Content, Briefly

Give your content a (different) job with Ronnie Higgins

Fri, 10 Apr 2026 17:00:00 +0000

This episode is part of The Art of Content series hosted by Rachel Bicha. In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a recent that person wrote for The Art of Content blog.

Today’s guest is Ronnie Higgins talking about his recent post, Seeking: B2B content with range.

Most B2B content has one job: inform. Ronnie Higgins thinks that's a waste. He dug up a forgotten BuzzFeed framework where data scientists mapped why people actually share content, then applied it to B2B. The result is a way of thinking about content through human needs like identity, connection, and emotion. You'll also hear how AI can help you spot those needs hiding in your sales calls.

This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.

The central post for the discussion: Seeking: B2B content with range
BuzzFeed's "Pound" process for understanding social virality
The 95-5 rule of marketing audiences
Doug Shapiro's "Infinite Content" book on Substack
Jo's post on using AI to understand your audience better
Ronnie & Rachel (and Brandon's!) conversation about taste
The Oatmeal's comic on AI & art
Follow Rachel Bicha on LinkedIn
Follow Ronnie Higgins on LinkedIn

Useful Links:

Follow Rachel on LinkedIn: https://www.linkedin.com/in/rachel-bicha-44080/
Follow Ronnie on LinkedIn: https://www.linkedin.com/in/ronniehiggins/

Ronnie’s post on job myopia in B2B content: https://theartofcontent.blog/2026/03/03/seeking-b2b-content-with-range/

Buzzfeed’s “Pound” process for understanding social virality: https://www.buzzfeed.com/daozers/introducing-pound-process-for-optimizing-and-understanding-n

On the 95-5 rule of marketing audiences:

https://marketingscience.info/news-and-insights/the-955-rule-is-the-new-6040-rule

Doug Shapiro’s “Infinite Content” book on Substack: https://dougshapiro.substack.com/t/book-infinite-content

Read Jo’s post on using AI to understand your audience better:
https://theartofcontent.blog/2026/03/12/i-stopped-guessing-what-to-write-and-started-eavesdropping-instead/

Read Ronnie & Rachel (and Brandon’s!) conversation about taste:
https://theartofcontent.blog/2026/03/19/a-conversation-about-taste-what-do-we-actually-mean-when-we-talk-about-taste/

The Oatmeal’s comic on AI & art: https://theoatmeal.com/comics/ai_art

How Every Builds Content as an AI-Native Company with Katie Parrott

Wed, 08 Apr 2026 17:39:10 +0000

In this episode of Content, Briefly, Eric Doty sits down with Katie Parrott, staff writer and AI editorial lead at Every, to talk about what it actually looks like to build AI into a content workflow from the ground up.

Katie walks through how her role has evolved from building a personal AI style guide into creating editorial tools for the whole Every team. She shares the details of her writing setup, including a custom Claude Code plugin with a full production pipeline from brainstorming to review, complete with a cast of AI reviewers that pressure-test her drafts from different angles. She also talks about Margo, her OpenClaw-powered personal agent that manages her calendar, triages deadlines, and handles the repetitive "paper cuts" that slow creative work down.

The conversation covers how Every thinks about content strategy as an AI-native media company, why their "movement first" editorial approach starts with what the team is learning rather than what keywords are trending, and how guides built around genuinely original concepts are driving some of their strongest content performance. Katie also shares practical advice for content marketers earlier in their AI journey, starting with one deceptively simple tip: ask the AI to interview you.

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Follow Katie on LinkedIn: https://www.linkedin.com/in/katieparrott/

Katie's website: https://katieparrott.com/

Every: https://every.to/

Working Overtime (Katie's column): https://every.to/working-overtime

I Hired ChatGPT as My Career Coach: https://every.to/working-overtime/i-hired-chatgpt-as-my-career-coach

I Taught Claude Every's Standards. It Taught Me Mine: https://every.to/working-overtime/i-taught-claude-every-s-standards-it-taught-me-mine

How to Build an AI Style Guide: https://every.to/guides/how-to-build-an-ai-style-guide

AI Style Guide: https://every.to/guides/ai-style-guide

OpenClaw:https://openclaw.com

Chasing Shiny Objects

Wed, 25 Mar 2026 16:00:00 +0000

In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson reunite to tackle one of marketing's oldest challenges: how do you tell the difference between a shiny object and a real opportunity?

The conversation kicks off with a LinkedIn post from Ty Magnin about Reddit citations dropping 80% in ChatGPT almost overnight — after months of marketers scrambling to build Reddit strategies.

From there, the trio walks through a greatest hits of shiny objects past: voice search, Clubhouse, Snapchat strategies, Mastodon, and the endless parade of Twitter replacements. They dig into how to respond when your CEO sends a Slack message about the latest trend, why monitoring competitors can be more useful than copying them, and the difference between chasing a tactic and investing in a legitimate channel.

The conversation wraps with three grounding principles: trust the strategy you already have, prioritize owned channels over borrowed ones, and invest in foundational content that outlasts any single tool.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Follow Ty on LinkedIn: https://www.linkedin.com/in/tylermagnin/Follow Krista on LinkedIn: https://www.linkedin.com/in/kristadoyle5/Ty's post on Reddit and AEO: https://www.linkedin.com/posts/tylermagnin_reddit-isnt-as-important-for-aeo-as-everyone-activity-7440049395347357696-T-rB

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Why Most Content Marketing Reporting Is a Waste of Time

Fri, 20 Mar 2026 16:00:00 +0000

In this episode of Content, Briefly, Alex sits down with Brad Smith, co-founder of uSERP, to unpack why most content marketing reporting is a waste of time — and what to do instead.

This episode is a companion to Brad's LinkedIn article, "Why Most Reporting Is a Waste of Time" — we'd recommend reading that first for the full framework before diving in.

Brad makes the case that marketers have been stuck in a loop of tracking aggregate metrics that fluctuate constantly but rarely lead to better decisions. He introduces a cohort-based analysis approach that borrows from how paid marketers already think — grouping content by publish date and measuring against realistic time-to-results benchmarks rather than obsessing over yesterday's keyword rankings.

The conversation also dives into the declining traffic reality most content teams are facing, why competitive benchmarking often does more harm than good, and Brad's skepticism around LLM optimization as a standalone tactic. Plus, Alex puts Brad on the spot with a live Superpath strategy exercise — walking through how Brad would set up goals, choose topics, and measure success for a content marketing community starting from scratch.

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Useful Links:

Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/Follow Brad on LinkedIn: https://www.linkedin.com/in/bsmarketer/ Read Brad's article: https://www.linkedin.com/pulse/why-most-reporting-waste-time-how-fix-cohort-based-analysis-smith-ipbyc/ uSERP: https://userp.io

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Where to Find the Best Content Ideas

Mon, 09 Mar 2026 16:00:00 +0000

In this episode of Content, Briefly, Eric Doty and Chloe Thompson tackle a question every content marketer faces: where do great content ideas actually come from?

Spoiler — it's not keyword tools or AI prompts. Eric and Chloe walk through the internal sources they rely on most, from lurking obsessively on company Slack channels to mining sales calls, customer success conversations, support tickets, and product usage data. They dig into why talking to customers (or at least listening to their calls) teaches you more than months of ICP research, and how tools like Fathom and Gong are making it easier to do meta-analysis across transcripts at scale.

The conversation also covers external idea sources — private communities, industry publications, and strategic LinkedIn feed curation — before shifting to their personal ideation processes. Chloe shares how she balances keyword lists with a running idea bank, while Eric reveals a clever Slack automation hack that builds internal visibility for the content calendar and invites ideas from across the company. It's a practical, honest look at how to fill your content calendar with ideas that actually resonate.

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Useful Links:

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Superpath Q1 2026 Quarterly Update and AMA

Wed, 04 Mar 2026 17:00:00 +0000

In this episode of Content, Briefly, Alex shares the very first Superpath Quarterly Update, a new format where he pulls back the curtain on how the community is growing, what's shipped, what didn't work, and what's coming next and takes questions from the community.

Alex recaps his first three months since acquiring SuperPath from Jimmy Daly, walking through the numbers, the launch of curated one-on-one matching, member-led Spaces, and LinkedIn challenges that are already landing members new opportunities.

The episode also features an AMA with questions from Pro members, covering everything from why Alex chose a community product over software, how he's thinking about churn and early retention, his community philosophy around respecting members' time, and what's surprised him most about the Superpath community so far.

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Useful Links:

Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/Read Alex's intro post: https://www.superpath.co/blog/its-great-to-meet-youStart your free 30-day trial: https://superpath.io

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

The Art of Content: Did We Lose the Plot with Blogs?

Fri, 27 Feb 2026 17:00:00 +0000

In this episode of Content, Briefly, Alex sits down with Rachel Bicha, a freelance content strategist and founder of The Art of Content — a collective microblog bringing content marketers together to share thoughts on practice and theory.

They dig into Rachel's provocative first post, "I think we lost the plot about blogging," and explore how blogs went from spaces for genuine connection and ideas to SEO-driven content machines. Rachel breaks down how the skyscraper era, the gamification of metrics, and now AI have eroded the implicit trust between writer and reader — and why the problem was never really about length.

The conversation also covers why Rachel chose a blog over a newsletter, what it means to step outside the pressure to monetize everything, and whether the original spirit of blogging can make a comeback. It's a thoughtful look at what we lost, what we're craving, and how content marketers can bring meaning back to the work.

Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months.

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Useful Links:

Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/ Rachel on LinkedIn: https://www.linkedin.com/in/rachel-bicha-44080/The Art of Content: https://theartofcontent.blog/Rachel's post: https://theartofcontent.blog/2026/01/16/i-think-we-lost-the-plot-about-blogging/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

The Storytelling Title Boom

Wed, 25 Feb 2026 17:00:00 +0000

In this episode of Content, Briefly, Eric Doty and Chloe Thompson dig into corporate America's latest hot job title: storyteller. Inspired by a viral Wall Street Journal piece, they unpack whether the surge in storytelling roles represents a genuine shift in how companies think about content — or just a cost-cutting move dressed up with a more romantic title.

Chloe brings a fresh perspective as someone who recently navigated the job market and saw these postings firsthand. They discuss how storytelling roles blur the lines between content marketing, comms, and PR, why traditional journalists are struggling to land these jobs despite having the skills, and what Matilda Sheeran calls the "processes and politics" keeping the best stories locked away inside companies. The conversation also explores how content marketing careers may be forking into two paths — the editorial-minded storyteller and the AI-powered content engineer — and what that means for anyone building a career in the space right now.

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Useful Links:

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/WSJ article: https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e?st=pbbhxJ&reflink=desktopwebshare_permalink Matilda Sheeran's post on The Art of Content: https://theartofcontent.blog/2026/02/10/storytelling-is-crushing-the-content-leader/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

AI SEO with Gauge's Caelean Barnes

Mon, 23 Feb 2026 17:00:00 +0000

In this episode of Content, Briefly, Alex talks with Caelean Barnes, CEO of Gauge, about what actually drives results in AI search.

They unpack why clear, direct first-party content is the biggest lever, how third-party platforms shape AI narratives, and why strategies must stay iterative as models constantly change.

Caelean shares the core metrics that matter — visibility and citation rate — plus why self-reported attribution is essential in a zero-click world. They also explore how AI is compressing the funnel and shifting content marketers toward strategy, editing, and orchestration over manual production.

Bottom line: SEO fundamentals still work — but content must be clearer, fresher, and built for AI.

Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months.

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Useful Links:

Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/

Follow Caelean on LinkedIn: https://www.linkedin.com/in/caelean

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

How to collect synthetic feedback (+ more Claude tips)

Wed, 18 Feb 2026 17:00:00 +0000

In this episode of Content, Briefly, Jimmy and Eric dig into synthetic feedback — using AI personas to pressure-test your content before publishing.

They share how to build data-informed audience profiles, turn them into reusable Claude skills, and gather structured feedback from different perspectives (freelancer, in-house, exec, skeptic, skimmer).

The goal: catch gaps earlier, strengthen arguments, and make human editing more strategic.

They also reflect on the bigger challenge of adopting AI while doing the actual job — and how to use it as a sparring partner without losing your editorial judgment.

Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

The Freelancer Niche Explosion

Mon, 16 Feb 2026 07:00:00 +0000

In this episode of Content, Briefly, Alex and Eric dive into the “freelancer niche explosion” — and why 2026 may belong to micro‑specialists.

They explore how leaner in‑house teams, post‑layoff hiring caution, and rapid AI adoption have reshaped the old model of content marketing. Instead of large teams and freelance blog writers, startups are increasingly relying on highly specific experts: LinkedIn ghostwriters, Reddit strategists, AI workflow builders, demo video editors, and more.

The conversation unpacks why generalist marketers are stretched thinner than ever, how experimentation now drivesfreelance hiring, and why specialization can be a major advantage in a fast‑changing landscape.

An optimistic, practical discussion for freelancers and in‑house marketers navigating the next era of content work.

Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months.

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Useful Links:

Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Is Content Theater a Good Strategy?

Wed, 04 Feb 2026 17:00:00 +0000

In this episode of Content, Briefly, Chloe, Eric, and Jimmy unpack the idea of “content theater” — creating content not just to be consumed, but to shape perception, legitimacy, and trust.

They debate when content breadth can be more valuable than depth, especially for small teams selling to larger companies, and explore how content can signal scale, strategy, and credibility even if it’s rarely read end‑to‑end. The conversation digs into surround‑sound marketing, MVP content, and the tension between quality, quantity, and checkbox marketing.

The episode also examines modern content consumption realities — skimming, algorithms, repurposing, AI summaries, and LLM discovery — and asks a provocative question: should content be created with the assumption that no one will read it?

A thoughtful, nuanced discussion for marketers navigating scale, perception, and the evolving role of content in 2026.

This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

The Invisible Work of Content Marketing

Tue, 27 Jan 2026 17:00:00 +0000

In this episode of Content, Briefly, Chloe and Eric explore the invisible work behind content marketing — and why content teams often struggle to get credit for their impact.

They discuss how content fuels revenue and growth while remaining difficult to attribute, and unpack the extra work content marketers routinely absorb, from internal comms and copyediting to product messaging and strategy.

The conversation then turns to practical ways to increase visibility, including building internal advocates, reporting with narrative and nuance, and clearly connecting content work to business outcomes.

A focused, validating episode for content marketers navigating recognition, visibility, and value.

This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.

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Useful Links:

Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

2026 Content Predictions

Mon, 05 Jan 2026 17:00:00 +0000

In the final episode of Content, Briefly for 2025, Jimmy, Chloe, and Eric revisit last year’s predictions, reflect on what actually happened, and share their outlook for content marketing in 2026.

They discuss themes like “back to basics,” platform‑native content, the changing nature of craft in an AI‑driven world, and the ongoing tension with LinkedIn — a channel that may feel worse to use even as it continues to drive real business results.

The conversation then turns to 2026 predictions, including whether there will be backlash to AI‑generated content, the rise of experiments with offline and retro formats, the evolution of SEO into AEO, and why the next year will be less about AI experimentation and more about execution, playbooks, and operational maturity.

They also explore what’s next for video, content operations, personal brand building in B2B, founder‑led thought leadership, and how content teams may adapt as AI becomes embedded in everyday workflows.

A thoughtful wrap to the year, this episode offers a clear‑eyed look at what to leave behind in 2025 — and where to focus in 2026.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

The 7—no, 8!—Skills Content Marketers Need to Thrive

Mon, 22 Dec 2025 17:00:00 +0000

In this episode of Content, Briefly, Jimmy, Chloe, and Eric share updates from their new and evolving roles, reflecting on onboarding, shifting responsibilities, and the importance of deeply understanding your product and customers before diving into execution.

They then dig into the skills content marketers need today, revisiting seven core fundamentals — from writing and storytelling to organization, empathy, and getting things done — and exploring how those skills are changing in an AI-driven world. The conversation covers AI experimentation, workflow design, and tool adoption, along with the realities of fatigue, forced usage, and learning curves.

With real-world examples from in-house teams and solo marketers, this episode offers a practical, grounded look at how content marketers can adapt, stay effective, and build durable skills without losing what makes their work human.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Superpath's Blog Post on The 7 Skills That Help Content Marketers Thrive at Work:

https://www.superpath.co/blog/the-7-skills-that-help-content-marketers-thrive-at-work

The 8th Skill: https://www.superpath.co/blog/ai-in-2026

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

The Best Thing You Can Do for Your Career

Mon, 15 Dec 2025 17:00:00 +0000

In this episode of Content, Briefly, Jimmy and Chloe go solo to unpack navigating new roles and career development in content marketing. They share honest reflections on starting fresh at new companies, the overwhelm of onboarding, and the importance of really understanding your product and customers.

They dive into practical advice on building your personal brand through publishing, creating standout portfolios, and leaning on your network. Real-world stories highlight how soft skills, storytelling, and authenticity can set you apart in a tough job market. Plus, they talk challenges with automated job application screening software — why keyword matching and resume formatting matter, and how hiring managers sometimes bypass these filters to find the right candidates.

Tune in for a candid conversation about owning your career journey — with actionable tips for content pros looking to grow, pivot, or land their next role.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

2026 Content Planning with Ten Speed's Nate Turner

Tue, 09 Dec 2025 21:47:06 +0000

In this episode of Content, Briefly, Jimmy chats with Nate Turner, co-founder and CEO of Ten Speed, about the evolving world of organic marketing and how AI is reshaping content strategy.

They unpack what organic marketing really means today — beyond SEO — and explore how brands can unify SEO, content, LLM visibility, and digital PR into a powerful growth engine. Nate shares insights on the changing skills marketers need, the importance of leadership buy-in, and how to balance long-term strategy with agile execution.

