Hi there! It’s Dima here. I’ve been tutoring math for 7 years back in the days and now most of the time I spent talking to other educators and trying to overcome they current obstacles.

If your main income is already your tutoring services, you done a great job! Most educators never come to this point! And probably at this point you already thinking about growing your business 10x times at least.

Basically, your tutoring business is looks like really simple funnel:

1. People who found your profile

2. People who came to you to know you better

3. People who start working with you and generate you revenue

Idea behind this and any other funnel is really simple. To increase amount of people on stage 2 you need to: increase amount of people on stage or/and increase conversion into second stage.

Let people find you!

Obv it should be happen online.

1. List your services on marketplaces like Wyzant. I provided a list of platforms like this previously in this post

2. Work on your social media presence. You don’t need hollywood quality content. Simply learn how to be short, simple and rememberable. Just look at this account for inspiration Your Bummy Math Teacher with 420k+ followers

   1. Great tutors usually busy, so they have to learn how to turn content from their classes into content!

When you have your audience – interact with them. The more audience you have the less efforts you need. Most motivated will come to you without any offer provided. But before this state, don’t forget to remind weekly about services you provide.

Let people to fall in love with your lessons during the first one!

Okay, your student come to you. Engage them!

Good proportion is when 60% of all time student talking, not you! Learn from him/her: what they really want, what they need (usually, this things are different lol). Humans are smart! And every one feels when somebody just trying to put shit in your head or when somebody more supportive and trying to listen.

When you are going big, you can’t effort to host many trial lessons. You have to turn into group webinars / master classes instead. They can be free.

Retain your students

I believe you already do cool job here, but just for folks who want to double check:

1. Do small talk

2. Be interested in their person (do they play tournament with friends? etc)

3. Do your tutor job

4. Summarize every class to highlight progress

I want to grow business but don’t have enough time

Here is the approaches you can use to overcome bottleneck of your time:

1. Increasing price

   1. Somebody will leave, yes. But another person who will pay x2 will come.

2. Group classes

   1. It can be cheaper, first. Second, don’t say “Group of 4”. Say “Private lessons during up to 4 group calls”.

3. Sell DIGITAL

   1. Books are great

   2. Video recordings are great

   3. Online Courses are amazing!

And probably last one: hire someone. But honestly, I spoke only to few folks who start hiring other tutors. If you started with your personal brand, it’s harder to sell somebody else. And usually running group classes and selling digital you can easily cross 6-digit income level.

Hi there! I’m Dima, a Guitar Player, Singer, and the CEO of meetlala.io!

Throughout our work, we’ve interviewed numerous educators, exploring how each tutor approaches the challenges of creating content for their social media.

Today, I will start with three pieces of advice I received from an educator with 3.8 million followers on TikTok and 400k followers on Instagram! His name is Carry, and he is a math blogger with the account your.bummy.math.tutor.

And here is his advice on how to gain more followers as an educator!

1. Focus on short content!

   1. Learning something is hard (even math in his case)

      And we definitely don’t want it to be boring.

   2. Memes are always a good decision.
      Just find (or create) ones that fit your audience!

2. A catchy thumbnail is king!

   1. The first 5 seconds are extremely important!

      They should be incredibly engaging!

   2. Start with a controversial phrase
      or with a hook like: '5 Exercises that will...'

      Essentially, create interest right away.

3. Be consistent! Post regularly—the more, the better!

   1. The key to creating tons of content is to simplify the creation process!

      If you think it might not be good enough content—try it anyway; you never know.

   2. Spend no more than 20 minutes creating a short video!

      In that case you will be able to produce significant amount of content and learn fast!

If you are working on short video content for your social media – let me know! Feel free to reply to this email: link to your instagram/tiktok account and what you are struggle the most right now!

Btw, meetlala.io generates publishable short videos for you right after every lesson you host on our platform! If you want to try it—all you need is:

1. Log in to MeetLala using your email: https://app.meetlala.io/login

2. Go to the Subscribe Menu

3. Subscribe using the promo code: FIRSTMONTHFREE

4. Get your first month 100% FREE!!!

Hi, it’s Dima, CEO and Founder of MeetLala! Today, I’m here to share the latest updates with you!

Accept payments worldwide with Lala!

It’s a big deal! Now you can create your own web page and receive payments through it!

Accept payments via credit cards, Apple Pay, Google Pay, and services like buy-now-pay-later Klarna.

Receive payouts weekly to your personal bank account, PayPal, or Wise. The platform commission fee is 10%.

It’s my page, get your own!

Get your own page in just a few seconds. Enter your Instagram nickname, and our AI will generate your personal page and offers.

Better support for multiple MIDI devices

Now you can specify the exact MIDI keyboard you prefer to use with our online piano roll! Shay, thanks for this request!

Better support for mobile devices

The improved layout on several pages now supports more mobile devices!

Promo Reminder

Just a reminder, we're offering a 50% discount to help you get ready for the next school year. Use promo code CUT50

1. Go to our application https://app.meetlala.io/login

2. Proceed to the “Subscribe” menu

3. Use promo code CUT50 to get 50% discount for first month

Closing Remarks

Thanks for using MeetLala! As always, I’d love to hear any feedback and suggestions from you! Simply reply to this email—I’m looking forward to hearing from you! ❤️‍🔥

Hi there, I'm Dima, the CEO and Founder of Lala.

We ask every one of our customers a simple question: 'How do you get your students?' Based on thousands of replies, I’d love to share the most popular platforms where students look for online music classes.

Website to get more online students

Fiverr – https://www.fiverr.com/

It's really popular within the IT industry. Here, you can quickly find a developer, designer, or other professionals for your gigs.

Preply – https://preply.com/

Initially, it was a platform to find language tutors, but now you can also register as a music tutor.

