WEBVTT

1
00:00:00.080 --> 00:00:00.760
Hey, listeners.

2
00:00:00.850 --> 00:00:13.440
Welcome back to another episode of Two Dads and Tech talking about things that you think about but don't want to talk about or maybe don't have anyone to talk to about, sometimes loudly, while drinking coffee.

3
00:00:13.480 --> 00:00:21.700
The podcast. I'm Troy Monson. I'm the CEO and founder over here at Demo. We are a place to evaluate software without being forced into sales cycles.

4
00:00:21.900 --> 00:00:34.620
And I'm Daniel Burke, husband, dad to two incredible boys, sales leader, LinkedIn lunatic, and Beehive newsletter evangelist. Thanks for tuning in for the next 45 minutes. We hope you enjoy this episode.

5
00:00:34.660 --> 00:00:45.240
Daniel, how about you say we go ahead and get into it? Let's do it. Hey, Troy, before we get started, let's give a quick shout-out to our sponsor. Have you ever noticed how many billboards are out there?

6
00:00:45.260 --> 00:00:55.080
And have you ever thought about putting your brand on one? Enter AdQuick, the company revolutionizing out of home advertising, or OOH for short.

7
00:00:55.860 --> 00:01:05.600
AdQuick makes it incredibly easy to buy ad space on billboards, buses, kiosks, and transit shelters. Pretty much anywhere people are out and about. But they don't stop there.

8
00:01:06.140 --> 00:01:17.170
They've also simplified how you measure success. With AdQuick, you get real data and real results, so you know exactly how well your ad is performing. OOH advertising works because it's impossible to ignore.

9
00:01:17.670 --> 00:01:28.480
Whether someone's walking by, driving past, or waiting at a bus stop, your message gets seen, and it sticks. If you've ever thought, "My brand deserves a billboard moment," AdQuick is the answer.

10
00:01:28.860 --> 00:01:44.540
It's smart, simple, and incredibly effective. That's adquick.com, A-D-Q-U-I-C-K.com. Check it out and see how far your message can go. Daniel, you are an incredible reader. Hey, man.

11
00:01:45.040 --> 00:01:52.340
You gotta, you gotta just, you gotta just make them, make them believe it. Make them believe the words. [laughs] Hey, great job. Um, before- Thank you...

12
00:01:52.370 --> 00:02:00.880
before we get into the whole podcast as well, thanks for shouting out the sponsor there. Um, one, obviously happy birthday. Uh, I hope you have had- Happy birthday... an amazing birthday, man.

13
00:02:01.700 --> 00:02:11.260
We celebrate birthdays year-round here in the, uh, Two Dads in a, in a, in a Truck podcast. [laughs] I... Why, why, why am I so bad? [laughs] We should change, we should change the name

14
00:02:12.400 --> 00:02:19.989
every- Every single episode we call it something different. That'd be hilarious. Um, I, I wanna quiz you. Oh, goodness. I wanna quiz you on something. Okay, okay. Quiz me. Quiz me.

15
00:02:19.989 --> 00:02:26.420
So I, I know that you are a, a big social media guy. I also know- Yep, yep... that you are up to date with today's slang.

16
00:02:26.900 --> 00:02:38.020
So I'm gonna read you a definition, and I want you to tell me what slang word goes with that definition. Okay. I- This is gonna be fun... as I'm reading these right now- Okay, okay... I think you're gonna do a good job.

17
00:02:38.220 --> 00:02:55.960
Okay. Um, to lie or exaggerate. To lie or exaggerate. Cap. Attaboy. Um, charisma or a vi- Rizz... charisma. Look, [laughs] you, you don't even... [laughs] I don't even need to say the definition. You'll already know.

18
00:02:56.200 --> 00:03:02.040
Um- Just give it to us... pretty much- Ohio... pretty... [laughs] I don't have those two on this list. Okay.

19
00:03:02.090 --> 00:03:11.570
Um, so this, this- So we're, we're like kinda like Boomer, Boomer millennial slang, not like Gen Alpha 12-year-old slang. 'Cause- Exactly... I could go both ways here... like 40-year-olds say this. Yeah. Yeah, yeah.

20
00:03:11.760 --> 00:03:27.660
Okay. So this next one is, it's a short word for another word, and it's often used... I thought it was used to talk about somebody's butt, but I guess it's- Yeah... an ex... Yeah. [laughs] Attaboy. Um,

21
00:03:29.060 --> 00:03:45.680
this one might, might stump you a little bit. To do something exceptionally well or stylishly. Oh. This is, this is less Gen Alpha and more like Gen Z. Either slay or ate.

22
00:03:47.860 --> 00:04:01.640
I love both those answers, and it is slay. Good job. There you go. Um, sketchy. My thesaurus isn't working here. Sketchy? There's another word to describe it.

23
00:04:01.680 --> 00:04:11.359
It's giving me two words to describe this word, but one of those words has the word in it, and I don't know if that's a good enough hint or not. I don't know. I'm blanking.

24
00:04:11.460 --> 00:04:22.780
I think I, I think I dialed my IQ so far down that I'm having trouble coming back up. No, no, no. It's okay. Your IQ is, I know it's not really high, but I'm gonna- Failed all my test scores.

25
00:04:22.870 --> 00:04:35.450
The IQ limit was not even reachable. Um, all right. I'm gonna give the first definition, and this is gonna give it away. Okay. But suspicious or sketchy. Oh, sus. Okay. There it is. Yeah. It's sus. I know. Sus. I know.

26
00:04:35.460 --> 00:04:43.380
Yeah, yeah, like sketchy... 'Cause sus, yeah, yeah. I, I, I can see where, I can see where the ChatGPT may have thought that, that that's the definition for sus.

27
00:04:44.300 --> 00:05:00.380
[laughs] Um, something really, really good, often food related. Mm. I know you know this one. Ate? Like, I, I don't know. That's, like... I don't know. I, I probably do know, but these definitions are hard.

