That is the problem Dylan Bowman and Doug Emslie set out to solve with TrailCon. Now heading into its second full edition in Palisades, California, the event has become the closest thing trail running has to an annual gathering of everyone who makes the sport what it is, from elite athletes and race directors to emerging brand founders, media people, and the runners who show up every weekend just because they love it.

Dylan and Doug join Long Run Labs to talk about why TrailCon exists, what it takes to build something durable in a sport that is still figuring itself out, and why face-to-face community has never mattered more.

Jon, Dylan, and Doug chat about:

• the origin story of how Dylan, Doug, and Brendan Madigan came together to build it

• what separates events that last from events that fizzle out

• the Trail Running Hall of Fame and why honoring the past matters as the sport professionalizes

• the emerging brand zone and why entrepreneurial energy in the sport deserves a platform

• how On became the title sponsor before TrailCon was even a real event

• the tension between free admission and building a sustainable business model

• protecting public lands and the partnership with Runners for Public Land

• what intentional serendipity actually looks like and why it drives real business outcomes

• the Second Nature meetup and turning a digital community into a physical one

Stay connected:

TrailCon website: https://trailconference.com

Second Nature Podcast: https://podcasts.apple.com/us/podcast/second-nature/id1737242598

Doug on LinkedIn: https://uk.linkedin.com/in/douglas-emslie-2540405

Dylan on LinkedIn: https://www.linkedin.com/in/dylan-bowman-06174380/

Dyland on Instagram: https://www.instagram.com/dylanbo/

This episode is supported by:

Popfly: If you're a brand trying to reach outdoor, travel, and adventure audiences, Popfly is where to do it. It connects you with the largest communities of adventure creators and handles the entire process from start to finish. Creators click here: https://popf.ly/longrunlabscreators. Brands click here: https://popf.ly/longrunlabsbrands

Andy joins Long Run Labs to talk about the science, the business, and everything in between, including what it actually took to survive long enough to build something real.

Jon and Andy chat about:

• why Andy kept ending up in the medical tent and what it taught him about individual fueling

• how Precision Fuel and Hydration started as a sweat test, not a product

• the three levers every endurance athlete needs to understand: carbs, fluid, sodium

• Rachel Entrekin, Cocodona, and what longitudinal field data actually shows

• why the business nearly died more than once and what kept it going

• how their Ironman partnership started with a confrontation with Ironman's legal team

• building athlete rosters around authenticity, not follower counts

• the F1 years and what endurance sports can learn from motorsport

• why Andy stepped out of the CEO role and what that transition looked like

The Huddle: If you're at the point where going at it alone isn't working or you're ready to level things up in your business, go to https://findmyhuddle.com/ and fill out the application

Popfly: If you're a brand trying to reach outdoor, travel, and adventure audiences, Popfly is where to do it. It connects you with the largest communities of adventure creators and handles the entire process from start to finish. Creators click here: https://popf.ly/longrunlabscreators. Brands click here: https://popf.ly/longrunlabsbrands

Eternal - The app I've been waiting for is finally here. Your labs, your wearable, your training, all in one place that actually does something with it. Download Eternal Health in the app store at https://apps.apple.com/us/app/eternal-health/id6504541107

The conversation covers the real mechanics of how Des thinks about partnerships, content, and the transition from road to trail, plus an honest look at what it takes to stay relevant and build something lasting when the competitive chapter starts to wind down.

Jon and Des chat about:

• how Des started seeing the business side of running as early as 2011

• what 20-plus years of loyalty with Brooks actually looks like in practice

• the difference between endemic and non-endemic brand deals and why the slow burn pays off

• why host-read, unscripted ad reads outperform scripted ones

• the digital twin of Des's heart and what TCS built with it

• CPMs, pilot deals, and how to let the math make the case for you

• YouTube as a long-form storytelling tool, not a vlog machine

• the trail running boom and why Des is entering that space carefully

• gravel running as an untapped middle ground for brands and audiences

• financial literacy as one of the most overlooked gaps in professional running

• angel investing, equity deals, and when skin in the game changes how you show up

• why Yeti Coolers is the dream partnership Des hasn't pitched yet

This episode is supported by:

The Huddle: If you're at the point where going at it alone isn't working or you're ready to level things up in your business, go to https://findmyhuddle.com/ and fill out the application

Popfly: If you're a brand trying to reach outdoor, travel, and adventure audiences, Popfly is where to do it. It connects you with the largest communities of adventure creators and handles the entire process from start to finish. Creators click here: https://popf.ly/longrunlabscreators. Brands click here: https://popf.ly/longrunlabsbrands

Eternal: If you've ever wished your labs, your wearable, and your training data all lived in one place and actually told you what to do with it, Eternal is it. The new version of the app gives you real guidance, not just another dashboard, and turns your health data into an actual podcast episode about your numbers. The core experience is free, and if you train at altitude, the $39 energy panel covering ferritin and B12 is a no-brainer. Download Eternal and connect your data at Eternal Health in the app store.

Fresh off a 10-hour PR at Cocodona 250, Randi joins Long Run Labs to talk about why ultra-endurance racing and entrepreneurship require many of the same skill sets: resilience, adaptability, team building, and learning how to stay calm while solving problems in real time.

The conversation also dives deep into AI, the future of media, niche communities, brand trust, and why emotional connection is becoming one of the most important differentiators in business.

Jon and Randi chat about:

• how Cocodona became a team effort instead of just a solo race

• the overlap between endurance sports and entrepreneurship

• her “pick three” framework for prioritization

• angel investing at the intersection of AI and endurance sports

• why she invested in brands like Janji and Laurel

• how AI is reshaping startups and software development

• the future of niche media and long-form content

• why trust and emotional connection matter more than ever

• how brands can use AI to better understand community behavior

• the difference between external validation and intrinsic motivation• redefining success in your 40s

• why endurance sports changed her relationship with ambition

This episode is supported by:

⁠The Huddle⁠: If you’re at the point where going at it alone isn’t working or you’re ready to level things up in your business, go to https://findmyhuddle.com/ and fill out the application

⁠Popfly⁠: If you’re a brand trying to reach outdoor, travel, and adventure audiences, Popfly is where to do it. It connects you with the largest communities of adventure creators and handles the entire process from start to finish. To learn more:

⁠Creators click here: https://popf.ly/longrunlabscreators⁠.

⁠Brands click here: https://popf.ly/longrunlabsbrands⁠

If you’re in Boulder for BolderBoulder week, come hang with us at two community events:

• Thursday, May 21 at Skratch Labs Table: free shakeout run with Chelsea Sodaro and the MomForward Movement benefiting For All Mothers, followed by a live FTLR panel with Chelsea and Kara Goucher. Raffle prizes from On, Coros, Rapha, and Oiselle. Learn more here: https://www.movemint.cc/events/momforward_movement_unlockingyes

• Friday, May 22 at Otto and Co on Pearl: “Fueling the Long Run,” presented by ProBio and FTLR with Hillary Allen, Charlie Sweeney, and Dr. Marc Bubbs. Shakeout at 6:30 p.m., panel at 7:15 p.m. Proceeds benefit the Colorado Athletics Project. Learn more here: https://www.movemint.cc/events/probio-fueling-the-long-run

Doug is the founder of Terlingua Threads, a hot-weather adventure apparel company focused entirely on performance in extreme heat. After careers in consulting and the automotive industry, Doug found himself questioning why so much outdoor gear was still designed around cold weather while races, hikes, and outdoor adventures continued getting hotter.

