Amrit is the CEO and founder of Walfinch, a UK home care franchise with around 40 locations and a target of 200.

He started as a franchisee in a different brand in 2012, sold that business, then launched Walfinch in December 2019, weeks before lockdown.

Known as The Walking CEO, he runs the Walking With Walfinch podcast, wrote the book Time to Thrive: The Home Care Revolution, and posts hundreds of pieces of content every month.

In this episode with Joel Kleber, Amrit breaks down how a founder brand actually drives franchise recruitment, why it takes three years to work, and how he competes against brands 15 times his size, budget, and age.

What you will learn:

Reverse benchmarking. Find what competitors do badly, then get great at that

Why the real problem is almost never the system. It's lack of volume

How to start a personal brand when you are shy or hate being on camera

The three places franchise revenue comes from and where to spend your time

How content gets prospects to a no faster, and why that is a win

Why founders who do the reps themselves beat agencies and brokers

What Amrit learned about data and franchisee profitability at the IFA in the US

If you run a franchise brand and you are still hiding behind an enquiry form, this one is for you.

Chapter timestamps

00:00 Activity beats waiting for the phone to ring

00:50 Meet Amrit Dhaliwal and Walfinch

01:25 From franchisee to founding his own brand

03:42 How Walfinch differs in UK home care

06:26 What a founder brand actually does

08:30 Reverse benchmarking your competitors

11:00 Why a personal brand takes three years

14:17 Where a shy franchisor should start

17:35 Building trust and AI search presence

20:23 Interviewing your own franchisees

22:29 How prospects self qualify online

24:10 Getting people to a no faster

28:24 The real challenges of scaling

30:50 Delegating slowly and painfully

35:09 Highest leverage activities to grow

38:47 Why the real problem is lack of volume

40:00 What he learned at the IFA in the US

44:46 The content trust layer, UK vs US

47:19 Do the reps yourself

48:46 The future of his personal brand

Guest links for Amrit Dhaliwal

LinkedIn: https://www.linkedin.com/in/amrit-dhaliwal-a436445b/ (search Amrit Dhaliwal QFP)

Instagram: https://www.instagram.com/amrit_walfinch

YouTube: Amrit the Walking CEO

Walfinch main site: https://walfinch.com

Walfinch franchising site: https://walfinchfranchising.com

Book, Time to Thrive: The Home Care Revolution

Joel walks the room through the 10-part framework he built at Jim's Group, now Australia's largest franchise network at 5,800+ franchisees across 50+ service divisions.

He covers founder personal branding with Jim Penman, the live Ask Jim Q&As that lifted franchisee training numbers within weeks, the in-house media team that became the highest-ROI hire in the business, why YouTube is now Jim's Group's number one recruiter, and how franchisees generated over 1 billion organic views in 12 months.

You'll hear why transparency outperforms targeting in franchise recruitment, the real buyer journey behind every franchise inquiry (YouTube, Reddit, Facebook groups, podcasts, ChatGPT), and the AI tools sitting inside the Jim's Group recruitment stack including Claude Code, Opus Clip, and Delphi.ai.

The full audience Q&A is included at the end.

0:00 Introduction at DMA 2026

1:30 The 2019 plateau

3:00 Jim's Group by the numbers

5:00 The Franchise Trust Engine framework

8:15 Founder personal brand and Ask Jim

13:00 Transparent franchise content

16:30 The real franchise buyer journey

19:00 Building an in-house media team

22:30 Why YouTube became the number one recruiter

25:00 Franchisee-generated content and 1 billion views

29:00 Training franchisees on social media and AI

32:00 Why trust beats lead quality

35:00 AI use cases inside the stack

40:00 Audience Q&A

Newsletter - https://www.franchisemarketer.co/ 

In this episode, Joel Kleber sits down with Madeleine Zook, co-founder of Catalyst, former CMO across 11 franchise brands, and a current franchisee herself.

Maddie has worked with 20+ franchise brands and thousands of franchisees over the past two years, and her view on what is actually working in franchise marketing is sharper than most.

Joel and Maddie cover why organic form leads are dropping 30 to 60 percent year-over-year, how zero-click behaviour is changing the buyer journey, and why most agencies selling SEO and AEO packages to franchisees are running the same playbook with a new name.

