WEBVTT 1 00:00:00.120 --> 00:00:05.320 Hey, what's up, Troy? How you doing? Daniel. What's up, buddy? I'm good. How are you? I'm good. I work at Beehiiv. 2 00:00:05.380 --> 00:00:15.440 A lot of people know this, and Beehiiv is a, an email, web, ad, monetization, audience development platform, kind of your all-in-one content creator operating system. 3 00:00:15.620 --> 00:00:22.960 And we did something really, really exciting recently. It was called- Yeah... the winter release event. First time we've ever done this. 4 00:00:23.100 --> 00:00:35.720 It was something we did very like Apple style keynote where Tyler and some of the team came on stage and dropped a suite of really cool products that I think totally changed the game. 5 00:00:36.160 --> 00:00:43.360 And I wanted to talk about some of those products today with you. You being- Yeah... a Beehiiv customer, me being- Yeah... a Beehiiv employee and Beehiiv customer- Yeah... as well. I use Beehiiv. 6 00:00:43.420 --> 00:00:50.020 I dog food my own product, but how does that sound? Yeah. We can walk through some of those releases together. Yeah. I want to know more about it, one. 7 00:00:50.150 --> 00:01:00.130 And then two, I think I said this last week, I wanna talk to you offline because I know you're killer at helping people out with Beehiiv newsletters. And then three, I'm doing this whole content thing on TikTok- Yes... 8 00:01:00.130 --> 00:01:06.260 and it's slowly blowing up, so it's kind of like- I know... it's a little relevant to me. So right now it's, it's an amazing time to hear this pitch. Yes. 9 00:01:06.660 --> 00:01:20.000 We launched a lot yesterday, so let me give some backdrop of what Beehiiv is, kind of what led us to this place four years after we've launched, and now the space we're entering. So Beehiiv is about four years old. 10 00:01:20.040 --> 00:01:27.399 We just had our fourth anniversary, launched in November of twenty twenty-one. And early on, it was really just email distribution platform. 11 00:01:27.680 --> 00:01:38.980 The three co-founders of Beehiiv were early employees at Morning Brew, and they really built the tools that Morning Brew used to scale to four million subscribers and ultimately a seventy-five million dollar acquisition. 12 00:01:39.180 --> 00:01:51.020 And that was the tent pole proof of concept that a free newsletter could be worth eight or nine figures if done properly. And they used tools like ad placement with native copy. 13 00:01:51.380 --> 00:02:02.340 They used native referral programs to incentivize early adopters or super fans to really share and be that kind of word-of-mouth marketing tactic. They did a lot, and they did it really well. 14 00:02:02.840 --> 00:02:13.220 And now fast-forward, a lot of people in the last few years have been trying to launch Morning Brew of blank ecosystem or niche market. And we've seen a lot of that. We've seen a lot of that in finance. 15 00:02:13.260 --> 00:02:26.850 We've seen a lot of that in AI. Now, what we're seeing is email evolution continuing to evolve for legacy media and businesses. And people want everything to exist under one umbrella. For sure. 16 00:02:26.880 --> 00:02:30.480 They want their media company to be simpler. 17 00:02:30.580 --> 00:02:48.160 What's happened in the last thirty years is technology has just made it so outrageously difficult to configure and integrate everything internally with the data that a lot of these larger companies need, and externally providing some of the resources that your users want you to provide. 18 00:02:48.500 --> 00:03:00.100 Courses, digital products, podcasts. Like, where is the distribution happening? Email is still important, but there's so much more. And so this next evolution of Beehiiv is what comes next. 19 00:03:00.280 --> 00:03:10.730 We're still an email-first platform. We are doing email forever. That is-- Email's not going anywhere. But now, and I'm just gonna list off some of what we launched yesterday. 20 00:03:10.800 --> 00:03:24.160 Digital products, websites for your podcast, which we've done with Two Dads and Tech. You go to twodadsandtech.com, you can see a beautiful landing page of our YouTube podcast, our Spotify podcast, our Apple podcast. 21 00:03:24.220 --> 00:03:36.000 That's all built on Beehiiv. We have link in bio now. There are people paying for link in bio pages, ten dollars a month. They're just paying for this little landing page to ingest all their different links. 22 00:03:36.180 --> 00:03:42.640 You can do that on Beehiiv now. So like a, like a Linktree competitor kind of right there? Exactly. Okay. Exactly that. Got it. Got it. We have dynamic content. 