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    <title>The Most Important Question</title>
    <description>You already know things are broken. You read the news, you listen to the analysis, you&#39;ve got the outrage. What you don&#39;t have is a plan.

The Most Important Question — 6x Webby-nominated, 2x Signal Award-nominated — is a weekly conversation with one person who stopped asking &quot;what can I do?&quot; and went and found out. Not pundits. Not commentators. The scientists, doctors, nurses, journalists, farmers, activists, and policymakers who are doing the actual work on the frontlines of climate, public health, democracy, AI, food, water, medicine, and justice.

Host Quinn Emmett goes deep with each of them — the infectious disease doctor building new outbreak surveillance tools, the investigative journalist who traced how forever chemicals got into 97% of our blood, the economist building emergency lifeboats for foreign aid that got axed overnight, one of the greatest writers alive reckoning with the history we were never taught — and every conversation ends with something nobody else gives you: a plan. What you can do. Specifically. This week. However you show up.

We don&#39;t care if you donate or volunteer or vote or organize or just finally understand what the hell is happening with measles so you can push back at Thanksgiving. We care that you do something.

220+ episodes. 110+ countries. One question: What can I do?

New episodes weekly. You&#39;re already informed. Let&#39;s get to work.</description>
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    <content:encoded><![CDATA[<p>You already know things are broken. You read the news, you listen to the analysis, you&#39;ve got the outrage. What you don&#39;t have is a plan.

The Most Important Question — 6x Webby-nominated, 2x Signal Award-nominated — is a weekly conversation with one person who stopped asking &quot;what can I do?&quot; and went and found out. Not pundits. Not commentators. The scientists, doctors, nurses, journalists, farmers, activists, and policymakers who are doing the actual work on the frontlines of climate, public health, democracy, AI, food, water, medicine, and justice.

Host Quinn Emmett goes deep with each of them — the infectious disease doctor building new outbreak surveillance tools, the investigative journalist who traced how forever chemicals got into 97% of our blood, the economist building emergency lifeboats for foreign aid that got axed overnight, one of the greatest writers alive reckoning with the history we were never taught — and every conversation ends with something nobody else gives you: a plan. What you can do. Specifically. This week. However you show up.

We don&#39;t care if you donate or volunteer or vote or organize or just finally understand what the hell is happening with measles so you can push back at Thanksgiving. We care that you do something.

220+ episodes. 110+ countries. One question: What can I do?

New episodes weekly. You&#39;re already informed. Let&#39;s get to work.</p>]]></content:encoded>
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  <title>Public Health Just Got Personal</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/public_health_just_got_personal</link>
  <description>The CDC issued six health alerts in all of 2025, down from dozens in a normal year (whatever that means anymore). Measles, a disease we basically eliminated 26 years ago, is closing in on 1000 cases, with children hospitalized for brain swelling. And t...</description>
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  <content:encoded><![CDATA[<p><b>The CDC issued six health alerts in all of 2025, down from dozens in a normal year (whatever that means anymore). </b></p>    <p>Measles, a disease we basically eliminated 26 years ago, is closing in on 1000 cases, with children hospitalized for brain swelling. And the people now running our top health agencies are the same people who spent years questioning the science those agencies existed to defend.</p>    <p>But the good news is people are building new things. States are forming their own health alliances. Scientists are organizing to fight misinformation where it lives. And one epidemiologist in Texas turned a six-week email experiment in March, 2020 into one of the most trusted public health resources on the planet.</p>    <p><b>So what can I do about the collapse of trusted public health communication? </b></p>    <p><b>Today's guest is Dr. Katelyn Jetelina. </b></p>    <p>Katelyn is an epidemiologist, a mom, a wife, a data scientist, and the founder of the incredibly popular and free <b>Your Local Epidemiologist</b> newsletter. </p>    <p>She started it from her kitchen table, and it now reaches something like 310,000 subscribers in 130 plus countries. She's one of the Time 100 most influential people in health, former advisor to the White House and the CDC, and she now leads Project Stethoscope as well.</p>    <p>We talk about how Katelyn built YLE, why the old model of top down public health communication was always broken and is now definitely broken, and what Project Stethoscope and Phoenix are actually doing about it.</p>    <p>-----------</p>    <p><b>Have feedback?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Find every action recommended in The Most Important Question here: </b><a href="https://www.whatcanido.earth">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780470185490">All The Shah's Men</a> by <b>Stephen Kinzer</b></p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul><li><p>Subscribe to Your Local Epidemiologist <a href="https://yourlocalepidemiologist.substack.com/">https://yourlocalepidemiologist.substack.com/</a></p></li></ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletters at <a href="https://importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Join us at <a href="https://importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a>!</p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="https://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="https://timblane.com">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors</a><a href="https://www.importantnotimportant.com/c/sponsors"> </a></p>]]></content:encoded>
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  <title>Not Right Now: Coloring Pages of Karl Marx</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/not_right_now_coloring_pages_of_karl_marx</link>
  <description>This week, we&#39;re dropping an episode from our other show, Not Right Now, in the feed, where Quinn and Claire have community organizer and dad, Garrett Bucks, on the show to chat about parenting, of course, but also how he answered the most important qu...</description>
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  <pubDate>Mon, 23 Mar 2026 07:00:00 +0000</pubDate>
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  <itunes:duration>4322</itunes:duration>
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  <content:encoded><![CDATA[<p>This week, we're dropping an episode from our other show, Not Right Now, in the feed, where Quinn and Claire have community organizer and dad, Garrett Bucks, on the show to chat about parenting, of course, but also how he answered the most important question by building community locally and across the nation, and how you can make it easier for parents (and kids, why not) to engage civically as well.</p>    <p>Garrett runs <b>The Barnraisers Project</b>, writes <b>The White Pages</b> newsletter, and is the author of the memoir <b>The Right Kind of White</b>. He also has a son who is very mad that his sister thinks they live in a suburb.</p>    <p>The gang gets into why your son talks differently to his sister than to his friends, kids not knowing what the Epstein files are, growing up in rural Montana, how to get work done in between school drop off and soccer practice, and why protests are important AND performative AND boring and worth doing anyway, and how to actually get your kids to come.</p>    <p>-----------</p>    <p><b>Have feedback?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Find every action recommended in The Most Important Question here: </b><a href="https://www.whatcanido.earth/results/?tags=the-most-important-question">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ol start="1"><li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li></ol>    <p><b>Links:</b></p>   <ol start="1">
<li><p>Get all of our Not Right Now episodes at <a href="https://www.notrightnow.show/">notrightnow.show</a></p></li>
<li><p>Find Garrett's work at <a href="https://www.garrettbucks.com/">garretbucks.com</a></p></li>
<li><p>Subscribe to The White Pages at <a href="https://thewhitepages.net/">thewhitepages.net</a></p></li>
<li><p>Check out The Barnraisers Project at <a href="https://barnraisersproject.org/">barnraisersproject.org</a></p></li>
<li><p>Read Garrett's memoir, The Right Kind of White <a href="https://bookshop.org/a/8952/9781982197209">https://bookshop.org/a/8952/9781982197209</a></p></li>
<li><p>Join The Interdependence Relay at <a href="https://jointherelay.org/">jointherelay.org</a></p></li>
</ol>    <p><b>Follow us:</b></p>   <ol start="1">
<li><p>Subscribe to our newsletters at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Join us at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a>!</p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ol>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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  <title>Public Health In A Post-Evidence World</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/public_health_in_a_post-evidence_world</link>
  <description>Just because we&#39;re done caring about an outbreak doesn&#39;t mean the outbreak is done with us. Over the last year, we have watched something unsettling happen in plain sight. The quiet, active dismantling of the systems built to catch outbreaks early, coo...</description>
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  <pubDate>Mon, 16 Mar 2026 07:00:00 +0000</pubDate>
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  <itunes:duration>3120</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<p>Just because we're done caring about an outbreak doesn't mean the outbreak is done with us.</p>    <p>Over the last year, we have watched something unsettling happen in plain sight. The quiet, active dismantling of the systems built to catch outbreaks early, coordinate a response, and keep hospitals and communities from getting overwhelmed.</p>    <p>Websites have been scrubbed, teams have been hollowed out. Early warning signals have gone silent, and at the exact same time, diseases that many of us haven't thought about since childhood, like measles, are being let back into the present, which really leaves a lot of people with the same question, said a little differently than usual.</p>    <p><b>If the safety net is being shredded, what do we do now? </b></p>    <p>My returning guest today is <b>Dr. Nahid Bhadelia. </b></p>    <p>Dr. Bhadelia is the<b> Founding Director of the BU Center on Emerging Infectious Diseases</b>, a board-certified infectious diseases physician, and an associate professor at the <b>Boston University School of Medicine.</b></p>    <p>She served as the <b>senior policy advisor for Global COVID-19 Response on the</b> <b>White House COVID-19 response team in 2022-2023</b>, where she coordinated the US global vaccine donation programs and helped lead <b>Project Next Gen</b>, a $5 billion effort to develop next-generation vaccines and treatments for a pandemic prone coronaviruses.</p>    <p>Dr. Bhadelia also served as interim testing coordinator for the <b>White House Impacts Response Team,</b> and she's the <b>founding director and co-founder of BEACON</b>, an open-source outbreak surveillance program.</p>    <p>Today, we're gonna try to make sense of what's being dismantled, what threats don't wait for politics to catch up, what's starting to fill the gaps and most importantly, what you can do right now to protect yourself, your family, and to help rebuild the public health infrastructure we all rely on whether we have to think about it or not.</p>    <p>-----------</p>    <p><b>Have feedback?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Find every action recommended in The Most Important Question here: </b><a href="https://www.whatcanido.earth/results/?tags=the-most-important-question">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ol start="1">
<li><p><a href="https://bookshop.org/a/8952/9780525556572">Everything Is Tuberculosis</a> by <b>John Green</b></p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ol>    <p><b>Links:</b></p>   <ol start="1">
<li><p>Get global health alerts from BEACON<a href="https://beaconbio.org/"> https://beaconbio.org/</a></p></li>
<li><p>Check out the impacts of new public and global health policies at Impact Counter <a href="https://www.impactcounter.com/">https://www.impactcounter.com/</a></p></li>
<li><p>Track health trends in your community with PopHIVE <a href="https://www.pophive.org/">https://www.pophive.org/</a></p></li>
<li><p>Check out the Vaccine Integrity Project <a href="https://vaxintegrity.cidrap.umn.edu/">https://vaxintegrity.cidrap.umn.edu/</a></p></li>
<li><p>Check out the Governors Public Health Alliance <a href="https://govsforhealth.org/">https://govsforhealth.org/</a></p></li>
</ol>    <p><b>Follow us:</b></p>   <ol start="1">
<li><p>Subscribe to our newsletters at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Join us at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a>!</p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ol>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/readwise">Get Readwise</a></p>    <p><a href="https://the-most-important-question.captivate.fm/reader">Get Reader</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
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    <item>
  <title>The Plastic Crisis Isn&#39;t On You, Actually</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/the_plastic_crisis_isn_t_on_you_actually</link>
  <description>Plastic. It is the miracle material that has quietly become the infrastructure of modern life over the past 63 years and the almost undefeated business model that&#39;s continuing climate change and keeping fossil fuel companies alive and reshaping our bod...</description>
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  <pubDate>Mon, 09 Mar 2026 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>Plastic. It is the miracle material that has quietly become the infrastructure of modern life over the past 63 years and the almost undefeated business model that's continuing climate change and keeping fossil fuel companies alive and reshaping our bodies, our oceans, and our politics.</p>    <p>Yeah, plastic keeps food fresh and hospitals running, and cars and planes lighter, and it's also in the air we breathe, the water we drink, and the supply chains that keep churning out more of it while they tell us recycling will handle it.</p>    <p>Meanwhile, cities and states are actually trying to rein it in, companies are pledging circularity, and regular people are left staring at their blue bin thinking, does this matter? Does any of this work?</p>    <p><b>So what can I do about plastic? </b></p>    <p>My returning guest is <b>Beth Gardiner,</b> a journalist and author of the new book <b>Plastic Inc. </b>Beth pulls back the curtain on how plastic became so pervasive, why the personal responsibility story has been so convenient for yet another industry, and what the real solutions actually look like, because that's why we're here.</p>    <p>So stick with us because at the end of this conversation, what can I do? Won't feel like a shrug. It'll feel like a plan.</p>    <p>-----------</p>    <p><b>Have feedback?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Find every action recommended in The Most Important Question here: </b><a href="https://www.whatcanido.earth/results/?tags=the-most-important-question">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ol start="1">
<li><p><a href="https://bookshop.org/a/8952/9780593597040">North Woods </a>by <b>Daniel Mason</b></p></li>
<li><p><a href="https://bookshop.org/a/8952/9780525561729">Mark Twain</a> by <b>Ron Chernow</b></p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ol>    <p><b>Links:</b></p>   <ol start="1">
<li><p>Read Beth's book <b>Plastic Inc </b>https://bookshop.org/a/8952/9780593717103</p></li>
<li><p>Keep up with more of Beth's work here <a href="https://www.bethgardiner.com/">https://www.bethgardiner.com/</a></p></li>
</ol>    <p><b>Follow us:</b></p>   <ol start="1">
<li><p>Subscribe to our newsletters at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Join us at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a>!</p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ol>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/beehiiv">Get beehiiv</a></p>    <p><a href="https://the-most-important-question.captivate.fm/readwise">Get Readwise</a></p>]]></content:encoded>
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    <item>
  <title>What&#39;s The Purpose of Your Wealth?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/what_s_the_purpose_of_your_wealth</link>
  <description>If our mission is to help people, everyone, answer the most important question, what can I do? Then at some point we need to talk to the people who help really wealthy people, help people. So today&#39;s question, what can I do about high net worth philant...</description>
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  <pubDate>Mon, 19 Jan 2026 07:00:00 +0000</pubDate>
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  <itunes:duration>4784</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episode>209</itunes:episode>
  <content:encoded><![CDATA[<p>If our mission is to help people, everyone, answer the most important question, what can I do? Then at some point we need to talk to the people who help really wealthy people, help people.</p>    <p><b>So today's question, what can I do about high net worth philanthropy? </b></p>    <p>And look, hey, maybe you're among the vast majority who just heard that and you're like, well, this one doesn't apply to me, but hear me out. We have some of the worst billionaires of all time, but if billionaires are gonna continue to exist, we all need to have a good idea of how we can push them to distribute their resources more effectively and ASAP.</p>    <p>And I truly do believe that among high net worth individuals, there are some, especially younger folks that are dying to do exactly that. So whether that is you or definitely not you, or maybe you are adjacent to someone like that, I think there's something for everyone here.</p>    <p>My guest today is <b>Sharon Schneider. </b>Sharon is the Founder of <b>Integrated Capital Strategies LLC,</b> a consulting firm that helps founders and family offices create positive social change using an expanded toolbox of resources and strategies that spans the return spectrum from grants to market rate investments.</p>    <p>She's also the author of <b>Handbook for An Integrated Life: A Practical Guide for Aligning Your Everyday Choices with Your Internal Compass,</b> a number one new release on Amazon that helps individuals live into their values the same way her consulting helps business owners and family offices. Sharon previously served as the <b>Executive Director of the Telluray Foundation, </b>the<b> Founding Director of the Walton Personal Philanthropy Group,</b> and the co-founder and <b>CEO of Moxi Jean</b>, a for-profit social enterprise that was acquired by <b>Schoola in 2015. </b></p>    <p>Sharon was named a <b>Colorado Governor's Fellow in 2022</b> and in <b>2024 was named an Aspen Institute Finance Leader Fellow</b>, and a member of the <b>Aspen Global Leadership Network.</b></p>    <p>Again, I really do think there's something for everyone here. This is a really important conversation in a time of growing inequality. We gotta help more people.</p>    <p>-----------</p>    <p><b>Have feedback?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Find every action recommended in The Most Important Question here: </b><a href="https://www.whatcanido.earth/results/?tags=the-most-important-question">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ol start="1">
<li><p><a href="https://bookshop.org/a/8952/9781626349353">Handbook For An Integrated Life </a>by <b>Sharon Schneider</b></p></li>
<li><p><a href="https://bookshop.org/a/8952/9781732453111">The Purpose of Capital </a>by <b>Jed Emerson</b></p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ol>    <p><b>Links:</b></p>   <ol start="1">
<li><p>Get in touch with Sharon at <a href="https://www.incapstrategies.com/">incapstrategies.com</a></p></li>
<li><p>Follow Sharon on <a href="https://www.linkedin.com/in/sharonlschneider/">LinkedIn</a></p></li>
<li><p>Modeling tool to plan your financial future <a href="https://projectionlab.com/">https://projectionlab.com/</a></p></li>
<li><p>Read about how DAFs are actually being used<a href="https://www.rollingstone.com/politics/politics-features/rfk-jr-anti-vax-orgs-funding-major-charities-1234857214/"> here </a>and <a href="https://www.vox.com/recode/2019/7/2/18691693/silicon-valley-donor-advised-funds-fidelity-charitable-lawsuit">here</a></p></li>
</ol>    <p><b>Follow us:</b></p>   <ol start="1">
<li><p>Subscribe to our newsletters at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Join us at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a>!</p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ol>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>    <p><a href="https://the-most-important-question.captivate.fm/readwise">Get Readwise</a></p>    <p><a href="https://the-most-important-question.captivate.fm/reader">Get Reader</a></p>]]></content:encoded>
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  <title>We need your help</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/we_need_your_help</link>
  <description>Hi! It&#39;s Quinn. We have huge plans for 2026, and we need your help. So we&#39;re running the biggest discount on an Important Membership that we&#39;ve ever run, and will ever run, probably. Right now it&#39;s $30/year. On January 1st, it&#39;ll be $50/year, and it&#39;s ...</description>
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  <pubDate>Mon, 22 Dec 2025 07:00:00 +0000</pubDate>
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  <itunes:duration>156</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
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  <content:encoded><![CDATA[<p>Hi! It's Quinn. We have huge plans for 2026, and we need your help.</p>    <p>So we're running the biggest discount on an Important Membership that we've ever run, and will ever run, probably.</p>    <p><b>Right now it's $30/year. On January 1st, it'll be $50/year, and it's never going back.</b></p>    <p>So right now you can go to <a href="https://www.importantnotimportant.com/upgrade">ImportantMembership.com</a> and <a href="https://www.importantnotimportant.com/upgrade">lock in $30/year forever</a>, and we'll all be in a better place. You even get a free 30 day trial. Huzzah.</p>    <p>Here's a fun fact: 95% of people who joined are still Members. That's crazy. You will not regret it, and you even get stickers.</p>    <p>Members pay -- directly -- for our people, our software, our data, and when we can afford it -- which we really need to be able to afford more often -- marketing and advertising to get our work and the app in front of like 100 times more people.</p>    <p>You get bonus episodes from both of our podcasts, everything we make, like Life Finds A Way and The Science of Fiction, and all of it ad-free, and a place to track and share your actions with thousands of other people in What Can I Do? It's so great.</p>    <p>So that's it -- the price is going to basically double on January 1st, but you can lock in a Membership <a href="https://www.importantnotimportant.com/upgrade">right now</a> at $30/year, with a 30 day free trial.</p>    <p>Go to <a href="https://www.importantnotimportant.com/upgrade">ImportantMembership.com</a> right now, we take Apple Pay, it takes 10 seconds. Thank you.</p>]]></content:encoded>
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  <title>Pods Fight Poverty: What Really Happens When You Just Give People Money?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/pods_fight_poverty_what_really_happens_when_you_just_give_people_money</link>
  <description>Hey friends, I want to talk about something big. Change the actual world big, because the world won&#39;t unfuck itself, as we all know. We are joining podcasts across the planet for Pods Fight Poverty, a campaign directly supporting our good friends at Gi...</description>
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  <pubDate>Mon, 15 Dec 2025 07:00:00 +0000</pubDate>
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  <itunes:duration>5030</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<p> Hey friends, I want to talk about something big. Change the actual world big, because the world won't unfuck itself, as we all know.</p>    <p>We are joining podcasts across the planet for <b>Pods Fight Poverty</b>, a campaign directly supporting our good friends at <b>Give Directly</b>. Now, if you've been with us since <b>episode 116</b>, which feels like a thousand years ago, you'll remember when we asked one of the most deceptively simple, world altering questions ever.</p>    <p>Why is just giving people money the most effective way to help them change their lives and maybe even end global poverty altogether?</p>    <p>To crack that open I had <b>Caroline Teti </b>and <b>Michael Faye</b> on the show, two people who've spent years with <b>Give Directly</b>, knee deep in data and logistics and lived experience, my favorite combination of things, and guess what the answer turned out to be?</p>    <p>People are the experts on their own lives. You are. So why aren't they? Different people need different things on different days. So if you want them to get exactly what they need, you give them the resources to choose cash directly, and that's what <b>Give Directly</b> does.</p>    <p>No middlemen, no guessing, just trusting other humans with the dignity and agency we would expect and that they deserve. Yeah, wild idea. It works. It works better than almost anything else we've tried.</p>    <p>So here's the part where you come in. None of us can erase global poverty by ourselves. Again, that's our whole tagline. But literally, any one of us can lift one person out of poverty, today, right now. So for Pods Fight Poverty, if you can head to <a href="https://givedirectly.org/important">givedirectly.org/important</a> and chip in.</p>    <p>That's <a href="https://givedirectly.org/important">givedirectly.org/important</a>. And look to take it even further, my wife and I already personally contribute to Give Directly every year, every month actually, which is the best way to support a group like this, by the way.</p>    <p>And thousands of you all do too.<b> I'm gonna step it up and will personally match the next $5,000 in donations when you use our link, which again is </b><a href="https://givedirectly.org/important"><b>givedirectly.org/important</b></a>. So let's do it.</p>    <p>And to get you in the spirit, we're gonna revisit our conversation right now with Teti and Michael. It's funny, it's hopeful, it's deeply nerdy, and it'll remind you why this work matters every single day. Thanks as always for giving a shit.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">“The Biggest Bluff”</a> by Maria Konnikova</p></li>
<li><p><a href="https://www.amazon.com/Art-Reading-Minds-Understand-Influence-ebook/dp/B07P8H7D2T">“The Art of Reading Minds”</a> by Henrik Fexeus</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.givedirectly.org/">givedirectly.org</a></p></li>
<li><p><a href="https://www.linkedin.com/in/caroline-teti-26418627">linkedin.com/in/caroline-teti-26418627</a></p></li>
<li><p><a href="https://www.linkedin.com/in/michael-faye-6518893/">linkedin.com/in/michael-faye-6518893</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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  <title>Let&#39;s Talk About Menopause</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/let_s_talk_about_menopause</link>
  <description>What if talking about menopause out loud was as normal as talking about sports scores or school pickup? Imagine it in movie plots, in your group chat, at the clinic, and on the campaign trail because when we name what&#39;s happening in our bodies, three t...</description>
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  <pubDate>Mon, 01 Dec 2025 07:00:00 +0000</pubDate>
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  <itunes:episode>208</itunes:episode>
  <content:encoded><![CDATA[<p><b>What if talking about menopause out loud was as normal as talking about sports scores or school pickup? </b></p>    <p>Imagine it in movie plots, in your group chat, at the clinic, and on the campaign trail because when we name what's happening in our bodies, three things can follow: better care, better research, and better policy.</p>    <p>Normalizing the conversation around something that's gonna happen to half the population isn't oversharing. It's infrastructure. This is how we're gonna get appointments that move the needle for people. This is how we're gonna get workplace benefits that actually matter and research dollars that finally match the need, especially for those most impacted and least studied.</p>    <p><b>So what can I do to make menopause a public everyday conversation?</b></p>    <p>My guest today is <b>Jennifer Gerson</b>. </p>    <p>She's a journalist at <b>the 19th</b>, one of my favorite publications, and the author of their new menopause newsletter. Jennifer blends sharp reporting with practical scripts, and memes, how to talk to your doctor or your partner or your teen or someone in HR, and maybe your elected representatives too, because you know we love that.</p>    <p>So that this thing that's been so intensely private and understudied, on purpose, becomes public. And so progress compounds. This one can definitely change the conversation in your home and far, far beyond it.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780593622360">The Day The Crayons Made Friends </a>by Drew Daywalt</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Jennifer is listening to: the new <a href="https://music.apple.com/us/album/snocaps/1843397459">Snocaps album</a>, and all the <a href="https://music.apple.com/us/search?term=zombies%20soundtrack">Zombies soundtracks</a></p></li>
<li><p>Find a healthcare provider specializing in midlife women's health using resources at <a href="https://menopause.org/">The Menopause Society</a></p></li>
<li><p>Subscribe to Jennifer's <a href="https://19thnews.org/newsletters/menopause/">menopause newsletter </a>at the 19th</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>    <p><a href="https://the-most-important-question.captivate.fm/mill">Get Mill</a></p>    <p><a href="https://the-most-important-question.captivate.fm/beehiiv">Get beehiiv</a></p>]]></content:encoded>
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    <item>
  <title>The American Revolution&#39;s Unfinished Promise</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/the_american_revolution_s_unfinished_promise</link>
  <description>If the American Revolution was, as Ken Burns put it, the biggest event since the birth of Christ, then there&#39;s probably never been a better time to explore and drastically expand on why it happened, who was involved, and what it set us up for than righ...</description>
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  <pubDate>Mon, 24 Nov 2025 07:00:00 +0000</pubDate>
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  <itunes:duration>3576</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>207</itunes:episode>
  <content:encoded><![CDATA[<p>If the American Revolution was, as <b>Ken Burns</b> put it, the biggest event since the birth of Christ, then there's probably never been a better time to explore and drastically expand on why it happened, who was involved, and what it set us up for than right now.</p>    <p>My guest today again is <b>David Schmidt.</b></p>    <p>David is the producer and co-director, along with<b> Ken Burns and Sarah Botstein</b>, of <b>American Revolution</b>, a six-part, 12-hour series premiering on <b>PBS this November. </b></p>    <p>David is a childhood friend, but two decades after he and I played Nintendo in his basement, he began working with <b>Florentine Films </b>as a researcher and apprentice editor, beginning with <b>The Roosevelts</b> in 2014, where he also supervised the documentary's seven-episode script.</p>    <p>David's research on the <b>Vietnam War</b> in 2017 won him the <b>Jane Mercer Footage Researcher of the Year Award</b>, and he also worked closely on that project with writer <b>Geoffrey C. Ward </b>and helped coordinate post-production. With Burns, Schmidt also produced the two-part biography <b>Benjamin Franklin</b> in 2022 for PBS.</p>    <p>I can't wait for you to hear this discussion. I think it pairs really nicely with our conversation with <b>Clint Smith</b> and can't wait for you to see this piece.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781324105978">This Here Is Love</a> by <b>Princess Joy L. Perry</b></p></li>
<li><p><a href="https://bookshop.org/a/8952/9781250808240">The Sellout</a> by <b>Paul Beatty</b></p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Watch the 12-part series, The American Revolution, on PBS https://www.pbs.org/kenburns/the-american-revolution</p></li>
<li><p>Read The American Revolution book by Ken Burns and Geoffrey C. Ward https://bookshop.org/a/8952/9780525658672</p></li>
<li><p>David is listening to: <a href="https://music.apple.com/us/album/american-revolution-a-film-by-ken-burns-sarah/1840426791">The American Revolution playlist</a>, <a href="https://music.apple.com/us/song/hammond-song/357957247">Hammond Song</a> by The Roches, and <a href="https://music.apple.com/us/album/the-shape-of-water-original-motion-picture-soundtrack/1440898752">The Shape of Water soundtrack</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>    <p><a href="https://the-most-important-question.captivate.fm/mill">Get Mill</a></p>]]></content:encoded>
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  <title>History vs Nostalgia</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/history_vs_nostalgia</link>
  <description>I&#39;ve recorded hundreds of conversations with incredible people working on the front lines of the future. People who&#39;ve asked the most important question: what can I do? Who found their answer and followed it. But for today&#39;s conversation, we&#39;re going b...</description>
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  <pubDate>Mon, 17 Nov 2025 07:00:00 +0000</pubDate>
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  <itunes:duration>3793</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>206</itunes:episode>
  <content:encoded><![CDATA[<p>I've recorded hundreds of conversations with incredible people working on the front lines of the future. People who've asked the most important question: what can I do? Who found their answer and followed it.</p>    <p>But for today's conversation, we're going back to the front lines of the past because the past can tell us a whole hell of a lot about today and how tomorrow might go.</p>    <p>But only if we tell the full story of how we got here, about who got us here, about how my great-great-grandparents got here. And how my grandma got here fleeing the Nazis, and how millions of Africans were forcibly brought here, over 35,000 trips across the middle passage over almost 300 years.</p>    <p><b>The full story of the choices we made then, which was not so long ago, and continue to make now about wars and heritage and bondage and family and land and more.</b></p>    <p>And how, if we can break from the stories we've been told and continue to tell ourselves to choose history over nostalgia, to choose facts over memory and infinite disinformation on demand, we can make different choices.</p>    <p>My guest today is <b>Clint Smith</b>. Clint is the number one<b> New York Times bestselling author</b> of <b>How the Word Is Passed: A Reckoning With the History of Slavery Across America</b>, he's the winner of the <b>National Book Critic Circle Award</b> for nonfiction, the <b>Hillman Prize</b> for book journalism, the <b>Stowe Prize,</b> the <b>Dayton Literary Peace Prize</b>, and was selected by the New York Times as one of the<b> 10 best books of 2021.</b></p>    <p>And now in 2025, the<b> Young Reader's Edition</b> has just come out and it is wonderful. Clint is also the author two books of poetry, the<b> New York Times bestselling collection Above Ground</b>, as well as <b>Counting Dissen</b>t. Both poetry collections were winners of the <b>Literary Award for Best Poetry Book from the Black Caucus of the American Library Association</b>, and both were finalists for<b> NAACP Image Awards.</b></p>    <p>Clint is a staff writer at<b> The Atlantic</b> and he has received fellowships for the <b>Andrew W. Mellon Foundation, New America, the Emerson Collective, the Art for Justice Fund, Cave Canum,</b> and <b>the National Science Foundation</b>. His essays, poems, and scholarly writing have been published in <b>The New Yorker, New York Times Magazine, the New Republic, Poetry Magazine, the Paris Review, the Harvard Educational Review</b>, and elsewhere. Clint is a former<b> National Poetry Slam Champion</b>, and the recipient of the <b>Jerome Jay Shestack Prize from the American Poetry Review.</b></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780316492928">How The Word Is Passed </a>by Clint Smith</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780316578509">How The Word Is Passed Young Readers Edition </a>by Clint Smith, Adapted by Sonja Cherry-Paul</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.theatlantic.com/magazine/archive/2022/12/holocaust-remembrance-lessons-america/671893/">How Germany Remembers the Holocaust (The Atlantic)</a></p></li>
<li><p><a href="https://www.theatlantic.com/magazine/archive/2022/12/holocaust-remembrance-lessons-america/671893/">Monuments to the Unthinkable (The Atlantic)</a></p></li>
<li><p><a href="https://www.theatlantic.com/magazine/archive/2025/11/colonial-williamsburg-historical-accuracy/684330/">What Is Colonial Williamsburg For? (The Atlantic)</a></p></li>
<li><p>Watch Clint's <a href="https://www.youtube.com/playlist?list=PL8dPuuaLjXtNYJO8JWpXO2JP0ezgxsrJJ">Crash Course on Black American History on YouTube</a></p></li>
<li><p>Read Clint's poetry in <a href="https://bookshop.org/a/8952/9780316543033">Above Ground</a> and <a href="https://bookshop.org/a/8952/9781938912658">Counting Descent</a></p></li>
<li><p>Clint is listening to: <a href="https://music.apple.com/ca/album/say-something-single/1445153586">Say Something</a> by Karen Harding, and <a href="https://music.apple.com/us/artist/craig-david/772093">Craig David</a></p></li>
<li><p>Keep up with Clint's work https://www.clintsmithiii.com/</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/beehiiv">Get beehiiv</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39db-a584-7591-8f24-23ca8f8f395d.vtt" type="text/vtt" />
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  <title>Running for Water (Because Shutoffs Are Immoral)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/running_for_water_because_shutoffs_are_immoral</link>
  <description>Chronically parched is not something anyone in this country or anywhere should ever have to feel, but here we are. So how are towns and states making clean water more affordable, reliable, and less controversial? &#39;cause remember, it&#39;s fucking water. Lo...</description>
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  <pubDate>Mon, 03 Nov 2025 21:00:00 +0000</pubDate>
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  <itunes:duration>3655</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>205</itunes:episode>
  <content:encoded><![CDATA[<p><b>Chronically parched is not something anyone in this country or anywhere should ever have to feel, but here we are. </b></p>    <p>So how are towns and states making clean water more affordable, reliable, and less controversial? 'cause remember, it's fucking water.</p>    <p>Look, you might feel like you're giving it all you got but when you look around things are a little dark out there. So you, our listeners and readers and viewers and users, whatever, across the world, want and demand more examples of fight and progress you can see and touch and feel, taste, and in these conversations, in this special series, in our partnership with our best friends that <b>Run For Something</b>, we're gonna do that.</p>    <p>Each of these episodes features two guests both sourced from the <b>Run For Something</b> pipeline and graduating classes. First, I'll introduce one young elected official at the state or local level who has actually made real measurable progress on an issue facing more Americans than ever before, something that you'll notice.</p>    <p>And then in the same episode, I'll introduce a bright-eyed candidate who's currently running for a state legislature for mayor, for city council, or for school board, who is similarly hellbent on attacking the same issue in their own hometown or their state. And for all you know, one of these could be in yours or near yours, or just have lessons that apply to yours.</p>    <p><b>Today our topic: drinking water. You'd think it wouldn't be complicated or controversial, but remember folks, bad guys are real.</b></p>    <p>Introducing our incumbent, <b>State Rep Laurie Pohutsky</b> is a Michigan born millennial microbiologist serving her fourth term in the <b>Michigan House of Representatives</b> where she serves on the <b>Oversight Committee </b>and is the <b>Chair of the Progressive Women's Coalition</b>.</p>    <p>Laurie sponsored legislation that became <b>Michigan's Clean Energy and Jobs Act of 2023</b>. She's the co-sponsor of legislation to make polluters pay, which is always great, and to amend<b> Michigan's Natural Resources and Environmental Protection Act</b>, which focuses on environmental cleanup standards and procedures, which would be stellar since, as you know, the EPA has, basically been abolished.</p>    <p>Our candidate, Denzel McCampbell is a fine, young community advocate and native Detroiter, living and running for <b>Detroit City Council District Seven</b>. Denzel was born and raised in the east side and is a graduate of <b>Michigan State University.</b> He is dedicated to public service, to fighting day in and day out to increase access to democracy and representation for marginalized groups. He believes the Detroit city government should be a responsive government that uses its resources to ensure that every neighborhood is well resourced and that every resident is able to have the fundamentals.</p>    <p>Two amazing humans fighting for water, and fighting for everything else. Let's find out what it means for their hometowns, for Michigan, and for yours.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781668054628">Lawless</a> by <b>Leah Litman</b></p></li>
<li><p><a href="https://bookshop.org/a/8952/9781501745614">Whose Detroit?</a> by <b>Heather Ann Thompson</b></p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Playlists: <a href="https://music.apple.com/us/album/everybody-scream-chamber-version/1848982417">Everybody Scream</a> by Florence + the Machine and <a href="https://music.apple.com/us/playlist/afro-house-2025/pl.76d32f712e4a4bd28b15b6622b939553">Afro House 2025</a></p></li>
<li><p>Keep up with Laurie's work at <a href="https://www.lauriepohutskyformichigan.com/">lauriepohutskyformichigan.com</a></p></li>
<li><p>Support Denzel's campaign at <a href="https://denzelfordetroit.com/">denzelfordetroit.com</a></p></li>
<li><p>Support other young progressives at <a href="https://runforsomething.net/">runforsomething.net</a> or find a local office where you can run yourself at <a href="https://wherecanirun.org/">https://wherecanirun.org/</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>    <p><a href="https://the-most-important-question.captivate.fm/beehiiv">Get beehiiv</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
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    <item>
  <title>Running for School Meals (Because Learning Requires Eating)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/running_for_school_meals_because_learning_requires_eating</link>
  <description>I think we can all agree that kids shouldn&#39;t go hungry ever really, but especially at school. You might feel right now like you are giving it everything you got, but when you look around, things feel kind of dark out there. So you, our listeners and re...</description>
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  <pubDate>Fri, 31 Oct 2025 18:00:00 +0000</pubDate>
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  <itunes:duration>4066</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>204</itunes:episode>
  <content:encoded><![CDATA[<p><b>I think we can all agree that kids shouldn't go hungry ever really, but especially at school. </b></p>    <p>You might feel right now like you are giving it everything you got, but when you look around, things feel kind of dark out there. So you, our listeners and readers and viewers across the country and across the world want, demand, need more examples of fight and real progress you can actually see and touch and feel and taste. And in these conversations, in partnership with our best friends at <b>Run For Something</b>, we're giving you exactly that. Each of these episodes features two guests both sourced from the <b>Run For Something</b> pipeline and graduating classes.</p>    <p>They are the next generation of American leaders. First, I'll introduce one young elected official at the state or local level who's made real measurable progress on an issue facing more Americans than ever before, like food, and then in the same episode, I'll introduce a bright-eyed candidate currently running for state legislature, mayor, city council, or like today's guest, school board, who's similarly hellbent on attacking the same issue in their own hometown or state.</p>    <p>And it matters because for all you know, it could be yours next.</p>    <p><b>So first up again, today, our topic: school lunches. </b></p>    <p>School breakfasts, after school meals for students and teachers and parents and caregivers and whoever needs it. Because without food teachers can't work. None of us can learn.</p>    <p>Our incumbent, <b>Jessica Spillers</b> is a mom, a social worker, and an advocate with 12 years of experience in community mental health, the criminal justice system, and the government sector. She currently serves on the <b>school board in Manchester, New Hampshire</b>, and was named the <b>New Hampshire Young Democrat of the Year</b> in May, 2024. Jessica recently announced enough is enough and decided to run for <b>Mayor of Manchester</b>. </p>    <p>Our candidate, <b>Talia Rodriguez</b> is running for the<b> Buffalo Board of Education West District</b> to be the <b>first Latina on the board.</b> She's a mom, a nonprofit development professional, and community advocate. She holds a law degree from the <b>University of Buffalo</b> and a <b>Master's in Public Policy.</b> She has extensive experience advancing educational equity, food justice, and bilingual programs. Talia is committed to uplifting diverse families, supporting student-centered policies and creating safe inclusive schools that meet the needs of all children.</p>    <p>I'm so excited to introduce you to these two amazing humans who are fighting for kids to have food. Let's find out what it means for their hometowns and for yours.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781442402980">Creepy Pair of Underwear!</a> by <b>Aaron Reynolds</b></p></li>
<li><p>The Bible and<a href="https://bookshop.org/a/8952/9780939010271"> The Complete Poems of Anna Akhmatova</a></p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Support Jessica's campaign for Manchester Mayor at <a href="https://www.spillersformayor.com/">spillersformayor.com</a></p></li>
<li><p>Support Talia's campaign for Buffalo School Board West District at <a href="https://www.talia4bps.com/">talia4bps.com</a></p></li>
<li><p>Support other young progressives at <a href="https://runforsomething.net/">runforsomething.net</a> or find a local office where you can run yourself at <a href="https://wherecanirun.org/">https://wherecanirun.org/</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>    <p><a href="https://the-most-important-question.captivate.fm/readwise">Get Readwise</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
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    <item>
  <title>Running for Gun Control (In The Only Nation Where This Regularly Happens)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/running_for_gun_control_in_the_only_nation_where_this_regularly_happens</link>
  <description>Maybe you feel like you&#39;re already giving it all you&#39;ve got. You look around, and things are tough out there. You, our listeners and readers and viewers and users across the country and across the world, you&#39;re demanding more examples of fight and prog...</description>
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  <pubDate>Thu, 30 Oct 2025 17:00:00 +0000</pubDate>
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  <itunes:duration>3880</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>203</itunes:episode>
  <content:encoded><![CDATA[<p>Maybe you feel like you're already giving it all you've got. You look around, and things are tough out there. You, our listeners and readers and viewers and users across the country and across the world, you're demanding more examples of fight and progress you can actually see and touch and feel, and in these conversations, in this series, in partnership with our very best friends at <b>Run For Something,</b> we're gonna give you exactly what you asked for.</p>    <p>Each of these episodes features two guests, both sourced from the Run For Something pipeline and graduating classes, the next generation of leaders. In each episode, first, I'll introduce one young elected official at the state or local level who's made real measurable progress on an issue facing more Americans than ever before.</p>    <p>And then in the same episode, I'll introduce a bright-eyed candidate currently running for a state legislature or Senate, governor, mayor, city council, or school board, who is similarly hellbent on attacking the same issue in their own hometown or state.</p>    <p><b>First up today, our topic: gun control. </b></p>    <p>As <b>The Onion </b>posts once a month, there's no way to prevent this, says the only nation where this regularly happens. But there are ways to prevent it.</p>    <p>Not just school shootings or homicides or suicides or even accidental shootings in the home when a gun and ammo aren't stored safely or even fucking stored at all. We just need people in office who aren't cowards because we know what works.</p>    <p>Our incumbent is <b>Missouri State legislator, Ray Reed,</b> endorsed by Run For Something in 2024. Ray was just in the news for a bold sit-in protest, refusing to leave the floor of the Missouri house for over a hundred hours after Republicans there attempted to convene a special session and push through redrawn legislative maps at the behest of Donald Trump.</p>    <p>Ray is a St. Louis native, and he brings a wealth of experience in Missouri politics, having collaborated with notable democratic leaders like former Governor Jay Nixon and Senator Claire McCaskill.</p>    <p>Next I'll talk to our candidate, <b>Jazz Hampton</b>. Jazz is running for <b>Mayor of Minneapolis</b> because he loves the city. It's not just where he lives. It is who he is. He is not only a lifelong Twin Cities resident, and a husband there, he's the father of three Minneapolis public school students. He has been an attorney there, an educator there, and a social justice entrepreneur.</p>    <p>He has freed the wrongfully convicted. He has worked on advanced, affordable housing, protected civil rights, and created safer communities. Now he's ready to bring fresh leadership and unite Minneapolis after a hell of a decade.</p>    <p>Two amazing humans fighting for gun control in very different places, in the only nation where this regularly happens. Let's find out what it means for their hometowns and yours.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781668211656">107 Days</a> by <b>Kamala Harris</b></p></li>
<li><p><a href="https://bookshop.org/a/8952/9780358567097">Die With Zero</a> by<b> Bill Perkins</b></p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Music recs: <a href="https://music.apple.com/us/playlist/jason-aldean-essentials/pl.2d0b1b4f70524eb797f07d470ddbd482">Jason Aldean </a>and <a href="https://music.apple.com/us/album/star-line/1832783290">Star Line by Chance The Rapper</a></p></li>
<li><p>Follow and support Ray Reed's work <a href="https://www.instagram.com/rayreedmo/?hl=en">@rayreedmo</a></p></li>
<li><p>Support Jazz's campaign at <a href="https://www.jazzformayor.com/">jazzformayor.com</a></p></li>
<li><p>Support other young progressives at <a href="https://runforsomething.net/">runforsomething.net</a> or find a local office where you can run yourself at <a href="https://wherecanirun.org/">https://wherecanirun.org/</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>    <p><a href="https://the-most-important-question.captivate.fm/mill">Get Mill</a></p>]]></content:encoded>
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    <item>
  <title>Running for Transit (Because Your Commute Doesn&#39;t Have to Suck)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/running_for_transit_because_your_commute_doesn_t_have_to_suck</link>
  <description>Things are a little tough out there. So you, want, no need, more examples of fight and progress you can actually see and touch and feel. And in these series of conversations, in partnership with our best friends at Run for Something, we are giving you ...</description>
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  <pubDate>Fri, 24 Oct 2025 07:00:00 +0000</pubDate>
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  <itunes:duration>4104</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>202</itunes:episode>
  <content:encoded><![CDATA[<p>Things are a little tough out there. So you, want, no need, more examples of fight and progress you can actually see and touch and feel. And in these series of conversations, in partnership with our best friends at <b>Run for Something, </b>we are giving you exactly what you asked for.</p>    <p>Each episode features two guests, both sourced from the<b> Run for Something</b> pipeline and graduating classes, the next generation of American leaders. First, I'll introduce one young elected official at the state or local level who's made real, measurable progress on an issue facing more Americans than ever before.</p>    <p>And then in the same conversation I'll introduce a bright-eyed candidate currently running for a state legislature, mayor, city council, or school board, who's similarly hell bent on attacking the very same issue in their own hometown or state.</p>    <p>And for all you know, it could be yours. Or yours next, because you and I will find out together what they're working on and why, where they've made progress, where they've struggled, and <b>how their exact tactics and strategies can be transferred to other schools, towns, cities, and states across the country.</b></p>    <p><b>First up today our topic: transit. </b>We need way more of it. We used to have more of it. We need it to be more reliable, and we need it to be more affordable.</p>    <p>Our incumbent, <b>New York State Senator Andrew Gounardes</b> was born and raised in <b>Bay Ridge, Brooklyn</b>. Following Superstorm Sandy Andrew co-founded <b>Bay Ridge Cares</b>, an organization that prepared 25,000 hot meals for victims after the storm, and as a member of the <b>Rider's Alliance</b>, he organized and formed the<b> Concerned R-Train Riders</b> to fight for better service and demand handicapped accessible subway stations in South Brooklyn. Andrew also worked with<b> Bay Ridge Advocates for Keeping Everyone Safe or BRAKES</b> and successfully pressured lawmakers to allow speed cameras in school zones, a fight he continues to wage all the way to Albany. </p>    <p>Our candidate, <b>Miranda Schubert </b>is a candidate for<b> Tucson City Council, Ward 6</b>. Miranda works full-time as an operations manager, on-air DJ, producer, and youth broadcasting camp counselor at <b>KXCI Community Radio</b>. She serves on <b>two City of Tucson Commissions</b>, is the<b> founder of Tucson for Everyone</b>, a local housing and transit advocacy group, and helped form the transit for all coalition there.</p>    <p>So you've got two amazing humans here fighting for more, more affordable, and safer transit, for more of our neighbors.</p>    <p>Let's go find out what it means for their hometowns and yours.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780394720241">The Power Broker</a> and <a href="https://bookshop.org/a/8952/9780375713255">The Passage of Power</a> by <b>Robert A. Caro</b></p></li>
<li><p><a href="https://bookshop.org/a/8952/9780593242728">Saving Time </a>by <b>Jenny Odell</b></p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Music recs: <a href="https://open.spotify.com/playlist/37i9dQZF1E4CWDuYF7GiUo">Bad Bunny Radio</a> and <a href="https://kxci.org/2025/08/tucson-250/">Tucson 250+ Playlist</a></p></li>
<li><p>Read the New Yorker article about Families for Safe Streets https://www.newyorker.com/news/our-local-correspondents/when-cars-kill-pedestrians</p></li>
<li><p>Follow Sen. Gounardes on Twitter or Instagram @agounardes</p></li>
<li><p>Support Miranda's campaign at <a href="https://www.mirandaforward6.com/">mirandaforwardsix.com</a></p></li>
<li><p>Support other young progressives at <a href="https://runforsomething.net/">runforsomething.net</a> or find a local office where you can run youself at <a href="https://wherecanirun.org/">https://wherecanirun.org/</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39de-3d43-7786-983a-36fba6ffe66c.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f04ec0d-a8fa-421b-8072-367ba98108b6/podcast_import_artwork_20260329-2-beij9g.jpg?t=1774790624" />
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    <item>
  <title>Running for Housing (Because Someone Has To)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/running_for_housing_because_someone_has_to</link>
  <description>In a moment when the news out of Washington can seem untenably rough, when the gerontocracy that got us here won&#39;t give up their hold on power, when billionaires own every single media channel, when everything from housing to childcare to elderly care ...</description>
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  <pubDate>Mon, 20 Oct 2025 07:00:00 +0000</pubDate>
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  <itunes:duration>3969</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>201</itunes:episode>
  <content:encoded><![CDATA[<p>In a moment when the news out of Washington can seem untenably rough, when the gerontocracy that got us here won't give up their hold on power, when billionaires own every single media channel, when everything from housing to childcare to elderly care and healthcare have been made unaffordable, if accessible at all, and the question, what can I do? Can feel more fruitless than ever, <b>I come bearing good news.</b> </p>    <p>Look to the young people. Look to our school boards, our cities, and in many cases to our states, our country remains a promise unfulfilled on purpose.</p>    <p>You need more examples of fight and progress you can actually see and touch and feel and beginning today in partnership with our best friends at <b>Run For Something</b> we are doing just that.</p>    <p><b>Each episode of this new series will feature two guests, both sourced from the Run for Something pipeline and graduating classes, the next generation of American leaders. </b></p>    <p>First, I'll introduce one young elected official at the state or local level who's made real measurable progress on an issue facing more Americans than ever before.</p>    <p>And then in the same conversation I'll introduce a bright-eyed candidate currently running for something like a state legislature, mayor, city council, or school board, who's similarly hellbent on attacking this same issue in their hometown or state. And for all you know, it could be yours. We'll find out together what they're working on and why.</p>    <p><b>So first up today, our topic: more and more affordable homes for more of our neighbors.</b> </p>    <p>It’s a big one. It’s a complicated one. There are a million ways for us to chip away at being short 4 million affordable homes and good news, again, even if it doesn’t seem that way, there are a million incredible humans already doing the work in towns and states across the country. And I’m going to introduce you to two of them today.</p>    <p>The first is our incumbent. <b>Willie Burnley Jr.</b> is a Run For Something alum who currently sits on the <b>Somerville, Massachusetts City Council</b> and because he is an overachiever, he is actually also running for<b> Mayor of Somerville</b>. Willie has firsthand experience with displacement, and he’s a fierce advocate for tenant rights and affordable housing initiatives, and he has made some real progress in Somerville.</p>    <p>Next I’ll talk to our candidate. <b>Kelsea Bond</b> is a renter, community organizer, and union member running for <b>Atlanta City Council.</b> They’ve organized for everyone from Nabisco workers to Delta ramp workers, and they’re running on a platform to expand inclusionary zoning, abolish parking minimums, and among other stuff, to create an <b>Office of the Tenant Advocate.</b></p>    <p>Two amazing humans fighting more and more affordable homes for more of their neighbors, for our neighbors. Let’s find out what it means for their hometowns and for yours.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781101972670">Winners Take All</a> by Anand Giridharadas <a href="https://bookshop.org/a/8952/9781101972670">https://bookshop.org/a/8952/9781101972670</a></p></li>
<li><p><a href="https://bookshop.org/a/8952/9780520387645">Red Hot City</a> by Daniel Immergluck <a href="https://bookshop.org/a/8952/9780520387645">https://bookshop.org/a/8952/9780520387645</a></p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Get involved with Willie's campaign at <a href="https://www.willieforsomerville.com/">https://www.willieforsomerville.com/</a></p></li>
<li><p>Get involved with Kelsea's campaign at <a href="https://kelseabond.com/">https://kelseabond.com/</a></p></li>
<li><p>Support other young progressives at <a href="https://runforsomething.net/">https://runforsomething.net/</a> or find a local office you can run for yourself at <a href="https://wherecanirun.org/">https://wherecanirun.org/</a></p></li>
<li><p>New York Times articles about Community Land Trusts <a href="https://www.nytimes.com/2023/07/08/realestate/community-land-trusts-gentrification.html">https://www.nytimes.com/2023/07/08/realestate/community-land-trusts-gentrification.html</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/mill">Get Mill</a></p>    <p><a href="https://the-most-important-question.captivate.fm/reader">Get Reader</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39df-1e46-7e7c-9b1f-c65026c8166e.vtt" type="text/vtt" />
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  <title>(Re)Introducing The Science of Fiction</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/re_introducing_the_science_of_fiction</link>
  <description>This week we&#39;re rerunning our 2024 episode with Maddie Stone, writer of The Science of Fiction blog, to celebrate the fact that Maddie has joined our team and The Science of Fiction now lives at Important, Not Important. The Science of Fiction explores...</description>
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  <pubDate>Mon, 06 Oct 2025 17:00:00 +0000</pubDate>
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  <itunes:duration>4738</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>This week we're rerunning our 2024 episode with <b>Maddie Stone</b>, writer of <b>The Science of Fiction </b>blog, to celebrate the fact that Maddie has joined our team and <b>The Science of Fiction</b> now lives at <b>Important, Not Important. </b></p>    <p>The Science of Fiction explores the real-world science behind fictional monsters and alien planets, and stuff like that.</p>    <p>Quinn and Maddie get into the reasons why<b> The Science of Fiction </b>was a perfect fit for <b>Important, Not Important</b>, and then we get into their conversation from last year.</p>    <p><b>More on Maddie:</b></p>    <p>Maddie is a prolific science journalist. She is a doctor of earth and environmental sciences. She's the former science editor of the technology website <b>Gizmodo</b>, and the<b> founding editor of Earther,</b> Gizmodo's climate-focused vertical.</p>    <p>Maddie has edited articles for <b>The Verge, Polygon, and Grist</b>, and her original and award winning journalism has appeared in <b>National Geographic, The Washington Post, The Atlantic, The Guardian, Grist, Vice, MIT Technology Room, Technology Review, and Drilled,</b> and many other outlets we love and link to basically every day.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780316536752">Not The End of The World </a>by Hannah Ritchie</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781108837651">The Right to Repair </a>by Aaron Perzanowski</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Subscribe to<a href="https://www.sciof.fi/"> </a><a href="https://www.importantnotimportant.com/t/The%20Science%20of%20Fiction">The Science of Fiction</a></p></li>
<li><p>Keep up with <a href="https://maddiestonewriting.com/">Maddie's writing</a>, including her recent story <a href="https://grist.org/accountability/microsoft-employees-spent-years-fighting-the-tech-giants-oil-ties-now-theyre-speaking-out/">holding Microsoft accountable </a>to their sustainability pledges</p></li>
<li><p>Check out the <a href="https://www.theclimaterealitycheck.com/">Climate Reality Check</a> report from Good Energy</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e0-bf93-7741-a327-35773e60b4a1.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/50040f30-f2a3-4349-8a8d-d48ee39604c8/podcast_import_artwork_20260329-2-jz42qn.jpg?t=1774790626" />
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  <title>The Answer is Always Run for Something</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/the_answer_is_always_run_for_something</link>
  <description>Turns out it&#39;s our 200th episode. It has been a journey. The show is now called The Most Important Question, and I can&#39;t think of a better answer than just fucking run for something. What can I do about anything? Run for something. And so obviously the...</description>
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  <pubDate>Mon, 18 Aug 2025 07:00:00 +0000</pubDate>
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  <itunes:duration>2853</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>200</itunes:episode>
  <content:encoded><![CDATA[<p>Turns out it's our 200th episode. It has been a journey.</p>    <p>The show is now called The Most Important Question, and I can't think of a better answer than just fucking run for something. What can I do about anything? Run for something.</p>    <p>And so obviously the best guest to answer that question, is returning guest, <b>Amanda Litman</b>.</p>    <p>If you are new here, she is the co-founder and president of <b>Run For Something,</b> which recruits and supports young, diverse progressives running for down-ballot office, state and local. Since launching in <b>2017</b>, a hundred years ago, <b>Run For Something</b> has elected more than 1<b>500 leaders across nearly 50 states,</b> mostly women and people of color.</p>    <p>She's also the <b>president of Run for Something Civics</b>, a 501C3 that works to end the gerontocracy. Shortly after launching Run for Something, Amanda wrote a book called <b>Run for Something: A Real Talk Guide to Fixing the System Yourself, </b>and she just published her second book called <b>When We Are In Charge: The Next Generation's Guide to Leadership.</b> It's wonderful.</p>    <p>It's hugely instructive whether you are young or old and very brittle like me. It doesn't pull any punches at all because it's by Amanda. Anyone in any profession, in the year of our Lord 2025, whether this is the last year or not, will get something out of it, whether you are a leader or not yet.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781638931928">When We're In Charge</a> by Amanda Litman</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Run, donate, or volunteer for democracy https://runforsomething.net/</p></li>
<li><p>Subscribe to Run for Something's feel good updates https://rfsfeelgoodupdates.substack.com/</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/mill">Get Mill</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39de-68bf-7a87-af6a-a57a0363e987.vtt" type="text/vtt" />
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    <item>
  <title>Making Your Climate Dollars Count When Government Won&#39;t</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/making_your_climate_dollars_count_when_government_won_t</link>
  <description>Congress just jammed the brakes on America&#39;s clean energy boom, however short-lived it may have been. The One Big Beautiful Bill Act was signed into law after a lot of debate in the House and the Senate and in public. It will wipe out most of the wind,...</description>
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  <pubDate>Mon, 21 Jul 2025 07:00:00 +0000</pubDate>
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  <itunes:duration>3232</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>199</itunes:episode>
  <content:encoded><![CDATA[<p><b>Congress just jammed the brakes on America's clean energy boom, however short-lived it may have been. </b></p>    <p>The One Big Beautiful Bill Act was signed into law after a lot of debate in the House and the Senate and in public. It will wipe out most of the wind, solar, and EV tax credits. It's directing agencies to unwind renewable energy support, much less the mass electrification we need to do. These are changes the industry warns could kill new projects and spike electricity costs for homeowners and renters, and everyone.</p>    <p><b>So what can I do to keep climate progress moving when federal policy just banged right into reverse?</b></p>    <p>My guest today is <b>Dr. Daniel Stein</b>. He's the founder of <b>Giving Green</b>.</p>    <p>Dan's team pours over mountains of evidence to steer every donated dollar toward the highest impact climate solutions. Exactly the kind of agile systemic work we'll need now that this brief shining window of federal support just got gutted.</p>    <p>Stick around to learn how your strategic giving can still bend the carbon curve and how you can start actually multiplying your own impact today.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781982160074">We Are Eating The Earth</a> by Michael Grunwald</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul><li><p>Find high-impact, strategic climate solutions to fund at Giving Green https://www.givinggreen.earth/</p></li></ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/mill">Get Mill</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39df-67a7-758a-b87a-585622edc3f7.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bcd6c0c4-f617-44a5-bcaa-0716f8a5e342/podcast_import_artwork_20260329-2-lr9z2s.jpg?t=1774790627" />
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    <item>
  <title>When Foreign Aid Gets Zeroed Out Overnight</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/when_foreign_aid_gets_zeroed_out_overnight</link>
  <description>Imagine waking up to discover that the United States has just pulled $35 billion out of foreign aid overnight, and that hundreds of HIV clinics, and child malnutrition programs, and poverty graduation trials will shut their doors within days and weeks....</description>
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  <pubDate>Mon, 23 Jun 2025 07:00:00 +0000</pubDate>
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  <itunes:duration>3768</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>198</itunes:episode>
  <content:encoded><![CDATA[<p>Imagine waking up to discover that the United States has just pulled $35 billion out of foreign aid overnight, and that hundreds of HIV clinics, and child malnutrition programs, and poverty graduation trials will shut their doors within days and weeks.</p>    <p>Now imagine there's a rapid response team quietly sifting through every single grant, ranking them by lives saved per dollar and building lifeboat bridge grants before the lights go out.</p>    <p>That team exists. It's called <b>Project Resource Optimization</b> (<b>PRO</b>), and it's turning a disaster into a crash course in faster, smarter, truly lifesaving philanthropy.</p>    <p><b>So what can you do to keep the most effective aid on the planet from flatlining? </b></p>    <p>My guest today is <b>Rob Rosenbaum</b>, one of the <b>co-leads of PRO</b>.</p>    <p>Stick with us to learn how emergency triage, ruthless transparency on both sides of the market and a few well-placed dollars can keep millions of people from falling off a fiscal cliff and how you can help build the lifeboats.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul><li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li></ul>    <p><b>Links:</b></p>   <ul><li><p>Get money to lifesaving projects at https://proimpact.tools/</p></li></ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>    <p><a href="https://the-most-important-question.captivate.fm/mill">Get Mill</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e0-d2c7-7cb8-a619-94a3322206cb.vtt" type="text/vtt" />
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  <title>Taking Care of Business (Sustainably)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/taking_care_of_business_sustainably</link>
  <description>Toilet paper. You use it. I use it. Sometimes, even my children use it. The point is, toilet paper is everywhere. Almost everyone needs it, and so much of it still comes from actual forests, and yet 2 billion people don&#39;t have access to even basic sani...</description>
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  <pubDate>Mon, 16 Jun 2025 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c3-cd4c-765b-bd1e-102d09248226/019d39c3-cef8-7fee-bfd1-dbaa19444ce6.mp3" type="audio/mpeg" length="59578322" />
  <itunes:duration>3723</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>197</itunes:episode>
  <content:encoded><![CDATA[<p>Toilet paper. You use it. I use it. Sometimes, even my children use it. The point is, toilet paper is everywhere.</p>    <p>Almost everyone needs it, and so much of it still comes from actual forests, and yet <b>2 billion people </b>don't have access to even basic sanitation, much less readily available and recycled toilet paper. That's about <b>40% of the global population</b>.</p>    <p><b>289,000</b> children under five die every year from diarrheal diseases caused by poor water and sanitation. That's almost <b>800 children per day</b>, <b>or one child every two minutes.</b> That's also completely fucking unacceptable.</p>    <p><b>So what can I do about toilet paper and sanitation, and can I do them at the same time? </b></p>    <p>My guest today is <b>Bernie Wiley</b>. Bernie's the <b>Sustainability Director </b>at <b>Who Gives a Crap</b> and, oh boy, do I love this company.</p>    <p><b>Who Gives A Crap</b> makes toilet paper and paper towels and poop bags and more out of recycled paper and bamboo. And they give <b>50% of their profits</b> to help build toilets and improve sanitation in the developing world.</p>    <p>And because of Bernie's relentless focus, they consider every step of the supply chain along the way from water use to power use, all the way to last-mile delivery.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p>The <a href="https://bookshop.org/a/8952/9780142411735">Ranger's Apprentice Collection </a>by John Flanagan</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781603587969">Doughnut Economics</a> by Kate Raworth</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul><li><p>Buy sustainable toilet paper, paper towels, tissues, and garbage bags from Who Gives A Crap for your home, your office, your school, everywhere! https://au.whogivesacrap.org/</p></li></ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e0-ed35-7e2a-8486-2ac935fa19c3.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/09ae88ce-9dfa-4c9b-9dc5-34542dc9fbd7/podcast_import_artwork_20260329-2-a6n7kg.jpg?t=1774790630" />
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  <title>We Live In A World of Trees</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/we_live_in_a_world_of_trees</link>
  <description>You&#39;ve heard people say it. It shouldn&#39;t have been called Earth. It should have been called Ocean, but it is simultaneously a planet of trees. As Richard Powers put it in The Overstory: We live in a world of trees. Once something like 6 trillion trees,...</description>
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  <pubDate>Mon, 09 Jun 2025 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c3-d71f-7dc6-9772-7f96bccbcc62/019d39c3-d856-75e1-b996-f7c1f8916089.mp3" type="audio/mpeg" length="51233752" />
  <itunes:duration>3202</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>196</itunes:episode>
  <content:encoded><![CDATA[<p><b>You've heard people say it. It shouldn't have been called Earth. It should have been called Ocean, but it is simultaneously a planet of trees</b>.</p>    <p>As<b> Richard Powers </b>put it in <b>The Overstory</b>: We live in a world of trees. Once something like 6 trillion trees, and humanity are the late arrivals. So how do we reconnect with trees to stop using them for toilet paper?</p>    <p><b>How do we learn more about why they're suffering and in some unexpected places surviving to know them, to care for them, and maybe even know ourselves a little bit better along the way?</b></p>    <p>My guest today is <b>Marguerite Holloway</b>.</p>    <p>Marguerite is the author of the wonderful new book <b>Take To The Trees: A Story of Hope, Science, and Self-Discovery in America's Imperiled Forests. </b>Marguerite is a professor at <b>Columbia University's</b> graduate school of journalism. She loves maps and is the author of <b>The Measure of Manhattan</b>.</p>    <p>She has written about science, including climate change, natural history and environmental issues, public health, physics, neuroscience, and women in science for publications including the <b>New York Times</b>, <b>the New Yorker,</b> <b>Natural History</b>, <b>WIRED</b> and <b>Scientific American</b>, where she was a long time writer and editor.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781324036449">Take to the Trees </a> by Marguerite Holloway</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780802160140">Foster</a> by Claire Keegan</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780062671134">The Sentence</a> by Louise Erdrich</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Keep up with Marguerite's writing: https://www.margueriteholloway.com/</p></li>
<li><p>Check out the Women's Tree Climbing Workshop: https://www.womenstreeclimbingworkshop.com/</p></li>
<li><p>NYC Citizen Pruner Program: https://treesny.org/citizen-pruners-stewardship/</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e0-27cf-7650-8762-e00cdc561749.vtt" type="text/vtt" />
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    <item>
  <title>Climate Solutions That Make Everything Better</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/climate_solutions_that_make_everything_better</link>
  <description>Picture a city that beats brutal heat waves with cool tree-lined streets, slashes household energy bills, and cuts carbon pollution by as much as 80%, without waiting for these miracle technologies. That future-positive vision is already taking shape i...</description>
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  <pubDate>Mon, 26 May 2025 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c3-d92e-7e05-9018-4d87b015ddda/019d39c3-dba5-7479-9292-a097c509222b.mp3" type="audio/mpeg" length="55212739" />
  <itunes:duration>3450</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>195</itunes:episode>
  <content:encoded><![CDATA[<p><b>Picture a city that beats brutal heat waves with cool tree-lined streets, slashes household energy bills, and cuts carbon pollution by as much as 80%, without waiting for these miracle technologies. </b></p>    <p>That future-positive vision is already taking shape in fast-growing places like Ahmedabad, India, where community-designed cooling plans and demand-side innovations are proving that climate action can double as a public health and equity upgrade.</p>    <p>It's co-benefits. You've heard it a thousand times. We're gonna talk about them more today.</p>    <p><b>What can you do to help your city deliver cleaner air, lower costs, and a safer climate? </b></p>    <p>My guest today is <b>Dr. Minal Pathak</b>, associate professor at <b>Ahmedabad University</b> and a former senior scientist with the <b>IPCC</b> who helped craft the landmark sixth assessment report.</p>    <p>We will explore how people-centered, data-smart solutions can transform just about any city into a climate-resilient wellbeing powerhouse and how you can start pushing your neighborhood, your spheres of influence, down that path today.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul><li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Dr. Pathak's work at Ahmedabad University https://ahduni.edu.in/academics/schools-centres/global-centre-for-environment-and-energy/people-1/minal-pathak/</p></li>
<li><p>Connect with Dr. Pathak on LinkedIn https://in.linkedin.com/in/minal-pathak-318827130</p></li>
<li><p>Read the IPCC Sixth Assessment Report https://www.ipcc.ch/assessment-report/ar6/</p></li>
<li><p>Read the Ahmedabad Heat Action Plan (replicated in 50+ cities)https://www.nrdc.org/sites/default/files/ahmedabad-heat-action-plan-2019-update.pdf</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/reader">Get Reader</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
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    <item>
  <title>How Saving Salamanders Could Save Us All</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/how_saving_salamanders_could_save_us_all</link>
  <description>In every flood scarred bend of an Appalachian river sits a chance to rebuild something stronger, cleaner water for people, and room for a 160 million-year salamander to thrive again. Hurricane-shaped chaos is unveiling a surprising truth when we restor...</description>
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  <pubDate>Mon, 19 May 2025 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c3-dbd6-7ce2-a9b4-f306b13614b6/019d39c3-dce5-79b7-9680-a57ce031ac8b.mp3" type="audio/mpeg" length="54315807" />
  <itunes:duration>3394</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>194</itunes:episode>
  <content:encoded><![CDATA[<p>In every flood scarred bend of an Appalachian river sits a chance to rebuild something stronger, cleaner water for people, and room for a 160 million-year salamander to thrive again.</p>    <p>Hurricane-shaped chaos is unveiling a surprising truth when we restore stream banks, fund green storm water projects, and protect keystone species like the Eastern Hellbender, we don't just rescue wildlife, we buffer towns and farms and drinking water intakes against the next big storm. The same fixes that help a snot otter bounce back can future-proof entire communities like yours and mine.</p>    <p><b>So what can I do to turn the washed-out creeks and budget cuts into a cleaner, more resilient future?</b></p>    <p>my guest today is J<b>ackie Flynn Mogensen</b>, senior reporter at <b>Mother Jones</b>.</p>    <p>Jackie embedded with conservation biologists after Hurricane Helene and uncovered how saving an ancient salamander could safeguard our waterways and our towns for decades to come.</p>    <p>Stick around and you'll discover practical ways to turn today's river wreckage into tomorrow's resilience.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://undefined/a/8952/9781324086314">Crossings: How Road Ecology Is Shaping the Future of Our Planet </a>by Ben Goldfarb</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Read Jackie's Mother Jones Eastern Hellbenders article https://www.motherjones.com/environment/2025/04/endangered-species-salamander-hurricane-helene-eastern-hellbender-bog-turtle/</p></li>
<li><p>Learn how to build a rain garden https://www.motherjones.com/environment/2023/01/rain-garden-resources-water-flooding/</p></li>
<li><p>Follow Jackie and keep up with her reporting https://x.com/jackiefmogensen?lang=en</p></li>
<li><p>Rain Garden app https://coast.noaa.gov/digitalcoast/tools/rain-garden.html</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/mill">Get Mill</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
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    <item>
  <title>Essay: What&#39;s in a name?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_what_s_in_a_name</link>
  <description>This week: There are a million legitimate reasons why standing up to bullies may require a pseudonym (and a cowl), or even anonymity. As has been clear for centuries, and even more so in this moment of inescapable mass surveillance, some of us — by nat...</description>
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  <pubDate>Mon, 12 May 2025 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c3-e18e-78e7-9a6c-e77548739eb7/019d39c3-e265-7bcf-99a9-290b0a3668f7.mp3" type="audio/mpeg" length="22825471" />
  <itunes:duration>1426</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p><b>There are a million legitimate reasons why standing up to bullies may require a pseudonym (and a cowl), or even anonymity.</b></p>    <p>As has been clear for centuries, and even more so in this moment of inescapable mass surveillance, some of us — by nature of our birth nation, skin color, ethnicity, sex, gender, religious beliefs, and/or who we love — are in far more clear and present danger than someone like me.</p>    <p>And yet — millions of people over decades and centuries have stood in broad daylight and put their names and their bodies, their finite time and resources to the test, on the line, to fight for a better future for themselves and the generations to come.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to the<a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQXwkqUKMA2IN9pM_IqTiMEyTopsDAYmAwZkFYXaGMfPYJHXv7MCmW3n0mGFqKMsLhce4s-tuY9rO--k-UM6C3rix401bgVyeXTOK9YbFV51zLhLlVZpRU2ipogCnlhnO3bbrSUR9h02sXKt19PmUR1R8kNqYFsveP25iFVnMUgl5c04i-SrEN5TkcEP1WKjZHADxrdTn49SXLXTWTG0cSci/4fr/GEox1RXORNajOygyZ674FQ/h18/h001.Fti1GvM6lpuOaAbBQbVGwiOa4OZCih8KymtecAOBH-g"> Electronic Frontier Foundation </a>to defend digital privacy.</p></li>
<li><p><b>Volunteer</b> with organizing initiatives through <a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQUESRRWKdrf6akRIjgv6mkt52ZDQU5gqpSQPmJHGLc_9zLK9OhoDNIc0G7XXsUlCKBH8YFMudPYGmKhs59cs9DjCwId9oC8Z3oqFm2ktmI9m0gwgvIKTpe1a-v9N9XguKLiR62t8pyQy1bGJXHzbH8JJ154PPwUy5_EyVL2rE3phsyTpmW1G-oV8IuB5IcGMCc/4fr/GEox1RXORNajOygyZ674FQ/h19/h001.Kj4yIQTeV_vecILAyNx8OBOjhY3RKNC7j03j-dViA8U">Tech Shift</a>, to help build a fairer, more just technological future.</p></li>
<li><p>🌍️ <b>Get educated about</b> where your data is going online by using the Markup’s <a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQX_p828O4s92ECpSW7RTFrHUGXNk5n3KQWsOPK53vBENBPqQVN70AtDoD6x2w6kgT1aXkoPYiH3ESRKtIRMHjH3DKjfVnHfx5pvKOZDANUc6FZjZwckeDF09n5qFXkTomX5aGuC4svQVRNqL21XuCPYTvHM20i90MzO3NAUPMygYQQQKXLq0hNcyhHQ7NfBi24/4fr/GEox1RXORNajOygyZ674FQ/h20/h001.nH6qk_kGsYfv5Uuw43edyWn8WN780slK41L6oo3OXCQ">Blacklight tool</a>.</p></li>
<li><p>🌍️ <b>Be heard about</b> <a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQUEXbu2bDZ1Pn2VkrcrnTYdMOLfQvha2JsN2Zu4VajBn15kmBD86RtfuftlvtO7vee-g0Si0T451YAtnohQ_aqNWfS0VMoSDQz_LwVOcwvRU_RNNA_s2X7EXo-427dOdLH3SpcFv2fQOFp2RKl-CnhKat5QdkssOLYvXbvfs2G7nEBZ_4YPRDwYIvM6ZNKhcUvvSKK_3dqaJ6tLebcx_1zq/4fr/GEox1RXORNajOygyZ674FQ/h21/h001.ZVIAlMCC4z1Lwf_-4n8OTNIm6EcoVct61_Tq7aw7p_k">unlocking global energy data</a> so that researchers worldwide have access to it.</p></li>
<li><p><b>Invest in</b> tech for good and use your capital to scale climate tech with <a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQW89WL4xbuXABU6uplmKkLnkN7AZMLWGBYIbK7K9VCt2Bhk3BQakoOWvGotnv39KxZP0Lm3s4SVAq4jCxbRdaIkr8llpHdEu-LkD_dLXEm6Gq5tV4PMbuVYXi2FNhEW0ajemZ3cHAf1NYV_9vBVzfWRyEImrj-_7-N-Y2m7l3rDczUU2J7ecyXSJ6ihjGXCApk/4fr/GEox1RXORNajOygyZ674FQ/h22/h001.g5_n02tiYAfFehpXYaTEB_saccIrz56TJkBOisJfRKw">Carbon Equity</a>.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Take action at <a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p></li>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
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    <item>
  <title>Changing the Abortion Conversation</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/changing_the_abortion_conversation</link>
  <description>63% of Americans say abortion should be legal in all or most cases, and yet here we are. So what can we do to make the language around abortion more positive? My guest today is Sophie Nir. Sophie is the CEO of the Abortion Positivity Project. The Abort...</description>
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  <pubDate>Mon, 05 May 2025 07:00:00 +0000</pubDate>
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  <itunes:episode>193</itunes:episode>
  <content:encoded><![CDATA[<p>63% of Americans say abortion should be legal in all or most cases, and yet here we are. So what can we do to make the language around abortion more positive?</p>    <p>My guest today is <b>Sophie Nir</b>.</p>    <p>Sophie is the CEO of the <b>Abortion Positivity Project</b>. The Abortion Positivity Project seeks to destigmatize abortion by more or less overhauling the framework by which we currently understand and discuss it.</p>    <p>They've developed a training curriculum on embracing abortion positive messaging in partnership with other nonprofit orgs and mission-aligned companies. Their goal is simple: educate everyone about abortion, expand the lens through which we all view abortion and ignite peer-to-peer conversations about reframing abortion discourse.</p>    <p>Sophie is the former<b> executive director of Eleanor's Legacy</b>, as well as the former finance director for<b> New York State Attorney General Leticia James</b>. She's the founder of <b>Vaccine Vigilantes</b>, which is a fucking incredible name, and a veteran of the campaigns of many prominent women elected officials.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780593467848">In Memoriam</a> by Alice Winn</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780593800232">Abortion: Our Bodies, Their Lies, and the Truths We Use To Win</a> by Jessica Valenti</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Learn more about the Abortion Positivity Project: https://www.abortionpositivity.com/</p></li>
<li><p>Follow the Abortion Positivity Project on <a href="https://www.instagram.com/abortionpositivity/">Instagram </a>and <a href="https://www.tiktok.com/@abortionpositivity">Tik Tok</a></p></li>
<li><p>Get some abortion positive merch https://www.social-goods.com/collections/abortion-positivity-project</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
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    <item>
  <title>Table To Farm</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/table_to_farm</link>
  <description>Sometimes you buy organic, sometimes you hit a restaurant that&#39;s plant-based, or at least you choose the veggie option. Maybe the fish option at the market or the restaurant is marketed as being sustainable. Maybe you compost. It&#39;s all useful. But we&#39;v...</description>
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  <pubDate>Mon, 14 Apr 2025 07:00:00 +0000</pubDate>
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  <itunes:duration>3376</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>192</itunes:episode>
  <content:encoded><![CDATA[<p><b>Sometimes you buy organic, sometimes you hit a restaurant that's plant-based, or at least you choose the veggie option. </b></p>    <p>Maybe the fish option at the market or the restaurant is marketed as being sustainable. Maybe you compost. It's all useful. But we've been doing it for a while and it's not moving the needle for climate, for restaurants, for farmers, for our health.</p>    <p>So anyone who gives a shit wants to know, <b>what can I actually do to scale regenerative agriculture to benefit everyone?</b></p>    <p>My guest today is <b>Anthony Myint</b>.</p>    <p>Anthony is the executive director of <b>Zero</b> <b>Foodprint</b>, where he and his colleagues work to mobilize the restaurant industry and allies in the public and private sectors to support healthy soil as a solution to the climate crisis. Anthony's also a chef who won the <b>2019 Basque Culinary World Prize</b> for his work with <b>Zero Foodprint</b>. He is known in the restaurant industry as the co-founder of <b>Mission Street Food</b>. <b>The San Francisco Chronicle </b>called it the most influential restaurant of the past decade, <b>Mission Chinese Food</b>, which the<b> New York Times named the Restaurant of the Year</b> in 2012. And <b>The Perennial,</b> which was<b> Bon Appetit's</b> most sustainable restaurant in the country. </p>    <p>Anthony is currently on the board of trustees for the <b>James Beard Foundation,</b> and I am so excited to share this conversation with you because food is such a huge part of everything and we're doing it wrong and we can do it so much better.</p>    <p>And sometimes, like Anthony and his crew have, you've gotta fail a bunch of times and then take an end around before you can really start to make a difference.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780316300148">Ministry for the Future</a> by Kim Stanley Robinson</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781571313560">Braiding Sweetgrass</a> by Robin Wall Kimmerer</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Take action with Zero Foodprint https://www.zerofoodprint.org/take-action</p></li>
<li><p>Read Zero Foodprint's position paper on <a href="https://static1.squarespace.com/static/651f2e026fdd0102b2a44e86/t/66d759faf8ea583a6790266f/1725389313720/Collective+Regeneration+to+Accelerate+the+Shift+in+Agriculture+%5Bupdated+09.03.24%5D.pdf">Collective Regeneration to Accelerate the Shift in Agriculture </a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e2-67d7-7153-aed8-8222f4cb9b10.vtt" type="text/vtt" />
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  <title>History&#39;s &quot;Viral&quot; Lessons We Keep Ignoring</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/history_s_viral_lessons_we_keep_ignoring</link>
  <description>We&#39;ve spent the last few years learning up close how a crisis like a global pandemic reveals and deepens all of our faults, inequalities, biases, and outright failures of empathy. But here&#39;s the kicker: it&#39;s not the first time. Plagues and epidemics ha...</description>
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  <pubDate>Mon, 07 Apr 2025 07:00:00 +0000</pubDate>
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  <itunes:duration>2607</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>191</itunes:episode>
  <content:encoded><![CDATA[<p>We've spent the last few years learning up close how a crisis like a global pandemic reveals and deepens all of our faults, inequalities, biases, and outright failures of empathy.</p>    <p>But here's the kicker: it's not the first time. <b>Plagues and epidemics have always shown us who we really are. </b>And they've left footprints, good and bad, on our institutions and the stories we tell ourselves.</p>    <p>So why do we keep missing the lessons?</p>    <p>My guest today is <b>Edna Bonhomme</b>, a historian, author, and public health expert who looks at disease in captivity through her own story of near-death illness, Haitian migration, and a lifetime of asking: Why does our world blame instead of heal?</p>    <p>Edna is the author of the new book, <b>A History of the World in Six Plagues: How Contagion, Class and Captivity Shaped Us From Cholera to COVID-19. </b></p>    <p>If you've ever wondered how pandemics warp our social fabric and what it would take to heal old wounds and stop repeating the same mistakes, stick around.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781639733064">The Anthropologists </a>by Ayşegül Savaş</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Read Edna's book<a href="https://bookshop.org/a/8952/9781982197834"> A History of the World In Six Plagues</a></p></li>
<li><p>Keep up with <a href="https://www.ednabonhomme.com/">Edna's other work</a></p></li>
<li><p>Support global and public health with <a href="https://www.pih.org/">Partners in Health </a>and <a href="https://action.msf.ca/site/Donation2?df_id=5060&amp;mfc_pref=T&amp;5060.donation=form1&amp;s_locale=en_CA&amp;utm_campaign=Brand-Search-Evergreen&amp;utm_source=google-ads&amp;utm_medium=advertising&amp;utm_content=CKMSFCA-EN-BR-BR.EVG-MON-GS-SEM-EXM-BO.18p-SEM-GEN_GEN_RSA_V1&amp;s_src=25-SEM&amp;s_subsrc=Google&amp;gad_source=1&amp;gclid=Cj0KCQjwna6_BhCbARIsALId2Z25M-XeksxlzPAwODVmYKFORXxYyFjzVmh3NGYW37okhcCKD2nGfXcaAoHyEALw_wcB">Doctors Without Borders</a></p></li>
<li><p>Support independent journalism at places like <a href="https://www.democracynow.org/">Democracy Now</a>, <a href="https://theintercept.com/">The Intercept</a>, and <a href="https://jacobin.com/">Jacobin Magazine</a> (US), or <a href="https://novaramedia.com/">Novara Media </a>and <a href="https://www.theguardian.com/international">the Guardian </a>(UK)</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Find more ways to take action at <a href="https://www.whatcanido.earth/">whatcanido.earth</a></p></li>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e0-adb0-7f11-91d5-04069f6fd2a8.vtt" type="text/vtt" />
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    <item>
  <title>You Might Also Like: The Hidden Economics of Remarkable Women</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/you_might_also_like_the_hidden_economics_of_remarkable_women</link>
  <description>The United States has long been the largest aid donor in the world, accounting for about 40 percent of humanitarian assistance globally last year, according to the United Nations. But that is quickly changing. Most U.S. foreign aid is currently on hold...</description>
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  <pubDate>Mon, 31 Mar 2025 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c3-f9b0-7c58-92f8-e9128ac38890/019d39c3-fd9c-7fe3-abcb-e2b0290db438.mp3" type="audio/mpeg" length="22673781" />
  <itunes:duration>1417</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>The United States has long been the largest aid donor in the world, accounting for about 40 percent of humanitarian assistance globally last year, according to the <b>United Nations</b>. But that is quickly changing. </p>    <p>Most U.S. foreign aid is currently on hold. Thousands of projects are at risk of elimination. And nearly all staff from the <b>U.S. Agency for International Development</b> are on administrative leave. </p>    <p>How did we get to this moment? And what has been the impact of the foreign aid freeze so far, including on women and girls? </p>    <p>In this episode from <b>The Hidden Economics of Remarkable Women,</b> hear a conversation taped at <b>Foreign Policy magazine’s Emerging Threats Forum</b>, an official side event of the <b>Munich Security Conference</b>, about the economic and security implications of halting overseas development assistance.</p>    <p>Foreign Policy editor in chief <b>Ravi Agrawal </b>spoke with <b>Ndidi Okonkwo Nwuneli</b>, the president and CEO of the<b> One Campaign</b>, and <b>Umulkher (Umi) Harun Mohamed</b>, a member of <b>Kenya’s National Assembly</b>. </p>    <p><b>The Hidden Economics of Remarkable Women </b>is a podcast from Foreign Policy, supported in part by the <b>Gates Foundation</b> and <b>Northwestern University’s Roberta Buffett Institute for Global Affairs</b>.</p>    <p>Follow and listen to more episodes: </p>    <p><a href="https://podcasts.apple.com/us/podcast/the-hidden-economics-of-remarkable-women-hero/id1572532247">https://podcasts.apple.com/us/podcast/the-hidden-economics-of-remarkable-women-hero/id1572532247</a> </p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
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    <item>
  <title>Essay: Give A Little</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_give_a_little</link>
  <description>This week: You’ve never had a better opportunity to improve one person’s life than you do right now. I would argue, in fact, that there’s never been a better time to improve one person’s life than there is today. Sounds crazy, right, considering all th...</description>
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  <pubDate>Fri, 28 Mar 2025 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>You’ve never had a better opportunity to improve one person’s life than you do right now.</p>    <p>I would argue, in fact, that there’s never been a better time to improve one person’s life than there is today.</p>    <p>Sounds crazy, right, considering all the destructive nonsense?</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to <a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQXay9rjqqLZVsZHRRff9fZXWwLLtBvCP1TXsVs9nrb-MyHYIi7zKpzsA9Pyukp-DTB001U4JB00wbwU1BY-o2jMX69XTyoKF2keW26twajlvV-ZDpqz0a8dP9dhI8Ll6xV06Stzn09Q6mt8gxtjnxLZ1J1z-Qh8-wJzCbcxxtbEEysKN8E73QqdpF0ec98TP1o/4ez/qg-GtV29SIWE4xfAZkSIYA/h29/h001.PqCirMNaBFT_DQ_L8aeh7weEfFp36KTnAUafMA4TBww"><b>Matriarch</b></a> to help progressive working women run for office and win.</p></li>
<li><p><b>Volunteer</b> with your l<a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQUMrjPdwgFQZ9D69Kj_UKWbN1CUkEh3EZ-4Lv4FAOGNglbcqAbeBoI-WTXj0TW3sD7hGWhduS5eLbQ6W7YSZWW_xdGab_V0kn-AQIwLL2XuITdD3_mfbLEcLQEdpo4lZRqyMgEt2yX4cZaZyNVV0QEsDnbrEA7LaBBAuOPiNk_e3hoGBWtxTkDhGa_6EwmVFgY/4ez/qg-GtV29SIWE4xfAZkSIYA/h30/h001.nIQCjqsItNGyRFPxfNjl1KmSjnNJ3lq7QGhr0huh2Yo"><b>ocal Surfrider chapter</b></a> to protect your waterways and reduce plastic pollution.</p></li>
<li><p><b>Get educated about</b> how you can start working on climate solutions by finding a climate job with <a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQUGcMSBc3Wj66Hk6PlA7rrOity1Vnvo96l4-hN888ZrcxcudJtEbU9xaMB0AXGE1Cm5KZ9N4y9GbiKdnEE0qa1uzm90HpP9V1RP66E2GA2w_rfyjWyGqu7D5EO0RtLnLXjVB1f5OetkTSb7PvIJxP5xaO59FiiDJtBSqAZbNUK3roFU-DTg79louHyQFGiSGwk/4ez/qg-GtV29SIWE4xfAZkSIYA/h31/h001.eFua9UmuOh8qPKjYynNMr_Q1WC4zFcSz8tKNXvpijmk"><b>Climate People</b></a>.</p></li>
<li><p>🌎️ <b>Be heard about</b> building climate resilience in your community and have your city council join the <a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQWcW40x8s7AzPi3ZDfudh00AuBuI7DKxmz4rsRRODz3-jwlck0z56NYmgR5PMmYN7ieieWqtgXB0oAECCy99jVnz_ExZ26hJK9HMJenDVyqLj48woUzZt86oGqZtS2cVh-XytHfLTOWxRXPCWRlEbuH8ei8gittPintidBoBr_o_S7JL8l_f7Bl_XTW8UyYwDtwoB6ZWImjBylzsNsQkRO2mPDSxEWs8bc1kuLYMdX4HA/4ez/qg-GtV29SIWE4xfAZkSIYA/h32/h001._jVnE_u00Fvo8Krux_BJsy9Lk8zS1n8WftV-UO2q62Q"><b>Global Covenant for Mayors for Climate and Energy</b></a> pledge.</p></li>
<li><p><b>Invest in</b> the health of our soil, forests, and oceans by investing with <a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQXzI8r4XXhPrilx5uBspXRCwGu9dX7fni8Kkjs7nHYbfwuTT0bKmMyn-CucfkOZZl_0lW6DKM7RknNxnZ3xslU5Ov-QASOwmJbO7r8pwa_SxO3AyWQ5qtrUCn0TaB-K_ylIReshitEdSZiQu-i6x4F9mVl2rh1EBaNLJNLaAQbEOw/4ez/qg-GtV29SIWE4xfAZkSIYA/h33/h001.3eHbJpMigKsn2p-y33jM4LLU6d6WRBZP1XzvtLMgpjo"><b>ReGen</b></a>.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Take action at <a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p></li>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
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  <title>Don&#39;t Move The Goalposts</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/don_t_move_the_goalposts</link>
  <description>One of the ways this Trump administration is different from the last is, relatively at least, how much more unconstitutional, how much more organized and comprehensive the attacks on our institutions, particularly the scaffolding we built for ourselves...</description>
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  <pubDate>Mon, 24 Mar 2025 07:00:00 +0000</pubDate>
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  <itunes:duration>2865</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episode>190</itunes:episode>
  <content:encoded><![CDATA[<p>One of the ways this Trump administration is different from the last is, relatively at least, how much more unconstitutional, how much more organized and comprehensive the attacks on our institutions, particularly the scaffolding we built for ourselves the most precious parts of of our societies: immigration, agriculture, the VA, NIH, the CDC, the NSF and humanitarian work around the globe.</p>    <p>Do some of these need reform? Of course, they do. Is this the way to do it? No, it is not.</p>    <p><b>These institutions, the ones we built over the last century that, again, however imperfect, baseline keep us fed and safe and on the other hand, help advance remarkable scientific progress.</b></p>    <p>They're at more risk than ever. Every single day. To combat this onslaught, we need groups who are actually prepared to fight back.</p>    <p>My guest today is Dr. <b>Gretchen Goldman</b>. </p>    <p>Dr. Goldman is the President of the <b>Union of Concerned Scientists</b>. Previously, she served almost two years in the <b>Biden-Harris White House </b>as the<b> Assistant Director for Environmental Science, Engineering, Policy, and Justice in the Climate and Environment Division of the Office of Science and Technology Policy</b>, and later as the <b>Climate Change Research and Technology Director</b> at the <b>U.S. Department of Transportation.</b></p>    <p>She is a prolific writer and speaker on science policy and her words and her voice have appeared in <b>Science, Nature, The New York Times, The Washington Post, CNN, NPR, </b>and <b>the BBC, </b>among others.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>Take Action at </b><a href="https://www.whatcanido.earth/">www.whatcanido.earth</a></p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781571313560">Braiding Sweetgrass</a> by <b>Robin Wall Kimmerer</b></p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Donate, volunteer and be heard at <a href="https://ucs.org/">ucs.org </a></p></li>
<li><p>Protect yourself and stand up for science using these <a href="https://www.ucs.org/resources/resources-federal-scientists">Resources for Federal Sciences</a></p></li>
<li><p><a href="https://gretchengoldman.com/">Follow more</a> of Gretchen's work</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
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  <title>Going Quietly Is Not An Option</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/going_quietly_is_not_an_option</link>
  <description>We didn&#39;t always call our work science for people who give a shit. But ever since we did, we&#39;ve welcomed at least two types of people to our flock. The first is people who are deeply invested in science, but are unsure how to tie it into measurable act...</description>
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  <pubDate>Mon, 17 Mar 2025 14:00:00 +0000</pubDate>
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  <itunes:duration>4056</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episode>189</itunes:episode>
  <content:encoded><![CDATA[<p><b>We didn't always call our work science for people who give a shit. </b></p>    <p>But ever since we did, we've welcomed at least two types of people to our flock. The first is people who are deeply invested in science, but are unsure how to tie it into measurable action on the human level. And the second is people already fighting for a healthier, more equitable society, but who are curious about the evolving science behind our complex systems.</p>    <p>They all want to know a version of the most important question, what can I do?</p>    <p>It's a big question right now. And today, after almost 200 conversations and on this, our newly rebranded show, we're going to confront that question as some of our most vital human and humane systems are being put in the shredder.</p>    <p>My guest today is <b>Dr. Ticora Jones</b>. Dr. Jones has spent the last two years leading the efforts to expand the vision for science in the science office at the <b>NRDC</b>, to support the scientific and evidence based nucleus for organizational strategy and advocacy.</p>    <p>Before joining the NRDC, Dr. Jones served nearly 15 years at <b>USAID</b>, a little agency you may have heard about recently, in a number of roles, including most recently as <b>Agency Chief Scientist</b>, <b>Executive Director for Innovation, Technology, and Research</b>, and<b> Managing Director for Research</b>.</p>    <p>As the Agency Chief Scientist, which is really a hell of a title, Jones chaired the <b>Research and Development Council,</b> which was responsible for revising and instituting science policy.</p>    <p>She advocated for process changes to better support scientific integrity and research generation and use. And she led efforts to expand USAID's interagency role with international science and technology cooperation for deeper strategic partnerships with the U.S. government.</p>    <p><b>As of this month, that is all in serious trouble.</b></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780300264630">Atlas of AI</a> by Kate Crawford</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780316382007">The Wild Robot</a> by Peter Brown</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780316043915">The Hundred Thousand Kingdoms</a> by NK Jemisin</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781250786210">Anita de Monte Laughs Last </a>by Xochitl Gonzalez</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.nrdc.org/">Support</a> the NRDC's work</p></li>
<li><p><a href="https://x.com/TicoraVJones">Follow</a> Dr Jones</p></li>
<li><p>Find out more about what you can do at <a href="https://www.whatcanido.earth/">WhatCanIDo.Earth</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
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  <title>No Country for Poor Men (or Women)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/no_country_for_poor_men_or_women</link>
  <description>What can we do about land power? It&#39;s the most important question and my guest today is Mike Albertus. Mike is a professor of political science at the University of Chicago. He&#39;s the author of the new book, Land Power. Who has it? Who doesn&#39;t? And how ...</description>
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  <pubDate>Mon, 03 Mar 2025 07:00:00 +0000</pubDate>
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  <itunes:duration>3082</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>188</itunes:episode>
  <content:encoded><![CDATA[<p><b>What can we do about land power? </b></p>    <p>It's the most important question and my guest today is <b>Mike Albertus</b>.</p>    <p>Mike is a professor of political science at the <b>University of Chicago</b>. He's the author of the new book, <b>Land Power</b>. Who has it? Who doesn't? And how that determines the fate of societies. </p>    <p>In the book, Mike examines how land became power, how it shapes power today still, and how <b>who holds that power determines the fundamental social problems that societies grapple with. </b></p>    <p>Mike studies how countries allocate opportunity and well-being among their citizens and the consequences this has for society, why some countries are democratic and others are not, and why some societies fall into civil conflict.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780143109396">Barbarian Days: A Surfing Life</a> by William Finnegan</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780593230275">Caste</a> and <a href="https://bookshop.org/a/8952/9780679763888">The Warmth of Other Suns</a> by Isabel Wilkerson</p></li>
<li><p>Get our booklist for essential <a href="https://bookshop.org/lists/civil-war-reconstruction">Civil War and Reconstruction books</a></p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Read Mike's book <a href="https://bookshop.org/a/8952/9781541604810">Land Power</a></p></li>
<li><p>Subscribe to <a href="https://michaelalbertus.substack.com/">The Good Society</a></p></li>
<li><p>Follow Mike on <a href="https://x.com/mikealbertus">Twitter</a> and<a href="https://web-cdn.bsky.app/profile/did:plc:yng7mxvr6uie4bwkdkxk3fep"> Bluesky</a></p></li>
<li><p>Get more of Mike's work on <a href="https://www.michaelalbertus.com/">his website</a></p></li>
<li><p>Read about<a href="https://www.theguardian.com/us-news/2023/jan/03/bruces-beach-los-angeles-county-reparations"> Bruce's Beach reparations</a> in LA</p></li>
<li><p>Donate to the <a href="https://protect.worldwildlife.org/page/75735/donate/1?en_og_source=Web_Donation&amp;ea.tracking.id=Web_Topnav&amp;supporter.appealCode=AWE2402OQ18299A01179RX">World Wildlife Fund</a>, <a href="https://www.tompkinsconservation.org/donate/">Tompkins Conservation</a> and the<a href="https://stand4herland.org/"> Stand For Her Land Campaign</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e4-16e9-79e1-b8e0-1fea3c97dbd4.vtt" type="text/vtt" />
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  <title>Essay: The Story of Not Right Now</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_the_story_of_not_right_now</link>
  <description>This week: Not. Right. Now. I hope you enjoy our new show. It’s super, super informal, and fun, and full of profanity, and personal, and — I hope — something you or a parent in your life can identify with, and maybe get some relief from. It’s intention...</description>
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  <pubDate>Tue, 25 Feb 2025 15:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c4-1320-76c2-b199-a78cf31b7bd5/019d39c4-13d6-7db5-baa9-f12666fe8210.mp3" type="audio/mpeg" length="12960804" />
  <itunes:duration>810</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p><b>Not. Right. Now.</b></p>    <p>I hope you enjoy our new show. It’s super, <i>super</i> informal, and fun, and full of profanity, and personal, and — I hope — something you or a parent in your life can identify with, and maybe get some relief from.</p>    <p><b>It’s intentionally and decidedly NOT an advice show.</b> </p>    <p>It is a once-a-week parasocial commiseration session about trying to raise kids and continue to be a human and maybe even a partner amid…all of this.</p>    <p>Listen to <b>Not Right Now </b>here https://www.notrightnow.show/</p>    <p>Read <b>Claire's</b> intro to Not Right Now in her <b>Evil Witches </b>newsletter here https://www.evilwitches.com/p/out-now-a-witchy-project-in-pod-form</p>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e0-af28-72b0-95a0-06cf173d4791.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4cf27725-6969-458d-a502-ed8f8c53bdf8/podcast_import_artwork_20260329-2-g23bxz.jpg?t=1774790647" />
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  <title>Push Them Down</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/push_them_down</link>
  <description>Please enjoy the debut episode from our new show, Not Right Now. Every week, Claire (Evil Witches) and Quinn (Important, Not Important) dive into the chaotic reality of raising tiny humans in these wild times. From behavioral reflection forms and schoo...</description>
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  <pubDate>Thu, 20 Feb 2025 10:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c4-175d-7baf-a7b2-b23bc02cc2bb/019d39c4-187c-7f26-b927-f3cb3957090b.mp3" type="audio/mpeg" length="57329701" />
  <itunes:duration>3583</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>Please enjoy the debut episode from our new show, <b>Not Right Now. </b> </p>    <p>Every week, Claire (Evil Witches) and Quinn (Important, Not Important) dive into the chaotic reality of raising tiny humans in these wild times.</p>    <p>From behavioral reflection forms and schoolyard diplomacy to the eternal question of "how many water bottles does one child need?", we explore the messy, hilarious, and occasionally terrifying truth about modern parenting.</p>    <p>Plus: why every parent should have friends who don't make you add "...but of course I love them!" to your rants, the special anxiety of raising boys who won't become supervillains, and the paradox of counting down to bedtime while simultaneously scrolling through baby photos.</p>    <p>A conversation for parents who know that both dreading dinner and cherishing every moment can be true at the same time.</p>    <p>A new show from Important, Not Important.</p>    <p>-----------</p>    <p>Have feedback or questions? Send a message to questions@notrightnow.show</p>    <p>Get all of our episodes at <a href="https://www.notrightnow.show/">https://www.notrightnow.show/</a></p>    <p>-----------</p>    <p>Follow us:</p>   <ul>
<li><p>Subscribe to Quinn's newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Subscribe to Claire's newsletter at <a href="https://www.evilwitches.com/">https://www.evilwitches.com/</a></p></li>
<li><p>Follow us on Instagram: <a href="https://www.instagram.com/notrightnowpodcast/">https://www.instagram.com/notrightnowpodcast/</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Produced and edited by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Music by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors</a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e4-cb68-7164-b078-2023c03d69ed.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9cabc604-533e-4578-9145-bd585b466efd/podcast_import_artwork_20260329-2-t1whrn.jpg?t=1774790650" />
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  <title>Introducing: Not Right Now</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/introducing_not_right_now</link>
  <description>Not Right Now is a podcast for parents navigating the impossible task of raising kids while *gestures wildly at everything*. Join Quinn Emmett (Important, Not Important) and Claire Zulkey (Evil Witches) for honest conversations about parenting in an er...</description>
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  <pubDate>Fri, 14 Feb 2025 16:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c4-13e6-7735-80be-e28a274b8e6a/019d39c4-14b3-7381-ba62-df357586b76e.mp3" type="audio/mpeg" length="2624252" />
  <itunes:duration>163</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>Not Right Now is a podcast for parents navigating the impossible task of raising kids while *gestures wildly at everything*.</p>    <p>Join Quinn Emmett (<a href="https://www.importantnotimportant.com/">Important, Not Important</a>) and Claire Zulkey (<a href="https://evilwitches.substack.com/">Evil Witches</a>) for honest conversations about parenting in an era of climate change, artificial intelligence, social media anxiety, all while trying to get your kid to just please put on their shoes.</p>    <p>From discussing how to talk to kids about the news without traumatizing them (or yourself), to debating the right age for a phone, to admitting that sometimes the best parenting happens when you're hiding in the pantry eating handfuls of trail mix for dinner- Quinn and Claire bring humor, empathy, and real talk to the wild adventure of raising tiny humans in these chaotic times.</p>    <p>Because being a good parent doesn't mean having all the answers - it means figuring it out together, one "not right now" at a time.</p>    <p>Join us every week, wherever you get your podcasts.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a> </p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>Links:</b></p>    <p><b>﻿</b></p>   <ul>
<li><p>Follow Not Right Now on Instagram: <a href="https://www.instagram.com/notrightnowpodcast/">https://www.instagram.com/notrightnowpodcast/</a></p></li>
<li><p>Email Not Right Now at questions@notrightnow.show</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39df-671e-77a2-a451-c32ece1327fa.vtt" type="text/vtt" />
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  <title>Essay: Have Mercy</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_have_mercy</link>
  <description>This week: I’m not religious. But I did (barely) successfully major in religious studies. For better and often for worse, the history of faith and organized religion has been the backbone of human history, political science, culture, wars, sexual ethic...</description>
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  <pubDate>Mon, 10 Feb 2025 20:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c4-1a4e-790f-9dd0-cef97431e300/019d39c4-1b42-7cd3-b679-b48f9841d69b.mp3" type="audio/mpeg" length="20008019" />
  <itunes:duration>1250</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>I’m not religious. But I did (barely) successfully major in religious studies.</p>    <p>For better and often for worse, the history of faith and organized religion has been the backbone of human history, political science, culture, wars, sexual ethics, and more.</p>    <p>Subtle or not, religion and faith are most often the answer to why people do what they do, and to how we got here, even now as the west barrels towards majority secularism.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to the <a href="https://www.whatcanido.earth/action/climate-justice-alliance/">Climate Justice Alliance</a> to amplify grassroots leadership working towards a Just Transition.</p></li>
<li><p>🌏️ <b>Volunteer</b> with the<a href="https://www.whatcanido.earth/action/greenfaith/"> Green Faith Alliance</a> and get your faith group involved in climate action.</p></li>
<li><p>🌏️ <b>Learn about</b> how colonialism is a <a href="https://www.whatcanido.earth/action/yes-colonialism-caused-climate-change-ipcc-reports---atmos/">historical and ongoing driver</a> of climate change and its impacts.</p></li>
<li><p><b>Be heard about</b> science-based health care and tell your Senator to<a href="https://www.whatcanido.earth/action/oppose-rfk-jr-s-nomination/"> vote “No”</a> on RFK Jr’s nomination.</p></li>
<li><p><b>Invest in</b> a more equitable world by investing in the <a href="https://www.whatcanido.earth/action/black-farmer-fund/">Black Farmer Fund</a> to increase the representation and success of Black agricultural and food businesses.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e2-0ca4-753f-92aa-046d5ef6cdbf.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7115aa9a-f808-4cb7-b999-198d76d1562e/podcast_import_artwork_20260329-2-h8k4bc.jpg?t=1774790650" />
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  <title>Essay: Build Something Useful</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_build_something_useful</link>
  <description>This week: You&#39;re wasting your talent on bullshit while the world burns. You — yes, you — can actually use your very unique set of skills for good. Even and especially at scale, even — yes — right now. Here&#39;s What You Can Do: Donate to the Electronic F...</description>
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  <pubDate>Mon, 03 Feb 2025 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p><b>You're wasting your talent on bullshit while the world burns.</b></p>    <p>You — yes, you — can actually use your very unique set of skills for good. Even and especially at scale, even — yes — right now.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to the <a href="https://www.whatcanido.earth/action/electronic-frontier-foundation/">Electronic Frontier Foundation </a>to help get Zuckerberg’s grubby little paws off of your data.</p></li>
<li><p><b>Volunteer</b> with <a href="https://www.whatcanido.earth/action/tech-shift/">Tech Shift </a>and start creating technology that actually contributes to the betterment of humanity.</p></li>
<li><p>🌎️ <b>Get educated about</b> social media, deepfakes, misinformation, and all the other internet foes by taking this <a href="https://www.whatcanido.earth/action/media-literacy-crash-course/">Media Literacy Crash Course</a>.</p></li>
<li><p><b>Be heard about</b> creating the appropriate safeguards for AI by urging your representatives to support the <a href="https://www.whatcanido.earth/action/algorithmic-accountability-act/">Algorithmic Accountability Act</a>.</p></li>
<li><p>🌏️ <b>Invest in</b> tech that reduces emissions instead of dismantling democracy using <a href="https://www.whatcanido.earth/action/carbon-equity/">Carbon Equity</a>.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
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    <item>
  <title>We Need To Talk About Bird Flu</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/we_need_to_talk_about_bird_flu</link>
  <description>We (Quinn) has been avoiding this question for quite a while. I even wrote a few thousand words about it a couple months ago and didn&#39;t publish it because it was a bit of a downer. But that&#39;s kind of malpractice in a way because we promised we don&#39;t sh...</description>
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  <pubDate>Mon, 27 Jan 2025 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>We (Quinn) has been avoiding this question for quite a while.</p>    <p>I even wrote a few thousand words about it a couple months ago and didn't publish it because it was a bit of a downer.</p>    <p>But that's kind of malpractice in a way because we promised <b>we don't shy away from the hard stuff even if the goal is to help you understand what you can do about it. </b></p>    <p>Just like there's never really an optimal time in your life to get married, or have a baby, or get arrested, there's never a good time to talk about bird flu, which means it's always the right time to talk about bird flu, and especially when you've got the best of the best on the line.</p>    <p><b>What can I do about bird flu? </b></p>    <p>That's today's big question and my returning guest is the wonderful <b>Dr. Nahid Bhadelia</b>.</p>    <p>Dr. Bhadelia is the founding director of the<b> BU Center on Emerging Infectious Diseases</b>. She's a board certified infectious diseases physician and an associate professor at the<b> BU School of Medicine.</b></p>    <p>She served as the<b> Senior Policy Advisor for Global COVID 19 Response for the</b> <b>White House COVID 19 Response Team in 2022 and 2023, </b>where she coordinated the interagency programs for global COVID 19 vaccine donations from the United States.</p>    <p>Nahid was also the policy lead for <b>Project NextGen,</b> a 5 billion dollar health and human services program aimed at developing next generation vaccines and treatments for pandemic prone coronaviruses. </p>    <p>She also served as the<b> interim testing coordinator for the White House mpox response team</b> and is the <b>Director and Co-founder of Biothreats Emergence Analysis and Communications Network</b>, or BEACON, an open source outbreak surveillance program. </p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.bu.edu/ceid/about-the-center/team/nahid-bhadelia-md-mald/">Keep up</a> with Dr. Bhadelia's work at BU</p></li>
<li><p><a href="https://bsky.app/profile/did:plc:hvg3nh6ccrs46ps5md3domkq">Follow</a> Dr. Bhadelia on Bluesky</p></li>
<li><p>Find air filters at <a href="https://filterbuy.com/">Filterbuy.com</a></p></li>
<li><p><a href="https://www.whatcanido.earth/results/?verbs=learn&amp;nouns=public-health">Learn more</a> about what you can do to support public health</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e4-8a29-7ec1-a146-4292c0a845f5.vtt" type="text/vtt" />
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    <item>
  <title>Essay: Start where you are. Use what you have. Do what you can.</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_start_where_you_are_use_what_you_have_do_what_you_can</link>
  <description>This week: Be prepared — because these fires that are still burning are only the beginning. Start somewhere, start right in front of you, do what you can. Here&#39;s What You Can Do: LA isn’t the only place suffering this week, but it was home for a long t...</description>
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  <pubDate>Mon, 13 Jan 2025 20:00:00 +0000</pubDate>
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  <itunes:duration>750</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Be prepared — because these fires that are still burning are only the beginning. Start somewhere, start right in front of you, do what you can.</p>   <h2><b>Here's What You Can Do:</b></h2>   <p>LA isn’t the only place suffering this week, but it was home for a long time, so <a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQUZvhM14RFkxc9ECkOYx_3JBfNrOgMzY45LeaRTS4HKxxYZiz5ow7duWYAp_MguBwLKfPgS7jSnMDGdWk_6Id37nDCL4XbRroqKTwJUyENZNWKo3MxmlQQhqrwISwAaXee5xcPvghfQ2fybmzJoQhsDTYmexekW1GqvVK105kVRmD71_sjHTTuxZf2qnlcL5EEhznXTE5gC3CuZftCoWMgiWFHO9rzCFgAfwqECNudPSEfbsSsB6JxI0zNgFOVfY-qsZj_Bd1Qwa5nspoTYijyGtnpDFaVsRzHQQEo5EEiGWWZfXEn2dPtPxVrAeYI91dU/4d2/LTKMWpmFQEeZADrA9oMrDQ/h12/h001.Ylx298S2smJTMa1TdrE7XYFJE1R5s0gjye_8v6vlPAE"><b>here’s vetted ways you can contribute</b></a> right now, from near or afar.</p>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e1-d60c-7e07-9529-1f082a884e79.vtt" type="text/vtt" />
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    <item>
  <title>Essay: About 2025</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_about_2025</link>
  <description>This week: It’s been a minute. Thanks for your patience. Please check out my 2025 preview, and if you’d be so kind, share it widely. Here&#39;s What You Can Do: Donate to Everytown to support their efforts to end gun violence, community by community. Volun...</description>
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  <pubDate>Mon, 06 Jan 2025 17:00:00 +0000</pubDate>
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  <itunes:duration>1369</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>It’s been a minute. Thanks for your patience. Please check out my 2025 preview, and if you’d be so kind, share it widely.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to <a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQWuYulamNns8JyL2mDZBQMqeTUEAch12Q7ptpfmXgJpCh15gL4KQRANB82f6w0tM7C2-bNbYLaJWE-MzZ7jH3tAg2oK4Yh7bUrGqQ5wgek_CaR3NryGdHuoVRXNp4jle29B296yEUUIZZjPALybVg87HatsU9Lw-9B7OJc9vqPTbQ/4cg/1n9Q0aWGSeuVf5w-ljh9TA/h16/h001.tp3FR6mMtUhiQdfjYM1p_GKhEUf147xqVN0BEoCkw_Q"><b>Everytown</b></a> to support their efforts to end gun violence, community by community.</p></li>
<li><p><b>Volunteer</b> with <a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQVWEaw1Aj3aiNdAboayG82Qp_5bEQRS_e2qnGm_0bdHsJ_8yXUpT8PxWVURl-RjqNkFlwt4344BQGYJnxWa9bpyJScUFSCOMUoZcNlUwKG51kwWGxBHpTxbsU_smX6vUUUbpOE9d0asvnCgh7ptzrRrtViYchPizryJNqdRMo02_C4wvrE27Y8u3Ad9Rt53s4EqC4-VeekQNnEgZd8Ni8TZ/4cg/1n9Q0aWGSeuVf5w-ljh9TA/h17/h001.VMjgNwKGn2TpzCVfZvyHPkkhMZ3GU3lBTaQMUX_D4XY"><b>Communities Responding to Extreme Weather (CREW)</b></a> to build the supports your community needs to respond to climate impacts.</p></li>
<li><p><b>Get educated about</b> how you can run for a local office and make a huge, direct impact on peoples lives using <a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQX_PeBK7LjWlk-ZK7-3mYJA6kEZL_32yWxrHAG946tGM6i7V_ix5xRNCf9iN9qzTCHvyJ4lS7VsSW_NQr35zxvZh4WIY3sO4Svpj4gqRBQLFUd2X0tKVFkeY_mvyuAFM4NggVssTUfy3tz5Us7qhn08khj9mxgdkDYfAyy39mMaY59y-1Zy2FooKvojKjdoaBc/4cg/1n9Q0aWGSeuVf5w-ljh9TA/h18/h001.BD6MggsW3xJlTxTl36gG3AnjwhWjyr3AAPo7RFWqrT0"><b>Run For Something’s Local Office Guide</b></a>. 2025 is your year, let’s go.</p></li>
<li><p><b>Be heard about</b> incentivizing heat pump installations and bring our <a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQVQKujGcEjsgyShSH66yy2JhGS27UzenFuwvKHEl1IwGGlUq72dWC6UzsIOHQc18KWoeH4cgass61wSrViiKsbvk8cHNcfJKovkrzDlHpj9U5bPnzOyTuRv5ukSQXbTpl0QjN-5TM3c0OxCoWGxgci_pwudFVVYN0npXdBSb6t2L-8LY8bA8M0eYoM2JWi9QMg/4cg/1n9Q0aWGSeuVf5w-ljh9TA/h19/h001.aeOdj1L2D8c3QWYZYSf3j68DJdhzUDajA_mAne8ahxc"><b>Heat Pump Targets script</b></a> to your local government meetings.</p></li>
<li><p><b>Invest in</b> affordable housing by becoming an investor with <a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQUc6KIffYmfolepLACPst-_QyjgRDIpE4B4p4fKjWsGwYpcXX8SiNHN1tcLXrmjHPHhrf1kbKkZvztFuydtReaETH3ZaF797uVXxq2GbRxCgUZUgjdI5Olo56bhyCIRDbVOO9-b0ZWSqJg77IeMka-ZXqNapN8r1kxxT3nIYzl51w/4cg/1n9Q0aWGSeuVf5w-ljh9TA/h20/h001.EvcUPAMz2uspRsutDZXHH9kvJ9vAqezNev03pAuhb9M"><b>Enterprise</b></a>, a non-profit working to increase housing supply and build community resilience.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/whatcanido">What Can I Do?</a></p>]]></content:encoded>
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    <item>
  <title>Bridging Misinformation Gaps with Local Journalism</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/bridging_misinformation_gaps_with_local_journalism</link>
  <description>What&#39;s the missing link in local journalism? That&#39;s today&#39;s big question, and my guest is Lyndsey Gilpin. Lyndsey is the Senior Manager of Community Engagement at Grist. Lyndsey was the founder and executive editor at Southerly, a nonprofit media organ...</description>
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  <pubDate>Mon, 11 Nov 2024 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p><b>What's the missing link in local journalism? </b></p>    <p>That's today's big question, and my guest is <b>Lyndsey Gilpin</b>.</p>    <p>Lyndsey is the Senior Manager of Community Engagement at <b>Grist.</b> Lyndsey was the founder and executive editor at <b>Southerly</b>, a nonprofit media organization that equipped people who face environmental injustices and are at most at risk of climate change effects with journalism and resources on natural disasters, pollution, food, energy, and more.</p>    <p>It was very groundbreaking, and now she's brought that to Grist. Lyndsey was recently a <b>John S. Knight Community Impact Fellow</b> at <b>Stanford University</b>, focusing on information access in rural southern communities of color, where she is from, based in <b>Louisville</b>.</p>    <p>And in an age of mass dis and misinformation it's more important than ever that we not only fund journalism and obviously read it, but local journalism and journalists and publishers, editors, photographers, documenters, and more that are of the communities they are based in, who have and continue to build trust in an ongoing, two way conversation to help people get information, to connect the last mile and make sure it goes back and forth.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781571313966">The Quickening</a> by Elizabeth Rush</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://grist.org/updates/grist-launches-community-engagement-project-for-immigrant-farmworkers-in-florida/">Read more</a> about Lyndsey's community engagement work at Grist</p></li>
<li><p><a href="https://x.com/lyndseygilpin?lang=en">Keep up </a>with Lyndsey's work</p></li>
<li><p><a href="https://donate.grist.org/memberform/?campaign=701Ur00000DRV8P&amp;utm_campaign=fy25-membership&amp;utm_source=wordpress-unit&amp;utm_medium=site&amp;utm_content=navbar">Support</a> Grist's nonprofit journalism</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Take action at <a href="https://www.whatcanido.earth/">whatcanido.earth</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
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    <item>
  <title>Essay: Only 86,000 To Go. You in?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_only_86_000_to_go_you_in</link>
  <description>This week: This entire (short!) episode is a call to action. It&#39;s time to do this thing...do the thing, but also take care of yourselves and your loved ones these next couple weeks. It&#39;s a lot right now. Here&#39;s What You Can Do: Donate to the groups tha...</description>
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  <pubDate>Fri, 01 Nov 2024 07:00:00 +0000</pubDate>
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  <itunes:duration>655</itunes:duration>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>This entire (short!) episode is a call to action. It's time to do this thing...do the thing, but also take care of yourselves and your loved ones these next couple weeks.</p>    <p>It's <i>a lot</i> right now.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to the groups that are on the ground every day organizing and fighting for a better, stronger democracy (<a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQUZvhM14RFkxc9ECkOYx_3JBfNrOgMzY45LeaRTS4HKxx054VO6Qv6mrEkbXoFMi3cK_Aae4gsqXqoQN7MFULJ-ZDGzlOxei7xODC6-uCmTRPOJTVp72Xqn3fuSqlw-uRZjdcVstTN0OwtMsx77LuskpL8OzgyTcHG1s6xfLklLZeHGYTz2A0aghF1_VOZfo_QprcU7fp3GRYB85_Hm6rpK/4aw/xgqhJu9wQG2ELrjt8Q3MMQ/h25/h001.I3ubw-7JJog9Q1762inOvUH7-DNkIOqO8xfKRn0PFVc"><b>go</b></a>)</p></li>
<li><p><b>Volunteer</b> for democracy by picking up the phone and knocking on doors with the people who have mobilizing voters down to a science. Time’s ticking but it’s not too late (<a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQUZvhM14RFkxc9ECkOYx_3JN-qEcH3QHdkzoj46TDHZlP6jWPeZKYrUeBqSx8k9Puhzgl4uVm3uhPdxU4JJsHNkKIZBbi3TXevTiQru5MtKOYT_JWVrFi46wz0ZV5bDRvg93HTSxj4JHb2pdayfxOJAzALgZ4RuBM3uw3fCLUH9UpRXM7-DiOz0qaz_srnchr9cDPeJh27UH0jvblVbWnFICPQ4ezJLkPTEVL7hXEuoJg/4aw/xgqhJu9wQG2ELrjt8Q3MMQ/h26/h001.bcUoWDRqmOYDLF8Um1LVwI7AoGjA0yr33TVeq2rloiU"><b>go</b></a>)</p></li>
<li><p><b>Learn about</b> ways you can become a more active citizen (like running for a local office!) (<a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQUZvhM14RFkxc9ECkOYx_3J49hnw6FxrxVV9dMOzo1srcVKiux73j1dTbeOWxyru47345vDi8YNEnj54OvGfLM27FS1txVJbTuIFu-Nrfe94ym7Do8QXOLnmibD8IBZSkchsmFyW0Bk34imWDhrdAF-HkWQhohM3MTcSJ2K6oKIssYqk2ZH7K8W0zDpqSJ2kl4dRSaUsdYY40metvjNJr-b/4aw/xgqhJu9wQG2ELrjt8Q3MMQ/h27/h001.qtAGQLBGa_3XXDNeHul-ATvi5LKaTnyvcMFNFECU9Is"><b>go</b></a>)</p></li>
<li><p><b>Be heard about</b> the issues you care about the most, like reproductive rights or clean energy, and <a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQUZvhM14RFkxc9ECkOYx_3JBfNrOgMzY45LeaRTS4HKxwlDHkUFnsiWTShAubscb9OtVe01IlZpNF3T5U-vYigWLejpFL7gzRHSKbcwGZlxVbmXUYcYOm6zu-5OJBSjO-55RtPwM0lFvv_loLTeAENNRSlWz51xCa7t6SzDTdZTP844kvxuEtajz51YDgngCL5OHMkyAlq3wC8jyeitHZg2vLSgSSeQ2bU4zaCqrFknjA/4aw/xgqhJu9wQG2ELrjt8Q3MMQ/h28/h001.64LYHmG63p-qVyz--7bcIDXcZFYyfVcRRO9hHhbnPhM"><b>find candidates in your district</b></a> that support those causes.</p></li>
<li><p><b>Invest in</b> companies that are <a href="https://link.mail.beehiiv.com/ss/c/u001.e2J9-W7GlwsjVhGxrZHMKatxQsVTlu5OZoym792iZQUZvhM14RFkxc9ECkOYx_3JqGE1r0qulVmBtA6bb2EUgFQaYPeBagt8kloXS1ASbwoMq3WZMuNGTxay7f4niSb0tPo4kMfJJXtBdISg9KMdgW2FvBz4yft2DOhDhNPO2EiAX7tUUhtQHAxPAQ66hIVILCgg4ry_ef-j3jhCd_X30n9QNxvtCrWk9qmACABt-vYZoy3358Kgpo9iuGN4tR-To1vju3qwCAa0EAn8OGV82Q/4aw/xgqhJu9wQG2ELrjt8Q3MMQ/h29/h001.8zJiNr_SI_vzpCI02FkD_9ys06BGeJDg1P9VgbK3fpc"><b>scaling climate solutions</b></a> so we still have a planet where the privilege to vote is possible.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Take Action at <a href="https://whatcanido.earth">whatcanido.earth</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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    <item>
  <title>Thinking In Systems To Save An Indivisible World</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/thinking_in_systems_to_save_an_indivisible_world</link>
  <description>Is multisolving the future? Is it today? Should we do more? That&#39;s all today&#39;s big question and my guest is Dr. Elizabeth Sawin. Dr. Sawin is the Founder and Director of the Multisolving Institute, which is convenient for our conversation. She&#39;s an exp...</description>
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  <pubDate>Mon, 28 Oct 2024 07:00:00 +0000</pubDate>
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  <itunes:duration>4243</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>185</itunes:episode>
  <content:encoded><![CDATA[<p>Is multisolving the future? Is it today? Should we do more?</p>    <p>That's all today's big question and my guest is <b>Dr. Elizabeth Sawin</b>.</p>    <p>Dr. Sawin is the Founder and Director of the <b>Multisolving Institute</b>, which is convenient for our conversation. She's an expert on solutions that address climate change while also improving health, well being, and economic vitality. She developed multisolving to describe such win win win solutions.</p>    <p>Beth writes and speaks about multisolving, climate change, and leadership in complex systems for both national and international audiences.</p>    <p>Since 2014, Beth has participated in the<b> Council on the Uncertain Human Future</b>, a continuing dialogue on issues of climate change and sustainability among a select group of humanities scholars, writers, artists, and climate scientists.</p>    <p>Beth is a biologist with a <b>Ph.D. From the Massachusetts Institute of Technology, M. I. T</b>. She co-founded <b>Climate Interactive</b> in 2010 and served as<b> Climate Interactive's</b> co-director from 2010 until 2022.</p>    <p>Beth’s work has influenced me quite a bit, as you can see in the app.</p>    <p>We've got co benefits all over the place, more on that soon and today. She's been on the list for a while here, and yet it took a couple recent hurricanes to actually get her on the show to talk about her journey, her mentors, her new book, and how we can most effectively deal with all of this.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780358726920">Always Coming Home</a> and <a href="https://bookshop.org/a/8952/9780060512750">The Dispossessed </a>by Ursula Le Guin</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Learn more about multisolving at the <a href="https://www.multisolving.org/">Multisolving Institute</a></p></li>
<li><p>Buy Dr. Sawin's book <a href="https://islandpress.org/books/multisolving#desc">Multisolving: Creating Systems Change in a Fractured World</a></p></li>
<li><p>Check out the<a href="https://www.multisolving.org/flower/"> FLOWER App</a></p></li>
<li><p>Follow Dr Sawin on <a href="https://bsky.app/profile/bethsawin.bsky.social">Bluesky</a> and <a href="https://x.com/bethsawin?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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    <item>
  <title>Poverty Is A Policy Choice</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/poverty_is_a_policy_choice</link>
  <description>How do we make it easier for more Americans to reliably put food (in particular, hot food) on the table? That&#39;s today’s big question, and my guest is Salaam Bhatti. Salaam is the SNAP Director at the Food Research and Action Center, a 501c3 that uses a...</description>
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  <pubDate>Mon, 21 Oct 2024 07:00:00 +0000</pubDate>
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  <itunes:duration>2966</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>184</itunes:episode>
  <content:encoded><![CDATA[<p><b>How do we make it easier for more Americans to reliably put food (in particular, hot food) on the table? </b></p>    <p>That's today’s big question, and my guest is <b>Salaam Bhatti</b>.</p>    <p>Salaam is the <b>SNAP Director</b> at the<b> Food Research and Action Center</b>, a 501c3 that uses advocacy and strategic partnerships to improve the health and well being of people struggling against poverty related hunger in the United States.</p>    <p>Before joining the Food Research and Action Center, Salam was the <b>Public Benefits Attorney</b> <b>and Deputy Director of the Virginia Poverty Law Center</b> where he specialized in public benefits law.</p>    <p>Salaam also served as the director of<b> Virginia Hunger Solutions</b>, where he supported the initiative's mission of eradicating hunger and enhancing the nutrition, health, and overall well being of children and families living in poverty throughout this great commonwealth.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780670013951">Llama Llama and the Bully Goat </a>by Anna Dewdney</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Salaam on <a href="https://www.tiktok.com/@povertylawyer?lang=en">TikTok</a> and <a href="https://x.com/salaam">Twitter</a></p></li>
<li><p>Follow FRAC on<a href="https://www.instagram.com/fracgram/?hl=en"> Instagram</a> and <a href="https://x.com/fractweets">Twitter</a></p></li>
<li><p>Get involved with the <a href="https://frac.org/fan">FRAC Action Network</a></p></li>
<li><p><a href="https://frac.salsalabs.org/DonationPageRedesign2/index.html">Donate to FRAC</a> to help end hunger in America</p></li>
<li><p>Check out FRAC's<a href="https://frac.org/action/snap-farm-bill/road-to-the-farm-bill"> Road to the Farm Bill </a>resources</p></li>
<li><p>Call on Congress to <a href="https://frac.org/news/snapjointletterjuly2024">protect and strengthen SNAP</a></p></li>
<li><p>Read the <a href="https://frac.org/news/usdafoodsecurityreportsept2024">USDA Food Security report</a> and FRAC's <a href="https://frac.org/news/povertyreportsept2024">Statement of Poverty report</a></p></li>
<li><p>Read FRAC's brief with the<a href="https://frac.org/news/nwlcfracbriefaug2024"> National Women's Law Center</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e5-6cff-7247-9d8f-68685bf8a90c.vtt" type="text/vtt" />
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  <title>Best of: Check Your Insurance Policy</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_check_your_insurance_policy</link>
  <description>We first ran this episode in May 2023, but following back-to-back hurricanes in Florida this month, it remains as relevant as ever. You&#39;ve got insurance, right? Are you sure? That&#39;s today&#39;s big question, and my guest is Washington Post reporter Brianna...</description>
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  <pubDate>Mon, 14 Oct 2024 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p><b>We first ran this episode in May 2023, but following back-to-back hurricanes in Florida this month, it remains as relevant as ever.</b></p>    <p>You've got insurance, right? Are you sure?</p>    <p>That's today's big question, and my guest is Washington Post reporter Brianna Sacks.</p>    <p>Brianna's an extreme weather and disaster reporter for the Post, where she explores how climate change is transforming the United States through violent storms, intense heat, widespread wildfires, and other forms of extreme weather.</p>    <p>Brianna deploys to disaster zones, which are sometimes very close to home, and does enterprise reporting on the preparations for responses to and the aftermaths of catastrophic events.</p>    <p>We're having this conversation today because last month Brianna revealed how insurers have slashed Hurricane Ian payouts far below damage estimates, often up to 80%.</p>    <p>I cannot emphasize enough that the future includes an insurance landscape that is among the most important in our very brittle economy and society.</p>    <p>It underpins everything we rely on, so understanding not only your own insurance but how well your mortgage holder and the system at large are prepared for what's here and what's coming, is essential.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780307389831">What I Talk about When I Talk about Running: A Memoir</a> by Haruki Murakami</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781982159375">On Writing: A Memoir of the Craft</a> by Stephen King</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781938340840">Training for the Uphill Athlete</a> by Steve House, Scott Johnston, and Kilian Jornet</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781982178253">The Great Displacement </a>by Jake Bittle</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Brianna on <a href="https://twitter.com/bri_sacks?lang=en">Twitter</a> and <a href="https://www.instagram.com/brisacksy/?hl=en">Instagram</a></p></li>
<li><p>Read Brianna's<a href="https://www.washingtonpost.com/climate-environment/2023/03/11/florida-insurance-claims-hurricane-ian/"> piece </a>on Hurricane Ian insurance cuts</p></li>
<li><p>Read more of her <a href="https://www.washingtonpost.com/people/brianna-sacks/">reporting </a>at The Washington Post</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e7-9935-7f8f-85a7-2a80549f8a72.vtt" type="text/vtt" />
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  <title>Best of: Fresh Banana Leaves</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_fresh_banana_leaves</link>
  <description>There’s no word for “conservation” in many Indigenous languages. Some come close, but mean something more like “taking care of” or “looking after.” And that’s probably because the very idea of conservation, to “prevention the wasteful use of a resource...</description>
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  <pubDate>Mon, 07 Oct 2024 07:00:00 +0000</pubDate>
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  <itunes:duration>3235</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
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  <content:encoded><![CDATA[<p><b>There’s no word for “conservation” in many Indigenous languages.</b></p>    <p>Some come close, but mean something more like “taking care of” or “looking after.”</p>    <p>And that’s probably because the very idea of conservation, to “prevention the wasteful use of a resource”, would have been, and continue to be, foreign to many of North America’s Indigenous peoples, who lived in an entirely different, co-dependent relationship with nature.</p>    <p>That is to say, to have had a relationship at all.</p>    <p>A relationship with the very same nature of which we’re inextricably part of, of which we rely on for clean air, food, and water – or it’s game over.</p>    <p>And now, if we’re not facing game over, we’re certainly up against the final boss.</p>    <p><b>We live on stolen lands that were tended for thousands of years by Indigenous and Native peoples have been dried out by mostly white settlers in what seems like the blink of an eye.</b></p>    <p>Land now covered in cities, in suburbs, in industrialized agriculture, desperately and even controversially conserved as national and state parks.</p>    <p>Waters onshore and offshore, full of plastic and fertilizer, once bountiful, now overfished.</p>    <p>The receipts are in and it’s not gone well for colonialists’ stewardship over the single habitable ecosystem as far as anyone can tell.</p>    <p>New voices are needed, new policies and practices are needed, and perhaps the most compelling ones come from our land’s longest-tenured human inhabitants.</p>    <p>And while, yes, I’m focused on actions we can take to build a vastly cleaner and better future for all people, you know I work hard to bring you the necessary context, to understand how we got here, why we got here, to understand the decisions and systems involved – all of which should only make us more effective at taking action.</p>    <p>My guest today is <b>Dr. Jessica Hernandez.</b></p>    <p>Dr. Hernandez is an environmental scientist, founder of environmental non-profit<b> Piña Soul, </b>and the author of the new book, <b>“Fresh Banana Leaves”</b>, where she weaves together her family’s relationship with nature, as part of nature, her family’s history of being displaced over and over, through the lens of eco-colonialism, and how Indigenous-led restoration is the way forward.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781517908089">Le Maya Q’atzij/Our Maya Word</a> by Dr. Emil’ Keme</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://twitter.com/doctora_nature">Dr. Jessica Hernandez</a> on Twitter</p></li>
<li><p>Jessica Hernandez <a href="https://www.jessicabhernandez.com/">website</a></p></li>
<li><p><a href="http://www.pinasoul.com/#/">Piña Soul</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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  <title>Essay: Why We Made An App</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_why_we_made_an_app</link>
  <description>This week: You’d think that -- considering we just spent two years building our new What Can I Do? app -- that I’d have a really good answer for why we were doing it in the first place. But I didn’t. Not until about a week ago. I knew, of course, the p...</description>
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  <pubDate>Fri, 27 Sep 2024 15:00:00 +0000</pubDate>
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  <itunes:duration>1628</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p><b>You’d think that -- considering we just spent two years building our new</b><a href="https://www.whatcanido.earth/?utm_source=ini&amp;utm_medium=email&amp;utm_campaign=why-we-made-an-app"><b> What Can I Do?</b></a><b> app -- that I’d have a really good answer for why we were doing it in the first place.</b></p>    <p>But I didn’t. Not until about a week ago.</p>    <p>I knew, of course, the practical reasons why it needed to exist, and I had a good idea of what I wanted it to look and feel like.</p>    <p>I knew it was the natural evolution and a significant missing piece of our work.</p>    <p>But I had never really interrogated myself to understand why I was so hell-bent on building an app -- a tool -- that gathered all the action steps we’d researched over the years, and made them <b>accessible to anyone across the world, anytime they wanted or needed them.</b></p>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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  <title>Introducing: What Can I Do?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/introducing_what_can_i_do</link>
  <description>It’s another big day in a very big month for us. Our extremely tiny team has been busting our asses for almost two years to bring you something fucking extraordinary, something I’m just so proud of, and now it&#39;s here: Our new app: &quot;What Can I Do?&quot; A on...</description>
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  <pubDate>Mon, 23 Sep 2024 07:00:00 +0000</pubDate>
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  <itunes:duration>697</itunes:duration>
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  <content:encoded><![CDATA[<p>It’s another big day in a very big month for us.</p>    <p>Our extremely tiny team has been busting our asses for almost two years to bring you something fucking extraordinary, something I’m just so proud of, and now it's here:</p>    <p>Our new app: <b>"What Can I Do?" </b></p>    <p>A one stop shop for taking action on the issues you give a shit about.</p>    <p>Why?</p>    <p>Because the world won't unf**k itself.</p>    <p>Get it here: https://www.whatcanido.earth/</p>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e3-208f-7bd5-88ab-8344da0f1b3a.vtt" type="text/vtt" />
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  <title>Finding Joy In Climate Solutions</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/finding_joy_in_climate_solutions</link>
  <description>What if we get it right? That&#39;s today&#39;s big question, and my returning guest is Dr. Ayana Elizabeth Johnson. Dr. Ayana Elizabeth Johnson is a marine biologist. She is a policy expert, a writer, and a teacher working to help create the best possible cli...</description>
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  <pubDate>Mon, 16 Sep 2024 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>What if we get it right?</p>    <p>That's today's big question, and my returning guest is <b>Dr. Ayana Elizabeth Johnson</b>.</p>    <p>Dr. Ayana Elizabeth Johnson is a marine biologist. She is a policy expert, a writer, and a teacher working to help create the best possible climate future. She co-founded and leads the <b>Urban Ocean Lab</b>, a think tank for the future of coastal cities, and is the <b>Roux Distinguished Scholar at Bowdoin College.</b></p>    <p>Ayana authored the forthcoming book, <b>What If We Get It Right? Visions of Climate Futures</b>, co-edited the best selling climate anthology,<b> All We Can Save</b>, and co-created and co-hosted the Spotify slash Gimlet podcast, <b>How to Save a Planet</b>. Lastly, she co-authored the <b>Blue New Deal</b>, a roadmap for including the ocean, what an idea, into climate policy.</p>    <p>This is a special one for me.</p>    <p>Ayana was guest number seven or eight on the show a long time ago. She took a chance on us. And almost 200 episodes later, a pandemic later, a few degrees of warming later, a lot has changed.</p>    <p>But Ayana's passion for nature, her influence on U.S. and global policy and our one wonderful habitable planet has not.</p>    <p>I am such a huge fan of hers, and I am so thankful she came back to spend time with us.</p>    <p>If you have been trying to find your way into this whole thing, today just might be your day.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780593229361">What If We Get It Right </a>by Ayana Elizabeth Johnson</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780593237083">All We Can Save </a>by Ayana Elizabeth Johnson and Katherine Wilkinson</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Subscribe to Ayana's <a href="https://ayanaelizabeth.substack.com/">What If We Get It Right? newsletter</a></p></li>
<li><p>Find climate action resources to pair with <a href="https://www.getitright.earth/">What If We Get It Right?</a></p></li>
<li><p>Join and donate to the <a href="https://www.allwecansave.earth/">All We Can Save Project</a></p></li>
<li><p>Donate and check out the Resource Hub at <a href="https://urbanoceanlab.org/resource-hub">Urban Ocean Lab</a></p></li>
<li><p>Keep up with <a href="https://www.ayanaelizabeth.com/">more of Ayana's work</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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  <title>Best of: A Conversation With A Future President of the United States</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_a_conversation_with_a_future_president_of_the_united_states</link>
  <description>In this throwback episode from October 2020, Quinn &amp; Brian discuss: Why state elections matter not just for your state but for the future of our planet. Our guests are: Aimy Steele &amp; Amanda Litman. Aimy is a candidate for the North Carolina House of Re...</description>
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  <pubDate>Mon, 09 Sep 2024 07:00:00 +0000</pubDate>
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  <itunes:duration>4947</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<p>In this throwback episode from October 2020, Quinn &amp; Brian discuss: Why state elections matter not just for your state but for the future of our planet.</p>    <p>Our guests are: Aimy Steele &amp; Amanda Litman. </p>    <p>Aimy is a candidate for the North Carolina House of Representatives in District 82, a mother of five, a former Spanish teacher, and a former K-12 principal.</p>    <p>Amanda is the co-founder and Executive Director of Run For Something, a PAC that is recruiting and supporting young progressives who want to run for state and local elections. They’re endorsing more than 500 candidates in the 2020 elections, primarily women and people of color, and they’re inviting all of us to take an active role in writing a new future for our country.</p>    <p>And let me tell you -- if those 500 candidates are even half as inspiring as Aimy, we’re in for one hell of a new generation of state representatives. Aimy represents one of those rare times when we get the hero we need and they’re so much better than we deserve.</p>    <p>Really, we probably do deserve a horde of bitter white men who all go to the same discount barber, but our world will be so much better off if we elevate diverse voices who actually know how to help our country’s diverse communities.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"Indecent Assembly: The North Carolina Legislature's Blueprint for the War on Democracy and Equality"</a> by Gene R. Nichol</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"Think and Grow Rich"</a> by Napoleon Hill</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Find a great local candidate to vote for: <a href="https://directory.runforsomething.net/candidates/">directory.runforsomething.net/candidates</a></p></li>
<li><p>Support Run for Something: <a href="https://runforsomething.net/give/">runforsomething.net/give</a></p></li>
<li><p>Listen to Amanda’s first episode: <a href="https://www.importantnotimportant.com/podcast/2019/04/02/e-60-why-you-should-run-for-something-in-2020">#60: Why You Should Run for Something in 2020</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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  <title>Essay: How to Eat More Plants (And Less Beef)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_how_to_eat_more_plants_and_less_beef</link>
  <description>This week: Next up in our series of “How to Eat More Plants”. Today’s topic? Beef! Here&#39;s What You Can Do: Read the essay and get the links online here Donate to the Humane Farming Association to support their work against factory farming. Volunteer wi...</description>
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  <pubDate>Mon, 26 Aug 2024 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c4-520e-7a1d-9750-4198c57bf5b0/019d39c4-544e-7d7c-8a87-c5ef3ca438c8.mp3" type="audio/mpeg" length="21303342" />
  <itunes:duration>1331</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Next up in our series of “How to Eat More Plants”. Today’s topic? Beef!</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Read</b> the essay and get the links <a href="https://www.importantnotimportant.com/p/eat-plants-less-beef">online here</a></p></li>
<li><p><b>Donate</b> to the <a href="http://www.hfa.org">Humane Farming Association</a> to support their work against factory farming.</p></li>
<li><p><b>Volunteer</b> with <a href="https://plantedsociety.org/volunteer/">Planted Society</a> to help cities, restaurants, and individuals make sustainable changes in their food culture.</p></li>
<li><p>🌎️ <b>Get educated about</b> ways to transition to plant-based options by checking out the <a href="https://www.mondaycampaigns.org/meatless-monday">Meatless Monday </a>campaign.</p></li>
<li><p><b>Be heard about</b> animal cruelty, air and water pollution, and public health by asking the Department of Agriculture to <a href="https://action.foe.org/page/57462/petition/1?ea.tracking.id=Website&amp;_gl=1*1l6em0b*_ga*Mjg1Nzk5NzkxLjE3MjEzMjkxNDg.*_ga_LF6WY5VL2Z*MTcyMzczNzk0OC4yLjEuMTcyMzczODAwMi4wLjAuMA..">stop supporting factory farming.</a></p></li>
<li><p>🌏️ <b>Invest in</b> industries that aren’t cutting down the Amazon using <a href="https://deforestationfreefunds.org/">Deforestation Free Funds.</a></p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com/">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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  <title>Essay: The Sun Machines Cometh</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_the_sun_machines_cometh</link>
  <description>This week: Please enjoy this hopeful ditty on how we have finally harnessed the sun ☀️ — and how we’re just getting started. Here&#39;s What You Can Do: Donate to Grid Alternatives to advocate for community-powered solar policy that gets everyone on a clea...</description>
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  <pubDate>Mon, 12 Aug 2024 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c4-592f-758a-9cc1-5ece22a53dfc/019d39c4-5a89-751f-a812-22c9ec6c1014.mp3" type="audio/mpeg" length="12592593" />
  <itunes:duration>787</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Please enjoy this hopeful ditty on how we have finally harnessed the sun ☀️ — and how we’re just getting started.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to <a href="https://gridalternatives.org/?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=the-sun-machines-cometh"><b>Grid Alternatives</b></a> to advocate for community-powered solar policy that gets everyone on a clean energy grid (🌎 go global: Donate to <a href="https://www.givedirectly.org/?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=the-sun-machines-cometh"><b>GiveDirectly</b></a> so people have the agency to buy their own solar)</p></li>
<li><p><b>Volunteer</b> to become a member of the <a href="https://actionnetwork.org/forms/gwa-membership-form?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=the-sun-machines-cometh"><b>Green Workers Alliance </b></a>to help ensure the creation and maintenance of well-paying, sustainable green jobs in the clean energy transition.</p></li>
<li><p><b>Buy</b> solar for <i>your</i> <a href="https://homes.rewiringamerica.org/?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=the-sun-machines-cometh"><b>home</b></a>, <a href="https://www.rewiringamerica.org/ceos-for-electrification?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=the-sun-machines-cometh"><b>company</b></a>, <a href="https://www.rewiringamerica.org/schools?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=the-sun-machines-cometh"><b>school district</b></a>, and/or your <a href="https://www.rewiringamerica.org/local-gov-leaders-for-electrification?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=the-sun-machines-cometh"><b>town</b></a> with help from our best friends at <b>Rewiring America</b>.</p></li>
<li><p>🌏️ <b>Get educated about</b> where your power is coming from with <a href="https://app.electricitymap.org/map?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=the-sun-machines-cometh"><b>electricityMap</b></a>.</p></li>
<li><p><b>Be heard about</b> continuing to expand solar access and ask your representative to <a href="https://action.votesolar.org/a/100-ces?source=vswebsite&amp;utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=the-sun-machines-cometh"><b>support clean energy progress.</b></a></p></li>
<li><p><b>Invest in</b> positive climate action and use your money to fund solar expansion with <a href="https://www.joinatmos.com/?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=the-sun-machines-cometh"><b>ATMOS.</b></a></p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com/">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e4-576d-7041-ba33-69ada7da24b2.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fa93618a-4f14-4f50-ba03-61a863d80d85/podcast_import_artwork_20260329-2-fi65n0.jpg?t=1774790666" />
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  <title>Essay: How To Eat More Plants</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_how_to_eat_more_plants</link>
  <description>This week: Today’s post is more of a macro introduction to the why and how of the “eat more plants (and consequently) fewer animals” lifestyle. Deep-dives on how to eat fewer animals, by type, including meat/beef/pork, chicken/turkey, dairy, and fish (...</description>
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  <pubDate>Mon, 05 Aug 2024 07:00:00 +0000</pubDate>
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  <itunes:duration>1123</itunes:duration>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Today’s post is more of <b>a macro introduction to the why and how</b> of the “eat more plants (and consequently) fewer animals” lifestyle.</p>    <p>Deep-dives on how to eat fewer animals, by type, including meat/beef/pork, chicken/turkey, dairy, and fish (and humans! Can’t forget humans) will follow in subsequent posts.</p>    <p>My overall goal is to help you — someone who already gives a shit for one reason or another — understand why eating more plants and fewer animals is intersectional as hell.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to <a href="https://foe.org/issues/food-and-technology/?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=how-to-eat-more-plants"><b>Friends of the Earth</b></a> to help transition our food system into one that is more sustainable, healthier, and more just.</p></li>
<li><p><b>Volunteer</b> with <a href="https://kisstheground.com/advocacy/?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=how-to-eat-more-plants"><b>Kiss The Ground</b></a> to help shift policies and resources towards regenerative agriculture.</p></li>
<li><p><b>Get educated about</b> more ways to eat more plants by subscribing to <a href="https://www.vox.com/pages/meat-less-newsletter-course?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=how-to-eat-more-plants"><b>Vox’s Meat/Less newsletter</b></a>.</p></li>
<li><p><b>Be heard about</b> passing a <a href="https://www.fsa.usda.gov/programs-and-services/farm-bill/index?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=how-to-eat-more-plants"><b>strong Farm Bill</b></a> that provides critical funding so farmers can grow nutritious food via sustainable farming practices.</p></li>
<li><p><b>Invest in</b> sustainable farming with <a href="https://www.farm.vc/?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=how-to-eat-more-plants"><b>Farm VC</b></a>.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com/">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e5-eaf0-72f7-817d-0a705e7754ec.vtt" type="text/vtt" />
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  <title>Essay: The Turn of the Tide</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_the_turn_of_the_tide</link>
  <description>This week: We&#39;re running an updated version of a popular essay from last year. Tolkien described life (and often, his stories) as a &quot;long defeat&quot;, where evil frequently, inevitably wins. But he allowed for &quot;eucatastrophe&quot; — sudden joyous turns (just li...</description>
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  <pubDate>Mon, 29 Jul 2024 07:00:00 +0000</pubDate>
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  <itunes:duration>2001</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>We're running an updated version of a popular essay from last year.</p>    <p>Tolkien described life (and often, his stories) as a "long defeat", where evil frequently, inevitably wins.</p>    <p>But he allowed for "eucatastrophe" — sudden joyous turns (just like breakthroughs in elections and voting rights).</p>    <p>We must keep fighting, to hold off the darkness.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to protecting voting rights and advocating for democracy with <a href="https://fairfight.com/?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=the-turn-of-the-tide"><b>Fair Fight</b></a>.</p></li>
<li><p><b>Volunteer</b> to bring together conservatives, progressives, and everyone in between to fix America’s political system with <a href="https://represent.us/volunteer/?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=the-turn-of-the-tide"><b>RepresentUS</b></a>.</p></li>
<li><p><b>Get educated about</b> quick, easy, daily actions you can take to save democracy by subscribing to the <a href="https://chopwoodcarrywaterdailyactions.substack.com/?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=the-turn-of-the-tide"><b>Chop Wood, Carry Water</b></a> newsletter.</p></li>
<li><p><b>Be heard about</b> fair elections and add your name to the<a href="https://actionnetwork.org/petitions/take-the-end-gerrymandering-pledge/?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=the-turn-of-the-tide"><b> End Gerrymandering Pledge.</b></a></p></li>
<li><p><b>Run</b> for your state or local office with <a href="https://runforsomething.net/?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=the-turn-of-the-tide"><b>Run for Something</b></a> (if you’re under 40, if you’re over 40, donate!)</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com/">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e6-2527-7fc0-bff8-91c13305e3a5.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ceff2ed9-c05d-4e1e-b127-2c82ca3803ae/podcast_import_artwork_20260329-2-jlw132.jpg?t=1774790667" />
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  <title>Everything Is Connected (No, Seriously)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/everything_is_connected_no_seriously</link>
  <description>How did our planet come to life? Is it alive? And where are we as part of that? Those are today&#39;s big questions and my guest is Ferris Jabr. His new book, Becoming Earth: How Our Planet Came to Life, is one of the most compelling, beautiful, timely, an...</description>
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  <pubDate>Mon, 22 Jul 2024 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c4-680b-77d3-9c96-de2848eb119a/019d39c4-68ef-722b-ac59-818f9c10d54a.mp3" type="audio/mpeg" length="56092964" />
  <itunes:duration>3505</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
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  <itunes:episode>182</itunes:episode>
  <content:encoded><![CDATA[<p>How did our planet come to life? Is it alive? And where are we as part of that?</p>    <p>Those are today's big questions and my guest is <b>Ferris Jabr.</b> </p>    <p>His new book,<b> Becoming Earth: How Our Planet Came to Life</b>, is one of the most compelling, beautiful, timely, and important reads I've ever got to underline throughout.</p>    <p>Ferris is a contributing writer for the <b>New York Times Magazine</b> and <b>Scientific American</b>. He has also written for <b>The New Yorker, The Atlantic, Harper's, National Geographic, Wired, Outside, Lapham's Quarterly, McSweeney's,</b> and the <b>Los Angeles Review of Books</b>, among other wonderful publications.</p>    <p>I've been on a bit of a bender lately. I'm getting older. I've got kids that are getting older quickly. Work continues. Everything keeps changing and staying the same. I'm trying to contextualize for myself, for this work, for you all, and for my kids, time and place and presence and relationships.</p>    <p>How much time do we each have here? Do we as a species have here? Who do we spend it with? How do we spend it? How precious is it to each of us? Does it become more so, less so? How should we use our time and experience, and how can we help?</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781250872272">The Mountain in the Sea </a>by <b>Ray Nayler</b></p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Read <a href="https://bookshop.org/a/8952/9780593133972">Becoming Earth: How Our Planet Came to Life</a></p></li>
<li><p>Read <a href="https://www.ferrisjabr.com/articles">more of Ferris' work</a> and follow him on <a href="https://www.ferrisjabr.com/contact">social media</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e9-9808-7dec-9bc9-559e3a2ae0fa.vtt" type="text/vtt" />
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  <title>AI Ethics Not Found</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/ai_ethics_not_found</link>
  <description>When is a cancer scare, a rejected mortgage loan, a false arrest, or predictive grading, more than a glitch in A.I.? That&#39;s today&#39;s big question, and my guest is Meredith Broussard. Meredith is a data journalist and associate professor at the Arthur L....</description>
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  <pubDate>Mon, 08 Jul 2024 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c4-7de7-7b0a-8024-a914ec7d04d3/019d39c4-7f2e-74e5-b7c3-c13861c859fd.mp3" type="audio/mpeg" length="58039417" />
  <itunes:duration>3627</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episode>181</itunes:episode>
  <content:encoded><![CDATA[<p><b>When is a cancer scare, a rejected mortgage loan, a false arrest, or predictive grading, more than a glitch in A.I.? </b></p>    <p>That's today's big question, and my guest is <b>Meredith Broussard</b>.</p>    <p>Meredith is a data journalist and associate professor at the <b>Arthur L. Carter Journalism Institute of New York University</b>, Research Director at the <b>NYU Alliance for Public Interest Technology</b> and the author of several books I loved, including <b>More Than a Glitch: Confronting Race, Gender and Ability Bias in Tech</b>, and A<b>rtificial Unintelligence: How Computers Misunderstand the World. </b></p>    <p>Her academic research focuses on A.I. in investigative reporting and ethical A.I., with a particular interest in using data analysis for social good.</p>    <p>She's a former features editor at the<b> Philadelphia Inquirer</b>. She's also worked as a software developer at <b>AT&amp;T Bell Labs </b>and at the <b>MIT Media Lab</b>. Meredith's features and essays have appeared in <b>The Atlantic</b>, <b>The New York Times, Slate</b>, and other outlets.</p>    <p>If you have ever turned on a computer or used the internet in some way to apply for something, or literally anything, this one is for you.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780593469316">Chain Gang All Stars </a>by <b>Nana Kwame Adjei-Brenyah</b></p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Read Meredith's books: <a href="https://bookshop.org/a/8952/9780262548328">More Than A Glitch</a> and <a href="https://bookshop.org/a/8952/9780262537018">Artificial Unintelligence</a></p></li>
<li><p>Check out Meredith's <a href="https://meredithbroussard.com/">website </a>and follow her on <a href="https://twitter.com/merbroussard">social media</a></p></li>
<li><p>Get up to speed on A.I. ethics by reading: <a href="https://bookshop.org/a/8952/9780262537018">Weapons of Math Destruction</a>, <a href="https://bookshop.org/a/8952/9781479837243">Algorithms of Oppression</a>, <a href="https://bookshop.org/a/8952/9781250215789">Automating Inequality</a>, <a href="https://bookshop.org/a/8952/9781509526406">Race After Technology</a>, <a href="https://bookshop.org/a/8952/9781665116305">Black Software</a></p></li>
<li><p>Follow algorithm and bias influencers <a href="https://www.instagram.com/kingavriel/?hl=en">Avriel Epps</a> and <a href="https://www.instagram.com/joelbervell/?hl=en">Joel Bervell</a></p></li>
<li><p>Check out the <a href="https://www.whitehouse.gov/ostp/ai-bill-of-rights/">Blueprint for an AI Bill of Rights</a>, <b>NIST's</b> <a href="https://www.nist.gov/itl/ai-risk-management-framework">AI Risk Management Framework</a>, GAO's <a href="https://www.gao.gov/assets/gao-23-106811.pdf">Algorithmic Audit</a>, and the <a href="https://www.wyden.senate.gov/imo/media/doc/algorithmic_accountability_act_of_2023_summary.pdf">Algorithmic Accountability Act</a></p></li>
<li><p>Check out <a href="https://encodejustice.org/">Encode Justice</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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  <title>Houston, We Have An Overfishing Problem</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/houston_we_have_an_overfishing_problem</link>
  <description>How do we stop overfishing if we don&#39;t know who&#39;s doing the fishing? That&#39;s today&#39;s big question, and my guest is Jennifer Raynor. Jennifer is an Assistant Professor of natural resource economics at the University of Wisconsin Madison. Before entering ...</description>
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  <pubDate>Mon, 24 Jun 2024 13:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>How do we stop overfishing if we don't know who's doing the fishing?</p>    <p>That's today's big question, and my guest is <b>Jennifer Raynor</b>.</p>    <p>Jennifer is an Assistant Professor of natural resource economics at the <b>University of Wisconsin Madison.</b> Before entering academia, she conducted policy-relevant economic research for the U.S. federal government for nearly a decade, most recently at the <b>National Oceanic and Atmospheric Administration </b>fisheries.</p>    <p>Jennifer's research focuses on improving the efficiency and sustainability of fisheries and wildlife management, primarily using methods from economics, data science, and remote sensing.</p>    <p>She strives to inform the legislative decision-making process and works closely with state and federal resource managers to design and evaluate conservation policies. She serves on the board of trustees for <b>Global Fishing Watch</b>, and her research has appeared in top journals such as <b>Science, Nature</b>, and the <b>Proceedings of the National Academy of Sciences.</b></p>    <p>Jennifer and her team decided to tackle, 70 percent of our planet. The ocean. And what they discovered about who's trawling our oceans and where could set in motion policy the world over to <b>make fishing drastically more sustainable and safe for everyone on every front.</b></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781101972373">The Outlaw Ocean </a>by Ian Urbina</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Read Jennifer's satellite mapping paper in <a href="https://www.nature.com/articles/s41586-023-06825-8">Nature</a></p></li>
<li><p>Read Jennifer's research on the <a href="https://jenniferraynor.com/wp-content/uploads/2021/05/raynor_et_al._wolves_roadways_postprint.pdf">economic benefits of wolves</a> (and Ed Yong's <a href="https://www.theatlantic.com/science/archive/2021/05/wolves-reduce-deer-vehicle-collisions/618978/?utm_source=feed">piece about it</a> in the Atlantic)</p></li>
<li><p>Follow <a href="https://jenniferraynor.com/">more of Jennifer's work</a></p></li>
<li><p>Support <a href="https://globalfishingwatch.org/">Global Fishing Watch</a></p></li>
<li><p>Read the <a href="https://www.newyorker.com/magazine/2023/10/16/the-crimes-behind-the-seafood-you-eat">Crimes Behind The Seafood You Eat</a></p></li>
<li><p>Read<a href="https://www.nytimes.com/interactive/2015/07/24/world/the-outlaw-ocean.html"> The Outlaw Ocean </a>series</p></li>
<li><p>Support the <a href="https://www.theoutlawocean.com/">Outlaw Ocean Project</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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  <title>🌎 Essay: A Leading Question</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_a_leading_question</link>
  <description>This week: We are occasionally asked why we link to scientific journals, news outlets, and sometimes even opinion pieces that are behind paywalls. In a world where HBO HBO Max Max and Spotify and everyone else raise prices once a month, it’s a great qu...</description>
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  <pubDate>Thu, 20 Jun 2024 20:00:00 +0000</pubDate>
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  <itunes:duration>1425</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p><b>We are occasionally asked why we link to scientific journals, news outlets, and sometimes even opinion pieces that are behind paywalls.</b></p>    <p>In a world where HBO HBO Max Max and Spotify and everyone else raise prices once a month, it’s a great question:</p>    <p><b>Our newsletter is free — why the hell do we make you click through to something that costs money?</b></p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to <a href="https://19thnews.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=a-leading-question"><b>the 19th</b></a>, a diverse, indie, non-profit newsroom reporting on gender, politics, and policy. They do amazing work.</p></li>
<li><p><b>Volunteer</b> with <a href="https://www.documenters.org/become-a-documenter/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=a-leading-question"><b>Documenters</b></a> to fill the gap in local media coverage and make sure public meetings are on the record.</p></li>
<li><p><b>Get educated about</b> <a href="https://mattdpearce.substack.com/p/meditations-in-a-journalistic-emergency?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=a-leading-question"><b>what journalists can do to help journalism survive,</b></a> from getting involved in policy to unionizing.</p></li>
<li><p><b>Be heard about</b> helping journalists and publishers receive fair compensation from tech platforms for use of their content and ask your representative to support the <a href="https://www.congress.gov/bill/118th-congress/senate-bill/1094/all-info#:~:text=%2F18%2F2023)-,Journalism%20Competition%20and%20Preservation%20Act%20of%202023,providers'%20content%20by%20the%20platforms."><b>Journalism Competition &amp; Preservation Act</b></a>.</p></li>
<li><p><b>Invest in</b> companies that align with your values using <a href="https://fennel.com/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=a-leading-question"><b>fennel.</b></a></p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com/">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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  <title>Bring A Folding Chair</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/bring_a_folding_chair</link>
  <description>How do we tackle huge systemic intersectional environmental justice issues at the local level? That&#39;s today&#39;s big question, and my guest is Jacqui Patterson. Jacqui is the Founder and Executive Director of the Chisholm Legacy Project, which helps conne...</description>
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  <pubDate>Mon, 10 Jun 2024 15:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c4-78cc-7c91-a4a8-5000dbd80eab/019d39c4-79d0-7737-abf1-cead17200b9f.mp3" type="audio/mpeg" length="45664039" />
  <itunes:duration>2853</itunes:duration>
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  <content:encoded><![CDATA[<p>How do we tackle huge systemic intersectional environmental justice issues at the local level?</p>    <p>That's today's big question, and my guest is <b>Jacqui Patterson</b>.</p>    <p>Jacqui is the Founder and Executive Director of the <b>Chisholm Legacy Project</b>, which helps connect Black communities that are being disproportionately impacted by the climate crisis with the resources they need to create systemic change across connected challenges.</p>    <p>Jacqui was recently named to <b>Time Magazine's 2024 list of Women of the Year</b>, and she took home the <b>Earth Award</b> for her work. Jacqui was previously the <b>Senior Director of the NAACP Environmental and Climate Justice Program</b>. Since 2007, she has served as Coordinator and Co-founder of <b>Women of Color United</b>.</p>    <p>She has served as the <b>Senior Women's Rights Policy Analyst for ActionAid</b>, where she integrated a women's rights lens for the issue of feud rights, macroeconomics, and climate change, as well as the intersection of violence against women and HIV/AIDS.</p>    <p>Previously, she served as <b>Assistant Vice President of HIV and AIDS Programs for IMA World Health</b>, providing management and technical assistance to medical facilities and programs in 23 countries in <b>Africa and the Caribbean.</b> </p>    <p>Jacqui served as the Outreach Project Associate<b> </b>for the <b>Center on Budget and Policy Priorities</b> and Research Coordinator for <b>Johns Hopkins University</b>.</p>    <p>She also served as a US Peace Corps volunteer in Jamaica.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781250122971">Chronicles of the One</a> series by Nora Roberts</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Support the <a href="https://thechisholmlegacyproject.org/">Chisholm Legacy Project</a></p></li>
<li><p>Check out <a href="https://thechisholmlegacyproject.org/policy-exchange/">Policies For The People</a></p></li>
<li><p>Keep up with <a href="https://x.com/jacquipatt?lang=en">Jacqui's work</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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  <title>The Science of Fiction</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/the_science_of_fiction</link>
  <description>Why is it so important that we share the science of fiction, and what do we do with it once we have it? That&#39;s today&#39;s big question, and my guest is Maddie Stone. Maddie is a prolific science journalist. She is a doctor of earth and environmental scien...</description>
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  <pubDate>Mon, 03 Jun 2024 07:00:00 +0000</pubDate>
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  <itunes:duration>3877</itunes:duration>
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  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>178</itunes:episode>
  <content:encoded><![CDATA[<p><b>Why is it so important that we share the science of fiction, and what do we do with it once we have it? </b></p>    <p>That's today's big question, and my guest is <b>Maddie Stone</b>.</p>    <p>Maddie is a prolific science journalist. She is a doctor of earth and environmental sciences. She's the former science editor of the technology website <b>Gizmodo</b>, which I love, and the founding editor of <b>Earther</b>, Gizmodo's climate focused vertical, which I love.</p>    <p>Maddie has edited articles for<b> The Verge, Polygon</b>, and <b>Grist</b>, and her original and award winning journalism has appeared in <b>National Geographic, The Washington Post, The Atlantic, The Guardian, Grist, Vice, MIT Technology Room, Technology Review, </b>and <b>Drilled</b>, and many other outlets we love and link to basically every day.</p>    <p>An avid science fiction fan like me, Maddie runs one of my favorite blogs called <b>The Science of Fiction, </b>an email newsletter and a blog, if you're old, that explores the real world science behind fictional monsters and alien planets and stuff like that (which checks all of my boxes).</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780316536752">Not The End of The World </a>by Hannah Ritchie</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781108837651">The Right to Repair </a>by Aaron Perzanowski</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Subscribe to<a href="https://www.sciof.fi/"> The Science of Fiction</a></p></li>
<li><p>Keep up with <a href="https://maddiestonewriting.com/">Maddie's writing</a>, including her recent story <a href="https://grist.org/accountability/microsoft-employees-spent-years-fighting-the-tech-giants-oil-ties-now-theyre-speaking-out/">holding Microsoft accountable </a>to their sustainability pledges</p></li>
<li><p>Check out the <a href="https://www.theclimaterealitycheck.com/">Climate Reality Check</a> report from Good Energy</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39ea-336a-7a03-898b-ef448e4a3383.vtt" type="text/vtt" />
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    <item>
  <title>Essay: In Bruges</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_in_bruges</link>
  <description>This week: Do you like cookies? What about olive oil cake? What about chocolate chip coffee cake? Listen on. Here&#39;s What You Can Do: 🌍️ Donate to support African farmers by increasing incomes and improving food security through the Alliance for a Green...</description>
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  <pubDate>Mon, 27 May 2024 18:00:00 +0000</pubDate>
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  <itunes:duration>1205</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Do you like cookies? What about olive oil cake? What about chocolate chip coffee cake? Listen on.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p>🌍️ <b>Donate</b> to support African farmers by increasing incomes and improving food security through the <a href="https://agra.org/?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=in-bruges"><b>Alliance for a Green Africa</b></a>.</p></li>
<li><p>🌎️ <b>Volunteer</b> to join the <a href="https://coffeeandclimate.org/join-the-network?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=in-bruges"><b>Coffee &amp; Climate Network</b></a>, an organization that connects stakeholders in coffee farming to create a climate-smart future.</p></li>
<li><p>🌎️ <b>Get educated about</b> regenerative agriculture that increases resilience using resources from <a href="https://www.climatefarmers.org/?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=in-bruges"><b>Climate Farmers.</b></a></p></li>
<li><p><b>Be heard about</b> your eco-anxiety by connecting with others having similar feelings at a Climate Psychology Alliance <a href="https://www.climatepsychology.us/climate-cafes?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=in-bruges"><b>Climate Cafe</b></a> near you.</p></li>
<li><p><b>Invest in</b> deforestation-free investment options with <a href="https://deforestationfreefunds.org/?utm_source=importantnotimportant.com&amp;utm_medium=referral&amp;utm_campaign=in-bruges"><b>Deforestation Free Funds.</b></a></p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com/">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e8-40ce-7b48-bb97-9c80c0216f4e.vtt" type="text/vtt" />
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  <title>Chronic Illness: Not Actually Female Hysteria!</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/chronic_illness_not_actually_female_hysteria</link>
  <description>How do we take a huge chronic disease burden like Lyme disease or long COVID or even long flu and make it so personal that we simply can&#39;t ignore it anymore? That&#39;s today&#39;s big question and my guest is Dr. Mikki Tal, an immunoengineer and a principal s...</description>
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  <pubDate>Mon, 20 May 2024 07:00:00 +0000</pubDate>
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  <itunes:duration>4274</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>177</itunes:episode>
  <content:encoded><![CDATA[<p>How do we take a huge chronic disease burden like Lyme disease or long COVID or even long flu and make it so personal that we simply can't ignore it anymore?</p>    <p>That's today's big question and my guest is <b>Dr. Mikki Tal</b>, an immunoengineer and a principal scientist at <b>MIT.</b></p>    <p>Dr. Tal leads the <b>Tal Research Group</b> within the <b>Department of Biological Engineering</b>, and also serves as the <b>Associate Scientific Director of the Center for Gynepathology Research</b>. Mikki is working to identify the connections between infections and chronic diseases.</p>    <p>I've written a bit recently about<b> the lessons we finally need to learn about post viral and bacterial health issues,</b> the societal and medicinal and health and economic issues and improving our baseline of wellness and community health, so that we don't suffer from those quite as much.</p>    <p>These things are very real, we've known about them for a very long time and the compounding effects of chronic diseases are just going to continue add up the longer we ignore them, and we gaslight people.</p>    <p>There has never really been a better time for Mikki's work, or for this wonderfully inspiring and personal conversation.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul><li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p>Participate in the <a href="https://talresearchgroup.mit.edu/mitmaestro">MAESTRO Study</a></p></li>
<li><p>Explore more of Dr. Tal's <a href="https://talresearchgroup.mit.edu/">research</a> (including recent papers <a href="https://www.linkedin.com/in/michal-mikki-tal-163b3164/">here</a> and <a href="https://www.biorxiv.org/content/10.1101/2024.04.29.591704v1">here</a>)</p></li>
<li><p>Keep up with Dr. Tal's work on <a href="https://twitter.com/ImmunoFever?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">X</a> and <a href="https://www.linkedin.com/in/michal-mikki-tal-163b3164/">Linkedin</a></p></li>
<li><p>Read more about Dr. Tal's work <a href="https://www.technologyreview.com/2024/02/28/1087617/tackling-long-haul-diseases/">here </a>and<a href="https://time.com/6974403/chronic-lyme-disease-research/"> here</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39eb-909d-75df-901a-3104153e4a9a.vtt" type="text/vtt" />
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  <title>Essay: How to get more Good Energy</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_how_to_get_more_good_energy</link>
  <description>This week: This week I wrote about a groundbreaking and essential new study that — thank christ — is not actually about which seemingly reasonable dietary supplement will definitely extend/tragically cut short your life. It’s about 🍿 film, and after yo...</description>
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  <pubDate>Fri, 10 May 2024 11:00:00 +0000</pubDate>
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  <itunes:duration>750</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>This week I wrote about a groundbreaking and essential new study that — thank christ — is <i>not</i> actually about which seemingly reasonable dietary supplement will definitely extend/tragically cut short your life.</p>    <p><b>It’s about </b>🍿 <b>film</b>, and after you’re done reading, I’d love it if you replied to this email with some favorite movies that moved the needle for you in some way. We’ll share the list with everyone soon.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL2Vjb2FueGlvdXMuY2EvP3V0bV9zb3VyY2U9aW1wb3J0YW50bm90aW1wb3J0YW50LmNvbSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj1ob3ctdG8tZ2V0LW1vcmUtZ29vZC1lbmVyZ3kiLCJwb3N0X2lkIjoiOGE2Yjk0NTctMjM2Ny00ZDEwLWI0NTUtZjU0NWYzYmFjOWMwIiwicHVibGljYXRpb25faWQiOiJhNzg0Yzc1Zi1mYTg3LTRjZDItODllMS02MTA2NzU2MGIxOWMiLCJ2aXNpdF90b2tlbiI6ImJjNzc4YTVjLWRlNDAtNGQ3My1hMWNhLTA3NTNiYTU3NmUzNyIsImlhdCI6MTcxNTI5MDI4MCwiaXNzIjoib3JjaGlkIn0.zZ3Rv3WYIvrttO5mfB2ZkF9_dshZyTSsQUMtuRXba9I"><b>Eco-Anxious Stories</b></a> to help create stories about meaning, mental health, and climate change.</p></li>
<li><p>🌍️ <b>Volunteer</b> to share your climate solutions story with the <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3ZvY2FsdmlkZW8uY29tL2MvZ2xvYmFsc29sdXRpb25zZGlhcnk_dXRtX3NvdXJjZT1pbXBvcnRhbnRub3RpbXBvcnRhbnQuY29tJnV0bV9tZWRpdW09cmVmZXJyYWwmdXRtX2NhbXBhaWduPWhvdy10by1nZXQtbW9yZS1nb29kLWVuZXJneSIsInBvc3RfaWQiOiI4YTZiOTQ1Ny0yMzY3LTRkMTAtYjQ1NS1mNTQ1ZjNiYWM5YzAiLCJwdWJsaWNhdGlvbl9pZCI6ImE3ODRjNzVmLWZhODctNGNkMi04OWUxLTYxMDY3NTYwYjE5YyIsInZpc2l0X3Rva2VuIjoiYmM3NzhhNWMtZGU0MC00ZDczLWExY2EtMDc1M2JhNTc2ZTM3IiwiaWF0IjoxNzE1MjkwMjgwLCJpc3MiOiJvcmNoaWQifQ.dYX4Ml2RCgfqO8NDIlUd13JOTfh3PZ2LJesrYtQFbF4"><b>Global Solutions Diary </b></a>from Project Drawdown.</p></li>
<li><p>🌎️ <b>Get educated about</b> how to integrate climate change into your writing in an authentic way by booking a consultation with <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy5nb29kZW5lcmd5c3Rvcmllcy5jb20vb2ZmZXJpbmdzL2NvbnN1bHRpbmc_dXRtX3NvdXJjZT1pbXBvcnRhbnRub3RpbXBvcnRhbnQuY29tJnV0bV9tZWRpdW09cmVmZXJyYWwmdXRtX2NhbXBhaWduPWhvdy10by1nZXQtbW9yZS1nb29kLWVuZXJneSIsInBvc3RfaWQiOiI4YTZiOTQ1Ny0yMzY3LTRkMTAtYjQ1NS1mNTQ1ZjNiYWM5YzAiLCJwdWJsaWNhdGlvbl9pZCI6ImE3ODRjNzVmLWZhODctNGNkMi04OWUxLTYxMDY3NTYwYjE5YyIsInZpc2l0X3Rva2VuIjoiYmM3NzhhNWMtZGU0MC00ZDczLWExY2EtMDc1M2JhNTc2ZTM3IiwiaWF0IjoxNzE1MjkwMjgwLCJpc3MiOiJvcmNoaWQifQ.-TNNgxjUOk_gWpLUDj-BpwhhrM1YaJmyXLMFzqpUckQ"><b>Good Energy.</b></a></p></li>
<li><p><b>Be heard about</b> the climate crisis and<a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovLzVjYWxscy5vcmcvaXNzdWUvZ2xvYmFsLWNsaW1hdGUtY2hhbmdlLWNyaXNpcy8_dXRtX3NvdXJjZT1pbXBvcnRhbnRub3RpbXBvcnRhbnQuY29tJnV0bV9tZWRpdW09cmVmZXJyYWwmdXRtX2NhbXBhaWduPWhvdy10by1nZXQtbW9yZS1nb29kLWVuZXJneSIsInBvc3RfaWQiOiI4YTZiOTQ1Ny0yMzY3LTRkMTAtYjQ1NS1mNTQ1ZjNiYWM5YzAiLCJwdWJsaWNhdGlvbl9pZCI6ImE3ODRjNzVmLWZhODctNGNkMi04OWUxLTYxMDY3NTYwYjE5YyIsInZpc2l0X3Rva2VuIjoiYmM3NzhhNWMtZGU0MC00ZDczLWExY2EtMDc1M2JhNTc2ZTM3IiwiaWF0IjoxNzE1MjkwMjgwLCJpc3MiOiJvcmNoaWQifQ.glcOJ3A_DWmJEP_i_Gf4mt2p_ko1BIWOvvR8t7GWmLI"><b> urge Congress to act.</b></a></p></li>
<li><p><b>Invest in</b> a climate-positive future using <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy5qb2luYXRtb3MuY29tLz91dG1fc291cmNlPWltcG9ydGFudG5vdGltcG9ydGFudC5jb20mdXRtX21lZGl1bT1yZWZlcnJhbCZ1dG1fY2FtcGFpZ249aG93LXRvLWdldC1tb3JlLWdvb2QtZW5lcmd5IiwicG9zdF9pZCI6IjhhNmI5NDU3LTIzNjctNGQxMC1iNDU1LWY1NDVmM2JhYzljMCIsInB1YmxpY2F0aW9uX2lkIjoiYTc4NGM3NWYtZmE4Ny00Y2QyLTg5ZTEtNjEwNjc1NjBiMTljIiwidmlzaXRfdG9rZW4iOiJiYzc3OGE1Yy1kZTQwLTRkNzMtYTFjYS0wNzUzYmE1NzZlMzciLCJpYXQiOjE3MTUyOTAyODAsImlzcyI6Im9yY2hpZCJ9.8qqrRhy5cm5AVmcQMEcVuyerI33qmb-HBIsE9oTOiCs"><b>ATMOS.</b></a></p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Get our <a href="https://important-not-important.myshopify.com/">merch</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com/">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e5-eeb6-7f97-9acf-b73f893fdda1.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9eccc9ed-ecbc-4ed0-87be-fadd942c11e0/podcast_import_artwork_20260329-2-e2e63f.jpg?t=1774790680" />
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    <item>
  <title>Essay: Bridget Jones, Climate Hero</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_bridget_jones_climate_hero</link>
  <description>This week: In this essay, I will argue that Bridget Jones is the perfect climate-era hero, because she is all of us. Here&#39;s What You Can Do: 🌍️ Donate to Project HOPE to support frontline teams working to strengthen healthcare systems and respond to cr...</description>
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  <pubDate>Fri, 03 May 2024 07:00:00 +0000</pubDate>
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  <itunes:duration>1856</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>In this essay, I will argue that Bridget Jones is the perfect climate-era hero, because she is all of us.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p>🌍️ <b>Donate</b> to <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3NlY3VyZS5wcm9qZWN0aG9wZS5vcmcvc2l0ZS9TUGFnZU5hdmlnYXRvci8yMDIyXzA4X0RQT19yMV9jb250cm9sLmh0bWw_YXV0b2xvZ2luPXRydWUmbWZjX3ByZWY9VCZzX3N1YnNyYz1yZDEmdXRtX3NvdXJjZT1pbXBvcnRhbnRub3RpbXBvcnRhbnQuY29tJnV0bV9tZWRpdW09cmVmZXJyYWwmdXRtX2NhbXBhaWduPWJyaWRnZXQtam9uZXMtY2xpbWF0ZS1oZXJvIiwicG9zdF9pZCI6ImJjYjU0OGU1LWU1ODItNDNmOC1iN2E2LTJjMTc4MDBkNjlkYiIsInB1YmxpY2F0aW9uX2lkIjoiYTc4NGM3NWYtZmE4Ny00Y2QyLTg5ZTEtNjEwNjc1NjBiMTljIiwidmlzaXRfdG9rZW4iOiJlMGFkZDhjNi1lZWQ0LTRlYmQtYTM2OC1hZGQwMzFkNjZjMTYiLCJpYXQiOjE3MTM5OTA2OTIsImlzcyI6Im9yY2hpZCJ9.AkyVK2SFOR9muQMhsnU7pQaZ7EiaYVs_QrHXh0kMvwY"><b>Project HOPE</b></a> to support frontline teams working to strengthen healthcare systems and respond to crises globally.</p></li>
<li><p>🌎️ <b>Volunteer</b> to share your climate solutions work with the <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3ZvY2FsdmlkZW8uY29tL2MvZ2xvYmFsc29sdXRpb25zZGlhcnk_dXRtX3NvdXJjZT1pbXBvcnRhbnRub3RpbXBvcnRhbnQuY29tJnV0bV9tZWRpdW09cmVmZXJyYWwmdXRtX2NhbXBhaWduPWJyaWRnZXQtam9uZXMtY2xpbWF0ZS1oZXJvIiwicG9zdF9pZCI6ImJjYjU0OGU1LWU1ODItNDNmOC1iN2E2LTJjMTc4MDBkNjlkYiIsInB1YmxpY2F0aW9uX2lkIjoiYTc4NGM3NWYtZmE4Ny00Y2QyLTg5ZTEtNjEwNjc1NjBiMTljIiwidmlzaXRfdG9rZW4iOiJlMGFkZDhjNi1lZWQ0LTRlYmQtYTM2OC1hZGQwMzFkNjZjMTYiLCJpYXQiOjE3MTM5OTA2OTIsImlzcyI6Im9yY2hpZCJ9.MxQ43G6sb2rj38ivIesb6Lj_nRiH3LRjPwUAJmlnzpY"><b>Global Solutions Diary </b></a>from Project Drawdown and use your story to inspire hope in the climate community.</p></li>
<li><p><b>Get educated about</b> how you can join a network of people working on climate, and get started on working on solutions, in your city with <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy5jbGltYXRldGVjaGNpdGllcy5jb20vP3V0bV9zb3VyY2U9aW1wb3J0YW50bm90aW1wb3J0YW50LmNvbSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj1icmlkZ2V0LWpvbmVzLWNsaW1hdGUtaGVybyIsInBvc3RfaWQiOiJiY2I1NDhlNS1lNTgyLTQzZjgtYjdhNi0yYzE3ODAwZDY5ZGIiLCJwdWJsaWNhdGlvbl9pZCI6ImE3ODRjNzVmLWZhODctNGNkMi04OWUxLTYxMDY3NTYwYjE5YyIsInZpc2l0X3Rva2VuIjoiZTBhZGQ4YzYtZWVkNC00ZWJkLWEzNjgtYWRkMDMxZDY2YzE2IiwiaWF0IjoxNzEzOTkwNjkyLCJpc3MiOiJvcmNoaWQifQ.Df544z_ujtaFZDFYJcvTFeV3uWImv1EwCdwEuU67u_Y"><b>Climate Tech Cities</b></a>.</p></li>
<li><p><b>Be heard about</b> feeding hungry kids and urge your representatives to support the <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3AyYS5jby96eHN3aWlqP3V0bV9zb3VyY2U9aW1wb3J0YW50bm90aW1wb3J0YW50LmNvbSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj1icmlkZ2V0LWpvbmVzLWNsaW1hdGUtaGVybyIsInBvc3RfaWQiOiJiY2I1NDhlNS1lNTgyLTQzZjgtYjdhNi0yYzE3ODAwZDY5ZGIiLCJwdWJsaWNhdGlvbl9pZCI6ImE3ODRjNzVmLWZhODctNGNkMi04OWUxLTYxMDY3NTYwYjE5YyIsInZpc2l0X3Rva2VuIjoiZTBhZGQ4YzYtZWVkNC00ZWJkLWEzNjgtYWRkMDMxZDY2YzE2IiwiaWF0IjoxNzEzOTkwNjkyLCJpc3MiOiJvcmNoaWQifQ.rwjAVmbR5qP4ICwyE_58m8ZbX9XofixydJai6aFfTVo"><b>Universal School Meal Program Act</b></a>.</p></li>
<li><p><b>Invest in</b> a climate-friendly 401(k) using <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy5vdXJzcGhlcmUub3JnLz91dG1fc291cmNlPWltcG9ydGFudG5vdGltcG9ydGFudC5jb20mdXRtX21lZGl1bT1yZWZlcnJhbCZ1dG1fY2FtcGFpZ249YnJpZGdldC1qb25lcy1jbGltYXRlLWhlcm8iLCJwb3N0X2lkIjoiYmNiNTQ4ZTUtZTU4Mi00M2Y4LWI3YTYtMmMxNzgwMGQ2OWRiIiwicHVibGljYXRpb25faWQiOiJhNzg0Yzc1Zi1mYTg3LTRjZDItODllMS02MTA2NzU2MGIxOWMiLCJ2aXNpdF90b2tlbiI6ImUwYWRkOGM2LWVlZDQtNGViZC1hMzY4LWFkZDAzMWQ2NmMxNiIsImlhdCI6MTcxMzk5MDY5MiwiaXNzIjoib3JjaGlkIn0.e7qOrAFIHsnJqm8vjv8R1Mp_blhptve_5XmTugYl6x8"><b>Sphere</b></a>.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com/">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e9-4652-7119-b1d0-d25357232727.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/82ce2fc6-ac9a-49ad-913a-1c07861ca356/podcast_import_artwork_20260329-2-btoz4f.jpg?t=1774790683" />
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    <item>
  <title>Keeping Long COVID In The News</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/keeping_long_covid_in_the_news</link>
  <description>Who is still covering Long COVID, and how much is the audience actually growing? That&#39;s today&#39;s big question, and my guests are Betsy Ladygetz and Miles Griffis, editors and co-founders of The Sick Times, a journalist-founded website chronicling the Lo...</description>
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  <pubDate>Mon, 29 Apr 2024 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c4-ad00-787f-9ee2-c0b1ca24014f/019d39c4-ae4d-79a8-bd2b-621f7a5ffdd7.mp3" type="audio/mpeg" length="72627865" />
  <itunes:duration>4539</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>176</itunes:episode>
  <content:encoded><![CDATA[<p>Who is still covering Long COVID, and how much is the audience actually growing?</p>    <p>That's today's big question, and my guests are <b>Betsy Ladygetz</b> and <b>Miles Griffis</b>, editors and co-founders of <b>The Sick Times</b>, a journalist-founded website chronicling the Long COVID crisis.</p>    <p>The Sick Times investigates injustices, challenges powerful institutions, wades through the latest research, assesses COVID-19 data, and offers an essential platform for those most affected by the crisis.</p>    <p>Betsy is an independent science, health, and data journalist and writer focused on COVID-19 and the future of public health in general. Prior to The Sick Times, she ran the <b>COVID-19 Data Dispatch.</b> She was recently a journalism fellow at <b>MuckRock,</b> where she contributed to award-winning and impactful COVID-19 investigations, such as the <b>Uncounted Project</b>, investigations into the<b> National Institute of Health's Recover Program</b>, and stories covering public health responses in several states.</p>    <p>Miles is an independent journalist and writer who covers Long COVID, science, and LGBTQ plus issues. He developed Long COVID at the beginning of the COVID-19 pandemic and has used his lived experience to report on the disease.</p>    <p><b>So many people are struggling directly or indirectly with Long COVID. </b></p>    <p>Sometimes they don't even know themselves, but with journalism just crumbling around us, new publications like The Sick Times operated by<b> people with very particular essential skills and lived experiences can help make sure that these massive all all-encompassing issues of our lifetimes stay in the news, </b>giving everyone else a way to stay in touch, and of course, to act.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780306830921">The Hammer: Power, Inequality, and the Struggle for the Soul of Labor</a> by Hamilton Nolan</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781250849120">Let the Record Show: A Political History of ACT Up New York, 1987-1993 </a>by Sarah Schulman</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://thesicktimes.org/">Subscribe</a> and <a href="https://the-sick-times.fundjournalism.org/donate/">donate</a> to The Sick Times</p></li>
<li><p>Find a <a href="https://maskbloc.org/">Mask Bloc</a> near you</p></li>
<li><p>Support the <a href="https://www.longhauler-advocacy.org/">COVID-19 Longhauler Advocacy Project</a></p></li>
<li><p>Support the <a href="https://patientresearchcovid19.com/">Patient-Led Research Collaborative</a></p></li>
<li><p>Support the <a href="https://longcovidactionproject.com/">Long Covid Action Project</a></p></li>
<li><p>Learn about diseases related to Long Covid and support <a href="https://www.meaction.net/">#MeAction</a>, <a href="https://solvecfs.org/">Solve ME/CFS</a>, and <a href="https://dysautonomiainternational.org/">Dysautonomia International</a></p></li>
<li><p>Support the <a href="https://cleanairclub.org/">Clean Air Club </a>and <a href="https://www.airnyc.club/">A.I.R. NYC</a></p></li>
<li><p>Buy high-quality masks from <a href="https://www.projectn95.org/">Project N95</a></p></li>
<li><p>Get more COVID-19 info from <a href="https://peoplescdc.org/">People's CDC</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39ee-8e5e-7a50-9439-363cf433b2ca.vtt" type="text/vtt" />
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    <item>
  <title>Essay: Program The World</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_program_the_world</link>
  <description>This week: Let’s talk about the Information Era. Here&#39;s What You Can Do: Donate (and subscribe!) to the 19th, an independent, non-profit, kick-ass newsroom reporting on gender and politics. Volunteer with Tech Shift to build a fairer, more just technol...</description>
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  <pubDate>Thu, 11 Apr 2024 16:00:00 +0000</pubDate>
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  <itunes:duration>1641</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Let’s talk about the Information Era.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> (and subscribe!) to<a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovLzE5dGhuZXdzLm9yZy8_dXRtX3NvdXJjZT1pbXBvcnRhbnRub3RpbXBvcnRhbnQuY29tJnV0bV9tZWRpdW09cmVmZXJyYWwmdXRtX2NhbXBhaWduPXByb2dyYW0tdGhlLXdvcmxkIiwicG9zdF9pZCI6ImJmZjNkY2I0LWYzNGYtNGZkMC1hYjM1LTE5YmU4ODgyMTZhYSIsInB1YmxpY2F0aW9uX2lkIjoiYTc4NGM3NWYtZmE4Ny00Y2QyLTg5ZTEtNjEwNjc1NjBiMTljIiwidmlzaXRfdG9rZW4iOiI0ZjY5MGQ2ZC0zZTRhLTQxNzYtYWVhZC1mMDQ5OTljOWE4MjAiLCJpYXQiOjE3MTI2OTMxOTQsImlzcyI6Im9yY2hpZCJ9.w0-rND27YYrWDTwcAaE0hGbpp4R7sHrirOZvaoAFF7c"><b> the 19th</b></a>, an independent, non-profit, kick-ass newsroom reporting on gender and politics.</p></li>
<li><p><b>Volunteer</b> with <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy50ZWNoc2hpZnQub3JnLz91dG1fc291cmNlPWltcG9ydGFudG5vdGltcG9ydGFudC5jb20mdXRtX21lZGl1bT1yZWZlcnJhbCZ1dG1fY2FtcGFpZ249cHJvZ3JhbS10aGUtd29ybGQiLCJwb3N0X2lkIjoiYmZmM2RjYjQtZjM0Zi00ZmQwLWFiMzUtMTliZTg4ODIxNmFhIiwicHVibGljYXRpb25faWQiOiJhNzg0Yzc1Zi1mYTg3LTRjZDItODllMS02MTA2NzU2MGIxOWMiLCJ2aXNpdF90b2tlbiI6IjRmNjkwZDZkLTNlNGEtNDE3Ni1hZWFkLWYwNDk5OWM5YTgyMCIsImlhdCI6MTcxMjY5MzE5NCwiaXNzIjoib3JjaGlkIn0.Plu6OeXjC_ne48IcXaslwhdnH22odrBfpdZoIXpYp_s"><b>Tech Shift</b></a> to build a fairer, more just technological future.</p></li>
<li><p>🌏️ <b>Get educated about</b> the powerful institutions using technology to change society through the invaluable reporting by <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3RoZW1hcmt1cC5vcmcvP3V0bV9zb3VyY2U9aW1wb3J0YW50bm90aW1wb3J0YW50LmNvbSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj1wcm9ncmFtLXRoZS13b3JsZCIsInBvc3RfaWQiOiJiZmYzZGNiNC1mMzRmLTRmZDAtYWIzNS0xOWJlODg4MjE2YWEiLCJwdWJsaWNhdGlvbl9pZCI6ImE3ODRjNzVmLWZhODctNGNkMi04OWUxLTYxMDY3NTYwYjE5YyIsInZpc2l0X3Rva2VuIjoiNGY2OTBkNmQtM2U0YS00MTc2LWFlYWQtZjA0OTk5YzlhODIwIiwiaWF0IjoxNzEyNjkzMTk0LCJpc3MiOiJvcmNoaWQifQ.TFe9EKXO8eYK9PeUDDvfeyk2relzpOqANac4M-3yMvs"><b>The Markup.</b></a></p></li>
<li><p><b>Be heard about</b> keeping companies accountable to assessing AI for bias and effectiveness and ask your representatives to support the <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy5jb25ncmVzcy5nb3YvYmlsbC8xMTh0aC1jb25ncmVzcy9zZW5hdGUtYmlsbC8yODkyL2FsbC1pbmZvP3M9MSZyPTQ0JnV0bV9zb3VyY2U9aW1wb3J0YW50bm90aW1wb3J0YW50LmNvbSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj1wcm9ncmFtLXRoZS13b3JsZCIsInBvc3RfaWQiOiJiZmYzZGNiNC1mMzRmLTRmZDAtYWIzNS0xOWJlODg4MjE2YWEiLCJwdWJsaWNhdGlvbl9pZCI6ImE3ODRjNzVmLWZhODctNGNkMi04OWUxLTYxMDY3NTYwYjE5YyIsInZpc2l0X3Rva2VuIjoiNGY2OTBkNmQtM2U0YS00MTc2LWFlYWQtZjA0OTk5YzlhODIwIiwiaWF0IjoxNzEyNjkzMTk0LCJpc3MiOiJvcmNoaWQifQ.PeU6SBDkgceBN4Njot5ikmc3DPNFIu43fbDOiZALZjM"><b>Algorithmic Accountability Act.</b></a></p></li>
<li><p><b>Invest in</b> climate tech solutions that will accelerate the transition to a clean economy with <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy5mdWxsY3ljbGUuY29tLz91dG1fc291cmNlPWltcG9ydGFudG5vdGltcG9ydGFudC5jb20mdXRtX21lZGl1bT1yZWZlcnJhbCZ1dG1fY2FtcGFpZ249cHJvZ3JhbS10aGUtd29ybGQiLCJwb3N0X2lkIjoiYmZmM2RjYjQtZjM0Zi00ZmQwLWFiMzUtMTliZTg4ODIxNmFhIiwicHVibGljYXRpb25faWQiOiJhNzg0Yzc1Zi1mYTg3LTRjZDItODllMS02MTA2NzU2MGIxOWMiLCJ2aXNpdF90b2tlbiI6IjRmNjkwZDZkLTNlNGEtNDE3Ni1hZWFkLWYwNDk5OWM5YTgyMCIsImlhdCI6MTcxMjY5MzE5NCwiaXNzIjoib3JjaGlkIn0.y_bJgxm5JMFaRgv7wVIMA03swM1zgUGf07vDLzB6HsI"><b>Full Cycle.</b></a></p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com/">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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    <item>
  <title>The Social Infrastructure of Water</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/the_social_infrastructure_of_water</link>
  <description>What have we learned from millennia of water insecurity, of climate changes and disasters, of building along freshwater ways and the ocean, that we can apply today? That&#39;s today&#39;s big question, and my guest is Dr. Amber Wutich. Dr. Wutich is an ASU Pre...</description>
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  <pubDate>Mon, 08 Apr 2024 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c4-b228-7538-83ee-c9361494c4be/019d39c4-b310-77ff-b8a9-fb5d02cb9ae6.mp3" type="audio/mpeg" length="77151808" />
  <itunes:duration>4821</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
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  <content:encoded><![CDATA[<p>What have we learned from millennia of water insecurity, of climate changes and disasters, of building along freshwater ways and the ocean, that we can apply today?</p>    <p>That's today's big question, and my guest is <b>Dr. Amber Wutich</b>.</p>    <p>Dr. Wutich is an <b>ASU President's Professor</b>, <b>Director of the Center for Global Health</b>, and<b> 2023 MacArthur Fellow. </b></p>    <p>She's an expert on water insecurity, and directs the <b>Global Ethnohydrology Study</b>, a cross cultural study of water knowledge and management in over 20 countries.</p>    <p>Dr. Wutich’s two decades of community based field work explore how people respond individually and collectively to extremely water scarce conditions. She leads the<b> NSF Action for Water Equity</b>, a participatory convergence study that develops collaborative water solutions with water insecure U.S. communities. Her teaching has been recognized with many awards, including the <b>Carnegie Case Arizona Professor of the Year.</b></p>    <p>As maybe the most important thing that neither you or I can live without, water is both becoming more scarce in Central America, Northern India, Syria and other places, and more prevalent through sea level rise, flooding and storms where we're not ready for it.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul><li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p>Connect with Amber on <a href="https://www.linkedin.com/in/amber-wutich-38210b62">LinkedIn</a>, <a href="https://twitter.com/awutich?lang=en">Twitter</a>, and <a href="https://bsky.app/profile/awutich.bsky.social">BlueSky</a></p></li>
<li><p>Donate or volunteer with <a href="https://www.waterforpeople.org/take-action/">Water For People</a></p></li>
<li><p>Donate to<a href="https://www.digdeep.org/how-to-help"> Dig Deep</a></p></li>
<li><p>Learn more about Amber's work with NSF-funded <a href="https://hwise-rcn.org/">Household Water Insecurity Experiences Research Coordination Network</a></p></li>
<li><p>Learn more about the <a href="https://www.nsf.gov/">National Science Foundation</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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    <item>
  <title>Essay: The Aftermath</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_the_aftermath</link>
  <description>This week: Bernie decided March 15th is Long COVID Awareness Day, so I thought it was an appropriate moment to try to pull together the threads of why Long COVID pisses me off so much, examples of other self-defeating issues we never learned from, and ...</description>
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  <pubDate>Mon, 25 Mar 2024 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c4-afa1-7fd1-bad1-4dce4f1b3c35/019d39c4-b0ee-790d-9b73-3256edecee1b.mp3" type="audio/mpeg" length="26030416" />
  <itunes:duration>1626</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Bernie decided March 15th is<b> Long COVID Awareness Day</b>, so I thought it was an appropriate moment to try to pull together the threads of why Long COVID pisses me off so much, examples of other self-defeating issues we never learned from, and a blueprint for how to do better, better.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p>🌎️ <b>Donate</b> to <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy5waWgub3JnL2dldC1pbnZvbHZlZD91dG1fc291cmNlPWltcG9ydGFudG5vdGltcG9ydGFudC5jb20mdXRtX21lZGl1bT1yZWZlcnJhbCZ1dG1fY2FtcGFpZ249dGhlLWFmdGVybWF0aCIsInBvc3RfaWQiOiJkZWY0MTRlYS0yODM5LTQ0NDEtYmZlNS0wNGYxMTNjYzNjMGEiLCJwdWJsaWNhdGlvbl9pZCI6ImE3ODRjNzVmLWZhODctNGNkMi04OWUxLTYxMDY3NTYwYjE5YyIsInZpc2l0X3Rva2VuIjoiNDFhY2JmMGEtZmNhMC00ZWVkLWI1ZjItOWY4MjRlYjVkMjA4IiwiaWF0IjoxNzEwODY5ODYxLCJpc3MiOiJvcmNoaWQifQ.j6Yn0_XVav_owZ8SkxBvgYAM1HVtXHES8ncpPFPsC7k"><b>Partners in Health</b></a> to ensure that everyone, everywhere has access to quality healthcare.</p></li>
<li><p><b>Volunteer</b> for<a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.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.2e54J0oCxIV5ey2MmjIDvxYuJRuJogUbOwT1fo5Gtpo"><b> a clinical trial</b></a> to help us better understand the impacts of COVID and Long COVID.</p></li>
<li><p><b>Get educated about</b> how you can start a<a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy5wdWJsaWNoZWFsdGgub3JnL2NhcmVlcnMvP3V0bV9zb3VyY2U9aW1wb3J0YW50bm90aW1wb3J0YW50LmNvbSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj10aGUtYWZ0ZXJtYXRoIiwicG9zdF9pZCI6ImRlZjQxNGVhLTI4MzktNDQ0MS1iZmU1LTA0ZjExM2NjM2MwYSIsInB1YmxpY2F0aW9uX2lkIjoiYTc4NGM3NWYtZmE4Ny00Y2QyLTg5ZTEtNjEwNjc1NjBiMTljIiwidmlzaXRfdG9rZW4iOiI0MWFjYmYwYS1mY2EwLTRlZWQtYjVmMi05ZjgyNGViNWQyMDgiLCJpYXQiOjE3MTA4Njk4NjEsImlzcyI6Im9yY2hpZCJ9.6-KmkN9J6XZOBG24T43Of8ZjlWHEFFHYfKdsj_JRQBc"><b> career in public health</b></a>.</p></li>
<li><p><b>Be heard about</b> early detection in your community and get your local officials to start a wastewater intelligence program with <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL2Jpb2JvdC5pby9nb3Zlcm5tZW50P3V0bV9zb3VyY2U9aW1wb3J0YW50bm90aW1wb3J0YW50LmNvbSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj10aGUtYWZ0ZXJtYXRoIiwicG9zdF9pZCI6ImRlZjQxNGVhLTI4MzktNDQ0MS1iZmU1LTA0ZjExM2NjM2MwYSIsInB1YmxpY2F0aW9uX2lkIjoiYTc4NGM3NWYtZmE4Ny00Y2QyLTg5ZTEtNjEwNjc1NjBiMTljIiwidmlzaXRfdG9rZW4iOiI0MWFjYmYwYS1mY2EwLTRlZWQtYjVmMi05ZjgyNGViNWQyMDgiLCJpYXQiOjE3MTA4Njk4NjEsImlzcyI6Im9yY2hpZCJ9.NqTYuQJdDP3IX6-KQrntefLgt_9XYfgIuUqbxnJqNlo"><b>Biobot.</b></a></p></li>
<li><p>🌎️ <b>Invest in</b> a matching fund with <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy5nYXZpLm9yZy9pbnZlc3RpbmctZ2F2aS9pbm5vdmF0aXZlLWZpbmFuY2luZy9nYXZpLW1hdGNoaW5nLWZ1bmQ_dXRtX3NvdXJjZT1pbXBvcnRhbnRub3RpbXBvcnRhbnQuY29tJnV0bV9tZWRpdW09cmVmZXJyYWwmdXRtX2NhbXBhaWduPXRoZS1hZnRlcm1hdGgiLCJwb3N0X2lkIjoiZGVmNDE0ZWEtMjgzOS00NDQxLWJmZTUtMDRmMTEzY2MzYzBhIiwicHVibGljYXRpb25faWQiOiJhNzg0Yzc1Zi1mYTg3LTRjZDItODllMS02MTA2NzU2MGIxOWMiLCJ2aXNpdF90b2tlbiI6IjQxYWNiZjBhLWZjYTAtNGVlZC1iNWYyLTlmODI0ZWI1ZDIwOCIsImlhdCI6MTcxMDg2OTg2MSwiaXNzIjoib3JjaGlkIn0.srbu16CXPThbR7k15U5ApkRmVEigj4Kuk6TJhY-F3Xg"><b>Gavi </b></a>to get people vaccinated worldwide.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com/">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e9-430f-7655-a229-ccbbc8ffbbe4.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/77da5fc3-9174-4d04-90cf-0127efb6b282/podcast_import_artwork_20260329-2-v5rgr8.jpg?t=1774790691" />
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    <item>
  <title>The Best Depression Treatment For You</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/the_best_depression_treatment_for_you</link>
  <description>You know you&#39;re stressed. You know you&#39;re anxious. Do you have depression? And do you need to know the latest in the biology of how the brain works and depression works or doesn&#39;t work and whether the gut is involved in getting meaningful help? That&#39;s ...</description>
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  <pubDate>Mon, 18 Mar 2024 07:00:00 +0000</pubDate>
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  <itunes:duration>4244</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>174</itunes:episode>
  <content:encoded><![CDATA[<p>You know you're stressed. You know you're anxious. Do you have depression? And do you need to know the latest in the biology of how the brain works and depression works or doesn't work and whether the gut is involved in getting meaningful help?</p>    <p>That's today's big question. I promise it's kind of one question, even if there are a ton of different answers, and they're going to be different for everybody.</p>    <p>This conversation is a follow-up to our last couple of conversations about the brain, the gut, and depression. My returning guest is <b>Srijan Sen.</b> </p>    <p>Srijan is still the <b>Francis and Kenneth Eisenberg Professor of Depression and Neurosciences at the University of Michigan</b> and the<b> Director of the Francis and Kenneth Eisenberg and Family Depression Center.</b> </p>    <p>His leading research focuses on the interactions between genes and the environment and their effect on stress, anxiety, and depression.</p>   <h2><b>Content Warning</b></h2>   <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul><li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow along with the work of <a href="https://www.srijan-sen-lab.com/">The Sen Lab</a></p></li>
<li><p>Follow Srijan on<a href="https://twitter.com/Srijan_SenMDPhD"> Twitter</a></p></li>
<li><p><a href="https://988lifeline.org/current-events/the-lifeline-and-988/">Suicide Crisis Lifeline (Call 988)</a></p></li>
<li><p><a href="https://www.thetrevorproject.org/">The Trevor Project Hotline</a> for LBGTQ+ youth</p></li>
<li><p><a href="https://podcast.importantnotimportant.com/what-causes-depression/">Listen</a> to Srijan's first episode</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39ee-50fd-7b3b-934c-d40fbe37520d.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c0569f5d-71de-4598-b810-6659f47496f2/podcast_import_artwork_20260329-2-j6r4ul.jpg?t=1774790693" />
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    <item>
  <title>Essay: How To Give</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_how_to_give</link>
  <description>This week: There are few problems so simple that a single donation can fix them. Usually, to turn a problem into a realistic opportunity takes many donations. Over time, spread over a large number of donors. But all the work before that is kind of exha...</description>
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  <pubDate>Wed, 13 Mar 2024 18:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c4-ba9d-7d61-a5d1-06e46379d0a2/019d39c4-bb77-7ed2-83c0-42002ae31e88.mp3" type="audio/mpeg" length="28463356" />
  <itunes:duration>1778</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>There are few problems so simple that a single donation can fix them.</p>    <p>Usually, to turn a problem into a realistic opportunity takes many donations. Over time, spread over a large number of donors.</p>    <p>But all the work before that is kind of exhausting: you’ve gotta make sure your donation goes to the right place, the right organization, the right people — usually the ones closest to the problem — with the most pragmatic intentions.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy5naXZlZGlyZWN0bHkub3JnLz91dG1fc291cmNlPWltcG9ydGFudG5vdGltcG9ydGFudC5jb20mdXRtX21lZGl1bT1yZWZlcnJhbCZ1dG1fY2FtcGFpZ249aG93LXRvLWdpdmUiLCJwb3N0X2lkIjoiYzQxOTcwNDYtYmM4NC00NjJlLTg0ZDgtZGZmYzY2NTIwZTEzIiwicHVibGljYXRpb25faWQiOiJhNzg0Yzc1Zi1mYTg3LTRjZDItODllMS02MTA2NzU2MGIxOWMiLCJ2aXNpdF90b2tlbiI6ImRjYzBiY2IzLTBkN2ItNGUyNi05NWIzLWQ2NjY2NWQ1NmQyYSIsImlhdCI6MTcwOTgzMDcwMywiaXNzIjoib3JjaGlkIn0.cwkiciPX4ArsQ2Ph_WtRaxlLUdKmDzh5eucz8yGJdGM"><b>Give Directly</b></a> and put cash straight into the pockets of the people who need it the most.</p></li>
<li><p><b>Volunteer</b> with <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy5vdmVyZG9zZWxpZmVsaW5lLm9yZy92b2x1bnRlZXIvP3V0bV9zb3VyY2U9aW1wb3J0YW50bm90aW1wb3J0YW50LmNvbSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj1ob3ctdG8tZ2l2ZSIsInBvc3RfaWQiOiJjNDE5NzA0Ni1iYzg0LTQ2MmUtODRkOC1kZmZjNjY1MjBlMTMiLCJwdWJsaWNhdGlvbl9pZCI6ImE3ODRjNzVmLWZhODctNGNkMi04OWUxLTYxMDY3NTYwYjE5YyIsInZpc2l0X3Rva2VuIjoiZGNjMGJjYjMtMGQ3Yi00ZTI2LTk1YjMtZDY2NjY1ZDU2ZDJhIiwiaWF0IjoxNzA5ODMwNzAzLCJpc3MiOiJvcmNoaWQifQ.yGaddRRh6p5W3wpG31WCTmn_7FEMkyIZQuOpBMK_GP0"><b>Overdose Lifeline</b></a> to support their harm reduction and awareness efforts.</p></li>
<li><p><b>Get educated about</b> starting a resilience hub in your community with resources from the <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3Jlc2lsaWVuY2UtaHViLm9yZy9nZXQtaW52b2x2ZWQvP3V0bV9zb3VyY2U9aW1wb3J0YW50bm90aW1wb3J0YW50LmNvbSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj1ob3ctdG8tZ2l2ZSIsInBvc3RfaWQiOiJjNDE5NzA0Ni1iYzg0LTQ2MmUtODRkOC1kZmZjNjY1MjBlMTMiLCJwdWJsaWNhdGlvbl9pZCI6ImE3ODRjNzVmLWZhODctNGNkMi04OWUxLTYxMDY3NTYwYjE5YyIsInZpc2l0X3Rva2VuIjoiZGNjMGJjYjMtMGQ3Yi00ZTI2LTk1YjMtZDY2NjY1ZDU2ZDJhIiwiaWF0IjoxNzA5ODMwNzAzLCJpc3MiOiJvcmNoaWQifQ.mCxo_pfa1o8V1LymeSLnusR5pyRL8iTIadSIOcj6wl4"><b>USDN</b></a>.</p></li>
<li><p><b>Be heard about</b> making healthy school meals <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3AyYS5jby9Hcmttcmw2P3V0bV9zb3VyY2U9aW1wb3J0YW50bm90aW1wb3J0YW50LmNvbSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj1ob3ctdG8tZ2l2ZSIsInBvc3RfaWQiOiJjNDE5NzA0Ni1iYzg0LTQ2MmUtODRkOC1kZmZjNjY1MjBlMTMiLCJwdWJsaWNhdGlvbl9pZCI6ImE3ODRjNzVmLWZhODctNGNkMi04OWUxLTYxMDY3NTYwYjE5YyIsInZpc2l0X3Rva2VuIjoiZGNjMGJjYjMtMGQ3Yi00ZTI2LTk1YjMtZDY2NjY1ZDU2ZDJhIiwiaWF0IjoxNzA5ODMwNzAzLCJpc3MiOiJvcmNoaWQifQ.rhZUdF85Q7z7hWritpBMt9ZhC9ttR50uEWdyWi1qH3c"><b>free for students everywhere</b></a>.</p></li>
<li><p><b>Invest in</b> a sustainable future and find a clean bank to move your money into using <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL2JhbmsuZ3JlZW4vP3V0bV9zb3VyY2U9aW1wb3J0YW50bm90aW1wb3J0YW50LmNvbSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj1ob3ctdG8tZ2l2ZSIsInBvc3RfaWQiOiJjNDE5NzA0Ni1iYzg0LTQ2MmUtODRkOC1kZmZjNjY1MjBlMTMiLCJwdWJsaWNhdGlvbl9pZCI6ImE3ODRjNzVmLWZhODctNGNkMi04OWUxLTYxMDY3NTYwYjE5YyIsInZpc2l0X3Rva2VuIjoiZGNjMGJjYjMtMGQ3Yi00ZTI2LTk1YjMtZDY2NjY1ZDU2ZDJhIiwiaWF0IjoxNzA5ODMwNzAzLCJpc3MiOiJvcmNoaWQifQ.N6FJGCGXaRSpJ6B3R0ilcQ8vo2W8hi94KoMwP-Cnrew"><b>bank.green</b></a>.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com/">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39e9-554f-733b-af24-09f5baed1721.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/85ee7b29-069e-4d11-b396-c86a0fa51236/podcast_import_artwork_20260329-2-u20h4o.jpg?t=1774790690" />
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    <item>
  <title>Can Capitalism (Justly) Solve the Climate Crisis?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/can_capitalism_justly_solve_the_climate_crisis</link>
  <description>The climate clock is ticking faster and faster. How can we use capitalism to undo the bad stuff that capitalism did and maybe even make things better? That&#39;s today&#39;s big (loaded) question, and my returning guest is Akshat Rathi. Akshat is a London-base...</description>
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  <pubDate>Mon, 04 Mar 2024 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c4-ca32-7ee9-8daf-5529c48a120d/019d39c4-cb68-71cb-96c1-6c933f0bcaed.mp3" type="audio/mpeg" length="59272815" />
  <itunes:duration>3704</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>173</itunes:episode>
  <content:encoded><![CDATA[<p>The climate clock is ticking faster and faster.</p>    <p>How can we use capitalism to undo the bad stuff that capitalism did and maybe even make things better?</p>    <p>That's today's big (loaded) question, and my returning guest is <b>Akshat Rathi</b>.</p>    <p>Akshat is a London-based senior reporter, newsletter writer, and podcaster for <b>Bloomberg News.</b></p>    <p>Akshat has a PhD in organic chemistry from the <b>University of Oxford</b>, and a <b>BTech in Chemical Engineering</b> from the <b>Institute of Chemical Technology in Mumbai</b>. Akshat was previously a senior reporter at<b> Quartz</b> and a science editor at <b>The Conversation</b>.</p>    <p>He is here today to talk about his first book, <b>Climate Capitalism.</b></p>    <p><b>This wonderful book tells the stories of people building solutions at scale to tackle one of humanity's greatest challenges.</b> Some solutions we've already built, like solar and batteries, and some we're still working on because they take a lot of work, and money, and politics.</p>    <p>In a world where journalism is going bye-bye, and the climate clock is ticking, but we've made so much progress, and we can make so much more, Akshat's reporting in this book couldn't be more timely, as we seek to answer the question, <b>where are we on this timeline?</b></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781472285256">The Long View</a> by Richard Fisher</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Order <a href="https://bookshop.org/a/8952/9781778401855">Climate Capitalism</a> in the US/Canada (out March 12)</p></li>
<li><p>Order <a href="https://www.amazon.co.uk/Climate-Capitalism-Race-Zero-Emissions/dp/1529329922">Climate Capitalism</a> in the UK (out now)</p></li>
<li><p>Order<a href="https://www.amazon.in/CLIMATE-CAPITALISM-WINNING-GLOBAL-EMISSIONS/dp/1529329930/"> Climate Capitalism</a> in India (out now)</p></li>
<li><p>Order <a href="https://blackwells.co.uk/bookshop/product/9781529329926">Climate Capitalism</a> in the rest of the world</p></li>
<li><p>Listen to Akshat on his podcast <a href="https://www.bloomberg.com/green-zero-emissions-podcast">Zero</a>, and subscribe to his <a href="https://www.linkedin.com/newsletters/net-zero-6640600928812617729">newsletter</a></p></li>
<li><p>Read about the Biden Administration's regulations on the social costs of climate change <a href="https://www.nytimes.com/2023/05/28/climate/ricky-revesz-oira-regulation-biden.html">here </a>and <a href="https://www.washingtonpost.com/climate-environment/2021/02/26/biden-cost-climate-change/">here</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow us on Threads: <a href="https://www.threads.net/@importantnotimportant">www.threads.net/@importantnotimportant</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: on Twitter - <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a>; Bluesky - <a href="https://bsky.app/profile/quinnemmett.bsky.social">bsky.app/profile/quinnemmett.bsky.social</a>; Threads - <a href="https://www.threads.net/@quinnemmett">www.threads.net/@quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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  <title>Essay: How to See The Forest</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_how_to_see_the_forest</link>
  <description>This week: Are we in the hardest part of the climate transition? Here&#39;s What You Can Do: 🌎️ Donate to 350.org, a global movement working towards a fossil fuel-free world. Volunteer with your local Mothers Out Front chapter to fight for a world that pro...</description>
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  <pubDate>Mon, 26 Feb 2024 17:00:00 +0000</pubDate>
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  <itunes:duration>1669</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Are we in the hardest part of the climate transition?</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p>🌎️ <b>Donate</b> to <a href="https://350.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=how-to-see-the-forest"><b>350.org</b></a>, a global movement working towards a fossil fuel-free world.</p></li>
<li><p><b>Volunteer</b> with your local <a href="https://www.mothersoutfront.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=how-to-see-the-forest"><b>Mothers Out Front</b></a> chapter to fight for a world that protects kids.</p></li>
<li><p><b>Get educated about</b> building a clean energy company using the videos, exercises, and curriculum in <a href="https://docs.google.com/spreadsheets/d/1mHj6rm_7pMThv6dcemgfpF8k1j5Cq7BiW33yAOo8WC0/edit?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=how-to-see-the-forest#gid=1073470640"><b>Third Derivative’s Startup Resource Database</b></a>.</p></li>
<li><p>🌎️ <b>Be heard about</b> climate justice and find an initiative that needs your support or signature in your country using <a href="https://www.no-burn.org/action-alerts/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=how-to-see-the-forest"><b>GAIA’s action alert tool.</b></a></p></li>
<li><p><b>Invest in</b> the future by setting up a climate-friendly 401(k) with <a href="https://www.oursphere.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=how-to-see-the-forest"><b>Sphere</b></a>.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39eb-6b5d-7163-99d5-7c6ca954b9b5.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ba5fda92-be3a-46a8-b950-7bc2d5b72ae6/podcast_import_artwork_20260329-2-zb755b.jpg?t=1774790699" />
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  <title>Saving Democracy From The Bottom Up</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/saving_democracy_from_the_bottom_up</link>
  <description>What are reverse coattails, and how might they slow climate change, prevent the next pandemic, and keep Nazis off of school boards? That&#39;s today&#39;s big question, and my returning guest is Amanda Litman. Amanda is one of my favorite people. She is the co...</description>
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  <pubDate>Mon, 19 Feb 2024 07:00:00 +0000</pubDate>
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  <itunes:duration>2418</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>172</itunes:episode>
  <content:encoded><![CDATA[<p><b>What are reverse coattails, and how might they slow climate change, prevent the next pandemic, and keep Nazis off of school boards? </b></p>    <p>That's today's big question, and my returning guest is <b>Amanda Litman</b>.</p>    <p>Amanda is one of my favorite people. She is the co-founder and co-executive director of<b> Run for Something</b>, which recruits and supports young, diverse progressives running for down-ballot office, state, and local, and all those fun levels.</p>    <p>Since launching in <b>2017</b>, a thousand years ago, <b>Run for Something</b> <b>has elected more than 1000 leaders across nearly all 50 states, mostly women and people of color.</b></p>    <p><b>Politico</b> named <b>Run for Something</b> and Amanda,<b> one of the 50 ideas driving politics</b> in <b>2018</b>. <b>Bloomberg</b> called her <b>one of the People to Watch</b> in<b> 2019</b>. <b>Fortune</b> named her to their annual <b>40 under 40 list in 2020</b>. And in 2022, Amanda was one of the <b>Time Next 100</b>, a list of 100 rising stars from around the world.</p>    <p>And look, it's yet another election year in America because it's another year in America, so there is never a better time to invite Amanda back onto the show.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780593597033">North Woods </a>by Daniel Mason</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://runforsomething.net/run/">Run for Office</a>!</p></li>
<li><p><a href="https://runforsomething.net/help/volunteer-sign-up/">Volunteer</a> for a progressive, young candidate</p></li>
<li><p><a href="https://secure.actblue.com/donate/rfs?refcode=web_head">Donate</a> to help get progressive, young candidates elected</p></li>
<li><p>Learn more about running for office, support the educational efforts of Run for Something and make a c3 donation at <a href="https://runforsomethingcivics.net/">Run For Something Civics</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39ed-2a74-74b4-845c-60ad05c75716.vtt" type="text/vtt" />
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  <title>Essay: The Wheels on the Bus Go Round and Round</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_the_wheels_on_the_bus_go_round_and_round</link>
  <description>This week: How are we supposed to navigate this energy transition, AI, and pandemics, if we cannot agree on the most basic, fundamental shit? We argue about tradeoffs or gently suggest expanding the scope of our moral concern to include other people’s ...</description>
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  <pubDate>Wed, 14 Feb 2024 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c4-d208-716f-9717-17f643ad332e/019d39c4-d2f7-7a01-b8b7-4dd964e436c3.mp3" type="audio/mpeg" length="25352068" />
  <itunes:duration>1584</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>How are we supposed to navigate this energy transition, AI, and pandemics, if we cannot agree on the most basic, fundamental shit?</p>    <p>We argue about tradeoffs or gently suggest expanding the scope of our moral concern to include other people’s air, water, food, shelter, and health, instead of simply saying some things — like the lives of children — are simply, emphatically, non-negotiable.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to <a href="https://fightflavoredecigs.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-wheels-on-the-bus-go-round-and-round"><b>Tobacco-Free Kids</b></a> to protect kids from e-cigarettes.</p></li>
<li><p><b>Volunteer</b> with <a href="https://www.everytown.org/join/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-wheels-on-the-bus-go-round-and-round"><b>Everytown</b></a> to prevent gun violence in schools.</p></li>
<li><p>🌎️ <b>Get educated about</b> the many co-benefits of <a href="https://earthjustice.org/article/the-electric-school-bus-is-the-climate-hero-we-need?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-wheels-on-the-bus-go-round-and-round"><b>electric school buses</b></a>.</p></li>
<li><p><b>Be heard about</b> keeping kids healthy by urging your representative to co-sponsor the <a href="https://p2a.co/zxswiij?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-wheels-on-the-bus-go-round-and-round"><b>Universal School Meal Program Act.</b></a></p></li>
<li><p>🌍️ <b>Invest in</b> companies with ESG metrics that align with your morals using <a href="https://fennel.com/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-wheels-on-the-bus-go-round-and-round"><b>fennel</b></a>.</p></li>
</ul>    <p>🌎️ = <i>Global Action Step</i></p>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39eb-eb45-72ac-a062-7af8d0b0e6ec.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b877da7c-ed34-4d17-99a7-668e7d3d0d95/podcast_import_artwork_20260329-2-3obmwn.jpg?t=1774790699" />
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  <title>Essay: If This, Then What Else?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_if_this_then_what_else</link>
  <description>This week: Today’s essay is a bit of a departure — I just wanted to make super clear where I stand vis a vis the next eleven months. A MAGA party don&#39;t stop unless we stop it. Here&#39;s What You Can Do: Donate to Voters of Tomorrow to defend democracy for...</description>
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  <pubDate>Fri, 09 Feb 2024 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c4-d1fe-7054-8cc5-4d8705632980/019d39c4-d319-76ab-b5ea-5c546b3ac2e8.mp3" type="audio/mpeg" length="25851529" />
  <itunes:duration>1615</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Today’s essay is a bit of a departure — I just wanted to make super clear where I stand vis a vis the next eleven months.</p>    <p>A MAGA party don't stop unless we stop it.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to <a href="https://secure.actblue.com/donate/voters-of-tomorrow-action-1?refcode=website&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=if-this-then-what-else"><b>Voters of Tomorrow</b></a> to defend democracy for the next generation.</p></li>
<li><p><b>Volunteer</b> with <a href="https://runforsomething.net/help/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=if-this-then-what-else"><b>Run For Something</b></a> to help young, diverse progressives get elected.</p></li>
<li><p>🌍️ <b>Get educated about</b> how your country is keeping up with its commitments to the Paris Agreement using the <a href="https://climateactiontracker.org/countries/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=if-this-then-what-else"><b>Climate Action Tracker</b></a>, and then hold your public officials accountable.</p></li>
<li><p><b>Be heard about</b> returning political power to the people and contact your representative to support the <a href="https://5calls.org/issue/citizens-united-dark-money-fec/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=if-this-then-what-else"><b>Democracy For All Amendment</b></a>.</p></li>
<li><p>🌏️ <b>Invest in</b> sustainable companies with <a href="https://www.util.co/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=if-this-then-what-else"><b>Util</b></a>, using insights based on data, not greenwashing.</p></li>
</ul>    <p>🌎️ = <i>Global Action Step</i></p>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39eb-5e47-7954-a5ba-4c4d9c0f845c.vtt" type="text/vtt" />
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</item>

