Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This template works because it immediately breaks the pattern and creates curiosity through contrast. It disarms scepticism and positions the sender as refreshingly honest rather than another hype-driven vendor.

What we’re pitching: Legal compliance for marketplace platforms.

Good day Ellie!

Brace yourself for the most thrilling topic imaginable. Legals.

I know it's boring as anything but clearly matters when you're managing liability for specialist work quality and handling scope creep disputes that could affect platform guarantees.

Once marketplace platforms reach proper scale - with vetted specialists, client matching systems and service guarantees - certain legal considerations tend to surface that aren't always visible upfront.

Do you mind if I share how other marketplaces structure this so legal work becomes invisible background noise and you never have to think about it again?

Tutorial of the Week 🏫

Tool of the Week ⚙️

Lavender.ai

What it does: An AI powered intent data platform that shows you which accounts are actively researching solutions like yours.

Why we love it: It sits right inside our inbox - Gmail and Outlook - and grades every email from 0 to 100. Flags when our email is too long or too self-focused. Shows how our email looks on mobile because 80% of buyers read emails on their phone.

Next steps: 🔗 Install the Chrome extension and start scoring your next batch of cold emails.

Tip of the Week 💡

Subject line: “{Firstname}, Penn sent you a direct message”

It mimics a LinkedIn or Slack notification, which creates instant curiosity and urgency, and makes the email feel personal.

FREE Gift 🎁

Hostels & Backpacker Lodging - 19K Leads

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This template works because it leverages asymmetric insight to create immediate curiosity. The opener makes the problem concrete before the prospect realises it exists. Then the body creates FOMO without pressure. And the soft close removes all friction and demonstrates unilateral value.

What we’re pitching: AI visibility auditing and optimisation services.

Jodi, imagine this:

A lead wants knowledge sharing solutions. They ask Gemini for top options.

AI search platform answers with side-by-side breakdowns - even cost estimates.

The thought that should make you pause: Is Quora in that answer?

Most Q&A platform teams aren't tracking this. They're monitoring everything but not the channel that's actively reshaping how prospects make decisions.

Meanwhile, forward-thinking teams are already dialing in their AI visibility.

The point is knowing where you rank in these AI searches.

We'll give complimentary AI visibility report for Quora - showing exactly how you show up across Claude, ChatGPT, and Google's AI results.

Want me to send it over - no strings attached?

Tutorial of the Week 🏫

Tool of the Week ⚙️

BetterContact

What it does: Waterfall enrichment tool that pulls phone numbers and emails from multiple data sources at once.

Why we love it: It checks multiple databases simultaneously and returns the best available number. We're seeing 60-70% data coverage with BetterContact. It integrates with Clay, so we plug it into our enrichment waterfall and let it run. 

Next steps: 🔗I’ll let the tool do all the talking - plans start at $15/month.

Tip of the Week 💡

More context = more credibility is not always true when it comes to cold emails.

Here's how we structure cold emails at StackOptimise: 

Line 1-2: We prove we know their world
Line 3-4: We name a problem they actually have
Line 5-6: We hinted at how we can help, in the context of their need
Line 7: Low friction CTA to share more info or something valuable

That's it.

FREE Gift 🎁

55 Cold Email Copywriting Cheat Codes

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This template weaponises social proof through specificity and pattern recognition psychology. By naming actual team members and the CEO, it immediately triggers the "how do they know this?" response - which is pure curiosity fuel.

What we’re pitching: AI automation and Clay implementation services for B2B SaaS.

“Hi John,

I've been speaking to a handful of VPs at Series B sales tools companies recently.

Seems a lot of them are juggling similar headaches - wondering if any of these ring a bell for you…

• Your SDRs, Dan & Jake, are suffering from low reply rates despite solid activity metrics.

• CEO Simon's pushing hard to implement more AI into your sales process, but the team's buried in quota.

• You've heard about Clay from three different people but have no idea where to start without breaking current workflows.

Any of these concerns atm?

Best,
Penn”

Tutorial of the Week 🏫

Tool of the Week ⚙️

AI Ark

What it does: B2B lead generation and data enrichment platform that exports 10K valid contacts in 10 minutes with automatic deduplication, net-new tracking, and bulk domain upload capabilities.

Why we love it: When Apollo's scraper extensions died, most agencies scrambled. AI Ark became our backup that turned into our primary. The "Net New" filtering alone saves thousands per month. It tracks every contact we've ever exported across ALL searches, so we never pay for the same person twice across different campaigns.

Next steps:

🔗 Start your free trial here.

Tip of the Week 💡

Your best sales asset is a Google Drive folder.

Having a Google Drive folder with all your raw evidence stacked up is pretty powerful. For example, we're a B2B outbound agency - here's what we do:

• Screenshot every positive reply our outbound campaigns generate

• Keep the timestamp visible

• Don't edit or polish

• Organise by campaign or client type for easy access

• Drop the folder link into sales calls

FREE Gift 🎁

WhatsApp Outreach Guide

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This format works because it feels like a friendly, curious check-in rather than a pitch. It mirrors the buyer’s world, compliments their strategy, and softly opens the door to share ideas. The goal is to build rapport first, offer value second.