23 00:03:42.820 --> 00:04:00.440 So if you have a list of ten million subscribers, and you have people in New York, and you have people in Asia, and you have people in South America, and you have people who are moms, and you have people who are dads, and you wanna send a piece of content that shows visibly specific items to each of those different cohorts all in one editor, we have that now. 24 00:04:00.570 --> 00:04:12.560 Huge. We have our native ad network and totally overhauled what advertisers experience on their advertising dashboard and what publishers experience week to week with the opportunities that we're providing them. 25 00:04:12.680 --> 00:04:26.200 We have AI web builder tools. So you can literally, right now, today, go on Beehiiv and tell Beehiiv in a chatbot what you want your website to look like, and it will build you the landing page. Just like Levelable. 26 00:04:26.210 --> 00:04:37.390 Really? We talked about this. Really? No need to use Levelable anymore. Do it right in Beehiiv. We have web analytics. Okay. GA4 is a terrible experience. I've never met a person that loves GA4. That sucks. 27 00:04:37.390 --> 00:04:49.340 So now you have your web analytics in Beehiiv for your Beehiiv website. We have templates for your website, for your link in bio, for your web builder, for your newsletter. We have automations. 28 00:04:49.800 --> 00:04:59.550 So all these people out there using all these different tools to create a cohesive experience for their users, do it right in Beehiiv. Paid subscriptions. You can paywall. 29 00:04:59.580 --> 00:05:05.340 You can visibly pay break different content sections. You can gate your entire page based on whether they're a paying user. 30 00:05:06.000 --> 00:05:18.300 The list goes on and on and on, and what we're doing is we're putting our feet in the sand, and we're saying Beehiiv is the operating system for the content economy. Interesting. 31 00:05:18.340 --> 00:05:29.380 People are always familiar with the creator economy, but what's happening right now is a shift to content-first media companies, businesses, creators, solopreneurs. 32 00:05:29.960 --> 00:05:41.360 The content economy is the next biggest thing, and Beehiiv is gonna live in the very center of it. I mean, first and foremost, that's huge. That's an amazing winter release, and I hope it went well. I didn't see it. 33 00:05:41.540 --> 00:05:47.020 That's on me. So- It did go well. I know. Are there recordings? You suck. You suck. You suck. You suck. Are there recordings? Yeah. And was it, was it in person? Yeah, it was on YouTube. 34 00:05:47.040 --> 00:05:56.100 Was he up on a stage and something like that? No, it was, it was in person. It was a virtual event, though. So we should... We'll put it in the link. The link will be in the YouTube channel and in the show notes. 35 00:05:56.620 --> 00:06:05.342 Go check it out, the winter release event. You can see the recording, and you can alsoSign up for Beehiiv. If you're interested in checking out these tools, we'll put a link to sign up to Beehiiv in the show notes. Yeah. 36 00:06:05.352 --> 00:06:13.792 Check it out. I mean, I really can't, I can't- Yeah... go through everything that we have there- Of course... in the short, um, period of time we have. But hit me up, daniel@beehiiv.com. That's a plug. 37 00:06:13.892 --> 00:06:22.482 Usually I give you my Two Dads and Tech email, but hit me up at Beehiiv if you have questions. I'd love to help you out. Yeah, and that's B-E-E-H-I-I-V. Not- That is right... Beehive, the normal spelling. 38 00:06:22.512 --> 00:06:29.042 And if you capitalize the B, you're gonna be in trouble. We've gotten the- Yeah, do not capitalize the B... few different times here internally. [laughs] That, that is true. But- That is a big no-no... 39 00:06:29.042 --> 00:06:38.052 okay, so last weekend, I was... I think I told you this. I created this, whatever, this little content channel, this TikTok channel of like, I'm just gonna go find the best wings and X, Y, Z. 40 00:06:38.452 --> 00:06:44.652 In, in Wisconsin right now, but hopefully all around. So anyways, I started a build. I used a template, which was really easy to use. 41 00:06:44.712 --> 00:06:51.972 I did not know that there was an AI builder in there where I can almost use it like a lovable- Well, it wasn't yet... where it's like, "Hey, this is..." There wasn't yet. Oh. When the... 42 00:06:52.072 --> 00:07:00.081 So it's- That just, that just went live yesterday. It's... Uh, well- Oh... at the time of recording. [laughs] So now you're- Well-... you're listening to this on Wednesday. This happened last week, and it just went live. 43 00:07:00.081 --> 00:07:08.252 Okay. So when you were building that, it was probably- It's, it's Friday, November 14th, everyone... yes. Yeah. It was probably just before that went live. Wow. I did see the templates, 'cause I didn't... 44 00:07:08.312 --> 00:07:14.372 I never have messed around with the website builder until last weekend. This is good. So I have some stuff to play with. 45 00:07:14.452 --> 00:07:22.112 Actually, I think my wife has a girls' night tonight after the kids go down, and I wanna spit up a decent-looking site so I'm gonna- And you can do-... actually play with it. That's huge... consulting. 