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    <title>The StackOptimise Newsletter</title>
    <description>Go-to weekly newsletter for GTM operators, packed with actionable tutorials, tools, tips, templates, and free resources you can use immediately.</description>
    
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    <pubDate>Tue, 11 Aug 2026 11:00:00 +0000</pubDate>
    <atom:published>2026-08-11T11:00:00Z</atom:published>
    <atom:updated>2026-08-13T04:39:27Z</atom:updated>
    
      <category>Business</category>
      <category>Marketing</category>
      <category>Artificial Intelligence</category>
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      <item>
  <title>Vol 65</title>
  <description>Go-To Newsletter for GTM Operators. </description>
  <link>https://stackoptimise.beehiiv.com/p/vol-65</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/vol-65</guid>
  <pubDate>Tue, 11 Aug 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-08-11T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
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</style><div class='beehiiv__body'><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><h2 class="heading" style="text-align:left;">Contents </h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#template-of-the-week" rel="noopener noreferrer nofollow">Template of the Week 📕 </a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tutorial-of-the-week" rel="noopener noreferrer nofollow">Tutorial of the Week 🏫</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tip-of-the-week" rel="noopener noreferrer nofollow">Tip of the Week 💡</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#free-gift" rel="noopener noreferrer nofollow">FREE Gift 🎁</a></p></li></ul></div><div id="template-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Template of the Week </b>📕</h3><p class="paragraph" style="text-align:left;">This one works because it&#39;s built almost entirely around the prospect. It plays to their authority,  positions them as the expert, which lowers their guard.</p><p class="paragraph" style="text-align:left;"><b>What we&#39;re pitching</b>:  A service that helps industry experts grow their audience.</p><hr class="content_break"><p class="paragraph" style="text-align:left;">Hi Laura,</p><p class="paragraph" style="text-align:left;">Came across your feature on Iowa&#39;s health information exchange transition in early 2026.</p><p class="paragraph" style="text-align:left;">That got me curious about your background - your 25 years in IT across government and healthcare, and how you&#39;ve built Converge to focus on that last mile of interoperability work.</p><p class="paragraph" style="text-align:left;">It strikes me there&#39;s probably a much larger audience for your thinking around multi-stakeholder alignment and modernising statewide infrastructure, especially as more states grapple with these exact challenges.</p><p class="paragraph" style="text-align:left;">Would it make sense to chat about how your expertise could reach the people who need to hear it most?</p></div><div id="tutorial-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tutorial of the Week </b>🏫</h3><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="true" class="youtube_embed" frameborder="0" height="100%" src="https://youtube.com/embed/3YdhmjV2opg" width="100%"></iframe></div><div id="tool-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tool of the Week ⚙️</b></h3><p class="paragraph" style="text-align:left;"><a class="link" href="https://premiuminboxes.com/?fpr=felix51&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-65" target="_blank" rel="noopener noreferrer nofollow"><i><b>Premium Inboxes</b></i></a></p><p class="paragraph" style="text-align:left;"><b>What it does? </b>A done-for-you inbox provider that sets up official Google Workspace and Microsoft 365 accounts for cold email.</p><p class="paragraph" style="text-align:left;"><b>Why we love it?</b> They manually configure and verify every DNS record (SPF, DKIM, DMARC) rather than relying on automation. Setup is usually done within 12 hours, and they offer free replacement inboxes if one gets flagged.</p><p class="paragraph" style="text-align:left;"><b>Next steps: </b>Take a look at <a class="link" href="https://premiuminboxes.com/?fpr=felix51&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-65" target="_blank" rel="noopener noreferrer nofollow">premiuminboxes.com</a> </p></div><div id="tip-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tip of the Week </b>💡</h3><p class="paragraph" style="text-align:left;"><b>Send handwritten notes on outbound. </b></p><p class="paragraph" style="text-align:left;">It stands out because it doesn&#39;t look like the other 40 grey text emails in someone&#39;s inbox.</p><p class="paragraph" style="text-align:left;">You can generate a handwritten-style note with AI in seconds, screenshot it, and drop the image into your outreach.</p><p class="paragraph" style="text-align:left;">Warning: don&#39;t overdo it. If everyone starts doing this, the novelty wears off fast. Use it for high priority accounts.</p></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#07ff29;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>FREE Gift </b>🎁</h3><p class="paragraph" style="text-align:center;"><i><a class="link" href="https://drive.google.com/file/d/1KeJufOgQA3rrRj5XHxhgEHZA7dHpj_gY/view?usp=drive_link&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-65" target="_blank" rel="noopener noreferrer nofollow">WhatsApp Outreach Guide</a></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-65" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-65" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-65" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/d/cypr-vdw-dxt?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-65"><span class="button__text" style=""><b>StackOptimise Outbound Free Trial</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-65"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/course?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-65"><span class="button__text" style="color:#ffffff;"><b>No.1 GTM Engineer Course</b></span></a></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
  ]]></content:encoded>
</item>

      <item>
  <title>Vol 64</title>
  <description>Go-To Newsletter for GTM Operators. </description>
  <link>https://stackoptimise.beehiiv.com/p/vol-64</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/vol-64</guid>
  <pubDate>Tue, 04 Aug 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-08-04T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
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</style><div class='beehiiv__body'><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><h2 class="heading" style="text-align:left;">Contents </h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#template-of-the-week" rel="noopener noreferrer nofollow">Template of the Week 📕 </a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tutorial-of-the-week" rel="noopener noreferrer nofollow">Tutorial of the Week 🏫</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tip-of-the-week" rel="noopener noreferrer nofollow">Tip of the Week 💡</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#free-gift" rel="noopener noreferrer nofollow">FREE Gift 🎁</a></p></li></ul></div><div id="template-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Template of the Week </b>📕</h3><p class="paragraph" style="text-align:left;">This template opens with a piece of news the reader probably hasn&#39;t clocked yet, which triggers a bit of curiosity and positions the sender as someone who&#39;s actually paying attention to the space. </p><p class="paragraph" style="text-align:left;"><b>What we&#39;re pitching</b>: A tool that reactivates lapsed non-profit donors through Meta&#39;s new direct messaging feature.</p><hr class="content_break"><p class="paragraph" style="text-align:left;">Hi Anne-Marie,</p><p class="paragraph" style="text-align:left;">Meta just updated its platform to seriously compete with text messaging, allowing non-profits to match supporter contact information and send direct messages.</p><p class="paragraph" style="text-align:left;">Initial campaigns show that almost 1 in 5 lapsed supporters are reactivated, costing only $0.36 per reactivated supporter.</p><p class="paragraph" style="text-align:left;">Your supporters haven&#39;t stopped caring about your cause. Their attention has just moved to different platforms.</p><p class="paragraph" style="text-align:left;">We see this as a big chance to re-engage past supporters before Giving Tuesday and year-end giving.</p><p class="paragraph" style="text-align:left;">Would you be interested in an invite to our 30-minute webinar next week?</p></div><div id="tutorial-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tutorial of the Week </b>🏫</h3><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="true" class="youtube_embed" frameborder="0" height="100%" src="https://youtube.com/embed/ZeOpDLjmF3Q" width="100%"></iframe></div><div id="tool-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tool of the Week ⚙️</b></h3><p class="paragraph" style="text-align:left;"><a class="link" href="https://missioninbox.com/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-64" target="_blank" rel="noopener noreferrer nofollow"><i><b>MissionInbox</b></i></a></p><p class="paragraph" style="text-align:left;"><b>What it does? </b>An email infrastructure and deliverability platform that gives you isolated servers and dedicated IPs. </p><p class="paragraph" style="text-align:left;"><b>Why we love it?</b> It stops our sending reputation getting dragged down by other people on shared IP pools, which is a common reason cold emails quietly start landing in spam. Good for teams sending at volume who want proper control over their infrastructure.</p><p class="paragraph" style="text-align:left;"><b>Next steps: </b>Have a look at <a class="link" href="https://missioninbox.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-64" target="_blank" rel="noopener noreferrer nofollow">missioninbox</a>! </p></div><div id="tip-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tip of the Week </b>💡</h3><p class="paragraph" style="text-align:left;"><b>Don’t make your cold emails perfect. </b></p><p class="paragraph" style="text-align:left;">A few spelling mistakes might actually get you more replies.</p><p class="paragraph" style="text-align:left;">A message with the odd typo reads like a busy human typed it in a hurry. And busy humans get replies.</p><p class="paragraph" style="text-align:left;">Caveat: don&#39;t misspell the person&#39;s name, their company, or your own product. Those still matter. This is about the odd typo in the body, not looking careless where it counts.</p></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#07ff29;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>FREE Gift </b>🎁</h3><p class="paragraph" style="text-align:center;"><i><a class="link" href="https://docs.google.com/document/d/12HSOy4P4Gpngk9t8V3VAMZddzvPU9NPcjGjK0K9wTFU/edit?usp=sharing&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-64" target="_blank" rel="noopener noreferrer nofollow">How To Build The Ultimate Lead Magnet</a></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-64" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-64" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-64" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/d/cypr-vdw-dxt?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-64"><span class="button__text" style=""><b>StackOptimise Outbound Free Trial</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-64"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/course?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-64"><span class="button__text" style="color:#ffffff;"><b>No.1 GTM Engineer Course</b></span></a></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
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      <item>
  <title>Our SaaS is officially live 🌼</title>
  <description>The biggest untapped GTM play of 2026 🚀</description>
  <link>https://stackoptimise.beehiiv.com/p/our-saas-is-officially-live</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/our-saas-is-officially-live</guid>
  <pubDate>Tue, 28 Jul 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-07-28T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
