ACQUISITION  ​  from my blog 🧉

1) The Sales Triangle: 80/20 and why your best customers matter most

80% of your SaaS growth comes from just 20% of your efforts.

The problem? Most teams get this wrong.

Not all customers are created equal. In SaaS, a small percentage of accounts generate the majority of revenue. This reflects Pareto's principle (80/20 rule):

• 20% of your customers generate 80% of your revenue.

• The other 80% contribute far less and often require more effort.

Customer selection is a critical part of growth.

Instead of trying to sell to everyone, focus on high-value customers who can generate long-term revenue.

Traditional GTM died last year. But nobody noticed because they were too busy building funnels.

In this post I share my thoughts on how to re-focus your growth efforts, and take the most of your budget.

by mariano martene 🧉

  ACQUISITION  ​ 

2) High-touch SaaS is taking over the AI world

Old Teams:

- Build automated onboarding flows
- Create product tutorials no one watches
- Design fancy activation sequences
- Push for self-serve scaling
- Marketing blasts mass content
- Sales sends automated sequences
- Support relies on help centers
- "We need more automation!"

New Teams:

- We're building a concierge-first AI business
- We won't need mass automation
- We'll grow deeper not wider
- Direct Slack channels with every VIP
- Personally train their AI agents
- Daily customer contact and support
- Growth through expertise and trust
- Everyone focused on 25 perfect customers

In a world of AI automation, PLG motions will struggle to get the job done.

Human connection and expertise is the path to real growth.

by Alex Turnbull

  POSITIONING  ​ 

3) Every startup should have a section like this on their landing page.

It’s clever because it addresses one of the biggest objections people have when they’re on the fence.

You don’t know how hard it is to use the product and you don’t have time to figure it out.

This is the kind of insight that comes from having many conversations with potential customers.

Uncover their fears and find a way to counter them in your messaging.

by Andrea Bossoni

  GROWTH  ​ 

4) Growth at all costs is out; now it's profitability first.

The next questions that go through many CEO's heads, are about reducing expenses. More specifically in our case:

— How do I reduce the cost of our engineering team?

The problem with reducing costs is that there's a hard limit. It's often not sufficient in order to reach profitability.

Open up your mind to this more interesting question, which has no associated hard limit:

— How can I make Engineering more profitable?

Most engineering departments I see are not optimised to generate PROFITS for their companies.

Product departments are more attuned to this, but for many reasons they often end up as overworked order-takers.

Are you a CTO, VP or Dir. of Engineering?
— Can you imagine delivering High Impact Business Outcomes, every sprint?

by Itzchak Sabo

  ACQUISITION  ​ 

Some good answers here, what would you do?

Twitter tweet

  GROW IN PUBLIC (new section!)  ​ 

I’m introducing a new section in the SaaS-HQ newsletter to track its growth. Every edition will include an update with three key insights.

• this is the first issue of 2025.

• I enriched all my subscribers using nrich.email

• next: understand my audience and talk with them.

what happens when you enrich every subscriber? let’s find out.

✅ 1 to 3 bite-sized case studies to grow your saas

✅ 1 to 3 curated resources from top-notch experts

[bite-sized case studies]

BUILDING

1) Talking about contrarian thinking

 Growth tactic by Dharmesh Shah

GROWTH OPPORTUNITY?

2) Time to catch a wave 🌊🏄‍♂️

The new social network bluesky is having its moment.

I will expand later on this topic, as I think it’s a great growth opportunity.

Their cool feature is that allow you to own your feed (it’s decentralised), and comes with an API.

Early adopters: tech people, developers, indie hackers….

(is this your audience? )

Follow me if you already are in bluesky, my handle is:
🦋 @marianomartene.com

Growth tactic by mariano martene 🧉

DISTRIBUTION

3) There's no point in a logo if nobody uses it

Come with this super handy hack while making my tools list:

Fillout made his logo downloadable with 2 clicks.

Linear and Vercel also do this. Please adopt this feature ;)

seriously this should be default option

DISTRIBUTION

4) Yet another explanation that distribution > product

Why is distribution so important in 2024? Read this thread!

Twitter tweet

Growth tactic by Julian Shapiro

📬 SUGGESTION BOX

✅ 1 to 3 bite-sized case studies to grow your saas

✅ 1 to 3 curated resources from top-notch experts

[bite-sized case studies]

EARLY-STAGE

1) iterate

Twitter tweet

 Growth tactic by Marc Randolph

VALUATION

2) ARR is the WRONG way to value most SaaS companies.

Yes, I said it. Here's why:

The Efficiency Problem. Two companies. Both $5M ARR.

Company A: 50 employees
Company B: 15 employees

Same ARR. VERY different businesses.

Yet the market often values them similarly. Make it make sense? 🤷‍♂️

The Real Story: EBITDA

EBITDA tells you who's building a real business and who's just burning cash.

Think about it:

• Lower headcount = Higher margins
• Higher margins = Better economics
• Better economics = Higher valuation

Simple. As. That.

When ARR Actually Matters

ARR only tells a compelling story when:

1. You're still burning cash BUT
2. Have killer unit economics AND
3. Each marketing dollar prints money (high LTV/CAC)

Otherwise? Show me the EBITDA.

The Growth Reality

"But what about growth?"

News flash: Growth is harder with:

• High churn
• Leaky bucket metrics
• Bloated teams

Efficient companies can grow faster because they have margins to reinvest.

The Bottom Line

Stop fetishizing ARR.

Start rewarding efficiency.

Value businesses based on their EBITDA multiple.

The market's starting to figure this out. Are you?

Growth tactic by Pavel Prokofiev

DISTRIBUTION

3) Distribution wins

If you find yourself arguing that your company will win just because your product is better, you should staple this chart to your shirt.

Growth tactic by Kyle Harrison

Building a Micro-SaaS: How we iterate from problem to prototype in two weeks

Yesterday, we launched iterate.so — a growth engineering studio with two main goals:

1) To build our own portfolio of innovative solutions.
2) To help SaaS companies grow and scale.

Our approach? learn from the failures, iterate fast, and turn chaos into growth.

We’re looking for ambitious teams ready to breakthrough 🚀

As we start this journey, we want to showcase our approach—how we think and work—by sharing a series of mini-cases.