46 00:07:22.192 --> 00:07:30.472 I mean, the digital products component, you can connect your calendar and have people book paid time on your calendar, just like you would with a paid Calendly link or a paid HubSpot link. 47 00:07:30.512 --> 00:07:39.382 It's all right there in Beehiiv now, so it's everything. I mean, we are... And this is V1. We're going deep. We're just getting started. So what you're saying is... 48 00:07:39.472 --> 00:07:48.882 It sounds like a lot, which to many people is challenging, and it sound... And, and they hate change, right? The cost of change. Yep. There's always a cost of change for anything. 49 00:07:48.972 --> 00:07:55.592 There's also, there's always a cost of learning as well. Yep. So because it's so much, how do you get started? 50 00:07:55.692 --> 00:08:02.552 I think, like, even when I log into Beehiiv, I'm like, "Okay, there's a lot of tools that I can play with here." Yep. "There's a lot of things I can do." Where should someone start if they're looking into Beehiiv? 51 00:08:03.312 --> 00:08:16.912 Yeah, you know, that is something that we put as a responsibility on ourselves. User onboarding is maybe the most important part of a SaaS product, is the customer should not have to wonder what's next. 52 00:08:17.012 --> 00:08:27.892 They should start an account, and they should be walked through, "Here is the part of the platform you should start on. Here are the different elements and functionalities available. 53 00:08:27.902 --> 00:08:33.622 We recommend implementing your website first and having a landing page. You, here's a, some templates available. 54 00:08:33.652 --> 00:08:38.512 Here are what the definitions of these different products mean that you might not be familiar with already." 55 00:08:38.592 --> 00:08:51.592 So transparently, we did release a lot at once, and we're already fielding some of the different power users we have who reach out and they're like, "I want to know how to do all the different things you just said yesterday. 56 00:08:51.602 --> 00:08:56.052 I mean, this changes the landscape of my entire company. I'd love to implement all these as fast as possible." 57 00:08:56.192 --> 00:09:06.912 But with that user feedback, we're of course going to develop and, and implement changes in the onboarding flow. But we really do take onboarding very seriously. So the- Yeah... 58 00:09:06.932 --> 00:09:19.972 kind of built-in, productized onboarding is pretty good, and it's gotten better, and it will continue to get better as we continue to release new counterparts. Yeah. So who-- This is gonna be a very tough question. 59 00:09:20.032 --> 00:09:31.292 It's probably gonna be a broad answer as well. Who is the ICP for Beehiiv? Who's, like, actually someone that's a good fit? And, and then even to add onto that, who's a bad fit? I'll start with who's a bad fit first. 60 00:09:31.872 --> 00:09:44.732 There are tools like Instantly and Apollo and SalesLoft that are very good at sending emails targeting cold outreach. It's what they're for. That's what they are built for. 61 00:09:44.832 --> 00:09:50.722 That's how they profess, "This is what you use our product for." Mm-hmm. Beehiiv's not meant for cold outreach. We are meant- No... 62 00:09:50.732 --> 00:09:58.012 for warm email sending to people who have raised their hand and said, "Send me the emails. I want to receive the emails. I read the emails." 63 00:09:58.622 --> 00:10:09.162 We're really meant for a clean hygiene list, high deliverability, you know, warm touches in an email newsletter or email flow. Now, ICP is a, a, a few buckets. 64 00:10:09.832 --> 00:10:18.112 On the one hand, you have Time Magazine, and they're a current customer of ours, a power user. They have about 20 newsletters, millions of subscribers, and they're a newsroom. 65 00:10:18.141 --> 00:10:26.812 In their legacy newsroom, they've been around forever, 100-year-plus, you know, company with who knows how many hundreds of thousands or millions of articles written in that time. 66 00:10:27.872 --> 00:10:38.732 They are a perfect fit for what we call the enterprise platform on Beehiiv, and there's higher security. There's higher s- you know, support touches, dedicated customer success managers. 67 00:10:38.862 --> 00:10:47.692 You have really more granular elements in the platform at that level. And so that type of sender is who I deal with every day. 68 00:10:47.772 --> 00:11:02.252 I'm, I'm dealing with mass media companies, large businesses as well, who have humongous email lists, and they know they need to be doing something more with the email list. They need easier access and usability. 69 00:11:02.582 --> 00:11:15.012 They need better growth systems. They need higher- Mm-hmm... monetization tools and return on their investments. And ultimately, they just need to readjust their strategy with modern tools. That's what I deal with. 70 00:11:15.072 --> 00:11:18.432 That's a great fit for Beehiiv, newsrooms, media companies. 