Jon and Doug talk about what it actually looks like to launch a product-first brand from scratch, why climate adaptation is becoming unavoidable in outdoor sports, and the realities of bootstrapping a physical product business in 2026.

Jon chats with Doug about:• visiting all 63 U.S. national parks• how Big Bend National Park sparked the idea for Terlingua Threads• why most outdoor apparel still prioritizes cold weather• designing apparel specifically for 90°+ conditions• balancing performance, safety, and sustainability• building a brand around natural fibers instead of synthetics• bootstrapping vs. raising outside capital• why retaining creative control matters• product-led growth and learning from elite endurance athletes• using craftsmanship and storytelling instead of AI-generated marketing• the future of small business and independent brands

This episode is supported by:

⁠The Huddle⁠: If you’re at the point where going at it alone isn’t working or you’re ready to level things up in your business, go to https://findmyhuddle.com/ and fill out the application

⁠Popfly⁠: If you’re a brand trying to reach outdoor, travel, and adventure audiences, Popfly is where to do it. It connects you with the largest communities of adventure creators and handles the entire process from start to finish. To learn more:

⁠Creators click here: https://popf.ly/longrunlabscreators⁠.

⁠Brands click here: https://popf.ly/longrunlabsbrands⁠

Christian is now an executive coach working with entrepreneurs who want to build businesses that align with their values, not just scale for the sake of growth. His work focuses on clarity, self-awareness, and helping founders close the gap between where they are and where they want to be.

Jon and Christian explore what it really looks like to build a career intentionally, and why so many entrepreneurs stay stuck even when they’re doing everything “right.”

Jon chats with Christian about:• starting at the bottom and learning how a business actually works• working for free or cheap to create career inflection points• why working in the outdoor industry isn’t always what people expect• how he transitioned from founder to executive coach• the difference between being stuck and being unclear• the “gap vs. gain” framework and why it changes everything• fear of success vs. fear of failure• defining success beyond money and metrics• the role of presence, gratitude, and self-awareness• why entrepreneurs need new definitions of success

Stay connected:

Christian's Website: https://www.christianrawles.com/

This episode is supported by:

⁠The Huddle⁠: If you’re at the point where going at it alone isn’t working or you’re ready to level things up in your business, go to https://findmyhuddle.com/ and fill out the application

⁠Popfly⁠: If you’re a brand trying to reach outdoor, travel, and adventure audiences, Popfly is where to do it. It connects you with the largest communities of adventure creators and handles the entire process from start to finish. To learn more:

⁠Creators click here: https://popf.ly/longrunlabscreators⁠.

⁠Brands click here: https://popf.ly/longrunlabsbrands⁠

Nick is the founder of Greenville Uptempo Sports, a running apparel brand rooted in community, culture, and storytelling. After careers in pharmacy and real estate, he shifted into building a brand that reflects the heartbeat of the Greenville running scene.

Jon and Nick talk about what it looks like to grow a business from the inside out, starting with people, experience, and local identity rather than scale.

Jon chats with Nick about:• growing up in Eugene and how it shaped his view of running culture• why Greenville’s amateur running scene feels different• building a brand from local community, not top-down strategy• the role of storytelling in creating connection• why some of the most impactful brand decisions don’t scale• handwritten notes, experience, and attention to detail• the tension between growth and staying true to the brand• how product becomes a vehicle for something deeper

This episode is supported by:

⁠The Huddle⁠: If you’re at the point where going at it alone isn’t working or you’re ready to level things up in your business, go to https://findmyhuddle.com/ and fill out the application

⁠Popfly⁠: If you’re a brand trying to reach outdoor, travel, and adventure audiences, Popfly is where to do it. It connects you with the largest communities of adventure creators and handles the entire process from start to finish. To learn more:

⁠Creators click here: https://popf.ly/longrunlabscreators⁠.

⁠Brands click here: https://popf.ly/longrunlabsbrands⁠

Seth is the writer behind Trailwaves, a newsletter exploring the business, economics, and culture of trail and ultra running. With a background in finance and accounting, he brings a different lens to the sport, one that blends data, curiosity, and lived experience in the trail running community.

Jon and Seth talk about what it actually looks like to build something from the ground up while working a full-time job, and how to think about audience, value, and monetization without losing trust.

Jon chats with Seth about:• using a finance background to analyze the trail running industry• building Trailwaves and finding the intersection of passion and expertise• imposter syndrome and why it often signals growth• creating content through curiosity instead of authority• the evolving media ecosystem in trail running• how to think about monetization without compromising authenticity• brand partnerships, affiliates, and delivering real value to an audience• investing in the outdoor industry and where the opportunity exists• building a business slowly and intentionally over time

Stay connected:

Follow Seth on Instagram: https://www.instagram.com/seth_lareau/

Follow Trailwaves on Instagram: https://www.instagram.com/trailwavesrun/

Subscribe to the Trailwaves Newsletter on Substack here.

This episode is supported by:

⁠The Huddle⁠: If you’re at the point where going at it alone isn’t working or you’re ready to level things up in your business, go to https://findmyhuddle.com/ and fill out the application

⁠Popfly⁠: If you’re a brand trying to reach outdoor, travel, and adventure audiences, Popfly is where to do it. It connects you with the largest communities of adventure creators and handles the entire process from start to finish. To learn more:

⁠Creators click here: https://popf.ly/longrunlabscreators⁠.

⁠Brands click here: https://popf.ly/longrunlabsbrands⁠

Erin Cooper is a Brand Marketing leader at Salomon, where she works across performance and sportstyle to shape how the brand shows up in North America. Her path into the industry started in run specialty, followed by years in the field as a technical rep and mobile marketing coordinator, before transitioning into brand and partnership strategy. Today, she works at the intersection of athletes, creators, community, and global campaigns.

Jon and Erin talk about what actually drives brand growth in running and outdoor, and how partnerships, community, and storytelling come together.

Jon chats with Erin about:• why most brand partnerships fail before they even start• how to define success and “what a win looks like”• the role of run specialty in building a career in the industry• brand marketing vs. performance marketing in a global company• how digital and in-person experiences work together• athlete vs. influencer vs. creator and where each fits• why authenticity is still the most important filter• building long-term partnerships instead of short-term wins

This episode is supported by:

The Huddle: If you’re at the point where going at it alone isn’t working or you’re ready to level things up in your business, go to https://findmyhuddle.com/ and fill out the application

Popfly: If you’re a brand trying to reach outdoor, travel, and adventure audiences, Popfly is where to do it. It connects you with the largest communities of adventure creators and handles the entire process from start to finish. To learn more:

Creators click here: https://popf.ly/longrunlabscreators.

Brands click here: https://popf.ly/longrunlabsbrands⁠

Hannah Sedgwick Shin is a sports marketer at ASICS, focused on athlete and creator partnerships, brand strategy, and community-driven marketing. She previously spent over five years at Goodr, where she helped scale the brand through partnerships, content, and a distinctly non-traditional approach to marketing in the running space. She also describes herself as a “professionally amateur” marathoner, bringing a personal lens to the work she does.

Jon chats with Hannah about:• brand marketing vs. performance marketing and why both matter• how Goodr approached partnerships without over-indexing on conversion metrics• authenticity as the foundation for athlete and creator collaborations• the rise of athlete-as-creator and how expectations are shifting• building community through in-person events and run clubs• what brands are thinking about heading into LA 2028• how to stand out in an increasingly crowded running and outdoor market

Stay connected:

Follow Hannah on LinkedIn: https://www.linkedin.com/in/hannahsedgwick/

This episode is supported by:

The Huddle: If you’re at the point where going at it alone isn’t working or you’re ready to level things up in your business, go to https://findmyhuddle.com/ and fill out the application

Popfly: If you’re a brand trying to reach outdoor, travel, and adventure audiences, Popfly is where to do it. It connects you with the largest communities of adventure creators and handles the entire process from start to finish. Go to Popfly.com to learn more!

