It's Called Reality Reality TV. You already watch it. You already have opinions. It's Called Reality gives you somewhere to take them seriously. Hosts Willow and Briana have been texting each other about their reality TV obsessions for years. Now they're yapping about it on a podcast. Every episode covers a different franchise, going deeper than the drama to explore the beauty standards, the bias, the power dynamics, and what it all reveals about the world we actually live in, and about us. It's the discourse for people who give a shit. https://www.importantnotimportant.com/ en © 2026 Important, Not Important 019e6a80-67ac-7fb1-a13c-7196f16b913b no podcast https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6ec57e67-60d1-4662-9196-fe02d60f00df/ICR_Pod_Cover.png?t=1780517846 It's Called Reality https://www.importantnotimportant.com/ true episodic Important, Not Important Reality TV. You already watch it. You already have opinions. It's Called Reality gives you somewhere to take them seriously. Hosts Willow and Briana have been texting each other about their reality TV obsessions for years. Now they're yapping about it on a podcast. Every episode covers a different franchise, going deeper than the drama to explore the beauty standards, the bias, the power dynamics, and what it all reveals about the world we actually live in, and about us. It's the discourse for people who give a shit.

]]> Important, Not Important questions@importantnotimportant.com Fri, 19 Jun 2026 08:36:00 +0000 Fri, 19 Jun 2026 09:07:11 +0000 beehiiv The Reality TV Industrial Complex: Mormon Wives, The Bachelorette, and What We Owe the Women We Watch https://www.importantnotimportant.com/podcast/s/its_called_reality/the_reality_tv_industrial_complex_mormon_wives_the_bachelorette_and_what_we_owe_the_women_we_watch This week, we get into the machine that made Taylor Frankie Paul, and what happened when it couldn't contain her anymore. From MomTok to The Secret Lives of Mormon Wives to The Bachelorette season that has yet to air, we break down her redemption arc, ... Fri, 19 Jun 2026 08:36:00 +0000 4451 Important, Not Important true full 3 This week, we get into the machine that made Taylor Frankie Paul, and what happened when it couldn't contain her anymore.

From MomTok to The Secret Lives of Mormon Wives to The Bachelorette season that has yet to air, we break down her redemption arc, the gamble ABC made, why Dakota is still on our screens, and the question underneath it all: what do we -- audiences, networks, and media -- actually owe the women we watch?

Note: episode was recorded April 18th, 2026, as information was still coming in.

⚠️ Content warning: this episode discusses domestic violence. If you or someone you know is affected, please reach out:
🇺🇸 National Domestic Violence Hotline: 1-800-799-7233 | thehotline.org
🇨🇦 Assaulted Women's Helpline: 1-866-863-0511 | awhl.org

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LINKS

Listen to It's Called Reality: itscalledreality.tv

Follow us: Instagram @itscalledreality and TikTok @its.called.reality

Get in touch: questions@importantnotimportant.com -- send us your hot takes, questions, memes, and shows you want us to cover. We read them all.

Take action: whatcanido.earth

Support the show: It's Called Reality is produced by Important, Not Important. If you want to go deeper on the issues we cover (and get future ad-free and bonus episodes!) consider becoming an Important Member: importantnotimportant.com/upgrade

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It's Called Reality is co-hosted by Willow Beck and Briana Brown, produced by Important, Not Important. New episodes on Fridays.

If you love it, leave a rating and review!

]]> Survivor 50: A Case Study in Narrative Control https://www.importantnotimportant.com/podcast/s/its_called_reality/survivor_50_a_case_study_in_narrative_control This episode contains Survivor 50 spoilers! You've been warned.This week, we dig into Season 50 of Survivor: the twists that overshadowed the players, the fan participation that wasn't, the gendered edit that disappeared some the season's top players, ... Fri, 12 Jun 2026 13:16:01 +0000 4987 Important, Not Important true full 2 This episode contains Survivor 50 spoilers! You've been warned.