71 00:11:18.572 --> 00:11:39.252 Now, as we just talked about with some of these new tools, another bucket of that ICP would be content creators, people who want the link in bio and a digital product, or people who create courses and want that kind of automatic flow of subscribe, you know, course access, drip campaign, upsell, digital product, you know, consulting. 72 00:11:39.272 --> 00:11:48.372 Like, that's- Okay. Yeah... the, the, the Justin Welches of the world. That's perfect fit- Mm-hmm. Yeah... for the content economy and that category that we're carving out in the space. 73 00:11:48.952 --> 00:11:59.512 And then you have your, your typical just, like, SaaS companies, Product Hunt, and, um, I'm just trying to think of some different SaaS companies. Wow, that's the only one that comes to mind that use Beehiiv. 74 00:11:59.552 --> 00:12:07.452 There's a lot of them, though. I'm just being put on the spot, and I, I'm, I'm blanking here. Yeah, yeah, no. But, you know, people who are a SaaS, Beehiiv. I mean, Beehiiv is a SaaS. 75 00:12:07.532 --> 00:12:20.324 We also use Beehiiv for our own product newsletter, and so-That more warm touch, like always on, I don't wanna say email marketing 'cause that's a very broad term, uh, but email marketing, more traditional email marketing. 76 00:12:20.564 --> 00:12:26.783 But yeah, we're a newsletter first tool, but that is evolving as we launch some of these new tools. Awesome. Thanks for breaking that down. 77 00:12:27.544 --> 00:12:38.084 I feel, I feel like a lot of people spend a ton of time and a ton of effort building out their email strategy, and they're using things like, you know, the legacy tools that could be like MailChimp or something like that. 78 00:12:38.584 --> 00:12:48.964 Uh, maybe they're using something like Substack if they're a creator. What does that migration look like to go from one platform to another if they're already using something else? Yeah. 79 00:12:49.384 --> 00:13:05.244 Well, it depends on what they're using. So with the larger, massive media companies, you know, it could take months to really, fully develop a Beehiiv instance because, you know, they might have dozens of newsletters. 80 00:13:05.304 --> 00:13:09.774 They might have- Mm... five or 10 or 15 million subscribers. They might have- Yeah... 81 00:13:09.824 --> 00:13:19.244 hundreds of thousands of different pieces of content that they're trying to morph and, and, you know, migrate or at least mask as a migration. Lot of complicated nuance there. 82 00:13:19.384 --> 00:13:31.904 Typically, it's not nuanced with a creator or a business. They'll, they'll be moving from MailChimp or Substack or ActiveCampaign or Campaign Monitor, Constant Contact even. 83 00:13:31.944 --> 00:13:38.764 Like, a lot of different platforms out there where you export your data from that platform, you import your data into Beehiiv. 84 00:13:38.964 --> 00:13:48.284 We have a lot of importer tools for, like, a MailChimp where you can also bring over your content, so not just your subscriber data, but all the past archives that you've written on MailChimp. 85 00:13:48.904 --> 00:13:59.204 So in, in general, it's straightforward for, I would say, someone with tens of thousands of subscribers. It's same day- Yeah... same week for sure to just get it all set up. Now, 86 00:14:00.124 --> 00:14:10.904 I always tell people it's going to be up to you how fast the post-migration experience is because some people want one-to-one. I don't want anything to look different. I just want what I have here. 87 00:14:11.424 --> 00:14:19.924 Okay, well, that's one approach, but a lot of people take the opportunity during that migration to change everything, build a new website, build a new newsletter, redesign, you know, everything. 88 00:14:19.964 --> 00:14:25.964 And so of course, that's not gonna maybe take an hour. That could take days or weeks, depending on how much time you spend on it. 89 00:14:26.584 --> 00:14:37.684 But in that case, the onus is on you to inter- either speed up or, or slow down that migration process. Got it. And so if I'm just now starting a business, how do I... I- is there a free version? 90 00:14:37.744 --> 00:14:43.764 Like, how do I get my, how do I get my feet wet? Yeah. There is a free version. There's also a 30-day free trial of the paid versions. 91 00:14:44.264 --> 00:14:53.784 The free version's gonna be a great starting point for someone who has literally no revenue, has no idea what that strategy looks like, and really wants to experiment and play around with the platform. 92 00:14:54.004 --> 00:15:07.163 You're going to be limited on some of the tools I've mentioned, which are gated to the paid only tiers. But we make it as easy as possible for you with that free trial and also the paid tier component. 