DTC Apparel Brand builder going from 7 to 9 figures in annual revenue and sharing lessons along the way https://behindtheseam.beehiiv.com/ en © 2026 Behind the seams 019dbad8-20c8-7f46-8261-33b3f96883c2 no podcast https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/037c05f7-364a-4e56-a564-74169034a209/Behind_the_Seams_1400.png?t=1776956200 https://behindtheseam.beehiiv.com/ false episodic Behind the Seams DTC Apparel Brand builder going from 7 to 9 figures in annual revenue and sharing lessons along the way

]]> Behind the Seams john@amplifycapital.us Wed, 13 May 2026 14:01:21 +0000 Sun, 24 May 2026 04:36:52 +0000 beehiiv https://behindtheseam.beehiiv.com/podcast/s/behind_the_seams/behind_the_seams_episode_1_-_the_return_rate_contagion When launching and growing an apparel business, the overwhelming pressure is to launch new products to drive top-line revenue. But here is the counter-intuitive truth I learned the hard way: a new product with a high return rate doesn't just hurt its o... Wed, 13 May 2026 14:01:21 +0000 505 Behind the Seams false full When launching and growing an apparel business, the overwhelming pressure is to launch new products to drive top-line revenue. But here is the counter-intuitive truth I learned the hard way: a new product with a high return rate doesn't just hurt its own margins—it actively cannibalizes your hero products.

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