Tune in for a practical conversation on thriving in the new era of organic marketing — with plenty of real-world examples and actionable tips to help you plan for 2026 and beyond.

This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Nate on LinkedIn: https://www.linkedin.com/in/nateturner1/

TenSpeed: https://www.tenspeed.io/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

The Future of Superpath with CEO Alex Hilleary

Mon, 01 Dec 2025 17:02:37 +0000

In this special episode of Superpath, Jimmy welcomes Alex Hilleary as the new CEO of the community — marking a major transition after five and a half years with Jimmy at the helm.

They dive deep into the story behind Superpath’s origins, from its early days as the Content Marketing Career Growth Slack group through its evolution into the vibrant community it is today. Alex shares his journey from content marketer to community builder and startup co-founder, reflecting on how his experience aligns with Superpath’s mission.

Tune in for an honest conversation about the acquisition process, the challenges and opportunities ahead, and the exciting plans Alex has for Superpath’s future — including enhancing pro member programs, expanding in-person events, and amplifying community voices like Eric, Chloe, and Kisha.

Whether you’re a longtime member or new to the community, this episode offers a heartfelt look at the past, present, and next chapter of Superpath — all while celebrating the people who make the community thrive. Don’t miss it!

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Useful Links:

Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Alex About His New Role as CEO on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7397316302060658688/

Superpath's Next Chapter: https://www.superpath.co/blog/superpaths-next-chapter

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Building Bridges in the Org Without Drowning in the Process

Mon, 24 Nov 2025 17:00:00 +0000

In this episode of Content, Briefly, Chloe and Eric go solo to unpack cross-functional alignment and content adoption — why leadership buy-in and internal advocacy are key to making content truly impactful.

They discuss how to connect content to business goals, collaborate effectively with sales, product, and customer success, and create a culture where content evangelists thrive. Real-world examples like repurposing case studies and early content involvement in product planning highlight practical strategies.

Tune in for a straightforward conversation on building bridges within your org — without drowning in the process.

Slay your holiday marketing with Brevo — the all-in-one platform for festive campaigns and personalized automations. Start free or use code SUPERPATH for 50% off your first three months (Starter and Standard plans) and shine all season long!

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Useful Links:

Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Are Podcasts Required for B2B?

Mon, 10 Nov 2025 17:00:00 +0000

In this episode of Content, Briefly, Jimmy, Eric, and Chloe dig into the role of podcasts in B2B content strategies — where they fit, who should host them, how to repurpose them, and whether they’re truly essential in 2025.

Eric shares how the Dock podcast became the backbone of his content strategy — a goldmine of first-party insights that fueled blogs, newsletters, and social content. Chloe opens up about her love-hate relationship with podcasts and how repurposing audio into bite-sized or story-driven pieces helped her reconnect with the medium. Jimmy reflects on the unique connection podcasts create with listeners — one that blog posts and social media can’t replicate.

Together, they unpack the realities of running a B2B podcast: founder-led shows, consistency challenges, and the art of turning conversations into content that drives real business results.

This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.

Join us on Thursday, November 13 for a free event with Ahrefs: Make Your Business Discoverable in AI, Search, and Beyond

You can register here: https://luma.com/3irom2vd

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Rachel Bicha on the Four Types of Content We Aren't Using Enough

Mon, 03 Nov 2025 17:00:00 +0000

In this episode of Content, Briefly, Chloe Thompson sits down with Rachel Bicha, a Boston-based freelance content strategist whose tagline—“an analog girl in a digital world”—captures her refreshingly human approach to B2B marketing.

They explore how Rachel blends creativity and experimentation to bring meaning back to content marketing. From print newsletters to serialized storytelling, she shares why “small experiments” can transform how brands connect with audiences—and why playing it safe is the biggest risk of all.

The conversation dives into what makes content meaningful (hint: it should make you feel something), how print is becoming a powerful “pattern disrupt” in digital-first industries, and why people-focused stories beat product features every time. Rachel also unpacks how to pitch creative ideas to leadership, measure success beyond leads, and start small without losing momentum.

It’s an inspiring look at how freelancers and brands alike can rediscover creativity, personality, and purpose in B2B content.

This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.

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Useful Links:

Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/

Follow Rachel on LinkedIn: https://www.linkedin.com/in/rachel-bicha-44080/Know more about Rachel's work: https://rachelbicha.notion.site/

Stay in touch with Rachel Bicha: https://the-creative-side.kit.com/e2ef48d2ea

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Who Needs a Content Strategy!?

Mon, 27 Oct 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy Daly sits down with Eric Doty and Chloe Thompson to ask a big question: Does strategy still matter in content marketing?

As AI accelerates change across every channel, the trio explores how content teams can balance experimentation withlong-term planning. They discuss why “random acts of content” are still a trap, how to adapt strategy on shorter timelines, and which fundamentals—brand, positioning, messaging—remain constant.

They also touch on shrinking teams, the blurred lines between content and enablement, and why AI might actually give marketers space to be creative again. It’s an honest look at how strategy is evolving in an era of speed, uncertainty, and endless possibility.

This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

The emerging importance of AEO with Conductor's Lindsay Boyajian Hagan

Mon, 20 Oct 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy Daly sits down with Lindsay Boyajian Hagan, VP of Marketing and Co-head of Revenue at Conductor, to explore how the company is evolving from its SEO roots into the fast-emerging world of AI Engine Optimization (AEO).

Lindsay shares how Conductor is helping enterprise brands measure and improve their visibility across AI search engines, why content remains the “currency” of AI, and how her team restructured their marketing strategy—shifting budget from traditional demand gen into higher-quality content and brand visibility.

They also dig into the changing relationship between SEO and AEO, what marketers should measure in this new landscape, and how Conductor’s own marketing team is practicing what they preach. It’s a must-listen for anyone rethinking their content strategy in the age of AI search.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Lindsay on LinkedIn: https://www.linkedin.com/in/lindsayboyajian/

Amplify Your Brand in AI Search

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Becky Lawlor on What B2B Buyers Actually Care About

Sat, 18 Oct 2025 17:34:46 +0000

In this episode of Content, Briefly, Jimmy Daly chats with Becky Lawlor, founder of RedPoint Insights, about her new report, Content That Converts: 2025 B2B Buyer Insights.

They dig into what today’s B2B buyers value most—from credibility and original research to how AI tools like ChatGPT and Perplexity are changing the content journey. Becky shares findings on which formats drive conversions, why case studies still lead the pack, and how owning your research can boost brand trust and ROI.

This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Becky on LinkedIn: https://www.linkedin.com/in/beckylawlor/

What Really Drives B2B Buyers to Convert in 2025: Free Report Download

Episode 72 with Becky Lawlor on Original Research Done Right

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Content attribution in 2025: Kinda, sorta, maybe

Tue, 07 Oct 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy Daly and Chloe Thompson sit down with Tom Rudnai, founder of Demand-Genius, to dig into the State of Content Attribution report from Superpath and Demand-Genius.

They explore why attribution is still one of content marketing’s toughest challenges—and how teams can better connect their work to revenue. From leadership buy-in and data ownership to the overlap between content marketing and sales enablement, it’s a candid conversation about proving content’s impact and telling a stronger data story.

This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Tom on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/

Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Get your free AI content audit from here

How to Prove Your New Narrative Actually Drives Revenue

Content attribution report 2025

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

How Much is Enough? Productivity in the AI Era

Tue, 23 Sep 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson ask how content marketers should think about productivity now that AI has changed the game.

They discuss the shift from output-heavy days to work that’s more strategic, creative, and often harder to measure. Along the way, they share how tinkering with tools, blocking time for deep work, and aligning with managers can help content teams stay focused without falling into the “more is always better” trap.

It’s an honest conversation about balancing efficiency with impact—and how AI is forcing marketers to rethink what a productive day really looks like.

This episode is sponsored by Ahrefs. You can sign up for Ahrefs Webmaster Tools, for free, to improve your website’s SEO performance and grow traffic from search.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Talk Me Out of Moving to Substack

Mon, 08 Sep 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson dive into a lively debate: is the company blog dead, and what role do platforms like Substack or Beehive play in modern content strategy?

They explore the tradeoffs between traditional CMS-driven blogs and newsletter-first approaches, covering everything from SEO libraries to thought-leadership microsites. With real examples from Dock, Intercom, and past experiments on Medium, the group unpacks how content teams can balance discoverability, brand affinity, and speed of publishing.

This conversation is both a critique of bloated, SEO-heavy blogs and a forward-looking look at how marketers can experiment with new distribution models while still supporting business goals.

This episode is sponsored by our friends at Ahrefs. You can sign up for Ahrefs Webmaster Tools, for free, to improve your website’s SEO performance and grow traffic from search.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/

Is the Company Blog Dead? - https://newsletter.mkt1.co/p/episode8-company-blog-dead

Fin AI: https://fin.ai/ideas/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

The Only Marketing Plan That’s Guaranteed to Work

Mon, 01 Sep 2025 16:00:00 +0000

In this solo episode of Content, Briefly, Jimmy Daly revisits his January 2025 post, The Only 2025 Marketing Plan That’s Guaranteed to Work. With 2026 on the horizon, he reflects on how content distribution has shifted, the limits of LinkedIn, and the risks of chasing channels.

Instead of hunting for silver bullets, Jimmy makes the case for going back to basics—practical content, human connection, and brand building—as the most reliable path forward for content marketers.

This episode is sponsored by our friends at Ahrefs. You can sign up for Ahrefs Webmaster Tools, for free, to improve your website’s SEO performance and grow traffic from search.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Read the Post: https://www.superpath.co/blog/2025-marketing-plan

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Are Employees Your Next Distribution Channel?

Tue, 26 Aug 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy Daly and Eric Doty welcome Chloe Thompson for a conversation on the rise of personality-driven content in B2B marketing.

They discuss the pros and cons of founder-led content, how companies elevate employees as brand voices, and the tension between personal branding and company goals. With examples from Dock, Writer, and Vector, the group breaks down different models of thought leadership — from operational experts to creator-evangelists — and how marketing teams can support and scale these efforts.

This episode is both a look back at content marketing’s roots and a forward-looking discussion on how individual voices are shaping the future of brand storytelling.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Matan-Paul's Substack: https://matanpaul.substack.com/Devin Reed on LinkedIn: https://www.linkedin.com/in/devinreed/Jess Cook on LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing/Brandon Smithwrick on LinkedIn: https://www.linkedin.com/in/brandonsmithwrick/Alex Kracov on LinkedIn: https://www.linkedin.com/in/alexkracov/Chelsea Castle on LinkedIn: https://www.linkedin.com/in/chelseacastle/Cassidy Williams on LinkedIn: https://www.linkedin.com/in/cassidoo/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Content Roles of the Future

Mon, 18 Aug 2025 10:46:50 +0000

In this episode of Content, Briefly, Jimmy Daly and Eric Doty continue their series on the future of content, this time exploring what roles might define content marketing in the next five years.

They discuss the push toward specialization, emerging roles like content engineers, editorialists, and “vibe coders,” and how AI is reshaping both creation and editing. The conversation also covers SEO’s uncertain future, the rise of platform-native content, and the growing role of creators as brand voices. With insights from the Superpath community, Jimmy and Eric paint a picture of how content teams — and careers — may evolve in the years ahead.

Your content drives revenue — Demand-Genius proves it. Get full visibility into your impact so you can focus on creating outstanding content while your team gets the credit it deserves. Mention Superpath for 20% off – https://www.demand-genius.com/

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

What Content Marketing Jobs Will Look Like in 5 Years? - https://www.linkedin.com/posts/jimmydaly_five-years-from-now-what-does-content-marketing-activity-7361022401813364738-U9hV/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

People Ops VP Tia Fomenoff on Why Job Hunting is so Hard Right Now

Mon, 04 Aug 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy Daly talks with Tia Fomenoff, VP of People Ops at PurposeMed. Tia shares her unique journey from marketing to people operations and offers a deep dive into today’s hiring landscape, especially in tech and healthcare startups.

They discuss the challenges of hiring in a competitive market, the impact of AI on recruiting and job applications, and how remote work has expanded talent pools — along with its effects on salary and company culture. Tia also shares insights on how companies balance strategic hiring, talent enablement, and diversity of roles across multiple brands and geographies. This episode provides a valuable perspective for content marketers and job seekers navigating a complex and evolving job market.

We want to thank our friends at Brevo for sponsoring this episode! You can start for free or use the code SUPERPATH to save 50% on Starter and Business Plans for the first three months of an annual subscription. Try Brevo today and elevate your marketing efforts!

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Tia on LinkedIn: https://www.linkedin.com/in/tiafomenoff/

Open Positions at PurposeMed: https://www.purposemed.com/careers

Wade Foster discusses AI Fluency at Zapier on X: https://x.com/wadefoster/status/1930680089651425452/photo/1

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

How Content Marketers are Actually Using AI

Mon, 28 Jul 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy and Eric explore non-writing AI use cases for content marketers. They discuss how AI boosts efficiency through tools like call transcript analysis, custom dashboards, and deep research.

Eric shares examples of building internal tools and product knowledge bases, while they both highlight AI’s role in expanding marketers’ skills beyond writing. This episode offers practical ideas for using AI to transform content workflows and unlock new possibilities.

We would like to thank our friends at Brevo for sponsoring this episode. You can start for free or use the code SUPERPATH to save 50% on Starter and Business Plans for the first three months of an annual subscription. Try Brevo today and elevate your marketing efforts!

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Amanda Milligan on the Pressing Importance of Brand

Mon, 21 Jul 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy Daly talks with Amanda Milligan, a content, SEO, and brand expert with 14 years of agency and marketing experience. Amanda shares her journey and the launch of Brand Authority Club, where she helps companies adapt as SEO traffic declines and AI reshapes content marketing.

They discuss the rising importance of brand authority, how to audit content beyond traffic drops, and the need for holistic marketing strategies. Amanda also reflects on the trend of experienced marketers going independent to offer broader strategic advice. This episode provides practical insights for marketers navigating a rapidly changing landscape.

Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo today and take your marketing to the next level!

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Useful Links:

Follow Amanda on LinkedIn: https://www.linkedin.com/in/amandamilligan/

Brand Authority Club: https://www.brandauthority.club

‍Book a discovery call here: https://calendly.com/amanda-brandauthority/30min

NYMag's Article on Media Industry: https://nymag.com/intelligencer/article/inside-the-medias-traffic-apocalypse.html

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

You Are Not a Content Marketer

Mon, 14 Jul 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy and Eric explore how AI is transforming the role of content marketers. They discuss why “you are not a content marketer anymore” and how marketers are becoming builders—using AI and no-code tools to create chatbots, dashboards, and interactive assets that deliver value at scale.

Sharing real examples from their work, they highlight the need to rethink skills beyond writing and embrace coding, design, and product creation. This episode offers practical insights and encouragement for marketers adapting to a rapidly changing landscape.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Superpath Podcast Episodes: https://podcast.superpath.co/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Adam McQueen on Diversified Content and New Possibilities

Mon, 07 Jul 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy Daly sits down with Adam McQueen, Senior Manager of Content and Community at Klue. Adam shares his journey from journalism to leading content at Klue, a platform that supports product marketers with competitive intelligence. They discuss how Klue’s community strategy focuses on building deep relationships with customer champions rather than broad forums.

Adam also explains the importance of diversifying content channels—combining SEO, newsletters, podcasts, and video—to stay resilient amid changing algorithms. They dive into how AI and large language models are reshaping content creation, distribution, and measurement, and share practical insights on adopting AI tools while balancing build vs. buy decisions. This episode offers valuable perspectives for content marketers adapting to a rapidly evolving landscape.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-mcqueen-🔎-032a5b10b/

Klue: https://klue.com/

The Compete Network: https://thecompetenetwork.com/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Sean Blanda on what it means to "Own Your Platform" in 2025

Mon, 30 Jun 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy Daly talks with Sean Blanda about what it means to truly “own your platform” in today’s shifting content world. Sean shares his move from Crossbeam to consulting with Gate Check Studios, helping brands and creators navigate declining organic reach and growing platform control.

They discuss why newsletters, communities, and websites matter more than ever, how content roles are evolving, and the rise of niche independent publishers. This episode offers practical advice and an optimistic view for anyone looking to build real audience connections beyond social media algorithms.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Sean on LinkedIn: https://www.linkedin.com/in/seanblanda/

Gate Check Studios: https://gatecheckstudios.com/

Try Superpath Pro free: https://www.superpath.co/

Check out our podcast chatbot: https://podcast.superpath.co/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Josh Spilker on the 10x Content Engineer

Mon, 23 Jun 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy Daly chats with Josh Spilker, content and SEO lead at AirOps, about how AI is transforming content workflows. Josh explains how AirOps goes beyond simple AI text generation by enabling scalable, customizable content processes—like internal linking and content refreshes—directly integrated with your CMS.

They dive into the emerging role of the content engineer, who builds and manages these AI-powered systems to boost productivity and streamline content operations. Josh also shares insights from recent SEO research, the importance of freshness and brand alignment, and how AI-driven content repurposing is changing marketing strategies. Whether you’re curious about the future of CMSs, AI in SEO, or new content roles, this episode offers a practical look at the evolving content landscape.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Josh on LinkedIn: https://www.linkedin.com/in/joshspilker/

The Rise of the 10x Content Engineer: https://www.airops.com/blog/10x-content-engineer

AEO Scorecard Report: https://www.airops.com/report/aeo-scorecard-report

AirOps Cohort: https://www.airops.com/cohort

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Is There a Difference Between Distribution and Repurposing in Zero-Click World?

