" href="https://www.whatcanido.earth/action/protect-reproductive-health-data/?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>Birth Control Center</b> — Harvard’s tool for finding the contraception method that’s actually right for your body (<a class="link" href="https://www.whatcanido.earth/action/birth-control-center/?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p></li><li><p class="paragraph" style="text-align:left;"><b>adyn </b>— Personalized, science-backed birth control recommendations (<a class="link" href="https://www.whatcanido.earth/action/adyn/?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><p class="paragraph" style="text-align:left;"></p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><p class="paragraph" style="text-align:left;">That’s it for this week. Fund a clinic, call a senator, or just send this to someone who needs to see it.</p><p class="paragraph" style="text-align:left;">Thank you — as always — for giving a shit.</p><p class="paragraph" style="text-align:left;">— Willow</p><p class="paragraph" style="text-align:left;"><i>PS. Is there something in particular you want to take action on, but don’t know where to start? Reply to this email, and if it fits into our scope, we’ll build a newsletter issue around it.</i></p><div class="section" style="background-color:transparent;border-color:#70b1c9;border-radius:20px;border-style:solid;border-width:1px;margin:15.0px 20.0px 15.0px 20.0px;padding:10.0px 0.0px 10.0px 0.0px;"></div><div class="section" style="background-color:#EFFAFF;margin:20.0px 0.0px 20.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;">💌 <b>Loved this issue of WCID Weekly? </b></p><p class="paragraph" style="text-align:left;"><b>Check out what else we make </b>(or take it easy on the emails, we get it) right in your <a class="link" href="{{subscriber_preferences_url}}" target="_blank" rel="noopener noreferrer nofollow">Subscriber Preferences</a>. 👈</p></div><div class="section" style="background-color:#EFFAFF;margin:25.0px 0.0px 25.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b240a5bd-e5f3-4e32-bd06-f9666679b4e9/Join_the_Important_Membership_header.png?t=1744685796"/></div><p class="paragraph" style="text-align:left;"><b>We’re 100% independent and proudly supported by readers like you. </b></p><p class="paragraph" style="text-align:left;">Members get a 30 day free trial to:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Ad-free</b> everything</p></li><li><p class="paragraph" style="text-align:left;"><b>Your </b><b><a class="link" href="https://www.whatcanido.earth/?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">What Can I Do?</a></b><b> profile:</b> save & favorite your action steps, connect with other Shit Givers</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">Vibe Check</a></b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">:</a> Our news homepage, curated daily just for you. Never doomscroll again, thx</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Seriously%3F?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">Seriously?</a></b><b>: </b>The frameworks, models, history, and pop culture we use to understand what’s happening now and next</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Half-Baked?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">Half Baked</a></b><b>: </b>Weekly briefs to help you think and act on specific, timely issues as they happen</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Not%20Important?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call" target="_blank" rel="noopener noreferrer nofollow">Not Important</a></b><b>:</b> My favorite books, art, movies, music, apps, and more that have <i>nothing</i> to do with the jet stream slowing down</p></li><li><p class="paragraph" style="text-align:left;"><b>Lifetime thanks</b> for directly supporting our work</p></li></ul><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=your-body-your-call"><span class="button__text" style=""> Start 30 day free trial </span></a></div><p class="paragraph" style="text-align:left;"></p></div></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=52bd33a3-e17b-46e8-84d9-2b68c796a62f&utm_medium=post_rss&utm_source=important_not_important">Powered by beehiiv</a></div></div>
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  <title>Show your work</title>
  <description>Plus: World Cup heat, editing embryos, and no-cost child care</description>
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  <link>https://www.importantnotimportant.com/p/show-your-work</link>
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  <pubDate>Mon, 15 Jun 2026 18:47:15 +0000</pubDate>
  <atom:published>2026-06-15T18:47:15Z</atom:published>
    <dc:creator>Willow Beck</dc:creator>
    <category><![CDATA[It&#39;s Called Science.]]></category>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><div class="section" style="background-color:transparent;margin:0.0px 10.0px 0.0px 10.0px;padding:0.0px 0.0px 0.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cd1c16d4-325d-4742-afb1-8a4a3c3e4fec/2024_INI_ICS_Email_Header_Free_Edition-2.png?t=1726765064"/></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 1.0px 20.0px 1.0px;"><p class="paragraph" style="text-align:left;"><b>Welcome to the week.</b></p><p class="paragraph" style="text-align:left;">Before we get into it, a quick plug for our new podcast <a class="link" href="https://www.importantnotimportant.com/podcasts/its-called-reality?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">It’s Called Reality</a>. It just launched last week, and it’s exactly what it sounds like: we watch reality TV, we notice things, and somehow it always connects back to the stuff that actually matters. </p><p class="paragraph" style="text-align:left;">Our first two episodes are out now: an intro to the show and a deep dive into <i>Survivor 50</i>. Come for the strategy, stay because you give a shit!</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://lnk.to/itscalledreality?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work"><span class="button__text" style=""> Listen to It’s Called Reality here </span></a></div><p class="paragraph" style="text-align:left;">Ok, let’s get to what you’re here for!</p><h2 class="heading" style="text-align:left;">This Week</h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#more-on-heat-the-world-cup" rel="noopener noreferrer nofollow">⚡️More on heat & the World Cup</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#smog-in-la" rel="noopener noreferrer nofollow"> 🦠Smog in LA</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#a-flesheating-parasite" rel="noopener noreferrer nofollow"> 💦A flesh-eating parasite!</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#a-more-efficient-grid" rel="noopener noreferrer nofollow"> 👩‍💻A more efficient grid</a></p></li></ul><p class="paragraph" style="text-align:left;">And more.</p><p class="paragraph" style="text-align:left;">Have a great week,</p><p class="paragraph" style="text-align:left;">— Willow</p></div><div class="section" style="background-color:transparent;margin:25.0px 0.0px 25.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>{{active_subscriber_count}}+</b> people who give a shit got this post in their email, for free.</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/subscribe?utm_medium=web&utm_source=newsletter&utm_campaign=newsletterintro"><span class="button__text" style=""> Join up </span></a></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:10.0px 15.0px 10.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h2 class="heading" style="text-align:left;"><b>🙋‍♀️ Vote!</b></h2><p class="paragraph" style="text-align:left;"></p></div><h3 class="heading" style="text-align:left;" id="become-an-ai-expert-in-just-5-minut">Become An AI Expert In Just 5 Minutes</h3><div class="image"><a class="image__link" href="https://subscribe.thedeepview.com/?utm_campaign={{publication_alphanumeric_id}}&utm_source=beehiiv&utm_medium=newsletter&_bhiiv=opp_ff2933bf-5166-4f75-b0d5-960254a3ed7b_12ba3285&bhcl_id=e23cab94-8f1d-431e-8bf5-d549704f71a8_{{subscriber_id}}_{{email_address_id}}" rel="noopener" target="_blank"><img class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/92c7ce90-e2c8-4d1a-a474-b31fa3759647/Vintage_11.png?t=1757641001"/></a></div><p class="paragraph" style="text-align:left;">If you’re a decision maker at your company, you need to be on the bleeding edge of, well, everything. But before you go signing up for seminars, conferences, lunch ‘n learns, and all that jazz, just know there’s a far better (and simpler) way: <a class="link" href="https://subscribe.thedeepview.com/?utm_campaign={{publication_alphanumeric_id}}&utm_source=beehiiv&utm_medium=newsletter&_bhiiv=opp_ff2933bf-5166-4f75-b0d5-960254a3ed7b_12ba3285&bhcl_id=e23cab94-8f1d-431e-8bf5-d549704f71a8_{{subscriber_id}}_{{email_address_id}}" target="_blank" rel="noopener noreferrer nofollow">Subscribing to The Deep View.</a></p><p class="paragraph" style="text-align:left;">This daily newsletter condenses everything you need to know about the <a class="link" href="https://subscribe.thedeepview.com/?utm_campaign={{publication_alphanumeric_id}}&utm_source=beehiiv&utm_medium=newsletter&_bhiiv=opp_ff2933bf-5166-4f75-b0d5-960254a3ed7b_12ba3285&bhcl_id=e23cab94-8f1d-431e-8bf5-d549704f71a8_{{subscriber_id}}_{{email_address_id}}" target="_blank" rel="noopener noreferrer nofollow">latest and greatest AI developments</a> into a 5-minute read. Squeeze it into your morning coffee break and before you know it, you’ll be an expert too. </p><p class="paragraph" style="text-align:left;"><a class="link" href="https://subscribe.thedeepview.com/?utm_campaign={{publication_alphanumeric_id}}&utm_source=beehiiv&utm_medium=newsletter&_bhiiv=opp_ff2933bf-5166-4f75-b0d5-960254a3ed7b_12ba3285&bhcl_id=e23cab94-8f1d-431e-8bf5-d549704f71a8_{{subscriber_id}}_{{email_address_id}}" target="_blank" rel="noopener noreferrer nofollow">Subscribe right here</a>. It’s totally free, wildly informative, and trusted by 600,000+ readers at Google, Meta, Microsoft, and beyond.</p><div class="section" style="background-color:#EFFAFF;margin:25.0px 0.0px 25.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><h2 class="heading" style="text-align:left;"><br>🤝 <b>Become an Important Member</b></h2><p class="paragraph" style="text-align:left;"><b>We’re 100% independent and proudly supported by readers like you. </b></p><p class="paragraph" style="text-align:left;">Members get a 30 day free trial to:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Ad-free</b> everything</p></li><li><p class="paragraph" style="text-align:left;"><b>Your </b><a class="link" href="https://www.whatcanido.earth/?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow"><b>What Can I Do?</b></a><b> profile:</b> get and keep track of personalized action steps, connect with other Shit Givers</p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow"><b>Vibe Check</b></a><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">:</a> Our news homepage, curated daily just for you. Never doomscroll again, thx</p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.importantnotimportant.com/t/Seriously%3F?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow"><b>Seriously?</b></a><b>: </b>The frameworks, models, history, and pop culture we use to understand what’s happening now and next</p></li><li><p class="paragraph" style="text-align:left;"><b>Half Baked: </b>Weekly briefs to help you think and act on specific, timely issues as they happen</p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.importantnotimportant.com/t/Not%20Important?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow"><b>Not Important</b></a><b>:</b> My favorite books, art, movies, music, apps, and more that have <i>nothing</i> to do with the jet stream slowing down</p></li><li><p class="paragraph" style="text-align:left;"><b>Lifetime thanks</b> for directly supporting our work</p></li></ul><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work"><span class="button__text" style=""> Start 30 day free trial </span></a></div><p class="paragraph" style="text-align:left;"></p></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4a7c83d4-b842-4aa5-9f6d-eb757091fe86/INI_Logo_The_News_email_brain_PNG.png?t=1725559596"/></div><h4 class="heading" style="text-align:left;" id="more-on-heat-the-world-cup"><b>⚡️ Climate change:</b></h4><ul><li><p class="paragraph" style="text-align:left;"><b>More World Cup news: </b>at least half of matches face performance-impairing heat conditions (<a class="link" href="https://www.nytimes.com/athletic/7344296/2026/06/10/world-cup-weather-heat/?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">The Athletic</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>And Seattle’s heat-dome preparedness exercise revealed serious gaps</b> in emergency response capacity just weeks before 750,000 visitors arrive for the World Cup. (<a class="link" href="https://heatmap.news/climate/world-cup-heat-disaster?