1. TED 2025 Humanity Reimagined

What’s Happening: TED2025, themed humanity reimagined, lit up Vancouver with a bold, urgent question: how do we stay human in an age of accelerating AI, climate shifts, and cultural reinvention? Over five days, thinkers, builders, and visionaries offered answers — sometimes provocative, sometimes poetic, always pressing.

TLDR:

• Who controls the future?
  From Carole Cadwalladr’s warnings about democracy being reshaped by tech monopolies to Palmer Luckey’s AI weapons pitch, the tension between innovation and control is front and center. Power is shifting — but to whom?

• Rethinking intelligence — human, machine, and beyond:
  Yoshua Bengio and Jeffrey T. Reed explored new frontiers of intelligence — from ethical AI to decoding how wolves communicate. Machines are getting smarter, yes — but the question is how we evolve alongside them. Later in the week, Claudia Passos Ferreira offered a stunning insight into newborn consciousness, while Sam Altman walked us through the slow, strange climb toward AGI — and the guardrails we’ll need along the way.

• Systems that empower — not just sustain:
  Wawira Njiru’s hyper-local food ecosystems for schoolchildren and Yancey Strickler’s “Headless Brands” both point to a deep need to redesign broken systems — not just patch them. Julienne Oyler’s work with Inkomoko and Sitoyo Lopokoiyit’s talk on M-PESA showed how economic inclusion can be real, scalable, and culturally grounded. These aren’t fixes — they’re new models.

• Restoration and imagination as infrastructure:
  Philippe Villeneuve’s rebuilding of Notre Dame and David Fajgenbaum’s drug repurposing work showed that healing — in architecture, in medicine — requires both innovation and reverence.

• Optimism that’s earned:
  Angus Hervey reminded us that progress is happening — we just need to look in the right places. And across all five days, that progress didn’t feel like blind optimism, but rather, clear-eyed hope paired with practical, often poetic action.

Why It Matters: By the end of TED2025, a pattern had emerged: we are rewriting the human operating system. The collision of AI, ethics, art, power, and play demands more than innovation — it asks for imagination, responsibility, and new structures. This wasn’t just a conference. It was a prompt. To build the future.

2. Google showcases new AR glasses and XR headset at TED

Courtesy of Google, AXIOS & TED

What’s Happening: At TED2025’s Humanity Reimagined event, Google showcased prototype smart glasses with an integrated display and Gemini AI, a proof of its return in the wearable glasses space over a decade later. The demo highlighted how lightweight glasses could work with smartphones to deliver real-time assistance, including translation, transcription, and memory cues.

TLDR:

• Google revealed AI-powered smart glasses with a built-in display.

• The glasses feature Gemini AI integration and work with phones for real-time processing.

• Demonstrations included translation, transcription, and object-tracking via camera.

• Nishta Bathia showcased a “Memory” feature using visual context.

• The glasses are part of Android XR, the new operating system for extended reality.

• Samsung’s upcoming Project Moohan headset was also mentioned at the event.

Why It Matters: These aren’t just glasses with a screen — they’re a preview of ambient, embodied computing. By blending AI with spatial awareness, Google is turning everyday eyewear into an intelligent co-pilot that quietly processes, interprets, and enhances the world around you. As vision, voice, and presence come together, smart glasses are shifting from novelty to necessity. With major players racing to define this category, the real question is: who gets there first — and who shapes how we’ll experience reality next?

3. Adobe X TED reimagine the future

Courtesy of TED x Adobe

What’s Happening: Adobe has renewed its partnership with TED as the Strategic Design Partner for TED2025, themed Humanity Reimagined. This collaboration aims to showcase how AI can enhance human creativity through Adobe's AI-driven tools.

TLDR:

• Adobe continues as TED's Strategic Design Partner for TED2025.

• The partnership focuses on demonstrating AI's potential to augment human creativity.

• Adobe is showcasing AI-enabled products: Adobe Firefly, Adobe Acrobat, and Adobe Express.

• Launch of "Creative Types Shape the Future," an interactive quiz powered by Firefly.

• The Reimagination Lounge offers hands-on experiences with Adobe's AI tools.

• A Spotlight Conversation on AI, creativity, and design is scheduled for April 10.

Why It Matters: As AI continues to evolve, the conversation around its role in creative work has never been more urgent. Adobe’s presence at TED2025 signals a commitment to ensuring that innovation doesn’t come at the cost of human imagination. Instead of replacing creativity, Adobe's tools show how AI can support and expand it — helping people bring ideas to life faster, more efficiently, and with greater accessibility. This collaboration reflects a broader shift in how we think about creativity in the digital age: not as something to be automated but as something to be elevated through thoughtful technology.

4. Prada takes over Versace in €1.25 billion deal

Twitter tweet

What’s Happening: Prada Group is acquiring Versace from Capri Holdings for €1.25 billion, bringing the iconic brand back to its Milan roots. The deal is expected to close by mid-2025, with Prada aiming to revive Versace through a strategy focused on long-term, sustainable growth.

TLDR:

• Versace’s revenue is projected to drop to $810M in 2025 from $1B in 2024.

• Prada is acquiring Versace for €1.25B (~$1.38B), a discounted price from the initially discussed €1.43B, partially due to tarriff-related adjustments.

• The deal sets a lower benchmark for fashion M&A, compared to Zimmermann’s 4.4x multiple just 18 months ago.

• Versace’s operations will move from New York to Milan and follow Prada’s direct control model with a focus on storytelling, brand appeal, and long-term growth.

• Prada will apply a strategy similar to Miu Miu’s turnaround, which drove a 93% revenue jump in 2024.

• Versace will keep its bold, glamorous identity, with updates from new creative director Dario Vitale, formerly of Miu Miu.

• CEO Emmanuel Gintzburger will remain in place, and Donatella Versace will stay involved as brand ambassador.

• This has led to a drop in the the US Capri Holdings Share.

Why It Matters: This deal sends a clear message about the state of fashion M&A: valuations are down, and liquidity events are harder to come by. Brands may now need to accept lower exits or delay sales altogether. For Prada, this is a strategic win — acquiring a globally recognized name at a significant discount, with the potential to turn it around using proven methods. For the industry, it resets expectations on what buyers are willing to pay, potentially reshaping how future deals are priced.

5. Etsy unveils AI-powered discovery experience to help creators 

Courtesy of WWD & Etsy

What’s Happening: Etsy has launched a new AI-powered discovery experience alongside its second annual spring/summer trend edit report, making it easier for shoppers to explore curated collections and uncover emerging styles crafted by independent creators.

TLDR:

• Etsy is introducing a scrollable, AI-enhanced shopping experience within its app.

• Curated collections are built using both machine learning and expert trend insights.

• The seasonal trend report highlights aesthetics like Literary Girl, Island Luxe, and Galactic Metallic.

• Etsy creators are credited with identifying trends early and responding in real time.

• Shoppers are increasingly drawn to personalized, creative, and story-driven styles.

Why It Matters: The shift toward AI-driven experiences isn’t limited to fashion or retail — it’s happening across industries. From Etsy to Canva, where a full suite of AI tools was recently added, platforms are using intelligent technology to enhance creativity, streamline workflows, and personalize user experiences. Etsy’s approach stands out by pairing this tech with a strong human element: its global network of independent makers. In doing so, it’s not just adapting to change — it’s shaping what discovery looks like in a digital-first, creator-led economy.

1. ChatGPT new image tool goes viral with Ghibli-style art, drives record usage and pressure on OpenAI

Twitter tweet

What’s Happening: OpenAI’s GPT-4o-powered image generator is now available to all ChatGPT users, including those on the free tier—sparking a surge in Ghibli-style creations and putting massive strain on OpenAI’s infrastructure.

TLDR:

• ChatGPT’s image generator, based on GPT-4o, launched on March 25

• Now accessible to all users, with free-tier users getting three images per day

• Ghibli-style anime art went viral, boosting user engagement and visibility. It is characterized by painterly backgrounds, expressive characters, and magical, nature-infused settings

• CEO Sam Altman updated his profile with a Ghibli-style portrait and acknowledged the demand was far beyond expectations

• ChatGPT gained 1 million users in a single hour during peak activity

• App downloads, usage, and in-app revenue all hit all-time highs in late March

• OpenAI introduced temporary rate limits due to GPU shortages

• The company recently raised $40 billion in new funding

Why It Matters: By making its advanced image tools available to everyone, OpenAI is opening the floodgates to creative experimentation—and fueling explosive user growth in the process. The Ghibli art trend didn’t just go viral; it became a case study in how generative AI can capture public imagination and strain even the most well-funded tech platforms. With other players like Meta, Google, and Microsoft also pushing free AI features, this marks a turning point in making powerful AI accessible to the masses—and intensifying the race to lead the next wave of user engagement.

2. Loewe unveils 'Crafted World' immersive exhibition in Tokyo's Harajuku district

Courtesy of Loewe

What’s happening: Loewe has opened its largest-ever exhibition, "Crafted World," in Tokyo’s Harajuku district, following its debut in Shanghai. The exhibition celebrates nearly two centuries of craftsmanship, bringing together archival pieces, modern designs, and collaborative art installations.

TLDR:

• "Crafted World" is an immersive Loewe exhibition showcasing its history and creativity.

• Located in Harajuku, Tokyo, running through May 11.

• Highlights include Studio Ghibli-inspired designs and hands-on customization features.

• Digital elements and local collaborations enhance engagement.

• Over 20,000 bookings were made within days of opening making it a very appealing exhibition

• It coincides with Loewe’s leadership expansion, bringing in new creative directors.

Why it matters: Loewe is using exhibitions as strategic brand-building tools that go beyond fashion shows and retail. The Tokyo launch blends nearly 180 years of craftsmanship with interactive elements like tool bag customization, a LINE-based digital guide, and Studio Ghibli-inspired displays—targeting younger, culturally engaged audiences. It also marks 50 years in Japan, a key market, and highlights a broader push to use physical experiences to deepen emotional connections, grow its global presence, and stay relevant in an evolving luxury landscape.

3. Joans Road unveils its most ambitious AI-powered campaign

Courtesy of Jones Road Beauty

What's Happening: Jones Road Beauty has unveiled its largest AI-driven advertising campaign, utilizing Meta's AI Sandbox tools to automate and optimize ad content. The campaign marks a significant step in the brand's effort to blend technology with creative storytelling.

TLDR:

• Jones Road Beauty is collaborating with Meta to employ AI in its latest advertising campaign.

• The campaign utilizes Meta's AI Sandbox for generating diverse ad creatives.

• AI tools enable the rapid creation of multiple ad versions, enhancing testing capabilities.

• The initiative aims to improve ad performance and audience engagement.

• This approach reflects a broader trend of integrating AI into digital marketing strategies.

• Jones Road Beauty's CMO, Cody Plofker, emphasizes the potential of AI to streamline creative processes.

Why It Matters: By integrating AI into its advertising strategy, Jones Road Beauty is at the forefront of a significant shift in digital marketing. Utilizing Meta's AI Sandbox allows for the rapid generation and testing of diverse ad creatives, leading to more effective and engaging campaigns. This not only enhances the brand's ability to connect with its audience but also sets a precedent for how AI can revolutionize marketing practices in the beauty industry and beyond.

4. Minecraft movie unveils several major brand collaborations

Courtesy of Minecraft

What's Happening: Minecraft is releasing a movie on April 4,2025. It follows four misfits who are pulled through a portal into a strange, cubic world. To return home, they must master its rules and join an expert crafter on a quest full of creativity and danger. To celebrate the release, it partnered with major brands, as per the breakdown below — showing - how important collaborations have become.

TLDR:

• Oreo: Launched limited-edition square cookies with Minecraft designs and an AR mini-game accessible by scanning the cookies.

• McDonald's: Rolled out "A Minecraft Movie Meal" with themed packaging and collectibles like pixelated Grimace and Hamburglar.

• NYX Cosmetics: Introduced a makeup line inspired by Minecraft mobs and characters, featuring Cheeky Mob Balms and Rare Highlight Balms.

• Doritos: Released square-shaped chips in flavors like "The Creeper Vinegar" and "The Ghast BBQ."

• Adidas: Debuted a sneaker and apparel line inspired by Minecraft visuals, combining digital aesthetics with real-world style.

• Snapchat: Added custom AR effects tied to A Minecraft Movie, letting users place blocky objects in their real-world surroundings and interact with themed lenses.

Why It Matters: These collaborations highlight the widespread cultural impact of Minecraft and its transition from a beloved video game to a major motion picture. By partnering with diverse brands across various industries, A Minecraft Movie is creating unique and immersive experiences that resonate with fans and newcomers alike, further solidifying its place in popular culture. It also marks a historic milestone: the cinematic debut of one of the most influential games of all time, bridging generations of players and introducing the Minecraft universe to a new medium for the first time.

5. The new AI feature from Muzz promotes authenticity by removing makeup and filters

Courtesy of Muzz

What’s happening: Muzz, the Muslim dating app, is introducing a new AI-powered feature called “Au Natural” that detects and removes filters and heavy makeup from user profile pictures. Starting immediately, all new users must upload an unfiltered photo to verify authenticity. This feature is based on internal data suggesting that filtered images reduce dating success, particularly for women. Muzz positions this as a move toward promoting honesty and transparency on its platform.

TLDR:

• Muzz rolls out “Au Natural,” an AI tool to remove filters and makeup from profile pictures.

• Mandatory for all new user verifications starting now.

• Based on data showing that filtered images impact dating outcomes negatively.

• Designed to promote authenticity and build more trust between users.

• The launch has sparked discussion around consent, privacy, and societal beauty norms.

• The announcement by Muzz CEO, Shahzad Younas generated mixed reactions online.

Why it matters: This move challenges how beauty and authenticity are presented in digital dating, raising larger questions about consent, self-expression, and AI’s role in moderating appearances. While aiming to boost genuine connections, it also highlights the tension between tech enforcement and user autonomy in online relationships. Muzz is betting that realness, even when AI-enforced, will be a competitive edge in the dating app world.

1. A new dimension: Bulgari INFINITO on Apple Vision Pro

Instagram post

What’s Happening: Bulgari has launched Bulgari Infinito, a spatial computing experience designed for Apple Vision Pro. The debut episode, "Serpenti Infinito," brings users into an interactive narrative focused on the brand’s iconic Serpenti collection.

TLDR:

• Bulgari debuts Infinito, an immersive app for Apple Vision Pro.

• Through immersive 3D visuals and storytelling, users can explore Bulgari’s craftsmanship in a new, digitally enhanced way.

• The experience features an interactive journey through the Serpenti collection.

• Part of a broader movement where luxury brands adopt immersive tech to evolve storytelling.

• Other brands have been activating through the Apple Vision Pro such as Balenciaga who showcase its shows and Gucci who has also been a precursor.

Why It Matters: This experience marks Bulgari’s entry into spatial computing and reflects a broader push by the brand to merge luxury heritage with digital innovation—creating deeper, more engaging ways for audiences to connect with its story. This launch isn’t happening in isolation—luxury brands have been steadily integrating immersive tech to meet evolving consumer expectations. This is part of the wider trend where luxury fashion is embracing immersive technology not as a novelty, but as a strategic imperative. These digital experiences allow brands to engage younger, tech-native audiences and reimagine how heritage, storytelling, and innovation converge in the future of luxury.

Sponsored post: Future+ Elastique

Courtesy of Elastique

We teamed up with Elastique at the Future+ Innovation House for an exclusive yoga session and panel on the future of well-being. The innovation? Their patented MicroPerle® compression wear supports lymphatic health, recovery, and beauty—all in one.

Join the movement & discover the power of wearable wellness: Go to Elastique website, where Future+ Readers receive 15% off their order with code FUTURE+ (this offer is only available for a limited time).

2. Why H&M's new AI models are already sparking conversation

Courtesy of H&M & Business Of Fashion

What’s Happening: H&M is rolling out the use of AI-generated models—or digital “twins” of existing models—in its advertising campaigns.

TLDR:

• H&M is set to use AI-generated digital twins of real models in future advertising campaigns - given it is given permission by the model.

• These virtual models are designed to speed up content production and reduce costs while maintaining the look and feel of traditional marketing shoots.

• The company expects a mix of enthusiasm and criticism as it tests this new approach, signalling a broader interest in using generative AI to streamline operations.

• This has raised concerns over job displacement for models and creative workers as well as sparked ethical questions around identity ownership and representation.

• This follows similar moves from brands like Mango, which has already begun replacing human models with AI avatars in select campaigns to meet fast fashion demands more efficiently.

Why It Matters: H&M’s shift reflects a growing trend in fashion: leveraging AI to optimize speed, scale, and cost-efficiency in marketing and creative production. But it also opens up ethical concerns. Who owns the rights to a digital twin—the model or the brand? As virtual models become more advanced, there's a risk of human models losing jobs or control over their likenesses. This trend challenges long-standing industry norms and forces a deeper conversation around labor, representation, and the future of creative ownership. As fashion brands race to adopt AI, they must also grapple with its social and economic implications—especially in a field historically rooted in human expression and identity.

