🪩 Hello Runway Insiders,

Writing this from my desk with a glass of 🍵 and red carpet replays on loop.

It’s been a week since the Met Gala, and my brain’s been in fashion tech overdrive — not just judging the fits, but mentally pitching marketing strategy like I’m in the boardroom with every brand and celeb.

It was giving 2025. But honestly? It could’ve given 2050.

Welcome to The Strategy Deck, a special edition of The Digital Runway — where I break down cultural moments, beauty + fashion tech, and brand strategy through the lens of innovation and AI.

Not just hot takes. Business takes. With receipts 🧾

Let’s get into it.

But first…

🪩 (Re)Intro and Why I’m (Finally) on Substack

👋 Hi, I’m Janey Park — marketer, creator, and founder. I started as a Harper’s Bazaar intern, helped build Y2K beauty brands like Juicy Couture and Rocawear, and spent 10+ years across Asia leading strategy, marketing, social, PR, events, merchandising and retail ops for Lane Crawford Joyce Group and LVMH.

Later, I led marketing, growth, and web3 for a digital fashion startup that launched AR filters, phygital drops (H&M, Highsnobiety), and immersive experiences across IRL and the metaverse. I’ve got receipts, let’s connect on Linkedin. 🤝

Now I run The Digital Runway — a media network and advisory with:
💌 This newsletter
📺 5 live shows that you can join
🧠 Strategy + fractional CMO work for brands + artists shaping the future

👀 I claimed this handle in Jan 2024 but stayed on Beehiiv for design. But after seeing brands and creators like Chriselle Lim, Rare Beauty, and Justin Welsh jumpstart their journey here on Substack, I knew it was time. Done > Perfect.

Community. Discovery. Better conversations. Let’s build in public.

P.S. Happy Mother’s Day 🫶

Now let’s get into it.

💖🪩,
Janey

📮 Forward to someone who loves fashion, tech, or both.
📌 New? Subscribe + explore the archives

Missed Beauty + Fashion Tech Moves at the Met Gala.

The 2025 theme was Black Dandyism — and while some got it right, others didn’t do their homework the red carpet felt more like the Museum of Missed Opportunities. (see yearbook superlatives Met Gala Edition Part 1 & Part 2)

Here’s what happened… and what I’d do if I were advising the brands:

🎹 André 3000’s Wearable Piano

What happened: Wore an actual piano on his back to promote his new EP 7 Piano Sketches. Marketing + Attention Hacking Genius.

Marketing POV: What if the piano or his clothes played a preview of his music? A literal wearable fashion tech performance. ↓ Read the caption in this post for more.

Instagram post

🤖 Mona Patel’s Skeleton Spine + Robot Dog

What happened: A Thom Browne skeletal corset + bot, but not on the red carpet.

Marketing POV: Mona was the only one Fashion Tech Moment! But, imagine if the robot dog responded to camera flashes or applause. Couture, but make it robotic. 🐕‍🦺

💄 Doechii’s Vuitton Tat + Look

What happened: Shorts, prep school, and face tattoos — only Doechii could pull this off.

Marketing POV: Where was the Snap lens that lets fans try on the full look — face tat and all. Make it social, scalable, and shoppable plus it’s free UGC and reach.

👑 Rihanna’s Late Arrival

What happened: She showed up last and the internet lost it when she came.

Marketing POV: Why wasn’t there a “Get the Met Gala Look” with an email blast, Ecommerce curation and social media promo. I break down the Fenty Beauty Strategy below, so read on.

🤖 Katy Perry’s AI Clone

What happened: She didn’t show up physically, but her AI twin did.

Marketing POV: Poll fans on how to style her Digital Twin. Options for IRL looks tied to affiliate links or a brand partnerships. Viral Moment → Shoppable Funnel.

🧠 Marketing POV: What Brands Need to Understand

Don’t Dress for 2025. Build for 2050.

Your brand doesn’t need more influencers. It needs thought leadership & strategy that connects the dots and knows how to build Beauty + Fashion Tech & AI that gets culture.

👋 Subscribe, connect, and let’s futureproof together.

🤝 Ready to Build Smarter? Apply for Innovation Consulting or Hit Reply.

Here’s what you need to be reading this week

• 💄 Wonderskin raises $50M Series A

• 🛍️ SpreeAI launches virtual AI try-ons

• 📸 Pinterest sharpens visual search with AI

• 🎥 Jisoo stars in AI dreamscapes for Self-Portrait

• 🏀 Fenty Beauty is NY Liberty’s official beauty partner

• 🎞️ Miu Miu Tales & Tellers returns to NYC for an exhibition

• 📝 Former British Vogue EIC Edward Enninful to launch EE72 Magazine

🍔 Monday Mukbang l How to Generate AI Images
🗓️ May 12 @ 8pm EST on YouTube

🪩 Fashion Tech Tuesday l Recap + Chat
🗓️ May 13 @ 11am EST on YouTube

🎙️ Podcast l Wearable Fashion Tech + Robotics
🗓️ May 15 @ 5:30pm on YouTube
👀 More Details on Monday

💬 Text Your Group Chat This Week:
“Wait — did you see that new Substack that breaks down the Met Gala like a brand strategy deck? It’s giving fashion tech tea and real marketing playbooks.”

Subscribe. Forward. Comment. Let’s grow together.

🫶

💖🪩,

Janey

🪩 Hello Runway Insiders,

From my desk with 🍵 matcha + collagen and the Met Gala on my mind.

📌 This Week’s Theme: Black Mirror, but make it Fashion.
ChatGPT Stylists. Eyeball scans. Futureproof yourself with ChatGPT.

Introducing a new POV: part playbook + part survival guide for The AI Era.

🧠 CMO POV
The real insider lens from your ex-LVMH BFF who actually gets the business of Beauty + Fashion Tech & AI.

You’ll get strategy, spicy hot takes and insights with receipts.

Let’s get into it.

💖🪩,
Janey

📮 Forward to someone who loves fashion, tech, or both.
📌 New? Subscribe + explore the archives

📰 Gallery Media Acquires Coveteur & Faith Xue is the New EIC

🧬 Nike Faces Class-Action Lawsuit Over RTFKT NFTs

🎯 OneOff Launches AI Stylist to Copy Celeb Looks

👁️‍🗨️ Perfect Corp Wins AI Company of the Year

🛍️ Amazon & Saks Launch Luxury Storefront

🎩 Hermès Forms AI Governance Committee

💄 Beauty Tech Kult Raises $20M 

🗽 NYFW Partners with KFN

🍔 Monday Mukbang l Met Gala Watch Party
🗓️ May 5 @ 6pm EST on YouTube

👉 Want to join the stream as a commentator? Hit reply. Subscribers Only. 🔑

🪩 Fashion Tech Tuesday l Recap + Chat
🗓️ May 6 @ 11am EST on YouTube

👁️ WORLD ID: Your Eyeball is NOW Your Login

Sam Altman (OpenAI CEO) gave us AI that thinks like us (ChatGPT).

Now he wants your EYES to prove you’re human with World.

🤯 The irony.

How It Works ↓
👁️ Scan your eyeball with a glowing orb
📱 Get a “digital passport” on your phone
🔑 Use for logins, tools and dating apps
✅ Built on Blockchain, but NOT Web3

💰 US users get $25 in tokens to sign up
📍 In a launch city? Try it + report back.

🇪🇺 Not available in EU because of Privacy Laws. 
❌ Banned in Spain, paused in Brazil, under review in South Korea.

➡️ Concerned? Yes.
➡️ Coming back from this? No.

Major brand partnerships for some street cred.
💳 Visa + Stripe
💘 Match Group (Tinder, Hinge)

🪞Black Mirror… is here.

🛍️ Why This Matters to Marketers

🧠 Digital IDs will be the norm
👀 “Proof-of-human” logins are coming
📣 Campaign access could require something like World ID

Especially with AI/Virtual influencers (Coach) & Digital Twins (H&M) on the rise.

Instagram post

New Marketing Standard we’re excited about or Privacy Horror Show? 😱

💬 Hit reply: W or L? Who's trying it? 👀

🧠 Want the CMO take + brand strategy playbook?
That’s inside Runway Intelligence, subscriber-only starting next week.👇

🛍️ ChatGPT Just Came for Ecomm. Are YOU Ready?

OpenAI just launched a Shopping Assistant / Stylist inside ChatGPT.

💡 Think: Pinterest board, influencer, stylist and curator — powered by AI.

✅ Images, reviews & direct shopping links
✅ Personalized picks from chat history
🚫 No ads or affiliate links (yet)

🧾 Real Talk. I asked ChatGPT directly about monetization.

💬 The reply? “Tasteful affiliate revenue.” Cute.

👩‍⚖️ Verdict: They’re coming for our bags. 💰🛍️

🚨 Next Week: Runway Intelligence with CMO POV + Playbooks will be subscriber only.

🔑 Subscribe now to unlock it all.

🧠 CMO POV

📌 Screenshot THIS, then forward to your friend or team.
This is what your next marketing on innovation needs to say.

🔍 Search ≠ Neutral
💸 Discovery = Monetized
📉 SEO + Influencer = Under Seige
📢 Your brand = Must speak AI fluently

🤝 Ready to Build Smarter? Apply for Innovation Consulting or Hit Reply.

🎨 The Artist’s Way l Week 4 Recap
🪩 Fashion Tech Tuesday l Chanel & Kendrick

🎬 Podcast Throwback l Wildy Martinez on AI Fashion
📺 Watch: YouTube | 🎧 Listen: Spotify + Apple

🤝 Apply Here or hit reply

💬 Text Your Group Chat This Week:
“ChatGPT is my new stylist & shopping assistant. Want an intro?”

💌 Got a hot take? Hit reply and let's talk.

💖🪩,

Janey

🪩 GM Runway Insiders,

🚨 Fashion Tech isn’t just trending, it’s being rewritten.
The players are moving fast and this week & it’s all connected.

📌 This Week’s Lineup:
📈 New AI Resale App Phia (Bill Gates' daughter steps into fashion tech)
👜 Kendrick Lamar Joins Chanel 🕯️ Alicia Keys’ Emotional Loyalty
📡 Fashion Tech Tuesday Live on 𝕏 + YouTube 🆕 (b/c you asked)

💖🪩,
Janey

P.S. No Monday Mukbang tomorrow because I’m cooking 🍳

📮 Forward to someone who loves fashion, tech, or both.
📌 New? Subscribe + explore the archives

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Put your brand in front of Beauty + Fashion Tech & AI’s smartest community. 
🤝 Apply Now or hit reply to chat.

🛒 Phia’s AI Resale App Is Changing How We Shop

🗞️ TL;DR: Phoebe Gates (yes, Bill Gates' daughter) and Sophia Kianni (Gen Z UN Advisor + activist) launched Phia, an AI-powered shopping app that scans 250M+ resale listings (The RealReal, StockX, Poshmark, etc). [🔗 WWD]

💎 Why This Matters:
Resale is a $218B+ market. AI makes it frictionless to shop and sell smarter. Phia is a personal shopper + market analyst for resale.

P.S. Any Japanese eBay tips? Asking for a friend. 👛

📲 Download Phia (currently iOS only)

🎥 3 Fun Facts
1) Dropped out of Stanford to launch Phia
2) Podcast under Alex Cooper’s Unwell Network
3) First guest? Kris Jenner. NBD.

🤝 Ready to Innovate? Apply for Innovation Consulting or Hit Reply.

🕶️ Kendrick Lamar is Chanel’s Newest Ambassador

🗞️ TL;DR: Kendrick Lamar is now a Chanel Ambassador leading the Spring Eyewear campaign. [🔗 Harper’s BAZAAR]

👀 Why This Matters:
This isn’t just clout. It’s cultural capital in action.
Kendrick is a 17 time Grammy winner and the first rapper to win a Pulitzer Prize.

