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    <title>Tom Osman</title>
    <description>&quot;Digital Arms Dealer&quot;. Read by big brain entrepreneurs and innovators. New tools, every week.</description>
    
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    <pubDate>Sun, 25 Aug 2024 16:32:46 +0000</pubDate>
    <atom:published>2024-08-25T16:32:46Z</atom:published>
    <atom:updated>2026-06-16T18:40:12Z</atom:updated>
    
      <category>Artificial Intelligence</category>
      <category>Future</category>
      <category>Technology</category>
    <copyright>Copyright 2026, Tom Osman</copyright>
    
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  <title>Flux, Lindy &amp; Toby</title>
  <description>and how to add them to your arsenal.</description>
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  <pubDate>Sun, 25 Aug 2024 10:00:00 +0000</pubDate>
  <atom:published>2024-08-25T10:00:00Z</atom:published>
    <dc:creator>Tom Osman</dc:creator>
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</style><div class='beehiiv__body'><p class="paragraph" style="text-align:left;">G’day folks.</p><p class="paragraph" style="text-align:left;">I’m sat here typing this on a Sunday morning after a bad nights sleep to see that the founder of Telegram, Pavel Durov has been arrested in France. Crazy move aimed at shutting down privacy. </p><p class="paragraph" style="text-align:left;">Bad times. </p><p class="paragraph" style="text-align:left;">Before we dive into the topic of todays email, I’d love to know what you think of this 👇️ </p><div class="image"><img alt="" class="image__image" style="border-style:solid;border-width:3px;box-sizing:border-box;border-color:#222222;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/069bbb4e-27ce-4b07-8490-df3e0c14af00/AI_for_Entrepreneurs_Twitter_Header__5_.png?t=1724592190"/></div><p class="paragraph" style="text-align:left;">So here’s what weapons I have for you today.</p><h2 class="heading" style="text-align:left;" id="i">I</h2><div class="image"><img alt="" class="image__image" style="border-style:solid;border-width:3px;box-sizing:border-box;border-color:#222222;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/329ca17d-0d93-420b-b838-321357f89e0b/Twitter_Header_Flux.png?t=1724599802"/></div><p class="paragraph" style="text-align:left;">Flux is a new image generation model that can create incredibly life-like images!</p><div class="image"><img alt="" class="image__image" style="border-radius:5px;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2195d940-69c2-421b-b5b0-e3891663e870/image.png?t=1724603279"/></div><p class="paragraph" style="text-align:left;">Because it’s open sourced, you can create you own personal version trained on images of you, to create a digital version of yourself.</p><p class="paragraph" style="text-align:left;">This is a BIG deal!</p><p class="paragraph" style="text-align:left;">The business model of agencies, photography, ad placements will all be flipped.</p><p class="paragraph" style="text-align:left;">Why do a physical photoshoot and pay thousands if you can do it for pennies now? All using a digital person that you don’t have to pay.</p><p class="paragraph" style="text-align:left;">Wild.</p><p class="paragraph" style="text-align:left;">You can try Flux across a few different image generation tools:</p><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://ideogram.ai/?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=flux-lindy-toby" target="_blank" rel="noopener noreferrer nofollow">Ideogram</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.freepik.com/pikaso/ai-image-generator?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=flux-lindy-toby" target="_blank" rel="noopener noreferrer nofollow">Freepix</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.letz.ai/?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=flux-lindy-toby" target="_blank" rel="noopener noreferrer nofollow">Letz</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://www.headshotpro.com/?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=flux-lindy-toby" target="_blank" rel="noopener noreferrer nofollow">Headshot Pro</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="https://photoai.com/?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=flux-lindy-toby" target="_blank" rel="noopener noreferrer nofollow">PhotoAI</a></p></li></ul><div class="blockquote"><blockquote class="blockquote__quote"><p class="paragraph" style="text-align:left;"><span style="background-color:#F9FAFB;">You can train a custom version of Flux on a model and another one on a product of yours. Combine these to get consistent, quality images of your model holding/wearing that item. Add a image to video step like Runway and enjoy!