3. McDonald’s taps into Minecraft universe for largest ever global campaign

Courtesy of McDonald’s & Minecraft

What’s Happening: McDonald’s has partnered with Minecraft to launch its largest global campaign, starting March 20 and rolling out across 100 countries in the following days.

TLDR

• Global McDonald’s x Minecraft campaign launches March 20 in 100+ countries.

• It is timed with the release of a Minecraft Movie on April 4, the collaboration includes themed meals, exclusive collectibles, and immersive digital experiences.

• The campaign is led by Wieden+Kennedy New York and bridges McDonald’s physical restaurants with Minecraft’s virtual universe, appealing to both gamers and fast-food fans.

• Unlocks exclusive Minecraft Marketplace items via meal codes

Why It Matters: This campaign is a prime example of how brands are turning entertainment into immersive, multi-platform experiences. By merging real-world products with digital content, McDonald’s is not only targeting younger, digital-first audiences—it’s also positioning itself at the intersection of gaming, pop culture, and food. Other major brands like Nike, Walker Snacks, and Crocs have also collaborated with Minecraft, showing that gaming platforms are now powerful brand-building ecosystems. This signals a broader shift in marketing where fan culture, virtual engagement, and real-world commerce are increasingly interconnected.

4. L'Oréal and TruDiagnostic partner to explore the Future of Beauty and Longevity

Courtesy of L’Oréal

What’s Happening: L’Oréal has announced a strategic research partnership with TruDiagnostic, a leader in epigenetic testing, to unlock new insights into skin health and aging.

TLDR

• L'Oréal is partnering with TruDiagnostic to advance longevity-based skincare.

• The collaboration aims to explore how biological aging and lifestyle factors influence skin at the molecular level—specifically through the study of epigenomics.

• This partnership will support the development of personalized beauty solutions rooted in longevity science.

• This move builds on L'Oréal’s long-term investment in skin biology and health.

Why It Matters: L’Oréal is doubling down on personalized, science-driven beauty—merging biotech and cosmetics to redefine how we think about skincare. This partnership follows a history of tech-forward moves, including collaborations with ModiFace for AR-based skin diagnostics and the development of AI-powered skin testing tools as well as the recent collaboration with IBM. With TruDiagnostic, L’Oréal adds cutting-edge epigenetic science to its portfolio, showing how beauty is evolving into a wellness-focused, data-backed category. As consumers increasingly seek personalized and preventive solutions, L’Oréal is positioning itself at the intersection of beauty, longevity, and health innovation.

5. Gemini 2.5 Raises the Bar as the AI Race Heats Up

Courtesy of Google Gemini 2.5

What’s Happening: Google DeepMind has launched Gemini 2.5, a major upgrade in its AI model lineup. This version delivers advanced reasoning, improved memory, and significantly faster performance.

TLDR

• Gemini 2.5 is faster, smarter, and more efficient and excels in reasoning, memory, and multi-step tasks.

• Gemini 2.5 powers Flora, a new tool that turns simple photos into professional-level videos—automatically generating animations, transitions, and music to bring static images to life.

• The model outperforms GPT-4 across major benchmarks.

Why It Matters: Gemini 2.5 marks a significant step toward real-world, creative, and assistive AI. From complex reasoning to turning photos into videos, it shows how AI is becoming more than just a tool—it’s becoming a collaborator. This upgrade lands in a competitive moment, with other major players like OpenAI also advancing fast. ChatGPT continues to evolve with features like custom GPTs, memory, and multimodal capabilities, making the AI race one of rapid innovation. As these systems grow more capable and accessible, they’re reshaping how we learn, create, work, and interact with technology—setting the stage for a new AI-powered digital era.

1. NYX professional makeup launches Minecraft movie-inspired beauty collection

Courtesy of NYX & Minecraft

What's Happening

NYX Cosmetics has teamed up with Warner Bros. Pictures to launch a limited-edition makeup collection inspired by the upcoming Minecraft movie, set to hit theatres on April 4, 2025. The collection, which features blushes, highlighters, lip products, and more, embraces the game’s signature pixelated aesthetic with stackable packaging. It will be available online starting March 19, 2025, with a global release following on March 24, just in time for the highly anticipated film starring Jason Momoa, Jack Black, Emma Meyers, and Jennifer Coolidge.

TLDR:

• NYX collaborates with Warner Bros. Pictures for a "Minecraft" movie-themed makeup line.​

• The collection includes blushes, highlighters, lip products, and more.​

• Products feature unique, stackable packaging reflecting the game's aesthetic.​

• Available online at NYXCosmetics.com starting March 19, 2025.​

• Global availability begins on March 24, 2025.​

• The "Minecraft" movie stars Jason Momoa, Jack Black, Emma Meyers, and Jennifer Coolidge.​

Why It Matters

This collaboration merges the worlds of beauty and gaming, offering fans a unique way to celebrate the "Minecraft" universe. By integrating game-inspired elements into makeup products, NYX appeals to both beauty enthusiasts and gamers, highlighting the growing intersection of these communities. The collection's launch aligns with the movie's release, providing fans with themed products to enhance their viewing experience.

Sponsored post: Future+ Elastique

Courtesy of Elastique

We partnered with Elastique at the Innovation House for an exclusive yoga session and a panel on the future of well-being – and the response has been phenomenal. Attendees who experienced Elastique’s game-changing compression wear have been raving about it, from its effortless lymphatic support to its powerful recovery and beauty-enhancing benefits. More than just athleisure, Elastique is pioneering Lymphatic Health Optimization with patented MicroPerle® technology - a real innovation. Now, we’re excited to bring this breakthrough in wearable wellness to our broader community – with a special offer just for Future+.

Join the movement & discover the power of wearable wellness: Go to Elastique website, where Future+ Readers receive 15% off their order with code FUTURE+ (this offer is only available for a limited time).

2. Marina Abramović unveils new NFT drop to connect with a younger generation

Still from the Marina Abramović Element. Photo courtesy of MAE and TAEX.

What’s Happening

Renowned performance artist Marina Abramović is launching Marina Abramović Element (MAE), an NFT project in collaboration with digital art platform TAEX. Set to debut in May 2025, the collection explores themes of Art, Life, and the Marina Abramović Method, with NFTs available in three rarity levels: still images (Ordinary), looped animations (Rare), and interactive, moon-synced animations (Epic). A gamified element lets collectors earn "Transformation Crystals" to unlock exclusive 5D MAE NFTs. The project will conclude in November 2025 with The Great Mint, a final release of rare NFTs. A preview event is scheduled at London’s Moco Museum on April 8, 2025.

TLDR:

• Marina Abramović is releasing Marina Abramović Element (MAE), an NFT series in partnership with TAEX.

• The collection consists of three themed NFT drops—Art, Life, and Marina Abramović Method.

• NFTs come in three rarity levels: still images (Ordinary), looped animations (Rare), and moon-synced animations (Epic).

• A gamified element allows users to collect "Transformation Crystals" to unlock exclusive 5D MAE NFTs.

• The project concludes in November 2025 with The Great Mint, a final opportunity to acquire rare 5D NFTs.

• A preview event will take place on April 8, 2025, at London’s Moco Museum.

Why It Matters

This project represents a bold move by Abramović into the digital art space, merging performance art with blockchain technology to create interactive, evolving works. By integrating elements of gaming and lunar cycles, the project pushes the boundaries of how digital art can function beyond static collectibles. It also signals a growing trend of major contemporary artists embracing NFTs to reach younger, tech-savvy audiences. With this project, Abramović is not just digitizing her work but reimagining how performance art can be experienced and owned in a decentralized digital world.

3. Estée Lauder partners with Adobe to enhance digital marketing with AI

Courtesy of Adobe & Estée Lauder Companies (ELC)

What’s Happening

The Estée Lauder Companies (ELC) is integrating Adobe’s generative AI tool, Firefly, into its Adobe Creative Cloud workflows to enhance digital marketing efficiency and accelerate content creation. This initiative is part of ELC’s Beauty Reimagined strategy, which focuses on digital transformation and consumer-centric marketing. MAC Cosmetics, one of ELC’s flagship brands, was the first to adopt Firefly, using AI-powered tools to streamline creative production. Now, ELC is expanding this technology across its portfolio, allowing brands to create high-quality visuals and campaigns faster while maintaining brand consistency.

TLDR:

• ELC is integrating Adobe Firefly’s generative AI into its marketing workflows.

• MAC Cosmetics was the first ELC brand to adopt Firefly, paving the way for company-wide expansion.

• The goal is to speed up content creation, enhance efficiency, and maintain brand consistency.

• This initiative supports ELC’s Beauty Reimagined strategy for digital innovation.

• AI-powered tools will allow teams to focus on creativity while automating repetitive tasks.

Why It Matters

Major beauty brands are increasingly turning to AI to keep up with the growing demand for digital content. With competitors like L'Oréal and Coty also investing in AI-driven marketing, ELC’s adoption of Firefly ensures it remains at the forefront of digital transformation. By automating aspects of content creation, ELC can produce campaigns faster, personalize marketing at scale, and respond more dynamically to trends. As AI becomes a standard tool in beauty marketing, companies that embrace it early will have a competitive edge in engaging consumers more effectively.

4. Cartoon Network enhances Roblox experience with theme park expansion

Courtesy of Cartoon Network “Game On” & Roblox

What’s Happening

Cartoon Network has expanded its Cartoon Network Game On! experience on Roblox with a new theme park update. Players can now design and manage custom parks featuring attractions based on shows like The Amazing World of Gumball, We Bare Bears, and Ben 10. The update introduces over 30 attractions, with new additions planned weekly. Players can personalize their parks with decorations, handle maintenance tasks like cleaning up litter, and soon, welcome virtual VIP visitors and customize in-game music.

TLDR:

• Cartoon Network Game On! now includes a tycoon-style theme park mode.

• Players can create attractions based on popular Cartoon Network shows.

• The update launches with 30 attractions, with more added weekly.

• Customization options include decorations, park maintenance, and upcoming VIP visitors.

Why It Matters

Cartoon Network joins other major brands like SpongeBob SquarePants, Barbie, and Sonic the Hedgehog in expanding its presence on Roblox. These companies recognize the platform as a key way to engage younger audiences through interactive experiences. By blending creativity, gaming, and brand storytelling, Cartoon Network strengthens fan connections and stays relevant in a digital-first entertainment landscape where brands are increasingly using metaverse-style experiences to build loyalty.

5. Walmart launches AI-powered merchant assistant 'Wally'

Courtesy of Walmart

What’s Happening

Walmart has launched Wally, a generative AI-powered assistant designed to help merchants source products, analyze performance, and streamline operations. Wally processes complex data, diagnoses product issues, and simplifies forecasting, allowing merchants to make informed decisions quickly. The AI tool enables users to ask natural-language questions, making data-driven insights more accessible without technical expertise.

TLDR:

• Walmart introduces Wally, an AI assistant for merchants.

• It helps with product sourcing, performance analysis, and operational efficiency.

• Wally can diagnose issues, provide insights, and simplify complex forecasts.

• Merchants can interact with Wally using simple, conversational queries.

Why It Matters

Retailers like Amazon and Target are also integrating AI to optimize operations, making Walmart’s move essential for staying competitive. By automating data analysis, Wally allows merchants to focus on strategic decisions, improving product availability and customer experience. As AI adoption accelerates in retail, tools like Wally will play a key role in driving efficiency and innovation.

1. Future+ Hosts Innovation House in Austin, Texas

Courtesy of Future+

What's happening

At the Innovation House this past weekend, Future+ hosted panels with industry leaders and professionals to explore how technology is transforming consumer engagement across industries. Discussions covered AI-driven out-of-home (OOH) advertising, augmented reality (AR), gaming, biohacking, and the evolving role of AI in creativity, hospitality, and luxury experiences. The insights revealed a clear shift toward data-driven, immersive, and hyper-personalized interactions—blurring the lines between the digital and physical worlds.

TLDR:

• OOH advertising is going digital – AI and real-time targeting are making it a measurable, data-driven medium.

• AR/XR is enhancing consumer engagement – Immersive experiences are integrating seamlessly into retail, fashion, and live events.

• Gaming is the new social platform – Brands are experimenting with engagement strategies in virtual spaces like Roblox and Fortnite.

• AI is driving wellness innovation – Biohacking and longevity tech are making personalized health more accessible.

• Autonomous agents are changing the creative process – AI is streamlining production, ideation, and audience interaction.

• AI is reshaping creativity and problem-solving – Beyond automation, AI enhances human creativity, bridges digital and physical experiences, and tackles industry challenges from sustainability to content authenticity.

• Luxury and hospitality are being redefined – AI-driven personalization, predictive analytics, and immersive tech are elevating guest experiences and customer engagement.

Why it matters

Consumers no longer engage passively—they expect experiences that are interactive, meaningful, and tailored to their preferences. AI is not only transforming marketing and content creation but also redefining how people experience luxury, wellness, and hospitality. Brands that strategically integrate AI-driven innovation—whether through hyper-personalized advertising, immersive brand activations, or seamless digital-physical experiences—will build deeper connections and stay ahead of the curve. The key is striking a balance between technology and authenticity, ensuring that AI enhances rather than disrupts human connection.

Sponsored post: Future+ Elastique

Courtesy of Elastique

We partnered with Elastique at the Innovation House for an exclusive yoga session and a panel on the future of well-being – and the response has been phenomenal. Attendees who experienced Elastique’s game-changing compression wear have been raving about it, from its effortless lymphatic support to its powerful recovery and beauty-enhancing benefits. More than just athleisure, Elastique is pioneering Lymphatic Health Optimization with patented MicroPerle® technology - a real innovation. Now, we’re excited to bring this breakthrough in wearable wellness to our broader community – with a special offer just for Future+.

Join the movement & discover the power of wearable wellness: Go to Elastique website, where Future+ Readers receive 15% off their order with code FUTURE+ (this offer is only available for a limited time).

2. SXSW from marketers to trendspotters: why brands must predict culture, not chase it

Courtesy of SXSW 2025

What's happening

At SXSW 2025, brands and marketers were urged to shift their focus from traditional advertising to trendspotting, emphasizing cultural foresight and consumer behaviour insights over direct sales tactics. This shift is evident in the brand activations at SXSW, where companies like Prime Video, Paramount+, and Delta created immersive experiences that resonated with audiences by tapping into cultural conversations. The key takeaway? Brands that anticipate trends and create authentic, immersive experiences will lead the future of marketing.

TLDR:

• Trendspotting overselling – Brands need to anticipate cultural shifts rather than react to them.

• AI is a tool, not a replacement – Predictive analytics can identify trends, but human intuition remains essential.

• Social media as a cultural barometer – Platforms like TikTok provide real-time insight into shifting consumer behaviours.

• Authenticity is key – Consumers gravitate toward brands that align with their values rather than just pushing ads.

• Immersive brand activations lead the way – SXSW 2024 activations proved that experiential marketing is more effective than traditional ads:

  • Prime Video turned Austin’s Congress Avenue into a “Good Omens” world.

  • Paramount+ launched The Lodge, an immersive fan experience featuring themed food, drinks, and entertainment.

  • Delta created a premium lounge focused on networking and relaxation.

Why it matters

Consumers today demand more than just ads—they seek authentic, culturally relevant experiences. Brands that listen, adapt, and engage meaningfully with emerging trends will build deeper consumer connections and stay ahead of the competition. The future of marketing isn’t about chasing trends—it’s about shaping them

3. Amy Webb’s 2025 Emerging Tech Trends Report: The dawn of living intelligence

Courtesy of Amy Webb & SXSW

What's happening

At SXSW 2025, futurist Amy Webb unveiled the 18th edition of her Tech Trends Report, outlining a transformative shift into what she calls the era of Living Intelligence (LI)—a fusion of AI, biotechnology, and advanced sensors that will reshape industries and everyday life. This convergence is forming a technology supercycle, driving rapid innovation, economic expansion, and fundamental changes to society.

Webb highlighted key breakthroughs, including multi-agent AI systems that self-organize and collaborate without human intervention, biological computing using human neurons, and advanced metamaterials that defy traditional physics. She also raised ethical concerns about how these technologies could disrupt industries, shift power dynamics, and challenge our understanding of autonomy, privacy, and human identity.

TLDR:

• Living Intelligence is emerging – AI, biotech, and sensors are converging into adaptive, decision-making systems.

• AI is evolving beyond human language – Machines are developing their own, more efficient forms of communication.

• Biological computing is here – The first computers using human neurons have been created.

• Metamaterials are redefining design – Smart materials could make cities and infrastructure more resilient.

• AI-powered robotics are advancing – Robots with biological components and AI-driven decision-making are becoming more viable.

• The ethical stakes are rising – These technologies pose new challenges around autonomy, privacy, and regulation.

Why it matters

We are at a turning point where technology is no longer just a tool—it’s becoming an autonomous force capable of reshaping industries, economies, and human experiences. Businesses, policymakers, and society must navigate this shift thoughtfully, ensuring that innovation aligns with human values rather than accelerating crises. The choices we make now will determine how Living Intelligence shapes the future.