What we’re pitching: Marketing strategy and campaign support for edtech brands.

Hey Pablo,

I was halfway through my third coffee this morning when I started pondering something…

How can an edtech brand like yours make prospective students stop scrolling and actually lean in to BrightPath?

I like how you’ve woven student stories into your site, and the way your team uses LinkedIn to spotlight faculty feels fresh and engaging.
Not a surprise, since you’ve been steering the marketing ship for almost 3 years now!

Naturally, I’d love to help build on what you’re already doing by sharing what’s resonating in 2025, especially around messaging, content, and marketing campaigns. We’ve actually partnered with quite a lot of education brands like PerfectQuote and In Tandem.

Would it be okay if I sent over a quick 2-minute video with a couple of ideas for BrightPath?

Thanks and hope the academic year’s off to a smooth start.

Tutorial of the Week 🏫

How to provide value at scale to 4x cold email reply rates

Tool of the Week ⚙️

ElevenLabs

What it does: Generates hyper-realistic AI voiceovers in seconds. Just paste your script, pick a voice or train it on your own, and download broadcast-quality audio.

Why we love it: It’s a cheat code for GTM teams spinning up VSLs, video DMs, and voice memos at scale. Perfect for founders or reps building content-driven outbound plays too.

Next steps:
🔗 Try ElevenLabs here - free tier is surprisingly powerful.

Tip of the Week 💡

Stop triggering the default defence response.

When someone sees a cold email, their default state is: mildly annoyed. That’s the baseline you’re working against. So don’t pile on with assumptions, flattery, or fake familiarity. Avoid phrases like:

• “Usually that means you’re dealing with…” - change “usually” to “sometimes”
• “Do you want me to send it over?” - change “want” to “would it be okay”
• “My founder asked me to reach out…” - replace with a buyer signal
• “Really impressed with” - avoid flattery altogether or make more subtle like “nice job” and embed it less visibly, like in the P.S. line

Anchor your message in neutral observations and relevant context. Let the prospect stay in control - and curiosity do the heavy lifting.

FREE Gift 🎁

Campaign ROI Calculator

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This format works because it blends curiosity, authority, and empathy — the three pillars of effective SaaS outreach. It acknowledges the buyer’s reality (scaling pains post-funding) and introduces the sender as a peer rather than a vendor.

What we’re pitching: Cybersecurity consultancy for scaling SaaS companies.

Hey Dan,

Saw Alexis just closed a Series B, congrats. That kind of growth usually brings a different kind of challenge: keeping the engineering velocity while tightening compliance and security processes.

From the outside, it looks like your team’s expanding its Kubernetes footprint — the new roles around DevSecOps and SRE hint at it. I’m curious how you’re approaching the “more developers, same security benchmarks” equation as the platform scales.

We’ve seen funded SaaS teams tackle that by automating identity and policy controls early, so security scales with their infra, not after it.

Would it be useful if I sent over a short video showing how they did it post-Series B without slowing delivery?

Tutorial of the Week 🏫

How to build multi-channel outreach campaigns for Email + LinkedIn

Tool of the Week ⚙️

AssemblyAI

What it does: Transcribes and analyses audio with scary-good accuracy—think topics, summaries, sentiment, and keywords.

Why we love it: It’s a goldmine for sales call insights, voice-of-customer research, and content repurposing. Whether you're pulling objections from demo calls or turning podcasts into content briefs, Assembly turns messy audio into structured, usable data.

Next steps:
🔗 Test it here or plug into the API to build GTM workflows in a weekend.

Tip of the Week 💡

Most people quit too early. Outbound is a game of relentless experimentation – and the data proves it. This is real, recent results from a new client:

Campaign 1: 0 leads – 1.2% reply rate
Campaign 2: 0 leads – 0.6% reply rate
Campaign 3: 1 lead – 0.4% reply rate
Campaign 4: 0 leads – 1.1% reply rate
Campaign 5: 2 leads – 0.9% reply rate
Campaign 6: 0 leads – 0.8% reply rate
Campaign 7: 0 leads – 1.2% reply rate
Campaign 8: 147 leads – 3.8% reply rate

Imagine if we stopped at campaign 7?

You’re always one test away from unlocking a repeatable lead engine.

Keep experimenting.
Keep iterating.
Keep sending.

FREE Gift 🎁

The GTM Feed

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This email blends curiosity with credibility. It works because it frames the outreach as a thoughtful continuation of the prospect’s priorities – not a pitch. By referencing their product philosophy and layering in an intelligent question, it invites dialogue while positioning the sender as a peer, not a vendor.

What we’re pitching: Cybersecurity consultancy specialising in zero-trust implementation for engineering-led SaaS teams.

Hey Alex,

I was reading through Kubero’s platform overview earlier – the focus on keeping Kubernetes visibility simple for engineers really stood out.

Given your time at AWS and how you’ve scaled developer tooling before, I’m curious how you’re keeping the “move fast” culture intact while strengthening the security guardrails around those clusters.

Most teams we speak with say the hard part isn’t locking things down – it’s doing it without breaking flow.

We’ve been working with a few engineering-led SaaS companies facing the same trade-off, helping them bake zero-trust principles directly into their delivery pipelines.