</span></p><figcaption class="blockquote__byline"> TIP </figcaption></blockquote></div><h2 class="heading" style="text-align:left;" id="ii">II</h2><div class="image"><img alt="" class="image__image" style="border-style:solid;border-width:3px;box-sizing:border-box;border-color:#222222;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9ddabb1b-0e25-41af-84e6-18ee5e6b829d/Twitter_Header_Lindy.png?t=1724598350"/></div><p class="paragraph" style="text-align:left;">You may or may not have heard about “AI Agent” before.</p><p class="paragraph" style="text-align:left;">If you haven’t they’re like mini digital workers that can complete tasks for you.</p><p class="paragraph" style="text-align:left;">Simple version they can understand and reply to emails.</p><p class="paragraph" style="text-align:left;">Complex version is they take in customer support queries, update the database then either complete the task or route the user to a human.</p><div class="image"><img alt="" class="image__image" style="border-radius:5px;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/43171f56-ba8b-4ecd-8872-0f1a90c612d6/CleanShot_2024-08-25_at_18.16.37_2x.png?t=1724603178"/></div><p class="paragraph" style="text-align:left;">Now imagine you have many of these working together to run your business.</p><p class="paragraph" style="text-align:left;">Crazy hey. Give it a try <a class="link" href="http://www.lindy.ai?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=flux-lindy-toby" target="_blank" rel="noopener noreferrer nofollow">here</a>.</p><h2 class="heading" style="text-align:left;" id="iii">III</h2><div class="image"><img alt="" class="image__image" style="border-style:solid;border-width:3px;box-sizing:border-box;border-color:#222222;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/98e549b3-db42-47db-97a8-730e7dd51cb7/Twitter_Header_Toby.png?t=1724600404"/></div><p class="paragraph" style="text-align:left;">I don’t know about you but I’ve always wanted to be able to speak different languages.</p><p class="paragraph" style="text-align:left;">So far, I’ve not put the effort in to do it.</p><p class="paragraph" style="text-align:left;">But now….I might have a work around 👀 </p><p class="paragraph" style="text-align:left;">Toby is a simple app you can install that allows you to translate your voice live when on things like Zoom or Google meet.</p><p class="paragraph" style="text-align:left;">Yes really.</p><p class="paragraph" style="text-align:left;">Pick the input language (the one you speak) then choose the output language (the one you want to speak) and that’s it.</p><div class="image"><img alt="" class="image__image" style="border-radius:5px;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/399bd60d-4c96-4243-aec4-6ce77e901f22/CleanShot_2024-08-25_at_18.14.03_2x.png?t=1724602485"/></div><p class="paragraph" style="text-align:left;">Go live on a Google meet and suddenly the person on the other end of the call will hear you speaking Spanish or Mandarin.</p><p class="paragraph" style="text-align:left;">This is the future I want to live in! Try it now for free <a class="link" href="http://www.trytoby.ai?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=flux-lindy-toby" target="_blank" rel="noopener noreferrer nofollow">here</a>.</p><hr class="content_break"><p class="paragraph" style="text-align:left;">That’s it for today folks.</p><p class="paragraph" style="text-align:left;">If you liked this format, let me know with a one word reply.</p><p class="paragraph" style="text-align:left;">See you on the next one,</p><p class="paragraph" style="text-align:left;">Tom</p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=17882569-61ec-415c-82e8-7713b360afda&utm_medium=post_rss&utm_source=tom_osman">Powered by beehiiv</a></div></div>
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      <item>
  <title>Synthfluencers</title>
  <description>...and how to create one.</description>
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  <pubDate>Thu, 15 Aug 2024 10:00:00 +0000</pubDate>
  <atom:published>2024-08-15T10:00:00Z</atom:published>
    <dc:creator>Tom Osman</dc:creator>
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    <div class='beehiiv'><style>
