In 2021, I spent New Year’s Eve recording cold video pitches.

And it helped build a 7-figure agency.

How?

Firstly context: I’m not some weirdo who enjoys working on NYE (or maybe I am, who knows?!).

But more imporantly: The agency I was CEO of was days away from shutting down.

The founder called and said: “I think we need to pull the plug.”

I told him wait.

“Give me until New Year’s Eve. If nothing lands by then, we’ll call it a day.”

So I gave myself a challenge.

• 1,000 personalized videos

• Recorded with no templates or tools

• Sent one by one to ecommerce founders.

I knew it’d be hard. What I didn’t know was how much it would take.

Most people don’t know what it’s like to bet your last shot on a spreadsheet and a webcam.

• I lost my voice.

• I didn’t sleep.

• I started questioning my sanity.

700 videos to go. 3 days left.

I did the math.

If I worked straight through 72 hours, I could still make it.

So I did.

On New Year’s Eve, I sent the final video.

Then I waited. One reply. Then three.

Then a sales call at 11:30 PM.

I ended up closing the deal just before midnight.

I could literally hear the fireworks going off outside.

That deal saved the agency.

But more importantly, it taught me:

When everything’s on the line, you stop hesitating. You stop overthinking.

And you just do what needs to be done.

So never underestimate what you can pull off when your back’s against the wall.

It might change your life like it did mine.

Just don’t quit before the breakthrough.

Until next time.

Keep dreaming like a Giant.

But fight like a god damn Underdog.

I’ll see you at the top. 💪

Yours truly,

Nigel Thomas

P.S. Do you sell a high-ticket service, and feeling stuck?

Recently, I launched the Undeniable Business Mentorship.

• A community of 50 founders doing up to $250k/mo

• The exact systems I used to scale 2X 7 figure agencies

• Strategies we’ve tested with over 300 high ticket businesses

It’s the support system you’ve been looking for.

And we’ve still got space for a few more founders.

Want to join us?

Book A Call To See If You Qualify

P.P.S. Here’s a picture of me with Sammy from the Undeniable community. We scaled his agency from $10k→$30k in 90 days. That’s Undeniable.

There is so much waffle on LinkedIn.

Especially if you’re selling high-ticket services.

For the last 3 years, I listened. Tested most of it.

And… Found 90% was B.S. from people who’ve never built real businesses.

Here are the 3 biggest myths that make me cringe:

1) “Consistency is the key!”

Slight issue with this statement…

What if you’re consistency shit?

I see hundreds of people who post every day (have been for years) and still get no engagement.

So clearly there’s more to it than that.

• Tracking your data

• Speaking to your clients

• Optimizing based on market feedback

If you consistently do that, then you’ll start winning.

2) “Commenting will blow up your engagement!”

Is it true that if you comment on hundreds of posts you’ll be more likely to get some engagement back?

Yes BUT is it time well spent?

Because if:

• Your content sucks

• You have no DM system in place

• And your positioning is unclear

Not many people will comment back.

As the old saying goes: “You can’t put lipstick on a pig”.

And I see way too many people on LinkedIn trying!

So by all means engage with others but sort out the fundamentals first.

3) “Just deliver value and the leads will come.”

This one I learned the hard way.

I posted daily for 2 and a half years. And to be fair, the leads did come.

Just very slowly.

And extremely inconsistently.

This year I added reaching out to people who engaged with my content.

The result? We booked 375 calls in 4 months.

If you want a small trickle of leads yes, just post value.

But if you’re looking for a waterfall, start reaching out.

There are so many more myths I could bust.

But in summary: Only listen to people who have built the businesses you want to build.

Because likes and dollars are 2 very different things.

And if:

• You’re selling a service more than 1k/mo

• You want consistent, qualified calls from LinkedIn.

• And you don’t yet have a system for reaching out to people

Book a call to learn the 12-step DM Framework that booked me 375 calls in 4 months.

I call it “LinkedIn DM Mastery”. And I just gave access to my clients.

This is just one training in my new Undeniable Business Mentorship. There’s also:

• A community of 50 founders doing up to $250k/mo

• The exact systems I used to scale 2X 7 figure agencies

• Strategies we’ve tested with over 300 high ticket businesses

We’ve still got a few spots left for July.

Want to join us?

Get Started Now

Until then.

Keep dreaming like a Giant.

But fight like a god damn Underdog.

I’ll see you at the top. 💪

Yours truly,

Nigel Thomas

P.S. Here’s a picture of me with a couple of guys from our community, Lorenzo and Bogdan. We started work in March. Now they’re north of 130k/mo. That’s Undeniable.

What’s up Champions? 💪

Ready to read today's rock n roll ride??

Let me take you back to March this year.

I was 3 weeks away from hosting a private mastermind for 35 entrepreneurs in the Dominican Republic.

Now this wasn’t just any event.

I had the big names flying in.

1. Timothy Armoo (1M+ followers, sold his agency for $50M)

2. Lara Acosta (fastest-growing female LinkedIn brand globally)

3. Joe Gannon (the guy behind Sahil Bloom & Jordan Peterson’s content)

And they were expecting a full room of entrepreneurs.

The problem?

I’d only sold 3 tickets.

And out of nowhere, the event planner pulled out on me.

But it didn’t stop there.

Suddenly, I was trying to organize a 5-star international retreat through a bunch of old-school Spanish businessmen who barely spoke English and worse yet..,

Quadrupled their prices from the quotes I was originally told.

I was sat there, Sunday night, 3 weeks to go, thinking:

“How the f* am I going to pull this off?”**

Up until that point, I’d built my brand through content.

One year alone I generated $600K for my last agency just from LinkedIn posts.

No outreach. No DMs. People just booked calls.

But now?

I had to hustle like I’d never hustled before.

AI wasn’t gonna cut it.

Only good old-fashioned manual work.

So I did something I’d never done before.

I opened the inbox on LinkedIn. And I started messaging.

At first, it was chaos.

I then wasted money on people claiming to be “SDR experts”.

Spoiler: they weren’t.

So I jumped in the trenches myself.

Wrote the messages. Tested copy. Broke everything.

Then rebuilt it.

I worked with sales teams. Trained SDRs. Refined it daily.

And 3 weeks later, we booked 150 calls.

Plenty of unqualified but I found the right people and filled the room.

The Dominican retreat was a huge success. BUT…

After I got back, I knew one thing:

I never wanted to scramble like that again.

So I built a system.

A real one.

I call it “LinkedIn DM Mastery”.

A 12-step process to have human conversations that don’t burn leads:

1. Qualify profile

2. Send opener

3. Build trust

4. Understand context

5. Current situation

6. Desired situation

7. Define constraint

8. QA check

9. Request a call

10. Thank you Loom

11. Call agenda

12. Track the info

It wasn’t “send more DMs”. It was quality over quantity.

Conversations over scripts. Trust over tricks.

The result?

In the last 4 months we’ve booked 375 calls directly from LinkedIn.

And now I teach this exact process to my clients.

Because let’s face it...

Most people sound like bots when they sell. Especially when speaking to high-level buyers. The kind of people who feel the second your intentions are off.

This system fixes that.

It’s outbound, but it feels inbound.

It’s strategic, but it feels natural.

And? It actually works!

If you’re a service-based business owner doing $10K–$50K/month and want to implement this system to generate consistent pipeline without ruining your reputation…

Then click here and book a call with my team.