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</style><div class='beehiiv__body'><div class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h1 class="heading" style="text-align:left;">1. The Product </h1><p class="paragraph" style="text-align:left;">Enter <a class="link" href="http://useblume.ai?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=our-saas-is-officially-live" target="_blank" rel="noopener noreferrer nofollow"><b>Blume</b></a>.</p><p class="paragraph" style="text-align:left;">One place for one person to manage LinkedIn posts across your entire team.</p><p class="paragraph" style="text-align:left;">Spin up posts in seconds using old content, competitor posts, industry news, viral templates and more.</p><p class="paragraph" style="text-align:left;">Once they go live, see which buyers are engaging, push them into your CRM or outreach, and track exactly what’s working across the team.</p><p class="paragraph" style="text-align:left;">And everything you do in Blume makes it smarter. So the longer you use it, the better the content gets and the harder your brand becomes to ignore.</p><h1 class="heading" style="text-align:left;">2. The Story </h1><p class="paragraph" style="text-align:left;">Felix and I started posting on LinkedIn to grow StackOptimise. It worked.</p><p class="paragraph" style="text-align:left;">So we got the team posting too. That worked even better.</p><p class="paragraph" style="text-align:left;">But not for long. People weren’t posting consistently, people didn’t know what to post, and we had no clear view of what the whole team was putting out or what was actually working.</p><p class="paragraph" style="text-align:left;">There was no tool that did what we needed. So we built our own. Over the last 12 months, we’ve turned that internal tool into a proper SaaS product. </p><p class="paragraph" style="text-align:left;">Employee-generated content is the next big thing. It’s one of the fastest and most affordable ways to get your brand seen everywhere. And Blume helps you act on it.</p><h1 class="heading" style="text-align:left;">3. The Price </h1><p class="paragraph" style="text-align:left;">Free to try. No card required. Then:</p><ul><li><p class="paragraph" style="text-align:left;"><b>1–4 profiles:</b> $29 per profile/month</p></li><li><p class="paragraph" style="text-align:left;"><b>5–10 profiles:</b> $25 per profile/month</p></li><li><p class="paragraph" style="text-align:left;"><b>11+ profiles:</b> $20 per profile/month</p></li></ul><p class="paragraph" style="text-align:left;">Unlimited admin seats. You only pay for connected profiles.</p></div><div class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/698630eb-845e-4988-94fd-4e0ce34dca3b/Screenshot_2026-06-24_at_10.21.16_AM.png?t=1782276701"/><div class="image__source"><span class="image__source_text"><p><a class="link" href="http://useblume.ai?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=our-saas-is-officially-live" target="_blank" rel="noopener noreferrer nofollow">useblume.ai</a></p></span></div></div></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h1 class="heading" style="text-align:center;">Free to try: <a class="link" href="https://useblume.ai/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=our-saas-is-officially-live" target="_blank" rel="noopener noreferrer nofollow">Blume</a></h1></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=our-saas-is-officially-live" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=our-saas-is-officially-live" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=our-saas-is-officially-live" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/d/cypr-vdw-dxt?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=our-saas-is-officially-live"><span class="button__text" style=""><b>StackOptimise Outbound Free Trial</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=our-saas-is-officially-live"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://useblume.ai?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=our-saas-is-officially-live"><span class="button__text" style="color:#ffffff;"><b>Blume AI</b></span></a></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
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  <title>Vol 63</title>
  <description>Go-To Newsletter for GTM Operators. </description>
  <link>https://stackoptimise.beehiiv.com/p/vol-63</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/vol-63</guid>
  <pubDate>Tue, 21 Jul 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-07-21T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
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</style><div class='beehiiv__body'><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><h2 class="heading" style="text-align:left;">Contents </h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#template-of-the-week" rel="noopener noreferrer nofollow">Template of the Week 📕 </a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tutorial-of-the-week" rel="noopener noreferrer nofollow">Tutorial of the Week 🏫</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tip-of-the-week" rel="noopener noreferrer nofollow">Tip of the Week 💡</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#free-gift" rel="noopener noreferrer nofollow">FREE Gift 🎁</a></p></li></ul></div><div id="template-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Template of the Week </b>📕</h3><p class="paragraph" style="text-align:left;">This one opens with humour and self-awareness, which is a pattern interrupt. Then it gets specific fast. The body builds trust because it shows the sender understands how companies at that stage actually operate.</p><p class="paragraph" style="text-align:left;"><b>What we&#39;re pitching</b>: Fixed-fee, on-demand legal support for scaling tech and IT services companies.</p><hr class="content_break"><p class="paragraph" style="text-align:left;">Good day Robert!</p><p class="paragraph" style="text-align:left;">Brace yourself for a sexy topic. Legals.</p><p class="paragraph" style="text-align:left;">I know it&#39;s dull as hell, but obviously quite important when you&#39;re managing things like contractual liability for client data breaches or navigating disputes over intellectual property ownership.</p><p class="paragraph" style="text-align:left;">No call needed - most companies your size have someone in ops or finance reviewing legal stuff without proper legal sign-off, which gets risky fast. We offer fixed-fee, on-demand legal support and I imagine you&#39;re busy (good luck).</p><p class="paragraph" style="text-align:left;">Do you mind if I just share how other IT services companies set this up so legal work basically becomes frictionless and hassle-free?</p></div><div id="tutorial-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tutorial of the Week </b>🏫</h3><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="true" class="youtube_embed" frameborder="0" height="100%" src="https://youtube.com/embed/5QpVI-JbtH4" width="100%"></iframe></div><div id="tool-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tool of the Week ⚙️</b></h3><p class="paragraph" style="text-align:left;"><a class="link" href="http://rb2b.com/?ref=felix&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-63" target="_blank" rel="noopener noreferrer nofollow"><i><b>RB2B</b></i></a></p><p class="paragraph" style="text-align:left;"><b>What it does? </b>Identifies the people who visit your website (from USA only).</p><p class="paragraph" style="text-align:left;"><b>Why we love it?</b> Allows you to auto-target anyone who visits your site. Also a lovely integration with Slack.</p><p class="paragraph" style="text-align:left;"><b>Next steps: </b>Totally self-serve and easy to setup so check the link above and deffo give their Founder a follow on LinkedIn <i><b>(Adam Robinson)</b></i>, his content is elite.</p></div><div id="tip-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tip of the Week </b>💡</h3><p class="paragraph" style="text-align:left;">How to become a self-schooling machine:<br><br>1. Follow the top sales voices on LinkedIn. <br>2. Engage with their content to refine your feed.<br>3. Save any posts that resonate.<br>4. Schedule a time once a week to review Saved Posts.<br>5. Extract any practical insights onto a google doc/Notion page.<br>6. Implement 1 new tip per week and continually upgrade your skillset.</p></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#07ff29;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>FREE Gift </b>🎁</h3><p class="paragraph" style="text-align:center;"><i><a class="link" href="https://drive.google.com/drive/folders/1MMDAmj9K99vwxTriD343ze2Zx_9OQXDJ?usp=drive_link&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-63" target="_blank" rel="noopener noreferrer nofollow">Cold Email OS (Claude Skills)</a></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-63" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-63" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-63" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/d/cypr-vdw-dxt?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-63"><span class="button__text" style=""><b>StackOptimise Outbound Free Trial</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-63"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/course?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-63"><span class="button__text" style="color:#ffffff;"><b>No.1 GTM Engineer Course</b></span></a></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
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      <item>
  <title>Vol 62</title>
  <description>Go-To Newsletter for GTM Operators. </description>
  <link>https://stackoptimise.beehiiv.com/p/vol-62</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/vol-62</guid>
  <pubDate>Tue, 14 Jul 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-07-14T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
  .bh__table, .bh__table_header, .bh__table_cell { border: 1px solid #C0C0C0; }
  .bh__table_cell { padding: 5px; background-color: #FFFFFF; }
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</style><div class='beehiiv__body'><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><h2 class="heading" style="text-align:left;">Contents </h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#template-of-the-week" rel="noopener noreferrer nofollow">Template of the Week 📕 </a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tutorial-of-the-week" rel="noopener noreferrer nofollow">Tutorial of the Week 🏫</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tip-of-the-week" rel="noopener noreferrer nofollow">Tip of the Week 💡</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#free-gift" rel="noopener noreferrer nofollow">FREE Gift 🎁</a></p></li></ul></div><div id="template-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Template of the Week </b>📕</h3><p class="paragraph" style="text-align:left;">This template works because it opens with a pain point disguised as a question - and a really specific one. Then it moves straight into a clear product benefit without any fluff. And the CTA keeps the barrier low.</p><p class="paragraph" style="text-align:left;"><b>What we&#39;re pitching</b>: Automated event page platform for sports and entertainment organisations.</p><hr class="content_break"><p class="paragraph" style="text-align:left;">Hey Ryan,</p><p class="paragraph" style="text-align:left;">Is your team still copying event info from Ticketmaster onto the website every time a new show goes up, like the Allstate Sugar Bowl New Year&#39;s Parade?</p><p class="paragraph" style="text-align:left;">We built a web platform specifically for sports organisations like yours, and we&#39;re rolling out a direct sync with Ticketmaster. When shows go live, on-brand event pages and What&#39;s On listings build themselves. No embeds, no copy-paste.</p><p class="paragraph" style="text-align:left;">Sleeping Village made the switch and cut 75% of their web admin time.</p><p class="paragraph" style="text-align:left;">Mind if I fire over a quick video showing how it&#39;d work for Allstate Sugar Bowl?</p></div><div id="tutorial-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tutorial of the Week </b>🏫</h3><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="true" class="youtube_embed" frameborder="0" height="100%" src="https://youtube.com/embed/ORCYVERl9wY" width="100%"></iframe></div><div id="tool-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tool of the Week ⚙️</b></h3><p class="paragraph" style="text-align:left;"><i><a class="link" href="https://mantiks.io/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-62" target="_blank" rel="noopener noreferrer nofollow">Mantiks</a></i></p><p class="paragraph" style="text-align:left;"><b>What it does?</b> Monitors job postings daily across major job boards and turns hiring signals into B2B leads - complete with decision-maker contact details.</p><p class="paragraph" style="text-align:left;"><b>Why we love it?</b> The tool gives direct contacts for the hiring managers and decision-makers involved. The data refreshes every 24 hours, which is quite fast compared to most intent tools.</p><p class="paragraph" style="text-align:left;"><b>Next steps:</b> ⛓️‍💥 Start <a class="link" href="https://mantiks.io/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-62" target="_blank" rel="noopener noreferrer nofollow">here</a> today.</p></div><div id="tip-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tip of the Week </b>💡</h3><p class="paragraph" style="text-align:left;">Lead magnets can power your entire GTM agency. </p><p class="paragraph" style="text-align:left;">Create as many as you can and distribute them everywhere - cold email, LinkedIn, your website, even follow-up sequences. The more touchpoints, the more chances someone engages. </p></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#07ff29;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>FREE Gift </b>🎁</h3><p class="paragraph" style="text-align:center;"><a class="link" href="https://docs.google.com/spreadsheets/d/1cbb0uWJVmvwBE_UKykx5V6SEKIEXuevGJWdYIfFaOfU/edit?usp=sharing&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-62" target="_blank" rel="noopener noreferrer nofollow"><i>UK Marketing Directors & Heads of Growth</i></a></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-62" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-62" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-62" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/d/cypr-vdw-dxt?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-62"><span class="button__text" style=""><b>StackOptimise Outbound Free Trial</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-62"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/course?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-62"><span class="button__text" style="color:#ffffff;"><b>No.1 GTM Engineer Course</b></span></a></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
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  <title>Vol 61</title>
  <description>Go-To Newsletter for GTM Operators. </description>
  <link>https://stackoptimise.beehiiv.com/p/vol-61</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/vol-61</guid>
  <pubDate>Tue, 07 Jul 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-07-07T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