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</style><div class='beehiiv__body'><p class="paragraph" style="text-align:left;">This week I posted something that people seemed to like the idea of.</p><p class="paragraph" style="text-align:left;">The idea was that we’re getting to a point in the technology curve where anyone can create anything.</p><p class="paragraph" style="text-align:left;">Images, videos, voices can all be synthetically generated for pennies and in seconds.</p><p class="paragraph" style="text-align:left;">Now, the normal way things like this go is straight to degeneracy.</p><p class="paragraph" style="text-align:left;">Porn, AI girlfriends and AI powered OnlyFans trying to get men and women to part with their cash for nudes and other things that I sure you can imagine.</p><p class="paragraph" style="text-align:left;">But what if there was another way to think about this?</p><p class="paragraph" style="text-align:left;">Here’s the tweet.</p><blockquote align="center" class="twitter-tweet"><a href="https://twitter.com/tomosman/status/1823298509447266792?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=synthfluencers"><p> Twitter tweet </p></a></blockquote><p class="paragraph" style="text-align:left;">What if we could use the same technology to create an even more powerful opposite reaction in an attempt at bringing back some of the values currently being lost.</p><p class="paragraph" style="text-align:left;"><a class="link" href="http://Character.ai?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=synthfluencers" target="_blank" rel="noopener noreferrer nofollow">Character.ai</a> was the standout application from the last couple of years with users spending over 30 minutes per session speaking to virtual characters.</p><p class="paragraph" style="text-align:left;"><b>This session time is insane.</b></p><p class="paragraph" style="text-align:left;">Then, out of nowhere, Google, snapped them up and hired the founding team & licensed the IP.</p><p class="paragraph" style="text-align:left;">It’s clear that people are lacking some emotional interaction in their day to day lives which digital companions can help with.</p><p class="paragraph" style="text-align:left;">Now is something that a lot of people won’t like….</p><p class="paragraph" style="text-align:left;">AI companions are more empathetic that 99% of humans, more patient and are better at sensing emotions.</p><p class="paragraph" style="text-align:left;">If you don’t believe me on the emotion part, just take moment, visit <a class="link" href="http://hume.ai?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=synthfluencers" target="_blank" rel="noopener noreferrer nofollow">hume.ai</a> then come back to finish reading.</p><p class="paragraph" style="text-align:left;"><b>So, knowing this now, what do we do?</b></p><p class="paragraph" style="text-align:left;">Well if you’re someone who’s willing and able to pull together the tools we have available today, why not try and task some AI projects towards benefiting humanity.</p><p class="paragraph" style="text-align:left;">We’re seeing a huge collapse in population growth with birth rates falling way below replacement rates, religion and family values are on the way down too.</p><p class="paragraph" style="text-align:left;">Although we’re living in the best time in human history, and AGI is around the corner, positive change only happens through force of will.</p><p class="paragraph" style="text-align:left;">Otherwise it’s down only.</p><p class="paragraph" style="text-align:left;">So if you want to play around with this idea…heres the tools you need to create an “influencer” that can go out into the world and spread more goodness in the world.</p><h3 class="heading" style="text-align:left;" id="step-1">Step 1</h3><p class="paragraph" style="text-align:left;">Create a character using Flux available <a class="link" href="https://fal.ai/models/fal-ai/flux/dev?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=synthfluencers" target="_blank" rel="noopener noreferrer nofollow">here</a>. This is a fully open source model so you don’t need to worry about things changing!</p><p class="paragraph" style="text-align:left;">To make it more realistic, use something called a Realism LoRa found <a class="link" href="https://fal.ai/models/fal-ai/flux-realism?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=synthfluencers" target="_blank" rel="noopener noreferrer nofollow">here</a>.</p><h3 class="heading" style="text-align:left;" id="step-2">Step 2</h3><p class="paragraph" style="text-align:left;">Create 10 images of the same person by maintaining the same Seed throughout the process once you’re happy with the character.</p><h3 class="heading" style="text-align:left;" id="step-3">Step 3</h3><p class="paragraph" style="text-align:left;">Take those 10 images and train your own unique LoRa <a class="link" href="https://fal.ai/models/fal-ai/flux-lora-general-training?