We’ll show you exactly how we’re doing it and help you build it step by step.

👉 https://calendly.com/d/cry5-3ht-qyj/discovery-call

Until then.

Keep dreaming like a Giant.

But fight like a god damn Underdog.

I’ll see you at the top. 💪

Yours truly,

Nigel Thomas

P.S. I’m still getting feedback on my terrible dress sense from the event. And yes, I also forgot the sun lotion! 😂

The 23 yr old on my right invested his last savings to work with me.

64 days in, I received a voicenote I’ll never ever forget.

His voice was shaking. Not fear. Disbelief. He’d just signed 4 clients in one week. His business had 5x’d in 7 days.

And for the first time, I heard excitement.

But here’s the part most people won’t tell you:

For the first two months, we saw nothing. No client wins. No spikes in cash flow. Just long hours. Doubt. And uncomfortable calls where hope was running thin.

That’s when I started to feel the pressure. Remember: This wasn’t just some business bet for him.

It was his last shot. His last savings.

Everything was on the line.

But what Tobi Chapman did next is what separates winners from wishful thinkers.

He didn’t outsource the responsibility to me. He took it on his own shoulders.

He implemented every system I gave him. He refined his niche, rebuilt his offer, sharpened his personal brand.

He worked when no one was watching. He stayed present when his ego wanted to run.

And when the wins finally came, they came fast.

$2K/month → $35K/month. Solo operator → Team of killers.

Unknown email marketer → Authority in his space.

But forget the numbers.

What I’ll never forget is that voice note.

It was proof that persistence pays off.

And sometimes in life the good guys do win.

Now, it’s over to you.

Yours truly,

-Nigel Thomas

P.S. If you’re doing $5,000 - $30,000/month and ready to scale like Tobi book a call with our team here

And we’ll show you how we:

1. Booked 350 sales calls in 4 months from LinkedIn

2. Generated 300 founders over $41M in revenue

3. Raise our clients’ prices so they do 70% profit

Yesterday, one of my community members messaged me:

Is this your face in her LinkedIn post Nigel?!

So I clicked the link and saw this…

She went on to say she was “disgusted” by the outreach and then had a post breaking down how to do it right.

AND…

She actually was right. My bad. BUT…

Here's what she didn’t know:

And the BIG lesson of today’s email:

When she received this outreach it was 3 weeks before my event in the Dominican Republic...

The organizer had just pulled out on me.

The costs went up 4X what I’d budgeted for.

And I was suddenly dealing with traditional Spanish businessmen who barely spoke English.

I had 4 big-name speakers coming. They’d been promised a room of 35 entrepreneurs.

I had sold 3 tickets. And there were 3 weeks left.

Never felt pressure like that in my life.

I tried everything. And I mean everything.

• Cold outreach

• Paid ads

• Strategic partnerships

• Content blitzes

• Even hired an agency to send 5,000 Looms/day

That last one flopped hard.

But through all the noise, I figured out what does work.

• Social selling on LinkedIn.

• DM convos with real people.

• Content that created trust and urgency.

Within 3 weeks:

• We booked 150 calls

• Filled up the mastermind

• The event was unforgettable.

And ⁠I had a new systems to teach my clients.

Entrepreneurship is not a straight line.

It’s messy, scrappy, humiliating.

But every failed bet brings you closer to the one that works.

So no, I’m not embarrassed.

Because I'd rather be in the arena, making mistakes in public...

Than taking shots at others from the sidelines, playing it safe.

To anyone afraid of doing something that might fail:

Do it anyway.

The worst-case scenario is learning.

The best-case? You get what you want out of life.

For me that meant meeting 35 incredible entrepreneurs and creating memories I’ll remember forever.

Was it worth 1 public shaming post?

Hell yeah. I’d do it all again.

Remember: Life’s short. Live it on your terms.

Yours truly,

-Nigel Thomas

P.S. Are you an online business owner doing $5k - $50k MRR and want to scale faster?

After helping 300+ founders scale I know the number one growth lever is increasing your prices.

Most people just don’t know how.

So let me run a free 15-min pricing strategy session to show you.

Sound good? Click here and book your call (I only have time for 10 max)

I’ve not emailed you for 6+ weeks.

Truth is, I’ve been really struggling.

A close friend (and business partner) decided out of nowhere they no longer wanted to work with me.

Overnight, I had to do the work of 2 people.

Not fun.

Business aside, I lost a close friend.

And no matter how strong you are, that’s a really hard pill to swallow.

I spent a few days feeling sorry for myself, but then quickly realised playing the victim wasn’t gonna help.

I still had clients to serve. Team members to lead. Bills to pay.

So I decided instead, I’ll turn this into a victory.

3 things I immediately changed:

1) I reflected back on the relationship

Realised I had made many mistakes. Moving forward, I will change certain behaviours.

2) I cleaned up my diet

I was eating all kinds of processed foods. So I went full carnivore. No B.S.

3) Reactivated my Gym membership

Whenever I workout consistently life improves. 4 times a week. Non-negotiable. (and cold plunges!)

That was 5 weeks ago.

Since then I’ve found a new business partner, built a new sales team, signed 10 new clients, and I feel so much better.

Almost like I have a new lease of life.

Now, for the reason I wrote this email:

This experience reminded me: Sometimes life punches you in the face.

And if you don’t have the knowledge, network and systems, it’s possible you’ll never find a way back.

That’s why I’m launching Undeniable.

A support system for growth minded internet entrepreneurs.

And I’m gonna build it with you. Sharing all the wins, insights and losses through the David to Goliath Newsletter.

From this day moving forward, you’ll get 3 emails per week.

1: Story Sunday - From one of our 50 legendary Undeniable community members (and growing)

2: Truth Tuesday - A lesson I learned the hard way from building 2X 7 figure businesses and coaching 300+ founders

3: Tactic Thursday - A strategy that we’ve tested in the community which you can implement in your business immediately

Sound good?

No.

Because we are better than good.

Together, we are Undeniable.

See you Tuesday.

Yours truly,

-Nigel Thomas

I didn’t go to that event to learn business.

I went to prove something.

• To my parents, who thought I was wasting my potential.

• To the teachers who said I talked too much and dreamed too big.

• To the people at school who laughed behind my back.

To myself - because deep down, I didn’t believe I had what it took.

But if I could just build something real...

• Make money.

• Escape the rat race.

• Win.

Then maybe I could silence all those voices.

So I walked into that hotel conference room like a soldier heading to war.

Bright lights. Loud music. High-fives between strangers.

People were there to escape.

The speaker knew exactly how to sell to that pain.

He promised freedom. A proven path. Certainty.

All tied to a high-ticket program.

I took the bait.

$18,000. Loaned. Transferred. Gone.

What I got back?
No real strategy. No accountability.
Just fluff. Platitudes. Stuff you could Google in five minutes.

And the Facebook group?

Filled with lost, wide-eyed people like me.
Posting things like:

“Just invested in myself!”
“Let’s gooo”

We weren’t students. We were customers.
And we were being milked.

One by one, the posts slowed. Then stopped.
The group went silent.

And I was left sitting in the aftermath - ashamed, broke, and alone. Again.

After that, I made a quiet vow:

Never again.

No more gurus.
No more coaches.
No more promises from strangers who fly first class off your desperation.

So I did it all alone.
Every email. Every hire. Every mistake.
I duct-taped my agency together and hoped it wouldn’t fall apart.