Kyle Siegel is the CEO/founder of Raide. Founded in 2023 in Carbondale, CO Raide's mission is to elevate the freedom of human powered movement. Raide equipment and apparel that combines function, performance and style for athletes to chase big objectives, audacious goals & seeking the uncomfortable.

Jon chats with Kyle about:

• Raide’s mission to enable freedom and flow of human movement

• product focus around ski touring packs and running belts/gear

• the product-led company strategy & athlete partnerships

• fundraising approach & investors 

• brand-focused marketing vs. performance marketing

Stay Connected:

Follow Kyle:

https://www.instagram.com/kyle.siegel/

This episode is supported by:

• The Huddle If you’re at the point where going at it alone isn’t working or you’re ready to level things up in your business, go to https://findmyhuddle.com/ and fill out the application

Cole Zucker is an entrepreneur with a running addiction. Cole's most recent business is Kila Run. They make the lightest custom insole in the world, which is used by podium winners such as Tom Evans. 

Jon chats with Cole about:

• entrepreneurship and business-building philosophy

• running journey and athletic background

• the Kila custom insoles startup 

• investment philosophy and capital strategy

Stay Connected:

www.kilarun.com

https://www.instagram.com/kilarunning/

This episode is supported by:

The Huddle If you’re at the point where going at it alone isn’t working or you’re ready to level things up in your business, go to https://findmyhuddle.com/ and fill out the application

Sidney Baptista is the Founder of PYNRS Performance Streetwear, a Boston-based running brand rooted in culture, community, and performance. Inspired by the legacy of Black pioneers in distance running, Sid created PYNRS to amplify, celebrate, and expand who gets to belong in the sport. Through product, storytelling, and community-driven experiences, he is redefining what running culture looks and feels like.

Jon chats with Sid about:

• building community through inclusive running experiences

• creating performance apparel for underserved athletic bodies

• innovative product design addressing real runner needs

• strategic brand partnerships driving market validation

• entrepreneurial hustle and creative problem-solving approaches

Stay Connected:

For Sidney - Instagram: https://www.instagram.com/sidbap/?hl=en

LinkedIn: https://www.linkedin.com/in/sidbap

For PYNRS - Website: https://pynrs.com

Instagram: https://www.instagram.com/pynrs_/?hl=en

LinkedIn: https://www.linkedin.com/company/pynrs/

This episode is supported by:

• Skej My favorite tool to help schedule meetings. Check out skej.com/longrunlabs for a very special offer!

Gelindo Bordin is the Marketing Director at Diadora, where he leads the company’s marketing strategies with a deep passion for both sports and brand development. A former Olympic gold medalist, Bordin made history as the first Italian to win the Olympic Marathon. He began his career as a mountain cross-country runner before transitioning to longer distances, debuting in the marathon in 1984 and later winning the Milan Marathon. Over the course of his illustrious career, Bordin earned an Olympic gold medal, two European titles, a bronze medal at the World Championships, and an Italian half-marathon title. He is, still, the only male to win both the Boston Marathon and an Olympic gold medal in the marathon. He won the Boston Marathon in 1990 and describes the victory as his "second greatest run, after winning the Olympics”. Retiring in 1993 after competing in 18 marathons, he now brings his wealth of experience and passion for sports to his role at Diadora, where he drives the brand’s visibility and engagement in the global market.

Jon chats with Gelindo about:

• his Olympic Marathon champion career

• product development technology innovation 

• athlete sponsorship evolution 

• running injury prevention focus 

• how to maintain brand consistency

Stay Connected:

https://www.instagram.com/diadora/

This episode is supported by:

Skej My favorite tool to help schedule meetings. Check out skej.com/longrunlabs for a very special offer!

Rachel Friedline is the co-founder of Wilderdog, an outdoor dog gear company built for dogs and their humans. With a focus on durability, thoughtful design, and community, she has helped grow the brand from the ground up into a trusted name in the outdoor space. Rachel is passionate about building products that inspire people to get outdoors with their dogs.

Jon chats with Rachel about:

• early social media marketing through customer photo reposts

• her origin story going from an iPhone cord business to Wilderdog 

• Wilderdog’s company philosophy inspiring outdoor adventures with dogs

• bootstrap growth maintaining complete business control

• the purchase for Pup program donating $500k+ to shelters

Jason Kuperberg’s Episode:

https://open.spotify.com/episode/5NrgwRPgvBXoRcvWsJ7oRI?si=d89633362efb4cb8

Michael Brandt’s Episode:

https://open.spotify.com/episode/5JVLA5CFL5xTFChTiU01Ar?si=5ad7281b84ed461d

Stay Connected:

Follow Wilderdog:

https://www.instagram.com/wilderdog/

https://www.wilderdog.com/pages/purchase-for-a-pup

This episode is supported by:

Skej My favorite tool to help schedule meetings. Check out skej.com/longrunlabs for a very special offer!

Now focused on building a highly technical program for junior mountain bike athletes in the United States, Wiener applies the same precision he once used consulting with IndyCar teams to break down race courses with 30-second accuracy, creating targeted training regimens that helped his daughter place fourth at national championships in her first year. With eyes set on the 2028 LA Olympics, he's leveraging his unique blend of motorsports analytics, Silicon Valley tech experience, and quantified self expertise to identify and develop the next generation of American cycling talent.

Jon chats with Jason about:

• the athlete development pathway from junior to elite cycling

• data-driven course simulation and performance modeling

• podcast network advertising and brand partnerships

• Olympic medal targeting for LA 2028

• trail running market trends and brand positioning

Stay Connected:

Follow Jason:

http://jasonwiener.com

https://www.linkedin.com/in/jasonwiener/

This episode is supported by:

• Skej My favorite tool to help schedule meetings. Check out skej.com/longrunlabs for a very special offer!

• Superfiliate helps brands turn creators, customers, and communities into a scalable growth channel, without the usual affiliate mess. 

Born in Bennington, Vermont and growing up on the Long Trail, Alyssa Clark is a professional trail runner, coach, podcast host, and partnerships manager. Her greatest passion is mountain running and she is working to become the best 100 mile runner both racing and for long distance trail and multi-sport adventures as she can be. Alyssa currently resides in San Diego, CA with her husband and two cats. 

Jon chats with Alyssa about:

• company culture and employee engagement through storytelling

• sponsorship evolution and contract growth in trail running

• building community through hospitality and personal connections

• professional athlete development and brand partnerships

• product testing and athlete involvement in development

Stay Connected:

Follow Alyssa:

https://www.instagram.com/theory_in_motion/

Alyssa’s “Uphill Athlete” Podcast:

https://podcasts.apple.com/us/podcast/trail-running-series-crewing-and-pacing/id1523174465?i=1000624374730

“Why Fit Compounds” Substack Essay: https://open.substack.com/pub/longrunlabs/p/why-fit-compounds?utm campaign=post-expanded-share&utm medium=post%20viewer

This episode is supported by:

Skej My favorite tool to help schedule meetings. Check out skej.com/longrunlabs for a very special offer!

Superfiliate helps brands turn creators, customers, and communities into a scalable growth channel, without the usual affiliate mess.

Michael Brandt is co-Founder & CEO of Ketone-IQ, building what's next in human nutrition. Prior to Ketone-IQ, he was an adjunct professor of brand strategy at Academy of Art in SF, product manager at YouTube, and studied engineering & design at Stanford. He’s also a competitive marathoner and currently lives in LA.