28
00:05:00.440 --> 00:05:09.600
I don't, I don't work this way. My, my brain just goes straight to the word, not what it means. I know. You, you work flip-flop. So this one's bussin. Oh, yeah. Right? It's definitely. Yeah. That's bussin. Okay.

29
00:05:09.620 --> 00:05:19.440
It's bussin. I haven't used that one in a while. Yeah, it's been a bit. That's like two years old. Um- Yeah... agreement or confirmation. I think my brain just stopped.

30
00:05:20.540 --> 00:05:29.400
So, so you go up to, let's just say, a friend, and you're like, "Hey, man, you wanna go to PF Chang's later?" And that friend then says one syllable.

31
00:05:32.220 --> 00:05:42.380
I, I'm sa- I'm thinking of all the ways that I would say yes, and they're all idiotic and not normal. Like, I'd be like, "Bet." I mean, I... All right, bet. Bet? Okay. It's bet. It's bet. [laughs] Okay, cool, cool.

32
00:05:42.720 --> 00:05:52.840
I actually th- like, that is, yeah, yeah. That is exactly what I would say, but I was like that can't be the answer. But it is. It's very common. Yeah, there it is. Yep, yep. There you go. So average or mediocre.

33
00:05:52.900 --> 00:06:08.692
That movie was so... Mid. Attaboy. When somebody gets more replies and engagement than the original postOh, they got ratioed Attaboy. This one I, I actually have never heard.

34
00:06:08.792 --> 00:06:23.672
Outdated or trying too hard to be trendy. Boomer? No, it says cheugy. Have you heard that? C-H-E-U-G-Y. Cheugy. That's... No, that's gotta be, that's gotta be youngins. That's, that's... We're, we're, we're too old.

35
00:06:24.392 --> 00:06:34.232
Yeah, I think we might be just too old for that to be something we know. I've got one last one here for you. Somebody who goes overboard trying to impress somebody else, typically a female.

36
00:06:37.312 --> 00:06:47.292
Like, typically they try to impress a female. This isn't typically a female. Maybe it is. I think it goes both ways, but- Like alpha? I don't know. I'm not sure. I don't know. I don't know. This one's simp. Oh, yeah.

37
00:06:47.552 --> 00:06:56.472
Simpin', simpin' hard. Yeah, yeah, yeah, yeah, yeah. Yeah. Yeah, I thought the simp king himself would know- [laughs]... what a simp was, but, uh- No, I, I, I simped before simping was cool.

38
00:06:56.592 --> 00:07:03.272
That's how I got Courtney to marry me back in the day. [laughs] You were such a simp. Still simping though. Hey, we're gonna do a quick pivot here.

39
00:07:03.332 --> 00:07:17.222
So, a- and I'm bringing this up because you posted about it yesterday on LinkedIn. For the listeners, first and foremost, let's congratulate Daniel Burke here. He's lost over 40 pounds. He's ran 300 miles. Yeah.

40
00:07:17.222 --> 00:07:32.232
Thank you. He's completely done a life change here in 2024. Now, what he did was he posted about it on LinkedIn. Mm. Do you think workout posts/health-related posts are cringey on LinkedIn slash...

41
00:07:32.772 --> 00:07:40.892
I'm not saying your post was cringey, but- Uh... do you th- [laughs] But do you think- [laughs]... do you think when you see them, do you think that they're cringey?

42
00:07:41.052 --> 00:07:53.512
So here's my thought on posting cringe content on any platform, LinkedIn included. If you're posting something that is genuine,

43
00:07:54.432 --> 00:08:08.932
then you can say, this is maybe progressive, you can say pretty much whatever you want. Here's what I do. I often post incredibly cringe content that I am aware is cringe because it's cringe.

44
00:08:08.992 --> 00:08:24.772
That's like half of my brand on LinkedIn. The other half of my brand is sales leader, newsletter operator, strategist, and recently in the last six months, this health aficionado. I'm not a health expert.

45
00:08:25.252 --> 00:08:40.272
I'm not a health guru. It's literally just sharing what my own experience and my own health journey has been like. It's, it's kinda random. I don't share a lot about it, but when I do, it seems to resonate with people.

46
00:08:40.392 --> 00:08:56.912
So yeah, I t- I talked about lost a bunch of weight, ran a bunch of, you know, miles, three races in 2024, kind of as like a, hey, you, you have the ability, anyone reading this has the ability to completely uproot their entire lives and change.

47
00:08:57.492 --> 00:09:04.852
And it, it doesn't take that long. I think people think, "Oh man, it, you know, committing to something for years is so difficult."

48
00:09:05.512 --> 00:09:17.802
And mind you, my health journey is going to extend far beyond just the last six, seven months. But it only took three months, two months to, to really solidify the, the habit of being healthy.

49
00:09:18.472 --> 00:09:28.092
Now it's just, it's just who I am. It's going to carry me through '25 and beyond. Um, but yeah, do, do I think it's cringe? I do think there are people that are cringe with what they post.

50
00:09:28.732 --> 00:09:45.572
I, I absolutely think there's cringe content out there. It's clickbaity. It's, it, it's disingenuine. Like, you, you know there's an angle. Um, you know, I think be yourself. Post, post what you want. Um- Yeah...

51
00:09:45.612 --> 00:09:55.812
but I've been on LinkedIn Lunatics quite a bit as well, so it's, it's, it's fun. It's fun to see yourself up there on Reddit every now and again. You know, I actually have never looked at that Reddit thread.

52
00:09:55.872 --> 00:10:09.192
And, and to your point- No?... I, I, I'm in complete agreement that I think a lot of people do it more so for the engagement and more so for- Yeah... um, I don't know if it's self-fulfillment, whatever it might be.