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=synthfluencers" target="_blank" rel="noopener noreferrer nofollow">here</a>. </p><p class="paragraph" style="text-align:left;">This means you will have your own custom trained image generation model for your character.</p><p class="paragraph" style="text-align:left;">From this you can put your person into any scene, place or outfit instantly.</p><p class="paragraph" style="text-align:left;">One other option so do this simply is to use <a class="link" href="http://Photoai.com?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=synthfluencers" target="_blank" rel="noopener noreferrer nofollow">Photoai.com</a> or <a class="link" href="http://Letz.ai?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=synthfluencers" target="_blank" rel="noopener noreferrer nofollow">Letz.ai</a>. Both are great.</p><h3 class="heading" style="text-align:left;" id="step-4">Step 4</h3><p class="paragraph" style="text-align:left;">If you want to create some video posts, you can head to <a class="link" href="https://runwayml.com/?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=synthfluencers" target="_blank" rel="noopener noreferrer nofollow">Runway</a> and upload the image that you want to use.</p><p class="paragraph" style="text-align:left;">Pick one, add a description of how you want the video to look and press generate.</p><p class="paragraph" style="text-align:left;">For detailed info on how to prompt the AI, read the docs <a class="link" href="https://help.runwayml.com/hc/en-us/articles/30586818553107-Gen-3-Alpha-Prompting-Guide?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=synthfluencers" target="_blank" rel="noopener noreferrer nofollow">here</a>.</p><p class="paragraph" style="text-align:left;">Even better, take screen shots of the docs page or copy and paste the instructions into ChatGPT and ask it what you want the scene to look like.</p><h3 class="heading" style="text-align:left;" id="step-5">Step 5</h3><p class="paragraph" style="text-align:left;">Create a social media account for your newly created Synthfluencer and start posting away spreading what ever good you want to see in the world.</p><p class="paragraph" style="text-align:left;">If you are a bit technical, you can create images via API and schedule these to be posted once per day using Make or Zapier.</p><h3 class="heading" style="text-align:left;" id="bonus-step">Bonus Step</h3><p class="paragraph" style="text-align:left;">Go to <a class="link" href="https://elevenlabs.io/?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=synthfluencers" target="_blank" rel="noopener noreferrer nofollow">ElevenLabs</a>, create or choose a Voice for your new creation then go to <a class="link" href="https://synthflow.ai/?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=synthfluencers" target="_blank" rel="noopener noreferrer nofollow">Synthflow</a> and give it a phone number so people can call it.</p><p class="paragraph" style="text-align:left;">This part is a little crazy I know but believe me when I say this is how the future is going to be very shortly so it’s a good time to get used to it.</p><h3 class="heading" style="text-align:left;" id="end">End.</h3><p class="paragraph" style="text-align:left;">This is a super simple guide on how you could start to think about it!</p><p class="paragraph" style="text-align:left;">I know it’s not going to be for everyone but you could apply the same thinking to digital employees by using a tool like <a class="link" href="http://Relevance.ai?utm_source=tomosman.beehiiv.com&utm_medium=newsletter&utm_campaign=synthfluencers" target="_blank" rel="noopener noreferrer nofollow">Relevance.ai</a>.</p><p class="paragraph" style="text-align:left;">Let me know what you thought of this and catch you on the next one.</p><p class="paragraph" style="text-align:left;">Tom</p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=b8be8757-a55f-4a53-9b79-ce3a357ea3ee&utm_medium=post_rss&utm_source=tom_osman">Powered by beehiiv</a></div></div>
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      <item>
  <title>Change</title>
  <description>...and some thoughts on what to do.</description>
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  <pubDate>Tue, 13 Aug 2024 10:00:00 +0000</pubDate>
  <atom:published>2024-08-13T10:00:00Z</atom:published>
    <dc:creator>Tom Osman</dc:creator>