93 00:15:07.224 --> 00:15:21.524 So the price for a paid plan for up to 1,000 subscribers is different than for up to 200 or 2,050. 2,500 subscribers is different than 5, is different than 25, so you're not paying for a ton that you don't need. 94 00:15:21.584 --> 00:15:27.224 You're paying for what you need at first. And in that case, you can kind of trickle in and experience some of those paid products. 95 00:15:27.344 --> 00:15:34.744 I will say Beehiiv is one of the only platforms that genuinely, if you're using the product well, you will profit from the product. 96 00:15:34.754 --> 00:15:41.014 That's not a promise, because a lot of people, you know, there's nuance there, but a lot of people do profit from the product. 97 00:15:41.064 --> 00:15:48.464 And so if you're implementing some of these ideas, you shouldn't be in the red with the payment to the platform itself. Yeah, yeah. 98 00:15:48.744 --> 00:16:02.484 To give people, if you're listening, you're like, "Oh," like, "Beehiiv sounds fa- kind of interesting," to give you some perspective, my wife just shares on, on TikTok, she just shares interior design ideas, and then she has a newsletter, and she points people there. 99 00:16:02.524 --> 00:16:09.564 Her hope is at some point, a company like a Crate & Barrel will be able to be like, "Hey, can we pay for a placement on your newsletter?" So right now she's not using it. We have it set up. 100 00:16:09.604 --> 00:16:12.284 Right now she's not using it 'cause she's not really pushing a ton of people there. 101 00:16:12.344 --> 00:16:21.304 Like, I keep telling her, "Post more TikToks," because a lot of her TikToks will get thousands and thousands of views, hundreds of likes. I'm like, "Point somebody to an email. Like, just get, get their email. 102 00:16:21.504 --> 00:16:29.424 I don't know what we're gonna do- Yeah... with it. Just get their email. We will figure it out later." So w- I'm, I'm pushing her harder on that, but I, I genuinely think that anybody... 103 00:16:29.504 --> 00:16:36.674 So if you did that or even what I'm doing right now, I'm just, like, reviewing wings around Wisconsin, and I'm trying to point people- Yep... to eatwithtroy.com hosted on Beehiiv. What's up? 104 00:16:36.804 --> 00:16:46.144 And then what I do is I, I p- I don't know, I post like three or four different wing reviews in the last week. Yeah. So I'll take that transcript, upload the transcript, create a whole newsletter with, like, ChatGPT. 105 00:16:46.204 --> 00:16:55.144 Then I put my own voice to it, change the things- Yep... all that fun stuff. Then every Monday, there's, like, a full detailed review of that restaurant, of those wings, like a full score, everything like that. 106 00:16:55.284 --> 00:17:00.004 And then my hope there is kinda like the same thing, kinda like what you're doing with Palmetto Parents- Yep... I bet, is- Yep... 107 00:17:00.024 --> 00:17:07.544 something along the lines of just like, "Hey, like I wanna monetize this, so how do I get some restaurant placements in there?" Maybe somebody's like, "Yo, I've got the best buffalo sauce. 108 00:17:07.564 --> 00:17:12.544 Can you please put me in your newsletter?" Like that kinda stuff. That's my goal, and I think that I'm only scratching the surface with Beehiiv. 109 00:17:12.684 --> 00:17:19.614 I feel like I need to consult with you for 30 minutes to be like, "Yo, how do I monetize this?" But it's super easy. Like, I, I spun up the website. Yeah. 110 00:17:19.664 --> 00:17:29.534 I got the domain and had it hosted on its own domain, and like, I don't... 'Cause y'all use Entry, which Entry is an amazing tool that like- Entry's so simple. I love- I love Entry. Yeah. Love Entry. Yeah. It just... 111 00:17:29.574 --> 00:17:34.784 Essentially when you get a domain, when you get Beehiiv, it's like beehiiv.com/yournewsletter. It's like your website. 112 00:17:34.804 --> 00:17:43.384 When you get a domain, Entry just automatically will go to wherever you bought that domain and then make it only your domain. Yep. So mine's Eat With Troy, but before that- Yep... it was beehiiv.com/eatwithtroy. 113 00:17:43.504 --> 00:17:52.523 Shout out Jacob Wolf. Um. I remember him building that maybe 18 months ago, and it, it is a game changer because we used to have to do- Did he build it? Yeah, he, he works at Beehiiv. He's one of the employees here. 114 00:17:52.584 --> 00:18:01.004 But we used to have to do that manually, and it was not an easy process if you weren't familiar with like CNAME and TXT records and registrars and stuff. So people were like, "How do I do this?" 115 00:18:01.044 --> 00:18:07.834 And it was, I don't know- Entry's so simple... how many support tickets we had. So yeah, now it is, like, just foolproof. It is- Literally press a button... incredibly intuitive. Press a button. Yeah. 116 00:18:07.864 --> 00:18:19.524 [laughs] Um, I will, I will say- Yeah... something you mentioned that I, I wanna... Because I'm on the spot here as, and my reputation's on the line. Don'tBuild an email list if you don't have a strategy to email them. 117 00:18:19.614 --> 00:18:27.424 Mm. That's what I did. Because I have this conversation- Oh. I know, I know. That's why you said that. Oh. And that's why I'm saying this. There are so many conversations I have, and it is, it is a bummer. 