Mon, 16 Jun 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy Daly talks with Eric Doty about the evolving landscape of content distribution and repurposing. They explore how AI and platform changes are blurring these lines and reshaping content strategies. Eric shares how his lean team uses podcasts as “big content” to fuel other channels and the importance of clear brand messaging. They also discuss the challenges of relying on social platforms versus owning your audience, and why strong content fundamentals and tools remain essential. Whether you’re figuring out how to get the most from your content or balancing big and small pieces, this episode offers practical insights for today’s marketers.

Try Superpath Pro free for 30 days: https://www.superpath.co/

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Superpath's weekly podcast: https://podcast.superpath.co/

Grow & Tell: https://www.dock.us/grow-and-tell

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Tom Rudnai on How to Maximize and Measure Revenue Impact

Mon, 09 Jun 2025 16:00:00 +0000

In this episode of Content, Briefly, Tom Rudnai from Demand-Genius joins Jimmy Daly to discuss the evolving landscape of B2B content strategy amid the rise of AI and shifting platform algorithms. They explore how marketers can move beyond keyword optimization to create high-quality, question-driven content that aligns with buyer journeys and integrates seamlessly across sales and marketing teams. Tom shares insights on gating content “with intent,” building owned distribution channels, and measuring content impact beyond vanity metrics to influence pipeline and revenue. The conversation also highlights how AI tools are transforming content audits, personalization, and sales enablement workflows. Whether you’re focused on content strategy, attribution, or leveraging AI in marketing, this episode offers practical guidance and forward-thinking perspectives to help you future-proof your approach.

Your content drives revenue. Demand-Genius reveals how, allowing you to focus on creating outstanding content while ensuring your team receives full credit for its impact. Mention Superpath to receive a 20% discount – https://www.demand-genius.com/

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Tom Rudnai on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

What is The Future of Content Marketing?

Mon, 02 Jun 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy and Eric discuss the future of content marketing as AI and changing SEO reshape the landscape. They highlight the importance of owning your audience through email and authentic storytelling over formulaic content. Using a country music analogy, they emphasize creativity and experimentation as keys to standing out. Whether you’re a marketer or freelancer, this episode offers practical insights on navigating content creation and distribution today. Plus, learn about upcoming Superpath events and ways to get involved.

Thanks to Demand-Genius for supporting Superpath. Join us for a webinar with Demand-Genius on June 5. We'll be talking about content attribution and revenue impact.

RSVP here → https://lu.ma/5o3ccibi

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Is the company blog dead? https://newsletter.mkt1.co/p/episode8-company-blog-dead

Try Superpath Pro free for 30 days: https://pro.superpath.co/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Deedi Brown on Which is Changing Faster: The Products We Market or The Way We Market Them?

Mon, 26 May 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy sits down with Deedi Brown, Head of Content and Education at Bubble, to explore the dynamic intersection of no-code development, AI, and content strategy. They dive into how Bubble is evolving as a leading no-code platform, embracing AI-powered “vibe coding” to empower non-technical founders and startups to build fully functional apps without writing code. Deedi shares insights on the challenges of marketing a platform with limitless use cases, the importance of community activation, and how AI is reshaping content workflows and brief creation at Bubble. Tune in for a fascinating conversation about the future of no-code, the shifting role of content teams in tech companies, and Deedi's unique side hustle as a longtime book reviewer on Instagram. Whether you’re curious about no-code tools, AI in content, or career growth in a fast-changing industry, this episode offers practical advice and fresh perspectives.

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Useful Links:

Deedi on LinkedIn: https://www.linkedin.com/in/dianeboland/

Deedi on Instagram: https://www.instagram.com/deedireads/

Deedi Reads: https://deedireads.com/

Website: https://bubble.io/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

How to Become More Senior/Strategic

Mon, 19 May 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy and Eric chat about what it really means to be “strategic” in content marketing and career growth. They unpack how strategy goes beyond tactics to impact business outcomes, and why shifting from a craft-focused mindset to a results-driven approach is key. Jimmy and Eric share practical advice on gaining strategic experience, especially in smaller teams, and discuss emerging roles like content engineers using AI to scale content. Tune in for insights on balancing creativity with data, delegating effectively, and navigating career growth in today’s fast-evolving content landscape.

Thanks to our friends at dofollow.com for supporting "Content, Briefly." Learn more at dofollow.com.

Check out Superpath Pro and try it free for 30 days: https://www.superpath.co/

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Useful Links:

Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Superpath Slack Community

If Management is the Only Way Up, We’re All F’d

The Rise of the 10x Content Engineer

Buy Back Your Time

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Tom Rudnai on Why Revenue Impact is More Important Than Ever

Mon, 12 May 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy talks with Tom Rudnai, founder and CEO of Demand Genius, about bridging the gap between content and revenue. Tom, a former sales rep turned entrepreneur, explains how Demand Genius links website engagement with CRM data to help marketers attribute content ROI and make smarter decisions across the buyer’s journey. They discuss the evolving role of content in B2B sales, the challenges of content attribution, and why content teams must lead internal conversations to prove their impact on pipeline and revenue. Tune in for practical insights on optimizing content experience, sales-marketing alignment, and balancing data with creativity in today’s fast-changing landscape.

Thanks to our friends at dofollow.com for supporting "Content, Briefly." Learn more at dofollow.com.

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Useful Links:

Tom on LinkedIn: https://www.linkedin.com/in/edoty/

Website: https://www.demand-genius.com/

Does every marketing channel *actually* suck right now?

Every marketing channel sucks right now

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

The Changing Content Skillset

Mon, 05 May 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy and Eric explore how the content marketing skillset is evolving in the age of AI. They discuss the shift from mastering writing alone to becoming multidisciplinary marketers who balance craft, business thinking, and new tools. Eric shares his experience as a solo marketer navigating AI’s opportunities and challenges, from speeding up workflows to the risk of shortcutting skill development. Tune in for practical insights on content ops, customer research, and what it means to be a modern content marketer in 2025.

This episode is supported by our friends at Demand-Genius. Your content impacts revenue. Demand-Genius shows you how, so you can focus on creating great content, while Demand-Genius makes sure your team gets credit for the impact it has. You can learn more here.

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Useful Links:

Eric on LinkedIn: https://www.linkedin.com/in/edoty/Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Vibe Coding Workshop: https://www.superpath.co/blog/vibe-coding-for-content-marketers

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

The Best Brand Primer I've Ever Heard with Kevan Lee and Shannon Deep

Mon, 28 Apr 2025 19:13:41 +0000

In this special 100th episode of Content, Briefly, Jimmy welcomes Kevan Lee and Shannon Deep, co-founders of Bonfire, a brand advisory focused on B2B SaaS. Kevan and Shannon share their unconventional career paths from content and marketing roles at companies like Buffer and Oyster to launching their own agency. They break down what brand really means in the B2B space—why it’s more than just a logo or tagline, how it connects to authentic purpose, and why it’s critical for differentiation in today’s crowded, commoditized market. Tune in for practical insights on building brand foundations, balancing emotional and logical appeals, and why content teams should care about brand now more than ever.

You can learn more and book a demo. All Superpath members get 20% off the first year.

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Useful Links:

Kevan on LinkedIn: https://www.linkedin.com/in/kevanlee/

Shannon on LinkedIn: https://www.linkedin.com/in/shannondeep/

Website: https://www.aroundthebonfire.com

Bonfire Campout: https://campout.aroundthebonfire.com/

Bonfire Newsletter: https://newsletter.aroundthebonfire.com/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Mariela Azcuy on PR, Content and Earned Media

Tue, 22 Apr 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy chats with Mariela Azcuy, VP of B2B Strategy and Executive Communications at Carve Communications. Mariela shares her career path from agency PR to in-house roles and back, and unpacks how Carve helps tech clients navigate today’s complex media landscape. She discusses the evolving definition of PR, the importance of narrative-building, and how AI is transforming agency work. Tune in for practical advice on bridging the gap between content and PR, and learn how to get your brand’s story noticed in a crowded market.

Huge thanks to Ten Speed for sponsoring this episode. Schedule a consultation and mention "Superpath" for 10% off.

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Useful Links:

Mariela on LinkedIn: https://www.linkedin.com/in/marielaazcuy/

Website: https://carvecomms.com/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Carly Baker on Running Hubspot's Podcast and YouTube Network

Mon, 14 Apr 2025 20:10:49 +0000

In this episode of Content, Briefly, Jimmy chats with Carly Baker from HubSpot, a legendary content marketing company. Carly shares her journey from being a professional musician to leading media partnerships at HubSpot. She discusses the evolution of the HubSpot Media Network, the importance of an audience-first approach, and the metrics driving content decisions for podcasts and YouTube channels. Tune in to learn how Carly navigates the complexities of media partnerships and her insights on the future of content marketing.

Huge thanks to Ten Speed for sponsoring this episode. Schedule a consultation and mention "Superpath" for 10% off.

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Useful Links:

Website: https://www.hubspot.com

Carly on LinkedIn: https://www.linkedin.com/in/carlycbaker/

The Radical Freedom of 'Wherever You Get Your Podcasts'

The Secrets Behind Successful Corporate Engineering Blogs

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Dan Levy on Storytelling and Positioning

Mon, 07 Apr 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy chats with Dan Levy, founder of Storyline. Dan shares his journey from Spark Sheet to launching Storyline, a business focused on strategic storytelling for B2B tech companies. He discusses the importance of positioning, crafting compelling narratives, and how his background in journalism shapes his approach to content marketing. Tune in to learn how Dan helps companies distill their vision and positioning into powerful stories that drive marketing and sales efforts.

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Useful Links:

Website: https://danjlevy.com/

Dan Levy on LinkedIn: https://www.linkedin.com/in/danjlevy/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Winona Rajamohan on Being a One-Person Content, Brand and PR Team

Mon, 31 Mar 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy chats with Winona Rajamohan, the one-person content team at Smartcar, discusses her role managing the Smartcar Blog and Newsletter. She shares her journey from Hire Easy to Smartcar, an API platform that helps developers build apps for cars. Winona dives into marketing strategies for diverse verticals, the use of AI in content creation, and the significance of their state of connected car apps report.

Tune in to explore the evolving landscape of connected cars and the innovative ways Winona is leveraging content and AI.

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Useful Links:

Website: https://smartcar.com/

Winona on LinkedIn: https://www.linkedin.com/in/winonarajamohan/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Close: Chelsea Castle on Meeting Your Readers Where They Are

Mon, 24 Mar 2025 16:00:00 +0000

In this episode of Content, Briefly, Jimmy chats with Chelsea Castle, Head of Content and Brand at Close. Chelsea discusses her transition from journalism to tech, her role at Close, and their content and brand strategies. They explore the evolving landscape of SEO and social media, Close’s LinkedIn sprint, and the use of AI in content creation.

This episode is sponsored by our partners at Shuffle. Simply upload your logo and provide a description of your video, and Shuffle will craft a complete video concept for you, including the script, animation, and storyline tailored to your brand. Click this link to begin your free trial and discover how Shuffle can simplify your video production workflow.

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Useful Links:

Website: https://www.close.com

Chelsea on LinkedIn: https://www.linkedin.com/in/chelseacastle/

Steli Efti on LinkedIn: https://www.linkedin.com/in/steliefti/

Desiree Echevarria on LinkedIn: https://www.linkedin.com/in/desireeechevarria/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

The Writing Company: Michaela Cavallaro on Great Client Relationships

Mon, 17 Mar 2025 16:00:00 +0000

In this episode of Content Briefly, Jimmy chats with Michaela Cavallaro, Executive Editor and Partner at The Writing Company. Michaela shares her journey from journalism to becoming a partner at an editorial agency. They discuss the evolution of content marketing, the impact of AI on content creation, and the importance of strong client relationships. Michaela also highlights The Writing Company’s unique approach to writing and client empathy.

Check out TWC’s Favorite Reads of 2024 for the best books they’ve read this year, spanning new and old, fiction and nonfiction.

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Useful Links:

Website: https://www.thewritingcompany.com/

Michaela on LinkedIn: https://www.linkedin.com/in/michaelacavallaro

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

EditorNinja: John Doherty on the Business of Content

Mon, 10 Mar 2025 16:00:00 +0000

In this episode of SuperPath, Jimmy interviews John Doherty, founder of Editor Ninja and Credo. They discuss John's extensive career in content and SEO, his experiences working for companies like Zillow and Distilled, and his journey into entrepreneurship. The conversation covers the evolution of content marketing, the impact of AI on content creation, and the behind-the-scenes business aspects of running content-focused companies.

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Useful Links:

Website: https://editorninja.com

John on LinkedIn: https://www.linkedin.com/in/johnfdoherty/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Charlie Rhomberg on AI-native writing

Mon, 03 Mar 2025 17:00:00 +0000

In this episode of SuperPath, Jimmy chats with Charlie Romberg, an AI-native freelance writer based in Boulder, Colorado. Charlie shares his journey from corporate finance to freelance writing, leveraging AI tools to enhance his content creation process. They discuss how AI assists in brainstorming, drafting, and refining articles, and the evolving landscape of content marketing.

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Useful Links:

Charlie on LinkedIn: https://www.linkedin.com/in/charlie-rhomberg-91725abb/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Flying Cat: Maeva Cifuentes on Localization and GEO

Mon, 24 Feb 2025 17:00:00 +0000

In this episode of Content Briefly, host Jimmy interviews Maiva Cifuentes, founder and CEO of Flying Cat Marketing. They discuss Maiva’s role, Flying Cat Marketing’s operations, the intricacies of localization and internationalization, the emerging field of Generative Engine Optimization (GEO), and more.

This episode is brought to you by our friends at Shuffle. Import your logo and describe your video, and Shuffle will generate your entire video concept: script, animation, and a storyline that fits your brand. Use this link to start your free trial and see how Shuffle can streamline your video production process.

************************

Useful Links:

Website: https://flyingcatmarketing.com

Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Atlassian: Ashley Faus on human-centered marketing in the age of AI

Thu, 20 Feb 2025 10:18:52 +0000

In this episode of SuperPath, Jimmy interviews Ashley Faust, Head of Lifecycle Marketing Portfolio at Atlassian. They discuss Ashley’s role, her journey at Atlassian, the intricacies of lifecycle marketing, and the importance of content in various marketing functions.

This episode is brought to you by our friends at Tenspeed. Use this link to schedule a time to learn more, and don't forget to mention "SUPERPATH" to receive an exclusive offer of $1,000 off your first month.

Unlock the secrets to restoring consumer trust and creating impactful marketing journeys with "Human-Centered Marketing" - use code KOGANPAGE20 for an exclusive discount!

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Useful Links:

Website: https://www.atlassian.com/

Ashley on LinkedIn: https://www.linkedin.com/in/ashleyfaus/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Jolly SEO: Greg Heilers on why links still matters

Mon, 10 Feb 2025 17:00:00 +0000

In this episode of Content Briefly, host Jimmy interviews Greg Healers, co-founder of Jolly SEO. They discuss Greg’srole, Jolly SEO’s operations, the impact of AI on SEO and link building, and more.

This episode is brought to you by our friends at Tenspeed. You can use this link to schedule a time to learn more, and be sure to mention SUPERPATH to receive $1,000 off your first month.

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Useful Links:

Website: https://jollyseo.com/

Greg on LinkedIn: https://www.linkedin.com/in/gregheilers/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

2025 content predictions (and thank YOU)

Mon, 23 Dec 2024 17:00:00 +0000

In this ‘Year in Review’ episode of Content, Briefly, Jimmy Daly, Co-founder of Superpath shared his overview of the year, what to expect for 2025, and things to be mindful of in the next year.

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Timestamps:

00:00 Intro

01:23 What to expect for 2025 (& beyond).

04:08 Content marketing predictions.

07:30 Things to be mindful of.

12:13 Wrapping up with a positive message.

12:46 Thank you.

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Useful Links:

Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Microsoft: Heike Young on career growth and creative fulfillment

Mon, 16 Dec 2024 17:00:00 +0000

In this episode of Content Briefly, we interviewed Heike Young, Head of Content & Integrated Marketing at Microsoft, and discussed Enterprise content, the day-to-day, her short-form videos on LinkedIn, the benefits of doing creative work, and more.

This episode was brought to you by our friends at Brevo. Try Brevo for free or use the code SUPERPATH to get 50% off for the first three months of any annual plan.

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Timestamps:

00:00 Intro

03:34 Who is Heike Young?

03:53 Heike’s background.

04:52 Why is Heike creating more content on LinkedIn?

08:55 How to be more creative.

11:23 Benefits of being creative.

12:59 What content looks like at Salesforce and Microsoft.

15:57 A review of 11 years in the Salesforce content team.

20:42 Differences in content between enterprises and smaller companies.

22:51 How important is prioritization?

29:23 What excites Heike about B2B content?

31:18 Learn more about Heike and Microsoft and get in touch.

32:39 Outro

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Useful Links:

Website: https://microsoft.com

Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung

Heike on Twitter: https://x.com/youngheike

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Klaviyo: Tracey Wallace on pre- vs. post-IPO content

Tue, 10 Dec 2024 11:53:50 +0000

In this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Klaviyo’s content team operation, Tracey’s weekly newsletter, and more.

This episode is brought to you by our friends at Shuffl (https://shuffll.com/).

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Timestamps:

00:00 Intro

03:48 Who is Tracey Wallace?

04:12 Tracey’s background.

06:50 Contentment newsletter.

08:37 What is working in content marketing?

11:41 The rising of events and in-person stuff.

13:07 Klaviyo launching an IPO.

15:12 What’s changing at Klaviyo?

19:13 How Klaviyo’s content team serves the other orgs.

23:17 Challenges of cross-org collaboration.

24:51 Remote becomes the norm.

27:17 Klaviyo objectives and personal goals.

28:44 Learn more about Tracey and Klaviyo and get in touch.