Cambly – https://www.cambly.com/

It's the same as Preply.

Lessonface – https://www.lessonface.com/

Lessonface is specifically built to help people find online music classes.

TakeLessons – https://takelessons.com/

Takelessons covers a wide range of classes, including music.

Thumbtack – https://www.thumbtack.com/

Popular in the U.S. market, it helps find a variety of specialists of all kinds, including educators, based on ZIP code.

And don’t forget the most important thing: ask for referrals!

Many educators get shy when it’s time to ask if their students are willing to recommend them to their friends. Don’t be shy. Ask regularly.

The most successful tutors are the ones who are fully booked, even during the summer. They ask their students for referrals regularly. Once a month, they ask their students to fill out a short feedback form with one question.

• Anyone who rates you 9-10 is your promoter! They would love to post about you in their work chat and share your offerings with all their friends!

• A 7-8 rating indicates a passive student. They are happy with your classes, but try to enhance their experience to turn them into promoters

• A rating of 6 or less usually means these students won’t stay with you long-term. That’s okay.

You can use simple tools like NPSimple to periodically share forms with NPS questions and track responses over time. Also, every one of our customers has access to this feature within the MeetLala Pro Subscription. You can try it for just $1 for the first month, and $25 per month afterward with the promo code ONEBUCKSTICKET.

Share how you get your students!

Please share with me any interesting 'hacks' you use to gain more students! I’d love to feature them in the next newsletter. 🙂 If you have something to share, just reply to this message ✉️.

Hi there! It’s Dima, CEO of MeetLala, and I want to ask you one question… How often do you promise yourself to start creating cool, viral content on Instagram?

It’s hard …

We’ve talked to hundreds of music educators and found that this is the same problem for EVERYONE. It’s hard to start… And it’s even harder to consistently generate the same amount of quality content!

And we have the solution for that!

Create content instantly!

And save time.

Forget about setting up capture software, uploading gigabytes to the cloud, editing on third-party paid platforms, and spending hours just to create one short video.

With Lala, it’s simple. First, press the record button. Then, download the processed videos after the lesson.

Lala AI will select the best moments based on the learning content you share with your students! Believe me, you're sharing a TON of your expertise during each lesson! Each learning moment is valuable and can make your content go viral!

Limitations

Make sure that your recording was at least 15 minutes length. Remember: we carefully selecting only best picks, make sure that you recorded enough materials 🎥 

How much does it cost?

With the Lala Pro Subscription, you get:

• Unlimited lesson length

• Unlimited recording time

• Unlimited storage for your exercises

• Up to 200 participants on the call

• Lala AI that will generate your content!

• No-delay experience during your music classes

And with the promo code ONEBUCKSTICKET, you can try it for only $1 for the first month and $25/month starting from the second month.

Any questions? I’m here to help me 🙂 Just reply this email ✉️ , me (Dima) right here to help you!

Hi there!

It’s Dima , CEO of MeetLala! Sharing last updates with you!

Lala 0.2.50: Now Lala AI instantly highlights the best moments from your lessons!

(11 Aug 2024)

Don’t record lessons? It’s better to start NOW!

With Lala’s AI every your recorded lessons turning into content for social media and your knowledge base! After recorded lesson go the Highlights menu and check your videos ready-to-use on social media!

You can go directly to your dashboard to check if content already ready for you:

Lala 0.2.51: Fixed piano issue and Added beautiful page with updates!

(14 Aug 2024)

Piano Issue

When your student joining room, but not video conference – they now don’t have possibility to play piano. You as a tutor should let student in first.

Piano blocked if tutor didn’t let you in the room

Updates

You can find “What’s new?” button on left menu!

It was hard to track what updated on MeetLala platform and now with this update notes you always will know exactly what changed!

I would love to hear from you!

Any suggestions? I would love to hear about them! Just reply this email with any thoughts you have! 🙂 

Hi there! I’m Dima, a Guitar Player, Singer, and the CEO of MeetLala!

Throughout our work, we’ve interviewed numerous music educators, exploring how each tutor approaches the challenges of online music education during their private and group lessons.

It was fascinating to discover the various preferences: some educators prefer Skype because it saves message history, allowing tutors to easily share exercises and homework through chat. Interestingly, exactly half of the users love Zoom for its connection quality, while the other half dislike it for the very same reason.

I’m excited to announce our comparison table! After conducting hundreds of in-depth interviews, we identified the most popular solutions for online music lessons and decided to compare them!

What really matter?

Despite the critical importance of audio quality, most issues for tutors stem from latency. Since the core of music education involves the ability to play or sing synchronously, latency over the internet (given the limitations of the speed of light) becomes a significant challenge and a real nightmare.

Secondly, there's the comfort of the student to consider. Who wants to lose a new student before the lesson even begins? Many students struggle with the need to install additional applications, which can be a major hurdle.

Comparison Table

Lala’s answer

Based on the overwhelming feedback we received, we developed Lala – our solution for those who doubt that music educators can work remotely, access broader markets, and share their knowledge online!

And just for you, before September, we’re offering a chance to subscribe for the first month free using the promo code FIRSTMONTHFREE.

Benefits you'll get:

1. Host as many lessons on MeetLala as you want! You are no longer limited to 4 hours monthly.

2. Record without limits!

3. AI that generates REELS for your Instagram based on the best moments from your recordings!

4. Upload unlimited exercises.

Your students will love it! All you need is:

1. Log in to MeetLala using your email: https://app.meetlala.io/login

2. Go to the Subscribe Menu

3. Subscribe using the promo code: FIRSTMONTHFREE

4. Get your first month 100% FREE!!!

Available only until today at 12 AM!

Have any questions? Just reply to this email and I will be happy to answer any your questions and assist with onboarding if needed!