I was proud of the grind -
But if I’m honest, I was stuck.

Every month, I watched people with less skill, less experience, less heart blow past me.

Why?

Because they weren’t doing it alone.

They had mentors.

People who’d already walked the battlefield I was blindly stumbling through.

Eventually, the inevitable happened - 

• Clients left.

• Ops broke.

• The team burned out.

And I had nothing left in the tank.

So, out of desperation, I took one last shot.

One more coach.

But this time, it was different.

She wasn’t loud.
She wasn’t selling a dream.
She listened. Diagnosed. Advised.

So I followed her lead.

Six months later, we hit $100K/month.
But more importantly - we did it with structure.
With systems.
With sanity.

That experience reframed everything:

Mentorship isn’t the problem.
Picking the wrong person is.

The right mentor doesn’t just share advice.
They shape your environment.
They guide your thinking.
They help you build a version of success you didn’t think was possible.

And once you experience that, you don’t go back.

Here’s what I’d tell anyone early in their journey:

• You don’t earn credibility by doing it alone.

• You don’t move faster by making every mistake yourself.

• You don’t need more hustle. You need better direction.

There’s no prize for struggling in silence.

If you’re stuck, ask yourself:

Who has already solved the problems I’m facing right now?
 What would change if I stopped trying to figure it all out by myself?

That’s not weakness. That’s strategy.

Not every mentor is a guru.
Some are real operators - quiet professionals who’ve built things the hard way, and are willing to help the right people skip the worst of it.

Don’t wait until you’re out of money, out of time, or out of energy.

If you’re where I was—
Exhausted, uncertain, doubting everything—
This is your turning point.

You don’t need more motivation.

You need a guide.
You need structure.
You need someone who’s already done the thing you’re trying to do.

Learn faster than I did.

Yours truly

-Nigel Thomas

P.S. This Tuesday, 3rd June, I’m doing a free masterclass on how I booked 296 calls in 101 days on LinkedIn.

Want to join us? Reply “masterclass” to this email

Every B2B founder goes through this. 

I’m not talking about burnout.
Nor lead droughts.
Not even rejection.

Something darker.

The void. 

The silence. 

Where your outreach emails and DMs disappear into the ether with no response, no reply, no signal that anyone is listening.

You hit “send” with fire in your gut.

The pitch is strong. The copy is clean. The offer is real.

Then you wait. 

You refresh. 

You stare at your inbox like it owes you something. And…

Nothing.

Your message - the one you knew could change someone’s business - vanishes like smoke, drifting through the forgotten corners of someone’s inbox.

And that’s when the ache in your chest begins…

But it gets worse.

You open up LinkedIn and scroll past another “just closed 3 new clients through cold outreach!” post.

You look at their email framework - BASIC.
Their offer - AVERAGE.
Their writing - ROBOTIC.

And yet… they win.

Replies. Revenue. Recognition. 

And you whisper to yourself:

“They’re not even that good - what the hell am I missing?”

Believe me, it isn’t about your skills or your worth. 

You lack leverage.

I’ve been there.

Grinding like a beggar while telling myself “this is the price of the dream.”

Yeah, I signed clients.

But they weren’t partners - they were parasites.

High demands. No boundaries. And zero respect for the mission I was bleeding for.

I was chained to something that looked successful from the outside…
But felt like a cage from the inside.

So one day - quietly, I drew a line in the sand. I made a decision:

Speak. Loudly, publicly, and consistently.

I went all-in on content. I made a pact to myself that I would post every single day on LinkedIn for the next 12 months and expect absolutely nothing in return. 

At first, it was a whisper in the wind.

But behind the curtain, where real power brews, something was shifting. 

Because after a few months, it happened.

Prospects began jumping on calls saying “we’ve been reading your content.”

Dream clients - not just leads - started coming to me.

Top-tier talent applied, not because of a job board… but because they believed in my mission.

Doors opened without me knocking.

Podcast invites. Speaking gigs.

And that’s when I realized the truth:

Leverage in your name. In your brand. 

In your positioning, your presence, your perception.

Leverage is the real game.

It’s power. Multiplied.

Time bending in your favour. 

And when you stack that kind of asymmetric force over time?

• The rules shift.

• The board tilts.

• And suddenly, gravity is working for you.

Your dream team finds you.
The right clients show up already bought in.
Investors call you.

You stop chasing.
You start pulling.

But here’s why most never succeed:

• They want the fire without striking the flint.

• They post twice, get silence - and retreat.

• They imitate tactics - without understanding the engine behind them.

• They quit with gold buried inches beneath their feet.

But not you.

Not if you’re here to build something that outlives the noise.

If you want to win - I mean really win - you need two weapons:

1. Attention.

2. Belief.

Not belief in metrics.
Not belief in trends.
Belief in you. 

Before anyone claps.
Before the world listens.

Because the results? Oh, they come.

But only for the ones who kept swinging in silence.

So here’s what you do next.

1. You commit.

Twelve months. Every single day.

You post when it’s quiet.
You post when it hurts.
You post when it feels like no one’s listening - because that’s when it matters most.

Next?

2. Study the game like your life depends on it.

Dissect. Analyze. Reverse-engineer every word that made you stop.

Authority. Story. Simplicity. Truth.  Learn the psychology of how attention works. 

Then…

3. Find your tribe.

The real ones.

The ones bleeding beside you in the trenches - not sipping cocktails on a yacht pretending it was easy.

Seek feedback. Ruthlessly.

One hard truth is worth more than a thousand fake compliments.

Now share the mic. Trade audiences. Stack leverage with others playing long-term games.

Above all?

4. Stop waiting.

Start now.
Start messy.

You don’t “build” a personal brand.
You become the kind of person who owns one.

And one day?

You’ll walk into the room.
Heads will turn.
Whispers will start.

NOW they’re replying.
NOW they’re leaning in.

And it will feel like people have been waiting for you all along.

Because they have.

Why?

Suddenly, the underdog becomes the Undeniable.

-Yours truly,

Nigel Thomas

There was a time I thought power meant being the smartest man in the room.

So I chased it.

Read every book. Memorized every framework. Tried to outwork everyone.

And it worked, on paper at least.

My agency scaled. The clients rolled in.
Until one day… it all cracked open.

Austin, Texas. September 2023.
Sun blazing. Slack lighting up like Vegas.

“$124K a month!”
“You bloody legend!”

The dream moment. The goal I’d been chasing.

I should’ve been buzzing.

But I wasn’t.

I’d just resigned.

The truth? I was empty.

Because I’d hit the goal - but lost myself in the process.

No amount of money or mindset hacks could fix that. What did?

A conversation. One friend. Who saw me.

Not the CEO. Not the numbers.

Me.

And it gave me the strength to fight on.

Now fast forward to last month.

I’m standing on stage in the Dominican Republic, staring at a circle of 35 agency owners.

I told them a story about someone I believed in.

His name is Tobi Chapman.

When I started working with Tobi, he didn’t have much. 

Just a single, relentless goal:

Take care of his mum.

He was raw, insecure, and completely unknown.

But he had heart.

I brought him up on stage to give him his flowers.

He hugged me. 

The room erupted.

People swarmed him afterward, because in Tobi, we all saw ourselves.

The underdog. The fighter. The version of us that refuses to die quietly.

And in that moment, I realized something that shook me to my core:

This room goes far deeper than business.

Because in the right room, you don’t have to prove yourself.

You just are yourself.