118 00:18:27.584 --> 00:18:33.574 I'll think of one. There's one person that came to me, that comes to mind. I use this example all the time. They came to me with 1.8 million subscribers. 119 00:18:33.604 --> 00:18:42.684 They had paid with paid ads and acquisition and, like, a, a legitimate funnel over about two, three years. Never once emailed them. Came to me, "Hey, I'd love to start emailing these people." 120 00:18:43.324 --> 00:18:45.384 You can't do that, and here's why. 121 00:18:45.524 --> 00:19:01.304 From a high level, over that period of time, the number of emails on that list that don't exist anymore, that have never been emailed and so will automatically land in spam because it's been so long since they've subscribed, who forgot you existed, in some cases who died. 122 00:19:01.364 --> 00:19:09.464 I mean, people, "Oh, I've been collecting this list for 10 years. Never cleaned it, haven't emailed them in two years." It's like, well, you have to clean your list consistently. 123 00:19:09.504 --> 00:19:17.664 And there's list-cleaning tools out there. That's not what I'm talking about. Those tools will scrape your list and identify, hey, here are the bounces, the hard bounces. 124 00:19:17.724 --> 00:19:23.164 Remove these from your list immediately, and here are the valid emails. That's good to do, and you should do that. 125 00:19:23.344 --> 00:19:31.024 What I'm talking about list hygiene is you're constantly emailing these people, and then you're proactively removing those that aren't opening. 126 00:19:31.124 --> 00:19:45.684 The problem with acquiring emails and not emailing them is the propensity to kill your domain reputation and your deliverability on those first few sends goes up and up the longer you wait to email that initial list. 127 00:19:45.824 --> 00:19:52.644 So this is what I tell people in your shoes and in your wife's shoes you mentioned. Start the email collection day one. Always do that. 128 00:19:53.424 --> 00:20:09.244 Have a welcome email tied to that email collection also day one, and in a perfect world, have a four to eight email/week plan where you can automatically send them emails. It could be a drip that's just eight weeks long. 129 00:20:09.724 --> 00:20:19.364 Give yourself a buffer time so that by the time you figure out what is the strategy, you have emailed them some value-added email from the acquisition and over the course of some weeks of time. 130 00:20:19.524 --> 00:20:30.364 It's unfortunate, but with how black box the email world is, the email list gets cold way faster than people think. Mm. So- Mm... 131 00:20:30.424 --> 00:20:39.344 90 days even without emailing a list, like, well, you don't have to start from scratch, but, like, you kinda have to take some big steps back to start emailing that list. Yeah. I need to... 132 00:20:39.384 --> 00:20:47.213 I don't have a welcome email, but people are, very small amounts, but people are starting to subscribe to Eat with Troy, and I'm starting to get a little traction. You need email. And don't wait, Troy. Mm. 133 00:20:47.244 --> 00:20:54.644 And I need that welcome email. I need to have, like, a very personalized, authentic welcome email. Maybe, like a- Yeah... my family, I don't know, something where it's just like, I'm a human behind this. 134 00:20:54.664 --> 00:21:02.204 Well, you gotta strike when the iron's hottest because they- Yeah... just gave you their information on their own. Yeah. They didn't have to do that. 135 00:21:02.344 --> 00:21:12.884 So you're waiting two, three, six, eight weeks to say something to them? Like, they might not care about you anymore. They might not care that you exist. The iron is hottest at that moment of subscribe. 136 00:21:13.184 --> 00:21:19.644 And you can get very creative with this. You can implement surveys where you say, "Hey, thanks for subscribing. Tell me about yourself. What part of Wisconsin do you live in? 137 00:21:20.024 --> 00:21:25.904 Do you eat wings, or are you just interested in the story of me eating wings? You wanna meet up in real life someday, yes or no?" Radio button. 138 00:21:26.464 --> 00:21:32.604 And actually log all those answers into the subscriber record on Beehiiv, and then create automation flows for the way they answered. 