🧠 Read the Kendrick Lamar Super Bowl Playbook from February

🧾 on Fashion and Kendrick’s influence

🕯️ Alicia Keys Builds Emotional Loyalty

TL;DR: Alicia Keys' brand, Keys Soulcare, partnered with The Skin Deep to launch storytelling campaigns on self-love and human connection. [🔗 Hypebae]

👀 Why It Matters
Real loyalty is built through emotional storytelling and trust NOT just product.

Instagram post

🎨 Dior’s “Designer of Dreams” Exhibition lands in Seoul [Hypebeast]

🤖 Gap uses robots for warehouse unloading [Retail Touchpoints]

🕶️ Gentle Monster custom eyewear for G-Dragon [Hypebeast]

🧴 Nara Smith lands first beauty campaign with Cetaphil [BoF]

🛒 Jacquemus opens IRL market + Timberland collab [WWD]

🏒 Lululemon x Pro Women’s Hockey League collab [WWD]

🎾 Coco Gauff x Miu Miu x New Balance drop [Hypebae]

🎮 Givaudan launches Roblox fragrance game [WWD]

🪩 Fashion Tech Tuesday l April 29 @ 11AM EST
🎟️ RSVP & Join the convo live on YouTube 🆕 + 𝕏 

🎨 The Artist’s Way l Week 3 + Week 4 Kickoff
🍔 Mukbang Monday l Opus Clip + AI Content Tips
🪩 Fashion Tech Tuesday l WNBA Fashion, Pudgy Penguins & more

🎬 Podcast Throwback with Adriana Krawcewicz
👗 Featuring Fashion Tech Fit Check with ZuluKuki and IamWoochuk

Instagram post

📺 Watch: YouTube | 🎧 Listen: Spotify + Apple

💬 Group Chat This Week
"Are we investing in that AI tool or vintage Alaïa first?

💌 Got a hot take on this weeks’ news? Hit reply and let's talk.

💖🪩,

Janey

🪩 GM Runway Insiders,

What do space fashion, WNBA handbags, and AI stylists have in common?

They all launched — proving once again:
The future of fashion is TECH.

👇 This Week’s Lineup
📈 Marketing Playbook – WNBA 𝕏 Coach
📌 Weekly Swipe – 7 headlines to scroll
🎙️ 1:1 Podcast – Ivy League AI decoded
🎥 Live Shows – Join the convo IRL (ish)

💖🪩,
Janey

📮 Forward to someone who loves fashion, tech, or both.
📌 New? Subscribe + explore the archives

Stay up-to-date with AI

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🤝 Put your brand in front of Beauty + Fashion Tech & AI’s smartest community. Apply Now or hit reply to chat.

 👜 WNBA Orange Carpet + Coach is the First Handbag Partner

TL;DR: Coach stole the Orange Carpet + headlines with a multi-year deal. [🔗 WWD]

💼 Style 5 draftees in custom looks = $1.6M in media value l Aneesah Morrow

✨ Paige Bueckers’ 3-piece suit alone pulled $145K in MIV

🤝 Ready to Innovate? Apply for Innovation Consulting or Hit Reply.

👛 CFDA Taps Alta for AI Personal Styling

TL;DR: AI just got the CFDA’s stamp of approval. [🔗 CFDA]

• 🤖 Alta uses 12+ AI models to help users style + shop smarter

• 🧵 Now live with CFDA members

  

  💃 Jasmine Tookes + Joja are in as an investor + user

🧑‍🚀 Spacecore is Real — But, so is the Backlash

TL;DR: Katy Perry sang in space… but where was the tech and why did this happen? [🔗 Vogue Business, WWD]

✨ Custom Monse suits = sleek, camera-ready, and PR-perfect

• 🚀 Blue Origin’s all-female crew wore custom Monse (Katy Perry, Lauren Sánchez, Gayle King, Amanda Nguyen, Aisha Bowe, Kerianne Flynn.)

• 🦾 Sleek, camera-ready — but no AR or phygital twins. Where was the fashion tech?

• ❤️‍🔥 Amanda Nguyen’s astronaut dream was the real heart of the mission. IMHO.

Instagram post

💅🏻 Essie collabs with WNBA mascot for courtside nails [Hypebae]

🐧 Pudgy Penguins partners with Lotte for collectibles [Lotte, X]

👟 Vans debuts sneaker in Milan Design Week [Footwear News]

💄 e.l.f. x NASCAR drive Katherine Legge team up[Hypebae]

🛒 Trader Joe’s totes hit $1M resale prices [Hypebae]

🧠 Tariff TikTok challenges Luxury Fashion [BoF]

🏢 Nike opens studio in Shanghai [Bloomberg]

🗓️ RSVP to Watch + Chat Live

🎨 Sun Apr 20 @ 10AM — The Artist’s Way (Week 3 Kickoff)
🍜 Mon Apr 21 @ 8PM — Monday Mukbang (AI Content Tools)
🪩 Tue Apr 22 @ 11AM — Fashion Tech Tuesday (News + Discussion)

📡 Join the converesation on 𝕏 + YouTube
💌 Prefer LinkedIn or IG? Hit reply.

🎙 PODCAST HIGHLIGHT

Wharton Professor Dr. Stefano Puntoni (+ Co-Director of Human AI Research) joined The Digital Runway.
- First AI Major at an M7 School
- How Ivy League Business School teachers AI

📺 Watch: YouTube | 🎧 Listen: Spotify + Apple

🎨 The Artist’s Way — Week 2 Kickoff
🍔 Mukbang Monday — Walking Taco + Sneakers + AI
🪩 Fashion Tech Tuesday — TikTok China Tarriffs Debate

💬 What stuck with you this week?

📲 Text your group chat: “Trader Joe’s totes = $1M resale. Let’s go hunting & flipping.”

💖🪩,

Janey

🪩 GM Runway Insiders,

Lisa hit Coachella in cyborg glam — LED armor, anime villain core, reptilian skin.

But the real headline?

K-pop might run fashion and beauty — but it's barely playing in fashion tech.

👇 This Week’s Highlights
📈 Marketing Playbook + Top Headlines
💄 The Runway Edit (how to fake 8 hours of sleep)
📺 Live Shows YOU need to join on The Digital Runway

📢 Got 1 min? RSVP to a show, forward to a friend, or hit reply.

💖🪩,
Janey

📮 Forward to someone who loves fashion, tech, or both.

📌 New? Subscribe + explore the archives

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🤝 Want to partner? Put your brand in front of Beauty + Fashion Tech & AI’s smartest community. Apply Now or hit reply to chat.

 🖤 🎶 Lisa’s Coachella Era was a SLAY — But, Where’s the Tech?

She served LED reptilian realness. [🔗 WWD + Vogue Business]

…but where’s the Fashion Tech Strategy?

⚠️ Social Media Filters
⚠️ Smart Merch + Gamification
⚠️ Phygital Drops + Collectibles

It’s giving campaign, not ecosystem.

That’s where we come in.

🤝 Ready to Innovate? Apply for Innovation Consulting or Hit Reply.

🧠 Zalando Acquires DeepAR

Backed by CFDA + eBay, the startup’s AI sorts fabrics with 80%+ accuracy — enabling camera-to-cart. [🔗 Yahoo Finance]

♻️ Refiberd Wins $300K for AI Sorting

CFDA + eBay fund AI-powered fiber sorting — 80%+ accuracy, powering circular fashion. [🔗 Vogue Business]

🧠 Etsy’s AI Trend Tool Forecasts 6 New Aesthetic Waves [WWD]

🎮 ALTAVA x Xsolla = Fashion Skins to Gaming [BusinessWire]

💸 Korea’s Cosmax & Kolmar Drop $40M on Beauty Tech [MK]

💄Sephora x WNBA = Beauty Courtside [Retail Touchpoints]

🧳 Ambush Buys Back Brand from New Guards Group [BoF]

👑 Prada Acquires Versace in $1.4B Luxury Merger [NYT]

🛒 Mytheresa Gets Approval for YNAP Acquisition [BoF]

ARE YOU READY TO GLOW UP?

💄 How to look 8-hours-rested on 4?

🧴 Camera-Ready Look
😴 8 Hour Sleep Skin Hack
🤖 Digital Twins + ChatpGPT Dolls

🛍️ Shop the Sephora Sale—ends tonight

👀 Watch Video to Get More Freebies

Instagram post

🗓️ This Week’s Show Lineup [👇 RSVP + 🔔 On]

🎨 Sun April 13 @ 10AM — The Artist’s Way 
🍜 Mon April 14 @ 8PM — Monday Mukbang
🪩 Tues April 15 @ 11AM — Fashion Tech Talk 
🎙️ Tues April 15 @ 5PM — 1:1 Podcast

📡 RSVP Now to Join Live April 15 Tues @ 5PM EST

⁉️ Got Q’s? Hit reply — I’ll ask them live.

🎨 The Artist’s Way — Week 1 Kickoff

🍔 Mukbang Monday — Snacks 🥠 + AI demo

🪩 Fashion Tech Tuesday — H&M’s Digital Twins + MVFW

🎙️ Runway Roundtable — Why Digital Identity Matters Now

💬 What stuck with you?

Lisa’s missed tech moment?
Wharton’s take on AI that you’re excited to join?
How to look like you had 8 hours sleep all the time?

📨 Reply and tell me.

📲 Text this your group chat:
“Let’s learn Tech & AI and not get replaced.”

💖🪩,

Janey

In partnership with

🪩 GM Runway Insiders,

📈 This Week: 🧠 Jones Road Beauty turns an AI quiz into 1M Email Subs 📣 Roblox rolls out Video Ads 💄 Ulta bets on 20K IRL events.

🎥 The Digital Runway LIVE Schedule This Week (RSVP 👇)

• 🍪 Monday Mukbang with Sapphyre Bardot

• 🪩Fashion Tech Tuesdays with ALANA Project  

Scroll for Weekly Swipe (headlines), Runway Report (news + insights) & show recaps.

🎟️ P.S. Metaverse Fashion Week is back! Explore the Future of Fashion.

💖🪩,
Janey

💸 Fairly Made Raises €15M [Tech Funding News]
🎟️ Decentraland Metaverse Fashion Week [DCL]
🕶️ SKIM’s First Retail Store Hits LA [WWD]
🧠 Meta’s $1K Smart Glasses [The Verge]
⏳ TikTok Ban Delayed [Vogue Business]
👑 Cardi B x Revolve Collab [Essence]
🌐 SoulCycle Goes Retail [Glossy]
🧪 Covision Raises €5M* [WWD]

*Covision is the company behind H&M’s AI-powered Digital Twins.

Missed it? Last week’s issue broke down H&M’s AI model move + how to futureproof your career.

🎯 Jones Road Beauty: 800K Leads with One AI Quiz

🗞️ TL;DR: Bobbi Brown’s brand turned Octane AI quizzes + ChatGPT research into a high-converting engine—80% of 1M email list came from quizzes.[BoF]

Try the Quiz

💡 Digital Concierge: AI powered services & sales funnels [Try the Quiz]

🧠 Persona Power: ChatGPT scraped Reddit, YouTube & Reviews to build 5 real-life customer archetypes.

👀 Roblox Just Unlocked Gen Z for Advertisers

🗞️ TL;DR: Roblox launches Rewarded Video ads via Google—brands can now run immersive ads. [Roblox]

🎁 Watch-to-Win: 90% of users complete ads for in-game rewards

💰 Creator Economy: UGC devs get a fresh revenue stream

💄 Ulta’s 20K Events = Retail Revival Strategy

🗞️ TL;DR: Ulta Beauty is hosting 20,000+ in-store events in 2025 to drive traffic, loyalty & sales. [Glossy]

🏬 IRL Is In: 80% of sales come from in-store; freebies fuel footfall.

🌐 Metaverse Fashion Week is back in Decentraland!

Metaverse Fashion Week returns for its third edition, and the virtual runway is calling! From April 9–12, Decentraland will be the destination for digital fashion, innovation, and self-expression.

6 iconic runways, 8 VIP talks, 16 designer showrooms & 22 digital fashion collectibles—all for free.

🔗 Download Decentraland today to get your avatar styled for the event!