You can tell the truth. You can speak your doubt. You can belong.

We built that in the Dominican. And when I stepped off that stage, I knew exactly what came next.

Build the room again.
And again.
And again.

Here’s where the story turns to you.

You’ve climbed alone. Built alone. Bled in silence while the world clapped for someone else.

And still, you're here. Standing. Dreaming. Reaching for something most people gave up on years ago.

You’ve done what they told you to do.

But the truth is, the real Goliaths we face aren’t algorithms, or funnels, or funding rounds.

They’re the quiet ones.

Loneliness. Doubt.

The creeping fear that maybe… you’re the only one who feels this way.

But you’re not. You were never meant to do this alone.

And the longer you wait for someone to build that space for you, the longer you stay trapped in a story that was never written for you to begin with.

So here’s where it shifts.

You become the one, like me, who builds the room.

It doesn’t take a stage or a six-figure launch.

It starts with a message.

A dinner. An Airbnb booked for the weekend. Two people you respect, brought together not to network - but to connect.

If your chest is pounding right now…good.

That’s the feeling. That’s the fire.

You don’t need to find the room.

You don’t need to be the smartest in it.

You just need to build it.

Don’t wait like I did.

Yours truly,

-Nigel Thomas

This one’s coming to you a bit late.

I needed time to sit with what happened.

To process it.
To honour it.

Because truthfully, I’ve never felt something hit me like this before.

A few months ago, I had this wild idea to host an event in the Dominican Republic for 35 entrepreneurs.

I knew - if I could just get the right people in the room, something powerful would happen.

But it’s safe to say, I had absolutely no idea what I was getting into. 

No idea how much it would take.

No idea how much it would give.

So let me pull back the curtain for a second.

This thing nearly didn’t happen.

Behind the scenes it was chaos.

Five weeks ago, I’d sold 3 tickets after arranging logistics for 35 people.

I was getting DMs like, “Bro, are you sure this is gonna happen?” And I didn’t have a clean answer.

One day the villa fell through.

The next, the weather looked like a storm was rolling in.

I was up at 3am, glued to WhatsApp, scrambling for flights, reworking logistics, rewriting the entire agenda on zero sleep.

People pulled out. Plans changed every day.

Everyone around me thought I’d lost it.

And truthfully? I started to believe them.

• What if the group didn’t click?

• What if the cultures clashed?

• What if I flew everyone out just to watch it fall flat?

There was no Plan B.

But still... something deep in my gut refused to quit.

Call it instinct. Call it madness. 

I just believed - if I could just hold the door open long enough…something special would walk through it.

None of my entrepreneurship journey so far - none of it - could have prepared me for what actually went down.

Because once the doors closed, the real sh*t began.

35 people cracked open.

Not surface-level chatter.

Raw.

Burnout. Isolation. Fear of failure. Imposter syndrome.

Stuff that never makes it to LinkedIn poured out like floodgates finally opened.

No one was pretending. No one was performing. Just messy, unfiltered, human truth.

But what hit me the hardest was that this was not a curated group.

Different continents. Different industries. Different belief systems. And somehow… it clicked. 

Like they'd known each other in another life.

Conversations lit up over breakfast. Around the resort. During excursions.

And then there was the Padel tournament.

It wasn’t meant to be a big deal - a bit of competition to break things up.

Suddenly, we had CEOs diving for shots, trash talking like teenagers, hyping each other up between games. 

Roars and chest bumps. The kind of chemistry you can't plan. You can only feel.

Electric.

It bonded us in a different way.

These guys are smart, experienced entrepreneurs.

Sharp, battle-tested operators - people running real businesses, carrying real weight.

Yet in a world choking on filters, automation, and AI-generated everything, there’s one thing we all don’t talk about enough: Perspective. 

When you’re deep in the trenches, grinding every day, your view gets narrow.

What we need is each other.

That’s what this mastermind was about.

Human to Human. Connection.

And it’s only the beginning.

Over the next year, I’m now planning to start building a global community of entrepreneurs who want to go deep. And who know they’re not meant to do this alone.

Make sure you stick around because this isn’t about events.

It’s about belonging.

And if that word hits you the way it hits me -

then I already know you’re part of this.

Yours truly,

-Nigel Thomas

P.S. If you’re interested in getting your hands on an early bird ticket for the next event (end of September) respond to this email with the word “human” and we’ll add you to the waiting list!

And to everyone who attended, thank you - It was genuinely was of the best weekends of my entire life. ❤️

This was the day my castle collapsed.

I had one big client on a $7k/mo retainer.

I was Generating millions in revenue for them.

My inbox was full of praise.

I was “that guy.”

The one who did it all himself.

The lone wolf. The solopreneur.

But castles built alone are castles built on sand, and I learned that the hard way.

Because one day the phone rang…

"We’ve been acquired. They’ve got an internal team. Effective immediately, your services are no longer needed."

90% of my revenue evaporated like mist.

$50,000 in debt with no lifeline.

I thought I was strong for carrying it all.

Truth is, I was fragile. Because I was alone.

I nearly crawled back to a job I hated.

All because I believed the biggest lie in entrepreneurship:

That you can do it alone.

And when the storm came…

I fell. Hard.

They sell you the dream of ‘Solopreneurship’

Freedom”, they say.

You know what it is in reality? A beautifully wrapped coffin.

You wear every hat. You make every decision. You bear every burden. And when things go south, you face it alone.

The symptoms are everywhere:

• Spinning plates, praying none of them fall.

• Waking up in cold sweats at 3AM, re-checking emails.

• No backup plan.

• No one to challenge your ideas - just an echo chamber that grows louder, more chaotic, more desperate.

• Exhaustion you convince yourself is ‘grind mode.’

• Paralysis disguised as perfectionism.

• Self-doubt creeping in like poison.

And here’s the cruel part: The world cheers you on while you burn.

"Let’s F*ckin Go!" they say.

If you’re reading this feeling that pit in your stomach…

That creeping sense that you’re doing it all alone and it’s slowly eating you alive…

Good.

For the past year, I’ve mentored 41 agency ownersq.

Over half of them have tripled in size.

Why? Because I’ve helped them tap into:

1. People who hand them battle-tested playbooks, not recycled Twitter threads.

2. Partners who send referrals before they even ask.

3. Allies who see the blind spots before they trip over them.

4. Opportunities that never show up from cold emails - only in conversations with the right people.

And as a result, I’ve watched them:

• Close deals in hours that they struggled for months to land.

• Solve million-dollar problems in one conversation.

• Become bolder, sharper, and more dangerous

All because they finally had people in their corner who refused to let them play small.

So let me make this simple:

You are one partnership away from changing everything.

• One referral away from landing your biggest client.

• One collaboration away from doubling your revenue.

• One introduction away from tapping into opportunities you can’t even see right now.

This week, get the ball rolling.

1. Reach out to three people who serve your market.

Goal: Define exactly who you want to build partnerships with further down the line.

2. Start with value - offer help, open doors, make introductions.

Goal: become the person who brings solutions, not asks for favours. People remember who helped them win.

3. Set up calls not to pitch, but to ask questions.

Goal: Build real relationships, not transactional ones.

4. And do this every single day from now on.

Goal: Build a habit of connection that compounds over time.

That’s all it takes.

And that’s how empires are built - not with hacks, not with hustle alone - but one conversation at a time.

Crazy, right?