53
00:10:09.232 --> 00:10:19.611
And that's perfectly fine if it is. You know, sometimes, like, we, we like ego boost, right? Um- Mm-hmm... but you can tell when some people are posting it just for an engagement post versus some people that are- Yeah...

54
00:10:19.652 --> 00:10:27.572
like you mentioned, very genuine. Like, hey, you can change and turn your life around if you started today- Yeah... kinda thing. Um, but yeah, I've never been on...

55
00:10:28.352 --> 00:10:35.972
I don't know if I've ever been on LinkedIn Lunatics as, as a, as a thread or discussion. I don't even know what you'd call it, but- I don't know. I don't know. I don't know... I'm not a, I'm not a Reddit guy.

56
00:10:36.072 --> 00:10:43.512
Um, but yeah, I was, I was wondering that 'cause I saw your post. I didn't think yours was cringey at all, by the way. I thought it was definitely genuine. Um- Thank you. Thank you... but it did make me think.

57
00:10:43.532 --> 00:10:53.752
It did make me think about it, and so... 'Cause I- There's some cringe ones out there. There's some cringe ones out there. Should we call everybody out that's cringey? I think we should. Okay. Yeah.

58
00:10:53.772 --> 00:11:02.012
Let's just start listing them off. I got like 10 top of mind right now. All right, cool. You start. Actually, do you want- No. [laughs] I'm kidding. That would be so bad. We're kidding.

59
00:11:02.492 --> 00:11:10.162
We'll, we'll write it down and, and just share it just enough to each other to see, and then no one else will be able to... Uh, yeah, right.

60
00:11:10.192 --> 00:11:20.612
Honestly, I, I guarantee there are dozens of people that think I'm probably the cringiest person on the internet, and I actually love that about myself. Like, hey, hey, think that about me.

61
00:11:20.712 --> 00:11:31.662
I'm happily married with two awesome kids, own a house, have a great job. Like, I'll be cringe. I'll be cringe because I have a great life. Yeah. But it's fun. Yeah. It's fun to... I, I,

62
00:11:33.282 --> 00:11:43.012
I like, I like rubbing people the wrong way sometimes. Hey, you know, to heck with them. Um- Yeah, exactly. So I got something else for you. I- Tell me... on Christmas Eve...

63
00:11:43.072 --> 00:11:50.532
Do you watch the Santa Tracker on Christmas Eve with your kids, just, like, see where Santa's flying and stuff? I should have. Yeah. Uh, didn't even think about it. That would've- Yeah...

64
00:11:50.572 --> 00:11:59.112
my, my three-year-old would have loved that. Oh, my son loved it, and so we watched the Christmas, the Santa Tracker, whatever it is, and you can see how many presents he is delivering and everything like that.

65
00:11:59.752 --> 00:12:14.102
Um, what I realized was it wasn't even Santa that was going across the entire globe delivering presents. It was Brian Lamana. Oh, no.Brian Lamana?

66
00:12:15.602 --> 00:12:28.342
It was Brian Lamana that did-- So I don't know if your son got any presents from Santa. It wasn't Santa. Oh, I was just talking to my wife about how I had a feeling Brian Lamana was going to ruin Christmas this year.

67
00:12:28.482 --> 00:12:39.742
Um, he told, uh, he told his audience on LinkedIn that he bought a dog. Cute dog. Took a picture of it on the Gong rooftop, which is like a dog paradise or something crazy in Chicago,

68
00:12:40.922 --> 00:12:52.682
and the dog looked like it was ready to steal Christmas from little boys and girls. I don't know why. I can't tell you. I can't, I can't even characterize exactly what I felt in that moment, but something,

69
00:12:53.602 --> 00:13:06.202
something in me boiled up inside and said, "Brian Lamana is here to steal Christmas." Yeah. I never would've took him as somebody that had a direct relation to the Grinch, but I thought the same thing about...

70
00:13:06.282 --> 00:13:13.392
I immediately turned the phone to my wife and I said, "Look at this dog and tell me what you think." And she said that same exact thing. No thought- Unacceptable.

71
00:13:13.922 --> 00:13:27.322
Brian, if you're listening to this, I'm calling you out and I need you to respond, or else. I'm gonna do another pivot here. Okay. Is it about Brian Lamana?

72
00:13:29.062 --> 00:13:41.041
What if we just pivoted back again to Brian Lamana? [laughs] No, we- People, people who don't know who Brian is are so confused. Yeah. And, like, who knows if Brian even hears this. Ideally, he does. That'd be so funny.

73
00:13:41.582 --> 00:13:49.962
I was actually- 90% chance he doesn't... there is a 90% chance that he does not. I, I... He's in Chicago, about two hours away. Oh, right. I told him that we should go grab lunch or dinner or something like that.

74
00:13:50.002 --> 00:14:01.222
He said, "Yeah." Isn't that really cool? Dude, I'll fly up. We should do an in-person podcast with Brian in the Gong Tower. We should, and the whole podcast- He could totally hook us up...

75
00:14:02.102 --> 00:14:08.572
should be like, you know how you have, like, your Chuck Norris sayings? It should just be- Absolutely... 50 minutes of us talking about Brian Lamana [laughs] and, like, things that he does.

76
00:14:08.822 --> 00:14:21.882
[laughs] And he's in the background, but we cut him off. Every single time he takes the mic, we just cut him off and keep going for like 45 minutes. Dude, I personally would love that. Um- Same...

77
00:14:21.902 --> 00:14:30.382
so I've got a, I've got a question for you. I think this is an obvious answer, and I hate saying that. I'm, I should delete that, but I won't for the sake- You should... of anybody listening. But you should.

78
00:14:30.402 --> 00:14:46.542
Do you think a company would succeed or succeed more with or without sales or marketing? So, like, if you took away sales or you took away marketing- Hmm. I have a spicy take on this...

79
00:14:46.722 --> 00:14:51.272
and, and, and let me, let me actually, let me... I think I'm gonna love your spicy take, but let me also- Do it...