4. Coperni blurs fashion and gaming with an interactive runway at Paris Fashion Week

Courtesy of Coperni & Meta

What's happening

At Paris Fashion Week, Coperni redefined the traditional runway by turning it into a live gaming experience, merging high fashion with digital culture. The Fall/Winter 2025 show featured over 200 gamers competing in real-time, while models walked through a futuristic, immersive space. Coperni also unveiled the Tamagotchi Swipe Bag, a nostalgic nod to 90s tech, blending fashion with interactive accessories. In collaboration with Ray-Ban and Meta, they also introduced limited edition AI-powered smart glasses, merging style with advanced technology.

TLDR:

• Runway meets gaming – The show transformed into a live eSports-like experience with real-time digital interactions.

• Tech-infused fashion – Coperni introduced the Tamagotchi Swipe Bag, featuring an embedded digital pet.

• Star-studded front row – Celebrities like Úrsula Corberó and Georgina Rodríguez attended, emphasizing the brand's cultural relevance.

• Futuristic aesthetics – The collection featured sharp silhouettes, metallic fabrics, and cyber-inspired designs, embracing the digital age.

• AI eyewear collaboration — Coperni partnered with Ray-Ban and Meta to launch limited edition AI glasses.

Why it matters

Coperni's innovative approach signals a shift in how brands engage audiences, blending technology, nostalgia, and interactive experiences to create more immersive fashion moments. By integrating gaming elements and interactive accessories, the brand appeals to digital-first consumers seeking engagement beyond traditional fashion presentations. The Tamagotchi Swipe Bag exemplifies how brands are turning nostalgia into innovation, bridging past and future trends. The collaboration with Ray-Ban and Meta on AI glasses showcases the fusion of fashion and technology, offering consumers stylish yet functional accessories. Coperni isn't just showcasing clothes—it's redefining the intersection of fashion, technology, and entertainment.​

5. Fashions digital frontier: how AI and tech are redefining AW25

Courtesy of Fashion Week AW25 & Glamour UK

What's happening

At Fashion Week AW25, technology took center stage as designers embraced AI-driven creativity, digital fabrication, and sustainable material innovation. From blocky, cubist-inspired silhouettes to AI-generated collections and interactive garments, this season showcased how fashion and technology are merging in unprecedented ways. Key trends included Minecraft-esque geometric forms, AI-assisted design processes, 3D printing advancements, and garments that respond to light and movement. This evolution signals a future where fashion is not just designed but engineered—pushing the boundaries of form, material, and sustainability.

TLDR:

• Futuristic silhouettes – Designers like Junya Watanabe and Ksenia Schnaider introduced blocky, geometric structures.

• AI-powered fashion – Coperni, Elena Velez, and Viktor & Rolf explored AI-generated designs and immersive storytelling.

• Tech-infused textiles – Anrealage’s LED-inspired fabric and Noir Kei Ninomiya’s UV-reactive garments redefined interactivity.

• Sustainable innovations – CFCL and Ray Chu used low-waste digital knitting and plant-based fibers.

• 3D printing evolution – Karina Bond and Issey Miyake pushed the boundaries of digital craftsmanship.

Why it matters

Fashion is undergoing a technological revolution, where garments are no longer just crafted but programmed. AI, digital fabrication, and smart textiles are reshaping how clothing is designed, produced, and experienced. These innovations not only expand creative possibilities but also offer solutions for sustainability and material efficiency. As fashion continues to embrace technology, the industry is moving toward a future where garments react, transform, and adapt to their environment—blurring the boundaries between art, science, and self-expression.

1. VerveAR launches 3D, AR, and Virtual Try-On integration for Shopify merchants

Twitter tweet

What's Happening:
VerveAR has introduced a new integration for Shopify merchants, offering 3D, augmented reality (AR), and virtual try-on features to enhance online shopping experiences.

TLDR:

• VerveAR’s integration brings immersive 3D and AR shopping to Shopify stores.

• Ideal for industries like fashion, furniture, electronics, and outdoor goods.

• No-code solution available via the Shopify App Store.

• Key features include 360º product views, “view in my room” functionality, and virtual try-ons.

• Boosts customer engagement and conversion rates while reducing returns.

• VerveAR plans to launch an image-to-3D generation tool in Q4 2025.

Why It Matters:
This integration empowers Shopify merchants to offer cutting-edge shopping experiences without needing advanced tech skills. By enabling realistic product visualization and virtual try-ons, VerveAR helps businesses increase sales, lower return rates, and stay competitive in an increasingly immersive e-commerce landscape.

2. Walmart Launches Walmart Unlimited Mini-Series, Expands Immersive Commerce

Courtesy of Spatial & Walmart

What's happening: Walmart debuted Walmart Unlimited, a new gamified mini-series developed with Unity, Spatial, and Martian Blueberry. The retailer also launched its fifth No Boundaries drop on the Zepeto platform.

TLDR:

• Walmart Unlimited is a three-part gaming series that blends storytelling and commerce, created in partnership with Martian Blueberry and PIGIAMA KASAMA.

• The first episode introduces characters inspired by real-life Walmart suppliers, including A Dozen Cousins founder Ibraheem Basir.

• Walmart is using immersive commerce, combining VR, 3D visuals, and gamification to connect with younger consumers.

• The latest No Boundaries collection on Zepeto includes ten new virtual items, which are shoppable with real-world counterparts. Every purchase comes with a free virtual twin of the item.

• The Spatial platform enables gameplay across Web, iOS, Android, and VR without additional setup.

• Walmart is focused on engaging new customers by blending entertainment, gaming, and retail through strategic collaborations.

Why it matters: Walmart is not just exploring but defining the future of immersive commerce. By integrating real-world shopping with virtual experiences, the brand is staying relevant with Gen Z and beyond. These initiatives highlight Walmart’s commitment to blending digital innovation with authentic community stories, setting a new standard for retail engagement in the metaverse.

3. Lionsgate launches first immersive movie store on Roblox

Courtesy of Roblox & Lionsgate

What's Happening
Lionsgate has opened its first immersive movie store on Roblox, developed with Virtual Brand Group (VBG). The experience offers fans a new way to engage with their favourite movies through digital fashion, in-game items, and entertainment bundles.

TLDR:

• The Lionsgate Movie Store provides a "play, wear, watch" experience, blending blockbuster movies, digital fashion, and in-game items.

• Fans can purchase bundles featuring their favourite movie characters, including items like a digital "Loca" T-shirt, Bella’s truck, or a "Twilight" amulet with special powers.

• Bundles include a digital code to download the first Twilight movie, combining digital and real-world benefits.

• Items are available in popular Roblox games like 1% Win Obby and Race Clicker, as well as the Roblox marketplace.

• Purchased items come with a redemption code for movieredeem.com, expanding Lionsgate’s digital merchandise and home entertainment distribution.

• The experience is open to Roblox users aged 13 and up, tapping into a platform with nearly 90 million daily active users.

Why It Matters
Lionsgate is reimagining home entertainment by merging film culture with digital play. The Movie Store not only offers an innovative take on movie merchandising but also positions Lionsgate at the forefront of immersive digital experiences. By combining digital fashion, in-game utility, and direct movie downloads, the studio is setting a new standard for how entertainment brands connect with younger, digitally native audiences.

4. Alibaba makes AI models for video, and image generation publicly available

Alibaba's AI Revolution: Transforming the World of Animation, Fashion, and Digital Avatars

Chinese e-commerce titan Alibaba Group Holding Ltd. is making significant strides in artificial intelligence (AI) with the introduction of groundbreaking AI models, including Animate Anyone, Outfit Anyone, Make-a-Character, and FaceChain Fact.

What's Happening
Alibaba has made its new video and image-generating AI model, Wan 2.1, publicly available. The suite includes four powerful variants and is accessible on Alibaba Cloud’s ModelScope and Hugging Face platforms for academic, research, and commercial use.

TLDR:

• Wan 2.1 offers four variants: T2V-1.3B, T2V-14B, I2V-14B-720P, and I2V-14B-480P, enabling text-to-video and image-to-video generation.

• The "14B" models handle 14 billion parameters, allowing for higher accuracy and more detailed outputs.

• Wan 2.1 outperforms other models like Sora on key benchmarks and generates videos 2.5 times faster.

• The models are globally available on Alibaba Cloud’s ModelScope and the Hugging Face AI platform, targeting academics, researchers, and businesses.

• Alibaba is strengthening its AI-driven services, having already integrated Tongyi Qianwen into its Taobao platform to enhance search and shopping experiences.

• The company also launched "Aidge" in November 2023, an AI suite that supports global commerce operations with tools for marketing, design, and customer service.

Why It Matters
Alibaba is positioning itself as a leader in generative AI by offering advanced, open-source tools that boost creativity and efficiency. By providing access to cutting-edge models like Wan 2.1, the company is not only advancing academic and commercial research but also enhancing its e-commerce platforms. This strategic push into AI strengthens Alibaba’s global influence and sets new standards in the competitive AI landscape.

5. Glance shopping experience: AI-powered outfit suggestions on your avatar

Courtesy of Glance and TechCrunch

What's happening: Glance has partnered with Google to launch a generative AI-powered shopping experience, allowing users to visualize outfits on personalized avatars directly from their lock screens.

TLDR:

• Glance's new feature lets users see AI-suggested outfits on personalized avatars on their lock screens.

• The experience is powered by Google's Gemini models and Vertex AI.

• To get started, users upload a selfie and input details to generate an avatar for fashion suggestions.

• Glance is monetizing through partnerships with 400 e-commerce sites, earning revenue via affiliate links.

• The service is currently available in the U.S. through the Glance AI app, with a broader rollout planned for the U.S. and India.

• Future updates will introduce features like voting on outfits and chat functions to refine suggestions.

Why it matters:

Glance’s new AI-powered shopping experience brings a fresh twist to online fashion by turning your lock screen into a personalized style advisor. By visualizing outfits on custom avatars, users can make smarter purchasing decisions, potentially reducing returns—a win for both shoppers and retailers. With the support of Google’s advanced AI technology, Glance is transforming how we discover and shop for fashion, blending convenience with creativity right on your phone’s lock screen.

1. Lancôme enters Roblox with the LANCÔME IDÔLE HOUSE

Courtesy of Roblox

What's happening: Lancôme has joined many brands on Roblox, launching its first game on the platform, LANCÔME IDÔLE HOUSE. This initiative follows Lancôme's previous digital engagements, such as virtual pop-up stores and tours.

TLDR:

• Lancôme is becoming the inaugural brand to utilise the new Rewarded Playables product developed in partnership between Polycount.io and Roblox.

• Rewarded Playables give brands the opportunity to easily enter the Roblox ecosystem with a quick turnaround (from design to market in under two months), test and learn, easily brand-able with branded 3D world and quests, customising demographics and branded rewards.

• The game is fused with the chic modernity of Lancôme, users can ear free UGC, can select their favourite make-up shade, got into the Lancôme recording studio and more!

• Lancôme previous virtual initiatives include interactive VR pop-up stores, and the Domaine de la Rose virtual tour.

Why it matters: Lancôme's entry into Roblox underscores the rising interest in the metaverse and gaming platforms. By offering an engaging and immersive experience, Lancôme is redefining brand engagement, especially with younger audiences. The initiative's success hinges on its appeal to the target demographic and its seamless integration into Lancôme's overall marketing strategy. The Rewarded Playable feature, developed by Polycount and Roblox, provides a swift and impactful way for brands to establish a presence on the platform.

2. Spotify partners with ElevenLabs to simplify AI-narrated audiobook releases

What's happening: Spotify is partnering with ElevenLabs to expand its selection of AI-narrated audiobooks, allowing authors to use digital voices to produce audiobooks in 29 languages.

TLDR:

• Spotify’s Findaway Voices now accepts AI-narrated audiobooks created with ElevenLabs, text to speech & AI voice generator.

• While AI-generated audiobooks are already permitted on Spotify, Findaway Voices only accepts digitally produced audiobooks from "specific partners" (e.g., Google Play Books). Each recording must pass a review before publication.

• Independent authors can publish audiobooks with zero upfront costs and keep 100% of royalties from Spotify streams.

• ElevenLabs allows quick audiobook creation by uploading text files and using a simple narration editing tool with a process that includes seamless distribution to Spotify and other retailers through Findaway Voices.

• All AI-narrated audiobooks will be clearly marked with the metadata on Spotify and across other retailers “This audiobook is narrated by a digital voice.”

Why it matters: The collaboration between Spotify and ElevenLabs democratises audiobook creation, offering independent authors a low-cost, efficient path to publication. While quality and listener preferences for AI narration remain factors to watch, this partnership introduces exciting opportunities for accessibility, profitability, and innovation within the audiobook industry.

3. Apple to bring AI features to Vision Pro Headset

Twitter tweet

What's happening: Apple plans to introduce AI-driven features to its Vision Pro headset, including a new spatial content app and an enhanced guest user mode, with an update expected in April.

TLDR:

• With the AI integration of ‘Apple Intelligence,’ Apple will bring features like Writing Tools, Genmojis, and the Image Playground app to the Vision Pro.

• Developers might get access to these features in beta as early as this week, allowing them to integrate and test new tools ahead of the public release.

• This move is part of Apple’s broader strategy to incorporate AI into its devices, including ongoing talks with Tencent and ByteDance to integrate their AI models into iPhones sold in China.

• After launching at $3,499 in February 2024, the Vision Pro saw an initial surge in sales but faced waning demand due to its high price and competition from cheaper headsets like Meta’s Quest.

• The updated guest mode aims to make sharing the headset easier, potentially broadening its appeal for households and businesses.

• By adding AI-driven features, Apple hopes to set the Vision Pro apart from Meta’s more affordable and increasingly popular VR headsets.

Why it matters: Apple's push to integrate advanced AI features into the Vision Pro is a strategic move to revive interest in its pricey mixed-reality headset. As competition in the AR/VR space heats up, adding compelling new tools and content could help Apple attract new users and retain existing ones. Plus, partnerships in China signal a broader ambition to strengthen its AI ecosystem globally.

4. Clone Robotics unveils creepy new full-body android

What's happening: Robots are making the headlines these days, and one especially has frightened some of us. Clone Robotics has introduced its Protoclone V1 android, a full-bodied, faceless robot designed to mimic human anatomy with eerie realism.

TLDR:

• The Protoclone V1 is a faceless, anatomically accurate android with over 200 degrees of freedom, 1,000 Myofibers, and 500 sensors.

• An android is a robot designed to mimic human appearance and behaviour, while a humanoid refers to anything with a human-like form, not necessarily a robot.

• The android features a unique cooling system that simulates human sweating using real water.

• Clone Robotics calls this moment the “ground zero for the age of androids”. Unlike other research-focused androids, Clone aims to commercialise its robots for home use.

• The company plans to release 279 Alpha units in 2025 with pricing comparable to a limited-edition supercar (currently available for pre-order).

• The Clone Alpha is a musculoskeletal android designed for the home, pre-installed with practical and social skills—such as memorising your home layout, managing kitchen inventory, engaging in witty dialogue, performing household chores, and even learning new tasks through the Telekinesis training platform.

Why it matters: The Protoclone V1 represents more than just another humanoid robot; it signifies a leap toward creating lifelike synthetic humans. Unlike many companies, such as Tesla and Figure AI, which prioritise practical, machine-like designs, Clone Robotics is pursuing the vision of unsettlingly realistic androids. This technology could revolutionise how robots are integrated into daily life, offering unprecedented capabilities in household assistance and beyond. However, it also provokes important questions about our societal comfort with machines that closely resemble and potentially behave like humans.

5. Loom: The platform giving old clothes a new life

Instagram post

What's happening: Loom is a new platform connecting consumers with fashion professionals to upcycle old clothing into fresh, custom designs, promoting sustainability and creativity in fashion.

TLDR:

• Consumers can upload garments they want to upcycle and receive personalised design proposals from a network of fashion professionals.

• The platform was founded by the former global merchandising lead at Burberry who has over 15 years of experience in the fashion industry.

• Loom's advisory board includes Pan Phillipou (former CEO of Diesel), Georgie Hyatt (founder of Rotaro), and Stuart Trevor (founder of AllSaints and contributing designer on the platform).

• The prices for the services start at £30 for simple alterations, £80 for dyeing services, and £150 for bridal redesigns, with entire garment transformations and bridal projects particularly popular.

• The platform promotes a circular economy by giving old clothes a new purpose while supporting independent designers.

Why it matters: In today's fashion industry, where second-hand and vintage shopping are surging in popularity, Loom capitalises on the growing consumer interest in sustainability and creativity. The platform offers a unique way to refresh wardrobes while reducing waste by connecting users with a network of talented designers. Unlike traditional resale platforms, Loom not only gives garments a second life but also fosters a vibrant design community, providing designers with opportunities for collaboration and exposure. With industry experts on board, Loom is set to revolutionise how we think about fashion and consumption, making a lasting impact on sustainability in the industry.

1. Artificial Intelligence Action Summit: can Europe catch up in the AI race, or will talent keep leaving?

What's happening: During two days this week, the AI Action Summit took place in Paris, where world leaders and tech executives debated whether Europe can compete with the U.S. and China in artificial intelligence. The European culture seems to hinder fast development and investments, but the summit demonstrated a 'pro AI adoption' approach confirmed by policymakers in Europe.