Yours truly,

-Nigel Thomas

P.S. Last Chance to Attend Mastermind

Join 30 entrepreneurs this week for the Growth Mastermind March 28th-30th in the Dominican Republic…

Spend 3 days in person with the likes of Timothy Armoo who built and sold an 8 figure business and Joe Gannon the personal branding expert behind Jordan Peterson.

Right now we have 1 ticket left.

Click here to apply before it’s too late.

Three years ago, I was drowning.

I had poured everything into my business – late nights, early mornings, every ounce of energy I had left in me.

And yet, no matter how hard I worked, I felt like I was running in quicksand.

Progress was slow. Wins were fleeting. The pressure was suffocating.

I had read the books. I had studied the greats. I learnt every strategy, every tactic, every secret to success. But something was missing.

One evening, exhausted and frustrated, I found myself on a call with a man who had built and sold companies like it was second nature.

Desperate for clarity, I asked him:

"What’s the one thing you wish you had known earlier?"

He didn’t hesitate. He leaned in, locked eyes with me, and said:

It hit me like a punch to the gut.

I was obsessed with action, with execution, with grinding my way to the top.

The idea that the people around me could dictate my success?

It sounded like a cop-out, an excuse for those who weren’t willing to put in the work.

So, I ignored it.

What did it matter who I spent time with? As long as I kept pushing forward, surely I could break through any obstacle.

I couldn’t have been more wrong.

And I would learn that lesson the hard way.

Turns out ego is expensive.

Doubt. Fear. Hesitation.

Entrepreneurship is war waged in your mind, every single day.

In business, it’s about how clearly you think when the pressure mounts, how much conviction you hold when the odds are stacked against you, and whether you have the courage to take the leap while others hesitate.

BUT - You’re not fighting this war alone.

Every conversation you have, every opinion you absorb, every voice that echoes in your head – it’s shaping the way you think, the way you act, and ultimately, the results you get.

You start thinking bigger, acting bolder, solving problems instead of getting stuck in them.

But if you’re surrounded by complainers, skeptics, and people who shrink from risk?

Their fears become your fears.

Their doubts seep into your decisions.

And in business, limits don’t just hold you back.

They cost you money. They cost you momentum. They cost you the life you could have built.

Every great entrepreneur you admire has one thing in common.

They weren’t just relentless in their work.

They were relentless in their circle.

They built fortresses of iron-willed individuals around them—people who didn’t just believe in their vision, but who demanded more from them at every step.

The right circle will do things no course, no book, no late-night grind session ever could:

• They will call you out when you’re slipping

• They will challenge your thinking

• They will push you into the unknown

• They will remind you who the hell you are

Their energy? Different.
Their conversations? Different.
Their expectations? Ruthless.

So here’s my challenge to you: Audit your circle.

For the next 30 days, pay close attention to how the people around you make you feel.

• Do they push you or keep you in your comfort zone?

• Do they fill you with energy or drain it from you?

• Do they believe in your vision or constantly shoot down your ideas?

And if you realize your circle is holding you back—start making a change.

Find masterminds. Join communities of ambitious people. Seek out mentors who’ve already walked the path you want to take.

If you’re not actively choosing who you surround yourself with, you’re passively choosing your future.

Trust it from someone who tried to do it all alone.

Yours truly,

-Nigel Thomas

P.S. Ready to surround yourself with Winners?

Join 30 entrepreneurs for the Growth Mastermind March 28th-30th in the Dominican Republic…

Spend 3 days in person with the likes of Timothy Armoo who built and sold an 8 figure business and Joe Gannon the personal branding expert behind Jordan Peterson.

Right now we have 3 tickets left.

Click here to apply before they sell out.

Before we begin today, last week I shared my entire story on video for the first time

(which includes the risk from the Batman movie)

Click here to watch:

Now onto that Batman story…

There comes a moment in every hero’s journey where the world turns its back and the odds seem impossible.

Bruce Wayne faced that moment in The Dark Knight Rises.

A broken man, stripped of his power, left to rot in a prison buried deep in the earth while his city burned.The streets he prowled as a guardian of justice now belonged to the enemy.

The people he vowed to protect were suffering, waiting, hoping – but no one was coming.

He had one chance to escape, return, fight and save his city.

But there was only one way out: a climb up jagged stone, ending with a giant leap across a gap that swallowed every man before him.

Time and time again, Bruce climbed with a rope around his waist to protect him from the fall.

And every time he reached the leap, he fell.

Until one day, an old prisoner whispered to him...

And in that moment, Bruce understood.

It wasn’t strength that would carry him out of the pit. It wasn’t skill.

It was fear.

The raw, primal fire that demands you either rise – or perish.

And so, he climbed again.

This time, without the rope.

For the first time, he felt something new: absolute focus.

He climbed towards the final ledge, the pit stretched beneath him, waiting to swallow him whole.

And as he jumped, his fingers caught the ledge.

He had risen.

I know that moment.

I once thought I had control. I had a job. A stable paycheck. A place in the machine.

But in truth? I was buried alive.

A cog in the wheel of a massive construction consultancy, keeping my head down, fading into the background.

My dreams felt like echoes from a life I’d never live.

And then I saw it.

The escape.

This was 2017, the golden era of Facebook ads.

I watched. I studied. I knew there was something there, a shift happening in real time.

So I dipped my toes in freelancing.

Before and after work, during bathroom breaks, I tested the waters on Upwork.

It felt reckless. It felt exciting. It felt right.

Then, one evening, walking home from another forgettable day at the office, motivational playlist blasting in my ears, the realization hit me like a freight train.

I was at the edge of my own pit, staring at the ledge, and I had a choice.

1. Hold onto my job, keep one foot in my comfort zone, take the “smart” route.

2. Jump.

With almost nothing in my bank account, the echoes of my parents’ worry ringing in my ears, and absolutely no guarantee of success, I jumped.

Did I know what I was getting into? Not a clue.

But that’s when everything changed.

The leap is terrifying.

Every instinct tells you to keep the rope tied around your waist, just in case.

The rope is a lie.

It’s the illusion of security. The thing that stops you from going all in.

You have to jump without it.

Fear is not your enemy.

Fear is the thing that sharpens your instincts, pushes you past the limits you thought you had, forces you to find strength you never knew existed

This is the moment. Right now.

You are at the ledge.

You can stay where you are – comfortable, stagnant, safe.

Or you can do what Batman did.

What I did.

What every underdog who has ever rewritten their life has done…

Yours truly,

-Nigel Thomas

P.S. Want to join me and 30 fantastic founders for the Agency Growth Mastermind March 28th-30th?

Spending 3 days in person with the likes of Timothy Armoo who built and sold an 8 figure agency and Joe Gannon the personal branding expert behind Jordan Peterson.

Click here to apply before tickets sell out.

Six months before stepping onto the biggest stage of my life, I was standing on the edge of a balcony, 22 floors up, looking down at the city below.

The woman I loved was gone.

The dream I had built was crumbling in my hands.

I had fought. I had pushed. And still, I had lost.

It was in that dark moment I made a promise to myself: 

‘If I’m not going to continue for me, I’m going to continue for everyone else who deserves a second chance in life.’

I termed my comeback ‘David to Goliath’. Documenting it for the world to see.

Fast forward six months, and there I was. Standing under the burning lights of Bulgaria’s largest indoor arena.

My pain, my failure, my redemption – was about to be shared with the world.

But here’s what most people don’t know – the month leading up to that speech was where the magic happened.