80
00:14:51.272 --> 00:15:01.402
caveat this in saying if there's no, if there's no sales team and you're only doing marketing, there does have to be somebody there to, like, take the order. I'm not saying it's 100% PLG.

81
00:15:01.462 --> 00:15:04.102
Like, there is somebody to have a discussion, but if you're like- Yeah...

82
00:15:04.162 --> 00:15:11.012
if you're doing no outbound or anything like that, do you think a company will be more successful if they only had marketing or if they only had sales?

83
00:15:12.342 --> 00:15:34.522
I'm not just saying this because I have a background in marketing and sales, but I do believe genuinely, myself removed from the equation, the absolute best salespeople understand and consistently implement marketing and growth strategies in their selling, and the best growth marketers

84
00:15:35.622 --> 00:15:48.242
deeply understand what it is to sell to the person on the buying end. And in that case, whether or not they've actually sold could be debatable, but they understand it.

85
00:15:48.282 --> 00:16:15.522
And so I think too often, growth marketing, marketing, whatever, growth, however you wanna spin that, and sales are so deeply siloed in an organization that, one, there are projects that are working cohesively or in parallel that aren't actually connected or bridged, so there's, you know, 3X as much manpower being done for what 2X actually could accomplish if there wasn't a silo.

86
00:16:16.212 --> 00:16:27.722
But also, there are these different personas and ICPs and projects and initiatives created, again, in parallel, but neither side knows the other is doing something similar.

87
00:16:28.282 --> 00:16:38.942
And so that horsepower that comes from, you know, two people, three people, four people working on a single goal together is unachieved or unattainable because there's a silo.

88
00:16:39.022 --> 00:16:44.962
So I think the best sellers are growth marketers. The best growth, growth marketers are sellers. But why do you ask? That- What do you think?

89
00:16:46.342 --> 00:16:56.962
You know, what's the, the most annoying part is, like, that is such a cop-out answer, like, kind of to say. It is a cop-out answer. You know? A- and it's because you don't wanna get in trouble. Um, so what do you-

90
00:16:58.262 --> 00:17:11.482
Here's what I think. Probably half of a sales org and half of a growth org in a company, let's say, beyond 500 people, could probably be eliminated. Yeah. I agree with that.

91
00:17:13.562 --> 00:17:23.102
Going to ask you something, so I'll, I'll, I'll answer your question. Okay. Let's say, let's say... Okay, great. So you eliminate marketing or you eliminate sales.

92
00:17:23.162 --> 00:17:30.192
Your, essentially, your answer was the best, the best marketers are sellers and the best sellers are marketers, which is super annoying. Yeah. But [laughs] yeah- I love it...

93
00:17:30.212 --> 00:17:32.142
'cause, like, you can't get in trouble for it... I'm gonna cop out of every question.

94
00:17:32.682 --> 00:17:43.322
But let's say, like, let's say you do marketing successfully, or you do sales successfully, but the product is just a crap product at the end of the day. Do you think that that company can still be successful?

95
00:17:43.402 --> 00:18:01.202
'Cause I see a lot of products going through this right now. I think it depends. I just watched the movie with Channing Tatum and Black Widow from Marvel. What's her face? Oh, Magic Mike. I love that movie.

96
00:18:01.902 --> 00:18:07.922
No. [laughs] I'm kidding. The one, the one about NASA, Apollo 11. I can't remember the name. It's on Apple TV. Yeah, I know. It's a great movie.

97
00:18:08.432 --> 00:18:24.286
Watched it last night, and, uh, her, her entire role, she was hired by the president of the United States to sellGoing to the moon, because the funding in the '60s and '70s were absolutely depleted. NASA had nothing.

98
00:18:24.736 --> 00:18:31.906
They had this grand vision, "Let's go to the moon, let's..." You know, the moon race of getting there before Russia, all this great stuff happening, but they just didn't have the money or the funding to get there.

99
00:18:32.286 --> 00:18:47.076
So they hired this girl, who is the actor that plays Black Widow from Marvel, who I'm blanking completely on right now. And she went and literally sold the United States on taking astronauts to the moon.

100
00:18:47.516 --> 00:19:00.586
So this whole movie is about her sales tactic and marketing prowess of selling a product that, of course, was a dream, and achieving the impossible, all these things that were invented for the purpose of actually going to the moon.

101
00:19:01.246 --> 00:19:13.706
Now you ask, can a seller sell a, a crap product? And the reason I think of this movie is 'cause she did a lot of really, really shady things to sell the moon.

102
00:19:14.186 --> 00:19:21.076
I mean, just straight up, like, lied, like, a lot, like, to senators and politicians and just to get money.

103
00:19:21.506 --> 00:19:32.486
Um, had, like, all these different personas and voices she used when they were talking to someone who-- with an accent, and just fake backgrounds, aliases. I'm like, good grief. Insane. Like a, a, a psycho.

104
00:19:32.546 --> 00:19:47.006
Like a, a sociopath. But she sold the idea of going to the moon, and in this case, the product didn't exist. It was achieving the impossible, creating something to get where had no one had ever been before.

105
00:19:47.666 --> 00:20:00.846
So the reason I think of that movie, I think if the seller is insane enough, I don't, I don't think you have to lie. I'm not encouraging that, but if they're insane enough to go become, almost like method acting, become

106
00:20:01.746 --> 00:20:16.986
the product, I think they can sell anything. And I'll, I'll shift gears to saying what I have done in the last two and a half years at Beehiiv. Beehiiv is the absolute best newsletter platform on the internet.

107
00:20:17.506 --> 00:20:30.986
That is my belief right now at this point in time on December 27th, 2024. When I joined, we were 10 people. The product was nascent.

108
00:20:31.026 --> 00:20:45.226
It had not grown to 80 employees, to 20 million in revenue, to, you know, tens of thousands of highly active massive senders. We sent 16 billion emails this year. I mean, we have grown astronomically.