For this first case, we explored creating a new tool, potentially a micro-SaaS product. This mini-case shows our approach to building and validating a prototype, giving you a window into our problem-solving mindset.

problem → prototype → validation

🛠 TOOL OF THE WEEK

Lately I’ve been experimenting with this tool to create visuals for my blog. You just highlight the text and the magic happens 🪄 

PS: 🇵🇹 If you’re coming to websummit in Lisbonand would like to meet, simply reply to this email.

✅ 1 to 3 bite-sized case studies to grow your saas

✅ 1 to 3 curated resources from top-notch experts

[bite-sized case studies]

1) The Big Shift in SaaS (part I)

There’s a big change happening in the tech world, and it’s something we all need to pay attention to. We’re moving from Software as a Service (SaaS) to Service as a Software. It might sound like a simple switch of words, but it’s so much more than that.

Co-founder of HubSpot

Thanks to advancements in AI, particularly in how can reason and make decisions, we’re seeing software that doesn’t just help us do work—it can do the work for us.

What does this mean for you?

For SaaS companies and anyone involved in the tech industry, this shift opens up massive opportunities:

• Tap into a larger market: the addressable market is not the software market, but the services market measured in the trillions of dollars.

• Innovate your products: Integrate advanced AI to create applications that can reason and perform complex tasks.

• Stay ahead of the curve: Focusing on domain-specific solutions can set you apart from competitors who are only offering general tools.

In my latest post, I explore:

→ The evolution from SaaS to Service as a Software.

→ How AI’s “system 1” and “system 2” thinking are driving this change.

→ The immediate opportunities for SaaS companies in this new landscape.

Ready to dive in and see what the future holds?

ACTIVATION

2) Time to value = 0

The idea being letting visitors interact directly with the product to experience the value of it straightaway.

No headline
No social proof
No lead magnet

All product demo - walking the walk instead of talking the talk.

Then if they want to find out more you can click "How does it work"

I've seem a few companies opt for the product first approach.

HemingwayApp and Rows.com do it well.

Growth tactic by Max Brown

PMF

3) Product Market Fit Scale

Do you have product-market fit? What to measure before product market fit?

➡️ If the signals increasingly come from further to the right, you are nearing product-market fit

⬅️ If the signals increasingly come from further to the left, you are moving away from product-market fit

Growth tactic by Jeroen Coelen

GROWTH PACK

Build your SaaS growth engine
AARRR Metrics + top 30 growth tactics

What’s inside?:

1. ▶️ 4' video:
   start with the video to see how the AARRR metrics work and how to leverage them for your specific growth stage.

2. 🏴‍☠️ AARRR framework spreadsheet:
   the AARRR (pirate metrics) framework—Acquisition, Activation, Retention, Revenue, and Referral—is at the heart of this engine.

3. 🗄️ +30 growth tactics database + 📊 dashboard tracker
   includes +30 actionable tactics to help you experiment and see what works best, along with a dashboard to track your experients

(as subscriber you get access for FREE to my all resources)

✅ 1 to 3 bite-sized case studies to grow your saas

✅ 1 to 3 curated resources from top-notch experts

[bite-sized case studies]

ACTIVATION

1) Give more of your product to get feedback of your best users

Twitter tweet

 Growth tactic by Pierre de Wulf

COMMUNICATION

2) Appeal to emotions

Growth tactic by Andrea Bosoni

ACQUISITION

3) do things that don’t scale

Growth tactic by Eli Rubel

ACQUISITION

4) piece of advice

Enjoyed this conversation on reddit, here is the TL;DR

• distribution is more important than the product

• a good product will most likely fail if no one knows about it.

• start really small, you will think big later.

• solve a goddamn problem and people will come

read the post here.

🛠 TOOL OF THE WEEK

This indiehacker built this cool tool with real time stats (suchs us most users) for subreddits.

If reddit is one of the channels worth give it a look

r/SaaS

✅ 1 to 3 bite-sized case studies to grow your saas

✅ 1 to 3 curated resources from top-notch experts

[bite-sized case studies]

PRICING

1) pricing & business models

One of the most interesting growth levers you can experiment with is pricing.
It has an immediate impact on your bottom line and cashflow.

But, you need to make it work with your business model 

This week I talked with a founder who explained he decided to remove monthly plans and have only annual. This is because some users will use their product occasionally and turn on the subscription only when they needed (just one or two times in a year)

He said to me: “I’m not interested in serving this customers, so I switch all my plans to annual”.

Now the focus is on the right place.

You can do this in many ways. See how Jason did it for his hosting company:

Twitter tweet

 Growth tactic by Jason Cohen & Steven Cohn

RETENTION

2) friendly reminder of what monthly churn rates cost you in revenue each year:

Growth tactic by dirk salhmer

BUSINESS MODELS

3) rephonic’s playbook

growth tactic by james potter

ACQUISITION

4) round of experts

seems legit.

I’ve had similar success with this kind of approach.

growth tactic by nxusnetwork

🛠 TOOL OF THE WEEK

I recently started doing some customer interviews and found this awesome tool for recording, taking notes and getting AI summaries.

It also shows the speaking time during the calls, an smart and subtle way to make shut the f*up! 😇

free plan is super generous and more than enough for most cases.

✅ 1 to 3 bite-sized case studies to grow your saas

✅ 1 to 3 curated resources from top-notch experts

[bite-sized case studies]

GROWTH

1) growth teams and their focus

The first growth team and scaled teams are not the same.

If growth teams were superheroes, the first team would be Batman, constantly improvising in the heat of battle, while scaled teams are more like Iron Man—still adaptable but with way more tech and resources at their disposal.

The first growth team is purely an experimentation team—nothing more.

- They don't own any surface areas.
- They focus on underperforming areas to drive business performance.
- They can change metrics mid-week.
- Their process is exclusively anchored in experimentation.
- They operate by seeking forgiveness, not permission.

This ‘Growth team as firefighters’ approach often makes them one of the highest-leverage groups in the organization. This team typically includes a PM, one or two engineers, and a data person.

In contrast, a scaled team:

- Has pods centered around growth metrics: acquisition, activation, monetization, and retention.
- Owns specific surfaces.
- Experiments but stays bound to their pod’s metric.
- Succeeds through integration and influence within the organization.
- Owns self-serve experiences and revenue.

These growth pods usually consist of a PM with a 1:7 engineer ratio, along with design and data resources, plus dedicated marketing resources where applicable.