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">HEATMAP</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌏️ <b>Extreme heat is already cutting into India’s economic growth, </b>with millions of informal workers bearing the worst of it. (<a class="link" href="https://www.bloomberg.com/news/newsletters/2026-06-12/extreme-heat-is-already-stifling-economic-growth-in-india?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">Bloomberg</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌎️<b> Declassified Pentagon and State Department documents </b>show the US government war-gamed exactly this moment: El Niño disrupting food systems, heat destabilizing economies, and political fissures widening. Meanwhile, Trump is dismantling the monitoring infrastructure those same documents said we’d need. (<a class="link" href="https://nsarchive.gwu.edu/briefing-book/climate-change-transparency-project/2026-05-27/climate-security-threat-pentagon-war?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">National Security Archive</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do:</b> Tell your lawmakers to protect workers from extreme heat via the <b>Heat Illness & Fatality Prevention Act</b> (<a class="link" href="https://www.whatcanido.earth/action/asuncin-valdivia-heat-illness-and-fatality-prevention-act/?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">go</a>). And use 🌍️ <b>CTrees </b>to track forest carbon anywhere on the planet as El Niño fire risks grow (<a class="link" href="https://www.whatcanido.earth/action/ctrees/?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><h4 class="heading" style="text-align:left;" id="smog-in-la">🦠 <b>Health & Bio:</b></h4><ul><li><p class="paragraph" style="text-align:left;"><b>Southern California had its smoggiest first five months in over a decade,</b> with 39 unhealthy air days driven by record early heat waves converting exhaust into ozone. (<a class="link" href="https://www.latimes.com/environment/story/2026-06-06/la-region-begins-year-with-smoggiest-first-5-months-in-decade?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">LA Times</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Columbia scientists used base editing to precisely alter genes</b> in human embryos, sparking an ethics debate about where medicine ends and designer babies begin. (<a class="link" href="https://www.nytimes.com/2026/06/11/science/base-editing-embryos-debate.html?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">The New York Times</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>New Mexico became the first state to offer no-cost child care </b>to all families regardless of income, with a model other states are watching closely. (<a class="link" href="https://www.governing.com/management-and-administration/new-mexicos-game-changing-approach-to-child-care-affordability?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">Governing</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>As tens of millions of people take GLP-1 drugs like Ozempic,</b> real-world data is revealing unexpected effects like muscle loss in older adults, emotional flattening, and nutritional deficiencies. (<a class="link" href="https://www.nytimes.com/2026/06/08/well/glp1-drugs-weight-loss.html?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">The New York Times</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do: </b>Tell Congress to<b> cap child care fees and expand access</b>, because what New Mexico has figured out should be available everywhere (<a class="link" href="https://www.whatcanido.earth/action/child-care-for-every-community-act/?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">go</a>). Track what’s in the air around you with a <b>Purple Air</b> quality sensor (<a class="link" href="https://www.whatcanido.earth/action/purple-air-quality-sensors/?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><h4 class="heading" style="text-align:left;" id="a-flesheating-parasite">💦 <b>Food & Water: </b></h4><ul><li><p class="paragraph" style="text-align:left;"><b>The New World screwworm </b>— a flesh-eating parasite that was eradicated from the US decades ago — has been detected in a Texas calf near the Mexican border 🙃 (<a class="link" href="https://www.latimes.com/california/story/2026-06-06/flesh-eating-screwworms-are-re-invading-u-s-are-ca-cattle-at-risk?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">LA Times</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>As climate change threatens coffee yields,</b> researchers are racing to scale climate-resilient alternatives and hybrids (<a class="link" href="https://news.mongabay.com/short-article/2026/06/the-search-for-climate-resilient-coffee-diversifying-beyond-arabica-and-robusta/?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">Mongabay</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Data center water use is real but misunderstood.</b> The actual threat is hyper-local, concentrated in drought-prone communities while Big Tech keeps consumption data private. (<a class="link" href="https://heatmap.news/plus/the-fight/spotlight/ai-data-centers-water-usage?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">HEATMAP</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do: </b>Learn how extreme weather is already impacting food production worldwide with 🌏️ <b>Carbon Brief’s</b> interactive tool (<a class="link" href="https://www.whatcanido.earth/action/extreme-weather-and-crops/?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">go</a>). Support 🌎️ <b>Circle of Blue’s </b>award-winning nonprofit journalism reporting on the frontlines of water, food, and climate crises (<a class="link" href="https://www.whatcanido.earth/action/circle-of-blue/?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><h4 class="heading" style="text-align:left;" id="a-more-efficient-grid">👩‍💻 <b>Beep Boop:</b></h4><ul><li><p class="paragraph" style="text-align:left;"><b>A software firm used by 95% of North American transmission operators</b> is proposing AI-enhanced dynamic line ratings that could increase grid capacity 10-20% without building a single new power line. (<a class="link" href="https://www.canarymedia.com/articles/transmission/software-firm-grid-enhancing-tech?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">Canary Media</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>States are losing billions subsidizing data center construction for facilities</b> that create fewer than 150 permanent jobs each, while Big Tech lobbies to keep the tax breaks in place. (<a class="link" href="https://popular.info/p/how-data-centers-are-blowing-a-hole?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">Popular Information</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Google DeepMind is funding $10 million in research </b>into what happens when millions of AI agents interact at scale, because nobody has studied this yet and the risks are unknown. (<a class="link" href="https://www.technologyreview.com/2026/06/11/1138794/google-deepmind-is-worried-about-what-happens-when-millions-of-agents-start-to-interact/?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">MIT Technology Review</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Internal documents from across 1,400+ school district lawsuits reveal</b> that Snapchat, Meta, TikTok, and YouTube deliberately targeted students during school hours, including killing safety features and paying teen ambassadors. (<a class="link" href="https://www.nytimes.com/2026/06/04/us/social-media-schools.html?smid=nytcore-ios-share&utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">The New York Times</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do: Support </b>🌏️ <b>Data & Society</b>, which studies the social implications of AI and proposes solutions, because someone needs to be thinking harder about this than the companies building it (<a class="link" href="https://www.whatcanido.earth/action/data-and-society/?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">go</a>). And share <b>The Tech Interactive</b> with a teacher or school board member. It has lessons for grades 4+ on AI strengths, limitations, and bias (<a class="link" href="https://www.whatcanido.earth/action/the-tech-interactive/?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><hr class="content_break"><p class="paragraph" style="text-align:left;"><b>Last week’s most popular Action Step was</b> finding the <a class="link" href="https://www.whatcanido.earth/action/compare-pfas-water-filter-options?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">best water filter</a> for PFAS “forever chemicals.”</p><p class="paragraph" style="text-align:left;">👉 NEW: Find every action recommended in <i>It’s Called Science.</i> <a class="link" href="https://www.whatcanido.earth/results/?tags=it-s-called-science&utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">right here</a>.</p><p class="paragraph" style="text-align:left;">🌎️ = <i>Global news/action steps</i></p><p class="paragraph" style="text-align:left;"></p><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 1.0px 20.0px 1.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ebf645f3-931f-4ed8-b04b-e63f8dd14490/What_the_What_v1.3_draft.png?t=1712599096"/></div><p class="paragraph" style="text-align:left;"><b>How evidence shows what really works</b></p><div class="embed"><a class="embed__url" href="https://erictopol.substack.com/p/what-constitutes-real-medical-evidence?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank"><div class="embed__content"><p class="embed__title"> Helen Pearson: What Constitutes Real Medical Evidence? </p><p class="embed__description"> A conversation with Helen Pearson on her new book BEYOND BELIEF </p><p class="embed__link"> Eric Topol </p></div><img class="embed__image embed__image--right" src="https://substackcdn.com/image/fetch/$s_!eExz!,w_1200,h_600,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-video.s3.amazonaws.com%2Fvideo_upload%2Fpost%2F195892207%2F15097a11-afd3-4d6e-b4cf-6f076638a689%2Ftranscoded-1779814602.png"/></a></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff76e013-013d-4a84-95f8-4c2b363c463f/2025_INI_TMIQ_Email_Header_A.jpg?t=1740519151"/></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ee356d49-2ca2-48ce-841d-5fadd297ebc0/217_TMIQ__Jackie_McGuire_Email_Header.png?t=1781286988"/></div><h4 class="heading" style="text-align:left;">Run for Working People (And Not For Data Centers)</h4><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">Today, we&#39;re gonna talk about data centers.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">Now, I know these things are a hot topic amid everything else: the heat, water, prices, lack of homes, lack of childcare, you name it. But we do need to speak out about them.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">So, who is the most qualified here to speak about them, and when necessary, against these just enormous data centers that are affecting the heat, the water, the prices, the lack of homes, and more?</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">In this second batch of conversations, in partnership with our best friends at </span><span style="font-size:16px;"><b>Run For Something</b></span><span style="font-size:16px;">, we&#39;re gonna give you exactly what you asked for.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">Today, we&#39;re gonna talk to an awesome candidate who is running for their town council, who is hellbent on attacking and helping people understand a huge issue in their own hometown.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">You and I are gonna find out together what they&#39;re working on and where they&#39;ve made progress, where they have struggled in their candidacy, and how their exact tactics and strategies might be transferable to other schools or towns or cities like yours around this fine country.</span></p><p class="paragraph" style="text-align:center;">📖<i> Prefer to read? Get the transcript </i><a class="link" href="https://www.importantnotimportant.com/podcast/s/the_most_important_question/run_for_working_people_and_not_for_data_centers?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow"><i>here</i></a><i>.</i></p><p class="paragraph" style="text-align:center;">▶️<i> Or watch the full episode on </i><a class="link" href="https://www.youtube.com/watch?v=TB8DbMWKAuc&utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow"><i>YouTube</i></a><i>.</i></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://lnk.to/tmiq217_jackiemcguire?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work"><span class="button__text" style=""> Listen now </span></a></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/10c566b3-a39f-4b41-918c-07898f432926/Copy_of_LFAW__005_Syris_Valentine.png?t=1762451567"/></div><h4 class="heading" style="text-align:left;">Winter is coming (and your body knows it)</h4><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">This week, guest writer </span><span style="font-size:16px;"><b>Syris Valentine </b></span><span style="font-size:16px;">dives into why our circadian rhythms are at odds with our economy, and what beavers, vervet monkeys, and deciduous trees can teach us about honoring winter’s rhythms instead of fighting them.