TLDR:

• The summit attracted major players, including Meta, Google, OpenAI, Spotify, AWS, were there, making a case for why AI solutions should be more integrated in everyday life along with 40+ heads of state.

• The summit addressed several critical themes, including public-interest AI, the future of work, investment, sustainability, and international AI regulation

• Ahead of the summit, France pledged €109 billion ($113.6 billion) to AI, mostly from private sources, for new data centers.

• The European Commission president announced InvestAI, a €200 billion EU-wide AI investment initiative to build four gigafactories specialising in training complex and large AI models.

• Those investments can be seen as a response to US Stargate project where $500bn of AI investment have been pledged earlier this year.

• Critics argue that Europe lacks the risk-taking culture, venture capital, and mega-investments of the U.S. and China. While the U.S. thrives on high-risk, high-reward ventures, Europe remains cautious.

• Strict EU regulations, including the AI Act and Digital Services Act, may also limit startup growth and innovation.

• Many top European AI talents have moved to the U.S. to pursue opportunities. France’s digital minister urged entrepreneurs to build AI companies locally rather than rely on U.S. markets.

• France introduced an AI declaration for responsible development, signed by most attending countries and companies except the U.S. and UK, titled ‘Inclusive and Sustainable Artificial Intelligence for People and the Planet.’

• The act main priorities promote accessible, ethical, and transparent AI while fostering innovation and preventing market concentration. It emphasises sustainable growth, positive workforce impact, and global cooperation in AI governance.

• Macron and EU leaders promised to cut red tape to accelerate AI growth but remain committed to privacy and climate regulations.

• Station F, Europe’s largest startup hub, hosted 4,000 investors, founders, and officials pushing for European AI leadership.

Why it matters: Europe has world-class AI researchers and talent, but the lack of aggressive investment and a startup-friendly culture puts it at risk of falling behind. If European AI startups and engineers keep moving to the U.S., the long-term economic and technological consequences could be significant. While new funding and promises to cut red tape may help, success will depend on whether Europe can foster a culture that encourages bold innovation and risk-taking. Europe's unique approach to AI, emphasising ethical and sustainable development, could set it apart in the global AI race. By focusing on responsible AI governance and avoiding the 'arms race' narrative, Europe can potentially compete effectively and lead in creating AI systems that prioritize societal benefits over profit or control.

2. Apple’s research hints at a smart home robot with personality

Twitter tweet

What's happening: Apple is researching both humanoid and non-humanoid robotsf or its future smart home ecosystem, though the project is still in its early proof-of-concept stage.

TLDR:

• Apple is exploring various robotic form factors, including humanoid and non-humanoid designs. This exploration is part of its broader interest in smart home technology.

• Analyst Ming-Chi Kuo says the project is in the proof-of-concept stage, also known as the testing ground, meaning it may never reach production. If it does, mass production would likely not begin until 2028 or later.

• Unlike other early-stage projects, Apple has been unusually open about its robotics research. This transparency could be a strategy to attract talent from universities and research facilities, as progress in robotics often relies on collaborative efforts.

• A recent research paper from Apple highlights a robotic device with expressive movements, reminiscent of Pixar's lamp. This robot can react to music, gestures, and voice commands, featuring an articulating arm, LED light, speaker, camera, and possibly a projector.

• Apple’s rumoured foldable iPhone is also in the proof-of-concept stage but the company has a history of abandoning projects at this stage, as seen with the Apple Car.

• This could be part of a broader strategy to find new revenue streams and expand into new product categories. The company is known for its expertise in hardware design, software integration, and user experience, which could translate into innovative consumer-focused robotics products

Why it matters: Apple's interest in robotics could revolutionise smart home technology by introducing interactive, AI-powered robots that engage users through movement and expression, making interactions more natural, by the use of robots who have a personality. However, given Apple's history of shelving ambitious projects, there's no guarantee this will become a real product. If it does, it could redefine home technology interactions, but it's still years away.

3. NFT Paris is live with its fourth and biggest edition

Twitter tweet

What's happening: After three years at the Palais Éphémère, NFT Paris returned for its fourth edition, on February 13-14, 2025, at the Grande Halle de la Villette. This event reaffirms Paris as a cultural epicenter, with a focus on digital innovation. "Gathering over 20,000 attendees and 400 speakers, NFT Paris has become Europe's largest Web3 event, with more than 200 side events taking place.

TLDR:

• At the core of the event is closing the gap between Web2 and Web3, demonstrating that NFTs are not just speculative assets but disruptive tools to transform art, gaming, finance, and beyond.

• This year's edition expands into a 4-in-1 mega conference: NFT Paris, the event's foundation; XYZ Paris, exploring generative AI and blockchain; RWA Paris, focusing on real-world asset tokenization and decentralized finance; and Ordinal Paris, highlighting how Bitcoin's ecosystem embraces NFTs and on-chain innovation.

• Key themes include NFTs, generative AI, digital real estate, gaming, and metaverse applications.

• The NFT Paris conference had a significant impact on the cryptocurrency market the day before opening, particularly in the NFT sector, leading to a surge in trading activity.

• NFT Paris 2025 showcases dynamic NFT galleries, generative AI art, and AR/VR digital spaces, transforming how we experience art in the blockchain era.

• High-profile speakers: Luca Schnetzler (Igloo Inc, Pudgy Penguins), Brian Quintenz (a16z), Haider Rafique (OKX), Sébastien Borget (The Sandbox), Martin Signoux (OpenAI), and Mascha Driessen (Microsoft).

• Exclusive showcases: ApeChain’s designer exhibition, CBI’s digital jewellery collection, The Sandbox’s metaverse auction, and 10101.art’s blockchain-based art co-ownership.

• WoW Valentine’s event in partnership with PizzaDAO to host a special evening where visitors can mint free NFTs while making heart-shaped pizzas on Friday, 14.

Why it matters: NFT Paris has evolved into a major force in Web3, attracting top industry players and expanding into real estate, gaming, and luxury. As blockchain adoption accelerates, the event fuels discussions on regulation, ethics, and sustainability, reinforcing that NFTs and digital assets are not just trends—but transformational technologies shaping the future.

4. How Artificial Intelligence took over the SuperBowl

What's happening: AI played a starring role in this year’s Super Bowl, dubbed the ‘AI Super Bowl.’ om commercials by OpenAI, Google, Meta, Salesforce, and GoDaddy showcasing their latest AI innovations to AI-driven technology enhancing the game itself, artificial intelligence had a profound impact on this year’s Super Bowl.

TLDR:

• The 2025 Super Bowl earned the nickname ‘The AI Super Bowl’ because of its heavy focus on AI-driven content and advertisers.

• OpenAI aired its first-ever Super Bowl commercial, using pointillism animation to illustrate historical milestones leading to generative AI—ironically, without using AI.

• Google’s Super Bowl ad for its Gemini chatbot included a questionable cheese fact, which was later removed from the YouTube version—proving that even tech giants make mistakes.

• Meta promoted its Ray-Ban smart glasses with celebrity endorsements from Chris Hemsworth, Chris Pratt, and Kris Jenner.

• AI is revolutionising the fan experience with AR, VR, and AI-powered insights enhancing engagement both in the stadium and at home.

• The NFL is using AI to improve player safety and performance, with AI-powered injury prevention tools and data-driven insights shaping the future of the game.

• AI-powered security and facial recognition technology were used to enhance safety at the Super Bowl, showcasing AI's role in large-scale event management.

Why it matters: AI took center stage at this year’s Super Bowl, reflecting its growing role in everyday life. OpenAI’s commercial signaled a shift toward AI companies marketing directly to consumers, while Google’s ad correction underscored ongoing concerns about accuracy. Both major tech firms and startups showcased AI’s potential—from wearable technology to customer management. The NFL’s use of AI for player safety and event security highlighted practical, real-world applications. Overall, the Super Bowl’s emphasis on AI reinforced its tangible influence, shaping consumer expectations and fueling demand for AI-driven products and services.

5. Christie’s first auction fully dedicated to AI art

Twitter tweet

What's happening: Christie’s is making history with its first-ever auction dedicated entirely to AI-generated art, titled "Augmented Intelligence," running from February 20 to March 5, 2025, in New York. This groundbreaking event features over 20 AI-infused works by renowned artists.

TLDR:

• The auction, titled "Augmented Intelligence," features over 20 AI-infused works.

• Artists include Pindar Van Arman, Harold Cohen, Alexander Reben, Refik Anadol, and Claire Silver with works ranging from sculptures and paintings to digital NFTs and interactive installations.

• Pindar Van Arman’s "Emerging Faces" is expected to sell for up to $250,000. Alexander Reben’s live robot will paint as bids increase for his piece.

• The auction has sparked controversy, with an open letter signed by nearly 4,000 artists demanding its cancellation due to concerns over AI models exploiting human artists.

• Christie’s and Sotheby’s continue to expand into AI and digital art markets, as seen recently when Sotheby’s sold an artwork created by a humanoid robot.

Why it matters: This event marks a significant milestone in the art world, highlighting the growing acceptance of AI-generated art and raising important questions about authorship, human agency, and the value of art in the digital age. The auction is expected to bring in at least $600,000, further cementing the role of AI in fine art and challenging traditional notions of creativity. Despite the controversy, Christie’s defends the auction, emphasising that the featured artists have strong, multidisciplinary practices and that AI enhances their existing bodies of work.

1. Givaudan debuts interactive fragrance adventure on Roblox

What's happening: Givaudan, a global leader in fine fragrances, has released Guardians of Memories, an interactive game on Roblox that introduces young players to the art of perfume creation by connecting scents to memories and emotions.

TLDR:

• Givaudan's new Roblox game aims to teach Gen Z and Alpha about fragrance-making.

• Players explore how scents influence memory and emotion through an interactive storyline.

• The initiative supports Givaudan’s 2025 digital strategy to drive innovation in the fragrance industry.

• The project was developed in partnership with Digitalli, a digital strategy firm, and Novelab, a leader in immersive storytelling.

• Givaudan aims to demystify the perfume world by making it accessible through gamification.

• The game fosters community engagement among young, future consumers of fine fragrances. See the link to the game here.

Why it matters: With millions of young users on platforms like Roblox, games have become powerful tools for both education and engagement. Through Guardians of Memories, Givaudan can inspire curiosity about the often-overlooked craft of perfumery, helping players understand the link between scents, emotions, and memories. The interactive approach also introduces the artistic and scientific concepts behind fragrance creation in a fun, relatable way. This project highlights how brands can educate while building emotional connections—laying the foundation for future enthusiasts and consumers. By merging creativity, storytelling, and technology, Givaudan is redefining how traditional industries can stay relevant in a rapidly changing, digital-first world.

2. Manolo Blahnik partners with Drest for interactive virtual quest

What's happening: Manolo Blahnik has teamed up with digital fashion platform Drest, first launched in 2019, to offer users a gamified experience where they can style virtual looks, explore branded settings, and compete for a £950 shopping prize.

TLDR:

• Manolo Blahnik's first Drest Quest features 18 shoes, bags, and branded locations.

• Players can create virtual fashion looks using Blahnik items and share them on social media.

• Exclusive in-game experiences include six hairstyles and five custom environments inspired by Blahnik’s signature style.

• Users who completed the Quest, which ran yesterday (February 6th) and reshared on social media (boosting engagement) can win up to £950 to spend on Blahnik products.

• The collaboration with games aims to engage younger, tech-savvy consumers, reflecting a growing trend of luxury brands blending gaming and fashion to drive engagement and sales.

• Drest partners with a wide range of luxury brands, including Fendi, Cartier, Versace, and more, bringing their products to the virtual styling platform.

• Manolo Blahnik had previously stepped into the virtual world with an IRL VR experience in partnership with xydrobe in London.

Why it matters: Luxury brands like Manolo Blahnik are entering the gaming world to stay culturally relevant and connect with younger audiences. Interactive platforms like Drest allow users to engage with fashion brands personally, fostering emotional connections through creative experiences. By offering real-world prizes and immersive virtual quests, brands expand their reach and strengthen loyalty and engagement among new and existing customers.

3. How AI is reshaping beauty standards through digital influencers

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What's happening: In 2024, over 1,500 AI-generated influencers competed in the world’s first AI beauty pageant, "Miss AI," organised by The World AI Creator Awards (WAICA) and Fanvue. This trend is part of a larger movement where AI models and influencers are reshaping beauty and marketing in fashion and cosmetics.

TLDR:

• AI influencers like Lil Miquela and Shudu Gram have been gaining major brand deals with companies like Prada, Calvin Klein, and Fenty Beauty.

• Beauty and fashion brands such as Balmain, Diesel, and L’Oréal have embraced AI-generated campaigns, often sparking both intrigue and criticism.

• Critics warn of the rise of a hyper-perfected "meta face," an aesthetic that amplifies unattainable beauty ideals while distorting human perceptions of attractiveness and self-worth.

• Younger generations, especially Gen Alpha, are growing up exposed to augmented and AI-generated faces, potentially normalising digital perfection and reducing tolerance for natural imperfections.

• Cosmetic surgeons report a growing trend of patients seeking surgeries based on AI-enhanced or digitally altered images.

• Brands like Dove previously announced that they would confront AI bias by promoting diverse representations of beauty in their campaigns.

• AI has become a key tool for advertising to younger consumers, many of whom use AI tools like ChatGPT as virtual advisors on health, beauty, and skincare.

Why it matters: AI is revolutionising beauty, but not without ethical concerns. While some hail AI for enabling creativity and expanding representation, others warn it may entrench harmful, exclusionary beauty standards. The challenge for brands is to balance innovation with authenticity and inclusivity. AI-generated campaigns can boost engagement and efficiency but risk eroding trust if used deceptively. Companies that succeed will approach AI thoughtfully—using it to enhance, not distort, beauty narratives while promoting transparency and diversity in both their models and marketing strategies.

4. Coperni to host fashion show at Paris’ Adidas arena with 24-hour gaming event

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What's happening: French fashion brand Coperni is hosting its Paris Fashion Week show on March 9 at the newly built Adidas Arena, incorporating a 24-hour gaming-themed LAN (Local Area Party) party into the event.

TLDR:

• Coperni's show will take place at the Adidas Arena in Paris, which is a venue that was completed ahead of the 2024 Olympics.

• For this edition, cofounders Sébastien Meyer and Arnaud Vaillant are blending fashion with gaming culture.

• The event will feature 200 gamers and streaming, including both amateurs and professionals, with a focus on gender representation, as women are often underrepresented in the industry.

• This fall collection will draw inspiration from ‘90s gaming and movies like Hackers and Tomb Raider.

• Coperni is known for viral experimental shows, including its Disneyland Paris event featuring Kylie Jenner generating millions in media exposure.

• Collaborations and "surprises" are to be expected during the show to boost digital engagement with younger audiences.

Why it matters: Fashion and gaming, two major cultural forces, continue to converge in new and innovative ways as brands seek to connect with younger, tech-savvy customers. Coperni's move to integrate a nostalgic yet highly relevant gaming experience reflects the growing influence of e-sports and gaming communities on pop culture. By turning its show into an immersive event, Coperni aims to spark significant digital engagement and media impact, reinforcing its reputation for innovation and viral shows.

5. The Beatles make history with AI-assisted Grammy win

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What's happening: The Beatles' AI-assisted song "Now and Then" won the Grammy for Best Rock Performance, marking the first-ever Grammy victory for a song knowingly completed with artificial intelligence.

TLDR:

• John Lennon recorded a rough demo of "Now and Then" in 1978, and following his death in 1980, The Beatles couldn’t finish the track due to technical limitations.

• AI later helped isolate and enhance Lennon’s vocals, making the final production possible.

• Released in November 2023, the song was promoted as The Beatles' last collaboration.

• Unlike generative AI that mimics voices, this technology only improved sound quality on existing recordings and completed the song for release.

• The Grammy win as ‘Best Rock performance’ reflects growing acceptance of AI's potential to support—not replace—human creativity in music.

• The entertainment industry remains cautious about AI, but this milestone may encourage further exploration of AI-driven innovation.

Why it matters: This Grammy win highlights how AI can play a powerful role in reviving and preserving voices from the past. Decades ago, it was impossible to use certain recordings due to poor sound quality, but advancements in AI have changed that. The technology allowed The Beatles to complete a song that once seemed lost forever. While AI sparks controversy in other areas of creativity, this achievement shows how it can respectfully support and enhance artistic legacies without compromising authenticity.

1. Deepseek, the Chinese competitor to Chatgpt, at the centre of this week's debate

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What's happening: The AI battle is heating up. DeepSeek, a cutting-edge Chinese LLM developed at a highly cost-effective $6 million (compared to ChatGPT’s half-billion-dollar investment), shook the tech world, triggering a 17% drop in Nvidia's stock value in just one day. Its emergence raises critical questions: Could DeepSeek face a ban in the U.S., and where exactly is our data headed?

TLDR:

• DeepSeek R1 is a competitor to ChatGPT, built using open-source technology — allowing free access and fostering community-driven development — at a fraction of typical AI development costs.