🎙️ The Runway Roundtable brought creators, strategists & artists together to debate digital identity, AI models, and who gets seen in the virtual world.

📺 Watch the Full Episode on YouTube l 🎧 Spotify l 🍏 Apple Podcasts 

🔄 ICYMI: The Digital Runway LIVE Shows

• 🧠The Artist’s Way Community: Week 1 Kickoff. Join Sundays @10AM EST (🛍️ Grab the Book)

• 🍔 Monday Mukbang: 3.5 hours + ChatGPT AI Images with Dave

• 🪩 Fashion Tech Tuesday: H&M AI Models Discussion

• 🎙️ Runway Roundtable: Debate on Digital Identity

💬 What were your thoughts on this week? Hit reply—I'd love to hear from you.

💖🪩,

Janey

🎤 Want to sponsor or co-host a future episode? Apply Here or Hit Reply.

🪩 GM Runway Insiders,

📌 ICYMI: Last week's The Future Playbook broke down the viral ChatGPT x Studio Ghibli trend.

📈 This Week: H&M’s AI-generated models 🤖, Agentic AI rewrites e-commerce, and The Ordinary—yes, the skincare brand is serving... eggs. 🍳

🎥 Debuting This Week: The Digital Runway LIVE Shows

3 new formats. 3 fresh POVs. Streaming weekly.

• Monday Mukbang 🍜 hot takes over food

• Fashion Tech Tuesdays 🪩 news + insights

• Runway Roundtable 🤝 live debates & expert POVs (TBA)

📺 Watch on LinkedIn, 𝕏 & YouTube.

🎨 PLUS: The Artist’s Way Livestream kicked off today at 10AM EST—join us April 6!

💡 Let’s dive into what matters this week, so you can stay ahead.

💖🪩,
Janey

🌐 FabriX Goes Global — Digital fashion from HK to the world [Media Outreach]
🧠 Forever 21 Bankruptcy — Fast fashion fallout continues [Vogue Business]
🔹 Walmart x Minecraft — Story-driven retail collab [Retail TouchPoints]
🌱 Lululemon x Biotech — Bio-nylon goes mainstream [Fashion Dive]
🫤 New Mugler CD — Fresh creative leadership [Vogue Business]

🤖 H&M’s AI Fashion Model is the Future of Fashion Tech

🗞️ TL;DR: H&M is working with 30 models to create their Digital Twins aka AI-generated models—saving time & cost. [BoF]

📊 Speed to Market: Skip photoshoots & launch faster.
👩‍💻 Digital Dilemma: Will customers embrace AI models?
🤔 Trust Risk: Efficiency vs. authenticity—what’s the trade-off & verdict?

🤝 Ready to Innovate? Apply for Innovation Consulting or Hit Reply.

🧠 Agentic AI Is Quietly Running the Retail Future

🗞️ TL;DR: Startups Spangle and Shopsense are building autonomous AI agents that power commerce—without marketers. [Spangle l Shopsense]

📌 Agentic AI? → AI that sets goals, adapts, and acts autonomously.

🤝 Spangle’s ProductGPT → Personalized product journeys. $6M funding.

📺 Shopsense Launch → Shoppable content for streamers and for brands.

🥚 The Ordinary’s Egg Drop—Disruption Done Right

📰 TL;DR: The Ordinary just launched bio-boosted eggs... and everyone’s scrambling to understand why. [The Cut]

🚀 Earned Media Win → Weird + strategic = viral gold

🌍 Category Crossover → Food and Beauty plus Fashion. Not just Tech Partnerships crossover—we’re shaking things up.

Instagram post

Your job called—it wants better business news

Welcome to Morning Brew—the world’s most engaging business newsletter. Seriously, we mean it.

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💖 This Week’s Obsessions: ChatGPT x Studio Ghibli selfies

📲 Read my viral breakdown on LinkedIn

⏮️ Catch the Playback: The AI Era in Fashion & Music with Adriana Krawcewicz.

🗓️ Tune into the Burn All the Bridges AI x IRL Music Video Launch April 4.

📺 Watch the Full Episode on YouTube l 🎧 Spotify l 🍏 Apple Podcasts 

🎨 Join The Artist’s Way Community Sundays @ 10AM EST (Watch the Intro)

📺 Tune into The Digital Runway LIVE this week—3 new shows in 1 chic space

💬 What did you think of the news, shows or even The Artist’s Way? Hit Reply.

💖🪩,

Janey

Hello Runway Insiders 💖

Big tech. Bigger trends. Your next big glow-up 👀

📌 This week we’re talking:

• The viral Ghibli x ChatGPT trend that broke the internet

• Why it sparked outrage & How to try it yourself

• BTS: I’m launching 3 new shows next week 🎙️

Tried the Ghibli prompt? Tag me or hit reply — I want to see yours!

🎥 My TikTok tutorial hit 13K views → Watch it here

Here’s mine 👇 See how it captured Ray-Ban Meta AI glasses & accessories 🥲

Ready to level up your work with AI?

HubSpot’s free guide to using ChatGPT at work is your new cheat code to go from working hard to hardly working

HubSpot’s guide will teach you:

• How to prompt like a pro

• How to integrate AI in your personal workflow

• Over 100+ useful prompt ideas

All in order to help you unleash the power of AI for a more efficient, impactful professional life.

Get the free guide and level up your AI game today!

Dear Runway Diaries 💅🏻

One minute I’m a magical forest heroine from Spirited Away… the next, I’m going down a ChatGPT Image 🐇 🕳️

Oh, and I’ve been quietly building my biggest move yet.

🎬 The Digital Runway Shows Launching Next Week

🍴 Monday Mukbangs – convos over dinner on AI, mental health, culture & real talk
🎧 Fashion Tech Tuesdays – fashion tech recaps with biz breakdowns & hot takes
🧠 Runway Roundtable – boardroom level convos with voices you need to hear
🎙️ The Digital Runway Podcast – 1:1 interviews, product demos & BTS

🖼️ Check out the Monday Mukbang image I made with ChatGPT — what do you think?

Why all this? I’m leaning into my superpower—curating conversations with fun business vibes that matter. 12 weeks of building my media playground in public.

🎫 You’re invited. Real convos for creators, innovators, and curious minds.

🤝 Want to guest, co-host, or be a brand partner? Hit reply.

📚 The Artist’s Way (Starts Sunday!)

This book literally changed my life last summer. It’s trending again because Doechii credits it for her glow-up). I’m doing it again with YOU.

Here’s OUR plan:

• 10-min Livestream Check-in every Sunday @ 10 AM EST on YouTube

• This week = Intro Session (no homework just grab the book)

• We officially start Monday — time to glow up and break out.

💖🪩,
Janey

🎁 Refer 5 friends → Unlock a FREE 30-min Brand & Career Strategy Call. March Only. Limited to 10 Calls. 3 left!

1️⃣ What is Studio Ghibli?
Legendary Japanese studio behind Spirited Away, Totoro, Howl’s. Known for hand-drawn beauty and emotion.

2️⃣ Why Did It Go Viral?
OpenAI’s new image tool → social feeds flooded with dreamy AI Ghibli Art. Even CEO Sam Altman joined. Also, GPUs are melting. 🫠

3️⃣ Why the Backlash?
Ghibli founder Miyazaki called AI art “insult to life itself.” The internet spiraled into debates over copyright, ethics, and what’s off-limits.

4️⃣ How to Try It (while you still can)

🧑‍💻 Paid Users: ChatGPT Plus → click “Create Image” via 3 dots. 🎥 Watch video tutorial.
📱 Free Users: Prompt → “The first image is in Ghibli style. The second is a photo I want transformed into that style.”

⚠️ ChatGPT may start blocking it. Free image generation coming soon.

📱 Watch my viral tutorial for free ChatGPT users (13K+ views) 🤯 

@janeypark

Replying to @hayaoai How to use ChatGPT free version to get a Ghibli Style Image 🎥 Watch how I used ChatGPT image @Janey | Beauty Fashion... See more

🧠 Was this Helpful? Forward to a friend.

📌 TL;DR

• 🧠 3 new shows launching next week

• 📚 The Artist’s Way livestream kicks off Sunday

• 🖼️ ChatGPT Image x Ghibli = viral, messy, magical — try while you can

• 🎥 Subscribe to YouTube to catch The Artist’s Way livestreams + shows

📌 Tried the prompt? Want to Collab? Hit Reply & Let’s Talk.

💖🪩,
Janey

🪩 GM Runway Insiders,

ICYMI: Last week's Future Playbook unlocked 3 Steps to Building a Personal Brand That Gets You Noticed.

📌 This Week: Estée Lauder x Adobe’s AI Partnership, Ksenia Schnaider’s Roblox-inspired fashion, and NYX’s Minecraft pixel makeup.

📌 Coming Thursday: Curious about AI Fashion & Music? Join this week’s The Digital Runway Podcast Live on LinkedIn.

💡 From AI Partnerships to Roblox fashion—the industry is moving at warp speed. Hit reply & let’s chat!

💖🪩,
Janey

🎮 Phygital Faceoff – PhygitalTwin x AvakinLife gaming comp launches [BusinessWire]
⚽ Snuggs Scores – Partners with Man City Women to fight period taboos [Hypebae]
🧬 L’Oréal’s Bio Beauty – Epigenetic skincare collab with TruDiagnostic [L’Oréal]
🚀 Fashion Tech’s New Class – NYFT Lab reveals 2025 cohort [Yahoo Finance]
♻️ Pickle Payday – Fashion rental app raises $12M [FashionUnited]
⚖️ Coach vs. Shein – Lawsuit over dupes heats up [Fashion Dive]
🧴 Skims Buys SKKN – Kim K’s beauty empire expands [BoF]
👜 Loewe Shake-up – Jonathan Anderson exits [WWD]

🎨 Adobe x Estée Lauder: Accelerating Beauty with AI

🗞️ TL;DR: Estée Lauder partners Adobe Firefly AI to streamline content creation freeing creatives to focus on innovation. [Adobe Newsroom]

📊 Automation Wins: AI handles repetitive tasks speeding up production.

📦 Content Scale-Up: Rapid creation of digital assets for global channels.

🤝 Ready to Innovate? Apply for Innovation Consulting or Hit Reply.

🧵 Ksenia Schnaider x Roblox—Fashion Gets Pixelated

🗞️ TL;DR: Ksenia Schnaider debuts innovative AW25 Roblox inspired collection at Ukrainian Fashion Week bridges virtual and real worlds. [Grazia]

📍 Why It Matters → The Digital Runway meets Reality (see what I did there? 😉) with Ksenia Schnaider’s live Kyiv show ran simultaneously in physical and virtual presentations. Plus this move highlights the creativity and resilience of Ukranians given the political situation. ❤️‍🔥

Instagram post

🎮 Digital DNA → The collection experiments with square, pixelated silhouettes reminiscent of gaming avatars from Roblox, yet wearable IRL.

💡 Fashion’s New Frontier? Blending gaming aesthetics with physical garments—future collections will follow Ksenia Schnaider’s lead tapping into digital culture.

💄 NYX Drops Pixelated Minecraft Makeup

🗞️ TL;DR: NYX launches pixel-inspired beauty for "A Minecraft Movie.” [Hypebae]

👾 Product Highlights: Cheeky Mob Highlighter Balms & Fat Oil Slick Click Lip Oils.

💡 Trend Alert: Expect more gaming-beauty collabs (like Pat McGrath x Candy Crush).

💖 This Week’s Obsessions: Loewe’s Jonathan Anderson Best Looks l New Favorite Matcha—Naoki Matcha l Roblox inspired Jeans (read above ICYMI).

💬 Join the conversation

🔥 Exclusive: You Heard It Here First!

🚀 This Thursday at 11 AM EST—Live Podcast with Adriana Krawcewicz—From Fashion Illustrator & Branding Designer to AI Fashion + Musician.