Jon chats with Michael about:

• Persistence until success mindset

• Building/Scaling Ketone-IQ

• Marathon running and competitive goals

• Going deep vs dabbling philosophy

• Early product development and sales

Check out Ketone-IQ:

ketone.com/FTLR

Stay Connected:

Follow Michael:

https://www.instagram.com/michaeldbrandt/

This episode is supported by:

Skej My favorite tool to help schedule meetings. Check out skej.com/longrunlabs for a very special offer!

Superfiliate helps brands turn creators, customers, and communities into a scalable growth channel, without the usual affiliate mess.

Meet Julien Vancauwenberghe, the Chief Marketing Officer behind KIPRUN, the most anticipated running brand launching in the USA this year. Julien didn't take the traditional path to the starting line. Driven by challenges and a desire to make an impact, he honed his skills at fast-moving organizations like Amazon and Coca-Cola before bringing his unique European-US perspective to Decathlon: the third largest sporting goods company in the world. Julien joins us to discuss his personal journey, what he learned across three different industries, and how KIPRUN plans to debut in the USA.

Jon chats with Julien about:

• Julien's background as a French-American CMO with 25 years of experience

• KIPRUN’s brand strategy: Decathlon's running brand targeting expert runners

• US market entry: April 2026 launch through wholesale partners

• Brand vs performance marketing: Focus on community trust over ads

• Athlete partnerships: Co-creation with 40 athletes, journey over results

Stay connected:

Follow KIPRUN:

https://www.instagram.com/kiprun/

www.kiprun.com

Share this episode on LinkedIn with someone who you think could also find it helpful!

As a Venezuelan trail runner raised in the Chilean Patagonia, Moises runs professionally with The North Face and co-founded Vert.run to help make quality coaching more accessible for trail and ultra runners at every level. He’s currently based in Boulder, Colorado. 

Jon chats with Moises about:

• entrepreneurship challenges and resilience in business

• his running journey from Venezuela to competitive trail racing

• Boulder Boys podcast creation with friends 

• Vert Run coaching app development and evolution

• sponsorship relationships and brand partnership strategies

Stay connected:

Follow Moises:

https://www.instagram.com/moises.jimenez/

https://www.linkedin.com/in/moises-jimenez-leon/

Vert.run:

https://www.instagram.com/vert.run/

https://www.linkedin.com/company/vert-run/

Boulder Boys Show: https://podcasts.apple.com/us/podcast/the-boulder-boys-show/id1728762148

Share this episode on LinkedIn with someone who you think could also find it helpful!

Vivek Gowri is a Product Manager at NVIDIA, where he leads initiatives in gaming and AI hardware. When he’s not shaping the future of tech, he’s out on the trails as a dedicated runner and advocate for diversity in the outdoor space. He brings a thoughtful perspective to the intersection of technology, endurance sports, and inclusion — bridging innovation with impact on and off the trail.

Jon chats with Vivek about:

• running community building in Bay Area through SFRC

• store ownership transition and legacy stewardship responsibilities

• modernizing retail through technology and e-commerce expansion

• angel investing in running/outdoor innovation companies

• international brand influence on US trail running market

Stay connected:

Follow Vivek:

https://www.instagram.com/vivekgowri/

Share this episode on LinkedIn with someone who you think could also find it helpful!

Demitra Carter holds a Master of Science in Education in Sport Management and a Bachelor of Business Administration in Marketing. She is a relationship-driven sports content creator, host, and former Division I track and field athlete who is passionate about sports, women, and culture.

Demitra made history as the youngest certified World Athletics Agent and brings a unique, global perspective to the sports industry through her experience working at ON as a Global Social Media Manager, where she helped shape brand storytelling at an international level.

Currently signed to RH7 as a freelancer and influencer, Demitra serves as the Director of Influence at Popfly. She thrives in roles that sit at the intersection of sports, talent, media, and marketing, and is deeply committed to inspiring and connecting with others through authentic, impactful storytelling.

Jon chats with Demitra about:

• brand authenticity and values alignment

• content creation across multiple platforms

• running community and individual sport dynamics

• local dealership and non-endemic partnerships

• LA 2028 marketing opportunities for athletes

Stay connected:

Follow Demitra:

https://www.instagram.com/demitra_carter/

Follow Popfly:

https://www.instagram.com/popflyco/

Share this episode on LinkedIn with someone who you think could also find it helpful!

Angie Lake is co-director of Wild Woman Trail Runs and community manager of The Cairn Project, a nonprofit closing the gender gap in outdoor sports.

As a storytelling consultant, menstrual health educator, and outdoor podcast host, Angie holds conversations around Blood, Sweat, and Fear to build happier and healthier communities for women.

Jon chats with Angie about:

• Angie's evolution as an athlete and entrepreneur

• Wild Woman Trail Runs race direction

• brand partnerships and community building

• women's health and running science

• the 50K Sisterhood Scholarship Program 

Stay connected:

Angie's website:

www.angielake.com

Wild Woman Trail Runs:

www.wildwomantrailruns.com

The First 50k Sisterhood:

https://cairnproject.org/first-50k-sisterhood

Follow Angie:

bloodsweatfear.substack.com

instagram.com/angvswild

linkedin.com/in/angie-marie

instagram.com/wildwomantrailruns

instagram.com/thecairnproject

Stefan is a 4x founder; ex-Meta; ex-PolyAI; Entrepreneur First 2020; University of Cambridge 2017 graduate; and is racing bikes for Wolfox CAMS LeCol. He’s now building FLOWBIO → Deleting dehydration from the human experience. We are building the hydration AI installed in every health& fitness wearable. Bringing hydration metrics like water and electrolyte losses to Oura, WHOOP, Apple Watch, Samsung Wear, FitBit without any hardware redesign.

Jon chats with Stefan about:

• conscious capitalism: doing business from good and long-term thinking

• building FLOWBIO: world's first reusable sweat sensor technology

• his Triathlon journey: connecting with father and overcoming childhood bullying

• hydration science: balance of water to sodium, not just intake

• angel investor network: athletic brewing, Aura connections through referrals 

• startup challenges: three near-death experiences, sold out for quarters

Stay connected:

Follow Stefan:

https://www.instagram.com/sweatisdata/

This episode is supported by:

Rocket Money Take control of your spending. Cancel unwanted subscriptions and reduce the rest with Rocket Money: RocketMoney.com/GORUN

Superfiliate: This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

Jason Kuperberg is a tech entrepreneur, marathoner, and the creator behind ‘Roast My Strava’ — the viral website bringing AI to your runs and rides. He is the co-founder of HyperWrite, an AI writing and research platform used by millions, and was named to the Forbes 30 Under 30 list for Consumer Technology. Jason combines his background in AI and tech startups with lifelong experience in endurance sports to explore how endurance entrepreneurs and outdoor brands can operate, innovate, and experiment using AI today.

Jon chats with Jason about:

• how Jason achieved a marathon PR of 2:46

• introduction to generative AI and large language models (LLMs)

• the “Roast My Strava” origin story

• three-phase approach for implementing AI

• prompting and AI Interaction best practices

• angel investing philosophies 

Stay connected:

Follow Jason:

https://www.linkedin.com/in/jasonkuperberg

http://instagram.com/jasonkuperberg

https://www.strava.com/athletes/jasonkuperberg

https://x.com/jasonkuperberg

Roast My Strava:

https://communityhub.strava.com/insider-journal-9/developer-voices-from-weekend-side-project-to-community-sensation-how-i-built-roast-my-strava-12288

This episode is supported by:

Rocket Money Take control of your spending. Cancel unwanted subscriptions and reduce the rest with Rocket Money: RocketMoney.com/GORUN

Superfiliate: This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

Today, we're talking with Camilo Barcenas about how he's translating 20 years of healthcare technology experience into keeping people safe in the great outdoors. Camilo is a technology entrepreneur who has worked on developing healthcare technology for nurses and doctors.