    <item>
  <title>2024: The Gaps and How to Close Them</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/2024_the_gaps_and_how_to_close_them</link>
  <description>This week: Today’s essay is my version of a 2024 preview. Unlike other previews, though, it’s less, “This is what is going to happen” and more “These are the table stakes as far as I can tell.” I think that approach is much more helpful, but you can be...</description>
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  <pubDate>Wed, 07 Feb 2024 07:00:00 +0000</pubDate>
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  <itunes:duration>2292</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Today’s essay is my version of a 2024 preview. Unlike other previews, though, it’s less, “This is what is going to happen” and more “These are the table stakes as far as I can tell.”</p>    <p>I think that approach is much more helpful, but you can be the judge.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovLzE5dGhuZXdzLm9yZy8_dXRtX3NvdXJjZT1pbXBvcnRhbnRub3RpbXBvcnRhbnQuY29tJnV0bV9tZWRpdW09cmVmZXJyYWwmdXRtX2NhbXBhaWduPTIwMjQtdGhlLWdhcHMtYW5kLWhvdy10by1jbG9zZS10aGVtIiwicG9zdF9pZCI6ImJkYTA5N2Q4LTc2ZmUtNDYxNC1hODc4LTM0MmY5M2IzNzMzNyIsInB1YmxpY2F0aW9uX2lkIjoiYTc4NGM3NWYtZmE4Ny00Y2QyLTg5ZTEtNjEwNjc1NjBiMTljIiwidmlzaXRfdG9rZW4iOiJmNzRiZDVmOS1kNTQ3LTRjMWItYjRjMy1hMjY2NmY3NTQ3MGMiLCJpYXQiOjE3MDY4OTUyMjQsImlzcyI6Im9yY2hpZCJ9.qMWVnwfhQnA828sbnzQ1jYuoyglI4-5Ob65tXxxJRdA"><b>the 19th</b></a>, an independent newsroom that focuses on gender, politics, and policy. Journalism is being hit hard, and small outlets that do incredible work like the 19th are more essential than ever.</p></li>
<li><p><b>Volunteer</b> with the<a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy5lbnZpcm9ubWVudGFsdm90ZXIub3JnL2Fib3V0P3V0bV9zb3VyY2U9aW1wb3J0YW50bm90aW1wb3J0YW50LmNvbSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj0yMDI0LXRoZS1nYXBzLWFuZC1ob3ctdG8tY2xvc2UtdGhlbSIsInBvc3RfaWQiOiJiZGEwOTdkOC03NmZlLTQ2MTQtYTg3OC0zNDJmOTNiMzczMzciLCJwdWJsaWNhdGlvbl9pZCI6ImE3ODRjNzVmLWZhODctNGNkMi04OWUxLTYxMDY3NTYwYjE5YyIsInZpc2l0X3Rva2VuIjoiZjc0YmQ1ZjktZDU0Ny00YzFiLWI0YzMtYTI2NjZmNzU0NzBjIiwiaWF0IjoxNzA2ODk1MjI0LCJpc3MiOiJvcmNoaWQifQ.CUVARSIYAJ-dzki8CfgBDmZW5SE-063umy3efeH_He4"><b> Environmental Voter Project</b></a>. If there was ever a year to do this, it’s this one.</p></li>
<li><p><b>Get educated about</b> multisolving with resources from<a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy5tdWx0aXNvbHZpbmcub3JnLz91dG1fc291cmNlPWltcG9ydGFudG5vdGltcG9ydGFudC5jb20mdXRtX21lZGl1bT1yZWZlcnJhbCZ1dG1fY2FtcGFpZ249MjAyNC10aGUtZ2Fwcy1hbmQtaG93LXRvLWNsb3NlLXRoZW0iLCJwb3N0X2lkIjoiYmRhMDk3ZDgtNzZmZS00NjE0LWE4NzgtMzQyZjkzYjM3MzM3IiwicHVibGljYXRpb25faWQiOiJhNzg0Yzc1Zi1mYTg3LTRjZDItODllMS02MTA2NzU2MGIxOWMiLCJ2aXNpdF90b2tlbiI6ImY3NGJkNWY5LWQ1NDctNGMxYi1iNGMzLWEyNjY2Zjc1NDcwYyIsImlhdCI6MTcwNjg5NTIyNCwiaXNzIjoib3JjaGlkIn0.VZTAM_jvnnNqn7U3U7p7N4SAXsalZx2c8ouxjUc9EvM"><b> The Multisolving Institute</b></a>. As you’ll read in the essay below, the issues are myriad, but we can choose solutions that address many problems at once.</p></li>
<li><p><b>Be heard about</b> <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovLzVjYWxscy5vcmcvaXNzdWUvYW10cmFrLXRyYW5zcG9ydGF0aW9uLWNsaW1hdGUtY2hhbmdlLz91dG1fc291cmNlPWltcG9ydGFudG5vdGltcG9ydGFudC5jb20mdXRtX21lZGl1bT1yZWZlcnJhbCZ1dG1fY2FtcGFpZ249MjAyNC10aGUtZ2Fwcy1hbmQtaG93LXRvLWNsb3NlLXRoZW0iLCJwb3N0X2lkIjoiYmRhMDk3ZDgtNzZmZS00NjE0LWE4NzgtMzQyZjkzYjM3MzM3IiwicHVibGljYXRpb25faWQiOiJhNzg0Yzc1Zi1mYTg3LTRjZDItODllMS02MTA2NzU2MGIxOWMiLCJ2aXNpdF90b2tlbiI6ImY3NGJkNWY5LWQ1NDctNGMxYi1iNGMzLWEyNjY2Zjc1NDcwYyIsImlhdCI6MTcwNjg5NTIyNCwiaXNzIjoib3JjaGlkIn0.xLGoru0qkA7LetAC1kjOn6tWSzhKUm3i5xbQg2bhF2c"><b>green transportation</b></a> by urging your representative to reject cuts to Amtrak.</p></li>
<li><p><b>Invest in</b> companies that are<a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy51dGlsLmNvLz91dG1fc291cmNlPWltcG9ydGFudG5vdGltcG9ydGFudC5jb20mdXRtX21lZGl1bT1yZWZlcnJhbCZ1dG1fY2FtcGFpZ249MjAyNC10aGUtZ2Fwcy1hbmQtaG93LXRvLWNsb3NlLXRoZW0iLCJwb3N0X2lkIjoiYmRhMDk3ZDgtNzZmZS00NjE0LWE4NzgtMzQyZjkzYjM3MzM3IiwicHVibGljYXRpb25faWQiOiJhNzg0Yzc1Zi1mYTg3LTRjZDItODllMS02MTA2NzU2MGIxOWMiLCJ2aXNpdF90b2tlbiI6ImY3NGJkNWY5LWQ1NDctNGMxYi1iNGMzLWEyNjY2Zjc1NDcwYyIsImlhdCI6MTcwNjg5NTIyNCwiaXNzIjoib3JjaGlkIn0.0Mgif4Hdshd0H6aiA8V2iqSEot2xTn64whzjKFdX-fo"><b> meeting the metrics</b></a> that underpin the UN’s Sustainable Development Goals.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39ec-cc54-7f2e-bae4-0f5a73c0b6f2.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d04f9a15-0a9e-4361-ac40-0d921d5e1342/podcast_import_artwork_20260329-2-p4uvnq.jpg?t=1774790699" />
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    <item>
  <title>2023 Review: What Just Happened?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/2023_review_what_just_happened</link>
  <description>This week: I’m back today to share my 2023 wrap-up. It’s a pretty stream-of-consciousness endeavor, but I think it sums up where I was right in my 2023 preview, where I was very wrong, how the world changed — or didn’t — and most importantly, how we re...</description>
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  <pubDate>Mon, 29 Jan 2024 07:00:00 +0000</pubDate>
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  <itunes:duration>2220</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>I’m back today to share my 2023 wrap-up. It’s a pretty stream-of-consciousness endeavor, but I think it sums up where I was right in my 2023 preview, where I was very wrong, how the world changed — or didn’t — and most importantly, how we responded.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL2NhbWZlZC5vcmcvY2FuL2NsaW1hdGUtYWN0aW9uLz9mb3JtPUZVTkdXV0VRQkFDJnV0bV9zb3VyY2U9aW1wb3J0YW50bm90aW1wb3J0YW50LmNvbSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj0yMDIzLXJldmlldy13aGF0LWp1c3QtaGFwcGVuZWQiLCJwb3N0X2lkIjoiYjFmM2IxYjQtMjgwNi00MDM1LTlkNjMtN2Q2MjE5ZjkyYWEzIiwicHVibGljYXRpb25faWQiOiJhNzg0Yzc1Zi1mYTg3LTRjZDItODllMS02MTA2NzU2MGIxOWMiLCJ2aXNpdF90b2tlbiI6IjU4NDIwMThmLWVlY2UtNDhkNi05YTg1LWRiMTBlODY0MjhkZSIsImlhdCI6MTcwNjAzNDMyNCwiaXNzIjoib3JjaGlkIn0.i3wiCq4eSxpIoLpT6wCbbdaKqzQoHkHXN4ijjuCSyhE"><b>CAMFED</b></a> to help them educate 5 million girls in Africa by 2030 (educating girls is key to building climate resilience!)</p></li>
<li><p><b>Volunteer</b> with <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL2FjZXNwYWNlLm9yZy8_dXRtX3NvdXJjZT1pbXBvcnRhbnRub3RpbXBvcnRhbnQuY29tJnV0bV9tZWRpdW09cmVmZXJyYWwmdXRtX2NhbXBhaWduPTIwMjMtcmV2aWV3LXdoYXQtanVzdC1oYXBwZW5lZCIsInBvc3RfaWQiOiJiMWYzYjFiNC0yODA2LTQwMzUtOWQ2My03ZDYyMTlmOTJhYTMiLCJwdWJsaWNhdGlvbl9pZCI6ImE3ODRjNzVmLWZhODctNGNkMi04OWUxLTYxMDY3NTYwYjE5YyIsInZpc2l0X3Rva2VuIjoiNTg0MjAxOGYtZWVjZS00OGQ2LTlhODUtZGIxMGU4NjQyOGRlIiwiaWF0IjoxNzA2MDM0MzI0LCJpc3MiOiJvcmNoaWQifQ.sf86ufp2MeSioqvm2FAgYLggyStbk9gYN_xdKVdcCwk"><b>Action for the Climate Emergency</b></a>, a network of young people working in key states to register young voters and educate them on climate change and climate justice.</p></li>
<li><p><b>Get educated about</b> your country’s GHG emissions to thoroughly understand how and where to prioritize decarbonization resources using the<a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL2NsaW1hdGV0cmFjZS5vcmcvaW52ZW50b3J5P3V0bV9zb3VyY2U9aW1wb3J0YW50bm90aW1wb3J0YW50LmNvbSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj0yMDIzLXJldmlldy13aGF0LWp1c3QtaGFwcGVuZWQiLCJwb3N0X2lkIjoiYjFmM2IxYjQtMjgwNi00MDM1LTlkNjMtN2Q2MjE5ZjkyYWEzIiwicHVibGljYXRpb25faWQiOiJhNzg0Yzc1Zi1mYTg3LTRjZDItODllMS02MTA2NzU2MGIxOWMiLCJ2aXNpdF90b2tlbiI6IjU4NDIwMThmLWVlY2UtNDhkNi05YTg1LWRiMTBlODY0MjhkZSIsImlhdCI6MTcwNjAzNDMyNCwiaXNzIjoib3JjaGlkIn0.EEWS8jWLe8jA74oU0J4y0QztRbfyCyBhQ8bQ9sDOoDY"><b> Country Emissions Inventory</b></a> from <b>Climate Trace</b>. Filter by year, sector, and type of GHG.</p></li>
<li><p><b>Be heard about</b> protecting pregnant people at a federal level and urge your representative to support <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovLzVjYWxscy5vcmcvaXNzdWUvYWJvcnRpb24tczcwMS1oZWFsdGgtcHJvdGVjdGlvbi1hY3QvP3V0bV9zb3VyY2U9aW1wb3J0YW50bm90aW1wb3J0YW50LmNvbSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj0yMDIzLXJldmlldy13aGF0LWp1c3QtaGFwcGVuZWQiLCJwb3N0X2lkIjoiYjFmM2IxYjQtMjgwNi00MDM1LTlkNjMtN2Q2MjE5ZjkyYWEzIiwicHVibGljYXRpb25faWQiOiJhNzg0Yzc1Zi1mYTg3LTRjZDItODllMS02MTA2NzU2MGIxOWMiLCJ2aXNpdF90b2tlbiI6IjU4NDIwMThmLWVlY2UtNDhkNi05YTg1LWRiMTBlODY0MjhkZSIsImlhdCI6MTcwNjAzNDMyNCwiaXNzIjoib3JjaGlkIn0.ljELL9OmnE1b1oe9I3W_LkMl5a-lZSqUbRbaOWqBCj4"><b>codifying abortion access</b></a>.</p></li>
<li><p><b>Invest in</b> solar and electrification by opening a bank account with <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy5qb2luYXRtb3MuY29tLz91dG1fc291cmNlPWltcG9ydGFudG5vdGltcG9ydGFudC5jb20mdXRtX21lZGl1bT1yZWZlcnJhbCZ1dG1fY2FtcGFpZ249MjAyMy1yZXZpZXctd2hhdC1qdXN0LWhhcHBlbmVkIiwicG9zdF9pZCI6ImIxZjNiMWI0LTI4MDYtNDAzNS05ZDYzLTdkNjIxOWY5MmFhMyIsInB1YmxpY2F0aW9uX2lkIjoiYTc4NGM3NWYtZmE4Ny00Y2QyLTg5ZTEtNjEwNjc1NjBiMTljIiwidmlzaXRfdG9rZW4iOiI1ODQyMDE4Zi1lZWNlLTQ4ZDYtOWE4NS1kYjEwZTg2NDI4ZGUiLCJpYXQiOjE3MDYwMzQzMjQsImlzcyI6Im9yY2hpZCJ9.9BH2kehU5uFv8D-ICONcHo7yJXgn6pEqYna3DKzP9sY"><b>ATMOS</b></a>.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39ed-08a5-74b7-b429-8cdbc0de0921.vtt" type="text/vtt" />
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    <item>
  <title>Best of: The End of the Universe</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_the_end_of_the_universe</link>
  <description>How will the universe end? That&#39;s today&#39;s big question, and my guest is Sarafina El-Badry Nance. Sarafina is an NSF graduate research fellow, astrophysics Ph.D. candidate, and Forbes 30 Under 30 Science 2022 honoree, specializing in supernova and cosmo...</description>
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  <pubDate>Mon, 22 Jan 2024 07:00:00 +0000</pubDate>
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  <itunes:duration>4521</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>How will the universe end? </b></p>    <p>That's today's big question, and my guest is <b>Sarafina El-Badry Nance. </b></p>    <p>Sarafina is an <b>NSF</b> graduate research fellow, astrophysics Ph.D. candidate, and <b>Forbes 30 Under 30 Science 2022 </b>honoree, specializing in supernova and cosmology.</p>    <p>She's also the author of the new, honest, and empowering memoir<b> "Starstruck: A Memoir of Astrophysics and Finding Light in the Dark".</b></p>    <p>Sarafina and I <b>recorded this conversation back in 2021</b>, and not only is it an<b> all-time listener favorite,</b> well, <b>the universe at large hasn't ended yet</b>, even though it's felt like it was coming sometimes. We've all been through a lot since then, and this conversation is still and will remain, evergreen.</p>    <p>Sarafina's goal is to measure the rate of the expansion of the universe as propelled by dark energy. And, I'm sorry if that isn't exciting enough for you, I don't know what to tell you.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"Untamed" by Glennon Doyle</a></p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://starafina.com/">starafina.com</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/starstrickensf">@starstrickensf</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/starstrickenSF">@starstrickenSF</a></p></li>
<li><p>LinkedIn: <a href="https://www.linkedin.com/in/sarafina-nance-7a5888a0">linkedin.com/in/sarafina-nance-7a5888a0</a></p></li>
<li><p>Watch: <a href="https://starafina.com/constellations">Constellations</a></p></li>
<li><p><a href="https://girlswhocode.com/">girlswhocode.com</a></p></li>
<li><p><a href="https://thebreasties.org/">thebreasties.org</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f2-6b46-7250-9e6a-8c631f18b2f7.vtt" type="text/vtt" />
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  <title>Best of: Episode X: A Far Out Geek Girl Rises</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_episode_x_a_far_out_geek_girl_rises</link>
  <description>Why does it matter who reviews our video games? That&#39;s today&#39;s big question, and my guest is Swapna Krishna. Swapna and I recorded this conversation in 2022, and as gaming and the entire media ecosystem changes and evolves and is pulled apart and merge...</description>
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  <pubDate>Mon, 15 Jan 2024 07:00:00 +0000</pubDate>
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  <itunes:duration>3623</itunes:duration>
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  <content:encoded><![CDATA[<p><b>Why does it matter who reviews our video games? </b></p>    <p>That's today's big question, and my guest is <b>Swapna Krishna</b>.</p>    <p><b>Swapna and I recorded this conversation in 2022</b>, and as gaming and the entire media ecosystem changes and evolves and is pulled apart and merged, it's more important than ever to <b>find reputable sources we not only trust, but who we have a connection with, and that's why representation matters so much. </b></p>    <p>Swapna is a writer and journalist covering space, science, tech, and pop culture, and writes some of the most empathetic tech, and pop culture commentary on the web.</p>    <p>She writes everywhere from <b>Fast Company</b> to <b>StarWars.com</b>, from <b>StarTrek.com</b> to <b>Business Insider </b>and the <b>LA Times</b>, <b>Bitch Magazine</b>, <b>Bustle</b>, <b>Mental Floss</b>, and more.</p>    <p>Swapna has appeared on a bazillion excellent podcasts, she's been at <b>ComicCon</b>, she's the co-host of the <b>Desi Geek Girls Podcast</b>, and the host of<b> PBS's</b> show, <b>Far Out.</b> </p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780593081891">Sword Stone Table</a> by Swapna Krishna and Jenn Northington</p></li>
<li><p><a href="https://www.roshanichokshi.com/the-last-tale-of-the-flower-bride/">Stay tuned </a>for Roshani Chokshi's new book</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Swapna on <a href="https://twitter.com/skrishna?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a> and <a href="https://www.instagram.com/skrishna/">Instagram</a></p></li>
<li><p>Follow Swapna on <a href="https://www.tiktok.com/@swapna_krishna">TikTok</a></p></li>
<li><p>Watch PBS Terra's Far Out on <a href="https://www.youtube.com/playlist?list=PLnNZYWyBGJ1EzMbF4T-PPNmqhXFY87Kfp">YouTube</a> or their <a href="https://www.pbs.org/show/far-out/">website</a></p></li>
<li><p>Listen to and follow <a href="https://twitter.com/DesiGeekGirls?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Desi Geek Girls</a></p></li>
<li><p>Check out <a href="https://www.nasa.gov/connect/social/index.html">NASA Social</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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  <title>Best of: Why We Can&#39;t Focus</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_why_we_can_t_focus</link>
  <description>How do we get our attention back? That&#39;s today&#39;s big question. I think about it every day, and my guest is Johann Hari. Johann and I recorded this conversation in 2022, and with the Internet in general and social networks of the past fifteen years bein...</description>
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  <pubDate>Mon, 08 Jan 2024 07:00:00 +0000</pubDate>
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  <itunes:duration>4401</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>How do we get our attention back?</p>    <p>That's today's big question. I think about it every day, and my guest is <b>Johann Hari</b>. Johann and I recorded this conversation in <b>2022</b>, and with the Internet in general and social networks of the past fifteen years being straight-up pulled apart, I think it's more relevant than ever.</p>    <p>Johann Hari is the author of three<b> New York Times</b> best-selling books, an executive producer of an Oscar-nominated movie, and an eight-part series starring <b>Samuel L. Jackson</b>. His books have been translated into thirty-eight languages, and his <b>TED Talks</b> have been viewed more than eighty million times.</p>    <p>Johann is the author of the new book, from last year called <b>Stolen Focus: Why You Can't Pay Attention and How to Think Deeply Again.</b></p>    <p><b>No matter what you do, we are each and all being pulled in so many different directions.</b> If we can't pay attention to what's going on with our planet and our communities, we're going to have a hard time fixing any of it.</p>    <p>Our attention is spread too thin. And where this all clicks for me, is that we need to dial in more than ever before, and we also need space to let go, to understand, and marinate on big problems consciously, and subconsciously. Right now, we don't have room for any of it, and it really matters.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://uk.bookshop.org/books/the-anatomy-of-a-moment/9781408822104">The Anatomy of a Moment </a>by Javier Cercas</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781635574388">The Apology</a> by Eve Ensler</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Read Johann's book, "<a href="https://stolenfocusbook.com/">Stolen Focus</a>"</p></li>
<li><p>Follow Johann on <a href="https://twitter.com/johannhari101?lang=en&amp;">Twitter</a></p></li>
<li><p>Discover more of Johann's <a href="https://johannhari.com/">work</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f4-ed7c-7554-a655-07edd6068f58.vtt" type="text/vtt" />
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  <title>Best of: Internal Activism</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_internal_activism</link>
  <description>How&#39;s your mental health around climate change? That is today&#39;s big question, and my guest is Britt Wray. Britt and I recorded this conversation in 2022. It is an all-time favorite of mine and of our listeners. Britt is the author of the fantastic book...</description>
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  <pubDate>Mon, 01 Jan 2024 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c5-0327-70c3-a3fb-1ece92662898/019d39c5-057e-73c2-8a48-fdd7c41c9006.mp3" type="audio/mpeg" length="72123388" />
  <itunes:duration>4507</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<p>How's your mental health around climate change?</p>    <p>That is today's big question, and my guest is Britt Wray. Britt and I recorded this conversation in 2022. <b>It is an all-time favorite of mine and of our listeners.</b></p>    <p>Britt is the author of the fantastic book, <b>Generation Dread: Finding Purpose in an Age of Climate Crisis</b>. She has a passionate generational perspective on how to stay sane amid climate disruption. Britt has a PhD in science communication from the <b>University of Copenhagen</b>. She's the author of <b>The Rise of the Necrofauna: The Science, Ethics, and Risks of De-Extinction.</b> </p>    <p>Britt has a PhD in science communication from the <b>University of Copenhagen</b>. She has hosted several podcasts, radio, and TV programs with the<b> BBC</b> and <b>CBC</b>, and is a <b>TED </b>resident. Britt is currently a postdoctoral fellow at <b>Stanford University</b> and the<b> London School of Hygiene and Tropical Medicine</b> where she is researching the mental health impacts of climate change on young people.</p>    <p>Britt is also the author of <b>Gen Dread</b>, the first newsletter that shares wide-ranging ideas for supporting emotional health and psychological resilience in the climate and wider ecological crisis. I read it every week.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780735280724">Generation Dread: Finding Purpose in an Age of Climate Crisis </a>by Britt Wray</p></li>
<li><p><a href="https://bookshop.org/a/8952/9783836584722">Greek Myths</a> by Gustav Schwab</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Britt Wray on <a href="https://twitter.com/brittwray?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor&amp;">Twitter</a></p></li>
<li><p>Follow @gen_dread on<a href="https://www.instagram.com/gen_dread/?hl=en&amp;"> Instagram</a></p></li>
<li><p><a href="https://gendread.substack.com/">Gen Dread Newsletter</a></p></li>
<li><p><a href="https://climateawakening.org/">Climate Awakening</a></p></li>
<li><p><a href="https://climatecafes.org/">Climate Café</a></p></li>
<li><p><a href="https://www.goodgriefnetwork.org/">Good Grief Network</a></p></li>
<li><p><a href="https://workthatreconnects.org/">Work That Reconnects</a></p></li>
<li><p><a href="https://www.climatepsychologyalliance.org/">Climate Psychology Alliance</a></p></li>
<li><p><a href="https://www.climatepsychiatry.org/">Climate Psychiatry Alliance</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f2-75eb-77a8-adb0-5f07aaf0b725.vtt" type="text/vtt" />
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  <title>How To Make Ethical Decisions</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/how_to_make_ethical_decisions</link>
  <description>Has there ever been a more important time, a more consequential time, to lead with ethics? That&#39;s today&#39;s big question, and my guest is Dr. Susan Liautaud. Susan is the author of The Power of Ethics and of the Little Book of Big Ethical Questions. She ...</description>
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  <pubDate>Mon, 04 Dec 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>3305</itunes:duration>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>171</itunes:episode>
  <content:encoded><![CDATA[<p>Has there ever been a more important time, a more consequential time, to lead with ethics?</p>    <p>That's today's big question, and my guest is<b> Dr. Susan Liautaud</b>. Susan is the author of <b>The Power of Ethics </b>and of the <b>Little Book of Big Ethical Questions</b>.</p>    <p>She teaches cutting-edge ethics courses at <b>Stanford University</b>. She is the C<b>hair of the Council Trustees </b>at the <b>London School of Economics and Political Science</b>. She's the <b>Vice Chair of the Global Partnership for Education</b>, and is<b> Chair of the Stanford University Freeman's Spogli Institute for International Studies Advisory Council</b>.</p>    <p>She also serves with the <b>Stanford Institute for Human Centered Artificial Intelligence</b>, which is obviously really important, and the<b> AI Ethics Advisory Panel.</b> Other boards include <b>Benevolent AI, the Yale Divinity School Advisory Council, the Carnegie Endowment for International Peace</b>, among many others.</p>    <p>Her work and her frameworks reverberate through so many decision-making apparatuses today. I have been trying to learn from and operate from Susan's work personally and in this work for a long time because <b>it's easy to feel incapable, not skilled enough, or not practiced enough in this moment of big decisions.</b></p>    <p>This moment, at the intersection of technology and society and personal impact where a better, healthier, cleaner future, however imperfect, is within our hands, will<b> require each of us to adopt and then practice a framework to consider who we want to be and who we see ourselves as</b>, and then what that means in practice in each situation, on a day to day level, and when we're faced with the big stuff.</p>    <p>A framework that interrogates the information available to us, that honestly asks who could be affected by our decisions, including ourselves, and what would it be like to be affected by our decision, now and way down the line.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781608681891">The Hero's Journey </a>by Joseph Campbell</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Read Susan's books <a href="https://bookshop.org/a/8952/9781982132194">The Power of Ethics</a> and <a href="https://bookshop.org/a/8952/9781982132224">The Little Book of Big Ethical Questions</a></p></li>
<li><p>Connect with Susan on <a href="https://www.linkedin.com/in/susan-liautaud-jd-phd-99aa475/?originalSubdomain=uk">LinkedIn</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39ef-fd4f-76a5-ad54-8e5b82492489.vtt" type="text/vtt" />
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  <title>The Creepy Reality of Consumer Tech (Privacy Not Included)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/the_creepy_reality_of_consumer_tech_privacy_not_included</link>
  <description>What are the best holiday gifts that aren&#39;t privacy nightmares? That&#39;s today&#39;s big question, and my guest is Jen Caltrider. Jen is the lead researcher for Mozilla&#39;s Privacy Not Included program where since 2017 Mozilla has published 15 editions of Priv...</description>
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  <pubDate>Mon, 27 Nov 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>4065</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>170</itunes:episode>
  <content:encoded><![CDATA[<p>What are the best holiday gifts that aren't privacy nightmares?</p>    <p>That's today's big question, and my guest is <b>Jen Caltrider.</b> </p>    <p>Jen is the lead researcher for<b> Mozilla's Privacy Not Included program </b>where since<b> 2017</b> <b>Mozilla </b>has published <b>15 editions of Privacy Not Included</b>, their<b> Consumer Tech Buyer's Guide.</b></p>    <p>They've reviewed over 500 gadgets, apps, cars now, and more, assessing their security features what data they collect from you and your loved ones, and who they share that data with or sell it to. They have even built the first annual <b>Consumer Creep-o-meter,</b> distilling what's good, what's bad, and <b>what's just plain creepy in the world of consumer tech.</b></p>    <p>While I love new tech and I own quite a bit of it, I have become pretty obsessed with <b>at least understanding what I'm getting myself into and getting my kids into.</b> </p>    <p>Part of that's for myself and my family, but obviously, so I can share it with you all as well.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780316561556">Blitz</a> by Daniel O'Malley</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://foundation.mozilla.org/en/privacynotincluded/">Privacy Not Included</a> website</p></li>
<li><p><a href="https://foundation.mozilla.org/en/privacynotincluded/articles/its-official-cars-are-the-worst-product-category-we-have-ever-reviewed-for-privacy/">Report</a> about your car spying on you</p></li>
<li><p><a href="https://themarkup.org/the-breakdown/2022/07/27/who-is-collecting-data-from-your-car">Who is collecting data from your car?</a> by The Markup</p></li>
<li><p><a href="https://www.nbcnews.com/tech/tech-news/facebook-turned-chat-messages-mother-daughter-now-charged-abortion-rcna42185">Facebook data being used in court post-Dobbs</a></p></li>
<li><p><a href="https://www.importantnotimportant.com/p/10-questions-you-should-absolutely-ask-a-company-before-you-use-their-fun-new-ai-tool">10 Questions You Need To Ask Right Now</a>, before using an AI tool</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f3-30b6-7baf-86e6-f84080574e9a.vtt" type="text/vtt" />
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  <title>Essay: How Does The Brain Work?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_how_does_the_brain_work</link>
  <description>This week: How the hell does the brain work? And what does it have to do with lemonade stands and school supplies? Here&#39;s What You Can Do: Donate to support The Markup’s invaluable work examining the ways technology is being used to change society. Vol...</description>
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  <pubDate>Wed, 22 Nov 2023 16:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c4-f4a9-746c-9737-06c69e36059a/019d39c4-f5f3-7a02-9681-914c92561a8f.mp3" type="audio/mpeg" length="19439617" />
  <itunes:duration>1214</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>How the hell does the brain work? And what does it have to do with lemonade stands and school supplies?</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate </b>to support <a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At4Mdv4ONtzNlKvwBZOiz4z_sLNRL3s8rk1V8aoTniaJ-8Z2U59id7j8MRBrTJfs6nqDoISV-U-kP26pOoGxkV2w8vuhQtqv6t8LoEGrxYSlqZuIXmTPtCG3GJG8Kq2SO_gECwOFjiPlO3ehPSU_za0v6_9PHdFJu_OvxUYu3rcOj/41d/gd10p0QcTVaw38xtacaw3g/h7/-CD08gnfyzAA3JOxnzYLePU2_oEJlb2RUrefksD8zLI"><b>The Markup’s</b></a> invaluable work examining the ways technology is being used to change society.</p></li>
<li><p><b>Volunteer </b>with your<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiVHmMvaEOn245wbx9Sqdjtf8GKO4xrlt4Y1Umr-TW7kFJiHXrZoOPdp1PYv5HsUsBX3wpjPlM3uqsJUS0Q1wkMtIEUmIXgp-u7mltuakw1SMHw3dQjiDyZm9yzFK_PEkWhCTc319JCCJ80WMNav4uKJGjmlinyG1rSzOQjKL3vDf/41d/gd10p0QcTVaw38xtacaw3g/h8/ESFA64U4f57uJrqcd_xmtBZKLZ8s994UOCOKUiji3yI"><b> local Surfrider chapter </b></a>to keep our waterways, oceans, and beaches clean.</p></li>
<li><p><b>Get educated about</b> the easiest ways your company can improve sustainability by reading this <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiagycnTKI9bHYJpWr-_TtHlypLxusmaANesosUAX5vn43uv0gxpdmBuJHYkmARVTwIn0HgXqexyVU5Jnpiu8uBvlfeTKotydSBF-NgUwaA2ftFm7RqVRNWmQFWAC-_unON5alnrYZEt15foKPypMUgEmnq1pZnkogedeA3yEUo0jE3CQRC8xA8Xp0PBREMWpbA8_EfEtFa43yf27aH-VAtXfSTc5oQA-a3G2-AIYT8Zj/41d/gd10p0QcTVaw38xtacaw3g/h9/PVGB_v43wGxsgeOwGPMBzxTfA3owqihtsPltsHQrngQ"><b>article from Protocol</b></a>.</p></li>
<li><p><b>Be heard about</b> clean water as a human right by urging your Members of Congress to <a href="https://link.mail.beehiiv.com/ss/c/BAOsMrgGuc4Cdz1ordCXqVXN7o29yPuzOmTzxjJ7kXhtgVu2Ex32mfqfZi7QF0Us8GUbuIv_jflTaIzLTZCYd7ruRFnXA3LXUqOTCnKcj8cGM60XwFL3dV-r_ZM-BGSsoLQcAUSwDGVnh_76sPzSyKZFVeaPYRj0bWSQKE3BjzBXeuggkXdgBv9tbFikP0kax8idSXcjgDgJYJ2fdB8e_cdzwLJv3GWsY9ZDb6weqlY/41d/gd10p0QcTVaw38xtacaw3g/h10/kzvjf01qttIhPNEvfZdiB4r9cwq1PXv2r8Qs-o3GYa8"><b>support the WATER Act</b></a>.</p></li>
<li><p><b>Invest in</b> industries that will measurably move the needle using the <a href="https://link.mail.beehiiv.com/ss/c/CiAEmsbg01KFwFb8ewGLS_cinQEdOD-x0dsJpbK_FgSDD1bgVDlLgVPuV0a29LAoPdx0QZgVcRAGHhVs_J9O9eNkx7gBpIqyJkia8lIHy4Om-aPziU_Oz83ipOwIqVW0PKdL8jsA_EOnrHSVSmJP22L-wppuCffIsZUJcBHTGP0/41d/gd10p0QcTVaw38xtacaw3g/h11/uaBauUh-sUHxb_-qLPYPpkXka1sHfRIqlpuum3zG-Tw"><b>IEEFA’s financial research</b></a>.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39ec-2450-7387-80a2-3b230f76cab7.vtt" type="text/vtt" />
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  <title>Best of: Life Finds A Way</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_life_finds_a_way</link>
  <description>I think about time a lot. Some days I feel ancient, some days I can’t believe how old I am. I’ve got kids, too. I can’t believe how fast they’ve grown up already. They love so many things. Swimming. Cooking. Plain pasta. The beach. Vegetables, somehow....</description>
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  <pubDate>Mon, 20 Nov 2023 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c5-19f5-795d-adff-9f5cd8884cfe/019d39c5-1afb-7cc6-b340-16260458ccb3.mp3" type="audio/mpeg" length="58272218" />
  <itunes:duration>3641</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>I think about time a lot. Some days I feel ancient, some days I can’t believe how old I am.</p>    <p>I’ve got kids, too. I can’t believe how fast they’ve grown up already. They love so many things. Swimming. Cooking. Plain pasta. The beach. Vegetables, somehow. Their friends. Their family. Dinosaurs.</p>    <p><b>Man, oh man, do they love dinosaurs.</b></p>    <p>I love to challenge them, to help them think about how long ago it all was, and how long it lasted. How different the world was. How the land under their feet was an ocean, once.</p>    <p>And of course, knowing what we know now, how fast it can all change. <b>How an asteroid - or a virus, or a fire, or a flood - can change your life forever.</b></p>    <p>As much progress as we’ve made in these 300,000 years of <i>Homo sapiens</i>, from fire to wheels to meat to agriculture to handwashing – we are in a moment when we are challenged yet again on a global scale, and unlike the dinos, our future is of our own making.</p>    <p><b>In this episode from 2022, our guest is Riley Black.</b></p>    <p>Riley is a science writer and amateur paleontologist based in <b>Salt Lake City, Utah</b>, right in the center of dinosaur country, where she chases tales of vanished lives from museum collections to remote badlands.</p>    <p>Riley’s published books include <b>Written in Stone</b>, my favorite and critically acclaimed <b>My Beloved Brontosaurus</b>, <b>When Dinosaurs Ruled</b>,<b> Prehistoric Predators</b>, and <b>The Last Days of the Dinosaurs.</b></p>    <p>Riley’s journey and storytelling are powerful and so important at this moment when we’re so ready to move on to the next thing that <b>we haven’t taken the time to cherish the people, the places, the world around us, and how lucky we are to have them.</b></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781501129612">Why Won't You Apologize?</a> by Harriet Lerner</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781250271044">The Last Days of the Dinosaurs</a> by Riley Black</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780374534264">My Beloved Brontosaurus</a> by Riley Black</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Riley on <a href="https://twitter.com/Laelaps?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a></p></li>
<li><p>Find more of Riley's work on her<a href="http://rileyblack.net/"> website</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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  <title>The Female Origin of Species</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/the_female_origin_of_species</link>
  <description>How did the female body drive 200 million years of human evolution? And why the hell are we just finding out about it now? That&#39;s today&#39;s big question, and my guest is Cat Bohannon. Cat is the author of the incredible new book, “Eve: How the Female Bod...</description>
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  <pubDate>Mon, 13 Nov 2023 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>How did the female body drive 200 million years of human evolution? And why the hell are we just finding out about it now?</p>    <p>That's today's big question, and my guest is <b>Cat Bohannon</b>.</p>    <p>Cat is the author of the incredible new book, <b>“Eve: How the Female Body Drove 200 Million Years of Human Evolution”</b>. Cat is also a researcher and author with a Ph.D. from <b>Columbia University</b> in the evolution of narrative in cognition. Cat's essays and poems have appeared in <b>Scientific American, Mind, Science Magazine, The Best American, Non Required Reading, The Georgia Review, Story Collider,</b> and <b>Poets Against the War</b>.</p>    <p>Look, for a very long time, scientists ignored everything about the female body, except for how to have sex with it. And even that, they barely understood (and still don't). They didn't think or care to ask helpful questions like: How did we get here? What else about the female biological body is different from the traditional male body?<b> </b>Why might those differences matter? <b>And how might they have gotten us to where we are today, atop the animal kingdom, for better or worse, and a huge outlier in about 500 different ways from even our closest primate cousins? </b></p>    <p>Why are we so weird?</p>    <p>Cat's book asks all of these questions, and I genuinely cannot wait for you to listen to this conversation, and read the book.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780812979329">Behind The Beautiful Forevers </a>by Katharine Boo</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Read Cat's book <a href="https://bookshop.org/a/8952/9780385350549">"Eve: How the Female Body Drove 200 Million Years of Human Evolution"</a></p></li>
<li><p><a href="https://www.catbohannon.com/">Keep up</a> with Cat's work</p></li>
<li><p>Our World in Data:<a href="https://ourworldindata.org/life-expectancy"> Life Expectancy </a></p></li>
<li><p>Support the <a href="https://www.thetrevorproject.org/">Trevor Project</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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  <title>Essay: Coffee: Back To The Future</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_coffee_back_to_the_future</link>
  <description>This week: Will coffee survive climate change? Here&#39;s What You Can Do: Donate to support African farmers by increasing incomes and improving food security through the Alliance for a Green Africa. Volunteer to join the Coffee &amp; Climate Network, an organ...</description>
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  <pubDate>Fri, 10 Nov 2023 19:00:00 +0000</pubDate>
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  <itunes:duration>1323</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Will coffee survive climate change?</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to support African farmers by increasing incomes and improving food security through the <a href="https://agra.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=coffee-back-to-the-future"><b>Alliance for a Green Africa</b></a>.</p></li>
<li><p><b>Volunteer</b> to join the <a href="https://coffeeandclimate.org/join-the-network/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=coffee-back-to-the-future"><b>Coffee &amp; Climate Network</b></a>, an organization that connects stakeholders in coffee farming to create a climate-smart future.</p></li>
<li><p><b>Get educated about</b> what is in your supplements using <b>Examine’s </b>independent, <a href="https://examine.com/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=coffee-back-to-the-future"><b>evidence-based database.</b></a></p></li>
<li><p><b>Be heard about</b> your eco-anxiety by connecting with others having similar feelings at a <a href="https://climatecafes.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=coffee-back-to-the-future"><b>Climate Cafe</b></a> near you.</p></li>
<li><p><b>Invest in</b> deforestation-free investment options with <a href="https://deforestationfreefunds.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=coffee-back-to-the-future"><b>Deforestation Free Funds.</b></a></p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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  <title>Can Your Gut Predict Alzheimer&#39;s?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/can_your_gut_predict_alzheimer_s</link>
  <description>Can your gut composition predict Alzheimer&#39;s? That&#39;s today&#39;s big question and my returning guest is Gautam Dantas. Gautam heads up the Dantas Lab at the Washington University School of Medicine in St. Louis. His lab works at the interface of microbioge...</description>
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  <pubDate>Mon, 06 Nov 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>4156</itunes:duration>
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  <itunes:episode>168</itunes:episode>
  <content:encoded><![CDATA[<h2>Can your gut composition predict Alzheimer's?</h2>   <p>That's today's big question and my returning guest is <b>Gautam Dantas.</b> </p>    <p>Gautam heads up the <b>Dantas Lab</b> at the <b>Washington University School of Medicine in St. Louis</b>. His lab works at the interface of microbiogenomics, ecology, synthetic biology, and systems biology to understand, harness, and engineer the biochemical processing potential of microbial communities.</p>    <p>Since our last conversation, Gautam was named a fellow of the<b> American Academy of Microbiology</b> for his studies of microbial communities and antibiotic resistance. I wanted to have him back on the show, not just because Gautam is one of my favorite guests of all time, and not just because of this new study we're going to really dig into, but because you have probably been affected by Alzheimer's in some way.</p>    <p><b>Alzheimer's is growing more prevalent throughout the world every day as the U. S., China, and so many other countries get old. </b></p>    <p>We've asked so many questions about dementia, Alzheimer's, and other brain diseases and found so few answers that are repeatable and can either prevent or just slow this disease in some way.</p>    <p>And that's what makes me so excited about Gautam's new research, however preliminary it might be. We get to keep doing it.</p>    <p><b>We get to keep asking these important questions that can help people. </b></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780765382030">The Three Body Problem </a>by Cixin Liu</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://pubmed.ncbi.nlm.nih.gov/37315112/">Read Gautum's study</a> on the gut microbiome and Alzheimer's</p></li>
<li><p><a href="https://www.dantaslab.org/">Keep up </a>with the <b>Dantas Lab</b></p></li>
<li><p><a href="https://podcast.importantnotimportant.com/19-whats-the-future-of-antibiotics/">Listen to</a> our first episode with Gautam</p></li>
<li><p><a href="https://knightadrc.wustl.edu/for-the-community/volunteer-for-research/">Volunteer for research</a> at the<b> Knight Alzheimer Disease Research Center</b> at Washington University</p></li>
<li><p><a href="https://www.alz.org/alzheimers-dementia/research_progress/clinical-trials">Find more research opportunities </a>and clinical trials near you</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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  <title>Essay: How I think about how to think about what’s next</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_how_i_think_about_how_to_think_about_what_s_next</link>
  <description>This week: How I think about how to think about what’s next Here&#39;s What You Can Do: Donate to help the BlueGreen Alliance unite labor unions and environmental organizations to create clean jobs, develop clean infrastructure, and pursue fair trade. Volu...</description>
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  <pubDate>Thu, 02 Nov 2023 16:00:00 +0000</pubDate>
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  <itunes:duration>1858</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>How I think about how to think about what’s next</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to help the <a href="https://www.bluegreenalliance.org/take-action/actions/donate/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=how-i-think-about-how-to-think-about-what-s-next"><b>BlueGreen Alliance </b></a>unite labor unions and environmental organizations to create clean jobs, develop clean infrastructure, and pursue fair trade.</p></li>
<li><p><b>Volunteer</b> with <a href="https://314action.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=how-i-think-about-how-to-think-about-what-s-next"><b>3.14 Action </b></a>and help get people who care about facts and evidence elected.</p></li>
<li><p><b>Get educated about</b> the direction of our food systems by reading the <a href="https://ethansoloviev.com/paradigms-of-agriculture/?mc_cid=1a7f606be6&amp;mc_eid=ed7cc43286"><b>Paradigms of Agriculture</b></a>.</p></li>
<li><p><b>Be heard about</b> restoring the expanded Child Tax Credit and urge your representative to support the<a href="https://delauro.house.gov/media-center/press-releases/delauro-delbene-torres-reintroduce-legislation-expand-and-improve-child?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=how-i-think-about-how-to-think-about-what-s-next"><b> American Family Act</b></a>.</p></li>
<li><p><b>Invest in</b> clean energy using research that separates hype from reality from the <a href="https://ieefa.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=how-i-think-about-how-to-think-about-what-s-next"><b>Institute for Energy Economics and Financial Analysis</b></a>.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
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  <title>What Causes Depression?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/what_causes_depression</link>
  <description>Content Warning We&#39;re going to be talking about stress and anxiety, depression, suicide, and more today. If any of this could be triggering to you in any way, please feel free to just skip over this one. Nothing in this conversation should be taken as ...</description>
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  <pubDate>Mon, 30 Oct 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>4294</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episode>167</itunes:episode>
  <content:encoded><![CDATA[<h2>Content Warning</h2>   <p><b>What is depression? </b></p>    <p><b>And how do the interactions between our genes, our chemistry, and the environment around us affect our odds of developing and being treated for anxiety and depression? </b></p>    <p>That's today's big question, and my guest is <b>Srijan Sen</b>.</p>    <p>Srijan is the<b> Francis and Kenneth Eisenberg Professor of Depression and Neurosciences at the University of Michigan</b> and the <b>Director of the Francis and Kenneth Eisenberg and Family Depression Center.</b> His research focuses on the interactions between genes and the environment and their effect on stress, anxiety, and depression.</p>    <p><b>Even before COVID, kids, teens, and adults were suffering increasing levels of depression, loneliness, anxiety, and stress.</b></p>    <p>The symptoms are fairly common to folks who have them, but the causes are far less so. From genetics to the gut, to brain chemistry, to inflammation, and innumerable possible environmental factors like say, a pandemic, or school shootings, or a loved one passing, or childhood abuse, whatever it might be. Just a lack of sleep can trigger depressive symptoms. Or not.</p>    <p>I have suffered through it, Srijan has suffered through it, and so many of you have too.</p>    <p>So, with the way science is progressing rapidly in myriad ways, I thought it was time to dive in.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780735214507">Range</a> by David Epstein</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow along with the work of <a href="https://www.srijan-sen-lab.com/">The Sen Lab</a></p></li>
<li><p>Follow Srijan on<a href="https://twitter.com/Srijan_SenMDPhD"> Twitter</a></p></li>
<li><p>Read Quinn's <a href="https://www.importantnotimportant.com/p/apple-day-keeps-doctor-away">essay</a> about Apple and mental health</p></li>
<li><p><a href="https://988lifeline.org/current-events/the-lifeline-and-988/">Suicide Crisis Lifeline (Call 988)</a></p></li>
<li><p><a href="https://www.thetrevorproject.org/">The Trevor Project Hotline</a> for LBGTQ+ youth</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f5-5b3e-7e36-82e6-7a7fa49cbdb6.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/38e5c25c-9495-41f9-a6e7-9bd39dea610b/podcast_import_artwork_20260329-2-e657h1.jpg?t=1774790728" />
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  <title>Essay: The Disconnect</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_the_disconnect</link>
  <description>This week: Exactly why the youths are so pissed off. Here&#39;s What You Can Do: Donate to the Steve Fund to support the mental health of young people of color. Volunteer with Everytown so youth can grow up in communities free from gun violence. Get educat...</description>
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  <pubDate>Tue, 24 Oct 2023 16:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c5-2bec-7557-acf5-0821c035d8a5/019d39c5-2ca0-75f2-8688-3849f9572749.mp3" type="audio/mpeg" length="25443601" />
  <itunes:duration>1590</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Exactly why the youths are so pissed off.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to<a href="https://stevefund.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-disconnect"><b> the Steve Fund</b></a> to support the mental health of young people of color.</p></li>
<li><p><b>Volunteer</b> with <a href="https://www.everytown.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-disconnect"><b>Everytown</b></a> so youth can grow up in communities free from gun violence.</p></li>
<li><p><b>Get educated about</b> being a better ally to trans and non-binary young people with <a href="https://www.thetrevorproject.org/resources/guide/a-guide-to-being-an-ally-to-transgender-and-nonbinary-youth/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-disconnect"><b>this guide from the Trevor Project</b></a>.</p></li>
<li><p>Help youth <b>be heard about</b> their future by supporting <a href="https://votersoftomorrow.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-disconnect"><b>Voters of Tomorrow</b></a>.</p></li>
<li><p><b>Invest in</b> a better world for young people with <a href="http://www.carboncollective.co/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-disconnect"><b>Carbon Collective</b></a>.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">importantnotimportant.com/c/sponsors </a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39ef-ea8f-73de-8354-b4997c9a90dd.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3b7538f7-7d3e-4e79-ab8c-9663bd1bf1fc/podcast_import_artwork_20260329-2-87wily.jpg?t=1774790720" />
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  <title>Essay: The Illusion of Choice</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_the_illusion_of_choice</link>
  <description>This week: It can be difficult as hell to understand when we don’t actually have a choice — and when we’ve got more options than we think. Deciphering the two is the key to the good stuff getting built way, way faster. Here&#39;s What You Can Do: Donate to...</description>
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  <pubDate>Wed, 18 Oct 2023 16:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c5-3147-79ce-8be2-cd71227c98ae/019d39c5-3229-76e9-bff2-abd8af115b97.mp3" type="audio/mpeg" length="24022540" />
  <itunes:duration>1501</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>It can be difficult as hell to understand when we don’t actually have a choice — and when we’ve got more options than we think. Deciphering the two is the key to the good stuff getting built way, way faster.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to <a href="https://greenlining.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-illusion-of-choice"><b>The Greenling Institute</b></a> to help communities of color build wealth and live in healthier, climate-resilient communities.</p></li>
<li><p><b>Volunteer</b> with <a href="https://www.peopleforbikes.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-illusion-of-choice"><b>People for Bikes</b></a> to make biking better for everyone by improving infrastructure, advancing policy, and removing barriers to participation.</p></li>
<li><p><b>Get educated about</b> <a href="https://www.apprenticeship.gov/investments-tax-credits-and-tuition-support/state-tax-credits-and-tuition-support?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-illusion-of-choice"><b>funding opportunities in your state </b></a>to hire more apprentices in your trade, or receive tuition support to enter a trade.</p></li>
<li><p><b>Be heard about</b> increased access to EV charging infrastructure, and have your city sandbox a pilot with <a href="https://www.itselectric.us/for-cities?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-illusion-of-choice"><b>it’s electric</b></a>.</p></li>
<li><p><b>Invest </b>your money through an eco-friendly bank using <a href="https://mightydeposits.com/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-illusion-of-choice"><b>Might Deposits </b></a>bank comparison tool.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f0-1716-7ad0-9e3e-6a9762d1d9a8.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6e3fc31d-ae3d-45a4-a6eb-856e0cfef4fe/podcast_import_artwork_20260329-2-2jpmo5.jpg?t=1774790720" />
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  <title>Do You Know Where Your Water Comes From?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/do_you_know_where_your_water_comes_from</link>
  <description>Every single one of us needs air, water, food, shelter, and energy. So why are the infrastructure that provides them, the systems we are most reliant on hidden in plain sight? How can we reconnect with them, appreciate them, rebuild them, reinforce the...</description>
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  <pubDate>Mon, 16 Oct 2023 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c5-45ec-71b5-bc99-0f706a6498bc/019d39c5-46a2-7b36-9a2e-86c96f722c5c.mp3" type="audio/mpeg" length="67180173" />
  <itunes:duration>4198</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>166</itunes:episode>
  <content:encoded><![CDATA[<p>Every single one of us needs air, water, food, shelter, and energy. So why are the infrastructure that provides them, the systems we are most reliant on hidden in plain sight?</p>    <p>How can we reconnect with them, appreciate them, rebuild them, reinforce the ones we already have, and build new ones that actually benefit everyone?</p>    <p>Those are today's big questions, and my guest is <b>Deb Chachra</b>.</p>    <p>Deb is a material scientist and professor of engineering at <b>Olin College of Engineering</b>. She has studied bones, and heart valves, and infrastructure. <b>Wired </b>said reading her newsletter, <b>Metafoundry</b>, was like being plugged Oculus-style into her brain while she meditates on science and culture. Deb also writes a recurring column, <b>Reinvention</b>, in the <b>American Society for Engineering Education's PRISM magazine</b>.</p>    <p>Deb's wonderful new book, <b>How Infrastructure Works: Inside the Systems That Shape Our World</b> is out on <b>October 17th in the U.S</b>.</p>    <p>And it couldn't be more timely as the truly incredible infrastructure of the 20th century, and the centuries before that, are coming under threat now from climate change and negligence and the awareness of the inequities behind them.</p>    <p><b>It's more vital than ever that we develop a personal appreciation and a collective appreciation for how we got here. </b></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780190052089">Games: Agency as Art </a>by C.T. Nguyen</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Get your copy of <a href="https://www.penguinrandomhouse.com/books/612711/how-infrastructure-works-by-deb-chachra/">How Infrastructure Works</a></p></li>
<li><p>Follow more of Deb's work <a href="https://debcha.org/">here</a></p></li>
<li><p>Subscribe to Deb's<a href="https://tinyletter.com/metafoundry"> newsletter</a></p></li>
<li><p><a href="https://www.wvtf.org/2023-09-26/the-impacts-of-climate-change-on-infrastructure">Go deeper </a>and read about how infrastructure will be impacted by climate change</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Support our work and become a Member at <a href="https://www.importantnotimportant.com/upgrade">importantnotimportant.com/upgrade</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f5-ed53-70fa-922b-3eeeab03f4bc.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/60d46d31-9836-4128-af8b-c130cd28efcf/podcast_import_artwork_20260329-2-xhg89n.jpg?t=1774790728" />
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  <title>Essay: The coolest year of the rest of your life</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_the_coolest_year_of_the_rest_of_your_life</link>
  <description>This week: Why was this year so hot? Will it keep getting hotter, and for how long? It’s not an easy read, but it’s important you know and keep in mind the inputs and externalities. Here&#39;s What You Can Do: Donate to Climate CREW to help build resilienc...</description>
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  <pubDate>Wed, 11 Oct 2023 19:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c5-3f69-7d6b-979f-8e1953953f62/019d39c5-4007-79f1-a4a1-a7b7a02147ee.mp3" type="audio/mpeg" length="24876848" />
  <itunes:duration>1554</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Why was this year so hot? Will it keep getting hotter, and for how long? It’s not an easy read, but it’s important you know and keep in mind the inputs <i>and</i> externalities.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to <a href="https://www.climatecrew.org/resilience_hubs?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-coolest-year-of-the-rest-of-your-life"><b>Climate CREW</b></a> to help build resilience hubs and prepare your community for extreme heat.</p></li>
<li><p><b>Volunteer</b> to <a href="https://mcr2030.undrr.org/resilience-hub?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-coolest-year-of-the-rest-of-your-life"><b>build a resilience hub</b></a> in your community so your community can better respond to extreme heat.</p></li>
<li><p><b>Get educated about</b> community planning for extreme heat by reading this piece from <a href="https://www.vox.com/even-better/23196757/summer-disaster-weather-preparation-community-hurricane-wildfire-drought-heatwave-flood?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-coolest-year-of-the-rest-of-your-life"><b>Vox</b></a>.</p></li>
<li><p><b>Be heard about</b> the health and safety of workers and urge your representatives to support the <a href="https://secure.ucsusa.org/a/2023-protect-workers-from-killer-heat?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-coolest-year-of-the-rest-of-your-life"><b>Asunción Valdivia Heat Illness, Injury, and Fatality Prevention Act.</b></a></p></li>
<li><p><b>Invest in</b> <a href="https://deforestationfreefunds.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-coolest-year-of-the-rest-of-your-life"><b>deforestation-free </b></a>funds so your money isn’t contributing to the planet getting hotter.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f0-8857-7849-a959-a136199b3165.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0a6b1779-6f1d-42ff-818b-5b2221da5511/podcast_import_artwork_20260329-2-yz3lkg.jpg?t=1774790724" />
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  <title>Essay: The Long Defeat</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_the_long_defeat</link>
  <description>This week: Tolkien described life (and often, his stories) as a &quot;long defeat&quot;, where evil frequently, inevitably wins. But he allowed for &quot;eucatastrophe&quot; - sudden joyous turns, just like breakthroughs in voting rights. We must keep fighting, to hold of...</description>
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  <pubDate>Tue, 26 Sep 2023 16:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c5-4ee9-7800-9705-5265624278ae/019d39c5-4ff5-7d7d-b225-7eb19b6d8fc3.mp3" type="audio/mpeg" length="32067418" />
  <itunes:duration>2004</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Tolkien described life (and often, his stories) as a "long defeat", where evil frequently, inevitably wins. But he allowed for "eucatastrophe" - sudden joyous turns, just like breakthroughs in voting rights. We must keep fighting, to hold off the darkness.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to protecting voting rights and advocating for democracy with <a href="https://fairfight.com/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-long-defeat"><b>Fair Fight</b></a>.</p></li>
<li><p><b>Volunteer</b> to bring together conservatives, progressives, and everyone in between to fix America’s political system with <a href="https://represent.us/volunteer/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-long-defeat"><b>RepresentUS</b></a>.</p></li>
<li><p><b>Get educated about</b> quick, easy, daily actions you can take to save democracy by subscribing to the <a href="https://chopwoodcarrywaterdailyactions.substack.com/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-long-defeat"><b>Chop Wood, Carry Water</b></a> newsletter.</p></li>
<li><p><b>Be heard about</b> fair elections and add your name to the<a href="https://actionnetwork.org/petitions/take-the-end-gerrymandering-pledge/?source=takeactionpanel&amp;_ga=2.143303157.1781508956.1695317473-768107525.1695317473"><b> End Gerrymandering Pledge.</b></a></p></li>
<li><p><b>Run</b> for your state or local office with <a href="https://runforsomething.net/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=the-long-defeat"><b>Run for Something</b></a> (if you’re under 40, if you’re over 40, donate!)</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f3-66bb-7020-be77-12112ad4f728.vtt" type="text/vtt" />
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    <item>
  <title>Turning The Tide On Microplastics</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/turning_the_tide_on_microplastics</link>
  <description>What are microplastics doing to us? And how do we stop putting them into our water, and our bloodstreams, and our food? That&#39;s today&#39;s big question, and my guest is Julia Yan. Julia is the co-founder and CEO at Baleena, a closed-loop, consumer-facing l...</description>
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  <pubDate>Mon, 25 Sep 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>3688</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episode>165</itunes:episode>
  <content:encoded><![CDATA[<h2><b>What are microplastics doing to us? And how do we stop putting them into our water, and our bloodstreams, and our food? </b></h2>   <p>That's today's big question, and my guest is <b>Julia Yan</b>. Julia is the co-founder and CEO at <b>Baleena</b>, a closed-loop, consumer-facing laundry startup working to tackle ocean microplastic pollution.</p>    <p>Julia is a recent graduate at <b>UPenn</b>, and with her two co-founders, some funding, including from <b>our friends at 776 </b>and a bunch of big name partners, <b>they're trying to tackle one of the biggest microplastic inputs. Your washing machine. </b></p>    <p>Microplastics are not great. They're so prevalent that we have found them on the bottom of the ocean and on the top of mountains. We have found them in deserts, in our crops, in our soil. <b>We have found them in adult bloodstreams and in unborn babies and placentas.</b></p>    <p>It is an enormous, wildly complicated problem and the implications are becoming more clear. <b>The good news, like carbon emissions, we can choose to stop it. </b></p>    <p>It's just going to take an intentional systemic approach and people like Julia.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780593321201">Tomorrow, and Tomorrow, and Tomorrow </a>by Gabrielle Zevin</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.baleena.co/">Join the waitlist</a> to pre-order your Baleena product now</p></li>
<li><p><a href="https://www.instagram.com/baleena.co/?hl=en">Follow along </a>with Baleena's journey on Instagram</p></li>
<li><p>Read more about the 5 Gyres <a href="https://www.5gyres.org/newsroom/posts/setting-sail-for-microfiber-solutions">Microplastics Solutions sailing expedition</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f8-09ee-740b-8b6b-3f227850d0d3.vtt" type="text/vtt" />
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    <item>
  <title>Essay: The Next Big Test</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_the_next_big_test</link>
  <description>This week: Are you ready for the next big test? Here&#39;s What You Can Do: Donate to Cooperation Humboldt, a worker-led, non-hierarchical non-profit that delivers programming in seven areas that are key to basic human rights. Volunteer with Global.health ...</description>
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  <pubDate>Sat, 23 Sep 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>1509</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Are you ready for the next big test?</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL2Nvb3BlcmF0aW9uaHVtYm9sZHQuY29tLz91dG1fc291cmNlPWltcG9ydGFudG5vdGltcG9ydGFudC5jb20mdXRtX21lZGl1bT1yZWZlcnJhbCZ1dG1fY2FtcGFpZ249dGhlLW5leHQtYmlnLXRlc3QiLCJwb3N0X2lkIjoiODQ0Y2Y3NTEtNDQyMC00ZGVmLWI4NzAtYzgzNGI1NGFjN2VkIiwicHVibGljYXRpb25faWQiOiJhNzg0Yzc1Zi1mYTg3LTRjZDItODllMS02MTA2NzU2MGIxOWMiLCJ2aXNpdF90b2tlbiI6IjA1ZDRkOTExLWZhMjMtNDM0Yi05ZGQxLWUwZTNmMzRjNjVmNiIsImlhdCI6MTY5NTQwNjg5NCwiaXNzIjoib3JjaGlkIn0.5Nr4O-z6HL9XlqpAh8KjjAKDiY14VmaS9X3n_x2b_Qw"><b>Cooperation Humboldt</b></a>, a worker-led, non-hierarchical non-profit that delivers programming in seven areas that are key to basic human rights.</p></li>
<li><p><b>Volunteer</b> with <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL2dsb2JhbC5oZWFsdGgvYWJvdXQvP3V0bV9zb3VyY2U9aW1wb3J0YW50bm90aW1wb3J0YW50LmNvbSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj10aGUtbmV4dC1iaWctdGVzdCNnZXQtaW52b2x2ZWQiLCJwb3N0X2lkIjoiODQ0Y2Y3NTEtNDQyMC00ZGVmLWI4NzAtYzgzNGI1NGFjN2VkIiwicHVibGljYXRpb25faWQiOiJhNzg0Yzc1Zi1mYTg3LTRjZDItODllMS02MTA2NzU2MGIxOWMiLCJ2aXNpdF90b2tlbiI6IjA1ZDRkOTExLWZhMjMtNDM0Yi05ZGQxLWUwZTNmMzRjNjVmNiIsImlhdCI6MTY5NTQwNjg5NCwiaXNzIjoib3JjaGlkIn0.9Fz20t1O5YNNMRVA7Z18XTg7HhcASq4FwwAf_Bud5yU"><b>Global.health</b></a> to help create a global resource of public health information and assist in preventing the next pandemic.</p></li>
<li><p><b>Get educated about</b> steps to solving the climate crisis by receiving a weekly challenge in your inbox from <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy5tdnAuaXN0Lz91dG1fc291cmNlPWltcG9ydGFudG5vdGltcG9ydGFudC5jb20mdXRtX21lZGl1bT1yZWZlcnJhbCZ1dG1fY2FtcGFpZ249dGhlLW5leHQtYmlnLXRlc3QiLCJwb3N0X2lkIjoiODQ0Y2Y3NTEtNDQyMC00ZGVmLWI4NzAtYzgzNGI1NGFjN2VkIiwicHVibGljYXRpb25faWQiOiJhNzg0Yzc1Zi1mYTg3LTRjZDItODllMS02MTA2NzU2MGIxOWMiLCJ2aXNpdF90b2tlbiI6IjA1ZDRkOTExLWZhMjMtNDM0Yi05ZGQxLWUwZTNmMzRjNjVmNiIsImlhdCI6MTY5NTQwNjg5NCwiaXNzIjoib3JjaGlkIn0.xBGTyImb8STDk2Wd29ZjbNqpUraJiexzwirbh0M8NHo"><b>Minimum Viable Planet</b></a>.</p></li>
<li><p><b>Be heard about</b> better outbreak tracking, and get your local government officials to sign up for <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL2Jpb2JvdC5pby9nb3Zlcm5tZW50P3V0bV9zb3VyY2U9aW1wb3J0YW50bm90aW1wb3J0YW50LmNvbSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj10aGUtbmV4dC1iaWctdGVzdCIsInBvc3RfaWQiOiI4NDRjZjc1MS00NDIwLTRkZWYtYjg3MC1jODM0YjU0YWM3ZWQiLCJwdWJsaWNhdGlvbl9pZCI6ImE3ODRjNzVmLWZhODctNGNkMi04OWUxLTYxMDY3NTYwYjE5YyIsInZpc2l0X3Rva2VuIjoiMDVkNGQ5MTEtZmEyMy00MzRiLTlkZDEtZTBlM2YzNGM2NWY2IiwiaWF0IjoxNjk1NDA2ODk0LCJpc3MiOiJvcmNoaWQifQ.gYyrdHBWJpLm0FrG2gG2Q6IBledyZUZdHKb3wKiQmYA"><b>Biobot Analytics</b></a> wastewater testing.</p></li>
<li><p><b>Invest in</b> getting the world vaccinated by having your company sign up for a matching fund with <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy5nYXZpLm9yZy9pbnZlc3RpbmctZ2F2aS9pbm5vdmF0aXZlLWZpbmFuY2luZy9nYXZpLW1hdGNoaW5nLWZ1bmQ_dXRtX3NvdXJjZT1pbXBvcnRhbnRub3RpbXBvcnRhbnQuY29tJnV0bV9tZWRpdW09cmVmZXJyYWwmdXRtX2NhbXBhaWduPXRoZS1uZXh0LWJpZy10ZXN0IiwicG9zdF9pZCI6Ijg0NGNmNzUxLTQ0MjAtNGRlZi1iODcwLWM4MzRiNTRhYzdlZCIsInB1YmxpY2F0aW9uX2lkIjoiYTc4NGM3NWYtZmE4Ny00Y2QyLTg5ZTEtNjEwNjc1NjBiMTljIiwidmlzaXRfdG9rZW4iOiIwNWQ0ZDkxMS1mYTIzLTQzNGItOWRkMS1lMGUzZjM0YzY1ZjYiLCJpYXQiOjE2OTU0MDY4OTQsImlzcyI6Im9yY2hpZCJ9.wyTh48AgRw3_vC0VfOjzZDPQxmLFvb0GWP3yCDb-pQo"><b>Gavi</b></a>.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f0-e916-72d3-9bd0-22eab18afa84.vtt" type="text/vtt" />
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    <item>
  <title>Essay: Did You Hear The One About The Starfish?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_did_you_hear_the_one_about_the_starfish</link>
  <description>This week: Because I am a sap, I have been thinking about my kids a lot lately. And kids in general. They’re going to grow up and live in a world that’s very different from ours, and it’s important to me that they’re all as ready for that as they can b...</description>
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  <pubDate>Thu, 21 Sep 2023 16:00:00 +0000</pubDate>
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  <itunes:duration>1861</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Because I am a sap, I have been thinking about my kids a lot lately. And kids in general. They’re going to grow up and live in a world that’s very different from ours, and it’s important to me that they’re all as ready for that as they can be.</p>    <p><b>So this week:</b> Did you hear about the starfish?</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy50b2JhY2NvZnJlZWtpZHMub3JnL3Byb3RlY3RraWRzP3V0bV9zb3VyY2U9aW1wb3J0YW50bm90aW1wb3J0YW50LmNvbSZ1dG1fbWVkaXVtPXJlZmVycmFsJnV0bV9jYW1wYWlnbj1kaWQteW91LWhlYXItdGhlLW9uZS1hYm91dC10aGUtc3RhcmZpc2gjYWJvdXQiLCJwb3N0X2lkIjoiNjZlNjYyYmItNjVmMS00YjE4LThjZmEtNzY1MmM0YmMwMzUxIiwicHVibGljYXRpb25faWQiOiJhNzg0Yzc1Zi1mYTg3LTRjZDItODllMS02MTA2NzU2MGIxOWMiLCJ2aXNpdF90b2tlbiI6Ijg2MjJlOGY3LWUwNWEtNGQ1OS1hY2ZiLTBlNjE4MDAzY2ZhNCIsImlhdCI6MTY5NTE1ODYwOCwiaXNzIjoib3JjaGlkIn0.ruRAU-MFdTi-osn6BTd5iWG2EPgqmoVd9mLJVrTwc50"><b>Tobacco Free Kids</b></a> to help fight against flavored e-cigarettes.</p></li>
<li><p><b>Volunteer</b> with <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy5tb3RoZXJzb3V0ZnJvbnQub3JnLz91dG1fc291cmNlPWltcG9ydGFudG5vdGltcG9ydGFudC5jb20mdXRtX21lZGl1bT1yZWZlcnJhbCZ1dG1fY2FtcGFpZ249ZGlkLXlvdS1oZWFyLXRoZS1vbmUtYWJvdXQtdGhlLXN0YXJmaXNoIiwicG9zdF9pZCI6IjY2ZTY2MmJiLTY1ZjEtNGIxOC04Y2ZhLTc2NTJjNGJjMDM1MSIsInB1YmxpY2F0aW9uX2lkIjoiYTc4NGM3NWYtZmE4Ny00Y2QyLTg5ZTEtNjEwNjc1NjBiMTljIiwidmlzaXRfdG9rZW4iOiI4NjIyZThmNy1lMDVhLTRkNTktYWNmYi0wZTYxODAwM2NmYTQiLCJpYXQiOjE2OTUxNTg2MDgsImlzcyI6Im9yY2hpZCJ9.CPvpH2N_qfpdPK3tI2rCkdmcMRTdFUGsEopGs5wTmw4"><b>Mothers Out Front </b></a>and come together to fight against climate injustice and for our children’s future.</p></li>
<li><p><b>Get educated about</b> how to electrify your child’s school, making it cleaner, healthier, and climate-safe with <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy5yZXdpcmluZ2FtZXJpY2Eub3JnL3NjaG9vbHM_dXRtX3NvdXJjZT1pbXBvcnRhbnRub3RpbXBvcnRhbnQuY29tJnV0bV9tZWRpdW09cmVmZXJyYWwmdXRtX2NhbXBhaWduPWRpZC15b3UtaGVhci10aGUtb25lLWFib3V0LXRoZS1zdGFyZmlzaCIsInBvc3RfaWQiOiI2NmU2NjJiYi02NWYxLTRiMTgtOGNmYS03NjUyYzRiYzAzNTEiLCJwdWJsaWNhdGlvbl9pZCI6ImE3ODRjNzVmLWZhODctNGNkMi04OWUxLTYxMDY3NTYwYjE5YyIsInZpc2l0X3Rva2VuIjoiODYyMmU4ZjctZTA1YS00ZDU5LWFjZmItMGU2MTgwMDNjZmE0IiwiaWF0IjoxNjk1MTU4NjA4LCJpc3MiOiJvcmNoaWQifQ.c52uz8JHoik61Rcw0cKaJ2G3i3y35yX3YsZpZ_yxVkg"><b>these resources from Rewiring America</b></a>.</p></li>
<li><p><b>Be heard about</b> protecting children from pesticides and urge your representative to support the <a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL3d3dy5wYW5uYS5vcmcvYWN0aW9uL3Byb3RlY3Qtb3VyLWNoaWxkcmVuLWZyb20tcGVzdGljaWRlcy8_dXRtX3NvdXJjZT1pbXBvcnRhbnRub3RpbXBvcnRhbnQuY29tJnV0bV9tZWRpdW09cmVmZXJyYWwmdXRtX2NhbXBhaWduPWRpZC15b3UtaGVhci10aGUtb25lLWFib3V0LXRoZS1zdGFyZmlzaCIsInBvc3RfaWQiOiI2NmU2NjJiYi02NWYxLTRiMTgtOGNmYS03NjUyYzRiYzAzNTEiLCJwdWJsaWNhdGlvbl9pZCI6ImE3ODRjNzVmLWZhODctNGNkMi04OWUxLTYxMDY3NTYwYjE5YyIsInZpc2l0X3Rva2VuIjoiODYyMmU4ZjctZTA1YS00ZDU5LWFjZmItMGU2MTgwMDNjZmE0IiwiaWF0IjoxNjk1MTU4NjA4LCJpc3MiOiJvcmNoaWQifQ.PAiG5qCnE3BT4Kfuw7iJr4nzpAWTy2y0exB3x4bsWrQ"><b>Protect America’s Children from Toxic Pesticides Act</b></a>.</p></li>
<li><p><b>Invest in</b> a better world for kids and make sure your philanthropic dollars make a measurable difference with<a href="https://flight.beehiiv.net/v2/clicks/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL2ltcGFjdGFzc2V0cy5vcmcvb3VyLWltcGFjdC8_dXRtX3NvdXJjZT1pbXBvcnRhbnRub3RpbXBvcnRhbnQuY29tJnV0bV9tZWRpdW09cmVmZXJyYWwmdXRtX2NhbXBhaWduPWRpZC15b3UtaGVhci10aGUtb25lLWFib3V0LXRoZS1zdGFyZmlzaCIsInBvc3RfaWQiOiI2NmU2NjJiYi02NWYxLTRiMTgtOGNmYS03NjUyYzRiYzAzNTEiLCJwdWJsaWNhdGlvbl9pZCI6ImE3ODRjNzVmLWZhODctNGNkMi04OWUxLTYxMDY3NTYwYjE5YyIsInZpc2l0X3Rva2VuIjoiODYyMmU4ZjctZTA1YS00ZDU5LWFjZmItMGU2MTgwMDNjZmE0IiwiaWF0IjoxNjk1MTU4NjA4LCJpc3MiOiJvcmNoaWQifQ.lo2uPMp3WAmduMbwkVqpZPQtaOtvgEQaYI_XqD_oBAI"><b> Impact Assets</b></a>.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f3-cbe0-7a09-9d4e-3569896e911c.vtt" type="text/vtt" />
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  <title>Best of: Peer Pressure Works</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_peer_pressure_works</link>
  <description>Over the past few years, more and more voters have cited “action on climate” as a reason for voting the way they do. But here’s the thing: lots of voters who are registered, and even those who do vote in presidential elections – don’t turn out for midt...</description>
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  <pubDate>Mon, 18 Sep 2023 20:00:00 +0000</pubDate>
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  <itunes:duration>3857</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
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  <content:encoded><![CDATA[<p>Over the past few years, more and more voters have cited “action on climate” as a reason for voting the way they do.</p>    <p><b>But here’s the thing: lots of voters who are registered, and even those who do vote in presidential elections – don’t turn out for midterms.</b></p>    <p>Much less for state and local races.</p>    <p>Millions of registered voters who list the environment or climate as their most important issue do the same. </p>    <p>Success might not actually be about identifying and focusing on one specific issue, campaign, or candidate. It might come down to how we want to see ourselves, why we wear those little “I Voted” stickers, how we identify, and our behaviors.</p>    <p>And that’s what the<b> Environmental Voter Project </b>is all about, and why <b>we are rerunning our 2022 conversation with Nathaniel Stinnett.</b></p>    <p>Nathaniel founded the Environmental Voter Project in 2015 after over a decade of experience as a senior advisor, consultant, and trainer for political campaigns and issue-advocacy nonprofits, and he sits on the Board of Advisors for <b>MIT’s Environmental Solutions Initiative</b>. </p>    <p>He’s here to help me understand the EVP’s mission and tactics, and how we can help them <b>achieve their goal of turning out more climate-focused voters this year and in the years to come.</b></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780393356687">The Overstory</a> by Richard Powers</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Nathaniel on <a href="https://twitter.com/NCStinn?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a></p></li>
<li><p>Volunteer with the <a href="https://www.environmentalvoter.org/get-involved">Environmental Voter Project</a> today!</p></li>
<li><p>Follow the Environmental Voter Project on <a href="https://twitter.com/Enviro_Voter">Twitter</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f6-052e-784b-8ec6-27d0f2e68b5a.vtt" type="text/vtt" />
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    <item>
  <title>Introducing: Catalyst with Shayle Kann - The Carbon Market&#39;s Quality Problem</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/introducing_catalyst_with_shayle_kann_-_the_carbon_market_s_quality_problem</link>
  <description>Voluntary carbon credits are a lot like used cars: You really have no idea what their quality might be. Or maybe they’re more like expensive bottles of wine. Many people (or at least Shayle) can’t tell whether they’re actually buying good-quality wine....</description>
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  <pubDate>Mon, 11 Sep 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>2860</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<p>Voluntary carbon credits are a lot like used cars: You really have no idea what their quality might be. Or maybe they’re more like expensive bottles of wine. Many people (or at least Shayle) can’t tell whether they’re actually buying good-quality wine. If it’s expensive, it must be good, right?</p>    <p>That’s the kind of logic that has plagued voluntary carbon markets for years. </p>    <p>A carbon credit can work in one of two ways. First, it can avert 1 metric ton of emissions that would have otherwise happened by, for example, preventing deforestation. Alternatively, a credit can directly remove a ton of carbon from the atmosphere through methods such as direct air capture or biochar.</p>    <p>But widespread reporting reveals that most credits don’t do what they say they do. Just this month, the CEO of the world’s leading certifier stepped down after <a href="https://www.theguardian.com/environment/2023/jan/18/revealed-forest-carbon-offsets-biggest-provider-worthless-verra-aoe">an investigation by </a><a href="https://www.theguardian.com/environment/2023/jan/18/revealed-forest-carbon-offsets-biggest-provider-worthless-verra-aoe"><i>The Guardian</i></a> revealed that over 90% of rainforest carbon credits were worthless. In May, a <a href="https://www.theguardian.com/environment/2023/may/30/delta-air-lines-lawsuit-carbon-neutrality-aoe">$1 billion lawsuit</a> filed in California alleges that the credits that Delta Air Lines relies on for its claim of reaching carbon-neutrality are bogus.</p>    <p>Carbon credits have reached a crisis point at the same moment we need to massively scale them up to meet net-zero goals. So what do we do about these quality problems? </p>    <p>In this episode, Shayle talks to Allister Furey, co-founder and CEO of <a href="https://www.sylvera.com/about-us">Sylvera</a>, a company that rates the quality of credits in a manner akin to what agencies like Moody’s and Standard &amp; Poor’s do for bonds.</p>    <p>Shayle and Allister cover topics including:</p>   <ul>
<li><p>The history of the first voluntary carbon markets and their early problems, such as producing fluorocarbons just to destroy them.</p></li>
<li><p>The current state of the market, including its size, segments and prices.</p></li>
<li><p>The wide gulf in price between the cheapest avoidance credits and the most ambitious engineered removal credits </p></li>
<li><p>Why Allistair thinks we need to be on a  “war footing” to reach the highly ambitious carbon-removal targets needed to meet net zero, such as growing the market from $2 billion to $1 trillion by 2050.</p></li>
<li><p>Why high prices do not necessarily mean high quality.</p></li>
</ul>    <p>Recommended resources:</p>   <ul>
<li><p><a href="https://www.theguardian.com/environment/2023/jan/18/revealed-forest-carbon-offsets-biggest-provider-worthless-verra-aoe">The Guardian</a>: Revealed: more than 90% of rainforest carbon offsets by biggest certifier are worthless, analysis shows</p></li>
<li><p><a href="https://docs.google.com/document/d/17T_48BSUG402EnsoDRbAKW8ogGkZqWfSP8aDV27cd9g/edit#">The Guardian</a>: Delta Air Lines faces lawsuit over $1B carbon neutrality claim</p></li>
</ul>    <p>Catalyst<i> is a co-production of </i><a href="https://postscriptmedia.com/"><i>Post Script Media</i></a><i> and </i><a href="https://www.canarymedia.com/"><i>Canary Media</i></a><i>.</i></p>    <p><i>More episodes of Catalyst can be found </i><a href="https://www.canarymedia.com/podcasts/catalyst-with-shayle-kann"><i>here</i></a><i>.</i></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f4-6654-70d8-8b21-7e07136c939f.vtt" type="text/vtt" />
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  <title>Essay: The Best Kinds of Stories</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_the_best_kinds_of_stories</link>
  <description>This Week: Telling better stories is a type of Compound Action. Here&#39;s What You Can Do: Check out the Good Energy Project&#39;s playbook on how to tell better climate stories. Donate to Experiment, a platform where scientists can crowdfund their research, ...</description>
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  <pubDate>Fri, 25 Aug 2023 16:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c5-5b2f-700c-9da8-761deef714d6/019d39c5-5d88-7bfa-a070-13889d68b6bb.mp3" type="audio/mpeg" length="36191338" />
  <itunes:duration>2261</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<h2>This Week:</h2>   <p>Telling better stories is a type of Compound Action.</p>   <h2>Here's What You Can Do:</h2>  <ul>
<li><p><b>Check out </b>the <a href="https://www.goodenergystories.com/">Good Energy Project's</a> playbook on how to tell better climate stories.</p></li>
<li><p><b>Donate</b> to <a href="https://link.mail.beehiiv.com/ss/c/N5VPMbd61mETFbSU3e12aP0pdnQ5ix4rVUcLnPZ0Ba8B1U7lYJExJdGPkH_qBSst_VU3XezZ1G7cbVzq0Nvqbre220Eg_0O0YH2aENq3y15bIW9Dz_qQVnC1QupTiOq1XxXAsQUxlzmkfC8fSNzNaeoTRpnziHCOhsPn3sTNRk96HjxloDzVFX_IoyNDHY-w/3z1/1pXMbmzNROC90AmDWOj8eg/h5/wZiOFa1IZN037JhJQe8SYkhct_xUXqObjr2VY5WxUDQ"><b>Experiment</b></a>, a platform where scientists can crowdfund their research, and you can pick and choose what research you want to support.</p></li>
<li><p><b>Volunteer</b> with our friends at the<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiVWdXkXWAbcY6CGyB5yPNpIwjM4p8TlMiQIl-dmQn05mqPSNm_rE7bPMaiUoPQBxCf1uskGIKmbHbZYlsfN2oHIEz-sGRKPOpHvP67qyCuFT2B1w8slkOhqJ7n5nlO1vU7_JsDbhatgRCq8wAI3q_zprOReJ69U-AgUYWExQaeeVhE-s--WzseDqoNGX5CqP9Q/3z1/1pXMbmzNROC90AmDWOj8eg/h6/pLAyTJ2dVjQgN3OxEdYJ3rAIHHUhAsMn0Zoc57rs5dM"><b> Environmental Voter Project</b></a>, a non-partisan non-profit with a proven track record of getting non-voting environmentalists to the polls.</p></li>
<li><p><b>Get educated about</b> climate change and combat disinformation with <a href="https://link.mail.beehiiv.com/ss/c/NukW_9m6T9wghN1yKjQo6LPyixfoLkxEJso5ZB6H60g2zmPjd3CbCJXXwc9Gp7RBULD3sLhSpdfeFSct-tU4Bjw3QfbonS2spCJC4NPSI9zqtw4DlUkAxrjhpq0aTgSYTmR8d2g_AkHORiK3F8UZbdoGRctrYidjFwhqKlMovaRtAxrFRP7hVAblvKaTpxzM/3z1/1pXMbmzNROC90AmDWOj8eg/h7/xZ54EuZnc1GS2aVajNoz_bzL7kry9B8Nv8K9BwFV0d8"><b>Climate Feedback</b></a>, a worldwide network of scientists sorting fact from fiction in climate change media coverage.</p></li>
<li><p><b>Be heard about</b> climate action and keep your representative accountable by checking out this list of candidates and elected officials that have signed the <a href="https://link.mail.beehiiv.com/ss/c/QgjBzarbzqjekhTFFit-AosZrOhEs1wzyLF5Kg6k94kAkCMaLrds0zd121TjJfLn5aBpEBya8tQ3PjZTvaQnKDEVDlXjqD0T8l3g-V3l6TZEffIXpx2dyJswqTa7MZf8ihSGA2cnv1UbIYzvlUDFZ-Mp6Krf75GzH_rUCEjl0jrY8803FF5CX8-T8w7YZn2Zb-t8BcOYv45ro6dUtZPUhw/3z1/1pXMbmzNROC90AmDWOj8eg/h8/wEYWgTem8Qv0txpZMO4SwwOQAFFlZoD539cdhzkNcLk"><b>No Fossil Fuel Money Pledge</b></a>.</p></li>
<li><p><b>Invest in</b> deforestation-free companies by moving your money into investments that aren’t killing the planet with <a href="https://link.mail.beehiiv.com/ss/c/M5KOcerzxQUFSv1WLdGwlF0izm-2yHZlTaS6P_Dko-8WlXF_sU2cAkhUosSZ_qLzTdeaiix_0vTTYxoAiAHnAt49XKTnwpqEpUhH8xQKRiNBI3rGNY9Kjzwa5vSRzvKyLugoZRF_YXnR4A7R53-AaKLmANK0VLqI0VDGkN4UYa9SaFa80_nSYLfE1xasEl2z/3z1/1pXMbmzNROC90AmDWOj8eg/h9/GhmPiYwoBIYK7zRaj0w9C5JlHCJGT6LLBnzC8yZnimk"><b>Deforestation Free Funds</b></a>.</p></li>
</ul>   <h2>Get more:</h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p> </p>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f3-9989-7a30-9a9d-5d57232fa986.vtt" type="text/vtt" />
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  <title>How To Access Better Maternal Mental Health Care</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/how_to_access_better_maternal_mental_health_care</link>
  <description>How can we provide better mental health support for pregnancy, postpartum, and loss around pregnancy? That&#39;s today&#39;s big question, and obviously in America in 2023, it&#39;s a loaded one, so I&#39;m so thankful that my guest today is Simmone Taitt. She&#39;s the F...</description>
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  <pubDate>Mon, 21 Aug 2023 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p><b>How can we provide better mental health support for pregnancy, postpartum, and loss around pregnancy? </b></p>    <p>That's today's big question, and obviously in America in 2023, it's a loaded one, so I'm so thankful that my guest today is <b>Simmone Taitt</b>. She's the <b>Founder and CEO of Poppy Seed Health</b>.</p>    <p>Simmone experienced the vast gaps in emotional and mental support in American maternal healthcare while navigating her own path to parenthood after suffering multiple miscarriages, which she talks about today, with and without health insurance, like so many Americans.</p>    <p>In 2019, Simmone identified a better way forward for all birthing people, becoming a birth and full spectrum doula, and then launching Poppy Seed Health,<b> a growing network of diverse, very qualified doulas, midwives, and nurses. </b>They provide care within seconds, private care right in the app just when you need it the most.</p>    <p>If you've ever been a part of this journey as a pregnant person intentionally or not, as a partner, or in postpartum, whatever your path, you are probably intimately aware of how much and how often, often in the middle of the night, <b>you just desperately need someone informed who can help answer questions around birth and postpartum planning, lactation support, general comfort, miscarriages, relationships, sleep, and so much more. </b></p>    <p>And we do it very, very poor job as a country of intentionally providing these essential services, often intentionally not providing it.</p>    <p><b>And so that's why I am so glad that Poppy Seed exists. </b></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://shopcatalog.com/product/the-mountain-is-you/">The Mountain Is You</a> by Brianna Wiest</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Learn more about <a href="https://www.poppyseedhealth.com/">Poppy Seed Health</a></p></li>
<li><p>Download the app on <a href="https://apps.apple.com/us/app/poppy-seed-health/id1555361376">iOS </a>or <a href="https://play.google.com/store/apps/details?id=com.poppyseedhealth&amp;hl=en_CA&amp;gl=US">Google Play</a></p></li>
<li><p>Follow Poppy Seed Health on <a href="https://www.instagram.com/poppyseedhealth/">Instagram</a>, <a href="https://www.facebook.com/poppyseedhealth">Facebook</a>, <a href="https://www.threads.net/@poppyseedhealth">Threads</a>, and <a href="https://www.linkedin.com/company/poppy-seed-health/">LinkedIn</a> </p></li>
<li><p>Follow Simmone on <a href="https://www.instagram.com/simmone_taitt/?hl=en">Instagram </a>and <a href="https://www.linkedin.com/in/simmonetaitt">LinkedIn</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
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  <title>What Can You Do With Just 493 Genes?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/what_can_you_do_with_just_493_genes</link>
  <description>How did we get here? That&#39;s today&#39;s big question, and today my guests are Roy Moger-Reischer, and our first three-time guest, Brandon Ogbunu. Roy Moger-Reischer is a scientist trained in microbiology, evolution and data analysis for his PhD. He&#39;s curre...</description>
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  <pubDate>Mon, 14 Aug 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>4424</itunes:duration>
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  <itunes:episode>163</itunes:episode>
  <content:encoded><![CDATA[<h2>How did we get here?</h2>   <p>That's today's big question, and today my guests are <b>Roy Moger-Reischer</b>, and our first three-time guest, <b>Brandon Ogbunu</b>.</p>    <p>Roy Moger-Reischer is a scientist trained in microbiology, evolution and data analysis for his PhD. He's currently a fermentation specialist <b>Arzeda</b>, working to develop new proteins and biochemistry for the production of valuable molecules.</p>    <p>Brandon Ogbunu, described as a<b> radical collaborator</b>, is an assistant professor in the <b>Department of Ecology and Evolutionary Biology at Yale. </b>His research takes place at the intersection of evolutionary biology, genetics, and epidemiology.</p>    <p>When I first read about the work of Roy and his lab compatriots to take this idea of <b>a cell stripped down to only what is most essential </b>-- a minimal cell -- and then to see if it would or could evolve to survive even basic mutations, my first thought was, "What?"</p>    <p><b>The answer, it turns out, is profound as hell. </b></p>    <p>And because I'm a self-aware moron, I also begged past guest, Brandon Ogbunu, to come back on the show to help me <b>understand what the hell is happening here and what it means for our history, for society today, and for future breakthroughs</b> to help answer the question:</p>    <p>What can you do with just 493 genes? And if the answer is not only survive, but thrive, <b>what can we do once we know that about the building blocks of life? </b></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781646516315">The Ghost in the Shell</a> by Shirow Masamune</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780374157357">The Dawn of Everything</a> by David Graeber and David Wengrow</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Read Roy's paper on <a href="https://www.nature.com/articles/s41586-023-06288-x">the minimal cell</a></p></li>
<li><p><a href="https://twitter.com/RoyBoy432">Keep up</a> with Roy's work</p></li>
<li><p><a href="https://twitter.com/big_data_kane?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Keep up</a> with Brandon's work</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f9-93a7-7b25-b976-3828ec93d186.vtt" type="text/vtt" />
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  <title>Introducing: Degrees: How To Green Any Job</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/introducing_degrees_how_to_green_any_job</link>
  <description>This week, we’re running an episode of Degrees: Real talk about planet-saving careers, from our friends at the Environmental Defense Fund. This episode is part of a new miniseries called “The Year of the Climate Job,” hosted by EDF Innovation Director ...</description>
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  <pubDate>Mon, 07 Aug 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>1280</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<p>This week, we’re running an episode of <b>Degrees: Real talk about planet-saving careers</b>, from our friends at the <a href="https://www.edf.org/">Environmental Defense Fund</a>.</p>    <p>This episode is part of a new miniseries called <b>“The Year of the Climate Job,”</b> hosted by <b>EDF Innovation Director Daniel Hill.</b></p>    <p>Each episode provides the best advice from movers and shakers in the green careers landscape. They share creative, practical ways to land a job and build a career in climate work.</p>    <p>In this episode, <b>Drawdown Labs Director Jamie Beck Alexander</b> is pushing for every company on the planet to fight climate change. How? By harnessing the power of employee voices to change systems for the better from the inside.</p>    <p>A new season of <b>Degrees</b> launches in September. Right now, there are new and emerging green job opportunities in <b>nearly every industry</b>.</p>    <p><b>Degrees is the podcast for climate career inspiration and job advice.</b></p>    <p>Make sure you check out other <b>Degrees</b><i> </i>episodes about how the green jobs transformation is shaping the future.</p>    <p><a href="https://link.chtbl.com/degrees?sid=INIswap">Listen wherever you get your podcasts.</a></p>    <p><a href="https://www.edf.org/degrees-green-jobs-podcast">Degrees home</a></p>    <p><a href="https://www.edf.org/degrees/green-jobs-hub">EDF Green Jobs Hub</a></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f2-fa2e-764e-8b4c-2f047891dc8e.vtt" type="text/vtt" />
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  <title>Essay: Shiny Things</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_shiny_things</link>
  <description>This week: How to be excited about the future, explained. Plus, the news: 🌊 The tipping point for the Atlantic Ocean 👶 An RSV shot for babies 🥕 Examining the “N” in SNAP 🤖 Profiting from AI tools And more! Here&#39;s What You Can Do: Donate to the Institut...</description>
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  <pubDate>Wed, 02 Aug 2023 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c5-6c4d-7976-a87b-14cb8532a749/019d39c5-6d1b-7dd3-9eaa-e400f4a4e25e.mp3" type="audio/mpeg" length="23188293" />
  <itunes:duration>1449</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>How to be excited about the future, explained.</p>    <p><b>Plus, the news:</b></p>   <ul>
<li><p>🌊 The tipping point for the Atlantic Ocean</p></li>
<li><p>👶 An RSV shot for babies</p></li>
<li><p>🥕 Examining the “N” in SNAP</p></li>
<li><p>🤖 Profiting from AI tools</p></li>
<li><p>And more!</p></li>
</ul>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to the <b>Institute for Policy Studies</b> to help <a href="https://ips-dc.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=shiny-things"><b>turn transformative policy ideas</b></a> into action.</p></li>
<li><p><b>Join </b>a <b>Ride Spot Challenge</b> by <a href="https://oneride.peopleforbikes.org/join-the-challenge?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=shiny-things"><b>committing to replace car trips with bike rides</b></a>. Biking is an easy way to lower your emissions and be part of the climate solution, even if you just start at one trip a week.</p></li>
<li><p><b>Get educated about</b><a href="https://parkingreform.org/resources/mandates-map/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=shiny-things"><b> parking reform</b></a>, which has the potential to impact climate change, equity, and housing.</p></li>
<li><p><b>Be heard about</b> climate change by helping <b>Climate Cabinet</b> <a href="https://secure.actblue.com/donate/ccaf?refcode=Email&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=shiny-things"><b>elect candidates that give a shit </b></a>about drafting legislation to combat the climate crisis.</p></li>
<li><p><b>Invest in</b> the <a href="http://www.regenfutureplanet.com/regenerative-investment/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=shiny-things"><b>world’s natural capital </b></a>with <b>ReGen</b>.</p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>Yes, heat can be fatal. But it also has<a href="https://www.vox.com/climate/2023/7/21/23799004/invisible-consequences-extreme-heat-physical-mental-health?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=shiny-things"><b> a plethora of non-fatal health consequences</b></a> on both the body and the mind</p></li>
<li><p>Infants can now<a href="https://www.vox.com/future-perfect/23800167/rsv-shot-infants-fda-antibodies-vaccine-flu-health?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=shiny-things"><b> get a preventative shot for RSV,</b></a> which is the leading cause of infant hospitalization in the US</p></li>
<li><p>A new analysis is skeptical that<a href="https://www.nytimes.com/2023/07/20/climate/justice40-pollution-environmental-justice.html?ref=ctvc.co&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=shiny-things"><b> Biden’s Justice40 program</b></a> will fix the racial gap in air quality</p></li>
<li><p>Literally go and touch some grass. It’s <a href="https://environhealthprevmed.biomedcentral.com/articles/10.1186/s12199-019-0822-8?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=shiny-things#"><b>scientifically proven</b></a> to be good for you.</p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p><a href="https://www.theguardian.com/business/2023/jul/23/ups-drivers-extreme-heat-contract-talks?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=shiny-things"><b>Extreme heat is a key issue</b></a> in UPS contract deals</p></li>
<li><p>Differing theories of decarbonization could <a href="https://www.latimes.com/environment/newsletter/2023-07-27/the-u-s-climate-movement-may-be-in-trouble-heres-why-boiling-point?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=shiny-things"><b>create rifts in climate coalitions</b></a> and derail progress</p></li>
<li><p>Federal regulatory agencies are starting to (think about) cracking down on <a href="https://grist.org/regulation/this-little-known-federal-regulator-could-crack-down-on-fraudulent-carbon-offsets/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=shiny-things"><b>dubious carbon offset programs</b></a></p></li>
<li><p>Changes in the Atlantic Ocean are definitely not great, but exactly when we<a href="https://heatmap.news/climate/atlantic-meridional-overturning-circulation-ditlevsen-prediction?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=shiny-things"><b> hit the tipping point</b></a> of totally fucked is hard to predict</p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>What’s the price of water scarcity? The <a href="https://www.bloomberg.com/news/articles/2023-07-20/jefferies-says-banks-are-missing-in-action-in-pricing-water-risk?ref=ctvc.co&amp;sref=eI3T3jUf#xj4y7vzkg"><b>finance industry doesn’t know</b></a></p></li>
<li><p>The “N” in SNAP is <a href="https://foodfix.co/digging-into-nutrition-in-snap/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=shiny-things"><b>complicated</b></a></p></li>
<li><p>The companies that make ultra-processed food <a href="https://www.bloomberg.com/opinion/articles/2023-07-24/big-food-should-be-esg-s-next-target?sref=eI3T3jUf&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=shiny-things"><b>should be held accountable</b></a> for the damage they are doing to the health of their customers</p></li>
<li><p>Some states are starting to step up and<a href="https://www.vox.com/policy/2023/7/27/23806695/child-tax-credit-ctc-poverty-families-refundable?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=shiny-things"><b> help families feed their kids</b></a> with Child Tax Credits</p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>No one is exempt from the impacts of climate change. <a href="https://www.bloomberg.com/news/articles/2023-07-26/extreme-heat-drought-drive-opposition-to-ai-data-centers?sref=eI3T3jUf&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=shiny-things"><b>Not even artificial intelligence.</b></a></p></li>
<li><p>It’s time to start thinking about<a href="https://www.axios.com/newsletters/axios-ai-plus-edfe450a-3dad-4ba2-82c8-70999df733db.html?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=shiny-things"><b> how AI creators intend to profit </b></a>from it</p></li>
<li><p>Cigna Healthcare used <a href="https://www.axios.com/2023/07/25/ai-lawsuits-health-cigna-algorithm-payment-denial?stream=science&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=shiny-things"><b>algorithms to deny health insurance claims</b></a>, prompting a class action lawsuit</p></li>
<li><p>iOS users can easily <a href="https://www.engadget.com/goodrx-now-offers-an-ios-medicine-cabinet-for-managing-prescription-meds-130002408.html?src=rss&amp;guccounter=1"><b>manage prescription drug treatment plans</b></a> with the new “Medicine Cabinet” tool</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
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  <title>Introducing: Living Change: A Quest for Climate Leadership</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/introducing_living_change_a_quest_for_climate_leadership</link>
  <description>This week, we want to tell you about Andrea Learned’s podcast: Living Change: A Quest for Climate Leadership. In season one, Andrea interviews local leaders living the change they want to see reflected in their communities, from John Bauters and Alex F...</description>
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  <pubDate>Mon, 31 Jul 2023 20:00:00 +0000</pubDate>
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  <itunes:duration>2284</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>This week, we want to tell you about <b>Andrea Learned’s</b> podcast: <b>Living Change: A Quest for Climate Leadership. </b></p>    <p>In season one, Andrea interviews local leaders living the change they want to see reflected in their communities, from <b>John Bauters</b> and <b>Alex Fisch</b> on the west coast to <b>Barbara Buffaloe</b> in <b>Missouri</b>.</p>    <p>But she also goes beyond city leaders to find corporate and media professionals leading the way – from CFO’s to Emmy award winners. The conversations highlight how their personal values integrate into their work.</p>    <p>There are some really interesting stories here – we enjoyed it so much we’re highlighting her conversation with<b> Mark Gamba</b> in our feed. </p>    <p>Mark Gamba’s path into local politics in <b>Oregon</b> is uniquely “Living Change.”</p>    <p>As a professional nature photographer seeing climate change on the landscape in real-time, he had all the motivation he needed to run for<b> Mayor of Milwaukie, Oregon</b>.</p>    <p><b>Biking for transportation around town, and working to make it safer for anyone else who wants to do it, has become part of his brand. </b></p>    <p>For local political leaders across the country, Mark’s inspiring journey – and the way he shares it in this episode – is an aspirational model.</p>    <p><b>Links:</b></p>   <ul>
<li><p>Subscribe to<a href="https://podcasts.apple.com/us/podcast/living-change-a-quest-for-climate-leadership/id1666099446"> Living Change</a></p></li>
<li><p>Produced by <a href="https://www.larjmedia.com/living-change">Larj Media</a></p></li>
</ul>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul><li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li></ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f6-6eb3-71f0-ba8b-a7a1784aac9e.vtt" type="text/vtt" />
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  <title>Essay: Haggling Over The Future</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_haggling_over_the_future</link>
  <description>This week: This week: Are car dealers the devil? And why? Plus, the news: 🇨🇳 Can we build a green economy without China? 🦆 Bird flu, explained 🇷🇺 Russia quits the Black Sea grain deal 🤖 A.I. journalists And more! Here&#39;s What You Can Do: Donate to Grid ...</description>
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  <pubDate>Tue, 25 Jul 2023 16:00:00 +0000</pubDate>
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  <itunes:duration>880</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p><b>This week:</b> Are car dealers the devil? And why?</p>    <p><b>Plus, the news:</b></p>   <ul>
<li><p>🇨🇳 Can we build a green economy without China?</p></li>
<li><p>🦆 Bird flu, explained</p></li>
<li><p>🇷🇺 Russia quits the Black Sea grain deal</p></li>
<li><p>🤖 A.I. journalists</p></li>
<li><p>And more!</p></li>
</ul>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to <b>Grid Alternatives</b>, an organization <a href="https://gridalternatives.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b>building community-powered clean energy solutions</b></a> that advance economic and environmental justice.</p></li>
<li><p><b>Volunteer</b> your school or workplace to participate in the <b>EPA’s</b><a href="https://www.epa.gov/system/files/documents/2022-03/508-cleanairbuildings_factsheet_v5_508.pdf?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b> Clean Air in Buildings Challenge.</b></a></p></li>
<li><p><b>Get educated about</b> leasing an EV with<b> electrek’s</b> <a href="http://ev-vin.blogspot.com/?m=1&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b>cultivated list</b></a> of Factory Lease offers.</p></li>
<li><p><b>Purchase</b> fresh <a href="https://grownby.app/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b>produce from your local farms</b></a> with <b>GrownBy</b> (and if you’re a farmer, starting selling on the app).</p></li>
<li><p><b>Invest in</b> a better world with <b>Impact Assets</b>, and ensure your philanthropic dollars are <a href="https://impactassets.org/our-impact/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b>making a measurable difference</b></a>.</p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>It’s time to <a href="https://www.vox.com/science/23793697/bird-flu-avian-influenza-explained-pandemic-potential-wildlife?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b>get serious about bird flu</b></a></p></li>
<li><p>How<a href="https://www.theguardian.com/global-development/2023/jul/13/long-covid-global-south-lack-awareness?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b> long Covid is impacting</b></a> the Global South</p></li>
<li><p>Family homelessness is <a href="https://www.dailynews.com/2023/07/14/the-spike-in-homelessness-in-us-cities-isnt-slowing-down/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b>on the rise</b></a>, and the Federation of Scientists is crowdsourcing for national policies to increase housing supply. <a href="https://www.slowboring.com/p/your-best-ideas-on-increasing-housing?publication_id=159185&amp;post_id=135078604&amp;isFreemail=true"><b>Submit your idea here</b></a>.</p></li>
<li><p>Tornado damage to Pfizer plant will likely lead to <a href="https://www.cbsnews.com/news/tornado-pfizer-plant-north-carolina-damage-long-term-medicine-shortages/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b>long term shortages of medicine</b></a> great great</p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>Why the<a href="https://www.theclimatebrink.com/p/why-are-climate-impacts-escalating?publication_id=1593097&amp;post_id=134958425&amp;isFreemail=true"><b> impacts of climate change</b></a> are escalating so quickly</p></li>
<li><p>A <a href="https://www.ctvc.co/carbon-dioxide-removal-isometric-science-platform/?ref=ctvc-newsletter&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b>new registry </b></a>could make carbon removal more accessible, and more trustworthy, maybe?</p></li>
<li><p><a href="https://www.nytimes.com/2023/07/17/opinion/america-china-clean-energy.html?partner=bloomberg&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b>China’s role</b></a> in America’s green economy</p></li>
<li><p>What the warming planet means for<a href="https://grist.org/climate-connections-diseases-pathogens/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b> the future of pathogens</b></a> and diseases</p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>Vegan (ahem, <i>plant-based</i>) diets result in <a href="https://www.theguardian.com/environment/2023/jul/20/vegan-diet-cuts-environmental-damage-climate-heating-emissions-study?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b>75% less emissions</b></a>, water pollution, and land use 🤝 🫘👩‍🌾</p></li>
<li><p>Manufacturing silicon chips requires<a href="https://www.wired.com/story/want-to-win-a-chip-war-youre-gonna-need-a-lot-of-water/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b> a shit ton of water</b></a> </p></li>
<li><p>Russia has<a href="https://www.vox.com/world-politics/2023/7/19/23798701/black-sea-grain-deal-ukraine-russia-odesa-strikes?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b> quit its grain deal </b></a>with Ukraine — originally made to avert a global food crisis — and will target commercial ships in the Black Sea</p></li>
<li><p>School<a href="https://19thnews.org/2023/07/minnesota-students-free-school-lunches/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b> lunches are now free</b></a> in six states</p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>Bots are grabbing<a href="https://www.chronicle.com/article/the-textbook-that-reads-you?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b> students personal data</b></a> when they complete online assignments. We shouldn’t do this?</p></li>
<li><p>Google is<a href="https://www.nytimes.com/2023/07/19/business/google-artificial-intelligence-news-articles.html?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b> testing a new A.I. tool </b></a>that can write news articles</p></li>
<li><p>Secretaries of State are getting ready for<a href="https://cyberscoop.com/secretaries-of-state-nass-ai-election-disinformation/?stream=top&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b> AI-fueled disinformation</b></a> during the 2024 campaign</p></li>
<li><p>Facebook messages could be used in<a href="https://19thnews.org/2023/07/abortion-laws-facebook-messages-digital-privacy/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=haggling-over-the-future"><b> a Nebraska abortion case</b></a></p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
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  <title>⚡️Electrify Everything: What Does The Pace of Progress Look Like?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/electrify_everything_what_does_the_pace_of_progress_look_like</link>
  <description>Sure, we&#39;ve got to electrify everything, including 1 billion machines by 2050. But where are we now and how do we get there? That&#39;s today&#39;s big question, and my guest is Cora Wyent from Rewiring America. Cora is the Director of Research at Rewiring Ame...</description>
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  <pubDate>Mon, 24 Jul 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>3762</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>162</itunes:episode>
  <content:encoded><![CDATA[<p>Sure, we've got to electrify everything,<b> including 1 billion machines by 2050</b>. But where are we now and how do we get there?</p>    <p>That's today's big question, and my guest is <b>Cora Wyent</b> from <b>Rewiring America</b>.</p>    <p>Cora is the <b>Director of Research at Rewiring America</b>, where she's conducting research and analysis to enable rapid electrification of everything in the economy.</p>    <p>Prior to joining <b>Rewiring America</b>, Cora completed her PhD in physics at <b>Caltech</b>, where she studied new materials for ultra thin solar cells and performed techno economic analysis of new photovoltaic and carbon capture technologies.</p>    <p>Before that, she received her bachelor's degree in physics from the beautiful <b>UNC Chapel Hill.</b></p>    <p>If you're new here, you should know this is another in our continuing series on electrifying every building and car in America, including your home, whether you own it or whether you rent.</p>    <p>We've partnered with the best in the business at <b>Rewiring America</b> to understand where we need to all go on the whole, what we can do, and <b>how you can get started on your own journey.</b></p>    <p>And of course, to unlock an easier path for everyone else.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780525509585">The Sum of Us</a> by Heather McGhee</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Read Rewiring America's <a href="https://www.rewiringamerica.org/pace">Pace of Progress report</a></p></li>
<li><p>Follow<a href="https://twitter.com/corawentwhere?lang=en"> Cora </a>and <a href="https://twitter.com/rewiringamerica">Rewiring America</a> on Twitter</p></li>
<li><p>Read our series with on home electrification with Rewiring America, including our <a href="https://www.importantnotimportant.com/?tags=The+Good+Shit">product recommendations</a>, <a href="https://www.importantnotimportant.com/p/free-electrified-bank-account-say">guide to IRA</a>, and home electrification <a href="https://www.importantnotimportant.com/p/get-electric-home">prep guide</a></p></li>
<li><p>Listen to our home electrification <a href="https://podcast.importantnotimportant.com/your-home-electrification-questions-answered/">Q&amp;A episode</a></p></li>
<li><p>Use the <a href="https://www.redwoodenergy.net/watt-diet-calculator">Watt Diet Calculator</a></p></li>
<li><p>Renters! Read our <a href="https://www.importantnotimportant.com/p/electrification-renters-guide">Renters Guide</a> to Home Electrification</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39fa-ef71-7c22-ae63-02e54c580e37.vtt" type="text/vtt" />
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    <item>
  <title>Essay: Farm to Table</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_farm_to_table</link>
  <description>This week: How can we better protect farmworkers? Plus, the news: A free online summit for eco-anxiety from RITA A new era for Alzheimer’s treatments Inflated prices of packaged food Saving lives with better weather forecasting Here&#39;s What You Can Do: ...</description>
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  <pubDate>Wed, 19 Jul 2023 16:00:00 +0000</pubDate>
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  <itunes:duration>1839</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>How can we better protect farmworkers?</p>    <p><b>Plus, the news:</b></p>   <ul>
<li><p>A free online summit for eco-anxiety from RITA</p></li>
<li><p>A new era for Alzheimer’s treatments</p></li>
<li><p>Inflated prices of packaged food</p></li>
<li><p>Saving lives with better weather forecasting</p></li>
</ul>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to the <b>Food Chain Workers Alliance</b>, a coalition dedicated to <a href="https://foodchainworkers.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=farm-to-table"><b>improving working condition</b></a>s for workers in every stage of food production, and to the <a href="https://nativecdfi.net/donate/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=farm-to-table"><b>Native CDFI Network</b></a> to improve access to capital and credit for Indigenous farm workers.</p></li>
<li><p><b>Volunteer</b> to <a href="https://www.usdn.org/resilience-hubs.html?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=farm-to-table"><b>build a climate resilience hub</b></a> so your community can better respond to extreme heat events and other disasters.</p></li>
<li><p><b>Get educated about</b> how to<a href="https://www.vox.com/even-better/23196757/summer-disaster-weather-preparation-community-hurricane-wildfire-drought-heatwave-flood?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=farm-to-table"><b> protect yourself and your community</b></a> from heat and other extreme weather.</p></li>
<li><p><b>Be heard about</b> building heat-resilient communities and share the<a href="https://onebillionresilient.org/heat-action-platform/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=farm-to-table"><b> Heat Action Platform tool </b></a>and <a href="https://toolkit.climate.gov/case-studies?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=farm-to-table"><b>U.S. Climate Resilience Toolkit</b></a> with your city officials.</p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p><b>Cost Plus Drugs</b> is <a href="https://workweek.com/2023/07/08/cost-plus-drugs-key-updates-from-h1-23/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=farm-to-table"><b>utilizing strategic partnerships</b></a> to improve affordability and accessibility of prescription drugs</p></li>
<li><p>Pregnant? The <b>Pregnancy Workers Fairness Act</b> says that your boss now has to accommodate you. Here’s <a href="https://19thnews.org/2023/06/pregnant-workers-fairness-act-employer-accommodations/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=farm-to-table"><b>everything you need to know</b></a>.</p></li>
<li><p>FDA approval of lecanemab begins<a href="https://www.vox.com/policy/2023/7/7/23784663/alzheimers-drug-lecanemab-leqembi-full-fda-approval?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=farm-to-table"><b> a new era of Alzheimer’s treatment</b></a></p></li>
<li><p>18 million doses of the<a href="https://www.who.int/news/item/05-07-2023-18-million-doses-of-first-ever-malaria-vaccine-allocated-to-12-african-countries-for-2023-2025--gavi--who-and-unicef?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=farm-to-table#"><b> first-ever malaria vaccine</b></a> are rolling out in 12 African countries</p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>Despite growth in renewables, <a href="https://www.theguardian.com/business/2023/jun/26/greenhouse-gas-emissions-from-global-energy-industry-still-rising-report?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=farm-to-table"><b>global emissions</b></a> from the energy industry are 👏 still 👏 rising 👏 . We can, and must, do better.</p></li>
<li><p>How to <a href="https://heatmap.news/climate/heat-wave-blackout-power-outage?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=farm-to-table"><b>prepare for and survive</b></a> during a black out in extreme heat</p></li>
<li><p>Join the <a href="https://www.ritasummit.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=farm-to-table"><b>Resilience in the Anthropocene</b></a> <b>free online summit</b> from <b>Aug 8-10</b> to discuss eco-anxiety and climate distress with leaders from frontline communities.</p></li>
<li><p>If you’ve (however reluctantly) made the transition to <b>Threads</b>, start rebuilding your following list with these<a href="https://www.threads.net/t/Cuma5rHo5Kr/?igshid=NjZiM2M3MzIxNA%3D%3D&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=farm-to-table"><b> climate solutions experts</b></a>.</p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>Food industry giants are<a href="https://civileats.com/2023/07/06/op-ed-plastic-recycling-has-failed-food-companies-need-to-step-up/?mc_cid=d902be5107&amp;mc_eid=ed7cc43286"><b> responsible for plastic pollution</b></a> (and <a href="https://www.theatlantic.com/science/archive/2023/07/compostable-plastic-trash/674626/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=farm-to-table"><b>“compostable” alternatives</b></a> might not be much better) and need to be held accountable</p></li>
<li><p>Some cities are leaving<a href="https://apnews.com/article/toxic-lead-pipes-epa-providence-health-bc793dea64ab59d26e27620d3c2338c9?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=farm-to-table"><b> toxic lead pipes </b></a>in the ground</p></li>
<li><p>Need one more reason to prioritize fresh food? Inflation is still causing <a href="https://www.wsj.com/articles/inflation-groceries-cookouts-chicken-eggs-prices-88ac75d0?mc_cid=d902be5107&amp;mc_eid=ed7cc43286"><b>packaged food prices to soar</b></a></p></li>
<li><p>A plant-based diet shouldn’t stop you from enjoying a<a href="https://www.nytimes.com/2023/07/10/dining/best-vegan-ice-cream.html?mc_cid=d902be5107&amp;mc_eid=ed7cc43286"><b> tasty little ice cream treat</b></a></p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>Investing in<a href="https://www.npr.org/sections/money/2023/07/11/1186458991/should-we-invest-more-in-weather-forecasting-it-may-save-your-life?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=farm-to-table"><b> better weather forecasting </b></a>could save lives</p></li>
<li><p>The <a href="https://techcrunch.com/2023/07/05/uk-online-safety-bill-risks-e2ee/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAADpHmT2-ouCD3-RVMFQd6Jh9mgoRGudb5wsmdpMGnzLK8z0sjetd9tddR28Ok80DTc0yCbOgP0KKO6J_Ye8MpuNq2zbRJploBlTW792OunwfNNtWmmbX4vtTDGL9Ewtb9I7dW0U4rgoEwJUgkgx4FUywRMnEnz_1wqGn89qP_5W6"><b>U.K.’s Online Safety Bill </b></a>could cause a greater risk to online safety by undermining encryption</p></li>
<li><p>AI could be used to<a href="https://www.scientificamerican.com/article/ai-could-quickly-screen-thousands-of-antibiotics-to-tackle-superbugs/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=farm-to-table"><b> tackle superbugs</b></a>, but also cause a<a href="https://www.axios.com/2023/07/10/ai-misinformation-response-measures?stream=science&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=farm-to-table"><b> rise in misinformation</b></a> ok have a nice weekend</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f6-696a-795f-b237-318e4be17081.vtt" type="text/vtt" />
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  <title>Transit For A Habitable Planet</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/transit_for_a_habitable_planet</link>
  <description>Why the hell is America&#39;s public transportation so terrible? That&#39;s today&#39;s big question, and my guest is Nicholas Dagen Bloom. He&#39;s the author of the subtly titled new book, the Great American Transit Disaster. Nicholas is a professor of urban policy ...</description>
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  <pubDate>Mon, 17 Jul 2023 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c5-8b6e-7339-a592-762d2b051463/019d39c5-8c81-72b3-980d-bab2ee275ec7.mp3" type="audio/mpeg" length="69306343" />
  <itunes:duration>4331</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>161</itunes:episode>
  <content:encoded><![CDATA[<p>Why the hell is America's public transportation so terrible?</p>    <p>That's today's big question, and my guest is <b>Nicholas Dagen Bloom</b>.</p>    <p>He's the author of the subtly titled new book, the <b>Great American Transit Disaster</b>. Nicholas is a professor of urban policy and planning at <b>Hunter College</b>. He's the author of a bunch of books including <b>Public Housing That Worked</b>, <b>The Metropolitan Airport</b> and <b>How States Shaped Post-War America</b>. He's also the co-editor of the prize-winning<b> Public Housing Myths and Affordable Housing in New York</b>.</p>    <p>This new book, the<b> Great American Transit Disaster </b>(out now) is a deep dive into how we got here, and the overwhelming evidence that <b>transit divestment was a choice rather than destiny</b>, with a lot of actors involved.</p>    <p>The willful divestment over the past 100 years to purposefully build out our <b>car culture today drives a full third of our greenhouse gas emissions. </b></p>    <p>Undoing it won't be an easy or simple task.</p>    <p>But the good news is,<b> there are multi solving opportunities everywhere</b> for not only less racism and fewer emissions, but for more and better housing everywhere, for better and more plentiful, safer transportation options, and for healthier bodies and minds.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780226824406">The Great American Transit Disaster</a> by Nicholas Dagen Bloom</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781610918985">Walkable City Rules</a> by Jeff Speck</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.hunterurban.org/faculty/nicholas-dagen-bloom">Connect with Nicholas</a> and follow more of his work</p></li>
<li><p>Read <a href="https://www.bloomberg.com/news/features/2023-04-27/chronicling-of-the-collapse-of-public-transit-in-the-us">David Zipper's Bloomberg piece</a> on Nick's book, and follow David's other<a href="https://www.bloomberg.com/authors/AVmeJNnmkY0/david-zipper"> transit work</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39fc-b68d-7224-8bed-798625faa259.vtt" type="text/vtt" />
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  <title>Essay: Why I Don&#39;t Eat Animals</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_why_i_don_t_eat_animals</link>
  <description>This week: Why don’t I eat animals? Plus, the news: Carbon capture is (mostly) BS Narcan vending machines save lives The vertical farming boom doesn’t have enough power Hacking EV charging stations And more! Here&#39;s What You Can Do: Donate to the Food A...</description>
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  <pubDate>Tue, 11 Jul 2023 11:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c5-77d9-7814-99fe-4d15e66fc79b/019d39c5-791f-72cd-87d2-1a44b4ebcb64.mp3" type="audio/mpeg" length="33938203" />
  <itunes:duration>2121</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Why don’t I eat animals?</p>    <p><b>Plus, the news:</b></p>   <ul>
<li><p>Carbon capture is (mostly) BS</p></li>
<li><p>Narcan vending machines save lives</p></li>
<li><p>The vertical farming boom doesn’t have enough power</p></li>
<li><p>Hacking EV charging stations</p></li>
<li><p>And more!</p></li>
</ul>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p><b>Donate</b> to the<b> Food Animals Concerns Trust</b> to advocate for raising food producing animals in a <a href="https://www.foodanimalconcernstrust.org/donate?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=why-i-don-t-eat-animals"><b>healthy and humane manner</b></a>.</p></li>
<li><p><b>Volunteer</b> with the <b>Environmental Voter Project</b> to <a href="https://www.environmentalvoter.org/get-involved?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=why-i-don-t-eat-animals"><b>turn out more environmental voters </b></a>for elections at every level.</p></li>
<li><p><b>Get educated about</b> climate-friendly food with this municipal guide from<b> Friends of the Earth, </b>a<a href="https://foe.org/resources/meat-of-the-matter/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=why-i-don-t-eat-animals"><b> blueprint for your town</b></a><b> </b>to reduce meat consumption, costs, and associated pollution deaths.</p></li>
<li><p><b>Be heard about</b> <a href="https://action.aclu.org/send-message/defend-reproductive-freedom-now?ms=wwwactionpage&amp;initms=wwwactionpage&amp;ms_aff=NAT&amp;initms_aff=NAT&amp;ms_chan=web&amp;initms_chan=web"><b>reproductive freedom</b></a> and urge Congress to protect abortion access on a federal level.</p></li>
<li><p><b>Invest in</b> tech companies supporting <a href="https://eipclimateindex.com/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=why-i-don-t-eat-animals"><b>global decarbonization</b></a>.</p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>“Dementia Villages” could be the <a href="https://www.nytimes.com/2023/07/03/realestate/dementia-villages-senior-living.html?unlocked_article_code=I-TvLGA0oMEHEOE8X00Nv3s5dVpZfmrWtIeaOuDlDIQKPGxCLSMbbV4_IbdsTab3M7-WAoEZ2UmBxFvK0n-RJwwaFQTE1E26iYrGd6BOkt1xtIurPz0vUdqkiQ5Ds8pLtN9XBgaXvVHkIaYULovREySyyzs7z_bf8Sials5RORCwEyWR4KYmox1LR975RHW93FjOAV5UTyxR0YmjRUfHjFc1C5rPingOonphgYVWPufo5K1G2hb0A2anR2UDEBkrhZR1osTL1xeGLGHKL87jRV25dVel-uAxoGmDFrFGuSmP0xa6daRG1vH2FJcuWIOFBTXW8SjtWgvCBgiZeuAXBteIPYyaphM2vBgW3w&amp;smid=url-share"><b>future of home care</b></a></p></li>
<li><p><a href="https://www.curbed.com/2023/07/vending-machine-narcan-brownsville-opioid-overdose.html?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=why-i-don-t-eat-animals"><b>Narcan vending machines</b></a> are saving lives in the opioid epidemic</p></li>
<li><p>The risk of dying from breast cancer has <a href="https://www.cbsnews.com/miami/news/risk-of-dying-from-breast-cancer-has-dropped-dramatically-in-last-two-decades/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=why-i-don-t-eat-animals"><b>dropped dramatically</b></a> since the 90s, which is great. Meanwhile, maternal mortality rates have<a href="https://www.axios.com/2023/07/05/us-maternal-deaths-double-two-decades?stream=science&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=why-i-don-t-eat-animals"><b> more than doubled</b></a> in some states, which is decidedly NOT great</p></li>
<li><p>Big Pharma is <a href="https://workweek.com/2023/07/01/medicare-vs-pharma-the-legal-fallout-of-the-inflation-reduction-act/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=why-i-don-t-eat-animals"><b>suing the federal government</b></a> over Medicare provisions in the Inflation Reduction Act</p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>Farmworkers are especially <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8861180/?wpisrc=nl_climatecoach&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=why-i-don-t-eat-animals#%3A%7E%3Atext=In%2520fact%252C%2520occupational%2520heat%252Drelated%2Cstandards%2520%2823%25E2%2580%259325%29."><b>vulnerable to extreme heat</b></a>. A <a href="https://www.washingtonpost.com/climate-solutions/2023/07/05/farmworker-deadly-heat/?wpisrc=nl_climatecoach&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=why-i-don-t-eat-animals"><b>low-tech solution</b></a> could save lives.</p></li>
<li><p>I’m obsessed with <b>Pique Action’s</b> new YouTube series “Unf*cking The Planet.” Watch their<a href="https://www.youtube.com/watch?v=HXJSkmJpoXc&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=why-i-don-t-eat-animals"><b> latest video</b></a> on why carbon capture is mostly bullshit (right now), but still necessary</p></li>
<li><p>And, some Good News: U.S. truck-makers are<a href="https://www.washingtonpost.com/climate-solutions/2023/07/06/diesel-trucks-california-air-pollution/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=why-i-don-t-eat-animals"><b> phasing out diesel trucks</b></a> in California 🤝 </p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>The <a href="https://www.canarymedia.com/articles/food-and-farms/why-vertical-farming-just-doesnt-work?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=why-i-don-t-eat-animals"><b>vertical farming boom</b></a> is facing some <i>growing</i> pains (you’re welcome)</p></li>
<li><p>Plant-based is the new vegan,<a href="https://www.axios.com/2023/07/05/vegan-plant-based-fancy-foods-show?stream=science&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=why-i-don-t-eat-animals"><b> especially in marketing</b></a> </p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>A lack of standards in EV charging stations<a href="https://www.wired.com/story/electric-vehicle-charging-station-hacks/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=why-i-don-t-eat-animals"><b> poses a hacking risk</b></a> that could impact drivers, and the power grid</p></li>
<li><p>Congress failed to <a href="https://www.washingtonpost.com/opinions/2023/07/06/congress-facebook-google-amazon-apple-regulation-failure/?pwapi_token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJzdWJpZCI6IjM4ODY1NzIiLCJyZWFzb24iOiJnaWZ0IiwibmJmIjoxNjg4NjE2MDAwLCJpc3MiOiJzdWJzY3JpcHRpb25zIiwiZXhwIjoxNjg5OTExOTk5LCJpYXQiOjE2ODg2MTYwMDAsImp0aSI6IjYzNDgxNGJhLTNlY2ItNDRjZS1hZWJiLWE3YTkxZTRhMGMzNSIsInVybCI6Imh0dHBzOi8vd3d3Lndhc2hpbmd0b25wb3N0LmNvbS9vcGluaW9ucy8yMDIzLzA3LzA2L2NvbmdyZXNzLWZhY2Vib29rLWdvb2dsZS1hbWF6b24tYXBwbGUtcmVndWxhdGlvbi1mYWlsdXJlLyJ9.mkmqRoe67tsQYdRBNrCfu-Ynpemo2mAZIG3onCbcRRc&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=why-i-don-t-eat-animals"><b>regulate Big Tech</b></a>. Here’s how it happened.</p></li>
<li><p>The French are allowing police to <a href="https://www.engadget.com/french-assembly-passes-bill-allowing-police-to-remotely-activate-phone-cameras-and-microphones-for-surveillance-210539401.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAABPMrDhrv9PsWdW7Fn_GOqnqt4kMYMGCnpRS94cj25MJ6o6fAjoWDOm8DmPqllxRtKsdKzO-XTgqj44DL25lp0AREpI89ZGaoQMqF1jrZVJAu2zb4JKF_fzul9cFiPEKH-Z1q22Raz0VhLeZ61rPA0XLN6ls5jICQ2PowNFXRzj4"><b>remotely activate</b></a> phone cameras and microphones</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
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    <item>
  <title>How To Live A Happy Life</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/how_to_live_a_happy_life</link>
  <description>How can we live happier lives? That&#39;s today&#39;s big question, and my guest is Dr. Marc Schulz, the co-author with Dr. Robert Waldinger of “The Good Life: Lessons From the World&#39;s Longest Scientific Study of Happiness” They&#39;re the most recent generation o...</description>
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  <pubDate>Mon, 10 Jul 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>4618</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>160</itunes:episode>
  <content:encoded><![CDATA[<p>How can we live happier lives?</p>    <p>That's today's big question, and my guest is<b> Dr. Marc Schulz,</b> the co-author with <b>Dr. Robert Waldinger</b> of <b>“The Good Life: Lessons From the World's Longest Scientific Study of Happiness”</b> </p>    <p>They're the most recent generation of co-directors of the <b>Harvard Study of Adult Development</b>, the longest study of happiness ever conducted. Marc is the <b>Associate Director </b>of the <b>Harvard Study of Adult Development</b> and the <b>Sue Kardus PhD 1971 Chair in Psychology</b> at<b> Bryn Mawr College</b>, where he also directs the data science program. And previously, he chaired the<b> Psychology Department</b> and <b>Clinical Development Psychology PhD program </b>at <b>Bryn Mawr</b>.</p>    <p>Now, look, how can we lead happier lives is obviously nuanced, complicated question.</p>    <p>But I don't think it'll surprise you that <b>almost 90 years of data </b>from this study has shown that well-nourished relationships inside and outside the home are a major key, if not, <i>the</i> major key to what you might call a happy life.</p>    <p>It's not money, it's not work or any of these things -- <b>it's the people we relate to</b>.</p>    <p>What can 90 years of comprehensive research teach us about <b>protecting and nourishing our most important relationships in times of radical change?</b> </p>    <p>Whether that's about having kids or about climate change, this is the most important thing.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781982166694">The Good Life: Lessons From the World's Longest Scientific Study of Happiness</a> by Robert Waldinger and Marc Schulz</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781439170915">The Emperor of All Maladies: A Biography of Cancer</a> by Siddhartha Mukherjee</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Connect with Dr. Schulz and<a href="https://www.brynmawr.edu/inside/people/marc-schulz"> keep up with his work</a></p></li>
<li><p>Watch Robert Waldinger's <a href="https://www.ted.com/talks/robert_waldinger_what_makes_a_good_life_lessons_from_the_longest_study_on_happiness/c?language=en">Ted Talk</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
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    <item>
  <title>Essay: Life, Liberty, and Solar Panels</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_life_liberty_and_solar_panels</link>
  <description>This week: Texans have a huge opportunity to get even MORE liberty — from the sun. Plus: Diabetes is expected to double, the state of carbon removal, A.I. detection tools, future pandemic prepping, BEES?!, and more Here&#39;s What You Can Do: ⚡️ It’s getti...</description>
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  <pubDate>Fri, 30 Jun 2023 20:00:00 +0000</pubDate>
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  <itunes:duration>1014</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Texans have a huge opportunity to get even MORE liberty — from the sun.</p>    <p><b>Plus</b>: Diabetes is expected to double, the state of carbon removal, A.I. detection tools, future</p>    <p>pandemic prepping, BEES?!, and more</p>   <h2><b>Here's What You Can Do:</b></h2>   <p>⚡️ It’s getting hot out there. Direct your city officials to the<b> Heat Action Platform Policy Tool </b>to <a href="https://onebillionresilient.org/heat-action-platform/policy-tool-table/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=life-liberty-and-solar-panels"><b>explore existing heat adaptation solutions</b></a> for your community.</p>    <p>⚡️Thinking of becoming a nurse? Bless you, and thank you. <a href="https://nurse.org/resources/how-to-become-a-nurse/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=life-liberty-and-solar-panels"><b>Here are some resources</b></a> including FAQs about education requirements, salary, and benefits.</p>    <p>⚡️ Representation in books helps kids build self-esteem and increase self-acceptance. <a href="https://colorpopbooks.com/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=life-liberty-and-solar-panels"><b>Find kid-affirming books</b></a> for your family or classroom with a <b>ColorPop Book</b> bundle.</p>    <p>⚡️ Defend <a href="https://www.eff.org/about?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=life-liberty-and-solar-panels"><b>rights to digital privacy</b></a> all over the world by donating to The <b>Electronic Frontier Foundation</b>.</p>    <p>⚡️ Align your money with your values by <a href="https://bank.green/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=life-liberty-and-solar-panels"><b>finding a financial institution near you </b></a>with sustainable banking services.</p>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>Scientists are<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiVKxLku40G1sjz-oyG9rsaAOfN49Vy4erSuPu7sOYVrUd8NbVimWy4b_OXi5Ev1jj0f3VdJqSedKiiSg0kyzp-QgFABAIlvvVIFK8mqk42-CIwQFmLcI2e3pdG4lyvid_FQRUAgcAJYK_55RDqM_sDpRqMNezKeWJBgfhSrtxYVnO-6BkKH1YgFcm4UZMi_YvWvvN3bSGTgNppwtnShspHPzfx7iTeyRe3YHJSr1-Kb_/3xh/nnKblYQjQeaphqxKt0LOHA/h44/Kgbrbfk-dwtDszrin4SSQDXzMgw7ylasZhePdLCZrDY"><b> engineering microbes</b></a> to benefit our health and the environment</p></li>
<li><p>A new research model is allowing researchers to <a href="https://link.mail.beehiiv.com/ss/c/fC3wmbZCEa9bIMd8xH08qC7Z3zGHGg41rGcei1NAZv4etw3msrePEwBuiaKB_jDdpZKq6W1hxCN06IBZ4G-dVkz5cQz5QuEz3NrinTFmlOJtdFrqCJoyCiVxK6ATBSfEPVPsli8OppRWgtXob68fRXcTVTJO-APFAIkrFPcyqYS6E9l9RBEW7d958IqCuPvapj3tIo7CncgitB1JQAEqT5hCFwCpNHMLD1nOFPYXaAZDRGnDYogDdhBhUh_3GCK090UDbHBr2-tBnNOrv91ygBU9K4wGvGwUl34hfxkQ1Ei6_BOFRZrlopGpLuQGAga9Qg4EvR4IUk1wK9amqYny5Q/3xh/nnKblYQjQeaphqxKt0LOHA/h45/-ZE6BbtrJFZOvD2jUfaZ6UNAKfC29p1ViRDqh8v1GZE"><b>gain new insights</b></a> into human embryonic development</p></li>
<li><p>The number of people with diabetes is <a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At8TLq-ECSbm2WfvHkzv_IBFSGRYfESjhdyxP4AgscEwimHJKe3SceWQbX5ssquw0FeYkX4ILK3tI2QAeMi1b7QM5C3vlDfO9LOTtlIoPrn-26ZmEi3d32ujHm1uvvpzMsg/3xh/nnKblYQjQeaphqxKt0LOHA/h46/d7m2NLjXCbVil6dIEm_zyS4fRUkTGKQZOBZoneIUru4"><b>expected to double by 2050</b></a> — to 1.3 billion people</p></li>
<li><p>Our terrible health care system, <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiSI403sS5mDB_wCL6buOybVp0nCPs8mNdJgk5oM42blItY_tBFY76LR9Awtf1iKKrymqXw6W2LL89I8G1yXRrZaMoakBTj-EgUkEwoiik-h6DAUcthSGxjY7aq1BuEn_IjU2HiRBWq7f4q_Zh0wYSvRaPOYLiPKA6kRne_ryk9vGTo31WT1t7qvIBJUdj7LrZnJO4asXerRfpigalmXWUs0/3xh/nnKblYQjQeaphqxKt0LOHA/h47/HsTZ8s913t7veQ_dACs0HLGG0Uo5OItkB89KJPSH3MM"><b>explained by a nurse</b></a></p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>Extreme heat will result in<a href="https://link.mail.beehiiv.com/ss/c/0Cf1srzExyTE9bt2YpTLVraWPOZWYMqdKnAhJGpILcFyi2R9KpyKiOavC3C2rT1lGhn0ZLXMJaKZLBI3qoePzpm2ciifMQe6Jb_sU7He9UfThXt9HKi4cByrLIQ_TYDEBLOSqf4U1KAlyrcPyfyLHPGGjZmczot6uVQQeOfRA90iw-3hkPmS8MQB-7brCewRH7NZojxAhXfARg9uwJvVnYYinsnW5xcvtdjuD1SBKJqwsmRQESlqnMD_CghVaBq8_qsO6LpP1RMLZTiG2Hm66cF5h8nfdMy_s1ueqdeGYR8/3xh/nnKblYQjQeaphqxKt0LOHA/h48/C3_ZjMZOv7iIdq7_u9tOjPPeKrMFxlpkXDPBEAieuiY"> $1 billion in health care costs</a> this summer alone</p></li>
<li><p>How you can <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3ON1Gi8o_MELyVuZDAest7nKuTqXhrcvp7kbPb2vp6j1069JfQm2e79RecZrK5JGvqa6wTKJP7g2Z6Z_aDRDH3bsztWEMLpFwMeX5RSMBUYBG6H3tqHKozcjPbfU2cRvaeOoLja9M_AMPaXQPeLnqTnt7F9oqOEuEr52rVu-liFADjM1i0tTudRr5PVRSnCJ3oa_ZXa1FBvM5PuAXV4mcPNmwQlWUh1dl6n4qK6xKry5XgFRNF3SqXysz5-QRGixsbo/3xh/nnKblYQjQeaphqxKt0LOHA/h49/2goYGud7XC2QmTcEeK8qYpZVXP6N6HjYF4qDPdKVhkY">prevent power outages</a> during a heat wave</p></li>
<li><p>UK ad regulators are <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiW03GSoUiT5wPCl6L1YVpKbVUZh5h2qtrq7hbsuox3vpvjYEVr0dK3awfN7_8ovlnqpkpxoFUcvKnytMxx4-Kg3gE45Zppx5sD0hUJPe_7cqqNn18B4R2o9adZgDdn0aTIJ3vIX9x7OtuQgiVXcv9kKQ_ZuxLJLWRkuVi7tdOmXx44fDx0_lXikLSbJZn4UEV5M3QHfkaQEMb1KXnnB4dWCbO95gWVnlLGgFxd5oSSBA0zPBIiBjTJhBc-pIxcD_Ao8YHPG5OadeugndP7eD7Bc/3xh/nnKblYQjQeaphqxKt0LOHA/h50/4Q4sUOXqJpFwX6dOH0PW_3_2rVW1DFPY45jSx09AZT8">clamping down on greenwashing</a></p></li>
<li><p>Understand the current state of carbon removal (and the need to <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRoO4vtZ-04F6u_tIJM98uQEJGapLm8VEPXFPvEahJce_ab-_vGE7IbDRwVJObFE-glw-5yGdrFuS8-y0SHCx1zzPjE_g9YawGFhIlWW6SfGi63I3qEgqTCpZO4kHCvSGiPTvFqN7iMkQVkLMHi_-gD6DMmDByB8j2bCuE3AH_5sn3yk4lJ9oMcBY5vkhk2CNt9MXrZnY-TIdKW_CU11NFiuP94qWtsnkPzcqwlzmzkK3KjiVoeaybjCesZyBmzGQLY85-yWMazPS3mn43yjPI2pjST4BnrHvbAk7JsEaA6-/3xh/nnKblYQjQeaphqxKt0LOHA/h51/KWj02jQKyGhPoxJzyeEmnFkS101eodxtvzm2A4lmbUE">regulate it</a>) with these <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiWVKzwwYk5HsNNdU7YoROB9aKRSvjG5XszU6Tu4dLKltYKc4I31TkKrbXB16Sjx3h6k90ggtD7YY125MNKNlU2teZYiKG-wJJaLRCGYqi8aMzOd4_p_seH4mAQg0g22ZUI6-9FUFKCi_a4-A2FkTafC4PHdPqx3lWseJt8Utnzm3ePKct6_tsUpnfnASiAp9qoA5QriPSw_JViBqVyGeKCLeqUN1obm4IRAzTxyssYmrSh6ng175WHalsV3OyT_dRg/3xh/nnKblYQjQeaphqxKt0LOHA/h52/FjJ4Ec3XEOvZYzLH_H_4m-esD96pEk9UAk8x7K7dGzw">fun charts</a></p></li>
<li><p>Can we blame <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iieE6i6I-RfogX0Rc2N2AAM35iJrzDFhSopWQIaNUk0E8cO4Faw47JzKBL9de3jBUkqzDMmEQOMDlKkF5BXW5TmxjnMojvYUW2Q808HgCdhmdwHNd4fbxtyOu4eBZoG7vgdF3nmu5QYAAN_52a2i05VS3Er578zOMNAG4C3fLQCxkhqlhUG2nIegPMk_NusNwdl5t0AqgmxtZIp9fyJ9uJyJMN9sgdFbbyTPOO64IDDnxydcTrDClQ32vRFLc_DZ2BE9IJZ_nkkFSconLPpajNJo/3xh/nnKblYQjQeaphqxKt0LOHA/h53/FHd3czD_XnDJDVp71r5TiAzotXl6adumdO6b5f-MtAM">heat and wildfires</a> on the jet stream?</p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>3M is paying out a<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3OMxcn0Hiw2A9TC6vrud8y0KA7-cXi_kUowf3aApvZ5Tfs1aX8OxzzJpFxhMWy3zO30lV-nbYmbhY_-quZpmtwMLUABwbjDRCMHp3u5Me_HwLdWkHaKoKLZwrsFYOmDvG9orq8eWuLdNkYXL6lMur-5Sm6mk0gcqjfBIIKQf2PfTAw/3xh/nnKblYQjQeaphqxKt0LOHA/h54/_b9RPotS36SvxaBtKKXYaL8Y-I-CGzado3bEaiaeXNU"><b> $10.3 billion settlement</b></a> for contaminating public water supplies with toxic forever chemicals</p></li>
<li><p>Beekeepers are keeping<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiYd3g6-ZZUMyDVjAyfgBaJZH9dQiC3Dl0JN9cC4BwGIRzc5PpRtYhvWGAJlvtWrQ6HtDHvxPPARM8dnEI2vPzg0sW2mA6WApc2TGALF-DC5xkGGPNZ2kVXx2JIWK19GeNZM04T6XxrEink4BxvqjwnwE1ufL6h8ZbCHID9XeS-34upOJp5UfSFD_nTo6WUJERZlvpoYykIH3rRr09hpO_2ssydKQjUHaZfz3z7FdQ6To3nhVpTB8HkLvsDuGtzLNesaq85QkTvw1OW0l0IhlipWOaooTxyXtHXSytzvTjiMI29MTu4TLitiujeNYtsHXOBN4An91lKku-WyrmM1s4kr1ET8X8B0OGadg90OOPlbMSIUy5eUEE_X5oWZ3zvCvMuz0dFA5Mo_07PVN27CafPixYGkPR_VHDubE6iLO9YCgncuCIyahY2Tn3N0jdR-SFw/3xh/nnKblYQjQeaphqxKt0LOHA/h55/nD9D9-jfa_juzgY-2CVv4MTh_6uD9fyBIvUYACEjunQ"><b> US honeybee colonies</b></a> “relatively stable” after nearly half of colonies died last year</p></li>
<li><p>How<a href="https://link.mail.beehiiv.com/ss/c/NukW_9m6T9wghN1yKjQo6Eh-LvkqAOSf3eQg2T-QHUJNNqoAcD0Yw2mWlqccdrsxoW3P-K7LwfIZsIF_TiKyjGxnKODVSUEkvahCMGPYA9WFvXW9w9Udgos1AzRj_d0F6VMp5OxyABBnhBc4OE1LTHS95FQPuJq6FTzMJbAdBTzQCpYxfqRY_kyeMC6WNjb6BgUdZlsf5RJZgdWPTlZpg4H78cnW_brnAQ5P73C6bLfL2sIb1T06JVfnvxER6OcOIzx3z6m4-LQ-ibVcL807lg/3xh/nnKblYQjQeaphqxKt0LOHA/h56/XFNG4zK3moA7sldCjlKfKFPzhfpFHp_Cv6WC8l9OmFw"><b> real people are being impacted</b></a> by cuts to the food safety net</p></li>
<li><p>Refilling rivers is beyond what rain can provide. Here’s <a href="https://link.mail.beehiiv.com/ss/c/NukW_9m6T9wghN1yKjQo6GjTKHw5cG165_Q7vZo-B5SB828T23KuTa9yzYC1ucY8j7njejZRgESzL0TUmu4OwWYCzwZaPZ-JsDjLZYkJF2PMX3MrdCzVl0w3LlNZi07vKBu_Ku3hHeZR4wJwjOVq9R3oO7TxzF66mvSMtEM3HKKj8EDO4edW-c2lpc2JsvQcX5P_6eexf6UN6f100dtmE9h8eDEU2NrZZLXtPv0URDwszuOigDKErhE3wJtJF7lKl3INJW6tUx2LCMz4G_NJV90G3p_j08-iSr-AmtBIRtJuO5mF-c-BmPPqOaAVRiY5/3xh/nnKblYQjQeaphqxKt0LOHA/h57/4HRdWdZXWX7EEDWbUOIzkkVVoofXYImZhWYuvx9To7M"><b>the case for desalination</b></a></p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>Your drugstore is telling Facebook when you <a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At72CcZCFnRdSywv_aYcGyiJCJXiq9wgETudvrY3XkbzBa2UEXL4nQpwPaei_5eLUU8bGJKLisRw9jSxjbg_OH8qPU4hIBWbOhjS1W5gZPwkCTlHyT716I4_ek5Lc4NuwHSYk3vFzBeF3K1l71gWNKuFPChw_u8iGsk2B1wpwXyx2YXz0k3SztiZbnCgRucUfmAEQS4-MpGgiSfE1j5Tk8AIEzIbMMOCXzP3UxywplybH2vhypatvUOXUutMUmNFRSXatVid8ugb9ODg-SDeLPxk/3xh/nnKblYQjQeaphqxKt0LOHA/h58/nOtvtXKwbJ4wTtFED5MAMOEJPGtlhash8brZfs_Cayo"><b>buy sensitive items online</b></a>, like Plan B or an HIV test</p></li>
<li><p>Experiencing online harassment? The Supreme Court<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTJLfiTeVbPCWlDxK96q64KHhe04QulNfRAc4RV6m0tSDDI_Xgz1mWuBhW--vteiErt_xM5UAeOzst0bjLRIzsqRf9iHJtF2510m2kGd4q5JVhNDZv7vLnH2CxafP2l9I87zfEKPwriqYsIsJU2Ffab8fG0PN-GrGyMVpeIpqDxi7OPK0Hnfl5N4Zq-EFycJ8g/3xh/nnKblYQjQeaphqxKt0LOHA/h59/XthXzWPce3qEPrfHuERudJRm6nuVKYT8YjQTcy7tbAk"><b> isn’t going to do anything about it</b></a></p></li>
<li><p>Do <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTglARnCumnbD-h1pksVgEwRW-JUlAbqgCUykew24pycicBhTiCoeU9s7B6SbG7XiNPrdtbk_KXTVpA8Qk730CiY7XfQ5DSawtxDR0bm89_c0bC30WVZW0UvJvWJedXwpck7-9b2D6chJwqwhDiK8xWaeF03-J5KTNqEe9_CQZAaT_kJHXY_h97DAM-vniPGimeZcVX0lf5ovRzutPwtF59kKdmTlylP46RlcsPNJXD8V6T0CNA4-MwOBrE9hiOov51jTNioZS1wePszGJd0miM/3xh/nnKblYQjQeaphqxKt0LOHA/h60/vRp0rDZEirwiV8wP_RDVI5A39LrnGaZO12LW1qYdsXA"><b>A.I-Detection tools</b></a> really work?</p></li>
</ul>    <p><b>COVID</b></p>   <ul>
<li><p>When should you get<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTJLfiTeVbPCWlDxK96q64LTwux9gy_kbcK_PGgXRWz4J3_37uPCkDp12tWz2ho8JjR800McZGKo2kvfhUY9pz3WCKW-ce6RyLhCXlmNl4BE7V5jrZd6UmS5edYMX1tecSoVyMhu0CfTZsG51x5IrPKuUQdin7gSdSVnRM4552PbZl2eMFiwOosA_Jtb7U3HyfjnpB1nzhM2cUKZ_HGCG9hz3dHYEHN4MBC0QWOO8F-rNkLU43jvOxaPRKD_WDV0LA/3xh/nnKblYQjQeaphqxKt0LOHA/h61/1Jjn2AYvqIOtOh1V7VOSfrR4ukEm0YOnMWK-Y1_SRuc"><b> your next COVID booster</b></a>?</p></li>
<li><p>The EU has <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiWUb2seI61OMwOOKkwrKaSTkH331uN8TQUDc2i4Ta36_GpxooBBHmhKYv8oNKBoXVFlABEkyDzetYEPdZ8_FjB7dMtHWbDrLAk8abiwHTiLjTZYoD7HDxs1tybuudMu0oIZ4qil3YTZmesM-Z6zCGOsN75LgMtL8IulsC_dBnmYR8fIJTAW81SgY0sJb5AMi1wZe5RxlsWMArIY9nDjmIDSfoW0d6siMI7_ocmLT7-kdtyH2xtyP7lrkod7meL5nRd5gYneqQXPJTQkrK5btrxxvrCspbqiD_jEN-B7EUqWHHfyW5yrNVdFZz_zrtFxi75-9Mkrg228wscS4OJHuV84/3xh/nnKblYQjQeaphqxKt0LOHA/h62/kASTzQH9Bwmu1f4YY1VR8-HxFcwgu6L056m1WuUnILc"><b>made a deal with Pfizer</b></a> to stock up on vaccines to prepare for future pandemics</p></li>
<li><p>The<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTmf4vcA1r2DgwSIxSmu0X4CI4Ul6cQeM7q9b2ozPz8wA7PYNL64FnLEyHzNaBIZKpUmmeAPzgiD_y_h_zFudUU0hji-lrL3SylA_coNYu2h_O3JvxY89D0YSBvehzafeks7u0G2FgwbxCIUC5KVu0Tn4SriyqWQFcT22slvzNXOoZCIggqWxvzPt43qU7DyNQ/3xh/nnKblYQjQeaphqxKt0LOHA/h63/7Rc7CyaVfcCdziztqNrHhMCZK2dk9-CtQ08yzhnnFF4"><b> pandemic has been linked</b></a> to a surge in children and youth with diabetes</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f5-2b68-707c-bc62-d77d162c55b0.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/da3243c9-2a14-48c1-810a-ba9e6361dae5/podcast_import_artwork_20260329-2-z0qs6k.jpg?t=1774790742" />
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    <item>
  <title>Essay: An Apple A Day Keeps The Doctor Away</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_an_apple_a_day_keeps_the_doctor_away</link>
  <description>This week: Can Apple help improve mental health? Here&#39;s What You Can Do: ⚡️LGBTQ+ youth are 4x more likely to attempt suicide than their peers. Help the The Trevor Project build a safer, more-inclusive world through crisis services, peer support, educa...</description>
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  <pubDate>Wed, 28 Jun 2023 21:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c5-92f6-7c2c-b82f-7985008881da/019d39c5-9366-7ed2-98fe-936146fd8dd3.mp3" type="audio/mpeg" length="37538922" />
  <itunes:duration>2346</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Can Apple help improve mental health?</p>   <h2>
<b>Here's What You Can Do:</b> </h2>   <p>⚡️LGBTQ+ youth are<b> 4x more likely</b> to attempt suicide than their peers. Help the <b>The Trevor Project </b><a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiWPkymm4GVMJvF1n6ylGZk8MXETLuCBmqiTmMkoxQ9T0XlADBD4-Ha6O0HAUWYAH6HwAKjVz-DFGppX1ahM_7lVXWNLzTiZDSXgrwnkl0733Y04VxEP2uZdf03FIgW7Adzq6cq6FadX23p5PQop5DFXh1mUsHzzEnj26zKYibMJwoyyESt2tmqHMrDVhqHoTsg/3x3/pfmfyHz2QNuwRpWG6-OnHQ/h13/1kEaV3uDHuy6CneIr2KTKDPNxfZYQEZII0Xmr79ygvk"><b>build a safer, more-inclusive world</b></a> through crisis services, peer support, education, and advocacy. Happy Pride! 🏳️‍🌈 </p>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f8-e66a-7929-a5c4-1eb141ae1909.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/769125dd-f4f6-4120-aada-5fd779272366/podcast_import_artwork_20260329-2-f8szxe.jpg?t=1774790746" />
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    <item>
  <title>Essay: The Inevitable Future</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_the_inevitable_future</link>
  <description>This week: Is the future inevitable? Plus: A lack of OB-GYN’s in a post- Roe world, some new bills for agrivoltaics, the best in climate journalism, the link between COVID and Alzheimer’s, misinformation, and more Here&#39;s What You Can Do: ⚡️ Our algorit...</description>
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  <pubDate>Mon, 26 Jun 2023 21:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c5-9319-7404-b18d-ffd6663de719/019d39c5-941c-728c-8dab-b021868c1ff8.mp3" type="audio/mpeg" length="23648883" />
  <itunes:duration>1478</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Is the future inevitable?</p>    <p><b>Plus:</b> A lack of OB-GYN’s in a post-<i>Roe</i> world, some new bills for agrivoltaics, the best in climate journalism, the link between COVID and Alzheimer’s, misinformation, and more</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p>⚡️ Our algorithms and technology are only as good as the people who make them. <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iicPRNQdp4GFYIPtoJ2AhARdcSFnaEefQYzxe19wwsTmaGWDXLFikM5GNW6dk5iT17v-CoJT1atF2f8TP_MoeAtxsQhM-vj_xFkezUWELMt6E1eYuq5v8SaqZmAJ4K4FyKAYTLxP_FLfuWVTzdzKAdpI/3xb/MF3IddnPSE6wMFTBO3qg_g/h15/oHav2S7krTE9jfLYsQ6c9jW8cPCrJErsaZv6aqwFl-Q">Empower future innovators</a> to consider the social impact of their work with<b> Tech Shift. </b></p></li>
<li><p>⚡️ Donate to the <b>Urban Ocean Lab</b>, a think tank working on solutions and policies to <a href="https://link.mail.beehiiv.com/ss/c/FFlQiBe9XTLQxJSOy6Aupqo-lg67tkdwuAcpit_tZGdWtqoY4sZushBGmtnlDcq1BfmLRUWzX2XnXWa8lV8CnXtTBraH44wliqwQ6AcT5PFUbLy60efwiKBP_OMWXYQ4zGlRKtMn4ICJgosyHH2bpQMKCsv7IYCv9DEoSAOPZNA/3xb/MF3IddnPSE6wMFTBO3qg_g/h16/_fJx0Zv165Eurpk4CazfiF9q9qXwb9G_p3hezFy0S9I">make coastal cities climate-ready. </a></p></li>
<li><p>⚡️ Electrifying school buses reduces air pollution, immediately improving the health of kids while ALSO reducing emissions. Tell your school board about<b> Highland Fleets</b>, an organization working to make <a href="https://link.mail.beehiiv.com/ss/c/fEw1cIZxS-IK_iL3eiKqk9nlEsuuYSbTZ_IFI5M8rFRQlZV-yx4OhuSMbEZmiziHD4Zx_hajNDesKZGQMOANGH2cZXkaJXyQkj2IE9Ludy-BGUdMRg-Z62eDotTUZmDEj5_TQO9RrIiNbt3EeD9RpL0-Wp1THhJb4SJ05I16yMo4ToZj68_oSS_A_1a2qmau/3xb/MF3IddnPSE6wMFTBO3qg_g/h17/neb9EHBi7kFa2EoUxNpIcjZWweqHYdVn5ZblSSHOFrI">electric fleets accessible for all.</a> </p></li>
<li><p>⚡️ As climate change increases the frequency and intensity of extreme weather, emergency services are becoming overstretched. Climate Resilience Hubs prepare communities before, during, and after an emergency. Find yours with this<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiYzmezmq-7RgHeY7tT4JS09nNUjCwrV0sHcLcApNXyyA4fGr-Hut8DYa7EBH7CrbJVuBFNtecfeIfPM5t4aKB9_d4oBDhZTXkQjrtoNBO-dRbsnDtl9KyhTMttNPVAGSQdmn7apDkUXTBkbCbcd_C9rGPpi1plK2u6tFiJKzZ7ZG6zvWcMc1h5GAQ35U5-BckA/3xb/MF3IddnPSE6wMFTBO3qg_g/h18/pPAmY5WzEG2blxvVNBNQx6_XAVpNe29fwKKaCBcHBy0"> interactive map</a> from<b> Climate Crew</b>.</p></li>
<li><p>⚡️ The housing shortage is bad for people, equality, the environment, and the economy. Help your city develop, implement, and monitor<a href="https://link.mail.beehiiv.com/ss/c/nuvQ5VIlTvbTORCFekfrtR1kCRlAXBYJdBnJ6vT9dLji4JSA7qH0XJWa6RgGKx4Ixq-UOXOjDIs9GkoxekLuXtpR5sIh9BQ8JO3ZxYzO0RlbafN-W85YFTF-eVamZMF1AscwRbM-dUJvWzdvD9ONmRcnrFamwY6DEMaTN4cf3Ji5N4o0yhMQixEbzQsng4K8/3xb/MF3IddnPSE6wMFTBO3qg_g/h19/1iVyNSykMSVmMCFs9-WWkRNvm47IMdPV2ePVXPK3qG0"> local housing strategies</a> with actionable tools and guidance from <b>Local Housing Solutions. </b></p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>Half of US counties don’t have an OB-GYN. That’s fucking unacceptable, and <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTPTR676iUdBfCNLVMM3IlEtLuLa79AMklUXQ6ovzQAPxIw81dzpn4cWu9DKQ3kScwVbI1lfVhJ0_dCzuuFqYr60vGN0hXIdW8H0h69NBqeSJPJOyJxl2GVqmAtJaxhUfrhuVBf3h2hiPiiIkXlzrj25UwVQymGeZ_Myr0B7e0bNwwmw-VHr7wx3Ae1PmcfTmQ93ns8KZxYfJ8eaXhdK7sC9uZdrU4sXCkP_bQJagMq-/3xb/MF3IddnPSE6wMFTBO3qg_g/h53/64b3Jx6qnxfXykA_vKd3BeiQ5DxsogFIKzduSZB_kII"><b>abortion-bans are making it worse</b></a>.</p></li>
<li><p>Dirty air kills more people than smoking, car crashes or HIV/AIDS, <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iib6VPQX2PD9YyEm6V9RmPkeFPhnUbynNvjlPAfZ5r9tWD3F9IxadTG1huca1CN6HvB78DA0o7-oA1px7fsCsl15G3gMVNuankKaYzEG5u5nBo1Ip-bG1nrJpKK-xmgkg_pwfptdTA7W419v080dzRYN2NCr_ZIq-3wpxS2-gHNfz57WIbRjVW_7c-yYjkJhlMGdNJNjiz_OArAbdVTybXg9LRGnye49lVOOvgaYob63P37mGD7OebWdjZLZXiHgH08m9XNeZKKFNqOcDGo3C06A/3xb/MF3IddnPSE6wMFTBO3qg_g/h54/PGezvgfhFp1HALFpkJkNnTL1uQecelY8W2_qYOURB_4"><b>cutting up to six years off </b></a>the lives of billions of people. Coal (surprise!) is the worst culprit</p></li>
<li><p>Endocrine disrupting chemicals could be <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZYHCp2JnqTnBa_eu75WJAsrCmlqkyTVgs-P3OWOs_BQb9EDx8j--JNzO26bsdNAwQUZHjB1bS4RlkoksW13oTmmeeQMpHnwiu_lBfYcw0wpJ4znw0dYnvWTtQLHf0F3gegBg0mtszuEUTgNO92lTXZcRxH_fAHbOfahyhzJCQRCienmUtLXiZCyGXmHtMTRiUvFkjH1c6oB1Zwosu9Wdk8/3xb/MF3IddnPSE6wMFTBO3qg_g/h55/RTx0tk4f4O_yQB8IyTQ5n6iyl1ej8NDc2SSa3rYEFRU"><b>the reason behind</b></a> the decrease in global sperm counts</p></li>
<li><p>A new report is highlighting<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iia-HHV-VypVcuTKJKx7aHUbewiZYuj8lMaos6vMpnZnG86O8aWapjOED_7w8NMQOvuXhVPxn99JoLJhBUKnRYSq03TTJPINkMCvi0N4iDE_21KrZmAiKt9WqIVvBSk8YsPzCAUa3kbFV_iFEE944ciPYS64kRxJxrVh3bOygLypU7D6O2ZZ9mSUayQnIZtQcwDanjLXE9jDf4kzSq4Tm48s5kRDak3JiMqDN0L1uI89Jj5sD9EUWnwZN46AzPpUjuyExkEzk0oZR1YLc4dlcKLo/3xb/MF3IddnPSE6wMFTBO3qg_g/h56/BUl-BqvTSkn8fMt-w8N4HyaGWEIxbUV8qo84KFzReAE"><b> how hospitals can address the nursing shortage</b></a> by attracting and retaining more nurses (<i>cough</i>-pay them-<i>cough</i>)</p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>A coalition of environmental organizations have <a href="https://link.mail.beehiiv.com/ss/c/N5VPMbd61mETFbSU3e12aGoW1j4jG8Bkaqpx65JU6vdyDh7nfQF7cmJpYZmx44DeJMA5hS-wuqKUR8ERI2yMazrQWS6JLSaJ9DivKqVNdHCfw5hfzmx6BfyyghUHmWbXKryL3Bh91bPX9gDMHUXfnFP4-LUoVUb3Xp-fOGn3-Dp_-d59Dzbc3BsKMYgv2xuxqYIvCNNZTmZnzI3Jt2evwR9kibHDhDpkLVX3OxZVE8TXaJSME1n0K27bmheNKFE_C4bjvXiBklQ_t2QfmMJEFTFSZx7SIa0QfbGnyBkYnLQ/3xb/MF3IddnPSE6wMFTBO3qg_g/h57/ftSr0_QcTbBoWINoWNpi9Nkfms2SIjNwij6e3e35V_Y"><b>the solutions to scale up transmission infrastructure</b></a> in an equitable way</p></li>
<li><p>The US Treasury and IRS have the released the latest updates on <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiR6kgGjWTQjwejURNEswGbpq4piJa6U8CHYHcNVk3ufaFWHdpSb-sfq7wk_k6t9PlTmF2gBPIQs1_5MlFBPpiI5EGNHrPLIE2fL8j2VT7kWM5tFdX7eI0JeoDbyNWDlaQWO4dlmhBdRV_i5WRdFMckEc_r6H5JeIrhBK9O_jElyk8iEKcLA3AlFpxDB2O6HowfY-0rgOWFGlspVNNZNbtyggVVbc5W5ypI0PSDhKTQZp/3xb/MF3IddnPSE6wMFTBO3qg_g/h58/3NxZ1EG_cpV_lu6sEC1IUwMQnzq7vEcAEaoEVz4pbW4"><b>IRAs clean energy incentives</b></a>, in time for <b>Rewiring America </b>to determine the pace at which we need to <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iidJFzQ7gAJaD8-REYaMSrE0R8aF8S3pyoOT5vGpuuIp0sC78spwwz8qJzC2aKTFy0u3hRsHA0pWoQ_U9WgVGQyzq4mE5x_t5YFuxGbVOe8PaJs9gXQSezwcrWsA1iAXTPF1jry9kmo-oMXaSAY6OJj9-oS77SBCJmVFDcPkia1Mh/3xb/MF3IddnPSE6wMFTBO3qg_g/h59/XVOA7hzfhpBUrUU9HBSjwxS0MP34eJ75tEXtj6A31Mg"><b>electrify everything to meet climate goals</b></a></p></li>
<li><p>Indigenous communities are leading the climate fight as usual, this time with the help of mapping tech to<a href="https://link.mail.beehiiv.com/ss/c/d4ruQtIswcxhZq9taaCtBu2uGjlmb9CMf_heZYfxQNExA2C9BHd7M3fFG6w70tm6ZqvHAkSZ0gm13d8pXlSlvQiDqorgL3JXQHIeb1MquewBD-p2b191-vMvPCo5ky4U7k_XRflDp3E1Kr7K9SmV0LkQGk_WfDEYasTKaUiDFygIuH8Eg6dyKYPjSFs1q-jPSVhsMgOqZ-S0FwK9uhpIcA/3xb/MF3IddnPSE6wMFTBO3qg_g/h60/sTTGH9Z7bmjnVHY0ifKvuW9W0wg09LDNisih3NC8w_Y"><b> claim their land rights</b></a>, and stop deforestation</p></li>
<li><p><a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At60vVHbZe0TrP-mYMjDYLfAcoFWSGy5W_ii1--24-vP-12PjtmUHxxrdDZfAQsn7pJ55TLJPGTzbTfQ_ZH6LdfbVk5mRCgpRgMO2Gz0W3jf050VNGHRRi3u5XMBmyn8g-g/3xb/MF3IddnPSE6wMFTBO3qg_g/h61/LExWDPybKjfzXSkc1gbkAbLuqi3bOqrDvxm6p4iR_RI"><b>Climate-related start-ups in Africa</b></a> have received $2.8 billion in funding since 2019</p></li>
<li><p><b>Covering Climate Now</b> has released the finalists for the 2023 CCN Journalism awards, honoring<a href="https://link.mail.beehiiv.com/ss/c/NukW_9m6T9wghN1yKjQo6O6AnScFCD-cTFMpeyjM_ATtTNueq95IIndyTlxUHIrJTkTH3tvXMMNmI4Hc8kZuCRWM19qlgrthE7Vk6McBWjTZrQmGvuHLKdw1o0iKRf3EUepfdiREWB5lYE-SH9z0mdTF4gaXdWH02uaHt1TZ_U-EAOpz5tOhvIAO1rqtvwh0eNV_XE19GjOTbpMUsIBixTJwDjQFYDux0FoWNvtnohI/3xb/MF3IddnPSE6wMFTBO3qg_g/h62/mDXubIL4lgySSt-9DT8U6p57B_zZjuaDcAy_n7wmpuc"><b> the best coverage of climate change and climate solutions around the world</b></a></p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>Agrivoltaics get a boost in the Senate, a <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iidV_xoETeBupWrhgQzESTpV1qid4MLn8hhpCauzJD3SHD2NrEaMD8rQLTm3FC3tODwCY1P16BugtBf0LBTBBxMSdTvl3weLmg03OMK49bJ586yfxv3IbLkIV8QsLL12lg2ch6ZF0Mtpe0ldV-Bzyv-8ZLJt0PpuPp3aXNR1Tz0DWN47zGT6zFCzjqj3SHSxp3WdOC4ayoCzCZZ97yVUDeNhKs_5_6C5JwzZavZP02An2JJe6gBYecttPiRHgewUIHjf8c_E-PjUP9XnMEVO7qf6moru7hBka1Eqalb857D07/3xb/MF3IddnPSE6wMFTBO3qg_g/h63/WrCRy5NSqadOs-UWYuqmEWrAbm3iETpHs2zI68E1Gt0"><b>climate solution</b></a> that benefits farmers, ecosystems and the climate</p></li>
<li><p>Chickens in Europe are getting dose with antibiotics “critical to human health”, causing<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iib6VPQX2PD9YyEm6V9RmPkeFPhnUbynNvjlPAfZ5r9tW633rrW8VXugzbE7cJZiRc7oj7yuYESbHzQIMvUgC-ZGp2pLyc2d2yVY7iNNkH5pN3NTJxGHF7MGZATtFQAChgQhKd347sn_YbxDVPwY3gsOYN3uCi7X1qyPAMBngl_fkyEM3tWzxh9KffIxvxzQhOkxs_5JhUFbbcZI9VWINILRVeD_8aNtfY0RWP1ThWsu8ijR43LspSLSgUnfqdQafOT6HpBgh53thh8fR0oqVRwRBv-boszPLmWIv2o0E_yPl/3xb/MF3IddnPSE6wMFTBO3qg_g/h64/AdsqWrAuEDMj0YNcKDh4diHPm98Givh-FKXSgGb_bjc"><b> growing concerns about superbugs</b></a></p></li>
<li><p>Sooo what happens if <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3ONIs-QOAWcmAmR_1UE2hYcIWGzO6FBUmdWEDKtuF6asFHv4KGr_eCFQrfnkfUrVvpWOXo70dK9lmQzWQYtJaElS5ZkuzTJHG6Tg3KD4lp6j3UJq0Xa8EFglUsk-lGZ8EFc/3xb/MF3IddnPSE6wMFTBO3qg_g/h65/XCDRt1BFiMMOMxcfClucH5MNXJzSNhv7o6gWfbczpmk"><b>California’s dams fail</b></a>?</p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>ICE is using LexisNexis to track and gather information on people in order to <a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At2Byw9iSAKdnIgEUSheew5ysaiWDJ6r9XR6ZQV5-luTodE94pn5w-HH6og6VBUTHhLiBmFSFNJ6NKo_66_4SHa-tZVHmtHtnUQcPIL9RGUcAYVcQSfCtnDRHcZjhyqO8W1jvTg64v3Fcd4BMbtvSD1ah4o5yRooqGuzSRuirgGGvQu_Zt2NQPPv2vpCZk7WEw2sqXO_es3lym4c_RuJkE5MjAMB-vaO1IPISMV11tBSP/3xb/MF3IddnPSE6wMFTBO3qg_g/h66/J2abddsIyrEjbVa__3NWrOXkwivT7x43udYCIttZweI"><b>make arrests for deportation</b></a></p></li>
<li><p>What data does <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTPTR676iUdBfCNLVMM3IlFl5vp7GE7YKrxg0Dkd4oJrQLHaznTgm-_rsruqfx_cPTS2IsGD0dF9eajov5OnhJu0-88XlncHCZ22bg4IC8JbLk2X3JgmPPphOH8Xo2cjxQO7fNmt5getzRC93mcnzfWPn6WdReiG8TAQqa42VQSUF1rnzH8C3tgSR5qjA9j0ZN7ILOJB4ariGC45uC3r_5w/3xb/MF3IddnPSE6wMFTBO3qg_g/h67/0hsLxZaaqYlcOCscxuwO5ST2xcOACNr2vGqxgUptOzw"><b>your car </b></a>have on you?</p></li>
<li><p>If<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiV1A78AsScEd9jsswHz9L_1SLQRFmvvFRc-h8-AbX_1WtT2ThJ_54TPoEMiDDoE9RIY4c-hWDXaRRqGu1KNrA9q-VM4Aj89gNBrLZq_C3ci2IOZWDL8XmHFJ5zAxNgnj_XNtRHrVQt3ppf5wB9wVlBFOgfpgUu72PHhT7Mx3oEoPWs3EkmnFZsfl4hI7_wGql7izKod0YrRZFou_K9rHFSo/3xb/MF3IddnPSE6wMFTBO3qg_g/h68/ixpRseE8wKSbuRc6ZVDDke3gMWM4tpj8g3oaJ0r4z-E"><b> misinformation</b></a> actually is increasing, what can we do about it?</p></li>
<li><p>An algorithm<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiVKxLku40G1sjz-oyG9rsaAOfN49Vy4erSuPu7sOYVrUH-pmjJu7CKVWHNzvnHwlDRSoDTJSYI0pGes6NesOoS2O4jtaJQkpUfsKltSm3YVf_f2QwEjFqoTUUkcQ5KzYDzromAnrFCk4ylVYL8HePXls-sLxDpmpk8lRO4HtdlCCGdvCDJ-J7aXCKFALvwdWabu9awxuayhJ4jA8h_cwOeUaJqw0mO-OqKhlA59ejuHzM6hDsXvvaak4GnkHjTdcmqqBWVZjEsEf9yAVubVzVwKg_AttrVm9zvQ9rGFbViHw/3xb/MF3IddnPSE6wMFTBO3qg_g/h69/C-04oo_khiD5XzN6mN_YE0IoHwFPh6T3Ll3TyBKfm1k"><b> designed to reduce poverty</b></a> is doing a bad job</p></li>
</ul>    <p><b>COVID</b></p>   <ul>
<li><p>Researchers have established<a href="https://link.mail.beehiiv.com/ss/c/J8CiuacPnd73prQKEEO24K5w8o7fQ9OwDlRQbueCx_RH_CzapWiW2JRoCuBrJz_1egr5ccsmhYiB39Et7iq0vjSvYvavcE6rq9bQchwkIumJf7ytK4cZiY29n2whLmKxC2P3HbPZJNcikR-SiWWXiJcFENre8_9McSprSwxEya-ieTFG44eVvwNTEiTlupt0/3xb/MF3IddnPSE6wMFTBO3qg_g/h70/9KamNVE-vzbfOt7cu0WdWoeBi4eXHiAcFoiXFC4Yo8I"><b> a link between Covid-19 and Alzheimer’s</b></a></p></li>
<li><p>A common drug for diabetes may <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iieJYdmDTZX45dQzXdvKoOKJlF4mnOpSW1PKv7TAgcPcGDBRWJATGocs3myaS7Ro-hijWv39vYDDnB18GvFzobFdRVyyiNtnXSJbBJAXXDW4fwLTUPTvcW2Ml-ABoSO-EJVVxDZQgxy4KeRM43UB5YrtbM-7ToKKn5XWNUARAy4RzHE_Qf99ofAbDBRTZcg20fCjNbYjUSJ6jem_SY0szH0YXdznZJE942X2fh3dKAdCrrFU-aB8auCB21lRzK5pTCA/3xb/MF3IddnPSE6wMFTBO3qg_g/h71/gZ1VMBIUFo90bUnFrwEX-A8efqqyrzO7XSjB8KlETX0"><b>prevent Long COVID</b></a></p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f7-3110-7dc5-b1c2-c76528659622.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5b44833e-6dd2-4cc1-b2fd-090a7ea7703c/podcast_import_artwork_20260329-2-4sps2r.jpg?t=1774790747" />
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    <item>
  <title>Essay: Start Over (Again)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_start_over_again</link>
  <description>This week: Got fired? Start over. Plus: More young people are getting cancer, the rise of solar power, new YouTube misinformation rules, getting paid to bike to work, and more Here&#39;s What You Can Do: ⚡️ If apocalyptic skies and hazardous air quality re...</description>
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  <pubDate>Fri, 09 Jun 2023 19:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c5-8aeb-7031-8817-e8de7302015d/019d39c5-8c1e-78d2-be32-83f426b51237.mp3" type="audio/mpeg" length="19921524" />
  <itunes:duration>1245</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Got fired? Start over.</p>    <p><b>Plus:</b> More young people are getting cancer, the rise of solar power, new YouTube misinformation rules, getting paid to bike to work, and more</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p>⚡️ If apocalyptic skies and hazardous air quality reports are making your climate anxiety a little more intense this week (I feel you), look into the <b>Climate Psychiatry Alliance’s</b> database to <a href="https://www.climatepsychiatry.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b>find a climate-aware psychiatrist near you</b></a>.</p></li>
<li><p>⚡️ Help spread fire adaptation practices and <a href="https://fireadaptednetwork.org/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b>give communities the tools they need</b></a> to reduce their wildfire risk and increase their resilience by donating to<b> Fire Adapted Communities.</b></p></li>
<li><p>⚡️ Campaign to speed up the transition away from coal in your community by <a href="https://addup.sierraclub.org/campaigns/join-a-local-team-to-end-coal-in-america-forever?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b>joining a local team to retire coal plants</b></a>.</p></li>
<li><p>⚡️ While you’re staying indoors to avoid the unhealthy air outside,<a href="https://www.nytimes.com/wirecutter/reviews/best-air-purifier/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b> purchase an air purifier</b></a> to keep your indoor air quality up to par (got Scrooge McDuck cash? Donate a few to local schools).</p></li>
<li><p>⚡️ Learn more about the<a href="https://www.epa.gov/criteria-air-pollutants?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b> impacts of air pollution</b></a>, and read these recommendations for <a href="https://www.cdc.gov/coronavirus/2019-ncov/community/ventilation.html?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b>proper building ventilation</b></a>.</p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>A new pill for lung cancer was found to<a href="https://www.theguardian.com/science/2023/jun/04/lung-cancer-pill-cuts-risk-of-death-by-half-says-thrilling-study?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b> cut the risk of death in half </b></a>during clinical trials, yay!</p></li>
<li><p>Unfortunately,<a href="https://www.newscientist.com/article/2366565-cancer-mystery-as-cases-rise-among-younger-people-around-the-world/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b> cancer is on the rise</b></a> for people under 50 worldwide, and we don’t really know why, god I really fucking hate cancer</p></li>
<li><p>The chatbot “working” for <a href="https://www.vice.com/en/article/qjvk97/eating-disorder-helpline-disables-chatbot-for-harmful-responses-after-firing-human-staff?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b>an eating disorder helpline</b></a>, instead of real humans capable of human empathy, was found to be <i>encouraging</i> unhealthy eating habits. Cool cool cool</p></li>
<li><p>This week was one of the <a href="https://heatmap.news/climate/wildfire-smoke-2023-worst-history?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b>worst wildfire pollution events</b></a> in U.S. history</p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>Biofuels might not actually be <a href="https://www.nytimes.com/2023/06/06/opinion/climate-change-biofuels-corn-ethanol.html?smid=tw-share&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b>the best climate solution</b></a></p></li>
<li><p>Reforesting the Amazon could <a href="https://www.reuters.com/investigates/special-report/brazil-environment-reforestation/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b>drastically help slow global warming</b></a>, but there are a lot of roadblocks</p></li>
<li><p>Would you <a href="https://slate.com/technology/2023/06/earl-blumenauer-bicycles-interview-congress-ebikes.html?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b>bike to work</b></a> if the feds paid you to?</p></li>
<li><p>The<a href="https://www.wsj.com/articles/a-dirty-job-that-few-want-mining-companies-struggle-to-hire-for-the-energy-transition-7d62d2ae?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b> clean energy transition</b></a> is reliant on mines — but young people don’t want to work in them</p></li>
<li><p>Solar is growing fast enough to meet global decarbonization goals — <a href="https://reneweconomy.com.au/graph-of-the-day-solar-is-creating-fastest-energy-change-in-history/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b>here’s a graph </b></a>as a treat. You deserve it.</p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>Lack of water is<a href="https://www.nytimes.com/2023/06/01/climate/arizona-phoenix-permits-housing-water.html?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b> limiting construction</b></a> in Arizona, which I don’t know, feels like a big deal</p></li>
<li><p>As global food costs soar, a food delivery company is<a href="https://www.axios.com/2023/06/06/new-fund-for-food-insecure-americans?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b> launching a fund </b></a>for food-insecure Americans</p></li>
<li><p>Droughts in France are leading to water shortages, and <a href="https://www.theatlantic.com/science/archive/2023/06/water-mega-basins-reservoirs-france-drought/674313/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b>the current solution</b></a> isn’t sustainable</p></li>
<li><p>A pretty pretty vital Ukrainian dam was destroyed this week, leading to <a href="https://www.vox.com/2023/6/6/23750879/ukraine-nova-kakhovka-dam-kherson-russia?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b>major flooding</b></a></p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>Could <a href="https://www.theverge.com/23721306/online-age-verification-privacy-laws-child-safety?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b>online age verification rules </b></a>designed to protect children come at the price of everyone’s privacy?</p></li>
<li><p>The A.I. boom could be<a href="https://www.washingtonpost.com/technology/2023/06/05/chatgpt-hidden-cost-gpu-compute/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b> hindered by the cost of operating systems</b></a> to run them</p></li>
<li><p>YouTube has<a href="https://www.engadget.com/youtube-changes-misinformation-policy-to-allow-videos-falsely-claiming-fraud-in-the-2020-us-election-184319851.html?src=rss&amp;utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b> changed its misinformation policy </b></a>to allow 2020 election denial videos to remain on the site <a href="https://media.giphy.com/media/o2mY5SvzgNwM8/giphy.gif?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b>GREAT WORK EVERYBODY</b></a></p></li>
</ul>    <p><b>COVID</b></p>   <ul>
<li><p>Anti-vaxxers and medical misinformation spreaders are getting their <a href="https://www.platformer.news/p/the-platforms-give-up-on-2020-lies?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b>social media platforms back</b></a></p></li>
<li><p>Wildfire smoke can <a href="https://www.bloomberg.com/news/articles/2023-06-08/wildfire-smoke-increases-the-risk-of-contracting-covid-19?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=start-over-again"><b>increase the risk </b></a>of contracting Covid. Let’s do neither?</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f5-dd8e-7bc1-a695-e154a4e9c4e6.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1c217db0-44fc-4fb9-9f7f-aeb857840e57/podcast_import_artwork_20260329-2-hi0za0.jpg?t=1774790744" />
</item>