🗓️ Event Invite drops Monday on LinkedIn 

📺 Podcast Episodes l YouTube l 🎧 Spotify l 🍏 Apple Podcasts

📩 What grabbed your attention most this week—AI in fashion, beauty x gaming, or cultural hubs? Hit Reply & Let’s Chat.

💖🪩,

Janey

Hello Runway Insiders 💖

Spring is here 🌸 the vibes are shifting & it’s time to breakout!

Let’s talk personal branding, positioning & making moves.

⚡️ This Week: Steal My Framework to Build a Personal Brand

💡 What’s your biggest personal branding struggle? Reply & we may cover it in a future issue.

🔑 Sunday’s Trivia Answer: Jeffree Star Cosmetics was the first beauty brand to hit *$1M in a single day on TikTok Shop! 💄

Ready to level up your work with AI?

HubSpot’s free guide to using ChatGPT at work is your new cheat code to go from working hard to hardly working

HubSpot’s guide will teach you:

• How to prompt like a pro

• How to integrate AI in your personal workflow

• Over 100+ useful prompt ideas

All in order to help you unleash the power of AI for a more efficient, impactful professional life.

Get the free guide and level up your AI game today!

Dear Runway Diaries 💅🏻

💅 This week: Fashion, future & fresh thoughts.

📍 DC as a Fashion Hub? Attended my first public hearing for the DC Commission of Fashion, Arts & Events. It’s eye-opening to see cities plan fashion infrastructure—especially after building my career globally. Get involved! Shoutout to The Digital Runway Community member Sasha Parea for representing on the Commission.

Instagram post

📝 Breaking Into Fashion: Led an LSU Fashion Resume & Job Workshop and was reminded of my own grind for that first big break. Less gatekeeping, more giving back. Keep reading for the personal branding playbook.

🚶‍♀️Lately, I’ve been sharing TikToks in a Walk & Talk Series with my Ray-Ban Meta AI glasses like 👇 on choosing joy.

@janeypark

Trust the process no matter what happens 🫶 …and making a 🏀 reference 😂 Watch the last walk and talk @Janey | Beauty Fashion Tech AI @r... See more

What should I yap about next? Hit reply! 🎥

💖🪩,
Janey

📡 EXCLUSIVE BONUS for Subscribers → 3 Tips on Breaking Into Fashion Tech from FFFACE.ME CEO Dmytro Kornilov on The Digital Runway Podcast.

📺 Watch the Full Episode on YouTube l 🎧 Spotify l 🍏 Apple Podcasts 

💎 BONUS CONTENT after Subscriber break👇

🎁 Refer 5 friends → Unlock a FREE 30-min Brand & Career Strategy Call. March Only. Limited to 10 Calls. 6 left!

The last 2 issues—we shared the Cold DM That Got Janey Park a Job at LVMH + 3 Cheat Codes to 10X Your Networking with AI. Check them out.

💡 This week it’s about Personal Branding. Everyone has and needs a personal brand.

📌 Here’s How to Sell Yourself like a Pro

1️⃣ Your Introduction is Boring—Here’s How to Fix it

[🔒 SUBSCRIBER-ONLY CONTENT → The Perfect Personal Brand Intro + How to Make Your LinkedIn Headline standout.]

Most intros are vague & forgettable.
❌ “I work in marketing.”
✅ “I help fashion brands scale with tech powered strategy that deliver ROI.”

💡 The Fix: Get specific. Who do you help? What’s your impact? If someone doesn’t get it in 10 seconds, they won’t remember you.

2️⃣ If You’re Not Visible Online, then You’re Invisible

🔎 How to Show Up:
✅ LinkedIn: Your headline should sell your value not just list a job title.
✅ Content: Share news, insights, and expertise—show you add value.

⏳ Action Step: Start posting NOW.

—

3️⃣ Your Resume is Useless Without Proof

Hiring managers & clients care about what you can do for them.

❌ “I worked at [brand] for five years.”
✅ “I launched a campaign that got X views & Y% increase in sales.”

💡 The Shift: Lead with impact not experience. Quantify results. Show proof of value.

📌 This isn’t just for job seekers—it’s for

🧠 Was this Helpful? Forward to a friend.

🗺️ Feeling Stuck? Need a Custom Game Plan? Book 1:1 Call today.

📌 What do you think of this week’s Playbook? Reply & let me know.

💖🪩,
Janey

🪩 GM Runway Insiders,

ICYMI: The Future Playbook dropped last Wednesday—3 Cheat Codes to 10X Your Networking with AI + Community Features and more.

📌 This week: Beauty TikToker Mikayla Nogueira’s Point of View, Jeff Staple’s 21 Mercer Flagship, and Microsoft’s AI-powered Fashion Discovery.

📌 Next Up → The Future Playbook (Wednesday): Want to break into Fashion Tech? CEO of FFFACE.ME (& last week’s Podcast Guest) shares 3 Career Tips.

💡 From influencer brands to cultural hubs to AI stylists—the industry is shifting fast.

Hit reply & let’s talk.

💖🪩,
Janey

🏆 Versace’s Shake-up – Dario Vitale takes over from Donatella [Vogue Business]
⚽ E.l.f. Makes History – First beauty brand to back women’s soccer [Glossy]
🌿 Inditex Backs Bio-Tech – Epoch Biodesign lands $18.3M [FashionUnited]
👟 Nike vs. StockX – Sneaker counterfeit case heads to trial [Fashion Dive]
🏙️ Gucci Gamble – Kering’s stock tanks 12% after naming Demna [BoF]
🎙️ Huda’s Hotline – Beauty mogul launches a podcast [Hypebae]
🤖 Google AI Shopping – Virtual Try On Glow Up [Google]

💄 Mikayla’s Point of View: Beauty Empire or Viral Hype?

🗞️ TL;DR: Beauty Content Creator Mikayla Nogueira to launch Point of View (POV), a skincare-meets-makeup brand, on TikTok Shop and DTC. [Glossy]

@mikaylanogueira

@pointofview

📊 The CEO Factor → Backed by Ani Hadjinian (ex-Tom Ford, Bobbi Brown) & Imaginary Ventures (SKIMS, Glossier, Kosas).

📦 PR Gifting → Sending PR to followers—but will POV pay creators or rely on unpaid buzz? Or will they gamify the community.

🤝 Let’s Build the Future. Apply for Innovation Consulting or Hit Reply.

🐦 Jeff Staple Opens First Flagship—Streetwear’s Full Circle Moment

🗞️ TL;DR: Jeff Staple opens his first retail store at 21 Mercer, NYC—the former NikeLab 21 Mercer. [Footwear News]

📍 Why It Matters → Staple reclaims a sneaker landmark, selling Staple apparel, exclusive collabs & upcoming 21 Mercer merch.

🔥 Exclusive Drop → Launched Staple x Brooks Adrenaline 4 GTS.

💡 The Future? Cultural Hubs like this + LEVELS SF—Community is the new Capital.

🤖 Microsoft Enters AI Fashion Discovery with Copilot

🗞️ TL;DR: Microsoft partners with Curated for You to bring AI-powered fashion recommendations into Copilot. [Retail TouchPoints]

👀 The Next Personal Stylist? Copilot’s AI Stylist is trying to become a shopping bestie.

Start learning AI in 2025

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It's a free AI newsletter that keeps you up-to-date on the latest AI news, and teaches you how to apply it in just 5 minutes a day.

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💖 This obsessions this week—what’s yours?

🔗 Peggy Gou Chanel l Asia’s Front Row Takeover l Loewe Fall 2025

💬 Join the conversation

💡 Inside the Conversation: How brands can use AI + AR for Immersive Retail with CEO & Founder of FFFACE.ME Dmytro Kornilov.

📺 Watch the Full Episode on YouTube l 🎧 Spotify l 🍏 Apple Podcasts 

What’s Your Take?

📩 Quick Reply: What was the most interesting part of this issue? AI fashion, beauty brands, or cultural hubs? Hit reply & let me know!

💖🪩,

Janey

Hello Runway Insiders 💖

Happy Hump Day! 💐 Spring Forward & let’s glow TF up.

📌 Missed last week’s issue? 🔗 Catch up here

⚡️ This week: AI & Tech helping you work smarter—3 Cheat Codes to 10x Your Networking.

💡 What’s your biggest networking struggle? Reply & I’ll cover it next.

🔑 P.S. Sunday’s Trivia Answer: L’Oréal was the first beauty brand to launch AR tech with ModiFace in 2018, changing beauty tech forever.

Ready to level up your work with AI?

HubSpot’s free guide to using ChatGPT at work is your new cheat code to go from working hard to hardly working

HubSpot’s guide will teach you:

• How to prompt like a pro

• How to integrate AI in your personal workflow

• Over 100+ useful prompt ideas

All in order to help you unleash the power of AI for a more efficient, impactful professional life.

Get the free guide and level up your AI game today!

Dear Runway Diaries 💅🏻

Grab your 🫖 or 🍷—let’s catch up.

I’m writing this in my Juicy Couture Pajamas (so Y2K) & LED Mask because glow-ups are inside & out. ✨

📸 Proof of Glow Up ✌️

🎨 AI Fashion First Timer
Posted my First AI Fashion—learning & having fun 🤩 

🛍️ The Runway Edit (🔗 to shop)
Coperni’s 3D printing, Tamagotchi Bag & Ray-Ban Meta were cool, but I wanted more. Thoughts?

♻️ Decluttering Era Update
Listed 20+ items to Poshmark—Limited Edition Sophia Webster Barbie, Kitsune, Burberry Rainbow Tote & more. Still have 6 more bags. HALP 🫠

@janeypark

In my decluttering snd resale era 💅 🫶 Let’s connect on @Poshmark What are your top tips for decluttering & resale? @The RealReal @Vestiai... See more

💡 Poshmark vs. TheRealReal? TRR is easy, but the payouts 😵. Reply & share your best resale hacks.

💖🪩,
Janey

📡 New Podcast Episode—Join Live!

🚀 LIVE TOMORROW @ 11 AM EST → FFFACE.ME Founder & CEO on Immersive Retail, AR, AI & Smart Screens.

❓ Drop Q’s in the LinkedIn Event—we’ll answer live

🗺️ 3 Cheat Codes to 10x Your Networking with AI

1️⃣ AI-Powered Cold DM That Works
Last week, I shared the EXACT Cold DM That Got Me a Job at LVMH. 

Here’s how to craft yours with ChatGPT 🤯 

[🔒 SUBSCRIBER-ONLY CONTENT → ChatGPT Prompt + IRL Meetings to Connect Calls + AI-Powered Meeting Notes]

💡 ChatGPT Prompt:
"Write a 300 character, value-driven LinkedIn DM connection request with message to [Name] at [Company] about [Reason]. I want to connect because [job, brand deal, collab, etc.]"

📩 Example:
"Hi [Name], I love [Company] and [Product]. Applied for [Position]. Are you open to a 10 minute chat?

2️⃣ Turn IRL Meetups into Real Connections
✅ Get their email & send a follow-up email in real-time.
📌 Then share your Calendly to book a call.

3️⃣ Use Otter AI to Capture & Repurpose Meeting Notes
✅ Transcribes conversations—so you focus on talking.
✅ Turns notes into follow-up emails.

🧠 Was this Helpful? Forward to a friend.

🗺️ Feeling Stuck? Need a Custom Game Plan? Book 1:1 Call today.

🎟️ Your Insider Pass to Connect, Learn & Glow Up

📌 Want to be featured? Refer 3 friends & Unlock a Feature here!

📌 Coming Soon (Want in? Hit reply.)
- Expert Contributors
- Deep Dives & Industry Secrets
- Exclusive Access to Premium Content

🎁 Refer 5 friends → Unlock a FREE 30-min Brand & Career Strategy Call. March Only. Limited to 10 Calls.

📌 What do you think of this week’s Playbook? Reply & le

t me know.

💖🪩,
Janey

🪩 GM Runway Insiders,

ICYMI: The Future Playbook dropped last Wednesday—your AI, Career & Fashion Tech Cheat Sheet. Last week I dropped the Cold DM that got me hired at LVMH.