For thirty days, I worked one-on-one with a speaking coach, controlling my breath, mastering the timing, harnessing the power of silence to make people hang on my every word.

By the time I walked onto that stage, I was ready to own the room.

I took a deep breath.

And as I spoke, the energy shifted.

People who had been casually standing at the back started moving closer. One by one, they sat down, drawn in by the story unfolding before them.

By the time I finished, the audience had doubled in size.

Not because of slides.
Not because of flashy visuals.
Because of how I spoke.

And that’s why public speaking is a superpower.

Think about Britain in 1940.

The country was on its knees. Cities were burning. The Nazi war machine was closing in.

Surrender seemed inevitable.

And then, in Britain’s darkest hour, Winston Churchill stood behind a microphone, lit a cigar, and spoke.

In that moment, everything changed.

He created an unshakable conviction in millions of people.

The rest is history.

If you think this is just about standing on a stage, you’re missing the point.

It’s about mastering every high-stakes moment in business.

• Negotiations: The person who speaks with the most confidence wins.

• Pitches: The person who owns the room gets the deal.

• Sales Calls: The person who controls the conversation closes the sale.

• Leadership: The person who speaks with clarity and conviction inspires the team.

In business, trust is built through presence.

Most people spend years trying to convince the world to take them seriously.

A great speech can do it in a single afternoon.

Master speaking, and you master every critical moment that moves your business forward.

And yet, most people will never do it.

They’ll spend years perfecting spreadsheets, tweaking sales funnels, optimizing for algorithm hacks. But when it comes to perfecting their voice, they will tell themselves:

“I’m not ready.” “I’m not a natural speaker.” “What if I mess up?”

And while they hesitate, someone else will step up, take the mic, and claim the opportunities they were too afraid to chase.

Here’s the truth:

Confidence isn’t something you wait for. It’s something you train.

And the only way to master this skill? Practice.

So here’s what I challenge you to do: Every day this week, practice speaking out loud for five minutes.

• Pick a topic and explain it like you’re on stage.

• Record yourself and watch it back.

• Focus on speaking clearly, slowing down, and owning the space.

If you commit to this, you’ll see a shift in just a few days.

And if you’re ready to take it further, I highly recommend working with the speaking coach who transformed the way I speak, Nausheen I. Chen.

If you want a personal introduction, just reply to this email, and I’ll connect you (I don’t get commissions just FYI!).

Remember, business isn’t about who works the hardest. It’s about who gets noticed, trusted, and followed.

And the ones who stand up, speak, and own the room?

They win. Every time.

Yours truly,

-Nigel Thomas

P.S. Want to join me and 30 fantastic founders for the Agency Growth Mastermind March 28th-30th?

Spending 3 days in person with the likes of Timothy Armoo who built and sold an 8 figure agency and Joe Gannon the personal branding expert behind Jordan Peterson.

Click here to apply before tickets sell out.

Every entrepreneur faces this Monster.

The mental monster of Uncertainty in your mind.

You’re giving absolutely everything to hit your goal.

To break through.

Setback after setback. Loss after loss.

The nights get later. The mornings get earlier.

There is no guarantee you’ll make it and the crushing weight of uncertainty questions every fibre in your body.

“Am I doing the right thing?”

“Is all this sacrifice worth it?”

Right now, I’m in one of these moments.

And I’m gonna tell you the story that keeps me pushing through:

So yeah, I’m launching my first ever international event in the Dominican Republic at the end of March.

At the same time, I’m leading my next mentoring cohort, guiding agency owners through their own battles. And also launching a new podcast.

Three enormous projects, running at full speed, pulling me in opposite directions.

The pressure is like nothing I’ve ever felt before.

Every day, I wake up to a wall of decisions – venue contracts, guest speakers, flights, scheduling, marketing, operations, last-minute curveballs.

And while that’s happening, I still have to show up for my clients, my team, and my own sanity.

This is what stepping into uncharted territory feels like.

It’s messy. It’s overwhelming. Sometimes borderline unbearable.

It’s like staring over the edge of a cliff, wondering if the bridge will appear beneath your feet – or if you’re about to free-fall.

But I want you to know: This feeling is normal.

Now I realize how brutal decision fatigue can be.

When you’re making high-stakes call after high-stakes calls with zero certainty.

When every instinct tells you to play it safe, but you know deep down that safe is a slow death.

I have to remind myself, this is completely normal.

Every entrepreneur has gone through this breaking point.

Most fold.

They retreat, play small, convince themselves they’ll try again “when the timing is right.”

And you’ll never hear their names.

Now, as I sit here typing this, one story keeps hammering in my mind.

Hopefully, it can inspire you to pull through…

Dana White.

The moment when the UFC was on its last breath. $44 million down.

A sinking ship that everyone wanted to abandon.

Every investor was ready to pull the plug. 

The dream was seconds from death.

But Dana refused to die quietly.

Instead of folding, he made one final all-or-nothing move.

He convinced his partners to throw another $10 million on a last-ditch gamble.

A reality show. The Ultimate Fighter.

One shot. One night. One fight to decide the future of combat sport.

And on that night, it changed everything.

The rest is history.

As we say at David to Goliath, Constraint Drives Innovation.

When you have no option but to figure it out, that’s when the big breakthrough happens.

Right now, you might be at breaking point.

And if you’re building something massive but feeling like it’s too much, sitting there ready to throw in the towel, that’s exactly how you know you’re on the right path.

Entrepreneurship isn’t supposed to be easy.

And easy never wrote history.

Here’s what you do next:

Most people feel pressure and hit the breaks.

They convince themselves it’s too risky, too much, too soon.

Others weaponize it.

One wins, one loses.

The only job you have?

Keep moving. Stay the course.

Make the next decision. Take the next step. Keep stacking small wins until the big one hits.

And most importantly?

Believe, with 100% conviction, that you will figure it out along the way.

Because that’s what separates the Goliaths from the Davids.

Let the pressure fuel you.

And when you break through?

You’ll look back at this moment and realize…

This was the test. This was the path.

The outcome? You become Undeniable.

Stick in there my friend.

The good times are coming.

Yours truly,

-Nigel Thomas

P.S. Want to join me and 30 fantastic founders for the Agency Growth Mastermind March 28th-30th?

Spending 3 days in person with the likes of Timothy Armoo who built and sold an 8 figure agency and Joe Gannon the personal branding expert behind Jordan Peterson.

Click here to apply before tickets sell out.

Your service? Solid.
Your skills? Sharper than most.
Your network? Non-existent.

You watch other entrepreneurs getting tagged in viral posts, name-dropped on podcasts, and invited to exclusive rooms.

Meanwhile, you’re stuck in the DM dungeon, sending messages that get left on read.

Nothing. 

Here’s the brutal truth: If no one knows you, no one cares about your business.

But don’t worry. 5 years ago I was in the exact same spot.

No connections. No big-name friends. No secret backdoor into the industry.

So I built my own network from scratch.

I turned strangers into allies, mentors, and business partners.

And now, I’ll show you my exact blueprint.

Let’s get you in the room.

Firstly, most people fail at networking because they do it backwards.

They ask for something before they’ve given anything, and wonder why they’re ignored. 

You? You’re going to play the game differently.

By building relationships BEFORE you need them. 

Here’s how in 7 simple steps:

Step 1: Identify Who Already Has a Network
Find the people who already have access to your ideal connections.