    <item>
  <title>Essay: 10 Questions You Need to Ask Right Now</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_10_questions_you_need_to_ask_right_now</link>
  <description>This week: Ask these questions before you click on ANYTHING. Plus: Gut inflammation news, California insurance gets harder to find, 750k adults just lost Medicaid, what (non-vaccinated) COVID actually does to your lungs, and more Here&#39;s What You Can Do...</description>
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  <pubDate>Wed, 07 Jun 2023 22:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c5-992e-75ae-8ff5-47b005d1ca80/019d39c5-9a40-7644-a244-f60c82eabd0a.mp3" type="audio/mpeg" length="14574153" />
  <itunes:duration>910</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Ask these questions before you click on ANYTHING.</p>    <p><b>Plus: </b>Gut inflammation news, California insurance gets harder to find, 750k adults just lost Medicaid, what (non-vaccinated) COVID actually does to your lungs, and more</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p>⚡️ PFAS (“forever chemicals”) have been linked to serious health problems.<a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At-RRs1lvGy1SRmFRWuaRPinuHltHFDWZshHHSXJTjqVtorgWz4y6JOy85ZVBK_rezrEhz59zNqpqd9Z3ARhCPl6JnCdPQJ0H4TfZLE9QBm05YGCpw1JFJPM_MPL3F8ZYZCnyz5qNRpISNLC6O1J89n07Py9MqkZW6uVYLE7_YcFdEmTisRBr97fxeiGwNtQzCz6FsMgaQVBZXJHIe54mOSScZe93fU8tufNGfgrXD77p1sdUhzFtQYt_rYpOtx8t_g/3wp/PASlRp8GRl2AIi_pJz6ARw/h15/KbYG3Cr4FsXoUI_cUXX_1e1lylr6kSj-Jwt_BkET82w"> Urge Congress bans PFAS </a>from all food contact materials by using this script from <b>Toxic-Free Future. </b></p></li>
<li><p>⚡️ Work in marketing? Join <b>Clean Creatives</b>, a movement of advertisers and PR professionals, and <a href="https://link.mail.beehiiv.com/ss/c/NukW_9m6T9wghN1yKjQo6Ggjb4qkxnk41MHaETNE2C8A0Wono1rpY1g7Lnqj_m3a2EytL4V3EKq1uAWjrYshcxnbYzds3MaRXbr2hBQ15woXFOyMybC_3uJZcHXjRcZXmd5ISyyrMzrifpVAPYD818hvqCllYYomsdd9MgS6qo6r6vM1tkWWJireV1KRz151_ystF0_G4dOecMcKIHyNhQ/3wp/PASlRp8GRl2AIi_pJz6ARw/h16/6_b4xWtPB-usm8K37SAuCXmnmxgmEz7foStPihnnN3E">pledge to cut ties with fossil fuels</a>.</p></li>
<li><p>⚡️ Reclaim your<a href="https://link.mail.beehiiv.com/ss/c/fC3wmbZCEa9bIMd8xH08qHLn-WoBlplpztXXuW31mgQ4GnlhCuOU8u-TxxvCa7n1drM4WMXcn3zx2cWHGN0ByhKUtO5zit26hBZ2HbVoy80YeVHHhgYeo-kcZLnVm3_8YGQhq4iGBwN1yaIxzDeJDerTwpd_yWq6lVZ7UgPPPSYKX5ZbP7-CQGeuFbDwBU4E/3wp/PASlRp8GRl2AIi_pJz6ARw/h17/RyS4cwKzmyaX8N1pMjh0eJQ71Kh6bfXjQCOLKjUiqBc"> right to privacy online</a> with the<b> Mullvad VPN</b> (I use it every day).</p></li>
<li><p>⚡️ Keep informed with<b> Circle of Blue’s</b> <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRiuuAkzRSM-MLjNUCJ8je8Qwjb1U-lo30LhU-UW5mVkn59j6aenQqdipD3ZAyHED9qvpshBm5z_el7W5xFPDfoZapbSZ3vrtYG8ZILSfUpwRTGxnC3BljZMAtkwNbNsP8EDkFFmDnfQlMMF2YcOvvRnwMWzhRne9YC-GhXz4ydPf6k6wdI0m6u8O_TX9Xsb6w/3wp/PASlRp8GRl2AIi_pJz6ARw/h18/JjGLkjSSYAbs3zN3lYbIyo0eFkb3nSX8Z5Dg5GuGK40">in-depth reporting</a> on the solutions and challenges to the water scarcity crisis.</p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>Most <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3ONn9UxqJKbeOKI95FVley0BnfWpnBW8UzWbPq2dyUR1wMV4fIG0hJksNlLLsjR-ZsHOnGneHGKXHRd0eV9ttJsjS2bbkxApa2MYcyRVKnVTY1HFx6lh57PhLchTAe-sFz1to7RRcKp4wBrxrWzT3Azl9tHisTqUMTtUH0AwY8VltJOOPZpi6FHDnf4j-01nvEcKNbIbs5jkjONpEo3O4N7F76xFiGUfj9V9C8RTtda9JQ/3wp/PASlRp8GRl2AIi_pJz6ARw/h26/IOKQ8a5DB3d8F1CC4hcRZPcx5-iHUFA5SKKgirvUjiw">pregnancy-related deaths</a> occur in the year after a baby is born, prompting new strategies in caring for new mothers</p></li>
<li><p>The science behind how<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiSejKHwW6oOq56dRiw5W1JRqtlLGtTKpcHVWmP-aHJIy0U2JzhGTyTUd5_YOxlpdxIVi5-aec9G_zqMbPJAXhr79cFv9hNCBu7t8v987V3s8-inOFe-xQymqneLrqbkI7oLzbDjNYfVNiu6BufCB9k_n-6EJvhvip7USGKf3Ci9OBKzjSDsVwpaqfpGozE5cAOijuq2BGefh0XJVpCEhCvxb9yOyAejpwtiXwGOfj4PI23wEa5ytL2twi1LKDfOojA/3wp/PASlRp8GRl2AIi_pJz6ARw/h27/BSY1dBk5U64Zwevh4kcOWBDA_cwNoXsicLM8-90gfxI"> chronic stress impacts gut health</a></p></li>
<li><p>Nano-plastics are<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiXSLimeGKF3UjlwEayamDk8eW-tGp_Vq6pX0iv3t08ujOGatQ1_-k8sqkIwEbEbUmWUGAIvrHUVzKKjG57rClQ37cWf3CWs0ODLEZ_sFpQB1n02xFTSAsb4rhOU2ugYXTeooG4Kbp8shU9FALZ0zZ4p1bOhmdfMSPdwBI-Rch_j2t7c-Bl3Ro6p-UjTvmjzm51FOBc0S03DccEB-NDe1mFSJJVihSwcAenRCyQYJVY2CQZTCpIdAbqpR5gI4YI-TLn95WifTN8Ft0Xix44drNnYyDdSkqcjwwgfhuSkWk1i7/3wp/PASlRp8GRl2AIi_pJz6ARw/h28/23lDdS4aAk2yIGwiibd0Kr8h916KZAfeI9_gnAbnduY"> causing inflammation in the gut and brain</a>, but the damage is reversible when they’re removed</p></li>
<li><p>Maybe <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiQZEGHK-O6VEUwKk_RV9hFBbG9td7veBHjiE8yJ6cCglkxYpYWbk4rEyOu_-4IH_eW0gC_IQAR-WyuLCF9jxreFmlZw4vQEg-BSmJIZqDatAQf70fFe9d9pFiSdPcv-bLWBvoUSyVDiiC_gwh0Jvpt3rMdjB1PmdsIqJenpoVJ25TkxvR4QcV6l13zuDTJJoWJwwUvevoJZgbI_6yOW42FOa2TnD20DxA-q5em7ekM90v9Qu4t66hOxEcRcoSVsofA/3wp/PASlRp8GRl2AIi_pJz6ARw/h29/se5HOvnIgfh3_LiTM0X2-YaZNAbqvrio6hcNqlniMoY">everyone knowing where you are at all times </a>isn’t actually the healthiest thing for our relationships? Imagine being a teen worrying that everyone is hanging out without you, and then confirming <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iicraxMiPLIc1fWkApkOZvP7ql95pam1JHBBKVlbRfv-OXhgxW05DuWwxhgEdA6uyQoExeXA83YiGqQrIopRo_x4FVPkJND7V_Ucvefj9iwZtFWB6Q8lHEGR1zuEeWS9N0TJU0RWpg6akdPCzUwy70M0cx7hRpFvYHsOv1bpW2P1C1WOMEkOBQPz-aa9gcFWqrKinFFt1Ndi2Ev_0XTtrN2xc9DsHYPbDyCGqA89gg1YwazAos0rQ1po2o2OqE6aBDM220gd5GbByiTIJ2t9eMN_TSVeX9goc9nX_Y-WrOW6j/3wp/PASlRp8GRl2AIi_pJz6ARw/h30/HYyhV9T0RZGIM9UzSt9D4oTqWdiOCdoOsfa4mujzvgI">your suspicions are correct</a></p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p><b>State Farm</b> is<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiWI5ZZO7AmilpgPBqj0CmdFGykfazobXcbx8FutgGC4IEuz3Y81nwQWufpJ6ZBZ9p2dl1lJpc8sE7ZkJ9bcWOBaPaxx6RPaTIaItO5pofbfbSujQYDM5i79Edlm0DOdke5tWW-o7CLfqm2za8tIaMUOgIkguy2-tsYi7V30p5g-0k_FzB6EFV05eh9_trIWiN2-MK4eQyohtN5jiZxtCdd6vf1BH-iC0dl_KC3mk4J9cdvF-YChwEVLOG0E5I8avs-0cqeB5VY_4O6UPALNgzNI/3wp/PASlRp8GRl2AIi_pJz6ARw/h31/NZCJJNu3XG-sjseHTw1uwmDPKqvlN293DHHzQznaQRo"> no longer accepting homeowner insurance</a> applications in California</p></li>
<li><p>What the<b> Debt Ceiling Deal</b><a href="https://link.mail.beehiiv.com/ss/c/fEw1cIZxS-IK_iL3eiKqk_htTFGqfxJKFYaaoNvfqoc8K-p1CwJX5JDmz5VzD7zKVrzKFWF3iRob8DCVdrzuAJxOLlQyjT6f5IPltPhCF0HbmzXpcM9M0RiAzW8j0zphVLmCPbVPbfBpbz4nVmHhylRVMg7RQGItk0o_Tua6Lv_qxGMHykDuGr3VOF3jKstQ32Q4s_WbtrNt1VKx3gKYPpJsHuwL6lEBp-1EWMtGEJdI7yvWI08RwwVh1qFjNVSyG4XPuLCAdxP3uKv66pPd7A/3wp/PASlRp8GRl2AIi_pJz6ARw/h32/geH8sIpeDN32hKNROwVbR0QqN_xN7gWTzJzZVo2q-hA"> means for the climate</a></p></li>
<li><p>The<b> White House Office of Information and Regulatory Affair</b>s is <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3OPsfUBcDsoB7GB24tfTFbnKdtUiUu-VHSTspQ1uFZ-KfMzesXcc0bNdhXZQTlJdoqaOY_A7r0jDZmWF_CcWRlG6p5FLon-6E4Jd-ECMZSAMLnQumPIud9fgmacJa_xs_nVaWzUPr-f14jq8WovDrTD_/3wp/PASlRp8GRl2AIi_pJz6ARw/h33/T7BsNlrUhL5vbZSPgnIEyx3m6ZRxMfJE5EaTkBHwJrc">changing the way the government calculates the costs and benefits of regulation</a>, all in the name of fighting pollution</p></li>
<li><p>How and where to build<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZXju30DARdurg5sE53SyRpJsVj-N4iaVujGSXcb7kdaq11fOXpMe4ur4oIK206DorouWpwe8xBm7E8coUs9uGDKeKqv24cI0Q3w-LIqth8RjMX81tBPac3rmJAXMacsmqX4fim2fZQ_CuQeYhlocBLiAexBWd4OJ6iazdgrx75oTPveMbNBjrMMTc1_m9bQLLNs-sw8BH7LGcJ7suCECpBWC9xQUxyKbBFKVElpFGPQ8ibn0KAZcXEXGkDrNqFOXw/3wp/PASlRp8GRl2AIi_pJz6ARw/h34/QBAZcIT0dRRDI8hmj6sgBp89ZOrZnTX1rAXQopi73yA"> a strong manufacturing base for clean energy</a> in the US</p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>How the debt ceiling agreement will<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRKAPk0ijvUpVUfF0sxGmhQP3qyrWSEDnTkfSNejghEWexN3w-TX6M5U_fWGKoN0YTvAv-FyR2ACN4Ggz8_VEAb9og80KyxXLRW5075jYV62yOKZKkIHXc5X099V_zFujESQ8XCy7cU7dRA-21rCfoktKKRqeWk_cSy5JBjlvkyHBvKtLihKoSzHXCjGbSK6FncQ9sxWCM14NAuXOGC_v_U1yh9V1oG5TvCOKYy1pNwhayJjcZfBManYLz-CERIpOj_76Z7Rkq8l9Fi1-Wifyu3vY7wFTQo2YR0nA_mAU0YW/3wp/PASlRp8GRl2AIi_pJz6ARw/h35/K3vpQi9OHcHA0M3phyay-bqI-cz7oA7KgLKV09RhbhI"> put 750,000 older adults at risk</a> of losing food assistance</p></li>
<li><p>Commodity farmers are <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iib6VPQX2PD9YyEm6V9RmPkeFPhnUbynNvjlPAfZ5r9tWgOb1F0JvCilA9xHyjIvOrJwN-gEZ6r_FqvQ4kwQkEZuP5Bojy89Urn8e3o0Yz2_nTpQlQuKlAbyo_Fe02shxqt0j2z8buTQk-Ew7PpBaaDXbkUk-LujJCUn6WpFZTdLQ36iO-OkLCtgstFpHFZMBx-BGxBNZ3-zbCtjGorhceLh-NE_DFspQ1xoSAr2xqKWRMn5OG_snB3B8GZQNzvt-q-m3v6mMxI6TzLTJZ08q2YGHYdaqSJfUZd5ULP8FVWSt5W3SdH6lngVR_9AZpdz7Yg/3wp/PASlRp8GRl2AIi_pJz6ARw/h36/Ou1LOHx7WGwsEnvyLxjGSS_8Mg5CIBtHyMq8qQ2yd-A">using regenerative cover cropping</a> to adapt to climate change</p></li>
<li><p>A million plastic bottles are purchased worldwide every minute. EVERY MINUTE! That’s a shit ton. If you need help visualizing a shit ton, <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iieBA2cXJkH6Y9KUXVCubAlsgCauFw3SkJtwLYeggRgP8ocxj_FHbMoDy62RwcoRAOz3v7p-EuZG4pJMHsb2jrnv_FnH8OkaddwGD02a5z6ZZ33i9FN0Tz3vYxAzIL8PbFpjnJ7FPdkY8xoLiXIj75QmwIuJlGuYS60ugf0vJYlyktSkUIjz4FQXrIGmstDRZ7FObiFCjmhzDNzt5NRNfOf6Bi74OJrhW_bCMCa1QYibsP_VygLE7G4661yx6aQoZPw/3wp/PASlRp8GRl2AIi_pJz6ARw/h37/bR9Op2IaEm1ZtsAkGvAWbzN0ySUnnodYTqQ763ZrwQU">here’s a visual. </a></p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>A summary of <b>Wolfram Alpha’s</b> breakdown on what the hell is going on with <a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At3AUdw64Vnv_yprvuLXMI8HFjtfRsBXTDqNoDKqiSq1aYiuMc9gO9cyThJLP4rZn6aTlMdnmtEGeXKp2hs6jZUKoMxT1uDCRl1sMBwfJtRNEIKwv1Kl3fhAA7rEuBEXiMc1naLgefprHE6DXnYgae_X7tBIAgwL6bilm5_PLzomjJlTEIRynwFBh-SJDqFVjGQBwIeQo-w4j8RmENjOv1a_N7G3-GoT433ZRxA01UIaI/3wp/PASlRp8GRl2AIi_pJz6ARw/h38/WdKpJmQ4pgUqV6rEjDSo1ijOgnaaUUJmxmRiATTtlQ0">ChatGPT and LLM’s </a></p></li>
<li><p>It’s time to start thinking about the <a href="https://link.mail.beehiiv.com/ss/c/U8qlrpnjMc4s9xn6sPj3NdEWUYaPPjkDiYF0rzMytMjWHOMZBBnuFVCaB0w8JxASinsDo5x8vD9dEz3RAwXF4dWxXCqy16ba-AdulpJywtEzc2pZ-4zuSqftxN76hfuldpOBOPCAY3GhUhahTiRLP-i1obMAvOfbR6PCHFtHFxBmNX4R8hpzdIBujUgeFHBE417pGB7Lwh-ydrk51qJGQ3ZSz9fnc-9JOUtjAd2DIG8/3wp/PASlRp8GRl2AIi_pJz6ARw/h39/sm0QRKDtf69FDel29KYzLdnubWsz0vJe1LZZuXLWk-o">governance of superintelligence</a></p></li>
<li><p><b>Amazon</b> has settled with the FTC for <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRoO4vtZ-04F6u_tIJM98uTqjOo2QwZGnuEzCp2SVeP-iqGpyR6pSPTt9j8dYcQJqFiYH-5X1hJBZ0fD7nFt0gx-CTQkzXlO-XlS4D8aMX1JIroIfkl-rRsvbH5LVOQHfM5UnUvOunfigu3OIsIo5zNBHNFRo6nsRcg-0IO7R1yBevI83rtmxa02ZIvHIbP0hNntDA4PrloGI1cJHy-jCEwOI939WavFppHw3z-I79hOTuKX8g-3cp9ZHWsTYsqb4pz9rJqnwcaSn-0dZEYskaY19XnREeKLePSYZqx9LE4OIte9BagbywbEVNONSM9zDww7KdJkDx8EZizb5MevU8M/3wp/PASlRp8GRl2AIi_pJz6ARw/h40/wEOnk4utjaJom8S0AkERWEn3RMnJFBdVDOmawzm4Ixo">illegally spying on users</a> and collecting kids data</p></li>
</ul>    <p><b>COVID</b></p>   <ul>
<li><p>Here’s what COVID does to your<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTglARnCumnbD-h1pksVgEwRW-JUlAbqgCUykew24pycE54uaXZ5vUclnUjWEDIEBk5WqgU2juAstPbQx8g3gasz7g_0XuMkFVKzWOwVwB-AS5sNtNQHixSeuahITTdp3osBHz_H8eXhJKlvF7iEH7kPmo4YWylPkdBPvtRqZHnA/3wp/PASlRp8GRl2AIi_pJz6ARw/h41/bVPSen_BxnQAYYOHmqg-HTG1xEHJl5uswWPF2xqF2-c"> lungs</a></p></li>
<li><p>And the<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiSCqTdsAZx3EJqZr35QSH0PJRlwa3126YSyh6eWkrMR-a2CdblPKAFfhXEBsoB_4DX1eY3zmpxjAKMw7hQgzZlFQSWa6vJbOwRf7TVl_-er56ucsFLth1zcFo8zRSkrulN_lcF1In52ZQWEhYrgVeZOgwwa8OSGY2zkPmMpKlTICryM7-VtUJxxq5g-EqN--EMjwqRVtKhVK1mYt8-xqF3jTCvl5QemjqzwiWu72Hv0XmblEqSDsq4-HH1NIDPmH6Q/3wp/PASlRp8GRl2AIi_pJz6ARw/h42/gIy3N-D7C1tdU75dsG_Rbk7vKuE707MEU5ZBsB_px1Y"> 12 most common symptoms</a> associated with Long COVID</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f6-f097-70d2-8f6f-40d353eda9ba.vtt" type="text/vtt" />
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  <title>Best of: How to Protect Yourself from Wildfire Smoke</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_how_to_protect_yourself_from_wildfire_smoke</link>
  <description>What&#39;s in wildfire smoke and how can you protect yourself from it? Those are today&#39;s big questions, and my guest is Dr. Mary Prunicki. Dr. Prunicki is the Director of Air Pollution and Health Research at Stanford University under the Sean N. Parker Cen...</description>
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  <pubDate>Mon, 29 May 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>3792</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p> What's in wildfire smoke and how can you protect yourself from it?</p>    <p>Those are today's big questions, and my guest is <b>Dr. Mary Prunicki. </b></p>    <p>Dr. Prunicki is the <b>Director of Air Pollution and Health Research </b>at <b>Stanford University</b> under the<b> Sean N. Parker Center for Allergy and Asthma Research</b>. Her lab examines the impact of air pollution and wildfires on health, specifically immune health.</p>    <p>Dr. Prunicki and I got together in late summer 2021 as fires and smoke just enveloped the American West and eventually the East Coast too.</p>    <p>Almost two years later, the west has seen a very wet winter and relative if temporary respite from fires,<b> but Canada's on fire now, and everyone can see and taste the smoke as the jet stream carries it all the way across the continent. </b></p>    <p>So it's always a good time to understand how to protect yourself and your family, and that begins with understanding what you're protecting yourselves from, so <b>we're rerunning this very popular and necessary conversation</b> to make sure you and I, and all of us are up to speed all over again.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">Night</a> by Elie Wiesel</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://profiles.stanford.edu/mary-prunicki">profiles.stanford.edu/mary-prunicki</a></p></li>
<li><p><a href="https://www2.purpleair.com/">Buy Purple Air monitor</a> (or just look at the live map)</p></li>
<li><p><a href="https://www.nytimes.com/2021/02/17/technology/personaltech/buy-real-n95-mask.html">How to Buy a *Real* N95 Mask</a></p></li>
<li><p><a href="https://www.epa.gov/air-research/air-quality-and-climate-change-research">EPA Air Quality &amp; Climate Change Research</a></p></li>
<li><p><a href="https://ww2.arb.ca.gov/">California Air Resources Board</a></p></li>
<li><p><a href="https://www.lung.org/">American Lung Association on Outdoor Air Quality</a></p></li>
<li><p><a href="https://parker.org/initiatives/sean-n-parker-center-for-allergy-research">Stanford Center for Air Quality Research</a></p></li>
<li><p>From Bloomberg: <a href="https://www.bloomberg.com/features/2023-australia-wildfire-toxic-legacy/">Wildfire's Toxic Legacy Leaves Children Gasping for Air Years Later</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39fc-8991-76b1-9bcb-69126330dff8.vtt" type="text/vtt" />
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  <title>Essay: Gradually, and then all at once</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_gradually_and_then_all_at_once</link>
  <description>This week: Things feel pretty out of control. Get used to it. Plus: The Canadian West is burning, Oregon bans PFAS, ChatGPT plugins for everyone, the All We Can Save project is hiring, and more Here&#39;s What You Can Do: ⚡️Wildfire smoke exposure is direc...</description>
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  <pubDate>Fri, 19 May 2023 19:00:00 +0000</pubDate>
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  <itunes:duration>1393</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Things feel pretty out of control. Get used to it.</p>    <p><b>Plus:</b> The Canadian West is burning, Oregon bans PFAS, ChatGPT plugins for everyone, the All We Can Save project is hiring, and more</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p>⚡️Wildfire smoke exposure is directly linked to myriad health impacts due to poor air quality. <a href="https://www2.purpleair.com/">Know your daily risk</a> by using this <b>Purple Air </b>outdoor air monitor.</p></li>
<li><p>⚡️We need to heal ourselves to heal the planet. <a href="https://www.climatementalhealth.net/">Find resources and community </a>to help with your climate anxiety through the <b>Climate Mental Health Network</b>.</p></li>
<li><p>⚡️Act locally. Use <b>ReFED</b> to <a href="https://policyfinder.refed.org/">find current food waste policies and programs</a> you can learn from and implement in your town.</p></li>
<li><p>⚡️Work in local government?<b> Biobot Analytics</b> provides<a href="https://biobot.io/government"> wastewater testing tools </a>so we can better estimate the number of COVID-19 (and other diseases) infections in the community</p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>These are the cities with <a href="https://www.axios.com/2023/05/18/bike-deaths-by-city?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>most bike deaths</b></a> per capita (I share news like this to illustrate where we can make drastic improvements)</p></li>
<li><p>Not to be outdone, the South Carolina House passed a <a href="https://19thnews.org/2023/05/south-carolina-house-passes-six-week-abortion-ban/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>six-week</b></a> abortion ban</p></li>
<li><p>UnitedHealthcare wants doctors to get prior authorization for colonoscopies. <a href="https://www.statnews.com/2023/05/15/united-colonoscopy-insurance-cost/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>People are very pissed off</b></a>.</p></li>
<li><p>Where American <a href="https://www.axios.com/2023/04/27/air-pollution-rates-map?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>air pollution</b></a> is improving, and getting worse</p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>Our friends at the <b>All We Can Save</b> project are hiring a Programs &amp; Community Manager — details <a href="https://www.allwecansave.earth/jobs?utm_source=The+All+We+Can+Save+Project&amp;utm_campaign=cfeb163d55-EMAIL_CAMPAIGN_2023_04_26_05_42_COPY_01&amp;utm_medium=email&amp;utm_term=0_-caf75b9fb3-%5BLIST_EMAIL_ID%5D"><b>here</b></a>!</p></li>
<li><p>Could <a href="https://www.canarymedia.com/articles/solar/how-robots-could-dramatically-speed-up-solar-farm-construction?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>enormous robots</b></a> dramatically speed up solar farm construction? Sure!</p></li>
<li><p>How can we <a href="https://civileats.com/2023/05/15/oyster-reef-restoration-climate-solution-shells-water-pollution-billion-oyster-project/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>restore oyster reefs</b></a> without oyster shells?</p></li>
<li><p><a href="https://www.canarymedia.com/articles/utilities/octopus-energy-is-bringing-clean-distributed-energy-to-the-masses?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>Octopus Energy</b></a> continues to be a model for…everyone else</p></li>
<li><p>The Canadian west <a href="https://www.cnn.com/2023/05/16/us/western-wildfires-fossil-fuels-study-climate/index.html?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>continues to burn</b></a>, and climate change is a big reason why</p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>Oregon <a href="https://grist.org/regulation/oregon-bans-plastic-foam-and-pfas-in-food-containers-promotes-reusable-alternatives/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>banned</b></a> PFAS (forever chemicals) in food containers</p></li>
<li><p>How plant-based food makers can <a href="https://www.fastcompany.com/90895172/plant-based-meat-fight-meat-dairy-misinformation?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>fight back</b></a> against meat and dairy disinformation</p></li>
<li><p>If growing one almond <a href="https://www.nytimes.com/2023/05/13/opinion/water-shortage-west.html?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>requires</b></a> 3.2 gallons of water out west, how do we reconcile that?</p></li>
<li><p>The women working for <a href="https://19thnews.org/2023/05/women-locally-grown-food-sovereignty-us-island-territories/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>food sovereignty</b></a> on island territories</p></li>
<li><p>Undercover audio of a Tyson employee reveals <a href="https://www.vox.com/future-perfect/23724740/tyson-chicken-free-range-humanewashing-investigation-animal-cruelty?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>“free-range”</b></a> chicken is bullshit (more on <a href="https://www.vox.com/22838160/animal-welfare-labels-meat-dairy-eggs-humane-humanewashing?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>humanewashing</b></a>)</p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>OpenAI rolled out ChatGPT <a href="https://mashable.com/article/open-ai-rollout-chatgpt-plugins?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>plugins</b></a> to everyone, should be fine</p></li>
<li><p>Ransomware <a href="https://www.axios.com/newsletters/axios-codebook-f26a4e35-f26e-418d-9a69-f8d7dd2077f5.html?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>hackers</b></a> are zeroing in (again) on under-resourced cities and towns</p></li>
<li><p>The Supreme Court ruled Twitter and Google <a href="https://www.businessinsider.com/supreme-court-decision-section-230-win-big-tech-trump-2023-5?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>aren’t legally liable</b></a> for terrorists using their platforms</p></li>
</ul>    <p><b>COVID</b></p>   <ul>
<li><p>This isn’t COVID-specific (I wrote that <a href="https://www.importantnotimportant.com/p/covid-has-ended?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>big update</b></a> last week), but it could be monumental, if we do the work: the CDC released a new health-based indoor air ventilation <a href="https://www.cdc.gov/coronavirus/2019-ncov/community/ventilation.html?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>target</b></a>, and the the American Society of Heating, Refrigerating, and Air Conditioning Engineers released its own enhanced ventilation <a href="https://www.ashrae.org/about/news/2023/ashrae-completes-draft-of-first-ever-pathogen-mitigation-standard?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>standard</b></a>.</p></li>
<li><p>Here’s Joseph G. Allen on <a href="https://www.washingtonpost.com/opinions/2023/05/15/cdc-indoor-air-ventiliation-recommendation-ashrae/?utm_source=importantnotimportant.com&amp;utm_medium=newsletter&amp;utm_campaign=gradually-and-then-all-at-once"><b>why it could be a game-changer</b></a>.</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f8-14f4-70a4-9cbf-fe341a44d5b3.vtt" type="text/vtt" />
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    <item>
  <title>Health Care Is A Human Right</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/health_care_is_a_human_right</link>
  <description>Is healthcare a human right? That&#39;s today&#39;s big question, and it clearly shouldn&#39;t be a question, but here we are. My guest to help explain the obvious today is Dr. Sheila Davis, the CEO of Partners in Health. Sheila entered the global health arena in ...</description>
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  <pubDate>Wed, 17 May 2023 14:00:00 +0000</pubDate>
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  <itunes:duration>4021</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>159</itunes:episode>
  <content:encoded><![CDATA[<p>Is healthcare a human right?</p>    <p>That's today's big question, and it clearly shouldn't be a question, but here we are. My guest to help explain the obvious today is <b>Dr. Sheila Davis,</b> the<b> CEO of Partners in Health</b>.</p>    <p>Sheila entered the global health arena in 1999, responding to the global HIV and AIDS pandemic. A few years later, she co-founded a small NGO that worked in both <b>South Africa </b>and <b>Boston</b> on a wide array of health projects, including the operation of a rural village nurse clinic.</p>    <p>She joined PIH in <b>2010</b> as their main operation in Haiti was torn apart by the earthquake there and worked her way up over the years, becoming the <b>Chief of the Ebola response</b> during the <b>2014-2016 West Africa epidemic</b>. And then as the <b>Chief of Clinical Operations</b> and the <b>Chief Nursing Officer</b>, Sheila oversaw nursing efforts as well as the supply chain, medical informatics, laboratory infrastructure, and quality improvement activities.</p>    <p>Dr. Davis is a frequent national speaker on global health and clinical topics, including HIV and AIDS, the Ebola epidemic, leadership in public health, and the role of nursing and human rights.</p>    <p>And folks, if it is not clear enough for the past few years, just in the US, much less everywhere around the world, yes, <b>healthcare is a human right</b>, <b>and everyone deserves a fair shake.</b> </p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780399563263">Devotions</a> by Mary Oliver (a starting point, as one of many Mary Oliver poetry selections)</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780812973013">Mountains Beyond Mountains</a> by Paul Farmer</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780316543033">Above Ground</a> by Clint Smith</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.pih.org/get-involved">Get involved </a>with Partners In Health</p></li>
<li><p>Follow Dr Davis on <a href="https://twitter.com/Sheila_DavisDNP?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39fc-f5b9-788b-b1c3-a5d5f9331272.vtt" type="text/vtt" />
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    <item>
  <title>Essay: COVID has ended (or has it?)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_covid_has_ended_or_has_it</link>
  <description>This week: COVID is over (as far as we know it). What did we learn, and what’s next? PLUS: Gay blood donations are a go, wind power in the UK, social media guidelines, millions for Black farmers, water report cards, and more Here&#39;s What You Can Do: ⚡️ ...</description>
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  <pubDate>Tue, 16 May 2023 16:00:00 +0000</pubDate>
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  <itunes:duration>1961</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>COVID is over (as far as we know it). What did we learn, and what’s next?</p>    <p><b>PLUS: </b>Gay blood donations are a go, wind power in the UK, social media guidelines, millions for Black farmers, water report cards, and more</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p>⚡️ Discover which websites are harvesting your data using <b>The Markup’s</b> <a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1AtyMD5Rgy1c1KvGMfrK8D2GvwJPrU4TfIA6ivTOEAySaLJJ4GrY3_TM3K97RDL38OtcPpDrhRDk5Wu8hJiLT-fywL6-YJt71r0JRqXvvrRWWOmtQ9YzDjoCBEeFJWEex3J43JOAIUop5GPT95kK5N_pRnlIA6ocbcbJK_FWSgiy2G/3w4/EnTsLjnER4uSh_sZasnYFA/h11/0Sx_5UPbuJPBldJNkVm9jOhF2slmVzX40o-qKnrbUr4">Blackligh</a>t tool</p></li>
<li><p>⚡️ Prepare your home for a wildfire using <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iidJ1a12yU2n2G1syqviVvdGvCbWeselC2Ou_CoxKYTFAD7qVszj-CN7ZEXVEv8fuP0NSnKkjJGbVser11smqGYI3fDD0TAij3fy1zeltuBF1llSt-8-qmPcvogUGZcgqowrBH9ObcqrARlYxdFzqM-hUJKNSldO4M308wAGhKB2a/3w4/EnTsLjnER4uSh_sZasnYFA/h12/NPiYjAsJwcmKEJqV2OATIadxFdUmwbg-_9AHkDeES6s">these resources</a> from the <b>California Department of Forestry and Fire Protection</b></p></li>
<li><p>⚡️ Ensure everyone, everywhere, receives<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRetMpw7OtCydBiaELh2BALYEoGl4LsA8beKRDcrZrFZh_EXxU49jd6EK77tf3huZQ2Drsn-25Q7djmPEIPCSyCsQHRty_4Alxt0n4kXoRKQOKCO6w8fwpaNEBBKOt5iHuoQJRmi1bxb8vV58z25L8CJFhNLoHRBWA1sNq8kiBok/3w4/EnTsLjnER4uSh_sZasnYFA/h13/nEVp4J8Qd4jV2FssmBpCAfj71hpObag4XsRCnvMsOvc"> access to quality healthcare </a>by donating to <b>Partners In Health</b></p></li>
<li><p>⚡️ With SNAP benefits getting rolled back, <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiY580dHrZ6T3QiAztNKa-4BSbCqpjdgXQ49ZR6HxT5R1yhXuHCsZbM6QhuZupt7VFUTIGAK5-1cd2wKf8oACZl0d9z-95Mbo985N7fn0ErIoXNGleu8xeo4XbGg2ankUEGc5QgDnrK6stlJ4lHBP3VcVunOsMBiXO44Nmaq0gvp9/3w4/EnTsLjnER4uSh_sZasnYFA/h14/wFeFuaKkU2p_CjmhHMYCxfkgagvoBF3S8WKxWRK5UQM">make sure more people have access to food</a> and volunteer with or donate to <b>Feeding America</b></p></li>
<li><p>⚡️ Keep an eye on <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiXM5XKhwe8n4VbamFlSGsMkTFusNkRlEXdqdQnzLpDKT1SdGw3-AXpi-K4XYUTg4MILTZCXhOnF3mGRKbYuwNA30IOQ3nItL7PHGb0OoQJ8FV4KGDGxzursluyeDdtnTO4nsuGXuiEfd7FewKl215o-CGDG2CztdU4bBo2n19L4YU_7dBCt4EIjvWCzRvPFlVA/3w4/EnTsLjnER4uSh_sZasnYFA/h15/Qej_LSfhzI4RasE4g9YPfhyb1kImbxaZvbZVn0uuhYQ">wastewater tracking data</a> to understand the prevalence of COVID in your area</p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>The APA has <a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At_97ghzw1x6_K-2LWMcPDGeaCT4owVgs-9zOizFxgzZxubTYLWVOfysHgtMNStXH6Rodlidag6721Jf0eFhHnPKTmBj2KxlP2gISWq_SjbySx2O_KH5vND_auD4NZeHOJD046SAFDKKqX8S6G7ad__nIjzgaKgtX62SaqeD1zG9lXckEF0o-HIPrnFZLZeruowokvaN9XTxK2BIgJk4ApcwBa7CXdwZr8MfM-XDpN8uI0p__Qbla1z07XGiBIyA_QuOQ8SgqvFP71mvm7qgHIqY/3w4/EnTsLjnER4uSh_sZasnYFA/h39/TJa8O4FtFTCgfSpLdXMmUddxnYnbcX7DTqsEGrzUrTg">released a health advisory</a> on social media use for kids</p></li>
<li><p>Gay and bisexual men are<a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1Atwjf9d4Jewv1wt4CBeoJojjRguwdQTjgatYoAsU_mjrzGr_sbxyioQsgFbBjHZPXBfWt2rIbwFXPgKVI5m9t9rfybXlUYRVz2cEc5ez42yT_HoNPT7QM4XE9Gx43K9AFSGacnLe7dmi6Tu0OZSs75SGzNwkOzgXD2oeQ9EAA27hi8zpwewL3t43dMxAoA5oXZF2nOtRyNXGZc4SoFzB2cq1LTHcrRTdLPtkhIGjOT_juwLmekLlvgFSZwj1ExuQ-oqWm1jJVcPIY3bCSMGCTAFQ/3w4/EnTsLjnER4uSh_sZasnYFA/h40/aeDFJ3hiTfdX7iLIuCANM4-WlQEpD2-JAbKQyqjzZk0"> now eligible to donate blood</a> without having to abstain from sex. Welcome to the 21st century, FDA!</p></li>
<li><p>A <a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At1H6_YkW88jVsf_93krWh2JGWEgasEg0B_iJ_9nyqOt5uRfcYzd1SkLpLcn0S2DwKuKJK76entVzZhPj05PYbepvPIcVOoH_rsPpimeU2wNcIqixTjteTR77T1DfMDq33uypVWyReoSdQRFd7RJ99fnB7lLuCZSo1XNvBM9cpYFXT_pQWWP6bDDrtKVQp9hmREsFxQwU-SbiKAsRvqQSWuywxzo3eeWCAf4rboIeCBx6/3w4/EnTsLjnER4uSh_sZasnYFA/h41/FpF_xd65-EKsEBBjJ9SsHGYo27u2HPHgbBm5JSLw9jU">new discovery about T cells</a> could inspire new anti-tumor treatments</p></li>
<li><p>Google is using AI to <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTPTR676iUdBfCNLVMM3IlGnkOjbxDk9duUZH6DUqImkh2beZke1KeuehE-EJE3erzw2Gq3rj3bpSdvMCFqrNzFV4pVnXuT11KfBgg0eQm0API9LIOPvSZ8HiRh264qGB1RQMAhxL5XTqeGIHGyLBrpaVbd2eorEFrOf1ELHfAWZOBBYHQzuj54MDkyQ-p3TAwE5up47qixuIG3kpil3oUDmUHrKY-B2Dz_9puMbIltU/3w4/EnTsLjnER4uSh_sZasnYFA/h42/VJJJgTLiQyTNmNkKvNHUtC8pBKVaW5wh-acP_Z4BRJg">improve hearing technology</a></p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>In Europe, British<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiQtUciJERHuK5V2h9kfT0o9frbOyscxfe6sOge8a7TuD6qN0h97u8eqFtVprEDEBGuyhRErUOIQHGEMaDQtURBi9vljlPi3mYCDcptRwzE4D0JUWtgPTtekaw6lhF-M4LO2_w-bBWYRCanu_nJR3oQnv4MIeSuRbog-qtQDL4Xq1yg7c7B5St5eIVR8cxrC5HKq1CNLsibxrbE7kQ46JzMdl4eLQJI3wfMnI-Xdm_aL2bJ2IEBWnh52OzNYitokUu2zSUG3LKln1_1qyLa3vxno/3w4/EnTsLjnER4uSh_sZasnYFA/h43/KXbRa4NO1ORKza6SFfVjkwQBh0xbL-RQ3PJomVhD4hU"> wind power has overtaken gas</a>, and<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRoO4vtZ-04F6u_tIJM98uTqjOo2QwZGnuEzCp2SVeP-IK9qLgeJH9Qpn0PLEcSU5mzI9719V6CrmDKTKV6jUCBLcjHmH9_K_PCeg6v2pjHZsFxAw0NLdFJ0m8-_gNyPfaGhQdAMrAC-v9IoPnnFHo-3tzGUPBGLErP03AxHlPGOznENNZxBFaB2OaVhMlGfw3NNIkBOlcTHqYpbCe-oceE/3w4/EnTsLjnER4uSh_sZasnYFA/h44/M-0X6jbp0MFIKl511E-U7umz75SrDXWQFdViNtxZG6g"> e-bikes are taking over</a> in Germany</p></li>
<li><p>The Biden-Harris Administration is committing $50 million to <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTT3m8x5_1DMX2f_Xoo2_m1L7nFmu__IxIUn-9jDGERArDrYZchDgZgLhSEz9vBGunmI2VHfvV--rgvnpk9syONeqnYnDERGRpVV72RYeHA01SdEcoPlZWe82JSlEVpXAtvJyjfXUSKMWE62qGAbgLRo0UoyuUiY15zOgdzrhpsDhLInWCMtxuLHAnwf6rQFN_dGj9GIFFKoKHcLEZkfJ38qgzbwFlgCqogoPq8_BKn2mls3jL1wRlIHF3HLiGA46mzcL0fekkbYTQN89S4S2MI/3w4/EnTsLjnER4uSh_sZasnYFA/h45/PxDjfbDtOpD-91hShRl91uSrCq5PKNO_rr9yUsg9hh0">fund clean energy solutions</a> in rural America</p></li>
<li><p>We can<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTJLfiTeVbPCWlDxK96q64L0Ixtk2YBJaMAHpXQGadwPA2tFka8I2Z3VR8VY6eGtO-cwyzMDae0vzh-e78Qxs40ZxeQoFEGis_rfpAex9yWor9vUAUH6m5mLdSPzbufkPprgZr0mclJU-XJAWTbPpcod4vD1R9gHCZnIiFqU93S_wDBPq2_Kfo1zzpYRGtiQYkbVIT2D8X_LYvH8p9hXcpaELke3N-fub9IlsVLic0DA9I3fA7rPfFzGkqqQzr8WFdFNsRm81GQhPZ23Bm7LE5s/3w4/EnTsLjnER4uSh_sZasnYFA/h46/-dp_XyQkEz8kcT9tbgw3Z_MhDeRewF9phYswMZq07Oo"> halve the amount of land use needed </a>for renewables in the US</p></li>
<li><p>Exxon is<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiaBVvdZuS0MZ3fHi_95R6Ln4MpTdXLT-ZBYg-G_WKUALT2iHYfiDsAgD8kJ_LY_2261CyG4PWgrn3SzV88I78ahKEUkO779aMml6HvrDzN1WK-KRWZPR7-z8l_XfAJ84JtYN2TJ83eKgdB6cFuShcQy3VIVgCZy1UUPkJh7x67VMB2Sqifbv-dVvbIMKfNYeIl5L6c0W9NjMTD-gD-fcdD814tsHrNj5eqYJxSx8tU1jFKu_7yeiC-meLoJiEYxWHw/3w4/EnTsLjnER4uSh_sZasnYFA/h47/16K7gmlaOO81kyyoWYvlCUyH5QiKY7xxno_YvNm56LY"> in breach of its Environmental Permit</a> in Guyana, according to a High Court Judge</p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>Louisiana is publishing <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRiuuAkzRSM-MLjNUCJ8je8UqaX_MV23ZHZ5Rn9dIaqVOUtj3yquf6WtVU3v-5G0IfDJ5ZfhLw1lQYoN5vlZEPBRfV2fHS1S-DRTBCPnNp5mzkL4Y0hqpmlrUQym2bIeVbiuRXIiw-LyPUceGlpp3Fyja5qoeKabmTYYGxK-dWc6BuapryOU5fiqMuSaLcr6Uih5UTf6VQhR6WNZBrr3p_1YMBsIYWlkOwJuM3qLwcqrP-kLtd1Q4-0vL5m2ipLKht1bOBN9dCfyEomGmZLSpkM/3w4/EnTsLjnER4uSh_sZasnYFA/h48/PranU0oWVmy3L2PoRGcwEkWwzDOBOuoMRPiaCaWj6jg">report cards for its water systems </a>to improve transparency</p></li>
<li><p>Black farmers are <a href="https://link.mail.beehiiv.com/ss/c/NukW_9m6T9wghN1yKjQo6Eh-LvkqAOSf3eQg2T-QHUKNQhHM8n4yD2JbqCn26JVtCp_rONBbfKNUUnninnhMfX2Lxiu5TYQE9ttz3-uvXjG4LHKiVQS4Lm3HSkfBA1alrSJ8U6dp8j7WGwY_R7cWgVoAA3tNPDGIeiWlO7Q1rnuyFXjArK2KP7OZ7kFcR-kNDfIYajjpnyXxpVFjaix-ivA9F0xh5mgw9FCYlcNbiOT2WTMHN5XxD8t7HFsqmZq9smLZ8GdOu_7NzDTsPekxVw/3w4/EnTsLjnER4uSh_sZasnYFA/h49/Obbx4I-ZY1WAZSsg9S2-y4uA0wuLpns-D0tukhIeEyM">getting a $20 million boost</a></p></li>
<li><p>The Farm Bill needs to<a href="https://link.mail.beehiiv.com/ss/c/NukW_9m6T9wghN1yKjQo6Eh-LvkqAOSf3eQg2T-QHULfs9ByZoW9w0BRDL0Cms-x0ESUYmLZffwawQQUdvKr0NgZ8LIfGyi_KNrcDizkvrywBQzsQFJ45b_z_yHoriNOwS1Je4ZlA3sC1hsmn7VJ7Q5xEFlrpAbOW1E8G1v6Amg71mFTEQc0DnGwTdgOftsuewO-dWbnsHNiQa4kHb_npubnANCSsdRcxlyepA0LTwxcstIj0mrgZcUWLTcfI15M_-1m5aQcxgE0QszZ7HNQOA/3w4/EnTsLjnER4uSh_sZasnYFA/h50/BHDUYw0BbAEma6-hA81-RTLnb2wHhMaoYWkiJsgeAd8"> include funding</a> for Indigenous food producers</p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>Google Search is<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iibLJTOvGwSfhiHUw-UWFFFil2Ki6Og8UJ7fU0SWnKpHltFmBpandbgC_GQdX_sDwX6hS_Hjfm2SQqrkzROv9lrk8JCjTJsNubpyfQ_dV0wHC7WhcQZgWWD0qS2NSvQDxlIabjFGAJkXuEEp_ZCV-voiTQAqJPmX7A9nJYBRamkjGKIIiZOtzup373gkBBrPMNB4zZJSrRMH60OEVGr2UxmsWUEJEuUb8U9cPdZJz8HOfasCerLV4Zn9Y2BFwGw0vjg/3w4/EnTsLjnER4uSh_sZasnYFA/h51/vrMf18hOUc1zbZO5YmuzYFCSpyYJKJnWjtEaXk4IKbY"> facing some big AI-related</a> challenges</p></li>
<li><p>A lawsuit is <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTPTR676iUdBfCNLVMM3IlFZOGDiuLTuT7Erfvb-qj4ZOl5Ujk2sc0ndckv4Zw_7bJmerR_5QaIrFtMxNj6-rPcALBVFOWqYrndJ-_7rOuMdw2TzI8eTSmxTFRnpY6SfbXsinqZxZXQShHWEP31pqLYD8RHP6tKoCA2OCmr3OGn-JwnIylyb5GoqBY6RmiUDnEpsttlGohmKqOZoZxw2cpXag6Om2Ta52mTHQ3Dcf-WP/3w4/EnTsLjnER4uSh_sZasnYFA/h52/dMpNgJg8vOzkJU_zNkfzk9S6KhHx8zsCB6mXAIkDWxo">threatening the cybersecurity </a>of US critical infrastructure</p></li>
<li><p>An<a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At78NWfKFKeCbM2GokLf3aYAr12xiFHDu3Ht9FWNumY60bX7k3qQK7hZct4nPgT2EOSb2kuIzaLvtZBq93dFIv8NwrdF-CeqRW_HWki38YJsPuhGhAqbxI2i5qOKxyWsH_f7YapBed5qmt23NMhaQp7v0uKl24jOs1FaYZdBOg1ExgxL-F2LvQ7VXNem54lIAcUay0OWz5q0c0BbYgCNnCIwWkgqy-IV3ExYsnsHJaplsd6jimf_hnByff80YPFuZA9KRNnRXYiRP0jo7p9NvbHM/3w4/EnTsLjnER4uSh_sZasnYFA/h53/odOun5kfGn7ZjeP_nfecz3xWOXdRTXmoT7EiBp9Ueto"> interactive map</a> from The Markup explores what neighborhoods internet providers excluded from fast internet</p></li>
</ul>    <p><b>COVID</b></p>   <ul>
<li><p>Nearly a million New Yorkers<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3OPjs6QDYgPXr6ocd_NBxMthOdhVhFkbI2Xf-x5TAbhyOEaTyULhtSGyQ0LgPzFXu_JVHf3-NjhqWuuj53oLAD5jWxPsYV_cmh84j1DwyvhFVrkK43YawqK659E7sAioqc4h2IYM99nwakKeMhfFQ90p/3w4/EnTsLjnER4uSh_sZasnYFA/h54/aEcI-MrVFqOXj6UKJFHsoLJnJA74K-ls8IwWPzA9vOw"> lost at least 3 loved ones </a>to COVID</p></li>
<li><p><a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRoO4vtZ-04F6u_tIJM98uTqjOo2QwZGnuEzCp2SVeP-kO3tD107Uex13TUMAJ1QYgWWzD2O5PzEaS5Ll4d4Vd88rx-8FdLfmiMkjSAmxUewnH0V5ANXCNLNjfe-eI0ActKWfkD3oRPa0lVwKP192W6W_Me6aAfx9Ueysmt37J8DUUlcIPU7U2njn4JY83coUrwm-eRqr-Vu5BT0v_85mneSekJOLrTTbqdgQDRjCiDr808az9AYWtTSOOY2QzO3_kSPDYhWlpxHw8Ho8fbfyaze4a51zzf7qumvDpQTp5gt/3w4/EnTsLjnER4uSh_sZasnYFA/h55/aATwtHoKYla-Q8B0edRL1-TTGr0HNpP8MYEyMGQ9h-A">Food banks </a>are being hit hard as pandemic aid expires</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f9-8795-7d4e-b0d4-931b54e504f5.vtt" type="text/vtt" />
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    <item>
  <title>Fighting Food Waste With The iPhone of Trash Cans</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/fighting_food_waste_with_the_iphone_of_trash_cans</link>
  <description>How much food do you throw away every week? And do you have to? That&#39;s today&#39;s big question, and my guest is Matt Rogers. Matt is a former Apple iPod and iPhone engineer. The Co-Founder of Nest thermostats, Founder of incite.org, and former Chairman of...</description>
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  <pubDate>Mon, 08 May 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>3284</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>158</itunes:episode>
  <content:encoded><![CDATA[<p>How much food do you throw away every week? And do you have to?</p>    <p>That's today's big question, and my guest is <b>Matt Rogers</b>.</p>    <p>Matt is a former <b>Apple iPod and iPhone engineer</b>. The <b>Co-Founder of Nest thermostats</b>, Founder of incite.org, and former <b>Chairman of Carbon180</b>. He is now the <b>Co-Founder and CEO of Mill.</b></p>    <p>What's <b>Mill</b>? It's a membership to<b> a food-shrinking, de-stinking kitchen bin</b>, and it just may be <b>one of the most important levers you and I can take to fight food waste and climate change. </b></p>    <p>I'm a huge fan of Matt's multidisciplinary work to drive systems change across tech, non-profits, and politics.</p>    <p>Mill may be his most direct take on it yet. </p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780307351791">The Alchemy of Air</a> by Thomas Hager</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780865475878">Cradle to Cradle</a> by William McDonough and Michael Braungart</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Reserve your <a href="https://www.mill.com/">Mill bin</a></p></li>
<li><p>Follow Mill on <a href="https://www.instagram.com/mill/">Instagram</a> and <a href="https://twitter.com/Mill">Twitter</a></p></li>
<li><p>Follow Matt on <a href="https://twitter.com/mattlrogers?lang=en">Twitter</a></p></li>
<li><p>Read the <a href="https://www.nature.com/articles/s43016-023-00710-3">recent Nature article</a> on food waste and emissions</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
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    <item>
  <title>Essay: Never Tell Me The Odds</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_never_tell_me_the_odds</link>
  <description>This week: Solutions to our biggest problems shouldn’t be so perplexing. On the other hand, washing our hands wasn’t obvious for a couple hundred thousand years, and my kids STILL don&#39;t want to do it. Plus: Seasonal allergy news, a new Barbie, non-prof...</description>
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  <pubDate>Fri, 05 May 2023 21:00:00 +0000</pubDate>
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  <itunes:duration>1722</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Solutions to our biggest problems shouldn’t be so perplexing. On the other hand, washing our hands wasn’t obvious for a couple hundred thousand years, and my kids STILL don't want to do it.</p>    <p><b>Plus:</b> Seasonal allergy news, a new Barbie, non-profit grocery stores, climate hackers, the SEC, the WHO, Google’s huge new feature, and Khan Academy revolutionizes education — again</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p>⚡️ Floods or not, fire season’s (probably) right around the corner. Get up to the minute air quality reports with a <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiUMfh3H2iRsivrErO-BzhqgKJ1SJF5W0VmIbOQbkcY4nTYuhOhmhg4PkQOMfeSMqHj1XkOsY9G-PeaTofdofOntzyiXo9AQ8bckGOyRqUTIXUuRORZx-d5vBNP-d9tUyM88JFdKp7v4WnyaRpiGqAinY5t3PL9Ao4fcTYggECX1d/3vx/xtjSAV6_RdO32T8vW9u1YQ/h18/nSrwYZ4GceRa48Cw1Q2fYV15Ew1DY3Nvy8G-d9qfIhQ">Purple Air monitor</a> (and nifty map, too)</p></li>
<li><p>⚡️ Your community may need to replace toxic lead water service lines. Check out <b>Beyond Plastic’s</b> report on <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiYH9EEQ7xurMsqMqde9hymOR66WTEdOuyEXzqWDCW-ugQUtBALTDfWsQVGS_CkmwmXsQOcB6Ah1n1jRYwbH3L3upuCncTmuGda2Cq_6d69Pg40gt2jx8Fa1dANHx9ucrZ8HfxJhOkw95M_PsFP5-cKhh3LeDVJDW2ik1w07YF_oi/3vx/xtjSAV6_RdO32T8vW9u1YQ/h19/9HPMFp7rQYbI5ga78YrXej_9xV281OL9GYVe0VAo7Xo">the pros and cons of PVC pipes. </a></p></li>
<li><p>⚡️ Sure, the economy and market are completely unpredictable at this point, but there’s no better time to<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiewK0xQ_fCbtpbIw2cKG4U_4XaIdcHtR4lPQLQMSBFqRBZKkGgo8vSfVH9oWVvqACmufu3ylSb1zVeE2gUMe7Irz4Gwz_gBj7AOR3Q5W9yUdY3uVAumR4eXysr0SevAm5TYfJ5aTKLizZxV63UhkHKtUlM9DopOlfrnLGaoAZRpl/3vx/xtjSAV6_RdO32T8vW9u1YQ/h20/S6iVRxF3SFTKiAsa3HI5q_QW0-z6OgZ-E3EhPAtV0zk"> put your retirement fund to work fighting climate change</a>. Do it with <b>Carbon Collective</b>.</p></li>
<li><p>⚡️ Speaking of lead pipes — will microplastics and PFAS (“forever chemicals”) be our version? Check out <b>PFAS Central’s</b><a href="https://link.mail.beehiiv.com/ss/c/J8CiuacPnd73prQKEEO24AZpfb1CANGIGMBEz-5tBW0JAy4UprIaIbuUJOb-AtcNjYEPGJPtSLGIwjJ9YIcJt_GvH2MUpedJzTdz-HB94qCPSxoh46UEtPFbzOrqZq3_X91W0mkDaUSCQhDlrPq8tR1C4lNw-yVLqdqdIXBbfEORLQl6pkOKEIKy2jJ0JtOC_-VrXkafhhaqc2H3PX7UfQ/3vx/xtjSAV6_RdO32T8vW9u1YQ/h21/-iPNjWCJhoUSsoj-se3MUAn8xAAfqhacu29_0iF1YL8"> PFAS-free brands and consumer products</a>.</p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p><a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiXoqmQ7u28-t6eyMP0fr70a71_1lbaHNAdOU6BanKDNPfwBPV1RQN-5VlEHpHVxhMSkwCPYnoSH4xBV2DBJ_mqvbEClbu21ygMhMQLjXf1_FDUdmtpDd6aFzx57HCH1kvnIdTRVG9xwVS_MQnZgV-f81ovJhHBLPd3mTmGk28Gy1_txuyEmYI_R-Kv7RpCf0eTcx4J5mxhWEA240tqCx207LNHzTYwFkVtFFrbWg0dWuNkOPw7WgzppvH52hdqkcMg/3vx/xtjSAV6_RdO32T8vW9u1YQ/h42/3yJkAwCj8m0ydrJcQHHaNUDW3BZQc8Xsp_TrJbZimr4">Seasonal allergies</a> are coming for us all</p></li>
<li><p>In Cancer Alley, US chemical giants <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iib6VPQX2PD9YyEm6V9RmPkeFPhnUbynNvjlPAfZ5r9tW3m1p13cIu0hEG9Fm8IhldiCg6CZPH07Mi0l1KLwVSiXzxNekxZJVA77zt3gw0sPWERPuZ4Jydl3GV3JRPsgrsCvs4Gq3YvjA9SA9jED8ncQzQAujROe9szB6HL2u4gQesD0rq5YcVu1y5EKh_SGCLPkquYF0f-F8OKpakRiZ2mTZsh2Mih85zg4k5SyqNnJmhZ_WOSG4IBLqXerYSlYNgI8scUzc2WI5NHeIw-Mfbng/3vx/xtjSAV6_RdO32T8vW9u1YQ/h43/L65VZz2iiFwOZGjS72ER34Pz6JAEAIY8lsDwFxKRLhc">mounted a campaign against grassroots organizers</a>, so they can continue to kill people</p></li>
<li><p>Apparently forever chemicals in food packaging (like <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTIfomGoZhLxxW_Ku1QaPihT0PZUH_e0kM3bLKXLYG4Holb8vjt3xWLfQQkBMxhePMCS02wPrvL0N9y1tXI3KqN8ApGOP3UJChfnuWDR3mnZ4PpfbQ5tB71CTgtyKNQ2Em3d-83aItYE7rumepep5hkq5TcQ6V2S65CTUCIwD75SFMc2wtRWm5g3AopXD8euPQ/3vx/xtjSAV6_RdO32T8vW9u1YQ/h44/Za9aYlBWRkbdthlIB-ucaGTXyK2QqkardiHBPNuebGM">take-out containers</a>) can migrate into food</p></li>
<li><p>North Carolina passed a<a href="https://link.mail.beehiiv.com/ss/c/M1i_w__b0gVj8np19cN4uGm45n3EApyifW4gA5DrI92vzaYzw8IIf-ajSQ-RNrIuIAV0zPLhwHnBCA6mpiIDC86N5mfXFoRIqg9ppmMmu1kN3Mf25eXBUVvk0YmUXaf2dP92f4du3KkE3GrSA5liDaXCwx3gubVWWOiqKWRs2-GC8dnGU5X2ZntgrDerzDQf5JuNjqmqaE44xDuBEQrf8Q/3vx/xtjSAV6_RdO32T8vW9u1YQ/h45/zaVfhsjgJPA7m_-0JTtVFWvxgi1Bx7ISWq-sQ8VPBxo"> 12 week abortion ban</a>, fuck those guys</p></li>
<li><p>Barbie <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZ_b4xuk8yYppS9eKXohK9n4Z2p5-6ROMkhKvySObGgxKgdVtMRUTt0FxvINSpQtfHowyzikZGMN4qWiYf_GG5eSA8QkZ2ecSd5KdZwi5qyp6MKy2JFJzg2clzCEHWBwlu_98k8fx0ldX0O2E9o7qM4aJtIKX1zwV0b9gHR1nDWXAfI7FWDgTBAui5p4c2w9Z_b_JMNtk4TX1VY_uomgllQMmi67-ccjXMxbC7IcEFdaSDXtah8uK7mj2VGx3-WOqw/3vx/xtjSAV6_RdO32T8vW9u1YQ/h46/v9R5V10d7tzeDwgZ-HcWU-UXW12Fnu0M62VZtwINABc">launched</a> the first doll with Down’s syndrome</p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>None of the world’s top industries would be profitable if they paid for<a href="https://link.mail.beehiiv.com/ss/c/0Cf1srzExyTE9bt2YpTLVl_Je3oG7II60uanPSxMTwSl4roLdhPIp55cQFVCDMFm7ItGWCrEPrsw-BabERwrlKilm98s1GplRF_1LVinGQAESftOLsqQSb5KAvI92NBa4K_5ZaBNMMD4ZCbIrYF3XH4oESqFpZCWoaKHTprr9Aq1N37LM-y4KR2dCzpIuN3_92Yje6lKzNtyEyENv7LaayjfL1g_kTuiSfgY2d7w3Jo8zqQICMfmv3DRvk81MTsbpvo23zRHQNqLGSotdWpV7X979J68eW78LJ-yT4JgDpWBOWHc3V9QshqeVsXlQiXTjrezmqXf2Xelhus9pp_0bg/3vx/xtjSAV6_RdO32T8vW9u1YQ/h47/XF9-w-6R8Js3N1DG8_Vokf1pBMBu8hOtOub7GntcUqo"> the natural capital </a>they use</p></li>
<li><p>Recycling,<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTPTR676iUdBfCNLVMM3IlFICaOyJHq3Vl4iDTNdyzAmzExdjb9XG0VTrEStZe-OGGQFXjyWcFD1PMiIWn1P4NC4qebb2w9mdDcazy2vBUbKQdB50nhw0gW8Bkazqrd14r5OW7qkktB2ReUXOAXWy_cQrA1ZWuEZveZhTvnQfRU7nJ8tVyaK2YHqfCcMWMfT9_B8oqpQUGY-xjn3pixAu0KXMKujelkOg6LfAWE33hnL/3vx/xtjSAV6_RdO32T8vW9u1YQ/h48/0vCdos2o1G8y97ZMOuWq0tP0bM4yH4Ds5cRrXu79fk0"> which doesn’t really work</a>, also spews microplastics</p></li>
<li><p>Environmentalists <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiS4gaxxfotK89ECpn_JWUbxrn3xV3rvGC5rxxUwOimp-rm8eF4CfTnsYazZuFSGeA_b7iVDVwhrmk01ASAPSYtclv-xUFQ5TVPCQ-HNd6-Wj-4Knz9aN0bVajdu0aGeCQ-E_MupVzbzDH4xn2cHITIf2Lu697tFpK1Bs7cO8VPeWQkc8jLDqAr_mbL9kc2oTYOessY_cVnAmnMMo21PMKgadOlnv1bQS4iGXOLM7HQ2HHJdKXeY1iHS28iTodKz8XvWtXMwCcEl55WbjdWH0u4XtelwNqx4Xbog2r3itVQK-/3vx/xtjSAV6_RdO32T8vW9u1YQ/h49/2O8I0U2tsUJ2X3FaXy6F7twJd1wbwayQ-PYaekX9rsQ">sue California</a> over their stupidly reduced solar incentives</p></li>
<li><p>The SEC is taking forever to regulate climate disclosures, so the EU has gone one farther and <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iicVqHFGiraAH00XfXbH_z5urSOg87G6IaW4-I47Aftyc8ZbDauSYW-nc-h81PJiErJyMdfDdqonp9Jaj7Oy8_54ExoOJqiTT5fkkQwIwg_qOABIrvuqHO67QcvoprYMV6b03ivq45FjZD8Bs9E-jklIJRD6EExV2TIcV9i4BAtinLqs7qfqmxivo9H_6GVDjp0SBgrus73R4vdAube7mvdpXHj1EUq7eiqiAOC7CUhZLHYikqzBufPug18DlH5fnx75lu0XlH7IM8OlCqDsYE9ws5pFA53RHNiKoghKs-57H51g2yMvnTCyOcdC6Tt_eWw/3vx/xtjSAV6_RdO32T8vW9u1YQ/h50/hKwclXCOdSmTWhtEQ8jlT4GRUxJ7euNcfOT_BChMLkY">oh boy</a></p></li>
<li><p>Florida and Louisiana are <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiUWbi3DnhIwTfivVRkgOxZHdJlpioywjwN_j8cmkVxTKIUUELE2oLpfclPMxMhrfW9Vtl57yooXDezK3AVm0P93rJv_au8z1IG5LGni6FqHi86NKDqM40EFgnMKYs42NaO-7bdOWaRRC7D1uBWQcGyog3yuWgJKGYi-kLHj7Kqov8UZ0iAw3KAW4aJD3KqOX_FjM6_SdFNhgr5TKsz6D33ZH_nl19i5KyuHGS6pXvn-l/3vx/xtjSAV6_RdO32T8vW9u1YQ/h51/Qge22_XgFgWSDv3TizZUIES8nUyEi4JfwRH6N9lKGTc">borrowing millions</a> to pay insurance claims (go deeper in <a href="https://link.mail.beehiiv.com/ss/c/J8CiuacPnd73prQKEEO24HGF14E0bnH1Amg4F_WhS3lRdZGuOFhVVNbX5mn7FALoAhMTrc4eDlQdmb_tdm2UL8VoVkw82sT0N9xv4XysVLQq664igdfhiDYXOtamAek1KG6vx1Ad_7K3Mk3XUZxebQ7mAVLE01ZreyWkNG7z4Q2yMWVHdc9sLkDoMbHydJfKkafeeEDPTfO0dSCAXtMub11VejUGFNTjyV0SpX8xktM/3vx/xtjSAV6_RdO32T8vW9u1YQ/h52/cHcg3hWtOOYY5b6h8K7eK5Gwa9IAAF0CxbcTbHUmhWE">my must-listen convo </a>with Washington Post reporter Brianna Sacks)</p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>In which the FDA chief dips his toe <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiY-RDYYY3B77ux0jjfKsl8vyCkQAP-f_Jj7r7nTtZ39hJNNTjAiGjM1w6qqwvMHGURrsnTFhpwy-76K9xwcscjU/3vx/xtjSAV6_RdO32T8vW9u1YQ/h53/Oz4xw8GqDODQVsSjle53Wlu4fHVxnJ-PAiZfD2ZPyfw">very gently</a> into the idea of food as medicine</p></li>
<li><p><a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiWI5ZZO7AmilpgPBqj0CmdGggIcMFpteiRt8GnWWqYBqCJ44GakXERRlSn0p2LwXMA95IiVzKPZWbYVlP5yL_EdfcD7sa9wldr_azc_EfcCVMIj6ZRl0FGSm6gt7HAmkAv4r0Wdrr0NmSk5SlV2WrBlY1lVzVuffZiXsm4jqGEaHuzfj0MXCGaFUrPVqc-vKLtEE4y-lIS8PEXSWzIaAseulOicZSnnQ1eRbQfqgDFpT/3vx/xtjSAV6_RdO32T8vW9u1YQ/h54/gpTNVPmzgu3MlvZRQF5F9mFHOoy-JUcBcYWwVmWtKp0">Non-profit grocery stores</a> are trying to rehab America’s food deserts</p></li>
<li><p>Inside Big Beef’s (<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iib6VPQX2PD9YyEm6V9RmPkeFPhnUbynNvjlPAfZ5r9tWC8iIly5zM11H6OGVRIQqtoJEhz8KxPn84GD-c_b6QYWgtiRdcvAAhcTCq5sTYLWbL26czctSr1bMPSpA5fFV-SyCRdqvBMCdCyRO0pKuimoznTSXynMf41XKNL8E-xOj6iSXWgJkivJbUHUstQ4moL_2wS_z_CAnfbRi7KPfHXR6YoHIpP4NaGr2YsdU2AyEr2xeeAXjikk9HVbrXgYK-A/3vx/xtjSAV6_RdO32T8vW9u1YQ/h55/g0f3fKOwS_p732KivJ0IZDHMGPNLA28m-Sbm2fcvy8A">incredibly effective</a>) climate messaging machine</p></li>
<li><p>Meet the<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3OPMz1mLOEJ4MDWIhnSv4CCfGjjAigJHEeneAAjzAZyl9XPW2x4WDqtq1EvnpqUJOppaLhMpXjsK8J2VCsZxSCzsvd-v7jex9xX1I1dWTNF4v_1l5EFzem7JxgkDbRwhLfvpQABb-GmXvx7iAJz7EFHx5RBHfM1m6TifhzlxshbJ_bgs47jeDCaFSUoPnAGG6KX-jGW68OQLNTCG8_V9XmPP/3vx/xtjSAV6_RdO32T8vW9u1YQ/h56/WFKd63kq9t9cjTThEuTTMLlbXDNd6aAJHzXsDIeS43w"> climate hackers </a>of frontline Malawi</p></li>
<li><p>Pollution from farms <a href="https://link.mail.beehiiv.com/ss/c/NukW_9m6T9wghN1yKjQo6Eh-LvkqAOSf3eQg2T-QHUKYWlPMswiGpt8_e2BoMV8znzkMDpFNIiwyoT__IR81DoLVNXw1PhYdYSMJyibTLjchisqY87MY6REN-J0Vc4pGBsc4az3LqjaPySDjop69yP-JcS8Xb-YaTVHIVCLBmN0pmEhChwZrA-VG_V9ZBEZEkjEQikV2tkmGahZmSx7xu5arkvgIWjwZ7Ey6-bFDqMqdc8wvxXIXkf9qIuKbBdOOeGJ4IQ8RzjlDqd9BIRKDS5pVd5KmPHt552xnyu9fy4Q/3vx/xtjSAV6_RdO32T8vW9u1YQ/h57/Lxe-gOXG8WMQb_Vhy9HhA0XKi3L70_hGHvhu95l5rg0">violates civil rights</a>, maybe?</p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p><b>WATCH: </b>Sal Khan <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiUIMU7Ki5noVwnyTpTywv9b7Jw50K0mh3lFrimpGZl-LU8a49qZpT-h3_6M7h6Tm-QfeQ5j7u71bbvA8lmHBgBDwQojj4GBxOr1NVNss4AoDFLdTa9QQRsLX3V1f7ANOX-eiG_TEPZ3I_0XLQ7fY4h2SzmzKB9Md-EmBYHImRXlvNbUBUHdIBwM3NU0m4QnAvkNrPJvBgZzTOVTmASWE27EC4xI2l58wtndsGLXaUPux/3vx/xtjSAV6_RdO32T8vW9u1YQ/h58/TF6nfDM2q36QYvtqGL1aRvkQJq4Wpxki2YRa6m_-4as">unveils</a> Khan Academy’s new educational chatbot, Khanmigo</p></li>
<li><p>Google began rolling out <b>passkeys </b>— this is a great day for data security (check out <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTPTR676iUdBfCNLVMM3IlHRkDbXQiMwZIe-fs4KOz-_CrEcPmnzIBo6A9rJIKl76DJs6ZPnd4w2Alwuos4YmMofnGzL2dfKxBeRq90h7mi9efDHuceBijoGTTry2NntrwbkQcpdUewt8vYCKDsuPb_zROemkq3BX1LP3lZ80FyTkK_mroAK1K8Plr1WMZxxXHgXRKYRttq49WQzf-FEGEY/3vx/xtjSAV6_RdO32T8vW9u1YQ/h59/4f6y37Q5q6aZRR8SducaWr0g2wm7QAoQTP1qN7h2qdg">how to enable it now</a>)</p></li>
<li><p>The FTC wants to stop Meta/Facebook from releasing<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiYVretd2aDUFmmHGhn0-AAkhQFopkMHL-d_DcnXC_TcBCCE6mOLhA1554d60eidFiNsN9G5IrTsu4JFYng5aXRZ7uvJp6iV-7yUWu9v1OBKni3pZt19cewntylOn9H1uNmMytmnd45hpR04q6ZJXyD2Mds985AsVs63advq7XR80gacZOvaQ8xUQOzj1sw10RSFbRz_y2z_cp4qSdGVivHJYdbGA_zG5cmlbw9N72qczxXffZk1kgQ9E0UvLNeWmHLbEFhkH72l7qdDni2M69wc/3vx/xtjSAV6_RdO32T8vW9u1YQ/h60/LwsCfvdWg1IzizJ1OoZ5mbVKELaxxKV-WHOFNHTvL_U"> any new products</a> until they stop trouncing kids’ privacy</p></li>
<li><p>Washington State passed a <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iicGiskvcxYJiPlSAa5juFBGiaQiWjS6Y_92wVNFqjeAi7UnXJt8rVpg_5pUoTkM9p48V9GwvHPREqz48WvwvrGr0I93_WSxMmLxlYC_Ih9m_1RPjj4K9Tpvb0R9Epp5PwqyynP2zMdBiMb9lgXZchHpGCgnucXVbR-aSasIsmZ1Wd1K7RNnVMfDC5buHU_NsYHiNz5vy51GrbIWSxUxqAwgRJ1dGpNz6buvK3mXu7mrYCV88qcHjorKGDkOjhT6Arw/3vx/xtjSAV6_RdO32T8vW9u1YQ/h61/CBhYYF7qP_aqf1obQdZH9-bjz3ZIf-cDUJokO_C4HEs">sweeping</a> health data law</p></li>
</ul>    <p><b>COVID</b></p>   <ul>
<li><p>Per the WHO, with commentary <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3OMeXwCBkU5sSj6TSWMDTrsC7DHKWQeDRdaqfX-ilk0zh38EM6Mb7gwE-AlosfU7QgCSd9jB_bmojglCb-8MYYexkP9rcoK4k_cy6FoFtCdh9mCPVdhKsNbHDtjNBT157jiGvq5sVnJTtyzIS6t_iKBfqQoTG-tor7IqySh2o_hdCRJVM4LDuWUtQPGcbOmuZcDVQlYAMuagdHEUZtNdfoIs/3vx/xtjSAV6_RdO32T8vW9u1YQ/h62/ukyBLCW6YaqTMQT_n5Zi_Fy_gnc21KJmHx3coeDsyhI">from David Wallace-Wells</a>: Apparently the Pandemic Emergency is Over (it was America’s <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3ON7p5Yw994pJV-V_mCeAAD_ct_a_0XaDq2SKYXeviKdV7iTOuHu4vCB8U9FjZ_lniK4X_a1AQ-0BlpRXK5VWvD-RQTc4gwxj1S97FQt9foX1BR5nSQQ-FLpDvtPWeZdkA6gg-oluVEYsaoei3khbx7EBvjeoIPAp9D0FLyU5-ED2Rs265e76lr_hS_LSlenxiQ/3vx/xtjSAV6_RdO32T8vW9u1YQ/h63/US4Jc7dYzkS37iMDoUk86arPGoNsL1eVb1rvrK4KFWg">4th leading cause of death</a> in 2022)</p></li>
<li><p>There’s<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTPTR676iUdBfCNLVMM3IlG8syW-SCCo4CWGtbsK5Xove52uyrmd4eXuvt-x-8q77JTtHlGttnspQLWquVp0uRQ-SwX9NFgxbNaL9JhnKDuktISemuKsN9yP5jblrMR48N_2EKTpSNVzqJlzu4yiiwL7zPUCsTak3_SMpbmOZCw3aOo1zcWeP_rfCZTBbON5RuDtN9V6Re0dJklCL6edtvY/3vx/xtjSAV6_RdO32T8vW9u1YQ/h64/ga5JJdqsq8lX8VT69vJmRSTzGQn76LlX7ZoL5j7iG50"> a new culprit</a> behind Long COVID: monocytes</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
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</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f9-d5e0-70de-91a8-f0214daec05d.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4a238a35-40c4-4c50-8aeb-f66bbcc5fac0/podcast_import_artwork_20260329-2-k1dufl.jpg?t=1774790754" />
</item>