29:12 Outro

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Useful Links:

Website: https://www.klaviyo.com/

Contentment Newsletter: https://workweek.com/discover-newsletters/contentment-newsletter/

Tracey on LinkedIn: https://www.linkedin.com/in/traceyrwallace

https://www.superpath.co/blog/episode-2-klaviyo-how-tracey-wallace-operationalized-success

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Dock: Eric Doty's 2025 content plans

Mon, 02 Dec 2024 17:00:00 +0000

To get Superpath Pro's BFCM deal, go to superpath.co and use the code "blackfriday2024".

In this episode of Content Briefly, we interviewed Eric Doty, Content Lead at Dock and Head of Community at Superpath, and discussed what he’s up to, his content plans for 2025, the relaunch of Superpath Pro, and more.

This episode is brought to you by our friends at Stacker.

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Timestamps:

00:00 Intro

04:22 Who is Eric Doty?

05:15 Dock’s content program for 2025.

08:19 SEO component at Dock.

09:33 Eric’s thoughts on SEO.

13:48 Creating different content types for customer enablement.

15:33 The lesson from a one-person team.

19:51 What’s coming for Dock in 2025?

22:54 Repurposing podcast into newsletter.

24:54 Back to basics.

26:54 Virtual event fatigue.

28:41 How does Eric optimize his time?

30:54 Superpath Pro relaunch.

33:19 Monthly 1:1 calls.

34:51 Building an app for Superpath.

36:16 Learn more about Eric and Dock and get in touch.

36:54 Outro

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Useful Links:

Website: https://www.dock.us/

Eric on LinkedIn: https://www.linkedin.com/in/edoty/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Equals: Matt Hodges on keeping content simple

Mon, 25 Nov 2024 17:00:00 +0000

In this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text’, the Substack component of it, their unique perspective, and more.

This episode was brought to you by our friends at Brevo. Try Brevo for free (https://www.brevo.com/welcome-superpath/?utm_medium=partnership&utm_source=superpath&utm_campaign=45597) or use the code SUPERPATH to get 50% off for the first three months of any annual plan.

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Timestamps:

00:00 Intro04:17 Who is Matt Hodges?04:46 Matt’s background.07:49 Matt’s attraction to product-first companies.09:54 What’s Equals?11:30 What’s the scope of Matt’s role at Equals?16:32 Wrap Text originality and topic selection process.25:33 Why did they choose Substack? 28:57 Growing audience through Substack.31:33 Matt’s thoughts on content marketing.36:35 Learn more about Matt and Equals and get in touch.37:27 Outro

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Useful Links:

Website: https://equals.com/

Blog: https://wrap-text.equals.com/

Matt on LinkedIn: https://www.linkedin.com/in/mattnhodges/

Matt on Twitter: https://x.com/mattnhodges

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Zapier: Lane Scott Jones on content in the age of AI (and Zapier's pickleball strategy)

Mon, 18 Nov 2024 14:55:54 +0000

In this episode of Content Briefly, we interviewed Lane Scott Jones, Director of Content Marketing at Zapier, and discussed the growth of Zapier content production, optimistic perspectives on SEO, content diversification, and more.

This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).

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Timestamps:

00:00 Intro03:28 Who is Lane Scott Jones?03:58 Is it overwhelming to write content for Zapier?06:20 Automation in the day-to-day.08:46 How has content at Zapier changed?13:00 Increased content production and team at Zapier.14:03 Percentages of net new content and content updates.15:09 Corporate marketing and Lane’s new responsibilities.17:26 Brand activities and the ‘customer love’ metric.18:52 Organic strategy is changing.20:32 ZapConnect and its evolvement into a community.23:11 Thoughts on the future of content marketing.26:51 Learn more about Lane and Zapier and get in touch.28:06 Outro

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Useful Links:

Website: https://zapier.com/

Lane on LinkedIn: https://www.linkedin.com/in/lanescottjones/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

Calendly: Emily Triplett Lentz on rethinking content for 2024 (rerun)

Mon, 11 Nov 2024 12:29:15 +0000

In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.

This episode is brought to you by our friends at SHUFFLL.

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Timestamps:

00:00 Intro03:54 Who is Emily Triplett Lentz?04:13 Emily’s background.05:06 Calendly's journey from startup to enterprise.06:36 Balancing PLG and sales-led motion simultaneously.07:47 Calendly's content strategy.10:38 Rethinking content amid challenges.13:01 Calendly’s team structure and operations.15:56 Creator-led distribution.18:17 Content verticalization & cross-team collaboration.22:23 Internal & external content creation.23:57 Important metrics for evaluating content performance.25:10 The role of product marketing in PLG motions.26:43 Communication tools for team collaboration.28:16 Content prioritization and OKRs.29:36 Balancing new and existing content.31:57 Example of a successful content piece.34:27 Personal reflections on scheduling links.36:40 Calendly's AI summit.40:48 Learn more about Emily and Calendly and get in touch.41:35 Outro

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Useful Links:

Calendly Website: https://calendly.com/Emily's notes from the AI Summit: https://docs.google.com/document/d/168gn06_v0zQ9mUJf-qLCOJ7FFSIw0P4RRwXyUFTXR1o/edit?usp=sharingEmily on LinkedIn: https://www.linkedin.com/in/emilytriplettlentz/

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Stay Tuned:

► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Clari: Michael Lowe on category creation

Mon, 04 Nov 2024 17:00:00 +0000

In this episode of Content Briefly, we've interviewed Michael Lowe, Sr. Director, Corporate Marketing at At-Bay, and discussed his role back at Clari, the differences between coining a term and category creation, how content works in a category creation playbook, and more.

This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).

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Timestamps:

00:00 Intro

03:46 Who is Michael Lowe?

04:25 Michael’s background.

05:22 What is Clari?

08:29 How did they evaluate the idea of category creation?

10:27 Price point at Clari and how it affected the category creation.

13:26 Is category creation harder than “regular” content marketing?

16:17 Coining a term vs. category creation.

19:43 Category creation playbook.

24:29 Content measurement in category creation.

27:22 Learnings from the category creation process.

31:19 Learn more about Michael and At-Bay and get in touch.

32:20 Outro

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Useful Links:

Michael on LinkedIn: https://www.linkedin.com/in/mlowe08/
Website: https://www.at-bay.com/
Clari: https://www.clari.com/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Apollo.io: Robyn Showers on content differentiation

Tue, 29 Oct 2024 15:38:41 +0000

In this episode of Content Briefly, we've interviewed Robyn Showers, Director, of Content Marketing at Apollo.io, and discussed what it is like to be in a mature company with an established content program, the story behind Apollos’ book publishing, and more.

This episode is brought to you by our friends at Minuttia (https://minuttia.com).

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Timestamps:

00:00 Intro03:03 Who is Robyn Showers?03:35 Robyn’s background.06:25 What is Apollo.io?08:39 Writing approach at Apollo.io.10:37 Apollo.io’s content program.13:53 The story behind the Outbound Sales book.19:01 The process for writing and publishing the book. 22:33 What is Appolo Magazine?26:10 Managing the content program for an established company.31:48 How are the industry changes affecting Apollo’s content strategy?36:28 Learn more about Robyn and Apollo.io and get in touch.37:19 Outro

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Useful Links:

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Shelf: Hila Bouzaglou is solving the subject matter expertise problem

Mon, 21 Oct 2024 16:00:00 +0000

In this episode of Content Briefly, we've interviewed Hila Bouzaglou, Founder of Shelf, and discussed the specialization in niche content (e.g., supply chain), building a company culture, tackling difficult content topics, and more.

This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).

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Timestamps:

00:00 Intro

02:44 Who is Hila Bouzaglou?

03:26 Hila’s background.

05:35 The origins of Shelf.

06:44 Solving the challenge of subject matter expertise.

09:35 The customer lifecycle at Shelf.

12:44 Building subject matter expertise internally.

15:42 Where do they find writers?

18:43 Practical application of AI in research for content writing.

23:13 Quality assurance for produced content.

25:36 The team dynamics at Shelf.

30:47 Building the muscle by doing hard work.

32:48 Learn more about Hila and Shelf and get in touch.

33:10 Outro

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Useful Links:

Book a call with Hila here: https://shelf-made.com/heavyweight-b2b-content-marketers/
Hila on LinkedIn

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Attentive: Kasey Hickey on ruthless prioritization

Mon, 14 Oct 2024 16:00:00 +0000

In this episode of Content Briefly, we've interviewed Kasey Fleisher Hickey, Senior Director, Brand and Content at Attentive, and discussed the product, prioritizing daily tasks, creating impactful content, how content and brand overlaps, and more.

This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).

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Timestamps:

00:00 Intro

02:56 Who is Kasey Fleisher Hickey?

03:17 Kasey’s background.

04:13 What is Attentive?

04:58 Black Friday and Cyber Monday marketing campaigns.

06:14 Experience leading content at Attentive for 4 years.

08:08 Content as a program vs. content as a service.

11:03 Content team structure at Attentive.

12:10 Setting boundaries between other teams.

17:40 Content prioritization and being disciplined.20:03 How brand and content overlap. 21:49 Brand team at Attentive.23:23 Brand as a differentiator.25:20 Building a consistent experience for customers.27:45 Doing more with less.29:56 Learn more about Kasey and Attentive and get in touch. 30:34 Outro

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Useful Links:

Kasey on LinkedIn: https://www.linkedin.com/in/kaseyfleisherhickey/
Job opportunity: https://jobs.lever.co/attentive/85271a21-692b-42ca-866d-a28e56e94624
Website: https://www.attentive.com/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

The Content Studio: Tommy Walker on "The State of (Dis)Content"

Tue, 08 Oct 2024 08:18:58 +0000

In this episode of Content Briefly, Tommy Walker, Founder of The Content Studio, presented his State of (Dis)Content and discussed the survey’s insights, learnings, and more.

Access the full report here: https://www.thecontentstudio.com/the-state-of-discontent/

This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).

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Timestamps:

00:00 Intro

03:41 The ‘why’ behind The State of (Dis)Content.

07:38 Tommy’s thoughts on the report.

09:20 Key survey information.

11:58 The good news.

15:23 The not so good news.

23:49 The really bad news.

25:38 Tommy’s most creative and fulfilling period.

28:08 The worst news of all.

29:09 Reasons for not doing market research.

41:40 What has Content Marketing discontent?

43:13 Job market sentiment.

48:37 Management and getting executives to buy in.

57:30 Q&A session.

58:01 What does it mean to be a content marketer today?

1:03:47 How to do audience research.

01:09:55 Wrapping things up.

01:11:30 Outro

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Useful Links:

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Announcing the new & improved Superpath Pro

Mon, 30 Sep 2024 16:00:00 +0000

Signup for Superpath Pro here → https://www.superpath.co/ And use code "ericdoty" to knock 20% off.

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In this episode of Content Briefly, we've discussed with Eric Doty about his new role as Head of Community at Superpath, relaunching Superpath Pro, one-on-ones for pro members, and all the fascinating things we’re working on.

This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).

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Timestamps:

00:00 Intro

03:12 Eric Doty becomes Head of Community at Superpath.

05:42 Existing plans and transitioning to the Superpath Pro tier.

08:33 What’s included in Superpath Pro?

10:28 Building connections through the community.

12:27 Superpath’s courses series.

13:58 Upcoming initiatives.

15:08 Building software.

16:24 Enjoy the launch of Superpath Pro.

17:52 Outro

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Useful Links:

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

First Round Review: Jessi Craige Shikman on 10 years of excellence

Mon, 23 Sep 2024 16:00:00 +0000

In this episode of Content Briefly, we've interviewed Jessi Craige Shikman, Editor at First Round Capital, and discussed how the First Round Review operates, some of the best interview tips, how she empowers writers with good editing and feed processes, and more.

This episode is brought to you by our friends at Duckbill (https://www.getduckbill.com/). Use code SUPERPATH for 50% off for the first two months.

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Timestamps:

00:00 Intro

03:03 Who is Jessi Craige?

03:25 Jessi’s background.

03:55 Editor’s role at First Round Capital.

05:01 Content’s purpose at First Round Capital.

06:36 Creating relevant expert-led content.

09:28 Jessi’s day-to-day and content calendar.

10:29 Are there still available topics to cover?

11:36 Has AI creeped into their workflow?

13:09 Differences in creating content for SaaS companies and a VC firm.

17:21 Content reporting at First Round Capital.

18:14 Investing in owned channels.

20:02 Are there technical SEO issues with a large library of content?

21:04 The intersection of the Review and their podcast.

22:22 Is there a significant video component to content in the First Round?

23:21 Transitioning from a writing role to an editor role.

24:47 Editorial tips to make writers better.

26:07 How much time does the editorial work take?

27:42 What to expect from the First Round.

28:39 Learn more about Jessi and First Round Capital and get in touch.

29:17 Outro

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Useful Links:

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Buffer: Hailley Griffis on the intersection of comms and content

Mon, 16 Sep 2024 12:49:26 +0000

In this episode of Content Briefly, we've interviewed Hailley Griffis, Head of Communications and Content at Buffer, and discussed how communications and content intersect at Buffer, the legacy of Buffer's content marketing program, and more.

This episode is brought to you by our friends at SHUFFLL.

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Timestamps:

00:00 Intro

02:58 Who's Haley Griffis?

03:14 Haley's background.

04:52 Transition from PR to content.

08:27 Buffer's culture of transparency.

13:37 Challenges and opportunities of maintaining a large blog.

17:50 Adaptable content strategy.

20:56 Low-performing content and audience engagement.

21:54 Content tracking and reporting.

24:54 Net new content and multimedia.

29:54 Buffer's hall of fame articles.

33:30 Learn more about Hailley and Buffer and get in touch.

35:04 Outro

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Useful Links:

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Softr: Jakub Rudnik on how to market a product with infinite use cases

Mon, 09 Sep 2024 16:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Jakub Rudnik, Head of Content & SEO at Softr, and discussed what it’s like to market a product with many use cases, and more.

This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).

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Timestamps:

00:00 Intro03:07 Who is Jakub Rudnik?04:13 Jakub’s background.06:54 What’s Softr and its core use cases?11:00 The no-code advantage in marketing Softr.13:34 How we think of content SEO at Softr.16:53 Who handles tutorial content at Softr.18:33 The type of customers we serve plus more use cases.22:14 The sales process at Softr.23:12 Finding success with blog post content.25:52 How we measure content success and report data.29:28 Learn more about Jakub and Softr and get in touch. 31:25 Outro

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Useful Links:

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Redpoint Content: Becky Lawlor on original research done right

Mon, 02 Sep 2024 14:33:18 +0000

Link to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/

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In this episode of Content Briefly, we’ve interviewed Becky Lawlor, Founder, and Chief Research & Content Officer at Redpoint, and discussed her B2B buyers guide, her findings, and more.

This episode is brought to you by our friends at Duckbill. Use code SUPERPATH for 50% off for the first two months.

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Timestamps:

00:00 Intro

03:09 Who is Becky Lawlor?

04:05 The role of original research in thought leadership content.

05:40 The rise of data-driven content.

07:55 Becky's B2B Buyer Guide report.

10:48 Challenges and benefits of original research.

13:23 In-house vs third-party reports.

17:18 The execution challenges of original research.

20:30 Gated vs. open access to original research.

24:13 Research sources: product and third-party data.

27:24 AI in content creation and original research.

31:08 Learn more about Becky and Redpoint and get in touch.

32:00 Outro

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Useful Links:

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Freshpaint: Ray Mina on the role of content in highly regulated industries

Mon, 26 Aug 2024 16:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of content in sales cycles, handling content during changes, and more.

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Timestamps:

00:00 Intro01:36 Who is Ray Mina and What is Freshpaint?02:39 The challenges of CDPs in healthcare.03:53 The tightrope of healthcare marketing without breaking rules.05:15 Fast-tracking the sales cycle in a compliance-driven market.06:48 Building trust through content in regulated marketing environments.08:39 Creating legally sound content for specialized markets.10:24 The impact of strategic content choices at Freshpaint.15:27 Integrating content, partnerships, and events for healthcare marketing.18:07 Strategic storytelling and measurement in content marketing.22:08 Proving marketing value before brand building.23:30 Content leadership in times of change.25:44 Learn more about Ray and Freshpaint and get in touch.

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Useful Links:

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Fordham University School of Law: Kisha Velazquez on a startup vs an academic setting

Mon, 19 Aug 2024 16:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Kisha Velazquez, Web Content Manager at Fordham University School of Law, and discussed how she came into content marketing from entrepreneurship, how she uses content SEO to attract visitors, and more.

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Timestamps:

00:00 Intro03:25 Who is Kisha Kisha Velazquez?03:55 Kisha’s background.07:22 Going into content marketing with an entrepreneurship background.09:58 Acquiring customers (in this case law students) at Fordham University School of Law.11:48 Day-in-the-life as a web content manager at Fordham.15:42 What goes into making the Fordham website accessible.17:02 Engaging subject matter experts for content marketing material.19:56 The type of web pages we publish at Fordham.21:47 How we approach SEO marketing.22:42 Domain authority and page ranking.24:50 Workflows and work-life balance working for a startup vs an established brand.29:23 The transition from startup to academic setting.31:07 Recent initiatives at Fordham.32:14 Learn more about Kisha and Fordham University School of Law and get in touch.33:15 Outro

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Useful Links:

Website: https://www.fordham.edu/school-of-law/Kisha on LinkedIn: https://www.linkedin.com/in/kishavelazquez/

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Stay Tuned:

► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Content Sparring: Erica Schneider is charting her own path

Mon, 12 Aug 2024 16:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Erica Schneider, Founder of Content Sparring, and discussed her unique, non-traditional approach to the business of content beyond just the craft and more.

