In the Making In The Making is the podcast arm of the world's first creator accelerator. Every episode pulls back the curtain on what it actually takes to build a content brand that pays - not the highlight reel, not the overnight success story. The decisions, the pivots, the numbers, and the moments where it almost didn't happen. ITM works with podcasters and YouTubers across B2B/Business, Sports, and Lifestyle - developing creators from raw talent to fully monetized professionals. The podcast is where that work happens in public. https://news.inthemaking.media/ en © 2026 In the Making 019e316b-eb67-72d3-ba8d-6d5c7f0ed423 no podcast https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7881e1fa-a8fc-438a-a5c0-e8a44c9a9f18/podcast_import_artwork_20260516-233-dmiaw7.jpg?t=1778945617 In the Making https://news.inthemaking.media/ false episodic Chris In The Making is the podcast arm of the world's first creator accelerator. Every episode pulls back the curtain on what it actually takes to build a content brand that pays - not the highlight reel, not the overnight success story. The decisions, the pivots, the numbers, and the moments where it almost didn't happen. ITM works with podcasters and YouTubers across B2B/Business, Sports, and Lifestyle - developing creators from raw talent to fully monetized professionals. The podcast is where that work happens in public.

]]> Chris mail@inthemaking.media Wed, 03 Jun 2026 21:14:48 +0000 Wed, 03 Jun 2026 21:56:56 +0000 beehiiv Creator Accelerator Update https://news.inthemaking.media/podcast/s/in_the_making/creator_accelerator_update Okay, it's time to give you guys an update on what's happening with In The Making: The Accelerator. We'll be opening the door soon to this accelerator, and our goal is to make sure that you as a creator can be profitable. Understand that we're building... Wed, 03 Jun 2026 21:14:48 +0000 592 Chris false full 7 1 Okay, it's time to give you guys an update on what's happening with In The Making: The Accelerator. We'll be opening the door soon to this accelerator, and our goal is to make sure that you as a creator can be profitable.

Understand that we're building In the Making to help you become a profitable creator. We'll have expert sessions and direction and guidance from the people who've done it across several different spaces. We'll also be providing you with the brand deals once you've completed the Accelerator. The doors aren't open just yet, but you have an opportunity to join very soon.

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Chapters

00:00 Introduction and the Need for Infrastructure in Content Creation

00:31 Comparison with Sports, Music, and Movies Industries

01:22 Lack of Training in Content Creation

02:18 Challenges with Current Courses and Communities

02:46 What an Accelerator Does for Creators

03:14 Building Better Content and Brand Relationships

04:24 Monetization Strategies and Community Support

05:48 The Power of Community and Networking

06:44 The Cost of Community and Commitment

07:14 The In a Making Roster and Brand Deal Sourcing

08:31 The Future of the Accelerator Program and Application Process

09:16 Closing Remarks and Invitation to Join

]]> Relationship Podcast Success | Workin Session https://news.inthemaking.media/podcast/s/in_the_making/relationship_podcast_success_workin_session What's up, creators? In this episode, we sit down with Byron and Margaret, co-hosts of the "Beyond I Do" relationship podcast. They share insights into their show, which focuses on providing positive marriage advice and relationship tips. We also discu... Tue, 19 May 2026 13:15:00 +0000 2184 Chris false full 6 1 What's up, creators? In this episode, we sit down with Byron and Margaret, co-hosts of the "Beyond I Do" relationship podcast. They share insights into their show, which focuses on providing positive marriage advice and relationship tips. We also discuss their journey into podcasting and how they aim to foster better marriage communication and strengthen faith and marriage through their content.

Unlock practical strategies for elevating your relationship podcast from niche to mainstream success. This episode distills expert advice on content growth, audience engagement, and monetization for podcasters aiming to influence and monetize their influence.

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00:00 Introduction and episode overview
02:07 Audience shift: pivoting toward entrepreneurship and early retirement goals
03:50 Determining your financial runway for podcast-based income
04:17 Content strategies to attract and grow your audience
05:58 The power of reaction videos for algorithm growth and monetization
08:19 Making reaction content simple with tools like OBS and editing workflows
09:16 How reaction videos can consistently attract new subscribers
11:24 Using analytics and AI tools for targeted ad strategies
13:01 Building leverage with ad spend and influencer collaborations
13:56 Developing sponsorships through strategic brand relationships
15:47 The importance of consistency and incremental growth steps
17:08 Strengthening your brand with social proof and client testimonials
19:48 Incorporating bite-sized segments to cross-promote coaching and content
23:42 The advantage of YouTube over audio for relationship content
25:21 Automating and optimizing content with vidIQ, Riverside, and Claude
28:52 The impact of frequent content posting for long-term revenue
30:43 Transitioning from bi-weekly to weekly content for growth
32:56 Authenticity and maintaining a positive, relatable voice
34:40 Utilizing positive reinforcement and storytelling to connect across age groups
37:25 Structuring segments and clips to boost engagement and authority
38:22 Invitation to an exclusive community to scale your content business