Would it be okay if I sent over a short video showing how they handled that shift without adding red tape?

Tutorial of the Week 🏫

How to provide value at scale to 4x cold email reply rates

Tool of the Week ⚙️

Skej

What it does: Skej lets you book meetings with leads without the usual back-and-forth. It automatically detects availability from emails or LinkedIn messages - and books straight into your calendar when there’s a match.

Why we love it: No more "what time works for you?" loops. Works directly inside Gmail, LinkedIn, or Slack. Boosts conversion on warm leads who otherwise ghost at the calendar stage

Next steps:
🔗 skej.com

Tip of the Week 💡

How to achieve message market fit:

Level 1: Strategy Discovery

Start by launching 15 radically different angles - each one should feel like a different type of message entirely. Vary the tone (playful vs direct), framing (product-led vs problem-led), trigger (job change vs funding vs competitor activity) etc. Test across Tier 2 and Tier 3 leads to avoid burning Tier 1. The goal is to cast wide and learn fast what kind of message resonates.

Level 2: Message Optimisation

Once a few angles show early traction, go granular. Run controlled A/B tests on subject lines, preview text, opening lines, CTA structure, and P.S. phrasing. Refine the wording, not the strategy. Tweak one variable at a time and monitor reply rate, positive sentiment, and conversions. This level is about squeezing every drop of performance from winning ideas before scaling.

Don't build 2–3 step sequences at the start - only once you’ve validated your best messages should you build a sequence around them, with top performers in positions 1, 2, 3.

FREE Gift 🎁

Find Message Market Fit in 1 Month

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

High-converting template that’s widely applicable, regardless of the persona or industry. We largely stole this from the team over Instantly. Very elegant message - works a charm.

What we’re pitching: Instagram growth services.

Hi John,

Cushing it in the coaching space.

I popped on your IG and noticed 3 things that could help you get more views to attract more members to your program.

I shot a personal video for you – is this the best place to drop it?

P.S. This same strategy helped John, a business coach, get 1M views last week. 

Tutorial of the Week 🏫

How to provide value at scale to 4x cold email reply rates

Tool of the Week ⚙️

OpenRouter

What it does: Lets you run Claude (and other top models) through a unified API - perfect for integrating with tools like Clay, as Claude’s the best LLM for cold outreach copywriting.

Why we love it? Way cheaper than using Claude via Anthropic directly. More stable - workflows don’t randomly time out - and easy Claude drop-in for Clay. No retooling needed.

Next steps: 🔗 openrouter.ai
Need help setting it up inside Clay? Drop us a message — we’ve already got the blueprint.

Tip of the Week 💡

Everyone talks about Clay, Smartlead, and Instantly (us louder than anyone).

So here are 3 unsung heroes that don’t get the same spotlight – but quietly solve real outbound problems 👇

1️⃣ OutboundSync
Syncs all activity between Smartlead and HubSpot.
No more manual updates, missed touches, or broken attribution.

2️⃣ RevyOps
Think of it as the “central nervous system” for your GTM stack.
It pulls in data from Clay, HubSpot, Smartlead, and beyond – so you’re never double-paying for credits or enrichments.

3️⃣ Masterinbox.com
One place to centralise and tag every reply across email and LinkedIn.
You’ll never lose track of conversations or mix up follow-ups again.

FREE Gift 🎁

All Penn’s Copywriting LinkedIn Posts

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This one works because it transforms a “just following up” email into something with fresh energy. It’s curious, situational, and feels like a genuine continuation of the first message – not a nudge for attention. The structure is timeless: relatable industry questions + short product positioning + offer to tailor value.

What we’re pitching: A SaaS platform that surfaces instant marketing insights for internal teams.

Hi Allison,

Quick follow-up. As the Marketing Director at Med-Vet, do you ever hear things like:

“How can we quickly communicate the benefits of Dectomax-CA1 to our customer base?”
“Which equine health topics are gaining the most interest among horse owners right now?”
“Why does it take our team so long to create marketing materials for each product launch?”

Those are exactly the kinds of questions PIP AI answers on demand – pulling from your stack and surfacing data in seconds instead of days.

Would it be helpful if I sent a quick video tailored for veterinary pharmaceuticals, showing how your team could spend more time on effective customer education and outreach?

Tutorial of the Week 🏫

How to Generate $1.45 MILLION in sales using Cold Email

Tool of the Week ⚙️

Anam.ai

What it does? Clone Yourself, Talk in Real-Time: Anam lets you clone yourself and hold real-time conversations with leads using a fully interactive AI version of you (check our their new one-show feature).

Why we love it? Imagine buyers landing on your site and instantly chatting with you - your face, your voice, your pitch - 24/7. No booking links. No friction. Just you, scaled.

Next steps: Hit up their Head of Growth Joshua to get on the waitlist for one-shot!

Tip of the Week 💡

What separates an average GTM Engineer from a great one isn’t speed — it’s precision.