Growth tactic by Elena Verna

GROWTH

2) growth as engineering

hey saas folks! 👋

we're cooking up something new here:

→ we see growth as an engineering problem (because, well, it is)
→ we've got a team of software engineers, data science, and biz savvy people
→ we're hungry (for success, but also literally - we work through lunch)

we're itching to chat with:

1) saas scale-ups with all the fancy analytics, events, and metrics in place, but struggling to turn those numbers into cold, hard cash

2) saas up-and-comers who know they need all that data stuff but haven't quite figured out how to set it up yet

no sales pitch, just pure problem-solving fun.

curious? shoot me a message and let's talk.

reply to this email or connect with me on linkedin

FOUNDERS

3) founder mode

Last week, paul graham released a new piece about founders mode vs managers mode.

worth reading.

worth reflecting on it.

read the full article

ACQUISITION

4) Which bootstrapped SaaS companies are best at SEO?

Tim Soulo and Ryan Law had to trawl through many thousands of SaaS companies and pull data from multiple sources to answer this question.

...which resulted in a pretty interesting chart you can see below.

Why "bootstrapped" though?

Well, because bootstraped companies don't have millions of dollars and hundreds of employees to throw at the problem of growing their search traffic.

So each company on this list is a great target to study and learn from!

Growth tactic by Tim Soulo

79+ SaaS retention techniques

Todays resource is bring to you by Optiblack

📬 SUGGESTION BOX

✅ 1 to 3 bite-sized case studies to grow your SaaS

✅ 1 to 3 curated resources from top-notch experts

[Bite-sized case studies]

RETENTION

1) Reducing churn by just 25% can lead to a growth in profit by as much as 85%

Let’s walk through it:

→ Let's assume that your business currently has 1,000 customers and each customer spends $100 per month, resulting in $100,000 MRR.

1,000 X $100 = $100,000 monthly revenue

Reducing churn by 25%, you will retain an additional 250 customers each month.

Assuming each customer has an average lifetime value of $1,200, the total additional revenue you can generate from these retained customers each year would be $3.6M

250 customers/month x 12 months/year x $1,200/customer = $3.6M

RESULT: Reducing churn by 25% has the potential to increase your annual revenue by $3.6 million!

While oversimplified, this example highlights the significance of churn mitigation in today's landscape.

✅ Prioritize customer success by offering personalized support and tailored solutions to build trust and foster a long-lasting relationship.

✅ Monitor customer behavior to identify early signs of dissatisfaction or disengagement and intervene early.

✅ Provide flexible pricing and plans that allow customers to scale up or down as needed.

✅ Offer ongoing training and education to empower customers and strengthen the partnership

✅ Seek and encourage customer feedback. Take action on their input to identify areas for improvement to address immediately.

 Growth tactic by Evan Hughes

ACTIVATION

2) Make onboarding your top priority

• Week 1 retention: Can you get your users to use your product more than once?

• Mid-term retention (weeks 2-4): Can you establish any pattern of usage?

• Long-term retention (weeks 4+): How does your product become an indispensable tool?

Most companies put more effort into improving long-term retention—but it turns out that improving early retention through better onboarding cascades into the rest of your customer life cycle, creating ongoing retention gains.

Dan’s efforts to improve the onboarding experience at HubSpot’s now-defunct Sidekick product drove up first-week retention by nearly 15%. What’s more interesting, though, is that those effects continued indefinitely. At week 12, those initial improvements had boosted retention from roughly 15% to over 25%—an improvement of over 60%.

So how can you improve your onboarding and see similar results in your own SaaS? Margaret Kelsey over at Appcues lists some best practices:

✅ Know your customers. Understand the job customers are “hiring your product” for, and frame your onboarding around achieving that success.

✅ Identify your aha moment, and get users there fast.

✅ Map out and benchmark the user journey. Design a path to guide them through key features that help them achieve their goal.

✅ Continue educating users, even after onboarding. Provide tips, training, and education so customers get the most out of the product.

Growth tactic by Dan Wolchonok & Margaret Kelsey via paddle.

RETENTION & REVENUE

3) Closing the feedback loop

– How should you respond when customers request a feature?

My suggestion is to talk with your customers, and this is a great excuse for doing so. Plus, your customer feels heard, which encourages them to offer more feedback in the future.

But don’t stop there.

Once the feature is developed, reach out to the customer who requested it to tell them about its release.

Now your customers are participating in the roadmap, and most importantly, they are aware of it!

From there, you can grant them beta access to those features and try to get additional feedback from them.

Growth tactic by Mariano Martene

Posthog Handbook

The PostHog Handbook is like an open playbook. It gives you a peek into how they work, make decisions, and grow the team.

Whether you're curious about their culture, product development, or just want to know how they roll day-to-day, this handbook has the inside scoop.

Check growth & marketing sections

🛠 TOOL OF THE WEEK

I just learned that DuckDuckGo has made the most popular LLM models available for free and with privacy. Really useful.

PS: Great comeback, don’t you think? Interesting repositioning idea, at least.

📬 SUGGESTION BOX

✅ 1 to 3 bite-sized case studies to grow your SaaS

✅ 1 to 3 curated resources from top-notch experts

[Bite-sized case studies]

PRICING / ACQUISITION

1) Hike pricing strategy while driving urgency

A 'Price Hike' strategy is a simple yet brilliant approach to drive urgency and reward early birds.

Start with a lower price point and increase it incrementally after every few sales.

But the best part is how.

Here's how Steph Smith did this with her Internet Pipes course:

→ Price started at $30,
→ Price hike of $20 for every 20 sales
→ Price currently at $310

For a total of 607 sales! (and climbing fast)

It makes it feel like you need to get it now, or else you'll miss a huge opportunity. It works also for testing your pricing and build some authority on the process. Brilliant 👏
 

Growth tactic by Steph Smith

ACQUISITION

2) Warm users before emailing them -aka Pretargeting

You spent hours building email lists for cold outreach, wouldn't it make sense to make good use of this?

They’re your ICP after all.

The idea is to warm prospects up to your product before sending the cold emails.

You can upload your list of emails and create Custom Audiences for Facebook, X and Linkedin.

Be careful with ad fatigue, What has worked best for me is:

1) Free Lead Magnets (valuable content)
2) Consumable & actionable content (short format / social selling)
3) Memes (no kidding🤷‍♂️)

Bonus: Try experimenting with lookalike audiences from your best email lists.

EXPANSION

3) Proof that you can build a $1M saas in ANY category

Bonus: check the comments (link below) for a list of 50 vertical SaaS

This is not a growth tactic, but it will serve as an introduction to the ‘Resource’ that you will find below in this newsletter.