• Due to low development cost, the launch led tech investors to question the high valuations of U.S. AI companies and raised concerns about the future of the industry.

• A major cyberattack targeted DeepSeek shortly after its debut, underscoring the geopolitical implications.

• The open-source success of DeepSeek is reigniting conversations about innovation outside of major corporations.

• DeepSeek has raised privacy concerns, especially that the data is saved in China and the potential for government access.

• Following TikTok's ongoing legal battles over its ban, questions have arisen about whether DeepSeek might face similar challenges.

• In other AI news, the U.S. Copyright Office has issued new guidelines stating that AI-generated content cannot be copyrighted on its own, while still protecting the rights of human creators who use AI as part of their creative process.

Why it matters: DeepSeek’s rapid success challenges assumptions about AI development costs, signalling that innovation isn’t exclusive to billion-dollar tech giants. This shift could democratise AI development globally, lowering barriers for startups and smaller players. However, privacy concerns and intensifying international competition for AI supremacy remain key issues. Whether the future will lean toward collaboration or geopolitical rivalry has significant economic and security implications.

2. Alo Yoga refreshes its metaverse experience with new features

Screenshot from the Alo Yoga Sanctuary in Roblox

What's happening: Alo Yoga has refreshed its digital sanctuary on Roblox, originally launched in 2022, the Sanctuary was Alo Yoga's first foray into the metaverse and has since attracted over 117 million visits.

If you are a regular reader of the newsletter, you will already know that many brands have also ventured into platforms such as Roblox, Fortnite, and Zepeto to create branded virtual worlds, connecting with gamers through events, exclusive digital items, and interactive storytelling. These initiatives reflect a growing trend where digital engagement in gaming spaces plays a key role in modern brand strategies.

TLDR:

• Alo Yoga’s Roblox Sanctuary, first launched in 2022, has been refreshed with new interactive features designed to promote wellness and mindfulness.

• The updated experience includes dynamic running challenges, interactive gym areas, cold plunge zones, and immersive Alo Moves meditation and yoga content.

• Players can unlock exclusive virtual rewards, including Alo gear, by scanning NFC-enabled stickers displayed on store windows at Alo’s 150 retail locations worldwide.

• More than 117 million users have engaged with Alo’s Roblox experience, prompting the brand to continue expanding its metaverse presence.

• Alo’s collaboration with Sawhorse and POAP Studio brings in new digital collectibles that create stronger connections between in-store and online experiences.

• New avatar customisation options include both paid and free items, like Alo-branded yoga mats, trucker hats, and Alo’s signature sneakers and duffle bags.

Why it matters: Alo Yoga's refreshed Sanctuary highlights how wellness brands can leverage virtual spaces to promote movement, mindfulness, and participation. The introduction of NFC-based rewards, such as exclusive offers or experiences, deepens the connection between digital and physical retail, creating a gamified shopping journey that seamlessly bridges real-life interactions and virtual worlds. Similarly, gaming platforms are becoming pivotal in shaping new consumer experiences, by providing wellness and lifestyle brands an opportunity to engage with younger audiences through immersive and interactive environments.

3. Louis Vuitton partners with Formula 1 as the title sponsor of the Australian Grand Prix

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What's happening: As we discussed in a previous newsletter, LVMH has signed a 10-year Global Partnership with Formula 1, starting in 2025. As part of this exciting partnership, Louis Vuitton, whose narrative includes ‘Travel’ since first established, will become an official partner and the title sponsor of the Australian Grand Prix.

TLDR:

• LVMH joined Formula 1 as a Global Partner for a 10-year period starting in 2025.

• Louis Vuitton will become the title partner for the first race of the season in Melbourne – the Formula 1 Louis Vuitton Australian Grand Prix 2025.

• Louis Vuitton's Asnières atelier is crafting 24 bespoke trophy trunks for the 2025 race season. Each, adorned with the signature monogram, features a locally inspired "V" colour scheme on a classic brown backdrop.

• Louis Vuitton will display trackside signage and play a central role in ceremonial events such as podium presentations and the opening ceremony, a first for the brand in a sporting event.

• The brand previously collaborated with Formula 1 through a Trophy Trunk partnership at the Monaco Grand Prix (2021-2024).

• This partnership reflects the increasing trend of luxury brands collaborating with global sports events to broaden their cultural relevance as they strive for innovation and excellence.

• LVMH aims to leverage the collaboration to engage Formula 1’s rapidly growing global fanbase, which has been boosted by the success of Drive to Survive and expansion into new markets.

• In recent years, the French luxury brand has collaborated with major sporting events such as the FIFA World Cup, Ballon d’Or, Rugby World Cup, Australian Open, and most recently, the 2024 Olympic and Paralympic Games.

Why it matters: By linking with Formula 1, Louis Vuitton is stepping into the fast lane of sports marketing, positioning itself alongside cutting-edge technology and high-performance competition. The move proves the merging of industries such as fashion, entertainment, and sports, with brands aiming to provide immersive, unforgettable experiences. For Formula 1, this partnership enhances its luxury appeal and global prestige, while Louis Vuitton’s presence at races worldwide creates new branding opportunities and strengthens its connection to dynamic, affluent audiences.

4. Whatnot blends live shopping and community to reshape e-commerce

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What's happening: Whatnot, a fast-growing live-shopping platform that turns online shopping into a mix of live auctions and community entertainment, is now valued at $5 billion after a $265 million funding boost.

TLDR:

• Whatnot combines live auctions, streaming, and community shopping.

• It was founded by Grant LaFontaine and Logan Head, the platform raised $265 million in a Series E round led by Greycroft, DST Global, and Avra.

• Initially focused on collectibles, it now spans 140+ categories across nine markets.

• Sellers, primarily independent resellers, move inventory fast while building connections with buyers. Some brands, like Staud and Dolls Kill, also use the platform to sell excess stock.

• On average, Whatnot buyers spend 4.5 times more and make 10x the transactions compared to traditional marketplaces. Gross merchandise value exceeded $3 billion in 2024.

• Enhanced trust features include seller eligibility checks for high-value categories, proactive customer support, and a referral program to grow the user base.

• Live-stream shopping, successful in Asia, is still slow however is gaining traction in the West, with TikTok Shop which has seen early adoption.

Why it matters: Whatnot is reshaping online retail by combining marketplace convenience with interactive, entertainment-driven experiences. For brands, this creates new opportunities to clear excess inventory, connect with consumers in a more personal way, and showcase products in real-time through live demos. Unlike traditional advertising or static online listings, live-stream shopping fosters trust and community engagement, leading to higher conversion rates and repeat transactions. As social commerce expands, Whatnot’s model could inspire more brands to adopt similar strategies, blending physical and digital retail for a richer, more interactive shopping experience. This could pave the way for innovations like immersive Web3 shopping experiences or brand-hosted virtual events.

5. The launch of the first crypto tower in Dubai

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What's happening: DMCC and REIT Development have launched the "Crypto Tower" in Jumeirah Lakes Towers (JLT), Dubai—a 17-storey development designed to support blockchain, DeFi, and Web3 companies within DMCC's growing innovation ecosystem.

TLDR:

• The tower will offer over 150,000 square feet of leasable space, including nine floors of advanced offices designed to attract both crypto startups and established blockchain companies.

• Three dedicated floors will focus on supporting blockchain incubators, venture capital firms, and investment companies, fostering a highly collaborative and growth-oriented business environment.

• One entire floor will be set aside for AI innovation, powered by Chatoshi.ai, enabling the integration of artificial intelligence in building services, tenant support, and day-to-day operations.

• Blockchain technology will be embedded into building management with on-chain voting, smart contracts, and automated resource-sharing, reducing administrative complexity while enhancing transparency and trust.

• The tower will feature luxury amenities such as an NFT art gallery, a car dealership, and a secure 5,000-square-foot vault for valuables like gold, cash, and crypto cold wallets.

• Completion is expected by Q1 2027, with the development set to position Dubai as a global hub for blockchain, Web3, and advanced tech innovation.

Why it matters: Innovation is becoming more embedded in everyday life, and the Crypto Tower illustrates how advanced technology can be fully integrated into physical infrastructure. The building itself is a living demonstration of how blockchain, artificial intelligence, and finance can seamlessly converge. Blockchain will power core services such as resource management, tenant interactions, and even decision-making processes. This approach offers a blueprint for modern business ecosystems and puts a clear emphasis on collaboration.

1. The Future+ experience at Davos: a glimpse into tomorrow

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What's happening: The World Economic Forum took place in Davos this week, spotlighting artificial intelligence as a transformative force reshaping industries and societies. With nearly 3,000 participants from 120 countries, the event tackled pressing global topics such as AI innovation, socio-economic growth, and climate action.

Over an intense and thought-provoking 48 hours, it was an amazing journey connecting remarkable minds driving the future of technology, industry, and policy. While there wasn’t enough time to experience it all, highlights included attending AI House Davos, the Equality Lounge by The Female Quotient, Global Conversations, David Shrier’s sessions on AI and Energy and Sovereign AI at Hub Culture, the Financial Times x IMAGINE event and the web3 hub CV Labs DFINITY event. A standout moment was “The Power Table” dinner, hosted by Judene Small and a16z Cultural Leadership Fund, bringng together women shaping global leadership.

Highlights:

• Key topics included the concept of sovereign AI, the impact of generative AI on creativity, and its applications spanning content creation, climate action, and drug discovery. Participants debated questions of originality, ethics, and how to navigate the risks posed by these technologies while maximizing their benefits.

• Several panels highlighted the role of AI in tackling global challenges, including climate change, showcasing innovative tools designed to drive sustainability. However, the discussions also emphasised the pressing need to address the energy consumption associated with these technologies to ensure a balance between progress and environmental responsibility.

• Workforce transformation emerged as a critical theme, with the urgency of reskilling nearly 60% of workers to thrive in an AI-driven economy. Integrating AI literacy into education systems and fostering diversity in AI development were identified as key strategies to mitigate inequities. By 2025, automation is expected to displace 85 million jobs globally, yet 97 million new roles are projected to emerge.

• The UK unveiled new visa policies aimed at attracting top-tier talent in AI and life sciences, reinforcing its ambition to become a global innovation hub.

• US President Trump took the stage virtually, pledging to make the US the world capital of AI and crypto as well as announcing a $500 billion private investment in AI infrastructure, highlighting AI's economic potential and raising concerns about data ownership and information.

Why it matters: AI’s rapid development is reshaping industries and societies at an unprecedented pace. While it holds immense potential to solve critical challenges like advancing healthcare, combating climate change, and addressing inequality, it also raises significant ethical and societal concerns. Technologies such as deepfakes and identity fraud threaten to destabilise trust, while issues of algorithmic bias and resource disparities persist. This year represents a pivotal moment for nations, academia, and industries to collaborate in creating frameworks that align AI with human values, such as empathy, fairness, and ethical responsibility. AI’s potential to drive breakthroughs in medicine, sustainability, and economic growth is immense, but achieving this vision requires prioritising transparency, accountability, and inclusivity. Decisions made now will determine how AI integrates into our lives—whether as a force for global good or a tool that exacerbates existing inequalities. The path forward demands shared responsibility, innovative governance, and a commitment to ensuring that AI systems serve humanity’s best interests for generations to come.

2. Jacquemus & Apple: A Fashion-Forward Collaboration for FW25

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What's happening: For the upcoming Fall/Winter 2025 presentation, Jacquemus is teaming up with Apple to exclusively capture the runway show on the new iPhone 16 Pro Max during Paris Fashion Week.

TLDR:

• The Jacquemus FW25 show, titled 'La Croisière,' is set to take place on January 26 during Paris Fashion Week, marking the brand's official return to the Paris calendar for the first time since 2021.

• The show will be filmed exclusively on Apple's iPhone 16 Pro Max with footage rendered in cinematic slow-motion 4K120 FPS Dolby Vision Recording while the Runway photos and close-ups will leverage the iPhone's advanced 5x telephoto lens.

• 17 cameras will be placed around the show venue, “naturally integrated into the show’s setup”.

• This collaboration highlights the intersection of luxury fashion and cutting-edge technology while future collaborations between Jacquemus and Apple have been hinted at but remain undisclosed.

• The show will be streamed online at 7:30pm local time while being live at 2pm on the final day of the men’s show.

• In other developments, the brand recently expanded its global retail presence, with flagship store openings in New York's SoHo and London's New Bond Street. It is also seeking minority investors to support further global expansion and explore new product categories.

Why it matters: By collaborating with Apple, Jacquemus is pushing the boundaries of how fashion shows are experienced. Filming on an iPhone democratises content creation, making it more accessible while showcasing the technical capabilities of the device. It also reflects the growing convergence of tech and luxury fashion, a trend seen in past partnerships like Balenciaga and Ledger or Hermès’ Apple Watch. Jacquemus’ choice positions both brands at the forefront of innovation, once again showing us that the way we experience fashion is changing fast.

3. Walmart and Rebag partner to bring luxury resale to the masses

Courtesy of Walmart

What's happening: Walmart has partnered with Rebag, a leading online platform for authenticated pre-owned luxury handbags, jewellery, and watches, in a significant move to expand its offerings into the luxury resale market. This collaboration brings ten of thousands of high-end pre-owned items from brands like Louis Vuitton, Chanel, and Hermès to Walmart.com, making luxury more accessible to a wider audience.

TLDR:

• Walmart has partnered with Rebag, a leading online platform specialising in authenticated pre-owned luxury handbags, to significantly expand its luxury offerings.

• Through this collaboration, Rebag will sell its catalog of approximately 27,000 items on Walmart.com. The collection features products from iconic luxury brands such as Hermès, Chanel, Louis Vuitton, Gucci, Christian Dior, Saint Laurent, Fendi, Prada, Bottega Veneta, and Goyard.

• This partnership introduces a dedicated luxury resale section on Walmart's website, creating a curated shopping experience tailored to high-end goods.

• To enhance the high-end offering, Rebag collaborated with Walmart's merchandising team to design an exclusive collection of 100 additional luxury items, leveraging internal search and sales data to align with Walmart shoppers' preferences.

• Previously, Walmart made headlines with the launch of affordable Hermès-inspired handbags, showcasing its strategy to appeal to consumers across various price points. While these bags have since been removed, the move reflects Walmart's interest in engaging shoppers seeking luxury aesthetics.

• Rebag’s collaboration is part of Walmart’s broader strategy to attract higher-income shoppers, increase site traffic and engagement, and potentially boost advertising revenue through luxury brand partnerships on Walmart Connect.

• It also follows Walmart’s September partnership with StockX, which introduced a focus on sneaker resale, signalling Walmart's commitment to expanding its reach into resale and luxury markets.

Why it matters: The partnership is a significant development for both Walmart and the luxury resale market. Walmart aims to attract higher-income shoppers, expand its online marketplace offerings, and compete more effectively with Amazon in the digital retail space. By partnering with a reputable authenticator like Rebag, Walmart builds trust and credibility with consumers concerned about counterfeits, a key issue in the luxury market. This collaboration also provides Rebag with access to Walmart's massive customer base, significantly increasing its reach and introducing luxury resale to a broader audience. The move aligns with Walmart's strategy of expanding its pre-owned offerings and embracing sustainability.

4. Hugo Boss has launched AI-powered product content on its global e-commerce platforms

Jan Philipp Wintjes on LinkedIn: #hugoboss #innovation #ai #digitaltransformation #web3… | 58 comments

LET‘S GO AI! 🚀 HUGO BOSS LAUNCHES GLOBAL INNOVATION 🌍🏆 Today marks a major milestone for us at HUGO BOSS as we launch AI-powered product content live… |

What's happening: Hugo Boss has rolled out AI-generated product content across its e-commerce platforms, integrating advanced technology into its digital strategy to enhance customer experience and operational efficiency.

TLDR:

• Hugo Boss is leveraging AI to create product images and videos for its e-commerce channels. An initiative led by the Web3 & Immersive Experiences team using cutting-edge algorithms.

• An AI-generated video featuring a model in Hugo Boss clothing was shared by an executive on social media.

• Jan Philipp Wintjes, executive vice president for omnichannel at the fashion retailer, said in a post on LinkedIn that the initiative marks an important milestone for the company, “putting AI into action.”

• As of 2023, 65% of its product development was already digitised with a goal of creating 90% of its products digitally by 2025.

• The brand has been using AI for decision intelligence to predict product demand, optimise inventory management, and improve business efficiency since 2023. It is also being used to deliver more engaging and personalised online shopping experiences.

• In 2022, Hugo Boss partnered with Adobe to enhance 3D and immersive design capabilities, using tools to explore digital avatars, virtual fitting rooms, NFTs, and AI-driven fabric texture replication to blend digital and physical customer experiences.

Why it matters: Hugo Boss’s adoption of AI in e-commerce content marks a significant step forward in its digital transformation journey. By integrating creativity with AI, the brand is enhancing customer engagement and personalising the online shopping experience. These efforts streamline content creation but also position Hugo Boss as a leader in leveraging AI to innovate and redefine retail in a competitive fashion industry.