139 00:21:32.844 --> 00:21:42.184 They say yes or no, you have an automation for both yes and no with an email addressing the way they answered that poll. I mean, all of this is- I have no idea what you're saying. [laughs] I know. 140 00:21:42.244 --> 00:21:52.514 And like- I'm saying it on purpose because- I know you are... this is the, the complexity but the user friendliness of implementing all this. You can do all of what I just described in a day. A day of work- Yeah, yeah... 141 00:21:52.544 --> 00:22:02.364 you can do everything I just described. Mm, all right. All right, I'm gonna probably play around with that today. And if not today, tonight. Yeah. Geez. Yeah. Man, I'm missing out. I'm missing out. This is... 142 00:22:02.404 --> 00:22:11.764 Do you have like- Dude, check out our YouTube video... do y'all have like playbooks and stuff? We do. We have a knowledge base of hundreds of up-to-date, very technical, but easy-to-understand articles. 143 00:22:11.824 --> 00:22:15.904 We have a whole knowledge base team that writes those every day. Very well done. 144 00:22:15.964 --> 00:22:23.324 We also, with everything I mentioned in the winter release event, have a corresponding YouTube walkthrough of what the product is and how to do it or how to use it. 145 00:22:23.924 --> 00:22:29.724 Um, and we have a full-time YouTube team as well behind those educational videos. They're very good. Shout out Steven Van. 146 00:22:30.164 --> 00:22:39.104 He's so good at this, but he really does go all the way down the rabbit hole with each of these products, but in a way that anyone technical or non-technical can follow and understand. 147 00:22:39.164 --> 00:22:50.784 So check out the Beehiiv YouTube channel. It's, it's just very, very well done. Yeah. I saw a LinkedIn post yesterday that said something along the lines of, "Now you're competing with Patreon." Is... Can you tell me? 148 00:22:50.904 --> 00:23:04.804 Like, what, what does that mean? Yeah. I mean, in the sense that we are offering digital products and paid subscriptions and having courses. Like, yes- Okay... we, we are. Nice. There are- So, so, so I have... 149 00:23:04.824 --> 00:23:13.274 I'm a podcaster. I'm really big, and right now I'm using Patreon. I've got like 4,000 patrons, I think is what they call them. Nice. No, no- Wait, are-... not me. This is just- Oh, I was like- This is a-... 150 00:23:13.274 --> 00:23:17.114 "How did I not know this about you?" Dude, no. Oh, you're just- That'd be so-... hypothetical... that'd be so rich- I was like-... I would be... "Wait a second. That's like a- [laughs]... 151 00:23:17.114 --> 00:23:25.284 that's like a six-figure company. What are you doing here?" Yeah. No, no, no. I'm, I'm just giving a scenario. So that's me, right? Yeah, yeah, yeah. So es- essentially, same thing. I can have tiers. 152 00:23:25.364 --> 00:23:38.104 I can have people sign up, and then they can get exclusive content for that tier, yada, yada, yada. The, the scary thing about Patreon is that they are a walled garden where if you use their payment processor, 153 00:23:39.064 --> 00:23:50.104 you're stuck, and that is what Patreon's done. Patreon doesn't use Stripe or, like, a third-party integrated payment processor. Really? Patreon uses Patreon's home-built native payment processor. 154 00:23:50.364 --> 00:23:59.844 You cannot take those paid Patreons with you. Where Beehiiv uses Stripe, and that's very common. Stripe is the largest payment processor in the world. In the... Yeah, yeah. 155 00:23:59.884 --> 00:24:05.594 Most payment processors accept Stripe in some facet. You can take what you make on Beehiiv somewhere else. 156 00:24:05.624 --> 00:24:14.364 If for some reason down the road you decide, "I don't wanna use Beehiiv," I don't suspect you will decide that, but if you do, okay. Like, we make it very easy for you to leave. Patreon doesn't. 157 00:24:14.444 --> 00:24:20.948 If you start acquiring paid patrons, patrons? I don't know, on Patreon-You can't just take them with you. 158 00:24:21.428 --> 00:24:32.588 And so with Beehiiv, you have your paid donations, you have your payment system, you have Stripe integrated, you have digital products, you have paywalls. We have a podcast website integration right now. 159 00:24:32.828 --> 00:24:38.428 Sneak peek for twenty twenty-six is we're going to go very deep into podcasts and so, you know, stay- Mm. -tuned for that. 160 00:24:38.468 --> 00:24:48.568 Right now, it's very easy to just integrate where your podcasts are hosted to your Beehiiv website, and so we've kind of started the skeleton process of what that will become in twenty twenty-six. Yeah. Yeah. 161 00:24:49.148 --> 00:24:57.648 Interesting. So where do you think-- Where does Beehiiv wanna go? Like, what, what are they trying to accomplish? We want to own the content economy. 162 00:24:58.228 --> 00:25:08.828 If you think of where you build your content adjacent or content first business, it's Beehiiv. If you are in the content economy, you have a Beehiiv account. 