In this post, you will find a collection of 50 vertical SaaS. They all did the same:

• Identify an underserved market segment.

• Examine where current solutions fall short and develop a product specifically designed for that target audience.

• Avoid wasting resources on recreating standard features (such as billing, subscription management, or CRM)

But most of all, they….

→ went like crazy on addressing unique challenges within their chosen market.

Growth tactic by Pat Walls

The Vertical SaaS Knowledge Project

This is a long read from a VC that focuses exclusively on vertical SaaS.

It’s full of case studies and explains the way they have grown many vertical SaaS by expanding into niche market and through the value chain.

Super interesting reading and might give you new ideas on how to grow your company 🧠.

Learn how to win your category, expand your offerings, and extend through the value chain with strategic insights and practical examples

Vertical and SMB SaaS aren’t just great businesses; they can be incredible platforms that can achieve a high market share percentage, and enjoy network effects.

1) Win the Category:

• Picking Your Market

• Control Points 2.0

• Truths About Vertical SaaS

2) Expand Offerings:

• Multi-Product Opportunity

• Multi-Product Getting Started

• Payments

• Payroll

• Insurance

3) Extend through the value chain:

• Patterns of Extension

• Supplier Extensions

• Employee Extensions

• Consumer Extensions

• Marketplace Take Rates

• Industry Transformation

By David Yuan 

🛠 TOOL OF THE WEEK

If you're a founder or do growth, you likely spend a lot of time working with calculations, forecasts, and models.

These models are essential as they provide a playground to interact with and imagine scenarios.

Typically, this work is done on spreadsheets, but they can be messy, hard to understand, and not everyone can follow them easily. Until now….

Enter Decipad. The tool that will change the way you present numbers. Think of it as a note-taking app, similar to Notion, but with real-time calculations.

It's something I've been craving for a long time, and I just got into my hands to begin playing with it, and it feels quite good! I'm confident you'll love it too.

📬 SUGGESTION BOX

✅ 1 to 3 bite-sized case studies to grow your SaaS

✅ 1 to 3 curated resources from top-notch experts

[Bite-sized case studies]

REFERRAL

1) Reduce up to 30% of your churn with a cancellation Flow

Implementing a cancellation flow could be one of your fastest ways to reduce your churn and improve your product.

It’s a combination of retention tactics (many of which I shared in this newsletter) that will allow you:

• Avoid or deflect cancellations → compound effect on $MRR

• Gather valuable feedback → build a better product

Usually triggered by users clicking a “Cancel Subscription” button.

All large tech companies have their own cancellation flows. Netflix, Amazon Prime, Spotify, Adobe, LinkedIn, Canva, Miro etc.

I’ve included some flows at the end (see Resources section) for you to get inspired in case you want to do it yourself.

Often, engineering teams are better focused on building your product. If that’s your case, I've got good news for your:

I can implement this for your SaaS in exchange for a little feedback. 

Just send me an email at mariano@saas-hq.com with the subject “Cancellation Flow” and I’ll send you more info.

METRICS

2) All your SaaS metrics connected across layers

I often see a lot of visuals about SaaS metrics. But this one nailed. Either you’re the founder or in growth, you need to work and connect all the layers at the same time.

Connect the dots

Growth tactic by Toni Hohlbein 

FEEDBACK

3) Talk to your customers

They tell you to talk to your customers but no one tells you that unfortunately most of your customers are unresponsive.

In my experience I get the best results by keeping it simple like if you’re writing a message to a friend.

One word subject line. A couple of sentences. One ask.

Most people want to be helpful as long as you don’t ask them to read and reply to a wall of text with lots of questions.

Growth tactic by Andrea Bosoni

Top Cancellation Flow Examples

Breakdown of top cancellation flows that B2B and B2C companies are using. Free & ungated.

A great cancelation flow can supercharge your retention.

Resource by Aakash Gupta

📬 SUGGESTION BOX

✅ 1 to 3 bite-sized case studies to grow your SaaS

✅ 1 to 3 curated resources from top-notch experts

[Bite-sized case studies]

SEO

1) Find most of the question-based searches done to show your site in the SERPs.

Twitter tweet

Growth tactic by Ross Stevens

SALES

2) Stop losing revenue growth to poor sales incentive plans.

Stop losing revenue growth to poor sales incentive plans.

The best salespeople in the world are motivated by money.

They don't hide from this fact, they embrace it.

They seek to sell valuable solutions to big problems.

They seek high earning potential and recognition.

They seek a brand and product that delivers on its promise.

They seek a team with shared values and culture.

Most importantly, they seek uncapped financial rewards.

A tiered commission structure is the best way to incentivize salespeople.

The concept is simple...

The higher your quota attainment, the higher your payout rate.

This changes the game from hitting or missing quota...

To a game of salespeople working their way up a monthly ladder of money.

This game breaks their achievements down into smaller buckets.

Each bucket unlocks more income, keeping them consistently motivated.

But Collin, how do you prevent reps from sandbagging deals?

(keep reading)

Growth tactic by Collin Cadmus

RETENTION

3) If you’re in PLG, this is the most important survey you can send to your customers.

If you’re in PLG, this is the most important survey you can send to your customers.

At Rows.com, our North Star product metric is Power Workspaces (3DL7): These are the number of workspaces (accounts) that use the product 3 days or more in the previous 7 days.

We pick this metric because:

■ As a productivity product, we expect our customers to use Rows multiple times a week.

■ It provides a more accurate reflection of engagement than Weekly Active Users (WAUs), being less affected by product launches, company news, or re-engagement campaigns.

■ It’s a leading indicator for ARR: more power workspaces means more people are using the product heavily, are likely happy with the product, more likely to hit the limits of the free plan and upgrade.

■ It sets a high standard.

For all these reasons, Power workspaces should always go up. When they don’t, we want to understand why.

That’s why every Monday we send a lost power workspace survey.

An email to people who were power users 2 weeks ago, but lost that ‘status’ last week, narrowed down to (non-repeated) people who went from +2 days active in the previous weeks to 0 or 1 day active in the last week.

After many iterations I find that plain-text, succinct emails works best.

There’s no link to a form, there’s no brand design, just a personal email asking for feedback. All of the responses go to my inbox, and I respond to every one of them.

I get a 3-5% response rate in the emails, and they are all incredible helpful.

Some people report bugs that we were unaware about, others give feedback about specific features we’re missing, and a few tell us that they are using the product happily but had a down week or an infrequent use case.

The best part is that the feedback comes from people who really gave the product a hard try.