This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).

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Timestamps:

00:00 Intro02:29 Who is Erica Schneider?03:15 Erica Schneider’s background.05:01 How LinkedIn fits into Erica’s strategy.08:20 The target client at Content Sparring.10:58 One effective hack to keep the content flowing.17:13 Solopreneur vs. Creator.18:55 Thoughts on employee turnover.21:14 The flexibility and complexities of the creator economy.25:11 Day-in-the-week at Content Sparring.27:15 Learn more about Erica and Content Sparring and get in touch.27:59 Outro

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Useful Links:

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Siege Media: Ross Hudgens' strategy for sustainable, healthy growth

Tue, 06 Aug 2024 14:08:20 +0000

In this episode of Content Briefly, we’ve interviewed Ross Hudgens, Founder and CEO at Siege Media, and discussed how Siege Media has navigated its growing pains successfully, his insights on SaaS and the content world, and much more.

This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact megan@verblio.com.

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Timestamps:

00:00 Intro.02:39 Who is Ross Hudgens?03:33 Ross background.06:18 Customer’s take on SEO marketing and the future of AI.08:02 What the average customer engagement looks like at Siege Media.10:13 The growth journey at Siege Media.12:32 What the company culture looks like.13:54 Transitioning from remote-friendly to fully remote.15:42 Founder’s role play in terms of now vs then at Siege Media.18:22 Getting more work and subcontracting as a freelancer.20:21 Red flags/green flags from client needs or expectations.23:07 How the AI trend has evolved over time.25:15 What’s been going on at Siege Media recently?27:02 Learn more about Ross and Siege Media and get in touch.27:38 Outro

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Useful Links:

Website: https://www.siegemedia.com/Ross on LinkedIn: https://www.linkedin.com/in/rosshudgens/

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Previous Episodes:

► Zapier: Lane Scott Jones on proving a 454% content ROI (rerun) https://www.youtube.com/watch?v=kJkwbW18-pY ► Juro: Tom Bangay on building customer personas and creating content for their target market https://www.youtube.com/watch?v=2B1b7RqWHas► ClickUp: Amrita Mathur on turning freemium users into paying customers. https://www.youtube.com/watch?v=cSe_QzJngvM

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Stay Tuned:

► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco

Workweek: Ben Bradbury on repurposing content for maximum impact (rerun)

Tue, 30 Jul 2024 08:52:31 +0000

In this episode of Content Briefly, we’ve interviewed Ben Bradbury, GM of Audio/Video & Production at Workweek, and discussed Workweek's talent-first approach to B2B content, why empowering your writers and creators is so important, how to repurpose content for maximum impact, and more.

This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact megan@verblio.com.

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Timestamps:

00:00 Intro

02:40 Who is Ben Bradbury?

03:01 Ben’s background.

05:43 How does Workweek work?

09:04 Talent-first approach of Workweek.

11:59 Is it easier to launch a podcast or a newsletter?

14:18 Does Workweek have a studio business?

17:00 Building a community with creators.

21:18 Getting a good understanding of SaaS by building audience-first content.

22:32 Different types of content at Workweek.

27:02 Direct and in-direct monetization at Workweek.

28:05 Ben’s thoughts on virtual events.

32:59 Subject-matter expertise for content.

35:43 Different mediums require different skill sets.

42:48 How to repurpose content for maximum impact.

46:45 Time spent on content creation vs. content repurposing.

48:26 Knowledge sharing at Workweek.

51:36 Building personalities and content differentiation.

53:10 Learn more about Ben and Workweek and get in touch.

55:23 Outro

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Useful Links:

Website: https://workweek.com/

Ben on LinkedIn: https://www.linkedin.com/in/benbradbury/

Subject Matter Podcast: https://workweek.com/show/subject-matter/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Zapier: Lane Scott Jones on proving a 454% content ROI (rerun)

Mon, 22 Jul 2024 17:27:32 +0000

In this episode of Content Briefly, we’ve interviewed Lane Scott Jones, Director of Corporate Marketing (Interim) at Zapier, and discussed her innovative strategies for achieving a staggering 454% content ROI, the expansion of her marketing team to 20 members, the reasoning behind Zapier's prolific output of 85 articles per month, and more.

This episode is brought to you by our friends at Campfire Labs (https://www.campfirelabs.co/).

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Timestamps:

00:00 Intro02:33 Who is Lane Scott Jones?02:55 Lane’s Background.03:42 What’s Zapier?04:47 The target personas at Zapier.06:51 How Zapier manages hundreds of use cases.09:15 The team makeup at Zapier.17:24 Community at Zapier. 19:08 Zapier’s version of content ops.20:53 Tracking content success at Zapier [Content ROI].31:14 Content ROI reporting at Zapier.36:01 Who the Head of Content reports to at Zapier.36:35 Headcount at Zapier and collaboration.38:44 Documentation and automation process at Zapier.41:12 Use cases for generative AI like ChatGPT.49:20 Learn more about Lane and Zapier and get in touch.51:08 Outro

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Useful Links:

Website: https://zapier.com/Lane on LinkedIn: https://www.linkedin.com/in/lanescottjones/

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Stay Tuned:

► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco

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Content, Briefly is also supported by Minuttia (https://minuttia.com).

Juro: Tom Bangay on building customer personas and creating content for their target market

Mon, 15 Jul 2024 13:37:02 +0000

In this episode of Content Briefly, we’ve interviewed Tom Bangay, Senior Director, Content & Community at Juro, and discussed how Juro targets and engages its audience through a multifaceted content strategy, and more.

This episode is brought to you by our friends at Minuttia.

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Timestamps:

00:00 Intro01:16 Who is Tom Bangay?02:01 Tom’s Background.02:42 What’s Juro?03:53 Using the Juro AI tool to craft first drafts of service contracts.05:08 Juro’s target customers and use cases.06:43 Academic background vs hands-on experience as a marketer.08:27 The challenge of finding subject matter experts in content marketing.09:44 Juro’s overall content strategy.15:00 Where does organic search fit in Juro’s top-down content strategy?17:43 The ‘why’ of creating a Slack community at Juro.25:10 What the content team at Juro looks like.26:12 The idea behind the podcasts done at Juro.28:23 Experimenting with video podcasts.29:27 Learn more about Tom and Juro and get in touch.30:25 Outro

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Useful Links:

Website: https://juro.com/

Tom on LinkedIn: https://www.linkedin.com/in/tom-bangay/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Mint Studios: Araminta Robertson on measuring content marketing ROI

Mon, 08 Jul 2024 16:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Araminta Robertson, Founder & Managing Director at Mint Studios, and discussed her decision to niche down to fintech clients, her approach to setting up customer reporting to track ROI on content, and more.

This episode is brought to you by our friends at Animalz.

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Timestamps:

00:00 Intro02:44 Who is Araminta Robertson?

04:01 Typical client at Mint Studios.

04:58 The ‘why’ behind niching down to fintech clients.

06:55 PPC vs. SEO in content marketing.

08:52 Mint Studio’s in-depth process for finding the right keywords.

11:53 Transitioning from freelancing to starting an agency.

14:02 Freelancing vs. starting an agency.

16:35 Fin-tech founders' approach to measuring ROI.

17:56 Tracking progress and reporting back to clients.

19:28 Setting up Hubspot reporting to track revenue.

22:49 Focusing on the most critical metrics in reporting.

24:45 Using paid ads and SEO together in content marketing.

26:31 Slack group for fintech marketers.

27:53 Learn more about Araminta and Mint Studios and get in touch.

28:28 Outro

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Useful Links:

Website: https://www.mintcopywritingstudios.com/

Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/Slack group: https://www.fintechmarketinghub.com/slack

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Content, Briefly is produced by our friends at Minuttia.

ClickUp: Amrita Mathur on turning freemium users into paying customers.

Mon, 01 Jul 2024 14:09:50 +0000

In this episode of Content Briefly, we’ve interviewed Amrita Mathur, VP, of Marketing at ClickUp and discussed strategies for converting their 70,000 freemium users into paying customers, the crucial role of content in driving these conversions, the complexities of navigating a large pool of freemium leads and more.

This episode is brought to you by our friends at Animalz.

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Timestamps:

00:00 Intro

01:53 Who is Amrita Mathur?

05:59 Figuring out who’s who inside a large ‘freemium’ leads pool.

07:30 Prioritizing marketing efforts into three buckets.

12:19 Challenge in working through 70,000 free sign-ups and getting value out of that.

16:07 Hard-to-ignore importance of content in all marketing efforts.

19:59 Four types of content teams at ClickUp.

23:45 Understanding the target audience’s pain points to create effective campaigns.

27:36 Learn more about Amrita and ClickUp and get in touch.

28:48 Outro

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Useful Links:

Website: https://clickup.com/

Amrita on LinkedIn: https://www.linkedin.com/in/amritamathur/

Amrita on Twitter: https://x.com/AmritaMathur

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Content, Briefly is produced by our friends at Minuttia.

John Collins (Part 2): 2024 trends and the new content playbook

Mon, 24 Jun 2024 15:00:00 +0000

In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins and discussed content strategies that work for series A, B, and C SaaS companies, their wavering faith in SEO, their strategic investments in video marketing and data study, and more.

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Timestamps:

00:00 Intro01:22 Who is John Collins?

02:35 Lessons from Intercom's content marketing trials.

05:52 Insights on structuring and scaling content teams.

09:07 Evolving strategies in content marketing and SEO.

12:46 Shifting focus in content marketing strategies.

15:40 The future of content marketing teams.

17:48 Content's role in traffic generation and shaping company voice.

18:24 Challenges and rewards of working independently.

22:15 Balancing writing and consulting.

23:59 Learn more about John and get in touch.

25:05 Outro

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Useful Links:

Website: https://johncollins.cc/

John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

John Collins (Part 1): Intercom, Ramp and falling in love with the customer

Mon, 17 Jun 2024 16:00:00 +0000

In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins, discussed his career at Intercom and Ramp, the content strategies he worked on at both companies and more.

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Timestamps:

00:00 Intro

01:17 Who is John Collins?

04:53 John’s journalism background.

06:45 Diversifying content from ebooks to audiobooks and beyond.

09:41 Real engagement through thought leadership and customer insight.

13:21 Content culture success.

15:57 Pushing boundaries with bold campaigns and events.

20:02 Building a content powerhouse.

22:22 Content strategy nuances.

25:50 Building a specialized content team and managing external agencies.

28:40 The impact of content cadence on audience engagement.

31:44 Simple metrics for measuring content success.

33:01 Engaging audiences where they are.

36:26 Strategic audience segmentation.

38:17 Consulting for content growth and marketing success.

40:02 Learn more about John Collins and get in touch.

41:12 Outro

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Useful Links:

Website: https://johncollins.cc/

John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Paddle: CMO Andrew Davies explains how execs think about content

Mon, 10 Jun 2024 16:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Andrew Davies, CMO at Paddle, and discussed the integration of content marketing within business growth strategies, the complexities of content attribution, and more.

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Timestamps:

00:00 Intro

01:30 Who is Andrew Davies?

01:49 Andrew’s background.

03:22 What is Paddle about, who is it for, and its pricing model?

05:47 Navigating content marketing challenges from a CMO's perspective.

08:10 Balancing creativity and commercial goals in content marketing.

10:38 The complexity of attribution in marketing.

13:29 Integrating customer insights into your content strategy.

14:49 Expectations for content teams to analyze data.

15:57 Elevating brand engagement through episodic video content.

19:14 Balancing specialized content with broad appeal in business strategy videos.

22:10 Content's role in corporate acquisition.

25:07 The emotional core of business narratives and acquisition.

27:18 The remote realities of content production.

28:55 What the path towards becoming a CMO looks like.

32:42 Learn more about Andrew Davies and Paddle and get in touch.

33:24 Outro

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Useful Links:

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Stratabeat: Tom Shapiro & Alexis Trammell on B2B SaaS SEO performance

Mon, 03 Jun 2024 15:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Tom Shapiro, Founder & CEO at Stratabeat, and Alexis Trammel, Chief Growth Officer at Stratabeat, and discussed their recent report on B2B strategies, how high-performing B2B SaaS companies acquire organic traffic, the effective tactics they use, and more.

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Timestamps:

00:00 Intro

01:32 Who is Tom Shapiro & Alexis Trammell?

04:24 Stratabeat’s origin story.

06:53 Evolving business focus.

09:18 A six-year journey in an agency.

10:50 Adapting to AI and market shifts with a data-driven content strategy.

14:24 Methodology behind the annual content strategy survey.

16:11 Content cadence and traffic growth.

20:28 Balancing content strategy.

22:22 Overcoming content production roadblocks.

26:57 Integrating industry segmentation into SEO strategies.

30:42 Strategies for optimized content performance.

33:00 Tracking site visitors to optimize marketing strategies.

35:08 The power of Original Research in content marketing.

38:41 Learn more about Tom and Alexis and get in touch.

39:09 Outro

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Useful Links:

Website: https://stratabeat.com/

2024 B2B SaaS SEO Performance Report: https://stratabeat.com/research/b2b-saas-seo-study/

Tom on LinkedIn: https://www.linkedin.com/in/tomshapiro/

Alexis on LinkedIn: https://www.linkedin.com/in/alexistrammell/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Ahrefs: Ryan Law on generative AI, events, and scratching the creator itch

Mon, 27 May 2024 16:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Ryan Law, Director of Content Marketing at Ahrefs, and discussed his career transition from Animalz to Ahrefs, his personal insights on the future of content marketing with generative AI, and more.

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Timestamps:

00:00 Intro

01:51 Who is Ryan Law?

04:41 Ryan’s reflection on leveraging LinkedIn for new opportunities.

07:07 Ryan’s fresh start at Ahrefs and what Ahref is about.

09:52 Navigating Google Analytics and SEO at Ahrefs.

10:41 Inside Ahrefs’ team structure and content strategy.

12:02 YouTube's B2B potential and Ahref’s content creation process.

13:19 Co-leading Ahrefs’ content team with partnership contrasts.

16:49 A realistic take on the generative AI hype in SEO.

19:50 A caution on scaling content with AI.

24:04 AI’s potential in transforming Slack archives into searchable content.

25:52 Key takeaways from Brighton SEO conference.

27:48 Ryan’s personal development journey and side projects.

29:30 Bridging No-Code adventures and Python mastery.

34:06 Learn more about Ryan and Ahrefs and get in touch.

35:48 Outro

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Useful Links:

Ahrefs Website: https://ahrefs.com/

Ryan’s Website: https://ryanlaw.me/

Ryan on LinkedIn: https://www.linkedin.com/in/thinkingslow/

Ryan on Twitter: https://x.com/thinking_slow

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Slack: Sara Yin on navigating content marketing in a tech giant’s world.

Mon, 20 May 2024 16:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Sara Yin, Senior Editor at Slack, and discussed her content marketing journey at major tech companies, the unique challenges and strategies of developing content at Slack, and more.

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Timestamps:

00:00 Intro

01:27 Sara Yin's career journey from journalist to senior editor at Slack.

07:50 Lessons from Intercom: The human element in content marketing.

11:51 Unpacking content strategy at Shopify .

15:27 The lifecycle of content at Slack.

17:47 Slack's evolution from HipChat rival to market leader.

20:11 Slack’s content evolution post-Salesforce acquisition.

21:33 Content strategy lessons from Jeff Bezos.

23:09 Keeping content creative in an SEO-driven world.

25:51 Enhancing content strategy with AI.

27:10 Building a rich content library from diverse voices.

28:05 How Slack's content strategy empowers writers.

29:22 How Slack’s copy editors shape its voice.

33:56 Content production in large organizations.

34:37 Learn more about Sara and Slack and get in touch.

35:31 Outro

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Useful Links:

Website: https://slack.com/

Sara on Twitter: https://twitter.com/sarapyin

Sara on LinkedIn: https://www.linkedin.com/in/yinsara/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

BentoBox: Hannah Geise on checking every content box

Mon, 13 May 2024 15:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Hannah Geise, Senior Content Manager at BentoBox, and discussed the impact of technology on restaurant management and marketing, as well as her journey through various roles in the food and hospitality industry, and more.

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Timestamps:

00:00 Intro

01:31 Hannah Geise’s background.

02:42 Hannah’s experience at Harvard Innovation Labs.

03:12 What is BentoBox about?

04:55 Who is the primary buyer BentoBox serves?

05:46 Hannah Geise’s journey through the hospitality industry.

06:55 What is included in BentoBox’s content strategy?

10:15 BentoBox’s onboarding process for new customers.

11:18 How BentoBox incorporates E-A-T in its content process.

13:25 What community outreach looks like for BentoBox.

14:11 Embracing restaurant technology and SEO strategies post-pandemic.

18:25 BentoBox’s content planning process.

20:19 Using feedback from the marketing team to inform content creation.

21:27 The key metrics that BentoBox measures.

24:01 BentoBox’s internal team dynamics and task prioritization process.

25:16 Hannah’s typical workday routine.

30:32 Personal success skills and techniques.

32:25 Learn more about Hannah Geise and BentoBox and get in touch.

33:04 Outro.

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Useful Links:

Website: https://getbento.com/

Hannah on LinkedIn: https://www.linkedin.com/in/hannahgeise/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Wistia: Sam Balter on video content marketing strategies for brand building

Mon, 06 May 2024 15:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Sam Balter, Head of Content at Wistia, and discussed the evolution of video content in business, building a strong video content strategy, and more.