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</style><div class='beehiiv__body'><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><h2 class="heading" style="text-align:left;">Table of Contents</h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#template-of-the-week" rel="noopener noreferrer nofollow">Template of the Week 📕 </a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tutorial-of-the-week" rel="noopener noreferrer nofollow">Tutorial of the Week 🏫</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tip-of-the-week" rel="noopener noreferrer nofollow">Tip of the Week 💡</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#free-gift" rel="noopener noreferrer nofollow">FREE Gift 🎁</a></p></li></ul></div><div id="template-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Template of the Week </b>📕</h3><p class="paragraph" style="text-align:left;">This one is short and direct. There&#39;s no long preamble, no over-researched paragraph about the recipient&#39;s career history. The whole thing reads like a message from someone who&#39;s busy and respects that the recipient is too.</p><p class="paragraph" style="text-align:left;"><b>What we&#39;re pitching</b>: Custom parts manufacturing services (CNC, injection moulding, sheet metal) for hardware and event tech teams.</p><h2 class="heading" style="text-align:left;">Contents </h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#template-of-the-week" rel="noopener noreferrer nofollow">Template of the Week 📕 </a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tutorial-of-the-week" rel="noopener noreferrer nofollow">Tutorial of the Week 🏫</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tip-of-the-week" rel="noopener noreferrer nofollow">Tip of the Week 💡</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#free-gift" rel="noopener noreferrer nofollow">FREE Gift 🎁</a></p></li></ul><hr class="content_break"><p class="paragraph" style="text-align:left;">Hey Prangshu,</p><p class="paragraph" style="text-align:left;">I&#39;m [Name], founder of [Company].</p><p class="paragraph" style="text-align:left;">We help event technology teams acquire custom parts manufactured quickly and reliably across CNC, injection moulding, and sheet metal.</p><p class="paragraph" style="text-align:left;">If you have a component you need pricing for, we can provide a quote within 24 hours.</p><p class="paragraph" style="text-align:left;">Would that be useful?</p><p class="paragraph" style="text-align:left;">P.S. We&#39;ve maintained 100% five-star ratings for over a decade and were recognised in The Manufacturer Top 100 - yet to have an unsolved customer problem.</p></div><div id="tutorial-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tutorial of the Week </b>🏫</h3><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="true" class="youtube_embed" frameborder="0" height="100%" src="https://youtube.com/embed/jYouFdSheAs" width="100%"></iframe></div><div id="tool-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tool of the Week ⚙️</b></h3><p class="paragraph" style="text-align:left;"><i><a class="link" href="https://prospeo.io/?via=felix&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-61" target="_blank" rel="noopener noreferrer nofollow">Prospeo</a></i></p><p class="paragraph" style="text-align:left;"><b>What it does?</b> Finds and verifies B2B email addresses and mobile numbers from LinkedIn profiles, Sales Navigator searches, and company domains.</p><p class="paragraph" style="text-align:left;"><b>Why we love it?</b> The accuracy is genuinely strong - around 98%. We like it because at times the Chrome extension is quite handy for grabbing data straight from LinkedIn without breaking our workflow. </p><p class="paragraph" style="text-align:left;"><b>Next steps:</b> Try out Prospeo v2 <a class="link" href="https://prospeo.io/?via=felix&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-61" target="_blank" rel="noopener noreferrer nofollow">here</a>.</p></div><div id="tip-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tip of the Week </b>💡</h3><p class="paragraph" style="text-align:left;">7 phrases that scream &quot;AI wrote my copy&quot; - and how to fix them.</p><p class="paragraph" style="text-align:left;">1️⃣ Em dashes everywhere<br>2️⃣ Rule of three<br>3️⃣ Corporate speak<br>4️⃣ Present-tense stacking<br>5️⃣ Fake personalisation<br>6️⃣ Cringe transitions<br>7️⃣ Contrast framing</p><p class="paragraph" style="text-align:left;">If your copy hits more than two of these, maybe give it another pass.</p></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#07ff29;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>FREE Gift </b>🎁</h3><p class="paragraph" style="text-align:center;"><a class="link" href="https://docs.google.com/spreadsheets/d/1cfEcoWxI1fOEv33E2XYMOrBMPxIp1QIPe1uT-UCEO3o/edit?usp=sharing&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-61" target="_blank" rel="noopener noreferrer nofollow"><i>UK Heads of Marketing & CMOs</i></a></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-61" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-61" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-61" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/d/cypr-vdw-dxt?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-61"><span class="button__text" style=""><b>StackOptimise Outbound Free Trial</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-61"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/course?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-61"><span class="button__text" style="color:#ffffff;"><b>No.1 GTM Engineer Course</b></span></a></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
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      <item>
  <title>We book 3,500 leads a month (here&#39;s the playbook) </title>
  <description>New Product Announcement 📣</description>
  <link>https://stackoptimise.beehiiv.com/p/webinar</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/webinar</guid>
  <pubDate>Wed, 01 Jul 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-07-01T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><div class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><p class="paragraph" style="text-align:left;">This Thursday, we are going live with Peter from GetSales to walk through the exact system we use at StackOptimise to book around <b>3,500 leads a month</b> for our clients.</p><p class="paragraph" style="text-align:left;">We are going to share our actual playbook we run day to day. </p></div><div class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/184d0123-45fa-4644-a80d-3fd862dd2e1b/image.png?t=1782723619"/><div class="image__source"><span class="image__source_text"><p><a class="link" href="https://luma.com/sgcyxbzg?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=we-book-3-500-leads-a-month-here-s-the-playbook" target="_blank" rel="noopener noreferrer nofollow">Register here</a>!</p></span></div></div></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Here&#39;s what we&#39;re covering (roughly 50 mins + Q&A):</b></h3><ul><li><p class="paragraph" style="text-align:left;">Why outbound is getting harder in 2026 </p></li><li><p class="paragraph" style="text-align:left;">What a sharp ICP looks like, and how we find the ~5% ready to buy now</p></li><li><p class="paragraph" style="text-align:left;">How to scale verticles like - IT, recruitment, cybersecurity </p></li><li><p class="paragraph" style="text-align:left;">Our inbox stack, warmup setup, sending infra, basically email deliverability 101</p></li><li><p class="paragraph" style="text-align:left;">How we use LinkedIn alongside email without it turning into noise</p></li></ul><p class="paragraph" style="text-align:left;">If you&#39;ve been meaning to fix your outbound this quarter, register here. </p><p class="paragraph" style="text-align:left;"><a class="link" href="https://luma.com/sgcyxbzg?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=we-book-3-500-leads-a-month-here-s-the-playbook" target="_blank" rel="noopener noreferrer nofollow"><b>Save your spot here</b></a></p><p class="paragraph" style="text-align:left;">P.S. We’ve got some exciting perks for you. See you on Thursday. </p></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="" href="https://luma.com/sgcyxbzg?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=we-book-3-500-leads-a-month-here-s-the-playbook"><span class="button__text" style=""> SAVE YOUR SPOT HERE </span></a></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=we-book-3-500-leads-a-month-here-s-the-playbook" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=we-book-3-500-leads-a-month-here-s-the-playbook" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=we-book-3-500-leads-a-month-here-s-the-playbook" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/d/cypr-vdw-dxt?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=we-book-3-500-leads-a-month-here-s-the-playbook"><span class="button__text" style=""><b>StackOptimise Outbound Free Trial</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=we-book-3-500-leads-a-month-here-s-the-playbook"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/course?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=we-book-3-500-leads-a-month-here-s-the-playbook"><span class="button__text" style="color:#ffffff;"><b>No.1 GTM Engineer Course</b></span></a></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
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</item>

      <item>
  <title>Vol 60</title>
  <description>Go-To Newsletter for GTM Operators. </description>
  <link>https://stackoptimise.beehiiv.com/p/vol-60</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/vol-60</guid>
  <pubDate>Tue, 30 Jun 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-06-30T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
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</style><div class='beehiiv__body'><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><h2 class="heading" style="text-align:left;">Contents </h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#template-of-the-week" rel="noopener noreferrer nofollow">Template of the Week 📕 </a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tutorial-of-the-week" rel="noopener noreferrer nofollow">Tutorial of the Week 🏫</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tip-of-the-week" rel="noopener noreferrer nofollow">Tip of the Week 💡</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#free-gift" rel="noopener noreferrer nofollow">FREE Gift 🎁</a></p></li></ul></div><div id="template-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Template of the Week </b>📕</h3><p class="paragraph" style="text-align:left;">This template uses a pattern interrupt - instead of opening with flattery or a question. It leads with an observation about the recipient&#39;s own business category. That&#39;s unusual enough to hold attention. Then it stacks three specific pain points. And the CTA is deliberately vague.</p><p class="paragraph" style="text-align:left;"><b>What we&#39;re pitching</b>: Product marketing activation platform for e-commerce and CPG brands.</p><hr class="content_break"><p class="paragraph" style="text-align:left;">Hi Keely,</p><p class="paragraph" style="text-align:left;">For a non-alcoholic beverage company like Real American Beer, it&#39;s common to notice:</p><p class="paragraph" style="text-align:left;">As marketing systems gather more data, they naturally concentrate resources on a select few top-performing products.</p><p class="paragraph" style="text-align:left;">Eventually, much of the broader product inventory can quietly stop getting adequate exposure.</p><p class="paragraph" style="text-align:left;">New beverage introductions often struggle to build momentum, and older, less active items aren&#39;t thoroughly tested.</p><p class="paragraph" style="text-align:left;">Some teams address this by running structured activation campaigns for new and underexposed products, ensuring they truly get seen and tested.</p><p class="paragraph" style="text-align:left;">Would you be interested in learning more about this process?</p></div><div id="tutorial-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tutorial of the Week </b>🏫</h3><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="true" class="youtube_embed" frameborder="0" height="100%" src="https://youtube.com/embed/Yk6rZxQbZSE" width="100%"></iframe></div><div class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>WEBINAR ALERT </b>🚨</h3><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d92e53a1-39bf-474e-a46c-cec7650e61f7/image.png?t=1782723545"/></div><p class="paragraph" style="text-align:left;">Felix is going live with Petr from GetSales to walk through the exact outbound system we use at StackOptimise to book around 3,500 leads a month for clients.</p><p class="paragraph" style="text-align:left;">Format: live interview, roughly 50 mins + Q&A.</p><p class="paragraph" style="text-align:left;"><a class="link" href="https://luma.com/sgcyxbzg?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-60" target="_blank" rel="noopener noreferrer nofollow"><b>Save your spot here</b></a></p><p class="paragraph" style="text-align:left;">P.S. We’ve got some cool perks for attendees.</p></div><div id="tool-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tool of the Week ⚙️</b></h3><p class="paragraph" style="text-align:left;"><i><a class="link" href="https://phantombuster.com/?deal=felix46&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-60" target="_blank" rel="noopener noreferrer nofollow">Phantombuster</a></i></p><p class="paragraph" style="text-align:left;"><b>What it does?</b> Automates lead generation, data extraction, and outreach across LinkedIn, Sales Navigator, and other platforms using pre-built workflows called &quot;Phantoms.&quot;</p><p class="paragraph" style="text-align:left;"><b>Why we love it?</b> It’s quite useful if you&#39;re pulling leads from Sales Navigator searches and want verified emails attached. It’s the OG scraping tool. </p><p class="paragraph" style="text-align:left;"><b>Next steps:</b> Start your 14-day free trial <a class="link" href="https://phantombuster.com/?deal=felix46&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-60" target="_blank" rel="noopener noreferrer nofollow">here</a>.</p></div><div id="tip-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tip of the Week </b>💡</h3><p class="paragraph" style="text-align:left;">Sarcasm and self-deprecation are criminally underused in cold outreach. </p><p class="paragraph" style="text-align:left;">Here’s how to use them both:</p><p class="paragraph" style="text-align:left;">1️⃣ <b>Hook:</b> &quot;If Apple ever launches a feature that auto-deletes emails like this, I&#39;ll take it personally.&quot; </p><p class="paragraph" style="text-align:left;">2️⃣ <b>Setup:</b> &quot;I know Apple stands for simplicity - so I&#39;ve cut the fluff and just accepted my fate in your spam folder.&quot; </p><p class="paragraph" style="text-align:left;">3️⃣ <b>Punchline:</b> &quot;Don&#39;t make me fly to Cupertino just to knock on your office door.&quot;</p><p class="paragraph" style="text-align:left;">Make them laugh and they’ll reply to you. </p></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#07ff29;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>FREE Gift </b>🎁</h3><p class="paragraph" style="text-align:center;"><i><a class="link" href="https://docs.google.com/spreadsheets/d/17Cijn-fsxLNfAwuhVIoL6Twrc0dR2xrGkT1-ZffSTsU/edit?usp=sharing&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-60" target="_blank" rel="noopener noreferrer nofollow">UK Business Leaders - Mixed Verticals</a></i><i> (2K leads)</i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-60" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-60" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-60" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/d/cypr-vdw-dxt?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-60"><span class="button__text" style=""><b>StackOptimise Outbound Free Trial</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-60"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/course?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-60"><span class="button__text" style="color:#ffffff;"><b>No.1 GTM Engineer Course</b></span></a></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