Here are 10 traits that define the best operators in the game:

1. Keeps testing, even when something’s working.

2. Treats tool credits like gold — zero waste, maximum output.

3. Focuses on qualified intent, not vanity reply rates.

4. Spots campaign fatigue before it hits and adapts early.

5. Scales only what’s proven to convert.

6. Never ships copy without checking for AI errors or filler.

7. Builds safety nets so workflows never break mid-campaign.

8. Uses GPT as a co-pilot to problem-solve fast and independently.

9. Designs every email to add new value, not repeat the same pitch.

10. Stays ahead of the curve — always learning, always optimising.

FREE Gift 🎁

Find Message Market Fit in 1 Month

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This is a soft breakup email that closes the loop respectfully while reinforcing credibility and domain experience. It works because it drops the pitch, assumes the prospect is content, and subtly plants authority through a relevant case study.

What we’re pitching: Operations SaaS for food retailers

Darven - seems like you got everything under control.

Should you ever wish to consider how we can give CEOs a cleaner view of operations, costs, and performance across every location - just like we've done for one of the biggest sandwich chains in the world (Pret A Manger) - I'd be happy to share more info.

Either way, thanks for the consideration - having ran a 10-store coffee chain, it's always good to connect with other operators.

Keep up the customer-centric dining experiences!

Tutorial of the Week 🏫

Turn “Interested Reply” into “Meeting Booked”

Tool of the Week ⚙️

Zapmail

What it does: A premium inbox provider purpose-built for cold email. Zapmail lets you spin up high-quality, pre-warmed inboxes on clean domains in minutes.

Why we love it: Deliverability is everything. Zapmail’s inboxes come fully warmed, reputation-protected, and monitored - meaning your campaigns start strong from day one without risking client domains. It’s hands-down one of the safest and fastest ways to scale sending volume. It comprises 25% of our infra stack at StackOptimise.

Next steps: Reach out to the Zapmail team or grab your first batch of inboxes here: zapmail.ai

Tip of the Week 💡

Personalisation at scale isn’t hard anymore.

Most reps still spend hours researching prospects, copying fragments from LinkedIn, and manually tweaking intros. You can now do all that — automatically - with one tool: Claygent.

Claygent is an AI web-scraper that lives inside Clay. You feed it a prompt, and it surfs the web to extract and structure the exact info you want — across thousands of leads.

It’s how you go beyond surface-level personalisation (“saw you raised Series A”) and dig into the real stuff that makes emails feel human: product launches, eco initiatives, competitor mentions, interviews, campaigns, awards, and more.

Stacking those insights is where it gets powerful:
“Noticed Apple’s push on eco initiatives with the recycled aluminium MacBook casings, and how it coincided with the new Vision Pro launch.”

One tool. Thousands of relevant insights.
Claygent turns ‘personalisation’ into a system.

FREE Gift 🎁

Every LinkedIn Post from the top GTM Engineering Legends

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This one works because it blends disarming language with vivid, role-specific pain points generated using AI. We pull real operational challenges from job descriptions, review sites, and supply chain forums to make every line feel instantly relatable. The tone stays grounded and non-pushy, inviting curiosity rather than forcing a pitch.

What we’re pitching: Operations optimisation SaaS for multi-location food retailers.

Hi Darven,

Noticed you've been with Cypress Five Star for a while now - solid work there.

I'm guessing you're pretty settled with current processes, while juggling the new 86 Repairs partnership rollout.

So I'm not asking for a call - just consent to send you a video.

It’s a 60-second walkthrough showing how we help fast casual chains streamline operations, reduce waste, and improve margins without adding to headcount.

Have you ever wished you had systems for things like:

• Tracking food waste in real time across all 23 locations without daily manual reports

• Automatically syncing inventory counts with supplier orders so ingredients arrive exactly when needed

• Running menu cost analysis based on actual usage data instead of rough estimates

That’s exactly the kind of wishlist we help make happen.

Let me know if I can send the video - it’ll show exactly what that could look like for Cypress Five Star.

Tutorial of the Week 🏫

Clay x LGM: 3 workflows that transform your pipeline - StackOptimise

Tool of the Week ⚙️

La Growth Machine

What it does: Automates multi-channel outbound by combining email, LinkedIn, and Twitter into one orchestrated sequence.

Why we love it: Seamless channel switching.

Next steps: Signup!

Tip of the Week 💡

Fix your breakup email.

99.9% of breakup emails suck.

They all sound like this:
“Hi Penn, following my previous email, I’d love the chance to explore how we can help StackOptimise. Would you be available for a quick chat early next week?”

→ Straight to the bin.

Your breakup email is the final step in your sequence - and ironically, the biggest missed opportunity in outbound. It’s where attention spikes again, because it’s the one message your prospect knows is the last.

We consistently see high engagement here because we keep the same level of personalisation, quality, and relevance across every step – not just the opener.

Here are 5 principles for writing a breakup email that converts:

1️⃣ Signal it’s the last message
– It builds honesty and reduces spam risk by limiting unnecessary follow-ups.

2️⃣ Add a fresh insight
– Reference a new data point about the recipient or company. It shows effort and curiosity.

3️⃣ Layer new social proof
– Build on prior credibility. Each touchpoint compounds the trust from the last.

4️⃣ Reiterate your value prop
– Assume they haven’t read your earlier messages. Restate your offer clearly, tailored to their role or situation.

5️⃣ End on a no-pressure close
– Be gracious, positive, and leave the door open. Think “bow out, don’t beg.”