109
00:20:45.246 --> 00:20:49.766
But here's what I did very, very effectively when I was hired two and a half years ago.

110
00:20:50.066 --> 00:21:01.046
I convinced the buyers that this is the absolute de facto best newsletter platform that has ever been breathed into existence in the history of mankind.

111
00:21:02.006 --> 00:21:17.436
And whether or not we actually were in tw- 2022, you better believe I positioned Beehiiv like the only logical thing to buy if you were sending newsletters in 2022. Yeah.

112
00:21:17.486 --> 00:21:27.346
So a lot comes back to the seller. If you can't sell your product, there's probably something about the product that sucks, because there are products that sell themselves.

113
00:21:27.366 --> 00:21:37.466
But you as a seller need to figure out how to sell the product, even if you have no help from the product. Yeah. That's my opinion. Yeah. Yeah, and I love the, I love the thoughts there.

114
00:21:37.726 --> 00:21:45.146
Um, I'm gonna come back to your question- Yep... which was pretty much repeating my question. Um, I think

115
00:21:46.066 --> 00:21:54.086
to build a semi-successful company, you can easily do that without marketing, and what I mean by semi-successful is very subjective. I know a lot of founders.

116
00:21:54.186 --> 00:22:05.186
Now that I'm in this whole founder space, I've, I've become friends with many founders who have scaled their business to one, two million in revenue with just themselves as founder-led sales, no marketing team.

117
00:22:05.206 --> 00:22:12.396
They're kinda just out there doing, like, mass outbound and things like that, 'cause it is the cheapest way to actually go out and get in front of a lot of people. Yep.

118
00:22:12.396 --> 00:22:20.516
And they're doing it really, really well, and they do it really well through referrals, so they have really close relationships with, with their customers, and then they grow that way. Yep.

119
00:22:20.526 --> 00:22:30.946
But I think to scale a company to a decent size, you'll definitely need marketing. Um- Mm-hmm... so there's, there's my cop-out answer too. Like, I think both of them are, are very important. Yeah.

120
00:22:30.976 --> 00:22:40.186
And I do agree with you, like, that best sellers are, are good marketers as well. Right now I see a lot of companies, um, hitting some churn because- Mm-hmm...

121
00:22:40.246 --> 00:22:53.586
they have a lot of hype behind the product, but when people use it, it doesn't work as it was described- Mm. Mm... or it doesn't work as maybe people would have thought before, before purchasing it. Um- Yeah...

122
00:22:53.626 --> 00:23:03.846
so that's why I asked that. That's why I asked that. And so that, I think that's an amazing segue to tipping culture. What are your thoughts on tipping culture this, this year and, and [laughs] tipping in general today?

123
00:23:04.586 --> 00:23:12.926
Yeah. Yeah. W- like, what's going on? Scarlett Johansson, by the way, is, uh, the actor I, I was talking about from that movie. Anyways, tipping culture.

124
00:23:14.206 --> 00:23:23.046
I went to breakfast with my wife and kids and her mom this morning, so my mother-in-law, and I tipped what I thought was generous. It was a $70 bill.

125
00:23:23.166 --> 00:23:36.126
Um, like the whole check was $70 after taxes, and I gave $20, so it was like 28%, which is like, you know, I was feeling, you know, it's Christmas time, you know, Happy New Year, tip generously.

126
00:23:36.206 --> 00:23:47.206
And what I thought to myself was 28 is good. Like, any server or waitress looking at 28 is not upset. I think that's good.

127
00:23:47.286 --> 00:24:04.446
But there are, I think, expectations now where the 15% of 2010, I would say, is now, like, kind of offensive, where you only get 15%, and it's like from the waiter's perspective,

128
00:24:05.376 --> 00:24:13.446
"Oh, so you're telling me you did the easy math of multiplying the decimal by two and then, like, more math to make it 15% instead of just giving 20%?"

129
00:24:14.226 --> 00:24:32.122
And so I think especially with very low value purchases like $5 coffees and stuff, the expectation is like-25, 35, 40% in some cases where it's like a, a $2 coffee and the tipping screen isn't even percents, it just says one, two, and $3.

130
00:24:32.162 --> 00:24:46.302
I'm like, "Yo, that's 100% tip." So tipping culture, two opinions. One, I feel like what should have been a, an act of generosity of, "You did a great job.

131
00:24:46.342 --> 00:25:01.342
Here's a tip," has turned into an obligation and a culture of if you don't... if you aren't generous here with this tip, you are wrong, which completely defeats the entire meaning of generosity.

132
00:25:01.782 --> 00:25:10.492
It's no longer about generosity. It has nothing to do with generosity. It's, "No, you have to tip or else you are morally bad." I think that's messed up. I think the second thing,

133
00:25:11.762 --> 00:25:26.382
at the end of the day, people who are relying on tips aren't paid well, and I think there's something to be said about if you're not paid well and need tips,

134
00:25:29.442 --> 00:25:41.522
either you work at the wrong place, go get a job that doesn't pay so poorly that you actually need tips or... Well, a- actually I think that's what it is. Like if, if, if you need these tip- I don't know. I don't know.

135
00:25:41.542 --> 00:25:54.382
Uh, it's- I don't know. So I'm gonna, I'm gonna finish your answer there. Yes. The last part. Or provide a service so damn good that it makes- There it is... somebody wanna tip a generous amount. Yes. And- Yes.

136
00:25:54.422 --> 00:26:02.702
And, and- And, and I agree with you. I feel like even 20% nowadays is almost like, "That's it? 20%?" Only 20? Um- Yeah, yeah. I know. Yeah. It, it is...

137
00:26:02.782 --> 00:26:13.142
It's gotten, it's gotten out of hand, but I also, I get it from the other perspective, like that's what people live off of, and I know that they ch- well, some choose to go in that industry, some end up in the industry, right?