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Timestamps:

00:00 Intro01:14 Who is Sam Balter?01:52 What Wistia is about and its customer base.03:06 Wistia’s features and benefits for businesses.05:32 Overview of Wistia’s content strategy.07:05 Using video to build strong brand affinity.10:13 How video marketing has changed post-pandemic. 13:09 How customer expectations have influenced video marketing.17:23 Video content creation and organization strategies.23:49 Benefits of video for content marketers.31:29 Text vs. Video: Which is of higher priority for Wistia?36:56 How Wistia’s state of video report works.38:42 Maintaining brand consistency: marketing by committee vs autonomy.44:01 Cons of the traditional assembly line model of content creation.46:25 Thinking about video production like creators. 47:57 The rise of 10x content marketers.50:16 Learn more about Sam Balter and Wistia and get in touch.51:09 Outro

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Useful Links:

Website: http://www.wistia.com/

Sam on LinkedIn: https://www.linkedin.com/in/sambalter/

Video Marketing Statistics: https://wistia.com/learn/marketing/video-marketing-statistics

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Some Good Content: John Bonini on building a great content brand

Mon, 29 Apr 2024 16:00:00 +0000

In this episode of Content Briefly, we’ve interviewed John Bonini, Founder of Some Good Content, and discussed what it takes to build a great content brand, insights from his consulting experience, why his newsletter is a must-read for content enthusiasts and more.

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Timestamps:

00:00 Intro01:28 The origin of the Louder Than Words podcast.

03:48 Building a personal brand on the side.

06:59 John’s background.

15:15 Learnings from leading marketing at Databox.

22:27 How Some Good Content Company came about.

25:32 Knowledge sharing and consulting.

27:30 How industry changes affect companies’ content programs.

31:46 Does the Content Brand framework change?

34:37 Coaching vs execution.

37:46 Learn more about John and Some Good Company and get in touch.

40:05 Outro

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Useful Links:

Website: https://somegoodcontent.com

John on LinkedIn: https://www.linkedin.com/in/jbonini/

John on Twitter: https://twitter.com/bonini84

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Ten Speed: Ryan Sargent's system for content at scale

Mon, 22 Apr 2024 15:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Ryan Sargent, VP of Content and Strategy at Ten Speed, and discussed his experience overseeing content production for an agency, thoughts on Ten Speed’s content strategy, and more.

This episode is brought to you by our friends at uSERP. Learn how uSERP helped monday.com SEO traffic grow by 1,570% (free training).

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Timestamps:

00:00 Intro

02:27 Who is Ryan Sargent?

02:52 Ryan’s background.

04:02 What is Ten Speed?

06:38 In-house vs. agency experience.

10:03 Ryan's reflections on changes in content marketing.

13:21 Strategic partnerships with agencies.

15:30 Content reporting and recommendations.

17:10 Numbers vs. narrative in content reporting.

19:31 Redefining content marketing.

21:37 Enhancing content quality through strategic briefing.

25:35 Tools for building a content system.

28:47 Tips for being a good content agency customer.

32:00 What to expect from Ryan and Ten Speed.

34:25 Learn more about Ryan and Ten Speed and get in touch.

35:22 Outro

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Useful Links:

Ten Speed Website: https://www.tenspeed.io/

Ryan on LinkedIn: https://www.linkedin.com/in/ryan-sargent-5a455511a/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

An inside look at Ross Simmonds' new book: Create Once, Distribute Forever

Mon, 15 Apr 2024 15:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Ross Simmonds, Founder & CEO at Foundation Marketing, and discussed his new book, content distribution, thoughtful perspectives on B2B content marketing, and more.

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Timestamps:

00:00 Intro

01:44 Launch of the ‘Create Once, Distribute Forever’ book.

02:45 Why did Ross write a book now?

04:17 Focused on story distribution.

05:36 Blurred lines between content marketing for B2B and B2C.

07:18 Befenits of communities.

14:07 Constraints on content distribution.

19:03 Understanding the fundamentals of content marketing.

23:51 Meta process of writing a book.

32:21 Learn more about Ross and Foundation and get in touch.

33:38 Outro

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Useful Links:

Foundation Website: https://foundationinc.co/

Ross Book: https://rosssimmonds.com/book/

Ross on LinkedIn: https://www.linkedin.com/in/rosssimmonds/

Ross on Twitter: https://twitter.com/TheCoolestCool

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Dock: Eric Doty on automation, learning new skills, and LinkedIn superstardom

Mon, 08 Apr 2024 15:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Eric Doty, Content Lead at Dock, and discussed Dock’s evolution from PLG to sales-led, Eric’s journey as a content marketer, his role in the Superpath community, and more.

This episode is brought to you by our friends at Lettuce.

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Timestamps:

00:00 Intro

02:05 Who is Eric Doty?

02:36 What’s Dock?

03:40 LinkedIn, networking, and moderating Superpath's community.

08:59 Eric’s LinkedIn strategy.

11:21 Building different ‘muscles’ on side projects.

12:59 Build in public.

15:04 Overview of Dock’s content initiatives.

17:37 Dock’s podcast and its role in Dock’s content strategy.

21:10 Building a content library.

24:23 ‘Permissionless Co-Marketing’.

25:29 Automating the podcast production.

27:11 Is building a podcast worth it?

29:12 The skillset of content marketers is changing.

32:50 Content team structure at Dock.

33:47 Synergy between different departments.

37:29 Changes to the content strategy based on working with sales.

40:45 PLG sales motion at Dock.

42:09 Learn more about Eric and Dock and get in touch.

43:28 Outro

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Useful Links:

Website: https://dock.us/

Eric on LinkedIn: https://www.linkedin.com/in/edoty/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Minuttia: George Chasiotis on the content recession. Is it finally over?

Mon, 01 Apr 2024 15:00:00 +0000

In this episode of Content Briefly, we’ve interviewed George Chasiotis, Managing Director at Minuttia and Founder at GrowthWaves, and discussed content recession, a diversified set of services and building teams, the nuances of a media business, and more.

This episode is brought to you by our friends at Minuttia.

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Timestamps:

00:00 Intro

03:35 Who is George Chasiotis?

03:52 Insights on the content marketing recession.

08:47 What is Minuttia?

10:22 Introducing GrowthWaves, a B2B growth newsletter.

12:48 Launching a diversified set of services.14:34 Adapting team skill sets for evolving content marketing.18:08 The evolution of GrowthWaves as a media company.20:04 Changes happening in the content marketing industry.24:12 Redefining content roles.28:48 Benefits of outsourcing.31:53 The role of reporting content marketing impact. 41:22 Learn more about George and Minuttia and get in touch.42:15 Outro

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Useful Links:

Minuttia Website: https://minuttia.com

GrowthWaves: https://growthwaves.com

George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/

Minuttia Impact Report Webinar: https://www.superpath.co/blog/webinar-how-a-simple-report-saved-our-agency

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Previous Episodes:

► Content Briefly Ep. 12: Ramli John's multi-pronged strategy for running a mature content program https://www.youtube.com/watch?v=WrMq3NmDY9Y

► Content Briefly Ep. 11: Forget The Funnel: Gia Laudi's Masterclass On Knowing Your Customers https://www.youtube.com/watch?v=uiL56C5HiDI

► Content Briefly Ep. 10: Elise Dopson on the state of freelancing https://www.youtube.com/watch?v=UqPLqJ92FMg

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

SparkToro: Amanda Natividad on doing things your own way

Mon, 25 Mar 2024 15:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence of a concise content strategy and how it doesn’t affect their content program, personal branding, and more.

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Timestamps:

00:00 Intro.

03:10 Who is Amanda Natividad?

03:37 Amanda's background.

04:59 What is SparkToro?

06:23 Reflection on changes in marketing.

12:27 Original content on SparkToro’s blog.

14:20 Personal branding vs. corporate branding.

18:47 Aligning marketing strategy with audience insights.

21:44 Using an email list for marketing.

26:02 Scalability of SparkToro's marketing approach.

30:45 High-level individual contribution vs. traditional management

34:27 Balancing high-value work and 'chill work'.

37:37 SparkToro's content strategy.

41:17 Leveraging original research in content marketing.

45:01 Amanda's journey in building her personal brand.

48:38 Learn more about Amanda and SparkToro and get in touch.

49:52 Outro.

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Useful Links:

SparkToro Website: https://sparktoro.com/

Amanda’s Website: https://amandanat.com/

Amanda on LinkedIn: https://www.linkedin.com/in/amandanat

Amanda on Twitter: https://twitter.com/amandanat

Amanda on Instagram: https://www.instagram.com/amandanat

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by our friends at tealhq.com.

Authority Plug: Lashay Lewis on building a BoFu content strategy

Mon, 18 Mar 2024 15:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Lashay Lewis, Founder of Authority Plug, and discussed positioning and messaging for building a successful consultancy, the intricacies of Bottom of Funnel Content, and more.

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Timestamps:

00:00 Intro

02:06 Who is Lashay Lewis?

02:35 Lashay’s perspectives on social media.

05:48 The origin story of Authority Plug.

09:06 Transitioning to consultancy.

10:57 Crafting a unique positioning.

13:32 The impact of leveraging attention.

16:10 Benefits of having a bold POV.

18:07 Visual content creation process.

25:31 How to productize a service.

27:42 Identifying your ICP as a consultant.

29:48 Challenges companies face with BoFu content.

32:20 Maximizing ROI with BoFu content.

34:07 ToFu vs. BoFu content.

38:08 Combining strategy with journalism for BoFu content.

42:34 Learn more about Lashay and Authority Plug and get in touch.

42:13 Outro.

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Useful Links:

Authority Plug: https://authorityplug.com/

Content Dashboard: https://authorityplug.com/#contentdashboard

Lashay on LinkedIn: https://www.linkedin.com/in/lashaylewis/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Loop & Tie: Bridget Poetker's evolution from content → growth

Mon, 11 Mar 2024 15:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Bridget Poetker, Director of Growth at Loop & Tie, and discussed the transition from content to growth marketing, strategic content thinking, and more.

This episode is brought to you by our friends at tealhq.com.

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Timestamps:

00:00 Intro02:04 Who is Bridget Poetker?02:21 Bridget’s background.02:58 What is Loop & Tie?04:26 Loop & Tie choice-based gifting model.06:53 Loop & Tie sustainability ethos in marketing.08:56 How does the business model affect growth?11:52 Strategic content thinking.15:09 Bridget’s transition from content to growth marketing.19:59 Output vs. outcome.24:11 Balancing in-house and external resources.28:06 Bridget’s reflection on new skills acquired in the role.30:00 Team communication and remote culture at Loop & Tie.33:09 Performance measurement and tools for reporting.37:02 Marketing pages vs. product pages.37:57 Bridget's unexpected challenges in the growth space.39:43 Learn more about Bridget and Loop & Tie and get in touch.40:54 Outro.

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Useful Links:

Loop & Tie Website: https://www.loopandtie.com

Website: https://www.bridgetpoetker.com/

Bridget on LinkedIn: https://www.linkedin.com/in/bridgetpoetker

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

The Content Studio: Tommy Walker on hard work, perseverance and creating luck

Mon, 04 Mar 2024 15:21:04 +0000

In this episode of Content Briefly, we’ve interviewed Tommy Walker, Founder of The Content Studio, and discussed the results of hard work, perseverance creating luck, and major challenges in running content programs in enterprises and more.

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Timestamps:

00:00 Intro

03:00 Who is Tommy Walker?

03:56 Tommy’s background.

05:13 Tommy’s entrepreneurial journey.

08:59 Creating luck through hard work.

12:26 Experiences working on CXL and managing high standards.

17:44 Building a solid foundation of work in difficult times.

18:22 B2B budgets for content programs then vs. now.

21:42 The story behind Shopify Plus.

24:14 The skillset to employ on different occasions.

27:45 Challenges in running content programs in enterprises.

30:53 The Content Studio.

34:53 Building a successful consulting career.

38:33 Hard things build perseverance.

41:12 Important skills and narratives.

44:27 Tommy’s upcoming summit.

46:44 Learn more about Tommy and The Content Studio and get in touch.

47:10 Outro

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Useful Links:

The Content Studio: https://www.thecontentstudio.com/
Tommy's upcoming intensive course: https://maven.com/the-content-studio/advanced-content-development
The Cutting Room: https://www.thecontentstudio.com/the-cutting-room/
Tommy on LinkedIn: https://www.linkedin.com/in/tommyismyname/
Tommy on Twitter: https://twitter.com/tommyismyname

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

MEDDICC: Jessica Walker on media > marketing

Mon, 26 Feb 2024 16:31:32 +0000

In this episode of Content Briefly, we’ve interviewed Jessica Walker, Chief Media Officer at MEDDICC, and discussed the company’s media-led approach, content performance, and more.

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Timestamps:

00:00 Intro

02:21 Who is Jessica Walker?

03:03 Jessica’s background.

03:51 What is MEDDICC?

04:40 How does MEDDICC help customers?

05:33 MEDDICC’s ICP.

06:39 Different implementation plans based on customers.

08:09 What does media mean at MEDDICC?

10:57 SMEs' expertise in content implementation.

11:44 Enabling people using a media approach.

15:30 Channel and product perspectives.

19:08 How to build a media arm without a massive budget?

21:42 Does remote work affect video production?

23:17 Competitor analysis.

27:10 B2C side of MEDDICC.

27:43 Content performance measurement and attribution.

30:53 Important personality traits and skills.

33:29 Learn more about Jessica and MEDDICC and get in touch.

34:09 Outro

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Useful Links:

MEDDICC Website: https://meddicc.com/

Jessica on LinkedIn: https://www.linkedin.com/in/jessicajadewalker/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by our friends at Tealhq.com.

OnBoard: Josh Palmer's "Do, Delegate or Delete" Approach to Content

Mon, 19 Feb 2024 12:50:48 +0000

In this episode of Content Briefly, we’ve interviewed Joshua Palmer, Head of Content at OnBoard, and discussed content leadership, the multifaceted aspects of running a robust content program, and more.

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Timestamps:

00:00 Intro
01:26 Who is Joshua Palmer?
02:14 Joshua’s background.
03:07 What is OnBoard?
05:49 Customer profiles of OnBoard.
08:49 OnBoard’s features and use cases.
11:09 Challenges in board collaboration.
12:08 OnBoard’s PLG motion.
13:38 Components of Onboard’s content program.
15:40 Team structure and workflows for content creation.
20:55 Ways to diversify your content strategy.
24:33 Tips for crafting authentic content.
27:34 Josh’s role and vendor management.
31:07 Importance of communication and prioritization.
34:23 The art of delegation.
36:40 Trends in content team sizes.
38:01 Josh’s perspective on AI in content creation.
38:50 Content performance measurement.
43:48 Learn more about Joshua and OnBoard and get in touch.
45:38 Outro

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Useful Links:

OnBoard Website: https://www.onboardmeetings.com/

Joshua on LinkedIn: https://www.linkedin.com/in/joshuaepalmer/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Crossbeam: Sean Blanda on building a 55,000-person newsletter

Mon, 12 Feb 2024 15:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emphasizing the importance of trust and communication in a remote work environment.

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Timestamps:

(00:00) - Intro
(03:03) - Who is Sean Blanda?
(03:29) - What’s Crossbeam?
(04:43) - Crossbeam marketing function.
(06:31) - Crossbeam content team communication and structure.
(08:32) - Crossbeam marketing strategy.
(10:35) - Optimizing content execution in a mature industry.
(12:35) - Why building an email list is so important.
(15:52) - The role of SEO in Crossbeam's content strategy.
(18:09) - Journalistic approach to content marketing.
(21:33) - Crossbeam's content creation frequency and types.
(23:33) - Integrating events into content.
(27:00) - Quality versus quantity in content.
(28:19) - Crossbeam content creation tools.
(30:22) - Sean's perspective on AI in content creation.
(36:10) - Learn more about Sean and Crossbeam and get in touch.
(36:50) - Outro

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Useful Links:

Crossbeam Website: https://www.crossbeam.com/

Sean on LinkedIn: https://www.linkedin.com/in/seanblanda/

Sean’s Website: https://www.seanblanda.com/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.

Sumo Logic: Zoe Hawkins on creating space for curiosity

Mon, 05 Feb 2024 16:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Zoe Hawkins, Principal Content Manager at Sumo Logic, and discussed the pivotal role of curiosity in content creation, valuable perspectives on inventory management, the editorial calendar, and much more.

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Timestamps:

(00:00) - Intro
(02:04) - Who is Zoe Hawkins?
(02:28) - Zoe’s background.
(03:28) - The importance of curiosity in crafting content.
(06:14) - Building space for creativity.
(09:11) - What’s Sumo Logic?
(10:50) - Target audience of Sumo Logic.
(11:21) - Technical perspective of content at Sumo Logic.
(14:20) - Sumo Logic’s editorial calendar.
(17:10) - Zoe’s content optimization process.
(19:20) - Existing content inventory management tools.
(23:55) - Content attribution and important metrics.
(25:11) - Sumo Logic's CTA dynamics.
(28:40) - Marketing organization at Sumo Logic.
(30:01) - Team collaboration with different departments.
(31:20) - Tips for staying aligned with the team.
(34:08) - The importance of soft skills.
(35:46) - Learn more about Zoe and Sumo Logic and get in touch.
(36:58) - Outro

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Useful Links:

Sumo Logic Website: https://www.sumologic.com/

Zoe on LinkedIn: https://www.linkedin.com/in/moonstormer/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by our friends at Tealhq.com.

WorkRamp: Fara Rosenzweig's multimedia content playbook

Mon, 29 Jan 2024 16:00:00 +0000

In this episode of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much more.