  ]]></content:encoded>
</item>

      <item>
  <title>Vol 59</title>
  <description>Go-To Newsletter for GTM Operators. </description>
  <link>https://stackoptimise.beehiiv.com/p/vol-59</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/vol-59</guid>
  <pubDate>Tue, 23 Jun 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-06-23T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
  .bh__table, .bh__table_header, .bh__table_cell { border: 1px solid #C0C0C0; }
  .bh__table_cell { padding: 5px; background-color: #FFFFFF; }
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</style><div class='beehiiv__body'><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><h2 class="heading" style="text-align:left;">Contents </h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#template-of-the-week" rel="noopener noreferrer nofollow">Template of the Week 📕 </a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tutorial-of-the-week" rel="noopener noreferrer nofollow">Tutorial of the Week 🏫</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tip-of-the-week" rel="noopener noreferrer nofollow">Tip of the Week 💡</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#free-gift" rel="noopener noreferrer nofollow">FREE Gift 🎁</a></p></li></ul></div><div id="template-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Template of the Week </b>📕</h3><p class="paragraph" style="text-align:left;">This one leans on curiosity and genuine flattery backed by research. The email positions the sender as someone who&#39;s followed the prospects&#39; full journey. </p><p class="paragraph" style="text-align:left;"><b>What we&#39;re pitching</b>: Thought leadership and personal brand growth services for founders in niche industries.</p><hr class="content_break"><p class="paragraph" style="text-align:left;">Hi Kari,</p><p class="paragraph" style="text-align:left;">Came across you in a Data Center Dynamics feature on Detroit&#39;s first independent carrier hotel.</p><p class="paragraph" style="text-align:left;">That got me curious about your background - particularly your time at CIM Group managing billions in real estate deals and how you&#39;ve built Raeden&#39;s marketplace with thousands of retrofit locations.</p><p class="paragraph" style="text-align:left;">It strikes me there&#39;s probably a much larger audience for your ideas around transforming underutilised real estate into digital infrastructure, especially as AI and advanced manufacturing keep demanding more last-mile connectivity across the country.</p><p class="paragraph" style="text-align:left;">Would it make sense to chat about how your expertise could become a real tool for growth in 2025?</p></div><div id="tutorial-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tutorial of the Week </b>🏫</h3><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="true" class="youtube_embed" frameborder="0" height="100%" src="https://youtube.com/embed/LOGE889ZlxA" width="100%"></iframe></div><div id="tool-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tool of the Week ⚙️</b></h3><p class="paragraph" style="text-align:left;"><i><a class="link" href="https://www.icypeas.com/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-59" target="_blank" rel="noopener noreferrer nofollow"><b>Icypeas</b></a></i></p><p class="paragraph" style="text-align:left;"><b>What it does:</b> Finds and verifies B2B email addresses using a triple-verification process that keeps bounce rates quite low.</p><p class="paragraph" style="text-align:left;"><b>Why we love it:</b> It&#39;s a specialist tool, not an all-in-one platform - and that&#39;s the point. Pricing starts at $19/month, unused credits roll over, and you only pay when a lookup actually returns a result. </p><p class="paragraph" style="text-align:left;"><b>Next steps:</b> 🔗<a class="link" href="https://discolike.com/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-59" target="_blank" rel="noopener noreferrer nofollow"> </a>Add it your email waterfall <a class="link" href="https://www.icypeas.com/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-59" target="_blank" rel="noopener noreferrer nofollow">now</a>.</p></div><div id="tip-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tip of the Week </b>💡</h3><p class="paragraph" style="text-align:left;">5 copywriting rules from SO’s internal Copywriting workshop.</p><p class="paragraph" style="text-align:left;">1️⃣ Each line connects logically to the next. <br>2️⃣ It must be confusion-free. <br>3️⃣ It must be polished. No sloppy grammar..<br>4️⃣ It must sound human. Avoid AI-default phrases.<br>5️⃣ It must be unique. Either the offer carries the email or the copy does. </p><p class="paragraph" style="text-align:left;">Run your next campaign through all five before you hit send.</p></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#07ff29;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>FREE Gift </b>🎁</h3><p class="paragraph" style="text-align:center;"><a class="link" href="https://docs.google.com/spreadsheets/d/1sWOFUxTjm0sEW78oxInm8csEhNjDSDelTBw9UDuoyPs/edit?usp=sharing&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-59" target="_blank" rel="noopener noreferrer nofollow"><i>UK Business Leaders - Mixed Verticals</i></a></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-59" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-59" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-59" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/d/cypr-vdw-dxt?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-59"><span class="button__text" style=""><b>StackOptimise Outbound Free Trial</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-59"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/course?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-59"><span class="button__text" style="color:#ffffff;"><b>No.1 GTM Engineer Course</b></span></a></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
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      <item>
  <title>Vol 58</title>
  <description>Go-To Newsletter for GTM Operators. </description>
  <link>https://stackoptimise.beehiiv.com/p/vol-58</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/vol-58</guid>
  <pubDate>Tue, 16 Jun 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-06-16T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
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</style><div class='beehiiv__body'><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><h2 class="heading" style="text-align:left;">Contents </h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#template-of-the-week" rel="noopener noreferrer nofollow">Template of the Week 📕 </a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tutorial-of-the-week" rel="noopener noreferrer nofollow">Tutorial of the Week 🏫</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tip-of-the-week" rel="noopener noreferrer nofollow">Tip of the Week 💡</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#free-gift" rel="noopener noreferrer nofollow">FREE Gift 🎁</a></p></li></ul></div><div id="template-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Template of the Week </b>📕</h3><p class="paragraph" style="text-align:left;">This template works because it doesn&#39;t claim anything is broken. It just plants the seed that maybe something could be better, and offers a free analysis to prove it. Low risk for the prospect, high value if you deliver.</p><p class="paragraph" style="text-align:left;"><b>What we&#39;re pitching</b>: A free conversion rate optimisation audit for ecommerce and product-led brands.</p><hr class="content_break"><p class="paragraph" style="text-align:left;">Hi Sophie,</p><p class="paragraph" style="text-align:left;">I had a look at your site, observing your main conversion journey.</p><p class="paragraph" style="text-align:left;">Have you had an independent outside evaluation of that journey recently?</p><p class="paragraph" style="text-align:left;">It&#39;s common for internal teams to be so close to their core flows that small friction points become less obvious.</p><p class="paragraph" style="text-align:left;">I&#39;d be happy to send a quick CRO analysis of your core conversion process if that would be helpful.</p></div><div id="tutorial-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tutorial of the Week </b>🏫</h3><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="true" class="youtube_embed" frameborder="0" height="100%" src="https://youtube.com/embed/qGhNzfS3EZE" width="100%"></iframe></div><div id="tool-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tool of the Week ⚙️</b></h3><p class="paragraph" style="text-align:left;"><i><b>DiscoLike</b></i></p><p class="paragraph" style="text-align:left;"><b>What it does:</b> Finds high-fit target accounts by searching 60M+ company websites using natural language and lookalike domain matching.</p><p class="paragraph" style="text-align:left;"><b>Why we love it:</b> DiscoLike scans actual websites instead, so it picks up companies that Apollo, ZoomInfo, and Sales Navigator would miss entirely. It&#39;s quite good for building niche lists in industries where businesses don&#39;t have a strong LinkedIn presence. </p><p class="paragraph" style="text-align:left;"><b>Next steps:</b> 🔗<a class="link" href="https://discolike.com/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-58" target="_blank" rel="noopener noreferrer nofollow"> </a>Worth <a class="link" href="https://discolike.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-58" target="_blank" rel="noopener noreferrer nofollow">trying</a> if your current lists feel like exhausted.</p></div><div id="tip-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tip of the Week </b>💡</h3><p class="paragraph" style="text-align:left;">A personalised screenshot or simple visual can lower inbox placement while improving response rates from the people who actually see the email.</p><p class="paragraph" style="text-align:left;">Here&#39;s the maths:</p><p class="paragraph" style="text-align:left;">80% inbox rate x 1% reply rate = 80 replies <br>70% inbox rate x 1.8% reply rate = 126 replies</p><p class="paragraph" style="text-align:left;">That&#39;s 57% more responses from the second campaign.</p></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#07ff29;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>FREE Gift </b>🎁</h3><p class="paragraph" style="text-align:center;"><a class="link" href="https://docs.google.com/spreadsheets/d/11CgsCnS8M1ZzJPDYUIHVRxaC9oV7oRC-EN4S45HCgt4/edit?usp=sharing&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-58" target="_blank" rel="noopener noreferrer nofollow"><i>Marketing Leaders - AUS</i></a></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-58" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-58" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-58" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/d/cypr-vdw-dxt?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-58"><span class="button__text" style=""><b>StackOptimise Outbound Free Trial</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-58"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/course?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-58"><span class="button__text" style="color:#ffffff;"><b>No.1 GTM Engineer Course</b></span></a></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
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</item>

      <item>
  <title>Vol 57</title>
  <description>Go-To Newsletter for GTM Operators. </description>
  <link>https://stackoptimise.beehiiv.com/p/vol-57</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/vol-57</guid>
  <pubDate>Tue, 09 Jun 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-06-09T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
  .bh__table, .bh__table_header, .bh__table_cell { border: 1px solid #C0C0C0; }
  .bh__table_cell { padding: 5px; background-color: #FFFFFF; }