• Podcast hosts

• Community builders

• Event organizers

• Agency owners who serve the same clients as you

This is shortcut number one—you don’t need to build a network, just tap into one.

Step 2: Get on Calls With Them
You have two options:

1. The slow way – Spam DMs and pray someone responds.

2. The fast way – Pay for an hour of their time.

Don’t be cheap. The right conversation can save you years of effort.

Step 3: Find Out Their Goals
Most people try to “network” by talking about themselves.

Instead, ask:

• What’s your biggest goal this year?

• What’s the biggest roadblock stopping you?

Then shut up and let them talk. Listen!

Step 4: Solve Their Problems
Want to be remembered? Help people win.

• If you can solve their problem, do it.

• If you know someone who can, make the intro.

(You’d be amazed how fast you can level up just by being a great middleman.)

Step 5: Follow Up When It Actually Matters
Most people only reach out when they need something.

Instead, follow up when:

• They land a big deal

• They hit a rough patch

• It’s their birthday (LinkedIn literally tells you)

The best networkers don’t just connect. They stay connected.

Step 6: Ask for Introductions
Once you’ve built trust, it’s time to level up.

The magic question: Who else do you know that I should meet?

If they like you, they’ll introduce you.

And just like that—you’re in the room.

(then repeat process 1-6 again and again)

Step 7: Post Content So Your Reputation Gets There First
The highest level of networking?

Having people come to you.

Your content should do the heavy lifting before you even step in the room.

If you’re not posting, you’re invisible.

Most entrepreneurs never build a real network because they treat it like a transaction

They show up once, shake a few hands, fire off a couple of DMs then wonder why nothing happened. 

That’s not how this game works. Remember, relationships compound.

Every person you help = A potential introduction.
Every introduction = A new opportunity.
Every opportunity = One step closer to the rooms that change your life.

And the best part?

You don’t need to be famous.

You don’t need 100K followers.

You just need to be valuable.

Because in the end, power networks don’t belong to the loudest people.

They belong to the ones who make things happen.

And now? That’s you.

Your Challenge This Week

Pick one person you admire.

• Engage with their content.

• Get on a call.

• Ask what they need help with.

• Find a way to help.

If you do this consistently, I guarantee in 12 months your network will be unrecognizable.

And you’ll go from invisible to undeniable.

Now, it’s on to you.

Let me know how it goes.

Yours truly,

-Nigel Thomas

P.S. I’m hosting 30 elite agency owners for a private, high-impact retreat in the Dominican Republic end of March.

Spend 3 days in person with the likes of Timothy Armoo who built and sold an 8 figure agency and Joe Gannon the personal branding expert behind Jordan Peterson.

Click here to apply before tickets sell out.

They Lied to You.

They told you to grind harder.

To wake up earlier, work longer, push through, and figure it out on your own.

They sold you the fantasy of the lone wolf entrepreneur, the myth that the greatest agency owners hit their 7-figure run rates through sheer solo willpower and sleepless nights.

It’s a lie.

The ones who scale, dominate, and create real impact don’t do it alone. They know something most never figure out:

Success isn’t just about how hard you work, it’s about who you have in your corner.

• The biggest agency owners I know are plugged into networks where they share clients, strategies, and referrals.

• They put themselves in rooms filled with winners who opened the right doors.

• Meanwhile, the ones sat spinning their wheels, feeling stuck, exhausted, and overwhelmed, are the ones still trying to do everything alone. Glorified freelancers, basically.

The difference between those who struggle for years and those who break through in 2025 isn’t another funnel, another tactic, or another all-nighter.

It’s their network.

Every major breakthrough in the agency space, whether it’s a game-changing insight, a massive deal, or a next-level opportunity – comes from people.

This is the truth nobody told you.

People. Your People.

It’s time to find them.

4 years ago, I was drowning.

I’d gone all in on my paid ads agency, betting everything on a handful of key clients.

Then, overnight, my biggest client pulled out. 90% of my revenue vanished.

I was scrambling, burning through credit cards, watching everything I built collapse in real-time.

And that’s when it happened.

One connection. Someone I met in a dodgy online guru course, where the content was garbage, but the community was everything.

We stayed in touch, and when I hit rock bottom, he was there.

He was a killer media buyer, while I was strong at strategy and sales. We teamed up, and suddenly, from the ashes of failure, we built momentum.

I started assembling a team. We hit a $10k a month, then $50k, then $100k. We never looked back.

If you want your agency to dominate in 2025, there’s only one thing you should be obsessed with.

You guessed it - your network.

People who, while you’re sat on your ass guessing, come and hand you their exact playbook.

Or a referral. An opportunity. A potential partnership.  

You could spend five years making every mistake yourself. Or you could spend five minutes talking to someone who’s already done it.

You could keep chasing every new strategy, hoping something clicks. Or you could join a community where someone hands you the exact solution that took them years to figure out.

And if you’re not actively putting yourself in the right rooms this year, you’re already falling behind.

You’ve read this far because something inside you knows it’s time for a change.

And now, the door is open.

I’m inviting a select group of 30 agency owners to join me for an exclusive, high-impact retreat in the Dominican Republic – happening on the last weekend of March.

I’m calling it: The Ultimate Agency Growth Experience.

If you’re tired of doing this alone, if you’re ready to surround yourself with elite entrepreneurs who are already scaling, winning, and building empires, then this is your shot.

Check out the event page here.

Opportunities like this don’t wait.

And neither do winners.

Now, it’s over to you.

Choose wisely, my friend.

Yours truly,

-Nigel Thomas

Most people wait. Some hesitate. Few take action. Only one group wins.

Perfection is a lie. Waiting is failure. Action is everything.

A year ago, David to Goliath was just an idea that was barely born.

In the past 12 months, we’ve taken some serious punches. We’ve launched. We’ve adapted. And we’ve tested. Sometimes we even made complete fools of ourselves.

Yet, we’re still here. Stronger. Smarter. Louder than ever.

Why?

Because we never stopped moving.

Look around. The world is full of brilliant ghosts - people who had million-dollar ideas, world-changing dreams, potential that could have rewritten history.

Because the world doesn’t reward potential. 

It rewards execution.

The price of waiting is irrelevance.

For seven years, I’d been in the shadows – building, failing, rebuilding.

I’ve learned lessons that could save others years of struggle.

If there’s one thing I’ve realized it’s knowledge locked in your head is worthless.

So last week, I made a decision.

I will stop hiding behind my writing and get onto the camera.

Turning 20 of the best nuggets of wisdom from these newsletters into bite-sized video content.

3 days later, I turned my apartment into a content studio.

I took what I had – four walls, a black cloth, a chair.

I brought in a videographer and a lighting guy.

And I built my scripts.

Some of them will hit. Some of them will flop. But all in all, they will push me forward.

Momentum isn’t given. It’s created.

And now I’m asking you – what’s stopping you?

• You don’t have the right equipment? Neither did I.

• You don’t feel ready? Neither did I.

• You’re afraid your first attempt won’t be good enough? It won’t be.

But the difference between those who make history and those who are forgotten is brutally simple:

That perfect moment never comes.

So I’ll ask you one last time – 

Are you moving forward, or are you still waiting for “perfect”?

David to Goliath ain’t about playing safe.

It’s a declaration for the ones who refuse to sit on the sidelines.

That have a fire raging inside of them.

You’ve felt it before – the pull, the hunger, the knowing that you were built for more.