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Timestamps:

(00:00) - Intro
(02:05) - Who is Fara Rosenzweig?
(02:27) - Fara’s background.
(06:23) - What’s WorkRamp?
(07:33) - WorkRamp’s ICP.
(09:43) - Content marketing program at WorkRamp.
(14:17) - Content types for specific personas.
(20:13) - Content creation process.
(22:44) - Transitioning from text to multimedia content.
(25:45) - Vendor management for scaling content.
(28:55) - Content performance measurement and attribution.
(34:28) - WorkRamp’s podcast and its purpose.
(43:00) - Learn more about Fara and WorkRamp and get in touch.
(44:30) - Outro.

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Useful Links:

WorkRamp Website: https://www.linkedin.com/company/workramp/

Fara on LinkedIn: https://www.linkedin.com/in/fararosenzweig/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by our friends at tealhq.com.

Switchboard: Molly Talbert on redefining content marketing personas

Mon, 22 Jan 2024 16:00:00 +0000

This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.

In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more.

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Timestamps:

(00:00) - Intro
(02:33) - Who is Molly Talbert?
(03:04) - Molly’s background.
(03:37) - Challenges of content marketing in Switchboard.
(05:15) - Switchboard’s content marketing team.
(06:56) - What is Switchboard?
(08:44) - Switchboard's features.
(11:53) - Category creation on Switchboard.
(12:57) - Competitive advantage of Switchboard.
(14:29) - Switchboard’s content strategy.
(16:15) - Impact of async on work culture.
(20:04) - Switchboard’s content KPIs.
(21:24) - Experimentation with multimedia content.
(23:03) - Content marketing personas.
(25:32) - Success stories from a content perspective.
(27:14) - Learn more about Molly and Switchboard and get in touch.
(28:04) - Outro.

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Useful Links:

Switchboard Website: https://www.switchboard.app/

Molly on LinkedIn: https://www.linkedin.com/in/mollytalbert/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Calendly: Emily Triplett Lentz on rethinking content for 2024

Mon, 15 Jan 2024 16:00:00 +0000

This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.

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Timestamps:

00:00 Intro02:37 Who is Emily Triplett Lentz?02:56 Emily’s background.03:49 Calendly's journey from startup to enterprise.05:19 Balancing PLG and sales-led motion simultaneously.06:30 Calendly's content strategy.09:21 Rethinking content amid challenges.11:44 Calendly’s team structure and operations.14:39 Creator-led distribution.17:00 Content verticalization & cross-team collaboration.21:06 Internal & external content creation.22:34 Important metrics for evaluating content performance.23:53 The role of product marketing in PLG motions.25:26 Communication tools for team collaboration.26:59 Content prioritization and OKRs.28:19 Balancing new and existing content.30:40 Example of a successful content piece.33:10 Personal reflections on scheduling links.35:23 Calendly's AI summit.39:31 Learn more about Emily and Calendly and get in touch.40:16 Outro

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Useful Links:

************************

Stay Tuned:

► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

The Remote Company: Nicole Lee on multi-brand content strategy

Mon, 08 Jan 2024 15:00:00 +0000

On episode #39, Jimmy speaks with Nicole Lee from Partnero. They discuss:

- How Nicole manages content across multiple brands- How she stays in touch with customer needs and feedback- The moment her company realized its messaging was broken

👉 You can follow Nicole Lee on LinkedIn here: https://www.linkedin.com/in/nicolelee-content-strategist/

👉 You can learn more about Partnero here: https://www.remotecompany.com/

Aura: Alina Benny's journey to 1 million pageviews/month

Tue, 02 Jan 2024 15:00:00 +0000

On episode #38, Jimmy speaks with Alina Benny from Aura. They discuss:

- How Alina built a rock solid bench of freelancers- Why attention to detail and SOPs are the not-so-secret key to success- How she runs a massive blog with a tiny team

👉 You can follow Alina Benny on LinkedIn here: https://www.linkedin.com/in/heyabenny/

👉 You can learn more about Aura here: https://www.aura.com/

Dovetail: Caitlin Burns on the "how and why" of content at scale

Mon, 18 Dec 2023 15:00:00 +0000

On episode #37, Jimmy speaks with Caitlin Burns from Dovetail. They discuss:

- How Caitlin scaled content production to 50 articles/month- Her process for making sure every piece is reviewed by an SME- Why she's rolling our her content strategy in distinct phases

👉 You can follow Caitlin Burns on LinkedIn here: https://www.linkedin.com/in/caitlin-burns-75a879a7/

👉 You can learn more about Dovetail here: https://dovetail.com/

Podia: Benyamin Elias on the creator economy opportunity

Mon, 11 Dec 2023 15:00:00 +0000

On episode #36, Jimmy speaks with Benyamin Elias from Podia. They discuss:

- Why Podia's content focuses almost exclusively on showcasing customers- How SaaS companies can leverage creators' skills and audiences- How to market a multi-product app with infinite buyer personas

You can subscribe to Benyamin's newsletter here 👉 https://diamondpencils.substack.com/

👉 You can follow Benyamin Elias on LinkedIn here: https://www.linkedin.com/in/benyamin-elias-5b1b0396/

👉 You can learn more about Podia here: https://www.podia.com/

Code Climate: Hillary Nussbaum's "back to basics" approach for technical marketing

Mon, 04 Dec 2023 15:00:00 +0000

On episode #35, Jimmy speaks with Hillary Nussbaum from Code Climate. They discuss:

- How her start in reality prepped for marketing to technical buyers- The fundamental marketing principles that power Code Climate's strategy- How (and why) she's so careful about voice, tone and messaging

👉 You can follow Hillary Nussbaum on LinkedIn here: https://www.linkedin.com/in/hillaryberkowitz/

👉 You can learn more about Code Climate here: https://codeclimate.com/

Kaleigh Moore: Reflections on her 10-year freelance career

Mon, 27 Nov 2023 15:46:00 +0000

On episode #34, Jimmy speaks with Kaleigh Moore from Lumen Ventures. They discuss:

- How she's built a business she loves running- How she secures great projects over and over again- Tips for diversifying income streams and chasing novelty

👉 You can follow Kaleigh Moore on LinkedIn here: https://www.linkedin.com/in/kaleighmoore/

👉 You can learn more about Lumen Ventures here: https://www.kaleighmoore.com/

OGM: Nigel Stevens on what SaaS buyers really want

Mon, 20 Nov 2023 11:39:00 +0000

On episode #33, Jimmy speaks with Nigel Stevens from OGM. They discuss:

- Why no one trusts B2B SaaS content- Why 80% of buyers still love Google- What content team should be doing in 2024

You can read the full report here: https://www.marketingog.com/survey

👉 You can follow Nigel Stevens on LinkedIn here: https://www.linkedin.com/in/nigel-stevens-67218068/

👉 You can learn more about OGM here: https://www.marketingog.com/

Animalz: CEO Ty Magnin on the state of content

Mon, 13 Nov 2023 10:15:41 +0000

On episode #32, Jimmy speaks with Ty Magnin from Animalz. They discuss:

What Ty is learning from customers and sales
How important will SEO be in 2024?
His recommendations for diversifying content

👉 You can follow Ty Magnin on LinkedIn here: https://www.linkedin.com/in/tylermagnin/

👉 You can learn more about Animalz here: https://www.animalz.co/

Kapwing: Greg Ciotti on the future of content marketing

Mon, 06 Nov 2023 15:00:00 +0000

On episode #31, Jimmy speaks with Greg Ciotti from Kapwing. They discuss:

- Why Greg believes video is the future of content (for real this time)- Why learning new skills has been so much fun- How video is taking content marketers back to their roots- What he learned doing content at scale at Shopify

You can read Greg's personal blog here: https://www.gregoryciotti.com/

👉 You can follow Greg Ciotti on LinkedIn here: https://www.linkedin.com/in/ciotti/

👉 You can learn more about Kapwing here: https://www.kapwing.com/

MNTN: Mel Yap on the necessity of a well-rounded content program

Mon, 30 Oct 2023 14:00:00 +0000

On episode #30, Jimmy speaks with Mel Yap from MNTN. They discuss:

- Why MNTN doesn't rely on any single marketing channel- How mastering tools has become a career advantage- Why the content team meets weekly to look at metrics- How Mel balances content creation, email marketing, team mangement and more

👉 You can check out Mel Yap's personal site here: https://www.mellieyap.com/

👉 You can follow Mel Yap on LinkedIn here: https://www.linkedin.com/in/melissayap/

👉 You can learn more about MNTN here: https://mountain.com/

Living Cozy: Ash Read on content businesses and niche media sites

Mon, 23 Oct 2023 10:25:08 +0000

On episode #29, Jimmy speaks with Ash Read from Frontcourt Studio. They discuss:

- How Ash turned his side project into a full-time gig and then an exit- What B2B sites can learn from niche media sites like Living Cozy- The importance of learning tools (like Webflow) to maximize your own ability to GSD- How to prioritize content when you have tons of ideas

👉 You can follow Ash Read on LinkedIn here: https://www.linkedin.com/in/ash-read/

👉 You can learn more about Frontcourt Studio here: https://www.frontcourt.studio/

Recart: Aaron Orendorff on low-volume, high-impact content

Mon, 16 Oct 2023 15:27:02 +0000

On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss:

- Aaron's low-volume, high-impact content approach- Why he only measures data points with a dollar sign in front of them- Recart's unique SaaS + service model- Lessons learned from four years at "the mothership" (aka Shopify)- How he landed a byline in the New York Times

Here's Erica Schneider's "Hooked on Writing Hooks" course Aaron mentions: https://hookedonwritinghooks.com/

👉 You can follow Aaron Orendorff on LinkedIn here: https://www.linkedin.com/in/aaronorendorff/

👉 You can learn more about Recart here: https://recart.com/

Teal: Lia Zneimer's mission to turn 500,000 users into customers

Mon, 09 Oct 2023 16:00:00 +0000

On episode #27, Jimmy speaks with Lia Zneimer from Teal. They discuss:

- How to convert 510,000 users into paying customers- What B2B marketers can learn from B2C (and vice vers`a)- Ideas for using social media more effectively- Lia's advice on career development

👉 You can follow Lia Zneimer on LinkedIn here: https://www.linkedin.com/in/liazneimer/

👉 You can learn more about Teal here: https://www.tealhq.com/

Freshpaint: A content strategy crash course with Mark Rogers

Mon, 02 Oct 2023 17:17:37 +0000

On episode #26, Jimmy speaks with Mark Rogers from Freshpaint. They discuss:

- What strategy *actually* means and how to create one- Why Mark tackled small wins in his first month on the job- The reasons SEO isn't a priority for Freshpaint

👉 You can follow Mark Rogers on LinkedIn here: https://www.linkedin.com/in/markrogers88/

👉 You can learn more about Freshpaint here: https://www.freshpaint.io/

Ogilvy: Ashly Stewart on creating amazing user experiences

Wed, 27 Sep 2023 14:06:15 +0000

On episode #25, Jimmy speaks with Ashly Stewart from Ogilvy. They discuss:

- ELI5: What exactly is UX writing?- How Ashly approaches writing projects- How a career in content marketing prepared her for this new career- What content marketers can learn from UX folks

👉 You can follow Ashly Stewart on LinkedIn here: https://www.linkedin.com/in/ashstew7/

👉 You can learn more about Ogilvy here: https://www.ogilvy.com/

Mutiny: Stewart Hillhouse's "owned audience" framework

Mon, 18 Sep 2023 17:37:52 +0000

On episode #24, Jimmy speaks with Stewart Hillhouse from Mutiny. They discuss:

- Mutiny's long-term approach to building trust- Why Stewart eschews SEO in favor of an owned audience approach- Why he doesn't milk content or community for metrics

👉 You can follow Stewart Hillhouse on LinkedIn here: https://www.linkedin.com/in/stewarthillhouse/

👉 You can learn more about Mutiny here: https://www.mutinyhq.com/

Sacra: Jan-Erik Asplund's process for creating content worth paying for

Mon, 11 Sep 2023 15:45:16 +0000

On episode #23, Jimmy speaks with Jan Erik-Asplund from Sacra. They discuss:

- How to create content when it's the product- Using repeatable content formats to increase velocity- Programmatically repurposing long-form content into useful snippets- How to use publicly available to create novel content- How to find and use "golden nuggets"

You can signup for the free Sacra newsletter here → https://sacra.com/

Also, Sacra is hiring an Analyst → jobs.sacra.com

👉 You can follow Jan Erik-Asplund on LinkedIn here: https://www.linkedin.com/in/jasplund/

👉 You can learn more about Sacra here: https://sacra.com/

SimpleTexting: How Nathan Ellering tackled his first 90 days on the job

Mon, 04 Sep 2023 13:11:57 +0000

"On episode #22, Jimmy speaks with Nathan Ellering from SimpleTexting. They discuss:

- How Nathan approached his first 90 days on the job- How to ""pay the bills"" with SEO to free you up to try new things- Delivering on search intent without content- Why marketing teams need developer resources

Nathan also writes about marketing on his Medium blog: https://ellering.medium.com/

👉 You can follow Nathan Ellering on LinkedIn here: https://www.linkedin.com/in/nathanellering/

👉 You can learn more about SimpleTexting here: https://simpletexting.com/"

Inscribe: How Brianna Valleskey ensures total sales/marketing alignment

Mon, 28 Aug 2023 14:00:00 +0000

On episode #21, Jimmy speaks with Brianna Valleskey from Inscribe. They discuss:

- Brianna's process for training (and being trained by) sales teams- How her team supports a long and technical sales cycle- Why "booked sales calls" is her favorite content metric

👉 You can check our her personal website here: https://www.braveink.co/

👉 You can follow Brianna Valleskey on LinkedIn here: https://www.linkedin.com/in/briannavalleskey/

👉 You can learn more about Inscribe here: https://www.inscribe.ai/

Lasso: Jess Cook on her 12x "content repurposing multiplier"

Tue, 22 Aug 2023 15:30:23 +0000

On episode #20, Jimmy speaks with Jess Cook from Lasso. They discuss:

- How Jess markets, upsells and cross-sells a product with a ton of features- Why she's chosen to invest heavily in audio and video content- Her process for getting to know the customer- Why daily standups are the key to good team communication- How she achieved a 12x "content repurposing multiplier"

Jess runs a podcast of her own called "That's Marketing, Baby" which you can check out here → https://www.thatsmarketingbaby.com/

👉 You can follow Jess Cook on LinkedIn here: https://www.linkedin.com/in/jesscook-contentmarketing/

👉 You can learn more about Lasso here: https://www.lasso.io/

This episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/

Workweek: Ben Bradbury's advice on talent-first content strategy

Mon, 14 Aug 2023 16:16:44 +0000

On episode #19, Jimmy speaks with Ben Bradbury from Workweek. They discuss:

- Workweek's talent-first approach to B2B content- Why empowering your writers and creators is so important- How to repurpose content for maximum impact- How to run virtual events that people will love

Ben runs of podcast of his own called "Subject Matter," which you can check out here → https://workweek.com/show/subject-matter/

This episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/

👉 You can follow Ben Bradbury on LinkedIn here: https://www.linkedin.com/in/benbradbury/

👉 You can learn more about Workweek here: https://workweek.com/

MessageDesk: Kyle Kuczynski on ruthless prioritization and outsized results

Mon, 07 Aug 2023 16:30:58 +0000

On episode #18, Jimmy speaks with Kyle Kuczynski from MessageDesk. They discuss:

- How Kyle scaled content as a marketing team of one- Addressing thousands of use cases with limited resources- How to choose topics when there are infinite choices

This episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/

👉 You can follow Kyle Kuczynski on LinkedIn here: https://www.linkedin.com/in/kyle-kuczynski/

👉 You can learn more about MessageDesk here: https://www.messagedesk.com/

This episode is brought to you by The Juice.

As marketers, we're constantly trying to stay up-to-date with the latest trends... algorithm updates, new social networks, distribution tactics, email best practices, and so much more.

And that's why we need "The Juice." With over 100,000 resources, The Juice is the ultimate content hub, specifically built for content marketers.

The Juice's curated recommendations introduce you to creators, brands, communities and more who can help you learn and grow as a marketer.

Plus, with The Juice's new feed and monthly email updates, you'll stay in the know without wasting time browsing through more content. You can even tailor your email digest to your preferences, so you'll only see stuff you're interested in.

If "time saved and knowledge-gained" sounds good to you, signup for a free account at https://app.thejuicehq.com/. We'll also leave a link in the show notes.

Thanks so much to the Juice team for their support of Superpath and this podcast. Hope you enjoy this episode!

Zapier: How Lane Scott Jones proved a 454% ROI on content

Mon, 31 Jul 2023 18:01:07 +0000

On episode #17, Jimmy speaks with Lane Scott Jones from Zapier. They discuss:

- How Lane calculated a 454% content ROI for Zapier- How she grew the team from four to 20 people- How (and why) Zapier publishes 85 articles each month- How A.I. is speeding up the team's editing workflow

👉 You can follow Lane Scott Jones on LinkedIn here: https://www.linkedin.com/in/lanescottjones/

👉 You can learn more about Zapier here: https://zapier.com/

Voiceflow: Kristin Hillery on bringing a new category to market

Mon, 24 Jul 2023 15:27:48 +0000

On episode #16, Jimmy speaks with Kristin Hillery from Voiceflow. They discuss:

- Where content and brand overlap- Building a content strategy around a product- Why small teams and good vendors thrive together

👉 You can follow Kristin Hillery on LinkedIn here: https://www.linkedin.com/in/kristinhillery/

👉 You can learn more about Voiceflow here: https://www.voiceflow.com/

Arrows: Stuart Balcombe on platform-native content and knowing your reader

Mon, 17 Jul 2023 15:37:18 +0000

On episode #15, Jimmy speaks with Stuart Balcombe from Arrows. They discuss:

- Why Arrows doesn't have or want a content calendar- The importance of platform-native content- Why Arrows puts an "unsubscribe" link at the top of every newsletter

👉 You can follow Stuart Balcombe on LinkedIn here: https://www.linkedin.com/in/stuartbalcombe/

👉 You can learn more about Arrows here: https://arrows.to/

Meta: Sonja Jacob and Mahu Sims on content ops and enterprise strategy

Mon, 10 Jul 2023 17:51:38 +0000

On episode #14, Jimmy speaks with Sonja Jacob and Mahu Sims from Meta. They discuss:

- Enterprise content strategy and org chart- The huge importance of content ops- Advocating for resources, people and tools

👉 You can follow Sonja Jacob and Mahu Sims on LinkedIn here: https://www.linkedin.com/in/sonjajacob/

👉 You can learn more about Meta here: https://about.meta.com/

Minuttia: George Chasiotis on building an agency and navigating the "content recession"

Mon, 03 Jul 2023 13:00:00 +0000

On episode #13, Jimmy speaks with George Chasiotis from Minuttia. They discuss:

- How George started and grew Minuttia- The "content recession"- How Minuttia has protected itself from A.I.