    <item>
  <title>Check Your Insurance Policy</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/check_your_insurance_policy</link>
  <description>You&#39;ve got insurance, right? Are you sure? That&#39;s today&#39;s big question, and my guest is Washington Post reporter Brianna Sacks. Brianna&#39;s an extreme weather and disaster reporter for the Post where she explores how climate change is transforming the Un...</description>
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  <pubDate>Mon, 01 May 2023 16:00:00 +0000</pubDate>
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  <itunes:duration>4007</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>157</itunes:episode>
  <content:encoded><![CDATA[<p>You've got insurance, right? Are you sure?</p>    <p>That's today's big question, and my guest is<b> Washington Post</b> reporter <b>Brianna Sacks</b>.</p>    <p>Brianna's an extreme weather and disaster reporter for the Post where she <b>explores how climate change is transforming the United States </b>through violent storms, intense heat, widespread wildfires, and other forms of extreme weather.</p>    <p>Brianna deploys to disaster zones, which are sometimes very close to home, and does enterprise reporting on the preparations for responses to and the aftermaths of catastrophic events.</p>    <p>We're having this conversation today because last month Brianna revealed <b>how insurers have slashed Hurricane Ian payouts far below damage estimates, often up to 80%.</b></p>    <p>I cannot emphasize enough that the future includes an insurance landscape that is among the most important in our very brittle economy and society.</p>    <p>It underpins everything we rely on, so <b>understanding not only your own insurance but how well your mortgage holder and the system at large are prepared for what's here and what's coming, is essential.</b></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780307389831">What I Talk about When I Talk about Running: A Memoir</a> by Haruki Murakami</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781982159375">On Writing: A Memoir of the Craft</a> by Stephen King</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781938340840">Training for the Uphill Athlete</a> by Steve House, Scott Johnston, and Kilian Jornet</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781982178253">The Great Displacement </a>by Jake Bittle</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Brianna on <a href="https://twitter.com/bri_sacks?lang=en">Twitter</a> and <a href="https://www.instagram.com/brisacksy/?hl=en">Instagram</a></p></li>
<li><p>Read Brianna's<a href="https://www.washingtonpost.com/climate-environment/2023/03/11/florida-insurance-claims-hurricane-ian/"> piece </a>on Hurricane Ian insurance cuts</p></li>
<li><p>Read more of her <a href="https://www.washingtonpost.com/people/brianna-sacks/">reporting </a>at The Washington Post</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39fe-444d-7b0a-a518-97ae55a785b2.vtt" type="text/vtt" />
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    <item>
  <title>Essay: What Would You Say You Do Here</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_what_would_you_say_you_do_here</link>
  <description>This week: Is what you’re working on important? Plus: The cleanest produce, a mosquito factory, lots of rooftop solar, autonomous GPT, maybe, and the latest with the Colorado River Here&#39;s What You Can Do: ⚡️ Climate change and mental health are inextri...</description>
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  <pubDate>Wed, 26 Apr 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>1095</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Is what you’re working on important?</p>    <p><b>Plus: </b>The cleanest produce, a mosquito factory, lots of rooftop solar, autonomous GPT, maybe, and the latest with the Colorado River</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p>⚡️ Climate change and mental health are inextricably linked. Get some help with the <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iifC1wTxwORY6q2QSWjmvf7MzJkfWzCwibpHyvoNQyaAWBPDKsLhxm75GUiWuCClYGupCGJT4KNjCn5fkMXsYymWAYYXOjzVjUVtnmMkdRnVZZLxRBJH_EF-iBrv05-oqJyiws9oEHPyeWmA1-p8TSJxOypzUPui_78x7dtthoEbS2cd_UFiGJOqdNUVGDCZnfw/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h16/XR-gdpdsS54D-yBrYQ7hiXSwQDxmK8bnmcY-E0RYVG0">Climate Mental Health Network</a>.</p></li>
<li><p>⚡️ Live in or own a multi-family building? Check out how <a href="https://link.mail.beehiiv.com/ss/c/FFlQiBe9XTLQxJSOy6Aupo44RajuDEVVcjJsVGNWIODC2nS8WtObMC-TuWnOH2PduLDtutdlLVz91CFFH3c6GQwS6Ii2OJdju4CBEHBjy2oVOJCW0A41R6Fva0kJClD7vhPS849yoPTsZQS3KEb1Zlf6s-C-gDg7r7OQD0f8EzPD9k57DNBU-6X6qwDV6SJ4/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h17/VJTt2JHcoQ47qt8DlLa4Gwa0TgX_-Mm90_J-j0TYJmo">BlocPower </a>can help electrify it.</p></li>
<li><p>⚡️ If you’re like “I wonder if my town or state has e-bike rebates”, here’s a Google Sheet with <a href="https://link.mail.beehiiv.com/ss/c/M5KOcerzxQUFSv1WLdGwlLXrjPBjSZkli55wtho-1P8dfHyUXw9ysK3zuueLejCkIQwQtEBlUBynfeSjJub46cqtg_fFekbqq_2s3YiJdVuCnNjqgDzJCX-Kq3D6B0FAoZXtAGOaNp0O12YYrVxYGdL7G4JYAKDccOon-9nRb_O6bxMX1BoFOe5LO68RTVNBLUzCFFn5Wz6Gq-8mEcFQOdCf64ZkD4xVP--RfXEJOa7n5cpsvMinvQXTc8dfCybS3t7R2E7zImmhc4kKqoSqQiDMPVyWTTGCusD8i72SPKI/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h18/bS9k6BLUIEmbdGdwkPKn8kY_P119eBX0NwSFO4moR4k">every known rebate</a> in the country</p></li>
<li><p>⚡️ Start a student alliance for <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iicPRNQdp4GFYIPtoJ2AhAReDdDKZGxYNWm7zwCtbKiiqF7gkGGJDqoTtDDok1f196lN0VkgOdRnt8F3zC2O0KeDarLSiVA-1EPn-_g8j8NYKKcRNPSJt0lbD5hGGpAJpnRiJWGWm5lZlYylZk-a8S1Ud-oTlOPhaZ0j95-MZjcYp/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h19/EGx3ro01XVi8NDU5xVjvcxZAMt1oqaM4n1e5HNgfPBM">tech ethics</a> at your university with the Techshift Alliance.</p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>The countries with the highest rates of malaria deaths have <a href="https://link.mail.beehiiv.com/ss/c/LIwld6YEy4AOrp4963HCMoNsNG2M5YE_0eo_fKFBlFTf6s-yUUVofszZ5s-fhDCAyAkTX1EHO4n24Q7vYpCq4BTwsw_Gx2FkcWANjz7j0JkcwWa-nsU751EATWUBR_bXZFNrkpZ1ucleFKvEHRQCbWrpSKV9IpvlqJ7ipFqDBLQt7mic0TCdmVRlaKbKxLgSqPgpQQ5LxCv8VkWASgK3SDhAIQaQltpDY79lzD17FoHOw-fz50dmGXZhVUYtZKp9/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h28/cNJHcqf7OVcpldOyYAoAjdB09zrcN1iOCBlfci-b6Qc">approved</a> Oxford’s new vaccine</p></li>
<li><p>Brazil built a <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiSejKHwW6oOq56dRiw5W1JRqtlLGtTKpcHVWmP-aHJIyYvoSuiTqUs3CUszRceHoUyt8-2FS7SV5aqKbqEj0_C6YZFHk7uo-k5lAg71X1r05DhWV2Cg4lQ5ov41HTj_-nNvcfWoeVKnv9ELLLHJ82FrCi_a5TZIagkFvX7QGiLDUd1vNeL_k24i-IZB-lxeV6MEdMxFCgtr-F8nGSsPO7kI/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h29/NDKX05HhrRysxRyNUadmAxQADcA33b7QKW7gb7IQFKQ">massive mosquito factory</a> — it’s not what you think</p></li>
<li><p>Our friends at Biobot Analytics have expanded their wastewater monitoring into <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiWI5ZZO7AmilpgPBqj0CmdHSjC_vVJEHHnO_xpjyBbjJ4ntEXKXS8CKf3pIErQYER5W9644WRm7rAqY2UeOViVb-bGhdW6utd2xB5cOjf7XKnwI1IjHL6DoURUk0NVWSjlRIsezmr9rz5KY_1RaNr3Yg_iryNCF7HLLD9JQDvx_Z-Ny92RLW3q7s-wpm1JAAIUIp8CZUV9VdDt3IHexVPywozxQ072qE9foOLFek20Cv/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h30/yZ-HQ3XAQfnwpz4YW36xpdHE1bBft3nByIKdL_ymuAA">norovirus </a>outbreaks</p></li>
<li><p>Are we close to a <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiSHhy9yOB2iJghdNgoRSikrkj-OEHwe_0_K-RVeH70A7EMac7dzzl88Y8EqxFfcJYKZ0oMlrhjndIBefGBT8DtniKNUZg8BHQl1xgIpJ22pZL6zcr3pPvK-4V43t7aIb4tazjNzodbAogdN0Irx2muk9sSKrtqrXhXlnyWHgLskAMTUE4QzHilSiIsMs9qOZu7yDkw8Torx4dUuUL7BUHX_KwK_Y10Fl54RVMhPHSHD_/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h31/XiaD5iysIf6Xs0Hh6jVPV9R-49CEVSmdNJcuQeDeY-Y">combo</a> flu and COVID vaccine?</p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>Why SUV’s got so big, and <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iibuLLph1fgAZr6FA5VeVQb8a4JC3GIehYlMsyLGeKcLlcWQU8BCx0L2CTWfoUAFm1376L40lgi-u-DxAjJLJXq-MTqUzd8rpADyd66rC4wQCWR91OT7xamyF8MVdCsEvY0r1p6oJkBOMTzR_JKlFgsidn0DepslUFZdW97N8gqyghAAg7yOiRDuybvbq84nsIJ-gRw9lRByTjs85rlJ2A-7_0vI3LIUQPF0am5zKIdD-/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h32/wZd6MI1Jf-YKM8YnYeE7kTrM5-CDJE0MJQQDVIvnPvU">so popular</a></p></li>
<li><p>Germany shut down their remaining operational nuclear plants for really no reason, but <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZYHCp2JnqTnBa_eu75WJAueEwlkHlZ_KBrchOWYZC6P1CyyZhpNxdLTxyW5qj98aR2BLYITK7A6JiNjwFad46lan-S9iyk0nh4Ca9nn9TX47KZH0i5A5UgoG1ygJ8ryIOgcOzNj9VrjvvEnwwyUsHx-AO3kWsj-5smkqG2dFI_UhaGrmyJUQOqcJCRoBhkKl9SdmS5w5mIrlqwLibWU-cAekU-8BEXIfj48Px9xyRpx/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h33/m6_3LX1Ps4FDuJ9o_MWcCCrGJFbmUbKv92VNVJqFdls">banned</a> new gas and oil heating?</p></li>
<li><p>Elon’s Twitter could <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiXoqmQ7u28-t6eyMP0fr70aOn2n1RuHCJgthi6kn1BqUUIN7bJOugBFhVKqNgDB7Ltpu8T1CIR_qU7W84J3xHshaT0vTrP18UqzbPQppbLIXljcxXCQ6Up7wCfCgoyKmLEX2rs94VMwYhaJ8Qtt6HaTVrP0IgpEOrtw2IinW5XWp-wluyao-lbWb3sVDhPbQD2gubx7I1oZ4sUh6RgmZatVVBD3IxCjqxB8MjxH93g27jNdcLxKiE1uAyWUmE9NWthkMpm-ozeaEq8kLE4v4TQd_K0eAirVWJ8oJlFnCG3br/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h34/2A8WIm6c26zastYHrfZ6wJfyHqg2EDsveNlzryFT51M">break</a> disaster response</p></li>
<li><p>Jigar’s Energy Department committed <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iicraxMiPLIc1fWkApkOZvP6D-OZTeyj9tkrRKgVWa91HXbJR8YnBNf5dVpy96wOSobpiRF7ZgH7FXxe_HE_rBjKXrYjg8XYgjtwy5pr2C9f5jmfMw-pj2vYtByaipoyVUX2HHCBGgwJ7CUh3Q6PaeMpI9mV0wHtIP1X8HuvUh-njGcylbJ7W3oddglsJu0wW0V57ZVw0Tu70V8s2WZXzIBpokSJxKkL6J8yKjjYQOPcYrrAAHLecDyl8GfONrLfAxO1utvUzx0VFzNmDFV--1bY/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h35/SDKkTa6bixjhGzFGFtqXPPicGC9xuwCEFuBfR3lhDuE">$3 billion</a> to rooftop solar access for those with lower credit scores</p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>These are EWG’s <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZgz0aSf05phETJYQc4wCGfHwSfwC0IiSgmICeZJx0S8jAxXGygYo5myCubEJ4f2vT8LDqhR65A-Bsskyi98UdGeQuHKXLPcK4wqbJagSq6jbihwtfG9bStYKQTJ3q1_riA01wU_zBe5oS2scTJMpCsamxAaBSoEQOnuGwSZmL0zG3DropuJKMrxYDVgWELkBA/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h36/ugiYXMYPLzo-GEYUPz4NyNqKGwRXRHBaH0PGQQlOIVQ">“Dirty Dozen”</a> in produce</p></li>
<li><p>Radical <a href="https://link.mail.beehiiv.com/ss/c/NukW_9m6T9wghN1yKjQo6Eh-LvkqAOSf3eQg2T-QHUKh1cnolMGKMf0ShZ1WOlHABG6Bn4GnBUfg_KS9R01d5NWFuIOo-VVEuIGXk7Bz3M-gZTICcqgI0cHdpnK0s_332xTakAcqE_SLsYHRVTEe-M1yJ7Cr0RAjdq3zBciFesqGz3bJrtD5RN7uhGzoIzivTJRy0D92jsT3-hKkyvKwy5VJCZF1GbrXDb0JJ9lJpiW2L3WOpF0oyNrxT14oHXzgdQzmmfFIxMjWWS1sin2_5_Z0AW1ZZvim08aZ0lfLic-HmoaQ-71kUCRM3YaWK7zA/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h37/6qIGle_-gYxQHFcSvmzVYQXF25LjYIzbncHIMpo7bEQ">“seed breeding”</a> could bring about more climate friendly crops</p></li>
<li><p>The Colorado River crisis didn’t have to be this way, but <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiVw6bXFDWXf-ZWu1O4IHWe4t_uCTvA0cTuD56KE7KMEsgePQ4cd_vA2zt2vqRxo9Vvef40WDBtAa3PLspFDk0-vVYZZRpFVWLIm3-OZIFaFkfJmm0lx2kG76w7YgIbq8Tktf9n4xT8XXThW_KMtHGCDj9Pem5koB0mQds7eqwtQriq-IdeOzjRvBrsZJBJzDHyOe_sZz-NSp7vz97VW5qgh5TDjaEqvMhY5_zG9FD1hU6CHgHNbiWBZnFrzmrV8Aag/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h38/NvNmcJ_aIcZGYRDq1lEdJwU8iNbGdzK277vhGji3-ng">big meat</a> made it this way</p></li>
<li><p>The massive batteries <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTPTR676iUdBfCNLVMM3IlE49WdHG-mDSrqPgwR7x9FsI15NMPkdHRCgNo9Gf3CbXOgHV4kSoDY42B59JTHX8auZ_C5wcrOkVxvYS0WqGf_UUOu3GRu5IzUyHY5auPrT4q98IwhmUrnahz2RzZaV7KXgfNgyXGrdEK_ARBUV9qdPOvCVKPd4k4aAbcgFGWlg9lCgy9rocEf0oCZ1D1mjdFnO6r8Cw_lmXsUo5FzFRVqj/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h39/k96CvpZoUCDv2XdsgqXQ6Lwm0Y20PxLJLVWH_qHN1Wk">sloshing around</a> beneath our feet</p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>OpenAI’s <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiVKxLku40G1sjz-oyG9rsaBGe6f4iZjepSE1cHwsOlmUC_aStG28fFbPMR9I4oDu4LCoz4tW4sbpcPKKYPaysfigcznSTwfYgLOot9dSoO9ihtxDLWucj1OK7cEvY8IpfXqMllt_6ojVZHixWuS9zMKIJOvgmL6QBM0-zvkW2_r0ksbPlQ0od2hp1sJ2EadRBDVssOh7xpa7E-hV5IY5lxHSzMfW8PsRmGDVtLVGq37wb5AD0IqfcNQRhemhm-lAPyufsbDEotepp8ZbFpiiwSs/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h40/kejzCQX5HxoPgrtY3ZT2LxQTmJxqpmVwb-QByOU-kbM">hunger</a> for data might come back to bite them</p></li>
<li><p>State tech laws are <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iibffcYuHZOTfJQUnQ1GN07PVGBs4VAfWK-PWoRFHCeZHCH95kKcCpDz9Qfwh81QBKv_CUiPAm_L_LcNQ8HOOeNWObGjg4TYkDvSuTK-Z_qAmE8M0i9dTscoTRlObit0nIa90kGrch2gqP-06Optn2tMhdvjFpX2fTYlfB-sRyWpkxXDZLCABiq4tDeKcWR_fA5LWguMwGhQfiSD3cfmHOy0/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h41/hFwgVW6j-x3V_eIZskXpLEp-fHBpn0fWkZaOlKm-kZU">starting to look like</a> state marijuana laws</p></li>
<li><p>How Mexico became the biggest user of <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3OM7ptYlVw7hdfYn2ztZ9YuzO58wnv_JE1M41cH6n3sRR3WAc5-aE0kCGHoW8PFaJhJFUmcO2dGXhvNVp196Ov_KFxzw9Z2VCBQUTCNFQsyOK_2um-TPGuJaSf4m3KmJDc9eZ2lmt-PJQuivLC4SmsbuXXZLbWBh1-DpGxJ4fwIfGbD6OGO8jx2ODx3zPhhauqunyH667DE11U9JumpDthWw/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h42/Kuz2rpNOuvZz2-eSwE_JSSpC3soQObMEc5sSwgSehQI">Pegasus </a>spyware</p></li>
<li><p>Hype grows over <a href="https://link.mail.beehiiv.com/ss/c/koBtmbDJ2Zu0FrWV2882DI5iD09vs-40VpU6AiVyV4EB2HeEge1PMRij0mt77radfyVzBjVLHxDrA7DASdS71gK_Jk9RNMJ_Ic5kXKp71A2L9pTR_Y6PvgzRc-ydzhZ3t6vUKrFRR3pteen0cxU5k4mSUEaFK5F5wSyrqaaib4XIJiEZ4v_4Ukmo2jh5jRdewDJ_F2ozULOYAdfh-biN69SiogtZ-bgqJMpDdXO9PSTDycQVGo1Vw4GPh7Ot2eY5QvP-qxxOwGsrU_iFbcOdy3k9bQGwSGHSmZ-_WnGfzPiadonuoPrzrwxVz84kKImP/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h43/4y--C9nFpLmyafACBR-EmvuZAEiM744iW6Lr5BYE8v0">“autonomous”</a> GPT</p></li>
</ul>    <p><b>COVID</b></p>   <ul>
<li><p>The NIH spent $1 billion on Long COVID research. <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTIfomGoZhLxxW_Ku1QaPigcmNS2WT7oZsjAyp-IxLyjSeNZze3lfJbpdvIZfxol_51k-YE0OipUx6dX5CVs_W4kR9x3ADCeF-UKiZdFH-j6wwil418bAGijuX3BHaGIiwgJw0BagWsSYxo67GiKJqUamSujaBnonRnCLiFHDUFBmMlRQ7mUsSCiIbczRB2LZ7ce039aj5bDQrn3MtAGDt0/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h44/pUoAO99zlY3_hnRXn986i_GgR7rIz6SB9LEmTcy4B8A">Where’d it go?</a></p></li>
<li><p>Ed Yong is back and asking why we’re so keen on <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiXoqmQ7u28-t6eyMP0fr70bufPaNLx6JI7sdjJteub6J6p88rkTfkGF_8yD8TSkRl4I-ce7scpmn4_wHwgBntnGBLV--Ppgq6W_zRTMDYwORsTd3F4HumIHfC2eedEDievfgsgVNcT_C6j4-Qahnw02EjTTIjmsQEpdDC4LRRjBuMgcv-OZ0APgOLnPVkL2k6Lo9jBeVau4bYVd5ezA0U2aaB8uV1Z7rHY1H5_2GKUSXzgtCo7Bu9Ro6Sd0bchxB2uWYGnnQ0RVvIfdjV1eohSTminjC9My9i8a2YLd1BlQI/3vj/9gRxZQ2bQjOkj1JFi_s7Tw/h45/WIucI17yhZjDmtyFi-LGTZ8WdPNkE4MsYmJBWiR7nxw">erasing</a> Long COVID</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f9-c25b-782d-b736-c09ac631fbab.vtt" type="text/vtt" />
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    <item>
  <title>Every Climate Action Matters</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/every_climate_action_matters</link>
  <description>What can I do? The simple question is the underlying premise of everything we do here. It&#39;s often the easiest one to help people answer for themselves, but from the outside, it&#39;s often the most imposing. All of which is why we keep coming back to it, a...</description>
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  <pubDate>Mon, 24 Apr 2023 13:30:00 +0000</pubDate>
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  <itunes:duration>4448</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>156</itunes:episode>
  <content:encoded><![CDATA[<p><b>What can I do? </b></p>    <p>The simple question is the underlying premise of everything we do here. It's often the easiest one to help people answer for themselves, but from the outside, it's often the most imposing.</p>    <p>All of which is why we keep coming back to it, and why I'm <i>so</i> excited about the fantastic new book, <b>The Climate Action Handbook</b> by <b>Dr. Heidi Roop. </b></p>    <p>Dr. Roop is the <b>Director of the University of Minnesota Climate Adaptation Partnership</b> and an assistant professor of climate science and extension specialist at the<b> University of Minnesota</b>. She also serves as the<b> Director of Knowledge Transfer</b> for the NSF-funded <b>COLDEX Science and Technology Center.</b></p>    <p>Dr. Roop's research and extension programs have taken her from<b> Antarctica</b> to <b>Minnesota</b>, and they combine cutting-edge climate science and effective science communication to increase the use and integration of climate change information in decision-making at a whole range of scales, from city and state to national and international levels.</p>    <p>Safe to say, I'm very into that and you're going to love her.</p>    <p><b>If you've struggled to find a way to get involved in the climate fight, this book and this conversation are for you. </b></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781632174147">The Climate Action Handbook</a> by Heidi Roop</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780876144541">Keep the Lights Burning, Abbie</a> by Connie &amp; Peter Roop</p></li>
<li><p><a href="https://www.amazon.com/Brief-History-Life-Earth/dp/3791373730">A Brief History of Life on Earth</a> by Clemence Dupont</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Heidi on <a href="https://twitter.com/heidiroop?lang=en">Twitter</a></p></li>
<li><p><a href="http://www.heidiroop.com/">Keep up </a>with Heidi's work</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39ff-d609-7615-8947-bd47b3ddb586.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6c154d71-9b75-430f-be77-34ae8735977d/podcast_import_artwork_20260329-2-dxj8a.jpg?t=1774790760" />
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    <item>
  <title>Essay: This Isn&#39;t Rocket Science (Unless It Is)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_this_isn_t_rocket_science_unless_it_is</link>
  <description>This week: A very basic way to use a mental model, you’re welcome. PLUS: Mosquitoes, overseas abortion pills, healthy ice cream, German nuclear power, electric school buses, and more. Here&#39;s What You Can Do: ⚡️ Interested in community solar? Check out ...</description>
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  <pubDate>Tue, 18 Apr 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>1049</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>A very basic way to use a mental model, you’re welcome.</p>    <p><b>PLUS: </b>Mosquitoes, overseas abortion pills, healthy ice cream, German nuclear power, electric school buses, and more.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p>⚡️ Interested in community solar? Check out <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRIKwkr-c5Qm8D_nodB0Jhp5vQsymVQO-h_o61XFxLwNDQNTvX0UkzVddrPcFdAb5V3r5qh6rb5dP7ys0pnCE6dXCh2JZXFw_fIgn4MEkpK2uOOtBRLcGQvUvGRDGBPTABgkYDrzN3z8zTSTRepD5lRyjDqOK3FagygvqB0RCN_R/3vc/cdegTWCxTEiCd6rWDieusg/h17/4jFtrx6nV0yU1s0WvFYpiokE7emwaMqj2wDr9GT1yJk">Wattbuy’s</a> tools to get some.</p></li>
<li><p>⚡️ One of the most effective ways to make fashion more sustainable is to partner up with our friends at <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iidIdPCJHYvicluwF79Q8qBT7RMZ4fJJoS479bcxYYvbQnKI5CTeXnnHNO9F0Kb8E7ERkBInFMr3vMKsPB8cbti1ia7uOWyst0W6H4dbHK_wHVB5FVOtAgmAawBFXpSyNNLJWVObqkxF2_TpQxoWJkQjWseHKE1IkPyhIpR1ZAehzzdnOK-V2swbaa3bzFk9NBCo-cCaxOenGgo-xk9e1Q6M/3vc/cdegTWCxTEiCd6rWDieusg/h18/9vVcUqucasRwaHChaTOiOWiufusWiZdG2k02AP1cQ6A">Fashion Revolution</a></p></li>
<li><p>⚡️ Want to understand if there’s (actually) a moral case for fossil fuels? You should <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiaBVvdZuS0MZ3fHi_95R6LmE8cFWHylO7OFsIzIpOAUW3cGmRZWwOr1ezwuCugQ58mkQ3TcCJsq5XGrbpNKFgmDm9SQi7D-EkOKcJHjpVIsDcSsSLbHDq9iU-NMt1vNdjbv392p1wozX3SqnYqwEWkXryrmzhwPbzmB_PBgSDjBJaNJKScu6WT3N3GJtL88N9BeLH4PjGZvMh4c3HZG_PskXYuvlwfokgymG1jPK9kGQyAifQd5JCrP2DNn-AsTI9naBlRut-xSHBT7-UOTqUKo/3vc/cdegTWCxTEiCd6rWDieusg/h19/Shn4dYHloxT6dfh1Z0Cf4iaZQPq9UAfVHYwP-pJW7aw">read</a> Amy Westervelt’s handy little <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiaBVvdZuS0MZ3fHi_95R6LmE8cFWHylO7OFsIzIpOAUW3cGmRZWwOr1ezwuCugQ58mkQ3TcCJsq5XGrbpNKFgmDm9SQi7D-EkOKcJHjpVIsDcSsSLbHDq9iU-NMt1vNdjbv392p1wozX3SqnYqwEWkXryrmzhwPbzmB_PBgSDjBJaNJKScu6WT3N3GJtL88N9BeLH4PjGZvMh4c3HZG_PskXYuvlwfokgymG1jPK9kGQyAifQd5JCrP2DNn-AsTI9naBlRut-xSHBT7-UOTqUKo/3vc/cdegTWCxTEiCd6rWDieusg/h20/0l3XPqvs-7SfhtHNy8w-MsHNKqn15gCIZkJwXRDU-70">guide</a>.</p></li>
<li><p>⚡️ There are over 9000 school board seats up for election this year. Help<a href="https://link.mail.beehiiv.com/ss/c/d4ruQtIswcxhZq9taaCtBpX66RBm93_kexssFA2Sjz2qla3qlD08RIzroS7OWWYTtGk-MR2l3R-KdxCRVXjEVqZLiMGt1r9LHJZBrrFRlbUnS3l77qhGvVTPaKBCaF4R4P_Aat1YrmCxEmpcHBhdxHPnEjnIZ03v243GUtc4MtESDlLx4r_lDUa4cbVT-JI5vxIVYiyZ3RhdWcnHkSHbBQ/3vc/cdegTWCxTEiCd6rWDieusg/h21/i4qqF_5P0IAJpHtrGlRDHZyacMcDYLqvnAf6mc7hTqI"> Run for Something </a>support candidates who actually give a shit about kids.</p></li>
<li><p>⚡️ Over 60? Put your experience and skills to work and join <a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At2QvaE3CLP3ODTJbn9Uwe-CCWpjOLIaUrucn4e46qfTlaYLUKvVjxz_LUtZFiSyRzDNILWvgL_Le-Re_nmodSJ4fF7cSyj8dqo_ZdHicbzxArpz-LHx6HoG8_TCESjEVyX8CuGTjoPYdpexrYqvCkN-s5hIlD1O0SBAves9lag-u/3vc/cdegTWCxTEiCd6rWDieusg/h22/uVE9DlWsXTTnLwGS_LncHKbrYj_OUAhtI6Jp4sjlR6o">Third Act</a> to help fight the climate crisis.</p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>Here come the <a href="https://link.mail.beehiiv.com/ss/c/fC3wmbZCEa9bIMd8xH08qNomGuURXAlKHTkP2jXebQhJk6qJzKRVpp7yQujZ9-4LM0gzeelSPKsGLeCBe0bGOwVO3nMQyHdnlvlNG1ve7gf0ty8zCAthcc7Fyb6tT4BgsLJ5HNOFubXDvIt24ckhBfujAJ0r2E87brnfWHcIGz49hhsfrozKawwwgnPdgS3-1vH2BIFRT-ka3amBH8ezUb2DbS4E8KrH_coZXKruZUaMSwSyA08ugow5luNBnnNvYgV8XLWIOH59ujH5xk0guQ/3vc/cdegTWCxTEiCd6rWDieusg/h27/6BUW-c39IkHSPI0Pn8b1zcPwLmswUbns04phY2SbCmI">mosquitoes</a> (the screened porch is one of mankind’s best inventions)</p></li>
<li><p>Could an <a href="https://link.mail.beehiiv.com/ss/c/QgjBzarbzqjekhTFFit-AmVYXaz3ARoy21pzzbngvMcMTuk99MZApc22U0hLCHpbLdfkBwd9lBpe4tKEaI7Hw18wMjcDjnd8JjwpuML15g4VL4YyNr_HsGz_3mJpReULRc-YAEpZQgKuaHeFq_gTpTF7TUk68sI4aqLcaOHG1-m74QqhI5ciYD_Sbj8N12aXheXNyM_7Z3jyRe6OdL8Qw572GyUiCTHyA5JVb6obFRT-Neru7O6uWpyuH1dhLLHB/3vc/cdegTWCxTEiCd6rWDieusg/h28/8KIK2NFsiybl-gTtmBib3sP9PKTcPZNMoCUaB7q_vvo">mRNA treatment</a> wipe out peanut allergies?</p></li>
<li><p>Inside the <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTglARnCumnbD-h1pksVgEwRW-JUlAbqgCUykew24pycPrOh0UBHueuDlIh54heKE7iFMOf7qhPyD2eMjoWNujpCgm_clEX0uZIe3rth5HMAOaRUBAb25kLd4llfSC1CPpftRuT56drcxRdu0JePi3WxhZsy4ruVTYHjTi9uXb7chOOi3k8hyBRaJ_JGEmZeoQja-93lJeEkh0SKC7rdpA5yV1-TLNwOIsYFRo2DOrmdP4sF4hDqqLUy1U2jBHVyHvtN4SPg8LT7CI77tXrfLs0/3vc/cdegTWCxTEiCd6rWDieusg/h29/xOwG_yWVANSrJVpq_Ut25kbegzlphdDJ3c_zc-vBN8A">online market</a> for overseas abortion pills</p></li>
<li><p>Air pollution is increasingly linked with both <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRoO4vtZ-04F6u_tIJM98uTqjOo2QwZGnuEzCp2SVeP-uVfBaQHkl4EHI_KEEiDtL-XVi9NrRgQH4luC_5k7kzHpecznopVgT9qe4eFISdXpmne4gvHTQ02mNB3vP84aHsxMjW-UEojtUWQ07byAMY1J5sry5Mxct9gebIpY1ztSQFWqqhwcMd9MVg-Nc-eWpjm1ZAbjki45cQJp5t4VZzbxTG_DyZQNdT2N38TTqGNgKt-MUhNQ9DYzGEBfrdIk8-LH8sMx44ddnWl9UIe0CEolLEq5jLRmBugAapyyUcU1-rpCALdLiFokfWnembzecg/3vc/cdegTWCxTEiCd6rWDieusg/h30/78rBfySXJGT0GYaWzIE_qtmersA7HSOl_zFWpAkznBk">dementia</a> and <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRYz5EsZj2VxfJVAQQHsISr_7CoClp9hN8B1DahIMU9x5bICgwIHKX8JBpO9evHL5rHA-PwrFLV9s2AuzHUL-Tnz-3ZVkXgKyQPjsehOF2B3v1T3NUmf1uA3kW-ZVcWluBbfTCadOLG9RbT7AlyAY1aPltLyCAcGgYoQ1UMj1BbCDJ8x6DY7JE-he9o5oZ0qiUEQjDHbq0M7f3gcOLyVfXc/3vc/cdegTWCxTEiCd6rWDieusg/h31/oMswTWrGCSBeAiULgV0ZCwknx5nr18AlA9qLkmj3JZE">reduced lung function</a> in kids</p></li>
<li><p>Hear me out:<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiXoqmQ7u28-t6eyMP0fr70YQwUoF801-he6h3YzU6Keheajl3msy-cnA1uoBn29f-z1_aN_NX5zhcvRIH5Dy3qNRVz54j2opicYeflg3tKfgVXDKQgiXH0uwo9Uy7N-lwseHKotaGcHrlLrxWAxM5P963qy8TK7qc0eQT9byA-qXBPZ7ntoxYkg8JQsQ_Yp45Q9kJC0dMmDfCewCxK6xL8cXWsFmvj3f9FMsq-d9qTwR5DZGfw3tpfkcUwwMSAZXJiXFIH53mOi5rSQ3Gx8MKGo/3vc/cdegTWCxTEiCd6rWDieusg/h32/dndmNiG5w5QStJMEXx_gT28V-laFgAaGP8EqhWm4L5k"> could ice cream have health benefits?</a> (Happy Birthday, Dad! I got you a study scientists are very confused about)</p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>Germany <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3OO4pq7bmYoHZ_opY23UcrWEIGbHDpa5cV1ToZes7Ha8xQ3sMkxXhTfKk_B8xOU7v0lOYSKSjvXjDtKTAvkRJWu_NNYxFqjElH8q42yHBdTt6spOpkZW3jSNKehpjN-pnmYS-JvtClS6e03LAQJcVRSXbjmyuYmaWLKjJDVSZSk_mOBrwoUMPegpebRj--TwTqX0_C9Lo-J0q2Zliqc4Jj4EjEJOrkoI6iXcQW4Fk6yPfQ/3vc/cdegTWCxTEiCd6rWDieusg/h33/ynworqAcCRZXacPKDX4A7JPGE6KwTD8EsqLmVdSA4JY">quit</a> nuclear power, which isn’t helpful</p></li>
<li><p>Puma, a brand I’m nowhear near fashionable enough to rock,<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiXh8UDc56qBUMxBS_QSjUwHEoC1ooLnP6S5_vFqtQEceay7AyLjEwalojNQc99lBBZ63P8pY57EloDLoG0d_ArVKxAO6lVc9sMZBXrlqGVobMFZY4FRo4KYOGrzi3bf3casdlX1hVcNLscdTjgsGzfzr8hXf36MSsw_-55pbaPh8FeA6gJoUGlkGeBnLVUjf0sAxHvQc44KSW8jSUHn8isk2yFZ1xz8L0NJFsrDnTWZNHKzwPXQEi9RuKrUr2ME7oEMQtvdjlIandkIAD5k-_ClHLdPu8OSPaY8nNQZKUpV9/3vc/cdegTWCxTEiCd6rWDieusg/h34/3D66aE1JIsvvm1SWETZPTohtwX77b2-ScfPkwDY-9Gk"> opened up their supply chain </a>to Gen Z sustainability nerds</p></li>
<li><p>Why the next EV push is to <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRoO4vtZ-04F6u_tIJM98uT25xVhi-bN8tU0t_57r0mwq0vV5mpxtLCFPzLS40SJTr6ru0QTO8AprMkuDm_gxRE7jyu_mp63ywddt6zH1CuO-Pc2oXFG6A2xPQvxg6HFNcZvY6asPleL-duEflbPMmuTyuCqFXzoderYhQZ6Cvy7WRyjluqlhG9zeiJQNGZoa-zOwMJzWzHvHM8XNyYIBPlqMMQpoJZYTZnUSfucU1grgmgpfXMG35PaPr0MwfWocw/3vc/cdegTWCxTEiCd6rWDieusg/h35/1GrxkSaj2MGMYfIEI671uk2fh2MUAHB_iBMmWhaDBck">electrify school buses</a></p></li>
<li><p>Southeastern US seas are<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iieJYdmDTZX45dQzXdvKoOKJlF4mnOpSW1PKv7TAgcPcGozdVOf-zKCFl1L6OTsPGK89oWzflgTj4Sd3XAQnJZR2BozDKc2X2xks8uBfgUDyAlDaH3KX_t2AX34UkvnDuj7cIyR0JjY39YzJtNQ__RSU5c5T5RRHzEpv-pBUZo0d1GpJ2QVtdTgQeO14roXsG25U7yKnmh0HgfGdGIKdsoYJoJoV7nkNBIjMt3NmbOExd9b9KqF5Skka6UjZak-Evi48SHoUWfcNSTa40wF5c4D4/3vc/cdegTWCxTEiCd6rWDieusg/h36/c55lI9jgNeW2Ba6BC51GORd8E9GwOYFKYJIhBXMlj2E"> rising</a> triple the global average</p></li>
<li><p>Check out how <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTJLfiTeVbPCWlDxK96q64L0Ixtk2YBJaMAHpXQGadwPA2tFka8I2Z3VR8VY6eGtOzlatcLvQmFqoNumGL4aJV5qbWdanUYRpq1muz3LhBWphP9j3sMw9YKfb9woZ67honQxkY6LHJUVyJZIJcKwEsCExXTM1rOtJZ8H2zsB9Tn48UoiVwa51xf1xyAnQeR6AgVcwYx5oxoAllKZn0k_01uCcwjiHI-_9ucAhJnKwP1wY5s840GE5rpU-vdDTApUfln0hWr3VOb9Fm6aEw_YEtE/3vc/cdegTWCxTEiCd6rWDieusg/h37/2yOSxkh7xU4IgeDZ5PFsKHVzTdll2qDNNSXQ248MLKs">your state’s</a> clean electricity efforts are going</p></li>
<li><p>The new EV rules are in — here’s <a href="https://link.mail.beehiiv.com/ss/c/fC3wmbZCEa9bIMd8xH08qGMkHRLFvbLk3KHI_DKkr7FpugJffiTvxjiJYaa5h_0Ubk6JaY0Ty27TcYH_Aj9UiAHL_cNRi7_dOd3uZkl1XQ89ARKb8EK4mUyABqIj242hmGtBFMD3fegZpUDOqzJ2Diy4ItzQ8YkgDVqS1c4SPreAUzqBebFgLASqsD6aDpQinMyg3CJ1dSs1_EDNROd7O4Nspy1QEL8IyjdcxL6Zg_5vTe44cU26kpNgHoa1iXhka8YLOd78TsbDoNgTeQXB2A/3vc/cdegTWCxTEiCd6rWDieusg/h38/q7CiU81q94YXofGEpwg85DpeSca6y1FjW5D15BD6sB0">7 big takeaways</a> before you go shopping</p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>Wall Street <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRoO4vtZ-04F6u_tIJM98uTXjP7uhECu3zPdgD_mgaGPY-wWhOv-IMYqGqAIloB4HTMflGu1Xrhj9uXyt4O6wLe2g4Gp6r-nG9iItSLbLuA9hI04dPJwJvrMemFl8RQy36e9rwLeGpeVyQckmtwaqUPfYPMkQT_gnEbzvfkKU2WoQz381o3oDOj7hMyEzqfVVD1i5DLuVJ3qxiXCf9ajD0FQ7peTdx9w1NcFA4OYGtmc7EdfhT17crIL_s1BwVyceao3eCmvVLbdxv7w8Y_sxHE/3vc/cdegTWCxTEiCd6rWDieusg/h39/cHNOdAdkbWJHv0iYCijKSeBKhUjepiWWT57aLEt0R_A">made a run</a> on the west’s precious groundwater supplies</p></li>
<li><p>Speaking of: All those atmospheric rivers have temporarily reduced drought warnings, which is (truly) great, but flooding’s getting <a href="https://link.mail.beehiiv.com/ss/c/NukW_9m6T9wghN1yKjQo6D5F5MhrWj9EbKHBw-1LS4SLDihtToL9duJ7gSXiz0BY3IUtniZMv2JJN4jBbEojikZCECnIEIde0O0RNnSq72RlRjA1U64RO5_-e1oZ8-4QJ04Xx-d7-Ll3oT2f4_ELTfPa_Jy1lYDOc45eSrer1TDII7AtU9LFA14PoeJsblYToNBbQ_u_0VV6vfCHj68P5Y8EHGfHJIXb7EgywmLhxqqlHSGWdqQndim44ulxXM7OPF_cT0oyfxqcW-l7qMslrg/3vc/cdegTWCxTEiCd6rWDieusg/h40/kuK_Ep4tbsUP-Y1N_5Y34rfCWUafKRqXCvWLeOR77Vw">worse</a>, and the Colorado River is still in trouble, so the <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiS4gaxxfotK89ECpn_JWUbyZ8idMrfxJQtknTGlBs2qWrBwE1w3VUDUvCn2J3QRs-Ldl146vYKKBu_wiVzDxTOhATHKT19DNuR1M3wSnPVBErx2ZQ4CF3qZMhhDYoGmSA4h-o2yS1UfDxNjfPrd3uS1jc8PD5Rqf3ssuJaITk9loEcwmsf_LhbZK0mfek6zk7WfqSiYHute2nWhStyqIGyCkIpDmfKvQ4IHEOuo0riQaEhNfR0iIT4z-P0dqVOt5MOXmETXyfi9OnCjYuU7f_AY/3vc/cdegTWCxTEiCd6rWDieusg/h41/sd471tDBc9vgfFdpg0uzQf7d79V3qmzhLui6wbsSd9E">feds</a> finally stepped in</p></li>
<li><p>Italy’s plan to<a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At8lDdxpFaMaH74UyOPcsfUu917ROuKSwrmxvs23mbt_sOsUkfWpMwBNpIrJRdZx1_DnjMbqQYayu_bn3JLOXxxEe5APh4HR6VxB1oQrdEcpHel7eRjAMneEYuMGlB3Yv5-MHu38DaTI69-PSFqPCkqauZgucVNFB5tUngJfMa3rtgLTAfuk5mi4GelxrRwc-V_3VzL5o5Rp5YdO_6d5IPMjdIJBYPjo7SUsOsqbb_ttK/3vc/cdegTWCxTEiCd6rWDieusg/h42/qop82SYmx2LPLIBTWy8hxVBNpwwaqBwkqxDIy02afzw"> ban lab-grown meat</a> won’t help their climate issues</p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>OpenAI<a href="https://link.mail.beehiiv.com/ss/c/U8qlrpnjMc4s9xn6sPj3Ne3Zcrt0cwvXwKrgcUt1gTJ5tdQv3zyJFtTxHkdW2zyYdpR1C7Gb0QHoLgh3Rn9EN6Z77DYE26tC2tQ7Cl_-e8j1bOmu9wd2C7S7LZhze_beSkXjsasjH2e4TiPwIK-rF7I-zdXXOPaOBTSptFW__PBsGlO1hzzyZB-KM9IVsRqpdZRUW0GqlOkAeWDK5An0KwhA_OJYi9N8WAEuP-mHYKw/3vc/cdegTWCxTEiCd6rWDieusg/h43/PfgKoh25pWZ8CSqbVo3SgXk3pDJ_5kzSLeaLAvw4fpk"> launched</a> a bug bounty program</p></li>
<li><p>Semi-related: Spain and Italy are investigating whether OpenAI <a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At_97ghzw1x6_K-2LWMcPDGfu6E3Xie7cyPUDEZcyPhxpRdIeKJZ6mPeW7l8v_akkzb4Ew75w8WEwKcjcRMR5d9_eCZxhXNhgHVeJRU_UMgsa8X3ldKOy-XTeGm5dj4Sg56OH8IFjHNjSUZl-3QT2v94m0w_SHQroab_YFIfayR7iOpvBNdFKSXvn3MVKFeiSMD7QJLZeQTTlMAcvZnrWsoU/3vc/cdegTWCxTEiCd6rWDieusg/h44/kQAO5KBmwKJzxrr3o4e8OasthHC3wnx6i3WsTPPzQZU">breached</a> GDPR</p></li>
<li><p>Is ChatGPT hallucinating, or <a href="https://link.mail.beehiiv.com/ss/c/FFlQiBe9XTLQxJSOy6Aupp5vVce1MJmPzc_o6sMBHemz7CouOF41HckaA_GkpSMVAuNedBgey33Q2uWrCDpEOAFdmx1Wog0janMmLt70xNj3RBOYl75ixk8METQ5v026KmZ5k-f--wTSOAh-y4YuWTQbzzRSeK8hB6vJOUq2nieb0qGVnY6O5dsNYS5NREV5fzTjI0KTrc8VQQoTITCtl-i9p8cgIpq0TyuC245M9p_IAHzkXa3mvht3fhy1dKXPDddBdDNKZ20NFkb7-PrOsQ/3vc/cdegTWCxTEiCd6rWDieusg/h45/tBJKz5tnWJBJF8E-zlcGa03yGmPRxROYMME7qnu62A4">bullshitting</a>?</p></li>
<li><p>Millions of Facebook users had their info <a href="https://link.mail.beehiiv.com/ss/c/NukW_9m6T9wghN1yKjQo6HIdFVNPZOp5MzCsLJrksTQgu536238oxBIW4KZruEyX2ZXuwF3WLDPT_UyRl_948MSEUfPywZn6r20uzKx7F6D-CFVmOOk9O1PvF7uAaFPCl_OTXn4h14dn9ur4fE2ZCjqm6KawJIu9iW3I05syXmz3ruvmMpOuOH4Fh2ShfIXvQPF8bxlp2TT_L6XigDkhOUGV5TUAuHJJboLri5ltIw0EWdx31nOrDw4w2wLHXQgJG8tqk5U-38jPmoih_BxAsw/3vc/cdegTWCxTEiCd6rWDieusg/h46/wikShnIJ4X5cCUWrV37DZQhpcIUtIS_hjBlms7oRTCk">stolen</a> in a ChatGPT app</p></li>
<li><p>Semi-related: <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRy_wRXCmCcBnkJVygkt4ftmkwSksl224DbFjDDPdShXIEIe4zhO2apgEZ6koCY85K-fAAGKi1I1bwWr_auVo79x-vL0HQqidHMiCwx7uyGilD5-cts9iL689HDHeFSQKv06Od3ZlKZXHh5CcPxehkVIE-KSgcI-DXX3FyyD2FU2Or06mFdx01PHOWhm2LYCTHYJpyB6ORYsKHSdC5W7wRpg_-pLdyfYw6tyWs6LClOQ2QcBrM1Csz46Lsi6lywa-29ZDaPE3AGFAyI8fHsJqLs/3vc/cdegTWCxTEiCd6rWDieusg/h47/fpVhWwFG3UFAZSxoKg043mG2Pv04vHB9hiJ7aIvhahU">WhatsApp</a> made it harder for scammers to steal your account info</p></li>
</ul>    <p><b>COVID</b></p>   <ul>
<li><p>COVID is climbing steadily in <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiftmrExEUvEx8UPXAqEukFtvP5uUOudGET1vA2CgzmZRV11lCHlpz2zhbWNTwEUY-ElqXZXhWFcHpjCqpKnjzJkzjLCImoqwiBv1-v0Qaw_AeVeAHPDES2hVTkG5laIiKHBaw2Ogra7mwJPR6X7uOBCTZjUc2B7cfpCTisujBuiCzr6TV9tf95sBeD96I0lhwu6IWO0FSE8e2PdOtHnLySO5mgxfkrVYR_IZSuPdBYQ23nfGUnQEAViihIKrPL0BqSfX_Q00NNMRgoqCFXBDEyA/3vc/cdegTWCxTEiCd6rWDieusg/h48/FhY3PHCpoxHXsuQf8sZvv9B3sjpPNWAgvnqT0ZV3oBM">India </a>— here’s why</p></li>
<li><p>Semi-related: Antimicrobial resistance is growing in India — and <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iieJYdmDTZX45dQzXdvKoOKJlF4mnOpSW1PKv7TAgcPcGfKY7vmu3vyJ-pEBNKfNNpFFr_tnYxyKypn_fpArYxQl5sEQd3bfD7oh3J7Z0hNo-Ac4jb19xQAVPn3Vke2ACpDlEctHBcrSBU0JEHkpqqTqKdrfy9efci6bRzO-VuHO1hfCgw_qto9Onca2osiJfq3mHv-WFFifJSBLjbZGsRlV2Kp-pJGPokGa6ZeSSue03fcKcJAAqfOqUAqNCDDDVcjBgC2c8V7No_CIjaTOVZUM/3vc/cdegTWCxTEiCd6rWDieusg/h49/qSxWPgo7hA86zyJP_L3lRytlXHD_sW_hPHAObpoY8yk">everywhere</a> — because we’re over-prescribing them</p></li>
<li><p>The jury is still out on how often you and we should get <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iieJYdmDTZX45dQzXdvKoOKJlF4mnOpSW1PKv7TAgcPcG5I_501I_dMoCOVzMoANmg8ZrQ_mqFDzF9FO-EiNI48hHiAXjKqtOgRu5HOO5nZ84ynnOjhaRIxpsob5u_DFKmVttj4lYVUBcU5G7HoNMahql5e3166qT5CZI51U_Ev9RI5jNiC-AHqdLWdv0Zb9YyybkHQBrlD4Sa1TlKSZ5NKhmqSJo1iVwSCWKazKir_VGt548-P2SBUuEyA7TK3OoxQ/3vc/cdegTWCxTEiCd6rWDieusg/h50/CzXzAZQNusogG8zIwylhELgHoDue-AeEZTuqCL1oCCg">COVID boosters</a></p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/</p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i>https://www.importantnotimportant.com/c/sponsors</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39f8-b1e7-7168-9092-a38ae847457b.vtt" type="text/vtt" />
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</item>

    <item>
  <title>Best of: Black Moms Matter</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_black_moms_matter</link>
  <description>Why is it so dangerous to have Black babies in America? April 11-17th is Black Maternal Health Week, and so we are replaying one of our favourite episodes from 2021 with guest Representative Lauren Underwood of Illinois, a nurse and former senior advis...</description>
  <guid isPermaLink="false"><![CDATA[ 89e85b82-0868-45b4-bc63-25b5e42963fe ]]></guid>
  <pubDate>Mon, 17 Apr 2023 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c5-c084-710e-8a39-b48b3a8b5717/019d39c5-c151-70f8-b2db-c79e6b82833c.mp3" type="audio/mpeg" length="52698918" />
  <itunes:duration>3293</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>Why is it so dangerous to have Black babies in America?</b></p>    <p><b>April 11-17th</b> is <b>Black Maternal Health Week</b>, and so we are replaying one of our favourite episodes from <b>2021</b> with guest<b> Representative Lauren Underwood </b>of Illinois, a nurse and former senior advisor to President Obama.</p>    <p>We discuss how this country is failing Black mothers, and her incredible <b>Momnibus Act, </b>a suite of 12 bills designed to improve Black maternal health outcomes in America, <b>where Black women are dying in or after childbirth at 3x-4x rates of white women.</b></p>    <p>In this incredible conversation, Rep. Underwood goes deep to help us understand the complexities of the problem, the crushing personal inspiration for her work, and what we can all do to help.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul><li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://underwood.house.gov/">underwood.house.gov </a></p></li>
<li><p>Twitter: <a href="https://twitter.com/RepUnderwood">@RepUnderwood</a></p></li>
<li><p><a href="https://blackmaternalhealthcaucus-underwood.house.gov/Momnibus">Black Maternal Health Momnibus Act</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com/subscribe">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/c/sponsors">https://www.importantnotimportant.com/c/sponsors</a> </p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
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    <item>
  <title>Finding the Humanity in Artificial Intelligence</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/finding_the_humanity_in_artificial_intelligence</link>
  <description>If you had all of the data in the world at your hands, what question would you ask first? That&#39;s today&#39;s big question, and my guest is Dr. Emma Pierson. Emma is an assistant professor of computer science at the Jacobs Technion-Cornell Institute at Corn...</description>
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  <pubDate>Mon, 10 Apr 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>3498</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episode>155</itunes:episode>
  <content:encoded><![CDATA[<p>If you had all of the data in the world at your hands, what question would you ask first?</p>    <p>That's today's big question, and my guest is <b>Dr. Emma Pierson</b>.</p>    <p>Emma is an assistant professor of computer science at the <b>Jacobs Technion-Cornell Institute</b> at <b>Cornell Tech</b>, and a computer science field member at <b>Cornell University</b> with a secondary joint appointment as an assistant professor of population health sciences at <b>Weill Cornell Medical College</b>. Sure. Why not?</p>    <p>Emma has published a number of game-changing papers, and we talk about those today and how they all tie together. She's written for the <b>New York Times</b>, <b>538</b>,<b> The Atlantic</b>, <b>Washington Post</b>, <b>Wired</b>, all my favorites, and has been named to the <b>MIT Technology Review 35 Innovators under 35</b> list, and the <b>Forbes 30 under 30 in Science </b>list.</p>    <p>Her team's work has helped unlock answers and solutions to some of our biggest, most lingering and also sometimes most urgent questions.</p>    <p>Emma and her team work diligently to develop data science and machine learning methods to study two vital, huge interlocking areas: inequality and healthcare.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780393635829">The Alignment Problem: Machine Learning and Human Values</a> by Brian Christian</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Emma on <a href="https://twitter.com/2plus2make5">Twitter</a></p></li>
<li><p>Keep up with Emma's work on her <a href="https://www.cs.cornell.edu/~emmapierson/">website</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Find our more about our guests here: </i><a href="https://www.importantnotimportant.com/guest-stats">https://www.importantnotimportant.com/guest-stats</a></p>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
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  <title>Best of: What Really Happens When You Just Give People Money?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_what_really_happens_when_you_just_give_people_money</link>
  <description>What if we just gave people money? That&#39;s today&#39;s big question and my guests are Caroline Teti and Michael Faye from GiveDirectly. This conversation from 2021, one of my all-time favorites is one of those conversations that can help you truly think out...</description>
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  <pubDate>Mon, 03 Apr 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>5101</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>What if we just gave people money? </b></p>    <p>That's today's big question and my guests are <b>Caroline Teti</b> and <b>Michael Faye</b> from <b>GiveDirectly</b>. This conversation from 2021, one of my all-time favorites is one of those conversations that can help you truly think outside the box and reconsider how to most effectively take a simple action that can have cascading effects.</p>    <p>Caroline Teti or just Teti as she likes to be called, I swear, works on the ground in <b>Kenya, Nairobi</b>, where she is the <b>Director of Recipients Advocacy </b>for <b>GiveDirectly's</b> global operations, and the <b>Director of Governmental and External Relations</b>.</p>    <p>Michael Faye is the <b>Co-Founder</b> and <b>Executive Chairman</b> of <b>GiveDirectly.</b></p>    <p>I think we can all understand that different people need different things on different days. We're talking about life essentials: clean air, clean and accessible water, healthy food, shelter, medicine. The needs can vary enormously among people and on a day-to-day basis.</p>    <p><b>But one thing that unites us all in need is a need for agency over our own life.</b> </p>    <p>From everything I've understood in this conversation and talking to so many folks over the past few years, <b>nothing takes away agency like poverty</b>.</p>    <p>And it turns out that giving people cash can create that power.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant"><b>“The Biggest Bluff”</b></a> by Maria Konnikova</p></li>
<li><p><a href="https://www.amazon.com/Art-Reading-Minds-Understand-Influence-ebook/dp/B07P8H7D2T"><b>“The Art of Reading Minds”</b></a> by Henrik Fexeus</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.givedirectly.org/"><b>givedirectly.org</b></a></p></li>
<li><p><a href="https://www.linkedin.com/in/caroline-teti-26418627"><b>linkedin.com/in/caroline-teti-26418627</b></a></p></li>
<li><p><a href="https://www.linkedin.com/in/michael-faye-6518893/"><b>linkedin.com/in/michael-faye-6518893</b></a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Find our more about our guests here: </i><a href="https://www.importantnotimportant.com/guest-stats">https://www.importantnotimportant.com/guest-stats</a></p>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a05-5442-7d40-913e-1cb8d3bcb9ec.vtt" type="text/vtt" />
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  <title>Best of: How to Stop School Shootings in the USA</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_how_to_stop_school_shootings_in_the_usa</link>
  <description>We&#39;re going to keeping re-running this 2020 episode until America stops sacrificing children. --- Here we are, yet again. We first ran this episode with Fred Guttenberg, father of Parkland victim, Jaime Guttenberg in 2020 - and what has changed? More g...</description>
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  <pubDate>Tue, 28 Mar 2023 13:30:00 +0000</pubDate>
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  <itunes:duration>3546</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>We're going to keeping re-running this 2020 episode until America stops sacrificing children.</b></p>    <p>---</p>    <p>Here we are, yet again.</p>    <p>We first ran this episode with Fred Guttenberg, father of Parkland victim, Jaime Guttenberg in 2020 - and what has changed? More gun violence and more senseless deaths.</p>    <p>It doesn't have to be this way.</p>    <p>In <b>Episode 98</b>, Quinn &amp; Brian discuss: common sense solutions to prevent gun deaths and destroy the gun lobby.</p>    <p>Our guest is: <b>Fred Guttenberg</b>, a gun safety activist and political troublemaker.</p>    <p>14-year-old Jaime Guttenberg was killed in her high school on February 14, 2018 in Parkland, FL. We usually like to make some jokes at this point, but not today. This is a loss that no person should have to experience — and it’s all the more painful for how utterly avoidable it is. Which side you choose to be on this issue should be as simple as answering this question: do you want to wake up and discover that one of your friends or loved ones has been shot? If the answer is no, then pay attention.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul><li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p>VOTE: <a href="http://votesaveamerica.com/"><b>votesaveamerica.com</b></a></p></li>
<li><p><a href="https://fredguttenberg.com/book/"><b>“Find the Helpers: What 9/11 and Parkland Taught Me About Recovery, Purpose, and Hope (Grief Recovery)”</b></a> by Fred Guttenberg</p></li>
<li><p>Support <a href="https://orangeribbonsforjaime.org/"><b>Orange Ribbons for Jamie</b></a></p></li>
<li><p><a href="https://fredguttenberg.com/"><b>fredguttenberg.com</b></a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/orangeribbonsdad/"><b>@orangeribbonsdad</b></a></p></li>
<li><p>Facebook: <a href="https://www.facebook.com/orangeribbonsdad"><b>facebook.com/orangeribbonsdad</b></a></p></li>
<li><p>Twitter: <a href="https://twitter.com/fred_guttenberg"><b>@fred_guttenberg</b></a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Find our more about our guests here: </i><a href="https://www.importantnotimportant.com/guest-stats">https://www.importantnotimportant.com/guest-stats</a></p>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
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  <title>Where In The World Are All Of The Electricians?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/where_in_the_world_are_all_of_the_electricians</link>
  <description>Where the hell did all of the electricians go? That&#39;s today&#39;s big question, and my guest is leading journalist Emily Pontecorvo. Until recently, Emily was an energy, environment, and climate reporter at Grist, one of our favorite publications. She&#39;s no...</description>
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  <pubDate>Mon, 27 Mar 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>3422</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episode>154</itunes:episode>
  <content:encoded><![CDATA[<p><b>Where the hell did all of the electricians go? </b></p>    <p>That's today's big question, and my guest is leading journalist <b>Emily Pontecorvo</b>.</p>    <p>Until recently, Emily was an energy, environment, and climate reporter at <b>Grist</b>, one of our favorite publications. She's now moved on to the new climate newsroom <b>Heatmap</b>.</p>    <p>Emily has covered the whole enchilada from green hydrogen subsidies to coal ash, scope three emissions, Fashion Week, airports, locusts, frequent flyers, college divestment movements, carbon removal, you name it.</p>    <p>And so when Emily did a deep dive on the worker's subsidies and training schools behind America's electricians or lack thereof, I knew she was the perfect person to help me, and therefore you,<b> understand where we go from here because we need a lot of electricians to electrify everything.</b></p>    <p>It's complicated, it's systemic, and it's holding us back.</p>    <p>We need to understand what the bottlenecks are when you can't find an electrician, how we can market to future electricians, then educate them, train them, and support them as<b> a new generation of truly essential workers.</b></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781839762345">Ending Fossil Fuels: Why Net Zero Is Not Enough</a> by Holly Jean Buck</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Read Emily's electrician shortage piece in <a href="https://grist.org/energy/electrician-shortage-electrify-everything-climate-infrastructure-labor/">Grist</a></p></li>
<li><p>Subscribe to <a href="https://heatmap.news/">Heatmap </a></p></li>
<li><p>Follow Emily on <a href="https://twitter.com/emilypont?lang=en">Twitter</a></p></li>
<li><p>Upgrade your home or building with <a href="https://www.blocpower.io/">BlocPower</a></p></li>
<li><p>Upgrade your home with <a href="https://sealed.com/">Sealed</a></p></li>
<li><p>Support an equitable transition to a world powered by renewable energy with <a href="https://gridalternatives.org/">GRID Alternatives</a></p></li>
<li><p>Check out <a href="https://www.chargerhelp.com/">ChargerHelp</a></p></li>
<li><p>Help decarbonize California with resources from <a href="https://techcleanca.com/">TECH Clean California</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Find our more about our guests here: </i><a href="https://www.importantnotimportant.com/guest-stats">https://www.importantnotimportant.com/guest-stats</a></p>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a01-1d5a-791e-9af6-98c075f0c381.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cce6cecb-42a5-47fb-bbef-7a0b006bbf53/podcast_import_artwork_20260329-2-5dedt3.jpg?t=1774790767" />
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  <title>Essay: ESG is good business (but don&#39;t call it ESG)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_esg_is_good_business_but_don_t_call_it_esg</link>
  <description>This week: Fighting over ESG is stupid, risky, and bad business. Let’s move on. Plus: RSV vaccines, the E-BIKE Act, Skittles (?), deepfakes, allergies, and a new season of DRILLED What We Can Do: ⚡️ Submit your comment to keep Virginia in the very-succ...</description>
  <guid isPermaLink="false"><![CDATA[ f325cdcc-6732-48b6-bcea-cdf8e5f87586 ]]></guid>
  <pubDate>Fri, 24 Mar 2023 21:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c5-d09d-73b1-a2cd-5fcb73b76179/019d39c5-d189-7191-9773-c5d9a7bf4c61.mp3" type="audio/mpeg" length="18323666" />
  <itunes:duration>1145</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Fighting over ESG is stupid, risky, and bad business. Let’s move on.</p>    <p><b>Plus:</b> RSV vaccines, the E-BIKE Act, Skittles (?), deepfakes, allergies, and a new season of DRILLED</p>   <h2><b>What We Can Do:</b></h2>  <ul>
<li><p>⚡️ <a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At5AX6K6Tv69AXNP1ZPKIEz2r2KOURRdvU3vSdDULPoTN1bD3wjezuQpv7X3T4kWiagjTAu9BzO0X0RsQywlhHeg/3ur/9iQ4LFMDQ9GIftB5luGpVg/h15/w-XXEPtDiFbfCVH23HTTrWPurh_j5_Q5r9AQZaY1UzU">Submit your comment</a> to keep Virginia in the very-successful — and very lucrative — RGGI</p></li>
<li><p>⚡️ Some folks need shelter. Some need water. Or food. <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiSlj2GtznjzF9sHyVVNRf0c6iw_6F0NH-BQkERzWIwCd/3ur/9iQ4LFMDQ9GIftB5luGpVg/h16/yX0_H0xjcPJVBO379IpdoUXz2pO346xqVJhd6Pp6oaA">The data says giving them agency — and straight cash — works better</a>. Do that by donating to <b>GiveDirectly</b>.</p></li>
<li><p>⚡️ Health care is a universal human right. Setup a<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iictvTeOIDNBf8E9kfFMBNtI/3ur/9iQ4LFMDQ9GIftB5luGpVg/h17/tiJGRMPa8_iBm_ShrIoXbdKygh-r07OYSV_Ap-iV9Uc"> new monthly donation</a> to the legendary <b>Partners in Health</b> to provide care first to those who need it most.</p></li>
<li><p>⚡️ You know what’s cool? A BILLION oysters. <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiQ50h2B6LGJ_SqNNMv6nDBCyWWNNejfsZjVikToIHFxQ/3ur/9iQ4LFMDQ9GIftB5luGpVg/h18/bF8I6ujzNvZeACRK1ZjFh4SQaff0W8Q-1knXu2okpNw">Plant them</a> with the <b>Billion Oyster Project</b> and help clean up New York’s waters.</p></li>
<li><p>⚡️ There’s 1000 words about ESG investing below, so now’s a good time to <a href="https://link.mail.beehiiv.com/ss/c/wvPN6TD-oRu_rLBBWhxymjUqdRrhZd0KcDoDbAl7ZGA/3ur/9iQ4LFMDQ9GIftB5luGpVg/h19/QRhlR5-6McRyHB16_G2OluOg4NPEnhmzm28y3I3liGI">find a bank that supports climate action AND your communit</a>y with <b>Bank for Good</b>.</p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>The FDA recommends <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3OMrrFMzG1ZrY0oIoCU0Bx7DecdTgFc2s6tsqnEj9GQHIcWAnmW2gAdXtdrCoYTaTPc/3ur/9iQ4LFMDQ9GIftB5luGpVg/h27/XmQGlehT7kOhnVmWCE03iSa67oHzcTixSHNtZp8_A4s">2 RSV vaccines</a> for older adults — a huge public health win</p></li>
<li><p>We can learn a lot about how to eradicate homelessness from <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3OPjpHISRWQnUUp1Xuq2bIROAc_WdfmUPf9VzyEUxzamJuod2BEA9F4P3ovueFZwHzw/3ur/9iQ4LFMDQ9GIftB5luGpVg/h28/xRmepv-bcYwMJZGrsFjojJrmpfw4FqeeWFOgsZJItXE">Houston</a> and <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iib6VPQX2PD9YyEm6V9RmPkfllVBcdht_aQbqZ748-mYa5-vwgrQz1oxeUNszTUWQKSQ1WmkAhkBumgqtcgUNVOcmyWL1jH9EwXhT8_P0rrtfWBS2LM9miM01hhLCzYyy0g/3ur/9iQ4LFMDQ9GIftB5luGpVg/h29/Yg7BO-sERiRP57HiW4oMQGmOJGEYm64REynMehOUjww">Helsinki</a></p></li>
<li><p>The 988 suicide hotline is<a href="https://link.mail.beehiiv.com/ss/c/koBtmbDJ2Zu0FrWV2882DG1OGGPyU_m91GALc8Zt9PYnKTJkjZB1r8ij6B_iCqYcNaA8sMXTStHNhfxm6_7Rlzg7l2spS2WdtUOn_V48Bp48eFCdMA-tLkCktgWc_DiDluTm2W2lhC2Rum34pzCzaQ/3ur/9iQ4LFMDQ9GIftB5luGpVg/h30/o7FJtV1HL5qy90__Qty3LM39T10ppuisiddOVgSrwAA"> expanding LGBTQ services</a> with 24/7 chat and text - huzzah!</p></li>
<li><p>We really should celebrate the enormous —<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iie3baQiSVLJ2bIwYjK8_4NlbSD6SqU0QeQOuYSOCaFnv5Hq0GbTwluJrB5AtKrj1hyEloQ7R8boZM6-X-is37_k_FQ7MJnIMydwgYZNaMYTC/3ur/9iQ4LFMDQ9GIftB5luGpVg/h31/j_oS80Ho0_UaxPdWJ3SoBxYMGA2Fi_-0pf_OZqO7458"> ENORMOUS</a> — impact the President’s Emergency Program for AIDS Relief (PEPFAR) has had (and the thousands of people who fought for it)</p></li>
<li><p>The <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTJLfiTeVbPCWlDxK96q64L0Ixtk2YBJaMAHpXQGadwPRjIvMyY1LAPRuDn4AkKVudZO7kHuqRTl8JHHodaq2K-XrJ2aMKoKvC5SIx8s0xKygorEQn1xglpJAw68UsGZwg/3ur/9iQ4LFMDQ9GIftB5luGpVg/h32/P_G4qfhUeViUJ7GyY6iFQ5rQ9Ni6YbInOBmpYd1SpTU">best and worst</a> American cities for allergy-sufferers</p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>The E-BIKE Act was <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiXQ2RGfUa9X7aUD54i5uSaZSuwlsHR5b_tLzq9HQ38w0vpEu7K9MAvIflrpwKeY21G2SU1-gvhBUWu0wMzMXPz4TKqBxIfpEA-7c6_Azzq_GPvdaOG8gYx6KboUPn5Izkw/3ur/9iQ4LFMDQ9GIftB5luGpVg/h33/RkkohBC5skOKiwqayoRxYKoyRGu4_q4XCO-sOUtjcKI">reintroduced</a> in Congress and I AM SO EXCITED</p></li>
<li><p>The<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiaBVvdZuS0MZ3fHi_95R6Lk8oMy8u8Fvw-0N0abAdOdTJHo2w8uc_zgRVrv3zodfrw/3ur/9iQ4LFMDQ9GIftB5luGpVg/h34/9xEPaZSJO6iH0aEDAlpEsciC8KAsAAy2NKnLcAh0aQ8"> new season of Amy Westervelt’s incredible “Drilled” podcast </a>is out, and this year it’s a cross-over with Damages, as they explore Guyana’s oil reserves, and how ExxonMobil is exploiting them</p></li>
<li><p>I LOVE the <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iicdUFtBGJZlP19pOezeKO7WpAD0FVH34wMNIqgWoP-AmRJNR8yshYW1oL1_pF6Tdowy3boUAtWh7x43wJ8Q-eQCDbQrpJpPNA_kIvUwcIW483cgcgzwCqeRRgCGeMwsdDYYrt6IS-6IaC9uoG4dkKGT4lPXnhgYbFRrUWlvKGoxmYyF_7PhUR0pOlk7ShBUBEOPPy_kQGqdYmgIaA0dzc4U/3ur/9iQ4LFMDQ9GIftB5luGpVg/h35/hrlE_R5uN8c4GFXlQShcffjcUKiK8V2qeqAGo3lwCQI">“Third Act” protesters </a>who came after after the big banks who fund fossil fuels</p></li>
<li><p>The final rules on EV tax credits are coming — and<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRoO4vtZ-04F6u_tIJM98uTqjOo2QwZGnuEzCp2SVeP-9QnukR9m2Nz3uI8fqRUx6k2uqA1o7cVfXxE2ZEcxmCFoKB_HV5O-TkFUFB_m_C2SzjgCrjgsyrf4I37rji_3vChbpwAJboez1qKUu9DtOzg/3ur/9iQ4LFMDQ9GIftB5luGpVg/h36/9WZUu7dfG2tArBUKGn2EMnOCMINh2Yq5wRqFMEb6NWo"> everyone is both excited and annoyed</a></p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>Can we make and popularize <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRoO4vtZ-04F6u_tIJM98uRC5wJRP_NIRlpB7zCkyOTAmkdr__hOABiDAyjFK54iHT3mr12GmoNnzCM6EHHHZbEBpTw3tdTG9k9Bi_0lnIB8/3ur/9iQ4LFMDQ9GIftB5luGpVg/h37/ybuzHavyp05KOLJPbpKxNIPf75RHBCp55dx7UO4U854">toilets</a> that don’t use running water?</p></li>
<li><p>California might <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iibKbVwqPrwJ4oPn2JrH_hnxUBLYPyCjSgt8_0po1IwYhVohrmukLMO5BJOkZPwLPWOxJq5XUP_B0O8_WfqCiwfLxxhopfPUtIlRtKPfw_LoP4A5zkjbCgrI3IzvvTGBF47Rn1GsIm1T96hNhQu452Uw7X3ILpVCetSKTMj-wc96iCNGcnO4NwZ3d_Ijza0htquENNVgz8sOjVBWdHVLIPtOhxFsqLsEhT6TiFU5-4ZFWZPJPu7KQpu-H-dh1v7DIdROUXVCFsQeRVaCrTSzqQ--kLxn-W_N9dYSqcUfAdgyXqFYkwbhV7fvm4Wh1YfZNJFWiRo0yL-48C94HC0fpfoM/3ur/9iQ4LFMDQ9GIftB5luGpVg/h38/O1QKlOISiH5ql4SC4p3QijpdXURcmAnEovyysevx5G8">ban Skittles</a> (if this isn’t our most clicked on link, I don’t know what the point is)</p></li>
<li><p>We desperately need <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiSejKHwW6oOq56dRiw5W1JRqtlLGtTKpcHVWmP-aHJIyg--_olMT-4jCb7J-tDwBtw/3ur/9iQ4LFMDQ9GIftB5luGpVg/h39/ktpQmKS1EVd7hpgeZ2At4saoINXL3a6IUgRPqETyMu4">a new economics of water</a></p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>It’s just all moving so, so fast. The first<a href="https://link.mail.beehiiv.com/ss/c/U8qlrpnjMc4s9xn6sPj3NRh7KVj7MDSMtJtzJ7j7VPjt-r6VJsG8p90SeJq4Wxxs/3ur/9iQ4LFMDQ9GIftB5luGpVg/h40/mkV05PgZ7BJWWtpFKOBSw3yyzHDYUK-AkURWyf1sy9w"> ChatGPT plugins</a> are here.</p></li>
<li><p>Meanwhile, <a href="https://link.mail.beehiiv.com/ss/c/M5KOcerzxQUFSv1WLdGwlK0AM2vzeUV__Stzm6SU0d7PAY7gAJgzMw6EZUrq-wZmjSFnzQh5A9wBELit_42jNfO1aJG-cYz2iUBf9sC2Dwo/3ur/9iQ4LFMDQ9GIftB5luGpVg/h41/MJEUSYINM-Vktk-VS8ir14tqVQ7kJyf4vazBUE9VmtA">vocal deepfakes</a> are already out of control</p></li>
</ul>    <p><b>COVID</b></p>   <ul>
<li><p>A new Medicare designation may <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iia-HHV-VypVcuTKJKx7aHUbewiZYuj8lMaos6vMpnZnGA6xbZ7uO1Eu_tkJbzzK6n152rMvoAO44MkWIYjOxtHVY0YanNun1CzbtMNV3SQ7m/3ur/9iQ4LFMDQ9GIftB5luGpVg/h42/VJoKa2Iwgk9dyoqq0IJUCpMcX2WiCRZW70OnkQqUXyo">save the most vulnerable rural hospitals</a> that are failing after COVID</p></li>
<li><p>From Atul Gawande: <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3OPWajJEniAcCMk-Xvx9UQfWOqmrrmAx7xY9xZa4f6ipUlTXDRp6WY_tn1dE9o8MX0GgqlGOgLH3mQrh-wO_9KJR/3ur/9iQ4LFMDQ9GIftB5luGpVg/h43/auLT_sYwiVpq0-RCOhIFUXhrfzDGiviKv2lsbphe5og">The aftermath of a pandemic</a> requires as much focus as the start</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39fb-65af-77b2-9bcc-f52a505b39d7.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/95228c46-a0f6-4c3b-9d6c-62e087d4a0b3/podcast_import_artwork_20260329-2-59csqa.jpg?t=1774790763" />
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  <title>The Dive Into Challenger Deep</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/the_dive_into_challenger_deep</link>
  <description>What if you got the chance to dive to the bottom of the ocean? Would you go? And what would you find there? That&#39;s today&#39;s big question and my returning guest, one of my all-time favorites, is Dr. Dawn Wright, better known the world over as Deep Sea Da...</description>
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  <pubDate>Mon, 20 Mar 2023 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c5-da93-7e5c-b97c-e170cd2cf45f/019d39c5-db4c-7827-9756-55f6d131d788.mp3" type="audio/mpeg" length="77132394" />
  <itunes:duration>4820</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>153</itunes:episode>
  <content:encoded><![CDATA[<p>What if you got the chance to dive to the bottom of the ocean? Would you go? And what would you find there?</p>    <p>That's today's big question and my returning guest, one of my all-time favorites, is <b>Dr. Dawn Wright</b>, better known the world over as<b> Deep Sea Dawn</b>.</p>    <p>Dawn recently became <b>the 27th person ever in history and the first Black person ever to dive into the Challenger Deep</b>, the deepest part of Earth's ocean.</p>    <p>Dawn is an elected member of both the<b> National Academy of Sciences</b> and the <b>National Academy of Engineering </b>and the<b> Chief Scientist at Esri,</b> where she works with other scientists to map the ocean floor in 3D.</p>    <p>As our oceans heat up and rise, as we try to reduce overfishing, and as our governments and companies race to mine minerals for our all-electric future, <b>there has never been a more monumental and historic, and vitally important project than trying to understand our oceans.</b></p>    <p>A lot has happened, since Dawn and I last spoke.</p>    <p>It shouldn't be surprising then, that this conversation not only talked about the wonder of the deep seas and the Earth's crust but also went to some wonderful and unexpectedly emotional places.</p>    <p>I'm so thankful to have shared another conversation with <b>Deep Sea Dawn</b>.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780525521044">Surrender</a> by Bono</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>5 Ways Scientists, NGOs, and Governments Can<a href="https://www.americanprogress.org/article/5-ways-scientists-ngos-and-governments-can-support-indigenous-led-conservation/%20"> Support Indigenous-led Conservation </a></p></li>
<li><p>The <a href="https://storymaps.arcgis.com/collections/0655edef77e14d9cac03d147c10aa988">“story maps”</a> that Esri made for Victor Vescovo and Caladan Oceanic after Kathy Sullivan’s dive to Challenger</p></li>
<li><p>The <a href="https://esriurl.com/challengeaccepted">“story map”</a> of Dawn's dive</p></li>
<li><p>The <a href="https://mpa-guide.protectedplanet.net/resources">MPA Guide</a> – great resource for all things designating and managing Marine Protected Areas</p></li>
<li><p>Dawn's mom’s <a href="https://dusk.geo.orst.edu/jeanne.html%20">story</a> </p></li>
<li><p>Follow Deep Sea Dawn on <a href="https://twitter.com/deepseadawn?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a>, <a href="https://www.instagram.com/deepseadawn/?hl=en">Instagram</a>, and <a href="https://www.linkedin.com/in/deepseadawn/">LinkedIn</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Find our more about our guests here: </i><a href="https://www.importantnotimportant.com/guest-stats">https://www.importantnotimportant.com/guest-stats</a></p>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a02-71f5-718f-b0be-0f0e835feb5b.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d5b4e307-7479-457b-bdc2-ba2fc2227f75/podcast_import_artwork_20260329-2-zw8u9v.jpg?t=1774790767" />
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    <item>
  <title>Essay: Welcome to the Unknown Unknowns</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_welcome_to_the_unknown_unknowns</link>
  <description>This week: What we know — and more importantly, what we don’t — about what AI is capable of, and how much change we’re capable of absorbing. Plus: the Willow Project, H-1B visas, blueberries, honeybee vaccines, climate disclosure rules, next-gen bed ne...</description>
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  <pubDate>Fri, 17 Mar 2023 19:00:00 +0000</pubDate>
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  <itunes:duration>1982</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>What we know — and more importantly, what we don’t — about what AI is capable of, and how much change we’re capable of absorbing.</p>    <p><b>Plus:</b> the Willow Project, H-1B visas, blueberries, honeybee vaccines, climate disclosure rules, next-gen bed nets, and health insurance in North Carolina</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p>⚡️ Just a few bucks buys some life-saving <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRxUNhoaMPA_7bxBk-U3WXxcaGA3iKvF87B6dUQfTATa/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h17/EhqSD0YTC2ZeblE0_4OvQkzaA8b4Bu6ZXyVnI5WbebI">bed nets </a>with <b>Against Malaria</b>, maybe the most effective NGO on the planet</p></li>
<li><p>⚡️ The only thing dumber than cancer is rare cancers. Good news: you can help<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTNlNKmkKuNP5jZ2UPuEA_6Ipd_kE7k_OWBNWXC2Wd4UgbJgYo1Pp39zdy8t61OZvw/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h18/M-FWV-8eTEajhNDMgpCRtWBU4vYiaLAw2AopCTBuADA"> fund research against them </a>(and work up a sweat at the same time) with our friends at <b>Cycle for Survival</b></p></li>
<li><p>⚡️ <a href="https://link.mail.beehiiv.com/ss/c/QgjBzarbzqjekhTFFit-As1jF3CnD912ynPtsvA8Rwu8tG92UXU1Xw799P_Cd1WCJrfdDusq0XdFfSRUCCgu4ci8vsPHyDpcfwnuwOWYcIW5TPIkKusOu-V0mXGyaNefaD0aiq7dR9-hVC_QuFjDkQHfKWX3EW6xohMrD3JgrGmnGROPvWwDWfTU80GdZhBmlnCqRPP1ehGIIWYm6AzxqIV02tw4ujaWlq32rspiWU2dA4hY9ND6pknv9ulWPT8dC7vqCty1sbIF5d8lAz5nvbM9n7DET9td5qr5m1hMY_xzgXu960UngJ6GzdKcY3KQ7IvjhEfvB1T3sRzjkH72UWdVu0URLtfkHGaDxd1bzW98qNHm6NDT5pghTawawmYa3O2Waw9eTtKYPFC1ECquXqGhn5qGNAqvfXUHqSLbr8bS2Y97E9grxJHxg8_NpAwp/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h19/8NIQIPi8kf-XJZ-_Dfq7cHTrZehmsxqKmtQbqzZs0Nk">This</a> is the <b>best electric vehicle</b> you can buy</p></li>
<li><p>⚡️ Get educated and <a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At8hpbG9kMoqAuHq5BOEuA7Ew8CYtLvZmp4YlOPvuGfG5/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h20/KzEIWhjRImfdIXGcrF7K6YuxX982kDBFk7TgwEVl4Jo">follow</a> the <b>Black Maternal Health Caucus</b> on Twitter</p></li>
<li><p>⚡️ Understand <a href="https://link.mail.beehiiv.com/ss/c/d4ruQtIswcxhZq9taaCtBhlvo1QaVSBU6QCSHpHTf_Y/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h21/GcGvdN6MmoMeXrqzpEBy0bY6Td6apUHBv3cn18AW3tc">your home’s exposure</a> to flooding, fires, heat and wind with <b>Risk Factor</b></p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>What’s <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiSJ78XowQXJeSvMRPzjJZy4aBYnB75q2X-TAQl9XuUAoDQGCU76ge18xUMSMrCRVlLaPnxkr2y6MNECU8maQ9EAg_iqoy91MzoZGVejuy_3O/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h28/cRxuS81LnCEsN-zWbchHfWf2AJbhpWEQqi47sCeHMnw"><b>second-hand stress?</b></a></p></li>
<li><p>Next-gen <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiSqIfhiJPW3T4AMQH159fgqJHWuZ87Uy69pkKZe4dFqQwGBvwncXlX1qWOnT3pmrEvvcZMaY0dDJNmfgaDvjHffQCSjtbuvn_6f1IYCdPL-MGcng5UC9XZTKEqYqlXRoparaypzKgX0Vof7EdyL_kB4/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h29/z51iXtnh2vrRedXTnZlADPLxUP7GO_iu4u1O5ZLBJJM"><b>bed nets</b></a> are coming and could save so many lives</p></li>
<li><p>Medicaid expansion might finally be coming to <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiWHrY4e4pujvaHAypEbmLdcD9SYcUTixEKQoiVmul9kr68GXmTd3e5M7Otet8_a2AvHRDBZdYhcktlHrLRMWaoZGUvC_tGdl2haoxm-eh0kf_TTokmVBOtAslYvdHtFszQ/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h30/XvKfOk6X1Bv-8cD1-UCXCv6TCuwT_RDDOhxdpAk3Sxg"><b>North Carolina</b></a></p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>Joe Biden approved the <a href="https://link.mail.beehiiv.com/ss/c/fEw1cIZxS-IK_iL3eiKqkyOi_VvOlwqT8GbRUQEfiWh9Es3fRi_TVJASvYxwAxhCoZCaHT3eQUiJqaj_lVeulEFSs5VmHNWsY2Tm3DuboUQ/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h31/g6H_zlDd4llwIHDFUAHnJjo83m2EaW4lLsKtPrp9NHg">Willow Project</a> in Alaska and it sucks, but on the other hand, the US is <a href="https://link.mail.beehiiv.com/ss/c/fEw1cIZxS-IK_iL3eiKqk3OXWAuZYzobNykX5964EsfuHiGOdo7Mx8ADefla4k-I3LO5zb_AtkIYWLqJGLcXCQ/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h32/iSjeXjjDXlhr-k3IH0H-teu104b6-uU8QehJiyI0rgw">on track</a> for a major clean energy milestone</p></li>
<li><p>The world’s first <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiaUO3Pad0ilOlEh6KJcTL0HkyP_HuChzv7CSTmiKkAwqCYpyrA2d3EoFNuRNRlwAnHpBPaSs2Chq8vY2eXm644K7uzDNMHvciqJzvgUUFw7f/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h33/4I2G1TnTTNaYbzwEfRkL9G7igUPg2HhQpi6DSbbFzQc">honeybee vaccine</a> is like “magic”</p></li>
<li><p>Use <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTJLfiTeVbPCWlDxK96q64L0Ixtk2YBJaMAHpXQGadwPA2tFka8I2Z3VR8VY6eGtO0njRZfJUSPyJbvnUSotIOMpKeOdrPiG5P8xA6DFhig37OSqV3UdUCLnujj0ZpiJiuFvRo364eFvxwVaqELeQ9pjK73zmIufmzGgbMTx8LnP8-Yia-K1YoAzmqLteu8M8iZFJHXihn7uNHyS9SwADYJ7jX4YSiv9aW-T04zZ2NiKPZQKKGk5RYf4uBzmUDcJmisG4EpimBZ3DOOv0tihjqwbB_B5NmAh0j5yPY-h2_rbarq-6urPqSojkSkiDz9hbQ/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h34/lgXJaWBcAkvNjuCVlLYJZ1C3OqOOPsuyAOnKpQwebdc">this tool</a> to see how early spring came to your neighborhood</p></li>
<li><p>In the future, it might still cost <a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At-fy_i-v5mUb6PSmL4QiGR-Q317TFWUnvMtHKaYE8rouCXh2uVeeHx7gLw5fGHEzwBvYcWJuEQOtPHAezMMKaIsjaupm3B5fWZOUFfPx_ZSlcQHR7q2IjXQEOgsKpSP0M0mKpePfJEx4xS6X5cmXrwkammZF7UCsiERLZhVj4saHZY30jnWlYmTNUxgPQ6NjdYGeWV5Nah6Fgtf-Pb48nbo/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h35/jmYJheAm8VQtO15gcF9FobbQnXMTwlh1t7ZdHirGijc">$1 trillion</a> per ppm of CO2 removed, we should pay for it</p></li>
<li><p>The SEC’s climate disclosure <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iicVqHFGiraAH00XfXbH_z5urSOg87G6IaW4-I47Aftyc8ZbDauSYW-nc-h81PJiErJxZ0eU3QsZFaB2Yr6xoPTkJkcCtoCW1ewz9i5beC945r3PmhzXJLbtmTo3T4OmelA/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h36/EOM_PmrvcWWA4vktIhTzrp21DU6Nxa9VURUfMf2yT3o">rules</a> are coming. 85% of business execs said they’re not ready.</p></li>
<li><p>Why did insurers <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTJLfiTeVbPCWlDxK96q64L0Ixtk2YBJaMAHpXQGadwPRjIvMyY1LAPRuDn4AkKVuXT_jG3gC1bZdwv2IeZhIAIJKoD67AMm72vjy_sM5oYVV4K2CzsarJGNI2vmId50lQ/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h37/FHykMFPXDeisjOxhAl7cTaWVWIssgtaTsHXkHMsq64k">slash</a> Hurricane Ian payouts?</p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>The EPA proposed their <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iid1GWGih8uyah4UL7ZQWFRFHLZ1zR_gJIVn1GyxlD39Aj5JuuvRtFGpGs4Vyd0OMDTzdKyAelTRkZ7PqTOC9Jl8/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h38/FYM9-AZpd9qEvT6LClBAoNUBMN11hrLfwbC_GUEy0fs">strongest ever</a> standards for keeping coal plant pollution out of your water (right after they went after <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3ONn0gr-0rrDNcnYyFQyZGornyEMvwetIvrlAw2wbdnKzpEEefduXVCKaaSN23llNlI/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h39/h4UrfqJnU180yzPlBw3N_-J0mReWfPkuvXxkpkQsGOA">forever chemicals</a>)</p></li>
<li><p>Blueberries are <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiUp9Xgis_hKFOlh9bYYza8BCeH4SU8XkAAVA4ehEOH3kR4D-KRNUK824TkdcvMYl7K-tTxQthMqF9-nSwCS4YdOqB8KAAsZ49Qbmd1ShrEdHfq5CIuOkRf0fVkvGp5Xd8g/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h40/u_8TnzZhmsKPoOEq_Y9xe4g54nB9d4zc5_FNtxd4bms">packed</a> with pesticides?</p></li>
<li><p>A Supreme Court case could reshape <a href="https://link.mail.beehiiv.com/ss/c/NukW_9m6T9wghN1yKjQo6Eh-LvkqAOSf3eQg2T-QHUJKuJrjdSrdIUXSvjFys_rfyN-3KohWDmMy8Jtj3RxWU3fjIR5MNG1LSu9NSjsTJw61KH9bYrqrs5nAL-fBz6m9htYGRTKtP3B5-ENHfXqwuf7vlsvHWP8yiTpvY3GViRI/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h41/Sb_Orc8E0vfSQy0nqAhF9QQHi74XrK3QX7dCHuvfJyk">Indigenous water rights</a> in the (parched) southwest</p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>Some additional AI reading: Azeem Azhar on <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiYl94IK1Yd2AorODr8Va41zcGcs8U-C4gRbqH9ay5gNVRMN_3sZ0oxYSN0V3ycUbgSZAvGdnzaZXFydpOr8BLvw/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h25/01_zMqtnRnUzTaV0-m5qVYppdtoLJjWduNTiqHISBYk">“Everything, everywhere, all at once”</a>; Are LLM’s <a href="https://link.mail.beehiiv.com/ss/c/N5VPMbd61mETFbSU3e12aNZMjTatYL4RGh9v_dSupOu0vuhgOQtogpn2NmN_zkc5pD35EJnz8f5FW0ZeimPHGQ/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h26/0b13Q-ISu4FZJnibTSjjYE6Klpy0bXjBLFe2BfYp7Zw">the new CPU’s</a>?</p></li>
<li><p>Amid mass tech layoffs, workers on H-1B visas have<a href="https://link.mail.beehiiv.com/ss/c/d4ruQtIswcxhZq9taaCtBu2uGjlmb9CMf_heZYfxQNERJqB9pXaily-NPIzaG91a_Ux0jaPoQj8FTwmsDx-P-SOTLS8DtjHG7H2UsS2Ovew/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h27/KHHZC6K_pfY0I6nCJr4OSxtothuG8TWWnK9jVdrIQxk"> 60 days to find a job</a>, or leave the country, and we’re really just doing this all wrong</p></li>
</ul>    <p><b>COVID</b></p>   <ul>
<li><p>COVID made <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3OOreABO2-6oYDUziqKc85hni4U6T4bU3A0W9Ws1VA-ZO2V0GwMzgGQhAl4_JSzg5R0/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h42/BZexyQhHPEjA2rZRNz28YAqyc_AfwWAnelHgow4uWp8">maternal health outcomes</a> much worse (and especially among Black people)</p></li>
<li><p>There doesn’t seem to be an association between <a href="https://link.mail.beehiiv.com/ss/c/koBtmbDJ2Zu0FrWV2882DLwz8ZOyFX7R3YukbOHyMKm3M9AEJ49wXnB7eQl08pQP-apgkYvOU14Sdyv3d-hdDJSyCEx5JZWpgw3U7NbJWG7VAVYKoaf22E8eG5_C9iQEX5yVxKCAiWFNVggR6J30TQ/3uj/_Fpw2ohQRDC9WMUDsb_Ecg/h43/sNBG3wCvXawOiixs3_1e34neHdNlAMAjvUMP10wxx4U">Paxlovid</a> and a COVID rebound, which is great</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39fc-d1d5-751f-97e4-7b0fcd6b5df4.vtt" type="text/vtt" />
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  <title>Best Of: Is The Ocean Running Out of Oxygen? Is That Bad?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_is_the_ocean_running_out_of_oxygen_is_that_bad</link>
  <description>What if I told you there was less oxygen in the ocean than there used to be? That&#39;s today&#39;s big question, and my guest is Dr. Dawn Wright, or as many in the ocean community know her &quot;Deep Sea Dawn.&quot; Dawn Wright is an elected member of both the National...</description>
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  <pubDate>Mon, 13 Mar 2023 10:00:00 +0000</pubDate>
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  <itunes:duration>4395</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
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  <content:encoded><![CDATA[<p>What if I told you there was less oxygen in the ocean than there used to be?</p>    <p>That's today's big question, and my guest is <b>Dr. Dawn Wright,</b> or as many in the ocean community know her<b> "Deep Sea Dawn."</b> </p>    <p>Dawn Wright is an elected member of both the <b>National Academy of Sciences </b>and the <b>National Academy of Engineering</b>. She's the <b>Chief Scientist</b> at <b>ESRI</b>, where she works with other scientists to map the ocean floor in 3D.</p>    <p>In<b> 2018</b>, when I was just a baby podcaster, when Brian was my co-host, I saw a headline about the ocean that made me question a lot. I knew the oceans were heating up. I was beginning to understand, I think we were all beginning to understand, <b>just how much global heating the oceans had absorbed over the years.</b></p>    <p>But I didn't know what that meant for the billions of creatures that call the ocean home. I didn't know what it meant for us. So I called Dawn.</p>    <p><b>In celebration of Dawn's return to the show next week,</b> I wanted to replay this incredible conversation we had with her to better understand how far we've come.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Find our more about our guests here: </i><a href="https://www.importantnotimportant.com/guest-stats">https://www.importantnotimportant.com/guest-stats</a></p>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
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    <item>
  <title>⚡️Your Home Electrification Questions, Answered</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/your_home_electrification_questions_answered</link>
  <description>This week: In response to our ongoing and delightful home electrification series with our friends at Rewiring America, we have received a hell of a lot of questions that are beyond our ability to answer. So we brought in the experts: previous pod guest...</description>
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  <pubDate>Thu, 09 Mar 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>3343</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>In response to our ongoing and <i>delightful</i> home electrification series with our friends at <b>Rewiring America</b>, we have received a hell of a lot of questions that are beyond our ability to answer.</p>    <p>So we brought in the experts: previous pod guest <b>John Semmelhack</b>, home electrification wiz and co-owner of <b>The Comfort Squad, </b>and <b>Joel Rosenberg</b>, member of the Special Projects team at <b>Rewiring America.</b></p>    <p>Your regularly scheduled newsletter will return next week!</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p>Find a reputable contractor in <b>Colorado</b> with <a href="https://energyoffice.colorado.gov/renu-authorized-contractor-map">Renu</a>, <a href="https://co.my.xcelenergy.com/s/residential/heating-cooling/heat-pumps">Xcel Energy</a>, <a href="https://elephantenergy.com/">Elephant Energy</a>, or <a href="https://www.heliohome.io/">Helio</a></p></li>
<li><p>Find a reputable contractor in <b>California</b> with <a href="https://switchison.cleanenergyconnection.org/">The Switch Is On</a> from <a href="https://techcleanca.com/">TECH Clean California</a></p></li>
<li><p>Find a reputable contractor in <b>Maine </b>with <a href="https://www.efficiencymaine.com/at-work/qualified-partners/">Efficiency Maine</a></p></li>
<li><p>Not from any of those states? Check with your <a href="https://naseo.org/members-states">State Energy Office</a></p></li>
<li><p>Check out <b>Redwood Energy's</b> <a href="https://www.redwoodenergy.net/research/a-pocket-guide-to-all-electric-retrofits-of-single-family-homes">retrofit guide</a></p></li>
<li><p>Learn more about <a href="https://www.watter-saver.com/what-works/">smart heat pump water heaters</a></p></li>
<li><p>Buy a <a href="https://www.trutechtools.com/Defender-LL6170-Low-Level-Carbon-Monoxide-Monitor-Alarm">low-level carbon monoxide sensor/alarm</a></p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a> and <a href="https://youtu.be/KDQl7BmCadA">watch this episode</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
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    <item>
  <title>Essay: A living act of resistance</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_a_living_act_of_resistance</link>
  <description>This week: Can little-old-you really make a difference? Hell yes you can. Plus: cheaper insulin, cleaner camping gear, a new (lidless) coffee cup, good news on BetterHelp, and maybe even some paid leave. Here&#39;s What You Can Do: ⚡️ Help your local farme...</description>
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  <pubDate>Wed, 08 Mar 2023 18:00:00 +0000</pubDate>
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  <itunes:duration>785</itunes:duration>
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  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Can little-old-you really make a difference? Hell yes you can.</p>    <p><b>Plus:</b> cheaper insulin, cleaner camping gear, a new (lidless) coffee cup, good news on BetterHelp, and maybe even some paid leave.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p>⚡️ Help your local<a href="https://link.mail.beehiiv.com/ss/c/0Cf1srzExyTE9bt2YpTLVnpxKuMAKyWqcN1JEOqFG1A/3u6/CLSxUex1SreFa8nzPyY2RQ/h17/Dd2fMW__TXGe6FKM2N1ff6DiZkzU-pIOoPcKLRVO5UI"> farmers sell online </a>— not just at farmer’s markets — with <b>GrownBy</b>.</p></li>
<li><p>⚡️ Help people worldwide get <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiUY5mYtS6sN9L0UgtOmGneTfM_P2LkGruRtQvzTL8MBQ/3u6/CLSxUex1SreFa8nzPyY2RQ/h18/7L5ZqainHOkUhIaZNVeoEW-igxrNZwO1CBez5Hf2uMA">clean, safe, accessible drinking water </a>with <b>charity: water</b>.</p></li>
<li><p>⚡️ Support Dr. Ayana Elizabeth Johnson’s <b>Urban Ocean Lab</b> as they<a href="https://link.mail.beehiiv.com/ss/c/FFlQiBe9XTLQxJSOy6Aupqo-lg67tkdwuAcpit_tZGcZImtJX3I2TNue24qtuqfq/3u6/CLSxUex1SreFa8nzPyY2RQ/h19/xcHq_yWjGkPx6GBN8ZJFziYyJSIxqKtgvzHTkY-wAps"> write the future of ocean policy</a>.</p></li>
<li><p>⚡️ Stay ahead of water news with the<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRiuuAkzRSM-MLjNUCJ8je8skRiowTN6QShAge6RpHIF/3u6/CLSxUex1SreFa8nzPyY2RQ/h20/htqrhgGb4izgktxpU9ZjvlJ7EAbRhH9KFEub73AJgIY"> award-winning Circle of Blue</a> non-profit newsroom</p></li>
<li><p>⚡️ Queer student journalists: Apply to be a member of the <b>2023 Nat’l LGBTQ Journalists’ Conference Student PROGRAM,</b> a <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiXkViTdqhavZxeVllR5qqug9P6bnz6CZg7xqJbSCfNQGm6_LOagub0pr8mDnqt2B8_hZWI9fbt-FJM2AiMQF-jk/3u6/CLSxUex1SreFa8nzPyY2RQ/h21/IHIeh3z7i5fmgFHx7qesByWBkQgOu726OGP8YDfn2oc">week-long all-expenses-paid</a> reporting intensive</p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>REI has <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTSbIC_xmN9TTAi085-2m01sOayBY9RAAcLwr0hkQ4uLyXbUNqmZ_PAXdo8282mVbCT-XDKuaY6D3lOFS_1fjgrVEyzsTmYRhzg6W68GLBsnVBaX7CrZgRx4Hz5WXS_7JA/3u6/CLSxUex1SreFa8nzPyY2RQ/h24/arPQbyLeJW-AEZ5S9Vx2ul6XD3kzqqO7RxpBNxNnvl0">committed</a> to stop selling products with forever chemicals</p></li>
<li><p>Eli Lilly will <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3ON6MELVX-ElsADUX_gzhdo7xVu__bSfJjZUJ4LTgdaCx7FBUNJmJJD0gFhuuIKIYFol4b5vBWyT9BAoO1nDcbHq/3u6/CLSxUex1SreFa8nzPyY2RQ/h25/Rd-z1744srqurYFZj52Pcic9uiCVq5AGKaNJyEyPg4E">cut insulin prices</a> to $35, should still be regulated</p></li>
<li><p>There’s a new <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiUp9Xgis_hKFOlh9bYYza8DwZD82aBuk5ggz7fYdsAOLiZrp4hY4ZM-mxhk8kx5qNmV09-a2e8MQFAwD9a353rYWVppvl_npz_ULREl45-Lb/3u6/CLSxUex1SreFa8nzPyY2RQ/h26/LmJ9hS8NUJ93HhfwMuMOpdA-Ip3mCQ-GcgaGjPwUdkQ">bipartisan </a>push for paid family and medical leave</p></li>
<li><p>Endovascular thrombectomy will (<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3OPB1hl9hJIohBeeYT3PR0JIfxL8poU8Bm9UDJIAC0tExjbsXD0L8mz_9iylSohT8D8/3u6/CLSxUex1SreFa8nzPyY2RQ/h27/dGwrFpQmXaUUnB7voEJwFhwJW-zYHOGB7KS2dqcE7dg">eventually</a>) save millions of lives</p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>The Interior Department released guidance on how states can claim <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiVBI6W0uiSEqujf_Hc1b0gWujt7QLBolngA7mL8u8VpoDsSqyXSff-HOF7I6jnLpltJpLBi9khVjZR9chAvVM-ci_Pjn6pONl2VtT2Un3mCReQWzhbjH-x8ijs17oL4yQXA7s4Oil7XzPpWydrSUM-M/3u6/CLSxUex1SreFa8nzPyY2RQ/h28/_qmHFNaBnhU2mZ12go5vHZ9WxtXjZ9oydsAyf1GCTw0">$500 million </a>to clean up oil wells</p></li>
<li><p>The world swore they’d eliminate fossil fuel subsidies. Funny story! They doubled them (<a href="https://link.mail.beehiiv.com/ss/c/fEw1cIZxS-IK_iL3eiKqk-x2rtOZXztnS_g7POLcZAL8udn6H9QFWmBfBA6qFHcg_QDezdVabIguDsRMvYO3WsKfmfea7n6enWu5HEa-fZg/3u6/CLSxUex1SreFa8nzPyY2RQ/h29/hbc_z3NdhF6OCqrn_GgzbPBq-JYczeh8BW0BWVa5XmM">it’s complicated</a>)</p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>This new <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iicZpr7HgFJkfrh_Hw-snubB8n-YdOHp0JLNcYlHhvIB-D5Yf138pTt9tXbkog0pfka1cprUWlCaBH5OKzkBI8658s9-LN-XeXcncg1rp5wEZwCbHGYpRwj6FZdvwJM8TBA/3u6/CLSxUex1SreFa8nzPyY2RQ/h30/mf-78jSEue6Fg-gXAHi_h5UtX9B3ZOhtbykFrEyxjdE">coffee cup</a> is entirely compostable (and cool as hell)</p></li>
<li><p>The <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiSejKHwW6oOq56dRiw5W1JQ2NwebEd3ddtyliVa3H3ubpAcRpyPx9JxqGvBjunUZlg/3u6/CLSxUex1SreFa8nzPyY2RQ/h31/1fwVfSEp8LmnJzlXtDQYZahBbJDWSZ9kROJip1HQZIU">Mediterranean diet </a>is, one, delicious, and two, may improve a person’s response to immunotherapy</p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>The FTC will<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRy_wRXCmCcBnkJVygkt4fsc71I7ABtFc9ycmwYc5L0pgbUp8eTLtXgvVplzPcxNNdXJJwGcpvnHWAYfiu0hsmBjTiyf-VNsAIhJDg-9g87P8kCcVOqOWbWpk4KJHPzfMNoQ4cvrr4AdOjNXJsYuKuQ/3u6/CLSxUex1SreFa8nzPyY2RQ/h32/YqdWy37xRZTyJWyh8_lkTZJ9I7qpqEIMgBvLkQuWi6s"> ban BetterHelp from sharing mental health data</a> for ad targeting, which, I don’t know, sounds pretty damn obvious</p></li>
<li><p>Instead of legislative bodies, judges are making <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTPQyJKsgma2qWwvD2Pz2dwgBxWkyk7SRlmg9FVcdzrm49XETTeI8ELXzZeJtOeHcf8hnzi4kKZexpzhIjVUSW_dc0EcEYXhUkYfsP_lrBVP/3u6/CLSxUex1SreFa8nzPyY2RQ/h33/yk0wStR34zlvZ5YccW7pX29m5x_U2U0E2E-Rwuw7jx8">consequential tech policy</a>, and, look, nobody’s prepared for this stuff</p></li>
</ul>    <p><b>COVID</b></p>   <ul>
<li><p>This is the first <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiW7u9W_bZ-HvsQcEFJ22U6kz9uS1hMyU8YEkmSpbSX8Wmqp2JyG2QA_f2e_R7NDFuaCCv5Cg9ijBGwwNFVtcH3FLtWu5ld6PfAdXOcilYgs94zD115h8ae7-qFdwvy8vV0i7vPp6o7ICwYexHwNQI6Y/3u6/CLSxUex1SreFa8nzPyY2RQ/h34/0qnGPL_oeyZcHLKYF9_Q6fRPqjijOUivbPUuBUKc4zs">at-home</a> COVID <i>and </i>flu test</p></li>
<li><p>Why forest clearing doesn’t just release emissions —<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRbNr2zr4N0nDlmZDOxVULGn9UJPW7kkWxzQX0e0dyW1EUW0uDzRl7RCn9JAyoOvc7Gg-0nWN6r4CIOLnXu9cdtoIhd1zl2k67qA4QoCGDe_/3u6/CLSxUex1SreFa8nzPyY2RQ/h35/Zj0zgvMBqaUhHRXNDpXc7MkRN6Fs5nPlHi7VH6tmzpY"> it helps viruses jump</a> to humans</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
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  <title>Best of: Lessons From Plants</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_lessons_from_plants</link>
  <description>What can we learn from trees? That&#39;s today&#39;s big question, and my guest is Dr. Beronda Montgomery. Beronda&#39;s a transformative writer, researcher and scholar who pursues a common theme of understanding how individuals perceive, respond to and are impact...</description>
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  <pubDate>Mon, 06 Mar 2023 18:00:00 +0000</pubDate>
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  <itunes:duration>4403</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>What can we learn from trees?</p>    <p>That's today's big question, and my guest is <b>Dr. Beronda Montgomery</b>.</p>    <p>Beronda's a transformative writer, researcher and scholar who pursues a common theme of understanding how individuals perceive, respond to and are impacted by the environments in which they exist.</p>    <p>She recently moved from <b>Michigan State University</b> to <b>Grinnell College</b> where she's a professor of biology and<b> Vice President for Academic Affairs </b>and <b>Dean of the College</b>, which is perfect because I can't think of anyone who is more intentional about mentorship than Beronda.</p>    <p>She is the author of one of my favorite books,<b> Lessons From Plants</b>.</p>    <p>She's also one of my all-time favorite podcast guests, so I'm excited to share one of our most popular conversations from all the way back in 2021 <b>as we more urgently and comprehensively try to understand how to adapt ourselves, our society and our economy and our ecosystems to mitigate further harm from climate change. </b></p>    <p>We can learn a lot from plants which are living things that are literally planted in place and so they are forced to adapt to whatever comes their way.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"Breathe: A Letter to My Sons"</a> by Imani Perry</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.berondamontgomery.com/">berondamontgomery.com</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/beronda_m/">@beronda_m</a></p></li>
<li><p>Twitter:<a href="https://twitter.com/BerondaM"> @BerondaM</a></p></li>
<li><p>Read:<a href="https://www.berondamontgomery.com/lessonsfromplants/"> “Lessons from Plants”</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Find our more about our guests here: </i><a href="https://www.importantnotimportant.com/guest-stats">https://www.importantnotimportant.com/guest-stats</a></p>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a05-43a1-71f0-99a2-fbc617ffcdad.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8662ac17-2624-4df1-a54e-352e93e8dfaa/podcast_import_artwork_20260329-2-w7znmw.jpg?t=1774790774" />
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    <item>
  <title>Best Of: Did A.I. Just Make My Life’s Work Obsolete?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_did_a_i_just_make_my_life_s_work_obsolete</link>
  <description>How many nights have you spent up recently worried that AI is just gonna take your job? That&#39;s today&#39;s big question, and my guest is Dr. Mohammed AlQuraishi. Almost three years before chatGPT and New Bing really hit the scene, Mohammed showed up to a c...</description>
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  <pubDate>Mon, 27 Feb 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>4027</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>How many nights have you spent up recently worried that AI is just gonna take your job?</p>    <p>That's today's big question, and my guest is <b>Dr. Mohammed AlQuraishi</b>.</p>    <p>Almost three years before <b>chatGPT</b> and <b>New Bing</b> really hit the scene, <b>Mohammed</b> showed up to a conference excited to share his life's work on protein folding, one of the biggest problems in biology.</p>    <p>But <b>Mohammad</b> quickly discovered that <b>Deep Mind</b> or to be more specifically <b>AlphaFold </b>had solved the whole damn thing.</p>    <p><b>Mohammad</b> is an assistant professor in the <b>Department of Systems Biology</b> and a member of <b>Columbia's program for mathematical genomics</b>, where he works at the intersection of machine learning, biophysics and systems biology.</p>    <p>Obviously, <b>all this is more important and more relevant than ever before. </b></p>    <p>Literally, it changes every week, so I'm excited to share this<b> conversation from 2019</b> or a million years ago.</p>    <p>The world and AI is moving so quickly, but it's messy and in many places it's <b>moving faster than our societal and ethical guardrails can keep up.</b></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3">The Better Angels of Our Nature: Why Violence Has Declined </a>by Steven Pinker</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Learn more at <a href="https://moalquraishi.wordpress.com/">https://moalquraishi.wordpress.com </a></p></li>
<li><p>Twitter: <a href="https://twitter.com/moalquraishi">https://twitter.com/moalquraishi </a></p></li>
<li><p><a href="https://moalquraishi.wordpress.com/2019/04/01/the-future-of-protein-science-will-not-be-supervised/">“The Future of Protein Science will not be Supervised”</a></p></li>
<li><p>Chan Zuckerberg Initiative: <a href="http://chanzuckerberg.com">chanzuckerberg.com </a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Find our more about our guests here: </i><a href="https://www.importantnotimportant.com/guest-stats">https://www.importantnotimportant.com/guest-stats</a></p>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a02-af9e-7328-8a1e-b35fc297d0e1.vtt" type="text/vtt" />
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    <item>
  <title>Essay: How to get sh*t done</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_how_to_get_sh_t_done</link>
  <description>This week: Pulled in a million directions? Wondering what the hell you do with your days? Find your north stars (and become devastatingly effective) with one simple question. What We Can Do: ⚡️ Please don’t use public wifi without a VPN. Please? If you...</description>
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  <pubDate>Fri, 24 Feb 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>1016</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Pulled in a million directions? Wondering what the hell you do with your days?</p>    <p>Find your north stars (and become devastatingly effective) with one simple question.</p>   <h2><b>What We Can Do:</b></h2>  <ul>
<li><p>⚡️ Please don’t use public wifi without a VPN. <i>Please? </i>If you can’t just hotspot, use the lightning-fast <a href="https://link.mail.beehiiv.com/ss/c/fC3wmbZCEa9bIMd8xH08qGz6aAEXbfnFTu2k6X72L38/3tz/gNX37lO-QUGCr48mwcWaRg/h17/6PoHjoGnvZo6SHF1M9tXh7ZK73dn6atRB14chExEJf0">Mullvad VPN </a>to secure your data.</p></li>
<li><p>⚡️ On the hunt for new furniture? Save some trees and check out <a href="https://link.mail.beehiiv.com/ss/c/1SvmiET6dGZoL65MPD6aOZoYSxNx2Stccp-cB2DU-gA/3tz/gNX37lO-QUGCr48mwcWaRg/h18/ZMaSUlneir_GonqEVNqWyPoPW3yF5M2uud_YrMyeRSc">Kaiyo’s marketplace</a> to buy and sell fancy used furniture!</p></li>
<li><p>⚡️ Cancel out your transportation emissions and find your next (or first!) e-bike at <a href="https://link.mail.beehiiv.com/ss/c/d4ruQtIswcxhZq9taaCtBu0QbcSb0rOPOaG2MjN3cTc/3tz/gNX37lO-QUGCr48mwcWaRg/h19/u13IKR6fFXPfPUaCpMyVEpK96rR0pTKr7u4d12cFa-k">Ride Review</a></p></li>
<li><p>⚡️ Want to go to climate farm school, or be a climate VC? Get the education you need and <a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At-QoQcVNREDdnF4vyH7GL3w/3tz/gNX37lO-QUGCr48mwcWaRg/h20/FNezQGpyXCt9tvcdVPV_XABZffDdEo6QkjDk-hwfXVA">build an incredible network</a> with our friends at <b>Terra.do</b>.</p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>Are we getting <a href="https://link.mail.beehiiv.com/ss/c/U8qlrpnjMc4s9xn6sPj3NfQNJtAW5YUqbmbjuNuCMIloCvZi9DQnXTw9-EMbGRNwf5bcFKMNsFJOmZBGs1Jecu4g2Jdzk2OLd4-BlGcvRo9itutCWWFh-zz0UakfIxaI/3tz/gNX37lO-QUGCr48mwcWaRg/h25/CTLbLT4Efkg7N04VY5gB5nukqzNRqqoQm94nz-2SU7Y">closer</a> to curing Alzheimer’s?</p></li>
<li><p>5th person <a href="https://link.mail.beehiiv.com/ss/c/koBtmbDJ2Zu0FrWV2882DLwz8ZOyFX7R3YukbOHyMKk6lUAIe-iGcJ13f2Ryc5WX98vryqCsHjHYDW86qKECtURz_sjU-FWexR3k1HqnmshU-FouD3dH8zOB0AIxthzt/3tz/gNX37lO-QUGCr48mwcWaRg/h26/odXl1uYc273YOCK6QWv4HFUV-gtPn5dpdNTr35CmxHU">confirmed</a> cured of HIV</p></li>
<li><p>After a brutal winter, <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iicIoPcO78LlOv8YJJrDtp4C9RRR0Qxj4oeTNL4q8BQdODNZcc7p9srj1IB_ptGeyJuDSTVb7-G_JULNTrJOai_Lm4sgfz9nyo0bexcOWrHWg15maZEVmzlmnjXRyeZ3heA/3tz/gNX37lO-QUGCr48mwcWaRg/h27/WvsjDEQlX_R6IZroBs0u5QZn0oSpfDtTGLk9ws13XBM">an RSV vaccine</a> might finally be around the corner</p></li>
<li><p>Social media has been a major cause of mental illness in girls for a long time. <a href="https://link.mail.beehiiv.com/ss/c/16eohzfyPC1xRMpAq3LH7WMV9dQCJzZmQXR7gi30v6gzu0k4jpsssGtpRzQrW-cmYwr7VIT95qSKCDgMsUPAz-12Zjv6W0v6vyRkjW4g-M-8SsUYkqfKsIubfKvVMGJB/3tz/gNX37lO-QUGCr48mwcWaRg/h28/dymcuXYdFH9jS5gVksauXzm7tUK3lQ2xRNHMUGf5tTY">Here’s the evidence. </a></p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>How <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiaargLk8AxIqUNnKsadg6lPrrQP1EUwKGuAVQlMBZ9ghwW9Xjjn_77zTXtT3qdBPmL9O4fQn3bQCp_A1QHHswsVN7-kUKD8-2GaxwwNatLd8Q3VHKVFnEjzLY-jQtcQmxw/3tz/gNX37lO-QUGCr48mwcWaRg/h29/zaSMGLSLhQrTqpWmmg_Ijm5vIeAydxeEvGNWOk_PSI0">disinformation</a> is slowing the clean energy rollout</p></li>
<li><p>Global corps climate pledges are ‘<a href="https://link.mail.beehiiv.com/ss/c/0Cf1srzExyTE9bt2YpTLVpY7-0stawBE_6D2yyngoz0hCntdmN2HAgqzvtURSCCJQbiQ4H-VOQzu3x-MicHB-UtEXJgy07oVRTxvG_uAlPBKfodGqTdwLKRrLOLU6CRtpes7lnNNxhUfjc5Z-tsBAg/3tz/gNX37lO-QUGCr48mwcWaRg/h30/uVfSTm8PtKYyqlJITxFoygunemIgOCFr42aPoyks0NQ">misleading</a>’, not the word I would have used</p></li>
<li><p>Biden wants all of the <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiUWbi3DnhIwTfivVRkgOxZFoXnsc2oCCHspjJ5gistGauEyMEiAFyyUNyD9LsrV2uc6zAogtrKj5Xhx7_ER797v4aAxhij7cgyWnnOQ87bz_/3tz/gNX37lO-QUGCr48mwcWaRg/h31/HMlZOeiXVi3JHgsfV8Ew39ignizPXgoaU9g0gcC-wMI">floating</a> offshore wind</p></li>
<li><p>Why the hell has climate change made <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3ONv9KskzyAATBBYtv3vn46PSzVm-HBFQpFSOIhxXbOMupx7PEVYGdHfyQIdhTAEjq3mcnTRtpUJNskO6Yyhp9w2/3tz/gNX37lO-QUGCr48mwcWaRg/h32/VxAEGhbayqxpyyynN4yVExlMI7RmTeFW6KahMM7e0Nk">tampons</a> more expensive?</p></li>
<li><p>Governments spent a record <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRoO4vtZ-04F6u_tIJM98uTqjOo2QwZGnuEzCp2SVeP-OaTrl-ZP7237Q6vfmNacUtDklkMCYv_nh74LIUP0-vredbYp9zudCNEH3W2Ro6X9INkBrSUwKmebepZAQVJxbtDXRMM_zCpJj1ZNZ68-foI/3tz/gNX37lO-QUGCr48mwcWaRg/h33/53GxiOUNWNAoHgFzxnrK-n6AEXJlRjCKr8pJ6VxTl9c">$1 trillion</a> on fossil fuel subsidies last year</p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>One year later, the <a href="https://link.mail.beehiiv.com/ss/c/h1_F8Wtc7lOEot2zuJ67r-2gMCsZc7-mwF1sWSsmPzUNCynHUNpfKLbLgILK--5G2QzVaaV9xuxjVXuXJCmZ3bpAhEvP-SVpkI0LqaznLRo/3tz/gNX37lO-QUGCr48mwcWaRg/h34/TRrN5HifI94f-8SZ8_qWw5ncXcmldKNIojaWAG5Htng">infant formula crisis</a> is still a thing, and could happen again</p></li>
<li><p>Cereal companies are <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTIfomGoZhLxxW_Ku1QaPigZuV4ELGubN6aZ3DdKJ-L35HhEx9rLueCXYbkUmoMxi35PfI3k9UVcmvbpHaA08Ho/3tz/gNX37lO-QUGCr48mwcWaRg/h35/N8A9CdgYvicvxc1FZbM4sgjw04EdWx3fgGR3O5uWhfU">NOT pumped </a>about the FDA’s new “healthy” label</p></li>
<li><p>Congress killed a bill to give <a href="https://link.mail.beehiiv.com/ss/c/NukW_9m6T9wghN1yKjQo6Eh-LvkqAOSf3eQg2T-QHUKlBXi3h8-jMOndHH8CJOqnx52aV5PjePQMcN3ULypEVZJ08BqVywFBOOcwvfctNvnID40QX8ANvXKHcWts_fpFyks_oBhSshj0EJIp_dRn4bXStWV7zkFulqwSsg4shIs/3tz/gNX37lO-QUGCr48mwcWaRg/h36/wcHvjNGueFsLBcisBvkI5cbGBKDZuZ5vGOi3UR7kioM">farmworkers</a> a path to citizenship</p></li>
<li><p>Healthier school lunches <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiaargLk8AxIqUNnKsadg6lNxyYwLYt2E-_CLHq8IstPHitQXQbWJOJDgOJhhly3XSwqlYkxTT78hBrGClCLxwYRigLg_KybNjEsrkez4wgHS/3tz/gNX37lO-QUGCr48mwcWaRg/h37/d26SLRo_juyzk1kXmFOufQKPPOy39cBvaiLYS3zDWSM">may </a>reduce obesity</p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>Why haven’t <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iia-HHV-VypVcuTKJKx7aHUb29IPDORF_07qzENrfQjr76VHGFQhlajo4AAHLkBHOz24ciUitSQWjMK29eFN35PKVnVI3aFD1dnrixJ96AFIqfZL-EJ4VGBfOWsA4QQmhsOJUh4evpCoMNXynNFwvx0msL7nz0Qy2PYpimS8fCb5-/3tz/gNX37lO-QUGCr48mwcWaRg/h38/lGywHsLQWpOZ3vQoOyl06LCyP1f_AHfB_66OAzt4kIw">digital therapeutics</a> got payer coverage yet?</p></li>
<li><p>How Google’s ad business<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRbNr2zr4N0nDlmZDOxVULGiSXHHHUiGc3Jpt6cHIhJpG42SUzCk40qYVCaQybacnVvXFL2YjQqpxo840HSzOpA3COtsuNKAIuJauYD90oYGNz665y7Oq5vckrPZAY88vA/3tz/gNX37lO-QUGCr48mwcWaRg/h39/Q5eT_dlgcKDlMUVDG_ADnnp0bN8CMxouhbn9gFE0a58"> funds</a> misinformation (I wrote a <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiaDRr8_bgONEgT_2fwVJt3vh1800FSec8patagQkJRKI0FM-lzbXet8r7WE-4TnaGPxIxWpkH7hGczOq_UZxjTk/3tz/gNX37lO-QUGCr48mwcWaRg/h40/7YBFerb4I4vUSnBRm1F956DWvY22uIFTAoCgYaoy-_Q">deep dive</a> into disinformation last week)</p></li>
</ul>    <p><b>COVID</b></p>   <ul>
<li><p>That <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iidEygjon78zttyzawaTmN_celNZ4p1ksUZuGcGCLeSAAgV9TQwsZwMnlEWMvx9t9kcs0AsD7IqZbQkXD1Z1r1KaLqMGvaJKIGHUjQLjNrjSVtb6pEPIYsbobMTbBxpDwoZrXSk2JqT1EUprYaMzdCsqKCR1zm2T2l0xr5ts2QFVK/3tz/gNX37lO-QUGCr48mwcWaRg/h41/9ChCIvRwyYN6Es-XrpKlUywTvHjTdp6CLT7gIf7foog">meta-study on masks</a> is decidedly not as decisive (or honest) as expected</p></li>
<li><p>What happens with COVID-era<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiWI5ZZO7AmilpgPBqj0CmdFW6TmB0h8femVvPfBwN6S3EliLZdufWibV5m1re8lXZHO-72lm2uxz54AEaqZ33GI/3tz/gNX37lO-QUGCr48mwcWaRg/h42/poxGrKJAyrFRc9XD4edMFGubH251_KbsPpQbOlKlAXc"> food benefits</a> end?</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39fd-d840-7b09-9e93-96562e09dbbe.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/63c5fbaa-fcce-473f-a4da-f4e0b41e2658/podcast_import_artwork_20260329-2-twu5ta.jpg?t=1774790768" />
</item>