📌 This week: K-pop JENNIE’s AI + Digital Collectibles, Anrealage glowing fashion tech, and Louis Vuitton’s Beauty Launch with Pat McGrath.

💡 Fashion Tech isn’t a trend—it’s the future.

💌 What’s your take? Hit reply & let’s talk.

💖🪩,

Janey

👾 Roblox x Bunka Drop Virtual Graduate Collection [TrendWatching]
💰 Prada x Versace: $1.5B Deal Nearing Completion [FashionUnited]
🛍️ Printemps Opens Experiential Flagship in NYC [Vogue Business]
👾 Coperni Swipe Handbag is now a Tamagotchi [Highsnobiety]
🔍 Google AI Vision Match Innovates Shopping [Tech Crunch]
👜 Vogue Vintage Market Curated Designer Resale [Vogue]
🏆 Carine Roitfeld’s ‘Players’ Mixes Fashion + Sports [BoF]
💄 David Yi’s Good Light Hits Ulta Nationwide [Ulta]

🇰🇷 Jennie—The Missing Blueprint for AI, Fashion Tech & Fandom

🗞️ TL;DR: Jennie’s (BLACKPINK) first solo album, Ruby, featuring Dua Lipa & Doechii is more than just music.

 📍 K-pop is THE blueprint for AI, Fashion Tech & Fandom, but nobody’s cracked the code yet.

📊 24 Hours Post-Launch → Her newest song like JENNIE = 13M+ views + #2 on YouTube.

🎥 AI Aesthetic → "Your AI couldn’t copy” lyrics + robotic visuals, red pill and more.

🎟️ Gamified Fandom → Personalized Digital Photocards turn music into interactive collectibles.

🤝 Brands, let’s connect the dots. Apply for Innovation Consulting or Hit Reply.

🖥️ Anrealage: Fashion as a Digital Canvas?

🗞️ TL;DR: At Paris Fashion Week, Anrealage’s SCREEN collection used Kyocera’s FOREARTH tech to create light reactive + shape shifting fashion. [Business Wire]

Instagram post

💡 Wearble Fashion Tech is here. Adobe’s Primrose + Air Conditioned Dress.

⚡ The Future? Smart Fashion that adapts to climate, mood & movement.

💄 Louis Vuitton Enters Beauty with Pat McGrath 👑

🗞️ TL;DR: Pat McGrath is the first-ever Creative Director for Louis Vuitton’s new Beauty Brand launching August 2025. [Essence]

👀 Late? LV tested through brands in the Maison. Beauty prints money vs RTW = higher margins + easy luxury entry + lower retail price.

🌎 Luxury is evolving. From Pat & Pharrell Williams at LV and Yoon Ahn at Dior.

Should You Add These to Your Skincare Routine?

About three months ago, I discovered Pique’s Radiant Skin Duo and put it to the test. Within weeks, I saw results no topical product had ever delivered. My skin became clearer, brighter, and deeply hydrated—glowing from within!

The turning point? People started commenting on my skin. The only thing I had changed? Pique’s drinkable skincare!

The Radiant Skin Duo is an inside-out approach to radiance:

☀️ Sun Goddess Matcha – Rich in EGCG antioxidants, it helps firm, brighten, and clarify skin while supporting gut health. Plus, it’s quadruple-toxin screened for purity.
💧 BT Fountain – This beauty electrolyte hydrates at a cellular level, smooths fine lines, and enhances glow with clinically proven ceramides.

This simple ritual is effortless yet transformative. And for a limited time, get 20% off + a FREE Starter Kit here.

Here’s to glowing skin—from within!

Get 20% off + a FREE Starter Kit

💖 My obsessions this week—what’s yours? 💬 Read More + Comment

🔗 Matcha + Collagen Powder l Coperni Tamagotchi Handbag l Uniqlo

🔥 Exclusive: You Heard It Here First!

🚀 This Thursday at 11 AM EST—Live with Dmytro Kornilov CEO of FFFACE.ME—a marketing shaping the future of Immersive Retail.

🗓️ Event Invite drops Monday on LinkedIn 

Test your Beauty + Fashion Tech 🤓

TYSM for reading & being a part of The Digital Runway Community 🙏

📩 Thoughts on the new format. Love it or Hate it? Hit Reply.

💖🪩,

Janey

Runway Insiders 💅🏽

The FIRST issue of The Future Playbook is here—your go-to for career glow-ups, industry moves & future-proofing yourself.

📌 10+ people have asked for job search & networking advice in the last 2 weeks. Instead of answering 1:1—I created The Future Playbook to break down career cheat codes & industry secrets made for you.

💡 What’s one thing you need help with career-wise? Reply & let us know—we’ll cover it in an upcoming issue.

🔑 P.S. Sunday’s Trivia Answer: Isaac Mizrahi 👀

🤝 This Week’s Newsletter Partner

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Dear Runway Diaries 💅🏻

Every year, I choose a word—a theme, a North Star—to guide me.

💥 2025’s word is BREAKOUT.

Breaking out of the old, the limiting, and the negative to make space for the new. 🚀

Last year was about building. 🧱

This year? We’re leveling up. Bigger moves, bolder risks, and no more playing small.

Where to Follow the Glow Up
🤝 LinkedIn → Career deep dives, AI & business strategy
💝 Instagram → Aesthetic, lifestyle, & BTS moments
🎥 TikTok → Unfiltered, real-time real talk & glow-ups
📺 YouTube → Long-form storytelling & deep dives

@janeypark

My business journey building a media brand and making changes 💅 #businessjourney #entrepreneur #solopreneur #femalefounder #creatorsearchinsights

🧼 Decluttering Era Update: I’m resetting every aspect of my life—starting with the closet situation? Currently prepping 10 items to sell on Poshmark instead of tackling 5 bags at once. 🫠 Baby steps.

💡 Spring Reset Challenge:
Tell me—what’s one thing you’re decluttering or upgrading this season? Reply & I’ll feature the best responses next issue.

💖🪩,
Janey

Want to be featured in the 🔦 Community Spotlight? Drop Your Info Here.

📌 Coming Soon:
- Expert Contributors
- Deep Dives & Industry Secrets
- Exclusive Access to Premium Content

🎁 Refer 5 friends → Unlock a FREE 30-min Brand & Career Strategy Call. March Only. Limited to 10 Calls.

💬 The EXACT Cold DM That Got Me a Job at LVMH

Most people overcomplicate networking—the key?

Keep it direct, personalized & low-effort for the other person to say yes.

🚀 The Exact LinkedIn DM That Landed My LVMH Job (ONLY for Subscribers)

📩 Hi [Name],
Thank you very much for accepting my LinkedIn request. Would you be willing to share with me your experiences and perspective on luxury in Asia over an informational interview? 15 minutes over coffee or phone would work. Thank you in advance for your time & consideration.

✅ Why This Worked:
- Short & direct → No fluff, just a simple ask
- Easy yes → 15-minute low pressure request
- Personalized → I referenced their industry knowledge

Want more Career Cheat Codes? Stay Tuned for Next Week.

🗺️ Feeling Stuck? Need a Custom Game Plan? Book 1:1 Career Coaching today.

📌 Thoughts on the new format? Reply & let me know.

💖🪩,
Janey

🪩 GM Runway Insiders,

Stilettos or Jordans 👟—fashion isn’t just about what you wear. It’s brand, culture, and innovation.

🚨 Big Update! The Digital Runway is now a 2x-per-week drop:

Sundays → 📡 The Briefing: News & Insights decoded—TLDR, why it matters, and key takeaways.

Wednesdays → 📈 The Future Playbook: Actionable strategies, playbooks & AI tools to futureproof yourself.

📌 This week: Walmart is making gaming the next shopping frontier, Dolce & Gabbana’s NFT suit is now fractionalized, and Levels SF is showing that retail is the new social network.

💡 What’s your biggest challenge with Tech & AI? Hit reply & let’s talk.

💖🪩,

Janey

🤝 This Week’s Newsletter Partner

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🛍️ Revolve’s LA Pop-Up Becomes a Permanent Flagship [BOF]
🕶️ Warby Parker x Target: First Retail Collab Goes Big [Fast Company]
💄 Pat McGrath x Candy Crush Collab—With Real Diamonds [Hypebae]
📚 Ambush’s First Coffee Table Book Drops for Paris Fashion Week [WWD]
👠 Paul Andrew’s Sergio Rossi Relaunch Brings Back Iconic Designs [WWD

🕹️ Walmart x Spatial: Gaming is the New E-Commerce

🗞️ TLDR: Walmart launched Walmart Unlimited inside Spatial (virtual world) where players shop real products in-game. [Retail Touch Points]

🛒 Adaptive Retail → Walmart’s strategy for seamless shopping across social media, TV & gaming.

💰 Unity SDK Partnership → Game developers earn commissions on in-game purchases turning gaming into a new revenue stream.

💎 Dolce & Gabbana’s $1M Digital Fashion: Web3 Revolution or Just a Pricey JPEG?

🗞️ TLDR: D&G’s $1M Glass Digital Suit (aka NFT) is now fractionalized—letting people co-own digital couture piece on Fermion Protocol. [Watcher.Guru]

🕵🏻 Why It Matters: Fashion is evolving into an asset class. From Digital Couture to fractionalized Birkins—brands are moving into digital ownership.

🤔 Would you rather: Co-own a $1M Digital Suit you can’t wear. Or a Birkin you can share & wear? 👛

🏙️ LEVELS SF: The Retail Tech Cultural Playground

🗞️ TLDR: Levels SF is a three-story retail events hub merging gaming, streetwear, tech & culture. [Retail Touch Points]

🏙️ Culture Capital POV: Founded by execs from 2K, Nutrabolt, OS NYC & Guest List, Levels merges industry, entertainment & social clubs.

▶️ CES 2025 Beauty + Fashion Tech 👇 Watch Now

Welcome to the FIRST Fashion Tech Trivia! 🎉

🚀 ICYMI: The Digital Runway is levelling up
Sundays → 📡 The Briefing: Industry news decoded with insights
Wednesdays → 📈 The Future Playbook: Career Advice, AI, How-To’s & more

📩 What do you think of the new format? Reply & share your feedback!

TYSM for reading & being a part of The Digital Runway Community. 🙏

💖🪩,

Janey

☀️ GM Runway Insiders 😏

This week’s been a whirlwind of Beauty + Fashion Tech & AI 💨

💥 From Nike x SKIMS redefining athleisure to A$AP Rocky steering Ray-Ban into the future, this week’s beauty, fashion, and AI news has us buzzing. Plus, Paris Hilton’s Y2K collection has a major impact—selling out instantly on Vestiaire Collective.

Let’s dive in 🏊‍♀️

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 📲 Here’s what you need to swipe this week

👗 Net-a-Porter Exits China [Fashion United]
💄 Marie Claire New Digital Beauty Issue [Glossy]
🧖‍♀️ SmartSKN’s AI Skincare Launch [Yahoo Finance]
👠 Tapestry Sells Stuart Weitzman [Vogue Business]
💻 The RealReal's Gossip Girl Newsletter Launch [Glossy]
🎥 Anna Jewsbury’s LFW Home Shopping Channel [Hypebae]
🦢 Stella McCartney Campaign uses AI Birds[Fashion Network]

👟 Nike + SKIMS = Future of Athleisure

TLDR: Nike’s partnering with Kim Kardashian’s SKIMS to launch NikeSKIMS blending style and performance. US Launch Spring 2025. Globally 2026. [Vogue Business]

💡 Why It Matters: Nike’s betting big on women’s athleisure with SKIMS to dominate the market and lead in inclusive performance fashion.

📈 Stock Surge: Nike’s stock jumped 6.2% adding $6.7B to its value. 🤯

💡 What Brands Can Learn:

📱 Partnerships Over Influencers: Kim is a brand empire. Nike's betting on riding the wave of SKIMS, Women’s Sports and Athleisure. Love or hate her 💔 there’s a cult following.

🥧 Cultural Power = Market Share: Tapping into SKIMS is Nike’s strategy to own the women’s market.