Maddie explains the 12 to 15 impression rule every franchisor needs to know, how to properly audit your marketing vendors, why optimising for trust beats optimising for cost per lead, and where AI is going to cut real fat in franchise operations.

You will also hear her take on why Gemini will quietly win the AI search race, why the US franchise broker model has become the Wild West, and the two ways early franchisors get franchising completely wrong.

If you run marketing for a franchise brand, this one is a must-listen.

TOPICS COVERED

The 40 percent drop in organic search traffic and what it means

Why AEO and GEO agency pitches are mostly BS

How to set vendor guardrails and audit suppliers properly

The 12 to 15 impression rule for franchise buyers

Optimising for trust over cost per lead

The reality of AI in franchise operations

Why websites will be obsolete in five years

Hosted by Joel Kleber, CMO of Jim's Group.

That's exactly what Bryan Shankman did with Lead Truffle.

This is a video episode if you want to see it action, check out the YouTube channel.

Learn more about it here - https://www.leadtruffle.co/

This solo episode breaks down the Trust Engine method, the six-step content framework built at Jim's Group since 2019.

Since implementing it, the network has grown from around 3,700 to 5,800-plus franchisees, sold more than 8,863 franchises, and accumulated more than 15,000 pieces of unique video content across YouTube, Instagram, TikTok, Facebook, and podcast.

The episode covers why franchising starts from a position of low trust in Australia, why stranger opinions on Reddit and Whirlpool forums genuinely shape buying decisions, and what to do about it.

Each of the six steps gets a full breakdown: setting up the right platforms, building a content arm, using the founder's personal brand, running a franchisee podcast, hiring a dedicated video person, and empowering franchisees to create their own content.

There is also a frank discussion on franchisee-generated content, how it produced an estimated 1.5 billion organic views at a local level, and why strict brand control is the thing most franchisors get wrong.

If you run marketing for a franchise brand, this is the framework worth writing down.

Subscribe to www.franchisemarketer.co

TIMESTAMPS

0:00 Introduction1:00 Why franchising has a trust problem2:00 The numbers behind the method3:30 How it started with Ask Jim live streams4:30 Step 1: Setting up your platforms5:00 Step 2: Building a content arm6:30 Internal vs external videographer8:00 Step 3: Founder's personal brand10:00 Step 4: The franchisee podcast12:00 Step 5: Hire a videographer14:00 Step 6: Franchisee-generated content16:00 1.5 billion views from franchisees18:00 Brand control vs content freedom19:30 Jim's Group content numbers

Rhianna is the National Marketing Manager at Caremark, a UK home care franchise and BFA Franchise of the Year.

She joined eight months into the fund's launch and has spent the time since refining the strategy, improving conversion, and building the systems to make national marketing work at a local level.

In this episode, Joel and Rhianna cover the 60/40 awareness-to-activation budget split, the five-channel and seven-touchpoint framework Caremark uses across TV, radio, Google, Meta, and door drops, and why the local fifth channel is what makes the whole fund actually deliver.

They get into how to explain ROI to franchise owners who do not trust impression numbers, how Rihanna built an email nurture funnel that drove 300% growth in referral traffic, and what authentic video actually means when your CEO's lawyers are in the room.

Joel also shares how he grew Jim Penman's LinkedIn from 3,000 to 45,000 followers in three months using podcast content and AI.

If you run marketing for a franchise network, this one is worth a full listen.

Join the newsletter via www.franchisemarketer.co

TIMESTAMPS

0:00 Introduction

1:35 How Rihanna got into franchising

3:21 Caremark and the BFA award

4:11 The 7-figure national marketing fund

5:48 The fifth channel: local area marketing

9:14 Customer lifetime value and the ROI case

11:45 Quality over quantity strategy

15:13 The 60/40 awareness split explained

16:29 5 channels and 7 touchpoints

17:50 TV and radio vs digital debate

20:13 Managing franchise owner opinions

21:22 Consultative group approves strategy

27:37 BrightEdge SEO and AI overview prep

33:42 Franchise recruitment marketing

36:01 Email nurture funnel for prospects

40:29 What authentic video really means

42:48 Ghostwriting CEO LinkedIn content

51:41 Young people and franchising careers

No sponsored mentions, no affiliate links — just the real stack.