They use(d) it for at least 3 days in a specific week, so we’re getting to hear from those who have a problem to solve in Rows, and who are likely to stay or come back if we do a few more things right.

I also find this feedback extremely motivating for our team, allowing us to directly address specific reasons for losing accounts and potentially win them back.

Getting anyone to reply to your surveys and getting quality customer feedback is always frustrating. With the Lost Power Workspace survey we’re finding a consistent, high-quality channel to hear from the dormant users, find commonalities between them, and get better faster.

Growth tactic by Henrique Cruz

REVENUE

4) Value first, then credit card

Something to consider about #1, is that not every product is optimised by taking payment methods before a trial.

To a certain extent, the entire model behind Google Meets is the opposite.

They’ll let you create a meeting with almost no friction, and then when your about to hit your usage cap, you’ll be able to start a trial from within the call.

Growth tactic by UX Bites

🛠 TOOL OF THE WEEK

I recently started doing some customer interviews for a new SaaS and found this awesome tool for recording, taking notes and getting AI summaries.

It also shows the speaking time during the calls, which was really helpful to keep my mouth shut 😇

free plan is super generous and more than enough for most cases.

📬 SUGGESTION BOX

✅ 1 to 3 bite-sized case studies to grow your SaaS

✅ 1 to 3 curated resources from top-notch experts

[Bite-sized case studies]

REVENUE

1) Doing what you did in your early stage phase for too long will kill 💀 your startup.

In the early stage, you fuel hyper through acquisition.
You rock a low CAC Payback and reinvest the $ in more growth.

With scale, your ARR composition changes.Most of the ARR comes from existing customers.

example:

ARR = $100M ($50M New, $50M Existing)

To maintain a 3X growth ($300M) on this composition through acquisition, you need to 5X your New ARR ($250M).

It’s not doable, especially while maintaining a low CAC Payback.

Hence, relying mainly on acquisition is no longer a viable option.

What to do?

The game has changed.

It’s about monetizing and expanding ($) your base (NRR / GRR).
AND maintaining the efficient acquisition engine.
You have to do both.

How do you expand ($) your base? More value!

The second product add-ons, new services, and additional monetization layers.

Value! Value! Value!

It’s a mindset and a strategy shift.
People tend to keep doing what’s working.
But in this case, your startup will stagnate if the switch is made too late.

Growth tactic by Eugene Segal

ACTIVATION

2) Try before buy

Love to see Grammarly implementing “try before buy” for their premium suggestions. It's such a smart move!

1️⃣ It tickles my curiosity, and I really want to tap it to see the correction. Especially the sneak peek at the bottom left corner.

2️⃣ Three free usages every 𝗘𝗩𝗘𝗥𝗬 𝗗𝗔𝗬. Not every month, or capped at 10 total. 3 every day. This costs them nothing but quickly builds the habit loop. Ideal Grammarly usage frequence is daily, and they continue pushing for that.

3️⃣ Instant gratification once I click it, I implement their corrections in 99% of the cases.

Growth tactic by Dani Pavlu

ACTIVATION

3) Top 5 activation mistakes you're probably making – and what to do about them.

⏱️ It doesn't happen fast enough.

👉 What to do: time-bound your activation metric.

We care about activation as a leading indicator of future outcomes.

Speed matters: the faster you know whether a user has activated, the faster you can get a readout on growth experiments and marketing channels.

🌈 Your expectations are too high.

👉 What to do: plan for a 20-40% activation rate. Adjust your business case accordingly.

With PLG, you'll pull in lower intent users who are self-educating on your product, but aren't ready to buy. 40-60% of new sign-ups never return to the product on a second day.

Lenny's benchmarks show a 25% median activation for prosumer SaaS and 33% for enterprise SaaS. Plan for it.

📺 You're not connecting activation with marketing.

👉 What to do: segment your activation rates by marketing source, then focus on improving this metric.

The biggest influencer on your activation rate isn't your growth team. It's your marketing team.

You'll want to measure activation by marketing source. Bonus points if activated sign-up volume is the top KPI of the marketing team.

🔮 Activation isn't predictive.

👉 What to do: measure whether improvements in activation flow-through to business outcomes. If they don't, change the metric.

Activation isn't the goal. It's the leading indicator of the goal.

Conversion, $$, retention, PQLs, etc. -- that's what you really care about. Your growth team might be laser-focused on improving activation only to find out that all of their work didn't improve business outcomes.

📏 It's one-size-fits-all.

👉 What to do: as you scale, start to segment users and personalize activation paths to different audiences.

Not all of your users are trying to achieve the same thing. So why do you push them down the same onboarding path?

Folks often focus on simplifying onboarding, reducing friction, etc., but can't crack the code on improving their activation rate. The problem: you shouldn't have only had one definition of activation.

Growth tactic by Kyle Poyar

+25 SaaS Onboarding Flows

The people from Optiblack have reviewed onboarding flows of the top SaaS products.
 
They created this Miro board to help you understand how leading SaaS companies convert faster and to help you match the common patterns in onboarding.

📬 SUGGESTION BOX

✅ 1 to 3 bite-sized case studies to grow your SaaS

✅ 1 to 3 curated resources from top-notch experts

[Bite-sized case studies]

ACQUISITION

1) Cold Email playbook

(it's simpler than you think.)

What REALLY matters is:

• The name of the email comes from
• The offer in the email is strong
• The email lands in the primary

Are you ready for it?

Email 1:

Hey {{FirstName}} -

You look great today.

I'm building an all-in-one platform to create business cases, call follow-ups, and mutual action plans for your buyers.

Open to giving feedback?

Email 2:

or... feel free to tell me to pound sand :D

I call this the ONE-TWO EMAIL PUNCH.
 

Yes. It's 2 emails.
Yes. My second email is 1 line.
Yes. It's fully automated.

If they don't respond in 2 emails, they 99% won't respond to 3,4,5,6,7,8, etc. emails.

Promise.

Now go have fun.

Growth tactic by Andy Mewborn

REVENUE

2) The ARR Waterfall

If you ask me, there are way too many fancy-schmancy SaaS Metrics 🥴 

Let’s get back to BASICS, shall we?

Everything starts with the ARR Waterfall.