    <item>
  <title>Essay: What Do You Need?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_what_do_you_need</link>
  <description>This week: The future of search and chatbots looks a lot like our ancient past. Why do we keep making the same tools over and over again? What We Can Do: ⚡️ Addiction is brutal. Help yourself or a loved one or someone you’ve never met with Shatterproof...</description>
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  <pubDate>Wed, 22 Feb 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>2701</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>The future of search and chatbots looks a lot like our ancient past. Why do we keep making the same tools over and over again?</p>   <h2><b>What We Can Do:</b></h2>  <ul>
<li><p>⚡️ Addiction is brutal. Help yourself or a loved one or someone you’ve never met with <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiXseu_1O02YIZTkaoMiDHuzPaHuG3TRvw-2qGczUmoPU/3ts/swskyWnCSpSFJRl7Ers9LA/h13/ol_CbXB8870ilPP_5IVYXIc2TameUa2HaRrL5cewU_g">Shatterproof</a>.</p></li>
<li><p>⚡️ I’m so excited to share that my favorite event on Earth, <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iibJTmERf3cSDDXcuYOr1vGmGqoPJVU93WEmn264hvu-Awxx0todGFYE6nPgOz2Qcpvyx-dTvUbZ8q1Cp-iSErCo/3ts/swskyWnCSpSFJRl7Ers9LA/h14/B_orKRwLXDqBwInvbTe1UaYJDOKjcCG9s1xWHoXIi2Y">“LA Loves Alex’s Lemonade Stand”</a> is finally back. Support pediatric cancer research and buy yourself some tickets to eat food from some of the greatest chefs on the planet.</p></li>
<li><p>⚡️ It’s a pretty pretty pretty good moment to read <a href="https://link.mail.beehiiv.com/ss/c/wvPN6TD-oRu_rLBBWhxymp-zTYYbG-9mpe8w95NMSbE3sNpHeX5xePeAt9Z7ol4S3TJ143iOzAKpFc3IPlIyFw/3ts/swskyWnCSpSFJRl7Ers9LA/h15/quxh284M1pEOFljpLkWyM3Hmt5HTXPth0eBoq_DfXxg">Atlas of AI: Power, Politics, and the Planetary Costs of Artificial Intelligence</a> and <a href="https://link.mail.beehiiv.com/ss/c/wvPN6TD-oRu_rLBBWhxymp-zTYYbG-9mpe8w95NMSbElRWcWZWRxFSn1iU8xU6GzaqNA57bC0pLmr8sAP7CH5w/3ts/swskyWnCSpSFJRl7Ers9LA/h16/ygm6syWZcinZ33onpOjxJQINhP0v0PGN7aNdi5Y_5fw">The Alignment Problem: Machine Learning and Human Values.</a> </p></li>
<li><p>⚡️ Want to switch your retirement fund to one without fossil fuels? Check out <a href="https://link.mail.beehiiv.com/ss/c/h1_F8Wtc7lOEot2zuJ67r9EdzcoYTgETScTVF2vHcDGmRIHs77gA5rjFW2vnBvto/3ts/swskyWnCSpSFJRl7Ers9LA/h17/2On4Zmhu-deBnAUjhQ-n_CsbXpOC_qCCg5UiRMA_lVw">Fossil Free Funds</a> to find mutual funds and ETFs that qualify.</p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>It’s probably helpful to understand that <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiUOQtX5EdwABBEnhPSA08cwFKMXxo2cXXppWIOa9CQy0sbf0v_zY9e9ERxokmscFOIwTrRiTCQafvoJQJiUdGQQqo5k63kqgP2a0pwTmz_coOwMLtCSB7S5kjStEvfphsA/3ts/swskyWnCSpSFJRl7Ers9LA/h22/0OzqAHlg9LAESQOA0buEzM7kigiTBMtaC3YgsnXF51s">half of all American hospitals</a> are projected to be in the red this year</p></li>
<li><p>American teenage girls are <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiXoqmQ7u28-t6eyMP0fr70YnkftVxZX8mI5q3W-aXhHFgm80KevY51My0_tkbKHAtNRY4nFQUjm4Z7YSeYk3gqQGhzu4HRXr-Ds_Fbxw5uB7KzQi4zVZSEQKY62TDB6EoQ/3ts/swskyWnCSpSFJRl7Ers9LA/h23/1UbE2v5xLm_ok14QScFhHsoz1V9X5diWWKt0i8c6Kt4">suffering</a> in a very real way. There are a million things we can do, <a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At7i16f3jLhYpmt6cBSSoeMrEf8ua5zx1rvlwEogUZ1ga8YzD3HFAF_mWlrJ8BjzOJA/3ts/swskyWnCSpSFJRl7Ers9LA/h24/s2t_dOJHjMQh-rNqCJGHHNf8i7vQFICvl5g1ik8m5r8">here are a few ways to start to help</a></p></li>
<li><p>E-bikes incentives are <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRoO4vtZ-04F6u_tIJM98uTqjOo2QwZGnuEzCp2SVeP-sifTTEos_Es8U3amZQKOLDGag1bTqg48aDx8qXM9xywvSCyxf0jgSuie2A8aucACQflnuOmpbr78f7iTsWlq8Q/3ts/swskyWnCSpSFJRl7Ers9LA/h25/7bSjPbmKxbbLE3ShFVA74brN0yen5JNtK3EC-1X5wes">SO POPULAR</a></p></li>
<li><p>Sure, we need to get toxic gas out of our homes, but also — <a href="https://link.mail.beehiiv.com/ss/c/1SvmiET6dGZoL65MPD6aOf9KHiSr4q4NvuIpwC-7egP0DWPyc1IB9uJrPszdsW9-FwvOXa4z4bR0ew4tdmPstROiWEoulSjxEheOyw6XlT7Dvd7EbRpSLrtJVyQOkt0w/3ts/swskyWnCSpSFJRl7Ers9LA/h26/9XqqvqHdWTSJpyIoPPtAjAxUfjapYKkdyRMC17QzBkw">why is asthma the way that it is?</a></p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>This <a href="https://link.mail.beehiiv.com/ss/c/NukW_9m6T9wghN1yKjQo6JwGu2Uu4DssIir1HeVF9X10tFgLKNOGLDIJSxMPVeypIv5f0XhFSy2aBCI6g19nqljYJVBB6nQznaWEWYlUHqANPliRcgpiSE3LlL6ENJtbBGx7JOGvBzECOW4tb13M1w/3ts/swskyWnCSpSFJRl7Ers9LA/h27/zFa1XnsAyd2v1NaRKrE4GXs5FIv6i3Mqm5QNzFKo8so">amazing new solar farm</a> is also a prairie restoration project and a carbon sink, you’re welcome (also, let’s hear it for <a href="https://link.mail.beehiiv.com/ss/c/NukW_9m6T9wghN1yKjQo6Eh-LvkqAOSf3eQg2T-QHUJIp6-Cs3HuUY4-tMGGArLICBDzvgqMep2gwwcVgJ4PiPtlR9p_3yPmEAxJCQtq9onO83WlDZoM3lPM8d3ClKIEXexhHC68nkhVwcXi4BUHQQ/3ts/swskyWnCSpSFJRl7Ers9LA/h28/5AdHc63WglDI4DfkJKXx1VDzxYyPRymaHuAW4CHl6Yk">hedgerows!</a>)</p></li>
<li><p>Harvard <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiaHl8m1MBdKo03Ulx9IkmlcOzaBckThXgkFk4vl61wGXpWnVnzTan6sQno7WclV5VPcj_t1jbitTI3d7F2YQDsu5Gn8oRdshvrRx8z4RVo0jSB4nWhs-z-fpi7Jn_1uOMek_BWgH2xwdPiBHwkzshhk/3ts/swskyWnCSpSFJRl7Ers9LA/h29/MYWwU8cVHc7pyWl-hFxQUQUQq1GE2RBGm8IlqyTvXMY">voted</a> to build climate change into its medical school curriculum</p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>Sorghum is one of our <a href="https://link.mail.beehiiv.com/ss/c/NukW_9m6T9wghN1yKjQo6Eh-LvkqAOSf3eQg2T-QHUL1PNRBwTYJTaDeZ4p7w1pVHLyIYfvMGnr_gX4wsSJCHnLHsOY1R8jPWmQM82RLB2XjK0zS-YYi11s3Y27vKh13NDG7Fmb7fZ77Ka6ptFBwDPzmR_U-Hs3Np4WwO9ZGD3LzE9-m3wBWjEisPOXAq-wq/3ts/swskyWnCSpSFJRl7Ers9LA/h30/8d-q3cQnGSTuliqxsiPHEU_Zc233YdNY2k6yxtNKse0">oldest and most reliable grains</a> and could be a stalwart in the age of climate change</p></li>
<li><p>Can food be medicine, <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTIfomGoZhLxxW_Ku1QaPii6-F-lwWftDeHerk6NQoosw6UChe9VD_A-mFDqXTynMRhSqMw87Qhmq_ydHcNKPUfPgN0Tf1i9CcTlmhws2z_V/3ts/swskyWnCSpSFJRl7Ers9LA/h31/6WgcNvRK_4m8Ky4mn0CUpg_tTYL0MLxAZG1ibHCNpVg">after all?</a></p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>Tesla’s <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTJLfiTeVbPCWlDxK96q64KHhe04QulNfRAc4RV6m0tSiQ1PfYYdD_BLsEFeC-WbCuMtbGQHLQEKBVMpq_R5WlOZP4yZhU6OceAjstSJJM-W/3ts/swskyWnCSpSFJRl7Ers9LA/h32/I324hJ3Xe7mtWiHHXGlUlxZeDYVmY6EI3JovrzNaBTk">recalling 300,000+ cars</a> because self-driving was bullshit all along</p></li>
<li><p>Supermarkets, like everyone else, are <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTJLfiTeVbPCWlDxK96q64KHhe04QulNfRAc4RV6m0tSiQ1PfYYdD_BLsEFeC-WbCuMtbGQHLQEKBVMpq_R5WlOZP4yZhU6OceAjstSJJM-W/3ts/swskyWnCSpSFJRl7Ers9LA/h32/I324hJ3Xe7mtWiHHXGlUlxZeDYVmY6EI3JovrzNaBTk">selling your data</a></p></li>
</ul>    <p><b>COVID</b></p>   <ul>
<li><p>China’s <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTglARnCumnbD-h1pksVgEwRW-JUlAbqgCUykew24pycsCsg3sGgDNZOFEUfHBGlW3yg3TTXRTFQiepFUUdO1JBazftryEtQyzdw1NpElXyvI7psh-rIUfI32o5zwBLmZw/3ts/swskyWnCSpSFJRl7Ers9LA/h34/UqW-iqjJPbkwhh0gT8gvaGMYN1-pBsd_qoBQk8iiSSc">recent COVID death toll </a>could top a million</p></li>
<li><p>Is Long COVID <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iieJYdmDTZX45dQzXdvKoOKJlF4mnOpSW1PKv7TAgcPcG43sA6dFvCWFhzVVjmFITxHMVN2F011mwB6uuytWvdrSJKOdoMFNUlzAtqUIykOcOz1AGoPHWfO2KfArw3FmAUKkvQ57mAdeW-3uakGQzW7jYlhP78FB58LF0rXosuT57/3ts/swskyWnCSpSFJRl7Ers9LA/h35/Nh13zpA5r8JSKq1BPgHMEH71zdMXtLhdUcCVsJqNSLs">a neurological disease?</a></p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a01-68cc-7327-a29f-830ea01a993c.vtt" type="text/vtt" />
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</item>