👉 You can follow George Chasiotis on LinkedIn here: https://www.linkedin.com/in/georgioschasiotis/

👉 You can learn more about Minuttia here: https://minuttia.com/

Appcues: Ramli John's Multi-Pronged Strategy for Running a Mature Content Program

Mon, 12 Jun 2023 12:00:00 +0000

On this fascinating episode of Content Briefly, Ramli John, Product Growth Marketer and Director of Content at Appcues, joins Jimmy on the show.

Ramli is a Toronto based product growth marketer who helps product-led businesses convert more of their free users into lifelong customers. His book, Product-Led Onboarding: How to Turn Users into Lifelong Customers is a best seller, and covers just that.

Today, Jimmy and Ramli look at the various elements of product based growth marketing, and comprehensively cover Ramli’s strategy to effectively run a mature content program. They look at the power and future of generative AI in the space, time spent invested in content creation, and Ramli also shares some of his favorite tools he uses day to day.

His show & newsletter, Marketing Powerups: https://marketingpowerups.com/ Check out Ramli’s website: https://ramlijohn.com/Connect with Ramli on Linkedin: https://www.linkedin.com/in/ramlijohn/

This episode is sponsored by Fathom Analytics. Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. They make website analytics easy to use and respectful of privacy laws (like GDPR and more). To learn more, visit usefathom.com

Forget the Funnel: Gia Laudi's Masterclass on Knowing Your Customers

Mon, 29 May 2023 12:00:00 +0000

On this episode, Gia Laudi, CEO and Founder of Forget the Funnel joins Jimmy to explore customer leads, retention and metrics.

Based in Quebec, Canada, Gia as a Product Marketing & Growth Advisor, Fractional Leader, Author & Co-creator of the Customer-Led Growth Framework. Through her founding of Forget the Funnel, they help SaaS marketing & growth leaders get out of the weeds, build airtight customer-led strategies, & build revenue-generating outcomes.

Today, Jimmy and Gia go down the rabbit hole of how marketing teams can know for sure if they're marketing to the right customer - and if not, what they can do to change that. From homepages to directed content - the two explore how marketing teams can utilize the metrics from other areas of the company to fine tune their approach.

Connect with Gia on LinkedIn here and learn more about Forget the Funnel by heading to their website.

Peak Freelance: Elise Dopson on the State of Freelancing

Mon, 15 May 2023 12:00:00 +0000

Elise Dopson, powerhouse freelance writer and creator of Peak Freelance joins Jimmy on Content, Briefly to chat about the world of freelance writing.

From starting a blog at the age of 12 and learning as much as she could, Elise quickly ascended to becoming a $100k+ earner in freelance writing by the age of 21.

Elise and Jimmy discuss Elise's process in taking the leap and creating such a successful freelance business at such a young age, her thoughts on the freelance market as it stands, what companies can do to work better with freelance writers, and of course, how AI is changing the space.

To read more on Peak Freelance and access the free Research Guide and Freelance Rates Report, head to their website.

To learn more about Elise, you can find her on LinkedIn.

This episode is sponsored by Hopscotch. Hopscotch is the all-in-one invoicing and bill pay partner helping freelancers and small businesses succeed. Hopscotch makes invoice issuing and payment collection breeze and puts you in control.

Clearbit: Analytics Expert Julie Beynon on Measuring Content

Mon, 01 May 2023 12:00:00 +0000

Today, Jimmy is joined by Julie Beynon – Head of Analytics at Clearbit.

Clearbit is a B2B data activation platform for marketing intelligence, helping its clients truly understand and identify prospects in their business.

After a short stint in content marketing, Julie realized her talents could be recognized elsewhere, and joined the data analytics world. Jimmy and Julie discuss data, analytics, attribution and the concept of getting “close enough” when drilling down into the details.

To find out more about Julie, feel free to connect with her on LinkedIn.To learn more about the processes at Clearbit, check out their blog.

This episode is sponsored by Letterdrop. Letterdrop helps B2B companies go from idea to published fast with workflow automation and AI. Know what your customers are asking, plan your content calendar, manage approvals, optimize for SEO, and automate distribution across Webflow, LinkedIn, and your sales team.

Verblio: How Ryan Sargent Is Cutting Through the Content Echo Chamber

Fri, 14 Apr 2023 12:00:00 +0000

On this episode of Content Briefly, Jimmy welcomes Ryan Sargent, Director of Content Marketing at Verblio.

Verblio is a content marketplace with over 3,000 freelance writers that create various types of content each month, including blogs, podcasts, webinars, and more. With a music professor and teacher background, Ryan entered the space with a different vision than some of his peers.

Jimmy and Ryan talk about what the Verblio team looks like, how they dedicate resources to prioritizing the right content, and their current strategy for the next six months.

To learn more about Verblio, head to https://www.verblio.com/blog or find their podcast Content Bouncehouse (https://www.verblio.com/content-bounce-house) on all major podcast platforms. You can also connect with Ryan on LinkedIn here: https://www.linkedin.com/in/ryan-sargent-5a455511a/

Slite: Melanie Broder’s Focus on Thought Leadership and Great Writing Is Paying Off

Tue, 04 Apr 2023 12:00:00 +0000

Melanie Broder, Head of Content at Slite (and an old co-worker of Jimmy’s!) joins the show today.

Melanie is a writer and teacher in New York, who currently runs the Slite blog and newsletter. Slite is a modern knowledge base that drives action, thoughtful collaboration and confident decision-making for its users.

Jimmy and Melanie chat about the process at Slite, from content frequency to Melanie’s tips for editing for the right audience. They also chat about Slite’s new AI feature, “Ask”. Ask uses artificial intelligence to find relevant answers to a question based on all documents in your company’s database. For example, “How do I log my days off” will result in a concise answer and even reference the documents it garnered the information from.

To find out more about Slite, visit slite.com.

To learn more about Melanie, you can find her on LinkedIn and on her website - melaniebroder.com/

Content, Briefly is brought to you by Superpath - content marketing's best place to network, learn and grow your skills. Come for the connections, stay for the camaraderie.

Shopify: Kam Jenkins on Taming Complexity and Winning With Great Process

Tue, 21 Mar 2023 12:00:00 +0000

In this episode of Content, Briefly, Jimmy interviews Kameron Jenkins, content lead at Shopify. They discuss the operations of Shopify's content marketing team and the different types of content that they produce for their target audience.

Shopify is a complete commerce platform that allows businesses to create and customize an online store, manage products, inventory, payments, shipping, and even brick-and-mortar locations and pop-up shops.

Kameron talks about the size and structure of her team within Shopify and how they collaborate with the sales team to develop content for point-of-sale customers. She also explains her role in metrics and reporting and the complexities of global expansion and content strategy for a large company with multiple products and markets. This includes navigating local rules and cultures, central content teams versus dedicated local teams, and balancing translating flagship content with creating new content for specific markets.

To learn more about Shopify, visit their website at shopify.com. For additional insights, feel free to connect with Kameron Jenkins on LinkedIn.

This episode is sponsored by Writer. Writer is the only AI writing platform that can be trained on your own best-performing content and brand guidelines. It’s your own AI, specifically tuned for your team’s unique use cases. To sign up, visit Writer.com. Content, Briefly is brought to you by Superpath - content marketing’s best place to network, learn and grow your skills. Come for the connections, stay for the camaraderie.

LaunchNotes: Blake Thorne's Content Strategy for a Series A Startup

Tue, 07 Mar 2023 13:00:00 +0000

Blake Thorne, Director of Content Strategy at LaunchNotes joins Jimmy to discuss how LaunchNotes' content team operates.

Blake highlights the differences between product marketers and product managers and discusses the marketing strategies at LaunchNotes, the team's composition, and the role of content within it. The discussion shifts to the relationship between content cadence and quality, and whether a higher cadence negatively affects the quality of the produced content.

Blake and Jimmy also explore repurposing and remixing content, including how to do it effectively. They delve into the idea of an expertise database that writers can use to search for relevant quotes and information, as well as the process of building and maintaining such a database. Finally, Blake explains how the LaunchNotes team communicates, shares insights, plans, and strategizes in terms of marketing.

To find out more about Blake and LaunchNotes, visit their website or connect with him on LinkedIn.

This episode is sponsored by Campfire Labs, a story-driven content marketing agency that helps businesses build brand awareness, connect with customers, and create demand for their product. Check out their website at campfirelabs.co to learn more about how they are helping well-known companies such as Dropbox, Notion, Clearbit, Asana, and Freshworks grow.

Alloy Automation: Tina Donati’s Strategy for Mastering Technical Subject Matter

Wed, 22 Feb 2023 11:00:00 +0000

Tina Donati, Content and Partner Marketing Lead at Alloy, joins Jimmy to discuss how Alloy's content team operates. They explore Alloy's strategy and organizational structure, providing an in-depth look into how the team works smoothly and efficiently. Alloy is an integration and automation platform for e-commerce that connects hundreds of apps and platforms, making it easy to access all of your data in one place.

During the discussion, Tina offers a comprehensive overview of Alloy, its customers, and the structure of her team. She shares her career journey and highlights the importance of communication and collaboration in the workplace. Tina also talks about the tools her team uses for asynchronous communication and marketing needs and provides an inside look at their content publishing schedule and types of content they produce.

If you're interested in learning more about Alloy and Tina's insights, visit runalloy.com or connect with her on LinkedIn.

This episode is sponsored by Campfire Labs, a story-driven content marketing agency that helps you build brand awareness, connect with customers, and create demand for your product. To learn more about how clients like Dropbox, Notion, Clearbit, Asana, Freshworks, and more household names are growing with Campfire Labs, visit campfirelabs.co

Klaviyo: How Tracey Wallace Operationalized Success

Wed, 15 Feb 2023 11:00:00 +0000

Tracey Wallace, Director of Content Strategy at Klaviyo, joins Jimmy to share insights on Klaviyo's content team operations, including their work structure, KPI reporting, and tech stack.

Klaviyo is a SaaS company that offers email and SMS marketing as well as customer data to the ecommerce industry. Tracey explains how CDPs are becoming increasingly popular among businesses that need to collect first and zero party data in order to improve their marketing, targeting, and lead scoring.

Their customers range from hobbyists to large direct-to-consumer platforms, with a customer base primarily made up of small businesses and mid-market companies. The discussion highlights the importance of CDPs and their role in personalizing websites, emails, SMS messages, and even retargeting.

If you're interested in learning more about Klaviyo or Tracey's insights, visit Klaviyo.com or connect with Tracey on LinkedIn.

Content, Briefly is brought to you by Superpath - content marketing's best place to network, learn and grow your skills. Come for the connections, stay for the camaraderie.

Dock: How Eric Doty Scales Content as a One Person Team

Wed, 15 Feb 2023 11:00:00 +0000

Eric Doty, Content Lead at Dock, joins Jimmy to explore the nuances of a lone wolf approach to content marketing.

This episode highlights the importance of giving individuals the freedom to do their job, the challenges and benefits of operating as a one-person content team, as well as the unique advantages of working at a product-led growth company.

If you're interested in learning more about Dock or Eric's insights, visit Dock.us or connect with Eric on LinkedIn.

Content, Briefly is brought to you by Superpath - content marketing's best place to network, learn and grow your skills. Come for the connections, stay for the camaraderie.

Crossbeam: How Sean Blanda Built a 55,000-person Newsletter

Wed, 15 Feb 2023 11:00:00 +0000

Sean Blanda, VP of Content at Crossbeam joins Jimmy on the inaugural episode of Content, Briefly.

Sean shares his insights on building a successful content team, emphasizing the importance of trust and communication in a remote work environment.

Crossbeam's content team is divided into three pods: events, video and design, and writers. They hold regular meetings to catch up on tasks and campaigns, including one-on-one meetings with team members every Monday, team catch-ups every other Friday, and a writers workshop every Thursday.

Sean's experience at Crossbeam is a testament to the importance of building a strong team culture, even in a remote work environment. If you're interested in learning more about Crossbeam, their content team, or Sean's insights, visit crossbeam.com or connect with Sean on LinkedIn.

Content, Briefly is brought to you by Superpath - content marketing's best place to network, learn and grow your skills. Come for the connections, stay for the camaraderie.

Content, Briefly: Trailer

Thu, 09 Feb 2023 22:59:06 +0000

Content, Briefly

Give your content a (different) job with Ronnie Higgins

How Every Builds Content as an AI-Native Company with Katie Parrott

Chasing Shiny Objects

Why Most Content Marketing Reporting Is a Waste of Time

Where to Find the Best Content Ideas

Superpath Q1 2026 Quarterly Update and AMA

The Art of Content: Did We Lose the Plot with Blogs?

The Storytelling Title Boom

AI SEO with Gauge's Caelean Barnes

How to collect synthetic feedback (+ more Claude tips)

The Freelancer Niche Explosion

Is Content Theater a Good Strategy?

The Invisible Work of Content Marketing

2026 Content Predictions

The 7—no, 8!—Skills Content Marketers Need to Thrive

The Best Thing You Can Do for Your Career

2026 Content Planning with Ten Speed's Nate Turner

The Future of Superpath with CEO Alex Hilleary

Building Bridges in the Org Without Drowning in the Process

Are Podcasts Required for B2B?

Rachel Bicha on the Four Types of Content We Aren't Using Enough

Who Needs a Content Strategy!?

The emerging importance of AEO with Conductor's Lindsay Boyajian Hagan

Becky Lawlor on What B2B Buyers *Actually* Care About

Content attribution in 2025: Kinda, sorta, maybe

How Much is Enough? Productivity in the AI Era

Talk Me Out of Moving to Substack

The Only Marketing Plan That’s Guaranteed to Work

Are Employees Your Next Distribution Channel?

Content Roles of the Future

People Ops VP Tia Fomenoff on Why Job Hunting is so Hard Right Now

How Content Marketers are Actually Using AI

Amanda Milligan on the Pressing Importance of Brand

You Are Not a Content Marketer

Adam McQueen on Diversified Content and New Possibilities

Sean Blanda on what it means to "Own Your Platform" in 2025

Josh Spilker on the 10x Content Engineer

Is There a Difference Between Distribution and Repurposing in Zero-Click World?

Tom Rudnai on How to Maximize and Measure Revenue Impact

What is The Future of Content Marketing?

Deedi Brown on Which is Changing Faster: The Products We Market or The Way We Market Them?

How to Become More Senior/Strategic

Tom Rudnai on Why Revenue Impact is More Important Than Ever

The Changing Content Skillset

The Best Brand Primer I've Ever Heard with Kevan Lee and Shannon Deep

Mariela Azcuy on PR, Content and Earned Media

Carly Baker on Running Hubspot's Podcast and YouTube Network

Dan Levy on Storytelling and Positioning

Winona Rajamohan on Being a One-Person Content, Brand and PR Team

Close: Chelsea Castle on Meeting Your Readers Where They Are

The Writing Company: Michaela Cavallaro on Great Client Relationships

EditorNinja: John Doherty on the Business of Content

Charlie Rhomberg on AI-native writing

Flying Cat: Maeva Cifuentes on Localization and GEO

Atlassian: Ashley Faus on human-centered marketing in the age of AI

Jolly SEO: Greg Heilers on why links still matters

2025 content predictions (and thank YOU)

Microsoft: Heike Young on career growth and creative fulfillment

Klaviyo: Tracey Wallace on pre- vs. post-IPO content

Dock: Eric Doty's 2025 content plans

Equals: Matt Hodges on keeping content simple

Zapier: Lane Scott Jones on content in the age of AI (and Zapier's pickleball strategy)

Calendly: Emily Triplett Lentz on rethinking content for 2024 (rerun)

Clari: Michael Lowe on category creation

Apollo.io: Robyn Showers on content differentiation

Shelf: Hila Bouzaglou is solving the subject matter expertise problem

Attentive: Kasey Hickey on ruthless prioritization

The Content Studio: Tommy Walker on "The State of (Dis)Content"

Announcing the new & improved Superpath Pro

First Round Review: Jessi Craige Shikman on 10 years of excellence

Buffer: Hailley Griffis on the intersection of comms and content

Softr: Jakub Rudnik on how to market a product with infinite use cases

Redpoint Content: Becky Lawlor on original research done right

Freshpaint: Ray Mina on the role of content in highly regulated industries

Fordham University School of Law: Kisha Velazquez on a startup vs an academic setting

Content Sparring: Erica Schneider is charting her own path

Siege Media: Ross Hudgens' strategy for sustainable, healthy growth

Workweek: Ben Bradbury on repurposing content for maximum impact (rerun)

Zapier: Lane Scott Jones on proving a 454% content ROI (rerun)

Becky Lawlor on What B2B Buyers Actually Care About