All you need to do is answer four simple questions: 👇

#1. What was your ARR at the beginning of last year?
#2. How much did you book from NEW CUSTOMERS?
#3. How much from existing customers (UPSELLS & EXPANSIONS)?
#4. How much did you lose (CHURN)?
#5 (calculated): Ending ARR, equals #1 + #2 + #3 - #4

Voilà — 4 Basic SaaS Metrics:

GROWTH: comparing #5 w/ #1
NRR: comparing [#5 minus #2] w/ #1
GRR: comparing [#1 minus #4] w/ #1
% UPSELLS: comparing #2 w/ #3

It really is that simple.

But doesn’t everybody do this already?!

Not really.

When I used to ask people for their NRR and GRR for the Pacific Crest SaaS Survey, too often I got odd or just plain wrong answers.

Eventually, I stopped asking for the metrics and instead had them fill in the Waterfall.

The data got much better!

And don’t worry…. when some Wisenheimer 🧐 asks you for one of those fancy metrics, you’ll be ready…

Because the compound metrics worth their salt are all derived from the basic ones.

* Note that for the waterfall, bookings and churn should always be answered in ARR terms. For more details and examples check out the SaaS Metrics Standards Board site (google it).

Growth tactic by David Spitz

3) Mapping the user journey from A to $$$

Every business needs to do this exercise

Create a FigJam/Miro file, and working left to right:

1. Where do people hear about us?

2. What are the steps to a conversion?

3. How does this conversion turn into $$$?

   Then, left to right, close the loops:

4. How do we increase conversions?

5. How can we catch people who drop?

6. How can we provide additional value?

   Then decide what and how to track:

7. Add stickers for Events (Segment)

8. Attribute Lifecycle Stages (HubSpot)

   Finally:

9. If you have any questions/doubts, add a note.

10. Repeat every 6 months ♻️

This will set a framework for Growth.

Use it to:

• Improve the user experience

• Visualize new experimentations

• Decide what to automate and how

• Measure effectiveness of channels

• Understand how to introduce new channels

Bonus tips:

→ Once everything is mapped, go through it yourself
→ Map how it happened for your best customers
→ Keep the number of events tracked to <10
→ Look for inconsistencies in the journey
→ Create content for different stages

Growth tactic By Maxim Poulsen

🛠 TOOL OF THE WEEK

Distribute.so allows you to create one-pagers for your prospects 10x faster. Great for creating micro-sites and capturing leads.

📬 SUGGESTION BOX

✅ 1 to 3 bite-sized case studies to grow your SaaS

✅ 1 to 3 curated resources from top-notch experts

[Bite-sized case studies]

PRODUCT VALIDATION

1) Don’t ask for feedback, ask for money.

If I had to share one of the most important lessons I learnt as a first-time founder, this would be it:

Don’t ask for feedback on your idea or business. Ask for money.

When I started my clothing brand almost two years ago, I asked people for feedback. And guess what, it was overwhelmingly positive. Guess how many of those I talked to bought when I launched? Zero.

The ones who bought didn’t talk — they acted.

Asking for feedback makes you feel good. Asking for money tells you the truth.

The best feedback is cash in your pocket.

Growth tactic by Clémence Lepers

ACQUISITION

2) Cold outreach: Keep it simple

Twitter tweet

Growth tactic By Jeff Weinstein (product at @stripe)

RETENTION

3) Implement a ‘Lost Reason’ in the CRM

There is so much information that is lost over time in a sales org — sales reps leave, leadership turnover, data isn’t tracked in the CRM and we “forget” what happened 3 quarters ago.

To combat this, we recommend implementing a “Lost Reason” field on your opportunities.

This is a mandatory field that has to be filled out in order to disposition a deal as “lost” and requires two things:

1) a dropdown with a narrow group of defined options
2) an open text field for additional detail. 

For example, you might select “Product Features” and your note might read “Ability to [Insert Need] on par with [Competitor X]”

The more specific, the better!

Growth tactic by Liz Christo

SaaS KPI Dashboard
(Google Sheets)

Taking the popular KPI dashboard for early-stage SaaS startups from Christoph Janz, transferring it to GSheets, and giving it a fresh new look in the style of ChartMogul.

Get the new version by Dirk Sahlmer from saas.wtf

📬 SUGGESTION BOX

✅ 1 to 3 bite-sized case studies to grow your SaaS

✅ 1 to 3 curated resources from top-notch experts

[Bite-sized case studies]

1) Turn your 404 into a call-to-action

Ever hit a "page not found" error and felt like you've fallen off the map?

Well, you can transform that moment of confusion for your users into an opportunity for creativity and include a CTA Instead of reaching a dead-end, "404 error pages" aren't just about telling you something's gone wrong; they can also offer a new direction. Cool, right?

Twitter tweet

Growth tactic By Rikvk01

2) NPS is a garbage metric

NPS asks a hypothetical question: "Would you recommend...?" This might not reflect the actual user experience. You can love a product, and even recommend it but hate individual features about it.

Use CES instead, Customer Effort Score asks about a specific event: "How easy was it to...?" This focuses on concrete interactions.

Benefits of CES:

• Targeted feedback: You get insights into specific features, not just overall product sentiment.

• Actionable data: You can compare CES scores across features and user segments to identify areas for improvement.

• Clear picture: High/low CES scores reveal user sentiment towards a feature (love/hate it or indifferent).

How to use CES:

• Ask right after a successful user interaction with a particular feature.

• Avoid interrupting user flow.

• Limit CES prompts (e.g., once per 30 days/user).

• Make it optional and easy to dismiss.

Analyze CES data by user type (free vs. trial vs. customer), demographics (ICPs), and geography.

CES offers more specific and actionable user feedback compared to NPS.

Growth tactic by Leah Tharin

3) Every SaaS founder should adopt the “3 - 6 rule”:

If you're building your new SaaS but not seeing results, this is a simple rule of thumb to keep in mind:

→ If you don’t have any customer interest after 3 months, move on.

→ If you don’t have any paying customers after 6 months, move on.

What do you think?

Growth tactic by Mariano Martene

Google Ads 116 Growth Tactics

Jetmetrics.io collected various tactics to improve your Google Ads in one Notion database and segmented it by:

→ confidence in result
→ costs
→ results horizon
→ impact on sales
→ 12 actionable metrics

🛠 TOOL OF THE WEEK

Beehiiv

These stories are presented thanks to beehiiv, an all-in-one newsletter suite built by the early Morning Brew team.

Fully equipped with built-in growth and monetization tools, no code website and newsletter builder, and best-in-class analytics that actually move the needle.

The top newsletters in the world are built on beehiiv, and yours can be too. It's the most affordable option in the market, and you can try it for free — no credit card required.