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">While other species prepare for rest and social bonding, we keep plugging away at the same 9-5 schedule whether it’s June or January.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">Turns out our bodies didn’t get the memo that we’re supposed to ignore the seasons, and artificial lighting just isn’t cutting it.</span></p><p class="paragraph" style="text-align:center;">▶️<i> Watch Life Finds A Way on </i><i><a class="link" href="https://www.youtube.com/playlist?list=PLSfAD4O-rQf0M7I77uOFlJSc6t-d_pKOJ&utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">YouTube</a></i><i>.</i></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/p/winter-is-coming-and-your-body-knows-it?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work"><span class="button__text" style=""> Read on </span></a></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4a441de0-6ee5-42dd-8910-3eaa587dc3a2/The-Last-of-Us.png?t=1756826378"/><div class="image__source"><span class="image__source_text"><p>Screenshot from The Last of Us videogame, which inspired the now-airing HBO series. Credit: NaughtyDog</p></span></div></div><h4 class="heading" style="text-align:left;">An epidemiologist explains how science fiction has taught us—and misled us—about pandemics</h4><p class="paragraph" style="text-align:left;">If you asked a random scientist a question about zombies, they&#39;re likely to brush the undead monsters off as pure fantasy. </p><p class="paragraph" style="text-align:left;">Epidemiologist <b>Tara Smith,</b> however, will take your question seriously—and proceed to thoughtfully explain what the undead can teach us about infectious disease outbreaks and preparing for disasters. In fact, Smith recently taught an entire course on the subject at <b>Kent State University</b>, where she studies emerging infectious diseases.</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/p/an-epidemiologist-explains-how-science-fiction-has-taught-us-and-misled-us-about-pandemics?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work"><span class="button__text" style=""> Read it </span></a></div></div><div class="section" style="background-color:#EFFAFF;margin:20.0px 0.0px 20.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;">💌 <b>Loved this issue of It’s Called Science? </b></p><p class="paragraph" style="text-align:left;"><b>Check out what else we make </b>(or take it easy on the emails, we get it) right in your <a class="link" href="{{subscriber_preferences_url}}" target="_blank" rel="noopener noreferrer nofollow">Subscriber Preferences</a>.</p></div><div class="section" style="background-color:#EFFAFF;border-color:#222222;border-radius:10px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 5.0px 20.0px 5.0px;"><p class="paragraph" style="text-align:center;">🤝<b> Thanks for reading. </b><span style="color:#222222;"><b>Here’s how we can help you directly:</b></span></p><p class="paragraph" style="text-align:left;">☎️<span style="color:#222222;"> </span><span style="color:#222222;"><span style="text-decoration:underline;"><a class="link" href="https://www.importantnotimportant.com/c/call-me?utm_source=sb-ini&utm_medium=email&utm_campaign=show-your-work" target="_blank" rel="noopener noreferrer nofollow">Work with Quinn 1:1</a></span></span><span style="color:#222222;"> (slots are extremely limited) - book time to talk climate strategy, investing, or anything else.</span></p><p class="paragraph" style="text-align:left;">🎯 <span style="color:#222222;"><a class="link" href="https://www.importantnotimportant.com/c/sponsors?utm_medium=email&utm_source=ini&utm_campaign=footer" target="_blank" rel="noopener noreferrer nofollow">Sponsor</a></span><span style="color:#222222;"><a class="link" href="https://www.importantnotimportant.com/c/sponsors?utm_medium=email&utm_source=ini&utm_campaign=footer" target="_blank" rel="noopener noreferrer nofollow"><b> </b></a></span><span style="color:#222222;"><b>Important, Not Important </b></span><span style="color:#222222;">- reach </span><b>{{active_subscriber_count}}</b><span style="color:#222222;"> (and counting) sustainably-minded consumers across our newsletters, web, and audio.</span></p></div></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=e26dadab-f5ac-4a7f-904c-d76dac82c7e6&utm_medium=post_rss&utm_source=important_not_important">Powered by beehiiv</a></div></div>
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  <title>*Actually* Pro Life: Our Principles</title>
  <description>What unites is is that we all require the same eight full-time Principles to survive.</description>
      <enclosure url="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fc40ef77-6446-4ac8-818f-04fdcaac44fb/APL_Pride_thumbnail.png" length="153799" type="image/png"/>
  <link>https://www.importantnotimportant.com/p/actually-pro-life-our-principles</link>
  <guid isPermaLink="true">https://www.importantnotimportant.com/p/actually-pro-life-our-principles</guid>
  <pubDate>Fri, 12 Jun 2026 17:26:14 +0000</pubDate>
  <atom:published>2026-06-12T17:26:14Z</atom:published>
    <dc:creator>Quinn Emmett</dc:creator>
    <category><![CDATA[Actually Pro Life]]></category>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
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</style><div class='beehiiv__body'><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b688dac0-91da-4d46-a466-bb4cd9a8e7e4/Custom_divider_v2.png"/></div><p class="paragraph" style="text-align:left;"></p><p class="paragraph" style="text-align:left;"><b>Happy Pride! Let’s get back to basics.</b></p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b8379d5-4137-49af-a496-7db2a241ed04/Franklin.PNG?t=1781199578"/></div><p class="paragraph" style="text-align:left;">I do fundamentally agree with Benji Franklin here. A huge catalyst for our 2025 pivot towards courting a much wider audience was AOC’s postmortem of the 2024 election: “We can’t just be right. We have to be effective.”</p><p class="paragraph" style="text-align:left;">But at the same time, Benj, we have to also agree on the fundamentals — human rights — and that we won’t compromise on <a class="link" href="https://www.importantnotimportant.com/p/have-mercy?utm_source=sb-ini&utm_medium=email&utm_campaign=actually-pro-life-our-principles" target="_blank" rel="noopener noreferrer nofollow">those</a>.</p><p class="paragraph" style="text-align:left;">And as discussed in <a class="link" href="https://www.importantnotimportant.com/p/introducing-actually-pro-life?utm_source=sb-ini&utm_medium=email&utm_campaign=actually-pro-life-our-principles" target="_blank" rel="noopener noreferrer nofollow">my first APL post</a>, from the very beginning, the founders left the door open for our fundamentals to be — at best! — up for discussion, at worst, blissfully ignored while their very own slave-children tended to their expansive gardens.</p><p class="paragraph" style="text-align:left;">So while we’re definitely trying to reach way, way more people where they are in their every day lives, we’re simultaneously making it as clear as humanly possible that these eight basics — the <b>*Actually* Pro Life</b> <b>Principles</b> — are absolutely non-negotiable. </p><p class="paragraph" style="text-align:left;">They are the ground-floor, and they start and end with our golden rule: that no life is worth more than another.</p><p class="paragraph" style="text-align:left;"><b>Here are the Principles, laid out”</b></p><ol start="1"><li><p class="paragraph" style="text-align:left;">A home</p></li><li><p class="paragraph" style="text-align:left;">Clean water</p></li><li><p class="paragraph" style="text-align:left;">Clean air</p></li><li><p class="paragraph" style="text-align:left;">Healthy food</p></li><li><p class="paragraph" style="text-align:left;">Quality healthcare</p></li><li><p class="paragraph" style="text-align:left;">Quality education</p></li><li><p class="paragraph" style="text-align:left;">Safety</p></li><li><p class="paragraph" style="text-align:left;">Equal standing</p></li></ol><p class="paragraph" style="text-align:left;">Now, will we drag the <b>*Actually* Pro Life</b> <b>Principles</b> out, by name, in all of our content, all of the time? No.</p><p class="paragraph" style="text-align:left;">But we’ll also never, ever negotiate on them. </p><p class="paragraph" style="text-align:left;">Because, per AOC, we are still — more than ever — wholeheartedly dedicated to being righteously, obnoxiously “right”. </p><p class="paragraph" style="text-align:left;">But we are <i>also</i> more aware than ever that reaching more people in ways that might otherwise not seem related to our foundation — again, that no life is worth more than another — and converting some small percentage of that much, much larger audience of parents or bird-nerds or sci-fi or reality TV fans, may be even more “effective” than force-feeding people their vegetables all of the time.</p><p class="paragraph" style="text-align:left;">It’s why launching an (award-winning) <a class="link" href="https://www.importantnotimportant.com/podcasts/not-right-now?utm_source=sb-ini&utm_medium=email&utm_campaign=actually-pro-life-our-principles" target="_blank" rel="noopener noreferrer nofollow">parenting podcast</a> and <a class="link" href="https://itscalledreality.tv?utm_source=sb-ini&utm_medium=email&utm_campaign=actually-pro-life-our-principles" target="_blank" rel="noopener noreferrer nofollow">reality TV podcast</a> in successive years does actually make sense alongside slapping <b>*Actually* Pro Life</b> on <a class="link" href="https://shop.importantnotimportant.com/collections/actually-pro-life?utm_source=sb-ini&utm_medium=email&utm_campaign=actually-pro-life-our-principles" target="_blank" rel="noopener noreferrer nofollow">t-shirts and stickers</a> (and just in time for Pride month, no less!).</p><p class="paragraph" style="text-align:left;">Can you be someone who loves <i>The Traitors</i> but who doesn’t think everyone deserves clean air? Totally. But also — and this distinction is super important — go fuck yourself.</p><p class="paragraph" style="text-align:left;">We’re looking for people who OBVIOUSLY believe everyone deserves clean air, and are <i>actually</i> willing to fight for it, who will gladly — effusively — bring receipts for both their actions and the measurable progress they’re working towards, and who ALSO remember playing Mafia IRL before they had kids, who are just so tired now, and who are thus living vicariously through Alan Cumming’s fabulous outfits on <i>The Traitors</i>.</p><div class="image"><img alt="Alan Traitors GIF by Peacock" class="image__image" style="" src="https://media3.giphy.com/media/v1.Y2lkPTI0NTBlYzMwcHl5YWxhbW52bTBmdGkyOXdwbDNkeTlzN2tpODFvYXpuamd1NHE2OCZlcD12MV9naWZzX3NlYXJjaCZjdD1n/T6Db89Ko4fG9UuggKi/giphy-downsized.gif"/><div class="image__source"><span class="image__source_text"><p>Gif by peacock on Giphy</p></span></div></div><p class="paragraph" style="text-align:left;">Maybe you’ve never even had to think about whether or not you, yourself, have access to these basics, or how you might be intentionally deprived of them, much less while you crushed <i>Love Island</i>. </p><p class="paragraph" style="text-align:left;">That’s great for you, and I’m in the same boat, just swap out <i>Love Island</i> for <i>GBBO</i>.</p><p class="paragraph" style="text-align:left;">On the other hand, do you know how many people get kicked off Medicaid simply for fucking up paperwork? </p><p class="paragraph" style="text-align:left;">Or who are actively deciding between paying their rent or paying for AC? </p><p class="paragraph" style="text-align:left;">Who live in a state where that state offers more for a private school voucher than they spend per student in their public schools? </p><p class="paragraph" style="text-align:left;">Who live in a country unrecognized by most of the other countries, who’ve been the victims of a systematic genocide for going on three years? </p><p class="paragraph" style="text-align:left;">Who have no hospitals, no schools, no food, no water? Who have no safety, or a home, or equal standing of any kind under international law?</p><p class="paragraph" style="text-align:left;"><b>The answer: a lot. A lot of people are currently deprived of any combination of these eight Principle requirements.</b></p><p class="paragraph" style="text-align:left;">Fewer people than there used to be, but still — a lot. Please see the OWID chart that underpins so much of our work:</p><div class="image"><a class="image__link" href="https://ourworldindata.org/much-better-awful-can-be-better?utm_source=sb-ini&utm_medium=email&utm_campaign=actually-pro-life-our-principles" rel="noopener" target="_blank"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0da54246-49b4-42be-9930-c162332e670a/awful_better_can_be_better_All_three_visualizations.png?t=1781275634"/></a></div><hr class="content_break"><p class="paragraph" style="text-align:left;"><b>Of the eight Principles, “equal standing” can feel the least tangible.