    <item>
  <title>Clean Air Is An Inside Job</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/clean_air_is_an_inside_job</link>
  <description>Imagine you’re in a sci-fi movie. The one where everything’s on the line. And while dinosaurs or aliens or a virus takes over down on the ground, you’re the scientist unexpectedly riding in the helicopter with the actual president, the scientist who’s ...</description>
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  <pubDate>Mon, 20 Feb 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>3092</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>152</itunes:episode>
  <content:encoded><![CDATA[<p>Imagine you’re in a sci-fi movie. The one where <b>everything’s on the line</b>.</p>    <p>And while dinosaurs or aliens or a virus takes over down on the ground, you’re the scientist unexpectedly riding in the helicopter with the actual president, the scientist who’s run the calculations and asked the questions nobody else thought to ask, who’s uncovered the virus’s single weakness.</p>    <p><b>But nobody’s listening to you.</b> Because it’s complicated when everything is on the line. <b>But you know that what you know could save millions of lives.</b> </p>    <p>What do you do next?</p>    <p>That’s today’s big question, and my guest is <b>Dr. Linsey Marr</b>.</p>    <p>A renowned scientist and multidisciplinary engineer who pioneered research into a better understanding of the flu’s airborne status, and how humidity plays a role in the flu’s seasonality. She is among a <b>very small group of scientists who truly understand the aerosol transmission of bacteria and viruses</b>.</p>    <p>Three years later, we’re still wrestling with the implications of this virus and <b>how we level the playing field by cleaning up our indoor air.</b></p>    <p>And nobody understands the challenges we face – and<b> the opportunities in front of our faces, literally under and inside of our noses </b>– like she does.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780593492543">Our Missing Hearts</a> by Celeste Ng</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Dr. Marr on <a href="https://twitter.com/linseymarr?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a></p></li>
<li><p>Read and implement the EPA <a href="https://www.epa.gov/indoor-air-quality-iaq/clean-air-buildings-challenge">Clean Air In Buildings Challenge</a></p></li>
<li><p>Learn more about <a href="https://www.epa.gov/criteria-air-pollutants">air pollution</a></p></li>
<li><p>Read the CDC recommendations for <a href="https://www.cdc.gov/coronavirus/2019-ncov/community/ventilation.html">ventilation in buildings</a></p></li>
<li><p>Install a <a href="https://www2.purpleair.com/">PurpleAir</a> air quality monitor in your home</p></li>
<li><p>Monitor CO2 in your home with an <a href="https://aranet.com/products/aranet4/">Aranet4</a></p></li>
<li><p>Purchase an <a href="https://www.nytimes.com/wirecutter/reviews/best-air-purifier/">Air Purifier </a>for your home</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Find our more about our guests here: </i><a href="https://www.importantnotimportant.com/guest-stats">https://www.importantnotimportant.com/guest-stats</a></p>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a03-5835-71d1-ab5c-683927fade80.vtt" type="text/vtt" />
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    <item>
  <title>Essay: How to Survive</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_how_to_survive</link>
  <description>This week: There are a default group of problems that exist in our society because of the basic needs required to be a human. They are: Air Water Food Sleep These, our most primal needs, are more or less biologically inarguable, and the good news is, w...</description>
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  <pubDate>Wed, 15 Feb 2023 20:00:00 +0000</pubDate>
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  <itunes:duration>1590</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p><b>There are a default group of problems that exist in our society because of the basic needs required to be a human.</b></p>    <p>They are:</p>   <ul>
<li><p>Air</p></li>
<li><p>Water</p></li>
<li><p>Food</p></li>
<li><p>Sleep</p></li>
</ul>    <p>These, our most primal needs, are more or less biologically inarguable, and <b>the good news is, we understand them very well and have made enormous progress to ensure they are accessible to a greater percentage of humans than ever before. </b></p>    <p>There have been trade-offs along the way, of course, including plundering most of the solar system’s single habitable planet’s resources.</p>    <p>Without fulfilling our most basic requirements, we can’t truly move into the future, no matter how much one small but powerful group wants to skip ahead to electric planes or flying cars or extended life spans.</p>    <p>I want to get to the future as fast as anyone, but <b>without equal access and enjoyment of these make-or-break requirements,</b> there are simply no bootstraps to pull yourself up by, no ground to stand upon, much less to collectively reach higher.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p>⚡ Understand the health impacts of <a href="https://link.mail.beehiiv.com/ss/c/6JFCRX5ub1yoypvRn_3eGtAgzNewbiE_LICq0gU8Uwo/3te/aX7wEcwQQpWpkUtFYoTGFQ/h14/dSTiQ0gSulxC9Sv6AsIpLh6g5LkhXz7KfrI6nxFV6Co">what’s actually in your food, cosmetics, and cleaning products</a> with the free <b>Yuka app </b></p></li>
<li><p>⚡ Reduce food waste and <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iics7ooZqz9FgPZu88IQ5OEM-YwLWYMWDPMTsp0hnTttD/3te/aX7wEcwQQpWpkUtFYoTGFQ/h15/kYBqJPrIxZcGZ4ROU2QAwwZbY-l7NEkRHm1juD0GiEw">take care of your grocery shopping</a> with the <b>Misfits Market</b></p></li>
<li><p>⚡ Interested in community solar? Plug your zip into <b>Arcadia’s </b>tool to find out how you can <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iieyGIZNC9PlkaBUkxgX2Jn4OsQHWHfqJldn5inYBM9f9/3te/aX7wEcwQQpWpkUtFYoTGFQ/h16/wix96Qfe1NnOX7NUtXNiDYNDv_LqaXvgw3EwPGx6JZ8">go clean and reduce your power bill</a></p></li>
<li><p>⚡ Want to <a href="https://link.mail.beehiiv.com/ss/c/CiAEmsbg01KFwFb8ewGLSxqCzc-2I661lpWa3R62sIPz45xfEMlzTplpqhT-c3eX/3te/aX7wEcwQQpWpkUtFYoTGFQ/h17/e5aGoXCTJngswYrWxlVXxLpHmeasi9Z7TTvwcc9oCGo">invest in clean tech </a>but don’t know where to start? Check out <b>ImpactAssets </b>and <a href="https://link.mail.beehiiv.com/ss/c/CiAEmsbg01KFwFb8ewGLSxqCzc-2I661lpWa3R62sIPz45xfEMlzTplpqhT-c3eX/3te/aX7wEcwQQpWpkUtFYoTGFQ/h18/n_0GWNC1mnal9ipvlSRn17lor8-dlq09OWBQtOW0Zko">their donor-advised fund</a> and put your cash to work saving the world</p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>Is <a href="https://link.mail.beehiiv.com/ss/c/QgjBzarbzqjekhTFFit-AlNryLlQk6aYLrSAGkUh2oD3j8vZHgkAi08itGAi_qYs5--qHFfeB_zBRYpgT8enohVH8d-Jk6t50tfPdfZlvUEup-0BjcxUL_4IPYQAxxXw/3te/aX7wEcwQQpWpkUtFYoTGFQ/h44/fA2ms7ZzO7T73U0_1Zud-xGA5Z3hCnBYEr2XbXJtpNU">this </a>why lung cancer doesn’t respond to immunotherapy?</p></li>
<li><p>The first federal <a href="https://link.mail.beehiiv.com/ss/c/koBtmbDJ2Zu0FrWV2882DMlNSKEHrMHoZi1DlXw_OJyaqGV9CWac2ZRGnGyqWsRBDYr4Qabg0j-tAHGAAbjLyAsQ1_sgFAInEwWrT0wTGJP6ixYv6tVmCxllKpIKl7S1f-gK2NYXcJcaBW6FPpzyG1HegYLKZ8SQqRCqp-w-p30/3te/aX7wEcwQQpWpkUtFYoTGFQ/h45/r9yxRYBqa_CoYnSA8X7G_I43mtP_wgddYj7thVJIL0I">gun crime</a> report in 20 years dropped</p></li>
<li><p><a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3OPMZQATw5a_kDK0A2BJS0CXgkkMmoqkb5If5Fux1Yw29YqSShkMO_6hzVsSXWVolSUAAS03RBY2PtBhF3ao8GLi/3te/aX7wEcwQQpWpkUtFYoTGFQ/h46/7x-SrqyjcUk3kBLmsWvIrMMWdT3F5jottXtFDRQfyA0">New blood donation rules</a> will loosen restrictions on gay and bisexual men</p></li>
<li><p>Prenatal exposure to air pollution is <a href="https://link.mail.beehiiv.com/ss/c/N5VPMbd61mETFbSU3e12aMcUtiD54JYBHVKc_jdKHQvitJHSKAaEOaHegishMDO7FEuxPFaHeIEvtywQNBqZgPajtGwU8JG20YNQc51hXCs/3te/aX7wEcwQQpWpkUtFYoTGFQ/h47/6stiuWAQ3MdP1NLa5It5DHqFrsBoJm8W96GHbyx57cU">associated with</a> neurodevelopmental outcomes at just 2 years of age</p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>The US Treasury made <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiWUb2seI61OMwOOKkwrKaSRmoc2w903lkQZ_mH32LyTCGDpX3XXAmVEKbLz338-BulRY3KAbe38V3nfLSoY2WOh040BzTsKu69bxgjPOM8D3J2DGAwFIwsXf06Tfj4aaG3CwW-g3oktLix8OXCCn8U0/3te/aX7wEcwQQpWpkUtFYoTGFQ/h48/a9BlZjJoLK3T7_DUgafiJqkSw2dRIGGAN-1A8MXyEr0">more cars eligible</a> for tax credits, and still, there’s nothing for e-bikes and other micro-mobility options</p></li>
<li><p>The Colorado River crisis is not going swimmingly as <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTJLfiTeVbPCWlDxK96q64L0Ixtk2YBJaMAHpXQGadwPRjIvMyY1LAPRuDn4AkKVudeJMelXgeuDUWTaMCpsZR-lPnqKYejaG_MkdCSW6QuA4Dy1LkGcufT8Up057Cad2FObkBgRKSTMcodpzqa-AY0/3te/aX7wEcwQQpWpkUtFYoTGFQ/h49/ru1JKy_E1Z-pYNVg4-qZTcyqCFXj9Xslv20-rWR8twg">seven states just can’t agree on cuts</a> </p></li>
<li><p>Europe’s fossil fuel use should <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRoO4vtZ-04F6u_tIJM98uTqjOo2QwZGnuEzCp2SVeP-6s178p8n23VI3GK-gsmIZAdyU2Pb7YA7Dj2Jz30_Ooqc1UoGhFjBlk7R7JhCHRHiQW3l2fw8hLnfnNBrqDsga2uWnCkIInTh1HfK6v_9_S8/3te/aX7wEcwQQpWpkUtFYoTGFQ/h50/hMGnFsFmJQQkKUygp1HxsfRtq9OQD0yBSyTTWQGOZn8">plummet</a> this year</p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>CRISPR could help <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTPTR676iUdBfCNLVMM3IlE4MZFOkgxoogcFD_FtMt99SHfZiQhCWnp4P7C7RltcZg/3te/aX7wEcwQQpWpkUtFYoTGFQ/h51/XsX4WgxWev4HLyiG3tun6Ndlu6x80joSd0LSsg27YqA">feed the world</a> but boy genome editing in crops is a tad bit controversial</p></li>
<li><p>The FDA <a href="https://link.mail.beehiiv.com/ss/c/h1_F8Wtc7lOEot2zuJ67r2PwEbnlVNOLmf9M64E5R43Eqkrl4rMoU5Pm9Yh9SJ-mk7WuVwbxGqkidYv11gE8Ig/3te/aX7wEcwQQpWpkUtFYoTGFQ/h52/2hx8v9bI6gVEICGzx1aa3fB5gaNAW_JTgKcVsJDsbzo">rolled out a plan</a> to re-org the food side and not everyone is pleased</p></li>
<li><p>How <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRiuuAkzRSM-MLjNUCJ8je_j8AzHB7_5YJW9KG7NLEDSXwJp9AcBJoMwKZwtIWli6a1utLWgCsPvZYCL7cpEGTB5jxKxJ6WpVBzS96vDcXhxwOQs31nSsSCdhhWQ0ncuuA/3te/aX7wEcwQQpWpkUtFYoTGFQ/h53/7oP6rbdRAy7uDjN5TEget5PQZNRMt6exl7G_aOSeIAE">road salt </a>is poisoning Michigan’s water</p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>A new group called <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiS_o7a1UKjRJ_ZF5xRCvDF100L3eg5jFpKrlQ2QSmnbOfIYdWSzqhN2AyO2sGwjhTuRTOfxn46ZS3F_0MyczcSQ0R4hm8H10JBD6ahxV6WOXsFoOwUTWdn56rTsq_PV4wA/3te/aX7wEcwQQpWpkUtFYoTGFQ/h54/W6zSBJScRidwJ_z5wgCUBqeOhMDAeq1_Xp-I1DLoafo">Health3PT</a> is trying to address ransomware attacks along hospital supply chains</p></li>
<li><p>GPT is coming to…<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iicz4abyYS8YUHZiZ78o2B8zfTEEVGbOCg0mZZyzhAamAvkJIp8vKDea3BU3_hgFkOLO1vDFHFBJvqxWt3sjDl7kfZmKFx70L0aD7SUT4qi1ktun8PC_rPIFza2_1lnLVpJ6Ky0YYvso-pvO_wW6FG4I/3te/aX7wEcwQQpWpkUtFYoTGFQ/h55/pFh9saUPgBnRV302ZRDcBVbIeVu6FgONxWdHcGFt264">everything</a></p></li>
<li><p>The ACLU is <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iifXQnMjTjBxF5AO3cGjsI02UQhBT-GN1esa2-H8XtGjgkxfewrLNnrHtGP73vJvRNu9EjdzBSr2Z51onlUNUW1s/3te/aX7wEcwQQpWpkUtFYoTGFQ/h56/ErO3knZ2tW5mwyn7wuNZTqkdzbE_wAHIhovDmsLSnhs">suing</a> the US intelligence community to try and further expose abuses of a warrantless surveillance program</p></li>
</ul>    <p><b>COVID</b></p>   <ul>
<li><p>Vaccine makers <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3ONVUY6xR8al5Jp9FK-S5Sesl5RsuToNJBQclCCcmuG_bCIvbdaiqBseN02qGkGrrvlrW-pCISxb5h22_5r1hHBI/3te/aX7wEcwQQpWpkUtFYoTGFQ/h57/5-WzEuinQ5Y_5z5O_r69SLbG6dzEukGegNf_PXUAK5U">kept $1.4 billion</a> in prepayments for canceled COVID shots for the world’s poor and I am losing my mind</p></li>
<li><p>VA Senator <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiWZdQCntp2_yocXUwfxyr4vnZsXS1GZixg12A6lwdRuROTVXHsIwgPCnYoZCgTGHqbNF-2346wGyzNxNtm1aaOQTgu1e0NbwVtWFCgwT8q-1/3te/aX7wEcwQQpWpkUtFYoTGFQ/h58/OIXq3jd1C1S0_eqBHZDWyRObmj2ozXGMCz-V03nsafw">Tim Kaine</a>, suffering from Long COVID, pushes for more research and treatments</p></li>
<li><p>A good piece on we need an <a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At51KqxKgcMtSqBm4411NyVA1cbMxkMrqY4Up-8IbRO23NaB4cv0g7Ca9oek_sLWB8O0xK58FzAKlwZdB6EnwuvE/3te/aX7wEcwQQpWpkUtFYoTGFQ/h59/RDyBLXwvnHatGR9mbD89O0mMTDzAJxW9geLsdJYm2MI">air-quality revolution</a></p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
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<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a00-ba34-7643-ad45-c3f3fbe27264.vtt" type="text/vtt" />
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    <item>
  <title>Essay: &quot;Why Do We Exist?&quot;</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_why_do_we_exist</link>
  <description>This week: For the next few weeks, I’m rewriting and sharing a selection of essays I wrote in 2020 and 2021, so about two hundred years ago. I think they’re more relevant than ever — I can’t wait to hear what you think. This week: What would you say yo...</description>
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  <pubDate>Mon, 13 Feb 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>1039</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>For the next few weeks, I’m rewriting and sharing a selection of essays I wrote in 2020 and 2021, so about two hundred years ago. I think they’re more relevant than ever — I can’t wait to hear what you think.</p>    <p><b>This week: </b>What would you say you do here? (<i>Originally published July 2020, updated February 2023)</i></p>    <p>Why do we exist?</p>    <p>After a hundred years of progress, humanity faces stress tests unlike any we’ve faced before, and all at once.</p>    <p><b>The good news: Your company can help rewrite the future.</b></p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p>⚡️ The death toll in Turkey and Syria continues to rise. Relief agencies are having a hell of a time, but you can donate to the <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiVkJpdOaqAqZzt8HuNApFRK3gg5Ir7X8inCu30J9r32qdMBc6qa9g72TCh4saPbl9jjYmt_ZrmcDhPd5HQGfjmAvRNskrq8alvUZd3DhWr4i/3tl/8xYDESuTR6uuPBTqgC75IQ/h13/xaop_q_JMNn5wUyWXvB7HCYYjpEPRmXsXtA1p6id_Ik">Syrian American Medical Society</a>, <a href="https://link.mail.beehiiv.com/ss/c/M5KOcerzxQUFSv1WLdGwlPCa7TQQX-odTgK7wpKrkTmGWI-Vju-AbgiznXkM0-A8mLmnpzdPxaw92NnllAU5h-orpKhJ24Hhr8RhPpPyAPDFlJRjgJHE4XOU_BEjwa-0/3tl/8xYDESuTR6uuPBTqgC75IQ/h14/OnkTafU4h42p2SnQNFDROYN64cz3RJo0DQUq8m0Nax8">Doctors Without Borders</a>, and <a href="https://link.mail.beehiiv.com/ss/c/M5KOcerzxQUFSv1WLdGwlN0QoQ4X90Bf5EXFOtISrRnz3txuWG0iJJvjzhD3KdyHBA8hvUtmniwHJT8j1xBOUA/3tl/8xYDESuTR6uuPBTqgC75IQ/h15/k2rzlElxrL1I5T0xE36syJKi5RduEYGDjn78jV5DujY">World Central Kitchen</a>.</p></li>
<li><p>⚡️ There’s never been a better time for educators to bring climate crisis solutions into the classroom, and no better tool than the <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZ9JqNQ0sH73WfmK0FIrlBovbqgn_CWH7uwUtMafQ8_5siynfxGyR4L0gAN4SljRQQ/3tl/8xYDESuTR6uuPBTqgC75IQ/h16/as2PG2kd_G0nL23bd4h-nDTRsHMqU5zUv9mEEv5FsGg">All We Can Save Project</a>.</p></li>
<li><p>⚡️ Renter? Landlord? Either way you can find out how to green your building with <a href="https://link.mail.beehiiv.com/ss/c/FFlQiBe9XTLQxJSOy6Aupo44RajuDEVVcjJsVGNWIOAiVDMbaSq5U2Dem7qtqAPE/3tl/8xYDESuTR6uuPBTqgC75IQ/h17/8_u0VHv-ul_5yxA4r1idfK5-Kn_dSFYO6ZXs8wX5qkU">BlocPower</a>.</p></li>
<li><p>⚡️ Clean up the air in your town with<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiVyBuO52TI4lYaV9gdymTUAKmf5INs4E0uOsoVLpakm2/3tl/8xYDESuTR6uuPBTqgC75IQ/h18/eiNyq1DV_jwFoWHk6IOKVmciKk1Eb7KBH3a36kp3bgw"> Mom’s Clean Air Force</a>.</p></li>
<li><p>⚡️ Every boob is different, so help recruit more women to<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiSiMVvcMwM2x2ADjIZ4Nq8OMq9tKX-Nn1oXLMZLq6elRImajnHgJ6IoitmojYyPA3wFrsDUw1o5BfKN95BWygig/3tl/8xYDESuTR6uuPBTqgC75IQ/h19/nCDiLVjA3HdC8gNLpy4ieiGmToG_qJrj-VbHemuIG7s"> breast cancer studies </a>with WISDOM.</p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>Please read this David Brooks piece on <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3OOmPLiG3IzMpByeTx-4p2GmPo1T5Fxdjp59nFYbmwOiIEOuMb5an-fzNKsohePHE9h0p2mfO5Zfw2--9upSIegO/3tl/8xYDESuTR6uuPBTqgC75IQ/h25/4jzc17Kp3M5_e_yHIut1ss95JyfrhMTyvX20B3EndDQ">friendship and depression</a></p></li>
<li><p>Sure, yes, electric cars<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iie6gUcLrzApdD19Mr_r9gOSl1ZgME_i6e7-f1akZdSjD37H0tGCMd4K67V_woUb2JorbEuV-DKLx4YJB6uRJJRO4s6BuE3teIBAlCGrOeRincsCtXFicgMPs5950ppuPVWES8oT7D1wrIw_mv-4Cpog/3tl/8xYDESuTR6uuPBTqgC75IQ/h26/y51IGtKJEURsBbJsX8x54U_PzKjqk3HjpZO4rYad8Ws"> can clean up the air,</a> but please also way fewer cars</p></li>
<li><p>A quarter million US students haven’t returned to school since the early pandemic. <a href="https://link.mail.beehiiv.com/ss/c/koBtmbDJ2Zu0FrWV2882DMlNSKEHrMHoZi1DlXw_OJw_mtFKzoKhhEy4aSOInuCWATR7-LoqpTJaekQQ19Zm9-nIJFWXYp0Xth-dJtP-6gJMLb6j-Giq1n6Yn9FV9WirXYGG6KUYORA9Od_fpIfO037dMbCq4rWlkdlet4qMklE/3tl/8xYDESuTR6uuPBTqgC75IQ/h27/N7p8EGroA5BgzgYyH7fxT8HmyD2WI_2s8gE0p8nBJzs">Where the hell are they?</a></p></li>
<li><p>Workers fighting <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3OPa-JNXlbeijWbIbC9kdsKIAoY-bV54ICsH62t6OaZQZJDjOYSgoFfpy_ib_oKwTbqRI6YIfOp9x-qNtHrByOD5/3tl/8xYDESuTR6uuPBTqgC75IQ/h28/Jmy-pzPb3CkfbMEmAQVp75faRZhacYUP5udWg53RBgg">America’s overdose crisis</a> need much more help</p></li>
<li><p>Yelp is <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiWI5ZZO7AmilpgPBqj0CmdGIZsB8mpNZgS8Yp7zXNw8vuS7sXDspW6z8CwHrGeS1R8BpYulP60jvzg7DyMoXjVlUoUXTQ312OavnkjX_aIO5/3tl/8xYDESuTR6uuPBTqgC75IQ/h29/GvfpE2AjTdu9eXf8Gxisl9s2ZzbLxUAQYl5Xc8pBizY">coming for </a>“crisis pregnancy centers” and the GOP is not pleased (this is exactly what I mean in the essay above)</p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>Shell’s board of directors <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZ2vO-7-urbMCxqAQT-PKrJZucj-BrcI9VRbMo_QhZ-W5_h7nVizr0C2asW6NloSuCAkqYzD8Pf0tEtiC97NaPIR4Jr98oh0iJTIm5s-CB2gj59FF5H7RzQod1nbFkEsIbW5721g3h8DlQZwe40MM5I/3tl/8xYDESuTR6uuPBTqgC75IQ/h30/KGqUvnU-WX93B2LTMd2W7IdClvb3k5oR6TNLmVynxm4">were sued</a> for mismanaging climate risk</p></li>
<li><p>EU leaders are still<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iicraxMiPLIc1fWkApkOZvP5WojXxpK7fXRJ0IjeKguofthvpFlbJWDbiJOMtyhJDpLRaNHLfoWJgpQ4r6CbF5OpWELMFixeebXEaBE_xPfY63ZIVPorpUvfzDq8sc-kZVw/3tl/8xYDESuTR6uuPBTqgC75IQ/h31/1bQ00i7h2_FxAxIIfwLg2BcDQ4Xgkx88j4WI_Ra6p4o"> unsure how to deal with</a> the United States’ <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiWVKzwwYk5HsNNdU7YoROB_bbNyqtsNAaagvOo5zOj4JYgJ5tf_0dhgteGDAC_nDEF-VAUolXdFoJZAFsv0q_LYRxWZQ9uJ8q8EcMm2Djk8ugQ3Vd6RGabiVZGqNpHOoG8o12qrI628t8C-EoftHrRk/3tl/8xYDESuTR6uuPBTqgC75IQ/h32/dNA3_jGV8Fx2gzjt2TWT8KIDA5nncBX7iQmPVABK_uE">climate industrialization</a> moves (which we’ve gotta <a href="https://link.mail.beehiiv.com/ss/c/J8CiuacPnd73prQKEEO24Dua952KFnGhWhRjjWY4Jn8nAjMRVmVCrJdiIg1won_EumvGsNatanZfhR6WwyhtWo7Z-4lt_EEvBubMfYriX2erM_eEbziZlawAeOfppU3A/3tl/8xYDESuTR6uuPBTqgC75IQ/h33/lFp3_erEfwY_y-qJ-oCKpa0lpTGDRy55PPcEJnuSb6c">get right</a>)</p></li>
<li><p>NPR’s <a href="https://link.mail.beehiiv.com/ss/c/koBtmbDJ2Zu0FrWV2882DJz5fPCy9toyNF-QdODnrr5MC9ZnAZPP2Ogg60Ms0eoG--8kGtjUqefLG7-euNUjubiaSJkhSapgDUHhkHh3JXw/3tl/8xYDESuTR6uuPBTqgC75IQ/h34/TVKMd6FY74T0Hts-YKE0n0hsaYoPBqELTz7wOlhbssE">stunning</a> multimedia piece on Senegal’s climate fight is worth a read</p></li>
<li><p>Paris is growing new<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iibDZy1FY78p_bvPMQOGPrJXYsWky5bAZtWjpE_3ewrIgsHxUS4tLs3MaA6D0Zarco9vFQeCajQmd3ZwkcKBa97g71iW-kimgUhSQUEx9RB4QxpS2jGEU3HEpGb1mm0RE0jKSIUEtqSoGaSIkO4DG0umQ7KuPPi0M1-YlOsorv4pj/3tl/8xYDESuTR6uuPBTqgC75IQ/h35/CD0HkM4EPynWh4sWMPfEig64TzwFMLO-ggP9Iha938Y"> mini-forests</a></p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>Hot damn — bacteria really does <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiQWkz_nWfcjzIy9BOCfyTiJ4DM680Ybyr4_Yfz5kAclktdTtACNE8qhk0Oy0HJF8rJ8OA5PQ5bYOkVWkHaH5hL8/3tl/8xYDESuTR6uuPBTqgC75IQ/h36/JeyCUvb8UD6GH7Bf45wPHoFO0_Ruadhn_TIoINPdzEs">eat plastic.</a></p></li>
<li><p>How to <a href="https://link.mail.beehiiv.com/ss/c/QgjBzarbzqjekhTFFit-ApBRe7pHFg7yz2aa90vNRhYjrQX9R4a_4bKsCWNb0u6_kIlbZrvyZVqu-OJSld6TGjGvLJgYeRBli559oj7rDB_7aiol28QIjg2JFK3os8IaDFb39OIWmvoAROA2Q7ZdyA/3tl/8xYDESuTR6uuPBTqgC75IQ/h37/5lH1Lkbk846Z-as9r9S3azGXdI2ewsaetuY5SRAS_FY">save food from the landfill </a>with WhatsApp (?)</p></li>
<li><p>Yeah there’s lead in most dark chocolate, so <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3OM5CYYx6a5ayEbjhD01MtZl1pWPV7cjgWns28zz5XHHPszO_GcVgBHee_aT1nCWUTD9bQStp1D5Xg71ubcBWJLA/3tl/8xYDESuTR6uuPBTqgC75IQ/h38/IRuQC9QtBbQK5B-g8LE9CYP3Qys4CBgFn1MsfAHiW-k">what should you eat?</a></p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>AI is a lot right now. The invaluable Ted Chiang <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iicUQVJRg5mXMdUOTU0pWru5lJOnI3R7a4Fp2hVXlJixzqd58HflU2ICsmwmR2T9Dy1Bi-iK9_1q8dEcANCIWZEG4sFiWdTLPwVUeqfyt76fp/3tl/8xYDESuTR6uuPBTqgC75IQ/h39/sqk6ffnITaHX431gIpY6GCYEYmeU2qjWIt3Q1Q6RM-k">puts it all in perspective</a>, and Charlie Warzel on <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiXoqmQ7u28-t6eyMP0fr70Yi43y1cmoYq49O3i7AQ1Z7JedfRessxHAR4O_Aga0r6tGl1YY_u-kHvI5vX9i4vZwaadoaEqHkKfmN1hMxetjD_ljRaBff-0W-eXpzzDrcon84_E8MSyTo2lFqq3tUVJ_VXyTRM4o0ZeLXXm1YOTm0/3tl/8xYDESuTR6uuPBTqgC75IQ/h40/2HEbh6Ae82So0dZ8SJ0Kn649dtyxtc3HfzPON38Nnvw">the gold rush</a></p></li>
<li><p>Federal agencies only followed <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiS_o7a1UKjRJ_ZF5xRCvDF1PEqSQCX77-ciyG2cHTfZOU7lIt-0Ye9GVmNiZ0Ljj803GcH3Fxg0u-Ojq0XopTRLgLo3lzhvfT3naXNv1s9qaVyXD-PQdQ13hSZEX4edh4SUwprf3Epn-byVmIug0zOc/3tl/8xYDESuTR6uuPBTqgC75IQ/h41/ybffs7lEBctp6PYCjgsroEZybYRxPycY7KXuUO1zcdA">40% of cybersecurity recommendations</a>, the same percentage as my children’s chores</p></li>
<li><p>Legacy IT systems at <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiS_o7a1UKjRJ_ZF5xRCvDF1PEqSQCX77-ciyG2cHTfZO1LarFmiO9zMpDLJqEv18Eh8V12IIqITrftnC3NN5I5asfQFQTIkd6X28AKCDXB_aVRPdf5JUn4-VN5NGvFebI0BOrVfHfO0G9hPj6zXDXH20FqkuoJB9fRq9ozy1vK45/3tl/8xYDESuTR6uuPBTqgC75IQ/h42/fyfeI6Moj3sta49FSF9IfJuMzXN2SMh6oJ2O6cJ6ZFo">London hospitals </a>are not ready for global heating or even like a gentle breeze</p></li>
<li><p>What happens when you<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiVKxLku40G1sjz-oyG9rsaDD5hut5XIy3i2CoRfXynU3g9h_9eX26yyI6QTcgSJvGuPiyQ22GsTkSodIeT_Lo5ZjPr2Uk6C82UHrDZqJBDNs0fzOwUXyWy86luy5f7d9cR_7CVav4-nS8yZVtC4OiEuZMfuk-FXvLof7vP3vbILbFQftSDWIU0FSp6P3n3lNdg/3tl/8xYDESuTR6uuPBTqgC75IQ/h43/IMHPlqj5IQCFfzCLVyzEYeTaltbdXhGJTw6bH7cjbzY"> Google </a>“grief”</p></li>
</ul>    <p><b>COVID</b></p>   <ul>
<li><p>Biden will end the COVID emergency declaration soon. Issac Saul on <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiUoQvv4w1v77eMC81YwlJkCfTR9mpOX2XOwG6FIKUiJ1IdUGXmFalKFcNqclPP-4q3AaBr3h4Y9XqSoKqkSmo5g/3tl/8xYDESuTR6uuPBTqgC75IQ/h44/n5gESLzV_vGhuDqI8ssBq_M2M4DV3fFKy8V6S1x7-YQ">what it means</a>.</p></li>
<li><p>The FDA’s recommendation for <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZ2vO-7-urbMCxqAQT-PKrIHvDlw6CFxf6RNXYGfqROwfUua6HS0AQAG7SC1q-CUGVm9z9zPJu8DT8TJvbbVrmQ-UNdd1Jcr2JNly75DA-9qb-RqZZd6TNrQRc5UfiR40Q/3tl/8xYDESuTR6uuPBTqgC75IQ/h45/AAujtWWP4uwf-EKWA6z9BVgt-lN7kGaHtpzLbutW16w">annual COVID shots</a> — like the flu — got mixed reviews</p></li>
</ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d39fe-6ea7-78d7-b98b-7980432bdf64.vtt" type="text/vtt" />
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    <item>
  <title>Best of: How To Innovate</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_how_to_innovate</link>
  <description>How does innovation actually work? That&#39;s today&#39;s big question, and my guest is Christopher Mims. Chris is a journalist for the Wall Street Journal, and I had him on the show in 2021 to understand how he asks big questions. Chris is constantly asking q...</description>
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  <pubDate>Mon, 30 Jan 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>4109</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>How does innovation actually work?</p>    <p>That's today's big question, and my guest is <b>Christopher Mims</b>. Chris is a journalist for the <b>Wall Street Journal</b>, and I had him on the show in <b>2021</b> to understand how he asks big questions.</p>    <p>Chris is constantly asking questions about the most pressing technological and societal issues we face from robot trains to the future of batteries, brain implants, and whatever happens to land in between. And his thesis is this: <b>every little bit counts. </b>And innovation is more predictable than you think - or is it?</p>    <p>In this conversation, Chris and I explore the team dynamics of innovation, the "great man" question, the invisible force behind Moore's Law, and more.</p>    <p><b>The bad news: </b>Nobody gets to save the world.</p>    <p><b>The good news: </b>Everyone gets to save the world a little bit.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781541644182">Life as We Made It</a> by Beth Shapiro</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780062987952">Arriving Today</a> by Christopher Mims</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="http://mims.club/">mims.club</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/mims">@mims</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Find our more about our guests here: </i><a href="https://www.importantnotimportant.com/guest-stats">https://www.importantnotimportant.com/guest-stats</a></p>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a06-b30f-7d32-a0b9-dc7e79674b0c.vtt" type="text/vtt" />
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    <item>
  <title>Essay: Insurance, for you and me</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_insurance_for_you_and_me</link>
  <description>This week: Everyone needs insurance. But what kind? And what does it mean to have it, or not? Well, there’s actual insurance, which is a policy where you and an insurer contract with one another in case things go south with (usually) your home, your ca...</description>
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  <pubDate>Fri, 27 Jan 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>1399</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>Everyone needs insurance. But what kind? And what does it mean to have it, or not?</p>    <p>Well, there’s actual insurance, which is a policy where you and an insurer contract with one another in case things go south with (usually) your home, your car, or your body.</p>    <p>That’s the layman’s technical explanation, but more colloquially, and<b> for our purposes today, “insurance” can mean just having a buffer or a back up plan,</b> or a “thing you might do to make sure a big decision (like buying a home, having a child, or just generally being a person) doesn’t go to hell in a hand basket.”</p>    <p>All of these decisions are usually the result of understanding that<b> just by being alive you’re really putting yourself out there.</b> While you believe in your choices, and the odds of actual calamity are (usually) reasonable, the costs of calamity can be devastating.</p>    <p><b>My friends: We are in a time of calamity. It’s time to get some insurance.</b></p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p>⚡️Understand your home's <a href="https://link.mail.beehiiv.com/ss/c/d4ruQtIswcxhZq9taaCtBnGOn22rRApLhdaXmBLVle4/3t7/_vR684EMS6uyz5-HV0NgSw/h14/V7L7I_7upbNRnVrUFUoFriMXl5qaTRjZvpjW6WfwG8k">flood and fire risk</a> with Risk Factor</p></li>
<li><p>⚡️ Work for a local government? Get <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiY0UftXVeZ6_h2dJl3SmpX5IzpYx0XUQrw15ca_WJsFW/3t7/_vR684EMS6uyz5-HV0NgSw/h15/nefE2mLIOJSAORZaCeugNY9I1T6Wfp8exJiyOV64J8o">real-time flood forecasting</a> with FloodMapp</p></li>
<li><p>⚡️ Wildfire season is around the corner -- get an outdoor monitor and <a href="https://link.mail.beehiiv.com/ss/c/fC3wmbZCEa9bIMd8xH08qFJYlhGx7EpZBntDLI_S0FGERLp5w0ZLM8jr6DH7nrEmqm7kuqIIXCNBdItdxlvB0A/3t7/_vR684EMS6uyz5-HV0NgSw/h16/WZJskSVbBuXpZ2DSAFduUVt0jENf4inkRXZ_ml8tvpg">check the map</a> with PurpleAir</p></li>
<li><p>⚡️ Get ahead of COVID and more. Get your town's <a href="https://link.mail.beehiiv.com/ss/c/wvPN6TD-oRu_rLBBWhxymglZNYXTtzqvQ4yJt1EmRrDM4Y8DadwHYwN1qtld4uBx/3t7/_vR684EMS6uyz5-HV0NgSw/h17/Dmamt8Qvx354kIh9OIXyKYv9Cd06Uj5eNuHymmjTWCk">wastewater monitored </a>with Biobot</p></li>
<li><p>⚡️ Over 60? Use your life experiences to<a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1At1mRZYXNzVv8j64cfbJmb-w/3t7/_vR684EMS6uyz5-HV0NgSw/h18/EyVpiQ1ZUIbMRECx8PK_Jym9jWUyj1fmLOHq6U80y_E"> organize for climate action</a> with Third Act</p></li>
<li><p>⚡️ Find the <a href="https://link.mail.beehiiv.com/ss/c/wvPN6TD-oRu_rLBBWhxymnAt1PRJU_XaU0qFkbs23-NORVzPq0Z1shE0P81VP-9A/3t7/_vR684EMS6uyz5-HV0NgSw/h19/iyMtsJC_Px8J-fYx9mwSC2h3zg2aTQ8Og_3PpruA7MQ">best "green" bank near you</a> with Bank.Green</p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>Parents #1 concern for their kids: <a href="https://link.mail.beehiiv.com/ss/c/M1i_w__b0gVj8np19cN4uGm45n3EApyifW4gA5DrI90BAkVsaVUvoHT0VUlRXSriwju8YG656Icfsln-bkr3mT9Donnt57QNlmX0x402kPMvmjXxqqZMAyy00uhdlc__/3t7/_vR684EMS6uyz5-HV0NgSw/h49/b3yXvcAfhGlhy5Hf3RSrLqHxVe-gs1mp9QQzR-bunq0">mental health</a></p></li>
<li><p>Teen's leukemia gains into remission after<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiSqIfhiJPW3T4AMQH159fgrB9OktuoLUPEBFsM6NgkXP9zDcLyXN9_nriN1i8fWLcPP-uPy7JJ9zVrCrtDh_Qtnbnmv1qrLDvzf6vd3GlqKJwCbiB3216a66F-qURIZcVj_JFI9yeFGoaUIBSvRTa5E/3t7/_vR684EMS6uyz5-HV0NgSw/h50/vw70Fsq5uo_ylGzH0lIpXJMPPMtvNuIPfHKw32LRrLY"> experimental</a> gene-editing therapy</p></li>
<li><p>An ALS patient <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiVKxLku40G1sjz-oyG9rsaDt2l3G3CHNsdxQvV4LIcQgbWJXhNlVkQpYuUyn56C_h3kuFHrmKffISk0WoRlkMBtsghxCnuAHWMsDFZTl4kiSthqe0Gti6xiCUI79ZVAfj0erx88gNjo453O0XfZFMDwZFTkJjuN6z8-6TXcNabTjlGLD-KCE47TYM8fX6tVV5A/3t7/_vR684EMS6uyz5-HV0NgSw/h51/vdCCEuHCmo_UJy4iNkiGn6uNHnryJS8RalfoRvwrXWI">set a record</a> for communicating via brain implant</p></li>
<li><p>Medicaid continuous enrollment is <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiYGKzA_F9OCmSHh58Grvc5KC4_777tHXTlLlU0FVE5ZMiAtrz2y_2dCPL9-ZC0-iKP6lZIq0kTgdq_tigrq1ITrOKCBjHiTirPPk2T8RLjX680kr0FTDirzC0siP5s6xrNtwvYcpUZtuKkQBrqZqvUD8HX9yCvawPbScob50r7iN/3t7/_vR684EMS6uyz5-HV0NgSw/h52/AqS7IKv_uF9g_xvlof1xqfnn0u-WS4yQt3RUWqiWZ-U">ending.</a> That's bad.</p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>$1.1 trillion was <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRoO4vtZ-04F6u_tIJM98uTqjOo2QwZGnuEzCp2SVeP-fgwmiUB-fKOSy9BxIdOHed6foO2ZqSf8nmzqtAERSRK28dh2Y_KBn3_7tp1pc9gIoDNXfNqXkZ071YQTTVmBTbqtvajJGSVhAUITbM18gjA/3t7/_vR684EMS6uyz5-HV0NgSw/h54/XvYfLqIpnWsGPsjs3tgC-EIBxhU0dKLZtwenK1_uV_o">invested in climate tech</a> of all kinds last year. That's the new floor</p></li>
<li><p>The UK will offer<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTmf4vcA1r2DgwSIxSmu0X5UmKF3O21_KDkrIZyAqO92/3t7/_vR684EMS6uyz5-HV0NgSw/h55/rSMhK1RX2sXn5DjpEGmNxjt_waSnMRZ1JC65tdofxoM"> £600 million</a> to industry to switch to green steel (Europe's going to need to throw <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRoO4vtZ-04F6u_tIJM98uTqjOo2QwZGnuEzCp2SVeP-8P4UgYbxd_zvZ3wL6dlp0UQq_0QcZe8KtKFim2qz4s7MPd3uyw0eYv6bBVvmXo3jYD3LqdTL6lkIDfhl-Qn39cu8Li86n6Wl-7BNl2HQnKg/3t7/_vR684EMS6uyz5-HV0NgSw/h56/vccjRBSCp9EMpEdPfai6wcuge1eWfxt-zC8rqyHksMo">way more money</a> to catch up to the US)</p></li>
<li><p>1/3 of the Amazon is <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiWI5ZZO7AmilpgPBqj0CmdHspVWndWPH7VCiI3xpy5hvK0Y8WDCoClK5E4eIfDmQSiltDu0skbHBVoK351-3248/3t7/_vR684EMS6uyz5-HV0NgSw/h57/W3ucx426rqHGq1v5HloYkJ40HjJlbvKjW2d8sOiEgsg">degraded</a>, and Lula's just started fighting back</p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>The FDA unveiled limits for <a href="https://link.mail.beehiiv.com/ss/c/h1_F8Wtc7lOEot2zuJ67r08Y7ywZEQgh3-qnTf_vGHV1kui6vr8CMuii5NVMmujqiiCJJNzC0W3qvTeaoa9QYG9NlXtW9NtG7AldvaH2eI0/3t7/_vR684EMS6uyz5-HV0NgSw/h58/tpCc4fBQ_pyDWKs6SqhzxJVX8AUsaP2vNLg3m6uVmmA">lead in baby food</a>, the same week the <a href="https://link.mail.beehiiv.com/ss/c/h1_F8Wtc7lOEot2zuJ67r_WaDryOR0DYxPzqklJrMehhRCQg77XXKxWLFmExHW4_fQkZrNn3mBIA0ygaojKurA/3t7/_vR684EMS6uyz5-HV0NgSw/h59/JB2H0S9hywEL_UAQddQteijGgxg_TJUpBMw5BhZZEfA">top food safety official </a>publicly resigned</p></li>
<li><p>Minnesota is <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTJLfiTeVbPCWlDxK96q64IbgVqGY0-TEyefT6IN4RK8O1Fr0P-OucMt5Y3bJvqk5v6ir-UsIjOGMi5h_WTJi3DATIvZjy-4rGih78ZPGSMVJpiKX6j61TPOCRHGJHHnrhss0cXMVVTWZgpluhtFs9Y/3t7/_vR684EMS6uyz5-HV0NgSw/h60/LJFjcu9rvcaywRgIu5525manjnV7eRHJef5ZxYZewIg">one step closer</a> to requiring 100% clean electricity by 2040</p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>You'll never guess who's <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTPTR676iUdBfCNLVMM3IlF6CpP2dr2n_LlbQP1E8YaGtl-w6zIhwdnNpOuGgrkOs1wl0LKG1ZObm5UTB7XLT-x3A2C4xRhKiZ2j0fJO3BKr/3t7/_vR684EMS6uyz5-HV0NgSw/h61/vy0sfgAQnb5YJ23y9eazTa80e8F990h5RB6ZA5nsJbE">the world's biggest </a>face recognition dealer</p></li>
<li><p>The BlackCat ransomware attack <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTJLfiTeVbPCWlDxK96q64IbgVqGY0-TEyefT6IN4RK8_tqk_Lp7wyEluEPqTJvw8H7c2hN7UIwu_5NKUbG61mLloC7BMFVrhBQyxuFtNVsOaDS-yzuJ8a3aUecv8j3-ShbMGkorsXlYKO6CJi0b_Ig/3t7/_vR684EMS6uyz5-HV0NgSw/h62/QAJnQjARt2LaAKe66YNCvHJzFAWi83Urwz950Q3wf-w">showed how</a> vulnerable health care records are</p></li>
<li><p>Apparently the <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTJLfiTeVbPCWlDxK96q64L0Ixtk2YBJaMAHpXQGadwPRjIvMyY1LAPRuDn4AkKVuY6RTyuIoycTMXnr6ddUPkTZvIVkZamavPV3W-y9yYIB/3t7/_vR684EMS6uyz5-HV0NgSw/h63/4rxTo6AN4_sYKq_OQ9jjcSwxGnd_lfFHqiswyjRI_Xc">Xbox is woke now</a></p></li>
</ul>    <p><b>COVID</b></p>   <ul><li><p>Two new studies suggested the bivalent COVID vaccines are <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTIfomGoZhLxxW_Ku1QaPiiM68-5r0q4SiPCOpVupy7Ji30XPa2WxtEOC4qzVQkrAvH7RcNc4-rJF6WCo8RNtFehbdaMlGJDsSltrnmWVB7dkBalg0OTN_MkHHdf0bvxVvlhLcfqeFVSzVHW8esIbfdrwUkZMzsklaCdXbFCxnLb/3t7/_vR684EMS6uyz5-HV0NgSw/h64/UyNe-JTgZAtVdzxbzdW21jeMpMEKHqRIxU-OkICQTzY">more effective</a> against severe illness than the previous ones, please get them</p></li></ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a00-6353-76a2-8112-86b53fca0b2b.vtt" type="text/vtt" />
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    <item>
  <title>Best of: How Do We Rebuild Capitalism in a World on Fire?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_how_do_we_rebuild_capitalism_in_a_world_on_fire</link>
  <description>How do we reimagine capitalism in a world on fire? That&#39;s today&#39;s big question, and my guest is Rebecca Henderson, Harvard professor behind the wildly popular class &quot;Reimagining Capitalism&quot;. I had Rebecca on the show in 2020 to discuss her book of the ...</description>
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  <pubDate>Tue, 24 Jan 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>4336</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>How do we reimagine capitalism in a world on fire?</p>    <p>That's today's big question, and my guest is <b>Rebecca Henderson</b>,<b> Harvard</b> professor behind the wildly popular class "Reimagining Capitalism".</p>    <p>I had Rebecca on the show in <b>2020</b> to discuss her book of the same name and her research, which explores the degree to which the private sector can play a major role in building a more sustainable economy, focusing on the relationships between organizational purpose, innovation, productivity, and high-performance organizations.</p>    <p>What Rebecca discovered over the last decade or so of research is that <b>focusing exclusively on shareholder profits is a pretty terrible way to run a company in the long run. </b>And it could burn this whole thing down in the short, in the long term.</p>    <p>The silver lining is, as we try to present here all the time, of the four to five catastrophes happening in this country at any given moment,<b> many also present unprecedented opportunities to build a better today and tomorrow for everyone.</b></p>    <p><b>Here's my 2020 conversation with Rebecca Henderson.</b></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist"</a> by Kate Raworth</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://reimaginingcapitalism.org/">reimaginingcapitalism.org</a></p></li>
<li><p><a href="https://reimaginingcapitalism.org/buy/">“Reimagining Capitalism in a World on Fire”</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/RebeccaReCap">@RebeccaReCap</a></p></li>
<li><p>LinkedIn: <a href="https://www.linkedin.com/in/rebecca-henderson-recap/">linkedin.com/in/rebecca-henderson-recap</a></p></li>
<li><p>Read Ed Yong’s<a href="http://%E2%80%9CHow%20the%20Pandemic%20Defeated%20America%E2%80%9D"> “How the Pandemic Defeated America”</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">YouTube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Find our more about our guests here: </i><a href="https://www.importantnotimportant.com/guest-stats">https://www.importantnotimportant.com/guest-stats</a></p>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
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  <title>Essay: You Say You Want A Revolution</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_you_say_you_want_a_revolution</link>
  <description>This week: What does it mean when people say “revolution”? For these purposes, which are pretty narrow and entirely of my own invention, I don’t mean some single moment in time, unless it was a bellwether for something bigger. And I don’t mean the revo...</description>
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  <pubDate>Mon, 23 Jan 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>2705</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<h2><b>This week: </b></h2>   <p>What does it mean when people say “revolution”?</p>    <p>For these purposes, which are pretty narrow and entirely of my own invention, I don’t mean some single moment in time, unless it was a bellwether for something bigger.</p>    <p>And I don’t mean the revolutions that have necessarily most directly impacted me. When I think “revolution” I imagine a building up of…something…that affected most people directly or indirectly, so that’s the threshold I’ll use here.</p>    <p>This list is in no way comprehensive, I’m a generalist bonehead who definitely missed some significant items. I am 40, though I feel like I’m 99, so anyways I’m going to use 1982 as my starting point. YMMV.</p>    <p>INI is about looking forward, to understanding where we are and where we might be going, so we can build a better today and tomorrow for everyone. But to do so, it’s helpful to look back a little bit to understand how we got here, what’s underway, and what might be brewing, for better or worse.</p>    <p>Because the more we have our eyes on these currents, the more we can strike at the root to influence them.</p>   <h2><b>Here's What You Can Do:</b></h2>  <ul>
<li><p>⚡️ I love donating to <b>DonorsChoose </b>so much. Teachers need so much more support and should never have to front the cost of essential supplies. <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiUYjYyB6BPO4UBK55h0bgCmCNYsi74Zjm84POl3WA5rU/3t0/BzYkLwNkSE64rdjwq8Vj9g/h14/naxaKbpx2hsdMU0VyUhewrt01Jdics57jdpAep2bkak">Buy some books</a> or crayons or maps or even a 3D printer!</p></li>
<li><p>⚡️ Understand where your power is coming from, live, <a href="https://link.mail.beehiiv.com/ss/c/koBtmbDJ2Zu0FrWV2882DLomhUB8e8vhrkwFDT-9k-Nlt7epWo6OKB-6xeCcwY7v/3t0/BzYkLwNkSE64rdjwq8Vj9g/h15/a9pX7q6As4pTT73yTN3I72u8xexVt1jeuAYXnLu4Zes">like right now</a>, with <b>Electricity Maps.</b></p></li>
<li><p>⚡️ From the southern border to Ukraine, East Africa, and Palestine, <b>Doctors Without Borders </b>provides medical humanitarian assistance to folks who need it the most. Setup a new monthly<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZmjDTJTRaDV1MHDEPg8ioy-KBfR_4_Gta2mkkJySYtF/3t0/BzYkLwNkSE64rdjwq8Vj9g/h16/pcnCg4rxCF3SJxmzX9nfK3e-glSC8catAQb8ROaRWCY"> donate now</a>.</p></li>
<li><p>⚡️ Volunteer to <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiVWdXkXWAbcY6CGyB5yPNpKEBSjQfPJh7884s2I54G17/3t0/BzYkLwNkSE64rdjwq8Vj9g/h17/lPlbQj6B0Q2Rz20VhZj62FAmtnoip3_Xe1LgvD7-aME">text or call </a>with the<b> Environmental Voter Project</b>, an incredibly effective movement to identify millions of non-voting environmentalists and turns them into consistent voters</p></li>
</ul>   <h2>News Roundup</h2>   <p><b>Health &amp; Medicine</b></p>   <ul>
<li><p>Genes from the mother <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiSbPTu8-APRq8I38G4ZXcgnexJnA5YTT8SI5G1m7kt007udRF5rU5ACsp3QH5DwP1RgNWUjbXhnKrxtReazX2tpxK9v9XFY78QnV_qLFSmwXB8Yq-XyGJ4eFJegDKJo_Zw/3t0/BzYkLwNkSE64rdjwq8Vj9g/h23/KBC9cfkc6fQeiGEWsoeEwwHP0eXBKugwzG-XFKl1aAg">shape a baby's microbiome</a></p></li>
<li><p>A bunch of states are<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3OOooERQ1CYd9D28MlgWOFtVslGvdgS_PdRlf1_T5hH5jNaH51zEIqmMxhWM2IFcqnTEOHENOCacn69KRbfGSS5R/3t0/BzYkLwNkSE64rdjwq8Vj9g/h24/VKVTaWM_VKxSVZnrdbS31XBbHm6J5pZnC4w1RfbCrCI"> suing</a> companies over insulin prices</p></li>
<li><p><a href="https://link.mail.beehiiv.com/ss/c/BAOsMrgGuc4Cdz1ordCXqcSxOoTtksPzOGlJ_PrYZ2O_eNCOgEAoSzZ7ICB1OKGCeqjFmRo4dNb_Yj3zCWe-_fW8EXWlzhakkvv0yEe4VKQ4HGjppGup7SoghxcnXOaF/3t0/BzYkLwNkSE64rdjwq8Vj9g/h25/EurWBgabsvDQ5VcFuQv_0-P4da3R5L6VMQDzI4fCwKI">Clean air in schools</a> could become New Mexico law</p></li>
</ul>    <p><b>Climate</b></p>   <ul>
<li><p>What the California <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiTglARnCumnbD-h1pksVgEwRW-JUlAbqgCUykew24pycEU4uLHjsSJZqI7QoRDmXGFindwOupm89x9v6KyPFNMcprrUg7F3n5ap2I8I06Pjd/3t0/BzYkLwNkSE64rdjwq8Vj9g/h27/4u3If_j8KlGW5s9noPsxEMb6fQUO6CR5vu8HogEy4AA">drought map</a> looks like after massive rains</p></li>
<li><p>A more sustainable way to <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRy_wRXCmCcBnkJVygkt4fuTLjhpXRlXLZompGPsiIpCJVZl8HFmOtsqMA7qhbIGYx74zRVZLnRsDiLMH5GS55PWOcozsvNBMw4oZKK4LqKGy4XgNeB2Tx9DAJEP2Yv6eA/3t0/BzYkLwNkSE64rdjwq8Vj9g/h28/XVnXvnQ45s2e7iivzLfTIXMi0ESeEFICVcezWKDCEe4">grow crops under solar panels</a></p></li>
<li><p>Biden's <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiRoO4vtZ-04F6u_tIJM98uTqjOo2QwZGnuEzCp2SVeP--1_Kebfh0au2GlQ5BKu8OQ03xbbh4PPc92jeuOgJYh-WKGfLcg6jTr8jOIO1ALk21OwVdgi4HwPsYJqhVWG4H2-cGpYXWYD_DSryT0OvfZY/3t0/BzYkLwNkSE64rdjwq8Vj9g/h29/Jf6pyJR7qFJOKVYQuZupQPUr2dmjFAk7mRnHw7BDnpE">Green Energy Bank </a>starts to dole out billions</p></li>
</ul>    <p><b>Food &amp; Water</b></p>   <ul>
<li><p>New York will <a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1Atwjf9d4Jewv1wt4CBeoJojjOaaBSEMgw05aYfwsfgmZilz6GeGBPulA6r1WYwDY4kGUYRMwi1-RlGegwCsYOaA_g_2cDoYL3kvYKezxuQoN0V1XGArLVlZ5sebFsMUTvavyrV5ercc-C0u-Qy5Lv-om-3_2GUdnfeRyF0ssjMU09/3t0/BzYkLwNkSE64rdjwq8Vj9g/h31/uuX7x1W4anuFuNWhxIlPRkPZkambnXekoagbipw4muc">ban forever chemicals</a> from clothing by end of the year</p></li>
<li><p>98% of California's <a href="https://link.mail.beehiiv.com/ss/c/0Cf1srzExyTE9bt2YpTLVtKjCmptaNY3IFAq8YpAMB23ORk6CYQ4Cb2aGtwwZSlVb5URVjiP6oXKk_t1uhRUKnLppJ-4YMpPHUfxsX5r_OnApQaLW0uGYqabLbkRdlJIYyHOhZfwqFVXHDDMYmOOea-FqcpuAr-fS9ONMhMELMuNG46AOsZ-1W6epRiS19dR/3t0/BzYkLwNkSE64rdjwq8Vj9g/h32/_B1X1zGNVy1WhFUNR1R-FmQ0AnXqSzYXVR0XLikxOHo">don't have flood insurance</a></p></li>
<li><p>What happens when the <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiUp9Xgis_hKFOlh9bYYza8AxPWAflaq0PvmdFD1ycNOqnn5haFqyCCN57ds5qN0Tp3RIzqghZR0iIeHfdRz0mz8PH5PZUi3uomOX54gDVdGTGENU654OPOm0HSFERWQxlA/3t0/BzYkLwNkSE64rdjwq8Vj9g/h33/fJPEjIRwsoOCEzbFM20lkd1sTGO5acmTr8GCc3NlsNo">Great Salt Lake</a> disappears?</p></li>
</ul>    <p><b>Beep Boop</b></p>   <ul>
<li><p>T-Mobile gave up <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiZGvgG6nunhttBw5MFpQ3ONvBQseF0_xTlQd0zEAhs3x019EgGQKjfD33xDykv6-gvxW6rsTYXG1eqFvej-JG3vy0U0_jEMv6JhRAaX-XgCz/3t0/BzYkLwNkSE64rdjwq8Vj9g/h35/Iv4gbXv5iF-HZqwrVJJs6m2-ZSetftYpS3KRluOAazI">37 million customer accounts</a>. Again.</p></li>
<li><p>US law enforcement agencies <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iicraxMiPLIc1fWkApkOZvP6KLOayCxtNppIlNFVkukmQdvWotbc265Xm1mbDUziZA1q2hjSsp3xmG8w23I2DIrfOHUuMqEJ0WT01Dq9yxp7iptLrljHClKeVJ_KM-LWSnNdzQXn_uhtjThzgr6-IRgPuZzuh3pTBunDo8s_YPeMbVuajjl5dTaCrsMQ1Ij63EQ/3t0/BzYkLwNkSE64rdjwq8Vj9g/h36/Y54N_cXaqKJtDAfvx6vNBsDgTiVc7TT4opfnIhiWScs">have access to</a> 150 million bank transactions</p></li>
<li><p>Russia's increasingly going after Ukraine's<a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iicraxMiPLIc1fWkApkOZvP6oxwVTPVX8-fEj-x8VMK7bVxsbE07lOjtnCU9IIiXoJ6nJqFLa5qlbPSbyGTZ9qxIEdYT1UrCEhds9nfeLX1gS5x1fxbW6yF0_ySYIgEi1mQ/3t0/BzYkLwNkSE64rdjwq8Vj9g/h37/ano2BxTZOTEBzMWTz6qhrD0NwHtHr6frufjq0zkJc7I"> mobile phone network</a></p></li>
</ul>    <p><b>COVID</b></p>   <ul><li><p>Can we <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiXoqmQ7u28-t6eyMP0fr70bufPaNLx6JI7sdjJteub6JzG54EQ8vBQ_mlMtch5Ikybq4tgUz4_LXpl145DrQAHxkoLy7X4fhcKzDVjyQ_6TQCW6e-CB1vf6dGaNU2PD67vFPqRFyZ8_P9Y74emsaAnI/3t0/BzYkLwNkSE64rdjwq8Vj9g/h38/PrAFwVBNyU3uoqDPmwJzjc-H1MkGQ0HhbUqpFb9QHMo">stop Long COVID</a> before it starts?</p></li></ul>   <h2><b>Get more:</b></h2>  <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">Youtube channel</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a04-ab98-7fce-9755-00eb73249369.vtt" type="text/vtt" />
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  <title>Best of: How To Be A Better Ancestor</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_how_to_be_a_better_ancestor</link>
  <description>How can I be a better ancestor? This question has haunted and inspired me since way back in 2019 when I first read the Optimist&#39;s Telescope. A beautiful, helpful, inspiring book by Bina Venkataraman. Then I had Bina on the show. I think it&#39;s fair to sa...</description>
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  <pubDate>Tue, 17 Jan 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>4312</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>How can I be a better ancestor?</p>    <p>This question has haunted and inspired me since way back in 2019 when I first read the <b>Optimist's Telescope</b>. A beautiful, helpful, inspiring book by <b>Bina Venkataraman. </b>Then I had Bina on the show.</p>    <p>I think it's fair to say<b> it reframed and focused my work and now all of our work here</b>.</p>    <p>You simply cannot be a better ancestor by hoping shit gets better in posting black boxes on your Instagram stories. You have to do the work for today and tomorrow. If you want your descendants to consider you the cool, great-great uncle, you need to drive change today.</p>    <p>Bina is a journalist. She's an author and a science policy expert. She's the editor at large at the <b>Boston Globe</b> and a fellow at the <b>Belfer Center for Science and International Affairs</b> at <b>Harvard</b>. She's been an advisor to <b>President Obama</b> on everything from climate innovation to Ebola to public school science education.</p>    <p>I hope you enjoy this wonderful throwback conversation.</p>    <p>It is mid-Trump presidency. It is before COVID, before Biden, with old co-host <b>Brian Colbert Kennedy</b>, sharing the mic with me, where we dig into the influence Bina's family had on her perspective and her ideas for how you can value the future, how you can use the tools we have available to us now to both prevent further calamities and a build better future.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3">“The Lorax”</a> by Dr. Seuss</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Watch Bina’s TEDTalk: "<a href="https://www.ted.com/talks/bina_venkataraman_the_power_to_think_ahead_in_a_reckless_age">The power to think ahead in a reckless age</a>"</p></li>
<li><p>Read: "<a href="http://writerbina.com/the-optimists-telescope">The Optimist's Telescope</a>"</p></li>
<li><p>Twitter: @<a href="https://twitter.com/binajv">binajv</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">Youtube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Find our more about our guests here: </i><a href="https://www.importantnotimportant.com/guest-stats">https://www.importantnotimportant.com/guest-stats</a></p>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a08-2cef-70e5-aea8-ef1468eca802.vtt" type="text/vtt" />
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    <item>
  <title>Essay: What it all means</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/essay_what_it_all_means</link>
  <description>Across the front of our website, in big bold letters, is our calling card: “Science for people who give a shit.” You may have seen it and immediately thought “That’s me!” or “You sir, are a child.” Either reaction is well and great. We’re not for every...</description>
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  <pubDate>Fri, 13 Jan 2023 07:00:00 +0000</pubDate>
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  <itunes:duration>1629</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>Across the front of our website, in big bold letters, is our calling card:<b> “Science for people who give a shit.”</b></p>    <p>You may have seen it and immediately thought “That’s me!” or “You sir, are a child.”</p>    <p><b>Either reaction is well and great. We’re not for everybody.</b></p>    <p>You’re here, though, so let's assume you’re on board with the whole idea.</p>    <p>However you identified with that tagline, you may have also asked yourself <b>what it means, in practice.</b> And that’s a good question because while the mantra isn’t changing, I’m more focused than ever on putting it into practice for me, and you.</p>    <p>To Do Better Better requires trust in one another.</p>    <p>That we care, that we'll step up when it counts, that we won't pull the ladder up after us.</p>    <p>It requires a radical reorientation of our assumptions and expectations, to put into practice our values, to show up for one another -- together whenever we can, and when we're most alone -- to understand 1% better every day doesn't feel very different today -- if anything, it can feel like nowhere near enough -- but in three hundred and sixty-five days, much less by 2035 or 2050, at the rate of 1% a day,<b> together, we can build something entirely new and fucking awesome. </b></p>    <p>That's compound action. That's what we're about. <b>That's science for people who give a shit.</b></p>    <p><b>Here's What You Can Do:</b></p>   <ul>
<li><p>Mutual aid is probably the most effective way to help the folks around you. Find a network near you <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiSFA-eUmltQZwmvwQN2x6Tmwu8Ebeo7t_wOCTV15VRrF/3st/ZRMDcMWoSRmTWXUvqPfRHw/h16/E3JhjGR7veCkzXbQPDCKR6fvrKoaj-wJ_DWHx_rcYQo">here</a>.</p></li>
<li><p>Want to take on one of the UN's 17 Sustainable Development Goals? Google's offering <a href="https://link.mail.beehiiv.com/ss/c/M5KOcerzxQUFSv1WLdGwlKay9XfTkcFE5E-eBU10ppfqg3ZX34bd-xOUH7Muuer4ShZRBBQVbsHmsCD-OPxuCeHDVvGQbsfqlYRBd6HX0Vs/3st/ZRMDcMWoSRmTWXUvqPfRHw/h17/yJpreXyd_nij2HR-lbP0gMKD01VLS3iqq5TGMw4ojBM">cash prizes</a> in their 2023 Solution Challenge. Build a team and get to work!</p></li>
<li><p>To understand the climate crisis, you have to understand our food systems. Nobody does a better job at that than Civil Eats. <a href="https://link.mail.beehiiv.com/ss/c/NukW_9m6T9wghN1yKjQo6D-HOGCGdK_GBddrIFFdT0c/3st/ZRMDcMWoSRmTWXUvqPfRHw/h18/hsHdAf87kkPyw8G6YJGRIU69MFN1uCT0H1jEeXrX-s8">Subscribe today</a>.</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">Youtube channel</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>    <p>Mentioned in this episode:</p>    <p><a href="https://the-most-important-question.captivate.fm/member">Become An Important Member</a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a01-0562-7d85-9afe-1f7272cf593e.vtt" type="text/vtt" />
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  <title>Can Your Poop Predict The Next Pandemic?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/can_your_poop_predict_the_next_pandemic</link>
  <description>We’re taking giving a shit quite literally this week! Our guest is Newsha Ghaeli, the president and co-founder at Biobot Analytics. If you read our newsletter, you’ll have heard me go on and on about Biobot, whose mission is to transform wastewater inf...</description>
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  <pubDate>Mon, 19 Dec 2022 07:00:00 +0000</pubDate>
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  <itunes:duration>3309</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>151</itunes:episode>
  <content:encoded><![CDATA[<p>We’re taking giving a shit quite literally this week! </p>    <p>Our guest is <b>Newsha Ghaeli</b>, the president and co-founder at <b>Biobot Analytics</b>. If you read our newsletter, you’ll have heard me go on and on about <b>Biobot</b>, whose mission is to<b> transform wastewater infrastructure into public health observatories.</b></p>    <p>As an architect turned urban studies researcher, Newsha met her co-founder, Dr. Mariana Matus,<b> </b>at <b>MIT</b> almost a decade ago. Their work on the <b>MIT Underworlds Project</b> led to a dissertation, scientific publications, and coverage by dozens of local and national media outlets, and places in the <b>DeltaV, DesignX, </b>and <b>Y Combinator </b>accelerators.</p>    <p>Obviously, <b>Biobot’s </b>work couldn’t have come along at a better time.</p>    <p>Public health data in the US is fractured and difficult to aggregate, much less on the fly.</p>    <p>Three years into the pandemic, most COVID testing is done at home and unreported, and most states have stopped reporting the data they do get.</p>    <p>Building a baseline understanding of what’s quite literally floating around in our towns and cities will<b> help us be better prepared when new threats like COVID, or old threats like polio come to town.</b></p>    <p>Like a weather report, wastewater data can make our day-to-day lives safer and less surprising when things go to shit.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780062316110">Sapiens: A Brief History of Humankind</a> by Yuval Noah Harari</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780441172719">Dune</a> by Frank Herbert</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Check out <a href="https://biobot.io/data/">Biobot's data</a></p></li>
<li><p><a href="https://biobot.io/get-started/">Get started </a>with Biobot in your community</p></li>
<li><p>Keep up with <a href="https://twitter.com/biobotanalytics/">Biobot</a> and <a href="https://twitter.com/newshaghaeli">Newsha</a> on Twitter</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">Youtube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Find our more about our guests here: </i><a href="https://www.importantnotimportant.com/guest-stats">https://www.importantnotimportant.com/guest-stats</a></p>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a06-c77f-7407-8b3c-67923c00f7fb.vtt" type="text/vtt" />
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  <title>Why You Should Care About Soil Health</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/why_you_should_care_about_soil_health</link>
  <description>What’s one big change we can make that can make our food healthier, make farming more lucrative, draw down carbon in the atmosphere, and reduce climate emigration? That’s today’s big question, and my guest is Sasankh Munukutla, another fellow in our se...</description>
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  <pubDate>Mon, 28 Nov 2022 07:00:00 +0000</pubDate>
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  <itunes:duration>3645</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>150</itunes:episode>
  <content:encoded><![CDATA[<p>What’s one big change we can make that can make our food healthier, make farming more lucrative, draw down carbon in the atmosphere, and reduce climate emigration?</p>    <p>That’s today’s big question, and my guest is <b>Sasankh Munukutla, </b>another fellow in our series with the <b>776 Foundation</b>. </p>    <p>Sasankh is the Co-Founder of <b>Terradot</b>, a satellite and AI-based gigaton-scale, soil-carbon sequestration verification system.</p>    <p>Sasankh originally hails from <b>Singapore</b> and grew up across countries as a third-culture kid and a future global citizen attending international schools. Before college, Sasankh took two gap years and served as a<b> Commander</b> in the<b> Singapore Armed Forces</b>. Once at <b>Stanford</b>, he completed his undergraduate degree in <b>Computer Science</b> with distinction as a <b>Terman Scholar, Phi Beta Kappa, Tau Beta P</b>i, and with the <b>Stanford Award of Excellence</b>.</p>    <p>So, you know.</p>    <p>As you’ll hear, <b>Sasankh is deeply passionate and thoughtful about the intersection of technology and social impact</b>. He’s worked in the refugee space, on accessibility, and is a major force for organizing in the tech for good space. Something we can all get behind.</p>    <p><b>Here’s the deal:</b></p>    <p>Globally, <b>soil has the potential to sequester up to 1.85 gigatons of carbon per year</b> but soil degradation threatens our ability to feed a growing population, and <b>soil desertification will result in 135 million soil refugees by 2050. </b>Fun!</p>    <p>That’s where Sasankh and <b>Terradot</b> come in.</p>    <p>For farmers, <b>Terradot</b> will incentivize adopting sustainable agricultural practices that sequester carbon, improve soil health, and enable participation in soil carbon credit markets.</p>    <p>On the other side, for carbon buyers, <b>Terradot</b> can eventually provide<b> high-integrity carbon removal credits</b> while allowing them to verify and monitor the permanence of carbon removal – an essential piece of the puzzle.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780812973013">Mountains Beyond Mountains</a> by Tracy Kidder</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780385546133">How to Avoid a Climate Disaster</a> by Bill Gates</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780593420478">Speed &amp; Scale</a> by John Doerr</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Sasankh on <a href="https://twitter.com/sasankhm?lang=en">Twitter</a></p></li>
<li><p>Connect with Sasankh on <a href="https://www.linkedin.com/in/sasankh/">LinkedIn</a></p></li>
<li><p>Check out <a href="https://cs4good.com/">CS+ Social Good</a> and <a href="https://www.techshift.org/">Tech Shift</a></p></li>
<li><p>Check out the <a href="https://776.org/">776 Foundation</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">Youtube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Find our more about our guests here: </i><a href="https://www.importantnotimportant.com/guest-stats">https://www.importantnotimportant.com/guest-stats</a></p>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>]]></content:encoded>
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  <title>The Future of Aluminum Recycling</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/the_future_of_aluminum_recycling</link>
  <description>Aluminum. It’s everywhere! And we’re going to need a hell of a lot more of it in the future. Aluminum is a primary ingredient in solar, wind, hydro, concentrated solar, bioenergy, the grid, batteries, hydrogen, and more. And that’s just electricity gen...</description>
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  <pubDate>Mon, 21 Nov 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-3394-740b-b427-53c870ff8f8c/019d39c6-345e-70b4-8b50-cff8a5b67a53.mp3" type="audio/mpeg" length="55826714" />
  <itunes:duration>3489</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>149</itunes:episode>
  <content:encoded><![CDATA[<p>Aluminum. It’s everywhere!</p>    <p>And we’re going to need a hell of a lot more of it in the future.</p>    <p>Aluminum is a primary ingredient in solar, wind, hydro, concentrated solar, bioenergy, the grid, batteries, hydrogen, and more. And that’s just electricity generation and distribution, to say nothing of consumer goods, from EVs to baseball bats.  </p>    <p><b>Great news: </b>we already collect and recycle a hell of a lot of it. Compared to, say, plastic, this is a huge win!</p>    <p>But…the bit we haven’t been able to recycle is 1) at scale, a lot, and 2) FAIRLY hazardous.</p>    <p>Luckily, some very smart young folks may have figured out how to recycle more of it, and maybe even power their whole operation from the inside out.</p>    <p><b>We have to rebuild our entire economy to get to zero new emissions</b>, and then go even further. Some sectors are far easier than others, and deep tech, heavy industry, is the latter.</p>    <p><b>It’s not sexy, but heavy industry is – often literally – the foundation for everything we do. </b>Think metals and minerals and concrete and steel and more.</p>   <h2>My guests today are<b> Rostam Reifschneider &amp; Julian Davis</b>.</h2>   <p>Rostam and Julian are childhood friends, and the founders of<b> Hydrova</b>, a new company that focuses on developing technology to <b>repurpose waste byproducts of aluminum recycling that are typically landfilled into valuable commodities. </b></p>    <p>Rostam is another<b> 776 Fellow</b> that I’ve had the pleasure of meeting and sharing with you.</p>    <p>What they’re trying to do is so important. If you’ve ever watched a video about aluminum production or recycling on YouTube, well, it’s like looking at a collection of rings being forged in the fires of Mordor.</p>    <p>Finding a way of making that process more efficient, more circular, less dangerous for people and the climate, and just in time for us to need much more of the product?</p>    <p>Well, that’s a story I’ve just got to share.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781984878106">Think Again: The Power of Knowing What You Don't Know</a> by Adam Grant</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780743258074">Benjamin Franklin: An American Life </a>by Walter Isaacson</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Learn more on the <a href="https://www.hydrovatech.com/">Hydrova website</a></p></li>
<li><p>Connect with Hydrova on <a href="https://www.linkedin.com/company/hydrovatech/">LinkedIn</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">Youtube channel</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Find our more about our guests here: </i><a href="https://www.importantnotimportant.com/guest-stats">https://www.importantnotimportant.com/guest-stats</a></p>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a08-42b5-7d50-b395-e2c98a2fa396.vtt" type="text/vtt" />
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  <title>Newsletter #299: How to save 1.3 million lives</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_299_how_to_save_1_3_million_lives</link>
  <description>This week: Global climate news roundup beyond COP27 The human cost of vaccine inequity Water runs dry Chatbots aren&#39;t your friends Caveats to exciting AI developments Here&#39;s What You Can Do: More Democratic Senators means a greater chance the US can st...</description>
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  <pubDate>Fri, 18 Nov 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-2104-78f7-ac2b-4a367452bb47/019d39c6-21af-72cd-85df-ed740296b964.mp3" type="audio/mpeg" length="12243586" />
  <itunes:duration>765</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>Global climate news roundup beyond COP27</p></li>
<li><p>The human cost of vaccine inequity</p></li>
<li><p>Water runs dry</p></li>
<li><p>Chatbots aren't your friends</p></li>
<li><p>Caveats to exciting AI developments</p></li>
</ul>    <p><b>Here's What You Can Do:</b></p>   <ul>
<li><p>More Democratic Senators means a greater chance the US can stand by it's climate commitments. Donate to Senator Warnock's December runoff campaign <a href="https://secure.actblue.com/donate/garunoffmajordonor">here</a>, and the invaluable "Georgia Safe and Strong" alliance of local organizers <a href="https://secure.actblue.com/donate/ga-fund?refcode=ClimateChangemakers">here</a>.</p></li>
<li><p>Check out Biobot's <a href="https://biobot.io/government/">wastewater monitoring program</a> for local governments and then take it to your next city council meeting</p></li>
<li><p>Get deeper water news from our friends at <a href="https://www.circleofblue.org/">Circle of Blue</a></p></li>
<li><p>Every bit of leverage for data privacy policy matters. Donate to Senator Warnock's December runoff campaign <a href="https://secure.actblue.com/donate/garunoffmajordonor">here</a>, and the invaluable "Georgia Safe and Strong" alliance of local organizers <a href="https://secure.actblue.com/donate/ga-fund?refcode=ClimateChangemakers">here</a>, so we can get ahead of this dangerous nonsense for once.</p></li>
<li><p>Get <a href="https://montrealethics.ai/">free weekly updates</a> on ethical AI from our friends at the Montreal AI Ethics Institute.</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Subscribe to our <a href="https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q">Youtube channel</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>]]></content:encoded>
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  <title>Breaking Bread with the Korean Vegan</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/breaking_bread_with_the_korean_vegan</link>
  <description>There’s nothing quite like breaking bread with family and friends, old or new. By mid-2020, we’d have all taken the opportunity to break bread with just about anyone. Why are recipes, and the stories behind them, some of the most enduring parts of each...</description>
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  <pubDate>Mon, 14 Nov 2022 07:00:00 +0000</pubDate>
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  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episode>148</itunes:episode>
  <content:encoded><![CDATA[<p>There’s nothing quite like breaking bread with family and friends, old or new. By mid-2020, we’d have all taken the opportunity to break bread with just about anyone.</p>    <p>Why are recipes, and the stories behind them,<b> some of the most enduring parts of each of our cultures?</b></p>    <p>How can we be more intentional about cooking food more often, food that makes us feel good, that tastes good, that’s good for the planet, food that nourishes others, and that allows us to let our guards down for a moment, and share our joys and struggles?</p>    <p>One thing I never make enough time for is hosting others, and feeding others. I mean, besides my kids, who I love to feed, but they never stop feeding, and so it’s relentless, but that’s another story altogether.</p>    <p>Some of my favorite food to make is from my guest today <b>Joanne Lee Molinaro, the Korean Vegan.</b></p>    <p>Joanne is a runner, an attorney, a blogger, a podcast host, and the author of the <b>James Beard</b>-<b>award-winning</b> <b>Korean Vegan Cookbook</b> named one of the<b> best cookbooks of 2021</b>.</p>    <p>But you may know her best as the chef and storyteller behind her<b> wildly popular Instagram and TikTok accounts</b>, where in just sixty seconds or so, she makes a delicious plant-based Korean dish, and at the end, when she’s done, you and millions of others are laughing, or crying or both.</p>    <p>Joanne infuses her food with stories about her life, and her family’s journey from what is now <b>North Korea</b>. Her stories are heartbreaking and compassionate, at the same time vulnerable and empowering as hell.</p>    <p>Because we’ve all come so far. We’ve all suffered, we’ve all felt alone, and I can tell you, sharing some spicy garlic tofu over a round table packed with friends…that’s the antidote to just about everything.</p>    <p>-----------</p>    <p><b><i>*CORRECTION*</i></b><i> The Indigenous author referenced at approximately 31:50 is Dr. Robin Wall Kimmerer. I am a moron. You can and should buy Dr. Kimmerer's books </i><a href="https://bookshop.org/books?keywords=robin+wall+kimmerer"><i>here</i></a><i>.</i></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780735211292">Atomic Habits</a> by James Clear</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Order the <a href="https://thekoreanvegan.com/">Korean Vegan Cookbook</a></p></li>
<li><p>Follow the Korean Vegan on <a href="https://twitter.com/thekoreanvegan">Twitter</a>, <a href="https://www.instagram.com/thekoreanvegan/">Instagram</a>, <a href="https://www.tiktok.com/@thekoreanvegan">TikTok</a>, and <a href="https://www.youtube.com/c/TheKoreanVegan">Youtube</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Find our more about our guests here: </i><a href="https://www.importantnotimportant.com/guest-stats">https://www.importantnotimportant.com/guest-stats</a></p>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a08-4936-73a7-807d-240777e10668.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/784f8308-d1d0-4854-b5ba-5ae7f6ab8fef/podcast_import_artwork_20260329-2-coayzs.jpg?t=1774790788" />
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  <title>Why is Environmental Justice Journalism Important?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/why_is_environmental_justice_journalism_important</link>
  <description>It’s always worth revisiting the inarguable fact that our country was designed to be inequitable. And while much progress has been made over time, the powers that be continued to imagine and design new ways of marginalizing, at best, Black, Brown, Asia...</description>
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  <pubDate>Mon, 07 Nov 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-38d5-7169-9cfe-8b90b64e3e61/019d39c6-3b37-797a-b49c-49ccc92ad8ba.mp3" type="audio/mpeg" length="53982254" />
  <itunes:duration>3373</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>147</itunes:episode>
  <content:encoded><![CDATA[<p>It’s always worth revisiting the inarguable fact that<b> our country was designed to be inequitable</b>.</p>    <p>And while much progress has been made over time, the powers that be continued to imagine and design new ways of marginalizing, at best, Black, Brown, Asian, and Indigenous people throughout our society and economy.</p>    <p><b>But who will tell their story? And who should?</b></p>    <p>Local news has all but disappeared. Meanwhile, the communities most marginalized and least covered by mainstream publishers continue to struggle.</p>    <p>It’s important we help them tell their stories, not only so we are – very simply – more aware and educated about lived experiences different from our own, but so we can<b> understand the specific mechanics behind the systems oppressing them</b>, where their organizing has been successful, and where it hasn’t, and why.</p>    <p>And finally, how best to help.</p>    <p><b>We need new models of local and regional and even national news</b>, where the news and stories are more accessible, more a product of relationships inside those communities, and more impactful, to improve daily outcomes, and to prepare us for an even more volatile future.</p>    <p>My guest today is <b>Adam Mahoney</b>.</p>    <p>Adam is a national climate and environment reporter at <b>Capital B</b>, a first-of-its-kind Black-led nonprofit local and national news organization committed to news that centers Black voices and experiences to act as a catalyst for meaningful change and beat back against mistruths targeted at Black people. </p>    <p>In his reporting, Adam covers issues involving<b> </b>environmental racism, the ways communities are fighting climate change, and how the climate crisis is disproportionately impacting communities of color. </p>    <p>Prior to joining <b>Capital B</b>, Adam covered policing in Chicago and was a reporter covering environmental justice and investigations at <b>Grist</b>, where he was also an environmental justice fellow.</p>    <p>Since joining <b>Capital B</b>, Adam has conducted numerous investigations tied to environmental justice and telling the underreported ways climate change is impacting Black Americans.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781662600517">Becoming Abolitionists</a> by Derecka Purnell</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Read, subscribe, and donate to<a href="https://capitalbnews.org/"> Capital B News</a></p></li>
<li><p>Follow Capital B News on <a href="https://twitter.com/capitalbnews">Twitter</a>, <a href="https://www.instagram.com/capitalbnews/">Instagram</a>, and <a href="https://www.facebook.com/capitalbnews">Facebook</a></p></li>
<li><p>Follow Adam Mahoney on <a href="https://twitter.com/AdamLMahoney?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a> and <a href="https://www.linkedin.com/in/adam-mahoney-86a35814a/">LinkedIn</a></p></li>
<li><p>Become a mentor or mentee with the <a href="https://www.zenithcoop.com/">Zenith Cooperative</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Find our more about our guests here: </i><a href="https://www.importantnotimportant.com/guest-stats">https://www.importantnotimportant.com/guest-stats</a></p>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a08-bb27-7243-b4fd-0fc73c10b047.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bc9e57d6-e4f1-4927-a006-c5776974f8aa/podcast_import_artwork_20260329-2-glr02s.jpg?t=1774790791" />
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  <title>#298: What they&#39;re *not* teaching kids today</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/298_what_they_re_not_teaching_kids_today</link>
  <description>This week: Climate change in the curriculum Increasingly divergent subvariants Cell-cultured meat RSV vaccines are coming Generative AI (...didn&#39;t write this, but it might one day) Here&#39;s What You Can Do: Teachers can&#39;t teach without understanding the ...</description>
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  <pubDate>Fri, 04 Nov 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-3043-795e-aceb-c152d8411d2e/019d39c6-30e2-7ecd-8b5c-2161e0ef6a04.mp3" type="audio/mpeg" length="11044461" />
  <itunes:duration>690</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>Climate change in the curriculum</p></li>
<li><p>Increasingly divergent subvariants</p></li>
<li><p>Cell-cultured meat</p></li>
<li><p>RSV vaccines are coming</p></li>
<li><p>Generative AI (...didn't write this, but it might one day)</p></li>
</ul>    <p><b>Here's What You Can Do:</b></p>   <ul>
<li><p>Teachers can't teach without understanding the material. Check out <a href="https://www.climetime.org/">ClimeTime</a> and the <a href="https://cleanet.org/index.html">CLEAN</a> project for free, vetted resources for educators K-12.</p></li>
<li><p>Bring everyone you know to get their bivalent boosters, bring masks back (they can help defend against the flu and RSV too), and improve your air quality wherever you can</p></li>
<li><p>Our friends at Climate Tech VC put together a free deep-dive on methane emissions from cows. <a href="https://www.ctvc.co/ruminating-on-methane-emissions/">Read it</a> and get up to speed.</p></li>
<li><p>Join our friends at Pod Save America to<a href="https://votesaveamerica.com/"> call, text, knock on doors, and vote</a> for people who will fight for the 75% of Americans who don't have access to paid leave through an employer</p></li>
<li><p>Check out <a href="https://bleedingedge.ai/">Bleeding Edge AI</a> for a cool timeline for developments as they happen, and/or <a href="https://bensbites.beehiiv.com/subscribe?ref=5286465a33">Ben's Bites</a>, a free, digestible, pithy email update with all things generative AI</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a02-1cd0-7649-8ed7-36ed8b47ddb8.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d6552bac-a7b3-472e-91f4-4cc2c3458bd3/podcast_import_artwork_20260329-2-mm5rc.jpg?t=1774790787" />
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  <title>Introducing Climavores: &quot;Our first Climavores guest is a big one: Secretary of Agriculture Tom Vilsack&quot;</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/introducing_climavores_our_first_climavores_guest_is_a_big_one_secretary_of_agriculture_tom_vilsack</link>
  <description>Climate change is a touchy topic in farm country. But one third of greenhouse gas emissions come from food and agriculture, so it’s crucial that the industry becomes part of the climate change solution. For years almost all the action on climate change...</description>
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  <pubDate>Mon, 31 Oct 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-386d-7223-9511-6c82fac764d9/019d39c6-391e-7791-b67e-bad229f13019.mp3" type="audio/mpeg" length="62547898" />
  <itunes:duration>3909</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
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  <content:encoded><![CDATA[<p>Climate change is a touchy topic in farm country. But <b>one third of greenhouse gas emissions come from food and agriculture</b>, so it’s crucial that the industry becomes part of the climate change solution. </p>    <p>For years almost all the action on <b>climate change centered on energy</b> – solar and wind and electric vehicles taking on coal and gas and oil. But now Washington is suddenly buzzing about “<b>climate-smart agriculture</b>,” and<b> Secretary of Agriculture Tom Vilsack</b> is in the middle of the action. He just announced <b>$3 billion</b> in grants for “climate-smart commodities.” The <b>Inflation Reduction Act </b>is sending the <b>USDA $20 billion for climate</b>-smart projects. It’s incredible how quickly the food and climate issue has moved to the center of the plate.</p>    <p>This week, <a href="https://twitter.com/MikeGrunwald">Mike</a> and <a href="https://twitter.com/TamarHaspel">Tamar</a> welcome<b> Secretary Vilsack </b>as their first <b><i>Climavores </i></b>guest. They dig in on everything from regulating farmers to regenerative agriculture to subsidies as a bridge to market solutions. And of course Mike pushes the Secretary on his favorite topic –  biofuels. </p>    <p><i>Have a question about food and climate change for Mike and Tamar? Leave a message on the Climavores hotline at (508) 377-3449. Or email us at </i><a href="mailto:climavores@postscriptaudio.com"><i>climavores@postscriptaudio.com</i></a><i>. We might feature your question on a future episode. </i></p>    <p><i>Climavores is a production of</i> <a href="https://postscriptmedia.com/">Post Script Media</a><i>. </i></p>   <ul>
<li><p><a href="https://twitter.com/ClimavoresPod"><b>Twitter</b></a>, <a href="https://www.instagram.com/climavorespod/"><b>Instagram</b></a></p></li>
<li><p><a href="https://postscriptmedia.com/climavores/"><b>Website</b></a></p></li>
</ul>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Find our more about our guests here: </i><a href="https://www.importantnotimportant.com/guest-stats">https://www.importantnotimportant.com/guest-stats</a></p>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a09-eeab-775d-9bb1-a219668379db.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/66f6823b-ea76-495d-a6fa-39f91f396638/podcast_import_artwork_20260329-2-wv2qei.jpg?t=1774790790" />
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  <title>Newsletter #297: Your neighborhood&#39;s about to get much cleaner</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_297_your_neighborhood_s_about_to_get_much_cleaner</link>
  <description>This week: $1 billion for electric school buses A potential &quot;tripledemic&quot; sandwich (not as delicious as it sounds!) One person&#39;s (treated) wastewater is another person&#39;s drinking water Most pregnancy-related deaths in America are preventable Bumble goe...</description>
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  <pubDate>Fri, 28 Oct 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-34ae-7975-94b6-26a67fc54074/019d39c6-35d7-774a-afbb-d84ab18277f8.mp3" type="audio/mpeg" length="11961463" />
  <itunes:duration>747</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>$1 billion for electric school buses</p></li>
<li><p>A potential "tripledemic" sandwich (not as delicious as it sounds!)</p></li>
<li><p>One person's (treated) wastewater is another person's drinking water</p></li>
<li><p>Most pregnancy-related deaths in America are preventable</p></li>
<li><p>Bumble goes public with their "Private Detector" code</p></li>
</ul>    <p><b>Here's What You Can Do (usually more varied, but until November 8th, it's all hands on deck):</b></p>   <ul>
<li><p>Join our friends at <a href="https://votesaveamerica.com/be-a-voter/">Pod Save America</a> or the <a href="https://www.environmentalvoter.org/get-involved">Environmental Voter Project </a>to call/text/donate and vote for people who will continue to build the foundation for a healthier world</p></li>
<li><p>If you lead or even work at a company with paid leave, message every to stay home as much as necessary, and if you don't - Join our friends at <a href="https://votesaveamerica.com/be-a-voter/">Pod Save America</a> or the <a href="https://www.environmentalvoter.org/get-involved">Environmental Voter Project </a> to call/text/donate and vote for people who actually learned something from the pandemic</p></li>
<li><p>Join our friends at <a href="https://votesaveamerica.com/be-a-voter/">Pod Save America</a> or the <a href="https://www.environmentalvoter.org/get-involved">Environmental Voter Project </a> to call/text/donate and vote for people who have lived experiences that reflect reality and will fight for a better water system</p></li>
<li><p>Read the <a href="https://blackmaternalhealthcaucus-underwood.house.gov/Momnibus">Momnibus Act</a>, and then join our friends at <a href="https://votesaveamerica.com/be-a-voter/">Pod Save America</a> or the <a href="https://www.environmentalvoter.org/get-involved">Environmental Voter Project </a> to call/text/donate and vote for people who understand all too well what it means to struggle for health care</p></li>
<li><p><a href="https://bumble.com/the-buzz/bumble-unsolicited-lewd-nude-images-virginia-texas">Use Bumble's easy tool</a> to get your state reps to ban unsolicited nudes, and then (ding ding ding) join our friends at <a href="https://votesaveamerica.com/be-a-voter/">Pod Save America</a> or the <a href="https://www.environmentalvoter.org/get-involved">Environmental Voter Project </a> to call/text/donate and vote for people who 1) actually understand the internet and 2) will help build one that's safer for women, LGBTQ+, and children.</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a03-4767-76cc-8df2-1beff2040d8b.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/36415172-c0e3-4c7d-9938-bf18a0a519a8/podcast_import_artwork_20260329-2-4l0ku0.jpg?t=1774790788" />
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  <title>You get an XPRIZE, and YOU get an XPRIZE!</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/you_get_an_xprize_and_you_get_an_xprize</link>
  <description>Throughout history, kings, queens, governments, churches, and donors have funded contests and awarded prizes for solving the most difficult problems of the day. Today, as we stand on the precipice of huge problems and opportunity, with everyone looking...</description>
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  <pubDate>Mon, 24 Oct 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-4758-782b-9441-a3479789fd65/019d39c6-482a-799f-bc8d-f31e66f3f2d4.mp3" type="audio/mpeg" length="57761029" />
  <itunes:duration>3610</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>146</itunes:episode>
  <content:encoded><![CDATA[<p>Throughout history, kings, queens, governments, churches, and donors have funded contests and awarded prizes for solving the most difficult problems of the day.</p>    <p>Today, <b>as we stand on the precipice of huge problems and opportunity</b>, with everyone looking around going “What can I do?” the utility and relative inclusivity of prizes like these remains compelling.</p>    <p>And there’s one group that’s driving them more than anyone – <b>XPRIZE</b>.</p>    <p>My guest today is <b>Dr. Marcius Extavour</b>.</p>    <p>Marcius is the<b> Chief Scientist &amp; Executive Vice President of Climate and Energy at XPRIZE</b>.</p>    <p>Marcius moved to <b>XPRIZE</b> after over a decade of working at the intersection of science,  policy, education, and technology development. He served as<b> Director of Government and Corporate Partnerships in the Faculty of Applied Science and Engineering at the University of Toronto.</b></p>    <p>Dr. Extavour is active in science and energy policy more broadly, having held positions at the <b>U.S. Senate Committee on Energy &amp; Natural Resource</b> as the <b>OSA/SPIE/AAAS Congressional Science &amp; Technology Policy Fellow</b>, and at the<b> Council of Canadian Academies</b>, a science policy consultant to the <b>Government of Canada</b>.</p>    <p>The beauty of a problem like climate change, COVID, or antibiotics is that it affects everyone on the planet. We’re all invested in the outcome whether we’re actively participating or not.</p>    <p>The beauty of a contest like XPRIZE is<b> the goal is clear and measurable, but the “how we get there” is not</b>. It seeks active participants from likely players and the most unlikely of sources, dreamers of every kind who want to help in a very specific way, and to put a dent in the universe, odds be damned.</p>    <p>Marcius’s passion for bridge-building and problem-solving are evident in our conversation, and his work and team-building incredibly inspire me.<b> We have to imagine a better future, and then take our best shot at it.</b></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780441013593">Dune</a> by Frank Herbert</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Marcius on <a href="https://twitter.com/extempo?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a></p></li>
<li><p>Connect with Marcius on <a href="https://www.linkedin.com/in/marcius-extavour-51621216/">LinkedIn</a></p></li>
<li><p>Check out <a href="https://www.xprize.org/">XPRIZE</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="https://www.importantnotimportant.com">importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Find our more about our guests here: </i><a href="https://www.importantnotimportant.com/guest-stats">https://www.importantnotimportant.com/guest-stats</a></p>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0a-8044-7ecd-82e9-28f922795fdc.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2b7997dc-07ab-4231-8c0e-2984da2f0ffd/podcast_import_artwork_20260329-2-d7jxj8.jpg?t=1774790794" />
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  <title>Newsletter #296: Fake meat, fake profits?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_296_fake_meat_fake_profits</link>
  <description>This week: Plant-based meat stocks Another COVID winter is coming A long-term plan for the baby formula shortage The uncertain future of telehealth Willfully shunning data privacy Here&#39;s What You Can Do: Help elect progressive state and federal candida...</description>
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  <pubDate>Fri, 21 Oct 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-3d45-778b-a341-604ad79f94ca/019d39c6-3fbb-78b5-aae4-4dc1b5aefc87.mp3" type="audio/mpeg" length="14740892" />
  <itunes:duration>921</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>Plant-based meat stocks</p></li>
<li><p>Another COVID winter is coming</p></li>
<li><p>A long-term plan for the baby formula shortage</p></li>
<li><p>The uncertain future of telehealth</p></li>
<li><p>Willfully shunning data privacy</p></li>
</ul>    <p><b>Here's What You Can Do:</b></p>   <ul>
<li><p>Help <a href="https://votesaveamerica.com/save-america/">elect progressive state and federal candidates </a>who will shift our diets and land use toward healthier, more sustainable food systems</p></li>
<li><p>Check your wastewater data <a href="https://biobot.io/data/">here</a> or <a href="https://covid.cdc.gov/covid-data-tracker/#wastewater-surveillance">here</a></p></li>
<li><p>If you've got extra, unopened, not-expired formula, donate it through the <a href="https://freeformula.exchange/">Free Formula Exchange</a>. You can also get screened and <a href="https://www.hmbana.org/find-a-milk-bank/">donate breast milk</a> at one of 31 regional milk banks.</p></li>
<li><p>We need people in office, at every level, who understand how quickly technology is progressing, how we can use it to help people, and the infrastructure required to enable broad access. <a href="https://votesaveamerica.com/save-america/">Help get them elected</a>.</p></li>
<li><p>We should make sure that the companies and governments that build tech only collect the data they absolutely need, and transparently, and not use it against us. Help elect people who <a href="https://votesaveamerica.com/save-america/">understand where the puck is going</a>.</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a04-1e6f-7cbf-a9d5-5a1e96cc978f.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/80b4fd4e-35c6-4155-aade-cc024071b39e/podcast_import_artwork_20260329-2-1gr16p.jpg?t=1774790791" />
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  <title>Automated Synthetic Biology (I&#39;m sure it&#39;s fine)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/automated_synthetic_biology_i_m_sure_it_s_fine</link>
  <description>Let&#39;s talk robots. But first: There’s a very particular bottleneck where groundbreaking science is more applicable than ever but inaccessible to many. The tools are unaffordable to the schools and groups who could use them to hook kids right when they’...</description>
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  <pubDate>Mon, 17 Oct 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-50e4-78cc-8652-dc1bd235092b/019d39c6-52d0-76b2-a54f-c7eecc4fb545.mp3" type="audio/mpeg" length="64771876" />
  <itunes:duration>4048</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>145</itunes:episode>
  <content:encoded><![CDATA[<p><b>Let's talk robots.</b></p>    <p>But first: There’s a very particular bottleneck where groundbreaking science is more applicable than ever but inaccessible to many. </p>    <p>The tools are unaffordable to the schools and groups who could use them to hook kids right when they’re most excited, kids with a huge variety of lived experienced, who have grown up in the climate era, and in the COVID era,<b> who see and want to solve problems they can touch and feel – but because of costs and access, they never get to try</b>.</p>    <p>Or the bottleneck presents as being frustratingly inefficient, to the labs who actually do this stuff every day, the ones who see a peer’s research and try to replicate it, but don’t have the funding or people or bandwidth or all three to spend time filling test tubes.</p>    <p>Building better processes isn’t the sexiest science you can do, but the science doesn’t happen, or nearly enough of it, or fast enough, without the help of someone who’s been affected by these inefficiencies.</p>    <p>Someone who can see the whole journey and identify areas where existing ways of doing things and tools for doing things can be made<b> more reliable, more useful, and more affordable, to more people.</b></p>    <p><b>Enter: automated synthetic biology. Or, robots!</b></p>    <p><b>Roya Amini-Naieni </b>is my guest today, straight from her robot lab.</p>    <p>This is another in our series of conversations with <b>776 fellows</b>, a two-year program for young people who want to build a better future.</p>    <p>Roya is not only a<b> 776 fellow</b> but also the co-founder and CEO of<b> TriloBio</b>, where she’s working on revolutionizing synthetic biology by changing the way synthetic biologists do science.</p>    <p>Roya’s had an incredible journey so far, the child of Iranian immigrants, the child of engineers, and the apprentice to so many mentors who have seen her ambition and seem to understand that Roya has identified a way to stand up for better access to the tools of the future, and along the way, maybe even put a dent in the universe.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781492180746">The Mom Test</a> by Rob Fitzpatick</p></li>
<li><p><a href="https://parahumans.wordpress.com/">The Worm Webseries</a></p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Learn more about TriloBio on the <a href="https://trilo.bio/#/">website</a>, <a href="https://www.linkedin.com/company/trilobio/">LinkedIn</a>, or <a href="https://mobile.twitter.com/trilobio">Twitter</a></p></li>
<li><p>Follow Roya on <a href="https://mobile.twitter.com/royanaieni">Twitter</a></p></li>
<li><p>Learn more about the <a href="https://www.776.org/">776 Foundation Fellowship Program</a></p></li>
<li><p>Find your <a href="https://igem.org/">iGEM</a> team</p></li>
<li><p>Fulfill your genetic engineering dreams with your own kit from <a href="https://www.the-odin.com/">The Odin</a></p></li>
<li><p>Get your own <a href="https://bento.bio/">Bento Lab</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0c-82f9-7dda-8e99-5bdeecf9d75d.vtt" type="text/vtt" />
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  <title>Fight Fire With...Vortex Cannons?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/fight_fire_with_vortex_cannons</link>
  <description>How lucky are we? How lucky are we that we live in a time of such great opportunity – when, yes, we’re teetering on the edge of a global climate calamity, still reeling from a pandemic, knowing that our problems and challenges are not only enormous, bu...</description>
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  <pubDate>Mon, 10 Oct 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-4d25-763c-a1cb-eb70e6e1a77e/019d39c6-4dea-7656-8289-a6e17566bf71.mp3" type="audio/mpeg" length="52467990" />
  <itunes:duration>3279</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>144</itunes:episode>
  <content:encoded><![CDATA[<p><b>How lucky are we?</b></p>    <p>How lucky are we that <b>we live in a time of such great opportunity</b> – when, yes, we’re teetering on the edge of a global climate calamity, still reeling from a pandemic, knowing that our problems and challenges are not only enormous, but systemic, all-encompassing, and often linked together.</p>    <p>How lucky are we to be able to say – look at all of this opportunity, look at all of the ways I could have an impact, need to have an impact, right now?</p>    <p>How lucky are we that so many people, both scared for their futures and emboldened by a feeling of having both nothing to lose, and everything, all at the same time – that <b>they are choosing not to go trade derivatives or build more ad tech, but instead dream?</b></p>    <p>People, and especially young people, dreaming and actually designing, building, and testing innovative, groundbreaking solutions.</p>    <p>This episode is another in our series of conversations with <b>776 Foundation </b>fellows and I’m so excited to share it.</p>    <p>Part of the reason I left California was because of the fire risk, to my home and family, the smoke risk, and the drought. I was lucky to be able to leave, but so many can’t. </p>    <p>Over and over we have been forced to confront fires that are burning bigger and hotter in drier vegetation, closer to where people live. Fires fought by exhausted, underpaid firefighters.</p>    <p><b>We need reinforcements, we need better ideas, and they need help.</b></p>    <p>We need people like<b> Valkyrie Holmes</b>.</p>    <p>Valkyrie is the co-founder of <b>Project Firefly</b>, a new company supported by the <b>776 Foundation </b>that combines drone technology with pressurized air cannons to better contain wildfires. Yes, you heard that right.</p>    <p>In her brief but wildly impressive time as a professional, she’s worked as an intern at<b> SpaceX </b>and in various roles at <b>MIT, NASA, Google</b>, and more. We get at everything from self-confidence to heat signatures and what the hell vortex cannons do – and how they could help alleviate the enormous strain drought and fire are putting on resources the world over.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780062060624">The Song of Achilles</a> by Madeline Miller</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781544512273">Can't Hurt Me </a>by David Goggins</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Valkyrie on <a href="https://twitter.com/valkyrieholmes">Twitter</a> and check out more of her work <a href="https://valkyrieholmes.com/">here</a></p></li>
<li><p>Learn more about <a href="https://www.projectfirefly.ca/">Project Firefly</a> on their website</p></li>
<li><p>Follow Project Firefly on <a href="https://twitter.com/_projectfirefly">Twitter</a> </p></li>
<li><p>Learn more about the <a href="https://www.776.org/">776 Foundation</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0a-cdae-76aa-b983-fa4792a231b9.vtt" type="text/vtt" />
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    <item>
  <title>Newsletter #295: Insurance, for when climate change comes at you fast</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_295_insurance_for_when_climate_change_comes_at_you_fast</link>
  <description>This week: What climate change means for insurance Pregnancy and the COVID vaccine Food insecurity in America What wildfire smoke means for air quality Internet blackout in Iran What we can do Understand your flood risk with Flood Factor, a free tool t...</description>
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  <pubDate>Fri, 07 Oct 2022 07:00:00 +0000</pubDate>
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  <itunes:duration>807</itunes:duration>
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  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>What climate change means for insurance</p></li>
<li><p>Pregnancy and the COVID vaccine</p></li>
<li><p>Food insecurity in America</p></li>
<li><p>What wildfire smoke means for air quality</p></li>
<li><p>Internet blackout in Iran</p></li>
</ul>    <p><b>What we can do</b></p>   <ul>
<li><p>Understand your flood risk with <a href="https://link.mail.beehiiv.com/ss/c/h1_F8Wtc7lOEot2zuJ67rzzta85slHeGeEj9S03GDSqq3cZAFXXvuhFnCc6q02lEZZPTblwd8YvtI2X4T5aTJw/3q3/sjZpiImjRsiz0o0Bx8o94g/h17/PHYXIoqLLu1H_lFsi0WFFKa-f1qzWy1mtBbCTDnYOKU">Flood Factor</a>, a free tool to learn if your property has flooded in the past, is currently at risk, and how that risk changes over time.</p></li>
<li><p>Stock up on masks, <a href="https://www.vaccines.gov/">get your boosters</a>, and bring your parents, your kids, and your friends with you</p></li>
<li><p> <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiY580dHrZ6T3QiAztNKa-4Afzm9vHCDSl4EkxxeX-HwH/3q3/sjZpiImjRsiz0o0Bx8o94g/h34/CFDa9mpopnS054rQ-_Ub0TNpR-7PvW8Ns9e9S-SuLBQ">Feed people tonight</a> (and every month, with a recurring donation) with our friends at Feeding America.</p></li>
<li><p>Obviously numero uno is decarbonize everything everywhere all at once, but also: Know your daily risk. I use <a href="https://link.mail.beehiiv.com/ss/c/I1vdo-7CUlzCAiV8jz_iiUMfh3H2iRsivrErO-BzhqgYryk41YQUDukgD8h5_dh2/3q3/sjZpiImjRsiz0o0Bx8o94g/h48/XpcLbba2juar4OScwgwobQSgscVOxPpIba2BVBDexqY">Purple Air</a> outdoor monitors</p></li>
<li><p><a href="https://link.mail.beehiiv.com/ss/c/w3dYILNc3lH6MOK0tu1AtzCtNEyHeAb_WuKPEZaDbr9sVi-kadpMLmA7Zoqm4E5H/3q3/sjZpiImjRsiz0o0Bx8o94g/h54/eYXnNZjfspMKivzuNLAyXufxIN4MBOLb2znVqKkueas">Follow, amplify</a>, and <a href="https://link.mail.beehiiv.com/ss/c/CiAEmsbg01KFwFb8ewGLS5PuRn0j3AsZoOfTXG8ARFs1h04CONgok8RH0CTsd0IK/3q3/sjZpiImjRsiz0o0Bx8o94g/h55/x_08c1XMO0dZGBV7u9K69eGGIDlVyYoaq364R9hChMM">donate</a> to the <b>Center for Human Rights in Iran</b>, a collection of journalists, researchers, lawyers, activists, writers, multimedia specialists and advocates based around the world who work to support the basic rights and freedoms of the Iranian people</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a03-b9ad-72c2-af3a-bdbcafce17a3.vtt" type="text/vtt" />
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  <title>Newsletter #294: Look for the helpers (that&#39;s us)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_294_look_for_the_helpers_that_s_us</link>
  <description>This week: It&#39;s hurricane season Viral levels in wastewater spiking What the world might look like in 2050 Results from the biggest-ever Alzheimer&#39;s study Asking better questions about our apps Action Steps Send disaster recovery supplies to Florida, d...</description>
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  <pubDate>Fri, 30 Sep 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-4817-7ff6-93af-04a03ee5e0a4/019d39c6-488b-7ee6-8684-2d346d85dbc8.mp3" type="audio/mpeg" length="14078009" />
  <itunes:duration>879</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>It's hurricane season</p></li>
<li><p>Viral levels in wastewater spiking</p></li>
<li><p>What the world might look like in 2050</p></li>
<li><p>Results from the biggest-ever Alzheimer's study</p></li>
<li><p>Asking better questions about our apps</p></li>
</ul>    <p><b>Action Steps</b></p>   <ul>
<li><p><a href="https://www.amazon.com/hz/wishlist/ls/3QUS9SLT7QD3/ref=hz_ls_biz_ex">Send </a>disaster recovery supplies to Florida, <a href="https://donate.wck.org/give/429706/#!/donation/checkout?c_src=fionaupdate">donate </a>or volunteer with World Central Kitchen to feed people in <a href="https://wck.volunteerhub.com/vv2/lp/Ian">Florida</a> and/or <a href="https://wck.volunteerhub.com/vv2/lp/chefsforpr">Puerto Rico</a>, <a href="https://dertaskforcenews.substack.com/p/hurricane-ian-will-put-millions-of">help</a> the Footprint Project spin up microgrids</p></li>
<li><p>Tell your city council about <a href="https://biobot.io/government/">BioBot wastewater monitoring</a></p></li>
<li><p>Check out <a href="https://www.youtube.com/watch?v=f0gN1x6sVTc">Vox's explainer video</a> on how the remaining water in the West is distributed</p></li>
<li><p>Protect your brain and heart with the <a href="https://bookshop.org/a/8952/9781426220135">Blue Zones cookbook</a></p></li>
<li><p>Read this piece by WIRED about<a href="https://www.wired.com/story/how-to-buy-ethical-and-eco-friendly-electronics/"> how to buy ethical and eco-friendly electronics</a>, and this one about<a href="https://www.wired.com/story/how-to-advocate-your-tech-privacy/"> how to advocate for tech privacy</a></p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a05-277e-794a-8490-c07676e99946.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bba8b61d-39d3-4d63-ad59-32a2ab297d3a/podcast_import_artwork_20260329-2-msyen0.jpg?t=1774790792" />
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  <title>How to Electrify Your Home</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/how_to_electrify_your_home</link>
  <description>For decades Americans have relied on wood, oil, and gas to power, heat, and cool our homes, and the water we use to drink, cool, and bathe in. But these things have helped fuel our climate crisis – by some estimates, residential energy use accounts for...</description>
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  <pubDate>Mon, 26 Sep 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-5c28-7cf2-b55c-a2b82d54b51f/019d39c6-5d48-7932-93eb-9496454fbed1.mp3" type="audio/mpeg" length="86422579" />
  <itunes:duration>5401</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>143</itunes:episode>
  <content:encoded><![CDATA[<p>For decades Americans have relied on wood, oil, and gas to power, heat, and cool our homes, and the water we use to drink, cool, and bathe in. But these things have helped fuel our climate crisis – by some estimates,<b> residential energy use accounts for about 20% of US greenhouse gas emissions.</b></p>    <p>That’s a lot.</p>    <p>Not to mention, burning wood inside and using gas stoves and fireplaces, and water heaters are just straight-up terrible for our health. </p>    <p><b>Great news though.</b></p>    <p>An electric future awaits us, and now, having passed the IRA, <b>there are a huge variety of rebates to help you electrify your home</b>, to become less dependent on the grid, to save money over time, and breathe cleaner air inside AND outside.</p>    <p><b>But where do you start?</b> It’s a great question, and one I’ve been wrestling with recently.</p>    <p>I want to make my home reliable, resilient, and healthier. And together, with you and millions of other Shit Givers, I want to take a huge chunk out of US emissions, to slow the climate crisis. </p>    <p>But in order to do so, I needed some help. </p>    <p>So I called <b>John Semmelhack</b>.</p>    <p>John is co-owner, with <b>Neil Comparetto</b>, of <b>The Comfort Squad LLC</b>, a home performance contracting + consulting firm serving<b> Charlottesville, VA</b>, and <b>Richmond, VA</b>. John is a pioneering practitioner of the "electrify everything” movement and is the self-declared “Minister of Heat Pumps” for the Southeast U.S.</p>    <p>And his company, <b>The Comfort Squad</b>, helps clients create healthy, comfortable homes that run on clean electricity. </p>    <p>Today we’re going to take you on one of his standard home performance assessments and paint a picture for you of the healthier, all-electric home.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780593237083">All We Can Save</a> edited by Ayana Elizabeth Johnson and Katherine K Wilkinson</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://twitter.com/johnsemmelhack">Follow</a> John on Twitter</p></li>
<li><p>Follow The Comfort Squad on <a href="https://twitter.com/comfortsquadva?lang=en">Twitter </a>and check out their <a href="https://www.comfortsquad.us/">website</a></p></li>
<li><p><a href="https://www.energy.gov/energysaver/financial-incentives">Check out</a> the federal and state financial incentives to electrify your home</p></li>
<li><p><a href="https://www.rewiringamerica.org/electrify-home-guide">Read </a>Rewiring America's guide to electrify your home</p></li>
<li><p><a href="https://www.ecobee.com/en-ca/">Get</a> an Ecobee smart thermostat</p></li>
<li><p><a href="https://www.consumerreports.org/electric-smoothtop-induction-cooktops/the-best-induction-cooktops-a1194688661/">Find </a>an induction cooktop</p></li>
<li><p><a href="https://www.consumerreports.org/products/water-heaters-32960/electric-water-heater-200221/view2/">Find</a> an electric or heat pump water heater</p></li>
<li><p><a href="https://upgrade.blocpower.io/">Electrify</a> your apartment building with Bloc Power</p></li>
<li><p><a href="https://www.ohmconnect.com/">Save</a> energy and money with Ohm Connect</p></li>
<li><p><a href="https://humless.com/product/go-200/">Buy </a>a solar powered battery with Humless</p></li>
<li><p><a href="https://www.blipenergy.com/">Pre-order</a> your smart home battery</p></li>
<li><p><a href="https://communitysolar.energysage.com/">Find</a> your local solar farm</p></li>
<li><p><a href="https://www.solarunitedneighbors.org/">Get</a> solar power for your home</p></li>
<li><p><a href="https://twitter.com/leahstokes?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Follow</a> Dr Leah Stokes on Twitter</p></li>
<li><p><a href="https://twitter.com/emilygrubert?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Follow</a> Emily Grubert on Twitter</p></li>
<li><p><a href="https://www.latimes.com/environment/story/2020-05-06/socalgas-union-leader-protest-threat-no-social-distancing">Find out </a>why SoCal Gas sucks</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a10-5260-7246-aafa-762b6fa8c57e.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0784d68c-b31b-4abe-a403-a77a9874eff9/podcast_import_artwork_20260329-2-jw2hb4.jpg?t=1774790802" />
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  <title>Newsletter #293: Is COVID &quot;over&quot;?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_293_is_covid_over</link>
  <description>This week: The companies building a new clean economy (and the pretenders) The &quot;I&quot; in COVID Defrauded pandemic funds for hungry kids Preventing overdoses with safer supply programs Increasing surveillance Action Steps Read Protocol&#39;s tips to make your ...</description>
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  <pubDate>Fri, 23 Sep 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-5066-7e8a-aed4-46593bd36c7f/019d39c6-51d9-75f4-9561-d33350707e0b.mp3" type="audio/mpeg" length="13536334" />
  <itunes:duration>846</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>The companies building a new clean economy (and the pretenders)</p></li>
<li><p>The "I" in COVID</p></li>
<li><p>Defrauded pandemic funds for hungry kids</p></li>
<li><p>Preventing overdoses with safer supply programs</p></li>
<li><p>Increasing surveillance</p></li>
</ul>    <p><b>Action Steps</b></p>   <ul>
<li><p><a href="https://mailchi.mp/protocol/sustainabilitys-low-hanging-fruit-432433">Read</a> Protocol's tips to make your company more sustainable</p></li>
<li><p>If it's been 3-6 month since your last infection or shot, <a href="https://www.vaccines.gov/">get boosted</a></p></li>
<li><p><a href="https://www.feedingamerica.org/">Feed some families</a> by donating to Feeding America</p></li>
<li><p>Know someone dealing with opioid addiction? <a href="https://www.withpower.com/">Find a related clinical trial near you</a></p></li>
<li><p><a href="https://themarkup.org/">Read share, and subscribe</a> to The Markup</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a05-a977-7745-8568-c80af905d4e8.vtt" type="text/vtt" />
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  <title>When You REALLY Need a Clinical Trial</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/when_you_really_need_a_clinical_trial</link>
  <description>Let’s say you get sick. Diabetes. Cancer. Heart disease. Long COVID. PTSD. MS. Depression. Alzheimer’s Despite the best efforts of your physician, nothing’s working. They’re out of answers, and you’re out of questions. You might both be increasingly ou...</description>
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  <pubDate>Mon, 19 Sep 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-50ba-758a-9e2d-8c380d64eda4/019d39c6-51d6-74b2-bf6a-0ed5a87cba93.mp3" type="audio/mpeg" length="53254171" />
  <itunes:duration>3328</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>142</itunes:episode>
  <content:encoded><![CDATA[<p>Let’s say you get sick. </p>    <p>Diabetes. Cancer. Heart disease. Long COVID. PTSD. MS. Depression. Alzheimer’s</p>    <p>Despite the best efforts of your physician, nothing’s working. They’re out of answers, and you’re out of questions. You might both be increasingly out of time.</p>    <p><b>Where do you turn?</b></p>    <p>There must be someone, somewhere, working on your problem. Working to better understand it, at least, maybe to treat it, maybe cure it, or prevent it for the next person who might be susceptible to getting it.</p>    <p>How do you find out if they exist? And if they do, how do you find them?</p>    <p><b>How could you volunteer for their work, knowing they might not have the answers – but knowing you won’t know and they won’t know – until you try?</b></p>    <p>For almost twenty-five years the best answer has been to visit a government-run website called clinical trials dot gov. I know because I’ve sent tens of thousands of people to it, for help.</p>    <p>But even if you are able to sort through a Windows 95-era database and find the trial that’s right for you – what if it’s hundreds of miles away?</p>    <p><b>So many of us could benefit from better awareness and better access to cutting-edge research that could save the lives of people we love.</b> </p>    <p>And so many researchers are frustrated by the inability to sign people like you, your daughter, or your dad up for their trial.</p>    <p>It’s 2022. <b>We can Do Better Better.</b></p>    <p>My guest today is<b> Brandon Li</b>.</p>    <p>Brandon is the co-founder of<b> Power</b>, the new and arguably most patient-friendly platform for clinical trials ever made. Brandon and his team are making it easy for all patients to use <b>Power </b>to discover promising clinical trials and get in touch with the researchers – directly.</p>    <p>My mission is outcome-based – to connect you with the most measurable ways to take action, feel better, and drive systemic change. There’s so much we can do to rebuild public health, to do the basic shit we need to do to take care of one another.</p>    <p>But simultaneously, by<b> increasing the success of vastly more inclusive clinical trials</b>, we can accomplish all of those goals at the same time.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780307388407">Open: An Autobiography</a> by Andres Agassi</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Find a clinical trial near you with <a href="https://www.withpower.com/">Power</a></p></li>
<li><p>Follow Brandon on <a href="https://twitter.com/brandonhli">Twitter</a></p></li>
<li><p>Are you a PI, sponsor, or CRO looking to work with Power? <a href="https://www.linkedin.com/in/brandonhli/">Connect</a> with Brandon.</p></li>
</ul>    <p><b>Factcheck:</b></p>   <ul><li><p>The following stat from the episode: "<i>self-directed research into clinical trials has grown 22X in the last seven years</i>" was determined using the web analytics tool, <a href="https://ahrefs.com/">ahrefs</a>.</p></li></ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Artwork by <a href="https://amritpaldesign.com/">Amrit Pal</a></p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0b-83e9-728c-a7b9-03fa9a2dfae6.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/880a8183-e771-492a-8853-6fc123addbda/podcast_import_artwork_20260329-2-k2462c.jpg?t=1774790797" />
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  <title>Newsletter #292: A love letter to my e-bike</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_292_a_love_letter_to_my_e-bike</link>
  <description>This week: What&#39;s happening with cars and micro-mobility in America Brain fog A food system rundown The corporations backing a national abortion ban Border agents are taking your phone data Action Steps Watch this short about Statiq, the Indian startup...</description>
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  <pubDate>Fri, 16 Sep 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-57ce-718c-8642-490e2f6b67eb/019d39c6-594f-7472-8ed3-1c02955a3bea.mp3" type="audio/mpeg" length="13940500" />
  <itunes:duration>871</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>What's happening with cars and micro-mobility in America</p></li>
<li><p>Brain fog</p></li>
<li><p>A food system rundown</p></li>
<li><p>The corporations backing a national abortion ban</p></li>
<li><p>Border agents are taking your phone data</p></li>
</ul>    <p><b>Action Steps</b></p>   <ul>
<li><p><a href="https://www.youtube.com/watch?v=_MdPfKuIf8E">Watch</a> this short about Statiq, the Indian startup electrifying transportation, then check out <a href="https://ridereview.io/">Ride Review </a>to find an e-bike or scooter (<a href="https://www.prioritybicycles.com/products/current">here's </a>Quinn's beloved e-bike)</p></li>
<li><p><a href="https://www.nytimes.com/2022/09/15/opinion/covid-booster-shot.html">Read </a>about the success of the new COVID boosters, then get boosted</p></li>
<li><p><a href="https://wck.org/">Donate </a>to or volunteer with World Central Kitchen</p></li>
<li><p><a href="https://popular.info/p/these-corporations-are-backing-the">Read</a> this article listing the corporations backing a national abortion ban, then share it everywhere</p></li>
<li><p>Call your senators and insist they support S.2957, Senator Wyden's <a href="https://www.congress.gov/bill/117th-congress/senate-bill/2957">"Protecting Data at the Border Act"</a></p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>    <p><i>Advertise with us: </i><a href="https://www.importantnotimportant.com/sponsors"><i>https://www.importantnotimportant.com/sponsors</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a06-9b17-76d0-aafa-c55245e4ef8e.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d6000081-4816-4e37-a71d-d6cb7b946bbc/podcast_import_artwork_20260329-2-nv5kn6.jpg?t=1774790797" />
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  <title>Newsletter #291: When climate change happens to you</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_291_when_climate_change_happens_to_you</link>
  <description>This week: Corporate clean energy purchases go down as temperatures go up The current status of COVID-19 vaccines Moving towards a healthier, climate-friendly diet A promising new malaria vaccine Back to the drawing board for a federal online privacy b...</description>
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  <pubDate>Fri, 09 Sep 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-5b72-7ae2-99d0-48684d247896/019d39c6-5db7-7de5-8ece-de9ca546f158.mp3" type="audio/mpeg" length="14731697" />
  <itunes:duration>920</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>Corporate clean energy purchases go down as temperatures go up</p></li>
<li><p>The current status of COVID-19 vaccines</p></li>
<li><p>Moving towards a healthier, climate-friendly diet</p></li>
<li><p>A promising new malaria vaccine</p></li>
<li><p>Back to the drawing board for a federal online privacy bill</p></li>
</ul>    <p><b>Action Steps</b></p>   <ul>
<li><p><a href="https://sciencemoms.com/">Learn </a>how to talk to kids about climate change with Science Moms</p></li>
<li><p><a href="https://biobot.io/get-started/">Get BioBot</a> to get your county's wastewater treatment plant access to free COVID-19 wastewater testing</p></li>
<li><p><a href="https://health.gov/our-work/nutrition-physical-activity/white-house-conference-hunger-nutrition-and-health/share-your-ideas-and-stories">Share</a> your ideas with the White House before the Conference on Hunger, Nutrition and Health, and <a href="https://www.tfaforms.com/5004632">apply</a> to submit your organization as a stakeholder</p></li>
<li><p><a href="https://www.againstmalaria.com/">Donate</a> to Against Malaria</p></li>
<li><p><a href="https://themarkup.org/">Read </a>and contribute to The Markup</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a07-fa8b-7258-a906-9de1750da806.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8314a181-bbc5-4520-803a-515bede63146/podcast_import_artwork_20260329-2-820kxr.jpg?t=1774790798" />
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  <title>Introducing &quot;A Matter of Degrees&quot; Season 3</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/introducing_a_matter_of_degrees_season_3</link>
  <description>Curious about the climate? Then there’s a show I want to tell you about— A Matter of Degrees, where Dr. Leah Stokes and Dr. Katharine Wilkinson tell stories about the powerful forces behind climate change — and the tools we have to fix it. You know cli...</description>
  <guid isPermaLink="false"><![CDATA[ 474be20b-a6b9-4f49-abab-67f337f49068 ]]></guid>
  <pubDate>Fri, 09 Sep 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-4f35-7ff5-b143-77da57a4caf5/019d39c6-5361-75d2-b0cc-d5e120a02e35.mp3" type="audio/mpeg" length="4941043" />
  <itunes:duration>308</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>Curious about the climate? Then there’s a show I want to tell you about—<b>A Matter of Degrees</b>, where <b>Dr. Leah Stokes</b> and<b> Dr. Katharine Wilkinson</b> tell stories about the powerful forces behind climate change — and the tools we have to fix it.</p>    <p>You know climate change is a problem. <b>So what can we do about it?</b> </p>    <p>The new season of<b> A Matter of Degrees</b> kicks off with a mini-series to answer that question. What can we do personally, professionally, and politically?</p>    <p>Episode four is a favorite…it’s about coping with our emotions about the climate crisis. And there’ll be more expert interviews and compelling narratives that touch on everything from crypto to Indigenous stewardship. </p>    <p><b>Find A Matter of Degrees wherever you listen to podcasts. </b></p>    <p>The new season launches on <b>September 15</b>!</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="https://www.importantnotimportant.com/podcast">importantnotimportant.com/podcast</a>.</p>    <p>-----------</p>    <p><b>Links:</b></p>   <ul><li><p><a href="https://www.degreespod.com/">Listen</a> to A Matter of Degrees</p></li></ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://twitter.com/willowbeck_">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Artwork by <a href="https://amritpaldesign.com/">Amrit Pal</a></p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a05-265e-7a19-a6c2-9e7e6cd772af.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ed25c0b1-1e43-4b0f-a409-abfb71e04765/podcast_import_artwork_20260329-2-bhvtaj.jpg?t=1774790796" />
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  <title>Newsletter #290: Life at 1.2°C</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_290_life_at_1_2_c</link>
  <description>This week: The cost of electrification The end of free COVID tests The water crisis in Jackson Minimizing cancer treatment side effects The companies selling your location data to the police Action Steps Read Rewiring America&#39;s home electrification gui...</description>
  <guid isPermaLink="false"><![CDATA[ 84780f30-2b9b-470e-864a-304e4e776b20 ]]></guid>
  <pubDate>Fri, 02 Sep 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-5ab0-7079-9677-e75f92b38775/019d39c6-5d4a-7bb6-9d3d-4cf594a81ec3.mp3" type="audio/mpeg" length="14355960" />
  <itunes:duration>897</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>The cost of electrification</p></li>
<li><p>The end of free COVID tests</p></li>
<li><p>The water crisis in Jackson</p></li>
<li><p>Minimizing cancer treatment side effects</p></li>
<li><p>The companies selling your location data to the police</p></li>
</ul>    <p><b>Action Steps</b></p>   <ul>
<li><p><a href="https://www.rewiringamerica.org/electrify-home-guide">Read</a> Rewiring America's home electrification guide, and then share it with your apartment/HOA/city council</p></li>
<li><p><a href="https://biobot.io/get-started/">Use BioBot</a> to get your county's wastewater treatment plant access to free COVID-10 wastewater and variant testing</p></li>
<li><p><a href="https://cooperationjackson.org/donate">Donate</a> to Cooperation Jackson, a local cooperative ensuring water access for the homeless, elderly, and those with limited access to transportation</p></li>
<li><p><a href="https://www.alexslemonade.org/mypage/3055729">Join</a> INI's Team in the "10th Annual Million Mile" from Alex's Lemonade Stand Foundation</p></li>
<li><p><a href="https://www.wired.com/story/the-ftc-may-finally-protect-americans-from-data-brokers/">Read</a> the WIRED coverage of data brokers (5m) and then <a href="https://www.eff.org/">donate</a> to the EFF</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a07-f214-756a-9c2f-4a3dafa57b9b.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3d727aac-ec2b-454c-9dea-f8904ebb2820/podcast_import_artwork_20260329-2-umylvv.jpg?t=1774790798" />
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  <title>Newsletter #289: The new arms race (where everybody wins?)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_289_the_new_arms_race_where_everybody_wins</link>
  <description>This week: Heat in China ramping up a clean economy arms race How to learn more about Long COVID Cleaning up after coal Magic mushrooms and depression Better data for pregnant people Action Steps Check out CTVC&#39;s rundown on Ira&#39;s impact on capital cost...</description>
  <guid isPermaLink="false"><![CDATA[ 7bb05452-0bb6-4844-a3ca-87cbee79903a ]]></guid>
  <pubDate>Fri, 26 Aug 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-605c-7608-b580-c394c66a39c9/019d39c6-61df-7350-a39b-7c727c689378.mp3" type="audio/mpeg" length="13533408" />
  <itunes:duration>845</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>Heat in China ramping up a clean economy arms race</p></li>
<li><p>How to learn more about Long COVID</p></li>
<li><p>Cleaning up after coal</p></li>
<li><p>Magic mushrooms and depression</p></li>
<li><p>Better data for pregnant people</p></li>
</ul>    <p><b>Action Steps</b></p>   <ul>
<li><p><a href="https://www.ctvc.co/ira-and-the-new-capital-cost/">Check out </a>CTVC's rundown on Ira's impact on capital costs</p></li>
<li><p>If you or someone you love is suffering from Long COVID, <a href="https://studies.recovercovid.org/">sign up</a> to participate in the RECOVER study</p></li>
<li><p><a href="https://earthjustice.org/action">Donate</a> to EarthJustice</p></li>
<li><p><a href="https://clinicaltrials.gov/ct2/results?term=psilocybin&amp;cntry=US&amp;Search=Apply&amp;recrs=a&amp;age_v=&amp;gndr=&amp;type=&amp;rslt=">Sign up</a> for a psilocybin mental health study</p></li>
<li><p><a href="https://www.importantnotimportant.com/podcast/black-moms-matter-redux-fixed-audio-sorry">Listen to </a>my conversation with Representative Lauren Underwood about better maternal health in America</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a08-027f-75da-8a3f-4cb1a40109ce.vtt" type="text/vtt" />
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  <title>Newsletter #288: What $200,000 buys you</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_288_what_200_000_buys_you</link>
  <description>This week: What IRA means for cars Centralizing data for the next pandemic A parched Earth Big Pharma is Big Mad about IRA Fingers crossed that Big Tech will protect democracy Action Steps: Listen to a very-Ira episode of &quot;The Coolest Show&quot; podcast Che...</description>
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  <pubDate>Fri, 19 Aug 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-5b42-7733-9ab4-eb225c39bc8d/019d39c6-5bd3-75c7-82f1-cedafd112cd1.mp3" type="audio/mpeg" length="13390884" />
  <itunes:duration>836</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>What IRA means for cars</p></li>
<li><p>Centralizing data for the next pandemic</p></li>
<li><p>A parched Earth</p></li>
<li><p>Big Pharma is Big Mad about IRA</p></li>
<li><p>Fingers crossed that Big Tech will protect democracy</p></li>
</ul>    <p><b>Action Steps:</b></p>   <ul>
<li><p><a href="https://thecoolestshow.com/inflation-reduction-act-roundtable-w-rhiana-gunn-wright-dana-johnson-and-bishop-marcia-dinkins/">Listen to</a> a very-Ira episode of "The Coolest Show" podcast</p></li>
<li><p><a href="https://ourworldindata.org/explorers/coronavirus-data-explorer?zoomToSelection=true&amp;time=2020-03-01..latest&amp;facet=none&amp;pickerSort=asc&amp;pickerMetric=location&amp;Metric=Variants&amp;Interval=7-day+rolling+average&amp;Relative+to+Population=true&amp;Color+by+test+positivity=false&amp;country=USA~GBR~IND~BRA~CAN~ITA~ESP~DEU~AUT~AUS~FRA~ZAF~NPL">Check out</a> this COVID dataset of sequences by variant and country</p></li>
<li><p><a href="https://www.charitywater.org/">Donate</a> to bring clean drinking water to people in developing countries</p></li>
<li><p><a href="https://www.commoncause.org/">Call your senators</a> to urge them to support the <a href="https://www.shaheen.senate.gov/news/press/icymi-shaheen-and-collins-release-bipartisan-bill-to-lower-insulin-costs-for-37-million-americans-with-diabetes-">INSULIN Act</a></p></li>
<li><p><a href="https://www.apprenticeship.gov/">Sign up </a>to be paired with a cybersecurity expert</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://www.importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a06-7e65-75c4-9009-75a7cb6aaa12.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ab3f04aa-b5cf-43f7-b2bd-8093b379cd13/podcast_import_artwork_20260329-2-xj2cli.jpg?t=1774790798" />
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  <title>Fellowship of the Climate</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/fellowship_of_the_climate</link>
  <description>“What can I do?” This is the question I get most often. It’s the question that early on pivoted our newsletter and then this podcast towards measurable action steps that help you feel better and drive systemic change. I don’t have anywhere near all the...</description>
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  <pubDate>Mon, 15 Aug 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-6f5f-74a4-8778-ee4cd6e836c8/019d39c6-704f-7861-82bb-f818b996dfb3.mp3" type="audio/mpeg" length="60899066" />
  <itunes:duration>3806</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>141</itunes:episode>
  <content:encoded><![CDATA[<p>“What can I do?” This is the question I get most often. </p>    <p>It’s the question that early on pivoted our newsletter and then this podcast towards measurable action steps that<b> help you feel better and drive systemic change.</b></p>    <p>I don’t have anywhere near all the answers to basically anything, so I usually answer people with <b>“What CAN you do?”</b>…to stall for time, but also to open up the conversation.</p>    <p>Because the answer to what CAN you do is usually best found at the intersection of your interests or passions or skills, and the eleventy billion problems and opportunities we have before us.</p>    <p>And so, almost a hundred and fifty published conversations later and ten times as many offline, some of my favorites remain talking to young people about their lived experiences and how they’re directing it towards a problem and solution,<b> towards a radically better world</b>, however ambitious and however much I am a moron and don’t understand the basic science behind it.</p>    <p>But on the other hand, somebody’s gotta support these folks. And so those of us with privilege, with a mic or a checkbook or both have to – at the very least – step up and ask a slightly different version of that question, which is:</p>    <p><b>“How can I help?”</b></p>    <p>My guests today are<b> Lissie Garvin</b> and<b> Laura Stieghorst</b>.</p>    <p>Lissie is the Foundation and Fellowship Director at the new<b> 776 Foundation</b>, the philanthropic arm of the venture capital firm with the same name, both founded by <b>Alexis Ohanian</b>.</p>    <p>Lissie helped run<b> Reddit</b>, was chief of staff at<b> Initialized Capital</b>, working alongside Alexis.</p>    <p>Laura Stieghorst is one of the first<b> 776 Fellows</b>. She is the co-founder and CEO at <b>BASICO2</b>, where they are working to understand how we can safely rebalance ocean chemistry using natural mechanisms to remove CO2 from the ocean and restore coral reefs. No biggie, right?</p>    <p>Combined, these two humans are a shining example of humanity’s young people, our most affected, our most ambitious, doing hard things. Because we have to, because they want to, because, in the end, some of these things might be possible, and<b> might change the world</b>.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com/">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780812975598">The Wild Trees</a> by Richard Preston</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781623172480">Climate: A New Story </a>by Charles Eisenstein</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780674241282">Lessons from Plants</a> by Beronda L. Montgomery</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow <a href="https://twitter.com/garvinlissie?lang=en">Lissie</a> and the <a href="https://twitter.com/776Foundation">776 Foundation</a> on Twitter</p></li>
<li><p>Follow <a href="https://twitter.com/laura8fl1?lang=en">Laura </a>and <a href="https://twitter.com/BASI_CO2">BASICO2</a> on Twitter</p></li>
<li><p><a href="https://www.gofundme.com/f/basico2">Donate</a> to BASICO2</p></li>
<li><p><a href="https://www.776.org/">Apply</a> to the 776 Fellowship Program</p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://www.linkedin.com/in/willow-beck-074070122/">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Artwork by <a href="https://amritpaldesign.com/">Amrit Pal</a></p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0e-f2a6-721e-b6ad-8061be354b66.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4607c3c0-9723-492f-b842-6371314f9322/podcast_import_artwork_20260329-2-zdp09f.jpg?t=1774790805" />
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  <title>Newsletter #287: France has *how many* EV mail trucks??</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_287_france_has_how_many_ev_mail_trucks</link>
  <description>This week: Ira’s here and ready to fund the future It’s back to school and the air’s still not clean Our relationship with water is changing everywhere Monkeypox folks are helping each other Facebook’s liable for a whole lot of data Get more: Get more ...</description>
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  <pubDate>Fri, 12 Aug 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-64ee-7fce-aae2-d36c2c1397f1/019d39c6-6571-7d93-9eea-9872610a62ae.mp3" type="audio/mpeg" length="13938410" />
  <itunes:duration>871</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>Ira’s here and ready to fund the future</p></li>
<li><p>It’s back to school and the air’s still not clean</p></li>
<li><p>Our relationship with water is changing everywhere</p></li>
<li><p>Monkeypox folks are helping each other</p></li>
<li><p>Facebook’s liable for a whole lot of data</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a07-ffa3-7b17-9a96-32e1e6e07e07.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/824bc43d-3653-40c2-b0ef-1f2d22524972/podcast_import_artwork_20260329-2-1s2knc.jpg?t=1774790799" />
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  <title>Episode X: A Far Out Geek Girl Rises</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/episode_x_a_far_out_geek_girl_rises</link>
  <description>In a world where trust in institutions and in news is falling and the role of influencers is growing, finding the connective tissue between you and your audience is key to, well, connecting. To establish a rapport, which can if nourished, lead to trust...</description>
  <guid isPermaLink="false"><![CDATA[ 943cc0ef-7939-443e-86cc-9dce798bd5c5 ]]></guid>
  <pubDate>Mon, 01 Aug 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-6b6f-7181-be45-72d40e586795/019d39c6-6c40-753a-b5eb-1c891aecdaf7.mp3" type="audio/mpeg" length="59991253" />
  <itunes:duration>3749</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>140</itunes:episode>
  <content:encoded><![CDATA[<p>In a world where trust in institutions and in news is falling and the role of influencers is growing, finding<b> the connective tissue between you and your audience is key to, well, connecting. </b></p>    <p>To establish a rapport, which can if nourished, lead to trust, which can lead to a genuine connection. And for the creator to go further, to push deeper, to find meaning and bearing in places we as consumers or readers or listeners might not otherwise look or expect, like in local news or video game reviews or recipes.</p>    <p>I think that matters a lot. We’re not only losing trust but feeling that loss. With so much coming at us, we notice and feel a lack of connection, we feel adrift and unmoored. I am moved by people whose work and art I can connect with, whether I’m seeking it out or not.</p>    <p><b>Because connection matters</b>. Who we get our COVID information or our weather forecasts from matters, but also who helps us understand where we can find comfort, and why.</p>    <p>My guest today is <b>Swapna Krishna</b>.</p>    <p>Swapna is a writer and journalist covering space, science, tech, and pop culture. She writes everywhere from <b>Fast Company</b> to <b>StarWars.com</b>, from <b>StarTrek.com</b> to <b>Business Insider</b>, <b>the LA Times, Bitch Magazine, Bustle, Mental Floss</b>, and more.</p>    <p>She’s appeared on a million excellent podcasts, at <b>Comic-Con</b>, and is the co-host of her own show, the<b> Desi Geek Girls podcast</b>, and the new host of<b> PBS’s show Far Out</b>.</p>    <p>Swapna often writes some of the most empathetic tech and pop culture commentary on the web. She has this unique ability to say “this is what this big thing means to me” and make you feel like “yes, me too!” or “Wait I didn’t think about that”.</p>    <p>We have very different backgrounds and lives but I trust her writing and thoroughly enjoy her new show, and her efforts to try and<b> meet people where they are,</b> on science issues and pop culture fandoms big and small.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com/">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780593081891">Sword Stone Table</a> by Swapna Krishna and Jenn Northington</p></li>
<li><p><a href="https://www.roshanichokshi.com/the-last-tale-of-the-flower-bride/">Stay tuned </a>for Roshani Chokshi's new book</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Swapna on <a href="https://twitter.com/skrishna?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a> and <a href="https://www.instagram.com/skrishna/">Instagram</a></p></li>
<li><p>Follow Swapna on <a href="https://www.tiktok.com/@swapna_krishna">TikTok</a></p></li>
<li><p>Watch PBS Terra's Far Out on <a href="https://www.youtube.com/playlist?list=PLnNZYWyBGJ1EzMbF4T-PPNmqhXFY87Kfp">Youtube</a> or their <a href="https://www.pbs.org/show/far-out/">website</a></p></li>
<li><p>Listen to and follow <a href="https://twitter.com/DesiGeekGirls?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Desi Geek Girls</a></p></li>
<li><p>Check out <a href="https://www.nasa.gov/connect/social/index.html">NASA Social</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://www.linkedin.com/in/willow-beck-074070122/">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Artwork by <a href="https://amritpaldesign.com/">Amrit Pal</a></p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0e-9ec1-7e2b-b49d-8953c36fe8a5.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4b14acba-e2d3-4475-adf0-784c2267101e/podcast_import_artwork_20260329-2-a5et9a.jpg?t=1774790803" />
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  <title>Newsletter #286: Holy sh*t what a week</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_286_holy_sh_t_what_a_week</link>
  <description>This week: A surprise for climate development that isn&#39;t terrifying? Facebook might relax their COVID misinformation policies Less land, more rice Alzheimer&#39;s under a microscope A treasure trove of biological proteins Get more: Get more news, analysis,...</description>
  <guid isPermaLink="false"><![CDATA[ 11a4ac2e-9159-4ea9-acd4-88813e5c7460 ]]></guid>
  <pubDate>Fri, 29 Jul 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-6cbf-7619-b518-1da0963a52c4/019d39c6-6d8c-76dd-b71f-6b17767e720f.mp3" type="audio/mpeg" length="13543029" />
  <itunes:duration>846</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>A surprise for climate development that isn't terrifying?</p></li>
<li><p>Facebook might relax their COVID misinformation policies</p></li>
<li><p>Less land, more rice</p></li>
<li><p>Alzheimer's under a microscope</p></li>
<li><p>A treasure trove of biological proteins</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a08-9632-782a-95c9-39448dbfc039.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4287468a-fc35-4e9c-8570-67725af401da/podcast_import_artwork_20260329-2-8zir8d.jpg?t=1774790801" />
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  <title>Newsletter #285: How to beat the heat and avoid quacks</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_285_how_to_beat_the_heat_and_avoid_quacks</link>
  <description>This week: How to beat the heat in your city COVID quackery Introducing &quot;Explainers&quot;! A blockbuster depression study A new federal privacy bill is comin&#39; Get more: Get more news, analysis, and Action Steps at newsletter.importantnotimportant.com Got fe...</description>
  <guid isPermaLink="false"><![CDATA[ 7be123d6-1c64-459c-8a56-4948e4440737 ]]></guid>
  <pubDate>Fri, 22 Jul 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-6ddc-7ab8-b76f-86e32fd69e35/019d39c6-6ef8-7338-a939-8a4757b10f8d.mp3" type="audio/mpeg" length="17459725" />
  <itunes:duration>1091</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>How to beat the heat in your city</p></li>
<li><p>COVID quackery</p></li>
<li><p>Introducing "Explainers"!</p></li>
<li><p>A blockbuster depression study</p></li>
<li><p>A new federal privacy bill is comin'</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
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  <title>Newsletter #284: How to beat plastic</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_284_how_to_beat_plastic</link>
  <description>This week: Manchin fuels more heat waves COVID reinforcements on the way India and California fight plastic How we fight monkeypox Wow Ring doorbells are not great Get more: Get more news, analysis, and Action Steps at newsletter.importantnotimportant....</description>
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  <pubDate>Fri, 15 Jul 2022 07:00:00 +0000</pubDate>
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  <itunes:duration>1170</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>Manchin fuels more heat waves</p></li>
<li><p>COVID reinforcements on the way</p></li>
<li><p>India and California fight plastic</p></li>
<li><p>How we fight monkeypox</p></li>
<li><p>Wow Ring doorbells are not great</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0a-0a22-7f84-855b-1eb95ad137a0.vtt" type="text/vtt" />
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  <title>Vaginas and Friends</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/vaginas_and_friends</link>
  <description>We have ignored vaginas for so long. Hear me out. On the one hand, history and popular culture, from god-kings to love songs to movies to fan fiction, are littered with supposedly straight men with a single pursuit: intercourse with a vagina. But along...</description>
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  <pubDate>Mon, 11 Jul 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-884a-727d-93d8-1c93a1b5a78b/019d39c6-8924-7baf-85c8-765032d0a427.mp3" type="audio/mpeg" length="63785910" />
  <itunes:duration>3986</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>139</itunes:episode>
  <content:encoded><![CDATA[<p>We have ignored vaginas for so long. Hear me out.</p>    <p>On the one hand, history and popular culture, from god-kings to love songs to movies to fan fiction, are littered with supposedly straight men with a single pursuit: intercourse with a vagina. </p>    <p>But along the way these same men have pigeonholed women and their vaginas into simple vehicles for heterosexual sex or reproduction. They’ve ignored almost everything else in the area, and shamed women for even considering pleasuring themselves, or pleasure at all, for getting sick, for failing to carry a child, and more.</p>    <p><b>This ignorance touches everything – from the law to culture to racism to medicine to psychotherapy.</b></p>    <p>Sex-ed is under attack. Birth control is under attack. Reproductive rights are under attack. Trans rights are under attack.</p>    <p>There has simply never been a better or more consequential time to understand how and why the vagina and friends work, every day, not just on "sex day", or during menstruation or menopause, to understand what lies beneath and how incredible the whole thing can be – and how different one person’s setup can be from another.</p>    <p>My guest today is <b>Rachel E. Gross</b>.</p>    <p>Rachel is an award-winning science journalist based in <b>Brooklyn </b>whose writing has appeared in<b> The New York Times, The Atlantic, National Geographic, WIRED, New Scientist, Slate, Undark</b>, <b>and NPR</b>, among others.</p>    <p>Rachel covers the debates and personalities that shape scientific knowledge, most recently as <b>Digital Science Editor for Smithsonian Magazine</b>. She has won the <b>Award for Excellence in Religion Reporting, a Wilbur Award for Best Online Story</b>, and she was a finalist for an<b> Online Journalism Award </b>in digital storytelling.</p>    <p>And in 2019 Rachel received a <b>MacDowell Fellowship</b> to complete research and reporting for her new book,<b> Vagina Obscura: An Anatomical Voyage</b>.</p>    <p>…and that is why we’re here today, to talk about vaginas. To be more inclusive, we’re here to talk about vaginas and friends.</p>    <p>Because there’s so much more to the vagina and her friends than you could possibly know. <b>From the microbiome to the clitoris, we’re learning new things every day about a hugely meaningful and ignored part of 50% of our species.</b></p>    <p><b> </b>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com/">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781324006312">Vagina Obscura: An Anatomical Voyage</a> by Rachel E. Gross</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780593133231">An Immense World: How Animal Senses Reveal the Hidden Realms Around Us</a> by Ed Yong</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780822343189">Fixing Sex</a> by Katrina Karkazis</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Rachel on <a href="https://twitter.com/rachelegross?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a></p></li>
<li><p>Follow Rachel on <a href="https://www.instagram.com/gross_out/?hl=en">Instagram</a></p></li>
<li><p>Learn more about Rachel's work on her <a href="https://www.rachelegross.com/">website</a></p></li>
<li><p>Read Rachel's <a href="http://%C2%A0https://www.nytimes.com/2021/09/21/science/pudendum-women-anatomy.html">article</a> on "pudendum" and shame</p></li>
<li><p>Learn more about the <a href="https://www.nytimes.com/2021/04/27/health/endometriosis-griffith-uterus.html">scientific superpowers of the uterus</a></p></li>
<li><p>Read Rachel's <a href="https://www.theguardian.com/books/2022/may/09/the-big-idea-why-we-need-to-rewrite-the-history-of-female-bodies">opinion piece</a> about thinking about female bodies beyond reproduction</p></li>
<li><p>Listen to <a href="http://%C2%A0https://tightlipped.org/">Tight Lipped</a></p></li>
<li><p>Learn more about and donate to <a href="https://interactadvocates.org/">InterACT</a></p></li>
<li><p>Improve your Cliteracy with <a href="https://www.sophiawallace.art/works">Sophia Wallace</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://www.linkedin.com/in/willow-beck-074070122/">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Artwork by <a href="https://amritpaldesign.com/">Amrit Pal</a></p></li>
</ul>]]></content:encoded>
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  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e953be02-5223-4676-adc3-5c5001f3db67/podcast_import_artwork_20260329-2-i35awq.jpg?t=1774790810" />
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  <title>Newsletter #283: What Google&#39;s hiding (for you)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_283_what_google_s_hiding_for_you</link>
  <description>This week: What&#39;s a chief heat officer? Fixing schools in the time of COVID Why plant-based meat is a massive 80/20 move for the climate (and your health) Uh, Juul is back? Google&#39;s hiding your &quot;sensitive&quot; location data Get more: Get more news, analysi...</description>
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  <pubDate>Fri, 08 Jul 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-7504-751b-8556-9984279ed4d6/019d39c6-75cc-7c00-911f-c33434d2d45e.mp3" type="audio/mpeg" length="16344183" />
  <itunes:duration>1021</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>What's a chief heat officer?</p></li>
<li><p>Fixing schools in the time of COVID</p></li>
<li><p>Why plant-based meat is a massive 80/20 move for the climate (and your health)</p></li>
<li><p>Uh, Juul is back?</p></li>
<li><p>Google's hiding your "sensitive" location data</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a09-dbab-7579-a382-a0436c731bb8.vtt" type="text/vtt" />
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  <title>Life Finds A Way</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/life_finds_a_way</link>
  <description>I think about time a lot. Some days I feel ancient, some days I can’t believe how old I am. I’ve got kids, too. I can’t believe how fast they’ve grown up already. They love so many things. Swimming. Cooking. Plain pasta. The beach. Vegetables, somehow....</description>
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  <pubDate>Mon, 04 Jul 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-8134-767b-be7b-151de52a65ad/019d39c6-826a-7297-bcdd-269748ba1813.mp3" type="audio/mpeg" length="59055447" />
  <itunes:duration>3690</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>138</itunes:episode>
  <content:encoded><![CDATA[<p>I think about time a lot. Some days I feel ancient, some days I can’t believe how old I am.</p>    <p>I’ve got kids, too. I can’t believe how fast they’ve grown up already. They love so many things. Swimming. Cooking. Plain pasta. The beach. Vegetables, somehow. Their friends. Their family. <b>Dinosaurs.</b></p>    <p>Man, oh man, do they love dinosaurs.</p>    <p>I love to challenge them, to help them think about how long ago it all was, and how long it lasted. How different the world was. How the land under their feet was an ocean, once.</p>    <p>And of course, knowing what we know now, how fast it can all change<b>. How an asteroid - or a virus, or a fire, or a flood - can change your life forever.</b></p>    <p>I try to help them understand that, unlike the dinosaurs, we have the tools to prevent many of these things, and we have the foresight to understand when and how, and why they might happen.</p>    <p>As much progress as we’ve made in these 300,000 years of <i>Homo sapiens</i>, from fire to wheels to meat to agriculture to handwashing –  we are in a moment when we are challenged yet again on a global scale, and <b>unlike the dinos, our future is of our own making.</b></p>    <p>Things can change quickly, and we need to understand how that’s happened before.</p>    <p>My guest today is<b> Riley Black</b>.</p>    <p>Riley is a science writer and amateur paleontologist based in <b>Salt Lake City, Utah,</b> right in the center of dinosaur country, where she chases tales of vanished lives from museum collections to remote badlands.</p>    <p>Riley’s published books include <b>Written in Stone</b>, my favorite and critically-acclaimed <b>My Beloved Brontosaurus</b>, <b>When Dinosaurs Ruled</b>, <b>Prehistoric Predators</b>, and her newest: <b>The Last Days of the Dinosaurs</b>, a fascinating, emotional page-turner that explores the minutes, hours, days, weeks, years, and centuries after the dinosaurs were wiped out by the <b>Chicxulub asteroid</b> 66 million years ago.</p>    <p>Riley’s journey and storytelling are powerful and so important in this moment when we’re so ready to move on to the next thing that we haven’t taken the time to cherish the people, the places, the world around us, and how lucky we are to have them.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com/">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781501129612">Why Won't You Apologize?</a> by Harriet Lerner</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781250271044">The Last Days of the Dinosaurs</a> by Riley Black</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780374534264">My Beloved Brontosaurus</a> by Riley Black</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Riley on <a href="https://twitter.com/Laelaps?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a></p></li>
<li><p>Find more of Riley's work on her<a href="http://rileyblack.net/"> website</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://www.linkedin.com/in/willow-beck-074070122/">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Artwork by <a href="https://amritpaldesign.com/">Amrit Pal</a></p></li>
</ul>]]></content:encoded>
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  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/40e097ab-b5ed-4ace-a6bb-9a2413b9c6a4/podcast_import_artwork_20260329-2-adrnvo.jpg?t=1774790809" />
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  <title>Newsletter #281: What to eat and where to get it</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_281_what_to_eat_and_where_to_get_it</link>
  <description>This week: The SEC&#39;s coming for greenwashing in a real way BA4: Endgame and BA5: Infinity War are here and immune evasive Eat more local veggies Bye-bye vapes (and nicotine?) A digital privacy bill might actually see the light of day Get more: Get more...</description>
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  <pubDate>Fri, 24 Jun 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-73a6-71e6-871d-37e8b110d4ca/019d39c6-742d-7a54-9abe-abb6bfc7381e.mp3" type="audio/mpeg" length="16636755" />
  <itunes:duration>1039</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>The SEC's coming for greenwashing in a real way</p></li>
<li><p>BA4: Endgame and BA5: Infinity War are here and immune evasive</p></li>
<li><p>Eat more local veggies</p></li>
<li><p>Bye-bye vapes (and nicotine?)</p></li>
<li><p>A digital privacy bill might actually see the light of day</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a09-98ae-7cc7-b75f-0f9296e3049c.vtt" type="text/vtt" />
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  <title>Newsletter #280: What&#39;s next for Alzheimer&#39;s?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_280_what_s_next_for_alzheimer_s</link>
  <description>This week: Where do gas cars go when we buy electric? A bunch of COVID updates The Colorado River&#39;s next chapter What&#39;s next for Alzheimer&#39;s Holy shit Facebook&#39;s tracking pixel is more invasive than expected, which is saying something Get more: Get mor...</description>
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  <pubDate>Fri, 17 Jun 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-7905-722c-baab-52b41abac31c/019d39c6-7c49-72af-bc4a-eaadfadc3893.mp3" type="audio/mpeg" length="15817500" />
  <itunes:duration>988</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>Where do gas cars go when we buy electric?</p></li>
<li><p>A bunch of COVID updates</p></li>
<li><p>The Colorado River's next chapter</p></li>
<li><p>What's next for Alzheimer's</p></li>
<li><p>Holy shit Facebook's tracking pixel is more invasive than expected, which is saying something</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0a-2543-7d7b-a801-9668738d95b3.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e5e633d3-e3f4-4f1c-9948-b454e7556588/podcast_import_artwork_20260329-2-ghrg32.jpg?t=1774790805" />
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    <item>
  <title>Newsletter #279: Moderna&#39;s got a new booster</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_279_moderna_s_got_a_new_booster</link>
  <description>This week: Biden&#39;s going it alone on electrification Moderna&#39;s got a new booster Why food is so expensive An unbelievable cancer result Apple&#39;s saying goodbye to passwords Get more: Get more news, analysis, and Action Steps at newsletter.importantnotim...</description>
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  <pubDate>Fri, 10 Jun 2022 07:00:00 +0000</pubDate>
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  <itunes:duration>952</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>Biden's going it alone on electrification</p></li>
<li><p>Moderna's got a new booster</p></li>
<li><p>Why food is so expensive</p></li>
<li><p>An unbelievable cancer result</p></li>
<li><p>Apple's saying goodbye to passwords</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a09-85cc-7b1b-8b9a-8a2d956defea.vtt" type="text/vtt" />
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    <item>
  <title>COVID: The Update</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/covid_the_update</link>
  <description>Soup to nuts, I’m more concerned about COVID today than I’ve been at any point in the past year. I don’t think it’ll be a horror show soon, not like it was before, but we haven’t (yet!) put ourselves in a position to get ahead of a virus whose entire j...</description>
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  <pubDate>Thu, 09 Jun 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-81ed-7e31-a9c4-84a83d76b5f3/019d39c6-82a3-7765-befb-fba25316f2f6.mp3" type="audio/mpeg" length="53228472" />
  <itunes:duration>3326</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<p>Soup to nuts,<b> I’m more concerned about COVID today than I’ve been at any point in the past year</b>. I don’t think it’ll be a horror show soon, not like it was before, but we haven’t (yet!) put ourselves in a position to get ahead of a virus whose entire job is to find ways around our defenses, and now it’s doing just that.</p>    <p>My usual caveats:</p>   <ul>
<li><p>I’m not a virologist</p></li>
<li><p>I’m not an MD</p></li>
<li><p>I’m not an epidemiologist</p></li>
<li><p>I’m not a sociologist</p></li>
<li><p>I’m not a policy maker</p></li>
<li><p>I’m not a journalist</p></li>
<li><p>I’m not a cat</p></li>
</ul>    <p>I am: A former liberal arts major with a popular and critically acclaimed newsletter and a podcast, and I’ve spent the past few years trying to learn about the world’s most complex problems from a broad array of incredibly smart, capable, and thoughtful folks to<b> understand where we are, why we’re here, where we might be going, and what the hell you and I can do about it all.</b></p>    <p>I’ve covered the broader shifts of COVID every week in this newsletter, standing on the shoulders of some of the most incredible journalism we've ever seen.</p>    <p><b>And here are the facts on the ground:</b></p>    <p>Because of a huge, overlapping variety of societal and institutional failures, our bodies and health system, however immunized, are under assault from an increasingly wide variety of subvariants of our own making.</p>    <p><b>We have chosen not to vaccinate the world, and at home, we have almost completely let our guard down</b>, relying on a population whose existing vaccines are becoming less potent every day and who are reluctant to get any additional new ones, no matter how capable.</p>    <p>Today I want to elaborate on these factors, and help you understand where I think we are, where we might be going, and why, and what we can do about it. While historically our “numbers” remain low (and that’s great!), there’s a very good chance the variants keep evolving to feature better immunity evasiveness, leaving our current vaccines markedly more ineffective and our population exposed again.</p>    <p>Again, a caveat: I might be very, very wrong, and I hope I am. <b>But I don’t think I am.</b></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com/">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>Links:</b></p>   <ul><li><p>Read the full piece, including references cited <a href="https://newsletter.importantnotimportant.com/p/covid-update">here</a></p></li></ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://www.linkedin.com/in/willow-beck-074070122/">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Artwork by <a href="https://amritpaldesign.com/">Amrit Pal</a></p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0e-be76-7ee0-aa08-5f8e3b0f3dfd.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/94120bcb-d813-48ba-b72a-d3337dd2e12e/podcast_import_artwork_20260329-2-7vog0e.jpg?t=1774790808" />
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  <title>Why We Can&#39;t Focus</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/why_we_can_t_focus</link>
  <description>We are all being pulled in so many different directions. The clock is ticking and we have a climate and virus and society and economy to fix and we’re distracted, all of the time. Not just by all of these immense, complicated, systemic issues, not just...</description>
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  <pubDate>Wed, 08 Jun 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-8035-7a29-a383-4049ad1f721e/019d39c6-8117-7340-83bf-1884df6dcebe.mp3" type="audio/mpeg" length="78245419" />
  <itunes:duration>4890</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>137</itunes:episode>
  <content:encoded><![CDATA[<p>We are all being pulled in so many different directions.</p>    <p>The clock is ticking and we have a climate and virus and society and economy to fix and <b>we’re distracted, all of the time</b>.</p>    <p>Not just by all of these <b>immense, complicated, systemic issues</b>, not just by an explosion of candidates to donate to, and GoFundMe’s to donate to, but also by the just<b> infinite plethora of opportunities for engagement</b>, if only for a moment. </p>    <p>It’s getting harder for us to read long-form writing, to focus on one thing without instinctively reaching for another at the same time.</p>    <p>And here’s the broader implication: </p>    <p>If we can’t pay attention to what’s going on with our planet, with our communities, with the heat, and viruses, and opportunities to electrify everything, to train and hire more nurses, to educate more people, to elect folks that matter in districts and elections that matter, then <b>we’re going to have a very hard time fixing any of it.</b></p>    <p>But we are less in control than we’ve ever been – maybe there’s free will, maybe not – we’ve evolved in this way, to constantly be scanning, like anxiety has a purpose to keep us alive, but it’s overworked and overclocked and spread too thin.</p>    <p><b>And so is our attention.</b></p>    <p>My guest today is <b>Johann Hari.</b></p>    <p>Johann is the author of three <b>New York Times best-selling books. </b>His<b> </b>TED talks have been viewed more than 80 million times. The first is named <b>‘Everything You Think You Know About Addiction is Wrong.’</b> The second is entitled <b>‘This Could Be Why You Are Depressed or Anxious’. </b></p>    <p>Johann is the author of the new book <b>“Stolen Focus: Why You Can’t Pay Attention, and How to Think Deeply Again”</b></p>    <p>His work here and this conversation can go a long way towards helping you be more effective, not only at home and in your job, but at giving a shit, understanding why you give a shit, and how to most effectively put that mission to use.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com/">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://uk.bookshop.org/books/the-anatomy-of-a-moment/9781408822104">The Anatomy of a Moment </a>by Javier Cercas</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781635574388">The Apology</a> by Eve Ensler</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Read Johann's book, "<a href="https://stolenfocusbook.com/">Stolen Focus</a>"</p></li>
<li><p>Follow Johann on <a href="https://twitter.com/johannhari101?lang=en">Twitter</a></p></li>
<li><p>Discover more of Johann's <a href="https://johannhari.com/">work</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by <a href="https://www.linkedin.com/in/willow-beck-074070122/">Willow Beck</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Artwork by <a href="https://amritpaldesign.com/">Amrit Pal</a></p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a11-4ef6-794e-ad54-a87fd4f80ecf.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/101680b8-8874-4c37-b6fa-befd2d51dbca/podcast_import_artwork_20260329-2-l0ybv1.jpg?t=1774790808" />
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  <title>Newsletter #278: The deal with monkeypox</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_278_the_deal_with_monkeypox</link>
  <description>This week: SEC climate risk reporting gets closer to reality What&#39;s the Paxlovid rebound? How to make strawberries last weeks longer What the hell is monkeypox? Mastercard wants to give you variable interest rates in exchange for your face Get more: Ge...</description>
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  <pubDate>Fri, 03 Jun 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-7da2-73f8-8053-3ea82f2e42f1/019d39c6-7e42-7e09-9592-67a3f0a1e592.mp3" type="audio/mpeg" length="16447228" />
  <itunes:duration>1027</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>SEC climate risk reporting gets closer to reality</p></li>
<li><p>What's the Paxlovid rebound?</p></li>
<li><p>How to make strawberries last weeks longer</p></li>
<li><p>What the hell is monkeypox?</p></li>
<li><p>Mastercard wants to give you variable interest rates in exchange for your face</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0a-55df-7dfa-b9a5-cd14d276ffea.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/06e6ce41-cf9d-4150-9134-381c8e47de6b/podcast_import_artwork_20260329-2-vdft9s.jpg?t=1774790805" />
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  <title>Newsletter #277: Why EV batteries are suddenly SO expensive?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_277_why_ev_batteries_are_suddenly_so_expensive</link>
  <description>This week: Lithium is expensive AF because it&#39;s in wildly short supply Paxlovid and Long COVID, a thing? Global breadbaskets are getting hotter and/or wetter and/or laced with explosives Fuck guns Healthcare info privacy is not a thing, apparently Get ...</description>
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  <pubDate>Fri, 27 May 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-8177-72e5-bc82-6285fde34f0f/019d39c6-81fa-7c62-b13b-59ddf57c9ebc.mp3" type="audio/mpeg" length="18077877" />
  <itunes:duration>1129</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>Lithium is expensive AF because it's in wildly short supply</p></li>
<li><p>Paxlovid and Long COVID, a thing?</p></li>
<li><p>Global breadbaskets are getting hotter and/or wetter and/or laced with explosives</p></li>
<li><p>Fuck guns</p></li>
<li><p>Healthcare info privacy is not a thing, apparently</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0b-3d09-7d13-9aaf-dbef8557d9dd.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/30fdab47-48bf-48f9-b38d-7b6346db6ac6/podcast_import_artwork_20260329-2-9scnv8.jpg?t=1774790806" />
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  <title>Black Moms Matter, Redux</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/black_moms_matter_redux</link>
  <description>A woman’s right to choose is under renewed attack in America and the federal protection it has benefited from for so long, however tenuous, is closer than ever to going away. It&#39;s vitally important we understand the underlying systems behind any singul...</description>
  <guid isPermaLink="false"><![CDATA[ 73e12cb7-19c8-4d6b-8132-a9466c3a8527 ]]></guid>
  <pubDate>Mon, 16 May 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-8e0a-7507-a97e-7bc306396b34/019d39c6-8ed2-7bc4-8d25-bd738e105ccc.mp3" type="audio/mpeg" length="53284679" />
  <itunes:duration>3330</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>A woman’s right to choose is under renewed attack in America</b> and the federal protection it has benefited from for so long, however tenuous, is closer than ever to going away. </p>    <p>It's vitally important we understand the underlying systems behind any singular issue, and ask “Why is this this way?” and “Does it have to be this way?”</p>    <p>It is <b>14 times more deadly to deliver a baby than to have a legal abortion</b> in America.</p>    <p>We have no universal healthcare, we have no mandatory paid sick leave, we have no mandatory paid parental leave, we have no mandatory paid time off, preschool is unaffordable, childcare is unaffordable, mental health care is unaffordable, diapers are unaffordable.</p>    <p>And so before this — before this decision comes down, before they use this precedent and legal approach to start to ban abortions immediately after conception, before they try to ban contraception altogether, and more — </p>    <p>— we have some of the highest maternal death rates in the developed world, and if you’re poor or a Black woman or both — they’re 3-4x higher. </p>    <p>Last year I had <b>Representative Lauren Underwood</b> of Illinois on the show to talk about the heartbreaking reason maternal health means so much to her, about her incredible <b>Momnibus Act</b>, about how and why we treat moms the way we do in this country, and what the hell we can all do about it.</p>    <p>I learned so much from Lauren, and we got an overwhelming response from folks inside and outside the system who are fighting for better care every day, and folks who truly didn’t understand the scope of how dangerous it is to have a baby in America.</p>    <p>Lauren is an inspiration and a leader and I couldn’t think of a more appropriate conversation to replay this week in light of what’s happening.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com/">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul><li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li></ul>    <p><b>﻿Links:</b></p>   <ul>
<li><p><a href="https://underwood.house.gov/">underwood.house.gov</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/RepUnderwood">@RepUnderwood</a></p></li>
<li><p><a href="https://blackmaternalhealthcaucus-underwood.house.gov/Momnibus">Black Maternal Health Momnibus Act</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by Willow Beck</p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Artwork by <a href="https://amritpaldesign.com/">Amrit Pal</a></p></li>
</ul>]]></content:encoded>
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  <title>Newsletter #276: Who gets Long COVID?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_276_who_gets_long_covid</link>
  <description>This week: Water in the West Who will get Long COVID? The baby formula shortage, explained Drug overdoses and gaslighting Data privacy improvements Get more: Get more news, analysis, and Action Steps at newsletter.importantnotimportant.com Got feedback...</description>
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  <pubDate>Fri, 13 May 2022 07:00:00 +0000</pubDate>
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  <itunes:duration>1285</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>Water in the West</p></li>
<li><p>Who will get Long COVID?</p></li>
<li><p>The baby formula shortage, explained</p></li>
<li><p>Drug overdoses and gaslighting</p></li>
<li><p>Data privacy improvements</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0b-d1ab-7c23-ae60-3e93aaec6c17.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d15d847-caa8-42c5-bc55-7bd5024ee772/podcast_import_artwork_20260329-2-jimdu9.jpg?t=1774790808" />
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  <title>Newsletter #275: How Hot is it in India?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_275_how_hot_is_it_in_india</link>
  <description>This week: India&#39;s heat continues When a surge is not a surge Antibiotics (still) in meat Abortion Email cybersecurity is...lacking Get more: Get more news, analysis, and Action Steps at newsletter.importantnotimportant.com Got feedback? Email us at qu...</description>
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  <pubDate>Fri, 06 May 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-8e82-755d-b90d-59589aa29cd3/019d39c6-8fb6-7dad-84e7-c4ace74c0fa3.mp3" type="audio/mpeg" length="19512724" />
  <itunes:duration>1219</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>India's heat continues</p></li>
<li><p>When a surge is not a surge</p></li>
<li><p>Antibiotics (still) in meat</p></li>
<li><p>Abortion</p></li>
<li><p>Email cybersecurity is...lacking</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0b-f39e-7ab9-9587-dde0a4d304e2.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e33ad775-6c4f-4e6a-ae3f-74112f435103/podcast_import_artwork_20260329-2-ie6sr1.jpg?t=1774790810" />
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  <title>Internal Activism</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/internal_activism</link>
  <description>If you give a shit, well, you’ve probably had at least a few moments where the enormity of what’s in front of us has challenged your mental health in some way. I can’t imagine there are many folks listening to this show who’ve never felt the heaviness ...</description>
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  <pubDate>Tue, 03 May 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-99e2-740e-bfe2-1ada4cce7c77/019d39c6-9af2-7aba-a585-45d0052e9c3a.mp3" type="audio/mpeg" length="74364037" />
  <itunes:duration>4647</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>136</itunes:episode>
  <content:encoded><![CDATA[<p>If you give a shit, well, you’ve probably had at least a few moments where<b> the enormity of what’s in front of us has challenged your mental health in some way</b>.</p>    <p>I can’t imagine there are many folks listening to this show who’ve never<b> felt the heaviness of our climate future, of our climate present.</b></p>    <p>There’s a lot of guilt, a lot of shame, a lot of shame about that shame, a lot of furious action – we’re here, aren’t we.</p>    <p>And running parallel alongside all of those emotions is the dread of what’s being done out there, about the lack of action, and for the people who <i>are</i> taking action on the frontlines of the future, giving it their all.</p>    <p>But, as <b>Dr. Katharine Hayhoe</b> says, <b>we have to talk about it</b>. </p>    <p>Not just what’s happening, but how we’re dealing with it. </p>    <p>How we can recognize it and move forward, for ourselves, together, for the planet, <b>for the people who will come after us</b>.</p>    <p>My guest today is<b> Dr. Britt Wray.</b></p>    <p>Britt is the author of the fantastic new book <b>“Generation Dread: Finding Purpose in an Age of Climate Crisis”</b>, an impassioned generational perspective on how to stay sane amid climate disruption.</p>    <p>Britt has a Ph.D. in Science Communication from the <b>University of Copenhagen </b>and is the author of <b>"Rise of the Necrofauna: The Science, Ethics and Risks of De-Extinction."</b></p>    <p>She is currently a postdoctoral fellow at<b> Stanford University</b> and the <b>London School of Hygiene &amp; Tropical Medicine</b> (sure, why not both?), where she researches the mental health impacts of climate change on young people.</p>    <p>Britt is also the author of <b>Gen Dread</b>, the first newsletter that shares wide-ranging ideas for supporting emotional health and psychological resilience in the climate and wider ecological crisis.</p>    <p>I have learned so much from Britt of late, and her book is a tremendous source of empathy and courage.</p>    <p>I think you will find us both baring a bit of our souls and our beliefs in this conversation, and hopefully, some ways we can all cope and <b>build a radically more supportive world – for everyone.</b></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com/">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780735280724">Generation Dread: Finding Purpose in an Age of Climate Crisis </a>by Britt Wray</p></li>
<li><p><a href="https://bookshop.org/a/8952/9783836584722">Greek Myths</a> by Gustav Schwab</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Britt Wray on <a href="https://twitter.com/brittwray?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a></p></li>
<li><p>Follow @gen_dread on<a href="https://www.instagram.com/gen_dread/?hl=en"> Instagram</a></p></li>
<li><p><a href="https://gendread.substack.com/">Gen Dread Newsletter</a></p></li>
<li><p><a href="https://climateawakening.org/">Climate Awakening</a></p></li>
<li><p><a href="https://climatecafes.org/">Climate Café</a></p></li>
<li><p><a href="https://www.goodgriefnetwork.org/">Good Grief Network</a></p></li>
<li><p><a href="https://workthatreconnects.org/">Work That Reconnects</a></p></li>
<li><p><a href="https://www.climatepsychologyalliance.org/">Climate Psychology Alliance</a></p></li>
<li><p><a href="https://www.climatepsychiatry.org/">Climate Psychiatry Alliance</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by Willow Beck</p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Artwork by <a href="https://amritpaldesign.com/">Amrit Pal</a></p></li>
</ul>]]></content:encoded>
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  <title>Newsletter #274: Is Wind Power Unprofitable?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_274_is_wind_power_unprofitable</link>
  <description>This week: Wind isn&#39;t profitable Kids vaccines on the hold up The kitchen sink answer to food waste, it&#39;s metaphors galore today Menthol cigarettes are all smoked out America&#39;s new AI chief Get more: Get more news, analysis, and Action Steps at newslet...</description>
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  <pubDate>Fri, 29 Apr 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-9147-79ef-bfb6-17bb45034846/019d39c6-92ce-7f3f-8828-61bf0f6006d8.mp3" type="audio/mpeg" length="18091261" />
  <itunes:duration>1130</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>Wind isn't profitable</p></li>
<li><p>Kids vaccines on the hold up</p></li>
<li><p>The kitchen sink answer to food waste, it's metaphors galore today</p></li>
<li><p>Menthol cigarettes are all smoked out</p></li>
<li><p>America's new AI chief</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0c-4087-7398-8e46-0d811eb7711a.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a0b595d8-dc08-499e-bcee-14482faf2c2b/podcast_import_artwork_20260329-2-2hujcb.jpg?t=1774790811" />
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  <title>Newsletter #273: Where Batteries Come From</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_273_where_batteries_come_from</link>
  <description>This week: Should we mine the ocean? Mask mandates are over, what else? Split up the FDA Alzheimer&#39;s trials are very white Ronan Farrow comes for Pegasus spyware Get more: Get more news, analysis, and Action Steps at newsletter.importantnotimportant.co...</description>
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  <pubDate>Fri, 22 Apr 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-91d1-7424-bbff-eaa2eaad2e60/019d39c6-9262-73dc-bcb2-1a7151bd8c67.mp3" type="audio/mpeg" length="14314937" />
  <itunes:duration>894</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>Should we mine the ocean?</p></li>
<li><p>Mask mandates are over, what else?</p></li>
<li><p>Split up the FDA</p></li>
<li><p>Alzheimer's trials are very white</p></li>
<li><p>Ronan Farrow comes for Pegasus spyware</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0b-c7b6-78a0-a1cc-4e37ca3a892a.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6cbf7608-06a9-4882-931e-2543201779a8/podcast_import_artwork_20260329-2-emny6h.jpg?t=1774790811" />
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  <title>Newsletter #272: Is carbon removal real?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_272_is_carbon_removal_real</link>
  <description>This week: Carbon removal: Hope is not a plan. A bajillion dollars might be! COVID and diabetes is the new Bennifer Walmart&#39;s regenerative farming pledge is about dirt PFAS in food wrappers, not delicious How hospitals get cyberattacked, but why Get mo...</description>
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  <pubDate>Fri, 15 Apr 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-960e-7d78-a6d0-331c8464137e/019d39c6-9711-7cf6-916e-349d84ea5d7e.mp3" type="audio/mpeg" length="13207408" />
  <itunes:duration>825</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>Carbon removal: Hope is not a plan. A bajillion dollars might be!</p></li>
<li><p>COVID and diabetes is the new Bennifer</p></li>
<li><p>Walmart's regenerative farming pledge is about dirt</p></li>
<li><p>PFAS in food wrappers, not delicious</p></li>
<li><p>How hospitals get cyberattacked, but why</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0c-95c2-75e8-8883-785077848e26.vtt" type="text/vtt" />
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  <title>A Very Big Deal</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/a_very_big_deal</link>
  <description>TLDR: INI/Membership is here. Today we’re launching the first way for INI readers and listeners to come together, to go deeper, and to unlock a place where you can gain wisdom and organize to make concrete progress towards a cleaner, more equitable wor...</description>
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  <pubDate>Thu, 14 Apr 2022 07:00:00 +0000</pubDate>
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  <itunes:duration>552</itunes:duration>
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  <content:encoded><![CDATA[<p><b>TLDR: INI/Membership is </b><a href="https://newsletter.importantnotimportant.com/upgrade"><b>here</b></a><b>.</b></p>    <p>Today we’re <a href="https://newsletter.importantnotimportant.com/upgrade">launching</a> the first way for INI readers and listeners to come together, to go deeper, and to <a href="https://newsletter.importantnotimportant.com/upgrade">unlock</a> a place where you can gain wisdom and organize to make concrete progress towards a cleaner, more equitable world — for everyone.</p>    <p>And just in time.</p>    <p><b>Here’s what won’t change: </b>The newsletter and podcast will remain free, forever. </p>    <p><b>Even better: </b>Memberships will not only make sure the newsletter and podcast remain free for everyone across the world, but will also support INI’s growing business along the way. </p>    <p><b>Members on the annual plan can apply to our new Community, and</b> <b>every Member will benefit from</b>:</p>   <ul>
<li><p>Monthly live AMA’s with Quinn and special guests; plus other events</p></li>
<li><p>Exclusive special reports and quarterly updates on INI</p></li>
<li><p>Exclusive first looks at INI-driven investment opportunities across climate tech, health tech, biotech, and more</p></li>
<li><p>Invitations to participate in working groups and panels</p></li>
</ul>    <p><a href="https://newsletter.importantnotimportant.com/upgrade">Join now</a> to solve problems with other Shit Givers on the frontlines of the future, to support our work, and to improve your decision making for company and family.</p>    <p><b>Link to join: </b>https://newsletter.importantnotimportant.com/upgrade</p>    <p><b>Got questions? </b>Email us at Questions@importantnotimportant.com.</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0b-c4de-798f-8223-708a4441de8a.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a0f9b74d-af32-449a-8a4c-bfe8255364b2/podcast_import_artwork_20260329-2-kl5uqj.jpg?t=1774790812" />
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  <title>Peer Pressure Works</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/peer_pressure_works</link>
  <description>Over the past few years, more and more voters have cited “action on climate” as a reason for voting the way they do. From Data for Progress, in October: Over two-thirds of voters (68 percent), agree that the U.S. should lead the world in addressing cli...</description>
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  <pubDate>Mon, 04 Apr 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-a445-7218-b2d2-4f8ec3802252/019d39c6-a501-7d8d-b56f-ea5e5bc0723e.mp3" type="audio/mpeg" length="63857377" />
  <itunes:duration>3991</itunes:duration>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>135</itunes:episode>
  <content:encoded><![CDATA[<p>Over the past few years, more and more voters have cited <b>“action on climate”</b> as a reason for voting the way they do.</p>    <p>From<b> Data for Progress</b>, in October:</p>   <ul><li><p>Over two-thirds of voters (<b>68 percent</b>), agree that <b>the U.S. should lead the world in addressing climate change so other countries will follow suit.</b></p></li></ul>    <p>From November:</p>   <ul><li><p>Roughly two-thirds of voters (<b>64 percent</b>) think that <b>the U.S. should invest in cheaper, cleaner, and more reliable energy sources</b> rather than ramp up fossil fuel production and continue relying on foreign energy exports</p></li></ul>    <p>From March:</p>   <ul><li><p>When asked about changes to infrastructure in light of the IPCC report, an overwhelming majority (<b>81 percent</b>) of voters, said they would<b> support government investments to increase the climate resilience of our buildings, roads, bridges, and other structures</b></p></li></ul>    <p>But here’s the thing, and I think you know this, and it might even be you: lots – lots – of voters who are registered, and even those who do vote in presidential elections – don’t turn out for midterms.</p>    <p>Much less for state and local races.</p>    <p>Even registered voters who list the environment or climate as their most important issue do the same.<b> Millions of them don’t turn out.</b></p>    <p>Success might not actually be about identifying and focusing on one specific issue, campaign, or candidate. It might come down to how we want to see ourselves, why we wear those little “I Voted” stickers, how we identify, and our behaviors.</p>    <p>And that’s what<b> the Environmental Voter Project</b> is all about.</p>    <p>My guest today is <b>Nathaniel Stinnett.</b></p>    <p>Nathaniel founded the <b>Environmental Voter Project</b> in 2015 after over a decade of experience as a senior advisor, consultant, and trainer for political campaigns and issue-advocacy nonprofits. </p>    <p>Hailed as a "visionary" by <b>The New York Times</b>, and dubbed "The Voting Guru" by <b>Grist</b> magazine, Stinnett is a frequent expert speaker on cutting-edge campaign techniques and the behavioral science behind getting people to vote. </p>    <p>Nathaniel has held a variety of senior leadership and campaign manager positions on U.S. Senate, Congressional, state, and mayoral campaigns, and he sits on the<b> Board of Advisors for MIT’s Environmental Solutions Initiative</b>. </p>    <p>And he’s here to help me understand the EVP’s mission and tactics, and how we can help them achieve their goal of<b> turning out more climate-focused voters</b> this year and in the years to come.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com/">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780393356687">The Overstory</a> by Richard Powers</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Nathaniel on <a href="https://twitter.com/NCStinn?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a></p></li>
<li><p>Volunteer with the <a href="https://www.environmentalvoter.org/about">Environmental Voter Project</a> today!</p></li>
<li><p>Follow the Environmental Voter Project on <a href="https://twitter.com/Enviro_Voter">Twitter</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Produced by Willow Beck</p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Artwork by <a href="https://amritpaldesign.com/">Amrit Pal</a></p></li>
</ul>]]></content:encoded>
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  <title>Newsletter #271: What is the climate gap?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_271_what_is_the_climate_gap</link>
  <description>This week: The climate tech gap, explained Free COVID tests, over (for some) The future of freshwater Millions of nurses, lost Facebook, unregulated, still Get more: Get more news, analysis, and Action Steps at newsletter.importantnotimportant.com Got ...</description>
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  <pubDate>Fri, 01 Apr 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-9b12-743e-80c7-e2fc6f17d601/019d39c6-9ba1-7f6c-b4f7-3c32d93e0efa.mp3" type="audio/mpeg" length="19594660" />
  <itunes:duration>1224</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>The climate tech gap, explained</p></li>
<li><p>Free COVID tests, over (for some)</p></li>
<li><p>The future of freshwater</p></li>
<li><p>Millions of nurses, lost</p></li>
<li><p>Facebook, unregulated, still</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0d-aa76-7ea5-acb8-8db9f8e42db7.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6576bea9-89ef-4f0c-a7a8-1c164d81038d/podcast_import_artwork_20260329-2-pqt1zr.jpg?t=1774790815" />
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  <title>Newsletter #270: Did you hear about ecstasy?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_270_did_you_hear_about_ecstasy</link>
  <description>This week: The SEC&#39;s new climate rule, summarized J&amp;J&#39;s COVID shot, redeemed? How to protect food workers in the climate age PTSD and ecstasy Russia&#39;s lack of cyber warfare, hypothesized Get more: Get more news, analysis, and Action Steps at newsletter...</description>
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  <pubDate>Fri, 25 Mar 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-99a3-706f-a6f7-7ff671c70ec6/019d39c6-9a40-799d-af2a-66b13b44efcd.mp3" type="audio/mpeg" length="11768362" />
  <itunes:duration>735</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>The SEC's new climate rule, summarized</p></li>
<li><p>J&amp;J's COVID shot, redeemed?</p></li>
<li><p>How to protect food workers in the climate age</p></li>
<li><p>PTSD and ecstasy</p></li>
<li><p>Russia's lack of cyber warfare, hypothesized</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0c-eb2f-7bcf-a1e1-1af808e76a97.vtt" type="text/vtt" />
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  <title>3 Billion Shots, Part Deux</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/3_billion_shots_part_deux</link>
  <description>A little while ago, I had a conversation with Dr. Madhukar Pai about vaccine equity. In it, I tried to understand why and how developed countries were spending billions on COVID vaccine boosters, but so relatively little in low-income countries. Not to...</description>
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  <pubDate>Mon, 21 Mar 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-aca8-714d-a35d-e4a1e0d708c7/019d39c6-ad6c-7637-94dc-4a1d298944c7.mp3" type="audio/mpeg" length="54490915" />
  <itunes:duration>3405</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>134</itunes:episode>
  <content:encoded><![CDATA[<p>A little while ago, I had a conversation with<b> Dr. Madhukar Pai</b> about vaccine equity.</p>    <p>In it, I tried to understand why and how developed countries were spending billions on COVID vaccine boosters, but so relatively little in low-income countries.</p>    <p>Not to say that nothing has been done, but it’s a pretty clear-cut case where whatever we have done, however complex the system, it’s nowhere near enough.</p>    <p>I can’t be more clear here. <b>This will affect you.</b></p>    <p>We’re handing out 21 million shots a day across the world, and yet, 36.8% of the world’s population –<b> 2.9 billion people</b> – still haven’t received a single shot.</p>    <p><b>87% of people in low-income countries still haven’t received a single shot.</b></p>    <p>The international organization that was supposed to shepherd this whole endeavor to vaccinate the world,<b> COVAX, has, however you squeeze it, failed.</b></p>    <p>I want to understand technically what the issues have been, but also as always, to understand why we do what we do when it’s so morally corrupt, when it costs so many lives, and even when all of the evidence tells us that it will come back to bite us.</p>    <p>My guest today is <b>Gayle Smith</b>.</p>    <p>Gayle served until recently as <b>Coordinator for Global COVID Response and Health Security at the Department of State</b> and has recently returned to her role as the President and CEO of the<b> ONE Campaign</b>.</p>    <p>Prior to the ONE Campaign, Smith was the <b>Administrator of USAID</b>, where she led a staff of more than 10,000 people working to end extreme poverty, foster sustained and inclusive economic growth, and promote resilient, democratic societies all over the world. </p>    <p>Smith has also served as <b>Special Assistant to President Obama</b> and <b>Senior Director for Development and Democracy at the National Security Council</b>, where she helped lead the U.S. and global response to the Ebola crisis in 2014 and 2015, and as <b>Special Assistant to President Clinton</b> and <b>Senior Director for African affairs at the National Security Council</b>.</p>    <p>If anyone can help me understand where the US, in particular, has fallen short of helping to vaccinate the world and get us out of this thing, it’s Gayle.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com/">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul><li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p>Follow Gayle on <a href="https://twitter.com/gaylesmith?lang=en">Twitter</a></p></li>
<li><p><a href="https://www.one.org/international/">ONE Campaign</a></p></li>
<li><p>ONE Campaign <a href="https://twitter.com/ONECampaign">Twitter</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Artwork by <a href="https://amritpaldesign.com/">Amrit Pal</a></p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a12-98d1-7ce3-a406-99fca9f1ea6b.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fb30a64d-d593-47a3-ad24-2627e0fa35d4/podcast_import_artwork_20260329-2-37jl41.jpg?t=1774790821" />
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  <title>Newsletter #269: The ESG Bubble</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_269_the_esg_bubble</link>
  <description>This week: ESG&#39;s crumbling COVID on the rise, funding vanishes California&#39;s breadbasket at risk Gene therapy pricing Your biometric data for sale, part 73 Get more: Get more news, analysis, and Action Steps at newsletter.importantnotimportant.com Got f...</description>
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  <pubDate>Fri, 18 Mar 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-9f68-7322-b331-111bffe3c397/019d39c6-9fe3-78cc-9ea4-eabd49e24fc7.mp3" type="audio/mpeg" length="11908808" />
  <itunes:duration>744</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>ESG's crumbling</p></li>
<li><p>COVID on the rise, funding vanishes</p></li>
<li><p>California's breadbasket at risk</p></li>
<li><p>Gene therapy pricing</p></li>
<li><p>Your biometric data for sale, part 73</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0d-0760-7f06-a4eb-54540ca6bc4e.vtt" type="text/vtt" />
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  <title>Fresh Banana Leaves</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/fresh_banana_leaves</link>
  <description>There’s no word for “conservation” in many Indigenous languages. Some come close, but mean something more like “taking care of” or “looking after.” And that’s probably because the very idea of conservation, to “prevention the wasteful use of a resource...</description>
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  <pubDate>Mon, 14 Mar 2022 07:00:00 +0000</pubDate>
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  <itunes:duration>3198</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>133</itunes:episode>
  <content:encoded><![CDATA[<p><b>There’s no word for “conservation” in many Indigenous languages.</b></p>    <p>Some come close, but mean something more like “taking care of” or “looking after.”</p>    <p>And that’s probably because the very idea of conservation, to “prevention the wasteful use of a resource”, would have been, and continue to be, foreign to many of North America’s Indigenous peoples, who lived in an entirely different, co-dependent relationship with nature.</p>    <p>That is to say, to have had a relationship at all.</p>    <p>A relationship with the very same nature of which we’re inextricably part of, of which we rely on for clean air, food, and water – or it’s game over.</p>    <p>And now, if we’re not facing game over, we’re certainly up against the final boss.</p>    <p>We live on stolen lands that were tended for thousands of years by Indigenous and Native peoples have been dried out by mostly white settlers in what seems like the blink of an eye.</p>    <p>Land now covered in cities, in suburbs, in industrialized agriculture, desperately and even controversially conserved as national and state parks.</p>    <p>Waters onshore and offshore, full of plastic and fertilizer, once bountiful, now overfished.</p>    <p>The receipts are in and it’s not gone well for colonialists’ stewardship over the single habitable ecosystem as far as anyone can tell.</p>    <p>New voices are needed, new policies and practices are needed, and perhaps the most compelling ones come from our land’s longest-tenured human inhabitants.</p>    <p>And while, yes, I’m focused on actions we can take to build a vastly cleaner and better future for all people, you know I work hard to bring you the necessary context, to understand how we got here, why we got here, to understand the decisions and systems involved – all of which should only make us more effective at taking action.</p>    <p><b>My guest today is Dr. Jessica Hernandez.</b></p>    <p>Dr. Hernandez is an environmental scientist, founder of environmental non-profit Piña Soul, and the author of the new book, <b>“Fresh Banana Leaves”</b>, where she weaves together her family’s relationship with nature, as part of nature, her family’s history of being displaced over and over, through the lens of eco-colonialism, and how Indigenous-led restoration is <b>the way forward.</b></p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com/">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781517908089">Le Maya Q’atzij/Our Maya Word</a> by Dr. Emil’ Keme</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://twitter.com/doctora_nature">Dr. Jessica Hernandez</a> on Twitter</p></li>
<li><p>Jessica Hernandez <a href="https://www.jessicabhernandez.com">website</a></p></li>
<li><p><a href="http://www.pinasoul.com/#/">Piña Soul</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Artwork by <a href="https://amritpaldesign.com/">Amrit Pal</a></p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a13-dc1f-7983-8f70-89943108f2f0.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a1f20dcb-a52b-4fd7-9efc-5c7fc3438adc/podcast_import_artwork_20260329-2-kpidm2.jpg?t=1774790824" />
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  <title>Newsletter #268: This is the transition in real time</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_268_this_is_the_transition_in_real_time</link>
  <description>This week: Putin&#39;s oil, rejected The lives we write off What &quot;sustainable&quot; really means, or, nothing Lead pipes, still Microsoft&#39;s new cancer bot Get more: Get more news, analysis, and Action Steps at newsletter.importantnotimportant.com Got feedback? ...</description>
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  <pubDate>Fri, 11 Mar 2022 07:00:00 +0000</pubDate>
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  <itunes:duration>957</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>Putin's oil, rejected</p></li>
<li><p>The lives we write off</p></li>
<li><p>What "sustainable" really means, or, nothing</p></li>
<li><p>Lead pipes, still</p></li>
<li><p>Microsoft's new cancer bot</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0e-020a-7801-8e8a-24233885dbc2.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/55b41e54-69b1-445d-9a61-f677bf1bbedd/podcast_import_artwork_20260329-2-9fsxpu.jpg?t=1774790817" />
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  <title>Abhishek vs Terminator</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/abhishek_vs_terminator</link>
  <description>There’s these metaphors that sum up a lot of what we’re trying to do here, what needs to be done on planet Earth, from climate change to COVID to AI ethics, which is something you definitely need to know and care about before it&#39;s too late, there are l...</description>
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  <pubDate>Tue, 08 Mar 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-a991-7f79-a60b-0269d9c1865c/019d39c6-aa6c-7309-ab80-4e57d2b7def3.mp3" type="audio/mpeg" length="61071613" />
  <itunes:duration>3816</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>132</itunes:episode>
  <content:encoded><![CDATA[<p>There’s these metaphors that sum up a lot of what we’re trying to do here, what needs to be done on planet Earth, from climate change to COVID to AI ethics, which is something you definitely need to know and care about before it's too late, there are like 7 Terminator movies and only 1/3 of them are any good.</p>    <p>Anyways!</p>    <p>Re: today’s conversation, we need to design and implement standardized <b>AI ethics regulations</b> across everything AI touches, so, everything, while also asking questions like: what is “ethical”?</p>    <p>And who gets to decide?</p>    <p>And why do they get to decide?</p>    <p>And how are they incentivized to decide, in today’s society?</p>    <p>And who provides those incentives?</p>    <p>Who gets to regulate all of this?</p>    <p>Who elects the regulators?</p>    <p>And how do we make sure companies actually implement all of this?</p>    <p>These are among the most important questions of our time, because AI touches everything you do.</p>    <p>The phone in your hand, your insurance, your mortgage, your flood risk, your wildfire risk, your electronic health record, your face, your taxes, your police record, those Instagram ads for the concerningly comfortable sweatpants, your 401k –</p>    <p>– some version of AI, whether it’s the AI we always thought was coming or not – is integrated into every part of your life.</p>    <p><b>My guest in Episode #132 is Abhishek Gupta.</b></p>    <p>Abhiskek is the founder and principal researcher at the <b>Montreal AI Ethics Institute</b>, an international non-profit research institute, with a mission to democratize AI ethics literacy.</p>    <p>He works in machine learning and serves on the CSE Responsible AI Board at Microsoft, he works as the Chair of the Standards Working Group at the Green Software Foundation, and is the author of the widely read <b>AI Ethics Brief</b>, and the <b>State of the AI Ethics Reports</b>, the most recent of which just dropped.</p>    <p>Abhishek helps me ask better questions every single week and his work is instrumental to helping society build not only more powerful and equitable AI, but one that somehow improves on the most important element of all: us.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com/">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul><li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://montrealethics.ai">Montreal AI Ethics Institute</a></p></li>
<li><p>Follow Abhishek <a href="https://twitter.com/atg_abhishek">on Twitter</a></p></li>
<li><p>Get Volume 6 of the <a href="https://montrealethics.ai/volume6/">State of AI Ethics Report</a> (PDF)</p></li>
<li><p>Subscribe to <a href="https://themarkup.org">The Markup</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Artwork by <a href="https://amritpaldesign.com/">Amrit Pal</a></p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a13-c244-7e8b-96aa-74cef8fa308f.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0689b230-1153-4af5-befa-d5c185ccc515/podcast_import_artwork_20260329-2-mh3oe.jpg?t=1774790819" />
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  <title>Newsletter #267: What&#39;s in the IPCC plan</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_267_what_s_in_the_ipcc_plan</link>
  <description>This week: The IPCC report, by the numbers Biden&#39;s new COVID plan Wheat (prices) on the rise Mental health apps need to meditate on some randomized control trials Pegasus: Not a horse! This time Get more: Get more news, analysis, and Action Steps at ne...</description>
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  <pubDate>Fri, 04 Mar 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-a245-7e15-b195-0d34d8d306f4/019d39c6-a2bc-7243-b2c9-e4b3bcce2b6c.mp3" type="audio/mpeg" length="12553708" />
  <itunes:duration>784</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>The IPCC report, by the numbers</p></li>
<li><p>Biden's new COVID plan</p></li>
<li><p>Wheat (prices) on the rise</p></li>
<li><p>Mental health apps need to meditate on some randomized control trials</p></li>
<li><p>Pegasus: Not a horse! This time</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0d-3654-7b28-8982-ebc8c41d14b6.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9d18d9ae-292a-4f58-81f7-c2749d03a43b/podcast_import_artwork_20260329-2-5fg963.jpg?t=1774790816" />
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  <title>The Cure of a Lifetime</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/the_cure_of_a_lifetime</link>
  <description>Jafar Tabebordbar was in his early 30’s, living and working as an accountant in Shiraz, Iran, when he became a father. It was 1986, nearly a decade after the 1979 revolution, and Jafar’s muscles were already beginning to whither. As his sons grew, and ...</description>
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  <pubDate>Mon, 28 Feb 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-b93a-74ee-8825-89b109e42e13/019d39c6-bac5-7fa1-940d-34745c8e2d05.mp3" type="audio/mpeg" length="57628938" />
  <itunes:duration>3601</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>131</itunes:episode>
  <content:encoded><![CDATA[<p><b>Jafar Tabebordbar</b> was in his early 30’s, living and working as an accountant in Shiraz, Iran, when he became a father.</p>    <p>It was 1986, nearly a decade after the 1979 revolution, and Jafar’s muscles were already beginning to whither.</p>    <p>As his sons grew, and watched, their father Jafar lost his balance, his ability to walk, to drive, and eventually, the reliable use of his hands. There were no answers, and no treatments to be found.</p>    <p><b>Two questions haunted his sons </b>as they grew: What was causing their father’s suffering? And would they get it next?</p>    <p><b>Quinn's guest today, 30 years later, is Dr. Sharif Tabebordbar, Jafar’s oldest son, and the man closest to a cure.</b></p>    <p>Sharif received his bachelors and masters degrees in biotechnology from University of Tehran and a Ph.D. in Developmental and Regenerative Biology from Harvard University.</p>    <p>He is the recipient of Distinction in Teaching Award from Derek Bok Center for Teaching and Learning at Harvard, the Albert J. Ryan Foundation Award for Outstanding Graduate Students in Biomedical Sciences, the Excellence in Research Award and the Career Development Award from the American Society of Gene and Cell Therapy, and the Royan International Research Award in Regenerative Medicine. </p>    <p>In <b>2020</b>, Sharif was listed as a finalist in the MIT “35 innovators under 35” competition.</p>    <p>In <b>2021</b>, Sharif and others posted an article in the journal <i>Cell</i> that may change the world.</p>    <p>All of these years later, <b>Jafar’s son Sharif has figured out how to help</b>: He stands on the cusp of transforming gene therapy for nearly all muscle wasting diseases.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com/">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780062407801">"Never Split the Difference" </a>by Chris Voss</p></li>
<li><p><a href="https://bookshop.org/a/8952/9781524763138">"Becoming"</a> by Michelle Obama</p></li>
<li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.linkedin.com/in/mohammadsharif-tabebordbar-76818830/">Sharif Tabebordbar</a></p></li>
<li><p>Sharif on <a href="https://twitter.com/shbordbar?lang=en">Twitter</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Artwork by <a href="https://amritpaldesign.com/">Amrit Pal</a></p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a14-c590-71a0-bd04-6a3ea53d7b6e.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/46570db3-10be-4d4b-ac84-69d55be849b0/podcast_import_artwork_20260329-2-sk7hrg.jpg?t=1774790824" />
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  <title>Putin Takes Chernobyl</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/putin_takes_chernobyl</link>
  <description>In 2019, Quinn interviewed his good friend Craig Mazin, writer, producer, and creator of the hit HBO miniseries, Chernobyl, to learn what happened there, and what it means for our energy future. This week, Vladimir Putin declared war on Ukraine, direct...</description>
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  <pubDate>Fri, 25 Feb 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-cff9-7b6e-9cf5-487168e2935f/019d39c6-d19d-7b40-a607-a777962d4c22.mp3" type="audio/mpeg" length="79288436" />
  <itunes:duration>4955</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>In 2019, Quinn interviewed his good friend <b>Craig Mazin</b>, writer, producer, and creator of the hit HBO miniseries, <b>Chernobyl</b>, to learn what happened there, and what it means for our energy future.</p>    <p>This week, Vladimir Putin declared war on Ukraine, directing the Russian military to take Ukraine's bases, cities, people, and strategic assets.</p>    <p><b>Today, </b><a href="https://www.nytimes.com/2022/02/24/world/europe/the-chernobyl-plant-was-reported-captured-by-russia-what-is-there.html"><b>they took Chernobyl</b></a><b>.</b></p>    <p>We're re-running this invaluable conversation because misinformation is rampant, and it's never been more important to understand the cost of lies.</p>    <p>-----------</p>    <p><b>Have feedback or questions?</b> <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com/">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul><li><p>Find all of our guest recommendations at the INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p>Watch <a href="https://www.hbo.com/chernobyl">Chernobyl</a> on HBO</p></li>
<li><p>Follow Craig <a href="https://twitter.com/clmazin">on Twitter</a></p></li>
<li><p><a href="https://scriptnotes.net">Scriptnotes podcast</a></p></li>
</ul>    <p><b>Follow us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Edited by <a href="https://anthonyluciani.com">Anthony Luciani</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Artwork by <a href="https://amritpaldesign.com/">Amrit Pal</a></p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a18-3506-7346-96a5-9dfe14870704.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d566565-9b1b-4b44-874b-d96f90ee58d5/podcast_import_artwork_20260329-2-dzbycs.jpg?t=1774790828" />
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  <title>Newsletter #266: What gas means in all of this</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_266_what_gas_means_in_all_of_this</link>
  <description>This week: Gas: the forever bridge fuel Boosters, boosted Megadrought self-awareness Maternal deaths on the rise Your location data, for sale Get more: Get more news, analysis, and Action Steps at newsletter.importantnotimportant.com Got feedback? Emai...</description>
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  <pubDate>Fri, 25 Feb 2022 07:00:00 +0000</pubDate>
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  <itunes:duration>984</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>Gas: the forever bridge fuel</p></li>
<li><p>Boosters, boosted</p></li>
<li><p>Megadrought self-awareness</p></li>
<li><p>Maternal deaths on the rise</p></li>
<li><p>Your location data, for sale</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://my.captivate.fm/newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="http://importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0e-82be-7789-8d5b-0d76ebac0f1d.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9aadbb58-e28a-4951-b94e-0da7600671ab/podcast_import_artwork_20260329-2-ejd6qv.jpg?t=1774790818" />
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  <title>Newsletter #265: What Sea Level Rise Means</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_265_what_sea_level_rise_means</link>
  <description>This week: America will see an average of 12 inches of sea level rise by 2050 1 million COVID deaths $1 billion for cover crops Antimicrobial resistance got next Clearview&#39;s next steps (to harvest your data) Get more: Get more news, analysis, and Actio...</description>
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  <pubDate>Sat, 19 Feb 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-b7f8-75ad-8c08-b75f884266b6/019d39c6-b892-7591-b7d4-1038bf2968e8.mp3" type="audio/mpeg" length="12168767" />
  <itunes:duration>760</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>America will see an average of 12 inches of sea level rise by 2050</p></li>
<li><p>1 million COVID deaths</p></li>
<li><p>$1 billion for cover crops</p></li>
<li><p>Antimicrobial resistance got next</p></li>
<li><p>Clearview's next steps (to harvest your data)</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://my.captivate.fm/newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Get fun merch at <a href="http://importantnotimportant.com/store">importantnotimportant.com/store</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0f-63b1-7dd4-9703-92c297f2f5a6.vtt" type="text/vtt" />
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  <title>Newsletter #264: Where masks are coming off</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_264_where_masks_are_coming_off</link>
  <description>This week: Carbon markets are magic and demand to be taken seriously, Michael Mask mandates are ending Food prices up the rise Biden&#39;s cancer moonshot IRS FaceTime cancelled Get more: Get more news, analysis, and Action Steps at newsletter.importantnot...</description>
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  <pubDate>Fri, 11 Feb 2022 07:00:00 +0000</pubDate>
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  <itunes:duration>725</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>Carbon markets are magic and demand to be taken seriously, Michael</p></li>
<li><p>Mask mandates are ending</p></li>
<li><p>Food prices up the rise</p></li>
<li><p>Biden's cancer moonshot</p></li>
<li><p>IRS FaceTime cancelled</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://my.captivate.fm/newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0f-2e89-76e9-b7c1-c49d999d63f5.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ebc5e127-17f9-4320-9006-5f3cc01748e8/podcast_import_artwork_20260329-2-an2kmk.jpg?t=1774790820" />
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  <title>Newsletter #263: Michael Scott on vaccines</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_263_michael_scott_on_vaccines</link>
  <description>This week: Will the EPA&#39;s powers be gutted? Don&#39;t forget your vaccines for everything else PFAS can&#39;t get regulated soon enough Everywhere needs more nurses The database with virtually everyone&#39;s most private health info just sold (again) Get more: Get...</description>
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  <pubDate>Tue, 08 Feb 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-b2d9-709f-8f39-0906bd7f462f/019d39c6-b393-74b8-bca1-df0e29f74cbf.mp3" type="audio/mpeg" length="10905297" />
  <itunes:duration>681</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>Will the EPA's powers be gutted?</p></li>
<li><p>Don't forget your vaccines for everything else</p></li>
<li><p>PFAS can't get regulated soon enough</p></li>
<li><p>Everywhere needs more nurses</p></li>
<li><p>The database with virtually everyone's most private health info just sold (again)</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://my.captivate.fm/newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0e-23fb-74c1-a3e1-24c08c8bbcde.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/675957f0-18d7-4c3f-939a-d5173f274a03/podcast_import_artwork_20260329-2-weqc01.jpg?t=1774790820" />
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  <title>3 Billion Shots</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/3_billion_shots</link>
  <description>It&#39;s been 26 months since so many of us took our kids out of schools, downloaded an app called Zoom, and started videoconferencing our work from our kitchens and sweatpants. For many others, especially the marginalized and those working in the service ...</description>
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  <pubDate>Mon, 31 Jan 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-be2f-7533-9b5a-c91b33f7851e/019d39c6-bf8d-7719-a25d-e6fbda6e10af.mp3" type="audio/mpeg" length="67296768" />
  <itunes:duration>4206</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>130</itunes:episode>
  <content:encoded><![CDATA[<p><b>It's been 26 months</b> since so many of us took our kids out of schools, downloaded an app called Zoom, and started videoconferencing our work from our kitchens and sweatpants. For many others, especially the marginalized and those working in the service industry, working from home was never an option.</p>    <p><b>It's been 12 months</b> since groundbreaking vaccines began to roll out across the world. You've probably got at least two, maybe three.</p>    <p><b>And yet today, </b>39% of humans across the globe haven't received a single shot, and just 10% across low-income countries have received a single dose.</p>    <p>Over 3 billion humans remain not only susceptible to sickness and death, but also a vector for transmission and mutations that could affect us all.</p>    <p><b>The only way any of us is truly done with this is if we vaccinate the world. So why aren't we doing it?</b></p>    <p>Quinn's guest this week is <b>Dr. Madhukar Pai. </b>Dr. Pai is not only an outspoken advocate for vaccine equity, but<b> </b>also<b> </b>the Canada Research Chair of Epidemiology and Global Health at McGill University, the associate director of the McGill International Tuberculosis Centre, the Commissioner of the Lancet Commission on Diagnostics, the recipient of the Union Scientific Prize and many others.</p>    <p><b>If you want to understand how this ends, why it hasn't yet, and what you can do to get us there -- this conversation is for you.</b></p>    <p><b>-----------</b></p>    <p><b>Have feedback or questions? </b><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p>-----------</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/books/how-to-fight-inequality-and-why-that-fight-needs-you/9781509543090"><b>"How to Fight Inequality (And Why That Fight Needs You)"</b></a> by Ben Phillips</p></li>
<li><p><b>INI Book Club: </b><a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><b>Follow Dr. Pai</b> <a href="https://twitter.com/paimadhu">on Twitter</a></p></li>
<li><p><a href="https://www.paitbgroup.org"><b>Pai Global TB Group</b></a></p></li>
<li><p><b>Our World in Data: </b><a href="https://ourworldindata.org/covid-vaccinations">COVID-19 vaccination update</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p><b>Subscribe to our newsletter</b> at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p><b>Follow us on Twitter:</b> <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p><b>Follow Quinn</b>: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p><b>Like and share us on Facebook: </b><a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p><b>Intro/outro by Tim Blane: </b><a href="http://timblane.com">timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com">Artwork by Amrit Pal</a></p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a16-90dc-721f-84e9-eb39ca6e5c2c.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/54f6cc5b-a057-423a-9604-41cd31ed5d57/podcast_import_artwork_20260329-2-elt3f1.jpg?t=1774790825" />
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  <title>Newsletter #262: Rihanna has entered the chat</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_262_rihanna_has_entered_the_chat</link>
  <description>This week: Gas stoves can GTFO Omicron means we still need masks at schools The future of &quot;organic&quot; food Throwing cash at bigger baby brains Pregnancy apps are a data nightmare which is so so great Get more: Get more news, analysis, and Action Steps at...</description>
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  <pubDate>Fri, 28 Jan 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-b97b-7241-8658-69050cc04982/019d39c6-baf2-79b7-ac97-85e01c08e633.mp3" type="audio/mpeg" length="12177982" />
  <itunes:duration>761</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>Gas stoves can GTFO</p></li>
<li><p>Omicron means we still need masks at schools</p></li>
<li><p>The future of "organic" food</p></li>
<li><p>Throwing cash at bigger baby brains</p></li>
<li><p>Pregnancy apps are a data nightmare which is so so great</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://my.captivate.fm/newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
<li><p>Take a nap you deserve it</p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a0f-befc-7a84-b600-d72b3c697c1d.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/827c11a0-b8d4-4a87-8fff-0161e97dd0a2/podcast_import_artwork_20260329-2-wx56tl.jpg?t=1774790821" />
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  <title>Newsletter #261: How to market climate change</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_261_how_to_market_climate_change</link>
  <description>This week: How to market climate change to the people Here come the masks - are they enough? What&#39;s &quot;enough&quot;? Kids EBT food on the wane Expanding the blood donor pool The IRS wants your selfie (or do they?) Get more: Get more news, analysis, and Action...</description>
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  <pubDate>Fri, 21 Jan 2022 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-c63e-710a-848b-66fdf5004c20/019d39c6-c784-73a3-8c2f-640d7de75d3e.mp3" type="audio/mpeg" length="10831318" />
  <itunes:duration>676</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b></p>   <ul>
<li><p>How to market climate change to the people</p></li>
<li><p>Here come the masks - are they enough? What's "enough"?</p></li>
<li><p>Kids EBT food on the wane</p></li>
<li><p>Expanding the blood donor pool</p></li>
<li><p>The IRS wants your selfie (or do they?)</p></li>
</ul>    <p><b>Get more:</b></p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="https://my.captivate.fm/newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
</ul>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a10-d284-7750-830b-256857d1bdf3.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d0adee36-74ed-4819-b549-a5252341cd13/podcast_import_artwork_20260329-2-7xzyoj.jpg?t=1774790825" />
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  <title>Newsletter #260: What &quot;Mild&quot; COVID Really Means</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_260_what_mild_covid_really_means</link>
  <description>This week: Moving on from Machin; What &quot;mild&quot; COVID really means; How China&#39;s going plant-based; How exercise defeats anxiety; This is what happens when old senators misunderstand new tech Get more news, analysis, and Action Steps at newsletter.importa...</description>
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  <pubDate>Fri, 14 Jan 2022 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p><b>This week: </b>Moving on from Machin; What "mild" COVID really means; How China's going plant-based; How exercise defeats anxiety; This is what happens when old senators misunderstand new tech</p>   <ul>
<li><p>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></p></li>
</ul>]]></content:encoded>
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  <title>129. Indigenous DNA</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/129_indigenous_dna</link>
  <description>In Episode 129, Quinn tries to better understand data privacy, data stewardship, and what it means for Indigenous cultures in the future of biotech, how we design equity into genetic research, and who gets to make those decisions. His guest is Krystal ...</description>
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  <pubDate>Tue, 21 Dec 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In <b>Episode 129</b>, Quinn tries to better understand data privacy, data stewardship, and what it means for Indigenous cultures in the future of biotech, how we design equity into genetic research, and who gets to make those decisions.</p>    <p>His guest is <b>Krystal Tsosie</b>, a geneticist, bioethicist, and—first and foremost to her—a person Indigenous to the southwestern United States, specifically the Navajo nation. She is the co-founder and Ethics and Policy Director at the <b>Native BioData Consortium</b>, the first Indigenous-led biological data repository for tribes in the US.</p>    <p>“Representation” is just the first step (and so much more than who shows up on screen in the latest Disney movie (though even things there are still embarrassingly bland). </p>    <p>Next up is inclusivity: It’s about who’s in the room writing and building the future of technology, it’s about asking who makes the rules, and who benefits from them? </p>    <p>But the real goal is equity, and benefit. And biotech in particular is one sector that could get out of hand <i>real</i> fast unless we approach it in a more inclusive and cooperative way.</p>    <p>Krystal started her career with one question: Why don’t Indigenous people generally participate in genetic studies? And the dominoes fell from there.</p>    <p>Representation, inclusivity, equity, benefit – we can achieve these, and also uncouple DNA from identity.</p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>New here?</b> Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com"> podcast.importantnotimportant.com</a>.</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780816665860">Native American DNA</a> by Kim TallBear</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780262044004">Data Feminism</a> by Catherine D'Ignazio and Lauren F. Klein</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://nativebio.org/">nativebio.org</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/kstsosie">@kstsosie</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #258: What Omicron Means For You</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_258_what_omicron_means_for_you</link>
  <description>This week: Biden&#39;s executive orders; What Omicron means for you; The future of coffee farmer migration; Telehealth lobbying on the rise; China&#39;s queer internet is being erased Find links and Action Steps from this newsletter and more at newsletter.impo...</description>
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  <pubDate>Mon, 13 Dec 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>864</itunes:duration>
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  <content:encoded><![CDATA[<p><b>This week: </b>Biden's executive orders; What Omicron means for you; The future of coffee farmer migration; Telehealth lobbying on the rise; China's queer internet is being erased</p>   <ul>
<li><p>Find links and Action Steps from this newsletter and more at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>So We Can’t Just Blow Up Asteroids, Then?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/so_we_can_t_just_blow_up_asteroids_then</link>
  <description>Yes, we all know that the 1998 Michael Bay flick Armageddon is a masterpiece of cinema, but two years ago we asked ourselves this question: How much does it actually hold up as a blueprint for preventing planetary destruction? Let’s say it doesn’t: Wha...</description>
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  <pubDate>Tue, 07 Dec 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>3912</itunes:duration>
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  <content:encoded><![CDATA[<p>Yes, we all know that the 1998 Michael Bay flick Armageddon is a masterpiece of cinema, but two years ago we asked ourselves this question: <b>How much does it actually hold up as a blueprint for preventing planetary destruction? </b></p>    <p>Let’s say it doesn’t: What <i>can</i> we do to keep from going the way of the dinosaurs? </p>    <p>Nobody was better suited to answer our <i>many</i> questions than <b>Professor K.T. Ramesh</b>. He told us about a future test mission called DART. Armed with a spacecraft the size of a golf cart, it could have potential to save humanity. </p>    <p>Two years later, DART has launched, and we thought it was a hell of a time to revisit this Best of the Best episode.</p>    <p>In <b>Episode 66</b>, Quinn &amp; Brian discuss: <b>Why, apparently, we shouldn’t just blow up asteroids.</b></p>    <p>Our guest is <b>Professor K.T. Ramesh</b>, who is a professor of mechanical engineering at John Hopkins, founding director of the Hopkins Extreme Materials Institute (HEMI), and our new hero. You can think of HEMI as a real-life Avengers (no, we’re not just stuck on Endgame), except every member is like Bruce Banner without all the Hulk-iness or Tony Stark if he was never kidnapped by terrorists. Every day, they’re working to protect people, structures, and the planet, exploring a number of topics that are both critically important and impenetrably complicated. </p>    <p>One of their newest studies reveals that Hollywood and Atari may, in fact, have been incorrect when they repeatedly suggested that one viable way to defend the planet from an incoming asteroid would be blowing it up. We don’t know about you, but we certainly feel lied to – so it’s refreshing to have this conversation with Professor Ramesh to set the record straight.</p>    <p><b><i>Today’s episode is brought to you by Avocado Green Brands,</i></b><i> where sustainability comes first. They craft their GOTS certified organic mattresses, pillows, and bedding with natural materials sourced from their organic farms in India, in their own clean-energy powered facility in Los Angeles, where their team shares a singular purpose: To raise the bar for what it means to be a sustainable business. </i></p>    <p><i>Avocado is Climate Neutral Certified for net zero emissions and donates one percent of all revenue to environmental nonprofits through its membership with 1% For the Planet. </i></p>    <p><a href="https://www.avocadogreenmattress.com/?utm_medium=partner&amp;utm_source=email&amp;utm_campaign=INI_November"><i>Find out what it means to sleep organic at AvocadoMattress.com</i></a><i>.</i></p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"><b> </b></a><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>New here? </b>Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com"> podcast.importantnotimportant.com</a>.</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9780393357424">These Truths</a> by Jill Lepore</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Learn more about Professor Ramesh &amp; HEMI: <a href="https://hemi.jhu.edu/the-hemi-team/leadership/k-t-ramesh/">https://hemi.jhu.edu/the-hemi-team/leadership/k-t-ramesh/</a></p></li>