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</style><div class='beehiiv__body'><p class="paragraph" style="text-align:left;">…The wrecking ball of change is here in the form of AI.</p><p class="paragraph" style="text-align:left;">Simple thing to say right but I get the feeling the the general public won’t know what’s on the doorstep.</p><p class="paragraph" style="text-align:left;">Today I wanted to spew some thoughts on how to think about it and potentially get ahead of the thing that’s coming after you and your grandmas.</p><h2 class="heading" style="text-align:left;" id="speed">Speed</h2><p class="paragraph" style="text-align:left;">When ChatGPT came out, that was a big moment. </p><p class="paragraph" style="text-align:left;">We now had something that was super smart that we could talk to through a chat box.</p><p class="paragraph" style="text-align:left;">It knew stuff and it quickly became the fastest growing app of all time.</p><p class="paragraph" style="text-align:left;">But speaking to people outside of the Twitter/X circle, the knowledge gap is huge.</p><p class="paragraph" style="text-align:left;">For us nerds, it’s the difference between using GPT 3.5 Turbo and using Claude Sonnet 3.5.</p><p class="paragraph" style="text-align:left;">Huge difference to those who know.</p><p class="paragraph" style="text-align:left;">For everyone else, it’s a “yeah I tried it but it wasn’t that good” kinda conversation.</p><p class="paragraph" style="text-align:left;">This is the point where you check their phone and you see they’re using a knock off ChatGPT app and they’re one phone call away from sending their life savings to Nigeria.</p><p class="paragraph" style="text-align:left;">But in all seriousness, when things change as fast as they have done in the last 24 months, people will undoubtably be left behind.</p><p class="paragraph" style="text-align:left;">And, it’ll leave a mark.</p><p class="paragraph" style="text-align:left;">To the everyman it’s hard to comprehend how a chat box is going to leave them short of a job but as we know that’s missing the point.</p><h2 class="heading" style="text-align:left;" id="its-already-better-than-you">It’s already better than you.</h2><p class="paragraph" style="text-align:left;">AI models are already more capable than the 90% of humans, so when integrated correctly it’s bye bye to the meat machines that used to CTRL + C → CRTL + V from 9-5.</p><p class="paragraph" style="text-align:left;">Now scale that up across any job that requires tapping keys or using the phone and can imagine the pickle people might be in.</p><p class="paragraph" style="text-align:left;">There is a way out however.</p><p class="paragraph" style="text-align:left;">Wanna guess what that is?</p><p class="paragraph" style="text-align:left;">Replace yourself with AI before someone else does.</p><p class="paragraph" style="text-align:left;">In reality this looks like hunting down the tools that can assist you with doing your job more effectively that before and learning how to use them.</p><p class="paragraph" style="text-align:left;">We could spend a ton of time running through every use case here but here’s 10 simple examples from our friend Claude.</p><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b90f7b7a-6289-49de-b8d6-66e509e468ac/CleanShot_2024-08-14_at_00.10.18_2x.png?t=1723587033"/><div class="image__source"><span class="image__source_text"><p>10 simple tasks AI could handle for knowledge workers</p></span></div></div><p class="paragraph" style="text-align:left;">If each of these task usually takes X amount of minutes, workout how many times a given task is done then figure out how much time it would save each year.</p><p class="paragraph" style="text-align:left;">Stack these up and this could be the difference between a job saved and a job lost.</p><p class="paragraph" style="text-align:left;">This is only going to be a short post on this topic to help get you thinking but there will be deeper dives to come.</p><p class="paragraph" style="text-align:left;">The main takeaway should be…</p><div class="blockquote"><blockquote class="blockquote__quote"></blockquote></div><p class="paragraph" style="text-align:left;">If the answer is yes or maybe, taking the bull by the horns to find this out could be the difference maker in the next couple of year.</p><p class="paragraph" style="text-align:left;">That’s it for today and I hope you find a task to hand off to an AI!</p><p class="paragraph" style="text-align:left;">Tom</p></div><div class='beehiiv__footer'><br class='beehiiv__footer__break'><hr class='beehiiv__footer__line'><a target="_blank" class="beehiiv__footer_link" style="text-align: center;" href="https://www.beehiiv.com/?utm_campaign=48eaf102-dd70-47f8-9127-188054a706e4&utm_medium=post_rss&utm_source=tom_osman">Powered by beehiiv</a></div></div>
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