5. L'Oréal and IBM partner to revolutionise cosmetics with AI

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What's happening: L'Oréal has partnered with IBM to leverage generative AI in cosmetic formulation. This collaboration aims to create a custom AI foundation model that will analyse formulation data, enabling L'Oréal to develop more sustainable products by optimising raw material usage, reducing waste, and minimising energy consumption. This partnership is described as a first-of-its-kind in the beauty industry.

TLDR:

• L'Oréal is partnering with IBM to develop a custom AI foundation model specifically for cosmetic formulation analysis.

• This AI model will analyse extensive data on existing formulations and components to identify opportunities for improvement.

• The primary goals are to facilitate the use of more sustainable and bio-sourced raw materials, aligning with L'Oréal's "L’Oréal for the Future" sustainability targets.

• The AI will also help reduce energy consumption and material waste generation in the product development process.

• The collaboration aims to enhance product performance, increase consumer satisfaction, and promote inclusivity by developing products suitable for diverse consumer needs.

• IBM Consulting will play a key role in assisting L'Oréal in redefining its formulation discovery approach, with a strong focus on integrating renewable ingredients and optimising existing formulas.

• The initiative will empower L'Oréal's 4,000 global researchers with advanced AI tools.

• CES this year was already a strong proof of brand’s commitment to bringing AI into beauty.

Why it matters: This partnership signals a key shift in beauty product development, using data and AI for a more sustainable model. By integrating AI into formulation research, L'Oréal aims for industry-wide impact. Focusing on sustainable materials aligns with consumer demand for eco-conscious products, setting a new industry standard. AI-driven data analysis enables more effective and potentially personalised products, while streamlining R&D accelerates innovation. This partnership showcases AI's potential beyond language, applying it to chemistry and material science, inspiring similar applications across industries. This highlights AI as a transformative force merging tech with beauty, driving innovation and sustainability.

1. AI takes center stage at NRF 2025 in reinventing physical retail

Courtesy of Arteli

What's happening: The National Retail Federation annual conference wrapped up in New York this week, spotlighting AI’s growing role in transforming physical retail.

Highlights:

• The event showcased how brands like H&M and Tapestry are using AI technologies such as computer vision, RFID, and ambient intelligence to gain deeper insights into customer behaviour and improve store operations.

• Computer vision emerged as the standout technology, allowing systems to interpret visual data similarly to humans, providing powerful tools for tracking customer movement and product interactions.

• H&M is exploring ambient intelligence, combining sensors and connected systems to analyse in-store data and drive actionable insights. The brand also highlighted the importance of partnerships in staying at the forefront of retail innovation.

• Tapestry is using computer vision and machine learning to monitor customer flow, track product engagement, and improve employee interactions, enhancing store design and customer experiences.

• Generative AI is helping brands like Tapestry gather employee feedback more efficiently, revealing insights such as the importance of in-store music and boosting employee engagement by 10 to 15 percent.

• Startups like Augmodo and Arteli showcased innovative solutions, including wearable smart badges for real-time inventory tracking and platforms that analyse local data like income and weather to customise merchandising strategies.

• Not everyone embraced AI’s rapid adoption. American Eagle’s Chief Marketing Officer Craig Brommers raised concerns about how excessive reliance on AI could undermine authenticity and inclusivity, which are core to its brand. He emphasised the risks of AI amplifying human biases, highlighting Aerie’s decade-long policy against retouching photos as a reflection of its commitment to being “real.”

Why it matters: NRF 2025 was proof of how AI is transforming physical retail by enabling the kind of data-driven insights that have long been exclusive to e-commerce. From smarter inventory management to better customer personalisation, the potential is clear. However, brands must carefully balance innovation with values like trust, authenticity, and inclusivity to stay aligned with customer expectations in this new era of retail.

2. Is Red Note the next TikTok?

What's happening: As the Supreme Court deliberates a potential TikTok ban set to take effect this weekend, creators are turning to alternative platforms. One app gaining significant traction is Xiaohongshu, also known as Red Note. Established in 2013, this social media and e-commerce platform has quickly risen to the top of the App Store's download rankings.

TLDR:

• The TikTok ban has sparked a massive migration to Xiaohongshu, nicknamed “Red Note” by US users, which recently became the most downloaded free app on the US App Store.

• The Chinese social media app, blending TikTok, Pinterest, and Instagram elements, has surged in popularity in the App Store.

• The hashtag “#TikTokRefugee” has garnered nearly 250 million views and over 5.5 million comments on TikTok, reflecting the widespread shift to Red.

• Red’s interface, primarily in Chinese, has fostered unexpected collaboration between American and Chinese users, who are helping each other navigate the app and sharing humorous cultural exchanges. Duolingo even joined in, joking about the sudden interest in learning Mandarin.

• Many US creators are joining early to leverage the app’s discovery-focused algorithm and e-commerce opportunities, despite hurdles like its primarily Chinese interface.

• Other TikTok alternatives include Lemon8 (the second most downloaded also owned by Bytedance who owns TikTok and is likely to face similar bans) and Neptune, a female-founded, US-based app in beta promising creator-friendly tools.

• Creators and advertisers rely heavily on TikTok for income, making the transition urgent, with some viewing Red as a potential saviour despite its challenges.

• Red Note boasts 300 million monthly users and a strong reputation in China as a leader in luxury and social commerce, attracting brands like Gucci, Louis Vuitton, and Dior.

Why it matters: TikTok’s potential ban highlights the volatility of the digital creator economy and the fragility of platforms reliant on geopolitics. While Red Note offers a possible new home, its Chinese ties may, just like TikTok, prompt similar regulatory scrutiny, making it a short-term fix for creators and brands. The platform’s success as a TikTok successor will depend on its ability to adapt to international audiences, overcome political barriers, and attract creators to rebuild their communities. In the meantime, the scramble for a stable alternative underscores the growing demand for decentralised, creator-friendly platforms in a highly connected world.

3. Tapestry partners with Adobe to revolutionise design with generative AI and digital twins

Replica of a Coach bags created through Adobe Firefly | Courtesy of Adobe Firefly

What's happening: Tapestry, the parent company of Coach, Kate Spade, and Stuart Weitzman and Adobe have recently shared information on their recent collaboration which started at the end of 2024. Tapestry is using Adobe Firefly's generative AI to create digital twins — virtual replicas of physical products — to streamline design, marketing, and consumer research.

TLDR:

• Digital twins are virtual replicas of physical products created by converting text and photos into 3D images using generative AI.

• Tapestry trained Adobe Firefly with Coach handbags, launching a customized model to understand “Coach codes,” including design elements like hang tags, material nuances, and hardware details. This ensures the digital twins align with the company’s identity.

• Adobe Firefly Customised Models allow Tapestry brands to create campaign-specific content aligned with their style by training the models with proprietary IP while ensuring exclusivity and IP protection.

• Tapestry leverages digital twins for product development, identifying design flaws, running focus groups, and reducing the need for physical prototypes.

• The technology enables Tapestry to experiment with concepts, gather consumer feedback, and produce content for e-commerce, social media, and in-store merchandising.

• Tapestry has used digital twins across all its brands and product categories, with Adobe Firefly expected to significantly influence designs as early as spring 2026.

• According to Markets and Markets, the global digital twin market is expected to reach $73.5 billion by 2027, reflecting the growing adoption of the technology across industries.

Why it matters: The collaboration highlights how generative AI is reshaping traditional industries, allowing brands to move faster while reducing waste. By using digital twins, Tapestry is showing how innovation can amplify creativity and efficiency while aligning with sustainability goals. With its potential influence across e-commerce, social media, and product design, this marks a shift in the way brands bring ideas from concept to consumer.

4. Walmart becomes first brand to sell real-world items on Zepeto

What's happening: Walmart has partnered with global social networking and avatar simulation app Zepeto to launch the platform’s first e-commerce feature for physical goods, enabling users to seamlessly purchase real-world items from the virtual environment.

TLDR:

• Walmart is the first brand to offer physical goods with e-commerce through the Zepeto app which has 20 million monthly active users.

• Users can buy items from Walmart’s No Boundaries collection directly in the app, without leaving the platform.

• Purchases of physical items come with a free virtual twin, allowing avatars to mirror real-world outfits.

• Select in-store purchases at Walmart also include free digital versions for use on Zepeto.

• Walmart was the first to debut e-commerce on Roblox in April 2024 and launched its own metaverse, Walmart Realm, shortly after.

• Zepeto, whose audience is primarily Gen Z and emphasises on digital self-expression, aligns seamlessly with Walmart's commitment to innovation.

• In January 2024, Walmart enabled developers using the Unity real-time 3D development environment to integrate its commerce APIs, allowing the sale of physical items within real-time 3D experiences across over 20 metaverse platforms.

Why it matters: The partnership marks a new milestone in the convergence of virtual and physical shopping. By becoming the first retailer to integrate real-world e-commerce into Zepeto, Walmart is solidifying its role as a leader in the metaverse, much like it did with its previous efforts on Roblox. Leveraging data-driven insights, Walmart is not only responding to digital trends but actively shaping the future of hybrid retail, ensuring it captures the attention of younger, tech-savvy consumers.

5. Louvre Couture: Paris’ Louvre museum unveils first fashion and art exhibition and gala

What's happening: The Louvre Museum is set to debut its inaugural fashion and art exhibition, Louvre Couture: Art and Fashion - Statement Pieces, running from January 24 to July 21. The exhibition will feature 65 designs alongside a selection of accessories, as well as a fundraising gala event in March. Louvre Couture offers a fresh perspective on decorative arts, exploring them through the lens of contemporary fashion design.

TLDR:

• This is the Louvre's first fashion-focused exhibition, showcasing pieces that celebrate the intersection of craftsmanship and art. The display features works from 45 designers and Maisons, including Iris van Herpen, Alexander McQueen, Jacquemus, and Vivienne Westwood. Additionally, archival creations from Loewe, Balenciaga, and Mugler will be highlighted.

• The exhibition explores the link between fashion and art through seven historical periods, from Byzantium to the Middle Ages as it will also highlight the Louvre’s wide-range of decorative arts holdings from suits of armour, ceramics, tapestries and more.

• Curated by Olivier Gabet, the exhibition emphasises the parallels between decorative arts and modern fashion.

• A fundraising gala dinner with 30 tables put up for auction, called the Grand Dîner du Louvre, will be held on March 4 in the museum’s Cour Marly with all profits going to the museum’s activities.

• The gala aligns with Paris Fashion Week and includes an exclusive afterparty beneath the Louvre’s iconic pyramid, with designers and representatives from the fashion houses featured in the exhibition expected to attend.

• The gala aims to become an annual event, similar to New York’s Met Gala, generating ongoing support for the museum’s activities.

Why it matters: The Louvre's first step into fashion exhibitions signifies a bold blend of art, history, and contemporary design, underscoring Paris' role as a global hub for creativity. This event elevates the relationship between haute couture and museum-level craftsmanship, offering a rich cultural dialogue. Meanwhile, the Grand Dîner du Louvre has the potential to establish itself as a major cultural and philanthropic event, amplifying the museum's influence and supporting its mission to preserve and celebrate the arts.

1. Highlights on Beauty and Fashion announcements at CES this week

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Own every moment with Aura — bringing style and function together in one sleek frame. #chamelo #aura

What's happening: Fashion and beauty innovations took center stage at CES 2025 in Las Vegas, showcasing groundbreaking innovations at the intersection of style with technology. Keeping up with this growing trend, this year's CES introduced dedicated categories for "Fashion Technology" and "Beauty Technology" under its Innovation Awards program.

Highlights:

• Revolve’s leadership team presented its AI-powered retail innovation that enhances customer shopping experiences by analysing consumer behavior to deliver personalised recommendations and streamline e-commerce.

• Coach’s CEO Todd Kahn debuted a sustainable line of products made from recycled leather materials, created in collaboration with Gen Phoenix. These items are priced similarly to the brand's existing up-cycled Coachtopia line and reinforce Coach’s commitment to sustainability.

• The Canadian company, Myant’ won an Innovation Award in Fashion Tech for its "Osmotex" jacket. This advanced garment uses built-in fiber technology with a "Textile Pump" to regulate humidity by analysing body temperature and perspiration levels.

• Charmelo won a Fashion Tech Award for the "Aura" sunglasses, the first glasses that can change colour in real-time through touch-sensitive technology, offering both customisation and style.

• MySize showcased an AI-driven virtual fitting solution that allows consumers to try on clothes virtually and recommends the best size, addressing fit and return issues in online shopping.

• The Japanese beauty, Shiseido won the Beauty Innovation Honoree Award for its ‘Skin Visualizer’ that accurately measures facial characteristics, skin condition to provide personalised beauty solutions without the need of removing makeup and with no physical contact.

• L’Oréal showcased l’Oréal Cell BioPrint, that provides personalised skin analysis in under 5 minutes, using advances proteomics, the study of how protein composition in the human body affect skin ageing.

• In terms of wellness showcased at CES, OMNIA AI health mirror which scans the heart, weight and metabolism was a clear favourite that stood out amongst press and attendees.

Why it matters: The increase presence of fashion, beauty, wellness/health into CES highlights the growing importance of technology in these industries. From sustainable materials to wearable tech and AI-driven solutions, brands and companies are addressing modern consumer demands for personalisation, convenience, longevity and eco-consciousness. With its spotlight on innovation, CES 2025 blurs the lines between fashion, beauty, and technology signalling a future where style, beauty and tech are merging more seamlessly than ever.

2. Launch of Omi, the AI wearable that wants to read your brain

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What's happening: This week, Based Hardware launched the pre-order of Omi, an $89 wearable AI device that combines always-on listening and brain-interface technology, designed to help its user manage daily tasks and provide real-time assistance for all sorts of activities.

TLDR:

• Omi is an AI-powered wearable that can be worn as a forehead button or necklace with a battery lasting for up to three days.

• It uses always-on listening to deliver real-time summaries, meeting notes, and responses, while detecting user intent without wake words.

• Early brain-interface features allow limited intent recognition through brain-waves, with plans for more advanced thought-based interactions within two years.

• The device integrates with AI models from major platforms and offers over 250 compatible apps through an open-source ecosystem.

• Data from interactions can be stored locally or in the cloud, with a simple deletion option for user control over privacy.

• Users with technical expertise can build their own Omi using public schematics provided publicly by the company.

Why it matters: Physical AI wearables have often struggled to maintain momentum beyond their initial buzz, frequently failing to deliver enough value to justify widespread adoption. Omi’s success hinges on its ability to navigate the significant hurdles of shifting consumer habits and addressing privacy concerns tied to always-on technology. Its innovative forehead-mounted design further raises questions about user comfort and the willingness to adopt such a visible gadget into daily routines. The ultimate question remains: can Omi transform into an everyday statement?

3. Doji, the hyper-personalised virtual try-on app

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What's happening: A new virtual try-on app, Doji, is gaining attention for its cutting-edge AI technology designed to improve the online shopping experience. By creating hyper-personalised 3D avatars, Doji helps consumers find the perfect fit before making a purchase.

TLDR:

• An estimated 85% of US apparel brands are planning to adopt virtual try-on technology to enhance online shopping.

• Doji leverages advanced AI to create a personalised AI likeness to its user allowing them to try on clothes virtually and find their ideal fit.

• The avatar base model is generated through a few selfie on an iphone/mobile phone.

• The app was co-founded by Jim Winkens, a former Google DeepMind researcher, and Dorian Dargan, who has worked at Meta, Apple, and YouNow.

• Currently, Doji is in private beta, accepting limited testers for its iOS app as it prepares to launch publicly in the near future.

• The technology promises to reduce e-commerce challenges, including fit-related returns, while providing a more immersive and confident shopping experience.

• Other players in the virtual try-on space, such as DeepGears and Zyler, have already demonstrated tangible benefits, including a 25% reduction in return rates and higher customer engagement.

Why it matters: Online shopping has long faced with one of its biggest challenges: managing high return rates and helping customers find the right fit. While many startups have attempted to tackle this issue, few have achieved lasting success. Doji offers a fresh solution with its hyper-personalised try-on technology. With users able to create digital avatars that mirror their exact measurements, Doji is trying to boost consumer confidence in purchasing decisions and delivers a more accurate, immersive shopping experience. By reducing returns, it also strives to promote a more sustainable environment for e-commerce.

4. Gucci launched new immersive window concept ‘Endless Narratives

Courtesy of Gucci

What's happening: Gucci has launched ‘Endless Narratives’, a new window display concept that blends heritage and innovation to create immersive retail experiences in boutiques worldwide.

TLDR:

• Endless Narratives is an evolving window display that connects Gucci's collections with cultural touch-points, offering a reflective visual dialogue between the brand’s history and heritage.

• The concept uses mirrored bookcases that expand the visual space and reflect the diverse books, miniature statues, and Gucci archival replicas.

• The display immerses viewers in a journey through time, linking the past, present, and future through carefully curated objects.

• Italian artist Luca Pignatelli has collaborated with Gucci, contributing 80 limited-edition artworks using sugar-lift and collage techniques. These works enhance the display's narrative and add an artistic dimension rooted in timeless and cultural memory.

• The concept blends merchandising with artistic and cultural storytelling, aiming to reaffirm Gucci’s role as both a heritage and innovative brand during a time of financial challenges.