<li><p>“If We Blow Up an Asteroid, It Might Put Itself Back Together”: <a href="https://www.nytimes.com/2019/03/08/science/asteroids-nuclear-weapons.html">https://www.nytimes.com/2019/03/08/science/asteroids-nuclear-weapons.html</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/jhu_hemi">https://twitter.com/jhu_hemi</a></p></li>
<li><p>Facebook: <a href="https://www.facebook.com/HopkinsExtreme/">https://www.facebook.com/HopkinsExtreme/</a></p></li>
<li><p>LinkedIn: <a href="https://www.linkedin.com/in/kt-ramesh-4a9b054/">https://www.linkedin.com/in/kt-ramesh-4a9b054/</a></p></li>
<li><p>Listen to Radiolab’s Dinopocalypse ep: <a href="https://www.wnycstudios.org/story/dinopocalypse">https://www.wnycstudios.org/story/dinopocalypse</a></p></li>
<li><p>Double Asteroid Redirection Test (DART) Mission: <a href="https://www.nasa.gov/planetarydefense/dart">https://www.nasa.gov/planetarydefense/dart</a></p></li>
<li><p>Watch Brian’s morning show on IGS: <a href="https://www.instagram.com/importantnotimportant/">https://www.instagram.com/importantnotimportant</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #257: McDonald’s Is Lying To You</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_257_mcdonald_s_is_lying_to_you</link>
  <description>This week: McDonald’s isn’t trying; Biden’s test plan had to be better; Plant-based meat math is obvious; We need more biotech data scientists; We need less crime prediction software Find links from this newsletter and more at importantnotimportant.com...</description>
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  <pubDate>Mon, 06 Dec 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>955</itunes:duration>
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  <itunes:explicit>true</itunes:explicit>
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  <content:encoded><![CDATA[<p>This week: McDonald’s isn’t trying; Biden’s test plan had to be better; Plant-based meat math is obvious; We need more biotech data scientists; We need less crime prediction software</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>128. The Best Olive Oil You’ve Never Had</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/128_the_best_olive_oil_you_ve_never_had</link>
  <description>In Episode 128, Quinn unpacks the most delicious olive oil in the world, how it came to be, and what it means to start a food business in the age of climate change. Our guest is Aishwarya Iyer, dreamer, doer, and eternal optimist. Ash is the founder an...</description>
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  <pubDate>Mon, 29 Nov 2021 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-cbad-7387-a729-07058e2f5dc6/019d39c6-cc44-724c-bd3e-4c9631796688.mp3" type="audio/mpeg" length="61276695" />
  <itunes:duration>3829</itunes:duration>
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  <content:encoded><![CDATA[<p>In <b>Episode 128</b>, Quinn unpacks <b>the most delicious olive oil in the world</b>, how it came to be, and what it means to start a food business in the age of climate change.</p>    <p>Our guest is <b>Aishwarya Iyer</b>, dreamer, doer, and eternal optimist. Ash is the founder and CEO of <b>Brightland</b>, the new gold standard in pantry essentials. They are proponents and advocates for authenticity and transparency in the food industry, starting with olive oil.</p>    <p>There are something like six bajillion bottles of olive oil at your local supermarket, and that’s just the extra virgin stuff. And yet, despite the options (organic, cold-pressed, etc) you’d be hard-pressed (<i>sorry</i>) to find pure, quality oils – ones that aren’t blended, rancid, or worse. </p>    <p>Thankfully, you don’t have to cross the Atlantic (and the Mediterranean) in order to find the good stuff. It’s available right here in California.</p>    <p>Ash has been hard at work extending olive branches (<i>you’re welcome</i>) to local family farms, getting them to buy into the mission and the message. Brightland is also branching out into sweet and sour territory with truly addictive honey and vinegar offerings.</p>    <p>Making a difference often means shopping responsibly. It’s wonderful having one more option when it comes to it.</p>    <p><i>Today’s episode is brought to you by Avocado Green Brands, where sustainability comes first. They craft their GOTS certified organic mattresses, pillows, and bedding with natural materials sourced from their organic farms in India, in their own clean-energy powered facility in Los Angeles, where their team shares a singular purpose: To raise the bar for what it means to be a sustainable business. </i></p>    <p><i>Avocado is Climate Neutral Certified for net zero emissions and donates one percent of all revenue to environmental nonprofits through its membership with 1% For the Planet. </i></p>    <p><a href="https://www.avocadogreenmattress.com/?utm_medium=partner&amp;utm_source=email&amp;utm_campaign=INI_November"><i>Find out what it means to sleep organic at AvocadoMattress.com</i></a><i>.</i></p>    <p>Have feedback or questions?<a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p>New here? Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com/"> podcast.importantnotimportant.com</a>.</p>    <p>Important, Not Important Book Club:</p>   <ul>
<li><p><a href="https://bookshop.org/contributors/axel-vervoordt">Timeless Interiors</a> by Axel Vervoordt</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p>Links:</p>   <ul>
<li><p><a href="https://brightland.co/">brightland.co</a></p></li>
<li><p>Use code INI at Brightland to get 10% off anything you buy through 2021</p></li>
<li><p>Last day for ground shipping before Christmas: December 13</p></li>
<li><p>3 day shipping drop-dead is December 20!</p></li>
<li><p>LinkedIn: <a href="https://www.linkedin.com/in/aishwarya-iyer-44112a19a">linkedin.com/in/aishwarya-iyer-44112a19a</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/helloaishwarya/?hl=en">@helloaishwarya</a> | <a href="https://www.instagram.com/wearebrightland/">@wearebrightland</a></p></li>
<li><p><a href="https://brooklyndelhi.com/">brooklyndelhi.com</a></p></li>
<li><p><a href="https://www.burlapandbarrel.com/">burlapandbarrel.com</a></p></li>
</ul>    <p>Connect with us:</p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>127. How To Innovate</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/127_how_to_innovate</link>
  <description>In Episode 127, Quinn wants to know just how the hell “innovation” actually works. His guest is Christopher Mims, a journalist for the Wall Street Journal, who’s spent a career asking big questions about the most pressing technological and societal iss...</description>
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  <pubDate>Mon, 22 Nov 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In <b>Episode 127</b>, Quinn wants to know just how the hell “innovation” actually works.</p>    <p>His guest is <b>Christopher Mims,</b> a journalist for the Wall Street Journal, who’s spent a career asking big questions about the most pressing technological and societal issues we face, from robot trains to the future of batteries, brain implants, and whatever happens to land in-between.</p>    <p>The thesis: every little bit counts, and it’s more predictable than you think. Or is it?</p>    <p>Together, Quinn and Chris explore the team dynamics of innovation, the “great man” question, the invisible force behind Moore’s Law, and more. </p>    <p>The bad news: Nobody gets to save the world. The good news: Everyone gets to save the world, <b>a little bit.</b></p>    <p><b><i>Today’s episode is brought to you by Avocado Green Brands,</i></b><i> where sustainability comes first. They craft their GOTS certified organic mattresses, pillows, and bedding with natural materials sourced from their organic farms in India, in their own clean-energy powered facility in Los Angeles, where their team shares a singular purpose: To raise the bar for what it means to be a sustainable business. </i></p>    <p><i>Avocado is Climate Neutral Certified for net zero emissions and donates one percent of all revenue to environmental nonprofits through its membership with 1% For the Planet. </i></p>    <p><a href="https://www.avocadogreenmattress.com/?utm_medium=partner&amp;utm_source=email&amp;utm_campaign=INI_November"><i>Find out what it means to sleep organic at AvocadoMattress.com</i></a><i>.</i></p>    <p>Have feedback or questions?<a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/a/8952/9781541644182">Life as We Made It</a> by Beth Shapiro</p></li>
<li><p><a href="https://bookshop.org/a/8952/9780062987952">Arriving Today</a> by Christopher Mims</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="http://mims.club/">mims.club</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/mims">@mims</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>Issue #256: Alexa. Knows. Everything.</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_256_alexa_knows_everything</link>
  <description>This Week: Is there a green bubble?; Can you get a booster?; Where to find clean water; Why health workers are quitting; Amazon’s privacy nightmare Find links from this newsletter and more at newsletter.importantnotimportant.com Got feedback? Email us ...</description>
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  <pubDate>Mon, 22 Nov 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>781</itunes:duration>
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  <itunes:explicit>true</itunes:explicit>
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  <content:encoded><![CDATA[<p><b>This Week:</b> Is there a green bubble?; Can you get a booster?; Where to find clean water; Why health workers are quitting; Amazon’s privacy nightmare</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>126. Climate Tech $ Above The Fold</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/126_climate_tech_above_the_fold</link>
  <description>In Episode 126, Quinn meets his newsletter heroes: Kim Zou &amp; Sophie Purdom, co-founders of the independent media outlet Climate Tech VC. Kim works with Energy Impact Partners, a venture capital firm investing in climate technology. Sophie works as an i...</description>
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  <pubDate>Tue, 16 Nov 2021 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-cf97-76bb-bc52-bb517b33ff33/019d39c6-d110-793f-9c01-f792083824ce.mp3" type="audio/mpeg" length="75389086" />
  <itunes:duration>4711</itunes:duration>
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  <content:encoded><![CDATA[<p>In <b>Episode 126</b>, Quinn meets his newsletter heroes: <b>Kim Zou </b>&amp;<b> Sophie Purdom</b>, co-founders of the independent media outlet<b> Climate Tech VC.</b></p>    <p>Kim works with Energy Impact Partners, a venture capital firm investing in climate technology. Sophie works as an investor in early stage climate technology businesses. </p>    <p>Together they write <b>Climate Tech VC</b>, the data-obsessed, essential take on the opportunities, deals, and news in the flourishing climate tech scene.</p>    <p>There is a massive cost that comes with transitioning every single existing building and vehicle, not to mention all of our power and infrastructure to green tech. While it’s arguably the biggest challenge of our time, it is also quite possibly the biggest market opportunity <b>ever.</b> </p>    <p>Kim and Sophie discuss the sustainability of volunteer advocacy for these important endeavors, and managing the currency of free time as this work becomes people’s second jobs--without the pay. </p>    <p>They also outline the action steps you can take, whether an investor, journalist, or a student looking to make the leap into the climate tech space -- because (so fun) it’s now or never!</p>    <p><b><i>Today’s episode is brought to you by Avocado Green Brands,</i></b><i> where sustainability comes first. They craft their GOTS certified organic mattresses, pillows, and bedding with natural materials sourced from their organic farms in India, in their own clean-energy powered facility in Los Angeles, where their team shares a singular purpose: To raise the bar for what it means to be a sustainable business. </i></p>    <p><i>Avocado is Climate Neutral Certified for net zero emissions and donates one percent of all revenue to environmental nonprofits through its membership with 1% For the Planet. </i></p>    <p><a href="https://www.avocadogreenmattress.com/?utm_medium=partner&amp;utm_source=email&amp;utm_campaign=INI_November"><i>Find out what it means to sleep organic at AvocadoMattress.com</i></a><i>.</i></p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"><b> </b></a><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>New here? </b>Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com"> podcast.importantnotimportant.com</a>.</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">The Alchemy of Air</a> by Thomas Hager</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">Reboot</a> by Jerry Colonna</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Subscribe to Climate Tech VC: <a href="https://climatetechvc.substack.com/">climatetechvc.substack.com</a></p></li>
<li><p>LinkedIn: <a href="https://www.linkedin.com/in/kim-zou">linkedin.com/in/kim-zou</a></p></li>
<li><p>LinkedIn: <a href="https://www.linkedin.com/in/sophiepurdom">linkedin.com/in/sophiepurdom</a></p></li>
<li><p><a href="https://www.energyimpactpartners.com/">energyimpactpartners.com</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Art by <a href="https://amritpaldesign.com">Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>Issue #255: It’s My Birthday, Let’s Ban Coal</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_255_it_s_my_birthday_let_s_ban_coal</link>
  <description>This Week: China takes on methane; Moderna&#39;s downturn; Inflated food costs; Measles on the rebound; Google&#39;s new drug company Find links from this newsletter and more at newsletter.importantnotimportant.com Got feedback? Email us at questions@important...</description>
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  <pubDate>Mon, 15 Nov 2021 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-cf53-7d7e-bee3-2f5cc67f6551/019d39c6-d103-7cea-98eb-724404870179.mp3" type="audio/mpeg" length="11172584" />
  <itunes:duration>698</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>This Week: China takes on methane; Moderna's downturn; Inflated food costs; Measles on the rebound; Google's new drug company</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>125. Elevating Climate Venture Capital</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/125_elevating_climate_venture_capital</link>
  <description>In Episode 125, Quinn asks: How can venture capital offer solutions to two of the biggest problems of our time? His guests are Vida Asiegbu and Anthony Oni, two incredible climate venture capitalists with Elevate Future Fund. Vida Asiegbu is a Principa...</description>
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  <pubDate>Mon, 08 Nov 2021 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-df09-73b6-9758-8d902f4acb31/019d39c6-e0a1-72ea-86c4-1eda15638278.mp3" type="audio/mpeg" length="76392606" />
  <itunes:duration>4774</itunes:duration>
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  <itunes:episode>125</itunes:episode>
  <content:encoded><![CDATA[<p>In <b>Episode 125</b>, Quinn asks: How can venture capital offer solutions to two of the biggest problems of our time?</p>    <p>His guests are <b>Vida Asiegbu</b> and <b>Anthony Oni, </b>two incredible climate venture capitalists with <b>Elevate Future Fund</b>.</p>    <p>Vida Asiegbu is a Principal within the Elevate Future Fund, working to make sure that the companies and organizations that they represent within their portfolio meet all of their goals and values.</p>    <p>Anthony Oni is the Managing Partner of the Elevate Future Fund, part of Energy Impact Partners, focused on creating a transition into clean energy through investments – while also building a more diverse, inclusive, and equitable future.</p>    <p>Together, Vida and Anthony ask (and answer): How do we build new systems that help and support <b>all</b> people, as we face this incredible crisis (and opportunity)? </p>    <p>How do we approach the obligation we have to help others? How do we address the very personal – and very local – effects of climate change? </p>    <p>And how the hell do we find and invest in companies that are moving the needle in <b>both</b> directions?</p>    <p><b>Today’s episode is brought to you by Avocado Green Brands</b>, where sustainability comes first. They craft their GOTS certified organic mattresses, pillows, and bedding with natural materials sourced from their organic farms in India, in their own clean-energy powered facility in Los Angeles, where their team shares a singular purpose: To raise the bar for what it means to be a sustainable business. Avocado is Climate Neutral Certified for net zero emissions and donates one percent of all revenue to environmental nonprofits through its membership with 1% For the Planet. <a href="https://www.avocadogreenmattress.com/?utm_medium=partner&amp;utm_source=email&amp;utm_campaign=INI_November">Find out what it means to sleep organic at AvocadoMattress.com</a>.</p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com"> podcast.importantnotimportant.com</a>.</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">“How Will You Measure Your Life?” by Clayton Christensen, Karen Dillon, and James Allworth</a></p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">“Resisting Happiness” by Matthew Kelly</a></p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.energyimpactpartners.com/">energyimpactpartners.com</a></p></li>
<li><p><a href="https://www.linkedin.com/in/anthonyoni">linkedin.com/in/anthonyoni</a></p></li>
<li><p><a href="https://www.linkedin.com/in/vidaasiegbu">linkedin.com/in/vidaasiegbu</a></p></li>
<li><p><a href="https://propelcenter.org/">propelcenter.org</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/vidaasiegbuinc">@vidaasiegbuinc</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>Issue #254: Delete Your (Face)Book</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_254_delete_your_face_book</link>
  <description>This week: Checking in on COP; How is this still happening?; An Impossible evaluation; Digitizing Medicade; Facebook is deleting your face; Did Big Oil lie in front of Congress? Find links from this newsletter and more at importantnotimportant.com/news...</description>
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  <pubDate>Fri, 05 Nov 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>696</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>This week: Checking in on COP; How is this still happening?; An Impossible evaluation; Digitizing Medicade; Facebook is deleting your face; Did Big Oil lie in front of Congress?</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>124. Birth Control 2.0</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/124_birth_control_2_0</link>
  <description>In Episode 124, Quinn interviews Dr. Elizabeth Ruzzo, a brilliant human geneticist who left the world of academia to launch adyn, her effort to help women find the best birth control for their unique bodies. Family planning affects everybody – whether ...</description>
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  <pubDate>Mon, 01 Nov 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In <b>Episode 124</b>, Quinn interviews <b>Dr. Elizabeth Ruzzo</b>, a brilliant human geneticist who left the world of academia to launch <b>adyn</b>, her effort to help women find the best birth control for their unique bodies.</p>    <p><b>Family planning affects everybody</b> – whether they use it themselves or not. With 200 forms of birth control to choose from, you’d think women would be able to easily find an option that didn’t make them feel like hot trash garbage -- but you’d be wrong.</p>    <p>In 2021, genetic testing means we can make this process much, much, much easier. <b>Enter adyn.</b> Family planning is (wait for it) more or less ignored by medical research, but adyn’s goal is to address that disparity head on and usher in a new age where women don’t have to experiment with 43 different forms of birth control until they (maybe) find one that doesn’t cause side-effects ranging from depression to blood clots and worse. </p>    <p>Listen in as Elizabeth describes a world where a simple and private genetic test shared with adyn can lead to a medicine that gets the job done but doesn’t ruin your day, every day.</p>    <p><b>Today’s episode is brought to you by Avocado Green Brands</b>, where sustainability comes first. They craft their GOTS certified organic mattresses, pillows, and bedding with natural materials sourced from their organic farms in India, in their own clean-energy powered facility in Los Angeles, where their team shares a singular purpose: To raise the bar for what it means to be a sustainable business. Avocado is Climate Neutral Certified for net zero emissions and donates one percent of all revenue to environmental nonprofits through its membership with 1% For the Planet. <a href="https://www.avocadogreenmattress.com/?utm_medium=partner&amp;utm_source=email&amp;utm_campaign=INI_November">Find out what it means to sleep organic at AvocadoMattress.com</a>.</p>    <p><b>Have feedback or questions? </b><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>New here? </b>Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com/"> podcast.importantnotimportant.com</a>.</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul><li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.adyn.com">adyn’s website</a></p></li>
<li><p><a href="https://adynhealth.typeform.com/to/NW1A9R9s?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=importantnotimportant">Sign up for Early Access</a> to Adyn's Birth Control Test and get free shipping (and the chance to get other rewards)</p></li>
<li><p><a href="https://twitter.com/adynhealth">Adyn on Twitter</a></p></li>
<li><p><a href="https://www.instagram.com/adynhealth/">Adyn on Instagram</a></p></li>
<li><p><a href="https://www.linkedin.com/in/elizabethruzzophd/">Elizabeth Ruzzo on LinkedIn</a></p></li>
<li><p><a href="https://twitter.com/sequinlabcoat">Elizabeth Ruzzo on Twitter</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at<a href="http://newsletter.importantnotimportant.com/"> newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter:<a href="http://twitter.com/ImportantNotImp"> twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn:<a href="http://twitter.com/quinnemmett"> twitter.com/quinnemmett</a></p></li>
<li><p>Like and share us on Facebook:<a href="http://facebook.com/ImportantNotImportant"> facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane:<a href="http://timblane.com/"> timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com/">Artwork by Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #253: Here’s The Deal</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_253_here_s_the_deal</link>
  <description>This Week: Biden&#39;s agreement, revealed; Why vaccinating kids matters for everyone; Plant-based meat emissions questioned; Public health&#39;s original sin; Fixing Facebook Find links from this newsletter and more at importantnotimportant.com/newsletter Got...</description>
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  <pubDate>Mon, 01 Nov 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>760</itunes:duration>
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  <content:encoded><![CDATA[<p>This Week: Biden's agreement, revealed; Why vaccinating kids matters for everyone; Plant-based meat emissions questioned; Public health's original sin; Fixing Facebook</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>123. Snapchat Runs for Office</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/123_snapchat_runs_for_office</link>
  <description>In Episode #123, Quinn gets a masterclass on Snapchat AND running for office with RFS co-founder, returning guest, and our favorite human alive, Amanda Litman! Amanda’s helped thousands of progressive young people run and get elected to office across t...</description>
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  <pubDate>Mon, 25 Oct 2021 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-de6d-70a9-9100-26b0b0eb4e3e/019d39c6-df5f-749d-826d-599a42f01815.mp3" type="audio/mpeg" length="24007692" />
  <itunes:duration>1500</itunes:duration>
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  <itunes:episode>123</itunes:episode>
  <content:encoded><![CDATA[<p>In <b>Episode #123</b>, Quinn gets a masterclass on Snapchat AND running for office with RFS co-founder, returning guest, and our favorite human alive, <b>Amanda Litman</b>!</p>    <p>Amanda’s helped thousands of progressive young people run and get elected to office across the country. Now, she’s here to tell us how Snapchat can further save democracy, thanks to its fancy new partnership with her org. </p>    <p>Snap it! (I don’t know if that’s what the kids say -- I’m so sorry)</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://newsroom.snap.com/run-for-office/">How to run for office -- through Snapchat!</a></p></li>
<li><p><a href="https://twitter.com/amandalitman">Amanda on Twitter</a></p></li>
<li><p><a href="https://runforsomething.net">Run for Something</a></p></li>
<li><p><a href="https://www.importantnotimportant.com/podcasthome/2019/04/02/e-60-why-you-should-run-for-something-in-2020">Episode #60: “Why You Should Run for Something in 2020”</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Newsletter #252: What Comes After Manchin</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/newsletter_252_what_comes_after_manchin</link>
  <description>This Week, Summarized: Moving on from Manchin; Kids shots; Forever chemicals regulated (finally); Google vs. Iran Get Action Steps and more at newsletter.importantnotimportant.com Got feedback? Email us at questions@importantnotimportant.com Follow us ...</description>
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  <pubDate>Mon, 25 Oct 2021 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-da43-70c5-b046-1027407b3fa5/019d39c6-dae1-750d-9bfa-18ed18ccef5e.mp3" type="audio/mpeg" length="12838987" />
  <itunes:duration>802</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>This Week, Summarized: Moving on from Manchin; Kids shots; Forever chemicals regulated (finally); Google vs. Iran</p>   <ul>
<li><p>Get Action Steps and more at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #251: Moderna Made How Much?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_251_moderna_made_how_much</link>
  <description>This week: climate finance exposed; Moderna’s COVID profits are… a lot; beef’s emissions problem examined; startups for aging, and who gets to write the AI Bill of Rights? Find links from this newsletter and more at importantnotimportant.com/newsletter...</description>
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  <pubDate>Fri, 15 Oct 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>1009</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b>climate finance exposed; Moderna’s COVID profits are… a lot; beef’s emissions problem examined; startups for aging, and who gets to write the AI Bill of Rights?</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at <a href="https://www.twitter.com/importantnotimp">@importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #250: Bye Malaria</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_250_bye_malaria</link>
  <description>This week: How to reduce methane; America’s out of diapers; COVID questions; A new day against malaria; Food systems examined; How you’re tracked Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at...</description>
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  <pubDate>Fri, 08 Oct 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>948</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><b>This week: </b>How to reduce methane; America’s out of diapers; COVID questions; A new day against malaria; Food systems examined; How you’re tracked</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>The First Black Female Space Pilot</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/the_first_black_female_space_pilot</link>
  <description>We’re bringing back one of our all-time most popular conversations, and not just because it kicks ass. When this interview was recorded back in 2018, Dr. Sian Proctor was almost an astronaut. Now, in 2021, Dr. Proctor has just returned to Earth after b...</description>
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  <pubDate>Mon, 04 Oct 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>4255</itunes:duration>
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  <content:encoded><![CDATA[<p>We’re bringing back one of our all-time most popular conversations, and not <i>just</i> because it kicks ass.</p>    <p>When this interview was recorded back in 2018, Dr. Sian Proctor was almost an astronaut. Now, in 2021, Dr. Proctor has just returned to Earth after becoming the first black, female pilot of a spacecraft. Let’s reflect back on her incredible story and it will become clear how this amazing achievement came to be.</p>    <p>In <b>Episode 42</b>, Quinn &amp; Brian ask: <b>What happens when you’re almost an astronaut... and what comes next?</b></p>    <p>Our guest is Dr. Sian Proctor, an explorer, scientist, full-time professor, STEM communicator, and almost an astronaut. Today she joins the show to tell us how we can all help get more women and more people of color into space, one way or another. If you didn’t know – and we weren’t sure – being a white, male military pilot isn’t the only way to get to space! You can be exposed to radiation and get superpowers, become an (evil?) genius who starts their own electric car and space flight companies or become a college-educated engineer, biologist, physical scientist, computer scientist, or mathematician.</p>    <p>So we’re still out, but that’s still a pretty wide range of qualifications.</p>    <p>Dr. Proctor was so much fun to talk to and so inspirational, and this episode will serve as the booster shot you need to not give up on your dreams (even if your dream is to be the best anti-vaxxer out there because, like most vaccines, it’s completely safe for you and your children). It’s basically like watching The Greatest Showman over and over and over again, but it only takes about an hour, and with less singing.</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul><li><p><a href="https://bookshop.org/shop/importantnotimportant">A Short History of Nearly Everything</a> by Bill Bryson</p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p>Want to be an astronaut too? Check out <a href="https://astronauts.nasa.gov/content/broch00.htm">astronauts.nasa.gov/content/broch00.htm</a></p></li>
<li><p>Scared of space but still want to be an astronaut? Check out <a href="http://www.analogastronaut.com/">analogastronaut.com</a></p></li>
<li><p>Facebook: <a href="https://www.facebook.com/Dr.Sian.Proctor/">facebook.com/Dr.Sian.Proctor</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/sian.proctor/?hl=en">@sian.proctor</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/sianproctor">@sianproctor</a></p></li>
<li><p>Watch Dr. Proctor on Strange Evidence:<a href="https://www.sciencechannel.com/tv-shows/strange-evidence/"> sciencechannel.com/tv-shows/strange-evidence/</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>Issue #249: It&#39;s Climate Day in America (I Hope)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_249_it_s_climate_day_in_america_i_hope</link>
  <description>This week: It’s Climate Day; How to defeat the next pandemic; Telehealth in red states; Is lab-grown meat a myth; Facebook’s very bad month continues Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email u...</description>
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  <pubDate>Fri, 01 Oct 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>904</itunes:duration>
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  <content:encoded><![CDATA[<p><b>This week: </b>It’s Climate Day; How to defeat the next pandemic; Telehealth in red states; Is lab-grown meat a myth; Facebook’s very bad month continues</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>#248: How We Deal With Facebook</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/248_how_we_deal_with_facebook</link>
  <description>This week: Manchin wields a dirty pen; Our new COVID rules; Fighting for expanded telehealth; 200 million climate migrants; Even more trolls Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at ques...</description>
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  <pubDate>Fri, 24 Sep 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>This week: Manchin wields a dirty pen; Our new COVID rules; Fighting for expanded telehealth; 200 million climate migrants; Even more trolls</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>How We Deal With Drought: From NOVA Now</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/how_we_deal_with_drought_from_nova_now</link>
  <description>I’m very excited to share an awesome show with you today, from the fine folks at PBS! God, I love PBS. The show is called “NOVA Now” and I’m a longtime huge fan. This episode is near and dear to the moment we’re in. As the Western U.S. faces increasing...</description>
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  <pubDate>Mon, 13 Sep 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>1922</itunes:duration>
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  <content:encoded><![CDATA[<p>I’m very excited to share an awesome show with you today, from the fine folks at PBS! God, I love PBS. </p>    <p>The show is called “NOVA Now” and I’m a longtime huge fan.</p>    <p>This episode is near and dear to the moment we’re in. </p>    <p>As the Western U.S. faces increasingly dry conditions, the show takes a look at the technologies and practices being developed to cope with drought — especially in vulnerable communities.</p>    <p>Folks: 93% of land in seven Western states is affected by drought. We’re transitioning into desertification. </p>    <p>We’ve talked about it, you’ve asked about it.</p>    <p>But these increasingly dry conditions have widespread consequences, affecting everything from water quality to our national food supply.</p>    <p>With the help of hydrologists on the ground and in the lab, Dr. Alok Patel digs deep — he learns about the traditional ecological knowledge of the Navajo Nation in the especially hard-hit Southwest.</p>    <p>…and he talks with innovators applying advanced technology to agricultural practices, like drone surveillance and artificial intelligence, to cope with drought.</p>    <p>There’s some very cool stuff in here, and these practices are going to be an instrumental part of the West’s coming decades.</p>    <p>So. Please listen and enjoy today’s episode from NOVA Now, and check out the show wherever you listen to your podcasts, and hit that subscribe button to get all new episodes from Important, Not Important soon!</p>    <p>Have feedback or questions?<a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Links:</b></p>   <ul><li><p>Listen to more NOVA Now: <a href="https://www.pbs.org/wgbh/nova/podcast/">pbs.org/wgbh/nova/podcast</a></p></li></ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>Issue #247: Close Your Rings</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_247_close_your_rings</link>
  <description>This week: Solar’s wilding out; $65 billion for the next pandemic; Better, cheaper, more inclusive clinical trials; Protecting farmworkers; Biden’s AI board Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? ...</description>
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  <pubDate>Fri, 10 Sep 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>1004</itunes:duration>
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  <content:encoded><![CDATA[<p>This week: Solar’s wilding out; $65 billion for the next pandemic; Better, cheaper, more inclusive clinical trials; Protecting farmworkers; Biden’s AI board</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #246: Is This The Metaverse?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_246_is_this_the_metaverse</link>
  <description>This week: Climate tech billions; COVID goals; A new hope for neurodegenerative diseases; An IPCC for food; Facial recognition knows no bounds. Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at q...</description>
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  <pubDate>Fri, 03 Sep 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>1058</itunes:duration>
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  <content:encoded><![CDATA[<p>This week: Climate tech billions; COVID goals; A new hope for neurodegenerative diseases; An IPCC for food; Facial recognition knows no bounds.</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Mixtape Vol 2: &quot;When was the first time you had the power of change?&quot;</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/mixtape_vol_2_when_was_the_first_time_you_had_the_power_of_change</link>
  <description>If we&#39;re going to make this world a better place, things have to change. That&#39;s why we talk with the changemakers who have the power – and the courage – to get things done. We wrap up every conversation with one question meant to get to the root of tha...</description>
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  <pubDate>Mon, 30 Aug 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>1271</itunes:duration>
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  <content:encoded><![CDATA[<p>If we're going to make this world a better place, things have to change. That's why we talk with the changemakers who have the power – and the courage – to get things done.</p>    <p>We wrap up every conversation with one question meant to get to the root of that superpower: when was the first time you realized you had the power of change? To make a change, we have to believe change is possible. We're going to look back at some of the responses we've received to give you all some proof that it is!</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #245: Will The Levees Hold?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_245_will_the_levees_hold</link>
  <description>This week: Wind NIMBY’s; More nurses, stat; Diabetes on the rise; Evictions; Cybersecurity commitments. Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at questions@importantnotimportant.com Follo...</description>
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  <pubDate>Fri, 27 Aug 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>945</itunes:duration>
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  <content:encoded><![CDATA[<p>This week: Wind NIMBY’s; More nurses, stat; Diabetes on the rise; Evictions; Cybersecurity commitments.</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Mixtape Vol 1: “Why are you vital to the survival of the species?”</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/mixtape_vol_1_why_are_you_vital_to_the_survival_of_the_species</link>
  <description>Each week we kick off our conversations with the smartest people in the universe with one humble question: “ Why are you vital to the survival of the species?” The responses typically range from laughter, modest denial, to audible discomfort. But when ...</description>
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  <pubDate>Mon, 23 Aug 2021 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-efd1-7802-9f37-57fcc7ce372d/019d39c6-f070-75e2-bb7c-c97a9538e11a.mp3" type="audio/mpeg" length="20306246" />
  <itunes:duration>1269</itunes:duration>
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  <content:encoded><![CDATA[<p>Each week we kick off our conversations with the smartest people in the universe with one humble question: “<b>Why are you vital to the survival of the species?”</b></p>    <p>The responses typically range from laughter, modest denial, to audible discomfort. But when the air clears, we typically get some gems of insight that give us a glimpse at how we <i>all</i> have some role to play in our survival as a species. Today, we’re taking a look back to highlight some of those responses and hopefully give us some hope for a better world.</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #244: These Are The Easy Wins</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_244_these_are_the_easy_wins</link>
  <description>This week: Operate from a place of self-awareness; God, we are so bad at math; A half-century later; Drive pediatric cancer research; What’s the future of meat work? TikTok misinformation enters the chat. Find links from this newsletter and more at imp...</description>
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  <pubDate>Fri, 20 Aug 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>1134</itunes:duration>
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  <content:encoded><![CDATA[<p>This week: Operate from a place of self-awareness; God, we are so bad at math; A half-century later; Drive pediatric cancer research; What’s the future of meat work? TikTok misinformation enters the chat.</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>122. We Are The Algorithm</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/122_we_are_the_algorithm</link>
  <description>In Episode 122, Quinn has big questions about AI ethics and, like many other situations, is left wondering: was Dr. Ian Malcolm right all along? Our guest is Dr. Rumman Chowdury. She is the director of the Machine Ethics Transparency &amp; Accountability (...</description>
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  <pubDate>Mon, 16 Aug 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>3639</itunes:duration>
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  <content:encoded><![CDATA[<p>In <b>Episode 122</b>, Quinn has big questions about AI ethics and, like many other situations, is left wondering: was Dr. Ian Malcolm right all along?</p>    <p>Our guest is <b>Dr. Rumman Chowdury.</b> She is the director of the Machine Ethics Transparency &amp; Accountability (META) team at Twitter, where she’s helping to build a new ethical backbone into Twitter from the inside out.</p>    <p>On every social media platform you interact with on a regular basis, there is some type of machine learning or algorithm determining what you see and how you interact with it. Obviously, that is quite a responsibility to bear. We’ve seen algorithms in the past be straight-up racist, suck people into alt-right conspiracy funnels, and cater to the worst of our human tendencies.</p>    <p>These are all running on systems designed by humans – mostly white men – and that shows in the ways that they work. It’s Dr. Rumman’s job to clamp down on the worst of these to make algorithms that perform ethically – and she’s certainly got her work cut out for her.</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">Against Purity</a> by Alexis Shotwell</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="http://www.rummanchowdhury.com/">rummanchowdhury.com</a></p></li>
<li><p>Twitter: <a href="http://twitter.com/ruchowdh">@ruchowdh</a></p></li>
<li><p><a href="https://www.parity-fund.com/">parity-fund.com</a></p></li>
<li><p><a href="https://startupsandsociety.medium.com/launch-of-the-startups-society-initiative-d6cdfe11512f">startupsandsociety.medium.com</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>121. QueerBrownVegan</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/121_queerbrownvegan</link>
  <description>In Episode #121, Quinn’s got a fantastic new guest to help answer his favorite question: “ What can I do? ” Isaias Hernandez – or, as he’s known pretty much everywhere on the internet, Queer Brown Vegan -- shares the mic today. He’s built a massive fol...</description>
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  <pubDate>Mon, 09 Aug 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>3680</itunes:duration>
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  <itunes:episode>121</itunes:episode>
  <content:encoded><![CDATA[<p>In <b>Episode #121</b>, Quinn’s got a fantastic new guest to help answer his favorite question: “<b>What can I do?</b>”</p>    <p><b>Isaias Hernandez</b> – or, as he’s known pretty much everywhere on the internet, Queer Brown Vegan -- shares the mic today. He’s built a massive following using an intersectional approach to reach people through empathy and education.</p>    <p>In this series, we look at how young people are using their passions and lived experiences to participate in this transformational moment in history. Isaias exemplifies this by taking his passion for the environment, his frustration with the inaccessibility of academia, and his skill for graphic design, to create the kinds of educational content he wished he had access to when he was younger.</p>    <p>Isaias has taken every aspect of who he is and incorporated it into that educational platform. From understanding his own role in the food system, the way that humans are exploited in agricultural systems, and the inevitability of climate change, he looks to his own interests and what makes him unique, then shares it with the world.</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">The Red Deal</a> by The Red Nation</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://queerbrownvegan.com/">queerbrownvegan.com</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/queerbrownvegan/">@queerbrownvegan</a></p></li>
<li><p><a href="https://foodispower.org/">foodispower.org</a></p></li>
<li><p><a href="https://earthjustice.org/">earthjustice.org</a></p></li>
<li><p><a href="https://www.intersectionalenvironmentalist.com/">intersectionalenvironmentalist.com</a></p></li>
<li><p><a href="https://slowfactory.foundation/">slowfactory.foundation</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #242: Facebook&#39;s Oil Ads Are Killing Us</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_242_facebook_s_oil_ads_are_killing_us</link>
  <description>This week: 50% isn’t good enough; Facebook fossil fuel ads; How to get shots to Africa; Oysters!?; Why has AI failed to help during COVID? Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at questi...</description>
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  <pubDate>Fri, 06 Aug 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>1020</itunes:duration>
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  <itunes:explicit>true</itunes:explicit>
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  <content:encoded><![CDATA[<p>This week: 50% isn’t good enough; Facebook fossil fuel ads; How to get shots to Africa; Oysters!?; Why has AI failed to help during COVID?</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>120. Welcome to the Discontinuity</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/120_welcome_to_the_discontinuity</link>
  <description>In Episode 120, Quinn discusses retraining our mind to understand and operate in the discontinuity we are in. Let’s get META. HIs guest is Alex Steffen, a longtime climate reporter and futurist, as well as writer of the forthcoming book The Snap Forwar...</description>
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  <pubDate>Wed, 04 Aug 2021 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c6-feaf-79dd-afdc-848a4b9892f5/019d39c6-ff72-7621-a1fa-1aae40731464.mp3" type="audio/mpeg" length="79168691" />
  <itunes:duration>4948</itunes:duration>
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  <itunes:episode>120</itunes:episode>
  <content:encoded><![CDATA[<p>In <b>Episode 120</b>, Quinn discusses <b>retraining our mind to understand and operate in the discontinuity we are in.</b> Let’s get META.</p>    <p>HIs guest is <b>Alex Steffen,</b> a longtime climate reporter and futurist, as well as writer of the forthcoming book <i>The Snap Forward</i>.</p>    <p>The world as we know it is changing – in fact, it’s already changed. The changes brought on by human-made effects on climate are now the context in which we live our lives. Whether you’ve been fighting the powers behind climate change for years or are just now finding your place, what comes next?</p>    <p>Step one: accept that everything you ever thought you knew about the world has changed. Not an easy task, but very soon we’re all going to be forced to reconcile with our situation –  whether we like it or not. The thing to remember is not how bad things are, but how good they can get – and how quickly – if we just face up to reality. It all starts with acknowledging where we are. Then we can snap forward.</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">The Mission Economy</a> by Mariana Mazzucato</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.alexsteffen.com/">alexsteffen.com</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/alexsteffen">@alexsteffen</a></p></li>
<li><p>Listen: <a href="https://alexsteffen.substack.com/">The Snap Forward</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>119. How to Protect Yourself from Wildfire Smoke</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/119_how_to_protect_yourself_from_wildfire_smoke</link>
  <description>In Episode 119, Quinn asks: what’s in wildfire smoke, what does it do to your body, and how can you stay safe? Our guest is Dr. Mary Prunicki, the director of air pollution and health research at Stanford University under The Sean N. Parker Center for ...</description>
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  <pubDate>Mon, 02 Aug 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>3888</itunes:duration>
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  <itunes:episode>119</itunes:episode>
  <content:encoded><![CDATA[<p>In <b>Episode 119</b>, Quinn asks: <b>what’s in wildfire smoke, what does it do to your body, and how can you stay safe?</b></p>    <p>Our guest is <b>Dr. Mary Prunicki</b>, the director of air pollution and health research at Stanford University under The Sean N. Parker Center for Allergy and Asthma Research. Her lab examines the impact of air pollution and wildfires on health – specifically, immune health.</p>    <p>We’re going to talk about something timely: the wildfires ravaging the western side of the country, and the smoke that’s reaching all the way to the east.</p>    <p>Wildfires are inherent to nature. They’re important. Hell, they’re vital. They’re also far out of hand. Global warming has resulted in drier vegetation and human intervention has suppressed fires instead of allowing them to burn in a controlled way.</p>    <p>On top of that, when these fires burn it’s not just the green stuff – homes, businesses, cars, roads, and more are going up as well. And that complicates the kind of shit getting kicked up as smoke. </p>    <p>Regular old brushfire smoke is bad, but you know what’s worse? Smoke with <i>lead</i> in it. Let’s look at what’s in smoke, how to protect yourself – hint: stay inside – and what we can do to prevent fires like this from happening every year for the rest of our lives.</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">Night</a> by Elie Wiesel</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://profiles.stanford.edu/mary-prunicki">profiles.stanford.edu/mary-prunicki</a></p></li>
<li><p><a href="https://www2.purpleair.com">Buy Purple Air monitor</a> (or just look at the live map)</p></li>
<li><p><a href="https://www.nytimes.com/2021/02/17/technology/personaltech/buy-real-n95-mask.html">How to Buy a *Real* N95 Mask</a></p></li>
<li><p><a href="https://www.epa.gov/air-research/air-quality-and-climate-change-research">EPA Air Quality &amp; Climate Change Research</a></p></li>
<li><p><a href="https://ww2.arb.ca.gov/">California Air Resources Board</a></p></li>
<li><p><a href="https://www.lung.org/">American Lung Association on Outdoor Air Quality</a></p></li>
<li><p><a href="https://parker.org/initiatives/sean-n-parker-center-for-allergy-research">Stanford Center for Air Quality Research</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #241: A Different Kind of Thirst Trap, Back to the Mask, Where’s Smokey the Bear when you need him?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_241_a_different_kind_of_thirst_trap_back_to_the_mask_where_s_smokey_the_bear_when_you_need_him</link>
  <description>This week: FDA got next?; Flooded subways; Delta&#39;s a game-changer; Epic (AI) fail; Fire predictions; Food stamp groceries delivered. Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at questions@im...</description>
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  <pubDate>Mon, 02 Aug 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>This week: FDA got next?; Flooded subways; Delta's a game-changer; Epic (AI) fail; Fire predictions; Food stamp groceries delivered.</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>Introducing &quot;A Matter of Degrees&quot;</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/introducing_a_matter_of_degrees</link>
  <description>I don&#39;t have to tell you folks – climate change is the story of our time. There’s been a sharp rise (like last week) in people are anxious, angry, and want action – and the opening for bold climate action has never been wider. And “A Matter of Degrees”...</description>
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  <pubDate>Mon, 26 Jul 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>I don't have to tell you folks – climate change is the story of our time. There’s been a sharp rise (like last week) in people are anxious, angry, and want action – and the opening for bold climate action has never been wider.</p>    <p>And “A Matter of Degrees” gives them a place to find community: it's a narrative podcast from two of INI’s fan-favorite former pod guests, Dr. Leah Stokes &amp; Dr. Katharine Wilkinson!</p>    <p>The show helps listeners understand the climate story in a deeper way. They explore the reality of climate denial and delay, the solutions that are available and in motion today, and why justice and equity are so central to the fight.</p>    <p>Today's episode covers our opportunity to implement a national clean electricity standard and illustrates what a tremendous difference it could make in our efforts to decarbonize this place, stat.</p>    <p>The team behind A Matter of Degrees is composed of highly influential voices in the climate community and seasoned podcast producers (Jaime Kaiser, Dalvin Aboagye, and Stephen Lacey) who also bring deep climate expertise. In his New Yorker newsletter, Bill McKibben called the co-hosts “two of the most important and reliable voices in the climate debate.”</p>    <p>Dr. Leah Stokes is an academic with 15 years of experience working on climate and energy policy. She has four degrees, including her doctorate from MIT. Leah is conversant in a wide variety of climate and energy topics including public policy, political science, planning, environmental science, and psychology. Her new book Short Circuiting Policy examines why we are behind on climate action, telling the history of fossil fuel companies and electric utilities promoting climate denial and delay. Her academic work is published in top journals and is widely read and cited. Find her @leahstokes.</p>    <p>Dr. Katharine Wilkinson is an author, strategist, teacher, and one of 15 “women who will save the world,” according to Time magazine. Her books on climate include the new bestseller All We Can Save, The Drawdown Review, the New York Times bestseller Drawdown, and Between God &amp; Green. She is Co-Founder of The All We Can Save Project, in support of feminist climate leadership, and was previously Editor-in-Chief at the climate solutions nonprofit Project Drawdown. A former Rhodes scholar, Katharine holds a doctorate from Oxford. Find her @DrKWilkinson.</p>    <p>Post Script Audio is a production company focused on environmental podcasts. It is run by Stephen Lacey, a veteran cleantech business journalist, editor, and audio producer. Post Script has launched some of the most popular podcasts in the energy and climate world, including: The Energy Gang, The Interchange, Warm Regards, Illuminators, and now A Matter of Degrees. These shows have pulled in more than 12 million downloads. He’s the former Editor-in-Chief of Greentech Media, where he covered a broad range of clean energy markets and trends.</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Links:</b></p>   <ul><li><p><a href="https://www.degreespod.com/">degreespod.com</a></p></li></ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>Issue #240: The Pizza King of Vaccines, Beef: It’s (Still) for Dinner, Investors on Notice</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_240_the_pizza_king_of_vaccines_beef_it_s_still_for_dinner_investors_on_notice</link>
  <description>This week: The climate crisis kicked down the door of the west and global north this week; The Pizza King of Vaccines; Mental health care now available everywhere; The Human-Machine interface; You like drugs, Danny? Find links from this newsletter and ...</description>
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  <pubDate>Fri, 23 Jul 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>This week: The climate crisis kicked down the door of the west and global north this week; The Pizza King of Vaccines; Mental health care now available everywhere; The Human-Machine interface; You like drugs, Danny? </p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>118. F*cking Mosquitoes</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/118_f_cking_mosquitoes</link>
  <description>In Episode 118, Quinn discusses: the big mosquito problem. Our guest is Dr. Omar Akbari, one of the world’s pre-eminent biotechnology and mosquito researchers. For how afraid people are of sharks, mountain lions, or even just other people (the worst), ...</description>
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  <pubDate>Mon, 19 Jul 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In <b>Episode 118</b>, Quinn discusses: <b>the big mosquito problem</b>.</p>    <p>Our guest is <b>Dr. Omar Akbari</b>, one of the world’s pre-eminent biotechnology and mosquito researchers.</p>    <p>For how afraid people are of sharks, mountain lions, or even just other people (the worst), mosquitoes have actually killed more humans than pretty much anything on the planet. Ever. So, the fact that the problem is only getting worse… really fucking sucks.</p>    <p>Table stakes: The increase in mosquito populations is being exacerbated by – surprise – climate change. Safe places like Los Angeles are very much not that anymore.</p>    <p>Dr. Akbari shares how mosquitoes came to be such a big problem, how viruses pass via their population, and the potential doomsday scenario of something like COVID-19 becoming a thing mosquitoes jive with. </p>    <p>He also explains how our good friend, the CRISPR, may offer a solution, the ethical problem surrounding its use, and how you can help expedite the safe rollout of futuristic answers to a very (very) annoying problem.</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"The Code Breaker"</a> by Walter Isaacson</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"Editing Humanity"</a> by Kevin Davies</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.akbarilab.com/">akbarilab.com</a></p></li>
<li><p><a href="https://biology.ucsd.edu/research/faculty/oakbari">biology.ucsd.edu/research/faculty/oakbari</a></p></li>
<li><p><a href="https://www.cdc.gov/">cdc.gov</a></p></li>
<li><p><a href="https://www.oxitec.com/">oxitec.com</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #239: Go to Farmers’ Markets, Climate Reparations, Held Hostage by Hackers</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_239_go_to_farmers_markets_climate_reparations_held_hostage_by_hackers</link>
  <description>This week: deep breath; COVID all around the world; there are two Americas and it’s obvious why; the global hungry jump to 768 million; call your doctor!; money for nothing; held hostage by hackers. Find links from this newsletter and more at important...</description>
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  <pubDate>Fri, 16 Jul 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>938</itunes:duration>
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  <content:encoded><![CDATA[<p>This week: deep breath; COVID all around the world; there are two Americas and it’s obvious why; the global hungry jump to 768 million; call your doctor!; money for nothing; held hostage by hackers.</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at <a href="https://www.twitter.com/importantnotimp">@importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>117. Keep ‘em Accountable</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/117_keep_em_accountable</link>
  <description>In Episode 117, Quinn discusses: how accountability works – and doesn’t – in the climate movement, how you can get involved, and how the best in the world are doing it. Our guests are Mary Annaïse Heglar and Amy Westervelt. The duo makes up Hot Take, a...</description>
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  <pubDate>Mon, 12 Jul 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In <b>Episode 117</b>, Quinn discusses: how accountability works – and doesn’t – in the climate movement, how you can get involved, and how the best in the world are doing it.</p>    <p>Our guests are <b>Mary Annaïse Heglar </b>and<b> Amy Westervelt</b>. The duo makes up <i>Hot Take</i>, a podcast and newsletter that gives an honest look at the climate crisis while providing some of the most empathetic voices in the climate justice movement.</p>    <p>We’ve heard it again and again: the biggest barrier to climate action is political will, but how do you build that (besides putting polluters in jail)? Well, partly through discourse: by helping people understand <i>why</i> they should be fired up. Nobody’s penned more influential, moving climate essays than Mary.</p>    <p>On the other hand, there’s still so much f*cking money and power wrapped up in the fossil fuel industry – and, consequently, the policy surrounding it. And nobody’s done more to uncover their bullshit than Amy, through her investigative podcast series, Drilled.</p>    <p>With their powers combined, we lay the groundwork for change. How do we ensure that the monsters responsible get held accountable for their actions? Listen in!</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">Black Tide</a> by Antonia Juhasz</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">Goodbye to the Low Profile</a> by Herb Schmertz and William Novak</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.hottakepod.com/">hottakepod.com</a></p></li>
<li><p><a href="https://www.amywestervelt.com/">amywestervelt.com</a></p></li>
<li><p><a href="https://drillednews.com/">drillednews.com</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/mary.heglar">@mary.heglar</a></p></li>
<li><p>Instagram: <a href="http://instagram.com/amywestervelt">@amywestervelt</a></p></li>
<li><p><a href="https://twitter.com/aaronhuertas/status/1410680817836244994">Domino Meme</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #238: Seattle in the Oven, Vaccine Money Grab, Building Biased Robots</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_238_seattle_in_the_oven_vaccine_money_grab_building_biased_robots</link>
  <description>This week: To understand Africa, look to India -- or not; Reverse course; Don’t believe everything you read -- especially Best Buy food labels; New headline, who dis? Find links from this newsletter and more at importantnotimportant.com/newsletter Got ...</description>
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  <pubDate>Fri, 09 Jul 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>This week: To understand Africa, look to India -- or not; Reverse course; Don’t believe everything you read -- especially Best Buy food labels; New headline, who dis?</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at <a href="https://www.twitter.com/importantnotimp">@importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>Introducing HERO, from Foreign Policy</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/introducing_hero_from_foreign_policy</link>
  <description>This week, Quinn is proud to share a new favorite podcast: “The Hidden Economics of Remarkable Women (HERO).” Could empowering women in the workplace be the simplest way to boost the global economy? In a word: “yes,” but how do we get there? “The Hidde...</description>
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  <pubDate>Tue, 06 Jul 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>1633</itunes:duration>
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  <content:encoded><![CDATA[<p>This week, Quinn is proud to share a new favorite podcast: “The Hidden Economics of Remarkable Women (HERO).” </p>    <p>Could empowering women in the workplace be the simplest way to boost the global economy? In a word: “yes,” but how do we get there? </p>    <p>“The Hidden Economics of Remarkable Women” is a new limited series podcast from Foreign Policy. Supported by the Bill &amp; Melinda Gates Foundation, the show is about women around the world who are shaking up the status quo in surprising ways. </p>    <p>And we're going to air their first episode here, which is about an innovative approach to franchising affordable childcare centers and how it’s changing the lives of low-income mothers and daycare owners in Kenya.</p>    <p>The Hidden Economics of Remarkable Women debuts new episodes on Tuesdays. Listen and subscribe wherever you get your podcasts.</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Links:</b></p>   <ul><li><p>“<a href="https://foreignpolicy.com/podcasts/hidden-economics-of-remarkable-women-hero/">The Hidden Economics of Remarkable Women (HERO)</a>”</p></li></ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #237: Do the Dew Point, Thanos SNAP Benefits, Putting the AI in Ethical</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_237_do_the_dew_point_thanos_snap_benefits_putting_the_ai_in_ethical</link>
  <description>This week: What’s a dew point, anyways?; The COVID Delta variant is here; And then there were six; An all female Justice League of social media. #51: Are We Talking About CRISPR All Wrong? Also, What The Hell Is CRISPR? Find links from this newsletter ...</description>
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  <pubDate>Fri, 02 Jul 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>This week: What’s a dew point, anyways?; The COVID Delta variant is here; And then there were six; An all female Justice League of social media.</p>   <ul>
<li><p><a href="https://www.importantnotimportant.com/podcasthome/2019/1/22/e-51-are-we-talking-about-crispr-all-wrong">#51: Are We Talking About CRISPR All Wrong? Also, What The Hell Is CRISPR?</a></p></li>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>116: What Really Happens When You Just Give People Money?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/116_what_really_happens_when_you_just_give_people_money</link>
  <description>In Episode 116, Quinn wants to know: why is simply giving people money the most effective way to 1) help them make positive changes to their lives and 2) erase global poverty along the way? To help him understand the answer, he brought on Caroline Teti...</description>
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  <pubDate>Mon, 28 Jun 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>5104</itunes:duration>
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  <itunes:episode>116</itunes:episode>
  <content:encoded><![CDATA[<p>In <b>Episode 116</b>, Quinn wants to know: <b>why is simply giving people money the most effective way to 1) help them make positive changes to their lives and 2) erase global poverty along the way?</b></p>    <p>To help him understand the answer, he brought on <b>Caroline Teti and Michael Faye</b> from <b>GiveDirectly</b>.</p>    <p>Caroline Teti (or just Teti, as she likes to be called, we swear) works on the ground in Kenya, Nairobi, handling recipient advocacy for GiveDirectly’s global operations. She’s our new favorite person, sorry Michael.</p>    <p>Michael Faye is the co-founder and president of GiveDirectly, and he’s great too. Seriously! You’re great. So great. But Teti, wow.</p>    <p>Anyways! There’s so many amazing programs out there helping folks in extreme poverty by providing food, water, clothing, medicine, and more. </p>    <p>But different people need different things on different days. Michael and Teti have done tremendous work to explore the data behind poverty and how to fix it: and it turns out the best way to get people what they need is to give them the resources -- namely cash -- to make those decisions themselves.</p>    <p>None of us will end poverty, individually. But anyone can lift just one person out of poverty, so listen in and let’s do this thing.</p>    <p>Have feedback or questions?<a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">“The Biggest Bluff”</a> by Maria Konnikova</p></li>
<li><p><a href="https://www.amazon.com/Art-Reading-Minds-Understand-Influence-ebook/dp/B07P8H7D2T">“The Art of Reading Minds”</a> by Henrik Fexeus</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.givedirectly.org/">givedirectly.org</a></p></li>
<li><p><a href="https://www.linkedin.com/in/caroline-teti-26418627">linkedin.com/in/caroline-teti-26418627</a></p></li>
<li><p><a href="https://www.linkedin.com/in/michael-faye-6518893/">linkedin.com/in/michael-faye-6518893</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #236: Amazon Held to Ransom (Not That One), COVID Doesn’t Discriminate (But We Do), Vaccinate the 99%</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_236_amazon_held_to_ransom_not_that_one_covid_doesn_t_discriminate_but_we_do_vaccinate_the_99</link>
  <description>This week: it’s Bolsonaro all the way down; the 99%; 44 thousand patients can’t be wrong; “fire beats water” should be relegated to D&amp;D; Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at question...</description>
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  <pubDate>Fri, 25 Jun 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>761</itunes:duration>
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  <content:encoded><![CDATA[<p>This week: it’s Bolsonaro all the way down; the 99%; 44 thousand patients can’t be wrong; “fire beats water” should be relegated to D&amp;D;</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at <a href="https://www.twitter.com/importantnotimp">@importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Best of the Best: Do We Really Know What’s in that Moisturizer (&amp; Where the Hell Did it Come From?)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_the_best_do_we_really_know_what_s_in_that_moisturizer_where_the_hell_did_it_come_from</link>
  <description>In light of new research on toxic ingredients, it looks like America might finally start regulating cosmetic products, so it’s a great moment to re-run one of our most popular episodes with Beautycounter CEO Gregg Renfrew. In episode 87, Quinn &amp; Brian ...</description>
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  <pubDate>Tue, 22 Jun 2021 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c7-16e6-7b3e-867e-9d699c2e0407/019d39c7-17a5-7030-b11d-8b1be6fe0c3b.mp3" type="audio/mpeg" length="61138350" />
  <itunes:duration>3821</itunes:duration>
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  <content:encoded><![CDATA[<p>In light of new research on toxic ingredients, it looks like America might finally start regulating cosmetic products, so it’s a great moment to re-run one of our most popular episodes with Beautycounter CEO Gregg Renfrew.</p>    <p>In <b>episode 87</b>, Quinn &amp; Brian ask: what, exactly, are we putting on our bodies (and why aren’t more people asking questions about it)?</p>    <p>Our guest is: <b>Gregg Renfrew</b>. Gregg is a serial entrepreneur who, most recently, founded Beautycounter to increase transparency and safety in the personal care industry. She also actively lobbies for regulation in the cosmetics industry. She wants to limit the number of harmful chemicals included in products sold in America because, you know, less poison in and on our bodies is a good thing – and a good thing that many other companies in the beauty industry vehemently oppose.</p>    <p>There are complicated ingredients in our cosmetics, moisturizers… well, pretty much everything we’re sold to put on our bodies to make them look or feel better. And these ingredients are increasingly obscured by labeling trickery, like the deceptive word “fragrance” that can hide dozens of potentially dangerous chemicals – and, holy hell, after what we learned in this episode, we are so on board with the Beautycounter mission (Brian’s already stocked up).</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p>“<a href="https://bookshop.org/shop/importantnotimportant">Start with Why” by Simon Sinek</a></p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.washingtonpost.com/climate-environment/2021/06/15/toxic-pfas-makeup/?for-guid=00769224-7a8b-4ecd-a49e-e78e9f08dba4">Senators Collins and Blumenthal move to ban toxic PFAS chemicals in cosmetics, which scientists say are 'widespread' and unlabeled</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/greggrenfrew">www.instagram.com/greggrenfrew</a></p></li>
<li><p>Facebook: <a href="https://www.facebook.com/gregg.renfrew/">www.facebook.com/gregg.renfrew</a></p></li>
<li><p><a href="https://www.beautycounter.com/">www.beautycounter.com</a></p></li>
<li><p>The Never List: <a href="https://www.beautycounter.com/the-never-list">www.beautycounter.com/the-never-list</a></p></li>
<li><p>Want to take action now? Text “#betterbeauty” to 52886</p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Best of the Best: Legalizing the Other Weed</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_the_best_legalizing_the_other_weed</link>
  <description>In celebration of New York state passing Bill S6532A, permitting underwater kelp cultivation, we’re re-playing one of our coolest (and most entertaining) episodes. Kelp could be THE crop of the 21st century. But why? Listen in to find out. In Episode 8...</description>
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  <pubDate>Mon, 14 Jun 2021 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c7-17c4-70e7-a303-7434a79f6d0f/019d39c7-18dc-7656-92ac-521b39526612.mp3" type="audio/mpeg" length="74236355" />
  <itunes:duration>4639</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<p>In celebration of New York state passing Bill S6532A, permitting underwater kelp cultivation, we’re re-playing one of our coolest (and most entertaining) episodes. Kelp could be THE crop of the 21st century. But why? Listen in to find out.</p>    <p>In <b>Episode 81</b>, Quinn &amp; Brian discuss: <b>legalizing the weed of the sea.</b></p>    <p>Our guests are <b>Bren Smith and Tom Ford</b>, two fine, clean-living gentlemen who are out on the water every day. They’re trying to change the way that we eat to our benefit and, more importantly, the ocean’s benefit (which seems obvious to us, but apparently is not).</p>    <p><b>Bren Smith</b> started The Thimble Island Ocean Farm, dedicated to restorative ocean farming, and is Executive Director and Co-Founder of <b>GreenWave</b>, a nonprofit supporting a new generation of ocean farmers to feed the planet and build a blue-green economy in the era of climate change. </p>    <p><b>Tom Ford </b>is Executive Director of <b>The Bay Foundation</b>, Director of the Santa Monica Bay National Estuary Program, and Co-Director of the Coastal Research Institute at Loyola Marymount University – all of which adds up to him being a super smart guy with a lot of ideas about how we can improve both the ocean and our lives. As we’ll learn today, some of them are surprisingly cheap and easy!</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p>“<a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3">The Lorax &amp; In a Fisherman's Language</a>”</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>GreenWave: <a href="https://www.greenwave.org/">www.greenwave.org</a></p></li>
<li><p>The Bay Foundation: <a href="https://www.santamonicabay.org/">www.santamonicabay.org/</a></p></li>
<li><p>“Eat Like a Fish” by Bren Smith: <a href="https://www.amazon.com/Eat-Like-Fish-Adventures-Restorative-ebook/dp/B07GMYJJWM">www.amazon.com/Eat-Like-Fish-Adventures-Restorative-ebook/dp/B07GMYJJWM</a></p></li>
<li><p>“Is Seaweed the Next Superfood?”: <a href="https://www.newyorker.com/magazine/2015/11/02/a-new-leaf">www.newyorker.com/magazine/2015/11/02/a-new-leaf</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>Issue #234: Tripping Over Our Bootstraps, Cover My Crops, AI is as Bad as Us</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_234_tripping_over_our_bootstraps_cover_my_crops_ai_is_as_bad_as_us</link>
  <description>This week: “Do not come”; The pandemic is not over for everyone; We can do better, can’t we? Cover crops; Language barriers in AI. Visit ImportantJobs.com to find your next role working on the frontlines of the future. Find links from this newsletter a...</description>
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  <pubDate>Fri, 11 Jun 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>This week: “Do not come”; The pandemic is not over for everyone; We can do better, can’t we? Cover crops; Language barriers in AI.</p>   <ul>
<li><p>Visit <a href="http://importantjobs.com/">ImportantJobs.com</a> to find your next role working on the frontlines of the future.</p></li>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at <a href="https://www.twitter.com/importantnotimp">@importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>115: Fossil Fuel Propaganda</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/115_fossil_fuel_propaganda</link>
  <description>In Episode 115, Quinn &amp; Brian discuss: How to stop fossil fuel advertising. Our guests are JaRel Clay and Jamie Henn. JaRel Clay is the Digital Director of Hip Hop Caucus, a national nonprofit focused on ending the climate crisis, having some fun, and ...</description>
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  <pubDate>Mon, 07 Jun 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In <b>Episode 115</b>, Quinn &amp; Brian discuss: How to stop fossil fuel advertising.</p>    <p>Our guests are <b>JaRel Clay and Jamie Henn.</b></p>    <p>JaRel Clay is the Digital Director of Hip Hop Caucus, a national nonprofit focused on ending the climate crisis, having some fun, and tackling racial justice along the way. No big deal.</p>    <p>Jamie is a climate activist, strategist, and communicator. He’s the Director of Fossil Free Media, a nonprofit communications lab to boost groups taking on the fossil fuel industry. </p>    <p>Together, they’re members of Clean Creatives, a group of strategists, creatives, and industry leaders looking to take on the fossil industry where it hurts: their mouth holes. If it kind of sounds like the introduction to the Justice League or something, you’re not far off -- the work these guys are doing is saving the planet.</p>    <p>Yes, we have a democrat in the White House, Ford’s got a new electric truck that’s sure to make waves, and solar just keeps getting better. But let’s not forget: Exxon mobile is not f***ing around. We have to move at this thing from all angles -- and with the same level of fervor. To really do that, we have to take control of the messaging. We can’t compete dollar to dollar, so we have to get creative.</p>    <p>Along the way, we may end up starting the Clean Creatives Family Band.</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"The Cold Millions"</a> by Jess Walter</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"The Bully Pulpit"</a> by Doris Kearns Goodwin</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"All Boys Aren't Blue"</a> by George M. Johnson</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://cleancreatives.org/">cleancreatives.org</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/cleancreatives">@cleancreatives</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/clean_creatives/">@clean_creatives</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/jamieclimate/">@jamieclimate</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/iGObyJAY">@iGObyJAY</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/hiphopcaucus">@hiphopcaucus</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #233: Big Renewable Energy, AI Isn’t All That (Yet), Hot Vax Summer</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_233_big_renewable_energy_ai_isn_t_all_that_yet_hot_vax_summer</link>
  <description>This week: bigger doesn’t mean better; COVAX has got next, finally; a brand new day… and vaccine; AI and medicine – so close, and yet so far. Visit ImportantJobs.com to find your next role working on the frontlines of the future. Find links from this n...</description>
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  <pubDate>Fri, 04 Jun 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>835</itunes:duration>
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  <content:encoded><![CDATA[<p>This week: bigger doesn’t mean better; COVAX has got next, finally; a brand new day… and vaccine; AI and medicine – so close, and yet so far.</p>   <ul>
<li><p>Visit <a href="http://importantjobs.com/">ImportantJobs.com</a> to find your next role working on the frontlines of the future.</p></li>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at <a href="https://www.twitter.com/importantnotimp">@importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>114. Carbon Offsets: Not A Get Out of Jail Free Card, TBH</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/114_carbon_offsets_not_a_get_out_of_jail_free_card_tbh</link>
  <description>In Episode 114, Quinn asks: What are carbon offsets, and do they even work? Our returning guest is Akshat Rathi, a reporter at Bloomberg Green. Carbon offsets -- like our planet -- are so hot right now. And like our planet -- they kind of don’t work! S...</description>
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  <pubDate>Mon, 31 May 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>4686</itunes:duration>
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  <itunes:episode>114</itunes:episode>
  <content:encoded><![CDATA[<p>In <b>Episode 114</b>, Quinn asks: <b>What are carbon offsets, and do they even work?</b> </p>    <p>Our returning guest is <b>Akshat Rathi</b>, a reporter at Bloomberg Green. </p>    <p>Carbon offsets -- like our planet -- are <b>so hot</b> right now. And like our planet -- they kind of don’t work! So fun. </p>    <p>But they <i>could</i> -- and while missions #1 to #11 are eliminate emissions, everywhere, we’ve gotta go negative at some point, so we might as well figure it out, and figure out how to scale them, like yesterday.</p>    <p>You need them, I need them, we all need them.</p>    <p>Forests (of all kinds) are great, but imperfect. New tech like next-generation wind and solar, methane-tracking satellites, and vacuums that literally suck carbon out of the sky are imperfect, too. But so is Quinn!</p>    <p>Find out how you can offset your own impact, and help get us to negative, stat.</p>    <p>Have feedback or questions?<a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"More from Less"</a> by Andrew McAfee</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"Less is More"</a> by Jason Hickle</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://akshatrathi.com/">akshatrathi.com</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/akshatrathi">@akshatrathi</a></p></li>
<li><p>LinkedIn: <a href="https://www.linkedin.com/in/akshatrathi/">linkedin.com/in/akshatrathi</a></p></li>
<li><p><a href="https://www.bloomberg.com/green">Bloomberg Green</a></p></li>
<li><p><a href="https://stripe.com/climate">stripe.com/climate</a></p></li>
<li><p><a href="https://www.kiva.org/">kiva.org</a></p></li>
<li><p><a href="https://www.bloomberg.com/features/2020-nature-conservancy-carbon-offsets-trees/">JPMorgan, Disney, Blackrock Buy Nature Conservancy's Useless Carbon Offsets</a></p></li>
<li><p><a href="https://fee.org/resources/i-pencil/">I, Pencil by Leonard E. Read</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #232: These Shrooms Aren’t Fungi, Climate Change Is Costly, Keep the Vaccines Rolling</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_232_these_shrooms_aren_t_fungi_climate_change_is_costly_keep_the_vaccines_rolling</link>
  <description>This week: a brutal day for oil; fungi on the move (not great); wastewater: so hot right now; paying for climate protection; vaccine inequities; and facial recognition on the way out (for now). Find links from this newsletter and more at importantnotim...</description>
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  <pubDate>Fri, 28 May 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>This week: a brutal day for oil; fungi on the move (not great); wastewater: so hot right now; paying for climate protection; vaccine inequities; and facial recognition on the way out (for now).</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at <a href="https://www.twitter.com/importantnotimp">@importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Do Better Better #18: Back to the Future</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/do_better_better_18_back_to_the_future</link>
  <description>Synopsis: We can time travel to the past to understand how we got to where we are today. But the past doesn’t dictate the future - not anymore. So we have to look forward. The decisions we make today will guarantee that the world of 2041 is cleaner, sa...</description>
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  <pubDate>Wed, 26 May 2021 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c7-1c22-7b46-b2de-1ee0c02523a7/019d39c7-1ce9-7ffe-bf3e-dcadc108804c.mp3" type="audio/mpeg" length="12496260" />
  <itunes:duration>780</itunes:duration>
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  <content:encoded><![CDATA[<p>Synopsis: We can time travel to the past to understand how we got to where we are today. But the past doesn’t dictate the future - not anymore. So we have to look forward. The decisions we make today will guarantee that the world of 2041 is cleaner, safer, and more equitable than 2021.</p>    <p>Do Better Better essays help you build mental models and ask questions about our changing world — for yourself, your family, and your business.</p>    <p>These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.</p>   <ul>
<li><p>Get these essays, our newsletter, and more science that makes you feel good right in your inbox at <a href="http://importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Send us feedback at questions@importantnotimportant.com — record a voice memo on your phone and send it in!</p></li>
<li><p>Follow Quinn on Twitter: @quinnemmett</p></li>
<li><p>Follow us on Twitter: @importantnotimp</p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="http://twitter.com/briancolbertken">twitter.com/briancolbertken</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>113: Lessons from Plants</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/113_lessons_from_plants</link>
  <description>In Episode 113, Quinn asks: What can we learn from plants? The answer, it turns out, is: A whole heck of a lot. Our guest is the wonderful and way overqualified Dr. Beronda Montgomery -- PhD, writer, researcher, scholar, and author of “Lessons from Pla...</description>
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  <pubDate>Mon, 24 May 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>4367</itunes:duration>
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  <itunes:episode>113</itunes:episode>
  <content:encoded><![CDATA[<p>In <b>Episode 113</b>, Quinn asks: <b>What can we learn from plants?</b></p>    <p>The answer, it turns out, is: A whole heck of a lot.</p>    <p>Our guest is the wonderful and way overqualified <b>Dr. Beronda Montgomery</b> -- PhD, writer, researcher, scholar, and author of <a href="https://www.berondamontgomery.com/lessonsfromplants/">“Lessons from Plants.”</a> Dr. Montgomery’s dedicated her work to understanding how individuals are impacted by their environment.</p>    <p>Life as a human is <b>hard</b>. I mean, that’s why we open every episode with the question, “Why are you vital to the survival of the species?” — because it so often feels like that survival is in question.</p>    <p>But imagine, if you will, being a plant — you think being stuck inside the past year sucks? Try being the fiddle leaf fig you one-clicked from Bloomscape in 2019! It NEVER gets to go outside. </p>    <p>Plants are just out here, stuck in the ground, living <i>entirely</i> at the whim of a constantly changing, and often harsh, environment. Still, they go on and flourish, despite everything. </p>    <p>Listen in to find out all the incredible lessons we can take away from the plants all around us -- from being a team player, how to persevere through adversity, and even being a better mentor.</p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"Breathe: A Letter to My Sons"</a> by Imani Perry</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.berondamontgomery.com/">berondamontgomery.com</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/beronda_m/">@beronda_m</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/BerondaM">@BerondaM</a></p></li>
<li><p>Read: <a href="https://www.berondamontgomery.com/lessonsfromplants/">“Lessons from Plants”</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #231: Electric Truck Boogaloo, Get Your Colon Checked, What’s Your Beef</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_231_electric_truck_boogaloo_get_your_colon_checked_what_s_your_beef</link>
  <description>This week: An electric truck for the masses; India’s vaccine production stays home; Better cancer screening; Beef emissions. Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at questions@importantn...</description>
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  <pubDate>Fri, 21 May 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>883</itunes:duration>
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  <content:encoded><![CDATA[<p>This week: An electric truck for the masses; India’s vaccine production stays home; Better cancer screening; Beef emissions.</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at <a href="https://www.twitter.com/importantnotimp">@importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>112. The Next Pandemic</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/112_the_next_pandemic</link>
  <description>Oh, when we were young and so naive. In Episode #9 (!), Quinn and Brian got to know Dr. Nahid Bhadelia, an infectious diseases physician, Associate Professor at the Boston University School of Medicine, and the Medical Director of Special Pathogens Uni...</description>
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  <pubDate>Wed, 19 May 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>3897</itunes:duration>
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  <itunes:episode>112</itunes:episode>
  <content:encoded><![CDATA[<p>Oh, when we were young and so naive.</p>    <p>In <b>Episode #9</b> (!), Quinn and Brian got to know<b> Dr. Nahid Bhadelia</b>, an infectious diseases physician, Associate Professor at the Boston University School of Medicine, and the Medical Director of Special Pathogens Unit (SPU) at Boston Medical Center.</p>    <p>TLDR of the episode was <i>“We should probably prepare for a pandemic.”</i></p>    <p><b>FUN STORY.</b></p>    <p><b>In Episode #112</b>, Dr. Bhadelia’s back -- and she’s got some big news to share.</p>    <p>But before we get to her announcement (and what it means for society as we know it) -- Quinn’s gotta know: was she as prepared for COVID as she thought? What did she learn? And how can we set ourselves and future generations up to fare, I don’t know, even <i>slightly</i> better next time?</p>    <p>You won’t find a better infectious disease resource than Dr. B, and we’re so thankful she’s come back, now, at the turn of the tide. #gandalf</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a> or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p>“<a href="https://bookshop.org/shop/importantnotimportant">Get Well Soon</a>” by Jennifer Wright</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Dr. Nahid Bhadelia <a href="http://www.twitter.com/BhadeliaMD">on Twitter</a></p></li>
<li><p><a href="https://nyulangone.org/news/large-life-expectancy-gaps-us-cities-linked-racial-ethnic-segregation-neighborhood">Large Life Expectancy Gaps in U.S. Cities Linked to Racial &amp; Ethnic Segregation by Neighborhood</a></p></li>
<li><p><a href="https://www.latimes.com/california/story/2020-10-12/investigation-delays-los-angeles-hospitals-patients-deaths">California regulators launch review of long, deadly delays in L.A. County specialty care</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>111: When Your Government Runs on Windows 95</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/111_when_your_government_runs_on_windows_95</link>
  <description>In Episode 111, Quinn &amp; Brian discuss the past, present, and future of government IT infrastructure. ARE YOU NOT ENTERTAINED??? Our guest is Aneesh Chopra, the first Chief Technology Officer of the United States. Twelve years after serving under Presid...</description>
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  <pubDate>Mon, 10 May 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>3420</itunes:duration>
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  <itunes:episode>111</itunes:episode>
  <content:encoded><![CDATA[<p>In <b>Episode 111</b>, Quinn &amp; Brian discuss <b>the past, present, and future of government IT infrastructure. ARE YOU NOT ENTERTAINED???</b></p>    <p>Our guest is <b>Aneesh Chopra</b>, the first Chief Technology Officer of the United States. Twelve years after serving under President Obama, he’s the co-founder of CareJourney, whose mission is to empower individuals and organizations they trust with open, clinically-relevant analytics and insights in the pursuit of the optimal healthcare journey. Sounds nice!</p>    <p>Technology moves fast. Just look at Dogecoin! Government IT… not so much. </p>    <p>So how the hell do we take the rapid innovations of Silicon Valley (fine, Miami) and apply it to our nimble little bureaucracy? It takes a little MacGyvering -- and a lot of talking.</p>    <p>Aneesh’s goal is to be a translator between the public sector and the private sector, from health care to voting to SolarWinds. And just in time: modernizing the technical infrastructure of our government actually has bipartisan support — just look how the White House embraced Twitter! (sob sob sob)</p>    <p>Aneesh has the ideas, tools, and plans to enhance communication, maximize our technological capabilities, and get hacked just a little less by Russia. Just a little.</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://www.innovativestate.com/">"Innovative State" by Aneesh Chopra</a></p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.teamchopra.org/">teamchopra.org</a></p></li>
<li><p><a href="https://carejourney.com/">carejourney.com</a></p></li>
<li><p><a href="https://www.innovativestate.com/">innovativestate.com</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/aneeshchopra">@aneeshchopra</a></p></li>
<li><p>LinkedIn: <a href="https://www.linkedin.com/in/apchopra">linkedin.com/in/apchopra</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #229: Fossil Fuel Funding, MDMA Magic, Leaky Legislation</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_229_fossil_fuel_funding_mdma_magic_leaky_legislation</link>
  <description>This week: fossil fuel financing under the microscope, India’s COVID summer, MDMA to the rescue, how to fix our water pipes. Psychedelics 101: Books, Documentaries, Podcasts, Science, and More – The Blog of Author Tim Ferriss Find links from this newsl...</description>
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  <pubDate>Fri, 07 May 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>907</itunes:duration>
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  <content:encoded><![CDATA[<p>This week: fossil fuel financing under the microscope, India’s COVID summer, MDMA to the rescue, how to fix our water pipes.</p>   <ul>
<li><p><a href="https://tim.blog/2021/03/31/psychedelics-101/">Psychedelics 101: Books, Documentaries, Podcasts, Science, and More – The Blog of Author Tim Ferriss</a></p></li>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at <a href="https://www.twitter.com/importantnotimp">@importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>110. The End of the Universe</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/110_the_end_of_the_universe</link>
  <description>In Episode 110, Quinn’s talking about the end of the universe. His guest is Sarafina Nance, Ph.D. candidate at Berkeley, astrophysicist, author, and women’s health advocate. She also hosts Constellation, a TV show by Seeker. How the hell is the univers...</description>
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  <pubDate>Mon, 03 May 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>4492</itunes:duration>
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  <itunes:episode>110</itunes:episode>
  <content:encoded><![CDATA[<p>In <b>Episode 110</b>, Quinn’s talking about <b>the end of the universe.</b></p>    <p>His guest is <b>Sarafina Nance</b>, Ph.D. candidate at Berkeley, astrophysicist, author, and women’s health advocate. She also hosts <i>Constellation</i>, a TV show by Seeker.</p>    <p>How the hell is the universe gonna end? Is it soon? What does it mean for each of us? What if it only feeeeeels like the universe is ending? What does that moment teach you?</p>    <p>Sarafina’s dedicated her life to studying and understanding the farthest reaches of space -- and our very (very) tiny place in it. And she’s taken that understanding to heart, fighting and surviving in a field of study that doesn’t make a lot of room for women of color, and a personal health battle that couldn’t have come at a worse time.</p>    <p>Learn Sarafina’s story, the mental tools she’s used to not only persevere, but flourish, and how to take on the end of the universe, in this incredible conversation.</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"Untamed" by Glennon Doyle</a></p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://starafina.com/">starafina.com</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/starstrickensf">@starstrickensf</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/starstrickenSF">@starstrickenSF</a></p></li>
<li><p>LinkedIn: <a href="https://www.linkedin.com/in/sarafina-nance-7a5888a0">linkedin.com/in/sarafina-nance-7a5888a0</a></p></li>
<li><p>Watch: <a href="https://starafina.com/constellations">Constellations</a></p></li>
<li><p><a href="https://girlswhocode.com/">girlswhocode.com</a></p></li>
<li><p><a href="https://thebreasties.org/">thebreasties.org</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #228: Carbon Offset Upset, the COVID Baby Bust, Man vs. Mosquito</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_228_carbon_offset_upset_the_covid_baby_bust_man_vs_mosquito</link>
  <description>This week: AI is going backwards; carbon offsets are a mirage; falling birthrates and COVID; the end of malaria?; Jordan’s out of water. Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at question...</description>
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  <content:encoded><![CDATA[<p>This week: AI is going backwards; carbon offsets are a mirage; falling birthrates and COVID; the end of malaria?; Jordan’s out of water.</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at <a href="https://www.twitter.com/importantnotimp">@importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>109. Introducing “What Can I Do?”</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/109_introducing_what_can_i_do</link>
  <description>In Episode 109, Quinn &amp; Brian try to help answer the eternal question: What can I do? Our guest is Frank Buncom IV, Head of Product Management at AIRx Health, a ground-breaking digital health and remote monitoring service for patients with chronic cond...</description>
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  <pubDate>Mon, 26 Apr 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In <b>Episode 109</b>, Quinn &amp; Brian try to help answer the eternal question: <b>What can I do?</b></p>    <p>Our guest is <b>Frank Buncom IV</b>, Head of Product Management at AIRx Health, a ground-breaking digital health and remote monitoring service for patients with chronic conditions and COVID-19.</p>    <p>This episode is the first in a series of organic conversations with up-and-coming world changers. Frank is just 24 years old — barely out of college — and already has a passion for solving challenging problems that the world needs solving. </p>    <p>As if revolutionizing healthcare wasn’t enough, Frank’s also working on prison reform, sustainability, and climate change. And he meditates! Jesus, Frank. It’s enough.</p>    <p>We talk about what drew him to the healthcare industry, adjusting the systems we build as we collect more data on how they work, and how identifying what you care about is the first step to creating lasting change.</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"Not That Bad: Dispatches from Rape Culture"</a> by Roxane Gay</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://frankbun.com/">frankbun.com</a></p></li>
<li><p><a href="https://www.airxhealth.com/">airxhealth.com</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/beastnamedfrank/">@BeastNamedFrank</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/BeastNamedFrank">@BeastNamedFrank</a></p></li>
<li><p>Read: <a href="https://www.goodreads.com/en/book/show/43124147-the-optimist-s-telescope">"The Optimist's Telescope"</a> by Bina Venkataraman</p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>Issue #227: Building a Better Battery, It’s Covid Crunch Time, I Was Promised Waterworld Wouldn’t Suck</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_227_building_a_better_battery_it_s_covid_crunch_time_i_was_promised_waterworld_wouldn_t_suck</link>
  <description>This week: Batteries 101; too many vaccines, not enough takers; new antibiotics, but are they the right ones?; water disputes grow; AI gets the crack down Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Em...</description>
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  <pubDate>Fri, 23 Apr 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>This week: Batteries 101; too many vaccines, not enough takers; new antibiotics, but are they the right ones?; water disputes grow; AI gets the crack down</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>108. Data for Progress</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/108_data_for_progress</link>
  <description>In Episode 108, Quinn &amp; Brian discuss: Data for progress. Our guest is Julian Brave NoiseCat, the Vice President of Policy &amp; Strategy at Data for Progress, a progressive think tank that uses data science, public opinion research, policy analysis, and o...</description>
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  <pubDate>Mon, 19 Apr 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In <b>Episode 108</b>, Quinn &amp; Brian discuss: <b>Data for progress.</b></p>    <p>Our guest is <b>Julian Brave NoiseCat</b>, the Vice President of Policy &amp; Strategy at Data for Progress, a progressive think tank that uses data science, public opinion research, policy analysis, and other research to develop and advocate for progressive policies. </p>    <p>Julian’s also a writer, artist, activist, and a proud member of the Canim Lake Band Tsq'escen and a descendant of the Lil'Wat Nation of Mount Currie.</p>    <p>The name Data for Progress really says it all. It’s a group with a mission for making progress founded on a belief of data. Julian would describe himself as a progressive realist focused on addressing the biggest and broadest challenges of our lifetime with the tool he knows best.</p>    <p>Our conversation delves into the ways in which we can add credibility to the data we collect, how to use it to create informed decisions that affect real change, and how data is wholly dependent on the questions that you ask of it. We also discuss the political and voting power of native people in the US and the importance of highlighting native voices in the media.</p>    <p>Have feedback or questions?<a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul><li><p><a href="https://bookshop.org/shop/importantnotimportant">“Lenin’s Tomb” by David Remnick</a></p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.julianbravenoisecat.com/">julianbravenoisecat.com</a></p></li>
<li><p><a href="https://www.dataforprogress.org/">dataforprogress.org</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/jnoisecat">@jnoisecat</a> | <a href="https://twitter.com/dataprogress">@dataprogress</a></p></li>
<li><p><a href="https://www.greennewdealnetwork.org/">Green New Deal Network</a></p></li>
<li><p><a href="https://www.sunrisemovement.org/">Sunrise Movement</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #226: Show Me Receipts, I Like Those Odds, The Next Frontier in Your Fleshbag</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_226_show_me_receipts_i_like_those_odds_the_next_frontier_in_your_fleshbag</link>
  <description>This week: Biden’s climate disclosures; Johnson &amp; Johnson on pause; Odds of being infected post-vaccination; Biotech’s next decade; The EU draws up AI rules… and just in time Find links from this newsletter and more at importantnotimportant.com/newslet...</description>
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  <pubDate>Fri, 16 Apr 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>This week: Biden’s climate disclosures; Johnson &amp; Johnson on pause; Odds of being infected post-vaccination; Biotech’s next decade; The EU draws up AI rules… and just in time</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at <a href="https://www.twitter.com/importantnotimp">@importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>107. Start a Sustainable Fashion Revolution</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/107_start_a_sustainable_fashion_revolution</link>
  <description>In Episode 107, Quinn &amp; Brian discuss: How to buy clothing that lasts while not polluting the oceans or exploiting low-income workers. Our guest is Orsola de Castro, a fashion icon and the founder of Fashion Revolution, a collection of designers, produ...</description>
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  <pubDate>Mon, 12 Apr 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In <b>Episode 107</b>, Quinn &amp; Brian discuss: <b>How to buy clothing that lasts while not polluting the oceans or exploiting low-income workers.</b></p>    <p>Our guest is <b>Orsola de Castro</b>, a fashion icon and the founder of <b>Fashion Revolution</b>, a collection of designers, producers, and consumers looking to heighten awareness of sustainability in the fashion industry -- from supporting the people who make our garments, to eliminating the microplastics destroying our oceans, bloodstreams, and hormones.</p>    <p>The organization’s hashtag, <b>#WhoMadeMyClothes</b>, has been shared millions of times, and its response, <b>#IMadeYourClothes</b>, has provided invaluable visibility to supply chain workers worldwide.</p>    <p>In this inspiring conversation, we talk about the people who make our clothes, what happens once we have them, and where they go when we’re done with them.</p>    <p>Orsola also shares why she focuses on changing the world starting with the clothes that we wear, and the actionable questions you can ask your representatives to support this cause.</p>    <p>Have feedback or questions? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"Girl, Woman, Other"</a> by Bernadine Evaristo</p></li>
<li><p><a href="https://uk.bookshop.org/books/loved-clothes-last-how-the-joy-of-rewearing-and-repairing-your-clothes-can-be-a-revolutionary-act/9780241461150">"Loved Clothes Last"</a> by Orsola de Castro</p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.fashionrevolution.org/">fashionrevolution.org</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/orsoladecastro/?hl=en">@orsoladecastro</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/fash_rev/">@fash_rev</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/orsoladecastro">@orsoladecastro</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #225: The Cost of Climate Change, Skeptical Evangelists, Algorithms for the Win</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_225_the_cost_of_climate_change_skeptical_evangelists_algorithms_for_the_win</link>
  <description>This week: Climate finance remains unregulated; God vs Vaccines; AI antibiotics are coming; New data on food waste since the 1960s Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at questions@impo...</description>
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  <pubDate>Fri, 09 Apr 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>820</itunes:duration>
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  <content:encoded><![CDATA[<p>This week: Climate finance remains unregulated; God vs Vaccines; AI antibiotics are coming; New data on food waste since the 1960s</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="http://importantnotimportant.com/newsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Do Better Better #17: Start Over</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/do_better_better_17_start_over</link>
  <description>Synopsis: Starting over sucks. But, like in Contra, maybe starting over is just the thing that’ll save the world. Do Better Better essays help you build mental models and ask questions about our changing world — for yourself, your family, and your busi...</description>
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  <pubDate>Wed, 07 Apr 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>Synopsis: Starting over sucks. But, like in Contra, maybe starting over is just the thing that’ll save the world.</p>    <p>Do Better Better essays help you build mental models and ask questions about our changing world — for yourself, your family, and your business.</p>    <p>These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.</p>   <ul>
<li><p>Get these essays, our newsletter, and more science that makes you feel good right in your inbox at <a href="http://importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Send us feedback at questions@importantnotimportant.com — record a voice memo on your phone and send it in!</p></li>
<li><p>Follow Quinn on Twitter: @quinnemmett</p></li>
<li><p>Follow us on Twitter: @importantnotimp</p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="http://twitter.com/briancolbertken">twitter.com/briancolbertken</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#106: Black Moms Matter</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/106_black_moms_matter</link>
  <description>In Episode 106, Quinn &amp; Brian ask: Why is it so dangerous to have Black babies in America? Our guest is Congresswoman Lauren Underwood, the millenial Black nurse and former senior adviser to President Obama. Her “Momnibus Act” is a suite of 12 bills de...</description>
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  <pubDate>Mon, 05 Apr 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In <b>Episode 106</b>, Quinn &amp; Brian ask: <b>Why is it so dangerous to have Black babies in America?</b></p>    <p>Our guest is <b>Congresswoman Lauren Underwood</b>,  the millenial Black nurse and former senior adviser to President Obama. Her “Momnibus Act” is a suite of 12 bills designed to improve Black maternal health outcomes in America, where Black women are dying in or after childbirth at 3x-4x rates of white women.</p>    <p>In this incredible conversation, Rep. Underwood goes deep to help us understand the complexities of the problem, the crushing personal inspiration for her work, and what we can all do to help.</p>    <p>Have feedback or questions?<a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul><li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://underwood.house.gov/">underwood.house.gov</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/RepUnderwood">@RepUnderwood</a></p></li>
<li><p><a href="https://blackmaternalhealthcaucus-underwood.house.gov/Momnibus">Black Maternal Health Momnibus Act</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="http://twitter.com/briancolbertken">twitter.com/briancolbertken</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #224: Biden Steps Up, The Take-Home Test You Hope to Fail, Why Green is Good</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_224_biden_steps_up_the_take-home_test_you_hope_to_fail_why_green_is_good</link>
  <description>This week: Biden’s plan, explained; financial climate risk, uncovered; at-home COVID tests, approved; pesticide poisonings, revealed Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at questions@im...</description>
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  <pubDate>Fri, 02 Apr 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>699</itunes:duration>
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  <content:encoded><![CDATA[<p>This week: Biden’s plan, explained; financial climate risk, uncovered; at-home COVID tests, approved; pesticide poisonings, revealed</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Best of the Best: “‘No Way To Prevent This,’ Says Only Nation Where This Regularly Happens”</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_the_best_no_way_to_prevent_this_says_only_nation_where_this_regularly_happens</link>
  <description>Hi. Hello. Americans are leaving their living rooms again, which means we’re shooting people again, too. As such, we’re re-running our conversation with Fred Guttenberg, father of Parkland victim, Jaime Guttenberg. We need to break the fucking gun lobb...</description>
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  <pubDate>Mon, 29 Mar 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>Hi. Hello. Americans are leaving their living rooms again, which means we’re shooting people again, too. As such, we’re re-running our conversation with Fred Guttenberg, father of Parkland victim, Jaime Guttenberg.</p>    <p>We need to break the fucking gun lobby, so we’ll just keep replaying this must-listen episode until we do.</p>    <p>In <b>Episode 98</b>, Quinn &amp; Brian discuss: common sense solutions to prevent gun deaths and destroy the gun lobby.</p>    <p>Our guest is: <b>Fred Guttenberg</b>, a gun safety activist and political troublemaker. </p>]]></content:encoded>
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  <title>Issue #223: Summer’s About to Get a Whole Lot Longer</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_223_summer_s_about_to_get_a_whole_lot_longer</link>
  <description>This week: The Western drought grows; China’s vaccine exports; menthol cigarettes on the run; bacon and Alzheimer’s; croissants and cancer. Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at quest...</description>
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  <pubDate>Fri, 26 Mar 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>This week: The Western drought grows; China’s vaccine exports; menthol cigarettes on the run; bacon and Alzheimer’s; croissants and cancer.</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#105: Your Smart Fridge Just Overturned Democracy</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/105_your_smart_fridge_just_overturned_democracy</link>
  <description>In Episode 105, Quinn &amp; Brian ask: How safe is your data (and can your wine fridge take down democracy)? Our guest is: Dr. Carissa Véliz, an Associate Professor at the Faculty of Philosophy and the Institute for Ethics in AI, and a Tutorial Fellow in P...</description>
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  <pubDate>Mon, 22 Mar 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>3749</itunes:duration>
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  <itunes:episode>105</itunes:episode>
  <content:encoded><![CDATA[<p>In <b>Episode 105</b>, Quinn &amp; Brian ask: How safe is your data (and can your wine fridge take down democracy)?</p>    <p>Our guest is: <b>Dr. Carissa Véliz, </b>an Associate Professor at the Faculty of Philosophy and the Institute for Ethics in AI, and a Tutorial Fellow in Philosophy at Hertford College at Oxford University. </p>    <p>If she sounds kind of awesome, that’s because she is.</p>    <p>So, what role does your phone, computer, wine fridge, smart toothbrush, and fun color-changing ceiling lights have to play in taking down — or saving — democracy, and maybe the planet too? Well, Dr. Véliz recently published <a href="https://www.philosophy.ox.ac.uk/article/privacy-power-new-book-carissa-veliz#:~:text=%27%27PRIVACY%20IS%20POWER%27%27%20-%20A%20new%20book%20from,Ethics%20in%20AI%20at%20the%20University%20of%20Oxford.">“Privacy is Power,”</a> in which she argues that the data economy is too dangerous to sustain. And although we may not be paying money for some of the incredible services that are built on top of our data, like Google Maps or Facebook, we are going to pay in the long run if we keep opting into the surveillance state.</p>    <p>Have feedback or questions?<a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"Mindf*ck: Cambridge Analytica and the Plot to Break America"</a> by Christopher Wylie</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">“Permanent Record”</a> by Edward Snowden</p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.carissaveliz.com/">Carissaveliz.com</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/CarissaVeliz">@CarissaVeliz</a></p></li>
<li><p><a href="https://www.philosophy.ox.ac.uk/article/privacy-power-new-book-carissa-veliz#:~:text=%27%27PRIVACY%20IS%20POWER%27%27%20-%20A%20new%20book%20from,Ethics%20in%20AI%20at%20the%20University%20of%20Oxford.">“Privacy is Power”</a></p></li>
<li><p><a href="https://www.technologyreview.com/2021/03/11/1020600/facebook-responsible-ai-misinformation/">“How Facebook got addicted to spreading misinformation”</a></p></li>
<li><p><a href="https://duckduckgo.com/">Duck Duck Go</a></p></li>
<li><p><a href="https://protonmail.com/">ProtonMail</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="http://twitter.com/briancolbertken">twitter.com/briancolbertken</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #222: Low Hanging vs Game Changing: Why Not Both?, a Strong Cup of Joe, Waiting is the Hardest Part</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_222_low_hanging_vs_game_changing_why_not_both_a_strong_cup_of_joe_waiting_is_the_hardest_part</link>
  <description>In brief: The most powerful Joe; when you’re really clear on COVID; Black maternal outcomes; how to understand the AI internal war Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at questions@impo...</description>
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  <pubDate>Fri, 19 Mar 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In brief: The most powerful Joe; when you’re really clear on COVID; Black maternal outcomes; how to understand the AI internal war</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#104: Global.Health: Big Data for Good</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/104_global_health_big_data_for_good</link>
  <description>In Episode 104, Quinn &amp; Brian discuss: the future of data and medicine. Our guests are: Robel Kassa &amp; Dr. Sam Scarpino, two of the brilliant minds behind Global.Health, which is setting a new standard for epidemiological data. Global.Health is the firs...</description>
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  <pubDate>Mon, 15 Mar 2021 07:00:00 +0000</pubDate>
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  <itunes:episode>104</itunes:episode>
  <content:encoded><![CDATA[<p> In <b>Episode 104</b>, Quinn &amp; Brian discuss: the future of data and medicine.</p>    <p>Our guests are: <b>Robel Kassa &amp; Dr. Sam Scarpino</b>, two of the brilliant minds behind Global.Health, which is setting a new standard for epidemiological data. <a href="https://global.health/">Global.Health</a> is the first of its kind: an easy-to-use global data repository and visualization platform that enables open access to real-time epidemiological anonymized line-list data, including a COVID-19 dataset that contains detailed information on over five million anonymized cases from over 100 countries.</p>    <p>But this isn’t our first brush with Big Data, and we’ve seen how data can be used to cause material harm, both indirectly and directly. So, can we trust a platform that is trying to aggregate and anonymize all of the world’s health records around COVID? What are we sacrificing by allowing this data to be collected? And will creating such a platform help us predict or prevent another surprise pandemic in the future? We’re trying to wrap our heads around all of that and why the people building the platform are just as important as the data collected, possibly including yours.</p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"On Earth We're Briefly Gorgeous"</a> by Ocean Vuong</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"Pachinko"</a> by Min Jin Lee</p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://global.health/">Global.Health</a></p></li>
<li><p><a href="https://www.dataforprogress.org/">dataforprogress.org</a></p></li>
<li><p>Donate to diaper relief: <a href="http://importantnotimportant.com/diapers">importantnotimportant.com/diapers</a></p></li>
<li><p>Dr. Scarpino on Twitter: <a href="https://twitter.com/svscarpino">@svscarpino</a></p></li>
<li><p>Robel on Twitter: <a href="https://twitter.com/rawbubble">@rawbubble</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="http://twitter.com/briancolbertken">twitter.com/briancolbertken</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #221: Lab Trial &amp; Error, Finding a Pain-Free Way to Treat Pain, How to Lose a Crop in 10 Days</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_221_lab_trial_error_finding_a_pain-free_way_to_treat_pain_how_to_lose_a_crop_in_10_days</link>
  <description>In brief: Batteries are cheaper and increasingly everywhere; the best COVID treatments; a possible opioid alternative; cabbage is off the menu Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at qu...</description>
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  <pubDate>Fri, 12 Mar 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>654</itunes:duration>
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  <content:encoded><![CDATA[<p>In brief: Batteries are cheaper and increasingly everywhere; the best COVID treatments; a possible opioid alternative; cabbage is off the menu</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at questions@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#103: Black Hearts Matter</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/103_black_hearts_matter</link>
  <description>In Episode 103, Quinn &amp; Brian ask: Why do so many more Black people die after heart transplants than everybody else? Our guests are: Dr. Hasina Maredia and Dr. Errol Bush, who recently published a paper in the American Heart Association’s journal, “Cir...</description>
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  <pubDate>Mon, 08 Mar 2021 07:00:00 +0000</pubDate>
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  <itunes:episode>103</itunes:episode>
  <content:encoded><![CDATA[<p>In <b>Episode 103</b>, Quinn &amp; Brian ask: Why do so many more Black people die after heart transplants than everybody else?</p>    <p>Our guests are: <b>Dr. Hasina Maredia and Dr. Errol Bush</b>, who recently published a paper in the American Heart Association’s journal, “Circulation: Heart Failure.” <a href="https://www.ahajournals.org/doi/full/10.1161/CIRCHEARTFAILURE.119.006107">Their paper</a> concludes that “young Black recipients have a high risk of mortality in the first year after heart transplant, which has been masked in decades of research looking at disparities in aggregate.”</p>    <p>Sorry for the spoilers, but that’s really just the beginning. The decades of systemic failures that allowed this to happen — and, most importantly, the steps we can take right now to improve these wildly disparate healthcare outcomes for young Black people — are the real meat of this story, told by two incredibly inspiring people.</p>    <p>Have feedback or questions?<a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>Important, Not Important Book Club:</b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"Black Men In White Coats: 100 Rules for Success!"</a> by Dr. Dale Okorodudu</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"The Immortal Life of Henrietta Lacks"</a> by Rebecca Skloot</p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.ahajournals.org/doi/full/10.1161/CIRCHEARTFAILURE.119.006107">"Better Understanding the Disparity Associated With Black Race in Heart Transplant Outcomes"</a></p></li>
<li><p><a href="https://www.blackmeninwhitecoats.org/">Black Men in White Coats</a></p></li>
<li><p><a href="https://www.heart.org/">American Heart Association</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="http://twitter.com/briancolbertken">twitter.com/briancolbertken</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #220: Sunk Costs are Sinking Cities, Finally the Food Chain is Essential, &amp; Putting the “AI” in “Racist”</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_220_sunk_costs_are_sinking_cities_finally_the_food_chain_is_essential_putting_the_ai_in_racist</link>
  <description>This week: Miami kicks the can down the road, relief for farmworkers, poor Twitter, how not to waste food, how not to do ethical A.I. Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at funtalk@imp...</description>
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  <pubDate>Fri, 05 Mar 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>This week: Miami kicks the can down the road, relief for farmworkers, poor Twitter, how not to waste food, how not to do ethical A.I.</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at funtalk@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#102: Put Your Money Where Your Future Is</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/102_put_your_money_where_your_future_is</link>
  <description>In Episode 102, Quinn &amp; Brian discuss: How to invest in defeating climate change. Our guest is: Boris Khentov, SVP of Operations &amp; Legal Counsel at Betterment. If you’ve been reading or listening to our newsletter, you’ve already heard of Betterment, a...</description>
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  <pubDate>Mon, 01 Mar 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>5175</itunes:duration>
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  <itunes:episode>102</itunes:episode>
  <content:encoded><![CDATA[<p>In <b>Episode 102</b>, Quinn &amp; Brian discuss: <b>How to invest in defeating climate change.</b></p>    <p>Our guest is: <b>Boris Khentov</b>, <b>SVP of Operations &amp; Legal Counsel at Betterment</b>. If you’ve been reading or listening to our newsletter, you’ve already heard of Betterment, a financial advisory company and investment platform that recently introduced their Climate Impact portfolio — and if you haven’t heard of Betterment yet, start listening to the bonus audio newsletter episodes we release every Friday!</p>    <p>This is a really thoughtful conversation on what it means to participate in the climate fight in every area of your life, where investments are trending and where “greenwashing” is becoming an issue, and how you can position yourself for both relative safety and financial success.</p>    <p>Plus, Boris shares a story about protesting with a past guest and personal hero of ours — Dr. Ayana Elizabeth Johnson — and that’s pretty cool too.</p>    <p>Have feedback or questions?<a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to funtalk@importantnotimportant.com</p>    <p><b>Important Book Club:</b></p>   <ul><li><p><a href="https://bookshop.org/shop/importantnotimportant">"All We Can Save"</a> by Dr. Ayana Elizabeth Johnson</p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.betterment.com/">Betterment.com</a></p></li>
<li><p>Boris on <a href="https://www.linkedin.com/in/boris-khentov-11977436/">LinkedIn</a></p></li>
<li><p>Read: <a href="https://www.betterment.com/resources/how-betterments-climate-impact-portfolio-was-born/">“How Betterment’s Climate Impact Portfolio Was Born”</a></p></li>
<li><p>Listen: “<a href="https://www.importantnotimportant.com/podcasthome/2018/3/6/e-7-how-can-we-use-the-ocean-without-using-it-up">#7: How can we use the ocean without using it up?</a>”</p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="http://twitter.com/briancolbertken">twitter.com/briancolbertken</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #219: The Social Cost of Carbon, Not Enough Nurses, &amp; Even Trump’s Corporate Bailouts Were Racist</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_219_the_social_cost_of_carbon_not_enough_nurses_even_trump_s_corporate_bailouts_were_racist</link>
  <description>This week: the price of climate change, how to re-open your office, a new wave of nurses, bailing out Black farmers. Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at funtalk@importantnotimportan...</description>
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  <pubDate>Fri, 26 Feb 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>This week: the price of climate change, how to re-open your office, a new wave of nurses, bailing out Black farmers.</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at funtalk@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Do Better Better #16: The Hard Work Starts Yesterday</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/do_better_better_16_the_hard_work_starts_yesterday</link>
  <description>Synopsis: Where does America keep paying clean up costs, instead of doubling down on prevention? Do Better Better essays help you build mental models and ask questions about our changing world — for yourself, your family, and your business. These essay...</description>
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  <pubDate>Tue, 23 Feb 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>651</itunes:duration>
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  <content:encoded><![CDATA[<p>Synopsis: Where does America keep paying clean up costs, instead of doubling down on prevention?</p>    <p>Do Better Better essays help you build mental models and ask questions about our changing world — for yourself, your family, and your business.</p>    <p>These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.</p>   <ul>
<li><p>Get these essays, our newsletter, and more science that makes you feel good right in your inbox at <a href="http://importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Send us feedback at questions@importantnotimportant.com — record a voice memo on your phone and send it in!</p></li>
<li><p>Follow Quinn on Twitter: @quinnemmett</p></li>
<li><p>Follow us on Twitter: @importantnotimp</p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="http://twitter.com/briancolbertken">twitter.com/briancolbertken</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #218: How to Help Texas, Catching Our Breath, &amp; Creating Equitable Education</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_218_how_to_help_texas_catching_our_breath_creating_equitable_education</link>
  <description>This week: How to help Texas. Air pollution and infertility. A drastic life expectancy gap. A big test for higher education. And AI rethinks pesticides. Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Emai...</description>
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  <pubDate>Fri, 19 Feb 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>This week: How to help Texas. Air pollution and infertility. A drastic life expectancy gap. A big test for higher education. And AI rethinks pesticides.</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at funtalk@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>Issue #217: Capitalism Gonna Capitalism, Vaccines Are Working, &amp; The Secrets Hidden in Your Poop</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_217_capitalism_gonna_capitalism_vaccines_are_working_the_secrets_hidden_in_your_poop</link>
  <description>This week: Your gas stove and water heater are hiding a dirty secret; where COVID goes from here; and all the good your poop can do. Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at funtalk@impo...</description>
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  <pubDate>Fri, 12 Feb 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>This week: Your gas stove and water heater are hiding a dirty secret; where COVID goes from here; and all the good your poop can do.</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at funtalk@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>Issue #216: Downsides of Living in the Future, Sustainable and Enjoyable Retirements, &amp; Why You Should Upgrade Your Mask</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_216_downsides_of_living_in_the_future_sustainable_and_enjoyable_retirements_why_you_should_upgrade_your_mask</link>
  <description>This week: The economic choices that have led us to a climate breaking point (and why the last year has prepared us to do something about it better than before, if we take action); what it will take to live a sustainable AND actually enjoyable retireme...</description>
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  <pubDate>Fri, 05 Feb 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>This week: The economic choices that have led us to a climate breaking point (and why the last year has prepared us to do something about it better than before, if we take action); what it will take to live a sustainable AND actually enjoyable retirement; using <a href="http://5calls.org">5calls.org</a> to call your rep about supporting equitable new climate legislation and putting your money in <a href="https://www.betterment.com/socially-responsible-investing/">Betterment’s Socially Responsible Investing</a>; why the vaccine rollout is going so slow, why it needs to go significantly faster to effectively stop the spread of COVID-19, and how you can help even if you can’t get the vaccine yet; and learning more about the connection between our brain and out gut microbiome.</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at funtalk@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>Do Better Better #15: Overwhelm The System</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/do_better_better_15_overwhelm_the_system</link>
  <description>Synopsis: If we&#39;re going to defeat the systemic issues of today, we need to Overwhelm The System. Here&#39;s how. Do Better Better essays help you build mental models and ask questions about our changing world — for yourself, your family, and your business...</description>
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  <pubDate>Tue, 02 Feb 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>Synopsis: If we're going to defeat the systemic issues of today, we need to Overwhelm The System. Here's how.</p>    <p>Do Better Better essays help you build mental models and ask questions about our changing world — for yourself, your family, and your business.</p>    <p>These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.</p>   <ul>
<li><p>Get these essays, our newsletter, and more science that makes you feel good right in your inbox at <a href="http://importantnotimportant.com/">importantnotimportant.com</a></p></li>
<li><p>Send us feedback at questions@importantnotimportant.com — record a voice memo on your phone and send it in!</p></li>
<li><p>Follow Quinn on Twitter: @quinnemmett</p></li>
<li><p>Follow us on Twitter: @importantnotimp</p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="http://twitter.com/briancolbertken">twitter.com/briancolbertken</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #215: Biden isn’t Throwing Away His Shot, COVID-19 Version Control, &amp; Climate Change Christmas</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_215_biden_isn_t_throwing_away_his_shot_covid-19_version_control_climate_change_christmas</link>
  <description>This week: Joe Biden has been president for about eight and a half days and the man’s not throwing away his shot when it comes to climate, environmental justice, COVID, or science in general; Santa’s packing EO’s and budget reconciliation; Biden’s seve...</description>
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  <pubDate>Fri, 29 Jan 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>This week: Joe Biden has been president for about eight and a half days and the man’s not throwing away his shot when it comes to climate, environmental justice, COVID, or science in general; Santa’s packing EO’s and budget reconciliation; Biden’s seven-point COVID plan; we’re on the cusp of improved cancer treatments and diagnosis; and <a href="http://allwecansave.earth/circles">All We Can Save Circles</a> are here and for you.</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at funtalk@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Do Better Better #14: A Safety Net for America</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/do_better_better_14_a_safety_net_for_america</link>
  <description>Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your ...</description>
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  <pubDate>Thu, 28 Jan 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>688</itunes:duration>
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  <content:encoded><![CDATA[<p>Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your business.</p>    <p>These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.</p>    <p>We’re so grateful to have you as part of our community, working alongside us on the world’s biggest problems and opportunities.</p>    <p>Two quick reminders:</p>   <ul>
<li><p>You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com </p></li>
<li><p>You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.</p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="http://twitter.com/briancolbertken">twitter.com/briancolbertken</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>Issue #214: Some Honest-to-Goodness Optimism, Keeping Up With COVID, Giving Up the Vape</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_214_some_honest-to-goodness_optimism_keeping_up_with_covid_giving_up_the_vape</link>
  <description>This week: Giving it all we got; 25 doses; Tobacco is the new tobacco; Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at funtalk@importantnotimportant.com Follow us on Twitter at @importantnotimp...</description>
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  <pubDate>Fri, 22 Jan 2021 07:00:00 +0000</pubDate>
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  <itunes:duration>625</itunes:duration>
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  <content:encoded><![CDATA[<p>This week: Giving it all we got; 25 doses; Tobacco is the new tobacco;</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at funtalk@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>Issue #213: Our COVID predictions for 2021</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_213_our_covid_predictions_for_2021</link>
  <description>This week: Why’s COVID so bad in Los Angeles?; How the next few months will go; Go deeper on clean tech; IVF might get a lot more effective thanks to AI; All the way down the food chain; Find links from this newsletter and more at importantnotimportant...</description>
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  <pubDate>Fri, 15 Jan 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>This week: Why’s COVID so bad in Los Angeles?; How the next few months will go; Go deeper on clean tech; IVF might get a lot more effective thanks to AI; All the way down the food chain;</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at funtalk@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Do Better Better #13: Flailing, Perfected</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/do_better_better_13_flailing_perfected</link>
  <description>Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your ...</description>
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  <pubDate>Wed, 13 Jan 2021 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your business.</p>    <p>These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.</p>    <p>We’re so grateful to have you as part of our community, working alongside us on the world’s biggest problems and opportunities.</p>    <p>Two quick reminders:</p>   <ul>
<li><p>You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com </p></li>
<li><p>You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.</p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="http://twitter.com/briancolbertken">twitter.com/briancolbertken</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>Issue #212: How Ossoff and Warnock will help fight climate change</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_212_how_ossoff_and_warnock_will_help_fight_climate_change</link>
  <description>This week: Context is everything; Back to your regularly scheduled pandemic; COVID has rightfully distracted a lot of science funding, but the train hasn’t stopped entirely; Beef: It’s what’s destroying the Amazon; Read: &quot;The Plague Year&quot; by Lawrence W...</description>
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  <content:encoded><![CDATA[<p>This week: Context is everything; Back to your regularly scheduled pandemic; COVID has rightfully distracted a lot of science funding, but the train hasn’t stopped entirely; Beef: It’s what’s destroying the Amazon;</p>   <ul>
<li><p>Read: <a href="https://www.goodreads.com/book/show/56455590-the-plague-year">"The Plague Year"</a> by Lawrence Wright</p></li>
<li><p>Read: <a href="https://www.theatlantic.com/health/archive/2020/12/pandemic-year-two/617528/">"Where Year Two of the Pandemic Will Take Us"</a></p></li>
<li><p>Read: <a href="https://www.wired.com/story/2020-was-a-breakout-year-for-crispr/">"2020 Was a Breakout Year for Crispr"</a></p></li>
<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at funtalk@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Do Better Better #12: 20% For the Future</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/do_better_better_12_20_for_the_future</link>
  <description>This episode was originally published in print on December 14, 2020. For more information on 20% For The Future or to get involved, email us a questions@importantnotimportant.com. This is an open-source community-driven effort, and we&#39;re excited to hav...</description>
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  <pubDate>Thu, 31 Dec 2020 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p><i>This episode was originally published in print on December 14, 2020.</i></p>    <p><b>For more information on 20% For The Future or to get involved, email us a questions@importantnotimportant.com. This is an open-source community-driven effort, and we're excited to have your input and skills!</b></p>    <p>Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your business.</p>    <p>These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.</p>    <p>We’re so grateful to have you as part of our community, working alongside us on the world’s biggest problems and opportunities.</p>    <p>Two quick reminders:</p>   <ul>
<li><p>You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com </p></li>
<li><p>You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.</p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Do Better Better #11: The Trick to Unlocking Every Problem</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/do_better_better_11_the_trick_to_unlocking_every_problem</link>
  <description>This episode was originally published in print on December 7, 2020. Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and ...</description>
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  <pubDate>Wed, 30 Dec 2020 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p><i>This episode was originally published in print on December 7, 2020.</i></p>    <p>Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your business.</p>    <p>These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.</p>    <p>We’re so grateful to have you as part of our community, working alongside us on the world’s biggest problems and opportunities.</p>    <p>Two quick reminders:</p>   <ul>
<li><p>You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com </p></li>
<li><p>You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.</p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Do Better Better #10: “Even the smallest person can change the course of the future”</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/do_better_better_10_even_the_smallest_person_can_change_the_course_of_the_future</link>
  <description>This episode was originally published in print on November 22, 2020. Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and...</description>
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  <pubDate>Tue, 29 Dec 2020 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p><i>This episode was originally published in print on November 22, 2020.</i></p>    <p>Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your business.</p>    <p>These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.</p>    <p>We’re so grateful to have you as part of our community, working alongside us on the world’s biggest problems and opportunities.</p>    <p>Two quick reminders:</p>   <ul>
<li><p>You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com </p></li>
<li><p>You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.</p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Do Better Better #9: Georgia On My Mind</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/do_better_better_9_georgia_on_my_mind</link>
  <description>This episode was originally published in print on November 9, 2020. Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and ...</description>
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<li><p>You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com </p></li>
<li><p>You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.</p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #211: The 80/20 Problem of Our Time</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_211_the_80_20_problem_of_our_time</link>
  <description>Happy Holidays! In brief, this week: how to breathe in India. &quot;Who Gets to Breathe Clean Air in New Delhi?&quot; Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at funtalk@importantnotimportant.com Fol...</description>
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  <pubDate>Fri, 25 Dec 2020 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>Happy Holidays! In brief, this week: how to breathe in India. </p>   <ul>
<li><p><a href="https://www.nytimes.com/interactive/2020/12/17/world/asia/india-pollution-inequality.html">"Who Gets to Breathe Clean Air in New Delhi?"</a></p></li>
<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at funtalk@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Do Better Better #8: One Choice Determined the Last 400 Years</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/do_better_better_8_one_choice_determined_the_last_400_years</link>
  <description>This episode was originally published in print on October 11, 2020. Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and ...</description>
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  <pubDate>Thu, 24 Dec 2020 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p><i>This episode was originally published in print on October 11, 2020.</i></p>    <p>Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your business.</p>    <p>These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.</p>    <p>We’re so grateful to have you as part of our community, working alongside us on the world’s biggest problems and opportunities.</p>    <p>Two quick reminders:</p>   <ul>
<li><p>You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com </p></li>
<li><p>You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.</p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Do Better Better #7: Let&#39;s Measure How Exposed You Are, Shall We?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/do_better_better_7_let_s_measure_how_exposed_you_are_shall_we</link>
  <description>This episode was originally published in print on September 20, 2020. Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions an...</description>
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  <pubDate>Wed, 23 Dec 2020 07:00:00 +0000</pubDate>
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<li><p>You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com </p></li>
<li><p>You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.</p></li>
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  <title>Do Better Better #6: How to Spend The Next 10 Years</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/do_better_better_6_how_to_spend_the_next_10_years</link>
  <description>This episode was originally published in print on September 7, 2020. Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and...</description>
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<li><p>You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com </p></li>
<li><p>You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.</p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Do Better Better #5: How to Spend Your Time Right Now</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/do_better_better_5_how_to_spend_your_time_right_now</link>
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<li><p>You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com </p></li>
<li><p>You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.</p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #210: Checking Your Clean Air Privilege, Fighting COVID Misinformation, &amp; Starving for Capitalism</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_210_checking_your_clean_air_privilege_fighting_covid_misinformation_starving_for_capitalism</link>
  <description>This week: Justice for Ella Kissi-Debrah; fighting COVID misinformation on Facebook; how often should your kids be on antibiotics?; and what hunger does to a nation (during a pandemic (during a climate crisis)). Applying to the Galactic Federation does...</description>
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  <pubDate>Fri, 18 Dec 2020 07:00:00 +0000</pubDate>
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<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at funtalk@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Do Better Better #4: How To Pass A Test</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/do_better_better_4_how_to_pass_a_test</link>
  <description>This episode was originally published in print on August 29, 2020. Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and t...</description>
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<li><p>You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com</p></li>
<li><p>You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.</p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Do Better Better #3: This Is What Makes Us Exceptional</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/do_better_better_3_this_is_what_makes_us_exceptional</link>
  <description>This essay was originally published in print August 2, 2020 Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and think ab...</description>
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<li><p>You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com</p></li>
<li><p>You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.</p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Do Better Better #2: Why Do We Exist?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/do_better_better_2_why_do_we_exist</link>
  <description>This essay was originally published in print July 26, 2020 Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and think abo...</description>
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<li><p>You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com</p></li>
<li><p>You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.</p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Do Better Better #1: Who Do You Want To Be? And Why?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/do_better_better_1_who_do_you_want_to_be_and_why</link>
  <description>This essay was originally published in print July 19, 2020 This week, we’re introducing Do Better Better: essays to plan for the future, today. Originally published to our community through our newsletter and blog, now available in audio for the first ...</description>
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<li><p>You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com</p></li>
<li><p>You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.</p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #209: This is Definitely Important Probably, Guy Fieri Rescues the Restaurant Industry, When Water Meets Capitalism</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_209_this_is_definitely_important_probably_guy_fieri_rescues_the_restaurant_industry_when_water_meets_capitalism</link>
  <description>This week: The 80-20 Rule works both ways; The incredibly timely importance of probably; We can learn a lot on how to think from a survey of 700 epidemiologists by the New York Times; The second-order effects of everything; And water is getting scarce;...</description>
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  <content:encoded><![CDATA[<p>This week: The 80-20 Rule works both ways; The incredibly timely importance of probably; We can learn a lot on how to think from a survey of 700 epidemiologists by the New York Times; The second-order effects of everything; And water is getting scarce;</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at funtalk@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #208: Something new</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_208_something_new</link>
  <description>We’re moving the audio version of our Webby and Shorty-nominated newsletter into our main podcast feed and we can’t wait to share it with you today. If you’re new to our community, welcome! This newsletter pairs the most vital science news of the week ...</description>
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  <content:encoded><![CDATA[<p>We’re moving the audio version of our Webby and Shorty-nominated newsletter into our main podcast feed and we can’t wait to share it with you today.</p>    <p>If you’re new to our community, welcome! This newsletter pairs the most vital science news of the week with specific, data-driven Action Steps you can take to fight for a better future — for everyone. Today is a little longer — something to set the table, if you will, as we rethink how to think about the news in 2021.</p>    <p>You can get your newsletter in your inbox at importantnotimportant.com, or from now on, listen to it right here.</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at funtalk@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#101: Code Blue: Arizona Goes to The Emergency Room</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/101_code_blue_arizona_goes_to_the_emergency_room</link>
  <description>In Episode 101, Quinn &amp; Brian ask: How did all of America end up in the emergency room? Our guest is: Dr. Hiral Tipirneni. She is an emergency room physician, mom, immigrant, cancer research advocate, and congressional candidate in Arizona’s 6th distri...</description>
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  <pubDate>Mon, 12 Oct 2020 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In <b>Episode 101</b>, Quinn &amp; Brian ask: How did all of America end up in the emergency room?</p>    <p>Our guest is: <b>Dr. Hiral Tipirneni.</b> She is an emergency room physician, mom, immigrant, cancer research advocate, and congressional candidate in Arizona’s 6th district who is trying to bring her expertise — and empathy — to a congress that’s bereft of either.</p>    <p>We are figuratively and literally in the midst of a health crisis. Let’s go ahead and throw in moral and ethical crises, too, given her incumbent admitted to 11 ethics violations and is still in office. So, there’s really no better choice to help triage the problem and come up with solutions than an experienced emergency physician. Please, vote like your life depends on it.</p>    <p>P.S. Please send cookies, and not the kind that you’re legally required to inform us about every time we go to any webpage.</p>    <p>Have feedback or questions?<a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to funtalk@importantnotimportant.com</p>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://hiralforcongress.com/">hiralforcongress.com</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/hiral4congress">twitter.com/hiral4congress</a></p></li>
<li><p>Facebook: <a href="https://www.facebook.com/hiralforcongress/">facebook.com/hiralforcongress</a></p></li>
<li><p>Make sure you’re registered to vote: <a href="http://canivote.org/">canivote.org</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="http://twitter.com/briancolbertken">twitter.com/briancolbertken</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#100: A Conversation With (A) Future President of the United States</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/100_a_conversation_with_a_future_president_of_the_united_states</link>
  <description>In Episode 100, Quinn &amp; Brian discuss: Why state elections matter not just for your state but for the future of our planet. Our guests are: Aimy Steele &amp; Amanda Litman. Aimy is a candidate for the North Carolina House of Representatives in District 82,...</description>
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  <pubDate>Mon, 05 Oct 2020 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In <b>Episode 100</b>, Quinn &amp; Brian discuss: Why state elections matter not just for your state but for the future of our planet.</p>    <p>Our guests are: <b>Aimy Steele &amp; Amanda Litman.</b> Aimy is a candidate for the North Carolina House of Representatives in District 82, a mother of five, a former Spanish teacher, and a former K-12 principal. Amanda is the co-founder and Executive Director of Run For Something, a PAC that is recruiting and supporting young progressives who want to run for state and local elections. They’re endorsing more than 500 candidates in the 2020 elections, primarily women and people of color, and they’re inviting all of us to take an active role in writing a new future for our country.</p>    <p>And let me tell you -- if those 500 candidates are even half as inspiring as Aimy, we’re in for one hell of a new generation of state representatives. Aimy represents one of those rare times when we get the hero we need and they’re so much better than we deserve. Really, we probably do deserve a horde of bitter white men who all go to the same discount barber, but our world will be so much better off if we elevate diverse voices who actually know how to help our country’s diverse communities. So, please, use your voice, your vote, and your dollar to help Aimy and the other 500+ candidates get into office in 2020 — also, while you’re there, please vote for Biden. (We know, we’re not happy about it either.)</p>    <p>Have feedback or questions?<a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to funtalk@importantnotimportant.com</p>    <p><b>Trump’s Book Club: </b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"Indecent Assembly: The North Carolina Legislature's Blueprint for the War on Democracy and Equality"</a> by Gene R. Nichol</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"Think and Grow Rich"</a> by Napoleon Hill</p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Donate to Aimy: <a href="https://aimysteele2020.com/make-a-donation/">aimysteele2020.com/make-a-donation</a></p></li>
<li><p>Find a great local candidate to vote for: <a href="https://directory.runforsomething.net/candidates/">directory.runforsomething.net/candidates</a></p></li>
<li><p>Support Run for Something: <a href="https://runforsomething.net/give/">runforsomething.net/give</a></p></li>
<li><p>Listen to Amanda’s first episode: <a href="https://www.importantnotimportant.com/podcast/2019/04/02/e-60-why-you-should-run-for-something-in-2020">#60: Why You Should Run for Something in 2020</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="http://twitter.com/briancolbertken">twitter.com/briancolbertken</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#99: How You Doin’?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/99_how_you_doin</link>
  <description>In Episode 99, Quinn &amp; Brian, with help from Inverse.com, ask: how are YOU feeling? Our guest is: Ali Pattillo, a health and science reporter at Inverse.com and co-producer of The Abstract podcast. Supplements, metabolism boosters, miracle cures: Ali c...</description>
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  <pubDate>Mon, 28 Sep 2020 07:00:00 +0000</pubDate>
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  <itunes:duration>5346</itunes:duration>
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  <content:encoded><![CDATA[<p>In <b>Episode 99</b>, Quinn &amp; Brian, with help from Inverse.com, ask: how are YOU feeling?</p>    <p>Our guest is: <b>Ali Pattillo</b>, a health and science reporter at <a href="https://www.inverse.com/profile/ali-pattillo-19621088">Inverse.com</a> and co-producer of <a href="https://pod.link/1512027319">The Abstract</a> podcast. Supplements, metabolism boosters, miracle cures: Ali covers just about anything that can be put on or in your body and makes any health-based claims. In other words, she debunks all of the things that Brian buys online instead of reading books.</p>    <p>There are few journalists who do a better job at not just reporting on science news but explaining it in a way that is digestible, understandable, and practical for idiots like the two of us. And this is a service that really can’t be undervalued. You don’t have to go very far on your timeline to find someone jumping to conclusions or misinterpreting facts — and that can have dire consequences when it comes to your health, especially in the virus-assisted end times that we’re living through. Our conversation focuses on the mental health side of things and how 2020 has catalyzed a staggering epidemic of depression, but on the bright side, magic mushrooms might be part of the solution.</p>    <p>Have feedback or questions?<a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to funtalk@importantnotimportant.com</p>    <p><b>Important Book Club: </b></p>   <ul><li><p><a href="https://bookshop.org/shop/importantnotimportant">"Let My People Go Surfing: The Education of a Reluctant Businessman"</a> by Yvon Chouinard</p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p>Read <a href="https://www.inverse.com/profile/ali-pattillo-19621088">Ali’s work at Inverse.com</a></p></li>
<li><p>Listen: <a href="https://pod.link/1512027319">The Abstract</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/alipattillo/">instagram.com/alipattillo</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/alipattillo">twitter.com/alipattillo</a></p></li>
<li><p><a href="https://www.inverse.com/mind-body/wildland-firefighters-are-burning-out">“Wildland Firefighters Are Burning Out”</a></p></li>
<li><p><a href="https://www.inverse.com/mind-body/goop-wim-hof-method-tested">“Cold Comfort”</a> (Wim Hof Method)</p></li>
<li><p><a href="https://www.inverse.com/mind-body/cancer-patients-psilocybin-psychedelic-therapy">“Cancer Patients Say Psilocybin Can Be Both Therapy And 'a Beautiful Experience'”</a></p></li>
<li><p><a href="https://www.alexslemonade.org/">Alex's Lemonade Stand</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="http://twitter.com/briancolbertken">twitter.com/briancolbertken</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#98: How to Stop School Shootings in the USA</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/98_how_to_stop_school_shootings_in_the_usa</link>
  <description>In Episode 98, Quinn &amp; Brian discuss: common sense solutions to prevent gun deaths and destroy the gun lobby. Our guest is: Fred Guttenberg, a gun safety activist and political troublemaker. 14-year-old Jaime Guttenberg was killed in her high school on...</description>
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  <pubDate>Mon, 21 Sep 2020 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In <b>Episode 98</b>, Quinn &amp; Brian discuss: common sense solutions to prevent gun deaths and destroy the gun lobby.</p>    <p>Our guest is: <b>Fred Guttenberg</b>, a gun safety activist and political troublemaker. </p>    <p>14-year-old Jaime Guttenberg was killed in her high school on February 14, 2018 in Parkland, FL. We usually like to make some jokes at this point, but not today. This is a loss that no person should have to experience — and it’s all the more painful for how utterly avoidable it is. Which side you choose to be on this issue should be as simple as answering this question: do you want to wake up and discover that one of your friends or loved ones has been shot? If the answer is no, then pay attention.</p>    <p>Have feedback or questions?<a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to funtalk@importantnotimportant.com</p>    <p><b>Links:</b></p>   <ul>
<li><p>VOTE: <a href="http://votesaveamerica.com/">votesaveamerica.com</a></p></li>
<li><p><a href="https://fredguttenberg.com/book/">“Find the Helpers: What 9/11 and Parkland Taught Me About Recovery, Purpose, and Hope (Grief Recovery)”</a> by Fred Guttenberg</p></li>
<li><p>Support <a href="https://orangeribbonsforjaime.org/">Orange Ribbons for Jamie</a></p></li>
<li><p><a href="https://fredguttenberg.com/">fredguttenberg.com</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/orangeribbonsdad/">@orangeribbonsdad</a></p></li>
<li><p>Facebook: <a href="https://www.facebook.com/orangeribbonsdad">facebook.com/orangeribbonsdad</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/fred_guttenberg">@fred_guttenberg</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="http://twitter.com/briancolbertken">twitter.com/briancolbertken</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#97: How Do We Rebuild Capitalism in a World on Fire?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/97_how_do_we_rebuild_capitalism_in_a_world_on_fire</link>
  <description>In Episode #97, Quinn digs into how we can rebuild capitalism for the world, for your company, and for yourself. Our guest is: Rebecca Henderson, Harvard professor behind the wildly popular class Reimagining Capitalism. Rebecca&#39;s research explores the ...</description>
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  <pubDate>Mon, 14 Sep 2020 07:00:00 +0000</pubDate>
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  <itunes:duration>4299</itunes:duration>
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  <content:encoded><![CDATA[<p>In <b>Episode #97</b>, Quinn digs into <b>how we can rebuild capitalism for the world, for your company, and for yourself.</b></p>    <p>Our guest is: <b>Rebecca Henderson</b>, Harvard professor behind the wildly popular class Reimagining Capitalism. Rebecca's research explores the degree to which the private sector can play a major role in building a more sustainable economy, focusing on the relationships between organizational purpose, innovation, and productivity in high performance organizations.</p>    <p>Rebecca published <a href="https://reimaginingcapitalism.org/buy/"><i>Reimagining Capitalism in a World on Fire</i></a><i> </i>in April 2020 — but she probably didn’t expect the book to become so literal so soon.</p>    <p>The crux of what she discovered over the last decade of research is that focusing on shareholder profit is a terrible way to run a company in the long term, and it’s going to burn this whole thing down. This has never been more apparent than the current state of the world, where we can watch in real time as every major American institution chooses profit over the health and safety of… anyone. The silver lining is that the five or so catastrophes that this country faces at any given moment may also present an unprecedented opportunity: the market cycle has already been broken and there has never been a better time to rebuild these systems.</p>    <p>Have feedback or questions?<a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to funtalk@importantnotimportant.com</p>    <p><b>Book Club: </b></p>   <ul><li><p><a href="https://bookshop.org/shop/importantnotimportant">"Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist"</a> by Kate Raworth</p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://reimaginingcapitalism.org/">reimaginingcapitalism.org</a></p></li>
<li><p><a href="https://reimaginingcapitalism.org/buy/">“Reimagining Capitalism in a World on Fire”</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/RebeccaReCap">@RebeccaReCap</a></p></li>
<li><p>LinkedIn: <a href="https://www.linkedin.com/in/rebecca-henderson-recap/">linkedin.com/in/rebecca-henderson-recap</a></p></li>
<li><p>Read Ed Yong’s <a href="https://www.theatlantic.com/magazine/archive/2020/09/coronavirus-american-failure/614191/">“How the Pandemic Defeated America”</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="http://twitter.com/briancolbertken">twitter.com/briancolbertken</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#96: A Just Alternative to Climate Disaster *and* Gentrification</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/96_a_just_alternative_to_climate_disaster_and_gentrification</link>
  <description>In Episode 96, Quinn &amp; Brian ask: How do we orchestrate a just energy transition for frontline low- and middle-income communities — from the inside out? Our guest is: Daphany Rose Sanchez, Executive Director of Kinetic Communities Consulting and fourth...</description>
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  <pubDate>Mon, 07 Sep 2020 07:00:00 +0000</pubDate>
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  <itunes:duration>4848</itunes:duration>
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  <content:encoded><![CDATA[<p>In <b>Episode 96</b>, Quinn &amp; Brian ask: How do we orchestrate a just energy transition for frontline low- and middle-income communities — from the inside out?</p>    <p>Our guest is: <b>Daphany Rose Sanchez</b>, Executive Director of Kinetic Communities Consulting and fourth generation Brooklynite. Daphany advocates for energy equity and efficiency access in housing for New York City's low-income and immigrant communities. By working with energy and affordable housing industry partners, she helps New Yorkers save money, feel safe, and live in a cleaner environment.</p>    <p>Time and time again, Black and Brown communities in the U.S. have been forced to bear the brunt of inequity. Now that politicians are putting some lip service to solving some of the environmental problems that disproportionately affect these communities, Daphany and other advocates are making sure that their voices are heard and included as part of the solution. If the goal is reaching net zero carbon emissions by 2050, but the solution is going to once again let these communities down — then Daphany is on team Let The Planet Go To Shit. The environment is great and all, but “it’s not worth living on a planet where people aren't cared for.” And we 100% agree.</p>    <p><b>Have feedback or questions? </b><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club: </b></p>   <ul><li><p><a href="https://bookshop.org/shop/importantnotimportant">"Bargaining for Brooklyn: Community Organizations in the Entrepreneurial City"</a> by Marwell Nicole</p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p>Twitter: <a href="https://twitter.com/Daph_NYC_">@Daph_NYC_</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/daph_nyc_/">@daph_nyc_</a></p></li>
<li><p><a href="https://www.kineticcommunities.consulting/">Kinetic Communities Consulting</a></p></li>
<li><p><a href="https://www.uhab.org/">UHAB</a> (Urban Homesteading Assistance Board)</p></li>
<li><p><a href="https://twitter.com/NYClimateWorks">Climate Works for All Coalition</a></p></li>
<li><p><a href="https://www.woccs.co/">WOCCS</a> (Women of Color Collective of Sustainability)</p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#95: How to Upgrade Your Microbiome</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/95_how_to_upgrade_your_microbiome</link>
  <description>In Episode 95, Quinn &amp; Brian ask: how can we upgrade our microbiome (also, what’s a microbiome (also, why does it need upgrading))? Our guest is: Raja Dhir, Co-Founder of Seed Health a microbiome company pioneering the application of bacteria for both ...</description>
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  <pubDate>Mon, 31 Aug 2020 07:00:00 +0000</pubDate>
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  <itunes:duration>5135</itunes:duration>
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  <content:encoded><![CDATA[<p>In <b>Episode 95</b>, Quinn &amp; Brian ask: how can we upgrade our microbiome (also, what’s a microbiome (also, why does it need upgrading))?</p>    <p>Our guest is: <b>Raja Dhir, </b>Co-Founder of Seed Health a microbiome company pioneering the application of bacteria for both human and planetary health. He leverages years of expertise translating scientific research for product development to lead Seed’s R&amp;D, academic collaborations, technology development, clinical trial design, supply chain, and intellectual property strategy.</p>    <p>So, what is a microbiome? Overly simply put, it’s the 38,000,000,000,000 little guys in and on your body that help you do stuff; the bacteria, fungi, protozoa, and viruses that work symbiotically and allow us to function. Interest in the field grew rapidly around 2015, but Raja thought the rate of innovation and commercial response was lacking, not to mention the science behind many of the products that were being created. So Seed leveraged the “foundry model” to support many startups in the field, driving innovations in everything from immunology to hygiene to cancer treatments while performing trials that were scientifically sound and blind as hell. They’re trying to learn all they can about the superorganism that is a human being and then make it better so that we can both live better lives and stop creating so many things that harm the planet.</p>    <p><b>Have feedback or questions? </b><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club: </b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"The Lessons of History"</a> by Ariel Durant and Will Durant</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"Deep Work"</a> by Cal Newport</p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://seed.com/">Seed.com</a></p></li>
<li><p>Seed on IG: <a href="https://www.instagram.com/seed">@seed</a></p></li>
<li><p>Raja on IG: <a href="https://www.instagram.com/wildraja">@wildraja</a></p></li>
<li><p>LinkedIn: <a href="https://www.linkedin.com/in/rajadhir/">linkedin.com/in/rajadhir</a></p></li>
<li><p>LUCA Biologics: <a href="https://luca.bio/">luca.bio</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>]]></content:encoded>
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  <title>#94: Wait. Is Climate Science...Fashionable? It Is With Allbirds!</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/94_wait_is_climate_science_fashionable_it_is_with_allbirds</link>
  <description>In Episode 94, Quinn &amp; Brian discuss: the most comfortable and sustainable shoes on the planet. Our guest is: Hana Kajimura, who leads the development and execution of the Allbirds sustainability program and strategy and is on a personal mission to mak...</description>
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  <pubDate>Mon, 24 Aug 2020 07:00:00 +0000</pubDate>
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  <itunes:duration>4181</itunes:duration>
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  <content:encoded><![CDATA[<p>In <b>Episode 94</b>, Quinn &amp; Brian discuss: the most comfortable and sustainable shoes on the planet.</p>    <p>Our guest is: <b>Hana Kajimura</b>, who leads the development and execution of the Allbirds sustainability program and strategy and is on a personal mission to make climate science fashionable. Allbrids was founded as a B-corp back in 2016, launching the world’s first wool shoes, which have been on Quinn’s feet pretty much the entire time since then. So are we shilling? A little bit. But we’re shilling *sustainably* — for the environment, if not our wallets — and that’s important.</p>    <p>Hana has some fascinating insight into why the best sustainability happens when you build it into a product from the very beginning, how sustainability can be used as a competitive advantage, and how we can use storytelling to reduce fashion’s carbon footprint. And if the clothes you wear aren’t telling a story, then you’re probably just Quinn.</p>    <p><b>Have feedback or questions? </b><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club: </b></p>   <ul><li><p><a href="https://bookshop.org/shop/importantnotimportant">"Dirt to Soil: One Family’s Journey Into Regenerative Agriculture"</a> by Gabe Brown</p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.allbirds.com/">Allbirds</a></p></li>
<li><p><a href="https://drawdown.org/">Project Drawdown</a></p></li>
<li><p><a href="https://go.dancechurch.com/">Dance Church</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p>Artwork by <a href="https://amritpaldesign.com">Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#93: All The Fun Stuff (That Shouldn’t Be) in Your Drinking Water</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/93_all_the_fun_stuff_that_shouldn_t_be_in_your_drinking_water</link>
  <description>In Episode 93, Quinn &amp; Brian ask: What can we do about all of this not-water in our water? Our guest is: Imari Walker, who is quite possibly the world’s preeminent Microplastics Bae. Imari is an Environmental Engineer, a Microplastics Researcher, a Sci...</description>
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  <pubDate>Mon, 17 Aug 2020 07:00:00 +0000</pubDate>
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  <itunes:duration>4050</itunes:duration>
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  <content:encoded><![CDATA[<p> In <b>Episode 93</b>, Quinn &amp; Brian ask: <b>What can we do about all of this not-water in our water?</b></p>    <p>Our guest is: <b>Imari Walker</b>, who is quite possibly the world’s preeminent Microplastics Bae. Imari is an Environmental Engineer, a Microplastics Researcher, a SciComm YouTuber, a Duke PhD candidate, and a true revelation to talk to.</p>    <p>Here’s some fun facts: in 2018, there were ~359 million metric tons of plastic produced worldwide, and if current trends continue, roughly 12 BILLION metric tons of plastic waste will be in landfills or the natural environment by 2050. Also, to stay relevant, there are now almost as many disposable masks in the ocean as there are jellyfish. So where does all this waste come from (spoiler: check yo’ stretchy pants), why is it all just being thrown around willy nilly, and how can we get people to stop doing that?</p>    <p><b>Have feedback or questions? </b><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club: </b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"Emotional Intelligence 2.0"</a> by Jean Greaves and Travis Bradberry</p></li>
<li><p>INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.imariwalker.com/">www.imariwalker.com</a></p></li>
<li><p>YouTube: <a href="https://www.youtube.com/user/imariwalker100">www.youtube.com/user/imariwalker100</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/calimari93/">instagram.com/calimari93/</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/calimari93">twitter.com/calimari93</a></p></li>
<li><p>Take the <a href="https://survey.thinkfieldpanel.com.au/wcfs/29402">Pesky Plastics Quiz</a></p></li>
<li><p><a href="https://www.plasticfreejuly.org/">Plastic Free July</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com">timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com">Artwork by Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#92: Your Invitation to Climate School at Terra.do</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/92_your_invitation_to_climate_school_at_terra_do</link>
  <description>In Episode 92, we&#39;re headed off to climate school! Our guest is Anshuman Bapna, the creator (and headmaster) of Terra.do, which is like Hogwarts but for fixing the broken Earth. Of course, unlike Dumbledore, you can trust this headmaster won’t abandon ...</description>
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  <pubDate>Mon, 10 Aug 2020 07:00:00 +0000</pubDate>
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  <itunes:duration>5039</itunes:duration>
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  <itunes:episode>92</itunes:episode>
  <content:encoded><![CDATA[<p>In <b>Episode 92</b>, <b>we're headed off to climate school!</b></p>    <p>Our guest is <b>Anshuman Bapna</b>,<b> </b>the creator (and headmaster) of <a href="http://terra.do">Terra.do</a>, which is like Hogwarts but for fixing the broken Earth. Of course, unlike Dumbledore, you can trust this headmaster won’t abandon you in your time of need.</p>    <p>It seems so obvious that there should be a central (online) location where people can learn about climate change and how they can actually make a difference… but, until we learned about Terra.do, we didn’t even think about the fact that it didn’t exist. Luckily, now it does, and it has a strong bias towards taking participants from being interested in the topic to taking action to solve the problem — and it’s that critical DOING step that we need more people to take before we can hope to heal our planet and address some of the global inequities caused by industrialization and colonization.</p>    <p>Have feedback or questions?<a href="http://www.twitter.com/importantnotimp"> Tweet us</a>, or send a message to funtalk@importantnotimportant.com</p>    <p><b>INI Book Club: </b></p>   <ul>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">"The Great Derangement: Climate Change and the Unthinkable"</a> by Amitav Ghosh</p></li>
<li><p>INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Apply now: <a href="https://www.terra.do/">www.terra.do</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/bapnaa">@bapnaa</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com">timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com">Artwork by Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#91: Why is Drinking Water So Unaffordable for So Many Americans?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/91_why_is_drinking_water_so_unaffordable_for_so_many_americans</link>
  <description>We’re back! In Episode 91, Quinn &amp; Brian ask: Why is drinking water so unaffordable, or unavailable, or just filthy for so many people? Our guests are: Nina Lakhani &amp; Mary Grant. Nina is environmental justice reporter for The Guardian US and Mary Grant...</description>
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  <pubDate>Mon, 03 Aug 2020 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>We’re back!</p>    <p>In <b>Episode 91</b>, Quinn &amp; Brian ask: Why is drinking water so unaffordable, or unavailable, or just filthy for so many people?</p>    <p>Our guests are: <b>Nina Lakhani &amp; Mary Grant.</b> Nina is environmental justice reporter for The Guardian US and Mary Grant is the Public Water for All Campaign Director at Food &amp; Water Watch. They’ve bottled up their empathy and their anger for good, and we think they fit right in on the show.</p>    <p>If it wasn’t already obvious: water is important. It’s one of the few things we actually need to survive, believe it or not. We’ve all heard of problems in Flint, but that’s not some crazy anomaly. It’s just the one town that got the most media attention, and even then, there are still huge problems with their water supply.</p>    <p>The inequitable access to basic resources has been normalized in our country, but let's be clear about one thing — it’s NOT normal, and it doesn’t happen at anywhere near this scale in other developed countries. So, want to Make America Great Again? Well, let’s start by just getting us to a C average in basic human rights.</p>    <p><b>Have feedback or questions? </b><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club: </b></p>   <ul>
<li><p>The Dictionary</p></li>
<li><p><a href="https://bookshop.org/shop/importantnotimportant">https://bookshop.org/shop/importantnotimportant</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Call your Senator and tell them to fight for a second Coronavirus Relief Package that includes a national moratorium on water, power, and broadband shutoffs: 202-609-9041</p></li>
<li><p>Tell your representative to support for the <a href="https://www.congress.gov/bill/116th-congress/house-bill/1417/all-info">Water Affordability, Transparency, Equity, and Reliability Act</a> (HR 1417, S611)</p></li>
<li><p><a href="https://www.foodandwaterwatch.org/">www.foodandwaterwatch.org</a></p></li>
<li><p>Read Nina’s articles: <a href="http://theguardian.com/profile/nina-lakhani">theguardian.com/profile/nina-lakhani</a></p></li>
<li><p>Nina on Twitter: <a href="https://twitter.com/ninalakhani">@ninalakhani</a></p></li>
<li><p>Mary on Twitter: <a href="https://twitter.com/MaryGrant_Water">@MaryGrant_Water</a></p></li>
<li><p><a href="https://detroitwaterproject.org/">The Human Utility</a></p></li>
<li><p><a href="http://www.nativepartnership.org/site/PageServer?pagename=nrf_index">Navajo Relief Fund</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com">timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com">Artwork by Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>GOOD NEWS: What The Hell Is CRISPR?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/good_news_what_the_hell_is_crispr</link>
  <description>Back in Episode 51, Quinn &amp; Brian asked: Are we thinking about CRISPR all wrong (and what the hell is it)? This is one of our most popular episodes, probably because it features one of our coolest guests: C. Brandon Ogbunu, an evolutionary systems biol...</description>
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  <pubDate>Mon, 15 Jun 2020 07:00:00 +0000</pubDate>
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  <itunes:duration>4336</itunes:duration>
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  <content:encoded><![CDATA[<p>Back in <b>Episode 51</b>, Quinn &amp; Brian asked: <b>Are we thinking about CRISPR all wrong (and what the hell is it)?</b></p>    <p>This is one of our most popular episodes, probably because it features one of our coolest guests: <b>C. Brandon Ogbunu</b>, an evolutionary systems biologist with a unique perspective on data and disease, and how both were influenced by evolution and ecology.</p>    <p>We’ve talked about CRISPR before on the show, but if you’re not familiar, here’s a brief and overly simplistic overview of this potentially world-changing technology: it’s scissors for DNA. It’s still a very young technology — it was only patented in 2012 — but it has the potential to do everything from eliminating genetic diseases from our lineage to making our food supply more efficient and productive to creating a real-life Jurassic Park. But what can’t we do with it? And, perhaps more importantly, what shouldn’t we be doing with it? That’s what we’re going to find out today.</p>    <p><b>Have feedback or questions? </b><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club: </b></p>   <ul><li><p><a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3"><i>From the War on Poverty to the War on Crime: The Making of Mass Incarceration in America</i></a> by Elizabeth Hinton</p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p>Learn more at <a href="https://vivo.brown.edu/display/cogbunug">vivo.brown.edu/display/cogbunug</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/big_data_kane/">@big_data_kane</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/big_data_kane">@big_data_kane</a></p></li>
<li><p>Read C. Brandon’s writing: <a href="https://medium.com/ogplexus">medium.com/ogplexus</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com">timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com">Artwork by Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Black Lives Matter: A Letter to My Fellow White Men</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/black_lives_matter_a_letter_to_my_fellow_white_men</link>
  <description>We published our company statement on the Black Lives Matter protests on June 8th. This is an audio version of that statement, titled &quot;A Letter to My Fellow White Men.&quot; You can read the original at https://www.importantnotimportant.com/blog/a-letter-to...</description>
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  <pubDate>Sat, 13 Jun 2020 07:00:00 +0000</pubDate>
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  <itunes:duration>1238</itunes:duration>
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  <content:encoded><![CDATA[<p>We published our company statement on the Black Lives Matter protests on June 8th. This is an audio version of that statement, titled "A Letter to My Fellow White Men." You can read the original at <a href="https://www.importantnotimportant.com/blog/a-letter-to-my-fellow-white-men">https://www.importantnotimportant.com/blog/a-letter-to-my-fellow-white-men</a>.</p>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Issue #184: Climate Change Needs More Color, Asthma is Racist, Yakety Yak (MIT Tracks Back)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/issue_184_climate_change_needs_more_color_asthma_is_racist_yakety_yak_mit_tracks_back</link>
  <description>Please enjoy this preview of our weekly premium audio newsletter. Find out more at https://important.supportingcast.fm. This week: Racism is distracting us from the climate fight; if you’re black, you probably live near a coal plant; protests will wors...</description>
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  <pubDate>Fri, 12 Jun 2020 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c7-83d0-79d2-8867-bb31e1710fa9/019d39c7-844a-71a9-b336-b71fd5f43daa.mp3" type="audio/mpeg" length="7836851" />
  <itunes:duration>489</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p><i>Please enjoy this preview of our weekly premium audio newsletter. Find out more at </i><a href="https://important.supportingcast.fm"><i>https://important.supportingcast.fm</i></a>.</p>    <p><b>This week</b>: Racism is distracting us from the climate fight; if you’re black, you probably live near a coal plant; protests will worsen the coronavirus but we don’t really have a choice; COVID tracking apps are here, but how useful are they?; fighting for food equality</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at funtalk@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>GOOD NEWS: What&#39;s It Like To Almost Be An Astronaut?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/good_news_what_s_it_like_to_almost_be_an_astronaut</link>
  <description>Back in Episode 42, Quinn &amp; Brian asked: What happens when you’re almost an astronaut... and what comes next? Our guest is Dr. Sian Proctor, an explorer, scientist, full-time professor, STEM communicator, and almost an astronaut. She joins the show to ...</description>
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  <pubDate>Mon, 01 Jun 2020 15:15:00 +0000</pubDate>
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  <itunes:duration>4233</itunes:duration>
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  <content:encoded><![CDATA[<p>Back in <b>Episode 42</b>, Quinn &amp; Brian asked: What happens when you’re almost an astronaut... and what comes next?</p>    <p>Our guest is <b>Dr. Sian Proctor</b>, an explorer, scientist, full-time professor, STEM communicator, and almost an astronaut. She joins the show to tell us how we can all help get more women and more people of color into space, one way or another. If you didn’t know — and we weren’t sure — being a white, male military pilot isn’t the only way to get to space! You can be exposed to radiation and get superpowers, become an (evil?) genius who starts their own electric car and space flight companies, or become a college-educated engineer, biologist, physical scientist, computer scientist, or mathematician. So we’re still out, but that’s a pretty wide range of qualifications.</p>    <p>This episode is also extremely timely given what’s going on in the United States right now. This is not just the story of almost becoming an astronaut but the story of navigating a historically white and male space as a woman of color. Dr. Proctor is one hell of an inspiration and scientist — and a whole lot of fun — and we hope you are able to find a ray of light in this conversation.</p>    <p><b>Have feedback or questions? </b><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3"><i>A Short History of Nearly Everything</i></a> by Bill Bryson</p></li>
<li><p>INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="http://sianproctor.com/">sianproctor.com</a></p></li>
<li><p>Want to be an astronaut too? Check out <a href="https://astronauts.nasa.gov/content/broch00.htm">astronauts.nasa.gov/content/broch00.htm</a></p></li>
<li><p>Scared of space but still want to be an astronaut? Check out <a href="http://www.analogastronaut.com">analogastronaut.com</a></p></li>
<li><p>Facebook: <a href="https://www.facebook.com/Dr.Sian.Proctor/">facebook.com/Dr.Sian.Proctor</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/sian.proctor/?hl=en">@sian.proctor</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/sianproctor">@sianproctor</a></p></li>
<li><p>Watch Dr. Proctor on <i>Strange Evidence</i>: <a href="https://www.sciencechannel.com/tv-shows/strange-evidence/">sciencechannel.com/tv-shows/strange-evidence/</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com">timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com">Artwork by Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>GOOD NEWS: Food Waste is the Stupidest Thing We Do</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/good_news_food_waste_is_the_stupidest_thing_we_do</link>
  <description>In Episode 44, Quinn &amp; Brian discussed: Why food waste is the stupidest thing we do and how can we cut it in half. Our guest was Dr. James Rogers, founder and CEO of Apeel Sciences and one of our most mind-blowing guests yet. You may think you know abo...</description>
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  <pubDate>Mon, 25 May 2020 07:00:00 +0000</pubDate>
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  <itunes:duration>3699</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<p>In <b>Episode 44</b>, Quinn &amp; Brian discussed: <b>Why food waste is the stupidest thing we do and how can we cut it in half.</b></p>    <p>Our guest was<b> Dr. James Rogers</b>, founder and CEO of Apeel Sciences and one of our most mind-blowing guests yet. You may think you know about avocados, but you have no idea. This episode is even more applicable now, when so many Americans have lost their jobs and the question of how to put food on the table is being asked by far too many families.</p>    <p>For the first time in a long time, we’re actually talking about one of the things that America is best at — wasting food. We’re wasting about $165 BILLION of food every year. Or,  put another way, about 40% of the food produced in the U.S. is never eaten. It’s staggering and a little heartbreaking. But, of course, we chose this episode because there’s good news: avocados. </p>    <p>Apeel avocados, to be precise.</p>    <p><b>Have feedback or questions? </b><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com">podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p><a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3">"An Apeel Avocado"</a></p></li>
<li><p>INI Book Club: <a href="https://bookshop.org/lists/important-not-important-book-club">https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://apeelsciences.com/">apeelsciences.com</a></p></li>
<li><p>LinkedIn: <a href="https://www.linkedin.com/in/james-rogers-801a572a/">linkedin.com/in/james-rogers-801a572a/</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/apeel_sciences/">@apeelsciences</a></p></li>
<li><p>Facebook: <a href="https://www.facebook.com/apeelsciences/">facebook.com/apeelsciences/</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/apeelsciences">@apeelsciences</a></p></li>
<li><p>Read: <a href="https://www.thethirdplate.com/"><i>The Third Plate: Field Notes on the Future of Food</i></a> by Dan Barber</p></li>
<li><p>Learn about the egg biome: <a href="https://www.ginkgobioworks.com/">ginkgobioworks.com</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com">timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com">Artwork by Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>GOOD NEWS: How to Be A Better Ancestor</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/good_news_how_to_be_a_better_ancestor</link>
  <description>To continue our Good News series, we’re looking back to Episode 78, when Quinn &amp; Brian discussed: Planning for chaos. (Cheery, right?) For real, though. This episode offers an actionable, helpful, revealing, and — dare we say it? — PLEASURABLE way of l...</description>
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  <pubDate>Mon, 18 May 2020 07:00:00 +0000</pubDate>
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  <itunes:duration>4312</itunes:duration>
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  <content:encoded><![CDATA[<p>To continue our Good News series, we’re looking back to <b>Episode 78</b>, when Quinn &amp; Brian discussed: <b>Planning for chaos</b>. (Cheery, right?)</p>    <p>For real, though. This episode offers an actionable, helpful, revealing, and — dare we say it? — PLEASURABLE way of looking at the world. And that perspective comes from the delightful <b>Bina Venkataraman</b>, author of <a href="http://writerbina.com/the-optimists-telescope"><i>The Optimist's Telescope</i></a> and the Editor of The Boston Globe’s editorial page.</p>    <p>Fair warning, so you don’t get upset like Brian did: this is not a real telescope. But you should still be excited, like Brian is now, because Bina is awesome and her book is fantastic — and it’s more applicable now than ever.</p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"><b> </b></a><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>New here? </b>Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com/"> podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club: </b></p>   <ul>
<li><p><a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3">“The Lorax”</a> by Dr. Seuss</p></li>
<li><p>INI Book Club:<a href="https://bookshop.org/lists/important-not-important-book-club"> https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Read: <a href="http://writerbina.com/the-optimists-telescope">"The Optimist's Telescope"</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/binajv">@binajv</a></p></li>
<li><p>Watch Bina’s TEDTalk: <a href="https://www.ted.com/talks/bina_venkataraman_the_power_to_think_ahead_in_a_reckless_age">"The power to think ahead in a reckless age"</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at<a href="http://newsletter.importantnotimportant.com/"> newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter:<a href="http://twitter.com/ImportantNotImp"> twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn:<a href="http://twitter.com/quinnemmett"> twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian:<a href="https://twitter.com/beansaight"> twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook:<a href="http://facebook.com/ImportantNotImportant"> facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane:<a href="http://timblane.com/"> timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com/">Artwork by Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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    <item>
  <title>GOOD NEWS: Can Zebrafish Beat Childhood Cancer?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/good_news_can_zebrafish_beat_childhood_cancer</link>
  <description>In Episode 75, Quinn &amp; Brian discussed: Beating the crap out of childhood cancer with science and... zebrafish? Our guests are Dr. Jaclyn Taroni and Dr. Genevieve Kendall. Dr. Kendall is a Postdoctoral scholar at UT Southwestern Medical Center who util...</description>
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  <pubDate>Mon, 11 May 2020 07:00:00 +0000</pubDate>
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  <itunes:duration>4127</itunes:duration>
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  <content:encoded><![CDATA[<p>In <b>Episode 75</b>, Quinn &amp; Brian discussed: <b>Beating the crap out of childhood cancer with science and... zebrafish?</b></p>    <p>Our guests are <b>Dr. Jaclyn Taroni and Dr. Genevieve Kendall</b>.</p>    <p>Dr. Kendall is a Postdoctoral scholar at UT Southwestern Medical Center who utilizes zebrafish genetic models to understand how pediatric muscle cancers develop and better identify any therapies we can use to treat it. </p>    <p>Dr. Taroni is a Principal Data Scientist at the<a href="http://ccdatalab.org/"> Childhood Cancer Data Lab</a>, an initiative of Alex's Lemonade Stand Foundation, and her job is to help childhood cancer researchers like Dr. Kendall use data to answer some of the most important questions in the field.</p>    <p>We’ve said it before and we’ll say it again: fuck kid cancer. This conversation gets really nerdy and is surprisingly fun, and it offers some much-needed perspective — because there ARE people out there smarter than us using science to solve problems that may seem impossible from our positions at home right now.</p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"><b> </b></a><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>New here? </b>Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com/"> podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club: </b></p>   <ul>
<li><p><a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3"><i>Alex and the Amazing Lemonade Stand</i></a> by Liz Scott, Jay Scott, and Pam Howard</p></li>
<li><p><a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3"><i>Nonviolent Communication</i></a> by Marshall Rosenberg</p></li>
<li><p>INI Book Club:<a href="https://bookshop.org/lists/important-not-important-book-club"> https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="http://www.jaclyn-taroni.com/">Jaclyn-taroni.com</a></p></li>
<li><p>Dr. Taroni on Twitter: <a href="https://twitter.com/jaclyn_taroni">twitter.com/jaclyn_taroni</a></p></li>
<li><p>Childhood Cancer Data Lab: <a href="http://ccdatalab.org/">ccdatalab.org</a></p></li>
<li><p>Dr. Kendall on Twitter: <a href="https://twitter.com/genkendall">twitter.com/genkendall</a></p></li>
<li><p>Read: <a href="https://www.utsouthwestern.edu/newsroom/articles/year-2018/zebrafish.html">“Zebrafish expose tumor pathway in childhood muscle cancer”</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at<a href="http://newsletter.importantnotimportant.com/"> newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter:<a href="http://twitter.com/ImportantNotImp"> twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn:<a href="http://twitter.com/quinnemmett"> twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian:<a href="https://twitter.com/beansaight"> twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook:<a href="http://facebook.com/ImportantNotImportant"> facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane:<a href="http://timblane.com/"> timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com/">Artwork by Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>WEBBY NOMINEE: &quot;Who&#39;s Fixing The People Fixing The Planet?&quot;</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/webby_nominee_who_s_fixing_the_people_fixing_the_planet</link>
  <description>If you haven’t already heard, we received a Webby nomination for Best Podcast Episode in the Science &amp; Education category. We’re really proud to be nominated again… but, we also really want to win. So, today, we’re re-airing the episode that received a...</description>
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  <pubDate>Mon, 04 May 2020 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c7-a033-74d4-9bf2-ddc041ef14f3/019d39c7-a100-7d74-aa65-49058e47f00c.mp3" type="audio/mpeg" length="87048476" />
  <itunes:duration>5440</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<p>If you haven’t already heard, we received a Webby nomination for Best Podcast Episode in the Science &amp; Education category. We’re really proud to be nominated again… but, we also really want to win. So, today, we’re re-airing the episode that received a nomination and <a href="https://vote.webbyawards.com/PublicVoting#/2020/podcasts/individual-episodes-mini-series-specials/science-education"><b>asking you to help us with your vote</b></a>.</p>    <p>Back in <b>Episode 70</b>, Quinn &amp; Brian discussed: <b>When things are broken, when the people who are working on those things are also broken, and why we need to help them.</b></p>    <p>Our guest was <b>Nikki Silvestri</b>, the founder and CEO of Soil and Shadow, the Co-Founder of Live Real, and the former Executive Director of People's Grocery and Green for All. She is a nationally recognized thought leader and general good doer, including being named as one of <i>The Root</i>'s 100 Most Influential African Americans and receiving both <i>ELLE Magazine</i>'s "Gold" Award and OxFam America's "Act Local, Think Global" Award.</p>    <p>We don’t hesitate or feel like we’re overselling things when we say that what Nikki has to say is something that most people need to hear, and this could be a truly transformative message if it falls on the right ears. Brian said it, Quinn took credit for it, and now we hope you take it to heart.</p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"><b> </b></a><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>New here? </b>Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com/"> podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club: </b></p>   <ul><li><p><a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3"><i>I Hate You - Don't Leave Me</i></a> by Hal Straus and Jerold Jay Kreisman</p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://www.soilandshadow.com/">www.soilandshadow.com</a></p></li>
<li><p><a href="https://www.nikkisilvestri.com/">www.nikkisilvestri.com</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/nikki_silvestri/">www.instagram.com/nikki_silvestri</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at<a href="http://newsletter.importantnotimportant.com/"> newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter:<a href="http://twitter.com/ImportantNotImp"> twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn:<a href="http://twitter.com/quinnemmett"> twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian:<a href="https://twitter.com/beansaight"> twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook:<a href="http://facebook.com/ImportantNotImportant"> facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane:<a href="http://timblane.com/"> timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com/">Artwork by Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Holy Cow We&#39;re Nominated For Two Webbys</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/holy_cow_we_re_nominated_for_two_webbys</link>
  <description>That&#39;s right, we are now a four-time Webby-nominated podcast! But what we really want is to be a Webby-winning podcast. So, please, go vote! It&#39;s free and you can stick it to the AARP. Vote for Important, Not Important for Best episode (Science &amp; Educa...</description>
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  <pubDate>Wed, 29 Apr 2020 07:00:00 +0000</pubDate>
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  <itunes:duration>452</itunes:duration>
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  <content:encoded><![CDATA[<p>That's right, we are now a four-time Webby-nominated podcast! But what we really want is to be a Webby-winning podcast. So, please, go vote! It's free and you can stick it to the AARP.</p>    <p>Vote for Important, Not Important for Best episode (Science &amp; Education): <a href="https://vote.webbyawards.com/PublicVoting#/2020/podcasts/individual-episodes-mini-series-specials/science-education">https://vote.webbyawards.com/PublicVoting#/2020/podcasts/individual-episodes-mini-series-specials/science-education</a></p>    <p>Vote for Important, Not Important for Best newsletter: <a href="https://vote.webbyawards.com/PublicVoting/#/2020/websites/general-websites/email-newsletters%20">https://vote.webbyawards.com/PublicVoting/#/2020/websites/general-websites/email-newsletters </a></p>]]></content:encoded>
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  <title>GOOD NEWS: Did A.I. Just Make My Life’s Work Obsolete?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/good_news_did_a_i_just_make_my_life_s_work_obsolete</link>
  <description>In Episode 73, Quinn &amp; Brian asked: Did A.I. take our jobs? Of course, we aren’t talking about our jobs. If A.I. took our jobs, the show would have won that goddamn Webby. No, no — we’re talking about really, really important jobs – the jobs being done...</description>
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  <pubDate>Mon, 27 Apr 2020 07:00:00 +0000</pubDate>
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  <itunes:duration>4105</itunes:duration>
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  <content:encoded><![CDATA[<p> In <b>Episode 73</b>, Quinn &amp; Brian asked: Did A.I. take our jobs?</p>    <p>Of course, we aren’t talking about <i>our</i> jobs. If A.I. took our jobs, the show would have won that goddamn Webby.</p>    <p>No, no — we’re talking about really, really important jobs – the jobs being done by people like <b>Dr. Mohammed AlQuraishi</b>, who is a Department Fellow at the Laboratory of Systems Pharmacology and the Department of Systems Biology at Harvard Medical School.</p>    <p>Still, Dr. AlQuraishi is hopeful about the future and his role in it — an attitude that was refreshing the first time we aired this episode and is downright necessary right now.</p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"><b> </b></a><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>New here? </b>Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com/"> podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club: </b></p>   <ul>
<li><p><a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3"><i>The Better Angels of Our Nature: Why Violence Has Declined</i></a> by Steven Pinker</p></li>
<li><p>INI Book Club:<a href="https://bookshop.org/lists/important-not-important-book-club"> https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Learn more at <a href="https://moalquraishi.wordpress.com">https://moalquraishi.wordpress.com</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/moalquraishi">https://twitter.com/moalquraishi</a></p></li>
<li><p><a href="https://moalquraishi.wordpress.com/2019/04/01/the-future-of-protein-science-will-not-be-supervised/">“The Future of Protein Science will not be Supervised”</a></p></li>
<li><p>Chan Zuckerberg Initiative: <a href="https://chanzuckerberg.com/">chanzuckerberg.com</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at<a href="http://newsletter.importantnotimportant.com/"> newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter:<a href="http://twitter.com/ImportantNotImp"> twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn:<a href="http://twitter.com/quinnemmett"> twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian:<a href="https://twitter.com/beansaight"> twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook:<a href="http://facebook.com/ImportantNotImportant"> facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane:<a href="http://timblane.com/"> timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com/">Artwork by Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a34-de24-743f-9e9e-3f3ebb5a3231.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/599fff08-f53b-463e-8a02-aaf35975c8b4/podcast_import_artwork_20260329-2-hon4uu.jpg?t=1774790885" />
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  <title>GOOD NEWS: So We Can’t Just Blow Up Asteroids, Then?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/good_news_so_we_can_t_just_blow_up_asteroids_then</link>
  <description>Our “Good News” series of replays begins today with Episode 66, when Quinn &amp; Brian hosted a delightfully important discussion: Why, apparently, we shouldn’t just blow up asteroids. Our guest is: Professor K.T. Ramesh, who is an absolute delight and may...</description>
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  <pubDate>Mon, 20 Apr 2020 07:00:00 +0000</pubDate>
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  <itunes:duration>3969</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <content:encoded><![CDATA[<p>Our “Good News” series of replays begins today with <b>Episode 66</b>, when Quinn &amp; Brian hosted a delightfully important discussion: <b>Why, apparently, we shouldn’t just blow up asteroids.</b></p>    <p>Our guest is: <b>Professor K.T. Ramesh</b>, who is an absolute delight and may have the coolest job in the world. He is the founding director of the Hopkins Extreme Materials Institute (HEMI), which is pretty much a real-life Avengers, except every member is like Bruce Banner without all the Hulk-iness or Tony Stark if he was never kidnapped by terrorists. Every day, they’re working to protect people, structures, and the planet, exploring a number of topics that are both critically important and impenetrably complicated.</p>    <p>If, like us, you’ve always considered the seminal feature film Armageddon a blueprint for what to do in case of planetary disaster, Professor Ramesh is here to set the record straight about how we will have to deal with any incoming extraterrestrial projectiles.</p>    <p>This conversation is just so much fun, and we hope it provides a welcome distraction to everything else going on in the world right now.</p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"><b> </b></a><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>New here? </b>Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com/"> podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club: </b></p>   <ul>
<li><p><i>These Truths</i> by Jill Lepore</p></li>
<li><p><a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3">https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</a></p></li>
<li><p>INI Book Club:<a href="https://bookshop.org/lists/important-not-important-book-club"> https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Learn more about Professor Ramesh &amp; HEMI: <a href="https://hemi.jhu.edu/the-hemi-team/leadership/k-t-ramesh/">https://hemi.jhu.edu/the-hemi-team/leadership/k-t-ramesh/</a></p></li>
<li><p>“If We Blow Up an Asteroid, It Might Put Itself Back Together”: <a href="https://www.nytimes.com/2019/03/08/science/asteroids-nuclear-weapons.html">https://www.nytimes.com/2019/03/08/science/asteroids-nuclear-weapons.html</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/jhu_hemi">https://twitter.com/jhu_hemi</a></p></li>
<li><p>Facebook: <a href="https://www.facebook.com/HopkinsExtreme/">https://www.facebook.com/HopkinsExtreme/</a></p></li>
<li><p>Listen to Radiolab’s Dinopocalypse ep: <a href="https://www.wnycstudios.org/story/dinopocalypse">https://www.wnycstudios.org/story/dinopocalypse</a></p></li>
<li><p>Double Asteroid Redirection Test (DART) Mission: <a href="https://www.nasa.gov/planetarydefense/dart">https://www.nasa.gov/planetarydefense/dart</a></p></li>
</ul>    <p>﻿</p>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at<a href="http://newsletter.importantnotimportant.com/"> newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter:<a href="http://twitter.com/ImportantNotImp"> twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn:<a href="http://twitter.com/quinnemmett"> twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian:<a href="https://twitter.com/beansaight"> twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook:<a href="http://facebook.com/ImportantNotImportant"> facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane:<a href="http://timblane.com/"> timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com/">Artwork by Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9ec6998b-94d1-48be-a316-f0f8256735ae/podcast_import_artwork_20260329-2-vwp3lj.jpg?t=1774790890" />
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  <title>#90: What It’s Like to be a COVID-19 Lab Rat</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/90_what_it_s_like_to_be_a_covid-19_lab_rat</link>
  <description>In Episode 90, Quinn &amp; Brian discuss: What it’s like to be a COVID-19 Lab Rat. Our guest is: Allie Broas, an almost-MBA and one of Quinn’s many, many cousins. We weren’t exactly planning to do more of these episodes right now — most of the people who a...</description>
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  <pubDate>Mon, 13 Apr 2020 07:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c7-ab18-7a95-9354-18bb332a3322/019d39c7-ac7f-741c-ad72-5217cfd54408.mp3" type="audio/mpeg" length="82188028" />
  <itunes:duration>5136</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episode>90</itunes:episode>
  <content:encoded><![CDATA[<p>In <b>Episode 90</b>, Quinn &amp; Brian discuss: What it’s like to be a COVID-19 Lab Rat.</p>    <p>Our guest is: <b>Allie Broas</b>, an almost-MBA and one of Quinn’s many, many cousins.</p>    <p>We weren’t exactly planning to do more of these episodes right now — most of the people who are trying to change the world are quite busy at the moment — but then we had this unique opportunity to talk to someone who is not just a COVID-19 survivor but also, now, a COVID-19 test subject! So, we had to take it and learn more about how she contracted the virus, what her experience was like, and how she’s able to help doctors and scientists research it now.</p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"><b> </b></a><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>New here? </b>Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com/"> podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club: </b></p>   <ul>
<li><p><i>Pride and Prejudice</i> by Jane Austen</p></li>
<li><p><a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3">https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="http://importantnotimportant.com/blog/fight">"How You Can Help (And Mostly Still Stay At Home)"</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/alliebbroas">twitter.com/alliebbroas</a></p></li>
<li><p>TikTok: <a href="https://www.tiktok.com/@alafama">@alafama</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at<a href="http://newsletter.importantnotimportant.com/"> newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter:<a href="http://twitter.com/ImportantNotImp"> twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn:<a href="http://twitter.com/quinnemmett"> twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian:<a href="https://twitter.com/beansaight"> twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook:<a href="http://facebook.com/ImportantNotImportant"> facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane:<a href="http://timblane.com/"> timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com/">Artwork by Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a35-b157-7580-a60a-06b57d47db7a.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2fe97d30-be8e-464e-9713-2f1dd58bd232/podcast_import_artwork_20260329-2-n1a79j.jpg?t=1774790885" />
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  <title>BEST OF THE BEST: Air Pollution: The Low Hanging Fruit of Our Hellish Future</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_the_best_air_pollution_the_low_hanging_fruit_of_our_hellish_future</link>
  <description>Cast your mind back to Episode 79, when Quinn &amp; Brian discussed: Optimism in the air (can it be?). Our guest is: Beth Gardiner, an environmental journalist and the author of Choked: Life and Breath in the Age of Air Pollution. The Guardian writes, “You...</description>
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  <pubDate>Tue, 07 Apr 2020 02:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c7-a9b8-774c-9799-f2c963e49c02/019d39c7-aa59-7418-aa4f-3e013dbd8f0f.mp3" type="audio/mpeg" length="72637661" />
  <itunes:duration>4539</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>Cast your mind back to <b>Episode 79</b>, when Quinn &amp; Brian discussed: <b>Optimism in the air (can it be?).</b></p>    <p>Our guest is: <b>Beth Gardiner</b>, an environmental journalist and the author of <a href="https://www.amazon.com/Choked-Life-Breath-Age-Pollution/dp/022649585X">Choked: Life and Breath in the Age of Air Pollution</a>. <i>The Guardian</i> writes, “You couldn't ask for a better guide for ... concerned citizens,” which pretty much sums up our audience.</p>    <p>We’re replaying this fan favorite during this crisis for two timely reasons: 1) breathing in pollution creates underlying conditions that dramatically elevate the risk of complication from diseases like COVID-19 and, CONVENIENTLY, 2) Trump just rolled back Obama’s vehicle tailpipe rules. </p>    <p>This change should amount to “as much as 923 million more metric tons of carbon dioxide being emitted,” according to <i>The Washington Post</i>, which they report “is equivalent to the emissions from running 237 coal power plants for a year.” </p>    <p>SO ANYWAYS. This is one place where we can actually make a difference in reversing the climate crisis, so Gardiner’s tips for citizens who want to affect change are critically important right now.</p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"><b> </b></a><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>New here? </b>Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com/"> podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club: </b></p>   <ul>
<li><p>“Field Notes from a Catastrophe” by Elizabeth Kolbert</p></li>
<li><p><a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3">https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</a></p></li>
<li><p>INI Book Club:<a href="https://bookshop.org/lists/important-not-important-book-club"> https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Twitter: <a href="https://twitter.com/Gardiner_Beth">twitter.com/Gardiner_Beth</a></p></li>
<li><p><a href="https://www.bethgardiner.com/">www.bethgardiner.com</a></p></li>
<li><p>Read: <a href="https://www.amazon.com/Choked-Life-Breath-Age-Pollution/dp/022649585X">Choked: Life and Breath in the Age of Air Pollution</a></p></li>
<li><p>Read: <a href="https://www.washingtonpost.com/local/trafficandcommuting/trump-administration-rolls-back-rules-on-mileage-standards-dealing-a-blow-to-obama-era-climate-policy/2020/03/31/cb42cbb8-7359-11ea-87da-77a8136c1a6d_story.html">“Trump administration rolls back rules on mileage standards, dealing a blow to Obama-era climate policy”</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at<a href="http://newsletter.importantnotimportant.com/"> newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter:<a href="http://twitter.com/ImportantNotImp"> twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn:<a href="http://twitter.com/quinnemmett"> twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian:<a href="https://twitter.com/beansaight"> twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook:<a href="http://facebook.com/ImportantNotImportant"> facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane:<a href="http://timblane.com/"> timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com/">Artwork by Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a34-1844-73da-937e-fb6153ca495f.vtt" type="text/vtt" />
  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cc3cc74d-e425-414f-81e2-5cd016654b66/podcast_import_artwork_20260329-2-4lna8m.jpg?t=1774790885" />
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  <title>BEST OF THE BEST: Is COVID-19 America’s Chernobyl?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_the_best_is_covid-19_america_s_chernobyl</link>
  <description>Way back in Episode 65, Quinn asked: Was Chernobyl a preventable and rare accident from the past, or a vivid picture of what happens when the government abandons its citizens during a crisis? FUN STORY: turns out, it’s B! We’re replaying one of our mos...</description>
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  <pubDate>Tue, 31 Mar 2020 02:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c7-b155-7d4f-ba7a-7fa01f829f52/019d39c7-b225-78c6-a59f-318fc6f242fb.mp3" type="audio/mpeg" length="85866487" />
  <itunes:duration>5366</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>bonus</itunes:episodeType>
  <content:encoded><![CDATA[<p>Way back in <b>Episode 65</b>, Quinn asked: <b>Was Chernobyl a preventable and rare accident from the past, or a vivid picture of what happens when the government abandons its citizens during a crisis?</b></p>    <p><b>FUN STORY: turns out, it’s B!</b></p>    <p>We’re replaying one of our most listened to episodes ever, because, well, COVID-19. Or, more specifically, because of the American government’s response to COVID-19. </p>    <p>Which was to lie.</p>    <p>Our guest is: <b>Craig Mazin</b>, a screenwriter, podcaster, and the creator of the Emmy-award winning HBO mini-series <a href="https://www.hbo.com/chernobyl"><i>Chernobyl</i></a>.</p>    <p>This is the story of what happened in Chernobyl in 1986. And this is what’s happening in the USA right now. This moment, and how we choose to hold these people accountable, means everything.</p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"><b> </b></a><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>New here? </b>Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com/"> podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club: </b></p>   <ul>