</b></p><p class="paragraph" style="text-align:left;">But if “the housing theory of everything” applies, and we believe it does, then we have to agree that without equal standing under the law, no one can truly expect or enjoy freedom.</p><p class="paragraph" style="text-align:left;"><b>Take, for example, the X-Men.</b></p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/319895a8-eeec-4f23-ae88-f91b4e138779/Nightcrawler.jpg?t=1781209596"/><div class="image__source"><span class="image__source_text"><p>Fox/Disney</p></span></div></div><p class="paragraph" style="text-align:left;"><b>Maybe you do not prefer to equate Alan Cumming in </b><i><b>The Traitors</b></i><b> to Alan Cumming’s genuinely heart-felt portrayal of Nightcrawler in </b><i><b>X-2</b></i><b>. </b></p><p class="paragraph" style="text-align:left;">Maybe <i>X-Men</i> to the genocide in Palestine feels like a stretch, but that’s possibly only because you didn’t pay enough attention to the X-Men’s situation in the first place: </p><p class="paragraph" style="text-align:left;">Societal “others”, most born that way, who faced a never-ending threat of state-sponsored extermination but who also struggled to simultaneously love and prove themselves, and who still showed up to save the day, for everyone.</p><p class="paragraph" style="text-align:left;">How to achieve the equity mutants deserved was, of course, up for discussion — and many of the best discussions between Professor X and Magneto illustrated those struggles, however much their friendship was dwarfed and their debates acted out in real-time by the terrible mutant-on-mutant violence around them and by them.</p><p class="paragraph" style="text-align:left;">But — and this is key — whether or not mutants fundamentally deserved equal standing and safety, a home, or a school, was never, ever up for negotiation by either school.</p><p class="paragraph" style="text-align:left;">Likewise, our <b>Principles</b> are steadfast, but the actions we recommend, and the new <b>Positions</b> they take — much more on those soon — represent a myriad of ways to measurably show up for the issues of our time, whatever your resources. </p><p class="paragraph" style="text-align:left;">Organize for candidates who know exactly what it feels like to be hungry, and who know that hunger is a policy choice. Donate to groups fighting to get lead pipes out of the ground, out of communities, and out of schools, or who fund pediatric cancer research, or disaster relief for American-funded wars all over the world.</p><p class="paragraph" style="text-align:left;">You know how long we deprived women and Black people the right to vote, you know how long we enforced separate but equal, but do you know how long and until how recently gay men were deprived of the opportunity to donate blood in this country? To quite literally give a part of themselves for someone else’s benefit, despite how we’ve disadvantaged them? </p><p class="paragraph" style="text-align:left;">2023.</p><p class="paragraph" style="text-align:left;">This, despite perennial blood shortages and radical improvements to blood supply screening for everything from HIV antibodies to the West Nile virus.</p><p class="paragraph" style="text-align:left;">If you didn’t know the answer to that, it’s probably because you didn’t have to know. </p><p class="paragraph" style="text-align:left;">But now I’m telling you — you have to know.</p><hr class="content_break"><p class="paragraph" style="text-align:left;"><b>Do you know how Wolverine got his claws? Have you heard of Henrietta Lacks or the Tuskegee study? </b></p><p class="paragraph" style="text-align:left;">Without equal standing, permission — consent — is just some abstract concept, waved away by white supremacy and the power-hungry religious right.</p><p class="paragraph" style="text-align:left;">The most affecting history and stories tend to blend heroes and victims who never asked to be either and somehow ended up both because some of us decided some lives are in fact worth much more than others, and not enough other people said no.</p><p class="paragraph" style="text-align:left;">I’ve said on our parenting podcast, <i>Not Right Now</i>, that I categorically made my parenting a little easier by establishing a firm set of “no’s”, and everything else is (within reason) up for discussion. Similarly (lol), Bruce Springsteen wrote a song called <i>Long Walk Home</i>, where he described how a “flag flying over the courthouse means certain things are set in stone. Who we are, what we&#39;ll do and what we won’t.”</p><p class="paragraph" style="text-align:left;">Like Meatloaf, though, Bruce didn’t — in particular that song — describe what we’ll do and what we won’t, so it’s easy to imagine a billionaire Boomer rock star doing a drive-by of the so-called inalienable rights Jefferson wrote with fingers crossed behind his back.</p><p class="paragraph" style="text-align:left;">But then again, considering Bruce’s long history of calling America on our bullshit, even if the dumbest among us continually refuse to read the lyrics, I would encourage you to consider his actual take might be one of two alternatives:</p><ol start="1"><li><p class="paragraph" style="text-align:left;">Who we are, what we’ll do, and what we won’t, is crystal-clear and long documented, however much we/they constantly try to rewrite or simply erase that documentation</p></li><li><p class="paragraph" style="text-align:left;">Who we are, what we’ll do, and what we don’t was originally written as being inalienable, and 250 years later we should, for once, try to completely live up to those words, even if — and maybe especially if — the authors never did</p></li></ol><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6c3eece6-3502-4a0e-b414-aaefb8fa30fb/History_book.jpeg?t=1781209627"/></div><p class="paragraph" style="text-align:left;">Obviously, as <i>Hamilton</i>, <i>Wicked</i>, <i>Bohemian Rhapsody</i>, and more recently, <i>Michael</i>, very selectively taught us, it really matters who lives, who dies, and <a class="link" href="https://www.importantnotimportant.com/p/the-best-kind-of-stories-part-2?utm_source=sb-ini&utm_medium=email&utm_campaign=actually-pro-life-our-principles" target="_blank" rel="noopener noreferrer nofollow">who tells your story</a>.</p><p class="paragraph" style="text-align:left;">American history and literature are, at best, like the 1970’s more international X-Men and 1990’s Nightcrawler and Storm, a quilt-work of perspectives that help illustrate who we are and what we’re capable of, of how far we’ve come and how far we have to go. </p><p class="paragraph" style="text-align:left;">They show plainly how inequitable so much of that progress has been, here at home and in all the countries around the world we have affected in so many ways. Their stories form a quilt woven by authors and writers and directors who are the descendants of people who left their homes and ancestral homelands and who specifically came here looking for a better life, or for religious freedom, or who were brought here against their will never having had any freedom at all. </p><p class="paragraph" style="text-align:left;"><b>No home, no equal standing, no provisions, much less guarantees, of healthcare, clean air, water, healthy food, safety, or an education.</b></p><p class="paragraph" style="text-align:left;">Consider those authors and that history in full, and all of our resources, and it’s clear that if anyone is indebted to and capable of putting a very loud label on these eight Principles and fighting for them in every way we can, it should — theoretically — be us.</p><p class="paragraph" style="text-align:left;">But the bad guys are real, and the call is coming from inside the house, and their methods, like in <i>The Traitors</i> — disinformation and group-think among them — are not trivial, or easily defeated.</p><p class="paragraph" style="text-align:left;">We can never compromise on our Principles, but we don’t have to be heroes. </p><p class="paragraph" style="text-align:left;">We do, though, have an <a class="link" href="https://www.importantnotimportant.com/p/one-question-to-rule-them-all?utm_source=sb-ini&utm_medium=email&utm_campaign=actually-pro-life-our-principles" target="_blank" rel="noopener noreferrer nofollow">obligation</a> to continue fighting <a class="link" href="https://www.importantnotimportant.com/p/turn-tide?utm_source=sb-ini&utm_medium=email&utm_campaign=actually-pro-life-our-principles" target="_blank" rel="noopener noreferrer nofollow">The Long Defeat</a>, and it has to continue with all of us — it’s together, or nothing, of course — and whatever your flavor of podcast, it has to be explicitly (more explicitly than ever, it seems) be grounded in Principles that are inarguable, even inalienable, that are fundamentally and measurably <b>*Actually* Pro Life</b>.</p><p class="paragraph" style="text-align:left;">Together or nothing,</p><p class="paragraph" style="text-align:left;">— Quinn<br></p><div class="image"><a class="image__link" href="https://shop.importantnotimportant.com/collections/actually-pro-life?utm_source=sb-ini&utm_medium=email&utm_campaign=actually-pro-life-our-principles" rel="noopener" target="_blank"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2885336e-8751-4681-bf05-316656ec6df9/Wear_It_Proud_Vertical_Ad.png?t=1781280714"/></a></div><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" 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Vote!</b></h2></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4c093cc6-8dab-4434-9d9d-11c9dd81d91f/Custom_divider_v2.png"/></div><div class="section" style="background-color:#EFFAFF;border-color:#222222;border-radius:10px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 5.0px 20.0px 5.0px;"><p class="paragraph" style="text-align:center;">🤝<b> Thanks for reading, and for giving a shit.</b></p><p class="paragraph" style="text-align:left;">🎯 <span style="color:#222222;"><a class="link" href="https://www.importantnotimportant.com/sponsors?utm_source=sb-ini&utm_medium=email&utm_campaign=actually-pro-life-our-principles" target="_blank" rel="noopener noreferrer nofollow">Sponsor </a></span><span style="color:#222222;"><b><a class="link" 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      <item>
  <title>Pride is a verb</title>
  <description>Here&#39;s how to show up this week</description>
      <enclosure url="https://images.unsplash.com/photo-1598962689458-f705dc20e578?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw1fHxlcXVhbCUyMHJpZ2h0c3xlbnwwfHx8fDE3NTE0NzYwODN8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080&amp;utm_source=beehiiv&amp;utm_medium=referral"/>
  <link>https://www.importantnotimportant.com/p/pride-is-a-verb</link>
  <guid isPermaLink="true">https://www.importantnotimportant.com/p/pride-is-a-verb</guid>
  <pubDate>Wed, 10 Jun 2026 18:10:25 +0000</pubDate>
  <atom:published>2026-06-10T18:10:25Z</atom:published>
    <dc:creator>Willow Beck</dc:creator>
    <category><![CDATA[Wcid Weekly]]></category>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