138
00:26:13.182 --> 00:26:18.462
Same with B2B tech sales. Mm-hmm. Some just kind of end up here. And so yeah, it's... I was randomly thinking about this.

139
00:26:18.542 --> 00:26:28.452
My, my buddy had a somewhat viral post on LinkedIn where there was like, he had a contract signed and he sent over an image that said, "Please choose your tip." [chuckles] And it was like the 10%, 20%. Yes.

140
00:26:28.542 --> 00:26:37.262
Um, but I thought it was funny, and I was thinking about it. Um, same way I'm thinking about another question for you, and then I'll let you ask me a question. I feel like I'm spit balling over here. All right.

141
00:26:37.311 --> 00:26:37.311
All right. All right.

142
00:26:37.342 --> 00:26:53.002
Do you think influencers, like fitness influencers, Instagram influencers, not necessarily LinkedIn influencers, but we can throw them into the mix for this question, do you think they are more harmful to mental, to mental health than helpful?

143
00:26:55.762 --> 00:27:12.902
Hmm. That's a great question. I, I will, I will use AG1 as an example, and let me say that I am an AG1 affiliate because that's probably useful for everyone listening to this to know.

144
00:27:13.862 --> 00:27:20.002
I, I do not... I, I don't sell many products. Like I, I'm, I'm not just like mindlessly like Amazon affiliate.

145
00:27:20.062 --> 00:27:27.982
You know, there's like the Amazon, TikTok, and Instagram accounts that just like have a page of a billion different links, and they get paid off of a- all of them, and they're wealthy.

146
00:27:29.022 --> 00:27:42.702
I am an influencer for AG1, and I actually use AG1, and I've actually personally experienced the effects in my own life from drinking AG1 or Athletic Greens, you might know it by.

147
00:27:43.442 --> 00:27:49.032
There are, I don't know how many thousands of AG1 influencers, like a lot. A lot of AG1 influencers.

148
00:27:49.822 --> 00:27:58.322
And I think a lot of them, and when I'm-- Like I, I, I often see like the product placement and some people just like shout outs for the affiliate link and stuff. I'm like,

149
00:28:00.122 --> 00:28:13.922
"Do you actually though take it like, like are you just trying to get an easy, you know, payout here or..." And so I, I think there's, there's a facade that influencers can typically create

150
00:28:14.962 --> 00:28:27.742
that you s- so you asked about mental health. It almost creates this very fake reality of the followers of that person saying or thinking or believing to themselves like, "I have to be this certain way.

151
00:28:28.102 --> 00:28:39.462
I have to use the makeup that they're selling. I have to use the, the greens that they're consuming. I have to, you know, have my life together." Even the product placement of like, wow, they drive this fancy car.

152
00:28:39.501 --> 00:28:51.142
They don't have a job, so their job is being an influencer, which is very, like very select few people make six, mid-six, sometimes seven plus figures influencing.

153
00:28:51.902 --> 00:29:09.142
But the people who are watching these TikToks while they're taking a dump at work are all upset that they're making $20 an hour in their desk job while they watch this person make $20,000 a day selling their item of choice, whatever partnership they're selling that day.

154
00:29:09.172 --> 00:29:17.362
And so I think it goes hand in hand with what I believe social media does to mental health. Influencers, I think, can improve mental health.

155
00:29:17.422 --> 00:29:23.502
I know a lot of influencers who are actively attempting to improve mental health, like mental health influencers, those exist.

156
00:29:24.192 --> 00:29:35.382
But I think the danger is trying to convey what you're influencing as what's normal or what should be achieved or what like your North Star is as a person.

157
00:29:35.862 --> 00:29:43.852
And so these people start to get obsessed with the image and the influence of the, the different people they're following and start to hate their own lives.

158
00:29:44.222 --> 00:29:51.562
Like, gosh, these, these people, their families look so perfect. Their hair looks so beautiful. They're... They, they get all these free clothes from their partnership.

159
00:29:51.602 --> 00:29:57.222
They're so skinny or they're so ripped or all their accolades. They make so much money.

160
00:29:58.102 --> 00:30:12.822
I mean, it can weigh on you just like I think doom scrolling on LinkedIn or Twitter or YouTube or TikTok or wherever you doom scroll can weigh on you simply by trying to mentally exist in a world that is not yours.

161
00:30:12.862 --> 00:30:25.718
What do you think? That's exactly what I think, right? It's both good and bad. Yeah. But I'm gonna force you to answer the question. Do you think it's more harmful or more helpful?I think

162
00:30:26.678 --> 00:30:35.978
the blanket statement, I would say it's more harmful. I think it... I think I would, I would say it's more harmful than good. I think I'd agree with that.

163
00:30:36.078 --> 00:30:46.338
Um, and who knows, maybe there's economic effects that we're not even thinking about, like maybe from a business perspective, them selling all those AG1s is a really good thing for the economy. Who knows, right?

164
00:30:46.398 --> 00:30:51.518
Like, maybe it's supplying- Yeah... jobs. Um- Right... but yeah. Even me, I look at some...

165
00:30:51.558 --> 00:31:00.078
I don't have Instagram anymore, but I look at TikToks, and I see, like, this dude who's doing a workout, and I'm like, "Ooh, I should do that exact workout that he's doing," 'cause he is ripped, and I'm trying to get more- Yep...

166
00:31:00.118 --> 00:31:07.938
more in shape. But just 'cause I go and do that workout 100 times doesn't mean I'm gonna look like him, right? And so- Yeah. Yeah. I, I mean, I'm, I'm, I'm guilty. I'm guilty as ever.

167
00:31:07.958 --> 00:31:14.038
Well, and there's genes, genes at play here with, like, with fitness influencers. I follow, like, uh...