Currently, Camilo is the Founder and CEO of GOES, a company that "translates environmental risk to real-time medically guided action.” The platform provides offline medical protocols and environmental risk assessments for outdoor activities, addressing risks like extreme heat, cold, air quality, wildlife, and disease-carrying insects. The company recently pivoted from a direct-to-consumer model to focus on B2B applications, particularly in industrial safety and public safety sectors.

Jon chats with Camilo about:

• his 20 year professional background developing Dabo Health and partnering with the Mayo Clinic

• five years working on Stanford's new $2 billion hospital technology implementation

• the missions of GOES: translating environmental risk to real-time medically guided action

• discovering two key gaps in the product development process

• the transition from consumer (B2C) to business (B2B) model

• AI Integration, marketing & investments

Stay connected:

Camilo on LinkedIn:

https://www.linkedin.com/in/camilosavinglives/

GOES Health:

https://www.goes.health/

https://www.instagram.com/goeshealth/

This episode is supported by:

Rocket Money Take control of your spending. Cancel unwanted subscriptions and reduce the rest with Rocket Money: RocketMoney.com/GORUN

Superfiliate: This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

Erin Bailey is a founder and advocate who bridges the worlds of athletics and brand marketing through her company, Momentum Management. She has worked at several fitness and tech companies, including a role at ASICS where she helped develop digital products like RunKeeper's coaching platform and launched The Six Studio for strength training.

Jon chats with Erin about:

• founding Momentum Management and its mission

• brand marketing as storytelling and community connection

• the benefits of working with an agency model

• brand trips & experiential marketing

• ethics & integrity in partnerships

• endemic vs non-endemic brands

Stay connected:

Follow Erin:

https://www.instagram.com/erin.k.bailey/

Momentum Management:

https://www.instagram.com/momentum.management/

https://momentummanagement.co/

This episode is supported by:

• Superfiliate: This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

Kevin Rutherford is a business executive who has served as CEO for multiple companies including Nuun Hydration, Mrs. Meyer's Clean Day, and Kashi, bringing a leadership philosophy centered on serving others and building strong team cultures. He's known for his people-first approach to leadership, demonstrating his commitment to serving his teams. Throughout his career, he has specialized in turning around struggling businesses and scaling companies through purpose-driven leadership.

Jon chats with Kevin about:

• his career progression through major companies including Loblaws, SC Johnson, Kashi, Mrs. Meyer’s Clean Day, and Nuun Hydration

• the role of a CEO and how to be a productive leader

• confidence versus competence dynamics

• remote vs In-Person Work

• the process and timeline of fundraising

Stay connected:

Follow Kevin:

https://www.instagram.com/clean_lantern/

This episode is supported by:

Superfiliate: This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

Kelly Newlon is an agent + manager in the ultra endurance sports space and a professional chef focused on feeding elite endurance athletes.

Jon chats with Kelly about:

• the three key components brands evaluate when considering a partnership

• contract negotiations and bonus structures for race performances

• the growing importance of YouTube for athlete visibility

• increased athlete salaries and equity positions 

• why single breakout performances aren't enough for sponsorship

Stay connected:

Follow Kelly:

https://www.instagram.com/radboulder/

This episode is supported by:

• Superfiliate: This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free! 

• Eternal: Eternal is a performance health company for runners, endurance athletes, and anyone serious about their training, now with Primary Care. Eternal's in-depth, two-hour physicals cover VO2max and lactate ramp testing, mobility assessments, bloodwork, and a full movement analysis; all with expert guidance to keep you healthy and performing your best. Head to eternal.co and use the Black Friday offer while it’s live. That’s 25% off all plans. Your future self is going to be very happy you did this, and feel free to reach out to me directly with any questions!

Pete is the Founder of SISU, a sauna and wellness product company, built with connection and grit at the forefront. He is also the Founder of Hell on Hogsback, a 12 hour endurance race in the Cleveland Metroparks, all benefitting cancer patients in need, held this year on Saturday, August 23, 2025. Pete, his wife, and children, live in Northeast Ohio where SISU products are manufactured.

Jon chats with Pete about:

• his journey starting ultramarathons at 17 with his father

• the founding of Sisu Sauna

• the sauna industry’s growth and market opportunity

• product line expansion strategy

• bootstrap financing and inventory management

Stay connected:

Check out SISU with this special link and save $250 off your sauna purchase:

https://sisulifestyle.com/jonathanlevitt

Follow Pete:

https://www.instagram.com/peternelsonii/

https://www.instagram.com/sisu_sauna/

https://www.instagram.com/hellonhogsback/

YouTube Channels:

https://www.youtube.com/@peternelsonii,

https://www.youtube.com/@sisu_sauna

This episode is supported by:

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

Christina Henderson is the Event Director for The Running Event and Switchback. She is passionate about bringing people together and the life changing abilities of running and movement.

Jon chats with Christina about:

• her journey from behind-the-scenes to leadership role

• strategies for hosting and attending engaging events

• the components of her trade shows (360 brands, 100,000+ sq ft floor space)

• the convergence of performance and lifestyle brands

• support systems for challenger vs. established brands

Stay connected:

Follow Christina:

https://www.instagram.com/cjflenderson/

The Running Event:

https://www.instagram.com/therunningevent/

Switchback:

https://www.instagram.com/switchbackevent/

This episode is supported by:

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free! 

Zack Isaacs is CEO and Founder at Movemint, a startup for endurance events. Before Movemint, Zack was an early employee at Strava, where he contributed to the API, Routes, and Messaging. You'll find Zack at group rides in his home town of Oakland, CA.

Jon chats with Zack about:

• early experience working 9 years at Strava

• the founding and development of Movemint 

• a Performance-based fees revenue model

• finding success with fundraising 

• leadership & company culture

Stay connected:

Follow Zack:

https://www.linkedin.com/in/zackisaacs/

https://www.strava.com/athletes/134815

Movemint:

https://www.movemint.cc/

https://www.instagram.com/movemint.cc/

This episode is supported by:

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

Lloyd is the Co-Founder and CEO of Garage Grown Gear. An avid backpacker and paddler, Lloyd first entered into the outdoor industry through trip-leading and outdoor education. Based in Minneapolis MN, Lloyd is a huge fan of small brands, light packs, and large meals.

Jon chats with Lloyd about:

• his journey founding and building Garage Grown Gear

• the niche focus of ultralight backpacking

• the importance of supporting small brands

• the difference between email/affiliate/influencer marketing

• adaptation challenges for established companies

Stay connected:

Follow Lloyd:

https://www.linkedin.com/in/lloyd-vogel-180566121

Garage Grown Gear:

https://www.garagegrowngear.com/?srsltid=AfmBOoqwrKqRMnXNuqFR2EAcH8596y8asNMF2K-Z4EY1Pl7336VXAEm2

This episode is supported by:

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

Eternal: Eternal is a performance health company for runners, endurance athletes, and anyone serious about their training. Their in-depth, two-hour physicals cover metabolic testing, mobility assessments, bloodwork, and a full movement analysis — all with expert guidance to keep you healthy and performing your best.