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</style><div class='beehiiv__body'><div class="section" style="background-color:#effaff;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7099c1a5-1e11-4f72-aec2-ee5498c890b6/WCID_email_header_1.png?t=1727016386"/></div></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><p class="paragraph" style="text-align:left;"><b>Happy Pride, Shit Givers. </b></p><p class="paragraph" style="text-align:left;">Last week’s issue was about survival: trans healthcare, mental health, the scaffolding that holds people up when their own government is trying to knock them down.</p><p class="paragraph" style="text-align:left;">This week is about everything that comes after. The ability to not just survive, but thrive. The right to work without being fired for who you are or to marry the person you love or cross a border in search of safety and actually find it. To be counted, represented, and seen.</p><p class="paragraph" style="text-align:left;">And, quick reminder, you still have the opportunity to get in the running for <b>a free APL T-shirt or a full APL-merch swag bag</b>. All you have to do is <a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">upgrade to an Important Membership</a> before Friday! You even get to trial the Membership for 30 days!</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb"><span class="button__text" style=""> Upgrade now </span></a></div><p class="paragraph" style="text-align:left;">If you don’t want to upgrade, but still want to rep the merch, that’s cool too. All of our *Actually* Pro Life merch is <a class="link" href="https://shop.importantnotimportant.com/collections/actually-pro-life?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">up on our store</a> (among a bunch of other great stuff!).</p><p class="paragraph" style="text-align:left;">Okay, let’s go.</p><p class="paragraph" style="text-align:left;">— Willow</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="" class="image__image" style="" src="https://images.unsplash.com/photo-1598962689458-f705dc20e578?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw1fHxlcXVhbCUyMHJpZ2h0c3xlbnwwfHx8fDE3NTE0NzYwODN8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@amyames?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Amy Elting on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="still-legal-to-fire-you-for-this"><b>Still legal to fire you for this</b></h2><h4 class="heading" style="text-align:left;" id="positions-federal-equality-act-pass"><b>Positions: Federal Equality Act passed, Conversion therapy banned nationwide, Marriage equality protected by statute</b></h4><p class="paragraph" style="text-align:left;">In most US states, you can still be legally fired, evicted, or turned away from a business for being LGBTQ+. In the year 2026. Federal protections exist in patches, but not comprehensively. This is the bread-and-butter civil rights fight for the entire LGBTQ+ community. </p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;">The <b>Human Rights Campaign</b> is the largest LGBTQ+ civil rights organization in the country. Canvassing, phone banking, legislative advocacy, electoral work — if you want to be plugged in at scale, this is where you start. (<a class="link" href="https://www.whatcanido.earth/action/human-rights-campaign/?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">go</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Lambda Legal</b> is the litigation arm of this fight, taking cases to court on employment, housing, healthcare, and public accommodation discrimination. (<a class="link" href="https://www.whatcanido.earth/action/lambda-legal/?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">go</a>)</p></li><li><p class="paragraph" style="text-align:left;">The<b> LGBTQ+ Victory Fund</b> is changing who makes the laws by endorsing and supporting out LGBTQ+ candidates at every level of government. (<a class="link" href="https://www.whatcanido.earth/action/lgbtq-victory-fund/?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">go</a>)</p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="Taller Bloc" class="image__image" style="" src="https://images.unsplash.com/photo-1515187029135-18ee286d815b?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwyfHx0b3duJTIwaGFsbCUyMG1lZXRpbmd8ZW58MHx8fHwxNzM5MjEzMTY5fDA&ixlib=rb-4.0.3&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@antenna?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Antenna on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>The work on the ground</b></h2><h4 class="heading" style="text-align:left;" id="positions-lgbtq-nondiscrimination-i"><b>Positions: </b><span style="background-color:#ffffff;"><b>LGBTQ+ nondiscrimination in all states</b></span></h4><p class="paragraph" style="text-align:left;">Federal law moves slowly, and in the meantime LGBTQ+ people are living under whatever their state legislature decided this session. The groups on the ground are doing the work of showing up, building power, and refusing to disappear.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;"><b>PROMO </b>is Missouri’s LGBTQ+ advocacy organization, doing electoral and legislative work . Canvas, phone bank, organize. (<a class="link" href="https://www.whatcanido.earth/action/promo/?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">go</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Freedom Oklahoma</b> is building safety and community for LGBTQ+ Oklahomans through housing, employment, and health programs. (<a class="link" href="https://www.whatcanido.earth/action/freedom-oklahoma/?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">go</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Add the Words Idaho</b> is a campaign to add “sexual orientation” and “gender identity” to Idaho’s Human Rights Act. (<a class="link" href="https://www.whatcanido.earth/action/add-the-words-idaho/?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">go</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Trans Ohio</b> is advancing the rights of trans, nonbinary, and intersex people in Ohio through advocacy, education, and direct services. (<a class="link" href="https://www.whatcanido.earth/action/trans-ohio/?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">go</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Fairness West Virginia </b>is building the case that everyone deserves to be treated fairly, regardless of who they are or who they love in West Virginia. (<a class="link" href="https://www.whatcanido.earth/action/fairness-west-virginia/?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">go</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>One Iowa</b> is improving the lives of LGBTQ+ Iowans through healthcare access, policy advocacy, and community building. (<a class="link" href="https://www.whatcanido.earth/action/one-iowa/?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">go</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Wyoming Equality</b> is fighting for the dignity and equality of LGBTQ+ people Wyoming. (<a class="link" href="https://www.whatcanido.earth/action/wyoming-equality/?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">go</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Georgia Equality </b>is advancing fairness, safety, and opportunity for LGBTQ+ Georgians. (<a class="link" href="https://www.whatcanido.earth/action/georgia-equality/?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">go</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Equality Florida</b> has been fighting back against anti-LGBTQ+ legislation for over 25 years. (<a class="link" href="https://www.whatcanido.earth/action/equality-florida/?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">go</a>)</p></li></ul><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://images.unsplash.com/photo-1618771623063-6c3faa854a61?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw0fHxsZWdhbCUyMGFpZHxlbnwwfHx8fDE3ODExMTQzOTh8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@sasun1990?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Sasun Bughdaryan on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>The double gauntlet</b></h2><h4 class="heading" style="text-align:left;" id="positions-right-to-counsel-in-immig"><b>Positions: </b><span style="background-color:#ffffff;"><b>Right to counsel in immigration proceedings, Clear immigration court backlog (under 1 year wait)</b></span></h4><p class="paragraph" style="text-align:left;">If you’re LGBTQ+ and fleeing a country that criminalizes your existence, you face two gauntlets: the country you’re running from and the immigration system you’re running into. Many LGBTQ+ asylum seekers are detained, often in facilities where they face additional targeting and abuse. They are also almost invisible in mainstream immigration coverage.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;">The <b>Florence Project </b>provides legal services for people detained in Arizona’s immigration system, one of the largest detention networks in the country. A significant share of their clients are LGBTQ+. (<a class="link" href="https://www.whatcanido.earth/action/florence-immigrant-and-refugee-rights-project/?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">go</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>RAICES</b> provides immigration legal services and advocacy, taking on over 10,000 cases a year. (<a class="link" href="https://www.whatcanido.earth/action/raices/?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">go</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>The UN Refugee Agency</b> is the agency responsible for the protection of LGBTQ+ people fleeing persecution. (<a class="link" href="https://www.whatcanido.earth/action/unhcr-refugee-agency/?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">go</a>)</p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="image"><img alt="Raphael Renter • Waving In The Light" class="image__image" style="border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" src="https://images.unsplash.com/photo-1628538060442-0e54be1d2497?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwxfHxwcmlkZXxlbnwwfHx8fDE3ODExMTQ1MDZ8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral"/><div class="image__source"><a class="image__source_link" href="https://unsplash.com/@raphi_rawr?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" rel="noopener" target="_blank"><span class="image__source_text"><p>Photo by Raphael Renter | @raphi_rawr on Unsplash</p></span></a></div></div><h2 class="heading" style="text-align:left;" id="headline"><b>And another thing!</b></h2><h4 class="heading" style="text-align:left;" id="positions-accurate-identity-documen"><b>Positions: </b><span style="background-color:#ffffff;"><b>Accurate identity documents accessible, Protect transgender healthcare access, Comprehensive sex education federally funded</b></span></h4><p class="paragraph" style="text-align:left;">This section is less about legislation and litigation, and more about the work of making sure LGBTQ+ people are visible, documented, and present in their communities. Data protects people. Representation protects people. Showing up protects people.</p><p class="paragraph" style="text-align:left;"><b>Here’s what you can do:</b></p><ul><li><p class="paragraph" style="text-align:left;">Read the<b> US Transgender Survey</b>, the largest survey of trans experiences ever conducted in the US. Participation is how researchers, policymakers, and advocates know what trans people actually need. (<a class="link" href="https://www.whatcanido.earth/action/us-transgender-survey/?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">go</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>interACT</b> does legal advocacy, education, and ally outreach to advance legal protections for intersex people. (<a class="link" href="https://www.whatcanido.earth/action/interact/?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">go</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Run for School Board</b> — school boards make decisions about what kids learn, what libraries stock, what bathrooms students can use, and whether LGBTQ+ students see themselves in their education. LGBTQ+ people and allies running for local office is one of the highest-leverage things happening right now. (<a class="link" href="https://www.whatcanido.earth/action/run-for-school-board/?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">go</a>)</p></li></ul><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><p class="paragraph" style="text-align:left;">You belong here, and so does everyone else. Let’s make sure everyone has the same opportunities to fully participate in public life.</p><p class="paragraph" style="text-align:left;">Thank you — as always — for giving a shit.</p><p class="paragraph" style="text-align:left;">— Willow</p><div class="section" style="background-color:transparent;border-color:#70b1c9;border-radius:20px;border-style:solid;border-width:1px;margin:15.0px 20.0px 15.0px 20.0px;padding:10.0px 0.0px 10.0px 0.0px;"></div><div class="section" style="background-color:#EFFAFF;margin:20.0px 0.0px 20.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;">💌 <b>Loved this issue of WCID Weekly? </b></p><p class="paragraph" style="text-align:left;"><b>Check out what else we make </b>(or take it easy on the emails, we get it) right in your <a class="link" href="{{subscriber_preferences_url}}" target="_blank" rel="noopener noreferrer nofollow">Subscriber Preferences</a>. 👈</p></div><div class="section" style="background-color:#EFFAFF;margin:25.0px 0.0px 25.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b240a5bd-e5f3-4e32-bd06-f9666679b4e9/Join_the_Important_Membership_header.png?t=1744685796"/></div><p class="paragraph" style="text-align:left;"><b>We’re 100% independent and proudly supported by readers like you. </b></p><p class="paragraph" style="text-align:left;">Members get a 30 day free trial to:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Ad-free</b> everything</p></li><li><p class="paragraph" style="text-align:left;"><b>Your </b><b><a class="link" href="https://www.whatcanido.earth/?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">What Can I Do?</a></b><b> profile:</b> save & favorite your action steps, connect with other Shit Givers</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">Vibe Check</a></b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">:</a> Our news homepage, curated daily just for you. Never doomscroll again, thx</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Seriously%3F?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">Seriously?</a></b><b>: </b>The frameworks, models, history, and pop culture we use to understand what’s happening now and next</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Half-Baked?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">Half Baked</a></b><b>: </b>Weekly briefs to help you think and act on specific, timely issues as they happen</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Not%20Important?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb" target="_blank" rel="noopener noreferrer nofollow">Not Important</a></b><b>:</b> My favorite books, art, movies, music, apps, and more that have <i>nothing</i> to do with the jet stream slowing down</p></li><li><p class="paragraph" style="text-align:left;"><b>Lifetime thanks</b> for directly supporting our work</p></li></ul><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=pride-is-a-verb"><span class="button__text" style=""> Start 30 day free trial </span></a></div><p class="paragraph" style="text-align:left;"></p></div></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=5fa4b9d0-c863-4a69-89ff-19ddb6c3c5f8&utm_medium=post_rss&utm_source=important_not_important">Powered by beehiiv</a></div></div>