The truth is that no one will know your story unless you start telling it.

No one will care about your message unless you show up and own it.

No one will remember you unless you give them a reason to.

What if one simple decision – one single moment of courage - could alter the trajectory of your career, your business, and your life?

Most people will read this and do nothing.

You’ll nod your head, feel the spark, and then let it fade.

You’ll go back to waiting.

And just like that, another chance will slip your their fingers.

Don’t be most people.

Enough thinking. Enough waiting. Enough almost taking action.

Here’s your challenge:

1. Write or record a video sharing your story. The raw, unpolished version.

2. Post it on LinkedIn, tag me Nigel Thomas and respond to this email with the link.

3. For the first person to tag me I’ll Re-Post it to my audience of 58,000 followers

At the end of the day, the world doesn’t belong to the smartest.

It belongs to the ones who Act.

The question is: Will you?

I believe.

Now it’s your turn.

Yours truly,

-Nigel Thomas

P.S. The Offline Retreat for Online Business Owners:

I’m putting together an exclusive 3-day retreat for 30 entrepreneurs in the Dominican Republic on the last weekend of March 2025. More details to follow in next week’s Newsletter. Stay tuned!!

Capital. Code. Content. People.

Since Naval Ravikant popularized the concept of leverage, it has become gospel in entrepreneurship, self-improvement, and productivity circles.

The allure is undeniable: 

It’s about getting more output from each input of time.

For example:

That’s leverage. And everyone’s chasing it.

Everyone’s trying to bend time, amplify effort, and extract 10X results.

But these forms of leverage are not the starting point. They’re external amplifiers, and amplifiers are only as effective as the foundation they’re built on.

So today, we’re talking about internal leverage. The hidden multiplier. The key to unlock all the other types of leverage.

Leverage that, you will have a foundation for everything else.

Internal leverage is simple: 

Think of yourself as the operator in a leverage system. Your output is governed by three core variables:

1. Focus: Your ability to direct attention toward high-leverage activities.

2. Energy: The physical and mental stamina to sustain effort over time.

3. Discipline: The ability to take consistent action, independent of mood or external circumstances.

If these variables are weak, no amount of capital, code, or connections will save you.

If your mind is dull, your energy drained, and your discipline fragile, external tools will only amplify inefficiency.

These are failures of the operator, not the tools.

I’ve been there.

I remember when I was stuck in a corporate job, despising every moment.

The days felt endless, but the bills didn’t stop.

My reputation wasn’t built, and my dream of escaping the rat race felt further away with every passing day.

I’d spend my toilet breaks trying to land clients on Upwork.

Nights were for planning. Days were for surviving.

Months passed, and I had nothing to show for it.

From the outside, I looked like another guy trapped in the cycle of mediocrity.

But through all of it, there was one constant.

The 5 A.M. gym session.

That hour was mine. And was the key to my success.

Those wins were invisible to everyone else, but they created momentum when everything else in my life felt stagnant.

And that momentum changed everything.

This is the undercurrent of true leverage: mastery of the self before mastery of the system.

When I walk out of the gym at 6 AM, I’m in a better state.

• My mind is clear.

• My decisions are faster and more precise.

• My creativity is on fire.

• My energy is unstoppable.

By the time I sit at my desk, I’m already in a league of my own.

The sharper your mind, the better your decisions. The better your decisions, the bigger your results. The bigger your results, the faster your momentum compounds.

This is Internal Leverage in action.

External leverage is enticing, but it’s worthless without internal leverage. Tools and systems amplify what’s already there.

• A focused, disciplined operator creates exponential growth.

• A scattered, undisciplined operator creates amplified chaos.

Internal leverage is the difference.

Your battle begins tomorrow at 5 AM

Wake up at 4:45 AM. Lace up your shoes. Step into the gym.

Choose discomfort before the day forces it on you.

Prove to yourself that you’re the one in control.

Reply and let me know when you’ve won tomorrow morning.

Let’s make 2025 ours for all time!

Yours truly,

Nigel Thomas

Picture this.

It’s apartheid South Africa in the mid-20th century.

Black people are stripped of their rights, forced into poverty, and told they’re less than human.

Then comes Nelson Mandela.

A freedom fighter who refuses to accept this injustice. 

He rallies his people, organizes protests, and unites the oppressed under a banner of hope.

But the system strikes back. 

Labeled a terrorist, hunted, and captured, Mandela stands in court in 1964, facing life imprisonment. 

Looking his oppressors in the eye, he declares:

Mandela then spent 27 years breaking rocks in the sun.

He educated himself, debated politics with fellow inmates, and sharpened his mind and spirit for the day he’d finally be free.

And when he walked out of prison on February 11, 1990, he marched into history.

Clenched fist raised high, the world watched as the man they tried to silence became the voice of a nation.

Four years later, he was sworn in as South Africa’s first Black president and he dismantled apartheid. 

Now, where am I going with this…

So you might not be facing 27 years in a cell, but every entrepreneur knows what it feels like to be trapped.

I remember my own version of the cell.

It was during the Alpha Millennium Challenge, a moment that felt like my ultimate test.

I’d promised the founder of the agency that I would take us to $100K per month.

But we were losing money. We were bleeding dry. The walls were closing in.

The easy thing would’ve been to agree with the founder that it wasn’t working.

But I made a decision.

I was going to record 1,000 personalized Loom videos for e-commerce owners in three weeks.

It was exhausting. Sleepless nights. Early mornings. Rejection after rejection. I lost my voice, my mind was fried, but I kept going.

And it paid off.

The agency turned a corner. We started landing clients. The revenue grew.

That moment of desperation became the foundation of a 7-figure business.

The key was Perseverance.

The blueprint for the underdog:

Building something great isn’t about luck or talent alone – it’s about perseverance.

In business, there will be times where you feel stuck, out of options, and beaten down.

Now, everyone loves the underdog story, but do you know why?

Because deep down, most people aren’t willing to live it.

Because perseverance isn’t sexy. It’s not Instagram highlights or champagne celebrations.

It’s the sleepless nights when your brain won’t stop spinning.

It’s hearing “no” a hundred times and still showing up for the hundred-and-first.

It’s putting in the work no one sees, knowing the payoff won’t come tomorrow, or next month, or even next year.

This is what separates David from Goliath.

Ask yourself: Are you ready to face the climb, the failures, and the odds stacked against you?

Because if you’re not, this really isn’t for you.

If you’re serious about this, here’s your plan for this week:

Step 1: Identify Your Big Challenge
What feels impossible right now? Write it down. Be specific.

Step 2: Break It Into Smaller Pieces
Divide that challenge into actionable steps. Assign a timeline to each one.

Step 3: Set a Daily Target
Commit to one action each day. Progress isn’t made in leaps - it’s made in daily steps.

Step 4: Prepare for the Pain
Visualize the endgame. Keep your eyes on how this will transform your life.

Step 5: Measure and Celebrate Progress
Set milestones and celebrate small wins.

Step 6: Never Ever Give Up
Even if you’re crawling just keep moving forward.

This is it. The line in the sand.

You might not be breaking rocks in the sun, but you are fighting your own battles.

And just like Mandela, you have a choice:

Do you let the obstacles crush you? Or do you dig in, fight harder, and persevere?

I know you’ll make the right choice.

Keep pushing.

Yours truly,

-Nigel Thomas

P.S. If you enjoyed reading this please take 15 seconds to reply why with a quick response - I appreciate you!