Anton Krupicka is a 30-year veteran of running with podiums at major ultramarathons around the world. For the past 15 years he has combined his passion for running with climbing, adventure cycling and ski touring. He lives in Boulder, CO.

Kelsey is the Sports Marketing Manager at La Sportiva, where she works closely with athletes and partners to shape how the brand shows up in the community. She's passionate about the outdoors and building authentic connections between athletes, brands, and the people who love the sport.

Jon chats with Anton and Kelsey about:

• How ultra running has evolved over the past 10-15 years

• Maintaining sport integrity while enabling commercialization

• Bringing project ideas and engagement to brands

• Advice for athletes seeking sponsorships 

Stay connected:

Follow Anton:

https://www.instagram.com/antonkrupicka/

Follow Kelsey:

https://www.instagram.com/_kelsquinn/

This episode is supported by:

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

Eternal:

Check out eternal.co and use code “LRL” for 10% off your Performance or Foundations plan.

Living the business and culture of running, Ross Rutherford is an ultramarathoner and led sports retail and partnerships at Cheribundi and probiotic juice brand GoodBelly.  Ross was with Cheribundi for over 5 years and launched the brand into the running space in 2022 as more and more runners were looking for all-natural recovery solutions to help get them through their training and be less sore so they could continue to do what they loved at the highest level possible. 

Jon chats with Ross about:

• Experience running 4 ultras, 2 marathons, HYROX competitions

• The business development of Cheribundi

• Having a community-driven marketing strategy

• Cheribundi in retail, sponsorships, and professional sports

Stay connected:

Follow Ross:

https://www.instagram.com/roosterruns/

Follow Cheribundi:

https://www.instagram.com/cheribundi/

This episode is supported by:

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

Eternal: Eternal is a performance health company for runners, endurance athletes, and anyone serious about their training. Their in-depth, two-hour physicals cover metabolic testing, mobility assessments, bloodwork, and a full movement analysis — all with expert guidance to keep you healthy and performing your best.

Salomon Aiach is a 37-year-old venture capitalist and entrepreneur who currently runs his own venture capital firm, focusing on sourcing deals, managing a portfolio of 22 companies, and helping entrepreneurs build resilient businesses.

He has a unique international background being born in the US and raised in Paris from ages 2-18. He later lived in Israel before returning to Boston for college at Boston University. Salomon discovered running in 2022 as a way to connect with business partners at German VC firm Early Bird. What began as a networking strategy quickly evolved into a life-changing passion. Despite starting as a complete beginner who couldn't run 10K, he completed the New York City Marathon just months later, eventually achieving a sub-4-hour time of 3:59. His running experience has fundamentally shaped his approach to venture capital. He now looks for entrepreneurs who demonstrate the same resilience and commitment he learned through marathon training - those who can push through when things get difficult and maintain focus on both the journey and the destination.

Jon chats with Salomon about:

• Living in different countries (Israel, America, France, Greece)

• The role venture capital plays in running businesses 

• Marathon goal-setting and mindset shifts

• Four key market components of the running industry

• Finding your "why" in running and business 

Stay connected:

Follow Salomon:

https://x.com/_salomon_a?lang=en

https://www.instagram.com/_salomon_a/

This episode is supported by:

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

Eternal:

Check out eternal.co and use code “LRL” for 10% off your Performance or Foundations plan.

Arielle Knutson is the CEO of Oiselle, a women’s running apparel brand where she leads with a focus on brand strategy, community, and culture. She brings two decades of experience building mission-driven brands, including her leadership at Nuun Hydration, where she helped scale one of the most recognized names in endurance sport. A lifelong athlete and 9-time IRONMAN finisher, Arielle has also completed 8 marathons, and 4 ultramarathons. Her leadership reflects the same discipline and drive she brings to sport, building teams and brands with resilience and staying power.

Jon chats with Arielle about:

• the strategy behind achieving a 3x return on ad spend

• the fundamentals of effective storytelling

• the trend of large brands strategically investing in women's sports

• the evolution of what defines a media company

Stay connected:

Follow Arielle:

https://www.linkedin.com/in/arielleknutson/

This episode is supported by:

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

Eternal:

Check out eternal.co and use code “LRL” for 10% off your Performance or Foundations plan.

Matt Chittim is a podcaster in the running space and running coach. He is a founder and host of the Rambling Runner Podcast and the co-host of Relay and Road to the Trials. 

Jon chats with Matt about:

• Using podcasting as a "laboratory" for learning social media marketing

• Monetization Strategies and sponsorship deals

• Creating Personality-driven content that entertains and informs

• Community building through consistent content and engagement 

Stay connected:

Follow Matt:

https://www.instagram.com/rambling_runner/

Rambling Runner Podcast: https://podcasts.apple.com/us/podcast/the-rambling-runner-podcast/id1257440830

This episode is supported by:

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

Eternal:

Check out eternal.co and use code “LRL” for 10% off your Performance or Foundations plan.

Ryan is the founder of the sleep & fitness business, Lagoon. The company's mission is to help people optimize their sleep and perform their best every day - which we do by matching people with the Lagoon pillow that's perfect for their unique needs and preferences , and providing additional sleep products designed for optimal recovery.  Prior to founding Lagoon, Ryan worked at NBC Sports for 10 years, and was a DI swimmer at the University of Virginia and a 2x US Olympic Trials finalist.  Today Ryan is an endurance sports enthusiast, having completed an Ironman, 4x marathons, 3x ultras, and is training for his first 100 miler this fall.  

Jon chats with Ryan about:

• Lagoon's Founding Story and Mission

• Marketing Methods and Business Metrics

• Brand Building (Brand vs. Product)

• Sleep Optimization and the Connection to Performance

• The Current Landscape of Startups and Why It’s the Time to Start 

Stay connected:

Follow Ryan:

https://www.instagram.com/ryanphurley1/

Follow Lagoon:

https://www.instagram.com/lagoonsleep/

Lagoon’s Website:

https://lagoonsleep.com

This episode is supported by:

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

Eternal:

Check out eternal.co and use code “LRL” for 10% off your Performance or Foundations plan.

Stuart McConnachie is a prominent figure in South Africa's trail running community, best known as the Race Director of the RMB Ultra-Trail Cape Town (UTCT), one of Africa’s most prestigious trail running events. Since its inception in 2014, McConnachie has played a pivotal role in developing UTCT into a globally recognized race that attracts elite runners from over 50 countries. Founder of the most prominent trail community in Cape Town, Tuesday Trails, Stuart is a runner and passionate advocate for the community and the trail environment of Cape Town and surrounds. 

Jon chats with Stu about:

• How Stu Discovered that Race Directing is his Calling

• Developing UTCT & Building a Strong Community

• Finding Sponsorships & Implementing an Effective Business Model

• The Philosophy & Values that Anchor UTCT

• How UTCT Compares to Other International Races

Stay connected:

Follow Stu:

https://www.instagram.com/stuaay/

This episode is supported by:

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

Eternal:

Check out eternal.co and use code “LRL” for 10% off your Performance or Foundations plan.

A love for being outside and exploring have always been present in Sydney’s life. Sydney grew up camping and when it came time to sign up for sports, she chose cross country and has not regretted the decision. Running has led her to some incredible places including her job at GARMIN. Outside of the sport you can find her still camping, hanging with friends and her dog, or listening to loud music.

Jon chats with Sydney about:

• Sydney’s Career at Garmin

• The Athlete Sponsorship Program Evolution

• Brand Marketing Strategy Inspiration

• How to Manage Partnerships

• Staying Updated with Industry Trends

Stay connected:

Follow Sydney:

@syd_tremaine

This episode is supported by:

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

Eternal:

Check out eternal.co and use code “LRL” for 10% off your Performance or Foundations plan.