I break down how I use Opus Clip to repurpose long-form content, Google NotebookLM as a research powerhouse, ChatGPT as an underrated all-rounder, and why Claude is my go-to for writing. I also cover lesser-known tools like WisprFlow (which helped me draft an entire book), Genspark, Super Grok for deep research, and Repurpose.io for smart content distribution.

Whether you're a franchise marketer, business owner, or just trying to get more done with AI — this episode will give you a practical, no-BS look at what's actually worth your subscription dollars.

Tools covered: Opus Clip, Google NotebookLM, ChatGPT, WisprFlow, Claude, Descript, Google Gemini, Genspark, Super Grok, Repurpose.io

Your AI brain is a structured folder system of your knowledge, voice, and expertise that you can plug into any AI platform. No more starting from scratch every time a new tool takes over.

I walk you through exactly what's in mine:

• Audience profiles

• A deep bio that captures your voice and personality

• Brand style & voice guidelines

• Your unique frameworks and beliefs

• Interview transcripts, stories, testimonials, and FAQs

Set it up once, use it everywhere.

If you enjoyed this episode, please subscribe, share it with a fellow franchise marketer, and leave a 5-star review.

In this episode, James Farquhar walks through how he and Troy Nathan are building Footy Nippers, an early years sports movement program for kids 18 months to 7 years old, from zero. We cover the franchise model, the content strategy, and the complete tech build.

Specific things you will hear:

Why they chose franchising over employing coaches directly.

How they started building a content library before their first franchisee signed.

The 8-week onboarding system and 52-week curriculum James built from scratch.

The exact workflow for prompting ChatGPT and Replit to ship platform features in a day.

What James learned from multiple startup failures and how it shaped Footy Nippers.

Guest: James Farquhar is the co-founder of Footy Nippers and has a background in sports tech, HR AI, and startup building across New Zealand, London, and Amsterdam.

Resources: https://www.franchisemarketer.co/ check out the vibe coded franchise here - https://pilot-footynippers.replit.app/

Follow The Franchise Marketer Podcast on Spotify and YouTube for weekly episodes.

In this episode, we get practical about what actually moves the needle going from 0 to 100 franchisees: lead flow, validation, sales process, onboarding, support, unit economics, and the stuff people don’t want to admit when growth stalls.

If you’re trying to scale a franchise brand without breaking the model, this one’s for you.Learn more about Brent's new venture here - https://www.spirefranchise.com/

We cover ideal franchisee avatars, founder-led sales, content-first trust, and simple nurture that actually converts.

To learn more visit - https://susanahands.com.au/

Darcy Ellis went the opposite way.

At 29, Darcy has built HitFit into a fast-growing boxing fitness franchise by putting the owner back on the gym floor, going all-in on local content, and using his personal brand to attract franchisees before they ever touch an info pack.

In this episode, we unpack:

• Why Darcy chose franchising over company-owned gyms (and why it wasn’t “easier”)

• The role owner-operators play in culture, standards, and member retention

• How local, location-specific ads outperform generic fitness campaigns

• Why HitFit runs paid ads centrally but pushes organic content locally

• How Darcy’s personal brand is driving more franchise enquiries than corporate accounts

• The real lessons learned franchising in your 20s, including what he’d do differently

If you’re building a franchise, thinking about franchising, or wondering whether founder-led content actually moves the needle, this episode is a must-listen.

Big thanks to Darcy for coming on the show!

Learn more about https://www.hitfit.com/

In this in-depth interview, Mike Andes, founder of Augusta Lawn Care and one of the leading voices in the home-services industry, breaks down the systems, mindset, and strategies behind his rapid franchise expansion.

Mike shares how he went from starting college at 13, to nearly pursuing a medical career, to ultimately building an eight-figure lawn care empire. In this episode, we cover:

• How Augusta grew from zero to 150+ locations• Why leadership becomes more important than sales at scale• The most common mistakes small operators make when expanding• How the P4P (pay-for-performance) model increases labour efficiency• The role of content, branding, and media in franchise growth• What Mike learned from attending Jim’s Mowing training in Australia• The impact of simplifying services and tightening route density• Where AI and robotics will reshape the industry over the next decade• Practical steps any operator can implement immediately to improve profitability

Whether you’re a franchisee, a franchisor, or an independent operator aiming to grow, this episode offers clear, actionable insights into building a scalable and sustainable service business.