168
00:31:14.078 --> 00:31:27.078
There's a runner who I'm like internet friends with, Brady, and he did a 2:26 marathon a couple months ago, and I did a 2:59 half marathon at the same time. So we all know the differential here.

169
00:31:27.198 --> 00:31:35.818
I don't follow people like that to be like them. I follow them because they inspire me. It's like, wow, humans are capable of that?

170
00:31:36.498 --> 00:31:51.568
Then I must be able to do, you know, this calculably [chuckles] lesser thing, and I know for a fact I will never, uh, like, objectively never run a 2:26 marathon. That is a fact. I will not- Hey...

171
00:31:51.598 --> 00:31:58.808
be able to do that ever in my life. Don't, don't be saying that, man. But I will be able to finish one. No, no, no. I don't... Uh, uh, I will die before I run a 2:26.

172
00:31:58.838 --> 00:32:07.078
That is me sprinting faster than I can for two and a half hours. [laughs] Give it a few years, man. No, no, no. Give it a few years. Can't do it.

173
00:32:07.098 --> 00:32:20.438
Give it, yeah, maybe 20 years, but then I'm 50, and then I definitely can't do it, because I'm 50. [laughs] That's funny. All right. I'm gonna give you... I, I saw this bit on TikTok. I, I- Yeah...

174
00:32:20.578 --> 00:32:24.618
feel like I've been having a lot of TikTok inspiration today. There's a lot of TikTok inspiration.

175
00:32:25.288 --> 00:32:35.658
And, uh, I'm gonna give you, uh, essentially a phrase or a word, and you have to say the first word that comes to your mind. You cannot say two words, you can't say three- Okay. Okay...

176
00:32:35.667 --> 00:32:52.198
and you have to say it pretty fast, all right? Okay. Okay. Let's see here. We'll start, we'll start, we'll start with, um, Christmas. Drink. Crayon. Colors. Sales.

177
00:32:53.718 --> 00:33:09.598
Behot. [laughs] Brian Lamana. Who? [laughs] Brian Lamana. [laughs] Yeah, go ahead. Brian Lamana. Gong.

178
00:33:12.318 --> 00:33:27.058
LinkedIn. Software. Taco Bell. Poop. [laughs] And I'm gonna finish off with cringe. LinkedIn.

179
00:33:27.198 --> 00:33:35.558
[laughs] Beautifully done. B- I would've said poop with, uh, with, with Taco Bell as well. That's funny. Yeah, it's like the...

180
00:33:36.138 --> 00:33:46.268
I actually enjoy Taco Bell every, like, six months, but it, it's definitely gonna ruin your, your gut. There's, there's, there's nothing good that comes from Taco Bell except while you're eating it. [laughs] Yeah.

181
00:33:46.378 --> 00:33:54.448
I always tell my wife that you pay for it twice. Um- Mm. Love it. You mentioned you gave up alcohol, I don't know what it was, five, six, seven months ago. Yep.

182
00:33:54.478 --> 00:34:05.468
Do you ever see yourself drinking alcohol even if it's casually again, or is this something that you're probably just saying goodbye to forever? I don't know yet. I...

183
00:34:06.518 --> 00:34:12.558
It was almost six full months ago, and my current commitment is to go a year without it.

184
00:34:13.478 --> 00:34:23.908
I didn't have a drinking problem, um, and so it was a choice just for my own health, because the health journey I was on due to my heart, my cardio, weight loss, a lot of different things,

185
00:34:25.558 --> 00:34:35.138
I wanted to eliminate anything that felt like it was, like, pulling or holding me back from getting to my goal and my health. So alcohol was one of those things.

186
00:34:35.258 --> 00:34:45.658
I've decided to go a year, so that would bring me to almost July of next year. I'm definitely flirting with just never drinking it again, but I don't know yet. Uh, because I do enjoy it.

187
00:34:45.718 --> 00:34:54.578
I mean, you know, I, I enjoy a good thing of scotch or bourbon, and I'll, you know, periodically get, like, an Old Fashioned or something when I'm out with my wife. Red wine.

188
00:34:54.638 --> 00:35:05.578
Like, I, I love, I love to have a good drink, you know? But right now, gonna make it a year and then kinda reevaluate when I get there. Love that. I'm- Yeah... I'm definitely a social drinker.

189
00:35:06.018 --> 00:35:13.608
Um, I don't drink a lot- Same... though, especially compared to- Yeah... like, uh, like my wife's family. They... I mean, they're both retired, so every single day- Sure...

190
00:35:13.608 --> 00:35:22.098
there's cocktail hour at like 5:00 or whatever, and- Yeah... on weekdays I, I don't drink at all. Um- Yeah. Yeah... but on the weekends, yeah, I'll crack a beer or something like that.

191
00:35:23.238 --> 00:35:30.088
Or I'll go, like, the light route and I'll be like, "Hey, get me a tequila soda. Get me a vodka soda." Right. Because, you know, I'm so, like, masculine.

192
00:35:31.198 --> 00:35:37.818
Yeah, I mean, that's what I was gonna say, too, is you're just incredibly masculine and, and, and just really good-looking.

193
00:35:37.838 --> 00:35:46.978
But besides that, I think what I've found, I'm a social drinker as well, or was before I gave up alcohol, and there was always a part of me that was like, "Uh, can I enjoy myself without this?"

194
00:35:47.718 --> 00:36:03.437
And would it be a stigma or stigmatized to those around me if I withheld? And what I found e- emphatically, one, I do still enjoy myself. I get a club soda with lime almost every time I go out, um, which I love.

195
00:36:03.518 --> 00:36:10.538
I mean, you see me drinking Spindrift all the time because I love Spindrift, and a club soda with lime tastes basically like, uh, you know, Spindrift.

196
00:36:11.518 --> 00:36:22.738
And no one ever asks, I don't think once in six months has anyone ever asked, like, "Oh, are you, are you sober?" Or w- like, w- like anything. The, no one's even- Yeah...