]]> How This Fashion Creator Got Brand Deals With a Small Audience https://news.inthemaking.media/podcast/s/in_the_making/how_this_fashion_creator_got_brand_deals_with_a_small_audience This episode is for the content creators and influencers who don't have a massive audience but still put the work in. In this video, we welcome Denzel, a rising fashion creator, to discuss his journey into the influencer space. He shares how he started... Sat, 16 May 2026 16:53:25 +0000 1271 Chris false full 5 1 This episode is for the content creators and influencers who don't have a massive audience but still put the work in. In this video, we welcome Denzel, a rising fashion creator, to discuss his journey into the influencer space. He shares how he started in influencer fashion and his strategies for working with brands. Learn how to be an influencer and secure brand partnerships in the dynamic world of influencer marketing!



00:00 Introduction to Denzel’s journey in fashion influencing
00:18 Denzel shares how he started and his inspiration from Kelvin Davis
00:55 Reflecting on his first brand deal with Jimmy Stewart Australia
1:34 The significance of consistent work and longevity in social media
2:55 Overcoming discouragement and managing follower growth
4:09 The importance of purpose beyond follower counts
5:12 The impact of analytics and data-driven content strategies
6:39 The growth in micro-creator brand investments
7:16 How strategic positioning and niche focus helped early success
8:08 Balancing authentic content with audience trends
9:35 The value of strategic trending versus impulsive trend hopping
10:45 Planning content with tools and balance between trend and brand
12:20 Creating content pillars: life, style, and music
13:12 Using TikTok insights to optimize content
14:17 The power of analytics at every stage of growth
15:38 Essential tools for content creation and editing
16:13 Shooting techniques and equipment insights for fashion content
17:30 Building a efficient content system with compact tools
18:54 The gradual investment process in equipment and studio setup
20:28 Smart financial habits: reinvesting brand deal earnings
21:41 Future plans, collaborations, and expansions
22:30 Final thoughts and encouragement for creators



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Connect with Chris:
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https://instagram.com/thecoachchris_

Get the free creator resources: 

https://community.inthemaking.media

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Connect with Chris:

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]]> Unlocking Profitability in the Creator Economy: Beyond Content to Contracts https://news.inthemaking.media/podcast/s/in_the_making/unlocking_profitability_in_the_creator_economy_beyond_content_to_contracts Unlocking Profitability in the Creator Economy: Beyond Content to Contracts In this episode, Chris breaks down his innovative approach to helping content creators shift from simply producing content to building profitable, media-backed brands. He empha... Wed, 13 May 2026 11:00:00 +0000 555 Chris false full 4 1 Unlocking Profitability in the Creator Economy: Beyond Content to Contracts

In this episode, Chris breaks down his innovative approach to helping content creators shift from simply producing content to building profitable, media-backed brands. He emphasizes strategies that go beyond the usual advice and highlight the importance of business principles, language, and systematization for creators aiming for sustained income.Key Topics:

00:03 - Why using "authentic" might limit your growth as a creator 00:13 - How your language defines your brand and perception 00:44 - Framing your content as a media inventory vs. just content 00:58 - The importance of shifting your mindset to a media brand 1:24 - Media buyers' language and understanding your brand's value 2:09 - Introducing the Creator Stack and its focus on profitability 2:41 - The Creator "thesis": treat your content as a startup 3:23 - Growing your media assets for more partnership opportunities 3:53 - Viewing your content platform as a business 4:45 - How to make your content life-changing financially 5:14 - Creating original content that solves problems and deserves pay 6:12 - The impact of quality over quantity in content production 6:30 - Building your media inventory for brand appeal 6:58 - Marketing your brand's emotional impact to your audience 7:26 - Why many creators lack systems that lead to profitability 8:00 - The critical nature of deal structure and contracts 8:25 - Access to industry veterans and insider insights 9:59 - The exclusive value of the Creator Accelerator roster 10:07 - How the program is designed to help creators win financially 11:04 - The difference between this program and typical startup accelerators 12:02 - The importance of industry experience over hype and trends 12:53 - Cutting through the noise of fleeting online trends 13:24 - The ecosystem of opportunities created through strategic creator-brand relationships 14:20 - Membership access to exclusive community content and resources 15:22 - Why paying for access and dedicated support offers real value 16:19 - Ensuring creators are vetted and committed to true growth 17:14 - Invitation to join the movement and transform your creator career