• Endless Narratives will be featured globally in Gucci stores, with objects and collections evolving throughout the year to provide a fresh experience at each location.

• Gucci has also partnered with the Tate for a year-long collaboration on the exhibition Electric Dreams: Art and Technology Before the Internet, which explores the optimism and anxieties surrounding digital art. While paradoxical compared to Pignatelli’s hands-on approach, both partnership demonstrate Gucci’s commitment to appreciating both tradition and innovation.

Why it matters: Gucci's display transforms store windows into cultural and artistic experiences, redefining retail in the luxury market. This approach appeals to consumers seeking storytelling, heritage, and creativity. Many luxury brands, like Louis Vuitton with its latest collaboration Takashi Murakami, blend art, culture, and innovation into their spaces to stay relevant. Gucci’s initiative stands out by balancing tradition and modernity, using collaborations and experiential retail to reinforce its identity as a forward-thinking leader amid financial challenges.

5. Dolce & Gabbana unveils new exhibition in Paris’ Grand Palais

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What's happening: After Milan, the retrospective exhibition Du Coeur à la Main: Dolce & Gabbana has opened at the Grand Palais in Paris, showcasing decades of the fashion house's work and celebrating Italian culture, starting today (January 10th) to March 31st.

TLDR:

• Du Coeur à la Main: Dolce & Gabbana (From the Heart to the Hands) is a traveling retrospective that highlights Dolce & Gabbana rich history and connection to Italian culture.

• The exhibition, which began in Milan where it was sold out, features 200 one-of-a-king pieces from legendary shows including Alta Moda (Haute Couture), Alta Sartoria, and Alta Gioielleria (jewellery), showcasing the extraordinary craftsmanship behind the designs.

• Each room has a theme exploring diverse inspirations, from the mosaics of Sicilian cathedrals to the Scala opera and film to folk traditions.

• One of the standout room is the recreated Milan atelier, where visitors can observe artisans at work, offering a behind-the-scenes look at the making of craftsmanship.

• The exhibition is a symbol of cultural diplomacy, as the French Grand Palais welcomes an Italian fashion house, demonstrating a spirit of mutual respect between these global fashion capitals, especially after Chanel committed millions of euros to the renovation of the venue.

• After Paris, the exhibition will travel to seven more undisclosed locations worldwide, with a potential Middle Eastern stop hinted at by the designers.

Why it matters: Dolce & Gabbana’s From the Heart to the Hands demonstrate a growing trend in fashion: turning archives into immersive exhibitions. These events allow broader audiences to experience couture and luxury beyond the pictures of runway shows. With its attention to craftsmanship and storytelling, the exhibition shows the enduring cultural and emotional depth of the brand while sharing a spirit of collaboration between fashion capitals. For fashion and culture lovers, it’s a must-see moment in Paris.

1. Key highlights from Future+ members in 2024

Courtesy of Future+

What's happening: As the year 2024 has come to a close, we’re excited to share some standout moments from Future+ members in 2024. Future+ continues to grow and evolve, and we’re inspired by the remarkable projects shaping our ecosystem. These highlights represent just a fraction of the dynamic achievements this year—there was so much more to celebrate!

Highlights:

1. Karl Lagerfeld launched its first sustainability growth report. It can be read here.

2. Karta collaborated with NASCAR to introduce race tracks to Fortnite.

3. Chatlabs ended the year securing $3.2M in Seed Funding to transform Social-to-Web customer engagement.

4. EPAM collaborated with Hugo Boss to launch an innovative customer loyalty program, introducing a new world of engagement.

5. Arianee, in the watch industry alone, has more than 30% of products featuring an Arianee DPP.

6. Pheonix Technology unleashed the power of AI with its supercomputer.

7. PhygitalTwins collaborated with Whosetrade for an exclusive Phygital collection which sold out in minutes.

8. SYKY launched an immersive fashion experience of Anrealage, on the Apple Vision Pro

9. Aura Blockchain Consortium surpassed 50 million products recorded on their blockchain.

10. Among many events, Muse Frame supported the exhibition The Shakespeare Portraits on view at the Red Eight Gallery, in London. A show consisting of 10 digital portraits of living actors accompanied by speeches from Shakespeare's plays.

Why it matters: Future+ members are at the forefront of innovation, blending technology, creativity, and sustainability to shape the future of their industries. From advancing sustainability in fashion to redefining customer engagement and embracing the phygital revolution, these achievements highlight the transformative power of collaboration and forward-thinking solutions. Together, they reflect a shared commitment to driving progress and setting new standards that inspire the entire ecosystem. We look forward to 2025 and the incredible innovations and projects our members will bring next!

2. CES 2025 unveils the future of tech and AI innovation

Courtesy of CES

What's happening: CES formerly known as Consumer Electronics Show, 2025 is set to take place in Las Vegas next week from January 7–10, featuring thousands of exhibitors showcasing cutting-edge technology.

TLDR:

• CES is one of the largest global tech trade shows, with over 4,300 companies and nearly 140,000 attendees in 2024, featuring giants like Samsung, Google, Meta, Nvidia, and Honda.

• This edition includes 323 companies on the Fortune 500 from 166 countries and 58% of senior-level registrants.

• Many products showcased at CES are conceptual or prototypes, offering a glimpse into future innovations, while others are set for imminent commercial release.

• AI will dominate this year's event, with many products expected to incorporate AI, from everyday gadgets like TVs and toothbrushes to advanced systems in robotics and transportation.

• Automotive manufacturers will showcase cutting-edge electric and autonomous vehicles, although fewer big names are expected to have a significant presence this year.

• Robotics continues to gain importance, with advancements aimed at transforming industries and daily life.

• Smart home devices and generative AI platforms will fuel new smart assistant technologies from companies like Google, Amazon, and Apple.

• Extended reality (XR) devices have shifted focus to enterprise applications, as consumer adoption has been slow, partly due to Meta’s dominance in the cost-effective VR space.

• CES will host its press conference at 11 a.m. PT/2 p.m. ET on January 6, link here.

Why it matters: CES is the place to be for technological innovation, setting the tone for the year ahead. The prominence of AI at this year's event underscores its role as a transformative force across industries, from entertainment and smart homes to transportation and healthcare. With heavyweights like Nvidia shaping AI advancements, CES 2025 will offer a glimpse into the practical applications and future potential of emerging technologies. Whether it's robotics, automotive innovation, or AI-enhanced everyday devices, the show provides a snapshot of how tech will shape our lives in the near future.

3. NRF and the debut of the innovators showcase

What's happening: NRF 2025: Retail’s Big Show is set to kick off in New York City from January 12 to 14, under the theme Game Changer. The retail event will bring together 40,000 participants, including industry leaders, innovators, and retailers from around the world. A standout showcase this year will be the NRF Innovators Showcase, an exclusive exhibit spotlighting 50 transformative retail tech companies poised to redefine the future of retail.

TLDR:

• The NRF Innovators Showcase, debuting this year, will feature 50 companies, invite-only that are redefining the retail landscape with cutting-edge technologies.

• The NRF Innovators Showcase is a natural evolution of the Innovation Lab, launched in 2017, which since then has featured over 350 companies, primarily early-stage venture-backed businesses. Recognising the advances across the entire retail ecosystem, NRF introduced the 2025 Innovators Showcase to reflect the industry's broader innovations.

• From AI-powered tools to game-changing supply chain solutions, this showcase offers a glimpse into the future of shopping and retail innovation.

• The companies in the showcase were chosen by the NRF Innovation Advisory Committee for their scalability and alignment with emerging trends with some focus areas including in-store experience enhancements, product discovery, and supply chain optimisation.

• Attendees of the showcase, can explore innovations such as AI-powered smart carts, 3D body scanning, shoppable videos, and autonomous robots, among other exciting retail experiences.

• Beyond the Innovators Showcase, over 450 speakers at the event will address broader trends shaping the retail industry. Key topics include AI’s role in marketing and customer experiences, Gen Alpha’s impact on consumption, sustainability in retail, and omnichannel strategies.

• The theme "Game Changer" was chosen to emphasise the profound, disruptive transformations reshaping the global retail landscape.

Why it matters: The launch of the NRF Innovators Showcase provides an exclusive platform to spotlight transformative technologies and solutions. By selecting 50 companies according to strict criteria, the showcase will highlight advancements that address pressing challenges in retail. Beyond the Innovators Showcase, the broader NRF 2025 conference highlights the major shifts in retail and equips retailers with the knowledge and tools to thrive amid disruption and rapid change.

4. a16z's Vision for 2025: Key tech trends reshaping industries

Courtesy of A16z

What's happening: The latest Big Ideas in Tech Report from Andreessen Horowitz (a16z) highlights key trends for 2025, including AI, blockchain, and consumer tech innovations that are set to reshape industries among others. Here’s what stood out to us..

TLDR:

• AI-generated video is becoming more specialised, with tools tailored to applications like marketing campaigns, cinematic storytelling, and social media, offering creators better quality, control, and consistency. In the same sense, short-form video will continue to dominate digital marketing strategy.

• Personal AI "digital brains" will leverage personal data to help users understand themselves, improve communication, and optimise decision-making, functioning as a digital memory bank.

• AI is improving in personalisation, with advancements enabling it to produce content that aligns closely with individual style, tone, and organisational requirements, such as emails or presentations.

• Proof of personhood systems are emerging to verify real individuals in digital spaces, addressing challenges posed by AI-generated impersonations and fraud.

• Stablecoins are gaining traction as a cost-efficient and fast payment option, with small businesses and enterprises expected to adopt them to save on transaction fees and simplify payment processes.

• Crypto applications are becoming more user-friendly, encouraging passive crypto holders to transition into active users as transaction fees drop and blockchain infrastructure improves.

• AI copilots are set to transform white-collar work by automating repetitive tasks, integrating seamlessly into workflows, and increasing productivity across industries.

• When it comes down to fashion itself, AI will be leading the trends for predicting fashion trends, we will see more AI influencers, and blockchain will help with providing detailed information about the garments (think of DPPs).

Why it matters: The convergence of AI and blockchain is more than just a technological shift—it’s a revolution reshaping how we live, work, and connect. These trends are redefining possibilities. For businesses, this means staying ahead of the curve in personalisation, security, and speed. For consumers, it’s about smarter tools, more authentic experiences, and unprecedented convenience. Together, these technologies are weaving a future of seamless interconnectivity.

5. Member spotlight: SYKY debuts digital-first magazine

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What's happening: SYKY launched SYKY Magazine, a short-form online publication showcasing the intersection of digital, physical, and augmented reality fashion. Spearheaded by Nicola Formichetti, SYKY’s artistic director since January 2024, it is presented through the lens of next-generation artists.

TLDR:

• The SYKY magazine is a natural extension of SYKY’s mission to integrate digital, physical, and augmented reality fashion. The magazine provides a platform for emerging talents to blend digital innovation with high-impact storytelling, elevating their work globally.

• Each issue’s cover will be collectible exclusively on SYKY.com for a limited time after release.

• The initiative aims to guide newcomers into digital fashion and showcase digital creators as tastemakers and leaders. Additionally, it will provide exclusive content where SYKY bridges digital and physical fashion.

• The first issue features a limited-edition digital cover created by artist Yasmin Gross, who uses AI to reimagine award-winning designer Kate Barton's signature aesthetics through a series of still and moving images.

Why it matters: SYKY Magazine underscores the rising significance of digital innovation in luxury fashion. By showcasing the work of visionary artists and designers, SYKY positions itself as a pioneer in luxury’s next chapter—where tradition seamlessly meets technology to redefine storytelling.

Future+ Highlights 2024

We kicked off the year with our annual global Codes of Culture summit which we launched in Paris at the iconic Hotel Le Marois. With over 300 attendees, the event brought together curated conversations and brand activations that explored the future of luxury, generative AI’s transformative impact on personalisation, the rise of digital craftsmanship and NFTs redefining consumer identity. Review the highlights here and insightful panels here.

In June, we hosted our members and partners at Cannes Lions for a week full of dynamic discussions around tokenized memberships, AI-driven storytelling, and blockchain’s role in democratising investments. The week included standout moments like a keynote on the “liquid content” and future of AI by Matthieu Lorrain, hosting an opening night on an exclusive yacht in partnership with Partouche and Joker Odyssey and a lunch at the Mondrian, gathering thought leaders from a16z, Adobe, Kering, EPAM, Binance, Mantra and more.

In September, we hosted an event for Luxury Innovation Summit at N°OW'HERE in Geneva, focusing on digital transformation across luxury. Presentations ranged from gaming’s potential for luxury and 3D commerce to blockchain’s critical role in security and transparency, with headline speakers including Pascal Gauthier, CEO and Chairman of Ledger, Clément Foucher, co-founder of POWER.XYZ, Carla Bunger, CEO of Phoenix Technologies, Mikki Sandhu, Head of Innovation of T&P and more. Review the highlight video here!

Although these events were undoubtedly the highlight of our year, we hosted many more, both virtual (you can rewatch our live streams here) and in-person. We curated the fashion stage at NFC Lisbon in May, partnered with Limitless Innovation during VivaTech in June, curated the stage at Ledger’s 10th anniversary and HQ opening in October, and collaborated with Binance for an event hosted by Alpine F1 during the Abu Dhabi Grand Prix in November, ending the year with a festive Christmas party with our generous hosts at Asprey Studio.

As we look back on 2024, these milestones highlight the incredible journey Future+ has been on, and we can’t wait to reveal what we have lined up for 2025 as we look forward to connecting with all our members!

Industry Highlights of 2024

Luxury slowdown made headlines with all earnings reports showing double digit decline in growth, largely due to a slowdown in spending in China, supply chain and distribution challenges and disillusioned customers. We also reported on fashion venturing into space with its first lunar collaboration, the LVMH 10 year deal with F1 and the Olympics cementing a place at the intersection of luxury, culture and sport. Another headline that had everyone buzzing this year, was the launch of Apple Vision Pro with many brands launching experiences on the device including Gucci and Balenciaga only to face challenges and report cuts in the production of the headsets.

Some of the cultural trends that took centre stage this year included Charli XCX’s Brat Summer, the viral craze of "very demure, very mindful", and the trad-wife resurgence popularised by figures like Nara Smith and Hannah Neeleman of Ballerina Farm, highlighted a turn towards simplicity and intentional living.

Here are the standout trends that shaped luxury, fashion, art, and technology:

AI in creative industries

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This year, artificial intelligence was the main (and in some cases, the only?) topic across venture and startups as a transformative force across the creative industries, bringing us into a new era of innovation and efficiency. In fashion, AI was used to craft campaigns that resonated deeply with consumers, like the ones by Mango and Victoria Beckham, while other companies took a strong stand against it, like Dove. Retailers like Revolve took personalisation to new heights by leveraging AI to curate hyper-relevant shopping experiences, while, major players like Google Shopping, Perplexity Shopping, and startups like Daydream, also made significant strides in the evolving landscape, particularly in curated AI search.

Beyond marketing and retail, tools like OpenAI’s Sora and ChatGPT expanded their reach, not only enhancing creative outputs but also streamlining processes from content generation to customer service. However, this technological leap was not without its challenges. Ethical concerns surrounding AI usage, we remember the use of ‘sound like’ Scarlett Johansson voice in ChatGPT, including bias in algorithms and its impact on human jobs, came to the forefront. Data privacy and security risks also posed significant questions about the boundaries of AI’s integration. As these issues remain unresolved, they serve as a reminder that innovation must be balanced with accountability and responsibility.

The rise of digital luxury and virtual experiences

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Gaming and virtual experiences redefined the luxury sector’s engagement strategies and connected brands with younger, tech-savvy audiences. This year saw unprecedented collaborations between gaming platforms and high-end brands, blending immersive storytelling, retail innovation, and digital culture into seamless ecosystems.

Balenciaga, an early adopter of gaming culture launched "Need for Speed" mobile game and Versace made waves by collaborating with Fortnite in the summer, introducing branded skins, emotes, and in-game experiences.

E.l.f. Cosmetics leveraged the gaming universe to amplify its reach, creating interactive campaigns that blended gaming aesthetics with its playful, accessible identity. Its initiatives included partnerships with platforms like Roblox, where it offered exclusive beauty-themed experiences that attracted millions of players, cementing its place in gaming culture to attract a younger audiences.

Walmart’s integration with Roblox was a good case study to showcase how virtual shopping could evolve, creating an interactive marketplace where players could browse and purchase real-world products while earning in-game rewards. Rimowa’s virtual flagship store offered a unique shopping experience, allowing users to explore products through immersive, interactive environments without leaving their screens.

Beyond gaming activations, luxury brands increasingly utilised augmented reality (AR) and virtual reality (VR) tools to enhance user experiences and allow virtual-try from home and on locations. These tools bridged physical and digital worlds, creating hybrid spaces where brands could experiment with storytelling and engage consumers in entirely new ways.

The continued rise of gaming and virtual platforms demonstrated that the future of retail lies in creating engaging, immersive ecosystems that transcend traditional boundaries. As brands increasingly invest in these spaces, they not only tap into a growing audience but also shape the digital culture of tomorrow, and this is just the beginning.