Get started →

📬 SUGGESTION BOX

✅ 1 to 3 bite-sized case studies to grow your SaaS

✅ 1 to 3 curated resources from top-notch experts

[Bite-sized case studies]

POSITIONING

1) B2B Positioning evolves over time

Consumer products rarely shift positioning, where positioning shifts are expected and normal for B2B products. As a result, some of the key concepts related to positioning consumer products are completely irrelevant for B2B products.

At a high level: …..

1️⃣ We need to expect our positioning to change over time and have processes for reviewing and adjusting it.

A structured process is needed to do positioning because you will have to do it more than once. I use my process, but any process you believe works is 1000 times better than no process.

2️⃣ We need regularly scheduled positioning check-ins

When I was working in-house, we would have a positioning check every six months and would also call an emergency check if something big happened (e.g., a new competitor in the space, an acquisition, a new big product release, etc.).

3️⃣ We need a process for how downstream changes will happen when there is a positioning change.

This will include updating the sales pitch and messaging and any associated work to make those changes.

Growth tactic by April Dunford (read her full post on this topic if you want to learn more).

 

REVENUE & RETENTION

2) High growth companies are getting killed by their churn, and they're not noticing it.

Nobody talks about this.

High growth companies are getting killed by their churn, and they're not noticing it.

Here's how:

Most b2b customers churn year 2.
Which won't show up in the results until year 3.

This means that the churn of one year's new business will not be visible in the results until 2 years later.

-With me so far?

High growth companies tend to have a significant increase in new business every year.

This means that your churn is disproportionally taken into account to the increased revenue of that year.

A simplified example:

Year 1 renewal:

New business added: 100 000 ARR on 10 customers.
Total ARR: 100 000.
Churn: 0 ARR on 0 customers.

Year 2 renewal:

New business added: 300 000 ARR on 30 customers
Total ARR: 400 000.
Churn: 30 000 ARR on 3 customers. Counts as 7.5% but is actually 30% of the customers acquired before year 1 renewal.

This is where it gets interesting.

What ends up happening is that you think you're losing 7.5% annually, which seems manageable. But actually, you're losing 30% of your acquired customers each year, a rate that's alarmingly high.

As long as you keep growing rapidly year after year, it will be hard to spot this.

But as soon as your growth stagnates, this effect will be seen in everything, everywhere, all at once.

Suddenly, it's clear that churn isn't just a small issue -- it's been a significant problem all along.

But then it will be too late.

So how do companies get around this?

1. Be aware of this "lagging churn" effect.
2. Prioritise retaining customers over acquiring new ones
3. Scrutinise the customers you bring in early. Are they the right fit? Will they get value from the product? Will they stay? Will they be high or low maintenance?

And take this seriously. I've seen so many companies fall into this trap. Usually around year 5-6 is when the effects really get overbearing.

Growth post by Johan Nilsson

ACQUISITION

3) Start every cold email with something about your prospects.

Be aware of your competition when cold emailing prospects.

This is how most cold emails begin...

• 🚫 “I was hoping…”

• 🚫 “My name is…”

• 🚫 “I hope this email finds you…”

• 🚫 “I was reaching out because…”

• 🚫 “I was following up…”

• 🚫 “I can imagine…”

The salesperson is the key.

Use the opposite approach by opening your emails with:

• ✅ “Your _____”

• ✅ “What you _____”

• ✅ “Love your _____”

• ✅ “_____ was great…”

• ✅ “Does your _____”

• ✅ “Saw that _____”

Growth tactic by Jason Bay

Unlock the full potential of your workday with cutting-edge AI strategies and actionable insights, empowering you to achieve unparalleled excellence in the future of work. Download the free guide today!

📬 SUGGESTION BOX

✅ 1 to 3 bite-sized case studies to grow your SaaS

✅ 1 to 3 curated resources from top-notch experts

[Bite-sized case studies]

PRICING

1) Canva with unique pricing offers

Canva came up with this 1 day pass for 🇮🇳 Indian market.

Which makes a lot of sense, and seems obvious now but let’s admit it: usually not a default option.

This time-based pricing strategy makes you wonder if there are other strategies that can unlock revenue for your SaaS.

1 day pass

Explore other freemiums pricing at the end of this email (Free Resource section)

Growth tactic by Deepak Gopalakrishnan

ACTIVATION

2) Beehiiv wants to sponsor your newsletter

First of all, big news! I team up with Katarina to launch a new newsletter: Curated in SaaS (yeap a second one 🎉).

As soon as I created the newsletter on my email platform beehiiv I received an instant sponsor offer:

Sponsor offer for a recently created newsletter

Why is this a good tactic?

1/ Encourage the creator to take action with a time-limited opportunity ⏱

2/ Offer economic incentive 💸

3/ Drive awareness for the beehiiv ads network (sponsors) 📣

This is a example from beehiiv to activate their newsletter creators while introducing their features.

PS: Join Curated in SaaS and cut through the noise with 5-7 posts of actionable, valuable, SaaS-related posts. Biweekly.

BRAND AWARENESS

3) Brand building is the new link-building

Citations from high-authority sites establish your brand as a trusted source, boosting SEO organically. Anchor text links can be helpful, but focus on quality content that earns citations naturally.

Guest posts on Low-traffic sites offer minimal benefit

Shift your strategy towards activities that build long-term brand awareness and trust

Growth tactic by Eli Schwartz

How to Pick the Right Freemium Strategy for your SaaS

A framework to determine the right free model for every product.

This post has two parts:

• First, we’ll navigate the Freemium Decision Tree to clarify the conditions that make each free model suitable for a given product.
  

• Next, we’ll dig into three specific examples (Snowflake, Zoom, and Notion) to highlight the tradeoffs companies have had to make in real life to optimize their freemium strategy.

🛠 TOOL OF THE WEEK

I recently came across fillout, a form creation tool that truly impressed me with its user-friendly and intuitive interface.

With way better pricing than typeform and more free options than tally it has become part of our no-code tool stack.

📬 SUGGESTION BOX

✅ 1 to 3 bite-sized case studies to grow your SaaS

✅ 1 to 3 curated resources from top-notch experts

[Bite-sized case studies]

ACQUISITION & REFERRAL

1) Showcase testimonials for each persona.

Ahrefs uses a widget that displays testimonials based on buyer personas.

Each of them addresses a problem or highlights a feature/solution that matters to that role.

They also made sure to feature recognized names in each category.