The last email is often your best shot — if you treat it like the first.

FREE Gift 🎁

Document: 3 Clay + LGM Templates To Find and Engage Your Leads

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This format works because it uses AI to surface pain points that feel eerily specific. We use LLMs to scan job titles, industry pages, and role descriptions to generate hyper-relatable challenges that mirror the buyer’s lived experience. The goal is empathy at scale.

What we’re pitching: An AI-powered HR analytics platform for enterprise talent teams.

Jayme,

I noticed you're a people leader at Clearlink.

Almost a decade in HR and 3 years in your current role, I imagine much of the recruiting process is humming along well.

That said, from what I’ve observed, teams like yours often face a few persistent challenges:

In your world, that might look like:

1. Hard to measure quality-of-hire for performance marketing specialists after they join the sales teams

2. Candidate experience feedback scattered across different service lines from Sales Solutions to Media & Advertising roles

3. Difficulty pinpointing why senior sales team candidates drop off during your culture-focused interview processes

If any of this hits home, I’d be happy to share how other enterprise companies like JYSK are using our AI platform to consolidate fragmented hiring feedback into actionable insights for people leaders.

Just let me know!

Tutorial of the Week 🏫

Should you use cold email?

Tool of the Week ⚙️

Hubspot

What it does? It’s a CRM. It allows you to store and track all your leads.

Why we love it? Market-leading so it provides the most integrations.

Next steps: Following their main teacher, Kyle Jepson and join Hubspot Academy - it’s a great resource and it’s free.

Tip of the Week 💡

As a GTM Engineer, you’re operating in one of the most saturated spaces in tech. Everyone’s building automations, writing prompts, and running outbound systems. The only real differentiator? You.

When we started StackOptimise, we made one decision that changed everything – we invested in personal brand from day one.

We posted daily. Shared experiments. Documented client results. Gave away playbooks. And the results compounded faster than we imagined:

1️⃣ Every client deal we’ve closed was influenced by our LinkedIn presence.
2️⃣ We get inbound job applications weekly.
3️⃣ Vendors and partners treat us differently because we’ve built influence.
4️⃣ Our brand gets us free or discounted access to tools.
5️⃣ Our team stays more connected to the bigger mission.

If you’re building your career as a GTM operator, start now. Create, document, and post.

It will make every part of your journey - client acquisition, partnerships, retention, and recruiting - infinitely easier.

FREE Gift 🎁

All Penn and Felix’s LinkedIn Posts (up to 3rd December 2025)

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This format works because it doesn’t force the pitch – it acknowledges the prospect’s situation, offers empathy, and builds intrigue through consent-based selling. The goal is to make saying “yes” effortless.

What we’re pitching: A vetted freelancer platform for marketing talent.

Tom - you've been at Verisure for over seven years now as Marketing Director.

I'm guessing you're settled with how things run, whilst probably juggling the IPO announcement and all that investor engagement work.

So I'm not asking for a call - just consent to send you a video:

A quick 60-second video showing how we've built a way for teams like yours to crank out way more marketing without extra headcount.

Have you ever wished you had the bandwidth or specialists to run projects like creating interactive home security demos for different European markets or building trust-focused video testimonials across all 17 countries? We exist to bring that wishlist to life.

Let me know if I can shoot over the vid to show you how we can turn Verisure's marketing engine into a campaign-shipping machine.

Henry

P.S. Despite the odds against me, I figured I'd shoot my shot because frankly we love working with security tech (ADT and Acre Security, to name a few on our books).

Tutorial of the Week 🏫

REAL-TIME Cold Email Review

Tool of the Week ⚙️

Prospeo 

What it does? Provides you with email addresses.

Why we love it? Most cost-effective email finder with the widest coverage. Always been no.1 in our waterfall enrichment.

Next steps: Go signup!

Tip of the Week 💡

Most people see cold email purely as a lead generation channel. But one of its biggest hidden benefits is brand awareness.

We increased our monthly web traffic by 157% in just one month - simply by scaling from 20k to 150k+ high-quality emails.

When your cold emails are relevant, valuable, and well-written, recipients often check out your domain. That curiosity compounds at scale.

We turned that traffic into revenue by making our site more useful, monetisable, and sticky - leading to spikes in affiliate income, info product sales, and newsletter sign-ups.

FREE Gift 🎁

How to Build the Ultimate Lead Magnet

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This one nails contextual dovetailing — taking a company-level trigger that isn’t directly tied to the recipient’s role and elegantly bridging it to their world. It shows awareness of the business without forcing relevance. The examples are concrete, the tone respectful, and the CTA frictionless. It reads like insight, not outreach.

What we’re pitching: AI-powered hiring intelligence platform for tech-driven HR teams.

John - I saw Hudson River Trading partnered with Google Cloud for AI-powered trading algorithms.

I get it, that's not really your world as an Employee Experience Manager… so let's flip it and look at how AI can do the same for your department.

If you could see exactly why quant researchers drop out mid-application, how onboarding satisfaction scores for traders stack up after 3 months, or which hiring managers consistently identify top performers in your fast-paced trading environment, would that be useful?