163 00:25:09.268 --> 00:25:22.867 You have either Beehiiv newsletter or a Beehiiv website or develop your audience with the Beehiiv growth tools or monetize that audience with the Beehiiv monetization tools or all of the above, and many, many more things to come. 164 00:25:23.428 --> 00:25:33.508 And so we want to compete with web builders, and we are. Yeah. We want to compete with email processors and delivery, you know, devices, and we are. 165 00:25:33.608 --> 00:25:47.118 We want to compete with Meta in the sense that if you think of where do I acquire customers as an advertiser, you think Google Ads, you think Meta, you think Beehiiv. Yeah. 166 00:25:47.148 --> 00:25:58.948 Beehiiv will become, and is already really in a way, the one place on the internet that it makes most sense for an advertiser to advertise for highly engaged email eyeballs. 167 00:25:59.488 --> 00:26:04.688 And again, we're in the first inning of what that will become, and we're already, we're already doing it. 168 00:26:04.988 --> 00:26:15.668 We pay out millions of dollars to companies, creators with the ad network, and advertisers are renewing their contracts with us. They're very happy with what they're seeing advertising- Yeah. 169 00:26:15.678 --> 00:26:22.628 -across newsletters on Beehiiv. Yeah. Yeah. That's sick. That's sick. I love that. All right, so this, this all sounds amazing, but I do have one question. 170 00:26:22.708 --> 00:26:33.188 I feel like a lot of companies don't have the bandwidth to do something like this. So let's say I do wanna switch email platforms or I do wanna start using Beehiiv, but I'm like, "I don't know Beehiiv. 171 00:26:33.308 --> 00:26:41.098 I can't learn new, the new tool." Do y'all offer services? Are there consultants? Do you have agencies that you work with? What does that, what does that process look like? 172 00:26:41.348 --> 00:26:49.768 Yeah, we have a list of vetted agencies that we work with and partners. So, uh, you know, kind of all across the spectrum. If you want someone to do everything for you, we have that. 173 00:26:49.888 --> 00:26:56.788 If you want someone to just do, like, paid acquisition, there are partners for that. Someone to just redesign the newsletter or the website, there's partners for that. 174 00:26:57.308 --> 00:27:08.428 And so we lean on those partners, and they're very close to our internal team, and so it's not like, "Hey, here's like a phone number. Call them and, you know, sayonara." It's like we actually know them personally. 175 00:27:08.468 --> 00:27:12.148 We've vetted them. Some of us have even used them for our own businesses. 176 00:27:12.168 --> 00:27:19.427 And so, yes, uh, if you don't wanna do any of it, and you wanna close your eyes one night and wake up the next day and have it all done for you, there are options for that. 177 00:27:19.508 --> 00:27:29.708 I will say we've tried to eliminate the need to do that by making- Yeah. -the experience user-friendly. But I get it, some people are too busy or just don't have the extra bandwidth and would prefer paying for it. 178 00:27:29.748 --> 00:27:35.128 And so we do have vetted partners that we can, uh, certainly suggest for that. Yeah. Got it. Awesome. 179 00:27:35.148 --> 00:27:43.388 Well, I know exactly what I'm gonna do on my Friday night when my wife is out for girls' night, is I'm gonna play around with the AI website builder 'cause I wanna beefy little website. 180 00:27:43.468 --> 00:27:54.508 So if anyone's listening, and they're like, "Damn, this kinda sounds cool," how, how can they learn more? Yeah. Well, first of all, uh, twodadsentech.com is our podcast website, and it is built on Beehiiv. 181 00:27:54.768 --> 00:28:01.788 So that's a great example of Beehiiv website. I'll also- It's a great website. -in the show notes... Yes, and, and shout out again to Steven Van, who built that. 182 00:28:01.968 --> 00:28:09.948 But we have two websites that I'm going to drop in the show notes. One is called Very Good Newsletters, and one is called Very Good Websites. 183 00:28:10.528 --> 00:28:22.788 Both are showcasing handpicked websites and Beehiiv newsletters that are just amazing, and they'll give you a lot of different creative energy and juices flowing of, like, what's possible here, what have other people done. 184 00:28:22.928 --> 00:28:32.728 I'll drop those in the show notes as well. But if you wanna get started, click the link in those, in the show notes for beehiiv.com and just start an account and get thirty days free right off the bat. 185 00:28:33.128 --> 00:28:43.948 Hit me up, daniel@beehiiv.com if you have questions. It's B-E-E-H-I-I-V, and we would love to help you out at Beehiiv. Troy is just here for the ride. He's not a Beehiiv employee, but he's a Beehiiv customer. He's a fan. 186 00:28:44.068 --> 00:28:52.908 So, um, hit me up. Big fan. I'd love to give you whatever you need to, to help you get started. Awesome, Daniel. Thank you. And for everyone listening, we'll see you next week. See you next week.