I unpack Google’s 7-11-4 Rule—7 hours of content, 11 touchpoints, 4 locations and show how I’ve used this approach at Jim’s to consistently attract high-quality franchise leads.

I also talk about why personal brand content matters more than ever, how founders like Mike Andes and Michael Black have leveraged it, and what newer brands can do right now to create trust fast.

If you're struggling to convert leads or just starting out, this episode gives you a simple, practical roadmap to follow.

If you’ve got questions or topics you want covered, message me on LinkedIn. Enjoy the episode!

Work with me - https://www.franchisebuyermarketing.com.au/invite-only

If you’ve ever struggled with slow approvals, inconsistent branding, overloaded creative teams, or frustrated franchisees, this episode will feel like a breakthrough.

Andy walks us through the early days of Sesimi, how it evolved from a basic print tool into a full-scale AI-powered content engine, and why franchises of all sizes are turning to automation to stay competitive.

We explore how franchisees can instantly generate videos, social posts, print assets, localised ads, and more without using agencies, complicated design tools, or waiting on head office.

You’ll also hear a live demo breakdown from the episode, showing exactly how Sesimi creates brand-safe marketing in seconds.

🔗 Try Sesimi or learn more here:

👉 https://www.sesimi.com

To see the video of this, make sure you join my Franchise Marketer newsletter - https://franchisemarketer.beehiiv.com/

We talked about why pre-sales matter, why most franchise owners lose momentum the moment they open the doors, and why lead addiction is killing growth.

Laura broke down Meta ads, UGC, avatar-specific campaigns and the massive gap in franchising; no one nurtures their leads properly.

We also dug into founder brands and why your old grainy testimonial video is probably hurting more than helping.

If you’re a franchisor trying to grow or just want your franchisees to stop flatlining, this episode will give you a few uncomfortable truths. The useful kind.

I share how he started with one videographer and turned Jim’s Group into a daily content machine.

He explains the mechanics behind founder branding, long-form storytelling, and how YouTube became the “trust engine” that drives franchise recruitment.

They dig into:• Building credibility with consistent content• Why “testimonial videos” are dead• How to turn negative comments into marketing gold• What franchisors can learn from influencer culture• The future of personal branding in franchising

This one’s packed with real examples, a few hard truths, and plenty of ideas you can steal.

Timestamps

00:00 – Introduction: The Franchise Everything Podcast crossover02:00 – The origins of Jim’s Group video strategy05:00 – Scaling content across 50 divisions07:30 – When the results started to show09:00 – Founder branding: bringing Jim Penman to life online12:00 – Why Australians struggle with self-promotion13:30 – How to make it easy for busy founders to show up on camera15:00 – The “post more” rule: eight times a day and why it works17:30 – Turning criticism into creative fuel20:00 – The problem with testimonials (and what works better)22:00 – How content qualifies the right franchise leads24:00 – YouTube as the franchise world’s “trust engine”25:00 – Final takeaways for franchisors

He shares the franchise sales systems, Meta ad strategies, and content approach that built a global brand.

A must-listen for franchisors and marketers who want to grow faster and smarter.

Contact Jason Via LinkedIn for a chat about Franchise Growth.

Less than a decade later, he’s built Success Tutoring into a fast-growing franchise with 45 locations across Australia and New Zealand. In this episode, Michael shares how word of mouth fueled his early growth, why content is now his strongest marketing tool, and how he uses personal branding to drive franchise recruitment.

He also breaks down his approach to supporting young franchisees, scaling sustainably, and staying ahead with AI.

If you want real lessons on building a franchise brand from scratch, this is an episode worth your time.Learn more about Michael on his website.

We cover:

• Why most businesses waste money on broken automation setups

• The software stack that works best for tradies and franchisees

• How Go High Level and ServiceM8 can streamline lead capture, quoting, and job management

• Real examples of automations saving time and reducing admin load

• The right (and wrong) way to use AI in customer service and business processes

• Why mapping your processes comes before adding automation

If you’re a franchisor, franchisee, or service business owner who wants to cut through the noise and see what’s really possible with automation, this episode is packed with practical insights.