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</style><div class='beehiiv__body'><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><h2 class="heading" style="text-align:left;">Contents </h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#template-of-the-week" rel="noopener noreferrer nofollow">Template of the Week 📕 </a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tutorial-of-the-week" rel="noopener noreferrer nofollow">Tutorial of the Week 🏫</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tip-of-the-week" rel="noopener noreferrer nofollow">Tip of the Week 💡</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#free-gift" rel="noopener noreferrer nofollow">FREE Gift 🎁</a></p></li></ul></div><div id="template-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Template of the Week </b>📕</h3><p class="paragraph" style="text-align:left;">This template works because it assumes the prospect is already sorted - and then gently suggests they might not be. That lowers the guard immediately because you&#39;re not asking them to switch anything. </p><p class="paragraph" style="text-align:left;"><b>What we&#39;re pitching</b>: A vendor-matching service that benchmarks your current setup against better-fit alternatives.</p><hr class="content_break"><p class="paragraph" style="text-align:left;">Hi Laura,</p><p class="paragraph" style="text-align:left;">I hope everything with your current operations partner is going well, as we often find that businesses are surprised by the other options available today.</p><p class="paragraph" style="text-align:left;">For most brands, the primary source of unhappy customers has little to do with the products or the website&#39;s ease of use. It&#39;s the post-purchase experience with shipping and delivery that tends to be the problem.</p><p class="paragraph" style="text-align:left;">I would guess that you already have a partner you&#39;re working with and aren&#39;t actively looking to make a change.</p><p class="paragraph" style="text-align:left;">That said, the market has become incredibly competitive, and many businesses are taken aback by what&#39;s now on offer. Think of this as a no-cost way to check your current setup against the market.</p><p class="paragraph" style="text-align:left;">We analyse our network of over 200 vetted partners to find the three that are the best fit for your specific brand, sales volume, and product type.</p><p class="paragraph" style="text-align:left;">Would it be okay for me to send your top three matches over?</p></div><div id="tutorial-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tutorial of the Week </b>🏫</h3><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="true" class="youtube_embed" frameborder="0" height="100%" src="https://youtube.com/embed/4TeLu9qXBjQ" width="100%"></iframe></div><div id="tool-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tool of the Week ⚙️</b></h3><p class="paragraph" style="text-align:left;"><b>Exa.ai</b></p><p class="paragraph" style="text-align:left;"><b>What it does:</b> An AI-native search API that finds people, companies, and web content using meaning, not just keywords. </p><p class="paragraph" style="text-align:left;"><b>Why we love it:</b> If you&#39;re doing any kind of lead research or enrichment at scale, Exa is quite useful. You can search for things like &quot;AI-first SaaS companies hiring senior backend engineers in Spain&quot; and actually get results. It plugs into Clay, works with most AI agent setups, and their Google Sheets add-on is handy for quick enrichment jobs. The semantic search is genuinely better than keyword-based alternatives for finding niche prospects.</p><p class="paragraph" style="text-align:left;"><b>Next steps:</b> 🔗<a class="link" href="https://exa.ai/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-57" target="_blank" rel="noopener noreferrer nofollow"> </a><a class="link" href="https://exa.ai?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-57" target="_blank" rel="noopener noreferrer nofollow">Worth</a> testing alongside whatever you&#39;re currently using for lead data.</p></div><div id="tip-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tip of the Week </b>💡</h3><p class="paragraph" style="text-align:left;">Most people use LinkedIn outbound wrong.</p><p class="paragraph" style="text-align:left;">They treat it like a follow-up sequence instead of prioritising warm intent first.</p><p class="paragraph" style="text-align:left;">A better approach:</p><ol start="1"><li><p class="paragraph" style="text-align:left;">Engage people already responding to your emails, ads, or inbound forms</p></li><li><p class="paragraph" style="text-align:left;">Reach out to identified website visitors</p></li><li><p class="paragraph" style="text-align:left;">Target people engaging with your customers</p></li><li><p class="paragraph" style="text-align:left;">Connect with your competitors&#39; audience</p></li><li><p class="paragraph" style="text-align:left;">Then go fully cold</p></li></ol><p class="paragraph" style="text-align:left;">Start with the highest intent leads before blasting cold connection requests. </p></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#07ff29;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>FREE Gift </b>🎁</h3><p class="paragraph" style="text-align:center;"><a class="link" href="https://docs.google.com/spreadsheets/d/1RP_jIfnhKFRvdxkIXP8qS3koum7MvnDCvIYQ4CXH5j4/edit?usp=sharing&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-57" target="_blank" rel="noopener noreferrer nofollow">Fintech Founders & Product Leaders - UAE</a> (6K leads)</p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-57" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-57" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-57" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/d/cypr-vdw-dxt?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-57"><span class="button__text" style=""><b>StackOptimise Outbound Free Trial</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-57"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/course?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-57"><span class="button__text" style="color:#ffffff;"><b>No.1 GTM Engineer Course</b></span></a></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
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      <item>
  <title>Vol 56</title>
  <description>Go-To Newsletter for GTM Operators. </description>
  <link>https://stackoptimise.beehiiv.com/p/vol-56</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/vol-56</guid>
  <pubDate>Tue, 02 Jun 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-06-02T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
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</style><div class='beehiiv__body'><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><h2 class="heading" style="text-align:left;">Contents </h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#template-of-the-week" rel="noopener noreferrer nofollow">Template of the Week 📕 </a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tutorial-of-the-week" rel="noopener noreferrer nofollow">Tutorial of the Week 🏫</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tip-of-the-week" rel="noopener noreferrer nofollow">Tip of the Week 💡</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#free-gift" rel="noopener noreferrer nofollow">FREE Gift 🎁</a></p></li></ul></div><div id="template-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Template of the Week </b>📕</h3><p class="paragraph" style="text-align:left;">This email names the problem better than the prospect could. Instead of leading with what the product does, it leads with the hidden cost the prospect already feels but hasn&#39;t quite put into words. </p><p class="paragraph" style="text-align:left;"><b>What we&#39;re pitching</b>: An AI-powered tender analysis tool for public sector procurement teams.</p><hr class="content_break"><p class="paragraph" style="text-align:left;">Hi Rachel,</p><p class="paragraph" style="text-align:left;">Navigating the volume of public sector contracts takes considerable effort - and the subtle inefficiency isn&#39;t just about identifying tenders, it&#39;s the hours your bid teams invest qualifying opportunities that don&#39;t quite fit, drawing focus from genuinely strong prospects.</p><p class="paragraph" style="text-align:left;">Our AI, Prism Analytics, directly addresses this. It reads each tender description in seconds: summarising contract scope and key deliverables, helping to qualify relevance, and surfacing critical information.</p><p class="paragraph" style="text-align:left;">Might a brief demonstration of Prism&#39;s capabilities be valuable for your team?</p></div><div id="tutorial-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tutorial of the Week </b>🏫</h3><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="true" class="youtube_embed" frameborder="0" height="100%" src="https://youtube.com/embed/L9zcWuFv1LE" width="100%"></iframe></div><div id="tool-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tool of the Week ⚙️</b></h3><p class="paragraph" style="text-align:left;"><i><b>Codex</b></i></p><p class="paragraph" style="text-align:left;"><b>What it does:</b> OpenAI&#39;s coding agent - basically lets you assign coding tasks to an AI that works in its own environment, writes features, fixes bugs, and proposes pull requests for review.</p><p class="paragraph" style="text-align:left;"><b>Why we love it:</b> GTM teams are increasingly building their own internal tools - lead scoring scripts, CRM automations, data pipelines. Slowly moving from Clay. Codex handles the repetitive coding work so we can prototype and ship those workflows without waiting on engineering. </p><p class="paragraph" style="text-align:left;"><b>Next steps:</b> 🔗<a class="link" href="https://openai.com/codex/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-56" target="_blank" rel="noopener noreferrer nofollow"> </a><a class="link" href="https://openai.com/codex?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-56" target="_blank" rel="noopener noreferrer nofollow">Check it out here</a></p></div><div id="tip-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tip of the Week </b>💡</h3><p class="paragraph" style="text-align:left;">If your cold email campaign is failing, don&#39;t change everything at once.</p><p class="paragraph" style="text-align:left;">Isolate one variable first.</p><p class="paragraph" style="text-align:left;">Test one inbox provider, tighten your targeting, and increase testing velocity with different angles and offers.</p><p class="paragraph" style="text-align:left;">The goal isn&#39;t adding complexity - it&#39;s finding the one thing that&#39;s broken.</p></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#07ff29;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>FREE Gift </b>🎁</h3><p class="paragraph" style="text-align:center;"><a class="link" href="https://docs.google.com/spreadsheets/d/1KxCThbI2dhj10av_vo3f6xOAikhoGxb358frey_sRao/edit?usp=sharing&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-56" target="_blank" rel="noopener noreferrer nofollow">Fintech Founders & Product Leaders - UAE</a></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-56" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-56" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-56" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-56"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/course?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-56"><span class="button__text" style="color:#ffffff;"><b>No.1 GTM Engineer Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/d/cypr-vdw-dxt?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-56"><span class="button__text" style=""><b>StackOptimise Outbound Free Trial</b></span></a></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
  ]]></content:encoded>
</item>

      <item>
  <title>Vol 55</title>
  <description>Go-To Newsletter for GTM Operators. </description>
  <link>https://stackoptimise.beehiiv.com/p/vol-55</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/vol-55</guid>
  <pubDate>Tue, 26 May 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-05-26T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
  .bh__table, .bh__table_header, .bh__table_cell { border: 1px solid #C0C0C0; }
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</style><div class='beehiiv__body'><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><h2 class="heading" style="text-align:left;">Contents </h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#template-of-the-week" rel="noopener noreferrer nofollow">Template of the Week 📕 </a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tutorial-of-the-week" rel="noopener noreferrer nofollow">Tutorial of the Week 🏫</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tip-of-the-week" rel="noopener noreferrer nofollow">Tip of the Week 💡</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#free-gift" rel="noopener noreferrer nofollow">FREE Gift 🎁</a></p></li></ul></div><div id="template-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Template of the Week </b>📕</h3><p class="paragraph" style="text-align:left;">This template works because it leads with a specific, verifiable offer. It creates immediate curiosity by challenging a common assumption. The low barrier CTA removes friction and positions the sender as helpful rather than pushy.</p><p class="paragraph" style="text-align:left;"><b>What we&#39;re pitching:</b> A website visitor de-anonymisation software</p><hr class="content_break"><p class="paragraph" style="text-align:left;">Hey Sarah,</p><p class="paragraph" style="text-align:left;">I noticed Meridian&#39;s been pushing traffic to the new pricing page - looks like you&#39;re gearing up for a Q2 push based on the LinkedIn hiring activity around demand gen.</p><p class="paragraph" style="text-align:left;">Here&#39;s something that might be useful: most of that traffic leaves without filling out a form. And you probably never hear from them again.</p><p class="paragraph" style="text-align:left;">We&#39;ve built something that identifies those anonymous visitors and gives you their email addresses - people who were actually on your site, checking pricing, reading case studies. Not scraped lists. Not intent signals. Actual visitors.</p><p class="paragraph" style="text-align:left;">First 10,000 emails are free. After that it&#39;s 10p per email. </p><p class="paragraph" style="text-align:left;">No contract, cancel whenever.</p><p class="paragraph" style="text-align:left;">Want me to send over a quick video showing how it works?</p></div><div id="tutorial-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tutorial of the Week </b>🏫</h3><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="true" class="youtube_embed" frameborder="0" height="100%" src="https://youtube.com/embed/bLmZJi62Oek" width="100%"></iframe></div><div id="tool-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tool of the Week ⚙️</b></h3><p class="paragraph" style="text-align:left;"><b>Kaspr</b></p><p class="paragraph" style="text-align:left;"><b>What it does:</b> Chrome extension that pulls verified contact data (emails and phone numbers) directly from LinkedIn profiles in real-time.</p><p class="paragraph" style="text-align:left;"><b>Why we love it:</b> It fits right into our prospecting workflow without switching tabs or uploading CSVs. We&#39;re on LinkedIn anyway - Kaspr just lets you grab the data while we&#39;re there. Works well for building targeted lists quickly, especially when we&#39;re doing account-based outreach and need direct lines to specific people.</p><p class="paragraph" style="text-align:left;"><b>Next steps:</b> 🔗 Try it out <a class="link" href="https://kaspr.partnerlinks.io/y1apez6nam4s?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-55" target="_blank" rel="noopener noreferrer nofollow">here</a></p></div><div id="tip-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tip of the Week </b>💡</h3><p class="paragraph" style="text-align:left;">Don’t rely on cold email alone. </p><p class="paragraph" style="text-align:left;">Do multi channel marketing, minimum 2-3 channels. </p><p class="paragraph" style="text-align:left;">My go-to stack right now:</p><p class="paragraph" style="text-align:left;"><b>LinkedIn DMs</b> - for the actual conversation <br><b>Cold email</b> - for the initial touchpoint <br><b>LinkedIn content</b> - for staying visible between touches</p></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#07ff29;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>FREE Gift </b>🎁</h3><p class="paragraph" style="text-align:center;"><a class="link" href="https://docs.google.com/spreadsheets/d/17nbGV1epZAkhFnq1tTIwnwAEZjnlwc23AVISiQOHXtE/edit?usp=sharing&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-55" target="_blank" rel="noopener noreferrer nofollow">Consulting, Education, and Paralegals - 4K</a></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-55" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-55" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-55" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/felixfrank/30min?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-55"><span class="button__text" style=""><b>Free Strategy Call</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-55"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/course?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-55"><span class="button__text" style="color:#ffffff;"><b>No.1 GTM Engineer Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/d/cypr-vdw-dxt?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-55"><span class="button__text" style=""><b>StackOptimise Outbound Free Trial</b></span></a></div><p class="paragraph" style="text-align:left;"></p></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