That's what we've built — an AI hiring intelligence platform designed for tech-driven companies and already trusted by firms like Twilio to scale DEI tracking and turn feedback into actionable insights.

I know you're likely focused on year-end performance reviews and 2026 talent planning, so no pressure — I can just send more details across if you're vaguely interested.

Tutorial of the Week 🏫

$1.45M in Sales Using ONLY Cold Email NO ADs [Exact system revealed]

Tool of the Week ⚙️

RB2B 

What it does? Identifies the people who visit your website (from USA only).

Why we love it? Allows you to auto-target anyone who visits your site. Also a lovely integration with Slack.

Next steps: Totally self-serve and easy to setup so check the link above and deffo give their Founder a follow on LinkedIn (Adam Robinson), his content is elite.

Tip of the Week 💡

Sometimes the best way to engage buyers is to push them away.

Most cold emails lean in too hard — they spot a trigger like a new role or product launch and use it to justify a pitch. That comes off presumptuous.

Flip it. Acknowledge the trigger, but use it to suggest they’re too busy for a call — and offer something useful instead, like a short video or resource.

Example:
“John - I see you've been running operations at Nike for almost four years now. You’ve probably got your processes dialled in, and I’m guessing the new Air Max launch is keeping you busy, so I’m not asking for a call — just consent to send a quick video.”

Distance creates desire.

FREE Gift 🎁

All Followers of Fiverr on LinkedIn

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This one works because it blends social validation with thought mirroring. Opening with a live hiring signal instantly grounds relevance, while referencing the recipient’s experience builds respect and rapport. The questions reflect their internal dialogue, making the email feel aligned, not intrusive. The offer — a short, no-call video — keeps friction minimal and curiosity high.

What we’re pitching: AI-powered hiring intelligence platform for large-scale recruitment teams.

Hi Ariele,

I spotted the 115 open roles at Hudson River Trading. Love the ambition.

If you're anything like most people leaders we chat with, a couple of thoughts might've crossed your mind (though to be fair, your 9+ years building employee experiences from Forbes through to your current role likely puts you ahead of the curve):

Are we losing great candidates to the Jane Streets and Two Sigmas of the world?

And are the people we do hire actually driving our mission to help markets run smoothly with smart technology?

That's exactly what we help answer.

We built an AI Hiring Intelligence platform that turns feedback from every corner of the hiring process into clear, AI-driven actions to help teams hire smarter and faster.

Can I just fire over a 2-minute video showing how it could play out specifically for Hudson River Trading?

No call needed. Appreciate you must be rammed with all the open roles.

Tutorial of the Week 🏫

The Wildest (and most effective) Cold Email Openers in the World

Tool of the Week ⚙️

Smartlead

What it does? Automates email outreach at scale.

Why we love it? Very solid API. Great for integrating with other tools. Market-leading when it comes to high volume outbound.

Next steps: Hit the link above and deffo join their Slack community for Support.

Tip of the Week 💡

List quality drives everything in outbound.

The rule is simple: the smaller the list, the stronger the message.

Run two outbound buckets:

• Macro-campaigns: broad targeting, high volume, scalable but lower reply rates.

• Micro-campaigns: niche targeting, low volume, higher intent and reply rates.

Great micro-campaigns focus on tight signals — like one city, niche industries, event attendees, or people following a specific company.

When you nail relevance, micro always beats macro.

FREE Gift 🎁

Find Message Market Fit in 1 Month

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This one works because it’s conversational, visual, and taps into real-world AI behaviour. It sparks curiosity, frames a clear problem, and ends with a low-friction offer to learn more.

What we’re pitching: AI search optimisation for luxury and personal care brands.

Hey Abdel - quick one: if someone from Saudi Arabia asked ChatGPT for "luxury Arabic perfumes," would Mohammed Alkhuraiji show up?

We help personal care and fragrance brands stay discoverable as search shifts to AI.

Worth sharing the kind of strategies working in 2025?

Tutorial of the Week 🏫

Everything you need to know about Cold Email Deliverability in 2025

Tool of the Week ⚙️

GetSales

What it does? Automate your LinkedIn outreach.

Why we love it? Most robust option when it comes to hooking up LinkedIn profiles and protecting them. They take serious precautions.

Next steps: Hit the link above and feel free to ping their Founder, Petr, he’s a legend.

Tip of the Week 💡

Not all AI models are created equal — and in Clay, the one you choose can make or break speed, accuracy, and cost.

Here’s the short version of how we optimise ours:

• Claude Sonnet 3.5 – for copywriting that sounds human.

• Perplexity – for live research and fresh data.

• Gemini Flash 1.5 – for simple cleanup tasks.

• ChatGPT 4.1 Nano – for fast, bulk operations.

• ChatGPT 01 Pro – for high-stakes, precision work.

• ChatGPT 4.0 Mini – for everyday Claygent executions.

• Claygent Argon – for complex, multi-layer web scraping.

Choosing the right model for each job means cheaper builds, faster runs, and cleaner outputs.