Alex is the Founder and CEO of Eternal. Before founding Eternal, Alex was the founder and CEO of The Athletic, a subscription sports media company founded in 2016. The Athletic reached 1M paid subscribers faster than any publishing company in history and sold to The New York Times in 2022 for $550M. Prior to The Athletic, Alex ran Product & Design for Strava, helping the platform go from 800 users to 10s of millions. Originally from Philadelphia, Alex lives in Presidio Heights with his wife, two kids, and golden retriever. 

Jon chats with Alex about:

• Alex's Journey as a Runner and Endurance Athlete

• Building Strava's Growth and Community

• The Athletic's Creation and Success Story

• Founding Eternal and Its Mission

• Leadership Philosophy and Team Building

Stay connected:

Follow Alex:

https://x.com/amather

https://www.linkedin.com/in/alexemather/

This episode is supported by:

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com.

Eternal:

Check out eternal.co and use code “LRL” for 10% off your Performance or Foundations plan.

Troy Meadows is a Culture Creator with a running problem. He helps founders, and athletes articulate their "WHY" in order to find clarity in how they build their businesses and personal brands. 

Jon chats with Troy about:

• Asheville's Outdoor Scene & Hurricane Recovery

• From 50Ks to 100 Milers

• Business and Endurance Parallels

• The Importance of 'Why' in Business and Relationships

• The Midpacker Podcast & Finding Your Niche

• Strategies for Securing Sponsorships

Stay connected:

Follow Troy on Instagram:

https://www.instagram.com/troyontherun/

Troy on LinkedIn:

https://www.linkedin.com/in/troy-meadows/

Listen to the Midpacker Podcast:

https://open.spotify.com/show/3nXliB7k1ojebkYTu8zZrL?si=deadac1a25514b75

This episode is supported by:

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com.

Eternal:

Check out eternal.co and use code “LRL” for 10% off your Performance or Foundations plan.

Erin Sprague is the CEO of Protect our Winters (POW), where she helps outdoor enthusiasts protect the places and experiences they love from climate change. Previously, Erin built world-class brands in the outdoor industry as the Chief Brand Officer at Aspen Skiing Company; VP of Marketing at Sir Richard Branson’s Virgin Sport; and Global Head of Women’s Brand and Product at Specialized Bicycles. Most recently, Erin has worked with leaders from Google and Nest to help build climate tech start-ups tackling food waste and heat pump adoption. Erin started her career in finance and public affairs at The Blackstone Group, and graduated from the Stanford Graduate School of Business and Harvard College.

Erin grew up in the Adirondack Mountains in upstate New York where she raced Nordic skiing, cross-country running, and hiked with her family most weekends. She previously Chaired the Board of Protect our Winters and started a non-profit called In the Running to support youth fitness initiatives while setting a World Record as the Youngest Woman to Run a Marathon on all Seven Continents. She lives in Boulder, Colorado with her husband and two daughters, who are already beating her up and down most mountains.

Jon chats with Erin about:

• Climate Advocacy and POW’s Mission

• Bipartisan Climate Efforts

• How to Get Involved in Climate Advocacy

• Public Lands and Legislation

• Marketing Solar and EVs

Stay connected:

Follow Erin on Instagram:

@erin_sprague

Erin on LinkedIn:

https://www.linkedin.com/in/erinsprague/

POW’s Website:

www.protectourwinters.org

POW on Instagram:

@protectourwinters

This episode is supported by:

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com.

Eternal:

Check out eternal.co and use code “LRL” for 10% off your Performance or Foundations plan.

Aaron Lutze is the co-host of Second Nature, a podcast about the business of the outdoor industry. He is also the founder and presenter on Super Rider, a YouTube channel that helps mountain bikers build control and confidence on two wheels.

Jon chats with Aaron about:

• Aaron's Journey into Mountain Biking

• Navigating Brand Partnerships

• The Origin of Second Nature

• Outdoor Brand Camp and Educational Courses

• The Importance of Genuine Partnerships

Stay connected:

Follow Aaron:

https://www.instagram.com/aaronlutze/

Second Nature Podcast:

https://open.spotify.com/show/08ILHaCFj9SabAvWe2ORD4?si=ef71f6d9287441f4

https://www.instagram.com/secondnature.media/

Outdoor Brand Camp:

https://outdoorbrandcamp.com/

SuperRiderTV on Instagram:

https://www.instagram.com/superridertv/

SuperRiderTV on Youtube:

https://www.youtube.com/@SuperRiderTV

This episode is supported by:

Eternal:

Eternal offers high performance healthcare for athletes and treats you like your active life depends on it. So, if you’re building something ambitious, don’t leave your own health as the bottleneck. Check out ⁠eternal.co⁠ and use code “LRL” for 10% off.

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com.

Sports have always been a throughline for Drew Hartman, and running graduated from "the way to stay in shape for soccer" to a primary athletic focus, social community driver, and creative outlet. Drew made the leap of combining that passion and profession when he started as an early employee Tracksmith where he refined his perceptions around brand, content, community, events, and experience. In May of 2024, he transitioned to his current role to support Salomon's Sports and Community Marketing in North America.

Jon chats with Drew about:

• Going From Studying Law to the Outdoor Industry

• Experience Working at Tracksmith

• Seeking Creative Fulfillment

• Navigating Career Goals and Mentorship

• The Evolution of Influencer Marketing

Stay connected:

Follow Drew on Instagram:

https://www.instagram.com/hartman.io/

Drew on LinkedIn:

https://www.linkedin.com/in/andrewthomashartman/

Article referenced:

https://runningmagazine.ca/the-scene/running-influencers-are-promoting-advil-but-at-what-cost/

Check out Small Brand Mentality:

https://smallbrandmentality.substack.com/?utm_source=homepage_recommendations&utm_campaign=2947615

This episode is supported by:

Beehiiv:

This episode is supported by Beehiiv: Get a free 30 day trial and 20% off your first 3 months using this link: https://www.beehiiv.com/?via=Jon-Levitt 

Superfiliate:This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com.

As athletes and adventurers, Adam Saks and Ben Parens know the importance of simplicity and high performance in their daily routines. After countless miles and too many products that fell short, they grew frustrated with the lack of effective, clean solutions for chafing. They believe self-care should empower, not compromise. That’s why Live Cushy™ was created: a brand focused on elevating the athlete’s experience with all-natural, non-toxic ingredients that actually work.

Jon chats with Adam and Ben about:

• Journey from College Athletes to Runners, to Entrepreneurs 

• The Inspiration and Backstory of Live Cushy™

• Brand Marketing and Community Engagement

• Manufacturing, Organic Ingredients, and Quality Control

• Customer Feedback and Adaptation

• Balancing Growth and Sustainability 

Stay connected:

Follow Adam:

https://www.instagram.com/adam_saks/

Follow Ben:

https://www.instagram.com/benparens/

Check out Live Cushy™:

https://livecushy.co/

This episode is supported by:

Beehiiv:

This episode is supported by Beehiiv: Get a free 30 day trial and 20% off your first 3 months using this link: https://www.beehiiv.com/?via=Jon-Levitt 

Superfilliate:

This episode is brought to you by Superfilliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com.

Jon sits down with Michel and Catherine Poletti, the founders of the UTMB race series. They share their journey of starting and growing UTMB, along with essential business insights for organizing races. You won’t want to miss the philosophy that has been the foundation of their success.