<li><p><i>Final Exit</i> by Derek Humphry</p></li>
<li><p><a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3">https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</a></p></li>
<li><p>INI Book Club:<a href="https://bookshop.org/lists/important-not-important-book-club"> https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Watch <i>Chernobyl</i> (2019): <a href="https://www.hbo.com/chernobyl">https://www.hbo.com/chernobyl</a></p></li>
<li><p><i>Chernobyl</i> companion podcast: <a href="https://podcasts.apple.com/us/podcast/the-chernobyl-podcast/id1459712981">https://podcasts.apple.com/us/podcast/the-chernobyl-podcast/id1459712981</a></p></li>
<li><p>Scriptnotes podcast: <a href="http://scriptnotes.net/">http://scriptnotes.net/</a></p></li>
<li><p>Ted Cruz’s Ex-Roommate (i.e. Craig) Shares ‘Misery’ Of Living With Him, After Porn Clip ‘Like’: <a href="https://www.huffpost.com/entry/ted-cruz-roommate-porn-craig-mazin_n_59b7cff4e4b031cc65cc995d">https://www.huffpost.com/entry/ted-cruz-roommate-porn-craig-mazin_n_59b7cff4e4b031cc65cc995d</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at<a href="http://newsletter.importantnotimportant.com/"> newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter:<a href="http://twitter.com/ImportantNotImp"> twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn:<a href="http://twitter.com/quinnemmett"> twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian:<a href="https://twitter.com/beansaight"> twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook:<a href="http://facebook.com/ImportantNotImportant"> facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane:<a href="http://timblane.com/"> timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com/">Artwork by Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Special Edition: How You Can Help — And (Mostly) Still Stay Home</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/special_edition_how_you_can_help_and_mostly_still_stay_home</link>
  <description>If you&#39;ve been wondering how else you can help fight coronavirus besides staying at home in sweatpants, this episode is for you. Please share widely. You can find links and additional details at importantnotimportant.com/blog/fight. Find links from thi...</description>
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  <pubDate>Fri, 27 Mar 2020 13:08:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>If you've been wondering how else you can help fight coronavirus besides staying at home in sweatpants, this episode is for you. Please share widely. You can find links and additional details at <a href="http://www.importantnotimportant.com/blog/fight">importantnotimportant.com/blog/fight</a>.</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at funtalk@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a><a href="https://www.twitter.com/importantnotimp"> </a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#89: Why Does It Require a PhD in Neuroscience Just to Support a Green New Deal?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/89_why_does_it_require_a_phd_in_neuroscience_just_to_support_a_green_new_deal</link>
  <description>In Episode 89, Quinn &amp; Brian discuss: Taking down the white guy who politically stabbed you (and the planet) in the back. Our guest is: Dr. Arati Kreibich. She gave us a call a couple weeks back to explain that she’s a freshman Councilmember in Glen Ro...</description>
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  <pubDate>Mon, 23 Mar 2020 06:00:00 +0000</pubDate>
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  <itunes:episode>89</itunes:episode>
  <content:encoded><![CDATA[<p><b>In Episode 89</b>, Quinn &amp; Brian discuss: <b>Taking down the white guy who politically stabbed you (and the planet) in the back.</b></p>    <p>Our guest is: <b>Dr. Arati Kreibich.</b> She gave us a call a couple weeks back to explain that she’s a freshman Councilmember in Glen Rock, a proud immigrant, a neuroscientist, a mother, and a grassroots organizer who is now running for Congress in New Jersey’s 5th Congressional District, because I GUESS THAT’S WHAT IT’S COME TO.</p>    <p>In the last congressional election, Dr. Kreibich campaigned (a lot) for the current representative, Josh Gottheimer. She saw <i>Josh</i> as an opportunity for the district to move forward, but she’s been disillusioned and disappointed by the decisions he’s made in the name of “bipartisanship.” </p>    <p>So, instead of backing another rich white man who doesn’t actually care, Dr. Kreibich decided to take Gottheimer down herself. WE'RE IN.</p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"><b> </b></a><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>New here? </b>Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com/"> podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p>The Giving Tree by Shel Silverstein</p></li>
<li><p>Night by Elie Wiesel</p></li>
<li><p>INI Book Club:<a href="https://bookshop.org/lists/important-not-important-book-club"> https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Twitter: <a href="https://twitter.com/Arati4Congress">twitter.com/Arati4Congress</a></p></li>
<li><p><a href="https://www.aratiforcongress.com/">www.aratiforcongress.com</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at<a href="http://newsletter.importantnotimportant.com/"> newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter:<a href="http://twitter.com/ImportantNotImp"> twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn:<a href="http://twitter.com/quinnemmett"> twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian:<a href="https://twitter.com/beansaight"> twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook:<a href="http://facebook.com/ImportantNotImportant"> facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane:<a href="http://timblane.com/"> timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com/">Artwork by Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#88: You Voted for Clean Energy… So Where The Hell Is it?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/88_you_voted_for_clean_energy_so_where_the_hell_is_it</link>
  <description>In Episode 88, Quinn &amp; Brian ask: You voted for clean energy… so why hasn’t it become a thing yet? Our guest is: Dr. Leah Stokes, author of the new book Short Circuiting Policy: Interest Groups and the Battle Over Clean Energy and Climate Policy in the...</description>
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  <pubDate>Mon, 16 Mar 2020 06:00:00 +0000</pubDate>
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  <itunes:episode>88</itunes:episode>
  <content:encoded><![CDATA[<p><b>In Episode 88</b>, Quinn &amp; Brian ask: <b>You voted for clean energy… so why hasn’t it become a thing yet?</b></p>    <p>Our guest is: <b>Dr. Leah Stokes</b>, author of the new book <a href="https://www.leahstokes.com/book">Short Circuiting Policy: Interest Groups and the Battle Over Clean Energy and Climate Policy in the American States</a><b> </b>She’s like Captain Planet if Captain Planet was a powerful woman with a Ph.D. in kicking polluters’ asses AND public policy.</p>    <p>At the end of this episode, you’ll know exactly why your state is still building or spewing fossil fuels and how you can help burn it all down. The energy system in our country is functioning exactly as it was designed — poorly and toxically — but we do have the ability to reclaim our air, reclaim our water, and reclaim our health if we start working together now.</p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"><b> </b></a><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>New here? </b>Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com/"> podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p>“The Education of an Idealist: A Memoir” by Samantha Power</p></li>
<li><p><a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3">https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p>Twitter: <a href="https://twitter.com/leahstokes">twitter.com/leahstokes</a></p></li>
<li><p>Website: <a href="https://www.leahstokes.com/">www.leahstokes.com</a></p></li>
<li><p>Leah’s Book: <a href="https://www.leahstokes.com/book">www.leahstokes.com/book</a></p></li>
<li><p>NextGen America: <a href="https://nextgenamerica.org/">nextgenamerica.org</a></p></li>
<li><p>Indow Window Inserts: <a href="https://indowwindows.com/">indowwindows.com</a></p></li>
<li><p>Get the 5 Calls app: <a href="https://5calls.org/">5calls.org</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at<a href="http://newsletter.importantnotimportant.com/"> newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter:<a href="http://twitter.com/ImportantNotImp"> twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn:<a href="http://twitter.com/quinnemmett"> twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian:<a href="https://twitter.com/beansaight"> twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook:<a href="http://facebook.com/ImportantNotImportant"> facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane:<a href="http://timblane.com/"> timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com/">Artwork by Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#87: What&#39;s In Your Moisturizer, Anyways?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/87_what_s_in_your_moisturizer_anyways</link>
  <description>In Episode 87, Quinn &amp; Brian ask: What, exactly, are we putting on our bodies (and why aren’t more people asking questions about it)? Our guest is: Gregg Renfrew. Gregg is a serial entrepreneur who most recently founded Beautycounter to increase transp...</description>
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  <pubDate>Mon, 09 Mar 2020 06:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c7-b145-76cd-8b1e-c93ef850b376/019d39c7-b1d6-7d23-a26a-6e024f6a45b5.mp3" type="audio/mpeg" length="62089846" />
  <itunes:duration>3880</itunes:duration>
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  <content:encoded><![CDATA[<p>In <b>Episode 87</b>, Quinn &amp; Brian ask: <b>What, exactly, are we putting on our bodies (and why aren’t more people asking questions about it)?</b></p>    <p>Our guest is: <b>Gregg Renfrew</b>. Gregg is a serial entrepreneur who most recently founded <b>Beautycounter</b> to increase transparency and safety in the personal care industry. She also actively lobbies for regulation in the cosmetics industry to limit the number of harmful chemicals included in products sold in America because, you know, less poison in and on our bodies is a good thing — a good thing that many other companies in the beauty industry fight vehemently against.</p>    <p>There are complicated ingredients in our cosmetics, moisturizers… well, pretty much everything we’re sold to put on our body to make it look or feel better. And these ingredients are increasingly obscured by labeling trickery, like the deceptive word “fragrance” that can hide dozens of potentially dangerous chemicals — and, holy hell, after what we learned in this episode, we are so on board with getting to the bottom of all of it.</p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"><b> </b></a><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>New here? </b>Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com/"> podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club:</b></p>   <ul><li><p>“Start with Why” by Simon Sinek</p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p>Instagram: <a href="http://www.instagram.com/greggrenfrew">www.instagram.com/greggrenfrew</a></p></li>
<li><p>Facebook: <a href="http://www.facebook.com/gregg.renfrew">www.facebook.com/gregg.renfrew</a></p></li>
<li><p> <a href="http://www.beautycounter.com">www.beautycounter.com</a></p></li>
<li><p>The Never List: <a href="http://www.beautycounter.com/the-never-list">www.beautycounter.com/the-never-list</a></p></li>
<li><p>Want to take action now? Text #betterbeauty to 52886</p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at<a href="http://newsletter.importantnotimportant.com/"> newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter:<a href="http://twitter.com/ImportantNotImp"> twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn:<a href="http://twitter.com/quinnemmett"> twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian:<a href="https://twitter.com/beansaight"> twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook:<a href="http://facebook.com/ImportantNotImportant"> facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane:<a href="http://timblane.com/"> timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com/">Artwork by Amrit Pal</a></p></li>
</ul>    <p>Important, Not Important is produced by Crate Media</p>]]></content:encoded>
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  <title>Special Edition: How to Survive the Coronavirus (With Your Sanity Intact)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/special_edition_how_to_survive_the_coronavirus_with_your_sanity_intact</link>
  <description>In this special episode, Quinn (with some help from our friends at the CDC and elsewhere) talks you through everything you need to know about the coronavirus, what you can do to prepare, and — maybe most importantly — what you can’t. Want to read or pr...</description>
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  <pubDate>Tue, 03 Mar 2020 23:31:00 +0000</pubDate>
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  <itunes:duration>1586</itunes:duration>
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  <content:encoded><![CDATA[<p>In this special episode, Quinn (with some help from our friends at the CDC and elsewhere) talks you through everything you need to know about the coronavirus, what you can do to prepare, and — maybe most importantly — what you can’t.</p>    <p>Want to read or print or share with friends? The matching blog post is here: <a href="https://www.importantnotimportant.com/blog/2020/3/2/how-to-survive-the-coronavirus-with-your-sanity-intact">https://www.importantnotimportant.com/blog/2020/3/2/how-to-survive-the-coronavirus-with-your-sanity-intact</a>.</p>]]></content:encoded>
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  <title>#86: Farming While Black: The Past and The Future</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/86_farming_while_black_the_past_and_the_future</link>
  <description>In Episode 86, Quinn &amp; Brian ask: What can we do to support the black farmers who have the ancient answers to rebuilding our soil, farms, and food system? Our guest is: Leah Penniman, Co-Director and Farm Manager of Soul Fire Farm, a farm dedicated to ...</description>
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  <pubDate>Mon, 02 Mar 2020 09:43:00 +0000</pubDate>
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  <itunes:duration>3500</itunes:duration>
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  <itunes:episode>86</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 86, Quinn &amp; Brian ask: <b>What can we do to support the black farmers who have the ancient answers to rebuilding our soil, farms, and food system?</b></p>    <p>Our guest is: <b>Leah Penniman</b>, Co-Director and Farm Manager of <b>Soul Fire Farm</b>, a farm dedicated to ending racism and injustice in the food system. Leah is also the author of “Farming While Black: Soul Fire Farm’s Practical Guide to Liberation on the Land.”</p>    <p>In many ways, Soul Fire Farm represents a new start for American agriculture — a new start built on some very old roots, carrying on the legacy and wisdom of sustainable African farming traditions. We all benefit from the incredible work that Li and the others at Soul Fire Farm are doing, and this is a piece of historical and ecological education that everyone in the US, in particular, should be aware of.</p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"><b> </b></a><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>New here? </b>Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com/"> podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club:</b><a href="https://bookshop.org/lists/important-not-important-book-club"> https://bookshop.org/lists/important-not-important-book-club</a></p>    <p><b>Links:</b></p>   <ul>
<li><p>www.soulfirefarm.org</p></li>
<li><p>www.farmingwhileblack.org</p></li>
<li><p>Northeast Farmers of Color Land Trust: www.nefoclandtrust.org</p></li>
<li><p>National Black Food and Justice Alliance: www.blackfoodjustice.org</p></li>
<li><p>Instagram: www.instagram.com/leahpenniman</p></li>
<li><p>Facebook: www.facebook.com/leah.penniman</p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at<a href="http://newsletter.importantnotimportant.com/"> newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter:<a href="http://twitter.com/ImportantNotImp"> twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn:<a href="http://twitter.com/quinnemmett"> twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian:<a href="https://twitter.com/beansaight"> twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook:<a href="http://facebook.com/ImportantNotImportant"> facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane:<a href="http://timblane.com/"> timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com/">Artwork by Amrit Pal</a></p></li>
</ul>    <p>Important, Not Important is produced by Crate Media</p>]]></content:encoded>
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  <title>#85: A Blueprint for Fighting Food Waste in Your Community</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/85_a_blueprint_for_fighting_food_waste_in_your_community</link>
  <description>In Episode 85, Quinn asks: Is there a blueprint for fighting food waste in your city? Our guest is: Rick Nahmias. As Founder and Executive Director of Food Forward, Rick has spent more than a decade harvesting the bounty of LA’s fresh fruit and vegetab...</description>
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  <pubDate>Mon, 24 Feb 2020 08:00:00 +0000</pubDate>
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  <itunes:duration>4706</itunes:duration>
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  <content:encoded><![CDATA[<p><b>In Episode 85</b>, Quinn asks:<b> Is there a blueprint for fighting food waste in your city?</b></p>    <p>Our guest is: <b>Rick Nahmias.</b> As Founder and Executive Director of <b>Food Forward</b>, Rick has spent more than a decade harvesting the bounty of LA’s fresh fruit and vegetables and getting them to the organizations feeding the many, many, many people in Southern California who cannot otherwise afford it.</p>    <p>When you realize just how much food goes to waste in the United States, it’s a little sickening. And when you then consider how many people go hungry every day in the United States, it’s more than a little disheartening. </p>    <p>But the bright side — and, yes, we know that we wouldn’t need to talk about the bright side of every topic if we didn’t exclusively talk about how our world is going to hell — is that, wherever you might live, you can help get food out of the landfill and onto the plates of people who need it.</p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"><b> </b></a><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>New here? </b>Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com/"> podcast.importantnotimportant.com</a>.</p>    <p><b>INI Book Club:</b></p>   <ul>
<li><p>The Dalai Lama's Book of Love and Compassion by Dalai Lama</p></li>
<li><p>INI Book Club:<a href="https://bookshop.org/lists/important-not-important-book-club"> https://bookshop.org/lists/important-not-important-book-club</a></p></li>
</ul>    <p><b>Links:</b></p>   <ul>
<li><p><a href="https://foodforward.org/">www.foodforward.org</a></p></li>
<li><p>Spring Melt (April 4th @ The Jim Henson Company Lot): <a href="https://foodforward.org/about/spring-melt/">www.foodforward.org/about/spring-melt</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/foodforward/">www.instagram.com/foodforward</a></p></li>
<li><p>Facebook: <a href="https://www.facebook.com/foodforwardla/">www.facebook.com/foodforwardla</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/foodforwardla">www.twitter.com/foodforwardla</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="http://twitter.com/briancolbertken">twitter.com/briancolbertken</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#84: How is Climate Change (Already) Affecting Immigration to the USA?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/84_how_is_climate_change_already_affecting_immigration_to_the_usa</link>
  <description>We’re back! In Episode 84, Quinn &amp; Brian ask: Is the USA responsible for climate refugees (and then turning them away)? Our guest is: Jessica Cisneros, a 26-year-old immigration and human rights attorney and proud Mexican-American woman running for Con...</description>
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  <pubDate>Mon, 17 Feb 2020 07:00:00 +0000</pubDate>
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  <itunes:duration>1813</itunes:duration>
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  <itunes:episode>84</itunes:episode>
  <content:encoded><![CDATA[<p><b>We’re back! </b></p>    <p><b>In Episode 84</b>, Quinn &amp; Brian ask: Is the USA responsible for climate refugees (and then turning them away)?</p>    <p>Our guest is: <b>Jessica Cisneros</b>, a 26-year-old immigration and human rights attorney and proud Mexican-American woman running for Congress in Texas’ 28th district to fight for working families.</p>    <p>Jessica’s opponent and the district’s incumbent is Henry Cuellar, “an anti-choice, anti-labor, pro-NRA Democrat who voted with Donald Trump and the Republicans almost 70% of the time last Congress,” according to Jessica’s campaign website. Rick Perry also appointed him to Texas Secretary of State, so that’s a big red flag. On top of all that, Cuellar is one of the top congressional recipients from the oil and gas industry and — surprise, surprise — he has voted for rolling back environmental regulations. Funny how that works.</p>    <p>But here’s the thing: those choices don’t just affect voters in Texas’ 28th district. They affect generations of people in Texas, as well as people from other areas of the world who are already experiencing devastating effects from the climate crisis. But doing the work now to support and vote for people like Jessica will improve the lives of people around the world, for generations.</p>    <p><b>Have feedback or questions?</b><a href="http://www.twitter.com/importantnotimp"><b> </b></a><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>New here? </b>Get started with our fan favorite episodes at<a href="http://podcast.importantnotimportant.com/"> podcast.importantnotimportant.com</a>.</p>    <p><b>Links:</b></p>   <ul>
<li><p>Facebook: <a href="https://www.facebook.com/JCisnerosTX">https://www.facebook.com/JCisnerosTX</a></p></li>
<li><p>Instagram: <a href="https://www.instagram.com/jcisnerostx_/">https://www.instagram.com/jcisnerostx_/</a></p></li>
<li><p>Twitter: <a href="https://twitter.com/JCisnerosTX">https://twitter.com/JCisnerosTX</a></p></li>
<li><p>Website: <a href="http://www.jessicacisnerosforcongress.com/">http://www.jessicacisnerosforcongress.com/</a></p></li>
<li><p>Are you a Shit Giver? Do you hate ads? Just love Fun Talk? Head over to <a href="http://importantnotimportant.com/shitgiver">http://importantnotimportant.com/shitgiver</a> to learn more about our new premium feed!</p></li>
<li><p>Look at George W. Bush cradling Jessica’s opponent’s face: <a href="https://media.gettyimages.com/photos/capitol-hill-president-george-w-bushs-state-of-the-union-address-2006-picture-id95669298?s=2048x2048">https://media.gettyimages.com/photos/capitol-hill-president-george-w-bushs-state-of-the-union-address-2006-picture-id95669298?s=2048x2048</a></p></li>
<li><p>“Climate refugees can't be returned home, says landmark UN human rights ruling”: <a href="https://www.theguardian.com/world/2020/jan/20/climate-refugees-cant-be-returned-home-says-landmark-un-human-rights-ruling">https://www.theguardian.com/world/2020/jan/20/climate-refugees-cant-be-returned-home-says-landmark-un-human-rights-ruling</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at<a href="http://newsletter.importantnotimportant.com/"> newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter:<a href="http://twitter.com/ImportantNotImp"> twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn:<a href="http://twitter.com/quinnemmett"> twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian:<a href="https://twitter.com/beansaight"> twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook:<a href="http://facebook.com/ImportantNotImportant"> facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane:<a href="http://timblane.com/"> timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com/">Artwork by Amrit Pal</a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>SPECIAL PREVIEW: Issue #169: CRISPR’ing Cancer, BP Oil, &amp; Democrats Campaigning on Soil</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/special_preview_issue_169_crispr_ing_cancer_bp_oil_democrats_campaigning_on_soil</link>
  <description>This is a special preview of our new weekly audio newsletter. It&#39;s all the most vital science news you missed, with action steps you can take to fight back, delivered in five minutes and read by Brian. After this week, it&#39;s a premium-only product, so i...</description>
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  <pubDate>Fri, 14 Feb 2020 10:40:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c7-bf05-79b1-845d-6116f946016b/019d39c7-bfea-700e-b7f1-bf9de99d87a1.mp3" type="audio/mpeg" length="7335151" />
  <itunes:duration>458</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
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  <content:encoded><![CDATA[<p><i><b>This is a special preview of our new weekly audio newsletter</b></i><i>. It's all the most vital science news you missed, with action steps you can take to fight back, delivered in five minutes and read by Brian. After this week, it's a premium-only product, so if you find it valuable, go to </i><a href="https://www.importantnotimportant.com/shitgiver"><i>importantnotimportant.com/shitgiver</i></a><i> to subscribe!</i></p>    <p><b>This week: </b>the EU lost their meat pies to Boris but gained a hell of a lot of clean energy; energy emissions are flat worldwide but flat isn't enough; be damn glad you're not stuck on a cruise ship with the coronavirus; we CRISPR'd the first cancer patients; can we trust BP oil?; Democrats are campaigning on fixing our soil</p>   <ul>
<li><p>Find links from this newsletter and more at <a href="https://slack-redir.net/link?url=http%3A%2F%2Fimportantnotimportant.com%2Fnewsletter">importantnotimportant.com/newsletter</a></p></li>
<li><p>Got feedback? Email us at funtalk@importantnotimportant.com</p></li>
<li><p>Follow us on Twitter at<a href="https://www.twitter.com/importantnotimp"> @importantnotimp</a><a href="https://www.twitter.com/importantnotimp"> </a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>Introducing the Important, Not Important: Sh*t-Giver Edition!</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/introducing_the_important_not_important_sh_t-giver_edition</link>
  <description>We’re very excited to announce the launch of our new premium podcast feed — The Shit-Giver Edition! Our main feed (this one) will always be free, and will always host the latest in our award-nominated &quot;save the world&quot; conversations, with ads read by us...</description>
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  <pubDate>Thu, 13 Feb 2020 01:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c7-be33-76e4-b102-eb3f2f28d407/019d39c7-beb8-73fc-872d-75d046089b49.mp3" type="audio/mpeg" length="3100361" />
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  <content:encoded><![CDATA[<p><b>We’re very excited to announce the launch of our new premium podcast feed — The Shit-Giver Edition!</b></p>    <p><b>Our main feed (this one) will always be free,</b> and will always host the latest in our award-nominated "save the world" conversations, with ads read by us to help pay the bills. Our mission remains to reach the greatest audience and affect as much change as two guys and a rescue dog possibly can.</p>    <p>But for those of you that don't want ads, or love Fun Talks, or just want to support our hard work -- you can now go premium!</p>    <p><b>In exchange for supporting the show with $5 a month or $49 a year (a 17% discount!), you'll get: </b></p>   <ul>
<li><p>Exclusive access to *ad-free* versions of the main "save the world" shows</p></li>
<li><p>All of our *Fun Talk* episodes</p></li>
<li><p>A *brand-new* audio version of our weekly newsletter. That’s all of the news you missed, read in the sultry voice of Brian Colbert Kennedy, delivered to your favorite podcasting app every Friday.</p></li>
</ul>    <p><b>Plus</b>, you’ll get a *discount on merchandise* in our store!</p>    <p><b>So head on over to </b><a href="http://importantnotimportant.com/shitgiver"><b>http://importantnotimportant.com/shitgiver</b></a> to invest in the future of our work and help pay, most importantly, for Brian’s coffee.</p>    <p>Thanks, as always, for all of your support.</p>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#83: Knock Knock. Who’s There? Climate Change. Climate Change Who? Climate Change Pooped On Your Head. (A Conversation About Mangroves)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/83_knock_knock_who_s_there_climate_change_climate_change_who_climate_change_pooped_on_your_head_a_conversation_about_mangroves</link>
  <description>In Episode 83, Quinn &amp; Brian discuss: Blue carbon, the patriarchy, and how one of those two things has ruined the other (we’ll give you three guesses). Our guests are Dr. Sarah Myhre and Priya Shukla. Dr. Myhre is a leading voice in the fields of clima...</description>
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  <pubDate>Tue, 05 Nov 2019 05:00:00 +0000</pubDate>
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  <itunes:duration>5766</itunes:duration>
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  <content:encoded><![CDATA[<p><b>In Episode 83</b>, Quinn &amp; Brian discuss: <b>Blue carbon, the patriarchy, and how one of those two things has ruined the other</b> (we’ll give you three guesses).</p>    <p>Our guests are <b>Dr. Sarah Myhre and Priya Shukla</b>. Dr. Myhre is a leading voice in the fields of climate science, science communication, and public advocacy, as well as a Fellow with Project Drawdown and the Executive Director of the Rowan Institute. </p>    <p>Priya is a PhD Student (AKA an almost-doctor) at UC Davis studying how climate change affects shellfish aquaculture operations within the coastal ocean, as well as a board member at The Rowan Institute and a Forbes contributor writing about ocean science.</p>    <p>Blue Carbon is not an upcoming sequel to the highly-underrated <i>Deep Blue Sea</i> or a spinoff of the Netflix show <i>Altered Carbon</i>. Rather, it’s our best chance of sucking carbon right out of the air, if the man doesn’t keep trying to keep it down. These two more or less cut us out of the conversation — as it should be when we’re talking to two people who actually know what they’re talking about — debating the merits of different solutions to healing our oceans and addressing the climate crisis. But(!) we do make a few jokes. So, you know, we’re doing our part too.</p>    <p>Want to send us feedback? <a href="http://twitter.com/ImportantNotImp">Tweet us</a>, <a href="mailto:funtalk@importantnotimportant.com">email us</a>, or leave us a <a href="https://anchor.fm/important-not-important/message">voice message</a>!</p>    <p><b>Trump’s Book Club:</b></p>   <ul><li><p><i>F*** You Very Much: The Surprising Truth about why People are So Rude</i> by Danny Wallace &amp; <i>Invisible Women: Exposing Data Bias in a World Designed for Men</i> by Caroline Criado-Perez: <a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3">https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</a></p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p>Have feedback or questions? Send a message to <a href="mailto:funtalk@importantnotimportant.com">funtalk@importantnotimportant.com</a></p></li>
<li><p>Leave us a voice message: <a href="https://anchor.fm/important-not-important/message">anchor.fm/important-not-important/message</a></p></li>
<li><p><a href="http://sarahmyhre.com/">Sarahmyhre.com</a></p></li>
<li><p>Sarah on Twitter: <a href="https://twitter.com/sarahemyhre">twitter.com/sarahemyhre</a></p></li>
<li><p><a href="https://www.priyashukla.com/">Priyashukla.com</a></p></li>
<li><p>Priya on Twitter: <a href="https://twitter.com/priyology?lang=en">twitter.com/priyology</a></p></li>
<li><p>Read Priya’s blog: <a href="https://www.forbes.com/sites/priyashukla/">www.forbes.com/sites/priyashukla/</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Check out our Morning Show and other daily bite-size content on Instagram: <a href="http://instagram.com/ImportantNotImportant">instagram.com/ImportantNotImportant</a></p></li>
<li><p>Like and share us on Facebook<b>: </b><a href="http://facebook.com/ImportantNotImportant"><b>facebook.com/ImportantNotImportant</b></a></p></li>
<li><p>Pin us on Pinterest:<b> </b><a href="http://pinterest.com/ImportantNotImportant"><b>pinterest.com/ImportantNotImportant</b></a></p></li>
<li><p>Tumble us or whatever the hell you do on Tumblr: <a href="http://importantnotimportant.tumblr.com/"><b>importantnotimportant.tumblr.com</b></a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/"><b>timblane.com</b></a></p></li>
</ul>]]></content:encoded>
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    <item>
  <title>BONUS: Help Dr. Ghazala Hashmi Flip Virginia</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/bonus_help_dr_ghazala_hashmi_flip_virginia</link>
  <description>We’re interrupting your normally scheduled programming with a Special Election Report! So, today, Quinn &amp; Brian ask: Will You Help Us Flip Virginia? Our guest is Dr. Ghazala Hashmi, an immigrant, educator, and mother who is running in the general elect...</description>
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  <pubDate>Tue, 29 Oct 2019 06:00:00 +0000</pubDate>
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  <itunes:duration>2964</itunes:duration>
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  <content:encoded><![CDATA[<p><b>We’re interrupting your normally scheduled programming with a Special Election Report</b>! So, today, Quinn &amp; Brian ask: <b>Will You Help Us Flip Virginia?</b></p>    <p>Our guest is <b>Dr. Ghazala Hashmi</b>, an immigrant, educator, and mother who is running in the <b>general election for Virginia State Senate District 10 on November 5, 2019</b> — just seven days after this episode airs! That means there are just seven days left to flip Virginia and make it blue.</p>    <p>This is a special episode for us, and not only because we think Brian’s U.S. electoral map Halloween costume looks much better on him in blue (we’re thinking long-term here). Virginia is also Quinn’s home state and we have an opportunity to guide it towards a significantly more kick-ass future with women like Ghazala at the helm! So, if you don’t do it for the future of our nation and world, will you at least do something for Quinn?</p>    <p>Want to send us feedback? <a href="http://twitter.com/ImportantNotImp">Tweet us</a>, <a href="mailto:funtalk@importantnotimportant.com">email us</a>, or leave us a <a href="https://anchor.fm/important-not-important/message">voice message</a>!</p>    <p><b>Support Dr. Hashmi:</b></p>   <ul>
<li><p>Donate to Dr. Hashmi RIGHT NOW: <a href="https://secure.actblue.com/donate/ghazalahashmiwebsite">secure.actblue.com/donate/ghazalahashmiwebsite</a><a href="https://secure.actblue.com/donate/ghazalahashmiwebsite"> </a></p></li>
<li><p>Learn more at <a href="https://ghazalahashmi.com/">ghazalahashmi.com</a><a href="https://ghazalahashmi.com/"> </a></p></li>
</ul>    <p><b>Trump’s Book Club:</b></p>   <ul><li><p>The Constitution of the United States of America: <a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3">https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</a><a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3"> </a></p></li></ul>    <p><b>Other Links:</b></p>   <ul>
<li><p>Have feedback or questions? Send a message to <a href="mailto:funtalk@importantnotimportant.com">funtalk@importantnotimportant.com</a><a href="mailto:funtalk@importantnotimportant.com"> </a></p></li>
<li><p>Leave us a voice message: <a href="https://anchor.fm/important-not-important/message">anchor.fm/important-not-important/message</a><a href="https://anchor.fm/important-not-important/message"> </a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>! </p></li>
<li><p>Check out our Morning Show and other daily bite-size content on Instagram: <a href="http://instagram.com/ImportantNotImportant">instagram.com/ImportantNotImportant</a><a href="http://instagram.com/ImportantNotImportant"> </a></p></li>
<li><p>Leave us a voice message: <a href="https://anchor.fm/important-not-important/message">anchor.fm/important-not-important/message</a><a href="https://anchor.fm/important-not-important/message"> </a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a><a href="http://twitter.com/quinnemmett"> </a></p></li>
<li><p>Follow Brian: <a href="http://twitter.com/briancolbertken">twitter.com/briancolbertken</a><a href="http://twitter.com/briancolbertken"> </a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a><a href="http://twitter.com/ImportantNotImp"> </a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a><a href="http://facebook.com/ImportantNotImportant"> </a></p></li>
<li><p>Pin us on Pinterest: <a href="http://pinterest.com/ImportantNotImportant">pinterest.com/ImportantNotImportant</a><a href="http://pinterest.com/ImportantNotImportant"> </a></p></li>
<li><p>Tumble us or whatever the hell you do on Tumblr: <a href="http://importantnotimportant.tumblr.com/">importantnotimportant.tumblr.com</a><a href="http://importantnotimportant.tumblr.com/"> </a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a><a href="http://timblane.com/"> </a></p></li>
</ul>    <p><i>Important, Not Important is produced by </i><a href="http://crate.media/"><i>Crate Media</i></a></p>]]></content:encoded>
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  <title>#82: Sustainable Trees + Death Metal = Climate Progress</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/82_sustainable_trees_death_metal_climate_progress</link>
  <description>In Episode 82, Quinn &amp; Brian discuss: How to fix our somewhat pressing land reconfiguration issues -- from 30,000 feet down to the soil under your feet. Our guest is Dr. Iara Lacher, a land use ecologist at the Smithsonian Conservation Biology Institut...</description>
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  <pubDate>Tue, 22 Oct 2019 06:00:00 +0000</pubDate>
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  <itunes:duration>3933</itunes:duration>
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  <itunes:explicit>true</itunes:explicit>
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  <itunes:episode>82</itunes:episode>
  <content:encoded><![CDATA[<p><b>In Episode 82</b>, Quinn &amp; Brian discuss: <b>How to fix our somewhat pressing land reconfiguration issues -- from 30,000 feet down to the soil under your feet.</b></p>    <p>Our guest is <b>Dr. Iara Lacher</b>, a land use ecologist at the Smithsonian Conservation Biology Institute. She is also the co-runner of a small nursery out of northwestern Virginia called Seven Bends Nursery. The work she does is based around sustainable planning and living, where they conduct the science to provide information for use in planning, land use, and conservation. She also wants to, through the nursery, provide these materials on a smaller scale to homeowners.</p>    <p>We have a lot of work to do to combat climate change. We need to drastically rebuild our land use from top to bottom, reforesting the world — and before we can even start doing that, we have to stop deforestation. There is no one solution that’s going to solve it all, but we need a diverse portfolio of planning for our ecological future.</p>    <p>Want to send us feedback? <a href="http://twitter.com/ImportantNotImp">Tweet us</a>, <a href="mailto:funtalk@importantnotimportant.com">email us</a>, or leave us a <a href="https://anchor.fm/important-not-important/message">voice message</a>!</p>    <p><b>Trump’s Book Club:</b></p>   <ul><li><p><i>Silent Spring</i> by Rachel Carson: <a href="https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3">https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</a></p></li></ul>    <p><b>Links:</b></p>   <ul>
<li><p>Have feedback or questions? Send a message to <a href="mailto:funtalk@importantnotimportant.com">funtalk@importantnotimportant.com</a></p></li>
<li><p>Leave us a voice message: <a href="https://anchor.fm/important-not-important/message">anchor.fm/important-not-important/message</a></p></li>
<li><p>Smithsonian Institution: <a href="https://www.si.edu/">www.si.edu</a></p></li>
<li><p>Conservation Biology Institute: <a href="https://consbio.org/">consbio.org</a></p></li>
<li><p>Changing Landscapes Initiative: <a href="http://www.vaworkinglandscapes.org/what-we-do/collaborative-projects/203-changing-landscapes-initiative">www.vaworkinglandscapes.org/what-we-do/collaborative-projects/203-changing-landscapes-initiative</a></p></li>
</ul>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p>Check out our Morning Show and other daily bite-size content on Instagram: <a href="http://instagram.com/ImportantNotImportant">instagram.com/ImportantNotImportant</a></p></li>
<li><p>Leave us a voice message: <a href="https://anchor.fm/important-not-important/message">anchor.fm/important-not-important/message</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="http://twitter.com/briancolbertken">twitter.com/briancolbertken</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Pin us on Pinterest: <a href="http://pinterest.com/ImportantNotImportant">pinterest.com/ImportantNotImportant</a></p></li>
<li><p>Tumble us or whatever the hell you do on Tumblr: <a href="http://importantnotimportant.tumblr.com/">importantnotimportant.tumblr.com</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
</ul>]]></content:encoded>
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  <title>#81: Legalizing the Other Weed</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/81_legalizing_the_other_weed</link>
  <description>In Episode 81, Quinn &amp; Brian discuss: Legalizing the weed of the sea. Our guests are Bren Smith and Tom Ford, two fine, clean-living gentleman who are out on the water, every day, trying to change the way that we eat and use the ocean to our benefit — ...</description>
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  <pubDate>Tue, 08 Oct 2019 06:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c7-eaa5-7eef-8394-bfac1fd785b0/019d39c7-eb71-77da-b30e-14d552bc8f8b.mp3" type="audio/mpeg" length="74234894" />
  <itunes:duration>4639</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episode>81</itunes:episode>
  <content:encoded><![CDATA[<p><b>In Episode 81, Quinn &amp; Brian discuss: Legalizing the weed of the sea.</b></p>    <p>Our guests are <b>Bren Smith and Tom Ford</b>, two fine, clean-living gentleman who are out on the water, every day, trying to change the way that we eat and use the ocean to our benefit — and, more importantly, to the ocean’s benefit (which seems obvious to us, but apparently is not).</p>    <p>Bren started the Thimble Island Ocean Farm, a farm dedicated to restorative ocean farming, and is the Executive Director and co-founder of GreenWave, a nonprofit supporting a new generation of ocean farmers feeding the planet and building a blue-green economy in the era of climate change.</p>    <p>Tom Ford is Executive Director of The Bay Foundation, Director of the Santa Monica Bay National Estuary Program, and Co-Director of the Coastal Research Institute at Loyola Marymount University — all of which adds up to him being a super smart guy with a lot of ideas about how we can improve both the ocean and our lives, and as we’ll learn today, some of them are surprisingly cheap and easy!</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Trump’s Book Club:</p>    <p>The Lorax &amp; In a Fisherman's Language: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Have feedback or questions? Send a message to funtalk@importantnotimportant.com</p>    <p>Leave us a voice message: anchor.fm/important-not-important/message</p>    <p>GreenWave: www.greenwave.org</p>    <p>The Bay Foundation: www.santamonicabay.org/</p>    <p>Eat Like a Fish by Bren Smith: www.amazon.com/Eat-Like-Fish-Adventures-Restorative-ebook/dp/B07GMYJJWM</p>    <p>“Is Seaweed the Next Superfood?”: www.newyorker.com/magazine/2015/11/02/a-new-leaf</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant</p>    <p>Leave us a voice message: anchor.fm/important-not-important/message</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Intro/outro by Tim Blane: timblane.com</p>]]></content:encoded>
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  <title>#80: Mosquitoes. The Serial Killers of Nature. Should We Make Them Go Away?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/80_mosquitoes_the_serial_killers_of_nature_should_we_make_them_go_away</link>
  <description>In Episode 80, Quinn &amp; Brian discuss Quinn’s wife’s least favorite thing: Mosquitoes! Our guest is Dr. Natalie Kofler, a trained scientist and the founding director of Editing Nature at Yale University, a global initiative to steer responsible developm...</description>
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  <pubDate>Tue, 01 Oct 2019 07:00:00 +0000</pubDate>
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  <itunes:duration>4154</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episode>80</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 80, Quinn &amp; Brian discuss Quinn’s wife’s least favorite thing: Mosquitoes!</p>    <p>Our guest is Dr. Natalie Kofler, a trained scientist and the founding director of Editing Nature at Yale University, a global initiative to steer responsible development and deployment of environmental genetic technologies. Dr. Kofler’s work navigates the technical, ecological, and ethical complexity of gene editing applications designed to impact wild species, such as CRISPR-edited mosquitoes to prevent malaria transmission.</p>    <p>Dr. Kofler shares a deep level of technical understanding, paired with a heaping helping of compassion and nuance that is really something to behold. We are so happy she’s one of the people leading us into the future, and leading by a much-needed example.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Trump’s Book Club:</p>    <p>Braiding Sweetgrass by Robin Wall Kimmerer: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Have feedback or questions? Send a message to funtalk@importantnotimportant.com</p>    <p>Leave us a voice message: anchor.fm/important-not-important/message</p>    <p>Editing Nature: editingnature.org</p>    <p>Twitter: twitter.com/nataliekofler</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant</p>    <p>Leave us a voice message: anchor.fm/important-not-important/message</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Important, Not Important is produced by Crate Media</p>]]></content:encoded>
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  <title>#79: Air Pollution: The Low Hanging Fruit of Our Hellish Future</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/79_air_pollution_the_low_hanging_fruit_of_our_hellish_future</link>
  <description>In Episode 79, Quinn &amp; Brian are back to discuss: Optimism in the air (wait... that doesn’t sound like us). Our guest is Beth Gardiner, an environmental journalist and the author of Choked: Life and Breath in the Age of Air Pollution. We talk about why...</description>
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  <pubDate>Tue, 24 Sep 2019 07:00:00 +0000</pubDate>
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  <itunes:duration>4474</itunes:duration>
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  <itunes:episode>79</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 79, Quinn &amp; Brian are back to discuss: Optimism in the air (wait... that doesn’t sound like us). Our guest is Beth Gardiner, an environmental journalist and the author of Choked: Life and Breath in the Age of Air Pollution. We talk about why Beth was driven to write Choked, how we got to the sad state that we’re in on this planet right now, and how we’re actually getting out of it. It’s not improving everywhere, and it could definitely be improving faster, but this is one area where you can actually see and feel change happening. Want to send us feedback? Tweet us, email us, or leave us a voice message! Trump’s Book Club: “Field Notes from a Catastrophe” by Elizabeth Kolbert: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3 Links: Have feedback or questions? Send a message to funtalk@importantnotimportant.com Leave us a voice message: anchor.fm/important-not-important/message Read “Choked: Life and Breath in the Age of Air Pollution:” www.amazon.com/Choked-Life-Breath-Age-Pollution/dp/022649585X Connect with us: Subscribe to our newsletter at ImportantNotImportant.com! Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant Leave us a voice message: anchor.fm/important-not-important/message Follow Quinn: twitter.com/quinnemmett Follow Brian: twitter.com/briancolbertken Follow us on Twitter: twitter.com/ImportantNotImp Like and share us on Facebook: facebook.com/ImportantNotImportant Pin us on Pinterest: pinterest.com/ImportantNotImportant Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com Intro/outro by Tim Blane: timblane.com Important, Not Important is produced by Crate Media</p>]]></content:encoded>
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  <title>#78: How to Be A Better Ancestor</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/78_how_to_be_a_better_ancestor</link>
  <description>In Episode 78, Quinn &amp; Brian discuss: Planning for chaos. Our guest is Bina Venkataraman, author of the upcoming book The Optimist&#39;s Telescope: Thinking Ahead in a Reckless Age and a teacher in the program on Science, Technology, and Society at MIT. Fa...</description>
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  <pubDate>Tue, 27 Aug 2019 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In <b>Episode 78</b>, Quinn &amp; Brian discuss: Planning for chaos. </p>    <p>Our guest is <b>Bina Venkataraman</b>, author of the upcoming book <i>The Optimist's Telescope: Thinking Ahead in a Reckless Age</i> and a teacher in the program on Science, Technology, and Society at MIT. </p>    <p>Fair warning, so you don’t get upset like Brian did: this is not a real telescope. But you should still be excited, like Brian is now, because Bina is awesome and her book sounds fantastic. As you can probably tell from the title of Bina’s book, this is actually a pretty positive episode! Of course, because we can’t let the silver lining distract you from the thundering cumulonimbus above our heads for too long, we will remind you that a book like this is only necessary because we’re pretty much one Instagram filter away from it being Mad Max out there. </p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message! </p>    <p>Trump’s Book Club: The Lorax by Dr. Seuss: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3 </p>    <p><b>Links: </b></p>    <p>Have feedback or questions? Send a message to funtalk@importantnotimportant.com </p>    <p>Leave us a voice message: anchor.fm/important-not-important/message </p>    <p>Preorder The Optimist's Telescope: writerbina.com/the-optimists-telescope </p>    <p>Twitter: twitter.com/binajv </p>    <p>Bina’s TEDTalk: ted.com/talks/bina_venkataraman_the_power_to_think_ahead_in_a_reckless_age </p>    <p><b>Connect with us: </b></p>    <p>Subscribe to our newsletter at ImportantNotImportant.com! Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant </p>    <p>Leave us a voice message: anchor.fm/important-not-important/message </p>    <p>Follow Quinn: twitter.com/quinnemmett </p>    <p>Follow Brian: twitter.com/briancolbertken </p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp </p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant </p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant </p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com </p>    <p>Intro/outro by Tim Blane: timblane.com </p>    <p>Important, Not Important is produced by Crate Media</p>]]></content:encoded>
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  <title>BEST OF THE BEST: Where Does Ebola Go From Here?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_the_best_where_does_ebola_go_from_here</link>
  <description>In Episode 62, Quinn &amp; Brian asked: Where does Ebola go from here? Our guest is Karin Huster, a Field Coordinator at Doctors Without Borders, where she is currently bouncing between the Democratic Republic of Congo and Mozambique. She spent a decade in...</description>
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  <pubDate>Wed, 21 Aug 2019 01:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 62, Quinn &amp; Brian asked: Where does Ebola go from here?</p>    <p>Our guest is Karin Huster, a Field Coordinator at Doctors Without Borders, where she is currently bouncing between the Democratic Republic of Congo and Mozambique. She spent a decade in the trauma ICU before flinging herself head first into humanitarian efforts across the globe. She’s sorta the Forest Gump of humanitarian field nurses; if there’s a health-related outbreak, or a storm-related outbreak that turns into a health-related outbreak, she’s there – and she’s inspiring as hell!</p>    <p>The latest Ebola outbreak started in the Democratic Republic of Congo in August 2018, which is the worst on record for the DRC and the second largest Ebola outbreak in recorded history. Ebola is a beast of a disease, the kind of thing Hollywood uses as a go-to when they need a horrible disease outbreak. However, we do actually have some experimental drugs for treatment and a promising vaccine, thanks to recent medical advancements, but they don’t seem to be doing a lot to slow the spread of this disease. But why? We get into it in this episode, and Karin explains in further detail in a beautifully written New York Times opinion piece, “Why Couldn’t My Ebola Treatment Center Save This Baby?”</p>    <p>Trump’s Book Club:</p>    <p>Long Walk to Freedom by Nelson Mandela: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Support: http://doctorswithoutborders.org</p>    <p>“Why Couldn’t My Ebola Treatment Center Save This Baby?”: https://www.nytimes.com/2019/01/30/opinion/ebola-treatment-democratic-republic-of-congo.html</p>    <p>LinkedIn: https://www.linkedin.com/in/karin-huster-a225352/</p>    <p>Twitter: https://twitter.com/reunionislagirl</p>    <p>Read all of Karin’s articles: https://muckrack.com/karin-huster/articles</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Intro/outro by Tim Blane: timblane.com</p>]]></content:encoded>
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  <title>#77: Please, Please, Please Do A Good Job, Colorado</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/77_please_please_please_do_a_good_job_colorado</link>
  <description>In Episode 77, Quinn &amp; Brian discuss: How Colorado can fix this wholllllle thing with one little election. Our guest is Mike Johnston, a Democratic candidate for the U.S. Senate from Colorado and the first in our series of conversations about the 2020 ...</description>
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  <pubDate>Tue, 13 Aug 2019 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 77, Quinn &amp; Brian discuss: How Colorado can fix this wholllllle thing with one little election.</p>    <p>Our guest is Mike Johnston, a Democratic candidate for the U.S. Senate from Colorado and the first in our series of conversations about the 2020 elections.</p>    <p>The 2020 Senate elections are going to be really important because flipping the Senate is one of the only protections we might have from another four years of a Republican President – or, if we want to think a little more optimistically, it will allow a new President to make more significant and impactful changes to policies that affect everyone, everywhere.</p>    <p>Colorado is the state where we're most likely to flip a seat, so it’s really going to set the tone for the rest of the 2020 elections.</p>    <p>And we like what Mike has done with his political career so far. As a State Senator, he passed major legislation that opened the doors of college to undocumented students, invested in renewable energy, and won a fight with the NRA to pass common sense gun safety. As Mike said when he announced his campaign, “Colorado deserves a U.S. Senator who will run to our hardest problems and show the leadership to pass real progressive policy.”</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message at anchor.fm/important-not-important/message!</p>    <p>Trump’s Book Club:</p>    <p>Just Like Us: The True Story of Four Mexican Girls Coming of Age in America by Helen Thorpe: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Have feedback or questions? Send a message to funtalk@importantnotimportant.com</p>    <p>Leave us a voice message: anchor.fm/important-not-important/message</p>    <p>Support Mike at https://www.mikejohnstonforcolorado.com/</p>    <p>Instagram: https://www.instagram.com/mikejohnstonco/</p>    <p>Facebook: https://www.facebook.com/MikeJohnstonCO/</p>    <p>Twitter: https://twitter.com/MikeJohnstonCO</p>    <p>These Truths: A History of the United States by Jill Lepore: https://www.amazon.com/These-Truths-History-United-States/dp/0393635244</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>]]></content:encoded>
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  <title>#76: Save the Corals, Save the World</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/76_save_the_corals_save_the_world</link>
  <description>In Episode 76, Quinn &amp; Brian discuss: What you don’t see (any more) when you snorkel. Our guest is Dr. Kim Cobb, a professor in the School of Earth and Atmospheric Sciences at the Georgia Institute of Technology who specializes in climate change, speci...</description>
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  <pubDate>Tue, 06 Aug 2019 07:00:00 +0000</pubDate>
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  <itunes:duration>4204</itunes:duration>
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  <content:encoded><![CDATA[<p>In Episode 76, Quinn &amp; Brian discuss: What you don’t see (any more) when you snorkel.</p>    <p>Our guest is Dr. Kim Cobb, a professor in the School of Earth and Atmospheric Sciences at the Georgia Institute of Technology who specializes in climate change, specifically how the extremes of climate change are changing in the ocean due to anthropogenic greenhouse gasses. She describes herself as 40% Climate Scientist, 40% Mom, and 20% Indiana Jones, somehow managing to balance research in remote areas of the world with raising four children. So she’s definitely badass, probably super human.</p>    <p>Dr. Cobb, like some of our other guests who are researching the future of climate change impacts, is doing so with increasing urgency and desperation in a valiant effort to help us avoid the worst effects of climate change. As science and Dr. Cobb’s body of work are actively attacked by politicians, policy makers, and the public, she and her colleagues are being forced to stand up and scream that we need different policies, now, to keep our communities clean and safe – and we’re happy to at least offer our roof as another place to shout from.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Trump’s Book Club:</p>    <p>Merchants of Doubt by Erik M. Conway and Naomi Oreskes: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Have feedback or questions? Send a message to funtalk@importantnotimportant.com</p>    <p>Leave us a voice message: anchor.fm/important-not-important/message</p>    <p>Dr. Cobb’s lab: shadow.eas.gatech.edu/~kcobb</p>    <p>Twitter: twitter.com/coralsncaves</p>    <p>Citizens’ Climate Lobby: citizensclimatelobby.org</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant</p>    <p>Leave us a voice message: anchor.fm/important-not-important/message</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Important, Not Important is produced by Crate Media</p>]]></content:encoded>
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  <title>BEST OF THE BEST: It’s Getting Hot in Here, and America’s Poor Are Dying Faster Than Everyone Else</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_the_best_it_s_getting_hot_in_here_and_america_s_poor_are_dying_faster_than_everyone_else</link>
  <description>In Episode 50, Quinn &amp; Brian discussed: How D.C. and LA are dealing with urban heat issues. Our guests are Yesim Sayin Taylor and Molly Peterson. Yesim is the founding Executive Director of the D.C. Policy Center and Molly is a renowned reporter focusi...</description>
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  <pubDate>Wed, 31 Jul 2019 03:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 50, Quinn &amp; Brian discussed: How D.C. and LA are dealing with urban heat issues.  </p>    <p>Our guests are Yesim Sayin Taylor and Molly Peterson. Yesim is the founding Executive Director of the D.C. Policy Center and Molly is a renowned reporter focusing on the environment and climate change (and our first returning guest!).</p>    <p>We all remember when Nelly said, “It’s getting hot in herre,” but not a lot of people remember the whole verse: “It’s getting hot in herre, so take off all your clothes / all of the poor minorities in America are suffering and dying before everybody else / Uh, uh, uh, let it hang all out.” But it’s a shame, really, because if we’d just paid more attention to Nelly’s important message back in 2002, maybe we wouldn’t be facing this problem today.</p>    <p>Trump’s Book Club:</p>    <p>The Old Man Who Read Love Stories by Luis Sepúlveda</p>    <p>Dancing in the Glory of Monsters: The Collapse of the Congo and the Great War of Africa by Jason Stearns</p>    <p>Links:</p>    <p>Learn more at https://www.dcpolicycenter.org</p>    <p>Yesim on Twitter: https://twitter.com/yesimsy</p>    <p>Check out https://pactio.us/host/molly-peterson</p>    <p>Molly on Twitter: http://www.twitter.com/mollydacious</p>    <p>Greater Greater Washington: https://ggwash.org</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Check us on Instagram: instagram.com/ImportantNotImportant</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Important, Not Important is produced by Podcast Masters</p>]]></content:encoded>
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  <title>#75: Can Zebrafish Beat Childhood Cancer?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/75_can_zebrafish_beat_childhood_cancer</link>
  <description>In Episode 75, Quinn &amp; Brian discuss: Beating the crap out of childhood cancer with science and... zebrafish? We’re getting really nerdy about beating childhood cancer with Dr. Jaclyn Taroni and Dr. Genevieve Kendall. Dr. Kendall is a Postdoctoral scho...</description>
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  <pubDate>Tue, 23 Jul 2019 09:00:00 +0000</pubDate>
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  <itunes:duration>4128</itunes:duration>
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  <content:encoded><![CDATA[<p>In Episode 75, Quinn &amp; Brian discuss: Beating the crap out of childhood cancer with science and... zebrafish?</p>    <p>We’re getting really nerdy about beating childhood cancer with Dr. Jaclyn Taroni and Dr. Genevieve Kendall. Dr. Kendall is a Postdoctoral scholar at UT Southwestern Medical Center who utilizes zebrafish genetic models to understand how pediatric muscle cancers develop and better identify any therapies we can use to treat it.  Dr. Taroni is a Principal Data Scientist at the Childhood Cancer Data Lab, an initiative of Alex's Lemonade Stand Foundation, and her job is to help childhood cancer researchers like Dr. Kendall use data to answer some of the most important questions in the field.</p>    <p>We’ve said it before and we’ll say it again: these badasses are trying to beat kid cancer, so if you don’t care or understand why this is important, you’re a monster.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Trump’s Book Club:</p>    <p>Alex and the Amazing Lemonade Stand by Liz Scott, Jay Scott, and Pam Howard &amp; Nonviolent Communication by Marshall Rosenberg: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Have feedback or questions? Send a message to funtalk@importantnotimportant.com</p>    <p>L.A. Loves Alex's Lemonade 2019: https://www.alexslemonade.org/event/279/register</p>    <p>Jaclyn-taroni.com</p>    <p>Dr. Taroni on Twitter: twitter.com/jaclyn_taroni</p>    <p>Childhood Cancer Data Lab: ccdatalab.org</p>    <p>Dr. Kendall on Twitter: twitter.com/genkendall</p>    <p>“Zebrafish expose tumor pathway in childhood muscle cancer”: https://www.utsouthwestern.edu/newsroom/articles/year-2018/zebrafish.html</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant</p>    <p>Leave us a voice message: anchor.fm/important-not-important/message</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Intro/outro by Tim Blane: timblane.com</p>]]></content:encoded>
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  <title>#74: Incentivizing Those Dirty Capitalists to Solve Climate Change for Us</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/74_incentivizing_those_dirty_capitalists_to_solve_climate_change_for_us</link>
  <description>In Episode 74, Quinn &amp; Brian discuss: Making carbon capture suck more (but this time, with carrots). Our guest is Henry Elkus, the frustratingly young and impossibly optimistic founder of Helena, an organization that assembles “some of the world’s most...</description>
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  <pubDate>Tue, 16 Jul 2019 06:00:00 +0000</pubDate>
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  <itunes:duration>4439</itunes:duration>
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  <content:encoded><![CDATA[<p>In Episode 74, Quinn &amp; Brian discuss: Making carbon capture suck more (but this time, with carrots).</p>    <p>Our guest is Henry Elkus, the frustratingly young and impossibly optimistic founder of Helena, an organization that assembles “some of the world’s most remarkable people to develop and lead projects that help build a better tomorrow.” They’re a little different from other think-tanks, though, because they focus on one problem at a time, creating projects that aim to operationally address a societal problem.</p>    <p>The first project Helena focused on was a carbon capture solution – one of the most positive and lucrative possible solutions for addressing the excess carbon in our atmosphere, which has to be done if we want to slow down and possibly reverse climate catastrophe. They helped build and scale the world’s first commercial carbon capture company, Climeworks, creators of the first carbon capture plant that is carbon net-negative.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Trump’s Book Club:</p>    <p>On Bullshit by Harry Frankfurt: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Have feedback or questions? Send a message to funtalk@importantnotimportant.com</p>    <p>www.helena.org</p>    <p>www.climeworks.com</p>    <p>Henry on Twitter: www.twitter.com/henryelkus</p>    <p>The Elk List: www.instagram.com/elklist</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant</p>    <p>Leave us a voice message: anchor.fm/important-not-important/message</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Important, Not Important is produced by Crate Media</p>]]></content:encoded>
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  <title>BEST OF THE BEST: What’s It Feel Like To Be Asked To Save the World?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_the_best_what_s_it_feel_like_to_be_asked_to_save_the_world</link>
  <description>Today’s episode is a rerun of Episode 56, where Quinn &amp; Brian asked: What’s it feel like to be asked to save the world? Our guest is Rhiana Gunn-Wright, who is writing policy and leading the Green New Deal project at New Consensus, which is one of the ...</description>
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  <pubDate>Wed, 10 Jul 2019 01:00:00 +0000</pubDate>
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  <itunes:duration>5343</itunes:duration>
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  <content:encoded><![CDATA[<p>Today’s episode is a rerun of Episode 56, where Quinn &amp; Brian asked: What’s it feel like to be asked to save the world?</p>    <p>Our guest is Rhiana Gunn-Wright, who is writing policy and leading the Green New Deal project at New Consensus, which is one of the main think tanks working on the Green New Deal.</p>    <p>The Green New Deal is one of the most important pieces of policy being worked on right now, and it could have wide sweeping effects that impact not just our generation but the future for everyone. Conversations around environmental topics tend to get real political real fast, but Rhiana reminds us that this isn’t a political issue – this is not a political game and millions of people will die. Sorry, no joke there, just a stark reality that too many people are happily ignoring.</p>    <p>Trump’s Book Club:</p>    <p>Gone Girl by Gillian Flynn: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Rhiana Gunn-Wright on Twitter: https://twitter.com/rgunns</p>    <p>Rhiana Gunn-Wright on Instagram: https://www.instagram.com/rgunner</p>    <p>New Consensus: https://newconsensus.com/</p>    <p>Green New Deal explainer: bit.ly/2tgm66v </p>    <p>The official GND resolution: https://www.congress.gov/bill/116th-congress/house-resolution/109/text</p>    <p>Data for Progress GND Report: https://www.dataforprogress.org/green-new-deal</p>    <p>Sunrise Movement: https://www.sunrisemovement.org</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Check us on Instagram: instagram.com/ImportantNotImportant</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>]]></content:encoded>
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  <title>#73: Did A.I. Just Make My Life’s Work Obsolete?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/73_did_a_i_just_make_my_life_s_work_obsolete</link>
  <description>In Episode 73, Quinn &amp; Brian ask: Hold On A Minute -- Did A.I. Just Take Our Jobs? Of course, we aren’t talking about our jobs. If A.I. took our jobs, the show would have won that Webby. We’re talking about really, really important jobs – like curing c...</description>
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  <pubDate>Tue, 02 Jul 2019 06:00:00 +0000</pubDate>
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  <itunes:duration>4036</itunes:duration>
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  <content:encoded><![CDATA[<p>In Episode 73, Quinn &amp; Brian ask: Hold On A Minute -- Did A.I. Just Take Our Jobs? </p>    <p>Of course, we aren’t talking about our jobs. If A.I. took our jobs, the show would have won that Webby. We’re talking about really, really important jobs – like curing cancer and slowing down our climate collapse. But we are talking about people like our guest Dr. Mohammed AlQuraishi, who is a Department Fellow at the Laboratory of Systems Pharmacology and the Department of Systems Biology at Harvard Medical School.</p>    <p>Still, Dr. AlQuraishi is hopeful about the future and his role in it – an attitude so refreshing it’s like stumbling onto a digital oasis in the internet’s hateful and pessimistic desert.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Trump’s Book Club:</p>    <p>The Better Angels of Our Nature: Why Violence Has Declined by Steven Pinker: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Have feedback or questions? Send a message to funtalk@importantnotimportant.com</p>    <p>Leave us a voice message: anchor.fm/important-not-important/message</p>    <p>Learn more at https://moalquraishi.wordpress.com</p>    <p>Twitter: https://twitter.com/moalquraishi</p>    <p>“The Future of Protein Science will not be Supervised”: https://moalquraishi.wordpress.com/2019/04/01/the-future-of-protein-science-will-not-be-supervised/</p>    <p>Chan Zuckerberg Initiative: https://chanzuckerberg.com</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant</p>    <p>Leave us a voice message: anchor.fm/important-not-important/message</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Important, Not Important is produced by Crate Media</p>]]></content:encoded>
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  <title>#72: The Monsoon Is 11 Days Late</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/72_the_monsoon_is_11_days_late</link>
  <description>In Episode 72, Quinn &amp; Brian discuss: Monsoons, food, and people. Our guest is Dr. Deepti Singh, an Assistant Professor in the School of the Environment at Washington State University - Vancouver who is motivated by the potential for climate studies to...</description>
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  <pubDate>Tue, 25 Jun 2019 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 72, Quinn &amp; Brian discuss: Monsoons, food, and people.</p>    <p>Our guest is Dr. Deepti Singh, an Assistant Professor in the School of the Environment at Washington State University - Vancouver who is motivated by the potential for climate studies to minimize future disaster risk to vulnerable communities around the world.</p>    <p>Because here’s the thing: while there are still many people and governments who are still denying the existence and impact of climate change – or our active climate crisis – it’s already having a noticeable and negative impact on our planet and the people who live on it. And this is, perhaps, the most obvious (really, it’s pretty obvious) when we look at what’s happening to already extreme weather phenomenon, such as monsoons.</p>    <p>Good news: we also talk about Dr. Singh’s dog!</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Trump’s Book Club:</p>    <p>Inside of a Dog: What Dogs See, Smell, and Know by Alexandra Horowitz: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Have feedback or questions? Send a message to funtalk@importantnotimportant.com</p>    <p>Climate Extremes in a Warming World: https://deeptis47.github.io/</p>    <p>Twitter: https://twitter.com/climatechirper</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant</p>    <p>Leave us a voice message: anchor.fm/important-not-important/message</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Important, Not Important is produced by Crate Media</p>]]></content:encoded>
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  <title>#71: Why Raising the Status of Girls Can Change Everything</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/71_why_raising_the_status_of_girls_can_change_everything</link>
  <description>In Episode 71, Quinn &amp; Brian discuss: Why raising the status of girls can help change everything. Our guest is Dr. Katharine Wilkinson, a Vice President at Drawdown, an author, a public speaker, and an expert in just about everything. She’s made a very...</description>
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  <pubDate>Tue, 18 Jun 2019 06:00:00 +0000</pubDate>
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  <itunes:duration>5310</itunes:duration>
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  <content:encoded><![CDATA[<p><b>In Episode 71, Quinn &amp; Brian discuss: Why raising the status of girls can help change everything.</b></p>    <p>Our guest is <b>Dr. Katharine Wilkinson</b>, a Vice President at Drawdown, an author, a public speaker, and an expert in just about everything. She’s made a very specific list of all the ways we can and should be fighting climate change and the climate crisis. She even put the list in order for us – and you won’t believe what number six is!</p>    <p>So, this episode is pretty much an audio version of a Buzzfeed listicle, except it could literally change everything and save the planet. But you should still share it to Facebook like you would any other Buzzfeed list. That’d be swell.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Trump’s Book Club:</p>    <p>Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming by Dr. Katharine Wilkinson: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Have feedback or questions? Send a message to funtalk@importantnotimportant.com</p>    <p>Learn more at https://www.drawdown.org</p>    <p>Read “Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming” http://www.drawdown.org/the-book</p>    <p>Instagram: https://instagram.com/DrKWilkinson</p>    <p>Twitter: https://twitter.com/DrKWilkinson</p>    <p>Watch “How empowering women and girls can help stop global warming”: https://www.ted.com/talks/katharine_wilkinson_how_empowering_women_and_girls_can_help_stop_global_warming</p>    <p>Mothers of Invention: https://www.mothersofinvention.online</p>    <p>Malala Fund: https://www.malala.org</p>    <p>Girls Opportunity Alliance: https://www.obama.org/girlsopportunityalliance</p>    <p>Marie Stopes International: https://mariestopes.org</p>    <p>Pathfinder International: https://www.pathfinder.org</p>    <p>Planned Parenthood: https://www.plannedparenthood.org</p>    <p>Solar Sister: https://solarsister.org</p>    <p>We Do: http://wedo.org</p>    <p>Root Capital: https://rootcapital.org</p>    <p>Room to Read: https://www.roomtoread.org</p>    <p>Camfed: https://camfed.org</p>    <p>Study Hall Educational Foundation: https://www.studyhallfoundation.org</p>    <p>Komera: https://komera.org/</p>    <p>Akilah Institute: https://www.akilahinstitute.org</p>]]></content:encoded>
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  <title>#70: Who’s Fixing the People Fixing Our Planet?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/70_who_s_fixing_the_people_fixing_our_planet</link>
  <description>In Episode 70, Quinn &amp; Brian discuss: When things are broken, when the people who are working on those things are also broken, and why we need to help them. Our guest is Nikki Silvestri, the founder and CEO of Soil and Shadow, a project development fir...</description>
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  <pubDate>Tue, 11 Jun 2019 06:00:00 +0000</pubDate>
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  <itunes:episode>70</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 70, Quinn &amp; Brian discuss: When things are broken, when the people who are working on those things are also broken, and why we need to help them. Our guest is Nikki Silvestri, the founder and CEO of Soil and Shadow, a project development firm designing economic and environmental strategies with human left in. </p>    <p>As the Co-Founder of Live Real and former Executive Director of People's Grocery and Green for All, Nikki has built and strengthened social equity for underrepresented populations in food systems, social services, public health, climate solutions, and economic development. She is a nationally recognized thought leader and general good doer, including being named as one of The Root's 100 Most Influential African Americans and receiving ELLE Magazine's "Gold" Award and OxFam America's "Act Local, Think Global" Award. </p>    <p>We don’t hesitate or feel like we’re overselling things when we say that what Nikki has to say is something that most people need to hear, and this could be a truly transformative message if it falls on the right ears. Brian said it, Quinn took credit for it, and now we hope you take it to heart. </p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message! </p>    <p>Trump’s Book Club: I Hate You - Don't Leave Me by Hal Straus and Jerold Jay Kreisman: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3 </p>    <p>Links: Have feedback or questions? </p>    <p>Send a message to funtalk@importantnotimportant.com </p>    <p>https://www.soilandshadow.com </p>    <p>https://www.nikkisilvestri.com </p>    <p>Instagram: https://www.instagram.com/nikki_silvestri </p>    <p>Connect with us: </p>    <p>Subscribe to our newsletter at ImportantNotImportant.com! </p>    <p>Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant </p>    <p>Leave us a voice message: anchor.fm/important-not-important/message </p>    <p>Follow Quinn: twitter.com/quinnemmett </p>    <p>Follow Brian: twitter.com/briancolbertken </p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp </p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant </p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant </p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com </p>    <p>Intro/outro by Tim Blane: timblane.com</p>]]></content:encoded>
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  <title>#69: Rebuilding Los Angeles &amp; L.A.’s Green New Deal</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/69_rebuilding_los_angeles_l_a_s_green_new_deal</link>
  <description>In Episode 69, Quinn &amp; Brian discuss: Rebuilding Los Angeles and L.A.’s Green New Deal. Our guest is Jeanalee Obergfell, who works just down the street from Important, Not Important HQ as a City Planning Associate for Los Angeles. When it comes to maki...</description>
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  <pubDate>Tue, 04 Jun 2019 06:00:00 +0000</pubDate>
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  <itunes:duration>4312</itunes:duration>
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  <itunes:episode>69</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 69, Quinn &amp; Brian discuss: Rebuilding Los Angeles and L.A.’s Green New Deal.</p>    <p>Our guest is Jeanalee Obergfell, who works just down the street from Important, Not Important HQ as a City Planning Associate for Los Angeles. When it comes to making L.A. greener and more equitable, you know Jeanalee is either helping someone’s cause or leading the charge.</p>    <p>Really, if the Game of Thrones were the game of creating more equitable housing and transportation options in a less hot and more breathable city (as opposed to literally burning all of the infrastructure and citizens, like some people), Jeanalee would be sitting on the Iron Throne. But, will real life end better than the show? For our sake, we sure hope so. </p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Trump’s Book Club:</p>    <p>Laudato Si’—On Care For Our Common Home by Pope Francis: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Have feedback or questions? Send a message to funtalk@importantnotimportant.com</p>    <p>L.A.’s Green New Deal: http://plan.lamayor.org/</p>    <p>Food Forward: https://foodforward.org/</p>    <p>SEE-LA: https://seela.org/</p>    <p>S T A N D - L.A.: https://www.stand.la/</p>    <p>Los Angeles Food Policy Council: https://www.goodfoodla.org</p>    <p>League of Conservation Voters: http://lalcv.org/</p>    <p>Sierra Club: https://angeles.sierraclub.org/</p>    <p>LinkedIn: https://www.linkedin.com/in/jeanalee-obergfell/</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant</p>    <p>Leave us a voice message: anchor.fm/important-not-important/message</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Important, Not Important is produced by Crate Media</p>]]></content:encoded>
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  <title>#68: Let’s Send Our Homework into Space</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/68_let_s_send_our_homework_into_space</link>
  <description>In Episode 68, Quinn &amp; Brian discuss: Sending our homework to space. Our guest is Michelle Lucas, an actual rocket scientist and the founder of Higher Orbits. Michelle spent 10 years at NASA, where part of her role involved teaching astronauts how to.....</description>
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  <pubDate>Tue, 28 May 2019 06:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c7-fb9f-7ddb-ab25-2bd15f9f869c/019d39c7-fc5b-7b97-b533-60e9b90c2b84.mp3" type="audio/mpeg" length="70798027" />
  <itunes:duration>4424</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>68</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 68, Quinn &amp; Brian discuss: Sending our homework to space.</p>    <p>Our guest is Michelle Lucas, an actual rocket scientist and the founder of Higher Orbits. Michelle spent 10 years at NASA, where part of her role involved teaching astronauts how to... you know, do space stuff. And now, at Higher Orbits, she’s teaching young people who aren’t astronauts yet, but might be, some day, because of her!</p>    <p>Now, this isn’t an episode about how to get away with not doing your homework. On the contrary, this is an episode that might actually make a kid want to do their homework – because, this time, an actual astronaut in space might help them finish it.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Trump’s Book Club:</p>    <p>The Right Stuff by Tom Wolfe: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Have feedback or questions? Send a message to funtalk@importantnotimportant.com</p>    <p>Learn more at https://higherorbits.org</p>    <p>Donate: https://higherorbits.org/donate/</p>    <p>Twitter: https://twitter.com/spacechelle</p>    <p>Failure Must Be An Option | Michelle Lucas | TEDxFargo: https://www.youtube.com/watch?v=2K_uEYVNHAc</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant</p>    <p>Leave us a voice message: anchor.fm/important-not-important/message</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Important, Not Important is produced by Crate Media</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a41-5c97-748e-b090-c0709f8a9e56.vtt" type="text/vtt" />
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  <title>#67: Is Climate Change &quot;Flippable&quot;?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/67_is_climate_change_flippable</link>
  <description>In Episode 67, Quinn &amp; Brian ask: Is Climate Change &quot;Flippable&quot;? Our guest is Catherine Vaughan, CEO and Co-Founder of Flippable, an organization dedicated to flipping state governments from red to blue. You may not be surprised that Catherine is, inde...</description>
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  <pubDate>Tue, 21 May 2019 06:00:00 +0000</pubDate>
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  <itunes:duration>4689</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episode>67</itunes:episode>
  <content:encoded><![CDATA[<p><b>In Episode 67, Quinn &amp; Brian ask: Is Climate Change "Flippable"?</b></p>    <p>Our guest is<b> Catherine Vaughan</b>, CEO and Co-Founder of Flippable, an organization dedicated to flipping state governments from red to blue. You may not be surprised that Catherine is, indeed, one of the people trying to make a positive change by getting states back on the light side of the Force.</p>    <p>So, when it comes to things like climate change, cancer, clean energy, (the Presidency,) artificial intelligence... are those things Flippable? The answer better be yes, or this is going to be a very depressing episode. So, pay attention today, because the answer just might help us get on the right track to an even better place – not to where we were or are, obviously, because that place was and is not great.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Trump’s Book Club:</p>    <p>Crime and Punishment by Fyodor Dostoyevsky: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Learn more at https://flippable.org/</p>    <p>Instagram: https://www.instagram.com/flippableorg/</p>    <p>Facebook: https://www.facebook.com/flippableorg/</p>    <p>Twitter: https://twitter.com/cv0</p>    <p>LinkedIn: https://www.linkedin.com/in/catherine-vaughan-759a649/</p>    <p>One Person, No Vote: How Voter Suppression Is Destroying Our Democracy by Carol Anderson: https://www.amazon.com/One-Person-Vote-Suppression-Destroying/dp/1635571375</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Important, Not Important is produced by Crate Media</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a41-86ec-72b8-9ea8-e6c2aaae076d.vtt" type="text/vtt" />
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  <title>#66: So We Can’t Just Blow Up Asteroids, Then?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/66_so_we_can_t_just_blow_up_asteroids_then</link>
  <description>In Episode 66, Quinn &amp; Brian want to know why the hell we can&#39;t -- and further -- shouldn’t just blow up asteroids. Our guest is the incredible Professor K.T. Ramesh, professor of mechanical engineering at John Hopkins, founding director of the Hopkins...</description>
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  <pubDate>Tue, 14 May 2019 06:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c7-fd5d-7fb5-ace3-2e928033dfb6/019d39c7-ffb8-7726-b0e2-e0847ccd1486.mp3" type="audio/mpeg" length="63055757" />
  <itunes:duration>3940</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
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  <itunes:episode>66</itunes:episode>
  <content:encoded><![CDATA[<p>In <b>Episode 66</b>, Quinn &amp; Brian want to know <b>why the hell we can't -- and further -- shouldn’t just </b><b><i>blow up asteroids</i></b><b>. </b></p>    <p>Our guest is the incredible <b>Professor K.T. Ramesh</b>, professor of mechanical engineering at John Hopkins, founding director of the Hopkins Extreme Materials Institute (HEMI), and our new hero.</p>    <p>You can think of HEMI as a real-life Avengers (no, we’re not just stuck on Endgame), except every member is like Bruce Banner without all the Hulk-iness or Tony Stark if he was never kidnapped by terrorists. Every day, they’re working to protect people, structures, and the planet, exploring a number of topics that are both critically important and impenetrably complicated.</p>    <p>One of their newest studies reveals that Hollywood and Atari may, in fact, have been incorrect when they repeatedly suggested that one viable way to defend the planet from an incoming asteroid would be blowing it up. We don’t know about you, but we certainly feel lied to – so it’s refreshing to have this conversation with Professor Ramesh to set the record straight.</p>    <p> </p>    <p><b>Have feedback or questions? </b><a href="http://www.twitter.com/importantnotimp">Tweet us</a>, or send a message to questions@importantnotimportant.com</p>    <p><b>New here? </b>Get started with our fan favorite episodes at <a href="http://podcast.importantnotimportant.com/">podcast.importantnotimportant.com</a>.</p>    <p> </p>    <p><b>Important, Not Important Book Club:</b> <a href="https://bookshop.org/a/8952/9780393357424">These Truths</a> by Jill Lepore</p>    <p> </p>    <p><b>Links: </b></p>   <ul>
<li><p><a href="https://hemi.jhu.edu/the-hemi-team/leadership/k-t-ramesh/">Learn more</a> about Professor Ramesh &amp; HEMI</p></li>
<li><p>“If We <a href="https://www.nytimes.com/2019/03/08/science/asteroids-nuclear-weapons.html">Blow Up an Asteroid</a>, It Might Put Itself Back Together”</p></li>
<li><p><a href="https://twitter.com/jhu_hemi">Twitter</a></p></li>
<li><p><a href="https://www.facebook.com/HopkinsExtreme/">Facebook</a></p></li>
<li><p>Listen to Radiolab’s <a href="https://www.wnycstudios.org/story/dinopocalypse">Dinopocalypse</a> ep</p></li>
<li><p>Double Asteroid Redirection Test (<a href="https://www.nasa.gov/planetarydefense/dart">DART</a>) Mission</p></li>
</ul>    <p> </p>    <p><b>Connect with us:</b></p>   <ul>
<li><p>Subscribe to our newsletter at <a href="http://newsletter.importantnotimportant.com/">newsletter.importantnotimportant.com</a></p></li>
<li><p>Follow us on Twitter: <a href="http://twitter.com/ImportantNotImp">twitter.com/ImportantNotImp</a></p></li>
<li><p>Follow Quinn: <a href="http://twitter.com/quinnemmett">twitter.com/quinnemmett</a></p></li>
<li><p>Follow Brian: <a href="https://twitter.com/beansaight">twitter.com/beansaight</a></p></li>
<li><p>Like and share us on Facebook: <a href="http://facebook.com/ImportantNotImportant">facebook.com/ImportantNotImportant</a></p></li>
<li><p>Intro/outro by Tim Blane: <a href="http://timblane.com/">timblane.com</a></p></li>
<li><p><a href="https://amritpaldesign.com/">Artwork by Amrit Pal</a></p></li>
</ul>    <p> </p>]]></content:encoded>
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  <itunes:image href="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0c4fdd95-5c4f-407a-a236-d84c9b0580d5/podcast_import_artwork_20260329-2-7ef7l2.jpg?t=1774790906" />
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  <title>#65: Chernobyl: A Preventable and Rare Accident from the Past or a Vivid Picture of Our Hellish Nuclear Future?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/65_chernobyl_a_preventable_and_rare_accident_from_the_past_or_a_vivid_picture_of_our_hellish_nuclear_future</link>
  <description>In Episode 65, Quinn asks: Is Chernobyl a preventable and rare accident from the past or a vivid picture of our hellish nuclear future? Our guest is Craig Mazin, a screenwriter, podcaster, and the creator of a new HBO mini-series called Chernobyl – whi...</description>
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  <pubDate>Mon, 06 May 2019 06:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c8-0780-72a3-9bc8-8d736dfcdc36/019d39c8-0831-7896-9501-03b58e6a1a42.mp3" type="audio/mpeg" length="81762836" />
  <itunes:duration>5110</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>true</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>65</itunes:episode>
  <content:encoded><![CDATA[<p>In <b>Episode 65</b>, Quinn asks: Is Chernobyl a preventable and rare accident from the past or a vivid picture of our hellish nuclear future?</p>    <p>Our guest is Craig Mazin, a screenwriter, podcaster, and the creator of a new HBO mini-series called Chernobyl – which is debuting TODAY, May 6th. So, if you currently have an account just to watch Game of Thrones, you’re in luck!</p>    <p>We’ve had some accidents, but we’ve learned from them... right? We answer that question, talk about the how and why of nuclear power (and disaster), and take a gander into the future of energy.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Trump’s Book Club:</p>    <p>Final Exit by Derek Humphry</p>    <p>Links:</p>    <p>Watch Chernobyl (2019): https://www.hbo.com/chernobyl</p>    <p>Chernobyl companion podcast: https://podcasts.apple.com/us/podcast/the-chernobyl-podcast/id1459712981</p>    <p>Scriptnotes podcast: http://scriptnotes.net/</p>    <p>Ted Cruz’s Ex-Roommate (i.e. Craig) Shares ‘Misery’ Of Living With Him, After Porn Clip ‘Like’: https://www.huffpost.com/entry/ted-cruz-roommate-porn-craig-mazin_n_59b7cff4e4b031cc65cc995d</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Important, Not Important is produced by Crate Media</p>]]></content:encoded>
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  <title>#64: Sunrise Movement Tour - Live (ish) in LA!</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/64_sunrise_movement_tour_-_live_ish_in_la</link>
  <description>In a very special Episode 64, Quinn &amp; Brian discuss (live! Kind of): everything that’s good at the Sunrise Movement Tour (and everything that’s not-so-good in the local communities)! Our guests are politician and native Hawaiian Kaniela Ing, environmen...</description>
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  <pubDate>Tue, 30 Apr 2019 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In a very special Episode 64, Quinn &amp; Brian discuss (live! Kind of): everything that’s good at the Sunrise Movement Tour (and everything that’s not-so-good in the local communities)! Our guests are politician and native Hawaiian Kaniela Ing, environmental activist Michelle Cerecerez, native activist Miguel Quimichipilli Bravo, and LA City Councilmember Nury Martinez. We make some new friends and have a lot of fun while we chat about the Green New Deal, supporting indigenous people, the scars of hyper gentrification, being surprised when you meet people with basic consideration for other human beings, environmental racism, and all of the important work that Sunrise Movement is doing here in California. Links: Join the Sunrise Movement Tour: https://www.sunrisemovement.org/tour Kaniela Ing: https://www.kanielaing.com/ Michelle Cerecerez: https://www.calfac.org/person/michelle-cerecerez Miguel Quimichipilli Bravo: https://twitter.com/ogBravo1 Nury Martinez: http://www.nury-martinez.com/ Connect with us: Subscribe to our newsletter at ImportantNotImportant.com! Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant Follow Quinn: twitter.com/quinnemmett Follow Brian: twitter.com/briancolbertken Follow us on Twitter: twitter.com/ImportantNotImp Like and share us on Facebook: facebook.com/ImportantNotImportant Pin us on Pinterest: pinterest.com/ImportantNotImportant Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com Intro/outro by Tim Blane: timblane.com Important, Not Important is produced by Crate Media</p>]]></content:encoded>
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  <title>#63: Green Acres: Farming for Millennials and Other People Who Like Food</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/63_green_acres_farming_for_millennials_and_other_people_who_like_food</link>
  <description>In Episode 63, Quinn &amp; Brian discuss: Building a new pipeline of sustainable food growers. Our guest is Dena Leibman, the Executive Director of the Future Harvest Chesapeake Alliance for Sustainable Agriculture (or Future Harvest for short), a non-prof...</description>
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  <pubDate>Tue, 23 Apr 2019 06:00:00 +0000</pubDate>
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  <itunes:duration>3283</itunes:duration>
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  <content:encoded><![CDATA[<p>In Episode 63, Quinn &amp; Brian discuss: Building a new pipeline of sustainable food growers.</p>    <p>Our guest is Dena Leibman, the Executive Director of the Future Harvest Chesapeake Alliance for Sustainable Agriculture (or Future Harvest for short), a non-profit that works to build a sustainable Chesapeake Foodshed from farm and fishery to table. But Dena is one to practice what she preaches – or a workaholic – so the Leibman family also started ZigBone Farm Retreat, a 100-acre sheep and goat farm in Maryland's Catoctin Mountains that they are slowly converting into a naturally built retreat center and event space.</p>    <p>And you know what’s really cool? Food without a bunch of shit in it, literally and figuratively; food that keeps us healthy instead of making us sick; food that makes us stronger, faster, and generally more like The Six Million Dollar Man. Today, we learn where our current food pipeline fails us – and what we can do to start supporting more sustainable farming and distribution practices today.</p>    <p>Trump’s Book Club:</p>    <p>He’s maybe not reachable by book, but we try: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Future Harvest: https://www.futureharvestcasa.org/</p>    <p>Beginner Farmer Training Program: https://www.futureharvestcasa.org/new-farmers/how-apply</p>    <p>Foodshed Field School: https://www.futureharvestcasa.org/foodshed-field-school</p>    <p>Facebook: https://www.facebook.com/FHCASA/</p>    <p>Instagram: https://www.instagram.com/fhcasa/</p>    <p>Twitter: https://twitter.com/</p>    <p>Find a local CSA: https://www.localharvest.org/csa/</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Important, Not Important is produced by Crate Media</p>]]></content:encoded>
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  <title>#62: Where Does Ebola Go From Here?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/62_where_does_ebola_go_from_here</link>
  <description>In Episode 62, Quinn &amp; Brian ask: Where does Ebola go from here? Our guest is Karin Huster, a Field Coordinator at Doctors Without Borders, where she is currently bouncing between the Democratic Republic of Congo and Mozambique. She spent a decade in t...</description>
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  <pubDate>Tue, 16 Apr 2019 06:00:00 +0000</pubDate>
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  <itunes:duration>4555</itunes:duration>
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  <content:encoded><![CDATA[<p>In Episode 62, Quinn &amp; Brian ask: Where does Ebola go from here?</p>    <p>Our guest is Karin Huster, a Field Coordinator at Doctors Without Borders, where she is currently bouncing between the Democratic Republic of Congo and Mozambique. She spent a decade in the trauma ICU before flinging herself head first into humanitarian efforts across the globe. She’s sorta the Forest Gump of humanitarian field nurses; if there’s a health-related outbreak, or a storm-related outbreak that turns into a health-related outbreak, she’s there – and she’s inspiring as hell!</p>    <p>The latest Ebola outbreak started in the Democratic Republic of Congo in August 2018, which is the worst on record for the DRC and the second largest Ebola outbreak in recorded history. Ebola is a beast of a disease, the kind of thing Hollywood uses as a go-to when they need a horrible disease outbreak. However, we do actually have some experimental drugs for treatment and a promising vaccine, thanks to recent medical advancements, but they don’t seem to be doing a lot to slow the spread of this disease. But why? We get into it in this episode, and Karin explains in further detail in a beautifully written New York Times opinion piece, “Why Couldn’t My Ebola Treatment Center Save This Baby?”</p>    <p>Trump’s Book Club:</p>    <p>Long Walk to Freedom by Nelson Mandela: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Support: http://doctorswithoutborders.org</p>    <p>“Why Couldn’t My Ebola Treatment Center Save This Baby?”: https://www.nytimes.com/2019/01/30/opinion/ebola-treatment-democratic-republic-of-congo.html</p>    <p>LinkedIn: https://www.linkedin.com/in/karin-huster-a225352/</p>    <p>Twitter: https://twitter.com/reunionislagirl</p>    <p>Read all of Karin’s articles: https://muckrack.com/karin-huster/articles</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Important, Not Important is produced by Crate Media</p>]]></content:encoded>
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  <title>#61: How Do We Atone for Poisoning Generations of American Minorities?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/61_how_do_we_atone_for_poisoning_generations_of_american_minorities</link>
  <description>In Episode 61, Quinn &amp; Brian ask: How do we atone for poisoning generations of American minorities? Our guest is Dr. Michael Dorsey, a recognized expert on global energy, finance and sustainability matters. Dr. Dorsey holds Rotary International’s highe...</description>
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  <pubDate>Tue, 09 Apr 2019 06:00:00 +0000</pubDate>
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  <itunes:duration>4595</itunes:duration>
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  <content:encoded><![CDATA[<p>In Episode 61, Quinn &amp; Brian ask: How do we atone for poisoning generations of American minorities?</p>    <p>Our guest is Dr. Michael Dorsey, a recognized expert on global energy, finance and sustainability matters. Dr. Dorsey holds Rotary International’s highest honor, The Paul Harris Medal for Distinguished Service to Humanity, and is a “full member” of the Club of Rome. A graduate of the University of Michigan, Yale, and Johns Hopkins University, he is currently Senior Program Officer for Sustainability at the US National Academies of Sciences, Engineering and Medicine.</p>    <p>Dr. Dorsey is out there making change wherever he goes – which is just about everywhere, really – and today, he’s going to hold our hands and walk us through the history of environmental injustice in the United States (and beyond) – and how, ultimately, we can work together to make things better for future generations.</p>    <p>We also have some BIG news to announce: we have been nominated as Best Podcast Host in the 2019 Webbys! We are so incredibly honored to be nominated with the likes of Serial, Conversations With People Who Hate Me, Ear Biscuits, and Pod Save The People. We’re the only independent podcast on the list, and with your help, maybe we won’t come in last! (Just kidding... kinda.) You can show us your support by going to importantnotimportant.com/vote!</p>    <p>Trump’s Book Club:</p>    <p>The Book of Embraces by Eduardo Galeano: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Dr. Dorsey on Twitter: https://twitter.com/GreenHejira</p>    <p>Detroit XPAC: Detroitxpac.org</p>    <p>Watch Michael K. Dorsey discuss innovations in the energy sector: https://www.youtube.com/watch?v=Ta46deJf1Nc</p>    <p>Climate Working Group: http://apa.nyu.edu/climate-working-group/</p>    <p>Vote for us in the Webbys! importantnotimportant.com/vote</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Important, Not Important is produced by Crate Media</p>]]></content:encoded>
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  <title>#60: Why You Should Run For Something in 2020</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/60_why_you_should_run_for_something_in_2020</link>
  <description>In Episode 60, Quinn &amp; Brian discuss: Why YOU should run for something in 2020! Our guest is Amanda Litman, the co-founder and Executive Director of Run For Something, a PAC that helps recruit and support young diverse progressives to run for down-ball...</description>
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  <pubDate>Tue, 02 Apr 2019 06:00:00 +0000</pubDate>
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  <itunes:duration>3771</itunes:duration>
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  <content:encoded><![CDATA[<p><b>In Episode 60, Quinn &amp; Brian discuss: Why YOU should run for something in 2020!</b></p>    <p>Our guest is <b>Amanda Litman</b>, the co-founder and Executive Director of Run For Something, a PAC that helps recruit and support young diverse progressives to run for down-ballot races in order to build a bench for the future. They aim to lower the barriers to entry for these candidates – which could and should be you, unless you’re a white guy (because we have plenty of those) – by helping them with seed money, organization building, and access to training.</p>    <p>According to Run For Something’s strategic plan, their mission is to change the face of progressive politics, quite literally, by encouraging and supporting local candidates who can improve lives today, and who may be able to run for office on a national level in the future. They will never merge with the Democratic Party, and they never plan to support candidates in federal races – they are just here to create a much-needed, long-lasting infrastructure for regular people who just want to solve problems in their communities, but who have trouble finding resources because they’re not already part of the existing political system.</p>    <p>Trump’s Book Club:</p>    <p>What Happened by Hillary Clinton: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Learn more at https://runforsomething.net/</p>    <p>Run For Something’s strategic plan: https://medium.com/@runforsomething/run-for-somethings-2019-2020-strategic-plan-a272e5633849</p>    <p>Amanda on Twitter: https://twitter.com/amandalitman</p>    <p>Run for Something: A Real-Talk Guide to Fixing the System Yourself by Amanda Litman &amp; HIllary Rodham Clinton: https://runforsomething.net/book/</p>    <p>“Improving Building Codes to Prepare for Climate Impacts”: https://www.mapc.org/resource-library/building-codes-climate/</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Check out our Morning Show and other daily bite-size content on Instagram: instagram.com/ImportantNotImportant</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Important, Not Important is produced by Crate Media</p>]]></content:encoded>
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  <title>#59: Is Florida the Harbinger of Doom? (Probably)</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/59_is_florida_the_harbinger_of_doom_probably</link>
  <description>In Episode 59, Quinn &amp; Brian ask: Is Florida the harbinger of doom? (Probably) Our guest is Dr. Salvador Almagro-Moreno, an Assistant Professor of Medicine at the Burnett School of Biomedical Sciences at the University of Central Florida. His lab, The ...</description>
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  <pubDate>Tue, 26 Mar 2019 06:00:00 +0000</pubDate>
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  <itunes:duration>4599</itunes:duration>
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  <itunes:episode>59</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 59, Quinn &amp; Brian ask: Is Florida the harbinger of doom? (Probably)</p>    <p>Our guest is Dr. Salvador Almagro-Moreno, an Assistant Professor of Medicine at the Burnett School of Biomedical Sciences at the University of Central Florida. His lab, The Moreno Lab, lies at the interface between ecology and pathogenesis, studying the emergence and evolution of bacterial pathogens. From what we can tell, this means they’re focusing on how and why bacteria want to eat and/or kill us.</p>    <p>This episode contains what has to be some of the most scientifically-laden potty talk you’ve ever heard as we learn more about the good, the bad, and the ugly awaiting us in our poop and the water. But don’t get us wrong, this is some serious shit.</p>    <p>We’ll also spoil one big takeaway from this episode now, and we hope you take it to heart: do NOT retire to Florida.</p>    <p>Trump’s Book Club: Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations by Thomas Friedman: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links: </p>    <p>Learn more at http://vibriocholerae.org/ </p>    <p>Florida Man: https://floridaman.com/ </p>    <p>Twitter: https://twitter.com/bioetry </p>    <p>Facebook: https://www.facebook.com/SalvadorAlmagroMoreno </p>    <p>The toxic consequences of polluting our coasts | Salvador Almagro-Moreno | TEDxOrlando: https://www.youtube.com/watch?v=iXqJO5IJFQc The Darwin Awards: https://darwinawards.com/ “The Midwest flooding has killed livestock, ruined harvests and has farmers worried for their future”: https://www.cnn.com/2019/03/21/us/floods-nebraska-iowa-agriculture-farm-loss/index.html</p>    <p>Connect with us: </p>    <p>Subscribe to our newsletter at ImportantNotImportant.com! </p>    <p>Follow Quinn: twitter.com/quinnemmett </p>    <p>Follow Brian: twitter.com/briancolbertken </p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant </p>    <p>Check us on Instagram: instagram.com/ImportantNotImportant </p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp </p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant </p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Important, Not Important is produced by Podcast Masters</p>]]></content:encoded>
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  <title>#58: Is Faith Sustainable?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/58_is_faith_sustainable</link>
  <description>In Episode 58, Quinn &amp; Brian ask: Is faith sustainable? Our guest is Dekila Chungyalpa, a trained scientist and Buddhist operating at the intersection of science, faith, and the environment. She is the director of The Loka Initiative, a new and innovat...</description>
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  <pubDate>Tue, 19 Mar 2019 15:57:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 58, Quinn &amp; Brian ask: Is faith sustainable?</p>    <p>Our guest is Dekila Chungyalpa, a trained scientist and Buddhist operating at the intersection of science, faith, and the environment. She is the director of The Loka Initiative, a new and innovative education and outreach program at the University of Wisconsin–Madison for faith leaders and religious institutions. Its mission is to support faith-led environmental efforts locally and around the world through collaborations with faith leaders and religious institutions on environmental protection, sustainable development, and global health issues.</p>    <p>Dekila believes that science and religion can be sympathetic, rather than adversarial, in their commitment to solving environmental and social problems compassionately and effectively. We are all different, in oh so very many ways, but there’s one thing that that every single human being has in common: if we destroy the planet through our own negligence, there will be nowhere left for us to argue about (and kill each other over) religion and politics.</p>    <p>Trump’s Book Club: The Joy of Living: Unlocking the Secret and Science of Happiness by Eric T. Swanson and Yongey Mingyur Rinpoche: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links: </p>    <p>Loka Initiative: https://centerhealthyminds.org/loka-initiative </p>    <p>Twitter: https://twitter.com/dchungyalpa </p>    <p>LinkedIn: https://www.linkedin.com/in/dekilachungyalpa/ </p>    <p>Episode #4: What does the bible say about climate change?: https://www.importantnotimportant.com/podcast/2018/2/13/e-4-what-does-the-bible-say-about-climate-change- </p>    <p>Episode #29: The Pope Has Decided to Fix Climate Change With His Own Bare Hands: https://www.importantnotimportant.com/podcast/2018/08/07-e-29-the-pope-has-decided-to-fix-climate-change-with-his-own-bare-hands Being </p>    <p>Peace by Thich Nhat Hanh: https://www.amazon.com/Being-Peace-Thich-Nhat-Hanh/dp/188837540X</p>    <p>Connect with us: </p>    <p>Subscribe to our newsletter at ImportantNotImportant.com! </p>    <p>Intro/outro by Tim Blane: timblane.com </p>    <p>Follow Quinn: twitter.com/quinnemmett </p>    <p>Follow Brian: twitter.com/briancolbertken </p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant </p>    <p>Check us on Instagram: instagram.com/ImportantNotImportant </p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp </p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant </p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Important, Not Important is produced by Podcast Masters</p>]]></content:encoded>
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  <title>BONUS REPLAY: Is Food Waste the Stupidest Thing We Do (&amp; How Do We Cut it in Half)?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/bonus_replay_is_food_waste_the_stupidest_thing_we_do_how_do_we_cut_it_in_half</link>
  <description>We’re digging into our vault and playing a hit this week because there’s big news for former guest Dr. James Rogers and his company Apeel Sciences: Fast Company named Apeel the 7th most innovative company on their list of the World’s 50 Most Innovative...</description>
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  <pubDate>Tue, 12 Mar 2019 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>We’re digging into our vault and playing a hit this week because there’s big news for former guest Dr. James Rogers and his company Apeel Sciences: Fast Company named Apeel the 7th most innovative company on their list of the World’s 50 Most Innovative Companies in 2019 (and the 2nd most innovative company in the food sector).</p>    <p>In this bonus replay episode, Quinn &amp; Brian ask: Is food waste the stupidest thing we do, as a species, and how can we cut it in half? (or: avocado toast is about to go off, son)</p>    <p>Our guest is Dr. James Rogers, founder and CEO of Apeel Sciences and one of our most mind-blowing guests yet. You may think you know about avocados, but you have no idea.</p>    <p>Apeel Sciences is an agricultural innovation company that creates plant-based technologies to extend the shelf life of fresh produce – like an organic rinse that keeps produce fresh twice as long! These innovations are vital for our survival because, as we said in the title, food waste is quite possibly the stupidest thing our species does. And all of you American Exceptionalism fans out there will be pumped to know that we are the very best, wasting about $165 BILLION of food every year. That means almost 40% of the food produced in the U.S. is never eaten. It’s staggering and a little heartbreaking, but Dr. Rogers is here to help.</p>    <p>Trump’s Book Club:</p>    <p>An Apeel avocado: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>apeelsciences.com</p>    <p>50 Most Innovative Companies: https://www.fastcompany.com/most-innovative-companies/2019</p>    <p>Connect with James on LinkedIn: linkedin.com/in/james-rogers-801a572a/</p>    <p>Instagram: @apeelsciences</p>    <p>Facebook: https://www.facebook.com/apeelsciences/</p>    <p>Twitter: @apeelsciences</p>    <p>The Third Plate: Field Notes on the Future of Food by Dan Barber: https://www.thethirdplate.com/</p>    <p>Learn about the egg biome: ginkgobioworks.com/</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Check us on Instagram: instagram.com/ImportantNotImportant</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Important, Not Important is produced by Podcast Masters</p>]]></content:encoded>
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  <title>#57: Make Food Great (Nutritious) Again</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/57_make_food_great_nutritious_again</link>
  <description>In Episode 57, Quinn &amp; Brian discuss: Why more food ≠ more nutrition. Our excellent guests are Professors Kristie Ebi and Irakli Loladze. Dr. Ebi is the Rohm &amp; Haas Endowed Professorship in Public Health Sciences at the University of Washington, where ...</description>
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  <pubDate>Tue, 05 Mar 2019 13:59:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 57, Quinn &amp; Brian discuss: Why more food ≠ more nutrition. Our excellent guests are Professors Kristie Ebi and Irakli Loladze. </p>    <p>Dr. Ebi is the Rohm &amp; Haas Endowed Professorship in Public Health Sciences at the University of Washington, where she has been conducting research and practice on the health risks of climate variability and change for over twenty years. She focuses on understanding sources of vulnerability, estimating current and future health risks of climate change, and designing adaptation policies and measures to reduce the risks of climate change in multi-stressor environments. </p>    <p>Dr. Loladze is a professor of health sciences at the Bryan Medical Center at Bryan College, where he applies mathematical, computational, and statistical methods to life sciences – which is to say, he’s a math biologist. </p>    <p>Dr. Ebi recently testified in front of Congress – specifically, the House Committee on Science, Space, and Technology – in the first of a series of hearings on climate science and why it matters (a series of conversations we’re pretty surprised and excited are actually happening at all, if you need any more evidence that your vote matters). She was speaking about the health implications, which Dr. Loladze has also spent much of his life studying. In fact, he linked rising CO2 levels to the quality of human nutrition and obesity, revealing that some of the advancements that allow us to grow more food also reduce the nutritional quality of those foods. </p>    <p>But you want to know what’s really screwed up about the whole situation? These two don’t have any funding for this potentially world-saving research. </p>    <p>Trump’s Book Club: Einstein in Love: A Scientific Romance by Dennis Overbye: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3 </p>    <p>Links: </p>    <p>Irakli Loladze on Twitter: https://twitter.com/loladze </p>    <p>Kristie Ebi on Twitter: https://twitter.com/kristie_ebi </p>    <p>“The great nutrient collapse”: https://www.politico.com/agenda/story/2017/09/13/food-nutrients-carbon-dioxide-000511 </p>    <p>“Carbon dioxide (CO2) levels this century will alter the protein, micronutrients, and vitamin content of rice grains with potential health consequences for the poorest rice-dependent countries”: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5966189/ </p>    <p>“Hidden shift of the ionome of plants exposed to elevated CO2 depletes minerals at the base of human nutrition”: https://lens.elifesciences.org/02245/ </p>    <p>“Plague of plenty”: https://www.newscientist.com/article/mg17623715-200-plague-of-plenty/ </p>    <p>“Net Farm Income Projected to Drop to 12-Year Low”: https://www.fb.org/market-intel/net-farm-income-projected-to-drop-to-12-year-low </p>    <p>“Why Is the Cold Weather So Extreme if the Earth Is Warming?”: https://www.nytimes.com/interactive/2019/climate/winter-cold-weather.html </p>    <p>The Tantrum That Saved the World: Carbon Neutral Kids' Book: http://michaelmann.net/content/tantrum-saved-world-carbon-neutral-kids-book </p>    <p>Connect with us: </p>    <p>Subscribe to our newsletter at ImportantNotImportant.com! </p>    <p>Intro/outro by Tim Blane: timblane.com </p>    <p>Follow Quinn: twitter.com/quinnemmett </p>    <p>Follow Brian: twitter.com/briancolbertken </p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant </p>    <p>Check us on Instagram: instagram.com/ImportantNotImportant </p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp </p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant </p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com </p>    <p>Important, Not Important is produced by Podcast Masters</p>]]></content:encoded>
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  <title>#56: What’s It Feel Like To Be Asked To Save the World?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/56_what_s_it_feel_like_to_be_asked_to_save_the_world</link>
  <description>In Episode 56, Quinn &amp; Brian ask: What’s it feel like to be asked to save the world? Our guest is Rhiana Gunn-Wright, who is writing policy and leading the Green New Deal project at New Consensus, which is one of the main think tanks working on the Gre...</description>
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  <pubDate>Tue, 26 Feb 2019 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 56, Quinn &amp; Brian ask: What’s it feel like to be asked to save the world?</p>    <p>Our guest is Rhiana Gunn-Wright, who is writing policy and leading the Green New Deal project at New Consensus, which is one of the main think tanks working on the Green New Deal.</p>    <p>The Green New Deal is one of the most important pieces of policy being worked on right now, and it could have wide sweeping effects that impact not just our generation but the future for everyone. Conversations around environmental topics tend to get real political real fast, but Rhiana reminds us that this isn’t a political issue – this is not a political game and millions of people will die. Sorry, no joke there, just a stark reality that too many people are happily ignoring.</p>    <p>Trump’s Book Club:</p>    <p>Gone Girl by Gillian Flynn: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Rhiana Gunn-Wright on Twitter: https://twitter.com/rgunns</p>    <p>Rhiana Gunn-Wright on Instagram: https://www.instagram.com/rgunner</p>    <p>New Consensus: https://newconsensus.com/</p>    <p>Green New Deal explainer: bit.ly/2tgm66v </p>    <p>The official GND resolution: https://www.congress.gov/bill/116th-congress/house-resolution/109/text</p>    <p>Data for Progress GND Report: https://www.dataforprogress.org/green-new-deal</p>    <p>Sunrise Movement: https://www.sunrisemovement.org</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Check us on Instagram: instagram.com/ImportantNotImportant</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Important, Not Important is produced by Podcast Masters</p>]]></content:encoded>
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  <title>#55: What are the Energy Requirements of Well-being?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/55_what_are_the_energy_requirements_of_well-being</link>
  <description>In Episode 55, Quinn &amp; Brian ask: What are the energy requirements of well-being? Our guest is Julia Steinberger, a Professor of Social Ecology &amp; Ecological Economics at the University of Leeds School of Earth and Environment. Her research examines the...</description>
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  <pubDate>Tue, 19 Feb 2019 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 55, Quinn &amp; Brian ask: What are the energy requirements of well-being?</p>    <p>Our guest is Julia Steinberger, a Professor of Social Ecology &amp; Ecological Economics at the University of Leeds School of Earth and Environment. Her research examines the connections between resource use (energy and materials, greenhouse gas emissions) and societal performance (economic activity and human wellbeing) – or, what happens when you drive your car every damn day. She is interested in quantifying the current and historical linkages between resource use and socioeconomic parameters, and identifying alternative development pathways to guide the necessary transition to a low carbon society.</p>    <p>Basically, all her research can be boiled down to one important question: are we going to make it and maintain our standard of living, given the resources available to us and the technology we have now? And, well... it’s possible, but it’s not going to be easy and some things are going to have to change. Fast.</p>    <p>Trump’s Book Club:</p>    <p>Doughnut Economics by Kate Raworth: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Learn more about Prof. Steinberger: https://environment.leeds.ac.uk/see/staff/1553/professor-julia-steinberger</p>    <p>Twitter: https://twitter.com/jksteinberger</p>    <p>Check out Living Well Within Limits: https://lili.leeds.ac.uk/</p>    <p>Watch “Ayana Elizabeth Johnson: How to use the ocean without using it up”: https://www.ted.com/talks/ayana_elizabeth_johnson_how_to_use_the_ocean_without_using_it_up</p>    <p>Cars vs Bus vs Bikes: https://humantransit.org/2012/09/the-photo-that-explains-almost-everything.html</p>    <p>Listen to Doughnut Economics, Rethinking Economics for the 21st Century: Kate Raworth and Azeem Azhar in Conversation: http://exponentialview.libsyn.com/doughnut-economics-rethinking-economics-for-the-21st-century-kate-raworth-and-azeem-azhar-in-conversation</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Check us on Instagram: instagram.com/ImportantNotImportant</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Pin</p>]]></content:encoded>
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  <title>#54: The State That’s Not a State is a Hell of a Lot Greener Than Your State</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/54_the_state_that_s_not_a_state_is_a_hell_of_a_lot_greener_than_your_state</link>
  <description>In Episode 54, Quinn &amp; Brian discuss: why the state that’s not a state is a hell of a lot greener than your state. Our guest is Jamie DeMarco, a State-Level Carbon Pricing Coordinator with our friends the Citizens&#39; Climate Lobby (who are working to sav...</description>
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  <pubDate>Tue, 12 Feb 2019 09:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 54, Quinn &amp; Brian discuss: why the state that’s not a state is a hell of a lot greener than your state.</p>    <p>Our guest is Jamie DeMarco, a State-Level Carbon Pricing Coordinator with our friends the Citizens' Climate Lobby (who are working to save our collective asses every single day, NBD). Jamie is dedicated to passing state-level legislation that will serve as a model and inspiration for future national lawmakers – so he definitely has his work cut out for him.</p>    <p>Dealing with society’s environmental self-harm, it turns out, is a lot like acknowledging a toxic relationship with your significant other: you acknowledge the problem (maybe publicly), stop participating in the toxic behavior, and then move to being proactive about the problem. What can we do on both a micro and macro scale to begin influencing environmental policy for the better, and encourage others to do the same? </p>    <p>We already have all of the technology we need to power our society from 100% renewable sources – we just lack the political will to get there. Luckily, we have people like Jamie out there creating will where there’s already a way.</p>    <p>Trump’s Book Club:</p>    <p>Les Misérables by Victor Hugo: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Learn more at https://citizensclimatelobby.org/</p>    <p>Find a chapter: https://citizensclimatelobby.org/about-ccl/chapters/</p>    <p>Donate: https://citizensclimatelobby.org/donate/</p>    <p>CCL on Facebook: https://www.facebook.com/CitizensClimateLobby/</p>    <p>CCL on Instagram: https://www.instagram.com/citizensclimate/</p>    <p>CCL on Twitter: https://twitter.com/citizensclimate</p>    <p>Jamie on Twitter: https://twitter.com/jamiedemarco1</p>    <p>Jamie on LinkedIn: https://www.linkedin.com/in/jamie-demarco-402881118/</p>    <p>Find and contact your representatives: https://www.house.gov/representatives/find-your-representative</p>    <p>Read “It's now cheaper to build a new wind farm than to keep a coal plant running”: https://www.cbsnews.com/news/its-now-cheaper-to-build-a-new-wind-farm-than-to-keep-a-coal-plant-running/</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>]]></content:encoded>
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  <title>#53: How the Hell Do We Pull Clean Drinking Water Out of Thin Air?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/53_how_the_hell_do_we_pull_clean_drinking_water_out_of_thin_air</link>
  <description>In Episode 53, Quinn &amp; Brian ask: How the hell do we pull clean drinking water out of thin air? Our guest is Dr. Shing-Chung “Josh” Wong, a professor of mechanical engineering at the University of Akron In addition to pursuing bio-inspired materials re...</description>
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  <pubDate>Tue, 05 Feb 2019 12:36:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 53, Quinn &amp; Brian ask: How the hell do we pull clean drinking water out of thin air?</p>    <p>Our guest is Dr. Shing-Chung “Josh” Wong, a professor of mechanical engineering at the University of Akron In addition to pursuing bio-inspired materials research, he has worked on mechanical behavior and functional properties of polymers, electrospinning, processing-structure-property relationships, coatings, bio- and nano-materials, and composites. Dr. Wong has authored and co-authored over 70 archived articles in book, journal, and patent literatures, and in 2007, he was selected as a recipient for the prestigious National Science Foundation CAREER Award.</p>    <p>There are a lot of words you may not understand in that bio – don’t worry, you’re not alone – but the reason Josh is awesome and we wanted him on the show comes down to one simple fact: he has invented some very cool shit that benefits anyone who enjoys being alive on Earth. He comes from a place of such moral integrity, constantly striving to use his capacity for innovation and discovery to help other people... a trait that is almost staggeringly uncommon these days, to our detriment.</p>    <p>Trump’s Book Club:</p>    <p>Biography of a Chairman Mao Badge: The Creation and Mass Consumption of a Personality Cult by Professor Melissa Schrift</p>    <p>Links:</p>    <p>Contribute to the University of Akron Foundation (with a note that it’s a gift to support water harvesting research by Professor Josh Wong): https://www.uakron.edu/treasurer/uaf.dot</p>    <p>Check out Josh’s water harvester: https://www.uakron.edu/engineering/me/me-news-detail.dot?newsId=c1f0c8d5-a992-468b-bb91-7ba9e3ea4597&amp;pageTitle=Recent%20Headlines&amp;crumbTitle=Engineering%20professor%20to%20present%20freshwater%20research%20at%20ACS%20national%20meeting</p>    <p>Brad Meltzer’s incredible books for kids: http://bradmeltzer.com/TV-Kids-and-More/Kids-Books</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Check us on Instagram: instagram.com/ImportantNotImportant</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr:</p>]]></content:encoded>
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  <title>#52: What’s the Deal With the Green New Deal?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/52_what_s_the_deal_with_the_green_new_deal</link>
  <description>In Episode 52, Quinn &amp; Brian ask (using their best Seinfeld impression): What’s the deal with the Green New Deal? Our guest is Varshini Prakash, a founder of the Sunrise Movement, a veritable army of young folks fighting to stop climate change and crea...</description>
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  <pubDate>Tue, 29 Jan 2019 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 52, Quinn &amp; Brian ask (using their best Seinfeld impression): What’s the deal with the Green New Deal?</p>    <p>Our guest is Varshini Prakash, a founder of the Sunrise Movement, a veritable army of young folks fighting to stop climate change and create millions of good jobs in the process. We think Varshini will be, no exaggeration, one of the most instrumental people in American politics (and for the future health of our planet) over the next couple years.</p>    <p>The Sunrise Movement’s army is comprised of ordinary people who are scared about what the climate crisis means for the people and places they love. They aren’t looking to the Left or the Right to solve the problem – they’re looking forward to unite millions of people and reclaim our democracy from the corrupting influence of fossil fuel executive and those who empower them. The cornerstone of this movement is the Green New Deal, a plan that will transform our economy and society at the scale needed to stop the climate crisis. So this summer, thousands of people from Sunrise will descend on one of the first Democratic Presidential debates to #ChangeTheDebate and make sure the #GreenNewDeal is a top issue in the 2020 election.</p>    <p>Like our friends Elsa Mengistu and Emelly Villa from episode 33, Varshini recognizes that #thisisZeroHour – and the Green New Deal is our chance to turn back the clock.</p>    <p>Trump’s Book Club:</p>    <p>Where Do We Go from Here: Chaos or Community? by Martin Luther King Jr.</p>    <p>Links:</p>    <p>Learn more at https://www.sunrisemovement.org</p>    <p>Find or start a local Sunrise Hub: https://www.sunrisemovement.org/hubs</p>    <p>Donate to Sunrise: https://secure.actblue.com/donate/dec-dc-action?refcode=website-top-button</p>    <p>Instagram: https://www.instagram.com/sunrisemvmt</p>    <p>Facebook: https://www.facebook.com/sunrisemvmt</p>    <p>Twitter: https://twitter.com/sunrisemvmt</p>    <p>Blueprint for the Green New Deal: http://ocasio2018.com/gnd</p>    <p>Check out https://5calls.org/</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Check us on Instagram: instagram.com/ImportantNotImportant</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>]]></content:encoded>
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  <title>#51: Are We Thinking About CRISPR All Wrong (&amp; What the Hell is CRISPR)?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/51_are_we_thinking_about_crispr_all_wrong_what_the_hell_is_crispr</link>
  <description>In Episode 51, Quinn &amp; Brian ask: Are we thinking about CRISPR all wrong (and what the hell is CRISPR)? Our guest is C. Brandon Ogbunu, an evolutionary systems biologist working as an Assistant Professor in the Department of Ecology and Evolutionary Bi...</description>
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  <pubDate>Tue, 22 Jan 2019 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p><b>In Episode 51, Quinn &amp; Brian ask: Are we thinking about CRISPR all wrong (and what the hell is CRISPR)?</b></p>    <p>Our guest is <b>C. Brandon Ogbunu</b>, an evolutionary systems biologist working as an Assistant Professor in the Department of Ecology and Evolutionary Biology at Brown University.</p>    <p>Although the title is different, his role is almost identical to Brian’s here at INI: He uses experimental evolution, mathematical modeling, and computational biology to better understand the underlying causes and consequences of disease, across scales: from the biophysics of proteins involved in drug resistance to the social determinants underlying disease.</p>    <p>In doing so, he aims to develop theory that enriches our understanding of the evolutionary and ecological underpinnings of disease, while contributing to practical solutions for clinical medicine and public health.</p>    <p>So, like Brian, it’s pretty apparent why C. Brandon is vital to the survival of our species. (The similarities are just uncanny, aren’t they?)</p>    <p>We’ve talked about CRISPR before on the show, but if you’re not familiar, here’s a brief and overly simplistic overview of this potentially world-changing technology: it’s scissors for DNA. It’s still a very young technology – it was only patented in 2012 – but it has the potential to do everything from eliminating genetic diseases from our lineage, to making our food supply more efficient and productive, to creating a real-life Jurassic Park. But what can’t we do with it – and perhaps more importantly, what shouldn’t we be doing with it? That’s what we’re going to find out today.</p>    <p>Trump’s Book Club:</p>    <p>From the War on Poverty to the War on Crime: The Making of Mass Incarceration in America by Elizabeth Hinton</p>    <p>Links:</p>    <p>Learn more at https://vivo.brown.edu/display/cogbunug</p>    <p>Twitter: https://twitter.com/big_data_kane</p>    <p>Instagram: https://www.instagram.com/big_data_kane/</p>    <p>Read C. Brandon’s writing: https://medium.com/ogplexus</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Check us on Instagram: instagram.com/ImportantNotImportant</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>]]></content:encoded>
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  <title>BEST OF 2018: New Antibiotics in a Post-Antibiotic Era</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_2018_new_antibiotics_in_a_post-antibiotic_era</link>
  <description>Back in Episode 19, Quinn &amp; Brian asked: What’s the future of antibiotics? To find out, we sat down with bowtie enthusiast and professor of pathology and immunology and biomedical engineering Dr. Gautam Dantas. Dr. Dantas leads the Dantas Lab at the Wa...</description>
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  <pubDate>Tue, 15 Jan 2019 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>Back in Episode 19, Quinn &amp; Brian asked: What’s the future of antibiotics?</p>    <p>To find out, we sat down with bowtie enthusiast and professor of pathology and immunology and biomedical engineering Dr. Gautam Dantas. Dr. Dantas leads the Dantas Lab at the Washington University School of Medicine, St. Louis, where they work at the interface of microbial genomics, ecology, synthetic biology, and systems biology, to understand, harness, and engineer the biochemical processing potential of microbial communities.</p>    <p>We had a lovely, not terrifying chat about designing new antibiotics in the post-antibiotic area. Topics covered include bacteria as the O.G., Thanos, precision medicine, cows, horror shows from the ancient past buried in ice cores, and your vote and where it should go. This was one of our favorite and most-downloaded episodes of all time, and we wanted to share it as we prepare for some exciting stuff to come in 2019.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Trump’s Book Club:</p>    <p>Doomsday Book by Connie Willis: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Dr. Gautam Dantas on Twitter: http://twitter.com/VolatileBug</p>    <p>Dantas Lab: http://www.dantaslab.org/</p>    <p>“Why Some Bacteria Eat Antibiotics,” NBC News: https://www.nbcnews.com/health/health-news/why-some-bacteria-eat-antibiotics-what-we-can-do-about-n870181</p>    <p>“Antibiotic Resistance is Ancient,” Science Daily: https://www.sciencedaily.com/releases/2011/08/110831155334.htm</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Check us on Instagram: instagram.com/ImportantNotImportant</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Important, Not Important is produced by Podcast Masters</p>]]></content:encoded>
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  <title>BEST OF 2018: He’s Given 200+ Climate Speeches to Congress. What’s Next?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_2018_he_s_given_200_climate_speeches_to_congress_what_s_next</link>
  <description>Back in Episode 26, Quinn &amp; Brian asked: what drives a man to give 200 climate speeches to Congress? Our guest was Senator Sheldon Whitehouse, the junior senator from Rhode Island and all-around stellar human. He’s been a member of Congress since 2007 ...</description>
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  <pubDate>Tue, 08 Jan 2019 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>Back in Episode 26, Quinn &amp; Brian asked: what drives a man to give 200 climate speeches to Congress?</p>    <p>Our guest was Senator Sheldon Whitehouse, the junior senator from Rhode Island and all-around stellar human. He’s been a member of Congress since 2007 and he was just sworn in for his 3rd term – plus, he’s recently been moonlighting as some sort of Captain Planet figure.</p>    <p>We discuss his speeches, his future carbon bill, bi-partisanship, calling bullshit when we see it, Rhode Island’s fossil-fuel lawsuit, and so much more.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Trump’s Book Club:</p>    <p>Silent Spring by Rachel Carson: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Senator Sheldon Whitehouse on Twitter: http://twitter.com/SenWhitehouse</p>    <p>Sandra Thornton Whitehouse: https://www.oceancollectiv.co/sandra/</p>    <p>Republicans for Carbon Tax: https://www.nytimes.com/2017/02/07/science/a-conservative-climate-solution-republican-group-calls-for-carbon-tax.html</p>    <p>Resilient Rhody: https://www.ecori.org/climate-change/2018/7/6/b52i1qjgqsacdfh2l5z8rxjz8bd42m</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Check us on Instagram: instagram.com/ImportantNotImportant</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Important, Not Important is produced by Podcast Masters</p>]]></content:encoded>
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  <title>BEST OF 2018: Is It Harder to Build Clean Power Plants or Play in a Reputable Cover Band?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_2018_is_it_harder_to_build_clean_power_plants_or_play_in_a_reputable_cover_band</link>
  <description>Back in Episode 38, Quinn &amp; Brian asked: Is it harder to build clean power plants or play in a reputable cover band? Our guest Sean Casten then went on to win the election for congressman of Brian’s home district, Illinois’ 6th! There’s a little more h...</description>
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  <pubDate>Fri, 04 Jan 2019 07:00:00 +0000</pubDate>
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  <itunes:duration>2743</itunes:duration>
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  <content:encoded><![CDATA[<p>Back in Episode 38, Quinn &amp; Brian asked: Is it harder to build clean power plants or play in a reputable cover band?</p>    <p>Our guest Sean Casten then went on to win the election for congressman of Brian’s home district, Illinois’ 6th! There’s a little more hope in the world, so we want to re-introduce you to these kickass STEM politicians. </p>    <p>Sean is a scientist, clean energy entrepreneur, and cover band member who ran against Peter Roskam, who called climate change “junk science,” which is really all we needed to hear to know that Sean is the right man for Illinois’’ 6th district. Plus, Sean is backed by our friends at 314 Action, an incredible group of people who are smarter than us trying to get other people who are smarter than us elected. You can check out our previous episodes with 314 Action founder Shaughnessy Naughton (episode 35) and fellow Congressional candidates Chrissy Houlahan (episode 37) and Joseph Kopser (episode 32).</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Trump’s Book Club:</p>    <p>Last Week Tonight with John Oliver Presents a Day in the Life of Marlon Bundo by Jill Twiss and Marlon Bundo: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3</p>    <p>Links:</p>    <p>Facebook: https://www.facebook.com/castenforcongress/</p>    <p>Twitter: https://twitter.com/votecasten</p>    <p>Support more candidates endorsed by 314: http://www.314action.org/endorsed-candidates-1/</p>    <p>Connect with us:</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Intro/outro by Tim Blane: timblane.com</p>    <p>Follow Quinn: twitter.com/quinnemmett</p>    <p>Follow Brian: twitter.com/briancolbertken</p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant</p>    <p>Check us on Instagram: instagram.com/ImportantNotImportant</p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp</p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant</p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com</p>    <p>Important, Not Important is produced by Podcast Masters</p>]]></content:encoded>
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  <title>BEST OF 2018: Congress Got a Female Air Force Officer / Engineer / Chemistry Teacher / Mom</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/best_of_2018_congress_got_a_female_air_force_officer_engineer_chemistry_teacher_mom</link>
  <description>Back in Episode 37, Quinn &amp; Brian asked: Why does Congress need a female Air Force Officer / Engineer / Chemistry Teacher / Mom among its ranks? We found out – and now our guest Chrissy Houlahan is the new congresswoman from Pennsylvania District 6! So...</description>
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  <pubDate>Thu, 03 Jan 2019 07:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>Back in Episode 37, Quinn &amp; Brian asked: Why does Congress need a female Air Force Officer / Engineer / Chemistry Teacher / Mom among its ranks? We found out – and now our guest Chrissy Houlahan is the new congresswoman from Pennsylvania District 6! So we’re playing that episode again to celebrate. We dig into the very personal reasons she ran, what’s so special about Pennsylvania, and the first thing she’s going to do when she gets elected. Plus, how did she collect such an impressive list of bona fides? Chrissy was one of our featured conversations in partnership with 314 Action, an organization working hard to put STEM candidates in office. You can learn more about the organization in our interview with the founder, Shaughnessy Naughton, back in episode 35 and support them at 314action.org. Want to send us feedback? Tweet us, email us, or leave us a voice message! Trump’s Book Club: Mountains Beyond Mountains by Tracy Kidder: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3 Links: Twitter: https://twitter.com/HoulahanForPa Facebook: https://www.facebook.com/HoulahanForPA Support more candidates endorsed by 314: http://www.314action.org/endorsed-candidates-1/ Connect with us: Subscribe to our newsletter at ImportantNotImportant.com! Intro/outro by Tim Blane: timblane.com Follow Quinn: twitter.com/quinnemmett Follow Brian: twitter.com/briancolbertken Like and share us on Facebook: facebook.com/ImportantNotImportant Check us on Instagram: instagram.com/ImportantNotImportant Follow us on Twitter: twitter.com/ImportantNotImp Pin us on Pinterest: pinterest.com/ImportantNotImportant Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com Important, Not Important is produced by Podcast Masters</p>]]></content:encoded>
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  <title>#50: It’s Getting Hot in Here &amp; America’s Poor are (Not Surprisingly) Dying Fastest</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/50_it_s_getting_hot_in_here_america_s_poor_are_not_surprisingly_dying_fastest</link>
  <description>In Episode 50, Quinn &amp; Brian discuss: How D.C. and LA are dealing with urban heat issues. Our guests are Yesim Sayin Taylor and Molly Peterson. Yesim is the founding Executive Director of the D.C. Policy Center and Molly is a renowned reporter focusing...</description>
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  <pubDate>Tue, 01 Jan 2019 10:33:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 50, Quinn &amp; Brian discuss: How D.C. and LA are dealing with urban heat issues.    </p>    <p>Our guests are Yesim Sayin Taylor and Molly Peterson. Yesim is the founding Executive Director of the D.C. Policy Center and Molly is a renowned reporter focusing on the environment and climate change (and our first returning guest!).  </p>    <p>We all remember when Nelly said, “It’s getting hot in herre,” but not a lot of people remember the whole verse: “It’s getting hot in herre, so take off all your clothes / all of the poor minorities in America are suffering and dying before everybody else / Uh, uh, uh, let it hang all out.” But it’s a shame, really, because if we’d just paid more attention to Nelly’s important message back in 2002, maybe we wouldn’t be facing this problem today.  </p>    <p>Want to send us feedback? </p>    <p>Tweet us, email us, or leave us a voice message! </p>    <p>Trump’s Book Club:  The Old Man Who Read Love Stories by Luis Sepúlveda  Dancing in the Glory of Monsters: The Collapse of the Congo and the Great War of Africa by Jason Stearns  </p>    <p>Links:  </p>    <p>Learn more at https://www.dcpolicycenter.org  </p>    <p>Yesim on Twitter: https://twitter.com/yesimsy  </p>    <p>Check out https://pactio.us/host/molly-peterson  </p>    <p>Molly on Twitter: http://www.twitter.com/mollydacious  </p>    <p>Greater Greater Washington: https://ggwash.org  </p>    <p>Connect with us: </p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!  </p>    <p>Intro/outro by Tim Blane: timblane.com  </p>    <p>Follow Quinn: twitter.com/quinnemmett  </p>    <p>Follow Brian: twitter.com/briancolbertken  </p>    <p>Like and share us on Facebook: facebook.com/ImportantNotImportant  </p>    <p>Check us on Instagram: instagram.com/ImportantNotImportant  </p>    <p>Follow us on Twitter: twitter.com/ImportantNotImp  </p>    <p>Pin us on Pinterest: pinterest.com/ImportantNotImportant  </p>    <p>Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com  </p>    <p>Important, Not Important is produced by Podcast Masters</p>]]></content:encoded>
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  <title>#49: How Can HUGE Food &amp; Beverage Companies Contribute to a More Sustainable Future?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/49_how_can_huge_food_beverage_companies_contribute_to_a_more_sustainable_future</link>
  <description>In Episode 49, Quinn &amp; Brian ask: What can the HUGE food and beverage companies do, right now, to improve U.S. food systems and drive trends towards a more sustainable future? It’s a big and complicated question, but our guest Jennifer Mleczko is going...</description>
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  <pubDate>Tue, 25 Dec 2018 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 49, Quinn &amp; Brian ask: What can the HUGE food and beverage companies do, right now, to improve U.S. food systems and drive trends towards a more sustainable future? </p>    <p>It’s a big and complicated question, but our guest Jennifer Mleczko is going to share the one simple thing you can do to address all of it at once. Jennifer is a consultant at the World Bank focused on sustainable development, specifically agriculture and, even more specifically, livestock. There are environmental, social, economic, and political implications to the food systems we’ve created here in the United States; globalization, international trade, market consolidation, and the ways we produce food affects communities all around the globe. We aren’t always aware of how buying a package of dinosaur-shaped chicken nuggets from Walmart affects a small farm halfway across the country or the world, but every choice we make has consequences – and the more we work to bring awareness to these choices, the more we can do to transition to a more sustainable food system. </p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Trump’s Book Club: The Unsettling of America by Wendell Berry Links: Jennifer on Twitter: https://twitter.com/jennifermleczko Jennifer on LinkedIn: https://www.linkedin.com/in/jennifermleczko/ Find Community Supported Agriculture (CSA) near you: https://www.localharvest.org/csa/ Find a Farmers’ Market near you: https://www.localharvest.org/farmers-markets/ Download the Seasonal Food Guide app: https://www.seasonalfoodguide.org/download-app Connect with us: Subscribe to our newsletter at ImportantNotImportant.com! Intro/outro by Tim Blane: timblane.com Follow Quinn: twitter.com/quinnemmett Follow Brian: twitter.com/briancolbertken Like and share us on Facebook: facebook.com/ImportantNotImportant Check us on Instagram: instagram.com/ImportantNotImportant Follow us on Twitter: twitter.com/ImportantNotImp Pin us on Pinterest: pinterest.com/ImportantNotImportant Tumble us or whatever the hell you do on Tumblr: importantnotimportant.tumblr.com Important, Not Important is produced by Podcast Masters</p>]]></content:encoded>
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  <title>#48: Why Does Childhood Cancer Exist &amp; What Can We Do to Make It Go Away Forever?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/48_why_does_childhood_cancer_exist_what_can_we_do_to_make_it_go_away_forever</link>
  <description>In Episode 48, Quinn &amp; Brian ask: Why the hell does childhood cancer exist, isn&#39;t the world effed up enough as it is, and what can we do to make it go away forever? Our guest is one of our favorite humans, Jay Scott, Co-Executive Director of the Alex’s...</description>
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  <pubDate>Tue, 18 Dec 2018 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 48, Quinn &amp; Brian ask: Why the hell does childhood cancer exist, isn't the world effed up enough as it is, and what can we do to make it go away forever? </p>    <p>Our guest is one of our favorite humans, Jay Scott, Co-Executive Director of the Alex’s Lemonade Stand Foundation. Jay runs the organization with his wife, Liz, in honor of their daughter Alex, who was diagnosed with cancer just two days before her first birthday. She set up a lemonade stand in their yard to help support her doctors and, before she died, she managed to raise more than $1 million. Since then, Alex’s Lemonade Stand has raised over $150 million and funded nearly 1,000 medical research grants for more than 135 institutions across the U.S. and Canada, and they’re not slowing down for a second. </p>    <p>This is an awesome, inspiring, and necessary conversation, but be warned: our keyboards are covered in salty man tears and your phone may get wet as well. </p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Trump’s Book Club: Chicken Soup for the Soul by Jack Canfield: https://www.amazon.com/registry/wishlist/3R5XF4WMZE0TV/ref=cm_sw_r_cp_ep_ws_2Gr8Ab6RS5WF3 </p>    <p>Links: </p>    <p>Support ALSF: https://www.alexslemonade.org/donate </p>    <p>Instagram: https://www.instagram.com/alexslemonade/ </p>    <p>Facebook: https://www.facebook.com/alexslemonade </p>    <p>Twitter: https://twitter.com/AlexsLemonade </p>    <p>Host an event: https://www.alexslemonade.org/campaign/individuals-families?gclid=CjwKCAiAo8jgBRAVEiwAJUXKqBx6zZOMypRtjWtfenqvysIvRFhjTFzVPu6btuYC2ZYKXkB2oYZwohoCP90QAvD_BwE </p>    <p>Connect with us: </p>    <p>Subscribe to our newsletter at http://www.ImportantNotImportant.com! </p>    <p>Intro/outro by Tim Blane: http://www.timblane.com </p>    <p>Follow Quinn: http://www.twitter.com/quinnemmett </p>    <p>Follow Brian: http://www.twitter.com/briancolbertken </p>    <p>Like and share us on Facebook: http://www.facebook.com/ImportantNotImportant </p>    <p>Check us on Instagram: http://www.instagram.com/ImportantNotImportant </p>    <p>Follow us on Twitter: http://www.twitter.com/ImportantNotImp </p>    <p>Pin us on Pinterest: http://www.pinterest.com/ImportantNotImportant </p>    <p>Tumble us or whatever the hell you do on Tumblr: http://www.importantnotimportant.tumblr.com </p>    <p>Important, Not Important is produced by Podcast Masters</p>]]></content:encoded>
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  <title>#47: The Future of Digital Health, Part 2: America’s Data</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/47_the_future_of_digital_health_part_2_america_s_data</link>
  <description>In Episode 47, Quinn goes solo for a minute to discuss: America’s data and the future of digital health. Quinn sits down for a one-on-one chat with Dave Gershgorn, the lead artificial intelligence reporter at Quartz (AKA qz.com), to figure out why our ...</description>
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  <pubDate>Tue, 11 Dec 2018 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 47, Quinn goes solo for a minute to discuss: America’s data and the future of digital health. Quinn sits down for a one-on-one chat with Dave Gershgorn, the lead artificial intelligence reporter at Quartz (AKA qz.com), to figure out why our data is different, how the future we were promised is both here and pretty damn far away, and whether/why data is too white. The worlds of healthcare and artificial intelligence are looking – big surprise – really biased right now, but with some effort, we can get to the colorful and diverse future of digital health we talked about with Dr. Indra Joshi and Maxine Mackintosh back in episode 43.</p>    <p> Today, Dave provides some journalist-approved action steps that will help us get a little more informed on the subject so that we can all help make that future our reality. </p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Trump’s Book Club: The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondo </p>    <p>Links: Read Dave’s work: https://qz.com/author/dgershgornqz/ </p>    <p>Twitter: @davegershgorn </p>    <p>Dave’s Machine Learning Twitter List: https://twitter.com/davegershgorn/lists/machine-learning </p>    <p>“If AI is going to be the world’s doctor, it needs better textbooks” Machines of Loving Grace: The Quest for Common Ground Between Humans and Robots by John Markoff </p>    <p>AI Now Institute: https://ainowinstitute.org/ </p>    <p>Data &amp; Society: https://datasociety.net/ </p>    <p>“A Proposal for the Dartmouth Summer Research Project on Artificial Intelligence” </p>    <p>Connect with us: </p>    <p>Subscribe to our newsletter at ImportantNotImportant.com! </p>    <p>Intro/outro by Tim Blane </p>    <p>Follow Quinn: @quinnemmett </p>    <p>Follow Brian: @briancolbertken </p>    <p>Like and share us on Facebook! </p>    <p>Check us on Instagram! </p>    <p>Follow us on Twitter! </p>    <p>Pin us on Pinterest! </p>    <p>Tumble us or whatever the hell you do on Tumblr! </p>    <p>Important, Not Important is produced by Podcast Masters</p>]]></content:encoded>
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  <title>#46: Is There Nuclear Waste in the Ocean (&amp; Can We Become Super Heroes if There Is)?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/46_is_there_nuclear_waste_in_the_ocean_can_we_become_super_heroes_if_there_is</link>
  <description>Dr. Claudia Benitez-Nelson is an Associate Dean and Distinguished Professor in the College of Arts &amp; Sciences at the University of South Carolina, and today she schools us on radioactivity in the ocean. Want to send us feedback? Tweet us, email us, or ...</description>
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  <pubDate>Tue, 04 Dec 2018 06:00:00 +0000</pubDate>
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  <title>#45: Poop Vs. Cancer</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/45_poop_vs_cancer</link>
  <description>Our guest is Dr. Diwakar Davar, a Professor of Medicine at the University of Pittsburgh and a a medical oncologist/hematologist. Want to send us feedback? Tweet us, email us, or leave us a voice message!</description>
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  <pubDate>Tue, 27 Nov 2018 06:00:00 +0000</pubDate>
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  <title>#44: Is Food Waste the Stupidest Thing We Do (&amp; How Do We Cut it in Half)?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/44_is_food_waste_the_stupidest_thing_we_do_how_do_we_cut_it_in_half</link>
  <description>Our guest is Dr. James Rogers, founder and CEO of Apeel Sciences and one of our most mind-blowing guests yet. Want to send us feedback? Tweet us, email us, or leave us a voice message!</description>
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  <title>#43: The Future of Digital Health, Part 1</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/43_the_future_of_digital_health_part_1</link>
  <description>Our guests are Dr. Indra Joshi &amp; Maxine Mackintosh, the co-founders of One HealthTech. Want to send us feedback? Tweet us, email us, or leave us a voice message!</description>
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    <item>
  <title>#42: What Happens When You’re Almost an Astronaut... And What Comes Next?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/42_what_happens_when_you_re_almost_an_astronaut_and_what_comes_next</link>
  <description>Dr. Sian Proctor tells us how we can all help get more women and more people of color into space, one way or another. Want to send us feedback? Tweet us, email us, or leave us a voice message!</description>
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  <pubDate>Tue, 06 Nov 2018 06:00:00 +0000</pubDate>
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  <title>#41: Outsmarting Cholera</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/41_outsmarting_cholera</link>
  <description>Our guest is Dr. Minmin Yen, the CEO and co-founder of medical startup PhagePro, where she and her team are developing viruses specifically designed to kill bacteria and prevent bacterial infections. Want to send us feedback? Tweet us, email us, or lea...</description>
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  <title>Trailer -- The Most Important Question</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/trailer_--_the_most_important_question</link>
  <description>Science for people who give a sh*t. Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world&#39;s smartest people (scientists, doctors, CEO&#39;s, farmers, and more!), and digestible news updates every sing...</description>
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  <title>Bonus: The #1 thing you can do to fight climate change</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/bonus_the_1_thing_you_can_do_to_fight_climate_change</link>
  <description>Hi. So you read the IPCC climate change report. Not great, Bob. We get it. Now you want to do something about it. We get that, too. So here’s a re-run of one of our favorite episodes, “What’s the #1 Thing You Can Do To Affect Climate Change?” Enjoy. --...</description>
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  <pubDate>Fri, 26 Oct 2018 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>Hi. So you read the IPCC climate change report. Not great, Bob. We get it. Now you want to do something about it. We get that, too. So here’s a re-run of one of our favorite episodes, “What’s the #1 Thing You Can Do To Affect Climate Change?” Enjoy. -- On the mic and down the street, Peter Kalmus, an atmospheric scientist at the Jet Propulsion Laboratory in Pasadena, California. Peter wrote a book called Being the Change: Live Well and Spark a Climate Revolution and also he’s got chickens and no longer a motorcycle (BRIAN). Links: Peter Kalmus on Twitter Becycling.life Trump’s Book Club:  Being the Change: Live Well and Spark a Climate Revolution by Peter Kalmus Carbon footprint calculator Citizens Climate Lobby Vipassana Meditation Headspace How to compost Wirecutter’s Best Composter for Kitchen Scraps Quinn Emmett on Twitter Brian Colbert Kennedy on Twitter Intro/outro by Tim Blane Subscribeto our newsletter at ImportantNotImportant.com! Like and share us on Facebook! Check us on Instagram! Follow us on Twitter! Pin us on Pinterest! Tumble us or whatever the hell you do on Tumblr! Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#40: What Takes a Young Woman from Art School to NASA... &amp; Why Might That Change Everything Forever, for Everyone?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/40_what_takes_a_young_woman_from_art_school_to_nasa_why_might_that_change_everything_forever_for_everyone</link>
  <description>Our guest is Ariel Waldman, the author of What&#39;s It Like in Space? Stories from Astronauts Who&#39;ve Been There, the founder of Spacehack.org, the global director of Science Hack Day, and a member of the council for NASA Innovative Advanced Concepts. Want...</description>
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  <pubDate>Tue, 23 Oct 2018 09:00:00 +0000</pubDate>
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  <title>#39: Is The Ocean Running Out of Oxygen? Is That Bad?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/39_is_the_ocean_running_out_of_oxygen_is_that_bad</link>
  <description>Our guest is Dawn “Deepsea Dawn” Wright, Ph.D., the Chief Scientist of the Environmental Systems Research Institute (AKA Esri) and a Professor of Geography and Oceanography at Oregon State University. Want to send us feedback? Tweet us, email us, or le...</description>
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  <pubDate>Tue, 16 Oct 2018 06:00:00 +0000</pubDate>
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  <title>#38: Is It Harder to Build Clean Power Plants or Play in a Reputable Cover Band?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/38_is_it_harder_to_build_clean_power_plants_or_play_in_a_reputable_cover_band</link>
  <description>Our guest is Sean Casten, a scientist, clean energy entrepreneur, and cover band member who is running for Congress in Illinois’ 6th district. Want to send us feedback? Tweet us, email us, or leave us a voice message!</description>
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  <pubDate>Tue, 09 Oct 2018 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>Our guest is Sean Casten, a scientist, clean energy entrepreneur, and cover band member who is running for Congress in Illinois’ 6th district.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>]]></content:encoded>
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  <title>#37: Why Does Congress Need a Female Air Force Officer / Engineer / Chemistry Teacher / Mom?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/37_why_does_congress_need_a_female_air_force_officer_engineer_chemistry_teacher_mom</link>
  <description>Our guest is Chrissy Houlahan, a candidate for Pennsylvania District 6 on Nov. 6th. Want to send us feedback? Tweet us, email us, or leave us a voice message!</description>
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  <pubDate>Tue, 02 Oct 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>3194</itunes:duration>
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  <itunes:episode>37</itunes:episode>
  <content:encoded><![CDATA[<p>Our guest is Chrissy Houlahan, a candidate for Pennsylvania District 6 on Nov. 6th. Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>]]></content:encoded>
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  <title>#36: Can Latinos Save the Planet?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/36_can_latinos_save_the_planet</link>
  <description>Our guest is Mark Magana, the Founding President &amp; CEO of GreenLatinos, a national coalition of Latino environmental, natural resources, and conservation advocates. Want to send us feedback? Tweet us, email us, or leave us a voice message!</description>
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  <pubDate>Tue, 25 Sep 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>4711</itunes:duration>
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  <content:encoded><![CDATA[<p>Our guest is Mark Magana, the Founding President &amp; CEO of GreenLatinos, a national coalition of Latino environmental, natural resources, and conservation advocates.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>]]></content:encoded>
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  <title>#35: Can These Scientists Really Save Congress?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/35_can_these_scientists_really_save_congress</link>
  <description>Our guest is Shaughnessy Naughton. She is the President &amp; Founder of 314 Action, an organization founded by members of the STEM community; grassroots supporters and political activists who believe in the power of SCIENCE! Want to send us feedback? Twee...</description>
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  <title>#34: Electrocuting the S#!t Out of Cancer.</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/34_electrocuting_the_s_t_out_of_cancer</link>
  <description>In Episode 34, Quinn &amp; Brian discuss: Electrocuting the S#!t Out of Cancer. Our guest is Theo Roth, an MB/PhD student candidate at UCSF who spends his days running experiments in the Marson Lab, and contributing to kick-ass research like the developmen...</description>
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  <content:encoded><![CDATA[<p>In Episode 34, Quinn &amp; Brian discuss: Electrocuting the S#!t Out of Cancer.</p>    <p>Our guest is Theo Roth, an MB/PhD student candidate at UCSF who spends his days running experiments in the Marson Lab, and contributing to kick-ass research like the development of new tools for efficient CRISPR genome engineering in human cells.</p>    <p>The topic of this episode is extremely close to us and particularly relevant right now because September is Childhood Cancer Awareness Month. Childhood cancer, unfortunately, only receives 5% of the total federal research funding, which means we need more people like us supporting cancer researchers and hospitals that are working to help children with cancer. So our goal with this episode is to not only explain all of the awesome work that Theo does and how in the hell he electrocutes cancer cells – although we definitely get all up in that – but also to identify some steps you can take RIGHT NOW to support people like Theo who are fighting the good fight and working to eliminate cancer.</p>    <p>On that note: f#$k cancer in the face.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p> </p>    <p>Trump’s Book Club:</p>    <p>The 8th Day of Creation by Horace Freeland Judson</p>    <p> </p>    <p>Links:</p>    <p>Support Sloan Kettering Cancer Center</p>    <p>Support Alex’s Lemonade Stand</p>    <p>Learn more about Marson Lab: marsonlab.ucsf.edu</p>    <p>The Emperor of All Maladies by by Siddhartha Mukherjee</p>    <p>Seven Brief Lessons on Physics by Carlo Rovelli</p>    <p>Watch: The Knick</p>    <p>Sign up for Nature’s email newsletter</p>    <p>Sign up for STAT’s newsletters</p>    <p>Read: "Why Daydreaming is Good for Us"</p>    <p> </p>    <p>Connect with us:</p>]]></content:encoded>
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  <title>#33: This is Zero Hour... So What The Hell Are You Doing?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/33_this_is_zero_hour_so_what_the_hell_are_you_doing</link>
  <description>Our guests are Elsa Mengistu and Emelly Villa, two of the young people behind Zero Hour, a movement that is bringing the voices of diverse youth into the conversation on climate and environmental justice. They’re doing incredible things to make this th...</description>
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  <pubDate>Tue, 04 Sep 2018 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>Our guests are Elsa Mengistu and Emelly Villa, two of the young people behind Zero Hour, a movement that is bringing the voices of diverse youth into the conversation on climate and environmental justice. They’re doing incredible things to make this the world they want to (and can) live in – and they’re only 17 and 18!</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>]]></content:encoded>
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  <title>#32: Are You Ready for Some Radical Environmental Justice?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/32_are_you_ready_for_some_radical_environmental_justice</link>
  <description>Our guest is Shantha Ready Alonso, Executive Director of Creation Justice Ministries, whose mission is to “educate, equip, and mobilize Christian communities and individuals to protect, restore, and rightly share God&#39;s Creation,” focusing on providing ...</description>
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  <pubDate>Tue, 28 Aug 2018 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>Our guest is Shantha Ready Alonso, Executive Director of Creation Justice Ministries, whose mission is to “educate, equip, and mobilize Christian communities and individuals to protect, restore, and rightly share God's Creation,” focusing on providing support to the vulnerable and marginalized.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>]]></content:encoded>
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  <title>#31: Can Texas Go (Clean Energy) Independent?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/31_can_texas_go_clean_energy_independent</link>
  <description>In Episode 31, Quinn &amp; Brian ask: Can Texas Go (Clean Energy) Independent? Joining us this week is candidate for Texas district 21, Joseph Kopser. He’s a military vet and clean energy entrepreneur on the hunt for enemy of science Lamar Hunt’s seat. Thi...</description>
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  <pubDate>Tue, 21 Aug 2018 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 31, Quinn &amp; Brian ask: Can Texas Go (Clean Energy) Independent?</p>    <p>Joining us this week is candidate for Texas district 21, Joseph Kopser. He’s a military vet and clean energy entrepreneur on the hunt for enemy of science Lamar Hunt’s seat.</p>    <p>This is the first in our series of conversations with candidates supported by 314 Action, the largest pro-science advocacy organization committed to electing scientists and STEM professionals to public office. </p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links:</p>    <p>Joseph Kopser on Twitter</p>    <p>Kopser for Congress</p>    <p>314 Action</p>    <p>Town Hall Project</p>    <p>Republicans for Carbon Tax, Fortune magazine</p>    <p>Operation Free</p>    <p>Rocky Mountain Institute</p>    <p>Stealth Power</p>    <p>Trump’s Book Club: How to Win Friends and Influence People, by Dale Carnegie</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#30: What’s the Business Incentive for Climate/Clean Energy Action?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/30_what_s_the_business_incentive_for_climate_clean_energy_action</link>
  <description>In Episode 30, Quinn &amp; Brian ask: what’s the business incentive for climate/clean energy action? In light of the Paris Agreement and all the bullshit that’s gone down since, we drafted Will Hackman to be our guest and explain it all. Will’s been a camp...</description>
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  <pubDate>Tue, 14 Aug 2018 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 30, Quinn &amp; Brian ask: what’s the business incentive for climate/clean energy action?</p>    <p>In light of the Paris Agreement and all the bullshit that’s gone down since, we drafted Will Hackman to be our guest and explain it all. Will’s been a campaign manager for the House and Senate, he’s worked as a marine fisheries conservation advocate, he represented Georgetown University at the UN climate change conference, and he’s an author on various energy, environmental, and climate change topics. He’s also leaving immediately after this call to go to Alaska and potentially never come back. </p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links:</p>    <p>Will Hackman on Instagram</p>    <p>Will on Medium</p>    <p>US leading on carbon reduction</p>    <p>The Paris Agreement</p>    <p>Bank of America and Wells Fargo climate funding </p>    <p>McDonald’s reducing emissions</p>    <p>COP24</p>    <p>America’s Pledge</p>    <p>We Are Still In</p>    <p>ITC tax credit</p>    <p>Most effective steps to tackle climate change as an individual</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#29: The Pope Has Decided to Defeat Climate Change with His Own Bare Hands.</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/29_the_pope_has_decided_to_defeat_climate_change_with_his_own_bare_hands</link>
  <description>In Episode 29, Quinn &amp; Brian ponder the fact that the Pope Has Decided to Defeat Climate Change With His Own Bare Hands. Our guest — Jose Aguto. Jose is the Associate Director of the Catholic Climate Covenant, where he works to lead Catholicism into cl...</description>
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  <pubDate>Tue, 07 Aug 2018 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 29, Quinn &amp; Brian ponder the fact that the Pope Has Decided to Defeat Climate Change With His Own Bare Hands. </p>    <p>Our guest — Jose Aguto. Jose is the Associate Director of the Catholic Climate Covenant, where he works to lead Catholicism into climate action, which includes building and providing the tools to do so. </p>    <p>We’re excited to continue our streak of talking to and hopefully not insulting the last segments of the population that we (desperately) need to get on board with climate action — whatever their beliefs. Cracking this little problem is gonna take every single last one of us, and yes that means you too, Steve.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links:</p>    <p>Jose on Twitter (j/k he’s not on Twitter because he’s smart)</p>    <p>Catholic Climate Covenant</p>    <p>Catholic Energies</p>    <p>Care for Creation</p>    <p>Catholic Climate Declaration</p>    <p>Pope Francis’ fresh new mixtape aka Laudato Si</p>    <p>Trump’s Book Club: The Imitation of Christ</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#28: Why the Hell is Space Exploration Important When the Planet is Literally on Fire?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/28_why_the_hell_is_space_exploration_important_when_the_planet_is_literally_on_fire</link>
  <description>In Episode 28, Quinn &amp; Brian ask: why the hell is space exploration important when the planet is literally on fire? To answer that, they’ve brought on The Space Gal, Emily Calandrelli. And boy does she set the record straight. Emily is an MIT-engineer ...</description>
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  <pubDate>Tue, 31 Jul 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>4278</itunes:duration>
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  <content:encoded><![CDATA[<p>In Episode 28, Quinn &amp; Brian ask: why the hell is space exploration important when the planet is literally on fire?</p>    <p>To answer that, they’ve brought on The Space Gal, Emily Calandrelli. And boy does she set the record straight.</p>    <p>Emily is an MIT-engineer turned Emmy-nominated science host on TV and online, and she’s also a children’s book author.</p>    <p>Join us as we discuss the history of space exploration, what she’d do as NASA administrator/dictator, and her own upbringing in West Virginia.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links:</p>    <p>Emily Calandrelli “The Space Gal” on Twitter</p>    <p>NASA Space Grant</p>    <p>Ada Lace</p>    <p>Bill Nye Saves The World</p>    <p>Trump’s Book Club: How to Win Friends and Influence People by Dale Carnegie</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#27: What Happens When the Atlantic Ocean Invades the Arctic Ocean?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/27_what_happens_when_the_atlantic_ocean_invades_the_arctic_ocean</link>
  <description>In Episode 27, Quinn &amp; Brian ask: what happens when the Atlantic Ocean invades the Arctic Ocean? Our guest: Julia Roberson, vice president of relations for the Ocean Conservancy in Washington D.C. Julia takes complex issues, like one ocean invading ano...</description>
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  <pubDate>Tue, 24 Jul 2018 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 27, Quinn &amp; Brian ask: what happens when the Atlantic Ocean invades the Arctic Ocean?</p>    <p>Our guest: Julia Roberson, vice president of relations for the Ocean Conservancy in Washington D.C. Julia takes complex issues, like one ocean invading another, and makes them real and relevant to human beings, and finally (and most specific for us) helps us act on them. She’s damn funny and way smarter than us, but once again, a gentle reminder: it’s a low, low bar.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links:</p>    <p>Julia Roberson on Twitter</p>    <p>Ocean Conservancy on Twitter</p>    <p>Tuskfish use TOOLS</p>    <p>Bye, lobsters!</p>    <p>The Atlantic Ocean is Invading the Arctic Ocean</p>    <p>Ocean acidification</p>    <p>The great Pacific garbage patch</p>    <p>Straws are no bueno</p>    <p>Trump Book Club: The Bluest Eye, by Toni Morrison</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#26: He&#39;s Given 200 Climate Speeches to Congress. What&#39;s Next?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/26_he_s_given_200_climate_speeches_to_congress_what_s_next</link>
  <description>In Episode 26, Quinn &amp; Brian ask: what drives a man to give 200 climate speeches to Congress? That&#39;s once a week since 2007. Our guest today: Senator Sheldon Whitehouse, the junior senator from Rhode Island. We discuss his speeches, his future carbon b...</description>
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  <pubDate>Tue, 17 Jul 2018 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 26, Quinn &amp; Brian ask: what drives a man to give 200 climate speeches to Congress? That's once a week since 2007.</p>    <p>Our guest today: Senator Sheldon Whitehouse, the junior senator from Rhode Island. We discuss his speeches, his future carbon bill, bi-partisanship, calling bullshit when we see it, Rhode Island’s fossil-fuel lawsuit, and so much more. </p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links: </p>    <p>Senator Sheldon Whitehouse on Twitter</p>    <p>Sandra Thornton Whitehouse</p>    <p>Republicans for Carbon Tax</p>    <p>Resilient Rhody</p>    <p>Trump’s Book Club: Silent Spring by Rachel Carson</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#25: Middle School Physics: Lame, or the First Step to Being an Superhero?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/25_middle_school_physics_lame_or_the_first_step_to_being_an_superhero</link>
  <description>In Episode 25, Quinn &amp; Brian ask: “Middle school physics: Lame, or the first step to being a SUPERHERO?” Our guest today is “The Physics Girl”, Dianna Cowern. She’s hunted for dark matter with MIT and Harvard, worked at GE, and is now one of the world’...</description>
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  <pubDate>Tue, 10 Jul 2018 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 25, Quinn &amp; Brian ask: “Middle school physics: Lame, or the first step to being a SUPERHERO?”</p>    <p>Our guest today is “The Physics Girl”, Dianna Cowern. She’s hunted for dark matter with MIT and Harvard, worked at GE, and is now one of the world’s most popular science communicators. And holy hell is her enthusiasm contagious.</p>    <p>We talk her incredible YouTube channel, being frustrated and Hulking out, Shuri, Wonder Woman, Magic Hour, and more!</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links:</p>    <p>The Physics Girl on YouTube</p>    <p>The Scully Effect</p>    <p>Simone Giertz</p>    <p>Tiny Bop</p>    <p>Donors Choose</p>    <p>Girls Who Code</p>    <p>Black Girls Code</p>    <p>Geek Dad</p>    <p>Trump’s Book Club: Harry Potter</p>    <p>Fun Experiments for Kids, from Mommy Poppins (a seriously great parenting resource)</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#24: When Will San Francisco Be Underwater?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/24_when_will_san_francisco_be_underwater</link>
  <description>In Episode 24, Quinn &amp; Brian ask: when will San Francisco be underwater? On the mic today is the ever-intrepid Molly Peterson, a renowned reporter focusing on the environment and climate change. Molly’s worked at Southern California Public Radio, ISeeC...</description>
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  <pubDate>Tue, 03 Jul 2018 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 24, Quinn &amp; Brian ask: when will San Francisco be underwater?</p>    <p>On the mic today is the ever-intrepid Molly Peterson, a renowned reporter focusing on the environment and climate change.  </p>    <p>Molly’s worked at Southern California Public Radio, ISeeChange, funded by NASA, she's traveled to and reported from Rwanda and the Democratic Republic of the Congo as a fellow for the International Women’s Media Foundation, and is now at Pactio, a super-cool new organization supporting independent journalists.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links:</p>    <p>Molly Peterson on Twitter</p>    <p>Like It or Not: The Water is Coming. Will the Bay Area defend against rising seas or embrace them?</p>    <p>Pactio</p>    <p>I See Change</p>    <p>SF Bay Conservation and Development Commission</p>    <p>Pacific Institute</p>    <p>Resilient By Design</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#23: Can We Predict the Next Big Earthquake?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/23_can_we_predict_the_next_big_earthquake</link>
  <description>In Episode 23, Quinn &amp; Brian ask: can we predict the next big earthquake? Pretty please? Joining us is Josh Bashioum, founder of Early Warning Labs, an earthquake early warning technology developer, whose mission is to improve, expand, and lower the co...</description>
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  <pubDate>Tue, 26 Jun 2018 06:00:00 +0000</pubDate>
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  <content:encoded><![CDATA[<p>In Episode 23, Quinn &amp; Brian ask: can we predict the next big earthquake? Pretty please?</p>    <p>Joining us is Josh Bashioum, founder of Early Warning Labs, an earthquake early warning technology developer, whose mission is to improve, expand, and lower the costs of existing earthquake early warning systems.</p>    <p>Listen in as we discuss San Francisco, the northwest, San Andreas, The Rock, other dreamy action stars, and how LA is (shockingly) more prepared than you think. </p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links:</p>    <p>Early Warning Labs on Twitter</p>    <p>Early Warning Labs</p>    <p>Gordon and Betty Moore Foundation</p>    <p>The MMI Scale</p>    <p>The USGS</p>    <p>UN Office for Disaster Risk Reduction</p>    <p>Dr. Lucy “The Earthquake Lady” Jones</p>    <p>ABC story on Early Warning Labs</p>    <p>CBS story on Early Warning Labs</p>    <p>Trump’s Book Club: The Big Ones: How Natural Disasters Have Shaped Us (and What We Can Do About Them), by Lucy Jones</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#22: How Does Your Phone Call Become Law?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/22_how_does_your_phone_call_become_law</link>
  <description>In Episode 22, Quinn &amp; Brian ask: how does your phone call become law? To help answer that question, they’ve got Andres Jimenez on the line. Andres is the Senior Director of Government Affairs for the Citizens Climate Lobby, working with both the House...</description>
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  <pubDate>Tue, 19 Jun 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>4513</itunes:duration>
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  <itunes:episode>22</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 22, Quinn &amp; Brian ask: how does your phone call become law?  To help answer that question, they’ve got Andres Jimenez on the line. Andres is the Senior Director of Government Affairs for the Citizens Climate Lobby, working with both the House and Senate to expand the voice of citizens, as well as push relevant legislation through.  He’s also a leading member of GreenLatinos. Andres has worked with the Ocean Conservancy and in Mayor Michael Bloomberg’s office in New York. Want to send us feedback? Tweet us, email us, or leave us a voice message! Links: Andres Jimenez on Twitter Citizens Climate Lobby Green Latinos League of Conservation Voters Schoolhouse Rock: I’m Just A Bill A More Beautiful Question by Warren Berger Trump’s Book Club: The Giving Tree Quinn Emmett on Twitter Brian Colbert Kennedy on Twitter Intro/outro by Tim Blane Subscribe to our newsletter at ImportantNotImportant.com! Like and share us on Facebook! Check us on Instagram! Follow us on Twitter! Pin us on Pinterest! Tumble us or whatever the hell you do on Tumblr! Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#21: The #1 thing you can do to fight climate change</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/21_the_1_thing_you_can_do_to_fight_climate_change</link>
  <description>In Episode 21, Quinn &amp; Brian finally get to the heart of it: What’s the #1 thing YOU can do to affect climate change? On the mic and down the street, Peter Kalmus, an atmospheric scientist at the Jet Propulsion Laboratory in Pasadena, California. Peter...</description>
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  <pubDate>Tue, 12 Jun 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>4195</itunes:duration>
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  <itunes:episode>21</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 21, Quinn &amp; Brian finally get to the heart of it: What’s the #1 thing YOU can do to affect climate change?</p>    <p>On the mic and down the street, Peter Kalmus, an atmospheric scientist at the Jet Propulsion Laboratory in Pasadena, California.</p>    <p>Peter wrote a book called “Being the Change: Live Well and Spark a Climate Revolution” and also he’s got chickens and no longer a motorcycle (BRIAN).</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links:</p>    <p>Peter Kalmus on Twitter</p>    <p>Becycling.life</p>    <p>Trump’s Book Club: Being the Change: Live Well and Spark a Climate Revolution by Peter Kalmus</p>    <p>Carbon footprint calculator</p>    <p>Citizens Climate Lobby</p>    <p>Vipassana Meditation</p>    <p>Headspace</p>    <p>How to compost</p>    <p>Wirecutter’s Best Composter for Kitchen Scraps</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#20: How the hell are we gonna feed 10 billion people?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/20_how_the_hell_are_we_gonna_feed_10_billion_people</link>
  <description>In Episode 20, Quinn and Brian wonder: How the hell are we gonna feed 10 billion people? Enter Fred Iutzi of the Land Institute, where they’re focused on the incredibly modest goal of working to displace the predominant industrial, disruptive system of...</description>
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  <pubDate>Tue, 05 Jun 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>4478</itunes:duration>
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  <content:encoded><![CDATA[<p>In Episode 20, Quinn and Brian wonder: How the hell are we gonna feed 10 billion people?</p>    <p>Enter Fred Iutzi of the Land Institute, where they’re focused on the incredibly modest goal of working to displace the predominant industrial, disruptive system of agriculture by providing staple foods without destroying or compromising the cultural and ecological systems upon which we so very much depend.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links:</p>    <p>Fred Iutzi on Twitter</p>    <p>The Land Institute</p>    <p>Long Root Ale by Patagonia</p>    <p>“The Importance of Soil”, NY Times</p>    <p>“Why the paleo diet is half-baked”, Scientific American</p>    <p>Motorcycle death data</p>    <p>Trump’s Book Club: Becoming Native to This Place by Wes Jackson</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#19: What’s the future of antibiotics?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/19_what_s_the_future_of_antibiotics</link>
  <description>In Episode 19, Quinn &amp; Brian asks: What’s the future of antibiotics? To answer: the irrepressible Dr. Gautam Dantas, the professor of pathology and immunology and biomedical engineering at the Washington University School of Medicine, St. Louis. He lea...</description>
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  <pubDate>Tue, 29 May 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>4308</itunes:duration>
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  <content:encoded><![CDATA[<p>In Episode 19, Quinn &amp; Brian asks: What’s the future of antibiotics?</p>    <p>To answer: the irrepressible Dr. Gautam Dantas, the professor of pathology and immunology and biomedical engineering at the Washington University School of Medicine, St. Louis. He leads the Dantas Lab, where they work at the interface of microbial genomics, ecology, synthetic biology, and systems biology, to understand, harness, and engineer the biochemical processing potential of microbial communities.</p>    <p>We have a lovely, not terrifying chat about designing new antibiotics in the post-antibiotic area. Topics covered include bacteria as the O.G., Thanos, precision medicine, cows, horror shows from the ancient past buried in ice cores, and your vote and where it should go. </p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links: </p>    <p>Dr. Gautam Dantas on Twitter</p>    <p>Dantas Lab</p>    <p>“Why Some Bacteria Eat Antibiotics”, NBC News</p>    <p>“Antibiotic Resistance is Ancient”, Science Daily</p>    <p>Trump’s Book Club: Doomsday Book, by Connie Willis</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#18: A new science foundation in America</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/18_a_new_science_foundation_in_america</link>
  <description>In Episode 18, Quinn &amp; Brian try to build a more flexible, approachable, and fun new science foundation in America. But they don&#39;t know where to start. Enter the legendary Phil Plait, the “Bad Astronomer”. He&#39;s an astronomer (obviously), author, and sc...</description>
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  <pubDate>Tue, 22 May 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>5210</itunes:duration>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>18</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 18, Quinn &amp; Brian try to build a more flexible, approachable, and fun new science foundation in America. But they don't know where to start.</p>    <p>Enter the legendary Phil Plait, the “Bad Astronomer”. He's an astronomer (obviously), author, and science communicator extraordinaire and we chat about rebuilding the foundations of American science.</p>    <p>And that, friends, starts with enthusiasm. Science — fuck yeah!</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links: </p>    <p>Phil Plait on Twitter</p>    <p>Phil’s blog</p>    <p>Phil’s newsletter</p>    <p>The Science and Entertainment Exchange</p>    <p>Global Weirding</p>    <p>Crash Course</p>    <p>314 Action</p>    <p>Trump’s Book Club: The Madhouse Effect by Michael E. Mann and Tom Toles</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#17: What’s the future of emergency medical systems in the age of climate change?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/17_what_s_the_future_of_emergency_medical_systems_in_the_age_of_climate_change</link>
  <description>In Episode 17, Quinn &amp; Brian ask: What’s the future of emergency medical systems in the age of climate change? Joining us: Jason Friesen, the founder and executive director of Trek Medics, a 501 c3 registered NGO dedicated to creating or improving emer...</description>
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  <pubDate>Tue, 15 May 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>4741</itunes:duration>
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  <itunes:episode>17</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 17, Quinn &amp; Brian ask: What’s the future of emergency medical systems in the age of climate change?</p>    <p>Joining us: Jason Friesen, the founder and executive director of Trek Medics, a 501 c3 registered NGO dedicated to creating or improving emergency medical systems in communities without reliable access to emergency care through innovative mobile phone technologies.</p>    <p>We talk about the current and future state of emergency medical systems in the age of climate change. Because the big one's coming.</p>    <p>Jason would like you to know that they make their services available to all communities, regardless of race, religion, or creed. He's saved six lives since Brian woke up.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links: </p>    <p>TrekMedics.org</p>    <p>Trek Medics on Instagram</p>    <p>Disaster Preparedness</p>    <p>Team Rubicon</p>    <p>Charity Navigator</p>    <p>Zello</p>    <p>5 steps to emergency response:</p>    <p> </p>    <p>Can you help?</p>    <p>Did you find the patient?</p>    <p>Do you need additional resources?</p>    <p>Are you able to transport the patient?</p>    <p>Did you get to your destination?</p>    <p> </p>    <p> </p>    <p>Jason’s pick for Trump’s Book Club: The Little Prince, by Antoine Saint Exupery</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter and buy cool gear at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#16: Clouds ruin EVERYTHING</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/16_clouds_ruin_everything</link>
  <description>In Episode 16, Quinn &amp; Brian ask: what&#39;s the future of climate modeling? Also, what&#39;s a climate model? Enter Dr. Kate Marvel. She&#39;s a climate scientist and a writer. A theoretical physicist by training, she is now an associate research scientist at NAS...</description>
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  <pubDate>Tue, 08 May 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>4156</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episode>16</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 16, Quinn &amp; Brian ask: what's the future of climate modeling? Also, what's a climate model?</p>    <p>Enter Dr. Kate Marvel. She's a climate scientist and a writer. A theoretical physicist by training, she is now an associate research scientist at NASA’s Goddard Institute for Space Studies and Columbia University’s Department of Applied Physics and Applied Mathematics. Because, sure.</p>    <p>Dr. Marvel's research focuses on how human activities affect the climate and what we can expect in the future, using satellite observations, computer models, and basic physics to study the human impact on variables from rainfall patterns to cloud cover.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links:</p>    <p>Dr. Kate Marvel on Twitter</p>    <p>Equilibrium Climate Sensitivity</p>    <p>The Earth System Grid</p>    <p>Marvel Climate</p>    <p>We Need Courage, Not Hope - OnBeing</p>    <p>Her pick for Trump’s Book Club: The Constitution of the United States of America</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#15: Can carbon capture be a building block in climate action, Part II?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/15_can_carbon_capture_be_a_building_block_in_climate_action_part_ii</link>
  <description>In Episode 15, Quinn and Brian dig deeper and ask: Can carbon capture be a building block in climate action, part II? On the mic: Akshat Rathi, a reporter for Quartz in London. He wrote a series last year called The Race to Zero Emissions about carbon ...</description>
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  <pubDate>Tue, 01 May 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>4191</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>15</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 15, Quinn and Brian dig deeper and ask: <b>Can carbon capture be a building block in climate action, part II?</b></p>    <p>On the mic: <b>Akshat Rathi</b>, a reporter for Quartz in London. He wrote a series last year called The Race to Zero Emissions about carbon capture, and we dig into that, and the next 10 years of CCS, today.</p>    <p>Akshat’s resume: he’s previously worked at The Economist and The Conversation. His writing has appeared in Nature, The Guardian and The Hindu. He has a PhD in chemistry from Oxford University and a BTech in chemical engineering from the Institute of Chemical Technology, Mumbai, and if that isn’t enough to convince you, well I’m sorry.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links:</p>    <p>Akshat Rathi on Twitter</p>    <p>“The Race to Zero Emissions” series</p>    <p>Carbon Engineering</p>    <p>Canada’s first carbon capture power plant</p>    <p>Illinois carbon capture plant</p>    <p>The Clean Air Task Force</p>    <p>Carbon Capture Coalition</p>    <p>The Social Cost of Carbon</p>    <p>Trump’s Book Club: Siddhartha, by Hermann Hesse</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#14: How do we improve America’s agriculture system?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/14_how_do_we_improve_america_s_agriculture_system</link>
  <description>In Episode 14, Quinn (Brian abandoned him) asks himself: How do we improve America’s agriculture system? On the mic, Emily Cassidy, the Sustainability Science Manager at the illustrious and beautiful California Academy of Sciences in San Francisco, and...</description>
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  <pubDate>Tue, 24 Apr 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>4259</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>14</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 14, Quinn (Brian abandoned him) asks himself: How do we improve America’s agriculture system?</p>    <p>On the mic, Emily Cassidy, the Sustainability Science Manager at the illustrious and beautiful California Academy of Sciences in San Francisco, and a leading member of their new climate action initiative, Planet Vision.</p>    <p>Emily's the co-author of a highly cited paper called “Solutions for a Cultivated Planet”, investigating how to sustainably feed 9 billion people. </p>    <p>Today we put Emily’s long background in natural resources science to use and discuss the steps America, and Americans, need to take to improve our food system, and make it healthier. For the air, for the land, for the water, and for each of us, inside our bodies.</p>    <p>Also: Jane Goodall, and cow farts vs. cow burps.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links: </p>    <p>Emily Cassidy on Twitter</p>    <p>PlanetVision on Twitter</p>    <p>California Academy of Sciences</p>    <p>PlanetVision</p>    <p>JANE documentary</p>    <p>Netherlands greenhouses</p>    <p>Added Sugars on the new nutrition label</p>    <p>Michael Pollan on how to eat: “Eat food. Not too much. Mostly plants.”</p>    <p>BBC: Most nutritious foods</p>    <p>Trump’s Book Club: A Short History of Nearly Everything, by Bill Bryson</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#13: A blueprint for suing the pants off fossil fuel companies</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/13_a_blueprint_for_suing_the_pants_off_fossil_fuel_companies</link>
  <description>In Episode 13, Quinn and Brian plot a blueprint for suing the pants off fossil fuel companies. Of course we don&#39;t know where to start, so we asked for help. Meet the mastermind: Mayor Serge Dedina of tiny Imperial Beach, California, one of the first ci...</description>
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  <pubDate>Tue, 17 Apr 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>4306</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>13</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 13, Quinn and Brian plot a blueprint for suing the pants off fossil fuel companies. Of course we don't know where to start, so we asked for help.</p>    <p>Meet the mastermind: Mayor Serge Dedina of tiny Imperial Beach, California, one of the first cities to sue fossil fuel companies for climate change damages.</p>    <p>We discuss what led to their suit, but more importantly, actions other cities should be taking to plan for the future, including their own legal action. Also: surfing, Nazis, and grandmas.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links:</p>    <p>Mayor Serge Dedina on Twitter</p>    <p>Wild Coast</p>    <p>Serge’s book choice: Homo Deus, by Yuval Noah Harari</p>    <p>Blue Carbon Australia</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#12: Can algorithms predict the next major pandemic?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/12_can_algorithms_predict_the_next_major_pandemic</link>
  <description>In Episode 12, Quinn and Brian ask: Can algorithms predict the next major pandemic? Pretty please? Joining us: Dr. Sam Scarpino, Assistant Professor of Marine &amp; Environmental Sciences and Physics and a core faculty member in the Network Science Institu...</description>
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  <pubDate>Tue, 10 Apr 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>4960</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>false</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>12</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 12, Quinn and Brian ask: Can algorithms predict the next major pandemic? Pretty please?</p>    <p>Joining us: Dr. Sam Scarpino, Assistant Professor of Marine &amp; Environmental Sciences and Physics and a core faculty member in the Network Science Institute at Northeastern University.</p>    <p>We discuss whether, and if so, how advanced algorithms and data science can help predict and prevent the next major pandemic. </p>    <p>Also, the importance of a liberal arts education, bad wifi in 2018, and my wife’s iPhone. </p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links: </p>    <p>Dr. Sam Scarpino on Twitter</p>    <p>Sam’s book selection: On Immunity: An Inoculation</p>    <p>Dharma.ai</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#11: Can carbon capture be a building block in climate action?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/11_can_carbon_capture_be_a_building_block_in_climate_action</link>
  <description>In Episode 11, Quinn &amp; Brian ask with fingers crossed: Can carbon capture be a building block in climate action? On the mic: David Hawkins, director of the climate program at the National Resources Defense Council, and the man basically responsible for...</description>
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  <pubDate>Tue, 03 Apr 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>4478</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>11</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 11, Quinn &amp; Brian ask with fingers crossed: Can carbon capture be a building block in climate action?</p>    <p>On the mic: David Hawkins, director of the climate program at the National Resources Defense Council, and the man basically responsible for you breathing clean air most days. So, you’re welcome.  </p>    <p>We discuss David’s history of working to safeguard the planet, but more specifically, his thoughts on the futuristic but necessary technology that is carbon capture, and whether we can pin our hopes on it. Stay tuned for his thoughts on using your voice and vote to move the needle.</p>    <p>Also: yodeling. </p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links:</p>    <p>David Hawkins on Twitter</p>    <p>NRDC.org</p>    <p>https://echo.epa.gov</p>    <p> </p>    <p>Enter a city or state name or zip code and it will crank out a facilities list.</p>    <p>For example, put in Houston, TX and hit the search icon.</p>    <p>On the right hand side there will be a count of facilities with violation info (eg, 154 with significant violations).</p>    <p>You can select one of those items and a list of individual facilities will be retrieved.</p>    <p>Next, click on a facility of interest to get more detail.</p>    <p>Next, vote your representative out of office.</p>    <p>Have a nice day!</p>    <p> </p>    <p> </p>    <p>The Invention of Nature by Alexander Humboldts</p>    <p>The Lorax by Dr. Seuss</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#10: The Tantrum That Saved The World</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/10_the_tantrum_that_saved_the_world</link>
  <description>In Episode 10 (we made it!), Quinn &amp; Brian read a picture book. And a damn good one. Introducing The Tantrum That Saved The World. On the mic: Megan Herbert, Aussie co-author and illustrator of the popular new children’s book about climate change activ...</description>
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  <pubDate>Tue, 27 Mar 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>4468</itunes:duration>
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  <content:encoded><![CDATA[<p>In Episode 10 (we made it!), Quinn &amp; Brian read a picture book. And a damn good one. Introducing The Tantrum That Saved The World.</p>    <p>On the mic: Megan Herbert, Aussie co-author and illustrator of the popular new children’s book about climate change activism. We talk about the book, her co-author, esteemed climate scientist and science communicator Michael E, Mann, as well as modeling behavior for our kids, providing them with tools now and in the future to become agents of change, and also drinking. </p>    <p>Order Megan and Michael’s book right now at WorldSavingBooks.com! </p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links: </p>    <p>Megan Herbert on Twitter</p>    <p>Michael E. Mann on Twitter</p>    <p>MeganHerbert.com</p>    <p>WorldSavingBooks.com</p>    <p>Earth 101</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#9: How do we stay safe from infectious disease (zombies)?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/9_how_do_we_stay_safe_from_infectious_disease_zombies</link>
  <description>In Episode 9, Quinn and Brian cower under the desk and ask: How do we stay safe from infectious disease (zombies)? Please meet Dr. Nahid Bhadelia, an infectious diseases physician, Assistant Professor at Boston University, and the Director of Infection...</description>
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  <pubDate>Tue, 20 Mar 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>5109</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>9</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 9, Quinn and Brian cower under the desk and ask: How do we stay safe from infectious disease (zombies)?</p>    <p>Please meet Dr. Nahid Bhadelia, an infectious diseases physician, Assistant Professor at Boston University, and the Director of Infection Control and Medical Response at National Emerging Infectious Diseases Laboratory. Yeah. Exactly what you imagine. That's her job. You're welcome.</p>    <p>We discuss historical pandemics, modern-day factors in the growth of new and return of old infectious diseases, our current level of preparedness, zombies, Minority Report, hand washing, and of course, anti-vaxxers.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links: </p>    <p>Dr. Nahid Bhadelia on Twitter</p>    <p>Interview with Dr. Bhadelia on interconnectedness</p>    <p>GHSA</p>    <p>Her book for Trump: Spillover</p>    <p>The Coming Plague</p>    <p>The Sixth Extinction</p>    <p>CDC's One Health Program</p>    <p>Her award-winning photo in Nat Geo</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#8: How do we safeguard science in American schools?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/8_how_do_we_safeguard_science_in_american_schools</link>
  <description>In Episode 8, Quinn and Brian ask: How do we safeguard science in American schools? Here to answer: Don Duggan-Haas, a lifetime advocate for science education standards (he literally wrote the textbook, and yes, this is the correct use of “literally”),...</description>
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  <pubDate>Tue, 13 Mar 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>4861</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>false</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>8</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 8, Quinn and Brian ask: How do we safeguard science in American schools?</p>    <p>Here to answer: Don Duggan-Haas, a lifetime advocate for science education standards (he literally wrote the textbook, and yes, this is the correct use of “literally”), as well as Therese Etoka and Jai Bansal, two immigrant high school students who fought to keep climate change science a part of the Boise, Idaho public school curriculum.</p>    <p>Together, we form a game plan to ensure every American student gets a comprehensive science education. </p>    <p>Also: Black Panther, Shuri (swoon), the Justice League, James T. Kirk, thoughts on Parkland, and more.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links:</p>    <p>Don Duggan-Haas on Twitter</p>    <p>Therese Etoka on Twitter</p>    <p>Jai Bansal on Twitter</p>    <p>Donate to send the Teacher-Friendly Guide to Climate Change to every public school science teacher</p>    <p>The Teacher-Friendly Guide to Climate Change (online)</p>    <p>The Teacher-Friendly Guide to Climate Change (print)</p>    <p>So You Want to Talk About Race</p>    <p>A People’s History of the United States</p>    <p>Warnings: Finding Cassandras to Stop Catastrophes</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#7: How can we use the ocean without using it up?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/7_how_can_we_use_the_ocean_without_using_it_up</link>
  <description>In Episode 7, Brian and Quinn ask: How can we use the ocean without using it up? Meet Dr. Ayana Elizabeth Johnson, marine biologist, policy expert, and conservation strategist extraordinaire. And like a hundred other things, because her hobbies include...</description>
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  <pubDate>Tue, 06 Mar 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>5427</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>false</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>7</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 7, Brian and Quinn ask: How can we use the ocean without using it up? Meet Dr. Ayana Elizabeth Johnson, marine biologist, policy expert, and conservation strategist extraordinaire. And like a hundred other things, because her hobbies include saving the planet, what about you, punk? Find out how the ocean’s doing, who should be responsible for keeping it clean, how representation is a nightmare on ocean conservation boards just like everywhere else, and finally, the seafood you definitely should and should not be eating.  Want to send us feedback? Tweet us, email us, or leave us a voice message! Links:  Dr. Ayana Elizabeth Johnson on Twitter Ocean Collectiv Dr. Johnson’s work for National Geographic Dr. Johnson on FundingTheOcean.org  Will the Ocean Ever Run Out Of Fish? (cartoon) Seafood Watch by Monterey Bay Aquarium (app) Billion Oyster Project Quinn Emmett on Twitter Brian Colbert Kennedy on Twitter Intro/outro by Tim Blane Subscribe to our newsletter at ImportantNotImportant.com! Like and share us on Facebook! Check us on Instagram! Follow us on Twitter! Pin us on Pinterest! Tumble us or whatever the hell you do on Tumblr! Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#6: The queer female volcanologist who wants to change Congress</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/6_the_queer_female_volcanologist_who_wants_to_change_congress</link>
  <description>In Episode 6, Quinn and Brian meet the queer female volcanologist who wants to change Congress Today&#39;s guest is the one and only Jess Phoenix, volcanologist, geologist, and Congressional candidate for CA-25. We discuss her experience in the field, her ...</description>
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  <pubDate>Tue, 27 Feb 2018 06:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c8-aaaf-7716-914a-d2ecc35e1c56/019d39c8-ab3a-79b0-85a6-2c781e9ec551.mp3" type="audio/mpeg" length="80784766" />
  <itunes:duration>5049</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>false</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>6</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 6, Quinn and Brian meet the queer female volcanologist who wants to change Congress</p>    <p>Today's guest is the one and only Jess Phoenix, volcanologist, geologist, and Congressional candidate for CA-25. We discuss her experience in the field, her unlikely move into politics, and the lessons she’s learned as a female scientist that might help others to come. </p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links:</p>    <p>Jess Phoenix on Twitter</p>    <p>Jess 2018</p>    <p>Blueprint Earth</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a5f-fd68-7a1d-97e3-3869d031e268.vtt" type="text/vtt" />
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  <title>#5: Is climate action worth getting kicked out of Congress?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/5_is_climate_action_worth_getting_kicked_out_of_congress</link>
  <description>In Episode 5, Quinn and Brian conclude (for now!) their conversations with conservative climate activists, asking: Is climate action worth getting kicked out of Congress? Uniquely qualified to answer is former Congressperson Bob Inglis of South Carolin...</description>
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  <pubDate>Tue, 20 Feb 2018 06:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c8-a883-733f-9875-3aaaca1e0e21/019d39c8-a8e1-7b8f-bb3c-95924421f436.mp3" type="audio/mpeg" length="65693926" />
  <itunes:duration>4105</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>false</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>5</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 5, Quinn and Brian conclude (for now!) their conversations with conservative climate activists, asking: Is climate action worth getting kicked out of Congress? Uniquely qualified to answer is former Congressperson Bob Inglis of South Carolina. Bob’s the founder of RepublicEN.org, a small government, free-enterprise, "we need to save the world" climate action group. Hear how he’s trying to move the (very heavy) GOP needle, and what could possibly persuade current conservatives to risk their seat to save the planet.  Also discussed: sailing, Brian running a marathon vs. Bob, ill-timed construction, and angry juice cleanses.  Want to send us feedback? Tweet us, email us, or leave us a voice message! Links:  Bob Inglis on Twitter RepublicEN.org Bob’s TED talk Alfred Coffee Quinn Emmett on Twitter Brian Colbert Kennedy on Twitter Intro/outro by Tim Blane Subscribe to our newsletter at ImportantNotImportant.com! Like and share us on Facebook! Check us on Instagram! Follow us on Twitter! Pin us on Pinterest! Tumble us or whatever the hell you do on Tumblr! Ok that’s enough good lord</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a5e-3a44-72bd-ab5e-5448579aafc5.vtt" type="text/vtt" />
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  <title>#4: What does the bible say about climate change?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/4_what_does_the_bible_say_about_climate_change</link>
  <description>In Episode 4, Quinn and Brian continue with the second in their &quot;trilogy&quot; of conversations with conservative climate activists, and ask: What does the bible say about climate change? Here to answer: Reverend Mitch Hescox of the Environmental Evangelica...</description>
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  <pubDate>Tue, 13 Feb 2018 06:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c8-b207-78af-8e35-0cefe83bd5ab/019d39c8-b2fd-7c5b-bef2-77793966423a.mp3" type="audio/mpeg" length="71078484" />
  <itunes:duration>4442</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>4</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 4, Quinn and Brian continue with the second in their "trilogy" of conversations with conservative climate activists, and ask: What does the bible say about climate change?</p>    <p>Here to answer: Reverend Mitch Hescox of the Environmental Evangelical Movement.</p>    <p>Descended from generations of coal miners, Mitch helps us understand our role — or lack of one — in helping the religious right become green advocates. Because nobody wants the Sierra Club yelling at them all the time. Not even us.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links: </p>    <p>Reverend Mitch Hescox on Twitter</p>    <p>Creation Care</p>    <p>What is an “evangelical”?</p>    <p>The Righteous Mind: Why Good People Are Divided by Politics and Religion</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
  <podcast:transcript url="https://rss.beehiiv.com/podcasts/transcriptions/019d3a60-88a4-7261-a4b0-acbfabf90e5d.vtt" type="text/vtt" />
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  <title>#3: A professional climate denier changes his mind</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/3_a_professional_climate_denier_changes_his_mind</link>
  <description>In Episode 3, Quinn and Brian host the first of three conversations with conservative climate activists. In the first, a professional climate denier changes his mind. Meet Jerry Taylor, former professional climate denier turned good guy. Like Darth Vad...</description>
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  <pubDate>Fri, 09 Feb 2018 06:00:00 +0000</pubDate>
  <enclosure url="https://podcasts.beehiiv.com/a784c75f-fa87-4cd2-89e1-61067560b19c/019d39c0-6c2b-73d5-b6fb-6e0ca3020e24/019d39c8-b309-7429-a2b5-78a63c7b4c12/019d39c8-b474-795e-995e-ba62cc5011ca.mp3" type="audio/mpeg" length="63921354" />
  <itunes:duration>3995</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
  <itunes:explicit>false</itunes:explicit>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>3</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode 3, Quinn and Brian host the first of three conversations with conservative climate activists. In the first, a professional climate denier changes his mind.</p>    <p>Meet Jerry Taylor, former professional climate denier turned good guy. Like Darth Vader, or The Terminator, or Severus Snape. Anyways.</p>    <p>We discuss the moment Jerry knew he was wrong, and his ambitious plan to drag Republicans into sensible action — action they should actually be excited about, because it means throwing all of the sissy liberal regulations right out the window.</p>    <p>Also don’t miss: details on Jerry’s award-winning board games. FOR REAL.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links:</p>    <p>Jerry Taylor on Twitter</p>    <p>Bob Inglis on Twitter</p>    <p>The Conservative Case for a Carbon Tax</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#2: Can this boat full of women save the world?</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/2_can_this_boat_full_of_women_save_the_world</link>
  <description>In Episode #2, Quinn introduces his co-host, Brian Colbert Kennedy, the mad genius (ugh) behind IMNIM’s infographic game. Together, they ask the question: Can this boat full of women save the world? Join Quinn and Brian as they have a conversation with...</description>
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  <pubDate>Tue, 06 Feb 2018 06:00:00 +0000</pubDate>
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  <itunes:duration>4355</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episode>2</itunes:episode>
  <content:encoded><![CDATA[<p>In Episode #2, Quinn introduces his co-host, Brian Colbert Kennedy, the mad genius (ugh) behind IMNIM’s infographic game. Together, they ask the question: Can this boat full of women save the world?</p>    <p>Join Quinn and Brian as they have a conversation with Dr. Heidi Steltzer and Anne Christianson, two female climate scientists who joined 74 others on a women-only trip to Antarctica. We catch them after their visit to Congress, and discuss ways to get more ladies involved in science, and finally, what all of us can do to support those efforts.</p>    <p>Want to send us feedback? Tweet us, email us, or leave us a voice message!</p>    <p>Links:</p>    <p>Heidi Steltzer on Twitter</p>    <p>Anne Christianson on Twitter</p>    <p>DC Eco Women</p>    <p>500 Women Scientists</p>    <p>Quinn Emmett on Twitter</p>    <p>Brian Colbert Kennedy on Twitter</p>    <p>Intro/outro by Tim Blane</p>    <p>Subscribe to our newsletter at ImportantNotImportant.com!</p>    <p>Like and share us on Facebook!</p>    <p>Check us on Instagram!</p>    <p>Follow us on Twitter!</p>    <p>Pin us on Pinterest!</p>    <p>Tumble us or whatever the hell you do on Tumblr!</p>    <p>Ok that’s enough good lord</p>]]></content:encoded>
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  <title>#1: Sixteen Minutes to Live</title>
  <link>https://www.importantnotimportant.com/podcast/s/the_most_important_question/1_sixteen_minutes_to_live</link>
  <description>In this impromptu first episode of the Important, Not Important podcast, host Quinn Emmett is joined by childhood friend David Schmidt for a conversation about the longest thirty-eight minutes of David’s life — what he said, did, and feared the morning...</description>
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  <pubDate>Wed, 17 Jan 2018 09:00:00 +0000</pubDate>
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  <itunes:duration>2193</itunes:duration>
  <itunes:author>Important, Not Important</itunes:author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:episode>1</itunes:episode>
  <content:encoded><![CDATA[<p>In this impromptu first episode of the <b>Important, Not Important</b> podcast, host Quinn Emmett is joined by childhood friend <b>David Schmidt</b> for a conversation about the longest thirty-eight minutes of David’s life — what he said, did, and feared the morning the Hawaii emergency alert system went very, very wrong. </p>    <p>Want to send us feedback? <a href="http://www.twitter.com/importantnotimp">Tweet us</a>, <a href="mailto:funtalk@importantnotimportant.com">email us</a>, or leave us a <a href="https://anchor.fm/important-not-important/message">voice message</a>!</p>    <p><b>Links:</b></p>   <ul>
<li><p><a href="http://kenburns.com/staff/david-schmidt/">David Schmidt</a> at Ken Burns Media</p></li>
<li><p><a href="https://www.nytimes.com/2018/01/13/us/hawaii-missile.html?_r=1">Hawaii Panics After Alert About Incoming Missile Is Sent in Error</a> - NYTimes</p></li>
<li><p><a href="http://www.twitter.com/quinnemmett">Quinn Emmett</a> on Twitter</p></li>
<li><p><a href="http://www.twitter.com/briancolbertken">Brian Colbert Kennedy</a> on Twitter</p></li>
<li><p>Intro/outro by <a href="http://www.timblane.com/">Tim Blane</a></p></li>
<li><p><a href="http://www.importantnotimportant.com/">Subscribe</a> to our newsletter at <a href="http://importantnotimportant.com/">ImportantNotImportant.com</a>!</p></li>
<li><p><a href="http://facebook.com/ImportantNotImportant">Like and share us</a> on Facebook!</p></li>
<li><p><a href="http://instagram.com/ImportantNotImportant">Check us</a> on Instagram!</p></li>
<li><p><a href="http://twitter.com/ImportantNotImp">Follow us</a> on Twitter!</p></li>
<li><p><a href="http://pinterest.com/ImportantNotImportant">Pin us</a> on Pinterest!</p></li>
<li><p><a href="http://importantnotimportant.tumblr.com/">Tumble us</a> or whatever the hell you do on Tumblr</p></li>
<li><p>Ok that’s enough good lord</p></li>
</ul>    <p> </p>]]></content:encoded>
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