This week, we dig into Season 50 of Survivor: the twists that overshadowed the players, the fan participation that wasn't, the gendered edit that disappeared some the season's top players, and what Christian Hubicki's elimination tells us about what happens when production stops trusting its own show.

Plus: Who we were rooting for, how we'd play Survivor, our hot takes on how to make Survivor better.
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LINKS

Listen to It's Called Reality: itscalledreality.tv

Follow us: Instagram @itscalledreality and TikTok @its.called.reality

Get in touch: questions@importantnotimportant.com -- send us your hot takes, questions, memes, and shows you want us to cover. We read them all.

Take action: whatcanido.earth

Support the show: It's Called Reality is produced by Important, Not Important. If you want to go deeper on the issues we cover (and get future ad-free and bonus episodes!) consider becoming an Important Member: importantnotimportant.com/upgrade

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It's Called Reality is co-hosted by Willow Beck and Briana Brown, produced by Important, Not Important. New episodes on Fridays.

If you love it, leave a rating and review!

]]> Intro to Reality TV: It’s Not Just A Guilty Pleasure https://www.importantnotimportant.com/podcast/s/its_called_reality/intro_to_reality_tv_it_s_not_just_a_guilty_pleasure Welcome to It's Called Reality! In our inaugural episode, we get into our origin stories with reality TV, and the argument that's going to drive every episode of this show: reality TV isn't just a guilty pleasure, it's a kind of mirror. And if you look... Tue, 09 Jun 2026 08:30:00 +0000 3268 Important, Not Important true full 1 Welcome to It's Called Reality!

In our inaugural episode, we get into our origin stories with reality TV, and the argument that's going to drive every episode of this show: reality TV isn't just a guilty pleasure, it's a kind of mirror. And if you look closely enough, all the same forces that shape the world show up every week on these shows.

We get into why/what we started watching, what we love about it, what we're watching now, and how we'd play if we were cast on a reality show.

Subscribe wherever you listen. Tell your group chat.

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LINKS

Listen to It's Called Reality: itscalledreality.tv

Follow us: Instagram @itscalledreality and TikTok @its.called.reality

Get in touch: questions@importantnotimportant.com -- send us your hot takes, questions, memes, and shows you want us to cover. We read them all.

Take action: whatcanido.earth

Support the show: It's Called Reality is produced by Important, Not Important. If you want to go deeper on the issues we cover (and get future ad-free and bonus episodes!) consider becoming an Important Member: importantnotimportant.com/upgrade

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It's Called Reality is co-hosted by Willow Beck and Briana Brown, produced by Important, Not Important. New episodes on Fridays.

If you love it, leave a rating and review!

]]> Introducing: It's Called Reality https://www.importantnotimportant.com/podcast/s/its_called_reality/introducing_it_s_called_reality Reality TV. You already watch it. You already have opinions. It's Called Reality gives you somewhere to take them seriously. Hosts Willow Beck and Briana Brown have been texting each other about their reality TV obsessions for years. Now they're yappin... Wed, 03 Jun 2026 20:42:12 +0000 104 Important, Not Important false trailer Reality TV. You already watch it. You already have opinions. It's Called Reality gives you somewhere to take them seriously.

Hosts Willow Beck and Briana Brown have been texting each other about their reality TV obsessions for years. Now they're yapping about it on a podcast -- and going a lot deeper than the drama. Every episode covers a different franchise, pulling the thread on the beauty standards, the bias, the power dynamics, and what it all reveals about the world we actually live in.

From the Mormon Wives machine and what it says about how we treat women in media, to the Traitors as a masterclass in disinformation and groupthink, to Survivor as a case study in narrative control -- this is the discourse for people who give a shit.

Subscribe now so you don't miss an episode.

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Find us:

Instagram: @itscalledreality

TikTok: @its.called.reality

Website: itscalledreality.tv

Email: questions@importantnotimportant.com

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It's Called Reality is produced by Important, Not Important.

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