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      <item>
  <title>Vol 54</title>
  <description>Go-To Newsletter for GTM Operators. </description>
  <link>https://stackoptimise.beehiiv.com/p/vol-54</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/vol-54</guid>
  <pubDate>Tue, 19 May 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-05-19T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><h2 class="heading" style="text-align:left;">Contents </h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#template-of-the-week" rel="noopener noreferrer nofollow">Template of the Week 📕 </a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tutorial-of-the-week" rel="noopener noreferrer nofollow">Tutorial of the Week 🏫</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tip-of-the-week" rel="noopener noreferrer nofollow">Tip of the Week 💡</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#free-gift" rel="noopener noreferrer nofollow">FREE Gift 🎁</a></p></li></ul></div><div id="template-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Template of the Week </b>📕</h3><p class="paragraph" style="text-align:left;">This one leads with a compliment, shows you&#39;ve done the research, makes the value obvious, and keeps the ask small. The reason it works is because it positions the recipient as someone being selected, not sold to. </p><p class="paragraph" style="text-align:left;"><b>What we&#39;re pitching</b>: Nonprofit partnership slots for a large-scale fitness event brand.</p><hr class="content_break"><p class="paragraph" style="text-align:left;">Hi Sarah,</p><p class="paragraph" style="text-align:left;">We&#39;d like to invite Midwest Community Health Alliance to join as an official nonprofit partner for Summit Run 2026.</p><p class="paragraph" style="text-align:left;">We&#39;re selecting a small group of nonprofits whose work connects people to positive change - and your comprehensive healthcare services across the Midwest felt closely aligned.</p><p class="paragraph" style="text-align:left;">Summit Run has over 1 million global participants with events across North America each year. If Midwest Community Health Alliance came onboard, your organization would appear directly in the registration flow - meaning anyone signing up could choose to fundraise for you instantly. Most partners see 10-50x more fundraisers than tickets purchased.</p><p class="paragraph" style="text-align:left;">Does a 15-minute call make sense to talk through this?</p></div><div id="tutorial-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tutorial of the Week </b>🏫</h3><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="true" class="youtube_embed" frameborder="0" height="100%" src="https://youtube.com/embed/Yk6rZxQbZSE" width="100%"></iframe></div><div id="tool-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tool of the Week ⚙️</b></h3><p class="paragraph" style="text-align:left;"><b><i>Parallel Web Systems</i></b></p><p class="paragraph" style="text-align:left;"><b>What it does:</b> Gives AI agents proper access to live web data through search, research, and extraction APIs. The tool acts like a infrastructure layer for any AI-powered prospecting or enrichment workflow.</p><p class="paragraph" style="text-align:left;"><b>Why we love it:</b> The tools sits underneath Clay or any kind of automated workflow. Their APIs pull structured, cited, real-time web data - so our lead enrichment, account research, and signal tracking don&#39;t rely on stale databases. It&#39;s quite useful for scaling the research side of outbound without adding headcount.</p><p class="paragraph" style="text-align:left;"><b>Next steps:</b> 🔗<a class="link" href="https://parallel.ai/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-54" target="_blank" rel="noopener noreferrer nofollow"> </a><a class="link" href="https://parallel.ai?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-54" target="_blank" rel="noopener noreferrer nofollow">worth a look</a> if you&#39;re building anything AI-native in your GTM stack.</p></div><div id="tip-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tip of the Week </b>💡</h3><p class="paragraph" style="text-align:left;">Most cold emails fail because they create an objection they never address.</p><p class="paragraph" style="text-align:left;">Example: &quot;We help companies scale outbound.&quot;</p><p class="paragraph" style="text-align:left;">The prospect reads that and immediately thinks - &quot;we&#39;ve already got an agency doing that.&quot;</p><p class="paragraph" style="text-align:left;">So they don&#39;t reply.</p><p class="paragraph" style="text-align:left;">Now add one line: &quot;Most of our clients already had an agency - we work alongside them.&quot;</p><p class="paragraph" style="text-align:left;">That one extra line removes doubt before the prospect clicks away. </p></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#07ff29;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>FREE Gift </b>🎁</h3><p class="paragraph" style="text-align:center;"><a class="link" href="https://docs.google.com/spreadsheets/d/15MxV3_mtLrVuCMMUy1Iy4opmrSo0bW1WeFhmehH_K1U/edit?usp=sharing&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-54" target="_blank" rel="noopener noreferrer nofollow">Consulting, Education, and Paralegals - 5K</a></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-54" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-54" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-54" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/felixfrank/30min?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-54"><span class="button__text" style=""><b>Free Strategy Call</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-54"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/course?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-54"><span class="button__text" style="color:#ffffff;"><b>No.1 GTM Engineer Course</b></span></a></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
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</item>

      <item>
  <title>Vol 53</title>
  <description>Go-To Newsletter for GTM Operators. </description>
  <link>https://stackoptimise.beehiiv.com/p/vol-53</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/vol-53</guid>
  <pubDate>Tue, 12 May 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-05-12T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><h2 class="heading" style="text-align:left;">Contents </h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#template-of-the-week" rel="noopener noreferrer nofollow">Template of the Week 📕 </a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tutorial-of-the-week" rel="noopener noreferrer nofollow">Tutorial of the Week 🏫</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tip-of-the-week" rel="noopener noreferrer nofollow">Tip of the Week 💡</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#free-gift" rel="noopener noreferrer nofollow">FREE Gift 🎁</a></p></li></ul></div><div id="template-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Template of the Week </b>📕</h3><p class="paragraph" style="text-align:left;">This template works because it flips the usual dynamic - instead of asking for something, you&#39;re offering access to something exclusive. Mentioning their specific role and experience shows you&#39;ve done your homework. The CTA is soft and feels like a genuine ask.</p><p class="paragraph" style="text-align:left;"><b>What we&#39;re pitching:</b> Executive dinner events for networking and thought leadership positioning.</p><hr class="content_break"><p class="paragraph" style="text-align:left;">Hi Ziyu,</p><p class="paragraph" style="text-align:left;">We&#39;re hosting a small, invite-only dinner on the 24th of March at The Henry in Phoenix, and I thought of you.</p><p class="paragraph" style="text-align:left;">It&#39;ll be an intimate gathering of local finance leaders, exchanging insights on AI&#39;s impact over dinner.</p><p class="paragraph" style="text-align:left;">Given your role as Finance Director at UserGems and your experience with AI-driven systems, you&#39;d be a valuable addition to the discussion.</p><p class="paragraph" style="text-align:left;">Would you be open to an invitation?</p></div><div id="tutorial-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tutorial of the Week </b>🏫</h3><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="true" class="youtube_embed" frameborder="0" height="100%" src="https://youtube.com/embed/Kv3ufGZ3rBs" width="100%"></iframe></div><div id="tool-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tool of the Week ⚙️</b></h3><p class="paragraph" style="text-align:left;"><i><b>Claap</b></i></p><p class="paragraph" style="text-align:left;"><b>What it does:</b> Records, transcribes, and summarises sales calls and meetings - then makes them searchable and shareable across your team.</p><p class="paragraph" style="text-align:left;"><b>Why we love it:</b> It&#39;s basically a second brain for your sales conversations. You can pull up exactly what a prospect said three calls ago without scrubbing through recordings. Good for coaching, deal reviews, and making sure nothing falls through the cracks when you&#39;re juggling multiple opportunities.</p><p class="paragraph" style="text-align:left;"><b>Next steps:</b> Check it out <a class="link" href="https://claap.io?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-53" target="_blank" rel="noopener noreferrer nofollow">here</a></p></div><div id="tip-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tip of the Week </b>💡</h3><p class="paragraph" style="text-align:left;">Use curiosity statements in your cold outreach:</p><p class="paragraph" style="text-align:left;">&quot;Mind if I share the idea with you?&quot;</p><p class="paragraph" style="text-align:left;">&quot;Got a strategy for you - it&#39;s likely not what you think it is.&quot;</p><p class="paragraph" style="text-align:left;">&quot;It&#39;s an effective strategy a lot of {company category} aren&#39;t aware of right now.&quot;</p><p class="paragraph" style="text-align:left;">But here&#39;s the caveat: make sure your offer is still relatively clear.</p></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#07ff29;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>FREE Gift </b>🎁</h3><p class="paragraph" style="text-align:center;"><a class="link" href="https://docs.google.com/spreadsheets/d/11O7mlOsuUPeJT0E3qEuL1lgCsNARrTEODVqB3abX_EM/edit?usp=sharing&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-53" target="_blank" rel="noopener noreferrer nofollow"><i>2000 Free Marketing Agencies Leads -UK</i></a></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-53" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-53" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-53" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/felixfrank/30min?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-53"><span class="button__text" style=""><b>Free Strategy Call</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-53"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/course?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-53"><span class="button__text" style="color:#ffffff;"><b>No.1 GTM Engineer Course</b></span></a></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
  ]]></content:encoded>
</item>

      <item>
  <title>Vol 52</title>
  <description>Go-To Newsletter for GTM Operators. </description>
  <link>https://stackoptimise.beehiiv.com/p/vol-52</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/vol-52</guid>
  <pubDate>Tue, 05 May 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-05-05T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