🔥 The Big Play: Is an IPO or acquisition incoming? 👀

💡 Want more insights? 🗂️ Download the Digital Runway Report—2025 Trends, AI Tools and more.

🕶️ A$AP Rocky’s Ray-Ban Partnership: Fashion, Tech, or Wearable Fashion Tech?

TLDR: A$AP Rocky becomes Ray-Ban's first creative director, launching the Blacked Out Collection this April. [HYPEBEAST]

🕵🏻 Why It Matters: This isn’t just a product launch—it’s a cultural play. While this may or may not be a Ray-Ban Meta partnership too—@raybanmeta did comment. 👀

🤯 Seriously, why wasn’t a collab post on instagram negotiated? Missed opportunity.

🔥 Hot Take: Rocky’s influence is undeniable, but does he really qualify as creative director? Or is this just a marketing play? Thoughts?

Marketing POV: Is Rocky’s role pushing Ray-Ban or Ray-Ban Meta Glasses? Given the 💰 they likely paid him, I hope the strategy includes, Rihanna, Fenty and The Met Gala. 👀 If not, Meta and/or EssilorLuxottica, let’s talk strategy🫡

💼 Want to talk strategy for your (personal) brand? Book a 1:1 call today.

👗 Paris Hilton’s Y2K Fashion Auction

TLDR: Paris Hilton’s Y2K wardrobe on Vestiaire Collective sold out in hours (from Juicy Couture tracksuits to Luxury Fashion) all to support LA wildfire relief. [People]

💖 Trend Forecast: Nostalgia commerce is in full swing. The Y2K era is back, but this time blending fashion, resale, sustainability, and philanthropy.

🪩 Stay in the know: Share The Digital Runway with your boss, colleague, or friend👇

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Dear Runway Diaries,

This week, I’m reflecting on what’s working—and what’s not. The hustle is real, but burnout? Not happening. Prioritizing health—Pilates, and, of course, mental health walks while wearing Ray-Ban Meta Glasses and chatting with ChatGPT. 🫡 (My biggest hack ever. Have you tried? 😎)

🙏 Big milestone this week: I hit 5,555+ on LinkedIn! This angel number = growth, transformation, and alignment.✨ Now at 5,587 and still climbing! 👀 Let’s connect there if we haven’t already! 🤝

📌 This is my Business + Beauty Era 💅🏻 by tripling down on LinkedIn & Skincare for the next 4 weeks. Consistency = growth, even if it's not January 1st, right?

I’m back at it with my Medicube Age-R Booster Pro—5-20 minutes of Beauty Tech every day, all while catching up on Kdramas. Multitasking at its finest. 💅

Also, I got my first PR package from ShopMy! 🛍️ You can curate + share products you love—and you don’t need 10K followers. Make Your Own ShopMy here. 💅🏻 Check out my favorites from matcha, skincare to wearable tech and my Logitech Pop ⌨️

🔮 What are YOU focusing on this week? Business growth, wellness, or something new? Let’s share and build this community together. Hit reply or drop a comment.

💖🪩,
Janey

🤝 Connect on LinkedIn & Social Media—Join the conversation!

☀️ GM Runway Insiders 😏

NYFW, Fashion Tech Week, and the Super Bowl all hit at once. 💥

Last week, we decoded Kendrick Lamar’s Super Bowl Playbook from Marketing to Brand Partnerships to Fashion.

This week, we’re diving into Fashion Tech chess moves. ♟

🔥 Did Jacquemus just hack fashion marketing forever? Did e.l.f. Beauty crack the Super Bowl code?

👇 Scroll for the full breakdown & Vote for the Community Poll!

📮 New here? Don’t miss out—Subscribe or explore the archives.

This isn’t traditional business news

Welcome to Morning Brew—the free newsletter designed to keep you in the know on the business news impacting your career, company, and life—in a way you didn’t know you needed.

Note: this isn’t traditional business news. Morning Brew’s approach cuts through the noise and bore of classic business media, opting for short writeups, witty jokes, and above all—presenting the facts.

Save time, actually enjoy business news, and join over 4 million professionals reading daily.

Check it out

🇰🇷 K-Beauty Goes Global: Olive Young sets up in Los Angeles [WWD]
🧖‍♀️ Beauty Tech IPO Alert: CurrentBody eyes a £350M valuation [Fashion Network]
👔 Major Leadership Shakeups: Miu Miu, Gucci & Area [Vogue Business l BoF l BoF]
👕 Gap partners with Harlem Row: 6 Black Designers + 16 piece collab [Fashion Dive]
👠 Acqusition Move: Steve Madden acquires Kurt Geiger for $364M [Retail Touchpoints]

📌 Which story has you talking? Drop a comment! 🚀

💄 How e.l.f. Beauty Hacked the Super Bowl Without a $7M Ad—But With Social Media

🗞️ TLDR: Instead of dropping $7M on a Super Bowl ad, e.l.f. Beauty flipped the playbook with social-first, multi-platform livestreams across TikTok, Twitch, Instagram, YouTube, Amazon & their website. [Adweek + People]

Source: e.l.f.

✨ What’s Happening?

📺 The E.L.F. TIME Show—A live watch party streaming across 6 platforms for maximum reach & engagement.

🎤 Celebrity Hosts: Sportscaster Suzy Shuster, comedian Yvonne Orji, and drag queen Heidi N Closet brought the energy, culture & fun.

📡 Tubi Partnership: First beauty brand to sponsor Tubi’s Super Bowl stream, reaching 100M+ free users with shoppable content.

🎁 Gamified giveaways: Fans engaged live to win products withgiveaways ran every quarter rewarding engagement & locking in viewer retention.

Source: @yvonneorji instagram

💡 Industry Power Moves: What Brands Can Learn

• 📱 Social-First Strategy Wins: Real-time, community-driven content > passive ads.

• 🛍️ Live Shopping = The New Playbook: Brands need to merge content + commerce like Live Shopping.

• 🔥 Gamified Engagement Works: Rewards & live interaction = higher conversions.

📌 Did e.l.f. Beauty just unlock THE NEW Super Bowl strategy? Reply & tell me.

🎥 Watch The e.l.f.time Show 👇

🏈 Want to Futureproof Your Marketing Strategy? 📲 Book a Power Hour Now

 🪩 Jacquemus x Apple: The Ultimate Fashion Tech Chess Move

♟ The Move: A L’Oréal beauty deal + an Apple partnership = Jacquemus is building a brand empire beyond fashion. [Vogue Business + WWD]

✨ What’s the Strategy Behind Jacquemus’s Power Moves?

💐 Category Expansion → Beauty is high-margin, scalable & acquisition-bait. This isn’t just a perfume—it’s a power move.

📱 Tech Partnerships → First, a full runway show shot on iPhones. Now? The iPhone 16 Pro Max proves high-fashion editorials can be just as cinematic when “Shot on iPhone” redefines fashion content.

Instagram post

🕵🏻 Why It Matters:

• 📱 Fashion Reframed → Apple & Jacquemus are merging fashion & consumer tech.

• 🎥 Cinematic, But Accessible → The message? You don’t need a million-dollar campaign to create fashion editorials. Just your iPhone, well specifically 16 Pro Max.

• 💸 Acquisition Alert? → L’Oréal x Jacquemus signals a bigger play in beauty & potential buyout moves.

🚀 Your Move: Brands that aren’t thinking in merging industries (fashion x tech x beauty x commerce x hospitality) are already behind.

💐 I smell an acquisition (pun intended). How about you? Vote below 👇

🕶️ Fashion Month’s Top 3 Fashion Tech Moments (so far 👀)

Fashion tech isn’t a trend—it’s transforming how we design, wear, and experience fashion. [Korea Herald l WWD l Yahoo]

Here’s how brands are pushing boundaries:

🦾 AI x 3D Printing – Hannah Shin’s Seoul Fashion Week collection fused AI-generated designs with 3D printing.

Source: Yonhap

💍 AI-Styled Jewelry – Alexis Bittar’s NYFW show fetured AI robots styling models turning accessories into a futuristic performance. 

Instagram post

🎮 Gaming Meets Fashion – Coperni is turning Paris Fashion Week into a 24-hour LAN party mergingfashion with gaming and digital culture.

💡 Takeaway: Fashion Tech isn’t just hype—it’s the new era. Ignore it, and you’ll be left behind. Consider this your wake-up call to futureproof yourself.

🫡 Be THE ONE in the know—Forward this to your boss, colleague, or that friend who would find the news + insights in this newsletter valuable.

🤖 Try this: Open ChatGPT Voice & say:

"Imagine you are Bill Campbell, the legendary ‘Trillion Dollar Coach’ who worked with Steve Jobs. But you are also Rick Rubin, the iconic music producer. And we work together—you are my coach."

🚀 Then, start talking. What’s your challenge? What excites you? Where are you stuck? Let AI coach you like a billion-dollar boss.

🔗 Credit to Jürgen Alker for this gem.

📺 CES 2025 Panel + Wearable Tech Insights

Last month, I moderated "Wearables: Transforming Lives & Upping Your Fitness Gains" with Samsung, Snapchat, MindMics & XRWorkout.

👀 Missed it? Watch the panel replay on YouTube.

👀 Curious about Ray-Ban Meta Glasses? 🎥 Watch my Full Review + Virtual Try On Demo 

🔗 Shop Ray-Ban Meta Glasses here

After NYFW Fashion Tech Week, one thing is clear: we need real conversations, real support & a real community. Whether you're in corporate, a creative, a founder, a student, or just breaking in—there’s a seat for you.

The same three themes kept coming up:
🚀 Access – Who gets opportunities in this space?
🎤 Diversity – Whose voices are amplified?
🤝 Community – How do we actually support each other?

Now, I want to hear from you.

📩 After you vote, hit reply & tell me what you’d want from this space.
🎁 I’ll randomly pick one person for a FREE 30-min strategy session. 🚀

Dear Runway Diaries,

🗽 NYFW Fashion Tech Week = a whirlwind. Every event felt like stepping into a different universe. Let’s spill the tea. 🫖

📍 Fashion x Innovation (FxI) Pregame was an intimate Brooklyn kickoff with smart convos & purposeful networking. A solid yes.

🎤 Digital Fashion Week NYC – The LinkedIn of Fashion Tech—AI, Web3, Blockchain, Metaverse & Gaming—plus live demos, thought leadership panels, and serious networking. I was there as Moderator & Media Partner for The Digital Runway and you can watch my recap 👇

Instagram post

👀 EDGE NYFW 2025 was a total switch-up. Think TikTok meets startup culture—younger, social media first and fashion tech 101. Aesthetic creator + podcast area.

💬 Where’s the sweet spot? Can Fashion Tech better bridge LinkedIn Professionalism, TikTok Vibes and DEI? Reply & let me know your thoughts.

🎂 Happy Birthday to me – Fed my 6th Love Language (Food) with my NYC staple: 🍕 & 🍷 at one of my favorite restaurants.

🎁 If you haven’t gotten me a birthday gift, please forward this newsletter to someone who would love it 🙏 Thank you in advance 😉

💖🪩,

Janey

🎯 Futureproof Yourself: Download The Digital Runway Report now and plan 2025.

⚡ Need a Strategy Boost? Book a 1:1 call to elevate your brand’s growth & strategy.

🪩 Stay in the Know: Subscribe, Share with Forward Thinkers & Explore the archives

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👇 Let’s connect on Social Media

☀️ GM or GN

It’s Super Bowl aftermath meets NYFW madness, and instead of regular programming, I’m breaking down Kendrick Lamar’s Super Bowl Playbook—a masterclass in marketing, PR, brand partnerships, and cultural impact.

This is a first for The Digital Runway, so let me know—do you like this kind of breakdown, or do you prefer our usual format? Hit reply and let me know your thoughts.

📮 New here? Don’t miss out—Subscribe or explore the archives.