Jon chats with Michel and Catherine about:

• Early Challenges and Growth of UTMB

• Expansion and Sustainability

• The Global Trail Running Boom

• Partnership with Ironman

• Maintaining Control and Expanding Globally

• Balancing Business and Community Values

Stay Connected:

Follow UTMB on Instagram:

⁠⁠https://www.instagram.com/utmbworldseries/?hl=en⁠⁠

UTMB’S Website:

⁠⁠https://utmb.world/⁠⁠

This episode is supported by:

Beehiiv:

This episode is supported by Beehiiv: Get a free 30 day trial and 20% off your first 3 months using this link: https://www.beehiiv.com/?via=Jon-Levitt

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. I've used just about every option out there and this one is my favorite. If you're looking to scale creator partnerships, this is the tool for you!

In 2013 Yuri discovered Unbound Gravel (formerly DK 200), arguably the most difficult gravel grinder in the country, and was bitten by the gravel bug. He won the 2015 edition, the hardest one in the event’s 10 year history, in an epic two up sprint. He was inducted into the Gravel Cycling Hall of Fame in 2023 and continues to travel the world seeking the path less traveled. When he’s not racing for Giant Bicycles or working his day job as Elite Athlete Manager for GU Energy Labs, Yuri spends as much time seeking the path less traveled with his wife, Vanessa, and their dog Angus. 

Jon chats with Yuri about:

• Yuri's journey with GU and the evolution of gravel riding

• inclusivity and purpose-driven work in sports

• GU’s commitment to diversity and inclusivity

• empowering athletes through authentic relationships

• the value of long-term partnerships

• effective pitching and collaboration with brands 

Stay Connected:

Follow Yuri on Instagram:

https://www.instagram.com/yhauswald/

Follow Yuri on LinkedIn:

https://www.linkedin.com/in/yuri-hauswald-b52046a/

Check out GU Energy Labs:

https://guenergy.com/

This episode is supported by beehiiv:

Get a free 30 day trial and 20% off your first 3 months using this link: https://www.beehiiv.com/?via=Jon-Levitt

Ross Mackay is the founder of Cadence, a performance supplement brand focused on endurance athletes. 

Jon chats with Ross about:

•Running and Athletic Journey - From marathons to HYROX competitions, and the lessons learned along the way.

•Entrepreneurial Origins - Early ventures that led to the creation of Cadence.

•Building Cadence - Challenges, strategies, hiring, and securing investment.

•Brand and Community - Strategic collaborations, partnerships, and authentic engagement.

•Life Balance and Focus - Managing business alongside life, and the importance of saying "no."

Follow Ross on Instagram:

https://www.instagram.com/rossmackay/

Follow Ross on LinkedIn:

https://www.linkedin.com/in/ross-mackay1/

Check out Cadence:

usecadence.com

This episode is supported by beehiiv:

Get a free 30 day trial and 20% off your first 3 months using this link: ⁠https://www.beehiiv.com/?via=Jon-Levitt

Kara Goucher is an Olympian and broadcaster whose career has featured elite competitions, endorsements, and broadcasting. Her story will inspire you to excel in both the performance and business aspects of running.

Jon chats with Kara about:

• her running journey from childhood to the Olympics

• adapting and setting new goals in running

• the business side of running: endorsements and deals

• creating content and staying relevant in the running community

• challenges and successes in organizing running events

• understanding the audience for running broadcasts

• a different approach to broadcasting road marathons

• addressing gender disparities in race coverage

• the reality of sponsorships and athlete contracts

Follow Kara on Instagram:

https://www.instagram.com/karagoucher/

Purchase Kara’s book, “The Longest Race” here:

https://www.simonandschuster.com/books/The-Longest-Race/Kara-Goucher/9781982179144?utm_source=Simon+and+Schuster+&utm_medium=Product+Page+&utm_campaign=The+Longest+Race+&utm_content=&fbclid=PAZXh0bgNhZW0CMTEAAadPVLl0dLGGBweozNbSPPe_XfojnZPC9H0X_oGX3uprS23LKa0r1zEl-DhgiQ_aem_uXQWAl8c-46uI7sZZlLuDA

This episode is supported by beehiiv:

Get a free 30 day trial and 20% off your first 3 months using this link: ⁠https://www.beehiiv.com/?via=Jon-Levitt

Jon chatted with Dylan about:

•going from amateur to professional athlete

•how to build relationships in the running industry

•the birth of his company, Freetrail

•the challenges and future of Freetrail

•the birth of Second Nature

•the secret project

•TrailCon

Stay connected:

Follow Dylan on Instagram: https://www.instagram.com/dylanbo/

Follow Dylan on LinkedIn: https://www.linkedin.com/in/dylan-bowman-06174380/

Check out Freetrail:

https://freetrail.com/

https://www.instagram.com/runfreetrail/

https://www.youtube.com/@Freetrail

This episode is supported by beehiiv:

Get a free 30 day trial and 20% off your first 3 months using this link: ⁠⁠https://www.beehiiv.com/?via=Jon-Levitt

Jon chatted with David about:

• his athletic background and introduction to trail running

•his transition from law to acquiring and running UltraSignup

•the importance of trail infrastructure in local communities

•the vision for UltraSignup's future

•the strategic decisions behind building vs. buying a company

•the effects of VC money in the running Industry

•the role of angel investors

•LifeTime's influence on the fitness industry

•the future of trail running events

Stay connected:

Follow David on LinkedIn: https://www.linkedin.com/in/david-callahan-02894844/

Check out UltraSignup: https://ultrasignup.com/

This episode is supported by beehiiv:

Get a free 30 day trial and 20% off your first 3 months using this link: ⁠⁠https://www.beehiiv.com/?via=Jon-Levitt

Jon chatted with Allison about:

•working in a running store to becoming a marketing specialist

•getting hired at WHOOP and the transition to COROS

•navigating athlete sponsorships in 2025

•tips for athletes on social media and sponsorship

•the DNA of a successful partnership

•lessons from The Speed Project

•brand marketing vs. performance marketing

•challenges in athlete sponsorship and brand marketing

•the importance of inclusivity in brand marketing

•transitioning to Remedy Place

•athletes as investors and brand builders

Allison’s article:

https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble

Stay connected:

Allison’s website: https://www.allisonmary.com/

Follow Allison on LinkedIn: https://www.linkedin.com/in/allison-lynch-76b48652/

This episode is supported by beehiiv:

Get a free 30 day trial and 20% off your first 3 months using this link: ⁠⁠https://www.beehiiv.com/?via=Jon-Levitt

Welcome to Long Run Labs, a new weekly podcast from the team behind For The Long Run, hosted by Jon Levitt.

This show is all about the builders—the founders, employees, and changemakers shaping the outdoor and endurance space. They’re creating brands, tools, and movements, often while also chasing their next PR. And now, their stories are finally getting the mic time they deserve.

Every Tuesday, we’ll bring you thoughtful conversations at the intersection of endurance and entrepreneurship. You’ll hear what drives these folks, what they’re learning along the way, and how the grit of running shows up in their work lives, too.

This isn’t a show full of buzzwords, bottom lines, or gear specs—unless the gear is part of a bigger story. And this definitely isn’t a running ad (unless we tell you it is).

It’s a space for curiosity, creativity, and the often-messy realities of building something meaningful. You’ll leave each episode with a new idea, a fresh perspective, or at least the feeling that someone else gets it.

Long Run Labs launches June 17th with three powerful conversations and drops new episodes every Tuesday after that.

Subscribe now wherever you get your podcasts—and we’ll see you out there.

Follow us:

• Instagram

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• Jon's Instagram