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</style><div class='beehiiv__body'><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><h2 class="heading" style="text-align:left;">Contents </h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#template-of-the-week" rel="noopener noreferrer nofollow">Template of the Week 📕 </a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tutorial-of-the-week" rel="noopener noreferrer nofollow">Tutorial of the Week 🏫</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tip-of-the-week" rel="noopener noreferrer nofollow">Tip of the Week 💡</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#free-gift" rel="noopener noreferrer nofollow">FREE Gift 🎁</a></p></li></ul></div><div id="template-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Template of the Week </b>📕</h3><p class="paragraph" style="text-align:left;">This template works because it follows a tight logical flow - trigger, problem, cost, proof, outcome. Each line builds on the last. </p><p class="paragraph" style="text-align:left;"><b>What we&#39;re pitching:</b> Outbound lead generation services for B2B companies. </p><hr class="content_break"><p class="paragraph" style="text-align:left;">Hi James,</p><p class="paragraph" style="text-align:left;">Saw you&#39;re hiring two SDRs this quarter. Thought you could be looking into how to ramp them faster without burning through your lead lists.</p><p class="paragraph" style="text-align:left;">Typically new reps take 3-4 months before they&#39;re booking consistently - and in the meantime, they&#39;re sending volume that&#39;s not converting.</p><p class="paragraph" style="text-align:left;">Meaning you&#39;re paying for headcount that isn&#39;t producing, and potentially damaging domain reputation in the process.</p><p class="paragraph" style="text-align:left;">We helped a Series A fintech get their new hires booking 15+ meetings per month within 6 weeks using a structured outbound system and pre-built sequences.</p><p class="paragraph" style="text-align:left;">If we could help you hit that kind of ramp time, would that be worth a chat?</p></div><div id="tutorial-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tutorial of the Week </b>🏫</h3><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="true" class="youtube_embed" frameborder="0" height="100%" src="https://youtube.com/embed/5QpVI-JbtH4" width="100%"></iframe></div><div id="tool-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tool of the Week ⚙️</b></h3><p class="paragraph" style="text-align:left;"><i><b>Artisan</b></i></p><p class="paragraph" style="text-align:left;"><b>What it does:</b> AI-powered SDR platform that automates prospecting, research, and outreach - basically an AI sales rep that runs in the background.</p><p class="paragraph" style="text-align:left;"><b>Why we love it:</b> It handles the grunt work - finding leads, enriching data, writing first drafts - so our team can focus on actually closing. Works well because we&#39;re trying to scale outbound without hiring more headcount. The AI isn&#39;t perfect, but it gets us 80% of the way there.</p><p class="paragraph" style="text-align:left;"><b>Next steps:</b> Worth <a class="link" href="https://artisan.co/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-52" target="_blank" rel="noopener noreferrer nofollow">trying</a> if you are serious about scaling outbound.</p></div><div id="tip-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tip of the Week </b>💡</h3><p class="paragraph" style="text-align:left;">Here&#39;s how to use AI to differentiate your outreach:</p><ol start="1"><li><p class="paragraph" style="text-align:left;">De-anonymise site visitors in Clay using RB2B</p></li><li><p class="paragraph" style="text-align:left;">Ask Claygent to find them on LinkedIn and summarise their profiles</p></li><li><p class="paragraph" style="text-align:left;">Then ask it to find lookalikes in the AI Ark or Ocean.io database</p></li><li><p class="paragraph" style="text-align:left;">Prep the first cold email draft, use the website visit in your opener</p></li></ol></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#07ff29;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>FREE Gift </b>🎁</h3><p class="paragraph" style="text-align:center;"><a class="link" href="https://docs.google.com/spreadsheets/d/1TFlegBZhnTR8gk0PtYinoikQUg6LONHyhROReL_nXuQ/edit?usp=sharing&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-52" target="_blank" rel="noopener noreferrer nofollow"><i>Tech, HR, and L&D Leaders - UK (lead list)</i></a></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-52" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-52" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-52" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/felixfrank/30min?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-52"><span class="button__text" style=""><b>Free Strategy Call</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-52"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/course?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-52"><span class="button__text" style="color:#ffffff;"><b>No.1 GTM Engineer Course</b></span></a></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
  ]]></content:encoded>
</item>

      <item>
  <title>Vol 51</title>
  <description>Go-To Newsletter for GTM Operators. </description>
  <link>https://stackoptimise.beehiiv.com/p/vol-51</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/vol-51</guid>
  <pubDate>Tue, 28 Apr 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-04-28T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
  .bh__table, .bh__table_header, .bh__table_cell { border: 1px solid #C0C0C0; }
  .bh__table_cell { padding: 5px; background-color: #FFFFFF; }
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</style><div class='beehiiv__body'><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><h2 class="heading" style="text-align:left;">Contents </h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#template-of-the-week" rel="noopener noreferrer nofollow">Template of the Week 📕 </a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tutorial-of-the-week" rel="noopener noreferrer nofollow">Tutorial of the Week 🏫</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tip-of-the-week" rel="noopener noreferrer nofollow">Tip of the Week 💡</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#free-gift" rel="noopener noreferrer nofollow">FREE Gift 🎁</a></p></li></ul></div><div id="template-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Template of the Week </b>📕</h3><p class="paragraph" style="text-align:left;">This template works because it opens with genuine recognition and then pivots to a gap the prospect might not have noticed themselves. And the closing question invites a conversation rather than asking for a meeting.</p><p class="paragraph" style="text-align:left;"><b>What we&#39;re pitching:</b> LinkedIn content strategy consulting </p><hr class="content_break"><p class="paragraph" style="text-align:left;">Hey Helen,</p><p class="paragraph" style="text-align:left;">That post hit 500+ likes. But couldn&#39;t spot how you convert all that demand into leads.</p><p class="paragraph" style="text-align:left;">One client added a 1-1-1 strategy + soft CTA and it got him 23 demos in 11 days.</p><p class="paragraph" style="text-align:left;">Shot a short video showing how you can do the same.</p><p class="paragraph" style="text-align:left;">Tried something like this before?</p></div><div id="tutorial-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tutorial of the Week </b>🏫</h3><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="true" class="youtube_embed" frameborder="0" height="100%" src="https://youtube.com/embed/qJjXQigpMmY" width="100%"></iframe></div><div id="tool-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tool of the Week ⚙️</b></h3><p class="paragraph" style="text-align:left;"><i><b>Evaboot</b></i></p><p class="paragraph" style="text-align:left;"><b>What it does:</b> Exports and cleans LinkedIn Sales Navigator searches into ready-to-use lead lists - removes duplicates, verifies emails, and formats everything properly.</p><p class="paragraph" style="text-align:left;"><b>Why we love it:</b> Sales Nav is great for finding leads, but getting that data out cleanly is a pain. Evaboot handles the messy bit - no more manual copying or dodgy CSV formatting. Saves us hours of admin work every week.</p><p class="paragraph" style="text-align:left;"><b>Next steps:</b> Go and take a <a class="link" href="https://evaboot.com/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-51" target="_blank" rel="noopener noreferrer nofollow">free trial</a></p></div><div id="tip-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tip of the Week </b>💡</h3><p class="paragraph" style="text-align:left;">60-second masterclass on how to write cold emails that work in 2026:</p><ol start="1"><li><p class="paragraph" style="text-align:left;">Each word counts</p></li><li><p class="paragraph" style="text-align:left;">1-3 word subject line</p></li><li><p class="paragraph" style="text-align:left;">Doesn&#39;t scream &quot;SALES&quot;</p></li><li><p class="paragraph" style="text-align:left;">1st line loaded with research</p></li><li><p class="paragraph" style="text-align:left;">3rd-5th grade reading language</p></li><li><p class="paragraph" style="text-align:left;">F-shaped with shorter sentences</p></li><li><p class="paragraph" style="text-align:left;">Clear reason &quot;WHY&quot; you contacted</p></li><li><p class="paragraph" style="text-align:left;">&quot;What&#39;s in it for the prospect&quot; stands out</p></li><li><p class="paragraph" style="text-align:left;">Can be read on the phone without scrolling</p></li><li><p class="paragraph" style="text-align:left;">Social proof showing how you helped a similar company</p></li></ol></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#07ff29;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>FREE Gift </b>🎁</h3><p class="paragraph" style="text-align:center;"><a class="link" href="https://docs.google.com/spreadsheets/d/1QQkyNsd3a2o4fmfeh-yDra11xLNUxa0I0spENvqYxSw/edit?usp=sharing&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-51" target="_blank" rel="noopener noreferrer nofollow"><i>64.5 K - Travel Agencies Lead List</i></a></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-51" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-51" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-51" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/felixfrank/30min?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-51"><span class="button__text" style=""><b>Free Strategy Call</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-51"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/course?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-51"><span class="button__text" style="color:#ffffff;"><b>No.1 GTM Engineer Course</b></span></a></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
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</item>

      <item>
  <title>Vol 50</title>
  <description>Go-To Newsletter for GTM Operators. </description>
  <link>https://stackoptimise.beehiiv.com/p/vol-50</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/vol-50</guid>
  <pubDate>Tue, 21 Apr 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-04-21T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><h2 class="heading" style="text-align:left;">Contents </h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#template-of-the-week" rel="noopener noreferrer nofollow">Template of the Week 📕 </a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tutorial-of-the-week" rel="noopener noreferrer nofollow">Tutorial of the Week 🏫</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tip-of-the-week" rel="noopener noreferrer nofollow">Tip of the Week 💡</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#free-gift" rel="noopener noreferrer nofollow">FREE Gift 🎁</a></p></li></ul></div><div id="template-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Template of the Week </b>📕</h3><p class="paragraph" style="text-align:left;">This template works because it uses a shared experience to establish common ground without being salesy. The sender positions themselves as an authority without bragging about it. </p><p class="paragraph" style="text-align:left;"><b>What we&#39;re pitching:</b> Consulting or training services for nonprofit organisations.</p><hr class="content_break"><p class="paragraph" style="text-align:left;">Hey Joelle,</p><p class="paragraph" style="text-align:left;">How&#39;s your week going?</p><p class="paragraph" style="text-align:left;">I noticed you were also at the CauseVox summit recently. I ran a session there about turning social media followers into donors.</p><p class="paragraph" style="text-align:left;">It looks like you might not have made that one - I know how busy these events can be!</p><p class="paragraph" style="text-align:left;">Happy to send over the insights and tactics we&#39;re seeing work right now so you didn&#39;t miss out.</p></div><div id="tutorial-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tutorial of the Week </b>🏫</h3><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="true" class="youtube_embed" frameborder="0" height="100%" src="https://youtube.com/embed/bLmZJi62Oek" width="100%"></iframe></div><div id="tool-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tool of the Week ⚙️</b></h3><p class="paragraph" style="text-align:left;"><i><b>Wiza</b></i></p><p class="paragraph" style="text-align:left;"><b>What it does:</b> Turns LinkedIn Sales Navigator searches into verified email lists - exports contacts with validated emails in real-time.</p><p class="paragraph" style="text-align:left;"><b>Why we love it:</b> It&#39;s one of the more reliable tools for getting accurate emails straight from Sales Nav. The verification happens as we export, so we&#39;re not dealing with bounce rates later. If you&#39;re running any kind of volume outreach off LinkedIn searches, this saves a lot of cleanup work.</p><p class="paragraph" style="text-align:left;"><b>Next steps:</b> <a class="link" href="http://wiza.com/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-50" target="_blank" rel="noopener noreferrer nofollow">Worth</a> having a look at if you build a list using Sales Navigator.</p></div><div id="tip-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tip of the Week </b>💡</h3><p class="paragraph" style="text-align:left;">You need at least 1 of these 3 things for outbound to work in 2026:</p><ol start="1"><li><p class="paragraph" style="text-align:left;">Truly differentiated offer</p></li><li><p class="paragraph" style="text-align:left;">Outstanding social proof</p></li><li><p class="paragraph" style="text-align:left;">Creative lead magnet strategy</p></li></ol><p class="paragraph" style="text-align:left;">That&#39;s it. If you don&#39;t have any of these, you&#39;re just another email in the inbox.</p></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#07ff29;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>FREE Gift </b>🎁</h3><p class="paragraph" style="text-align:center;"><i><a class="link" href="https://gist.github.com/boringmarketer/138e46e960f1dd6470afed8062a17432?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-50" target="_blank" rel="noopener noreferrer nofollow">Vibe Skill Creator</a></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-50" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-50" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-50" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/felixfrank/30min?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-50"><span class="button__text" style=""><b>Free Strategy Call</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-50"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/course?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-50"><span class="button__text" style="color:#ffffff;"><b>No.1 GTM Engineer Course</b></span></a></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