 

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]]> How to Build a Podcast Audience From Scratch: Insights from an Expert https://news.inthemaking.media/podcast/s/in_the_making/how_to_build_a_podcast_audience_from_scratch_insights_from_an_expert In this episode, we dive into practical strategies for growing a podcast audience, monetizing effectively, and building community—based on real-world experience and expert advice. Whether you're starting out or looking to sharpen your content approach,... Mon, 11 May 2026 11:00:00 +0000 2002 Chris false full 3 1 In this episode, we dive into practical strategies for growing a podcast audience, monetizing effectively, and building community—based on real-world experience and expert advice. Whether you're starting out or looking to sharpen your content approach, you'll find actionable insights to elevate your podcast game.

Timestamps: 

  • 00:00 - Introduction and episode overview

  • 03:03 - Organizing content with structured production schedule

  • 03:48 - Diversifying content formats beyond interviews

  • 06:41 - Choosing the right platform for newsletters (Beehive vs. Substack)

  • 10:18 - Crafting proactive and engaging episode titles

  • 13:39 - Building collaborations and community-driven growth

  • 16:45 - Gaining exposure through algorithmic reach and niche communities

  • 19:09 - Aligning content with your core objectives for long-term growth

  • 22:31 - Implementing guest fees to maintain quality and boundaries

  • 25:21 - Building a guest database with consistent outreach

  • 28:39 - Using affiliate marketing as a flexible monetization tool

  • 32:23 - Building relationships in communities to understand your audience

  • 34:17 - Final thoughts: helping creators succeed by sharing proven strategies

Resources & Links:

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]]> Don't Be a Broke Content Creator https://news.inthemaking.media/podcast/s/in_the_making/don_t_be_a_broke_content_creator What's up, creators? The creator economy is often misunderstood; merely chasing ad revenue doesn't build a sustainable creator business. This video explains what a truly profitable creator business looks like, helping you navigate the world of online i... Wed, 06 May 2026 11:00:00 +0000 555 Chris false full 2 1 What's up, creators? The creator economy is often misunderstood; merely chasing ad revenue doesn't build a sustainable creator business. This video explains what a truly profitable creator business looks like, helping you navigate the world of online income.We'll cover essential business tips for content creation, guiding you on how to make money as a content creator and thrive as a creator entrepreneur. It's time to build a genuine digital entrepreneurship.

00:00 Intro00:37 Content Creation is Broken02:22 The Crux Method03:21 Creator Economy Strategy04:24 Creator Entrepreneur Results06:08 Your Winning Metric06:50 Build Your Distribution Engine07:28 Trust in Content Creation

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]]> Starting a Podcast? Here's What You Need to Know https://news.inthemaking.media/podcast/s/in_the_making/starting_a_podcast_here_s_what_you_need_to_know Do you have questions about launching your podcast? Bri joins the show with me to discuss starting a podcast, building and audience and joining the creator economy. If you're a creator and would like a working session, start by completing the form here... Mon, 04 May 2026 11:00:00 +0000 1480 Chris false full 1 1 Do you have questions about launching your podcast? Bri joins the show with me to discuss starting a podcast, building and audience and joining the creator economy.If you're a creator and would like a working session, start by completing the form here: https://community.inthemaking.media/forms/3b91befa00:00 Why defining success early shapes your podcasting strategy02:04 Growing a community with authentic, relatable content04:23 Using local events and social platforms to boost engagement05:07 Choosing the right social channels for maximum impact06:29 Creating compelling reasons for listeners to stay until the end08:18 Building hype before launch with strategic outreach09:48 Leveraging partnerships and collaborations for algorithm boost10:31 The pros and cons of paid advertising for new podcasters12:04 Finding a sustainable publishing schedule and taking effective breaks13:31 Long-term monetization: brand deals and affiliate partnerships17:27 Metrics that drive growth: engagement and viewer retention19:13 Authenticity in video content: why imperfect setups can work20:37 Knowing your audience and niche to accelerate growth22:12 Preparing for a successful launch: technical setup and branding23:55 Maintaining podcast momentum while working full-time and raising kidsGet the free creator resources: https://community.inthemaking.mediaConnect with Chris:https://x.com/thecoachchris_https://instagram.com/thecoachchris_

Get the free creator resources: 

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https://news.inthemaking.media

Connect with Chris:

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