Check out David’s work at trademagnet.com.au and his demos on TikTok.

I share my career transition from law and compliance to digital marketing, inspired by Gary Vaynerchuk's 'Crushing It.' I detail the impact of a viral video in 2019 and the inception of our 'Ask Jim' live Q&A sessions, which humanised our brand and significantly boosted franchise sales.

I discuss the immense power of live video in enhancing transparency and engagement, which is crucial to our growth.

Tune in to learn valuable insights and strategies for scaling your own franchise brand.

Ready to grow your franchise like we did? Here's how I can help:

📧 Get my FREE Franchise Growth Playbook - The exact strategies I used to grow Jim's Group by 2,000 franchisees: ⁠⁠⁠https://franchisemarketer.beehiiv.com/⁠⁠⁠

Once you join my newsletter list, you can contact me via that.

Don't forget to subscribe, leave a review, and share this with other franchise professionals who need to hear this!

I discuss effective strategies for leveraging FGC, including offering incentives, providing training, minimising barriers, and offering editing services.

I share real-world examples from The Jim's Group, showcasing how FGC can significantly enhance engagement and reach.

Tune in to discover how empowering franchisees with the tools and freedom to create content can revolutionise your franchise's marketing efforts.

Grab my Franchise Growth Playbook.

In this episode, you'll learn:

✔️ The Kleo extension hack for analysing viral posts from top creators

✔️ How to use ChatGPT to reverse-engineer successful LinkedIn content

✔️ The project file system that keeps content authentic while scaling

✔️ Scripe.io - the AI tool that writes in your voice automatically

✔️ Why story-based posts outperform everything else on LinkedIn

✔️ The photo + question formula for maximum engagement

Plus: Get the exact prompts and frameworks I uses to create viral LinkedIn posts that actually convert franchise leads.

Perfect for franchise professionals, marketers, and anyone wanting to build authority on LinkedIn without spending hours writing posts.

Key Timestamps:

• [00:00] - Introduction to AI-powered LinkedIn growth

• [01:00] - The Cleo extension for viral post analysis

• [03:00] - Growing Jim Penman to 30K followers case study

• [05:00] - Scripe.io tool walkthrough and features

• [07:00] - Why LinkedIn is underutilised in franchising

Ready to grow your franchise like we did? Here's how I can help:

📧 Get my FREE Franchise Growth Playbook - The exact strategies I used to grow Jim's Group by 2,000 franchisees: https://franchisemarketer.beehiiv.com/

Don't forget to subscribe, leave a review, and share this with other franchise professionals who need to hear this!

In this episode, Dean reveals:

✔️ Why he thinks "SEO is dead" panic is just noise (and what's actually changing)

✔️ The 3 SEO fundamentals that work in both Google AND ChatGPT

✔️ When he tells clients to abandon SEO completely (real case study)

✔️ His "CEO email outreach" strategy that's beating traditional link building

✔️ Why local SEO is becoming impossible for small businesses

✔️ The truth about WordPress vs custom sites (controversial take)

✔️ Why most "AI SEO" and "LLM optimisation" terms are marketing BS

Perfect for business owners spending money on SEO and wondering if they're wasting their budget in the AI era.

Dean shares brutal honesty about when SEO works, when it doesn't, and why he sometimes recommends Google Ads over SEO, even as an SEO expert. Plus, real examples from his client work with major Australian brands.

• [00:00] - Dean's journey: From scammed 18-year-old to King Kong SEO head

• [05:00] - What SEO actually means in 2025 (3 core pillars)

• [07:00] - AI search overview: Is it really killing traditional SEO?

• [12:00] - Why big brands dominate AI search results

• [14:00] - How to get mentioned in ChatGPT and AI overviews

• [19:00] - The backlink strategies that actually work today

• [22:00] - Dean's "CEO email outreach" method (genius strategy)

• [25:00] - How AI overview is changing on-page optimisation

• [30:00] - Technical SEO explained: When it matters vs when it doesn't

• [35:00] - Red flags in SEO agency relationships

• [40:00] - AI content: What's working and what Google thinks

• [45:00] - WordPress vs custom sites: Dean's controversial take

• [52:00] - Why local SEO is dying for small businesses

• [57:00] - Real case study: When Dean told a client to stop SEO

• [1:02:00] - Is this the biggest change in SEO history?