Do the same in three simple steps:

1. Identify Key Personas: Start by identifying the primary personas or categories of your user base.

2. Collect Testimonials: Gather testimonials from users in each persona category. Ensure that these testimonials highlight the unique benefits and features relevant to that specific group.

3. Implement: Develop a widget or feature on your website that can detect or ask the user's persona. Based on this information, display the relevant testimonials.

Growth tactic by Mariano Martene

ACTIVATION

2) Not all friction is bad

If you want to increase your product's activation, you have to understand this:

Getting rid of all friction is a BAD thing.

Removing every onboarding question, guided product action, or additional step just so that users land in the product a little bit quicker is NOT the way to go.

Yes, time to value is critical.

And yes, you want to get them inside your product and run free as quickly as possible.

But.

And this is a big BUT.

You need to understand 2 things:

1. Why different users sign up. (What they're trying to solve)

2. What they need to do in the product to achieve that goal.

Most of the time, users will need a little bit of product hand-holding to successfully find and do what they need to.

A little bit of friction, in the beginning, can pave the way for a seamless path towards activation (which is them experiencing the value they were hoping for)

Growth tactic by Yaakov Carno

RETENTION

3) The Best Audiences to Retarget

Retargeting is an incredible way to do 3 things:

→ Increase your chances to sign
→ Improve your brand image
→ Remind you exist

Each step of your sales funnel can be improved.

As with everything in marketing, your goals are to:

• Be understood: use clear messaging, so your target client understands how you can help them.

• Be relevant: segment your audiences by need to make this messaging even more efficient according to each audience segment.

• Be trusted: show use cases, success stories, your expertise, and your positioning, to appear both trustworthy and accessible.

• Be remembered: have a strong positioning and be present along your target customers' journey so they remember and choose you.

Don't try to change your target customers' world. Try to help them as much as you can along their journey.

Educating and helping actually sell more than... selling.

Growth tactic by Gaspard Pastural

SEO Checklist

Clémence Lepers has spent over 5 hours creating this massive SEO resource for founders and marketers

The checklist will show you all the quick-wins you can implement right now to generate — and convert — more traffic from Google.

Inside, you will be able to look at 104 critical SEO checkpoints:

✔️ How to laser-focus on customers
✔️ Performing in-depth keyword research
✔️ Copywriting techniques (with examples)
✔️ On-page SEO & UX best practices
✔️ Technical optimization

🛠 TOOL OF THE WEEK

beehiiv is the tool that I use to run this newsletter. It’s different because it has a GROWTH engine embedded into the platform.

It’s a marketplace that allows you to buy or sell subscribers (via referrals).

This means it’s:

→ A new channel of acquisition.

→ A new channel of monetization.

Give it a try, it’s hard to find new good performing channels!

📬 SUGGESTION BOX

✅ 1 to 3 bite-sized case studies to grow your SaaS

✅ 1 to 3 curated resources from top-notch experts

[Bite-sized case studies]

GROWTH

1) Boost your conversions with gamification

Gamification can also work for B2B SaaS products.

The more you reward your users, the more likely they are to stay.

Let’s see an example:

ProdPad's free trial starts standard, but users can earn more time by completing the onboarding tasks and key product actions like creating a roadmap, inviting teammates, or watching tutorials.

Create incentives and lead users toward the aha-moment 🥕

This gamified approach, with progress bars, virtual badges, and extended trials, boosts user engagement, product understanding, and ultimately, conversion rates to paid customers.

Notion offers credits to extend the trial period.

Activation is just one area for gamification, but a great one to get you started.

Leave a comment if you know other good example of gamification in SaaS (could be yours!)

Growth tactic by Mariano Martene

ACQUISITION | PAID ADS

2) How to steal the spotlight from your competitors on Google Ads.

1. Identify competitor URLs

2. Go to Audience manager in Google Ads and create a custom audience

3. Select: People who browse websites similar to…

4. Add your competitor URLs

5. Tailor your ads to match their audience's interests with a better offer.

You can use this for direct competitors or to "steal" audience from companies in the same industry.

Growth tactic by Estéfano Oliveira

ATTRIBUTION

3) Most marketers are blind about their attribution

Understanding where your users come from can be a real challenge.

Especially in early-stage startups, when the tracking stack is lighter and measurement methods are less developed than in scale-ups.

But in any case, tracking does not tell you everything. A user from an “organic” source can actually come from word of mouth, a branding campaign, or a mix of many other touchpoints.

Last-click models (the most used when it comes to attribution) also introduced some biases in understanding attribution: they tend to overestimate the importance of bottom-funnel channels (like SEA) over top-funnel channels (like an influencer campaign).

This situation can influence you to cut channels that actually work but are not properly represented in your attribution mix.

Customer Journey is never linear

So, how to improve this attribution blindness?

→ Ask your users how they heard about you 💬

💌 During the onboarding flow, or through an email or push notification, send a survey.

Bonus point: allow multiple answers. Some users will indicate more than one source, pointing to the importance of multi-touchpoint efficiency.

☎️ If you have a sales team, they can ask “How did you hear about us?” during their discovery questions.

Will it solve all your attribution problems? For sure no.

But that’s another source of truth, coming on top of the classic tracking. Which will likely give more credit to your top-funnel actions.

And very easy to implement.

Growth tactic by Pierre-Jean Hillion

RETENTION | REFERRALS

3) Best practices for responding to Net Promoter Scores (NPS)

If you want to maximize the effectiveness of Net Promoter Score (NPS) feedback, consider adopting a consistent approach for each customer segment:

• For Detractors: Promptly reach out with empathy to address their concerns, showing a genuine commitment to resolving their issues and improving their experience.

• For Passives: Engage them to better understand their needs and identify opportunities to elevate their satisfaction, nudging them toward becoming promoters.

• For Promoters: Acknowledge their positive feedback and loyalty, encouraging them to share their experiences and continue their support, reinforcing positive perceptions.

Source: customerthermometer

Google Looker Studio Template
for SEO analysis

Awesome free Google Looker Studio template for SEO analysis I stumbled across.

Allows you to connect your Google Search Console account & visualise your rankings data.

Author: Niklas Buschner

🛠 TOOL OF THE WEEK

beehiiv is the tool that I use to run this newsletter. It’s different because it they have built a growth engine in the platform.

It’s a marketplace that allows you to buy or sell subscribers (via referrals).

→ A new channel of acquisition.

→ A new channel of monetization.

Give it a try, it’s hard to find new good performing channels!

📬 SUGGESTION BOX