Sustainability in focus

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Sustainability remained a focus in 2024, with brands making strides to address the growing consumer demand for transparency, circularity, and eco-consciousness. Digital product passports reached remarkable milestones with companies like Aura Blockchain Consortium tracking over 50 million products and providing unprecedented traceability for consumers. These tools not only increase trust but also set a new standard for accountability in luxury.

Meanwhile, the resale and rental markets gained significant momentum, reshaping the traditional notions of ownership and consumption. As luxury retail faced challenges, these alternative models emerged as viable solutions, driven by younger, sustainability-conscious consumers.

Brands embraced circular initiatives, offering pre-loved and rental options to stay relevant and align with shifting consumer expectations. While the road to sustainability is far from complete, 2024 demonstrated the luxury sector’s growing commitment to a more responsible and adaptive future, where innovation and sustainability go hand in hand.

As we close the year, these innovations remind us of the incredible potential to redefine luxury, culture, and technology in ways that are sustainable, inclusive, and future-forward.

1. Luxury brands bet on Bitcoin: embracing crypto to attract new wealth

Generated on MidJourney

What's happening: As the year draws to a close, Bitcoin has reached unprecedented heights, mirroring a growing trend among luxury brands. Luxury brands have been increasingly embracing cryptocurrency payments, leveraging the rise of Bitcoin and other digital assets to appeal to affluent investors and younger clientele, especially in the face of industry-wide slowdowns.

TLDR:

• Bitcoin’s price recently hit $107,000 (before going down to $95K at the time of writing the newsletter), driven by optimism around regulatory changes and growing blockchain adoption in financial markets.

• S.T. Dupont plans to enable cryptocurrency payments in its Paris stores ahead of the holiday season. Gucci, an early adopter, has been accepting crypto in the US since 2022.

• Luxury watchmaker Hublot, along with brands such as Jacob & Co., Off-White, Ferrari, also accept cryptocurrency payments.

• French luxury department store, Printemps is now accepting Bitcoin and Ether in France, becoming the first European department store to offer crypto payments before expanding to New York. Farfetch has also embraced cryptocurrency, accepting a selection of digital currencies.

• Virgin Voyages introduced a $120,000 annual cruise pass that can be purchased with Bitcoin, and Balenciaga launched a leather card holder designed for Ledger crypto wallets.

• Luxury brands are using crypto payments to signal innovation and attract affluent investors, though most payments are converted into traditional currencies to avoid volatility risks.

• The strategy targets younger shoppers and emerging markets, positioning brands as forward-thinking in an evolving digital economy.

Why it matters: Luxury brands are adding cryptocurrency payments to attract new and existing wealth created by Bitcoin's rise. This approach helps reposition brands as tech-forward while tapping into the spending power of younger, crypto-savvy consumers. Although still niche, crypto payments reflect how the luxury market is adapting to broader technological and financial shifts, ensuring relevance in a digital-first era.

2. Tribute Brand acquires Draup to launch Fashion.Fun platform and transform digital wearables

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What's happening: Digital fashion innovators Tribute Brand and DRAUP are joining forces to redefine the virtual fashion space. Tribute has acquired DRAUP, with DRAUP’s CEO Dani Loftus stepping in as Tribute’s chief commercial officer. Together, they’re set to launch the Fashion.Fun platform for digital wearables this coming January 2025.

TLDR:

• Tribute Brand acquires DRAUP, solidifying Tribute’s leadership in digital fashion amid challenges in luxury markets and a dip in metaverse hype.

• DRAUP founder Dani Loftus joins Tribute as CCO, overseeing strategy, sales, and marketing to build out a new platform Fashion.Fun.

• The platform Fashion.Fun is set to be launched in January, offering Augmented Reality and digital wearables, merging brands, artists, and crypto projects.

• High-profile collaborations include Tribute working with Carolina Herrera, Jean Paul Gaultier, and celebrities like Kim Petras, while DRAUP brings artistic partnerships and auctioned digital collections.

• Shared vision aims to combat overproduction with zero-waste digital and physical fashion innovations.

Why it matters: The acquisition of DRAUP by Tribute Brand signals a turning point for digital fashion. By combining their expertise and introducing the Fashion.Fun platform, they aim to merge creativity and technology while addressing real-world problems like overproduction and waste. Their approach could inspire traditional fashion houses to embrace digital wearables as a sustainable, expressive alternative. With both brands already having experience of innovative collaborations and cutting-edge tech, this move positions them to lead a transformative moment for the industry.

3. Karl Lagerfeld returns to Pitti Uomo with an immersive "world of Karl" experience

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What's happening: Future+ member Karl Lagerfeld has announced its return to the world’s leading menswear platform, Pitti Uomo in Florence, Italy, with an immersive presentation from January 14 to 17, 2025, celebrating the brand’s heritage and future vision.

TLDR:

• Karl Lagerfeld will be a key participant in Pitti Uomo, one of the most prestigious menswear events in the world, from January 14 to 17, 2025, in Florence, Italy.

• Its last presence at the event was back in 2016, with the exhibition “Karl Lagerfeld: Vision of Fashion” which explored the designer’s lesser-known photographer career.

• The brand will present “World of Karl”, an immersive experience that blends storytelling, custom decor, and bold, modern designs while honouring Karl Lagerfeld’s legacy.

• Pier Paolo Righi, CEO of Karl Lagerfeld, calls the event a meaningful opportunity to connect with current fans and inspire new audiences who share a passion for individuality and creativity.

• A special invitation-only event will take place on January 15, featuring a live acoustic performance by Victor Ray, a British singer and Karl Lagerfeld menswear ambassador.

• The presentation will spotlight Karl Lagerfeld’s iconic white shirts, a symbol of his signature style, along with pieces from the Fall-Winter 2025 men’s collection and selected womenswear designs.

• Guests will also preview Karl Lagerfeld’s Spring-Summer 2025 campaign, starring TikTok phenomenon and model, Calum Harper, the emerging face of the brand.

Why it matters: Karl Lagerfeld’s return to Pitti Uomo is a significant moment for the brand, blending the timeless legacy of its founder with forward-thinking approach. As one of the leading menswear platforms, Pitti Uomo provides an ideal space for the brand to connect with loyal followers and reach new audiences.

4. Universal Music Group and WPP partner to revolutionise music-driven marketing

What's happening: Universal Music Group (UMG) and WPP have partnered to offer WPP clients enhanced access to UMG’s music catalog, artists, and cultural insights, aiming to create innovative campaigns - putting music in the heart of brands’ strategies.

TLDR:

• UMG and WPP are joining forces to give brands more direct access to UMG’s music catalog and roster of artists.

• WPP clients will benefit from UMG’s global data and insights team to identify cultural trends and connect with audiences.

• The partnership creates new commercial opportunities for UMG’s artists, helping them to engage with brands in innovative ways.

• Generative AI will play a key role, as the partnership explores how this technology can enhance brand and artist collaborations.

• Past collaborations, such as campaigns for the Coca-Cola Company—including the award-winning Coke Studio and Sprite Limelight—demonstrate the potential of marketing initiatives that seamlessly integrate music, storytelling, and technology.

• UMG’s roster, which includes global stars like Taylor Swift and Drake, along with its licensing agreements with platforms like TikTok, adds significant value for brands.

• This builds on WPP’s earlier partnership with Roblox, reflecting its growing focus on interactive and culturally relevant marketing opportunities.

Why it matters: This collaboration demonstrates a deeper integration of music, technology, and marketing, creating new pathways for brands to connect with culturally engaged audiences. With social platforms such as TikTok playing a major role in reshaping music discovery, WPP clients gain a competitive edge in staying ahead of trends. Moreover, the focus on generative AI underscores an exciting shift where technology is poised to redefine how brands interact with music and create more personalised campaigns.

5. Loro Piana Celebrates 100 Years with its first exhibition ever

Museum of Art Pudong. Courtesy of Loro Piana.

What's happening: Loro Piana, the Italian luxury brand, is set to host its first-ever exhibition in Shanghai at the Museum of Art Pudong from March 22 to May 5, 2024, as part of its centennial celebrations. Recently, the brand has increased its engagement through activations, including a festive takeover at Harrods for Christmas, which featured seasonal workshops and curated experiences.

TLDR:

• Loro Piana will exhibit at the Museum of Art Pudong, marking the first luxury house collaboration for the museum since its opening in 2021.

• The retrospective will showcase the brand’s rich family history, craftsmanship, and heritage.

• Judith Clark is curating the exhibit, offering an immersive journey through archival visuals, artworks, and garments specially commissioned for the event.

• Shanghai, a key market for Loro Piana, holds deep significance for the brand, thanks to its longstanding partnerships with Chinese cashmere breeders who have been instrumental in preserving the heritage of cashmere. The exhibition highlights China’s pivotal role in shaping Loro Piana’s history and growth.

• This is part of a broader celebration of the brand’s 100th anniversary, including luxury books, high-profile collaborations, and global events.

Why it matters: Loro Piana’s choice of Shanghai reflects its deep connection with China and underscores the city’s growing prominence as a cultural hub for luxury brands. This exhibition celebrates the brand’s legacy in craftsmanship and innovation but also leverages a global platform to deepen ties with its Chinese audience. As the brand's first exhibition of its kind, it marks a significant shift in priorities, highlighting the growing importance of cultural engagement in luxury.

1. Puma and Manchester City revolutionise fan engagement with AI kit design platform

What's happening: PUMA and Manchester City have launched an AI-driven platform inviting fans to design the club’s official third kit for the 2026/2027 season, with the winning design set to debut on players and in stores worldwide.

TLDR:

• PUMA’s AI Kit Creator allows fans to design using text prompts, customisation tools, and sliders.

• For its platform, Puma partnered with the AI studio DEEPOBJECTS.ai, founded by the creative agency FTR, which has collaborated with Puma on previous projects including the brand’s runway shows in recent years, and introduced its own AI platform for sneaker design.

• Fans receive 15 design credits and two entries upon sign-up, with opportunities to earn more. They have the ability for more if registered as Cityzens or PUMA NFT Holders.

• Submission deadline is December 20, 2024, with expert shortlisting afterwards, followed by public voting for the top 10 designs beginning in January.

• The winning design will be Manchester City’s third kit for the 2026/2027 season.

• The initiative democratises kit design, enabling fans to leave a cultural mark on their favourite team and feel closer to it.

Why it matters: This initiative is a game-changer at the intersection of sports, fashion, and technology. By leveraging AI through DEEPOBJECTS.ai, PUMA is reimagining fan engagement, giving supporters not just a voice but a tangible impact on their favourite club's identity, offering a sense of ownership and cultural significance. AI-driven tools like this also signal a shift in how creativity is democratised, breaking down traditional barriers between brands and consumers. It showcases the potential of AI to empower individuals, turning fans into co-creators and making club merchandise more meaningful than ever.

2. Sora Turbo launches but skips the EU and UK

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What's happening: OpenAI has launched Sora Turbo, an AI-powered tool that allows users to create and edit short video clips using text or image prompts. The tool, designed to simplify video production with creative AI assistance, is now live in several countries.

TLDR:

• Sora Turbo, which was first announced earlier this year, generates 5–20 second video clips from text or image prompts in multiple aspect ratios and resolutions.

• Features include a storyboard interface for sequencing clips, a remix tool for editing existing videos, and a blend tool to merge two videos into one

• Requirements usage is credit-based, with costs depending on resolution (up to 1080p) and clip duration.

• It is currently live in several countries, but currently unavailable in the EU, CH and UK, likely due to the complex regulatory and data privacy requirements in these regions, which necessitate additional compliance measures and therefore delayed the launch in those regions.

• This is currently the first version, that offers limitations so not yet polished.

Why it matters: The launch of Sora Turbo reflects the growing adoption of generative AI in creative fields. By offering intuitive tools like storyboard sequencing and advanced editing capabilities, it democratises video creation, empowering users to experiment with dynamic formats and high-quality visuals. However, the absence of Sora Turbo in the EU, CH, and UK highlights a persistent challenge in the tech industry: the tension between rapid AI advancements and the complexities of regulatory compliance. These delays serve as a reminder that while innovation moves quickly, adherence to local laws—especially regarding data privacy and AI ethics—remains a significant problem. Yet, for users in regions where it is currently available, Sora Turbo opens the door to creative experimentation.

3. e.l.f. Beauty unveils virtual Luxe Lounge: a new era for loyalty programs

Courtesy of E.l.f. Cosmetics

What's happening: e.l.f. Beauty has launched the Virtual Luxe Lounge, a 3D virtual shopping experience exclusively for its Beauty Squad loyalty program members in the US and UK.

TLDR:

• e.l.f. Beauty partnered with Obsess, an AI-Powered Interactive 3D Solutions for Web, Roblox and Gaming Platforms, to create the Virtual Luxe Lounge.

• Inspired by a speakeasy, this is the brand’s first integration of a loyalty program into a fully virtual shopping space.

• Beauty Squad members gain early access to new products, exclusive discounts, and a more interactive brand experience.

• The lounge will expand with themed rooms to showcase new product launches.

• This builds on e.l.f.'s previous virtual world experiments, including the Roblox activation e.l.f Up!, built by Supersocial, designed to teach financial literacy and entrepreneurial skills to the online platform’s young user base and which also hosted a virtual kiosk for users (aged up and above) to purchase an exclusive Roblox physical product.

• This initiative marks a move to reward and engage loyal customers in a cutting-edge virtual environment.

Why it matters: There is a growing trend of blending loyalty programs with immersive digital experiences, catering to tech-savvy consumers seeking more personalised perks. By pioneering a 3D virtual shopping space for loyalty members, e.l.f. Beauty is enhancing customer engagement while setting a benchmark for innovation in the cosmetics industry. This move strengthens customer retention but also showcases how brands can creatively integrate technology to stay ahead in the evolving e-commerce landscape.

4. Versace’s ‘Tag’ bag goes digital across Zepeto, Snapchat, and Drest

@versace

Versace in Zepeto Play the game to get outfits, charms and the Versace Tag bag #VersaceTag #Versace #Zepeto @zepeto.official.tt

What's happening: Versace’s latest creation, the “Tag” bag, is making waves both on the runway and in the digital world. The luxury brand has expanded its reach by integrating the bag into virtual platforms Zepeto, Snapchat, and Drest.

TLDR:

• Versace’s “Tag” bag debuted on November 12, blending luxury and playfulness with buttery nappa leather, customisable charms, and vibrant colour options.

• The “Tag” is available in six colours: Porcelain White, Peridot, English Rose, Whiskey Brown, Pale Yellow, and Tonal Black with each bag including rich linings and customisable Medusa-themed charms.

• On Zepeto, users can accessorise avatars with exclusive digital colour-ways and animated features.

• On Snapchat, the bag is available for Bitmoji, along with matching Versace slippers and bathrobes for the holiday season.

• On Drest, the bag features in an interactive game offering challenges, rewards, and a chance to win the real-life “Tag.”

• This is not the first experience for Versace in the metaverse - who launched its last experience in Fortnite.

Why it matters: Versace’s embrace of digital platforms with the “Tag” bag signals how luxury fashion is evolving to meet the needs of younger, tech-savvy audiences. By integrating into immersive virtual environments like Zepeto, Snapchat, and Drest, the brand bridges the gap between physical and digital experiences, blending interactivity with exclusivity. This approach underscores the rise of digital fashion as a space for innovation, the increasing importance of mobile gaming as a marketing channel for high-end products, and the potential of augmented reality to create immersive, engaging showcases for luxury goods. These strategies enhance user experiences but also ensure Versace remains at the forefront of high-fashion engagement in a rapidly changing digital landscape.

5. Company Spotlight: Tagwalk launches AI trend prediction dashboard

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What's happening: Paris-based Tagwalk, a fashion search engine founded in 2016 to become the Google for Fashion, by Alexandra van Houtte, has launched an AI-powered trend prediction dashboard. The platform utilises its extensive database of fashion images and user search histories to provide real-time insights into emerging trends.

TLDR:

• Tagwalk hosts over 410,000 tagged images from more than 1,300 brands, allowing keyword searches of shows, designers, accessories, and trends.

• The AI dashboard categorises insights into colours, materials, themes, styling, and beauty, automatically identifying trends based on performance data.

• It analyses search histories of 300,000 fashion professionals, delivering actionable predictions without human intervention.

• Brands like Adidas use the tool for real-time analytics to refine strategies, understand client behaviour, and improve product planning.

• Industry implications include transformative opportunities for fashion technology, better retail merchandising strategies, and more targeted digital marketing. Designers can shape collections, merchandisers can curate assortments, and social media managers can align content with consumer interests.

• Advanced features like the dashboard and keyword searches are now behind a paywall, aligning with Tagwalk’s SaaS model.

Why it matters: Tagwalk’s AI-powered dashboard offers a game-changing solution for the fashion industry, combining cutting-edge technology with extensive user data to predict trends more effectively than traditional methods. This innovation could help brands optimise product development, reduce waste from overproduction, and stay competitive in a fast-changing market. By transitioning to a SaaS model, Tagwalk positions itself as an indispensable tool for fashion professionals navigating the complexities of consumer demand.