👀 Here’s a teaser for the FULL Masterclass (read on for more)

Table of Contents

• 👀 Here’s a teaser for the FULL Masterclass (read …

• 👖 Kendrick Lamar’s Super Bowl Playbook—A Mastercl …

• 👗 Fashion—Can Kendrick Make Flared Jeans Cool Aga …

• 🟡 Mustard x Heinz—From Beats to Brand Deals

• 🎤 Music & Merch Strategy—The Business that is Ken …

• 🔥 The Drake Feud—Kendrick’s Ultimate Power Play

• 🚀 Brand Partnerships—4 Brands from Kendrick’s Su …

• 📈 BUSINESS & MARKETING TAKEAWAYS—What Brands Can …

👖 Kendrick Lamar’s Super Bowl Playbook—A Masterclass in Marketing

Kendrick Lamar didn’t just perform at the Super Bowl Halftime Show—he turned it into a multi-faceted marketing campaign, weaving in music, fashion, food, brand partnerships, and even his feud with Drake to create one of the most strategic Super Bowl moments ever.

Here’s how Kendrick dominated culture, commerce, and conversation—and what brands can learn.

Source: WWD l Christopher Polk

This wasn’t just a show—it was a business case study in marketing, brand partnerships and culture.

Here’s what you and brands can learn.

👗 Fashion—Can Kendrick Make Flared Jeans Cool Again?

Pharrell and Beyoncé revived cowboy-core. IMHO by exchanging notes and deciding to go hard on this trend at the same. Now, Kendrick is making a bold case for bell-bottom jeans in hip-hop.

Source: Emilee Chinn/Getty Images

👖 Celine “Serge” Jeans → Designed by Hedi Slimane, these flared jeans honored ‘90s icon Serge Gainsbourg while tapping into the Y2K denim resurgence. But can Kendrick make bell-bottoms hip-hop-approved?

 🧥 The “Gloria” Jacket → His custom Martine Rose varsity jacket with “Gloria” across the chest referenced his GNX album. “Gloria” symbolizes his pen game, rap legacy, and dominance in the industry.

👟 Nike Air DT Max ‘96 Sneakers → A tribute to Deion Sanders, blending sports nostalgia with hip-hop culture.

🔥 DJ Mustard’s Look Matched the Energy → Not just producing Not Like Us, but also dressing in full flex mode. He also wore Celine Denim with “Marco” style—and a custom Vanson Leathers jacket, cementing the luxury-streetwear crossover.

📌 Fashion Takeaway: Streetwear and luxury brands take note—expect flared jeans and custom leather pieces to go mainstream. If Kendrick co-signs a trend, expect sales to spike, street style domination, and even fast fashion brands jumping in with a quick production turnaround.

 🟡 Mustard x Heinz—From Beats to Brand Deals

Producer & DJ Mustard (Dijon McFarlane), who produced Kendrick’s TV Off, turned his name into a branding empire, securing a Heinz Mustard x Mustard collab that debuted at the Grammys and resurfaced at the Super Bowl with a cameo included.

Source: Heinz

🤵 Heinz named Mustard its first-ever “Chief Mustard Officer” → A viral brand partnership tied to the song’s signature “Mustaaaarrrdddddd” drop. Plus Heinz leveraged during maximum attention on this song and Kendrick Lamar.

💰 The Food x Music Playbook? Following in the footsteps of Travis Scott x McDonald’s and Lil Yachty x Reese’s Puffs, Mustard proved that food partnerships aren’t just for athletes—they’re a prime marketing move for musicians too.

📌 Marketing Takeaway: Personal branding isn’t just for influencers—it’s a commercial asset. Mustard turned a viral moment into a profitable partnership that proves the secret sauce is in innovation when it comes to food partnerships and even C-suite titles.

🆘 Need special sauce for your Marketing Strategy? Book a Power Hour  

🎤 Music & Merch Strategy—The Business that is Kendrick Lamar

Lamar’s Super Bowl performance was more than entertainment—it was a real-time marketing funnel, driving streaming, ticket sales, and fashion revenue.

📈 430% Spotify Spike → Not Like Us streams skyrocketed post-show proving cultural moments drive real-time consumption.

📢 Tour Announcement Mid-Performance → The Grand National Tour with SZA was announced DURING the Super Bowl Halftime Show, keeping him trending long after the game ended.

Source: Ticketmaster

🛒 NFL x Willy Chavarria x pgLang (Lamar’s Fashion Brand) Capsule Collection → Limited-edition varsity jackets to jerseys blending hip-hop and football culture—SOLD OUT in hours.

Source: Diego Bendezu

📌 Marketing Takeaway: Kendrick didn’t just perform—he converted attention into commerce. When your brand (or brand partner) has peak visibility it’s THE TIME to drop products, roll out offers, and maximize conversions.

🔒 Exclusive for Subscribers (don’t worry, it’s free 😉).

Want the full breakdown of Kendrick Lamar’s marketing, merch, and brand strategy?

📮 Subscribe now to get exclusive insights from The Digital Runway.

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🔥 The Drake Feud—Kendrick’s Ultimate Power Play

This wasn’t just a performance—it was a calculated masterclass that leveraged PR (dictating the narrative), marketing (using fashion as symbols) and just a live diss track.

⛓️ The “A” Chain → A nod to Not Like Us lyric: “Tryna strike a chord and it’s probably A minor”—a direct live troll against Drake.

Source: Reuters

👨‍⚖️ Drake Lawsuit Reference → Before teasing Not Like Us, Lamar paused and said, “You picked the right time for the wrong guy”—mocking Drake’s lawsuit against Universal Music over the diss track.

💃 Serena Williams & SZA Cameos → Both Drake’s exes—Serena danced on stage, while SZA performed with Kendrick, adding another layer of subliminal shade.

Source: Getty Images

📌 Branding Takeaway: Kendrick turned his feud into fuel. Instead of social media rants, he made his message loud & clear on the world’s biggest stage with his collaborators and fashion. Your brand should speak through action—not just noise.

 🚀 Brand Partnerships—4 Brands from Kendrick’s Super Bowl Set

Lamar’s set wasn’t just about fashion & music (and diss tracks)—it was also a masterclass in strategic brand activation.

1️⃣ Buick—Storytelling Through Product Placement

🚗 The set featured a 1987 Buick GNX—the same model referenced in his album title. Buick wasn’t just a prop—it was brand storytelling in action.

📌 Takeaway: Product Placement that is organic and seamless reinforces a brand’s narrative without coming off cheesy or forced.

Source: Christopher Polk

2️⃣ Nike & Converse—Sneaker Culture Meets Hip-Hop Legacy

👟 Dancers wore Converse Chuck 70s & Nike Shox, while Kendrick rocked Nike Air DT Max ‘96s—a nod to NFL legend Deion Sanders.

📌 Takeaway: Hip-hop has always been center stage in driving sneaker culture. Nike & Converse got prime visibility without even needing a dedicated Super Bowl ad (FYI - Nike did have one this year for the first time in 27 years).

Source: Christopher Polk

3️⃣ Heinz—Mustard’s Branding Genius

🟡 Producer Mustard’s appearance WAS the ad—Heinz didn’t need to pay millions for a Super Bowl commercial. The Mustard collab had already gone viral.

📌 Takeaway: Not every brand needs a Super Bowl ad—some just need the right cultural tie-in and shoutout (literally).

Source: Getty Images

4️⃣ pgLang—Kendrick’s Own Creative Agency

🔹 Lamar’s creative firm, pgLang, led the entire Super Bowl performance’s creative direction—cementing he’s NOT just an artist, but a business mogul.

📌 Takeaway: The future of entertainment is artists owning their brand and creating stories with other brands plus making money from it.

🪩 Want more insights with a 2025 Trends Forecast? Download The Digital Runway Report

📈 BUSINESS & MARKETING TAKEAWAYS—What Brands Can Learn from Kendrick’s Playbook

✅ Culture = Currency → Whether it’s flared denim, diss tracks, or sports nostalgia, Lamar knows how to own and leverage a major media moment. Brands can learn from this example to time their launches around cultural relevance and times where the most attention is on their brands.

✅ Full Product Ecosystem → Lamar didn’t just create merch. He created fashion and limited-edition cultural capital. Brands and artists need to go beyond slapping on a logo and calling it fashion and create meaningful collaborations.

✅ Maximize Visibility Windows → Lamar’s Super Bowl strategy wasn’t just a halftime show—it was a marketing campaign that launched and had a plug (mini advertisement) from everything from fashion, music tour, food, and more. Your brand should think multi-channel for maximum impact.

📌 Final Thought: Was this the most strategic Super Bowl marketing moment and/or Halftime Show? Or do you have another one? Hit reply and let’s debate.

♻️ Share this with a friend or colleague who would find these insights valuable.

🚀 Want trend insights like this? Subscribe to The Digital Runway & stay ahead.

📚 Read more on WWD, Hypebeast, Today, Adweek

P.S. If you want a TLDR on the Kendrick Lamar + Drake Feud, then read New York Post

🎯 Futureproof Yourself: Download The Digital Runway Report now and plan 2025.

⚡ Need a Strategy Boost? Book a 1:1 call to elevate your brand’s growth & strategy.

🪩 Stay in the Know: Subscribe, Share with Forward Thinkers & Explore the archives

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☀️ GM Digital Fashion Tech Insiders 😏

🚀 NYFW isn’t just the physical runway—it’s New York Fashion TECH Week. Tech and AI are redefining fashion, brands are scaling phygital experiences, and 🪩 The Digital Runway is stepping into a bigger role as a Digital Fashion Week media partner.

🎟️ Giving away 3 tickets to Digital Fashion Week NYC! Want in? Keep reading.

📌 Inside This Week’s Issue:
🪩 Runway Radar  → AI’s takeover in Beauty & Couture 🦾
📲 The Weekly Swipe → Louis Vuitton x F1, Dior Shake Ups & More 🔥
💅🏻 Janey’s AI Edit → The AI Battle: DeepSeek vs. ChatGPT—Who wins? 🏆
🎙️ Behind the Screens → Digital Fashion Week & Ray-Ban Meta glasses 👓
✍ The Runway Diaries  → Lunar New Year, NYFW & Exclusive Giveaways 🪩
🗓️ NYFW Fashion Tech Event List + Ticket Giveaway→ 🎟️ Subscriber Exclusive

📮 New here? Don’t miss out—Subscribe or explore the archives.

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👑 AI Beauty Pageants—The Future or a Hyper-Perfection Trap?

🗞️ TLDR: The ‘Miss AI’ beauty pageant is reshaping beauty as 1,500 AI influencers compete for the proverbial crown (is it digital? 👀).

L’Oréal, Dior, and Balmain are already using AI models—will human models become obsolete, or is this just the start of hybrid AI-human influencers?

Source: Pau Barrena via Getty Images

💡 Industry Power Moves:

• 🤝 AI Disrupts Influencers → Brands own AI models, cutting reliance on human talent. Expect AI creator agencies to emerge.

• 💰 AI Saves $$, but…→ Can AI replace real human connection and trust?

• 🌎 Diversity & Inclusion → Will AI redefine beauty or reinforce existing biases?

Source: The Clueless

🔗 Read more on Vogue Business

🎥 Watch The Digital Runway Podcast featuring AI Fashion Designer Wildy Rodriguez for more on diversity in AI Fashion.

👀 Viktor & Rolf’s AI Doll—Creepy or Genius?

🗞️ TLDR: Viktor & Rolf used AI for their entire couture collection, from fabric selection to silhouette variations, even narrating the show with an AI voice.

Is AI couture revolutionizing design or just a luxury house flexing tech for virality?

Source: Viktor & Rolf

💡 Luxury AI Strategy:

• 🤖 AI as a Tool → AI can help designers with ideation, silhouettes, and fabric, but couture thrives on craftsmanship. Expect AI to be integrated quietly (or loudly like this)—supporting, not replacing, designers.

• 🖌️ The Scarcity Dilemma → AI could either democratize couture (a nightmare for luxury) or be used to create hyper-limited digital + physical fashion.