  ]]></content:encoded>
</item>

      <item>
  <title>Vol 49</title>
  <description>Go-To Newsletter for GTM Operators. </description>
  <link>https://stackoptimise.beehiiv.com/p/vol-49</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/vol-49</guid>
  <pubDate>Tue, 14 Apr 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-04-14T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
  <content:encoded><![CDATA[
    <div class='beehiiv'><style>
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</style><div class='beehiiv__body'><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><h2 class="heading" style="text-align:left;">Contents </h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#template-of-the-week" rel="noopener noreferrer nofollow">Template of the Week 📕 </a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tutorial-of-the-week" rel="noopener noreferrer nofollow">Tutorial of the Week 🏫</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tip-of-the-week" rel="noopener noreferrer nofollow">Tip of the Week 💡</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#free-gift" rel="noopener noreferrer nofollow">FREE Gift 🎁</a></p></li></ul></div><div id="template-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Template of the Week </b>📕</h3><p class="paragraph" style="text-align:left;">This works because of one idea, one ask. There&#39;s no feature list, no social proof paragraph, no &quot;we help companies like yours&quot; filler. It leads with a bold offer, explains it in two lines, and asks one simple question. </p><p class="paragraph" style="text-align:left;"><b>What we&#39;re pitching:</b> A sales engagement platform that helps outbound teams build, automate and manage multi-channel sequences.</p><hr class="content_break"><p class="paragraph" style="text-align:left;">Hi James,</p><p class="paragraph" style="text-align:left;">GetSales.io builds and launches your first 3 outbound sequences for free - we set up the steps, write the copy, and get them running in your existing tool.</p><p class="paragraph" style="text-align:left;">After that it&#39;s a flat monthly fee. No contract, cancel anytime.</p><p class="paragraph" style="text-align:left;">Want me to send a quick video of how it works?</p></div><div id="tutorial-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tutorial of the Week </b>🏫</h3><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="true" class="youtube_embed" frameborder="0" height="100%" src="https://youtube.com/embed/e6HKpYCk6tM" width="100%"></iframe></div><div id="tool-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tool of the Week ⚙️</b></h3><p class="paragraph" style="text-align:left;"><i><b>MasterInbox </b></i></p><p class="paragraph" style="text-align:left;"><b>What it does:</b> Centralises all your outbound replies across multiple inboxes and email accounts into one place so nothing slips through.</p><p class="paragraph" style="text-align:left;"><b>Why we love it: </b>When you&#39;re running multiple sending accounts across a team, managing replies gets messy fast. MasterInbox pulls everything into a single view so we&#39;re not jumping between inboxes to find who replied to what. It keeps our response time tight and makes sure warm leads don&#39;t go cold just because someone missed a reply buried in a secondary inbox.</p><p class="paragraph" style="text-align:left;"><b>Next steps: </b>If you&#39;re managing more than two sending accounts, <a class="link" href="https://masterinbox.io?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-49" target="_blank" rel="noopener noreferrer nofollow">it&#39;s worth a look</a>.</p></div><div id="tip-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tip of the Week </b>💡</h3><p class="paragraph" style="text-align:left;">One idea per email. That&#39;s it.</p><p class="paragraph" style="text-align:left;">Most cold emails fail because the email is trying to say too many things at once:</p><ul><li><p class="paragraph" style="text-align:left;">Price per lead</p></li><li><p class="paragraph" style="text-align:left;">Resolution rates</p></li><li><p class="paragraph" style="text-align:left;">Feature breakdowns</p></li><li><p class="paragraph" style="text-align:left;">Case studies</p></li></ul><p class="paragraph" style="text-align:left;">All in the same message. </p></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#07ff29;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>FREE Gift </b>🎁</h3><p class="paragraph" style="text-align:center;"><i><span style="text-decoration:underline;"><a class="link" href="https://docs.google.com/spreadsheets/d/1y1T27FMLs2jiszIRX2IA-ObonfH_KJBvI1kkxFfgKaE/edit?usp=sharing&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-49" target="_blank" rel="noopener noreferrer nofollow">App & Software Development Studios - 16K Leads</a></span></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-49" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-49" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-49" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/felixfrank/30min?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-49"><span class="button__text" style=""><b>Free Strategy Call</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-49"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/course?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-49"><span class="button__text" style="color:#ffffff;"><b>No.1 GTM Engineer Course</b></span></a></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
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  <title>Vol 48</title>
  <description>Go-To Newsletter for GTM Operators. </description>
  <link>https://stackoptimise.beehiiv.com/p/vol-48</link>
  <guid isPermaLink="true">https://stackoptimise.beehiiv.com/p/vol-48</guid>
  <pubDate>Tue, 07 Apr 2026 11:00:00 +0000</pubDate>
  <atom:published>2026-04-07T11:00:00Z</atom:published>
    <dc:creator>Penn Frank</dc:creator>
  <content:encoded><![CDATA[
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</style><div class='beehiiv__body'><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><h2 class="heading" style="text-align:left;">Contents </h2><ul><li><p class="paragraph" style="text-align:left;"><a class="link" href="#template-of-the-week" rel="noopener noreferrer nofollow">Template of the Week 📕 </a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tutorial-of-the-week" rel="noopener noreferrer nofollow">Tutorial of the Week 🏫</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#tip-of-the-week" rel="noopener noreferrer nofollow">Tip of the Week 💡</a></p></li><li><p class="paragraph" style="text-align:left;"><a class="link" href="#free-gift" rel="noopener noreferrer nofollow">FREE Gift 🎁</a></p></li></ul></div><div id="template-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Template of the Week </b>📕</h3><p class="paragraph" style="text-align:left;">This works because of research-led relevance. Referencing something specific from a public document - like an annual report or a hiring post - shows you&#39;ve actually done your homework. </p><p class="paragraph" style="text-align:left;"><b>What we&#39;re pitching:</b> A payroll and HR SaaS platform that helps companies manage multi-country payroll compliantly as they expand into new markets.</p><hr class="content_break"><p class="paragraph" style="text-align:left;">Hi John,</p><p class="paragraph" style="text-align:left;">Was reading through Meridian&#39;s FY24 annual report and saw you&#39;re expanding into the US from the UK next year.</p><p class="paragraph" style="text-align:left;">With that comes multi-country payroll - curious how you&#39;re planning to handle it? Most companies going through a similar move end up either overpaying a PEO or spending months getting a local entity set up before they can hire anyone.</p><p class="paragraph" style="text-align:left;">We help teams like yours run UK and US payroll from a single platform without needing a separate legal entity on day one. Rippling did something similar when they scaled into Europe and cut their payroll ops time by around 40%.</p><p class="paragraph" style="text-align:left;">Worth a quick chat, or happy to send over how it typically works for companies at your stage?</p></div><div id="tutorial-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tutorial of the Week </b>🏫</h3><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="true" class="youtube_embed" frameborder="0" height="100%" src="https://youtube.com/embed/HfEl-aJPRiE" width="100%"></iframe></div><div id="tool-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tool of the Week ⚙️</b></h3><p class="paragraph" style="text-align:left;"><i><b>The Swarm</b></i></p><p class="paragraph" style="text-align:left;"><b>What it does: </b>Maps your team&#39;s collective network so you can find warm intro paths to any prospect - rather than going in cold every time<b>.</b></p><p class="paragraph" style="text-align:left;"><b>Why we love it: </b> Before reaching out cold to a new account, we run it through The Swarm first to see if anyone in our network already has a relationship there. A warm intro, even a loose one, makes a noticeable difference to reply rates. It&#39;s quite a simple but underrated idea. </p><p class="paragraph" style="text-align:left;"><b>Next steps: </b>🔗 Worth connecting your team&#39;s LinkedIn and seeing what intro paths come up for your top 10 target accounts -<a class="link" href="https://theswarm.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-48" target="_blank" rel="noopener noreferrer nofollow"> theswarm.com</a></p></div><div id="tip-of-the-week" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#ffc607;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>Tip of the Week </b>💡</h3><p class="paragraph" style="text-align:left;"><b>Stop sending &quot;any thoughts?&quot; follow-ups. Nobody replies to those.</b></p><p class="paragraph" style="text-align:left;">If a thread&#39;s gone cold, try a bit of humour instead of another polite nudge.</p><p class="paragraph" style="text-align:left;">It doesn&#39;t have to be a joke - just something a bit unexpected. Maybe a self-aware subject line, a one-liner about the fact you&#39;ve emailed three times, something topical. It breaks the pattern.</p><p class="paragraph" style="text-align:left;">Subject line ex:</p><p class="paragraph" style="text-align:left;"><b>- </b>I&#39;m starting to think you&#39;re testing my persistence<br>- Did my emails go to spam or are you just not that into me?</p></div><div id="free-gift" class="section" style="background-color:transparent;border-bottom-left-radius:15px;border-bottom-right-radius:15px;border-bottom-width:2px;border-color:#07ff29;border-left-width:5px;border-right-width:5px;border-style:solid;border-top-left-radius:15px;border-top-right-radius:15px;border-top-width:2px;margin:15.0px 15.0px 15.0px 15.0px;padding:15.0px 15.0px 15.0px 15.0px;"><h3 class="heading" style="text-align:left;"><b>FREE Gift </b>🎁</h3><p class="paragraph" style="text-align:center;"><span style="text-decoration:underline;"><i><a class="link" href="https://drive.google.com/file/d/1FCJ5tCAbUpd2OQkMQ--gQy0J35ZV_uXO/view?usp=sharing&utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-4&_bhlid=e5584a892e1867ac1f1fd0c14a996b6ea123bfa1" target="_blank" rel="noopener noreferrer nofollow">The Cold Outreach Phrasebook</a></i></span></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><p class="paragraph" style="text-align:center;"><b>Hosted by brothers </b><b><a class="link" href="https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-48" target="_blank" rel="noopener noreferrer nofollow">Felix</a></b><b> and </b><b><a class="link" href="https://www.linkedin.com/in/penn-frank/?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-48" target="_blank" rel="noopener noreferrer nofollow">Penn Frank</a></b><b>, Co-Founders @ </b><span style="text-decoration:underline;"><i><b><a class="link" href="http://stackoptimise.com?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-48" target="_blank" rel="noopener noreferrer nofollow">StackOptimise</a></b></i></span><i><b>.</b></i></p></div><div class="section" style="background-color:#fef1c7;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;"><table width="100%" class="bh__column_wrapper"><tr><td width="50%" class="bh__column"><h4 class="heading" style="text-align:center;"></h4><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://calendly.com/felixfrank/30min?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-48"><span class="button__text" style=""><b>Free Strategy Call</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/gtm-agents?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-48"><span class="button__text" style=""><b>(NEW) GTM Agents Course</b></span></a></div><div class="button" style="text-align:center;"><a target="_blank" rel="noopener nofollow noreferrer" class="button__link" style="background-color:#8a69f4;" href="https://www.stackoptimise.com/course?utm_source=stackoptimise.beehiiv.com&utm_medium=newsletter&utm_campaign=vol-48"><span class="button__text" style="color:#ffffff;"><b>No.1 GTM Engineer Course</b></span></a></div></td><td width="50%" class="bh__column"><div class="image"><img alt="" class="image__image" style="" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f44bccd-14c1-4bc4-ba69-3be0be043925/Untitled_design__97_.png?t=1744216449"/><div class="image__source"><span class="image__source_text"><p><br>15+ years in B2B Sales. <br>3x Certified Sales-Tech experts. <br>50k+ followers across all channels.</p></span></div></div></td></tr></table></div></div></div>
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