• [1:03:00] - Why "LLM optimisation" is mostly marketing noise

Ready to grow your franchise like we did? Here's how I can help:

📧 Get my FREE Franchise Growth Playbook - The exact strategies I used to grow Jim's Group by 2,000 franchisees: ⁠https://franchisemarketer.beehiiv.com/⁠

Once you join my newsletter list, you can contact me via that.

Don't forget to subscribe, leave a review, and share this with other franchise professionals who need to hear this!

In this episode, discover how I transformed 1.4 million words of content into a 24/7 digital advisor that's handled 817 conversations and 94 hours of chat time. Learn about the practical applications, surprising use cases from franchisees, and why this technology might be the future of business knowledge preservation.

Plus, hear the actual radio interview that put them in the news and get insights into the $16M-funded platform that's helping entrepreneurs digitise their expertise."

• [00:00] - Introduction to AI cloning concept

• [01:00] - How Delphi AI works and setup process

• [03:00] - Usage statistics and business impact

• [05:00] - Unexpected use cases by franchisees

• [07:00] - Technical details and costs

• [10:00] - Radio interview begins

Ready to grow your franchise like we did? Here's how I can help:

📧 Get my FREE Franchise Growth Playbook - The exact strategies I used to grow Jim's Group by 2,000 franchisees: ⁠⁠https://franchisemarketer.beehiiv.com/⁠⁠

Once you join my newsletter list, you can contact me via that.

Don't forget to subscribe, leave a review, and share this with other franchise professionals who need to hear this!

Forget flashy drone shots and corporate polish—your best marketing asset might be sitting on a USB or lost in a podcast episode.

In this episode, Joel chats with Tim Beanland, founder of Video Authority, about:

• Why raw video builds more trust than slick production

• The moment Tim got paid $200 for a podcast clip, and turned it into a business

• How franchise brands can stop wasting money on “branding” and start creating content that actually sells

• What makes a good hook in short form—and why most brands bury their best moments

• How to convince reluctant CEOs to back a long-term video strategy Connect with Tim here - https://www.linkedin.com/in/tbeanland/ Timestamps

• [00:01:00] – Tim shares the origin story: from podcast hobby to paid content

• [00:04:30] – What makes video “expensive”—and why most brand content fails

• [00:06:00] – AI’s impact on high-end production and why it makes authenticity more valuable

• [00:09:00] – Long-form vs. short-form: why both matter in franchise recruitment

• [00:11:30] – Real data: a franchisee who watched 1,500+ videos before joining

• [00:13:00] – Using LinkedIn for discovery and trust-building

• [00:15:00] – Why “only 200 views” is actually 200 opportunities

• [00:17:00] – Convincing decision-makers to invest in long-term content

• [00:20:00] – Personal brands vs. company accounts in franchise growth

• [00:24:00] – The secret to finding great short-form hooks inside your conversations

• [00:26:00] – Why the first frame matters more than the first second Ready to grow your franchise like we did? Here's how I can help: 📧 Get my FREE Franchise Growth Playbook - The exact strategies I used to grow Jim's Group by 2,000 franchisees: ⁠⁠⁠https://franchisemarketer.beehiiv.com/⁠⁠⁠ Once you join my newsletter list, you can contact me via that.  Don't forget to subscribe, leave a review, and share this with other franchise professionals who need to hear this! 

Melissa has helped brands like Luxury Escapes, RMIT, Hilton, and 3M grow their presence on TikTok, Instagram Reels, and YouTube Shorts — and today, she’s here to help you do the same.

• What social search is (and why Google is finally taking it seriously)

• Why TikTok’s interest-based algorithm levels the playing field for small brands

• The power of employee-generated content (EGC) and franchisee-generated content (FGC)

• How to optimise short-form video for discoverability on TikTok, Google, and Instagram

• What most marketers get wrong about ROI and content performance

• How to recruit franchisees with content instead of cold ads

If you’re in franchising, marketing, or just trying to grow your brand online, this episode is packed with real tactics you can use right away.

🌐 Website: oysterymedia.com📱 TikTok: @melissalaurie💼 LinkedIn: Melissa Laurie

🎙 Hosted by Joel Kleber, CMO of Jim’s Group and Australia’s leading franchise content marketer.