• 🔥 Luxury’s Next Play? AI-powered, hyper-personalized couture for VIPs. Customization at scale? 👀

🔗 Read more on L’OFFICIEL

📌 Need a brand strategy for AI Fashion? Book a Power Hour 

🕹️ Alo Yoga’s Metaverse Play: Virtual Wellness Meets Retail

🗞️ TLDR: Alo Yoga is doubling down on digital retail with a refreshed Roblox wellness sanctuary, featuring meditation rooms, workouts, and interactive product drops.

Originally launched in 2022, the experience has more than 117 million visits.

Source: Alo Yoga

💡 Why This Matters for Brands:

• 🛍️ Metaverse Retail = Future Commerce → Gen Z/Alpha are already spending & shopping in virtual worlds. Is your brand there yet?

• 🎮 Gaming x Retail → Alo uses NFC tech to connect IRL shopping & digital rewards—a new playbook for retail engagement.

• 🏆 Brand Loyalty 2.0 → With in-game rewards, exclusive digital fashion & real-world perks, Alo is turning casual players into brand superfans. Other brands will copy this playbook.

📖 Read more on WWD

🪩 Want more insights? Download The Digital Runway Report

🚪 Kim Jones Exits Dior Homme (BOF)
🏎️ Louis Vuitton x F1 Sponsorship (Forbes)
👓 Apple Cancels Augmented Reality Glasses (The Verge)
🛍️ Whatnot Goes All-In on Live Shopping (Vogue Business)
📛 Maison Margiela names new creative director (Fashion Dive)

👀 Which headline has you talking? Reply & let’s discuss!

🗞️ TLDR: DeepSeek is China’s AI disruptor, delivering enterprise-ready models at a fraction of OpenAI’s cost.

💡 Why DeepSeek Went Viral:
⚡ Ultra Low-Cost AI → Built for $6M vs. OpenAI’s billions.
🔎 Business AI Powerhouse → Optimized for finance, coding & research.
📉 Wall Street Shocked → U.S. tech stocks dropped—China’s AI dominance is real.

🧐 AI Comparison:
📊 DeepSeek = Business AI → Optimized for data-driven insights & forecasting.
💬 ChatGPT = Consumer AI → Best for content creation & customer interaction.

🔍 Data Cutoff:
🔹 DeepSeek → Updated until early 2024 (better real-time insights).
🔹 ChatGPT-4o → Limited to April 2023 (unless using web browsing).

🔮 Takeaway: DeepSeek signals a shift from AI for creativity to AI for business intelligence.

🦾 Want my AI Tools? Watch 25 Tools to Glow Up in 2025

📺 Ray-Ban Meta glasses Review + Virtual Try On → My full setup guide, review and even style advice. Shop 👓 here

🎙 Digital Fashion Week Podcast → Hear from Clare Tattersall before the NYFW event next week.

🎬 Watch on YouTube | 🎧 Listen on Spotify | 🍏 Apple Podcasts

Dear Runway Diaries,

🏮 Happy Lunar New Year!

After spending 10+ years in Asia (Hong Kong, Macau, Korea) LNY isn’t just a retail moment—it’s family feasts, red envelopes, and new year resets. I redesigned my home office to bring in new energy for 2025!

🎂 Happy 1 Year The Digital Runway 🎉

This time last year, I turned an idea I sat on for 20+ years into reality. I made a video sharing the highs, lows & wild lessons—go show it some love! 💖👇

💖 BIG thank you to everyone who’s subscribed, tuned into the podcast live (or caught the replay), shared this newsletter, or engaged with my content.

Building a personal brand AND a media platform as a one-woman team (with an AI tech stack) isn’t easy 😮‍💨—but every share, comment, and follow helps me grow. 🌱 If you’re loving this, send it to a friend. Let’s futureproof ourselves together! 💃

Instagram post

🏀 Shooting My Shot:

Just applied for The Stan Dare to Dream Challenge—a shot at $10K or $100K for my biz. Winners announced Feb 7—send me good vibes! 🔥 (Try Stan here.)

🚨 NYFW Digital Fashion Tech Alert

🎤 I’m moderating a Digital Fashion Week NYC panel on Feb 7 → What Retail Customers Want: Engagement

CLARE TATTERSALL on LinkedIn: Fashion audiences want to be engaged in meaningful ways. Join us on…

Fashion audiences want to be engaged in meaningful ways. Join us on February 7 at Fashion Institute of Technology in NYC to understand what customers really…

…and 🪩 The Digital Runway is an official Digital Fashion Week Media Partner! 👀 (more on this next week)

🎟 Use code SPEAKERFRIENDFEB25 for 50% off tickets.

🎁 Digital Fashion Week Giveaway (3 Tickets) 🎟️ Subscriber Exclusive

📌 How to Enter:

✅ Subscribe to The Digital Runway with notifications on
✅ Comment on 👉 “What is Digital Fashion Week & Why It Matters”
✅ Answer “What are your thoughts on the future of Digital Fashion Tech?”
✅ Reply to this email with your YouTube handle

🚨 Giveaway Ends Tuesday @ 12 PM EST! Winners will be emailed—don’t miss out!

Let’s talk Digital Fashion Tech next week IRL—hope to see you there!

💖🪩,

Janey

📅 NYFW 2025: Fashion Tech Events List

🗓 Feb 4-5: Chipped NFC Nail Tech Pop-Up

🗓 Feb 5: FxI Fashion Week Pregame Networking

🗓 Feb 6: REFIND x ThredX Labs NYFW Fashion Forward

🗓 Feb 7: Digital Fashion Week NYC Symposium (🎟️ Use code SPEAKERFRIENDFEB25 for 50% off tickets)

🗓 Feb 7: Digital Fashion Week x Meta Reality Labs Networking After Party

🗓 Feb 8: EDGE NYFW 2025 (Threads of Tech, in haus & All Things Fashion Tech)

🗓 Feb 8: ThredX + Groove Ballet NYFW Party

🎯 Futureproof Yourself: Download The Digital Runway Report now and plan 2025.

⚡ Need a Strategy Boost? Book a 1:1 call to elevate your brand’s growth & strategy.

🪩 Stay in the Know: Subscribe, Share with Forward Thinkers & Explore the archives

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☀️ GM

💨 January flew by—can you believe it? This week, The Digital Runway brings you the hottest beauty, fashion, and tech trends for 2025.

✨ ICYMI: Don’t forget to grab The Digital Runway Report for the full 2025 Trend Forecast (details at the end!).

✨ This Week’s Highlights
1️⃣ Runway Radar 🪩
2️⃣ The Weekly Swipe 📲
3️⃣ Behind the Screens 🎙️
4️⃣  The Runway Diaries ✍

📮 New here? Don’t miss out—Subscribe or explore the archives.

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📱 Jacquemus Taps iPhone 16 for a Bold, Budget-Friendly Runway Revolution

Jacquemus is shaking up Paris Fashion Week by filming its Spring 2025 runway show entirely on 17 iPhone 16 Pro Max cameras.

Source: Jacquemus

The setup allows for cinematic close-ups and hidden reflective angles while keeping production costs low. Held at a historic Parisian apartment, this innovative showcase blurs the lines between luxury and accessibility.

Instagram post

💡 Why It Matters

• 🚀 High Impact, Low Cost: Jacquemus proves you can achieve high-quality visuals without a huge production bill redefining luxury storytelling.

• 📷 Relatable Tech: Leveraging consumer tech makes the brand resonate with younger tech-savvy audiences.

• 🎨 Creative Disruption: By integrating iPhones and accessible technology, Jacquemus shows how brands can innovate storytelling setting a new industry standard.

This bold move demonstrates how creativity and using the tool of the times (Smart Phones) can deliver creativity and results.

🔗 Read more on Hypebae

🤖 OpenAI’s Operator AI Could Change How You Work

OpenAI just launched Operator, an AI tool that can browse the web, click, type, and complete tasks for you.

Available for $200/month to ChatGPT Pro users, it’s designed to simplify workflows and save time—no coding or extra tools needed.

Twitter tweet

💡 Why It Matters

🖱️ Time Saver: Handles web tasks like booking, shopping, or organizing without the hassle.

🌐 Real-World Ready: Trusted by brands like Uber and DoorDash to deliver better results faster.

🧠 Smart & Reliable: Operator learns as it goes, fixing mistakes and keeping you in control.

This tool is like having a virtual assistant for all your online tasks—perfect for busy pros looking to simplify life.

💰 Who is paying $200/month to use this? 👀

🔗 Read more on The Verge

🤖 Hugo Boss: AI-Powered Content Creation

Hugo Boss is embracing AI to produce localized product content faster and more affordably. By tailoring campaigns to diverse markets, the brand ensures global relevance without compromising quality.

Source: Hugo Boss

💡 Why It Matters

• 🧠 Hyper-Personalized Content: AI bridges cultural gaps by creating messaging and visuials that resonates with global audiences.

• ⚡ Streamlined Operations: Reducing production costs while accelerating timelines allows the brand to scale efficiently.

• 📈 Staying Competitive: Hugo Boss showcases how AI integration can future-proof operations while enhancing customer experiences worldwide.

This strategy serves as a blueprint for brands looking to balance creativity, efficiency, and global expansion in an increasingly competitive landscape.

👀 Are you for or against AI Fashion?

📖 Read more on FashionUnited

📲 Here’s what you need to swipe this week
👓 Samsung and Google debut futuristic AR headset [The Verge]
🏀 Sephora Canada announces WNBA partnership [Hypebae]
🛍️ ShopMy raises $77.5M for creator marketing [Adweek]
💌 Blackpink’s Rosé stars in Skims campaign [WWD]
👜 Pharrell and Nigo reunite for Louis Vuitton [GQ]

🎙️ The Digital Runway Podcast: Episode 5

Missed CES 2025? I sat down with Robin Raskin, tech trailblazer, to break down:

• 🤖 AI + Tech Innovation shaking up beauty and retail

• 🚀 The Creator Economy and its impact on brands

• 👗 Wearable Tech that’s redefining fashion

🎥 Catch the Podcast Episode

🎬 Watch on YouTube | 🎧 Listen on Spotify | 🍏 Apple Podcasts

👉 Subscribe Now for bi-weekly episodes packed with expert insights and interviews.

Dear Runway Diaries,

How is it already February? 🗓️ January flew by—a whirlwind of CES highlights and post-CES flu recovery. Next up? Fashion Week.

🎯 Here are my CES Highlights:

• 💡 CES Unveiled: Cutting-edge tech sneak peeks.

• 👠 Women Walk The Floor Tour with The Female Quotient at CES 2025.

• 📸 Wearable Fashion Tech: My CES outfits, captured on Ray-Ban Meta glasses.

💬 Quick Poll: What do you want me to cover in my CES YouTube video? Beauty Tech? Fashion Tech? Wearable Tech? Reply and let me know!

💄 Beauty Tech Buzz ⚡️

I’m testing the Medicube Age-R Booster Pro and I’m obsessed so far! 😍 Full 1 Month Review will be coming, but Week 1 Review are already on TikTok 👀.

🧖‍♀️ Do you swear by any beauty devices? Reply with your faves—I’d love to try them!

🚨 February Fashion Tech Alert 🚨

I’m moderating a panel at Digital Fashion Week NYC on February 7 diving into What Retail- Customers Want: Engagement.

🎟️ Use code SPEAKERFRIENDFEB25 for 50% off tickets (Sign Up Here).

Let’s talk fashion, tech, and engagement—hope to see you there!

January set the tone for an incredible year ahead 🚀

🙏 Thanks for being here—your support makes The Digital Runway possible!

💌 If you enjoyed this newsletter, forward it to someone and let’s grow our community.

💬 What’s one thing you’re excited about this February? Reply and let’s cheer each other on because everyone needs a hype squad!

💖🪩,

Janey

🎯 Futureproof Yourself: Download The Digital Runway Report now and plan 2025.

⚡ Need a Strategy Boost? Book a 1:1 call to elevate your brand’s growth & strategy.

🪩 Stay in the Know: Subscribe, Share with Forward Thinkers & Explore the archives

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