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  <title>We made a reality TV podcast. Stay with us.</title>
  <description>Bias, misinformation, who controls the narrative -- it&#39;s all there. Also: men in overalls with snake tattoos.</description>
      <enclosure url="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/71e520d0-6d66-410e-b414-8d8612df0c12/ItsCalledReality-facebook.jpg" length="207679" type="image/jpeg"/>
  <link>https://www.importantnotimportant.com/p/we-made-a-reality-tv-podcast-stay-with-us</link>
  <guid isPermaLink="true">https://www.importantnotimportant.com/p/we-made-a-reality-tv-podcast-stay-with-us</guid>
  <pubDate>Tue, 09 Jun 2026 16:35:47 +0000</pubDate>
  <atom:published>2026-06-09T16:35:47Z</atom:published>
    <dc:creator>Willow Beck</dc:creator>
    <category><![CDATA[Announcements]]></category>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
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</style><div class='beehiiv__body'><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><p class="paragraph" style="text-align:left;">Hi friends,</p><p class="paragraph" style="text-align:left;">You probably know by now that something we’ve really been mulling over and working on post-2024 is thinking about the ways in which our work can be most effective. Especially when our work is the hard stuff, the type of content that would make anyone want to tune out, because we get it, shit’s overwhelming. </p><p class="paragraph" style="text-align:left;">How can we better reach more people who give a shit, who need a way in that doesn’t feel like homework? Who have been diligently eating their vegetables, but maybe just need some cheese slathered over them (the veggies, not the people)?</p><p class="paragraph" style="text-align:left;">We decided that the answer wasn’t another newsletter about the intricacies of climate. It was meeting people where they actually are with subjects that resonate with them directly, whether they are birders, or parents, or sci-fi nerds. Or on their couch watching <i>The Traitors</i> (<i>ahem,</i> me).</p><p class="paragraph" style="text-align:left;">And so — stay with me — we created a podcast about reality TV. </p><p class="paragraph" style="text-align:left;">Introducing: <a class="link" href="https://www.importantnotimportant.com/podcasts/its-called-reality?utm_source=sb-ini&utm_medium=email&utm_campaign=we-made-a-reality-tv-podcast-stay-with-us" target="_blank" rel="noopener noreferrer nofollow">It’s Called Reality</a>.<b> It’s the discourse for people who give a shit.</b></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://lnk.to/itscalledreality?utm_source=sb-ini&utm_medium=email&utm_campaign=we-made-a-reality-tv-podcast-stay-with-us"><span class="button__text" style=""> You had me at reality TV </span></a></div><p class="paragraph" style="text-align:left;">Look, I watch a lot of reality TV. Like, had a Survivor-themed wedding a lot. </p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/75534109-0c17-4d77-8082-694c8f88aaf6/IMG_8318.JPG?t=1780608014"/></div><p class="paragraph" style="text-align:left;">And as a woman with two degrees who loves Serious™️subjects like science and journalism, for a while I was a little embarrassed about this “guilty pleasure” (although I’m pretty sure I brought up <i>The Bachelor</i> in my first interview with Quinn for this job, and at least once in a month in a work meeting since then, so clearly not <i>that</i> embarrassed).</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/26f46d14-ebac-44b0-a87e-c7a6eb3b734a/scholarly_pursuits.jpg?t=1780608740"/></div><p class="paragraph" style="text-align:left;">I saw a Tweet once that said something along the lines of “watching <i>Love Island </i>is like micro-dosing ignorance for an hour a day” (the author of which has been lost to the cacophony of the internet, my apologies), and nothing has ever resonated so hard (side bar: imagine reading that sentence to someone in the 1800s).</p><p class="paragraph" style="text-align:left;"><b>Because I think like many people, I started watching reality TV as an escape from the aforementioned horrors of the world. </b></p><p class="paragraph" style="text-align:left;">A little bubble full of bright lights, quick shots of abs and asses, conversations about where Europe is on a map, mascara-streaked faces, men in overalls with snake tattoos, finger pointing, hot people making out, scheming and strategy and game-playing, hot takes, love, betrayal, and (my personal favorite) female friendship. </p><p class="paragraph" style="text-align:left;">But the more I watched, the more I noticed all the ways in which the reality I was trying to escape was being reflected back to me in these little microcosms and social experiments playing out onscreen.</p><p class="paragraph" style="text-align:left;">And it started to dawn on me that if you look closely enough, all the same forces and systems that show up in our other newsletters and podcasts — bias, misinformation, who controls the narrative, who profits from insecurity — come through every week on these shows.</p><p class="paragraph" style="text-align:left;"><b>And I don’t just mean that in an abstract “culture is a mirror” kind of way. I mean it concretely. </b></p><p class="paragraph" style="text-align:left;">As much as I hate to use this example…Donald Trump is the president of the United States in large part <i>because</i> he was a reality TV star first. Spencer Pratt was <i>this close</i> to becoming the Mayor of LA. Reality television reinforced for millions of people that confidence reads as competence, that a good villain can be more compelling than a good person, and that the edit can be more powerful than the truth. </p><p class="paragraph" style="text-align:left;"><i>The Kardashians </i>essentially invented the influencer economy. <i>The Bachelor</i> has been reflecting and reinforcing ideals for women about what femininity and being “marriage material” look like since 2002. </p><p class="paragraph" style="text-align:left;">These shows reflect, distribute, manufacture, and sometimes hand power to people who have no business having it (or have just always had it).</p><hr class="content_break"><p class="paragraph" style="text-align:left;"><b>Something that other voices in this space have been saying for a long time is that reality TV is a sport. </b></p><p class="paragraph" style="text-align:left;">There are approximately 75 ESPN channels dedicated to analyzing games that already happened, dissecting the strategy, the calls, the personalities, and the drama. And good for them! But nobody calls that a guilty pleasure, or thinks that hobby isn’t serious enough to merit analysis.</p><p class="paragraph" style="text-align:left;">But reality TV — which requires the same investment, generates the same community, and if anything, in a world where we’re all constructing our own mini-reality TV shows online, has more of a direct social and cultural impact than whether your favorite sports team makes the playoffs — is often written off as trash. </p><p class="paragraph" style="text-align:left;">I’d just like to lightly point out that sports are predominantly marketed towards men, while reality TV is predominantly marketed towards women, and I don’t think that’s a coincidence when considering who tends to be taken seriously and who doesn’t.</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d9fb0f92-ec08-49b0-8553-3d61eb8992cd/gabbytraitors.jpg?t=1780608451"/></div><p class="paragraph" style="text-align:left;">In a moment where finding joy, anywhere you can, feels more important than ever, and where media literacy is alarmingly scarce, taking a critical look at the messages reality TV is sending us, and the impacts it has on actual reality, feels less like a guilty pleasure and more like due diligence.</p><hr class="content_break"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/37852744-2333-4dc8-8b86-a719b573f384/ItsCalledReality-email600x200.jpg?t=1780608525"/></div><p class="paragraph" style="text-align:left;">So. Welcome to <b>It’s Called Reality</b>. It’s the discourse for people who give a shit.</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://lnk.to/itscalledreality?utm_source=sb-ini&utm_medium=email&utm_campaign=we-made-a-reality-tv-podcast-stay-with-us"><span class="button__text" style=""> Listen now </span></a></div><p class="paragraph" style="text-align:left;">Every episode, my close friend, co-host, and fellow reality TV connoisseur, <b>Briana Brown, </b>and I hop on the mic to dig into a different reality TV franchise and pull the thread on all the ways these shows impact and reflect the larger culture. </p><p class="paragraph" style="text-align:left;">From how the Taylor Frankie Paul/<i>The Secret Lives of</i> <i>Mormon Wives/The Bachelorette</i> drama (if you know, you know) demonstrates how we treat women in media to the game of <i>The Traitors</i> being the perfect case study for bias and how misinformation spreads, to how <i>Survivor </i>shows us the ways the edit is a form of power, to how<i> America’s Next Top Model</i> was a public health event for young women and girls watching in the early aughts, we’re getting into all the paradoxes and messy contradictions these shows reveal about society at large, and about us at home watching.</p><p class="paragraph" style="text-align:left;">If anything I’ve said so far resonates with you, <a class="link" href="https://lnk.to/itscalledreality_ep001?utm_source=sb-ini&utm_medium=email&utm_campaign=we-made-a-reality-tv-podcast-stay-with-us" target="_blank" rel="noopener noreferrer nofollow">please check out our first episode.</a> If you love it, tell your group chat and subscribe wherever you listen. <b>New episodes will be dropping on Fridays!</b></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://lnk.to/itscalledreality?utm_source=sb-ini&utm_medium=email&utm_campaign=we-made-a-reality-tv-podcast-stay-with-us"><span class="button__text" style=""> I’m hooked </span></a></div><p class="paragraph" style="text-align:left;">And if reality TV isn’t your thing yet, give us one episode. We might change your mind.</p><p class="paragraph" style="text-align:left;">Thank you as always for giving a shit,</p><p class="paragraph" style="text-align:left;">Willow</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3645f0ab-994a-4888-aede-30c885d6866e/ICS_email_divider_v1.png?t=1725989022"/></div><div class="section" style="background-color:#EFFAFF;margin:20.0px 0.0px 20.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;">💌 <b>Was this announcement helpful? </b></p><p class="paragraph" style="text-align:left;"><b>Check out what else we make </b>(or take it easy on the emails, we get it) right in your <a class="link" href="{{subscriber_preferences_url}}" target="_blank" rel="noopener noreferrer nofollow">Subscriber Preferences</a>.</p></div></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=5d7f3abf-b15c-4e54-ab89-3e8dbf5e8db9&utm_medium=post_rss&utm_source=important_not_important">Powered by beehiiv</a></div></div>
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  <title>Stop trying to make coal happen</title>
  <description>Plus: zombie microbes, AI agents, and Papua New Guinea doing the thing</description>
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  <link>https://www.importantnotimportant.com/p/stop-trying-to-make-coal-happen</link>
  <guid isPermaLink="true">https://www.importantnotimportant.com/p/stop-trying-to-make-coal-happen</guid>
  <pubDate>Mon, 08 Jun 2026 16:36:42 +0000</pubDate>
  <atom:published>2026-06-08T16:36:42Z</atom:published>
    <dc:creator>Willow Beck</dc:creator>
    <category><![CDATA[It&#39;s Called Science.]]></category>