Ready to grow your franchise like we did? Here's how I can help:

📧 Get my FREE Franchise Growth Playbook - The exact strategies I used to grow Jim's Group by 2,000 franchisees: ⁠⁠⁠https://franchisemarketer.beehiiv.com/⁠⁠⁠

Once you join my newsletter list, you can contact me via that.

Don't forget to subscribe, leave a review, and share this with other franchise professionals who need to hear this!

In this solo episode, I break down how franchisors, founders, and marketers can build authority online and trigger a Google Knowledge Panel.

You’ll learn:

• Why being “Googlable” builds trust

• How I got my own Knowledge Panel

• Simple steps: buy your domain, build a website, align your social profiles

• Use podcasts, blogs, and even a 22-page book to boost visibility

• Claim your panel when it appears

Franchise buyers will Google you—this episode shows you how to shape what they find.

Ready to grow your franchise like we did? Here's how I can help:

📧 Get my FREE Franchise Growth Playbook - The exact strategies I used to grow Jim's Group by 2,000 franchisees: ⁠⁠⁠https://franchisemarketer.beehiiv.com/⁠⁠⁠

Once you join my newsletter list, you can contact me via that.

Don't forget to subscribe, leave a review, and share this with other franchise professionals who need to hear this!

You’ll hear:

• Why real stories from franchisees build trust

• How I run the podcast each week with tools like Zoom, Calendly, and AI

• What questions I ask to get honest, useful content

• How we turn one episode into blog posts, LinkedIn content, short videos, and more

• What to do if your leadership team still doesn’t see the value

• Tips for getting your founder or CEO involved—even if they hate being on camera

This is the same process I use every week. It works.If you’re in franchise marketing or recruitment, this will help you get started and keep it going.

🎧 Want to see it in action?

Search for the Jim’s Podcast or the Jim’s Mowing Podcast.

Ready to grow your franchise like we did? Here's how I can help:

📧 Get my FREE Franchise Growth Playbook - The exact strategies I used to grow Jim's Group by 2,000 franchisees: ⁠⁠⁠https://franchisemarketer.beehiiv.com/⁠⁠⁠

Once you join my newsletter list, you can contact me via that.

Don't forget to subscribe, leave a review, and share this with other franchise professionals who need to hear this!

Glen shares his journey from the military to franchising, discusses founding FranchiseBuyer.com.au, and emphasises the importance of video content in modern franchise marketing.

The conversation touches on the challenges of shifting from traditional to digital marketing, the rise of founder-led marketing, and the role of franchisee-generated content.

Glenn also introduces the Franchise Business Hub, a space designed for franchise executives to collaborate and leverage content for growth.

The episode concludes with practical advice on video content strategy and engaging franchisees in content creation.

Timestamps 00:00 Introduction to the Franchise Marketer Podcast

00:42 Glen's Journey in Franchising

00:56 The Shift to Digital Marketing

01:44 The Importance of Video Content

04:09 Challenges in Franchise Marketing

08:18 Actionable Advice for Franchise Brands

08:42 The Power of Consistent Content Creation

22:31 Integrating Video into Marketing Strategies

28:49 Founder-Led Marketing and LinkedIn

37:38 Content Distribution and Amplification

40:09 Engaging Video Styles for Short-Form Content

40:42 The Rise of Personal, In-Your-Face Content

42:08 Consistency and Long-Term Content Strategies

42:57 Founder-Led Marketing and Its Impact

44:28 The Importance of Authenticity in Marketing

48:27 American vs. Australian Franchise Content

51:37 Challenges and Strategies in Franchise Content Creation

01:02:51 Encouraging Franchisee-Generated Content

01:13:33 Franchise Business Hub and Future Plans

Ready to grow your franchise like we did? Here's how I can help:

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I'm Joel Kleber, your host and the Chief Marketing Officer at the Jim's Group.

This brief introduction episode sets the stage for the insightful interviews and discussions I have lined up with industry experts. If you're involved in franchising and want to learn about its unique marketing aspects, this podcast is for you.

I'll share my background at the Jim's Group and how our digital content strategy has significantly boosted our franchise growth.

Tune in for episodes covering SEO, short-form content, email marketing, and more.

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