FREE Gift 🎁

Lead List: All Followers of Fiverr on LinkedIn

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This one leans hard into identity mirroring - you’re speaking to Clay users who already see themselves as bold, tech-savvy, and experimental. The language reflects that confidence, using controlled expletives to break pattern and signal authenticity. It reads more like a creative challenge than a sales pitch. The offer feels personal, tangible, and instantly valuable - 10 custom templates, not a call. That’s how you win attention in a sea of sameness.

What we’re pitching: Outbound campaign execution services for B2B brands using Clay.

Jim,

If you really want to get the most out of Clay, you have to start being audacious.

I’m talking pattern-disrupting, hyper-personalised, ultra-humanised, outreach copy.

The kind that makes a CTO at a billion-dollar tech company stop mid-scroll and say:

“F*** me, that’s a good email.”

We do this better than anyone on the planet (sending 1m+ emails/month) and I want to prove it to you with zero commitment.

Hit me back a “yes” and I’ll send over 10 wildly creative outreach templates built specifically for Confluent.

Best,

Felix

Tutorial of the Week 🏫

Debunking 5 Cold Email Myths

Tool of the Week ⚙️

Ocean.io

What it does? Enter a companies into their database and it will generate a big list of companies that look similar. What we call a “Lookalike” tool.

Why we love it? Great for targeting ICP companies and using hyper-relevant social proof. Whilst it’s a premium tool, the database is huge and the UX is so seamless.

Next steps: Go check out the tool! It’s self-serve and super intuitive.

Tip of the Week 💡

You can run multilingual outbound - entirely inside Clay.

By combining AI translation blocks with your existing email generation workflow, Clay can instantly translate, localise, and rewrite outreach messages for any market. It keeps tone and intent intact - no translator or agency required.

You can even route replies back through Clay to translate them automatically, creating a seamless multilingual feedback loop.

We recently used this to email 8,000 French buyers — in French — and generated 16 qualified leads without speaking a word of it.

The takeaway: Clay + AI translation means your outbound system can now scale across borders, markets, and languages — without changing your stack.

FREE Gift 🎁

List of All SaaS Companies UPDATED

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This message uses anchored empathy - it starts by recognising what the recipient is already achieving, then bridges to the natural constraint (limited capacity) that prevents them from scaling innovation further. It builds authority through specificity (“Copilot integrations”, “SharePoint automation”) and then lands with a no-brainer offer framed around upside and minimal risk. It’s confident, relevant, and gives the reader a clear, credible next step.

What we’re pitching: Engineers for short-term, low-risk staffing projects.

Hi Roland - you're building the future of digital workplace collaboration through Microsoft technologies.

I imagine there's always more innovation you want to deliver, but client demands and project timelines can stretch your team thin.

Things like custom Microsoft Copilot integrations or advanced SharePoint automation workflows that really set clients apart.

We have a group of Microsoft-focused engineers who've built enterprise solutions at scale. They don't just deliver code - they bring fresh ideas on what makes digital workplaces truly transformative.

Here's what I'm thinking: let me send a small team to work with E-office for 1 month, completely free.

Zero risk, zero commitment. Quick integration with your processes. Real deliverables. All upside for you.

Interested in hearing more details?

Tutorial of the Week 🏫

How to unlock leads at your fingertips in 2025

Tool of the Week ⚙️

Make

What it does? Allows you to connects tools together and automate and unify your sales process.

Why we love it? Personally prefer the flowchart-style UI to Zapier’s linear, step-by-step model, which makes things a little harder to visualise.

Next Steps: Two resources for learning: Check out Nick Saraev’s YouTube channel and use this custom GPT for Make to guide you.

Tip of the Week 💡

6 cold email openers to maximise engagement:

1️⃣ "John - I paid $0.78 to send this email.
2️⃣ "John - this is one of those emails where I know the chances of you replying are practically nil."
3️⃣ "John, 15-second read."
4️⃣ "Hi John, my name’s Penn. I’m writing to you to confidently, unapologetically, and unequivocally inform you that you need our product. Not want. Not consider. Need. Resistance is futile."
5️⃣ “John - I’m about to make a bolder claim than any crypto founder in 2021.”
6️⃣ “John - I’m just a small-town boy, sending DMs in a lonely world.”

FREE Gift 🎁

Lead List of All Independent Hotels in the USA

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This one works because it leans on selective exclusivity — offering something limited to a handpicked few, which immediately triggers curiosity and FOMO. It then builds relevance with vivid mental imagery that ties the reader’s daily work to the product’s value. The language is confident but conversational, and the CTA is soft, inviting engagement instead of demanding it.

What we’re pitching: Collaborative 3D product review platform for hardware design teams.

Hi Cameron,

I’m offering a 3-month trial to a select group of top hardware design teams.

SharkNinja is one of them.

Imagine reviewing vacuum cleaner designs, air fryers, and coffee makers in one shared 3D workspace, capturing feedback exactly where the design lives.

From your upright and robot vacuums to outdoor grills, the level of cross-team coordination your products require is exactly what this tool was built for.

Worth saving you a spot?

Tutorial of the Week 🏫

The Ultimate Outreach Copywriting Rulebook (2025 Edition)

Tool of the Week ⚙️

Scrapeli

What it does? Provides you with a list of leads from specific sources, like followers of a company or individual on LinkedIn. What we call a lead scraping tool.