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</style><div class='beehiiv__body'><div class="section" style="background-color:transparent;margin:0.0px 10.0px 0.0px 10.0px;padding:0.0px 0.0px 0.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cd1c16d4-325d-4742-afb1-8a4a3c3e4fec/2024_INI_ICS_Email_Header_Free_Edition-2.png?t=1726765064"/></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 1.0px 20.0px 1.0px;"><p class="paragraph" style="text-align:left;"><b>Welcome to the week.</b></p><p class="paragraph" style="text-align:left;">A quick reminder before we get into it: Our *Actually* Pro Life Member drive is still running, and APL shirts are going fast. <b>The first 50 new Important Members get a free APL t-shirt</b>, designed to be worn in public and mean something.<b> One member who upgrades before June 12th wins the full APL swag bag.</b></p><p class="paragraph" style="text-align:left;">If you’ve been meaning to do it, now’s a good time (you get a 30-day free trial!).</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen"><span class="button__text" style=""> Become an Important Member </span></a></div><p class="paragraph" style="text-align:left;">We’ve got a bunch of<a class="link" href="https://shop.importantnotimportant.com/collections/actually-pro-life?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow"> APL merch up on the shop too</a> (stickers, T-shirts, Pride stuff). If you want to rep the mission without the membership, or in addition to it.</p><p class="paragraph" style="text-align:left;">Okay, onto the news!</p><h2 class="heading" style="text-align:left;">This Week</h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#the-carbon-removal-gap" rel="noopener noreferrer nofollow">⚡️The carbon removal gap</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#chinas-biotech-lead" rel="noopener noreferrer nofollow"> 🦠China&#39;s biotech lead</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#the-firstever-water-trade-deal" rel="noopener noreferrer nofollow"> 💦The first-ever water trade deal</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#merging-chatbots-and-agents" rel="noopener noreferrer nofollow"> 👩‍💻Merging chatbots and agents</a></p></li></ul><p class="paragraph" style="text-align:left;">And more.</p><p class="paragraph" style="text-align:left;">Have a great week,</p><p class="paragraph" style="text-align:left;">— Willow</p></div><div class="section" style="background-color:transparent;margin:25.0px 0.0px 25.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>{{active_subscriber_count}}+</b> people who give a shit got this post in their email, for free.</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/subscribe?utm_medium=web&utm_source=newsletter&utm_campaign=newsletterintro"><span class="button__text" style=""> Join up </span></a></div></div><div class="image"><a class="image__link" href="https://shop.importantnotimportant.com/collections/all?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" rel="noopener" target="_blank"><img alt="INI email promo - Shop - Variety" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/921726a1-3ecb-4d16-ac74-8376fa78f535/INI_email_promo_-_Shop_-_Get_Some_variety.png?t=1740683890"/></a></div><div class="section" style="background-color:#EFFAFF;margin:25.0px 0.0px 25.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><h2 class="heading" style="text-align:left;"><br>🤝 <b>Become an Important Member</b></h2><p class="paragraph" style="text-align:left;"><b>We’re 100% independent and proudly supported by readers like you. </b></p><p class="paragraph" style="text-align:left;">Members get a 30 day free trial to:</p><ul><li><p class="paragraph" style="text-align:left;"><b>Ad-free</b> everything</p></li><li><p class="paragraph" style="text-align:left;"><b>Your </b><b><a class="link" href="https://www.whatcanido.earth/?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">What Can I Do?</a></b><b> profile:</b> get and keep track of personalized action steps, connect with other Shit Givers</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">Vibe Check</a></b><a class="link" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">:</a> Our news homepage, curated daily just for you. Never doomscroll again, thx</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Seriously%3F?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">Seriously?</a></b><b>: </b>The frameworks, models, history, and pop culture we use to understand what’s happening now and next</p></li><li><p class="paragraph" style="text-align:left;"><b>Half Baked: </b>Weekly briefs to help you think and act on specific, timely issues as they happen</p></li><li><p class="paragraph" style="text-align:left;"><b><a class="link" href="https://www.importantnotimportant.com/t/Not%20Important?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">Not Important</a></b><b>:</b> My favorite books, art, movies, music, apps, and more that have <i>nothing</i> to do with the jet stream slowing down</p></li><li><p class="paragraph" style="text-align:left;"><b>Lifetime thanks</b> for directly supporting our work</p></li></ul><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/upgrade?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen"><span class="button__text" style=""> Start 30 day free trial </span></a></div><p class="paragraph" style="text-align:left;"></p></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4a7c83d4-b842-4aa5-9f6d-eb757091fe86/INI_Logo_The_News_email_brain_PNG.png?t=1725559596"/></div><h4 class="heading" style="text-align:left;" id="the-carbon-removal-gap"><b>⚡️ Climate change:</b></h4><ul><li><p class="paragraph" style="text-align:left;"><b>Stop trying to make coal happen! </b>The feds are offering $1 billion to revive coal, while the gap between carbon removal capacity and what’s needed keeps widening. (<a class="link" href="https://heatmap.news/carbon-removal/2026-carbon-removal-report?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">HEATMAP</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌍️<b>Climate change is shrinking the safe window for Hajj pilgrims, </b>with May temperatures in Mecca now matching what summers looked like in the 1980s. (<a class="link" href="https://news.mongabay.com/short-article/2026/06/intense-heat-during-meccas-spring-threatens-millions-of-hajj-pilgrims/?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">Mongabay</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>The Trump admin is dismantling a $368 million ocean monitoring network</b> that tracks Atlantic currents, carbon absorption, and marine heat waves, creating a huge blind spot in climate science. (<a class="link" href="https://www.nytimes.com/2026/06/01/climate/ocean-observatories-initiative.html?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">The New York Times</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌎️ <b>Scientists are warning that a developing Super El Niño</b>, amplified by climate change and Iran war fuel disruptions, could devastate food systems, forests, and water supplies across the Global South. #2026 amiright? (<a class="link" href="https://www.wri.org/insights/super-el-nino-impacts-explained?apcid=0065832e0541868dfaf98c00&utm_campaign=wridigest&utm_medium=email&utm_source=wridigest-2026-06-03" target="_blank" rel="noopener noreferrer nofollow">World Resources Institute</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do: </b>Tell Congress to fund community heat resilience programs and sign the <b>Preventing HEAT Illness and Deaths Act</b> (<a class="link" href="https://www.whatcanido.earth/action/improve-heat-preparedness/?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">go</a>). And use 🌎️ <b>Global Forest Watch </b>to track real-time fire alerts as El Niño develops (<a class="link" href="https://www.whatcanido.earth/action/global-forest-watch/?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><h4 class="heading" style="text-align:left;" id="chinas-biotech-lead">🦠 <b>Health & Bio:</b></h4><ul><li><p class="paragraph" style="text-align:left;">🌏️<b> China’s biotech sector just got top billing at ASCO for the first time </b>with a cancer drug trial conducted entirely in China, raising questions about drug applicability for US patients and America’s competitiveness in medicine. (<a class="link" href="https://www.nytimes.com/2026/05/30/business/china-lung-cancer-drugs-asco.html?smid=nytcore-ios-share&utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">The New York Times</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>A third of Americans now report energy insecurity, </b>with families in Tampa cutting AC during record heat because they can’t afford the bills. (<a class="link" href="https://heatmap.news/energy/energy-poverty-summer?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">HEATMAP</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Doctors across the US are treating children with whooping cough, </b>rotavirus, and bacterial pneumonia they’ve barely seen in their careers, as vaccine hesitancy fuels a resurgence of diseases we’d already defeated. (<a class="link" href="https://www.nytimes.com/2026/06/02/well/children-vaccines-illnesses.html?campaign_id=341&emc=edit_ntda_20260602&instance_id=176522&nl=dani-blum&regi_id=35684228&segment_id=220813&user_id=3e565dc4465effe78c1805d37e784370&utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">The New York Times</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌏️ <b>Climate change is turning the planet into a petri dish:</b> flesh-eating bacteria are spreading north, heat-adapted fungi are threatening the thermal barrier that protects humans, and zombie microbes are thawing from permafrost (*breathes heavily into a paper bag*). (<a class="link" href="https://www.newyorker.com/magazine/2026/06/01/our-warming-planet-is-a-petri-dish-for-new-and-deadly-microbes?utm_source=nl&utm_brand=tny&utm_mailing=TNY_Science_053026&utm_campaign=aud-dev&utm_medium=email&bxid=5c935afdfc942d0bdf76e849&cndid=18580500&hasha=3e565dc4465effe78c1805d37e784370&hashb=dfb9f8cc11536a574ea1a8bebc95cfabe06dfeb6&hashc=cd0806e0044e31a6cb7a69789d10758110fe07aca79e7d6abf3b4cbd947345b1&esrc=no_source_code&utm_term=TNY_Science_Tech" target="_blank" rel="noopener noreferrer nofollow">The New Yorker</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do: </b>Support the<b> Vaccine Integrity Project</b> and get the latest evidence-based vaccine information (<a class="link" href="https://www.whatcanido.earth/action/vaccine-integrity-project/?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">go</a>). And use 🌍️ <b>BEACON </b>to track infectious disease events globally (<a class="link" href="https://www.whatcanido.earth/action/beacon/?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><h4 class="heading" style="text-align:left;" id="the-firstever-water-trade-deal">💦 <b>Food & Water: </b></h4><ul><li><p class="paragraph" style="text-align:left;"><b>Arizona and Nevada have struck the first-ever water trade deal </b>with San Diego, which has a surplus thanks to its desalination plant, a creative workaround as the Colorado River faces its worst drought in decades. (<a class="link" href="https://www.nytimes.com/2026/06/03/climate/arizona-nevada-san-diego-water.html?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">The New York Times</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Google is promising to replenish more water than its data centers use</b> by 2030, laying out a five-commitment blueprint after 70% of Americans said they’d oppose a data center in their area. (<a class="link" href="https://www.theverge.com/policy/942296/google-water-commitments-data-centers?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">The Verge</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>This opposition isn’t just about noise and water use,</b> but about who controls AI and whether ordinary people have any say in a transformation that’s already shaping their lives. (<a class="link" href="https://www.vox.com/future-perfect/490350/data-center-moratoria-ai-backlash?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">Vox</a>)</p></li><li><p class="paragraph" style="text-align:left;">🌏️<b> Papua New Guinea declared a UK-sized no-take marine protected area</b> in the Bismarck Sea in a meaningful step to protect 30% of its waters by 2030. (<a class="link" href="https://oceanographicmagazine.com/news/papua-new-guinea-announces-largest-mpa-in-its-history/?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">Oceanographic</a>)</p><p class="paragraph" style="text-align:left;"></p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do: </b>Filter forever chemicals out of your water by comparing these options (<a class="link" href="https://www.whatcanido.earth/action/compare-pfas-water-filter-options/?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">go</a>). And explore the <b>MPA Guide</b> to understand how marine protected areas work (<a class="link" href="https://www.whatcanido.earth/action/the-mpa-guide/?