197
00:36:22.778 --> 00:36:35.906
acknowledged it, and I think now in 2024, almost 2025, like, we don't really have to... acknowledge. Like, it, it's very acceptable to just not drink for a number of reasons. Yeah. Yeah, I think that

198
00:36:36.926 --> 00:36:40.206
not drinking is definitely becoming more normalized. And you're right- Yeah...

199
00:36:40.266 --> 00:36:50.396
I think a lot of people don't want to stop because they're, especially, like, in the corporate world, if they go to a corporate event and a dinner and they're like, "Yeah, I'll just take a water," or whatever that drink might be, and it's not something alcoholic- Mm-hmm...

200
00:36:50.406 --> 00:36:58.646
they might fear that they'd be getting asked, like, "Oh, why don't you drink?" And then at that point they might be judging you, like, "Oh, did something happen?" Yeah. Like, all that stuff, right? Yeah. So I agree.

201
00:36:58.846 --> 00:37:08.566
I think it's, I think it's very normalized now. Um- Yeah... and I think it's honestly for the better. It's probably the- Yeah... one of the worst things for you, especially if you develop a, you know, an addiction to it.

202
00:37:08.606 --> 00:37:22.416
And so- Mm-hmm... um... Yes. I mean, it's wild. It does not take that much alcohol to totally change your actual overall health and diet. I mean, even social drinkers, I think, I think...

203
00:37:22.526 --> 00:37:26.516
This is my, this is my challenge to everyone watching this or listening to this,

204
00:37:27.506 --> 00:37:42.466
is cut out alcohol for 30 days, and I think you would actually be really surprised, one, how you feel and the difference that you feel, and two, how much you find in retrospect you were drinking.

205
00:37:42.506 --> 00:37:52.326
Because I think a lot of people, "Oh, I'm a social drinker." Like, you cut it out and you realize like, "Wait, I actually drank more than I thought I did." Like, Friday night, three, four drinks.

206
00:37:52.426 --> 00:37:59.916
Saturday night, you know, couple drinks with the guys. You drink while you're golfing, drink while you're... You know, and Sun- like, it adds up.

207
00:38:00.126 --> 00:38:08.616
12 drinks in a weekend, like, that's not nothing, and that's enough to change your entire diet and physique. So that's a challenge. Take it or leave it.

208
00:38:08.886 --> 00:38:19.886
Nothing against you if you don't take it, but I think 30 days without alcohol, you'll, you'll find a lot about yourself. I feel like I've always wanted to take a 30-day break, and I never have. Um, and who knows?

209
00:38:19.946 --> 00:38:26.426
Maybe there's that stigma where if I go over to my in-laws, I'm like, "Oh, I won't drink," but they drink, you know, like I said, a cocktail every single night. Yeah.

210
00:38:27.806 --> 00:38:36.586
I feel like there's a, a, a subconscious part of me where it's like, uh- Yeah... I feel like I need to have this drink. Um- Yeah... and my wife enjoys to have a beer and some wine, too. I actually hate wine- Mm-hmm...

211
00:38:36.606 --> 00:38:45.206
so that's something I don't drink. There you go. Yeah. Um, but she likes to have a beer on weekends, and I've- Which is okay... I know she'd be like, I know she'd be like, "Wait, you're not drinking?"

212
00:38:45.406 --> 00:38:56.306
Like, that's interesting. But- Yeah. Yeah... um- Yeah... who knows, man? Maybe I'll, maybe I'll- Yeah... take a break in 2025 at some point. We'll see. Well, I think that just about wraps it up here.

213
00:38:56.366 --> 00:39:02.066
I mean, we, uh, I don't have any questions for you, but I think this was a good episode. What do you think? I think that's a good episode.

214
00:39:03.086 --> 00:39:13.596
We don't have any more listener questions based on the last one, and I think we recorded two, and we'll probably record three or four more before the next one actually airs. So- Yeah...

215
00:39:13.626 --> 00:39:24.576
we don't have any listener questions. Drop those questions on LinkedIn- Drop those questions... on TikTok, on YouTube Shorts now, on Instagram Reels. Drop them. That's right. And let me say this- When you know...

216
00:39:24.576 --> 00:39:35.466
the handle is @twodadsintech on all social platforms. We also are at twodadsintech.com. That's where you can find where to listen and watch our podcast.

217
00:39:35.946 --> 00:39:52.466
We're also accepting sponsors deep into 2025, so if you or your company would like a beautiful, well-read 30 to 60 second ad slot by yours truly and/or Troy Monson, hit us up. You know where to find us.

218
00:39:52.526 --> 00:40:05.085
Troy Monson is a beautiful man, and he will read whatever you tell him to, no questions asked. You heard it here first. I will literally read anything. But all right, Daniel, this was a good episode. All right.

219
00:40:05.186 --> 00:40:14.646
Uh, what, what, what did we say that we were gonna do last time? Uh, I can't remember. Like, it was... Like, bye. Oh. Oh, oh. Oh, wait, wait. Um, oh, yeah... ASMR. Wait. Oh, is it? Oh, yeah.

220
00:40:14.726 --> 00:40:27.986
And please like and subscribe and all that stuff because this is how we feed our family. This is how we eat our food. Uh, so please. I, I literally have eaten three grains of rice for the last four days.

221
00:40:28.166 --> 00:40:39.186
Please, please, please, please, please subscribe. I actually lost 40 pounds because I haven't eaten in six months, and this is the only source of income for me.

222
00:40:40.946 --> 00:40:46.806
My son said that he did not want me to be his dad anymore if I did not make money off this podcast. So please.

223
00:40:47.746 --> 00:41:01.566
My son told me he prefers Troy Monson as his dad, and it actually has nothing to do with you [laughs] liking, subscribing. Um, a- anyways, we have to go now.

224
00:41:08.046 --> 00:41:09.756
[laughs]