Why we love it? One of the most robust and reliable option out there, especially when it comes to scraping LinkedIn followers - it’s always the first campaign we run for every new client as it’s a surefire strategy to hit the ground running.

Next steps: Hit the link above.

Tip of the Week 💡

Make your outreach funny.

And personalise it.

Here are 3 examples - as if we were targeting the CMO at Apple:

1️⃣ "If Apple ever launches a feature that auto-deletes emails like this, I’ll take it personally."
2️⃣ “I know Apple stands for simplicity - which is why I’ve cut all the fluff and just humbly accepted my fate in your spam folder.”
3️⃣ “Don’t make me fly all the way to Cupertino just to knock on your office door.”

If you can execute this with a bit of finesse, your reply rates will genuinely skyrocket.

Humour combined with relevance is the fastest way to disrupt patterns, disarm your prospects and drive genuine engagement.

Thanks to AI, this is now possible at scale.

FREE Gift 🎁

50% off our $47 eBook
Discount Code: 1MMESSAGES50
Buy here.

Offer ends in 24hrs ⏰

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

The break-up email - this is the final message in a cold outreach sequence that closes the loop with honesty, wit, and control. Rather than begging for attention, it re-frames persistence as proof of diligence and turns transparency into a persuasive device.

What we’re pitching: Cold email services.

Example:

Brett – this is it, the final email before I wave the white flag.

I'm trying to sell you cold email services. And yes, this is the sixth message I've sent you.

Throughout this sequence I've dug up details about your role, years in role, company, CEO, target market, industry trends, competitors, industry, business type, sales experience, and outreach strategies.

Now picture that same detective work aimed at businesses drowning in debt who need DebtStream's digital recovery solutions.

Cold emails that actually convert prospects into customers.

Want me to prove it by creating a few DebtStream-specific templates before I disappear? Just reply "yes".

Otherwise, keep those collections flowing!

Tutorial of the Week 🏫

How to provide value at scale to 4x cold email reply rates

Tool of the Week ⚙️

Premium Inboxes

What it does? They set up Google email accounts for your domains so you can start sending cold emails at scale. What we call an inbox provider.

Why we love it? We send over 500k emails per month. We’ve tested 15+ inbox providers, spanning all the key categories (Google, Outlook & SMTP). And Premium Inboxes is the most solid. Highest deliverability. Super reliable service. Now responsible for supplying 80% of our email infrastructure.

Next steps: Hit the link above and/or ping their Founder Richard to get started.

Tip of the Week 💡

Most “rules” about cold email are outdated. After sending over a million a month, here’s what still holds true:

• You can talk about yourself - if it builds credibility.

• You won’t burn your TAM - most people never notice your email. You should hit your TAM once per 4-8 weeks.

• You can generate a lot of positive replies with zero social proof.

• Long emails work.

• Long sequences can work. Just ensure every step is richly personalised. You will create a very powerful compounding effect.

👉 Read the full post here.

FREE Gift 🎁

Find Message Market Fit in 1 Month

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.

Contents

• Template of the Week 📕

• Tutorial of the Week 🏫

• Tool of the Week ⚙️

• Tip of the Week 💡

• FREE Gift 🎁

Template of the Week 📕

This format taps into a recent problem (a bug, breach, or outage) to establish urgency and empathy without blame. It positions the sender as a problem-solver, not a vendor - suggesting a fresh resourcing strategy without ever pitching the solution directly.

What we’re pitching: Tech recruitment services.

John, I saw Monzo had to ship an emergency patch after that WebSocket auth issue last quarter - must’ve been a seriously tough week, hope you’ve come through in the crunch!

At your scale, these things can happen, as you know better than most.

But pulling core engineers off the roadmap always stings.

Some teams are now spinning up external “stability squads” - built to handle fires fast, so your core team can stay focused on the mission: building the most intelligent, human banking experience.

Mind if I share more info on how this could work for you?

Tutorial of the Week 🏫

How to build the most robust email infrastructure

Tool of the Week ⚙️

Serper.dev

What it does: Scrapes Google Search at scale for dirt cheap - pulling live SERP data, page metadata, maps listings, and more.

Why it’s valuable: Great for GTM teams building trigger-based campaigns (e.g. companies ranking for “top fintech apps 2024”) or surfacing fresh leads from niche search terms - without burning your budget on proxies.

Next steps: Try Serper and test a few queries for outreach inspiration or research.

Tip of the Week 💡

Normalise company names before you drop them into outreach.
Nothing screams “automated” like saying “I saw you’re the VP at SentiTech Holdings Group LLC.” Clean, casual language builds trust. Prospects talk about their company like a person, not a filing. You should too.

Use this prompt to make it effortless:

Prompt:
Normalise the following company name to how a colleague at the company would casually refer to it.

Instructions:

• Keep only the distinctive parts

• Remove suffixes like “Inc”, “Group”, “Holdings”, etc.

• Use acronyms only if natural

• Don’t use full stops

Example Output:
Company name: Bernstein Private Wealth Management
→ Bernstein

Company name: JP Morgan Chase & Co.
→ JPM

FREE Gift 🎁

Ultimate Guide to Clay

Hosted by brothers Felix and Penn Frank, Co-Founders @ StackOptimise.