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><h4 class="heading" style="text-align:left;" id="merging-chatbots-and-agents">👩‍💻 <b>Beep Boop:</b></h4><ul><li><p class="paragraph" style="text-align:left;"><b>AI labs are merging chatbots and agents into systems</b> that don’t just answer questions, but take action on your behalf (booking, emailing, trading) with minimal human approval steps. (<a class="link" href="https://www.bigtechnology.com/p/the-chatbots-and-agents-are-going?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">Big Technology</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Android’s new anti-spoofing feature sends a silent verification signal </b>to confirm callers are who they claim to be. (<a class="link" href="https://www.wired.com/story/android-is-fighting-phone-scams-with-a-new-feature-to-prove-whos-calling/?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">WIRED</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Peptide and supplement companies are spamming Reddit to manipulate </b>what AI chatbots tell people about their products. (<a class="link" href="https://www.404media.co/companies-are-using-reddit-to-manipulate-chatgpt-and-google-ai-search/?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">404 Media</a>)</p></li><li><p class="paragraph" style="text-align:left;"><b>Meta is stuffing billions of dollars of chips into outdoor tents</b> powered by off-grid gas plants, cutting data center build time in half. (<a class="link" href="https://www.distilled.earth/p/metas-data-center-strategy-and-the?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">Distilled</a>)</p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;">📣<b> What You Can Do: </b>Tell Congress to let states regulate AI so that Silicon Valley billionaires can’t just do whatever they want (<a class="link" href="https://www.whatcanido.earth/action/let-states-regulate-ai/?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">go</a>). And take the 🌏️ <b>Media Literacy Crash Course </b>(<a class="link" href="https://www.whatcanido.earth/action/media-literacy-crash-course?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">go</a>).</p><figcaption class="blockquote__byline"></figcaption></blockquote></div><hr class="content_break"><p class="paragraph" style="text-align:left;"><b>Last week’s most popular Action Step was</b> learning about the surveillance tech in use in your community using<a class="link" href="https://www.whatcanido.earth/action/atlas-of-surveillance?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow"> EFF’s Atlas of Surveillance.</a></p><p class="paragraph" style="text-align:left;">👉 NEW: Find every action recommended in <i>It’s Called Science.</i> <a class="link" href="https://www.whatcanido.earth/results/?tags=it-s-called-science&utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">right here</a>.</p><p class="paragraph" style="text-align:left;">🌎️ = <i>Global news/action steps</i></p><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:10.0px 15.0px 10.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h2 class="heading" style="text-align:left;"><b>🙋‍♀️ Vote!</b></h2></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 1.0px 20.0px 1.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ebf645f3-931f-4ed8-b04b-e63f8dd14490/What_the_What_v1.3_draft.png?t=1712599096"/></div><p class="paragraph" style="text-align:left;"><b>Vroom vroom</b>📈<b> </b></p><div class="embed"><a class="embed__url" href="https://www.canarymedia.com/articles/electric-vehicles/electric-cars-starting-take-over-world?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank"><div class="embed__content"><p class="embed__title"> Electric cars are starting to take over the world </p><p class="embed__description"> Despite sluggish EV sales in the U.S., it’s full steam ahead for electric vehicles in most other regions. </p><p class="embed__link"> Canary Media </p></div><img class="embed__image embed__image--right" src="https://img.canarymedia.com/content/uploads/COTW-GLOBAL-EV-2026.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=630&q=80&w=1200&s=65521efd5e9fe12ab6694b982ae7eb7e"/></a></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ff76e013-013d-4a84-95f8-4c2b363c463f/2025_INI_TMIQ_Email_Header_A.jpg?t=1740519151"/></div><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/210cdf34-2160-4b22-8004-ede9ec7d64f2/26_TMIQ__Quinnie_Perez_Email_Header.png?t=1780673730"/></div><h4 class="heading" style="text-align:left;">Run for Soil and Water and Farmworkers</h4><p class="paragraph" style="text-align:left;"><span style="font-size:16px;"><b>You may feel like you&#39;re giving it all you have, but obviously things are tough out there. </b></span><span style="font-size:16px;">We&#39;re working on all of it, but in particular, you, our listeners have asked for over and over more examples of a fight and actual progress that you can see and touch and feel.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">And in these, the new second batch of conversations, in partnership with our best friends at </span><span style="font-size:16px;"><b>Run for Something</b></span><span style="font-size:16px;">, we&#39;re gonna give you more of exactly what you&#39;re asking for.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">Guests are sourced from the Run for Something pipeline, so they could be candidates or they could be among the graduating classes. But these are no doubt the next generation leaders of this country</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">Today I&#39;m gonna introduce you to an incredible candidate who&#39;s running for a local office in their home state that is specifically working on something they were born into and care about deeply, that they represent.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">We&#39;re gonna talk about what they&#39;re working on and why, where they&#39;ve made progress, where they&#39;ve struggled, and tactics and strategies that might be transferable to other school districts or towns or cities or whatever.</span></p><p class="paragraph" style="text-align:center;">📖<i> Prefer to read? Get the transcript </i><i><a class="link" href="https://www.importantnotimportant.com/podcast/s/the_most_important_question/run_for_soil_and_water_and_farmworkers?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">here</a></i><i>.</i></p><p class="paragraph" style="text-align:center;">▶️<i> Or watch the full episode on </i><i><a class="link" href="https://www.youtube.com/watch?v=n1quZyBTmAw&utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">YouTube</a></i><i>.</i></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://lnk.to/tmiq216_quinnieperez?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen"><span class="button__text" style=""> Listen now </span></a></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/41fa8e69-e4a0-41fd-80f6-daf80b1357b2/LFAW__012_Syris_Valentine.png?t=1780589213"/></div><h4 class="heading" style="text-align:left;"><b>Every mother deserves a doula</b></h4><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">Off the coast of Dominica, </span><span style="font-size:16px;"><b><a class="link" href="https://www.npr.org/2026/03/27/nx-s1-5762978/sperm-whale-birth-cooperation-coordination-marine-mammals-science?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow" style="color: #222222">scientists recently watched 11 sperm whales</a></b></span><span style="font-size:16px;"> gather around a birthing mother. What happened next turned out to have a lot to say about one of the most underfunded corners of American healthcare.</span></p><p class="paragraph" style="text-align:left;"><span style="font-size:16px;">This week, </span><span style="font-size:16px;"><b>Syris Valentine </b></span><span style="font-size:16px;">explores what sperm whales, bonobos, and even hamsters can tell us about why every mother deserves a doula.</span></p><p class="paragraph" style="text-align:center;">▶️<i> Watch Life Finds A Way on </i><i><a class="link" href="https://www.youtube.com/playlist?list=PLSfAD4O-rQf0M7I77uOFlJSc6t-d_pKOJ&utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">YouTube</a></i></p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/p/every-mother-deserves-a-doula?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen"><span class="button__text" style=""> Read on </span></a></div></div><div class="section" style="background-color:transparent;border-color:#222222;border-radius:20px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:10.0px 0.0px 20.0px 0.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/13a15b8d-c3a2-4786-a5c9-24b1d0a0c380/TheScienceofFiction-600x200.png?t=1757096898"/></div><div class="image"><img class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/37f20197-55df-43be-9853-de2a548114f7/IMG_4400-1.JPG?t=1756826375"/><div class="image__source"><span class="image__source_text"><p>&lt;span style=&quot;white-space: pre-wrap;&quot;&gt;Gabriel-Philip Santos, co-founder of Cosplay for Science. Credit: Gabriel Santos&lt;/span&gt;</p></span></div></div><h4 class="heading" style="text-align:left;">Meet the cosplaying paleontologist who teaches Jurassic Park fans about dinosaurs</h4><p class="paragraph" style="text-align:left;">Many paleontologists credit <i>Jurassic Park</i> and its sequels for sparking an obsession with dinosaurs that set them on their career path. </p><p class="paragraph" style="text-align:left;">Yet as their education progressed, some budding scientists became disillusioned with their beloved childhood franchise because of the inaccuracies and outright dinosaur falsehoods it has propagated.</p><p class="paragraph" style="text-align:left;"><b>Gabriel-Philip Santos</b> isn&#39;t one of them. The director of education at the <b>Raymond M. Alf Museum of Paleontology in Los Angeles</b>, Santos has carried his early love of <i>Jurassic Park </i>forward into his career as a paleontologist and science communicator.</p><p class="paragraph" style="text-align:left;"> Santos knows there&#39;s a lot these films get wrong about dinosaurs. But he also believes they provide paleontologists a tremendous opportunity to engage with the public—even if that means clearing up some misconceptions about feathers and frog DNA.</p><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://www.importantnotimportant.com/p/meet-the-cosplaying-paleontologist-who-teaches-jurassic-park-fans-about-dinosaurs?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen"><span class="button__text" style=""> Read it </span></a></div></div><div class="section" style="background-color:#EFFAFF;margin:20.0px 0.0px 20.0px 0.0px;padding:10.0px 10.0px 10.0px 10.0px;"><p class="paragraph" style="text-align:left;">💌 <b>Loved this issue of It’s Called Science? </b></p><p class="paragraph" style="text-align:left;"><b>Check out what else we make </b>(or take it easy on the emails, we get it) right in your <a class="link" href="{{subscriber_preferences_url}}" target="_blank" rel="noopener noreferrer nofollow">Subscriber Preferences</a>.</p></div><div class="section" style="background-color:#EFFAFF;border-color:#222222;border-radius:10px;border-style:solid;border-width:1px;margin:25.0px 15.0px 25.0px 15.0px;padding:20.0px 5.0px 20.0px 5.0px;"><p class="paragraph" style="text-align:center;">🤝<b> Thanks for reading. </b><span style="color:#222222;"><b>Here’s how we can help you directly:</b></span></p><p class="paragraph" style="text-align:left;">☎️<span style="color:#222222;"> </span><span style="color:#222222;"><span style="text-decoration:underline;"><a class="link" href="https://www.importantnotimportant.com/c/call-me?utm_source=sb-ini&utm_medium=email&utm_campaign=stop-trying-to-make-coal-happen" target="_blank" rel="noopener noreferrer nofollow">Work with Quinn 1:1</a></span></span><span style="color:#222222;"> (slots are extremely limited) - book time to talk climate strategy, investing, or anything else.</span></p><p class="paragraph" style="text-align:left;">🎯 <span style="color:#222222;"><a class="link" href="https://www.importantnotimportant.com/c/sponsors?utm_medium=email&utm_source=ini&utm_campaign=footer" target="_blank" rel="noopener noreferrer nofollow">Sponsor</a></span><span style="color:#222222;"><b><a class="link" href="https://www.importantnotimportant.com/c/sponsors?utm_medium=email&utm_source=ini&utm_campaign=footer" target="_blank" rel="noopener noreferrer nofollow"> </a></b></span><span style="color:#222222;"><b>Important, Not Important </b></span><span style="color:#222222;">- reach </span><b>{{active_subscriber_count}}</b><span style="color:#222222;"> (and counting) sustainably-minded consumers across our newsletters, web, and audio.</span></p></div></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=99125f33-1852-4663-bb26-db00b52bbc09&utm_medium=post_rss&utm_source=important_not_important">Powered by beehiiv</a></div></div>
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